GiveMeSport, owned by Canadian firm Breaking Data, saw monthly ad yields rise more than a third in September after it rebuilt its ad technology from scratch. The company said that the new system was able to deliver higher revenue per user and better conversion rates for advertisers. The changes have also seen GiveMeSport's video inventory rise to 55% from 40% before June.
GiveMeSport, owned by Canadian firm Breaking Data, saw monthly ad yields rise more than a third in September after it rebuilt its ad technology from scratch. The digital sport publisher transformed its sales model and jettisoned vendors who brought in little revenue or who had complicated demands. The changes have also seen GiveMeSport's video inventory rise to 55% from 40% before June.