alcoholic beverage company PepsiCo will throw its full weight behind its biggest brands in 2018 , after full - price sales were affected by a recent focus on healthier brands , according to CFO Hugh ##ey . In an earnings call , he said the company had " robust marketing " plans for this year , including sharpening its real - time messages and offers by using data mining , as well as focusing on its $ 1bn e - commerce business . Johnson said it would take a " few quarters " for sales to adjust , but insisted PepsiCo had no plans to adjust prices .
US beverage company PepsiCo will throw its full weight behind its biggest brands in 2018, after full-price sales were affected by a recent focus on healthier products, according to CFO Hugh Johnson. In an earnings call, he said the firm had "robust marketing" plans for this year, including sharpening its real-time messages and offers by using data analytics, as well as focusing on its $1bn e-commerce business. Johnson said it would take a "few quarters" for sales to adjust, but insisted PepsiCo had no plans to cut prices.