What are Canadian advertisers doing with in-house agencies? Some do their own search and social media, others have major initiatives that include data management platforms and then there are those focusing on a close full-service agency relationship. Which direction are they moving in? Are they expanding in-house capabilities or selectively pushing tasks back to the agency? What about advertisers that are just starting to evaluate in-housing? What’s to be learned from the first movers? Is anybody saving money with this approach? Join us for an informative morning where marketers will share their in-housing experiences and challenges on June 4 at the W Montreal! Agenda to feature: #acaforum19 Date: June 4, 2019 Time: 8:30 a.m. – 11:30 a.m. Place: W Montréal, 301 Square Victoria, Montréal Complimentary to ACA members Registrations are closed. Questions about registration? Please contact Davina Wong, Manager, Education & Events, 416-964-3805 ext. 1007. 9:00 – 9:10 : Intro 9:10 – 9:25 : ACA In-house survey results 9:25 – 9:45 : Presentation by Mighty Hive 9:45 – 10:15 : Presentation by Desjardins & Hox Académie 10:15 – 10:45 : Presentation by Aldo & M&H 10:45 – 11:25 : Panel featuring Air Transat, Desjardins, CDMQ – moderator by ACA 11:25 – 11:35 : Wrap up Note: Agenda may be subject to change. Please visit the french side of our website for information about the event speakers.
The Association of Canadian Advertisers (ACA) is hosting a half-day event about the in-house agency trend. “Agencies are increasingly looking to outsource their creative and production work in order to save on costs associated with hiring staff from within Canada,” said ACA’s executive director John Stanton.