Swatch is to tap the 100 million - viewer esports market through sponsorship of the 2018 Drone Racing League ( DRL ) . The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 40 countries . Creative director Joe Miller said Swatch plans to leverage racers as influencers in its marketing activities , with particular focus on the company 's sponsored racer Brodie Springer . While the cost of partnership was not disclosed , Swatch has confirmed a multiyear deal lasting at least three years with the company .
Swatch is to tap the 100 million-viewer esports market through sponsorship of the 2018 Drone Racing League (DRL). The league will be live streamed on platforms such as YouTube and ESPN and broadcast in 75 countries. Creative director Carlo Giordanetti said Swatch plans to leverage racers as influencers in its marketing activities, with particular focus on the company's sponsored racer Brodie Springer. While the cost of partnership was not disclosed, Swatch has confirmed a multiyear deal lasting at least three years with the DRL.