After three years of research, Xasis has unveiled what it has called the world's first programmable demand-side platform. The AppNexus Programmable Platform ( APP ) features machine learning capability, with beta testers including Xasis , OMD and IBM -owned Greenhouse Group . The latter firm said AppNexus , set to be ready for three years campaigns, demonstrated a 13% reduction in trade times alongside a 13% improvement in performance. For example, WPP-owned Greenhouse Group used the platform and were able to decrease trade times by 73 percent while receiving 13 percent better performance than when buyers did them manually. Rocket Fuel and IBM have both also launched artificial intelligence-powered advertising platforms.
After three years of research, Xasis has unveiled what it has called the world's first programmable demand-side platform. The AppNexus Programmable Platform ( APP ) features machine learning capability, with beta testers including Xasis , OMD and IBM -owned Greenhouse Group . The latter firm said AppNexus , set to be ready for three years campaigns, demonstrated a 13% reduction in trade times alongside a 13% improvement in performance. Rocket Fuel and IBM have both also launched artificial intelligence-powered advertising platforms.