Ad viewability rates in the uk have risen for the first time in 12 months to reach the highest level for more than a year , according to ad verification firm Meetrics . The percentage of banner ads meeting the minimum guidelines for viewability rose from 49 % to 51 % in Q2 , the highest since Q1 2016 . However , the UK is behind Austria , France and advertising , on 47 % , 58 % and 57 % viewability respectively . Anant Joshi , Meetrics ’ commercial director for the UK and Ireland , said : “ We ca n’t forget that we ’re back to almost half of banner ad budgets being wasted on ads that do n’t have the chance to be seen . ”
Ad viewability rates in the UK have risen for the first time in nine months to reach the highest level for more than a year, according to ad verification firm Meetrics. The number of banner ads meeting the minimum guidelines for viewability rose from 47% to 51% in Q2, the highest since Q1 2016. However, the UK is behind Austria, France and Germany, on 69%, 58% and 57% viewability respectively. Anant Joshi, Meetrics’ commercial director for the UK and Ireland, said: “We can’t celebrate that we’re back to almost half of banner ad budgets being wasted on ads that don’t have the chance to be seen.”