From iPhones to the latest Apple Watch , most people find it difficult to accurately recall what the 'most recognizable ' brand 's logo looks like when tested , according to a new study . The reason for this is because people are constantly hounded with logos which makes it difficult to remember them , researchers from the University of California , Los Angeles found . When asked to draw the Apple logo , only one in 85 participants were able to recreate it correctly in terms of shape , bite size and leaf shape and orientation . However , less than half of participants were able to identify it from a set of 12 similar Apple logos with altered features , according to the study which was published last month . Scroll down for video . From iPhones to the latest Apple Watch , most people find it difficult to accurately recall what the 'most recognizable ' brand 's logo looks like when tested , according to a new study . Less than half of participants were able to identify the logo correctly from a set of 12 similar Apple logos with altered features ( to find out which is the correct logo , scroll down to the bottom of this article ) During the first stage of the selection quiz , the participant is asked how confident they are from a rating of one to five ; one being the most confident and five the least confident . Most people who participated felt the Apple logo was highly memorable before attempting to recall the details of the logo , according to researchers . The second part is actually spotting the logo out of a set of 12 apples which are separated into three columns of four . When asked to draw the Apple logo , only one in 85 participants were able to recreate it correctly ( pictured above ) in terms of shape , bite size and leaf shape and orientation . While it might initially be thought of as an easy task , when faced with all of the varying logos , it becomes increasingly difficult . Considering the fact that people are exposed to the Apple logo on products from mobile phones , computers and laptops , it could be expected that good memory would hold strong when correctly recognizing the logo . The reason for this is because people are constantly hounded with logos which makes it difficult to remember them , researchers from the University of California , Los Angeles found . While people are often exposed to the logo , they stop paying attention to the details of it which could be due to the fact that it is so simple and widely available ( above left , an Apple iPhone 5C and right , the new Apple Watch that was displayed on Monday ) However , 'memory is often tuned towards remembering gist-based schematic information ' researchers said , which means details can be quickly forgotten . 'The ubiquitous Apple logo is a simple design and is often referred to as one of the most recognizable logos in the world , ' wrote researchers . The Apple logo , which has had seven different versions over the years , has kept the same silhouette of an apple since first designed in 1977 ( above the first Apple logo by co-founder Ronald Wayne in 1976 depicting Sir Isaac Newton ) 'Participants showed surprisingly poor memory for the details of the logo as measured through recall [ drawings ] and forced-choice recognition . ' The findings provided support for theories of attentional saturation , in attentional amnesia and reconstructive memory , as well as how availability can lead to overconfidence when it comes to memory . The results in the study also did not differ between Apple and PC users . The Apple logo , which has had seven different versions over the years , has kept the same silhouette of an apple since first designed in 1977 , which has remained the same ever since , according to Adweek . While people are often exposed to the logo , they stop paying attention to the details of it which could be due to the fact that it is so simple and widely available , said researchers . Similarly , when it comes to other logos such as the Google letters , many people have difficulty remembering the correct colors . Researchers said this is because attention and memory are not always tuned to recalling what we consider memorable . 'Increased exposure increases familiarity and confidence , but does not reliably affect memory , ' they wrote . 'Despite frequent exposure to a simple and visually pleasing logo , attention and memory are not always tuned to remembering what we may think is memorable . ' Did you spot the correct logo ? The Apple logo is pictured at the bottom of the third column . The Apple logo , which has had seven different versions in total over the years , has always kept the same silhouette of an apple since it was first developed by designer Rob Janoff in 1977 . The first and original logo was a woodcut by co-founder Ronald Wayne in 1976 featuring Sir Isaac Newton , but was later changed to the apple silhouette , which has remained the same to present day . The Apple silhouette over the years : above from top left Apple 's logo from 1977-1998 ; top center 1998 ; top right 1998-2000 ; bottom left 2001-2007 ; bottom center 2007-2013 ; bottom right 2013-currently . Source : Adweek .
Findings showed when asked to draw logo , only one in 85 participants could recreate it correctly . When asked to identify logo from a group of 12 similar Apple logos with altered features , less than half guessed accurately . Researchers from University of California , LA said even though people are often exposed to Apple logo it does not 'reliably affect memory '