Hyatt is considering extending its brand into "new adjacent spaces" such as vacation homes, destination clubs, cruises, trains, adventure travel, off-site restaurants and events to benefit from the "disruptive forces" of sharing platforms, according to president and CEO Mark Hoplamazian in a presentation to investors. The company could achieve the brand extension by building programmes internally, partnering with third-parties or through acquisition. He added that there was "no fixed recipe" for the scale of investments. In an interview on CNBC's Squawk Box, Mr. Hoplamazian, who joined Hyatt's board last year, said he expected the company's share price would rise after it announced plans to buy back
Hyatt is considering extending its brand into "new adjacent spaces" such as vacation homes, destination clubs, cruises, trains, adventure travel, off-site restaurants and events to benefit from the "disruptive forces" of sharing platforms, according to president and CEO Mark Hoplamazian in a presentation to investors. The company could achieve the brand extension by building programmes internally, partnering with third-parties or through acquisition. He added that there was "no fixed recipe" for the scale of investments. Hyatt previously invested in Onefinestay, an upscale version of Airbnb, and sold its shares when AccorHotels acquired the home rental company earlier this year.