The Washington Post will open a branded content studio in London by the end of 2018, aiming to have around six employees across Europe. The company's digital advertising revenue has increased 35% from 2016 and anticipates revenue from its digital advertising efforts in Europe, Africa and the Middle East will grow 50% next year. It recently hired its first head of marketing for Europe and Asia, Aaron Robinson, and has a team of around 12 people in the region selling programmatic and direct deal advertising.
The Washington Post will open a branded content studio in London by the end of 2018, aiming to have around 12 employees across Europe. The company's digital advertising revenue has increased 35% from 2016 and anticipates revenue from its digital advertising efforts in Europe, Africa and the Middle East will grow 50% next year. It recently hired its first head of marketing for Europe and Asia, Aaron Robinson, and has a team of around six people in the region selling programmatic and direct deal advertising.