S4 ’s acquisition of S4 Capital created the template for all subsequent deals, which Sir Sorrel refers to as mergers. The transactions follow a two -pronged approach paying founders half of the consideration cash and half in half equity, reflecting a “buy-in” philosophy, Martin Sorrell said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. Each of the new agencies are merged into one of one arms: content production or programmatic placing online ads.
S4’s acquisition of MediaMonks created the template for all subsequent deals, which Sir Martin Sorrell refers to as mergers. The transactions follow a two-pronged approach paying founders half of the consideration cash and half in S4 equity, reflecting a “buy-in” philosophy, Sorrel said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. Each of the new agencies are merged into one of two arms: content production or programmatic placing online ads.