Mobile ad spend in the Asia - Pacific region has grown significantly over the past year , according to data from real - time consulting firm Smaato 's Q1 global Global Trends in mobile Advertising Report . Mobile spend with the firm increased 14 % annually , with China driving much of the increase . The report found that the country 's ad spend was up 90 % from march 2016 , while Australia saw the second - highest rate of spending in mobile ads , with spending up 37 % YoY.
Mobile ad spend in the Asia-Pacific region has grown significantly over the past year, according to data from real-time ad platform Smaato's Q1 2017 Global Trends in Mobile Advertising Report. Mobile spend with the firm grew 14% YoY, with China driving much of the increase. The report found that the country's ad spend was up 90% from Q1 2016, while Australia saw the second-highest rate of growth in mobile ads, with spending up 37% YoY.