Published: 7:01pm, 22 Aug, 2017 Updated: 2:55pm, 20 Jul, 2018
Tujia, Airbnb’s largest rival in China, has agreed a partnership with Japanese vacation rental service Rakuten Lifull Stay, owned by e-commerce giant Rakuten. The deal is intended to help Tujia expand in Japan and compete with Airbnb globally. Rakuten Lifull Stay and Tujia will share resources, giving Tujia’s Japanese listings business a significant boost, with Japan being a popular destination for China’s outbound travellers. “China is the biggest market for Chinese travel agents, so we are very excited about this partnership,” said CEO of Tujia Group Wang Xiaojun.