Today , AppNexus announced the launch of its new unit , Supply Evangelism Team ( plc ) , to help Microsoft sell all of its advertising inventory using programmatic digital buying technology across 10 European markets . according to AppNexus , the launch of this new unit highlights the " tipping point " in the industry towards programmatic buying becoming the norm . This move also represents Microsoft 's strategy to sell its media sales to third parties , as can be seen with AOL now running the majority of the company 's sales operations .
Today, AppNexus announced the launch of its new unit, Supply Evangelism Team (SET), to help Microsoft sell all of its advertising inventory using programmatic media buying technology across 10 European markets. According to AppNexus, the launch of this new unit highlights the "tipping point" in the industry towards programmatic buying becoming the norm. This move also represents Microsoft's strategy to outsource its media sales to third parties, as can be seen with AOL now running the majority of the company's sales operations.