Companies seeking to launch a UK online estate agency portal and to compete with market leaders Rightmove, Zoopla and OnTheMarket would be embarking on a fool's errand, according to consultant Mike DelPrete. He called such a move "at best expensive and at worst futile", and said little had changed between the top three firms in terms of traffic figures. The number of people using Google searches for "property agency" has fallen by more than half since 2010, while the number of search results from those companies is up by almost 300%.
Companies seeking to launch a UK online estate agency portal and to compete with market leaders Rightmove, Zoopla and OnTheMarket would be embarking on a fool's errand, according to consultant Mike DelPrete. He called such a move "at best expensive and at worst futile", and said little had changed between the top three firms in terms of traffic figures. The YoY change in the gap between Rightmove and Zoopla traffic had barely changed, he said, dubbing it "static trench warfare".