we have a much richer base of experience in working with them, and in understanding what they think is important and how they buy. what’s more, you don’t have to spend a lot of money to get started. see terms – opens in a new window or tab. it all starts with discovering which 4 letter personality type fits you the best. a great rule of thumb to remember while taking your dog for a walk: if the ground is too hot for you to hold the back of your hand to, then it’s too hot for your dog’s paws. 