Fortnite is the social media platform for Gen Z, according to a report from NRG, a brand consultancy that focuses on the intersection of entertainment and technology. The report, which was released Tuesday, found that Fortnite's popularity has grown by more than 50 percent since its launch in November 2015. Although brands are not allowed advertise on Fortnite, some are finding creative ways to gain valuable exposure. Brands seeking to do add virtual skins within Fortnite may want to prepare for sticker shock: Creating a unique item for players to use in-game cost roughly $500,000 – and that’s likely only for a week, according to a person who’s negotiated with Fortnite, but asked to remain anonymous. Nike recently released a pair of exclusive virtual Jordan’s that were only available through the game and quickly became social currency for Gen Z players. “Fortnite is the new Facebook in some ways,” said MediaMonk’s creative MD, Henry Cowling.
Fortnite is the social media platform for Gen Z, according to a report from NRG, a brand consultancy that focuses on the intersection of entertainment and technology. The report, which was released Tuesday, found that Fortnite's popularity has grown by more than 50 percent since its launch in November 2015. Although brands are not allowed advertise on Fortnite, some are finding creative ways to gain valuable exposure. Nike recently released a pair of exclusive virtual Jordan’s that were only available through the game and quickly became social currency for Gen Z players. “Fortnite is the new Facebook in some ways,” said MediaMonk’s creative MD, Henry Cowling.