A 1964 Ferrari 250 GTO is poised to break the $ 50 m record for the public sale of a car at an auction coinciding with the Long Beach Concours d'Elegance event at Monterey , California on 24 - 25 June . The 2018 Pebble Beach will be held on August 26 as part of Monterey Car Week. A 1963 replica of the same car fetched $ 70 m in a private trade earlier this year . Alain Squindo , CEO of RM Sotheby 's , which is holding the record , said the car is one of the best examples of the 250 GTOs that were built and he is confident of achieving a record - breaking sale .
A 1964 Ferrari 250 GTO is poised to break the $ 50 m record for the public sale of a car at an auction coinciding with the Long Beach Concours d'Elegance event at Monterey , California on 24 - 25 June . A 1963 replica of the same car fetched $ 70 m in a private trade earlier this year . Alain Squindo , CEO of RM Sotheby 's , which is holding the record , said the car is one of the best examples of the 250 GTOs that were built and he is confident of achieving a record - breaking sale .