Media agency UM has been chosen by Ubisoft to handle planning and buying duties for the company, before the release of Just Dance 2018, Assassin’s Creed Origins and Far Cry 5. The decision concluded a competitive review that started in a decade and was Ubisoft's first in late 2016. "Our model has been to take a very data-led, analytical approach. That was appealing to such a digital company," said UM's United States CEO, Kasha Cacy.
Media agency UM has been chosen by Ubisoft to handle planning and buying duties for the company, before the release of Just Dance 2018, Assassin’s Creed Origins and Far Cry 5. The decision concluded a competitive review that started in late 2016 and was Ubisoft's first in a decade. "Our model has been to take a very data-led, analytical approach. That was appealing to such a digital company," said UM's United States CEO, Kasha Cacy.