According to ad tech firm Celtra, mobile video ad campaigns that are shot vertically deliver a significant increase in completion rates. In a campaign for Audi a vertical video gained a 36% completion rate, which Celtra reported was 80% higher that its automotive benchmark. The study also found that the most successful verticals were those with an emphasis on social media and online video. Snapchat has reported that vertical ads were viewed nine times more frequently than horizontal ones. Celtra currently has 20 brands waiting to run vertical video ads using its technology.
According to ad tech firm Celtra, mobile video ad campaigns that are shot vertically deliver a significant increase in completion rates. In a campaign for Audi a vertical video gained a 36% completion rate, which Celtra reported was 80% higher that its automotive benchmark. One of the reasons behind Snapchat's success is that it was the pioneer for the vertical video format. Snapchat has reported that vertical ads were viewed nine times more frequently than horizontal ones. Celtra currently has 20 brands waiting to run vertical video ads using its technology.