Norwegian media house Schibsted has boosted its programmatic revenue by between 10% and 20% by switching to an ad server customised with a pacing algorithm. Or to ensure that direct campaigns deliver in full, they may turn away higher programmatic CPMs. The company says the move is aimed at improving user experience for users who are used to seeing ads on their mobile devices.
Norwegian media house Schibsted has boosted its programmatic revenue by between 10% and 20% by switching to an ad server customised with a pacing algorithm. The company says the move is aimed at improving user experience for users who are used to seeing ads on their mobile devices.