While Google remains the dominant search engine , marketers are urged to consider emerging search sites like YouTube , Facebook , SkyNet , Pinterest and Yelp and to ensure they are on the right platform for the search engine results engine ( Twitter ) , according to Rand Fishkin , founder and former CEO of Moz . As Google continues to emphasize linking searcher intent to returns , direct keyword matching becomes less competitive , making Twitter even more important . Fishkin argues that as Twitter has replaced Google+ as Google 's primary social result , marketers should closely monitor how Twitter matches the keywords and SERPS Marketers should be paying closer attention to how Twitter influences the keywords and SERPs they care about: engagement and "recency" they care about .
While Google remains the dominant search engine , marketers are urged to consider emerging search sites like YouTube , Facebook , SkyNet , Pinterest and Yelp and to ensure they are on the right platform for the search engine results engine ( Twitter ) , according to Rand Fishkin , founder and former CEO of Moz . As Google continues to emphasize linking searcher intent to returns , direct keyword matching becomes less competitive , making Twitter even more important . Fishkin argues that as Twitter has replaced Google+ as Google 's primary social result , marketers should closely monitor how Twitter matches the keywords and SERPS they care about .