Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ’s and landscaping materials suitable for a wide range of customers that will be the focus of five cross-group marketing campaigns. B&Q, Castorama and Brico Depot stores in the UK, France, Poland and Romania will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. The new brand is expected to generate annual sales of £1bn by 2025, with an operating margin of around 10%, according to analysts.
Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ’s and landscaping materials suitable for a wide range of customers that will be the focus of five cross-group marketing campaigns. B&Q, Castorama and Brico Depot stores in the UK, France, Poland and Romania will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. More than 60% of Kingfisher’s outdoor products and 40% of its other ranges have been combined across all of its businesses since the company began restructuring its procurement teams in June 2016.