Chicago start - up Karrot Health is aiming to encourage people to buy gym memberships handed out by employers with an app offering financial bonuses for hitting fitness milestones . The company , which is preparing for beta testing , said participants ' health is automatically retrieved from their wearables by its iOS app , while Apple 's HealthKit monitors and tracks their health and progress . For now, Karrot is primarily working with startups and smaller technology companies, which Halpin said tend to be more open to adopting new technologies — and have employees who use Apple Watches and other wearable devices. The company aims to expand the app 's availability to Android and other health trackers , and also plans to broaden the app to include personalised goals and social features .
Chicago start - up Karrot Health is aiming to encourage people to buy gym memberships handed out by employers with an app offering financial bonuses for hitting fitness milestones . The company , which is preparing for beta testing , said participants ' health is automatically retrieved from their wearables by its iOS app , while Apple 's HealthKit monitors and tracks their health and progress . The company aims to expand the app 's availability to Android and other health trackers , and also plans to broaden the app to include personalised goals and social features .