Hulu's CEO, Mike Hopkins, has announced that for $11.99 a month Hulu will offer "more than 99%" of its shows on an ad-free version of its service. The move comes as Netflix continues to expand into new markets and is looking at ways to make more money from the streaming service it acquired in 2013. Hopkins insists that this move will not stop advertising on Hulu, in fact he thinks it will have the opposite effect. Research undertaken by Hulu into a pricier ad-free service showed that "sentiment towards ads" was the main reason people would pay more for an ad-free service. Therefore, adverts will now reach people that are typically more receptive to ads. Hulu is working with brands to create custom ads, and they are also making it easier for brands to buy tailored ads.
Hulu's CEO, Mike Hopkins, has announced that for $11.99 a month Hulu will offer "more than 99%" of its shows on an ad-free version of its service. This move sees Hulu catch up with its competitors, Netflix and Amazon Prime, who already offer an ad-free service. Hopkins insists that this move will not stop advertising on Hulu, in fact he thinks it will have the opposite effect. Research undertaken by Hulu into a pricier ad-free service showed that "sentiment towards ads" was the main reason people would pay more for an ad-free service. Therefore, adverts will now reach people that are typically more receptive to ads. Hulu is working with brands to create custom ads, and they are also making it easier for brands to buy tailored ads.