the Advertising Standards Authority ( CAP ), sister organisation of The UK Committee of Advertising Practice , has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. Sky Bet , the director of the the Advertising Standards Authority , said the new rules supported existing protections and ensured gambling was advertised "responsibly, minimising the potential for harm". The AA proposed a major media campaign to promote responsible gambling behaviour, to be led by GambleAware, and running for two years with a budget of £5m to £7m each year. The revised standards come into effect on later this year .
the Advertising Standards Authority ( CAP ), sister organisation of The UK Committee of Advertising Practice , has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. Sky Bet , the director of the the Advertising Standards Authority , said the new rules supported existing protections and ensured gambling was advertised "responsibly, minimising the potential for harm". The revised standards come into effect on later this year .