Recent advertising trends , such as video , may be aggravating consumer dislike towards online ads , according to a US study . The 2018 Digital Advertising Trends Survey showed that 72 % of consumers do not prefer video ads over other types of online ads , despite it being forecast to be a major trend this year . A new study into advertising trends by digital marketing and advertising firm Choozle has contradicted some well-held beliefs of the advertising industry. It also showed that only 7 % of those surveyed were influenced by voice ads through Google Home , and 2 % through Google 's website . Meanwhile over half ( 54 % ) of those surveyed said they had not used an ad online in the last 12 months , contradicting industry predictions .
Recent advertising trends , such as video , may be aggravating consumer dislike towards online ads , according to a US study . The 2018 Digital Advertising Trends Survey showed that 72 % of consumers do not prefer video ads over other types of online ads , despite it being forecast to be a major trend this year . It also showed that only 7 % of those surveyed were influenced by voice ads through Google Home , and 2 % through Google 's website . Meanwhile over half ( 54 % ) of those surveyed said they had not used an ad online in the last 12 months , contradicting industry predictions .