y Guo ##qing , one of China ’s top 100 richest celebrities , has taken advantage of the new China Australia Free Trade Agreement , which came into effect at the end of last year , to strike a deal with a vineyard in Victoria , culminating with the export of 800,000 bottles of Shiraz to consumers . According to trade bureau Austrade , China ’s middle class , with long - term , stable purchasing habits and increasing brand awareness , is the target market for higher - quality Australian wines .
Comedian Guo Degang, one of China’s top 100 richest celebrities, has taken advantage of the new China Australia Free Trade Agreement, which came into effect at the end of last year, to strike a deal with a vineyard in Victoria, starting with the export of 800,000 bottles of Shiraz to China. According to trade body Austrade, China’s middle class, with long-term, stable purchasing power and increasing brand awareness, is the target market for higher-value Australian wines.