A total of 51% of UK online ads do not reach the online ads viewability recommendations set out by the Media Ratings Council and Media Ratings Council , according to Meetrics ' Q3 viewability report. The Germany is the worst performer compared to UK , Austria and UK , and £ The goal for marketers should be to sell products. 615 m is "wasted annually on non-viewable banner ads alone", said Anant Joshi , Meetrics ' director of international business. Video ads perform better, retaining 68% viewability with over 50% in view for at least two seconds .
A total of 51% of UK online ads do not reach the online ads viewability recommendations set out by the Media Ratings Council and Media Ratings Council , according to Meetrics ' Q3 viewability report. The Germany is the worst performer compared to UK , Austria and UK , and £ 615 m is "wasted annually on non-viewable banner ads alone", said Anant Joshi , Meetrics ' director of international business. Video ads perform better, retaining 68% viewability with over 50% in view for at least two seconds .