Tsouvalas said the ranking takes into account factors such as enrollment size , hours between tweets and responses to posts . Universities are reaching out to engage with students on Facebook and Twitter . Expert : Colleges should make their social media more personal . Question : ` ` Why have a Twitter account if you only have four tweets in the past few months ? '' Survey : 98 % of colleges have a Facebook page ; 84 % have a Twitter account .
Universities are reaching out to engage with students on Facebook and Twitter . Expert : Colleges should make their social media more personal . Question : ` ` Why have a Twitter account if you only have four tweets in the past few months ? '' Survey : 98 % of colleges have a Facebook page ; 84 % have a Twitter account .