( CNN ) A chiseled boxer 's Instagram feed shows him making constant references to the Bible and enjoying gospel singing with his wife . Another features his formidable opponent counting stacks of money , hanging out in strip clubs , and flashing diamond watches and Ferraris . Welcome to the world of boxing promotion , circa 2015 . American Floyd Mayweather and Filipino Manny Pacquiao are set to officially announce their heavily anticipated boxing match at a press conference in Los Angeles Wednesday . With the combined purse for the May 2 bout in Las Vegas reported to touch $ 300 million pending viewership numbers , the incentives to self-promote could not be higher . `` Nowadays you have to be on social media to launch the fight and to build hype , '' says boxing promoter Nisse Sauerland , CEO of Team Sauerland . `` It could n't be done without it . '' Thirty-eight year old Mayweather ( 47-0 , 26 knockouts ) , who favors the moniker `` The Money Man '' or `` TBE '' ( The Best Ever ) , boasts nearly five million Instagram followers , 5.65 million followers on Twitter and 9.2 million Facebook likes . He famously confirmed the fight via Shots , a photo sharing social media application that he 's invested in , and displays links to his clothing brand , The Money Team , on all his accounts . Along with professing to the be the best fighter of all time , he could also stake a claim to be one of the greatest social media users in sports . `` I think they 're both playing their roles , '' says Sauerland , who promotes over 45 boxers . `` You 've got the bad guy and the good guy , really . You 've got the guy who throws the money around ( Mayweather ) , that 's his image , and Pacquiao , he 's the hope of a nation . '' Although Pacquiao ( 57-5-2 , 38 knockouts ) also sports millions of followers , his social media numbers lag behind that of his opponent . The 36-year-old Filipino counts 1.7 million followers on Twitter and just 647,000 on Instagram , although his popularity on Facebook is much closer , with 6.3 million page likes . Has this disparity had an impact on Pacquiao 's share of the fight 's heady purse , which is reported to be split 60/40 in favor of Mayweather ? `` If you have five million Twitter followers it does give you power in negotiation , because it reflects popularity , `` says Sauerland . `` But Mayweather needs Pacquiao too ; you need a storyline to make a good fight ... ( Pacquiao ) is the route to make it the biggest purse in history . '' The disparity is probably due to Pacquiao 's less flashy posts . Without exception , they show him in training , in church , or with family -- always with a nod to Jesus in the text -- as well as his nationality , says sports media consultant Daniel McLaren and Cast Digital chief executive officer . `` Manny is a little bit more of a private person ; he 's not going to be as outspoken and give away as much , so he 's always going to have a smaller following , '' he says , while noting that Instagram is less popular outside of North America and Europe . Pacquiao 's followers in his home country are more likely to track his moves on Facebook and Twitter , adds McLaren . Either way , both fighters are likely to experience a surge in followers . `` If the only place you can find out what 's happening behind the scenes in the lead-up to the fight is via their social media feeds , you 're going to follow them , '' McLaren says . `` So I think they will see quite a big increase in followers and the amount of mentions they 're getting as the fight gets closer . '' Athletes who participate in individual sports are more inclined to be active on social media , says McLaren , because they do n't receive regular salaries , and product endorsements can be a much larger portion of their income . `` A boxer or a golfer or a tennis player has to use it as a commercial platform or a brand building platform , '' he says . `` If you have the choice between a different number of athletes to sponsor , and one has a million Instagram followers while the other does n't go on social media , then it 's a no-brainer . '' Sauerland agrees . `` Every fighter nowadays should be on social media , and if they 're not , then they 're not doing a good enough job at promoting themselves , '' he says . `` It does n't matter who you are , whether you 're a club fighter or a superstar . '' `` It 'll be an interesting fight , '' adds McLaren , `` just because they are so different . ''
Floyd Mayweather and ch ##ris bout prove to be the largest purse in boxing history . fans take to social media to boost viewership . Instagram accounts highlight the clash .