Facebook has appointed former officials from both Conservative and Labour campaigns as part of efforts to build its reach as a political tool. The company is also working with the Democratic National Committee (DNC) on ways it can help elect Democrats in 2018. The company is expected to receive over £1m ($1.3m) in total from both major parties during the UK’s current general election campaign. Some commentators have expressed increasing concern at politicians’ use of Facebook to “micro-target” voters.
Facebook has appointed former officials from both Conservative and Labour campaigns as part of efforts to build its reach as a political tool. The company confirmed on 8 May that its new recruits included staff “whose role it is to help politicians and governments make good use of Facebook”. The company is expected to receive over £1m ($1.3m) in total from both major parties during the UK’s current general election campaign. Some commentators have expressed increasing concern at politicians’ use of Facebook to “micro-target” voters.