Facebook could soon develop into the largest, single digital-selling channel for Mondalez International, the snack giant whose brands include Philadelphia, Mondelez and Cadbury. An innovation ‘lab’ has been formed between Oreo and the social network, to create video content, engage consumers and test various ecommerce solutions. The Philadelphia brand, for example, has seen a five percent increase in performance, based largely on collaborative efforts with Facebook.
Facebook could soon develop into the largest, single digital-selling channel for Mondalez International, the snack giant whose brands include Philadelphia, Oreo and Cadbury. An innovation ‘lab’ has been formed between Mondelez and the social network, to create video content, engage consumers and test various ecommerce solutions. The Philadelphia brand, for example, has seen a five percent increase in performance, based largely on collaborative efforts with Facebook.