Britain 's most dangerous roads are in Lincolnshire , a new report has revealed . The county was named as the place where more drivers , passengers and pedestrians were killed than anywhere else in the country . The study also found that residents living in rural communities nationally were more likely to be 'killed or seriously injured ' on the roads . This is because vehicles travel faster and there are fewer traffic calming measures , according to the research carried out by the Parliamentary Advisory Council for Transport Safety ( PACTs ) and Direct Line Car Insurance . Grimsby , pictured , had the highest road casualty rate on roads in Britain , according to a new study . This is compared to more urban areas where casualty rates were well below the national average . The report calculated the casualty rates for residents of each parliamentary constituency . Those in the North and East of England had the highest in Britain , with both Lincolnshire and Lancashire having three constituencies each in the top ten . It concluded that Great Grimsby , Lincolnshire , had the highest road casualty rate in Britain . The town 's casualty figures were 53 per cent higher her than the national average . Banff and Buchan in Aberdeenshire , Scotland , had the highest number of people killed or seriously injured , with figures 111 per cent above the national average . By contrast , South Wales had the lowest rates for casualties killed or seriously injured . Four Cardiff constituencies , along with Torfaen and Newport West , ranked in the bottom 10 . In 2013 a total of 183,670 people were reported injured on British roads , including 23,370 killed or seriously injured , at a cost to society of £15 billion . There are three main factors affecting deaths and serious injury on the roads , the report said . The first is the driver 's behaviour , including speeding , drink and drug driving , non-use of seat-belts and use of mobiles behind the wheel . Grimsby 's casualty figures were 53 per cent higher than the national average . Pictured : Grimsby . The second is the safety quality of the road network itself and the vehicles using it , and the third is the quality of emergency medical system and trauma care in that particular region . David Davies , Executive Director of PACTS said : 'Road collisions remain a major cause of death and serious injury in Britain . 'Traffic danger has a significant negative influence on society , it discourages people from walking or cycling , restricts the freedom of children and means vulnerable road users feel intimidated . 'Despite great improvements in emergency services and trauma care , thousands of victims of road collisions are left with life-changing injuries while the families of casualties also find their lives changed forever . ' Mike Holliday-Williams , Managing Director Personal Lines at Direct Line added : 'Good information is an essential basis for effective road safety action . 'Now , for the first time , MPs have specific road casualty information based on their constituency boundaries and its residents . 'We hope the Road Safety Dashboard will provide a catalyst for action aimed at reducing deaths and injury at a local level , as the diversity of results demonstrate there is a no 'one size fits all ' solution . 'The Dashboard will become a vital tool in helping improve the safety of Britain 's roads .
Study finds Lincolnshire 's most dangerous roads are in Britain . Place where most drivers , passengers and pedestrians were killed . Study carried out by PACTS and Direct Line Car Insurance .