87% of Pinners have bought something after finding a product they liked on the platform. Pinterest has added new features for advertisers , aimed at increased engagement . The company claims 87 % of users turn advertising into buying , and so has given marketers the ability to create audiences from their websites , using nine " events " including " sign - up " and " add to buy . " The " actalike " tool seeks out other people who are similar to brands ' most valuable customers . The features will be available across all marketing platform partners soon .
Pinterest has added new features for advertisers , aimed at increased engagement . The company claims 87 % of users turn advertising into buying , and so has given marketers the ability to create audiences from their websites , using nine " events " including " sign - up " and " add to buy . " The " actalike " tool seeks out other people who are similar to brands ' most valuable customers . The features will be available across all marketing platform partners soon .