English Premier League side Manchester United has launched a mobile app targeting its 659 million fans around the world. The app, which is available for download on Android and iOS, will allow users to access their favourite teams from any device with an internet connection. The app and recently revamped club website are part of an effort to establish a sustained digital relationship between the fans and the club, leading to a more active and engaged user base. It also includes revenue-driving features such as the integration of ticketing and e-commerce services. The app has reached the top spot in the sports category of Apple's App Store in 68 global markets.
English Premier League side Manchester United has launched a mobile app targeting its 659 million fans around the world. The app, which is available for download on Android and iOS, will allow users to access their favourite teams from any device with an internet connection. It also includes revenue-driving features such as the integration of ticketing and e-commerce services. The app has reached the top spot in the sports category of Apple's App Store in 68 global markets.