without written permission through the company being quoted, this really is generally done in a positive context and is not the best practice to follow.
what may seem like news. what may seem like news to you may not be for any interest to most people, or even the media. make sure that whenever you write your press release you have something to create about. keep your press release as being an interesting story to inform. make sure you will grab the interest of the public. make sure it is unique. ask a number of people if they feel that what you are actually planning to write would be of general 