Through the acquisition, SKT said it plans to respond to the rapidly changing trends in digital advertising and to integrate its various information and communication technologies to strengthen synergies with its existing businesses, including media and commerce. SK Telecom has bought a controlling stake in a digital ad company for KRW53.5bn ($47m) as it seeks to enhance its digital media capabilities. The deal is the first time that Samsung Electronics Co Ltd (005930.KS) and South Korea's largest mobile carrier have joined forces on an advertising venture.
SK Telecom has bought a controlling stake in a digital ad company for KRW53.5bn ($47m) as it seeks to enhance its digital media capabilities. The deal is the first time that Samsung Electronics Co Ltd (005930.KS) and South Korea's largest mobile carrier have joined forces on an advertising venture.