Snapchat is offering bonuses, discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers, according to anonymous agency executives cited by Digiday. “They’re doing it to accelerate their 2017 ad revenue, especially given their Q1 earnings miss,” said Tom Buontempo, president at Attention. The value of these incentives varies between ad agencies, but it is hoped that the offers will boost the platform's Q2 earnings after a disappointing Q1. Snap has been struggling with declining user growth since its acquisition by Facebook last year.
Snapchat is offering bonuses, discount coupons and media credits for Q2 2017 in an attempt to attract ad buyers, according to anonymous agency executives cited by Digiday. The value of these incentives varies between ad agencies, but it is hoped that the offers will boost the platform's Q2 earnings after a disappointing Q1. Snap has been struggling with declining user growth since its acquisition by Facebook last year.