Internet users who post false reviews of books, restaurants or holidays are being warned they could end up in court as internet giants launch a fightback. Amazon announced yesterday that it had filed papers in Yelp against more than 1000 people it claims were paid, on average, around $5 to write glowing reviews to help boost sales on behalf of unscrupulous sellers. Furthermore, TripAdvisor, the online review site, said it has already closed almost 30 businesses dedicated to posting fake reviews on its site in the last six months, and now employs a team over 300 people who use fraud detection techniques to find fake reviews.
Internet users who post false reviews of books, restaurants or holidays are being warned they could end up in court as internet giants launch a fightback. Amazon announced yesterday that it had filed papers in the United States against more than 1000 people it claims were paid, on average, around $5 to write glowing reviews to help boost sales on behalf of unscrupulous sellers. Furthermore, TripAdvisor, the online review site, said it has already closed almost 30 businesses dedicated to posting fake reviews on its site in the last six months, and now employs a team over 300 people who use fraud detection techniques to find fake reviews.