It 's one of the fastest-growing sectors in fashion and the likes of Hermes and Estee Lauder have launched exclusive collections based on it . Now clothing brand Aab is hoping to cash in on the trend for modest styles and Islamic fashion with its first boutique store featuring everything from Arabic cloaks ( abayas ) to hijabs . More than 2,000 shoppers flocked to the shop , in East Shopping Centre , Green Street , East London last Saturday to see 'hijabi blogger ' Dina Torkia , 25 , open the store . Scroll down for video . More than 2,000 shoppers turned up to the opening of Aab in East London . Arabic cloaks and hijabs are among the outfits on offer at London 's modest clothing store Aab . With clients queuing around the block , excited shoppers took selfies as they clamored to try on the designs . The company , founded in 2007 and based in London , creates original designs using in-house designers taking inspiration from global fashion trends and also offers bespoke and limited edition collections . The brand is one of the world 's leading online retailers in the modest clothing sector . More than 2,000 people turned up to the opening of the online retailer 's London store , which will stock modest clothing - including abayas , hijabs and accessories . Aab said the opening of the London store - which stocks modest clothing pictured above - was the first phase of a long-term growth plan . Nazmin Alim , creative director of Aab , said : 'We are very excited and delighted to be able to launch our first physical store for our clients in London . 'The city is a key market for us . It 's one of the most important international centres of fashion . 'This boutique store represents a physical manifestation of the Aab brand and heritage . It will enable us to present the premium quality of the brand authentically in an appropriate setting so our customers will be able to see , touch and feel our products in an environment we have carefully curated . ' Experts predict the UK modest clothing market could be worth £100m a year and with customers from America , Canada , Malaysia , Indonesia and the Middle East Aab says it is one of the world 's leading online modest clothing brands . Items on sale in Aab 's London shop , which it describes as 'garments that take into account simplicity ' Aab said the opening of the London store was the first phase of a long-term growth plan which includes boutiques in key 'international financial and fashion hubs ' over the next three years including the Middle East , Malaysia and Indonesia . On its website , Aab said of its style : 'Aab set out to create garments that take into account simplicity , style and comfort desired by Muslim women who find themselves playing multiple roles in today ‘ s society . 'Aab ‘ s concept is based on easy pieces , where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening , weekday to weekend , season to season . '
World-leading modest clothing company Aab opens its first London boutique . More than 2,000 shoppers flocked to store on today . Experts say modest fashion could be worth £100million in the UK alone .