Media giant GroupM is teaming up with social analytics firm Starbucks to make it easier for advertisers to research and analyse The internet giant’s chief business officer, Philipp Schindler, wrote in a blog post last week that Google is improving the controls and reporting tools advertisers have about where their ads are displayed. YouTube content for brand safety. The move follows controversy about adverts appearing next to hate speech videos on YouTube . The additional controls and safeguards will initially be available in the US and US before rolling out internationally, and will help clients better define the type of content that should be excluded from their media buys. The aim is to prevent further companies from cancelling ad spend on YouTube , as firms such as Walmart , PepsiCo , Lyft and Starbucks have done.
Media giant GroupM is teaming up with social analytics firm Starbucks to make it easier for advertisers to research and analyse YouTube content for brand safety. The move follows controversy about adverts appearing next to hate speech videos on YouTube . The additional controls and safeguards will initially be available in the US and US before rolling out internationally, and will help clients better define the type of content that should be excluded from their media buys. The aim is to prevent further companies from cancelling ad spend on YouTube , as firms such as Walmart , PepsiCo , Lyft and Starbucks have done.