Shine has signed up Econet Wireless, the third teleco to commit to using its mobile ad-blocking technology. The company said it would be able to offer a “more robust ad experience” for users of its service than those offered by other operators. Econet Wireless operates in Africa where it has 40 million subscribers and this latest deal gives the largest potential reach so far for Shine. The company's mobile ad-blocking technology uses deep packet inspection to detect and eject ads at the network level. It will be turned on by default for all subscribers in Africa, an approach Shine cannot pursue in Europe due to different regulatory requirements.
Shine has signed up Econet Wireless, the third teleco to commit to using its mobile ad-blocking technology. Caribbean mobile operator Digicel partnered with Shine last year and Three joined in February. Econet Wireless operates in Africa where it has 40 million subscribers and this latest deal gives the largest potential reach so far for Shine. The company's mobile ad-blocking technology uses deep packet inspection to detect and eject ads at the network level. It will be turned on by default for all subscribers in Africa, an approach Shine cannot pursue in Europe due to different regulatory requirements.