It has threatened to sell off brands that do not make a positive contribution to society as part of the company ’s sustainable business agenda . comments came as Unilever updated investors on its performance in the first six months of 2019. Marmite and Magnum ice - cream are believed to be vulnerable to such a sale . Unilever CEO , Alan Jope , said that it was now necessary for consumer goods firms to have a “ marketing ” in order to attract customers . The company has asked marketers to develop sustainable marketing plans for its entire portfolio of over 400 brands .
It has threatened to sell off brands that do not make a positive contribution to society as part of the company ’s sustainable business agenda . Marmite and Magnum ice - cream are believed to be vulnerable to such a sale . Unilever CEO , Alan Jope , said that it was now necessary for consumer goods firms to have a “ marketing ” in order to attract customers . The company has asked marketers to develop sustainable marketing plans for its entire portfolio of over 400 brands .