﻿As Facebook announce that they now have 10 million active advertisers on their platform , a 25 % increase from February , Facebook has released four updates to its ad formats . Facebook has announced that it has introduced total ratings point ( TRP ) buying to its platform , this allows advertisers to buy and measure their video ads alongside TV . Facebook has also teamed up with Charlie Brown Digital so Facebook can better analyse the impact of their ads by using a tool that will measure the type of people who pay attention to the ads . Starting in March , advertisers will be able to tweak their campaign 's reach and attention in order to maximise exposure within their Facebook campaigns . Earlier this year, the site partnered with Nielsen so today’s announcement means that brands can use either measurement for mobile polling. ﻿This week Facebook will﻿ also be introducing videos to its carousel platform .
﻿As Facebook announce that they now have 10 million active advertisers on their platform , a 25 % increase from February , Facebook has released four updates to its ad formats . Facebook has announced that it has introduced total ratings point ( TRP ) buying to its platform , this allows advertisers to buy and measure their video ads alongside TV . Facebook has also teamed up with Charlie Brown Digital so Facebook can better analyse the impact of their ads by using a tool that will measure the type of people who pay attention to the ads . Starting in March , advertisers will be able to tweak their campaign 's reach and attention in order to maximise exposure within their Facebook campaigns . ﻿This week Facebook will﻿ also be introducing videos to its carousel platform .