Google must step up its game with YouTube as competition is getting fierce. YouTube and parent company Google are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred. The move will mean marketers can engage with audiences of viral content from “smaller, lesser-known channels.” In a blog post, Google’s VP for product management David Drummond said that the new ad format is designed “to give brands an opportunity to reach their target audience in ways they haven’t been able to.” Toyota is one of the first companies to increase its budget by 400% for Google Preferred.
YouTube and parent company Google are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred. The move will mean marketers can engage with audiences of viral content from “smaller, lesser-known channels.” In a blog post, Google’s VP for product management David Drummond said that the new ad format is designed “to give brands an opportunity to reach their target audience in ways they haven’t been able to.” Toyota is one of the first companies to increase its budget by 400% for Google Preferred.