Following Apple's announcement last week that it had filed a patent for a new type of ad format that will only serve ads to users "for goods and services which particular users can afford", some experts are voicing their concern that this approach represents a social disaster. The problem is not just the fact that Apple has patented an advertising format, but also its use in advertising.
Following Apple's announcement last week that it had filed a patent for a new type of ad format that will only serve ads to users "for goods and services which particular users can afford", some experts are voicing their concern that this approach represents a social disaster. Also, there is concern over who actually owns this personal data and how it can be accessed.