In Q3 , TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand . Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia , the number of daily programmatic video ads available for auction reached thousand streams, [level_2] = almost four-fold from daily and cost per 404 million impressions (CPMs) rose 32% compared to daily . CPM also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM 's in Q3 , and a slight increase in programmatic mobile CPM 's.
In Q3 , TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand . Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia , the number of daily programmatic video ads available for auction reached thousand streams, almost four-fold from daily and cost per 404 million impressions (CPMs) rose 32% compared to daily . CPM also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM 's in Q3 , and a slight increase in programmatic mobile CPM 's.