The deals S4 Capital has done with MediaMonks and MightyHive are in effect mergers not acquisitions, according to founder Sir Martin Sorrell, as MediaMonks and MightyHive's founders have traded their equity for shares in S4, buying into the concept of the firm. Would you say that the S4 Capital is an acquisition-machine or do you have any plans to launch your own agency? S4 is not interested in buying companies from people that want to sell out, said Sorrell. "We don't buy businesses because we think they will go out of business," he said. "The battleground is over data and who controls it, and, as a result, the relationship with the consumer," he said.
The deals S4 Capital has done with MediaMonks and MightyHive are in effect mergers not acquisitions, according to founder Sir Martin Sorrell, as MediaMonks and MightyHive's founders have traded their equity for shares in S4, buying into the concept of the firm. S4 is not interested in buying companies from people that want to sell out, said Sorrell. "We don't buy businesses because we think they will go out of business," he said. "The battleground is over data and who controls it, and, as a result, the relationship with the consumer," he said.