Reformation , the US sustainable clothing company , last month launched a range of swimwear by announcing that its “ products are not sustainable enough ” . The move highlighted the problems facing all such brands . The synthetic materials popular for swimwear contain plastic , which does not melt , and large companies are generally not set up to use recycled plastic ##s . Synthetic fabrics also shed microfibres when laundered . Reformation ’s announcement demonstrated the complexity involved in products manufacturing , “ the limitations of existing materials and fibres ” . The company is countering the problem by giving Reformation credit for sending products to online second - hand store , Thredup .
Reformation, the US sustainable clothing company, last month launched a range of swimwear by announcing that its “swimsuits are not sustainable enough”. The move highlighted the problems facing all such brands. The synthetic fabrics popular for swimwear contain plastic, which does not biodegrade, and large companies are generally not set up to use recycled plastic materials. Synthetic fabrics also shed microfibres when laundered. Reformation’s announcement demonstrated the complexity involved in sustainability given, “the limitations of existing technologies and fibres”. The company is countering the problem by giving customers credit for sending products to online second-hand store, Thredup.