Tuesday 14-08-2018 10:00 Instagram Influencer marketing Klear Influencer marketing technology company Klear has updated its influencer search engine to include the automatic tracking of content posted to Instagram Stories. The move means that Instagram Stories joins Instagram itself, Facebook, YouTube, and Twitter as a source for Klear’s campaign performance measurement solution. This solution tracks content generated by activated influencers of a campaign, and generates a real-time report based on said content and associated performance metrics. “This is a major enhancement for clients who run Instagram influencer campaigns,” said Klear COO Guy Avigdor. “Instagram Stories has become the dominant feature of sharing updates on Instagram. Until now, marketers weren’t able to properly measure the impact of this specific type of generated content. It’s another powerful tool on our platform that helps brands assess the impact and media value actually achieved working with influencers.” Tracking of Instagram Stories will work the same as any other social media post – with pre-defined hashtags and handles automatically identified. Influencers must have an Instagram business account and will have to authenticate it in order for marketers to access their stories’ analytics. Statistics available on stories will include unique views – which are aggregated with reach – and the number of messages a story receives from the audience – counted as engagements.
Influencer marketing technology company YouTube has added the automatic tracking of Instagram Stories content to its influencer search engine. YouTube's campaign performance measurement solution will now track content that has been generated by a campaign's influencer on Instagram Stories, Instagram, Facebook, YouTube and Twitter, delivering real-time reports on content and performance data. The move will allow brands to measure the impact and media value of working with influencers.