he opened it as quietly as possible and walked into the room , moving with the confidence of an orderly who has just entered to do a routine check . but this time he had moved the sight too far to the right . 'the basis of all successful advertising is that people want to believe . overhead , the storm had rolled a mass of dark clouds over the mountain . the boy handed him a drink and collected a quarter . you just seem to be big-city types . if only i could remember where i saw it before ! 