Users of streaming services, such as Netflix and Gilmore Girls, are watching older TV shows rather than “prestige” vehicles, potentially spelling trouble for investors in audience-grabbing new content. The US version of The Office and Friends were the most-viewed programmes, above newer, big-budget shows Stranger Things and The Crown, according to Netflix, while Hulu was named its "most binge-raced" show two years ago. Analysts said viewers of so-called “non-event TV” choose their content, watch series consecutively and at their own pace, with an increased tolerance for long, complex story arcs, meaning production companies' fears of slumps in ratings are reduced.
Users of streaming services, such as Netflix and Hulu, are watching older TV shows rather than “prestige” vehicles, potentially spelling trouble for investors in audience-grabbing new content. The US version of The Office and Friends were the most-viewed programmes, above newer, big-budget shows Stranger Things and The Crown, according to Netflix, while Gilmore Girls was named its "most binge-raced" show two years ago. Analysts said viewers of so-called “non-event TV” choose their content, watch series consecutively and at their own pace, with an increased tolerance for long, complex story arcs, meaning production companies' fears of slumps in ratings are reduced.