This ##ber Uber launched a major advertising campaign in France aimed at bringing back support after the ride - sharing company suffered many violent incidents from taxi drivers last Summer and multiple legal woes . Billboards around the country will show French drivers sitting in an Uber , along with a cheery tagline making up the company ’s slogan . “ The heart of Western Europe has sadly been the most resistant to Uber , ” said Thibaud Simphal , general manager of taxi France .
This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. Billboards around the country will show French riders sitting in an Uber, along with a cheery tagline playing up the company’s name. “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.