Ofer Druker, Chief Executive Officer of Tremor International, commented: "We are delighted to announce another strategic milestone for the enlarged group as we seek to further capitalise on our expanded operational footprint. " Tremor International has announced that it has rolled out its programmatic advertising platform in Europe , exposing the company to millions of potential new customers and enhancing brand recognition . The platform helps publishers connect with advertisers , and is integrated with Google ’s Data Management Platform . Tremor said the platform 's European launch would strengthen the adtech ecosystem and help to diversify the company 's revenue streams .
Tremor International has announced that it has rolled out its programmatic advertising platform in Europe , exposing the company to millions of potential new customers and enhancing brand recognition . The platform helps publishers connect with advertisers , and is integrated with Google ’s Data Management Platform . Tremor said the platform 's European launch would strengthen the adtech ecosystem and help to diversify the company 's revenue streams .