Atlanta ( CNN ) -- A pile of red , white and blue blankets on the cold , linoleum floor . This is how Kecia Cruz 's 20-year old son had been sleeping since returning to live with his mother nearly two weeks ago . A family with a past -- Cruz has served time in prison and her son is a recovering methadone addict . Cruz sees her child 's return as a second chance . She did n't want him sleeping on the floor , but she did n't know where to turn . Sitting on Cruz 's back porch recently , her neighbor had an answer : Beremedy . Beremedy is an organization that utilizes social media such as Twitter , Facebook and blogs to streamline the donation of food , clothing and furniture to people in need . The name is a short way to say `` you be the remedy for someone in need . '' The neighbor , who previously received clothing for her six children , reached out to Beremedy on behalf of her friend . `` We were just sitting out back and I was explaining about my son coming home , and I do n't remember how the conversation come about no bed but she said , ' I know somebody that might be able to help you , ' `` Cruz recalls . Beremedy tweets the need . Blake Canterbury is a charming 26-year-old with a background in new media marketing . He founded Beremedy in 2009 , after flooding washed over parts of Atlanta , in order to get items such as baby formula and diapers to people in need . `` Everyone I 've ever met in my entire life wanted to help other people ; they just did n't know where to start , '' Canterbury says . `` We thought , 'What would this city look like with 10,000 people getting a text message at the same time of needs in their community ? Surely people would want to help with that . '' The process is simple : Canterbury receives needs from nonprofits , school social workers and individuals looking for help directly on Beremedy.org . Canterbury and a team of four volunteers use Google Wave to communicate about what needs they will accept or deny . Once a need is determined , a member of the team is assigned as case manager and writes a blurb about the story . Canterbury blasts out the write-up on Twitter and Facebook with a link back to the full story on Beremedy 's site . `` We 're putting a story behind it . We say maybe this is a single mom who needs a bed , maybe it 's a middle school kid who needs a pair of shoes , but you know the story . You may not know the exact individual , but you know the story and you feel like you 're connected and you know exactly where it 's going , '' Canterbury says . The person 's last name is omitted to protect confidentiality ; the donor and the recipient will never meet . Social Media Week Founder Toby Daniels , speaking at South by Southwest in Austin , Texas last week , says while doubters often dismiss the scope of social media , smart organizations are using this software in transformational ways . `` For me , it 's putting it on a spectrum , '' Daniels says . `` On one end of the spectrum you have dogs on skateboards , people talking about their lunch and the other end of the spectrum you have the uprising in Egypt , right ? So two ends of a spectrum but created by the same single medium which is real-time communication , this network that Twitter provides . '' Hairstylist Ragan Holt responded with a mattress and box set for Cruz within 15 minutes of Canterbury 's post . `` It 's the things that we might think we do n't need and the things that we might consider trash is someone 's treasure , and I love that they can put your things in the hands of those people , '' Holt said . So when Canterbury and fellow Beremedy volunteer Brian Sudduth , arrived with Cruz 's new mattress on Saturday , March 12 , mom had tears in her eyes . `` I do n't know anything about a computer , I do n't know how to text or anything like that , so , you know , I 'm amazed at technology and just you know ... somebody helped me that did n't even know me . I had a need and it was met , and it 's people who care . '' Watch CNN Newsroom weekdays 9am to 3pm ET and weekends . For the latest from the CNN Newsroom click here .
He returns home for ` ` second night , '' but mother has no place for him to sleep . Beremedy uses social media to help donating to those in need . He blast needs on Twitter , Facebook and write the stories behind the need . Need for help was fulfilled within 15 minutes .