Southampton FC has used Chinese influencers to generate four million views for its "Journey to the West" video series aimed at attracting fans in the Far East. The 18-part project was created in collaboration with TLCBET, one of the club's sponsors, and saw the crew travel from Beijing to Southampton's St Mary's stadium over a period of 6 days.
Southampton FC has used Chinese influencers to generate four million views for its "Journey to the West" video series aimed at attracting fans in the Far East. The 18-part project was created in collaboration with TLCBET, one of the club's sponsors, and saw the crew travel from Beijing to Southampton's St Mary's stadium over a period of 14 days.