Nearly 30% of Australian consumers use ad-blocking on at least one device, however, only 6% use it on their mobiles, according to an IAB report. According to the report, actions that best influence consumers to stop using ad blockers included site message to turn off the ad blocked ( One in five consumers said they used ad-blocking due to concerns over viruses and malware, while 16% claimed it was because of the numbers of ads on websites,with 9% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. The report also found that a third (32%)
Nearly 30% of Australian consumers use ad-blocking on at least one device, however, only 6% use it on their mobiles, according to an IAB report. One in five consumers said they used ad-blocking due to concerns over viruses and malware, while 16% claimed it was because of the numbers of ads on websites,with 9% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. The report also found that a third (32%)