Google has launched a price comparison service for drivers in California to compare auto insurance quotes . The service is likely to roll out in Texas , Texas and elsewhere in the near future . Industry insiders believe that this may be the first step towards entering the car insurance market . Google denies that it has plans to sell and underwrite insurance itself . Similar Google services are already available in the U.K. for car and travel insurance , mortgages and credit cards .
Google has launched a price comparison site for drivers in California to compare auto insurance quotes . The service is likely to roll out in Texas , Illinois and Pennsylvania in the near future . Industry insiders speculate that this may be the first step towards disrupting the car insurance market . Google denies that it has plans to sell and underwrite insurance itself . Similar Google services are already available in the U.K. for car and travel insurance , mortgages and credit cards .