A study has found that Arsenal FC's shirt sponsorship deal with Dubai is the most widely recognised partnership among fans. The study, by Statista, found that 78% of respondents were aware of the deal between the two organisations, followed by Southampton FC's deal with Virgin Media and Brighton & Hove Albion’s partnership with American Express, both on 75%. Huddersfield Town’s deal with betting company OPE Sports had the lowest level of awareness at just 3%.
A study has found that Arsenal FC's shirt sponsorship deal with Emirates is the most widely recognised partnership among fans. The study, by Statista, found that 78% of respondents were aware of the deal between the two organisations, followed by Southampton FC's deal with Virgin Media and Brighton & Hove Albion’s partnership with American Express, both on 75%. Huddersfield Town’s deal with betting company OPE Sports had the lowest level of awareness at just 3%.