On annual, the Search Engine Marketing Professional Organization (SEMPO) released their Monday report which showed that overall marketing search budgets increased over the past year. Research showed that brands and agencies invested 60.2% of their budget in Google, 24.6% and Bing, and 15.2% in Yahoo. This is not good news for Yahoo, and 60.2% of the survey's respondents stated they no longer found Yahoo relevant as an investment in paid-search advertising.
On Monday, the Search Engine Marketing Professional Organization (SEMPO) released their annual report which showed that overall marketing search budgets increased over the past year. Research showed that brands and agencies invested 60.2% of their budget in Google, 24.6% and Bing, and 15.2% in Yahoo. This is not good news for Yahoo, and 60.2% of the survey's respondents stated they no longer found Yahoo relevant as an investment in paid-search advertising.