That content has also generated 1.3 million comments, as well as a further 10 million reactions. Over 8.8 million people in Latin America watched Facebook's Champions League group stage coverage, according to MKT Esportivo. The partnership between UEFA and Facebook produced 10 million reactions and 1.3 million comments from its viewership, of which 71% were aged under 35. The game between Paris Saint-Germain and Liverpool FC drew the largest audience, with 1.1 million viewers generating 119,000 comments and 850,000 reactions in the region. In Brazil, where soccer is a national sport, more than half of all TV households have access to Facebook, making it one of the most popular social media platforms for football fans.
Over 8.8 million people in Latin America watched Facebook's Champions League group stage coverage, according to MKT Esportivo. The partnership between UEFA and Facebook produced 10 million reactions and 1.3 million comments from its viewership, of which 71% were aged under 35. The game between Paris Saint-Germain and Liverpool FC drew the largest audience, with 1.1 million viewers generating 119,000 comments and 850,000 reactions in the region. In Brazil, where soccer is a national sport, more than half of all TV households have access to Facebook, making it one of the most popular social media platforms for football fans.