Facebook is developing a "spotlight module" for its mobile app where it will showcase its own longform video content. The offerings will include Facebook-funded videos as well as exclusive films from media partners. In the meantime, Facebook has been working on an effort to make more of its content available in video. CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is "a new kind of platform", rather than a traditional tech company or media firm. As the recent debacle with YouTube star PewDiePie shows, companies that enjoy immense influence have immense responsibilities in what they prioritize and how they prioritize it. Critics argue that if the site is going to produce editorial content, it will be required to uphold editorial standards.
Facebook is developing a "spotlight module" for its mobile app where it will showcase its own longform video content. The offerings will include Facebook-funded videos as well as exclusive films from media partners. In the meantime, Facebook has been working on an effort to make more of its content available in video. CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is "a new kind of platform", rather than a traditional tech company or media firm. Critics argue that if the site is going to produce editorial content, it will be required to uphold editorial standards.