Google has updated its desktop search to look more like its mobile results page , highlighting the company 's efforts to push advertisers to spend more readily on mobile , where most searches now occur . Google has removed the ads that appear on the right hand side of its search page on desktop and added up to four paid ads above the unpaid or " organic " listings . The move aims to increase Google 's share of the revenue per search ad , with advertisers expected to bid more heavily for fewer paid spots that show in each search result . From the intel we can gather, PLAs are a growing business for Google. There are two exceptions to Google 's changes , its " Knowledge Panel " and Product Listing Ads ( PLAs ) ; spend on PLAs grew faster than regular search during the holiday quarter , increasing 20 % overall and 20 % YoY on mobile devices , compared to 13 % growth for regular search . This is why Google is limiting paid search ads and giving more space to shopping ads .
Google has updated its desktop search to look more like its mobile results page , highlighting the company 's efforts to push advertisers to spend more readily on mobile , where most searches now occur . Google has removed the ads that appear on the right hand side of its search page on desktop and added up to four paid ads above the unpaid or " organic " listings . The move aims to increase Google 's share of the revenue per search ad , with advertisers expected to bid more heavily for fewer paid spots that show in each search result . There are two exceptions to Google 's changes , its " Knowledge Panel " and Product Listing Ads ( PLAs ) ; spend on PLAs grew faster than regular search during the holiday quarter , increasing 20 % overall and 20 % YoY on mobile devices , compared to 13 % growth for regular search . This is why Google is limiting paid search ads and giving more space to shopping ads .