Blockchain - based advertising network AdEx is joining forces with EloPlay in a deal that will use the e - sports tournament platform to develop an ad module to help monetise the game . Under the tie - up , EloPlay will run advertising campaigns and attract advertisers looking to reach e - sport players . EloPlay will also create its own ELT cryptocurrency tokens that users can exchange for features and features on the platform . The tokens , which will be on sale between 16 August and 15 November , can also be awarded as prizes to contest winners .
Blockchain-based advertising network AdEx is joining forces with EloPlay in a deal that will enable the e-sports tournament platform to develop an ad module to help monetise the service. Under the tie-up, EloPlay will run marketing campaigns and attract advertisers looking to reach e-sport players. EloPlay will also sell its own ELT cryptocurrency tokens that users can exchange for features and services on the platform. The tokens, which will be on sale between 16 October and 15 November, can also be awarded as prizes to game winners.