It was a blow, but those inside WeWork who worked closely with Neumann on the deal say that, almost immediately, he returned to the negotiating table. After speaking to WeWork founder Adam Neumann via video conference, The Fast Company, which revealed details of SoftBank’s latest-but-yet-to-be-confirmed investment in WeWork, said the key investor had pledged a further $1.5bn in 2020. “SoftBank is investing $400m into WeWork,” wrote the publication. The company’s new structure, with three key business units; WeWork, WeLive and WeGrow (with WeBank potentially being added at a later stage), is part of its ambition to push beyond the office market and encompass all aspects of urban life.
After speaking to WeWork founder Adam Neumann via video conference, The Fast Company, which revealed details of SoftBank’s latest-but-yet-to-be-confirmed investment in WeWork, said the key investor had pledged a further $1.5bn in 2020. “SoftBank is investing $400m into WeWork,” wrote the publication. The company’s new structure, with three key business units; WeWork, WeLive and WeGrow (with WeBank potentially being added at a later stage), is part of its ambition to push beyond the office market and encompass all aspects of urban life.