use for this, and art that is learned over time which means that when you choose amateurs then you are not getting this. communication is very important, and the best ones will also have some arranged means for meeting regularly, so that you can assess the performance of the account. talking to them will give you a feel of the kind of services that they offer, and if there is no emphasis on the dedicated landing page creation then that is a sign that you should look the other way. 