As the market grows more data will be available on consumers allowing advertisers to better market themselves . The better they know us This may lead to exploitation according to Chris Smith writing for The Guardian , as companies will become better at selling products the consumer does not need .
As the market grows more data will be available on consumers allowing advertisers to better market themselves . This may lead to exploitation according to Chris Smith writing for The Guardian , as companies will become better at selling products the consumer does not need .