WeWork India’s partner Embassy Group has announced plans to enter the co-living market with a flagship project in Bengaluru targeting millennials and students. The first phase of the project will provide 20,000 beds growing to 100,000 over the next five years. In an interview with Mint, Ambassador Group CEO Rahul Sharma said that they are looking at opportunities for growth through co-living. There are more than 35 million students in higher education in India and its migrant millennial workforce is rapidly expanding according to Embassy Group COO Aditya Virwani.
WeWork India’s partner Embassy Group has announced plans to enter the co-living market with a flagship project in Bengaluru targeting millennials and students. The first phase of the project will provide 20,000 beds growing to 100,000 over the next five years. A second in Pune is also planned, competing with OYO, Nestaway and CoHo. There are more than 35 million students in higher education in India and its migrant millennial workforce is rapidly expanding according to Embassy Group COO Aditya Virwani.