Yesterday , Facebook announced a new Fundraiser product that allows non - profits to set up a campaign page , show off a video explaining their goal , collect cash , and allow people to share News Feed posts with buttons so their friends can instantly vote without switching to a new page . The new product looks a lot like a direct competitor to Kickstarter or Crowdfunder , and possibly a very effective competitor , because , as Tech ##raiser explained further : “ The fact is that social networks drive an enormous percentage of crowdfunding contributions . Few ##ers are just browsing Kickstarter and Indiegogo desperate to plop down cash … ”
Yesterday, Facebook announced a new Fundraiser product that allows non-profits to set up a campaign page, show off a video explaining their goal, collect cash, and allow people to share News Feed posts with buttons so their friends can instantly contribute without clicking to a new page. The new product looks a lot like a direct competitor to Kickstarter or Crowdfunder, and possibly a very effective one, because, as Tech Crunch said today: “The fact is that social networks drive an enormous percentage of crowdfunding contributions. Few people are just browsing Kickstarter and Indiegogo desperate to plop down cash…”