if a business wants a success story, customers have to be their utmost priority. know your audience: as your airplane message flies across the sky, who is going to be looking at it? i’m never afraid to pick up the phone and ask for advice. if you are still in touch with old school friends, please also pass this message onto them. then you need to explain why they should want to do this. the pride committee will also be fundraising during the event. when i work a lot i end up watching of videos. 