Chinese mobile wallet provider Alipay has joined forces with luxury US fashion brand Rebecca Minkoff. The two companies announced the partnership on Monday at a press conference in New York City. Alipay currently has 520 million users across the world, and is specifically targeting Chinese tourists. The digital wallet company is working on partnerships to raise their profile and target new demographics.
Chinese mobile wallet provider Alipay has joined forces with luxury US fashion brand Rebecca Minkoff. Under the partnership, Chinese tourists in the US will be able to make payments in Rebecca Minkoff stores using their Alipay account. Alipay currently has 520 million users across the world, and is specifically targeting Chinese tourists. The digital wallet company is working on partnerships to raise their profile and target new demographics.