Snap is hoping that the Program will provide brands with access to expert AR ad creators, regardless of budget, brand or regional location, and encourage more advertisers to experiment with creating AR experiences on its platform. Snapchat has launched the Lens Creative Partners Program, aimed at connecting brands with augmented reality (AR) creators to experiment with and develop quality AR Lenses. UK agencies Wieden + Kennedy, Adam&eve, We Are Social, Objectspace, DDB and Wunderman have signed up to the program. AR Lenses are used by a third of Snapchat's 186 million daily active users every day, while the 250,000-plus Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times. The program is part of an ongoing effort for Snap to expand its reach beyond mobile devices into new categories like wearables and virtual reality.
Snapchat has launched the Lens Creative Partners Program, aimed at connecting brands with augmented reality (AR) creators to experiment with and develop quality AR Lenses. UK agencies Wieden + Kennedy, Adam&eve, We Are Social, Objectspace, DDB and Wunderman have signed up to the program. AR Lenses are used by a third of Snapchat's 186 million daily active users every day, while the 250,000-plus Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times. The program is part of an ongoing effort for Snap to expand its reach beyond mobile devices into new categories like wearables and virtual reality.