Robo - services that were launched to service the wealth - management industry are expanding into areas such as “ 529 ” college - savings plans and 401(k ) retirement plans and adding account features via partnerships or co - branding agreements . In some cases , prices for these new services are higher than those charged by traditional firms . Meanwhile , traditional firms are quickly adding automated services , causing consumers to wonder whether e - services are about branding and automated services or actual technological improvements .
Robo-advisors that were launched to service the wealth-management sector are expanding into areas such as “529” college-savings plans and 401(k) retirement plans and adding account features via partnerships or co-branding deals. In some cases, fees for these new services are higher than those charged by traditional providers. Meanwhile, traditional firms are quickly adding automated services, causing consumers to wonder whether robo-services are about branding and customer services or actual technological improvements.