Chinese entrepreneur Tian Huan is reviving traditional wok-making, part of a growing band of artisans seeking to capitalise on rising demand for handmade goods from wealthy young consumers. While the prices of his cooking pans are almost triple those of mass-produced versions, business has been brisk and Tian sells 300-400 items per month via WeChat. "You wake up in the morning hearing ding-dong sounds from everywhere in the village," Tang Yunguo, a 58-year-old blacksmith, said of the daily hammering sounds in Datian. The rise in interest among China's middle class – which includes many who have never cooked before – means that more people will be able to afford these new cookware.
Chinese entrepreneur Tian Huan is reviving traditional wok-making, part of a growing band of artisans seeking to capitalise on rising demand for handmade goods from wealthy young consumers. While the prices of his cooking pans are almost triple those of mass-produced versions, business has been brisk and Tian sells 300-400 items per month via WeChat. The rise in interest among China's middle class – which includes many who have never cooked before – means that more people will be able to afford these new cookware.