Programmatic advertising platform Adelphic has seen its video viewability rise by up to 70%, after integrating a viewability offering from analytics company Integral Ad Science. “Adding IAS' pre-bid viewability and reporting metrics to the Adelphic dashboard further enhances our people-based DSP, which is capable of running cross-channel campaigns that reach more than 1 billion consumers worldwide.” The tool allows Adelphic's partners to reach audiences using video, display and native ads on both mobile and desktop, and offers a comprehensive targeting and measurement solution. Integrating Integral Ad Science with the Adelphic Platform will allow for more effective ad delivery across all platforms including mobile, desktop and connected TV.
Programmatic advertising platform Adelphic has seen its video viewability rise by up to 70%, after integrating a viewability offering from analytics company Integral Ad Science. The tool allows Adelphic's partners to reach audiences using video, display and native ads on both mobile and desktop, and offers a comprehensive targeting and measurement solution. Integrating Integral Ad Science with the Adelphic Platform will allow for more effective ad delivery across all platforms including mobile, desktop and connected TV.