Brazil's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer's World Cup in Russia. The VR experience was created by the Brazilian government and broadcast on Globo's website and app. The IKINEMA software lets the Globo team mix together on-air coverage with the virtual additions in real-time. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.
Brazil's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer's World Cup in Russia. The VR experience was created by the Brazilian government and broadcast on Globo's website and app. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.