According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year. The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015. In terms of the types of digital ads, mobile accounted for 47 percent of internet revenue, totaling $15.5 billion. That was up 89 percent from $8.2 billion in the first half of 2015. Search, which made up 50 percent of revenue, represented $16.3 billion in ad spending. Social media revenue hit $7 billion in the first six months of 2016, up from $4.4 billion last year. Meanwhile, digital video increased 51 percent from $2.6 billion in 2015 to $3.9 billion. When only looking at mobile video, spending for smartphone and tablet ads represented a little more than half of total online video spending, or $1.6 billion. Retail was No. 1 when it came to the industries that were the biggest spenders on digital ads, generating 21 percent of total spending. Finance contributed 13 percent, and automotive accounted for 12 percent.
The Australian Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 19 % YoY , driven largely by search and mobile . Mobile accounted for 47 % of internet revenue totalling $ 15.5bn , up 89 % from $ 8.2bn , whilst search made up 50 % of revenue , representing $ 16.3bn in ad spending . The retail industry contributed 21 % of total digital ad spend , whilst finance contributed 12 % and automotive accounted for 9 % .