of knowing their house but where can you find them. can you find them at a coffee shop, at j crew, bowling, at the gym? who are they and what do they like to do? are they couch potatoes? do they like to smell good. these are the questions you need to ask yourself. know who you are selling to and don’t be afraid stick with a segment of people.
market size: approximately, how large is your market? how many people would be interested in what you offer? begin to do your research, friend. you need a good portion to bring that cash flow in.
competition: who is selling what you are 