It’s not a secret that Brazil is a bit wild about Football. With most of the world joining in the celebration of the Beautiful Game that is the FIFA World Cup, Brazil’s largest media group, Globo have teamed up with IKINEMA to create an augmented reality (AR) tribute to the 2018 World Cup. The collaboration mixed together real-life human presenters with virtual and AR characters that can be used during TV broadcasts. The AR experience uses IKINEMA’s LiveAction animation software to let presenters get the full effect when on set. Presenters will be able to interact with multiple live-streamed virtual characters within a virtual football stadium, mixing together the real and the virtual. The IKINEMA software lets the Globo team mix together on-air coverage with the virtual additions in real-time. Alexandre Pechev, IKINEMA CEO, “It’s extremely exciting working with Globo, together we are breaking new ground by bringing in new dimensions to live TV Broadcasting, and what better time to revolutionise than for the World Cup of Russia. The IKINEMA technologies are designed to drive innovative techniques and efficiency for our customers, whilst delivering consistently believable motion – trademarks our brand is recognised the world over.” Alexandre Arrabal, Globo’s Director of Illustration and Art said, “To lead in our industry means adopting incredible and innovative technologies, the likes of LiveAction. IKINEMA’s advanced tools has enabled Globo to spearhead a dynamic and new-style of presenting live shows with the use of augmented reality – this is the future for greater audience engagement and entertainment. The IKINEMA support team are total professionals and they’ve been a reassuring component to our technical team for smooth delivery throughout World Cup coverage.” Further information about the IKINEMA LiveAction software is available on the official IKINEMA website. A demonstration video can also be viewed below. VRFocus will be sure to keep you updated with future news from the AR sector. VIDEO Staff Writer at VRFocus who helps bring the news to your screens. Rebecca comes from a background in technology and computing and has been a gamer and console collector since the days of the Commodore 64. She also hosts a weekly gaming related radio show on RadioSEGA.
Brazil's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer's World Cup in Russia. The VR experience was created by the Brazilian government and broadcast on Globo's website and app. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.