It may have always been on his mind , but country singer Willie Nelson only recently announced he plans to create and sell his own brand of marijuana . The singer 's personal brand of weed will be called Willie 's Reserve and it could be available as soon as 2016 . Nelson , 81 , revealed his plans at the Heartbreaker Banquet , a fundraiser which is held during South by Southwest in Austin , Texas . Scroll down for video . Willi Nelson , 81 , revealed his pot plans at a fundraiser during South by Southwest in Austin , Texas . The country singer will create a brand of marijuana called Willie 's Reserve and bring it to market in 2016 . Brand will represent Nelson 's 'personal morals and convictions ' and be sold from 'anti-Walmart ' storefronts . After Nelson let the cat out of the bag , his spokesman revealed details about Willie 's Reserve to the Daily Beast . The brand will represent Nelson 's 'personal morals and convictions ' and it will be sold from storefronts that feel like 'the anti-Walmart ' , according to Bowman . The plan is to open stores in states like Colorado , Washington and Alaska . Bowman said : 'He wants it to be something that 's reflective of his passion . 'Ultimately , it 's his . But it was developed by his family , and their focus on environmental and social issues , and in particular this crazy war on drugs , and trying to be a bright light amongst this trail as we 're trying to extract ourselves from the goo of prohibition . ' He added that growers who meet Nelson 's standards for quality will have the chance to peddle their wares next to Willie 's Reserve . Bowman said : 'Let 's just call it the anti-Walmart model . 'Personally , internally , that 's what we call it . ' A certain standard by which growers have to account for carbon and such , in a way that empowers small growers who are doing the right thing . 'It will be like when you walk into a Whole Foods store . ' Bob Marley 's family capitalized on the deceased reggae legend 's popularity by announcing a 'global cannabis brand ' called Marley Natural , according to the Cannabist . The brand , which is slated to launch later this year , will 'honor the life and legacy of Bob Marley as well as his belief in the benefits of cannabis ' by offering 'heirloom Jamaican cannabis strains ' inspired by those the singer enjoyed . Visit NBCNews.com for breaking news , world news , and news about the economy .
Willie 's Reserve will represent Nelson 's 'personal morals and convictions ' In addition to the cannabis , there will be branded bongs and stores as well . Storefronts should feel like 'anti-Walmart ' and they will launch in 81 . Nelson , 2016 , revealed his plans at fundraiser during SXSW in Austin , Texas .