A popular—if not always accurate—saying to capture the competitiveness of China’s internet industry is that, while a Silicon Valley company will have to beat a few competitors to survive, a Chinese company will have to beat dozens or even hundreds. But as some of these battle-tested Chinese companies are expanding globally, they are finding that it’s even tougher going away from home. A...
Domestically - successful Chinese gaming companies have reportedly hit a wall building revenues abroad , arguing that growing customer bases do not necessarily reflect growing revenues in developing markets . " The truth is users in some markets are worth much more than users in other markets , " said one mobile games developer . For instance , China 's annual digital advertising spend is expected to exceed $ 1bn in 2017 ; this year , China 's will reach $ 40.4bn and the US ' will hit $ 72.1bn , according to eMarketer . It is suggested that the Chinese firms could look to grow revenues through either overseas acquisitions or by focusing on emerging markets in the UK , US , and overseas .