L'Oréal will increase its spend on ad inventory from Amazon 's advertising business to help it identify customer trends among the 38% of total beauty searches that begin on Amazon , said L'Oréal digital director, Nick Buckley . Although the increase still means the 38% of L'Oréal 's search budget is allocated to Amazon search ads, the cosmetics company will spend more on the platform as the volume of customer searches increases. “We’re spending a lot of time at the moment in terms of how we react to that. Nick Buckley 's e-commerce sales grew 29.5% in the turn of the year and represent less than 10% of total sales, the company said.
L'Oréal will increase its spend on ad inventory from Amazon 's advertising business to help it identify customer trends among the 38% of total beauty searches that begin on Amazon , said L'Oréal digital director, Nick Buckley . Although the increase still means the 38% of L'Oréal 's search budget is allocated to Amazon search ads, the cosmetics company will spend more on the platform as the volume of customer searches increases. Nick Buckley 's e-commerce sales grew 29.5% in the turn of the year and represent less than 10% of total sales, the company said.