A series of white papers have been issued by IAB (the Interactive Advertising Bureau) Singapore's Measurement & Standards Committee to help digital marketers buy and assess the performance of digital ad campaigns. The papers are intended to provide guidance on measuring performance in content marketing, mobile marketing, social media, and digital video, and a framework to help southeast Asian campaigns move beyond cost-per-click ads to make the most of the insights available to them to improve transparency in digital campaign reporting.
A series of white papers have been issued by the Interactive Advertising Bureau (IAB) Singapore's Measurement & Standards Committee to help digital marketers buy and assess the performance of digital ad campaigns. The papers are intended to provide guidance on measuring performance in content marketing, mobile marketing, social media, and digital video, and a framework to help southeast Asian campaigns move beyond cost-per-click ads to make the most of the insights available to them to improve transparency in digital campaign reporting.