Judges for The Drum Digital Trading Awards 2018 have commented on transparency issues in programmatic ads; Jana Meron from Business Insider said a lack of standardisation across platforms is problematic, with demand-side platform and supply-side platform reports difficult to compare. In the case of Adblock Plus, it has been reported that its revenue was down by more than half last year, while revenues at other ad blocking companies were up significantly. Meron, Goldberg, McKelvey and Beeler are all judges for The Drum Digital Trading Awards USA. Mack McKelvey from SalientMG said transparency in mobile location data should be improved. Rob Beeler from Beeler Tech said transparency solutions for buyers and sellers can report different numbers to each side, causing confusion.
Judges for The Drum Digital Trading Awards 2018 have commented on transparency issues in programmatic ads; Jana Meron from Business Insider said a lack of standardisation across platforms is problematic, with demand-side platform and supply-side platform reports difficult to compare. In the case of Adblock Plus, it has been reported that its revenue was down by more than half last year, while revenues at other ad blocking companies were up significantly. Mack McKelvey from SalientMG said transparency in mobile location data should be improved. Rob Beeler from Beeler Tech said transparency solutions for buyers and sellers can report different numbers to each side, causing confusion.