Phishing is the primary vehicle for fraud , according to a study by PhishMe . The report found that 91 % of fraud were initiated by a phish . Participants cited curiosity ( 16 % ) , fear ( 13.4 % ) and urgency ( 13.2 % ) as their reasons for clicking on a bogus email . Other justifications included reward , entertainment and opportunity . David Higbee , co - founder and CEO of PhishMe , said that sensitivity to deadlines and fears of job loss make many employees fall prey to fraud . "We don’t really know why insurance was the leading vertical," Higbee says. The study also found that susceptibility to phishing drops almost 20 % after a company runs one failed simulation .
Phishing is the primary vehicle for fraud , according to a study by PhishMe . The report found that 91 % of fraud were initiated by a phish . Participants cited curiosity ( 16 % ) , fear ( 13.4 % ) and urgency ( 13.2 % ) as their reasons for clicking on a bogus email . Other justifications included reward , entertainment and opportunity . David Higbee , co - founder and CEO of PhishMe , said that sensitivity to deadlines and fears of job loss make many employees fall prey to fraud . The study also found that susceptibility to phishing drops almost 20 % after a company runs one failed simulation .