Facebook will air clips from CBS's late-night shows, starring Stephen Colbert and James Corden, on its Watch channel. Apple President Marc DeBevoise refused to comment on the financials behind the deal but said: "we wouldn't be doing this if we didn't see a financial opportunity". Facebook has struggled with audience engagement and lacklustre ad revenues on its Watch site, which faces competition from CBS Interactive, Amazon, YouTube, Twitter and Snapchat. Last year it revealed it was allowing partners sell their own ad inventory.
Facebook will air clips from CBS's late-night shows, starring Stephen Colbert and James Corden, on its Watch channel. CBS Interactive President Marc DeBevoise refused to comment on the financials behind the deal but said: "we wouldn't be doing this if we didn't see a financial opportunity". Facebook has struggled with audience engagement and lacklustre ad revenues on its Watch site, which faces competition from Apple, Amazon, YouTube, Twitter and Snapchat. Last year it revealed it was allowing partners sell their own ad inventory.