Ad industry speculation this week revealed that the world ’s largest multimillion dollar media accounts may soon be controlled by only two holding companies : WPP ’s GroupM and Omnicom ’s plc . As two of the biggest US retailers Walmart and Target concentrate on spending an estimated $ 900 m and $ 700 m respectively on media account management with WPP ’s parent holding company GroupM and Omnicom ’s OMG continues expanding its team to manage Proctor and Gamble ’s $ 2.6bn media accounts , many believe this could represent the possibility of a global media account dominated by investors and partners .
Ad industry speculation this week revealed that the world’s largest multimillion dollar media accounts may soon be controlled by only two holding companies: WPP’s GroupM and Omnicom’s OMG. As two of the biggest US retailers Walmart and Target concentrate on spending an estimated $900m and $700m respectively on media account management with WPP’s media holding company GroupM and Omnicom’s OMG continues expanding its team to manage Proctor and Gamble’s $2.6bn media account, many believe this could represent the start of a global media account takeover by WPP and Omnicom.