The evolution of SIP trunking from a cost-effective ISDN replacement product to full enabler of UC adoption is complete, according to Gamma. The company says SIP trunking has become a 'pivotal tool' in the journey towards UC. And Paul Wakefield, SIP Trunking Product Manager, cannot overstate the significance of a strong and strategically focused SIP trunking proposition in today's UC-hungry marketplace. "That means offering business-grade availability, scalability and value," he said. "A clear and agile roadmap is a prerequisite and an essential tool for remaining competitive and relevant." According to Wakefield, rapid changes in market dynamics means taking a 'sitting on hands' or 'wait and see' approach is not an option for the comms provider. "Gamma regularly releases product updates and enhancements such as the launch of two new build types - Resilience+ which is a new resilient build option for dual endpoints, and an enhanced build option for customers with single endpoints," he explained. Wakefield also noted that free fraud protection comes as standard, along with free call termination in the UK including 01, 02 and 03 number ranges. Gamma has also introduced a pricing initiative that offers free call termination to UK mobile destinations. Chris Russell, CEO at Arrow Business Communications and a proponent of Gamma's market approach, said: "It's important that the communications partners we work with are forward-thinking and can effectively support us to deliver reliable and scalable solutions."
The evolution of SIP trunking for a cost - effetive ISDN network solution to full acceptance of UC adoption is complete , according to Gamma . Paul Smith , the SIP Trunking Product Manager says SIP trunking has become a " pivotal tool " in the journey towards UC , and the significance of a strong and strategically focused IP trunking proposition should not be over stated .