it's also entertaining in a multitude of ways. we are not making standardized wine, because each vintage is different, we just take the fruits of the vintage and respect them as much as we can. god has not brought us this far along in the journey to leave us!! in case you missed it, added vitamins and minerals; it a pretty premium protein powder, is 5. the ingredients list is long, tried it with milk and are a ton of extra of the product. for me it is about the ingredients and the formula, not just the label. 