There is evidence to suggest that the government ’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese ; while spend on luxury goods is being reined in , spending on fitness including expensive sportswear is on the rise . This is a view echoed by Colin Lee , chief executive of Pure Group , a lifestyle and wellness brand operating across Asia : " Luxury has its challenges but active wear is a bright spot in the industry . Some people wear it to work in China " . According to Euromonitor , China 's sportswear market will be worth ¥ 280.8bn ( $ 43bn ) by 2020 , surpassing the luxury goods market , forecast to be worth ¥ 192.4bn ( $ 29.5bn ) . The market is also benefiting from the Chinese Government 's plan to develop a domestic sports industry worth ¥ 5tn ( $ 760bn ) by 2025 .
There is evidence to suggest that the government’s crackdown on corruption and the economic slowdown is changing the spending habits of wealthy Chinese; while spend on luxury goods is being reined in, spend on fitness including expensive sportswear is on the rise. This is a view echoed by Colin Grant, chief executive of Pure Group, a lifestyle and wellness brand operating across Asia: "Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China". According to Euromonitor, China's sportswear market will be worth ¥280.8bn ($43bn) by 2020, surpassing the luxury goods market, forecast to be worth ¥192.4bn ($29.5bn). The market is also benefiting from the Chinese Government's goal to create a domestic sports industry worth ¥5tn ($760bn) by 2025.