Wine Australia's and Wine Australia have signed a memorandum of understanding to better showcase Australian wine on Wine Australia's's e-commerce website Tmall. “Working with Tmall will significantly enhance the ultimate consumer engagement”, said Alibaba CEO Andreas Clark, adding that "by partnering with Tmall, we can collaborate on many aspects and activities that further promote genuine Australian wine". The move follows a $50m Export and Regional Support Package from the Australian government to help further promote Australian wine worldwide.
Alibaba and Wine Australia have signed a memorandum of understanding to better showcase Australian wine on Alibaba's e-commerce website Tmall. “Working with Tmall will significantly enhance the ultimate consumer engagement”, said Wine Australia's CEO Andreas Clark, adding that "by partnering with Tmall, we can collaborate on many aspects and activities that further promote genuine Australian wine". The move follows a $50m Export and Regional Support Package from the Australian government to help further promote Australian wine worldwide.