The New York Times has reported its second consecutive loss as print and online advertising revenues declined by 14.1% and 6.8% respectively. CEO Mark Thompson said: "In digital, we saw very strong growth in mobile, video and virtual reality, branded content and programmatic advertising. We are continuing to invest aggressively across all of these areas with the goal of driving revenue for our shareholders." "We expect that situation to improve in the second half of the year; in fact, we are already seeing a marked turnaround in July."
The New York Times has reported its second consecutive loss as print and online advertising revenues declined by 14.1% and 6.8% respectively. CEO Mark Thompson said: "In digital, we saw very strong growth in mobile, video and virtual reality, branded content and programmatic advertising. However, this was not enough to offset declines in traditional web display, which led to an overall decline in digital advertising. "We expect that situation to improve in the second half of the year; in fact, we are already seeing a marked turnaround in July."