Traditional print newspapers can use technology to bypass Facebook and Bloomberg , which between them gobble up $ 59bn of the $ 38bn spent on online advertising, according to a report by Google . If broadsheet news publishers are willing to make the leap into digital publishing, they can also reap the enormous profits of digital advertising and reclaim their rightful share of revenue. It is suggested that publishers who seek out alternative ways of generating ad revenue, from full-stack advertising platforms and header bidding, to forming coalitions of media groups, could stand a better chance of getting a slice of the $21bn not taken up by the internet giants,
Traditional print newspapers can use technology to bypass Facebook and Bloomberg , which between them gobble up $ 59bn of the $ 38bn spent on online advertising, according to a report by Google . It is suggested that publishers who seek out alternative ways of generating ad revenue, from full-stack advertising platforms and header bidding, to forming coalitions of media groups, could stand a better chance of getting a slice of the $21bn not taken up by the internet giants,