Ola recently launched a millions -film ad campaign, but has since had to remove it since several consumers viewed the ad as sexist. Social media is such a powerful tool amongst Controversy consumers that brands cannot help but respond to criticisms, no matter how much it costs. Ola 's campaign was promoting Ola Micro , its Ola 6 ($ Rs.6/km ) per km offering, and tried to appeal to young Indian working professionals. Ola Micro is to make Ola cab rides more affordable for people and has been described as a "game changer" by Kartik Iyer , co-founder and chief executive officer.
Ola recently launched a three-film ad campaign, but has since had to remove it since several consumers viewed the ad as sexist. Social media is such a powerful tool amongst Indian consumers that brands cannot help but respond to criticisms, no matter how much it costs. Ola's campaign was promoting Ola Micro, its INR 6 ($0.09) per km offering, and tried to appeal to young Indian working professionals. Ola Micro is to make AC cab rides more affordable for people and has been described as a "game changer" by Kartik Iyer, co-founder and chief executive officer.