Any advertiser using it can see exactly what’s behind all programmatic solutions, with complete transparency allowing us to work hand-in-hand with our clients to build the best strategies for their business.” Global marketing company Havas Group has thrown down the wall to its bigger rivals with the unveiling of its Client Trading Solution ( CTS ) . Called the " ivory tower " , the system allows clients to track and monitor their programmatic buying in one place , from costs and investments to outcomes and return on investment . " Any business using it can see exactly what ’s behind all programmatic solutions , with complete transparency , " said Havas Group global marketing director Dominique Delport .
Global marketing company Havas Group has thrown down the wall to its bigger rivals with the unveiling of its Client Trading Solution ( CTS ) . Called the " ivory tower " , the system allows clients to track and monitor their programmatic buying in one place , from costs and investments to outcomes and return on investment . " Any business using it can see exactly what ’s behind all programmatic solutions , with complete transparency , " said Havas Group global marketing director Dominique Delport .