While big data has proven important for the success of targeted ads , marketers are being urged to focus their efforts more heavily on ad delivery . Most media is consumed on mobile so advertisers need to take the time to understand how to deliver on the platform . Mobile technology continues to make huge strides and has made interactive, on-demand media the new norm. By capitalising on touch screen technology by using 3D touch and 360-degree viewing , advertisers are able to capture more consumer impressions per second and therefore increase the success of advertised products . Banners , pre - roll ads and interstitials do not go far enough to capture consumer interest despite their targeted nature , while highly interactive ads designed for mobile devices receive comparatively high response rates .
While big data has proven important for the success of targeted ads , marketers are being urged to focus their efforts more heavily on ad delivery . Most media is consumed on mobile so advertisers need to take the time to understand how to deliver on the platform . By capitalising on touch screen technology by using 3D touch and 360-degree viewing , advertisers are able to capture more consumer impressions per second and therefore increase the success of advertised products . Banners , pre - roll ads and interstitials do not go far enough to capture consumer interest despite their targeted nature , while highly interactive ads designed for mobile devices receive comparatively high response rates .