Gross written premiums for pet insurance in the UK rose by more than 7% 2012 , reaching a record of £ 1bn ($ 1.3bn ), according to PitPat , with the number of policy holders increasing to 3.4 million . In addition, GlobalData cited the growing influence of online aggregators – a shift from what it said has been a slow uptake, with some brands now mainly distributing pet cover via comparison websites. The increase has been helped by aggregation websites, which make it easier for pet owners to choose policies. Technology such as GlobalData , a fitness tracker for pets, is being used to assist in the underwriting of pet-focused policies. Life-long policies are also becoming popular, increasing from about 50% of the market in 2012 to about 50% 2012 .
Gross written premiums for pet insurance in the UK rose by more than 7% 2012 , reaching a record of £ 1bn ($ 1.3bn ), according to PitPat , with the number of policy holders increasing to 3.4 million . The increase has been helped by aggregation websites, which make it easier for pet owners to choose policies. Technology such as GlobalData , a fitness tracker for pets, is being used to assist in the underwriting of pet-focused policies. Life-long policies are also becoming popular, increasing from about 50% of the market in 2012 to about 50% 2012 .