Tough sell ? More than two thirds of Americans have said they are not interested in buying Apple 's new smart watch . Apple 's new . smartwatch may be a tough sell , with 69 percent of Americans . indicating they are not interested in buying the gadget , . according to a Reuters/Ipsos poll . However , the survey also showed limited awareness of the . watch . The poll was taken after Apple Chief Executive Tim Cook . rolled out the product on Monday , and only about half of . respondents said they had heard news of the timepiece in the . last few days . Also , in an encouraging sign for Apple , roughly 13 percent . of survey respondents who did not own an iPhone said that they . would consider buying one in order to buy an Apple Watch , which . needs an iPhone to work fully . Apple overcame skepticism about the iPad and iPod when they . first debuted , but the survey suggests that the world 's largest . technology company has work to do to make the watch ubiquitous . The new watch , a test of Cook 's leadership , is the company 's . first new product in five years , and it hits stores on April 24 . It allows users to check email , listen to music and make . phone calls from their wrist . Apple will sell various versions , . from a $ 349 'sport ' edition to a $ 17,000 18-karat gold . timepiece . Ipsos surveyed 1,245 Americans online between March 9 and . March 13 . The data was weighted to reflect the U.S. population . and has a credibility interval of plus or minus 3.2 percentage . points . Apple did not immediately respond to a request for comment . on the poll . More than half of respondents , 52 percent , agreed with the . statement that smartwatches are a 'passing fad . ' One-quarter of respondents said they were interested in . purchasing the Apple Watch , but 69 percent said they had no . desire , and 6 percent said they were unsure . Initial demand for the watch is expected to come primarily . from existing iPhone users , but its wider success is seen . depending on whether developers create enticing apps tailored to . the device , so-called killer apps . Apple is among several large tech companies looking to . jumpstart a new market for 'wearable ' electronic devices . Samsung Electronics , Sony Corp and LG . Electronics have all released their own . smartwatches , many of them powered by software developed by . Internet company Google Inc. See graphic : http : //link.reuters.com/gak82w . Launch : The poll was taken after Apple Chief Executive Tim Cookrolled out the product on Monday . But consumers have yet to cotton to the notion of wearable . devices . Google recently halted sales to consumers of Glass , a . $ 1,500 screen attached to glasses which were routinely mocked . for their awkward appearance . Roughly 4.6 million smartwatches were sold globally in 2014 , . according to research firm Strategy Analytics , a fraction of the . more than 1 billion smartphones sold worldwide . Many in the tech industry hope that Apple , famous for its . marketing savvy and loyal fans , will have the power to transform . the smartwatches into a product that appeals to the general . public . Some 46 percent of respondents said that the Apple Watch . had a 'cool factor . ' But only 29 percent said they were more . interested in purchasing an Apple Watch than another brand of . smartwatch . Analysts expect that Apple will sell between 10 million and . 32 million watches in 2015 . ( Reporting by Alexei Oreskovic , editing by Peter Henderson , . Bernard Orr )
Survey also found half of respondents had n't heard news of the gadget . Reuters/Ipsos poll was taken after the product was rolled out on five years . 13 % who did n't have an iPhone said they would consider buying the watch . It is the company 's first new product in Monday .