Facebook marketers remain cautious about efforts by Facebook and Google to solve problems of transparency and brand safety. Speakers at the conference of Facebook and Google included those supporting changes by the online giants and those who said the fixes had not been good enough. "I recognise that we have a huge responsibility to address specific concerns of advertisers and the industry, just some of the issues that are topical and on the list are measurement, brand safety and transparency. Sir Gill Whitehead , the CEO of the Incorporated Society of British Advertisers , said there were still problems to be fixed but the duopoly deserved some credit. Both have been under pressure to be more transparent about their programmatic ads, including about 6bn -party measurement, how they fight fraud and, in Facebook ’s case, being honest about user numbers.
Facebook marketers remain cautious about efforts by Facebook and Google to solve problems of transparency and brand safety. Speakers at the conference of Facebook and Google included those supporting changes by the online giants and those who said the fixes had not been good enough. Sir Gill Whitehead , the CEO of the Incorporated Society of British Advertisers , said there were still problems to be fixed but the duopoly deserved some credit. Both have been under pressure to be more transparent about their programmatic ads, including about 6bn -party measurement, how they fight fraud and, in Facebook ’s case, being honest about user numbers.