Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst expectations. Last year's revenue hit $825m, a 104% rise on 2016, while the number of daily active users rose 18% year on year to 187 million. Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook. The company also said its advertising business was up by more than 50% in 2017.
Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst expectations. Last year's revenue hit $825m, a 104% rise on 2016, while the number of daily active users rose 18% year on year to 187 million. Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook. Lance Neuhauser, the CEO of Snap ads partner 4C Insights, said that if Snap continues to play to its strengths, such as its unique content and creative experiences, the company can control "its own destiny".