i added anything new to your thinking? you may be a college student, or early in your career, trying to absorb everything you can? can you communicate from a place other than your own perspective? you may be a business owner who is trying to understand marketing better. are you at all persuaded?
these are the kinds of questions that will give meaning to your message. dig deep, and when you get to what you were looking for, dig a little deeper just to make sure. your customer wants to hear your message, but only if your message means something to them, not to you.
style guides 101 - important for small 