Bargain supermarket 's Made in Venice collection offers boxers for £ ##50 . To focuses on rivals , who brought model Dejan Obradovic to front row . David Beckham kicked off trend of cheaper clothing for men with H & M , followed by David Gandy 's best - selling range for M & M .
Bargain supermarket 's Made in Venice collection offers boxers for £3.99 . To take on rivals , chain enlists model Dejan Obradovic to front campaign . David Beckham kicked off trend of cheaper underwear for men with H & M range followed by David Gandy 's best-selling range for M & S .