So it is no surprise YNAP has linked up with Alibaba, a move meeting the approval of analysts. Richemont , the world 's second biggest luxury goods company , is offering a blueprint so the rest of the market can survive the digital revolution and compete with competitors such as Apple . Chairman Johann Schmidt 's decision to gain full control of Yoox Net - a - Porter , ahead of a partnership with Alibaba , has given Richemont a digital - savvy footing in its key Chinese market . The Asia - Pacific region makes up 40 % of company 's total revenue , while jewellery is behind 20 % of sales and two thirds of profit .
Richemont , the world 's second biggest luxury goods company , is offering a blueprint so the rest of the market can survive the digital revolution and compete with competitors such as Apple . Chairman Johann Schmidt 's decision to gain full control of Yoox Net - a - Porter , ahead of a partnership with Alibaba , has given Richemont a digital - savvy footing in its key Chinese market . The Asia - Pacific region makes up 40 % of company 's total revenue , while jewellery is behind 20 % of sales and two thirds of profit .