Amazon is trialling an ad network for TV apps within its Fire TV system with a view to partnering with the biggest TV networks. A pilot programme will see Amazon partner with video apps such as Crackle, Tubi and Pluto to sell ad space using Amazon's data sets, according to unnamed sources. The move would be aimed at boosting advertising revenue from online video, which has been hit by competition from Netflix, YouTube and other streaming services. A complete built-out and ad-supported Fire TV could have an "enormous disruptive impact" on TV and video ads, said Simulmedia CEO Dave Morgan.
Amazon is trialling an ad network for TV apps within its Fire TV system with a view to partnering with the biggest TV networks. A pilot programme will see Amazon partner with video apps such as Crackle, Tubi and Pluto to sell ad space using Amazon's data sets, according to unnamed sources. Amazon wants companies like Fox, NBCUniversal and Hulu to participate in the pilot but TV networks rarely allow third parties to sell their ad inventory. A complete built-out and ad-supported Fire TV could have an "enormous disruptive impact" on TV and video ads, said Simulmedia CEO Dave Morgan.