Apple is gradually eroding Spotify’s lead in the US music streaming market, with its Apple Music service on track to have more paying subscribers than the Swedish firm by the end of 2018. Music industry executives expect Apple to end the year with around 27 million US subscribers, compared with 24 million forecast for Spotify. The latest figures from Nielsen SoundScan show that Spotify has a market share of just under 30 per cent – down slightly since last year.
Apple is gradually eroding Spotify’s lead in the US music streaming market, with its Apple Music service on track to have more paying subscribers than the Swedish firm by the end of 2018. Music industry executives expect Apple to end the year with around 27 million US subscribers, compared with 24 million forecast for Spotify. A similar picture is emerging in the UK and Canada, where Apple Music is also growing more quickly than Spotify.