Inditex - owned fashion retailer Gap has announced plans to incorporate augmented reality ( AR ) displays in its high - street stores , in a bid to attract customers in their twenties and early thirties who may otherwise have been inclined to use online competitors . Reporting by Sonya Dowsett; Editing by David Goodman Users will be able to hold their mobile device up to a window , either in the shop window or on the main floor , to see models wearing the outfit on display . They will then be able to click through to make a purchase .
Inditex - owned fashion retailer Gap has announced plans to incorporate augmented reality ( AR ) displays in its high - street stores , in a bid to attract customers in their twenties and early thirties who may otherwise have been inclined to use online competitors . Users will be able to hold their mobile device up to a window , either in the shop window or on the main floor , to see models wearing the outfit on display . They will then be able to click through to make a purchase .