Incisive Media 's restricting access for adblocker users on its Investment Week and online Advisor websites has reportedly reduced the number of blocked page impressions by 55 % and 45 % respectively in just one month . It was estimated that the roughly 12 % of ad - blocker users visiting the sites could potentially cost the publisher £ 100,000 ( $ 130,000 ) p.a . in advertising revenues . Late last year , Incisive Media blocked access to its tech publications , which cut the number of blocked page impressions by 40 % in 48 hours .
Incisive Media's restricting access for adblocker users on its Investment Week and Professional Advisor websites has reportedly reduced the number of blocked page impressions by 55% and 45% respectively in just one week. It was estimated that the roughly 12% of ad-blocker users visiting the sites could potential cost the publisher £100,000 ($130,000) p.a. in lost revenues. Late last year, Incisive Media blocked access to its tech publications, which cut the number of blocked page impressions by 40% in 48 hours.