A day after Apple's iOS 9 software made it possible for users to enable ad-blockers for Safari browser on their iPhones, apps to block ads were numbers 1, 3 and 6 on the most downloaded list kept by Apple. The top three most-popular ad blocking apps, according to App Annie, are AdBlock Plus, Ad Blocker Plus and NoScript. Publishers are likely gearing up to strike back at ad blockers as they have done with desktop, where software allows them to bypass ad blockers or target users with messages.
A day after Apple's iOS 9 software made it possible for users to enable ad-blockers for Safari browser on their iPhones, apps to block ads were numbers 1, 3 and 6 on the most downloaded list kept by Apple. Publishers are seeing a growing portion of their web traffic come from smartphones, but mobile ads tend to make much less money than those on desktop. Publishers are likely gearing up to strike back at ad blockers as they have done with desktop, where software allows them to bypass ad blockers or target users with messages.