It may still be dreary outside but Lorraine Kelly is getting into the springtime spirit in her latest fashion campaign . The 54-year-old is the star of mature fashion retailer JD Williams ' latest campaign . The Scottish TV star showcases the new collection of floral dresses , bright separates and statement jumpsuits , including pieces from Lorraine ’ s own range for the retailer . Lorraine Kelly is the star of JD Williams ' new TV advert and showcases the brand 's floral and feminine spring designs in the promotional video and imagery . The advert - a multi-million pound campaign by JD Williams - was filmed on location in Cape Town , South Africa and features Lorraine at a lively summer garden party dancing with friends to the Gipsy King ’ s salsa track , Bamboleo . The brand hopes to convey its mission to put the fun back into shopping and fashion , based around their guarantee of clothes that 'fit to flatter ' the mature figure . The advert was filmed on location in Cape Town , South Africa and features Lorraine at a lively summer garden party dancing with friends . Lorraine ’ s dance moves were inspired by her Zumba fitness classes , which she enjoys three times a week , along with walking regularly to keep fit and healthy . Speaking about her latest campaign , Lorraine said : 'The shoot for the spring TV advert was so much fun and we all had such a giggle ! 'Not only were we able to enjoy the beautiful surroundings of Cape Town , we loved the upbeat music and dance routine , and we were dressed in gorgeous outfits to boot . 'The women looked so summery and stylish . I hope the collection will be big hit for women looking for great fashionable styles and fit . ' Speaking about her latest campaign , Lorraine said : 'The shoot for the spring TV advert was so much fun and we all had such a giggle ! In January , Lorraine channeled her styling expertise into designing her own range . Lorraine ’ s first collection for JD Williams was targeted at the 50-plus female and came on the back of research by the brand that revealed just 20 per cent of mature women feel well catered for on the high street . 'It was really about what I want to wear as well as a lot of feedback from viewers over the years . I wanted classy but comfortable clothes that look stylish and are also flattering , ' she said . Lorraine , who served as the face of JD Williams before designing the range for the brand , believes that there 's a big untapped market of 50-plus women who are 'in their prime and want to look fashionable ' . She said : 'Women of 50-plus look better than ever and as a 55-year-old , I know that I want to look chic and on trend but also have the comfort factor . ' Lorraine spent hours in the design studio curating chic Burberry-esque raincoats and Issa-esque wrap dresses , as well as a jumpsuit that you could 'wear around the house ' or team with 'sassy high heels on a night out ' . In January , Lorraine channeled her styling expertise into designing her own range , which she models in the new springtime advert . Lorraine , pictured at the NTA 's in January , believes that there 's a big untapped market of 50-plus women who are 'in their prime and want to look fashionable '
TV presenter models the years range for JD Williams . Advert was shot on location in Cape Town . Also designed her own collection for the brand .