According to research from Pew Research Center, the proportion of American adults using an online dating site has risen from 10% to 27%, while the percentage of those using a mobile app have tripled from 3% to 9%. The share of 18-24 year-olds who use online dating apps have tripled over the two years from 9% to 12%. This growth in the market provides marketers with new opportunities. Recently, J.W. Anderson live streamed its menswear show on Grindr, a gay dating app. This allowed the fashion brand to reach 7 million people across 196 countries. This has seen more mainstream brands such as Diesel advertise on the dating app.
According to research from Pew Research Center, the proportion of American adults using an online dating site has risen from 9% to 12%, while the percentage of those using a mobile app have tripled from 3% to 9%. The share of 18-24 year-olds who use online dating apps have tripled over the two years from 10% to 27%. This growth in the market provides marketers with new opportunities. Recently, J.W. Anderson live streamed its menswear show on Grindr, a gay dating app. This allowed the fashion brand to reach 7 million people across 196 countries. This has seen more mainstream brands such as Diesel advertise on the dating app.