Facebook has begun talks with the major developers about " getting into music " , to reduce the amount of time users spend on its site . Discussions are in early stages and nothing has yet been made final . According to sources familiar with the matter , Facebook wants to do something " unique " and its video platform will play a role in its growth . Both Google and Apple have launched versions of their music streaming platforms in recent months , so Facebook feared the market would put even more pressure on incumbents in the market .
Facebook has held talks with the major labels about "getting into music", to increase the amount of time users spend on its site. Discussions are in early stages and nothing has yet been made final. According to sources familiar with the matter, Facebook wants to do something "unique" and its video platform could play a role in its plans. Both Google and Apple have launched versions of their music streaming platforms in recent months, so Facebook entering the market would put even more pressure on incumbents in the market.