The Advertising Standards Authority (ASA) has upheld complaints that digital health care provider Babylon misled the public with its Facebook Underground, London, app and website advertising. The start-up claimed its service allowed customers to "See an NHS GP in minutes for free 24/7" and featured the NHS logo. However, the ASA ruled that the ads were misleading for failing to make it clear that patients must leave their existing GP and enrol with one of five surgeries across Facebook where Babylon's service is available.
The Advertising Standards Authority (ASA) has upheld complaints that digital health care provider Babylon misled the public with its London Underground, Facebook, app and website advertising. The start-up claimed its service allowed customers to "See an NHS GP in minutes for free 24/7" and featured the NHS logo. However, the ASA ruled that the ads were misleading for failing to make it clear that patients must leave their existing GP and enrol with one of five surgeries across London where Babylon's service is available.