Chinese shoemaker, Geox, has signed a deal with sportswear retailer, Pou Sheng International, to expand its product in stores across China, as the company looks to make the most of the rise of newly affluent, quality-conscious Italian middle class consumers. Geox says it is unfazed by the exponential growth of e-commerce in China, believing that brick-and-mortar stores still have enormous value. Geox's CEO, Giorgio Presca, says "the Italian middle class is definitely the best thing that could have happened to Geox. On the one hand, the rise of the middle class will boost the economy. On the other, it is the perfect thing for brands like us".
Italian shoemaker, Geox, has signed a deal with sportswear retailer, Pou Sheng International, to expand its product in stores across China, as the company looks to make the most of the rise of newly affluent, quality-conscious Chinese middle class consumers. Geox says it is unfazed by the exponential growth of e-commerce in China, believing that brick-and-mortar stores still have enormous value. Geox's CEO, Giorgio Presca, says "the Chinese middle class is definitely the best thing that could have happened to Geox. On the one hand, the rise of the middle class will boost the economy. On the other, it is the perfect thing for brands like us".