The requested page was not found, it may have been moved or removed from our server due to an update we implemented. Despite our efforts to correct these links, some old links may bring you to this page. To continue, please select any of the options below:
Dark social , where people share content on private platforms like email , WhatsApp , Facebook , and WeChat , accounts for 84 % of all content shared , making it difficult for brands to accurately track or measure the traffic , according to RadiumOne . However , an influencer marketing strategy could help spread positive messages across dark social platforms . Adidas , for example , has given its " Tango squad " of 1,400 highly connected dark social content users exclusive access to content and events , such as celebrity news , exclusive merchandise and a starring role in football idol meet - ups .