Amazon launched a new platform yesterday that will help start-ups advertise and distribute their products directly to millions of Amazon customers, filling an important gap for entrepreneurs trying to reach a wider market of consumers. The company said it would offer its own online store where customers can buy goods from more than 100 companies including Amazon, eBay and eBay. Amazon said it is not working with Kickstarter in “any official capacity” for its program at this stage.
Amazon launched a new platform yesterday that will help start-ups advertise and distribute their products directly to millions of Amazon customers, filling an important gap for entrepreneurs trying to reach a wider market of consumers. The online retailer is partnering with more than 25 crowdfunding platforms like Indiegogo and venture capital firms to offer 200 products on the platform, called Amazon Launchpad. Amazon said it is not working with Kickstarter in “any official capacity” for its program at this stage.