Music app, Shazam, is hoping to boost its advertising business through the launch of new social features that let people "follow" musicians. The company has been testing a feature called "Shazam" for several months in which users can follow artists on Facebook and Twitter. The company is hoping the deal will boost its ad revenue.
Music app, Shazam, is hoping to boost its advertising business through the launch of new social features that let people "follow" musicians. Several big names have signed up to launch profiles on the mobile app, and the company is automatically signing up users who have Shazamed artists on the app to follow those musicians and see what they are listening to. The company is hoping the deal will boost its ad revenue.