Twitter has rolled out its Twitter API on general release . In addition to this feed’s full availability, the company has added several features to give brands more insight into who’s interested in their products, while also implementing a policy to protect users. Brands can now create audience segments either by those who have a Twitter handle , those who have participated in a brand ’s organic tweets in the past 90 days , or based on a list of external data , such as email addresses or phone numbers . However , in a bid to protect user privacy , companies will also be more restricted in their access to Twitter data and need to be more specific in their queries , to prevent general ' fishing expeditions ' for users .
Twitter has rolled out its Twitter API on general release . Brands can now create audience segments either by those who have a Twitter handle , those who have participated in a brand ’s organic tweets in the past 90 days , or based on a list of external data , such as email addresses or phone numbers . However , in a bid to protect user privacy , companies will also be more restricted in their access to Twitter data and need to be more specific in their queries , to prevent general ' fishing expeditions ' for users .