California company Pebble has broken the all-time Kickstarter record . They raised more than £9.7 million in just a week - with 23 days still to go . So far more than 60,000 people have backed the new smartwatch . But Pebble has been criticised for still using Kickstarter to raise funds . Pebble the Coolest Cooler is their third product and the company has many backers . ' I always saw Kickstarter as a way to empower inventors who could n't get backing any other way , ' said Engadget 's Daniel Cooper .
California company Pebble has broken the all-time Kickstarter record . They raised more than £9.7 million in just a week - with 23 days still to go . So far more than 60,000 people have backed the new smartwatch . But Pebble has been criticised for still using Kickstarter to raise funds . Pebble Time is their third product and the company has many backers . ' I always saw Kickstarter as a way to empower inventors who could n't get backing any other way , ' said Engadget 's Daniel Cooper .