can’t believe anyone made it out of that vehicle alive.” meanwhile on-screen, you see an image or video of a smashed up car. that introduction would definitely hook me right off the top. your story can then continue on to how the surgeon helped save a life (or whatever message you’re trying to deliver).
here is an example of a story we did with a company called pacific bag. as the name suggests, they make bags. even they admit it can be difficult to make the topic of bags interesting, and they even had a little fun with that in our interviews. so, that’s what i used to make in impression.
every 