mobile ads allow brands to pay for mobile app install campaigns through optimized action bidding and pay per install bidding . ad Rao , a product manager on mobile revenue testing , reported that during Twitter"s beta testing , advertisers wound up lowering their costs across their mobile install campaigns .
Twitter will allow brands to pay for mobile app install campaigns through optimized action bidding and cost per install bidding. Deepak Rao, a product manager on Twitter"s revenue team, said that during Twitter"s beta testing, advertisers wound up lowering their costs across their app install campaigns.