It almost double what was spent in 2004 election cycle . `` What we expect to see between now and the end of the primaries , and through the general election , is groups will take a more aggressive stance on their advertising and actually target candidates , '' he said . Lower TV advertising costs help more candidates advertise . Mitt Romney leads presidential candidates in TV spending . Democrats face costs of advertising through clutter of ads , analyst said .
It almost double what was spent in 2004 election cycle . Lower TV advertising costs help more candidates advertise . Mitt Romney leads presidential candidates in TV spending . Democrats face costs of advertising through clutter of ads , analyst said .