Google saw a 24% rise in ad revenues to $28bn for Q2 2018, bolstering the revenues of parent company Alphabet to a higher-than-expected 26% surge, at $32.66bn. This year, Google will generate $84.69bn in total net digital ad revenue worldwide, giving it a 31% share of the total worldwide digital ad market, according to eMarketer, with Facebook a distant second with an 18% share. While Alphabet’s profits were hit by a €4.34bn ($5bn) fine, issued by the European Commission for anti-competitive behaviour by Google over the Android mobile operating system, its net income still totalled $3.2bn. The company’s stock price has surged since then, rising more than 50% from $38 per share on January 1 last year to close Friday at $48.96.
Google saw a 24% rise in ad revenues to $28bn for Q2 2018, bolstering the revenues of parent company Alphabet to a higher-than-expected 26% surge, at $32.66bn. While Alphabet’s profits were hit by a €4.34bn ($5bn) fine, issued by the European Commission for anti-competitive behaviour by Google over the Android mobile operating system, its net income still totalled $3.2bn. The company’s stock price has surged since then, rising more than 50% from $38 per share on January 1 last year to close Friday at $48.96.