NBC News is launching a new version of its app, in a bid to double its video starts to eight million per month and expand its loyal user base. The updated app features tiles of video clips in place of a previously text-heavy newsfeed design. In the app's first week, it has more than 1 billion views on YouTube alone, according to Apptopia.
NBC News is launching a new version of its app, in a bid to double its video starts to eight million per month and expand its loyal user base. The updated app features tiles of video clips in place of a previously text-heavy newsfeed design. It will also promote content from sibling NBCUniversal news brands such as MSNBC and the Today show.