Apple Music's is close to acquiring music app Shazam, which identifies songs from a snippet, in a deal said to be worth £300m ($400m), according to reports. Should the sale go ahead, Shazam would no longer direct customers to Google Play Music or Spotify. The acquisition could also help grow Apple Music's Music's audience, currently 27 million, as it seeks to close the gap with rival streaming service Spotify, which boasts 60 million users worldwide.
Apple is close to acquiring music app Shazam, which identifies songs from a snippet, in a deal said to be worth £300m ($400m), according to reports. Should the sale go ahead, Shazam would no longer direct customers to Google Play Music or Spotify. The acquisition could also help grow Apple Music's audience, currently 27 million, as it seeks to close the gap with rival streaming service Spotify, which boasts 60 million users worldwide.