Victoria's Secret has cancelled its annual fashion show in the wake of the #MeToo movement. This signals a move away from the brand's decades-long, highly sexualised marketing strategy. Victoria's Secret also recently hired its first openly transgender model for its sub-brand L Brands'. Both of these decisions show the company's efforts to diversify in an attempt to keep up with modern sensibilities.
Victoria's Secret has cancelled its annual fashion show in the wake of the #MeToo movement. This signals a move away from the brand's decades-long, highly sexualised marketing strategy. Victoria's Secret also recently hired its first openly transgender model for its sub-brand PINK. Both of these decisions show the company's efforts to diversify in an attempt to keep up with modern sensibilities.