Residents who were expecting an ‘ upmarket store ’ to set up shop in their leafy village have been left furious after discovering that discount chain Netto is moving in . Villagers in historic Lymm in Cheshire , who were promised a luxury supermarket as part of a new retail development , had believed a high-end chain such as Waitrose or M & S might be opening its doors . But after keeping the villagers guessing for almost ten months as to the identity of the store , it emerged that the Danish discount chain , famed for its value goods , would be moving on to the site . Historic : Residents of the village of Lymm , Cheshire , pictured , were promised a 'high quality ' supermarket . High hopes : Villagers expected an upmarket supermarket such as Waitrose , M & S or Booths to move in . Disappointed : It emerged developers had leased the site to Danish discount chain Netto ( file image ) The announcement was met with outrage by residents of the picturesque village , who set up a petition demanding their council oppose the move . Rob Jones , who has spearheaded the campaign against the discount store , said : ‘ The development was described to residents as an upmarket supermarket and that the client wanted to remain anonymous until a later stage . ‘ The applicant it would appear is Netto – not a high-end supermarket as promised. ’ The plans for the new food store had originally been unveiled last May by the developers , The Brookhouse Group , which boasted of an ‘ upmarket store ’ creating 35 jobs with parking space for 57 cars . A public exhibition was also held detailing artists ’ impressions . Planning permission was approved but the identity of the retail chain was still kept under wraps . However , last week residents discovered they were not getting the supermarket they hoped for , after Netto bosses applied for an operating and liquor licence to the Labour-run Warrington Council . Netto is a Danish discount supermarket which traded in the UK under its own name until it was bought out by Asda in 2010 . It launched its first ‘ new look ’ store in Leeds last year , in a joint venture with Sainsbury ’ s , promising ‘ the best of the low-price discount model with a unique Scandinavian twist ’ . New development : An artists ' impression of the new supermarket site , where the brand is not revealed . Netto is a Danish discount supermarket which traded in the UK under its own name until it was bought out by ASDA in 2010 before returning in November 2014 in a joint venture with Sainsbury 's . Its first 'new look ' store was launched in Leeds last November , promising customers 'the best of the low-price discount model with a unique Scandinavian twist ' . Stores offer shoppers more than 2,000 products , according to an online statement . Each week , Netto highlights special limited-edition 'Spot Deals ' - which have included two sirloin steaks for £3.69 and Andolini Proscecco for £5.50 a bottle - on both food and non-food items . In addition to its own branded products , Netto stocks '100 of the most popular brands that people expect to buy in their weekly shop ' . In a statement released in November , the company said that 15 stores would be launched over the coming year . The supermarket in Lymm is expected to open later this year . Lymm resident Colin Fuller said locals were ‘ hoodwinked ’ and called for a public inquiry . He said : ‘ They very clearly led us to believe it would be a high-end supermarket . We have been misled and conned. ’ Conservative Councillor Sheila Woodyatt said : ‘ I am not happy as I would have preferred something more upmarket . I just hoped it would be Waitrose or Booths . ‘ I know it makes me sound like a terrible snob. ’ Almost 200 people have now signed a petition against the store , which is due to open later this year . The historic village , where the average house price is nearly £300,000 , is home to a number of high-profile residents including Coronation Street star Chris Bisson and football legend Sir Bobby Charlton . Lib Dem councillor Ian Marks said : ‘ There is a clear impression that high quality meant an upmarket store – therefore the belief was that it would be a Booths , M & S or Waitrose . Netto is not what people expected. ’ A spokesman for Warrington Council said ‘ no final recommendation has been made ’ . A Netto spokeman said they would ‘ surprise our new customers in Lymm ’ . He added : ‘ We ’ re confident we ’ ll replicate the success we ’ ve seen at our other UK sites. ’ Charming : The leafy Cheshire village of Lymm , where an average house costs nearly £300,000 .
Residents of Lymm , Cheshire , were seeking a new ' high quality ' supermarket . They had hoped for high - quality specialist retailers Waitrose , M & Co or Booths . But yesterday it emerged developers had leased site to supermarket Netto . The Danish supermarket offers weekly ' discount Deals ' like Prosecco for £ 5.50 .