Facebook is looking for a CMO to guide its brand reputation. A job post on LinkedIn stated that candidates would need at least 15 years’ experience at a consumer or technology company. The company also said it was seeking someone with “strong marketing and social media skills.” Facebook's Impression score, which measures the positive and negative view of a brand, fell from +18 to -19 after the Cambridge Analytica scandal, according to YouGov BrandIndex.
Facebook is looking for a CMO to guide its brand reputation. A job post on LinkedIn stated that candidates would need at least 15 years’ experience at a consumer or technology company. The role has been vacant since Gary Briggs departed at the start of the year amid scandals including Cambridge Analytica, fake news and Russian election interference, coupled with concern over the effectiveness of Facebook ads after a series of errors. Facebook's Impression score, which measures the positive and negative view of a brand, fell from +18 to -19 after the Cambridge Analytica scandal, according to YouGov BrandIndex.