Vanguard 's two - year - old hybrid robo - advisory service now has more than $ 65bn under management , four times as much as the next biggest service of its kind . smart Advisor Services , which combines algorithm - based advice with human stock pickers , has succeeded by luring older investors , with more than half its customers above the age of 65 , 000 to retire . The platform now has a minimum $ 500 fee , which was lowered from $ 500 on a legacy platform .
Vanguard's two-year-old hybrid robo-advisory service now has more than $65bn under management, four times as much as the next biggest service of its kind. Personal Advisor Services, which combines algorithm-driven advice with human stock pickers, has succeeded by luring older investors, with more than half its customers above the age of 65, according to Vanguard. The platform now has a minimum $50,000 commitment, which was lowered from $500,000 on a legacy platform.