WeWork ’s acquisition of Euclid , a data platform that tracks people ’s identity and behaviour , has raised workplace privacy concerns . According to TechCrunch, “the deal is clearly an effort to move WeWork further away from merely selling memberships to its co-working spaces — a risky business model in a sour economy — and instead also become a software-as-a-service provider.” The deal , seen by some as an effort by the company to shift from merely selling co - workspace memberships to also becoming a software - as - a - service provider , will see Google ’s technology used in WeWork offices and offered to companies who are n’t using the space , but want to create a similar experience . Questions have been raised about whether individuals can be tracked , who can access the data , and how it might be used .
WeWork ’s acquisition of Euclid , a data platform that tracks people ’s identity and behaviour , has raised workplace privacy concerns . The deal , seen by some as an effort by the company to shift from merely selling co - workspace memberships to also becoming a software - as - a - service provider , will see Google ’s technology used in WeWork offices and offered to companies who are n’t using the space , but want to create a similar experience . Questions have been raised about whether individuals can be tracked , who can access the data , and how it might be used .