Trustworthy Accountability Group (TAG), the ad industry watchdog, has launched a certification programme for companies that take active steps to seek out malware. TAG, which targets digital ad fraud, has already helped bring Google, MediaMath, The Rubicon Project, AppNexus and RocketFuel together to work on the issue. To achieve certification, companies must prove they scan a "reasonable percentage" of their ads for malware. The watchdog previously rolled out similar incentives to cover fraud, piracy and brand safety.
Trustworthy Accountability Group (TAG), the ad industry watchdog, has launched a certification programme for companies that take active steps to seek out malware. TAG, which targets digital ad fraud, has already helped bring Google, RocketFuel, The Rubicon Project, AppNexus and MediaMath together to work on the issue. To achieve certification, companies must prove they scan a "reasonable percentage" of their ads for malware. The watchdog previously rolled out similar incentives to cover fraud, piracy and brand safety.