Amazon has been drawing on user experiences for the creation of over 100 10-second ads . Each ad shows examples of what Alexa can do , for instance ordering flowers , checking the weather , or dealing with an accidental fire . “We have broken away from the traditional :30 second advertising format, and created 100+ 10 second spots that will roll out over the coming months rotating through contextual and targeted digital, TV, and social environments. Amazon spokesperson , Rachel Hass , said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the next few months . The launch coincides with the release of an Amazon Echo campaign called " Break Up " , which will be shown during NFL games .
Amazon has been drawing on user experiences for the creation of over 100 10-second ads . Each ad shows examples of what Alexa can do , for instance ordering flowers , checking the weather , or dealing with an accidental fire . Amazon spokesperson , Rachel Hass , said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the next few months . The launch coincides with the release of an Amazon Echo campaign called " Break Up " , which will be shown during NFL games .