Gyms are cashing in on China's fitness craze as women, especially, lead the way in aiming for a more toned look. " The Chinese government has been cracking down on exercise and health issues since 2012, when it banned outdoor exercise.
Gyms are cashing in on China's fitness craze as women, especially, lead the way in aiming for a more toned look. "Crazy gym devils", as they are called in China, are generating a surge in sales for companies such as Nike and aAdidas, with the firms increasingly focusing their marketing efforts on young Chinese women, in China, who are now rejecting the traditionally softer silhouettes in favour of a more athleticerobic look.