The Association of Canadian Advertisers (ACA) is hosting a half-day event about the in-house agency trend. Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship. “Agencies are increasingly looking to outsource their creative and production work in order to save on costs associated with hiring staff from within Canada,” said ACA’s executive director John Stanton.
The Association of Canadian Advertisers (ACA) is hosting a half-day event about the in-house agency trend. “Agencies are increasingly looking to outsource their creative and production work in order to save on costs associated with hiring staff from within Canada,” said ACA’s executive director John Stanton.