'Generate the text to post as a comment or send as a message.'

def build_message(self, text, item, data, disclaimer=False, permalink=False):

    message = text
    if disclaimer:
        message = ('%s\n\n%s' % (message, DISCLAIMER))
    if (permalink and ('{{permalink}}' not in message)):
        message = ('{{permalink}}\n\n%s' % message)
    message = replace_placeholders(message, data, self.matches)
    message = VMarkdown('').run(message)
    return message[:10000]
