Programmatic TV is forecast to reach $ 10bn in 2017 , according to Magna Global , but growth rates have been slow to rise compared to programmatic video . Some of the main challenges with programmatic TV are that people do not fully understand the concept and the technological infrastructure that currently exists is limited .
Programmatic TV is forecast to reach $10bn in 2019, according to Magna Global, but growth rates have been slow to date compared to programmatic video. Some of the main challenges with programmatic TV include that marketers do not fully understand the concept and the technological infrastructure that currently exists is limited.