Two Chinese start - ups in Spain are trying to capitalise on a predicted 20 % rise in tourists from China set to visit the European country this year , helped by the introduction of three new direct flights and improved visa processing . According to the China Tourism Academy, in 2014, around 70 percent of 100 million Chinese outbound tourists preferred independent travel to package group tours. China offers services to independent travellers , together with local tourism companies . Njoyspain Consulting offers advice to Spanish businesses aiming to attract Chinese tourists . Last year , more than 300,000 Chinese tourists visited Spain , a rise of 15 % on the previous year .
Two Chinese start - ups in Spain are trying to capitalise on a predicted 20 % rise in tourists from China set to visit the European country this year , helped by the introduction of three new direct flights and improved visa processing . China offers services to independent travellers , together with local tourism companies . Njoyspain Consulting offers advice to Spanish businesses aiming to attract Chinese tourists . Last year , more than 300,000 Chinese tourists visited Spain , a rise of 15 % on the previous year .