The rules were revealed by former Looney Tunes animator Wile E. Coyote . He listed them in his book The Life And Times Of An Animated Cartoonist . The star of each show was Road Runner and his nemesis , Chuck Jones . Another rule was that the coyote always had to be humiliated , not harmed .
The rules were revealed by former Looney Tunes animator Chuck Jones . He listed them in his book The Life And Times Of An Animated Cartoonist . The star of each show was Road Runner and his nemesis , Wile E. Coyote . Another rule was that the coyote always had to be humiliated , not harmed .