No such deal exists yet in the U.S. Mobile network provider, Three Group, have made a deal with ad-blocking company, Shine Technologies, to roll out its technology across Europe. This will start with Three's services in the UK and Italy, and will then be rolled out across Austria, Denmark, and Sweden. Shines's technology works by blocking ads at the network level. This partnership will allow Three to offer blocking of display ads on the mobile web and in apps. The move is part of an effort by three major European telecom operators -- Deutsche Telekom, Telefónica Spain, and Telecom Italia -- to make their networks more efficient for consumers. The deal marks the growing influence that mobile operators have in the digital advertising market.
Mobile network provider, Three Group, have made a deal with ad-blocking company, Shine Technologies, to roll out its technology across Europe. This will start with Three's services in the UK and Italy, and will then be rolled out across Austria, Denmark, and Sweden. Shines's technology works by blocking ads at the network level. This partnership will allow Three to offer blocking of display ads on the mobile web and in apps. The move is part of an effort by three major European telecom operators -- Deutsche Telekom, Telefónica Spain, and Telecom Italia -- to make their networks more efficient for consumers. The deal marks the growing influence that mobile operators have in the digital advertising market.