Donald Trump's 2016 presidential campaign spent 80% of its $94m advertising budget with Facebook, a move that help prove the social media site's ads work, Adweek said in an editorial. Facebook has been under fire for allowing foreign governments to target Americans through their ads, and it is now facing scrutiny over whether Russian operatives used fake accounts on its platform during last year's election. On the false ads paid for by Russian agents to discredit Trump's rival Hillary Clinton, Facebook said around 10 million people saw them and that 56% of the ads were run after the election.
Donald Trump's 2016 presidential campaign spent 80% of its $94m advertising budget with Facebook, a move that help prove the social media site's ads work, Adweek said in an editorial. The Trump team deployed direct response ads with "inflammatory" content, creating a lot of engagement among a wide audience – ensuring a relatively low cost. On the false ads paid for by Russian agents to discredit Trump's rival Hillary Clinton, Facebook said around 10 million people saw them and that 56% of the ads were run after the election.