The online agency Yopa has removed an ad comparing its performance against other estate agents after complaints to the Advertising Standards Authority. Home , an online estate agent based in the UK , has pulled an advertisement favourably comparing its prices with rivals ' . The move comes in response to complaints to the Advertising Standards Authority ( ASA ) questioning the legitimacy of the information . The ad compared Yopa ’s national statistics with rivals ' local figures , presenting a misleading image . The ASA confirmed that the ad had been removed and Yopa , which counts Savills and the Daily Mail general managers among its investors , did not correct the error .
Home , an online estate agent based in the UK , has pulled an advertisement favourably comparing its prices with rivals ' . The move comes in response to complaints to the Advertising Standards Authority ( ASA ) questioning the legitimacy of the information . The ad compared Yopa ’s national statistics with rivals ' local figures , presenting a misleading image . The ASA confirmed that the ad had been removed and Yopa , which counts Savills and the Daily Mail general managers among its investors , did not correct the error .