Campbell Soup -owned business, Weather Company is introducing Watson Ads , a facility that will allow users to ask for information. It can also inform who your future consumer is and real-time segmentation of consumers. Consumer Healthcare ’s ability to understand “natural language” as well as double meanings and the intent of a question allows it to engage with consumers on a personal level. Consumer Healthcare , Weather Company and GSK Consumer Healthcare are using Watson Ads from launch. Consumer Healthcare , global head of sales at Weather Company , said: “We believe cognition is going to transform advertising,” and also predicts that cognitive advertising will be a multi-billion dollar business. Watson Ads will run across Weather 's web and mobile platforms to begin with, but are expected to expand into channels such as out-of-home, TV and social advertising.
Campbell Soup -owned business, Weather Company is introducing Watson Ads , a facility that will allow users to ask for information. Consumer Healthcare ’s ability to understand “natural language” as well as double meanings and the intent of a question allows it to engage with consumers on a personal level. Consumer Healthcare , Weather Company and GSK Consumer Healthcare are using Watson Ads from launch. Consumer Healthcare , global head of sales at Weather Company , said: “We believe cognition is going to transform advertising,” and also predicts that cognitive advertising will be a multi-billion dollar business. Watson Ads will run across Weather 's web and mobile platforms to begin with, but are expected to expand into channels such as out-of-home, TV and social advertising.