Only 2% of people with Alexa-enabled devices have used them to make voice purchases this year despite 50 million of the devices having been sold. A news report first published by The Information is based on two sources briefed on the company’s internal figures who say that only about 2 percent of people with Alexa-enabled devices have made purchases with their voices so far in 2018. Of users who did buy via Alexa, just 10% did so a second time while 20% tracked the shipment and looked at other deals. Analysts have suggested that innovations including video may be launched using Alexa while others said Amazon will use it to sell its Unlimited Music Service, Prime Video or future Whole Foods offerings. The company has also made some changes in how it handles customer data from third-party vendors.
Only 2% of people with Alexa-enabled devices have used them to make voice purchases this year despite 50 million of the devices having been sold. Of users who did buy via Alexa, just 10% did so a second time while 20% tracked the shipment and looked at other deals. Analysts have suggested that innovations including video may be launched using Alexa while others said Amazon will use it to sell its Unlimited Music Service, Prime Video or future Whole Foods offerings. The company has also made some changes in how it handles customer data from third-party vendors.