Incisive Media's restricting access for adblocker users on its Investment Week and Professional Advisor websites has reportedly reduced the number of blocked page impressions by 55% and 45% respectively in just one week. It was estimated that the roughly 12% of ad-blocker users visiting the sites could potential cost the publisher £130,000 ($100,000) p.a. in lost revenues. Late last year, Incisive Media blocked access to its tech publications, which cut the number of blocked page impressions by 40% in 48 hours.
Incisive Media's restricting access for adblocker users on its Investment Week and Professional Advisor websites has reportedly reduced the number of blocked page impressions by 55% and 45% respectively in just one week. It was estimated that the roughly 12% of ad-blocker users visiting the sites could potential cost the publisher £100,000 ($130,000) p.a. in lost revenues. Late last year, Incisive Media blocked access to its tech publications, which cut the number of blocked page impressions by 40% in 48 hours.