Armstrong , CEO of AOL , the largest wireless carrier in the New York , thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades . Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow AOL , which purchased Verizon the next three decades , to collect data from all the apps on its users' wireless phones, which then enables location based targeting. AOL is also identifying ways to display consumer-rated ads, so others can see the success of an ad, in a bid to become more transparent and help fight against ad-blockers.
Tim Armstrong, CEO of AOL, the largest wireless carrier in the US, thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades. Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow Verizon, which purchased AOL last year, to collect data from all the apps on its users' wireless phones, which then enables location based targeting. AOL is also identifying ways to display consumer-rated ads, so others can see the success of an ad, in a bid to become more transparent and help fight against ad-blockers.