UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner. The appointment of Atomic signals a new marketing approach for the retailer as it continues to implement with its turnaround plan. “Homebase is a much loved brand and we’re thrilled to be part of the team to turn the business around and put it back on a growth trajectory.” explains Jon Goulding, CEO, Atomic London. Atomic won the account following a competitive pitch and follows the appointment of Havas Media earlier in the year. Retail marketing manager, Grainne Arnold said: “Atomic’s appointment comes as we seek to build an exciting future for the Homebase brand and store experience. Atomic’s creative platform and ideas combined with their passion for the brand is exactly what the business needs to help us on this journey.” Source : Insight DIY and Homebase For all the very latest news and intelligence on the largest UK home improvement and garden retailers, sign up for the Insight DIY weekly newsletter. 05 July 2019 Insight provides a host of information I need on many of our companys largest customers. I use this information regularly with my team, both at a local level as well as with our other international operations. Its extremely useful when sharing market intelligence information with our corporate office. Paul Boyce - European CEO, QEP Ltd.
It has appointed creative agency Atomic London following a competitive pitch to manage its creative team . Earlier this year , Havas Media was appointed by the BT Group to manage its media planning and buying . Atomic will take the role as lead creative agent as Homebase continues to implement a turnaround strategy .