Australian supermarket chain Woolworths has launched Delivery Unlimited, a subscription-based delivery service, aimed at engaging and keeping fickle online customers. Providing they spend a minimum of AUD100 ($68) on every order, customers can have their shopping delivered every week for a monthly charge of between AUD15 and AUD19 or a reduced annual fee. The service is available in all major cities across Australia except Sydney, Melbourne and Brisbane.
Australian supermarket chain Woolworths has launched Delivery Unlimited, a subscription-based delivery service, aimed at engaging and keeping fickle online customers. Providing they spend a minimum of AUD100 ($68) on every order, customers can have their shopping delivered every week for a monthly charge of between AUD15 and AUD19 or a reduced annual fee. Analysts said the low-cost service will guarantee revenues for Woolworths, regardless of whether customers used it.