Video on-demand posted a 20% increase in ad spend over the quarter, while cinema surged just under 50% thanks to a string of new advertisers. An increasing number of PR firms are crossing over into the space once exclusively occupied by ad agencies, driven in part by marketers’ demands for integrated solutions and financial pressures pushing PR firms to adapt, according to AdAge’s Linsey Rittenhouse. “Clients want a more holistic approach that includes all aspects of their marketing efforts,” said Rittenhouse, who is also president of The Marketing Arm, an agency with offices in New York City and Los Angeles.
An increasing number of PR firms are crossing over into the space once exclusively occupied by ad agencies, driven in part by marketers’ demands for integrated solutions and financial pressures pushing PR firms to adapt, according to AdAge’s Linsey Rittenhouse. “Clients want a more holistic approach that includes all aspects of their marketing efforts,” said Rittenhouse, who is also president of The Marketing Arm, an agency with offices in New York City and Los Angeles.