US beverage company PepsiCo will throw its full weight behind its biggest brands in 2018, after full-price sales were affected by a recent focus on healthier products, according to CFO Hugh Johnson. The move comes as the soda industry is facing growing competition from juice and other non-alcoholic beverages that are increasingly popular among young people. Johnson said it would take a "few quarters" for sales to adjust, but insisted PepsiCo had no plans to cut prices.
US beverage company PepsiCo will throw its full weight behind its biggest brands in 2018, after full-price sales were affected by a recent focus on healthier products, according to CFO Hugh Johnson. In an earnings call, he said the firm had "robust marketing" plans for this year, including sharpening its real-time messages and offers by using data analytics, as well as focusing on its $1bn e-commerce business. Johnson said it would take a "few quarters" for sales to adjust, but insisted PepsiCo had no plans to cut prices.