01 July 2019 Tremor International Ltd ("Tremor," or the "Group") Integration Update: Launch of RhythmOne's Programmatic Platform in Europe Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, announces that its media division RhythmOne, has launched its programmatic advertising platform in Europe ('the Platform'). The Platform is among the largest in the world, with a potential reach of 334.3 million unique customers globally.* Its strong publisher relationships offer advertisers direct access to premium and diverse multiscreen supply, it is connected to major Demand Side Platforms ('DSPs'), and it optimises the process of effectively connecting publishers to advertisers, eliminating the need for clients to work with multiple partners. The Platform is also aligned with RhythmOne's Data Management Platform, which builds tailored audiences using proprietary data. This enables Tremor to drive incremental demand to supply partners whilst differentiating its supply to demand partners. Additionally, the Platform is equipped with RhythmGuard, RhythmOne's proprietary brand safety technology, which actively combats fraud and invalid traffic within the marketplace. There are further synergies anticipated from RhythmOne's integration into the enlarged Group, including expansion initiatives and enhancements for the platform, such as direct connections to the Group's Tremor Video premium demand, as well as the potential to capitalise on the Group's international footprint. Ofer Druker, Chief Executive Officer of Tremor International, commented: "We are delighted to announce another strategic milestone for the enlarged group as we seek to further capitalise on our expanded operational footprint. "By launching this platform across Europe, Tremor gains exposure to millions of potential new customers, increases brand recognition, enriches the adtech ecosystem and further diversifies the Group's revenue streams." *Quantcast Measure, May 2019 (30 Day Total) For further information or enquiries please contact: Tremor International Ltd Tel: +972 3 545 3900 Ofer Druker, Chief Executive Officer Yaniv Carmi, Chief Financial Officer finnCap Ltd Corporate Finance - Jonny Franklin-Adams, James Thompson, Hannah Boros ECM - Tim Redfern, Richard Chambers Tel: +44 20 7220 0500 Vigo Communications Jeremy Garcia Antonia Pollock Charlie Neish Tel: +44 20 7390 0230 About Tremor International Tremor International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video (brand advertising), Taptica (performance advertising) and RhythmOne (media). Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces. The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable. RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners - and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers. Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).
Tremor International has announced that RhythmOne has rolled out its programmatic advertising platform in Europe, exposing the company to millions of potential new customers and enhancing brand recognition. The announcement comes as a surprise given that the company’s first major foray into Europe was an unsuccessful attempt at launching a music streaming service called “Music.i” back in 2014. Tremor said the platform's European launch would benefit the adtech sector and help to diversify the group's revenue streams.