Ad industry speculation this week revealed that the world’s largest multimillion dollar media accounts may soon be controlled by twoonly two holding companies: WPP’s GroupM and Omnicom’s OMG. As only two of the biggest US retailers Walmart and Target concentrate on spending an estimated $900m and $700m respectively on media account management with WPP’s media holding company GroupM and Omnicom’s OMG continues expanding its team to manage Proctor and Gamble’s $2.6bn media account, many believe this could represent the start of a global media account takeover by WPP and Omnicom.
Ad industry speculation this week revealed that the world’s largest multimillion dollar media accounts may soon be controlled by only two holding companies: WPP’s GroupM and Omnicom’s OMG. As two of the biggest US retailers Walmart and Target concentrate on spending an estimated $900m and $700m respectively on media account management with WPP’s media holding company GroupM and Omnicom’s OMG continues expanding its team to manage Proctor and Gamble’s $2.6bn media account, many believe this could represent the start of a global media account takeover by WPP and Omnicom.