Swarovski told Rapaport News that the diamonds would be “sustainably sourced” and would be manufactured rough to polished in Austria; polished stones from third-party suppliers would also be used in future collections. Swarovski, the Austrian company best known for its glass crystal goods and jewellery, has announced at the JCK Las Vegas trade show that it will move into the natural diamond market. The move comes three years after the company, founded in 1895, launched a synthetic diamond business. In an interview with Business Insider, Swarovski CEO Michael Seibel said he was excited about the new venture.
Swarovski, the Austrian company best known for its glass crystal goods and jewellery, has announced at the JCK Las Vegas trade show that it will move into the natural diamond market. The move comes three years after the company, founded in 1895, launched a synthetic diamond business. In an interview with Business Insider, Swarovski CEO Michael Seibel said he was excited about the new venture.