Conservative members of the UK parliament have said childhood obesity rates are rising , blaming , in part , TV ads for the trend . MP Laura Jones , chair of the all - party parliamentary group on obesity , called for the country 's health department to do more . She added poorer children were exposed to more ads for high fat , sugar and salt ( HFSS ) products than wealthier ones . It’s also an issue of social justice." Throup also called on British celebrities to speak out against the UK 's most popular TV shows being used to sell HFSS ads .
Conservative members of the UK parliament have said childhood obesity rates are rising , blaming , in part , TV ads for the trend . MP Laura Jones , chair of the all - party parliamentary group on obesity , called for the country 's health department to do more . She added poorer children were exposed to more ads for high fat , sugar and salt ( HFSS ) products than wealthier ones . Throup also called on British celebrities to speak out against the UK 's most popular TV shows being used to sell HFSS ads .