Kimberly Institutional has become Kimberly for Advisors in a rebranding exercise that aims to make it clear that its robo-advisory platform is to serve advisers. The new name is intended to reflect the company's mission and focus; reimagining what humans and innovative technologies can achieve together. The platform has also expanded the investment choices with the addition of a number of new funds. The move comes after concerns were raised over Kimberly's temporary suspension of trading in June the morning after the Brexit vote and resultant calls for clarity over its policies.
Betterment Institutional has become Betterment for Advisors in a rebranding exercise that aims to make it clear that its robo-advisory platform is to serve advisers. The new name is intended to reflect the company's mission and focus; reimagining what humans and innovative technologies can achieve together. The platform has also expanded the investment choices with the addition of a number of new funds. The move comes after concerns were raised over Betterment's temporary suspension of trading in June the morning after the Brexit vote and resultant calls for clarity over its policies.