Luxury ride - hailing start - up Wheely has secured $ 15 m in a series venture funding round led by Concentric . The London - based firm is targeting the high - end market , with three classes . The lowest costs £ 12 ( $ 15.50 ) , with Mercedes - Benz E - Class cars ; a more upmarket level at £ 16 offers Mercedes - engined Limited - Class vehicles ; and a Mercedes - Benz V - Class van category has a minimum spend of £ ##30 . The start - up , which requires three years of previous chauffeuring experience from its drivers , as well as additional driving and driving tests , currently accounts for 11 % of gross bookings in 2016 . It also operates in Moscow and uk Petersburg , with expansion to Paris planned .
Luxury ride-hailing start-up Wheely has secured $15m in a series B funding round led by Concentric. The London-based firm is targeting the high-end market, with three classes. The lowest costs £12 ($15.50), with Mercedes-Benz E-Class cars; a more upmarket level at £16 offers Mercedes-Benz S-Class vehicles; and a Mercedes-Benz V-Class van category has a minimum spend of £40. The start-up, which requires three years of previous chauffeuring experience from its drivers, as well as additional driving and etiquette tests, currently accounts for 11% of gross bookings in London. It also operates in Moscow and St Petersburg, with expansion to Paris planned.