Millennials were most likely to have this opinion (71 percent). The ownership of wearable devices has doubled since 2014, showing an adoption rate of 49%. Fitness bands, smart watches and smart glasses have become increasingly popular, and this is due to consumer confidence that wearables will help them live healthier and longer lives. In the US, there are more than 100 million people who own a fitness tracker, according to market research firm NPD.
The ownership of wearable devices has doubled since 2014, showing an adoption rate of 49%. Fitness bands, smart watches and smart glasses have become increasingly popular, and this is due to consumer confidence that wearables will help them live healthier and longer lives. In the US, there are more than 100 million people who own a fitness tracker, according to market research firm NPD.