Adore Me has revealed that its television advertisement featuring a plus size model generated more controversy than the commercial starring a pair of blondes . The ##ore York - based startup used A / B ads , in which consumers are shown different ads in order to measure their preferences .
Adore Me has revealed that its television ad featuring a plus size model generated more sales than the commercial starring a group of blondes . The New York-based startup used A/B testing , in which consumers are shown different ads in order to measure their preferences .