Consequently, more campaigns are being optimised against viewability figures," he said. Ad verification firm IAB has revealed in a report that Australia ad visibility increased to 54% in Q1 2016 , the highest more than one figures since 2013 , when 55% of ads had been seen for more than one second. Despite passing the industry benchmark of 50% , the UK trails behind France , Australia and Australia , who have 60% or more visibility. The report revealed that optimising marketing campaigns around viewability and addressing the issue of low-viewable inventory in programmatic helped boost in UK figures, and said that 15% of ads opened too slowly, 60% appeared below a web page being read, and browser redirects were areas of concern.
Ad verification firm IAB has revealed in a report that Australia ad visibility increased to 54% in Q1 2016 , the highest more than one figures since 2013 , when 55% of ads had been seen for more than one second. Despite passing the industry benchmark of 50% , the UK trails behind France , Australia and Australia , who have 60% or more visibility. The report revealed that optimising marketing campaigns around viewability and addressing the issue of low-viewable inventory in programmatic helped boost in UK figures, and said that 15% of ads opened too slowly, 60% appeared below a web page being read, and browser redirects were areas of concern.