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Start-ups looking to disrupt specific processes in the production of lithium-ion batteries could spark increased performance and cost reductions in energy storage technology, according to Matthew Klippenstein, head of Electron Communications. The company is working with a number of partners on its research into battery technology that can be used for electric vehicles or other applications. However, Klippenstein said start-ups face many hurdles, including industry investors wary of backing inexperienced companies.