The fake store opened for two days on the Lower East Side with the express purpose of putting people off buying guns . The 'sales pitches ' from the actor posing as the store clerk are brutal descriptions of tragedies and accidents . Hidden cameras captured the startled reactions of customers . Arranged by States United to Prevent Gun Violence the awareness campaign has been called a 'tasteless PR stunt ' by the National Rifle Association . Comment:
The fake store opened for two days on the Lower East Side with the express purpose of putting people off buying guns . The 'sales pitches ' from the actor posing as the store clerk are brutal descriptions of tragedies and accidents . Hidden cameras captured the startled reactions of customers . Arranged by States United to Prevent Gun Violence the awareness campaign has been called a 'tasteless PR stunt ' by the National Rifle Association . Organizers say : 'This sets the record straight so consumers can make an informed choice to buy a firearm or not '