IBM has released a new App, Watson Trend, that predicts which products will be the most popular during 2008, based on information it collects from scanning social media posts, the web and review sites. The App can analyse the tone, context and meaning of each mention of a particular product, tracking them at a faster rate than humans can. Watson Trend can filter out positive and negative reviews and distil what consumers are excited by, updating this information in real time. The App currently tracks three categories: technology, toys and healthcare products.
IBM has released a new App, Watson Trend, that predicts which products will be the most popular during the holiday season, based on information it collects from scanning social media posts, the web and review sites. The App can analyse the tone, context and meaning of each mention of a particular product, tracking them at a faster rate than humans can. Watson Trend can filter out positive and negative reviews and distil what consumers are excited by, updating this information in real time. The App currently tracks three categories: technology, toys and healthcare products.