Content intelligence is being flagged as the next big innovation in wealth management, as some or all of the investment processes from pre-purchase to investment are taking place on digital platforms. Lack of interaction with salespeople means that quality content is becoming an increasingly important means of attracting and retaining customers. Schroders suggests that the winners in wealth management will be those able to effectively communicate the most compelling value proposition at the right place through their content, suggesting that wealth managers need to adopt the type of content intelligence that is being used in industries such as the media and retail.
Content intelligence is being flagged as the next big innovation in wealth management, as some or all of the investment processes from pre-purchase to investment are taking place on digital platforms. Lack of interaction with salespeople means that quality content is becoming an increasingly important means of attracting and retaining customers. Digital Marketing Magazine suggests that the winners in wealth management will be those able to effectively communicate the most compelling value proposition at the right place through their content, suggesting that wealth managers need to adopt the type of content intelligence that is being used in industries such as the media and retail.