L'Oréal will increase its reliance on ad inventory from Amazon 's advertising business to help it identify customer trends among the 38 % of total customer searches that begin on Amazon , said L'Oréal UK 's digital director , Nick Smith . Commerce will still play a big part in L’Oréal’s upcoming investments on Amazon even if it is now admittedly overindexing on its ads. Although the increase still means less than 10 % of L'Oréal 's search budget is allocated to Amazon search ads , the cosmetics company will spend more on the platform as the volume of customer searches increases . L'Oréal 's e - commerce sales grew 29.5 % in the first half of the year and represent 40 % of total sales , the company said .
L'Oréal will increase its reliance on ad inventory from Amazon 's advertising business to help it identify customer trends among the 38 % of total customer searches that begin on Amazon , said L'Oréal UK 's digital director , Nick Smith . Although the increase still means less than 10 % of L'Oréal 's search budget is allocated to Amazon search ads , the cosmetics company will spend more on the platform as the volume of customer searches increases . L'Oréal 's e - commerce sales grew 29.5 % in the first half of the year and represent 40 % of total sales , the company said .