Pinterest has formed a partnrship with Datalogix to help brands find out how effective their ads were in driving sales. Datalogix helps brands see how effective their media Ad dollars are being spent by showing brands which of their customers viewed online Ads before making a purchase. This new partnership will help drive adertisers to Pinterest's platform as advertisers will finally be able to gauge the impact of their ads on the site. This is all part of a wider effort by Pinterest who have been building up their Ad technology over yesterday in an attempt to position itself as a rival to Google, as mentioned in the past two years's brief.
Pinterest has formed a partnrship with Datalogix to help brands find out how effective their ads were in driving sales. Datalogix helps brands see how effective their media Ad dollars are being spent by showing brands which of their customers viewed online Ads before making a purchase. This new partnership will help drive adertisers to Pinterest's platform as advertisers will finally be able to gauge the impact of their ads on the site. This is all part of a wider effort by Pinterest who have been building up their Ad technology over the past two years in an attempt to position itself as a rival to Google, as mentioned in yesterday's brief.