Leading publishers met last week at a Digiday event to discuss the opportunities and challenges in native advertising. The conference was hosted by the Digital Advertising Alliance (DAA), which represents more than 200 digital media companies including Google, Facebook, Twitter and Yahoo. “Though once you try and put in a hard advertising metric like sales Agreeing that banner ads are dead, the publishers found that justifying the return on their investment was one of the biggest challenges in native advertising, since there is currently nothing to link native advertising to product sales. This articles looks at publishers responses to the biggest challenges in native advertising.
Leading publishers met last week at a Digiday event to discuss the opportunities and challenges in native advertising. The conference was hosted by the Digital Advertising Alliance (DAA), which represents more than 200 digital media companies including Google, Facebook, Twitter and Yahoo. Agreeing that banner ads are dead, the publishers found that justifying the return on their investment was one of the biggest challenges in native advertising, since there is currently nothing to link native advertising to product sales. This articles looks at publishers responses to the biggest challenges in native advertising.