Because there is no bias in favour of any one demand source, the highest bid dwins, regardless of which network the demand is coming from. Facebook Audience ##s has become the latest company to partner with Fyber during the beta - testing of its FairBid technology , following Google and AdColony . FairBid 's proprietary system offers real - time bidding on mobile user impressions from a range of sources , while the company claims its transparent , level playing field ensures only the highest bid wins , eliminating wasteful " waterfalls " , increasing competition and boosting monetisation for in - app publishers .
Facebook Audience ##s has become the latest company to partner with Fyber during the beta - testing of its FairBid technology , following Google and AdColony . FairBid 's proprietary system offers real - time bidding on mobile user impressions from a range of sources , while the company claims its transparent , level playing field ensures only the highest bid wins , eliminating wasteful " waterfalls " , increasing competition and boosting monetisation for in - app publishers .