While Snapchat's use of AR was an early differentiator for the platform, it has since faced increasing competition from rival service Instagram, which has replicated many of its features and has a significantly larger audience. Snapchat has launched the Lens Creative Partners Program , aimed at connecting brands with augmented reality (AR) creators to experiment with and develop quality AR Lenses. UK agencies Wieden + Kennedy , Adam&eve, We Are Social, Objectspace, DDB and the Lens Creative Partners Program have signed up to the program. AR Lenses are used by a third of the Lens Creative Partners Program more than 15 billion daily active users every day , while the 250,000-plus Lens Studio submitted to DDB have been viewed by users more than 15 billion times. Instagram has added a similar AR feature to its app, which enjoys a larger audience.
Snapchat has launched the Lens Creative Partners Program , aimed at connecting brands with augmented reality (AR) creators to experiment with and develop quality AR Lenses. UK agencies Wieden + Kennedy , Adam&eve, We Are Social, Objectspace, DDB and the Lens Creative Partners Program have signed up to the program. AR Lenses are used by a third of the Lens Creative Partners Program more than 15 billion daily active users every day , while the 250,000-plus Lens Studio submitted to DDB have been viewed by users more than 15 billion times. Instagram has added a similar AR feature to its app, which enjoys a larger audience.