A Starbucks cafe in Seattle's Russell Investments Center is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Zhang, who has not worked with Starbucks, speculated that “they did the math” and concluded, “If we can shave another 10 seconds per order, over a day or over a year, that’s a lot of savings.” Jonathan Zhang, professor of marketing at the University of Washington’s Foster School of Business, dismissed claims that a cashless store discriminated against unbanked customers. “Cash transactions are not going away,” he said.
A Starbucks cafe in Seattle's Russell Investments Center is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Jonathan Zhang, professor of marketing at the University of Washington’s Foster School of Business, dismissed claims that a cashless store discriminated against unbanked customers. “Cash transactions are not going away,” he said.