Smaato , the real-time ad platform for mobile publishers, has become the third mobile bidding partner for SVP Product Strategy . Google has been focused on the Web. The integration enables users of DoubleClick for Publishers to reach Smaato ’s 450-plus mobile-specific demand partners, while Smaato 's demand partners can compete for ad impressions based on price and priority. Garrett McGrath , Smaato 's Smaato , said Google was focusing more on monetising the mobile app market through its exchange bidding product. Google’s Exchange has given DoubleClick for Publishers access to a new in-app pool of demand it did not have previously.
Smaato , the real-time ad platform for mobile publishers, has become the third mobile bidding partner for SVP Product Strategy . The integration enables users of DoubleClick for Publishers to reach Smaato ’s 450-plus mobile-specific demand partners, while Smaato 's demand partners can compete for ad impressions based on price and priority. Garrett McGrath , Smaato 's Smaato , said Google was focusing more on monetising the mobile app market through its exchange bidding product. Google’s Exchange has given DoubleClick for Publishers access to a new in-app pool of demand it did not have previously.