Amazon has launched a feature called AR View in its app to enable virtual reality viewing in customers ' own homes , using smartphone cameras . Available on iOS devices , AR View apps contain images of products viewable in augmented reality . Users will be able to view products in their own environments , rather than having to rely on their imaginations . The technology uses Apple 's ARKit software for third - party developers , limiting its use to iPhone 6 and more advanced phone models .
Amazon has launched a feature called AR View in its app to enable virtual product viewings in customers' own homes, using smartphone cameras. Available on iOS devices, AR View will contain thousands of products viewable in augmented reality. Customers will be able to view products in their own environments, rather than having to rely on their imaginations. The technology uses Apple's ARKit software for third-party developers, limiting its use to iPhone 6 and more advanced phone models.