US product placement revenues are expected to grow 13.5% in 2014 as marketers find new ways to feature brands and products in programme content and so sidestep consumers' tendency to time-shift and avoid watching ads. While TV remains the most important channel for product placement, digital media integrations and recorded music integration are both growing fast.
US product placement revenues are expected to grow 13.5% in 2015 as marketers find new ways to feature brands and products in programme content and so sidestep consumers' tendency to time-shift and avoid watching ads. While TV remains the most important channel for product placement, digital media integrations and recorded music integration are both growing fast.