“who are they, really?” and “if the personality i just got to know was false, have they been lying to me all the time?”.
your brand’s voice and your brand’s personality should remain the same no matter what. across social media platforms, in the digital world, as well as in real life.
to be able to be consistent, having a social media strategy is extremely helpful. what’s more, having a well-developed social media style and brand message strategy will help you stay true to your personality no matter what happens and how much time passes.
if you present different personalities across your different social platforms, it will have a negative effect on your 