Most Chinese customers at South Korean duty free shops are in their 20's to 30's according to the latest retail figures, highlighting a shift from the previous reliance on middle-aged Chinese tourists. The vast majority of Chinese customers at South Korean duty free stores are now in their 20s and 30s, according to retailers’ latest figures. The rise in younger visitors could be attributed to their increasing attraction to South Korea's pop and drama culture as well as the shopping experiences on offer. According to data released by Korea Tourism Organization (KTO), there were 1.36 million tourists visiting China last year, up 8% compared with 2016.
Most Chinese customers at South Korean duty free shops are in their 20's to 30's according to the latest retail figures, highlighting a shift from the previous reliance on middle-aged Chinese tourists. The rise in younger visitors could be attributed to their increasing attraction to South Korea's pop and drama culture as well as the shopping experiences on offer. According to data released by Korea Tourism Organization (KTO), there were 1.36 million tourists visiting China last year, up 8% compared with 2016.