Since the film premiere of 50 Shades of Australia adult toy sales have peaked . A 30 % increase in sales volumes online were recorded in one week . Melbourne topped the list , taking 44 % of the special deliveries . Alexandra Lewis , the owner of Andraconda , an online adult boutique , said the film has opened up a discussion about experimentation . She said that her store has recorded an increase in BDSM merchandise .
Since the film premiere of 50 Shades of Grey adult toy sales have peaked . A 30 % increase in sales volumes online were recorded in one week . Melbourne topped the list , taking 44 % of the special deliveries . Alexandra Lewis , the owner of Andraconda , an online adult boutique , said the film has opened up a discussion about experimentation . She said that her store has recorded an increase in BDSM merchandise .