Ad-blocking will be good for the marketing sector, according to 76% of the 255 industry professionals who took part in a recent survey by YouGov. In contrast, the study also revealed that 38% of marketers surveyed believed ad-blocking could lead to a "decline in the market". The survey, conducted among 1,503 ad and tech executives from across Europe, found that 71% believe it is important for advertisers to have control over their online advertising campaigns.
Ad-blocking will be good for the marketing sector, according to 76% of the 255 industry professionals who took part in a recent survey by YouGov. In contrast, the study also revealed that 38% of marketers surveyed believed ad-blocking could lead to a "decline in the market". Almost half of respondents said industry disrupters put them under pressure to reinvent their customer experience, while 42% would be focusing on personalisation in 2017.