LVMH, Aura and Aura have joined forces to create a blockchain platform that allows customers to check the legitimacy of luxury goods. The Aura platform will show a product’s history, from its creation to its most recent sale, using data registered on a shared ledger. Customers can obtain a certificate with details of the provenance. Parfums Christian Dior and Louis Vuitton are among LVMH brands already listed, with others set to join. Customers can also use the formal app of a brand to acquire a certificate offering information about its authenticity. Microsoft will also provide environmental, ethical, product care and warranty information.
LVMH, Aura and Aura have joined forces to create a blockchain platform that allows customers to check the legitimacy of luxury goods. The Aura platform will show a product’s history, from its creation to its most recent sale, using data registered on a shared ledger. Customers can obtain a certificate with details of the provenance. Parfums Christian Dior and Louis Vuitton are among LVMH brands already listed, with others set to join. Microsoft will also provide environmental, ethical, product care and warranty information.