UK supermarket Sainsbury 's is making a £ 10 m ( $ 13.5 m ) investment to halve food waste after the year - long trial resulted in a reduction of just 9 % . Sainsbury 's provided customers near its Swadlincote trial outlet in Derbyshire with gadgets such as “ smart ” fridges designed to control content and temperature , spaghetti measures and food planners . The company abandoned the Waste Less , Save More initiative , which also saw thousands of shoppers ' rubbish bins regularly weighed , halfway through the process of providing funding to regional bidders . It will , however , continue to operate shared food surplus projects . The UK wastes 2 m tonnes of food annually .
UK supermarket Sainsbury's is dropping a £10m ($13.5m) project to halve food waste after the year-long trial resulted in a reduction of just 9%. Sainsbury's provided households near its Swadlincote trial outlet in Derbyshire with gadgets such as “smart” fridges designed to control content and temperature, spaghetti measures and food planners. The company abandoned the Waste Less, Save More initiative, which also saw hundreds of shoppers' rubbish bins regularly weighed, halfway through the process of providing funding to regional bidders. It will, however, continue to operate shared food surplus projects. The UK wastes 15m tonnes of food annually.