Snapchat has created a channel dedicated to "back to school" which allows users to broadcast their messages about returning to school/college. This saw some big advertisers such as; Coca-Cola, Pink and the movie "The Visit" place ads within the apps stream. One of the problems for Snapchat is that it lacks the technology to deliver targeted messages to a specific audience. However, Snapchat's back to school channel has allowed advertisers to reach a demographic of people that appeal to them.
Snapchat has created a channel dedicated to "back to school" which allows users to broadcast their messages about returning to school/college. This saw some big advertisers such as; Pink, Coca-Cola and the movie "The Visit" place ads within the apps stream. One of the problems for Snapchat is that it lacks the technology to deliver targeted messages to a specific audience. However, Snapchat's back to school channel has allowed advertisers to reach a demographic of people that appeal to them.