Amazon is causing further disruption to the fashion industry with new products and services 16 years after making its first foray into the sector. It recently began selling items though its Amazon Essentials brand, while insiders said the online retailer's Prime Wardrobe feature, which boasts a free returns system, and Alexa update Echo Look, offering a hands-free camera and style assistant that comments on clothing choices using a mixture of machine learning and human responses, could lead to Amazon becoming a major player in fashion. The company has also been working closely with designers such as Marc Jacobs and Diane von Furstenberg for whom it offers exclusive licensing deals.
Amazon is causing further disruption to the fashion industry with new products and services 16 years after making its first foray into the sector. It recently began selling items though its Amazon Essentials brand, while insiders said the online retailer's Prime Wardrobe feature, which boasts a free returns system, and Alexa update Echo Look, offering a hands-free camera and style assistant that comments on clothing choices using a mixture of machine learning and human responses, could lead to Amazon becoming a major player in fashion. Amazon is already the largest seller of clothes by gross merchandise volume.