analysts suggest that following Blackrock 's acquisition of FutureAdvisor , the decision to acquire robo - advisor is concerned more about speed and price than about justifying the technological and financial benefit , as those are obvious . Two reasons have been attributed to the trend of robo - advisor acquisitions , " acquiring a robo platform is a quick way for a firm to enter the digital - based market , and if the right one is chosen at the right time , it comes with a more reasonable price tag compared to the costs of building an automated trading platform from the ground up "
Reports suggest that following Blackrock's acquisition of FutureAdvisor, the race to acquire robo-advisors is becoming more about speed and price than about justifying the technological and financial benefit, as those are obvious. Two reasons have been attributed to the trend of robo-advisor acquisitions, "acquiring a robo platform is a quick way for a firm to enter the digital-advice market, and if the right one is chosen at the right time, it comes with a more reasonable price tag compared to the costs of building an automated investment service from the ground up"