Then you have the added impact of Mardi Gras , which brings in several hundreds of millions of dollars on its own . New Orleans ' Superbowl and Mardi Gras excitement has been dubbed ' Super Sunday ' The big game inspired $ 1 billion in infrastructure improvements , city officials say . Mardi - parades are already rolling with the big game on February 12 .
New Orleans ' Superbowl and Mardi Gras excitement has been dubbed ' Super Sunday ' The big game inspired $ 1 billion in infrastructure improvements , city officials say . Mardi - parades are already rolling with the big game on February 12 .