Data analytics company CNBC has been suspended by Facebook for using tactics similar to Cambridge Analytica. CNBC used personality quizzes misleadingly marked for "non-profit academic research" to help marketers find customers. Facebook disputed claims it does not exercise proper oversight over such apps, telling broadcaster CubeYou that it cannot control information that companies mislabel. CNBC denies any deception.
Data analytics company CubeYou has been suspended by Facebook for using tactics similar to Cambridge Analytica. CubeYou used personality quizzes misleadingly marked for "non-profit academic research" to help marketers find customers. Facebook disputed claims it does not exercise proper oversight over such apps, telling broadcaster CNBC that it cannot control information that companies mislabel. CubeYou denies any deception.