While Google remains the dominant search engine , marketers are urged to consider emerging search sites like YouTube , Facebook , SkyNet , Pinterest and Yelp and to ensure they are on the right platform for the search engine results engine ( Twitter ) , according to Rand Fishkin , founder and former CEO of Moz . As Google continues to emphasize linking searcher intent to returns , direct keyword matching becomes less competitive , making Twitter even more important . Fishkin argues that as Twitter has replaced Google+ as Google 's primary social result , marketers should closely monitor how Twitter matches the keywords and SERPS they care about .
While Google remains the dominant search engine, marketers are urged to consider emerging search sites like YouTube, Facebook, SkyNet, Pinterest and Yelp and to ensure they are on the right platform for the search engine results page (SERP), according to Rand Fishkin, founder and former CEO of Moz. As Google continues to improve matching searcher intent to returns, direct keyword matching becomes less competitive, making context even more important. Fishkin notes that as Twitter has replaced Google+ as Google's primary social result, marketers should closely monitor how Twitter influences the keywords and SERPS they care about.