Facebook is hoping to win back marketer support with a new campaign emphasising the emotional power of videos after admitting it had misstated viewing figures . phase one of the campaign , which runs until 2012 , features two spots running on Facebook and Instagram and is aimed at media buyers and brand marketers . " Emotional reactions helps consumers build connections with brands and ultimately that drives equity and sales , " said Michelle Klein , Facebook ’s head of global business marketing for digital America . In November , Facebook began using third - party metrics and a measurement council to increase viewability levels .
Facebook is hoping to win back marketer support with a new campaign emphasising the emotional power of videos after admitting it had misstated viewing figures. Phase one of the campaign, which runs until May, features two spots running on Facebook and Instagram and is aimed at media buyers and brand marketers. "Emotional reactions help brands build connections with consumers and ultimately that drives equity and sales," said Michelle Klein, Facebook’s head of global business marketing for north America. In November, Facebook began using third-party metrics and a measurement council to increase viewability transparency.