Car manufacturer Toyota ’s hopes that the reduction of its monthly lease payment on its Mirai hydrogen fuel cell model will build awareness of the vehicle. The company has been offering a free car to anyone who signs up for an annual subscription service with the aim of increasing sales and driving public awareness. The down payment on the car’s three year lease has also decreased, down to $2,499, excluding taxes and fees, from $3,649. While Toyota is not adjusting the $58,365 purchase price of the car ($57,500 plus an $865 destination and handling charge), it still is offering a $7,500 “Trailblazer” discount and low APR financing of 0% for 60 months or, new for ’17, 1.9% for 72 months. The 312 mile range Mirai is offered with a $7,500 “Trailblazer” discount on its $58,365 retail price. Though the car is selling, the slow development of California’s hydrogen infrastructure has dampened sales, with only 30 refueling stations opened.
Car manufacturer Toyota ’s hopes that the reduction of its monthly lease payment on its Mirai hydrogen fuel cell model will build awareness of the vehicle. The company has been offering a free car to anyone who signs up for an annual subscription service with the aim of increasing sales and driving public awareness. The down payment on the car’s three year lease has also decreased, down to $2,499, excluding taxes and fees, from $3,649. The 312 mile range Mirai is offered with a $7,500 “Trailblazer” discount on its $58,365 retail price. Though the car is selling, the slow development of California’s hydrogen infrastructure has dampened sales, with only 30 refueling stations opened.