According to eMarketer's latest forecast, digital ad spending will grow 42.1% this year in Canada. Digital display ads, mobile and video will help drive this growth. Display, regardless of channel, is the fastest-growing digital format, accounting for 15% of the digital ad spend this year. Most of the display advertising still goes towards desktop in Canada. Although display ads are still behind search, the gap is slowly closing.
According to eMarketer's latest forecast, digital ad spending will grow 15% this year in Canada. Digital display ads, mobile and video will help drive this growth. Display, regardless of channel, is the fastest-growing digital format, accounting for 42.1% of the digital ad spend this year. Most of the display advertising still goes towards desktop in Canada. Although display ads are still behind search, the gap is slowly closing.