Spotify has confirmed it is testing an iOS and Genius feature similar to its Behind the Lyrics tool called Storyline. It offers insights into the creative process behind artists' work and, akin to Facebook and Snapchat's Stories, allows users to tap through at their own pace. Currently, artists have no direct way to add content via the tool, something analysts said could boost positive engagement. Spotify said Storyline was available in US and other markets, but gave no other details.
Spotify has confirmed it is testing an iOS and Android feature similar to its Behind the Lyrics tool called Storyline. It offers insights into the creative process behind artists' work and, akin to Facebook and Snapchat's Stories, allows users to tap through at their own pace. Currently, artists have no direct way to add content via the tool, something analysts said could boost positive engagement. Spotify said Storyline was available in US and other markets, but gave no other details.