Mobile ad spend in the Asia-Pacific region has grown significantly over the past year, according to data from real-time ad platform Smaato's Q1 2017 Global Trends in Mobile Advertising Report. Mobile spend with the firm grew 14% YoY, with China driving much of the increase. The report also found that mobile advertising spending is growing at a faster rate than any other region, and will continue to grow as more users adopt smartphones for their daily lives.
Mobile ad spend in the Asia-Pacific region has grown significantly over the past year, according to data from real-time ad platform Smaato's Q1 2017 Global Trends in Mobile Advertising Report. Mobile spend with the firm grew 14% YoY, with China driving much of the increase. The report found that the country's ad spend was up 90% from Q1 2016, while Australia saw the second-highest rate of growth in mobile ads, with spending up 37% YoY.