Publishers benefit from creating better mobile advertising , according to a survey by mobile advertising provider Yieldmo . In a survey of almost 400 consumers , two thirds said they preferred the mobile - specific format , while interstitial and pre - roll video ads were labelled " frustrating , disruptive and annoying " , and the static 300x250 format was deemed the worst performing , with 86 % of respondents unable to recall the brand advertised . In contrast , 63 % preferred standard mobile formats , rising to 79 % for Yieldmo formats . Lucas Piazza , director of marketing at Yieldmo , said mobile advertising needed to be " respectful , creative and engaging , and relevant to users ' interests " .
Publishers benefit from creating better mobile advertising, according to a report by mobile ad provider Yieldmo. In a survey of almost 400 consumers, two thirds said they preferred the mobile-specific formats, while interstitial and pre-roll video ads were labelled "frustrating, disruptive and annoying", and the static 300x250 ad was deemed the worst performing, with 86% of respondents unable to recall the brand advertised. In contrast, 63% preferred standard mobile formats, rising to 79% for Yieldmo formats. Lucas Piazza, director of marketing at Yieldmo, said mobile ads needed to be "respectful, creative and engaging, and relevant to users' interests".