Snap has been building its ad offering over the last 18 months to lure more advertisers to the platform, most recently launching Snap Pixel, unskippable ads and growing its programmatic offering. It has joined forces with a number of ad agencies on its augmented reality ( AR ) Lens creator programme in an effort to expand AR to more brands . Agency partners from the UK , US , Canada , Asia and Australia have been selected by Snapchat so far , while parent company has said it plans to expand into other regions soon .
It has joined forces with a number of ad agencies on its augmented reality ( AR ) Lens creator programme in an effort to expand AR to more brands . Agency partners from the UK , US , Canada , Asia and Australia have been selected by Snapchat so far , while parent company has said it plans to expand into other regions soon .