Leonhard Foeger Germans are prepared to spend about 22.75 euros (19.9 pounds) on average for World Cup products, up from just 11.26 euros during the tournament in Brazil, according to a poll of 1,000 people conducted by Hohenheim University in Stuttgart. A recent study at Hohenhiem ##e revealed German fans showed more willingness in 2018 to spend money supporting their national team than in previous World Cups . Average spending on the team 's website doubled since 2014 , according to a survey of 1,000 people . Fans ##hip of official corporate sponsors , however , seems to have declined , with large corporations showcasing the ability to be associated with the World Cup through national teams and football clubs rather than directly with FIFA .
A recent study at Hohenhiem ##e revealed German fans showed more willingness in 2018 to spend money supporting their national team than in previous World Cups . Average spending on the team 's website doubled since 2014 , according to a survey of 1,000 people . Fans ##hip of official corporate sponsors , however , seems to have declined , with large corporations showcasing the ability to be associated with the World Cup through national teams and football clubs rather than directly with FIFA .