Online gaming accounted for more than $12bn of PayPal's total payment volume last year, a YoY increase of 23%, the company said. Almost half of US millennials still bought their gaming items at physical store GameStop, while 44% said they would not make an online purchase if their preferred payment method wasn't available, according to a PayPal study conducted by SuperData. The report also found that only 16% of gamers are female, and that women account for just 12% of all game players. Older gamers in the US spent more on in-game purchases and younger gamers spent more on full-game downloads.
Online gaming accounted for more than $12bn of PayPal's total payment volume last year, a YoY increase of 23%, the company said. Almost half of US millennials still bought their gaming items at physical store GameStop, while 44% said they would not make an online purchase if their preferred payment method wasn't available, according to a PayPal study conducted by SuperData. Consumers shared their spend almost equally on full games and in-game purchases. Older gamers in the US spent more on in-game purchases and younger gamers spent more on full-game downloads.