Already since go-live, we have obtained more subscribers than initially forecast so early on. Spanish media agency Mediapro has turned to UK-based subscription management platform MPP Global to help generate engagement for its Canadian over-the-top (OTT) service OneSoccer. The company is using the platform’s proprietary Audience Engagement Platform (AEP) and a combination of data analytics and machine learning algorithms to identify what content resonates with fans in different parts of Canada. MPP will help monetise content, as well as gain and retain viewers, utilising its eSuite cloud platform.
Spanish media agency Mediapro has turned to UK-based subscription management platform MPP Global to help generate engagement for its Canadian over-the-top (OTT) service OneSoccer. The company is using the platform’s proprietary Audience Engagement Platform (AEP) and a combination of data analytics and machine learning algorithms to identify what content resonates with fans in different parts of Canada. MPP will help monetise content, as well as gain and retain viewers, utilising its eSuite cloud platform.