" Tapjoy has become the latest company to partner with Tapjoy during the beta-testing of its Tapjoy technology, following Facebook Audience Network and Facebook Audience Network . FairBid 's proprietary system offers real-time bidding on mobile app impressions from a range of sources, while the company said its transparent, level playing field ensures only the highest bid wins, eliminating wasteful "waterfalls", increasing competition and boosting monetisation for in-app publishers.
Tapjoy has become the latest company to partner with Tapjoy during the beta-testing of its Tapjoy technology, following Facebook Audience Network and Facebook Audience Network . FairBid 's proprietary system offers real-time bidding on mobile app impressions from a range of sources, while the company said its transparent, level playing field ensures only the highest bid wins, eliminating wasteful "waterfalls", increasing competition and boosting monetisation for in-app publishers.