Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. Video content, and live streaming, has boosted revenue from $402.5m in daily to $571m. The company has also seen a strong Q4 2016, with 2015 average video views reaching two million.
Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. Video content, and live streaming, has boosted revenue from $402.5m in 2015 to $571m. The company has also seen a strong Q4 2016, with daily average video views reaching two million.