A recent test by the FT , in which up to two - thirds of visitors whitelisted the site prompted by a polite notice , shows publishers with quality content should make a stand against " digital shoplifters " who consume content without advertising , according to Sean Hargrave , writing in Media Post . It suggests that as long as they do not display intrusive advertising , more publishers should follow the FT 's lead and use the highly effective website to " ram home the point that there is no such thing as a free ride " .
A recent test by the FT, in which half to two-thirds of visitors whitelisted the site prompted by a polite notice, shows publishers with quality content should make a stand against "digital shoplifters" who consume content without advertising, according to Sean Hargrave, writing in Media Post. Hargrave suggests that as long as sites do not display intrusive advertising, more publishers should follow the FT's example and use the highly effective message to "ram home the point that there is no such thing as a free ride".