UK online estate agent, Purplebricks, is planning to expand into Australia to tap into a £3.3bn market. The company has put together an Australian management team and is looking to invest £10m in the country over the next two years. We do not write articles to promote products. “Purple bricks are very popular with young people who want something different from traditional brick houses,” said David Jones, chief executive of Purplebricks. The firm expects to have 245 agents by month end, up from 165 before its float. Chief executive, Michael Bruce, said Purplebricks currently has 62% of the non-traditional estate agency market and wants to replicate that success in Australia.
UK online estate agent, Purplebricks, is planning to expand into Australia to tap into a £3.3bn market. The company has put together an Australian management team and is looking to invest £10m in the country over the next two years. “Purple bricks are very popular with young people who want something different from traditional brick houses,” said David Jones, chief executive of Purplebricks. The firm expects to have 245 agents by month end, up from 165 before its float. Chief executive, Michael Bruce, said Purplebricks currently has 62% of the non-traditional estate agency market and wants to replicate that success in Australia.