Ralph Lauren’s flagship Fifth Avenue store has implemented RFID technology in its fitting rooms, creating improved customer experiences and enabling the retailer to make better-informed merchandising decisions. 90 percent customer engagement levels were reported after the company installed Oak Lab’s smart mirrors, which use 2000-byte microchips to store data for connecting customers with different parts of the business and streamlining item searches. Retail brand Rebecca Minkoff credits Oak Lab’s RFID tags for tripling the brand's expected in-store clothing sales.
Ralph Lauren’s flagship Fifth Avenue store has implemented RFID technology in its fitting rooms, creating improved customer experiences and enabling the retailer to make better-informed merchandising decisions. Up to 90% customer engagement levels were reported after the company installed Oak Lab’s smart mirrors, which use 2000-byte microchips to store data for connecting customers with different parts of the business and streamlining item searches. Retail brand Rebecca Minkoff credits Oak Lab’s RFID tags for tripling the brand's expected in-store clothing sales.