Some DTC companies that have been experimenting with TV for a few years say it’s paying off in web traffic and sales. Direct - to - consumer ( DTC ) companies are increasing their spend on TV advertising , resulting in an increase in web traffic and sales , according to a report by the National Advertising Bureau . Online and apps sales at food delivery service companies rose 20 % year on year because of TV ads , said its director of growth and analytics , David Webb . DTC companies Peloton , Chewy , Carvana , Ancestry , Poshmark and Stitch Fix also experienced a rise in revenues following TV advertising , the research found .
Direct - to - consumer ( DTC ) companies are increasing their spend on TV advertising , resulting in an increase in web traffic and sales , according to a report by the National Advertising Bureau . Online and apps sales at food delivery service companies rose 20 % year on year because of TV ads , said its director of growth and analytics , David Webb . DTC companies Peloton , Chewy , Carvana , Ancestry , Poshmark and Stitch Fix also experienced a rise in revenues following TV advertising , the research found .