Amazon is reportedly experimenting with sponsored video within static product listings in its Prime Pantry section . A 10 to 15 second silent video features on the " coupons and deals " website , with Kellogg ’s Frosted Flakes among the first to use the space , AdAge has reported . Prime Pantry is available to Prime members who pay an additional fee for the online subscription service . Amazon declined to comment on the Prime Pantry website and it remains unclear whether this kind of video will become a regular feature . The online retailer already allows brands to incorporate video into their product detail pages .
Amazon is reportedly experimenting with sponsored video within static product listings in its Prime Pantry section. A 10 to 15 second silent video features on the "coupons and deals" page, with Kellogg’s Frosted Flakes among the first to use the space, AdAge has reported. Prime Pantry is available to Prime members who pay an additional fee for the grocery shopping service. Amazon declined to comment on the Prime Pantry video and it remains unclear whether this kind of advertising will become a regular feature. The online retailer already allows brands to incorporate video into their product detail pages.