Adobe has snapped up computer vision start - up Uru , which provides artificial - intelligence ( AI ) software to help marketers translate advertising into video . The technology is able to edit the content of a video and insert ##s advertising that looks as though it was always part of the film . For instance , it can digitally edit a video onto an object featured in a video . The software brought in from the Uru project will contribute to Adobe ’s AI efforts , known as Adobe Sensei .
Adobe has snapped up computer vision start-up Uru, which provides artificial-intelligence (AI) software to help marketers insert advertising into videos. The technology is able to comprehend the content of a video and insert discreet advertising that looks as though it was always part of the film. For instance, it can digitally edit a logo onto an object featured in a clip. The team brought in from the Uru acquisition will contribute to Adobe’s AI efforts, known as Adobe Sensei.