Sir Alex Ferguson is set to take his earnings closer to £10million since stepping down as Manchester United manager after signing up for a new book . Ferguson , whose best-selling autobiography was only released by Hodder & Stoughton in October 2013 , has agreed a deal with the publishers for a book titled Leading , which promises to ‘ analyse the pivotal leadership decisions of an astonishing career ’ . The book is being co-written with investor and author Sir Michael Moritz , and will hit the shelves in the autumn . Sir Alex Ferguson 's new book will give insight into tactics , teamwork , leadership and managing off the pitch . The former Manchester United manager will release the new book on leadership this autumn . Ferguson lifts the Champions League trophy as Manchester United complete an historic Treble in 1999 . Co-authored with Michael Moritz , the book will detail Ferguson 's tactics and management techniques . Ferguson said : ‘ Since stepping into retirement I have had the opportunity to reflect on my time as a football manager , and to consider the reasons behind my success through personal recollections , conversations with Mike Moritz and my role at Harvard Business School . ‘ It has been a new experience for me to be looking into the past rather than planning for the future , but one I have found enjoyable and rewarding. ’ Ferguson , who earned £7.6m a year towards the end of his reign at Old Trafford , has continued to profit from his huge success in football — he won 13 Premier League titles — since retiring from management in May 2013 . The 73-year-old was paid an advance of £2m for his second autobiography published later that year . It became the biggest-selling book of 2013 , with sales earning him at least an additional £1m . Ferguson continues to bank more than £2m a year for 20 appearances as a club ambassador for United , a role that was agreed when he stepped down as manager . In January , the club ’ s accounts confirmed that he was paid £2.165m — the equivalent of £100,000 a day — between October 2013 and July 2014 . Ferguson celebrates with his United players after wining the Premier League back in 2013 . The Scot also has a long-term contract to lecture at Harvard on a new course — the business of entertainment , media and sports . Industry insiders estimate that he is able to command a fee of up to £100,000 a day for public speaking engagements , with his son Jason understood to be negotiating all business dealings on his behalf .
Sir Alex Ferguson released his autobiography in autumn . He is now following it up with a book about leadership out in the October 2013 . The book is being co-written by author Sir Michael Moritz .