The Times and the Sunday Times hit 500,000 subscribers in June, thanks in part to monitoring reader responses to various subscription offers. In a statement, Google said it was “proud of our record growth across all platforms,” but declined to comment on its plans for the Times. The Times also increased its registered-access user pool, where readers sign up to read two articles a week, to 3.75 million. Over the next year, it plans to make personalization more automated. The extra users helped to improve understanding of how readers react to different subscription offers and enabled improved targeting of content, with the aim of converting occasional readers into full subscribers.
The Times and the Sunday Times hit 500,000 subscribers in June, thanks in part to monitoring reader responses to various subscription offers. In a statement, Google said it was “proud of our record growth across all platforms,” but declined to comment on its plans for the Times. The Times also increased its registered-access user pool, where readers sign up to read two articles a week, to 3.75 million. The extra users helped to improve understanding of how readers react to different subscription offers and enabled improved targeting of content, with the aim of converting occasional readers into full subscribers.