US company the Trade Desk has launched three tools aimed at advertisers that it has dubbed "the next wave" of artificial intelligence-backed products. Koa uses the Trade Desk’s dataset to help advertisers get the most out of their media spend. The proposition follows on from 70% of brands saying they're currently amending their media agency contracts to bring clarity to the buying process. The Trade Desk Planner offers audience insights to buyers, while Megagon provides recommendations to buyers. Kathleen Comer, head of client services, said the company was "merging the best of human and machine" and "distilling it down into one simple screen". In an interview with Bloomberg, Komar said: "We are trying to make sure we have all the information in front of us
US company the Trade Desk has launched three tools aimed at advertisers that it has dubbed "the next wave" of artificial intelligence-backed products. Koa uses the Trade Desk’s dataset to help advertisers get the most out of their media spend. The Trade Desk Planner offers audience insights to buyers, while Megagon provides recommendations to buyers. Kathleen Comer, head of client services, said the company was "merging the best of human and machine" and "distilling it down into one simple screen". In an interview with Bloomberg, Komar said: "We are trying to make sure we have all the information in front of us