Paul Brenner has introduced NextRadio , which uses machine learning to collate recently-released tracks from the past two weeks , based on the user's listening history and preferences. Adverts are included only on the free version, not the paid subscription option. The CEO of mobile streaming FM service NextRadio , Google Play Music , sampled New Release Radio in beta and sees a natural progression to using location-based targeting options to assist advertisers, thereby increasing the ad inventory value. Google only serves ads on the free service, not on the paid subscription service. Advertisers could eventually choose their target audience down to their postcode, with new pricing models expected.
Paul Brenner has introduced NextRadio , which uses machine learning to collate recently-released tracks from the past two weeks , based on the user's listening history and preferences. Adverts are included only on the free version, not the paid subscription option. The CEO of mobile streaming FM service NextRadio , Google Play Music , sampled New Release Radio in beta and sees a natural progression to using location-based targeting options to assist advertisers, thereby increasing the ad inventory value. Advertisers could eventually choose their target audience down to their postcode, with new pricing models expected.