One of Britons ' favourite places to visit in North Africa has been named the world 's top destination by TripAdvisor users . With its desert landscape and bustling souks , Marrakech came out on top in the website 's annual Travellers ' Choice Awards for the first time . It finished ahead of Siem Reap in Cambodia and Istanbul in Turkey , which finished second and third , respectively . London missed out on a spot in the top five , finishing sixth . Scroll down for video . Marrakech came out on top in TripAdvisor 's annual Travellers ' Choice Awards for the first time . Hanoi , Vietnam and Prague , Czech Republic rounded out the top five . Some results were surprising , as New York failed to make the top ten for the second year in a row . Traditional holiday destinations in North America and Western Europe were trumped by cities or resorts in Africa , Asia and Eastern Europe . London ranked sixth in TripAdvisor 's study , behind Hanoi , Vietnam and Prague , Czech Republic . 1 . Marrakech - £60.272 . 2 . Siem Reap - £37.71 . 3 . Istanbul - £71.66 . 4 . Hanoi - £27.06 . 5 . Prague - £57.83 . 6 . London - £162.25 . 7 . Rome - £86.72 . 8 . Buenos Aires - £63.21 . 9 . Paris - £114.34 . 10 . Cape Town - £77.21 . The awards from the world 's largest travel review site judge destinations on a worldwide scale , in Europe and in the UK . Siem Reap in Cambodia leaped in the ratings from last year , gaining seven places to take second place . In fourth place , Hanoi offered the cheapest hotel rooms at under £30 a night . Last year 's runner-up , Rome , slipped five places to take seventh place . London similarly slipped from third to sixth place , although it is only one of three cities which have secured a top ten spot five years in a row . 'The competition among global tourist destinations has never been tougher , ' said TripAdvisor spokesperson James Kay . ' A combination of low average booking rates and fantastic traveller reviews on TripAdvisor has helped Asian , African and Eastern European destinations steal a march on old favourites like New York and Rome . ' New York , one of the world 's most visited cities , failed to crack the top ten for the second year in a row . Steve Jackson , TripAdvisor 's top contributor of photos in 2014 , said : 'Marrakech is one of those cities that should be on everyone 's bucket list . 'It 's a fantastic city to explore , rich in history and culture , and between the sea of street activity , bright colours and striking sunsets , it is a truly intoxicating experience . ' In the UK it was the northern cities that took the top spots , taking eight of the ten best rated UK destinations . Blackpool , famed for its tower and beach , had the cheapest hotel room rate out of the UK 's top destinations . Despite London being named the best UK city , Llandudno and Torquay beat rivals Liverpool , Belfast and York . Lake District 's Keswick featured in the top ten for the first time beating Glasgow . Blackpool , in sixth place , had the cheapest hotel room rate in the top ten at £76.21 , less than half the rate for a similar room in London .
Marrakech has been rated the world 's best destination for the first time . The city is home to some of the most beautiful and historic buildings in Morocco, including its famous medina ( or souk ) which was built by Moroccan sultan Moulay Ismail around 1390 AD Siem Reap , Istanbul and Hanoi also made the top ten world locations .