Comedian James Corden has been invited by Confused.com to star in a marketing campaign in a renewed strategy that aims to refocus on saving consumers money . Marketing director Chris Troy said that direct price - comparison websites such as Amazon and Compare the Market have " lost sight of what the category is all about . "
Comedian James Corden has been enlisted by Confused.com to star in a marketing campaign in a renewed strategy that aims to refocus on saving consumers money. Marketing officer Paul Troy said that direct price-comparison competitors such as GoCompare and Compare the Market have "lost sight of what the category is all about."