Facebook is set to acquire CrowdTangle, a social data-tracking firm that makes extensive use of the social network's application program interfaces. CrowdTangle, which counts Buzzfeed, Facebook and the BBC among its users, helps "identify popular stories, measure social performance and identify influencers". The move comes as Facebook aims to find favour among publishers. However, its Instant Articles faces stiff competition from Apple News and Google’s Accelerated Mobile Pages, which have already expanded to cover other remits.
Facebook is set to acquire CrowdTangle, a social data-tracking firm that makes extensive use of the social network's application program interfaces. CrowdTangle, which counts Buzzfeed, Vox and the BBC among its users, helps "identify popular stories, measure social performance and identify influencers". The move comes as Facebook aims to find favour among publishers. However, its Instant Articles faces stiff competition from Apple News and Google’s Accelerated Mobile Pages, which have already expanded to cover other remits.