FBR Capital Markets analyst, Daniel Ives, has told investors that the Apple Watch is showing "signs of life" following Black Friday sales in the US. Ives stated that the Watch's disappointing performance so far is down to its high price tag, supply constraints and mixed reviews from technology journalists, however "this morning, we heard of ramping interest/sales among consumers based on our conversations at various Apple, Target, and Best Buy stores". The analyst also noted that he expects Apple's stock to continue to trade above $350 for a while, but cautioned against buying into any particular stock.
FBR Capital Markets analyst, Daniel Ives, has told investors that the Apple Watch is showing "signs of life" following Black Friday sales in the US. Ives stated that the Watch's disappointing performance so far is down to its high price tag, supply constraints and mixed reviews from technology journalists, however "this morning, we heard of ramping interest/sales among consumers based on our conversations at various Apple, Target, and Best Buy stores". Ives estimates sales in the December quarter to be "close to the 5-6 million mark", which, while dwarfed by iPhone sales, the analyst believes will make the wearables sector an important area for Apple going forward, and thus one that will be "closely watched" as the holiday season progresses.