If this all sounds familiar, it should. Google is competing with Pinterest 's recently launched Similar Items with its own Style Ideas , an addition to its search feature aimed at fashion - conscious consumers . Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes , will be shown images depicting the products being used in real life , montages of them being used and sets of similar items , according to the tech giant . The items will be chosen automatically using Google 's machine learning algorithm and search results will also include an expanded carousel . Pinterest has shown increasing interest in the online retail search market .
Google is competing with Pinterest 's recently launched Similar Items with its own Style Ideas , an addition to its search feature aimed at fashion - conscious consumers . Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes , will be shown images depicting the products being used in real life , montages of them being used and sets of similar items , according to the tech giant . The items will be chosen automatically using Google 's machine learning algorithm and search results will also include an expanded carousel . Pinterest has shown increasing interest in the online retail search market .