Australia's Commonwealth Bank has launched a marketing campaign on Snapchat. Snapchat, general manager, brand, sponsorship and marketing services at CommBank said "It allows us to offer a highly engaged audience financial hints and tips with a twist, as well as hear back direct on what they want to see from us." Snapchat is estimated to have 200 million users globally, and Snapchat"s advertisers reportedly see a nine times higher completion rate with full screen vertical videos.
Australia's Commonwealth Bank has launched a marketing campaign on Snapchat. Stuart Tucker, general manager, brand, sponsorship and marketing services at CommBank said "It allows us to offer a highly engaged audience financial hints and tips with a twist, as well as hear back direct on what they want to see from us." Snapchat is estimated to have 200 million users globally, and Snapchat"s advertisers reportedly see a nine times higher completion rate with full screen vertical videos.