Goldman Sachs has led a $30m funding of Persado, the US automated copywriting startup with 200 staff across its London, New York and San Francisco offices. Persado is known as a “cognitive content company”, which uses machine learning algorithms and natural language processing to craft targeted marketing messages for companies such as AmEx, Citi, eBay, Expedia and Vodafone. The investment was made by Goldman Sachs, along with existing investors including Andreessen Horowitz, SV Angel, Accel Partners and Lightspeed Venture Partners. Goldman Sachs earlier this year invested in London-based data analytics startup Qubit. The move by Goldman Sachs to invest in Persado follows the bank's move earlier this year to place $40m into London data analytics startup Qubit.
Goldman Sachs has led a $30m funding of Persado, the US automated copywriting startup with 200 staff across its London, New York and San Francisco offices. Persado is known as a “cognitive content company”, which uses machine learning algorithms and natural language processing to craft targeted marketing messages for companies such as AmEx, Citi, eBay, Expedia and Vodafone. The investment was made by Goldman Sachs, along with existing investors including Andreessen Horowitz, SV Angel, Accel Partners and Lightspeed Venture Partners. The move by Goldman Sachs to invest in Persado follows the bank's move earlier this year to place $40m into London data analytics startup Qubit.