Twitter has rolled out its Audience API on general release. The new feature is a way for publishers to get more data about their audience and how they are using it. What this means is that brands won’t necessarily have a big license to search for users. However, in a bid to protect user privacy, companies will also be more restricted in their access to Twitter data and encouraged to be more specific in their queries, to prevent general 'fishing expeditions' for users.
Twitter has rolled out its Audience API on general release. The new feature is a way for publishers to get more data about their audience and how they are using it. However, in a bid to protect user privacy, companies will also be more restricted in their access to Twitter data and encouraged to be more specific in their queries, to prevent general 'fishing expeditions' for users.