McDonald ’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup . The firms are using Google ’s “ Real - Time technology ” with a time management platform to anticipate moments during matches when fans are most likely to order food . Doing so allows McDonald 's to target ad campaigns at optimum moments . Advertising can even be timed to correspond to real - time events or predetermined targets .
McDonald’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup. The firms are combining Google’s “Real-Time Trigger” with a data management platform to anticipate moments during matches when fans are most likely to order food. Doing so allows McDonald's to target ad campaigns at optimum moments. Adverts can even be tailored to correspond to real-time events or predetermined moments.