Alibaba has entered the convenience store market to further broaden its customer data collection efforts. Being able to use this data on instantaneous shopping habits to further stimulate demand thus represents something of a holy grail for operators in the segment. The company launched a pilot store, Yike EGO, in Shanghai earlier this year and opened a second location in July, with a third planned. In addition to offering goods from local brands, Alibaba’s stores will also offer products that are not available on other e-commerce platforms.
Alibaba has entered the convenience store market to further broaden its customer data collection efforts. The company launched a pilot store, Yike EGO, in Shanghai earlier this year and opened a second location in July, with a third planned. In addition to offering goods from local brands, Alibaba’s stores will also offer products that are not available on other e-commerce platforms.