Print advertising in the UK has seen its best Q1 results in seven years . Tabloids saw a 2.8 % rise , quarterly , to £ 77.8 m ( $ 101 ##m ) , while the broadsheets saw a 0.3 % decline to £ 55 m , the best quarterly showing since the end of 2010 . Industry analysts attributed the boost to advertisers shunning Facebook and Google amid brand safety concerns . To put this in context, in the 29 quarters since the 2010 rise, more than half of national papers – 15 – have seen double-digit declines in advertising spend of up to 22%. Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly , offering more scale and transparency . The biggest print publishers were Sky , BT , Imagine Media , DFS and Asda , which spent a total of £ 20 m .
Print advertising in the UK has seen its best Q1 results in seven years . Tabloids saw a 2.8 % rise , quarterly , to £ 77.8 m ( $ 101 ##m ) , while the broadsheets saw a 0.3 % decline to £ 55 m , the best quarterly showing since the end of 2010 . Industry analysts attributed the boost to advertisers shunning Facebook and Google amid brand safety concerns . Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly , offering more scale and transparency . The biggest print publishers were Sky , BT , Imagine Media , DFS and Asda , which spent a total of £ 20 m .