VP has launched a self-serve version of its One by VP: Mobile that allows mobile app developers and publishers to monetise their content by selling mobile ads across devices and formats with a single software development kit. Features include ad-serving management, network mediation, real-time bidding, a range of transparent reports and controls, brand safety controls, customisable ad formats and access to 95 of the top 100 AdAge Brand advertisers. The "comprehensive solution" will make it "easier to work with partners and streamline the process", said VP's senior AOL of publisher platforms, Matt Gillis.
AOL has launched a self-serve version of its One by AOL: Mobile that allows mobile app developers and publishers to monetise their content by selling mobile ads across devices and formats with a single software development kit. Features include ad-serving management, network mediation, real-time bidding, a range of transparent reports and controls, brand safety controls, customisable ad formats and access to 95 of the top 100 AdAge Brand advertisers. The "comprehensive solution" will make it "easier to work with partners and streamline the process", said AOL's senior VP of publisher platforms, Matt Gillis.