A big - budget BT advertising campaign featuring Ryan Reynolds has been banned in the UK following a complaint from Virgin Media to the Advertising Standards Authority ( ASA ) . Virgin claimed the ad was misleading because it implied BT 's 52Mb ##ps service was the fastest maximum speed available for the lowest - priced package available in the UK . The ASA said there were other providers whose cheapest service offered faster maximum speeds than 52 Mbps ; it confirmed the ads were misleading and changed the UK advertising code .
A big-budget BT ad campaign featuring Ryan Reynolds has been banned in the UK following a complaint from Virgin Media to the Advertising Standards Authority (ASA). Virgin claimed the ad was misleading because it implied BT's 52Mb Infinity service was the fastest maximum speed service for the lowest-priced package available in the UK. The ASA said there were other providers whose cheapest service offered faster maximum speeds than 52 Mbps; it confirmed the ads were misleading and breached the UK advertising code.