Avon has launched a new make - up line developed using the Genius Algorithm , an exclusive tool that uses machine learning and artificial intelligence to read and rank thousands of online user comments . The Genius algorithm , which was created in partnership with MediaMonks , enabled Avon to harness the largest beauty salon in the world to create its new True 5-in-1 Lash of Mascara .
Avon has launched a new make-up product developed using the Genius Algorithm, an exclusive tool that uses machine learning and artificial intelligence to read and rank thousands of online consumer comments. The Genius Algorithm, which was created in partnership with MediaMonks, enabled Avon to harness the largest beauty database in the world to create its new True 5-in-1 Lash Genius Mascara.