Facebook has given US users the option to fundraise for 750,000 non-profits on its platform as part of friends' birthday celebrations. Friends will receive a notification inviting them to support the cause in honour of the special day. The company said it would donate up to $1 million in a single day if people donated at least $25. Facebook has also introduced birthday videos which, much like its "friendship anniversary videos", collate and animate previous posts for presentation on users' timelines.
Facebook has given US users the option to fundraise for 750,000 non-profits on its platform as part of friends' birthday celebrations. The company said it would donate up to $1 million in a single day if people donated at least $25. Facebook has also introduced birthday videos which, much like its "friendship anniversary videos", collate and animate previous posts for presentation on users' timelines.