A new study conducted by mobile advertising technology company , AppLift , and security company Forensiq found that over 33 % of all programmatic ad impressions on mobile devices are at risk of being fraudulent . From 21 September 2015 until 19 October 2015 , researchers studied advertising requests on ad impressions running through the AppLift 's DataLift mobile buy platform to confirm these results . The US Interactive Advertising Bureau recently released a study showing that ad fraud is worth $ 8.2bn per year , with around $ 1.3bn coming from mobile ad fraud alone . By 2017 eMarketer predicts this will reach $ 20.45bn . The study found that traffic from campaigns run on a click per click basis are three times less likely to be fraudulent than for cost per thousand campaigns .
A new study conducted by mobile advertising technology company, AppLift, and security company Forensiq found that over 33% of all programmatic ad impressions on mobile devices are at risk of being fraudulent. From 21 September 2015 until 19 October 2015, AppLift studied bid requests on ad impressions running through the AppLift's DataLift add buy platform to obtain these results. The US Interactive Advertising Bureau recently released a study saying that ad fraud is costing $8.2bn per year, with around $1.3bn coming from mobile ad fraud alone. By 2017 eMarketer predicts this will reach $20.45bn. The study found that traffic from campaigns run on a click per click basis are three times less likely to be fraudulent than for cost per thousand campaigns.