It 's only been a couple of weeks since Kim Kardashian revealed her shocking new platinum do amid the whirlwind of Paris fashion week . However , the Keeping Up With The Kardashians star is already finding that she has to work pretty hard to maintain the look . Just this week , Kim posted a picture of herself having her dark roots touched up for the third time . Scroll down for video . Kim bleached her hair for the third time this week saying that being a blonde is a 'full-time job ' ... but a top celebrity hairdresser has warned Kim not to hit the bottle too often . Now celebrity hairdresser Andrew Jose , ambassador for Salon Science , has warned that if she 's not careful , Kim could suffer from some serious breakage for her blond look . Andrew , who has styled the tresses of Alanis Morissette , Jamie Campbell Bower and Louise Redknapp , says : 'This type of bleach blonde look goes beyond fashion and if done well can look high-end and powerful . 'Be warned though , this look is definitely not for the faint-hearted . Not only does maintaining the regrowth take a lot of commitment but the chemical process of bleach on the hair can be incredibly damaging . ' When Kim posted the picture of herself having her hair done again , she said : 'Being blonde is a full -time job ! , ' and it seems she 's not far wrong . Kim has been showing off her bright blonde hair for the last couple of weeks after debuting her new look at Paris Fashion week . Andrew says : 'Of all the colouring methods , bleach is the most damaging , and should always be done professionally and slowly . 'Bleaching raises the cuticle on the hair , removing colour pigment permanently from the hair shaft , a process which is called oxidation . 'Bleaching can permanently raise the cuticle , leaving hair dry , brittle and porous . Overlapping bleach in the same place leaves hair feeling weak and elastic , which can then lead to hair breakage . ' He added : 'Overuse and repeated application of bleach to the scalp can strip the hair of moisture and damage the follicle . 'This may cause the hair to either fall out from the root or to break at the weakest point along the hair shaft . ' Any would-be blondes should think about trying a toner before giving the bleach a go , says Andrew . Kim showed off her newly-bleached blonde roots as she ran errands around Los Angeles . Nike Roshe Run Winter Mesh and Suede Sneakers . Get them at Finishline.com . Visit site . She 's been parading around in a series of high end ensembles of late , but today Kim Kardashian was back to running mummy errands in her workout gear . Her favorite Nike sneakers included . The suede and mesh sneakers have a sleek , streamlined design with waffled soles to increase traction and extra cushioning . We would n't expect anything less from the stylish mother-of-one . Best known for their sustainable designs and high profile collaborations , Nike is the go-to brand when it comes to running shoes . When she 's not all dolled up in designer gear , Kim tends to gravitate towards the label 's sporty classics . Click on the link to the right to nab a pair of Roshe Run trainers for a reasonable $ 84.99 . Then head over to our edit of sporty footwear below . We 've taken a liking to the camo interior of these other Roshe style and New Balance 's version at Zappos . Nike Air Max Muse sneakers at Zappos . Visit site . New Balance Women 's WL505 at Zappos . Visit site . Nike Roshe camo at Lady Foot Locker . Visit site . Nike Orive sneakers at Kohl 's . Visit site . Light fantastic ? Kim 's hair has been getting lighter and brighter ever since she went blonde in Paris ( right ) Gentlemen prefer blondes : Kim 's husband Kanye is thought to be a big fan of her blonde locks , the star has previously said that he prefers her with lighter hair . 'Bleaching takes hair to a very raw colour state . Try to embrace the tones of your blonde and adapt the shade using a toner to bring out golds or introduce ash colour layers , ' said Andrew . 'To achieve the bleached-blonde look and keep your hair as healthy as possible always ensure that it is done professionally . 'Your colourist will know not to overlap bleach on the hair . Depending on how quickly your hair grows , the purest of blondes will need to have root maintenance every two weeks . ' Andrew recommends using protein-enriched products to strengthen the hair , which add strength to the hair shaft and prevent breakage . ' He said : 'There are many benefits of using leave-in products that stay on the hair shaft and continue to work after application . ' Having debuted her hair at Paris Fashion Week , Kim revealed that she was inspired to go for the look by Madonna . She said : ' I ’ ve always had this image of Madonna with platinum hair in my references folder on my computer and I ’ ve been waiting a long time to try the look . ' I thought what better time than right now for Paris Fashion Week ? ' But Kim says she may not keep her new look forever . She said : 'It was a really last-minute decision , and I loved taking this risk . It ’ s a fun look , but I ’ m not sure how long it ’ ll last . '
Kim Kardashian has claimed that being blonde is a 'full-time job ' The mum-of-one has had her hair touched up three times already . She told the Daily Mail Online : 'I have been getting my eyebrows done for years Andrew Jose recommends toner as a good alternative .