Viacom is buying digital media firm AwesomenessTV , which counts 158 million subscribers among its subscribers . The US media conglomerate did not confirm the details of the deal , but earlier reports by Variety priced it at below $ 300 m – which would be less than half of its previous $ 500 m valuation , as stated by Bloomberg . Via Reporter later said it was $ 25 m , plus debt . Viacom 's interest in AwesomenessTV is related to its young audience base , particularly " Gen generation " viewers who grew up watching YouTube rather than traditional channels .
Viacom is buying digital media firm AwesomenessTV, which counts 158 million subscribers among its ranks. The US media conglomerate did not confirm the details of the deal, but earlier reports by Variety priced it at below $300m – which would be less than half of its previous $650m valuation, as stated by Bloomberg. Hollywood Reporter later said it was $25m, plus debt. Viacom's interest in AwesomenessTV is related to its young audience base, particularly "Gen Z" viewers who grew up watching YouTube rather than traditional TV.