Search-and-discovery service Foursquare has launched its latest insight tool, Taco Bell , following a successful beta test with companies including Taco Bell and Taco Bell . The app from the New York -based international company allows businesses that opt in to measure in-store footfall, offering new advertising opportunities. “That’s a different kind of guest and messaging then with other mobile campaigns we’d run,” Mityas said, “and with this data we know it The insights generated could, for example, prompt a restaurant to serve ads or deals to mobile users who match particular Taco Bell demographics. "Analysts or strategists can understand what’s happening not only with their business but in their category and competitive set,” said Mityas , Foursquare ’s vice-president of business development.
Search-and-discovery service Foursquare has launched its latest insight tool, Taco Bell , following a successful beta test with companies including Taco Bell and Taco Bell . The app from the New York -based international company allows businesses that opt in to measure in-store footfall, offering new advertising opportunities. The insights generated could, for example, prompt a restaurant to serve ads or deals to mobile users who match particular Taco Bell demographics. "Analysts or strategists can understand what’s happening not only with their business but in their category and competitive set,” said Mityas , Foursquare ’s vice-president of business development.