Mobile ad fraud is costing marketers between $7.2bn and $16.4bn. Photograph: The study found only "23 ad networks with scale (over 100,000 measured clicks) that had 0% fraud", said Tune's mobile economist, John Koetsier. P&G overhauling programmatic ad-buying to save $1bn a year Procter & Gamble (P&G) is reforming its programmatic ad-buying operations in a bid to save at least $1bn p.a. on media spend, and a further $500m on agency and production fees over the next five years. The company is leaving its current provider, AudienceScience, and looking to other global partners such as Neustar and the Trade Desk. P&G plans to customise its programmatic spend to make it more regionally specific.
Mobile ad fraud is costing marketers between $7.2bn and $16.4bn. A study by mobile analytics multinational Tune examined 24 billion clicks across 700 ad networks and discovered that eight of the ad networks are 100% fraudulent, with 35 other networks experiencing more than 50% fraudulent clicks. The study found only "23 ad networks with scale (over 100,000 measured clicks) that had 0% fraud", said Tune's mobile economist, John Koetsier. P&G overhauling programmatic ad-buying to save $1bn a year Procter & Gamble (P&G) is reforming its programmatic ad-buying operations in a bid to save at least $1bn p.a. on media spend, and a further $500m on agency and production fees over the next five years. The company is leaving its current provider, AudienceScience, and looking to other global partners such as Neustar and the Trade Desk. P&G plans to customise its programmatic spend to make it more regionally specific.