Art icon Shepard Fairey is responsible for many people’s obsession with the medium, specifically when it comes to his renowned OBEY Giant brand. Now, the man who created one of the most recognized logos in contemporary art is now bringing it to the tech community, creating a new app that offers both a Virtual Reality and Augmented Reality experience to show off his latest exhibition. We got a chance to speak with the legendary creative last night (rapping all the words to Slick Rick’s “Children’s Story” just seconds before our talk, might we add!) at the launch party for his “DAMAGED” app — officially operating as a pop-up experience on 136 Bowery in NYC beginning today (Oct 17) until Sunday (Oct. 21) — where he spoke in detail on how everything came together to bring it all to life. Read it in his words below, and see more photos from last night’s event in partnership with VRt Ventures, ABSTRKT NYC and Juxtapoz Magazine that featured a killer DJ set by Stretch Armstrong, libations courtesy of 1800 Tequila, good eats from the good folks at Sweet Chick and a room full of Downtown tastemakers that were all there for the love of Shep. You can experience the “DAMAGED” app for yourself by downloading it for $4.99 USD over in the iOS App Store and Google Play store for Android, and on Oculus, Samsung Gear and Steam in VR. See pics of the app in-action below:
US contemporary artist mark Fairey has partnered with VRt Ventures to develop Damaged , an app which uses virtual and augmented reality to immerse viewers in Fairey 's latest exhibition . Available on iOS and Android , the app features a voiceover by the artist . The app gives people who do not attend the exhibition in person a chance to experience art in a " non - intimidating " way , Fairey says .