better starting point for my article today.
you will be thinking about getting a better customer.
or choosing among those you have, because you don't have the capacity to deal with all who want you and what you do.
build a strategy for putting the "right message" together with that "best customer."
unless your business is supplying "the air we breathe".... anyone and everyone is not a description of your best customer.
4% are interested in buying now.
1 will be excited, to have found you and buy what you sell.
i can tell you from personal experience. at a minimum, you will fell a lot less rejection and at the most, grow your sales. 