Unilever, one of the largest advertisers in the world, has threatened to remove its ads from Facebook and Google unless the platforms take stronger action to remove divisive and hateful content. The companies have been under pressure for months over how they handle hate speech on their platforms. Its chief marketing officer Keith Weed said Unilever would not continue supporting a system that was "little better than a swamp", with the amount of fake news, terrorist propaganda and hate-filled content it contains.
Unilever, one of the largest advertisers in the world, has threatened to remove its ads from Facebook and Google unless the platforms take stronger action to remove divisive and hateful content. The company, which owns brands including Marmite, PG Tips and Bertolli, spent nearly $10bn on advertising last year, with digital delivering over a quarter of its ads to consumers. Its chief marketing officer Keith Weed said Unilever would not continue supporting a system that was "little better than a swamp", with the amount of fake news, terrorist propaganda and hate-filled content it contains.