Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth. Facebook is now the most used business-to-business social channel, with LinkedIn coming second, according to an annual study by Social Media Examiner. The study took in responses from 5,700 B2B marketers and found 43% regarded Facebook as their most important social channel, compared with 37% for LinkedIn and 12% for Twitter. “People are using it more than ever before, but they don’t know it,” said David Karp, CEO of Karp Associates. In Q3 2017, the social media giant posted ad revenues of $10.1bn, an increase of 49% on the same period last year.
Facebook is now the most used business-to-business social channel, with LinkedIn coming second, according to an annual study by Social Media Examiner. The study took in responses from 5,700 B2B marketers and found 43% regarded Facebook as their most important social channel, compared with 37% for LinkedIn and 12% for Twitter. “People are using it more than ever before, but they don’t know it,” said David Karp, CEO of Karp Associates. In Q3 2017, the social media giant posted ad revenues of $10.1bn, an increase of 49% on the same period last year.