Data analytics company CubeYou has been suspended by Facebook for using tactics similar to social Analytica . CubeYou used personality quizzes misleadingly marked for " non - profit academic research " to help marketers find solutions . Facebook disputed claims it does not have proper oversight over such apps , telling broadcaster CNBC that it can not control information that constitutes mislabel . Facebook denies any deception .
Data analytics company CubeYou has been suspended by Facebook for using tactics similar to Cambridge Analytica. CubeYou used personality quizzes misleadingly marked for "non-profit academic research" to help marketers find customers. Facebook disputed claims it does not exercise proper oversight over such apps, telling broadcaster CNBC that it cannot control information that companies mislabel. CubeYou denies any deception.