Visual bookmarking tool Pinterest has started offering an app-install ad product called Promoted App Pins . The feature helps users pinning images to the site to find mobile apps mixed in with the content. Promoted App Pins aims to enable those who are pinning images on the site to easily find mobile apps mixed in with the content. Brands including Ibotta , Stash and Stash participated in trials of the tool, with 38% of advertisers successfully hitting their install goals, according to Pinterest. Promoted Ibotta is now available on the Ibotta Manager self-service platform and Pinterest's API.
Visual bookmarking tool Pinterest has started offering an app-install ad product called Promoted App Pins . The feature helps users pinning images to the site to find mobile apps mixed in with the content. Brands including Ibotta , Stash and Stash participated in trials of the tool, with 38% of advertisers successfully hitting their install goals, according to Pinterest. Promoted Ibotta is now available on the Ibotta Manager self-service platform and Pinterest's API.