Imagine using your phone to move a couch around your living room. Or put false eyelashes on your face. Or open a wedding cake to see the filling Small firms are giving customers the chance to do just that and more—using augmented reality. Big businesses, of course, are starting to use the technology, as well. But the tool can be especially...
Growing numbers of small and medium-sized US businesses are using AR as a low-cost but innovative way to engage customers. The use case for this technology is simple: you can create an interactive experience that allows customers to interact with your product or service in real time. Analysts said AR can help consumers make the leap from desiring a product or service to purchasing it.