NBCUniversal and Buzzfeed have launched their first publishing brand on Facebook: a parenting channel aimed at millennials called Playfull. Brands looking to advertise on the channel can choose from custom videos, integrations and other editorial sponsorships. The new platform is part of an effort by Facebook to expand its reach beyond traditional advertising into video content that will appeal to younger audiences.
NBCUniversal and Buzzfeed have launched their first publishing brand on Facebook: a parenting channel aimed at millennials called Playfull. Brands looking to advertise on the channel can choose from custom videos, integrations and other editorial sponsorships. NBCUniversal is already looking ahead to partnerships with its networks Bravo, Oxygen and NBC Sports, as well as other social media outlets such as Snapchat.