According to Adobe Digital Index's "Q3 Digital Video Benchmark Report," smartphones share of video is up 87% while the tablet share has declined 7% YoY. Smartphones have now replaced tablets as the device of choice for video, this has been largely driven by the adoption of larger screens on smartphones. Meanwhile, the number of TV Everywhere streams delivered via connected TV devices grew 30%, which is good for Apple and Roku as they make up 33% of this device market. However, Tamara Gaffnet, Principal Analyst at ADI, points out that this this is not all good for Apple since, "Apple TV device growth is happening at the expense of the iPad and the iPhone."
According to Adobe Digital Index's "Q3 Digital Video Benchmark Report," smartphones share of video is up 33% while the tablet share has declined 7% YoY. Smartphones have now replaced tablets as the device of choice for video, this has been largely driven by the adoption of larger screens on smartphones. Meanwhile, the number of TV Everywhere streams delivered via connected TV devices grew 30%, which is good for Apple and Roku as they make up 87% of this device market. However, Tamara Gaffnet, Principal Analyst at ADI, points out that this this is not all good for Apple since, "Apple TV device growth is happening at the expense of the iPad and the iPhone."