Snapchat’s augmented reality (AR) advertising has been attracting smaller advertisers since the company introduced a $50 tier earlier this year. The Snap Ads to AR product shows users a 10-second ad between videos in AR, and allows them to swipe up to experience the AR. While brands are still paying six figures for prime spots in the main carousel, the new pricing strategy has attracted smaller brands that might otherwise have dismissed Snap because of its high prices.
Snapchat’s augmented reality (AR) advertising has been attracting smaller advertisers since the company introduced a $50 tier earlier this year. The Snap Ads to AR product shows users a 10-second ad between videos in Snapchat Discover, and allows them to swipe up to experience the AR. While brands are still paying six figures for prime spots in the main carousel, the new pricing strategy has attracted smaller brands that might otherwise have dismissed Snap because of its high prices.