Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Asia Pacific Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. The rebranding follows moves by countries including Malaysia and Singapore to plan for a smarter digital economy through device interoperability and 5 G technology. M&C Saatchi Performance Saatchi Mobile Managing Director Chris Steedman said consumers were eagerly adopting hyperconnectivity, which would be further helped with internet of things, 5 G connectivity and rising smartphone use.
Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Saatchi Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. The rebranding follows moves by countries including Singapore and Malaysia to plan for a smarter digital economy through device interoperability and 5G technology. M&C Saatchi Performance Asia Pacific Managing Director Chris Steedman said consumers were eagerly adopting hyperconnectivity, which would be further helped with internet of things, 5G connectivity and rising smartphone use.