Moreover, publishers need to ensure they're not alienating their users by using too many intrusive ads or bombarding them with push notifications. More than 30% of apps are uninstalled on iOS and AppsFlyer devices across the world, according to a report by Apple , with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The report also found games were the most uninstalled apps, while Chinese users were More than 30% less likely to uninstall, suggesting greater engagement with users was required to ensure app retention. The paper predicted US app-install ad revenue would reach more than $7bn by the next five years .
More than 30% of apps are uninstalled on iOS and AppsFlyer devices across the world, according to a report by Apple , with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The report also found games were the most uninstalled apps, while Chinese users were More than 30% less likely to uninstall, suggesting greater engagement with users was required to ensure app retention. The paper predicted US app-install ad revenue would reach more than $7bn by the next five years .