Facebook is taking further measures to restrict page owners from sharing third-party content in exchange for money from publishers. The platform has made changes to its branded content guidelines, making it against the rules for page owners to accept anything "of value" in exchange for sharing content they did not produce themselves. This "influencer" model had become a successful distribution method for a number of publishers, who were able to gain traffic at rates lower than Facebook's advertising rates. In an effort to prevent this type of behavior on Facebook, Page Owners are now being asked to sign up with a new program called Sponsored Stories that will allow them to earn revenue by posting sponsored stories
Facebook is taking further measures to restrict page owners from sharing third-party content in exchange for money from publishers. The platform has made changes to its branded content guidelines, making it against the rules for page owners to accept anything "of value" in exchange for sharing content they did not produce themselves. This "influencer" model had become a successful distribution method for a number of publishers, who were able to gain traffic at rates lower than Facebook's advertising rates. A number of these are now looking at ways they can avert the new restrictions.