New York Magazine has warned advertisers that it will not guarantee viewability unless the ad conforms to data limits - currently a maximum of two megabytes for video. Many publishers are using third-party monitors to audit data size, especially as data-hogging ads slow the page loading time, spurring users to install controversial ad-blockers. In a recent study, out of 25 top websites, ads used 54% of the bandwidth, accounting for 55% of the load time.
New York Magazine has warned advertisers that it will not guarantee viewability unless the ad conforms to data limits - currently a maximum of two megabytes for video. Many publishers are using third-party monitors to audit data size, especially as data-hogging ads slow the page loading time, spurring users to install controversial ad-blockers. In a recent study, out of 25 top websites, ads used 55% of the bandwidth, accounting for 54% of the load time.