American news website Business Insider is going against the trend and reaping the rewards of publishing the same videos on Facebook and Google-owned rival YouTube. The publisher has done long-form documentaries in the past. The site has been using a new video format called “Story Collection” to publish short clips that are posted in chronological order with no captions. "We're building a type of video that people love to watch on their phones, and that happens to be available on whatever platform they’re using", said Nicholas Carlson, editor-in-chief of Insider.
American news website Business Insider is going against the trend and reaping the rewards of publishing the same videos on Facebook and Google-owned rival YouTube. The site has been using a new video format called “Story Collection” to publish short clips that are posted in chronological order with no captions. "We're building a type of video that people love to watch on their phones, and that happens to be available on whatever platform they’re using", said Nicholas Carlson, editor-in-chief of Insider.