Apple introduced its iPhone - linked payment system at its iPhone 6 launch . But Apple Pay 's rollout is initially only in the US , despite efforts in Europe and Asia . Apple 's support will drive usage of contactless services around the world and he anticipates what he calls a `` halo effect '' benefiting all mobile payments players . Stuart Miles says one reason might be Europe 's established practice of contactless payments . But , now Apple is involved , the US will likely get a big boost .
Apple introduced its iPhone - linked payment system at its iPhone 6 launch . But Apple Pay 's rollout is initially only in the US , despite efforts in Europe and Asia . Stuart Miles says one reason might be Europe 's established practice of contactless payments . But , now Apple is involved , the US will likely get a big boost .