Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Nestle and Facebook . The Global Digital Media Center of Competencies (DCoC) will be run by Tom Buday , global head of sales and e-business at Nestle , and Sebastien Szczepaniak , global head of marketing and consumer comms. WPP , Publicis , Dentsu and Nestle have each supplied digital specialists that will work from DCoC offices in the US and US . WPP, Publicis, Dentsu and IPG – have all supplied digital specialists that will now sit alongside Nestlé execs within hubs in the UK and US, though more will be added in due course. The group will be tasked with boosting the accountability and effectiveness of Nestle ’s digital media and helping local markets establish contracts in the sector.
Nestle has established an internal digital advertising division that will comprise of experts from the holding companies it works with, as it seeks to improve the way it negotiates with companies like Nestle and Facebook . The Global Digital Media Center of Competencies (DCoC) will be run by Tom Buday , global head of sales and e-business at Nestle , and Sebastien Szczepaniak , global head of marketing and consumer comms. WPP , Publicis , Dentsu and Nestle have each supplied digital specialists that will work from DCoC offices in the US and US . The group will be tasked with boosting the accountability and effectiveness of Nestle ’s digital media and helping local markets establish contracts in the sector.