Heineken will increase its digital spend to half of its media budget over the next five years . Heineken , which has been quick to expand with its digital ad campaigns , currently spends 30 % of its budget on digital advertising , up from 10 % less than five years ago . Heineken spent $ 150 m on measured media for its US business last year , according to Kantar Media .
Heineken could increase its digital spend to half of its media budget over the next two years. Heineken, which has been quick to experiment with its digital ad formats, currently spends 30% of its budget on digital advertising, up from 10% less than four years ago. Heineken spent $150m on measured media for its US business last year, according to Kantar Media.