Snapchat and Twitter gave marketers more bang for their buck last year, boosting returns as online advertising spend on the platforms grew, according to Singular. The marketing analytics firm's study of 1,700 apps found Snapchat offered the 15th-highest returns on advertising spend for non-gaming apps and was placed sixth across all media; it barely even featured in the survey last year. Twitter moved up 11 places to seventh across all media.
Snapchat and Twitter gave marketers more bang for their buck last year, boosting returns as online advertising spend on the platforms grew, according to Singular. The marketing analytics firm's study of 1,700 apps found Snapchat offered the sixth-highest returns on advertising spend for non-gaming apps and was placed 15th across all media; it barely even featured in the survey last year. Twitter moved up 11 places to seventh across all media.