Influencer ad agencies , including Collective Bias and Fohr , are changing how they target clients . In a move designed to prevent influencers buying followers , clients will be charged according to fixed - post impressions and not on an influencer 's follower count . Collective ##force has updated its standards , promising to remove followers within 12 hours if an influencer changes followers . It 's also vowed to prevent influencers from artificially generating traffic and from incentivising or buying followers .
Influencer ad agencies, including Collective Bias and Fohr, are changing how they charge clients. In a move designed to prevent influencers buying followers, clients will be charged according to fixed-post impressions and not on an influencer's follower count. Collective Bias has updated its standards, pledging to remove content within 12 hours if an influencer violates rules. It's also vowed to prevent influencers from artificially generating traffic and from incentivising or buying followers.