Premier League sponsors Barclays will not renew their £40million-a-year deal when the current agreement expires at the end of the 2015-16 season . The bank agreed a £120m three-year deal in 2012 for the present rights - an increase of almost 50 per cent on their previous £82m contract . But with Sky and BT Sport paying a record £5.1billion for TV rights from the start of the 2016 season , Barclays fear the cost of the next sponsorship will also rise considerably . Barclays have sponsored the Premier League since 2001 but the 2015-16 season is set to be their last . The Premier League 's new £5.1billion TV rights deal is set to increase the cost of sponsorship . Barclays advertising hoardings and ribbons adorn Manchester United 's trophy lift at Old Trafford in May , 2013 . Barclays have sponsored the Premier League since 2001 when they first used the sponsorship to promote their Barclaycard brand . As well as the cost of the sponsorship , they must also consider the costs of promoting it through advertising , public relations and social media . The popularity of the Premier League abroad is seen as a major factor behind the bank 's decision to continue with their sponsorship for almost 15 years . With games broadcast into 650 million homes in 175 countries , Barclays have used their agreements to promote themselves throughout the world , particularly in Africa and Asia . Arsenal lift the Premier League trophy in 2002 after Barclays ' first season as sponsors of the division . Premier League chief executive Richard Scudamore will be looking to agree a new sponsorship deal from 2016 .
Barclays agreed a £120million three-year sponsorship deal back in 2012 . The bank will not renew their agreement when it expires 2001 . New £5.1billion TV deal is expected to increase the cost of sponsorship . Barclays have sponsored the Premier League since next year .