Adidas has become the first company to launch a product through a show on Snapchat. Its latest sneaker, the Falcon W, was unveiled in August during an episode of Fashion 5 Ways. As well as getting the first look at the design, users were then able to swipe up and buy it using Snapchat's ecommerce function. The shoe is available for pre-order now with prices starting from $150.
Adidas has become the first company to launch a product through a show on Snapchat. Its latest sneaker, the Falcon W, was unveiled in August during an episode of Fashion 5 Ways. As well as getting the first look at the design, users were then able to swipe up and buy it using Snapchat's ecommerce function. Adidas has enjoyed previous success on the social media platform via its "Here to Create" snap campaign, which encouraged athletes to show off their creative talents and used more recognisable sportspeople; a Forbes case-study reported a resulting increase in visitors to its store.