Incross has bought a controlling stake in a digital ad company for Dawin ( $47m ) as it seeks to enhance its digital media capabilities. South Korea mobile operator SK Telecom (SKT) acquired a controlling stake in digital advertising company Incross for KRW53.5 billion ($46.9 million), a move aimed at enhancing its digital media capabilities. The South Korean mobile operator has acquired a 34.6% stake in SK Telecom and plans to become a digital marketing provider by integrating its information and communication technologies with Incross , which was the first company in South Korea to bundle video media and sell it to advertisers.
Incross has bought a controlling stake in a digital ad company for Dawin ( $47m ) as it seeks to enhance its digital media capabilities. The South Korean mobile operator has acquired a 34.6% stake in SK Telecom and plans to become a digital marketing provider by integrating its information and communication technologies with Incross , which was the first company in South Korea to bundle video media and sell it to advertisers.