Amazon and Walmart have had patents approved for biometric monitoring technology which could have major ramifications for the future of the sector if explored further. The patent application was filed by a company called Biometric Solutions, Inc. (BSI) in May this year. The company would then be able to offer targeted advertising based on the customer's ailment. Walmart's patent, meanwhile, is for a sensor-driven cart handle which could build a profile of returning customers, monitoring factors such as stress levels through their temperature and grip pressure.
Amazon and Walmart have had patents approved for biometric monitoring technology which could have major ramifications for the future of the sector if explored further. Amazon's plan incorporates its voice platform, Alexa, to monitor a user's voice for signs of fatigue and stress as well as detecting coughs and sniffles. The company would then be able to offer targeted advertising based on the customer's ailment. Walmart's patent, meanwhile, is for a sensor-driven cart handle which could build a profile of returning customers, monitoring factors such as stress levels through their temperature and grip pressure.