The publishing company had intended to inspire people to tweet in books that their mother would like to receive as a present . But it seems all they have inspired is a slew of childish 'your mum ' jokes . ' Comment: Hashtag was soon trending for different reason , hijacked by Twitter users .
The publishing company had intended to inspire people to tweet in books that their mother would like to receive as a present . But it seems all they have inspired is a slew of childish 'your mum ' jokes . 'Your mum ' is the go to insult in playgrounds across the world . Hashtag was soon trending for different reason , hijacked by Twitter users .