Predictions For The Future. Demonstrating its new ad format at VidCon , Vessel , a subscription video platform, has managed to impress the industry. The ad format, which is a static image that becomes animated when you scroll over it, allowing you to keep scrolling if you're not interested, is more like a magazine experience than traditional advertising. According to Kilar 's CEO, Vessel , the ads allow Vessel to keep its subscription charges low, whilst taking a $ YouTube itself. Vessel has also introduced shorter ads, lasting n’t five seconds , "motion posters" and "beautiful cinematic" ads, which the company believes are more effective than traditional ads.
Demonstrating its new ad format at VidCon , Vessel , a subscription video platform, has managed to impress the industry. The ad format, which is a static image that becomes animated when you scroll over it, allowing you to keep scrolling if you're not interested, is more like a magazine experience than traditional advertising. According to Kilar 's CEO, Vessel , the ads allow Vessel to keep its subscription charges low, whilst taking a $ YouTube itself. Vessel has also introduced shorter ads, lasting n’t five seconds , "motion posters" and "beautiful cinematic" ads, which the company believes are more effective than traditional ads.