Nearly half of all millennials are hiring cleaners because they are "too busy" to clean their own flats. And this has contributed to a 25 per cent rise in demand for domestic cleaners over the past five years, according to insurer Esure. The company claims that most of this demand is coming from young professionals living in one or two-bedroom properties. Cleaning site Helpling.com backs up these figures claiming that four in 10 25-34 year olds either currently uses a cleaner or is looking for one - up from a third two years ago. "We are seeing more young adults looking for a cleaner, mainly because they value their time and would rather spend money than lose time they could be spending with friends or family," said Helpling director Sam James. "The sharing economy has also played a big part in the trend." Marketing manager of Housekeep Liam Dickerson believes the surge in demand is partly because many young people today work long hours. "They're also living in smaller dwellings with more people and less storage space which means they are likely to spend more time tidying up," he said. "They therefore feel that they're better off getting someone else to do their cleaning." Helpling and Housekeep are among a new wave of digital housekeeping firms that cater for the rise in demand for cleaners among young professionals. Companies such as these enable millennials to order cleaners using their smartphones as easily as they would book an Uber cab. The term "millennials" is generally used by demographers to describe young people born in the 1980s and 1990s who have a high level of familiarity with communications, media and digital technologies.
Demand for domestic cleaners has risen by 25% over the past five years, according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling.com supported the findings, and claimed that the sharing economy "played a big part in the trend." Digital firms like Helpling and Housekeep allow users to order cleaners using their smartphone just like they might book a ride in an Uber cab.