Pandora has completed its $145m acquisition of digital audio ad firm AdsWizz. “We built the AdsWizz platform using innovative technology in service of a simple idea: provide value to all stakeholders in the digital audio ecosystem – including brands, listeners and publishers – with relevant, engaged and highly targeted advertising experiences,” said Alexis van de Wyer, CEO of AdsWizz, in a statement released this morning. The streaming service will use AdsWizz services to upgrade its own ad technology capabilities over the coming months in hopes that better ad tech could help Pandora generate more revenue from its free listeners. “Over time, we expect our advertising business to be able to leverage a broader set of data and insights about how people listen to music,” said CEO Tim Westergren.
Pandora has completed its $145m acquisition of digital audio ad firm AdsWizz. The streaming service will use AdsWizz services to upgrade its own ad technology capabilities over the coming months in hopes that better ad tech could help Pandora generate more revenue from its free listeners. “Over time, we expect our advertising business to be able to leverage a broader set of data and insights about how people listen to music,” said CEO Tim Westergren.