Ad agencies are helping clients navigate the e - commerce and media aspects of working with Amazon . Some brands fear getting too close to the online marketplace in case it copies their offerings . One un - named agency is setting up an advertising division , which can advise marketers what to put on Amazon , how to work with it , and how to control third - party advertising . The concerns come mainly from first - time advisers , and are not shared by more experienced Amazon advertisers . Amazon ’s US ad revenues are expected to be more than $ 2bn this year , giving it 2.7 % of the US digital ad market .
Ad agencies are helping clients tackle the e-commerce and media aspects of dealing with Amazon. Some brands fear getting too close to the online retailer in case it copies their offerings. One un-named agency is setting up an Amazon division, which can advise marketers what to put on Amazon, how to work with it, and how to control third-party selling. The concerns come mainly from first-time advisers, and are not shared by more experienced Amazon advertisers. Amazon’s US ad revenues are expected to be more than $2bn this year, giving it 2.7% of the US digital ad market.