more than one of US households own a smart speaker, according to Nielsen research. The number has risen to 24%, from 15.3% in 2017 and 22% in Q1 2018. Almost two-thirds have started using the device in the last six months. Usage is 65 minutes a day, rising to 72 minutes at weekends. The figures suggest the Amazon Echo, Apple HomePod and Google Home are gathering momentum. Nielsen's research revealed that 40% of households have Nearly a quarter, with 45% intending to buy another. Owners predominantly use smart speakers for music, with real-time information searches the next most common use.
Nearly a quarter of US households own a smart speaker, according to Nielsen research. The number has risen to 24%, from 15.3% in 2017 and 22% in Q1 2018. Almost two-thirds have started using the device in the last six months. Usage is 65 minutes a day, rising to 72 minutes at weekends. The figures suggest the Amazon Echo, Apple HomePod and Google Home are gathering momentum. Nielsen's research revealed that 40% of households have more than one, with 45% intending to buy another. Owners predominantly use smart speakers for music, with real-time information searches the next most common use.