“It’s kind of like a blank canvas…it’s us giving the creators the tools to customize their membership offering and provide whatever perks that they feel is going to be valuable to the fans,” he says. The Google-owned video sharing site has unveiled a trio of features aimed at deepening engagement with content creators and viewers, and seeing off competition from rival Facebook. Through partnerships with FameBit and Teespring, viewers can buy channel memberships for $4.99 per month, with an array of vetted perks on offer, as well as bespoke merchandise. YouTube is also rolling out new tools to help publishers reach their target audience in the most efficient way possible.
The Google-owned video sharing site has unveiled a trio of features aimed at deepening engagement with content creators and viewers, and seeing off competition from rival Facebook. Through partnerships with FameBit and Teespring, viewers can buy channel memberships for $4.99 per month, with an array of vetted perks on offer, as well as bespoke merchandise. YouTube is also rolling out new tools to help publishers reach their target audience in the most efficient way possible.