This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. App users are quick to uninstall apps on their smartphones, according to a new report by AppsFlyer. In fact, on average, over 30% of apps installed globally across both iOS and Android devices are uninstalled. This is concerning for developers and businesses alike as they face the increasingly uphill app engagement battle in an overcrowded app market. Here are the highlights from the report: The findings from the study reiterate the importance for developers, publishers, and marketers to ensure they're taking action to keep users engaged. This includes offering in-app events to enhance relevancy and reengaging with lapsed users through things like push-notifications and in-app messaging. Moreover, publishers need to ensure they're not alienating their users by using too many intrusive ads or bombarding them with push notifications. Cutting through the noise of an overcrowded app market is critical for any app developer looking to build a viable user base. There are now well over 3 million apps available across the world’s five largest app stores. Delivering the right product to the right audience at the right time in this environment is imperative to the success of any app. The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the Google Play and Apple app stores. This is why it's not surprising that more marketers are using paid channels to drive downloads than ever before. In fact, over 80% of respondents in a survey of the top 100 grossing mobile app developers noted they plan on increasing their spend on app-install ads in 2015. BI Intelligence, Business Insider's premium research service, has compiled a detailed report on mobile app-install ads that looks at the revenues from app-install ads and how they're expected to grow over the next five years. It also looks at the performance of app-install ads and how these metrics are expected to change over time. Furthermore, the report examines the top app-install ad products and pricing models offered by the leading advertising platforms, including Facebook, Twitter, Yahoo, and Google, as well as newer app-install formats from Instagram and Snapchat. Looking to the future, the report examines how companies are shifting their app-install ad spend to new formats, as well as the new tools they're using to improve optimization and ad effectiveness. Here are some key takeaways from the report: In full, the report: To get your copy of this invaluable guide, choose one of these options: The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of the fast-moving world of mobile app-install ads.
More than 30% of apps are uninstalled on iOS and AppsFlyer devices across the world, according to a report by Apple , with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The report also found games were the most uninstalled apps, while Chinese users were More than 30% less likely to uninstall, suggesting greater engagement with users was required to ensure app retention. The paper predicted US app-install ad revenue would reach more than $7bn by the next five years .