( CNN ) -- CNN en Español will launch CNN Latino , a new Spanish language syndicated programming block custom made for the U.S. Hispanic market , in late January 2013 . CNN Latino targets the growing and diverse U.S. Hispanic market , delivering a broad spectrum of programming that will include news , lifestyle , documentary , talk and debate as an alternative to traditional Hispanic networks . Cynthia Hudson-Fernandez , senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S. , made the announcement this week . `` There is a real demand for relevant , dynamic , quality programming and CNN Latino is a unique product designed specifically for the growing U.S. Hispanic audience , representing the dual reality of U.S. Latinos today who are multigenerational and proud to be bilingual . The launch of CNN Latino is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country . '' According to the latest census , Hispanics made up more than half the nation 's population growth from 2000 to 2010 . The Hispanic audience in the United States is at 52 million and counting , and its purchasing power totals more than a trillion dollars , according to the Pew Hispanic Center . `` The U.S. market is so diverse and so large that there is room for two distinctive content options , '' said Hudson . There is a company-wide initiative at CNN to produce more content for the U.S. Hispanic audience . CNN Latino is a reflection of the continued investment in that growing market . `` We 're adding over 25 staff positions at CNN in Los Angeles , Mexico , Miami and Atlanta , '' Hudson said , `` It 's proof of CNN 's initiative that believes in this market and is betting on the future . '' CNN Latino will launch in Los Angeles with a branded programming block of customized content from 3 p.m. to 11 p.m. -- including a locally produced debate show -- directed at the U.S. Hispanic audience . It will air on KBEH-DT channel 63 , which is owned by Hero Broadcasting , and can be seen throughout the Los Angeles area , reaching more than 14 million people . Hero Broadcasting is a privately held television affiliate station group launched in 2007 by industry veteran Bob Behar . This will be CNN en Español 's first attempt in creating an alternative programming block for broadcast Spanish-language TV geared toward the U.S. Hispanic market .
CNN Latino targets the growing and diverse Hispanic market , delivering a broad spectrum of programming . `` The U.S. market is so diverse and so large that there is room for two distinctive content options , '' said CNN executive . There is a company-wide initiative at the Pew Hispanic Center to produce more content for the the United States U.S. Hispanic audience . This will be CNN en Español 's first attempt in creating an alternative programming block for broadcast Spanish -language TV .