Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised . After a weak start to 2016 , with monthly sales of $ 510 m , down from an expected $ 610 m , Twitter moved its app from the crowded “ Social Networking ” category , which also features Instagram , Pinterest , Facebook , WhatsApp and Messenger , to the “ News ” category , in doing so , the app moved from a # 2 ranking to # 1 . Twitter hopes to appeal to new iPhone users who are more likely to consider app development during the app setup process . The change could also boost Twitter ’s “ overall ” ranking , currently # 28 , by increasing its visibility in the store ’s “ " Apps ” chart , and increase downloads by appealing to a different audience demographic .
Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised. After a weak start to 2016, with Q1 sales of $510m, down from an expected $610m, Twitter moved its app from the crowded “Social Networking” category, which also features Instagram, Pinterest, Facebook, WhatsApp and Messenger, to the “News” category, in doing so, the app moved from a #5 ranking to #1. Twitter hopes to appeal to new iPhone users who are more likely to consider app rankings during the app setup process. The change could also boost Twitter’s “overall” ranking, currently #28, by improving its visibility in the store’s “Free Apps” chart, and increase downloads by appealing to a different audience demographic.