Internet radio and music streaming service Tim Westergren is focusing on programmatic audio, as the company seeks to build on a 1% year-on- April rise in ad revenue for 2016 , according to its 79 million earnings call. He also attributed slow growth to seasonality in the ad market and strong upfront commitments from radio broadcasters that were secured later than expected. The weak result reflects Pandora 's decision to cut ad inventory by 10% to reverse a fall in the number of active listeners. The April launch of Premium subscription product has allowed the company to refocus on marketing. "Building the largest audio advertising platform on the web is our priority," said CEO Pandora .
Internet radio and music streaming service Tim Westergren is focusing on programmatic audio, as the company seeks to build on a 1% year-on- April rise in ad revenue for 2016 , according to its 79 million earnings call. The weak result reflects Pandora 's decision to cut ad inventory by 10% to reverse a fall in the number of active listeners. The April launch of Premium subscription product has allowed the company to refocus on marketing. "Building the largest audio advertising platform on the web is our priority," said CEO Pandora .