As part of a recent campaign, Coca-Cola South Pacific are targeting loyal UM Creative: drinkers to help "reignite their passion for the brand". UM Creative: McKenzie , marketing manager, Coca-Cola , Coca-Cola Lights , said "We"re targeting a distinct group of consumers with our campaign so the key for us is to ensure our execution is aligned to that strategy, delivering the campaign to the right people, at the right time, on the most relevant device and in the best suited locations."
As part of a recent campaign, Coca-Cola South Pacific are targeting loyal UM Creative: drinkers to help "reignite their passion for the brand". McKenzie , marketing manager, Coca-Cola , Coca-Cola Lights , said "We"re targeting a distinct group of consumers with our campaign so the key for us is to ensure our execution is aligned to that strategy, delivering the campaign to the right people, at the right time, on the most relevant device and in the best suited locations."