The company hopes that its new program will make it easier for the elderly to shop while also making Japanese roads safer. Nojima, the Japanese electronics retailer, is to offer free delivery to older customers who have given up driving, in response to an increase in accidents attributed to elderly drivers in the country. Drivers aged 75 and older caused 460 fatal accidents in Japan last year. Nojima will waive the JPY1,080 ($10) delivery charge for customers aged 65 and over on purchases above JPY5,000. The move comes as a number of major retailers are also offering discounts or other incentives to encourage people to take public transport. Nojima will also halve installation fees for air conditioning units and washing machines, and service fees for setting up new mobile phones.
Nojima, the Japanese electronics retailer, is to offer free delivery to older customers who have given up driving, in response to an increase in accidents attributed to elderly drivers in the country. Drivers aged 75 and older caused 460 fatal accidents in Japan last year. Nojima will waive the JPY1,080 ($10) delivery charge for customers aged 65 and over on purchases above JPY5,000. The move comes as a number of major retailers are also offering discounts or other incentives to encourage people to take public transport. Nojima will also halve installation fees for air conditioning units and washing machines, and service fees for setting up new mobile phones.