India’s OYO Home has bought data science company Danamica to use the Danish firm’s machine learning (ML) and business intelligence offerings for hotel pricing. OYO said the deal would allow for more accurate pricing, with increased efficiency for property owners and more value for guests. The Danamica acquisition, for undisclosed terms, came shortly after OYO revealed it is spending €300m ($328m) developing its European holiday home business. It operates the OYO Hotels & Homes, Belvilla and DanCenter brands.
India’s OYO Hotels & Homes has bought data science company Danamica to use the Danish firm’s machine learning (ML) and business intelligence offerings for hotel pricing. OYO said the deal would allow for more accurate pricing, with increased efficiency for property owners and more value for guests. The Danamica acquisition, for undisclosed terms, came shortly after OYO revealed it is spending €300m ($328m) developing its European holiday home business. It operates the OYO Home, Belvilla and DanCenter brands.