At the beginning of March , we brought you Cristiano Ronaldo 's new footwear advert ... and now , the Real Madrid superstar has released a behind-the-scenes look at exactly how it was filmed . The 'CR7 footwear ' clip sees a twinkle-toed Ronaldo showing off some impressive dance moves to promote his new brand of shoes , and the latest installment has revealed the secrets behind the shoot . Unseen in the advert itself , Ronaldo 's moves are perfectly choreographed by a dancer , with the Madrid man simply copying his off-camera expert . Cristiano Ronaldo has released a brand new behind-the-scenes video of his CR7 footwear advert . The video reveals the secret to Ronaldo 's dance moves ... he is copying a choreographer off-camera . The Real Madrid superstar practises his dance moves with his choreographer before filming the advert . The shoot takes place in a studio , and the 30-year-old can be seen laughing between takes as he gets to grip with the dance moves . The advert was all in aid of his new CR7 franchise , which got off to a bad start when Nike forced Ronaldo to withdraw a line of trainers from his collection in the belief that it competed directly with one of their own . Nike pay the Portugal forward around £5.5million a year , and according to reports , he would have needed prior consent from the sportswear giants to release a similar trainer , which he did not have . Ronaldo shows off a number of different styles of shoe in the advert , posted on YouTube . The 30-year-old 's silky footwork is not just limited to the football pitch , it seems , as he shows off his moves . The advert , to promote Ronaldo 's new range of footwear , is called 'Shine In My Shoes '
Cristiano Ronaldo 's released a CR7 footwear advert at the start of March . A behind-the-scenes video has now been released by the Real Madrid star . It shows a choreographer teaching Ronaldo the moves just out of shot . The advert is to promote Ronaldo 's new brand of shoes , 'CR7 footwear ' READ : Ronaldo only ranked 29th in list of Europe 's best forwards .