WeWork ’s acquisition of Euclid , a data platform that tracks people ’s identity and behaviour , has raised workplace privacy concerns . The deal , seen by some as an effort by the company to shift from merely selling co - workspace memberships to also becoming a software - as - a - service provider , will see Google ’s technology used in WeWork offices and offered to companies who are n’t using the space , but want to create a similar experience . Questions have been raised about whether individuals can be tracked , who can access the data , and how it might be used .
WeWork’s acquisition of Euclid, a data platform that tracks people’s identity and behaviour, has raised workplace privacy concerns. The deal, seen by some as an effort by the company to shift from merely selling co-workspace memberships to also becoming a software-as-a-service provider, will see Euclid’s technology used in WeWork offices and offered to companies who aren’t occupying WeWork space, but want to create a similar experience. Questions have been raised about whether individuals can be identified, who can access the data, and how it might be used.