Audi of America will sell the production version of the e - tron quattro hybrid as a crossover electric vehicle when it arrives globally in 2018 , and it won"t stop there . A second EV will join Audi"s line - up after that , Audi of America President Scott Keogh stated in an interview on the sidelines of the Frankfurt motor show website . In a strategy similar to Tesla 's , Keogh said Audi"s intent is to introduce battery - electric vehicles that provoke desirability . " Unlike a lot of other people we feel quite optimistic that if we build the right [ battery - electric vehicles ] , there will be a market , " Keogh said . Furthermore , another Audi exec , Dr Ulrich Hackenberg , told a group of journalists at the website that Audi is not concerned about Tesla as a threat to their business . " We are not concerned by that because we know the strength of Audi , " he stated . " The Tesla is a competitor ; I think it 's good to have competitors because they 're not only rivals but they prepare the market .... I think we will be successful "
Audi of America will sell the production version of the e-tron quattro concept as a crossover electric vehicle when it arrives globally in 2018, and it won"t stop there. A second EV will join Audi"s line-up after that, Audi of America President Scott Keogh said in an interview on the sidelines of the Frankfurt motor show yesterday. In a strategy similar to Tesla's, Keogh said Audi"s intent is to introduce battery-electric vehicles that provoke desirability. "Unlike a lot of other people we feel quite optimistic that if we build the right [battery-electric car], there will be a market," Keogh said. Furthermore, another Audi exec, Dr Ulrich Hackenberg, told a group of journalists at the event that Audi is not concerned about Tesla as a threat to their business. "We are not concerned by that because we know the strength of Audi," he stated. "The Tesla is a competitor; I think it's good to have competitors because they're not only rivals but they prepare the market....I think we will be successful"