It has been estimated that there will be 1 billion connected devices across the globe by 2020 , thus creating a huge opportunity for marketers , who can get information on the data that they are collecting on their devices everyday and give them insight into precisely﻿ who their consumers are . This data could allow marketers to have easier access to gain contact with their consumers , as this data is connected with a consumer relationship management service .
It has been estimated that there will be 75 billion connected devices across the globe by 2020, thus creating a huge opportunity for marketers, who can receive information on the data that people are collecting on their devices everyday and give futher insight into precisely﻿ who their consumers are. This data could enable marketers to have easier access to gain contact with their customers, as this data is connected with a consumer relationship management service.