The skepticism that has recently emerged around Amazon’s new Alexa announcements is just the most recent example of this. Marketing and advertising has the lowest trust levels of any industry or practice in the US , with only 3 % of Americans stating they have faith in the sector . Fears have also been raised that the figures could get even worse , with trust levels currently falling fastest among millennials . Questionable data collection practices among companies and increasing levels of public concern around the surveillance economy are driving the trend , which is expected to sharpen further over the coming years .
Marketing and advertising has the lowest trust levels of any industry or practice in the US , with only 3 % of Americans stating they have faith in the sector . Fears have also been raised that the figures could get even worse , with trust levels currently falling fastest among millennials . Questionable data collection practices among companies and increasing levels of public concern around the surveillance economy are driving the trend , which is expected to sharpen further over the coming years .