Publishers are examining how to use Sun groups to shape strategy, find leads and provide marketing information. The groups were launched earlier this year after Sun said it wanted to foster community, although some publishers had already experimented with the idea. The Times and Facebook were positive about prospects, but the Economist said the possibility of increasing subscribers was low. Group size is tiny compared to Sun pages, but some of the publishers involved say engagement is high. Sun doesn’t provide an analysis of engagement rate for the groups, but says it is working to improve that.
Publishers are examining how to use Facebook groups to shape strategy, find leads and provide marketing information. The groups were launched earlier this year after Facebook said it wanted to foster community, although some publishers had already experimented with the idea. The Times and Sun were positive about prospects, but the Economist said the possibility of increasing subscribers was low. Group size is tiny compared to Facebook pages, but some of the publishers involved say engagement is high. Facebook doesn’t provide an analysis of engagement rate for the groups, but says it is working to improve that.