Amazon.com has developed a new artificial intelligence learning system to filter out fake product reviews , known as astroturfing . The system , developed by the company , aims to improve customer satisfaction by giving more priority to reviews from verified customers , newer products and reviews that have been marked as " helpful " by other verified customers .
Amazon.com has deployed a new artificial intelligence learning system to filter out fake product reviews, known as astroturfing. The system, built by the retailer, aims to improve customer service by giving more weight to reviews from verified customers, newer reviews and reviews that have been marked as "helpful" by other Amazon customers.