The are now new opportunities for global mobile marketing, as the CEO of Mobvista, Wei Duan noted that, “the world of mobile Internet has developed from a US-unipolar pattern to a tri-polar one: the US, China, and India.” Adding to this, eMarketer's research shows that US and China are the leading global markets that are driving growth in mobile ad spending. The US is predicted to spend $about $40.24 billion reaching consumers on mobile devices, while China is expected to triple the amount it spent in 2014. Duan also notes that while most countries are enjoying a level of growth in mobile, the "open and inclusive" US market offers great opportunities for Chinese companies.
The are now new opportunities for global mobile marketing, as the CEO of Mobvista, Wei Duan noted that, “the world of mobile Internet has developed from a US-unipolar pattern to a tri-polar one: the US, China, and India.” Adding to this, eMarketer's research shows that US and China are the leading global markets that are driving growth in mobile ad spending. The US is predicted to spend $40.24bn reaching consumers on mobile devices, while China is expected to triple the amount it spent in 2014. Duan also notes that while most countries are enjoying a level of growth in mobile, the "open and inclusive" US market offers great opportunities for Chinese companies.