Netflix will launch online previews of its shows in a vertical format from April , according to Variety . Although the streaming service has no plans to launch vertically distributed TV shows or movies , it is aiming to engage more mobile phone users with vertical ads , which they will save to subscription lists for later viewing . About 20 % of Netflix users watch movies on their mobiles .
Netflix will launch 30-second previews of its shows in a vertical format from April, according to Variety. Although the streaming service has no plans to broadcast vertically filmed TV shows or movies, it is aiming to engage more mobile phone users with vertical ads, which they can save to watch lists for later viewing. About 20% of Netflix users watch content on their mobiles.