This has helped Walmart provide ad services to CPGs interested in working directly with Walmart's team. US retailer Walmart is positioning itself as a potential rival advertiser to Amazon, with the acquisition of Polymorph Labs for an undisclosed sum. The deal will see Walmart’s technology and expertise integrated into Amazon’s cloud computing platform, which it has been developing in partnership with IBM. The purchase came as Marc Pritchard, Procter & Gamble's chief brand officer, recently called for the reinvention of digital media, as the company seeks more trusted partners.
US retailer Walmart is positioning itself as a potential rival advertiser to Amazon, with the acquisition of Polymorph Labs for an undisclosed sum. The deal will see Walmart’s technology and expertise integrated into Amazon’s cloud computing platform, which it has been developing in partnership with IBM. The purchase came as Marc Pritchard, Procter & Gamble's chief brand officer, recently called for the reinvention of digital media, as the company seeks more trusted partners.