S4 Capital wants to acquire a company with access to unique first-party data. S4 Capital is on the hunt for sources of first - party data to give clients added value , Sir Martin Smith told shareholders during the company ’s first - ever earnings statement . Valuations are high , Sorrell said , adding : " The holy trinity is first - party data driving digital content and programmatic . " The Capital is in takeover talks with two firms , one that has access to 100 million retail customers ' records and another in the transportation sector with data relating to 100 million customers , according to Sorrell .
S4 Capital is on the hunt for sources of first - party data to give clients added value , Sir Martin Smith told shareholders during the company ’s first - ever earnings statement . Valuations are high , Sorrell said , adding : " The holy trinity is first - party data driving digital content and programmatic . " The Capital is in takeover talks with two firms , one that has access to 100 million retail customers ' records and another in the transportation sector with data relating to 100 million customers , according to Sorrell .