BMW's DriveNow car-sharing service has failed to take-off in Brussels and amassed a debt of €3.25m ($3.7m). DriveNow has about 26,000 users for its 300 cars but needs at least 60,000 to be profitable. The company is also struggling with the high cost of running an online car rental service.
BMW's DriveNow car-sharing service has failed to take-off in Brussels and amassed a debt of €3.25m ($3.7m). DriveNow has about 26,000 users for its 300 cars but needs at least 60,000 to be profitable. CEO Christian Lambert blamed the high number of company cars for the poor uptake in the Belgian capital, as well as the country's recently-announced mobility budget, which does not allow for car-sharing at the weekend.