Richard Jones , an independent marketing software company, has acquired Wayin , which specialises in zero -party data. zero -party data is information that customers willingly provide such as perceived preferences and opinions rather than actual or data-supported information. Wayin offers a library of more than 80 pre-built experiences designed to allow non-technical marketers to activate without involving their IT team. Data that customers proactively choose to share is increasingly important to marketers as privacy rules result in the deterioration of first -party sources and consumers increasingly demand personalised experiences. “Privacy and personalisation can only exist in the future with a third and Zero -party data strategy, rather than third -party data that is increasingly incomplete, inaccurate, and breaches consumer trust,” according to Wayin CEO Richard Jones .
Richard Jones , an independent marketing software company, has acquired Wayin , which specialises in zero -party data. zero -party data is information that customers willingly provide such as perceived preferences and opinions rather than actual or data-supported information. Data that customers proactively choose to share is increasingly important to marketers as privacy rules result in the deterioration of first -party sources and consumers increasingly demand personalised experiences. “Privacy and personalisation can only exist in the future with a third and Zero -party data strategy, rather than third -party data that is increasingly incomplete, inaccurate, and breaches consumer trust,” according to Wayin CEO Richard Jones .