Swedish outdoor clothing retailer Fjallraven has used participants in a scavenger hunt across several participating universities to promote its backpacks . Fjallraven hunt participants used their phones to search for Fox currency , a digital currency built on Vatoms , or programmable blockchain tokens . The hunt also included the hunt for a branded wallet with a Fox Coin inside .
Swedish outdoor clothing company Fjallraven has used cryptocurrency in a scavenger hunt across several US universities to promote its backpacks. Fjallraven said participants used their phones to search for Fox Coins, a digital currency built on Vatoms, or programmable blockchain tokens. The competition also included the hunt for a branded wallet with a Fox Coin inside.