Instagram says it’s starting to test this with a handful of advertisers, including the Gap, Coca-Cola and Paramount, before rolling these capabilities out more broadly. Instagram plans to allow advertisers to include up to three pieces of media in ads that appear in Instagram Stories through the introduction of its Carousel Ads platform. Instagram's director of product marketing, Susan Rose, commented on the announcement, saying: "It’s a feature that was requested from businesses and advertisers" and noted that users would be unlikely to take exception to Carousel Ads as they already interact with non-ad Stories in a similar way. The new carousel advertising system will also enable brands to target specific demographics within their Stories, including those who are more likely to use mobile devices.
Instagram plans to allow advertisers to include up to three pieces of media in ads that appear in Instagram Stories through the introduction of its Carousel Ads platform. Instagram's director of product marketing, Susan Rose, commented on the announcement, saying: "It’s a feature that was requested from businesses and advertisers" and noted that users would be unlikely to take exception to Carousel Ads as they already interact with non-ad Stories in a similar way. The new carousel advertising system will also enable brands to target specific demographics within their Stories, including those who are more likely to use mobile devices.