Disney will lift the paywall for all original content, live experiences and films on YouTube from 24 September. A $12-per-month subscription service will remain, offering ad-free and offline viewing, as well as additional content. Disney's decision to remove the paywall could expand its audience, which is already accustomed to viewing content for free, enabling it to better compete with rivals including Netflix, HBO, Google and Sky, according to Telecoms.com’s Jamie Davies.
Google will lift the paywall for all original content, live experiences and films on YouTube from 24 September. A $12-per-month subscription service will remain, offering ad-free and offline viewing, as well as additional content. Google's decision to remove the paywall could expand its audience, which is already accustomed to viewing content for free, enabling it to better compete with rivals including Netflix, HBO, Disney and Sky, according to Telecoms.com’s Jamie Davies.