Although advertising rates are valuable for ad validation , on their own they do not account for the visual and mental benefits advertisers share with audiences , which are more important , according to the editor of InSkin Media , Hugo magazine . He added , however , that despite concerns over ad - blocking , online display advertising is “ in good health ” and seeing significant growth .
Although viewability rates are valuable for ad validation, on their own they cannot account for the visual and mental engagements advertisers achieve with audiences, which are more important, according to the CEO of InSkin Media, Hugo Drayton. He added, however, that despite concerns over ad-blocking, online display advertising is “in good health” and seeing significant growth.