Half of attendees at the two-city Kentico digital marketing conference in Sydney and Melbourne believe that location-based ads present the greatest opportunity to Australia's digital marketing sector, ahead of big data and the internet of things. The survey was conducted by online advertising agency Razorfish for a global audience of more than 500 marketers. Areas for improvement online Another 55% said that businesses do not provide enough new or personalised content on their platforms.
Half of attendees at the two-city Kentico digital marketing conference in Sydney and Melbourne believe that location-based ads present the greatest opportunity to Australia's digital marketing sector, ahead of big data and the internet of things. The survey was conducted by online advertising agency Razorfish for a global audience of more than 500 marketers. Another 55% said that businesses do not provide enough new or personalised content on their platforms.