A tool aimed at helping consumers gain a greater understanding of the digital advertising value chain has been developed by the digital Advertising Bureau ( IAB ) UK . IAB UK members , including Inskin , Integral Ad Science , dell and Rubicon ##nect , compiled the Transparency FAQs guidelines , which cover such subjects as data usage and pricing , to help brands and agencies understand how adtech companies work .
A tool aimed at helping buyers gain a greater understanding of the digital advertising value chain has been launched by the Internet Advertising Bureau (IAB) UK. IAB UK members, including Inskin, Integral Ad Science, OpenX and Rubicon Project, compiled the Transparency FAQs tool, which cover such subjects as data usage and pricing, to help brands and agencies understand how adtech companies work.