US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in quarter sizes and odd pairs for differently sized feet. The shoes are made from a combination of synthetic materials such as polyurethane foam and leather with an elastic band that wraps around your foot like a sock. Atoms shoes have a plain design, featuring only black or white, and carry no logo. Until, of course, some clever clogs designer such as Demna Gvasalia of Vetements suddenly decides that Silicon Valley style is the height of postmodern cool and casts Jeff Bezos for a catwalk show... They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and Everlane’s carbon neutral Thread shoe.
US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in quarter sizes and odd pairs for differently sized feet. The shoes are made from a combination of synthetic materials such as polyurethane foam and leather with an elastic band that wraps around your foot like a sock. Atoms shoes have a plain design, featuring only black or white, and carry no logo. They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and Everlane’s carbon neutral Thread shoe.