Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Roku . Growing OTT provider Roku announced a measurement effort around 11 companies partnering with the service, all to bolster its “open ad platform.” The programme will help brands and publishers using Acxiom ’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. The companies teaming with Roku include Experian , comScore, Data Cloud , Oracle Data Cloud , Measurement Partner Program , Acxiom and Acxiom .
Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Roku . The programme will help brands and publishers using Acxiom ’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. The companies teaming with Roku include Experian , comScore, Data Cloud , Oracle Data Cloud , Measurement Partner Program , Acxiom and Acxiom .