Social app Bumble is launching designated physical spaces, branded Bumble, for users to meet with their in-app matches offline. Bumble is primarily known as a dating service, while it also has friendship and networking arms, and users of any category can use the physical spaces. Bumble has partnered with Moxy Hotels, part of Marriott International, to launch eight Bumble in major US cities, with more to come internationally outside of this partnership over the next year. This comes as part of a strategic push by the business to extend from its digital platform into bricks and mortar.
Social app Bumble is launching designated physical spaces, branded BumbleSpots, for users to meet with their in-app matches offline. Bumble is primarily known as a dating service, while it also has friendship and networking arms, and users of any category can use the physical spaces. Bumble has partnered with Moxy Hotels, part of Marriott International, to launch eight BumbleSpots in major US cities, with more to come internationally outside of this partnership over the next year. This comes as part of a strategic push by the business to extend from its digital platform into bricks and mortar.