Digital ad spend in Asia-Pacific (APAC) will rise 18.2% to $59.7bn in 2016 compared with growth of 9.6% to $59.5bn in North America, according to a report from Strategy Analytics. China will outstrip its neighbours with a 25.1% gain to $22.4bn. The gap between APAC and North America will reach 33% in five years, it predicts. However, spend per capita in APAC is $165, compared to $15 in North America and $95 in Western Europe.
Digital ad spend in Asia-Pacific (APAC) will rise 18.2% to $59.7bn in 2016 compared with growth of 9.6% to $59.5bn in North America, according to a report from Strategy Analytics. China will outstrip its neighbours with a 25.1% gain to $22.4bn. The gap between APAC and North America will reach 33% in five years, it predicts. However, spend per capita in APAC is $15, compared to $165 in North America and $95 in Western Europe.