Huffington Post is taking inspiration from Snapchat and Instagram Stories with its new storybook format. Huff Post debuted the visual content format in an article about Lady Gaga's upcoming world tour that was optimised for its mobile site. The article listed some of the star's more unusual costume choices with seven vertical images and graphics that readers could swipe or click through, mimicking Snap and Instagram Stories. Emily Ingram, senior product manager at Huff Post, said: "It's eye-catching in a way that you might not otherwise find on our site."
Huffington Post is taking inspiration from Snapchat and Instagram Stories with its new storybook format. Huff Post debuted the visual content format in an article about Lady Gaga's upcoming world tour that was optimised for its mobile site. The article listed some of the star's more unusual costume choices with 10 vertical images and graphics that readers could swipe or click through, mimicking Snap and Instagram Stories. Emily Ingram, senior product manager at Huff Post, said: "It's eye-catching in a way that you might not otherwise find on our site."