Pinterest is set to offer "keyword search and audience-based buying" to advertisers, as it looks to take a share of the $29bn market ahead of its IPO. Brent Rosso, VP-digital media at Target, says the company has been advertising on Pinterest for years because it sees similarities between how consumers browse on its website and how they use Pinterest to discover and search for new products. Among Pinterest users, 75% search for items on its platform and 55% of repinned content from brands. Target, which has advertised on Pinterest "for monthly " is more than 400 of the First big brands that could benefit from the shift.
Pinterest is set to offer "keyword search and audience-based buying" to advertisers, as it looks to take a share of the $29bn market ahead of its IPO. Among Pinterest users, 75% search for items on its platform and 55% of repinned content from brands. Target, which has advertised on Pinterest "for monthly " is more than 400 of the First big brands that could benefit from the shift.