It is emphasising the human element of its wealth management and trading offering to avoid the stigma around bot - facilitated trading as it exists in the UK . Users converse with a computer to answer 20 multiple - choice questions , with robo - advice algorithms assigning them an appropriate investment portfolio . MoneyFarm has physical locations and real people to answer any calls or queries customers might have as well as maintaining customers ’ portfolios .
MoneyFarm is emphasising the human element of its wealth management and trading offering to counter the stigma around bot-facilitated services as it launches in the UK. Customers converse with a bot to answer 20 multiple-choice questions, with robo-advice algorithms assigning customers an appropriate investment portfolio. MoneyFarm has physical locations and real people to answer any calls or queries customers might have as well as maintaining customers’ portfolios.