WeWork India ’s partner Embassy Group has announced plans to enter the co-living market with a flagship project in Bengaluru targeting millennials and students. The company is also in talks to acquire land in Gurugram. The first phase of the project will provide more than 35 million beds growing to more than 35 million over the next five years . A first in India is also planned, competing with OYO , Nestaway and CoHo . There are more than 35 million students in higher education in Bengaluru and its migrant millennial workforce is rapidly expanding according to Embassy Group COO Aditya Virwani.
WeWork India ’s partner Embassy Group has announced plans to enter the co-living market with a flagship project in Bengaluru targeting millennials and students. The first phase of the project will provide more than 35 million beds growing to more than 35 million over the next five years . A first in India is also planned, competing with OYO , Nestaway and CoHo . There are more than 35 million students in higher education in Bengaluru and its migrant millennial workforce is rapidly expanding according to Embassy Group COO Aditya Virwani.