Pebble 's new Time smartwatch has become the most funded project ever on crowd-funding site Kickstarter , raising more than £9.7 million ( $ 14.9 million ) in one week . The smartwatch , which is Pebble 's third product but the first to feature a colour screen , had already broken one record by raising over ( £5.8 million ) ( $ 9 million ) in its first day on the site . So far , more than 60,000 people have backed the Pebble Time project , which is set to be launched in May this year . California company Pebble has broken the all-time Kickstarter record . They raised more than £9.7 million in just a week - with 23 days still to go . So far more than 60,000 people have backed the new smartwatch ( shown ) . But Pebble has been criticised for still using Kickstarter to raise funds . Pebble Time beat the previous overall funding record of £8.7 million ( $ 13.3 million ) set by the Coolest Cooler , a drinks cooler that comes with a built-in blender , wireless speaker and USB charging points - and there are still 23 days of funding to go in Pebble 's Kickstarter . Pebble 's original smartwatch is third on the all-time list , having raised more than £6.5 million ( $ 10 million ) after having an initial funding goal of £65,000 ( $ 100,000 ) . The new Time smartwatch comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle , with Pebble promising up to seven days battery life as a result . The watch is also water resistant . The Time will have a retail price of £129 ( $ 199 ) once the Kickstarter campaign ends on March 28 , but those who choose to fund the Time have been able to pre-order the wearable device for less . 1 . Pebble Time - £10 million ( $ 15.3 million ) raised so far . 2 . Coolest Cooler - £8.6 million ( $ 13.2 million ) 3 . Pebble 1st generation smartwatch - £6.6 million ( $ 10.2 million ) 4 . Exploding Kittens card game - £5.7 million ( $ 8.7 million ) 5 . OUYA games console - £5.5 million ( $ 8.5 million ) 6 . Pono Music player - £4 million ( $ 6.2 million ) 7 . Veronica Mars movie - £3.7 million ( $ 5.7 million ) 8 . Bring Back Reading Rainbow - £3.5 million ( $ 5.4 million ) 9 . Torment : Tides of Numenera game - £2.7 million ( $ 4.1 million ) 10 . Project Eternity game - £2.5 million ( $ 3.9 million ) There are still units available for £116 ( $ 179 ) on Pebble 's Kickstarter page . A movie of TV show Veronica Mars and Scrubs actor Zach Braff 's most recent movie Wish I Was Here have both been funded on the site previously , as has a music player by Neil Young . Some experts , however , have criticised the use of Kickstarter by established companies like Pebble - and say it should be the reserve of startups only . More than a million units of the original Pebble Watch have been sold since it was funded in 2012 , making it one of the most successful wearables on the market . ‘ I 'm not saying that successful people ca n't use Kickstarter but , to me , their cap-in-hand use of the platform has always felt fraudulent , ’ said Daniel Cooper for Engadget . Pebble Time beat the previous overall funding record of £8.7 million ( $ 13.3 million ) set by the Coolest Cooler ( pictured ) , a drinks cooler that comes with a built-in blender , wireless speaker and USB charging points - and there are still 23 days of funding to go in Pebble 's Kickstarter . The new Time smartwatch ( Shown ) comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle , with Pebble promising up to seven days battery life as a result . The watch is also water resistant . ‘ It 'd be like watching Bill Gates , Mark Cuban and Warren Buffett panhandling on the streets of Seattle. ’ He added : ‘ It 's a romantic notion , but I always saw Kickstarter as a way to empower inventors ( and creatives ) who could n't get backing any other way. ’ At the Mobile World Congress technology show in Barcelona this week , Pebble announced they would also be selling a high-end Steel version of the Time that would cost around £160 ( $ 245 ) , and look similar to the premium version of the Apple Watch . Some experts have suggested this week that the premium Apple Watch Edition could cost as much as £425 ( $ 650 ) , meaning Pebble may be able to draw attention and possibly some sales away from the technology giant by undercutting them in price . Apple is set to announce the final details of its own wearable at a press event in San Francisco next week , including a launch date and full price options of the three versions of the device . Last month , Apple chief Tim Cook confirmed the wearable would go on sale in April .
California company Pebble has broken the all-time Kickstarter record . They raised more than £9.7 million in just a week - with 23 days still to go . So far more than 60,000 people have backed the new smartwatch . But Pebble has been criticised for still using Kickstarter to raise funds . Pebble Time is their first product and the company has many backers . ' I always saw Kickstarter as a way to empower inventors who could n't get backing any other way , ' said Engadget 's Daniel Cooper .