Snapchat is the latest platform in the world of digital advertising , and though the photo sharing app 's claims remain unproven , some publishers have been hiring specialists to put together a content strategy for the platform . CNN , has a creative team consisting of three people , the Daily Mail has a team of 8 and the company has one employee focused on Snapchat , but it is looking to expand this strategy . Vox , which is n't yet on Snapchat 's flagship platform , has advertised for three employees to join their company ahead of their launch onto the platform later in the Summer .
Snapchat is the latest trend in the world of digital advertising, and though the photo sharing app's benefits remain unproven, some publishers have been hiring specialists to put together a content strategy for the platform. CNN, has a Snapchat team consisting of three people, the Daily Mail has a team of 8 and National Geographic has one employee focused on Snapchat, but it is looking to expand this team. Vox, which isn't yet on Snapchat's Discover platform, has advertised for three employees to join their company ahead of their launch onto the platform later in the Summer.