Google and Facebook will possess 70% of all the ad spend for display advertising in the UK by 2020, according to a report from OC & C Strategy Consultants. The two businesses already represent around 75% of the £18.4bn ($4.1bn) display ad market in the US, as well as 53% of the £4bn spent in the UK. The report also predicts Facebook and Google will grow 24% each year until 2020, accounting for 71% of the £22.9bn total ad market in the UK. The consultancy firm warns that with the predicted growth, Facebook and Google will leave little room for rivals.
Google and Facebook will possess 70% of all the ad spend for display advertising in the UK by 2020, according to a report from OC & C Strategy Consultants. The two businesses already represent around 75% of the £18.4bn ($22.9bn) display ad market in the US, as well as 53% of the £4bn spent in the UK. The report also predicts Facebook and Google will grow 24% each year until 2020, accounting for 71% of the £4.1bn total ad market in the UK. The consultancy firm warns that with the predicted growth, Facebook and Google will leave little room for rivals.