Google is encouraging marketers to create high quality content in the latest update to the Panda algorithm, which ranks Google's search results. The new update prioritises highly detailed, relevant content, whereas non-unique or thin content will be moved down the search results. In a blog post, Amit Singhal, senior vice president of product management at Google, said that "high-quality content" was one of the most important factors for users when choosing where they want their information displayed.
Google is encouraging marketers to create high quality content in the latest update to the Panda algorithm, which ranks Google's search results. The new update prioritises highly detailed, relevant content, whereas non-unique or thin content will be moved down the search results. This update is in line with the trend in the industry for higher quality content, to improve user experience.