more money or are they really after more freedom?
spend the time to understand what your audience wants and how to talk to them.
secondly, be prepared to invest time and money testing your marketing and offer and don't just focus on cost per lead as a way of measuring success.
let's say i can get leads for $1 each or i can get leads for $10 each.
many people would say you're better off getting 10 x $1 leads rather than 1 x $10 lead… right?
what if i told you that those $1 leads go on to spend an average of $2 each, so you're return from getting 10 leads is $10 (10 