While BlackBerry’s failure to innovate and capture the growing touchscreen market saw it lose out to Apple in terms of smartphone dominance, the iPhone maker could be risking a similar fate. The company’s premium pricing, which rises with each upgrade alongside incremental feature evolution, could backfire as users choose not to replace handsets. Customers looking for value have increasing options, with competitors such as Huawei offering features unavailable on the iPhone. Reports indicate iPhone growth is falling, and while Apple has more than just smartphones, they accounted for a substantial 59% of company revenue annually.
While BlackBerry’s failure to innovate and capture the growing touchscreen market saw it lose out to Apple in terms of smartphone dominance, the iPhone maker could be risking a similar fate. The company’s premium pricing, which rises with each upgrade alongside incremental feature evolution, could backfire as users choose not to replace handsets. Customers looking for value have increasing options, with competitors such as Huawei offering features unavailable on the iPhone. Reports indicate iPhone growth is falling, and while Apple has more than just smartphones, they accounted for a substantial 59% of company revenue last quarter.