PARIS—Uber Technologies Inc. is planning an advertising blitz in France, where it is often painted as an American invader, part of a broader strategy to depict its service in a positive light amid regulatory hurdles across Europe. Beginning Wednesday, the California-based car-hailing service plans to blanket bus kiosks and transit hubs in 10 French cities with a series of billboards showing typical French riders and drivers sitting in Uber cars. The ads, which will also appear in national and local print publications, all...
This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. Billboards around the country will show American riders sitting in an Uber, along with a cheery tagline playing up the company’s name. “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.