McDonald’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup. The firms are combining Google’s “Real-Time Trigger” with a data management platform to anticipate moments during matches when fans are most likely to order food. “We want people to be able to get their food at the right time of day or even on the way home from work,” said David Lee, chief marketing officer for McDonald Brought to you by the Russia 2018 sponsor partners with Google and OMD to anticipate ‘hungry moments’. ’s. Adverts can even be tailored to correspond to real-time events or predetermined moments.
McDonald’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup. The firms are combining Google’s “Real-Time Trigger” with a data management platform to anticipate moments during matches when fans are most likely to order food. “We want people to be able to get their food at the right time of day or even on the way home from work,” said David Lee, chief marketing officer for McDonald’s. Adverts can even be tailored to correspond to real-time events or predetermined moments.