iHeartMedia and WPP have launched Project Listen , aimed at helping consumers engage effectively and more personally with growing numbers of audio consumers . It includes the establishment of an audio studio at GroupM ’s New York HQ , where a range of modern , audio marketing pilots will be created . iHeartMedia and Smart Audio Insights will also utilize GroupM data to offer quarterly intelligence reports for marketers . Consumer listening , via streaming , digital streaming and broadcast radio , currently stands at a record rate of 24 hours per week .
iHeartMedia and WPP have launched Project Listen, aimed at helping brands engage effectively and more personally with growing numbers of audio consumers. It includes the establishment of an audio studio at GroupM’s New York HQ, where a series of modern, audio marketing pilots will be created. iHeartMedia’s Smart Audio Insights will also combine GroupM data to offer quarterly intelligence reports for marketers. Consumer listening, via podcasts, digital streaming and broadcast radio, currently stands at a record average of 17 hours per week.