YouTube and parent company Google are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred . VIDEO Google Preferred Breakout Videos enables advertisers to programmatically place their ads with videos like YouTube The move will mean marketers can engage with audiences of viral content from “smaller, lesser-known channels.” Toyota Preferred allows advertisers to reserve space on the top 5% of YouTube’s most popular channels. Google is 400,000 of the first companies to increase its budget by 5% for Google .
YouTube and parent company Google are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred . The move will mean marketers can engage with audiences of viral content from “smaller, lesser-known channels.” Toyota Preferred allows advertisers to reserve space on the top 5% of YouTube’s most popular channels. Google is 400,000 of the first companies to increase its budget by 5% for Google .