Sky is to launch its mobile service , nearly two years after it signed a deal with BT to use its O2 network , offering a quad play service ( TV , internet , broadband and mobile ) much later than rivals Virgin Media , TalkTalk and BT , which owns mobile network EE . However , research team at Haitong believe Sky Mobile will be " an extra customer cost and an ineffective retention tool " that will be unable to " soften the blow of its ever rising pay TV competition . As it did with broadband, we think Sky will use cheap mobile to soften the blow of its ever increasing pay TV prices," said Haitong research analysts in a note last week. " In addition , they said that O2 's network quality has been " markedly inferior to EE 's for a number of years " .
Sky is to launch its mobile service , nearly two years after it signed a deal with BT to use its O2 network , offering a quad play service ( TV , internet , broadband and mobile ) much later than rivals Virgin Media , TalkTalk and BT , which owns mobile network EE . However , research team at Haitong believe Sky Mobile will be " an extra customer cost and an ineffective retention tool " that will be unable to " soften the blow of its ever rising pay TV competition . " In addition , they said that O2 's network quality has been " markedly inferior to EE 's for a number of years " .