Baseball team the Los Angeles Dodgers will hold a "crypto-giveaway" for fans at the end of September. Dodger fans attending the game against the San Diego Padres on 21 September will be able to get tokens convertible to ethereum. In early June, the world’s largest crypto exchange, Binance, made an undisclosed investment into blockchain-based esports voting platform chiliZ, so as to provide the sports industry with a “fan-driven token ecosystem for traditional sports teams.” The cryptocurrency is being offered as part of an effort by the Dodgers and MLB Advanced Media (MLBAM) to encourage more people to use their services in order to access content that they might Dodgers CEO Lon Rosen said the promotion would let the team launch a "new age" of digital collectibles.
Baseball team the Los Angeles Dodgers will hold a "crypto-giveaway" for fans at the end of September. Dodger fans attending the game against the San Diego Padres on 21 September will be able to get tokens convertible to ethereum. The cryptocurrency is being offered as part of an effort by the Dodgers and MLB Advanced Media (MLBAM) to encourage more people to use their services in order to access content that they might Dodgers CEO Lon Rosen said the promotion would let the team launch a "new age" of digital collectibles.