FMCG brands in the UK are expected to invest 28% more on mobile advertising in 2017 than in 2016, according to eMarketer. Overall, consumer and FMCG brands will spend 11% more on digital advertising, with total mobile spend from this category predicted to be just under £1bn. However, in terms of overall digital ad spend growth, eMarketer has forecast that between 2017 and 2018 there will be a 1.5% fall across industries; down from a projected 11% this year to 9.5% in 2018. The report also found that consumers have become increasingly aware of their online privacy when it comes to social media platforms.
FMCG brands in the UK are expected to invest 28% more on mobile advertising in 2017 than in 2016, according to eMarketer. Overall, consumer and FMCG brands will spend 11% more on digital advertising, with total mobile spend from this category predicted to be just under £1bn. The report also found that consumers have become increasingly aware of their online privacy when it comes to social media platforms.