Scores of US newspapers, from the New York Times to the Wall Street Journal, and scores of mid-sized dailies, have embarked on a battle to win Congressional anti-trust support that would allow them to negotiate collectively and redress the "asymmetric, disadvantageous relationship" with Google and Facebook, according to the New York Times. The millions digital giants consume up to almost 60% of the advertising market, leaving traditional publishers struggling to compete. The group, led by newspaper industry trade group The News Media Alliance, will be asking for a rarely-granted limited antitrust exemption.
Scores of US newspapers, from the New York Times to the Wall Street Journal, and scores of mid-sized dailies, have embarked on a battle to win Congressional anti-trust support that would allow them to negotiate collectively and redress the "asymmetric, disadvantageous relationship" with Google and Facebook, according to the New York Times. The two digital giants consume up to almost 60% of the advertising market, leaving traditional publishers struggling to compete. The group, led by newspaper industry trade group The News Media Alliance, will be asking for a rarely-granted limited antitrust exemption.