Mobile advertising claimed 47% of digital revenue in H1 2016, surpassing desktop search for the first time, according to IAB/PwC’s Internet Advertising Report. While non-digital ad formats slipped 19% to $54.3bn during H1 2016, its digital counterpart rose 1% YoY. The report said the spending gap between digital ads and TV narrowed to $7.3bn, with digital expected to overtake TV in 2017, and digital video rose by 178% YoY, reaching $1.6bn. A recent IAB survey said two thirds of US ad agencies plan on increasing digital spending, with revenue estimated to hit $100bn by 2021.
Mobile advertising claimed 47% of digital revenue in H1 2016, surpassing desktop search for the first time, according to IAB/PwC’s Internet Advertising Report. While non-digital ad formats slipped 1% to $54.3bn during H1 2016, its digital counterpart rose 19% YoY. The report said the spending gap between digital ads and TV narrowed to $7.3bn, with digital expected to overtake TV in 2017, and digital video rose by 178% YoY, reaching $1.6bn. A recent IAB survey said two thirds of US ad agencies plan on increasing digital spending, with revenue estimated to hit $100bn by 2021.