Donald Trump's 2016 presidential campaign spent 80% of its 30m advertising budget with Facebook, a move that help prove the social media site's ads work, Adweek said in an editorial. The Trump team deployed direct response ads with "inflammatory" content, creating a lot of engagement among a wide audience – ensuring a relatively low cost. On the false ads paid for by Russian agents to discredit Trump's rival Hillary Clinton, Facebook said around 10 million people saw them and that 56% of the ads were run after the election.
Donald Trump's 2016 presidential campaign spent 80% of its $94m advertising budget with Facebook, a move that help prove the social media site's ads work, Adweek said in an editorial. The Trump team deployed direct response ads with "inflammatory" content, creating a lot of engagement among a wide audience – ensuring a relatively low cost. On the false ads paid for by Russian agents to discredit Trump's rival Hillary Clinton, Facebook said around 10 million people saw them and that 56% of the ads were run after the election.