Investments in California AR start-up DigiLens rose to $100m in a recent, oversubscribed $50m series C funding round. But Pickett anticipates that products incorporating DigiLens’ technology will beat most — if not all — others to market. Backers included Samsung Ventures, Niantic and the Sony Innovation Fund. DigiBrand CEO Chris Pickett said the funding would drive development of its display technology for cars, business, the aviation industry and military. The company is also working on an augmented reality headset that will be used by military personnel as well as law enforcement agencies such as the Los Angeles Police Department.
Investments in California AR start-up DigiLens rose to $100m in a recent, oversubscribed $50m series C funding round. Backers included Samsung Ventures, Niantic and the Sony Innovation Fund. DigiBrand CEO Chris Pickett said the funding would drive development of its display technology for cars, business, the aviation industry and military. The company is also working on an augmented reality headset that will be used by military personnel as well as law enforcement agencies such as the Los Angeles Police Department.