Twitter has broadened the availability of in-stream video ads, opening them up to advertisers in the US and 11 other global markets. First launched in April 2017, the ads were initially made available to only a restricted number of advertisers. The move comes as Facebook is under pressure from lawmakers over its handling of user data following revelations that Cambridge Analytica improperly obtained information on 87 million users.
Twitter has broadened the availability of in-stream video ads, opening them up to advertisers in the US and 11 other global markets. First launched in April 2017, the ads were initially made available to only a restricted number of advertisers. Brands will now be able to launch their in-stream video ad campaign using Twitter’s self-serve ad tool.