sell, instead of listening to their patients and creating what their patients want to buy.
this makes life very difficult for both the dentist and the patient.
the dentist is thinking one thing while their patient is thinking something completely different.
dentists and their teams need to start listening to their patients and asking questions to get to the bottom of what their patients want and need.
patients are more likely to understand and accept treatment when you listen and find out what they want first.
once you are on the same page as your patient, you have an opportunity to present the treatment that meets their needs and more.
when your patients have a desire 