CNN Latino targets the growing and diverse Hispanic market , delivering a broad spectrum of programming . `` The U.S. market is so diverse and so large that there is room for two distinctive content options , '' said CNN executive . There is a company-wide initiative at the Pew Hispanic Center to produce more content for the the United States U.S. Hispanic audience . This will be CNN en Español 's first attempt in creating an alternative programming block for broadcast Spanish -language TV .
CNN Latino targets the growing and diverse U.S. Hispanic market , delivering a broad spectrum of programming . `` The U.S. market is so diverse and so large that there is room for two distinctive content options , '' said CNN executive . There is a company-wide initiative at CNN to produce more content for the U.S. Hispanic audience . This will be CNN en Español 's first attempt in creating an alternative programming block for broadcast Spanish-language TV .