Tougher rules on advertising Tougher rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled. The new rules, which will apply from 1 January next year, include a ban on misleading advertising, including the use of "deceptive" or "untruthful" information about what customers can expect for their monthly bill. TalkTalk already sought to address the issue, however, the ASA now intends to place the onus on the industry to be more transparent.
Tougher rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled. The new rules, which will apply from 1 January next year, include a ban on misleading advertising, including the use of "deceptive" or "untruthful" information about what customers can expect for their monthly bill. TalkTalk already sought to address the issue, however, the ASA now intends to place the onus on the industry to be more transparent.