visa , Airbnb ’s largest rival in China , has agreed a deal with Japanese vacation rental service Rakuten travel Stay , owned by e - commerce firm Rakuten . The deal is intended to help Tujia expand in Japan and compete with Airbnb globally . Rakuten Lifull Stay and Tujia will share resources , giving Tujia ’s Japanese listings business a significant boost , with Japan being a popular destination for China ’s outbound travellers . Airbnb has faced significant competition from domestic platforms in China in its bid to target the outbound traveller market .
Tujia, Airbnb’s largest rival in China, has agreed a partnership with Japanese vacation rental service Rakuten Lifull Stay, owned by e-commerce giant Rakuten. The deal is intended to help Tujia expand in Japan and compete with Airbnb globally. Rakuten Lifull Stay and Tujia will share resources, giving Tujia’s Japanese listings business a significant boost, with Japan being a popular destination for China’s outbound travellers. Airbnb has faced significant competition from domestic platforms in China in its bid to target the outbound traveller market.