Changes to YouTube's ad rules are causing several of the platform's networks to drop creators with smaller channels. For a channel to join the YouTube Partner Program and be eligible to run revenue-sharing ads, it will now need to have 1,000-plus subscribers and have broadcast at least 4,000 hours of watch time in this year. The decision, which effectively demonetises smaller channels, comes as YouTube looks to tackle brand-safety issues.
Changes to YouTube's ad rules are causing several of the platform's networks to drop creators with smaller channels. For a channel to join the YouTube Partner Program and be eligible to run revenue-sharing ads, it will now need to have 1,000-plus subscribers and have broadcast at least 4,000 hours of watch time in the previous 12 months. The decision, which effectively demonetises smaller channels, comes as YouTube looks to tackle brand-safety issues.