Israeli company Taptica has acquired Japanese mobile marketing leader Adinnovation , as the mobile advertising platform seeks to increase its presence in the Asia - Pacific region . In 2015 the company opened an office in Moscow, Russia. Japan is regarded by analysts as the next hotspot for mobile advertising , as smartphone usage continues to increase and the mobile industry anticipates " exponential growth " . Taptica helps brands reach their most valuable users , whereas Adinnovation specialises in mobile apps and mobile advertising marketing and promotion , tracking and media site monetisation .
Israeli company Taptica has acquired Japanese mobile marketing leader Adinnovation , as the mobile advertising platform seeks to increase its presence in the Asia - Pacific region . Japan is regarded by analysts as the next hotspot for mobile advertising , as smartphone usage continues to increase and the mobile industry anticipates " exponential growth " . Taptica helps brands reach their most valuable users , whereas Adinnovation specialises in mobile apps and mobile advertising marketing and promotion , tracking and media site monetisation .