US hotel group Marriott International will partner with Japanese homebuilder Sekisui Hotels to construct a series of rural , roadside hotels , serving growing numbers of tourists heading off the beaten track . The companies are planning 15 hotels across five prefectures , set to open in 2020 , and are also expanding to up to 50 nationwide . Room prices of between USD ( $ 88 ) and JPY15,000 have been mooted . More visitors are starting to do this, but most new accommodations are going up in major cities, sending Marriott and Sekisui to search for opportunity elsewhere. Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40 % , according to the Japan Tourism Association . However , there is an ongoing country - wide shortage of guest accommodation .
US hotel group Marriott International will partner with Japanese homebuilder Sekisui Hotels to construct a series of rural , roadside hotels , serving growing numbers of tourists heading off the beaten track . The companies are planning 15 hotels across five prefectures , set to open in 2020 , and are also expanding to up to 50 nationwide . Room prices of between USD ( $ 88 ) and JPY15,000 have been mooted . Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40 % , according to the Japan Tourism Association . However , there is an ongoing country - wide shortage of guest accommodation .