More online publishers are adopting consent-management platforms (CMPs) in order to meet the requirements of the new General Data Protection Regulations and not miss out on revenue. CMPs work by storing data on customers' consent to have their data stored, passing this on to advertisers, and ensuring compliance under the new regime. Getting any buyer demand is difficult these days if a vendor isn’t part of the IAB’s certified framework, said an executive at a major publishing company. The number of publishers making use of a CMP in the UK was 31% , up by 12% from July to July , according to figures from tech vendor Adzerk , while in the UK it has reached 31% , up 27% on the previous month .
More online publishers are adopting consent-management platforms (CMPs) in order to meet the requirements of the new General Data Protection Regulations and not miss out on revenue. CMPs work by storing data on customers' consent to have their data stored, passing this on to advertisers, and ensuring compliance under the new regime. The number of publishers making use of a CMP in the UK was 31% , up by 12% from July to July , according to figures from tech vendor Adzerk , while in the UK it has reached 31% , up 27% on the previous month .