Spotify has moved to capitalise on its growing advertising potential through greater collaboration with advertising specialists Nielsen . Nielsen will provide insight into the reach of ad campaigns on the streaming platform and will now use its data and tools to help brands better understand how their content affects their target audiences . The service will be adopted across multiple Spotify regions , including the US , UK and Europe . Spotify already relies upon Nielsen to measure the reach of ad campaigns, demonstrate offline sales and record audience engagement having launched a new 'Active Media' format which allows people to skip adverts. Spotify is looking to show consumers how effective its platform can be for advertising , in order to draw in new business , with Nielsen providing the clients with tailored data reflecting the reach of their campaigns .
Spotify has moved to capitalise on its growing advertising potential through greater collaboration with advertising specialists Nielsen . Nielsen will provide insight into the reach of ad campaigns on the streaming platform and will now use its data and tools to help brands better understand how their content affects their target audiences . The service will be adopted across multiple Spotify regions , including the US , UK and Europe . Spotify is looking to show consumers how effective its platform can be for advertising , in order to draw in new business , with Nielsen providing the clients with tailored data reflecting the reach of their campaigns .