Teams from Formula One are in talks with Amazon Prime about adding the sport to streaming service in countries where there is no exclusive broadcasting deal . The F1 ##3 channel would give Formula One , which derives most of its revenue from broadcasters , sponsors and corporate sponsors , direct access to fans and their data for the first time . The strategy appears to have a resonated with Amazon executives. However , industry insiders have warned that monetising sport on Amazon Prime could be difficult due to profitability issues in subscription - video - on - demand services and risks to the sport 's existing paying audience .
Teams from Formula One are in talks with Amazon Prime about adding the sport to streaming service in countries where there is no exclusive broadcasting deal . The F1 ##3 channel would give Formula One , which derives most of its revenue from broadcasters , sponsors and corporate sponsors , direct access to fans and their data for the first time . However , industry insiders have warned that monetising sport on Amazon Prime could be difficult due to profitability issues in subscription - video - on - demand services and risks to the sport 's existing paying audience .