Valued at $20bn and with expectations that Softbank will soon invest a further $3bn to lift its value to $35bn, sceptics question “We can systematically say how many desks we’ll open in a city in the future,” says Jennifer Berrent, the firm’s chief operating officer. WeWork’s viability in an industry prone to painful ups and downs. Even so, the company has reimagined the corporate office, slashing the per-employee cost with efficient use of space and creating a happier working environment. Furthermore, it has insulated the parent company from the inherent mismatch in leases by creating individual special-purpose entities that own individual leases and is increasingly using revenue-sharing leases. The company’s success can be attributed not only to its innovative approach but also to its ability to attract top talent from other companies – including Apple, Google and Facebook – which have all been looking for ways
Valued at $20bn and with expectations that Softbank will soon invest a further $3bn to lift its value to $35bn, sceptics question WeWork’s viability in an industry prone to painful ups and downs. Even so, the company has reimagined the corporate office, slashing the per-employee cost with efficient use of space and creating a happier working environment. Furthermore, it has insulated the parent company from the inherent mismatch in leases by creating individual special-purpose entities that own individual leases and is increasingly using revenue-sharing leases. The company’s success can be attributed not only to its innovative approach but also to its ability to attract top talent from other companies – including Apple, Google and Facebook – which have all been looking for ways