08/07/2019 | 03:35am EDT Today Avon announced the launch of its new True 5-in-1 Lash Genius Mascara, developed in answer to social media's most-desired lash benefits: volume, length, lift, definition and dramatic black colour. Avon used the Genius Algorithm, an exclusive machine learning and artificial intelligence tool to read, filter, process and rank thousands of online consumer comments to determine the top features they crave in a mascara. The Genius Algorithm, created in partnership with data science and creative production company Media Monks, allowed Avon to slice through and analyse largest beauty database in the world - the internet - to inform the latest addition to its product portfolio. By leveraging its renowned R&D capabilities to harness this unprecedented level of consumer insight, Avon is opening up its brand by offering a product that delivers exactly what the customer is asking for right now. James Thompson, Avon's global Chief Marketing Officer Developed by Avon's multiple-awarded R&D team, True 5-in-1 Lash Genius combines a high-tech multi-action brush and a smart control gel formula infused with deep carbon-black pigments that are both buildable and lightweight. While the short bristles quickly load the formula onto lashes from root to tip and corner to corner to deliver the internet's number one benefit, dramatic multi-dimensional volume, the comb grabs the lashes to lengthen, lift and separate each one of them. True 5-in1 Lash Genius is also smudge-proof and water-resistant, standing up to heat and humidity to put an end on mirror-checks throughout the day. James Thompson, Avon's Global Chief Marketing Officer To learn more and buy Avon True 5-in-1 Lash Genius mascara, visit your local Avon website. Disclaimer Avon Products Inc. published this content on 07 August 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 07 August 2019 07:34:04 UTC Income Statement Evolution
Avon has launched a new make - up line developed using the Genius Algorithm , an exclusive tool that uses machine learning and artificial intelligence to read and rank thousands of online user comments . The Genius algorithm , which was created in partnership with MediaMonks , enabled Avon to harness the largest beauty salon in the world to create its new True 5-in-1 Lash of Mascara .