Fighter brands are designed to fight back against low-priced competition . Ritson says one element in building a fighter brand is to avoid creating a low-price product that is so attractive that it steals customers who would otherwise be buying that company 's premium-brand product . The UFC has been a major player in the MMA world for over 20 years and is one of the most recognizable sports franchises on the planet. GM 's `` Saturn '' is a fighter brand that failed , while Intel 's `` Celeron '' succeeded . New fighter brands are likely to be launched in response to the recession .
Fighter brands are designed to fight back against low-priced competition . The UFC has been a major player in the MMA world for over 20 years and is one of the most recognizable sports franchises on the planet. GM 's `` Saturn '' is a fighter brand that failed , while Intel 's `` Celeron '' succeeded . New fighter brands are likely to be launched in response to the recession .