Goldman moves into retail banking as the industry shifts its focus on the end user . Following its purchase of GE Capital Bank earlier this year , Goldman Sachs has launched a charm offensive on retail customers , most recently with the acquisition of GS Bank . The new venture offers high - yield online savings for deposits of $ 1 or more and an online lending service is planned for later this year , also at competitive rates . Goldman has a well honed playbook when it comes to pleasing the uber wealthy but the everyday headaches of dealing with Main Street will be new. " In March , it bought Car Dollar , a tech - start up that makes it easy for employees to set up a retirement account quickly with a picture of their driver 's license .
Goldman moves into retail banking as the industry shifts its focus on the end user . Following its purchase of GE Capital Bank earlier this year , Goldman Sachs has launched a charm offensive on retail customers , most recently with the acquisition of GS Bank . The new venture offers high - yield online savings for deposits of $ 1 or more and an online lending service is planned for later this year , also at competitive rates . In March , it bought Car Dollar , a tech - start up that makes it easy for employees to set up a retirement account quickly with a picture of their driver 's license .