There is evidence to suggest that the government’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese ; while spend on luxury goods is being reined in, spend on fitness including expensive sportswear is on the rise. This is a view echoed by Euromonitor , chief executive of Pure Group , a lifestyle and wellness brand operating across Asia : "Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China ". File photo of a local sportswear brand ANTA in China. According to Euromonitor , China 's sportswear market will be worth ¥ 280.8bn ($ 760bn ) by 2025 , surpassing the luxury goods market, forecast to be worth ¥192.4bn ($ 29.5bn ). The market is also benefiting from the Chinese Government's goal to create a domestic sports industry worth ¥ 5tn ($ 29.5bn ) by 2025 .
There is evidence to suggest that the government’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese ; while spend on luxury goods is being reined in, spend on fitness including expensive sportswear is on the rise. This is a view echoed by Euromonitor , chief executive of Pure Group , a lifestyle and wellness brand operating across Asia : "Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China ". According to Euromonitor , China 's sportswear market will be worth ¥ 280.8bn ($ 760bn ) by 2025 , surpassing the luxury goods market, forecast to be worth ¥192.4bn ($ 29.5bn ). The market is also benefiting from the Chinese Government's goal to create a domestic sports industry worth ¥ 5tn ($ 29.5bn ) by 2025 .