The ad tech platform connects agencies and brands to an invitation-only set of publishers to ensure a safe, rich-media ad environment. US mobile ad strategist Kargo has expanded into New Zealand. The ad tech firm links brands and agencies to an invitation-only set of publishers to provide a safe and rich-media ad environment. In the US, where Facebook is still in its infancy, it was hard for advertisers to get their message across without being seen by people who had already made up their minds. New sales manager Tim Richards, who previously worked with Blis, News Corp and Yahoo, will oversee the expansion of Kargo's client and publisher relationships in the region.
US mobile ad strategist Kargo has expanded into New Zealand. The ad tech firm links brands and agencies to an invitation-only set of publishers to provide a safe and rich-media ad environment. In the US, where Facebook is still in its infancy, it was hard for advertisers to get their message across without being seen by people who had already made up their minds. New sales manager Tim Richards, who previously worked with Blis, News Corp and Yahoo, will oversee the expansion of Kargo's client and publisher relationships in the region.