Global engagement specialist Capillary Technologies has partnered with IT conglomerate Naizak AlElm to offer Toys R Us in Saudi Arabia its AI-backed Instore solution. The system identifies walk-in customers and collects data on buying behaviour and purchase patterns, as well as responses to ad campaigns. Capillary aims to use the rich data to enhance store operations. Saudi Arabia's retail sector is predicted to be worth $US$119 billion by 2023, according to Euromonitor International.
Global engagement specialist Capillary Technologies has partnered with IT conglomerate Naizak AlElm to offer Toys R Us in Saudi Arabia its AI-backed Instore solution. The system identifies walk-in customers and collects data on buying behaviour and purchase patterns, as well as responses to ad campaigns. Capillary aims to use the rich data to enhance store operations. Saudi Arabia's retail sector is predicted to be worth $119bn by 2023, according to Euromonitor International.