A UK-based digital advertising trial has attracted McDonald’s, Nestle and Virgin Media as its first brands. The project, launched by the Joint Industry Committee for Web Standards, aims to increase trust and transparency in the sector by using distributed ledger technology (DLT) to monitor the supply chain of advertising spending. The trial will run until the end of 2019.
A blockchain-based digital advertising trial has attracted McDonald’s, Nestle and Virgin Media as its first brands. The project, launched by the Joint Industry Committee for Web Standards, aims to increase trust and transparency in the sector by using distributed ledger technology (DLT) to monitor the supply chain of advertising spending. The trial will run until the end of 2019.