sales of merchandise have been increasing since the release of Paddington . The hugely popular merchandise followed the adventures of the Peruvian character . Now fans of the fun - loving character are making movies at home . Certo- an essential ingredient in toys reported 34 per cent in sales .
Sales of marmalade have been increasing since the release of Paddington . The hugely popular film followed the adventures of the Peruvian bear . Now fans of the marmalade-loving character are making preserve at home . Certo- an essential ingredient in marmalade- reported 34 per rise in sales .