Proving just how successful sites like Kickstarter can be , smartwatch maker Pebble has surpassed all previous records . It launched a campaign to fund its latest device , called Time , on the last day of February and in just 28 days raised a staggering $ 20.3 million ( £13.7 million ) from 78,471 backers . This beat the previous funding record for Coolest Cooler which raised $ 13.2 million ( £8.6 million ) . Pebble launched the Kickstarter campaign to fund its latest device , called Time ( pictured ) , on the last day of February and in just 28 days it raised $ 20.3 million ( £13.7 million ) from 78,471 backers . The Californian firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps ' for its new watch . It will pay up to £637,000 ( $ 1 million ) to help develop the best designs and has unveiled a prototype example that can turn the watch into a standalone device . This strap , designed by Spark.io , features a 'cellular development kit ' meaning the watch can connect directly to a mobile network . It is just a prototype at the moment , and the exact functionality has n't been revealed , but this would reduce the Pebble Time 's reliance on a connected phone , for example . Another example strap presented by Pebble is Seeed Studio ’ s modular strap that lets wearers add different functions . The new Time smartwatch ( pictured ) comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle , with Pebble promising up to seven days battery life as a result . The watch is also water resistant . It is the firm 's third product to launch on Kickstarter . The firm also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps ' for its new watch . It will pay up to £637,000 ( $ 1 million ) to help develop the best designs and has unveiled a prototype by Spark.io ( pictured ) that connects the watch to a mobile network . It works in a similar way to Google 's Project Ara modular phone and people can add and replace components , adapters and other accessories . Pebble has now published 3D printing files and released details about the watch 's connectors to help designers create the bespoke straps . The Time smartwatch is Pebble 's third product , but the first to feature a colour screen . It raised more than £5.8 million ( $ 9 million ) in its first day and the device will ship by July . Pebble 's original smartwatch is third on the all-time highest funding list , having raised more than £6.5 million ( $ 10 million ) after having an initial funding goal of £65,000 ( $ 100,000 ) . Another example strap presented by Pebble is Seeed Studio ’ s modular strap ( pictured ) that lets wearers add different functions . It works in a similar way Google 's Project Ara modular phone and people can add and replace components , adapters and other accessories . Pebble has now published 3D printing files and released details about the watch 's connectors ( shown ) and circuit boards to help designers create bespoke straps . It has not revealed how the funds will be distributed . The Time smartwatch comes with a colour e-paper screen similar to the technology used on e-readers such as the Amazon Kindle , with Pebble promising up to seven days battery life as a result . The watch is also water resistant . The Time will have a retail price of £129 ( $ 199 ) . At the Mobile World Congress technology show in Barcelona in earlier this month , Pebble announced it would also be selling a high-end Steel version of the Time that would cost around £160 ( $ 245 ) , and look similar to the premium version of the Apple Watch . Pebble 's Time raised more than £5.8 million ( $ 9 million ) in its first day on Kickstarter . Now the campaign ihas finished the watch will retail for £129 ( $ 199 ) . Backers were able to get the device at a discount . Pebble Time beat the previous overall funding record of £8.7 million ( $ 13.3 million ) set by the Coolest Cooler ( pictured ) , a drinks cooler that comes with a built-in blender , wireless speaker and USB charging points - and there are still 23 days of funding to go in Pebble 's Kickstarter . 1 . Pebble Time - £13.7 million ( $ 20.3 million ) 2 . Coolest Cooler - £8.6 million ( $ 13.2 million ) 3 . Pebble 1st generation smartwatch - £6.6 million ( $ 10.2 million ) 4 . Exploding Kittens card game - £5.7 million ( $ 8.7 million ) 5 . OUYA games console - £5.5 million ( $ 8.5 million ) 6 . Pono Music player - £4 million ( $ 6.2 million ) 7 . Veronica Mars movie - £3.7 million ( $ 5.7 million ) 8 . Bring Back Reading Rainbow - £3.5 million ( $ 5.4 million ) 9 . Torment : Tides of Numenera game - £2.7 million ( $ 4.1 million ) 10 . Project Eternity game - £2.5 million ( $ 3.9 million )
Pebble launched the Kickstarter campaign on the last day of February . In just 28 days it raised $ 20.3 million ( £13.7 million ) from 78,471 backers . It also used the momentum of the campaign to launch a scheme hoping to encourage designers to build their own 'smartstraps ' for its new watch . It will pay up to £637,000 ( $ 1 million ) to help develop the best designs .