products or services what sets you apart? do you take the knife approach, only there to help with one thing? or are you the tool, capable of helping your customer with a variety of tasks?
you may be a great “knife”, but customers are looking for support in a variety of ways. they are looking for a tool that can help them get more done with their limited resources.
in this case, being a tool is a good thing.
how many times have you been in a selling situation where the sales person tells you how great they are and how much they can help your business grow? the sales person is there 