MSN and VigLink — a San Francisco-based content platform — are teaming up to create new revenue streams from MSN's online content. The two companies announced the deal on Monday at Microsoft's annual Build developer conference, which runs through Thursday. The partnership will offer MSN an increased opportunity for audience engagement, as well as providing a monetisation strategy for the firm's partners. Publishers are increasingly looking to move beyond the use of traditional display ads and want to focus on commerce revenue, according to VigLink's CEO Oliver Roup.
MSN and VigLink — a San Francisco-based content platform — are teaming up to create new revenue streams from MSN's online content. VigLink's software turns existing links in online content into income-generating affiliate links and also adds affiliate hyperlinks to publisher keywords in an article. The partnership will offer MSN an increased opportunity for audience engagement, as well as providing a monetisation strategy for the firm's partners. Publishers are increasingly looking to move beyond the use of traditional display ads and want to focus on commerce revenue, according to VigLink's CEO Oliver Roup.