Deploy active recall Active recall is the stand-out method to generate strong awareness of a brand's values - its USPs. David Greatrex , marketing director at Rezonence , discusses how the best digital display technologies should have engagement at the heart of them . Greatrex suggest brands should be questioning consumers about their preferences and then providing them with options that match their stated preferences .
David Greatrex , marketing director at Rezonence , discusses how the best digital display technologies should have engagement at the heart of them . Greatrex suggest brands should be questioning consumers about their preferences and then providing them with options that match their stated preferences .