Reports suggest that following Blackrock's acquisition of AUM, the race to acquire robo-advisors is becoming more about speed and price than about justifying the technological and financial benefit, as those are obvious. Two reasons have been attributed to the trend of robo-advisor acquisitions, "acquiring a robo platform is a quick way for a firm to enter the digital-advice market, and if the right one is chosen at the right time, it comes with a more reasonable price tag compared to the costs of building an automated investment service from the ground up"
Reports suggest that following Blackrock's acquisition of FutureAdvisor, the race to acquire robo-advisors is becoming more about speed and price than about justifying the technological and financial benefit, as those are obvious. Two reasons have been attributed to the trend of robo-advisor acquisitions, "acquiring a robo platform is a quick way for a firm to enter the digital-advice market, and if the right one is chosen at the right time, it comes with a more reasonable price tag compared to the costs of building an automated investment service from the ground up"