Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber, Taptica has said that it had no direct engagement with the ride-hailing firm. The company was retained by Fetch in October 2014, as were a number of other adtech vendors, to help promote Uber’s app. Thousands of campaigns were run, with Fetch liaising with Taptica, and approving all of the invoices it submitted. The AIM-listed brand advertising technologies and performance-based mobile marketing group pointed out that, in October 2014, it - alongside a number of other adtech vendors - was retained by Fetch Media Ltd. to promote Uber's mobile app. Further, the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues. In an email sent on Monday afternoon, Taptica’s general manager for Europe, David Smith, said: “We have been working closely with Uber since 2014 when they first launched their app in London.
Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber, Taptica has said that it had no direct engagement with the ride-hailing firm. The company was retained by Fetch in October 2014, as were a number of other adtech vendors, to help promote Uber’s app. Thousands of campaigns were run, with Fetch liaising with Taptica, and approving all of the invoices it submitted. Further, the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues. In an email sent on Monday afternoon, Taptica’s general manager for Europe, David Smith, said: “We have been working closely with Uber since 2014 when they first launched their app in London.