Rewarded Video ads encourage users with rewards for interactions. Twitter is making its Rewarded Video solution available to more advertisers. The company said it will now let advertisers pay for the right to show their ads on Twitter’s video platform, which has been a popular way of reaching people who are not yet using Twitter. Rewarded Video ads encourage users with rewards for interactions, such as watching a short video for extra lives or receiving a benefit from inviting friends to use an app. At launch, they were only available through Unity Ads, AdsColony, Vungle and Chartboost. Twitter saw a 51% MoM boost in unique users during MoPub’s beta phase.
Twitter is making its Rewarded Video solution available to more advertisers. The company said it will now let advertisers pay for the right to show their ads on Twitter’s video platform, which has been a popular way of reaching people who are not yet using Twitter. Rewarded Video ads encourage users with rewards for interactions, such as watching a short video for extra lives or receiving a benefit from inviting friends to use an app. At launch, they were only available through Unity Ads, AdsColony, Vungle and Chartboost. Twitter saw a 51% MoM boost in unique users during MoPub’s beta phase.