Shopping mall developer Hammerson has created two apps to encourage customers to opt for in-person shopping rather than online purchases. FindSimilar allows users to take a photo or upload an image stored on their phone to find the same, or similar, products at the closest Hammerson shopping centre. The app also lets shoppers browse through items in stores and then buy them online. The PLUS app puts together personalised discounts from retailers within Hammerson's portfolio, and increases time spent in stores by 11% on average.
Shopping mall developer Hammerson has created two apps to encourage customers to opt for in-person shopping rather than online purchases. FindSimilar allows users to take a photo or upload an image stored on their phone to find the same, or similar, products at the closest Hammerson shopping centre. Some 90% of users said they found it useful and 94% would be likely to head to different stores to locate their item. The PLUS app puts together personalised discounts from retailers within Hammerson's portfolio, and increases time spent in stores by 11% on average.