Google has unveiled a roster of third - party measurement partners that Google can help businesses to monitor their advertising spending . The advertising Measurement Partners scheme includes 23 firms – such as Oracle ad Cloud , Nielsen and ComScore – that can help advertisers ensure their ads are placed in fail - safe settings . Its release is part of Google 's Marketing Platform overhaul .
Google has unveiled a roster of third-party measurement partners that brands can help use to monitor their advertising spending. The Google Measurement Partners scheme includes 23 firms – such as Oracle Data Cloud, Nielsen and ComScore – that can help advertisers check their ads are placed in brand-safe environments. Its release is part of Google's Marketing Platform overhaul.