The Trade Desk has revealed the impact summer sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 105% during the Champions League Final compared to the two weeks before. Traffic on cooking and recipe sites more than doubled (up 105%) during this year’s legendary Champions League Final, compared to the two weeks before – suggesting that it’s not just brands selling shirts, boots and balls that are set to benefit from football mania. A study by market research firm Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.
The Trade Desk has revealed the impact summer sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 105% during the Champions League Final compared to the two weeks before. A study by market research firm Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.