Pinterest has named Andrea Mallard as its first chief marketing officer (CMO). Mallard reports to the social media platform’s chief operating officer, Francoise Brougher, at its San Francisco office and began work on 29 October. In charge of Pinterest's creative and marketing teams, she is tasked with helping it improve and grow its worldwide brand. She joins the company as it looks to grow its audience across the globe. The appointment comes after a year in which Pinterest struggled to find an executive who could help turn around the company's image following a series of high-profile departures.
Pinterest has named Andrea Mallard as its first chief marketing officer (CMO). Mallard reports to the social media platform’s chief operating officer, Francoise Brougher, at its San Francisco office and began work on 29 October. In charge of Pinterest's creative and marketing teams, she is tasked with helping it improve and grow its worldwide brand. The appointment comes after a year in which Pinterest struggled to find an executive who could help turn around the company's image following a series of high-profile departures.