6. Coca-Cola's Christmas advert has been judged the most engaging for viewers in a survey conducted using facial recognition technology. The ad features an animated Coca-Cola Santa Claus who is shown delivering presents to children around the world. In the survey, the company showed 55 UK Christmas adverts to 3,300 people. The Coca-Cola video showing members of Channel 4's Gogglebox programme responding to the company's Holidays Are Coming ad was rated in first place for audience reaction, while Vodafone's Christmas Love Story came in second. John Lewis finished in 17th place, after winning last year.
Coca-Cola's Christmas advert has been judged the most engaging for viewers in a survey conducted using facial recognition technology. The ad features an animated Coca-Cola Santa Claus who is shown delivering presents to children around the world. In the survey, the company showed 55 UK Christmas adverts to 3,300 people. The Coca-Cola video showing members of Channel 4's Gogglebox programme responding to the company's Holidays Are Coming ad was rated in first place for audience reaction, while Vodafone's Christmas Love Story came in second. John Lewis finished in 17th place, after winning last year.