Research claims the platform is outpacing traditional social outlets when it comes to influencing consumers Instagram has surpassed Twitter , Facebook and YouTube to become the most effective social media marketing tool , with Facebook following second and YouTube third . It is most popular among youth with 80 % of 18 - 24 year - olds saying that they are more likely to buy an item if someone they follow on Instagram shares it .
Instagram has surpassed Twitter , Facebook and YouTube to become the most effective social media marketing tool , with Facebook following second and YouTube third . It is most popular among youth with 80 % of 18 - 24 year - olds saying that they are more likely to buy an item if someone they follow on Instagram shares it .