Budget chain Aldi is launching a 'boutique ' range of wines - but will only allow thirsty customers to buy four bottles at a time . Shoppers enticed by the new fine wines will only be able to buy a limited number during each supermarket trip , in a bid to ensure the range remains exclusive . In a further bid to appeal to 'upmarket ' customers , the German discounter will also put an individual number on each of the bottles . Aldi is launching a range of 'boutique ' wines costing £9.99 each which will include a Tasmanian Chardonnay ( left ) and a French red Pezenas ( right ) The wines , which will come with a specially-commissioned hand-painted tag , will retail at £9.99 , more than double the price of its usual range . The launch is the chain 's latest attempt to lure families from across the social spectrum and particularly to tap into the taste of middle and higher income shoppers . The supermarket 's continuing success means sales are growing at around 19 per cent a year . It also now has a market share of five per cent - almost the same as Waitrose . A spokesman for Aldi said the range has been created by some of the world 's most prestigious winemakers for the 'upmarket ' customers . The four wines which make up the range include red Argentinian Malbec Cabernet , white Tasmanian Chardonnay , French red Pezenas and white Chilean Valle De Leyda Sauvignon . The bottle of Chardonnay , Pezenas and Sauvignon will be available to buy from March 30 , 2015 . The Malbec Cabernet will follow in May . There will also be an Argentinian Malbec Cabernet ( right ) , as well as a Chilean Valle De Leyda Sauvignon ( left ) Jean-Claude Mas , who partnered with Aldi to create the Pezenas wine , said : 'The decision to collaborate with Aldi was an easy one as I have kept a keen eye on its budding reputation as a top quality wine merchant over the last few years . ' I admire their ethos of making fantastic wines available at accessible price - it opens up the wonderful world of wine to everyone . ' Mike James , Aldi 's wine buyer , added : 'We pride ourselves on our hands-on approach and close relationships with some of the world 's best suppliers . 'Collaborating so closely to produce such a beautiful range - whilst still offering excellent value to our shoppers - has been a real challenge , but we have relished it . ' Malbec Cabernet ( £9.99 , 75cl ) : The Malbec , Cabernet Sauvignon and Petit Verdot grapes in this blend are from some of the highest vineyards in the world . Some savoury notes on the nose add complexity to the fruit which contribute to the rich and fresh fruit flavours on the palate , with some added spice . Tasmanian Chardonnay ( £9.99 , 75cl ) : This delightful Tasmanian Chardonnay has notes of ripe lemon with a nod to tropical fruit , honey dew melon and a tang of cream giving it a clean almost glacial freshness . Full and smooth with underlying mineral notes , enjoy today or wonder at its development through to 2018 . Pezenas ( £9.99 , 75cl ) Rich and charming , with a deep ruby colour , this red is full of character and flair with black cherry , blackberry and even chocolate notes . Ripe black fruits and spices ( cloves , vanilla , and liquorice ) create an intense and unique flavour which can be enjoyed today or left to develop over the coming decade . Valle de Leyda Sauvignon ( £9.99 , 75cl ) A unique and perfectly balanced signature of Sauvignon Blanc ; this exuberant wine is full of fantastic aromas with layers of ripe stone fruit and tropicality . Intriguing floral notes come with a bit of a smoky minerality , freshness and mouth puckering acidity , but with a delightful texture . Enjoy this fine wine today , or wonder at its development over the next year or so .
Bottles , which have hand-painted tags , are double price of usual Aldi wine . Each wine will be labelled with individual numbers to promote exclusivity . Range is German discounters latest bid to attract 'upmarket ' customers .