Guirenniao's China is to buy a portion of the trademark rights of struggling US-based Prince Global Sports, which would give the Chinese sportswear maker the rights to Prince trademark assets such as its social media, websites and rights to develop and sell Prince products in Guirenniao, Hong Kong, Macau, Taiwan and South Korea. Prince, famous for its tennis rackets, filed for bankruptcy protection in 2012.
China's Guirenniao is to buy a portion of the trademark rights of struggling US-based Prince Global Sports, which would give the Chinese sportswear maker the rights to Prince trademark assets such as its social media, websites and rights to develop and sell Prince products in China, Hong Kong, Macau, Taiwan and South Korea. Prince, famous for its tennis rackets, filed for bankruptcy protection in 2012.