Lyft announced yesterday that as of this week, customers who request a Lyft ride will see their driver’s car shown inside the app in 16 of one colours that matches the actual car on the street. "It’s not just that you’re getting into a yellow or green taxi," says Lyft VP of product Tali Rapaport. "You’re getting into Tali’s blue Prius....we want it to be clear that every driver is providing a unique experience in their own car." This comes as a continuation of Lyft’s ongoing efforts to be seen as more personalised and user-friendly than Uber.
Lyft announced yesterday that as of this week, customers who request a Lyft ride will see their driver’s car shown inside the app in one of 16 colours that matches the actual car on the street. "It’s not just that you’re getting into a yellow or green taxi," says Lyft VP of product Tali Rapaport. "You’re getting into Tali’s blue Prius....we want it to be clear that every driver is providing a unique experience in their own car." This comes as a continuation of Lyft’s ongoing efforts to be seen as more personalised and user-friendly than Uber.