Print advertising in the UK has seen its best Q1 results in seven years . Tabloids saw a 2.8 % rise , quarterly , to £ 77.8 m ( $ 101 ##m ) , while the broadsheets saw a 0.3 % decline to £ 55 m , the best quarterly showing since the end of 2010 . Industry analysts attributed the boost to advertisers shunning Facebook and Google amid brand safety concerns . Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly , offering more scale and transparency . The biggest print publishers were Sky , BT , Imagine Media , DFS and Asda , which spent a total of £ 20 m .
Print advertising in the UK has seen its best Q1 results in seven years. Tabloids saw a 2.8% increase, YoY, to £77.8m ($101m), while the broadsheets saw a 0.3% decline to £48m, the best quarterly showing since the end of 2010. Industry analysts attribute the boost to advertisers shunning Facebook and Google amid brand safety concerns. Publishers have also fought back against years of declines by joining forces to challenge the digital duopoly, offering more scale and transparency. The biggest print advertisers were Sky, BT, Imagine Cruising, DFS and Asda, which spent a total of £20m.