Invalid Traffic Verification Guidelines for Mobile Ads. The Mobile Marketing Association of China has created a Brand Safety and Viewability Standard Group in a bid to enhance brand safety and combat fraudulent traffic. According to the group, brands should be able to identify fake traffic by using three key elements: 1. At present, China relies heavily on the US-headquartered Media Rating Council and Interactive Advertising Bureau to provide audience measurement information.
The Mobile Marketing Association of China has created a Brand Safety and Viewability Standard Group in a bid to enhance brand safety and combat fraudulent traffic. According to the group, brands should be able to identify fake traffic by using three key elements: 1. At present, China relies heavily on the US-headquartered Media Rating Council and Interactive Advertising Bureau to provide audience measurement information.