Mr Cross told the BBC the case did begin to become stressful. Apple has been forced to withdraw claims in its marketing literature that the Apple Watch family is impact resistant , after a consumer from the small Welsh town of Aberystwyth won a recent case against the multi - national American technology company for violating the region 's Sale of Goods Act in its refusal to honour his Apple Watch warranty . When Mr Gareth Cross , 32 , from Aberystwyth , spotted a crack in the " Ion - X " glass and aluminium face of his new watch only 10 days after purchasing it for £ ##500 in July 2015 , the technology giant refused to repair it under the warranty , despite Apple 's official claim that the watch was scratch - resistant . After a lengthy court case , Apple were ordered to refund the original price of the watch and pay £ 429 costs . Mr Cross has stated his intention to eventually buy another Apple watch , despite this unfortunate episode .
Apple has been forced to withdraw claims in its marketing literature that the Apple Watch family is impact resistant , after a consumer from the small Welsh town of Aberystwyth won a recent case against the multi - national American technology company for violating the region 's Sale of Goods Act in its refusal to honour his Apple Watch warranty . When Mr Gareth Cross , 32 , from Aberystwyth , spotted a crack in the " Ion - X " glass and aluminium face of his new watch only 10 days after purchasing it for £ ##500 in July 2015 , the technology giant refused to repair it under the warranty , despite Apple 's official claim that the watch was scratch - resistant . After a lengthy court case , Apple were ordered to refund the original price of the watch and pay £ 429 costs . Mr Cross has stated his intention to eventually buy another Apple watch , despite this unfortunate episode .