If consumers aren’t able to consume in the way they want, it is now too easy for them to take their investments elsewhere, so the digital customer experience has risen to the top of the agenda. SapientNitro and Fidelity Global Investment launched an iPad app for investors a few months ago , in response to consumer demand for truly personalised investment information , alongside investment news and insights from global experts . The app , which provides mobile investors with credible guidance and the information they need to manage their finances , is the first phase of a three - year digital evolution . More recently , comments on a job vacancy section of Fidelity 's website suggested that the firm has plans to create the next generation of management services .
SapientNitro and Fidelity Global Investment launched an iPad app for investors a few months ago , in response to consumer demand for truly personalised investment information , alongside investment news and insights from global experts . The app , which provides mobile investors with credible guidance and the information they need to manage their finances , is the first phase of a three - year digital evolution . More recently , comments on a job vacancy section of Fidelity 's website suggested that the firm has plans to create the next generation of management services .