Conservative members of the UK parliament have said childhood obesity rates are rising, blaming, in part, TV ads for the trend. The Advertising Standards Authority (ASA) has warned that adverts featuring children with unhealthy eating habits could be misleading and cause "harm". She added poorer families were exposed to more ads for high fat, sugar and salt (HFSS) products than wealthier ones. In Thailand, he said, there was evidence that showing the cartoon Popeye on TV had led to kids who watched it doubling their intake of spinach and other green vegetables. Throup also called on TV celebrities to speak out against the UK's most popular TV shows being used to sell HFSS ads.
Conservative members of the UK parliament have said childhood obesity rates are rising, blaming, in part, TV ads for the trend. The Advertising Standards Authority (ASA) has warned that adverts featuring children with unhealthy eating habits could be misleading and cause "harm". She added poorer families were exposed to more ads for high fat, sugar and salt (HFSS) products than wealthier ones. Throup also called on TV celebrities to speak out against the UK's most popular TV shows being used to sell HFSS ads.