Newcastle have benefited from the increase in television income . Half of the North East club 's income came through television rights deals . The Premier League has also been a boon for clubs like West Ham, who are now able to compete with other top flight teams on their own terms and not be dependent upon TV money or sponsorship READ : Club-by-club guide to the Premier League 's financial health .
Newcastle have benefited from the increase in television income . Half of the North East club 's income came through television rights deals . Newcastle signed lucrative deals with sponsors Wonga and Puma . READ : Club-by-club guide to the Premier League 's financial health .