Google will sign up to the Interactive Advertising Bureau (IAB) Code that requires the company to get your permission before you can place an advertisement on our website. However, many publishers did not agree with Google's decision to hold a closed meeting with selected publishers to discuss compliance, rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and News Media Association to Google's CEO, Sundar Pichai. Instead, they would prefer Google to respond publicly to the open letter that media trade bodies Digital Content There is concern the closed meeting was intended as a public relations exercise, with no real plan for change.
Google will sign up to the Interactive Advertising Bureau (IAB) Code that requires the company to get your permission before you can place an advertisement on our website. However, many publishers did not agree with Google's decision to hold a closed meeting with selected publishers to discuss compliance, rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and News Media Association to Google's CEO, Sundar Pichai. There is concern the closed meeting was intended as a public relations exercise, with no real plan for change.