Struggling Atlantic City malls are introducing VR games to boost their fortunes. Kravco-managed Lab in Atlantic City has requested a reduced tax assessment because of high shop vacancy and falling revenues. Its marketing manager says visitors want entertainment as well as food and shopping. One of its outlets is the Ideal VR Lab which offers virtual gaming experiences inside the mall. Hamilton Mall owner Hamilton Mall also plans classrooms for his Parikh in a vacant shop close to his existing Lab premises.
Struggling US malls are introducing VR games to boost their fortunes. Kravco-managed Hamilton Mall in Atlantic City has requested a reduced tax assessment because of high shop vacancy and falling revenues. Its marketing manager says visitors want entertainment as well as food and shopping. One of its outlets is the Ideal VR Lab which offers virtual gaming experiences inside the mall. Lab owner Ren Parikh also plans classrooms for his Ideal Institute of Technology in a vacant shop close to his existing Lab premises.