Home , an online estate agent based in the UK , has pulled an advertisement favourably comparing its prices with rivals ' . The move comes in response to complaints to the Advertising Standards Authority ( ASA ) questioning the legitimacy of the information . The ad compared Yopa ’s national statistics with rivals ' local figures , presenting a misleading image . The ASA confirmed that the ad had been removed and Yopa , which counts Savills and the Daily Mail general managers among its investors , did not correct the error .
Yopa, an online estate agency based in the UK, has pulled an advertisement favourably comparing its prices with rivals'. The move comes in response to complaints to the Advertising Standards Authority (ASA) questioning the legitimacy of the information. The ad compared Yopa’s national statistics with rivals' local figures, presenting a misleading conclusion. The ASA confirmed that the ad had been removed and Yopa, which counts Savills and the Daily Mail general Trust among its investors, would not repeat the error.