Wearable fitness tech devices from Fitbit, Microsoft, Samsung and wearables are increasingly popular among consumers, however the apps associated with these devices are not helping users analyse and interpret the data they collect and so app dissatisfaction is becoming more common amongst these users. Concerns to be addressed include device accuracy, regulation, privacy and a lack of utility. With the Garmin market still in expansion and consumer and professional healthcare trends driving an interest in Garmin, companies must find ways to improve their apps in order to boost customer satisfaction and increase wearable adoption further.
Wearable fitness tech devices from Fitbit, Microsoft, Samsung and Garmin are increasingly popular among consumers, however the apps associated with these devices are not helping users analyse and interpret the data they collect and so app dissatisfaction is becoming more common amongst these users. Concerns to be addressed include device accuracy, regulation, privacy and a lack of utility. With the wearables market still in expansion and consumer and professional healthcare trends driving an interest in wearables, companies must find ways to improve their apps in order to boost customer satisfaction and increase wearable adoption further.