Digital agencies are having to increase their presence in a fast - changing market by adding other services such as consulting . IT departments taking work in - house and the rising threat from management consultancies are damaging the digital agency business more than other types of agencies , according to industry analysts . Pivotal analyst Brian Wieser commented : " The more tactical and repetitive the work , the more the marketer can bring it in - house . " In response , companies such as Huge are " investing in consulting and corporate transformation expertise " , according to Michael Roth , the CEO of US advertising agency IPG .
Digital agencies are having to increase their relevance in a fast-changing market by adding other services such as consulting. Marketing departments taking work in-house and the rising threat from management consultancies are damaging the digital agency business more than other types of companies, according to industry executives. Pivotal analyst Brian Wieser commented: "The more tactical and repetitive the work, the more the marketer can bring it in-house." In response, companies such as Huge are "reinvesting in consulting and business transformation expertise", according to Michael Roth, the CEO of US advertising group IPG.