( CNN ) -- Fresh off the news that it 's reached a huge milestone -- 1 billion users -- Facebook on Thursday rolled out a video comparing the social network to other things that bring people together . Like airplanes . And bridges . And chairs . Yep ... chairs . The video , posted by CEO Mark Zuckerberg and other Facebook brass on their pages , came as the site announced it had reached 1 billion accounts that are active at least once a month . It took the social media juggernaut six years to hit 500 million and only another two to double that . Zuckerberg said the video , titled `` The Things That Connect Us , '' is the first time Facebook has ever created a `` brand video '' and that it is designed `` to express what our place is on this Earth . '' `` We believe that the need to open up and connect is what makes us human , '' he wrote . `` It 's what brings us together . It 's what brings meaning to our lives . '' The 90-second video takes the unlikely tack of comparing the site , famously birthed in Zuckerberg 's Harvard dorm room , to everyday items . It begins with the image of a red chair levitating in a forest , but quickly moves on to show other chairs being used as children play and adults rest , dance and chat . `` Chairs are made so that people can sit down and take a break , '' the narrator says over a stirring musical arrangement . `` Anyone can sit on a chair . And if the chair 's large enough , they can sit down together and tell jokes , or make up stories or just listen . '' Doorbells , airplanes and bridges `` are things people use to get together so they can open up and connect about ideas and music and other things people share , '' the narrator continues . In a universe that can make us feel alone , `` maybe the reason we make all these things is to remind ourselves that we are not , '' the video concludes . Marketing analysis site Ad Age reported that Facebook does n't plan to air the ad on television , instead using it on its own advertising platforms and a website that anyone can visit . While it 's a celebration of the milestone , Facebook also clearly hopes the ad will help attract its next billion users . Facebook plans to advertise in 13 markets -- the U.S. , UK , France , Germany , Italy , Spain , Mexico , Brazil , India , Philippines , Indonesia , Japan and Russia . `` We 're creating this for our users , but we think it 's a message that will be interesting and relevant to non-users as well , '' Rebecca Van Dyck , Facebook 's head of consumer marketing , told the site . `` We feel like we need to be respectful and introduce ourselves and to say 'This is what we believe in ' and 'Come on board . ' ``
Facebook celebrates 1 billion users with new video . The company is also planning to launch a mobile app that will allow people to share videos and photos on their phones or tablets using the social network. Among them : bridges , airplanes and chairs . CEO Mark Zuckerberg : Connecting with others is `` what makes us human ''