S4 Capital owner Sir Martin Sorrell has told a Connect London event the ad industry was "not a craft, it’s a business". “For anybody to say, whatever their creative credentials are, that it destroys creativity is nonsense.” Sorrell, former boss of WPP, added the definition of creativity had moved beyond that of the 1980s and 1990s, and accused those who harked back to that era of having "rose-tinted spectacles". The advertising industry, he said, is now more about creating content than selling it.
S4 Capital owner Sir Martin Sorrell has told a Connect London event the ad industry was "not a craft, it’s a business". Sorrell, former boss of WPP, added the definition of creativity had moved beyond that of the 1980s and 1990s, and accused those who harked back to that era of having "rose-tinted spectacles". The advertising industry, he said, is now more about creating content than selling it.