Google is competing with Pinterest's recently launched Similar Items with its own Style Ideas, an addition to its search feature aimed at fashion-conscious users. That’s where this new “Style Ideas” feature comes in. Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes, will be shown images depicting the products being used in real life, montages of them being worn and sets of similar items, according to the tech giant. The images will be chosen automatically using Google's machine learning algorithm and search results will also include an expanded carousel. Fashion designers have long been able to use social media platforms like Instagram and Facebook to promote their wares without having to pay a licensing fee from companies that sell clothing online.
Google is competing with Pinterest's recently launched Similar Items with its own Style Ideas, an addition to its search feature aimed at fashion-conscious users. Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes, will be shown images depicting the products being used in real life, montages of them being worn and sets of similar items, according to the tech giant. The images will be chosen automatically using Google's machine learning algorithm and search results will also include an expanded carousel. Fashion designers have long been able to use social media platforms like Instagram and Facebook to promote their wares without having to pay a licensing fee from companies that sell clothing online.