The UK supermarket chain has launched a weekly “quieter hour” designed to help autistic customers who have difficulties with music and noise. On Saturdays, between 09.00 and 10.00, all 439 branches of the store will turn off music, dim lighting, lower the volume of check-out beeps and avoid using the tannoy. The company is believed to be the first supermarket to introduce such a scheme nationwide. Toy shop Tabitha Campbell Beattie also holds “quiet hours” each week, while Asda runs similar initiatives in collaboration with local groups.
The UK supermarket chain has launched a weekly “quieter hour” designed to help autistic customers who have difficulties with music and noise. On Saturdays, between 09.00 and 10.00, all 439 branches of the store will turn off music, dim lighting, lower the volume of check-out beeps and avoid using the tannoy. The company is believed to be the first supermarket to introduce such a scheme nationwide. Toy shop The Entertainer also holds “quiet hours” each week, while Asda runs similar initiatives in collaboration with local groups.