An exclusive survey has revealed Asia-Pacific (Warc) marketers believe native advertising is a cost-effective way to engage consumers and build brand awareness. More than 300 marketing and advertising professionals, including brand owners and content experts, took part in the survey by APAC and King Content. Two thirds had a positive or very positive opinion about native marketing, and 61% would consider using it in the future. Investment in native marketing in the Warc region is set to hit $14bn over the next five years.
An exclusive survey has revealed Asia-Pacific (APAC) marketers believe native advertising is a cost-effective way to engage consumers and build brand awareness. More than 300 marketing and advertising professionals, including brand owners and content experts, took part in the survey by Warc and King Content. Two thirds had a positive or very positive opinion about native marketing, and 61% would consider using it in the future. Investment in native marketing in the APAC region is set to hit $14bn over the next five years.