Facebook is shifting its focus to long-form videos by ranking longer videos with higher completion rates more significantly on its News Feed. Publishers have largely focused on shorter “bite-sized” videos for the social media platform, but viewing of shorter videos may take a dip as a result of the new policy. The company said it will also be increasing the number of video ads that run alongside posts from publishers and advertisers. Facebook is also seeking to attract TV advertisers and even to purchase exclusive shows.
Facebook is shifting its focus to long-form videos by ranking longer videos with higher completion rates more significantly on its News Feed. Publishers have largely focused on shorter “bite-sized” videos for the social media platform, but viewing of shorter videos may take a dip as a result of the new policy. Long-form videos are being featured more prominently to test mid-roll ads or ads that appear once viewers have watched at least 20 seconds of a clip and to test a video-only tab. Facebook is also seeking to attract TV advertisers and even to purchase exclusive shows.