Tesla needs to be aware of competition from Apple and Google as they compete ﻿to become the leader of the electric car market. Apple has been increasing its electric car department, whilst Google is stepping up its self-driving car programme﻿, and so unless Tesla wants to fade away they need to keep up. The other thing that could help them in this regard would be if there was a new company coming out with an all-electric car, but I don’t think that’s going to happen anytime soon.
Tesla needs to be aware of competition from Apple and Google as they compete ﻿to become the leader of the electric car market. Apple has been increasing its electric car department, whilst Google is stepping up its self-driving car programme﻿, and so unless Tesla wants to fade away they need to keep up. The company has gained an ﻿edge by developing ﻿multiple ﻿models of the electric car, and the company's latest version﻿, the ﻿Model X, set to be﻿ released next week, will need to impress consumers to keep their﻿ competitive advantage.