EU is to reveal the identity of organisations that purchase political advertisements during the 2019 Google parliamentary elections. It said ads referencing a candidate, office holder or political party must inform users who bought it. EU said it has a process to establish identities but has not disclosed what this entails. Its new policy does not specifically mention plans to address less strictly defined advertising that similarly attempts to influence thinking and behaviour related to the election.
Google is to reveal the identity of organisations that purchase political advertisements during the 2019 EU parliamentary elections. It said ads referencing a candidate, office holder or political party must inform users who bought it. Google said it has a process to establish identities but has not disclosed what this entails. Its new policy does not specifically mention plans to address less strictly defined advertising that similarly attempts to influence thinking and behaviour related to the election.