As much as 85% of videos on Facebook are watched without sound, according to multiple sources, including sites such as LittleThings and Mic, who average around 150m views on Facebook. Facebook counts a view at three seconds, which means publishers have to find ways to convince users to stick around in order to capture that view. Advertisers are now factoring this into their content, as they try to engage consumers within the three seconds that is most important for them in order to reach a target audience.
As much as 85% of videos on Facebook are watched without sound, according to multiple sources, including sites such as LittleThings and Mic, who average around 150m views on Facebook. Advertisers are now factoring this into their content, as they try to engage consumers within the three seconds that is most important for them in order to reach a target audience.