point of them is to take people to the main pages and get them there as quickly as possible. you need to find an easy way to get people to the pages, that they are looking for and those menu links, which are going to appear on every single page, are the best possible way to do it. that’s where you start.
you have to ask yourself what are your primary pages, what is your main product or service, that people are going to be looking for. most importantly, repeat visitors because if they come back, you want them right what they’re looking for straight away.
these were the goals you need 