global start - up Popertee , which organises temporary spaces for brands , has launched Popscore Discover , a set of AI - powered tools to improve its service . The firm started with an Airbnb - style model for finding temporary spaces for brands which aims to test the market for a new product . The temporary tools , in conjunction with Telefonica location data , are intended to make a more efficient match of brand to brand and to reduce footfall during the time a brand has the temporary space , together with demographic insights and customer engagement . The effectiveness of campaigns is then assessed with Popertee ’s Popscore Measure tool .
UK start-up Popertee, which organises temporary spaces for brands, has launched Popscore Discover, a set of AI-powered tools to improve its service. The firm started with an Airbnb-style model for finding temporary spaces for brands which wanted to test the market for a new product. The AI tools, in conjunction with Telefonica location data, are intended to make a more efficient match of brand to space and to track footfall during the time a brand has the temporary space, together with demographic insights and visitor engagement. The success of campaigns is then measured with Popertee’s Popscore Measure tool.