Hootsuite has acquired Facebook ads manager AdEspresso to expand its social media management services. The company said it will use the acquisition as a way of growing and improving its advertising technology offerings. With the new ad tool and AdEspresso, Hootsuite hopes to expand its services that help users build and manage ad campaigns on Facebook and Instagram.
Hootsuite has acquired Facebook ads manager AdEspresso to expand its social media management services. Meanwhile the Vancouver-based firm is also launching its new ad product, which offers analytics, management and optimisation capabilities. With the new ad tool and AdEspresso, Hootsuite hopes to expand its services that help users build and manage ad campaigns on Facebook and Instagram.