UMG (UMG) has announced a multi-year partnership with 7Digital which aims to modernise the company's digital music services and boost its revenues. Update: 7digital just reached out to DMN to clarify that the partnership will not focus on individual artist sites. The deal will focus on improving the functionality of the company's existing streaming service by optimising its playlists. According to 7Digital, the partnership could generate 9.99 for Universal Music Group within the first year of collaboration. The company has a track record of creating innovate revenue streams outside of traditional music business models, having previously helped artists like Shania Twain and Kanye West to create their own digital hubs.
UMG (UMG) has announced a multi-year partnership with 7Digital which aims to modernise the company's digital music services and boost its revenues. The deal will focus on improving the functionality of the company's existing streaming service by optimising its playlists. According to 7Digital, the partnership could generate 9.99 for Universal Music Group within the first year of collaboration. The company has a track record of creating innovate revenue streams outside of traditional music business models, having previously helped artists like Shania Twain and Kanye West to create their own digital hubs.