Global CEO of furniture retailer IKEA , formerly Brodin , has implemented a three - step strategy to keep the retailer up - to - date with the digital revolution . The Swedish firm aims to reach more online consumers worldwide , offering a same - day or next - day delivery service , similar to Amazon . Part of the strategy will involve the use of big data to gain fresh consumer insights . It will also roll out smaller - format stores in shopping centres , where customers can rent spaces , such as kitchens .
Global CEO of furniture retailer IKEA, Jesper Brodin, has implemented a three-year strategy to bring the company up-to-date with the digital revolution. The Swedish firm aims to reach more online consumers worldwide, offering a same-day or next-day delivery service, similar to Amazon. Part of the strategy will involve the use of big data to gain fresh consumer insights. It will also roll out smaller-format stores in shopping centres, where customers can plan spaces, such as kitchens.