Telemedicine can’t survive, it can’t be ROI-positive for a health plan or employer Investors reacted nervously to last Friday 's news that recently floated telemedicine outfit , Choice had lost a $ 1.5 billion deal with Highmark , causing the company 's price to fall over 20 % . The insurance company instead opted for offering its members a choice between two telemedicine services , Doctor on Call and American Well . Highmark is yet to officially comment on why it decided not to renew Teladoc 's services contract , and is unlikely to do so on the record , but observers in - the - know have speculated on two causes : Teladoc 's pricing model and Highmark 's disappointment at its utilisation figures .
Investors reacted nervously to last Friday 's news that recently floated telemedicine outfit , Choice had lost a $ 1.5 billion deal with Highmark , causing the company 's price to fall over 20 % . The insurance company instead opted for offering its members a choice between two telemedicine services , Doctor on Call and American Well . Highmark is yet to officially comment on why it decided not to renew Teladoc 's services contract , and is unlikely to do so on the record , but observers in - the - know have speculated on two causes : Teladoc 's pricing model and Highmark 's disappointment at its utilisation figures .