Havas Media will be Puma’s global agency partner for media buying and planning from January 2019. Our teams felt close alignment on the role paid media should play for a global sports brand – data and performance marketing are increasingly important The deal is the first major endorsement of Puma by a sports brand. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Havas’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.
Havas Media will be Puma’s global agency partner for media buying and planning from January 2019. The deal is the first major endorsement of Puma by a sports brand. Management consultancy, ID Comms helped Puma with the search to find a suitable agency for the company. The latter highlighted Havas’ “strong strategic skills and forward thinking” as key reasons for making the appointment, as well as its familiarity with and understanding of the German manufacturer's work.