China's Cheetah Mobile is expanding its services from utility apps to content, with its "from global to local" strategy, aimed at markets in the US, Europe and India. It includes a live broadcasting app in the US, as well locally-sourced news and culture. Eighty percent of its 651 million monthly active mobile users are based outside China, where competition is limited thanks to the stranglehold of Baidu, Alibaba and Tencent, known as BAT, have on the market. Cheetah Mobile's Q1 2016 revenues were 1,115 million yuan, a rise of 57.2% on 2015.
China's Cheetah Mobile is expanding its services from utility apps to content, with its "from global to local" strategy, aimed at markets in the US, Europe and India. It includes a live broadcasting app in the US, as well locally-sourced news and culture. Eighty percent of its 651 million monthly active mobile users are based outside China, where competition is limited thanks to the stranglehold of Baidu, Alibaba and Tencent, known as BAT, have on the market. Cheetah Mobile's Q1 2016 revenues were around $172.9m, a rise of 57.2% on 2015.