This year , Clorox , a media supply company , will spend three times as much on digital advertising purchased with automated buying tools than it did in 2013 . This means programmatic buying will account for 50 % of its digital budget . Despite the visibility issues that surround programmatic , Clorox is " very confident " it is getting good value and a good return from programmatic . The other half of Clorox 's budget will be spent on more customised programs with brands such as Huffington Post , Facebook and Refinery29 , which often involve sponsored content or " native " ads .
This year, Clorox, a cleaning supply company, will spend three times as much on digital advertising purchased with automated buying tools than it did in 2014. This means programmatic buying will account for 50% of its digital budget. Despite the visibility issues that surround programmatic, Clorox is "very confident" it is getting good value and a good return from programmatic. The other half of Clorox's budget will be spent on more customised programs with companies such as Huffington Post, BuzzFeed and Refinery29, which often involve sponsored content or "native" ads.