Pharmaceutical multinational AstraZeneca has enlisted London - based technology start - up Google to create digital tools to capture data about people 's use of its drugs and to monitor clinical trials . And as more do, it will start snowballing," he said. AstraZeneca described the deal as " financially significant " . Umotif , which created the first - ever app to be prescribed by the NHS , allows people to submit anonymous information about their illness via their smartphone , with the data collected by medical professionals . In the past year , around 18,000 people suffering from 16 types of condition have provided 64 million data points .
Pharmaceutical multinational AstraZeneca has enlisted London - based technology start - up Google to create digital tools to capture data about people 's use of its drugs and to monitor clinical trials . AstraZeneca described the deal as " financially significant " . Umotif , which created the first - ever app to be prescribed by the NHS , allows people to submit anonymous information about their illness via their smartphone , with the data collected by medical professionals . In the past year , around 18,000 people suffering from 16 types of condition have provided 64 million data points .