European online advertising spend increased by 13.4% to €18.6bn ($13.8bn) in H1 2016, driven by mobile display and search, and is expected to continue double-digit growth for the full year of 2016, according to a new 16.4bn study from the International Advertising Bureau and IHS Markit. Mobile display grew by 61.3% and mobile search by 57.3%. Display accounts for 37% of total online advertising, with search representing 47%.
European online advertising spend increased by 13.4% to €18.6bn ($13.8bn) in H1 2016, driven by mobile display and search, and is expected to continue double-digit growth for the full year of 2016, according to a new AdEx Benchmark study from the International Advertising Bureau and IHS Markit. Mobile display grew by 61.3% and mobile search by 57.3%. Display accounts for 37% of total online advertising, with search representing 47%.