Every season has one , a big trend or specific piece of clothing that sends shoppers into a buying frenzy and garments flying off shelves in seconds . There was the pink coat craze of Autumn 2013 , the blanket scarf trend of the winter just passed and who can forget the crop top and high-waisted skirt look worn day-in-day-out by celebrities including Kim Kardashian last summer ? This season however , Marks & Spencer style director Belinda Earl believes it 's her turn , and she might just be right . Scroll down for video . Marks and Spencer is hoping to raise its fashion game with the new Spring/Summer 2015 clothing collection , namely this limited edition real suede skirt , £199 , inspired by the seventies trend fashion revival . Meet the suede skirt M & S is pinning all its hopes on for a much-needed fashion revival . Due in stores next month , the £199 skirt has already been given the celebrity seal of approval . In February , both British model Alexa Chung and New York style icon Olivia Palermo wore the skirt within days of each other , the latter at New York Fashion Week no less . After first debuting their hero design at the Spring/Summer 2015 collection preview for the industry 's key fashion editors , there 's been a buzz surrounding the Seventies-inspired item . British model and It girl Alexa Chung wore the M & S suede skirt to a celebrity-studded launch party in London . Known for her mix of chic and edgy style , Alexa has sparked more than a few fashion trends in her time . New York socialite and fashion blogger Olivia Palermo , who shot to fame on US reality show The City as an apprentice at fashion house Diane von Furstenberg , debuted the M & S suede skirt at New York Fashion Week . Now M & S is hoping the fashion-led fancies of high street shoppers are taken by the skirt in exactly the same way . The brand has even brought the sale date forward by a month from May to April in anticipation of the frenzy , and seen to it that five times the original order of suede skirts are made . Of her fourth collection for the high street giant , and complete revamp of the brand 's failing fashion offering , style director Belinda Earl told British Vogue : 'Everything is coming together . Designed to be both on trend and practical , the soon to be famous Marks and Spencer suede skirt will launch in stores and online 10 April , a month earlier than originally planned to meet high shopper demand . 'The quality , the new styles , the ad campaigns - it 's all filtering through . It was never going to be a one-season turnaround . ' A cheaper faux suede version of the skirt , priced at £39.50 has already sold out online , raising expectations for the hero number even higher . Inspired by the Seventies trend popular on the Spring/Summer 2015 Fashion Week catwalks , the skirt has also been influenced by M & S archive designs . Seventies icons Ali MacGraw and Jane Birkin are also a key influence on this season 's M & S collection , with wearable style and practical glamour running through its core . The seventies fashion trend is set to be a big look for spring and summer , with designers including Gucci ( pictured ) , Mulberry , Alice Temperley and more showing off plenty of brown suede at fashion week SS15 .
Can the skirt turn the British brand 's falling sales figures around ? Inspired by Seventies fashion icons Jane Birkin and Ali MacGraw . The new collection is a return to form for the brand, which has been struggling with its image since it was bought in 2006 from American retailer Neiman Marcus.