Snapchat is the latest trend in the world of digital advertising, and though the photo sharing app's benefits remain unproven, some publishers have been hiring specialists to put together a content strategy for the platform. CNN, has a Snapchat team consisting of three people, the Daily Mail has a team of 8 and National Geographic has one employee focused on Snapchat, but it is looking to expand this team. The company also recently announced that it's working with Facebook to create an app called Snap Stories.
Snapchat is the latest trend in the world of digital advertising, and though the photo sharing app's benefits remain unproven, some publishers have been hiring specialists to put together a content strategy for the platform. CNN, has a Snapchat team consisting of three people, the Daily Mail has a team of 8 and National Geographic has one employee focused on Snapchat, but it is looking to expand this team. Vox, which isn't yet on Snapchat's Discover platform, has advertised for three employees to join their company ahead of their launch onto the platform later in the Summer.