Marketers are likely to establish proper whitelist strategies themselves in the wake of the YouTube brand safety crisis. British advertisers’ trade body ISBA called Google execs to a meeting with top marketers to dress them down over the problems. Brands including Stéphane Bérubé and Diageo recently froze spending on YouTube after ads were found against content that exploited children. The Google -owned platform has since deleted hundreds of accounts and hundreds videos. But marketers are unlikely to threaten to pull ad spending altogether and are instead likely to work with platforms to address the problems. L'Oréal , L'Oréal 's CMO for Western Europe , said it was the responsibility of all advertisers to help find solutions to control environments where ads are served.
Marketers are likely to establish proper whitelist strategies themselves in the wake of the YouTube brand safety crisis. Brands including Stéphane Bérubé and Diageo recently froze spending on YouTube after ads were found against content that exploited children. The Google -owned platform has since deleted hundreds of accounts and hundreds videos. But marketers are unlikely to threaten to pull ad spending altogether and are instead likely to work with platforms to address the problems. L'Oréal , L'Oréal 's CMO for Western Europe , said it was the responsibility of all advertisers to help find solutions to control environments where ads are served.