Amazon is looking to shift how India does its grocery shopping with an aggressive investment push. Traditionally, Indian consumers have largely ignored attempts by some of the nation's largest businesses to open supermarkets and launch online grocery websites, sticking to visiting local markets instead. However, Amazon is hoping via heavy investment to succeed where others have failed, tapping into the fastest growing e-commerce market globally. Amazon's investment includes its recent deal to buy US grocer Whole Foods for $13.7bn, and sources said it is interested in buying India's largest online grocer, Big Basket. The company has also been eyeing a stake in India's biggest retailer, Reliance Jio Infocomm Ltd, which operates mobile phone networks across India.
Amazon is looking to shift how India does its grocery shopping with an aggressive investment push. Traditionally, Indian consumers have largely ignored attempts by some of the nation's largest businesses to open supermarkets and launch online grocery websites, sticking to visiting local markets instead. However, Amazon is hoping via heavy investment to succeed where others have failed, tapping into the fastest growing e-commerce market globally. Amazon's investment includes its recent deal to buy US grocer Whole Foods for $13.7bn, and sources said it is interested in buying India's largest online grocer, Big Basket. It has also topped up its investment in its India business by another $260m.