Speaking at Cannes on this week , Facebook 's Chief Chris Cox , Product Officer , unveiled Facebook 's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook 's app. Users will be able to navigate through full-screen photos, videos or tilt their phones for a 360-degree view of a product. Facebook has not yet begun testing this ad format, but plans to talk to marketers Tuesday at Cannes to get feedback.
Speaking at Cannes on Tuesday, Facebook's Chief Product Officer, Chris Cox, unveiled Facebook's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook's app. Users will be able to navigate through full-screen photos, videos or tilt their phones for a 360-degree view of a product. Facebook has not yet begun testing this ad format, but plans to talk to marketers this week at Cannes to get feedback.