Heineken brand Desperados recently staged the largest crowdsourced clubbing event ever featuring a giant octopus serving drinks and a Human Mirrorball in the middle of the dancefloor. "It’s been a year in the making and people are saying, ‘I want get in the disco ball... The concept emerged from a campaign called Epic Parties Imagined by You designed to bring consumers' ideas to life. The Epic House Party is a culmination of activations held around Europe over the past year and was created with WE as its main sponsor.
Heineken brand Desperados recently staged the largest crowdsourced clubbing event ever featuring a giant octopus serving drinks and a Human Mirrorball in the middle of the dancefloor. The concept emerged from a campaign called Epic Parties Imagined by You designed to bring consumers' ideas to life. The Epic House Party is a culmination of activations held around Europe over the past year and was created with WE as its main sponsor.