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The high visibility of the LGBT community in Japan is encouraging companies to help sexual minorities become comfortable in the workplace . A survey conducted by Dentsu Inc. in April found that 7.6 percent , or one in every 13 , of some 500 people polled identified themselves as a member of Japan 's LGBT community . The surprisingly high ratio has created a sense of urgency among companies that the lack of policies promoting diversity at work might draw criticism that they disregard minority rights , while also emphasising the strength of the LGBT community as a potential market . " Work with Pride , " is an initiative that aims to create LGBT - friendly work environments in the country .