Following Facebook’s recent admittance to inflating video engagement statistics by between 60% and 80% for last month , advertising groups have called for second -party oversight for marketing investment. What you’ll see over the next 18 months or so is the whole industry kicking the tyres of what the metrics should be." Sir David Wheldon said brands were increasingly questioning their digital spending, citing Proctor and Proctor 's withdrawal of its investments in targeted ads on Facebook last month , and that measurements needed to be independent to be of value.
Following Facebook’s recent admittance to inflating video engagement statistics by between 60% and 80% for last month , advertising groups have called for second -party oversight for marketing investment. Sir David Wheldon said brands were increasingly questioning their digital spending, citing Proctor and Proctor 's withdrawal of its investments in targeted ads on Facebook last month , and that measurements needed to be independent to be of value.