Google is the world's biggest media giant, reporting $79.4bn in ad revenue last year, which was three times more than Facebook, the second largest media owner, with $29.6bn revenue, according to the latest edition of Zenith's Top 30 Global Media Owners. Among traditional media companies, the leader is Comcast, with $12.9bn in revenue. Twitter has boosted its ad revenue by 697% in four years and is the fastest-growing media owner, according to Zenith.
Google is the world's biggest media giant, reporting $79.4bn in ad revenue last year, which was three times more than Facebook, the second largest media owner, with $29.6bn revenue, according to the latest edition of Zenith's Top 30 Global Media Owners. Among traditional media companies, the leader is Comcast, with $12.9bn in revenue. Twitter has boosted its ad revenue by 734% in four years and is the fastest-growing media owner, according to Zenith.