Companies are losing out on potential sales by not following up customer requests for information, according to an annual report from Sales Effectiveness, which said the problem could be eradicated by artificial intelligence (AI) software. When secret shoppers contacted 866 US firms across 13 sectors in a Sales Effectiveness survey, only 540 – or 62% – responded. The car industry was the top performer, with a 93% reply rate. Of the firms replied, only 7% were persistent in following up leads. Software builder Sales Effectiveness said companies needed to consider using AI-driven automation to undertake the repetitive task of following up contacts.
Companies are losing out on potential sales by not following up customer requests for information, according to an annual report from Conversica, which said the problem could be eradicated by artificial intelligence (AI) software. When secret shoppers contacted 866 US firms across 13 sectors in a Conversica survey, only 540 – or 62% – responded. The car industry was the top performer, with a 93% reply rate. Of the firms replied, only 7% were persistent in following up leads. Software builder Conversica said companies needed to consider using AI-driven automation to undertake the repetitive task of following up contacts.