[read] = Yahoo has introduced programmatic native advertising on the BrightRoll Exchange, while also allowing access to bid on native mobile inventory via a new application programming interface. The company is now offering advertisers an opportunity to buy and sell their own inventory, which will be available for sale through its online marketplace.
Yahoo has introduced programmatic native advertising on the BrightRoll Exchange, while also allowing access to bid on native mobile inventory via a new application programming interface. The company is now offering advertisers an opportunity to buy and sell their own inventory, which will be available for sale through its online marketplace.