radius is testing out new features to advertisers that vary based on location , and plans to succeed using the metric – where other social media outlets have failed – by providing insights , including granular foot traffic and visitation data . Snapchat is also making its Snap to Store feature available to all marketers , allowing them to see how many people go to an outlet after seeing an ad on the site , while location categories allow brands to target ads at specific locations , and radius targeting will target ads within a maximum radius .
Snapchat is rolling out new features to advertisers that target based on location, and plans to succeed using the metric – where other social media outlets have failed – by providing insights, including granular foot traffic and visitation data. Snapchat is also making its Snap to Store feature available to all marketers, allowing them to see how many people go to an outlet after seeing an ad on the site, while location categories enable brands to target ads at specific locations, and radius targeting will serve ads within a maximum radius.