we put a great value on creating long term relationship with our customers. change does start small and build, as you notes– by making new habits in a step by step process. but that’s just the tip of the iceberg. i'm getting a pretty good whiff even as i write. and then it hit me: this is why so many people lose their ability to achieve success. if you’re a doctor, asking you to market your product was not part of what you learned in medical school. 