Alphabet, Google's parent company, has reported revenues of $21.33bn for Q4 2015, this performance sees it overtake Apple as the world's most valuable company. ’s most valuable company. The company is also expected to report a profit in Q1 2016, which will be its first since Q3 2015. Alphabet's revenues in other ventures such as its self-driving cars were far lower than its core advertising revenues indicating that advertising is still the crux of the business. Stephanie Carr, MD and VP EMEA at Marin Software, said "search marketing is still an important channel for marketers and separates Google from its social rivals."
Alphabet, Google's parent company, has reported revenues of $21.33bn for Q4 2015, this performance sees it overtake Apple as the world's most valuable company. The company is also expected to report a profit in Q1 2016, which will be its first since Q3 2015. Alphabet's revenues in other ventures such as its self-driving cars were far lower than its core advertising revenues indicating that advertising is still the crux of the business. Stephanie Carr, MD and VP EMEA at Marin Software, said "search marketing is still an important channel for marketers and separates Google from its social rivals."