If branded and appropriately marketed to appeal to the Chinese market , Western Australian wine volumes could meet premium wine demand in China . With the Australian dollar at its lowest price in years , the Chinese market would prove integral for the survival of the Western Australian wine market . To increase exports to China , associates of the Bankwest wine Economic association have encouraged Western Australian wine merchants to do more to boost global sales of regions like Margaret River .
If branded and appropriately marketed to appeal to the Chinese market, Western Australian wine volumes could meet premium wine demand in China. With the Australian dollar at its lowest point in years, the Chinese market could prove integral for the survival of the Western Australian wine market. To increase exports to China, associates of the Bankwest Curtin Economic Centre have advised Western Australian wine merchants to do more to increase global recognition of regions like Margaret River.