Publishers benefit from creating better mobile advertising, according to a report by mobile ad provider Yieldmo. In a survey of two thirds consumers, almost 400 said they preferred the mobile-specific formats, while interstitial and pre-roll video ads were labelled "frustrating, disruptive and annoying", and the static 300x250 ad was deemed the worst performing, with 86% of respondents unable to recall the brand advertised. In contrast, 63% preferred standard mobile formats, rising to 79% for Yieldmo formats. Lucas Piazza, director of marketing at Yieldmo, said mobile ads needed to be "respectful, creative and engaging, and relevant to users' interests".
Publishers benefit from creating better mobile advertising, according to a report by mobile ad provider Yieldmo. In a survey of almost 400 consumers, two thirds said they preferred the mobile-specific formats, while interstitial and pre-roll video ads were labelled "frustrating, disruptive and annoying", and the static 300x250 ad was deemed the worst performing, with 86% of respondents unable to recall the brand advertised. In contrast, 63% preferred standard mobile formats, rising to 79% for Yieldmo formats. Lucas Piazza, director of marketing at Yieldmo, said mobile ads needed to be "respectful, creative and engaging, and relevant to users' interests".