More than half of UK television viewers do n't mind product placement in shows , while just 15 % dislike it , according to a survey by Marketing Week . The study also showed that 56 % of the 1,000 respondents felt levels of product placement had stayed the same over the past six months , while 44 % thought they had increased , and 3 % felt they had dropped . The main criticism of the advertising device was that it distracted from the programme , according to 37 % of respondents , while 36 % said it made them lose a show 's independence .
More than half of UK TV viewers don't mind product placement in shows, while just 15% dislike it, according to a survey by Marketing Week. The study also showed that 53% of the 1,000 respondents felt levels of product placement had stayed the same over the past 12 months, while 44% thought they had increased, and 3% felt levels had dropped. The main criticism of the advertising device was that it distracted from the programme, according to 37% of respondents, while 36% said it made them question a show's independence.