UK telco Vodafone has launched Business Optimiser , dubbing it the country 's first self - optimising mobile plan . aimed at companies with 100 or more employees , it aims to ensure firms never exceed their data allowance or incur out - of - plan charges . Vodafone promises that businesses will never exceed their data allowance or incur out-of-plan charges, and will never pay for more data than they need. At the start of each month , firms are given a price plan with zero data allowance and are automatically moved to the most cost - effective plan as the month progresses .
UK telco Vodafone has launched Business Optimiser , dubbing it the country 's first self - optimising mobile plan . aimed at companies with 100 or more employees , it aims to ensure firms never exceed their data allowance or incur out - of - plan charges . At the start of each month , firms are given a price plan with zero data allowance and are automatically moved to the most cost - effective plan as the month progresses .