Tremor International unit Tremor Video has launched a range of enhanced self-service tools, aimed at facilitating the planning, execution and tracking of media buyers' ad campaigns. Programmatic platform Tremor Video is making it easier for media buyers to plan, execute and track ad campaigns by providing improved self-service tools. The new tools are designed to help advertisers target their ads more precisely by using machine learning algorithms that can identify key words in an advert's text - such as "brand" or "product"
Tremor International unit Tremor Video has launched a range of enhanced self-service tools, aimed at facilitating the planning, execution and tracking of media buyers' ad campaigns. The new tools are designed to help advertisers target their ads more precisely by using machine learning algorithms that can identify key words in an advert's text - such as "brand" or "product"