Italy is seeking new ways to pay for the upkeep of its most popular landmarks . Political commentators have said the country is struggling to manage its vast collection of historic buildings . Working with major Italian brands could be a way to manage the likes of the Colosseum in Rome .
Italy is seeking new ways to pay for the upkeep of its most popular monuments . Political leaders have noted the country is struggling to manage its vast portfolio of historic landmarks . Partnerships with major Italian brands could be a way to maintain the likes of the Colosseum in Rome .