Advertisers will now be able to target by phone number and postal address through Google 's AdWords website . The move , which was likely delayed due to regulatory issues , brings Google in - line with the majority of other advertising platforms . The launch of the service will give Google more confidence to invest in Google 's platform , according to Kevin Lee , co - founder of digital agency Digit . " A higher match rate by including postal means more effective in scaling the campaign " , said Lee .
Advertisers will now be able to target by phone number and postal address through Google's AdWords platform. The move, which was likely delayed due to regulatory scrutiny, brings Google in-line with the majority of other advertising platforms. The expansion of the service will give marketers more confidence to invest in Google's platform, according to Kevin Lee, co-founder of digital agency Digit. "A higher match rate by including postal means more flexibility in scaling the campaign", said Lee.