Spotify has launched a multimedia format called Spotlight that adds visual elements to podcasts. Here’s hoping they can make a real go of it, because the podcast format could do with some innovative new twists to help it reach a broader audience. Spotlight will include content from Gimlet Media, Crooked Media, Cheddar and BuzzFeed News, as well as original content by Spotify, which will appear in playlist format. The new feature is available for all users of the service.
Spotify has launched a multimedia format called Spotlight that adds visual elements to podcasts. Spotlight will include content from Gimlet Media, Crooked Media, Cheddar and BuzzFeed News, as well as original content by Spotify, which will appear in playlist format. The new feature is available for all users of the service.