Music streaming service Spotify is trying out allowing sponsorship of its Discover Weekly service in place of adverts . The company 's flagship personalised playlist , which customises each user 's experience based on AI technology , will now allow brands to take ownership of the service for a fee and receive marketing strategy help from Spotify . With twice the amount of streaming as other users , Discover Weekly listeners offer a more frequent and engaged audience for advertisers , making the scheme more desirable . Microsoft will be the first company to sponsor the playlist , with an AI ad campaign called Empowering Us All .
Music streaming platform Spotify is trying out allowing sponsorship of its Discover Weekly playlist in place of adverts. The company's flagship personalised playlist, which customises each user's experience based on AI technology, will now allow brands to take ownership of the programme for a period and receive marketing strategy help from Spotify. With twice the amount of streaming as other users, Discover Weekly listeners offer a more frequent and engaged audience for advertisers, making the scheme more desirable. Microsoft will be the first company to sponsor the playlist, with an AI ad campaign called Empowering Us All.