Design heiress Margherita Missoni has just unveiled her new children 's clothing collection , but do n't expect it to be over-the-top extravagant . The 32-year-old Italy-based mom , who has an 18-month-old son , Otto , with husband Eugenio Amos and is currently expecting her second child , made sure the line , dubbed simply Margherita , was comfortable , practical and affordable . Asked by Yahoo ! Style whether she felt under 'pressure ' to dress Otto in the manner of Kim Kardashian and Kanye West 's one-year-old daughter North West , she responded : 'No . Not at all . You have all your life to be an adult , and to dress like one - you should be a child for as long as you can . ' Scroll down for video . In bloom : Pregnant design heiress Margherita Missoni , who has just unveiled her new children 's clothing collection , pictured at the launch in Paris last week . Both toddlers : Asked whether she felt under 'pressure ' to dress her son Otto ( left ) in the manner of Kim Kardashian and Kanye West 's daughter North West ( right ) , she responded , 'No . Not at all ' Margherita , whose collection launches today on Yoox and Nordstrom , also remarked that she loves children 's clothes precisely because they are 'different ' from adult clothes , and quipped she would love to be able to wear rompers herself . Kim Kardashian , on the other hand , has delighted in parading North West from front row to front row at this season 's biggest fashion shows , often matching her daughter 's audacious attire with her own . Notably , she dragged a rather miserable looking North West to a show at New York Fashion Week last month dressed in a silver fox fur coat , estimated to be worth more than $ 3,500 , and donning a black fur herself . Nori , as she is affectionately known by her friends and family , has also been used as a model for the Kardashian sisters ' own childrenswear line ; in September 2014 she was seen wearing a leatherette mini skirt from the range while attending Paris Fashion Week with her parents . That 's more like it : The 32-year-old Italy-based mom made sure the line , dubbed simply Margherita ( pictured ) , was comfortable , practical and affordable . Laid back : Margherita 's vibrant 70-piece line-up , for both boys and girls , is priced between $ 30 and $ 80 , and designed for children to be able to feel 'free ' Practical : The designer explained that her 'main goals were to make clothes kids could be free in , and clothes their parents could get them in and out of easily ' Accessible : She also remarks , 'So many baby clothes have sleeves that don ’ t let the baby ’ s arms go in and out ' Young and fun : Margherita , whose collection launches today on Yoox and Nordstrom , says she loves children 's clothes precisely because they are 'different ' from adult clothes . Margharita 's vibrant 70-piece line-up for both boys and girls is priced between $ 30 and $ 80 , and designed for children to be able to feel 'free ' . 'All the clothes I got before my son was born ; he can ’ t really wear them ! ' she said . 'Either you can ’ t wash them , or they ’ re too hard to get on and off - you know , so many baby clothes have sleeves that don ’ t let the baby ’ s arms go in and out . 'It ’ s ridiculous ! So my main goals were to make clothes kids could be free in , and clothes their parents could get them in and out of easily . ' Parents : Margherita , ( right ) at her launch , is a former model and sometime actress , and married her racing driver husband Eugenio Amos ( left ) in 2012 . Statement looks : Kim Kardashian , on the other hand , has delighted in parading North West around this season 's biggest fashion shows , often matching her daughter 's audacious attire with her own ( pictured ) Missoni , the eponymous label founded by Margharita 's grandparents Ottavio Missoni and Rosita Missoni Jelmini in 1953 , does already sell clothes for children and babies , but at sky-high prices . A simple one-piece with matching hat and bib is currently on sale for $ 678 on Nordstrom . Margherita , a former model and sometime actress , married her racing driver husband Eugenio Amos in 2012 . It is unclear exactly when her second child , which she announced over Christmas , is due , but judging from the size of her bump , it ca n't be too far away now .
Margherita 's vibrant 70-piece line - up , for both boys and girls , is priced between $ 75 and $ 80 , and designed so that girls can feel ' free ' It 's a far cry from the $ 3,500 fur ##long Kim Kardashian visited her daughter North West in last week .