High - fashion brand Fashion Island is appealing to influencers to boost its authority among consumers and bolster its position against Amazon , which is expanding into fashion retail . As Amazon makes inroads into fashion, high street clothing retailer River Island is trying to succeed by being what the retail behemoth can’t. The brand aims to stay on trend by using recognised bloggers in its marketing campaigns , although it is wary of the fraudulent practices that have tainted the nascent fashion industry .
High - fashion brand Fashion Island is appealing to influencers to boost its authority among consumers and bolster its position against Amazon , which is expanding into fashion retail . The brand aims to stay on trend by using recognised bloggers in its marketing campaigns , although it is wary of the fraudulent practices that have tainted the nascent fashion industry .