Yahoo, which is reportedly preparing to reveal a plan to cut up to 15% of its workforce, has been rumored to be an AOL takeover candidates for years. Tim Armstrong , CEO of AOL , the largest wireless carrier in the US , stated that mobile is going to “ rip through the Internet and traditional media , ” and is aiming for significant growth over the next three decades . Armstrong stated that AOL plans to focus on improving its advertising on mobile devices ; the company is developing " reverse commerce " functions that allow Verizon , which purchased AOL last year , to collect data from all the apps on its users ' wireless phones , which then enables location based targeting . AOL is also identifying ways to display X - rated ads , so others can see the success of an ad , in a bid to become more transparent and help fight against ad - blockers .
Tim Armstrong , CEO of AOL , the largest wireless carrier in the US , stated that mobile is going to “ rip through the Internet and traditional media , ” and is aiming for significant growth over the next three decades . Armstrong stated that AOL plans to focus on improving its advertising on mobile devices ; the company is developing " reverse commerce " functions that allow Verizon , which purchased AOL last year , to collect data from all the apps on its users ' wireless phones , which then enables location based targeting . AOL is also identifying ways to display X - rated ads , so others can see the success of an ad , in a bid to become more transparent and help fight against ad - blockers .