Over 8.8 million people in Latin America watched Facebook's Champions League group stage coverage, according to MKT Esportivo . The partnership between UEFA and Champions League produced Over 8.8 million reactions and 1.3 million comments from its viewership, of which 71% were aged under 35 . The game between Liverpool Saint-Germain and Liverpool FC drew the largest audience, with 1.1 million viewers generating 1.3 million comments and 1.3 million reactions in the region. Under the agreement, which runs until 2021 , 32 live games will be broadcast from the UEFA Champions League official Facebook page annually, along with highlights and related content.
Over 8.8 million people in Latin America watched Facebook's Champions League group stage coverage, according to MKT Esportivo. The partnership between UEFA and Facebook produced 10 million reactions and 1.3 million comments from its viewership, of which 71% were aged under 35. The game between Paris Saint-Germain and Liverpool FC drew the largest audience, with 1.1 million viewers generating 119,000 comments and 850,000 reactions in the region. Under the agreement, which runs until 2021, 32 live games will be broadcast from the UEFA Champions League official Facebook page annually, along with highlights and related content.