Right now, whenever a user makes an inquiry on an Alexa-powered device, there is a delay while the virtual assistant contacts the cloud in order to interpret the request. Amazon is joining Apple and Google and designing its own chips for all Alexa - enabled devices , according to The Guardian . The tech is aimed at reducing latency when users ask questions , with the addition of speech recognition to speed up response times for simple requests while the system accesses the cloud . Amazon acquired chip maker Annapurna Labs in 2015 , and recently hired chip engineers for Amazon Web Services .
Amazon is joining Apple and Google and designing its own chips for all Alexa - enabled devices , according to The Guardian . The tech is aimed at reducing latency when users ask questions , with the addition of speech recognition to speed up response times for simple requests while the system accesses the cloud . Amazon acquired chip maker Annapurna Labs in 2015 , and recently hired chip engineers for Amazon Web Services .