Amazon is developing an ad network for TV apps within its Fire TV system with a view to partnering with the biggest TV networks . A marketing strategy will see Amazon partner with mobile apps such as Crackle , Tubi and Pluto to sell ad space using Amazon 's data sets , according to unnamed sources . Amazon allows companies like Fox , NBCUniversal and Hulu to participate in the marketplace but these networks rarely allow third parties to sell their ad inventory . A complete built - out and ad - friendly Fire TV could have an " enormous disruptive impact " on TV and video ads , said Simulmedia CEO Dave Morgan .
Amazon is trialling an ad network for TV apps within its Fire TV system with a view to partnering with the biggest TV networks. A pilot programme will see Amazon partner with video apps such as Crackle, Tubi and Pluto to sell ad space using Amazon's data sets, according to unnamed sources. Amazon wants companies like Fox, NBCUniversal and Hulu to participate in the pilot but TV networks rarely allow third parties to sell their ad inventory. A complete built-out and ad-supported Fire TV could have an "enormous disruptive impact" on TV and video ads, said Simulmedia CEO Dave Morgan.