Dentsu Aegis Network (DAN) has introduced a platform for use by its brands in Australia that it said enables highly accurate tailoring of content and advertising. The new platform, called the Dentsu’s Digital Content Platform (DCP) will be available to all Dentsu brand partners across Australia, including those with existing relationships with Australian advertisers. Australia is the second country, behind the US, to introduce the platform into its local network, with the central global resource designed to service all of Dentsu's agency brands. Agency brands can use the M1 platform to assist with insight, planning, activation and measurement. M1 was first introduced in the US and is designed to service all of DAN's brands.
Dentsu Aegis Network (DAN) has introduced a platform for use by its brands in Australia that it said enables highly accurate tailoring of content and advertising. The new platform, called the Dentsu’s Digital Content Platform (DCP) will be available to all Dentsu brand partners across Australia, including those with existing relationships with Australian advertisers. Agency brands can use the M1 platform to assist with insight, planning, activation and measurement. M1 was first introduced in the US and is designed to service all of DAN's brands.