In both cases, Tastemade and NowThis retained ownership of the shows, which enabled them to fund new seasons of them for Watch without Facebook’s involvement. Publishers are proving reluctant to sell the rights to successful shows aired on Facebook 's # ##list to the social media site . Several anonymous executives said they have avoided handing over intellectual property rights , knowing that they can be lucrative in the long term . An insider with knowledge of Facebook 's thinking said the company was focusing on creating content specific to its platform .
Publishers are proving reluctant to sell the rights to successful shows aired on Facebook 's # ##list to the social media site . Several anonymous executives said they have avoided handing over intellectual property rights , knowing that they can be lucrative in the long term . An insider with knowledge of Facebook 's thinking said the company was focusing on creating content specific to its platform .