Instacart has acquired Toronto-based e-commerce firm Unata to enhance its grocery delivery offering. The deal will let the San Francisco-based firm incorporate Unata's platform into their own delivery service, and scale quickly to keep with rivals in an increasingly competitive market. Unata CEO Apoorva Mehta said combining Instacart's technology and scale with his own company's digital platform would help them become a "one-stop solution" for grocery retailers.
Instacart has acquired Toronto-based e-commerce firm Unata to enhance its grocery delivery offering. The deal will let the San Francisco-based firm incorporate Unata's platform into their own delivery service, and scale quickly to keep with rivals in an increasingly competitive market. Unata CEO Chris Bryson said combining Instacart's technology and scale with his own company's digital platform would help them become a "one-stop solution" for grocery retailers.