McDonald ’s has ended an estimated £100m ( an estimated £100m ) closed its months-long UK media-buying review. Incumbent OMD and OMD have been competing and were set to make pitches in the last month before the fast-food chain delayed them. Part of a worldwide media review, it is now thought McDonald ’s has halted the process for an extended period and may not resume it. The company could be changing its France marketing plans and may be prioritising reviews in other markets. OMD has already secured UK and France , Starcom taken on France and the two split Latin America responsibilities.
McDonald’s has ended an estimated £100m ($132m) closed its months-long UK media-buying review. Incumbent OMD and Starcom have been competing and were set to make pitches in the last month before the fast-food chain delayed them. Part of a worldwide media review, it is now thought McDonald’s has halted the process for an extended period and may not resume it. The company could be changing its UK marketing plans and may be prioritising reviews in other markets. OMD has already secured China and Germany, Starcom taken on France and the two split Latin America responsibilities.