YCIt has developed video ads for a car’s rear side window is looking to partner with ride-share and delivery drivers to display location-aware ads on their vehicles while they work, switching automatically to ads more relevant to the vehicle's location as it moves. The ad is projected onto the window, which is treated with a thin material, from a small projector inside the car. The window can still open and close, but passengers will not be able to see out of the window very well. YCIt is trialling the ad format with 25 drivers in San Francisco.
Grabb-It has developed video ads for a car’s rear side window is looking to partner with ride-share and delivery drivers to display location-aware ads on their vehicles while they work, switching automatically to ads more relevant to the vehicle's location as it moves. The ad is projected onto the window, which is treated with a thin material, from a small projector inside the car. The window can still open and close, but passengers will not be able to see out of the window very well. Grabb-It is trialling the ad format with 25 drivers in San Francisco.