Changing the order of options on a McDonald's menu led to a change in sales. wherein individuals feel an urge to defy the system once aware of nudges in place. The study found that when customers were given more options, they spent more. This is according to a 12-week study by researchers from Manchester Metropolitan University. Lead researcher Kelly Ann Schmidtke, writing in Psychology & Marketing, commented on the importance of fitting interventions into existing choice environments to modify real-world behaviour—so called "nudges."
Changing the order of options on a McDonald's menu led to a change in sales. The study found that when customers were given more options, they spent more. This is according to a 12-week study by researchers from Manchester Metropolitan University. Lead researcher Kelly Ann Schmidtke, writing in Psychology & Marketing, commented on the importance of fitting interventions into existing choice environments to modify real-world behaviour—so called "nudges."