Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns . Marketers have the option to use the Media Ratings Council - developed metrics within Display & Video Advertising , and can also decide the length an ad is before counting it as viewable , as well as the percentage of the ad in view . They can choose how long they want an ad to appear before they count it as viewable, as well as what percentage the ad is in view. Where companies previously needed to pay vendors to measure unique reach across media purchased both on and off ##line , now they can do so via a provided free product . Marketers are also able to conduct brand lift studies for any video buy .
Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns . Marketers have the option to use the Media Ratings Council - developed metrics within Display & Video Advertising , and can also decide the length an ad is before counting it as viewable , as well as the percentage of the ad in view . Where companies previously needed to pay vendors to measure unique reach across media purchased both on and off ##line , now they can do so via a provided free product . Marketers are also able to conduct brand lift studies for any video buy .