The health insurance start - up Bind Benefits offers an on - demand service that allows customers to only buy parts of their coverage if and when they need it . UnitedHealthcare and several large employers have already expressed an interest in the service . That can vary based on Bind's quality rating for a provider and how efficiently it provides care. The plans could cut health insurance costs by up to 40 % as consumers would not pay for coverage they never used . NHS , which designed the plans rather than working as an insurer itself , proposed earlier in 2012 and was planning to expanding nationally with UnitedHealthcare ’s support .
The health insurance start - up Bind Benefits offers an on - demand service that allows customers to only buy parts of their coverage if and when they need it . UnitedHealthcare and several large employers have already expressed an interest in the service . The plans could cut health insurance costs by up to 40 % as consumers would not pay for coverage they never used . NHS , which designed the plans rather than working as an insurer itself , proposed earlier in 2012 and was planning to expanding nationally with UnitedHealthcare ’s support .