Google is moving all app install adverts to its the Display Network ( UAC ) programme. From 16 October , all app install campaigns will run as UAC ads, but existing campaigns will not stop until 15 November . advertisement advertisement With the new change UAC uses machine-learning technology to help app developers find customers across YouTube , Google , Google Play and sites in the Display Network , based on a marketer's targets, and was introduced 16 October . Advertisers can bid and optimise against a range of goals, for example, cost per acquisition, using UAC , which enhances ad performance.
Google is moving all app install adverts to its the Display Network ( UAC ) programme. From 16 October , all app install campaigns will run as UAC ads, but existing campaigns will not stop until 15 November . UAC uses machine-learning technology to help app developers find customers across YouTube , Google , Google Play and sites in the Display Network , based on a marketer's targets, and was introduced 16 October . Advertisers can bid and optimise against a range of goals, for example, cost per acquisition, using UAC , which enhances ad performance.