Lacuna Digital has announced that smart cyclists will soon be able to earn while they ride by adding new digital advertising frames to their bicycles . The Lacuna eBoard 1 claims to be the world ’s first 100 % carbon neutral digital advertising platform , and is currently seeking “ early adopters ” for testing , ahead of its official launch on 1 march 2019 . The concept of paying cyclists per mile to travel green is part of the current global initiative to create more sustainable smart cities . After advertising space is sold to consumers based on the bicycle 's geo - location , targeted marketing to various demographics across London can be achieved , with uniform advertising across an area and use of live data streams to update information in real - time . Lacuna bicycles is currently ShellLiveWIRE ’s Featured Business of the Month .
Lacuna Digital has announced that London cyclists will soon be able to earn while they ride by attaching new digital advertising frames to their bicycles. The Lacuna eBoard 1 claims to be the world’s first 100% carbon neutral digital advertising platform, and is currently seeking “early adopters” for testing, ahead of its official launch on 1 June 2016. The concept of paying cyclists per mile to travel green is part of the current global initiative to create more sustainable smart cities. After advertising space is sold to brands based on the eBoard's geo-location, targeted marketing to various demographics across London can be achieved, with uniform advertising across an area and use of live data streams to update information in real-time. Lacuna Digital is currently ShellLiveWIRE’s Featured Business of the Month.