you have to decide whom you're trying to talk to and what community you're operating in. this week the moms get to the bottom of the pay to play issue and offer one solution that might earn your child’s school $10,000." you won’t be irritating your customers with constant calls when they are busy or try so hard to grab their attention. what this means is that it is necessary for you to get your marketing materials translated into a language that they understand. do you think you are more or less likely to help if you observe others helping? 