Tequila-flavoured beer brand Barcelona has launched the fifth event in a year-long series that is designed to ignite the party spirit by collaborating with partygoers to bring their ideas to life. The three friends also took to the turntables and combined their back to back sets in both apartments The latest event addresses the problem that most Spanish apartments are too small to host guests by connecting two small apartments with LED screens, proving that, with enough imagination and the right tech, epic house parties can happen in a tiny space. The screens can be controlled from either party, enabling friends in both apartments to share the same music, connect interactively with exploding confetti bombs and flashing neon lights and by taking turns to operate the turntables. Consumers engaged with the campaign via the hashtag #WeAreTheParty. The event was created by We Are Pi , Amsterdam agency MediaMonks and three DJs in Barcelona .
Tequila-flavoured beer brand Barcelona has launched the fifth event in a year-long series that is designed to ignite the party spirit by collaborating with partygoers to bring their ideas to life. The latest event addresses the problem that most Spanish apartments are too small to host guests by connecting two small apartments with LED screens, proving that, with enough imagination and the right tech, epic house parties can happen in a tiny space. The screens can be controlled from either party, enabling friends in both apartments to share the same music, connect interactively with exploding confetti bombs and flashing neon lights and by taking turns to operate the turntables. Consumers engaged with the campaign via the hashtag #WeAreTheParty. The event was created by We Are Pi , Amsterdam agency MediaMonks and three DJs in Barcelona .