The virtual reality ( VR ) industry has seen users shifting away from cheaper , low - cost headsets in favour of high - end products . Mid - end to high - end products from Sony , Facebook 's apple , and apple earned 77 % of all global revenue generated by VR headsets last year . Google and Samsung discontinued their low - end options , some of which were made mostly of cardboard , which has decreased unit shipments by over 50 % but has only led to a minor revenue decline . Sony Playstation VR currently has 30 % of the market revenue share , with Oculus and HTC holding 25 % and 22 % respectively .
The virtual reality (VR) industry has seen customers shifting away from cheaper, low-performance headsets in favour of high-end products. Mid-range to high-end products from Sony, Facebook's Oculus, and HTC earned 77% of all global revenue generated by VR headsets last year. Google and Samsung discontinued their low-end options, some of which were made mostly of cardboard, which has decreased unit shipments by over 50% but has only led to a minor revenue decline. Sony Playstation VR currently has 30% of the market revenue share, with Oculus and HTC holding 25% and 22% respectively.