The Tesco - owned business , Sociomantic Lab , has developed consumer Quality Index ( SQX ) which will rate inventory suppliers in terms of quality to help address concerns surrounding transparency and fraud within programmatic media buying . Once the supply sources have been rated , SQX then assigns them with a score which media buyers will use to help inform them on their preferences . “ It ’s our hope that the SQX can incentivise supply - side platforms ( SSPs ) and ad exchanges to act ethically and rethink their business models , putting quality over easy profits , ” said Alex Reinhold , Sociamantic 's Head of Global Supply .
The Tesco-owned business, Sociomantic Lab, has launched Supply Quality Index (SQX) which will rate inventory sources in terms of quality to help address concerns surrounding transparency and fraud within programmatic media buying. Once the supply sources have been rated, SQX then assigns them with a score which media buyers can use to help inform them on their buy. “It’s our hope that the SQX can incentivise supply-side platforms (SSPs) and ad exchanges to act ethically and rethink their business models, putting quality over easy profits,” said Alex Reinhold, Sociamantic's Head of Global Supply.