The CEO of the US plant-based meat substitute company, Pat Brown, has said that he plans to create a “world-class” meat-free steak. Brown told Bloomberg Businessweek in an interview published on Monday that his company is working with Impossible Foods and other companies to develop a burger made from plant protein. Brown also claimed that the product will be “very disruptive” to various sectors within the meat industry.
The CEO of the US plant-based meat substitute company, Pat Brown, has said that he plans to create a “world-class” meat-free steak. Brown claimed that steak “has huge symbolic value” as it is “the epitome of meat for a lot of meat-eaters”. Brown also claimed that the product will be “very disruptive” to various sectors within the meat industry.