The Internet of Things (IoT) is the "new normal", but still ignored by many people because "they're daunted by the technical challenge", suggests GeorgeSam George, Microsoft Partner Director of Azure IoT, in an interview with Business Insider. Microsoft's answer is the "IoT suite", a complete system for connected devices to report back to Microsoft's Azure cloud, which then helps customers sift through the vast amount of data generated and make sense of that data. But according to Sam George, beyond the IoT is a big secondary market for data, citing an example of trackers in cars. These trackers feed information to an insurance company reporting how fast a car is driven and other safety statistics. However, the trackers can also collect other data, such as when individuals are in the car, where they are going, which could be valuable data collection for other companies, thereby capable of generating a "secondary revenue source" for the insurance company. It's the "internet of your things, and the internet of your data", says Sam George.
The Internet of Things (IoT) is the "new normal", but still ignored by many people because "they're daunted by the technical challenge", suggests Sam George, Microsoft Partner Director of Azure IoT, in an interview with Business Insider. Microsoft's answer is the "IoT suite", a complete system for connected devices to report back to Microsoft's Azure cloud, which then helps customers sift through the vast amount of data generated and make sense of that data. But according to George, beyond the IoT is a big secondary market for data, citing an example of trackers in cars. These trackers feed information to an insurance company reporting how fast a car is driven and other safety statistics. However, the trackers can also collect other data, such as when individuals are in the car, where they are going, which could be valuable data collection for other companies, thereby capable of generating a "secondary revenue source" for the insurance company. It's the "internet of your things, and the internet of your data", says George.