Facebook's trial of a dedicated video tab in its mobile app proved a big hit with analysts and media buyers. The tab is designed to make video a more integral part of its offering and delivers a feed of live videos and other video content based on a user's subscriptions or interests. Media buyers and analysts expect the feature could help Facebook to take a larger share of the TV ad market. But it also raises questions about whether users will be able to use their existing accounts for video, which would require them to sign up again.
Facebook's trial of a dedicated video tab in its mobile app proved a big hit with analysts and media buyers. The tab is designed to make video a more integral part of its offering and delivers a feed of live videos and other video content based on a user's subscriptions or interests. Media buyers and analysts expect the feature could help Facebook to take a larger share of the TV ad market. However, while digital consumption is growing, Americans still spend a little over four hours a day watching TV, compared to nearly two hours on their smartphones.