In a fitting move after Zayn Malik 's departure from One Direction , budget supermarket chain Lidl has knocked off a fifth of the price of its One Direction Easter eggs . The German brand showed it had a sense of humour by announcing the news on its Twitter and Facebook accounts with the caption ' # Awkward - looks like we 'll just have to knock 1/5 off too ' and the hashtag # AlwaysInOurHeartsZaynMalik # ByeZayn ' . The eggs were originally priced at 99p and will now cost 79p after the 20 per cent discount . Lidl 's response to Zayn Malik 's departure from chart-topping boy band One Direction was greeted with merriment by social media users ... although there were some loyal fans who found it 'disrespectful ' Zayn Malik announced he was quitting One Direction after five years on Wednesday . The discount applies to all its UK stores , excluding Northern Ireland . A Lidl UK Spokesperson told FEMAIL 'This is naturally devastating news for all the 1D fans out there , ourselves included . 'In times like this only chocolate will do , so we 've decided to reduce our One Direction Easter eggs by 1/5 , to help make things a little easier for everyone . ' The move was greeted with merriment by social media users , with some describing it as 'comedy gold ' and 'hilarious ' and 'too funny ' . User Jenn Reid made a joke of her own , tweeting : ' A lidl banter never hurt anybody ' whilst tweeter Kariss Leigh praised the brand for its swift response , saying : 'That 's some genius marketing right there . ' The brand 's response did however come under fire from the chart-topping boyband 's loyal fanbase , the Directioners . User @ thats0llovcely tweeted : 'That is n't even funny . ' James Davies chimed in with : 'This is so disrespectful to my bae ' ( the acronym for 'before anyone else ' ) whilst @ fluffyxhood was slightly coarser with his comments , saying : 'That 's just f****** rude . ' The original tweet received more than 20,000 retweets and nearly 26,000 likes on Facebook . Jenn Reid made a joke of her own , tweeting : A lidl banter never hurt anybody . Kariss Ainsworth praised the German budget supermarket for their 'genius marketing ' On Wednesday , Zayn Malik quit One Direction after five years . The 22-year-old singer has made the decision to bow out of the chart-topping boy band , leaving Niall Horan , Harry Styles , Liam Payne and Louis Tomlinson to continue as a four-piece . ' I know I have four friends for life in Louis , Liam , Harry and Niall . I know they will continue to be the best band in the world , ' he said . The Best Song Ever hitmakers will record their fifth album in Zayn 's absence and will continue with the remaining dates on the band 's forthcoming world tour . Zayn said in a statement released to MailOnline on Wednesday afternoon : 'My life with One Direction has been more than I could ever have imagined . An unhappy One Direction fan criticised Lidl 's move , tweeting : 'That is n't even funny ' James Davies said : 'This is so disrespectful to my bae ' ( the acronym for 'before anyone else ' 'But , after five years , I feel like it is now the right time for me to leave the band . I 'd like to apologise to the fans if I 've let anyone down , but I have to do what feels right in my heart . ' He continued : ' I am leaving because I want to be a normal 22-year-old who is able to relax and have some private time out of the spotlight . Has the news of Zayn Malik leaving One Direction left you feeling listless , down in the dumps , and heartbroken ? Mending a broken heart is never easy and the temptation to reach for the ice-cream , pizza or popcorn can strike even the strongest of us . But there are healthier , and hopefully happier , ways of finding comfort that may help lift your spirits . FEMAIL has teamed up with a nutritionist Cassandra Barn to identify the ten healthy foods that will keep your spirits up during this difficult time . 1 . Bananas . 2 . Oysters . 3 . Sardines . 4.Brussels sprouts . 5 . Hazelnuts . 6 . Pumpkin Seeds . 7 . Steak . 8 . Asparagus . 9 . Eggs . 10 . Mushrooms .
The brand Direction eggs which were 99p are are now a certified 79p . German brand posted the eggs on their Twitter and Facebook pages . Social media outlets greeted the news with enthusiasm and glee .