New initiative technology , backed by brands including Audi , Yale University and Joule , has launched , aimed at supporting and promoting the use of low - carbon fuels . The below50 organizations say this offers an untapped market opportunity for businesses to help grow a global corporate market for sustainable low-carbon transport fuels. Businesses which “ produce , use and/or invest in fuels that are at least 50 % less carbon intensive than conventional fossil fuels ” can join the initiative , but must publicly commit to its aims and show proof of progress . The initiative is regarded by some as a “ huge growth opportunity ” for those willing to “ unlock the economic benefits ” of a low - carbon policy .
New initiative technology , backed by brands including Audi , Yale University and Joule , has launched , aimed at supporting and promoting the use of low - carbon fuels . Businesses which “ produce , use and/or invest in fuels that are at least 50 % less carbon intensive than conventional fossil fuels ” can join the initiative , but must publicly commit to its aims and show proof of progress . The initiative is regarded by some as a “ huge growth opportunity ” for those willing to “ unlock the economic benefits ” of a low - carbon policy .