Snapchat is working to expand its commerce capabilities, with media buyers suggesting Snap is exploring enabling transactions within ads. The company has also been experimenting with a new advertising format that would allow advertisers to pay for ads on the service and then have them appear in users' news feeds. The app also launched a store selling Snapchat-branded merchandise inside Discover at the beginning of February.
Snapchat is working to expand its commerce capabilities, with media buyers suggesting Snap is exploring enabling transactions within ads. The brand’s focus on retail has been indicated by recent events, such as a tie-in with Nike that enabled concert attendees to make Nike purchases within Snapchat via Shopify. The app also launched a store selling Snapchat-branded merchandise inside Discover at the beginning of February.