Digital advertising solutions provider Protected Media has created an anti-fraud solution that will detect malware which fakes viewability. The solution provides granular information on the position of the ad, and works alongside a reporting tool which "pinpoints the exact source" of troublesome ads. According to Protected Media, this is the first time such a system has been developed for digital advertising.
Digital advertising solutions provider Protected Media has created an anti-fraud solution that will detect malware which fakes viewability. The solution provides granular information on the position of the ad, and works alongside a reporting tool which "pinpoints the exact source" of troublesome ads. Asaf Greiner, CEO of Protected Media, said the solution could help "bring back faith, trust and value to mobile advertising."