Over 100 million users globally are currently able to download content . Spotify hosts the most of these subscriptions , with 39 million paying customers , while Apple recently announced that over 17 million people were paying for its streaming services . publishers , however , have warned that these services must still exist in efforts to convert users to digital subscriptions , as Spotify alone still has around 61 million users on its free platform .
Over 100 million people globally are currently paying to stream music. Spotify hosts the most of these subscriptions, with 39 million paying customers, while Apple recently announced that over 17 million people were paying for its streaming services. Critics, however, have warned that these services must still invest in efforts to convert users to paid subscriptions, as Spotify alone still has around 61 million users on its free service.