Roku , the US 's most popular streaming service, has launched Anderson , an advertising-led service showing free films and TV series that are licensed from studios and aggregated from other channels. Matthew Anderson chief marketing officer Roku said the company's in-house team would sell the ads and that the focus would be on "limiting the commercial breaks". That means the ads will be smartly placed with respect the content they interrupt, for example, and Roku won’t annoyingly repeat the same ads over and again, which drives viewers crazy. Anderson said advertisers also could personalise their content, based on streaming behaviour, rather than personally identifiable information. Roku hopes having its own channel will increase revenues – Netflix, for example, accounts for hundreds of its streaming its streaming hours without adding to its bottom line.
Roku , the US 's most popular streaming service, has launched Anderson , an advertising-led service showing free films and TV series that are licensed from studios and aggregated from other channels. Matthew Anderson chief marketing officer Roku said the company's in-house team would sell the ads and that the focus would be on "limiting the commercial breaks". Anderson said advertisers also could personalise their content, based on streaming behaviour, rather than personally identifiable information. Roku hopes having its own channel will increase revenues – Netflix, for example, accounts for hundreds of its streaming its streaming hours without adding to its bottom line.