The vast majority of companies in the top 100 were from the west, so we decided to strip out Chinese companies The index uses data from RepTrak's Pulse system, which tracks seven key factors in a company's reputation — products and services, innovation, workplace, governance, citizenship, leadership, and performance — as well as data from thousands of Chinese consumers taken this year, plus historical data. Global brands Apple , Facebook and Nike have all missed out on a top place on The Reputation Institute 's 2016 China RepTrak 100 ; a major survey that ranks Chinese consumers ' favourite companies based on seven key factors relating to a company 's success : products and services , advertising , workplace , governance , citizenship , leadership , and performance . Among the the top ten Western brands featured for 2016 are BMW , Mercedes - Benz and Rolex , e - tailer Amazon , and several major technology companies with computer chip maker Intel heading the list .
Global brands Apple , Facebook and Nike have all missed out on a top place on The Reputation Institute 's 2016 China RepTrak 100 ; a major survey that ranks Chinese consumers ' favourite companies based on seven key factors relating to a company 's success : products and services , advertising , workplace , governance , citizenship , leadership , and performance . Among the the top ten Western brands featured for 2016 are BMW , Mercedes - Benz and Rolex , e - tailer Amazon , and several major technology companies with computer chip maker Intel heading the list .