Cartelux , in partnership with Google , has produced a 20 -part global video series, the ' Dealer Education Series' , which aims to present simple explanations of complicated digital advertising approaches in an effort to change the advertising behaviour of companies. The partnership has allowed AdWords access to the international market, seeking to target automotive dealerships in five countries. Josh Williams, managing director at Cartelux added, “With the global media landscape shifting beyond all recognition, automotive dealerships are looking for more effective ways to maximise their marketing budgets away from traditional media. The series is set to educate dealers in the benefits of using video and digital, Cartelux and geo-targeting in order to maximise ad spend beyond traditional print and broadcast advertising.
Cartelux , in partnership with Google , has produced a 20 -part global video series, the ' Dealer Education Series' , which aims to present simple explanations of complicated digital advertising approaches in an effort to change the advertising behaviour of companies. The partnership has allowed AdWords access to the international market, seeking to target automotive dealerships in five countries. The series is set to educate dealers in the benefits of using video and digital, Cartelux and geo-targeting in order to maximise ad spend beyond traditional print and broadcast advertising.