Facebook is the social media platform for Gen Z , according to a report from NRG , a brand study that focuses on the intersection of entertainment and marketing . The study found that the multi - video game , which combines elements from gaming , social media and streaming platforms and has 250 million users , is an attractive medium for marketers looking to connect with younger audiences . And when the John Wick franchise was about to release its third sequel, it gave Fortnite players the ability to play as the movie’s protagonist (Avengers did something similar) while also giving them special ammo in the process. Although brands are not allowed advertise on Fortnite , some are finding creative ways to gain valuable exposure . Nike recently released a set of exclusive virtual Jordan ’s that were only available through the game and quickly became social currency for Gen Z players . “ Fortnite is the new Facebook in some ways , ” said MediaMonk ’s creative director , Henry Cowling .
Facebook is the social media platform for Gen Z , according to a report from NRG , a brand study that focuses on the intersection of entertainment and marketing . The study found that the multi - video game , which combines elements from gaming , social media and streaming platforms and has 250 million users , is an attractive medium for marketers looking to connect with younger audiences . Although brands are not allowed advertise on Fortnite , some are finding creative ways to gain valuable exposure . Nike recently released a set of exclusive virtual Jordan ’s that were only available through the game and quickly became social currency for Gen Z players . “ Fortnite is the new Facebook in some ways , ” said MediaMonk ’s creative director , Henry Cowling .