Hootsuite has acquired Facebook ad manager software to expand its social media management services . Meanwhile the web - based firm is also launching its new ad product , which includes analytics , management and optimisation capabilities . With the new ad tool and AdEspresso , Facebook hopes to expand its services that helps users manage and manage ad campaigns on Facebook and Instagram .
Hootsuite has acquired Facebook ads manager AdEspresso to expand its social media management services. Meanwhile the Vancouver-based firm is also launching its new ad product, which offers analytics, management and optimisation capabilities. With the new ad tool and AdEspresso, Hootsuite hopes to expand its services that help users build and manage ad campaigns on Facebook and Instagram.