Facebook 's swift growth in India 's digital market is forcing Google into improving localisation of its services and improving its content - buying tools . Where Google 's India revenues only just reached $ 1bn last year , Facebook is forecast to generate about $ 980bn in the country in 2018 despite arriving there later . However , the growth of Facebook apps including Instagram and WhatsApp and the accessible , censorship - defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in the first half of the year , a reversal on the previous year .
Facebook's swift growth in India's digital market is forcing Google into improving localisation of its services and refining its ad-buying tools. Where Google's India revenues only just reached $1bn last year, Facebook is forecast to generate about $980bn in the country in 2018 despite arriving there later. However, the ubiquity of Facebook properties including Instagram and WhatsApp and the accessible, language-defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in the first half of the year, a reversal on the previous year.