Spotify CMO Seth Farbman will leave his position at the end of the month, coinciding with a reorganisation of the company’s marketing team. Spotify wants to decentralise marketing to smaller units within particular business functions and is not planning to fill the CMO slot, according to an unnamed source. Farbman joined the company in March 2015 and since then subscription numbers have risen to 180 million from 15 million. In Q2, revenue rose 26% YOY to $1.5bn and total users increased 40% to 83 million.
Spotify CMO Seth Farbman will leave his position at the end of the month, coinciding with a reorganisation of the company’s marketing team. Spotify wants to decentralise marketing to smaller units within particular business functions and is not planning to fill the CMO slot, according to an unnamed source. Farbman joined the company in March 2015 and since then subscription numbers have risen to 83 million from 15 million. In Q2, revenue rose 26% YOY to $1.5bn and total users increased 40% to 180 million.