Insurtech start - up Next Insurance has joined with chat bot developer SmallTalk to help it focus on the coverage needs of the US 's growing army of small businesses . About 500,000 companies start up every month , in a market that Next claims is worth $ 100bn . “By taking a technologically data driven approach, we are able to gain a much more complete picture of what small businesses need so that we can create insurance policies that are uniquely tailored to them to protect their business and enable them to thrive,” he added. Using Facebook Messenger as its sales platform will allow the company to sell cheaper plans more efficiently as well as gather more data on what small businesses want from Facebook . Next plans to " make sure the policies are perfectly tailored and carefully constructed for the unique insurance needs of each small business owner " , said CEO Guy Goldstein .
Insurtech start - up Next Insurance has joined with chat bot developer SmallTalk to help it focus on the coverage needs of the US 's growing army of small businesses . About 500,000 companies start up every month , in a market that Next claims is worth $ 100bn . Using Facebook Messenger as its sales platform will allow the company to sell cheaper plans more efficiently as well as gather more data on what small businesses want from Facebook . Next plans to " make sure the policies are perfectly tailored and carefully constructed for the unique insurance needs of each small business owner " , said CEO Guy Goldstein .