Lux Asia Pacific becomes club’s regional partner in Thailand and Indonesia. Getty Images German soccer champions Bayern Munich have named Lux Asia Pacific as their regional partner in Thailand and Indonesia. The Singapore-based company, which supplies water purification systems in Southeast Asia, will have the right to use the Bundesliga club’s trademark to promote its Lux and Alva products, while the two parties will also stage joint PR activities. In addition, Lux Asia Pacific will serve as a supporting partner of the FC Bayern Youth Cup Thailand, which has been staged annually in the country since 2014. “The partnership with FC Bayern is an ideal addition to our marketing activities and will help us enhance our water purification systems business,” said Lux Asia Pacific chief executive Alexander Holl. “We will be able to get new customer groups interested in our products through FC Bayern’s high prominence.” The deal marks Bayern’s latest activity in Asia, where they have staged a number of youth initiatives and fan events in recent years. The first team have also played pre-season fixtures in China and Singapore, while the club have a dedicated office for the region in Shanghai. “Both FC Bayern and Lux Asia Pacific have a strong presence in Asia and stand for sustainability,” added Jörg Wacker, Bayern’s executive board member for internationalisation and strategy . “Both brands represent the highest quality standards. Tradition and innovation are a perfect match.” Bayern are second in the Bundesliga, six points behind league-leaders Borussia Dortmund. They host Stuttgart in their next game on Sunday.
Lux Asia Pacific will be Bayern Munich ’s regional partner in Singapore and Indonesia . They will team up for joint PR activities, with the Thailand -based company able to use the club’s trademark for promoting its products in Southeast Asia . Lux Asia Pacific will also become the supporting partner for the annual FC Bundesliga Youth Cup in Thailand , held since 2014 . The water purification firm said working with the Bundesliga club would help expand its reach to customers, while Bayern said the partnership reaffirms its ongoing push into Southeast Asia .