News broadcaster NBC stays relevant to a younger audience through content that is shown exclusively on social media app Snapchat . According to the company , over 40 % of its show , Tuned 's 29 million unique viewers watch at least three times per week . NBC also broadcasts its non - dedicated content such as The Voice on the platform . Around 40 % of viewers are under 25 years of age . With the vertical video layout of Snapchat, NBC didn’t want to simply resuse video clips from programs. The platform is proving a boon to NBC and its advertisers , who can use it to reach a wider audience and a younger demographic .
News broadcaster NBC stays relevant to a younger audience through content that is shown exclusively on social media app Snapchat . According to the company , over 40 % of its show , Tuned 's 29 million unique viewers watch at least three times per week . NBC also broadcasts its non - dedicated content such as The Voice on the platform . Around 40 % of viewers are under 25 years of age . The platform is proving a boon to NBC and its advertisers , who can use it to reach a wider audience and a younger demographic .