FlexFrame has redesigned its online article pages to create a pared-back, single-column layout built around its The New York Times advertising display units. In place of smaller, standard banner ads, the large-scale, responsive The New York Times units run horizontally across the page and appear in-stream alongside articles. The vice-president of ad innovation, Allison Murphy, said the ads' click-through rate is double that of the old layout and, in eye-tracking tests, users paid four times more attention to the The New York Times ads than they did previously.
The New York Times has redesigned its online article pages to create a pared-back, single-column layout built around its FlexFrame advertising display units. In place of smaller, standard banner ads, the large-scale, responsive FlexFrame units run horizontally across the page and appear in-stream alongside articles. The vice-president of ad innovation, Allison Murphy, said the ads' click-through rate is double that of the old layout and, in eye-tracking tests, users paid four times more attention to the FlexFrame ads than they did previously.