China's growing middle class is fast becoming one of the most powerful demographics in the world, spending vast amounts of cash on material goods that, until recently, haven't been available in the country. Chinese consumers are particularly fond of big western brands, with designers like Gucci and Giorgio Armani seen as particularly desirable, and owning a BMW or Mercedes seen as a huge status symbol. But just which Western brands have the best reputations in China? To find out we took a look at The Reputation Institute's 2016 China RepTrak 100, a huge survey of which companies Chinese consumers like the best. The vast majority of companies in the top 100 were from the west, so we decided to strip out Chinese companies The index uses data from RepTrak's Pulse system, which tracks seven key factors in a company's reputation — products and services, innovation, workplace, governance, citizenship, leadership, and performance — as well as data from thousands of Chinese consumers taken this year, plus historical data. The data is then collated and each company given a score out of 100. You can check out the companies with the highest scores below. Interestingly, the likes of Apple, Facebook, and Nike all missed out on the top places.
Global brands Apple, Facebook and Nike have all missed out on a top place on The Reputation Institute's 2016 China RepTrak 100; a major survey that ranks Chinese consumers' favourite companies based on seven key factors relating to a company's reputation: products and services, innovation, workplace, governance, citizenship, leadership, and performance. Apple was ranked the most innovative company in China, while Facebook came second for its work with social media platforms such as Weibo and WeChat, which are used by more than 500 million people each