Nestle is piloting a paper-based wrapper for its mini-KitKat chocolate bar line in Japan. The reusable wrapper includes instructions showing how it can be folded into an origami crane after use. The firm plans to expand the use of paper-based packaging to full-size KitKats in multi-packs by next year and to use the wrappers on all individually-sold KitKats in Japan by 2021. In Japan, paper wrapping has been used since at least the early 20th century, when Japanese confectioners began using it as part of their packaging.
Nestle is piloting a paper-based wrapper for its mini-KitKat chocolate bar line in Japan. The reusable wrapper includes instructions showing how it can be folded into an origami crane after use. The firm plans to expand the use of paper-based packaging to full-size KitKats in multi-packs by next year and to use the wrappers on all individually-sold KitKats in Japan by 2021. Nestle is aiming to introduce 100% recyclable or reusable packaging across its product lines by 2025.