The world's biggest digital brands are competing to offer basic education to children on computer programming and understanding code. But the industry is also trying to make money from a new generation of online learning tools that can be used by anyone with an Internet connection. All three have competitive marketing schemes to entice institutions to purchase their products, including Google which is giving away free use of its apps along with its software.
The world's biggest digital brands are competing to offer basic education to children on computer programming and understanding code. Apple has launched its Swift App, Microsoft has tested the Minecraft Education Edition, a school-specific variation of the popular video game, and Google has its partnership with the Massachusetts Institute of Technology "Scratch" programme. All three have competitive marketing schemes to entice institutions to purchase their products, including Google which is giving away free use of its apps along with its software.