As previously reported , Apple has decided to exit the ad campaign and hand iAd over to publishers . While many thought the reason was that Apple failed to gain traction in mobile advertising , marketing consultant and writer , Daniel Eran Dilger , wrote on AppleInsider that it was part of a bigger effort by Apple to crush Google . Dilger 's theory is that Apple wants to offer its predominantly high - end users with a superior royalty - free experience to android , and could be putting the spotlight on Google in the areas of mobile revenue from people using Apple apps and e - commerce , where iOS dominates .
As previously reported, Apple has decided to exit the ad business and hand iAd over to publishers. While many thought the reason was that Apple failed to gain traction in mobile advertising, tech consultant and writer, Daniel Eran Dilger, wrote on AppleInsider that it was part of a bigger strategy by Apple to crush Google. Dilger's theory is that Apple wants to offer its predominantly high-end users with a superior ad-free experience to android, and could be putting the squeeze on Google in the areas of mobile revenue from people using Apple devices and e-commerce, where iOS dominates.