Mobile adtech provider Fyber announced this week that its German parent RNTS Media will acquire the Inneractive programmatic platform for digital, native and video ads, for a proposed $46m. The acquisition is part of an effort by Inter, which has been working with mobile ad technology company AdMob since 2013, to expand into new markets including China, where it recently launched a service called “@@ As part of the agreement, Fyber will also accumulate Inneractive’s 630m monthly users, spanning 180 countries, significantly boosting its own 500m audience for demand partners. The CEO of RNTS Media suggests the acquisition will result in one of the world's largest, independent mobile SSPs offering advanced products across mediation, exchange and ad-serving, covering all ad formats, helping app developers and publishers to effectively monetise the global app economy. RNTS Media aims to double Inneractive’s 2015 $43.2m gross revenue by 2018.
Mobile adtech provider Fyber announced this week that its German parent RNTS Media will acquire the Inneractive programmatic platform for digital, native and video ads, for a proposed $46m. The platform comprises of a mobile Supply Side Platform (SSP), a Private Marketplace and an Open Ad Exchange. As part of the agreement, Fyber will also accumulate Inneractive’s 630m monthly users, spanning 180 countries, significantly boosting its own 500m audience for demand partners. The CEO of RNTS Media suggests the acquisition will result in one of the world's largest, independent mobile SSPs offering advanced products across mediation, exchange and ad-serving, covering all ad formats, helping app developers and publishers to effectively monetise the global app economy. RNTS Media aims to double Inneractive’s 2015 $43.2m gross revenue by 2018.