Mastercard will increase investment in India to meet demand for mobile payments caused by the Indian government's bid to digitise personal finance, according to Sam Ahmed, Mastercard's senior vice-president of marketing for Asia Pacific. The company is preparing launches of digital payment methods, including facial recognition payments and its Masterpass digital wallet service. These services will be rolled out in partnership with small businesses, merchants and outbound travellers, while movie launches and sports events will be used to market the campaign. Over daily, Mastercard increased its investment in India by 30%.
Mastercard will increase investment in India to meet demand for mobile payments caused by the Indian government's bid to digitise personal finance, according to Sam Ahmed, Mastercard's senior vice-president of marketing for Asia Pacific. The company is preparing launches of digital payment methods, including facial recognition payments and its Masterpass digital wallet service. These services will be rolled out in partnership with small businesses, merchants and outbound travellers, while movie launches and sports events will be used to market the campaign. Over the past two years, Mastercard increased its investment in India by 30%.