“who do i need to be?” i say those three things are your intentions, “what are your intentions?” if i’m going to go deliver a talk to a group of people, i set my intentions. that’s more important than anything else, “what are my intentions?” i might have a goal that i want people to do this or that or whatever. what’s more important is who would i need to be? part of that is i want to connect and my focus is on connection rather than, “i’m going to sell this.” the results take care of themselves if you get in-tuned. there’s a friend of mine who is remarkable. 