The data that AOL collects can generate models that help those companies decide whether or not to send ads to a specific user, at a specific time, on a specific device. AOL's ad-tech division is using weather reports from postcodes to track how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing. The company said it will use the data for its own marketing purposes, but also as part of an effort by other companies and governments around the world to better understand what happens when people are exposed to
AOL's ad-tech division is using weather reports from postcodes to track how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing. The company said it will use the data for its own marketing purposes, but also as part of an effort by other companies and governments around the world to better understand what happens when people are exposed to