Ad agencies are helping clients tackle the e-commerce and media aspects of dealing with Amazon. Some brands fear getting too close to the online retailer in case it copies their offerings. The ad agency has been working on a campaign for Amazon since last year, when it was still known as eBay. The concerns come mainly from first-time advisers, and are not shared by more experienced Amazon advertisers. Amazon’s US ad revenues are expected to be more than $2bn this year, giving it 2.7% of the US digital ad market.
Ad agencies are helping clients tackle the e-commerce and media aspects of dealing with Amazon. Some brands fear getting too close to the online retailer in case it copies their offerings. One un-named agency is setting up an Amazon division, which can advise marketers what to put on Amazon, how to work with it, and how to control third-party selling. The concerns come mainly from first-time advisers, and are not shared by more experienced Amazon advertisers. Amazon’s US ad revenues are expected to be more than $2bn this year, giving it 2.7% of the US digital ad market.