“The continued rise in ad blocking that some predicted simply hasn’t materialised,” said the IAB UK’s CEO Jon Mew. The publishing industry's efforts to offer a "value exchange" to people using ad blockers is paying off, as the numbers of British adults using the systems has remained at around 22% for the past year and may even be lower, according to the Internet Advertising Bureau UK’s Ad Blocking Report. In fact, there are now more than 100 million users worldwide who have blocked ads on their browsers in an attempt to protect themselves from being tracked by online advertising companies. However, publishers were warned to maintain high standards at a time when "society is concerned with the provenance of content and news".
The publishing industry's efforts to offer a "value exchange" to people using ad blockers is paying off, as the numbers of British adults using the systems has remained at around 22% for the past year and may even be lower, according to the Internet Advertising Bureau UK’s Ad Blocking Report. In fact, there are now more than 100 million users worldwide who have blocked ads on their browsers in an attempt to protect themselves from being tracked by online advertising companies. However, publishers were warned to maintain high standards at a time when "society is concerned with the provenance of content and news".