Luxury ride-hailing start-up Wheely has secured $15m in a series B funding round led by Concentric. The Moscow-based firm is targeting the high-end market, with three classes. The lowest costs £12 ($15.50), with Mercedes-Benz E-Class cars; a more upmarket level at £16 offers Mercedes-Benz S-Class vehicles; and a Mercedes-Benz V-Class van category has a minimum spend of £40. The start-up, which requires three years of previous chauffeuring experience from its drivers, as well as additional driving and etiquette tests, currently accounts for 11% of gross bookings in Moscow. It also operates in London and St Petersburg, with expansion to Paris planned.
Luxury ride-hailing start-up Wheely has secured $15m in a series B funding round led by Concentric. The London-based firm is targeting the high-end market, with three classes. The lowest costs £12 ($15.50), with Mercedes-Benz E-Class cars; a more upmarket level at £16 offers Mercedes-Benz S-Class vehicles; and a Mercedes-Benz V-Class van category has a minimum spend of £40. The start-up, which requires three years of previous chauffeuring experience from its drivers, as well as additional driving and etiquette tests, currently accounts for 11% of gross bookings in London. It also operates in Moscow and St Petersburg, with expansion to Paris planned.