The IAB Technology Laboratory has released an update to its IAB HTML5 for Ad Operations. The death of Flash assisted﻿ in ﻿the rise of HTML5 as companies such as Google stopped using Flash on their Website. “The transition to HTML5 is paramount for improving user-experience online,” said Scott Cunningham, Senior Vice President, Technology and Digital Advertising Guide, for the IAB.
The IAB Technology Laboratory has released an update to its IAB HTML5 for Digital Advertising Guide. The death of Flash assisted﻿ in ﻿the rise of HTML5 as companies such as Google stopped using Flash on their Website. “The transition to HTML5 is paramount for improving user-experience online,” said Scott Cunningham, Senior Vice President, Technology and Ad Operations, for the IAB.