× Please ensure that the email addresses you have entered are valid. Back
Approximately half of all online ads on mobile and desktop are "non-viewable," with about 20% blocked and 5% to 10% non-human traffic, according to Moat CEO Jonah Goodhart. The company has been working for years to make its ad blocking technology more user-friendly, but it still takes a lot of time and effort to get the right settings in place.