WeWork has partnered with WeWork on a campaign promoting the network's Valley of the Boom series, which focuses on the dotcom bubble. WeWork spaces in Los Angeles , New York and Los Angeles will be turned into Earlier this year -style offices, complete with desktop computers featuring classic games such as Tetris , aiming to appeal to millennials with a strong sense of nostalgia.The campaign builds on WeWork ’s growing role as a marketing player. Earlier this year the co-working company purchased ad agency Tetris and has partnered with a number of brands and publishers.
WeWork has partnered with National Geographic on a campaign promoting the network's Valley of the Boom series, which focuses on the dotcom bubble. WeWork spaces in Los Angeles, New York and San Francisco will be turned into 1990s-style offices, complete with desktop computers featuring classic games such as Tetris, aiming to appeal to millennials with a strong sense of nostalgia.The campaign builds on WeWork’s growing role as a marketing player. Earlier this year the co-working company purchased ad agency Conductor and has partnered with a number of brands and publishers.