him was not the solution to his problem. he not going to trust you and he is much less likely to return or refer others to you. if you do not build trust with your customers, they will leave you, and your business will drown.
horses are a great example of the power of trust. i have been riding horses for at least 9 years. i have been thrown off a handful of times. i think one of the most important things i have learned, is when you very first put the rope on the horse, you had better have his or her trust right then. if you do not have 