Lego has launched a range of clothing for adults , which can only be purchased using a QR code for purchase , in a campaign aimed at millennials . The Snapcode offers entry to a virtual boutique , available to users in the US , UK , France and Germany , where Lego - branded items including sweatshirts , T - shirts and caps are for sale . The outlet, on Eastcastle Street in the center of the city, will be empty bar a Snapcode displayed on a plinth that they can scan to shop. Visitors to Lego 's Eastcastle Street physical store in London can purchase the items , but will have just one opportunity to scan a Snapcode on a plinth inside the shop .
Lego has launched a range of clothing for adults , which can only be purchased using a QR code for purchase , in a campaign aimed at millennials . The Snapcode offers entry to a virtual boutique , available to users in the US , UK , France and Germany , where Lego - branded items including sweatshirts , T - shirts and caps are for sale . Visitors to Lego 's Eastcastle Street physical store in London can purchase the items , but will have just one opportunity to scan a Snapcode on a plinth inside the shop .