Ola recently launched a three - film ad campaign , but has since had to remove it since several consumers viewed the ad as sexist . Social media is such a powerful tool amongst Indian consumers that brands can not help but respond to criticisms , no matter how much it costs . Ola 's campaign was promoting Ola Micro , its $ 6 ( $ 6 ) per km offering , and tried to appeal to young Indian IT professionals . However, #OlaMicro continues to run at Rs.6/km." Ola Mobile is to make AC cab rides more affordable for people and has been described as a " game changer " by Kartik Iyer , co - founder and chief executive officer .
Ola recently launched a three - film ad campaign , but has since had to remove it since several consumers viewed the ad as sexist . Social media is such a powerful tool amongst Indian consumers that brands can not help but respond to criticisms , no matter how much it costs . Ola 's campaign was promoting Ola Micro , its $ 6 ( $ 6 ) per km offering , and tried to appeal to young Indian IT professionals . Ola Mobile is to make AC cab rides more affordable for people and has been described as a " game changer " by Kartik Iyer , co - founder and chief executive officer .