Product reviews and "unboxing" videos rank among the highest views on YouTube, thus YouTube aims to pitch the use of videos to brands as potential shoppable ads. The push comes as data from Google showed 68% of users prefer to receive product ads from "people like them" rather than the actual brand. Google data found, however, that 68 percent of users preferred product-driven ads when they were coming from “people like me,” rather than a brand. Citi Retail Services found that an increasing number (60%) of consumers are willing to combine their social media with online purchases. In a recent study, it was reported that Facebook is now spending more money advertising in mobile apps than traditional TV advertising. However, YouTube hosts will have to publicise that the videos are shoppable and that they have been paid by YouTube to make the video.
Product reviews and "unboxing" videos rank among the highest views on YouTube, thus YouTube aims to pitch the use of videos to brands as potential shoppable ads. The push comes as data from Google showed 68% of users prefer to receive product ads from "people like them" rather than the actual brand. Citi Retail Services found that an increasing number (60%) of consumers are willing to combine their social media with online purchases. In a recent study, it was reported that Facebook is now spending more money advertising in mobile apps than traditional TV advertising. However, YouTube hosts will have to publicise that the videos are shoppable and that they have been paid by YouTube to make the video.