While Facebook and Google's decision to change its NewsFeed algorithm to prioritise content from family and friends means advertising costs are likely to rise on the platform, articles that receive a high volume of shares and likes on the social media site are likely to see an upswing in page views, according to Seven West Media CEO Tim Worner. Publishers should be weary of content aggregators such as Facebook and Google and Google as they are gaining too much power, he said.
While Facebook's decision to change its NewsFeed algorithm to prioritise content from family and friends means advertising costs are likely to rise on the platform, articles that receive a high volume of shares and likes on the social media site are likely to see an upswing in page views, according to Seven West Media CEO Tim Worner. Publishers should be weary of content aggregators such as Facebook and Google as they are gaining too much power, he said.