Altitude Media has launched Arena , a customisable platform that allows online publishers to manage their video ads . Arena is Altitude’s customizable, self-serve SSP — CEO , Jeremy Ostermiller , said the ad server , costing Altitude $ 20 million , has cut out the middleman in many ad - buying processes , enabling publishers to take back control of their ad inventory from big ad - tech platforms , increasing their margins by up to 50 % .
Altitude Media has launched Arena , a customisable platform that allows online publishers to manage their video ads . CEO , Jeremy Ostermiller , said the ad server , costing Altitude $ 20 million , has cut out the middleman in many ad - buying processes , enabling publishers to take back control of their ad inventory from big ad - tech platforms , increasing their margins by up to 50 % .