After introducing directly sold pre - install ads earlier this year , Snapchat is working with direct response specialists about granting access to its API , which was introduced to a limited set of partners in June . Snapchat is also building a self - serve ad product so that users can create their own campaigns rather than go through Google ’s sales team . Ads encouraging consumers to launch new apps make up some 40 % of mobile ad spend .
After introducing directly sold app-install ads earlier this year, Snapchat is talking with direct response specialists about granting access to its API, which was introduced to a limited set of partners in June. Snapchat is also building a self-serve ad product so that brands can create their own campaigns rather than going through Snapchat’s sales team. Ads encouraging consumers to install new apps make up some 25% of mobile ad spend.