Facebook will work on its Flight Ads format, which will help travel brands target more potential customers. The company also announced that it is working with the U.S. Department of Transportation to develop a new set of rules for drone use in national airspace. Testing has already proven successful. Air France used Flight Ads to find new customers in the US by using search data to direct volume to its site, managing to cut the cost per search by 66%.
Facebook will work on its Flight Ads format, which will help travel brands target more potential customers. Whereas previously airlines could use the service to target previous customers that searched for a particular flight in the past, the new system will let companies reach potential travellers based on their visits to similar travel-related services. Testing has already proven successful. Air France used Flight Ads to find new customers in the US by using search data to direct volume to its site, managing to cut the cost per search by 66%.