While still a minnow compared to FB/Google in terms of advertising revenues, Amazon is emerging as a top choice for major ad holding firms looking to divert ad spend and some of the power away from the duopoly. WPP, Publicis and Omnicom are touted to increase their Amazon ad spend by between 40% and 100% in 2018. EMarketer has estimated Amazon’s ad revenues for 2017 will reach $1.65bn, growing to $40bn and $3.19bn in 2018 and 2019 respectively, however, Google and Facebook are expected to take $2.35bn and $22bn.
While still a minnow compared to FB/Google in terms of advertising revenues, Amazon is emerging as a top choice for major ad holding firms looking to divert ad spend and some of the power away from the duopoly. WPP, Publicis and Omnicom are touted to increase their Amazon ad spend by between 40% and 100% in 2018. EMarketer has estimated Amazon’s ad revenues for 2017 will reach $1.65bn, growing to $2.35bn and $3.19bn in 2018 and 2019 respectively, however, Google and Facebook are expected to take $40bn and $22bn.