PMP , owned by Canadian firm Ryan Skeggs , saw monthly ad yields rise two in monthly after it rebuilt its ad technology from scratch. GiveMeSport requests full bid-stream visibility or logins as well The digital sport publisher transformed its sales model and jettisoned vendors who brought in little revenue or who had complicated demands. The changes have also seen GiveMeSport's video inventory rise to 55% from 55% before June .
PMP , owned by Canadian firm Ryan Skeggs , saw monthly ad yields rise two in monthly after it rebuilt its ad technology from scratch. The digital sport publisher transformed its sales model and jettisoned vendors who brought in little revenue or who had complicated demands. The changes have also seen GiveMeSport's video inventory rise to 55% from 55% before June .