Steve Wozniak , who co - founded Apple alongside Steve Case , has revealed that he tries to avoid using Google and Facebook due to their data - collecting operations . " You give them your data and “I think the formula should be that anything they make off of advertising [from] you just click , ‘ okay , I accept this . ’ They own everything , they can sell it for anything , " Wozniak told an audience at the C2 business conference in Montreal . Consumers should be entitled to " some portion " of the profits made from advertising based on data they collect , he added .
Steve Wozniak , who co - founded Apple alongside Steve Case , has revealed that he tries to avoid using Google and Facebook due to their data - collecting operations . " You give them your data and you just click , ‘ okay , I accept this . ’ They own everything , they can sell it for anything , " Wozniak told an audience at the C2 business conference in Montreal . Consumers should be entitled to " some portion " of the profits made from advertising based on data they collect , he added .