Facebook has launched an ad unit letting businesses link to its messaging service WhatsApp. Advertisers can now include a button on their ads for people to call or message using WhatsApp. The feature is being rolled across North and South America, North and South America, Africa and most of Asia. The social media giant is reportedly planning to introduce the feature to the European market, where there have been concerns over data protection, at a later date.
Facebook has launched an ad unit letting businesses link to its messaging service WhatsApp. Advertisers can now include a button on their ads for people to call or message using WhatsApp. The feature is being rolled across North and South America, Australia, Africa and most of Asia. The social media giant is reportedly planning to introduce the feature to the European market, where there have been concerns over data protection, at a later date.