UK-based football media firm Copa90 said its World Cup Snapchat Discover channel attracted 31 million unique views in 45 days, with its top-viewed item gaining 6.2 million views on the first snap. The company also reported that it had more than 1 billion snaps during the tournament, which began June 12 and ended July 15. It feels unique; we were able to respond to different behaviors.” The company said that over the course of the World Cup, subscriber numbers steadily rose to 450,000, and content was key to ensuring viewers returned regularly to the platform.
UK-based football media firm Copa90 said its World Cup Snapchat Discover channel attracted 31 million unique views in 45 days, with its top-viewed item gaining 6.2 million views on the first snap. The company also reported that it had more than 1 billion snaps during the tournament, which began June 12 and ended July 15. The company said that over the course of the World Cup, subscriber numbers steadily rose to 450,000, and content was key to ensuring viewers returned regularly to the platform.