New York - based business news publisher Bloomberg has achieved a 90 % renewal rate for branded content – defined as a client returning to do more work . Publishers ' campaigns tend to have very low renewal rates but Quartz addresses that by offering technology insights and research to clients , supported by its Quartz Innovation Lab . The lab has enabled the creative services team to build deeper relationships with existing clients , leading to the development of further projects . The approach led to the increased renewal rate , which is nearly three times higher than the industry average , according to MediaRadar News .
New York-based business news publisher Quartz has achieved a 90% renewal rate for branded content – defined as a client returning to do more work. Publishers' campaigns tend to have very low renewal rates but Quartz addressed that by offering technology insights and research to brands, supported by its Quartz Innovation Lab. The lab has enabled the creative services team to build deeper relationships with existing clients, leading to the development of further projects. The approach led to the increased renewal rate, which is nearly three times higher than the industry average, according to MediaRadar data.