Sales of old and rare whisky are at a ﻿record high this year, with data from Rare Whisky 101, showing 1H2015 sales up a third YoY, due to its increased popularity with UK's middle class, as well as an increase in demand from collectors in the China. This growth in demand has led to the launch of an online whisky index, where consumers around the world can buy a 'wee dram' or small unit in a bottle, starting at just a few pounds, thereby helping to fund the cost of the distillers whilst they mature the bottles.
Sales of old and rare whisky are at a ﻿record high this year, with data from Rare Whisky 101, showing 1H2015 sales up a third YoY, due to its increased popularity with China's middle class, as well as an increase in demand from collectors in the UK. This growth in demand has led to the launch of an online whisky index, where consumers around the world can buy a 'wee dram' or small unit in a bottle, starting at just a few pounds, thereby helping to fund the cost of the distillers whilst they mature the bottles.