variation that way, and now we have something that’s sold for $29.99 and now it goes up to $79.99, whatever it is. so, we have things we can do. we can play with that and build more ways for people to spend money on things they need and they want but also for more value or at a premium price, but also a premium product. so, that’s like number one. number two of this whole equation is when you have your market and when you have the right products, it makes it easier but then you might say, “well, i only got enough capital to launch one product.” okay. well, 