Gillette, the personal care product company owned by Procter & Gamble, has launched an advertisement that addresses issues including sexual harassment and toxic masculinity, to social media accounts. The “We Believe” ad, which plays on the company’s famous, “Is this the best a man can get?” tagline, shows men acting as role models to children by standing up to bad behaviour. While some have praised the film, others have labelled it “feminist propaganda” and have threatened to boycott the company. In response to the ad campaign, Gillette issued a statement saying they are committed to creating positive change in their industry through education and awareness.
Gillette, the personal care product company owned by Procter & Gamble, has launched an advertisement that addresses issues including sexual harassment and toxic masculinity, to social media accounts. The “We Believe” ad, which plays on the company’s famous, “Is this the best a man can get?” tagline, shows men acting as role models to children by standing up to bad behaviour. While some have praised the film, others have labelled it “feminist propaganda” and have threatened to boycott the company. The promotion is part of a wider Gillette branding effort.