People are still losing their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook , Twitter and YouTube . The industry is expected to spend as much as $ 9bn this year on television advertising , believing that the reliability and wide delivery of television adverts keep the medium relevant in the digital age . This confidence is compounded by the recent controversies with Facebook and YouTube ’s ad placement . Television accounted for 58 % of total ad spend last year , while Facebook made up 31 % , according to data from GroupM.
Advertisers are still putting their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook, Netflix and YouTube. The industry is looking to spend as much as $9bn this year on television advertising, believing that the reliability and wide delivery of television adverts keep the medium relevant in the digital age. This confidence is compounded by the recent controversies with Facebook and YouTube’s ad placement. Television accounted for 42% of total ad spend last year, while digital made up 31%, according to data from GroupM.