Japanese media manufacturer Toyota has achieved a 21 % lift in advertising performance after a " game - buying " trial with blockchain ad start - up Lucidity . The company 's website provided Toyota and ad agency Saatchi & Saatchi with an auditable database of data from the notoriously complex media - buying supply chain . It enabled them to identify and act on bot traffic and domain spoofing , as well as underperforming ads , allowing resources to be diverted to more productive websites . Lucidity said it will partner with Toyota and Saatchi & Saatchi on future ad campaigns .
Japanese car manufacturer Toyota has reported a 21% lift in ad performance after a "game-changing" trial with blockchain ad start-up Lucidity. The company's system provided Toyota and ad agency Saatchi & Saatchi with an auditable set of data from the notoriously complex media-buying supply chain. It enabled them to identify and act on bot traffic and domain spoofing, as well as underperforming ads, allowing resources to be diverted to more productive sites. Lucidity said it will partner with Toyota and Saatchi & Saatchi on future ad campaigns.