Following browser service disruptions in the span of two weeks , the dependence of marketers on Google ’s advertisements for Publishers has been sorely highlighted . A number of ad campaigns were shut down during the most recent outage , which ran from morning to evening , causing pages to slow and affecting advertising revenue . As DoubleClick is the prevalent display server - serving platform , many users are reliant on it because they have no alternative options . Google said that the bug responsible has now been fixed .
Following five service disruptions in the space of two weeks, the dependence of marketers on Google’s DoubleClick for Publishers has been sorely highlighted. A number of ad campaigns were shut down during the most recent outage, which ran from morning to evening, causing pages to slow and affecting ad revenue. As DoubleClick is the prevalent display ad-serving platform, many publishers are reliant on it because they have no alternative options. Google said that the bug responsible has now been fixed.