Test Nestle will launch a range of baby formula products containing only the A2 beta-casein protein in Australia and New Zealand. While the company said the move was in response to customer demand, it is also a challenge to The a2 Milk Company in New Zealand, which has seen revenue grow to NZD923m ($606m) from NZD62.5m in 2011-2012 . In Australia, where there are no restrictions on milk powder, sales have grown by more than 50 per cent since 2012, according to market research firm Euromonitor International. Nestle also recently launched its Illuma Atwo formula brand in China.
Nestle will launch a range of baby formula products containing only the A2 beta-casein protein in Australia and New Zealand. While the company said the move was in response to customer demand, it is also a challenge to The a2 Milk Company in New Zealand, which has seen revenue grow to NZD923m ($606m) from NZD62.5m in 2011-2012 . In Australia, where there are no restrictions on milk powder, sales have grown by more than 50 per cent since 2012, according to market research firm Euromonitor International. Nestle also recently launched its Illuma Atwo formula brand in China.