AdSorcery has launched a platform for publishers to implement ad - blocking on both desktop and mobile web browsers . " In the testing period , many publishers saw up to 30 % increase in revenue . In one pilot test with two gaming blogs run by GamerNet Media Group, a study of user behavior of 10,000 random ad-blocker users showed that, given the choices, 32 percent of users were willing to turn off their ad blockers, 13 percent paid for content and 21 percent agreed to watch alternative advertisements. We have learned that audiences respond well to transparency , " said Tri Huynh , AdSorcery CEO . Instead of merely replacing ‘ bad ’ ads with others , AdSorcery focuses on users ’ experience , motivation and choice , and its machine - learning system targeted responses based on visitor behaviour .
AdSorcery has launched a platform for publishers to implement ad - blocking on both desktop and mobile web browsers . " In the testing period , many publishers saw up to 30 % increase in revenue . We have learned that audiences respond well to transparency , " said Tri Huynh , AdSorcery CEO . Instead of merely replacing ‘ bad ’ ads with others , AdSorcery focuses on users ’ experience , motivation and choice , and its machine - learning system targeted responses based on visitor behaviour .