Digital measurement company DoubleVerify is to sell a majority stake of £$256mm (200) to private equity fund Providence Equity Partners. DoubleVerify will appoint former Starcom Mediavest CEO Laura Desmond as lead board member as part of the deal. Providence's involvement will assist DoubleVerify in launching "new services that define the future of digital advertising engagement", said Wayne Gattinella, CEO and president of DoubleVerify.
Digital measurement company DoubleVerify is to sell a majority stake of £200m ($256m) to private equity fund Providence Equity Partners. DoubleVerify will appoint former Starcom Mediavest CEO Laura Desmond as lead board member as part of the deal. Providence's involvement will assist DoubleVerify in launching "new services that define the future of digital advertising engagement", said Wayne Gattinella, CEO and president of DoubleVerify.