David Cameron kicked off the Tory Election campaign yesterday with an intensely personal attack on Ed Miliband and his ‘ hopeless , sneering socialists ’ . The Prime Minister made a direct assault on the Labour leader ’ s background , calling it the ‘ same old condescending , bossy , interfering , we-know-best attitude of the Hampstead socialist down the ages ’ . Mr Cameron ’ s withering reference to the North London borough associated with ‘ champagne socialists ’ comes after Mr Miliband was ridiculed last year for claiming in his party conference speech to have met ordinary voters on Hampstead Heath , a short walk from his £2.6million home . Scroll down for video . Attack : Mr Cameron said it was ‘ same old condescending , bossy , interfering , we-know-best attitude of the Hampstead socialist down the ages ’ With just 40 days until the tightest Election for a generation , Mr Cameron used his first address of the campaign to unveil the party ’ s slogan – ‘ We are with you ’ . He told supporters at his party ’ s spring forum in Manchester that the Conservatives were ‘ the real party of aspiration , of working people – the party that is with you , not against you is not that bunch of hypocritical , holier-than-thou , hopeless , sneering socialists ’ . He defended his approach , declaring : ‘ Some might say , “ Don ’ t make this personal , ” but when it comes to who ’ s Prime Minister , the personal is national. ’ Withering : Prime Minister claimed ' I know what this role needs – and I don ’ t think Ed Miliband has it ' He added : ‘ I know what this role needs – and frankly , I don ’ t think Ed Miliband has it ’ , warning voters Mr Miliband would ‘ be the one taking the make-or-break calls in the middle of the night ’ . Speaking at the ITV studios where Coronation Street was filmed , Mr Cameron also compared Mr Miliband unfavourably to his predecessors , saying Labour was ‘ not the party of Clement Attlee , who built the NHS ... not the party of Wilson and his ‘ white heat of technology ’ ... not even the party of John Smith , who believed so passionately in the dignity of work. ’ Instead , he said , they ‘ were the party whose new Jerusalem is a load of dead-end lives and poverty handed down through the generations ’ . Chancellor George Osborne also mocked Mr Miliband , who , when asked last week by Jeremy Paxman whether he was tough enough to be PM , replied , ‘ Hell , yes. ’ Osborne painted a picture of life under a Labour Government , describing it as : ‘ Hell – yes , indeed. ’ Mr Cameron also used the speech to promise that a future Tory Government would turn the NHS into a true seven-day service , with more hospitals providing top-level treatment at the weekend .
Mr ##ton began campaign with assault on Mr Miliband 's website . a withering reference to borough linked with ' Champagne socialists ' Claimed that are ‘ the real ##isation of aspiration ' and ' of working people ' Mr ##ington said ' I know what this role means – and I don ’ t think Ed has it '