Music streaming service Pandora will lay off 7% of its US workers by the end of Q1 2017 to try to increase operational efficiency. It is also hoping to increase revenues with better use of analytics data and ad-insertion capabilities. Advertising revenue came in at $274 million, up 7% when compared with the same time last year. Last October, the US company announced a target of 11 million paying subscribers for its Pandora Plus service by 2020 and launched a marketing campaign in support of the plan. The move comes as Spotify continues to expand into new markets around the world. At present the service is available in the US, Australia and New Zealand.
Music streaming service Pandora will lay off 7% of its US workers by the end of Q1 2017 to try to increase operational efficiency. It is also hoping to increase revenues with better use of analytics data and ad-insertion capabilities. Last October, the US company announced a target of 11 million paying subscribers for its Pandora Plus service by 2020 and launched a marketing campaign in support of the plan. The move comes as Spotify continues to expand into new markets around the world. At present the service is available in the US, Australia and New Zealand.