L'Oreal USA announced last week that it has partnered with programmatic ad platform TubeMogul, signalling another "win" for the in-house movement. The company said in a statement on Tuesday that its partnership will allow users to buy products from both brands through one platform. Three weeks ago, after Index Exchange released its Q1 2015 data that showed that more brands are getting hands-on with ad tech, Index Exchange’s Lizzie Komar, director of research and analytics, said to Real-Time Daily that “while many posit this is due to more marketers buying programmatically in-house, we think it’s about the data.” However, this move could be more about the data than actually managing the tech in-house.
L'Oreal USA announced last week that it has partnered with programmatic ad platform TubeMogul, signalling another "win" for the in-house movement. The company said in a statement on Tuesday that its partnership will allow users to buy products from both brands through one platform. However, this move could be more about the data than actually managing the tech in-house.