That’s partly because mobile ad blockers are often not as effective on mobile, especially within apps, as they are on desktops and laptops. The use of ad-blockers in the US is still rising, especially among younger people. This creates a problem for advertisers since it has been estimated that 75.11 million millennials will browse the internet on a device that employs an ad-blocker this year , according to eMarketer . However, the good news for advertisers is that adoption of ad-blockers on smartphones among millennials is still relatively low. Ad-blocking is far more popular on desktop with 7.9% of Americans blocking ads on desktops and laptops, compared with 20.1% on smartphones.
The use of ad-blockers in the US is still rising, especially among younger people. This creates a problem for advertisers since it has been estimated that 75.11 million millennials will browse the internet on a device that employs an ad-blocker this year , according to eMarketer . However, the good news for advertisers is that adoption of ad-blockers on smartphones among millennials is still relatively low. Ad-blocking is far more popular on desktop with 7.9% of Americans blocking ads on desktops and laptops, compared with 20.1% on smartphones.