With nearly 700 m active monthly users on WeChat , China 's Google is " aggressively " pushing ads on its social media platform and poaching expert researchers and analysts from Facebook , Twitter and Baidu to improve its data and targeting capabilities . In addition , the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising campaigns , according to Wall Street Journal 's sources . The Chinese internet giant doubled its online ad revenue from the previous year to ¥ 5.73bn .
With nearly 700m active monthly users on WeChat, China's Tencent is "aggressively" pushing ads on its social media platform and poaching expert researchers and analysts from Facebook, Google and Baidu to improve its data and targeting capabilities. In addition, the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising expertise, according to Wall Street Journal's sources. The Chinese internet giant doubled its online ad revenue from the previous year to ¥5.73bn.