La Liga is launching a voice-powered virtual assistant utilising Microsoft’s cognitive services and AI technology. Voice assistants are a current trend and La Liga, as an entertainment company that seeks to always have the latest technology and offer the best experience to its fans, has taken the step of adding the assistant 'LaLiga' to its list of digital products,” said Alfredo Bermejo, La Liga’s director of digital strategy. The new Cortana service will be available to all users of Windows 10 in the coming weeks. La Liga said the growing popularity of voice assistants meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams.
La Liga is launching a voice-powered virtual assistant utilising Microsoft’s cognitive services and AI technology. The new Cortana service will be available to all users of Windows 10 in the coming weeks. La Liga said the growing popularity of voice assistants meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams.