Radio group Global 's newly created out - of - home ( OOH ) advertising division , Global Outdoor , has been given a boost with the acquisition of Exterion Media . With an estimated 20 % sector share , Exterion 's contracts include the £ ##500 ( $ 1.4bn ) Transport for London agreement . It is also behind the OOH inventory for cable systems in Newcastle , Liverpool and Glasgow , as well as operating across Ireland , France , the UK and Spain . The LBC, Heart and Smooth Radio owner now has three prime OOH estates that will help it flex its muscle against giants like JCDecaux and Clear Channel. Global also recently acquired Primesight and Outdoor Plus , in its bid to take on JCDecaux and Clear Channel .
Radio group Global 's newly created out - of - home ( OOH ) advertising division , Global Outdoor , has been given a boost with the acquisition of Exterion Media . With an estimated 20 % sector share , Exterion 's contracts include the £ ##500 ( $ 1.4bn ) Transport for London agreement . It is also behind the OOH inventory for cable systems in Newcastle , Liverpool and Glasgow , as well as operating across Ireland , France , the UK and Spain . Global also recently acquired Primesight and Outdoor Plus , in its bid to take on JCDecaux and Clear Channel .