Google has reminded advertisers that it has a variety of tools enabling marketers to get the most out of ads , amid rising concerns among consumers about who is doing what with their data . Google 's guidelines cover programmatic advertising , which makes up " 67 % of digital digital advertising sales " , but the software can also be used for " search , video and other media " . The announcement comes after a recent survey revealed more than half its respondents were concerned about collecting data from their mobile phones regarding their TV habits , alcohol and food consumption . A total of 49 % said it was a breach of privacy , while 49 % believed the data would be used to " prevent another sale " .
Google has reminded advertisers that it has a suite of tools enabling marketers to get the most out of ads, amid rising concerns among consumers about who is doing what with their data. Google's guidelines cover programmatic advertising, which makes up "67% of digital display ad sales", but the tools can also be used for "search, video and other media". The announcement comes after a recent survey revealed more than half its respondents were concerned about collecting data from their mobile phones regarding their TV habits, alcohol and food consumption. A total of 59% said it was a violation of privacy, while 49% believed the data would be used to "make another sale".