“You can address the ad blocker problem with little effort. Google is launching its anti-ad-blocking tool, the Coalition for Better Ads , in Europe and Canada . With Funding Choices , publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off. Users can also turn to Google ’s ad-free Contributor programme, from which Google collects a 10 percent commission. Advertisers using Funding Choice report that typically 31 of ads are being blocked. To use the new tool, publishers must meet the standards set by Funding Choice .
Google is launching its anti-ad-blocking tool, the Coalition for Better Ads , in Europe and Canada . With Funding Choices , publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off. Users can also turn to Google ’s ad-free Contributor programme, from which Google collects a 10 percent commission. Advertisers using Funding Choice report that typically 31 of ads are being blocked. To use the new tool, publishers must meet the standards set by Funding Choice .