Over the past three months, 43 percent of people in the U.S. who watched In-Stream Reserve-eligible content on Facebook were 18 to 34 years old, compared to 28 percent of TV viewers. Facebook has unveiled a premium video ad platform, which aims to strengthen its position in the over-the-top streaming market. Facebook Showcase will feature an expanded advertising package offering marketers a wider range of options when purchasing ad placements, with In-Stream Reserve categories widened to include the news and food sectors. The new platform is designed for advertisers who want to reach consumers on mobile devices but don’t have access to Facebook’s existing ad-buying platform.
Facebook has unveiled a premium video ad platform, which aims to strengthen its position in the over-the-top streaming market. Facebook Showcase will feature an expanded advertising package offering marketers a wider range of options when purchasing ad placements, with In-Stream Reserve categories widened to include the news and food sectors. The new platform is designed for advertisers who want to reach consumers on mobile devices but don’t have access to Facebook’s existing ad-buying platform.