Mobile ad spend in the Asia-Pacific region has grown significantly over the past year, according to data from real-time ad platform Smaato's Q1 2017 Global Trends in Mobile Advertising Report. Mobile spend with the firm grew 14% YoY, with Australia driving much of the increase. The report found that the country's ad spend was up 90% from Q1 2016, while China saw the second-highest rate of growth in mobile ads, with spending up 37% YoY.
Mobile ad spend in the Asia-Pacific region has grown significantly over the past year, according to data from real-time ad platform Smaato's Q1 2017 Global Trends in Mobile Advertising Report. Mobile spend with the firm grew 14% YoY, with China driving much of the increase. The report found that the country's ad spend was up 90% from Q1 2016, while Australia saw the second-highest rate of growth in mobile ads, with spending up 37% YoY.