Aldi will cover costs of training camps and equipment for Team GB . Will also fund youth sponsorship schemes with the uk Olympic Association . Part of a strategy to make brand a brand of healthy , quality , British food . Sales are growing at around 19 % a year and it 's nearly on par with Waitrose . uk Coe is ' thriving ' with partnership and financial support is a huge boost .
Aldi will subsidise costs of training camps and equipment for Team GB . Will also fund youth sports schemes with the British Olympic Association . Part of a strategy to make brand a beacon of healthy , quality , British food . Sales are growing at around 19 % a year and it 's nearly on par with Waitrose . Lord Coe is 'thrilled ' with partnership and says support is a huge boost .