Roku, the US's most popular streaming service, has launched the Roku Channel, an advertising-led service showing free films and TV series that are licensed from studios and aggregated from other channels. Roku chief marketing officer Mike Katz said in a statement today that the channel will be available to all U.S. cable subscribers on March 1. Anderson said advertisers also could personalise their content, based on streaming behaviour, rather than personally identifiable information. The ads will also be somewhat personalized, if the advertiser chooses. Roku hopes having its own channel will increase revenues – Netflix, for example, accounts for a third of its streaming hours without adding to its bottom line.
Roku, the US's most popular streaming service, has launched the Roku Channel, an advertising-led service showing free films and TV series that are licensed from studios and aggregated from other channels. Roku chief marketing officer Mike Katz said in a statement today that the channel will be available to all U.S. cable subscribers on March 1. Anderson said advertisers also could personalise their content, based on streaming behaviour, rather than personally identifiable information. Roku hopes having its own channel will increase revenues – Netflix, for example, accounts for a third of its streaming hours without adding to its bottom line.