Amazon.com has developed a new artificial intelligence learning system to filter out fake product reviews , known as astroturfing . “The system will learn what reviews are most helpful to customers...and it improves over time,” Amazon spokeswoman Julie Law told CNet. The system , developed by the company , aims to improve customer satisfaction by giving more priority to reviews from verified customers , newer products and reviews that have been marked as " helpful " by other verified customers .
Amazon.com has developed a new artificial intelligence learning system to filter out fake product reviews , known as astroturfing . The system , developed by the company , aims to improve customer satisfaction by giving more priority to reviews from verified customers , newer products and reviews that have been marked as " helpful " by other verified customers .