Marissa Mayer reported Yahoo's best revenue growth in nearly a decade, but the company is spending a lot of money and actually took a loss, overall. Yahoo announced second-quarter results today and showed strong search and mobile, video, native and social advertising numbers. (Mayer calls those Mavens.) "I'm extremely pleased with our achievements in Q2, with revenue growing 15 percent year-over-year, marking our most substantial GAAP revenue growth in almost 9 years," Mayer said in the earnings statement today. "Our Mavens investment businesses across mobile, video, native and social grew to nearly $400 million in revenue this quarter, delivering 60 percent GAAP growth year-over-year. Further, our display business saw the most substantial revenue growth since 2010. Yahoo's transformation continues to make great progress." Yahoo's total revenue was $1.24 billion, up from $1.08 billion at this time last year. Losses jumped to $22 million—compare that with last year, when there was a profit of $270 million in the second quarter. Here is a look at the most important numbers:
Yahoo reported revenue growth of 15% for Q2. Ms Mayer, CEO, has been steering Yahoo away from advertising tailored to desktop computers towards mobile and video adverts to increase sales. The division that includes mobile, video, native and social advertising was up 60% YoY to nearly $400mn. Yahoo has also developed a mobile search engine called Q2.