He has been accused of using corporate jargon where normal language would do . And it seems the similarities between BBC executive Alan Yentob and the corporation ’ s self-mocking comedy W1A don ’ t end there . On Saturday , creative director Mr Yentob bore an uncanny resemblance to the 2014 series ’ character Ian Fletcher – the broadcaster ’ s fictional ‘ Head of Values ’ played by Hugh Bonneville . Scroll down for video . Mocked : BBC creative director Alan Yentob ( left ) , who earns £330,000 a year , was compared to Hugh Bonneville 's character in W1A ( right ) He was seen in London folding away his Brompton bicycle , a much-admired model which costs around £1,000 . It comes days after the 68-year-old – who earns £330,000 a year – was ridiculed for patronising the working classes by referring to them with the marketing term C2DEs . Viewers said his comments on the Newsnight programme were arrogant and showed he was out of touch . On Saturday , the casually-dressed BBC boss put aside the criticism to dine with a friend at the exclusive San Lorenzo restaurant in Knightsbridge . The Italian-style restaurant was a favourite haunt of the late Princess Diana ’ s . Mr Yentob , who earns £330,000 a year for the BBC , insisted last week that the corporation did make programmes for C2s and DEs – a technical term for the working classes .
BBC creative director Alan Yentob spotted with £1,000 Knightsbridge bike . Television executive was compared to Hugh Bonneville character in W1A . He was accused of being out of touch after recent Newsnight appearance .