Twitter first launched in-stream video ads in the US in April this year as it ramped up its investment in video and content. Social media platform Twitter plans to launch in - stream video ads around premium content in the UK following three months of testing involving more than 260 publisher accounts , including Google , several Premier League clubs , Bauer and Facebook . The move would follow the successful launch of in - stream ads in April . Lucy O’Dwyer , Twitter ’s head of video solutions for Europe , the Middle East and Africa , said in - stream ads offered brands the chance to " align with brand - safe broadcast and publisher content at real scale " .
Social media platform Twitter plans to launch in - stream video ads around premium content in the UK following three months of testing involving more than 260 publisher accounts , including Google , several Premier League clubs , Bauer and Facebook . The move would follow the successful launch of in - stream ads in April . Lucy O’Dwyer , Twitter ’s head of video solutions for Europe , the Middle East and Africa , said in - stream ads offered brands the chance to " align with brand - safe broadcast and publisher content at real scale " .