After President Xi Jinping drank a pint of IPA beer on his state visit to the UK, the demand in China for the Greene King’s beer has risen by 1,600%. A shipment of 50,000 will arrive to coincide with Chinese New Year. The company is also planning an expansion into India and plans to open its first brewery outside Europe next year.
After President Xi Jinping drank a pint of IPA beer on his state visit to the UK, the demand in China for the Greene King’s beer has risen by 1,600%. A shipment of 50,000 will arrive to coincide with Chinese New Year. In addition to a 5.9% rise in pre-tax profits, Greene King’s shares have risen 8.5% to 925p, their highest level since July 2007.