Media company News Corp is expected to extend its anti-ad blocking trial to three other titles, following a three-week test on Australia newspaper the Daily Telegraph in August. News Corp news digital networks New South Wales managing director Julian Delany said the results were similar to a test run in 2016, though he declined to give specific figures or disclose the effect on traffic. The Telegraph trial featured a pop-up message asking readers to white-list the site and said: "Ads help us provide you with up to the minute news and analysis".
Media company News Corp is expected to extend its anti-ad blocking trial to three other titles, following a three-week test on New South Wales newspaper the Daily Telegraph in August. News Corp news digital networks Australia managing director Julian Delany said the results were similar to a test run in 2016, though he declined to give specific figures or disclose the effect on traffic. The Telegraph trial featured a pop-up message asking readers to white-list the site and said: "Ads help us provide you with up to the minute news and analysis".