Last month, Yoyi Digital successfully hosted the third China advertising technology conference in Beijing. This saw the summit host, Roy Zhou, CEO of Yoyi Digital, reveal that programmatic buying has now reached a mature stage of development. The company is also working on developing its own ad platform and will soon launch an app for mobile devices. In the future, Zhou believes that Programmatic Buying Plus will create new trends in digital marketing in a meaningful and impactful way. With more industry leaders starting to support programmatic advertising, many brands are now incorporating it into their brand strategies.
Last month, Yoyi Digital successfully hosted the third China advertising technology conference in Beijing. This saw the summit host, Roy Zhou, CEO of Yoyi Digital, reveal that programmatic buying has now reached a mature stage of development. The company is also working on developing its own ad platform and will soon launch an app for mobile devices. With more industry leaders starting to support programmatic advertising, many brands are now incorporating it into their brand strategies.