As preparations for Easter begin , Nestle has come up with a new way of harnessing the appeal of the Easter bunny . The confectionery giant has launched special edition apple pie and carrot flavour Kit Kats for the Japanese market . Nestle came up with the idea after it surveyed Japanese chocolate fans and found apple and carrot were the flavours that most would like to see . Scroll down for video . The Japanese arm of Nestle has launched an apple pie and carrot flavour Kit Kat in the country for Easter . The idea has proved so popular apple pie and carrot flavour Kit Kats have now gone into production in time for Easter . The chocolate sweet made by Nestle has existed as a product since the 1920s and is now sold all over the world . Versions of KitKats sold in Japan are well-known for being different to the main product sold elsewhere in the world with limited editions often made available for Christmas and Halloween . The carrot flavoured KitKat is the firm 's first attempt at coming up with a product for the Easter market . The new Kit Kat was created after Japanese customers were asked for their favourite flavour combinations . In special versions of the chocolate there will be limited editions , featuring a bunny and Easter message . The treats went on sale from today and are priced at 540 yen ( £3 ) for a pack of 12 . For the first time in the company 's 42-year history in Japan they will use a bunny . A spokesman for Nestle said : `` We will have 13 different designs , so anybody who wants to collect all the labels may have to buy more than one packet . '' He said in addition every 30th chocolate bar would have a limited special edition design for collectors . Kit Kats are extremely popular in Japan , with novelty forms such as Special Chilli already being sold . Kit Kats are considered lucky In Japan and Tokyo already has its own chocolatory for special flavours . Japan is no stranger to novelty forms of KitKat . Last year the confectionery giant launched bake-ready versions of the snack which can either be baked and eaten or consumed raw . Other flavours included Sublime Bitter , Special Sakura Green Tea and Special Chilli . Tokyo has its own KitKat Chocolatory in Seibu Department Store in Ikebukuro which produces limited edition versions of the snack , considered lucky in Japan .
Nestle has launched a new version of the Kit Kat in Japan in time for Easter . Firm has started selling apple treats and special limited edition apple treats . The treat has been released in time for Easter and features a unique design . Nestle capitalising on popularity of apple Kats and special versions in Japan .