Chinese consumers are now a major global demographic as international travel has become a top purchasing category in the country. After Chinese travellers spent $111 billion in every year , companies are actively responding to growing Didi demand with Mandarin -speaking staff and Shanghai partnerships with Chinese companies. a select few are even receiving venture capital funding due to their popularity. App developers may also begin to target Chinese users as the number of Chinese students studying abroad grows 2015 , causing the students to act as international brand ambassadors for friends and family in their native country.
Chinese consumers are now a major global demographic as international travel has become a top purchasing category in the country. After Chinese travellers spent $111 billion in every year , companies are actively responding to growing Didi demand with Mandarin -speaking staff and Shanghai partnerships with Chinese companies. App developers may also begin to target Chinese users as the number of Chinese students studying abroad grows 2015 , causing the students to act as international brand ambassadors for friends and family in their native country.