Facebook is reportedly working on a standalone shopping app that will enable users to browse goods from merchants they follow , and purchase within the app . An existing eCommerce function on the social media platform allows users to tag posts with individual products and link followers to external sites . According to The Verge , the more direct new app is not yet scheduled for release , has no launch date and could be known as IG Shopping . There are currently three million business accounts operating on Instagram , with two million already advertising on the Facebook - owned platform
Instagram is reportedly working on a standalone shopping app that will enable users to browse goods from merchants they follow, and purchase within the app. An existing eCommerce function on the social media platform allows companies to tag posts with individual products and link followers to external sites. According to The Verge, the more direct new app is not yet confirmed for release, has no launch date and could be known as IG Shopping. There are currently 25 million business accounts operating on Instagram, with two million already advertising on the Facebook-owned platform