Money.net , the startup which bills itself as " The Complete Financial Platform " with " all the market information and tools that you 'd find on the Bloomberg Terminal for a flat $ 95 a month " is being coined a Bloomberg challenger by others . Launched in 2Q 2014 the platform now has thousands of paying customers , including all of the major banks in the UK , hedge funds , asset managers as well as organisations such as business schools that would be unlikely to turn to Bloomberg or Reuters . Founder Morgan Downey , claims many as liking it not simply because it is cheaper , but because it is more intuitive to use and has additional tools , it has also teamed up with Symphony . Last month , as reported in our briefings , Money.net was understood to be competing with Symphony to a Bloomberg news veteran , Kevin Smith .
Money.net, the startup which bills itself as "The Complete Financial Platform" with "all the market information and tools that you'd find on the Bloomberg Terminal for a flat $95 a month" is being coined a Bloomberg challenger by others. Launched in 2Q 2014 the platform now has thousands of paying customers, including all of the major banks in the US, hedge funds, asset managers as well as organisations such as business schools that would be unlikely to subscribe to Bloomberg or Reuters. Founder Morgan Downey, claims many as using it not simply because it is cheaper, but because it is more intuitive to use and has additional tools, it has also hooked up with Symphony. Last month, as reported in our briefings, Money.net was understood to be competing with Symphony to hire Bloomberg news veteran, Kevin Reynolds.