Inditex-owned fashion chain Zara has announced plans to incorporate augmented reality (AR) displays in its high-street stores, in a bid to attract customers in their twenties and early thirties who may otherwise have been inclined to use online competitors. Shoppers will be able to hold their mobile device up to a sensor, either in the shop window or on the main floor, to see models wearing the outfit on display. The technology is already being used by some of Zara's competitors, including H&M, which uses it for in-store displays.
Inditex-owned fashion chain Zara has announced plans to incorporate augmented reality (AR) displays in its high-street stores, in a bid to attract customers in their twenties and early thirties who may otherwise have been inclined to use online competitors. Shoppers will be able to hold their mobile device up to a sensor, either in the shop window or on the main floor, to see models wearing the outfit on display. Users will then be able to click through to make a purchase.