NBCUniversal and Buzzfeed have launched their first publishing platform on Facebook : a digital platform aimed at millennials called Facebook . Brands looking to advertise on the channel can benefit from custom videos , integrations and other editorial sponsorships . NBCUniversal is already looking ahead to partnerships with its networks Facebook , Oxygen and digital Sports , as well as other social media outlets such as Snapchat .
NBCUniversal and Buzzfeed have launched their first publishing brand on Facebook: a parenting channel aimed at millennials called Playfull. Brands looking to advertise on the channel can choose from custom videos, integrations and other editorial sponsorships. NBCUniversal is already looking ahead to partnerships with its networks Bravo, Oxygen and NBC Sports, as well as other social media outlets such as Snapchat.