According to a report by McKinsey, global digital advertising spend is currently trailing television ad spend by just under $60bn, however forecasts show that the gap between the two is expected to fall to just $2bn by this year. Although, television own 88% of all video viewing, more people are now watching videos on YouTube and streaming networks, contributing to the 102% increase in global viewers 2019. The trend towards digital may see more television networks move online, such as happened in Australia when Nine partnered with Fairfax to launch Stan, a streaming service.
According to a report by McKinsey, global digital advertising spend is currently trailing television ad spend by just under $60bn, however forecasts show that the gap between the two is expected to fall to just $2bn by 2019. Although, television own 88% of all video viewing, more people are now watching videos on YouTube and streaming networks, contributing to the 102% increase in global viewers this year. The trend towards digital may see more television networks move online, such as happened in Australia when Nine partnered with Fairfax to launch Stan, a streaming service.