Snapchat has released a YouTube video for the Cannes Lions event claiming to be the number one destination for advertising to reach millennials . Snapchat reaches 10 % of 18- to 34-year - olds , compared with 6 % for TV , according to the company 's YouTube channel . Video views on the app have grown by over 50 % in the past year , with twice as many millennials watching the first Republican presidential debate on Snapchat as on TV . The engagement figures are crucial to the company 's efforts to encourage advertisers to spend money , and a new range of ad products was announced earlier this week , including functionality for easy integration of ads on Snapchat 's platform . Despite being only four years old , Snapchat has 100 m daily users and expects revenues in excess of $ 300 million this year .
Snapchat has released a YouTube video for the Cannes Lions event claiming to be the number one destination for advertisers to reach millennials. Snapchat reaches 41% of 18- to 34-year-olds, compared with 6% for TV, according to the company's YouTube video. Video views on the app have grown by over 350% in the past year, with twice as many millennials watching the first Republican presidential debate on Snapchat as on TV. The engagement figures are crucial to the company's efforts to encourage advertisers to spend money, and a new range of ad products was announced earlier this week, including functionality for easy integration of ads on Snapchat's platform. Despite being only four years old, Snapchat has 100m daily users and expects revenues in excess of $300m this year.