Reformation , the US sustainable clothing company , last month launched a range of swimwear by announcing that its “ products are not sustainable enough ” . The move highlighted the problems facing all such brands . “We’re very upfront about the fact that we’re not perfect, but we’re constantly making incremental shifts to make our products more eco-friendly,” says Chamberlain. The synthetic materials popular for swimwear contain plastic , which does not melt , and large companies are generally not set up to use recycled plastic ##s . Synthetic fabrics also shed microfibres when laundered . Reformation ’s announcement demonstrated the complexity involved in products manufacturing , “ the limitations of existing materials and fibres ” . The company is countering the problem by giving Reformation credit for sending products to online second - hand store , Thredup .
Reformation , the US sustainable clothing company , last month launched a range of swimwear by announcing that its “ products are not sustainable enough ” . The move highlighted the problems facing all such brands . The synthetic materials popular for swimwear contain plastic , which does not melt , and large companies are generally not set up to use recycled plastic ##s . Synthetic fabrics also shed microfibres when laundered . Reformation ’s announcement demonstrated the complexity involved in products manufacturing , “ the limitations of existing materials and fibres ” . The company is countering the problem by giving Reformation credit for sending products to online second - hand store , Thredup .