The today deadline given to French mobile ad location company the General Data Protection Regulation to comply with the General Data Protection Regulation (GDPR) by data protection regulator the General Data Protection Regulation is a wake-up call for the entire adtech sector. Vectaury had collected geolocation data from its software development kit in mobile apps and used the data without receiving permission. We’re moving a step in the right direction, then clinging to that, and patting ourselves on the back, but what’s expected [by regulators] is a colossal leap forward,” added Wollen. The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes three-month , the validity of the expressed consent".
The today deadline given to French mobile ad location company the General Data Protection Regulation to comply with the General Data Protection Regulation (GDPR) by data protection regulator the General Data Protection Regulation is a wake-up call for the entire adtech sector. Vectaury had collected geolocation data from its software development kit in mobile apps and used the data without receiving permission. The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes three-month , the validity of the expressed consent".