Amazon 's live - streaming of football games was only a fraction of the figures it publicly claimed . The company is reported to have spent $ 50 m in total acquiring the rights to its first package of sports programming , and claimed that 1.9 million people viewed the first ' Thursday Night Football ' game on their platform . However , the ' viewers ' figure has been challenged as misleading , with a number of journalists pointing out that actual number of people watching for at least 30 seconds on Amazon Prime was just 372,000 . This represented just 2.5 % of the programme 's audience , and just 3.5 % of Amazon Prime 's members .
Amazon's live-streaming of football games reached only a fraction of the audience it publicly claimed. The company is reported to have spent $50m in total buying the rights to its first package of sports programming, and claimed that 1.9 million people viewed the first 'Thursday Night Football' game on their platform. However, the 'viewers' figure has been challenged as misleading, with a number of journalists pointing out that actual number of people watching for at least 30 seconds on Amazon Prime was just 372,000. This represented just 2.5% of the programme's audience, and just 3.5% of Amazon Prime's members.