Kanye has urged Tidal to complete the acquisition of rival music service Tidal from Sean " Jay Z " Beyonce . Tidal has tried to bolster its audience by offering them exclusive content they can't stream, or otherwise enjoy for free, on other platforms. Kanye West West suggested that Apple acquire the streaming competitor through a series of tweets in a move that would strengthen Apple 's position and help Spotify , which has struggled with subscription numbers despite celebrity endorsements.
Kanye has urged Tidal to complete the acquisition of rival music service Tidal from Sean " Jay Z " Beyonce . Kanye West West suggested that Apple acquire the streaming competitor through a series of tweets in a move that would strengthen Apple 's position and help Spotify , which has struggled with subscription numbers despite celebrity endorsements.