Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising , especially in Asia . According to a 2015 report by Ficci - KPMG , mobile ad revenue in India touched the INR 5.2bn ( $ 78 m ) mark of which video constituted a significant 35 % . Challenges of Viewer Perception In mobile, the growth path is not without challenges. Consumers are fed up with display banners and pop - up ads , video ads offer a way for advertisers to communicate with consumers on a more personal level . A successful video ad has the potential to go viral on social media , diverting traffic back to the company app . Twitter and Facebook have already starting updating their features for video ads to help boost their numbers .
Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising , especially in Asia . According to a 2015 report by Ficci - KPMG , mobile ad revenue in India touched the INR 5.2bn ( $ 78 m ) mark of which video constituted a significant 35 % . Consumers are fed up with display banners and pop - up ads , video ads offer a way for advertisers to communicate with consumers on a more personal level . A successful video ad has the potential to go viral on social media , diverting traffic back to the company app . Twitter and Facebook have already starting updating their features for video ads to help boost their numbers .