Publicis Media, the media planning arm of the advertising and PR company Publicis Groupe, has appointed regional leaders in the Americas, Asia Pacific (APAC), and Europe, Middle East and Africa (EMEA). Amy Lanzi, previously of Omnicom retail marketer TPN, will lead in the Americas. Samrat Sengupta, who has worked at Rocket Internet, Tokopedia and Shoppee, will take the leadership role in APAC. Each lead will help bolster the commerce practice in their regions across the Publicis Media portfolio, which includes Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics. The new team joins a growing list of global brands that have been brought on board to help plan for the future of their digital marketing efforts.
Publicis Media, the media planning arm of the advertising and PR company Publicis Groupe, has appointed regional leaders in the Americas, Asia Pacific (APAC), and Europe, Middle East and Africa (EMEA). Amy Lanzi, previously of Omnicom retail marketer TPN, will lead in the Americas. Samrat Sengupta, who has worked at Rocket Internet, Tokopedia and Shoppee, will take the leadership role in APAC. The new team joins a growing list of global brands that have been brought on board to help plan for the future of their digital marketing efforts.