John Barnes , MD of Incisive Media and former Bild Chairman, is implementing plans for a new, more aggressive strategy for ensuring that customers switch off their ad-blocking software when using the websites of its subscription-based and ad-funded magazines, it emerged December 2015 . It’s about showing we recognize there is a problem and making sure the site is a better, less intrusive user experience,” said Barnes. During the today trial, Incisive Media reduced the amount of ads that run on its sites from two to a maximum of two per page, in a bid to counteract the effect that ad-blocking usually has on up to 40% of its traffic. It is continuing to work with viewability technology provider On-scroll to ensure its ads remain locked in position as the user scrolls down the page, with automatic refreshing after a minute. Currently, AOP , Forbes Magazine and Axel-Springer -owned Bild are the other publishers to have openly banned website visitors with ad-blockers enabled. Barnes was positive that the redesign is leading to “fewer conversations about impressions” and more about audience and viewer engagement, although he reported that it is still too early to determine advertisers’ responses to the changes.
John Barnes , MD of Incisive Media and former Bild Chairman, is implementing plans for a new, more aggressive strategy for ensuring that customers switch off their ad-blocking software when using the websites of its subscription-based and ad-funded magazines, it emerged December 2015 . During the today trial, Incisive Media reduced the amount of ads that run on its sites from two to a maximum of two per page, in a bid to counteract the effect that ad-blocking usually has on up to 40% of its traffic. It is continuing to work with viewability technology provider On-scroll to ensure its ads remain locked in position as the user scrolls down the page, with automatic refreshing after a minute. Currently, AOP , Forbes Magazine and Axel-Springer -owned Bild are the other publishers to have openly banned website visitors with ad-blockers enabled. Barnes was positive that the redesign is leading to “fewer conversations about impressions” and more about audience and viewer engagement, although he reported that it is still too early to determine advertisers’ responses to the changes.