Facebook is set to allow more adverts in Instant Articles, which means publishers will be able to make a little extra revenue from their articles, which will show in full in Facebook, rather than directing readers to publishers' own websites. The social media giant will now allow ads to appear after every 250 words, instead of its previous rule of 350 words. Video or static ads can be chosen, where publishers keep the full amount of earnings. If they use Facebook's automatic ad placement feature instead, publishers receive 100 percent of money raised.
Facebook is set to allow more adverts in Instant Articles, which means publishers will be able to make a little extra revenue from their articles, which will show in full in Facebook, rather than directing readers to publishers' own websites. The social media giant will now allow ads to appear after every 250 words, instead of its previous rule of 350 words. Video or static ads can be chosen, where publishers keep the full amount of earnings. If they use Facebook's automatic ad placement feature instead, publishers receive 70% of money raised.