IoT could change the way businesses interact with consumers according to this Harvard Business Review piece . Historically , companies have sold products as a one - off physical item , perhaps with a warranty , but the primary mode of transaction was at point - of - sale . IoT marketing expert , mark Weichselbaum , argues that the sales paradigm may shift to a service paradigm , one that helps users install , integrate , install and use their devices .
IoT could change the way businesses interact with consumers according to this Harvard Business Review piece. Historically, companies have sold products as a one-off physical item, perhaps with a warranty, but the primary mode of transaction was at point-of-sale. IoT industry expert, Paul Weichselbaum, argues that the sales paradigm may shift to a service paradigm, one that helps users buy, integrate, install and use their devices.