the only other part of the equation is: how much money do you want to make per year? personally, i want to make 15% a year. that’s my minimum acceptable rate of return. so, if i know how fast the company is going to grow then it’s easy to grow today’s current price forward ten years and figure out what it’s going to be worth. the computer does that for me automatically. then it tells me that if i want to make 15% a year, here’s the retail price, or what i call the sticker price. but i never pay retail, and neither do you. you don’t go down to 