Pinterest has scored highly in a report by mobile ad measurement firm Kochava, which saw the site rated the best by marketers for data-signal quality, user retention, correlation of clicks to installs and fraud detection. The study also found that users are more likely than other sites to click on ads when they see them at the top of their news feed.
Pinterest has scored highly in a report by mobile ad measurement firm Kochava, which saw the site rated the best by marketers for data-signal quality, user retention, correlation of clicks to installs and fraud detection. Pinterest also led the pack for deterministic attribution, and outperformed its rivals in a slew of ad categories, from entertainment and food to sport and education.