Many insurers are failing to provide advisors with the right digital tools to help them meet customer expectations according to a report from Accenture. The report, which was released on Tuesday, found that only about half of all health plans offer access to online advice and guidance for their customers. Accenture states, as they are selling personal and sometimes complex products online advice is key to the customer experience; adding there is a gap between what advisors and customers want.
Many insurers are failing to provide advisors with the right digital tools to help them meet customer expectations according to a report from Accenture. A number of life insurers now offer customers the ability to purchase or service life insurance and retirement products through online channels. Accenture states, as they are selling personal and sometimes complex products online advice is key to the customer experience; adding there is a gap between what advisors and customers want.