Facebook will roll out its "paid for by" labelling feature in the US, in a move Paul Ryan said would "raise the bar for all political advertising online". From now, political ads, whether for elections or just contentious issues, must be authorised by Facebook's moderators, and will be archived for seven years. Information, including who paid for the ad, how much it cost and anonymised data about who viewed it, will also be kept on file. Critics have said Facebook hasn't gone far enough to ensure ad sponsors are accurately identified.
Facebook will roll out its "paid for by" labelling feature in the US, in a move Mark Zuckerberg said would "raise the bar for all political advertising online". From now, political ads, whether for elections or just contentious issues, must be authorised by Facebook's moderators, and will be archived for seven years. Information, including who paid for the ad, how much it cost and anonymised data about who viewed it, will also be kept on file. Critics have said Facebook hasn't gone far enough to ensure ad sponsors are accurately identified.