describe the type of personality you imagine the voice of your brand as having.
keep in mind that the voice of your brand should be one that can communicate with your target audience. as such you should take them into account and research how they communicate with one another. are they formal or casual? do they prefer dry facts or a more conversational approach?
the goal should be to find a voice that is appealing to your audience, while still being a good fit for your brand.
nothing is worse than a brand that tries to ‘put on’ a voice and comes across as sounding fake. while it is true that your brand 