The German Football Association (DFB) has extended its partnership with sports betting operator bwin through to the end of 2022. The betting brand will retain advertising rights for the DFB, along with its national teams and domestic cups. The agreement will also grant bwin exposure in the third-tier 3. The rights include all associated logos and social media. Social media platforms such as Facebook have been identified by Deutsche Telekom in a bid to boost revenue from online betting.
The German Football Association (DFB) has extended its partnership with sports betting operator bwin through to the end of 2022. The betting brand will retain advertising rights for the DFB, along with its national teams and domestic cups. The rights include all associated logos and social media. Social media platforms such as Facebook have been identified by Deutsche Telekom in a bid to boost revenue from online betting.