Verizon has confirmed it is not planning to sell AOL‘s advertising and media brands such as The Huffington Post , TechCrunch and Engadget . regarding the deal , Verizon stated its primary focus was on AOL ’s rapidly evolving programmatic ad offerings , which are likely to open new avenues of revenue generation , and which it plans to incorporate into its mobile - first video service offerings later this year . AOL has also been successful in developing cross - screen and multi - screen targeting capabilities for advertising campaigns , which is expected to provide an improvement in effectiveness and adoption with AOL 's products .
Verizon has confirmed it is not planning to sell AOL‘s video and media brands such as The Huffington Post, TechCrunch and Engadget. Following the deal, Verizon stated its primary focus was on AOL’s rapidly expanding programmatic ad offerings, which are likely to open new avenues of revenue generation, and which it plans to incorporate into its mobile-first video service launching later this year. AOL has also been successful in developing cross-screen and multi-screen targeting capabilities for ad campaigns, which is expected to see an improvement in effectiveness and adoption with AOL's ONE.