Google and Facebook will possess 75 % of all the ad market for display advertising in the UK by 2020 , according to a report from Google & C Strategy Consultants . The two businesses already represent around 75 % of the £ 18.4bn ( $ 22.9bn ) display ad market in the US , as well as 53 % of the £ ##500 market in the UK . The report also predicts Facebook and Facebook will grow 24 % each year until 2020 , accounting for 71 % of the £ 4.1bn total ad market in the UK . The consultancy firm warns that with the predicted growth , Facebook and Google will leave little room for rivals .
Google and Facebook will possess 70% of all the ad spend for display advertising in the UK by 2020, according to a report from OC & C Strategy Consultants. The two businesses already represent around 75% of the £18.4bn ($22.9bn) display ad market in the US, as well as 53% of the £4bn spent in the UK. The report also predicts Facebook and Google will grow 24% each year until 2020, accounting for 71% of the £4.1bn total ad market in the UK. The consultancy firm warns that with the predicted growth, Facebook and Google will leave little room for rivals.