The channel seeks to build on the success of CokeTV in Germany, which has attracted over 268,000 subscribers and 29 million views since it was launched in 2014. Coca-Cola has launched CokeTV, aimed at "young adults across the UK " and featuring content from YouTube vloggers. Presented by YouTubers Manny and Dodie , it will offer subscribers in Great Britain and Ireland exclusive access to sporting events, as well as special guests and features on gaming, sport and music. The launch follows the success of CokeTV in Great Britain . Superdrug and GQ have both turned to YouTube to engage younger audiences. A study week revealed that 10 of marketers surveyed were not "fully aware of Dodie code of conduct".
Coca-Cola has launched CokeTV, aimed at "young adults across the UK " and featuring content from YouTube vloggers. Presented by YouTubers Manny and Dodie , it will offer subscribers in Great Britain and Ireland exclusive access to sporting events, as well as special guests and features on gaming, sport and music. The launch follows the success of CokeTV in Great Britain . Superdrug and GQ have both turned to YouTube to engage younger audiences. A study week revealed that 10 of marketers surveyed were not "fully aware of Dodie code of conduct".