are coming.
if you have ever muttered the words, “my organization is just too old school to get what i am trying to do.” then you are guilty, as i am, of not providing the right amount of education. in digital marketing terms, we are working with two-year-olds. they are looking at this big new world with all of the possibilities and all of the words they don’t understand, all of the content coming their way they have no context for and they are just trying to get on even footing.
when i want my daughter to understand something new i try to make sure i fully get it myself first. then 