The adoption of proptech technologies by lettings agencies should make staff more available to spend time with customers, rather than replace human jobs, argued CobboldNeil Cobbold, COO of payments proptech PayProp. Government research claims 1.5 million jobs—or 7.4% of the 20 million jobs analysed—are at risk due to automation in England. But Neil Cobbold argues that automation in the property sector can allow technical, repetitive work to be done more accurately and efficiently, providing better business insights while allowing staff to focus on face-to-face customer contact, offering "a more valuable output".
The adoption of proptech technologies by lettings agencies should make staff more available to spend time with customers, rather than replace human jobs, argued Neil Cobbold, COO of payments proptech PayProp. Government research claims 1.5 million jobs—or 7.4% of the 20 million jobs analysed—are at risk due to automation in England. But Cobbold argues that automation in the property sector can allow technical, repetitive work to be done more accurately and efficiently, providing better business insights while allowing staff to focus on face-to-face customer contact, offering "a more valuable output".