something that is not on-brand. this could turn your loyal customers away, as they will begin to think that your intentions are not true. they might think you lied to get customers to follow your business, and before you know it, you could lose them all. remember, you and your staff speak for your brand with every interaction. make sure whatever you say is consistently on message and on-brand.
is your business already a hit? don’t get too comfortable. always try to keep your business fresh. once you reach a goal, create new ones. come up with new ideas that will help your business become, or stay, a success. as time 