The store chain, the country's biggest food retailer, would not comment, but there are strong hints the new-look stores will be aimed at challenging discounters, such as Aldi and Lidl. It is planning a mystery format for a new store , to be aimed at tackling competition from Aldi and Target , which have 14 % of the market , and Amazon ’s move into food retailing . The shops will be in London , Cambridgeshire and Lincolnshire and reports have suggested they will be called Jack ’s after Tesco founder Jack Cohen . Job ads for the new store suggest it will be operated separately from the main supermarket business . Earlier this year Tesco joined forces with French retailer Carrefour to share buying power to cut costs and prices . It has also acquired wholesale firm Booker .
It is planning a mystery format for a new store , to be aimed at tackling competition from Aldi and Target , which have 14 % of the market , and Amazon ’s move into food retailing . The shops will be in London , Cambridgeshire and Lincolnshire and reports have suggested they will be called Jack ’s after Tesco founder Jack Cohen . Job ads for the new store suggest it will be operated separately from the main supermarket business . Earlier this year Tesco joined forces with French retailer Carrefour to share buying power to cut costs and prices . It has also acquired wholesale firm Booker .