The Guardian and Amazon have adopted a new approach to sponsored content with the launch of a four - part true crime series called How to Solve a Murder . This form of investigative brand content was published on Guardian Labs , the content agency department of the Guardian , and uses the same elements as traditional storytelling . The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement series streamed on Amazon Prime . The content was shared across social media with users engaging in on - going discussions about the plot to achieve the strategic goals of the project . Guardian Labs sees this as the future of branded content with more content in the pipeline .
The Guardian and Amazon have adopted a new approach to sponsored content with the release of a four-part true crime series called How to Solve a Murder. This form of investigative brand journalism was published on Guardian Labs, the content agency department of the newspaper, and uses the same elements as traditional storytelling. The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement programme streamed on Amazon Prime. The content was shared across social media with users engaging in on-going discussions about the plot to achieve the strategic goals of the project. Guardian Labs sees this as the future of branded content with more ideas in the pipeline.