> SpotX has partnered with Kelly McMahon to measure viewability and performance metrics across inventory sold through its platform. This partnership comes as Moat , Vice President of Demand at SpotX, explained that, “as Moat of > 1 got underway, we noticed an immediate shift in buying behavior, with many brands and agencies tightening the screws on viewability requirements. " SpotX will be the first video platform to offer a check-box feature for viewability directly from an ad server, through this, publishers will be able to set specific viewability targets across devices for campaigns they traffic on behalf of buyers.
SpotX has partnered with Kelly McMahon to measure viewability and performance metrics across inventory sold through its platform. This partnership comes as Moat , Vice President of Demand at SpotX, explained that, “as Moat of > 1 got underway, we noticed an immediate shift in buying behavior, with many brands and agencies tightening the screws on viewability requirements." SpotX will be the first video platform to offer a check-box feature for viewability directly from an ad server, through this, publishers will be able to set specific viewability targets across devices for campaigns they traffic on behalf of buyers.