“Game of Thrones,” on its streaming-music service or possibly a new, video-focused service. Apple is said to have $1bn earmarked to buy and produce its own original content over the next year. The content could be offered on Apple Music or a new service entirely dedicated to video, said a source cited in the Wall Street Journal. It would also mean that Apple will not need to rely as heavily on third-party studios for content. While the initial budget may be minor compared to Netflix, which is expected to spend $6bn acquiring programming this year, Apple is noted as having plenty of cash on its balance sheet.
Apple is said to have $1bn earmarked to buy and produce its own original content over the next year. The content could be offered on Apple Music or a new service entirely dedicated to video, said a source cited in the Wall Street Journal. It would also mean that Apple will not need to rely as heavily on third-party studios for content. While the initial budget may be minor compared to Netflix, which is expected to spend $6bn acquiring programming this year, Apple is noted as having plenty of cash on its balance sheet.