Write to Mike Shields at mike.shields@wsj.com Copyright ©2019 Dow Jones & Company, Programmatic digital ad creation is becoming more significant as tech companies such as Eyeview and Google offer custom ad building in real time , enabling advertising through software , rather than human design . This new method of creation offers infinite possibilities , potentially creating 80 quintillion creative ads on a weekly basis that are tailored specifically for each viewing audience . With the rise of programmatic in ad spending , the increase in programmatic creation seems obvious , though at present only around 5 % of digital ad spending is utilising this new method .
Programmatic digital ad creation is becoming more significant as tech companies such as Eyeview and Google offer custom ad building in real time , enabling advertising through software , rather than human design . This new method of creation offers infinite possibilities , potentially creating 80 quintillion creative ads on a weekly basis that are tailored specifically for each viewing audience . With the rise of programmatic in ad spending , the increase in programmatic creation seems obvious , though at present only around 5 % of digital ad spending is utilising this new method .