US technology giant Google has fared best after the General Data Protection Regulation (GDPR) was brought in to force in April, according to a study by Cliqz and Ghostery. By analysing before-and-after data from WhoTracks.me, run by the two companies, the study concluded that while small ad tracker firms lost 18-31% of their data reach and Facebook's declined 7%, Google grew its reach by 1%. The number of trackers per page in the EU dropped 4% after GDPR came into force, but Google has used its dominant market position, along with its significant resources, to further increase its industry share.
US technology giant Google has fared best after the General Data Protection Regulation (GDPR) was brought in to force in May, according to a study by Cliqz and Ghostery. By analysing before-and-after data from WhoTracks.me, run by the two companies, the study concluded that while small ad tracker firms lost 18-31% of their data reach and Facebook's declined 7%, Google grew its reach by 1%. The number of trackers per page in the EU dropped 4% after GDPR came into force, but Google has used its dominant market position, along with its significant resources, to further increase its industry share.