Twitter has started running real-time advertisements at Piccadilly Circus in London via the large video advertising corner, known as House of Cards . The social media company’s campaign will run ads linked to cultural moments through to early 2019 . Talking about its latest Piccadilly Lights venture, Twitter UK's senior marketing manager, Viv Bowdler said: "Twitter really is what's happening and over the next few months we'll be showcasing the biggest cultural moments that are setting Twitter alight in real time. " It will combine creative films with eye-catching visuals and hashtags. The first featured cultural event was the 2 November return of London series Piccadilly Circus . Twitter has worked with Piccadilly Lights operator Lights on the project.
Twitter has started running real-time advertisements at Piccadilly Circus in London via the large video advertising corner, known as House of Cards . The social media company’s campaign will run ads linked to cultural moments through to early 2019 . It will combine creative films with eye-catching visuals and hashtags. The first featured cultural event was the 2 November return of London series Piccadilly Circus . Twitter has worked with Piccadilly Lights operator Lights on the project.