Preliminary results from Starbucks trial suggests charging customers extra for takeaway cups is an effective way to change behaviour The number of customers bringing a reusable coffee cup into Starbucks has soared after the coffee chain trialled a five pence charge for takeaway cups. Preliminary results from the first six weeks of...
Initial results from a three - month trial across selected London branches of the coffee industry indicate that imposing a charge for takeaway cups alters consumer perception . Starbucks offers customers a discount of 25p on hot drinks if they provide a reusable cup . However , the new figures suggest that imposing a charge for a takeaway cup may be a more effective way of decreasing the number of disposable cups used . Stores involved in the pilot trial estimate that the number of customers bringing reusable cups rose from 2.2 % before the trial to 5.9 % during it , rising further to 8.4 % in mornings .