US company the Trade Desk has developed three tools aimed at advertisers that it has dubbed " the next wave " of artificial intelligence - backed products . Koa uses the Trade ' ’s tools to help consumers get the most out of their media spend . The Trade Desk Planner offers audience insights to consumers , while Megagon provides recommendations to buyers . Kathleen Comer , head of client services , said the company was " merging the best of human and machine " and " distilling it down into one simple screen " . The Trade Desk reported Q1 revenues of $ 100 m , a year - on - year increase of 61 % .
US company the Trade Desk has launched three tools aimed at advertisers that it has dubbed "the next wave" of artificial intelligence-backed products. Koa uses the Trade Desk’s dataset to help advertisers get the most out of their media spend. The Trade Desk Planner offers audience insights to buyers, while Megagon provides recommendations to buyers. Kathleen Comer, head of client services, said the company was "merging the best of human and machine" and "distilling it down into one simple screen". The Trade Desk reported Q1 revenues of $85.7m, a year-on-year increase of 61%.