Tesla owners are well known for being among the most enthusiastic in the auto world, and it seems the company is harnessing that enthusiasm to turn owners into activists. The new campaign will be called “Save Our Roads,” according to a press release from Tesla.
Tesla owners are well known for being among the most enthusiastic in the auto world, and it seems the company is harnessing that enthusiasm to turn owners into activists. Tesla now demands much more control over any owners’ clubs seeking Tesla “official” status, and rules require members of such clubs to participate in Tesla lobbying efforts, to protect Tesla intellectual property, and to make other demands to further the interests of the company, according to Transport Evolved.