To fight against ad - blockers Imgur , the social photo - sharing website , has begun to concentrate on " user value " and has even changed the way it works with advertising partners . Imgur appeals to millennial males , and uses in - house technology to ensure that the correct message is being sent to its audience . However, he warns that the longer it takes for marketers to change their orientation, the more ground they will lose to faster competitors. Imgur 's goal is to get in front of " cloaked users " and try to build a meaningful relationship by delivering valuable content that its audience wants to see ; it hopes that by focusing on the value of an advert to its users , people will not want to block its ads .
To fight against ad - blockers Imgur , the social photo - sharing website , has begun to concentrate on " user value " and has even changed the way it works with advertising partners . Imgur appeals to millennial males , and uses in - house technology to ensure that the correct message is being sent to its audience . Imgur 's goal is to get in front of " cloaked users " and try to build a meaningful relationship by delivering valuable content that its audience wants to see ; it hopes that by focusing on the value of an advert to its users , people will not want to block its ads .