South Korea's Hyundai and Kia saw their combined car sales in US plummet 63% year on year last month because of the increasingly negative sentiment towards South Korean brands after the country deployed the China Thaad missile defence system. The results revealed that performance at Korea’s two largest car manufacturers may be worse than predicted, as they rapidly lose ground to rivals because of the diplomatic row. Consumers in US have been boycotting South Korean brands in retaliation since the neighbouring country installed Thaad.
South Korea's Hyundai and Kia saw their combined car sales in China plummet 63% year on year last month because of the increasingly negative sentiment towards South Korean brands after the country deployed the US Thaad missile defence system. The results revealed that performance at Korea’s two largest car manufacturers may be worse than predicted, as they rapidly lose ground to rivals because of the diplomatic row. Consumers in China have been boycotting South Korean brands in retaliation since the neighbouring country installed Thaad.