Brands seeking to engage and retain customers are increasingly turning away from traditional rewards schemes and using recognition loyalty instead. It combines rewards for customers who promote the brand outside the buying circle with unique, exclusive experiences aligned with their interests. The company has been working on a new way of rewarding consumers that is more akin to what it does in its stores.
Brands seeking to engage and retain customers are increasingly turning away from traditional rewards schemes and using recognition loyalty instead. It combines rewards for customers who promote the brand outside the buying circle with unique, exclusive experiences aligned with their interests. Retailers who incorporate "daily life" data, such as that from wearables, into their omnichannel loyalty can also increase customer touchpoints, enabling them to enhance the personalisation of programmes.