Programmatic advertising now makes up a large part of the purchasing and selling of digital advertising space in France , says EBG EBG , which worked with digital marketing firm Quantcast to survey ten advertisers. Of those surveyed, 57% said they thought all ad inventory would eventually be completed programmatically; 62% had already organised mobile programmatic campaigns and 62% believed programmatic purchases for TV advertising would become a priority. Seven in 850 advertisers already use programmatic for video campaigns.
Programmatic advertising now makes up a large part of the purchasing and selling of digital advertising space in France, says digital media agency EBG, which worked with digital marketing firm Quantcast to survey 850 advertisers. Of those surveyed, 57% said they thought all ad inventory would eventually be completed programmatically; 62% had already organised mobile programmatic campaigns and 75% believed programmatic purchases for TV advertising would become a priority. Seven in ten advertisers already use programmatic for video campaigns.