As mentioned last week , AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market . eMarketer 's latest US ad spending forecast shows that it has a long way to go to catch up with Google and Facebook who dominate the market . Google commands 32.9 % of mobile ad revenue in the US with Facebook capturing 19.4 % , in contrast Millennial Media captures just 0.3 % . Google is forecasted to remain the leading player in mobile through to 2017 , but Facebook 's share is growing at a higher rate which is expected to close the gap between the two . Facebook will take in nearly one in every five mobile ad buys in the US .
As mentioned last week, AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market. eMarketer's latest US ad spending forecast shows that AOL has a long way to go to catch up with Google and Facebook who dominate the market. Google commands 32.9% of mobile ad revenue in the US with Facebook capturing 19.4%, in contrast Millennial Media captures just 0.3%. Google is forecasted to remain the leading player in mobile through to 2017, but Facebook's share is growing at a higher rate which is expected to narrow the gap between the two. Facebook will take in nearly one in every five mobile ad dollars in the US.