Unilever 's Knorr brand is testing an ad format that lets viewers choose a charity to donate to if they spend at least 15 seconds watching an ad. The last year -long trial will see viewers who watch online video ads for Knorr 's Chicken Stock Pots and The Trussell Trust in their entirety choose between charities WaterAid, The Trussell Trust or Unilever . The charity will then get 50% of revenue from the ad, with the rest going to the publisher and the technology's builder, Good-Loop , as income.
Unilever's Knorr brand is testing an ad format that lets viewers choose a charity to donate to if they spend at least 15 seconds watching an ad. The month-long trial will see viewers who watch online video ads for Knorr's Chicken Stock Pots and Beef Concentrated Stock in their entirety choose between charities WaterAid, The Trussell Trust or The People's Kitchen. The charity will then get 50% of revenue from the ad, with the rest going to the publisher and the technology's builder, Good-Loop, as income.