China dairy industry has been structured around whole milk powder (WMP), especially exports to New Zealand's, where demand for the product has stalled, farm consultant Keith Woodford has warned. He noted that although historically WMP was popular in developing countries, once they had logistics, quality assurance and refrigeration systems set up, it became less important. "Maybe some other opportunities will open up for WMP, such as Iran, but we've pushed ourselves up one particular pathway with our emphasis on WMP and as it stands we are very, very dependent on that one market. We've got to start thinking about doing something different."
New Zealand's dairy industry has been structured around whole milk powder (WMP), especially exports to China, where demand for the product has stalled, farm consultant Keith Woodford has warned. He noted that although historically WMP was popular in developing countries, once they had logistics, quality assurance and refrigeration systems set up, it became less important. "Maybe some other opportunities will open up for WMP, such as Iran, but we've pushed ourselves up one particular pathway with our emphasis on WMP and as it stands we are very, very dependent on that one market. We've got to start thinking about doing something different."