UK publishers lost almost £14.8m ($19m) through blocked ads last year, despite a fall in the number of ads blocked from 31% in 2016 to 29.9%, according to the Association of Online Publishers (AOP), which said the average individual publisher lost £630,000 in annual revenue through blocking. The AOP says publishers telling users about giving consent under GDPR rules could also tell them what they are losing by blocking ads. “People should be able to decide for themselves whether or not their data is being used against them,” said Tim Berners-Lee, inventor and founder of the World Wide Web, who has been campaigning on behalf
UK publishers lost almost £14.8m ($19m) through blocked ads last year, despite a fall in the number of ads blocked from 31% in 2016 to 29.9%, according to the Association of Online Publishers (AOP), which said the average individual publisher lost £630,000 in annual revenue through blocking. The AOP says publishers telling users about giving consent under GDPR rules could also tell them what they are losing by blocking ads. Nick Flood, deputy managing director at Dennis Publishing which is about to launch its own consent management platform in association with Sourcepoint, said ad blocking was still a threat.