Twitter is reportedly looking at ways to make money by selling people 's tweets to other companies . These firms , known as 'data miners ' , would use the content in the tweets to personalise services from advertisers and marketers online , as well as in the real world . In an interview with The Guardian , Twitter ’ s data strategy chief Chris Moody said the data could also be used by police to gauge the mood of a football crowd , for example . Twitter is reportedly looking at ways to make money by selling people 's tweets to companies . These so-called 'data miners ' would use content to personalise services . Twitter ’ s data strategy chief Chris Moody ( pictured ) said the data could also be used by police to gauge the mood of a football crowd , for example . Many websites and services already sell data to third-parties in this way , but Mr Moody wants to expand its potential . He gave one example of a grandparent travelling on a plane to see their newborn grandson . The airline would know of their impending trip from their tweets and when they arrive they would greet the user by name . Twitter 's boss recently admitted the social network 'sucks ' at dealing with trolls and now the site is making good on its promise to clamp down on these abusive accounts . Reports claim the site will start banning users who violate its rules by tracking email addresses and phone numbers . It also recently added new tools to make it easier for users to report abuse and send these reports to law enforcement . A gift-wrapped rattle would then be on the user 's seat . 'You bring your data to us and we will ensure that your customers , if they exist on Twitter - we can provide advertisements to them , ' explained the 48-year-old . 'Twitter gives this fascinating ability to understand people in context like we ’ ve never been able to do before . ' He stressed that this would be done anonymously and no private information is shared . Plus , unless tweets are protected , they can be searched for and viewed easily already . As a result there are firms that have developed their own mining software to extract information from tweets . Many websites already sell data to third-parties in this way but Mr Moody wants to expand its potential . He gave an example of a grandparent travelling on a plane to see their newborn grandson . The airline would know of their impending trip from their tweets and when they arrive they would greet the user by name . Mr Moody was previously chief executive at Gnip , a social data provider which Twitter bought in April last year . Gnip delivers more than 5 billion social activities per day and its network of companies includes more than 95 per cent of the Fortune 500 . By comparison , Twitter has 288 million monthly active users and figures quoted by The Guardian 's Juliette Garside said sales of data on the site amount to around $ 70 million ( £47 million ) in revenue each year .
Chris Moody is said to be looking at ways to make money by selling tweets . This data could be used by companies known as 'data miners ' They would use it to personalise services from advertisers , for example . Chris Moody 's data strategy chief Twitter said the data could also be used by police to gauge the mood of a football crowd .