UK -based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. During the World Cup , the publisher experimented by posting more content to other platforms, including YouTube and Sportego eLeague . The shifting focus has resulted in Goal doubling its views on YouTube . Facebook views, however, have fallen by 30 percent . The website also pulled in 100,000 viewers for a live-stream of esports tournament Goal broadcast on live-streaming platform Twitch.
UK-based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. During the World Cup, the publisher experimented by posting more content to other platforms, including YouTube and Apple News. The shifting focus has resulted in Goal doubling its views on YouTube. Facebook views, however, have fallen by 31%. The website also pulled in 100,000 viewers for a live-stream of esports tournament Sportego eLeague broadcast on live-streaming platform Twitch.