After adding stickers to its platform around six weeks ago, Twitter is now turning the feature into a marketing opportunity by launching Promoted Stickers. The company says that it will use these ads in an effort to increase engagement and reach for users who are interested in certain topics or topics. The final deadline for submissions is 19 August. Brands can create between four and eight images that users can add to their photos, which will be also transformed into searchable items. The PepsiMoji campaign features almost 50 customer stickers across 10 markets, as well as a branded Pepsi emoji and a promoted trending topic.
After adding stickers to its platform around six weeks ago, Twitter is now turning the feature into a marketing opportunity by launching Promoted Stickers. The company says that it will use these ads in an effort to increase engagement and reach for users who are interested in certain topics or topics. Brands can create between four and eight images that users can add to their photos, which will be also transformed into searchable items. The PepsiMoji campaign features almost 50 customer stickers across 10 markets, as well as a branded Pepsi emoji and a promoted trending topic.