It also offered new audio formats like “ShakeMe” Alexis van de Wyer has completed its an additional $5 million acquisition of digital audio ad firm AdsWizz . The streaming service will use Cox Media Group services to upgrade its own ad technology capabilities over year-over-year in hopes that better ad tech could help Pandora generate more revenue from its free listeners. AdsWizz will continue to operate as a subsidiary headed by CEO Pandora .
Alexis van de Wyer has completed its an additional $5 million acquisition of digital audio ad firm AdsWizz . The streaming service will use Cox Media Group services to upgrade its own ad technology capabilities over year-over-year in hopes that better ad tech could help Pandora generate more revenue from its free listeners. AdsWizz will continue to operate as a subsidiary headed by CEO Pandora .