Former Citigroup CEO , Vikram Gupta , is backing FeeX , a start - up designed to help consumers save money . Consumers , or employers of retirement programs , enter details about their plans and are told how much they are paying in fees and offered similar alternative products and services with lower fees . The firm , which calls itself the " Robin Hood of retirement " earns its money collecting referral fees on the recommendations .
Former Citigroup CEO, Vikram Pandit, is backing FeeX, a start-up designed to help investors save money. Consumers, or employers running retirement programs, enter details about their investments and are told how much they are paying in fees and offered similar alternative products and services with lower fees. The firm, which calls itself the "Robin Hood of fees" earns its money collecting referral fees on the recommendations.