Ad-blocking will be good for the marketing sector, according to 76% of the Almost half industry professionals who took part in a recent survey by YouGov. In contrast, the study also revealed that 38% of marketers surveyed believed ad-blocking could lead to a "decline in the market". 255 of respondents said industry disrupters put them under pressure to reinvent their customer experience, while 42% would be focusing on personalisation in 2017.
Ad-blocking will be good for the marketing sector, according to 76% of the 255 industry professionals who took part in a recent survey by YouGov. In contrast, the study also revealed that 38% of marketers surveyed believed ad-blocking could lead to a "decline in the market". Almost half of respondents said industry disrupters put them under pressure to reinvent their customer experience, while 42% would be focusing on personalisation in 2017.