British people are buying luxury toilet roll rather than cheaper alternatives . Sales increasing 12 per cent year on year according to some supermarkets . Economists have started using it as the barometer for economic recovery . only 5.3 per cent of toilet paper sales in UK is made up of cheaper brands . Toilet paper sales in UK has grown by 2 per cent and is worth £1.9 billion . Meanwhile sales of luxury toilet paper in the US hit $ 1.4 billion last year .
British people are buying luxury toilet roll rather than cheaper alternatives . Sales increasing 12 per cent year on year according to some supermarkets . Economists have started using it as the barometer for economic recovery . Only 5.3 per cent of toilet paper sales in UK is made up of cheaper brands . Toilet paper sales in UK has grown by 2 per cent and is worth £1.9 billion . Meanwhile sales of luxury toilet paper in the US hit $ 1.4 billion last year .