user - owned Instagram 's advertiser base has doubled to 1 million since September . Just over a decade ago the app attracted 200,000 monthly active advertisers . Instagram interactive 's vice - president , mark Quarles , claimed that the company 's ability to win advertisers comes from the leverage of its users ' interests , with 80 % of its 400 million daily users owning a business . Quarles added that Instagram offers companies a simple ad placing process , while the ads themselves produce calls to action such as photo ads , account follows and link click - throughs .
Facebook-owned Instagram's advertiser base has doubled to 1 million since September. Just over a year ago the app attracted 200,000 monthly active advertisers. Instagram business's vice-president, James Quarles, claimed that the platform's ability to win advertisers comes from the breadth of its users' interests, with 80% of its 400 million daily users following a business. Quarles added that Instagram offers companies a simple ad placing process, while the ads themselves produce calls to action such as photo likes, account follows and link click-throughs.