A recent test by the FT , in which up to two - thirds of visitors whitelisted the site prompted by a polite notice , shows publishers with quality content should make a stand against " digital shoplifters " who consume content without advertising , according to Sean Hargrave , writing in Media Post . The majority of ad-blocker users will whitelist a site they feel they get more out of by consuming content than have it withheld from them. It suggests that as long as they do not display intrusive advertising , more publishers should follow the FT 's lead and use the highly effective website to " ram home the point that there is no such thing as a free ride " .
A recent test by the FT , in which up to two - thirds of visitors whitelisted the site prompted by a polite notice , shows publishers with quality content should make a stand against " digital shoplifters " who consume content without advertising , according to Sean Hargrave , writing in Media Post . It suggests that as long as they do not display intrusive advertising , more publishers should follow the FT 's lead and use the highly effective website to " ram home the point that there is no such thing as a free ride " .