"I'm not able to share any more details of where, but potentially anywhere you can see a video is potentially somewhere you could consider running personalised video ads, right across the internet. Amazon has announced that it is experimenting with personalised video advertising as a more eye-catching alternative to static ads. By using graphics templates, Amazon plans to use its algorithms to superimpose images and text to individually-crafted videos tailored towards the consumer’s interests. The company says this will allow users to watch ads for products they have previously purchased or are interested in purchasing.
Amazon has announced that it is experimenting with personalised video advertising as a more eye-catching alternative to static ads. By using graphics templates, Amazon plans to use its algorithms to superimpose images and text to individually-crafted videos tailored towards the consumer’s interests. The company says this will allow users to watch ads for products they have previously purchased or are interested in purchasing.