Brazil 's largest media company Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer 's World Cup in Brazil . The initiative made use of IKINEMA 's virtual reality technology - dubbed LiveAction ##® - to allow on - air television presenters to interact with virtual characters . The IKINEMA support team are total professionals and they’ve been a reassuring component to our technical team for smooth delivery throughout World Cup coverage.” Real - life human presenters have been able to appear alongside virtual characters or in a virtually - generated environment during live television broadcasts .
Brazil 's largest media company Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer 's World Cup in Brazil . The initiative made use of IKINEMA 's virtual reality technology - dubbed LiveAction ##® - to allow on - air television presenters to interact with virtual characters . Real - life human presenters have been able to appear alongside virtual characters or in a virtually - generated environment during live television broadcasts .