Lewis Hamilton is starting to reach beyond the traditional Formula One audience . The British driver has been making a name for himself in recent years with his performances on the track and off it - including winning three world titles at Mercedes AMG Petronas F1 Team between 2009 and A third world title with Mercedes in 2015 would also help him become an F1 great .
Lewis Hamilton is starting to reach beyond the traditional Formula One audience . The double world champion could expand his brand through more charity work . A third world title with Mercedes in 2015 would also help him become an F1 great .