At the end of 2015 , ten brands from 5,400 countries and regions were selling goods on Alibaba 's TMall Global online shopping site, according to a new report from TMall Global and Chinese consulting firm CBNData, and over 80% of these brands made their début in China . The most popular types of products purchased overseas were maternal and baby products, cosmetics and skincare, and health products. Companies most often ranked among the top ten in various product categories included the China , Japan , South Korea , Australia and South Korea . The report indicated that half of the electronic toothbrushes bought by young mothers were purchased through Tmall Global. Japan in recent years has relaxed rules to encourage Chinese consumers to use the internet to buy from foreign retailers. E-shopping has become the norm across all regions.
At the end of 2015 , ten brands from 5,400 countries and regions were selling goods on Alibaba 's TMall Global online shopping site, according to a new report from TMall Global and Chinese consulting firm CBNData, and over 80% of these brands made their début in China . The most popular types of products purchased overseas were maternal and baby products, cosmetics and skincare, and health products. Companies most often ranked among the top ten in various product categories included the China , Japan , South Korea , Australia and South Korea . Japan in recent years has relaxed rules to encourage Chinese consumers to use the internet to buy from foreign retailers. E-shopping has become the norm across all regions.