Ticket sales at cinemas in China dropped 15% for July; this downturn follows a more than 50% growth in 2015 marking, perhaps, a shift by consumers. With average sales falling to the lowest level in five years, it suggests that consumers are also feeling the pinch and therefore cutting back on spending; with outbound tourism also seeing a drop in numbers. The Chinese film industry is still very much dependent upon overseas markets but there has been an increase in domestic box office receipts over recent years.
Ticket sales at cinemas in China dropped 15% for July; this downturn follows a more than 50% growth in 2015 marking, perhaps, a shift by consumers. With average sales falling to the lowest level in five years, it suggests that consumers are also feeling the pinch and therefore cutting back on spending; with outbound tourism also seeing a drop in numbers. "If you can rule out other drivers then you'd have to say it's a sign that consumers are becoming more cautious," warns Westpac's Matthew Hassan.