Media company News Corp is expected to extend its anti - ad ##vert trial to several other titles , following a three - week test on New South Wales newspaper the daily Telegraph in August . News Corp & digital networks Australia managing director Julian Delany said the results were similar to a test run in 2016 , though he declined to give specific figures or disclose the effect on advertisements . The Telegraph trial featured a pop - up message encouraging users to white - label the site and said : " Ads help us provide you with up to the minute news and analysis " .
Media company News Corp is expected to extend its anti-ad blocking trial to three other titles, following a three-week test on New South Wales newspaper the Daily Telegraph in August. News Corp news digital networks Australia managing director Julian Delany said the results were similar to a test run in 2016, though he declined to give specific figures or disclose the effect on traffic. The Telegraph trial featured a pop-up message asking readers to white-list the site and said: "Ads help us provide you with up to the minute news and analysis".