https://digiday.com/?p=261026 US retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon. The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos, ModCloth and Moosejaw. Amazon said it would not comment on the details of any potential deal. The strategy appears to be succeeding, with Walmart's e-commerce sales growth improving during the last two quarters.
US retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon. The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos, ModCloth and Moosejaw. Amazon said it would not comment on the details of any potential deal. The strategy appears to be succeeding, with Walmart's e-commerce sales growth improving during the last two quarters.