Facebook is stepping up its efforts to prevent discriminatory advertising with the introduction of a two - step process . Or excuses when the code inevitably doesn't work as advertised. First is an attempt to " warn " advertisers not to create content that is based on age , race , religion , sexual orientation and many other factors . This can be supported by the use of machine learning that flags ads for credit , housing or jobs , with ads meeting the new requirements rejected . Critics have argued asking the advertisers to police their own content is " lazy " .
Facebook is stepping up its efforts to prevent discriminatory advertising with the introduction of a two - step process . First is an attempt to " warn " advertisers not to create content that is based on age , race , religion , sexual orientation and many other factors . This can be supported by the use of machine learning that flags ads for credit , housing or jobs , with ads meeting the new requirements rejected . Critics have argued asking the advertisers to police their own content is " lazy " .