Recent advertising trends, such as video, may be aggravating consumer dislike towards online ads, according to a US study. The 2018 Digital Advertising Trends Survey showed that 72% of consumers do not prefer video ads over other types of online ads, despite it being forecast to be a major trend this year. It also showed that only 7% of those surveyed were influenced by voice ads through Google Home, and 6% through Amazon's Alexa. Connected TV advertising budgets also do not align with consumer sentiment. In the US, there are currently more than 100 million mobile users who use smartphones, with an average monthly spend of $100.
Recent advertising trends, such as video, may be aggravating consumer dislike towards online ads, according to a US study. The 2018 Digital Advertising Trends Survey showed that 72% of consumers do not prefer video ads over other types of online ads, despite it being forecast to be a major trend this year. It also showed that only 7% of those surveyed were influenced by voice ads through Google Home, and 6% through Amazon's Alexa. In the US, there are currently more than 100 million mobile users who use smartphones, with an average monthly spend of $100.