Overall for the full year, the report is forecasting the national newspaper market will fall 1.3%, again the best performance since 2010. Print advertising in the UK has seen its best Q1 results in seven years. The number of print adverts sold by publishers rose to a record £2.3bn last month, up from £1.1bn at the same time last year, according to figures released on Thursday by trade body Industry analysts attribute the boost to advertisers shunning Facebook and Google amid brand safety concerns. Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly, offering more scale and transparency. The biggest print advertisers were Sky, BT, Imagine Cruising, DFS and Asda, which spent a total of £20m.
Print advertising in the UK has seen its best Q1 results in seven years. The number of print adverts sold by publishers rose to a record £2.3bn last month, up from £1.1bn at the same time last year, according to figures released on Thursday by trade body Industry analysts attribute the boost to advertisers shunning Facebook and Google amid brand safety concerns. Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly, offering more scale and transparency. The biggest print advertisers were Sky, BT, Imagine Cruising, DFS and Asda, which spent a total of £20m.