It has developed a programmatic audio targeting service enabling advertisers to target podcast and streaming company listeners through the platform . With the new offering, advertisers will be able to target audiences through digital audio streaming services and supply sources, including SoundCloud, Targetspot, and others through Oath Ad Platforms’ integration with Rubicon Project. With digital advertising now the most popular form of mobile activity , according to eMarketer , the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project . The company said the new platform allows advertisers to make marketing decisions in real time to increase the efficiency of their ads , while also offering personalised content and contextual ##ization services .
It has developed a programmatic audio targeting service enabling advertisers to target podcast and streaming company listeners through the platform . With digital advertising now the most popular form of mobile activity , according to eMarketer , the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project . The company said the new platform allows advertisers to make marketing decisions in real time to increase the efficiency of their ads , while also offering personalised content and contextual ##ization services .