Adidas has launched its Futurecraft Loop performance shoes, which can be returned to the company when customers are done with them. For now, the first generation Futurecraft Loop has been rolled out as part of a "global beta program with 200 leading Creators from across the world’s major cities," to take the shoes for a spin. The shoes feature a unique lacing system that allows you to adjust how tight or loose of a shoe is on your foot. The fact that the various materials of a product need to be separated prior to recycling has previously made it difficult to recycle shoes. Adidas solved this problem by creating a shoe made of a single material—100% reusable thermoplastic polyurethane (TPU)—and without using adhesives or other chemicals.
Adidas has launched its Futurecraft Loop performance shoes, which can be returned to the company when customers are done with them. The shoes feature a unique lacing system that allows you to adjust how tight or loose of a shoe is on your foot. The fact that the various materials of a product need to be separated prior to recycling has previously made it difficult to recycle shoes. Adidas solved this problem by creating a shoe made of a single material—100% reusable thermoplastic polyurethane (TPU)—and without using adhesives or other chemicals.