do everything to the letter of the law, and try to keep your relationship good with your neighbors by staying low-key. word of mouth is the most powerful way of advertising because the recommendation of a friend is always more reliable than any flyer that you can send. it features a temperature, date and a large number display which makes it easy to read on a desk or up a wall. it's great they're still in business! encourage these people to share your name. nor is the media to blame for this new ugly image. 