i also had pain in the small part of the lower back. other arguments against return on advertising spend are based on the fact that return on advertising spend is only calculated with the cost of advertising in mind. more on this a little later on. oh my goodness….scout is a precious little cute baby, i was in tears. harpers provides a one-stop source of industry news and information across a variety of platforms to suit you. make sure that your web developer or web development company writes good, clean code! 