A new report has predicted that spending on programmatic advertising will exceed $22bn 2015, an increase of 40% from this year. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'
A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40% from 2015. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'