we only released it last week and haven't had a chance to tell you all about it but we will be early next year, but for the moment take a good look around and feel free to let us know your thoughts. if you have a brush (i just happened to have a foot-shaped one), you can use that, but massaging it into your skin with your hands is just fine! this was their latest and greatest attempt to finally make a difference. buy 3 eyelash mascaras or more get one eyelash brush free! 