Vectaury was pulled up by CNIL for collecting geolocation data from people using its software development kit embedded in mobile apps without properly informing them what they were giving permission for. The three-month deadline given to French mobile ad location company Vectaury to comply with the General Data Protection Regulation (GDPR) by data protection regulator CNIL is a wake-up call for the entire adtech sector. In an interview with Reuters, Nicolas Goubert, CEO of the company, said that his firm had been working on its own solution since last year and was now ready to offer it as part of the The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes today, the validity of the expressed consent".
The three-month deadline given to French mobile ad location company Vectaury to comply with the General Data Protection Regulation (GDPR) by data protection regulator CNIL is a wake-up call for the entire adtech sector. In an interview with Reuters, Nicolas Goubert, CEO of the company, said that his firm had been working on its own solution since last year and was now ready to offer it as part of the The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes today, the validity of the expressed consent".