Twitter is making its Rewarded Video solution available to more advertisers . They can now be accessed programmatically through the company ’s MoPub service , meaning that more than 70 client - side platforms offer them . Rewarded Video ads encourage users with rewards for interactions , such as watching a short video for extra money or receiving a benefit from inviting others to use an app . Furthermore, the company shared that advertisers and brands love Rewarded Video ads because it’s “user opt-in video,” meaning users actively choose to watch the ad. At launch , they were only available through Unity Ads , AdsColony , Vungle and Chartboost . Twitter saw a 51 % MoM boost in unique users during MoPub ’s beta phase .
Twitter is making its Rewarded Video solution available to more advertisers . They can now be accessed programmatically through the company ’s MoPub service , meaning that more than 70 client - side platforms offer them . Rewarded Video ads encourage users with rewards for interactions , such as watching a short video for extra money or receiving a benefit from inviting others to use an app . At launch , they were only available through Unity Ads , AdsColony , Vungle and Chartboost . Twitter saw a 51 % MoM boost in unique users during MoPub ’s beta phase .