Margot James , the UK 's digital minister , has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “ hybrid fibre ” broadband . We do not mean a hybrid version; we mean fibre to the premises. According to network operator BT , describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion . James is calling for a judicial review of the Advertising Standards Authority ( ASA ) 's decision to permit the ads . James ’s view was revealed in a debate on hybrid fibre schemes , with the minister agreeing with Conservative MP Stephen Kerr ’s criticism of the ASA for not acting more stringently over advertisers ' claims .
Margot James , the UK 's digital minister , has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “ hybrid fibre ” broadband . According to network operator BT , describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion . James is calling for a judicial review of the Advertising Standards Authority ( ASA ) 's decision to permit the ads . James ’s view was revealed in a debate on hybrid fibre schemes , with the minister agreeing with Conservative MP Stephen Kerr ’s criticism of the ASA for not acting more stringently over advertisers ' claims .