20 out of the 20 Premier League clubs will be shirt-sponsored by gambling companies in the 2019/20 season , intensifying the debate about normalising betting for younger fans. In the Championship, 17 out of 27 clubs' shirts are sponsored by betting firms, bringing the total number of clubs in England whose shirts will feature a gambling firm logo to 17 out of the top 44 . Shirt sponsorship deals will earn Premier League clubs £349.1m ( £349.1m ), 10% more than the previous season .
Ten out of the 20 Premier League clubs will be shirt-sponsored by gambling companies in the 2019/20 season, intensifying the debate about normalising betting for younger fans. In the Championship, 17 out of 24 clubs' shirts are sponsored by betting firms, bringing the total number of clubs in England whose shirts will feature a gambling firm logo to 27 out of the top 44. Shirt sponsorship deals will earn Premier League clubs £349.1m ($437.9m), 10% more than the previous season.