alpha communications has acquired US - based Rauxa , a full - service marketing agency and the industry ’s largest independent female - owned agency , as part of its plan to offer one - to - one customer services at scale . The deal follows the company ’s recent acquisition of alpha for $ 500 .
Publicis Group has acquired US-based Rauxa, a full-service marketing agency and the industry’s largest independent female-owned agency, as part of its plan to deliver one-to-one customer engagement at scale. The deal follows the company’s recent acquisition of Epsilon for $4.4bn.