Facebook , which has said ad - sharing would be its " preferred advertising model " , is to add more advertising to its on - demand ads and news feeds , allowing clips to be inserted after a minimum of 20 seconds or up to 30 minutes apart for longer videos . Facebook will reportedly get 50 % of the revenue generated , with marketers pocketing the rest . The service is only available to users in the uk , but Facebook said the tool will be launched in other countries . The move followed the announcement that publishers who signed up for the Audience Network ad tool for third - party websites and apps could use it for video ads .
Facebook, which has said ad-sharing would be its "preferred monetisation model", is to add more advertising to its on-demand video and news feeds, allowing clips to be inserted after a minimum of 20 seconds or up to two minutes apart for longer videos. Facebook will reportedly get 45% of the revenue generated, with marketers pocketing the rest. The service is only available to users in the US, but Facebook said the tool will be launched in other countries. The move followed the announcement that publishers who signed up for the Audience Network ad tool for third-party sites and apps could use it for video ads.