Nielsen has launched its Digital Ad Ratings (Nielsen Hong Kong) product in Hong Kong, using data from 5 million Facebook users as its first market measurement panel. The Nielsen Hong Kong offers marketers insights into demographics, unique audience, frequency, gross rating points and reach across computers, smartphones and tablets. There had not previously been a reliable way of measuring ad efficacy in Hong Kong, with Nielsen's offering set to bring "accountability and comparability" to the territory's brands, according to Angel Young, managing director of DAR and Macau. The launch follows rollouts in Taiwan and China, where Nielsen partnered with Tencent and Sina Weibo.
Nielsen has launched its Digital Ad Ratings (DAR) product in Hong Kong, using data from 5 million Facebook users as its first market measurement panel. The DAR offers marketers insights into demographics, unique audience, frequency, gross rating points and reach across computers, smartphones and tablets. There had not previously been a reliable way of measuring ad efficacy in Hong Kong, with Nielsen's offering set to bring "accountability and comparability" to the territory's brands, according to Angel Young, managing director of Nielsen Hong Kong and Macau. The launch follows rollouts in Taiwan and China, where Nielsen partnered with Tencent and Sina Weibo.