WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over 24 August . He revealed how 5 of the agency's major clients, Procter & Gamble , was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." Sorrell believes that marketing trade bodies should be holding WPP and Procter & Gamble to account.
WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over the next few years. He revealed how one of the agency's major clients, Procter & Gamble, was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." Sorrell believes that marketing trade bodies should be holding Google and Facebook to account.