PUMA will be Puma ’s global agency partner for media buying and planning from January 2019 . Its selection follows the sportswear brand’s worldwide media review, intended to help it change its consumer marketing outlook and further establish its legacy and status. “We’re fascinated with meaningful brands, and PUMA truly is one. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Peter Mears ’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.
PUMA will be Puma ’s global agency partner for media buying and planning from January 2019 . Its selection follows the sportswear brand’s worldwide media review, intended to help it change its consumer marketing outlook and further establish its legacy and status. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Peter Mears ’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.