Toyota has purchased ads on Snappchat, targeting the U.S. area. The ads will run inside Snapchat's localized Live Story feature, marking what Toyota says is the first time an automotive brand has utilized that local ad format. Toyota has also partnered with Google to automatically customize banner ads in 15,000 Los Angeles cities using an API that incorporates city-specific information into the ads.
Toyota has purchased ads on Snappchat, targeting the Los Angeles area. The ads will run inside Snapchat's localized Live Story feature, marking what Toyota says is the first time an automotive brand has utilized that local ad format. Toyota has also partnered with Google to automatically customize banner ads in 15,000 U.S. cities using an API that incorporates city-specific information into the ads.