John Lewis is planning to use Snapchat in its festive ad campaign. The UK high street retailer is known for its emotive Christmas ads. This year, it is thought to be using Snapchat's Lense format to allow users to overlay scenes from the campaign on their own photos. A spokesperson said: "We are always looking at new ways of engaging with our customers and this year we have been exploring how technology can help us do just that. so they should also be planning for how the lenses will be used and be ready to react to change as the campaign rolls."
John Lewis is planning to use Snapchat in its festive ad campaign. The UK high street retailer is known for its emotive Christmas ads. This year, it is thought to be using Snapchat's Lense format to allow users to overlay scenes from the campaign on their own photos. Alex Whittaker, head of strategy at digital agency Possible, said: "The best John Lewis ads have been ones which have taken on a life of their own online so they should also be planning for how the lenses will be used and be ready to react to change as the campaign rolls."