average revenue per user) metrics when taking care to develop Story campaigns that reflect the in-app user experience as accurately as possible. Mobile marketing infrastructure firm Tenjin and deep linking company Branch.io are in Google ’s Mobile Measurement Partner programme . The partnerships are expected to help marketers optimise their application install and re - engagement campaigns on demand and increase return on investment by monitoring performance at a greater depth and granularity .
Mobile marketing infrastructure firm Tenjin and deep linking company Branch.io are in Google ’s Mobile Measurement Partner programme . The partnerships are expected to help marketers optimise their application install and re - engagement campaigns on demand and increase return on investment by monitoring performance at a greater depth and granularity .