at the very peak of the price pyramid. there might be hundreds of thousands of collectors for an item but only a dozen that are willing to pay huge prices. nonetheless, that is the price that ends up in the price guide and on many of the items in antique shops. if you price your merchandise "at book", you're going to be waiting a long time for that one in a thousand high roller to walk in the door. and when he does walk in, he's already got the item you're selling because he was the buyer that established the record price. so you can't target your prices at the 