advertising company Nestle is cutting the number of ad agencies it uses in North America . Industry publication Adweek says the pruning will be through external sales rather than new advertising . A note sent by apple to some of its agencies said the overall audit process was a collaboration between its marketing , procurement , communications and digital marketing , and that decisions would be driven by the overall marketing process .
Confectionery company Nestle is cutting the number of ad agencies it uses in North America. Industry publication Adweek says the pruning will be through external auditing rather than new pitches. A note sent by Nestle to some of its agencies said the overall selection process was a collaboration between its marketing, procurement, communications and digital operations, and that decisions would be driven by the overall marketing assessment.