On-demand streaming service Netflix is set to spend $ 1bn on advertising this year and ramp up its programmatic buying as it seeks to grow its customer base, according to a company spokesperson. Stan accounts for around 650,000 of these. As of this year , House of Cards to Q2 had 98.75 million members, with 94.36 million paying subscribers. It also added 3.5 million international customers Q1 2017 . However, it admitted numbers were impacted by the decision to move series 98.75 million of House of Cards to Q2 from Q1 2017 . In total, the company budgets $ 2bn in negative cash flow this year to aggressively grow its content offering.
On-demand streaming service Netflix is set to spend $ 1bn on advertising this year and ramp up its programmatic buying as it seeks to grow its customer base, according to a company spokesperson. As of this year , House of Cards to Q2 had 98.75 million members, with 94.36 million paying subscribers. It also added 3.5 million international customers Q1 2017 . However, it admitted numbers were impacted by the decision to move series 98.75 million of House of Cards to Q2 from Q1 2017 . In total, the company budgets $ 2bn in negative cash flow this year to aggressively grow its content offering.