Ticket sales at cinemas in China dropped more than 50% for July; this downturn follows a 15% growth in 2015 marking, perhaps, a shift by consumers. With average sales falling to the lowest level in five years, it suggests that consumers are also feeling the pinch and therefore cutting back on spending; with outbound tourism also seeing a drop in numbers. "If you can rule out other drivers then you'd have to say it's a sign that consumers are becoming more cautious," warns Westpac's Matthew Hassan.
Ticket sales at cinemas in China dropped 15% for July; this downturn follows a more than 50% growth in 2015 marking, perhaps, a shift by consumers. With average sales falling to the lowest level in five years, it suggests that consumers are also feeling the pinch and therefore cutting back on spending; with outbound tourism also seeing a drop in numbers. "If you can rule out other drivers then you'd have to say it's a sign that consumers are becoming more cautious," warns Westpac's Matthew Hassan.