Global ad fraud could cost $23bn in 2019, rising to $30bn if economic and social costs are added, according to a report by cybersecurity company Cheq. The report said digital ad spending would reach $316bn in 2019. So why is this industry so rife with fraud? Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $32bn by 2022. How much money is stolen from advertisers? The firm said studies which put the cost at $7.2bn each year were based on limited samples.
Global ad fraud could cost $23bn in 2019, rising to $30bn if economic and social costs are added, according to a report by cybersecurity company Cheq. The report said digital ad spending would reach $316bn in 2019. Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $32bn by 2022. How much money is stolen from advertisers? The firm said studies which put the cost at $7.2bn each year were based on limited samples.