A French marketing campaign by Nutella has backfired after banning the word 'lesbian ' . The 'Say it with Nutella ' campaign allowed customers to have a name or message written on a jar of the chocolate spread , which they could then share with friends on social media . But the words 'lesbian ' , 'Jewish ' and 'orangutan ' are all banned from being emblazoned on the pots , it has been discovered . A French marketing campaign by Nutella has backfired after banning the word 'lesbian ' ( file picture ) The Nutella website says : 'Here you can create your custom messages and share them with those you love . ' But users realised that there is a long list of words banned , which bizarrely does not allow 'lesbian ' but permits the word 'gay ' . The word 'Christian ' can also be written on the jars , but other religious terms such as 'Jewish ' and 'Muslim ' have been banned by Nutella , Pink News reported . The 'Say it with Nutella ' campaign allowed customers to have a name or message written on a jar of the chocolate spread . Health-related terms , presumably in case any one tried to blame the hazelnut spread on obesity , have also been banned , including the words 'cancer ' and 'diabetes ' . The company , owned by Ferrero , has also outlawed words which could be used to highlight their controversial ingredient palm oil , the farming of which allegedly destroys the habitats of orangutans . This may explain why 'boycott ' and 'orangutan ' make the long list of banned words . Ferrero said in a statement : 'By giving customers the opportunity to personalise their Nutella jar we want to create a way for them to share enthusiasm for the brand . 'Negative or insulting terms were directly removed from the options field . Similarly , terms of communities that are often subject to attacks by malicious people were removed from the possibilities . ' The news comes just a day after it emerged that Marks & Spencer had banned the words 'Christ ' and 'Jesus Christ ' from being allowed on messages sent with bouquets of flowers . The policy emerged earlier after a customer was stopped from buying a £35 bouquet for a funeral because she said in the gift message that it was from a family in 'Christ Church Teddington ' . Lord Carey , a former Archbishop of Canterbury , said : 'If Christ becomes an offensive word in a Christian land then all of us should be alarmed . '
Nutella bans the ' word ' word from jars as part of its campaign . ' Say it with Nutella ' let me write message on chocolate spread pots . But a string of words were not allowed - including ' Jewish ' and ' orangutan ' Health - related words such as ' diabetes ' , ' diabetes ' and ' diabetes ' outlawed .