According to the report, Chinese women tend to buy a lot of cosmetics and ­skincare products online before they get married, but after marriage, baby and maternal products are their favorites. At the end of 2015 , 5,400 brands from 53 countries and regions were selling goods on China 's TMall Global online shopping site , according to a new report from TMall Global and Chinese consulting firm CBNData , and over 80 % of these brands made their début in China . The most popular types of products purchased overseas were maternal and child products , cosmetics and skincare , and health products . Countries most often ranked among the top ten in various product categories included the US , Japan , Germany , Australia and South Korea . China in recent years has relaxed policies to encourage Chinese consumers to use the internet to buy from foreign retailers . E - shopping has become the norm across all regions .
At the end of 2015 , 5,400 brands from 53 countries and regions were selling goods on China 's TMall Global online shopping site , according to a new report from TMall Global and Chinese consulting firm CBNData , and over 80 % of these brands made their début in China . The most popular types of products purchased overseas were maternal and child products , cosmetics and skincare , and health products . Countries most often ranked among the top ten in various product categories included the US , Japan , Germany , Australia and South Korea . China in recent years has relaxed policies to encourage Chinese consumers to use the internet to buy from foreign retailers . E - shopping has become the norm across all regions .