Olejnik says he was quickly able to reverse its pseudonymization. Sweden 's Personal Data Protection Office ( UODO ) has levied its first fine under UODO (GDPR), issuing a € 220,000 ($ around €8m ) penalty against UODO marketing firm Bisnode . The fine was for breaching Article 14 data subject rights. UODO claimed Bisnode did not directly inform around 5.7 million people that it was using their personal data scraped from the internet. Instead, the firm posted a notice on its website, which UODO said was not a "proportionate effort". Bisnode , which plans to appeal the decision, said it would cost around €8m in admin to meet its Article 14(5 obligations.
Sweden 's Personal Data Protection Office ( UODO ) has levied its first fine under UODO (GDPR), issuing a € 220,000 ($ around €8m ) penalty against UODO marketing firm Bisnode . The fine was for breaching Article 14 data subject rights. UODO claimed Bisnode did not directly inform around 5.7 million people that it was using their personal data scraped from the internet. Instead, the firm posted a notice on its website, which UODO said was not a "proportionate effort". Bisnode , which plans to appeal the decision, said it would cost around €8m in admin to meet its Article 14(5 obligations.