“MediaMonks increasingly works with brands and clients directly (rather than through advertising agencies),” the document reads. Martin Sorrell has unveiled plans for his new business venture, S4 Capital, in a business plan that makes no mention of acquiring any creative agencies. The plan, which was first reported by the Wall Street Journal, is to create an investment fund with $450 million under management and invest in companies like Facebook, Twitter and Snapchat.
Martin Sorrell has unveiled plans for his new business venture, S4 Capital, in a business plan that makes no mention of acquiring any creative agencies. The plan, which was first reported by the Wall Street Journal, is to create an investment fund with $450 million under management and invest in companies like Facebook, Twitter and Snapchat.