Representatives from Formula One are in talks with Amazon Prime about adding the sport to streaming service in countries where there is no exclusive broadcasting deal. The F1 TV channel would give Formula One, which derives most of its revenues from broadcasters, governments and corporate sponsors, direct access to fans and their data for the first time. “Amazon has been a great partner over many years
Representatives from Formula One are in talks with Amazon Prime about adding the sport to streaming service in countries where there is no exclusive broadcasting deal. The F1 TV channel would give Formula One, which derives most of its revenues from broadcasters, governments and corporate sponsors, direct access to fans and their data for the first time. However, industry insiders have warned that monetising sport on Amazon Prime could be difficult due to profitability issues in subscription-video-on-demand services and risks angering the sport's existing broadcast customers.