Instagram , like Facebook and Twitter , has announced a partnership with AdRoll to become more targeted . AdRoll will use Instagram 's data to match users profiles across devices , including the targeted ads on Facebook 's Twitter feed . AdRoll is the latest partner to gain access to the Facebook-owned app's inventory, with the photo sharing service announcing earlier in the month that Kenshoo, Hootsuite, Brand Networks, Salesforce Marketing Cloud, Unified, SocialCode, 4C, Nanigans, and Ampush, were all given access to the app's API. This move by Instagram has allowed the app to drive up its mobile monetisation capabilities , since advertisers will be able to view ads like they currently do across other social channels . The ads will not have click - and - buy functionality yet , but there will be a " call to action " button redirecting the consumer back to a conversation point .
Instagram , like Facebook and Twitter , has announced a partnership with AdRoll to become more targeted . AdRoll will use Instagram 's data to match users profiles across devices , including the targeted ads on Facebook 's Twitter feed . This move by Instagram has allowed the app to drive up its mobile monetisation capabilities , since advertisers will be able to view ads like they currently do across other social channels . The ads will not have click - and - buy functionality yet , but there will be a " call to action " button redirecting the consumer back to a conversation point .