Protected Media advertising solutions provider Digital has created an anti-fraud solution that will detect malware which fakes viewability. The solution provides granular information on the position of the ad, and works alongside a reporting tool which "pinpoints the exact source" of troublesome ads. Asaf Greiner, CEO of Digital, said the solution could help "bring back faith, trust and value to mobile advertising."
Digital advertising solutions provider Protected Media has created an anti-fraud solution that will detect malware which fakes viewability. The solution provides granular information on the position of the ad, and works alongside a reporting tool which "pinpoints the exact source" of troublesome ads. Asaf Greiner, CEO of Protected Media, said the solution could help "bring back faith, trust and value to mobile advertising."