15 of Instagram's 500 million global users have bought an item of clothing they saw on the social platform, according to the latest report from the social media giant. The report stated that users interested in high street fashion checked their newsfeed One-third times a day, had 230% more followers than the average user, and post three times as much content, making them the most engaged segment of users. In addition, Friday was identified as the peak day for posts and across Europe, British fashionistas followed the most accounts - 407 on average.
One-third of Instagram's 500 million global users have bought an item of clothing they saw on the social platform, according to the latest report from the social media giant. The report stated that users interested in high street fashion checked their newsfeed 15 times a day, had 230% more followers than the average user, and post three times as much content, making them the most engaged segment of users. In addition, Friday was identified as the peak day for posts and across Europe, British fashionistas followed the most accounts - 407 on average.