Published: 5:07pm, 21 Sep, 2016 Updated: 2:54pm, 20 Jul, 2018
Alibaba will overtake Baidu in China ’s digital advertising market this year despite tighter internet advertising regulations curtailing overall revenues , according to a new report by eMarketer . Partly due to its “ robust ” growth in mobile advertising , estimates currently suggest that Alibaba will take 28.9 % of the country ’s digital advertising revenue . Baidu , however , will take 21.3 % of the revenue , its reputation having been damaged after a student died from an experimental radiation therapy advertised on the internet .