Ian Lam , 42 , plunged to his death after falling from the top of a car park in Telford on Saturday . A suicidal man who died after he was goaded to 'jump ' from a multi-storey car park has been described as a 'caring and loving young man ' by his family . Ian Lam , 42 , plunged 60ft to his death on Saturday from the top of the car park outside Southwater Shopping Centre in Telford , Shropshire , as more than 30 people filmed the drama on their phones . Witnesses described hearing some of the onlookers shouting 'get on with it ' , 'go on , jump ' and even 'how far can you bounce ? ' . Their actions were condemned by police who said that those who took the offensive photographs and posted footage of his death on social media could face prosecution . His family said through a statement : 'The wife , family and friends of the man who was involved in a tragic incident in Telford Town Centre on Saturday would like to express their deep sorrow and overwhelming feeling of loss of such a kind , caring and loving man . 'This has been an extremely traumatic time for all of them and I would also ask that their privacy be respected . ' Detective Inspector William Scott , from West Mercia Police , said : 'Our thoughts are with Mr Lam 's family and friends at this very difficult time . 'This has been an extremely traumatic time for all of them and I would also ask that their privacy be respected . ' Officers were called to the scene outside the busy shopping centre at around 1pm but despite attempts by specialist negotiators , but he fell from the ledge two hours later . A man of 57 who was in a building opposite said : ' I saw a crowd of people of all ages , some with small children , gathered outside watching this poor man . Many were taking pictures . ' The onlooker , who did not want to be named , said the man had waited on the ledge for more than two hours while a crowd of around 30 gathered below . He said that , although police had cordoned off the scene , some of the mob ducked under the tape to see more . ' I just felt for the guy , ' the witness said . ' I ca n't imagine what frame of mind he could be in to want to do this . As for those who did take pictures and posted them – they should be ashamed . ' A jeering mob encouraged Mr Lam to 'get on with it and jump ' before he plunged to his death from a car park in Telford , Shropshire ( above ) Another witness , Kelly-Anne Taylor , 35 , said : 'People were recording it with their phones and yelling at him to jump . ' I ca n't stop thinking about it . I could have tried to help him . I am so heartbroken for him and his family . Onlookers were yelling at him to jump . ' Others took to social media to tell of their disgust . One woman wrote : 'The fact people were shouting for the man to jump from that building in Southwater and filming it make me worry for our generation . Scum . ' The force said it was analysing an image posted on social media and that it would take 'appropriate action ' if it established a criminal offence had been committed . In a statement , the force added : 'As is normal following an incident such as this , where a person has contact with police prior to their death ( in this case police officers and negotiators who reasoned with him prior to the fall ) this case was referred to the Independent Police Complaints Commission ( IPCC ) . 'The IPCC has confirmed that they will not investigate this incident and they are satisfied that the force 's Professional Standards Department carry out a review . ' West Mercia Police has hit out at the 'appalling ' actions of the crowd who gathered outside Southwater Shopping Centre in Telford ( pictured ) , and said anyone who chanted should be 'unequivocally condemned ' Following the incident Inspector Ben Smith , from the force 's operational control centre , had condemned the sickening comments hurled at the vulnerable victim . He said : 'Obviously we would certainly not be supportive of that kind of behaviour . 'It is pretty appalling because it is someone who is clearly in need of support and assistance . That behaviour is something we would condemn . 'Clearly what that individual needed was time and space and a professional to help them out . 'The individual would have been in need of care and support and appropriate intervention from medical professionals , so anything like that to encourage someone to jump should be unequivocally condemned . ' A petition has been launched on campaigning website Change.org calling for those who 'encouraged ' the victim to be arrested . In just five hours it gathered more than 1,000 signatures . Friends of the man took to the website to voice their disgust . Jacqueline Hickman wrote : 'This man was a friend , a lovely warm , caring man . The people who goaded him are despicable . They all deserve to be arrested . ' Rebecca Hadley said : ' I am appalled with the behaviour of the Telford people and worked closely with the poor man who took his life . ' For confidential support , call the Samaritans on 08457 909090 , visit a local Samaritans branch or go to www.samaritans.org . Sorry we are not currently accepting comments on this article .
Ian Lam , Saturday , plunged 60ft to his death on 42 from top of a car park . Crowd gathered below and some people yelled : 'Get on with it and jump ' He fell to ground and was pronounced dead at the scene by medics . His family released a statement expressing their 'overwhelming loss ' Described him as a 'kind , caring and loving man ' and asked for privacy . West Mercia Police condemned 'appalling ' actions of the taunting crowd .