According to ALF Insight, 88% of companies now use Instagram to deliver brand messaging and adverts to consumers, making Instagram as popular as Facebook for B2C marketing on social channels. The report also showed that video was the stand out format for social media marketing in this year. New video platforms such as Snapchat, Periscope and AudioBoom provide marketers with more channels to reach customers on.
According to ALF Insight, 88% of companies now use Instagram to deliver brand messaging and adverts to consumers, making Instagram as popular as Facebook for B2C marketing on social channels. The report also showed that video was the stand out format for social media marketing in 2016. New video platforms such as Snapchat, Periscope and AudioBoom provide marketers with more channels to reach customers on.