What do you think? Digital health providers , pharmacies , insurers and hospitals , increasingly invest in physical stores , to sell both the tangible ( wearables for remote monitoring ) and more abstract ( telemedicine , incentivised data - driven insurance ) facets of digital health , according to this MedCity News opinion piece by Shahid Shah . According to Shah , as the US system is shifting from fees - for - service to an outcomes - based model , we should be adapting our business models to suit . Shah uses the Apple Store as his model , with rows of healthcare gadgetry , alongside trained salespeople who will guide customers to not just the best wearable device for their needs , but also integrate it with the insurance policy that best suits them .
Digital health providers , pharmacies , insurers and hospitals , increasingly invest in physical stores , to sell both the tangible ( wearables for remote monitoring ) and more abstract ( telemedicine , incentivised data - driven insurance ) facets of digital health , according to this MedCity News opinion piece by Shahid Shah . According to Shah , as the US system is shifting from fees - for - service to an outcomes - based model , we should be adapting our business models to suit . Shah uses the Apple Store as his model , with rows of healthcare gadgetry , alongside trained salespeople who will guide customers to not just the best wearable device for their needs , but also integrate it with the insurance policy that best suits them .