Auction site eBay is working on an augmented reality (AR) kit as part of a growth strategy using AR data to personalise a user's homepage and make online shopping more appealing. The company has been testing the technology with some customers in New York City for several weeks now, according to people familiar with the project. Pedersen, who previously served as Twitter’s vice president of data science, will lead its AI technology implementation. The company has appointed Jan Pedersen, formerly Twitter's vice-president of data science, to lead its AI project. AI and VR are becoming popular with retailers, including Wayfair and Ikea, with features allowing customers to picture a piece of furniture in their house or try on an outfit virtually before buying it.
Auction site eBay is working on an augmented reality (AR) kit as part of a growth strategy using AR data to personalise a user's homepage and make online shopping more appealing. The company has been testing the technology with some customers in New York City for several weeks now, according to people familiar with the project. The company has appointed Jan Pedersen, formerly Twitter's vice-president of data science, to lead its AI project. AI and VR are becoming popular with retailers, including Wayfair and Ikea, with features allowing customers to picture a piece of furniture in their house or try on an outfit virtually before buying it.