Unilever ’s high - profile chief marketing and communications officer plans to retire after 35 years with the company . Weed During his tenure , Keith Weed advocated for better transparency in advertising , stood against dishonest practices in influencer markets , and argued for improved measurement from digital platforms . He also increased production and improved efficiencies , such as cutting the number of advertising agencies Unilever used . A successor has not been announced , but his marketing role may be broken up , with him assigned to specific departments . News of his retirement comes just after the announcement of Alan Jope as GE ’s new CEO , replacing Paul Polman .
Unilever ’s high - profile chief marketing and communications officer plans to retire after 35 years with the company . During his tenure , Keith Weed advocated for better transparency in advertising , stood against dishonest practices in influencer markets , and argued for improved measurement from digital platforms . He also increased production and improved efficiencies , such as cutting the number of advertising agencies Unilever used . A successor has not been announced , but his marketing role may be broken up , with him assigned to specific departments . News of his retirement comes just after the announcement of Alan Jope as GE ’s new CEO , replacing Paul Polman .