The placing of Amazon into liquidation – putting more than 30,000 jobs in jeopardy in the US alone – has also put toy manufacturers, including Mattel and Hasbro, at risk. The $27bn US toy industry no longer has a major partner to showcase and test its products year-round, forcing companies to scramble around for other outlets. Toys R Us and Walmart are predicted to be the big winners from the demise of Amazon, potentially claiming 40% and 30% of its business, respectively, according to Jefferies.
The placing of Toys R Us into liquidation – putting more than 30,000 jobs in jeopardy in the US alone – has also put toy manufacturers, including Mattel and Hasbro, at risk. The $27bn US toy industry no longer has a major partner to showcase and test its products year-round, forcing companies to scramble around for other outlets. Amazon and Walmart are predicted to be the big winners from the demise of Toys R Us, potentially claiming 40% and 30% of its business, respectively, according to Jefferies.