In the long term, TV ad spending will continue to grow by about 2% a year. eMarketer advertising spend is predicted to surpass spending on TV advertising 2020 , rising to $ 77.37bn ( 38.4% of total ad spending), compared to TV's expected $ 77.37bn ( 35.8% ), according to eMarketer 's ad spending forecast. Despite increasing by 2% p.a., the level of spending directed to TV ads is expected to drop below one-third of total media ad spending in the US for the first time by 2020 .
eMarketer advertising spend is predicted to surpass spending on TV advertising 2020 , rising to $ 77.37bn ( 38.4% of total ad spending), compared to TV's expected $ 77.37bn ( 35.8% ), according to eMarketer 's ad spending forecast. Despite increasing by 2% p.a., the level of spending directed to TV ads is expected to drop below one-third of total media ad spending in the US for the first time by 2020 .