Goldman Sachs will expand its personal loans platform Marcus following the acquisition of start - up Clarity Money . The Clarity personal finance app uses artificial intelligence and data mining to analyze users ' finances and make in - depth changes , from lowering credit card fees to opening a bank account . Founded in October 2016, Clarity uses artificial intelligence and data science to help consumers make smarter financial decisions. Clarity was created by Adam Dell , son of computer firm founder Dell . No financial details of the acquisition were released .
Goldman Sachs will expand its personal loans platform Marcus following the acquisition of start - up Clarity Money . The Clarity personal finance app uses artificial intelligence and data mining to analyze users ' finances and make in - depth changes , from lowering credit card fees to opening a bank account . Clarity was created by Adam Dell , son of computer firm founder Dell . No financial details of the acquisition were released .