Consumer platform Shopify will use Apple 's augmented reality ( AR ) ARKit technology to help it become " the largest AR - enabled e - commerce platform " , according to CEO Tobias Lutke . The partnership follows Shopify 's use of AR in previous ad campaigns , which caught the attention of Apple CEO Tim Cook . He said he admired Shopify for its focus on " democratising technology for entrepreneurs " . Apple plans to make AR a mainstream feature . last year, Apple put the world on notice that the company has big plans for AR-infused apps. Global Market Insights estimated the AR market will be worth more than $ 50bn by 2024 .
Consumer platform Shopify will use Apple 's augmented reality ( AR ) ARKit technology to help it become " the largest AR - enabled e - commerce platform " , according to CEO Tobias Lutke . The partnership follows Shopify 's use of AR in previous ad campaigns , which caught the attention of Apple CEO Tim Cook . He said he admired Shopify for its focus on " democratising technology for entrepreneurs " . Apple plans to make AR a mainstream feature . Global Market Insights estimated the AR market will be worth more than $ 50bn by 2024 .