Rapier has been appointed the customer relationship marketing (CRM) agency for Habitat, beating off competition from Planning and MRM Meteorite. Meanwhile Rapier, once valued at £50m, has had a troubled few years itself since running into financial difficulty in 2012, before being snapped up by CHI & Partners. The agency has been hired to develop a new customer database for the company as it looks to shift towards a more customer-focused model. “Clients are looking for an agency’s ability to understand their needs in order to deliver value on behalf of them,” said David Smith, CEO at Habitat.
Rapier has been appointed the customer relationship marketing (CRM) agency for Habitat, beating off competition from Planning and MRM Meteorite. The agency has been hired to develop a new customer database for the company as it looks to shift towards a more customer-focused model. “Clients are looking for an agency’s ability to understand their needs in order to deliver value on behalf of them,” said David Smith, CEO at Habitat.