WeWork partnered with Irishman actor, producer, and entrepreneur Martin Scorsese to pitch a TV show based on its Do What You Love to NBC as its founders seek to promote the company as much more than a real estate business. The project is currently on hold. Neumann, the CEO, frequently portrays WeWork as a cross between a lifestyle brand and a technology business. The co-working firm also reportedly considered hiring NBC -winning director Martin Scorsese to direct a series of videos promoting the brand ahead of its IPO. Initially, invitations to analysts for its meeting on Wall Street 2017 , were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend.
WeWork partnered with Irishman actor, producer, and entrepreneur Martin Scorsese to pitch a TV show based on its Do What You Love to NBC as its founders seek to promote the company as much more than a real estate business. The project is currently on hold. The co-working firm also reportedly considered hiring NBC -winning director Martin Scorsese to direct a series of videos promoting the brand ahead of its IPO. Initially, invitations to analysts for its meeting on Wall Street 2017 , were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend.