Facebook has partnered with the German analytics company Meetrics , which will provide the social media giant with data on the viewability of adverts . This marks the first time the Facebook has contracted a company outside of the US to provide the service since it began collecting such data in 2008 . The deal will help allow advertisers to gauge how many display ads reach their intended audience . The company plans to build on the service in future by verifying other types of content , including video .
Facebook has partnered with the German analytics company Meetrics, which will provide the social media giant with data on the viewability of adverts. This marks the first time the Facebook has commissioned a company outside of the US to provide the service since it began collecting such data in 2008. The deal will help Facebook advertisers to gauge how many display ads reach their intended audience. The company plans to build on the service in future by verifying other forms of content, including video.