Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Google and Facebook. The company said in a statement on Wednesday that its new unit would be called “Digital Marketing.” WPP, Publicis, Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US. The group will be tasked with boosting the accountability and effectiveness of Nestle’s digital media and helping local markets establish contracts in the sector.
Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Google and Facebook. The Global Digital Media Center of Competencies (DCoC) will be run by Sebastien Szczepaniak, global head of sales and e-business at Nestle, and Tom Buday, global head of marketing and consumer comms. WPP, Publicis, Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US. The group will be tasked with boosting the accountability and effectiveness of Nestle’s digital media and helping local markets establish contracts in the sector.