Mobile ad fraud is costing marketers between $ 7.2bn and $ 10 . He said there's a transition plan to give P&G continuity, "and we plan to be a partner in that effort. A study by mobile analytics multinational Tune examined 24 billion clicks across 700 ad networks and discovered that eight of the ad networks are 100 % fraudulent , with no other networks experiencing more than 50 % fraudulent activity . The study found only " 23 ad networks with scale ( over 100,000 measured clicks ) that had 0 % fraud " , said Tune 's mobile analyst , John Koetsier . P&G overhauling programmatic ad - buying to save $ 1bn a year Procter & Gamble ( P&G ) is reforming its programmatic ad - buying operations in a bid to save at least $ 1bn annually . on media spend , and a further $ 500 m on agency and production fees over the next five years . The company is leaving its current provider , AudienceScience , and looking to other global partners such as Google and the Trade Desk . P&G plans to customise its programmatic spend to make it more regionally specific .
Mobile ad fraud is costing marketers between $ 7.2bn and $ 10 . A study by mobile analytics multinational Tune examined 24 billion clicks across 700 ad networks and discovered that eight of the ad networks are 100 % fraudulent , with no other networks experiencing more than 50 % fraudulent activity . The study found only " 23 ad networks with scale ( over 100,000 measured clicks ) that had 0 % fraud " , said Tune 's mobile analyst , John Koetsier . P&G overhauling programmatic ad - buying to save $ 1bn a year Procter & Gamble ( P&G ) is reforming its programmatic ad - buying operations in a bid to save at least $ 1bn annually . on media spend , and a further $ 500 m on agency and production fees over the next five years . The company is leaving its current provider , AudienceScience , and looking to other global partners such as Google and the Trade Desk . P&G plans to customise its programmatic spend to make it more regionally specific .