Snapchat is letting companies experiment with video ads longer than 10 seconds . And Twentieth Century Fox bought the first Sponsored Selfie this fall, while Sony Pictures bought a Snapchat Discovery channel in October. On Wednesday , Fox , Universal Pictures and Paramount Pictures all released videos that asked users to " swipe up " if they wanted to watch longer videos . These were featured in The Daily Mail , National Geographic and Cosmopolitan 's channels within Snapchat 's history . The ad format is still in its development phase , being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook , Twitter and YouTube .
Snapchat is letting companies experiment with video ads longer than 10 seconds . On Wednesday , Fox , Universal Pictures and Paramount Pictures all released videos that asked users to " swipe up " if they wanted to watch longer videos . These were featured in The Daily Mail , National Geographic and Cosmopolitan 's channels within Snapchat 's history . The ad format is still in its development phase , being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook , Twitter and YouTube .