The near - universal nature of the web server Bureau 's client domains have raised the issue of domain spoofing , but other problems have emerged , Ian ##more , VP of client services at Eyereturn consulting wrote . Hewetson pointed to examples of mishandled implementation and ID errors that had exposed a host of new issues . Demand - side verification and good - old - fashioned communication had been required in the cases to avoid similar problems , he said .
The near-universal adoption of the Interactive Advertising Bureau's Ads.txt may have tackled the issue of domain spoofing, but other problems have emerged, Ian Hewetson, VP of client services at Eyereturn Marketing wrote. Hewetson pointed to examples of mishandled implementation and ID errors that had exposed a host of new issues. Demand-side verification and good-old-fashioned communication had been required in the cases to avoid similar problems, he said.