investment in photography firm Kodak soared by 50 % after the company said it is to launch an initial coin offering ( ICO ) on 31 march . according to a statement , Kodak will launch a blockchain - based platform offering an " encrypted , digital ledger of rights ownership for photographers to register both new and archive work that they can then acquire within the portfolio " , as well as a digital currency called KodakCoin . The platform is open to investors from US , Canada and other countries . The new platform is intended to help photographers manage rights in their images .
Shares in photography firm Kodak soared by 44% after the company said it is to launch an initial coin offering (ICO) on 31 January. According to a statement, Kodak will create a blockchain-based platform offering an "encrypted, digital ledger of rights ownership for photographers to register both new and archive work that they can then license within the platform", as well as a digital currency called KodakCoin. The ICO is open to investors from US, Canada and other countries. The new platform is intended to help photographers manage rights in their images.