Manchester City has ended its relationship with media group PHD Media Manchester after an advert aiming to raise Champions League match attendance was ridiculed across social media. As a result, City opted to terminate the partnership. PHD posted on app Tribe, looking for social media influencers to help showcase the “electrifying atmosphere” of Champions League matches, following fears from the club that it would not attract many fans to its group games. The advertisement featured a young man in a red shirt and blue shorts running through a field before being tackled by two men wearing white shirts who were holding up signs reading: “We are Manchester.”
Manchester City has ended its relationship with media group PHD Media Manchester after an advert aiming to raise Champions League match attendance was ridiculed across social media. PHD posted on app Tribe, looking for social media influencers to help showcase the “electrifying atmosphere” of Champions League matches, following fears from the club that it would not attract many fans to its group games. The advertisement featured a young man in a red shirt and blue shorts running through a field before being tackled by two men wearing white shirts who were holding up signs reading: “We are Manchester.”