Global brands Apple , Apple and Nike have all missed out on a top place on The Reputation Institute's 2016 US RepTrak 100 ; a major survey that ranks Chinese consumers' favourite companies based on seven key factors relating to a company's reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance. Among the the top ten Western brands featured for 2016 are BMW , Amazon and Rolex , e-tailer Intel , and several major technology companies with US chip maker Intel heading the list.
Global brands Apple, Facebook and Nike have all missed out on a top place on The Reputation Institute's 2016 China RepTrak 100; a major survey that ranks Chinese consumers' favourite companies based on seven key factors relating to a company's reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance. Among the the top ten Western brands featured for 2016 are BMW, Mercedes-Benz and Rolex, e-tailer Amazon, and several major technology companies with US chip maker Intel heading the list.