The discovery of an online scam that fraudulently generates between $3m to $5m a day in revenue through automated browser views of video advertising has prompted a response from the industry to ensure more secure and verifiable ad operations. Fraudsters will continue to refine their capabilities to capture more revenue, so advertisers should shore up their defences to help prevent being exploited, an executive from ad agency Goodway Group said. More than 6,000 publishers were hit by the fraud, including The Huffington Post, The Russian and Vogue, as well as social media platforms like Facebook, according to cybersecurity company White Ops.
The discovery of an online scam that fraudulently generates between $3m to $5m a day in revenue through automated browser views of video advertising has prompted a response from the industry to ensure more secure and verifiable ad operations. Fraudsters will continue to refine their capabilities to capture more revenue, so advertisers should shore up their defences to help prevent being exploited, an executive from ad agency Goodway Group said. More than 6,000 publishers were hit by the fraud, including The Huffington Post, The Economist and Vogue, as well as social media platforms like Facebook, according to cybersecurity company White Ops.