Snapchat is offering advertising , discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers , according to anonymous agency executives cited by Digiday . The nature of these offers varies between ad agencies , but it is hoped that the offers will boost the platform 's overall performance after a disappointing Q1 . The moves come as brands and media companies are looking for an alternative to Google and Facebook following transparency and brand safety issues .
Snapchat is offering bonuses, discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers, according to anonymous agency executives cited by Digiday. The value of these incentives varies between ad agencies, but it is hoped that the offers will boost the platform's Q2 earnings after a disappointing Q1. The moves come as brands and media buyers are looking for an alternative to Google and Facebook following transparency and brand safety issues.