Margot James, the UK's digital minister, has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “hybrid fibre” broadband. According to network company CityFibre, describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion. CityFibre is arguing for a judicial review of the Advertising Standards Authority (ASA) Most users currently have a much slower, less reliable and limited hybrid service that depends on pre-internet copper infrastructure that was designed to carry phone calls and not data. 's decision to permit the ads. James’s view was revealed in a debate on community broadband schemes, with the minister agreeing with Conservative MP Stephen Kerr and Liberal Democrat leader Tim Farron that it would be better if ISPs were more upfront about their plans.
Margot James, the UK's digital minister, has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “hybrid fibre” broadband. According to network company CityFibre, describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion. CityFibre is arguing for a judicial review of the Advertising Standards Authority (ASA) 's decision to permit the ads. James’s view was revealed in a debate on community broadband schemes, with the minister agreeing with Conservative MP Stephen Kerr and Liberal Democrat leader Tim Farron that it would be better if ISPs were more upfront about their plans.