PayPal Australia has launched a social media campaign directly aimed at millennials for the first time, as it aims to persuade them to use the peer-to-peer platform to pay back small debts owed to friends and family. CREDITS Client: The campaign, which is being run by Australian startup PayPal, will see users share their stories of how they have been able to repay debt with the help of online payment services. "The millennial audience is an important group for us, they’re mobile savvy and are looking to find easier ways to manage their money," said Liz Lefort, PayPal head of consumer marketing.
PayPal Australia has launched a social media campaign directly aimed at millennials for the first time, as it aims to persuade them to use the peer-to-peer platform to pay back small debts owed to friends and family. The campaign, which is being run by Australian startup PayPal, will see users share their stories of how they have been able to repay debt with the help of online payment services. "The millennial audience is an important group for us, they’re mobile savvy and are looking to find easier ways to manage their money," said Liz Lefort, PayPal head of consumer marketing.