Homeless Dutch citizens in the citizens of Amsterdam and Rotterdam have been trialling a technologically advanced jacket that enables contactless payment donations of €1 to be redeemed through homeless shelters. The Helping Heart jacket was created by Dutch advertising agency N=5 and is designed to make it easier for those who do not carry cash to donate and help others. In an effort to raise awareness about homelessness among the general public, the Help Heart campaign has also launched a new website which allows people to register their interest in donating money via social media or text message. The company aims to produce the jacket at scale in future.
Homeless Dutch citizens in the citizens of Amsterdam and Rotterdam have been trialling a technologically advanced jacket that enables contactless payment donations of €1 to be redeemed through homeless shelters. The Helping Heart jacket was created by Dutch advertising agency N=5 and is designed to make it easier for those who do not carry cash to donate and help others. The donations are given in kind, so the homeless can exchange it for food, somewhere to sleep or showers, as well as on self-improvement through vocational courses and on savings. The company aims to produce the jacket at scale in future.