Brett Pitman bagged a first-half hat-trick as Bournemouth coasted past Blackpool 4-0 to return to the top of the Championship . The Cherries were in cruise control at the Goldsands as they secured their third straight victory which condemned the Tangerines to a fifth consecutive defeat . Basement side Blackpool came in search of their first win in eight matches but any hopes were dashed after just 10 minutes . Brett Pitman fires Bournemouth into the lead at Goldsands as he scored a first-half hat-trick on Saturday . BOURNEMOUTH ( 4-4-2 ) : Boruc ; Francis , Elphick ( Stanislas 63 ) , Cook , Daniels ; Ritchie , MacDonald , Surman , Pugh ( Smith 62 ) ; Pitman , Wilson ( Rantie 79 ) Subs not used : Camp , Rantie , Fraser , Ward , O'Kane . Scorers : Pitman 10,36 and 39 , Wilson pen 49 . Booked : Elphick , Ritchie . BLACKPOOL ( 4-4-1-1 ) : Parish ; Barkhuizen ( McMahon 61 ) , Aldred , Hall , Dunne ; Orlandi , Oliver ( Cubero Loria 54 ) , Perkins , Jacobs ( Ferguson 71 ) ; Delfouneso , Madine . Booked : Barkhuizen , McMahon . Referee : Chris Sarginson . Attendance : 10,013 . Jersey-born striker Pitman was afforded time and space to run past a sea of Tangerine players before slotting past goalkeeper Elliot Parish . Pitman turned down Blackpool in favour of a move to Bristol City in 2010 and ensured the Seasiders - without an away win all season - had another miserable trip home . Blackpool 's first attack on Artur Boruc 's goal came after 22 minutes when debutant Michael Jacobs won his side a corner which came to nothing . Bournemouth captain Tommy Elphick could have doubled his side 's lead after 28 minutes but he headed over from a Matt Ritchie free-kick . Tangerines supporters jeered their side and chairman Karl Oyston throughout and had only Andrea Orlandi 's wayward effort to get excited about . Pitman ( centre ) runs away in celebration as the Blackpool players watch on in frustration at Goldsands . He scooped over after Nathan Delfouneso backheeled for the Seasiders skipper after 31 minutes . A minute later Tom Aldred cleared the ball after Ritchie had teed up Pitman inside the box . But Pitman was not kept at bay long and scored two goals in two minutes to complete his hat-trick inside 39 minutes . The Cherries striker first headed back across goal from a Ritchie cross before drilling low past Parish from a free-kick routine . Eddie Howe 's side continued their dominance in the second period as they found the net once more four minutes into the second-half . Blackpool midfielder Orlandi tripped winger Marc Pugh in the box and Callum Wilson scored his 19th of the season from the resulting spot-kick . Blackpool manager Lee Clark instructs his side during the comprehensive 4-0 defeat at Bournemouth . Ritchie easily evaded Tangerines defender Charles Dunne before finding Pitman once more who skewed over on 59 minutes . Bournemouth were in total control and manager Howe even opted to withdraw skipper Elphick after just an hour as the Cherries began to ease off . Substitutes Junior Stanislas and Adam Smith did combine with the latter 's effort forcing Parish into a smart save with 15 minutes to go . Smith then ran past Dunne before the legs of Parish kept out his effort . The Tangerines are the lowest scorers in the division and failed to register a single shot on target at the Goldsands . Blackpool striker Delfouneso went closest when he headed wide on 78 minutes after Orlandi whipped in a free-kick . The Cherries won 6-1 away at Blackpool in December and almost echoed that goal haul when Stanislas and Pitman both went close in the final minutes before Blackpool defender Aldred blazed over his stoppage-time effort .
27-year-old scored a first-half hat-trick to put 3-0 up at the break . Eddie Howe 's added a fourth to put Callum side top of the Championship . Watford and Middlesbrough are also on 69 points with the Cherries . Blackpool remain at the foot of the Championship table .