Intel has announced Dentsu Aegis Network (DAN) as its global media agency in a move that will see the creation of a hybrid agency called 'Team Intel’. The new entity, which will be split between four locations in London, Los Angeles, Singapore and Beijing, will incorporate talent from DAN's various agency brands, including Amnet, Merkle and Carat. In an interview with TechCrunch, Dan said he was excited to work for such a large company like Intel, but also acknowledged his excitement at working on something new.
Intel has announced Dentsu Aegis Network (DAN) as its global media agency in a move that will see the creation of a hybrid agency called 'Team Intel’. The new entity, which will be split between four locations in London, Los Angeles, Singapore and Beijing, will incorporate talent from DAN's various agency brands, including Amnet, Merkle and Carat. Search and digital marketing control will continue to be controlled by iProspect and Cardinal Path, respectively.