Instagram has switched on its advertising API, which will help the photo sharing site transform itself into a major advertising player. " Read the original article on Business Insider. Access to the API will allow marketers to plan their campaigns in a more automated fashion, alongside other digital campaigns for Facebook and Twitter. Previously on Instagram, advertisers had to contact an Instagram sales representative, meaning adverts on the platform were restricted to those who were willing to invest both time and money. The move is part of Facebook’s broader push towards monetising all aspects of social media – from photos to videos to posts – with ads that are targeted at users based on what they like
Instagram has switched on its advertising API, which will help the photo sharing site transform itself into a major advertising player. Access to the API will allow marketers to plan their campaigns in a more automated fashion, alongside other digital campaigns for Facebook and Twitter. Previously on Instagram, advertisers had to contact an Instagram sales representative, meaning adverts on the platform were restricted to those who were willing to invest both time and money. The move is part of Facebook’s broader push towards monetising all aspects of social media – from photos to videos to posts – with ads that are targeted at users based on what they like