Zendrive has raised $13.5m via a Series A funding round backed by BMW. The company is also working on an app that will allow users to pay for rides with their smartphone. Zendrive measures data on mobile devices versus the vehicle meaning it will become increasingly relevant to on-demand services especially where there may be more than one driver per vehicle. The technology also has an advantage over onboard diagnostics ports which have enabled hackers to remotely take control over cars as smartphones do not pose the same kind of security threat.
Zendrive has raised $13.5m via a Series A funding round backed by BMW. The startup that uses smartphone sensors to measure drivers' behaviour will use the cash to expand its team and strengthen its technology. Zendrive measures data on mobile devices versus the vehicle meaning it will become increasingly relevant to on-demand services especially where there may be more than one driver per vehicle. The technology also has an advantage over onboard diagnostics ports which have enabled hackers to remotely take control over cars as smartphones do not pose the same kind of security threat.