Rubicon Project and OpenX are among six ad agencies that have struck a mutual agreement to make programmatic buying fairer and more transparent . Pubmatic , SpotX , Sovrn , Telaria and OpenX also signed the open letter that committed the exchanges to offering transparent marketplace solutions for advertisers and publishers , including clear pricing rules , standardised formats , total quality assurance and a fully auditable supply chain . They will also seek to create a compliance and compliance certification , in partnership with the Trustworthy Accountability Group .
Rubicon Project and OpenX are among six ad exchanges that have struck a mutual agreement to make programmatic buying fairer and more transparent. Pubmatic, SpotX, Sovrn, Telaria and OpenX also signed the open letter that committed the exchanges to offering transparent marketplace principles for advertisers and publishers, including clear auction rules, standardised formats, total quality assurance and a fully auditable supply chain. They will also seek to create a compliance and accountability certification, in partnership with the Trustworthy Accountability Group.