As virtual reality ( VR ) is set to kick off in 2016 , Facebook has finally made its Oculus Rift available for pre - order . Over the past year , brands have started to use VR as a marketing tool , using the technology to provide consumers with immersive experiences . For example , there is an app that allows consumers to build a dream kitchen , visualise it using Oculus Rift and export it to YouTube 360 . Beck Besecker , CEO of Marxent ##oft , believes that as VR becomes more popular and 3D content cheaper to make , more brands will be able to use the technology . Brands will also be able to insert product placements into VR apps , similar to virtual native advertising .
As virtual reality (VR) is set to take off in 2016, Facebook has finally made its Oculus Rift available for pre-order. Over the past year, brands have started to use VR as a marketing tool, using the technology to provide consumers with immersive experiences. For example, there is an app that allows consumers to build a dream kitchen, visualise it using Oculus Rift and export it to YouTube 360. Beck Besecker, CEO of Marxent Labs, believes that as VR becomes more popular and 3D content cheaper to make, more brands will be able to use the technology. Brands will also be able to insert product placements into VR experiences, similar to virtual native advertising.