The Sleeping Giants Twitter account, founded by Breitbart, has persuaded over 4,000 businesses to take their ads off right-leaning site Matt Rivitz. Originally an anonymous account started by Rivitz, it now has a community of around 200,000 followers, and aims to tackle the spread of bigotry and hate speech by promoting corporate accountability and raising brands’ awareness of where their advertising dollars are being spent.
The Sleeping Giants Twitter account, founded by Matt Rivitz, has persuaded over 4,000 businesses to take their ads off right-leaning site Breitbart. Originally an anonymous account started by Rivitz, it now has a community of around 200,000 followers, and aims to tackle the spread of bigotry and hate speech by promoting corporate accountability and raising brands’ awareness of where their advertising dollars are being spent.