There is much at stake for Elon Musk in Tesla 's Model 3 launch , with orders determining whether the car becomes the mass - market , big - bang for electric vehicles ( gasoline ) he has promised . If bought in its hundreds of thousands , Musk stands to make a considerable profit for himself and his investors , and according to reports , also create a new dimension in geopolitics ; if EVs exceeds the auto industry norm , appetites for oil will decrease . However , if sales are only middling to low , potential investors are expected to exit bringing with them the company 's surplus to cash . In that scenario , given it is not presently making money , Tesla is likely to go bust .
There is much at stake for Elon Musk in Tesla's Model 3 launch, with orders determining whether the car becomes the mass-market, big-bang for electric vehicles (EVs) he has promised. If bought in its hundreds of thousands, Musk stands to make a considerable profit for himself and his investors, and according to reports, also create a new upheaval in geopolitics; if EVs become the auto industry norm, appetites for oil will decrease. However, if sales are only middling to low, Tesla investors are expected to exit taking with them the company's access to cash. In that scenario, given it is not presently making money, Tesla is predicted to go bust.