Programmatic advertising platform Adelphic has seen its video viewability increase by up to 70 % , after receiving a new offering from analytics company Integral Ad ##s . The platform allows Adelphic 's partners to reach audiences using video , display and native ads on both mobile and desktop , and offers a comprehensive targeting and measurement solution . With the introduction of streamlined workflow for programmatic ads , the two firms say they have closed the loop between targeting and measurement , while reducing the legwork necessary to optimise a campaign .
Programmatic advertising platform Adelphic has seen its video viewability rise by up to 70%, after integrating a viewability offering from analytics company Integral Ad Science. The tool allows Adelphic's partners to reach audiences using video, display and native ads on both mobile and desktop, and offers a comprehensive targeting and measurement solution. With the introduction of streamlined workflow for programmatic ads, the two firms say they have closed the loop between targeting and measurement, while reducing the legwork necessary to optimise a campaign.