Noting that people want to know more and more about products and their backgrounds, Mr Miller said: “Previously you needed huge market budgets but with the advent of social media the opportunities for brands that are on trend are significant to get their message across.” Drinks manufacturer Eden Mill is celebrating sales success in China , despite rivals Diageo and Paul Ricard suffering a dip in profits . St Andrews - based Eden Mill launched its products in China three months ago , and has attracted affluent customers in big cities including Beijing , Shanghai and Guangzhou . Chief executive Paul Smith said middle - class Chinese customers were interested in products with an “ artisanal ” feel , while the rise of social media had given “ brands that are on trend ” what he called “ significant opportunities ” .
Drinks manufacturer Eden Mill is celebrating sales success in China , despite rivals Diageo and Paul Ricard suffering a dip in profits . St Andrews - based Eden Mill launched its products in China three months ago , and has attracted affluent customers in big cities including Beijing , Shanghai and Guangzhou . Chief executive Paul Smith said middle - class Chinese customers were interested in products with an “ artisanal ” feel , while the rise of social media had given “ brands that are on trend ” what he called “ significant opportunities ” .