Google saw a 24% rise in ad revenues to $ 28bn for Q2 2018 , bolstering the revenues of parent company Alphabet to a higher-than-expected 26% surge, at $ 32.66bn . While Alphabet ’s profits were hit by a € 84.69bn ($ 4.34bn ) fine, issued by the European Commission for anti-competitive behaviour by Google over the Android mobile operating system, its net income still totalled $ 5bn . Alphabet is expected to pull in $ 84.69bn in total net digital ad revenue worldwide this year , representing a 31% share of the global digital ad market.
Google saw a 24% rise in ad revenues to $28bn for Q2 2018, bolstering the revenues of parent company Alphabet to a higher-than-expected 26% surge, at $32.66bn. While Alphabet’s profits were hit by a €4.34bn ($5bn) fine, issued by the European Commission for anti-competitive behaviour by Google over the Android mobile operating system, its net income still totalled $3.2bn. Google is expected to pull in $84.69bn in total net digital ad revenue worldwide this year, representing a 31% share of the global digital ad market.