San Francisco-based start-up VoiceLabs has partnered with Amazon Alexa developers to bring "sponsored messages" to voice assistant platforms, according to a statement by the company. The messages will be the first advertisements which consumers will "understand and accept" on smart speakers such as the Amazon Echo, VoiceLabs said. The ads will be interactive, less than 15 seconds long and will be inserted intelligently into users' interactions with their voice assistants. On Thursday, voice analytics company VoiceLabs announced that it was partnering with top-tier brands and Alexa skill developers to bring “Sponsored Messages” to smart speakers like Amazon’s Echo. Voice assistants are becoming increasingly popular in consumer electronics due to their ability to interact with users through natural language processing (NLP) technology.
San Francisco-based start-up VoiceLabs has partnered with Amazon Alexa developers to bring "sponsored messages" to voice assistant platforms, according to a statement by the company. The messages will be the first advertisements which consumers will "understand and accept" on smart speakers such as the Amazon Echo, VoiceLabs said. The ads will be interactive, less than 15 seconds long and will be inserted intelligently into users' interactions with their voice assistants. Voice assistants are becoming increasingly popular in consumer electronics due to their ability to interact with users through natural language processing (NLP) technology.