On - demand streaming service Netflix is set to spend $ 1bn on advertising this year and ramp up its programmatic offerings as it seeks to grow its customer base , according to a company spokesperson . As of Q1 2017 , Netflix had 98.75 million members , with 94.36 million paying subscribers . It also had 3.5 million international customers between January and March . However , it admitted numbers were affected by the decision to move series five of House of Cards to Q2 from 2018 . In total , the company has $ 2bn in negative cash flow this year to aggressively grow its product offering .
On-demand streaming service Netflix is set to spend $1bn on advertising this year and ramp up its programmatic buying as it seeks to grow its customer base, according to a company spokesperson. As of Q1 2017, Netflix had 98.75 million members, with 94.36 million paying subscribers. It also added 3.5 million international customers between January and March. However, it admitted numbers were impacted by the decision to move series five of House of Cards to Q2 from Q1. In total, the company budgets $2bn in negative cash flow this year to aggressively grow its content offering.