New data protection laws are going to create a "wave of paranoia" about the use of consumer data, according to Johnny Ryan of Irish advertising company Page Fair. The General Data Protection Regulation (GDPR), effective May 2018, will require all companies to ask EU users for permission to track their data for ad-targeting purposes. The Deck was, in short, exactly what most people would want in place of today's nightmarish advertising ecosystem. In an interview with Bloomberg, Ryan—who has been working on privacy issues in Ireland since 2015—said that he believes this is "a huge step forward" and that it could lead to more transparency Unscrupulous practices will come under scrutiny when the GDPR comes into effect, meaning advertisers may focus on above-board relationships with publishers.
New data protection laws are going to create a "wave of paranoia" about the use of consumer data, according to Johnny Ryan of Irish advertising company Page Fair. The General Data Protection Regulation (GDPR), effective May 2018, will require all companies to ask EU users for permission to track their data for ad-targeting purposes. In an interview with Bloomberg, Ryan—who has been working on privacy issues in Ireland since 2015—said that he believes this is "a huge step forward" and that it could lead to more transparency Unscrupulous practices will come under scrutiny when the GDPR comes into effect, meaning advertisers may focus on above-board relationships with publishers.