The IAB Technology Laboratory has revised its Digital Video In-Stream Ad Format Guidelines and Best Practices with the aim of improving the digital video experiences of users. Scott Cunningham, Senior Vice President, Technology and the IAB Digital Ad Format Guideline Working Group, IAB, and General Manager of the IAB Tech Lab, stated his belief that the industry was required to provide the best experience in digital video advertising for audiences across all platforms. The public comment period for the new guidelines will be open through 16 October, after which Ad Operations will make any required revisions before placing a final version online.
The IAB Technology Laboratory has revised its Digital Video In-Stream Ad Format Guidelines and Best Practices with the aim of improving the digital video experiences of users. Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB, and General Manager of the IAB Tech Lab, stated his belief that the industry was required to provide the best experience in digital video advertising for audiences across all platforms. The public comment period for the new guidelines will be open through 16 October, after which the IAB Digital Ad Format Guideline Working Group will make any required revisions before placing a final version online.