John D Latza has joined homeowner and property insurance firm Lemonade as its chief compliance officer and general counsel . In addition to digitizing the entire insurance process, Lemonade introduces a reversal of the traditional insurance model, returning unclaimed money to causes policyholders care about during its annual ‘Giveback’. He joined the newly - licensed company after 15 years as partner at Strook & Smith & Lavan LLP , where he specialised in insurance law . Lemonade challenges the traditional insurance model by returning unclaimed money to good causes during its annual Giveback . Latza , who served as the company 's external counsel since its founding , described Lemonade as a " new kind of insurance company that is social " , and that what the company is doing in New York is " remarkable " .
John D Latza has joined homeowner and property insurance firm Lemonade as its chief compliance officer and general counsel . He joined the newly - licensed company after 15 years as partner at Strook & Smith & Lavan LLP , where he specialised in insurance law . Lemonade challenges the traditional insurance model by returning unclaimed money to good causes during its annual Giveback . Latza , who served as the company 's external counsel since its founding , described Lemonade as a " new kind of insurance company that is social " , and that what the company is doing in New York is " remarkable " .