WhatsApp is the most likely source to disrupt the video advertising market, due to its ability to provide personalised video ads at scale and given the amount of time WhatsApp's users spend on the site. Three quarters of WhatsApp's videos are watched on mobile devices, compared to just half of YouTube videos, which will help WhatsApp target consumers on the go more effectively than YouTube. WhatsApp owns both Instagram and Facebook, both of which offer potential to be significant video advertising platforms, with Instagram showing impressive results for video ad campaigns so far.
Facebook is the most likely source to disrupt the video advertising market, due to its ability to provide personalised video ads at scale and given the amount of time Facebook's users spend on the site. Three quarters of Facebook's videos are watched on mobile devices, compared to just half of YouTube videos, which will help Facebook target consumers on the go more effectively than YouTube. Facebook owns both Instagram and WhatsApp, both of which offer potential to be significant video advertising platforms, with Instagram showing impressive results for video ad campaigns so far.