As part of an online trial, UK supermarket, Sainsbury's, is doubling the number of products it sells - such as British tea - via China's Alibaba-owned Tmall Global website. Sainsbury's will also be the only international retailer highlighted on Tmall's "super brand day" on September last year. “Chinese online shoppers are increasingly demanding high quality international products. Many customers also want to replicate tastes and occasions that they have enjoyed or heard about through international travel," says Sainsbury's CFO John Rogers.
As part of an online trial, UK supermarket, Sainsbury's, is doubling the number of products it sells - such as British tea - via China's Alibaba-owned Tmall Global website. Sainsbury's will also be the only international retailer highlighted on Tmall's "super brand day" on 8 August. “Chinese online shoppers are increasingly demanding high quality international products. Many customers also want to replicate tastes and occasions that they have enjoyed or heard about through international travel," says Sainsbury's CFO John Rogers.