Sir Martin Sorrell has said S4 Capital will be "faster, better and cheaper" in the digital age than traditional holding companies, including his old firm WPP, because it is unified rather than "fragmented and siloed". Sorrell said two of S4's missions was to "disintermediate the traditional models", and warned traditional firms with "entrenched" verticals would not survive the digital age.
Sir Martin Sorrell has said S4 Capital will be "faster, better and cheaper" in the digital age than traditional holding companies, including his old firm WPP, because it is unified rather than "fragmented and siloed". Sorrell said one of S4's missions was to "disintermediate the traditional models", and warned traditional firms with "entrenched" verticals would not survive the digital age.