With the launch of GoodHome, the changes Kingfisher has been making to streamline its procurement process over the past three years will become visible to customers for the first time. The brand, which will act as a wrapper for all the changes being rolled out in stores over the coming months, aims to remove the barriers that deter people from doing DIY, simplifying projects and making them more affordable. “Customers are looking at our products with fresh eyes because we have made it easier than ever before to do DIY projects.
With the launch of GoodHome, the changes Kingfisher has been making to streamline its procurement process over the past three years will become visible to customers for the first time. The brand, which will act as a wrapper for all the changes being rolled out in stores over the coming months, aims to remove the barriers that deter people from doing DIY, simplifying projects and making them more affordable. GoodHome will operate from smaller stores, similar to Screwfix, and echoes a move made by Ikea as it strives to adapt to changing shopping habits.