UBS is collaborating with banks and its voice - enabled speaker Echo to let consumers ask Alexa financial questions . The idea is to engage new swathes of financial management - customers , integrating financial expertise into people ’s lives . The move comes as traditional financial service companies are moving into areas normally reserved for financial start - ups . Earlier this month , Goldman ##bank launched Marcus , an online platform offering unsecured personal loans to customers in order to reduce high - interest credit default debt .
UBS is collaborating with Amazon and its voice-enabled speaker Echo to let consumers ask Alexa financial questions. The idea is to engage new swathes of wealth management-customers, bringing financial expertise into people’s lives. The move comes as traditional financial service companies are moving into areas normally reserved for fintech start-ups. Earlier this month, Goldman Sachs launched Marcus, an online platform offering unsecured personal loans to customers in order to consolidate high-interest credit card debt.