consumer goods brands need to rethink their digital strategies if they want to compete with online retail giant Amazon in the wake of its acquisition of consumer Foods , according to Eric Dahan , CEO of Open brands . In a blog post on mediapost.com , Dahan said brands must engage with customers across social media , as well as other touchpoints , and closely monitor bottom - of - the - funnel metrics to ensure traffic is driven to their customers . Amazon made up 18 % of US online grocery sales during 2014 , raking in an estimated $ 200 .
Consumer goods brands need to rethink their digital strategies if they want to compete with online retail giant Amazon in the wake of its acquisition of Whole Foods, according to Eric Dahan, CEO of Open Influence. In a blog post on mediapost.com, Dahan said brands must engage with customers across social media, as well as other touchpoints, and closely monitor bottom-of-the-funnel metrics to ensure traffic is driven to their products. Amazon made up 18% of US online grocery sales during 2017, raking in an estimated $2bn.