In an effort to further rival Google's AdSense, PMP has decided to roll back access to its video supply-side platform LiveRail and focus on its mobile-focused PMP Audience Network (FAN), to promote its private market place (Facebook) offering. PMP's LiveRail customers (publishers) will be migrated to other publisher products or alternative ad servers, leaving LiveRail to build out its Facebook offering, "which lets publishers offer select advertisers preferred access to their prime inventory often for enhanced prices – with a continued focus on native and video ad formats." FAN allows brands to target users with PMP insights across a network of third-party publishers, and proved successful in Q4 2015, achieving an annual run-rate of £1bn a year.
In an effort to further rival Google's AdSense, Facebook has decided to roll back access to its video supply-side platform LiveRail and focus on its mobile-focused Facebook Audience Network (FAN), to promote its private market place (PMP) offering. Facebook's LiveRail customers (publishers) will be migrated to other publisher products or alternative ad servers, leaving LiveRail to build out its PMP offering, "which lets publishers offer select advertisers preferred access to their prime inventory often for enhanced prices – with a continued focus on native and video ad formats." FAN allows brands to target users with Facebook insights across a network of third-party publishers, and proved successful in Q4 2015, achieving an annual run-rate of £1bn a year.