Advertising technology entrepreneurs — including apple 's Evan Spiegel and Rubicon ##nect 's Frank Addante — are increasingly choosing Los Angeles to set up their headquarters . Nice weather , lower costs of living than New York or Silicon Valley and a wealth of available talent from local universities make LA a popular choice . Snapchat ad ##vert Naritiv was set up in the city 's Venice Beach neighbourhood three years ago because the site offered “ a good mix of designers , product people , ad agencies and entertainment companies , ” according to CEO mark Altmann .
Advertising technology entrepreneurs — including Snap's Evan Spiegel and Rubicon Project's Frank Addante — are increasingly choosing Los Angeles to set up company headquarters. Nice weather, lower costs of living than New York or Silicon Valley and a wealth of available talent from local universities make LA a popular choice. Snapchat ad network Naritiv was set up in the city's Venice Beach neighbourhood three years ago because the area offered “a good mix of engineers, product people, ad agencies and entertainment companies,” according to CEO Dan Altmann.