Spirits maker Pernod Ricard has "dramatically" increased ad spend on Amazon in the UK , according to Managing Director Ricard . This has resulted in sales growth of more than 100% with Amazon in the UK over the past year , he added. The company has also created an Amazon skill in the Havana for reading out cocktail recipes and wants to add automated ordering in the future. Pernod Ricard saved €60m ( about € ) in H1 2017 by shifting away from agencies to in-house ad buying. …that's the core of the business I expect from them,” he adds. The group recently reported organic sales growth of 6% in five , with profits up 6.3% at €2.4bn.
Spirits maker Pernod Ricard has "dramatically" increased ad spend on Amazon in the UK , according to Managing Director Ricard . This has resulted in sales growth of more than 100% with Amazon in the UK over the past year , he added. The company has also created an Amazon skill in the Havana for reading out cocktail recipes and wants to add automated ordering in the future. Pernod Ricard saved €60m ( about € ) in H1 2017 by shifting away from agencies to in-house ad buying. The group recently reported organic sales growth of 6% in five , with profits up 6.3% at €2.4bn.