SheCapital, a female-focused financial robo-adviser platform, has closed a year after launch, citing lack of traction and manpower. Industry insiders believe there is still a gap for women-specific sites, which peers such as Ellevest, WorthFM and Women Investing Now are touted to fill. The backing of an established network is also noted as an advantage in this area. WorthFM, which is backed by Daily Worth, boasts over 1.2m followers and had 32,000 people open and fund accounts since it rolled out in closed beta six weeks ago; 240 remain on its waiting list, according to founder and CEO, Amanda Steinberg.
SheCapital, a female-focused financial robo-adviser platform, has closed a year after launch, citing lack of traction and manpower. Industry insiders believe there is still a gap for women-specific sites, which peers such as Ellevest, WorthFM and Women Investing Now are touted to fill. The backing of an established network is also noted as an advantage in this area. WorthFM, which is backed by Daily Worth, boasts over 1.2m followers and had 240 people open and fund accounts since it rolled out in closed beta six weeks ago; 32,000 remain on its waiting list, according to founder and CEO, Amanda Steinberg.