A global study conducted by Yale University in collaboration with the World Business Council for Sustainable Development ( WBCSD ) and the Global Network for Advanced Management ( GNAM ) , found that 44 per cent of students at business school are willing to accept a lower salary to work for a company with better environmental practices . Conversely , about one - fifth of respondents expressed an unwillingness to work for companies with bad environmental practices regardless of salary considerations . Students also overwhelmingly consider environmental action a profitable stance , noting that environmental protection will stimulate economic growth and create new jobs . If business schools and business can deliver against this call for change, the necessary transformation toward a sustainable future will clearly be much more impactful.” The study analysed responses from 3,700 students at 29 top business schools .
A global study conducted by Yale University in collaboration with the World Business Council for Sustainable Development ( WBCSD ) and the Global Network for Advanced Management ( GNAM ) , found that 44 per cent of students at business school are willing to accept a lower salary to work for a company with better environmental practices . Conversely , about one - fifth of respondents expressed an unwillingness to work for companies with bad environmental practices regardless of salary considerations . Students also overwhelmingly consider environmental action a profitable stance , noting that environmental protection will stimulate economic growth and create new jobs . The study analysed responses from 3,700 students at 29 top business schools .