Independent record labels are able to tap into China's major music streaming platforms following a series of agreements signed by digital rights agency Merlin Network. The deals with NetEase Cloud Music, Xiami Music and Tencent Music Entertainment – which includes QQ Music, Kugou and Kuwo – gives overseas acts access to about 12% of China's digital music listeners, said Merlin. The deals are the latest sign that China is becoming an increasingly important market for Western artists.
Independent record labels are able to tap into China's major music streaming platforms following a series of agreements signed by digital rights agency Merlin Network. The deals with NetEase Cloud Music, Xiami Music and Tencent Music Entertainment – which includes QQ Music, Kugou and Kuwo – gives overseas acts access to about 90% of China's digital music listeners, said Merlin. The deals are the latest sign that China is becoming an increasingly important market for Western artists.