“ agency is too small , too narrow and too yesterday , ” according to Rishad Tobaccowala , chief growth officer at Publicis , who said he ’d rather be Accenture or Publicis than S4 . He claims Publicis ’ acquisition of Epsilon from Alliance Data makes the agency more relevant to clients and that his agency is well positioned since it started combining creativity , technology and data five years ago . He acknowledged the growing importance of financial institutions , such as Google , in marketing but was dismissive of Sir Martin Sorrell ’s proposal to build a new type of agency focusing on innovation , innovation and content .
“S4 is too small, too narrow and too yesterday,” according to Rishad Tobaccowala, chief growth officer at Publicis, who said he’d rather be Accenture or Publicis than S4. Tobaccowala claims Publicis’ acquisition of Epsilon from Alliance Data makes the agency more relevant to clients and that his firm is well positioned since it started combining creativity, technology and data five years ago. He acknowledged the growing importance of financial consultancies, such as Accenture, in marketing but was dismissive of Sir Martin Sorrell’s attempt to build a new type of agency focusing on technology, data and content.