According to the IAB, there are five key measures advertisers should adopt. 201 of users would be willing to disable ad-blockers on sites where advertisers' ads have adopted IAB ( IAB ) light, encrypted, ad-choice supported, non-invasive ads ( LEAN ) principles, according to a report from the IAB . The survey of almost 1,300 computer users and almost 1,300 mobile users in the US found that only 26% thought they were using an ad-blocker, when in fact 40% had installed the appropriate software. IAB CEO Randall Rothenberg said the LEAN principles "are critical to the marketplace."
201 of users would be willing to disable ad-blockers on sites where advertisers' ads have adopted IAB ( IAB ) light, encrypted, ad-choice supported, non-invasive ads ( LEAN ) principles, according to a report from the IAB . The survey of almost 1,300 computer users and almost 1,300 mobile users in the US found that only 26% thought they were using an ad-blocker, when in fact 40% had installed the appropriate software. IAB CEO Randall Rothenberg said the LEAN principles "are critical to the marketplace."