Facebook and Google has led the formation of cross-industry working group the Global Alliance for Responsible Media. the group aims to improve digital safety for consumers and marketers by identifying actions, processes or protocols to halt the spread of toxic or misleading online content. Its members include advertisers such as Diageo, Unilever and Mars, as well as technology giants The World Federation of Advertisers, and it will have support from the Interactive Advertising Bureau and the American Association of Advertising Agencies, among others.
The World Federation of Advertisers has led the formation of cross-industry working group the Global Alliance for Responsible Media. the group aims to improve digital safety for consumers and marketers by identifying actions, processes or protocols to halt the spread of toxic or misleading online content. Its members include advertisers such as Diageo, Unilever and Mars, as well as technology giants Facebook and Google, and it will have support from the Interactive Advertising Bureau and the American Association of Advertising Agencies, among others.