Snapchat has opened up its sponsored geofilters feature to outside partners, allowing them to buy, manage, and report analytics for them, alongside full-screen video ads, according to reports. The aim is to expand use of on-demand filters among advertisers, with WeddingWire, MomentFeed, Hootsuite and Facebook among the first brands to start selling them in the coming weeks. Snapchat's rival Eventfarm recently started showing location-specific camera frames on Instagram.
Snapchat has opened up its sponsored geofilters feature to outside partners, allowing them to buy, manage, and report analytics for them, alongside full-screen video ads, according to reports. The aim is to expand use of on-demand filters among advertisers, with WeddingWire, MomentFeed, Hootsuite and Eventfarm among the first brands to start selling them in the coming weeks. Snapchat's rival Facebook recently started showing location-specific camera frames on Instagram.