Snapchat has created a channel dedicated to " back to school " which allows users to share their thoughts about returning to school / college . This saw some big successes such as ; Pink , Coca - Cola and the movie " The Visit " place ads within the apps stream . One of the problems for Snapchat is that it lacks the ability to deliver targeted messages to a specific audience . However , Snapchat 's back to school channel has enabled advertisers to reach a range of people that appeal to them .
Snapchat has created a channel dedicated to "back to school" which allows users to broadcast their messages about returning to school/college. This saw some big advertisers such as; Pink, Coca-Cola and the movie "The Visit" place ads within the apps stream. One of the problems for Snapchat is that it lacks the technology to deliver targeted messages to a specific audience. However, Snapchat's back to school channel has allowed advertisers to reach a demographic of people that appeal to them.