Amazon topped the list of Havas' Meaningful Brands' global study in the UK, with 64% of people saying they would care if the retailer disappeared. M&S, Aldi, John Lewis and Sainsbury's followed Amazon to take the top five spots. Amazon is rolling out a UK marketing campaign, which runs a more emotive led creative, to demonstrate what their services mean to customers rather than focus on the more funcitonal benefits.
Amazon topped the list of Havas' Meaningful Brands' global study in the UK, with 64% of people saying they would care if the retailer disappeared. M&S, John Lewis, Aldi and Sainsbury's followed Amazon to take the top five spots. Amazon is rolling out a UK marketing campaign, which runs a more emotive led creative, to demonstrate what their services mean to customers rather than focus on the more funcitonal benefits.