to lead them astray. as such, if you want to become “one of them” in order to build this trust, you have to earn it. it’s a very sticky situation but can lead to big things.
so for example if you want to post regularly on a forum, you can’t just go in with guns blazing. you have to make sure everyone there knows you’re an expert in your field and you actually care what they have to say. only then can you start leading them towards your company and/or store.
contrary to what your teens are telling you, there are actually quite a few people who “go against the grain.” in 