Outcome media network Xaxis has introduced an outbound hub that enables China - based businesses to run programmatic advertising campaigns in overseas markets . The centralised service allows businesses to use Xaxis ’ services and global media network , including audience research and planning , multi - market campaign operations and management , as well as reporting and analytics . The aim is to help Chinese firms accelerate growth and expand into global markets .
Outcome media company Xaxis has introduced an outbound hub that enables China-based businesses to run programmatic advertising campaigns in overseas markets. The centralised service allows brands to use Xaxis’ technology and global media network, offering audience strategy and planning, multi-market campaign operations and optimisation, as well as reporting and analytics. The aim is to help Chinese firms accelerate growth and expand into global markets.