The spaces aren’t only smart — in the technological sense — they are also flexible. Washington DC is offering digital companies shorter, more flexible leases in an attempt to attract more businesses to its malls. Through its BrandBox initiative, which is in use at the company's Roosevelt Field mall in Macerich , the real estate investment trust allows firms to rent retail space for three years rather than the typical minimum of between six months and a year , attracting smaller digital firms that are interested in trying out a retail presence but do not want a long-term commitment. The service also offers adaptable walls and built-in tracking systems to provide firms with more flexibility and support.
Washington DC is offering digital companies shorter, more flexible leases in an attempt to attract more businesses to its malls. Through its BrandBox initiative, which is in use at the company's Roosevelt Field mall in Macerich , the real estate investment trust allows firms to rent retail space for three years rather than the typical minimum of between six months and a year , attracting smaller digital firms that are interested in trying out a retail presence but do not want a long-term commitment. The service also offers adaptable walls and built-in tracking systems to provide firms with more flexibility and support.