"This ruling demonstrates that courts are beginning to take this problem seriously. A court in the Chinese capital , Beijing , has ruled in favour of Facebook in a case that it brought against a Chinese company that had registered ‘ " book ’ as a separate trademark . The court ruled that the Zhongshan Pearl ##s company , which registered the name in 2008 , had “ obvious intention to duplicate and copy from another high - profile trademark . ” While China has blocked Facebook , the company is operating a high - profile campaign to try to gain access to the vast market . The court ruling has prompted observers to question whether this may be working and whether the government ’s stance is softening . Other high - profile companies have not been as fortunate , with Facebook losing a similar case last week when it was ruled that a local consumer goods company could continue to brand its goods with the name ‘ IPHONE ’ .
A court in the Chinese capital , Beijing , has ruled in favour of Facebook in a case that it brought against a Chinese company that had registered ‘ " book ’ as a separate trademark . The court ruled that the Zhongshan Pearl ##s company , which registered the name in 2008 , had “ obvious intention to duplicate and copy from another high - profile trademark . ” While China has blocked Facebook , the company is operating a high - profile campaign to try to gain access to the vast market . The court ruling has prompted observers to question whether this may be working and whether the government ’s stance is softening . Other high - profile companies have not been as fortunate , with Facebook losing a similar case last week when it was ruled that a local consumer goods company could continue to brand its goods with the name ‘ IPHONE ’ .