same thing.
did you know that a product and a brand are not the same thing? again, the names could match, but they’re not the same thing.
are you confused? don’t worry. you’re not alone.
the terms brand, product and business are often used interchangeably when they’re referred to by name, but from a legal point of view, they’re very different things. you need to understand those differences or your business, brand, and products could be in jeopardy in the future.
your business name (also referred to as your trade name) is the name that you register with your state to operate. you use it on your bank account, your tax forms, and other 