Save ’s has abandoned its efforts to encourage consumers to cut their household food waste by 50% . The supermarket’s £10 m one-year Waste Less, Save More programme was launched in 2016 . However, after a one-year , £1m trial in Swadlincote , 770bn , the 50% target has been abandoned as behavioural change has proved difficult to achieve. “Having spent the last year getting under the skin of household food waste, we have realised that this kind of behavioural change won’t happen overnight, but we have definitely seen positive progress on what will be a longer journey. Sainsbury ’s will now undertake a trial in Peckham , Peckham that will explore the problems of reducing food waste in areas of high housing density. The UK generates 15 million tonnes of food waste each year , with 7.3 million tonnes being produced by households.
Save ’s has abandoned its efforts to encourage consumers to cut their household food waste by 50% . The supermarket’s £10m one-year Waste Less, Save More programme was launched in 2016 . However, after a one-year , £1m trial in Swadlincote , 770bn , the 50% target has been abandoned as behavioural change has proved difficult to achieve. Sainsbury ’s will now undertake a trial in Peckham , Peckham that will explore the problems of reducing food waste in areas of high housing density. The UK generates 15 million tonnes of food waste each year , with 7.3 million tonnes being produced by households.