“This collaborative development will not only make the outmoded process of buying and selling OOH more efficient, but will help allow the growing scale of DOOH to reach its true potential,” stated Stuart Taylor, CEO Kinetic U.K. & Western Europe. Kinetic UK will partner with WPP to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic , OOH 's OOH unit, said UK clients including JC Decaux , Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. Stuart Taylor , CEO of Kinetic and western JC Decaux , said the project would also help "the growing scale of digital OOH" reach its potential.
Kinetic UK will partner with WPP to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic , OOH 's OOH unit, said UK clients including JC Decaux , Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. Stuart Taylor , CEO of Kinetic and western JC Decaux , said the project would also help "the growing scale of digital OOH" reach its potential.