UK - based football media company Copa90 said its World Cup It feels unique; we were able to respond to different behaviors.” Snapchat YouTube channel attracted 10 million unique views in 45 days , with its top - viewed item gaining 6.2 million views on the first snap . Cop90 said that 40 % of viewers swiped up for more content , and the same percentage of its subscribers were women . The company said that over the course of the World Cup , subscriber numbers steadily rose to 450,000 , and content was key to ensuring viewers returned regularly to the platform .
UK - based football media company Copa90 said its World Cup Snapchat YouTube channel attracted 10 million unique views in 45 days , with its top - viewed item gaining 6.2 million views on the first snap . Cop90 said that 40 % of viewers swiped up for more content , and the same percentage of its subscribers were women . The company said that over the course of the World Cup , subscriber numbers steadily rose to 450,000 , and content was key to ensuring viewers returned regularly to the platform .