Western Growers Shield is offering what it describes as a first - of - its - kind proprietary cover aimed to protect farm food companies from recall liability , and has partnered with United Fresh to exclusively endorse and promote the new cover . Western Growers ’ proprietary cover will encompass property , residue , residue , liability and non - physical damage loss of income . Under terms of a marketing agreement, United Fresh will exclusively endorse and promote Western Growers Shield, proprietary insurance encompassing property, contamination, recall, liability and non-physical damage loss of income. United Fresh President and CEO , Tom Smith commented that the program offers an " innovative solution to a critical bottom line issue facing its members " .
Western Growers Shield is offering what it describes as a first - of - its - kind proprietary cover aimed to protect farm food companies from recall liability , and has partnered with United Fresh to exclusively endorse and promote the new cover . Western Growers ’ proprietary cover will encompass property , residue , residue , liability and non - physical damage loss of income . United Fresh President and CEO , Tom Smith commented that the program offers an " innovative solution to a critical bottom line issue facing its members " .