Independent record labels are able to tap into China 's major music streaming platforms following a series of deals signed by digital rights agency Merlin Network . The deals with NetEase ##x Music , universal music and Tencent Music Entertainment – which includes universal Music , Kugou and Kuwo – give overseas acts access to about 90 % of China 's digital music streams , said Merlin . The deals are the latest sign that China is becoming an increasingly important market for Western music .
Independent record labels are able to tap into China's major music streaming platforms following a series of agreements signed by digital rights agency Merlin Network. The deals with NetEase Cloud Music, Xiami Music and Tencent Music Entertainment – which includes QQ Music, Kugou and Kuwo – gives overseas acts access to about 90% of China's digital music listeners, said Merlin. The deals are the latest sign that China is becoming an increasingly important market for Western artists.