Published: 10:11pm, 12 Feb, 2017 Updated: 8:46pm, 20 Jul, 2018
Hong Kong bakery chain Swire Pacific is looking to almost double the number of outlets it has in China by 2020 , and is seeking to become one of the country 's largest bakery chains . It hopes to tap into China 's booming middle class who are seeking better - quality products . Swire 's strategy is to increase the number of bakery shops in Chongqing , Guangzhou and Guiyang to 1,000 within three years . “ Bakery is a very fragmented market in China . We have not yet seen any player dominating so there a big opportunity , ” said Max Lau , the managing director of Swire Foods . Last year Swire Foods took over Qinyuan , a leading chain selling Chinese and western - style pastries , with over 500 outlets .