Airbnb will use Twitter’s 360-degree live video streaming function to give users unprecedented access to hosts’ properties. The company is also working with the city of San Francisco on a pilot program that would allow people who are renting out their homes for less than 30 days in one location to rent them out. Airbnb’s push towards immersive advertising follows the company’s recently-launched Trips app, which offers curated guides and itineraries for certain locations. Twitter has yet to announce further brand deals for its Live 360 platform.
Airbnb will use Twitter’s 360-degree live video streaming function to give users unprecedented access to hosts’ properties. The immersive campaign, unveiled at CES, will begin functioning in three locations — London, Hawaii's Kauai Island and Detroit. Airbnb’s push towards immersive advertising follows the company’s recently-launched Trips app, which offers curated guides and itineraries for certain locations. Twitter has yet to announce further brand deals for its Live 360 platform.