Nearly a quarter of US households own a smart speaker , according to Nielsen research . The number has risen to 24 % , from 15.3 % in 2017 and 22 % in early 2018 . Almost two - thirds have started using the device in the last few months . Usage is 65 minutes a day , rising to 72 minutes at weekends . The results suggest the Amazon Echo , Apple phones and Google Home are gaining momentum . Nielsen 's research revealed that 40 % of households have more than one , with 45 % choosing to buy another . Owners predominantly use smart speakers for music , with real - time video searches the next most common use .
Nearly a quarter of US households own a smart speaker, according to Nielsen research. The number has risen to 24%, from 15.3% in 2017 and 22% in Q1 2018. Almost two-thirds have started using the device in the last six months. Usage is 65 minutes a day, rising to 72 minutes at weekends. The figures suggest the Amazon Echo, Apple HomePod and Google Home are gathering momentum. Nielsen's research revealed that 40% of households have more than one, with 45% intending to buy another. Owners predominantly use smart speakers for music, with real-time information searches the next most common use.