Twitter will allow brands to pay for mobile app install campaigns through optimized action bidding and cost per install bidding. The new feature is available now in the iOS App Store with a preview of what it looks like on Android devices.
Twitter will allow brands to pay for mobile app install campaigns through optimized action bidding and cost per install bidding. Deepak Rao, a product manager on Twitter"s revenue team, said that during Twitter"s beta testing, advertisers wound up lowering their costs across their app install campaigns.