The partnership signifies a series of firsts for both companies, as it will mark the first brand to run ads on the DAZN platform in Canada and the first time that adidas has advertised on an OTT streaming platform in North America. DAZN Canada has teamed up with Nike to promote the company 's Wolf Pack football boots . The deal covers both DAZN ’s live Premier League coverage and other digital assets , including its Sporting News content , and makes Nike the first brand to show ads on DAZN 's Canadian feed .
DAZN Canada has teamed up with Nike to promote the company 's Wolf Pack football boots . The deal covers both DAZN ’s live Premier League coverage and other digital assets , including its Sporting News content , and makes Nike the first brand to show ads on DAZN 's Canadian feed .