Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth. Sign in to see everything the ANA has to offer. Already have an account? The industry's best insights and resources await: Use your business email address to create your free account; if you're a member through your company, we'll know. Members can access their benefits as soon as they sign up and log in. You can still create a free account to access the ANA's online publications in ANA Newsstand, receive content and special event offers through our newsletters, get breaking industry updates, and so much more. The content you're trying to see is available to: Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
Facebook is now the most used business-to-business social channel, with LinkedIn coming second, according to an annual study by Social Media Examiner. The study took in responses from 5,700 B2B marketers and found 43% regarded Facebook as their most important social channel, compared with 37% for LinkedIn and 12% for Twitter. “People are using it more than ever before, but they don’t know it,” said David Karp, CEO of Karp Associates. In Q3 2017, the social media giant posted ad revenues of $10.1bn, an increase of 49% on the same period last year.