Smaato, the real-time ad platform for mobile publishers, has become the first mobile bidding partner for Google’s Exchange. The integration enables users of DoubleClick for Publishers to reach Smaato’s 450-plus mobile-specific demand partners, while Smaato's demand partners can compete for ad impressions based on price and priority. “Google is a great partner,” said Tim Smith, CEO of DoubleClick. Smaato has given Google access to a new in-app pool of demand it did not have previously.
Smaato, the real-time ad platform for mobile publishers, has become the first mobile bidding partner for Google’s Exchange. The integration enables users of DoubleClick for Publishers to reach Smaato’s 450-plus mobile-specific demand partners, while Smaato's demand partners can compete for ad impressions based on price and priority. Garrett McGrath, Smaato's SVP Product Strategy, said Google was focusing more on monetising the mobile app market through its exchange bidding product. Smaato has given Google access to a new in-app pool of demand it did not have previously.