Facebook could be the subject of a class - action lawsuit for allegedly promoting discrimination through its advertising platform . A San Francisco federal district court complaint claims financial services adverts on the social network were targeted away from women and those over the age of 40 . The complaint alleges Facebook enables discrimination by having advertisers dictate who sees their adverts based on factors such as age and gender . Such practices could be a violation of California 's Unruh Civil Rights Act , which entitles all citizens in the state to full and equal advantages , services and privileges in all business establishments .
Facebook could be the subject of a class-action lawsuit for allegedly allowing discrimination through its advertising platform. A San Francisco federal district court complaint claims financial services adverts on the social network were targeted away from women and those over the age of 40. The suit alleges Facebook enables discrimination by letting advertisers dictate who sees their adverts based on factors such as age and gender. Such practices could be a violation of California's Unruh Civil Rights Act, which entitles all people in the state to full and equal advantages, services and privileges in all business establishments.