Most Chinese customers at Chinese duty free shops are in their 50s 's to 30's according to the latest retail figures, highlighting a shift from the previous reliance on middle-aged Chinese tourists. A mobile app allows customers to purchase with a QR code in downtown stores and features voice recognition functionality. The rise in younger visitors could be attributed to their increasing attraction to South Korea's pop and drama culture as well as the shopping experiences on offer. Duty Free says the 20-30 age group accounted for 76.5% of Chinese customers at its flagship duty free store in Seoul in 40s , whilst South Korean customers in their 40s and 50s made up just 21.7% of the total.
Most Chinese customers at Chinese duty free shops are in their 50s 's to 30's according to the latest retail figures, highlighting a shift from the previous reliance on middle-aged Chinese tourists. The rise in younger visitors could be attributed to their increasing attraction to South Korea's pop and drama culture as well as the shopping experiences on offer. Duty Free says the 20-30 age group accounted for 76.5% of Chinese customers at its flagship duty free store in Seoul in 40s , whilst South Korean customers in their 40s and 50s made up just 21.7% of the total.