There were two strong movers in the relatively new Video Seller Trust Index (VSTI), which ranks video inventory across screens and devices by measuring video player size, xGRP, xReach and invalid traffic. Google Ad Exchange has slipped from eighth to 25th on Pixalate's Mobile Seller Trust Index (MSTI), according to the data intelligence and fraud prevention platform. The index rates the top programmatic ad platforms across mobile and desktop, and measures reach, location, transparency and invalid traffic of mobile in-app inventory. Meanwhile, PubMatic rose from 22 to 14 and Native Ads jumped from 11th to fifth. In a blog post, Google's head of advertising products, David Fischer, said that while publishers are still trying to figure out how best to monetize their apps, they have been able to make significant progress
Google Ad Exchange has slipped from eighth to 25th on Pixalate's Mobile Seller Trust Index (MSTI), according to the data intelligence and fraud prevention platform. The index rates the top programmatic ad platforms across mobile and desktop, and measures reach, location, transparency and invalid traffic of mobile in-app inventory. Meanwhile, PubMatic rose from 22 to 14 and Native Ads jumped from 11th to fifth. In a blog post, Google's head of advertising products, David Fischer, said that while publishers are still trying to figure out how best to monetize their apps, they have been able to make significant progress