European football governing body UEFA is developing an over - the - top streaming service aimed at providing a wider variety of football content . Such content could include women 's and youth football , exhibition matches , highlights , behind - the - scenes features and more . flagship men’s tournaments such as the Champions League and Europa League now streams on B/R Live in the U.S. and on Facebook in Latin America. An UEFA streaming service could increase football streams and enhance the capabilities of smaller football federations .
European football governing body UEFA is developing an over - the - top streaming service aimed at providing a wider variety of football content . Such content could include women 's and youth football , exhibition matches , highlights , behind - the - scenes features and more . An UEFA streaming service could increase football streams and enhance the capabilities of smaller football federations .