Apple introduced its iPhone - linked payment system at its iPhone 6 launch . But Apple Pay 's rollout is initially only in the US , despite efforts in Europe and Asia . Stuart Miles says one reason might be Europe 's established practice of contactless payments . But , now Apple is involved , the US will likely get a big boost .
Apple introduced its iPhone-linked payment system at its iPhone 6 launch . But Apple Pay 's rollout is initially only in the U.S. , despite demand in Europe and Asia . Stuart Miles says one reason might be Europe 's established use of contactless payment . But , now Apple is involved , the industry will likely get a big boost .