Fake Instagram followers were purchased by 11% of UK influencers in the first six months of 2018, according to a study by CampaignDeus. The segment appears to be losing its appeal, with influencer engagement rates falling an average of 12%, the study found. Influencers with 10,000 to 100,000 followers achieved a 60% higher engagement rate than those with more than 100,000 followers. These findings were supported by an eMarketer report in which 45.8% of cosmetic, luxury and fashion marketers in Europe and the US said micro-influencers were most effective.
Fake Instagram followers were purchased by 12% of UK influencers in the first six months of 2018, according to a study by CampaignDeus. The segment appears to be losing its appeal, with influencer engagement rates falling an average of 11%, the study found. Influencers with 10,000 to 100,000 followers achieved a 60% higher engagement rate than those with more than 100,000 followers. These findings were supported by an eMarketer report in which 45.8% of cosmetic, luxury and fashion marketers in Europe and the US said micro-influencers were most effective.