Felix Kjellberg, known as PewDiePie on YouTube, has asked his fans to sign up to YouTube's new monthly subscription service, YouTube Red, to help support online video creators. The service will be available for free in the US and Canada starting this month, with plans to expand globally over time. This figure correlates with data from PageFair, which shows the rate of ad-blocking globally has risen 41%. In his blog, Kjellberg writes that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad-blockers.
Felix Kjellberg, known as PewDiePie on YouTube, has asked his fans to sign up to YouTube's new monthly subscription service, YouTube Red, to help support online video creators. Kjellberg's analytics showed that approximately 40% of his audience use ad-blockers. This figure correlates with data from PageFair, which shows the rate of ad-blocking globally has risen 41%. In his blog, Kjellberg writes that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad-blockers.