Instead of taking a cut of the purchase amount, Instagram plans to monetize the feature by letting business accounts pay to display their shoppable photos in the feeds of users who don’t follow them already. the United States -based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram 's shoppable posts. The move follows several months of testing shoppable tags with a select group of brands, including Warby Parker , Facebook and Kate Spade . Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the several months figure.
the United States -based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram 's shoppable posts. The move follows several months of testing shoppable tags with a select group of brands, including Warby Parker , Facebook and Kate Spade . Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the several months figure.