DoubleClick Ad Exchange , PubMatic and TripleLift are among the ad exchange ##rs and supply side companies that have partnered with Adobe to ensure that all fees – except some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform . After it was discovered that a number of SSPs had included additional fees in media costs that were passed along to buy-side partners, Adobe Advertising Cloud has reached agreements with the industry’s leading inventory suppliers to either eliminate these fees entirely, or mandate full disclosure. The move is an attempt to bring transparency to the marketplace and stamp out additional , undisclosed fees usually passed on to the buy side . " The future of digital advertising will be based on the intersection of brand advertising and programmatic , " said Rajeev Goel , the CEO of PubMatic .
DoubleClick Ad Exchange , PubMatic and TripleLift are among the ad exchange ##rs and supply side companies that have partnered with Adobe to ensure that all fees – except some previously undisclosed ones – are displayed for those using the Adobe Advertising Cloud media buying platform . The move is an attempt to bring transparency to the marketplace and stamp out additional , undisclosed fees usually passed on to the buy side . " The future of digital advertising will be based on the intersection of brand advertising and programmatic , " said Rajeev Goel , the CEO of PubMatic .