ITV 's This Morning faces an investigation over a Fifty Shades of Grey feature named 'Bondage for Beginners ' where they discussed and tested sex toys at 11am . Ofcom said today it had received 120 complaints about the February 3 show where a scantily-clad couple were seen on a bed playing kinky games on live television . Presenter Philip Schofield had said before the segment it would be in 'good taste ' , but viewers disagreed , calling it 'pornographic ' and 'highly inappropriate ' for morning television . Several complained that they were forced to answer questions about bondage from their children , who had been watching it with them . Investigation : ITV 's This Morning segment called Bondage For Beginners , which featured a live demonstration of 50 Shades of Grey inspired sex toys , now faces an Ofcom investigation . Presenters Christine Bleakley and Phillip Schofield giggled their way through the segment , but maintained it was in 'good taste ' An Ofcom spokesman said today : 'Ofcom has opened an investigation into whether an item about 'bondage for beginners ' was suitable for broadcast before the watershed . ' The 'Bondage For Beginners ' session was inspired by the new film of the controversial erotic novel 50 Shades Of Grey , which opened in cinemas in mid-February . Presenters Christine Bleakley and Phillip Schofield giggled their way through the show , which also featured a discussion about sex toys . Two models in their underwear were shown in bed using a 'feather tickler ' and discussion moved on to other sex toys like nipple-clamps . Mr Schofield , 52 , had warned viewers shortly after 10.30am that they would be discussing bondage equipment in three stages – beginners , intermediate and advanced – throughout the show with 'sexpert ' Annabelle Knight . However he assured them it would 'be done in good taste ' . Yet at one point he was so distracted by the romping models that he missed his cue to introduce the next section , while Miss Bleakley , 36 , who is engaged to footballer Frank Lampard , found herself laughing uncontrollably . Campaigners said it was an error of judgment to air the discussion at that time of day . Vivienne Pattison , director of Mediawatch UK , said the show had set a dangerous example : 'It 's not enough to say most children will be at school [ at that time ] because that 's just not good enough . 'Quite apart from issues of taste and the fact that people might not want to speak to their children about this , I think it is dangerous to normalise this kind of behaviour . [ 50 Shades Of Grey ] is putting across ideas that humiliation is pleasurable and torture is gratifying and I do n't think those are healthy for anybody at all . 'But if it is dangerous for adults then it is doubly dangerous for children watching this ' . Pre-watershed : At 11am on Valentine 's Day two models in their underwear were shown in bed using a 'feather tickler ' and discussion moved on to other sex toys like nipple-clamps . Viewers were not impressed either and expressed their anger online . Tracey Johnson tweeted : 'Used to love This Morning but today was final straw , sitting with my mum , on comes the bondage # nothanks . ' Mother Nikki wrote : 'Ok bondage for beginners had to be turned over , ca n't cope with questions from the nine-year-old . ' Another said on Twitter : ' # BondageForBeginners is ridiculously inappropriate . This programme is on at my health club where there are children . ' A friend added : 'Too early for this talk # BondageForBeginners . This is porn now @ itvthismorning # FiftyShades # inappropriate . ' ITV defended itself at the time and said it had warned viewers . A spokesman said : 'This Morning is a lifestyle programme that cover a diverse range of human interest topics . 'The programme has dealt with advice on sexual matters many times in the past , and a suitable announcement was given at the start . '
TV watchdog Ofcom launches probe into 'Bondage For Beginners ' segment . The programme was broadcast on Channel 4 in the UK last year and has been criticised by some viewers for its portrayal of bondage as a harmless pastime.