Claire Fanning has unveiled 20 new capabilities to help tailor advertisements for customers. “In some cases, leveraging one capability may be best (short form, dynamic, sequential) — and in other cases, leveraging 2 or 3 may be most powerful. An announcement said advertisers will now be able to dynamically assemble different audio ads for different listeners, sequentially target ads so that they fit together into a larger strategy, as well as producing shorter ad formats ranging from four to 10 seconds in length. The company claims to be the first to offer these features in a large-scale way, having already tested them with three advertisers, adding that the short-form audio produced a 56 percent higher return on ad spending.
Claire Fanning has unveiled 20 new capabilities to help tailor advertisements for customers. An announcement said advertisers will now be able to dynamically assemble different audio ads for different listeners, sequentially target ads so that they fit together into a larger strategy, as well as producing shorter ad formats ranging from four to 10 seconds in length. The company claims to be the first to offer these features in a large-scale way, having already tested them with three advertisers, adding that the short-form audio produced a 56 percent higher return on ad spending.