A new national survey of 2,225 US adults has found that 48 % of American car owners ( or car owners ) would consider a traditional hybrid the next time they are in the market for a new vehicle , a result identical to 2013 findings . Begun in 1963, The Harris Poll is one of the longest running surveys measuring public opinion in the U.S. and is highly regarded throughout the world. Harris suggests lower consideration rates for plug - in vehicles , whether they be plug - in hybrids ( 27 % , up 2 percentage points ) or pure electrics ( 21 % , also up 2 points ) .
A new national survey of 2,225 US adults has found that 48 % of American car owners ( or car owners ) would consider a traditional hybrid the next time they are in the market for a new vehicle , a result identical to 2013 findings . Harris suggests lower consideration rates for plug - in vehicles , whether they be plug - in hybrids ( 27 % , up 2 percentage points ) or pure electrics ( 21 % , also up 2 points ) .