PwC. All rights reserved. US Mobile advertising increased by 51% year over year to $ 36.6bn in 2016 , outstripping overall US digital advertising spend which increased by 22% to $ 72.5bn over the same period, according to the Internet Advertising Bureau's latest Internet Advertising Revenue Report . Mobile share of spend thus increased from 77% in 2015 to 51% in 2016 . While revenue from digital video rose 77% to $ nearly $4.2bn in 2016 , video revenue on mobile platforms rose 145% to nearly $4.2bn in the same period . Meanwhile, social media advertising climbed 50% to reach $16.3bn and search revenues rose 19% to $ 72.5bn .
US Mobile advertising increased by 51% year over year to $ 36.6bn in 2016 , outstripping overall US digital advertising spend which increased by 22% to $ 72.5bn over the same period, according to the Internet Advertising Bureau's latest Internet Advertising Revenue Report . Mobile share of spend thus increased from 77% in 2015 to 51% in 2016 . While revenue from digital video rose 77% to $ nearly $4.2bn in 2016 , video revenue on mobile platforms rose 145% to nearly $4.2bn in the same period . Meanwhile, social media advertising climbed 50% to reach $16.3bn and search revenues rose 19% to $ 72.5bn .