With ad-blockers topping the VP charts and becoming increasingly popular among millenials, publishers are thinking of ways to fight the issue. One of the ways publishers can send a message to the industry it to band together and block their content to those users who want to block ads. Stephanie Layser, App Store of ad ops and programmatic for “positive journalism” site A Plus, said “publishers need to get together and have a unified solution”. There needs to be an industry standard so all publishers can fight ad-blocking in the same way and not risk loss of business.
With ad-blockers topping the App Store charts and becoming increasingly popular among millenials, publishers are thinking of ways to fight the issue. One of the ways publishers can send a message to the industry it to band together and block their content to those users who want to block ads. Stephanie Layser, VP of ad ops and programmatic for “positive journalism” site A Plus, said “publishers need to get together and have a unified solution”. There needs to be an industry standard so all publishers can fight ad-blocking in the same way and not risk loss of business.