US company Vivint Smart Home saw a 735% lift in sales and 57% click-through rate during a Yahoo Native Gemini ad campaign in 2016. The campaign, which ran from January to June, was aimed at driving traffic to Vivint's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. Vivint Smart Home, the largest smart-home services company in North America, worked with Yahoo to drive traffic to the company's Web site and increase adoption of its security and smart-home offerings with a native advertising campaign. In addition to being able to track where people were coming from, the data also allowed them to target ads more precisely based on what they wanted to buy.
US company Vivint Smart Home saw a 735% lift in sales and 57% click-through rate during a Yahoo Native Gemini ad campaign in 2016. The campaign, which ran from January to June, was aimed at driving traffic to Vivint's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. In addition to being able to track where people were coming from, the data also allowed them to target ads more precisely based on what they wanted to buy.