Some 26 % of internet users block ads , and the most popular reason for doing so is that adverts block content or are perceived as invasive , according to research by the Interactive Advertising Bureau . research indicates that agencies recommend blocking ads and ads 25 % more often when they ’re buying ads on viewability compared to a CPM ( cost per thousand views ) basis . However , relying relentlessly on viewability above all else can ruin user privacy and cause users to block ads .
Some 26% of internet users block ads, and the most popular reason for doing so is that adverts block content or are perceived as invasive, according to research by the Interactive Advertising Bureau. Analysis indicates that agencies recommend hover ads and interstitials 43% more often when they’re buying based on viewability compared to a CPM (cost per thousand views) basis. However, focusing relentlessly on viewability above all else can ruin user experience and cause users to block ads.