Swedish outdoor clothing company Fjallraven has used cryptocurrency in a scavenger hunt across several blockchain universities to promote its backpacks. Fjallraven said participants used their phones to search for Fox Coins, a digital currency built on Vatoms, or programmable blockchain tokens. The competition also included the hunt for a branded wallet with a Fox Coin inside.
Swedish outdoor clothing company Fjallraven has used cryptocurrency in a scavenger hunt across several US universities to promote its backpacks. Fjallraven said participants used their phones to search for Fox Coins, a digital currency built on Vatoms, or programmable blockchain tokens. The competition also included the hunt for a branded wallet with a Fox Coin inside.