Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Asia Pacific Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. The rebranding follows moves by countries including Malaysia and Singapore to plan for a smarter digital economy through device interoperability and 5 G technology. M&C Saatchi has repositioned its specialist agency M&C Saatchi Mobile to M&C Saatchi Performance, which will deliver marketing services to help brands grow in the hyperconnected age. M&C Saatchi Performance Saatchi Mobile Managing Director Chris Steedman said consumers were eagerly adopting hyperconnectivity, which would be further helped with internet of things, 5 G connectivity and rising smartphone use.
Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Asia Pacific Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. The rebranding follows moves by countries including Malaysia and Singapore to plan for a smarter digital economy through device interoperability and 5 G technology. M&C Saatchi Performance Saatchi Mobile Managing Director Chris Steedman said consumers were eagerly adopting hyperconnectivity, which would be further helped with internet of things, 5 G connectivity and rising smartphone use.