Consumer discontent will not dissuade Snapchat from rolling out in - app behavioural targeting in Q4 , in time for a rumoured IPO , according to industry analyst Rebecca Lieb , who says users will continue to use the platform because : " There is a difference between what people say and what people do ... Click here to subscribe. once you 're hooked , you are pretty well hooked . " Together with its Snap - Match , which allows brands to anonymously sync email lists and files of mobile data device IDs with data from Snapchat 's user base , the behavioural tool will improve advertising revenue and allow brands to target viewers based on the content categories they prefer .
Consumer discontent will not dissuade Snapchat from rolling out in - app behavioural targeting in Q4 , in time for a rumoured IPO , according to industry analyst Rebecca Lieb , who says users will continue to use the platform because : " There is a difference between what people say and what people do ... once you 're hooked , you are pretty well hooked . " Together with its Snap - Match , which allows brands to anonymously sync email lists and files of mobile data device IDs with data from Snapchat 's user base , the behavioural tool will improve advertising revenue and allow brands to target viewers based on the content categories they prefer .