they tested thousands of men at one point in time, and then followed them for over 30 years, which is really impressive. habits, once adopted, allow you to think less. there are quite a few small details to be worked out, but the wheels are in motion. in terms of flavor, velvet cloud cannot be beat. if you’d like to know what not to do, i’m your gal! you will have your new chip card in time for holiday shopping. 