21st Century Fox is looking to make more ad tech acquisitions , while also expanding its " digital " programmatic business it purchased last year , in a bid to increase revenues . Newly appointed 21st Century FOX executive , James Murdoch , has expressed in the past his interest in digital advertising and advertising technology .
21st Century Fox is looking to make more ad tech acquisitions, while also expanding its "trueX" programmatic business it purchased last year, in a bid to increase revenues. Newly appointed 21st Century FOX CEO, James Murdoch, has highlighted in the past his interest in digital advertising and ad technology.