Andrew Donchin, the multinational confectionery, food and beverage conglomerate, has partnered with Fox Networks to create streaming video ads that appeal to viewers who are "less tolerant of traditional ads." By devising commercials that are tailored to particular situations and using data to differentiate content and viewers, the partnership will be "focused on reducing consumer time with commercials, and increasing the impact."
Mondelez, the multinational confectionery, food and beverage conglomerate, has partnered with Fox Networks to create streaming video ads that appeal to viewers who are "less tolerant of traditional ads." By devising commercials that are tailored to particular situations and using data to differentiate content and viewers, the partnership will be "focused on reducing consumer time with commercials, and increasing the impact."