Data-privacy company myGaru Technologies has unveiled a new app that aims to stop the exploitation of personal consumer data. The app protects personal data against unauthorised use by malicious apps or websites and requests that advertisers erase any personal information from their marketing databases. MyGaru, which is based in San Francisco, was founded last year with an initial focus on protecting consumers who have been affected by malware.
Data-privacy company myGaru Technologies has unveiled a new app that aims to stop the exploitation of personal consumer data. The app protects personal data against unauthorised use by malicious apps or websites and requests that advertisers erase any personal information from their marketing databases. In an effort to “redress the balance” of sharing online data, advertisers will be able to pay users for permission to use their data through the app, said myGaru CEO Spyridon Kleitsas.