Richemont , the world 's second biggest luxury goods company , is offering a blueprint so the rest of the market can survive the digital revolution and compete with competitors such as Apple . Chairman Johann Schmidt 's decision to gain full control of Yoox Net - a - Porter , ahead of a partnership with Alibaba , has given Richemont a digital - savvy footing in its key Chinese market . The Asia - Pacific region makes up 40 % of company 's total revenue , while jewellery is behind 20 % of sales and two thirds of profit .
Richemont, the world's second biggest luxury goods company, is offering a blueprint so the rest of the market can survive the digital age and compete with giants such as Apple. Chairman Johann Rupert's decision to gain full control of Yoox Net-a-Porter, ahead of a partnership with Alibaba, has given Richemont a digital-savvy footing in its key Chinese market. The Asia-Pacific region makes up 40% of Richemont's total revenue, while jewellery is behind 60% of sales and two thirds of profit.