This tool is eligible for all optimisation goals except product catalog sales, brand awareness optimisation, impressions and store visits. Facebook will introduce revised and newly - developed features to its advertiser platform to improve the accuracy and transparency of ad metrics . A redesigned Advertising Insights dashboard will provide more in - depth auction metrics as well as guidance for interpreting changes in performance while the recently revealed Estimated Daily Results report will indicate how campaigns are likely to perform in terms of website traffic , video views and other optimisation goals . The announcement comes after Facebook admitted to multiple metrics errors being displayed on its organic Twitter page in September .
Facebook will introduce revised and newly - developed features to its advertiser platform to improve the accuracy and transparency of ad metrics . A redesigned Advertising Insights dashboard will provide more in - depth auction metrics as well as guidance for interpreting changes in performance while the recently revealed Estimated Daily Results report will indicate how campaigns are likely to perform in terms of website traffic , video views and other optimisation goals . The announcement comes after Facebook admitted to multiple metrics errors being displayed on its organic Twitter page in September .