Swatch is to tap the 100 million-viewer esports market through sponsorship of the 2018 Drone Racing League (DRL). The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 75 countries. The content will also live on iTunes. Creative director Carlo Giordanetti said Swatch plans to leverage racers as influencers in its marketing activities, with particular focus on the company's sponsored racer Brodie Springer. "We are very excited about this partnership because it allows us to reach a new audience that we have not been able to reach," Giordano said.
Swatch is to tap the 100 million-viewer esports market through sponsorship of the 2018 Drone Racing League (DRL). The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 75 countries. Creative director Carlo Giordanetti said Swatch plans to leverage racers as influencers in its marketing activities, with particular focus on the company's sponsored racer Brodie Springer. "We are very excited about this partnership because it allows us to reach a new audience that we have not been able to reach," Giordano said.