Giphy, a search engine for GIFs, is to begin testing its sponsored messaging product, according to a source close to the company. The same source also said that Giphy is now seeing 200 million daily active users between both the API and website, with around 250 million monthly active users on the website, as well as Giphy’s owned and operated integrations. The platform boasts roughly 250 million monthly active users across its API and website, and 200 million daily active users on its website and Giphy-owned and operated integrations, said the source. Although no timeline has been given, Giphy COO Leibsohn said the company's focus has moved from growth to building ad products. Giphy searches are based around actions, reactions and emotions rather than specific brands, and it is suggested the new product could achieve a similar pass along to Snapchat’s sponsored face filters.
Giphy, a search engine for GIFs, is to begin testing its sponsored messaging product, according to a source close to the company. The platform boasts roughly 250 million monthly active users across its API and website, and 200 million daily active users on its website and Giphy-owned and operated integrations, said the source. Although no timeline has been given, Giphy COO Leibsohn said the company's focus has moved from growth to building ad products. Giphy searches are based around actions, reactions and emotions rather than specific brands, and it is suggested the new product could achieve a similar pass along to Snapchat’s sponsored face filters.