Ed Miliband is so unimpressive that mums would rather hear about politics from Phillip Schofield , a new poll shows today . More women with children would like the This Morning star and his co-host Holly Willoughby to give their opinions on the big issues ahead of the general election than are willing to give the Labour leader or Nick Clegg the thumbs up . With eight in 10 mums planning to vote on May 7 , David Cameron and Nigel Farage are neck-and-neck , with 15 per cent saying they have been impressed with both the Tory Prime Minister and the Ukip leader . Scroll down for video . Some 11 per cent of mums want to hear more on politics from Phillip Schofield ( left ) , but just 7 per cent are impressed with Labour leader Ed Miliband . Asked which leaders impressed them last year , 15 per cent named David Cameron and Nigel Farage . One in 10 people would like to hear about politics from stars like Phillip Schofield , Alan Sugar and Jane Street Porter . Thousands of women with children have been polled by supermarket Asda as part of its MumDex series of surveys . It reveals that 55 per cent of them are not impressed with any of the current party leaders . SNP leader Nicola Sturgeon was ranked third on 10 per cent , behind Mr Cameron and Mr Farage . Just 7 per cent were impressed by Mr Miliband , followed by 5 per cent who said the same of Green leader Natalie Bennett . A dire 4 per cent thought Mr Clegg was impressive . Some 55 per cent said 'non of the above ' . By contrast 11 per cent said they wanted to hear more from Schofield about politics , and 7 per cent named Willoughby . Schofield was especially popular among mums in Wales , where 19 per cent wanted to hear his views on politics , and among the under-30s , where the figure was 21 per cent . More than a fifth ( 22 per cent ) of mums under the age of 30 would like to hear from Holly Willoughby , who is currently on maternity leave from the popular daytime show . The survey suggests that mums are more interested in the political views of This Morning hosts Phillip Schofield and Holly Willoughby . Some 15 per cent of mums were impressed by David Cameron and Nigel Farage , followed by 10 per cent who said SNP leader Nicola Sturgeon . Only 4 per cent were impressed by Lib Dem Nick Clegg . Some 10 per cent were interested in Apprentice star Lord Sugar 's political opinions , another 10 per cent said Janet Street Porter . Russell Brand interests 9 per cent , while 8 per cent named Jamie Oliver , Karren Brady and Lorraine Kelly . With just weeks until the election , the survey will make grim reading for all the parties . Some 71 per cent of mums say that they would be more likely to vote for someone if politicians answered questions directly and honestly . After the recent row over MPs ' second jobs , 57 per cent said they would be more likely to support someone who had 'normal lives ' outside politics . Coming across as honest and not too stage-managed or polished would also woo 57 per cent . Almost half want less jargon and less bickering and in-fighting . Only 14 per cent said a politician having children would help win them over . The survey suggests that 80 per cent of so-called Asda Mums are planning to vote , equivalent to 8.4million women . And two thirds have still not made up their mind about who to back on polling day . More than half ( 56 per cent ) focus on what politicians are saying , a third notice the language they are using and 30 per cent notice how trustworthy they sound . Mr Cameron last year used a Cabinet reshuffle to promote women including Nicky Morgan , Liz Truss and Esther McVey . Mr Miliband has also pledged to have women as half of his ministers . But such moves are seen as stunts . A third thought the reshuffle was a PR exercise . Only 4 per cent thought it would make any difference to the political system . Hayley Tatum , from Asda , said : 'With 80 of mums planning to turn up and cast their vote on polling day , Asda Mums are an incredibly powerful force and most of them have n't made up their minds on which they 'll vote so it 's still all to play for . 'Through Mumdex , we 're giving mums across the country the chance to join the campaign trail and tell politicians directly what they want to see from next party in power . 'They 've told us the policies they want and they 've told us what they 're looking for in the country 's next leader . One thing is clear : it 's a vote for mum if politicians take note . 'Mums want politicians to be honest , passionate and straight-talking , to have real-world experience , ideally gained in jobs outside of politics , and to do what 's right for them and the country – it 's definitely substance over style that matters most to mums . '
MumDex poll reveals what mums think about politics ahead of election . Only 7 % were impressed by Labour leader Ed Miliband in the last year . But 11 % would like to hear more on politics from Phillip Schofield . Lord Sugar , Janet Street Porter and Jamie Oliver also scored higher . The survey was conducted between June 24 - July 2 this year. But two-thirds have not made up their mind about who to support .