If the scrolling speed of mobile is averaging at 1.7 seconds, we must fundamentally rethink the first few seconds and capture attention quickly with our most arresting frames.” Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages 1.7 seconds and almost half of a video's value must be delivered within the first three seconds, presenting a challenge to advertisers. The company is also working on an advertising platform that will allow publishers to target specific demographics with ads based on what they are watching or listening to.
Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages 1.7 seconds and almost half of a video's value must be delivered within the first three seconds, presenting a challenge to advertisers. The company is also working on an advertising platform that will allow publishers to target specific demographics with ads based on what they are watching or listening to.