Alibaba has invested in NFC in order to provide brands with near-field communication ( Smart Cosmos ) authentication services. Smartrac Technology Smart Cosmos lets brands use NFC to build and embed a unique identity, which cannot be copied or stolen, into individual products. This, in turn, provides full control and visibility of each product throughout its lifetime. “Thus, it provides full control and visibility of each genuine product throughout its product lifetime. Smartrac's has also taken a seat on Michael Evans 's board.
Alibaba has invested in NFC in order to provide brands with near-field communication ( Smart Cosmos ) authentication services. Smartrac Technology Smart Cosmos lets brands use NFC to build and embed a unique identity, which cannot be copied or stolen, into individual products. This, in turn, provides full control and visibility of each product throughout its lifetime. Smartrac's has also taken a seat on Michael Evans 's board.