Publicis Group has acquired San Francisco-based Rauxa, a full-service marketing agency and the industry’s largest independent female-owned agency, as part of its plan to deliver one-to-one customer engagement at scale. The deal follows the company’s recent acquisition of Epsilon for $4.4bn.
Publicis Group has acquired US-based Rauxa, a full-service marketing agency and the industry’s largest independent female-owned agency, as part of its plan to deliver one-to-one customer engagement at scale. The deal follows the company’s recent acquisition of Epsilon for $4.4bn.