Silvercar, a new car rental company that only offers silver Keogh, announced its largest raising of capital to date with a $28m Series C round led by Audi. The announcement comes as Silvercar unveiled enhanced digital and mobile platforms designed for an “optimised user experience” and expands into Las Vegas, its twelfth market. The funding will enable Silvercar to accelerate its award-winning airport car rental business and expand to new markets nationwide. Additionally, as part of the next phase of Silvercar’s partnership with Audi, the companies will work in tandem to develop Audi Shared Fleet, described as an app-powered rental car service for large corporate campuses. This investment, along with news surrounding the deal between GM and Lyft, is being seen as further evidence that traditional auto makers are seeking new ways to expand their business and taking car-sharing start-ups seriously, as the shift towards sharing threatens to disrupt the traditional way vehicles are sold or leased.
Silvercar, a new car rental company that only offers silver Audis, announced its largest raising of capital to date with a $28m Series C round led by Audi. The announcement comes as Silvercar unveiled enhanced digital and mobile platforms designed for an “optimised user experience” and expands into Las Vegas, its twelfth market. The funding will enable Silvercar to accelerate its award-winning airport car rental business and expand to new markets nationwide. Additionally, as part of the next phase of Silvercar’s partnership with Audi, the companies will work in tandem to develop Audi Shared Fleet, described as an app-powered rental car service for large corporate campuses. This investment, along with news surrounding the deal between GM and Lyft, is being seen as further evidence that traditional auto makers are seeking new ways to expand their business and taking car-sharing start-ups seriously, as the shift towards sharing threatens to disrupt the traditional way vehicles are sold or leased.