A new study by LaunchLeap found that 59% of millennials skip YouTube ads after the five seconds of required viewing, however, 29% of millennials indicated that they watch video ads to completion which Ad Age suggests compares favourably to Snapchat's three-seconds of engagement. TrueView ads on YouTube allow advertisers to only pay for ads that are watched to completion. The report also revealed that Millennials' preference for watching videos on mobile devices is higher than their desire to consume content in a traditional TV environment. Advertisers need to make an impact in the first few seconds and convey a memorable marketing message to entice viewers to watch the entire ad.
A new study by LaunchLeap found that 59% of millennials skip YouTube ads after the five seconds of required viewing, however, 29% of millennials indicated that they watch video ads to completion which Ad Age suggests compares favourably to Snapchat's three-seconds of engagement. The report also revealed that Millennials' preference for watching videos on mobile devices is higher than their desire to consume content in a traditional TV environment. Advertisers need to make an impact in the first few seconds and convey a memorable marketing message to entice viewers to watch the entire ad.