Netflix , the US 's most popular streaming service , has launched the Roku Channel , an advertising - led service showing free films and TV series that are licensed from studios and aggregated from other platforms . Its chief marketing officer Matthew Anderson said the channel 's in - house team would sell the ads and that the focus would be on " limiting the commercial breaks " . And eMarketer says Roku is now the most popular streaming platform in the U.S. Anderson said advertisers also could personalise their ads , based on streaming content , rather than personally identifiable information . Roku hopes having its own channel will increase revenues – Netflix , for example , accounts for a majority of its streaming hours without adding to its bottom line .
Netflix , the US 's most popular streaming service , has launched the Roku Channel , an advertising - led service showing free films and TV series that are licensed from studios and aggregated from other platforms . Its chief marketing officer Matthew Anderson said the channel 's in - house team would sell the ads and that the focus would be on " limiting the commercial breaks " . Anderson said advertisers also could personalise their ads , based on streaming content , rather than personally identifiable information . Roku hopes having its own channel will increase revenues – Netflix , for example , accounts for a majority of its streaming hours without adding to its bottom line .