Medenine — A delegation from the Ministry of Tourism and professionals of the sector will visit, in October 2015 China to explore the market and study means to attract investments from this country, Minister of Tourism and Handicrafts Salma Elloumi said. She underlined, on the sidelines of an event Thursday evening to celebrate "the French super grannies", that the sector needs a great work, notably reforms providing for prospecting new markets (China, India and Russia) in addition to bolstering training, diversification of product and promotion of Tunisian destination while seeing to it to convey a different image of the country abroad by striving to relaunch the market. It also provides for energising the role of the Tunisian travel agencies in order not to depend only on foreign travel agencies noting that several reforms are under way to be submitted to the House of the People's Representatives (HPR), she said. Concerning the implementation of the latest measures decided for the tourist sector, the Minister said that these measures depend on several Ministries including the Ministries of Finance, Foreign Affairs and the Central Bank of Tunisia (BCT). Concerning the assessment of the tourist season, Loumi said that until August 2015, the number of tourists fell of 24% compared with the same period of 2014, despite the importance of interior tourism and neighbourhood, with an increase of 14%.
Delegates from Tunisia 's the Central Bank of Tunisia (BCT are to visit China August 2015 to look at ways to attract Chinese tourists to the country, as well as seeing how they can change its image, prior to a relaunch next month . Latest data regarding tourist figures for French visitors to Tunisia show a 14% decrease up to August 2015 , YoY.