Product reviews and "unboxing" videos rank among the highest views on YouTube , thus Google aims to pitch the use of videos to brands as potential shoppable ads. The push comes as data from YouTube showed 68% of users prefer to receive product ads from "people like them" rather than the actual brand. Google found that an increasing number ( 68% ) of consumers are willing to combine their social media with online purchases. YouTube launched Awesome Stuff Week on 2015 to show what click-to-buy content could look like when partnered with relevant video content; a click-to-buy ad would feature on the same screen as the YouTube product reviewer. However, YouTube hosts will have to publicise that the videos are shoppable and that they have been paid by YouTube to make the video.
Product reviews and "unboxing" videos rank among the highest views on YouTube, thus YouTube aims to pitch the use of videos to brands as potential shoppable ads. The push comes as data from Google showed 68% of users prefer to receive product ads from "people like them" rather than the actual brand. Citi Retail Services found that an increasing number (60%) of consumers are willing to combine their social media with online purchases. YouTube launched Awesome Stuff Week on 5 October to show what click-to-buy content could look like when partnered with relevant video content; a click-to-buy ad would feature on the same screen as the YouTube product reviewer. However, YouTube hosts will have to publicise that the videos are shoppable and that they have been paid by YouTube to make the video.