A recent report by IAB found that programmatic represented 52% of all display ad spend last year, or $10.1bn. Although display banner ads contributed to 80% of that spend, the IAB reports that mobile and video formats are set to rise. Projections by eMarketer from this year show that programmatic spend in mobile will surpass desktop spend 2014 at 56.2%. Programmatic is the key behind mobile's recent surge. Mobile Marketing Daily said, “display advertising will account for the lion’s share of ad spend for the foreseeable future”.
A recent report by IAB found that programmatic represented 52% of all display ad spend last year, or $10.1bn. Although display banner ads contributed to 80% of that spend, the IAB reports that mobile and video formats are set to rise. Projections by eMarketer from 2014 show that programmatic spend in mobile will surpass desktop spend this year at 56.2%. Programmatic is the key behind mobile's recent surge. Mobile Marketing Daily said, “display advertising will account for the lion’s share of ad spend for the foreseeable future”.