More affluent consumers are moving their savings to digital - only banks and non - bank institutions , such as banks , according to a survey by Accenture . The mass affluent and affluent are contributing to the decline , which has seen the share of those who left banks and headed to non - traditional providers in the last year rising 33 % , up from 32 % a year ago and 16 % in 2012 .
More US adults are moving their accounts to digital-only banks and non-bank institutions, such as PayPal, according to a survey by Accenture. The mass affluent and millennials are contributing to the shift, which has seen the share of those who left banks and headed to non-traditional providers in the last year reach 35%, up from 32% a year ago and 16% in 2012.