Eyeo GmbH , the company behind Adblock Plus , launched its first programmatic technology for ad - blocking audiences on 12 September . The Acceptable Ads platform , which has been in testing for several months , will target users of the company 's Yahoo ! service , allowing buyers to target those who have opted into the service . Only a small number of companies are thought to be participating in the project , but the company 's CEO , Till Faida , has revealed that 40 of the US 's 50 most - trafficked sites , and 20 % of the top 10,000 globally , are already using the network .
Eyeo GmbH, the company behind Adblock Plus, launched its first programmatic technology for ad-blocking audiences on 12 September. The Acceptable Ads Exchange, which has been in testing for several months, will target users of the company's Acceptable Ads service, allowing buyers to target customers who have opted into the service. Only a small number of companies are thought to be participating in the project, but the company's CEO, Till Faida, has revealed that 40 of the US's 100 most-trafficked sites, and 20% of the top 10,000 globally, are already using the network.