Google has started rolling out 360 degree ads on YouTube beginning with Chrome and mobile YouTube app on Google and iOS . The new ad format is also compatible with Google's Cardboard VR headset. Some companies have already been posting 360-degree videos on their pages - such as Google and Coco-Cola , however, this new launch connects the technology to Coco-Cola 's TrueView ad platform, allowing brands to publish the videos as pre-roll ads.
Google has started rolling out 360 degree ads on YouTube beginning with Chrome and mobile YouTube app on Google and iOS . Some companies have already been posting 360-degree videos on their pages - such as Google and Coco-Cola , however, this new launch connects the technology to Coco-Cola 's TrueView ad platform, allowing brands to publish the videos as pre-roll ads.