Facebook will work on its Flight Ads format, which will help travel brands target more potential customers. Whereas previously airlines could use the service to target previous customers that searched for a particular flight in the past, the new system will let companies reach potential travellers based on their visits to similar travel-related services. Testing has already proven successful. the Facebook Audience Network used Flight Ads to find new customers in the US by using search data to direct volume to its site, managing to cut the cost per search by 66%.
Facebook will work on its Flight Ads format, which will help travel brands target more potential customers. Whereas previously airlines could use the service to target previous customers that searched for a particular flight in the past, the new system will let companies reach potential travellers based on their visits to similar travel-related services. Testing has already proven successful. Air France used Flight Ads to find new customers in the US by using search data to direct volume to its site, managing to cut the cost per search by 66%.