Google has expanded its ad customisation features to enable users to mute reminder ads that follow them across multiple sites. The new functionality, which will appear in the Ad Settings menu, allows users to mute unwanted reminder ads across multiple devices. While the innovation has no impact on ads seen on non-Google platforms, the company hopes to roll out the feature to more of its own platforms, including YouTube, Search and Gmail. In a blog post, Google’s VP for Ads, Sridhar Ramaswamy, said the change was made because “reminders are one of our most important advertising products.”
Google has expanded its ad customisation features to enable users to mute reminder ads that follow them across multiple sites. The new functionality, which will appear in the Ad Settings menu, allows users to mute unwanted reminder ads across multiple devices. While the innovation has no impact on ads seen on non-Google platforms, the company hopes to roll out the feature to more of its own platforms, including YouTube, Search and Gmail. The move makes business sense, sending the same ads to someone who no longer wants them is a waste of time and resources.