Netflix has fallen short of its target for new subscribers by a million in this year. It had previously forecast an additional 6.2 million members of its service worldwide, but figures reported to shareholders for the period showed it had only achieved 5.2 million, taking the total to 130 million. It also substantially undershot its target for US customers, adding just 670,000 of a predicted 1.2 million. Despite the disappointing performance, analysts still expect the company to increase its users by 11% in the US the second quarter of the year and by 21% worldwide.
Netflix has fallen short of its target for new subscribers by a million in the second quarter of the year. It had previously forecast an additional 6.2 million members of its service worldwide, but figures reported to shareholders for the period showed it had only achieved 5.2 million, taking the total to 130 million. It also substantially undershot its target for US customers, adding just 670,000 of a predicted 1.2 million. Despite the disappointing performance, analysts still expect the company to increase its users by 11% in the US this year and by 21% worldwide.