According to a study by American Century Investment, advisers who use their social media platforms saw a return on investment. 17% of respondents said they had acquired business of at least $1 million partly due to social media. The study found that Facebook is the most used of all the social media platforms at 75%, LinkedIn at 70% and Twitter at 37%.
According to a study by American Century Investment, advisers who use their social media platforms saw a return on investment. 17% of respondents said they had acquired business of at least $1m partly due to social media. The study found that Facebook is the most used of all the social media platforms at 75%, LinkedIn at 70% and Twitter at 37%.