Advertising measurement and fraud are more of a concern than brand safety , according to Roel de Vries , Nissan 's global head of marketing and brand strategy . With regard to walled garden issues with Facebook and Twitter , he said : " The industry , and the big players in the industry , are still not very secure in making sure we only buy the real stuff , " and that he worried that money was being poured into " things we are not getting anything from " rather than about brand safety issues . “The industry, and the big players in the industry, are still not very secure in making sure that we only buy the real stuff," said de Vries. Advertising fraud is forecast to reach $ 16.4bn in 2017 , according to a World Federation of Advertisers study .
Advertising measurement and fraud are more of a concern than brand safety , according to Roel de Vries , Nissan 's global head of marketing and brand strategy . With regard to walled garden issues with Facebook and Twitter , he said : " The industry , and the big players in the industry , are still not very secure in making sure we only buy the real stuff , " and that he worried that money was being poured into " things we are not getting anything from " rather than about brand safety issues . Advertising fraud is forecast to reach $ 16.4bn in 2017 , according to a World Federation of Advertisers study .