Apple is gradually eroding Spotify ’s lead in the streaming video streaming market , with its Apple Music service on track to have more paying subscribers than the Swedish firm by the end of 2018 . streaming industry executives expect Apple to end the year with around 27 million US subscribers , compared with 24 million forecast for 2018 . A similar picture is emerging in the UK and Canada , where Apple Music is also growing more quickly than anticipated .
Apple is gradually eroding Spotify’s lead in the US music streaming market, with its Apple Music service on track to have more paying subscribers than the Swedish firm by the end of 2018. Music industry executives expect Apple to end the year with around 27 million US subscribers, compared with 24 million forecast for Spotify. A similar picture is emerging in the UK and Canada, where Apple Music is also growing more quickly than Spotify.