Google will now allow ads to run on addiction-related keywords and phrases after a nearly year-long ban instituted to crack down on shady providers cashing in on vulnerable patients. Google will allow vetted providers to use addiction - related ad words , following a ban that came into effect last year over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients . Google has partnered with LegitScript which will vet businesses to ensure they are licensed and comply with a standard including treatment plans , qualifications and professionalism . Almost 100 providers have been approved so far , including Recovery Centers of America , which welcomed Google 's efforts to clamp down on dubious providers .
Google will allow vetted providers to use addiction - related ad words , following a ban that came into effect last year over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients . Google has partnered with LegitScript which will vet businesses to ensure they are licensed and comply with a standard including treatment plans , qualifications and professionalism . Almost 100 providers have been approved so far , including Recovery Centers of America , which welcomed Google 's efforts to clamp down on dubious providers .