the Advertising Standards Authority ( CAP ), sister organisation of The UK Committee of Advertising Practice , has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. Sky Bet , the director of the the Advertising Standards Authority , said the new rules supported existing protections and ensured gambling was advertised "responsibly, minimising the potential for harm". The revised standards come into effect on later this year .
The UK Committee of Advertising Practice (CAP), sister organisation of the Advertising Standards Authority, has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. Shahriar Coupal, the director of the CAP, said the new rules supported existing protections and ensured gambling was advertised "responsibly, minimising the potential for harm". The revised standards come into effect on 2 April.