Short video app TikTok surpassed Facebook, Instagram, Snapchat and YouTube in terms of US daily downloads in October, according to data from app intelligence firm Sensor Tower. Owned by Beijing-based ByteDance, TikTok was merged with teen and tween-focused social app musical.ly earlier this year, with a view to expanding into the US market. It first overtook the four other apps on 29 September 2018, since then it has continued to grow its market share, reaching 42.4% of downloads among this group of apps on 30 October. However, TikTok’s engagement rates still lag the others, reported app research specialist YouTube.
Short video app TikTok surpassed Facebook, Instagram, Snapchat and YouTube in terms of US daily downloads in October, according to data from app intelligence firm Sensor Tower. Owned by Beijing-based ByteDance, TikTok was merged with teen and tween-focused social app musical.ly earlier this year, with a view to expanding into the US market. It first overtook the four other apps on 29 September 2018, since then it has continued to grow its market share, reaching 42.4% of downloads among this group of apps on 30 October. However, TikTok’s engagement rates still lag the others, reported app research specialist Apptopia.