to be?
how do you want your brand to look like?
what is your brand promise and how are you going to make it happen?
how will you get the market’s attention?
how are you going to measure your brand’s success? please do not grab the handle of the skillet to give the potatoes a shake like i did. it hurts really bad and words you did not know were in your vocabulary will certainly make an appearance!
now, if you will excuse me, i am going to go put my hand on something cold! 