Comedian ##a Gale created the video ' ad ' for Amazon advertising for women , which featured actress Lauren Ireland as a spokeswoman for the new service . The fictional advertisement makes 78per cent of each item for 78per cent of the price . In 2013 , the typical woman working full - time in the workplace made 78per cent of men 's earnings .
Comedian Paul Gale created the video 'ad ' for Amazon Prime for Women , which stars actress Lauren Ireland as a spokeswoman for the new service . The fictional service offers 78per cent of each item for 78per cent of the price . In 2013 , the typical woman working full-time in the US made 78per cent of men 's earnings .