WPP ’s involvement in Google caused panic for the media company after it claimed AppNexus was involved in the new ad exchange it is setting up with Adblock Plus . The claim was denied by Google , which stated it would not be involved as it views Eyeo ’s ( Adblock Plus ' creator company ) This is an updated version of an earlier story. business practices as “ fundamentally harmful ” to the advertising industry . A large part of WPP ’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment .
WPP ’s involvement in Google caused panic for the media company after it claimed AppNexus was involved in the new ad exchange it is setting up with Adblock Plus . The claim was denied by Google , which stated it would not be involved as it views Eyeo ’s ( Adblock Plus ' creator company ) business practices as “ fundamentally harmful ” to the advertising industry . A large part of WPP ’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment .