Apple is considering implementing a paid search option within its App Store, to charge developers to display apps at the top of search results. Since announcing plans to shutter the iAd App Network from 30 June 2016, Apple has been looking for ways to make up the lost revenue. Over 100 Apple staff, including iAd Group’s top engineers, have been recruited for the project, which will be led by Apple VP and iAd head, Todd Teresi. The idea follows Apple’s decision last month to introduce seven new ad formats, featuring a native banner unit supporting ads that appear as standard News App articles, as the company tries to increase its estimated 5% share of the U.S. mobile ads display business.
Apple is considering implementing a paid search option within its App Store, to charge developers to display apps at the top of search results. Since announcing plans to shutter the iAd App Network from 30 June 2016, Apple has been looking for ways to make up the lost revenue. Over 100 Apple staff, including iAd Group’s top engineers, have been recruited for the project, which will be led by Apple VP and iAd head, Todd Teresi. The idea follows Apple’s decision last month to introduce seven new ad formats, featuring a native banner unit supporting ads that appear as standard News App articles, as the company tries to increase its estimated 5% share of the US mobile ads display business.