The European Union ( EU ) has called for increased transparency from Google and Bing with regards to the display of adverts in their search engine ranking pages ( Google ) . Andrus Ansip , the Commission Vice - President , is supervising a review of business practices by these companies , stating the Commission will adopt a problem - solving approach . He added that a ' one size fits all ' methodology is not appropriate for online platforms that all have their own unique business models . “We want to make those rules more clear. This open - handed tactic was appreciated by the tech giants , who praised the Commission for its ability to see the wider picture , and treat each case on its individual merits . The EU is also investigating paid - for - reviews and services offered by Google 's website , Apple 's mobile operating system and Google Maps .
The European Union ( EU ) has called for increased transparency from Google and Bing with regards to the display of adverts in their search engine ranking pages ( Google ) . Andrus Ansip , the Commission Vice - President , is supervising a review of business practices by these companies , stating the Commission will adopt a problem - solving approach . He added that a ' one size fits all ' methodology is not appropriate for online platforms that all have their own unique business models . This open - handed tactic was appreciated by the tech giants , who praised the Commission for its ability to see the wider picture , and treat each case on its individual merits . The EU is also investigating paid - for - reviews and services offered by Google 's website , Apple 's mobile operating system and Google Maps .