The next step in mobile will be the addition of machine learning and, as the technology changes quickly, it is essential for brands and marketers to keep up with it. Potentially data can provide valuable insights into consumers and can create more customers and buyers as a result of understanding them properly. Brands must also make sure their interactions with the public are frictionless or they risk failure. Investment in mobile now accounts for 38% of UK digital ad spend.
The next step in mobile will be the addition of machine learning and, as the technology changes quickly, it is essential for brands and marketers to keep up so they can be in customers' lives just when they are needed. Potentially data can provide valuable insights into consumers and can create more customers and buyers as a result of understanding them properly. Brands must also make sure their interactions with the public are frictionless or they risk failure. Investment in mobile now accounts for 38% of UK digital ad spend.