Snapchat is offering advertising , discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers , according to anonymous agency executives cited by Digiday . “We need to see some more proof in the pudding, and they need to start showing some legitimate business growth,” he said. The nature of these offers varies between ad agencies , but it is hoped that the offers will boost the platform 's overall performance after a disappointing Q1 . The moves come as brands and media companies are looking for an alternative to Google and Facebook following transparency and brand safety issues .
Snapchat is offering advertising , discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers , according to anonymous agency executives cited by Digiday . The nature of these offers varies between ad agencies , but it is hoped that the offers will boost the platform 's overall performance after a disappointing Q1 . The moves come as brands and media companies are looking for an alternative to Google and Facebook following transparency and brand safety issues .