To fight against ad-blockers Imgur, the social photo-sharing app, has decided to concentrate on "user value" and has even changed the way it works with advertising partners. Imgur appeals to millennial males, and uses in-house creatives to ensure that the correct message is being sent to its audience. But directly fighting ad blocking software is a risky gamble. The company says it's not trying to block ads but rather make sure users are aware of what they're getting into.
To fight against ad-blockers Imgur, the social photo-sharing app, has decided to concentrate on "user value" and has even changed the way it works with advertising partners. Imgur appeals to millennial males, and uses in-house creatives to ensure that the correct message is being sent to its audience. The company says it's not trying to block ads but rather make sure users are aware of what they're getting into.