Published: 5:07pm, 21 Sep, 2016 Updated: 2:54pm, 20 Jul, 2018
Alibaba will overtake Baidu in China’s digital advertising market 20 Jul, 2018 despite tighter internet advertising regulations curtailing overall revenues, according to a new report by eMarketer. Partly due to its “robust” growth in mobile advertising, estimates currently suggest that Alibaba will take 28.9% of the country’s digital advertising revenue. Baidu, however, will take 21.3% of the market, its reputation having been damaged after a student died from an experimental cancer therapy advertised on the platform.