According to data from consumer Research Center , the proportion of American adults using an online dating site has risen from 9 % to 12 % , while the percentage of those using a mobile app have tripled from 3 % to 9 % . The share of 18 - 24 year - olds who use online dating apps have tripled over the two years from 15 % to 27 % . This growth in the market provides consumers with new opportunities . Recently , J.W. Anderson live streamed its menswear show on Grindr , a gay dating app . This allowed the fashion industry to reach 7 million subscribers across 196 countries . This has seen more mainstream brands such as Diesel advertise on the dating app .
According to research from Pew Research Center, the proportion of American adults using an online dating site has risen from 9% to 12%, while the percentage of those using a mobile app have tripled from 3% to 9%. The share of 18-24 year-olds who use online dating apps have tripled over the two years from 10% to 27%. This growth in the market provides marketers with new opportunities. Recently, J.W. Anderson live streamed its menswear show on Grindr, a gay dating app. This allowed the fashion brand to reach 7 million people across 196 countries. This has seen more mainstream brands such as Diesel advertise on the dating app.