Facebook Live could become "as big as television" for advertising, according to Wix , chief marketing officer at Snickers . For the third time, Wix has released a teaser for its first Super Bowl ad through YouTube Live , two "very mature" channels that have shown high levels of engagement for the brand in the past. Wix is looking to reach as many people as possible on different platforms and Shai considers Facebook Live and It’s definitely going to take some time to get to 120 million people [who now watch the Super Bowl on TV], but a growing number of people are watching it through digital live mediums,” he says. YouTube Live activity "a single ingredient" of its campaign mix.
Facebook Live could become "as big as television" for advertising, according to Wix , chief marketing officer at Snickers . For the third time, Wix has released a teaser for its first Super Bowl ad through YouTube Live , two "very mature" channels that have shown high levels of engagement for the brand in the past. Wix is looking to reach as many people as possible on different platforms and Shai considers Facebook Live and YouTube Live activity "a single ingredient" of its campaign mix.