A new mobile retail platform , unshackled.com , has been unveiled by former Phones 4u chief commercial officer , Chris Whittle . A recent Which ? survey concluded that consumers overpay by an estimated £ 159 per head , per year and the new company says the average consumer will save £ 330 buying from its site . According to a recent report by Which?, consumers are overpaying by an estimated £159 each per year, a figure that amounts to almost £5.4 billion. Whittle said that the new retailer aims to “ readdress the injustice ” found in the mobile channel ; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different . The new platform states it will target every major handset on the market and customers will be able to make purchases via a finance partnership with Zopa , offering APRs between 9.7 % and 24.9 % .
A new mobile retail platform , unshackled.com , has been unveiled by former Phones 4u chief commercial officer , Chris Whittle . A recent Which ? survey concluded that consumers overpay by an estimated £ 159 per head , per year and the new company says the average consumer will save £ 330 buying from its site . Whittle said that the new retailer aims to “ readdress the injustice ” found in the mobile channel ; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different . The new platform states it will target every major handset on the market and customers will be able to make purchases via a finance partnership with Zopa , offering APRs between 9.7 % and 24.9 % .