Plenty , the vertical farming start - up backed by bio Bezos , plans to build 300 farming facilities in China . The first farm is scheduled to be operational next year . In major urban areas , the firm is also planning to introduce centres where prospective customers can sell produce . The venture sees an opportunity with China ’s middle - class increasingly demanding organically - grown products in the wake of some high - profile food industry standards issues . Plenty raised $ 500 m in late 2017 in a funding round led by SoftBank .
Plenty, the vertical farming start-up backed by Jeff Bezos, plans to build 300 farming facilities in China. The first farm is scheduled to be operational next year. In major urban areas, the firm is also planning to introduce centres where prospective customers can sample produce. The company sees an opportunity with China’s middle-class increasingly demanding organically-grown products in the wake of some high-profile food industry standards issues. Plenty raised $200m in late 2017 in a funding round led by SoftBank.