The Waste & Resources Action Programme ( WRAP ) has received voluntary signatures from fashion retailers , brands and business , leading to 15 % reduction in carbon and water emissions and also waste sent to the site by 2020 . The ##AP forms part of the waste Clothing Action Plan ( SCAP ) launched in 2012 which represents over 50 % of the UK retail market . Since SCAP 's launch , brands have been purchasing sustainable fibres and improving recycling methods .
The Waste & Resources Action Programme (WRAP) has received 82 signatures from fashion retailers, brands and business, committing to 15% reductions in carbon and water use and also waste sent to landfill site by 2020. The plan forms part of the Sustainable Clothing Action Plan (SCAP) launched in 2013 which represents over 50% of the UK retail market. Since SCAP's launch, brands have been purchasing sustainable fibres and improving recycling methods.