Snapchat has announced a feature allowing users to view friends and publisher content in separate feeds. Messages and photos from friends will now be partitioned off from the brand content, with friends' Chats and Stories sitting on the left-hand side of the interface, and the brand-centric Discover page located on the right. The new design is designed for easier access by people who are not familiar with Snapchat, but it also makes sense given that Facebook wants its app to become more social.
Snapchat has announced a feature allowing users to view friends and publisher content in separate feeds. Messages and photos from friends will now be partitioned off from the brand content, with friends' Chats and Stories sitting on the left-hand side of the interface, and the brand-centric Discover page located on the right. The move is intended to "separate social from media" and address the criticism that users too frequently see unwanted content from publishers and brands mixed up with that of their own social network.