Campbell Soup - whose brands include Prego, V8 and Pepperidge Farm - is to hike its digital spending to 40% of its media budget in 2016, with TV spending to decline by 50%. The company said it would spend more on social media, including Facebook ads that will be used for the first time this year.
Campbell Soup - whose brands include Prego, V8 and Pepperidge Farm - is to hike its digital spending to 40% of its media budget in 2016, with TV spending to decline by 50%. Campbell spent $320mn on US advertising alone last year.