Artificial intelligence provides huge opportunities for the ad tech space, but it requires trust in the industry. Programmatic platform, Rocket Fuel, has relied on AI since it was founded in 2008, but ad fraud has made advertisers question the validity of impressions and the ability of robots to guarantee a quality audience. The company is now working with Google AdWords to help them improve their advertising platform.
Artificial intelligence provides huge opportunities for the ad tech space, but it requires trust in the industry. Programmatic platform, Rocket Fuel, has relied on AI since it was founded in 2008, but ad fraud has made advertisers question the validity of impressions and the ability of robots to guarantee a quality audience. Rocket Fuel has faced questions in the past about the quality of the ad space is sells.