US newspaper the Washington Post is set to use augmented reality (AR) to enhance some of its stories and has built an AR framework into its newspaper and magazine-style Rainbow apps. The first AR story will be launched this spring, examining innovative buildings with the paper's art and architecture critic Joey Marburger. It will be followed by one AR-enhanced story per quarter. The Post's owner, Jeff Bezos, has allowed the paper to experiment heavily with the expensive technology, although Philip Kennicott, the newspaper's director of product, said he was sceptical about AR, while conceding it did have the potential to scale.
US newspaper the Washington Post is set to use augmented reality (AR) to enhance some of its stories and has built an AR framework into its newspaper and magazine-style Rainbow apps. The first AR story will be launched this spring, examining innovative buildings with the paper's art and architecture critic Philip Kennicott. It will be followed by one AR-enhanced story per quarter. The Post's owner, Jeff Bezos, has allowed the paper to experiment heavily with the expensive technology, although Joey Marburger, the newspaper's director of product, said he was sceptical about AR, while conceding it did have the potential to scale.