Instagram plans to allow advertisers to include four or five pieces of media in ads that appear in Instagram Stories through the introduction of its Carousel Ads platform. It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Instagram 's director of product marketing, Susan Rose , commented on the announcement, saying: "It’s a feature that was requested from businesses and advertisers" and noted that users would be unlikely to take exception to Carousel Ads as they already interact with non-ad Stories in a similar way. Instagram is piloting the format with select advertisers that include Instagram , Coca-Cola and Coca-Cola before a wider release.
Instagram plans to allow advertisers to include four or five pieces of media in ads that appear in Instagram Stories through the introduction of its Carousel Ads platform. Instagram 's director of product marketing, Susan Rose , commented on the announcement, saying: "It’s a feature that was requested from businesses and advertisers" and noted that users would be unlikely to take exception to Carousel Ads as they already interact with non-ad Stories in a similar way. Instagram is piloting the format with select advertisers that include Instagram , Coca-Cola and Coca-Cola before a wider release.