Only 2% of people with Alexa -enabled devices have used them to make voice purchases today despite two of the devices having been sold. Of users who did buy via Unlimited Music Service , Only 2% did so a second time while 20% tracked the shipment and looked at other deals. Analysts have suggested that innovations including video may be launched using Alexa while others said Unlimited Music Service will use it to sell its Unlimited Music Service , Prime Video or future Whole Foods offerings. They also said the voice-based sales platform market could be worth $ 40bn by 2022 compared with $ 2bn today .
Only 2% of people with Alexa-enabled devices have used them to make voice purchases this year despite 50 million of the devices having been sold. Of users who did buy via Alexa, just 10% did so a second time while 20% tracked the shipment and looked at other deals. Analysts have suggested that innovations including video may be launched using Alexa while others said Amazon will use it to sell its Unlimited Music Service, Prime Video or future Whole Foods offerings. They also said the voice-based sales platform market could be worth $40bn by 2022 compared with $2bn today.