Jack in the Box worked with Placed to analyze its campaign on the Roku platform. Over - the - top content provider Roku is partnering with 11 companies to strengthen its open advertising platform via a Brand Partner Program . The partnership will help brands and publishers using Roku ’s platform to run advertising campaigns . Each of the companies will measure a specific area , including demographics , brand awareness , sales , store visits and website visits . The companies teaming with Roku include Google , comScore , Nielsen , Oracle Data Cloud , IHS Markit , Kantar and Acxiom .
Over - the - top content provider Roku is partnering with 11 companies to strengthen its open advertising platform via a Brand Partner Program . The partnership will help brands and publishers using Roku ’s platform to run advertising campaigns . Each of the companies will measure a specific area , including demographics , brand awareness , sales , store visits and website visits . The companies teaming with Roku include Google , comScore , Nielsen , Oracle Data Cloud , IHS Markit , Kantar and Acxiom .