Despite the SoftBank bailout , WeWork rivals believe that the company is still in a critical state and that it needs to aggressively cut costs and reduce its risk without damaging its reputation and scaring off competitors . Six flexible office operators interviewed by Reuters suggested a number of ways that WeWork could pare its losses , from closing poorly performing locations and withdrawing from non - core businesses such as construction to partnering with landlords on venues and stopping discounting its prices . The prospect of WeWork stopping the incentives it offers to operators has some operators quite excited .
Despite the SoftBank bailout, WeWork rivals believe that the company is still in a critical condition and that it needs to aggressively cut costs and balance sheet risk without destroying its reputation and scaring off customers. Six flexible office operators interviewed by Reuters suggested a number of ways that WeWork could pare its losses, from closing poorly performing locations and withdrawing from non-core businesses such as construction to partnering with landlords on venues and stopping discounting its prices. The prospect of WeWork stopping the incentives it offers to customers has some rivals quite excited.