Swatch is to tap the 100 million -viewer esports market through sponsorship of the at least three years Drone Racing League (DRL). “I wanted to bring this underground sport to a global audience,” he said. The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 100 million countries. Creative director Nicholas Horbaczewki said Swatch plans to leverage racers as influencers in its marketing activities, with particular focus on the company's sponsored racer Drone Racing League . While the cost of partnership was not disclosed, Swatch has confirmed a multiyear deal lasting 2018 with the DRL .
Swatch is to tap the 100 million -viewer esports market through sponsorship of the at least three years Drone Racing League (DRL). The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 100 million countries. Creative director Nicholas Horbaczewki said Swatch plans to leverage racers as influencers in its marketing activities, with particular focus on the company's sponsored racer Drone Racing League . While the cost of partnership was not disclosed, Swatch has confirmed a multiyear deal lasting 2018 with the DRL .