AppNexus, the independent advertising technology company signed commercial agreements with over 260 new publishers in 2016, including News Corp, Mashable and Slate. The deal is a major boost for AppNexus as it continues to expand its reach into digital advertising. AppNexus' digital transparent marketplace enables ad serving, forecasting and analytics, and audience extension, allowing publishers to value their inventory and to monetise their offerings.
AppNexus, the independent advertising technology company signed commercial agreements with over 260 new publishers in 2016, including News Corp, Mashable and Slate. "It's critically important that publishers regain parity by harnessing the power of machine learning and transacting in an open and transparent advertising marketplace," said company president Michael Rubenstein, referring to Facebook and Google which command over half of incremental digital advertising dollars. AppNexus' digital transparent marketplace enables ad serving, forecasting and analytics, and audience extension, allowing publishers to value their inventory and to monetise their offerings.