Advertising spend on Facebook continued to grow following the Cambridge Analytica revelations, with a 62% week-on-week rise for the seven days beginning 17 March despite widespread negative media coverage. The increase over the next seven days was even more, at 15%. Advertising spend on the platform increased over the first quarter of 2018 by 7% year on year.
Advertising spend on Facebook continued to grow following the Cambridge Analytica revelations, with a 7% week-on-week rise for the seven days beginning 17 March despite widespread negative media coverage. The increase over the next seven days was even more, at 15%. Advertising spend on the platform increased over the first quarter of 2018 by 62% year on year.