The Australian Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 19 % YoY , driven largely by search and mobile . Mobile accounted for 47 % of internet revenue totalling $ 15.5bn , up 89 % from $ 8.2bn , whilst search made up 50 % of revenue , representing $ 16.3bn in ad spending . Social media revenue hit $7 billion in the first six months of 2016, up from $4.4 billion last year. The retail industry contributed 21 % of total digital ad spend , whilst finance contributed 12 % and automotive accounted for 9 % .
The Australian Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 19 % YoY , driven largely by search and mobile . Mobile accounted for 47 % of internet revenue totalling $ 15.5bn , up 89 % from $ 8.2bn , whilst search made up 50 % of revenue , representing $ 16.3bn in ad spending . The retail industry contributed 21 % of total digital ad spend , whilst finance contributed 12 % and automotive accounted for 9 % .