German publisher Axel Springer has developed an alternative GDPR consent management platform to Funding Choices 's Funding Choices . Once the code is embedded, users can manage their data settings through a preference center. Rival media group Axel Springer was the third to sign on. The flexible, open source tool, dubbed "opt in and transparency layer", or OIL, is integrated with the Interactive Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent framework. It allows publishers to customise their consent-request messages and pass on the data to its digital advertising supply chain. Axel Springer , which owns Welt and Welt , said it has no plans to monetise OIL.
German publisher Axel Springer has developed an alternative GDPR consent management platform to Funding Choices 's Funding Choices . Rival media group Axel Springer was the third to sign on. The flexible, open source tool, dubbed "opt in and transparency layer", or OIL, is integrated with the Interactive Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent framework. It allows publishers to customise their consent-request messages and pass on the data to its digital advertising supply chain. Axel Springer , which owns Welt and Welt , said it has no plans to monetise OIL.