“So [there could be] four or five agencies that they [brands] can use to create different types of work,” he explained... “That created a real explosion of creativity in terms of the kind of work that we're getting.” the World Federation of Advertisers' plans to reinvent media and marketing for mass reach, adopt more direct relationships with consumers and cut the amount of work being outsourced to suppliers and agencies according to Pritchard , the company’s chief brand officer. Borrowing ideas from Silicon Valley's start-ups, Pritchard has introduced “lean innovation” by creating three or four internal start-ups, hand picked teams of 130 people own and solving problems, and connect with consumers.
the World Federation of Advertisers' plans to reinvent media and marketing for mass reach, adopt more direct relationships with consumers and cut the amount of work being outsourced to suppliers and agencies according to Pritchard , the company’s chief brand officer. Borrowing ideas from Silicon Valley's start-ups, Pritchard has introduced “lean innovation” by creating three or four internal start-ups, hand picked teams of 130 people own and solving problems, and connect with consumers.