American students using Spotify's Premium service were already able to access Hulu. The company said it was working with the U.S. Department of Education and other groups on a new version of its streaming service. Spotify won’t discuss the partnership particulars, but it’s obviously subsidizing the services here. While Spotify view the bundle as a more reasonable way of appealing to streaming-savvy college students, TechCrunch believes it is both it and Hulu's response to fears surrounding Apple's expected upcoming streaming video service. The latter's ability to combine its offering with an Apple Music subscription and the iPhone's ubiquity makes it a considerable obstacle in Spotify’s attempts to increase subscriber numbers.
American students using Spotify's Premium service were already able to access Hulu. The company said it was working with the U.S. Department of Education and other groups on a new version of its streaming service. While Spotify view the bundle as a more reasonable way of appealing to streaming-savvy college students, TechCrunch believes it is both it and Hulu's response to fears surrounding Apple's expected upcoming streaming video service. The latter's ability to combine its offering with an Apple Music subscription and the iPhone's ubiquity makes it a considerable obstacle in Spotify’s attempts to increase subscriber numbers.