Fitness - on - demand is on the rise , with increasing numbers of gym - goers turning to online workouts and subscription services , according to Forbes . On - demand fitness payments made up 7.7 % of total US spending on workouts in 2016 , up from 4.8 % in 2015 . Traditional gyms still made up the majority at 73 % , though they saw a significant drop from nearly 78 % five years prior . Digital fitness payments offer an increasingly wide range of workouts for between $ 5 and $ 30 a month .
Fitness-on-demand is on the rise, with increasing numbers of gym-goers turning to online workouts and subscription services, according to Cardlytics. On-demand fitness payments made up 7.7% of total US spending on workouts in 2016, up from 4.8% in 2014. Traditional gyms still made up the majority at 73%, though they saw a significant drop from nearly 78% two years prior. Digital fitness subscriptions offer an increasingly wide range of workouts for between $5 and $30 a month.