Some ad companies are returning to media agencies and ad tech vendors after trying unsuccessfully to take the brand in - house . financial difficulties , with some potential investors turned off by the idea of working for a single company , were blamed as the main reason . Some brands , however , have hired third - party advisers to help show how the company spent the brand ’s investment although agencies said they could be able to tell marketers what happened to their brands . Brands were also keen to automate more marketing but still needed a source of marketing data from agencies .
Some ad companies are returning to media agencies and ad tech vendors after trying unsuccessfully to take the work in-house. Recruitment difficulties, with some potential hires turned off by the idea of working for a single company, were blamed as the main reason. Some brands, however, have hired third-party advisers to help show how the agencies spent the brand’s investment although agencies said they could be trusted to show marketers what happened to their money. Brands were also keen to automate more marketing but still needed a source of market data from agencies.