Facebook has launched PockeTVC , a feature enabling advertisers to optimise their video content for mobile . If the scrolling speed of mobile is averaging at 1.7 seconds, we must fundamentally rethink the first few seconds and capture attention quickly with our most arresting frames.” On mobile , scrolling speed averages 1.7 seconds and almost half of a video 's value must be delivered within the first three seconds , presenting a challenge to advertisers . Billed as a " low - cost , low - risk way to optimise content that brands already own " , PockeTVC has already produced results for brands including McDonald 's in Malaysia , whose campaign for spicy chicken resulted in the product selling out .
Facebook has launched PockeTVC , a feature enabling advertisers to optimise their video content for mobile . On mobile , scrolling speed averages 1.7 seconds and almost half of a video 's value must be delivered within the first three seconds , presenting a challenge to advertisers . Billed as a " low - cost , low - risk way to optimise content that brands already own " , PockeTVC has already produced results for brands including McDonald 's in Malaysia , whose campaign for spicy chicken resulted in the product selling out .