then you hit the wall and you just start to calm down a little bit, then you start to hit the wall a bit more, then you really start to calm down. i wanted to give him a pat on his back or offer some assistance, however, i could see that he was going to be in good hands. he shows business owners how to write sales and marketing copy easily and effectively – through simple step-by-step writing formulas and real-word examples. sometimes, it’s just hard to keep up. 