Presenters will be able to interact with multiple live-streamed virtual characters within a virtual football stadium, mixing together the real and the virtual. Russia 's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this the days 's the World Cup in Russia . The initiative made use of Globo 's augmented reality technology - dubbed IKINEMA software - to allow on-air television presenters to interact with virtual characters. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.
Russia 's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this the days 's the World Cup in Russia . The initiative made use of Globo 's augmented reality technology - dubbed IKINEMA software - to allow on-air television presenters to interact with virtual characters. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.