Mobile advertisers have less than a minute to get their point across using video, according to research by AOL. Some 59% of US consumers watch videos which are 60 seconds or less in length each day. The study also found that mobile users spend more time on the web and social media sites compared with desktop users. Brits are comparatively patient, with about a third (32%) watching videos that are up to five minutes long daily, according to AOL. "The trend is definitely headed towards smaller and shorter," said AOL's head of international research, Anita Caras. "The trend is definitely headed towards smaller and shorter," said Anita Caras, head of international research at AOL. The important thing for advertisers is to get their message across in the first few seconds, she added.
Mobile advertisers have less than a minute to get their point across using video, according to research by AOL. Some 59% of US consumers watch videos which are 60 seconds or less in length each day. The study also found that mobile users spend more time on the web and social media sites compared with desktop users. Brits are comparatively patient, with about a third (32%) watching videos that are up to five minutes long daily, according to AOL. "The trend is definitely headed towards smaller and shorter," said AOL's head of international research, Anita Caras. The important thing for advertisers is to get their message across in the first few seconds, she added.