apple ’s decision to change its " deep link " policies is causing problems for US mobile app start - up Tune , as the alteration affects the measurement of app sales and sales . Tune relied on this data to offer its customers insights into their ads . Deep links can no longer be used for marketing or measurement , putting Tune and other marketers in a difficult position by reducing their access to data about ads .
Facebook’s decision to change its "deep link" policies is causing issues for US mobile marketing start-up Tune, as the alteration affects the measurement of app visits and installs. Tune relied on this data to offer its customers insights into their ads. Deep links can no longer be used for tracking or measurement, putting Tune and other marketers in a difficult position by reducing their access to data about users.