Facebook's trial of a dedicated video tab in its mobile app proved a big hit with analysts and media buyers. The tab is designed to make video a more integral part of its offering and delivers a feed of live videos and other video content based on a user's subscriptions or interests. Media buyers and analysts expect the feature could help Facebook to take a larger share of the TV ad market. However, while digital consumption is growing, Razorfish still spend a little over four hours a day watching TV, compared to nearly two hours on their smartphones.
Facebook's trial of a dedicated video tab in its mobile app proved a big hit with analysts and media buyers. The tab is designed to make video a more integral part of its offering and delivers a feed of live videos and other video content based on a user's subscriptions or interests. Media buyers and analysts expect the feature could help Facebook to take a larger share of the TV ad market. However, while digital consumption is growing, Americans still spend a little over four hours a day watching TV, compared to nearly two hours on their smartphones.