Online advertising firm RhythmOne has released its 2016 Influencer Marketing Benchmarks Report, offering insights into ROI and best practice, based on 76 of its RhythmInfluence programmes. The report found that earned media value was a key indication of how efficient programmes were, finding that Influencer Marketing programme users received $11.69 for every $1 spent on advertising. In the report, published today, the company also revealed that it had been awarded an Australian Government Innovation Award in recognition of its work with influencers to help them build their brands. Over the course of the year, 1R ran influencer marketing campaigns with 51 brands spanning 18 advertiser categories and employing over 8,700 influencers in total. On average, $51,000 was spent per campaign, with health and pharmaceuticals, retail and everyday foodstuffs being the biggest performers.
Online advertising firm RhythmOne has released its 2016 Influencer Marketing Benchmarks Report, offering insights into ROI and best practice, based on 76 of its RhythmInfluence programmes. The report found that earned media value was a key indication of how efficient programmes were, finding that Influencer Marketing programme users received $11.69 for every $1 spent on advertising. In the report, published today, the company also revealed that it had been awarded an Australian Government Innovation Award in recognition of its work with influencers to help them build their brands. On average, $51,000 was spent per campaign, with health and pharmaceuticals, retail and everyday foodstuffs being the biggest performers.