Snapchat has partnered with adtech platform Tyroo to reach more advertisers in India and grow the Asia Pacific region, said Geoffrey Reed, head of international expansion at Snapchat. The strategy comes a year after a former Snapchat employee claimed that co-founder Evan Spiegel shunned India, saying the app is only for rich people. “While we are excited about our partnership with Tyroo, it was not an easy decision because there were many challenges along the way,” Reed said. However, with improving mobile internet coverage at a competitive price, the country is now looking more attractive.
Snapchat has partnered with adtech platform Tyroo to reach more advertisers in India and grow the Asia Pacific region, said Geoffrey Reed, head of international expansion at Snapchat. The strategy comes a year after a former Snapchat employee claimed that co-founder Evan Spiegel shunned India, saying the app is only for rich people. This led to protests with calls to boycott the app in India. However, with improving mobile internet coverage at a competitive price, the country is now looking more attractive.