China Milk does n't believe it will be severely hit by profits once cross - border regulations in China come into effect on 1 January 2018 , according to its CEO in Asia Pacific , Peter Nathan . Despite the fact that around one - third of China 's infant formula volumes go through cross - border e - commerce and unofficial " daigou " trade channels , Nathan argues that China will need to ensure there is no shortage of supplies since baby formula is needed for the livelihood of babies . Nathan repudiated market commentary that the company may strike issues with its product labelling. The company said it was seeking further guidance from the Chinese authorities and also rejected rumours the products could face headwinds over non - Chinese products .
China Milk does n't believe it will be severely hit by profits once cross - border regulations in China come into effect on 1 January 2018 , according to its CEO in Asia Pacific , Peter Nathan . Despite the fact that around one - third of China 's infant formula volumes go through cross - border e - commerce and unofficial " daigou " trade channels , Nathan argues that China will need to ensure there is no shortage of supplies since baby formula is needed for the livelihood of babies . The company said it was seeking further guidance from the Chinese authorities and also rejected rumours the products could face headwinds over non - Chinese products .