Kjellberg , known as one on YouTube , has asked his fans to sign up to YouTube 's new monthly subscription service, YouTube Red , to help support online video creators. Kjellberg 's analytics showed that 41% of his audience use ad-blockers. YouTube Red costs $10 a month, and Kjellberg said in a blog post on his website that smaller video channels on the platform are suffering due to rising rates of ad blocking. This figure correlates with data from YouTube Red , which shows the rate of ad-blocking globally has risen 41% . In his blog, Felix Kjellberg writes that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad-blockers.
Kjellberg , known as one on YouTube , has asked his fans to sign up to YouTube 's new monthly subscription service, YouTube Red , to help support online video creators. Kjellberg 's analytics showed that 41% of his audience use ad-blockers. This figure correlates with data from YouTube Red , which shows the rate of ad-blocking globally has risen 41% . In his blog, Felix Kjellberg writes that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad-blockers.