That doesn’t stop big stars like Kendall Jenner, who has promoted brands like Fendi, or even personalities with more niche appeal like Sean McBride, known as Shonduras, from profiting off their Snapchat followings. Snapchat 's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its website . With no consistent policy to go by , publishers are set to test Snapchat 's tolerance for branded content , believing the site 's advertising rules only apply to unknown users . While approval of content appears subjective , Snapchat 's 150 m daily revenue will likely push publishers to continue testing ways to include branded content within Snapchat campaigns .
Snapchat 's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its website . With no consistent policy to go by , publishers are set to test Snapchat 's tolerance for branded content , believing the site 's advertising rules only apply to unknown users . While approval of content appears subjective , Snapchat 's 150 m daily revenue will likely push publishers to continue testing ways to include branded content within Snapchat campaigns .