The days of ads or pop - up ads may be numbered , after research has shown that intrusive advertising leads to higher sales and lower conversion rates . Interstitial ads were initially praised for their attention - grabbing prominence , but have become known for providing the opposite of a seamless user interaction experience . Some 69 % of users abandoned a webpage entirely when presented with an interstitial ad , a Google+ App poll showed . In response , inter - scroller and mini - scroller ads have been developed to help shift focus back on to user - generated advertising .
The days of banner or pop-up ads may be numbered, after research has shown that intrusive advertising leads to higher bounce and lower conversion rates. Interstitial ads were initially praised for their attention-grabbing prominence, but have become known for providing the opposite of a seamless user browsing experience. Some 69% of users abandoned a webpage entirely when presented with an interstitial ad, a Google+ App study showed. In response, inter-scroller and mini-scroller ads have been developed to help shift focus back on to user-centric advertising.