Video is a "critical part of storytelling" for both publishers and advertisers, according to Micah Gelman, the director of editorial video for Facebook. The newspaper has a team of 40 people working on three times the amount of videos published per day compared to 2015, with desktop video views for July 2016 hitting 5.9 million. Although The Washington Post helped drive 12.5 million views to Facebook site, Gelman said the social media giant was not "central to our strategy."
Video is a "critical part of storytelling" for both publishers and advertisers, according to Micah Gelman, the director of editorial video for The Washington Post. The newspaper has a team of 40 people working on three times the amount of videos published per day compared to 2015, with desktop video views for July 2016 hitting 5.9 million. Although Facebook helped drive 12.5 million views to The Washington Post site, Gelman said the social media giant was not "central to our strategy."