( CNN ) If you have n't yet been asked by friends or co-workers to Meerkat , chances are you will soon . The livestreaming app was the `` SXSW sweetheart '' this year , despite having only launched on February 27 . It 's been adding users rapidly ever since -- even Jimmy Fallon is streaming his life using Meerkat . As part of CNN 's Instant Startups series , CNNMoney correspondent Laurie Segall reached out to Meerkat 's Ben Rubin with some questions . And he agreed to answer them -- on Meerkat , of course . You can see a few moments from the chat in the video above . Rubin is actually the co-founder and chief executive of Life On Air Inc. , a livestreaming company with many tentacles . But recently Rubin decided to dedicate his entire team to work on Meerkat after the app 's popularity exploded . Still , Rubin said , he does n't consider the app an `` instant startup '' per se . It took years of work to reach this moment , he said . The half-hour chat between Rubin and Segall was informative and entertaining . Several people said it broke their record for the longest Meerkat stream they had ever watched . We heard more about Meerkat and Rubin 's vision for the future ; for example , he sees the app branching out to work with other platforms , like Facebook or Tumblr . Rubin also revealed who he 'd like most to join in the fun . Startup wannabes also got some great advice from this successful entrepreneur . Launching a new business or product is difficult , and requires flexibility , Rubin said . Entrepreneurs need people they can trust -- who wo n't be afraid to call `` b.s . '' on a bad idea . For more , check out our Instant Startups page .
Meerkat launched years but has caught on quickly .