be patient about practicing small skills. the new law of marketing the next evolution of marketing is a true beacon for all brand builders. i think i actually saw some eye rolls when i told them we were going to take a couple of minutes to introduce themselves to someone new, but then those same people (yes, i was watching you) ended up liking it so much it was hard to bring them back in. on the other side of the ball, we sat down with bills senior offensive assistant chris palmer. 