Facebook is pushing its "see first" option for brands which have seen their organic traffic on the social media site drop following the algorithm tweak which deprioritised public content. However, the tool, which requires users to opt-in to see ads from preferred brands, hasn't met with much enthusiasm from some smaller businesses. "It's isn't a particularly helpful gesture”, said Leila Fataar, operations director at independent media agency December 19.
Facebook is pushing its "see first" option for brands which have seen their organic traffic on the social media site drop following the algorithm tweak which deprioritised public content. However, the tool, which requires users to opt-in to see ads from preferred brands, hasn't met with much enthusiasm from some smaller businesses. "It's isn't a particularly helpful gesture”, said Sam Griffith, operations director at independent media agency December 19.