US product placement revenues are expected to grow 13.5% in 2015 as marketers find new ways to feature brands and products in programme content and so sidestep consumers' tendency to time-shift and avoid watching ads. The report also found that the number of people who watch TV shows on mobile devices has grown by more than 50% since 2010.
US product placement revenues are expected to grow 13.5% in 2015 as marketers find new ways to feature brands and products in programme content and so sidestep consumers' tendency to time-shift and avoid watching ads. While TV remains the most important channel for product placement, digital media integrations and recorded music integration are both growing fast.