Tougher rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled. A recent study by TalkTalk ( TalkTalk ) and ASA revealed that people found it difficult to calculate the actual cost of broadband; 81% of those surveyed could not calculate the total cost of a broadband contract. Meanwhile, 22 per cent were still unable to work out the total monthly cost even after viewing an ad for a second time. Ofcom already sought to address the issue, however, the ASA now intends to place the onus on the industry to be more transparent.
Tougher rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled. A recent study by TalkTalk ( TalkTalk ) and ASA revealed that people found it difficult to calculate the actual cost of broadband; 81% of those surveyed could not calculate the total cost of a broadband contract. Ofcom already sought to address the issue, however, the ASA now intends to place the onus on the industry to be more transparent.