UK - based football media company Copa90 said its World Cup Snapchat YouTube channel attracted 10 million unique views in 45 days , with its top - viewed item gaining 6.2 million views on the first snap . Cop90 said that 40 % of viewers swiped up for more content , and the same percentage of its subscribers were women . The company said that over the course of the World Cup , subscriber numbers steadily rose to 450,000 , and content was key to ensuring viewers returned regularly to the platform .
UK-based football media firm Copa90 said its World Cup Snapchat Discover channel attracted 31 million unique views in 45 days, with its top-viewed item gaining 6.2 million views on the first snap. Cop90 added that 40% of viewers swiped up for more content, and the same percentage of its audience were women. The company said that over the course of the World Cup, subscriber numbers steadily rose to 450,000, and content was key to ensuring viewers returned regularly to the platform.