London -based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items, the coming months after it launched its own version of the service. In the future, a visual search for a white pair of high-top Converse trainers would return other associated products such as a matching jumper the searcher might also want. Asos , director of product management, declined to give any specific figures regarding visual search, but said the tool had enjoyed "great engagement", and the company plans to promote it more heavily in two months . More than half of Asos ' orders, and More than half of its global traffic, come from mobiles, with users spending a monthly average of 80 minutes per month on the site.
London -based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items, the coming months after it launched its own version of the service. Asos , director of product management, declined to give any specific figures regarding visual search, but said the tool had enjoyed "great engagement", and the company plans to promote it more heavily in two months . More than half of Asos ' orders, and More than half of its global traffic, come from mobiles, with users spending a monthly average of 80 minutes per month on the site.