While it is unclear how a Google scheme would work, a likely scenario is that Google would ensure that only ads that meet its standards can run on its own site and YouTube, and also through its DoubleClick ad exchange through which publishers sell their inventory. To help tackle the ad-blocking issue, Google is considering setting up an 'acceptable' ads policy, which given that Google and Facebook together controlled 64 percent of the digital ad market Earlier this year , Google has the power to decide which ad formats become the industry standard. Ad-blockers are are a significant threat to Google 's revenues as its main business model relies on advertising. There have been other initiatives to improve the ad experience for users such as the Facebook 's L.E.A.N. and ad-blocking companies "acceptable ads" programs. Google 's dominance means it will be able to ensure that only ads meeting its standards will run on Google , Randall Rothenberg , and its Facebook sites. However, some have voiced concerns, indicating that publishers should also have a say in deciding what are deemed acceptable ads rather than just Google
To help tackle the ad-blocking issue, Google is considering setting up an 'acceptable' ads policy, which given that Google and Facebook together controlled 64 percent of the digital ad market Earlier this year , Google has the power to decide which ad formats become the industry standard. Ad-blockers are are a significant threat to Google 's revenues as its main business model relies on advertising. There have been other initiatives to improve the ad experience for users such as the Facebook 's L.E.A.N. and ad-blocking companies "acceptable ads" programs. Google 's dominance means it will be able to ensure that only ads meeting its standards will run on Google , Randall Rothenberg , and its Facebook sites. However, some have voiced concerns, indicating that publishers should also have a say in deciding what are deemed acceptable ads rather than just Google