The campaign, which was pulled in 2013, was by BBDO, New York and Y&R, New York. Campbell Soup - whose brands include Pepperidge Farm , Campbell and Pepperidge Farm - is to hike its digital spending to 50% of its media budget in 2016 , with TV spending to decline by 40% . Campbell spent $ $1 billion on US advertising alone last year .
Campbell Soup - whose brands include Pepperidge Farm , Campbell and Pepperidge Farm - is to hike its digital spending to 50% of its media budget in 2016 , with TV spending to decline by 40% . Campbell spent $ $1 billion on US advertising alone last year .