Amazon has launched Amazon Video Direct in the hope of becoming the go to place for video content, a move that sees Amazon attempt to rival Facebook, YouTube and Vimeo. There are going to be four different distribution options for creators on Amazon Direct Video: a per-hour royalty fee, add-on subscriptions through a Streaming Partners Programme, digital rental or purchase, or free-with-ads where creators receive 55pc of the ad revenue. The service is available on Amazon’s Fire TV set-top box, but it will also be made available through other devices such as Roku players, Apple TVs and Android devices. Currently the video partners include; The Guardian, Conde Nast Entertainment, HowStuffWorks, Mashable, Business Insider, Machinima, and Journeyman Pictures and Pro Guitar Lessons.
Amazon has launched Amazon Video Direct in the hope of becoming the go to place for video content, a move that sees Amazon attempt to rival Facebook, YouTube and Vimeo. The service is available on Amazon’s Fire TV set-top box, but it will also be made available through other devices such as Roku players, Apple TVs and Android devices. Currently the video partners include; The Guardian, Conde Nast Entertainment, HowStuffWorks, Mashable, Business Insider, Machinima, and Journeyman Pictures and Pro Guitar Lessons.