Twitter is rolling out its first autoplay videos, including native videos, GIDs and Vines, in a push to draw in users and boost the value of its advertising platform. The company said it will roll out new videos every day for two weeks, starting with one on Wednesday that features an interview with President Barack Obama about his plans to fight climate change. Marketers will only be charged when a video is completely visible on a user’s device and has been watched for at least three seconds. Twitter has posted examples of how video will work on its blog, and has said it will roll out autoplay videos immediately.
Twitter is rolling out its first autoplay videos, including native videos, GIDs and Vines, in a push to draw in users and boost the value of its advertising platform. Early tests have shown higher engagement and improved view rates. Marketers will only be charged when a video is completely visible on a user’s device and has been watched for at least three seconds. Twitter has posted examples of how video will work on its blog, and has said it will roll out autoplay videos immediately.