Financial group to remain league’s official banking partner until 2022. Getty Images Barclays has extended its sponsorship deal with the Premier League by a further three seasons, the British banking firm has confirmed. The agreement sees Barclays continue as the official banking partner of English soccer’s top flight until the end of the 2021/22 campaign. The new arrangement stretches the two parties’ partnership beyond two decades after the financial firm ended a 15-year tenure as the league’s title sponsor in 2016 Reports in November last year put the value of the new contract at UK£31.5 million (US$40.5 million) over its three-year course, that would represent an increase of roughly 15 per cent on its current UK£9.25 million a year deal, according to Sky News The deal was confirmed after Barclays agreed a three-year deal with the Women’s Super League (WSL), in an agreement reportedly worth UK10 million (US$13.1 million). The WSL partnership, which will make Barclays the European soccer league’s first ever title sponsor from next season, follows a flurry of first-time sponsorships in the women’s game in recent months, including Uefa's partnerships with the payment platform Visa and sportswear manufacturer Nike.
British bank Barclays has extended its sponsorship of the Premier League until the end of 2022, agreeing a three-year deal worth a reported £ 100 million ($140 million).