After Last November, eBay has 180 million active buyers and jewellery is one of the biggest contributors to its fashion business. The company sells 50,000 jewellery items every 24 hours, with a watch purchased every five seconds. 20 years, the site launched "eBay Authenticate", meaning buyers are offered diamonds and gemstones checked by third-party professionals, with a money-back guarantee. Driving demand for fine jewellery are red carpet, Instagram and fashion runways. The big brand names Cartier, Tiffany & Co, Rolex and Omega remain coveted names and drive sales, according to eBay's jewellery category manager Erica Haikara.
After 20 years, eBay has 180 million active buyers and jewellery is one of the biggest contributors to its fashion business. The company sells 50,000 jewellery items every 24 hours, with a watch purchased every five seconds. Last November, the site launched "eBay Authenticate", meaning buyers are offered diamonds and gemstones checked by third-party professionals, with a money-back guarantee. Driving demand for fine jewellery are red carpet, Instagram and fashion runways. The big brand names Cartier, Tiffany & Co, Rolex and Omega remain coveted names and drive sales, according to eBay's jewellery category manager Erica Haikara.