The banking industry has never seen more disruption—new, innovative challengers and advanced technologies are changing market structure and taking a bite out of revenues. A report from Accenture titled , " Within Reach " , states that banks could tap into $ 380bn in market revenue , " by targeting micro - enterprises and bringing unbanked and underbanked adults into the formal financial system " . The report goes on to explain that a large portion of this potential revenue can be generated by banks offering mobile banking services , particularly to those in underdeveloped areas of the world , including large parts of Africa . It highlights Zambia National Commercial Bank , which has many mobile banking customers , who previously had no access to traditional financial services . Alibaba in China is also highlighted , for using customers ' commercial transactions recorded on its e - commerce platform to create credit records , and then conducting SME lending .
A report from Accenture titled , " Within Reach " , states that banks could tap into $ 380bn in market revenue , " by targeting micro - enterprises and bringing unbanked and underbanked adults into the formal financial system " . The report goes on to explain that a large portion of this potential revenue can be generated by banks offering mobile banking services , particularly to those in underdeveloped areas of the world , including large parts of Africa . It highlights Zambia National Commercial Bank , which has many mobile banking customers , who previously had no access to traditional financial services . Alibaba in China is also highlighted , for using customers ' commercial transactions recorded on its e - commerce platform to create credit records , and then conducting SME lending .