Pinterest is set to tap into a " different online behaviour " as it rolls out video search and launches a native video platform in the coming months . The media - sharing platform regards the additional tools as an opportunity to be taken seriously in the commercial market , and citing product lead , Steve Davis believes applying machine learning to visual searches will help identify opportunities for marketers . He said : " We think we can … train our users to understand more holistically what things are about . "
Pinterest is set to tap into a "different online behaviour" as it rolls out video search and launches a native video player in the coming months. The media-sharing platform regards the additional tools as an opportunity to be taken seriously in the commercial market, and video product lead, Steve Davis believes applying machine learning to visual searches will help identify opportunities for marketers. He said: "We think we can… train our models to understand more holistically what things are about."