Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $ 100 m reduction in ad revenue . In a Q2 earnings call , the company said it had also cut overheads and agency fees . 2017 numbers with January to August 2016. Between March and April this year , Google cut the number of sites running its ads by 69 % , according to reports by MediaRadar . Overall , between January and August , the company used 1,251 sites for ads , 20 % fewer than the same period the previous year .
Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $ 100 m reduction in ad revenue . In a Q2 earnings call , the company said it had also cut overheads and agency fees . Between March and April this year , Google cut the number of sites running its ads by 69 % , according to reports by MediaRadar . Overall , between January and August , the company used 1,251 sites for ads , 20 % fewer than the same period the previous year .