In New York , merchandise retailers are doing brisk business selling Jeremy Lin 's No . 17 jerseys . Comment: Beijing ( CNN ) -- Entrepreneurs of all stripes are cashing in on the Lin-sanity phenomenon as swiftly as the NBA sensation can pull off his furious fast breaks . But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Lin 's English and Chinese names as trademarks in China .
In New York , merchandise retailers are doing brisk business selling Jeremy Lin 's No . 17 jerseys . Comment: But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Lin 's English and Chinese names as trademarks in China .