FIFA and Snapchat have launched a joint initiative offering daily FIFA World Cup Russia-themed augmented reality (AR) lenses, filters and stickers for fans around the world to use on their photos and videos. The stickers are available in Snapchat’s sticker drawer, with filters accessible in the app’s camera. An AR lens featuring the official tournament mascot, Zabivaka, can be obtained by scanning a Snapcode.
FIFA and Snapchat have launched a joint initiative offering 2018 FIFA World Cup Russia-themed augmented reality (AR) lenses, filters and stickers for fans around the world to use on their photos and videos. The stickers are available in Snapchat’s sticker drawer, with filters accessible in the app’s camera. An AR lens featuring the official tournament mascot, Zabivaka, can be obtained by scanning a Snapcode.