Fitness-on-demand is on the rise, with increasing numbers of gym-goers turning to online workouts and subscription services, according to Cardlytics. On-demand fitness payments made up 7.7% of total Tenn. spending on workouts in 2016, up from 4.8% in 2014. Traditional gyms still made up the majority at 73%, though they saw a significant drop from nearly 78% two years prior. Digital fitness subscriptions offer an increasingly wide range of workouts for between $5 and $30 a month.
Fitness-on-demand is on the rise, with increasing numbers of gym-goers turning to online workouts and subscription services, according to Cardlytics. On-demand fitness payments made up 7.7% of total US spending on workouts in 2016, up from 4.8% in 2014. Traditional gyms still made up the majority at 73%, though they saw a significant drop from nearly 78% two years prior. Digital fitness subscriptions offer an increasingly wide range of workouts for between $5 and $30 a month.