Pandora Plus, which was introduced in September, is an improved and rebranded version of Pandora One, which debuted about eight years ago. Music streaming service Pandora will lay off 7 % of its US workers by the end of Q1 2017 to try to increase operational efficiency . It is also hoping to increase revenue with better use of analytics data and ad - insertion capabilities . Last October , the US company announced a target of 100 million paying subscribers for its Pandora streaming service by 2020 and launched a marketing campaign in support of the plan . Additionally , it wants to increase its non - paid user base to 110 million by the same year . At present the service is available in the UK , Australia and New Zealand .
Music streaming service Pandora will lay off 7 % of its US workers by the end of Q1 2017 to try to increase operational efficiency . It is also hoping to increase revenue with better use of analytics data and ad - insertion capabilities . Last October , the US company announced a target of 100 million paying subscribers for its Pandora streaming service by 2020 and launched a marketing campaign in support of the plan . Additionally , it wants to increase its non - paid user base to 110 million by the same year . At present the service is available in the UK , Australia and New Zealand .