Xaxis is set to create a partnership with Xaxis , the Berlin -based ad buying platform, bringing an estimated double-digit percentage growth to Xaxis 's total global ad revenue. Xaxis will invest more in contextual ads, placing native programmatic advertising at the centre of its strategies, in the effort to bring more dynamic creative to users and boost ad engagement. The partnership will see the companies enter the German advertising market while continuing to serve ads in 12 other countries including the China , Germany , China and UK .
Xaxis is set to create a partnership with Plista, the Berlin-based ad buying platform, bringing an estimated double-digit percentage growth to Xaxis's total global ad revenue. Xaxis will invest more in contextual ads, placing native programmatic advertising at the centre of its strategies, in the effort to bring more dynamic creative to users and boost ad engagement. The partnership will see the companies enter the North American advertising market while continuing to serve ads in 12 other countries including the UK, Australia, China and Germany.