This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. Billboards around the country will show French riders sitting in an Uber, along with a cheery tagline playing up the company’s name. “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber Technologies Inc..
This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. Billboards around the country will show French riders sitting in an Uber, along with a cheery tagline playing up the company’s name. “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.