boston beer is also the owner of angry orchard, a cider company they started from scratch, and now owns about 60% of the cider market in just three years. these reminds me of the popcorn chicken that sells in those boba tea house places and i usually add the spicy spice to it and not sure what it is. we can find a story in everything. we continue to be a market leader in the use of technology to better help our customers. we try to find ways to cope with it, maybe through alcohol or by whisking ourselves to a place far away. 