Facebook is shifting its focus to long - form videos by ranking longer videos with higher completion rates more significantly on its News Feed . Publishers have largely focused on shorter “ bite - sized ” videos for the social media platform , but viewing of shorter videos may take a dip as a result of the new policy . Long - form videos are being viewed more prominently to test mid - roll videos or ads that appear once viewers have watched at least 20 seconds of a video and to test a text - only tab . Facebook is also seeking to attract TV advertisers and even to purchase exclusive ads .
Facebook is shifting its focus to long-form videos by ranking longer videos with higher completion rates more significantly on its News Feed. Publishers have largely focused on shorter “bite-sized” videos for the social media platform, but viewing of shorter videos may take a dip as a result of the new policy. Long-form videos are being featured more prominently to test mid-roll ads or ads that appear once viewers have watched at least 20 seconds of a clip and to test a video-only tab. Facebook is also seeking to attract TV advertisers and even to purchase exclusive shows.