BEIJING, Sept. 1, 2015 /PRNewswire/ -- On August 26, 2015, the China Advertising Technology Conference hosted by Yoyi Digital and co-organized by iResearch was held in Beijing at the Grand Millennium Hotel. During the event, a guest lineup of leading global Internet companies, consumer brands and creative agencies including Twitter, TubeMogul, Drawbridge, MediaMath, L'Oreal, Haier, Google, Tencent, VivaKi, and GroupM, discussed and shared perspectives on Yoyi's Programmatic Buying Plus concept, the role of big data in advertising and marketing, cross-border branding and other major industry topics. According to summit host, Roy Zhou, CEO of Yoyi Digital, programmatic buying has reached a mature stage of development and is now gradually penetrating into people's lives. In this way, marketing is returning to its core purpose, i.e., to eliminate the distance between brands and consumers. By presenting data and technology in a smarter, more understandable and relatable way, marketing is able help brands better resonate with consumers. Yoyi Digital's Programmatic Buying Plus concept will take advantage of data and technology to integrate the programmatic theater, LED screens, outdoor billboards, newspapers and other channels on the foundation of core channels such as PC, mobile, social networking and video to build a more complete programmatic buying ecosystem. Roy Zhou, CEO of Yoyi Digital believes that the core nature of Programmatic Buying Plus is connectivity, bringing together businesses and consumers, eliminating barriers between screens and devices and utilizing big data to build a new ecosystem for advertising. In the future, Zhou believes that Programmatic Buying Plus will create new trends in digital marketing in a meaningful and impactful way. Stategic partnership with Wasu During the summit, Yoyi Digital officially announced the launch of a strategic partnership with Wasu Digital TV Media Group, a major Internet TV operator. Under the agreement, both sides will promote programmatic TV buying to bring it from concept to reality. Combining technology and content, programmatic TV buying has the potential to revolutionize traditional TV advertising-based buying and create a new landscape for Internet TV marketing. The current fragmentation of consumer habits means that multi-screen connectivity is a major challenge for brand adertisers in marketing. With television and its power of influence joining the programmatic buying camp, it will be the fourth screen to be covered by programmatic buying after PC, mobile and tablet. Programmatic TV buying can be linked with consumers through tens of millions of screens, providing brands with more comprehensive integrated marketing programs. The Yoyi-Wasu strategic partnership marks the beginning of China's programmatic TV buying era. China's programmatic advertising market enters a golden age With unprecedented connectivity between people ushered by the Internet, the emergence of China's programmatic buying is changing the way brands communicate. According to iResearch Group chairman Henry Yang, China's programmatic advertising market is experiencing rapid growth. In 2013, China's programmatic display advertising market was estimated to generate about RMB 1.53 billion (or US$250 million) in revenue, accounting for only 3.6% of China's overall display advertising. Mr. Yang anticipates that by 2017, China's programmatic advertising market will generate RMB 28.27 billion (or US$4.55 billion) in revenue and account for nearly 30% of China's overall display advertising market. Shailesh Rao, Vice President, International Operations at Twitter, noted in his speech that with the rapid growth of mobile advertising and social media advertising, data is becoming an important driver for effective outreach. As a result, advertising content and distribution channels are becoming increasingly diversified. Leveraging big data analysis and programmatic buying, brands will be able to more accurately reach out to target audiences in a timelier manner, allowing advertisers to better understand their audiences and deliver more personalized marketing content. With greater support for programmatic advertising among industry leaders, many brands are incorporating programmatic advertising solutions into their brand strategies. L'Oreal China CMO Asmita Dubey said that as a result of increased digitalization, L'Oreal has introduced digital elements to the company's products and services, with a key emphasis on big data applications. Dubey pointed out that proper use of big data requires a strong and professional technical team to integrate and manage data from multiple parties, in order for marketing to realize true effectiveness. For large brand advertisers, a data-centric programmatic approach is the only way to achieve this. Silicon Valley legend Kevin Kelly once predicted for future business: "In the future, all business is data-driven business." In the multi-screen era, combining big data and programmatic buying is the driving force behind connectivity in digital marketing, with big data transforming programmatic buying to be more accurate, timely and personalized. About Yoyi Digital Founded in 2007, Yoyi Digital is China's leading platform in multi-screen programmatic buying. Leveraging its data and technology resources, Yoyi Digital is spearheading the transformation of display ads from media buying to audience buying. As the first DSP in China, Yoyi's programmatic buying platform can access 10 billion displays, 1.2 billion mobile and near 1 billion video daily impressions each day by integrating Google, Taobao, Baidu and other ad exchange platforms in China. Early in 2014, Yoyi Digital launched Databank, China's first real-time data management platform, which helps advertisers collect, analyze and manage first-party data from advertiser websites and mobile applications as well as third-party data assembled by Yoyi and other data providers. Yoyi Digital provides both branding and performance solutions for over 500 well-known global and local brands, including Volvo, Audi, Toyota, Ford, Canon, Shell, JDB, Lenovo, Haier, China Mobile, China Union, Bank of Communications, ICBC and many more. Headquartered in Beijing, Yoyi Digital also has offices in Shanghai and Guangzhou. For more information, please visit http://www.yoyi.com.cn. 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Last month , China Digital successfully hosted the third China advertising industry conference in Beijing . This saw the summit host , Roy Zhou , CEO of Yoyi Digital , reveal that programmatic advertising has now reached a mature stage of development . Programmatic buying is soon to be adopted by television after its success on PC , web and mobile . With more industry professionals starting to support programmatic advertising , many companies are now incorporating it into their brand strategies .