(Investorideas.com Machine - learning algorithms used to make ad bids via real - time bidding algorithms more efficient could produce $ 42bn in annual advertising spend in 2021 , up from an estimated $ 3.5bn in 2016 , according to a study by Juniper Research . The study also found that machine learning could lead to fully - automated ad delivery and enable computers to understand the images and text on web pages , offering the potential for unique ad campaigns .
Machine - learning algorithms used to make ad bids via real - time bidding algorithms more efficient could produce $ 42bn in annual advertising spend in 2021 , up from an estimated $ 3.5bn in 2016 , according to a study by Juniper Research . The study also found that machine learning could lead to fully - automated ad delivery and enable computers to understand the images and text on web pages , offering the potential for unique ad campaigns .