UK supermarket Sainsbury's is dropping a £10m ($13.5m) project to halve food waste after the year-long trial resulted in a reduction of just 9%. Sainsbury's provided households near its Swadlincote trial outlet in Derbyshire with gadgets such as “smart” fridges designed to control content and temperature, spaghetti measures and food planners. Food that is wasted has taken fresh water, land, energy and labour to produce and supermarkets need to show their customers the scale of the problem, and why efforts to reduce food waste deserves ongoing support. The company abandoned the Waste Less, Save More initiative, which also saw hundreds of shoppers' rubbish bins regularly weighed, halfway through the process of providing funding to regional bidders. In an interview with BBC Radio 4's Today programme, Mr Johnson said that he was "disappointed" by the results but added that it would be up to local authorities whether they wanted to continue using the The UK wastes 15m tonnes of food annually.
UK supermarket Sainsbury's is dropping a £10m ($13.5m) project to halve food waste after the year-long trial resulted in a reduction of just 9%. Sainsbury's provided households near its Swadlincote trial outlet in Derbyshire with gadgets such as “smart” fridges designed to control content and temperature, spaghetti measures and food planners. The company abandoned the Waste Less, Save More initiative, which also saw hundreds of shoppers' rubbish bins regularly weighed, halfway through the process of providing funding to regional bidders. In an interview with BBC Radio 4's Today programme, Mr Johnson said that he was "disappointed" by the results but added that it would be up to local authorities whether they wanted to continue using the The UK wastes 15m tonnes of food annually.