We have selected Omnicom via its BBDO and Hearts & Science units to be AT&T's integrated creative and media agency. Omnicom, including its Hearts & Science and BBDO units, has beaten off rival WPP to be named as AT&T's integrated creative and media agency, in an estimated $50bn move which sees "creative, media, data and analytics combined under one entity. The deal is expected to close by the end of this year. In 2015, AT&T and DirecTV together spent almost $2bn on measure media, and are now looking to build a "creative, media, digital data and analytics team."
Omnicom, including its Hearts & Science and BBDO units, has beaten off rival WPP to be named as AT&T's integrated creative and media agency, in an estimated $50bn move which sees "creative, media, data and analytics combined under one entity. The deal is expected to close by the end of this year. In 2015, AT&T and DirecTV together spent almost $2bn on measure media, and are now looking to build a "creative, media, digital data and analytics team."