Al Qaeda content before it’s been reported and often before it reached the platforms itself," he noted. UK marketers remain cautious about efforts by Facebook and Google to solve problems of transparency and brand safety. The two companies have been under pressure from the European Union over their privacy policies, which they say are too vague on how much data is collected when people use services such as Gmail or YouTube. Sir Martin Sorrell, the CEO of WPP, said there were still problems to be fixed but the duopoly deserved some credit. Both have been under pressure to be more transparent about their programmatic ads, including about third-party measurement, how they fight fraud and, in Facebook’s case, being honest about user numbers.
UK marketers remain cautious about efforts by Facebook and Google to solve problems of transparency and brand safety. The two companies have been under pressure from the European Union over their privacy policies, which they say are too vague on how much data is collected when people use services such as Gmail or YouTube. Sir Martin Sorrell, the CEO of WPP, said there were still problems to be fixed but the duopoly deserved some credit. Both have been under pressure to be more transparent about their programmatic ads, including about third-party measurement, how they fight fraud and, in Facebook’s case, being honest about user numbers.