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Start - ups looking to disrupt specific processes in the production of lithium - ion batteries could spark increased productivity and cost reductions in energy storage technology , according to Matthew Klippenstein , founder of Electron Communications . In a blog post for Greentech Media , Klippenstein said the entry into the field of start - ups such as Nano One and Nano Nouvelle , working on ##hium - ion cathode powders and porous membranes , respectively , could prompt competition between disruptors and established companies . However , Klippenstein said start - ups face many hurdles , leaving industry investors wary of backing inexperienced companies .