Elements is based on “building blocks” that companies can use to add in different features like alternate and localized payment methods, autofilling scripts, mobile payments, and responsive design that adjusts to whatever screen is being used. US payments products firm Stripe is launching [UNK] , a tool aimed at helping e - commerce merchants reduce the number of abandoned online shopping carts , which currently affects 70 % of shop visits . The tool enables customisation of the checkout experience , with the aim of encouraging shoppers to complete more transactions . Stripe found that among 100 sites , 72 % were bedevilled by one or more checkout errors , while the auto - fill system on almost half did n't work correctly . " This is something that affects literally every online business , " said Lachy Groom , Stripe ’s head of payments products . The company counts Facebook , Deliveroo and Lyft among its customers .
US payments products firm Stripe is launching [UNK] , a tool aimed at helping e - commerce merchants reduce the number of abandoned online shopping carts , which currently affects 70 % of shop visits . The tool enables customisation of the checkout experience , with the aim of encouraging shoppers to complete more transactions . Stripe found that among 100 sites , 72 % were bedevilled by one or more checkout errors , while the auto - fill system on almost half did n't work correctly . " This is something that affects literally every online business , " said Lachy Groom , Stripe ’s head of payments products . The company counts Facebook , Deliveroo and Lyft among its customers .