A recent EMarketer report stated that programmatic advertising has moved past the experimental stage and is becoming the standard for marketers looking to simplify the media buying process. eMarketer forecasts that US mobile programmatic ad spend will reach $9.33bn this year and account for 60.5% of total US programmatic display ad spending. The mobile growth figure is driven up significantly by Facebook, which is considered a programmatic platform. Another key feature of mobile programmatic growth is video, which is expected to account for $3.79bn by 2017.
A recent eMarketer report stated that programmatic advertising has moved past the experimental stage and is becoming the standard for marketers looking to simplify the media buying process. EMarketer forecasts that US mobile programmatic ad spend will reach $9.33bn this year and account for 60.5% of total US programmatic display ad spending. The mobile growth figure is driven up significantly by Facebook, which is considered a programmatic platform. Another key feature of mobile programmatic growth is video, which is expected to account for $3.79bn by 2017.