Estimates predict that by today, the IoT will consist of approximately 50 billion objects. Therefore, businesses’ marketing strategies will become important than ever, especially targeted and personality marketing. Value-added services and products are expected to gain focus, with additional services or features added to make them appear more desirable to the typical consumer. Steve Reed, Vice President of Client Development at Elevation Marketing said, "with the advancement of IoT, every industry will enjoy countless opportunities to market to potential buyers." Marketing itself will become more specific and effective, as installed smart devices will be able to provide valuable data and tools that can collect and organise data will be invaluable for marketers, helping to identify where prospects are in the purchasing process.
Estimates predict that by the year 2020, the IoT will consist of approximately 50 billion objects. Therefore, businesses’ marketing strategies will become important than ever, especially targeted and personality marketing. Value-added services and products are expected to gain focus, with additional services or features added to make them appear more desirable to the typical consumer. Steve Reed, Vice President of Client Development at Elevation Marketing said, "with the advancement of IoT, every industry will enjoy countless opportunities to market to potential buyers." Marketing itself will become more specific and effective, as installed smart devices will be able to provide valuable data and tools that can collect and organise data will be invaluable for marketers, helping to identify where prospects are in the purchasing process.