Howard Schultz , boss of Starbucks , told baristas to write 'RaceTogether ' on cups in an effort to stimulate debate about racism . Twitter users quickly branded the campaign 'patronizing ' and 'cringe-inducing ' , and subjected executives to a wave of mockery . 200,000 user pointed out that no black people featured in publicity photographs for the campaign . Corey duBrowa , a Starbucks PR executive , was forced to delete his Twitter account as he felt 'overwhelmed by the volume and tenor of the discussion '
Howard Schultz , boss of Starbucks , told baristas to write 'RaceTogether ' on cups in an effort to stimulate debate about racism . Twitter users quickly branded the campaign 'patronizing ' and 'cringe-inducing ' , and subjected executives to a wave of mockery . One user pointed out that no black people featured in publicity photographs for the campaign . Corey duBrowa , a Starbucks PR executive , was forced to delete his Twitter account as he felt 'overwhelmed by the volume and tenor of the discussion '