The Washington Post will open a branded content studio in London by the end of 2018, aiming to have around 12 employees across Europe. “Amazon is investing heavily into its European operations and we are excited about our plans for this new studio,” said Jeff Bezos, Amazon’s founder and chief executive. It recently hired its first head of marketing for Europe and Asia, Aaron Robinson, and has a team of around six people in the region selling programmatic and direct deal advertising.
The Washington Post will open a branded content studio in London by the end of 2018, aiming to have around 12 employees across Europe. The company's digital advertising revenue has increased 35% from 2016 and anticipates revenue from its digital advertising efforts in Europe, Africa and the Middle East will grow 50% next year. It recently hired its first head of marketing for Europe and Asia, Aaron Robinson, and has a team of around six people in the region selling programmatic and direct deal advertising.