Last month , China Digital successfully hosted the third China advertising industry conference in Beijing . This saw the summit host , Roy Zhou , CEO of Yoyi Digital , reveal that programmatic advertising has now reached a mature stage of development . Programmatic buying is soon to be adopted by television after its success on PC , web and mobile . With more industry professionals starting to support programmatic advertising , many companies are now incorporating it into their brand strategies .
Last month, Yoyi Digital successfully hosted the third China advertising technology conference in Beijing. This saw the summit host, Roy Zhou, CEO of Yoyi Digital, reveal that programmatic buying has now reached a mature stage of development. Programmatic buying is soon to be adopted by television after its success on PC, tablet and mobile. With more industry leaders starting to support programmatic advertising, many brands are now incorporating it into their brand strategies.