Ad agencies are adapting to survive a potentially disastrous shift in business caused by more brands taking their marketing in - house . Some have seen an increase in specialised agency work , often as lucrative as old - style longer - term relationships , while some are being used as head - hunters to help boost brands ’ own marketing teams . Others say specialised boutique agencies will benefit the most because they are used to doing small projects . The change also means agencies spend less time and money on elaborate pitches . We always push back on that.” If clients take more work in - house they will know what they need and will pitch more focused projects to agencies .
Ad agencies are adapting to survive a potentially disastrous shift in business caused by more brands taking their marketing in - house . Some have seen an increase in specialised agency work , often as lucrative as old - style longer - term relationships , while some are being used as head - hunters to help boost brands ’ own marketing teams . Others say specialised boutique agencies will benefit the most because they are used to doing small projects . The change also means agencies spend less time and money on elaborate pitches . If clients take more work in - house they will know what they need and will pitch more focused projects to agencies .