ARPU = average revenue per user. US music platform Pandora is set to be the first music streaming app to offer personalised and sequential audio adverts, after signing a contract with British company A Million Ads. The move parallels the use of data-driven personalised video ads in video formats that target people based on their browsing habits and interests. Pandora Media currently has 81 million users.
US music platform Pandora is set to be the first music streaming app to offer personalised and sequential audio adverts, after signing a contract with British company A Million Ads. The move parallels the use of data-driven personalised video ads in video formats that target people based on their browsing habits and interests. Pandora Media currently has 81 million users.