Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst predictions . Last year 's revenue hit $ 825 m , a 104 % increase on 2016 , while the number of daily active users grew 18 % year on year to 1 million . Snap has support from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook . One out of three advertisers spent their first dollar on the platform after gaining access to the pixel, said chief strategy officer Imran Khan. Lance Neuhauser , the CEO of Snap ads partner 4C Insights , said that if Snap continues to play to its strengths , such as its unique content and creative process , the company can control " its own destiny " .
Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst predictions . Last year 's revenue hit $ 825 m , a 104 % increase on 2016 , while the number of daily active users grew 18 % year on year to 1 million . Snap has support from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook . Lance Neuhauser , the CEO of Snap ads partner 4C Insights , said that if Snap continues to play to its strengths , such as its unique content and creative process , the company can control " its own destiny " .