Facebook is looking at ways in which users can financially gain from their posts that include branded content, a 'tips jar' and a percentage of the advertising revenue earned from the posts. Other possibilities include a marketplace that joins users and sponsors together and a 'Call to Action' button, enabling followers to make a donation. The company has also been experimenting with new types of content on its social network, including videos about health issues such as diabetes or weight loss. Furthermore, posts sponsored by brands can be shared by authorised pages. Facebook is also testing ads that pop up within the suggestions area at the end of a video and will share the revenue with publishers. It has allowed publishers to sell advertising inside its fast-loading Instant Articles format, and recently clarified rules allowing posts sponsored by brands to be shared by verified pages. Their long-term aim is to expand their publishing tools and create a revenue model for their partners.
Facebook is looking at ways in which users can financially gain from their posts that include branded content, a 'tips jar' and a percentage of the advertising revenue earned from the posts. Other possibilities include a marketplace that joins users and sponsors together and a 'Call to Action' button, enabling followers to make a donation. The company has also been experimenting with new types of content on its social network, including videos about health issues such as diabetes or weight loss. Furthermore, posts sponsored by brands can be shared by authorised pages. Facebook is also testing ads that pop up within the suggestions area at the end of a video and will share the revenue with publishers. Their long-term aim is to expand their publishing tools and create a revenue model for their partners.