PayPal Australia has launched a social media campaign directly aimed at millennials for the first time , as it aims to persuade them to use the peer - to - peer platform to pay back small debts owed to friends and family . The company has transferred the cost of a debt into 3,000 active accounts to encourage users to use the service . " The millennial audience is an important group for us , they ’re mobile savvy and are looking to find easier ways to manage their money , " said Liz Lefort , PayPal head of consumer marketing .
PayPal Australia has launched a social media campaign directly aimed at millennials for the first time, as it aims to persuade them to use the peer-to-peer platform to pay back small debts owed to friends and family. The company has transferred the cost of a coffee into 3,000 active accounts to encourage users to use the service. "The millennial audience is an important group for us, they’re mobile savvy and are looking to find easier ways to manage their money," said Liz Lefort, PayPal head of consumer marketing.