They should have community managers and social media teams study user data to see what their page followers have clicked and commented on and what gets conversations started on their pages. Facebook's latest algorithm tweak, which prioritises posts from friends and family rather than public content in its News Feed, is an opportunity for publishers to be more strategic with social media, writes Matt McGowan, president at Adestra. In an op-ed on adexchanger.com, McGowan said the change, while disruptive in the short term, would force publishers to post quality content that engaged users and "started a conversation". The new algorithm, called Timeline Push, will see Facebook push stories based on users' activity over time, instead of just their likes or comments.
Facebook's latest algorithm tweak, which prioritises posts from friends and family rather than public content in its News Feed, is an opportunity for publishers to be more strategic with social media, writes Matt McGowan, president at Adestra. In an op-ed on adexchanger.com, McGowan said the change, while disruptive in the short term, would force publishers to post quality content that engaged users and "started a conversation". The new algorithm, called Timeline Push, will see Facebook push stories based on users' activity over time, instead of just their likes or comments.