Emerging Mumbai can best be served by "disruptive innovation", according to Umang Bedi , India & South Asia 's Managing Director for Bedi . Speaking at the IAMAI Marketing Conclave in India , he said the average Indian spends up to three hours a day on their mobile phone, while 42% of all business conducted in the country uses the devices. The time spent on the mobile in India is seven times the time spent on television. "We as leaders and marketers need to stay extremely humble and extremely paranoid. And we have to be innovative to see how we can disrupt ourselves before we find ourselves disrupted," said Bedi .
Emerging Mumbai can best be served by "disruptive innovation", according to Umang Bedi , India & South Asia 's Managing Director for Bedi . Speaking at the IAMAI Marketing Conclave in India , he said the average Indian spends up to three hours a day on their mobile phone, while 42% of all business conducted in the country uses the devices. "We as leaders and marketers need to stay extremely humble and extremely paranoid. And we have to be innovative to see how we can disrupt ourselves before we find ourselves disrupted," said Bedi .