Google is set to roll out dozens new metrics for its Google ) platform, as the company looks to bounce back after DoubleClick for Publishers (DfP ( MRC ) suspended some of its metrics for non-compliance. Calls for stricter regulations on ad measurement have also been fuelled further by the Media Rating Council 's admitting to "inflating" video measurements. A Google spokesperson commented: "As the industry transitions to new metrics for how they count ads, we’re working closely with publisher partners to make sure they continue to thrive. Updates in MRC 's new metrics include the ability to download impressions in reports, and a served metric that will enable marketers to adjust prices according to the level of business. It is working to renew its MRC accreditation for the methodology by year end .
Google is set to roll out dozens new metrics for its Google ) platform, as the company looks to bounce back after DoubleClick for Publishers (DfP ( MRC ) suspended some of its metrics for non-compliance. Calls for stricter regulations on ad measurement have also been fuelled further by the Media Rating Council 's admitting to "inflating" video measurements. Updates in MRC 's new metrics include the ability to download impressions in reports, and a served metric that will enable marketers to adjust prices according to the level of business. It is working to renew its MRC accreditation for the methodology by year end .