Last week Forbes joined the ever-growing list of publishers that have decided to ban users of ad-blocking software from its websites, it was reported today. As its traffic continues to rise, with November 2015 reports of a 30% increase YoY, Forbes Media has decided to take quite a radical new approach to banning ad-block users compared to its competitors. The company is now taking an aggressive stance against those who use ad blockers and other forms of content protection software, which are often used by people on mobile devices such as smartphones. Once an ad-blocker is disabled, users are promised the “ad-light experience” for 30 days, whereby the selected ads do not contain auto play video or animation. Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad-block software users to whitelist the site.
Last week Forbes joined the ever-growing list of publishers that have decided to ban users of ad-blocking software from its websites, it was reported today. As its traffic continues to rise, with November 2015 reports of a 30% increase YoY, Forbes Media has decided to take quite a radical new approach to banning ad-block users compared to its competitors. Visitors using desktop browser ad-blockers are now met with a polite but firm request to disable their software on the Forbes “welcome screen” ad page. Once an ad-blocker is disabled, users are promised the “ad-light experience” for 30 days, whereby the selected ads do not contain auto play video or animation. Forbes suggested that this new initiative was one of a series of tests it is undertaking to determine whether or not it can convince ad-block software users to whitelist the site.