While Spiegel’s disparaging remark hit a nerve, the company did have a point. Snapchat has partnered with adtech platform Tyroo to reach more users in India and grow the Asia Pacific region , said Geoffrey Reed , head of international expansion at Snapchat . The strategy comes a year after a former Snapchat employee claimed that co - founder Evan Spiegel shunned him , saying the app is only for rich people . This led to protests with calls to boycott the app in India . However , with increased mobile internet coverage at a competitive price , the country is now looking more attractive .
Snapchat has partnered with adtech platform Tyroo to reach more users in India and grow the Asia Pacific region , said Geoffrey Reed , head of international expansion at Snapchat . The strategy comes a year after a former Snapchat employee claimed that co - founder Evan Spiegel shunned him , saying the app is only for rich people . This led to protests with calls to boycott the app in India . However , with increased mobile internet coverage at a competitive price , the country is now looking more attractive .