Brought to you by the More than 1.1 million people tuned in for PSG’s win over Liverpool. Getty Images More than 8.8 million people in Latin American countries have engaged with Facebook’s Uefa Champions League group stage coverage, as part of a landmark partnership between the European soccer body and the social media giant, according to a report by industry outlet MktEsportivo. Of the content posted on the social platform in relation to the 47 games played in the competition so far this season, 71 per cent of the viewership has been under the age of 35. That content has also generated 1.3 million comments, as well as a further 10 million reactions. The game between French outfit Paris Saint-Germain and Premier League side Liverpool produced the greatest number of viewers, with more than 1.1 million people watching at least one minute of the Ligue 1 team’s 2-1 win. That match alone attracted unprecedented engagement levels, with more than 119,000 comments and 850,000 reactions coming from the game at the Parc des Princes, which left Liverpool needing a win against Napoli on the final matchday in order to secure their place in the last 16. The deal, which spans 2018 through 2021, sees 32 live games per year shown on the official Uefa Champions League Facebook page, with that coverage supported by Wednesday highlights and magazine programmes which will be shared each matchweek on the platform. The agreement debuted with live coverage on the platform of the Uefa Super Cup, which saw Atletico Madrid secure a 4-2 win over local rivals and 13-time Champions League winners Real Madrid.
Over 8.8 million people in Latin America watched Facebook 's Champions League group stage coverage , according to El Esportivo . The partnership between UEFA and Facebook produced 10 million reactions and 1.3 million comments from its viewership , of which 71 % were aged under 35 . The game between Paris Saint - Germain and Liverpool FC drew the largest response , with 1.1 million viewers generating 119,000 comments and 850,000 reactions in the region . Under the agreement , which runs until 2019 , 32 live games will be broadcast from the UEFA Champions League official Facebook page annually , along with highlights and related content .