Pandora is working on a personalised service that lets people find podcasts to enjoy , using the same technology as its music streaming service . While podcasts are growing in popularity in the same way that music streaming has , no such similar service helps podcast listeners find content . Pandora CEO Roger Smith said it was building a " personal genome " that would provide users with content tailored to their own tastes . The tool is due to be launched this year .
Pandora is working on a personalised service that lets people find podcasts to enjoy, using the same technology as its music streaming service. While podcasts are growing in popularity in the same way that music streaming has, no such similar service helps podcast listeners find content. Pandora CEO Roger Lynch said it was building a "podcast genome" that would present users with podcasts tailored to their own tastes. The tool is due to be launched this year.