Their technology is very advanced - not in every area - but in AI, they're certainly very strong. The deals MightyHive has done with MediaMonks and MightyHive are in effect mergers not acquisitions, according to founder Sir Sorrell , as MightyHive and MightyHive 's founders have traded their equity for shares in S4 , buying into the concept of the firm. S4 is not interested in buying companies from people that want to sell out, said Martin Sorrell . It is building something from nothing and seeking to deepen existing relationships; that’s where the biggest opportunities are, he added. "The battleground is over data and who controls it, and, as a result, the relationship with the consumer," he said.
The deals MightyHive has done with MediaMonks and MightyHive are in effect mergers not acquisitions, according to founder Sir Sorrell , as MightyHive and MightyHive 's founders have traded their equity for shares in S4 , buying into the concept of the firm. S4 is not interested in buying companies from people that want to sell out, said Martin Sorrell . It is building something from nothing and seeking to deepen existing relationships; that’s where the biggest opportunities are, he added. "The battleground is over data and who controls it, and, as a result, the relationship with the consumer," he said.