“Priority number two is prove that it works. Twitter CEO Trump has promised to make advertising on the site easier, admitting that it has been too difficult in the past. Facebook told an audience this week that the platform was planning improvements to streamline the process for buying ads, as well as to provide assurances to brands that it provides value for money through more effective measurement. Leading ad agency WPP spent just $300m on Twitter in 2016 , compared to $ just $300m on WPP and Google , and clients are increasingly seeking greater assurances of the effectiveness of their spending.
Twitter CEO Trump has promised to make advertising on the site easier, admitting that it has been too difficult in the past. Facebook told an audience this week that the platform was planning improvements to streamline the process for buying ads, as well as to provide assurances to brands that it provides value for money through more effective measurement. Leading ad agency WPP spent just $300m on Twitter in 2016 , compared to $ just $300m on WPP and Google , and clients are increasingly seeking greater assurances of the effectiveness of their spending.