Instead, the social network pulls the age from a person’s Facebook profile if they have connected accounts. Drinks company Diageo has withdrawn all its advertising from Snapchat, following a ruling by the UK Advertising Standards Authority that it did not do enough to ensure a campaign for Captain Morgan's rum, using a pirate lens, did not reach users below the legal drinking age. The ASA said in a statement on Friday morning that it had found no evidence of any breaches of rules governing alcohol advertising. Diageo and Snapchat are said to be discussing updates to interest-based targeting that allow brands to infer user age, which were only applied by the social media site after the campaign.
Drinks company Diageo has withdrawn all its advertising from Snapchat, following a ruling by the UK Advertising Standards Authority that it did not do enough to ensure a campaign for Captain Morgan's rum, using a pirate lens, did not reach users below the legal drinking age. The ASA said in a statement on Friday morning that it had found no evidence of any breaches of rules governing alcohol advertising. Diageo and Snapchat are said to be discussing updates to interest-based targeting that allow brands to infer user age, which were only applied by the social media site after the campaign.