A majority of planners expressed concern over various issues surrounding online advertising. About 94 % of planners expect to at least maintain their current level of spending on digital place - based ( PBS ) and digital - out - of - home ( DOOH ) advertising over the next three years , a study from the Digital Place Based Advertising Association 's ( DPAA ) found . While just over 50 % of planners included DPB / DOOH in their media plans in 2015 , for the past 12 months the figure was 61 % . In the same period , 44 % of voters recommended media plans that combine DPB / PBS with mobile . The role of traditional TV will be less significant than the role of PBS / DOOH in digital everywhere campaigns by 2019 , according to respondents .
About 94 % of planners expect to at least maintain their current level of spending on digital place - based ( PBS ) and digital - out - of - home ( DOOH ) advertising over the next three years , a study from the Digital Place Based Advertising Association 's ( DPAA ) found . While just over 50 % of planners included DPB / DOOH in their media plans in 2015 , for the past 12 months the figure was 61 % . In the same period , 44 % of voters recommended media plans that combine DPB / PBS with mobile . The role of traditional TV will be less significant than the role of PBS / DOOH in digital everywhere campaigns by 2019 , according to respondents .