Borderfree, a logistics solution provider, has expanded its partnership with Ant Financial, a payment service provider, to provide Chinese online shoppers with American fashion, sports apparel and lifestyle accessories brands in time for the holiday season. The new partnership, which will be announced at an event on Thursday, is part of Ant Financial’s efforts to expand into China as it seeks to become one of China’s largest e-commerce companies. This partnership comes as China is increasingly wanting to purchase US goods online. EMarketers predicts that China will account for more than 40% of the worlds retail e-commerce sales in 2015.
Borderfree, a logistics solution provider, has expanded its partnership with Ant Financial, a payment service provider, to provide Chinese online shoppers with American fashion, sports apparel and lifestyle accessories brands in time for the holiday season. The partnership will allow Alipay's users to purchase products online from retailers such as Bloomingdale's, Macy's, Aéropostale, and Saks Fifth Avenue, all using localised payments. This partnership comes as China is increasingly wanting to purchase US goods online. EMarketers predicts that China will account for more than 40% of the worlds retail e-commerce sales in 2015.