In response to the increase of ad - block users on it site Future , publisher of TechRadar and Games , has decided to de - clutter its site , removing 50 m ad impressions this year , with a plan to remove 100 m by year end . Tech Radar and Games Radar are more vulnerable to ad blocking than lifestyle or generic news sites. Ad - blocking is a significant issue for Future , as almost half of GamesRadar desktop site visitors have ad - blockers enabled , as do 35 % across all its tech titles . Unlike most publishers , Future is against blocking content to its users , instead it wants to provide a better user experience .
In response to the increase of ad - block users on it site Future , publisher of TechRadar and Games , has decided to de - clutter its site , removing 50 m ad impressions this year , with a plan to remove 100 m by year end . Ad - blocking is a significant issue for Future , as almost half of GamesRadar desktop site visitors have ad - blockers enabled , as do 35 % across all its tech titles . Unlike most publishers , Future is against blocking content to its users , instead it wants to provide a better user experience .