Sportswear manufacturer Adidas has opened an innovative production facility in Germany that uses advances in technology to produce customised , small - run products more quickly . The " Speedfactory " is intended to bring production of premium products closer to key markets , cutting shipping costs and reducing beginning - to - end design and production time to as little as 45 ; – currently it can take up to 18 months . The AM4LDN shoe aimed at the London market will go on sale next week for 169.95 pounds ($222.74) or 219.95 euros ($259.85). The first products to be offered using the new facility are a series of six new shoes inspired by different cities , with the first one , themed on Berlin , launching this week at £ ##500 ( $ 220 ) .
Sportswear manufacturer Adidas has opened an innovative production facility in Germany that uses advances in technology to produce customised , small - run products more quickly . The " Speedfactory " is intended to bring production of premium products closer to key markets , cutting shipping costs and reducing beginning - to - end design and production time to as little as 45 ; – currently it can take up to 18 months . The first products to be offered using the new facility are a series of six new shoes inspired by different cities , with the first one , themed on Berlin , launching this week at £ ##500 ( $ 220 ) .