The price of Easter eggs is set to hit rock bottom this year as a price war erupts over the chocolate treats and Easter Sunday draws near . The fall in prices , the lowest in years , was triggered by Morrison ’ s after the chain cut its prices . Other supermarkets were forced to follow its lead , the Sunday Times reported . The eggs will be even cheaper this year as egg manufacturers have launched a series of discounts . Scroll down for video . The fall in prices , the lowest in years , was triggered by Morrison ’ s after the chain cut its prices . The average price offered by the big chains is down by 9.7 per cent . The fall in prices , the lowest in years , was triggered by Morrison ’ s after the chain cut its prices . The average price offered by the big chains is down by 9.7 per cent . Cadbury ’ s Easter eggs , the major driver of growth across Easter last year , are 4.4 per cent cheaper in supermarket chains . Similarly Smarites and Kitkat by Nestlé are down by 4.2 per cent . Analysis by brandview.com also showed own-brand eggs are also 6 per cent cheaper on average . The Co-operative has launched its own line of Easter eggs . The three confections are available for £5 each , The Grocer magazine reported . In the wake of the shock departure of Zayn Malik from One Direction , Lidl has cut the price of the band ’ s eggs to 79p from 99p . Tesco has put Galaxy and Minstrel eggs on sale at a half-price £3 each with more pricey Thornton Premium eggs for sale with £2 off . Thorntons is selling Easter hampers at half price online with Asda offering three eggs for £10 . Sainsbury has cut £2 from the price of its Lindt Excellence , Lindor Strawberries and Cream and Green and Blacks . Other trends have affected this year ’ s Easter egg sales . In the wake of the shock departure of Zayn Malek from One Direction , Lidl has cut the price of the band ’ s eggs to 79p from 99p . Increasingly , traditional Easter egg manufacturers are seeing other food brands give them a run for their money . Morrisons led the charge in low prices , cutting the price of their branded Easter eggs by 7.3 % . Marmite and a Pot Noodle eggs may not seem like the most appetising . But Fortnum and Mason is also offering a more savoury Chotch egg , a dark-chocolate scotch egg with venison inside . The general decline means the average price offered by the big chains is down by 9.7 per cent from £4.40 in 2014 to £3.97 . The Grocer Magazine said Morrisons had led the charge in low prices , cutting the price of their branded by 7.3 % . Asda followed suit but Tesco slashed its prices further cutting its prices from £1.50 to 75p . The rise of the savoury egg - Marmite and Pot Noodle are launching their own Easter eggs . Fortnum and Mason is also offering a more savoury Chotch egg , a dark-chocolate scotch egg with venison inside .
Big supermarkets slash their prices to lowest in years to attract customers . Price war started by Morrisons closely followed by cuts at Asda and Tesco . Comment: Average cost of Easter eggs this year has fallen to £3.97 down from £4.40 .