MediaMath has acquired Spree7 to help drive programmatic media and data management solutions in Germany , Austria and Switzerland ( DACH ) . Spree7 is a partnership between Swisscom and the American real-time advertising pioneer MediaMath. The DACH platform is evolving quickly to programmatic technology and holds huge potential for digital advertising , particularly Germany - the second largest digital market in Europe . The acquisition will allow MediaMath to drive programmatic in this lucrative market .
MediaMath has acquired Spree7 to help drive programmatic media and data management solutions in Germany , Austria and Switzerland ( DACH ) . The DACH platform is evolving quickly to programmatic technology and holds huge potential for digital advertising , particularly Germany - the second largest digital market in Europe . The acquisition will allow MediaMath to drive programmatic in this lucrative market .