Only 2 % of people with Alexa - enabled devices have used them to make voice calls this year despite 50 million of the devices having been sold . Of users who did buy via Alexa , just 10 % did so a second time while 20 % tracked the shipment and looked at other deals . The bulletin also reveals that Amazon has sold about 50 million Alexa devices, a statistic in line with Jeff Bezos’ claim earlier this year that the company sold “tens of millions of Echo devices” last year. Analysts have said that innovations in video may be launched using Alexa while others said Amazon will use it to sell its Amazon Music Service , Amazon Video or future Whole Foods offerings . They also said the voice - based sales platform market could be worth $ 40bn by 2022 compared with $ 2bn today .
Only 2 % of people with Alexa - enabled devices have used them to make voice calls this year despite 50 million of the devices having been sold . Of users who did buy via Alexa , just 10 % did so a second time while 20 % tracked the shipment and looked at other deals . Analysts have said that innovations in video may be launched using Alexa while others said Amazon will use it to sell its Amazon Music Service , Amazon Video or future Whole Foods offerings . They also said the voice - based sales platform market could be worth $ 40bn by 2022 compared with $ 2bn today .