Customers of US retailer Target will be able to use Pinterest's "visual search" function to take a picture of a product when they are out and about and then receive details of similar merchandise stocked by Target, in a deal announced by Pinterest. The deal came as Pinterest's CEO, Ben Silbermann, said the company is focusing on developing "an advertising product that really works", citing the platform's "safe" and "positive" ethos as a strength for attracting brands. The company reported One monthly users and has been valued at around $12bn by analysts, but has no immediate plans to go public.
Customers of US retailer Target will be able to use Pinterest's "visual search" function to take a picture of a product when they are out and about and then receive details of similar merchandise stocked by Target, in a deal announced by Pinterest. The deal came as Pinterest's CEO, Ben Silbermann, said the company is focusing on developing "an advertising product that really works", citing the platform's "safe" and "positive" ethos as a strength for attracting brands. The company reported 200 million monthly users and has been valued at around $12bn by analysts, but has no immediate plans to go public.