The Interactive Advertising Bureau ( IAB ) Australia has heeded calls for greater clarity in the industry and set up an executive The new tech council aimed at promoting "simplification, transparency and trust" across its mobile, video, audio and standards and guidelines councils. The new tech council will be chaired by Gai le Roy and will focus on viewability, programmatic advertising, ad blocking and ad fraud. The Interactive Advertising Bureau research director Jonas Jaanimagi is overseeing a refreshed executive measurement council, which has been given an expanded brief across all measurement, from strategic planning to effectiveness metrics. This includes a new ad effectiveness council, to launch in daily .
The Interactive Advertising Bureau (IAB) Australia has heeded calls for greater clarity in the industry and set up an executive tech council aimed at promoting "simplification, transparency and trust" across its mobile, video, audio and standards and guidelines councils. The new tech council will be chaired by Jonas Jaanimagi and will focus on viewability, programmatic advertising, ad blocking and ad fraud. IAB research director Gai le Roy is overseeing a refreshed executive measurement council, which has been given an expanded brief across all measurement, from strategic planning to effectiveness metrics. This includes a new ad effectiveness council, to launch in March.