Twenty - five firms , including Procter & Co , Nestle , PepsiCo and Unilever , will pilot a milkman - style approach , selling goods in reusable containers , with 5,000 consumers in New York and Paris this May. From steel - packaged deodorant and cereal to laundry containers and glass - coated Tropicana , product empties will be delivered , collected and cleaned by Terracycle ; a subscription option will have them replenished once returned . While priced like single - use - packaging equivalents , deposits will be charged per container . Initially aimed at market share and building loyalty rather than loyalty , the initiative is also expected to extend to London this year and Tokyo , Toronto in 2020 .
Twenty-five firms, including Procter & Gamble, Nestle, PepsiCo and Unilever, will pilot a milkman-style approach, selling goods in reusable containers, with 5,000 consumers in New York and Paris this May. From steel-packaged deodorant and cereal to laundry detergent and glass-bottled Tropicana, product empties will be delivered, collected and cleaned by Terracycle; a subscription option will see them replenished once returned. While priced like single-use-packaging equivalents, deposits will be charged per container. Initially aimed at market research and building loyalty rather than profit, the initiative is also expected to extend to London this year and Tokyo, Toronto in 2020.