Global ad fraud could cost $23bn in 2019, rising to $30bn if economic and social costs are added, according to a report by cybersecurity company Cheq. The report said digital ad spending would reach $316bn in 2019. Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $32bn by 2022. How much money is stolen from advertisers? The firm said studies which put the cost at $7.2bn each year were based on limited samples.
Global ad fraud could cost $23bn in 2019, rising to $30bn if economic and social costs are added, according to a report by cybersecurity company Cheq. The report said digital ad spending would reach $316bn in 2019. Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $32bn by 2022. Cheq said high-end campaigns could expect a 5% fraud rate, with a higher rate for lower-end campaigns. The firm said studies which put the cost at $7.2bn each year were based on limited samples.