Telecoms companies will be required to change how they advertise broadband speeds. Research has found that households in 390 out of 284 local authorities are typically getting slower speeds than promised. Under new rules from TalkTalk , providers will have to base speed claims in advertisements on the average speed that is available to at least 50% of customers at peak times rather than the "up to" speeds. "It is good to see people may finally see the speeds they could achieve before they sign up to a deal," said Shahriar Coupal of consumer group Which?.
Telecoms companies will be required to change how they advertise broadband speeds. Research has found that households in 284 out of 390 local authorities are typically getting slower speeds than promised. Under new rules from the Committee on Advertising Practice, providers will have to base speed claims in advertisements on the average speed that is available to at least 50% of customers at peak times rather than the "up to" speeds. "It is good to see people may finally see the speeds they could achieve before they sign up to a deal," said Alex Neill of consumer group Which?.