Facebook is to refund some of its advertisers after a video ad bug incorrectly counted ad clicks on its video carousel as external clicks through to advertisers' own sites. The bug, which was discovered by the social media analytics firm Chartbeat, affected ads that ran in Facebook's mobile app and were viewed from within Facebook. The bug, which has been fixed, occurred on mobile web browsers, not on desktop or in the Facebook app. The incident was the latest in a series of ad metric problems at Facebook, which led to the social media giant agreeing to an independent audit of its ad data by the Media Rating Council in February.
Facebook is to refund some of its advertisers after a video ad bug incorrectly counted ad clicks on its video carousel as external clicks through to advertisers' own sites. The bug, which was discovered by the social media analytics firm Chartbeat, affected ads that ran in Facebook's mobile app and were viewed from within Facebook. The incident was the latest in a series of ad metric problems at Facebook, which led to the social media giant agreeing to an independent audit of its ad data by the Media Rating Council in February.