Fitbit is to release its new " high fashion " Alta activity tracker devices in the U.S. in March 2016 with global availability set for June 2016 , according to reports this year . Though, to be fair, that's not a high bar. The new USD$130 multi - coloured stainless steel Fitbit Alta wearables are designed to look more like hybrid bracelet watches than exercise monitoring devices , and are reportedly durable , flexible and slim enough to withstand intense exercise whilst still remaining as visually appealing as a piece of fine jewellery . This new development by Fitbit reflects the wider interest being shown by global companies such as Huawei and Samsung in making fitness devices beautiful , whilst highlighting the great future potential of this market .
Fitbit is to release its new " high fashion " Alta activity tracker devices in the U.S. in March 2016 with global availability set for June 2016 , according to reports this year . The new USD$130 multi - coloured stainless steel Fitbit Alta wearables are designed to look more like hybrid bracelet watches than exercise monitoring devices , and are reportedly durable , flexible and slim enough to withstand intense exercise whilst still remaining as visually appealing as a piece of fine jewellery . This new development by Fitbit reflects the wider interest being shown by global companies such as Huawei and Samsung in making fitness devices beautiful , whilst highlighting the great future potential of this market .