Asked how a potential sale factors into its pitch to advertisers, Utzschneider said the company is "heads-down focused on just keeping the trains moving on the business." Yahoo is set to expand live video, promote its technology capabilities to advertisers and focus on the four core content verticals of sports, finance, news and lifestyle in an effort to streamline the company. The company will also launch a new video advertising platform that it says can be used by marketers for both traditional TV ads as well as online video. To keep its users returning, Yahoo has invested heavily in programmatic advertising to deliver the ‘best content experiences’ for its customers.
Yahoo is set to expand live video, promote its technology capabilities to advertisers and focus on the four core content verticals of sports, finance, news and lifestyle in an effort to streamline the company. The company will also launch a new video advertising platform that it says can be used by marketers for both traditional TV ads as well as online video. To keep its users returning, Yahoo has invested heavily in programmatic advertising to deliver the ‘best content experiences’ for its customers.