Amazon is collaborating with UBS and its voice-enabled speaker Echo to let consumers ask Alexa financial questions. The idea is to engage new swathes of wealth management-customers, bringing financial expertise into people’s lives. The move comes as traditional financial service companies are moving into areas normally reserved for fintech start-ups. Earlier this month, Goldman Sachs launched Marcus, an online platform offering unsecured personal loans to customers in order to consolidate high-interest credit card debt.
UBS is collaborating with Amazon and its voice-enabled speaker Echo to let consumers ask Alexa financial questions. The idea is to engage new swathes of wealth management-customers, bringing financial expertise into people’s lives. The move comes as traditional financial service companies are moving into areas normally reserved for fintech start-ups. Earlier this month, Goldman Sachs launched Marcus, an online platform offering unsecured personal loans to customers in order to consolidate high-interest credit card debt.