PARIS—Uber Technologies Inc. is planning an advertising blitz in France, where it is often painted as an American invader, part of a broader strategy to depict its service in a positive light amid regulatory hurdles across Europe. Beginning Wednesday, the California-based car-hailing service plans to blanket bus kiosks and transit hubs in 10 French cities with a series of billboards showing typical French riders and drivers sitting in Uber cars. The ads, which will also appear in national and local print publications, all...
This ##ber Uber launched a major advertising campaign in France aimed at bringing back support after the ride - sharing company suffered many violent incidents from taxi drivers last Summer and multiple legal woes . Billboards around the country will show French drivers sitting in an Uber , along with a cheery tagline making up the company ’s slogan . “ The heart of Western Europe has sadly been the most resistant to Uber , ” said Thibaud Simphal , general manager of taxi France .