Brands looking to get the most out of Instagram and Snapchat's Stories features must embrace vertical video, according to a MediaPost op-ed by Josh Ong, director of marketing and communications for Cheetah Mobile. In 2015, users spent 29% of their viewing time on a smartphone in vertical mode, compared to just 5% in 2010, but brands have been slow to make the change. The new video feature will be available as part of an update that is expected later this year, Ong said.
Brands looking to get the most out of Instagram and Snapchat's Stories features must embrace vertical video, according to a MediaPost op-ed by Josh Ong, director of marketing and communications for Cheetah Mobile. In 2015, users spent 29% of their viewing time on a smartphone in vertical mode, compared to just 5% in 2010, but brands have been slow to make the change. Stumbling blocks include the use of traditional methods for shooting vertical video, though the medium is fast becoming a "convenient, creative and engaging" advertising tool, Ong wrote.