JCDecaux, the Parisian multinational advertising corporation, has started its “digital transformation” of Central London, installing 1,000 new 84-inch HD bus shelter screens in the capital’s major shopping areas, which are expected to account for £1 of every £5 of the UK’s retail spend. JCDecaux will compete against Exterion Media for a new $1bn Transport for London (TfL) Tube advertising contract, in an effort to make London its global showcase for digital out-of-home advertising, as it forecasts 0.4% of revenues from digital by 2017. The group recently admitted, however, that due to market softness, its annual UK revenue results only posted organic growth of over 50% last year.
JCDecaux, the Parisian multinational advertising corporation, has started its “digital transformation” of Central London, installing 1,000 new 84-inch HD bus shelter screens in the capital’s major shopping areas, which are expected to account for £1 of every £5 of the UK’s retail spend. JCDecaux will compete against Exterion Media for a new $1bn Transport for London (TfL) Tube advertising contract, in an effort to make London its global showcase for digital out-of-home advertising, as it forecasts over 50% of revenues from digital by 2017. The group recently admitted, however, that due to market softness, its annual UK revenue results only posted organic growth of 0.4% last year.