Ohio 's Secret is to introduce new products, marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes, in a bid to win back customers, said the lingerie brand's head, Burgdoerfer . The brand plans to rely more closely on the insights of its college representatives to win back that business, and it is moving away from logos and "bling. The shake-up comes after same-store sales at Victoria 's Secret fell by more than 28% last quarter . Parent company L Brands has seen its stock fall by more than 28% this year . Meanwhile, L Brands is aiming to increase sales of its L Brands range to $ more than $46 million .
Ohio 's Secret is to introduce new products, marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes, in a bid to win back customers, said the lingerie brand's head, Burgdoerfer . The shake-up comes after same-store sales at Victoria 's Secret fell by more than 28% last quarter . Parent company L Brands has seen its stock fall by more than 28% this year . Meanwhile, L Brands is aiming to increase sales of its L Brands range to $ more than $46 million .