Struggling US malls are introducing VR games to boost their fortunes. Kravco-managed Hamilton Mall in Atlantic City has requested a reduced tax assessment because of high shop vacancy and falling revenues. “Everybody tries to tell me the Hamilton Mall is dying,” said Ren Parikh, the VR Lab owner. The mall is also looking at ways to increase revenue by offering virtual reality experiences for its customers. One of its outlets is the Ideal VR Lab which offers virtual gaming experiences inside the mall. Lab owner Ren Parikh also plans classrooms for his Ideal Institute of Technology in a vacant shop close to his existing Lab premises.
Struggling US malls are introducing VR games to boost their fortunes. Kravco-managed Hamilton Mall in Atlantic City has requested a reduced tax assessment because of high shop vacancy and falling revenues. The mall is also looking at ways to increase revenue by offering virtual reality experiences for its customers. One of its outlets is the Ideal VR Lab which offers virtual gaming experiences inside the mall. Lab owner Ren Parikh also plans classrooms for his Ideal Institute of Technology in a vacant shop close to his existing Lab premises.