Technology start-up Trov has launched its smartphone-based on-demand insurance app in the UK in an underwriting partnership with industry giant . The disruptive product provides insurance coverage for individual assets, such as computers and cameras, for any duration. Consumers only need to manually enter information and upload photos or digital receipts of their items to a cloud-based inventory. With just a swipe on their phones, customers can turn insurance protection on or off against property damage, theft or loss. Claims will be quickly reviewed through an in-app chatbot and live chat. “We literally track risk to the second so when you turn something on, it turns it on to the second and then it prices your usage to the second should you want to turn it off,” Trov CEO Scott Walchek told . “It’s literally the same swipe right to turn it on, swipe left to turn it off,” he added. Speaking to Walchek said the app’s main users are millennials with “untethered” lifestyles or those who work from home or a coffee shop using their laptops that need insurance protection. Walchek said the Trov app will first start with electronics and photography equipment in the UK. Other insurance categories like sporting goods will be added in time. Trov has been doing business in Australia for the past five months in partnership with Suncorp. It will launch in the US next year, teaming up with .
An on - line protection app has been launched in the UK by start - up Trov in partnership with AXA . The app offers cover for individual assets , such as cameras and cameras , for any duration , with users manually entering details and uploading photos or receipts to a cloud - based database . Insurance protection can be turned on or off by swiping and claims can be reviewed via an in - app chatbot and live chat . Trov CEO Scott Smith said that risk is tracked to the second from when protection is turned on .