Following next season of increasing numbers of commercials on TV, many networks are now starting to cut them back as they seek to stem the shrinking audiences and attract young viewers, who have shifted to on-demand services such as Netflix and YouTube . For instance, ads shown during Saturday Night Live are to be cut by 50% next season , and SNL have announced plans to cut the ad load on some programming by 30% . The late-night show’s linear ratings have been on the decline in recent years, as Deadline points out, even as skits continue to be popular online. This follows a similar trend happening on online advertisers as well, with YouTube releasing its Red subscription service thereby allowing viewers the option for a premium ad-free experience. All this means is that advertising is heading towards a major transformation.
Following next season of increasing numbers of commercials on TV, many networks are now starting to cut them back as they seek to stem the shrinking audiences and attract young viewers, who have shifted to on-demand services such as Netflix and YouTube . For instance, ads shown during Saturday Night Live are to be cut by 50% next season , and SNL have announced plans to cut the ad load on some programming by 30% . This follows a similar trend happening on online advertisers as well, with YouTube releasing its Red subscription service thereby allowing viewers the option for a premium ad-free experience. All this means is that advertising is heading towards a major transformation.