On-demand streaming service Netflix is set to spend $1bn on advertising this year and ramp up its programmatic buying as it seeks to grow its customer base, according to a company spokesperson. As of Q1 2017, Netflix had 98.75 million members, with 94.36 million paying subscribers. It also added 3.5 million international customers between January and March. The move comes after the US Federal Communications Commission (FCC) voted in December that internet providers should be required to disclose how much data they are using for targeted advertising. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. In total, the company budgets $2bn in negative cash flow this year to aggressively grow its content offering.
On-demand streaming service Netflix is set to spend $1bn on advertising this year and ramp up its programmatic buying as it seeks to grow its customer base, according to a company spokesperson. As of Q1 2017, Netflix had 98.75 million members, with 94.36 million paying subscribers. It also added 3.5 million international customers between January and March. The move comes after the US Federal Communications Commission (FCC) voted in December that internet providers should be required to disclose how much data they are using for targeted advertising. In total, the company budgets $2bn in negative cash flow this year to aggressively grow its content offering.