mNectar has unveiled a new ad format that enables users to trial force touch-enabled mobile games through a playable advert, without a prior download. The company is also introducing an ad-free version of its popular game Smash, which will be available for download from the App Store and Google Play. Despite the rapid growth of mobile gaming, the gameplay itself has been held back by a limited control scheme: tapping or swiping. Previous research has shown that gamers tend to engage much longer with playable ads and have higher user retention rates; driving greater revenues for advertisers and publishers.
mNectar has unveiled a new ad format that enables users to trial force touch-enabled mobile games through a playable advert, without a prior download. The company is also introducing an ad-free version of its popular game Smash, which will be available for download from the App Store and Google Play. Previous research has shown that gamers tend to engage much longer with playable ads and have higher user retention rates; driving greater revenues for advertisers and publishers.