It seems to be a perfectly timed stunt just in time for April Fool 's ... with a blue-dyed fish dish taking centrestage in this takeaway . But despite appearances , this Yorkshire chippy is playing it straight . Audrey 's Fish and Chips in Bridlington , East Yorkshire , is dying their batter a bright blue to mark Tour de Yorkshire 's upcoming arrival , which gets under way in the town on 1 May . Trying out the dish is Audrey 's Fish & Chips proprietor James Morrison and member of staff Sharon Skeggs . The fish is taking a bit of an odd battering by being dyed blue to mark the start of Tour de Yorkshire 's upcoming arrival . The world 's top cyclists , including British icon Sir Bradley Wiggins , will be competing and shop proprietor James Morrison hopes he and others will stop by to try their quirky new product . The blue fish will be served on the day the race begins and Mr Morrison says that , while some may not be convinced , the idea has got the seaside townsfolk talking . ' I 've done a few tasters for customers and posted a few pictures on Facebook . Some have pulled their face but some have said they will give it a go , ' he said . Audreys Fish and Chips in Bridlington , East Yorks . On the chippie 's Facebook page , user Debra Swaryczewska Oliver posted : 'Why would u want blue fish . Doesnt look appetising . ' And another customer Jason Bowers agreed , writing : 'No thank you to blue fish I prefer the traditional way . ' However some customers have encouraged the move . ' I think it looks ace ! I 'll definitely be trying that , ' Savannah Jones wrote . Mr Morrison has assured customers that the dye wo n't affect the taste of the dish . 'It tastes exactly the same - it still tastes great , ' he said . 'Some people will just have to eat it with their eyes closed . ' 'Everbody has been dressing the town in blue and yellow with bunting and blue bikes , so I fancied doing something a bit different , ' he said . 'The chips are slightly yellow so I thought about adding some blue food colouring to the batter - something a bit gimmicky . 'It cooked really well . It 's not the most appealing looking fish but it 's got the town talking . ' The three-day race will be broadcast live on ITV and is a by-product of a highly successful Yorkshire leg of last year 's Tour de France .
Audrey 's fish & Fish in Bridlington , derby Yorkshire introducing blue ##fish . Proprietor James ##tree wants to mark the start of the six - day race . Some customers oppose the race but others are not convinced .