About 10 million people tuned into the Golden Globes on Sunday . The audience was notably underwhelmed by the awards show . Pete Cashmore , founder and CEO of Mashable , wrote in a column for CNN that he actually watched the recent Globes live because of social media . Social media has amplified viewers ' desire to watch the shows live .
About 10 million people tuned into the Golden Globes on Sunday . The audience was notably underwhelmed by the awards show . Social media has amplified viewers ' desire to watch the shows live .