Tourism Thailand ’ s latest effort to lure holidaymakers to its idyllic beaches and ancient temples may have backfired after a marketing campaign featured a creepy ‘ stalker ’ video . The Southeast Asian country ’ s tourism board released the short film , titled ‘ Love en Route ’ , which tries to tell a cute love story involving a lovesick American tourist who tracks down a young Thai woman through her Instagram photos . But the clumsy 16-minute video , released along with a five-minute trailer , has been criticised and received negative reviews from those within the travel industry . Tourism Thailand 's short film features a lovesick American man ( left ) who follows a young Thai woman . The video tells the story of a US tourist who takes a solo trip to Thailand 'to heal a broken heart ' Produced by Thailand ’ s tourism ministry and the National Federations of Thai Film Associations , the video is intended as a love letter to the country ’ s sights , sounds and culture while encouraging visitors to share their photos with their social media friends . It features an American man who takes a solo trip to Thailand ‘ to heal a broken heart ’ , and a Thai woman who is travelling in remembrance of her sister . Various scenes show him looking longingly out of his hotel room window – after travelling halfway around the world – and vowing to find the young woman as he scrolls through her Instagram photos . ‘ It would be nice for us to meet and maybe become friends , ’ the man said . With the story told from both perspectives , the man eventually tracks down his internet obsession . The man takes a liking to the woman after following her on Instagram , and vows to track her down . After their first encounter the woman is unsure at first , but they eventually tour Thailand together . She initially resists his advances as he attempts to pursue a friendship , but she eventually gives in and they spend time touring Thailand together . But as his holiday comes to an end it ’ s time for an awkward goodbye at the airport , where the man explains his feelings and is met with silence . After the young woman walks away , she realises her travel companion may be her ‘ destiny ’ after all , and posts a photo of the pair on Instagram . While the man is trying to mend a broken heart , the woman is travelling in remembrance of her sister . One scene shows the woman telling the camera , which an elephant holds in its trunk , she is falling in love . There is awkward silence after the man explains how he feels shortly before he boards his flight home . It ’ s not the first time Thailand ’ s tourism ministry has been slammed for one of its marketing gimmicks . Last year the tourism authority offered tourists a chance to win a luxury holiday and free plastic surgery . It said the ‘ extreme makeover ’ winners would be selected after a panel of medical experts judged photos and written submissions . The contest was open to non-Thai women aged 25 to 45 .
Tourism Thailand filmed the video to promote country 's tourism , tourism . But it was met with negative reviews from within the travel industry . Video tries to tell a cute love story about a lovesick American man . she eventually tracks down his romantic obsession , but she is unsure . Pair travels Thailand together before awkward goodbye at the airport .