Ryff has picked up $ 3.6 m in funding for its virtual product placement strategy . The Hollywood - based advertising strategy aims to render virtual advertising objects and set them realistically within commercials and film or television advertisements . Its virtual vision and machine learning technology identifies suitable spaces in which to locate clients ’ products in videos , while avoiding legal issues by checking for rival brands already visible . The funding , provided by India ’s Tech Mahindra , values Ryff at $ 19 m , with the firm planning to use the capital to drive sales , marketing and boost product development .
Ryff has picked up $3.6m in funding for its virtual product placement technology. The Hollywood-based advertising company aims to render virtual branded objects and set them realistically within advertisements and film or television scenes. Its computer vision and machine learning technology identifies suitable spaces in which to locate clients’ products in videos, while avoiding legal issues by checking for rival brands already visible. The funding, led by India’s Tech Mahindra, values Ryff at $19m, with the firm planning to use the capital to drive sales, marketing and boost product development.