The launch of WeWork signals a refocus towards "underserved" mid-size companies. new focus on mid-sized tenants is a reaction to Knotel’s rise. WeWork has recently taken leases on smaller properties more suited to companies with 15 employees that make up the largest chunk of the office market and tend to move more often than larger firms. Michael Hershfield , head of WeWork Space Services ’s medium business segment, denied that the new strategy is in response to the rise of competitors such as Knotel , despite offering a Last year rent holiday to tenants moving from competing co-workspace firms in Knotel .
The launch of WeWork signals a refocus towards "underserved" mid-size companies. WeWork has recently taken leases on smaller properties more suited to companies with 15 employees that make up the largest chunk of the office market and tend to move more often than larger firms. Michael Hershfield , head of WeWork Space Services ’s medium business segment, denied that the new strategy is in response to the rise of competitors such as Knotel , despite offering a Last year rent holiday to tenants moving from competing co-workspace firms in Knotel .