The author of this article suggests that rather than separate entities, native advertising is a sub-sector of advertising that falls under the broader umbrella of content marketing. Native advertising is explained as a means of having ads displayed on a publisher's or website's platform, as though it has come from the publisher, it enables quick penetration into established target groups and immediate impact through association with venerable brands. In other words, it's not just about targeting specific demographics but also creating an emotional connection to your brand by using familiar imagery and language.
The author of this article suggests that rather than separate entities, native advertising is a sub-sector of advertising that falls under the broader umbrella of content marketing. Native advertising is explained as a means of having ads displayed on a publisher's or website's platform, as though it has come from the publisher, it enables quick penetration into established target groups and immediate impact through association with venerable brands. However, compared to content marketing, native advertising is limited in terms of design, layout, calls to action and access to data analytics; while content marketing takes longer to establish usually three to six month before return on investment becomes tangible, it offers these aspects.