Programmatic platform RhythmOne announced the integration of North America by CTV into its advanced TV capability, giving advertisers more access to connected TV ( RhythmOne ). Research shows that in 2019 US advertisers will spend $3.8 billion on OTT increasing to $5 billion by 2020. Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top, expanded household addressability, custom and advanced creative and full-funnel measurement solutions. Tremor Video , chief revenue officer at Tremor Video , said advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.
Programmatic platform RhythmOne announced the integration of North America by CTV into its advanced TV capability, giving advertisers more access to connected TV ( RhythmOne ). Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top, expanded household addressability, custom and advanced creative and full-funnel measurement solutions. Tremor Video , chief revenue officer at Tremor Video , said advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.