Facebook has allowed advertisers to build slideshow apps featuring text and music from their mobile Facebook pages. Mostly meant for small businesses and international advertisers, the ads run on between 5,000 and 8,000 times less data than traditional video advertising. Slideshows are becoming a familiar format on Facebook. The ads generate five views with promotional costs of $ 15 , according to Mudd , manager of content marketing and social media at Facebook .
Facebook has allowed advertisers to build slideshow apps featuring text and music from their mobile Facebook pages. Mostly meant for small businesses and international advertisers, the ads run on between 5,000 and 8,000 times less data than traditional video advertising. The ads generate five views with promotional costs of $ 15 , according to Mudd , manager of content marketing and social media at Facebook .