AdSorcery has launched a platform for publishers to implement ad - blocking on both desktop and mobile web browsers . " In the testing period , many publishers saw up to 30 % increase in revenue . We have learned that audiences respond well to transparency , " said Tri Huynh , AdSorcery CEO . Instead of merely replacing ‘ bad ’ ads with others , AdSorcery focuses on users ’ experience , motivation and choice , and its machine - learning system targeted responses based on visitor behaviour .
AdSorcery has launched a platform for publishers to bypass ad-blockers on both desktop and mobile web browsers. "In the testing period, many clients saw up to 30% increase in revenue. We have learned that audiences respond well to transparency," said Tri Huynh, AdSorcery CEO. Instead of merely replacing ‘bad’ ads with others, AdSorcery focuses on users’ experience, privacy and choice, and its machine-learning enables targeted responses based on visitor behaviour.