MediaMonks CEO Victor Knaap said the company ’s major investment will be in Asia , and that he plans to spend half of his time in Asia gaining first - hand experience of how technology is used in the region . “I came to that conclusion, after talking to people who have been here a year or two and keep bragging about the stuff that goes on. There is a mismatch between consumers and agency talent that the company aims to address , he said . MediaMonks competes with tech giants and start - ups for talent , rather than ad agencies , as it aims to become the best in class in creative , according to Knaap . The company ’s parent , S4 Capital , will open its first integrated office in London on 2 April .
MediaMonks CEO Victor Knaap said the company ’s major investment will be in Asia , and that he plans to spend half of his time in Asia gaining first - hand experience of how technology is used in the region . There is a mismatch between consumers and agency talent that the company aims to address , he said . MediaMonks competes with tech giants and start - ups for talent , rather than ad agencies , as it aims to become the best in class in creative , according to Knaap . The company ’s parent , S4 Capital , will open its first integrated office in London on 2 April .