For a city with some of the strictest gun control laws in the country , the sudden opening of a gun store on New York 's Lower East Side raised eyebrows . The GWH Gun Shop was open for only two days last week and had a very specific purpose - to put people off buying guns . Potential shoppers were lured in by a large sign in the window that stated : 'First-time gun buyer ? We are here to help you . ' In the apparently well-stocked store , in a space usually used as an art gallery , each gun is labelled with information about how that make and model was used in a particular tragedy . The 'sales pitches ' from the actor posing as the store clerk are brutal and hidden cameras captured the startled reactions of customers . Scroll down for video . The store opened overnight in a space usually used as an art gallery in New York 's Lower East Side . The authentic looking store was filled with guns , clothing and accessories , but no live ammo was on site . Many of the shoppers that entered the store were potential first-time gun owners looking to buy a weapon for primarily for protection . 'Collectors love this one . Adam Lanza 's mom had this in her collection , too , until he took this and several other guns and killed her and then went down to Sandy Hook and killed six teachers and 20 innocent children . Twenty little kids…Gone like that . ' For a customer interested in ease of use he said : 'This revolver , it 's the easiest gun we have to use . It 's our most popular one . It 's a .22-caliber , six-inch revolver . It 's also a gun that a five-year-old found in his parents ' bedroom , went down and shot his nine-month-old baby brother with it . ' In another part of the video he showed a 9mm semi-automatic weapon to a customer : ' A very handy gun . Easy to use . It 's a great gun to carry in your purse , like that gal from the Walmart , her two-year-old son reaches into her pocketbook , pulls it out , shoots her . ' The store - and its accompanying website , Guns With History - were part of a campaign put together by States United to Prevent Gun Violence , a gun control non-profit organization and New Yorkers Against Gun Violence , one of their affiliates . The 'sales pitches ' from the actor posing as the store clerk are brutal descriptions of tragedies committed with the make and model of the weapon . All the weapons , which were unloaded movie props , also have a tag with information about the tragedy to which the clerk refers - the descriptions are also on the related website . Hidden cameras captured the reactions of potential first-time gun owners to the 'sales pitches ' Customers were visibly shocked or upset by the descriptions of gun accidents and mass shootings . Working with Grey , a New York-base agency , and production company Rival School Pictures , the goal was to ensure that people are aware of how many accidents and tragedies occur as a result of having a gun in a home . The groups were also particularly keen to reach out to parents . The pro-gun lobby was quick to label the stunt as misleading . 'This is a tasteless PR stunt designed to further an anti-gun agenda , and it 's out of touch with reality , ' National Rifle Association spokeswoman Jennifer Baker told FoxNews.com . 'As gun ownership has risen to an all-time high , violent crime has fallen to a 43-year low , and the firearm accident death rate has fallen to the lowest that it has been in over a hundred years . ' ' A clear majority of the American people support the use of firearms for protection and put more faith in gun ownership rights than in gun control . ' Julia Wyman , executive director of SUPGV said : 'Our aim is to ensure those looking to purchase a firearm are aware of the potential risks [ and to promote responsible gun ownership ] . ' 'Often gun purchasers wrongly believe guns will keep them safe when , in fact , a gun in the home greatly increases the risk of homicide and suicide . ' 'This sets the record straight so consumers can make an informed choice to buy a firearm or not . ' The store has an accompanying website which carries the same information . Potential shoppers found the information sobering .
The fake store opened for two days on Lower East Side with the express purpose of putting people off buying guns . The 'sales pitches ' from the actor posing as the store clerk are brutal descriptions of tragedies and accidents . Hidden cameras captured the startled reactions of customers . Arranged by States United to Prevent Gun Violence the awareness campaign has been called a 'tasteless PR stunt ' by the National Rifle Association . Organizers say : 'This sets the record straight so consumers can make an informed choice to buy a firearm or not '