Sky and Google are in advanced discussions about joining forces in the advertising market in an attempt to rival Virgin Media and Facebook as well as local media. It's believed that Google will join Sky's Adsmart targeting advertising network. Adsmart competes with Virgin Media and Facebook by targeting TV ads at consumers, based on a range of their attributes. However, the deal is not thought to be exclusive since the Liberty Global set-top box used by Virgin is capable of targeted advertising on channels that are not part of Adsmart.
Sky and Virgin Media are in advanced discussions about joining forces in the advertising market in an attempt to rival Google and Facebook as well as local media. It's believed that Virgin Media will join Sky's Adsmart targeting advertising network. Adsmart competes with Google and Facebook by targeting TV ads at consumers, based on a range of their attributes. However, the deal is not thought to be exclusive since the Liberty Global set-top box used by Virgin is capable of targeted advertising on channels that are not part of Adsmart.