Adtech firm RhythmOne has confirmed that it is in discussions about a potential takeover of rival company YuMe. The latter business, a New York Stock Exchange-listed firm, has said that it is reviewing "value-enhancing initiatives", which include remaining as a "standalone company". Meanwhile, RhythmOne's latest financial filing issued in March this year demonstrated that it generated revenues of $175.4m for the 2017 financial year. Both companies' share prices jumped after the confirmation of the talks. In an interview with Bloomberg, Mr Yang said: "We are looking at all options for our business.
Adtech firm RhythmOne has confirmed that it is in discussions about a potential takeover of rival company YuMe. The latter business, a New York Stock Exchange-listed firm, has said that it is reviewing "value-enhancing initiatives", which include remaining as a "standalone company". Both companies' share prices jumped after the confirmation of the talks. In an interview with Bloomberg, Mr Yang said: "We are looking at all options for our business.