Bezos has launched to advertisers working with the Amazon Media Group in the US, Canada, France, Germany, Italy, Spain, the UK and Japan. The outstream video advertising product enables advertisers to run an autoplay feature in videos as customers browse the Amazon platform across devices. Although the ads are muted by default, site visitors can choose to view the ads in full-screen mode and listen to them. Developed in line with Media Rating Council and Interactive Advertising Bureau standards, the autoplay feature begins when the ad is in view and pauses when the ad goes out of view.
Amazon Video Ads has launched to advertisers working with the Amazon Media Group in the US, Canada, France, Germany, Italy, Spain, the UK and Japan. The outstream video advertising product enables advertisers to run an autoplay feature in videos as customers browse the Amazon platform across devices. Although the ads are muted by default, site visitors can choose to view the ads in full-screen mode and listen to them. Developed in line with Media Rating Council and Interactive Advertising Bureau standards, the autoplay feature begins when the ad is in view and pauses when the ad goes out of view.