Heineken could increase its digital spend to half of its media budget over the next two years. Heineken, which has been quick to experiment with its digital ad formats, currently spends 30% of its budget on digital advertising, up from 10% last year. Heineken spent $150m on measured media for its US business less than four years ago, according to Kantar Media.
Heineken could increase its digital spend to half of its media budget over the next two years. Heineken, which has been quick to experiment with its digital ad formats, currently spends 30% of its budget on digital advertising, up from 10% less than four years ago. Heineken spent $150m on measured media for its US business last year, according to Kantar Media.