A lower league ice hockey team have become the first side to wear a 'selfie jersey ' - with a collage of photos of their fans including on the wacky shirt . The Columbus Cottonmouths debuted the top ahead of their Southern Professional Hockey League match against the Pensacola Ice Flyers but ended up falling to a 4-2 defeat . The design was created in honour of 'social media night ' and the shirts were later sold in an auction . The Columbus Cottonmouths created the 'selfie jersey ' as part of their social media day . Cottonmouth fans had been uploading their selfie entries on Twitter since October , using the hashtag # snakeselfie for a chance to be included in the one off shirt . Columbus play Pensacola again on Thursday but will be back in their normal strip and hopefully can get back to winning ways . The shirt did n't help the result as they were beaten 4-2 Pensacola Ice Flyers before they were auctioned .
selfie wore the 'Columbus Cottonmouths jersey ' in a recent match . The tops were then auctioned off as part of 'social media day ' Fans had been taking Columbus Cottonmouths 's since October as part of the campaign .