As we previously reported, Apple was said to be in talks with BMW to use the carbon fibre body of i3 for its upcoming electric car. Since the visit, there has been a reshuffle at the top of BMW, with Harald Krueger, appointed BMW Chief Executive in May, in favor of establishing his own team and his plans for BMW by year end, before engaging in new projects, a person familiar with his thinking told Reuters. However, latest reports suggest that both the companies have reportedly stalled their negotiations after Apple"s CEO Tim Cook recently visited BMW HQ. According to a report from The Wall Street Journal, Apple's chief executive has been "testing" an all-electric car at BMW's headquarters since last year. Meanwhile, BMW is said to be concerned about revealing information on its production know-how as it is not willing to become "a mere supplier" to Apple.
As we previously reported, Apple was said to be in talks with BMW to use the carbon fibre body of i3 for its upcoming electric car. However, latest reports suggest that both the companies have reportedly stalled their negotiations after Apple"s CEO Tim Cook recently visited BMW HQ. According to a report from The Wall Street Journal, Apple's chief executive has been "testing" an all-electric car at BMW's headquarters since last year. Meanwhile, BMW is said to be concerned about revealing information on its production know-how as it is not willing to become "a mere supplier" to Apple.