Fitting rooms are becoming a new area for customer data extraction, with RFID technology and scanning systems tracking the in-store products that customer are trying on. The company has also been working on its own mobile app to help customers find their way around stores more easily. Fitting rooms are key points for communication, providing insights to brands to inspire reactive strategies.
Fitting rooms are becoming a new area for customer data extraction, with RFID technology and scanning systems tracking the in-store products that customer are trying on. Brands can keep their stock tailored to customer trends and rotate items based on demand, even providing "smart mirrors" that display item information based on what is being considered for purchase. Fitting rooms are key points for communication, providing insights to brands to inspire reactive strategies.