Google has announced its advertising policy to now allow 300 x 250 ads “ above the fold ” or visible on a mobile webpage before scrolling . The change seems to be prompted by the emergence of ever - larger ads , allowing for space on the screen around the ad to carry content . The company says that it will now allow its 300×250 medium rectangle ads to be implemented above the fold on the mobile web, without resulting in AdSense violations. There are , however concerns that the ads will detract from user experience . The restriction on this size was originally put in place precisely because of the non - user - friendly aspect of this type of ad . The change is likely to increase Google ’s ad revenue .
Google has announced its advertising policy to now allow 300 x 250 ads “ above the fold ” or visible on a mobile webpage before scrolling . The change seems to be prompted by the emergence of ever - larger ads , allowing for space on the screen around the ad to carry content . There are , however concerns that the ads will detract from user experience . The restriction on this size was originally put in place precisely because of the non - user - friendly aspect of this type of ad . The change is likely to increase Google ’s ad revenue .