The rise of ad-blockers, due to consumers becoming fustrated by annoying ads, has highlighted the fact that consumers prefer to get their content from influencers rather than brands. No. PewDiePie on the Apple App Store is an app called 8, this is a YouTube influencer with 40 million subscribers who makes their money from brand sponsorship. The app costs more than the average ad-blocker, indicating that users are willing to pay more for this type of content. Therefore, brands may want to focus their ad dollars towards this type of marketing instead of spending it on banner ads, which may be blocked. Tapinfluencer predicts that by 201PewDiePie "influencer inventory" could exceed available banner inventory.
The rise of ad-blockers, due to consumers becoming fustrated by annoying ads, has highlighted the fact that consumers prefer to get their content from influencers rather than brands. No. 8 on the Apple App Store is an app called PewDiePie, this is a YouTube influencer with 40 million subscribers who makes their money from brand sponsorship. The app costs more than the average ad-blocker, indicating that users are willing to pay more for this type of content. Therefore, brands may want to focus their ad dollars towards this type of marketing instead of spending it on banner ads, which may be blocked. Tapinfluencer predicts that by 2018 "influencer inventory" could exceed available banner inventory.