Facebook is extending its mobile “watch and scroll” feature to desktop users, allowing viewers to keep watching videos and ads as they scroll through news feeds. The feature, which was first introduced in the United States last year, allows users to swipe left or right on a video clip while scrolling down a page of related content.
Facebook is extending its mobile “watch and scroll” feature to desktop users, allowing viewers to keep watching videos and ads as they scroll through news feeds. Facebook is increasingly using video over text, and the social media giant is working on further features that will increase advertising options and provide always-viewable content for users.