Outdoor advertising company JCDecaux has developed an automatic platform offering programmatic trading for media sellers and buyers . “Independent, this new entity will see its shareholding structure evolve depending on discussions within the industry. VIOOH , a “ platform ” , offers automated trading , data management and content serving , and functions like an ad exchange . It is being launched in the UK and US , but other countries will follow . JCDecaux owns 50 % of Index , which will be based in London , with the rest held by data specialist and modelling company Veltys . JCDecaux CEO Charles Decaux said the shareholding structure will evolve through talks with the ad industry .
Outdoor advertising company JCDecaux has developed an automatic platform offering programmatic trading for media sellers and buyers . VIOOH , a “ platform ” , offers automated trading , data management and content serving , and functions like an ad exchange . It is being launched in the UK and US , but other countries will follow . JCDecaux owns 50 % of Index , which will be based in London , with the rest held by data specialist and modelling company Veltys . JCDecaux CEO Charles Decaux said the shareholding structure will evolve through talks with the ad industry .