The IAB UK has added ad company Prism Platform to its members. Prism Platform, which launched from ad blocking software company Shine Technologies in Friday 15-12-2017, uses first-party data to offer targeted solutions and behavioural insights to advertisers and publishers. The company uses data gathered through consumer opt-in facilities to create non-invasive ads that meet IAB standards. Ads are verified free of charge, with early warnings given to non-compliant ads before they are served.
The IAB UK has added ad company Prism Platform to its members. Prism Platform, which launched from ad blocking software company Shine Technologies in 2015, uses first-party data to offer targeted solutions and behavioural insights to advertisers and publishers. The company uses data gathered through consumer opt-in facilities to create non-invasive ads that meet IAB standards. Ads are verified free of charge, with early warnings given to non-compliant ads before they are served.