Fraudsters are costing US publishers $ 1.27bn each year , Google warned . We’re hopeful on its wider adoption, as well as continued industry support of upstanding publishers and delivering greater results for advertisers.” Publishers faced daily losses of up to $ 3.5bn , based on a figure of $ 5 video cost per page ( MW ) annually , from fraudsters spoofing their inventory on ad exchanges . A study by the tech giant showed some fraudsters were found to carry out up to 700 m false ad exchanges each day , it added . The report advised marketers looking to run brand - safe programmatic ads that they should demand their campaigns only run on authorised inventory , and work more directly with their preferred brands .
Fraudsters are costing US publishers $ 1.27bn each year , Google warned . Publishers faced daily losses of up to $ 3.5bn , based on a figure of $ 5 video cost per page ( MW ) annually , from fraudsters spoofing their inventory on ad exchanges . A study by the tech giant showed some fraudsters were found to carry out up to 700 m false ad exchanges each day , it added . The report advised marketers looking to run brand - safe programmatic ads that they should demand their campaigns only run on authorised inventory , and work more directly with their preferred brands .