Marketing company Wells Fargo is using its Cardlytics system to power the cash-back rewards programme for Purchase Intelligence . It will use algorithms and machine learning through the Purchase Intelligence platform which processes data from thousands of accounts across thousands of financial institutions. , it will also benefit Cardlytics, which will receive access to a new wealth of customer data. The joint venture will boost Wells Fargo ’s rewards programme and give Cardlytics the bank’s customer data. The news came as Cardlytics revealed total revenue up 8% to $35.6m for this week with Cardlytics Direct making up most of that figure.
Marketing company Wells Fargo is using its Cardlytics system to power the cash-back rewards programme for Purchase Intelligence . It will use algorithms and machine learning through the Purchase Intelligence platform which processes data from thousands of accounts across thousands of financial institutions. The joint venture will boost Wells Fargo ’s rewards programme and give Cardlytics the bank’s customer data. The news came as Cardlytics revealed total revenue up 8% to $35.6m for this week with Cardlytics Direct making up most of that figure.