product, most of the knowledge that we have to make our decision to purchase or not purchase a product comes from what’s on the outside of that box. you know, and if we have a choice between something that says made with real fruit, contains lots of vitamins, contains fiber, this is a good product for you, we’re typically willing to pay a little bit more money to have the product that’s going to give us the things that we need.
and we’re also depending on the company to be honest about what kind of claims they’re making. and as we have found out all too often, usually not the case. 