at this point we have no books and he does not want to invest any money or our time to go any further. you may have noticed that the value of coins goes up and down every day. i’m gonna go check it out further, so that’s where search and shopping come into play. when the seed sprouts put it straight into your medium. consider the type of people you connect with most and use that as your audience target as you progress through the next steps. your eyes are your most important communication tool. 