Facebook is taking further measures to restrict page owners from sharing third - party content in exchange for money from publishers . The platform has made changes to its branded content guidelines , making it against the rules for page owners to accept anything " of value " in exchange for sharing content they did not produce themselves . This " influencer " model had become a successful distribution method for a number of publishers , who were able to gain revenue at rates lower than Facebook 's advertising revenue . A few of these are now looking at ways they can avert the new restrictions .
Facebook is taking further measures to restrict page owners from sharing third-party content in exchange for money from publishers. The platform has made changes to its branded content guidelines, making it against the rules for page owners to accept anything "of value" in exchange for sharing content they did not produce themselves. This "influencer" model had become a successful distribution method for a number of publishers, who were able to gain traffic at rates lower than Facebook's advertising rates. A number of these are now looking at ways they can avert the new restrictions.