Smaato , the real - time bidding platform for mobile publishers , has become the first mobile bidding partner for Google ’s Exchange . The integration has enabled DFP publishers to reach Smaato’s 450-plus mobile-specific demand partners worldwide, increasing their access to high quality global demand for available mobile ad inventory. The integration allows users of DoubleClick for Publishers to reach Smaato ’s 450-plus mobile - specific bidding partners , while Smaato 's demand partners can compete for ad impressions based on price and priority . Garrett McGrath , Smaato 's Chief Product Strategy , said Google was focusing more on monetising the mobile app market through its exchange bidding product . Smaato has given Google access to a new in - app pool of demand it did not have previously .
Smaato , the real - time bidding platform for mobile publishers , has become the first mobile bidding partner for Google ’s Exchange . The integration allows users of DoubleClick for Publishers to reach Smaato ’s 450-plus mobile - specific bidding partners , while Smaato 's demand partners can compete for ad impressions based on price and priority . Garrett McGrath , Smaato 's Chief Product Strategy , said Google was focusing more on monetising the mobile app market through its exchange bidding product . Smaato has given Google access to a new in - app pool of demand it did not have previously .