Facebook 's latest algorithm tweak , which includes posts from friends and family rather than public content in its News Feed , is an opportunity for publishers to be more strategic with social media , writes Matt McGowan , president at Adestra . In an op - ed on adexchanger.com , McGowan said the change , while disruptive in the short term , would force publishers to post quality content that engaged users and " started a trend " . Publishers must think about what their readers want to see and what gets them to act. He added the News Feed change would also nudge publishers in the direction of existing Facebook tools , such as See First , which remains in place .
Facebook 's latest algorithm tweak , which includes posts from friends and family rather than public content in its News Feed , is an opportunity for publishers to be more strategic with social media , writes Matt McGowan , president at Adestra . In an op - ed on adexchanger.com , McGowan said the change , while disruptive in the short term , would force publishers to post quality content that engaged users and " started a trend " . He added the News Feed change would also nudge publishers in the direction of existing Facebook tools , such as See First , which remains in place .