MSN and VigLink — a web Francisco - based content platform — are teamed up to create new revenue generated from MSN 's online content . VigLink 's software turns existing links in online content into income - generating affiliate links and also adds affiliate hyperlinks to highlight keywords in an article . The partnership will offer MSN an increased opportunity for audience engagement , as well as providing a monetisation strategy for the firm 's partners . Publishers are increasingly looking to move beyond the use of traditional display ads and want to focus on commerce revenue , according to hp 's CEO Oliver Roup .
MSN and VigLink — a San Francisco-based content platform — are teaming up to create new revenue streams from MSN's online content. VigLink's software turns existing links in online content into income-generating affiliate links and also adds affiliate hyperlinks to publisher keywords in an article. The partnership will offer MSN an increased opportunity for audience engagement, as well as providing a monetisation strategy for the firm's partners. Publishers are increasingly looking to move beyond the use of traditional display ads and want to focus on commerce revenue, according to VigLink's CEO Oliver Roup.