After testing these interactive ads for months, VoiceLabs believes it has developed the first ad format that voice-first consumers will not only be willing to put up with, but might even connect with. San Francisco - based start - up VoiceLabs has partnered with Amazon Alexa developers to bring " sponsored messages " to voice assistant platforms , according to a statement by the company . The messages will be the first messages which consumers will " understand and accept " on smart speakers such as the Amazon Echo , VoiceLabs said . The messages will be interactive , less than 15 seconds long and will be inserted intelligently into users ' interactions with their voice assistants . This means that consumers will only receive a sponsored message once every 15 sessions , and only after their fourth interaction with a device .
San Francisco - based start - up VoiceLabs has partnered with Amazon Alexa developers to bring " sponsored messages " to voice assistant platforms , according to a statement by the company . The messages will be the first messages which consumers will " understand and accept " on smart speakers such as the Amazon Echo , VoiceLabs said . The messages will be interactive , less than 15 seconds long and will be inserted intelligently into users ' interactions with their voice assistants . This means that consumers will only receive a sponsored message once every 15 sessions , and only after their fourth interaction with a device .