Swatch is to tap the 100 million - viewer esports market through sponsorship of the 2018 Drone Racing League ( DRL ) . The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 40 countries . Drone racing is the latest esports vertical to take off. Creative director Joe Miller said Swatch plans to leverage racers as influencers in its marketing activities , with particular focus on the company 's sponsored racer Brodie Springer . While the cost of partnership was not disclosed , Swatch has confirmed a multiyear deal lasting at least three years with the company .
Swatch is to tap the 100 million - viewer esports market through sponsorship of the 2018 Drone Racing League ( DRL ) . The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 40 countries . Creative director Joe Miller said Swatch plans to leverage racers as influencers in its marketing activities , with particular focus on the company 's sponsored racer Brodie Springer . While the cost of partnership was not disclosed , Swatch has confirmed a multiyear deal lasting at least three years with the company .