Swedish outdoor clothing company Fjallraven has used cryptocurrency in a scavenger hunt across several US universities to promote its backpacks. Fjallraven said participants used their phones to search for Fox Coins, a digital currency built on Vatoms, or programmable blockchain tokens. The company is also working with the University of Michigan and other institutions to create an app that will allow users to earn virtual coins by completing tasks such as finding hidden objects using augmented reality.
Swedish outdoor clothing company Fjallraven has used cryptocurrency in a scavenger hunt across several US universities to promote its backpacks. Fjallraven said participants used their phones to search for Fox Coins, a digital currency built on Vatoms, or programmable blockchain tokens. The competition also included the hunt for a branded wallet with a Fox Coin inside.