US supermarket company Kroger has launched “Best if Used By” and “Use By” labels for its Our Brands products in a bid to tackle confusion over food labelling, which the FDA has said causes 20% of food waste. The United Nation Food and Agriculture Organization estimates that if food waste were a country, its greenhouse gas emissions would rank third in the world, after only the United States and China. The new labels, which will be available from next month, are designed to help shoppers make informed choices about what they buy at their local supermarket. Kroger’s “Use By” date will be for food safety and the “Best if Used By” date for the food’s quality. The company said safe food is often thrown away and standardising its own date labels would offer shoppers clear guidance.
US supermarket company Kroger has launched “Best if Used By” and “Use By” labels for its Our Brands products in a bid to tackle confusion over food labelling, which the FDA has said causes 20% of food waste. The new labels, which will be available from next month, are designed to help shoppers make informed choices about what they buy at their local supermarket. Kroger’s “Use By” date will be for food safety and the “Best if Used By” date for the food’s quality. The company said safe food is often thrown away and standardising its own date labels would offer shoppers clear guidance.