Major UK gambling operators are using cartoon and storybook characters to promote online betting games to children, according to an investigation by The Sunday Times. A report from the Gambling Commission found that a number of companies had used children’s stories as part of their marketing campaigns. Many of the games can be played free and without registration or age checks. Stakes range from 1p to £600. Stakes on the games range from 1p to £600. The characters and stories being used include Peter Pan, Jack and the Beanstalk and Moon Princess. An estimated 450,000 children gamble each week in England and Wales according to the Gambling Commission.
Major UK gambling operators are using cartoon and storybook characters to promote online betting games to children, according to an investigation by The Sunday Times. A report from the Gambling Commission found that a number of companies had used children’s stories as part of their marketing campaigns. Many of the games can be played free and without registration or age checks. Stakes range from 1p to £600. The characters and stories being used include Peter Pan, Jack and the Beanstalk and Moon Princess. An estimated 450,000 children gamble each week in England and Wales according to the Gambling Commission.