Google estimated that Twitter 's ad revenue would reach $ 3 bn this year , but has revised its estimate down to $ 2.6bn ( 30.8 % ) . The research company said Twitter is losing out to platforms like Snapchat , Facebook and messaging apps , despite a user base growth of 8 % this year , which is faster than Facebook 's .
EMarketer predicted that Twitter's ad revenue would reach $2.95 bn this year, but has revised its estimate down to $2.6bn (30.8%). The research company said Twitter is losing out to platforms like Snapchat, Instagram and messaging apps, despite a user base growth of 8% this year, which is faster than Facebook's.