Facebook plans to show “mid-roll” video adverts which are inserted into the middle of video clips, after they have been viewed for at least 20 seconds. If the format takes off, it could represent the first chance for video publishers to make large sums of money from Facebook — unlike YouTube and similar platforms, Facebook CEO Mark Zuckerberg has forbidden “pre-roll” video adverts, which run before a clip starts. The parameters of this format suggest that Facebook places more importance on the time people spend watching video content rather than the number of videos they view.
Facebook plans to show “mid-roll” video adverts which are inserted into the middle of video clips, after they have been viewed for 20 seconds. If the format takes off, it could represent the first chance for video publishers to make large sums of money from Facebook — unlike YouTube and similar platforms, Facebook CEO Mark Zuckerberg has forbidden “pre-roll” video adverts, which run before a clip starts. The parameters of this format suggest that Facebook places more importance on the time people spend watching video content rather than the number of videos they view.