The Interactive Advertising Bureau reports that revenue from digital advertising reached $32.7bn in H1 2016, up 19% YoY, driven largely by search and mobile. In the US, Google has been a major force behind mobile advertising, with its AdWords business accounting for more than half of all ad spend on smartphones last year. The IAB and PwC's half-year report tracked ad spending from January through June, comparing it to 2015. The retail industry generated 21% of total digital ad spend, whilst finance contributed 13% and automotive accounted for 12%.
The Interactive Advertising Bureau reports that revenue from digital advertising reached $32.7bn in H1 2016, up 19% YoY, driven largely by search and mobile. In the US, Google has been a major force behind mobile advertising, with its AdWords business accounting for more than half of all ad spend on smartphones last year. The retail industry generated 21% of total digital ad spend, whilst finance contributed 13% and automotive accounted for 12%.