Start-up company Index is looking to create a better experience of virtual wallets for bricks-and-mortar retailers, having raised $19 million in a Series B round of funding. The company, whose clients include American Apparel, was founded in 2013 by Jonathan Wall and Marc Freed-Finnegan , formerly of Google Wallet . Index wants to help offline companies build a picture of their customers that is in data terms as detailed as that available to online companies. Services provided by Index include unified databases to market to in-store customers online and also personalisation tools to provide insight into who a company's customers are and what they are buying.
Start-up company Index is looking to create a better experience of virtual wallets for bricks-and-mortar retailers, having raised $19m in a Series B round of funding. The company, whose clients include American Apparel, was founded in 2013 by Marc Freed-Finnegan and Jonathan Wall, formerly of Google Wallet. Index wants to help offline companies build a picture of their customers that is in data terms as detailed as that available to online companies. Services provided by Index include unified databases to market to in-store customers online and also personalisation tools to provide insight into who a company's customers are and what they are buying.