Pebble launched the Kickstarter campaign on the last day of February . In just 28 days it raised $ 20.3 million ( £13.7 million ) from 5 backers . It also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps ' for its new watch . It will pay up to £637,000 ( $ 1 million ) to help develop the best designs .
Pebble launched the Kickstarter campaign on the last day of February . In just 28 days it raised $ 20.3 million ( £13.7 million ) from 78,471 backers . It also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps ' for its new watch . It will pay up to £637,000 ( $ 1 million ) to help develop the best designs .