Dentsu Aegis Networks ( DAN ) has introduced a platform for use by its agencies in Australia that it said enables highly accurate tailoring of content and advertising . The M1 initiative gathers data from many different sources to assist users , and enables clients to reach specific audiences in large volumes . Agency brands can use the M1 platform to assist with insight , planning , activation and marketing . M1 was first introduced in the US and is designed to service all of DAN 's brands .
Dentsu Aegis Network (DAN) has introduced a platform for use by its brands in Australia that it said enables highly accurate tailoring of content and advertising. The M1 initiative gathers data from many different sources to targets users, and enables clients to reach specific audiences in large volumes. Agency brands can use the M1 platform to assist with insight, planning, activation and measurement. M1 was first introduced in the US and is designed to service all of DAN's brands.