Amazon topped the list of Havas ' Meaningful Brands ' global study in the UK , with 64 % of people saying they would care if the retailer disappeared . M&S , apple brands , Aldi and Sainsbury 's followed suit to take the top five spots . Amazon is carrying out a UK marketing campaign , which uses a more emotive led creative , to demonstrate what their services mean to customers rather than focus on the more funcitonal benefits .
Amazon topped the list of Havas' Meaningful Brands' global study in the UK, with 64% of people saying they would care if the retailer disappeared. M&S, John Lewis, Aldi and Sainsbury's followed Amazon to take the top five spots. Amazon is rolling out a UK marketing campaign, which runs a more emotive led creative, to demonstrate what their services mean to customers rather than focus on the more funcitonal benefits.