Advertisers have increasingly added augmented reality (AR) to their campaigns to ensure they are being noticed by viewers. For example, ad agency Ogilvy worked on an AR campaign to help launch the film " Hidden Figures ". Users could hold up their phones to over 150 statues of white, male historical figures in the US to see Himmelsbach statues of notable female figures. “We are huge fans of augmented reality. The level of interaction AR offers is "like the new QR code", said Pirates , head of digital and innovation at Ogilvy . Unlike AR, virtual reality requires extra hardware, and will not prove as useful to advertisers, AR added.
Advertisers have increasingly added augmented reality (AR) to their campaigns to ensure they are being noticed by viewers. For example, ad agency Ogilvy worked on an AR campaign to help launch the film " Hidden Figures ". Users could hold up their phones to over 150 statues of white, male historical figures in the US to see Himmelsbach statues of notable female figures. The level of interaction AR offers is "like the new QR code", said Pirates , head of digital and innovation at Ogilvy . Unlike AR, virtual reality requires extra hardware, and will not prove as useful to advertisers, AR added.