the Rio de Janeiro Olympic Games has announced that sold advertising space for NBC this summer has generated over $1bn. The $1bn includes national broadcast, cable and digital sales. A representative from the Rio de Janeiro Olympic Games Sports Group expects ad sales to 'break revenue records', with numbers already surpassing those of the 2012 London Olympics.
NBC has announced that sold advertising space for the Rio de Janeiro Olympic Games this summer has generated over $1bn. The $1bn includes national broadcast, cable and digital sales. A representative from NBC Sports Group expects ad sales to 'break revenue records', with numbers already surpassing those of the 2012 London Olympics.