In spite of transparency issues, Facebook accounted for 77% of the digital ad industry's overall growth last year. However, last week P&G CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole. Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year's election, according to the Washington Post. The company has also been under fire over its privacy policies, which have come under scrutiny by lawmakers who want them changed.
In spite of transparency issues, Facebook accounted for 77% of the digital ad industry's overall growth last year. However, last week P&G CMO Mark Pritchard demanded more transparency of the social network and the ad industry as a whole. Around 3,000 ads from Russian sources were sold on Facebook in the run up to last year's election, according to the Washington Post. Facebook also falsely claimed that it has a potential reach of 41 million 18 to 24-year-olds in the US, while US census data showed that only 31 million people of that age live in the country.