Howard Schultz , boss of Starbucks , gave the order in response to the race-related violence sweeping America . He went on a tour of areas affected the same year , and started an anti-racism advertising campaign . Baristas will write 'RaceTogether ' on cups in an effort to stimulate debate . Starbucks claims that nobody will be forced into a discussion .
Howard Schultz , boss of Starbucks , gave the order in response to the race-related violence sweeping America . He went on a tour of areas affected last year , and started an anti-racism advertising campaign . Baristas will write 'RaceTogether ' on cups in an effort to stimulate debate . Starbucks claims that nobody will be forced into a discussion .