Google has launched AMP Stories , a rival to Snapchat Discover . Snapchat might have to clamp down and insist on exclusivity then as Instagram offers a similar demographic of audience, though that would risk publishers choosing Facebook’s apps over it. The Google service allows news publishers to create photo and video slideshows for mobile search engines and on their site . Nick Bell , the vice - president of content at Google , said his company had pioneered storytelling , adding : " We 're delighted to see that an industry is starting to form around that . " TechCrunch writer David Constine said Google 's service could could result in publishers putting more resources into stories , which would benefit both companies , as long as more content and ads did not go to Google at the expense of Snapchat .
Google has launched AMP Stories , a rival to Snapchat Discover . The Google service allows news publishers to create photo and video slideshows for mobile search engines and on their site . Nick Bell , the vice - president of content at Google , said his company had pioneered storytelling , adding : " We 're delighted to see that an industry is starting to form around that . " TechCrunch writer David Constine said Google 's service could could result in publishers putting more resources into stories , which would benefit both companies , as long as more content and ads did not go to Google at the expense of Snapchat .