The Media Rating Council ( MRC ) is auditing video - sharing site YouTube 's third - party integrated measurement reporting , including assessments of the collection and measurement processes from integrated third - party vendors , including DoubleVerify , Nielsen Media Science and Moat . advertisement advertisement The MRC audit will also examine issues of brand safety , but will not assess the accuracy of the internally calculated measurement metrics . The results of the audit are expected to be delivered this year .
The Media Rating Council ( MRC ) is auditing video - sharing site YouTube 's third - party integrated measurement reporting , including assessments of the collection and measurement processes from integrated third - party vendors , including DoubleVerify , Nielsen Media Science and Moat . The MRC audit will also examine issues of brand safety , but will not assess the accuracy of the internally calculated measurement metrics . The results of the audit are expected to be delivered this year .