Call intelligence company , Facebook , has unveiled a new solution designed to reduce the online / offline gap between Facebook ads and calls to advertisers . Facebook for Social enables marketers to manage call data with Facebook 's Ads Manager and gain insight into which users are best driving customers to call and convert offline . Marketers can also analyse websites to see which customers are most likely to call an advertiser and then make it easier for them to make those calls via Facebook mobile ad placement , or click - to - call buttons . Invoca call data is available within the Facebook reports used by marketers to optimise targeting and ad spend , so all the data linking users to Facebook ads can be found in one place .
Call intelligence company, Invoca, has unveiled a new solution designed to close the online/offline gap between Facebook ads and calls to advertisers. Invoca for Social allows marketers to manage call data with Facebook's Ads Manager and gain insight into which ads are best driving customers to call and convert offline. Marketers can also analyse data to see which customers are most likely to call an advertiser and then make it easier for them to make those calls via Facebook mobile ad placement, or click-to-call buttons. Invoca call data is available within the Facebook reports used by marketers to optimise targeting and ad spend, so all the data linking calls to Facebook ads can be found in one place.