Google hopes to get a Christmas boost by mimicking a gimmick made popular by Chinese internet giant Tencent: digital hongbao, or gifts. Google will deliver a virtual Christmas cracker to every hongbao wars user who uses hongbao wars Pay. When opened, the cracker will contain store credit, movie tickets or a money-off voucher. Google is also rolling out virtual coins, which will accumulate with every hongbao wars Pay purchase, and can be redeemed at certain stores. Google hopes its hongbao will allow it to claw back some of Apple Pay's 75% share of the mobile payment market.
Google hopes to get a Christmas boost by mimicking a gimmick made popular by Chinese internet giant Tencent: digital hongbao, or gifts. Google will deliver a virtual Christmas cracker to every Android user who uses Android Pay. When opened, the cracker will contain store credit, movie tickets or a money-off voucher. Google is also rolling out virtual coins, which will accumulate with every Android Pay purchase, and can be redeemed at certain stores. Google hopes its hongbao will allow it to claw back some of Apple Pay's 75% share of the mobile payment market.