Marston ’s will become the first UK pub chain to serve meatless “ , ” burgers , in a £ ##50 m ( $ 1.3 m ) deal announced on 4 September . “We are taking steps to ensure that when we do launch, we will have enough product to keep the shelves full.” The national pub chain will offer the plant - based Slow Burger in its fast food pubs from this week . The burger , which was created by UK company Moving Mountains , has been designed to replicate the smell , taste and texture of meat . The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company announced it would fail to meet US demand .
Marston ’s will become the first UK pub chain to serve meatless “ , ” burgers , in a £ ##50 m ( $ 1.3 m ) deal announced on 4 September . The national pub chain will offer the plant - based Slow Burger in its fast food pubs from this week . The burger , which was created by UK company Moving Mountains , has been designed to replicate the smell , taste and texture of meat . The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company announced it would fail to meet US demand .