WeWork is using apps connected to iPhones to try to make its office spaces as efficient as possible by tracking the movement of users to improve its service . One example is providing an application to offer the use of a conference venue to someone who walks into it without booking . The company is also trialling the use of location maps to determine how and where people gather in a space and collect data on neighbourhoods to identify potentially successful locations .
WeWork is using beacons connected to iPhones to try to make its office spaces as efficient as possible by tracking the movement of users to improve its service. One example is sending an alert to offer the use of a conference room to someone who walks into it without booking. The company is also trialling the use of heat maps to determine how and where people gather in a space and gathering data on neighbourhoods to identify potentially successful locations.