Five start - ups have participated in BMW 's first innovation lab , focusing on fintech solutions . The start - ups were insurtech Wrisk , loan - provider Focus , auto - finance company Focus , ride - hailing rental company Drover , and Warwick Analytics , a predictive analytics provider . The lab took place at the carmaker 's UK headquarters , where the start - ups were given access to BMW 's departments and staff for 10 days . “We’ve been really excited by what the startups have produced,” he said. BMW will not reward winners or reward funding at the end of the lab but will partner with start - ups if both parties stand to benefit from working together .
Five start - ups have participated in BMW 's first innovation lab , focusing on fintech solutions . The start - ups were insurtech Wrisk , loan - provider Focus , auto - finance company Focus , ride - hailing rental company Drover , and Warwick Analytics , a predictive analytics provider . The lab took place at the carmaker 's UK headquarters , where the start - ups were given access to BMW 's departments and staff for 10 days . BMW will not reward winners or reward funding at the end of the lab but will partner with start - ups if both parties stand to benefit from working together .