It is planning to display ads to non - Facebook users on other websites , signalling an intention to become an online advertising company in competition with Alphabet - owned Google . Facebook has signalled its intent to dominate all internet advertising by helping marketers to display ads to non-Facebook users on other websites. Currently , the social media company is thought to take nearly 50 % profits on ads it sells through its Audience Network .
It is planning to display ads to non - Facebook users on other websites , signalling an intention to become an online advertising company in competition with Alphabet - owned Google . Currently , the social media company is thought to take nearly 50 % profits on ads it sells through its Audience Network .