Facebook is set to end its links with third - party data providers on 1 October , in a move that follows the Cambridge University scandal , after which the company did not take responsibility for the bugs which ad firms introduced into its system . Customers respond to content and email marketing, as well as marketing on other social media platforms. Up to now Facebook has provided third - party data for advertisers , which used its own buying power through the Partner Categories option . Users how have a choice to join forces with third - party data providers through their own initiative , pay for Facebook ads , or gather the data themselves .
Facebook is set to end its links with third - party data providers on 1 October , in a move that follows the Cambridge University scandal , after which the company did not take responsibility for the bugs which ad firms introduced into its system . Up to now Facebook has provided third - party data for advertisers , which used its own buying power through the Partner Categories option . Users how have a choice to join forces with third - party data providers through their own initiative , pay for Facebook ads , or gather the data themselves .