Smaller co-workspace operators in the US are capitalising on demand for space in secondary markets. Some larger brands don’t easily transfer outside of big cities, according to John Arenas, CEO and chairman of Serendipity Labs. Many of the 100 locations Serendipity has in development are planned for secondary markets as it seeks to meet suburban demand. The company said firms looking for office space for 100 people or less are no longer signing traditional leases. “It’s a practical matter,” Serendipity Labs CEO and Chairman John Arenas said. “People want a place where they can work from home but also have access to coworking spaces that aren’t just about sitting at their desk,” Arenas said.
Smaller co-workspace operators in the US are capitalising on demand for space in secondary markets. Some larger brands don’t easily transfer outside of big cities, according to John Arenas, CEO and chairman of Serendipity Labs. Many of the 100 locations Serendipity has in development are planned for secondary markets as it seeks to meet suburban demand. The company said firms looking for office space for 100 people or less are no longer signing traditional leases. “People want a place where they can work from home but also have access to coworking spaces that aren’t just about sitting at their desk,” Arenas said.