Chinese mobile wallet provider Alipay has joined forces with luxury US fashion brand Rebecca Minkoff. The two companies announced the partnership on Monday at a press conference in New York City. Alipay currently has 520 million users across the world, and is specifically targeting Chinese tourists. In the last year alone, the mobile wallet expanded into Europe, Asia, Australia, South Africa, and the US. The digital wallet company is working on partnerships to raise their profile and target new demographics.
Chinese mobile wallet provider Alipay has joined forces with luxury US fashion brand Rebecca Minkoff. The two companies announced the partnership on Monday at a press conference in New York City. Alipay currently has 520 million users across the world, and is specifically targeting Chinese tourists. The digital wallet company is working on partnerships to raise their profile and target new demographics.