Toymaker Lego is launching an official range of clothes for adults — but they will only be available to buy via Snapchat. Lego has launched a range of clothing for adults, which can only be purchased using a QR code for Snapchat, in a campaign aimed at millennials. The Kabooki offers entry to a virtual boutique, available to users in the US , UK , Lego and Lego , where Lego -branded items including sweatshirts, t-shirts and caps are for sale. Visitors to London 's Eastcastle Street physical store in London can purchase the items, but will have just one day to scan a Snapcode on a plinth inside the shop.
Lego has launched a range of clothing for adults, which can only be purchased using a QR code for Snapchat, in a campaign aimed at millennials. The Kabooki offers entry to a virtual boutique, available to users in the US , UK , Lego and Lego , where Lego -branded items including sweatshirts, t-shirts and caps are for sale. Visitors to London 's Eastcastle Street physical store in London can purchase the items, but will have just one day to scan a Snapcode on a plinth inside the shop.