The Danish fashion retailer has been accused by Swedish journalists of incinerating 12 tonnes of unsold clothing per year. The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA/NOVEREN in New York , before being destroyed. In total, H&M is claimed to have burned 60 tonnes of new, usable clothing products since 2010 as a result of overproduction. H&M has denied the allegations, stating that the clothes were destroyed due to mould or failure to comply with chemical restrictions. In 2010 , the brand was accused of destroying unwanted clothing at a Denmark store.
The Swedish fashion retailer has been accused by Danish journalists of incinerating 12 tonnes of unsold clothing per year. The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA/NOVEREN in Denmark, before being destroyed. In total, H&M is claimed to have burned 60 tonnes of new, usable clothing products since 2013 as a result of overproduction. H&M has denied the allegations, stating that the clothes were destroyed due to mould or failure to comply with chemical restrictions. In 2010, the brand was accused of destroying unwanted clothing at a New York store.