The digital advertising industry now contributes €55bn towards European Gross Domestic Product and is adding value to both mature and emerging markets,” said Townsend Feehan, IAB Europe CEO. Spending on the digital ad market in Europe reached €55bn ($62bn) last year following the fastest levels of growth since 2011. Large increases in the video, mobile, and social sectors caused the industry to grow by 13.9%, according to figures from IAB Europe's latest AdEx Benchmark study. The report also found that spending on mobile advertising is expected to reach a record high this year, with an estimated $70bn spent globally over the next five years. The UK had by far the highest level of spending on €18.4bn, followed by Germany and France on €7.2bn and €5.2bn respectively.
Spending on the digital ad market in Europe reached €55bn ($62bn) last year following the fastest levels of growth since 2011. Large increases in the video, mobile, and social sectors caused the industry to grow by 13.9%, according to figures from IAB Europe's latest AdEx Benchmark study. The report also found that spending on mobile advertising is expected to reach a record high this year, with an estimated $70bn spent globally over the next five years. The UK had by far the highest level of spending on €18.4bn, followed by Germany and France on €7.2bn and €5.2bn respectively.