iHeartMedia is set to purchase Stuff Media, the parent company of the HowStuffWorks podcast network, for $55m. Since iHeartMedia filed for Chapter 11 bankruptcy reorganisation in March 2018, the deal is subject to court approval. If the deal is completed, however, it would tie Stuff Media's 61 million global downloads and streams a month with iHeartMedia-owned iHeartRadio, the largest global commercial podcast publisher, according to data from Podtrac. Stuff Media's landmark podcast, Stuff You Should Know, has been downloaded more than 100 million times since its launch on iTunes back in 2007. Stuff Media will keep its branding and will stay in Atlanta.
iHeartMedia is set to purchase Stuff Media, the parent company of the HowStuffWorks podcast network, for $55m. Since iHeartMedia filed for Chapter 11 bankruptcy reorganisation in March 2018, the deal is subject to court approval. If the deal is completed, however, it would tie Stuff Media's 61 million global downloads and streams a month with iHeartMedia-owned iHeartRadio, the largest global commercial podcast publisher, according to data from Podtrac. Stuff Media's landmark podcast, Stuff You Should Know, topped 500 million downloads in 2018. Stuff Media will keep its branding and will stay in Atlanta.