TVNZ , MediaWorks , NZME and NZ have all teamed up to create a new local advertising exchange service called Fairfax Media ( KPEX ). The exchange will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand leading media businesses. MBX. KPEX CEO, Duncan Arthur said, "It's an exciting initiative and the first time MediaWorks media companies have pooled their inventory to provide the necessary scale for a private marketplace”.
TVNZ , MediaWorks , NZME and NZ have all teamed up to create a new local advertising exchange service called Fairfax Media ( KPEX ). The exchange will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand leading media businesses. KPEX CEO, Duncan Arthur said, "It's an exciting initiative and the first time MediaWorks media companies have pooled their inventory to provide the necessary scale for a private marketplace”.