Google is planning the introduction of ad blocking to both mobile and desktop versions of its Chrome web browser . The ad block filters out unwelcome of offensive ads for users . Google is still working on the details , and it is not known when the feature will be implemented . About a quarter of businesses in the US now employ the software on their desktop devices , according to estimates . Though reliant on Google for its revenues , Google is planning this defensive move to stem the flow of users to third party search providers who offer ad block services .
Google is planning the introduction of ad blocking to both mobile and desktop versions of its Chrome web browser. The ad block filters out unwelcome of offensive ads for users. Google is still working on the details, and it is not known when the feature will be implemented. About a quarter of users in the US now employ the software on their desktop devices, according to estimates. Though reliant on advertising for its revenues, Google is undertaking this defensive move to stem the flow of users to third party search providers who offer ad block services.