The hashtag "#boycottAsda" has been trending on Twitter and could lead to customers boycotting the supermarket chain over Christmas in protest against new contracts for employees. More than one-third of Asda shoppers would be less likely to use the supermarket because of the dispute, a Survation survey revealed. The contract has removed paid breaks and given Asda the right to alter workers' hours, shifts, roles and start and finish times, the GMB union said. A spokesman said: "We are aware that some people have taken issue with our announcement today about changes to pay at Asda.
The hashtag "#boycottAsda" has been trending on Twitter and could lead to customers boycotting the supermarket chain over Christmas in protest against new contracts for employees. More than one-third of Asda shoppers would be less likely to use the supermarket because of the dispute, a Survation survey revealed. The contract has removed paid breaks and given Asda the right to alter workers' hours, shifts, roles and start and finish times, the GMB union said. However, the contract, which will increase pay from £8.21 ($10.54) to £9 per hour, amounts to an £80m investment in the wage bill, Asda said.