will send out hundreds of thousands e-mails instead of only 5,000 each). continuing with this example, you send out only 5,000 e-mails. with a 0.2% response, that is only 10 orders for report # 1. those 10 people responded by sending out 5,000 e-mail each for a total of 50,000. out of those 50,000 e-mails only 0.2% responded with orders. that's=100 people responded and ordered report # 2. those 100 people mail out 5,000 e-mails each for a total of 500,000 e-mails. the 0.2% response to that is 1000 orders for report # 3. those 1000 people send out 5,000 e-mails each for a total of 5 million e-mails sent 