Facebook has unveiled a premium video ad platform , which aims to strengthen its position in the over - the - top streaming market . Facebook advertising will include an expanded content package offering marketers a wider range of options when choosing ad placements , with In - Stream Reserve categories widened to include the news and food sectors . Additionally, advertisers are able to be the exclusive sponsor of a program for U.S. viewers. Facebook will also be able to become the exclusive sponsor of certain shows for US viewers , with Facebook planning to increase its levels of premium content to support the service .
Facebook has unveiled a premium video ad platform , which aims to strengthen its position in the over - the - top streaming market . Facebook advertising will include an expanded content package offering marketers a wider range of options when choosing ad placements , with In - Stream Reserve categories widened to include the news and food sectors . Facebook will also be able to become the exclusive sponsor of certain shows for US viewers , with Facebook planning to increase its levels of premium content to support the service .