Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. In Q1 2016 , more than $1.2bn was invested in US , according to Facebook , while Forrester predicts that more than 52 million headsets will be sold in the US by Q1 2016 . Gian LaVecchia Alex Fine VR is already proving to be a big business—in Q1 2016 alone, more than $1.2 billion was invested in VR tech, according to TechCrunch. TechCrunch 's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, more than 52 million content offers a way of engaging with some consumers.
Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. In Q1 2016 , more than $1.2bn was invested in US , according to Facebook , while Forrester predicts that more than 52 million headsets will be sold in the US by Q1 2016 . TechCrunch 's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, more than 52 million content offers a way of engaging with some consumers.