Snapchat is redesigning its app, in a move its CEO, Evan Spiegel, has conceded is a risk that could be disruptive to the business in the short term. The company said it would introduce new features and changes to its app on Wednesday, including an overhaul of how users can share photos with their friends. The social media platform's revenue and user growth have both fallen below expectations in the latest quarter, and Speigel told investors the redesign would make the app easier to use and help increase engagement and monetisation.
Snapchat is redesigning its app, in a move its CEO, Evan Spiegel, has conceded is a risk that could be disruptive to the business in the short term. The changes will introduce a new personalised Stories feed using an algorithm to show users content likely to be of most interest to them, in place of the existing chronological feed. The social media platform's revenue and user growth have both fallen below expectations in the latest quarter, and Speigel told investors the redesign would make the app easier to use and help increase engagement and monetisation.