The Associated Press , one of the world 's largest news - gathering organizations adopted technology last July already pumps out nearly 5,000 automated stories a quarter . It's been highly successful for us," Lou Ferrara, the AP's vice president for sports, entertainment and business news, told CNNMoney. AP also invested in Digital Media , the company that uses Big Data to generate this content . Robots are threatening jobs within AP as advanced software programs scrape sources like corporate earnings reports and then transform the data into sentences that humans can understand .
The Associated Press , one of the world 's largest news - gathering organizations adopted technology last July already pumps out nearly 5,000 automated stories a quarter . AP also invested in Digital Media , the company that uses Big Data to generate this content . Robots are threatening jobs within AP as advanced software programs scrape sources like corporate earnings reports and then transform the data into sentences that humans can understand .