Instagram has switched on its advertising API , which will help the photo sharing site transform itself into a major advertising platform . Access to the API will allow marketers to plan their campaigns in a more interactive fashion , alongside other digital campaigns for Facebook and Twitter . Today's announcement is just the first round of companies joining the API, with more expected in the future. Previously on Instagram , advertisers had to contact an Instagram marketing representative , meaning adverts on the platform were restricted to those who were willing to spend both time and money . Instagram is currently developing self - serve buying tools and APIs with a small group of partners , but plans to roll it out to all advertisers later this year .
Instagram has switched on its advertising API , which will help the photo sharing site transform itself into a major advertising platform . Access to the API will allow marketers to plan their campaigns in a more interactive fashion , alongside other digital campaigns for Facebook and Twitter . Previously on Instagram , advertisers had to contact an Instagram marketing representative , meaning adverts on the platform were restricted to those who were willing to spend both time and money . Instagram is currently developing self - serve buying tools and APIs with a small group of partners , but plans to roll it out to all advertisers later this year .