Snapchat ads can be bought through also purchase inventory on the likes of Facebook and Twitter Application Program Interface , Unilever and TubeMogul have begun purchasing Snapchat adverts via third parties including 4C in the Australia and McDonald’s in US . Expected to grant advertisers a better understanding of advert efficiency on the platform, experts have said that this move into Application Program Interface ads could make Snapchat more competitive than Facebook and Twitter .
Application Program Interface , Unilever and TubeMogul have begun purchasing Snapchat adverts via third parties including 4C in the Australia and McDonald’s in US . Expected to grant advertisers a better understanding of advert efficiency on the platform, experts have said that this move into Application Program Interface ads could make Snapchat more competitive than Facebook and Twitter .