× Please ensure that the email addresses you have entered are valid. Approximately half of all online ads on mobile and desktop are " non - viewable , " with about 20 % blocked and 5 % to 10 % non - human traffic , according to Moat CEO Jonah Cohen . The advertising industry was at a critical juncture , and only by improving the consumer experience could " the future of our business " be secured , he said .
Approximately half of all online ads on mobile and desktop are " non - viewable , " with about 20 % blocked and 5 % to 10 % non - human traffic , according to Moat CEO Jonah Cohen . The advertising industry was at a critical juncture , and only by improving the consumer experience could " the future of our business " be secured , he said .