Pinterest rolled out three new targeting options for advertisers on its platform Tuesday: customer list targeting, visitor targeting and lookalike targeting. The social network provided details on the three new targeting options in an email to SocialTimes: And Pinterest product manager Frank Fumarola wrote in a blog post: In addition to targeting Promoted Pins based on pinners’ interests, search keywords, device, location and more, you can now also target promoted pins using your own business data. This lets you combine what you know about your customers with what we know about people on Pinterest. So the next time the customer who bought your leather tote browses Pinterest, you can show them another bag from your latest product line. Businesses who work with one of our Marketing Developer Partners will be able to target these audiences by the end of the month. To make it easier for you to onboard your data, we’re also working with Epsilon and LiveRamp. The businesses we’ve worked with to test these targeting options have already seen dramatic results. For some, visitor retargeting increased click-through rates by three times. For others, lookalike targeting increased CTRs as much as 63 percent and boosted reach up to 30 times. Readers: What are your initial thoughts on Pinterest’s new ad-targeting options?
the end of the month Pinterest introduced three new ad targeting options for its platform: customer list targeting, visitor targeting, and lookalike targeting. Customer list targeting matches a partner's customer list with Pinterest's own database, enabling Pinterest to provide a targetable audience for the partner to reach their customers on the platform. Visitor targeting allows partners to reach users who have already shown an interest in the brand by retargeting pinners based on their interactions on the brand's website. Lookalike targeting aims to help partners increase their audience size by targeting pinners that are similar to a seed audience of the partner. In addition to this, Pinterest is also letting businesses target promoted pins based on their own business data, and in order to make it easier for businesses to onboard their data, Pinterest is working with Epsilon and LiveRamp.