Despite the SoftBank bailout, WeWork rivals believe that the company is still in a critical condition and that it needs to aggressively cut costs and balance sheet risk without destroying its reputation and scaring off customers. Such transformations would be difficult. Six flexible office operators interviewed by Reuters suggested a number of ways that WeWork could pare its losses, from closing poorly performing locations and withdrawing from non-core businesses such as construction to partnering with landlords on venues and stopping discounting its prices. The most common suggestion was for WeWork to sell itself or merge with another company.
Despite the SoftBank bailout, WeWork rivals believe that the company is still in a critical condition and that it needs to aggressively cut costs and balance sheet risk without destroying its reputation and scaring off customers. Six flexible office operators interviewed by Reuters suggested a number of ways that WeWork could pare its losses, from closing poorly performing locations and withdrawing from non-core businesses such as construction to partnering with landlords on venues and stopping discounting its prices. The most common suggestion was for WeWork to sell itself or merge with another company.