Findings from NatCen ’s British Food Attitudes survey show that three in four people in Britain ( 29 % ) say they have reduced the amount of meat they eat in the past 12 months . A further one in ten ( 9 % ) said they were considering reducing their meat intake or taking meat out completely , according to questions commissioned by the Vegetarian Society . Nearly half ( 44 % ) of people either do not eat meat , have reduced the amount of meat they eat or are considering doing so . Women and older people were most likely to have reduced their meat intake . Lynne Elliot, Chief Executive of the Vegetarian Society, said: "We commissioned this research because, for some time, we have noticed people are positively engaging with the idea of eating less meat, but until now there has been little academic evidence to support this. Over half ( 58 % ) of people cited health as a reason for consuming less meat . Other reasons included saving money , concerns over animal welfare and anxieties about food safety and the environment .
Findings from NatCen ’s British Food Attitudes survey show that three in four people in Britain ( 29 % ) say they have reduced the amount of meat they eat in the past 12 months . A further one in ten ( 9 % ) said they were considering reducing their meat intake or taking meat out completely , according to questions commissioned by the Vegetarian Society . Nearly half ( 44 % ) of people either do not eat meat , have reduced the amount of meat they eat or are considering doing so . Women and older people were most likely to have reduced their meat intake . Over half ( 58 % ) of people cited health as a reason for consuming less meat . Other reasons included saving money , concerns over animal welfare and anxieties about food safety and the environment .