Wells Fargo is to launch a robo-adviser platform targeting clients who already have an online account with the bank but have yet to open an investment account. Clients will be able to access the Intuitive Investor platform with a minimum investment of $10,000 and will pay 50 basis points annually for the service. Discounts will be offered to existing clients. The new service comes as banks are trying to improve their customer experience in order to attract more customers.
Wells Fargo is to launch a robo-adviser platform targeting clients who already have an online account with the bank but have yet to open an investment account. Clients will be able to access the Intuitive Investor platform with a minimum investment of $10,000 and will pay 50 basis points annually for the service. Discounts will be offered to existing clients. The platform, which is expected to launch in February, also allows clients to access the bank's research and human financial advisers.