While women account for 46 % of China ’s internet users , they generate 40 % of revenues in the rapidly - growing online - to - offline ( O2O ) sector , which enables customers to pay online for services such as cinema tickets , restaurant bookings and travel , according to a new report from group - buying e - commerce site China Online . They also showed female online shoppers spend 4.17 hours a day surfing the Internet, against a daily average of 3.74 hours by all Internet users in China. Recognising that attracting and retaining female shoppers is key for its O2O platform , the company plans to provide , among other things , more baby - related and beauty - related products to grow its business .
While women account for 46 % of China ’s internet users , they generate 40 % of revenues in the rapidly - growing online - to - offline ( O2O ) sector , which enables customers to pay online for services such as cinema tickets , restaurant bookings and travel , according to a new report from group - buying e - commerce site China Online . Recognising that attracting and retaining female shoppers is key for its O2O platform , the company plans to provide , among other things , more baby - related and beauty - related products to grow its business .