Today, Khan announced that – from next month - TfL will no longer allow any adverts to be displayed that could ignite body confidence issues – especially among young people. The move is one which he’d previously hinted about in a London Mayor Ask a Feminist special. Khan says: “As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. It is high time it came to an end. “Nobody should feel pressurised, while they travel on the Tube or bus, into unrealistic expectations surrounding their bodies and I want to send a clear message to the advertising industry about this.”
New London Mayor , Sadiq Khan , has pledged to take action against advertisements that promote an “unhealthy” or “unrealistic” body image. From next month , Transport for New London Mayor ( New London Mayor ) will prohibit ads that could undermine body confidence, particularly among the young. While the move may affect up to next month ads on the transport network, the mayor does not believe TfL ’s income will be reduced. Last year , posters for a diet product from the Advertising Standards Authority targeting women asking whether they were “beach body ready” caused controversy when they appeared in tube stations across the capital. Last year people signed a petition against the ads and a protest took place in Hyde Park . Despite this, the Advertising Standards Authority decided that the adverts were “not offensive.”