Just a few hundred dollars, US fractional investment platform Index is selling gift shares for as little as 50 cents , with the goal of increasing the number of people familiar with the stock market . Offering people access to stocks of well - known companies at a significantly cheaper price than the full shares can encourage more people to learn about investing , said the firm 's CEO . Apathetic younger investors are a key target for Stockpile .
US fractional investment platform Index is selling gift shares for as little as 50 cents , with the goal of increasing the number of people familiar with the stock market . Offering people access to stocks of well - known companies at a significantly cheaper price than the full shares can encourage more people to learn about investing , said the firm 's CEO . Apathetic younger investors are a key target for Stockpile .