This is the result when heat meets the freezing cold . As Canada remains in the grip of bitter cold and record snowfall , one venue decided to make light of the situation . The Takhini Hotel Pools in Whitehorse , Yukon , held their International Hair Freezing contest - and found some winners . Bathers ( left to right ) Fanny Caritte , Milena Georgeault and Maxime Goyou Beauchamps show off their frozen hair while bathing in a 40C in air temperatures of -30C at Takhini Hot Springs in Whitehorse , Yukon . Milena Georgeault and her friends were this year 's victors , thanks to an elaborate freezing of their hair at the hot springs . So long as the temperature goes as low as -30C , the freezing of the hair can happen in under 60 seconds . The competition runs every year in February , and all candidates have to do is enter the springs and freeze their hair . To be in with a chance of winning a $ 150 prize , people have to post the photo of their frozen hair onto the venue 's Facebook before the month is out . Milena Georgeault of Quebec shows off her frozen hair that helped her to first prize in the competition and a $ 150 prize . By doing so you will also be helping publicise this unique niche of the springs - photos may be used for advertising purposes unless you contact management to say otherwise . All contestants will receive a complimentary pool pass for having participated . The first building development around the hot springs can be dated back to 1907 when a man by the name of Mr Puckett purchased the land at a price of $ 2,000 per acre . Maxime Goyou Beauchamps was also one of the winners of the annual contest held in Yukon , Canada . The Takhini Hotel Pools in Whitehorse , Yukon , held their International Hair Freezing contest - and found some winners . The site became a popular place for parties - containing a few small cabins , two barns , and a store . Fast forward to present day and Andrew Umbrich and Lauren O'Coffey lease the hot springs to guests who want a unique experience . The venue hosts a number of themed events and discounts throughout the year , including mums go free on Mother 's Day , and the same for dads on Father 's Day .
The Takhini Hotel Pools in Yukon , Whitehorse , Canada held their International Hair Freezing contest . Competitors post photos of their frozen hair to venue 's Facebook page . This year 's winners were Milena Georgeault and her friends .