Facebook has unveiled a premium video ad platform , which aims to strengthen its position in the over - the - top streaming market . Facebook advertising will include an expanded content package offering marketers a wider range of options when choosing ad placements , with In - Stream Reserve categories widened to include the news and food sectors . Facebook will also be able to become the exclusive sponsor of certain shows for US viewers , with Facebook planning to increase its levels of premium content to support the service .
Facebook has unveiled a premium video ad platform, which aims to strengthen its position in the over-the-top streaming market. Facebook Showcase will feature an expanded advertising package offering marketers a wider range of options when purchasing ad placements, with In-Stream Reserve categories widened to include the news and food sectors. Advertisers will also be able to become the exclusive sponsor of certain shows for US viewers, with Facebook planning to increase its levels of premium content to support the service.