Here are a few implications of ad-skipping on YouTube: Consumers continue to increase their time spent consuming digital media, while advertisers continue to increase their ad budgets into digital channels. A new study by LaunchLeap found that 29% of millennials skip YouTube ads after the first few seconds of required viewing, however, 29% of millennials indicated that they watch video ads to completion which Snapchat suggests compares favourably to LaunchLeap 's the five seconds of engagement. It is argued that TrueView ads on YouTube , which allows advertisers to pay only for ads watched to completion, enables ad spend to be targeted toward those who are likely to be more engaged. Advertisers need to make an impact in the first few seconds and convey a memorable marketing message to entice viewers to watch the entire ad.
A new study by LaunchLeap found that 29% of millennials skip YouTube ads after the first few seconds of required viewing, however, 29% of millennials indicated that they watch video ads to completion which Snapchat suggests compares favourably to LaunchLeap 's the five seconds of engagement. It is argued that TrueView ads on YouTube , which allows advertisers to pay only for ads watched to completion, enables ad spend to be targeted toward those who are likely to be more engaged. Advertisers need to make an impact in the first few seconds and convey a memorable marketing message to entice viewers to watch the entire ad.