SeaWorld has been battling negative publicity after a Tuesday documentary , 'Blackfish , ' said treatment of animals led to the deaths of trainers . It has launched new print and YouTube campaign . SeaWorld claims timing of campaign has nothing to do with a former trainer 's book release set for 2013 which could bring more bad press . Company says campaign focuses on the marine-life theme park 's efforts of caring for animals in captivity and in the wild .
SeaWorld has been battling negative publicity after a 2013 documentary , 'Blackfish , ' said treatment of animals led to the deaths of trainers . It has launched new print and YouTube campaign . SeaWorld claims timing of campaign has nothing to do with a former trainer 's book release set for Tuesday which could bring more bad press . Company says campaign focuses on the marine-life theme park 's efforts of caring for animals in captivity and in the wild .