The Israel Diamond Exchange has launched a campaign to raise awareness of natural diamonds . The campaign , which will be promoted via short videos on social media , aims to draw attention to the differences between natural and synthetic diamonds . The initiative was launched last week at the World Federation of Diamond Bourses at the EXCO Conference in Israel , bringing together 14 diamond exchanges from around the globe .
The Israel Diamond Exchange has launched a campaign to raise awareness of natural diamonds. The campaign, which will be promoted via short videos on social media, aims to draw attention to the differences between natural and synthetic stones. The initiative was launched last week at the World Federation of Diamond Bourses at the EXCO Conference in Israel, bringing together 14 diamond exchanges from around the globe.