Google has reportedly boosted its Express retail arm in a bid to combat Amazon 's dominance by allowing users who search for items to purchase them without leaving the platform , through product recommendations . We’ll see if Google decides to roll out the new shopping feature further. This raises concerns for media companies which use affiliate marketing links for revenue , where they provide a link to purchase a featured project and gain a cut from resulting sales . Revenue from affiliate marketing links is crucial for digital publishers , since digital advertising revenues have plummeted . If product recommendations become a key part of Google 's business , this presents a threat to media companies reliant on affiliate marketing .
Google has reportedly boosted its Express retail arm in a bid to combat Amazon 's dominance by allowing users who search for items to purchase them without leaving the platform , through product recommendations . This raises concerns for media companies which use affiliate marketing links for revenue , where they provide a link to purchase a featured project and gain a cut from resulting sales . Revenue from affiliate marketing links is crucial for digital publishers , since digital advertising revenues have plummeted . If product recommendations become a key part of Google 's business , this presents a threat to media companies reliant on affiliate marketing .