Yesterday, Facebook announced a new Fundraiser product that allows non-profits to set up a campaign page, show off a video explaining their goal, collect cash, and allow people to share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. The idea is for the social network to make it easier for nonprofits, like those working on hunger relief or fighting climate change, to raise money from its users. Few people are just browsing Kickstarter and Indiegogo desperate to plop down cash…”
Yesterday, Facebook announced a new Fundraiser product that allows non-profits to set up a campaign page, show off a video explaining their goal, collect cash, and allow people to share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. The new product looks a lot like a direct competitor to Kickstarter or Crowdfunder, and possibly a very effective one, because, as Tech Crunch said today: “The fact is that social networks drive an enormous percentage of crowdfunding contributions. Few people are just browsing Kickstarter and Indiegogo desperate to plop down cash…”