Companies and organisations that issue their own digital currencies, or tokens, have the opportunity to personalise consumers like never before, giving a boost to the gaming and cryptocurrency industries, according to esports.com. The company said its eSports token, for instance, would allow it to offer specific deals and bespoke products to holders, incentivising demand for the currency and creating a new commercial ecosystem for marketers.
Companies and organisations that issue their own digital currencies, or tokens, have the opportunity to personalise consumers like never before, giving a boost to the gaming and cryptocurrency industries, according to esports.com. The company said its ERT token, for instance, would allow it to offer specific deals and bespoke products to holders, incentivising demand for the currency and creating a new commercial ecosystem for marketers.