Deezer, a music streaming service, plans to grow its 12m active user base by expanding its $19.99/month loyalty tier Deezer HiFi to any wireless speaker that supports Chromecast, Google Cast or Chromecast Audio. The move is part of Google's ongoing push into the connected home and comes as Apple has been struggling with how best to integrate Siri on iPhones and iPads.
Deezer, a music streaming service, plans to grow its 12m active user base by expanding its $19.99/month loyalty tier Deezer HiFi to any wireless speaker that supports Chromecast, Google Cast or Chromecast Audio. Deezer has already expanded the service globally with speaker company Sonos, and has integrated with Google’s voice-activated device Google Home.