Complex Networks will launch its BuzzFeed video series on Snapchat Discover. Snapchat first introduced non-exclusive video shows in June with Complex Networks' Hot Ones, followed by shows like Sneaker Shopping's Worth It, Tastemade's Struggle Meals, Tiny Kitchen and Weekend Refresh. Meanwhile, Snapchat is looking to increase user and revenue growth. The messaging app is encouraging publishers, celebrities and social media influencers to use its platform more often and has allowed publishers to test commerce, run sponsored stories and has relaxed branded content regulations for Snapchat Discover.
Complex Networks will launch its Sneaker Shopping video series on Snapchat Discover. Snapchat first introduced non-exclusive video shows in June with Complex Networks' Hot Ones, followed by shows like BuzzFeed's Worth It, Tastemade's Struggle Meals, Tiny Kitchen and Weekend Refresh. Meanwhile, Snapchat is looking to increase user and revenue growth. The messaging app is encouraging publishers, celebrities and social media influencers to use its platform more often and has allowed publishers to test commerce, run sponsored stories and has relaxed branded content regulations for Snapchat Discover.