TV subscriptions in the Virgin Media , such as those offered by TalkTalk and the Broadcasters' Audience Research Board , have risen by 70% in the past two years , according to a new report from Sky . The UK Television â€œonline report revealed that 24% of households signed up for pay-TV deals, which they used to supplement traditional television output, rather than replace it. The report also scotched the myth that a rise in the number of non-TV households - up to 1.3m in Q4 the past two years - and said it was not “online pioneers” watching on tablets or mobiles, but rather people who were “interested in the TV experience.”
TV subscriptions in the UK, such as those offered by TalkTalk and Sky, have risen by 70% in the past two years, according to a new report from the Broadcasters' Audience Research Board. The UK Television Landscape report revealed that 24% of households signed up for pay-TV deals, which they used to supplement traditional television output, rather than replace it. The report also scotched the myth that a rise in the number of non-TV households - up to 1.3m in Q4 2015 - and said it was not “online pioneers” watching on tablets or mobiles, but rather people who were “interested in the TV experience.”