Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns. Marketers have the option to use custom Media Ratings Council-approved metrics within Display & Video 360, and can also decide the length an advertisement appears before counting it as viewable, as well as the percentage of the ad in view. The new AdWords Insights feature is available for all publishers with at least one million unique visitors per month. Marketers are also able to run brand lift studies for any video buy.
Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns. Marketers have the option to use custom Media Ratings Council-approved metrics within Display & Video 360, and can also decide the length an advertisement appears before counting it as viewable, as well as the percentage of the ad in view. Where companies previously needed to pay vendors to measure unique reach across media purchased both on and off Google, now they can do so via a provided free product. Marketers are also able to run brand lift studies for any video buy.