IOC president questions suitability of Olympic and Olympic as Olympic sponsors . Clark says public unease is growing at promotion of unhealthy products . Situation is made worse by the nature of the Coke sponsorship deals , he argues . The sponsors try to sugar-coat their Olympic involvement with ever-grander sports and exercise schemes that they claim will make children more active . Malcolm Clark : Free equipment , sporting initiatives do not make unhealthy diets less unhealthy .
IOC president questions suitability of Olympic and Olympic as Olympic sponsors . Clark says public unease is growing at promotion of unhealthy products . Situation is made worse by the nature of the Coke sponsorship deals , he argues . Malcolm Clark : Free equipment , sporting initiatives do not make unhealthy diets less unhealthy .