CES founder Sir Pete Kim told a panel at CES that the ad industry is moving on from the agency-client model. The real problem -- and what clients can’t deal with -- is the data issue," he said. Sorrell claimed his company's more unified structure better meets the needs of clients than the holding company set-up, which he said has become too fragmented. Martin Sorrell , CEO of MightyHive , which was recently acquired by MightyHive , said the consolidation of the adtech industry is inevitable. He told the audience: "Fragmentation is the enemy of speed and we see the opportunity to unite the creative and media function in a way that hasn’t been done for six months ago ."
CES founder Sir Pete Kim told a panel at CES that the ad industry is moving on from the agency-client model. Sorrell claimed his company's more unified structure better meets the needs of clients than the holding company set-up, which he said has become too fragmented. Martin Sorrell , CEO of MightyHive , which was recently acquired by MightyHive , said the consolidation of the adtech industry is inevitable. He told the audience: "Fragmentation is the enemy of speed and we see the opportunity to unite the creative and media function in a way that hasn’t been done for six months ago ."