Adobe has unveiled a new self-service programmatic ad platform for advertisers and media publishers using Adobe Marketing Cloud products. The Adobe Advertising Platform products Adobe has unveiled a new self - service programmatic ad platform for advertisers and media publishers . Adobe 's Senior VP of Marketing Solutions , Justin Merickel , said , " This is key to success in the programmatic world as automation is rapidly defining the buying and selling of digital ads , but advertisers are demanding more real - time insight into campaign spend and revenue , which Adobe is delivering . "
The Adobe Advertising Platform products Adobe has unveiled a new self - service programmatic ad platform for advertisers and media publishers . Adobe 's Senior VP of Marketing Solutions , Justin Merickel , said , " This is key to success in the programmatic world as automation is rapidly defining the buying and selling of digital ads , but advertisers are demanding more real - time insight into campaign spend and revenue , which Adobe is delivering . "