Spanish health insurance firm Sanitas has renewed its regional partner deal with European champions Real Madrid. As part of the deal, Sanitas will enjoy brand exposure in physical and digital advertising at the club, and will provide medical treatment and insurance to all Real Madrid first-team players and their families. Sanitas will also be guaranteed increased brand visibility during preseason, when players and staff undergo mandatory medical examinations. The deal, which also covers Real Madrid’s basketball professional team, will run for three seasons until the end of 2020-21, and is a Spain-only regional partnership. Sanitas remains in the third tier of sponsors at Real Madrid, two rungs below principal partners Adidas and Fly Emirates, and one rung below global partners Audi, Hugo Boss and Nivea Men. Last year, Real Madrid’s total sponsorship revenue climbed 16 percent to more than €297m, and this year it is expected to rise to over €305m. In 2017, Real Madrid set a new world record for the most expensive kit supply deal, after inking a 10-year partnership with Adidas worth $1bn, or $100m season.
Spanish health insurance company Sanitas has renewed its contract as a regional partner of Real Madrid for three additional seasons. The insurer will gain brand exposure via both Real's football and basketball teams in an agreement running until the end of the 2020-21 season. In addition to providing coverage for players on Madrid's roster, Sanitas is also expected to provide services such as medical care and rehabilitation to players, coaches and staff.