AOL 's ad - tech division is using weather reports from postcodes to show how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing . But this is one of the first attempts by a major advertiser to create weather-based analytics: They have used weather data to track customers but this is the first time the data is to be used for analysis .
AOL 's ad - tech division is using weather reports from postcodes to show how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing . They have used weather data to track customers but this is the first time the data is to be used for analysis .