Brought to you by the Mediapro taps subscriber management technology for CPL streaming service. Canadian Premier League UK-based subscription management platform MPP Global is being brought in by Mediapro to help drive user engagement and retention on its OneSoccer over-the-top (OTT) service in Canada. The Spanish media agency launched its soccer streaming platform in April as part of a ten-year media partnership with the Canadian Soccer Business (CSB) to house Mediapro’s territorial live and on-demand properties, with its Canadian Premier League (CPL) rights serving as the flagship offer. To successfully deliver OneSoccer’s subscription platform and various packages – ranging from day to season passes, as well featuring discounts for CPL season-ticket holders – MPP Global was brought on board to monetise content and provide scalable infrastructure to support both large levels of use traffic via its cloud-based eSuite platform. Under the agreement, the OneSoccer platform will use the full suite of modules available in MPP Global's eSuite programme, including registration, data management, authentication, entitlement provisioning, as well as subscriber management and billing. Natxo Imaz, Mediapro’s chief technology officer, said: "ESuite has provided us with additional opportunities to generate revenue, increase our speed-to-market and manage the full billing lifecycle of our subscribers more intelligently. Already since go-live, we have obtained more subscribers than initially forecast so early on. "Implementing eSuite was very much a plug-and-play process for us, in large part due to the extensive nature of the eSuite platform and thanks to its Support Centre, which was an invaluable resource for us to find answers to our questions about the platform. It's not every day we come across documentation as good as MPP Global's. "This has probably been the easiest integration we've ever had with an external platform." Chris Welsh, MPP Global’s European vice president for TV and sport, added: “Our experience working with Natxo and his skilled development teams has provided us with great confidence that subscriber numbers will continue to rise, especially as we embark on future phases of the OneSoccer launch with Mediapro, rolling out apps on additional platforms.”
Spanish media agency Mediapro has turned to UK-based subscription management platform MPP Global to help generate engagement for its Canadian over-the-top (OTT) service OneSoccer. Mediapro signed a 10-year deal with Canadian Soccer Business covering live and on-demand content. MPP will help monetise content, as well as gain and retain viewers, utilising its eSuite cloud platform.