Patrick Brown founder and CEO of Impossible Foodss, a startup which produces fake meat products, has explained his decision not to sell his company to Google last year. Speaking at Vox Media’s Code Conference, Brown said that he had rejected Google’s reputed $200m-$300m offer due to the fact that the tech giant worked on “a zillion different things”. Brown stated that Impossible Foods was “a mission-driven company” which sought to make plant-based products that tasted as good as actual meat whilst being better for the environment. It is estimated that the startup’s first products will be sold at prices equivalent to those for organic meat. However, Brown hopes the price will fall to that of non-organic meat within a few years.
Patrick Brown founder and CEO of Impossible Foods, a startup which produces fake meat products, has explained his decision not to sell his company to Google last year. Speaking at Vox Media’s Code Conference, Brown said that he had rejected Google’s reputed $200m-$300m offer due to the fact that the tech giant worked on “a zillion different things”. Brown stated that Impossible Food was “a mission-driven company” which sought to make plant-based products that tasted as good as actual meat whilst being better for the environment. It is estimated that the startup’s first products will be sold at prices equivalent to those for organic meat. However, Brown hopes the price will fall to that of non-organic meat within a few years.