Samba Financial Group has renewed its regional partnership deal with FC Barcelona for another five years, to 2022-23. The Saudi-based company, which is in the fifth year of its original agreement with the club, will aim to use the deal to grow its brand in the Middle East. “FC Barcelona’s global reach and strong commercial profile are a perfect fit for our region,” said FCB Chairman Karl-Heinz Rummenigge.
Samba Financial Group has renewed its regional partnership deal with FC Barcelona for another five years, to 2022-23. The Saudi-based company, which is in the fifth year of its original agreement with the club, will aim to use the deal to grow its brand in the Middle East. Barcelona, which announced earlier in the year it would only seek regional deals with financial, telecommunications and betting firms, now holds seven partnerships with companies in the financial sector.