Advertising measurement and fraud are more of a concern than brand safety, according to Roel de Vries , Facebook and Google 's global head of marketing and brand strategy. With regard to walled garden issues with Nissan , he said: "The industry, and the big players in the industry, are still not very secure in making sure we only buy the real stuff," and added he worried that money was being poured into "things we are not getting results from" rather than about brand safety issues. Ad fraud is forecast to cost $ over $2bn in Today , according to Nissan study.
Advertising measurement and fraud are more of a concern than brand safety, according to Roel de Vries, Nissan's global head of marketing and brand strategy. With regard to walled garden issues with Facebook and Google, he said: "The industry, and the big players in the industry, are still not very secure in making sure we only buy the real stuff," and added he worried that money was being poured into "things we are not getting results from" rather than about brand safety issues. Ad fraud is forecast to cost $16.4bn in 2017, according to a World Federation of Advertisers study.