Accor and Alibaba have announced a strategic partnership to develop digital applications and loyalty programs over the next two years , seeking to improve the customer experience . Accor will leverage Alibaba ’s nearly 1 million strong customers base with its “ Haoke ” programme , which welcomes Chinese guests to hotels with Chinese speaking staff and incorporates Chinese language , food and electronic payment systems to meet their needs . The collaboration coincides with the roll - out of ALL - Accor Live ! We look forward to enabling the hundreds of millions of Chinese consumers in Alibaba's ecosystem to discover the world, and to enjoy stress-free and memorable travel with new digital experiences. , Accor ’s soon - to - be launched loyalty programme . Beyond accommodation , Accor ’s services offer new ways to work , live and travel , including its co - working brands .
Accor and Alibaba have announced a strategic partnership to develop digital applications and loyalty programs over the next two years , seeking to improve the customer experience . Accor will leverage Alibaba ’s nearly 1 million strong customers base with its “ Haoke ” programme , which welcomes Chinese guests to hotels with Chinese speaking staff and incorporates Chinese language , food and electronic payment systems to meet their needs . The collaboration coincides with the roll - out of ALL - Accor Live ! , Accor ’s soon - to - be launched loyalty programme . Beyond accommodation , Accor ’s services offer new ways to work , live and travel , including its co - working brands .