By entering the world of TikTok, one of the applications with the most downloads in the main stores and with around 500 thousand users in Portugal, Benfica is aimed at a younger audience and continues to position itself in new international markets. TikTok is represented in many countries of all continents and bets heavily on sports, where it has numerous partners. In addition to Benfica, are in the TikTok application clubs like Liverpool, Bayern Munich, Roma, Inter Milan, Borussia Dortmund, PSG, Barcelona and the clubs from Madrid: Real and Atletico; there are also sports organizations on this platform: La Liga, NBA, and MLB. The user must create an account in the TikTok application with his/her data; You can follow personal and/or professional accounts and be followed back; The application works only in the mobile version; It consists of sharing short and dynamic videos, always vertically, with lots of music. Text: Marco Rebelo
SL Benfica is targeting young fans as it becomes the first Portuguese club to launch on the short-video mobile app TikTok. Benfica joins FC Barcelona, Atletico Madrid, Bayern Munich, Borussia Dortmund, Inter Milan, Liverpool FC, Paris Saint-Germain, Real Madrid and AS Roma on the platform. TikTok has approximately 500,000 users in Portugal.