Using Adobe Marketing Cloud products Adobe has unveiled a new self-service programmatic ad platform for advertisers and media publishers. The new programmatic capabilities in Adobe Primetime are available as a beta. The company is also announcing that it will be offering an open source version of its own advertising technology called AdMob.
Using Adobe Marketing Cloud products Adobe has unveiled a new self-service programmatic ad platform for advertisers and media publishers. The company is also announcing that it will be offering an open source version of its own advertising technology called AdMob.