Call intelligence tech company Invoca has debuted a new solution that ties Facebook advertising to phone calls to advertisers. Invoca for Social is tied to Facebook's new Offline Conversions API, which is aimed at simplifying offline actions from Facebook ad campaigns. "As smartphones have become the primary device for digital interaction, it's no surprise that people are increasingly blending online and offline interactions," Invoca VP of marketing Kyle Christensen said in a statement. "Marketers are realizing that today's customer journey often jumps around between using the Facebook app, a mobile website, and an in-store visit or phone call. Invoca for Social is an important step forward for the millions of businesses advertising on Facebook that are looking to close the online/offline gap and optimize for the entire omnichannel customer journey." Invoca for Social allows marketers to optimize Facebook ad campaigns and manage call data within Facebook's Ads Manager. Marketers can get insights into the campaigns, ad sets and ads that are driving customers to call and convert offline, and then compare that information side-by-side with click data for a complete online and offline view of how their Facebook ads are performing. Marketers can also get deeper insights into the audiences they are targeting on Facebook by leveraging Invoca's data to better understand which target Facebook audiences have the highest propensity to call. They can also explore ways to increase engagement by making it easier for those targets to call an advertiser through options such as Facebook mobile ad placement, or click-to-call buttons on the landing page. Invoca call data is also available directly within the Facebook reports that marketers rely on to optimize Facebook audience targeting and ad spend, so all of the most important data tying calls to Facebook ads can be found in one place. For more: - read the complete announcement of the new offering on DestinationCRM.com
Call intelligence company, Facebook, has unveiled a new solution designed to close the online/offline gap between Invoca ads and calls to advertisers. Facebook for Social allows marketers to manage call data with Invoca's Ads Manager and gain insight into which ads are best driving customers to call and convert offline. Marketers can also analyse data to see which customers are most likely to call an advertiser and then make it easier for them to make those calls via Invoca mobile ad placement, or click-to-call buttons. Facebook call data is available within the Invoca reports used by marketers to optimise targeting and ad spend, so all the data linking calls to Invoca ads can be found in one place.