DoubleClick Ad Exchange , PubMatic and TripleLift are among the ad exchange ##rs and supply side companies that have partnered with Adobe to ensure that all fees – except some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform . The move is an attempt to bring transparency to the marketplace and stamp out additional , undisclosed fees usually passed on to the buy side . " The future of digital advertising will be based on the intersection of brand advertising and programmatic , " said Rajeev Goel , the CEO of PubMatic .
DoubleClick Ad Exchange, PubMatic and TripleLift are among the 13 exchange partners and supply side platforms that have partnered with Adobe to ensure that all fees – including some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform. The move is an attempt to bring transparency to the industry and stamp out additional, hidden costs usually passed on to the buy side. "The future of digital advertising will be based on the intersection of brand advertising and programmatic," said Rajeev Goel, the CEO of PubMatic.