Digital media company The Outline has incorporated a 3D tool in its proprietary content management system , giving the company the ability to embed 3D objects in its articles . “We’re at the next step of trying to use data to see how [new media formats] impact an audience.” The new feature has led to a 50 % longer page view time for the first article with the image , with articles spending a disproportionate time at the top of the page where the 3D object was inserted . The Outline intends to use 3D images more frequently as a result .
Digital media company The Outline has incorporated a 3D tool in its proprietary content management system , giving the company the ability to embed 3D objects in its articles . The new feature has led to a 50 % longer page view time for the first article with the image , with articles spending a disproportionate time at the top of the page where the 3D object was inserted . The Outline intends to use 3D images more frequently as a result .