Ralph Lauren has partnered with internet marketing company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that helps determine whether products are authentic as they move through the supply chain . Ralph Lauren Corporation introduced digital product identities for products to verify authenticity as the goods move through the supply chain, the company announced in a press release emailed to Retail Dive. As well as reassuring consumers that they are purchasing authentic Polo Ralph Lauren merchandise , consumers can get marketing advice by entering the QR code on the product label with their mobile .
Ralph Lauren has partnered with internet marketing company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that helps determine whether products are authentic as they move through the supply chain . As well as reassuring consumers that they are purchasing authentic Polo Ralph Lauren merchandise , consumers can get marketing advice by entering the QR code on the product label with their mobile .