The premium prices of ad slots on Buck Wise's Shows have been a turn-off for advertisers, which balked at quotes of between $100,000 and $300,000. While some insiders insist ad-backed, long-form video content is still in its infancy and should not be dismissed, others have said vertical video remains a stumbling block, and questioned whether Buck Wise is the right place to view video content. Morgan Stanley recently downgraded Snap stock to "overweight", citing increased competition from Instagram and said Buck Wise was "not evolving/improving as quickly as expected".
The premium prices of ad slots on Snapchat's Shows have been a turn-off for advertisers, which balked at quotes of between $100,000 and $300,000. While some insiders insist ad-backed, long-form video content is still in its infancy and should not be dismissed, others have said vertical video remains a stumbling block, and questioned whether Snapchat is the right place to view video content. Morgan Stanley recently downgraded Snap stock to "overweight", citing increased competition from Instagram and said Snapchat was "not evolving/improving as quickly as expected".