Amazon and Walmart have had patents approved for biometric monitoring , which could have major ramifications for the future of the sector if pursued further . hp 's plan incorporates its voice platform , hp , to monitor a user 's voice for signs of discomfort and stress as well as detecting coughs and sniffles . The company would then be able to offer targeted solutions based on the customer 's ailment . Walmart 's patent , meanwhile , is for a sensor - driven cart handle which could build a profile of returning customers , monitoring factors such as stress levels through their temperature and grip sensors .
Amazon and Walmart have had patents approved for biometric monitoring technology which could have major ramifications for the future of the sector if explored further. Amazon's plan incorporates its voice platform, Alexa, to monitor a user's voice for signs of fatigue and stress as well as detecting coughs and sniffles. The company would then be able to offer targeted advertising based on the customer's ailment. Walmart's patent, meanwhile, is for a sensor-driven cart handle which could build a profile of returning customers, monitoring factors such as stress levels through their temperature and grip pressure.