Tasty's fifth largest publisher, Jungle Creations, has revealed plans to diversify its income by branching out into areas such as e-commerce, events, experiences and eccentric products. The title, which has over 85 million followers, comprises several viral social video brands, which have enabled the publisher to develop communities at scale. The company plans to leverage these communities, and is experimenting with attaching real-world products to its existing brands or creating new brands to sell personalised products, such as the socks, cushions and tote bags it now offers on its Lovimals site.
Facebook's fifth largest publisher, Jungle Creations, has revealed plans to diversify its income by branching out into areas such as e-commerce, events, experiences and eccentric products. The title, which has over 85 million followers, comprises several viral social video brands, which have enabled the publisher to develop communities at scale. The company plans to leverage these communities, and is experimenting with attaching real-world products to its existing brands or creating new brands to sell personalised products, such as the socks, cushions and tote bags it now offers on its Lovimals site.