Agencies that focus on creative only think about if the creative resonates and delivers. Since it was taken over by S4 in December , it 's been operating with the parent 's other agency , Next , as a single entity . The two agencies share a single P&L and have begun co - locating offices in certain cities . With little client overlap , they have been introducing each other ’s capabilities to clients and have begun joint marketing to some new clients .
Since it was taken over by S4 in December , it 's been operating with the parent 's other agency , Next , as a single entity . The two agencies share a single P&L and have begun co - locating offices in certain cities . With little client overlap , they have been introducing each other ’s capabilities to clients and have begun joint marketing to some new clients .