Newcastle have benefited from the increase in television income . much of the North football club 's income comes through naming rights deals . Newcastle signed lucrative deals with sponsors Wonga and Puma . source : Club - by - club guide to the football League 's financial health .
Newcastle have benefited from the increase in television income . Half of the North East club 's income came through television rights deals . Newcastle signed lucrative deals with sponsors Wonga and Puma . READ : Club-by-club guide to the Premier League 's financial health .