Supply - side platform ( SSP ) Sharethrough announced it will partner with Kantar Millward Brown to develop research tools that analyse the impact of brand owners ' native advertising campaigns . “By partnering with Millward Brown, we’re able to take advantage of its extensive audience panels and real-time survey methodology to assess the true brand impact of native ads. A new survey framework provided by Kantar Millward Brown enables Sharethrough clients to ask more questions of their mobile native campaigns ' effectiveness as their campaigns evolve . The platform will also help brands access larger audiences and develop advanced audience panels .
Supply - side platform ( SSP ) Sharethrough announced it will partner with Kantar Millward Brown to develop research tools that analyse the impact of brand owners ' native advertising campaigns . A new survey framework provided by Kantar Millward Brown enables Sharethrough clients to ask more questions of their mobile native campaigns ' effectiveness as their campaigns evolve . The platform will also help brands access larger audiences and develop advanced audience panels .