21st Century Fox is looking to make more ad tech acquisitions, while also expanding its "trueX" programmatic business it purchased last year, in a bid to increase revenues. Newly appointed 21st Century FOX CEO, Lachlan Murdoch, has highlighted in the past his interest in digital advertising and ad technology.
21st Century Fox is looking to make more ad tech acquisitions, while also expanding its "trueX" programmatic business it purchased last year, in a bid to increase revenues. Newly appointed 21st Century FOX CEO, James Murdoch, has highlighted in the past his interest in digital advertising and ad technology.