Google is set to index mobile searches separately, following the continued growth of mobile phone users. Trend analyst Gary Illyes unveiled the change at digital marketing conference Pubcon, and said there would still be a desktop index, but it would not be "as fresh and as up to date" as the mobile version. The move comes after Google's search engine was criticised for its lack of relevance in recent years.
Google is set to index mobile searches separately, following the continued growth of mobile phone users. Trend analyst Gary Illyes unveiled the change at digital marketing conference Pubcon, and said there would still be a desktop index, but it would not be "as fresh and as up to date" as the mobile version. The move follows several pivots towards mobile users, including the recent introduction of Accelerated Mobile Pages.