Music streaming platform Pandora is focusing on new advertising strategies and developing ongoing partnerships following growth of nearly 75% in the past year. Key partnerships with AT&T and Snap will be a major focus, alongside its recent acquisition of AdsWizz, which will help it to explore increasing numbers of advertising initiatives. The company has also been working hard at improving user experience for both music discovery as well as monetization through premium content such as podcasts, live concerts, and original series. Previously the company had based its expansion plans on its subscription services, including the recent introduction of a group subscription option.
Music streaming platform Pandora is focusing on new advertising strategies and developing ongoing partnerships following growth of nearly 75% in the past year. Key partnerships with AT&T and Snap will be a major focus, alongside its recent acquisition of AdsWizz, which will help it to explore increasing numbers of advertising initiatives. These will include more programmatic audio inventory services and audio-driven advertising. Previously the company had based its expansion plans on its subscription services, including the recent introduction of a group subscription option.