Furniture retailer Ikea has partnered with software firm Noah Mallin to develop a virtual reality game allowing shoppers to learn more about the store's products, as well as sustainability and design. The system, which uses a HTC Vive headset, allows customers to play a pillow toss game or spend time with a panda. Although neither firm released details of how much the VR game cost, Wavemaker, Noah Mallin’s head of experience, content and sponsorship said the technology could enable the creation of personalised catalogues or include product placement.
Furniture retailer Ikea has partnered with software firm Wavemaker to develop a virtual reality game allowing shoppers to learn more about the store's products, as well as sustainability and design. The system, which uses a HTC Vive headset, allows customers to play a pillow toss game or spend time with a panda. Although neither firm released details of how much the VR game cost, Noah Mallin, Wavemaker’s head of experience, content and sponsorship said the technology could enable the creation of personalised catalogues or include product placement.