Southampton FC has used Chinese influencers to generate four million views for its "Journey to The West'" video series aimed at attracting fans in the Far East. The 18-part project was created in collaboration with TLCBET, one of the club's sponsors, and saw the crew travel from Beijing to Southampton's St Mary's stadium over a period of 14 days.
Southampton FC has used Chinese influencers to generate four million views for its "Journey to the West" video series aimed at attracting fans in the Far East. The 18-part project was created in collaboration with TLCBET, one of the club's sponsors, and saw the crew travel from Beijing to Southampton's St Mary's stadium over a period of 14 days.