The Ibis hotel chain is offering digitally stressed Instagrammers staying at its Swiss hotels the services of a "social media sitter". The company has launched an online platform called iBib that allows users to post photos and videos on social networks such as Facebook or Twitter using their mobile phones.
The Ibis hotel chain is offering digitally stressed Instagrammers staying at its Swiss hotels the services of a "social media sitter". The service allows guests to hand over control of their Instagram account to an influencer in the area, so they can enjoy their holiday in peace without the pressures of needing to maintain their social media presence.