An ad ##vert shop , ads Mobile , launched a limited beta of the first - ever cost - per - click ( ads ) platform for ads yesterday . Sled Mobile 's Parsec platform believes that attention is the most important key performance indicator for brand advertising . The pricing on the new platform is one cent per second per click . Ad fraud is also expected to be low on the market because the unique Sled ##cam requires touch and gesture , two actions that are hard for a bot to currently imitate .
An ad tech shop, Sled Mobile, launched a limited beta of the first-ever cost-per-second (CPS) platform for ads yesterday. Sled Mobile's Parsec platform believes that attention is the most important key performance indicator for brand advertising. The pricing on the new platform is one cent per second per device. Ad fraud is also expected to be low on the platform because the unique Sled format requires touch and gesture, two actions that are hard for a bot to currently imitate.