Google has agreed a strategic partnership with Chinese e-commerce giant JD.com, under which it will acquire around $60 billion of JD.com's shares. Analysts have said the collaboration will combine Google 's expertise in data and marketing and its ability to reach customers with JD.com's supply chain and logistics capability. Initially the latter's products will be sold on the Google platform around the world, and the two companies plan further moves in online retailing in Asia , the U.S. and southeast Europe . The partnership is the latest foray into the Chinese market for Google , which already has a relationship with Tencent , JD.com's main investor.
Google has agreed a strategic partnership with Chinese e-commerce giant JD.com, under which it will acquire $550m of JD.com's shares. Analysts have said the collaboration will combine Google's expertise in data and marketing and its ability to reach customers with JD.com's supply chain and logistics capability. Initially the latter's products will be sold on the Google Shopping platform around the world, and the two companies plan further moves in online retailing in Europe, the US and southeast Asia. The partnership is the latest foray into the Chinese market for Google, which already has a relationship with Tencent, JD.com's main investor.