Sir Martin Sorrell expects further admissions that brands have over-invested in some areas of digital after Procter & Gamble said it went too far in targeting consumers on Facebook. WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over 24 August . He revealed how 5 of the agency's major clients, Procter & Gamble , was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." Sorrell believes that marketing trade bodies should be holding WPP and Procter & Gamble to account.
WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over 24 August . He revealed how 5 of the agency's major clients, Procter & Gamble , was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." Sorrell believes that marketing trade bodies should be holding WPP and Procter & Gamble to account.