The Guardian and Amazon have adopted a new approach to sponsored content with the release of a four-part true crime series called How to Solve a Murder. Amazon Studios commissioned it to promote Season 2 of its original drama Bosch (based on Michael Connelly’s bestselling series on L.A. detective Harry Bosch), which streams on Prime Instant Video. This form of investigative brand journalism was published on Guardian Labs, the content agency department of the newspaper, and uses the same elements as traditional storytelling. The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement programme streamed on Amazon Prime. In this series, which will be available in full later this year, journalists from across Britain are asked to investigate unsolved murders that occurred between 1975 and 2015. Guardian Labs sees this as the future of branded content with more ideas in the pipeline.
The Guardian and Amazon have adopted a new approach to sponsored content with the release of a four-part true crime series called How to Solve a Murder. This form of investigative brand journalism was published on Guardian Labs, the content agency department of the newspaper, and uses the same elements as traditional storytelling. The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement programme streamed on Amazon Prime. In this series, which will be available in full later this year, journalists from across Britain are asked to investigate unsolved murders that occurred between 1975 and 2015. Guardian Labs sees this as the future of branded content with more ideas in the pipeline.