and external factors, the first thing again is that you as a business owner need to be very clear as to what’s the destination. where do you want to take this boat to? otherwise, it can just bob up and down in the sea, and you can enjoy it for some time but after a point, it will get very boring. it’s just there for a long, long time and you don’t want to be there for a very long, long, long time. you want to move forward.
and the second thing is that for the boat to move forward, what we need to do – we need to harness the 