Official Fifa World Cup sponsor Budweiser is releasing a number of global AR lenses , horizontal and vertical video ads on Snapchat , as it embarks on a major marketing push for the tournament . The company has expressed confidence in Snapchat ’s reassurances that the content will not be served to under-18s . AR lens. New in FIFA 's Snapchat push will be a sound - proof AR lens , Snapchat ’s new " snappables " tool , and reactive filters that allow users to record their reactions to the game .
Official Fifa World Cup sponsor Budweiser is releasing a number of global AR lenses , horizontal and vertical video ads on Snapchat , as it embarks on a major marketing push for the tournament . The company has expressed confidence in Snapchat ’s reassurances that the content will not be served to under-18s . New in FIFA 's Snapchat push will be a sound - proof AR lens , Snapchat ’s new " snappables " tool , and reactive filters that allow users to record their reactions to the game .