Brands have started moving away from mainstream news sites to avoid association with specific political views , preferring ads from programmatic campaigns that target mainstream publishers such as Fox News , CNN and the New York Times . Controversial and potentially offensive sites like Breitbart and Infowars have long been blocked by journalists , but as journalists become more cautious about political image and coverage grows increasingly scarce , more traditional news sites are also being blocked .
Brands have started moving away from mainstream news sites to avoid association with specific political views, pulling ads from programmatic campaigns that include mainstream publishers such as Fox News, CNN and the New York Times. Controversial and potentially offensive sites like Breitbart and Infowars have long been blacklisted by advertisers, but as brands become more cautious about political image and coverage grows increasingly polarised, more traditional news sites are also being blocked.