River Island and Snapchat have launched a location-based ‘ polaroid ’ campaign to enable users to utilise branded River Island filters while visiting stores in the Republic of Ireland and UK . Set to highlight different brand and cultural messages on a seasonal basis, the function will last for Autumn/Winter to support the retailer’s Snap & Share -inspired advertising campaign.
River Island and Snapchat have launched a location-based ‘Snap & Share’ campaign to enable users to utilise branded River Island filters while visiting stores in the UK and Republic of Ireland. Set to highlight different brand and cultural messages on a seasonal basis, the function will last for three months to support the retailer’s polaroid-inspired advertising campaign.