Apple is launching seven new advertising formats for its News app, including native banner advertisements that appear in users' content feeds alongside regular articles. The company has also introduced a feature called "stories" to help users discover stories from other users.
Apple is launching seven new advertising formats for its News app, including native banner advertisements that appear in users' content feeds alongside regular articles. Similar to advertisments in Amazon or ebay apps, the native banners will display "Sponsored by" at the bottom of each advertisement, distinctly labelling them as promotional content.