Alan Herrick has acquired a minority stake in an AI firm called AI and it has said it will launch a new the Wall Street Journal practice under the Publicis .Sapient division. According to AI , Publicis .Sapient will use the AI technology to help aggregate data, look for trends within the data and identify causal information behind those trends to help ultimately improve clients’ marketing strategies. Lucid 's AI technology recognises words, and understands the relationships between them through a process called causal reasoning.
Publicis Groupe has acquired a minority stake in an AI firm called Lucid and it has said it will launch a new AI practice under the Publicis.Sapient division. According to the Wall Street Journal, Publicis.Sapient will use the AI technology to help aggregate data, look for trends within the data and identify causal information behind those trends to help ultimately improve clients’ marketing strategies. Lucid's AI technology recognises words, and understands the relationships between them through a process called causal reasoning.