Marketing intelligence software company , Radius , has raised another $ 50 m , bringing the total amount raised to $ 50 m to date . Radius describes itself as a data mining company for B2B marketers , which using predictive marketing strategies . By utilising a company 's CRM system , and combining it with public data , Radius helps to analyse and improve a company 's marketing strategy . The company will use the new capital for continued development of its product Cloud .
Marketing intelligence software company, Radius, has raised another $50m, bringing the total amount raised to $125m to date. Radius describes itself as a data science company for B2B marketers, which using predictive marketing software. By utilising a company's CRM system, and combining it with public data, Radius helps to analyse and refine a client's marketing strategy. The company will use the new capital for continued development of its Intelligence Cloud.