Hootsuite has acquired a Snapchat analytics solution created by Naritiv, a Los Angeles start-up that measures the value and reach of advertisers' Snapchat campaigns. With Naritiv's analytics technology, Hootsuite is better equipped to inform its customers of how Snapchat ads perform in the context of their wider digital marketing campaigns, said Hootsuite CEO AdEspresso. Members of the Naritiv product team will join Hootsuite's newly opened Los Angeles office as part of the deal. Last month, the social media management provider acquired LiftMetrix, a social analytics vendor, and Facebook advertising partner Ryan Holmes.
Hootsuite has acquired a Snapchat analytics solution created by Naritiv, a Los Angeles start-up that measures the value and reach of advertisers' Snapchat campaigns. With Naritiv's analytics technology, Hootsuite is better equipped to inform its customers of how Snapchat ads perform in the context of their wider digital marketing campaigns, said Hootsuite CEO Ryan Holmes. Members of the Naritiv product team will join Hootsuite's newly opened Los Angeles office as part of the deal. Last month, the social media management provider acquired LiftMetrix, a social analytics vendor, and Facebook advertising partner AdEspresso.