According to research by IHS and SpotX, programmatic advertising is expected to account for over 50% of the online video total by 2020. The research showed that European online programmatic video revenues jumped from 22m EUR in 2012 to 375m EUR in 2015. In 2015, Google announced a new initiative called “Accelerated Mobile Ads” (AMA), which will allow publishers to monetize their mobile ads through an API (application programming interface). IHS expects other countries to catch up rapidly, with 49.3% of Danish Ad revenues expected to be generated programmatically, and 44.9% of German Ad revenues.
According to research by IHS and SpotX, programmatic advertising is expected to account for over 50% of the online video total by 2020. The research showed that European online programmatic video revenues jumped from 22m EUR in 2012 to 375m EUR in 2015. Within Europe, The Netherlands, UK and France are all leaders in programmatic advertising. IHS expects other countries to catch up rapidly, with 49.3% of Danish Ad revenues expected to be generated programmatically, and 44.9% of German Ad revenues.