Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Mike Park of Twitter revealed at the Digiday Video Summit on 22 May. The new site will be called Twitter.tv, which means “TV for You” in Spanish. An unnamed publishing executive, speaking at the summit, said Twitter wants to work with publishers more than Facebook does.
Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Mike Park of Twitter revealed at the Digiday Video Summit on 22 May. The platform is looking to benefit from publishers unhappy with Facebook, offering them 70% of the revenue generated from ads attached to their content, compared with 55% from Facebook. An unnamed publishing executive, speaking at the summit, said Twitter wants to work with publishers more than Facebook does.