Nestle is using localisation in India as a means of expanding its market and deflecting the impact of the ongoing India - China border dispute . By taking a local approach to the countries in which it operates , the company is better able to cater to local eating habits , a strategy which includes setting up local manufacturing for the majority of products . " Nestle has teamed up with Starbucks to sell Starbucks coffee outside its coffee shops, among other moves. " In China , that approach has seen Nestle establish 33 factories , four research centres and a food safety centre . The company is investing in digital opportunities in the country , and sees great potential in the use of traditional Chinese ingredients .
Nestle is using localisation in India as a means of expanding its market and deflecting the impact of the ongoing India - China border dispute . By taking a local approach to the countries in which it operates , the company is better able to cater to local eating habits , a strategy which includes setting up local manufacturing for the majority of products . In China , that approach has seen Nestle establish 33 factories , four research centres and a food safety centre . The company is investing in digital opportunities in the country , and sees great potential in the use of traditional Chinese ingredients .