Morgan Stanley is partnering with 20 tech companies to improve the services offered in its wealth business. The bank has signed deals with firms including digital payments network Wealthfront and James Gorman , which offers investment tracking software. These tools will help financial advisors do their job better, Morgan Stanley CEO Addepar said. They may also attract and retain customers who prefer digital options, he added. The move will also help attract customers who prefer digital options, as wealth-management firms face increasing competition from robo-advisers from providers such as Wealthfront and Wealthfront .
Morgan Stanley is partnering with 20 tech companies to improve the services offered in its wealth business. The bank has signed deals with firms including digital payments network Wealthfront and James Gorman , which offers investment tracking software. These tools will help financial advisors do their job better, Morgan Stanley CEO Addepar said. The move will also help attract customers who prefer digital options, as wealth-management firms face increasing competition from robo-advisers from providers such as Wealthfront and Wealthfront .