Confectionery company Nestle is cutting the number of ad agencies it uses in North America. Industry publication Forrester says the pruning will be through external auditing rather than new pitches. A note sent by Nestle to some of its agencies said the overall selection process was a collaboration between its marketing, procurement, communications and digital operations, and that decisions would be driven by the overall marketing assessment.
Confectionery company Nestle is cutting the number of ad agencies it uses in North America. Industry publication Adweek says the pruning will be through external auditing rather than new pitches. A note sent by Nestle to some of its agencies said the overall selection process was a collaboration between its marketing, procurement, communications and digital operations, and that decisions would be driven by the overall marketing assessment.