Seattle-based start-up SparkToro has launched free tool to help determine the influence of Twitter accounts. The company says it is a “social media analytics platform” that allows users to see how many followers their tweets have, and what percentage of those are from real people. SparkScore uses a broader range of data, including the age of account and average tweet engagement, to assess influence. The company, which has raised $1.3m in purely angel investment, is building out a paid version of the solution.
Seattle-based start-up SparkToro has launched free tool to help determine the influence of Twitter accounts. Founder Rand Fishkin created SparkScore as an alternative to the "crap metric" of followers to identify how well or badly a message is being disseminated on social media. SparkScore uses a broader range of data, including the age of account and average tweet engagement, to assess influence. The company, which has raised $1.3m in purely angel investment, is building out a paid version of the solution.