A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40% from 2015. The report, by the digital marketing agency Kantar Millward Brown, predicts a further growth in ad spend over the next two years, with total revenue expected to reach $21bn.
A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40% from 2015. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'