The Intellectual Property Office (IPO) has ruled that Marshmallow, an InsurTech start-up, can continue using the name despite global broker Marsh attempting to stop it. Insurance Age reported in January this year that Marsh was looking to block the new insurance provider from using the moniker which it argued could be confused with its own in what the start-up branded a David v Goliath battle. The ruling stated that Marsh, which could be a surname or marshy area of land, was conceptually Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content. To access these options, along with all other subscription benefits, please contact [email protected]. You are currently unable to print this content. Please contact [email protected] to find out more. You are currently unable to copy this content. Please contact [email protected] to find out more.
InsurTech start-up Marshmallow has been given clearance to use its name by the Intellectual Property Office, despite protests from global insurance broker Marsh, which said the names of the two firms could be confused. The move is a major victory for Marshmallow, whose chief executive and co-founder was previously jailed in China on charges that he had illegally acquired Chinese intellectual property rights through his company.