glasses of not so good tasting lemonade that i really did not need.
so why do i tell you this story? because just about every business owner i meet wants to know the key to making an “easy sale” like the boy with the lemonade stand.
so why did i (and others) buy from the cute little boy with the lemonade stand on the corner? was it because we really needed his product? was it because his glass of lemonade was “super-sized”? was it because he was offering a money-back guarantee? was it because he had chosen the best corner on which to open his business?
none of the above. the reason we 