Home Retail Group is key in the retail space, both in terms of e-commerce and how technology can improve the overall experience for the consumer. Interaction of online and offline space is also a key challenge. Sainsbury ’s can extract value from its planned acquisition of Digital , if it can instill digital change into the Sainsbury‘s shopping model and use their combined out-of-town retail park locations to power a distribution network to re-write the delivery rules of online ordering. The deal also brings a host of big data and granular customer insights which can be mined to inform the retailer and implement change. As part of the sale, Sainsbury‘s will also be buying a sea of big data and granular customer insights, which can be mined for deeper intelligence that will drive improvements to the overall retail experience. An important part of the puzzle that Sainsbury ’s will need to solve in order to truly compete in the digital retail space is accurate product recommendations which drive millions of Sainsbury sales.
Home Retail Group is key in the retail space, both in terms of e-commerce and how technology can improve the overall experience for the consumer. Interaction of online and offline space is also a key challenge. Sainsbury ’s can extract value from its planned acquisition of Digital , if it can instill digital change into the Sainsbury‘s shopping model and use their combined out-of-town retail park locations to power a distribution network to re-write the delivery rules of online ordering. The deal also brings a host of big data and granular customer insights which can be mined to inform the retailer and implement change. An important part of the puzzle that Sainsbury ’s will need to solve in order to truly compete in the digital retail space is accurate product recommendations which drive millions of Sainsbury sales.