Gabon -based the Olam Farmer Information System (OFIS is using artificial intelligence and big data as part of its smart farming initiative, the Olam Farmer Information System (OFIS ). It aims to boost production and value for smaller cocoa, coffee and nut growers in Asia and Africa , as well as improve efficiency, quality and traceability across the global supply chain. The company also plans to launch an online platform under its Olam International programme, where farmers can sell crops, purchase fertilisers and access insurance and other financial services. Such information is highly valued by global food and beverage manufacturers that make up the bulk of Olam's customers, many of which face pressure from environmental organizations on the sustainability of their businesses and increasing demands from consumers seeking to buy from socially responsible companies. Olam is a major provider of foodstuffs such as nuts and cocoa beans to world agriculture businesses.
Gabon -based the Olam Farmer Information System (OFIS is using artificial intelligence and big data as part of its smart farming initiative, the Olam Farmer Information System (OFIS ). It aims to boost production and value for smaller cocoa, coffee and nut growers in Asia and Africa , as well as improve efficiency, quality and traceability across the global supply chain. The company also plans to launch an online platform under its Olam International programme, where farmers can sell crops, purchase fertilisers and access insurance and other financial services. Olam is a major provider of foodstuffs such as nuts and cocoa beans to world agriculture businesses.