> DMA News Desk [user_pass] Yahoo has introduced programmatic native ads on the BrightRoll platform , while also allowing users to bid on native mobile inventory via a new application programming interface . Yahoo is offering native ads due to their popularity among developers and publishers ; Yahoo predicts the add on will reach around $ 100 by 2018 .
Yahoo has introduced programmatic native ads on the BrightRoll platform , while also allowing users to bid on native mobile inventory via a new application programming interface . Yahoo is offering native ads due to their popularity among developers and publishers ; Yahoo predicts the add on will reach around $ 100 by 2018 .