Last week Forbes joined the ever-growing list of publishers that have decided to ban users of ad-blocking software from its websites, it was reported today. As its traffic continues to rise, with November 2015 reports of a 30 percent increase YoY, Forbes Media has decided to take quite a radical new approach to banning ad-block users compared to its competitors. Visitors using desktop browser ad-blockers are now met with a polite but firm request to disable their software on the Forbes “welcome screen” ad page. Once an ad-blocker is disabled, users are promised the “ad-light experience” for 30 days, whereby the selected ads do not contain auto play video or animation. Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad-block software users to whitelist the site.
Last week Forbes joined the ever-growing list of publishers that have decided to ban users of ad-blocking software from its websites, it was reported today. As its traffic continues to rise, with November 2015 reports of a 30% increase YoY, Forbes Media has decided to take quite a radical new approach to banning ad-block users compared to its competitors. Visitors using desktop browser ad-blockers are now met with a polite but firm request to disable their software on the Forbes “welcome screen” ad page. Once an ad-blocker is disabled, users are promised the “ad-light experience” for 30 days, whereby the selected ads do not contain auto play video or animation. Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad-block software users to whitelist the site.