The New York Times is focusing on push notifications to increase mobile web traffic. In a blog post published today, the company said that it has been working with Google and other companies for several years now to improve how people use its products. The Times sends up to 10 notifications on a busy day and also pushes stories that tap into issues readers feel strongly about, such as parenting, rather than just breaking news. Pushes are an important way for publishers to get readers to their own apps, where they can control monetisation and user experience.
The New York Times is focusing on push notifications to increase mobile web traffic. The Times and other publishers are increasingly finding more expressive ways to use push notifications, including the use of emojis to make them more conversational in appearance. The Times sends up to 10 notifications on a busy day and also pushes stories that tap into issues readers feel strongly about, such as parenting, rather than just breaking news. Pushes are an important way for publishers to get readers to their own apps, where they can control monetisation and user experience.