Yahoo Inc. agreed to buy social shopping site Polyvore Inc., a move intended to enhance the portal’s “Mavens” growth strategy. Terms of the deal weren’t disclosed Friday. Venture-backed Polyvore—geared toward fashion, beauty and home décor—announced a $14 million Series C funding round in 2012. The company’s investors include DAG Ventures, Benchmark Capital and Matrix Partners. The...
Yahoo has acquired social shopping site, Polyvore, in a bid to improve the site's growth strategy and help the company's native advertising efforts. Speaking about the deal, Yahoo said "Polyvore will strengthen Yahoo"s digital magazines and verticals through the incorporation of community and commerce."