Digital advertising solutions provider Protected advertising has created an anti - fraud solution that will detect malware which fakes viewability . The solution provides granular information on the position of the ad , and works alongside a reporting tool which " identifies the exact source " of troublesome ads . mark Greiner , CEO of Protected advertising , said the solution could help " bring back faith , trust and value to mobile advertising . "
Digital advertising solutions provider Protected Media has created an anti-fraud solution that will detect malware which fakes viewability. The solution provides granular information on the position of the ad, and works alongside a reporting tool which "pinpoints the exact source" of troublesome ads. Asaf Greiner, CEO of Protected Media, said the solution could help "bring back faith, trust and value to mobile advertising."