FMCG brands in the UK are expected to invest 28% more on mobile advertising in 2017 than in 2016 , according to eMarketer . Overall, consumer and FMCG brands will spend around 24% more on digital advertising, with total mobile spend from this category predicted to be just under £ 1bn . However, major firms like Unilever and eMarketer have committed to reducing ad spending in a bid to improve efficiency and transparency, and in 2018 , mobile ad spend in the FMCG sector is predicted to fall back from 2017 , with an estimated increase of around 24% .
FMCG brands in the UK are expected to invest 28% more on mobile advertising in 2017 than in 2016, according to eMarketer. Overall, consumer and FMCG brands will spend 11% more on digital advertising, with total mobile spend from this category predicted to be just under £1bn. However, major firms like Unilever and Procter & Gamble have committed to reducing ad spending in a bid to improve efficiency and transparency, and in 2018, mobile ad spend in the FMCG sector is predicted to fall back from this year, with an estimated increase of around 24%.