JCDecaux , the Parisian multinational advertising agency , has started its “ digital transformation ” of Central advertising , installing 1,000 new 84-inch HD bus shelter screens in the capital ’s major shopping areas , which are expected to account for £ 1 of every £ 5 of the UK ’s retail spend . it will compete against Exterion Media for a new $ 1bn Transport for London ( TfL ) Tube advertising contract , in an effort to make London its global target for digital out - of - home advertising , as it forecasts over 50 % of revenues from advertising by 2017 . The group recently admitted , however , that due to its growth , its annual UK revenue results only posted organic growth of 0.4 % last year .
JCDecaux, the Parisian multinational advertising corporation, has started its “digital transformation” of Central London, installing 1,000 new 84-inch HD bus shelter screens in the capital’s major shopping areas, which are expected to account for £1 of every £5 of the UK’s retail spend. JCDecaux will compete against Exterion Media for a new $1bn Transport for London (TfL) Tube advertising contract, in an effort to make London its global showcase for digital out-of-home advertising, as it forecasts over 50% of revenues from digital by 2017. The group recently admitted, however, that due to market softness, its annual UK revenue results only posted organic growth of 0.4% last year.