According to research conducted by Deloitte in April 2015, smartphone users in Australia think that ads on their mobile device is more intrusive than ads on their TV and desktop. The study found that the average Australian consumer spends an estimated $45 per month on advertising for a variety of products including food, drink, travel or entertainment. They saw ads as a fair exchange for free content, also making them more open to location-based ads.
According to research conducted by Deloitte in April 2015, smartphone users in Australia think that ads on their mobile device is more intrusive than ads on their TV and desktop. Nearly 8 in 10 smartphone users in the country agreed that mobile was a channel for more intrusive advertising, although, the youngest respondents (70% of those aged 26-31) recognised that ads were worthwhile to get free content. They saw ads as a fair exchange for free content, also making them more open to location-based ads.