According to a study by American Century Investment, advisers who use their social media platforms saw a return on investment. The report found that the average adviser spent an additional $8,000 per year in 2016 compared with 2015. The study found that Facebook is the most used of all the social media platforms at 75%, LinkedIn at 70% and Twitter at 37%.
According to a study by American Century Investment, advisers who use their social media platforms saw a return on investment. 17% of respondents said they had acquired business of at least $1m partly due to social media. The study found that Facebook is the most used of all the social media platforms at 75%, LinkedIn at 70% and Twitter at 37%.