Media mogul Jeffrey Katzenberg has created WndrCo, a company that aims to create short-form television content to be consumed on mobile devices. (Katzenberg had dinner with Viacom CEO Bob Bakish last night.) Using the model typified by novelists Dan Brown and James Pattinson, whose books include short chapters, Katzenberg said his company would offer shows of between six and 10 minutes. The idea is for viewers to watch as they read or listen to an audio book while also watching video clips from other shows. Funding for the platform could come from ads or a subscription-based service, Katzenberg told a small audience at the Cannes Lions advertising festival.
Media mogul Jeffrey Katzenberg has created WndrCo, a company that aims to create short-form television content to be consumed on mobile devices. Using the model typified by novelists Dan Brown and James Pattinson, whose books include short chapters, Katzenberg said his company would offer shows of between six and 10 minutes. The idea is for viewers to watch as they read or listen to an audio book while also watching video clips from other shows. Funding for the platform could come from ads or a subscription-based service, Katzenberg told a small audience at the Cannes Lions advertising festival.