Programmatic digital ad creation is becoming more significant as tech companies such as Eyeview and Spongecell offer custom ad building in real time, creating advertising through software, rather than human design. This new method of creation offers infinite personalisation, potentially creating 80 quintillion creative ads on a weekly basis that are designed specifically for each viewing audience. “I do think it’s where we’re headed,” he said. The technology behind this process has been around since the early days of television, but it was only recently that advertisers began to take notice.
Programmatic digital ad creation is becoming more significant as tech companies such as Eyeview and Spongecell offer custom ad building in real time, creating advertising through software, rather than human design. This new method of creation offers infinite personalisation, potentially creating 80 quintillion creative ads on a weekly basis that are designed specifically for each viewing audience. The technology behind this process has been around since the early days of television, but it was only recently that advertisers began to take notice.