It has released its first non - skippable ads since an April announcement that the format would be introduced on the site . On Monday, the first forced-view ads, meaning they can't be skipped, started popping up on the app, promoting movies like "Deadpool" and "Adrift" and products such as Samsung's Galaxy S9 and Snapple. The six - second spots are only available on the site 's Shows section in the Discover section , and are in response to increasingly unhappy users whose content has received less than two seconds of visibility , according to an anonymous insider . Critics have said the forced - view ads do n't link to videos or e - commerce experiences like Snapchat 's other ads . It recently began showing pre - roll video ads after a lengthy ban by CEO Mark Zuckerberg .
It has released its first non - skippable ads since an April announcement that the format would be introduced on the site . The six - second spots are only available on the site 's Shows section in the Discover section , and are in response to increasingly unhappy users whose content has received less than two seconds of visibility , according to an anonymous insider . Critics have said the forced - view ads do n't link to videos or e - commerce experiences like Snapchat 's other ads . It recently began showing pre - roll video ads after a lengthy ban by CEO Mark Zuckerberg .