AOL 's ad - tech division is using weather reports from postcodes to show how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing . They have used weather data to track customers but this is the first time the data is to be used for analysis .
AOL's ad-tech division is using weather reports from postcodes to track how climate impacts advertising results in a bid to show marketers how changes in weather can impact purchasing. Companies have used weather data to target customers but this is the first time the service is to be used for analysis.