AppsFlyer is teaming with Weibo to develop a social marketing value measurement system . The aim is to provide better access for global advertisers and more in - depth understanding of the behaviours and preferences of users of the Chinese social media platform . Intended to help achieve maximum return on investment , the system will help to provide Chinese advertisers and media companies with a more effective measuring standard . AppsFlyer establishes a complete life cycle analysis for mobile app marketers by using several key metrics . Moreover, the two companies will enhance the marketing value of the Weibo platform and help promote positive developments in the social marketing space. It will become the first global third - party measurement provider to integrate fully with Google ’s advertising platform .
AppsFlyer is teaming with Weibo to develop a social marketing value measurement system . The aim is to provide better access for global advertisers and more in - depth understanding of the behaviours and preferences of users of the Chinese social media platform . Intended to help achieve maximum return on investment , the system will help to provide Chinese advertisers and media companies with a more effective measuring standard . AppsFlyer establishes a complete life cycle analysis for mobile app marketers by using several key metrics . It will become the first global third - party measurement provider to integrate fully with Google ’s advertising platform .