Texas - based company , one of the first companies to bring a non - dairy drink to the US market , has raised $ 10 m in a funding round led by M3 Ventures and Sweat Equities . Lactose - intolerant CEO Jeff Richards said the money will be used to increase the company 's distribution network by 40 % and expand into the Southwest , Midwest and Northeast . Mooala gives our fans a premium, organic experience for a great price — it's something the marketplace has been missing. Demand for dairy - free drinks in the US has grown 61 % in the past five years , according to Richards . Mooala 's products include a banana - based drink .
Texas - based company , one of the first companies to bring a non - dairy drink to the US market , has raised $ 10 m in a funding round led by M3 Ventures and Sweat Equities . Lactose - intolerant CEO Jeff Richards said the money will be used to increase the company 's distribution network by 40 % and expand into the Southwest , Midwest and Northeast . Demand for dairy - free drinks in the US has grown 61 % in the past five years , according to Richards . Mooala 's products include a banana - based drink .