Procter & Gamble plans to reinvent media and marketing for mass reach, adopt more direct relationships with consumers and cut the amount of work being outsourced to suppliers and agencies according to Marc Pritchard, the company’s chief brand officer. Now, Pritchard believes the shop is “starting to create some really awesome work". The company will also focus on creating new products that are “relevant to consumers’ daily lives,” Mr. Pritchard said.
Procter & Gamble plans to reinvent media and marketing for mass reach, adopt more direct relationships with consumers and cut the amount of work being outsourced to suppliers and agencies according to Marc Pritchard, the company’s chief brand officer. The company will also focus on creating new products that are “relevant to consumers’ daily lives,” Mr. Pritchard said.