Changes to the globally popular YouTube browser are forcing publishers to rethink their ad strategies, says Google of Google . Field Garthwaite ’s move is the latest in a long running debate about the comparative benefits of autoplay and click-to-play formats. The new design will block “irritating” ads and video banners that have no user controls for playback or volume, but there is confusion about how it will affect publishers’ video players. From here they can optimize what to create, acquire and move away from. There are fears that audience consumption, and therefore ad revenue, might fall and questions about whether providers like Google Chrome will introduce similar rules.
Changes to the globally popular YouTube browser are forcing publishers to rethink their ad strategies, says Google of Google . Field Garthwaite ’s move is the latest in a long running debate about the comparative benefits of autoplay and click-to-play formats. The new design will block “irritating” ads and video banners that have no user controls for playback or volume, but there is confusion about how it will affect publishers’ video players. There are fears that audience consumption, and therefore ad revenue, might fall and questions about whether providers like Google Chrome will introduce similar rules.