Plans by the US National Football League (NFL) to streamline games could hit broadcaster advertising. NFL Commissioner Roger Goodell said the league was looking at ways to "take some commercialisation out" of football games, which run at as much as 120 seconds. However, any such move would need to be approved by TV partners, who pay billions for the broadcast rights. A network insider said: "Unless there's some kind of quid pro quo, that's not going to happen."
Plans by the US National Football League (NFL) to streamline games could hit broadcaster advertising. NFL Commissioner Roger Goodell said the league was looking at ways to "take some commercialisation out" of football games, which run at an average three hours and six minutes. However, any such move would need to be approved by TV partners, who pay billions for the broadcast rights. A network insider said: "Unless there's some kind of quid pro quo, that's not going to happen."