Netflix will launch 30-second previews of its shows in a vertical format from April, according to Variety. Although the streaming service has no plans to broadcast vertically filmed TV shows or movies, it is aiming to engage more mobile phone users with vertical ads, which they can save to watch lists for later viewing. The company also said that it would begin testing an ad-free version of Netflix’s original series House of Cards and Orange
Netflix will launch 30-second previews of its shows in a vertical format from April, according to Variety. Although the streaming service has no plans to broadcast vertically filmed TV shows or movies, it is aiming to engage more mobile phone users with vertical ads, which they can save to watch lists for later viewing. About 20% of Netflix users watch content on their mobiles.