Carmaker America has partnered with Facebook Creative Shop for its latest ad campaign , following the experiences of five people as they set out to create ambitious New Year 's resolutions . The campaign used Chevrolet Co - Driver , its Facebook Messenger chatbot , as well as long - form storytelling , including virtual reality and 360 animation , viewable on Facebook . Mark D'Arcy , vice - president and chief creative officer of Facebook Creative Shop , said the campaign was a " great example of marketing for people , not at people " .
Carmaker Chevrolet has partnered with Facebook Creative Shop for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious New Year's resolutions. The campaign used Chevrolet Co-Driver, its Facebook Messenger chatbot, as well as long-form storytelling, including virtual reality and 360 videos, viewable on Facebook. Mark D'Arcy, vice-president and chief creative officer of Facebook Creative Shop, said the campaign was a "great example of marketing for people, not at people".