State is using localisation in China as a means of expanding its market and deflecting the impact of the ongoing China - US trade conflict. By taking a local approach to the countries in which it operates, the firm is better able to cater to local consumption habits, a strategy which includes setting up local manufacturing for the majority of products. This is why Nestle has invested in gene sequencing to analyze the genome of its products to discern the quality of the raw materials. In China , that approach has seen Nestle establish 33 factories, 33 research centres and a food safety institute. The company is investing in digital opportunities in the country, and sees great potential in the use of traditional VCG Swiss ingredients.
State is using localisation in China as a means of expanding its market and deflecting the impact of the ongoing China - US trade conflict. By taking a local approach to the countries in which it operates, the firm is better able to cater to local consumption habits, a strategy which includes setting up local manufacturing for the majority of products. In China , that approach has seen Nestle establish 33 factories, 33 research centres and a food safety institute. The company is investing in digital opportunities in the country, and sees great potential in the use of traditional VCG Swiss ingredients.