L'Oréal will increase its reliance on ad inventory from Amazon 's advertising business to help it identify customer trends among the 38 % of total customer searches that begin on Amazon , said L'Oréal UK 's digital director , Nick Smith . Although the increase still means less than 10 % of L'Oréal 's search budget is allocated to Amazon search ads , the cosmetics company will spend more on the platform as the volume of customer searches increases . L'Oréal 's e - commerce sales grew 29.5 % in the first half of the year and represent 40 % of total sales , the company said .
L'Oréal will increase its spend on ad inventory from Amazon's advertising business to help it identify customer trends among the 38% of total beauty searches that begin on Amazon, said L'Oréal UK's digital director, Nick Buckley. Although the increase still means less than 10% of L'Oréal's search budget is allocated to Amazon search ads, the cosmetics company will spend more on the platform as the volume of customer searches increases. L'Oréal's e-commerce sales grew 29.5% in the first half of the year and represent 7% of total sales, the company said.