A new mobile retail platform, unshackled.com, has been unveiled by former Phones 4u chief commercial officer, John Whittle. The site will be available to download from the App Store and Google Play for Android devices as well as iPhone. report concluded that consumers overpay by an estimated £159 per head, per year and the new company says the average consumer will save £330 buying from its site. Whittle said that the new retailer aims to “readdress the injustice” found in the mobile channel; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different. The new platform states it will offer every major handset on the market and customers will be able to fund purchases via a finance partnership with Zopa, offering APRs between 9.7% and 24.9%.
A new mobile retail platform, unshackled.com, has been unveiled by former Phones 4u chief commercial officer, John Whittle. A recent Which? report concluded that consumers overpay by an estimated £159 per head, per year and the new company says the average consumer will save £330 buying from its site. Whittle said that the new retailer aims to “readdress the injustice” found in the mobile channel; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different. The new platform states it will offer every major handset on the market and customers will be able to fund purchases via a finance partnership with Zopa, offering APRs between 9.7% and 24.9%.