Yahoo has acquired social shopping site , Polyvore , in a bid to improve the company 's growth strategy and help the company 's native advertising efforts . Speaking about the deal , Yahoo said " We will enhance Yahoo"s digital magazines and brands through the incorporation of community and commerce . "
Yahoo has acquired social shopping site, Polyvore, in a bid to improve the site's growth strategy and help the company's native advertising efforts. Speaking about the deal, Yahoo said "Polyvore will strengthen Yahoo"s digital magazines and verticals through the incorporation of community and commerce."