Going forward, it said, campaign reporting for Facebook campaigns would be limited to ad- and campaign-level data. Earlier this year , Facebook said it would remove mobile app - install advertisers ' ability to collect device - level data , but following opposition from marketers it has done a u - turn on this policy . Game makers , such as Square and Kabram , both of whom spend millions of dollars a month to drive app installs , were two companies who pushed back at the policy . Facebook has reiterated in a statement that it does not believe device level data is not the most accurate data , it wants to allow its advertisers " the choice to measure ads based on what is important to them . "
Earlier this year , Facebook said it would remove mobile app - install advertisers ' ability to collect device - level data , but following opposition from marketers it has done a u - turn on this policy . Game makers , such as Square and Kabram , both of whom spend millions of dollars a month to drive app installs , were two companies who pushed back at the policy . Facebook has reiterated in a statement that it does not believe device level data is not the most accurate data , it wants to allow its advertisers " the choice to measure ads based on what is important to them . "