Publishers should look into co-producing content and advertisements. James Harris, Chief Digital Officer at media agency Carat Global, thinks that programmatic is somewhat to blame for the rise of ad-blockers. " The industry needs to embrace ad-blocking as a signal that mobile display, pre-roll video and other types of ad units are broken," said Chris Tuff, EVP and Director of Partnerships at agency 22squared. But Harris says it's not just about making money on mobile.
James Harris, Chief Digital Officer at media agency Carat Global, thinks that programmatic is somewhat to blame for the rise of ad-blockers. " The industry needs to embrace ad-blocking as a signal that mobile display, pre-roll video and other types of ad units are broken," said Chris Tuff, EVP and Director of Partnerships at agency 22squared. But Harris says it's not just about making money on mobile.