Nestle has established an internal digital media division that will comprise of experts from the holding companies it works with , as it seeks to improve the way it negotiates with companies like Google and Facebook . The Global Digital Media Center of Excellence ( GM ) will be run by Sebastien Szczepaniak , global head of sales and e - business at Nestle , and Tom Buday , global head of marketing and consumer comms . WPP , Microsoft , Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US . In this drive for transparency, the discussions with the industry’s walled gardens have already begun in earnest. The group will be tasked with improving the accountability and transparency of Nestle ’s digital media and helping local markets establish contracts in the sector .
Nestle has established an internal digital media division that will comprise of experts from the holding companies it works with , as it seeks to improve the way it negotiates with companies like Google and Facebook . The Global Digital Media Center of Excellence ( GM ) will be run by Sebastien Szczepaniak , global head of sales and e - business at Nestle , and Tom Buday , global head of marketing and consumer comms . WPP , Microsoft , Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US . The group will be tasked with improving the accountability and transparency of Nestle ’s digital media and helping local markets establish contracts in the sector .