Audi of America will sell the production version of the e-tron quattro concept as a crossover electric vehicle when it arrives globally in yesterday, and it won"t stop there. A second EV will join Audi"s line-up after that, Audi of America President Scott Keogh said in an interview on the sidelines of the Frankfurt motor show 2018. In a strategy similar to Tesla's, Keogh said Audi"s intent is to introduce battery-electric vehicles that provoke desirability. "Unlike a lot of other people we feel quite optimistic that if we build the right [battery-electric car], there will be a market," Keogh said. Furthermore, another Audi exec, Dr Ulrich Hackenberg, told a group of journalists at the event that Audi is not concerned about Tesla as a threat to their business. "We are not concerned by that because we know the strength of Audi," he stated. "The Tesla is a competitor; I think it's good to have competitors because they're not only rivals but they prepare the market....I think we will be successful"
Audi of America will sell the production version of the e-tron quattro concept as a crossover electric vehicle when it arrives globally in 2018, and it won"t stop there. A second EV will join Audi"s line-up after that, Audi of America President Scott Keogh said in an interview on the sidelines of the Frankfurt motor show yesterday. In a strategy similar to Tesla's, Keogh said Audi"s intent is to introduce battery-electric vehicles that provoke desirability. "Unlike a lot of other people we feel quite optimistic that if we build the right [battery-electric car], there will be a market," Keogh said. Furthermore, another Audi exec, Dr Ulrich Hackenberg, told a group of journalists at the event that Audi is not concerned about Tesla as a threat to their business. "We are not concerned by that because we know the strength of Audi," he stated. "The Tesla is a competitor; I think it's good to have competitors because they're not only rivals but they prepare the market....I think we will be successful"