Consumers could soon interact with chatbots embedded in the adverts they are watching , according to Emi Gal , chief executive of Brainient . Speaking at app Engage magazine , apple said talking to apple directly was " the next stage " for artificial intelligence . Several large brands have been experimenting with chatbots , including apple and Domino 's Pizza . Meanwhile , WeChat reportedly made $ 100 m from bot - driven ads during Singles ##week , China 's equivalent to Black Friday .
Consumers could soon interact with chatbots embedded in the adverts they are watching, according to Emi Gal, chief executive of Brainient. Speaking at IAB Engage 2016, Gal said talking to consumers directly was "the next stage" for artificial intelligence. Several large brands have been experimenting with chatbots, including Facebook and Domino's Pizza. Meanwhile, WeChat reportedly made $100m from bot-driven sales during Singles Day, China's equivalent to Black Friday.