We 've all been there . Faced with Netflix or the gym , we reach for the remote while promising to work out tomorrow . But what if we could see what the impact of our actions today would have on the future ? That 's what one London-based company is hoping to find out with its concept Apple Watch face , Life Clock , which counts down the minutes to your death . Rehabstudio 's design , which has been created with the Apple Watch in mind , adds time to your life for healthful activity and subtracts time when you give in to bad habits . The user ’ s Apple HealthKit data is taken into the phone app , which then converts the user ’ s activities into time . This is then displayed on the Apple Watch . The app can then make recommendations that can improve the user ’ s health and help them live longer , whether it be eating better , exercising or seeing friends and loved ones . The goal of the app is simple : to Make Life Better . The app combines different data sets to recommend healthy lifestyle choices . Rehabstudio 's design , which has been created with the Apple Watch in mind , adds time to your life for healthful activity and subtracts time when you give in to bad habits . The idea came to Rehabstudio owner Tom Le Bree following the announcement for the Apple Watch . 'We saw an opportunity , ' Le Bree told Wired . 'We thought , 'OK , if time is really a human construct , how can we play with it ? '' While Apple says there will be nine official faces available when the watch launches next month , none are unusual in the way their approach time . Le Bree started thinking about a concept called temporal discounting which is the idea that you can discount the future in favour of the present . 'Tomorrow , I 'm the guy that goes to the gym , quits smoking , and stops eating fatty foods . But today I 'm going to have one last cigarette , ' Le Bree says . The app works by linking up with a user ’ s Apple HealthKit data , which then converts the user ’ s activities into time . This is then displayed on the Apple Watch . It can then make recommendations that can improve the user ’ s health and help them live longer , whether it be eating better , exercising or seeing friends and loved ones . Apple has n't yet said if it will allow owners to use third party faces with the watch.In the meantime , Rehabstudio plans to continue working on the project . It is also considering creating a version for Android Wear . Pictured is Apple CEO Tim Cook talking about the Apple Watch Edition . For instance , if you only got five hours sleep , Life Clock subtracts 26 minutes and recommends you sleep sleep the recommended eight hours a night . While he admits the science is n't accurate , Le Bree said that by reminding us of the future , Apple Watch could help make healthier decisions . Apple Watch was revealed last week and comes in three models : the Apple Watch , Apple Watch Sport and Apple Watch Edition , and all models are sold in either 1.4-inch ( 38mm ) or 1.7-inch ( 42mm ) versions . This is n't the first time that someone has come up with the concept of a watch that counts down to your death . Last year , a Swedish inventor unveiled a watch that apparently calculates a person 's life expectancy - and even counts down to the time they will die . Dubbed the 'death watch ' , Tikker was created by Fredrik Colting . But far from being morbid , Mr Colting calls it 'The Happiness Watch ' and claims it has been designed to help people make the most of their life and cherish the time they have left . To set up Tikker , the wearer fills out a questionnaire by entering information about their medical history , including allergies or illnesses . They are also asked whether they drink or smoke and if there are any instances of cancer , diabetes and other diseases in their family . Wearers are additionally asked about how much exercise they do , as well as how much they weigh before receiving a score . Their age is deducted from the results to predict a death date and the Tikker - which also works as a regular watch - begins the countdown . rowdfunding campaign , the gadget is available to buy online £49.99 ( $ 70 ) . Connecting to the iPhone , the Apple Watch is designed as a wrist device for messaging and calls and for a variety of health tracking applications . 'With the built in speaker and microphone you can receive calls on your watch . I have been wanting to do this since I was five years old , ' Cook said . The watch is also integrated with Apple Pay 's mobile wallet , and can be used to view pictures and monitor news , and also connect to social media . It can use other apps ranging from Uber ride-sharing to music to home automation . Apple , however , has n't yet said if it will allow owners to use third party faces with the watch . In the meantime , Rehabstudio plans to continue working on the project and may create a version for Android Wear .
The concept face has been created by London-based ’ s health . Dubbed Life Clock , the design counts down the minutes to your death . It adds time to life for healthful activity and subtracts it for bad habits . Apple has not yet said if it will allow owners to use third party faces .