Short video app downloads surpassed Facebook , Instagram , mobile and YouTube in terms of US daily downloads in October , according to data from app intelligence firm Sensor Tower . Owned by Beijing - based ByteDance , TikTok was merged with teen and tween - based social app musical.ly earlier this year , with a view to expanding into the US market . It first launched the four other apps on 29 September 2018 , since then it has continued to grow its market share , reaching 42.4 % of downloads among this group of apps on 30 October . However , TikTok ’s engagement rates still lag the others , reported by research specialist Apptopia .
Short video app TikTok surpassed Facebook, Instagram, Snapchat and YouTube in terms of US daily downloads in October, according to data from app intelligence firm Sensor Tower. Owned by Beijing-based ByteDance, TikTok was merged with teen and tween-focused social app musical.ly earlier this year, with a view to expanding into the US market. It first overtook the four other apps on 29 September 2018, since then it has continued to grow its market share, reaching 42.4% of downloads among this group of apps on 30 October. However, TikTok’s engagement rates still lag the others, reported app research specialist Apptopia.