PepsiCo has named Yofix the winner of its European Nutrition Greenhouse start-up programme, awarding it a €100,000 ($114,000) grant. The European company produces clean label plant-based fermented dairy alternatives. It was selected with nine other food and drink start-ups for the scheme. Each received a €20,000 payment and expert mentorship to establish their businesses. Yofix grew considerably during the six-month programme and was chosen to receive the prize by the selection committee following a detailed assessment. It intends to use the grant to improve its product line and expand beyond Israel via investment in marketing and sales.
PepsiCo has named Yofix the winner of its European Nutrition Greenhouse start-up programme, awarding it a €100,000 ($114,000) grant. The Israeli company produces clean label plant-based fermented dairy alternatives. It was selected with nine other food and drink start-ups for the scheme. Each received a €20,000 payment and expert mentorship to establish their businesses. Yofix grew considerably during the six-month programme and was chosen to receive the prize by the selection committee following a detailed assessment. It intends to use the grant to improve its product line and expand beyond Israel via investment in marketing and sales.