The Dentsu Group has reported global revenue growth of 12.8% to $10.2bn in the year to 31 December 2015. The group's international business outside of Japan is the Dentsu Aegis Network, this accounted for 54.3% of total revenue. In Australia, the Dentsu Aegis Network includes agencies such as Carat, Dentsu Simon Ryan and Vizeum. Dentsu said for key markets such as Australia, the plan is to further build digital skills, since digital advertising is predicted to increase its share to 26.5% of the total ad spend.
The Dentsu Group has reported global revenue growth of 12.8% to $10.2bn in the year to 31 December 2015. The group's international business outside of Japan is the Dentsu Aegis Network, this accounted for 54.3% of total revenue. In Australia, the Dentsu Aegis Network includes agencies such as Carat, Dentsu Mitchell and Vizeum. Dentsu said for key markets such as Australia, the plan is to further build digital skills, since digital advertising is predicted to increase its share to 26.5% of the total ad spend.