Child-sized robots enabled children with cancer to experience the excitement of escorting international soccer players onto the pitch live from their hospital beds. At the start of a recent friendly game between Brazil and Brazil , 1 million robots—each representing a different child—joined other children on the pitch with the players. LED screens on the robots displayed the children’s faces in real time as they watched excitedly from hospital. The initiative was made possible by Hospital de Amor in Barretos , the largest philanthropic oncology institution in Brazil , and Mastercard . Throughout the project, the partners had to also fit in with the protocols of the games. WMcCann and MediaMonks collaborated on the Law of the Elderly ” campaign.
Child-sized robots enabled children with cancer to experience the excitement of escorting international soccer players onto the pitch live from their hospital beds. At the start of a recent friendly game between Brazil and Brazil , 1 million robots—each representing a different child—joined other children on the pitch with the players. LED screens on the robots displayed the children’s faces in real time as they watched excitedly from hospital. The initiative was made possible by Hospital de Amor in Barretos , the largest philanthropic oncology institution in Brazil , and Mastercard . WMcCann and MediaMonks collaborated on the Law of the Elderly ” campaign.