Apple is hoping to lure owners of its 500 million iPhones and 900 million other gadgets worldwide away from Netflix and Hulu to the Apple+ streaming service. As well as undercutting rivals on price – Apple+ costs $4.99 a month – the tech giant is looking at more attractive ways of bundling the offering. They include free access for students who sign up for Apple Music, and a variety of broadcast options, from appointment-TV episodes to entire series available for binge-watching.
Apple is hoping to lure owners of its 900 million iPhones and 500 million other gadgets worldwide away from Netflix and Hulu to the Apple+ streaming service. As well as undercutting rivals on price – Apple+ costs $4.99 a month – the tech giant is looking at more attractive ways of bundling the offering. They include free access for students who sign up for Apple Music, and a variety of broadcast options, from appointment-TV episodes to entire series available for binge-watching.