Publicis Group has acquired US-based Rauxa, a full-service marketing agency and the industry’s largest independent female-owned agency, as part of its plan to deliver one-to-one customer engagement at scale. The acquisition will help RCEA expand into new markets including China, where it plans to double in size by 2018, according to an announcement from the company.
Publicis Group has acquired US-based Rauxa, a full-service marketing agency and the industry’s largest independent female-owned agency, as part of its plan to deliver one-to-one customer engagement at scale. The deal follows the company’s recent acquisition of Epsilon for $4.4bn.