you are seen at work and how you will be seen in the job market. for you to develop a brand now is just not going to be effective because you both have had the time to create a space in people's minds to accept it. yet it is so important to you while you are in this job search mode to begin the process of branding and identify for yourself what you want to be known for, what you want to do to help others and/or influence others and how you want to be seen as a professional.
for example, i use the phrase, "the big game hunter." it creates 