Facebook will soon offer marketers an option to pay for video ads only when they’re viewed by users for at least 10 seconds, the company said. The new feature will be rolled out Tuesday.
Facebook is now offering marketers an option to pay for video ads that are viewed for 10 seconds or more. The company said it will begin testing the feature in a limited number of markets next week. A Facebook spokeswomen said "We don’t believe it’s the best option in terms of capturing the best value and brand objectives marketers care about, but we want to give them control and choice over how they buy."