NBCUniversal and Buzzfeed have launched their first publishing brand on Facebook: a parenting channel aimed at millennials called Playfull. Brands looking to advertise on the channel can choose from custom videos, integrations and other editorial sponsorships. NBCUniversal is already looking ahead to partnerships with its networks Bravo, Oxygen and Snapchat, as well as other social media outlets such as NBC Sports.
NBCUniversal and Buzzfeed have launched their first publishing brand on Facebook: a parenting channel aimed at millennials called Playfull. Brands looking to advertise on the channel can choose from custom videos, integrations and other editorial sponsorships. NBCUniversal is already looking ahead to partnerships with its networks Bravo, Oxygen and NBC Sports, as well as other social media outlets such as Snapchat.