Facebook has unveiled its new "dynamic ads for retail" system, which will allow merchants to only serve Facebook promotions for products that are in stock in a chain brand's location. The system is designed so that the company can target specific demographics and interests of each individual shopper, rather than relying on an algorithm or other automated systems like Google AdWords. The ads, priced on a cost-per-thousand rate, are being trialled by Abercrombie & Fitch, Argos, Macy's, Target, and Pottery Barn, and will be rolled out more widely in the next few weeks.
Facebook has unveiled its new "dynamic ads for retail" system, which will allow merchants to only serve Facebook promotions for products that are in stock in a chain brand's location. Building on Facebook's dynamic ads product, which allows retailers to target users based on their interests, the new feature will show local availability, display product summaries and offer similar items. The ads, priced on a cost-per-thousand rate, are being trialled by Abercrombie & Fitch, Argos, Macy's, Target, and Pottery Barn, and will be rolled out more widely in the next few weeks.