Instagram has switched on its advertising API , which will help the photo sharing site transform itself into a major advertising platform . Access to the API will allow marketers to plan their campaigns in a more interactive fashion , alongside other digital campaigns for Facebook and Twitter . Previously on Instagram , advertisers had to contact an Instagram marketing representative , meaning adverts on the platform were restricted to those who were willing to spend both time and money . Instagram is currently developing self - serve buying tools and APIs with a small group of partners , but plans to roll it out to all advertisers later this year .
Instagram has switched on its advertising API, which will help the photo sharing site transform itself into a major advertising player. Access to the API will allow marketers to plan their campaigns in a more automated fashion, alongside other digital campaigns for Facebook and Twitter. Previously on Instagram, advertisers had to contact an Instagram sales representative, meaning adverts on the platform were restricted to those who were willing to invest both time and money. Instagram is currently testing self-serve buying interfaces and APIs with a small group of partners, but plans to roll it out to all advertisers later this year.