Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $ 100 m reduction in ad spend. In a Q2 earnings call, the company added it had also trimmed overheads and agency fees. Between March and April this year , P&G cut the number of sites running its ads by 69% , according to research by P&G . Overall, April this year , the company used about 1,251 sites for ads, 69% fewer than between January and August .
Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $100m reduction in ad spend. In a Q2 earnings call, the company added it had also trimmed overheads and agency fees. Between March and April this year, P&G cut the number of sites running its ads by 69%, according to research by MediaRadar. Overall, between January and August, the company used 1,251 sites for ads, 20% fewer than the same period the previous year.