Facebook is looking at ways in which users can financially gain from their posts that include branded content , a ' tips jar ' and a percentage of the advertising revenue earned from the posts . Other possibilities include a marketplace that brings users and sponsors together and a ' Call to Action ' button , encouraging followers to make a contribution . Currently , this business model does not exist , although Facebook can sell ads inside its Instant Articles feature . YouNow, a streaming platform popular with younger users, earns money by taking a cut of the tips and digital gifts that fans give to its stars. Furthermore , posts sponsored by brands can be shared by authorised pages . Facebook is also testing ads that pop up within the viewing area at the end of a video and will share the revenue with publishers . Their long - term aim is to expand their publishing tools and create a business model for their partners .
Facebook is looking at ways in which users can financially gain from their posts that include branded content , a ' tips jar ' and a percentage of the advertising revenue earned from the posts . Other possibilities include a marketplace that brings users and sponsors together and a ' Call to Action ' button , encouraging followers to make a contribution . Currently , this business model does not exist , although Facebook can sell ads inside its Instant Articles feature . Furthermore , posts sponsored by brands can be shared by authorised pages . Facebook is also testing ads that pop up within the viewing area at the end of a video and will share the revenue with publishers . Their long - term aim is to expand their publishing tools and create a business model for their partners .