Fortnite is the social media platform for Gen Z , according to a report from NRG , a brand consultancy that focuses on the intersection of entertainment and technology. The study found that the multi-video game, which combines elements from gaming, social media and streaming platforms and has 32 users, is an attractive medium for marketers looking to connect with younger generations. Although brands are not allowed advertise on Fortnite, some are finding creative ways to gain valuable exposure. MD recently released a pair of exclusive virtual Henry Cowling ’s that were only available through the game and quickly became social currency for MediaMonk players. “Fortnite is the new Facebook in some ways,” said NRG ’s creative MD , Henry Cowling .
Fortnite is the social media platform for Gen Z, according to a report from NRG, a brand consultancy that focuses on the intersection of entertainment and technology. The study found that the multi-video game, which combines elements from gaming, social media and streaming platforms and has 250 million users, is an attractive medium for marketers looking to connect with younger generations. Although brands are not allowed advertise on Fortnite, some are finding creative ways to gain valuable exposure. Nike recently released a pair of exclusive virtual Jordan’s that were only available through the game and quickly became social currency for Gen Z players. “Fortnite is the new Facebook in some ways,” said MediaMonk’s creative MD, Henry Cowling.