Following decades of increasing numbers of commercials on TV, many networks are now starting to cut them back as they seek to stem the shrinking audiences and attract young viewers, who have shifted to on-demand services such as Netflix and YouTube. It’s hard not to get excited as a viewer, but you can bet that network execs are feeling some pressure. The move is a response to growing concerns about how much time viewers spend watching TV — especially in prime time. This follows a similar trend happening on online advertisers as well, with YouTube releasing its Red subscription service thereby allowing viewers the option for a premium ad-free experience. All this means is that advertising is heading towards a major transformation.
Following decades of increasing numbers of commercials on TV, many networks are now starting to cut them back as they seek to stem the shrinking audiences and attract young viewers, who have shifted to on-demand services such as Netflix and YouTube. The move is a response to growing concerns about how much time viewers spend watching TV — especially in prime time. This follows a similar trend happening on online advertisers as well, with YouTube releasing its Red subscription service thereby allowing viewers the option for a premium ad-free experience. All this means is that advertising is heading towards a major transformation.