A year after ads first began appearing on Facebook's Messenger app, the social media site is starting to roll out autoplay video versions. The move is aimed at capitalising on the 80% of adults globally who use services such as WhatsApp and Messenger on a daily basis, and will employ the same user targeting system as Facebook and Instagram. Instagram plans to make its own version available for all users in 2018.
A year after ads first began appearing on Facebook's Messenger app, the social media site is starting to roll out autoplay video versions. The move is aimed at capitalising on the 80% of adults globally who use services such as WhatsApp and Messenger on a daily basis, and will employ the same user targeting system as Facebook and Instagram. A spokeswoman said autoplaying ads would be rolled out "gradually and thoughtfully", while Facebook recently said it would regulate targeted advertising on its site from 2 July.