Shanghai LongShang will assign its rights to a newly formed investment vehicle made up of Chinese retail companies LongGoal and Infra-Apparel. Fashion retailer Ted Baker is launching a joint venture (JV) with Shanghai LongShang to further expand its operations in China, Hong Kong and Macau. The JV will be called “Ted’s China Fashion” and it will have stores at the following locations: Ted Baker will invest CNY30m ($4.5m), in return for 50% of the JV, while LongShang will assign its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra-Apparel. Ted Baker, which already has three outlets in Hong Kong, six in China and five concessions, said China could become one of its largest global territories.
Fashion retailer Ted Baker is launching a joint venture (JV) with Shanghai LongShang to further expand its operations in China, Hong Kong and Macau. The JV will be called “Ted’s China Fashion” and it will have stores at the following locations: Ted Baker will invest CNY30m ($4.5m), in return for 50% of the JV, while LongShang will assign its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra-Apparel. Ted Baker, which already has three outlets in Hong Kong, six in China and five concessions, said China could become one of its largest global territories.