`` That symbol of a child counting , then a voice of doom melding into the child 's voice -- a great symbol to show that this is what could happen to a child . '' Lyndon B. Johnson 's campaign aired the ` ` Daisy '' ad on January 15 , 1964 . The controversial ad targeted his opponent , Republican Barry Goldwater . Experts say the ad , considered the first political attack ad , changed history . Monique Luiz , the actress who starred in the ad , never saw the full thing until later .
Lyndon B. Johnson 's campaign aired the ` ` Daisy '' ad on January 15 , 1964 . The controversial ad targeted his opponent , Republican Barry Goldwater . Experts say the ad , considered the first political attack ad , changed history . Monique Luiz , the actress who starred in the ad , never saw the full thing until later .