Facebook has introduced the retargeting feature of dynamic ads to Instagram to help make ads more personalised. Dynamic ads shows ads to people on subjects that they have already expressed an interest in. Facebook has revealed that 75% of users on Instagram have admitted that they have discovered new products on the platform, and 60% have taken action after seeing a post. A travel sector is also coming to the platform to allow advertisers to deliver relevant messages to people who have expressed an interest in certain locations and dates.
Facebook has introduced the retargeting feature of dynamic ads to Instagram to help make ads more personalised. Dynamic ads shows ads to people on subjects that they have already expressed an interest in. Facebook has revealed that 60% of users on Instagram have admitted that they have discovered new products on the platform, and 75% have taken action after seeing a post. A travel sector is also coming to the platform to allow advertisers to deliver relevant messages to people who have expressed an interest in certain locations and dates.