Mobile network provider , Three Group , have made a deal with ad - blocking company , Shine Technologies , to roll out its technology across Europe . This will start with Three 's services in the UK and Italy , and will then be rolled out across Austria , Denmark , and Sweden . Israeli ad blocking company Shine is partnering with European carrier Three Group to offer blocking of display ads on the mobile web and in apps. Shines 's technology works by blocking ads at the network level . This partnership will allow Three to offer blocking of display ads on the mobile network and in apps . In a statement , Three claimed that they did not want to eliminate mobile advertising but rather “ deliver a better , more targeted and more transparent mobile ad experience to customers ” . The deal marks the increasing influence that mobile operators have in the digital advertising market .
Mobile network provider , Three Group , have made a deal with ad - blocking company , Shine Technologies , to roll out its technology across Europe . This will start with Three 's services in the UK and Italy , and will then be rolled out across Austria , Denmark , and Sweden . Shines 's technology works by blocking ads at the network level . This partnership will allow Three to offer blocking of display ads on the mobile network and in apps . In a statement , Three claimed that they did not want to eliminate mobile advertising but rather “ deliver a better , more targeted and more transparent mobile ad experience to customers ” . The deal marks the increasing influence that mobile operators have in the digital advertising market .