AppsFlyer is teaming with Weibo to develop a social marketing value measurement system . The aim is to provide better access for global advertisers and more in - depth understanding of the behaviours and preferences of users of the Chinese social media platform . Intended to help achieve maximum return on investment , the system will help to provide Chinese advertisers and media companies with a more effective measuring standard . AppsFlyer establishes a complete life cycle analysis for mobile app marketers by using several key metrics . It will become the first global third - party measurement provider to integrate fully with Google ’s advertising platform .
AppsFlyer is teaming with Weibo to create a social marketing value measurement system. The aim is to provide better access for global advertisers and more in-depth understanding of the behaviours and preferences of users of the Chinese social media platform. Intended to help achieve maximum return on investment, the system will attempt to provide Chinese advertisers and media companies with a more effective measuring standard. AppsFlyer establishes a complete life cycle analysis for mobile app marketers by assessing several key metrics. It will become the first global third-party measurement provider to integrate fully with Weibo’s advertising platform.