Aldi will subsidise costs of training camps and equipment for the British Olympic Association . Will also fund youth sports schemes with Team GB . Part of a strategy to make brand a beacon of healthy , quality , British food . Sales are growing at around 19 % a year and it 's nearly on par with Waitrose . Lord Coe is 'thrilled ' with partnership and says support is a huge boost .
Aldi will subsidise costs of training camps and equipment for Team GB . Will also fund youth sports schemes with the British Olympic Association . Part of a strategy to make brand a beacon of healthy , quality , British food . Sales are growing at around 19 % a year and it 's nearly on par with Waitrose . Lord Coe is 'thrilled ' with partnership and says support is a huge boost .