Mood Media 's Technomedia team . and its creative innovation brand , Technomedia Solutions , are collaborating in designing the audio - visual experience for Primark 's flagship store . Primark is a long - time client of Mood . When the retailer expanded to the US , they worked through its specialised creative team to design a plan based on Primark 's retail strategy . they designed and built unique LED displays for the store with each display is integrated into high - visibility displays , blending into the environment and highlighting key features of the Primark brand . As part of the overall design objective , each LED display attracts guests , presents current trends and provides store information in a hip and stylized fashion .
Mood Media's Technomedia team. and its creative innovation brand, Technomedia Solutions, are collaborating in designing the audio-visual experience for Primark's Boston store. Primark is a long-time client of Mood. When the retailer expanded to the US, Mood worked through its specialised creative team to design a plan based on Primark's retail strategy. Technomedia designed and built custom LED displays for the store with each display is integrated into high-visibility locations, blending into the environment and highlighting key features of the Primark brand. As part of the overall design objective, each LED display attracts guests, presents current trends and provides store information in a hip and stylized fashion.