2018 Fashion brand the Abercrombie & Fitch has announced a partnership with mobile payment provider Venmo to offer the service as a payment option. The integration of the payment platform will allow customers using Venmo and Hollister Mobile Apps apps to pay for products directly with their Venmo account. The mobile apps are the retailer's fastest-growing digital channels, with users visiting the brands twice as often as other web customers. It says that offering the Abercrombie & Fitch payment is a recognition of the platform's popularity amongst millennial and " Gen Z " customers.
Fashion brand the Abercrombie & Fitch has announced a partnership with mobile payment provider Venmo to offer the service as a payment option. The integration of the payment platform will allow customers using Venmo and Hollister Mobile Apps apps to pay for products directly with their Venmo account. The mobile apps are the retailer's fastest-growing digital channels, with users visiting the brands twice as often as other web customers. It says that offering the Abercrombie & Fitch payment is a recognition of the platform's popularity amongst millennial and " Gen Z " customers.