In Q3 , TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand . Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia , the number of daily programmatic video ads available for auction reached thousand streams, almost four-fold from daily and cost per 404 million impressions (CPMs) rose 32% compared to daily . CPM also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM 's in Q3 , and a slight increase in programmatic mobile CPM 's.
In Q3, TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand. Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia, the number of daily programmatic video ads available for auction reached 404 million streams, almost four-fold from last year and cost per thousand impressions (CPMs) rose 32% compared to the same quarter last year. Volumes also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM's in Q3, and a slight increase in programmatic mobile CPM's.