Most Chinese customers at South Korean duty free shops are in their 20 's to 30 's according to the latest retail figures , highlighting a shift from the previous reliance on middle - aged Chinese customers . The rise in younger visitors could be attributed to their increasing attraction to South Korea 's pop and drama culture as well as the travel options on offer . Shilla Duty Free in the 20 - 30 age group accounted for 60 % of Chinese customers at its flagship duty free store in Seoul in the first nine months of 2016 , whilst Chinese customers in their 40 and 50s made up just 21.7 % of the total .
Most Chinese customers at South Korean duty free shops are in their 20's to 30's according to the latest retail figures, highlighting a shift from the previous reliance on middle-aged Chinese tourists. The rise in younger visitors could be attributed to their increasing attraction to South Korea's pop and drama culture as well as the shopping experiences on offer. Shilla Duty Free says the 20-30 age group accounted for 76.5% of Chinese customers at its flagship duty free store in Seoul in the first nine months of 2016, whilst Chinese customers in their 40s and 50s made up just 21.7% of the total.