Facebook has acquired tbh , a polling start - up that lets users ask positive , multiple - choice questions about Facebook . The results are sent to the relevant contact as a compliment , with the sender being anonymised . Since launching in 2012 , tbh has gained more than one billion positive answers from its user base , has been downloaded five million times and has acquired 2.5 million active daily users . The deal was for an undisclosed sum believed to be less than $ 100 m and tbh Today, Facebook announced it’s acquiring positivity-focused polling startup tbh and will allow it to operate somewhat independently with its own brand. ’s co - founders will join Facebook to continue developing the app . Tbh will remain free to download from iOS and Android .
Facebook has acquired tbh , a polling start - up that lets users ask positive , multiple - choice questions about Facebook . The results are sent to the relevant contact as a compliment , with the sender being anonymised . Since launching in 2012 , tbh has gained more than one billion positive answers from its user base , has been downloaded five million times and has acquired 2.5 million active daily users . The deal was for an undisclosed sum believed to be less than $ 100 m and tbh ’s co - founders will join Facebook to continue developing the app . Tbh will remain free to download from iOS and Android .