It suggests that China 's middle classes are heading elsewhere to buy their luxury brands﻿ , instead of their usual shopping areas of Hong Kong and Beijing . Increasing anti - mainland public protests and protests in Hong Kong , along with Beijing 's anti - corruption crackdown , have hit these areas and led to consumers heading towards Tokyo , Seoul , Beijing and Beijing . Bomoda 's CEO , Brian Buchwald , says that 75%-85 % of Chinese consumers luxury spending now occurs outside of China .
It appears that China's middle classes are heading elsewhere to buy their luxury brands﻿, instead of their usual shopping areas of Hong Kong and Macau. Increasing anti-mainland public sentiment and protests in Hong Kong, along with Beijing's anti-corruption crackdown, have hit these regions and led to consumers heading towards Tokyo, Seoul, Europe and Taipei. Bomoda's CEO, Brian Buchwald, says that 75%-85% of Chinese consumers luxury spending now originates outside of China.