Google is launching its iPhone Bluetooth beacons - small boxes that communicate information about a physical location to those nearby it, accessible via a passerby's smartphone or wearable device. Although similar to Apple's proprietary iBeacon, the iPhone has one crucial difference, it is cross-platform compatible, meaning it will work on more than just an Eddystone. Earlier this year, Facebook rolled out a similar line, the imaginatively titled "Facebook Beacon".
Google is launching its Eddystone Bluetooth beacons - small boxes that communicate information about a physical location to those nearby it, accessible via a passerby's smartphone or wearable device. Although similar to Apple's proprietary iBeacon, the Eddystone has one crucial difference, it is cross-platform compatible, meaning it will work on more than just an iPhone. Earlier this year, Facebook rolled out a similar line, the imaginatively titled "Facebook Beacon".