According to a study by Enders Analysis , advertising could account for about half of data usage for users viewing articles on smartphones . The survey looked at six popular websites , with and without an ad - blocker , and found that between 18 % and 79 % of the data downloaded was from ads . In addition , between 6 % and 8 % of the downloaded data was from ads . Mobile data usage became more important to the ad - blocking debate when mobile operator Three decided to work with Shine to implement ad - blocking at a network level .
According to a study by Enders Analysis, advertising could account for about half of data usage for users viewing articles on smartphones. The study looked at six popular publishers, with and without an ad-blocker, and found that between 18% and 79% of the data downloaded was from ads. In addition, between 6% and 68% of the downloaded data was from Javascript. Mobile data usage became more important to the ad-blocking debate when mobile operator Three decided to work with Shine to implement ad-blocking at a network level.