Facebook has revealed four tools it believes will help extend the reach and attention of brands on its site. One of them is Target Rating Points (TRPs), which allows advertisers to link campaigns on TV and Facebook. It is already being tested in Nestlé with Australia. Advertisers will also have access to new brand awareness optimisation utility; allowing them to get the most out of their current reach, mobile polling will offer insights into product brand lift and effectiveness, and the extension of the successful ‘carousel’ format. Facebook currently has 2.5 million advertisers.
Facebook has revealed four tools it believes will help extend the reach and attention of brands on its site. One of them is Target Rating Points (TRPs), which allows advertisers to link campaigns on TV and Facebook. It is already being tested in Australia with Nestlé. Advertisers will also have access to new brand awareness optimisation utility; allowing them to get the most out of their current reach, mobile polling will offer insights into product brand lift and effectiveness, and the extension of the successful ‘carousel’ format. Facebook currently has 2.5 million advertisers.