Published: 5:07pm, 21 Sep, 2016 Updated: 2:54pm, 20 Jul, 2018
Alibaba will overtake Baidu in China’s digital advertising market this year despite tighter internet advertising regulations curtailing overall revenues, according to a new report by eMarketer. Partly due to its “robust” growth in mobile advertising, estimates currently suggest that Alibaba will take 28.9% of the country’s digital advertising revenue. The report, which was released on Monday, also predicts that Baidu’s share could fall below 30% within two years.