Marketing intelligence software company, Radius, has raised another $50m, bringing the total amount raised to $125m to date. Radius describes itself as a data science company for B2B marketers, which using predictive marketing software. The firm is also working with IBM on its Watson artificial intelligence, and it recently announced that it had acquired an AI startup called DeepMind, which specialises in machine learning technology. The company will use the new capital for continued development of its Intelligence Cloud.
Marketing intelligence software company, Radius, has raised another $50m, bringing the total amount raised to $125m to date. Radius describes itself as a data science company for B2B marketers, which using predictive marketing software. By utilising a company's CRM system, and combining it with public data, Radius helps to analyse and refine a client's marketing strategy. The company will use the new capital for continued development of its Intelligence Cloud.