Ralf Speth , CEO of Jaguar Land Rover spoke of his rejection of battery technology of electric vehicles . "Customers are not impressed with it currently . Battery technology today is still too heavy , too expensive and the [ power ] consumption is too low . As we learned at school , consider this relationship between mass and energy and as long as this is not favorable , even if you recuperate , this is an issue . "He does however believe in the future of the industry , holding multiple plug - in electric car projects across the world . He simply rejects it due to the fact the technology is not there yet .
Ralf Speth, CEO of Jaguar Land Rover spoke of his opinion of battery technology of electric vehicles."Customers are not impressed with it currently.Battery technology today is still too heavy, too expensive and the [power] density is too low. As we learned at school, there"s this correlation between mass and energy and as long as this is not favorable, even if you recuperate, this is an issue."He does however believe in the progression of the industry, holding multiple plug-in electric car projects across the world. He simply believes it comes to the fact the technology is not there yet.