However, a latest study, seen by British daily The Times, suggests an increase on those struggles, though not an improvement on the season prior to the collapse. Television ratings for the English Premier League among traditional viewers in England increased in 2017 - 18 after a seven - year low the previous season . The increase in viewing figures is attributed to better on - field performances from Manchester United and Liverpool FC - two of England 's most popular clubs . The return of Newcastle United to the Premier League for the 2017 - 18 season is also thought to have boosted viewership given the club 's large fan base .
Television ratings for the English Premier League among traditional viewers in England increased in 2017 - 18 after a seven - year low the previous season . The increase in viewing figures is attributed to better on - field performances from Manchester United and Liverpool FC - two of England 's most popular clubs . The return of Newcastle United to the Premier League for the 2017 - 18 season is also thought to have boosted viewership given the club 's large fan base .