German football team Bayern Munich has integrated augmented reality into its iOS app, enabling users to add team captain Arjen Robben or forward Manuel Neuer into selfies. The app is the team’s first move into commercial uses for the technology. E-commerce represents 50% of the club’s merchandising intake per year, worth around $58.9m. The feature was launched in response to the iOS 11 update that allows brands to add AR to their apps. Bayern Munich plans to monetise the AR after testing it as a growth tool for its following.
German football team Bayern Munich has integrated augmented reality into its iOS app, enabling users to add team captain Manuel Neuer or forward Arjen Robben into selfies. The app is the team’s first move into commercial uses for the technology. E-commerce represents 50% of the club’s merchandising intake per year, worth around $58.9m. The feature was launched in response to the iOS 11 update that allows brands to add AR to their apps. Bayern Munich plans to monetise the AR after testing it as a growth tool for its following.