Lyft’s former vice-president of marketing, Melissa Waters, departed last November and is now installed as the chief marketing officer of Hims. Lyft has restructured its marketing strategy following the departure of incumbent chief marketing officer Joy Howard. The company has split the job between two roles: vice-president of marketing operations and vice-president of brand. Howard was responsible for all aspects of marketing, including advertising, customer service, sales and marketing. Howard departs after eight testing months in the job, after Lyft suffered class action charges for reportedly misleading investors.
Lyft has restructured its marketing strategy following the departure of incumbent chief marketing officer Joy Howard. The company has split the job between two roles: vice-president of marketing operations and vice-president of brand. Howard was responsible for all aspects of marketing, including advertising, customer service, sales and marketing. Howard departs after eight testing months in the job, after Lyft suffered class action charges for reportedly misleading investors.