Sales progression platform View My Chain says that a trial with Leaders Group has shown reduced completion times and 20% fewer fall-throughs. The business, founded in 2015 by tech entrepreneurs Sohail Rashid and Ian Lancaster, has now signed long-term deals with both Leaders and with Fisher German. It says it also has a pipeline of other firms who are potential customers. For the past two years, View My Chain has been tested by a number of estate agents. Kevin Shaw, managing director of the Leaders Group, said: “An initial trial of View My Chain improved completion times by up to three weeks in some cases, and on that basis we have agreed to roll this out to additional regions this year. “We believe that View My Chain will enable our branches to improve the service they deliver to customers by reducing completion times and de-risking the chance of a fall-through whilst empowering our negotiators and specialist sales progression teams to offer customers a unique benefit over our competitors.” Rashid said: “Some agents still spend hours on the phone towards the end of a transaction chasing the rest of the chain and searching for the update to give their client. “However, users of our data platform utilise our chain alerts and prompts throughout the process. “As proven by our customers, this enables them to more efficiently and effectively reduce completion times and de-risk the sale from falling through. “The net benefit to the branch is a healthier cashflow, happier customers and an improved marketing proposition to new customers.” He said that after widespread criticism of the communicational capabilities and professionalism of online agents, he hopes to “solve many of the problems caused by unresponsive” online agencies. However, Rashid told EYE that there are equally criticisms of unresponsive high street firms, and that fall-throughs have been a growing problem over the last 12 months.
UK-based real estate data platform View My Chain has penned long-term deals with Leaders Group and with Fisher German, after a pilot with Leaders resulted in a 20% reduction in fall-throughs. Kevin Shaw, managing director of the Leaders Group, added that the platform also helped reduce some completion times by up to three weeks. Co-founder Sohail Rashid said the chain alerts and other prompts baked into the platform helped improve efficiency, and resulted in "healthier cash flow, happier customers and an improved marketing proposition to new customers".