Dubai is looking to lure the growing middle classes of China by focusing on more affordable resorts and hotels in the region: “We are expecting an increase in that market, a need for more three and four star hotels and resorts,” says Murray Strang, Chairman of Nakheel. Last year, InterContinental Hotels introduced a 'China Ready' status which it gives to its hotels that fulfill certain criteria such as Mandarin-speaking staff, acceptance of Chinese bank cards and Chinese tea for its guests; now six of its Dubai hotels have that status. According to InterContinental, Chinese visitors have spent 70% more nights in its Dubai hotels in 2016 than in the same period last year.
Dubai is looking to lure the growing middle classes of China by focusing on more affordable resorts and hotels in the region: “We are expecting an increase in that market, a need for more three and four star hotels and resorts,” says Ali Rashid Lootah, Chairman of Nakheel. Last year, InterContinental Hotels introduced a 'China Ready' status which it gives to its hotels that fulfill certain criteria such as Mandarin-speaking staff, acceptance of Chinese bank cards and Chinese tea for its guests; now six of its Dubai hotels have that status. According to InterContinental, Chinese visitors have spent 70% more nights in its Dubai hotels in 2016 than in the same period last year.