Talk about instant gratification: Thanks to a Beverly Hills cosmetic surgeon, Angelenos can say sayonara to not just wrinkles but also to future trips to the doctor's office or medical spa. On February 10, Dr. David Hopp will launch GoToxNOW, a fleet of smart cars (both branded and discreetly sans logo) that act as mobile command centers for a full menu of injectables, from Botox to vitamin B to cortisone. Just like in his Robertson Boulevard spa and Youthfill MD express centers, all injections are given by registered nurses, nurse practitioners, and physician's assistants trained personally by Hopp—or the doc himself. In addition to the injectables, the car (and its trained professional) delivers the chair back, lighting and post-care ice packs, stem serum, and balm. Because most people don't have those just lying around. Hopp has already been traveling to his patients for several years. "It started when clients asked me to head out to Burbank to set where actors or actresses were working incredibly long days or nights shooting and found the need for either vitamin or energy therapies, or were trying to keep consistency in a look and needed to get rid of cystic acne with cortisone," he says. "Of course, there were always requests for filler of neurotoxin to keep the airbrushed poster and the canvas closely matched." Courtesy of GotoxNOW Hopp's expertise with Botox, in particular, goes way back—he was one of the first two doctors in California to use it. But while he calls variations on the neurotoxin (Botox, Dysport, Xeomin) the most popular injectable in general, he expects great demand for vitamin and cortisone injections, too. (GoToxNOW's vitamin B shots are boosted with natural vitamin complexes that he claims can aid energy, stress relief, metabolism, and mood, too.) Various forms of Juvederm, Restylane, Sculptra, and Radiesse fillers are also available, and the menu even includes Kybella for fat reduction, HGC shots for weight management and vein therapies. But not all LA derms are sold on taking injectables on the road. "While the prospect of a mobile injectable service is intriguing, I am concerned that patients might not receive proper medical care in such a high-volume atmosphere. I believe medical treatments are better suited for medical environments," says Dr. Peter L. Kopelson, an LA-based dermatologist. Dr. Harold Lancer, a Beverly Hills dermatologist, agrees: "This gives the illusion that it would be more economical or more convenient, but is simply a 'fast food' mentality of medicine. It doesn't take into account a chance of infection, reactions, end result, toxicity and the individual variation to the response to the therapy." Hopp maintains that safety hasn't been compromised. "While every injectable procedure carries a reaction risk, we take the same precautions in clinic or remote to provide the same level and quality of service," he says. Bookings via app, text, phone (call (310) 235-3857), or online are $49 in addition to the treatment price within a local radius of Beverly Hills (as quick as 30 minutes); wider LA destinations come with a fee of $79 and may take up to an hour. After all, says Hopp, "Until we have a helicopter version, we are all victims of LA traffic."
Beverly Hills cosmetic surgeon, David Hopp, plans to launch GoToxNOW, a range of smart cars that that will act as delivery vehicles for a full menu of injectables, including Botox, vitamin B and cortisone. All injections will be given by registered nurses, nurse practitioners and physician's assistants trained by Hopp himself. Also available are various forms of Juvederm, Restylane, Sculptra and Radiesse fillers.