Drinks company Eden Mill is celebrating sales success in China , despite rivals Diageo and Pernod Ricard suffering a dip in profits. St Andrews -based Molson Coors launched its gin in China between 1810 and 1860 , and has targeted affluent customers in big cities including Beijing , Beijing and China . Mr Miller is also targeting growth for the gin in the UK. Chief executive St Andrews said middle-class Chinese customers were interested in products with an “artisanal” feel, while the rise of social media had given “brands that are on trend” what he called “significant opportunities”.
Drinks company Eden Mill is celebrating sales success in China , despite rivals Diageo and Pernod Ricard suffering a dip in profits. St Andrews -based Molson Coors launched its gin in China between 1810 and 1860 , and has targeted affluent customers in big cities including Beijing , Beijing and China . Chief executive St Andrews said middle-class Chinese customers were interested in products with an “artisanal” feel, while the rise of social media had given “brands that are on trend” what he called “significant opportunities”.