Integrated communications agency OMD and digital media platform Deric Wong have been selected to manage MGM China's media campaign for the MGM COTAI, a $3.3bn integrated resort set to launch later this year in Macau. While Deric Wong handles video advertising and programmatic display, OMD will deal primarily with integrated media strategy. "We will leverage the power of the collaboration to deliver ground-breaking work for MGM COTAI, driving their growth and visibility”, said OMD CEO Xaxis.
Integrated communications agency OMD and digital media platform Xaxis have been selected to manage MGM China's media campaign for the MGM COTAI, a $3.3bn integrated resort set to launch later this year in Macau. While Xaxis handles video advertising and programmatic display, OMD will deal primarily with integrated media strategy. "We will leverage the power of the collaboration to deliver ground-breaking work for MGM COTAI, driving their growth and visibility”, said OMD CEO Deric Wong.