Video company marketing and media agency Mindshare have issued what they call a “ manifesto ” for digital advertisers looking to engage viewers in the pan Pacific region , where a survey indicates 90 % of consumers are willing to respond to ad - ads . The “ interruptive video model ” of hard - selling , out - of - context ads with no emotional connection to the consumer has to change , according to Unruly ’s APAC CEO , mark Townend . Instead , the manifesto suggests marketers be more “ polite ” in their ads , with authentic , relatable ads that offer a worthwhile user experience and are “ content that ’s worth watching ” .
Video company Unruly and media agency Mindshare have issued what they call a “manifesto” for digital advertisers looking to engage viewers in the Asia Pacific region, where a survey revealed 90% of consumers are willing to turn to ad-blockers. The “interruptive video model” of hard-selling, out-of-context ads with no emotional connection to the consumer has to change, according to Unruly’s APAC CEO, Phil Townend. Instead, the manifesto suggests marketers be more “polite” in their approach, with authentic, relatable ads that offer a worthwhile user experience and are “content that’s worth watching”.