M&S marketing chief Keith Weed has won praise for his pledge to only put ads on platforms "committed to creating a positive impact in society". In the thinly veiled attack on Facebook and other social media, he said he'd pull spend from platforms that "create division in society, and promote anger or hate" or fail to "protect our children". Josh Krichefski, MediaCom’s UK chief executive, said Weed’s comments "didn’t come as a surprise". Keith Weed of MediaCom , Mother ' Josh Krichefski , Michael Wall of Mother and MediaCom 's Josh Krichefski backed the call. However, an unnamed media agency boss dismissed it, suggesting growth from smaller businesses was more significant for social media sites.
M&S marketing chief Keith Weed has won praise for his pledge to only put ads on platforms "committed to creating a positive impact in society". In the thinly veiled attack on Facebook and other social media, he said he'd pull spend from platforms that "create division in society, and promote anger or hate" or fail to "protect our children". Keith Weed of MediaCom , Mother ' Josh Krichefski , Michael Wall of Mother and MediaCom 's Josh Krichefski backed the call. However, an unnamed media agency boss dismissed it, suggesting growth from smaller businesses was more significant for social media sites.