The current resurgence in rose gold’s popularity can be traced back to the 2014 launch of the rose gold Apple Watch Edition and the iPhone 6 a year later, according to Laurent Francois in the HH Journal. “Rose Gold is one of those rare metals that has been around for so long it doesn’t really have any other name,” he said. The resurgence of the colour, once associated with gender hang-ups, can also be attributed to a contemporary rejection of gender and sexual stereotypes. Rose gold watches, such as the Rolex Cosmograph Daytona, can be used to express a post-gender worldview, Francois writes.
The current resurgence in rose gold’s popularity can be traced back to the 2014 launch of the rose gold Apple Watch Edition and the iPhone 6 a year later, according to Laurent Francois in the HH Journal. These releases sparked a fourfold rise in Google searches for the colour, which remains popular to this day. The resurgence of the colour, once associated with gender hang-ups, can also be attributed to a contemporary rejection of gender and sexual stereotypes. Rose gold watches, such as the Rolex Cosmograph Daytona, can be used to express a post-gender worldview, Francois writes.