packaging, but of course that should never be a reason to buy a product - however if the product is great, then it helps if the packaging is stunning too. the entire collection looks magnificent. too faced are well known for having the most beautiful packaging and it always shows in their collections. this collection really does stand out when you see it in stores of even just on your dressing table. it is also going to be in their permanent collection, along with the other products, meaning that you don't have to buy everything at once because its limited edition. you have time to buy the products when you 