Retail platform Edited notes that “vegan” leather currently only accounts for two percent of women’s leather goods produced by luxury brands – most of which comes from Stella McCartney. Consumers' attitude to retail leather is becoming similar to their unfavourable feelings towards fur, according to a survey by the Monrning Consult, meaning the leather industry may be hit by the same adverse effects in the future. Around 23% of people in the US and 37% in the UK believe leather is either a “somewhat or very inappropriate material” to make textiles with. The study also found that consumers are more likely than ever before to buy products made from animal products, with only 15% saying they would not do so if it was possible for them to.
Consumers' attitude to retail leather is becoming similar to their unfavourable feelings towards fur, according to a survey by the Monrning Consult, meaning the leather industry may be hit by the same adverse effects in the future. Around 23% of people in the US and 37% in the UK believe leather is either a “somewhat or very inappropriate material” to make textiles with. The study also found that consumers are more likely than ever before to buy products made from animal products, with only 15% saying they would not do so if it was possible for them to.