A study by Which? has found that UK supermarkets are using misleading special offers. The consumer group analysed 459 offers from different chains, finding that many multi-buy deals cost more than if customers had bought the same items separately the year. The study also found that some prices were presented as discounts when they had already been in place for most of the previous week.
A study by Which? has found that UK supermarkets are using misleading special offers. The consumer group analysed 459 offers from different chains, finding that many multi-buy deals cost more than if customers had bought the same items separately the previous week. The study also found that some prices were presented as discounts when they had already been in place for most of the year.