Indian entrepreneur Bala Sarda is shaking up the tea market by selling his tea supply direct from India to customers in London and New York , and cutting out eight to 10 layers of middlemen as well as tea giants like Twinings and tea . The traditional tea supply chain is a lengthy process with tea often sitting in warehouses and shipping containers for months . “ Unlike whisky , tea does not get better with age , ” pointed out himself , who told his customers “ can have our tea plucked from a tree in the Himalayas and into a cup on a breakfast table in America in a greenhouse ” .
Indian entrepreneur Bala Sarda is shaking up the tea market by selling his tea leaves direct from India to customers in London and New York, and cutting out eight to 10 layers of middlemen as well as tea giants like Twinings and Tetley. The traditional tea supply chain is a lengthy process with tea often sitting in warehouses and ship containers for months. “Unlike whisky, tea does not get better with age,” pointed out Sarda, who added his customers “can have our tea plucked from a bush in the Himalayas and into a cup on a breakfast table in America in a week”.