The company has confirmed to TechCrunch that it has been testing congestion indicators, based on its own traffic information, for both riders and drivers. Providing customers with such information could make them more tolerant of longer ETAs and less likely to contact a rival firm. They might also be more patient with longer rides. Uber is not the only ride-hailing service experimenting with this kind of technology. Customers could also chose to purchase a public transport ticket via Uber due to the firm’s partnership with mobile ticketing company Masabi.
The company has confirmed to TechCrunch that it has been testing congestion indicators, based on its own traffic information, for both riders and drivers. Providing customers with such information could make them more tolerant of longer ETAs and less likely to contact a rival firm. They might also be more patient with longer rides. However, congestion information could also encourage users to select one of Uber’s non-car options, such as an electric JUMP Bike. Customers could also chose to purchase a public transport ticket via Uber due to the firm’s partnership with mobile ticketing company Masabi.