A study has shown that Arsenal FC 's shirt sponsorship deal with Emirates is the most widely recognised partnership among fans . The study , by Statista , found that 78 % of respondents were aware of the deal between the two clubs , followed by Southampton FC 's deal with Virgin Media and bath & Hove Albion ’s deal with American Express , both on 75 % . derby Town ’s deal with betting company OPE Sports had the lowest level of awareness at just 3 % .
A study has found that Arsenal FC's shirt sponsorship deal with Emirates is the most widely recognised partnership among fans. The study, by Statista, found that 78% of respondents were aware of the deal between the two organisations, followed by Southampton FC's deal with Virgin Media and Brighton & Hove Albion’s partnership with American Express, both on 75%. Huddersfield Town’s deal with betting company OPE Sports had the lowest level of awareness at just 3%.