Alibaba will overtake Baidu in China ’s digital advertising market this year despite tighter internet advertising regulations curtailing overall revenues , according to a new report by eMarketer . Partly due to its “ robust ” growth in mobile advertising , estimates currently suggest that Alibaba will take 28.9 % of the country ’s digital advertising revenue . Baidu , however , will take 21.3 % of the revenue , its reputation having been damaged after a student died from an experimental radiation therapy advertised on the internet .
Alibaba will overtake Baidu in China’s digital advertising market this year despite tighter internet advertising regulations curtailing overall revenues, according to a new report by eMarketer. Partly due to its “robust” growth in mobile advertising, estimates currently suggest that Alibaba will take 28.9% of the country’s digital advertising revenue. Baidu, however, will take 21.3% of the market, its reputation having been damaged after a student died from an experimental cancer therapy advertised on the platform.