The Index is a marketing analysis of the world’s 300 largest public companies and suggests 'Quantified Engagement' as the way forward. Microsoft has achieved a global marketing ranking , ahead of Bank of America and Intel , when it comes to maximum impact . The Lewis Global Marketing Engagement Index analysed 300 of the world 's biggest public companies and concluded that most are not looking at their marketing mix as a cohesive function . A collective measure of " quantified impact " to evaluate reputation , audience responses and engagement will be reduced to single digits in the near future , said Giles Peddy , Lewis ’ senior vice president , marketing .
Microsoft has achieved a global marketing ranking , ahead of Bank of America and Intel , when it comes to maximum impact . The Lewis Global Marketing Engagement Index analysed 300 of the world 's biggest public companies and concluded that most are not looking at their marketing mix as a cohesive function . A collective measure of " quantified impact " to evaluate reputation , audience responses and engagement will be reduced to single digits in the near future , said Giles Peddy , Lewis ’ senior vice president , marketing .