NBC has announced that additional advertising space for the Rio de Janeiro Olympic Games this summer has generated over $ 1bn . The $ 5000 includes national advertising , cable and digital sales . A representative from NBC Sports Group generates ad revenue to ' break revenue records ' , with numbers already exceeding those of the previous summer Olympics .
NBC has announced that sold advertising space for the Rio de Janeiro Olympic Games this summer has generated over $1bn. The $1bn includes national broadcast, cable and digital sales. A representative from NBC Sports Group expects ad sales to 'break revenue records', with numbers already surpassing those of the 2012 London Olympics.