China 's Alibaba is to be a major sponsor of the Olympics until 2028 after making a deal with the International Olympic Committee ( ##OC ) . " This is a ground - breaking , innovative alliance , and will help drive efficiencies in the organisation of the Olympic Games through 2028 , " said President of the IOC Thomas Bach . Although no financial details have been released , main sponsors of the Games generally pay around $ 100 m per four - year cycle . Editing by Pravin Char and Mark Potter The e - commerce giant lists several other firms , including McDonalds and Coca - Cola , as sponsors for the Games .
China 's Alibaba is to be a major sponsor of the Olympics until 2028 after making a deal with the International Olympic Committee ( ##OC ) . " This is a ground - breaking , innovative alliance , and will help drive efficiencies in the organisation of the Olympic Games through 2028 , " said President of the IOC Thomas Bach . Although no financial details have been released , main sponsors of the Games generally pay around $ 100 m per four - year cycle . The e - commerce giant lists several other firms , including McDonalds and Coca - Cola , as sponsors for the Games .