US-based Oranj has launched a software platform for financial advisers aiming to provide additional technology and access to products while not increasing fees which could be passed on to clients. The direct access to investment managers, and powerful portfolio construction and management tools, on MAX can remove some of these fees, which advisers are often forced to pass on to their clients—reducing both business expenses for advisers and the overall cost of investing for investors. The platform, called MAX, will provide aggregation and rebalancing tools alongside model portfolio options. Firms such as BlackRock, Direxion and Morningstar, among others, will have model portfolios hosted by the platform. “Models are becoming more important in our industry because they can help us better understand how people think about investing their money,” said Michael O’Leary, CEO of Oranj.
US-based Oranj has launched a software platform for financial advisers aiming to provide additional technology and access to products while not increasing fees which could be passed on to clients. The platform, called MAX, will provide aggregation and rebalancing tools alongside model portfolio options. Firms such as BlackRock, Direxion and Morningstar, among others, will have model portfolios hosted by the platform. “Models are becoming more important in our industry because they can help us better understand how people think about investing their money,” said Michael O’Leary, CEO of Oranj.