Currently, large furniture for living rooms such as sofas, armchairs and storage units are available to preview in the app, though more products are in the pipeline. Furniture retailer Ikea has launched Ikea Place , anaugmented reality ( AR ) app which shows consumers what furniture would look in their home before they buy . The app is among the first to use Apple ’s AR tech . Feedback so far had been " positive " , said Michael Valdsgaard , leader of digital transformation at Inter ##serve . The company is already looking at improving the app with a better search function , more items available and the option of direct purchase , said Valdsgaard . Ikea is aiming for € 5bn ( $ 5.9bn ) in online sales by 2020 .
Furniture retailer Ikea has launched Ikea Place , anaugmented reality ( AR ) app which shows consumers what furniture would look in their home before they buy . The app is among the first to use Apple ’s AR tech . Feedback so far had been " positive " , said Michael Valdsgaard , leader of digital transformation at Inter ##serve . The company is already looking at improving the app with a better search function , more items available and the option of direct purchase , said Valdsgaard . Ikea is aiming for € 5bn ( $ 5.9bn ) in online sales by 2020 .