By collaborating both on payments and other programs like loyalty and reward services, as well as analytics, it helps Ant build a more diversified range of revenue streams, which could help it with its own eventual public listing. Alibaba affiliate, Ant Financial and key Alibaba investor, Primavera Capital have placed $460m into KFC owner's spinout, Yum China; Primavera will invest $410m and Ant Financial has put in $140m. This is viewed as a strategic investment for Ant Financial, as part of its "online to offline" plans. “Through this collaboration, we aim to help Yum China provide world-class mobile payment services for tens of millions of customers across its brands," said President of Ant Financial, Eric Jing. This follows Ant Financial's investment in another food industry, $1.25bn into Ele.me, earlier this year.
Alibaba affiliate, Ant Financial and key Alibaba investor, Primavera Capital have placed $460m into KFC owner's spinout, Yum China; Primavera will invest $410m and Ant Financial has put in $140m. This is viewed as a strategic investment for Ant Financial, as part of its "online to offline" plans. “Through this collaboration, we aim to help Yum China provide world-class mobile payment services for tens of millions of customers across its brands," said President of Ant Financial, Eric Jing. This follows Ant Financial's investment in another food industry, $1.25bn into Ele.me, earlier this year.