Dallas real estate developer , billionaire Craig Hall , has joined the board and partners in an $ 11.3 m financing round in co - working operator Serendipity Labs , according to a filing made by the company on Monday . Hall, whose firm owns over 3 million square feet of office space in the Dallas area, said he's been looking at the co-working market for a while both because it fosters entrepreneurship and because the trend is clear: Employees are more disparate, and companies are knocking down walls in favor of open floor plans. Serendipity is also teaming up with Hall to open a 29,000 sq ft space at KPMG Plaza at HALL Arts , which will be its first office in the Dallas area , where Hall 's firm has over 3 million sq ft of office space . Serendipity reportedly has 100 buildings in its development pipeline , and CEO John Arenas likened the firm 's model to the hotel industry , looking to combine company - owned buildings in major cities and franchises in smaller markets .
Dallas real estate developer , billionaire Craig Hall , has joined the board and partners in an $ 11.3 m financing round in co - working operator Serendipity Labs , according to a filing made by the company on Monday . Serendipity is also teaming up with Hall to open a 29,000 sq ft space at KPMG Plaza at HALL Arts , which will be its first office in the Dallas area , where Hall 's firm has over 3 million sq ft of office space . Serendipity reportedly has 100 buildings in its development pipeline , and CEO John Arenas likened the firm 's model to the hotel industry , looking to combine company - owned buildings in major cities and franchises in smaller markets .