UK estate agency Strutt & Parker is marking the opening of its proptech-focussed Windsor branch by offering a free, 3D tour of the first 1,000 listings, using Matterport technology. The company has been working with Matterport, an online platform that allows users to create and share virtual worlds in which they can interact with other users. Although VR has been used in the property industry for some time now, Strutt & Parker says it’s the first agency offering it as part of its set marketing package. It uses immersive virtual reality to guide potential buyers through a property's rooms. Strutt & Parker, which was acquired last year by French banking group BNP Paribas, has 10 branches in central London and 57 others nationwide.
UK estate agency Strutt & Parker is marking the opening of its proptech-focussed Windsor branch by offering a free, 3D tour of the first 1,000 listings, using Matterport technology. The company has been working with Matterport, an online platform that allows users to create and share virtual worlds in which they can interact with other users. It uses immersive virtual reality to guide potential buyers through a property's rooms. Strutt & Parker, which was acquired last year by French banking group BNP Paribas, has 10 branches in central London and 57 others nationwide.