US product placement revenues are projected to grow 50 % in 2020 as marketers find new ways to feature brands and products in programme advertisements and so sidestep consumers ' ability to shape - shift and avoid watching ads . While advertising remains the most important channel for product placement , digital media integrations and recorded music integration are both growing fast .
US product placement revenues are expected to grow 13.5% in 2015 as marketers find new ways to feature brands and products in programme content and so sidestep consumers' tendency to time-shift and avoid watching ads. While TV remains the most important channel for product placement, digital media integrations and recorded music integration are both growing fast.