packaging has to be able to do. number one, it has to be able to stop people. people have to be, “what’s that?” they have to stop. you have like a tenth of a second to capture their attention. what about your packaging that is going to do that? what is going to make them stop?
number two, it has to make them pick it up. once they stopped there has to be something engaging enough that they want to pick it up. the third thing is there has to be a call to action. you have to solve something on the packaging to get them to put it in their 