Unilever’s high-profile chief marketing and communications officer plans to retire after 35 years with the company. The company said in a statement that Mr. van der Velde would be replaced by Mark Wilson, who had been executive vice president of global sales for Unilever North America. Keith Weed Keith Weed is retiring as Unilever's chief marketing and communications officer after 35 years at the FMCG giant. He also reintegrated production and improved efficiencies, such as cutting the number of ad agencies Unilever used. A successor has not been announced, but his marketing role may be broken up, with responsibilities assigned to specific departments. News of his retirement comes just after the announcement of Alan Jope as Unilever’s new CEO, replacing Paul Polman.
Unilever’s high-profile chief marketing and communications officer plans to retire after 35 years with the company. The company said in a statement that Mr. van der Velde would be replaced by Mark Wilson, who had been executive vice president of global sales for Unilever North America. He also reintegrated production and improved efficiencies, such as cutting the number of ad agencies Unilever used. A successor has not been announced, but his marketing role may be broken up, with responsibilities assigned to specific departments. News of his retirement comes just after the announcement of Alan Jope as Unilever’s new CEO, replacing Paul Polman.