FBR Capital Markets analyst , Daniel Ives , has told investors that the Apple Watch is showing " signs of life " following Black Friday trends in the US . Ives stated that the Watch 's disappointing performance so far is down to its high price tag , supply constraints and mixed reactions from technology journalists , however " this morning , we heard of ramping interest / sales among consumers based on our conversations at various Apple , Target , and Best ##ables online " . Ives estimates sales in the December quarter to be " close to the 5 - 6 million mark " , which , while dwarfed by iPhone sales , the analyst believes will make the wearables sector an important factor for Apple going forward , and thus one that will be " closely watched " as the holiday quarter progresses .
FBR Capital Markets analyst, Daniel Ives, has told investors that the Apple Watch is showing "signs of life" following Black Friday sales in the US. Ives stated that the Watch's disappointing performance so far is down to its high price tag, supply constraints and mixed reviews from technology journalists, however "this morning, we heard of ramping interest/sales among consumers based on our conversations at various Apple, Target, and Best Buy stores". Ives estimates sales in the December quarter to be "close to the 5-6 million mark", which, while dwarfed by iPhone sales, the analyst believes will make the wearables sector an important area for Apple going forward, and thus one that will be "closely watched" as the holiday season progresses.