Looking to the future, the report examines how companies are shifting their app-install ad spend to new formats, as well as More than 30% of apps are uninstalled on iOS and Android devices across the world, according to a report by AppsFlyer, with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The study also found that users were more likely to install an app if it was free or had in-app purchases. The paper predicted US app-install ad revenue would reach more than $7bn by 2020.
More than 30% of apps are uninstalled on iOS and Android devices across the world, according to a report by AppsFlyer, with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The study also found that users were more likely to install an app if it was free or had in-app purchases. The paper predicted US app-install ad revenue would reach more than $7bn by 2020.