Barclays has partnered with the bank Agency to come up with a novel pre - roll ad that skips itself before the viewer has a chance to . The first commercial featured a Rube Goldberg machine , a humorous device that accomplishes a simple task in a complicated way , designed by 1stAveMachine & Bob Partington , which covers the sectors covered by the bank , including automotive , retail and fashion , aerospace , healthcare and agriculture , before ending . " We ’re doing the viewer a favour by skipping their ad before a normal scenario would play out , " said Partington .
Barclays has partnered with the Martin Agency to come up with a novel pre-roll ad that skips itself before the viewer has a chance to. The 20-second commercial features a Rube Goldberg machine, a humorous device that accomplishes a simple task in a complicated way, designed by 1stAveMachine director Bob Partington, which showcases the sectors covered by the bank, including automotive, retail and fashion, aerospace, manufacturing and agriculture, before ending. "We’re doing the viewer a favour by skipping their ad before a normal ad would play out," said Partington.