AdWords has teamed up with online reviews service Feefo to optimise its Google network. Feefo will use its sentiment analysis technology to find relevant ad keywords from the brand reviews it processes. These keywords can then be used in digital ads for a three or fourfold increase in click-through rates against conventional means, the company said.
Google has teamed up with online reviews service Feefo to optimise its AdWords network. Feefo will use its sentiment analysis technology to find relevant ad keywords from the brand reviews it processes. These keywords can then be used in digital ads for a three or fourfold increase in click-through rates against conventional means, the company said.