The company opening one store every 15 hours in China, where there are nearly 700 million smartphone users. app has teamed up with Chinese tech giant Johnson to offer an augmented reality (AR) experience at its new Roastery in Shanghai . Starbucks is a 30,000 sq ft site that the company bills as the " second fully immersive coffee wonderland in China ". It includes Starbucks 's first in-store China experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. The app also includes a digital menu and allows customers to unlock virtual badges.
app has teamed up with Chinese tech giant Johnson to offer an augmented reality (AR) experience at its new Roastery in Shanghai . Starbucks is a 30,000 sq ft site that the company bills as the " second fully immersive coffee wonderland in China ". It includes Starbucks 's first in-store China experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. The app also includes a digital menu and allows customers to unlock virtual badges.