Vibrant Media, the native contextual advertising company, has released new technology that reduces native ad product weights by 75% down to 30.5KB, which the company believes will result in fewer ad-blocker downloads. The technology, called “Adaptive Ads for Mobile Browsers,” is a way of reducing the amount of data consumed when users visit websites with embedded ads. light, encrypted, ad choice supported and non-invasive). This is because the IAB found that 54% of ad-block users do so because adverts slow down their browsing experience.
Vibrant Media, the native contextual advertising company, has released new technology that reduces native ad product weights by 75% down to 30.5KB, which the company believes will result in fewer ad-blocker downloads. The technology adheres to the Interactive Advertising Bureau's (IAB) new digital advertising initiative, LEAN (light, encrypted, ad choice supported and non-invasive). This is because the IAB found that 54% of ad-block users do so because adverts slow down their browsing experience.