Apple is close to acquiring music app Shazam, which identifies songs from a snippet, in a deal said to be worth £300m ($400m), according to reports. Should the sale go ahead, Shazam would no longer direct customers to Google Play Music or Spotify. The acquisition of Shazam by Apple, however, could prove problematic for rival services such as Spotify and Rdio, both of whom have been trying to get their hands on the service.
Apple is close to acquiring music app Shazam, which identifies songs from a snippet, in a deal said to be worth £300m ($400m), according to reports. Should the sale go ahead, Shazam would no longer direct customers to Google Play Music or Spotify. The acquisition could also help grow Apple Music's audience, currently 27 million, as it seeks to close the gap with rival streaming service Spotify, which boasts 60 million users worldwide.