“Below50 is accelerating that shift by scaling up the global market for sustainable fuels — it’s a huge growth opportunity that is expected to reach $185 billion over the next five years. New initiative Below50, backed by brands including Audi, Yale University and Joule, has launched, aimed at developing and upscaling the use of low-carbon fuels. Businesses which “produce, use and/or invest in fuels that are at least 50% less carbon intensive than conventional fossil fuels” can join the initiative, but must publicly commit to its aims and show proof of progress. The new initiative is being launched with a series of events across Europe this week, including an event on Tuesday evening hosted by the European Commission in Brussels.
New initiative Below50, backed by brands including Audi, Yale University and Joule, has launched, aimed at developing and upscaling the use of low-carbon fuels. Businesses which “produce, use and/or invest in fuels that are at least 50% less carbon intensive than conventional fossil fuels” can join the initiative, but must publicly commit to its aims and show proof of progress. The new initiative is being launched with a series of events across Europe this week, including an event on Tuesday evening hosted by the European Commission in Brussels.