Nissan does not have an effective media strategy, according to its chief European marketer Jean-Pierre Diernaz. The company has been trying for years to get the message out about electric cars and is now doing so through a series of TV ads that feature celebrities like Leonardo Di Caprio and Scarlett Johansson. This would allow Nissan to clean its audiences weekly, allowing monthly meetings to concentrate on improving the effectiveness of campaigns within the DMP.
Nissan does not have an effective media strategy, according to its chief European marketer Jean-Pierre Diernaz. The car manufacturer plans to put more data into its data management platform (DMP), but also needs to find more people internally and at its agencies that can effectively use the data within it, said Diernaz, who is also removing unreliable third-party from the platform. This would allow Nissan to clean its audiences weekly, allowing monthly meetings to concentrate on improving the effectiveness of campaigns within the DMP.