Yahoo reported revenue growth of 60% for Q2. Ms Mayer, CEO, has been steering Yahoo away from advertising tailored to desktop computers towards mobile and video adverts to increase sales. The division that includes mobile, video, native and social advertising was up 15% YoY to nearly $400mn. Yahoo has also developed a mobile search engine called Gemini.
Yahoo reported revenue growth of 15% for Q2. Ms Mayer, CEO, has been steering Yahoo away from advertising tailored to desktop computers towards mobile and video adverts to increase sales. The division that includes mobile, video, native and social advertising was up 60% YoY to nearly $400mn. Yahoo has also developed a mobile search engine called Gemini.