The former managing director of AppNexus in Australia has departed for a role at Facebook. Kaylie Smith, who left AppNexus in July, has taken up a role based in Singapore as head of SMB at Facebook Australia and New Zealand. Smith will work with small and medium-sized businesses across the regions to help them maximise their advertising on Facebook’s platform and improve their understanding of how best to use Facebook to expand. “Small business owners are increasingly looking to Facebook as an important marketing channel that can be used by brands to reach new customers or engage existing customers,” said Smith.
The former managing director of AppNexus in Australia has departed for a role at Facebook. Kaylie Smith, who left AppNexus in July, has taken up a role based in Singapore as head of SMB at Facebook Australia and New Zealand. Smith will work with small and medium-sized businesses across the regions to help them maximise their advertising on Facebook’s platform and improve their understanding of how best to use Facebook to expand. AppNexus is looking for someone to fill the vacant executive leadership role.