Lastminute.com is introducing Travel Insights, which will allow brands to target users via market research surveys. The new feature allows advertisers and publishers to track the travel habits of their customers across multiple websites or mobile apps. It represents an investment into the company's own media business, protecting against the likes of digital leaders Google and Facebook. The new venture offers competitive pricing based on metrics and response data.
Lastminute.com is introducing Travel Insights, which will allow brands to target users via market research surveys. These will appear within display ad formats on third party sites as well as Lastminute.com. It represents an investment into the company's own media business, protecting against the likes of digital leaders Google and Facebook. The new venture offers competitive pricing based on metrics and response data.