According to Comscore"s U.S. Mobile App Report, users now spend more time on native mobile apps than the entire web, mobile, and desktop web combined, particularly in mobile messaging apps. The report also found that Android is still a dominant platform for app development with over half of all developers using it.
According to Comscore"s U.S. Mobile App Report, users now spend more time on native mobile apps than the entire web, mobile, and desktop web combined, particularly in mobile messaging apps. Advertisers are experimenting with unique approaches within messaging apps, for example using 'clickable emojis' which allow users to send a coffee cup icon which leads to a free cup of Starbucks coffee when clicked.