Yahoo is set to expand live video , promote its technology capabilities to consumers and focus on the four core content verticals of sports , finance , news and entertainment in an effort to grow the company . CRO , Lisa Utzschneider , indicated that rather than ‘ narrowing ’ the company is seeing growth in areas that appeal most to its user base . To keep its users returning , Yahoo has invested heavily in programmatic advertising to provide the ‘ best content experiences ’ for its customers .
Yahoo is set to expand live video, promote its technology capabilities to advertisers and focus on the four core content verticals of sports, finance, news and lifestyle in an effort to streamline the company. CRO, Lisa Utzschneider, indicated that rather than ‘narrowing’ the company is prioritising growth in areas that appeal most to its user base. To keep its users returning, Yahoo has invested heavily in programmatic advertising to deliver the ‘best content experiences’ for its customers.