The car rental service is about to get a run for its money from the sharing economy, as peer-to-peer car-rental firms such as Getaround and Turo grow in popularity. In an interview with Mashable, Lyft CEO John Zimmer said that his company has been working on this project since last year.
The car rental service is about to get a run for its money from the sharing economy, as peer-to-peer car-rental firms such as Getaround and Turo grow in popularity. Although there are still problems surrounding customer understanding and service definition, P2P car rental start-ups can offer lower rates than traditional rental companies and a choice of high-end vehicles, while in some cases, incidents where damage occurs can be worked out without excessive cost to the customer.