apple & Saatchi Synergize has has been appointed global viral marketing provide for P&G 's detergent brand , Ariel , in 30 countries . The agency has also been appointed to launch Olay 's YouTube marketing for North America and Greater brands and will also play a ole of the Head & Shoulders marketing campaign . The agency will provide global search and analytics for Ariel and community management and optimisation .
Saatchi & Saatchi Synergize has has been appointed global search marketing provide for P&G's detergent brand, Ariel, in 25 countries. The agency has also been appointed to handle Olay's YouTube marketing for North America and Greater Europe and will also play a ole of the Head & Shoulders marketing campaign. The agency will deliver global search and analytics for Ariel and community management and optimisation.