More than half of UK and US publishers believe video advertising will be the key driver for revenue in 2017 , according to a survey by Facebook and Google . AOL polled 600 publishers across the U.K. and U.S. in May — 300 in each country — to gauge what the core issues are on either side of the pond. Both groups see off-site monetization as a priority with 90% of U.K. publishers relying on third parties, such as AOL , for More than half of their traffic. Header bidding is also more popular in the UK , with 90% of publishers saying they will have it in place by next year , while in the UK , where scale is limited, the survey revealed publishers focus more on yield.
More than half of UK and US publishers believe video advertising will be the key driver for revenue in 2017 , according to a survey by Facebook and Google . Both groups see off-site monetization as a priority with 90% of U.K. publishers relying on third parties, such as AOL , for More than half of their traffic. Header bidding is also more popular in the UK , with 90% of publishers saying they will have it in place by next year , while in the UK , where scale is limited, the survey revealed publishers focus more on yield.