Daimler CEO Dieter Zetsche holds a news conference to unveil new Mercedes G-Class models at the North American International Auto Show in Detroit, Michigan, U.S. January 14, 2018. REUTERS/Jonathan Ernst DETROIT (Reuters) - Daimler AG’s Mercedes-Benz faces a tough challenge to meet the next round of European CO2 goals and may fall short, Chief Executive Dieter Zetsche said on Monday. The German luxury carmaker still aims to hit its target of 100 grams of carbon dioxide per kilometer, Zetsche told reporters at the Detroit auto show. “I can’t guarantee we will be compliant,” he said. “Our objective is to be compliant ... but not every parameter is under our control.” Asked whether Mercedes would slash electrified vehicle prices to meet CO2 targets, Zetsche said protecting the brand would also weigh in the balance when comparing compliance costs with fines. “It’s not a pure economic question,” he said. “There might be some reputational aspect in there as well.” Reporting by Laurence FrostEditing by Chizu Nomiyama
Daimler 's Mercedes - Benz has stated that it may be unable to meet European carbon goals , according to Chief Executive Peter Smith . The company stated that it aims to reach levels of 100 tonnes of carbon dioxide per kilometre . “ Our objective is to be compliant ... but not every parameter is under our control ” , said Zetsche .