Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Mike Park of Twitter revealed at the Digiday Video Summit on 22 May. The new site will be called Twitter.tv, which means “TV for You” in Spanish. Its 100-person publisher partnerships team is occupied with the thousand or so large publishers that Twitter works with to produce videos and original shows for the platform, and to sell ads against that content. An unnamed publishing executive, speaking at the summit, said Twitter wants to work with publishers more than Facebook does.
Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Mike Park of Twitter revealed at the Digiday Video Summit on 22 May. The new site will be called Twitter.tv, which means “TV for You” in Spanish. An unnamed publishing executive, speaking at the summit, said Twitter wants to work with publishers more than Facebook does.