Regulations introduced by the Indian government aimed at protecting local businesses from foreign e - commerce giants such as Amazon may negatively affect consumers . The rules state that online marketplaces must treat all sellers equally , effectively barring foreign firms from selling goods exclusively on their platform and owning inventory . As a result , the companies will not be able to offer exclusive deals on proprietary products such as the Echo smart speaker , preventing consumers from taking advantage of lower prices . Amazon has joined forces with Walmart ’s online platform to lobby the government on the regulations .
Regulations introduced by the Indian government aimed at protecting local businesses from foreign e-commerce giants such as Amazon may negatively affect consumers. The rules stipulate that online marketplaces must treat all sellers equally, effectively barring foreign firms from offering goods exclusively on their platform and owning inventory. As a result, the companies will not be able to offer exclusive discounts on proprietary products such as the Echo smart speaker, preventing consumers from taking advantage of lower prices. Amazon has joined forces with Walmart’s Flipkart platform to lobby the government on the regulations.