The world 's third - biggest advertiser , L'Oréal , is set to invest more in digital advertising this year , and has chosen two digital start - ups for its accelerator programme . Scandinavian social influencer platform Tailify and app - based beauty community Veleza are aiming to help the cosmetics giant use apps , online influencers and " micro social influencers " to engage consumers . Chief Digital Officer Lubomira Rochet said digital made up 30 % of L'Oréal 's total media spend in march 2015 , up from 25 % in the same period the year before .
The world's third-biggest advertiser, L'Oréal, is set to invest more in digital advertising this year, and has chosen two advertising start-ups for its accelerator programme. Scandinavian social influencer platform Tailify and app-based beauty community Veleza are set to help the cosmetics giant use celebrities, online influencers and "micro-influencers" to engage consumers. Chief Digital Officer Lubomira Rochet said digital made up 30% of L'Oréal's total media spend in H1 2016, up from 25% in the same period the year before.