Cisco has edited a blog post in which it said YouTube is an unsuitable place for its ads to appear. The post, dated May 9th, said “ Cisco has adopted the most rigorous industry standards to help ensure our online advertising does not accidentally end up in the wrong place, such as on a streaming video with sensitive content or a site that does not align with the values of our brand.” The old version of the post contained this paragraph: (Should you doubt us, here’s a screen shot of the old post and here it is in Google’s cache.) The Register became aware of the post and, when we went looking for it, was greeted by a 404 error. But the post has since re-appeared, as follows, with changes italicised by The Register. That’s quite a change. A Cisco spokesperson told us “Google is a significant advertising partner for Cisco, and we advertise across many of their platforms.” “While we invest significantly with Google, we’ve temporarily paused advertising on YouTube due to instances where third party partners did not meet our brand guidelines.” “Our intent was to address an industry-wide issue without singling out any partner or customer, we reposted the blog with our position on brand safety as intended.” We’re therefore left with Cisco not wanting to admit a YouTube ads ban, but doing it anyway (temporarily). In case that cash is burning a hole through Cisco’s pockets, we know a site that’s a fine place to reach IT types … ® Sponsored: Webcast: Build the next generation of your business in the public cloud
Cisco has paused its advertising with video platform YouTube over concerns its brand may be aligned with inappropriate content. The tech conglomerate announced its decision in a blog post which was subsequently edited to remove specific mention of YouTube. “While we have no plans at this time to stop using YouTube, our ads will not appear on the site and any new content that is created or shared through Google Video must meet YouTube’s