World Cup sponsorship deals were down £129m compared to four years ago prior to the start of the tournament. According to Nielsen Sports' research, Fifa sponsor revenue fell from $1,629m (£1,214m) at the 2014 Brazil World Cup to a forecast With global brands steering clear of sponsorships for this World Cup due to high political controversy, as well as FIFA's association with corruption, sponsorship revenues fell on a tournament-to-tournament basis for the first time in history. The average price tag per match was up by almost 50% from last year, and is now more than double what it was at Euro 2012.
World Cup sponsorship deals were down £129m compared to four years ago prior to the start of the tournament. With global brands steering clear of sponsorships for this World Cup due to high political controversy, as well as FIFA's association with corruption, sponsorship revenues fell on a tournament-to-tournament basis for the first time in history. The average price tag per match was up by almost 50% from last year, and is now more than double what it was at Euro 2012.