Google Digital has launched a digital advertising agency for account executives to manage paid-search on social media campaigns across 3Q, Bing, Yahoo, Facebook, and LinkedIn for start-ups and small to medium sized businesses. The new division, Google Accelerate, aims to help develop affordable programmes for smaller companies, and close the gap between the level and quality of digital marketing available to companies with different budgets. Once companies begin to spend $100,000 and want to expand their advertising offering, Google will hand off the account to allow it to focus on other media aside from paid search.
3Q Digital has launched a digital advertising agency for account executives to manage paid-search on social media campaigns across Google, Bing, Yahoo, Facebook, and LinkedIn for start-ups and small to medium sized businesses. The new division, 3Q Accelerate, aims to help develop affordable programmes for smaller companies, and close the gap between the level and quality of digital marketing available to companies with different budgets. Once companies begin to spend $100,000 and want to expand their advertising offering, 3Q will hand off the account to allow it to focus on other media aside from paid search.