Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans. The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web. Google...
Google is planning the introduction of ad blocking to both mobile and desktop versions of its Chrome web browser. The ad block filters out unwelcome of offensive ads for users. Google is still working on the details, and it is not known when the feature will be implemented. About a quarter of users in the US now employ the software on their desktop devices, according to estimates. Though reliant on advertising for its revenues, Google is undertaking this defensive move to stem the flow of users to third party search providers who offer ad block services.