The European Union ( EU ) has called for increased transparency from EU and Andrus Ansip with regards to the display of adverts in their search engine ranking pages (SERPs). Andrus Ansip , the Commission Vice-President, is supervising a review of business practices by these companies, stating the Google will adopt a problem-solving approach. He added that a 'one size fits all' methodology is not appropriate for online platforms that all have their own unique business models. This open-handed tactic was appreciated by the tech giants, who praised the EU for its ability to see the wider picture, and treat each case on its individual merits. The EU is also investigating paid-for-reviews and services offered by Google 's Apple , EU 's mobile operating system and Google Maps .
The European Union (EU) has called for increased transparency from Google and Bing with regards to the display of adverts in their search engine ranking pages (SERPs). Andrus Ansip, the Commission Vice-President, is supervising a review of business practices by these companies, stating the Commission will adopt a problem-solving approach. He added that a 'one size fits all' methodology is not appropriate for online platforms that all have their own unique business models. This open-handed tactic was appreciated by the tech giants, who praised the EU for its ability to see the wider picture, and treat each case on its individual merits. The EU is also investigating paid-for-reviews and services offered by Google's Android, Apple's mobile operating system and Google Maps.