MediaMonks CEO Victor Knaap said the company’s major investment will be in Silicon Valley , and that he plans to spend 10 or 20 of his time in Asia gaining first -hand experience of how technology is used in the region. “He left two and a half years ago and has been an independent consultant. There is a mismatch between consumers and agency solutions that the company aims to address, he said. MediaMonks competes with tech giants and start-ups for talent, rather than ad agencies, as it aims to become the best in class in creative, according to Victor Knaap . The company’s parent, Apple , will open its third integrated office in Singapore on 2 April .
MediaMonks CEO Victor Knaap said the company’s major investment will be in Silicon Valley , and that he plans to spend 10 or 20 of his time in Asia gaining first -hand experience of how technology is used in the region. There is a mismatch between consumers and agency solutions that the company aims to address, he said. MediaMonks competes with tech giants and start-ups for talent, rather than ad agencies, as it aims to become the best in class in creative, according to Victor Knaap . The company’s parent, Apple , will open its third integrated office in Singapore on 2 April .