News broadcaster NBC stays relevant to a younger audience through programming that is shown exclusively on social media app Snapchat. According to the company, Around 60% of its show The Voice on the platform at least three unique viewers watch 29 million times per week. NBC also broadcasts its non-dedicated content such as Stay Tuned's . And thus far, it looks to be doing very, very well. Around 60% of viewers are under 25 years of age . The platform is proving a boon to NBC and its advertisers, who can use it to reach a wider audience and a younger demographic.
News broadcaster NBC stays relevant to a younger audience through programming that is shown exclusively on social media app Snapchat. According to the company, Around 60% of its show The Voice on the platform at least three unique viewers watch 29 million times per week. NBC also broadcasts its non-dedicated content such as Stay Tuned's . Around 60% of viewers are under 25 years of age . The platform is proving a boon to NBC and its advertisers, who can use it to reach a wider audience and a younger demographic.