WPP media arm GroupM has published global viewability standards , with the support of clients such as Campbell ##s , Shell , Unilever , Volvo and Volkswagen . The standards mandate that 100 % of ad pixels must be in view for at least one second and that 50 % of the video must be played at users ’ initiation , with sound on and while 100 % in view . GroupM plans to analyse its clients ’ ads against this standard , using tools such as Moat , Google and DoubleVerify to see how effective ads are .
WPP media arm GroupM has published global viewability standards, with the support of clients such as Campbell Soup, Shell, Unilever, Volvo and Subway. The standards mandate that 100% of ad pixels must be in view for at least one second and that 50% of the video must be played at users’ initiation, with sound on and while 100% in view. GroupM plans to analyse its clients’ ads against this standard, using tools such as Moat, IAS and DoubleVerify to establish how effective ads are.