Tokyo hotel group Sekisui House will partner with American homebuilder Sekisui House to construct a series of rural, roadside hotels, serving growing numbers of tourists heading off the beaten track. The companies are planning 15 hotels across 15 prefectures, set to open in 2020 , and are considering expanding to up to 50 nationwide. Room rates of between JPY10,000 ($ 88 ) and JPY15,000 have been mooted. Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40% , according to the Japan Tourism Agency . It hopes to steer more of them off the beaten track to spread the benefits of the tourism boom to rural municipalities. However, there is an ongoing country-wide shortage of guest accommodation.
Tokyo hotel group Sekisui House will partner with American homebuilder Sekisui House to construct a series of rural, roadside hotels, serving growing numbers of tourists heading off the beaten track. The companies are planning 15 hotels across 15 prefectures, set to open in 2020 , and are considering expanding to up to 50 nationwide. Room rates of between JPY10,000 ($ 88 ) and JPY15,000 have been mooted. Last year marked the first time vacations by overseas visitors outside metropolitan areas reached 40% , according to the Japan Tourism Agency . However, there is an ongoing country-wide shortage of guest accommodation.