Consumers could soon interact with chatbots embedded in the adverts they are watching, according to Emi Gal, chief executive of Brainient. The company is working on a system that would allow advertisers and content creators to create automated conversations between humans and chatbots. Several large brands have been experimenting with chatbots, including Facebook and Domino's Pizza. Meanwhile, WeChat reportedly made $100m from bot-driven sales during Singles Day, China's equivalent to Black Friday.
Consumers could soon interact with chatbots embedded in the adverts they are watching, according to Emi Gal, chief executive of Brainient. Speaking at IAB Engage 2016, Gal said talking to consumers directly was "the next stage" for artificial intelligence. Several large brands have been experimenting with chatbots, including Facebook and Domino's Pizza. Meanwhile, WeChat reportedly made $100m from bot-driven sales during Singles Day, China's equivalent to Black Friday.