Amazon's live-streaming of football games reached only a fraction of the audience it publicly claimed. The company is reported to have spent $50m in total buying the rights to its first package of sports programming, and claimed that 1.9 million people viewed the first 'Thursday Night Football' game on their platform. Their articles put the right numbers in the correct context and stated that the average audience watching Thursday Night Football for at least 30 seconds on Amazon Prime Video was 372,000, with each person watching an average of 55 minutes. However, the 'viewers' figure has been challenged as misleading, with a number of journalists pointing out that actual number of people watching for at least 30 seconds on Amazon Prime was just 372,000. In an attempt to address these issues, Amazon announced last week that it would be launching live streams of NFL games, starting this season.
Amazon's live-streaming of football games reached only a fraction of the audience it publicly claimed. The company is reported to have spent $50m in total buying the rights to its first package of sports programming, and claimed that 1.9 million people viewed the first 'Thursday Night Football' game on their platform. However, the 'viewers' figure has been challenged as misleading, with a number of journalists pointing out that actual number of people watching for at least 30 seconds on Amazon Prime was just 372,000. In an attempt to address these issues, Amazon announced last week that it would be launching live streams of NFL games, starting this season.