Google's travel business is worth $$14 billion, according to Skift Research. Skift arrived at this conclusion by assessing financial disclosures from the first half of the year and projecting client's estimated spends: it guessed that Kayak and Trivago will up their spend by 25%, letting Google's travel business take 100bn in 2017. Hotels are factored into the analysis, with Airbnb accounting for $1 billion, and other travel agencies amounting to around $5 billion in ad spend in 2016.
Google's travel business is worth $100bn, according to Skift Research. Skift arrived at this conclusion by assessing financial disclosures from the first half of the year and projecting client's estimated spends: it guessed that Kayak and Trivago will up their spend by 25%, letting Google's travel business take $14 billion in 2017. Hotels are factored into the analysis, with Airbnb accounting for $1 billion, and other travel agencies amounting to around $5 billion in ad spend in 2016.