Over 100 million people globally are currently paying to stream music. Spotify hosts the most of these subscriptions, with 39 million paying customers, while Apple recently announced that over 17 million people were paying for its streaming services. The music industry has been trying to figure out how to monetize this new revenue stream, but so far it hasn’t had much success.
Over 100 million people globally are currently paying to stream music. Spotify hosts the most of these subscriptions, with 39 million paying customers, while Apple recently announced that over 17 million people were paying for its streaming services. Critics, however, have warned that these services must still invest in efforts to convert users to paid subscriptions, as Spotify alone still has around 61 million users on its free service.