PARIS: French fashion house Hermes reported Wednesday (Nov 7) another quarter of brisk sales growth, propelled by red-hot demand in China, where the ultrachic brand expects further growth as it opens stores and rolls out online sales. The company said sales in the third quarter climbed 9.4 per cent to 1.46 billion euros (US$1.68 billion), racking up higher sales in all the regions where it operates. But it was Asia excluding Japan, which has become the group's biggest source of revenue, that set the pace, with sales jumping 11.8 per cent to 519 million euros. The results reassured investors who had worried that trade tensions between Beijing and Washington could hamper sales of Birkin, Kelly and other hot Hermes handbags to eager Chinese customers. "We have not seen any change of rhythm in China for now," executive chairman Axel Dumas said during a conference call. Nonetheless, "we remain vigilant and are not taking anything for granted," he said. Hermes opened a store in Xi'an in September, after openings in Changsha and Hong Kong this year. And last month the Hermes.cn site went online, offering internet sales across China. The company has not divulged any specific targets for sales growth this year. But it said in a statement: "In the medium-term, despite growing economic, geopolitical and monetary uncertainties around the world, the group confirms an ambitious goal for revenue growth at constant exchange rates." At constant rates, overall third-quarter sales rose 9.4 per cent, softening from the 11.6 per cent growth chalked up the previous quarter. But the storied French leather and fashion house is still enjoying one of its most prosperous eras ever, with profit margins reaching a record 34.6 per cent last year. It has been bulking up its production capacity, with a new workshop opening in the Franche-Comte region near the French border with Switzerland last April, and two new sites underway near Bordeaux and south of Paris.
Chinese fashion company Hermes reported a 9.4% rise in sales to €1.46bn ($1.68bn) for the third quarter, led by an 11.8% sales rise in Asia excluding Japan to €519m. Investors were relieved by the figures after worries that the China-US trade dispute might have affected sales in China. Hermes said it had opened a store in Xi’an and launched its French website. Hermes did not reveal its sales targets for the whole year, however, but said it had “an ambitious goal” for revenue growth.