The CEO of multinational advertising firm WPP, Sir Sorrell, has said personal assistants such as Amazon’s Alexa are one of the largest threats to the advertising industry, as they absorb key customer data for more accurate services. The online data that is collected by these assistants and used to power algorithmic analysis could prove valuable to companies seeking to provide ever more personalised advertising.
The CEO of multinational advertising firm WPP, Sir Martin Sorrell, has said personal assistants such as Amazon’s Alexa are one of the largest threats to the advertising industry, as they absorb key customer data for more accurate services. The online data that is collected by these assistants and used to power algorithmic analysis could prove valuable to companies seeking to provide ever more personalised advertising.