Facebook has announced plans to integrate its various cost metrics from single - channel interactions into one metric covering all online , mobile and offline advertising . In a blog post , the company explained that the move would aggregate purchases so that advertisers could account for the multiple ways in which consumers interact with businesses more " holistically " . However , advertisers will still be able to break down the information into single channels to compare performance across different platforms . Facebook also announced it was introducing ' # ##words ' and ' Ad Impressions ' features to help app developers better understand how users visiting from websites are engaging with them .
Facebook has announced plans to integrate its various cost metrics from single-channel interactions into one metric covering all web, mobile and offline advertising. In a blog post, the company explained that the move would aggregate purchases so that advertisers could account for the multiple ways in which consumers interacted with businesses more "holistically". However, advertisers will still be able to break down the information into single channels to compare performance across different platforms. Facebook also announced it was introducing 'Ad Clicks' and 'Ad Impressions' features to help app developers better understand how users visiting from Facebook are engaging with them.