The company says this could be a “record-setting” season for political ad spend. CBS has beaten its own expectations for Q3 earnings, reporting a 3% rise in total revenue to $3.26bn. The company said it expects earnings per share of $1.20 this year, up from the previous forecast of $0.20. CBS expects the surge in political advertising to continue this year, and predicts record spending levels.
CBS has beaten its own expectations for Q3 earnings, reporting a 3% rise in total revenue to $3.26bn. The company said it expects earnings per share of $1.20 this year, up from the previous forecast of $0.20. CBS expects the surge in political advertising to continue this year, and predicts record spending levels.