Instagram is expanding its advertising model to focus its advertising operations on small businesses and users outside of the US by integrating with Facebook 's sales team . Marne Levine , COO , stated that the platform plans for global expansion and Facebook 's established commercial arm will help Instagram attract small businesses . However , Levine has rumours that Instagram plans to implement a ' Buy ' strategy , unlike Facebook .
Instagram is shifting its business model to focus its advertising operations on small businesses and users outside of the US by integrating with Facebook's sales team. Marne Levine, COO, said that the platform plans for global expansion and Facebook's established commercial arm would help Instagram attract small businesses. However, Levine denied rumours that Instagram plans to implement a 'Buy' button, unlike Facebook.