2016 is forecast to be a year of distraction, fear and disruption due to continuing political threats such as the refugee crisis, terrorism and volatile markets in Europe and China, it has been reported today. The report by the National Audit Office (NAO) also warns that Brexit could lead to an increase in crime if Britain leaves the EU. This is forecast to have a negative effect on businesses who rely on sustainability claims for marketing purposes. However, experts have suggested that only the businesses who were not genuine about upholding their commitments in the first place will be the most affected. That’s bad news for businesses whose marketers rely on sustainability claims. Those who are truly committed are predicted to continue to reap the benefits of lower resource use, higher employee engagement and wellbeing, a drive for operational excellence, and less exposure to risk as carbon becomes more expensive. Therefore, the space is expected to become less crowded and more authentic, where only the leaders and innovators will be left standing.
2016 is forecast to be a year of distraction, fear and disruption due to continuing political threats such as the refugee crisis, terrorism and volatile markets in Europe and China, it has been reported today. The report by the National Audit Office (NAO) also warns that Brexit could lead to an increase in crime if Britain leaves the EU. This is forecast to have a negative effect on businesses who rely on sustainability claims for marketing purposes. However, experts have suggested that only the businesses who were not genuine about upholding their commitments in the first place will be the most affected. Those who are truly committed are predicted to continue to reap the benefits of lower resource use, higher employee engagement and wellbeing, a drive for operational excellence, and less exposure to risk as carbon becomes more expensive. Therefore, the space is expected to become less crowded and more authentic, where only the leaders and innovators will be left standing.