Lux Asia Pacific will be Bayern Munich’s regional partner in Indonesia and Thailand. They will team up for joint PR activities, with the Singapore-based company able to use the club’s trademark for promoting its products in Southeast Asia. Lux Asia Pacific will also become the supporting partner for the annual FC Bayern Youth Cup in Thailand, held since 2014. The partnership is a natural extension of Bayern’s long-standing relationship with local football clubs throughout Asia, which has been instrumental in their development as global brands.
Lux Asia Pacific will be Bayern Munich’s regional partner in Indonesia and Thailand. They will team up for joint PR activities, with the Singapore-based company able to use the club’s trademark for promoting its products in Southeast Asia. Lux Asia Pacific will also become the supporting partner for the annual FC Bayern Youth Cup in Thailand, held since 2014. The water purification firm said working with the Bundesliga club would help expand its reach to customers, while Bayern said the partnership reaffirms its ongoing push into Asia.