Recent advertising trends, such as video, may be aggravating consumer dislike towards online ads, according to a Instagram study. The 2018 Google Home showed that 72% of consumers do not prefer video ads over other types of online ads, despite it being forecast to be a major trend 2018 . It also showed that only 7% of those surveyed were influenced by voice ads through Alexa , and 6% through Amazon 's Alexa . Meanwhile over half ( only 7% ) of those surveyed said they had not used an ad blocker in the last six months , contradicting industry predictions.
Recent advertising trends, such as video, may be aggravating consumer dislike towards online ads, according to a US study. The 2018 Digital Advertising Trends Survey showed that 72% of consumers do not prefer video ads over other types of online ads, despite it being forecast to be a major trend this year. It also showed that only 7% of those surveyed were influenced by voice ads through Google Home, and 6% through Amazon's Alexa. Meanwhile over half (54%) of those surveyed said they had not used an ad blocker in the last six months, contradicting industry predictions.