Facebook ’s efforts to combat ad fraud have stepped up in recent months , with an expanded workforce including engineers , reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms . Machine learning is able to spot ever - changing elements of advertising , such as fake play buttons . experts maintain that the company will do more to solve the problem .
Facebook’s efforts to combat ad fraud have stepped up in recent months, with an expanded team including engineers, reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms. Machine learning is used to spot ever-changing elements of fraud, such as fake play buttons. Critics maintain that the company could do more to tackle the problem.