Today, Google announced the launch of a new product called Customer Match, this allows advertisers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. The company says that it will be rolling out customer matching in “coming weeks.” This sees Google move further in the direction of Facebook's targeting territory, an area which Google have been slow to enter compared to its competitors.
Today, Google announced the launch of a new product called Customer Match, this allows advertisers to upload lists of emails and match them to signed-in Google users on Gmail, Search and YouTube. Google will also be giving advertisers the ability to use the same data to find similar audiences. This sees Google move further in the direction of Facebook's targeting territory, an area which Google have been slow to enter compared to its competitors.