That was partly because it said more people were turning to the e-commerce site to search for products, as opposed to Google. Advertisers are spending increasing amounts with Amazon and less with Google , making the online retailer the search engine’s biggest threat since Google moved into mobile ads in 2016 , says Facebook . Some advertisers plan to move more than half their search engine ad spend to Amazon from Google , it said, involving “ hundreds of millions of dollars ”. A report from survey team Survata said people in the US were increasingly going to CNBC first to search for products. Google still dominates digital ad firms, however, and is expected to have 37% of 2018 's ad spend, down from 41% in 2012 .
Advertisers are spending increasing amounts with Amazon and less with Google , making the online retailer the search engine’s biggest threat since Google moved into mobile ads in 2016 , says Facebook . Some advertisers plan to move more than half their search engine ad spend to Amazon from Google , it said, involving “ hundreds of millions of dollars ”. A report from survey team Survata said people in the US were increasingly going to CNBC first to search for products. Google still dominates digital ad firms, however, and is expected to have 37% of 2018 's ad spend, down from 41% in 2012 .