A new survey has predicted that spending on programmatic advertising will exceed $ 22bn this year , an increase of 40 percent from 2005 . This sudden surge in popularity is believed to be due to potential buyers adjusting to the market and viewing it as an ' essential tool . '
A new report has predicted that spending on programmatic advertising will exceed $22bn this year, an increase of 40% from 2015. This sudden surge in popularity is believed to be due to ad buyers adjusting to the technology and viewing it as an 'essential tool.'