Sudipto Roy, tenthavenue CEO for emerging markets, said, “We are improving Electra and embedding it with the ability to drive ‘value exchanges’ with the consumer, taking them a few steps closer to actual sales and loyalty than traditional approaches do.” WPP's Communications agency, tenthavenue, has partnered with Ozonetel to build a new version of Electra, the mobile marketing platform catering for developing markets. The company is also working on an app that will allow users in emerging markets to buy and sell goods online using their smartphones. Rupert Day, global CEO for tenthavenue, said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content.”
WPP's Communications agency, tenthavenue, has partnered with Ozonetel to build a new version of Electra, the mobile marketing platform catering for developing markets. The company is also working on an app that will allow users in emerging markets to buy and sell goods online using their smartphones. Rupert Day, global CEO for tenthavenue, said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content.”