A group of Norwegian consumer watchdogs has used the The Norwegian Consumer Council ’s data protection framework, GDPR , to launch a privacy complaint against Google . In it they claimed the company is using GDPR and Location History settings to track users without fair legal basis. These are part of all Location History accounts and the watchdogs said it could be difficult to deactivate them. The Norwegian Consumer Council specifically criticised the use of accessed location and search information for advertisement targeting. Google has said it will study the complaint "to see if there are things we can take on board".
A group of European consumer watchdogs has used the EU’s data protection framework, GDPR, to launch a privacy complaint against Google. In it they claimed the company is using Location History and Web & App Activity settings to track users without fair legal basis. These are part of all Google accounts and the watchdogs said it could be difficult to deactivate them. The Norwegian Consumer Council specifically criticised the use of accessed location and search information for advertisement targeting. Google has said it will study the complaint "to see if there are things we can take on board".