just as much as any mother could. well its time to do some real community organizing now: only the truth will get us out of this mess. even better is when this shade is in an open place like the beach or a park that you still get a breeze to cool you down a bit extra. who wants to carry all of that extra stress on their shoulders for longer than it has to be? for $30 each time i go, i have to say it is totally worth it. 