CNN International Commercial (CNNIC) has partnered with native-advertising platform Sharethrough as it accelerates its efforts to earn revenue from the format. The partnership will allow CNNIC and Sharethrough's native ad partners to use CNN's content in their ads on CNN, including a new series of videos that are being developed by the company for the platform. "Premium of premium" branded native content will be launched across verticals CNN Money, CNN Style, CNN Travel and CNN Sport, with advertisers getting access to CNN's Audience Measurement Insight, allowing campaigns to be optimised in real-time.
CNN International Commercial (CNNIC) has partnered with native-advertising platform Sharethrough as it accelerates its efforts to earn revenue from the format. CNNIC is also throwing resources behind its content creation studio, Create, which is responsible for 54% of CNNIC's digital revenues. "Premium of premium" branded native content will be launched across verticals CNN Money, CNN Style, CNN Travel and CNN Sport, with advertisers getting access to CNN's Audience Measurement Insight, allowing campaigns to be optimised in real-time.