Luxury car maker Genesis Motor America launched a redesigned website that included two interactive tools that enable users to build a virtual vehicle complete with animations that mimic functions such as opening the sunroof. Digital plays a key role in the automaker’s upcoming marketing plans, she says. One of the tools allows Instagram users to build their car on the app using Instagram Stories. Innocean lead the project handling the creative and concept design. The new site is available for download in both English and Spanish.
Luxury car maker Genesis Motor America launched a redesigned website that included two interactive tools that enable users to build a virtual vehicle complete with animations that mimic functions such as opening the sunroof. One of the tools allows Instagram users to build their car on the app using Instagram Stories. Innocean lead the project handling the creative and concept design. The new site is available for download in both English and Spanish.