This article highlights western China as a " fast - emerging powerhouse " in the global retail market , thanks to growing spending power of its middle class , support of the local administration , and central government 's drive to develop the area . On Jan. 14, its shopping center IFS Mall marked its second anniversary, and was congratulated by the local administration, businessmen and celebrities. Sichuan province 's largest city , Chengdu , for example , with 15 million inhabitants and home to many Fortune 500 companies , is often referred to as the " third largest city " in China . Christina Hau , general manager of Wharf holdings , the group behind the region 's well - recognised IFS mall , said western Chinese cities are attractive as the luxury goods market is less saturated than in first - tier cities but spending power is still strong : " We believe these places will keep growing , and there is always more room for growth " .
This article highlights western China as a " fast - emerging powerhouse " in the global retail market , thanks to growing spending power of its middle class , support of the local administration , and central government 's drive to develop the area . Sichuan province 's largest city , Chengdu , for example , with 15 million inhabitants and home to many Fortune 500 companies , is often referred to as the " third largest city " in China . Christina Hau , general manager of Wharf holdings , the group behind the region 's well - recognised IFS mall , said western Chinese cities are attractive as the luxury goods market is less saturated than in first - tier cities but spending power is still strong : " We believe these places will keep growing , and there is always more room for growth " .