According to an Adobe study, brands with websites which don't follow Google's mobile rules have suffered a 10 per cent dip in traffic, as well as a 16 per cent increase in their traffic costs, or CPCs. Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile-site load time standards. The move comes after the social network was criticised for its slow response to complaints about mobile sites in a recent survey by the Association of National Advertisers (ANA). Facebook has also stated that brands will be given adequate notice periods to adjust their loading times so they will not affect ad auctions.
Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile-site load time standards. The move comes after the social network was criticised for its slow response to complaints about mobile sites in a recent survey by the Association of National Advertisers (ANA). Facebook has also stated that brands will be given adequate notice periods to adjust their loading times so they will not affect ad auctions.