Advertising media firm GroupM is bringing its tech and data personnel into a new unit called [ ] , which will be led by Xaxis CEO mark Gleason . The unit will focus on enterprise - wide accessibility and accountability on tech , data nad expertise . [ m]Platform ’s key component is the [ m]Core audience platform , which combines data across CRM systems to create a “ privacy - compliant consumer identifier ” , called [ m]ID . The ID offers a “ 360 degree ” customer view for advertisers and links with other assets from GroupM parent , WPP . [ m]Platform is expected to go live by early 2017 .
Advertising media firm GroupM is bringing its tech and data personnel into a new unit called [m]Platform, which will be led by Xaxis CEO Brian Gleason. The unit will focus on media-wide accessibility and accountability on tech, data nad expertise. [m]Platform’s key component is the [m]Core audience platform, which combines data across CRM systems to build a “privacy-compliant consumer identifier”, called [m]ID. The ID offers a “360 degree” customer view for advertisers and links with other assets from GroupM parent, WPP. [m]Platform is expected to go live by early 2017.