2017-12-05 DETROIT — Starting today, General Motors Co. (NYSE: GM) is rolling out the automotive industry’s first commerce platform for on-demand reservations and purchases of goods and services. With Marketplace, drivers can now order and pay for their favorite coffee — and much more — on the way to work with a simple tap on the dash. Marketplace allows customers to order food, find the closest gas station to save on fuel, and make dinner reservations on the go. This means Marketplace gives drivers of eligible Chevrolet, Buick, GMC and Cadillac vehicles the opportunity to more safely interact with a growing number of their favorite brands in retail, fuel, hospitality, food, hotel and transportation through the in-vehicle touchscreen. Marketplace also features a “Shop” section dedicated to offers specific to GM vehicles, for instance purchasing Wi-Fi data, discounts for an oil change or deals on GM accessories. Simple on-screen notifications can identify relevant offers. “The average American spends 46 minutes per day on the road driving[1]. Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back,” said Santiago Chamorro, vice president for Global Connected Customer Experience, GM. “Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to nearly four million U.S. drivers.” Leveraging the embedded 4G LTE connectivity, GM is adding Marketplace to millions of existing 2017 and 2018 model-year cars, trucks and crossovers that have compatible infotainment systems, with continued rollout to compatible new vehicles. A separate data plan is not required to use Marketplace. “For most retailers and consumer brands the daily commute is the only time not accessible in a consumers’ day,” said Chamorro. “Marketplace gives merchants the ability to more safely engage with drivers and passengers in a meaningful way that provides true value for our customers.” Marketplace is designed to be used while driving. It leverages machine learning from real-time interaction data, such as location, time of day and a driver’s established digital relationship with third-party merchants, to offer highly personalized experiences. Adhering to industry distracted driving guidelines, as well as GM’s strict in-house safety guiding principles, GM designs its in-vehicle systems to minimize manual interactions, helping drivers keep their eyes on the road and their hands on the wheel. The first brands accessible through Marketplace include: To allow merchants to efficiently and quickly integrate their content as part of the in-vehicle Marketplace ecosystem, General Motors is working with three main platform partners: Xevo (www.xevo.com) in Seattle, Washington; Conversable (www.conversable.com) in Austin, Texas; and Sionic Mobile (www.sionicmobile.com) in Atlanta, Georgia. Merchants interested in Marketplace can contact the above platform partners or email GM at Marketplace@onstar.com. General Motors Co. (NYSE:GM) has leadership positions in the world's largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com # # # [1] Source: AAA, 2016
General Motors has launched Marketplace, the first automotive commerce platform that allows customers to make on-demand orders and reservations using their vehicle's dashboard. Drivers will be able to reserve tables for dinner, search for the nearest filling station and order food with Buick, GMC, Cadillac and Chevrolet cars. Drivers will also be able to shop for oil change discounts, GM accessory deals and Wi-Fi data. The feature will be offered over 12 to 18 months to three car owners in the US, and is intended to be used while driving. Brand partners include Starbucks and Dunkin' Donuts.