More online publishers are adopting consent-management platforms (CMPs) in order to meet the requirements of the new General Data Protection Regulations and not miss out on revenue. CMPs store consent information and pass it on to the publisher’s programmatic partners. The European Commission has published a draft directive that will require all websites with more than one million visitors per month to obtain consent from users before using their personal data for marketing purposes. The number of publishers making use of a CMP in the UK was 31%, up by 12% from July to August, according to figures from tech vendor Adzerk, while in the US it has reached 27%, up 13% on the previous month.
More online publishers are adopting consent-management platforms (CMPs) in order to meet the requirements of the new General Data Protection Regulations and not miss out on revenue. The European Commission has published a draft directive that will require all websites with more than one million visitors per month to obtain consent from users before using their personal data for marketing purposes. The number of publishers making use of a CMP in the UK was 31%, up by 12% from July to August, according to figures from tech vendor Adzerk, while in the US it has reached 27%, up 13% on the previous month.