Programmatic platform Media ContactBrook Next Video announced the integration of YuMe by RhythmOne into its advanced TV capability , giving advertisers more access to connected video ( CTV ) . Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities , including seamless integration across all platforms , fraud detection built for over - the - top , expanded household addressability , custom and advanced creative and full - funnel measurement solutions . Anthony Flaccavento , chief creative officer at Tremor Video , said advertisers can expect more scale in the digital age , as well as category - specific audience targeting with enhanced creative .
Programmatic platform Next Video announced the integration of YuMe by RhythmOne into its advanced TV capability , giving advertisers more access to connected video ( CTV ) . Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities , including seamless integration across all platforms , fraud detection built for over - the - top , expanded household addressability , custom and advanced creative and full - funnel measurement solutions . Anthony Flaccavento , chief creative officer at Tremor Video , said advertisers can expect more scale in the digital age , as well as category - specific audience targeting with enhanced creative .