Google is promoting advertising on its Maps feature using low-key influencers, in advance of its earnings report for investors. The company has been testing a new way to promote the service, called “Sponsored Placements,” which will be rolled out over several months and could eventually include ads that appear alongside search results. Adverts on Maps are designed for businesses that want increased visibility to users of the search feature, offering the opportunity to add a brand logo to Maps or offer promotions for physical location stores.
Google is promoting advertising on its Maps feature using low-key influencers, in advance of its earnings report for investors. The minor celebrities are promoting locations, shops and businesses with the hashtag #OnGoogleMaps. Adverts on Maps are designed for businesses that want increased visibility to users of the search feature, offering the opportunity to add a brand logo to Maps or offer promotions for physical location stores.