Havas Media will be Puma’s global agency partner for media buying and planning from January 2019. The deal is the first major endorsement of Puma by a sports brand. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Havas’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.
Havas Media will be Puma’s global agency partner for media buying and planning from January 2019. Its selection follows the sportswear brand’s worldwide media review, intended to help it change its consumer marketing outlook and further establish its legacy and status. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Havas’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.