Viewability has been a growing concern for marketers recently , gaining more attention than competitors . Marketers have become so engrossed in viewable outcomes that they have forgotten to focus on other metrics such as engagement , which can be used to assess campaign effectiveness . Forward - thinking marketers are starting to develop models that string ##ently together with other key performance indicators ( indicators ) to produce a more effective qualitative score .
Viewability has been a growing concern for marketers recently, gaining more attention than measurement. Marketers have become so engrossed in viewable impressions that they have forgotten to focus on other metrics such as engagement, which can be used to assess campaign success. Forward-thinking marketers are starting to use models that string viewability together with other key performance indicators (KPIs) to deliver a more effective qualitative score.