Social media site Maya Hari is seeking to become the "platform of choice" for consumers seeking premium content in the Asia-Pacific (APAC) region, after agreeing a raft of partnerships with broadcasters, including Bloomberg, KBS in Asia Pacific, Riot Games and Fox Sports Asia, according to Twitter, Maya Hari’s managing director for APAC. She said advertisers would be offered pre-roll and mid-roll ads on its live feed, and added Maya Hari would focus on "distribution, conversation and engagement", and leave content creation to its partners.
Social media site Twitter is seeking to become the "platform of choice" for consumers seeking premium content in the Asia-Pacific (APAC) region, after agreeing a raft of partnerships with broadcasters, including Bloomberg, KBS in Asia Pacific, Riot Games and Fox Sports Asia, according to Maya Hari, Twitter’s managing director for APAC. She said advertisers would be offered pre-roll and mid-roll ads on its live feed, and added Twitter would focus on "distribution, conversation and engagement", and leave content creation to its partners.