A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40 percent from 2015. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'
A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40% from 2015. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'