Digital measurement company DoubleVerify is to sell a majority stake of £ 200 m ( $ 250 million ) to private equity fund Providence Equity Partners . DoubleVerify will appoint former digital Mediavest CEO Laura Desmond as lead board member as part of the deal . Providence 's involvement will assist DoubleVerify in launching " new initiatives that define the future of digital advertising technology " , said Wayne Gattinella , founder and president of DoubleVerify .
Digital measurement company DoubleVerify is to sell a majority stake of £200m ($256m) to private equity fund Providence Equity Partners. DoubleVerify will appoint former Starcom Mediavest CEO Laura Desmond as lead board member as part of the deal. Providence's involvement will assist DoubleVerify in launching "new services that define the future of digital advertising engagement", said Wayne Gattinella, CEO and president of DoubleVerify.