" Online advertising agency RhythmOne has released its 2016 Digital Marketing Benchmarks Report , offering insights into ROI and best practice , based on 76 of its RhythmInfluence programmes . The report found that earned media revenue was a key indication of how efficient programmes were , finding that Influencer Marketing programme users received $ 1 for every $ 1 spent on advertising . Cost per engagement , a new metric for the report designed to measure the value of user engagement across all social channels , was $ 0.93 . On average , $ 51,000 was spent per campaign , with health and pharmaceuticals , retail and everyday foodstuffs being the biggest contributors .
Online advertising agency RhythmOne has released its 2016 Digital Marketing Benchmarks Report , offering insights into ROI and best practice , based on 76 of its RhythmInfluence programmes . The report found that earned media revenue was a key indication of how efficient programmes were , finding that Influencer Marketing programme users received $ 1 for every $ 1 spent on advertising . Cost per engagement , a new metric for the report designed to measure the value of user engagement across all social channels , was $ 0.93 . On average , $ 51,000 was spent per campaign , with health and pharmaceuticals , retail and everyday foodstuffs being the biggest contributors .