The Swedish fashion retailer has been accused by Danish journalists of incinerating 12 tonnes of unsold clothing per year. According to the tests, the trousers sent for incineration did not contain any harmful levels of chemicals and normal deposits of bacteria, similar to what one would expect to trousers sold in stores. The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA/NOVEREN in Denmark, before being destroyed. In total, H&M is claimed to have burned 60 tonnes of new, usable clothing products since 2013 as a result of overproduction. According to the report, which was published on Monday and obtained by Aftonbladet, the company had previously stated that it would not be selling any more clothes until all its stock was sold. In 2010, the brand was accused of destroying unwanted clothing at a New York store.
The Swedish fashion retailer has been accused by Danish journalists of incinerating 12 tonnes of unsold clothing per year. The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA/NOVEREN in Denmark, before being destroyed. In total, H&M is claimed to have burned 60 tonnes of new, usable clothing products since 2013 as a result of overproduction. According to the report, which was published on Monday and obtained by Aftonbladet, the company had previously stated that it would not be selling any more clothes until all its stock was sold. In 2010, the brand was accused of destroying unwanted clothing at a New York store.