E - commerce plans to launch Adaptive investing , a robo - advisory platform which embraces the “ set it and forget it ” approach to investing . E - Trade customers will be offered a mix of ETF - only funds or a mix of equity and mutual funds for 30bps plus fund fees . The announcement comes as new rules in the US are expected to trigger a fresh rush of money to low - cost investments popularised by robo - platforms over the past five years . NY Times Dealbook suggests the news rules may also expedite a move towards robo start - ups forming partnerships with market incumbents .
E-Trade plans to launch Adaptive Portfolio, a robo-advisory service which embraces the “set it and forget it” approach to investing. E-Trade customers will be offered a choice of ETF-only portfolios or a mix of ETFs and mutual funds for 30bps plus fund fees. The announcement comes as new rules in the US are expected to trigger a fresh rush of money to low-cost investments popularised by robo-platforms over the past five years. NY Times Dealbook suggests the news rules may also expedite a move towards robo start-ups forming partnerships with market incumbents.