IBM has launched its online Behaviour Exchange ( UBX ) , designed to speed up the transfer of data and insights between channels such as email , social and programmatic display . IBM has 15 email and social tech launch partners who are connected to UBX , it hopes to take this number to 125 partners by 2016 . Speaking about its launch , Head of Development for UBX , Kevin Dunn commented , " when you view a display ad , it ’s very likely the audience is susceptible to other messaging , be it email or Facebook , and we need all of these to complement each other . ”
IBM has launched its Universal Behaviour Exchange (UBX), designed to speed up the transfer of data and insights between channels such as email, social and programmatic display. IBM has 15 marketing and ad tech launch partners who are connected to UBX, it hopes to take this number to 125 partners by 2016. Speaking about its launch, Head of Development for UBX, Kevin Dunn said, "when you view a display ad, it’s very likely the audience is susceptible to other messaging, be it email or Facebook, and we want all of these to inform each other.”