James Harris , Chief James Harris at media agency Chris Tuff , thinks that programmatic is somewhat to blame for the rise of ad-blockers. " The industry needs to embrace ad-blocking as a signal that mobile display, pre-roll video and other types of ad units are broken," said James Harris , EVP and Director of Partnerships at agency 22squared. Scenarios like this one make Tuff, an advertising exec, want to download a browser-based ad blocking plug-in. The nature of programmatic means that it tries to hit as many people with ads as possible, the consequence is that it has pushed the industry back to 2015 of pop-up advertisements and contributed to the rise of ad-blockers.
James Harris , Chief James Harris at media agency Chris Tuff , thinks that programmatic is somewhat to blame for the rise of ad-blockers. "The industry needs to embrace ad-blocking as a signal that mobile display, pre-roll video and other types of ad units are broken," said James Harris , EVP and Director of Partnerships at agency 22squared. The nature of programmatic means that it tries to hit as many people with ads as possible, the consequence is that it has pushed the industry back to 2015 of pop-up advertisements and contributed to the rise of ad-blockers.