A Deutsche Bank research note published yesterday suggests that it is “ increasing the pie ” rather than posing a genuine threat to the hotel industry , at this stage . “Experience from the media and retail sectors have shown how rapidly incumbents can decline in the context of technology facilitated ‘disruptive’ entrants,” said the note. The research shows that in many major cities , hotel revenue per available room has stayed roughly the same while the supply of rooms , including Airbnb listings , has increased significantly . Interestingly , the report likened the effect Airbnb is having on traditional hotels to that which low - cost airlines had on traditional hotels : “ Drawing an analogy with the low - cost airlines , such as easyJet and Ryanair , it was clear these offerings transformed the travel market and opened up opportunities for those who would otherwise not have been able to travel , or certainly would have travelled less frequently otherwise ” .
A Deutsche Bank research note published yesterday suggests that it is “ increasing the pie ” rather than posing a genuine threat to the hotel industry , at this stage . The research shows that in many major cities , hotel revenue per available room has stayed roughly the same while the supply of rooms , including Airbnb listings , has increased significantly . Interestingly , the report likened the effect Airbnb is having on traditional hotels to that which low - cost airlines had on traditional hotels : “ Drawing an analogy with the low - cost airlines , such as easyJet and Ryanair , it was clear these offerings transformed the travel market and opened up opportunities for those who would otherwise not have been able to travel , or certainly would have travelled less frequently otherwise ” .