Bargain supermarket 's Made in Venice collection offers boxers for £3.99 . To take on rivals , chain enlists model Dejan Obradovic to front campaign . David Beckham kicked off trend of cheaper underwear for men with M & S range followed by David Gandy 's best-selling range for H & M .
Bargain supermarket 's Made in Venice collection offers boxers for £3.99 . To take on rivals , chain enlists model Dejan Obradovic to front campaign . David Beckham kicked off trend of cheaper underwear for men with H & M range followed by David Gandy 's best-selling range for M & S .