DoubleClick Ad Exchange, PubMatic and TripleLift are among the 13 exchange partners and supply side platforms that have partnered with Adobe to ensure that all fees – including some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform. The move is an attempt to bring transparency to the industry and stamp out additional, hidden costs usually passed on to the buy side. • “Publishers will be able to see exactly how much they pay in fees, which means publishers can better manage their budgets as well as make informed decisions about where to spend more money or less money,”
DoubleClick Ad Exchange, PubMatic and TripleLift are among the 13 exchange partners and supply side platforms that have partnered with Adobe to ensure that all fees – including some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform. The move is an attempt to bring transparency to the industry and stamp out additional, hidden costs usually passed on to the buy side. “Publishers will be able to see exactly how much they pay in fees, which means publishers can better manage their budgets as well as make informed decisions about where to spend more money or less money,”