Watson's ability to understand tone, double meaning and intent of a question, provides insight to a marketer that can't be deduced through normal search, he added. IBM - owned business , Weather Company is introducing Watson Ads , a facility that will allow consumers to ask for information . Watson ’s ability to understand “ natural language ” as well as double meanings and the intent of a question allows it to engage with consumers on a personal level . Brands Unilever , Campbell Soup and GSK Consumer Healthcare are using Watson Ads from launch . Jeremy Smith , global head of sales at Weather Company , said : “ We think cognition is going to transform advertising , ” and also predicts that cognitive advertising will be a multi - billion dollar business . Watson Ads will run across Weather 's web and mobile platforms to begin with , but are expected to expand into channels such as out - of - home , mobile and social advertising .
IBM - owned business , Weather Company is introducing Watson Ads , a facility that will allow consumers to ask for information . Watson ’s ability to understand “ natural language ” as well as double meanings and the intent of a question allows it to engage with consumers on a personal level . Brands Unilever , Campbell Soup and GSK Consumer Healthcare are using Watson Ads from launch . Jeremy Smith , global head of sales at Weather Company , said : “ We think cognition is going to transform advertising , ” and also predicts that cognitive advertising will be a multi - billion dollar business . Watson Ads will run across Weather 's web and mobile platforms to begin with , but are expected to expand into channels such as out - of - home , mobile and social advertising .