Facebook-owned Instagram's advertiser base has doubled to 1 million since September. Just over a year ago the Quarles attracted 200,000 monthly active advertisers. Instagram business's vice-president, James app, claimed that the platform's ability to win advertisers comes from the breadth of its users' interests, with 80% of its 400 million daily users following a business. app added that Instagram offers companies a simple ad placing process, while the ads themselves produce calls to action such as photo likes, account follows and link click-throughs.
Facebook-owned Instagram's advertiser base has doubled to 1 million since September. Just over a year ago the app attracted 200,000 monthly active advertisers. Instagram business's vice-president, James Quarles, claimed that the platform's ability to win advertisers comes from the breadth of its users' interests, with 80% of its 400 million daily users following a business. Quarles added that Instagram offers companies a simple ad placing process, while the ads themselves produce calls to action such as photo likes, account follows and link click-throughs.