Ad agencies are adapting to survive a potentially disastrous shift in business caused by more brands taking their marketing in - house . Some have seen an increase in specialised agency work , often as lucrative as old - style longer - term relationships , while some are being used as head - hunters to help boost brands ’ own marketing teams . Others say specialised boutique agencies will benefit the most because they are used to doing small projects . The change also means agencies spend less time and money on elaborate pitches . If clients take more work in - house they will know what they need and will pitch more focused projects to agencies .
Ad agencies are adapting to survive a potentially disastrous downturn in business caused by more brands taking their marketing in-house. Agencies have reported an increase in specialised project work, often as lucrative as old-style longer-term relationships, while some are being used as head-hunters to help boost brands’ own marketing teams. Marketers say specialised boutique agencies will benefit the most because they are used to doing small projects. The change also means agencies spend less time and money on elaborate pitches. If clients take more work in-house they will know what they need and will pitch more focused projects to agencies.