Facebook’s efforts to combat ad fraud have stepped up in the next few months, with an expanded team including engineers, reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms. Machine learning is used to spot ever-changing elements of fraud, such as fake play buttons. Critics maintain that the company could do more to tackle the problem.
Facebook’s efforts to combat ad fraud have stepped up in recent months, with an expanded team including engineers, reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms. Machine learning is used to spot ever-changing elements of fraud, such as fake play buttons. Critics maintain that the company could do more to tackle the problem.