Global CEO of furniture retailer IKEA, Jesper Brodin, has implemented a three-year strategy to bring the company up-to-date with the digital revolution. The Swedish firm is currently working on an online store that will be able to offer customers more than 10,000 products from around the world. Part of the strategy will involve the use of big data to gain fresh consumer insights. It will also roll out smaller-format stores in shopping centres, where customers can plan spaces, such as kitchens.
Global CEO of furniture retailer IKEA, Jesper Brodin, has implemented a three-year strategy to bring the company up-to-date with the digital revolution. The Swedish firm aims to reach more online consumers worldwide, offering a same-day or next-day delivery service, similar to Amazon. Part of the strategy will involve the use of big data to gain fresh consumer insights. It will also roll out smaller-format stores in shopping centres, where customers can plan spaces, such as kitchens.