With a highly fragmented landscape, the digital marketing industry is having to concentrate a lot more on content to make sure it is specifically designed and tailored to the channels that the users has decided to consume content through. The result of this strategy is that there are many different types of online advertising channels, which means that you have to be able to target your ads in such a way as to get them to reach
With a highly fragmented landscape, the digital marketing industry is having to concentrate a lot more on content to make sure it is specifically designed and tailored to the channels that the users has decided to consume content through. The three best possible routes for publishers and digital advertisers looking to best execute rich media creative for any device channels are; to use big creative agencies to build interactive ads, to outsource to smaller production houses and to create ads with software tools.