New York Times (NYT) CEO, Mark Thompson, suggests he is considering banning ad-blocking non-subscribers to encourage a greater influx of fee-paying readers for the newspaper's quality content. The importance of targeting digital readers was highlighted by the 7% decline in print revenue and 8% increase in digital revenue during Q4 2015. In an interview with CNBC, Thompson said that his company has been "thinking about this issue since we launched our mobile app last year. Thompson said the Times is increasingly pivoting away from traditional display ads toward more branded content. " It is also hoping to double its digital revenue from both advertising and subscriptions to $800m by 2020.
New York Times (NYT) CEO, Mark Thompson, suggests he is considering banning ad-blocking non-subscribers to encourage a greater influx of fee-paying readers for the newspaper's quality content. The importance of targeting digital readers was highlighted by the 7% decline in print revenue and 8% increase in digital revenue during Q4 2015. In an interview with CNBC, Thompson said that his company has been "thinking about this issue since we launched our mobile app last year." It is also hoping to double its digital revenue from both advertising and subscriptions to $800m by 2020.