Soaring numbers of Paddington Bear fans are trying their hands at making marmalade- thanks to last Christmas ' hugely successful film . The British movie , which followed the adventures of the marmalade-loving bear from Peru , became the highest-ever grossing non-Hollywood family film after banking $ 200million at the box office . The 'Paddington Effect ' , coined by trade magazine The Grocer in December , has since seen rocketing surges in sales of marmalade- such as Golden Shred which has reported an increase of 24 per cent . Scroll down for video . Soaring numbers of Paddington Bear fans are trying their hands at making marmalade- thanks to last Christmas ' hugely successful film ( pictured ) Now fans , inspired by the film , appear to be making their own preserve at home after one of the oldest names in jam making reported a major hike in their winter sales . Sales of Certo liquid pectin- an essential gelling agent for homemade jams and marmalades made from plant extract- are up 34 per cent year-on-year over the last three months . James Amar , Brand Manager for Certo , the UK 's only liquid pectin maker , said : 'While demand for Certo peaks over the summer months at the height of the summer-fruit , jam-making season , we 'd typically expect a less pronounced increase in sales December to February with the arrival of Seville oranges . 'This year , sales have rocketed and it seems the bear from deepest , darkest Peru with a passion for marmalade has rekindled the nation 's appetite for this distinctive preserve . ' The 'Paddington Effect ' , coined by trade magazine The Grocer in December , has since seen rocketing surges in sales of marmalade ( left ) and products to make the preserve at home such as Certo ( right ) the UK 's only liquid pectin producters . Waitrose also reported soaring sales in marmalade-related products such as preserving sugar and Seville oranges . The supermarket also found a 282 per cent increase in people downloading the Waitrose Quick and Easy Seville Marmalade recipe . Tim Stevens , fresh fruit buyer at Waitrose , said last month : 'It 's great news that more people than ever are discovering the joys of making marmalade at home — perhaps it is the influence of Paddington Bear . ' Industry magazine The Grocer had previously shown that British shoppers were falling out of love with marmalade , as consumers turned to nut butters and chocolate spreads instead . But it reported that the release of Paddington shortly before Christmas had provided a boost for traditional British preserve . British film Paddington , which followed the adventures of the marmalade-loving bear from Peru , became the highest-ever grossing non-Hollywood family film after banking $ 200million at the box office . The film , which cost $ 55million to produce , saw the duffle coat-wearing bear dispatched from his native jungle by his aunt Lucy following an earthquake . Paddington , which was released in November last year starred Ben Whishaw as the voice of the Peruvian bear , alongside Hugh Bonneville , Sally Hawkins , Julie Walters , and Nicole Kidman in live-action roles . Directed by Paul King , the independently-made film proved to be a huge hit around the world , finding favour with families and critics alike . The film , which cost $ 55million to produce , saw the duffle coat-wearing bear dispatched from his native jungle by his aunt Lucy following an earthquake . Before its release , the British Board of Film Classification gave Paddington ’ a parental guidance rating , saying it contained ‘ dangerous behaviour , mild threat , mild sex references and mild bad language. ’ The board said the film 's scenes of dangerous behaviour included the bear hiding inside a refrigerator . The rating means some scenes may be unsuitable for children under 8 years old . The development left English author Michael Bond , who created the original Paddington Bear series of books , ‘ totally amazed ’ . Paddintgon , which was released in November last year starred Ben Whishaw as the voice of the Peruvian bear , alongside Hugh Bonneville , Sally Hawkins , Julie Walters , and Nicole Kidman in live-action roles . Before its release , the British Board of Film Classification gave Paddington ’ a parental guidance rating , saying it contained ‘ dangerous behaviour , mild threat , mild sex references and mild bad language .
Sales of marmalade have been increasing since the release of Paddington . The hugely popular film followed the adventures of the Peruvian bear . Now fans of the marmalade-loving character are making preserve at home . Certo- an essential ingredient in marmalade- reported one per rise in sales .