The cure Click fraud is one of the biggest obstacles to the growth of mobile advertising , costing marketers $ 11bn in 2014 . According to the Interactive Advertising Bureau ( IAB ) , click fraud “ has never been a bigger threat to the industry . ” Estimates from Alsalar , show that 50 % of all publishers ’ traffic now comes from bots . They also show that several Asia - Pacific countries rank in a top 10 list of mobile app install click fraud rates . Due to the increase in click fraud , advertisers are forced to work with ad exchanges that maintain a high standard and greater transparency . These platforms use artificial intelligence to root out fraud to help protect advertisers .
Click fraud is one of the biggest obstacles to the growth of mobile advertising , costing marketers $ 11bn in 2014 . According to the Interactive Advertising Bureau ( IAB ) , click fraud “ has never been a bigger threat to the industry . ” Estimates from Alsalar , show that 50 % of all publishers ’ traffic now comes from bots . They also show that several Asia - Pacific countries rank in a top 10 list of mobile app install click fraud rates . Due to the increase in click fraud , advertisers are forced to work with ad exchanges that maintain a high standard and greater transparency . These platforms use artificial intelligence to root out fraud to help protect advertisers .