Danish TV channel Midtvest has opted to drop Facebook as an advertising platform , following the results of a two - week test in January . The publisher did n't post on the social media site for a fortnight , and said that although visitors dropped by more than a quarter , those who stayed spent 42 % more time on Facebook and read 12 % more books . “This was an eye-opening test,” said Nadia Nikolajeva, head of digital at TV Midtvest. Nadia Ali , head of digital at TV ##4 , said the increased stability was " eye - opening " , and while the channel has returned to Facebook , it now posts less content , and will explore other social media platforms .
Danish TV channel Midtvest has opted to drop Facebook as an advertising platform , following the results of a two - week test in January . The publisher did n't post on the social media site for a fortnight , and said that although visitors dropped by more than a quarter , those who stayed spent 42 % more time on Facebook and read 12 % more books . Nadia Ali , head of digital at TV ##4 , said the increased stability was " eye - opening " , and while the channel has returned to Facebook , it now posts less content , and will explore other social media platforms .