Research firm Nielsen will add European advertising statistics from YouTube ’s app to its Digital Advertising Ratings product for the first time . The tool will cover the UK , France and Germany , and offer de - duplicated measures of reach , frequency and gross rating points , as well as age and gender , for users placing ads on the YouTube mobile app . Nielsen’s metric aims to offer marketers and media buyers a de-duplicated measure of how many people view ads across different publishers platforms. Nielsen 's product was rolled out to US , Canada and Japan last year .
Research firm Nielsen will add European advertising statistics from YouTube ’s app to its Digital Advertising Ratings product for the first time . The tool will cover the UK , France and Germany , and offer de - duplicated measures of reach , frequency and gross rating points , as well as age and gender , for users placing ads on the YouTube mobile app . Nielsen 's product was rolled out to US , Canada and Japan last year .