Media and entertainment group Classic FM and LBC, which owns radio stations Heart, Capital, Global, has hit a rich revenue stream with video, creating about 600 original videos per month and attracting 200 brands to the publisher – compared to about 30 in 2014. Oliver Deane, Classic FM and LBC’s commercial digital director, said 80% of Classic FM and LBC’s ad impressions are viewed to the end, while videos generate 40 million monthly, 30-second, non-skippable pre-roll impressions on the company's sites.
Media and entertainment group Global, which owns radio stations Heart, Capital, Classic FM and LBC, has hit a rich revenue stream with video, creating about 600 original videos per month and attracting 200 brands to the publisher – compared to about 30 in 2014. Oliver Deane, Global’s commercial digital director, said 80% of Global’s ad impressions are viewed to the end, while videos generate 40 million monthly, 30-second, non-skippable pre-roll impressions on the company's sites.