Twitter is set to launch a new app product , " First Look " , which greets visitors upon arrival at their homepage and shows all the missed tweets since their last check in . In a bid to improve the user 's experience , Twitter will soon begin selling a single 24-hour branded video ad to US customers , which will appear in app and web feeds . Experts predict that the ad ’s exclusivity and potentially high viewability rates will attract greater interest and money from big - budget brand advertisers than the average promoted tweet . " It is hoped this new ad format will boost Twitter ’s ad revenue , which reportedly grew by 60 % YoY to reach $ 513 m in Q3 2015 . However , the main drive of the new ad format is to increase audience numbers .
Twitter is set to launch a new app product , " First Look " , which greets visitors upon arrival at their homepage and shows all the missed tweets since their last check in . In a bid to improve the user 's experience , Twitter will soon begin selling a single 24-hour branded video ad to US customers , which will appear in app and web feeds . Experts predict that the ad ’s exclusivity and potentially high viewability rates will attract greater interest and money from big - budget brand advertisers than the average promoted tweet . It is hoped this new ad format will boost Twitter ’s ad revenue , which reportedly grew by 60 % YoY to reach $ 513 m in Q3 2015 . However , the main drive of the new ad format is to increase audience numbers .