Beauty giant Sephora has been slammed by its customers in the US for marketing a lipstick which is named 'Underage Red ' . The offensively-labeled item , which is part of a range of beauty products created by tattoo artist-turned-reality star Kat Von D , real name Katherine von Drachenberg , 33 , has caused outrage among customers , many of whom have taken to social media to vent their anger at the store . 'Went shopping for some makeup . How on earth is this a lipstick color ? ' one person questioned on Twitter , after posting a picture of the lipstick name . Scroll down for video . Offensive : A group of concerned Sephora customers took to Twitter to slam the beauty giant for marketing a lipstick from the Kat Von D range which is named 'Underage Red ' ( pictured ) Beauty guru : Ms Von D , 33 , whose real name is Katherine von Drachenberg ( pictured ) , first rose to fame while starring in TLC reality series LA Ink . Cult favorite : According to the Sephora website ( pictured ) , Underage Red , a 'matte fire engine red ' lipstick , is particularly popular with customers . 'JESUS do they have a whole sex offender line ? ' someone else tweeted . 'Lipstick named by creeps , ' another person added . Some people , however , chose to see the 'funny side ' of the bizarrely-named lipstick , which is believed to have launched around a year ago in stores , and others went as far as to defend Ms Von D 's decision to opt for such a risky name . 'So dumb that people are upset over a lipstick color , ' one girl tweeted . ' '' Underage Red '' is a hilarious title , especially coming from Kat Von D. Its funny , guys . ' The lipstick , which is currently available on the Sephora website and in select stores , is described as being a 'matte fire engine red ' and is also highlighted by Sephora as being a 'cult favorite ' with its customers . Two types of 'Underage Red ' lipsticks are also available at Sephora 's first Australian store in Sydney . Going global : 'Underage Red ' lipsticks also sold in the Sydney store include the Everlasting Liquid Finish Lipstick for AUD $ 30 ( $ 20 ) ( pictured ) and the Studded Kiss Lipstick for AUD $ 31 ( $ 21 ) New venture : Sephora 's Sydney store , at Westfield 's Pitt Street Mall , opened on December 5 last year . Two types of 'Underage Red ' lipsticks are also available at Sephora 's first Australian store in Sydney , which opened on December 5 last year . They include the Everlasting Liquid Finish Lipstick for AUD $ 30 ( $ 20 ) and the Studded Kiss Lipstick for $ 31 ( $ 21 ) . Other names included in the Studded Kiss Lipstick line-up include Lolita , Hellbent , and Sexer . Daily Mail Australia has contacted the Sydney Sephora for comment . Interestingly , it is not the first time that the name choices for these lipsticks have been questioned by Sephora 's customers . In November 2013 , the cosmetics company was forced to issue an apology to its customers and pull a Kat Von D lipstick with the shade description 'Celebutard ' from its stores and website after receiving numerous complaints about the 'insensitivity ' of the lipstick 's name . Outrage : Many people have tweeted their horror at the controversial lipstick name . Under fire : It is not yet known how Sephora will respond to the controversy surrounding the lipstick name . 'It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others , ' a Sephora spokesperson said in a statement at the time . 'We are deeply sorry for that , and we have ceased sale of that shade both in our stores and online . ' According to People.com , Ms Von D refused to apologize for the controversial lipstick moniker and even took to Twitter to defend the name , saying : 'At the end of the day , it 's just a f*****g lipstick . ' The Kat Von D beauty range is also not the only make-up collection to include a lip product bearing the suggestive label . MAC cosmetics are also currently marketing an 'Underage ' lip gloss - despite parents calling for the popular beauty brand to change the name . 'In what world is naming a lipgloss Underage a good idea ? ' one person tweeted at the time , while another stated : 'Ca n't get over @ MACcosmetics naming a lipgloss 'Underage ' . So gross . '
The pick - up product is part of a campaign created by reality TV celebrity chef Von D. The item is described as being a ' matte fire engine red ' on Sephora 's website . It has also been described by Sephora as being a ' cult favorite ' among customers . In 2012 , beauty lovers criticised Sephora 's decision to stock a lipstick from the same brand which was named ' Celebutard '