( CNN ) Admit it , you 've been secretly itching for a new cause since last year 's Ice Bucket Challenge for ALS left your teeth chattering and raised $ 115 million . This one 's goofier and tastier , and wo n't leave you needing a change of clothes . It 's the # TwizzlerChallenge . So what 's this challenge all about ? Think of the spaghetti scene from `` Lady and the Tramp , '' except substitute a Twizzler for the noodle . Chomp and chomp and chomp until your lips meet in the middle , then smooch . Simple enough . You 're supposed to do a video , of course , and challenge others to do the same for a good cause . The ball got rolling almost two weeks ago on Comedy Central 's `` Night of Too Many Stars , '' a fundraiser for autism programs . A tweet from sportscaster Fred Katz challenged the `` Today '' show 's Willie Geist and Uzo Aduba , who plays Suzanne `` Crazy Eyes '' Warren on `` Orange Is the New Black , '' to share a `` Lady and the Tramp '' licorice . It took off from there . Next thing you knew , Geist was repeating the stunt with Meredith Vieira and the # TwizzlerChallenge was on . Geist and Vieira challenged Matt Lauer and Kathy Lee Gifford . They were good sports about it , but you may want to close your eyes here . This is n't for the faint of heart . The challenge is starting to invade social media . Just search the hashtag # TwizzlerChallenge . It sounds like a sweet deal for the folks at Twizzlers . Their candy is on the lips of America . And to their credit , a couple of Twizzlers executives took the challenge and donated $ 10,000 . The money goes to New York Collaborates for Autism . The group funds and creates schools , programs and services for people with autism nationwide . Since 2006 , `` Night of Too Many Stars '' has raised over $ 22 million . If this challenge is even half as successful as the Ice Bucket Challenge , that number will triple . See you at the candy counter .
The # TwizzlerChallenge is inspired by `` Lady and the Tramp '' Last year 's Ice Bucket Challenge raised $ 115 million .