Brands looking to get the most out of Instagram and Snapchat's Stories features must embrace vertical video, according to a MediaPost op-ed by OngJosh Ong, director of marketing and communications for Cheetah Mobile. In 2015, users spent 29% of their viewing time on a smartphone in vertical mode, compared to just 5% in 2010, but brands have been slow to make the change. Stumbling blocks include the use of traditional methods for shooting vertical video, though the medium is fast becoming a "convenient, creative and engaging" advertising tool, Josh Ong wrote.
Brands looking to get the most out of Instagram and Snapchat's Stories features must embrace vertical video, according to a MediaPost op-ed by Josh Ong, director of marketing and communications for Cheetah Mobile. In 2015, users spent 29% of their viewing time on a smartphone in vertical mode, compared to just 5% in 2010, but brands have been slow to make the change. Stumbling blocks include the use of traditional methods for shooting vertical video, though the medium is fast becoming a "convenient, creative and engaging" advertising tool, Ong wrote.