"Fonterra submits that the use of the opposed marks is likely to diminish the distinctiveness of Fonterra's combined mark, and compromise the significant investment that has been made in respect of that mark. New Zealand dairy giant Fonterra has won a trademark case against Oamaru-based food manufacturer Milligans. Fonterra claimed that Milligans' use of the term Dairilife was similar to its "Dairy for life" wording, which the company uses in combination with the brand name Fonterra. The court ruled on Monday that there is no similarity between the two names, and awarded the firm $NZ650,000 (NZ$860,000) in damages.
New Zealand dairy giant Fonterra has won a trademark case against Oamaru-based food manufacturer Milligans. Fonterra claimed that Milligans' use of the term Dairilife was similar to its "Dairy for life" wording, which the company uses in combination with the brand name Fonterra. The court ruled on Monday that there is no similarity between the two names, and awarded the firm $NZ650,000 (NZ$860,000) in damages.