The ASA says that since it introduced the 10% rule and the “up to” qualifier into the advertising code in 2011 complaints about broadband speed advertising have dropped by 60%. Which? has called on the Advertising Standards Authority (ASA) to prevent companies such as Sky, BT, Virgin Media, TalkTalk, EE, Three, and O2, from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. According to the consumer watchdog, 15m UK households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA said it was aware of the issue but had no immediate plans to act.
Which? has called on the Advertising Standards Authority (ASA) to prevent companies such as Sky, BT, Virgin Media, TalkTalk, EE, Three, and O2, from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. According to the consumer watchdog, 15m UK households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA said it was aware of the issue but had no immediate plans to act.