Airbnb will use Twitter ’s 360-degree live video streaming function to give users unprecedented access to Twitter ’ properties . The immersive campaign , unveiled at CES , will begin functioning in three locations — Twitter , Twitter 's Kauai Island and Detroit . Airbnb ’s push towards immersive advertising mirrors the company ’s recently - launched Twitter app , which provides curated guides and itineraries for certain locations . Twitter has yet to announce further brand deals for its Live Twitter platform .
Airbnb will use Twitter’s 360-degree live video streaming function to give users unprecedented access to hosts’ properties. The immersive campaign, unveiled at CES, will begin functioning in three locations — London, Hawaii's Kauai Island and Detroit. Airbnb’s push towards immersive advertising follows the company’s recently-launched Trips app, which offers curated guides and itineraries for certain locations. Twitter has yet to announce further brand deals for its Live 360 platform.