Instagram, like Facebook and Twitter, has formed a partnership with AdRoll to become more targeted. This move from Instagram means that advertisers will be able to buy Instagram ads in the way they would across other social channels, as well as allowing the app to drive up its mobile monitisation capabilities. AdRoll will use Instagram's data to match users profiles across devices, including the targeted ads on Instagram's news feed. The new ad format is part of an effort by Instagram to make its service easier for advertisers to target their ads. The ads will not have click-and-buy functionality yet, but there will be a "call to action" button redirecting the consumer back to a conversation point.
Instagram, like Facebook and Twitter, has formed a partnership with AdRoll to become more targeted. AdRoll will use Instagram's data to match users profiles across devices, including the targeted ads on Instagram's news feed. The new ad format is part of an effort by Instagram to make its service easier for advertisers to target their ads. The ads will not have click-and-buy functionality yet, but there will be a "call to action" button redirecting the consumer back to a conversation point.