Snapchat is working to expand its commerce capabilities, with media buyers suggesting Snap is exploring enabling transactions within ads. The company has also been experimenting with a new advertising format that would allow advertisers to pay for ads on the service and then have them appear in users' news feeds. And when Snapchat decided to let brands link out to their own websites, it was expected that a flurry of brands would use it the way they use Instagram for commerce. The app also launched a store selling Snapchat-branded merchandise inside Discover at the beginning of February.
Snapchat is working to expand its commerce capabilities, with media buyers suggesting Snap is exploring enabling transactions within ads. The company has also been experimenting with a new advertising format that would allow advertisers to pay for ads on the service and then have them appear in users' news feeds. The app also launched a store selling Snapchat-branded merchandise inside Discover at the beginning of February.