A tool aimed at helping buyers gain a greater understanding of the digital advertising value chain has been launched by the Internet Advertising Bureau (IAB) UK. The new tool, which is being rolled out in partnership with Google and Facebook, will help advertisers understand how their ads are used across different platforms to deliver better value.
A tool aimed at helping buyers gain a greater understanding of the digital advertising value chain has been launched by the Internet Advertising Bureau (IAB) UK. IAB UK members, including Inskin, Integral Ad Science, OpenX and Rubicon Project, compiled the Transparency FAQs tool, which cover such subjects as data usage and pricing, to help brands and agencies understand how adtech companies work.