US-based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram's shoppable posts. The move comes as Facebook is working on a new mobile app that will allow users to shop for products and services from their friends without leaving the social network. Integrations like the one between Instagram and Bigcommerce (and whatever other commerce platforms Instagram works with), however, puts pressure on third-party providers by letting brands manage everything from one platform. Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the March 2017 figure.
US-based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram's shoppable posts. The move comes as Facebook is working on a new mobile app that will allow users to shop for products and services from their friends without leaving the social network. Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the March 2017 figure.