Advertising measurement and fraud are more of a concern than brand safety, according to Roel de Vries, Nissan's global head of marketing and brand strategy. The company has been working with the U.S. National Highway Traffic Safety Administration on its new Smart Mobility Initiative, which includes an initiative called Connected Car. " With change, comes opportunity - and discussion around the role of agencies has not gone unnoticed by management consultancies which are snapping at the heels of creative shops. Ad fraud is forecast to cost $16.4bn in 2017, according to a World Federation of Advertisers study.
Advertising measurement and fraud are more of a concern than brand safety, according to Roel de Vries, Nissan's global head of marketing and brand strategy. The company has been working with the U.S. National Highway Traffic Safety Administration on its new Smart Mobility Initiative, which includes an initiative called Connected Car. Ad fraud is forecast to cost $16.4bn in 2017, according to a World Federation of Advertisers study.