SheCapital , one of the latest robo - platforms to launch , is geared specifically to help women get started with investing . It contains content written by women for women , plans to offer free educational videos to help professional women , invite members to events to discuss finance and aid financial literacy and donate 100 % of its profits to She ’s the First , a charity for girls ’ education . Last was widowhood for women, 32%, and estate planning for men, 38%. According to an investor survey conducted by Bloomberg News , women and men differ when it comes to finances , for instance , investment returns are not a top five concern for women but are the top for men . Despite its obvious target audience , Tina Powell , the firm ’s Founder , said in the eight years since the platform launched she has been surprised at the number of men who have visited the site to take portfolio audit checks or subscribe to the blog . Ellevest , another robo - advisory platform targeting women is expected to launch in 2016 .
SheCapital , one of the latest robo - platforms to launch , is geared specifically to help women get started with investing . It contains content written by women for women , plans to offer free educational videos to help professional women , invite members to events to discuss finance and aid financial literacy and donate 100 % of its profits to She ’s the First , a charity for girls ’ education . According to an investor survey conducted by Bloomberg News , women and men differ when it comes to finances , for instance , investment returns are not a top five concern for women but are the top for men . Despite its obvious target audience , Tina Powell , the firm ’s Founder , said in the eight years since the platform launched she has been surprised at the number of men who have visited the site to take portfolio audit checks or subscribe to the blog . Ellevest , another robo - advisory platform targeting women is expected to launch in 2016 .