Visual bookmarking tool Pinterest has started offering an app-install ad product called Promoted App Pins. The feature helps users pinning images to the site to find mobile apps mixed in with the content. In a blog post, Facebook said that it is testing sponsored ads on its own app and will roll out them across all of its products over time. Promoted App Pins is now available on the Ads Manager self-service platform and Pinterest's API.
Visual bookmarking tool Pinterest has started offering an app-install ad product called Promoted App Pins. The feature helps users pinning images to the site to find mobile apps mixed in with the content. Brands including Ibotta, Stash and Glu Mobile participated in trials of the tool, with 70% of advertisers successfully hitting their install goals, according to Pinterest. Promoted App Pins is now available on the Ads Manager self-service platform and Pinterest's API.