The use of ad blocking in the US is steadily growing , with concerns about the technology also reported in France , Germany and Argentina , according to GroupM. The average global ad block user rate was about 16 % early this year , according to the media company 's Plista report . GroupM boldly suggests that it will take five to 10 years for digital advertising to become as secure as the banking sector is. Meanwhile , Plista 's record of ad blocking rates in the UK are backed up by PageFair 's January 2017 figures of 16 % on desktop and 1 % on mobile . GroupM 's report also predicted that the introduction of machine learning will enable digital marketers to combat fraud as effectively as the banking sector is able to within five to ten years .
The use of ad blocking in the US is steadily growing , with concerns about the technology also reported in France , Germany and Argentina , according to GroupM. The average global ad block user rate was about 16 % early this year , according to the media company 's Plista report . Meanwhile , Plista 's record of ad blocking rates in the UK are backed up by PageFair 's January 2017 figures of 16 % on desktop and 1 % on mobile . GroupM 's report also predicted that the introduction of machine learning will enable digital marketers to combat fraud as effectively as the banking sector is able to within five to ten years .