MediaMonks worked with Ogilvy Mexica and renowned director Salomon Ligthelm to create Xibalba, the new integrated advertising campaign in celebration of El Dia de los Mueros (Day of the Dead). The website allows people to create their very own digital ‘altar’ to commemorate the dead. The campaign, which will be launched on September 1, is part of an ongoing effort by the Mexican government to promote tourism as well as cultural diversity through its National Tourism Institute (INTA).
MediaMonks worked with Ogilvy Mexica and renowned director Salomon Ligthelm to create Xibalba, the new integrated advertising campaign in celebration of El Dia de los Mueros (Day of the Dead). The campaign, which will be launched on September 1, is part of an ongoing effort by the Mexican government to promote tourism as well as cultural diversity through its National Tourism Institute (INTA).