Visual bookmarking tool Pinterest has started developing an app - install ad product called Promoted App Pins . The feature helps users pinning images to the screen to find mobile apps mixed in with the images . The company has been testing the feature with about 100 brands running mobile campaigns. Brands like Ibotta , Stash and Glu Mobile participated in trials of the tool , with 70 % of advertisers successfully achieving their install goals , according to Pinterest . Promoted App Pins is now available on the Ads Manager self - service platform and Pinterest 's API .
Visual bookmarking tool Pinterest has started developing an app - install ad product called Promoted App Pins . The feature helps users pinning images to the screen to find mobile apps mixed in with the images . Brands like Ibotta , Stash and Glu Mobile participated in trials of the tool , with 70 % of advertisers successfully achieving their install goals , according to Pinterest . Promoted App Pins is now available on the Ads Manager self - service platform and Pinterest 's API .