MediaMonks CEO Victor Knaap said the company’s major investment will be in Asia, and that he plans to spend half of his time in Asia gaining first-hand experience of how technology is used in the region. There is a mismatch between consumers and agency solutions that the company aims to address, he said. MediaMonks competes with tech giants and start-ups for talent, rather than ad agencies, as it aims to become the best in class in creative, according to Knaap. “People are looking at us because we have an innovative approach to digital media — not just content but also technology,” Knaap, who has been working on this project since 2013, told TechCrunch.
MediaMonks CEO Victor Knaap said the company’s major investment will be in Asia, and that he plans to spend half of his time in Asia gaining first-hand experience of how technology is used in the region. There is a mismatch between consumers and agency solutions that the company aims to address, he said. MediaMonks competes with tech giants and start-ups for talent, rather than ad agencies, as it aims to become the best in class in creative, according to Knaap. The company’s parent, S4 Capital, will open its first integrated office in Singapore on 2 April.