IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . John Clark says public unease is growing at promotion of unhealthy foods . This is made worse by the nature of the Olympic sponsorship deals , he says . Clark : Free equipment , sporting events The sponsors try to sugar-coat their Olympic involvement with ever-grander sports and exercise schemes that they claim will make children more active . do not make unhealthy diets less unhealthy .
IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . John Clark says public unease is growing at promotion of unhealthy foods . This is made worse by the nature of the Olympic sponsorship deals , he says . Clark : Free equipment , sporting events do not make unhealthy diets less unhealthy .