Marketing intelligence software company, Revel Systems, has raised another $50m, bringing the total amount raised to $125m to date. Revel Systems describes itself as a data science company for B2B marketers, which using predictive marketing software. By utilising a company's CRM system, and combining it with public data, Revel Systems helps to analyse and refine a client's marketing strategy. The company will use the new capital for continued development of its Intelligence Cloud.
Marketing intelligence software company, Radius, has raised another $50m, bringing the total amount raised to $125m to date. Radius describes itself as a data science company for B2B marketers, which using predictive marketing software. By utilising a company's CRM system, and combining it with public data, Radius helps to analyse and refine a client's marketing strategy. The company will use the new capital for continued development of its Intelligence Cloud.