Regus Took A Utilitarian Approach When the dot-com bubble burst, Regus’ business in the U.S. collapsed. Despite a 21-year head start, and having about five times as many locations, IWG’s valuation is less than a tenth of WeWork ’ s. The start-up disrupted the industry by creating a community feel at its spaces. Regus, the brand from which IWG grew, applied a utilitarian approach when it came out of bankruptcy after the dot-com bubble burst. But in recent years, the company has been trying to reinvent itself with an emphasis on social media and mobile apps.
Despite a 21-year head start, and having about five times as many locations, IWG’s valuation is less than a tenth of WeWork ’s. The start-up disrupted the industry by creating a community feel at its spaces. Regus, the brand from which IWG grew, applied a utilitarian approach when it came out of bankruptcy after the dot-com bubble burst. But in recent years, the company has been trying to reinvent itself with an emphasis on social media and mobile apps.