Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up-and-coming high-tech hub . It was founded by a group of engineers and entrepreneurs who wanted to create an environment where they could work on their ideas without the distractions of city life. Berrini is home to both foreign and local multinational brands and software start-ups . Even local manufacturers do n't charge cut-rate prices , because they know they can get a free ride [ on the market rates ] . '' Brazil has an exploding mobile-phone penetration rate of 80 percent .
Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up-and-coming high-tech hub . It was founded by a group of engineers and entrepreneurs who wanted to create an environment where they could work on their ideas without the distractions of city life. Berrini is home to both foreign and local multinational brands and software start-ups . Brazil has an exploding mobile-phone penetration rate of 80 percent .