Twitter has announced it will be making its Moments tool available to everyone - eventually - but it would be opened up to influencers, partners and brands to begin with. The company says the new feature is designed for "anyone who wants a deeper understanding of how their content impacts people around the world. Critics argue that, to make the most of the Moments service, which is currently under a separate tab, Twitter needs to integrate it more into users' daily habits by making it a more prominent feature, either in on-boarding or putting it in the top of a feed.
Twitter has announced it will be making its Moments tool available to everyone - eventually - but it would be opened up to influencers, partners and brands to begin with. It is Twitter's latest attempt to boost its user count, which grew by 3% YoY, and revenue growth, which has slipped from 60% to 20%. Critics argue that, to make the most of the Moments service, which is currently under a separate tab, Twitter needs to integrate it more into users' daily habits by making it a more prominent feature, either in on-boarding or putting it in the top of a feed.