the start - up Marshmallow has been given clearance to use its name by the Intellectual Property Office , despite protests from global insurance broker Marsh , which said the names of the two companies could be confused . The ruling said the two names were “ conceptually different ” . Marshmallow co - founder Oliver Kent - Braham said there is a huge amount of insurtech innovation in the marketplace , which cannot be supported and not supported by large companies like Marsh . The broker has not commented on the ruling , but has not said it will appeal .
InsurTech start-up Marshmallow has been given clearance to use its name by the Intellectual Property Office, despite protests from global insurance broker Marsh, which said the names of the two firms could be confused. The ruling said the two names were “conceptually different”. Marshmallow co-founder Oliver Kent-Braham said there is a huge amount of insurtech innovation in the UK, which should be supported and not stifled by large firms like Marsh. The broker has not commented on the ruling, but has not said it will appeal.