UK start-up Popertee, which organises temporary spaces for brands, has launched Popscore Discover, a set of AI-powered tools to improve its service. The firm started with an Airbnb-style model for finding temporary spaces for brands which wanted to test the market for a new product. The AI tools, in conjunction with Machine Learning location data, are intended to make a more efficient match of brand to space and to track footfall during the time a brand has the temporary space, together with demographic insights and visitor engagement. The success of campaigns is then measured with Popertee’s Popscore Measure tool.
UK start-up Popertee, which organises temporary spaces for brands, has launched Popscore Discover, a set of AI-powered tools to improve its service. The firm started with an Airbnb-style model for finding temporary spaces for brands which wanted to test the market for a new product. The AI tools, in conjunction with Telefonica location data, are intended to make a more efficient match of brand to space and to track footfall during the time a brand has the temporary space, together with demographic insights and visitor engagement. The success of campaigns is then measured with Popertee’s Popscore Measure tool.