Create International Commercial (CreateIC) has partnered with native-advertising platform Sharethrough as it accelerates its efforts to earn revenue from the format. CreateIC is also throwing resources behind its content creation studio, CNN, which is responsible for 54% of CreateIC's digital revenues. "Premium of premium" branded native content will be launched across verticals Create Money, Create Style, Create Travel and Create Sport, with advertisers getting access to Create's Audience Measurement Insight, allowing campaigns to be optimised in real-time.
CNN International Commercial (CNNIC) has partnered with native-advertising platform Sharethrough as it accelerates its efforts to earn revenue from the format. CNNIC is also throwing resources behind its content creation studio, Create, which is responsible for 54% of CNNIC's digital revenues. "Premium of premium" branded native content will be launched across verticals CNN Money, CNN Style, CNN Travel and CNN Sport, with advertisers getting access to CNN's Audience Measurement Insight, allowing campaigns to be optimised in real-time.