Mobile analytics firm Adjust has teamed up with a dozen mobile ad network and app-marketing platforms to fight mobile ad fraud. The company says it is the first of its kind in the world that uses artificial intelligence (AI) technology to identify fraudulent ads on mobile. Suspicious activity picked up by Adjust's filters will be reported to the ad networks via APIs which will provide the necessary data for eliminating traffic that results in rejected attributions.
Mobile analytics firm Adjust has teamed up with a dozen mobile ad network and app-marketing platforms to fight mobile ad fraud. The group, which comprises of Aarki, Chartboost, ClicksMob, Criteo, crobo, Glispa, IronSource, Jampp, Remerge, Startapp, Tapjoy and Vungle, will produce standards for fraud detection and prevention. Suspicious activity picked up by Adjust's filters will be reported to the ad networks via APIs which will provide the necessary data for eliminating traffic that results in rejected attributions.