Amazon has launched a feature called AR View in its app to enable virtual product viewings in customers' own homes, using smartphone cameras. Available on iOS devices, AR View will contain thousands of products viewable in augmented reality. Customers will be able to view products in their own environments, rather than having to rely on their imaginations. Like IKEA’s implementation, Amazon’s new AR View feature takes advantage of Apple’s ARKit – software that allows third-party developers to more easily add AR functionality to their mobile apps. The company is also working with the National Geographic Society and other partners to create an AR experience for museums that can display objects from around the world.
Amazon has launched a feature called AR View in its app to enable virtual product viewings in customers' own homes, using smartphone cameras. Available on iOS devices, AR View will contain thousands of products viewable in augmented reality. Customers will be able to view products in their own environments, rather than having to rely on their imaginations. The company is also working with the National Geographic Society and other partners to create an AR experience for museums that can display objects from around the world.