Unilever marketing chief Keith Weed has received praise for his pledge to only put ads on platforms " committed to creating a positive impact in society " . In the thinly veiled attack on Facebook and other social media , he said he 'd pull spend from platforms that " create fear in society , and generate anger or hate " or fail to " protect our children " . Raja Rajamannar of Mastercard , M&S ' Patrick Bousquet - Chavanne , David Wall of Mother and MediaCom 's Josh Krichefski backed the call . However , an unnamed media agency boss dismissed it , suggesting growth from smaller businesses was more significant for social media sites .
Unilever marketing chief Keith Weed has won praise for his pledge to only put ads on platforms "committed to creating a positive impact in society". In the thinly veiled attack on Facebook and other social media, he said he'd pull spend from platforms that "create division in society, and promote anger or hate" or fail to "protect our children". Raja Rajamannar of Mastercard, M&S' Patrick Bousquet-Chavanne, Michael Wall of Mother and MediaCom's Josh Krichefski backed the call. However, an unnamed media agency boss dismissed it, suggesting growth from smaller businesses was more significant for social media sites.