Pinterest has expanded the services of Millward Brown to offer a new set of metrics to medium - to - large clients that will give them greater insights into their brand campaigns . Research from this new global agency will be used as part of Pinterest 's Promoted Pin campaign , providing advertisers with a range of measurable insights including brand awareness and buyer behaviour that they can use to make informed decisions about their marketing strategies . This new service or ' brand Lift Insights ' is backed by account management and direct ##ives from the company 's sales team who are keen to supply vital information that may decide the outcome of a brand campaign . By using this new service they will be able to determine the impact of Promoted Pins on their objectives and what changes , if any , they need to make .
Pinterest has engaged the services of Millward Brown to offer a new set of metrics to medium-to-large advertisers that will give them greater insights into their brand campaigns. Research from this leading global agency will be used as part of Pinterest's Promoted Pin campaign, providing advertisers with a range of measurable objectives including brand awareness and buyer behaviour that they can use to make informed decisions about their marketing strategies. This new service or 'Brand Lift Insights' is backed by account management and direct service from the company's sales team who are keen to supply vital information that may decide the outcome of a brand campaign. By using this new service they will be able to determine the impact of Promoted Pins on their objectives and what changes, if any, they need to make.