app has teamed up with Chinese tech giant Johnson to offer an augmented reality (AR) experience at its new Roastery in Shanghai . Starbucks is a 30,000 sq ft site that the company bills as the " second fully immersive coffee wonderland in China ". It includes Starbucks 's first in-store China experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. The app also includes a digital menu and allows customers to unlock virtual badges.
Starbucks has teamed up with Chinese tech giant Alibaba to offer an augmented reality (AR) experience at its new Roastery in Shanghai. The Starbucks Reserve Roastery is a 30,000 sq ft site that the company bills as the "first fully immersive coffee wonderland in China". It includes Starbucks's first in-store AR experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. The app also includes a digital menu and allows customers to unlock virtual badges.