In spite of transparency issues , Facebook accounted for 77 % of the digital advertising industry 's overall revenue last year . However , last week P&G CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole . Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year 's election , according to the Washington Post . Facebook also falsely claimed that it has a potential reach of 41 million olds to 49 - olds in the US , while US demographic data showed that only 31 million people of that age live in the country .
In spite of transparency issues, Facebook accounted for 77% of the digital ad industry's overall growth last year. However, last week P&G CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole. Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year's election, according to the Washington Post. Facebook also falsely claimed that it has a potential reach of 41 million 18 to 24-year-olds in the US, while US census data showed that only 31 million people of that age live in the country.