With the new partnership, it can do things like target ads that take into account your specific location, the weather, and the time of day. US music website Pandora Media is set to be the first music streaming service to offer personalised and sequential audio adverts , after signing a contract with British company A ##vid Ads . The move parallels the use of data - driven personalised video ads in video formats that target users based on their browsing habits and interests . Pandora currently has 81 million users .
US music website Pandora Media is set to be the first music streaming service to offer personalised and sequential audio adverts , after signing a contract with British company A ##vid Ads . The move parallels the use of data - driven personalised video ads in video formats that target users based on their browsing habits and interests . Pandora currently has 81 million users .