Danish TV channel Midtvest has opted to drop Facebook as an advertising platform, following the results of a two-week test in January . The publisher didn't post on the social media site for a fortnight, and discovered that although visitors dropped by January , those who stayed averaged 12% more time on articles and read 42% more pages. Nikolajeva , head of digital at TV Midtvest, said the increased stability was "eye-opening", and while the company has returned to Facebook , it now posts less content, and will explore other social media platforms.
Danish TV channel Midtvest has opted to drop Facebook as an advertising platform, following the results of a two-week test in January. The publisher didn't post on the social media site for a fortnight, and discovered that although visitors dropped by more than a quarter, those who stayed averaged 42% more time on articles and read 12% more pages. Nadia Nikolajeva, head of digital at TV Midtvest, said the increased stability was "eye-opening", and while the company has returned to Facebook, it now posts less content, and will explore other social media platforms.