Demand for domestic cleaners has risen by 25 % over the past five years , according to insurer Esure , which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are " too busy " to clean their own homes . Cleaning site Helpling.com backs up these figures claiming that four in 10 25-34 year olds either currently uses a cleaner or is looking for one - up from a third two years ago. Representatives from cleaning site Helpling.com supported the claim , and stated that the sharing model " played a big part in the trend . " Digital firms like Helpling and Housekeep allow users to order cleaners using their smartphone just like they might take a ride in an Uber cab .
Demand for domestic cleaners has risen by 25 % over the past five years , according to insurer Esure , which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are " too busy " to clean their own homes . Representatives from cleaning site Helpling.com supported the claim , and stated that the sharing model " played a big part in the trend . " Digital firms like Helpling and Housekeep allow users to order cleaners using their smartphone just like they might take a ride in an Uber cab .