Pinterest has improved its campaign measurement platform by giving eight third - party influencer marketing platforms access to its online marketing software . OpenInfluence , Hypr , Klear , AspireIQ , Mavrck , Izea , Influence.co and others will gain access to profile data , including monthly views and followers , reviews , click - through rates and saves for pins . The collaboration could see more brands paying for campaigns on the creative social media platform , which is planning an initial public offering next year , according to CNBC .
Pinterest has improved its campaign measurement methods by giving eight third-party influencer marketing platforms access to its content marketing software. OpenInfluence, Hypr, Klear, AspireIQ, Mavrck, Izea, Influence.co and Obvious.ly will gain access to profile data, including monthly views and followers, impressions, click-through rates and saves for pins. The collaboration could see more brands paying for campaigns on the creative social media platform, which is planning an initial public offering next year, according to CNBC.