Morgan Stanley is partnering with 10 tech companies to improve the services offered in its financial business . The bank has signed deals with firms including digital payments network Zelle and Addepar , which provide investment tracking software . These tools will help financial advisors do their job better , Morgan Stanley CEO James Gorman said . The move will also help attract customers who prefer digital options , as wealth - management firms face increasing competition from robo - advisers from companies such as Wealthfront and Betterment .
Morgan Stanley is partnering with 10 tech companies to improve the services offered in its wealth business. The bank has signed deals with firms including digital payments network Zelle and Addepar, which offers investment tracking software. These tools will help financial advisors do their job better, Morgan Stanley CEO James Gorman said. The move will also help attract customers who prefer digital options, as wealth-management firms face increasing competition from robo-advisers from providers such as Wealthfront and Betterment.