The luxury watch market is reportedly turning towards so-called “meaningful design”, which offers consumers a story or intention behind a piece's construction. As brands move away from flashier pieces with embellishments, legacy is becoming increasingly sought after. “The mission of a luxury sports watch is different from that of a jewellery watch. A new report by the Luxury Goods Council of India (LGCI) has revealed that there are more than 100 companies in India, including some of India’s biggest names, who have started to focus on making watches The brand is targeting free-diving or water adventure sports customers with signature models designed around functionality, rather than glamour. Similarly, Cartier's Prive Tonneau references the company's innovative 1906 move into shaped watches, instead of traditional round designs.
The luxury watch market is reportedly turning towards so-called “meaningful design”, which offers consumers a story or intention behind a piece's construction. As brands move away from flashier pieces with embellishments, legacy is becoming increasingly sought after. A new report by the Luxury Goods Council of India (LGCI) has revealed that there are more than 100 companies in India, including some of India’s biggest names, who have started to focus on making watches The brand is targeting free-diving or water adventure sports customers with signature models designed around functionality, rather than glamour. Similarly, Cartier's Prive Tonneau references the company's innovative 1906 move into shaped watches, instead of traditional round designs.