The Swedish fashion firm will pilot sales of second-hand and vintage clothing online in order to boost its commitment to sustainability. The test will be launched on the Swedish website of its & Other Stories brand, and will subsequently be extended into other markets. “Fashion is a very important part of our business model – we are committed to sustainable production methods that respect human rights and environmental standards,” said CEO Anna Hedenström.
The Swedish fashion firm will pilot sales of second-hand and vintage clothing online in order to boost its commitment to sustainability. The test will be launched on the Swedish website of its & Other Stories brand, and will subsequently be extended into other markets. The pilot will be conducted in partnership with Sellpy, a start-up designed to help individuals and companies sell unwanted goods.