Snapchat has released a YouTube video for the Cannes Lions event claiming to be the number one destination for advertisers to reach millennials. Earlier this week, Snapchat announced a slew of new ad products, the most important of them functionality for ad tech firms to easily integrate ads onto Snapchat’s platform. Cannes reaches 41% of 18- to 34-year-olds, compared with 6% for TV, according to the company's YouTube video. Video views on the app have grown by over 350% in this year , with twice as many millennials watching the first Republican presidential debate on Snapchat as on TV. The engagement figures are crucial to the company's efforts to encourage advertisers to spend money, and a new range of ad products was announced earlier this week , including functionality for easy integration of ads on Snapchat's platform. Despite being only four years old , Snapchat has 100 m daily users and expects revenues in excess of at least $300 million only four years old .
Snapchat has released a YouTube video for the Cannes Lions event claiming to be the number one destination for advertisers to reach millennials. Cannes reaches 41% of 18- to 34-year-olds, compared with 6% for TV, according to the company's YouTube video. Video views on the app have grown by over 350% in this year , with twice as many millennials watching the first Republican presidential debate on Snapchat as on TV. The engagement figures are crucial to the company's efforts to encourage advertisers to spend money, and a new range of ad products was announced earlier this week , including functionality for easy integration of ads on Snapchat's platform. Despite being only four years old , Snapchat has 100 m daily users and expects revenues in excess of at least $300 million only four years old .