At this rate the politicians will be sticking their children down as election expenses . Ed Miliband yesterday took the 'Hello-isation ' of general election coverage to a whole new level . He invited ITV 's breakfast telly to accompany him on the school run with his little sons . Folks , it was a heart-melter . Gooey as hot marshmallow . Well , that was the intention , anyway . Scroll down for video . Ed Miliband walks his boys to school in yesterday 's breakfast television ITV broadcast . Viewers heard the Leader of the Opposition engage dear little Daniel , five , and Samuel , four , in Daddy talk and tell them a story about Boo-Boo and Hee-Hee . Were these nicknames for certain members of the shadow cabinet by any chance ? Oddly enough , they were not , though there might be no shortage of candidates for Boo-Boo . Boo-Boo and Hee-Hee were in fact fictional beings of Mr Miliband 's creation and they lived on a place called Faraway Planet . 'Nobody visits them because they are far away , ' explained Mr Miliband with a logic so faultless you could almost call it Marxist . He and his wide-eyed sons were walking down a London street , accompanied by no one – except , that is , an ITV film crew . Presenter Ben Shephard was holding Daniel 's hand . Can anyone remind me of Mr Miliband 's position about Press intrusion into private lives ? Any idea that it was normal for Mr Miliband to take the little ones to school was soon dashed . He admitted it was ' a rare treat ' for him . Oh , so you mean he only did it to give us a false impression that he is a new man ? Mr Shephard put on a pair of spaniel eyes and asked if Ed ever felt guilty about missing his boys ' childhood . ' I do , I do , ' came the eager reply . Many working blokes make similar sacrifices , mind you . It 's called life . Ed Miliband 's 'functional kitchenette ' was slammed as dingy and unhomely when it featured on the BBC . The rest of ITV 's interview was conducted at the Milibands ' house , the children by now having been parked . Ed was asked about his brother David – the one he stiffed for the Labour crown . Cain and Abel minefield . 'We had a bruising leadership contest four years ago . He 's moved on from that . I 've moved on from that , ' insisted Cain . It is certainly true to say David has moved on from it . He moved to New York ! 'He 's got his own thing that he 's doing , ' said Ed . 'He wants to focus on that . ' Got that , David ? If all this was toe-curling , wait till you hear what Shepard asked next . He mentioned Mr Miliband 's lovely wife Justine , noted how busy their lives were , and asked our would-be prime minister : 'How do you keep the romance going ? ' Strewth . How much detail were we after here ? Even Mr Miliband looked a bit staggered at this descent into bedroom territory . Pinkening , he said 'that 's a good question ' . He added that 'there 's nothing more we like than a night in , just spending some time together ' . Enough , enough ! The interview was the last in ITV 's breakfast TV one-to-ones with the party leaders . Alleluia . Much more of that and I 'd have emigrated to Faraway Planet .
Ed Miliband featured on ITV walking his children to school in north London . The Labour leader was also pictured with a young girl who had been born without arms and legs but whose parents were able to raise her as their own.