After announcing the over $406m account was up for review in last year , Coca-Cola has selected UM as its lead agency for the U.S. The move will see MediaCom change its media strategy, adopting a "hybrid approach", which will see some strategy assignments given to other shops. According to data from Kantar , Coca-Cola spent over $406m in North America last year , and this figure is expected to grow as cost-cutting savings from other areas of the business are diverted to media. " Coca-Cola 's MediaVest and MediaCom will continue to be responsible for Coca-Cola 's media business outside the US .
After announcing the over $406m account was up for review in last year , Coca-Cola has selected UM as its lead agency for the U.S. The move will see MediaCom change its media strategy, adopting a "hybrid approach", which will see some strategy assignments given to other shops. According to data from Kantar , Coca-Cola spent over $406m in North America last year , and this figure is expected to grow as cost-cutting savings from other areas of the business are diverted to media. Coca-Cola 's MediaVest and MediaCom will continue to be responsible for Coca-Cola 's media business outside the US .