Female-focused publisher Meredith has partnered with subscription meal-planning app eMeals to enable editors from Better Homes and Gardens, EatingWell and Allrecipes to contribute recipes and meal plans to the app for a portion of subscription revenue. The app allows users to buy the ingredients through a store or delivery service, such as AmazonFresh. Advertisers can sponsor recipes or run ads against ingredients. In Last fall since Meredith added shoppable features to its food sites, commerce and shopper marketing has grown to represent nearly 25% of its food sites' digital revenue.
Female-focused publisher Meredith has partnered with subscription meal-planning app eMeals to enable editors from Better Homes and Gardens, EatingWell and Allrecipes to contribute recipes and meal plans to the app for a portion of subscription revenue. The app allows users to buy the ingredients through a store or delivery service, such as AmazonFresh. Advertisers can sponsor recipes or run ads against ingredients. In the two years since Meredith added shoppable features to its food sites, commerce and shopper marketing has grown to represent nearly 25% of its food sites' digital revenue.