Heineken brand Desperados recently staged the largest crowdsourced clubbing event ever featuring a giant octopus serving drinks and a Human Mirrorball in the middle of the dancefloor. The concept emerged from a campaign called Epic Parties Imagined By You . MediaMonks is a culmination of activations held around Europe over a year and was created with WE ARE Pi, Desperados and Heineken .
Heineken brand Desperados recently staged the largest crowdsourced clubbing event ever featuring a giant octopus serving drinks and a Human Mirrorball in the middle of the dancefloor. The concept emerged from a campaign called Epic Parties Imagined by You designed to bring consumers' ideas to life. The Epic House Party is a culmination of activations held around Europe over the past year and was created with WE ARE Pi, Jack Morton Worldwide and MediaMonks.