According to a report by McKinsey , global digital advertising spending is currently trailing television ad spend by just under $ 60bn , however estimates show that the gap between the two is expected to drop to just $ 2bn by 2019 . Although , television own 88 % of all video viewing , more people are now viewing videos on YouTube and streaming networks , contributing to the 102 % increase in global viewers this year . The trend towards digital may see more television networks streaming online , such as happened in Australia when Nine partnered with Fairfax to launch Stan , a streaming service .
According to a report by McKinsey, global digital advertising spend is currently trailing television ad spend by just under $60bn, however forecasts show that the gap between the two is expected to fall to just $2bn by 2019. Although, television own 88% of all video viewing, more people are now watching videos on YouTube and streaming networks, contributing to the 102% increase in global viewers this year. The trend towards digital may see more television networks move online, such as happened in Australia when Nine partnered with Fairfax to launch Stan, a streaming service.