Washington DC is offering digital companies shorter, more flexible leases in an attempt to attract more businesses to its malls. Through its BrandBox initiative, which is in use at the company's Roosevelt Field mall in Macerich , the real estate investment trust allows firms to rent retail space for three years rather than the typical minimum of between six months and a year , attracting smaller digital firms that are interested in trying out a retail presence but do not want a long-term commitment. The service also offers adaptable walls and built-in tracking systems to provide firms with more flexibility and support.
Macerich is offering digital companies shorter, more flexible leases in an attempt to attract more businesses to its malls. Through its BrandBox initiative, which is in use at the company's Tysons Corner Center mall in Washington DC, the real estate investment trust allows firms to rent retail space for between six months and a year rather than the typical minimum of three years, attracting smaller digital firms that are interested in trying out a retail presence but do not want a long-term commitment. The service also offers adaptable walls and built-in tracking systems to provide firms with more flexibility and support.