﻿As Facebook announce that they now have 2.5 million active advertisers on their platform, a 25% increase from February, Facebook has released four updates to its ad formats. Facebook has announced that it has introduced total ratings point (TRP) buying to its platform, this allows advertisers to buy and measure Facebook video ads alongside TV. Facebook has also teamed up with Millward Brown Digital It was launched last year to allow advertisers to add more images in one post which Facebook explained as an "amazing storytelling tool for brand marketers". so Facebook can better analyse the impact of their ads by using a tool that will observe the type of people who pay attention to the ads. Starting in October, advertisers will be able to tweak their campaign's reach and attention in order to maximise exposure within their Facebook campaigns. The new formats are part of Facebook's efforts to make advertising more relevant for users as well as advertisers.
﻿As Facebook announce that they now have 2.5 million active advertisers on their platform, a 25% increase from February, Facebook has released four updates to its ad formats. Facebook has announced that it has introduced total ratings point (TRP) buying to its platform, this allows advertisers to buy and measure Facebook video ads alongside TV. Facebook has also teamed up with Millward Brown Digital so Facebook can better analyse the impact of their ads by using a tool that will observe the type of people who pay attention to the ads. Starting in October, advertisers will be able to tweak their campaign's reach and attention in order to maximise exposure within their Facebook campaigns. The new formats are part of Facebook's efforts to make advertising more relevant for users as well as advertisers.