Media and entertainment group Global, which owns radio stations Heart, Capital, Classic FM and LBC, has hit a rich revenue stream with video, creating about 600 original videos per month and attracting 200 brands to the publisher – compared to about 30 in 2014. The company also recently launched its own YouTube channel, where it is promoting new content from its TV channels as well as offering exclusive interviews with stars such as David Beckham, Robbie Williams and Sir Alex Ferguson.
Media and entertainment group Global, which owns radio stations Heart, Capital, Classic FM and LBC, has hit a rich revenue stream with video, creating about 600 original videos per month and attracting 200 brands to the publisher – compared to about 30 in 2014. Oliver Deane, Global’s commercial digital director, said 80% of Global’s ad impressions are viewed to the end, while videos generate 40 million monthly, 30-second, non-skippable pre-roll impressions on the company's sites.