Adore Delano and her husband Michael are pictured in their home on Tuesday, Sept. 19, 2017, in San Francisco, The New York-based startup used A/B testing , in which consumers are shown different ads in order to measure their preferences .
Adore Me has revealed that its television ad featuring a plus size model generated more sales than the commercial starring a group of blondes . The New York-based startup used A/B testing , in which consumers are shown different ads in order to measure their preferences .