As TV ratings continue to take a beating, broadcasters are searching for ways to keep audiences — particularly hard-to-reach teenagers — engaged in their shows. Social media site Instagram has provided Norway ’s public service broadcaster NRK with a way to engage and maintain teenage audiences that it could n't have done with traditional broadcasting . NRK made the site part of popular soap opera Skam ( which translates as " Shame " ) , with character profiles and daily clips featuring on it eventually attracting 1.2 million unique visitors – a fifth of Norway 's population . All 15 of the show 's characters have their own Twitter accounts .
Social media site Instagram has provided Norway ’s public service broadcaster NRK with a way to engage and maintain teenage audiences that it could n't have done with traditional broadcasting . NRK made the site part of popular soap opera Skam ( which translates as " Shame " ) , with character profiles and daily clips featuring on it eventually attracting 1.2 million unique visitors – a fifth of Norway 's population . All 15 of the show 's characters have their own Twitter accounts .