Google is moving all app install adverts to its Universal Ad Campaigns (UAC) programme. UAC uses Google’s machine-learning technology to help find customers across Google Play, Google.com, YouTube and the millions of sites and apps in the Display Network based on a marketer's business goals. From 16 October, all app install campaigns will run as UAC ads, but existing campaigns will not stop until 15 November. UAC uses machine-learning technology to help app developers find customers across Google Play, Google.com, YouTube and sites in the Display Network, based on a marketer's targets, and was introduced two years ago. The move comes after Apple removed ads from apps that used Apple's own advertising platform last year.
Google is moving all app install adverts to its Universal Ad Campaigns (UAC) programme. From 16 October, all app install campaigns will run as UAC ads, but existing campaigns will not stop until 15 November. UAC uses machine-learning technology to help app developers find customers across Google Play, Google.com, YouTube and sites in the Display Network, based on a marketer's targets, and was introduced two years ago. The move comes after Apple removed ads from apps that used Apple's own advertising platform last year.