UK start-up Popertee, which organises temporary spaces for brands, has launched Popscore Discover, a set of AI-powered tools to improve its service. The company is using the data it collects from users and brands in order to create an algorithm that can predict what products will be most popular with consumers. The AI tools, in conjunction with Telefonica location data, are intended to make a more efficient match of brand to space and to track footfall during the time a brand has the temporary space, together with demographic insights and visitor engagement. The success of campaigns is then measured with Popertee’s Popscore Measure tool.
UK start-up Popertee, which organises temporary spaces for brands, has launched Popscore Discover, a set of AI-powered tools to improve its service. The firm started with an Airbnb-style model for finding temporary spaces for brands which wanted to test the market for a new product. The AI tools, in conjunction with Telefonica location data, are intended to make a more efficient match of brand to space and to track footfall during the time a brand has the temporary space, together with demographic insights and visitor engagement. The success of campaigns is then measured with Popertee’s Popscore Measure tool.