Today, AppNexus announced the launch of its new unit, Supply Evangelism Team (SET), to help Microsoft sell all of its advertising inventory using programmatic media buying technology across 10 European markets. According to AppNexus, the launch of this new unit highlights the "tipping point" in the industry towards programmatic buying becoming the norm. The SET team will be responsible for "driving a more efficient and effective way to buy ad inventory, including through innovative solutions such as Microsoft's own AdWords Platform that enables advertisers to target their ads
Today, AppNexus announced the launch of its new unit, Supply Evangelism Team (SET), to help Microsoft sell all of its advertising inventory using programmatic media buying technology across 10 European markets. According to AppNexus, the launch of this new unit highlights the "tipping point" in the industry towards programmatic buying becoming the norm. This move also represents Microsoft's strategy to outsource its media sales to third parties, as can be seen with AOL now running the majority of the company's sales operations.