The ad format is currently in development but one of these people said it’s expected to roll out this fall. Snapchat is developing new mobile software that will use smartphone cameras to unlock sponsored content by clicking an image or a link on a website or website . Expected to be released this autumn , Snapchat wants the new ‘ Snap to unlock ’ feature to encourage further engagement with advertising , after marketers ’ complaints about its current , easily skipped format .
Snapchat is developing new mobile software that will use smartphone cameras to unlock sponsored content by clicking an image or a link on a website or website . Expected to be released this autumn , Snapchat wants the new ‘ Snap to unlock ’ feature to encourage further engagement with advertising , after marketers ’ complaints about its current , easily skipped format .