According to eMarketer 's latest report , digital ad spending will grow 15 % this year in Canada . digital display ads , mobile and video ads help drive this trend . Display , regardless of channel , is the fastest - growing digital format , accounting for 42.1 % of the digital ad spend this year . Most of the display advertising still goes towards desktop in Canada . Although display ads are still behind search , the gap is slowly widening .
According to eMarketer's latest forecast, digital ad spending will grow 15% this year in Canada. Digital display ads, mobile and video will help drive this growth. Display, regardless of channel, is the fastest-growing digital format, accounting for 42.1% of the digital ad spend this year. Most of the display advertising still goes towards desktop in Canada. Although display ads are still behind search, the gap is slowly closing.