Today, Google announced the launch of a new product called Customer Match, this allows advertisers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. The company says that it will be rolling out customer matching in “coming weeks.” On top of this, Google will also be giving advertisers the ability to use that same data to find similar audiences — that is, signed-in users who may not be on your own lists but match profiles of those who are and are therefore more likely to be interested in your products. This sees Google move further in the direction of Facebook's targeting territory, an area which Google have been slow to enter compared to its competitors.
Today, Google announced the launch of a new product called Customer Match, this allows advertisers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. The company says that it will be rolling out customer matching in “coming weeks.” This sees Google move further in the direction of Facebook's targeting territory, an area which Google have been slow to enter compared to its competitors.