It 's set to be a happier Easter for your wallet this year with many top-selling chocolate eggs costing less than last year . Cadbury chocolate eggs are on average 4.4 per cent cheaper in supermarkets , while Nestlé ones – including Smarties and KitKat – are down by 4.2 per cent , an analysis by BrandView.com reveals . Supermarkets ' own-label eggs are also six per cent cheaper , according to industry experts . No shelling out : Cadbury chocolate eggs are on average 4.4 per cent cheaper in supermarkets this year . Across the 'big four ' supermarkets – Tesco , Sainsbury 's , Asda and Morrisons – the average price a kilo of Easter egg has fallen by 1.4 per cent . However , Mars and Ferrero eggs are up by 4.2 and 4.1 per cent respectively . And Thorntons ' have stayed the same price on average . Trade magazine The Grocer , which reported the price drop , said : 'In terms of retailer activity , Morrisons has driven the decline by slashing the price of branded eggs by 7.3 per cent on average , while prices rose at Tesco and Sainsbury 's - by 2.6 per cent and 3.3 per cent on average respectively - and dipped 0.4 per cent at Asda . 'Morrisons is selling some of the most popular branded medium eggs for £1 - in line with Asda - versus £1.50 at Morrisons last year . 'But Tesco upped the competition on these core lines last week , slashing its price from £1.50 to 75p . ' The magazine says that looking at all Easter eggs - not only those for sale this year and last -suggests retailers are changing their product mix to offer lower prices . Cracking news : It 's set to be a happier Easter for your wallet this year with many top-selling chocolate eggs costing less than 12 months ago .
Nestle chocolate eggs are 4.4 % cheaper in supermarkets this year . Cadbury ones - such as Smarties and KitKat - are also down by 4.2 % . Supermarkets ' own eggs are also six per cent cheaper this Easter .