Homebase has appointed Kingfisher as Director of Bathstore and announced three new concession partnerships. Homebase, which bought the business following its collapse into administration in June , aims to roll out Bathstore as a concession in its stores. B&Q , who formerly worked for Penney and most recently was Group Category Director ( Kitchens ) for Kingfisher , will take direct management responsibly for all aspects of the Bathstore business.
Homebase has appointed Ian Penney as Director of Bathstore and announced three new concession partnerships. Homebase, which bought the business following its collapse into administration in June, aims to roll out Bathstore as a concession in its stores. Penney, who formerly worked for B&Q and most recently was Group Category Director (Kitchens) for Kingfisher, will take direct management responsibly for all aspects of the Bathstore business.