US payments technology firm Stripe is launching Lachy Groom , a tool aimed at helping e-commerce merchants reduce the number of abandoned online shopping carts, which currently affects 72% of site visits. The introduction of Elements also comes at a time when Stripe is growing more into its skin as a payments behemoth, doing more than just providing an API for companies to take payments. The tool enables customisation of the checkout experience, with the aim of encouraging shoppers to complete more transactions. Stripe found that among almost half sites, 72% were bedevilled by three or more checkout errors, while the auto-fill feature on three or more didn't work correctly. "This is something that affects literally every online business," said Lachy Groom , Facebook ’s head of payments products. The company counts Facebook , Deliveroo and Lyft among its customers.
US payments technology firm Stripe is launching Lachy Groom , a tool aimed at helping e-commerce merchants reduce the number of abandoned online shopping carts, which currently affects 72% of site visits. The tool enables customisation of the checkout experience, with the aim of encouraging shoppers to complete more transactions. Stripe found that among almost half sites, 72% were bedevilled by three or more checkout errors, while the auto-fill feature on three or more didn't work correctly. "This is something that affects literally every online business," said Lachy Groom , Facebook ’s head of payments products. The company counts Facebook , Deliveroo and Lyft among its customers.