'Return the full name of ``self`` (up to a certain level).'

def _get_full_name(self, level=6):

    if (level <= 0):
        return '...'
    if self.parent_id:
        return ((self.parent_id._get_full_name((level - 1)) + MENU_ITEM_SEPARATOR) + (self.name or ''))
    else:
        return self.name
