Dentsu Aegis Networks ( DAN ) has introduced a platform for use by its agencies in Australia that it said enables highly accurate tailoring of content and advertising . The M1 initiative gathers data from many different sources to assist users , and enables clients to reach specific audiences in large volumes . Agency brands can use the M1 platform to assist with insight , planning , activation and marketing . We believe the future of our industry is a personalised and addressable one, requiring a holistic understanding of people's behaviours and motivations. M1 was first introduced in the US and is designed to service all of DAN 's brands .
Dentsu Aegis Networks ( DAN ) has introduced a platform for use by its agencies in Australia that it said enables highly accurate tailoring of content and advertising . The M1 initiative gathers data from many different sources to assist users , and enables clients to reach specific audiences in large volumes . Agency brands can use the M1 platform to assist with insight , planning , activation and marketing . M1 was first introduced in the US and is designed to service all of DAN 's brands .