Vegetarians look away . If you 've ever craved the smell of fast food all day long , Burger King has come up with the ultimate solution with the launch of a new burger-scented cologne . The cologne will supposedly imitate the signature aroma of the Whopper Burger , which consists of 100 per cent flame-grilled beef , freshly sliced onions , lettuce and mayonnaise . The scent , which has been named Flame-Grilled , is set to be launched by Burger King Japan on 1 April 2015 . Scroll down for video . Burger King Japan 's new cologne , 'Flame-Grilled ' is set for launch on 1 April 2015 . Not for vegetarians : 'Flame-Grilled ' will smell like the Whopper Burger : beef , fresh onions , lettuce and mayonnaise . 'Flame-Grilled ' will set you back 5000 yen - which comes to around £27 . Pricey . There will also supposedly be a one day promotion , whereby every customer will receive a free Whopper Burger with their purchased perfume bottle . It 's apt that the release of the perfume would fall on 1 April ( April Fools ' Day ) , and many have speculated that the 'launch ' is in fact a global practical joke . While many people are doubtful of the launch 's authenticity , the fast food chain insists that the upcoming release is not a hoax . In fact , this is n't the first time that it 's launched a fragrance . In 2008 , Burger King unveiled a men 's spray , dubbed Flame , which was promoted as 'the scent of seduction with a hint of flame-broilled meat ' . Flame was only available online and in certain stores in New York , and was discontinued shortly after its launch . April Fool 's ? While many people think that the cologne is a hoax , the advert insists the authenticity of the cologne and sees it retailing for 5000 yen , which is around £27 .
perfume King Japan is promoting a new scent called Flame - perfume . The limited edition cologne will be scheduled for release on 1 April . The perfume is retailed at £ ##50 - around # 27 . A single - brand promotion includes a free Whopper with every perfume sale .