Pandora has announced that it is making Pandora Premium , previously invitation only , available to everyone via the iTunes Store , Google Play or online . The music streaming company now offers a three - tier service : subscription ( $ 9.99 per month ) , the ad - supported service ( free ) and Pandora Plus ( $ 4.99 per month ) . " We believe that addressing the entire demand curve and meeting consumers where they are with options , be it ad - supported or subscriptions , is the key to Pandora 's long - term growth , " said Nick Bartle , Pandora 's CMO . Pandora reported annual revenue of $ 1.072bn with 5 % year - on - year growth for 2016 . Next month it will report Q1 2017 earnings .
Pandora has announced that it is making Pandora Premium, previously invitation only, available to everyone via the App Store, Google Play or online. The music streaming company now offers a three-tier service: Premium ($9.99 per month), the ad-supported service (free) and Pandora Plus ($4.99 per month). "We believe that addressing the entire demand curve and meeting consumers where they are with options, be it ad-supported or subscriptions, is the key to Pandora's long-term growth," said Nick Bartle, Pandora's CMO. Pandora reported ad revenue of $1.072bn with 15% year-on-year growth for 2016. Next month it will announce Q1 2017 earnings.