On Thursday we reported on Facebook 's impressive Q3 revenues , however , beneath the results , it seems Facebook , along with other major social networks , is losing popularity among millennials ; the platforms ’ target demographic . As Facebook has expanded its offering over time to include more content and adverts , it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts . They encourage like-minded people with passions to come together and share. Irrelevant content can quickly lead to negative sentiment among users , which could turn users off the site . A recent YouGov survey reported 58 % of UK millennials claimed at least half of the stories seen in their news feed each week were ' irrelevant ' .
On Thursday we reported on Facebook 's impressive Q3 revenues , however , beneath the results , it seems Facebook , along with other major social networks , is losing popularity among millennials ; the platforms ’ target demographic . As Facebook has expanded its offering over time to include more content and adverts , it seems to have created too much noise for users to filter through and thus lost its value in terms of interesting posts . Irrelevant content can quickly lead to negative sentiment among users , which could turn users off the site . A recent YouGov survey reported 58 % of UK millennials claimed at least half of the stories seen in their news feed each week were ' irrelevant ' .