The ruling, delivered on Monday, dismissed CityFibre’s request for a Judicial Review of ASA’s decision that fixed line hybrid fibre connections containing copper, which are therefore slower, can be advertised as fibre broadband. The High Court ruling in favour of the Advertising Standards Authority’s decision to allow hybrid-fibre connections to be described as full-fibre is disappointing, according to the Independent Network Co-operative Association (INCA). Adding weight to CityFibre’s complaint, INCA CEO Malcolm Corbett said the efforts of independent network operators to deliver full-fibre services should not be undermined to misleading advertising. “Consumers are being misled by false claims that hybrid fibre-coaxial (HFC-C) and other technologies will provide a better service than full fibre.
The High Court ruling in favour of the Advertising Standards Authority’s decision to allow hybrid-fibre connections to be described as full-fibre is disappointing, according to the Independent Network Co-operative Association (INCA). Adding weight to CityFibre’s complaint, INCA CEO Malcolm Corbett said the efforts of independent network operators to deliver full-fibre services should not be undermined to misleading advertising. “Consumers are being misled by false claims that hybrid fibre-coaxial (HFC-C) and other technologies will provide a better service than full fibre.