Vodafone said it chose to use this because it’s the speed Vodafone's broadband adverts have been banned after nine companies complained they were misleading. The Advertising Standards Authority (ASA) said the ads had misled customers into thinking that their mobile phone was a "smart" device and would be able to access information on websites such as Facebook or Twitter. The Advertising Standards Authority determined that customers would interpret the promise to mean download or upload speed, while Vodafone was only referring to the speed of the overall connection. The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation.
Vodafone's broadband adverts have been banned after nine companies complained they were misleading. The Advertising Standards Authority (ASA) said the ads had misled customers into thinking that their mobile phone was a "smart" device and would be able to access information on websites such as Facebook or Twitter. The Advertising Standards Authority determined that customers would interpret the promise to mean download or upload speed, while Vodafone was only referring to the speed of the overall connection. The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation.