On Thursday we reported on Facebook's impressive Q3 revenues, however, beneath the results, it seems Facebook, along with other major social networks, is losing relevance among millennials; the platforms’ target demographic. As Facebook has expanded its offering over time to include more content and adverts, it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts. The company also announced that it's adding a new feature called “Stories” which will allow people to share their stories directly from within Facebook. A recent YouGov study reported 58% of UK millennials claimed at least half of the posts seen in their news feed each day were 'irrelevant'.
On Thursday we reported on Facebook's impressive Q3 revenues, however, beneath the results, it seems Facebook, along with other major social networks, is losing relevance among millennials; the platforms’ target demographic. As Facebook has expanded its offering over time to include more content and adverts, it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts. Irrelevant content can quickly lead to negative sentiment among users, which could turn users off the site. A recent YouGov study reported 58% of UK millennials claimed at least half of the posts seen in their news feed each day were 'irrelevant'.