to clean the hair you can use a furniture polish like pledge and a clean white wash cloth. spray a little on the cloth and start at the head and go toward the rear, never brush against the grain of the hair. for the horns/antlers i use a product called liquid gold you can also find this in the furniture polish section of your favorite store, just apply to a clean cloth and wipe on, it will go on shiny but when it is dry will look natural. 