Instagram is seeking to monetise its fledgling video service and standalone app IGTV by allowing brands to buy ads. The company has been testing the feature in Australia since last month with a pilot program that allows advertisers to pay for ads on Instagram. Instagram confirmed it was examining different monetisation strategies to ensure its features benefited its businesses and community but did not comment on specifics.
Instagram is seeking to monetise its fledgling video service and standalone app IGTV by allowing brands to buy ads. The social media platform has been in talks with advertisers over ad-buying opportunities in order to support its creators and publishers, according to sources. Instagram confirmed it was examining different monetisation strategies to ensure its features benefited its businesses and community but did not comment on specifics.