Digital music platform company Patari has joined with Facebook to create Music Stories, a new feature for the Facebook website that will allow users to listen to a 30 second song preview for shared media. Facebook launched Music Stories in late 2015, and has added Patari to the testing team, which already includes iTunes and Spotify. Patari has said that the feature will provide a sustainable, global platform for Pakistani music. The partnership is part of Facebook’s broader efforts to expand its reach into emerging markets like India and China.
Digital music platform company Patari has joined with Facebook to create Music Stories, a new feature for the Facebook website that will allow users to listen to a 30 second song preview for shared media. Facebook launched Music Stories in late 2015, and has added Patari to the testing team, which already includes iTunes and Spotify. Patari has said that the feature will provide a sustainable, global platform for Pakistani music. The partnership took eight months to finalise for Patari, which is the first Pakistani digital media platform sending royalties to its artists.