Facebook’s efforts to combat ad fraud have stepped up in recent months, with an expanded team including engineers, reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms. Facebook has also been testing new ways for advertisers to target ads based on the content they see when people are browsing through its website, such as by using “retargeting” technology that can identify Critics maintain that the company could do more to tackle the problem.
Facebook’s efforts to combat ad fraud have stepped up in recent months, with an expanded team including engineers, reviewers and local language experts working in combination with artificial intelligence and a variety of detection algorithms. Machine learning is used to spot ever-changing elements of fraud, such as fake play buttons. Critics maintain that the company could do more to tackle the problem.