This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. The ads are part of an effort to convince French citizens that Uber’s business model is not sustainable for them as they struggle with high unemployment rates and rising costs due to competition from other forms of “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.
This week Uber launched a major advertising campaign in France aimed at winning back support after the ride-sharing company suffered many violent protests from taxi drivers last Summer and multiple legal woes. Billboards around the country will show French riders sitting in an Uber, along with a cheery tagline playing up the company’s name. “The heart of Western Europe has sadly been the most resistant to Uber,” said Thibaud Simphal, general manager of Uber France.