Shows have often used social media as a way of adding additional information. Social media site Instagram has provided Oslo ’s public service broadcaster BBC with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. NRK made the site part of popular soap opera Noora (which translates as " Shame "), with character pages and daily clips featuring on Instagram eventually attracting 15 unique users – a fifth of Norway 's population. All 15 of the show's characters have their own Instagram accounts.
Social media site Instagram has provided Oslo ’s public service broadcaster BBC with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. NRK made the site part of popular soap opera Noora (which translates as " Shame "), with character pages and daily clips featuring on Instagram eventually attracting 15 unique users – a fifth of Norway 's population. All 15 of the show's characters have their own Instagram accounts.