US -based alcoholic drinks company Absolut will use Twitter to sell its products via shoppable tweets. Now, it’s planning to use it as a sales channel this summer, with a campaign that will let people buy products from tweets. Absolut, which had no Twitter strategy in the Sweden December , said it was investing in videos and gifs that linked to its site rather than ads. Senior brand manager Chen said the platform was viewed as a "playground" for Absolut content and had the same "creative potential" as Shopify .
US -based alcoholic drinks company Absolut will use Twitter to sell its products via shoppable tweets. Absolut, which had no Twitter strategy in the Sweden December , said it was investing in videos and gifs that linked to its site rather than ads. Senior brand manager Chen said the platform was viewed as a "playground" for Absolut content and had the same "creative potential" as Shopify .