Walmart is facing stiff competition in China's e-commerce market from two heavyweights, JD.com and Alibaba who own 20% and 47% of the market, respectively. The US retail giant accounts for only 1.6% of the market, highlighting the difficulty they face in trying to make an impact. However, there is room for improvement, in particular the number of warehouses it uses to reach Chinese consumers that the company needs to increase. As a comparison, JD.com has 14,000 warehouses and pick-up points, with Alibaba running nearly 6,000 warehouses in rural areas only. Walmart plans to focus on its grocery e-commerce business as a way to attract new consumers.
Walmart is facing stiff competition in China's e-commerce market from two heavyweights, JD.com and Alibaba who own 20% and 47% of the market, respectively. The US retail giant accounts for only 1.6% of the market, highlighting the difficulty they face in trying to make an impact. However, there is room for improvement, in particular the number of warehouses it uses to reach Chinese consumers that the company needs to increase. As a comparison, JD.com has nearly 6,000 warehouses and pick-up points, with Alibaba running 14,000 warehouses in rural areas only. Walmart plans to focus on its grocery e-commerce business as a way to attract new consumers.