Yahoo Inc. agreed to buy social shopping site Polyvore Inc., a move intended to enhance the portal’s “Mavens” growth strategy. Terms of the deal weren’t disclosed Friday. Venture-backed Polyvore—geared toward fashion, beauty and home décor—announced a $14 million Series C funding round in 2012. The company’s investors include DAG Ventures, Benchmark Capital and Matrix Partners. The...
Yahoo has acquired social shopping site, Polyvore, in a bid to improve the site's growth strategy and help the company's native advertising efforts. The deal is expected to close by the end of this year.