WeWork partnered with American actor , producer , and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to establish the company as much more than a real estate business . The project is currently on hold . The co - working firm also reportedly considered hiring Oscar - winning director Martin Scorsese to direct a series of commercials promoting the brand ahead of its IPO . The idea came directly from the founders: Initially , invitations to analysts for its meeting on Wall Street last week , were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend .
WeWork partnered with American actor , producer , and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to establish the company as much more than a real estate business . The project is currently on hold . The co - working firm also reportedly considered hiring Oscar - winning director Martin Scorsese to direct a series of commercials promoting the brand ahead of its IPO . Initially , invitations to analysts for its meeting on Wall Street last week , were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend .