Indian advertisers need to embrace the rewards that programmatic ads can bring and ditch traditional forms if they want to engage the country's smartphone users, set to number 600 million by 2020, according to Vertoz CEO Ashish Shah. They also need to realise that programmatic is more than a trading platform, says Vertoz’s founder and CEO Ashish Shah. The company is working with brands like Coca-Cola, Pepsi, Nestle, Unilever, Tata Motors, Hindustan Unilever and many others on a new advertising platform called AdMob.
Indian advertisers need to embrace the rewards that programmatic ads can bring and ditch traditional forms if they want to engage the country's smartphone users, set to number 600 million by 2020, according to Vertoz CEO Ashish Shah. The company is working with brands like Coca-Cola, Pepsi, Nestle, Unilever, Tata Motors, Hindustan Unilever and many others on a new advertising platform called AdMob.