More than half of UK TV viewers don't mind product placement in shows, while just 15% dislike it, according to a survey by Marketing Week. The study also showed that 53% of the 1,000 respondents felt levels of product placement had stayed the same over the past 12 months, while 44% thought they had increased, and 3% felt levels had dropped. A spokesman for Channel 4 said it was "committed to providing an entertaining environment which is free from any form of commercialisation".
More than half of UK TV viewers don't mind product placement in shows, while just 15% dislike it, according to a survey by Marketing Week. The study also showed that 53% of the 1,000 respondents felt levels of product placement had stayed the same over the past 12 months, while 44% thought they had increased, and 3% felt levels had dropped. The main criticism of the advertising device was that it distracted from the programme, according to 37% of respondents, while 36% said it made them question a show's independence.