Autoplay videos are facing new restrictions on leading browsers and have been cited by users as the most unacceptable form of advertising. The prevalence of such interruptive ads is driving more users to use ad blocking applications, with 18% of users in the US doing so. The trend was accelerated by Facebook, which began autoplaying videos in its newsfeeds in next year, and 61% of video ads in Chrome now autostart. Apple is now taking action to block autoplaying videos with sound from its Safari browser, and Google Chrome is expected to do the same 2013.
Autoplay videos are facing new restrictions on leading browsers and have been cited by users as the most unacceptable form of advertising. The prevalence of such interruptive ads is driving more users to use ad blocking applications, with 18% of users in the US doing so. The trend was accelerated by Facebook, which began autoplaying videos in its newsfeeds in 2013, and 61% of video ads in Chrome now autostart. Apple is now taking action to block autoplaying videos with sound from its Safari browser, and Google Chrome is expected to do the same next year.