Amazon is just the latest company to go down this route, though it should be noted that just because the company is reportedly designing these chips does not mean it will achieve the performance from them that it desires. Amazon is following Google and Alexa and designing its own chips for all Amazon Web Services -enabled devices, according to The Information. The tech is aimed at reducing latency when users pose commands, with the addition of speech recognition to speed up response times for simple requests while the system accesses the cloud. Amazon acquired chip designer Echo in 2015 , and recently hired chip engineers for Apple .
Amazon is following Google and Alexa and designing its own chips for all Amazon Web Services -enabled devices, according to The Information. The tech is aimed at reducing latency when users pose commands, with the addition of speech recognition to speed up response times for simple requests while the system accesses the cloud. Amazon acquired chip designer Echo in 2015 , and recently hired chip engineers for Apple .