Barr , the iconic Scottish fizzy drink, is to be produced with less than 50% less sugar from 1901 . Irn-Bru , the maker of the drink since 1901 , claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can. However, fans are believed to be stockpiling the high-sugar version and a petition has been launched to protest against the change. “We ran lots of taste tests that showed most people can’t tell the difference – nine out of 10 regular Irn-Bru drinkers told us we had a good or excellent taste match. A government sugar tax, designed to help counter obesity, will be introduced in April .
Barr , the iconic Scottish fizzy drink, is to be produced with less than 50% less sugar from 1901 . Irn-Bru , the maker of the drink since 1901 , claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can. However, fans are believed to be stockpiling the high-sugar version and a petition has been launched to protest against the change. A government sugar tax, designed to help counter obesity, will be introduced in April .