" One example is a Jack In The Box commercial that offers a specific onscreen location. Marketers using non-traditional video ad formats on OTT platforms are expected to double their advertising spend this year to $35m and double it again next year, according to BrightLine. Within non-traditional advertising, the advanced advertising company has found that the lead-generation product it launched this year is now the company's fastest-growing format. The new format allows advertisers to target audiences based not only on age, gender or location, but also by geography, age group, income, education level, marital status, religion, ethnicity, sexual orientation and other factors.
Marketers using non-traditional video ad formats on OTT platforms are expected to double their advertising spend this year to $35m and double it again next year, according to BrightLine. Within non-traditional advertising, the advanced advertising company has found that the lead-generation product it launched this year is now the company's fastest-growing format. The new format allows advertisers to target audiences based not only on age, gender or location, but also by geography, age group, income, education level, marital status, religion, ethnicity, sexual orientation and other factors.