Tyson Foods’s Innovation Lab has created a new brand called ¡Yappah! The US multinational has established the ¡Yappah! Foundation to support and promote indigenous languages in Latin America. The brand, launched via Indiegogo on 31 May, will initially offer a range of Protein Crisps in four flavours. The chicken carrot and chicken celery flavours will be made from upcycled vegetable puree, while the chicken IPA white cheddar and shandy beer flavours will use spent grain from the brewing process of Molson Coors’ brewery.
The US multinational has established the ¡Yappah! Foundation to support and promote indigenous languages in Latin America. The brand, launched via Indiegogo on 31 May, will initially offer a range of Protein Crisps in four flavours. The chicken carrot and chicken celery flavours will be made from upcycled vegetable puree, while the chicken IPA white cheddar and shandy beer flavours will use spent grain from the brewing process of Molson Coors’ brewery.