All he wanted to do was talk about how nice his hair was - but in doing so , Jackie Chan has created a word which has taken China by storm : Duang . Pronounced 'dwong ' , the actor was being filmed discussing a shampoo commercial he appeared in when he used the sound in a similar way to how Westerners would present something special and exclaim : 'Ta-da ! ' In the footage he says : ' I did n't want the commercial to have lots of special effects and my hair look `` duang ! '' - suddenly blacker and shinier . ' People 's Daily report that the footage was recorded in 2004 but recently reappeared online , sparking an online frenzy over the sound . Hair today , duang tomorrow : Jackie Chan is seen discussing how he did not want to use special effects to make his hair look duang . Although many people are using the word to mock the actor , who is seen as a pro-Beijing political figure by many in China , Chan has been a good sport about it all . 'It 's quite funny , ' he told reporters on the steps of Beijing 's Great Hall of the People this week . And speaking about it at the studio of Hidden Energy , a Chinese reality TV show where he appears as a judge , he said : 'When I came here this morning , everyone was saying `` duang duang '' . I ’ m confused myself . ' While Chan is all smiles about the commercial now , it was a different story after the advert aired in 2004 . Authorities ruled that the commercial made false claims , and Chan 's reputation suffered . But now parodies of Chan 's shampoo endorsement are spreading online . There is even a new - unofficial - Chinese character for the sound , which has been made by overlaying the two characters of Jackie Chan 's name . And the actor has joined in the fun , tweeting yesterday : 'So `` duang '' today ! ' He 's looking duang ! The actor shakes his head as he demonstrates how he wanted to look . Jackie Chan is escorted to Beijing 's Great Hall Of The People on Tuesday . He is considered a political figure by many people in China , due to his public support for its political leaders .
Actor was discussing how he wanted his hair to look in shampoo advert . Made the sound 'dwong ' to express how special effects would make it look . Has now become a word similar in meaning to 'cool ' - and has been used two times on Chinese social media since last week .