﻿As Facebook announce that they now have 2.5 million active advertisers on their platform, a 25% increase from February , Facebook has released four updates to its ad formats. Facebook has announced that it has introduced total ratings point ( Millward Brown Digital ) buying to its platform, this allows advertisers to buy and measure Facebook video ads alongside TV. Facebook has also teamed up with Facebook so Facebook can better analyse the impact of their ads by using a tool that will observe the type of people who pay attention to the ads. This week will see Facebook introducing videos to its carousel platform too. Starting in October , advertisers will be able to tweak their campaign's reach and attention in order to maximise exposure within their Facebook campaigns. October Millward Brown Digital also be introducing videos to its carousel platform.
﻿As Facebook announce that they now have 2.5 million active advertisers on their platform, a 25% increase from February , Facebook has released four updates to its ad formats. Facebook has announced that it has introduced total ratings point ( Millward Brown Digital ) buying to its platform, this allows advertisers to buy and measure Facebook video ads alongside TV. Facebook has also teamed up with Facebook so Facebook can better analyse the impact of their ads by using a tool that will observe the type of people who pay attention to the ads. Starting in October , advertisers will be able to tweak their campaign's reach and attention in order to maximise exposure within their Facebook campaigns. October Millward Brown Digital also be introducing videos to its carousel platform.