Toyota has not developed another fully electric vehicle because it does not believe it can sell enough of them for the move to be profitable , according to the company 's dealer in the US . While Toyota offers a range of hybrid and hydrogen fuel cell - powered vehicles , the general manager of Toyota Motor North America , Jack Hollis , said insufficient demand for EVs was behind their inclusion in the carmaker 's lineup . And that’s really what were pursuing, a wider range. Hollis cited the company 's RAV4 EV , which was launched in 1997 and then relaunched in 2012 but did not in either case generate strong sales .
Toyota has not developed another fully electric vehicle because it does not believe it can sell enough of them for the move to be profitable , according to the company 's dealer in the US . While Toyota offers a range of hybrid and hydrogen fuel cell - powered vehicles , the general manager of Toyota Motor North America , Jack Hollis , said insufficient demand for EVs was behind their inclusion in the carmaker 's lineup . Hollis cited the company 's RAV4 EV , which was launched in 1997 and then relaunched in 2012 but did not in either case generate strong sales .