Facebook has appointed Google 's head of network agencies and media relations , Andy Mihalop , to head up Facebook 's UK sales operation of its ad tech business , Atlas . Befitting the momentum behind Atlas, we are delighted to have the very best talent in the industry joining the team in our offices all around the world." His remit includes running Atlas sales in the UK , and helping develop the product so Facebook can go head to head with Google for advertising spend .
Facebook has appointed Google 's head of network agencies and media relations , Andy Mihalop , to head up Facebook 's UK sales operation of its ad tech business , Atlas . His remit includes running Atlas sales in the UK , and helping develop the product so Facebook can go head to head with Google for advertising spend .