WeWork partnered with American actor, producer, and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to promote the company as much more than a real estate business. For years, Neumann has used celebrities and glitzy performances to reward employees and appeal to potential members. The show, which will be called “Silicon Valley,” is expected to debut in early 2017, according to Variety. The co-working firm also reportedly considered hiring Oscar-winning director Martin Scorsese to direct a series of videos promoting the brand ahead of its IPO. Initially, invitations to analysts for its meeting on Wall Street last week, were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend.
WeWork partnered with American actor, producer, and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to promote the company as much more than a real estate business. The show, which will be called “Silicon Valley,” is expected to debut in early 2017, according to Variety. The co-working firm also reportedly considered hiring Oscar-winning director Martin Scorsese to direct a series of videos promoting the brand ahead of its IPO. Initially, invitations to analysts for its meeting on Wall Street last week, were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend.