As part of a recent campaign, Coca-Cola are targeting loyal Diet Coke drinkers to help "reignite their passion for the brand". Livia McKenzie, marketing manager, Coca-Cola Lights, Coca-Cola South Pacific, said "We"re targeting a distinct group of consumers with our campaign and we believe that this is an important way to engage people in the brand and give them something new to look forward to."
As part of a recent campaign, Coca-Cola are targeting loyal Diet Coke drinkers to help "reignite their passion for the brand". Livia McKenzie, marketing manager, Coca-Cola Lights, Coca-Cola South Pacific, said "We"re targeting a distinct group of consumers with our campaign so the key for us is to ensure our execution is aligned to that strategy, delivering the campaign to the right people, at the right time, on the most relevant device and in the best suited locations."