( CNN ) Many years ago , a colleague told me how frustrated her husband was by `` Amazon Mom , '' a special membership program offered by the retail giant that provides discounts , recommendations and other information to help parents during the crazy toddler years . In bold print , the company says the program is `` open to anyone , whether you 're a mom , dad , grandparent , or caretaker . '' But still it is called `` Amazon Mom , '' irking my colleague 's husband to no end since he was the one ordering the majority of diapers and other products for their babies . 'Dad ' gets a makeover in Super Bowl ads . My friend 's husband was not alone . A petition created a few years ago calls on Amazon to change the name of the program from `` Amazon Mom '' to `` Amazon Family . '' But the drive did n't get much traction . That changed after the recent death of a beloved dad blogger , Oren Miller , who created a Facebook group for dad bloggers in 2012 that has grown to more than 1,000 members . In 2013 , Miller called on men and women to sign the petition to get Amazon to change the name of the program . `` Why did Amazon bother changing the name of its parenting program when the program started in the UK ? What made them realize they could n't get away with calling it 'Amazon Mom , ' and why do they get away with it here ? '' Miller wrote . `` Someone actually started a petition to change the name to 'Amazon Family ' in the US , and so far it has less than 100 signatures . Why is that ? Why are we OK with letting England be more progressive than we are here when it comes to fatherhood ? They have a queen ! They are ruled by a freakin ' queen ! We can do better than that ! '' he wrote . No more dumb old dad : Changing the bumbling father stereotype . I had the pleasure of interviewing Miller for a story last year on whether modern dads get enough credit . The 42-year-old stay-at-home father of two , who fought perceptions of fathers as nothing more than babysitters in essays on his blog , was diagnosed with lung cancer in 2014 . Miller , of Owings Mills , Maryland , died Saturday . Now , members of the dad blogging community are rallying in his honor , trying to step up the pressure on the Internet powerhouse to finally change the name of its program and get with the times . Mike Heenan , a stay-at-home father of two in Northern California and founder of the blog At-Home Dad Matters , never got to meet Miller but says that when Miller welcomed him into his community of dad bloggers , it changed his life . `` He got me writing again , inspired me to publish , to contribute , to tell my story ... to be a better dad for my daughters . '' Heenan , like several other dad bloggers , took to Twitter using the # AmazonFamilyUS hashtag to call for Amazon to make the change . `` The push for inclusivity in the parenting arena has been well received by many a brand in the past few years and , like Oren , many of us think the change to 'Amazon Family ' is a no-brainer , '' Heenan said . Judgy moms and dads face off in hit ad . Buzz Bishop , a father of two in Calgary , Alberta , and founder of the blog Dad Camp , points out how Amazon calls its program `` Amazon Family '' in Germany , Japan , Austria , France and Canada as well as the United Kingdom . `` So why is it called 'Amazon Mom ' in America ? '' Bishop wrote in a blog post . `` We are continuing a cause that was once championed by the creator of the Dad Bloggers Facebook group , Oren Miller , '' wrote Bishop . `` In his name , we want to finish the job . '' The petition has gotten over 4,800 signatures . Amazon has not commented on the movement . In the meantime , Miller 's supporters wo n't stop pushing . I hope they never do . Do you think Amazon should re-name its `` Amazon Mom '' program `` Amazon Family '' ? Share your thoughts with Kelly Wallace on Twitter or CNN Living on Facebook .
Two years ago , a dad blogger called attention to the ` ` Amazon Mom '' campaign . After his campaign , dads are urging the retail retailer to change the name to ` ` ` retailer '' The petition campaign has gotten more than 4,800 signatures .