Publisher Insider plans to focus on 30-second video view metrics , rather than the three - second views made publicly available on Facebook . The 30-second views represent the quality of viewership and the type of scale the company is targeting , the company ’s director of video , Tony Manfred , explained , adding that using that metric , rather than three - second views , would help it achieve its goal . By shifting to a 30-second metric , Insider is better placed to gauge whether people actually watch its videos . It expects to achieve one billion 30-second views per month over the summer , according to the publisher .
Publisher Insider plans to focus on 30-second video view metrics, rather than the three-second views made publicly available on Facebook. The 30-second views represent the quality of viewership and the type of scale the company is targeting, the company’s head of video, Tony Manfred, explained, adding that measuring that metric, rather than three-second views, will help Insider achieve its goal. By shifting to a 30-second metric, Insider is better placed to assess whether people actually watch its videos. Insider managed to achieve one billion 30-second views per month over the summer, according to the publisher.