Kim Alexander arrives at a Nashville, Tenn., law firm by 7 a.m., looks at her phone and goes to work—swinging a kettlebell. Ms. Alexander, a 46-year-old legal assistant, gets to the office early four days a week and does workouts with Daily Burn, a subscription service that offers hundreds of video exercise classes for $15 a month. She no longer belongs to a gym and has no plans to rejoin. “I...
Fitness - on - demand is on the rise , with increasing numbers of gym - goers turning to online workouts and subscription services , according to Forbes . On - demand fitness payments made up 7.7 % of total US spending on workouts in 2016 , up from 4.8 % in 2015 . Traditional gyms still made up the majority at 73 % , though they saw a significant drop from nearly 78 % five years prior . Digital fitness payments offer an increasingly wide range of workouts for between $ 5 and $ 30 a month .