Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Saatchi Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device . M&C Saatchi Performance is perfectly positioned to drive measurable growth for brands and we are thrilled for Hilton and the team to start the next phase of the journey," MacLennan added. The rebranding follows moves by countries including Singapore and Malaysia to push for a smarter digital audience through device interoperability and 5 ##G technology . M&C Saatchi Performance Asia Pacific Managing Director Chris Steedman said they were eagerly adopting hyperconnectivity , which would be further helped with internet of things , 5 ##G connectivity and rising smartphone sales .
Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Saatchi Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device . The rebranding follows moves by countries including Singapore and Malaysia to push for a smarter digital audience through device interoperability and 5 ##G technology . M&C Saatchi Performance Asia Pacific Managing Director Chris Steedman said they were eagerly adopting hyperconnectivity , which would be further helped with internet of things , 5 ##G connectivity and rising smartphone sales .