To fight against ad - blockers Imgur , the social photo - sharing website , has begun to concentrate on " user value " and has even changed the way it works with advertising partners . Imgur appeals to millennial males , and uses in - house technology to ensure that the correct message is being sent to its audience . Imgur 's goal is to get in front of " cloaked users " and try to build a meaningful relationship by delivering valuable content that its audience wants to see ; it hopes that by focusing on the value of an advert to its users , people will not want to block its ads .
To fight against ad-blockers Imgur, the social photo-sharing app, has decided to concentrate on "user value" and has even changed the way it works with advertising partners. Imgur appeals to millennial males, and uses in-house creatives to ensure that the correct message is being sent to its audience. Imgur's strategy is to get in front of "cloaked users" and try to build a meaningful relationship by delivering valuable content that its audience wants to view; it hopes that by focusing on the value of an advert to its users, people will not want to block its ads.