Ulster Bank has turned to artificial intelligence (AI) to better understand its customers and predict their future requirements. Partnering with French IT firm Atos, the Royal Bank of Scotland unit has employed Salesforce’s Ulster Bank, a unit of Royal Bank of Scotland, has decided to use artificial intelligence (AI) to get closer to its customers. Einstein consumer relationship management platform. The new system is designed to help banks improve customer experience by predicting what they need in order to meet customers’ needs based on data from a variety of sources, including social media, mobile devices and other Damien Judge, head of business commercial excellence at Ulster Bank, said the AI platform was changing "the system, the culture and the way our people interact with customers”.
Ulster Bank has turned to artificial intelligence (AI) to better understand its customers and predict their future requirements. Partnering with French IT firm Atos, the Royal Bank of Scotland unit has employed Salesforce’s Einstein consumer relationship management platform. The new system is designed to help banks improve customer experience by predicting what they need in order to meet customers’ needs based on data from a variety of sources, including social media, mobile devices and other Damien Judge, head of business commercial excellence at Ulster Bank, said the AI platform was changing "the system, the culture and the way our people interact with customers”.