discover 3 secrets to…” talk about what’s in it for them! why should they buy it? tell them.
step 4: who are you? why are you an expert?
step 5: share your hero story. story telling does the selling for you because it connects you to them. they need a before and after. a down and an up. don’t make it all good or they won’t really be able to relate to you.
step 6: position the problem. what is their biggest problem and how can my product solve it?
step 7: position the solution. give away 3 of your best tips as the solution.
most of you know that i have really been working 