President and Founder of HomeGate Real Estate, Paul Tippetts, talks about the firm’s model for selling real estate, which includes using flexible workspace provided by Regus. Profitability, keeping up with technology, maintaining sufficient inventory, and recruiting younger agents are among the biggest challenges cited for firms in the next few years. With 92% of business started online, HomeGate believes money is better spent on advertising, because that is where buyers are searching, rather than on a 5,000-square foot building that usually sits empty, as these days agents only occasionally require an office space. Tippetts boasts that “When customers ask where our office is, we can happily say. ‘It’s in your house.’ ”
President and Founder of HomeGate Real Estate, Paul Tippetts, talks about the firm’s model for selling real estate, which includes using flexible workspace provided by Regus. With 92% of business started online, HomeGate believes money is better spent on advertising, because that is where buyers are searching, rather than on a 5,000-square foot building that usually sits empty, as these days agents only occasionally require an office space. Tippetts boasts that “When customers ask where our office is, we can happily say. ‘It’s in your house.’ ”