Fraudsters are costing premium publishers $1.27bn each year, Google warned. Photograph: A study by the tech giant found some fraudsters were found to carry out up to 700m false ad requests each day, it added. We’re hopeful on its wider adoption, as well as continued industry support of upstanding publishers and delivering greater results for advertisers.” The report advised marketers looking to run brand-safe programmatic ads that they should demand their campaigns only run on authorised inventory, and work more directly with their preferred brands.
Fraudsters are costing premium publishers $1.27bn each year, Google warned. Photograph: A study by the tech giant found some fraudsters were found to carry out up to 700m false ad requests each day, it added. The report advised marketers looking to run brand-safe programmatic ads that they should demand their campaigns only run on authorised inventory, and work more directly with their preferred brands.