Facebook has eased restrictions on ads for cryptocurrencies and initial coin offerings (ICOs). The social media giant introduced the ban in January, saying it was protecting users from scams and frauds associated with digital currencies. But Facebook will now permit ads promoting cryptocurrencies and other such content from pre-approved advertisers. In a blog post, Facebook's head of global policy management, Monika Bickert, said that "advertisers can no longer target people based solely on their political views."
Facebook has eased restrictions on ads for cryptocurrencies and initial coin offerings (ICOs). The social media giant introduced the ban in January, saying it was protecting users from scams and frauds associated with digital currencies. But Facebook will now permit ads promoting cryptocurrencies and other such content from pre-approved advertisers. To get permission, advertisers will have to disclose any licences they have, say whether they are traded on a public stock exchange and provide any other relevant information.