Warc , a German digital advertising insights firm, reports that programmatic trading is surging ahead in Europe with an increase of 76% YoY to April 2015 , driven primarily by a 333% rise in spending on branding ad formats. Meanwhile, the overall engagement rate in Europe fell by 33% while the average engagement time spent with ads declined to 12.66 seconds from 13.93 seconds. However, ad viewability across Europe fell by 33% , most notably in the France , whilst the average engagement time spent with ads declined to 12.66 seconds from 12.66 seconds .
Warc , a German digital advertising insights firm, reports that programmatic trading is surging ahead in Europe with an increase of 76% YoY to April 2015 , driven primarily by a 333% rise in spending on branding ad formats. However, ad viewability across Europe fell by 33% , most notably in the France , whilst the average engagement time spent with ads declined to 12.66 seconds from 12.66 seconds .