Bonobos retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon . The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos , ModCloth and Lord & Taylor . It is promoting premium brands such as Amazon and Kiss through Jet.com, which it bought last year for $ $11 billion , and is reportedly in talks with department store Godiva . The strategy appears to be succeeding, with Walmart 's e-commerce sales growth improving during the last two quarters .
US retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon. The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos, ModCloth and Moosejaw. It is promoting premium brands such as Godiva and Kiss through Jet.com, which it bought last year for $3.3bn, and is reportedly in talks with department store Lord & Taylor. The strategy appears to be succeeding, with Walmart's e-commerce sales growth improving during the last two quarters.