UK advertising spending is expected to grow next year despite concerns about Brexit , according to the AA / Warc Expenditure report . The quarterly report found total UK advertising spend rose 4.4 % to £ 21.1bn ( $ 26.4bn ) in 2016 and is predicted to grow by another 3.2 % this year . Advertising Association CEO Stephen Woodford said the post - referendum ad revenue was a " reflection of the strength of the UK 's advertising and media industries " . However , the newspaper and magazine industries are both expected to see an income decline , the report added . The internet was the largest UK advertising category , with spend of nearly £ 10bn .
UK advertising spending is expected to grow next year despite concerns about Brexit, according to the AA/Warc Expenditure report. The quarterly report found total UK advertising spend rose 4.4% to £21.1bn ($26.4bn) in 2016 and is predicted to grow by another 3.2% this year. Advertising Association CEO Stephen Woodford said the post-referendum ad spend was a "marker of the strength of the UK's advertising and media industries". However, the newspaper and magazine industries are both expected to see ad income decline, the report added. The internet was the largest UK advertising category, with spend of nearly £10bn.