Apple is said to have $ 1bn earmarked to buy and produce its own original content over the next year . The content could be offered on Apple Music or a new service entirely dedicated to video , said a source cited in the Wall Street Journal . Write to Tripp Mickle at Tripp.Mickle@wsj.com So far , Apple has struggled to find a hit in the original content arena . While the initial budget may be minor compared to Netflix , which is expected to spend $ 6bn acquiring programming this year , Apple is noted as having plenty of cash on its balance sheet .
Apple is said to have $ 1bn earmarked to buy and produce its own original content over the next year . The content could be offered on Apple Music or a new service entirely dedicated to video , said a source cited in the Wall Street Journal . So far , Apple has struggled to find a hit in the original content arena . While the initial budget may be minor compared to Netflix , which is expected to spend $ 6bn acquiring programming this year , Apple is noted as having plenty of cash on its balance sheet .