German publisher Axel Springer has developed an alternative GDPR consent management system to Google 's Funding Choices . Other publishers are watching Axel Springer Rival media group Hubert Burda Media was the first to sign on . The flexible , open source tool , dubbed " opt in and transparency layer " , or OIL , is integrated with the Interactive Advertising Network Europe and IAB Tech Lab ’s Transparency and Consent framework . It allows publishers to customise their ad - request messages and pass on the information to its digital advertising supply chain . Axel Springer , which owns Bild and Bauer , said it has no plans to join Google .
German publisher Axel Springer has developed an alternative GDPR consent management system to Google 's Funding Choices . Rival media group Hubert Burda Media was the first to sign on . The flexible , open source tool , dubbed " opt in and transparency layer " , or OIL , is integrated with the Interactive Advertising Network Europe and IAB Tech Lab ’s Transparency and Consent framework . It allows publishers to customise their ad - request messages and pass on the information to its digital advertising supply chain . Axel Springer , which owns Bild and Bauer , said it has no plans to join Google .