UK advertisers will have spent an estimated £ 3.39bn ( $ 4.53bn ) on programmatic ads by the end of the year , with 78 % of it going on mobile ads , according to forecasts from eMarketer . It revealed 79 % of all UK digital ad spend is on programmatic , a 23.5 % rise on 2016 , and the figure is expected to rise to 84 % by 2019 , thanks to " better practices , better behaviour and better transparency " , said eMarketer website Bill ##ett . A recent survey by QueryClick found 70 % of UK brands would match or increase their programmatic ad spend during 2016 , despite 41 brands having complained about fraud .
UK advertisers will have spent an estimated £3.39bn ($4.53bn) on programmatic ads by the end of the year, with 78% of it going on mobile ads, according to forecasts from eMarketer. It revealed 79% of all UK digital ad spend is on programmatic, a 23.5% rise on 2016, and the figure is predicted to rise to 84% by 2019, thanks to "better practices, better behaviour and better transparency", said eMarketer analyst Bill Fisher. A recent survey by QueryClick found 70% of UK brands would match or increase their programmatic ad spend during 2018, despite 41% having reservations about fraud.