Mobile will overtake fixed online as the main platform for viewing video this year, according to Zenith’s Online Video Forecasts. The annual report, which covers 4G. key markets, predicts consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), up from 14.2 minutes last year, while static (desktop computers and smart TV sets) will stay at 16 minutes. Zenith attributes the rise in mobile use to "low-cost devices in low-income countries," as well as improved mobile displays and the deployment of 57
Mobile will overtake fixed online as the main platform for viewing video this year, according to Zenith’s Online Video Forecasts. The annual report, which covers 57 key markets, predicts consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), up from 14.2 minutes last year, while static (desktop computers and smart TV sets) will stay at 16 minutes. Zenith attributes the rise in mobile use to "low-cost devices in low-income countries," as well as improved mobile displays and the deployment of 4G.