Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. Video content, and live streaming, has boosted revenue from $402.5m in 2015 to $571m. The company has also seen a strong Q4 2016, with daily average video views reaching 2 billion.
Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. Video content, and live streaming, has boosted revenue from $402.5m in 2015 to $571m. The company has also seen a strong Q4 2016, with daily average video views reaching two million.