Online gambling operators have been told to remove games featuring characters designed to appeal to children, in a letter signed by England regulators the Advertising Standards Authority and the Gambling Commission . Experts have warned that the games, some of which are free, could result in children developing a gambling habit. The letter, sent on Friday to Approximately 450,000 operators including Bet365 and William Hill , warned that sanctions were possible if companies failed to comply with the Committee of Advertising Practice ’s social responsibility code. It is vital our children and young people are kept safe and protected from the problems gambling can cause.” Approximately 450,000 children are believed to gamble each week in UK and Wales .
Online gambling operators have been told to remove games featuring characters designed to appeal to children, in a letter signed by England regulators the Advertising Standards Authority and the Gambling Commission . Experts have warned that the games, some of which are free, could result in children developing a gambling habit. The letter, sent on Friday to Approximately 450,000 operators including Bet365 and William Hill , warned that sanctions were possible if companies failed to comply with the Committee of Advertising Practice ’s social responsibility code. Approximately 450,000 children are believed to gamble each week in UK and Wales .