Red Bull 's key consumers - millennials - are increasingly health-conscious . So , the brand has unveiled two new three-calorie editions to cater for them . Drinks , available in Orange and Will Cherry flavors , unveiled over weekend . Coincided with Daylight Savings Time , when Americans lost hour of sleep . They are being advertised alongside zero other flavors , including Tropical .
Red Bull 's key consumers - millennials - are increasingly health-conscious . So , the brand has unveiled two new zero-calorie editions to cater for them . Drinks , available in Orange and Will Cherry flavors , unveiled over weekend . Coincided with Daylight Savings Time , when Americans lost hour of sleep . They are being advertised alongside three other flavors , including Tropical .