nearly 86.4% of all listeners own a home. and whether they own or rent, over 8.5% of listeners are in the market for a home at all times.
over 15.9% of all listeners will buy a new or used car in the next 6 months – and nearly 16.5% of listeners will buy new tires during that time.
nearly 13.1% of all listeners want a new cell provider. 1 in 18 listeners is looking for a new bank. 37.5% of listeners use a credit union instead of or in addition to a bank.
11.4% of listeners own businesses.
listeners dine out regularly. nearly 56.8% are dining out at least 4 times each week; 21.0% 