New York-based business news publisher Quartz has achieved a 90% renewal rate for branded content – defined as a client returning to do more work. Asked how many publishers or brands deliver insights that actually go directly into work for clients, Malmad said, “They’re few and far between.” Publishers' campaigns tend to have very low renewal rates but Quartz addressed that by offering technology insights and research to brands, supported by its Quartz Innovation Lab. The company also offers an online tool called the “Digital Marketing Report” which allows brands to track their digital marketing efforts in real time. The approach led to the increased renewal rate, which is nearly three times higher than the industry average, according to MediaRadar data.
New York-based business news publisher Quartz has achieved a 90% renewal rate for branded content – defined as a client returning to do more work. Publishers' campaigns tend to have very low renewal rates but Quartz addressed that by offering technology insights and research to brands, supported by its Quartz Innovation Lab. The company also offers an online tool called the “Digital Marketing Report” which allows brands to track their digital marketing efforts in real time. The approach led to the increased renewal rate, which is nearly three times higher than the industry average, according to MediaRadar data.