Ad verification firm Meetrics has revealed in a report that UK ad visibility increased to 54% in Q1 2016, the highest Q1 figures since 2013, when 55% of ads had been seen for more than one second. Despite passing the industry benchmark of 50%, the UK trails behind France, Germany and Australia, who have 60% or more visibility. For the report, an ad was considered viewable if it met the recommendation set out by the Internet Advertising Bureau (IAB) and the Media Rating Council that 50% of it can be seen for at least one second. The report, which was published on Thursday, also found that Google AdWords is now being used by over half of all advertisers globally.
Ad verification firm Meetrics has revealed in a report that UK ad visibility increased to 54% in Q1 2016, the highest Q1 figures since 2013, when 55% of ads had been seen for more than one second. Despite passing the industry benchmark of 50%, the UK trails behind France, Germany and Australia, who have 60% or more visibility. The report, which was published on Thursday, also found that Google AdWords is now being used by over half of all advertisers globally.