WeWork is using beacons connected to iPhones to try to make its office spaces as efficient as possible by tracking the movement of users to improve its service. One example is sending an alert to offer the use of a conference room to someone who walks into it without booking. The company has also been experimenting with ways that people can share information about their work and home lives through social media.
WeWork is using beacons connected to iPhones to try to make its office spaces as efficient as possible by tracking the movement of users to improve its service. One example is sending an alert to offer the use of a conference room to someone who walks into it without booking. The company is also trialling the use of heat maps to determine how and where people gather in a space and gathering data on neighbourhoods to identify potentially successful locations.