Mobile app - install ##ers ( which allow users to download a mobile app ) offer the most measurable return on investment , according to Business ##week . They are becoming increasingly popular as they help companies stand out from the millions of apps in the Google Play and iOS app stores . In full, the report: Interested in getting the full report? Social networks and ad exchanges like them because they can sell the units at significantly higher prices than other ads .
Mobile app - install ##ers ( which allow users to download a mobile app ) offer the most measurable return on investment , according to Business ##week . They are becoming increasingly popular as they help companies stand out from the millions of apps in the Google Play and iOS app stores . Social networks and ad exchanges like them because they can sell the units at significantly higher prices than other ads .