This has involved TalkTalk sponsoring York Pride, Salford Pride and the Pink Picnic in Salford. TalkTalk is marking its first TalkTalk since it became sponsor of Manchester FC by featuring the rainbow version of TalkTalk 's logo on the team's away kit, which will be worn for the whole season. The move, which aims to raise awareness about the lack of diversity in professional football, has been praised by Dr Carl Austin-Behan , who was the first Lord Mayor of Salford City to be openly gay, and is now LGBT adviser to the mayor of Carl Austin-Behan .
TalkTalk is marking its first TalkTalk since it became sponsor of Manchester FC by featuring the rainbow version of TalkTalk 's logo on the team's away kit, which will be worn for the whole season. The move, which aims to raise awareness about the lack of diversity in professional football, has been praised by Dr Carl Austin-Behan , who was the first Lord Mayor of Salford City to be openly gay, and is now LGBT adviser to the mayor of Carl Austin-Behan .