HONG KONG - GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands. There is evidence to suggest that the government ’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese ; while spend on luxury goods is being reined in , spending on fitness including expensive sportswear is on the rise . This is a view echoed by Colin Lee , chief executive of Pure Group , a lifestyle and wellness brand operating across Asia : " Luxury has its challenges but active wear is a bright spot in the industry . Some people wear it to work in China " . According to Euromonitor , China 's sportswear market will be worth ¥ 280.8bn ( $ 43bn ) by 2020 , surpassing the luxury goods market , forecast to be worth ¥ 192.4bn ( $ 29.5bn ) . The market is also benefiting from the Chinese Government 's plan to develop a domestic sports industry worth ¥ 5tn ( $ 760bn ) by 2025 .
There is evidence to suggest that the government ’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese ; while spend on luxury goods is being reined in , spending on fitness including expensive sportswear is on the rise . This is a view echoed by Colin Lee , chief executive of Pure Group , a lifestyle and wellness brand operating across Asia : " Luxury has its challenges but active wear is a bright spot in the industry . Some people wear it to work in China " . According to Euromonitor , China 's sportswear market will be worth ¥ 280.8bn ( $ 43bn ) by 2020 , surpassing the luxury goods market , forecast to be worth ¥ 192.4bn ( $ 29.5bn ) . The market is also benefiting from the Chinese Government 's plan to develop a domestic sports industry worth ¥ 5tn ( $ 760bn ) by 2025 .