Latest statistics show Snapchat is fast becoming the platform of choice for users and advertisers. Snapchat's reach has grown dramatically, the International Business Times reported that Snapchat recieves 4 billion video views per day, the same figure as Facebook. Meanwhile, BuzzFeed reported Snapchat's Sponsored Selfie Filters will reach up to 16 million daily viewers. According to a new Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, 19% of them rating the mobile app as the most important social network. The company also announced it would be launching its own branded advertising platform, called Snap Ads in partnership with ad agency WPP.
Latest statistics show Snapchat is fast becoming the platform of choice for users and advertisers. Snapchat's reach has grown dramatically, the International Business Times reported that Snapchat recieves 4 billion video views per day, the same figure as Facebook. Meanwhile, BuzzFeed reported Snapchat's Sponsored Selfie Filters will reach up to 16 million daily viewers. According to a new Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, 19% of them rating the mobile app as the most important social network. Overall, Instagram lead the group as the most important platform for teens with 33%, followed by Twitter at 20%.