What hasn’t changed is using great images to sell cars—if anything, great images have gotten even more important. According to a 2015 survey of 10k consumers , 75 % said they would consider buying a car online . Consumers now prefer digital showrooms , and so auto ##makers such as BMW , Ford and Mercedes are able to use cutting - edge technology to provide highly - engaging visuals and experiences for customers . From posting cars on Instagram to virtual reality test - drives , the car sales process is no longer solely based in the dealership as companies use visuals to ' push the boundaries of automotive marketing . '
According to a 2015 survey of 10k consumers , 75 % said they would consider buying a car online . Consumers now prefer digital showrooms , and so auto ##makers such as BMW , Ford and Mercedes are able to use cutting - edge technology to provide highly - engaging visuals and experiences for customers . From posting cars on Instagram to virtual reality test - drives , the car sales process is no longer solely based in the dealership as companies use visuals to ' push the boundaries of automotive marketing . '