A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates, starting with MSN Property . In the first ad update for Microsoft since transferring its display ad business to MSN -owned AOL in June 2015 , new high-impact expandable ad formats will be available in the Brazil , France , Italy , Germany and France from March 2016 , with immediate availability in the Canada , Canada , Japan and Spain . AppNexus aims to help Microsoft maximise yield on more programmatic offerings, maintain its relationship with AppNexus for non-reserved inventory and enhance its sales team's responsibility for MSN 's direct reserved sales business. Before AOL entered the picture, MSN video inventory was largely direct sold. Premium formats will feature in Millennial Media's network of 65,000 apps via integration with ONE by AOL : Mobile.
A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates, starting with MSN Property . In the first ad update for Microsoft since transferring its display ad business to MSN -owned AOL in June 2015 , new high-impact expandable ad formats will be available in the Brazil , France , Italy , Germany and France from March 2016 , with immediate availability in the Canada , Canada , Japan and Spain . AppNexus aims to help Microsoft maximise yield on more programmatic offerings, maintain its relationship with AppNexus for non-reserved inventory and enhance its sales team's responsibility for MSN 's direct reserved sales business. Premium formats will feature in Millennial Media's network of 65,000 apps via integration with ONE by AOL : Mobile.