Microsoft has announced a $26.2bn cash purchase of LinkedIn, the social network for professionals. The move is expected to boost Microsoft's social media profile, as LinkedIn is the world's largest site for networking and job searches, offering access to around 400m users and a wealth of data. It could also provide more analytics resources for LinkedIn. Satya Nadella will stay on as CEO of LinkedIn, reporting to Microsoft CEO, Jeff Weiner. In a letter to staff, Nadella cited growth in Office 365 and also cloud services as some of the goals of the deal and suggested interesting overlaps between the brands could give rise to new ways of working, subscriptions and target advertising.
Microsoft has announced a $26.2bn cash purchase of LinkedIn, the social network for professionals. The move is expected to boost Microsoft's social media profile, as LinkedIn is the world's largest site for networking and job searches, offering access to around 400m users and a wealth of data. It could also provide more analytics resources for LinkedIn. Jeff Weiner will stay on as CEO of LinkedIn, reporting to Microsoft CEO, Satya Nadella. In a letter to staff, Nadella cited growth in Office 365 and also cloud services as some of the goals of the deal and suggested interesting overlaps between the brands could give rise to new ways of working, subscriptions and target advertising.