Facebook will air clips from CBS 's late - night shows , starring ben Colbert and James Corden , on its Watch channel . CBS Interactive President Marc ##rden refused to comment on the financials behind the deal but stated : " we would n't be doing this if we did n't see a financial opportunity " . Facebook has struggled with audience engagement and lacklustre ad revenues on its Watch site , which faces criticism from Facebook , Amazon , Twitter , Twitter and Snapchat . Last year it revealed it was helping partners sell their own advertising inventory .
Facebook will air clips from CBS's late-night shows, starring Stephen Colbert and James Corden, on its Watch channel. CBS Interactive President Marc DeBevoise refused to comment on the financials behind the deal but said: "we wouldn't be doing this if we didn't see a financial opportunity". Facebook has struggled with audience engagement and lacklustre ad revenues on its Watch site, which faces competition from Apple, Amazon, YouTube, Twitter and Snapchat. Last year it revealed it was allowing partners sell their own ad inventory.