Robo - services that were launched to service the wealth - management industry are expanding into areas such as “ 529 ” college - savings plans and 401(k ) retirement plans and adding account features via partnerships or co - branding agreements . In some cases , prices for these new services are higher than those charged by traditional firms . A funny thing happened on the way to the robo-adviser revolution. Meanwhile , traditional firms are quickly adding automated services , causing consumers to wonder whether e - services are about branding and automated services or actual technological improvements .
Robo - services that were launched to service the wealth - management industry are expanding into areas such as “ 529 ” college - savings plans and 401(k ) retirement plans and adding account features via partnerships or co - branding agreements . In some cases , prices for these new services are higher than those charged by traditional firms . Meanwhile , traditional firms are quickly adding automated services , causing consumers to wonder whether e - services are about branding and automated services or actual technological improvements .