Ad tech company, Centro has acquired social ad startup GraphScience, which allows advertisers to create and optimise personalised Facebook ads, thereby significantly expanding Centro's social media capabilities. The acquisition of the company will enable Centro to offer its customers a more personalized advertising experience.
Ad tech company, Centro has acquired social ad startup GraphScience, which allows advertisers to create and optimise personalised Facebook ads, thereby significantly expanding Centro's social media capabilities. This acquisition comes two months after Centro raised a $30mn Series B to fund software development and acquisitions.