EdTech firm Coursera has started the process of moving its platform away from education courses to a larger, more career-orientated offering. “packaging” of courses into “products” to be sold. The company introduced a subscription service in October of last year, which allows users to take its tiny Master's degree courses for $39 to $89 per month, rather than a flat rate between $300 and $500. Since introducing subscriptions, the firm says it has doubled the number of users completing its Master's courses, called Specializations. In an interview with Mashable, Ed Catmull, CEO of Coursera, said that while he doesn't expect his company's new offering will be as popular as Udacity, it's still worth it.
EdTech firm Coursera has started the process of moving its platform away from education courses to a larger, more career-orientated offering. The company introduced a subscription service in October of last year, which allows users to take its tiny Master's degree courses for $39 to $89 per month, rather than a flat rate between $300 and $500. Since introducing subscriptions, the firm says it has doubled the number of users completing its Master's courses, called Specializations. In an interview with Mashable, Ed Catmull, CEO of Coursera, said that while he doesn't expect his company's new offering will be as popular as Udacity, it's still worth it.