Publishers in the US and Canada are increasingly dependent on native advertising , as print revenue and online advertising revenues stall , but consumers do not like native ads , which make them feel as if they 've been deceived into looking at them . Younger readers were much more likely to respond positively to sponsored ads .
Publishers in the US and Canada are increasingly relying on native advertising, as print revenue and banner ad revenues stall, but consumers do not like native ads, which make them feel as if they've been deceived into looking at ads. Younger consumers were much more likely to respond positively to sponsored content.