E-commerce giant Amazon is using two accelerator programmes to attract growing brands to its platform. The Brand Accelerator Program will offer marketing and logistics funding to around 10 start-ups in 2019, in exchange for a long-term commitment to using the online retail platform, including generating more than $1m in first-month Amazon sales and putting 5 percent of revenue into its Paid Ads scheme. Meanwhile, the Manufacturer Accelerator Program will identify emerging products to be sold exclusively on company's website, for which Amazon will take over all marketing and promotion.
E-commerce giant Amazon is using two accelerator programmes to attract growing brands to its platform. The Brand Accelerator Program will offer marketing and logistics funding to around 10 start-ups in 2019, in exchange for a long-term commitment to using the online retail platform, including generating more than $1m in first-month Amazon sales and putting at least 5% of revenue into its Paid Ads scheme. Meanwhile, the Manufacturer Accelerator Program will identify emerging products to be sold exclusively on company's website, for which Amazon will take over all marketing and promotion.