MILAN (Reuters) - Private broadcaster Mediaset said on Sunday it had reached a deal with British media group Perform to offer its pay-TV subscribers Italy’s Serie A soccer matches. Perform last month acquired the rights to air in Italy three of the 10 weekly matches from the country’s top soccer league for the next three seasons, paying 600 million euros (529.85 million pounds) for the entire period. Sky’s Italian unit won broadcasting rights for the remaining seven matches. Mediaset said the deal would include Perform’s DAZN on-demand streaming service in the package offered to its pay-TV clients. Reuters reported on Friday that Perform would finalise deals with both Mediaset and Sky for the coverage of Italian soccer matches. Reporting by Francesca Landini and Giulia Segreti; Editing by Susan Fenton
British media group Perform and private broadcaster Mediaset have reached an arrangement to offer Italy's Serie A football matches for Mediaset's pay-TV subscribers. The deal includes Perform's DAZN on-demand streaming services in the package offered to its pay-TV clients. The arrangement follows on from Perform acquiring the rights to air three of the 10 Serie A weekly matches for the next three seasons, paying in total €600m ($697m). Sky Italia acquired the rights for the other seven matches.