UK supermarket Sainsbury 's is making a £ 10 m ( $ 13.5 m ) investment to halve food waste after the year - long trial resulted in a reduction of just 9 % . Sainsbury 's provided customers near its Swadlincote trial outlet in Derbyshire with gadgets such as “ smart ” fridges designed to control content and temperature , spaghetti measures and food planners . Hubbub waded through nearly 800 household food collection bins weighing their contents and comparing them after the trial ended. The company abandoned the Waste Less , Save More initiative , which also saw thousands of shoppers ' rubbish bins regularly weighed , halfway through the process of providing funding to regional bidders . It will , however , continue to operate shared food surplus projects . The UK wastes 2 m tonnes of food annually .
UK supermarket Sainsbury 's is making a £ 10 m ( $ 13.5 m ) investment to halve food waste after the year - long trial resulted in a reduction of just 9 % . Sainsbury 's provided customers near its Swadlincote trial outlet in Derbyshire with gadgets such as “ smart ” fridges designed to control content and temperature , spaghetti measures and food planners . The company abandoned the Waste Less , Save More initiative , which also saw thousands of shoppers ' rubbish bins regularly weighed , halfway through the process of providing funding to regional bidders . It will , however , continue to operate shared food surplus projects . The UK wastes 2 m tonnes of food annually .