The New York Times plans to continue reducing the number of ad tech vendors it works with after the EU's General Data Protection Regulation (GDPR) came into force. COO Meredith LevienKopit Levien said the publisher took into account the need to cut the number of vendors it uses when making its site GDPR compliant. This was a positive move as the company has many direct relationships with users via subscriptions, she added. The NY Times now expects to make a "bigger, better, higher-quality ad business" by improving its direct relationships with consumers rather than relying on third parties, said Kopit Levien.
The New York Times plans to continue reducing the number of ad tech vendors it works with after the EU's General Data Protection Regulation (GDPR) came into force. COO Meredith Kopit Levien said the publisher took into account the need to cut the number of vendors it uses when making its site GDPR compliant. This was a positive move as the company has many direct relationships with users via subscriptions, she added. The NY Times now expects to make a "bigger, better, higher-quality ad business" by improving its direct relationships with consumers rather than relying on third parties, said Levien.