Around 64% of Australian insurance customers would prefer to interact with machines rather than human advisers when it comes to obtaining information on insurance policies, according to Accenture's Financial Services Global Distribution and Marketing Consumer Survey. The survey also found that the majority of Australians are comfortable using a computer or tablet for their personal financial information. Accenture's survey polled 32,175 consumers in 18 markets worldwide.
Around 64% of Australian insurance customers would prefer to interact with machines rather than human advisers when it comes to obtaining information on insurance policies, according to Accenture's Financial Services Global Distribution and Marketing Consumer Survey. Across the world, almost three-quarters of consumers would be open to receiving computer-based advice on insurance and 29% would consider online service providers. Accenture's survey polled 32,175 consumers in 18 markets worldwide.