Insurers and other financial institutions in India should adjust their outreach campaigns to reflect societal changes and an increased prominence of women making more financial decisions, according to Best Media Info. The number of women making investment decisions independently has risen from 37% to 52% Between 2015 and 2016, according to a report from Nielsen. Institutions can no longer assume men are making the majority of financial decisions within a family, with some companies suggesting marketing should look to be inclusive of the whole family unit.
Insurers and other financial institutions in India should adjust their outreach campaigns to reflect societal changes and an increased prominence of women making more financial decisions, according to Best Media Info. The number of women making investment decisions independently has risen from 37% to 52% between 2015 and 2016, according to a report from Nielsen. Institutions can no longer assume men are making the majority of financial decisions within a family, with some companies suggesting marketing should look to be inclusive of the whole family unit.