Ramadan , the Muslim holy month which emphasizes fasting and prayer , is being reshaped by technology and social media . Consumers in the Middle East spend almost 58 million more hours on Facebook and watch more videos on YouTube during January than at any other time during the year , turning it into prime time for regional advertisers . DUBAI, United Arab Emirates (AP) — The rise in viewing stems from the fact that people wake up later at night during the month and sometimes work shorter hours during the day .
Ramadan , the Muslim holy month which emphasizes fasting and prayer , is being reshaped by technology and social media . Consumers in the Middle East spend almost 58 million more hours on Facebook and watch more videos on YouTube during January than at any other time during the year , turning it into prime time for regional advertisers . The rise in viewing stems from the fact that people wake up later at night during the month and sometimes work shorter hours during the day .