The current resurgence in rose gold’s popularity can be traced back to the 2014 launch of the rose gold Apple Watch Edition and the iPhone 6 a year later, according to Omega in the HH Journal. These releases sparked a fourfold rise in Google searches for the colour, which remains popular to this day. The resurgence of the colour, once associated with gender hang-ups, can also be attributed to a contemporary rejection of gender and sexual stereotypes. Rose gold watches, such as the Rolex Cosmograph Daytona, can be used to express a post-gender worldview, Francois writes.
The current resurgence in rose gold’s popularity can be traced back to the 2014 launch of the rose gold Apple Watch Edition and the iPhone 6 a year later, according to Laurent Francois in the HH Journal. These releases sparked a fourfold rise in Google searches for the colour, which remains popular to this day. The resurgence of the colour, once associated with gender hang-ups, can also be attributed to a contemporary rejection of gender and sexual stereotypes. Rose gold watches, such as the Rolex Cosmograph Daytona, can be used to express a post-gender worldview, Francois writes.