Religiously slathering on sun cream on a hot day can be a time consuming process , but lifestyle guru Gwyneth Paltrow has an answer . The mother-of-two and actress is selling a sun proof T-shirt in her Goop shop . Describing the £27.49 ( $ 45 ) Swim Tee by Land 's End , she writes : 'Nobody wants to cut their beach time short - or exhaust an entire tube of waterproof sunscreen : It 's pretty great to throw on a lightweight UPF 50 swim tee and not have to worry about getting a burn . ' Gwyneth Paltrow is selling a sun proof T-shirt on her website for women who are too busy to use sunscreen . The top , which is made from 91 per cent nylon and 9 per cent Lycra spandex , provides UPF 50 sun protection and the fabric is supported by The Skin Cancer Foundation . Describing the garment on its website , the makers say : 'Protection from the sun is a priority , especially if you spend a lot of time at the pool or beach . And while cover-ups can go just about anywhere , the one place they can ’ t is in the water . Describing the £27.49 Swim Tee by Land 's End , she writes : 'Nobody wants to cut their beach time short - or exhaust an entire tube of waterproof sunscreen : It 's pretty great to throw on a lightweight UPF 50 swim tee and not have to worry about getting a burn ' 'But our Swim Tee is ready to dive in . Designed to wear over your swimsuit top , it ’ s soft as your favorite tee and incredibly lightweight - even while wearing it in the water ! 'It ’ s not just for swimming though . It also works as a colorful cover-up when the air turns cooler or you ’ re just looking to shade your skin . ' While she 's often criticised for regularly recommending outrageously priced luxury items on her lifestyle website , Gwyneth wants her critics to know that she 's just a regular girl . The 42-year-old Oscar-winning actress recently insisted she 's like all other women because , despite her fame , she still seeks the same things as others . She recently told CNN Money : ' I 'm incredibly close to the common woman in that I 'm a woman and I 'm a mother and we all are in a physical body with beating hearts with compassion and love we are all seekers ... Gwyneth Paltrow recently insisted she 's 'close to the common woman ' in an interview . 'We all want fulfilment , we all want to live our best lives . We want to be healthy and happy and squeeze the most we can out of life . I think that 's all women . ' The Iron Man star - who has children Apple , ten , and Moses , eight , with estranged husband Chris Martin - continued to say she is keen to be seen as a normal woman through her lifestyle website Goop , and not a 'guru ' who professes to know all of the answers to people 's problems . She explained : 'What we try to do at Goop is curate and to edit . We know that a woman 's time is her most precious resource and we want to multitask , get a lot done , and what we want to do is provide the best solutions . The Iron Man star says she is keen to be seen as a normal woman through her lifestyle website Goop . Her lifestyle website , Goop , features everything from fashion to health and beauty advice . ' I see myself as an actor and a mother and as an entrepreneur . I do n't see myself as a guru at all . I 'm not a guru because I 'm the one asking the questions . I 'm not purporting to know anything . ' During a recent appearance on Bloomberg 's Market Makers ahead of International Women 's Day , the star said of the perception of her site : ' I think there is sometimes a miscommunication . ' 'We are n't a super-luxury site , but we 're aspirational . We have things on there that cost $ 4 . We have things on there that cost $ 500 . Sometimes I think that some of the criticism Goop gets is because people haven ’ t actually gone to the site and looked around and seen what we actually are . ' In 2011 , the star admitted that the near-deafening criticism she faced over Goop prompted her to consider quitting the brand altogether . 'There were a couple of times when I thought , `` I 'm just gon na stop doing it . People are so mean to me . I do n't want to do it , '' ' she told Harper 's Bazaar UK . 'But then I was like , `` Who cares what some lame person out there says ? '' I was in Italy once , and this old man came up to me and said , `` I had the best time in Nashville because of Goop . '' And that is so worth it to me . '
Gwyneth , 42 , featured £27.49 Swim Tee by Land 's End . Wrote : 'Nobody wants to exhaust an entire tube of waterproof sunscreen ' Top provides UPF 50 sun protection and the fabric is supported by The Skin Cancer Foundation .