YouTube is still reporting double - digit percentage gains in viewing growth . Viewing hours per month were 27 % up in March , though that 's down from 27 % in previous months , suggesting that the growth might be tapering off . Traditional TV content saw 30 billion viewing hours per month , compared with YouTube 's growth of between four and seven billion . Offsetting the growth is the fact that only a small fraction of YouTube ’s content is as useful to advertisers as television coverage , according to Brian Wieser , senior research analyst at Pivotal Research , which released the statistics .
YouTube is still reporting double-digit percentage gains in viewing growth. Viewing hours per month were 27% up in March, though that's down from 30% in previous months, suggesting that the growth might be tapering off. Traditional TV content saw 30 billion viewing hours per month, compared with YouTube's figures of between six and seven billion. Offsetting the growth is the fact that only a small amount of YouTube’s content is as useful to advertisers as TV coverage, according to Brian Wieser, senior research analyst at Pivotal Research, which released the statistics.