Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Google and Facebook. The company said in a statement on Wednesday that its new unit would be called “Digital Marketing.” WPP, Publicis, Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US. Google, for example, has been on the receiving end of the new group’s thoughts on how to “reshuffle” the partnership to improve “standards”. The group will be tasked with boosting the accountability and effectiveness of Nestle’s digital media and helping local markets establish contracts in the sector.
Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Google and Facebook. The company said in a statement on Wednesday that its new unit would be called “Digital Marketing.” WPP, Publicis, Dentsu and IPG have each supplied digital specialists that will work from DCoC offices in the UK and US. The group will be tasked with boosting the accountability and effectiveness of Nestle’s digital media and helping local markets establish contracts in the sector.