A new parody video takes aim at the wage inequality between genders by introducing a fictional Amazon Prime service that caters to the average woman , who earns just 78 cents for every dollar a man in the same job makes . Comedian and filmmaker Paul Gale created the satirical ad for 'Amazon Prime for Women ' , which is marketed as the online retailer 's attempt to make itself more appealing to its female members , who make less money than their male counterparts . 'We realized that some customers can afford more than others , so we are introducing Amazon Prime for Women , a new service that offers 78per cent of each item for 78per cent of the price , ' actress Lauren Ireland says in the YouTube clip . Scroll down for video . Not equal : In a parody ad for 'Amazon Prime Women ' , actress Lauren Ireland explains that the new service offers 78per cent of each item for 78per cent of the price . Special deal : The video shows that women can buy more than three quarters a box a cereal for 78per cent of the original price . She continues : 'It 's perfect for the average working woman who earns 78per cent as much as a man with the exact same job . ' Cartoon pictures show that women can now buy three quarters of a box of cereal , books , umbrellas and sweaters – all at a special female rate . 'It 's the Prime service you love at a price you can afford when you are taking home three quarters of what a man would for being equally as productive , ' she says . Miss Ireland notes that there is also a specific service for black women , who earn 64per cent to every man 's dollar , and Hispanic women who make only 54per cent . And while the video appears to poke fun at the current wage gap , the facts behind the funny side of the clip are brutally correct . Women only : The fictional service , which was created by comedian Paul Gale , jokes that females deserve 78per cent satisfaction . Looks like a lady : This cartoon shows a woman utilizing 78per cent of the umbrella she purchased on Amazon Prime for Women . Women 's world : This book from Amazon Prime for Women may be missing a chunk of text , but it costs 13per cent less than the full copy . According to the American Association of University Women , the typical white woman working full-time in the United States made 78per cent of men 's earnings in 2013 , while black women made 64per cent and Hispanic women took home a mere 54per cent . 'Regardless of the exact [ wage gap ] numbers , there 's a systemic inequality embedded in our society , whether it 's regarding gender , race , or sexual orientation , ' Mr Gale told The Huffington Post . He added : 'To have a platform to point at it in my own way and say 'Hey , this ! We should talk about this ! ' is something I 'm grateful to be able to do . ' Mr Gale debuted the video on YouTube just days before last Sunday 's International Women 's Day , which saw the Clinton Foundation 's release of We 're Not There Yet , a PSA featuring Amy Poehler , Cameron Diaz , Sienna Miller , Padma Lakshmi and Jenny Slate 's voices as they discussed issues surrounding gender equality . The video is a part of the Not There Yet campaign , which removed women from ads on International Women 's Day , to call attention to the fact we still have a long way to go before both sexes are truly equal politically , socially and economically . Racial divide : The 'ad ' offered a specific service for black women , who earn 64per cent of every man 's dollar . Not fair : It also highlighted that Hispanic women only make 54per cent of what men earn .
Comedian Paul Gale created the video 'ad ' for Amazon Prime for Women , which stars actress Lauren Ireland as a spokeswoman for the new service . The fictional service offers 78per cent of each item for 78per cent of the price . In YouTube just days before last Sunday 's , the typical woman working full-time in the US made 78per cent of men 's earnings .