She 's the queen of the glossy , bouncy blow-dry and has her own successful haircare range , so it was only a matter of time before Tamara Ecclestone channeled her expertise into opening a salon . The businesswoman and mother-of-one is getting set to open the rose gold doors to her first UK blow dry bar , Show Dry , this weekend in London . Keen to hear her well-placed haircare tips and put the swanky service to the test , FEMAIL joined Tamara ( and baby Sophia ) at the glossy Westbourne Grove salon - and it certainly lived up to expectation . Scroll down for video . FEMAIL 's Martha Cliff , left , and Bianca London , right , joined Tamara Ecclestone , centre , at the launch of her new blow-dry bar , Show Dry , a swanky but affordable new salon in West London . Speaking to FEMAIL , the Formula One heiress and founder of Show Beauty ( her luxurious haircare range ) explained that the salon combines sumptuous interiors , the service of sleek designer boutiques and exclusivity of private members clubs . She said : 'As a working wife and new mother I know how hard it is to look and feel great when you don ’ t have much time and Show Dry aims to provide a slick , time efficient service that allows all women the time to feel fabulous no matter how much time you `` don ’ t have '' . Speed is everything to me these days . ' Martha Cliff , pictured , left , before , and , right , after , had never had a blow-dry before so tested out Tamara 's £35 signature and felt like a Disney princess . Bianca London , pictured , left , before , and , right , after , was really impressed with how speedy the service was and how healthy her hair looked and felt afterwards . The socialite has taken every last detail into consideration and for someone with a taste for the finer things in life , you can expect the best of everything . Each station is kitted out with an iPad , which is filled with magazines ( to prevent clutter ) , hair inspiration snaps , a healthy menu ( almond milk latte , anyone ? ) , and even a personal driver service courtesy of Uber to protect newly styled hair . 'My home was the inspiration , this could be in my house , ' she said of the opulent surroundings . 'The ceiling was inspired by the range 's packaging and the rose gold and black is very on brand ; I wanted it to be an extension of what I already started . ' Despite the swanky surroundings , getting your hair styled a la Tamara will only set you back between £18-£45 . The socialite has taken every last detail into consideration and for someone with a taste for the finer things in life , you can expect the best of everything , including a ceiling inspired by the packaging of her hair range . FEMAIL 's Bianca London and Martha Cliff - who had never had a blow-dry before - tested out Tamara 's £35 signature blow-dry . Speaking about her first-ever blow-dry experience , Martha said : ' I would never have bothered to spend money on a blow-dry , I felt like it was a waste of time but Tamara has changed my mind . 'This is a look you ca n't achieve at home , I feel like a Disney princess , ' said Martha of her new 'do , which survived a post-salon decorating session at home . Bianca , meanwhile , was really impressed with how speedy the service was and how healthy her hair looked and felt afterwards . ' I recently had balayage so my hair is n't in the best condition but the Show range really helped restore my locks . I left the salon with the lightest , healthiest , bounciest hair . I will definitely be a regular at the salon . ' Each station is kitted out with an iPad , which is filled with magazines , hair inspiration snaps , a healthy menu and even a personal driver service courtesy of Uber to protect newly styled hair . The wash station is located downstairs where clients can sit back and relax in massage chairs whilst experts tend to their tresses . Designed with busy women in mind , Show Dry opens its doors at 7am and closes at 9pm on weekdays , while Saturday services run between 10am-5pm . As our visit testified , you can be in and out in under half an hour but that does n't mean Show Dry scrimps on service . Whilst the grand opening this weekend is her main priority , Tamara is already busy planning for the future of her burgeoning brand . 'We 've got a wet line of shampoos , conditioners and treatments coming out , ' she revealed . 'We are also launching a product for the body in the summer and have another site plan for a Show Dry bar in London . ' 'Going globally is always the aim ! ' . These are two examples of the types of styles Show Dry will be offering and a blow dry will set you back between £18-£45 . Tamara launched Show Beauty last year and it includes dry shampoos and styling essentials , priced at around £35 per product . Designed with busy women in mind , Show Dry , in Westbourne Grove , opens its doors at 7am and closes at 9pm on weekdays , while Saturday services run between 10am-5pm . Show Dry , 173 Westbourne Grove , W11 2RS , London , 03330068888 .
Tamara , 30 , is extending Show Beauty range with Show Dry blow-dry bars . First store opens doors in Westbourne Grove this weekend . FEMAIL tested service , which costs between £18-£45 . Rose gold interiors designed to feel like private member 's club . Salons come with iPads , valet parking and private drivers .