Snap has updated its ARs sunglasses, unsold versions of which cost the company $40m in 2017 write-downs, with the added ability to take pictures and videos and upload them to Snapchat. A small production run for the AR 3 version, meanwhile, will allow the company to continue its Spectacle experiments. Just before the AR launch, Snap said it would raise $1.1bn to back Spectacle developments along with content developments and potential acquisitions. The AR 3 will cost almost double the previous version’s $200.
Snap has updated its Spectacles sunglasses, unsold versions of which cost the company $40m in 2017 write-downs, with the added ability to take pictures and videos and upload them to Snapchat. A small production run for the Spectacle 3 version, meanwhile, will allow the company to continue its AR experiments. Just before the Spectacle launch, Snap said it would raise $1.1bn to back AR developments along with content developments and potential acquisitions. The Spectacle 3 will cost almost double the previous version’s $200.