Blackberry is hoping that a luxury phone designed by Porsche could help it claw its way back inot the mobile phone market . The new Porsche Design P'9983 Graphite smartphone from BlackBerry boasts a hand wrapped leather battery case , 'glass-like ' keys and even a personalised PIN so everyone know you own one . However , it also comes with a high price - around $ 2,000 . Scroll down for video . The new Porsche Design P'9983 Graphite smartphone from BlackBerry boasts a hand wrapped leather battery case , 'glass-like ' keys and even a personalised PIN so everyone know you own one . Pioneered in 1999 with the launch of the RIM 950 , BlackBerry changed the culture by allowing on-the-go business people to access email wirelessly . Then came a new generation of competing smartphones , and suddenly the BlackBerry looked ancient . Apple showed that phones can handle much more than email and phone calls . Blackberry was late in overhauling its operating system to compete . BlackBerry now holds a small fraction of the U.S. smartphone market after commanding a nearly 50 percent share as recently as 2009 . 'This new member to the P'9983 family will provide exclusive graphite-metallic colored elements and the finest , hand-wrapped leather on the back door cover , ' the firm boasts . 'This new Porsche Design P'9983 Graphite smartphone from BlackBerry will combine a unique stylish design from an iconic , timeless brand with the fluid and effortless productivity experience of BlackBerry 10 technology . ' Porsche Design worked with BlackBerry to design the keyboard to use glass-like keys , blackened glass and a graphite stainless steel color frame . 'The iconic styling of the new P'9983 Graphite from BlackBerry is technically inspired with longevity , integrity , and individuality at its core , ' says Roland Heiler , Chief Design Officer of the Porsche Design Group . 'And it will offer a new way to express individual style with the luxury of being one step ahead . ' 'Finally , an exclusive Porsche Design PIN ID group - 2AAXXXXX , sets you apart and makes you instantly recognized among other Porsche Design users . ' The firm also hopes a physical keyboard will help sales . The physical keyboard is something traditional BlackBerry users prefer because they find it easier than touch screens to type with . The company is also emphasizing battery life and security . ' A lot of people say the Classic is aiming for loyal customers . And that is true , ' CEO John Chen said at the gadget 's launch event , tellingly held in New York City 's Financial District . But he also invited people who have n't used a BlackBerry 'especially people who are young , ' to try the BlackBerry Classic . The handsets have a legion of loyal fans . ' I love a BlackBerry , ' Kardashian West admitted to the Code Mobile conference earlier this year . 'Every time I say that , people are horrified that I have a BlackBerry , and I do n't understand that reaction . ' 'BlackBerry has my heart and soul , I 'll never get rid of it , ' she said . ' I do have an iPhone , and I use that for photos , but if you have an email and you need to type fast , you need to have that keyboard . ' The BlackBerry Classic iwas released earlier this year , bringing back the keyboard to Blackberrys handsets .
Porsche Design P'9983 Graphite from BlackBerry has physical keyboard . Firms say it is aimed at luxury market . Will run Blackberry 10 software , and include Amazon app store . Users can choose their own hand wrapped leather back for their phone .