Uber put Khosrowshahi in the ads because he is "a big proofpoint we are changing. Uber has launched what it says is its biggest advertising campaign to date on 17 September during an NBC News broadcast . The campaign , Doors Are Always Opening , has been created by 72AndSunny , an LA - based ad agency . It features people taking Uber rides to important life events . The campaign marks a change in focus from Uber 's previous campaign , which launched in the wake of sexual harassment and gender discrimination allegations . Spending data on the new campaign has not been released . It has also recently redesigned its app logo , with the symbol replaced by a logo which spells out " Uber " .
Uber has launched what it says is its biggest advertising campaign to date on 17 September during an NBC News broadcast . The campaign , Doors Are Always Opening , has been created by 72AndSunny , an LA - based ad agency . It features people taking Uber rides to important life events . The campaign marks a change in focus from Uber 's previous campaign , which launched in the wake of sexual harassment and gender discrimination allegations . Spending data on the new campaign has not been released . It has also recently redesigned its app logo , with the symbol replaced by a logo which spells out " Uber " .