Pinterest 's marketing firm , Ahalogy , believes the site is better for search than traditional social media sites , as content is longer and links are important . Ahalogy has developed a Liftwords system that organizes trending works and phrases by product or service category and automatically suggests them to people writing Pin descriptions . PepsiCo's Quaker Oats, working with agency VaynerMedia, is one of the early users as it builds a fast-growing content trove with Pinterest. Quaker Media , one of Pinterest 's earlier clients which now generates 70 Pins a week , said it is still seeing engagement on posts from late 2016 .
Pinterest 's marketing firm , Ahalogy , believes the site is better for search than traditional social media sites , as content is longer and links are important . Ahalogy has developed a Liftwords system that organizes trending works and phrases by product or service category and automatically suggests them to people writing Pin descriptions . Quaker Media , one of Pinterest 's earlier clients which now generates 70 Pins a week , said it is still seeing engagement on posts from late 2016 .