EY, expects that those under 25, with more earning potential and therefore spending potential, will grow by 54% between 2014-2018, contributing to exponential growth in the Indian advertising and marketing sector by 2018. In addition, expected growth in the number of smartphones (66%) and broadband penetration (220m) plus OTT and over the top (digital) music and video platforms across entertainment, news, sport and social media will create new opportunities for advertisers to efficiently reach target audiences, leading to an increase in ad spend.
EY, expects that those under 25, with more earning potential and therefore spending potential, will grow by 54% between 2014-2018, contributing to exponential growth in the Indian advertising and marketing sector by 2018. In addition, expected growth in the number of smartphones (66%) and broadband penetration (220m) plus digital and over the top (OTT) music and video platforms across entertainment, news, sport and social media will create new opportunities for advertisers to efficiently reach target audiences, leading to an increase in ad spend.