Manchester City Football Club and Nestlé Professional® today announced a multi-year UK partnership. As the Official Coffee, Vegan and Vegetarian Partner of Manchester City, Nestlé Professional®, will work with the club to provide new opportunities for its supporters across strategic channels. The collaboration will deliver engaging content, matchday activations, promotions, rewards and events designed to push the boundaries of innovation and customer experience within the Nestlé Professional® portfolio of food and beverage solutions. Nestlé Professional®‘s new plant-based Garden Gourmet burger, Nescafé Azera coffee and YES! nut, fruit and vegetables bars will also be added to the matchday food and beverage offering at the Etihad and Academy Stadiums. The partnership also aims to create new opportunities for the local community using football and food service as tools for social change. Nestlé Professional® will be supporting the Club’s charity, City in the Community, by lending its expertise to help develop a new employability programme. The programme will use football and the foodservice industry to provide young people with skills, qualifications and pathways into local employment opportunities. Katya Simmons, Managing Director at Nestlé Professional®, said: “The partnership with Manchester City, the Premier League champions, will help further boost the value we offer as a leading food and beverage company. "This strategic collaboration aligns to Nestlé Professional® and City’s shared values to create new opportunities to nurture talent, make more possible and help communities." Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: "Manchester City prides itself on partnering with some of the world’s leading organisations, so we are thrilled to be announcing this exciting new partnership with Nestlé Professional®. "By enhancing the vegan options throughout our stadiums, we are offering fans an even wider selection of high-quality food and beverage options. “This relationship exemplifies the Club’s ongoing commitment to sustainability and throughout the partnership, we will be collaborating on several exciting initiatives that use football as a force for social good to empower better lives and help drive new opportunities”. More details on match day activations, competitions and promotions will be made available over the coming months on the Nestlé Professional® website and social media channels.
Nestle has become the official coffee, vegan and vegetarian partner of Manchester City. The company is also working with a number of other major brands to promote their products in the city, including McDonald's, which will be using its logo on shirts for sale at City matches. nut, fruit and vegetable bars on offer as match day foods at the Etihad and Academy stadiums. Nestle will also help in launching an employability programme aimed at growing the skills and qualifications of young people in the area, as part of the club's charity City in the Community.