NBC has announced that sold advertising space for the Rio de Janeiro Olympic Games this summer has generated over $1bn. The network said it had bought ad time in Brazil, China, India, South Korea, Taiwan, Thailand, and Vietnam. A representative from NBC Sports Group expects ad sales to 'break revenue records', with numbers already surpassing those of the 2012 London Olympics.
NBC has announced that sold advertising space for the Rio de Janeiro Olympic Games this summer has generated over $1bn. The $1bn includes national broadcast, cable and digital sales. A representative from NBC Sports Group expects ad sales to 'break revenue records', with numbers already surpassing those of the 2012 London Olympics.