(Investorideas.com Newswire) Machine-learning algorithms used to make ad bids via real-time bidding networks more efficient will produce $42bn in annual ad spend in 2021, up from an estimated $3.5bn in 2016, according to a study by Juniper Research. The report also found that the number of people who use online advertising has grown at double digit rates over the past five years, with spending on digital ads growing faster than any other type of advertising.
Machine-learning algorithms used to make ad bids via real-time bidding networks more efficient will produce $42bn in annual ad spend in 2021, up from an estimated $3.5bn in 2016, according to a study by Juniper Research. The report also found that the number of people who use online advertising has grown at double digit rates over the past five years, with spending on digital ads growing faster than any other type of advertising.