In addition, brand owners can deliver exclusive and dynamic content to their consumers to increase customer engagement, loyalty and satisfaction, at the simple tap of a phone.” Alibaba has invested in Smartrac Technology in order to provide brands with near-field communication (NFC) authentication services. The company is also working on a new version of its smart home platform that will be available for purchase later this year. This, in turn, provides full control and visibility of each product throughout its lifetime. Alibaba has also taken a seat on Smartrac's board.
Alibaba has invested in Smartrac Technology in order to provide brands with near-field communication (NFC) authentication services. The company is also working on a new version of its smart home platform that will be available for purchase later this year. This, in turn, provides full control and visibility of each product throughout its lifetime. Alibaba has also taken a seat on Smartrac's board.