Yahoo has introduced programmatic native ads on the BrightRoll platform , while also allowing users to bid on native mobile inventory via a new application programming interface . Yahoo is offering native ads due to their popularity among developers and publishers ; Yahoo predicts the add on will reach around $ 100 by 2018 .
Yahoo has introduced programmatic native advertising on the BrightRoll Exchange, while also allowing access to bid on native mobile inventory via a new application programming interface. Yahoo is offering native ads due to their popularity among advertisers and publishers; eMarketer predicts the add format will reach around $9bn by 2018.