Post aims to help its advertisers create vertical video ads through its video ad service, Forrester . http://digiday.com/?p=168420 The service involves brands passing their creative assets to the The Washington Post 's ad tech team, which converts them into different formats, at an extra charge of $3 per thousand impressions over the base price for custom ads. Results so far show that the five second video ads achieve over more than 50 percent completion rate. This comes after we reported that Hearst has also launched its own vertical video ad unit, following its initial success on Snapchat and due to the growing popularity of the ad format.
Post aims to help its advertisers create vertical video ads through its video ad service, Forrester . The service involves brands passing their creative assets to the The Washington Post 's ad tech team, which converts them into different formats, at an extra charge of $3 per thousand impressions over the base price for custom ads. Results so far show that the five second video ads achieve over more than 50 percent completion rate. This comes after we reported that Hearst has also launched its own vertical video ad unit, following its initial success on Snapchat and due to the growing popularity of the ad format.