Willie 's Reserve will represent Nelson 's 'personal morals and convictions ' .
Willie 's Reserve will represent Nelson 's 'personal morals and convictions ' In addition to the cannabis , there will be branded bongs and stores as well . Storefronts should feel like 'anti-Walmart ' and they will launch in 2016 . Nelson , 81 , revealed his plans at fundraiser during SXSW in Austin , Texas .