Ad agencies are helping clients tackle the e-commerce and media aspects of dealing with Amazon. Some brands fear getting too close to the online retailer in case it copies their offerings. one un-named agency is setting up an Amazon division, which can advise marketers what to put on Amazon, how to work with it, and how to control third-party selling. The concerns come mainly from first-time advisers, and are not shared by more experienced Amazon advertisers. Amazon’s US ad revenues are expected to be more than $2bn this year, giving it 2.7% of the US digital ad market.
Ad agencies are helping clients tackle the e-commerce and media aspects of dealing with Amazon. Some brands fear getting too close to the online retailer in case it copies their offerings. One un-named agency is setting up an Amazon division, which can advise marketers what to put on Amazon, how to work with it, and how to control third-party selling. The concerns come mainly from first-time advisers, and are not shared by more experienced Amazon advertisers. Amazon’s US ad revenues are expected to be more than $2bn this year, giving it 2.7% of the US digital ad market.