A recent test by the FT, in which half to two-thirds of visitors whitelisted the site prompted by a polite notice, shows publishers with quality content should make a stand against "digital shoplifters" who consume content without advertising, according to Sean Hargrave, writing in Media Post. However, it does prove a point. The FT tested its own website and found that it was not only more popular than other sites but also had better content.
A recent test by the FT, in which half to two-thirds of visitors whitelisted the site prompted by a polite notice, shows publishers with quality content should make a stand against "digital shoplifters" who consume content without advertising, according to Sean Hargrave, writing in Media Post. The FT tested its own website and found that it was not only more popular than other sites but also had better content.