Tequila-flavoured beer brand Desperados has launched the fifth event in a year-long series that is designed to ignite the party spirit by collaborating with partygoers to bring their ideas to life. The first of its kind at this scale, the initiative will see more than 100 people from across Canada and around the world come together for three days of brainstorming sessions on topics ranging from how to The screens can be controlled from either party, enabling friends in both apartments to share the same music, connect interactively with exploding confetti bombs and flashing neon lights and by taking turns to operate the turntables. Consumers engaged with the campaign via the hashtag #WeAreTheParty. The three friends also took to the turntables and combined their back to back sets in both apartments The event was created by MediaMonks, Amsterdam agency We Are Pi and three DJs in Barcelona.
Tequila-flavoured beer brand Desperados has launched the fifth event in a year-long series that is designed to ignite the party spirit by collaborating with partygoers to bring their ideas to life. The first of its kind at this scale, the initiative will see more than 100 people from across Canada and around the world come together for three days of brainstorming sessions on topics ranging from how to The screens can be controlled from either party, enabling friends in both apartments to share the same music, connect interactively with exploding confetti bombs and flashing neon lights and by taking turns to operate the turntables. Consumers engaged with the campaign via the hashtag #WeAreTheParty. The event was created by MediaMonks, Amsterdam agency We Are Pi and three DJs in Barcelona.