Uber has found an unexpected new source of customers, elderly passengers in rural Japan. Instead of focusing on Japan’s major cities, the company is targeting older passengers living in the nation’s most remote rural areas. Key to this approach is the fact that Japan is home to two of the world’s fastest-ageing populations, with countless areas which are off the public transport grid. At the same time, their expansion in cities is limited by strict regulations. Uber’s unexpected expansion was created in collaboration with local government officials in one pilot areas.
Uber has found an unexpected new source of customers, elderly passengers in rural Japan. Instead of focusing on Japan’s major cities, the company is targeting older passengers living in the nation’s most remote rural areas. Key to this approach is the fact that Japan is home to one of the world’s fastest-ageing populations, with countless areas which are off the public transport grid. At the same time, their expansion in cities is limited by strict regulations. Uber’s unexpected expansion was created in collaboration with local government officials in two pilot areas.