Oath has launched a programmatic audio ad service enabling advertisers to target podcast and streaming company listeners through the platform. With digital audio now the most popular form of mobile activity, according to eMarketer, the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project. Oath said that advertisers already embracing digital audio can make ‘real-time’ targeting and bid management changes on the fly in the DSP to efficiently reach their target audience in addition to produce more personalised audio advertising, including contextual targeting. The new campaign will be available in English, Spanish, French, Italian, German, Portuguese, Russian, Chinese, Japanese, Korean, Simplified Chinese and Turkish.
Oath has launched a programmatic audio ad service enabling advertisers to target podcast and streaming company listeners through the platform. With digital audio now the most popular form of mobile activity, according to eMarketer, the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project. The new campaign will be available in English, Spanish, French, Italian, German, Portuguese, Russian, Chinese, Japanese, Korean, Simplified Chinese and Turkish.