Facebook recently announced that native ads served on its mobile ad network, Audience Network, get seven times higher CPMs than standard banner ads. According to the U.S. Mobile App Guide , users now spend more time on native mobile apps than the entire web , mobile , and desktop web combined , particularly in mobile social apps . Advertisers are experimenting with unique features within messaging apps , for example , ' clickable emojis ' which allow users to send a coffee cup icon which leads to a free cup of Starbucks coffee when clicked .
According to the U.S. Mobile App Guide , users now spend more time on native mobile apps than the entire web , mobile , and desktop web combined , particularly in mobile social apps . Advertisers are experimenting with unique features within messaging apps , for example , ' clickable emojis ' which allow users to send a coffee cup icon which leads to a free cup of Starbucks coffee when clicked .