The Voice was one of the first featured on Snapchat. News broadcaster NBC stays relevant to a younger audience through programming that is shown exclusively on social media app Snapchat. According to the company, over 40% of its show Stay Tuned's 29 million unique viewers watch at least three times per week. The company also has an aggressive strategy for attracting new advertisers. Around 60% of viewers are under 25 years of age. The platform is proving a boon to NBC and its advertisers, who can use it to reach a wider audience and a younger demographic.
News broadcaster NBC stays relevant to a younger audience through programming that is shown exclusively on social media app Snapchat. According to the company, over 40% of its show Stay Tuned's 29 million unique viewers watch at least three times per week. The company also has an aggressive strategy for attracting new advertisers. Around 60% of viewers are under 25 years of age. The platform is proving a boon to NBC and its advertisers, who can use it to reach a wider audience and a younger demographic.