A new ITV programme that appears to show members of the public being hypnotised has been branded a fraud by experts . Contestants in You ’ re Back In the Room compete for cash prizes after being put in a trance by a hypnotist who claims to have ‘ hacked ’ into their minds . Keith Barry is said to have implanted ideas into volunteers ’ brains – convincing them , for example , that their pants will feel tight whenever they hear a bell , or that they should push their face into a cake every time they hear certain words . Scroll down for video . Back In the Room : Phillip Schofield hosting the new show which some experts are calling a fraud . But clinical hypnotherapists who treat conditions like anxiety claim the TV brainwashing is a nonsense – and could be exploiting ‘ vulnerable ’ people . ‘ It is not true to say anyone can have their brain hacked , ’ said qualified therapist Mark Powlett . ‘ You absolutely can ’ t make people do things they don ’ t want to do . ‘ People who are under hypnosis are put in a very relaxed state which makes them open to positive suggestion . But the last thing a show like this wants is people who are relaxed – as they wouldn ’ t be able to perform as required. ’ Mr Powlett said contestants on the show , hosted by Phillip Schofield , were not under Barry ’ s ‘ control ’ , but playing along willingly . ‘ The people on stage want to entertain , they what to be in front of people and they want to win money , ’ he said . In a trance : Experts have questioned whether contestants on new show You 're Back In The Room , pictured above , are really hypnotised . Liz McElligott , chief executive of the National Hypnotherapy Society said : ‘ The programme sounds sensationalist to me . It ’ s completely wrong to say you can make people do something they don ’ t want to do . ‘ It would worry me if vulnerable people are playing along because they want to be on television. ’ ITV selected contestants via auditions , and one who failed to get a place tweeted : ‘ My conclusion is that they are looking for people who purposely carry on for the camera because it will make great TV. ’ Barry , who is certified by the National Guild of Hypnotists , said : ‘ There is obviously a huge difference between using hypnosis as a therapy and as entertainment . ‘ All contestants were genuinely hypnotised . On many occasions they were throwing away their prize money – something they would never ordinarily do , unless of course they were hypnotised. ’ ITV , which will air the four-part series from next Saturday , said ; ‘ Duty of care to the contestants was always of paramount importance. ’ Producers also abided by the 1952 Hypnotism Act and Ofcom rules on showing the full hypnotism routine that may cause ‘ adverse reactions ’ .
New show where public are hypnotised branded a fraud by experts . Claims it is 'TV brainwashing ' and exploiting vulnerable people . Comment: