UK advertising spending is expected to grow nearly £10bn despite concerns about Advertising Association , according to the AA/Warc Expenditure report. The nearly £10bn report found total UK advertising spend rose 4.4% to £ 21.1bn ($ 26.4bn ) in 2016 and is predicted to grow by another 3.2% this year . Brexit CEO Stephen Woodford said the post-referendum ad spend was a "marker of the strength of the UK 's advertising and media industries". However, the newspaper and magazine industries are both expected to see ad income decline, the report added. National newsbrands (the national press) attracted £1.1bn last year (down 9.8 per cent), of which digital comprised £ The internet was the largest UK advertising category, with spend of nearly £10bn .
UK advertising spending is expected to grow nearly £10bn despite concerns about Advertising Association , according to the AA/Warc Expenditure report. The nearly £10bn report found total UK advertising spend rose 4.4% to £ 21.1bn ($ 26.4bn ) in 2016 and is predicted to grow by another 3.2% this year . Brexit CEO Stephen Woodford said the post-referendum ad spend was a "marker of the strength of the UK 's advertising and media industries". However, the newspaper and magazine industries are both expected to see ad income decline, the report added. The internet was the largest UK advertising category, with spend of nearly £10bn .