As mentioned last week, AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market. eMarketer's latest US ad spending forecast shows that AOL has a long way to go to catch up with Google and Facebook who dominate the market. The report also notes that AOL's share of total U.S. digital advertising revenue is expected to decline from about 30% this year to 20% by 2015. " Google is forecasted to remain the leading player in mobile through to 2017, but Facebook's share is growing at a higher rate which is expected to narrow the gap between the two. Facebook will take in nearly one in every five mobile ad dollars in the US.
As mentioned last week, AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market. eMarketer's latest US ad spending forecast shows that AOL has a long way to go to catch up with Google and Facebook who dominate the market. The report also notes that AOL's share of total U.S. digital advertising revenue is expected to decline from about 30% this year to 20% by 2015. Google is forecasted to remain the leading player in mobile through to 2017, but Facebook's share is growing at a higher rate which is expected to narrow the gap between the two. Facebook will take in nearly one in every five mobile ad dollars in the US.