Facebook and Google became industry leaders by looking to the future and planning ahead, so they cannot afford to ignore growing ad-blocking technology. Facebook and Google are not going to have a problem with their digital advertising at present but they should take the time to evaluate the impact ad-blocking could have. Ad-blocking is on the radar for many advertisers, just 7% of the US ad agencies surveyed said they were "somewhat" concerned about ad-blocking.
Facebook and Google became industry leaders by looking to the future and planning ahead, so they cannot afford to ignore growing ad-blocking technology. Facebook and Google are not going to have a problem with their digital advertising at present but they should take the time to evaluate the impact ad-blocking could have. Ad-blocking is on the radar for many advertisers, 46% of the US ad agencies surveyed said they were "somewhat" concerned about ad-blocking.