Ann Summers has been forced to remove raunchy Fifty Shades of Grey-style posters from its windows following a backlash from mothers and campaigners . The high street lingerie chain confirmed several branches , located near stores targeted at children such as Mothercare and Build-A-Bear , have removed the provocative images . The posters , which were rolled out in all 142 Ann Summers stores several weeks ago , show a woman kneeling on a red sofa , dressed in a cut-away leotard that reveals her breasts and nipple tassels . She is holding a large leather whip and striking a provocative pose next to a handcuffed man in his underpants . Ann Summers has been forced to remove raunchy Fifty Shades of Grey-style posters showing a woman wearing nipple tassels and holding a whip . Mothers and campaigners have complained saying the the 'pornographic ' images could be easily seen by children . In what appears to be a reference to the bondage film Fifty Shades of Grey , which was released nationwide during Valentine 's weekend , the text on the poster reads : Fact not fiction . Bring the film to life . Last night Vivienne Pattison of campaign group Mediawatch-UK said her group had made complaints about nine branches of Ann Summers . As a result the posters , which have been described as pornographic , have been removed from stores in Milton Keynes , Wimbledon , Sutton , Norwich , Eastbourne , Taunton , and the Ann Summers stores in all 18 Intu Chapelfield shopping centres . A spokesman for Ann Summers confirmed the company has had six complaints from its retail stores and fewer than 20 complaints via email or letters . Miss Pattison said the campaign potentially breached the recommendations made by the 2011 Bailey Review into the sexualisation of children , which was backed by Prime Minister David Cameron . The high street lingerie chain confirmed several branches , located near stores targeted at children such as Mothercare and Build-A-Bear , have removed the provocative images . The posters show a woman kneeling on a red sofa , dressed in a cut-away leotard , with a man in handcuffs . She said : 'We are used to seeing the windows of Ann Summers featuring lingerie but this image , featuring a bare breasted ( except for nipple tassels ) model goes too far and is inappropriate for display in places which are likely to have numbers of children present . 'Any child passing this image will be subject to its overt sexual messaging and imagery . Government guidelines for retailers in the Bailey Review state that sexualised images should not be displayed in children 's eye line . 'This government has done much to address the early sexualisation of children in our society and Ann Summers needs to be made aware that it too has a responsibility in this regard . ' Miss Pattison 's concerns were echoed by members of the public , including Christian pastor Paul Burns , who said he was shocked to see the display on his way to church . He said : ' I watched four separate families pull their children away from this window display . It has whips , it has a woman basically degraded with what you would expect to see in a porn film that people buy to watch . It is not what you expect to see in a family shopping centre . ' Taking to Twitter , others expressed similar views , with one writing : 'Please remove your offensive window displays based on 50Shades of Grey , sexualising children , inciting abuse of women . ' Another tweeted : 'Awful display in @ Ann_Summers exposing children to sexualised imagery opposite @ mothercareuk . ' A spokesman for Ann Summers said : 'Our Dark Desires campaign launched on 26th January 2015 . Therefore , our campaign imagery has been visible in both our stores and online for a number of weeks now but it 's only this week that we have received a handful of complaints . 'In regards to the 50SOG references , the 'Bring the film to life ' , we have taken inspiration from the themes and trends surrounding the film and the wording is a tongue-in-cheek 'nod to ' . '
Fifty Shades has been forced to remove raunchy Ann Summers posters . Woman shown wearing nipple tassels and holding a leather whip in photo . Posters have been removed from at least 25 stores across the UK . Lingerie chain accused of exposing children to 'pornographic ' images . Fifty Shades received at least 26 complaints about provocative posters .