than a song. it was becoming an "experience" -- so why not throw in a perfume?
the perfume could just be a prop -- it could be seen and not talked about, but by having it present while the song was being presented, some interest could be generated and the perfume might then become associated with the song, and the song might get into people's heads. the song could be a perfect hook to sell the perfume.
the point here is that by doing something totally non-perfume related i might be creating an opportunity to sell perfume. grabbing at opportunities is important if you want to sell anything. here, perhaps, is an 