Insurers and brokers should exercise caution when using Facebook Messenger’s direct selling function, warns digital insurer Simply Business. The direct selling function enables insurers and brokers to offer policies and financial products directly within Facebook. However, Simply Business claim that care needs to be taken to ensure that it is properly integrated into industry purchase models. Jess Warrener, head of brand and creative hub at Simply Business, said the Messenger function was best suited for emergency or last minute insurance.
Insurers and brokers should exercise caution when using Facebook Messenger’s direct selling function, warns digital insurer Simply Business. The direct selling function enables insurers and brokers to offer policies and financial products directly within Facebook. However, Simply Business claim that care needs to be taken to ensure that it is properly integrated into industry purchase models. Jess Warrener, head of brand and creative hub at Simply Business, said the Messenger function was best suited for emergency or last-minute insurance.