Unilever ’s high - profile chief marketing and communications officer plans to retire after 35 years with the company . During his tenure , Keith Weed advocated for better transparency in advertising , stood against dishonest practices in influencer markets , and argued for improved measurement from digital platforms . He also increased production and improved efficiencies , such as cutting the number of advertising agencies Unilever used . A successor has not been announced , but his marketing role may be broken up , with him assigned to specific departments . News of his retirement comes just after the announcement of Alan Jope as GE ’s new CEO , replacing Paul Polman .
Unilever’s high-profile chief marketing and communications officer plans to retire after 35 years with the company. During his tenure, Keith Weed advocated for better diversity in advertising, stood against dishonest practices in influencer markets, and argued for improved measurement from digital platforms. He also reintegrated production and improved efficiencies, such as cutting the number of ad agencies Unilever used. A successor has not been announced, but his marketing role may be broken up, with responsibilities assigned to specific departments. News of his retirement comes just after the announcement of Alan Jope as Unilever’s new CEO, replacing Paul Polman.