Facebook IQ examined how mobile technology is changing the way people share moments, and how that sharing has become more personal and relevant. The study found that while social media use among teens increased by about 50 percent from 2011 to 2012, it dropped significantly for young adults ages 18 through 24.
Facebook IQ examined how mobile technology is changing the way people share moments, and how that sharing has become more personal and relevant. This provides marketers with the opportunities to capitalise on important, personal and relevant moments.