Due to issues surrounding privacy , advertisers are facing pressure to defend their perception of target consumers . Since companies have started using story - staking , which helps consumers reach people when they are most likely to benefit form the message , concern has been raised amongst the public as to whether this is " spying " . Despite technology has developed so rapidly in the past , it is still important a human eye is cast over any information produced by systems before it is targeted towards a consumer .
Due to issues surrounding privacy, advertisers are facing pressure to defend their methods of target marketing. Since companies have started using story-staking, which sees companies reach people when they are most likely to benefit form the message, concern has been raised amongst the public as to whether this is "spying". Despite technology having developed so rapidly in the industry, it is still important a human eye is cast over any communication produced by systems before it is targeted towards a consumer.