Instagram has taken a step closer to being a “direct response channel” for marketers by introducing banner ads linked to profile pages. The new feature is rolling out in the U.S. and Canada today, but it will be available globally later this year. More than 200,000 businesses advertise with Instagram every month, while 400 million users spend an average of 21 minutes a day on the app.
Instagram has taken a step closer to being a “direct response channel” for marketers by introducing banner ads linked to profile pages. The banner will prompt users to take action such as visiting a website or downloading an app. More than 200,000 businesses advertise with Instagram every month, while 400 million users spend an average of 21 minutes a day on the app.