Amazon is using its Alexa subsidiary to offer search help for small ad agencies. The company said it will also use the data from Alexa’s “smart speakers” and other devices in a new feature called “Smart Search.” It offers search engine optimisation and content marketing to reduce the hours needed by small- and medium-sized agencies to collect and analyse client data. Sean Hakes, CEO of the Altitude Agency, said the plan would save about 80% of the time spent pitching to new clients.
Amazon is using its Alexa subsidiary to offer search help for small ad agencies. The Alexa Agency Plan aims to cut the time it takes to attract key audiences for clients. It offers search engine optimisation and content marketing to reduce the hours needed by small- and medium-sized agencies to collect and analyse client data. Sean Hakes, CEO of the Altitude Agency, said the plan would save about 80% of the time spent pitching to new clients.