Broadcaster UKTV Play will break new ground as it runs the " world ’s first dynamic , social TV channel " on Facebook Messenger , as part of its new ‘ Love Your Thing ’ promotional campaign . The chatbot will help users find the content they want to watch , by asking questions about their mood and what they are doing , before delivering content recommendations . The campaign also includes a location - based campaign linked to location , location and time , as well as traditional on - air advertising and national digital outdoor marketing . UKTV recently celebrated its best - ever year , with a viewer share greater than " Channel ##TV 's portfolio and Sky 's wholly - owned channels " .
Broadcaster UKTV Play will break new ground as it runs the "world’s first dynamic, social TV Chatterbot" on Facebook Messenger, as part of its new ‘Love Your Thing’ promotional campaign. The chatbot will help users find the content they want to watch, by asking questions about their mood and what they are doing, before delivering content recommendations. The campaign also includes a location-based initiative linked to weather, location and time, as well as traditional on-air advertising and national digital outdoor marketing. UKTV recently celebrated its best-ever year, with a viewer share greater than "Channel 5's portfolio and Sky's wholly-owned channels".