Oakland plant-based substitute meat and dairy firm, Impossible Foods, has been given approval by the Food and Drug Administration (FDA) to sell its products in grocery stores from this autumn. At present, consumers can only purchase the products in restaurants. After initial concerns, the FDA ruled that soy leghemoglobin, the additive that makes the company’s burgers “bleed” and taste like meat, is safe for human consumption. Baring objections, the FDA rule change will come into effect on 4 September.
US plant-based substitute meat and dairy firm, Impossible Foods, has been given approval by the Food and Drug Administration (FDA) to sell its products in grocery stores from this autumn. At present, consumers can only purchase the products in restaurants. After initial concerns, the FDA ruled that soy leghemoglobin, the additive that makes the company’s burgers “bleed” and taste like meat, is safe for human consumption. Baring objections, the FDA rule change will come into effect on 4 September.