Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ’s and landscaping materials suitable for a wide range of customers that will be the focus of five cross-group marketing campaigns. B&Q, Castorama and Brico Depot stores in the UK, France, Poland and Romania will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. Both the instore displays and the brochure focus on how consumers use their outdoor space and offer simple solutions to help solve any dilemmas they may be facing in planning and creating their garden. The new brand is expected to generate annual sales of £1bn by 2025, with an operating margin of around 10%, according to analysts.
Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ’s and landscaping materials suitable for a wide range of customers that will be the focus of five cross-group marketing campaigns. B&Q, Castorama and Brico Depot stores in the UK, France, Poland and Romania will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. The new brand is expected to generate annual sales of £1bn by 2025, with an operating margin of around 10%, according to analysts.