If you’re curious to understand what makes Magic Leap’s tech unique, Rolling Stone has among the most in-depth reports, including details from a reporter who has used the product. The problem with experiential tech is that written descriptions don’t do it much justice, and it’s still difficult, at least for me, to gauge exactly how Magic Leap differs from existing ar/mr hardware. Something we do know though is that Magic Leap employs a team of animators, even if it’s not exactly clear what they’ve been working on for the last couple years. Some of the company’s animation team is ex-Moonbot employees, who were picked up last year following the collapse of the Shreveport, Louisiana studio. Skepticism remains around Magic Leap because of the astronomical sums that the company has raised to develop its technology, and the seeming gap between what the company has promised and what they are delivering. Business Insider, for example, suggests that the Magic Leap has the same fundamental limitations as the Microsoft Hololens, which is a limited field of view that doesn’t match a human’s field of view. The venture capital world itself has a sketchy track record when it comes to backing companies that have never launched a product – Juicero and Theranos anyone? – and with Magic Leap having raised nearly $2 billion to date, expectations for the company to deliver something amazing are sky-high. Magic Leap hasn’t released any firm details on pricing or availability, but has stated that a software development kit (SDK) is expected to be made available in early-2018, followed by the launch of the hardware later in the year.
Shreveport-based firm Magic Leap has released details of its augmented reality/mixed reality headset, the Magic Leap One: Creator Edition. Comprising goggles that include digital Lightfield technology, a mini-computer called a Lightpack and a hand-held controller, the device enables users to "actively create with the computer", according to Magic Leap founder Rony Abovitz, with uses including web browsing and gaming. While no price or availability details have been released, the company said a software development kit is set to go on sale early this year, with a product launch scheduled for later in 2018.