L'Oreal USA announced last week that it has partnered with programmatic ad platform TubeMogul, signalling another "win" for the in-house movement. The company said in a statement on Tuesday that its partnership will allow users to buy products from both brands through one platform. However, this move could be more about the data than actually managing the tech in-house.
L'Oreal USA announced last week that it has partnered with programmatic ad platform TubeMogul, signalling another "win" for the in-house movement. According to a recent survey conducted by MediaSense in association with ISBA and Ipsos Connect, the majority (54%) of brands expect to bring more ad tech-related functions in-house by 2020. However, this move could be more about the data than actually managing the tech in-house.