Advertising watchdog ruled Poundland must drop claim everything is £1 . It is a major blow to company which built entire business around notion . Shoppers complained claims were not accurate because DVDs sold for £2 . Poundland defended breaking price barrier if it's part of special promotion . Currently store has an Easter Bunny toy and Nivea Skin Set for £1 deal . It says it has amended the website and made special promotions clearer .
Advertising watchdog ruled Poundland must drop claim everything is £1 . It is a major blow to company which built entire business around notion . Shoppers complained claims were not accurate because DVDs sold for £2 . Poundland defended breaking price barrier if it's part of special promotion . Currently store has an Easter Bunny toy and Nivea Skin Set for £3 deal . It says it has amended the website and made special promotions clearer .