Mindshare has signed up MediaMath , Integral digital Science and Rubicon ##nect to join its global programmatic alliance . Project Proton aims to demonstrate how blockchain can be applied to the delivery of digital advertising . Based on the Zilliqa blockchain platform , the alliance plans to launch a smart contract system that is integrated into the programmatic ecosystem , allowing all parties within the chain to operate transparently .
Mindshare has signed up MediaMath, Integral Ad Science and Rubicon Project to join its blockchain programmatic alliance. Project Proton aims to assess how blockchain can be applied to the world of digital advertising. Based on the Zilliqa blockchain platform, the alliance plans to launch a smart contract system that is integrated into the programmatic ecosystem, allowing all parties within the chain to operate transparently.