Blockchain-based advertising network AdEx is joining forces with EloPlay in a deal that will enable the e-sports tournament platform to develop an ad module to help monetise the service. Under the tie-up, EloPlay will run marketing campaigns and attract advertisers looking to reach e-sport players. EloPlay will also sell its own ELT cryptocurrency tokens that users can exchange for features and services on the platform. The announcement comes as part of a larger partnership between the two companies which includes the launch of a new blockchain accelerator program called “Elastos Accelerator” (EA) aimed at helping developers
Blockchain-based advertising network AdEx is joining forces with EloPlay in a deal that will enable the e-sports tournament platform to develop an ad module to help monetise the service. Under the tie-up, EloPlay will run marketing campaigns and attract advertisers looking to reach e-sport players. EloPlay will also sell its own ELT cryptocurrency tokens that users can exchange for features and services on the platform. The tokens, which will be on sale between 16 October and 15 November, can also be awarded as prizes to game winners.