Pinterest has improved its campaign measurement methods by giving eight third-party influencer marketing platforms access to its content marketing software. Pinterest is helping brands work better with influencers on the platform by providing more resources for campaign measurement. OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, Influence.co and Obvious.ly will gain access to profile data, including monthly views and followers, impressions, click-through rates and saves for pins. The new tools are part of a broader effort at the company that includes an overhaul in how it measures engagement with advertisers.
Pinterest has improved its campaign measurement methods by giving eight third-party influencer marketing platforms access to its content marketing software. OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, Influence.co and Obvious.ly will gain access to profile data, including monthly views and followers, impressions, click-through rates and saves for pins. The new tools are part of a broader effort at the company that includes an overhaul in how it measures engagement with advertisers.