Engagement with food videos on Tasty has fallen, with monthly views of several leading food publishers' content remaining flat or falling, according to web analysts CrowdTangle. The increase in the number of such videos from a range of publishers has driven down advertising prices, according to industry representatives. However, views of videos with more than 100,000 viewers are up 43% YoY, and Buzzfeed's popular Facebook videos still command premium rates for advertisers.
Engagement with food videos on Facebook has fallen, with monthly views of several leading food publishers' content remaining flat or falling, according to web analysts CrowdTangle. The increase in the number of such videos from a range of publishers has driven down advertising prices, according to industry representatives. However, views of videos with more than 100,000 viewers are up 43% YoY, and Buzzfeed's popular Tasty videos still command premium rates for advertisers.