Fashion retailer Ted Baker is launching a joint venture (JV) with Shanghai LongShang to further expand its operations in China , Hong Kong and China . Shanghai LongShang will run Ted Baker stores and its online presence in the region, with additional outlets planned. Acting chief executive Lindsay Page said: “We are very excited about the next stage in the growth of Ted Baker across the significant Chinese market.” Ted Baker will invest CNY30m ( $4.5m ), in return for 50% of the JV , while LongShang will assign its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra-Apparel. Ted Baker , which already has three outlets in Hong Kong , three in China and six concessions, said China could become one of its largest global territories.
Fashion retailer Ted Baker is launching a joint venture (JV) with Shanghai LongShang to further expand its operations in China , Hong Kong and China . Shanghai LongShang will run Ted Baker stores and its online presence in the region, with additional outlets planned. Ted Baker will invest CNY30m ( $4.5m ), in return for 50% of the JV , while LongShang will assign its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra-Apparel. Ted Baker , which already has three outlets in Hong Kong , three in China and six concessions, said China could become one of its largest global territories.