WPP 's ad agency company , Big M , is planning to acquire Essence Digital . Essence Digital is one of the largest independent buyers of digital ads , it has also acquired a number of agencies that specialise in the mobile space and social media . She said: “A deal would actually break the mould on WPP's acquisition strategy” given that it isn’t known to “win in competitive processes for stand-out, high-growth businesses." Essence acquired Reach , whose clients include Google , Visa and Electronic Arts , in 2013 . Since Essence is Google ’s main global digital agency , Julie Langley , Partner at Results , said , “ WPP must see sufficient strategic imperative to warrant a strategic price – likely down to a combination of the Google relationship and keeping that business out of the hands of competitors . ”
WPP 's ad agency company , Big M , is planning to acquire Essence Digital . Essence Digital is one of the largest independent buyers of digital ads , it has also acquired a number of agencies that specialise in the mobile space and social media . Essence acquired Reach , whose clients include Google , Visa and Electronic Arts , in 2013 . Since Essence is Google ’s main global digital agency , Julie Langley , Partner at Results , said , “ WPP must see sufficient strategic imperative to warrant a strategic price – likely down to a combination of the Google relationship and keeping that business out of the hands of competitors . ”