It was always current and always local. MediaMonks collaborated with a long list of others from the media sector and beyond to produce Runaway Train 25 , a cross - industry initiative to create a tool to help search for missing children . Updating the original “ Runaway Train ” video from the 1990 ’s , the new version uses new technology to transform the video into a search engine . It automatically updates itself with the profiles of missing children from the National Centre for Missing and Missing Children databased according to the viewer ’s location , which can be shared on social media platforms . The video was released ahead of National Missing Children 's Day on 25 May.
MediaMonks collaborated with a long list of others from the media sector and beyond to produce Runaway Train 25 , a cross - industry initiative to create a tool to help search for missing children . Updating the original “ Runaway Train ” video from the 1990 ’s , the new version uses new technology to transform the video into a search engine . It automatically updates itself with the profiles of missing children from the National Centre for Missing and Missing Children databased according to the viewer ’s location , which can be shared on social media platforms . The video was released ahead of National Missing Children 's Day on 25 May.