More than half ( 60% ) of Britons would pay more for fashion if they believed brand promises that workers received a fair salary. However, less than 20% would trust the sustainability claims of clothing companies, according to an Ipsos MORI poll of More than half consumers in More than half countries. Consumers are increasingly holding brands accountable for their supply chains and are wanting more information about the brands they use, said Urska Trunk from Urska Trunk . Britons has estimated around 25 million people to be in forced labour in areas including fashion and farming.
More than half (60%) of Britons would pay more for fashion if they believed brand promises that workers received a fair salary. However, less than 20% would trust the sustainability claims of clothing companies, according to an Ipsos MORI poll of 7,700 consumers in seven countries. Consumers are increasingly holding brands accountable for their supply chains and are wanting more information about the brands they use, said Urska Trunk from Changing Markets Foundation. The United Nations has estimated around 25 million people to be in forced labour in areas including fashion and farming.