Some people wear it to weddings in China." There is evidence to suggest that the government’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese; while spend on luxury goods is being reined in, spend on fitness including expensive sportswear is on the rise. This is a view echoed by Colin Grant, chief executive of Pure Group, a lifestyle and wellness brand operating across Asia: "Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China". According to Euromonitor, China's sportswear market will be worth ¥280.8bn (£2.3bn) The market is also benefiting from the Chinese Government's goal to create a domestic sports industry worth ¥ 5tn ($760bn) by 2025.
There is evidence to suggest that the government’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese; while spend on luxury goods is being reined in, spend on fitness including expensive sportswear is on the rise. This is a view echoed by Colin Grant, chief executive of Pure Group, a lifestyle and wellness brand operating across Asia: "Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China". According to Euromonitor, China's sportswear market will be worth ¥280.8bn (£2.3bn) The market is also benefiting from the Chinese Government's goal to create a domestic sports industry worth ¥ 5tn ($760bn) by 2025.