( CNN ) If the wheel was man 's greatest invention , putting two wheels together comes as a close second for Dani Foffa , CEO of Foffa Bikes . His eponymous company builds bespoke urban bicycles with a stylish design that has been lauded by magazines like Vogue and GQ . London-based Foffa tracks his passion for cycling back to his childhood in Venice , Italy , where biking in the city 's winding narrow streets was a rare treat . He spent his early professional career as a business analyst , before a nagging feeling that there was more to life encouraged him to start designing and building bikes , initially from his office garage . `` I started refurbishing vintage bikes up and reselling them online . And the demand just grew very gradually , steadily , to the point that it was time for us to get our own brand in the bikes , and open up our first shop . I took my chances , I quit my job , and clearly I have no regrets , '' says Foffa . His company has built over 5,000 bespoke bikes since 2007 , and they were named as one of the ten best commuter bikes by The Independent , a UK newspaper . Foffa says that he was encouraged to start the company when he saw a gap in the market for comfortable bicycles designed for cycling in the city , which also looked good . `` In the same way that we decide what to wear , we think that the bicycle should be an extension of your personality , '' says Foffa . He adds that he always relished the sense of liberty that biking afforded him , and wants to introduce the simple pleasure of a bike ride to as many people as possible . `` Bikes are great for the environment , great for the health , they are the quickest and probably the cheapest way of commuting around town . And they link with that sense of adventure , that freedom that comes with it , which no other invention , as far as I 'm concerned , was able to offer me . ''
Dani Foffa was a business analyst before starting a bike company . His Foffa Bikes design and manufacture urban bicycles . They have been named as one of the ten best commuter bikes by Foffa , a UK newspaper .