Burger King Japan is promoting a new scent called Flame-Grilled . The limited edition cologne will be scheduled for release on 1 April . According to the company, it's inspired by the smell of grilled meat and has been created in collaboration with Japanese chef Masayuki Ogawa who was also behind the creation of the burger chain ' A single-day promotion includes a free Whopper with every perfume sale .
Burger King Japan is promoting a new scent called Flame-Grilled . The limited edition cologne will be scheduled for release on 1 April . The fragrance is retailed at 5,000 yen - around £27 . A single-day promotion includes a free Whopper with every perfume sale .