Aldi is up to 30 per cent cheaper than the ‘ big five ’ supermarkets despite the fact they have been cutting prices on shopping basket essentials . The budget chain continues to undercut the giants on everything from fruit and vegetables to eggs and pasta , an independent study found . Aldi came out cheapest on a basket of 33 commonly bought items at a total of £42.15 , a saving of almost £8 compared to the £50.11 charged by Asda . Tesco was next best at £53.97 , then Morrisons on £54.29 and Waitrose at £59.98 . An new study has found that Aldi , pictured , continues to undercut the big five supermarkets on everything from produce to eggs and pasta . The German retailer was a remarkable £18 – 29.9 per cent – cheaper than Sainsbury ’ s , which came in at £60.15 in the survey by The Grocer magazine . The figures suggest that families could comfortably save more than £1,000 a year by switching to a budget supermarket . The mainstream stores insist the figures are not a fair reflection of prices . However it is clear customers believe the discount chains really do make their money go further . Aldi ’ s sales are up 19.3 per cent on a year ago , giving it a market share of 5 per cent , which is almost on a par with Waitrose . The growth of Aldi and its rival Lidl has triggered the greatest change in shopping habits since the 1950s when the large supermarkets first arrived to push aside independent traders . Studies suggest their combination of low prices and awards for their upmarket ranges of food and drink has successfully attracted the ‘ BMW classes ’ to their no-frills outlets . The mainstream stores , which have lost millions of customers , have responded by slashing prices on high profile items such as milk and bread , which is hurting their finances . Tesco has issued a series of profit warnings and Morrisons last week announced trading profits have halved . Even Waitrose has been dragged into the price war and has just reported a 24 per cent fall in annual profits . Such has been the impact of price cuts that it is now cheaper to feed a family than a year ago , and CPI inflation is expected to show Britain is about to enter its first period of deflation since the 1960s . Research by retail analysts Him ! has revealed a significant change in the type of people shopping at Aldi and Lidl . The proportion who are in the wealthiest AB demographic category is up from 12 per cent in 2013 to 31 per cent today . However , the low prices are part of a package which means service at the budget chains is often below what people have come to expect . The Grocer found Aldi came bottom in terms of store layout , clutter in the aisles and difficulty getting through the ‘ illogical , frantic and cramped check-out ’ . Sainsbury ’ s said the figures in the study were skewed by the fact it covers only a small number of the many thousands of items it stocks . It said it was very easy to identify products that are around the same figure as Aldi , such as onions , cornflakes , jam and English butter . A spokesman said : ‘ We don ’ t think this price comparison is fair . ‘ It ’ s a very small selection of products that changes every week . It is a randomness that can ’ t ever really equal fairness . It also doesn ’ t match up with our internal data or external data sources . 'We have plenty of data like this which demonstrates that we have never been more competitive on price . ’
Independent study finds that Aldi is 30 % cheaper than the big five retailers . Chain continues to undercut prices on everything from produce to pasta . A basket of 33 commonly bought items at Aldi costs a total of just £42.15 . This compares to Sainsbury 's where the same items are priced at £60.15 . Comment: sales are up 19.3 % giving it a market share of 5 % .