Music streaming service, Spotify, has launched its Branded Moments segment, which features mobile-first vertical video, with brands including Gatorade, Bacardi and Bose among the first to be featured. Branded Moments are playlists with specific themes In many ways, Spotify faces the opposite problem to Facebook in that many of its adverts are heard but not seen, a potential roadblock in the increasingly video-focused world, but with formats like 'Branded Moments', it's clearly focused on addressing advertisers' desire for video formats that centre on mobile. , each advertising segment is followed by 30 minutes of uninterrupted music. The new feature will roll out in a few weeks, according to Spotify CEO Daniel Ek.
Music streaming service, Spotify, has launched its Branded Moments segment, which features mobile-first vertical video, with brands including Gatorade, Bacardi and Bose among the first to be featured. Branded Moments are playlists with specific themes , each advertising segment is followed by 30 minutes of uninterrupted music. The new feature will roll out in a few weeks, according to Spotify CEO Daniel Ek.