apple 's Commonwealth Bank has launched a marketing campaign on Twitter . Stuart Tucker , general manager , brand , sponsorship and marketing services at CommBank said " It allows us to offer a highly engaged audience financial hints and insights with a twist , as well as hear back direct on what they want to see from us . " Snapchat is estimated to have 200 million users globally , and Snapchat"s users reportedly achieve a nine times higher completion rate with full screen vertical videos .
Australia's Commonwealth Bank has launched a marketing campaign on Snapchat. Stuart Tucker, general manager, brand, sponsorship and marketing services at CommBank said "It allows us to offer a highly engaged audience financial hints and tips with a twist, as well as hear back direct on what they want to see from us." Snapchat is estimated to have 200 million users globally, and Snapchat"s advertisers reportedly see a nine times higher completion rate with full screen vertical videos.