More than half of UK TV viewers don't mind product placement in shows, while just 15% dislike it, according to a survey by Marketing Week. The study also showed that 53% of the 1,000 respondents felt levels of product placement had stayed the same over this summer, while 44% thought they had increased, and 3% felt levels had dropped. The main criticism of the advertising device was that it distracted from the programme, according to 37% of respondents, while 36% said it made them question a show's independence.
More than half of UK TV viewers don't mind product placement in shows, while just 15% dislike it, according to a survey by Marketing Week. The study also showed that 53% of the 1,000 respondents felt levels of product placement had stayed the same over the past 12 months, while 44% thought they had increased, and 3% felt levels had dropped. The main criticism of the advertising device was that it distracted from the programme, according to 37% of respondents, while 36% said it made them question a show's independence.