A senior figure in the fantasy sports gaming industry has referred to fantasy as its highest potential growth market . speaking at the Summit of fantasy Malta , Jeffrey Haas , the CIO of DraftKings , said that Europe has the lowest market penetration for daily fantasy sports despite the popularity of fantasy leagues within its respective countries , and that new products could stimulate significant growth in the industry .
A senior figure in the fantasy sports gaming industry has pointed to Europe as its highest potential growth market. Speaking at the Summit of iGaming Malta, Jeffrey Haas, the CIO of DraftKings, said that Europe has the lowest market penetration for daily fantasy sports despite the popularity of sports leagues within its respective countries, and that new products could stimulate significant growth in the industry.