Demand for domestic cleaners has risen by 25 % over the past five years , according to insurer Esure , which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are " too busy " to clean their own homes . Representatives from cleaning site Helpling.com supported the claim , and stated that the sharing model " played a big part in the trend . " Digital firms like Helpling and Housekeep allow users to order cleaners using their smartphone just like they might take a ride in an Uber cab .
Demand for domestic cleaners has risen by 25% over the past five years, according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling.com supported the findings, and claimed that the sharing economy "played a big part in the trend." Digital firms like Helpling and Housekeep allow users to order cleaners using their smartphone just like they might book a ride in an Uber cab.