Two thirds of adults in Sub-Saharian Africa owns a mobile phone, but more than 80% of adults still make bill payments and remittance with cash. On paper, the region should be a fast adopter of mobile financial services, but in practice many payment players are cautious abbout rolling out their products. The reason appears to be the mere lack of informaiton about the market, including customer needs and preferences.
Two thirds of adults in Sub-Saharian Africa owns a mobile phone, but 80% of adults still make bill payments and remittance with cash. On paper, the region should be a fast adopter of mobile financial services, but in practice many payment players are cautious abbout rolling out their products. The reason appears to be the mere lack of informaiton about the market, including customer needs and preferences.