A recent mobile survey polled almost half people in the LONDON about mobile ad-blockers. Results showed that 50% of respondents said they had never clicked on a mobile banner ad, while 55% skipped ads on YouTube . If offered to them, 39% of respondents would install an ad-blocker, although only 16% would do so only if it was not too complicated. Data sourced from Instantly; additional content by Warc staff The researchers deduced that once consumers are aware of ad-blockers they are more willing to consider making their content ad-free. However, only 16% were willing to pay for an ad-blocker, and of this group 39% would only pay £1-2 for one, suggesting the rise of ad-blockers may have less of an impact than initially expected.
A recent mobile survey polled almost half people in the LONDON about mobile ad-blockers. Results showed that 50% of respondents said they had never clicked on a mobile banner ad, while 55% skipped ads on YouTube . If offered to them, 39% of respondents would install an ad-blocker, although only 16% would do so only if it was not too complicated. The researchers deduced that once consumers are aware of ad-blockers they are more willing to consider making their content ad-free. However, only 16% were willing to pay for an ad-blocker, and of this group 39% would only pay £1-2 for one, suggesting the rise of ad-blockers may have less of an impact than initially expected.