Since the original video SSPs are now part of large media companies, we know there is a big opportunity to serve publishers and brand advertisers via an independent video SSP.” AdExchanger has obtained an email by Facebook which states that its LiveRail exchange plans to terminate publisher services for an unknown number of customers by the end of 2018 . Google has also taken similar steps on its platform , seen as a way to help reduce fraud and invalid traffic . An anonymous source said , “ they want to clean up bad inventory and to improve the overall quality of service . ”
AdExchanger has obtained an email by Facebook which states that its LiveRail exchange plans to terminate publisher services for an unknown number of customers by the end of 2018 . Google has also taken similar steps on its platform , seen as a way to help reduce fraud and invalid traffic . An anonymous source said , “ they want to clean up bad inventory and to improve the overall quality of service . ”