Danish TV channel Midtvest has opted to drop Facebook as an advertising platform, following the results of a two-week test in January. The subjects said they felt more informed when they were limited to getting news from respected publisher sources but missed the interaction with other Facebook users. The news comes after several other media outlets have also decided not to use Facebook, including TV2 and DR Nyheder. Nadia Nikolajeva, head of digital at TV Midtvest, said the increased stability was "eye-opening", and while the company has returned to Facebook, it now posts less content, and will explore other social media platforms.
Danish TV channel Midtvest has opted to drop Facebook as an advertising platform, following the results of a two-week test in January. The news comes after several other media outlets have also decided not to use Facebook, including TV2 and DR Nyheder. Nadia Nikolajeva, head of digital at TV Midtvest, said the increased stability was "eye-opening", and while the company has returned to Facebook, it now posts less content, and will explore other social media platforms.