According to a new study conducted by the Interactive Advertising Bureau of Canada ( the Interactive Advertising Bureau of Canada ), the country's usage of ad-blockers is in decline, having fallen from 12% within six month . (ComScore and IAB Canada polled more than 30,000 desktop PC users in an opt-in panel. Experts believe that this decrease is due to a 'renewed focus on user experience' by advertisers and publishers. The study found that 12% of former ad-block users felt that they were not unnecessary, 12% said that important features were being blocked, and 20% to 17% said the software would interfere with their browser.
According to a new study conducted by the Interactive Advertising Bureau of Canada ( the Interactive Advertising Bureau of Canada ), the country's usage of ad-blockers is in decline, having fallen from 12% within six month . Experts believe that this decrease is due to a 'renewed focus on user experience' by advertisers and publishers. The study found that 12% of former ad-block users felt that they were not unnecessary, 12% said that important features were being blocked, and 20% to 17% said the software would interfere with their browser.