Tokyo hotel group Sekisui House will partner with American homebuilder Sekisui House to construct a series of rural, roadside hotels, serving growing numbers of tourists heading off the beaten track. The companies are planning 15 hotels across 15 prefectures, set to open in 2020 , and are considering expanding to up to 50 nationwide. Room rates of between JPY10,000 ($ 88 ) and JPY15,000 have been mooted. Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40% , according to the Japan Tourism Agency . However, there is an ongoing country-wide shortage of guest accommodation.
US hotel group Marriott International will partner with Japanese homebuilder Sekisui House to construct a series of rural, roadside hotels, serving growing numbers of tourists heading off the beaten track. The companies are planning 15 hotels across five prefectures, set to open in 2020, and are considering expanding to up to 50 nationwide. Room rates of between JPY10,000 ($88) and JPY15,000 have been mooted. Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40%, according to the Japan Tourism Agency. However, there is an ongoing country-wide shortage of guest accommodation.