Lastminute.com is introducing brand Insights , which will enable brands to target users via online research tools . These ads appear within display ad formats on third party sites as well as Lastminute.com . It represents an investment into the company 's own media business , protecting against the likes of digital leaders Google and Facebook . The new venture encourages competitive pricing based on metrics and response data .
Lastminute.com is introducing Travel Insights, which will allow brands to target users via market research surveys. These will appear within display ad formats on third party sites as well as Lastminute.com. It represents an investment into the company's own media business, protecting against the likes of digital leaders Google and Facebook. The new venture offers competitive pricing based on metrics and response data.