Yesterday, Facebook announced a new Fundraiser product that allows non-profits to set up a campaign page, show off a video explaining their goal, collect cash, and allow people to share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. The new product looks a lot like a direct competitor to Kickstarter or Crowdfunder, and possibly a very effective one, because, as Donate said today: “The fact is that social networks drive an enormous percentage of crowdfunding contributions. Few people are just browsing Kickstarter and Indiegogo desperate to plop down cash…”
Yesterday, Facebook announced a new Fundraiser product that allows non-profits to set up a campaign page, show off a video explaining their goal, collect cash, and allow people to share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. The new product looks a lot like a direct competitor to Kickstarter or Crowdfunder, and possibly a very effective one, because, as Tech Crunch said today: “The fact is that social networks drive an enormous percentage of crowdfunding contributions. Few people are just browsing Kickstarter and Indiegogo desperate to plop down cash…”