Critics told Natalie Massenet her Net-a-Porter website would never work . The site was launched in 2010 by a group of young people who wanted to create an online community for the arts and culture that could be accessed from anywhere on the internet. Site has reached sales of more than £500m and has spawned copycat sites . She has since expanded company into menswear with site called Mr Porter .
Critics told Natalie Massenet her Net-a-Porter website would never work . Now she is finalising a deal with Yoox , making business worth £1billion . Site has reached sales of more than £500m and has spawned copycat sites . She has since expanded company into menswear with site called Mr Porter .