Older generations are less comfortable sharing their data with organisations and social media platforms than young adults, according to YouGov research. The results, published by the Open Data Institute, showed nearly half of 18-24-year-olds would share data to benefit society, compared to 38% on average, while 37% of the younger group would hand over data to help them save money or get discounts, compared to just 15% of over 55s.
Older generations are less comfortable sharing their data with organisations and social media platforms than young adults, according to YouGov research. The results, published by the Open Data Institute, showed nearly half of 18-24-year-olds would share data to benefit society, compared to 37% on average, while 38% of the younger group would hand over data to help them save money or get discounts, compared to just 15% of over 55s.