Six months after launching its ad-backed video service IMDb Freedive, Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe. The new service, which is available in English, French, German, Italian, Spanish and Portuguese, includes original series from Netflix, Amazon, Hulu It faces competition in the market, most notably from Roku, as well as Hulu, Facebook and YouTube. In fact, usage of free, ad-supported apps has increased by over 300 percent in the last year,” said Marc Whitten, VP of Fire TV, in a prepared statement on Monday. EMarketer predicted 2019 OTT ad spend would increase 20% in the US to $2.6bn.
Six months after launching its ad-backed video service IMDb Freedive, Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe. The new service, which is available in English, French, German, Italian, Spanish and Portuguese, includes original series from Netflix, Amazon, Hulu It faces competition in the market, most notably from Roku, as well as Hulu, Facebook and YouTube. EMarketer predicted 2019 OTT ad spend would increase 20% in the US to $2.6bn.