Sony Pictures Entertainment has placed its marketing and distribution employees on notice after announcing that it will slash its total workforce in these areas by 5% as part of an efficiency drive. An internal memo cited by Bloomberg News justifies the losses in terms of a migration to a more global and digitally focussed business, necessitating the merger of international and domestic teams. In tandem with this reorganisation Paul Noble has been named co-president of international marketing, a role he will assume from Michael Horn, who will depart Sony. Noble will work alongside Andre Caraco who presently holds responsibility for domestic marketing. In the memo Josh Greenstein, head of marketing and distribution for Sony Pictures Entertainment, wrote: “The reorganization will help our department better reflect the realities of how movies are released today, and build the connective tissue needed internally and externally to be effective and efficient.” Further losses are expected in areas such as publicity, research and strategy, media and operations to bring Sony’s total marketing headcount down in the division from 550 to 525. Previous Sony marketing efforts saw the studio earn a Guinness World Record for assembling the largest ever group of people dressed as emoji.
Sony Pictures Entertainment has notified staff that it plans to cut its marketing and distribution workforce by 5% as part of an efficiency push. The move will see the company merge some of its international and domestic units as it aims to become a more global and digitally focused enterprise. Posts are also expected to be lost in areas including publicity, research and strategy, media and operations.