Struggling US malls are introducing virtual games to boost their fortunes . Kravco - managed Hamilton Mall in Atlantic City has requested a reduced cost assessment because of high shop ##pers and falling revenues . Its marketing manager says visitors want entertainment as well as dining and shopping . One of its outlets is the Ideal VR Lab which offers virtual gaming space inside the mall . The buyer has a track record of converting similar properties into warehouse space to feed e-commerce fulfillment. Lab owner Ren Parikh also plans space for his Ideal Institute of Technology in a vacant shop close to his existing Lab premises .
Struggling US malls are introducing virtual games to boost their fortunes . Kravco - managed Hamilton Mall in Atlantic City has requested a reduced cost assessment because of high shop ##pers and falling revenues . Its marketing manager says visitors want entertainment as well as dining and shopping . One of its outlets is the Ideal VR Lab which offers virtual gaming space inside the mall . Lab owner Ren Parikh also plans space for his Ideal Institute of Technology in a vacant shop close to his existing Lab premises .