Programmatic platform Next Video announced the integration of YuMe by RhythmOne into its advanced TV capability , giving advertisers more access to connected video ( CTV ) . Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities , including seamless integration across all platforms , fraud detection built for over - the - top , expanded household addressability , custom and advanced creative and full - funnel measurement solutions . Anthony Flaccavento , chief creative officer at Tremor Video , said advertisers can expect more scale in the digital age , as well as category - specific audience targeting with enhanced creative .
Programmatic platform Tremor Video announced the integration of YuMe by RhythmOne into its advanced TV capability, giving advertisers more access to connected TV (CTV). Tremor Video said the strategic move enables it to offer advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top, expanded household addressability, custom and advanced creative and full-funnel measurement solutions. Anthony Flaccavento, chief revenue officer at Tremor Video, said advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.