Real Madrid and Adidas have extended their kit sponsorship deal until 2028. The German sportswear brand is fighting competition from Nike and Puma to snatch up Europe's top clubs, resulting in kit deals skyrocketing in price. Nevertheless, reports that the Real Madrid agreement is worth €120m ($134m) per year were denied by sources from Adidas, although an alternative figure was not provided. The German company reported a 3 percent drop in European sales for Q1 2019 last week.
Real Madrid and Adidas have extended their kit sponsorship deal until 2028. The German sportswear brand is fighting competition from Nike and Puma to snatch up Europe's top clubs, resulting in kit deals skyrocketing in price. Nevertheless, reports that the Real Madrid agreement is worth €120m ($134m) per year were denied by sources from Adidas, although an alternative figure was not provided. The German company reported a 3% drop in European sales for Q1 2019 last week.