Marketers using non - traditional video advertising channels on OTT platforms are expected to double their advertising revenue this year to $ 100 million and double it again next year , according to BrightLine . Within non - traditional advertising , the advanced advertising platform has found that the lead - generation product it launched this year is now the company 's fastest - growing format . Looking at OTT platforms for nontraditional video ads, BrightLine says “it is increasingly becoming a two-horse race between Roku and Fire TV, now neck and neck to account for 70% of all enhanced ad impressions.” Tremor Video is one of BrightLine 's programmatic platform offerings .
Marketers using non - traditional video advertising channels on OTT platforms are expected to double their advertising revenue this year to $ 100 million and double it again next year , according to BrightLine . Within non - traditional advertising , the advanced advertising platform has found that the lead - generation product it launched this year is now the company 's fastest - growing format . Tremor Video is one of BrightLine 's programmatic platform offerings .