Twitter’s 6-second " One of the main reasons brands are turning away from Vine is because unlike its competitors, Vine doesn't have an advertising model, although brands often buy Twitter ads to promote their clips, noted Topher Burns, group director of distribution at Deep Focus. Vine app is declining in popularity and being discarded by some brands due to the explosion of new video formats on Facebook, Snapchat and YouTube . Video analytics firm, Tubular Labs , found that only 13 out of brands ( 32.5% ) posted to Vine during the third quarter of 2015 , down from only 13 in today . Tubular Labs , Tubular Allison Stern , explains "Marketers today are savvy about experimenting on a platform, but if it's not working for them, they're going to drop it." Some agency executives suggest that it is Vine ’s lack of a viable advertising model and problems stemming from Twitter’s sales pitch, other advertising offerings and the increasing popularity of live-streaming that are proving most challenging to the appeal of the Vine app for both marketers and consumers.
Twitter’s 6-second Vine app is declining in popularity and being discarded by some brands due to the explosion of new video formats on Facebook, Snapchat and YouTube . Video analytics firm, Tubular Labs , found that only 13 out of brands ( 32.5% ) posted to Vine during the third quarter of 2015 , down from only 13 in today . Tubular Labs , Tubular Allison Stern , explains "Marketers today are savvy about experimenting on a platform, but if it's not working for them, they're going to drop it." Some agency executives suggest that it is Vine ’s lack of a viable advertising model and problems stemming from Twitter’s sales pitch, other advertising offerings and the increasing popularity of live-streaming that are proving most challenging to the appeal of the Vine app for both marketers and consumers.