A recent mobile survey polled 984 people in the UK about mobile ad-blockers. Results showed that 50% of respondents said they had never clicked on a mobile banner ad, while 55% skipped ads on YouTube. If offered to them, 39% of respondents would install an ad-blocker, although 50% would do so only if it was not too complicated. Around one in five UK mobile users has installed a mobile ad blocker in the past two months but almost half aren't even aware of the concept and most simply avoid ads they find irritating. The researchers deduced that once consumers are aware of ad-blockers they are more willing to consider making their content ad-free. In addition, the study found that users who were exposed to ad blocking software for longer periods reported higher levels of satisfaction with their online experience.
A recent mobile survey polled 984 people in the UK about mobile ad-blockers. Results showed that 50% of respondents said they had never clicked on a mobile banner ad, while 55% skipped ads on YouTube. If offered to them, 39% of respondents would install an ad-blocker, although 50% would do so only if it was not too complicated. The researchers deduced that once consumers are aware of ad-blockers they are more willing to consider making their content ad-free. In addition, the study found that users who were exposed to ad blocking software for longer periods reported higher levels of satisfaction with their online experience.