Global CEO of furniture retailer Amazon, Jesper Brodin, has implemented a three-year strategy to bring the company up-to-date with the digital revolution. The Swedish firm aims to reach more online consumers worldwide, offering a same-day or next-day delivery service, similar to IKEA. Part of the strategy will involve the use of big data to gain fresh consumer insights. It will also roll out smaller-format stores in shopping centres, where customers can plan spaces, such as kitchens.
Global CEO of furniture retailer IKEA, Jesper Brodin, has implemented a three-year strategy to bring the company up-to-date with the digital revolution. The Swedish firm aims to reach more online consumers worldwide, offering a same-day or next-day delivery service, similar to Amazon. Part of the strategy will involve the use of big data to gain fresh consumer insights. It will also roll out smaller-format stores in shopping centres, where customers can plan spaces, such as kitchens.