Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. The company behind this new trend is LiveTV, which launched its service last year with plans to offer live video streams from major sporting events around the world. The company has also seen a strong Q4 2016, with daily average video views reaching two million.
Live streaming is taking the internet and social media by storm, and Chinese site Weibo has reported an increase of 42% growth in advertising and marketing revenues as a result. Video content, and live streaming, has boosted revenue from $402.5m in 2015 to $571m. The company has also seen a strong Q4 2016, with daily average video views reaching two million.