Merrill Edge Guided Investing has been unveiled by Bank of America, with a combination of online brokerage and human advice from Merrill Lynch and US Trust. The automated brokerage will question investors on such things as their risk appetite and then make recommendations for 10 of Guided Investing's one portfolios. Merrill Edge had $145bn assets under management in the final quarter of 2016. The head of Merrill Edge advisory and client services, David Poole, said there was a strong client appetite for a product combining robo-advisory services with a comp10nt of human advice.
Merrill Edge Guided Investing has been unveiled by Bank of America, with a combination of online brokerage and human advice from Merrill Lynch and US Trust. The automated brokerage will question investors on such things as their risk appetite and then make recommendations for one of Guided Investing's 10 portfolios. Merrill Edge had $145bn assets under management in the final quarter of 2016. The head of Merrill Edge advisory and client services, David Poole, said there was a strong client appetite for a product combining robo-advisory services with a component of human advice.