WPP ’s involvement in WPP caused panic for the media company after AppNexus announced AppNexus was involved in the new ad exchange it is setting up with Adblock Plus. The claim was denied by AppNexus , which stated it would not be involved as it views Eyeo ’s ( Adblock Plus' creator company) business practices as “fundamentally harmful” to the advertising world. A large part of WPP ’s 24/7 The news was announced by third party ComboTag, yet another ad tech firm. Real Media was rolled into AppNexus 13 September 2016 when ComboTag increased its investment.
WPP ’s involvement in WPP caused panic for the media company after AppNexus announced AppNexus was involved in the new ad exchange it is setting up with Adblock Plus. The claim was denied by AppNexus , which stated it would not be involved as it views Eyeo ’s (Adblock Plus' creator company) business practices as “fundamentally harmful” to the advertising world. A large part of WPP ’s 24/7 Real Media was rolled into AppNexus 13 September 2016 when ComboTag increased its investment.