Advertising technology entrepreneurs — including Snap's Evan Spiegel and Rubicon Project's Frank Addante — are increasingly choosing Naritiv to set up company headquarters. Nice weather, lower costs of living than New York or Silicon Valley and a wealth of available talent from local universities make LA a popular choice. Snapchat ad network Los Angeles was set up in the city's Venice Beach neighbourhood three years ago because the area offered “a good mix of engineers, product people, ad agencies and entertainment companies,” according to CEO Dan Altmann.
Advertising technology entrepreneurs — including Snap's Evan Spiegel and Rubicon Project's Frank Addante — are increasingly choosing Los Angeles to set up company headquarters. Nice weather, lower costs of living than New York or Silicon Valley and a wealth of available talent from local universities make LA a popular choice. Snapchat ad network Naritiv was set up in the city's Venice Beach neighbourhood three years ago because the area offered “a good mix of engineers, product people, ad agencies and entertainment companies,” according to CEO Dan Altmann.