The rapid development of virtual reality ( VR ) technology in recent years has created a viable new platform which estate agents should be harnessing . Tom Murray , IT director at digital firm UXG , believes while traditional marketing materials and viewing appointments will continue to serve as the foundations of the industry , VR offers estate agents a third consideration which should be implemented to help visualise how they would look under different colour schemes or by adding a home 's existing furniture . Whether offering a property for sale or rental, it is easy to see the time and cost-saving opportunities that this stage could offer a busy estate agent as staff can showcase numerous properties during a single session, thus maximising viewing capabilities and driving efficiencies for all parties. With continuous improvements and effectiveness increasing in the near future , opportunities to take advantage of VR are only set to expand .
The rapid development of virtual reality ( VR ) technology in recent years has created a viable new platform which estate agents should be harnessing . Tom Murray , IT director at digital firm UXG , believes while traditional marketing materials and viewing appointments will continue to serve as the foundations of the industry , VR offers estate agents a third consideration which should be implemented to help visualise how they would look under different colour schemes or by adding a home 's existing furniture . With continuous improvements and effectiveness increasing in the near future , opportunities to take advantage of VR are only set to expand .