Spain's luxury Ibérico hams are becoming increasingly popular in China, who see it as a unique and healthy product. With an increasing passion for pork products, rising incomes, and concerns over their own homegrown food, the Chinese have entered the market for Ibérico hams with gusto, despite paying higher prices than the US. The popularity of Spanish hams—which can be found at supermarkets across China—has been driven by growing demand from China's middle class and its appetite for pork.
Spain's luxury Ibérico hams are becoming increasingly popular in China, who see it as a unique and healthy product. With an increasing passion for pork products, rising incomes, and concerns over their own homegrown food, the Chinese have entered the market for Ibérico hams with gusto, despite paying higher prices than the US. Figures from the Spanish Meat Export Office reveal that fresh pork from Spain to China, including heads, ears and other parts, rose 35% last year, making it the second largest market in volume after France.