Alibaba affiliate , Ant Financial and key Alibaba investor , Primavera , have placed $ 460 m into KFC owner 's spinout , Yum China ; it will invest $ 410 m and AK Financial $ 300 m . This is viewed as a strategic investment for Ant Financial , as part of its " online to offline " plans . OTO is a catchphrase that is used a lot in Asia and refers to the plethora of opportunities in the market to apply tech solutions to non-tech businesses, providing growth opportunities for both. “ Through this collaboration , we aim to help Yum China provide world - class mobile payment solutions for tens of millions of customers across its brands , " said President of AK Financial , Wang Jing . This follows Ant Financial 's investment in another food industry , $ 1.25bn into Ele.me , earlier this year .
Alibaba affiliate , Ant Financial and key Alibaba investor , Primavera , have placed $ 460 m into KFC owner 's spinout , Yum China ; it will invest $ 410 m and AK Financial $ 300 m . This is viewed as a strategic investment for Ant Financial , as part of its " online to offline " plans . “ Through this collaboration , we aim to help Yum China provide world - class mobile payment solutions for tens of millions of customers across its brands , " said President of AK Financial , Wang Jing . This follows Ant Financial 's investment in another food industry , $ 1.25bn into Ele.me , earlier this year .