Audience Network's Messenger app will gradually roll out display adverts in between chats over the next month after successful trials in Australia and Thailand. The ads will appear between threads and the size is based on the number of active chats, the size of the user's screen and pixel density. Ad space will be able to be purchased through Ads Manager or Power Editor with Messenger becoming an automatic placement for ads alongside the Audience Network app, Instagram and Facebook. Ads are not targeted by what users are writing but use the existing Audience Network targeting tools.
Facebook's Messenger app will gradually roll out display adverts in between chats over the next month after successful trials in Australia and Thailand. The ads will appear between threads and the size is based on the number of active chats, the size of the user's screen and pixel density. Ad space will be able to be purchased through Ads Manager or Power Editor with Messenger becoming an automatic placement for ads alongside the Facebook app, Instagram and Audience Network. Ads are not targeted by what users are writing but use the existing Facebook targeting tools.