China's Kugou is now the largest streaming service in the world with 450 million active monthly users, according to its company data. In comparison, Spotify has 100 million active monthly users. Its strength lies in the platform's broad appeal, succeeding in being all things to all people. The Chinese government recently announced that it would be banning foreign apps from accessing the country's popular social media sites, including WeChat, Weibo, and Wechat. Kugou's Yang Daxian notes that the company targets "people of different ages, different musical tastes, and we design different content areas for them... it’s very niche.”
China's Kugou is now the largest streaming service in the world with 450 million active monthly users, according to its company data. In comparison, Spotify has 100 million active monthly users. Its strength lies in the platform's broad appeal, succeeding in being all things to all people. For instance, it is the only major app with a category of music for square-dancing - a form of exercise increasingly loved by Chinese middle-aged women. Kugou's Yang Daxian notes that the company targets "people of different ages, different musical tastes, and we design different content areas for them... it’s very niche.”