Facebook has unveiled its new " dynamic ads for retail " system , which will allow merchants to only serve Facebook promotions for products that are in stock in a chain brand 's location . Building on Facebook 's dynamic ads product , which allows retailers to target users based on their interests , the new feature will show local availability , select product summaries and offer similar functionality . The ads , priced on a cost - per - thousand rate , are being trialled by marks & Fitch , Argos , Macy 's , Target , and Pottery Barn , and will be rolled out more widely in the next few weeks .
Facebook has unveiled its new "dynamic ads for retail" system, which will allow merchants to only serve Facebook promotions for products that are in stock in a chain brand's location. Building on Facebook's dynamic ads product, which allows retailers to target users based on their interests, the new feature will show local availability, display product summaries and offer similar items. The ads, priced on a cost-per-thousand rate, are being trialled by Abercrombie & Fitch, Argos, Macy's, Target, and Pottery Barn, and will be rolled out more widely in the next few weeks.