The Adobe Advertising Platform products Adobe has unveiled a new self - service programmatic ad platform for advertisers and media publishers . Adobe 's Senior VP of Marketing Solutions , Justin Merickel , said , " This is key to success in the programmatic world as automation is rapidly defining the buying and selling of digital ads , but advertisers are demanding more real - time insight into campaign spend and revenue , which Adobe is delivering . "
Using Adobe Marketing Cloud products Adobe has unveiled a new self-service programmatic ad platform for advertisers and media publishers. Adobe's Senior Director of Advertising Solutions, Justin Merickel, said, "transparency is key to success in the programmatic world as automation is rapidly defining the buying and selling of digital ads, but advertisers are demanding more real-time insight into campaign spend and ROI, which Adobe is delivering."