Spain's luxury Ibérico hams are becoming increasingly popular in China, who see it as a unique and healthy product. In fact, the Chinese appetite for Spanish pork stretches all the way down its production chain, including innards that Spanish companies struggle to export to many Western countries. With an increasing passion for pork products, rising incomes, and concerns over their own homegrown food, the Chinese have entered the market for Ibérico hams with gusto, despite paying higher prices than the US. The popularity of Spanish hams—which can be found at supermarkets across China—has been driven by growing demand from China's middle class and its appetite for pork.
Spain's luxury Ibérico hams are becoming increasingly popular in China, who see it as a unique and healthy product. With an increasing passion for pork products, rising incomes, and concerns over their own homegrown food, the Chinese have entered the market for Ibérico hams with gusto, despite paying higher prices than the US. The popularity of Spanish hams—which can be found at supermarkets across China—has been driven by growing demand from China's middle class and its appetite for pork.