Unilever – with the help of its partners – hopes to create a system that will operate across the globe, while putting privacy and consumer experience at the forefront of the advertising ecosystem. Unilever has launched a cross-media measurement model to help brands find out how campaigns are performing in all media sectors. The new tool is called the “Media Measurement Toolkit” and it will be used by Unilever, its global agency agencies and other partners as part of their marketing efforts. The plan is to put all the existing measurement tools into a single system, to measure all data about a campaign’s media performance; Unilever wants it to become a global product.
Unilever has launched a cross-media measurement model to help brands find out how campaigns are performing in all media sectors. The new tool is called the “Media Measurement Toolkit” and it will be used by Unilever, its global agency agencies and other partners as part of their marketing efforts. The plan is to put all the existing measurement tools into a single system, to measure all data about a campaign’s media performance; Unilever wants it to become a global product.