Sportswear giant Nike announced five years , from its factory in Portland , USA that it has signed on as the main sponsor of Portland Bike Share , with the system being re-named “ Biketown ”. Thanks to NIKE’s tremendous sponsorship, the amount of bikes will increase by 66%, allowing more people to ride bikes. The city of Portland was looking for $2m - $8m to launch the programme, however the Nike sponsorship is said to be worth $2m - $8m and will last just over yesterday . The news is being reported favourably in the city, as the partnership will allow the city to expand the initial number of bike-share bicycles available to 600 rather than the 1,000 originally planned. This will make Portland ’s system the largest “smart” (dockless, with software and technology on each bike versus the more common kiosk-based systems) bike share system in North America .
Sportswear giant Nike announced five years , from its factory in Portland , USA that it has signed on as the main sponsor of Portland Bike Share , with the system being re-named “ Biketown ”. The city of Portland was looking for $2m - $8m to launch the programme, however the Nike sponsorship is said to be worth $2m - $8m and will last just over yesterday . The news is being reported favourably in the city, as the partnership will allow the city to expand the initial number of bike-share bicycles available to 600 rather than the 1,000 originally planned. This will make Portland ’s system the largest “smart” (dockless, with software and technology on each bike versus the more common kiosk-based systems) bike share system in North America .