more you can make happen.
let’s take an example. if you follow up with your leads once or twice (the typical rate of follow up) you are missing a huge amount of sales. most people only buy on the 4th to 7th contact. so your massive action could be to follow up at least seven times.
rs = right stuff: you can take massive action, but if you are doing it wrong, then you won’t get the right results.
if your sales process is poor no amount of effort will secure sales.
c = consistency: you have to take massive action with the right stuff to achieve results. but if you only do it 