Morgan Stanley is partnering with 10 tech companies to improve the services offered in its financial business . The bank has signed deals with firms including digital payments network Zelle and Addepar , which provide investment tracking software . However, he left the door open to serving those who want purely digital advice, and said he expects all customers to want cutting-edge digital options going forward. These tools will help financial advisors do their job better , Morgan Stanley CEO James Gorman said . The move will also help attract customers who prefer digital options , as wealth - management firms face increasing competition from robo - advisers from companies such as Wealthfront and Betterment .
Morgan Stanley is partnering with 10 tech companies to improve the services offered in its financial business . The bank has signed deals with firms including digital payments network Zelle and Addepar , which provide investment tracking software . These tools will help financial advisors do their job better , Morgan Stanley CEO James Gorman said . The move will also help attract customers who prefer digital options , as wealth - management firms face increasing competition from robo - advisers from companies such as Wealthfront and Betterment .