Google has unveiled a roster of third-party measurement partners that brands can help use to monitor their advertising spending. The new partnership with the ad tech company will allow advertisers and publishers to track how many people are watching ads on YouTube or other video streaming services, as well as what kind of content is being watched Its release is part of Google's Marketing Platform overhaul.
Google has unveiled a roster of third-party measurement partners that brands can help use to monitor their advertising spending. The Google Measurement Partners scheme includes 23 firms – such as Oracle Data Cloud, Nielsen and ComScore – that can help advertisers check their ads are placed in brand-safe environments. Its release is part of Google's Marketing Platform overhaul.