That's meant to address the industry-wide move away from screen-based experiences toward audio and voice-controlled experiences. Music streaming platform Pandora is focusing on new marketing strategies and developing ongoing partnerships following growth of nearly 75 % in the past year . Key partnerships with AT&T and Snap will be a major focus , alongside its recent acquisition of AdsWizz , which will help it to launch increasing numbers of advertising initiatives . These will include more programmatic audio streaming services and audio - driven advertising . Previously the company had based its expansion plans on its subscription services , with the recent introduction of a premium subscription option .
Music streaming platform Pandora is focusing on new marketing strategies and developing ongoing partnerships following growth of nearly 75 % in the past year . Key partnerships with AT&T and Snap will be a major focus , alongside its recent acquisition of AdsWizz , which will help it to launch increasing numbers of advertising initiatives . These will include more programmatic audio streaming services and audio - driven advertising . Previously the company had based its expansion plans on its subscription services , with the recent introduction of a premium subscription option .