The Tesco-owned business, Sociomantic Lab, has launched Supply Quality Index (SQX) which will rate inventory sources in terms of quality to help address concerns surrounding transparency and fraud within programmatic media buying. Once the supply sources have been rated, SQX then assigns them with a score which media buyers can use to help inform them on their buy. “Social Media is an important tool for brands that want to reach consumers who are looking at buying products online, but it also allows us to better understand what our customers want,” said CEO Chris Ch@@
The Tesco-owned business, Sociomantic Lab, has launched Supply Quality Index (SQX) which will rate inventory sources in terms of quality to help address concerns surrounding transparency and fraud within programmatic media buying. Once the supply sources have been rated, SQX then assigns them with a score which media buyers can use to help inform them on their buy. “It’s our hope that the SQX can incentivise supply-side platforms (SSPs) and ad exchanges to act ethically and rethink their business models, putting quality over easy profits,” said Alex Reinhold, Sociamantic's Head of Global Supply.