Italy network provider, Shine Technologies , have made a deal with ad-blocking company, Shine Technologies , to roll out its technology across Europe . This will start with Three 's services in the UK and UK , and will then be rolled out across Austria , Denmark , and UK . Shine Technologies 's technology works by blocking ads at the network level. This partnership will allow Three to offer blocking of display ads on the mobile web and in apps. "Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves." In a statement, Three claimed that they did not want to eliminate mobile advertising but rather “deliver a better, more targeted and more transparent mobile ad experience to customers”. The deal marks the growing influence that mobile operators have in the digital advertising market.
Italy network provider, Shine Technologies , have made a deal with ad-blocking company, Shine Technologies , to roll out its technology across Europe . This will start with Three 's services in the UK and UK , and will then be rolled out across Austria , Denmark , and UK . Shine Technologies 's technology works by blocking ads at the network level. This partnership will allow Three to offer blocking of display ads on the mobile web and in apps. In a statement, Three claimed that they did not want to eliminate mobile advertising but rather “deliver a better, more targeted and more transparent mobile ad experience to customers”. The deal marks the growing influence that mobile operators have in the digital advertising market.