Updating her followers on her stance, Ravndahl said in February 2019 that “I actually find it easier to be more creative with my content now…now that I don’t have a ton of products to talk about every single week that are new, [I’m asking] A rising awareness of sustainability , along with fatigue at influencers has led to a reaction from consumers and influencers alike against excess consumer culture . The Business of Fashion reported in August 2019 that Japanese millennials , for example , were buying used make - up products . The Drum reported in May that only 4 % of global internet users believe what influencers say online , while InfluencerDB found that engagement rates for Instagrammers ' sponsored accounts fell to 2.4 % in the first quarter of this year from 5 % three years earlier .
A rising awareness of sustainability , along with fatigue at influencers has led to a reaction from consumers and influencers alike against excess consumer culture . The Business of Fashion reported in August 2019 that Japanese millennials , for example , were buying used make - up products . The Drum reported in May that only 4 % of global internet users believe what influencers say online , while InfluencerDB found that engagement rates for Instagrammers ' sponsored accounts fell to 2.4 % in the first quarter of this year from 5 % three years earlier .