Product marketing manager George Xian Zeng said in a developer blog post that the reference app is aimed at helping developers to deal with the various challenges of getting established with the social network’s marketing API, adding: It can be difficult to envision a final product when only looking at reference docs, authentication can be confusing and too much time and energy is spent on building foundational technology rather than product innovation. To help address those challenges, we built the reference app so developers can quickly and efficiently get their products built and shipped. We’re providing sample interfaces and code for common elements such as ads creation, ads management and ads insights. By using the reference app, developers can skip the often expensive and labor-intensive process of building the underlying code for their product, and instead get started quickly by building on and modifying our supplied examples. Developers: Will you download Facebook’s new reference app for its marketing API?
Facebook is releasing a reference app for its marketing API to help developers deal with the challenges of getting set up on the social media site. The new app, called “Social Media Marketing,” will be available in beta form later this month and will allow users to create custom campaigns that can target specific demographics or types of users.