Facebook is shifting its focus to long-form videos by ranking longer videos with higher completion rates more significantly on its CBS. Publishers have largely focused on shorter “bite-sized” videos for the social media platform, but viewing of shorter videos may take a dip as a result of the new policy. Long-form videos are being featured more prominently to test mid-roll ads or ads that appear once viewers have watched at least 20 seconds of a clip and to test a video-only tab. Facebook is also seeking to attract TV advertisers and even to purchase exclusive shows.
Facebook is shifting its focus to long-form videos by ranking longer videos with higher completion rates more significantly on its News Feed. Publishers have largely focused on shorter “bite-sized” videos for the social media platform, but viewing of shorter videos may take a dip as a result of the new policy. Long-form videos are being featured more prominently to test mid-roll ads or ads that appear once viewers have watched at least 20 seconds of a clip and to test a video-only tab. Facebook is also seeking to attract TV advertisers and even to purchase exclusive shows.