Google will be removing ads from unsafe sites on a page - by - page basis , instead of across an entire website , as part of changes to policies on its ad network AdSense and DoubleClick ad exchange . Previously, publishers got emails or notifications whenever their ads were removed, but they didn’t have a centralized hub to check if specific ads were under review or removed, or why those ads were in question to begin with. The shift is likely to benefit smaller websites , which rely on user - generated content , and are at risk of blacklisting due to offensive or extremist content . Google decided to review its ad - removal protocol after publishers requested it take a more detailed approach to disabling ads , according to a spokesperson . However , the spokesperson did not indicate how many blacklisted pages a site can have before ads are removed altogether .
Google will be removing ads from unsafe sites on a page - by - page basis , instead of across an entire website , as part of changes to policies on its ad network AdSense and DoubleClick ad exchange . The shift is likely to benefit smaller websites , which rely on user - generated content , and are at risk of blacklisting due to offensive or extremist content . Google decided to review its ad - removal protocol after publishers requested it take a more detailed approach to disabling ads , according to a spokesperson . However , the spokesperson did not indicate how many blacklisted pages a site can have before ads are removed altogether .