Fulgoni said he was particularly impressed with Facebook's market share of digital ads. According to a report by comScore from yesterday , digital advertising will become the number one media category in 2017 . Digital advertising is currently equal to about 80 % of TV ad spend and is forecast to dominate TV next year , according to Nielsen .
According to a report by comScore from yesterday , digital advertising will become the number one media category in 2017 . Digital advertising is currently equal to about 80 % of TV ad spend and is forecast to dominate TV next year , according to Nielsen .