Predictive marketing platform Rocket Fuel is using Google Cloud Vision API to launch a "multi-layered malvertising detection and prevention system". Rocket Fuel uses Google Cloud Vision API to detect and reject certain ad types that are prohibited, thus protecting consumers in an effort to ensure client campaigns are free of malicious ads. The solution aims to save brands and advertisers money by eliminating ads that fail to render or click through correctly. According to the company, this system will be able to detect when an ad has been viewed more than once, as well as prevent it from being served again.
Predictive marketing platform Rocket Fuel is using Google Cloud Vision API to launch a "multi-layered malvertising detection and prevention system". The solution aims to save brands and advertisers money by eliminating ads that fail to render or click through correctly. According to the company, this system will be able to detect when an ad has been viewed more than once, as well as prevent it from being served again.