Social media site Twitter is looking at a paid membership scheme for its site, aimed specifically at news organisations, businesses and "power users" as it seeks new ways to monetise its brand. Ad revenue for 2016 was $638m, compared with $641m in 2015. Paying members would gain access to additional features on the platform, including an enhanced version of TweetDeck, which was acquired by Twitter in 2011 for $40 million. The company has also been working on an app that would allow users to share content from their social networks directly within the app, which could be used by journalists or other users.
Social media site Twitter is looking at a paid membership scheme for its site, aimed specifically at news organisations, businesses and "power users" as it seeks new ways to monetise its brand. Ad revenue for 2016 was $638m, compared with $641m in 2015. The company has also been working on an app that would allow users to share content from their social networks directly within the app, which could be used by journalists or other users.