Marketers in the Asia-Pacific region are not concerned with Google's recent ad placement scandal, believing that the company will address the issues over the long-term, according to market intelligence group Campaign Asia. The report said Google has been able to maintain its position as a top global advertising platform because of its ability to reach users on multiple devices and platforms. Outright boycotting of the YouTube service is considered unhelpful, especially as YouTube's channel partners represent a fairly safe content pool, said Joe Nguyen, APAC SVP at media measurement firm comScore.
Marketers in the Asia-Pacific region are not concerned with Google's recent ad placement scandal, believing that the company will address the issues over the long-term, according to market intelligence group Campaign Asia. The issue of ad misplacement is not likely to be solved overnight and is nothing new, said experts contacted by Campaign Asia. Outright boycotting of the YouTube service is considered unhelpful, especially as YouTube's channel partners represent a fairly safe content pool, said Joe Nguyen, APAC SVP at media measurement firm comScore.