As previously reported, Apple has decided to exit the ad business and hand iAd over to publishers. While many thought the reason was that Apple failed to gain traction in mobile advertising, tech consultant and writer, Daniel Eran Dilger, wrote on AppleInsider that it was part of a bigger strategy by Apple to crush Google. “Google is now an advertising company with its own revenue stream — it’s not just about selling ads or serving up search results for users,” he wrote.
As previously reported, Apple has decided to exit the ad business and hand iAd over to publishers. While many thought the reason was that Apple failed to gain traction in mobile advertising, tech consultant and writer, Daniel Eran Dilger, wrote on AppleInsider that it was part of a bigger strategy by Apple to crush Google. Dilger's theory is that Apple wants to offer its predominantly high-end users with a superior ad-free experience to android, and could be putting the squeeze on Google in the areas of mobile revenue from people using Apple devices and e-commerce, where iOS dominates.