A deaf man was moved to tears after learning that his neighbourhood had learned sign language just for him to promote the heartwarming message : ' A world without barriers is our dream ' . Muharrem was unwittingly placed at the centre of an elaborate stunt in which he was secretly filmed encountering a host of strangers in a series of staged meetings through Istanbul . The footage begins with him setting out for the day with his sister Ozlem , who is in on the set-up . Before long , Muharrem is taken aback when he encounters a stranger who signs 'good morning ' to him . Deaf man Muharrem sets out for the day with his sister unaware he is being filmed for an advert in which he will encounter a host of strangers who have learned sign language so they can communicate with him . Before long , Muharrem is taken aback when he encounters a stranger who signs 'good morning ' to him . The stunt , which took a month to prepare , saw the volunteers learn sign language phrases for their chosen roles . On a visit to his food store in Istanbul , the shopkeeper unexpectedly advertises his wares with hand signals . His surprise only intensifies when , on a visit to his local food store , the shopkeeper offers him 'hot bagels ' through hand signals . Another encounter involves a stranger dropping a bag of fruit . When Muharrem helps pick them up , the man uses sign language to offer him an apple as a thank you . He barely has time to take it in when a woman bumps into him accidentally on purpose before signing : 'Sorry , my mistake . ' Later , the shock is clear on Muharrem 's face when a taxi driver welcomes him into the car with sign language . Another set-up involves a stranger dropping a bag of fruit . When Muharrem helps pick them up , the man uses sign language to offer him an apple as a thank you , much to Muharrem 's surprise . A woman apolosies with sign language after bumping into Muharrem accidentally on purpose in the street . The shock is clear on Muharrem 's face when a taxi driver welcomes him into the car with sign language . In a final flourish , Samsung , which organised the commercial , arranges for an electronic advertising board to communicate with him , offering the heartwarming message : ' A world without barriers is our dream as well ' In a final flourish , an electronic advertising board is set up to communicate with him , offering him heartwarming message : 'Because a world without barriers is our dream as well . ' A friend finally points out one of the dozens of cameras set up around the area to reveal the stunt , moving Muharrem to tears . The stunt , which took a month to prepare , was organised by mobile phone company Samsung to promote its call centre for the hearing impaired . The video has been viewed more than three million times over just the last few days since being posted on YouTube . A friend finally points out one the dozens of cameras as the entire stunt is revealed , moving him to tears . Muharrem hugs the participants who took part in the video which has been more than three million times .
Muharrem secretly enjoys encountering strangers in heartwarming stunt . His image returns to reality as more and more people sign to him . They include a shopkeeper , taxi driver and even an electronic camera . Filmed for ad to promote include : ' A world without fear is our dream '