Digital ad spend in Asia-Pacific (APAC) will rise 18.2% to $59.7bn in 2016 compared with growth of 9.6% to $59.5bn in North America, according to a report from Strategy Analytics. China will outstrip its neighbours with a 25.1% gain to $22.4bn. The gap between APAC and North America will reach 33% in five years, it predicts. “While the US is still the largest market for digital advertising, Asia Pacific has become increasingly important as an emerging market,” said David Cohen, chief executive officer at Strategy
Digital ad spend in Asia-Pacific (APAC) will rise 18.2% to $59.7bn in 2016 compared with growth of 9.6% to $59.5bn in North America, according to a report from Strategy Analytics. China will outstrip its neighbours with a 25.1% gain to $22.4bn. The gap between APAC and North America will reach 33% in five years, it predicts. However, spend per capita in APAC is $15, compared to $165 in North America and $95 in Western Europe.