Legal & General America claims to have invented a new way to give a life insurance quote by asking customers to provide a selfie. The company says it has been using the service for about two years and that its users are "overwhelmingly positive." Customers then provide more precise answers to receive accurate quotes, and can apply for a life insurance policy online in just a few minutes. The programme, which is in beta, was created with the aid of facial analytics technology from Lapetus Solutions.
Legal & General America claims to have invented a new way to give a life insurance quote by asking customers to provide a selfie. Its website, SelfieQuote.com, estimates a person's age, body mass index and gender based on selfies and generates an indicative quote. Customers then provide more precise answers to receive accurate quotes, and can apply for a life insurance policy online in just a few minutes.The programme, which is in beta, was created with the aid of facial analytics technology from Lapetus Solutions.