Pandora is working on a personalised service that lets people find podcasts to enjoy , using the same technology as its music streaming service . While podcasts are growing in popularity in the same way that music streaming has , no such similar service helps podcast listeners find content . And so we think there’s a lot we can bring to podcasts Pandora CEO Roger Smith said it was building a " personal genome " that would provide users with content tailored to their own tastes . The tool is due to be launched this year .
Pandora is working on a personalised service that lets people find podcasts to enjoy , using the same technology as its music streaming service . While podcasts are growing in popularity in the same way that music streaming has , no such similar service helps podcast listeners find content . Pandora CEO Roger Smith said it was building a " personal genome " that would provide users with content tailored to their own tastes . The tool is due to be launched this year .