Plus, Ocean Outdoor, and Signature. Kinetic UK will partner with Bitposter to launch an integrated , automated trading platform to bring together major out - of - home ( OOH ) media owners . Kinetic , WPP 's OOH unit , said UK clients including JC Decaux , Primesight , Outdoor Media , Ocean Outdoor , Signature and Digital Media would benefit from a " more efficient and streamlined platform " that features improved data integration . Stuart Taylor , CEO of Kinetic UK and western Europe , said the project would also help " the growing scale of digital media " reach its potential .
Kinetic UK will partner with Bitposter to launch an integrated , automated trading platform to bring together major out - of - home ( OOH ) media owners . Kinetic , WPP 's OOH unit , said UK clients including JC Decaux , Primesight , Outdoor Media , Ocean Outdoor , Signature and Digital Media would benefit from a " more efficient and streamlined platform " that features improved data integration . Stuart Taylor , CEO of Kinetic UK and western Europe , said the project would also help " the growing scale of digital media " reach its potential .