Amazon 's live-streaming of football games reached only a fraction of the audience it publicly claimed. The company is reported to have spent $50m in total buying the rights to its first package of sports programming, and claimed that 372,000 people viewed the first ' YouTube or Facebook game on their platform. (All of the research is here.) However, the 'viewers' figure has been challenged as misleading, with a number of journalists pointing out that actual number of people watching for Night on Amazon Prime was just 1.9 million . This represented just 3.5% of the programme's audience, and just 3.5% of Amazon Prime's members.
Amazon 's live-streaming of football games reached only a fraction of the audience it publicly claimed. The company is reported to have spent $50m in total buying the rights to its first package of sports programming, and claimed that 372,000 people viewed the first ' YouTube or Facebook game on their platform. However, the 'viewers' figure has been challenged as misleading, with a number of journalists pointing out that actual number of people watching for Night on Amazon Prime was just 1.9 million . This represented just 3.5% of the programme's audience, and just 3.5% of Amazon Prime's members.