Eden Mill has made the new distribution arrangements ahead of moves to increase production capacity at its base. Drinks company Eden Mill is celebrating sales success in China, despite rivals Diageo and Pernod Ricard suffering a dip in profits. The firm said it had sold more than £1bn of spirits to Chinese consumers since the start of this year, up from £1.3bn. Chief executive Paul Miller said middle-class Chinese customers were interested in products with an “artisanal” feel, while the rise of social media had given “brands that are on trend” what he called “significant opportunities”.
Drinks company Eden Mill is celebrating sales success in China, despite rivals Diageo and Pernod Ricard suffering a dip in profits. The firm said it had sold more than £1bn of spirits to Chinese consumers since the start of this year, up from £1.3bn. Chief executive Paul Miller said middle-class Chinese customers were interested in products with an “artisanal” feel, while the rise of social media had given “brands that are on trend” what he called “significant opportunities”.