Twitter has launched Direct Message Cards, an ad format that encourages users to engage with promoted content through customisable call-to-action buttons. The new cards are designed for mobile devices and will be available in the coming weeks. Pátron Tequila has used this method to suggest cocktails based on users' preferred holiday experiences. Twitter has been allowing brands to use automated welcome messages and quick replies to engage with customers since the autumn. Twitter The new feature begins with the Bot-Tender experience from Pátron Tequila. Meanwhile, Facebook Messenger has introduced a feature that brings bots into group conversations, as well as a Discover tab for featured or popular bots.
Twitter has launched Direct Message Cards, an ad format that encourages users to engage with promoted content through customisable call-to-action buttons. The new cards are designed for mobile devices and will be available in the coming weeks. Pátron Tequila has used this method to suggest cocktails based on users' preferred holiday experiences. Twitter has been allowing brands to use automated welcome messages and quick replies to engage with customers since the autumn. Meanwhile, Facebook Messenger has introduced a feature that brings bots into group conversations, as well as a Discover tab for featured or popular bots.