AdExchanger has obtained an email by Facebook which states that its LiveRail exchange plans to terminate publisher services for an unknown number of customers by the end of November. AppNexus has also taken similar steps on its platform, seen as a way to help fight fraud and invalid traffic. Such moves by platform players are seen as a way to fight fraud and invalid traffic, while strengthening direct ties with the "principals" in media transactions: the publisher and advertiser. The move comes after Facebook's chief security officer, Alex Stamos, said in June that it was working with law enforcement agencies around the world "to address this issue quickly" following reports from media outlets about
AdExchanger has obtained an email by Facebook which states that its LiveRail exchange plans to terminate publisher services for an unknown number of customers by the end of November. AppNexus has also taken similar steps on its platform, seen as a way to help fight fraud and invalid traffic. The move comes after Facebook's chief security officer, Alex Stamos, said in June that it was working with law enforcement agencies around the world "to address this issue quickly" following reports from media outlets about