Digital health providers, pharmacies, insurers and hospitals, should invest in physical stores, to sell both the tangible (wearables for remote monitoring) and more abstract (telemedicine, incentivised data-drive insurance) facets of digital health, according to this MedCity News opinion piece by Shahid Shah. The article is a bit dated, but it does make some good points. Shah uses the Apple Store as his model, with rows of healthcare gadgetry, alongside trained salespeople who can guide customers to not just the best wearable product for their needs, but also integrate it with the insurance policy that best suits them.
Digital health providers, pharmacies, insurers and hospitals, should invest in physical stores, to sell both the tangible (wearables for remote monitoring) and more abstract (telemedicine, incentivised data-drive insurance) facets of digital health, according to this MedCity News opinion piece by Shahid Shah. According to Shah, as the US system is shifting from fees-for-service to an outcomes-driven model, we should be adapting our business models to suit. Shah uses the Apple Store as his model, with rows of healthcare gadgetry, alongside trained salespeople who can guide customers to not just the best wearable product for their needs, but also integrate it with the insurance policy that best suits them.