Architectural Digest magazine , owned by publisher Condé Publications , is launching Clever , a site aimed at 18 - 34 year olds . were approachable,” Capua said. Created by Architectural Digest editor Amy Miller , it will focus on capturing the attentions younger readers , like college students moving out of college or young couples setting up their first home . The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever , whose audience , it is hoped , will migrate to the sister publication as they grow older .
Architectural Digest magazine , owned by publisher Condé Publications , is launching Clever , a site aimed at 18 - 34 year olds . Created by Architectural Digest editor Amy Miller , it will focus on capturing the attentions younger readers , like college students moving out of college or young couples setting up their first home . The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever , whose audience , it is hoped , will migrate to the sister publication as they grow older .