Australian public broadcaster , Special Broadcasting Service ( SBS ) , has announced its plans to implement anti - ad - blocking technology using Switch Media 's technology , which will enable the broadcaster to maximise its online advertising revenues . AdEase stitches ads together which helps not only to reduce buffering , but makes the transition from one ad to another undetectable to ad - blocking . This move is expected to save the company millions of dollars while providing a personalised interactive experience for individuals on the network .
Australian public broadcaster, Special Broadcasting Service (SBS), has announced its plans to implement anti-ad-blocking technology using Switch Media's AdEase, which will enable the broadcaster to maximise its online advertising revenues. AdEase stitches ads together which works not only to eliminate buffering, but makes the transition from one ad to another undetectable to ad-blockers. This move is expected to save the company millions of dollars while creating a personalised interactive experience for individuals on the network.