This is the incredible moment that Oliver Frost shaved more than eight seconds off his own world record for solving a 4x4 Rubik 's Cube whilst blindfolded . The 21-year-old neuroscience student from the University of Westminster shortened his own best time for completing the conundrum to 2 minutes 10.47 seconds . He smashed his previous record of 2 minutes 18.65 seconds to retain the title for a fourth time during a competition at the University of Edinburgh . To tackle the riddle that has stumped avid-gamers for years , Oliver practices extensively to hone his memory skills . Scroll down for video . Oliver Frost shaved more than eight seconds off his own world record for solving a 4x4 Rubik 's cube blindfolded . 'It always feels great to break a world record , especially if you 've worked hard for it for as long as I have to develop my memory and methods , ' he said . The University of Westminster student used to practice his skills every night . 'But ultimately the reason I compete is to meet up with some of my best friends , travel around the UK and even abroad and to keep my brain sharp . 'To get to my speed it did take quite a lot of practice . ' I used to practice for a few hours a day , until I got a bit older and started to focus on university and jobs . ' The challenge was one of several World Cube Association events contested by participants from 14 countries . Oliver added : 'The techniques for memorizing something like a Rubik 's Cube or even other things like packs of cards or numbers have stayed the same for thousands of years . 'Everyone is capable - it just requires a bit of patience . ' The Rubik 's cube was invented by Hungarian architect Erno Rubik in 1974 . He created the puzzle because he wanted a working model to help explain three-dimensional geometry . It won Toy of the Year in the UK in both 1980 and 1981 , despite the fact most people could not solve the riddle . Labour leader Ed Miliband is a fan of the toy and once boasted that he can do a Rubik 's cube in 90 seconds . Oliver beat his own world record at a World Cube Association event at the University of Edinburgh . Participants from more than 14 countries traveled to Scotland for the international competition . Oliver said the techniques for memorizing something like a Rubik 's Cube have remained unchanged for thousands of years . After setting his fourth world record Oliver said : 'It always feels great to break a world record '
Oliver Frost solved the one Rubik 's Cube in 2 minutes 10.47 seconds . University of Westminster student was blindfolded when he set record . The 21-year-old beat his previous time by over eight seconds to retain title . After securing his fourth world record Frost said he felt 'great '