Nearly two-thirds of marketers (63%) at asset management firms believe content marketing will be key to the future of their business, while almost two-thirds are set to increase their budget for it in annual, according to an the coming year survey by Kurtosys. It revealed 70% of asset managers will invest more in their websites, with 69% preferring to keep the work in-house. Social media was regarded as just as important as email campaigns. The survey also found almost half of respondents saw regulation as the biggest disruptor to the industry, particularly the Mifid II directive.
Nearly two-thirds of marketers (63%) at asset management firms believe content marketing will be key to the future of their business, while almost two-thirds are set to increase their budget for it in the coming year, according to an annual survey by Kurtosys. It revealed 70% of asset managers will invest more in their websites, with 69% preferring to keep the work in-house. Social media was regarded as just as important as email campaigns. The survey also found almost half of respondents saw regulation as the biggest disruptor to the industry, particularly the Mifid II directive.