Lyft is testing a monthly subscription plan for people who tend to take a lot of rides, The Verge first reported. This is no surprise, given Lyft CEO and co-founder Logan Green said earlier this week Lyft would like to achieve in transportation what Netflix achieved in streaming media with subscriptions. There seems to be a couple of plans Lyft is testing out. One costs $199 upfront to get 30 free rides worth up to $15 per ride. Another plan costs $399 a month for 60 rides. So, it appears as if Lyft is A/B testing to try to figure out just how much people are willing to pay. “We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” a Lyft spokesperson told TechCrunch. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.” If you already spend $450 a month on Lyft rides, both plans would likely be worth the money. Uber has previously offered a subscription service, Uber Plus Pass that guaranteed prices on rides for an upfront fee.
US-based on-demand transport company Lyft is testing monthly subscription plans for frequent customers. A $199 monthly deal will cover 30 journeys and a $399 plan will be good for 60 rides. CEO and co-founder Logan Green said Lyft wanted to be to transportation what Netflix is to streaming media. Lyft operates in about 300 San Francisco cities. Global transport company Uber has already offered a subscription service that guarantees prices for an upfront fee.