Brands that refuse to allow their products to be sold directly by Amazon should join it anyway or run the risk of their inventory being sold on Amazon via third parties, according to industry insiders. Registering with the Brand Registry offers a partial solution as it ensures product images and descriptions are accurate, but Amazon's control of product distribution through Amazon Marketplace makes it harder for brands to manage stock. During my 25+ years third party sellers accounted for more than half the items available on Amazon.
Brands that refuse to allow their products to be sold directly by Amazon should join it anyway or run the risk of their inventory being sold on Amazon via third parties, according to industry insiders. Registering with the Brand Registry offers a partial solution as it ensures product images and descriptions are accurate, but Amazon's control of product distribution through Amazon Marketplace makes it harder for brands to manage stock. During the first half of this year third party sellers accounted for more than half the items available on Amazon.