The Intellectual Property Office (IPO) has ruled that Marshmallow, an InsurTech start-up, can continue using the name despite global broker Marsh attempting to stop it. Insurance Age reported in January this year that Marsh was looking to block the new insurance provider from using the moniker which it argued could be confused with its own in what the start-up branded a David v Goliath battle. The ruling stated that Marsh, which could be a surname or marshy area of land, was conceptually Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content. To access these options, along with all other subscription benefits, please contact [email protected]. You are currently unable to print this content. Please contact [email protected] to find out more. You are currently unable to copy this content. Please contact [email protected] to find out more.
the start - up Marshmallow has been given clearance to use its name by the Intellectual Property Office , despite protests from global insurance broker Marsh , which said the names of the two companies could be confused . The ruling said the two names were “ conceptually different ” . Marshmallow co - founder Oliver Kent - Braham said there is a huge amount of insurtech innovation in the marketplace , which cannot be supported and not supported by large companies like Marsh . The broker has not commented on the ruling , but has not said it will appeal .