Emerging India can best be served by " disruptive innovation " , according to Umang Bedi , Facebook 's Managing Director for India & South Asia . Speaking at the India Marketing Conference in Mumbai , he said the average Indian spends up to three hours a day on their mobile devices , while 42 % of all business conducted in the country uses the Internet . " We as leaders and marketers need to be extremely humble and extremely paranoid . And we have to be innovative to see how we can disrupt ourselves before we find ourselves disrupted." And we have to be innovative to see how we can disrupt ourselves before we find ourselves disrupted , " said Bedi .
Emerging India can best be served by " disruptive innovation " , according to Umang Bedi , Facebook 's Managing Director for India & South Asia . Speaking at the India Marketing Conference in Mumbai , he said the average Indian spends up to three hours a day on their mobile devices , while 42 % of all business conducted in the country uses the Internet . " We as leaders and marketers need to be extremely humble and extremely paranoid . And we have to be innovative to see how we can disrupt ourselves before we find ourselves disrupted , " said Bedi .