Shazam and Target are going high fashion in Vogue. Readers of Vogue Magazine can use Shazam to scan a Target ad when they see a product they like , and the app will take them to the digital page for the brand . This allows users to switch from print to digital in a matter of seconds , and put them one click away from purchasing a product . 30 % of Target 's 100 products in Vogue 's 100th issue will be Shazam - enabled . Both Levi 's and Walt Disney have tested products with Target 's recognition feature in the past .
Readers of Vogue Magazine can use Shazam to scan a Target ad when they see a product they like , and the app will take them to the digital page for the brand . This allows users to switch from print to digital in a matter of seconds , and put them one click away from purchasing a product . 30 % of Target 's 100 products in Vogue 's 100th issue will be Shazam - enabled . Both Levi 's and Walt Disney have tested products with Target 's recognition feature in the past .