that’s obvious, but they are dedicated. UK - based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach . During the World Cup , the publisher experimented by adding more content to other websites , including YouTube and BBC News . The shifting focus has resulted in Goal doubling its views on YouTube . Facebook views , however , have fallen by 31 % . The website also pulled in 100,000 viewers for a live - stream of esports tournament Sportego eLeague broadcast on live - streaming platform Twitch .
UK - based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach . During the World Cup , the publisher experimented by adding more content to other websites , including YouTube and BBC News . The shifting focus has resulted in Goal doubling its views on YouTube . Facebook views , however , have fallen by 31 % . The website also pulled in 100,000 viewers for a live - stream of esports tournament Sportego eLeague broadcast on live - streaming platform Twitch .