TicToc, Bloomberg's news channel on Twitter, has already notched up an average of 750,000 daily viewers and one million daily views since its mid-December launch. The company is also working with the Canadian government to create a new digital currency called Bitcoin Cash, which will be backed by U.S. dollars. “Twitter is such a fragmented platform; there are so many voices and publishers on it,” said Scott Havens, global head of digital at Bloomberg Media. Half of TicToc's audience is outside the US, and its broad range of content is aimed at 25 to 35 year-olds. Havens said the channel has more followers than both the AM to DM and Cheddar news accounts.
TicToc, Bloomberg's news channel on Twitter, has already notched up an average of 750,000 daily viewers and one million daily views since its mid-December launch. The company is also working with the Canadian government to create a new digital currency called Bitcoin Cash, which will be backed by U.S. dollars. Half of TicToc's audience is outside the US, and its broad range of content is aimed at 25 to 35 year-olds. Havens said the channel has more followers than both the AM to DM and Cheddar news accounts.