There is also trepidation from global brand advertisers who are trying to reach large audiences. Programmatic TV is forecast to reach $ 10bn in 2017 , according to Magna Global , but growth rates have been slow to rise compared to programmatic video . Some of the main challenges with programmatic TV are that people do not fully understand the concept and the technological infrastructure that currently exists is limited .
Programmatic TV is forecast to reach $ 10bn in 2017 , according to Magna Global , but growth rates have been slow to rise compared to programmatic video . Some of the main challenges with programmatic TV are that people do not fully understand the concept and the technological infrastructure that currently exists is limited .