Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile-site load time standards. The move comes after the social network was criticised for its slow response to complaints about mobile sites in a recent survey by the Association of National Advertisers (ANA). Facebook has also stated that brands will be given adequate notice periods to adjust their loading times so they will not affect ad auctions.
Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile-site load time standards. This is part of an effort to encourage businesses advertising on the platform to improve their mobile experiences. Facebook has also stated that brands will be given adequate notice periods to adjust their loading times so they will not affect ad auctions.