Altitude has launched Arena , a customisable platform that allows online publishers to manage their video ads. “The only thing that we do on our end is, we’re a technology provider. CEO, Altitude Digital , notes the ad server, costing Jeremy Ostermiller $20 million , will cut out the middleman in many ad-buying processes, enabling publishers to take back control of their ad inventory from big ad-tech platforms, increasing their margins by as much as 40 percent .
Altitude has launched Arena , a customisable platform that allows online publishers to manage their video ads. CEO, Altitude Digital , notes the ad server, costing Jeremy Ostermiller $20 million , will cut out the middleman in many ad-buying processes, enabling publishers to take back control of their ad inventory from big ad-tech platforms, increasing their margins by as much as 40 percent .