A Waitrose magazine showcasing the food of Israel has been hammered online for ignoring what activists regard to be the 'illegal occupation of Palestine ' . The supermarket chain 's monthly food magazine 'Waitrose Kitchen ' contained a 32-page brochure called Taste of Israel . But the glossy advert , sponsored by Israel 's Government Tourist Board , has sparked outrage among campaigners - with some claiming it ignores what they believe is an 'apartheid regime ' . Scroll down for video . A 32-page brochure called Taste of Israel ( pictured ) within Waitrose Kitchen Magazine has been hammered on the internet . The Waitrose magazine features a glossy pull-out featuring recipe ideas and an ' A-Z food glossary ' of Israeli ingredients and dishes . Others have posted harrowing images taken during last year 's Gaza conflict . The travel and food pull-out , in the February edition , contains an ' A-Z food glossary ' of Israeli ingredients and dishes as well as a guide of its 'Top 10 restaurants ' . It also includes 'market tours ' interviews with top Israeli chefs and an article explaining 'Why Israeli wine is winning awards , plus five wines to taste . ' Recipes in the insert include shakshuka , white fish on vegetable ragu , endive salad , and 'instructions for creating the perfect falafel and hummus ' . Backlash : The advert sparked anger online with some saying it ignored what campaigners described as an 'apartheid ' Outrage : Some threatened to boycott the supermarket chain after learning of the contents of the magazine . Anger : One Twitter user accused Waitrose and the Israel Tourist Office of 'pushing Israeli propaganda ' Criticism : Others have asked why some of the foods in the magazine can be claimed by one nation . The Palestine Solidarity Campaign called the insert 'disgraceful ' adding : 'The booklet is a prime example of Israeli government propaganda , highlighting its efforts to distract the public abroad from its brutal military occupation of Palestinian land by replacing the image of an apartheid regime with that of a tourist-friendly , culture-loving country . ' Activisits took to Twitter with some vowing to boycott Waitrose - and encouraging others to follow suit . One user , Rory Evans , wrote : Nothing like the taste of falafel with a side-order of apartheid , is there @ waitrose # tasteofisrael . ' Another Twitter user , 'Paul in Brighton ' said : 'Waitrose and Israel Tourist Office are pushing Israeli propaganda 'Taste of Israel ' using @ waitrose # tasteofIsrael . ' One said that the magazine 'erases Palestinian history and culture ' while others have asked why some of the foods in the magazine can be claimed by one nation . However , some hit back at criticism of Waitrose , with one urging activists to 'leave war and politics out of cooking . ' A number of users posted pictures of the advert along with messages demanding an apology from Waitrose . Some Twitter users hit back at criticism of Waitrose , with one urging activists to 'leave war and politics out of cooking ' Ilir Dema wrote : 'Perhaps @ waitrose genuinely wants to promote cooking , why is that propaganda ? ' According to BT.com , Waitrose have included a disclaimer in the magazine saying that 'every care is taken in compiling the contents of the magazine but the publishers assume no responsibility in the effect arising therefrom . 'The recipes here have been provided by the Israel Government Tourist Office and have not been tested by Waitrose or Waitrose Kitchen . ' The Independent quotes William Sitwell , Editor of Waitrose Kitchen magazine , as saying : 'Waitrose Kitchen is not political - we take adverts from a wide range of different businesses and organisations . ' A Waitrose spokesman told BT.com that the magazine containing the Taste of Israel booklet was no longer available in shops .
32-page Taste of Israel insert was included in Waitrose Kitchen Magazine . Glossy advert included recipes and feature on the top restaurants in Israel . Activists claim the advert ignores what they claim is an 'apartheid regime ' Magazine editor William Sitwell has insisted the publication is 'not political '