That information is matched to a downstream install or event using the same ID. Pinterest has scored highly in a report by mobile ad measurement firm Kochava, which saw the site rated the best by marketers for data-signal quality, user retention, correlation of clicks to installs and fraud detection. The study also found that users are more likely than other sites to click on ads when they see them at the top of their news feed.
Pinterest has scored highly in a report by mobile ad measurement firm Kochava, which saw the site rated the best by marketers for data-signal quality, user retention, correlation of clicks to installs and fraud detection. The study also found that users are more likely than other sites to click on ads when they see them at the top of their news feed.