a Railway Display Network-led Delhi government is hoping to brighten the reputation of the Delhi Transport Corporation (DTC) railways system with The Aam Aadmi Party (RDN) plan. The scheme will not only offer passenger information, but also a chance for marketers to advertise, bringing in vital non-fare revenue. The plan is to use 100,000 digital screens across 2,175 railway stations. Cloudatix Networks has been awarded the proof-of-concept (PoC), under the Swiss challenge method - whereby Cloudatix's bid is undercut by rival firms. If the PoC succeeds, the scheme could be expanded to DTC buses.
The Aam Aadmi Party-led Delhi government is hoping to brighten the reputation of the Delhi Transport Corporation (DTC) railways system with a Railway Display Network (RDN) plan. The scheme will not only offer passenger information, but also a chance for marketers to advertise, bringing in vital non-fare revenue. The plan is to use 100,000 digital screens across 2,175 railway stations. Cloudatix Networks has been awarded the proof-of-concept (PoC), under the Swiss challenge method - whereby Cloudatix's bid is undercut by rival firms. If the PoC succeeds, the scheme could be expanded to DTC buses.