German meal-kit delivery start-up HelloFresh is prioritising data-gathering across its supply chain to build an efficient last-mile delivery service. By using connected fleets, the company has access to information from 3PL of deliveries, such as traffic conditions and parking spaces in certain locations, as well as data on driver behaviour like speed and idling. Such valuable data allows the start-up's routing algorithms to calculate delivery time windows with greater precision. As a result, HelloFresh aims to offer consumers fresh produce with as little food wastage as possible across its supply chain.
German meal-kit delivery start-up HelloFresh is prioritising data-gathering across its supply chain to build an efficient last-mile delivery service. By using connected fleets, the company has access to information from hundreds of thousands of deliveries, such as traffic conditions and parking spaces in certain locations, as well as data on driver behaviour like speed and idling. Such valuable data allows the start-up's routing algorithms to calculate delivery time windows with greater precision. As a result, HelloFresh aims to offer consumers fresh produce with as little food wastage as possible across its supply chain.