The ##rism UK has added ad company Prism Platform to its members . Prism Platform , which launched from ad blocking software company ads Technologies in 2015 , uses first - party data to provide targeted solutions and behavioural solutions to advertisers and consumers . The company uses data collected through consumer opt - in facilities to create non - invasive ads that meet IAB standards . ads are verified free of charge , with early warnings given to non - compliant ads before they are served .
The IAB UK has added ad company Prism Platform to its members. Prism Platform, which launched from ad blocking software company Shine Technologies in 2015, uses first-party data to offer targeted solutions and behavioural insights to advertisers and publishers. The company uses data gathered through consumer opt-in facilities to create non-invasive ads that meet IAB standards. Ads are verified free of charge, with early warnings given to non-compliant ads before they are served.