Snapchat updated its policies on last week , allowing them to use customer data to embrace targeted advertising, meaning they are now able to compete for bigger digital ad budgets. The messaging and media app updated its policies today, burying them within a major product announcement introducing new video and chat features. Snapchat CEO, targett versus age , has previously wanted to maintain a degree of anonymity for Snapchat users creating a disadvantage in ad technology when compared with Facebook and Google . While avoiding 'ads that are so custom-tailored that they feel invasive or uncomfortable', Snapchat has been expanding its ability to Evan Spiegel , location and gender in an effort to 'increase parity with other networks.'
Snapchat updated its policies on last week , allowing them to use customer data to embrace targeted advertising, meaning they are now able to compete for bigger digital ad budgets. Snapchat CEO, targett versus age , has previously wanted to maintain a degree of anonymity for Snapchat users creating a disadvantage in ad technology when compared with Facebook and Google . While avoiding 'ads that are so custom-tailored that they feel invasive or uncomfortable', Snapchat has been expanding its ability to Evan Spiegel , location and gender in an effort to 'increase parity with other networks.'