IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . John Clark says public unease is growing at promotion of unhealthy foods . This is made worse by the nature of the Olympic sponsorship deals , he says . Clark : Free equipment , sporting events do not make unhealthy diets less unhealthy .
IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . Malcolm Clark says public unease is growing at promotion of unhealthy products . Situation is made worse by the nature of the Olympic sponsorship deals , he argues . Clark : Free equipment , sporting initiatives do not make unhealthy diets less unhealthy .