Facebook and sister site Instagram have sold over $256m in political ads targeted at US voters since May. Earlier this year, the social media giant vowed to improve transparency and make it easier for voters to access information about political campaigns run on its network. The money was used to create 6,000 adverts, designed to sway opinion or encourage voters to cast a ballot in a certain way, according to Facebook. The largest spend by any candidate was $5.3m by Beto O'Rourke, Democratic representative for the state of Texas, which paid for 1.7 million ads over the same period.
Facebook and sister site Instagram have sold over $256m in political ads targeted at US voters since May. Earlier this year, the social media giant vowed to improve transparency and make it easier for voters to access information about political campaigns run on its network. The money was used to create 1.7 million adverts, designed to sway opinion or encourage voters to cast a ballot in a certain way, according to Facebook. The largest spend by any candidate was $5.3m by Beto O'Rourke, Democratic representative for the state of Texas, which paid for 6,000 ads over the same period.