After introducing directly sold pre - install ads earlier this year , Snapchat is working with direct response specialists about granting access to its API , which was introduced to a limited set of partners in June . Snapchat is also building a self - serve ad product so that users can create their own campaigns rather than go through Google ’s sales team . Manning Field, Acorn's chief commercial officer, said it started trying app ads on Snapchat a month ago, finding 40% higher install rates than Facebook. Ads encouraging consumers to launch new apps make up some 40 % of mobile ad spend .
After introducing directly sold pre - install ads earlier this year , Snapchat is working with direct response specialists about granting access to its API , which was introduced to a limited set of partners in June . Snapchat is also building a self - serve ad product so that users can create their own campaigns rather than go through Google ’s sales team . Ads encouraging consumers to launch new apps make up some 40 % of mobile ad spend .