Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. The technology is already being used by some of the biggest brands in the world, including Coca-Cola, which has been testing VR for a few years now. Facebook's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. Brands, publishers and content creators are now faced with the inevitable truth that engaging audiences predictably in this fractured media environment has been permanently altered. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, 360-degree content offers a way of engaging with some consumers.
Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. The technology is already being used by some of the biggest brands in the world, including Coca-Cola, which has been testing VR for a few years now. Facebook's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, 360-degree content offers a way of engaging with some consumers.