New York - based business news publisher Bloomberg has achieved a 90 % renewal rate for branded content – defined as a client returning to do more work . Publishers ' campaigns tend to have very low renewal rates but Quartz addresses that by offering technology insights and research to clients , supported by its Quartz Innovation Lab . The lab has enabled the creative services team to build deeper relationships with existing clients , leading to the development of further projects . Jeff Malmad, a managing director at Mindshare North America who worked with Quartz on a panel presentation at CES that came from an Innovation Lab, said that while he keeps numerous publishers close at hand when thinking about branded-content programs for his clients, few third parties deliver actionable information like Innovation Lab’s insights. The approach led to the increased renewal rate , which is nearly three times higher than the industry average , according to MediaRadar News .
New York - based business news publisher Bloomberg has achieved a 90 % renewal rate for branded content – defined as a client returning to do more work . Publishers ' campaigns tend to have very low renewal rates but Quartz addresses that by offering technology insights and research to clients , supported by its Quartz Innovation Lab . The lab has enabled the creative services team to build deeper relationships with existing clients , leading to the development of further projects . The approach led to the increased renewal rate , which is nearly three times higher than the industry average , according to MediaRadar News .