Snapchat has opened up its sponsored geofilters feature to outside partners, allowing them to buy, manage, and report analytics for them, alongside full-screen video ads, according to reports. The aim is to expand use of on-demand filters among advertisers, with WeddingWire, MomentFeed, Hootsuite and Eventfarm among the first brands to start selling them in the coming weeks. In a blog post, Snap said that it will be making more than 100 new partnerships over the next few months, including ones with companies like Facebook, Foursquare, Pinterest, Twitter, Tumblr, Instagram, Vimeo,
Snapchat has opened up its sponsored geofilters feature to outside partners, allowing them to buy, manage, and report analytics for them, alongside full-screen video ads, according to reports. The aim is to expand use of on-demand filters among advertisers, with WeddingWire, MomentFeed, Hootsuite and Eventfarm among the first brands to start selling them in the coming weeks. Snapchat's rival Facebook recently started showing location-specific camera frames on Instagram.