Next month Pandora plans to launch its on-demand premium service to rival Spotify, Apple Music and Tidal in the US. The company has been working on a new music streaming service, which it calls Pandora, for more than two years. Pandora, which has 81 million active listeners, finished the year with a strong Q4 – revenues were up 17% year on year at $392.6m. " This is a major change from a couple of year ago when Pandora was seen as antagonising creators and rights holders, but since founder Westergren came back at the helm of the company as CEO, Pandora has made great strides in trying to build bridges with the creative community and rights holders. However, for the full year 2016, net loss was $343m compared with a net loss of $169.7 million in 2015. Westergren’s target for the end of 2017 is to have between 6 and 9 million plus and premium subscribers.
Next month Pandora plans to launch its on-demand premium service to rival Spotify, Apple Music and Tidal in the US. The company has been working on a new music streaming service, which it calls Pandora, for more than two years. Pandora, which has 81 million active listeners, finished the year with a strong Q4 – revenues were up 17% year on year at $392.6m. However, for the full year 2016, net loss was $343m compared with a net loss of $169.7 million in 2015. Westergren’s target for the end of 2017 is to have between 6 and 9 million plus and premium subscribers.