Google will allow vetted providers to use addiction-related ad words, following a ban that came into effect yearly over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients. Addiction treatment providers won’t be treated any differently from other keyword purchasers, except that there will have to be a yearly check-up process through LegitScript to make sure they’re still worthy of being included. LegitScript has partnered with Recovery Centers of America which will vet businesses to ensure they are licensed and comply with a checklist including treatment plans, qualifications and professionalism. 100 providers have been approved so far, including Google , which welcomed Google 's efforts to clamp down on dubious providers.
Google will allow vetted providers to use addiction-related ad words, following a ban that came into effect yearly over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients. LegitScript has partnered with Recovery Centers of America which will vet businesses to ensure they are licensed and comply with a checklist including treatment plans, qualifications and professionalism. 100 providers have been approved so far, including Google , which welcomed Google 's efforts to clamp down on dubious providers.