The Interactive Advertising Bureau (IAB) Australia has heeded calls for greater clarity in the industry and set up an executive tech council aimed at promoting "simplification, transparency and trust" across its mobile, video, audio and standards and guidelines councils. The new tech council will be chaired by Jonas Jaanimagi and will focus on viewability, programmatic advertising, ad blocking and ad fraud. He also said the IAB was open to working with other industry associations and would welcome more brand-side members to further ensure the future of the digital marketing industry. In a statement released today, IAB said it was pleased to have been recognised as one of Australia's leading digital advertising agencies with the inaugural Digital Media Awards (DMA). This includes a new ad effectiveness council, to launch in March.
The Interactive Advertising Bureau (IAB) Australia has heeded calls for greater clarity in the industry and set up an executive tech council aimed at promoting "simplification, transparency and trust" across its mobile, video, audio and standards and guidelines councils. The new tech council will be chaired by Jonas Jaanimagi and will focus on viewability, programmatic advertising, ad blocking and ad fraud. In a statement released today, IAB said it was pleased to have been recognised as one of Australia's leading digital advertising agencies with the inaugural Digital Media Awards (DMA). This includes a new ad effectiveness council, to launch in March.