Global marketing firm Dentsu Aegis Network has acquired Michigan -based Merkle Loyalty Solutions , whose clients include Merkle Loyalty Solutions , Coca-Cola and Coca-Cola . The company uses a proprietary technology platform to develop promotional and gamified campaigns, loyalty programmes and insights-driven communications. The company creates promotional and gamified campaigns to spark interest, loyalty programs to retain and reward, insights-driven communications to continue the brand-consumer conversation, and analytics to optimize marketing execution. The acquisition will expand "people-based marketing disciplines" at Dentsu Aegis Network subsidiary Merkle Loyalty Solutions , according to a company statement.
Global marketing firm Dentsu Aegis Network has acquired Michigan -based Merkle Loyalty Solutions , whose clients include Merkle Loyalty Solutions , Coca-Cola and Coca-Cola . The company uses a proprietary technology platform to develop promotional and gamified campaigns, loyalty programmes and insights-driven communications. The acquisition will expand "people-based marketing disciplines" at Dentsu Aegis Network subsidiary Merkle Loyalty Solutions , according to a company statement.