This year, Clorox, a cleaning supply company, will spend three times as much on digital advertising purchased with automated buying tools than it did in 2014. Cleaning supply company Clorox is a big believer in programmatic online advertising, despite industry-wide challenges around fraud, viewability and transparency. This means programmatic buying will account for 50% of its digital budget. Despite the visibility issues that surround programmatic, Clorox is "very confident" it is getting good value and a good return from programmatic. The company has also been experimenting with new ways to reach consumers through social media.
This year, Clorox, a cleaning supply company, will spend three times as much on digital advertising purchased with automated buying tools than it did in 2014. This means programmatic buying will account for 50% of its digital budget. Despite the visibility issues that surround programmatic, Clorox is "very confident" it is getting good value and a good return from programmatic. The company has also been experimenting with new ways to reach consumers through social media.