South Korean businesses are using young , attractive female teachers to entice people into learning English online . The country 's citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone . But with 17,000 private academies across the country , one company is using the power of sex appeal to stand out in the ultra-competitive market . Scroll down for video . Enticing : Seoul-based education company 'Goddess of Education ' advertises its online courses with young , good-looking female teachers . Interactive : The company specialises in video-taught lessons with the attractive and 'immaculately groomed ' tutors . Inviting : The women who have their own profile pages on the website go by nicknames like 'business Cinderella ' and 'English pronunciation goddess ' Standing out : The beautiful tutors are the company 's way of differentiating itself from the competition in a super-competitive English-teaching market in South Korea . 'Goddess of English ' is a Seoul-based education website that specialises in video lessons taught exclusively by women who are young , attractive and immaculately groomed . The site features individual profiles of all of its teachers who have nicknames such as 'business Cinderella ' and 'English pronunciation goddess ' . And to apply for a job with the company , would-be teachers need to provide at least three profile pictures . The companies Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive ' . Yang Jae-hoon told MailOnline : 'It 's just a case of preparing our teachers so their appearance comes out well on screen , to innocently increase motivation for education . ' He says many of the site 's 5,000 paying members are men in their 20s studying for state exam and older men who need English for business , but an increasing number of women are signing up too . But the website has caused some controversy in the image-dominated society where cosmetic surgery is common and job-seekers attach their picture to applications . Chosun Ilbo , South Korea 's largest newspaper , reported on growing concern that even education is suffering from the country 's pervasive 'lookism ' . Big money : South Korean citizens spent more than £3.5billion pounds on private education to learn the language in 2013 alone . Marketing ploy : The company 's Chief Executive says there is 'no doubt that people will want to see lessons more if the teacher is pretty and attractive ' 'Motivation ' : Yang Jae-hoon told MailOnline : 'It 's just a case of preparing our teachers so their appearance comes out well on screen to innocently increase motivation for education ' Criticism : But a former 'Goddess of English ' teacher - who wishes to stay anonymous - says the curriculum it teaches is poor . Another educational website called 'Red English ' which featured teachers donning much racier attire launched last year but closed down within a few months . A former 'Goddess of English ' teacher - who wishes to stay anonymous - says the curriculum it teaches is poor . She added : ' I think that in a society without laws prohibiting discrimination in hiring practices , it 's not surprising that a business would try this kind of thing to attract customers . ' Even normal English academies called 'hagwon ' in South Korea are often accused of discriminating in employment on the basis of appearance , gender and race . 'If you look at posters advertising English courses at any hagwon , you can see the most attractive teachers everywhere promoting their courses , ' the former teacher said . But Yang insisted he prioritises his recruits ' teaching abilities and never hires them solely for their appearance . He said : 'Above all , we judge a teacher the most on her mind and character . Today 's star teachers see that it is important to be able to empathize with students . Second is the teacher 's English and teaching ability . '
Seoul-based education firm is using attractive female teachers to stand out . The company has been hiring women for the past two years and says it wants to hire more in the future. Have nicknames such as 'business Cinderella ' and 'pronunciation goddess ' Most of its 5,000 paying members are men in 20s studying for state exams . South Korean citizens spent a massive £3.5billion learning English in 2013 .