Fighter brands are designed to fight back against low-priced competition . The UFC has been a major player in the MMA world for over 20 years and is one of the most recognizable sports franchises on the planet. GM 's `` Saturn '' is a fighter brand that failed , while Intel 's `` Celeron '' succeeded . New fighter brands are likely to be launched in response to the recession .
Fighter brands are designed to fight back against low-priced competition . Done wrong , fighter brands can drive a company to the brink of bankruptcy . GM 's `` Saturn '' is a fighter brand that failed , while Intel 's `` Celeron '' succeeded . New fighter brands are likely to be launched in response to the recession .