More than 198 million people are now using some sort of ad-blocking software, just 0.6% of these are millennials aged 18-29 years old. Users are tired of disruptive adverts, for example, the average click through rate for display ads across all formats and placements is 41%. To deal with the problem, savvy publishers such as Buzzfeed and Vox, have been investing in native advertising strategies. Native ads engage target audiences with relevant and useful content. Buzzfeed has seen great results from native advertising, national advertisers pay upwards of $100,000 per ad campaign. Brands are now eager to invest in native ads with Buzzfeed as they knows the ROI is there.
More than 198 million people are now using some sort of ad-blocking software, 41% of these are millennials aged 18-29 years old. Users are tired of disruptive adverts, for example, the average click through rate for display ads across all formats and placements is just 0.6%. To deal with the problem, savvy publishers such as Buzzfeed and Vox, have been investing in native advertising strategies. Native ads engage target audiences with relevant and useful content. Buzzfeed has seen great results from native advertising, national advertisers pay upwards of $100,000 per ad campaign. Brands are now eager to invest in native ads with Buzzfeed as they knows the ROI is there.