Music streaming service Spotify has appointed Zuzanna Gierlinska as head of programmatic for Europe, as the company focuses its efforts on becoming a programmatic leader and shifts its attention away from direct ad sales. The move comes after Spotify’s chief marketing officer Mike Schroepfer said in an interview with Recode that he was “very excited about our new leadership team.” Spotify recently inked a deal with Warner Music, which has paved the way for it to float on the New York Stock Exchange.
Music streaming service Spotify has appointed Zuzanna Gierlinska as head of programmatic for Europe, as the company focuses its efforts on becoming a programmatic leader and shifts its attention away from direct ad sales. Based in London, Gierlinska will report to Marco Bertozzi, the vice-president of sales for Europe. Spotify recently inked a deal with Warner Music, which has paved the way for it to float on the New York Stock Exchange.