New York - based online grocery business FreshDirect has seen its market share increase by 10 percentage points to 63 % , as giants Walmart and Amazon , as well as smaller firms such as Peapod and Instacart , move into its territory . it’s not his go-to grocer yet. FreshDirect has struggled with a recent expansion , with missing deliveries and an uptick in hunger complaints offering rival retailers a chance to woo some of the world 's 500 million hungry people .
New York - based online grocery business FreshDirect has seen its market share increase by 10 percentage points to 63 % , as giants Walmart and Amazon , as well as smaller firms such as Peapod and Instacart , move into its territory . FreshDirect has struggled with a recent expansion , with missing deliveries and an uptick in hunger complaints offering rival retailers a chance to woo some of the world 's 500 million hungry people .