Mobile advertisers have up to five minutes long daily to get their point across using video, according to research by AOL . Some 59% of US consumers watch videos which are the first few seconds or less in length each day . In Southeast Asia , this figure is 47% . In Southeast Asia, however, mobile video consumption has far outstripped desktop with 72% watching videos daily on their phones, compared with 60% on desktop. Brits are comparatively patient, with More than four ( 32% ) watching videos that are 60 seconds , according to AOL . "The trend is definitely headed towards smaller and shorter," said AOL 's head of international research, Anita Caras . The important thing for advertisers is to get their message across in up to five minutes long daily , she added.
Mobile advertisers have up to five minutes long daily to get their point across using video, according to research by AOL . Some 59% of US consumers watch videos which are the first few seconds or less in length each day . In Southeast Asia , this figure is 47% . Brits are comparatively patient, with More than four ( 32% ) watching videos that are 60 seconds , according to AOL . "The trend is definitely headed towards smaller and shorter," said AOL 's head of international research, Anita Caras . The important thing for advertisers is to get their message across in up to five minutes long daily , she added.