Google Play Music has a New Release Radio , which uses machine learning to collate recently - released tracks from the previous two weeks , based on the user 's listening history and preferences . Adverts are included only on the free version , not the paid subscription option . Google managed to gain input through a Samsung partnership announced in July that made Google Music the default music player and music service on Samsung phones and tablets globally. The CEO of mobile streaming FM service NextRadio , Paul Smith , sampled the Google New Release Radio in beta and sees a natural progression to using web - based targeting options to assist advertisers , thereby increasing the ad inventory value . Advertisers could eventually choose their target audience down to their postcode , with new pricing models expected .
Google Play Music has a New Release Radio , which uses machine learning to collate recently - released tracks from the previous two weeks , based on the user 's listening history and preferences . Adverts are included only on the free version , not the paid subscription option . The CEO of mobile streaming FM service NextRadio , Paul Smith , sampled the Google New Release Radio in beta and sees a natural progression to using web - based targeting options to assist advertisers , thereby increasing the ad inventory value . Advertisers could eventually choose their target audience down to their postcode , with new pricing models expected .