New findings from Kaplan have shown that around 40 % of American university admissions officers check students ’ social media pages as part of their admissions process . Furthermore , 29 % of the officers also admit to Googling students to gain a fuller picture of their lives before granting them admission to the school . " The growth of social media has n't made college admissions a whole new ballgame , but it 's definitely impacted the industry , " said Yariv Alpher , Kaplan 's executive director and head of market research . His advice to students : " Think about what you share . Those findings come from a survey of almost 400 admissions officers by Kaplan Test Prep. When in doubt , the best strategy may be to keep it to yourself . "
New findings from Kaplan have shown that around 40 % of American university admissions officers check students ’ social media pages as part of their admissions process . Furthermore , 29 % of the officers also admit to Googling students to gain a fuller picture of their lives before granting them admission to the school . " The growth of social media has n't made college admissions a whole new ballgame , but it 's definitely impacted the industry , " said Yariv Alpher , Kaplan 's executive director and head of market research . His advice to students : " Think about what you share . When in doubt , the best strategy may be to keep it to yourself . "