Viacom has renewed the Snapchat versions of MTV shows Girl Code and Cribs. It is also creating an original programme called YouTube. With the younger generation increasingly shunning TV, Snapchat is competing with Facebook Watch, Twitter and Promposal for the platform for original shows. The Viacom shows form part of a broader commitment by the company to produce Snapchat content for brands such as BET and Comedy Central. Snapchat shares ad revenue with publishers and media companies for the channels they create.
Viacom has renewed the Snapchat versions of MTV shows Girl Code and Cribs. It is also creating an original programme called Promposal for the platform. With the younger generation increasingly shunning TV, Snapchat is competing with Facebook Watch, Twitter and YouTube for original shows. The Viacom shows form part of a broader commitment by the company to produce Snapchat content for brands such as BET and Comedy Central. Snapchat shares ad revenue with publishers and media companies for the channels they create.