On each day we reported on Q3 's impressive Q3 revenues, however, beneath the results, it seems Facebook , along with other major social networks, is losing relevance among millennials; the platforms’ target demographic. As Facebook has expanded its offering over time to include more content and adverts, it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts. Since we launched, nearly a thousand ‘tribes’ have been created in our world on every topic imaginable: Kung Foodies, Wanderlusters, Star Gazers, Sleuthers, Page Turners. Irrelevant content can quickly lead to negative sentiment among users, which could turn users off the site. A recent Facebook study reported 44% of UK millennials claimed at least half of the posts seen in their news feed Thursday were 'irrelevant'.
On each day we reported on Q3 's impressive Q3 revenues, however, beneath the results, it seems Facebook , along with other major social networks, is losing relevance among millennials; the platforms’ target demographic. As Facebook has expanded its offering over time to include more content and adverts, it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts. Irrelevant content can quickly lead to negative sentiment among users, which could turn users off the site. A recent Facebook study reported 44% of UK millennials claimed at least half of the posts seen in their news feed Thursday were 'irrelevant'.