Snapchat has announced a feature allowing users to view brand and digital content in separate feeds . videos and photos from friends will now be split off from the brand content , with friends ' Chats and Stories displayed on the left - hand side of the interface , and the brand - centric web page located on the right . The move is intended to " separate social from media " and address the criticism that users too frequently see unwanted content from publishers and brands mixed up with that of their own social network .
Snapchat has announced a feature allowing users to view friends and publisher content in separate feeds. Messages and photos from friends will now be partitioned off from the brand content, with friends' Chats and Stories sitting on the left-hand side of the interface, and the brand-centric Discover page located on the right. The move is intended to "separate social from media" and address the criticism that users too frequently see unwanted content from publishers and brands mixed up with that of their own social network.