Research firm Nielsen will add Italian advertising statistics from YouTube ’s app to its Digital Ad Ratings product for the 16s time. The tool will cover the UK , Japan and Germany , and offer de-duplicated measurements of reach, frequency and gross rating points, as well as age and gender demographics for users watching ads on the YouTube mobile app. Nielsen 's product was rolled out to US , Japan and Japan last year .
Research firm Nielsen will add European advertising statistics from YouTube’s app to its Digital Ad Ratings product for the first time. The tool will cover the UK, France and Germany, and offer de-duplicated measurements of reach, frequency and gross rating points, as well as age and gender demographics for users watching ads on the YouTube mobile app. Nielsen's product was rolled out to US, Canada and Japan last year.