brands are now using multiple devices at a time . The information this leaves behind creates the need for advertisers to develop a programmatic strategy . Econsultancy 's programmatic marketing report showed that 80 % of marketers are already using programmatic for brand campaigns . However , advertising is vital for programmatic , advertisers want to know their ads are being seen by the right consumers . Brands and agencies need to work together on this so an industry standard can be created and implemented .
Consumers are now using multiple devices at a time. The data this leaves behind creates the opportunity for advertisers to develop a programmatic strategy. Econsultancy's programmatic branding report showed that 62% of marketers are already using programmatic for brand campaigns. However, viewability is vital for programmatic, advertisers want to know their ads are being seen by the right people. Brands and agencies need to work together on this so an industry standard can be created and adopted.