Google and Facebook will possess 70% of all the ad spend for display advertising in the UK by 2020, according to a report from OC & C Strategy Consultants. The two businesses already represent around 75% of the £18.4bn ($22.9bn) display ad market in the US, as well as 53% of the £4bn spent in the UK. The report also predicts Facebook and Google will grow 24% each year until 2020, accounting for 71% of the £4.1bn total ad market in the UK. “Display is becoming increasingly important because it has become more efficient than other forms of advertising,” said David Jones, chief executive of OC&C.
Google and Facebook will possess 70% of all the ad spend for display advertising in the UK by 2020, according to a report from OC & C Strategy Consultants. The two businesses already represent around 75% of the £18.4bn ($22.9bn) display ad market in the US, as well as 53% of the £4bn spent in the UK. The report also predicts Facebook and Google will grow 24% each year until 2020, accounting for 71% of the £4.1bn total ad market in the UK. The consultancy firm warns that with the predicted growth, Facebook and Google will leave little room for rivals.