The latest change to Facebook 's algorithm , deprioritising public content in its News Feed , has thrust the role of content manager into the spotlight like never before , according to industry insiders . They said the change will now involve cultivating meaningful conversations with Facebook users , and warned that users who adapt quickly will benefit the most from increased user engagement , while those which do n't will struggle with the changes on the social media platform .
The latest change to Facebook's algorithm, deprioritising public content in its News Feed, has thrust the role of community manager into the spotlight like never before, according to industry insiders. They said the position will now involve cultivating meaningful conversations with Facebook users, and warned that brands who adapt quickly will benefit the most from improved user engagement, while those which don't will struggle with the changes on the social media site.