aka ALROSA In a move to court younger customers and boost demand, polish diamond producer Alrosa PJSC has produced a video passport with an electronic identity key for its stones. The initial selection will include 2,000 diamonds and feeds into a worldwide demand for better traceability of diamonds. Alrosa announced a similar move earlier in the year , and De Beers launched its own blockchain-based system earlier in the year . The global demand for rough stones has continued to fall as polished, market-ready diamonds are less profitable. Alrosa sales were down 33% from earlier in the year and Alrosa experienced the same difficulties.
In a move to court younger customers and boost demand, polish diamond producer Alrosa PJSC has produced a video passport with an electronic identity key for its stones. The initial selection will include 2,000 diamonds and feeds into a worldwide demand for better traceability of diamonds. Alrosa announced a similar move earlier in the year , and De Beers launched its own blockchain-based system earlier in the year . The global demand for rough stones has continued to fall as polished, market-ready diamonds are less profitable. Alrosa sales were down 33% from earlier in the year and Alrosa experienced the same difficulties.