Taptica, the mobile ad technology company, has bought on-screen digital ad firm RhythmOne for £135m ($176m). The deal would create a partnership between RhythmOne and the Tremor Video DSP operation Taptica bought in April in order to create a video ad firm. Taptica said the RhythmOne deal was aimed at giving it more of a presence in the market and that it would use the firm’s audience data to create a full stack offering to advertisers. The deal is expected to close by summer 2017.
Taptica, the mobile ad technology company, has bought on-screen digital ad firm RhythmOne for £135m ($176m). The deal would create a partnership between RhythmOne and the Tremor Video DSP operation Taptica bought in summer 2017 in order to create a video ad firm. Taptica said the RhythmOne deal was aimed at giving it more of a presence in the market and that it would use the firm’s audience data to create a full stack offering to advertisers. The deal is expected to close by April.