S4’s organic revenues were up 42% in the first-half and have accelerated since. S4’s acquisition of MediaMonks created the template for all subsequent deals, which Sir Martin Sorrell refers to as mergers. The transactions follow a two-pronged approach paying founders half of the consideration cash and half in S4 equity, reflecting a “buy-in” philosophy, Sorrel said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. “The way we do business is that you pay us what you’re worth
S4’s acquisition of MediaMonks created the template for all subsequent deals, which Sir Martin Sorrell refers to as mergers. The transactions follow a two-pronged approach paying founders half of the consideration cash and half in S4 equity, reflecting a “buy-in” philosophy, Sorrel said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. “The way we do business is that you pay us what you’re worth