A big - budget BT advertising campaign featuring Ryan Reynolds has been banned in the UK following a complaint from Virgin Media to the Advertising Standards Authority ( ASA ) . A BT ad campaign fronted by Deadpool star Ryan Reynolds has been banned following a complaint from rival Virgin Media. Virgin claimed the ad was misleading because it implied BT 's 52Mb ##ps service was the fastest maximum speed available for the lowest - priced package available in the UK . The ASA said there were other providers whose cheapest service offered faster maximum speeds than 52 Mbps ; it confirmed the ads were misleading and changed the UK advertising code .
A big - budget BT advertising campaign featuring Ryan Reynolds has been banned in the UK following a complaint from Virgin Media to the Advertising Standards Authority ( ASA ) . Virgin claimed the ad was misleading because it implied BT 's 52Mb ##ps service was the fastest maximum speed available for the lowest - priced package available in the UK . The ASA said there were other providers whose cheapest service offered faster maximum speeds than 52 Mbps ; it confirmed the ads were misleading and changed the UK advertising code .