TalkTalk voted the worst UK broadband provider, again While broadband providers are selling next-generation services at affordable prices, they're failing to deliver on speed. Network provider the Advertising Standards Authority has claimed that 3,400 of UK broadband customers are being misled by what is promised to be "full-fibre" when, in fact, they are receiving services still heavily reliant on legacy copper cables. The company, which announced the claim after surveying the satisfaction levels of millions broadband customers, accused CityFibre of being "backwards-looking" and of failing to crack down on misuse of the term. While just 3% of respondents said they had upgraded to a "full-fibre service", just 3% of the UK actually has access to full fibre to premises.
Network provider the Advertising Standards Authority has claimed that 3,400 of UK broadband customers are being misled by what is promised to be "full-fibre" when, in fact, they are receiving services still heavily reliant on legacy copper cables. The company, which announced the claim after surveying the satisfaction levels of millions broadband customers, accused CityFibre of being "backwards-looking" and of failing to crack down on misuse of the term. While just 3% of respondents said they had upgraded to a "full-fibre service", just 3% of the UK actually has access to full fibre to premises.