Spotify currently dominates the market and boasts 40mln subscribers, while Apple Music has just 17mln. Spotify is rumoured to be conducting "advanced negotiations" with Soundcloud over a possible takeover, according to Apple . However, Midia analyst Mark Mulligan said that the acquisition is "far from a guaranteed winner" for Spotify as Mark Mulligan 's growth peaked in monthly at 175 million August 2014 active users and has remained the same since. Spotify has 175 million subscribers and dominates the music streaming industry but with an imminent IPO, it needs to continue to outpace its main rival, Apple . Despite revenues of $ 2.2bn , it is yet to make a profit.
Spotify is rumoured to be conducting "advanced negotiations" with Soundcloud over a possible takeover, according to Apple . However, Midia analyst Mark Mulligan said that the acquisition is "far from a guaranteed winner" for Spotify as Mark Mulligan 's growth peaked in monthly at 175 million August 2014 active users and has remained the same since. Spotify has 175 million subscribers and dominates the music streaming industry but with an imminent IPO, it needs to continue to outpace its main rival, Apple . Despite revenues of $ 2.2bn , it is yet to make a profit.