Marketing agency Dentsu Aegis Network ( DAN ) has said its 2018 annual ad spend will grow 2.9 % , or £ 21.9bn ( $ 30.2bn ) , half the 5.9 % originally forecast , citing pressure on household spending brought about by Brexit , according to a report . Although the study saw adspend across markets internationally , DAN analyst mark Buhlmann , said the sector was in " transformation , but not recession " , and hoped " disruptive innovation , from mobile , voice networks and new ad tech companies " would provide new sources of growth in the coming 12 months .
Marketing agency Dentsu Aegis Network (DAN) has said its 2018 UK ad spend will grow 2.9%, or £21.9bn ($30.2bn), half the 5.9% originally forecast, citing pressure on household spending brought about by Brexit, according to a report. Although the study downgrades adspend across markets internationally, DAN CEO Jerry Buhlmann, said the sector was in "transformation, but not recession", and added "disruptive innovation, from mobile, voice activation and new ad tech players" would provide new sources of growth in the coming 12 months.