https://digiday.com/?p=301861 Streaming service that is not owned by the company and has no connection to its parent company. Eleven previously announced it would stream one football match each week from either Serie A or La Liga for free via Facebook. By gathering data on who is watching the streams, Eleven hopes it can target viewers with ads promoting its subscription service. Advertising experts said the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets.
Streaming service that is not owned by the company and has no connection to its parent company. Eleven previously announced it would stream one football match each week from either Serie A or La Liga for free via Facebook. By gathering data on who is watching the streams, Eleven hopes it can target viewers with ads promoting its subscription service. Advertising experts said the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets.