Facebook Audience Network has become the latest company to partner with Fyber during the beta-testing of its FairBid technology, following Tapjoy and AdColony. The new partnership will allow users in Australia to bid on content that is available for free or at a reduced price through Facebook’s Audience Network.
Facebook Audience Network has become the latest company to partner with Fyber during the beta-testing of its FairBid technology, following Tapjoy and AdColony. FairBid's proprietary system offers real-time bidding on mobile app impressions from a range of sources, while the company said its transparent, level playing field ensures only the highest bid wins, eliminating wasteful "waterfalls", increasing competition and boosting monetisation for in-app publishers.