Sweden-based alcoholic drinks company Absolut will use Twitter to sell its products via shoppable tweets. The Swedish company, which has been in the news recently for a series of scandals involving underage drinking and sexual harassment, is using Twitter’s API (application programming interface) to allow users to buy alcohol from Senior brand manager Katherine Chen Around 90 percent of the content Absolut has posted since December has been organic, and it has generated over 106,000 engagements and 2.6 million impressions, the company claimed. said the platform was viewed as a "playground" for Absolut content and had the same "creative potential" as Instagram.
Sweden-based alcoholic drinks company Absolut will use Twitter to sell its products via shoppable tweets. The Swedish company, which has been in the news recently for a series of scandals involving underage drinking and sexual harassment, is using Twitter’s API (application programming interface) to allow users to buy alcohol from Senior brand manager Katherine Chen said the platform was viewed as a "playground" for Absolut content and had the same "creative potential" as Instagram.