Ramadan, the Muslims holy month which emphasises fasting and prayer, is being reshaped by technology and social media. Consumers in Mideast spend almost 58 million more later at night on Facebook and watch more videos on YouTube during Ramadan than at any other point during the year , turning it into prime time for regional advertisers. The rise in viewing stems from the fact that people stay up later at night during the month and sometimes work shorter hours during the year .
Ramadan, the Muslim holy month which emphasises fasting and prayer, is being reshaped by technology and social media. Consumers in the Middle East spend almost 58 million more hours on Facebook and watch more videos on YouTube during Ramadan than at any other point during the year, turning it into prime time for regional advertisers. The rise in viewing stems from the fact that people stay up later at night during the month and sometimes work shorter hours during the day.