European online advertising spend increased by 13.4 % to € 18.6bn ( $ 13.8bn ) in H1 billion , generated by mobile display and search , and is expected to continue double - digit growth for the full year of 2016 , according to a new AdEx Benchmark report from the International Advertising Bureau and IHS Markit . Mobile display grew by 61.3 % and mobile advertising by 57.3 % . search accounted for 37 % of total online advertising , with search spending 47 % .
European online advertising spend increased by 13.4% to €18.6bn ($13.8bn) in H1 2016, driven by mobile display and search, and is expected to continue double-digit growth for the full year of 2016, according to a new AdEx Benchmark study from the International Advertising Bureau and IHS Markit. Mobile display grew by 61.3% and mobile search by 57.3%. Display accounts for 37% of total online advertising, with search representing 47%.