San Francisco-based on-demand transport company Lyft is testing monthly subscription plans for frequent customers. A $199 monthly deal will cover 30 journeys and a $399 plan will be good for 60 rides. CEO and co-founder Logan Green said Lyft wanted to be to transportation what Netflix is to streaming media. “People are going to want more of it,” he said. Global transport company Uber has already offered a subscription service that guarantees prices for an upfront fee.
San Francisco-based on-demand transport company Lyft is testing monthly subscription plans for frequent customers. A $199 monthly deal will cover 30 journeys and a $399 plan will be good for 60 rides. CEO and co-founder Logan Green said Lyft wanted to be to transportation what Netflix is to streaming media. Lyft operates in about 300 US cities. Global transport company Uber has already offered a subscription service that guarantees prices for an upfront fee.