PARIS—Uber Technologies Inc. is planning an advertising blitz in France, where it is often painted as an American invader, part of a broader strategy to depict its service in a positive light amid regulatory hurdles across Europe. Beginning Wednesday, the California-based car-hailing service plans to blanket bus kiosks and transit hubs in 10 French cities with a series of billboards showing typical French riders and drivers sitting in Uber cars. The ads, which will also appear in national and local print publications, all...
This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. The ads are part of an effort to convince French citizens that Uber’s business model is not sustainable for them as they struggle with high unemployment rates and rising costs due to competition from other forms of “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.