The World Economic Forum, working with the Boston Consulting Group, recently carried out an extensive study into how consumers around the world perceive self-driving vehicles. The study involved four-hour-long focus groups in Singapore, Berlin, and London, as well as extensive online surveys with inhabitants of cities in 10 different countries. In each city, respondents were asked to rate their level of confidence that they would be able to use a driverless car safely if given access to it. rather surprisingly, the idea is quite unpopular in Germany and Japan. General Motors ' Cadillac brand, and Volkswagen 's Audi subsidiary, are expected to introduce systems like Tesla's on some of their luxury sedans soon, perhaps as early as next year . Another interesting insight is that 46% of respondents said they would prefer to buy a self-driving car from a "traditional" global automaker rather than from a tech company or a new automaker. However, 69% said they might prefer a self-driving car produced by a traditional automaker in cooperation with a tech company.
The World Economic Forum, working with the Boston Consulting Group, recently carried out an extensive study into how consumers around the world perceive self-driving vehicles. The study involved four-hour-long focus groups in Singapore, Berlin, and London, as well as extensive online surveys with inhabitants of cities in 10 different countries. In each city, respondents were asked to rate their level of confidence that they would be able to use a driverless car safely if given access to it. rather surprisingly, the idea is quite unpopular in Germany and Japan. Another interesting insight is that 46% of respondents said they would prefer to buy a self-driving car from a "traditional" global automaker rather than from a tech company or a new automaker. However, 69% said they might prefer a self-driving car produced by a traditional automaker in cooperation with a tech company.