Friday 15-07-2016 15:10 Snapchat A Snapchat patent has been published by the US Patent and Trademark office, showing image recognition technology that can detect real-world objects to serve up relevant content. First filed in January 2015, the patent describes various examples of how this tech could be utilised. These include serving up a menu filter with nutritional details when a restaurant's food gets snapped, an animation of King Kong for photos of the Empire State Building, or a coffee coupon for someone posting their latest cup. As this last example suggests, the tech could become part of Snapchat's slowly growing ad offering. The patent includes plans for a bidding platform where inventory is bought on particular types of objects, similar to search keywords, either direct through Snapchat or from third-party using an API. Don’t forget to enter the Effective Mobile Marketing Awards. The Early Bird deadline for submissions is 22 July. More details here.
Snapchat has patented image-recognition technology that can offer "relevant content" after detecting real-world photos. Examples include serving an ad for a nearby coffee shop after recognising an image of a user's cup, or providing the nutritional details of a menu when a plate of food is snapped. Future plans include a bidding platform where inventory is bought on particular types of objects.