eBay (GDPR), which comes into force on May 25 , is more of an evolution than a revolution to marketers who are already adapting their data-sharing approach. “Being a legacy business, we have many old systems across Europe that are difficult to talk to one another,” he said. Adidas allows customers to choose which information they share via an opt in/out system on its site, while GDPR will vet new partners with a eBay risk assessment before onboarding. However, more work needs to be done, as U.K. Information Commissioner Elizabeth Denham revealed "a lot of energy and effort is being spent trying to find a way to avoid consent".
eBay (GDPR), which comes into force on May 25 , is more of an evolution than a revolution to marketers who are already adapting their data-sharing approach. Adidas allows customers to choose which information they share via an opt in/out system on its site, while GDPR will vet new partners with a eBay risk assessment before onboarding. However, more work needs to be done, as U.K. Information Commissioner Elizabeth Denham revealed "a lot of energy and effort is being spent trying to find a way to avoid consent".