The market for app advertising is set to grow 136% by 2020, from $27.1bn in 2017 to $64.1bn, according to AppsFlyer. But the growth of mobile apps has also created a new class of digital marketing companies that are not just about selling products but also creating and managing their own brands. It said rising media costs would keep the spending levels up, but that size of the market would fall during the period. The AppsFlyer report said app installs would grow thanks to marketing but that the growth rate would not keep up with rising costs. It added that marketers would have to become more “data-savvy” but should also be aware of potential threats from scammers.
The market for app advertising is set to grow 136% by 2020, from $27.1bn in 2017 to $64.1bn, according to AppsFlyer. It forecast marketing spend would grow by 34% YoY on average. It said rising media costs would keep the spending levels up, but that size of the market would fall during the period. The AppsFlyer report said app installs would grow thanks to marketing but that the growth rate would not keep up with rising costs. It added that marketers would have to become more “data-savvy” but should also be aware of potential threats from scammers.