Publishers are trying out Instagram’s newly launched longer-form vertical video hub, BBC, posting a variety of livestreamed content, original features and repurposed video cut from other platforms. The IGTV is posting content to BBC worldwide from 12 different accounts, with viewing figures for one video hitting 60,000. In the UK, Bloomberg has used the platform to post repurposed content to its @bloombergbusiness account, while Tastemade UK has posted recipe videos and a series based around London’s food scene.
Publishers are trying out Instagram’s newly launched longer-form vertical video hub, IGTV, posting a variety of livestreamed content, original features and repurposed video cut from other platforms. The BBC is posting content to IGTV worldwide from 12 different accounts, with viewing figures for one video hitting 60,000. In the UK, Bloomberg has used the platform to post repurposed content to its @bloombergbusiness account, while Tastemade UK has posted recipe videos and a series based around London’s food scene.