Apple is hoping to lure owners of its 900 million iPhones and 500 million other gadgets worldwide away from Netflix and Hulu to the Apple+ streaming service. As well as undercutting rivals on price – Apple+ costs $4.99 a month – the tech giant is looking at more attractive ways of bundling the offering. The company has been testing an app called “TV Everywhere” that lets users watch live TV, recorded shows or movies through their mobile devices.
Apple is hoping to lure owners of its 900 million iPhones and 500 million other gadgets worldwide away from Netflix and Hulu to the Apple+ streaming service. As well as undercutting rivals on price – Apple+ costs $4.99 a month – the tech giant is looking at more attractive ways of bundling the offering. They include free access for students who sign up for Apple Music, and a variety of broadcast options, from appointment-TV episodes to entire series available for binge-watching.