` Everything we do is really about how we build new experiences for them . Big crowds greet the arrival of President Barack Obama at a campaign rally in Columbus, Ohio, on Oct. 22, 2012. Microsoft 's new console aims to be central entertainment hub . Launch comes a week after rival Sony 's PlayStation 4 release .
Big crowds greet the arrival of President Barack Obama at a campaign rally in Columbus, Ohio, on Oct. 22, 2012. Microsoft 's new console aims to be central entertainment hub . Launch comes a week after rival Sony 's PlayStation 4 release .