The internet 's most infamous grandma , 86-year-old Baddie Winkle , has long been shocking Instagram followers as she poses in swimsuits and risqué costumes - but now the octogenarian is looking to pop culture as her cue . Baddie , who first rose to fame in April last year when she first started up her controversial account , has been transformed into some of the world ’ s most iconic famous faces , from model Kate Moss to musician Kurt Cobain , as part of a new ad campaign . The latest shots , which see Baddie try on a number of guises , were taken by Danielle Levitt to launch Grit's new website , a Brooklyn-based creative agency . Scroll down for video ... Super gran ? Proving herself to be just as up-to-date with popular culture as any teen , Baddie Winkle poses as Kate Moss . With one look : Here , Baddie poses as muse and creative visionary Michelle Lamy . Down with the kids : Baddie may well be the only grandmother in the country who is familiar with Kim Kardashian . In a nod to both model Kate and the Nirvana frontman Kurt 's famous poses , the senior citizen dons a leopard print coat and is pictured puffing away on a cigarette . Then she slaps on bangles , heavy black eyeliner and a headscarf to turn into Michelle Lamy , designer Rick Owens ' mysterious muse and wife . Baddie , whose real name is Helen Ruth Van Winkle , became an internet sensation last year after posting age-defying photos online . The great grandmother from Williamstown , Kentucky , now has more than 646,000 followers . Her Instagram updates usually include snaps of her smoking or performing other 'bad gal ' antics . Purring : Baddie strikes a pose identifying as legendary musician Kurt Cobain . Impression : The octogenarian also posed for another shot as Michele Lamy , the wife , muse and creative mind behind fashion designer Rick Owens . 'On my way to steal your man ' : Baddie became an internet sensation after she started up her controversial Instagram account in April last year . While no doubt eager to capitalize on Baddie ’ s impressive online profile , the agency which commissioned the unique shoot also added that it was her no-nonsense attitude and air of confidence that really made the grandmother stand out as an ideal spokesperson and model . ' A true firecracker , Baddie first caught out eye on Instagram where the posts pictures of herself wearing tie-dye bathing suits and streetwear while telling off all the haters , ’ a spokesperson explained . With thousands of followers and fans among the likes of Drake , Rihanna and Miley Cyrus , Baddie is an inspiration and proof that energy , hustle and general badassed-ness don ’ t disappear with age . ' Baddie , who also shares a great deal of video content via her Instagram account , has even been spotted wearing clothing with the slogan 'Stealing your man since 1928 ' scrawled across it , demonstrating to the world that she isn ’ t afraid what they think about her . Peace out ! Baddie , who has her own website , says she enjoys her over-the-top persona and helping others . Poolside : The great-grandmother regularly posts shots of her in swimwear . Tie-dye : Some of her clothes have controversial slogans on them although this one 's just about Chipotle . Earlier this year , she told DailyMail.com that her goals in 2015 were 'to continue to decide to be happy , eat more chocolate , try more new things and do a cool reality series on how to be a baddie ! ' The latest set of pictures shows Baddie certainly means business . ' I have something to look forward to each day and it helps to inspire others young and old . I get to make others laugh and not take life so seriously , ' she added to DailyMail.com . ' I am absolutely amazed about the amount of publicity I have received from my postings . I am blown away but I love it and each day I look to see how many more followers I have received . 'It 's a great feeling knowing I 'm impacting others lives but in reality the love and sweet words make my life much better . It really helps me more than I am helping others . '
Baddie Winkle , from Kentucky , appears in a new campaign for a Brooklyn-based creative agency . She is known for posting risque snaps on Instagram including images of her smoking and posing in swimwear . The ad features Winkle, who has been featured as the face of several brands such as Victoria's Secret and Abercrombie & Fitch.