apple is encouraging marketers to purchase sequenced messaging in its Discover channel , as the advertising industry continues its move away from " spray and pray " formats . According to a survey by Refinery29 , Adaptly and Facebook , view - through rates for sequenced ads averaged 87 % , while opt - in rates for email subscriptions were up by 56 % for consumers using sequenced ads . Snapchat 's platform allows advertisers to be more imaginative with a 30-second slot , engaging consumers with a more creative , relevant narrative .
Snapchat is allowing marketers to purchase sequenced messaging in its Discover channel, as the advertising industry continues its move away from "spray and pray" formats. According to a survey by Refinery29, Adaptly and Facebook, view-through rates for sequenced ads rose 87%, while opt-in rates for email subscriptions were up by 56% for marketers using sequenced ads. Snapchat's decision allows advertisers to be more imaginative with a 30-second slot, engaging customers with a more creative, relevant narrative.