Nestle is using localisation in China as a means of expanding its market and deflecting the impact of the ongoing US-China trade conflict. By taking a local approach to the countries in which it operates, the firm is better able to cater to local consumption habits, a strategy which includes setting up local manufacturing for the majority of products. The company has also been working with Chinese manufacturers on developing new products that are more environmentally friendly. The company is investing in digital opportunities in the country, and sees great potential in the use of traditional Chinese ingredients.
Nestle is using localisation in China as a means of expanding its market and deflecting the impact of the ongoing US-China trade conflict. By taking a local approach to the countries in which it operates, the firm is better able to cater to local consumption habits, a strategy which includes setting up local manufacturing for the majority of products. In China, that approach has seen Nestle establish 33 factories, four research centres and a food safety institute. The company is investing in digital opportunities in the country, and sees great potential in the use of traditional Chinese ingredients.