Native advertising receives a lot of negative press as many see it as deceptive , however it is a valuable tool for engagement . In order for it to be accepted in the marketplace , stricter guidelines need to be enforced and greater transparency provided for native ads ; this could help eradicate any competition and put power back in the hands of the consumer . In addition , imposing stricter and clearer guidelines would create a better playing field that is supporting of competition . Ultimately , however , creative innovation is the main factor required to help drive native ads forward .
Native advertising receives a lot of negative press as many see it as deceptive, however it is a valuable tool for engagement. In order for it to be accepted in the industry, stricter guidelines need to be enforced and greater transparency provided for native ads; this could help eradicate any stigma and put power back in the hands of the consumer. In addition, imposing stricter and clearer guidelines would create a better playing field that is supporting of competition. Ultimately, however, creative content is the main mechanism required to help drive native ads forward.