This article originally appeared on Recode.net. Speaking at Cannes on this week , Facebook 's Chief Chris Cox , Product Officer , unveiled Facebook 's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook 's app. Users will be able to navigate through full-screen photos, videos or tilt their phones for a 360-degree view of a product. Facebook has not yet begun testing this ad format, but plans to talk to marketers Tuesday at Cannes to get feedback.
Speaking at Cannes on this week , Facebook 's Chief Chris Cox , Product Officer , unveiled Facebook 's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook 's app. Users will be able to navigate through full-screen photos, videos or tilt their phones for a 360-degree view of a product. Facebook has not yet begun testing this ad format, but plans to talk to marketers Tuesday at Cannes to get feedback.