Luxury ride-hailing start-up Wheely has secured $15m in a series B funding round led by Concentric. The London-based firm is targeting the high-end market, with three classes. The lowest costs £12 ($15.50), with Mercedes-Benz E-Class cars; a more upmarket level at £16 offers Mercedes-Benz S-Class vehicles; and a Mercedes-Benz V-Class van category has a minimum spend of £40. The start-up, which requires three years of previous chauffeuring experience from its drivers, as well as additional driving and etiquette tests, currently accounts for 20 percent of gross bookings in London. It also operates in Moscow and St Petersburg, with expansion to Paris planned.
Luxury ride-hailing start-up Wheely has secured $15m in a series B funding round led by Concentric. The London-based firm is targeting the high-end market, with three classes. The lowest costs £12 ($15.50), with Mercedes-Benz E-Class cars; a more upmarket level at £16 offers Mercedes-Benz S-Class vehicles; and a Mercedes-Benz V-Class van category has a minimum spend of £40. The start-up, which requires three years of previous chauffeuring experience from its drivers, as well as additional driving and etiquette tests, currently accounts for 11% of gross bookings in London. It also operates in Moscow and St Petersburg, with expansion to Paris planned.