media and entertainment group Global , which owns radio stations Heart , Capital , Classic FM and LBC , has hit a rich online stream with video , creating about 300 original videos per month and attracting 200 subscribers to the market – compared to about 30 in 2014 . Oliver Deane , Global ’s commercial digital director , said 80 % of Global ’s ad impressions are posted to the end , while videos generate 40 million monthly , 30-second , non - skippable pre - roll impressions on the company 's sites .
Media and entertainment group Global, which owns radio stations Heart, Capital, Classic FM and LBC, has hit a rich revenue stream with video, creating about 600 original videos per month and attracting 200 brands to the publisher – compared to about 30 in 2014. Oliver Deane, Global’s commercial digital director, said 80% of Global’s ad impressions are viewed to the end, while videos generate 40 million monthly, 30-second, non-skippable pre-roll impressions on the company's sites.