The female touches at Blooms are partly physical—soft furniture, pastel colors, and shower rooms that feature hair dryers and full-length mirrors. Mirroring a new trend in the US , London 's Blooms Business Club has opened the UK industry 's first female - focused co - working space . The flexible workspace is on the edge of London 's start - up district , Shoreditch , and was set up by Jenny Li , a former consultant at McKinsey & Company . It was opened up as an outgrowth of work at Blooming Founders , and now has about 150 members . While Blooms is very much " women first " , it is also open to men , although only eight have joined so far .
Mirroring a new trend in the US , London 's Blooms Business Club has opened the UK industry 's first female - focused co - working space . The flexible workspace is on the edge of London 's start - up district , Shoreditch , and was set up by Jenny Li , a former consultant at McKinsey & Company . It was opened up as an outgrowth of work at Blooming Founders , and now has about 150 members . While Blooms is very much " women first " , it is also open to men , although only eight have joined so far .