Sales of Apple watches have declined by 55% since the product’s launch early last year, according to market intelligence firm IDC. Despite a price discount, sales of Apple smartwatches slipped to under 1.6 million in the past quarter, even though they launched with a backlog of 3.6 million orders. The company has been trying to boost its appeal among younger consumers and is expected to introduce new products this year.
Sales of Apple watches have declined by 55% since the product’s launch early last year, according to market intelligence firm IDC. Despite a price discount, sales of Apple smartwatches slipped to under 1.6 million in the past quarter, even though they launched with a backlog of 3.6 million orders. Smart watches from Samsung, Lenovo and LG Electronics grew market share in the second quarter, albeit from a smaller base.