Sainsbury ’s total sales rose by 0.3 % in Q1 of 2016 , prompting chief executive Mike Coupe to say the group is “ confident ” that its multichannel strategy is working . Online grocery sales were up by 8 % and online rose by 13 % , although like - for - like sales dipped by 0.8 % . market Sainsbury's today said it was confident in its multichannel strategy in the face of "challenging" market conditions. Sainsbury ’s recently launched an online shopping app , while sales in convenience stores had grown by more than 6 % . Mr Coupe called it a “ solid start to the year ” and said the company ’s “ strategy to be a trusted multichannel , multi - product and services retailer is working ” .
Sainsbury ’s total sales rose by 0.3 % in Q1 of 2016 , prompting chief executive Mike Coupe to say the group is “ confident ” that its multichannel strategy is working . Online grocery sales were up by 8 % and online rose by 13 % , although like - for - like sales dipped by 0.8 % . Sainsbury ’s recently launched an online shopping app , while sales in convenience stores had grown by more than 6 % . Mr Coupe called it a “ solid start to the year ” and said the company ’s “ strategy to be a trusted multichannel , multi - product and services retailer is working ” .