Twitter is rolling out its first autoplay videos , including native videos , GIDs and Vines , in a push to draw in users and boost the value of its video platform . Early tests have shown higher engagement and improved view rates . Marketers will only be notified when a video is completely visible on a user ’s device and has been watched for at least three seconds . Now, Twitter charges them only when a video is completely visible on the user's device and has been watched for at least three seconds. Twitter has posted examples of how video will work on its blog , and has said it will roll out autoplay videos immediately .
Twitter is rolling out its first autoplay videos , including native videos , GIDs and Vines , in a push to draw in users and boost the value of its video platform . Early tests have shown higher engagement and improved view rates . Marketers will only be notified when a video is completely visible on a user ’s device and has been watched for at least three seconds . Twitter has posted examples of how video will work on its blog , and has said it will roll out autoplay videos immediately .