ROI is teaming with Weibo to create a social marketing value measurement system. The aim is to provide better access for global advertisers and more in-depth understanding of the behaviours and preferences of users of the Chinese social media platform. Intended to help achieve maximum return on investment, the system will attempt to provide Chinese advertisers and media companies with a more effective measuring standard. The two aim to help global brands tap on to Chinese customers, giving advertisers more in-depth understanding of user behaviours and preferences based on Weibo interest tags. AppsFlyer establishes a complete life cycle analysis for mobile app marketers by assessing several key metrics. It will become the third global first -party measurement provider to integrate fully with China ’s advertising platform.
ROI is teaming with Weibo to create a social marketing value measurement system. The aim is to provide better access for global advertisers and more in-depth understanding of the behaviours and preferences of users of the Chinese social media platform. Intended to help achieve maximum return on investment, the system will attempt to provide Chinese advertisers and media companies with a more effective measuring standard. AppsFlyer establishes a complete life cycle analysis for mobile app marketers by assessing several key metrics. It will become the third global first -party measurement provider to integrate fully with China ’s advertising platform.