Marketing automation firm Marketo on Thursday announced it's migrating its marketing automation products to the Google Cloud Platform, as part of a multi-year deal with the public cloud giant. As part of that deal, Marketo will integrate its Engagement Platform with Google's G Suite and data analytics, as well as leverage Google's machine learning capabilities. "Through this alliance, Marketo and Google will collaborate to build joint solutions that unite MarTech and AdTech so that marketers can more easily listen, learn, and engage with buyers in real-time across all digital channels," said Marketo CEO Steve Lucas in a blog post. "This will significantly simplify the technology landscape for the marketer." Marketo counts more than 6,000 businesses as customers of its marketing automation products, including large enterprises like GE Healthcare and Panasonic. Marketo went public in 2011 but was acquired by Vista Equity Partners last May for about $1.79 billion. Its decision to migrate to the Google Cloud represents a big victory for Google as it races to catch up with Amazon Web Services. Google Cloud is also a Marketo customer and will as part of this new deal expand its use of the Marketo Engagement Platform. Beyond CrashPlan and Carbonite: For cloud backups, own the blob Learn from the CrashPlan abandonware experience -- own your data, in an archive-agnostic format. Canonical announces further enterprise Kubernetes support options Canonical partners up to make it easier for companies to deploy Kubernetes. Open source professionals are more in demand than ever Dice and The Linux Foundation's 2017 Open Source Jobs Report reveals Linux and open-source jobs are hotter than ever.
Marketing automation company Marketo will be moving its products to the Google Cloud Platform in a multi-year deal with the firm. Marketo's Engagement Platform will merge with Google's G Suite and data analytics offering. The companies will work together to create joint MarTech and AdTech solutions. "We are excited about this partnership because it allows us to offer our customers an integrated solution that combines their marketing capabilities with Google’s cloud platform," said David Lee, CEO of Marketo. "