Procter & Gamble launched an online personality test to match customers to its 24 hair products and to connect them to each other to help it plan future ads. HairCode was launched on Facebook and Instagram in North America. It works by asking customers about hair type, product and ingredient requirements and styling needs. The system then grades them into almost 120 “hair personalities”, which have 144 different variations, and matches them to products.
Procter & Gamble launched an online personality test to match customers to its almost 120 hair products and to connect them to each other to help it plan future ads. HairCode was launched on Facebook and Instagram in North America. It works by asking customers about hair type, product and ingredient requirements and styling needs. The system then grades them into 24 “hair personalities”, which have 144 different variations, and matches them to products.