of premium stock photos and stock membership sites had just begun and, from the outside, it looked like a good business opportunity.
for one, because i tend not to do what everyone else is doing (i have a tiny rebel in me).
and secondly, because for me to create something, it needs to be because i have something new and original to contribute.
creating a slight variation of what others in my field were doing looked like a terrible business idea that would only add a drop of blood in an already very red ocean of competition. i wanted to follow chase jarvis, who says: “don’t be better, be different”.
so i started observing 