“In terms of overall value, the partnership so far, in year one, is worth £36 million or over Rwf36 billion. Arsenal FC has said its the first year sleeve sponsorship of The Rwanda Development Board has resulted in a 100 percent increase in UK tourists during three-year of the deal, and benefits of more than RWF36bn ( $39m ).
Arsenal FC has said its the first year sleeve sponsorship of The Rwanda Development Board has resulted in a 100 percent increase in UK tourists during three-year of the deal, and benefits of more than RWF36bn ( $39m ).