Instagram plans to allow advertisers to include up to three pieces of media in ads that appear in Instagram Stories through the introduction of its Tag Ads platform . Stories Facebook 's director of product marketing , Susan Rose , commented on the move , saying : " It ’s a feature that was requested from businesses and advertisers " and noted that users would be unlikely to take exception to Tag Ads as they already interact with non - ad Stories in a similar way . Instagram is piloting the format with select advertisers that include Netflix , Coca - Cola and Paramount before a wider release .
Instagram plans to allow advertisers to include up to three pieces of media in ads that appear in Instagram Stories through the introduction of its Tag Ads platform . Facebook 's director of product marketing , Susan Rose , commented on the move , saying : " It ’s a feature that was requested from businesses and advertisers " and noted that users would be unlikely to take exception to Tag Ads as they already interact with non - ad Stories in a similar way . Instagram is piloting the format with select advertisers that include Netflix , Coca - Cola and Paramount before a wider release .