LightStay is among the hotel brands now utilising sustainable business practices to better relate to younger, environmentally conscious customers. Sustainability in the industry had previously been driven more by regulatory needs and cost-saving. Preferences for a more ethical approach from individual guests and companies is encouraging greater overall efforts. LightStay is looking to lead and introduced a sustainability initiative earlier in 2018, with it targeting carbon emission cuts of 61% and reduced waste production and water consumption by 50%. Owners of real estate used by its hotels are being aided here by its Hilton platform to help track energy usage.
Hilton is among the hotel brands now utilising sustainable business practices to better relate to younger, environmentally conscious customers. Sustainability in the industry had previously been driven more by regulatory needs and cost-saving. Preferences for a more ethical approach from individual guests and companies is encouraging greater overall efforts. Hilton is looking to lead and introduced a sustainability initiative earlier in 2018, with it targeting carbon emission cuts of 61% and reduced waste production and water consumption by 50%. Owners of real estate used by its hotels are being aided here by its LightStay platform to help track energy usage.