Smartphone dating app Tinder launched a premium paid subscription version on Monday , but drew criticism over a pricing system that charges older users more . Tinder Plus , which has been tested since late last year , has subscription fees varying by age and country . In the US , users under 30 will pay $ 9.99 a month and older subscribers $ 19.99 , according to a spokeswoman . Prices will be as low as $ 2.99 in emerging markets . Scroll down for video . Pay to play : Tinder launched a new paid version of their app on Monday called Tinder Plus . One of the features of the new app include the ability to take back a 'left swipe ' - an action with eliminates a potential date . The new service will charge users over 30 $ 20 a month to use Tinder Plus . The new tiered plan raised some hackles , and the PhoneArena blog wrote that it 'quite frustratingly.. borders on age discrimination . ' Tech blog Endgadget decried the pricing scale as 'sleazy . ' But a Tinder spokeswoman defended the move . Hooking up all over the world : Another feature of Tinder Plus includes the ability to search for users in other locations , ahead of a vacation for example . 'We 've priced Tinder Plus based on a combination of factors , including what we 've learned through our testing , and we 've found that these price points were adopted very well by certain age demographics , ' spokeswoman Rosette Pambakian said in a statement . 'Lots of products offer differentiated price tiers by age , like Spotify does for students , for example . 'Tinder is no different ; during our testing we 've learned , not surprisingly , that younger users are just as excited about Tinder Plus , but are more budget constrained , and need a lower price to pull the trigger . ' The app has spread widely among smartphone users , getting particular attention at the Sochi Olympics when athletes bragged about 'tindering ' for fast hookups . 'With Tinder Plus we 're giving our users access to their two most-requested features through Passport and Rewind , as well as unlimited liking capabilities . ' The 'rewind ' feature allows users to 'take back ' a swipe , so if someone accidentally swipes left on a picture - rejecting a potential date - he or she can find that person again later . 'Rewind lets you take back your last swipe , ' Tinder says . 'If you accidentally swiped left on someone you want to get to know , they 're no longer lost in the Tindersphere forever . Now you can get him/her back with the touch of a button . ' The 'Passport ' feature allows users to change their location to match with people around the world , such as ahead of a planned vacation or business trip . 'Passport lets you change your location to connect with people anywhere around the world . It 's like teleporting to a different location , ' the blog said . Tinder , owned by the conglomerate IAC , has not confirmed reports saying the free version of its app will include advertising . With apps like Tinder , prospective daters can see pictures of people who are nearby . If they see someone they like , they can swipe right to indicate interest . People who both swipe right on each other 's profiles can then contact each other .
The casual dating app launched a premium paid subscription called Tinder Plus on Monday . The new paid version of the app will charge users under 30 $ 9.99 to use the app and those over 30 $ 20 a month . Features of Tinder Plus include the ability to search for users in different locations , ahead of a vacation . Users also have the option to take back a 'left swipe ' - an action with eliminates a potential date .