Hearsay Social's has launched its social business maturity model, a program for financial advisors that aims to help them to improve their social media strategies. Hearsay Social's's Abhay Rajaram, said that a new generation of clients, which has grown up with social media, expects a personalised level of service to be delivered through technology and social media, and reports indicate a strong correlation between the growth of an advisor's business and his or her use of social media.
Hearsay Social has launched its social business maturity model, a program for financial advisors that aims to help them to improve their social media strategies. Hearsay Social's Abhay Rajaram, said that a new generation of clients, which has grown up with social media, expects a personalised level of service to be delivered through technology and social media, and reports indicate a strong correlation between the growth of an advisor's business and his or her use of social media.