The mobile app-install ad — an ad unit that directs users to download a mobile app – arguably offers the most measurable return on investment (ROI) of any major mobile ad format, and has seen a massive rise in popularity among marketers. These ads are becoming an essential tool for apps seeking to stand out among the millions of mobile apps on the Google Play and the Apple app stores. On top of strong performance, including high clickthrough rates, marketers like app-install ads because their value can often be accurately quantified. And, for major mobile platforms, including Facebook, Twitter, Yahoo, Google, and smaller mobile ad platforms like Millennial Media, the high prices these ads commands make them very attractive inventory. New and exclusive data from BI Intelligence finds that US mobile app-install ad revenue will top $4.6 billion this year and grow to $6.8 billion by the end of 2019, increasing by a compound annual growth rate of 14% from 2014. We believe mobile app install ads accounted for about 30% of mobile ad revenue last year. Here are some of the key takeaways: In full, the report: Interested in getting the full report? Here are two ways to access it: PS. Did you know... Our BI Intelligence INSIDER Newsletters are currently read by thousands of business professionals first thing every morning. Fortune 1000 companies, startups, digital agencies, investment firms, and media conglomerates rely on these newsletters to keep atop the key trends shaping their digital landscape — whether it is mobile, digital media, e-commerce, payments, or the Internet of Things. Our subscribers consider the INSIDER Newsletters a "daily must-read industry snapshot" and "the edge needed to succeed personally and professionally" — just to pick a few highlights from our recent customer survey. With our full money-back guarantee, we make it easy to find out for yourself how valuable the daily insights are for your business and career. Click this link to learn all about the INSIDER Newsletters today.
Mobile app - install ##ers ( which allow users to download a mobile app ) offer the most measurable return on investment , according to Business ##week . They are becoming increasingly popular as they help companies stand out from the millions of apps in the Google Play and iOS app stores . Social networks and ad exchanges like them because they can sell the units at significantly higher prices than other ads .