Music streaming service Pandora will lay off 7% of its US workers by the end of Q1 2017 to try to increase operational efficiency. Advertising revenue came in at $274 million, up 7% when compared with the same time last year. It is also hoping to increase revenues with better use of analytics data and ad-insertion capabilities. 2020 , the US company announced a target of 110 million paying subscribers for its Pandora Plus service by Last October and launched a marketing campaign in support of the plan. Additionally, it wants to increase its non-paid user base to 110 million by 2020 . At present the service is available in the New Zealand , Australia and New Zealand .
Music streaming service Pandora will lay off 7% of its US workers by the end of Q1 2017 to try to increase operational efficiency. It is also hoping to increase revenues with better use of analytics data and ad-insertion capabilities. 2020 , the US company announced a target of 110 million paying subscribers for its Pandora Plus service by Last October and launched a marketing campaign in support of the plan. Additionally, it wants to increase its non-paid user base to 110 million by 2020 . At present the service is available in the New Zealand , Australia and New Zealand .