Marketers are likely to establish proper whitelist ##ing themselves in the wake of the YouTube brand safety scandal . Brands like Nike and Adidas recently stopped spending on YouTube after ads were found against content that exploited children . The Google - owned platform has since deleted hundreds of accounts and 150,000 videos . But marketers are unlikely to threaten to pull their spending altogether and are instead likely to work with platforms to address the problems . “We [L’Oréal] can’t say we’re not going to use this channel because of certain issues [like brand safety]. Stéphane Bérubé , L'Oréal 's CMO for Western Europe , said it was the responsibility of all advertisers to help find solutions to control markets where ads are served .
Marketers are likely to establish proper whitelist ##ing themselves in the wake of the YouTube brand safety scandal . Brands like Nike and Adidas recently stopped spending on YouTube after ads were found against content that exploited children . The Google - owned platform has since deleted hundreds of accounts and 150,000 videos . But marketers are unlikely to threaten to pull their spending altogether and are instead likely to work with platforms to address the problems . Stéphane Bérubé , L'Oréal 's CMO for Western Europe , said it was the responsibility of all advertisers to help find solutions to control markets where ads are served .