“Can these brands figure out how to make society or the planet better in a way that lasts for decades?” Unilever has threatened to sell off brands that do not make a positive contribution to society as part of the company’s sustainable business agenda. Marmite and Magnum ice-cream are believed to be vulnerable to such a sale. The company is also considering selling its stake in Unilever’s food business, which includes Knorr, Heinz and Danone. The company has asked marketers to develop sustainable business plans for its entire portfolio of over 400 brands.
Unilever has threatened to sell off brands that do not make a positive contribution to society as part of the company’s sustainable business agenda. Marmite and Magnum ice-cream are believed to be vulnerable to such a sale. The company is also considering selling its stake in Unilever’s food business, which includes Knorr, Heinz and Danone. The company has asked marketers to develop sustainable business plans for its entire portfolio of over 400 brands.