According to ad tech firm Celtra, mobile video ad campaigns that are shot vertically deliver a significant increase in completion rates. In a on vertical video, Sergio Claudio, vp/digital innovation and strategy at RockOrange, explained that such material usually displays well on Facebook, and can be employed in skyscraper and 300 x 600 ad units on desktop, providing the "same amount of real estate" as on mobile. In a campaign for Audi a vertical video gained a 36% completion rate, which Celtra reported was 80% higher that its automotive benchmark. The study also found that the most successful verticals were those with an emphasis on social media and online video. Snapchat has reported that vertical ads were viewed nine times more frequently than horizontal ones. Celtra currently has 20 brands waiting to run vertical video ads using its technology.
According to ad tech firm Celtra, mobile video ad campaigns that are shot vertically deliver a significant increase in completion rates. In a campaign for Audi a vertical video gained a 36% completion rate, which Celtra reported was 80% higher that its automotive benchmark. The study also found that the most successful verticals were those with an emphasis on social media and online video. Snapchat has reported that vertical ads were viewed nine times more frequently than horizontal ones. Celtra currently has 20 brands waiting to run vertical video ads using its technology.