The dress that divided the internet with millions debating its colours has been adopted by the Salvation Army for the focus of its latest anti-domestic violence campaign . Why is it so hard to see black and blue ? is the charity 's latest advert and highlights the plight of women who are victims of domestic violence . Launched in South Africa today , where one in six women are the victims of abuse at home , it features a model wearing the Roman Originals dress in white and gold . The Salvation Army in South Africa has adopted the dress for its newest campaign against domestic violence . Capitalising on the garment 's notoriety , the tag line reads : 'The only illusion is if you think it was her choice . One in 6 women are victims of abuse . Stop abuse against women . ' It also carries the logo for Carehaven , a home for abused women and their children . Since being posted this morning the image has been shared thousands of times online . It has been shared thousands of times online , with Twitter users among those to praise the charity 's clever adopting of the trend . Twitter users praised the campaign with thousands retweeting the image and sharing their views online . Internet sensation : This picture of the dress sparked debate , with millions disagreeing over the colour . When aspiring singer Caitlin McNeill uploaded a photograph of a dress to her Tumblr blog , the 21-year-old thought it would do little more than serve as a source of light entertainment for friends . But within hours of sharing the image millions of people and the world 's rich and famous were discussing its subject . The question on everyone 's lips was : is the dress black and blue or white and gold ? Celebrities offered their input while memes mocking the debate flurried . Soon # TheDress was the number one hashtag on Twitter and was being poured over by millions . While it was determined once and for all that the dress was indeed black and blue , the company has since produced a limited edition white and gold number . According to scientists the reason so many viewed the dress differently is down to genes , lighting and a person 's age . True colours : This photograph of Cecelia Bleasdale in 'the dress ' , left , with daughter Grace Johnston and son-in-law Keir Johnston , reveals that the frock is royal blue with a black lace trim . 'So clever ! Advertising at its best ! ' was how one user described it while scores of others lauded its 'powerful ' message . 'Really like this clever way @ SalvationArmySA used # TheDress to send a powerful message ' said Hayley Slaughter while Kara Rose described the campaign as 'clever and powerful ' . Andrew Blakeley added : 'The best hijacking of the online culture I 've seen recently . Bravo to the Salvation Army . ' 'The dress debate put to socially good use ! I like a lot , ' said another . A spokesperson for The Salvation Army said : 'The Salvation Army sees the devastating effects of domestic violence on women , men and children every day . 'We support people who are affected in our human trafficking work , our specialist services , Lifehouses and community centres . 'We know that one in four women are victims of domestic violence in the UK : this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society . 'We hope this image helps people to see the true impact of this crime . ' 'The dress ' sparked global debate last week with millions of people arguing over the colour of its fabric . With celebrities Kim Kardashian , Taylor Swift and Justin Bieber among those to weigh in on what colours they saw , its manufacturer , Roman Originals , suddenly became the world 's most talked about brand . The Twitter storm began when a 21-year-old aspiring singer from Scotland posted a photograph of the garment on Tumblr after seeing her friends disagree over its colours . While the original dress is black and blue the company has since produced a limited edition white and gold version to meet demand .
'The dress ' took the internet by storm with thousands debating its colours . Salvation Army South Africa has adopted trend for its newest campaign . The advert against domestic violence has been shared millions of times . 'The only illusion is if you think it was her choice ' is its tagline .