Quartz -based business news publisher Joy Robins has achieved a around 33 percent renewal rate for branded content – defined as a client returning to do more work. Publishers' campaigns tend to have very low renewal rates but Quartz addressed that by offering technology insights and research to brands, supported by DigitasLBi . The lab has enabled the creative services team to build deeper relationships with existing clients, leading to the development of further projects. Since Quartz launched five years ago, it has executed over 540 campaigns for more than 150 brands, according to a company spokesperson. The approach led to the increased renewal rate, which is 15 times higher than the industry average, according to MediaRadar data.
Quartz -based business news publisher Joy Robins has achieved a around 33 percent renewal rate for branded content – defined as a client returning to do more work. Publishers' campaigns tend to have very low renewal rates but Quartz addressed that by offering technology insights and research to brands, supported by DigitasLBi . The lab has enabled the creative services team to build deeper relationships with existing clients, leading to the development of further projects. The approach led to the increased renewal rate, which is 15 times higher than the industry average, according to MediaRadar data.