US - based Oranj has launched a software platform for financial advisers aiming to provide additional technology and access to products while not increasing fees which can be passed on to clients . In addition, prominent investment management firms such as BlackRock, Direxion, Morningstar Managed Portfolios, ETF Securities, and Frost Investment Advisors will host model portfolios and funds on MAX, enabling advisers to seamlessly utilize investment solutions within their business on a single software platform. The platform , called MAX , will provide aggregation and rebalancing tools alongside model portfolio ##s . Firms such as BlackRock , Oracle and Morningstar , among others , will have model portfolios hosted by the platform . The firm says the direct access to these asset classes will serve to cut down some layers of fees investors may encounter .
US - based Oranj has launched a software platform for financial advisers aiming to provide additional technology and access to products while not increasing fees which can be passed on to clients . The platform , called MAX , will provide aggregation and rebalancing tools alongside model portfolio ##s . Firms such as BlackRock , Oracle and Morningstar , among others , will have model portfolios hosted by the platform . The firm says the direct access to these asset classes will serve to cut down some layers of fees investors may encounter .