More than $5 billion was spent on application install and re-engagement advertising in 2016, according to Statista. Mobile marketing infrastructure firm Tenjin and deep linking provider Branch.io are joining Snapchat’s Mobile Measurement Partner programme. The partnership will see the two companies work together to develop a mobile analytics platform that can be used by brands across all industries including retail, hospitality, travel, food & beverage, consumer products, financial services, healthcare and more.
Mobile marketing infrastructure firm Tenjin and deep linking provider Branch.io are joining Snapchat’s Mobile Measurement Partner programme. The partnership will see the two companies work together to develop a mobile analytics platform that can be used by brands across all industries including retail, hospitality, travel, food & beverage, consumer products, financial services, healthcare and more.