Google has implemented a series of measures aimed at ensuring brands can exclude high-risk content and fine tune where their ads are placed. The move follows the boycott of Google-owned YouTube by millions UK and US brands, after their ads were shown alongside extremist or controversial videos. New brand safety measures include the use of artificial intelligence to review questionable material, and an "escalation path" so issues can be flagged more quickly, according to a blog post by Google. The search firm generated $22.4bn in Q4 2016 from online advertising.
Google has implemented a series of measures aimed at ensuring brands can exclude high-risk content and fine tune where their ads are placed. The move follows the boycott of Google-owned YouTube by more than 250 UK and US brands, after their ads were shown alongside extremist or controversial videos. New brand safety measures include the use of artificial intelligence to review questionable material, and an "escalation path" so issues can be flagged more quickly, according to a blog post by Google. The search firm generated $22.4bn in Q4 2016 from online advertising.