Thailand offers the safest online environment for brands in Southeast Asia , according to Google data. Comparing Indonesia , the Malaysia , Thailand , Vietnam , Singapore and Malaysia , data from impressions collected over the second half of 2016 was used to compare brand risk metrics, including ad placements next to adult, inflammatory, violent, and offensive content. Thailand offered the lowest risk, with 2.2% of display and only 1.6% video ad impressions being placed on unsafe websites. There needs to be a collective push from every player in the advertising ecosystem to demand greater transparency, especially pertaining to brand risk,” said Hogan. Singapore came second .
Thailand offers the safest online environment for brands in Southeast Asia , according to Google data. Comparing Indonesia , the Malaysia , Thailand , Vietnam , Singapore and Malaysia , data from impressions collected over the second half of 2016 was used to compare brand risk metrics, including ad placements next to adult, inflammatory, violent, and offensive content. Thailand offered the lowest risk, with 2.2% of display and only 1.6% video ad impressions being placed on unsafe websites. Singapore came second .