In spite of transparency issues, Facebook accounted for 77% of the digital ad industry's overall growth last year. However, last week the Washington Post CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole. Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year's election, according to P&G. Facebook also falsely claimed that it has a potential reach of 41 million 18 to 24-year-olds in the US, while US census data showed that only 31 million people of that age live in the country.
In spite of transparency issues, Facebook accounted for 77% of the digital ad industry's overall growth last year. However, last week P&G CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole. Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year's election, according to the Washington Post. Facebook also falsely claimed that it has a potential reach of 41 million 18 to 24-year-olds in the US, while US census data showed that only 31 million people of that age live in the country.