Non-profit group the Praxis Project has filed a lawsuit against Coca-Cola and the American Beverage Association (ABA) accusing them of deliberately misleading consumers about the health effects of soda. In the 1980s, the tobacco companies argued smokers knowingly assumed the risks of cancer, or other health problems, when they began smoking, but it wasn't until a third phase of lawsuits filed against tobacco companies when it emerged the the tobacco companies had actually been aware of the addictive nature of tobacco. The suit was filed in federal court on Tuesday by the non-profit organization Public Citizen (PC), which is also suing PepsiCo for allegedly misrepresenting its products to consumers. The suit also charges that Coke targets children with its advertising. If the lawsuit is successful, implications could be far-reaching, not only for Coca-Cola but the soda and food and beverage industries.
Non-profit group the Praxis Project has filed a lawsuit against Coca-Cola and the American Beverage Association (ABA) accusing them of deliberately misleading consumers about the health effects of soda. The suit was filed in federal court on Tuesday by the non-profit organization Public Citizen (PC), which is also suing PepsiCo for allegedly misrepresenting its products to consumers. The suit also charges that Coke targets children with its advertising. If the lawsuit is successful, implications could be far-reaching, not only for Coca-Cola but the soda and food and beverage industries.