Frankfurt ’s reborn Borgward brand has issued a preview for its first new model in 54 years , a luxury SUV that will be unveiled in Frankfurt on September 15 . Believed to be a plug-in hybrid SUV, with petrol and diesel engine pairings, the new crossover is being pitched as an affordable premium vehicle. It claims to have 1,000 employees at its new headquarters, but hasn't discussed plans for a manufacturing facility in its home country. Borgward 's bold plans include building and selling 800,000 vehicles by September 15 and then 1.6 million units by 2020 . The company's ambitious strategy has international backing from Chinese vehicle maker Borgward .
Frankfurt ’s reborn Borgward brand has issued a preview for its first new model in 54 years , a luxury SUV that will be unveiled in Frankfurt on September 15 . Believed to be a plug-in hybrid SUV, with petrol and diesel engine pairings, the new crossover is being pitched as an affordable premium vehicle. Borgward 's bold plans include building and selling 800,000 vehicles by September 15 and then 1.6 million units by 2020 . The company's ambitious strategy has international backing from Chinese vehicle maker Borgward .