Ads that launch Facebook Messenger conversations and sponsored messages have been made available on Instagram. Accessible to marketers in Ads Manager, Power Editor and Instagram's API, these ads channel users' interests into conversations with businesses, Facebook said. More than 2 billion messages are exchanged between users and businesses on Messenger monthly and the social network hosts more than 100,000 each month active bots, it added. Ads can be image, video or carousel-based.
Ads that launch Facebook Messenger conversations and sponsored messages have been made available on Instagram. Accessible to marketers in Ads Manager, Power Editor and Instagram's API, these ads channel users' interests into conversations with businesses, Facebook said. More than 2 billion messages are exchanged between users and businesses on Messenger each month and the social network hosts more than 100,000 monthly active bots, it added. Ads can be image, video or carousel-based.