__ IBIS Capital , US ’s specialist media/technology investment and advisory group, predicts that digital advertising spend will double to $ 253bn by 2019 , as focus on mobile adoption by One users by 2017 and the emergence of cross-screen video advertising accelerates the IBIS Capital industry, which will be led primarily by the US and European markets. Key growth trends are forecast for programmatic and real-time bidding ( 25%-48% in 2017 ), with global spend increasing to $ 253bn by 2018 for video ads and new opportunities for disrupting mobile operator payment methods with embedded payment flow emerging, as global mobile payments revenues are projected to reach $ 3tn by 2019 . The convergence of mobile, video, social and big data analytics will reportedly require innovative business models offering a vertical consolidation play for future proofing through sustainability.
IBIS Capital , US ’s specialist media/technology investment and advisory group, predicts that digital advertising spend will double to $ 253bn by 2019 , as focus on mobile adoption by One users by 2017 and the emergence of cross-screen video advertising accelerates the IBIS Capital industry, which will be led primarily by the US and European markets. Key growth trends are forecast for programmatic and real-time bidding ( 25%-48% in 2017 ), with global spend increasing to $ 253bn by 2018 for video ads and new opportunities for disrupting mobile operator payment methods with embedded payment flow emerging, as global mobile payments revenues are projected to reach $ 3tn by 2019 . The convergence of mobile, video, social and big data analytics will reportedly require innovative business models offering a vertical consolidation play for future proofing through sustainability.