Hearsay Social has launched its social business maturity model , a platform for financial advisors that aims to help them to develop their social media strategies . Hearsay Social 's Abhay Rajaram , said that a new generation of clients , which has grown up with social media , expects a personalised level of service to be achieved through email and social media , and reports indicate a strong correlation between the growth of an advisor 's portfolio and his or her use of social media .
Hearsay Social has launched its social business maturity model, a program for financial advisors that aims to help them to improve their social media strategies. Hearsay Social's Abhay Rajaram, said that a new generation of clients, which has grown up with social media, expects a personalised level of service to be delivered through technology and social media, and reports indicate a strong correlation between the growth of an advisor's business and his or her use of social media.