Saatchi & Saatchi Synergize has has been appointed global search marketing provide for P&G's detergent brand, Ariel, in 25 countries. The agency has also been appointed to handle Olay's YouTube marketing for North America and Greater Europe and will also play a ole of the Head & Shoulders marketing campaign. In addition to its existing client roster of Procter & Gamble, Unilever, Mars, Unilever Consumer Health Care and Johnson & Johnson, the new agency is expected to be responsible for creating campaigns that are targeted at specific
Saatchi & Saatchi Synergize has has been appointed global search marketing provide for P&G's detergent brand, Ariel, in 25 countries. The agency has also been appointed to handle Olay's YouTube marketing for North America and Greater Europe and will also play a ole of the Head & Shoulders marketing campaign. The agency will deliver global search and analytics for Ariel and community management and optimisation.