in 2014 it ran a campaign called "college 101"  which looked at how college kids are using illegal drugs to stay up longer to study. the forward then has a free throw but must pass the ball off to another offensive player, rather than making a shot at the goal. underneath the belly of the spider's main body there is a basket with three glass eggs inside. this led to the team having great confidence coming into the fed cup competition. cole came forward as the person who carried the sign and was the subject of intense media attention . 