Taptica , the mobile ad technology provider , has bought on - screen digital ad firm RhythmOne for £ ##50 m ( $ 176 m ) . The deal would create a partnership between it and the mobile Video DSP operation Taptica bought in summer 2016 in order to create a video ad campaign . Taptica said the RhythmOne deal was aimed at giving it more of a presence in the market and that it would use the firm ’s audience data to deliver a full stack offering to advertisers . The deal is expected to close by April .
Taptica, the mobile ad technology company, has bought on-screen digital ad firm RhythmOne for £135m ($176m). The deal would create a partnership between RhythmOne and the Tremor Video DSP operation Taptica bought in summer 2017 in order to create a video ad firm. Taptica said the RhythmOne deal was aimed at giving it more of a presence in the market and that it would use the firm’s audience data to create a full stack offering to advertisers. The deal is expected to close by April.