According to the Interactive Advertising Bureau 's ( IAB ) revenue report , revenue for H1 2015 totaled $ 27.5bn , the fastest growth than any other time since 2011 . This growth is impressive considering the industry has been experiencing ad - blocking , fraud and viewability . The report noted that desktop display continued its five - year decline , dropping 4 % to $ 3.9bn . It also appears that users ’ fast growth rate is slowing ; after growing from $ 600 m to $ 8.2bn in just five years . Social media seems to be the most popular form of advertising with more than 50 % growth YoY since 2011 ; posting 51 % growth to $ 4.4.bn so far in 2015 . Video advertising also spiked with 50 % growth in H1 2015 to $ 2bn .
According to the Interactive Advertising Bureau's (IAB) revenue report, revenue for H1 2015 topped $27.5bn, the fastest growth than any other time since 2011. This growth is impressive considering the industry has been fighting ad-blocking, fraud and viewability. The report showed that desktop display continued its five-year decline, dropping 4% to $3.9bn. It also appears that mobiles’ fast growth rate is slowing; after growing from $600m to $8.2bn in just five years. Social media seems to be the most popular form of advertising with more than 50% growth YoY since 2011; posting 51% growth to $4.4.bn so far in 2015. Video advertising also spiked with 35% growth in H1 2015 to $2bn.