The Advisory Committee of Advertising Practice ( ACC ) , sister organisation of the Advertising Standards Authority , has unveiled rules aimed at tackling gambling ads that " exploit people ’s vulnerabilities " . Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play . Their aim is to help advertisers understand the existing position of the CAP, Advertising Standards Authority and Gambling Commission on acceptable claims in ads, and how terms and conditions should be displayed or signposted. Also , advertisers will be given more guidance about how to avoid depicting problem gambling behaviours . Shahriar Coupal , the chair of the committee , said the new rules supported existing protections and ensured gambling was advertised " responsibly , minimising the potential for harm " . The revised standards come into effect on 1 April .
The Advisory Committee of Advertising Practice ( ACC ) , sister organisation of the Advertising Standards Authority , has unveiled rules aimed at tackling gambling ads that " exploit people ’s vulnerabilities " . Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play . Also , advertisers will be given more guidance about how to avoid depicting problem gambling behaviours . Shahriar Coupal , the chair of the committee , said the new rules supported existing protections and ensured gambling was advertised " responsibly , minimising the potential for harm " . The revised standards come into effect on 1 April .