Last week Forbes joined the ever - growing list of publishers that have decided to remove users of ad - blocking software from its websites , it was reported positively . As its traffic continues to rise , with November 2015 reports of a 30 % increase reported , Forbes Media has decided to take quite a radical new approach to banning ad - blocking users compared to its competitors . Visitors using desktop browser ad - blockers are now met with a polite but firm request to disable their ads on the Forbes “ welcome screen ” ad page . Once an ad - blocker is disabled , users are promised the “ ad - light experience ” for 30 days , whereby the selected ads do not contain auto play video or animation . Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad - block software users to whitelist the site .
Last week Forbes joined the ever-growing list of publishers that have decided to ban users of ad-blocking software from its websites, it was reported today. As its traffic continues to rise, with November 2015 reports of a 30% increase YoY, Forbes Media has decided to take quite a radical new approach to banning ad-block users compared to its competitors. Visitors using desktop browser ad-blockers are now met with a polite but firm request to disable their software on the Forbes “welcome screen” ad page. Once an ad-blocker is disabled, users are promised the “ad-light experience” for 30 days, whereby the selected ads do not contain auto play video or animation. Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad-block software users to whitelist the site.