Several brands that pulled their ads from Google's video-sharing site YouTube earlier this year, including General Motors, Nestle, Johnson & Johnson, AT&T, Verizon and Walmart, have had their ads run on the site again. They withdrew their ads after a scandal over ads being placed next to extremist content. “It was more of a blip, and most advertisers have been convinced by YouTube’s new filtering tools that should head off most, but never all, of these situations", said Joel Espelien, an analyst at video research firm The Diffusion Group. Despite more than 200 brands boycotting YouTube, its ad revenue and reputation appear to remain unharmed.
Several brands that pulled their ads from Google's video-sharing site YouTube earlier this year, including General Motors, Johnson & Johnson, Nestle, AT&T, Verizon and Walmart, have had their ads run on the site again. They withdrew their ads after a scandal over ads being placed next to extremist content. “It was more of a blip, and most advertisers have been convinced by YouTube’s new filtering tools that should head off most, but never all, of these situations", said Joel Espelien, an analyst at video research firm The Diffusion Group. Despite more than 200 brands boycotting YouTube, its ad revenue and reputation appear to remain unharmed.