Instagram has taken a step closer to being a “direct response channel” for marketers by introducing banner ads linked to profile pages. The banner will prompt users to take action such as visiting a website or downloading an app. 400 million businesses advertise with Instagram every month, while More than 200,000 users spend an average of 21 minutes a day on the app.
Instagram has taken a step closer to being a “direct response channel” for marketers by introducing banner ads linked to profile pages. The banner will prompt users to take action such as visiting a website or downloading an app. More than 200,000 businesses advertise with Instagram every month, while 400 million users spend an average of 21 minutes a day on the app.