Accor and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the next five years, seeking to improve the customer experience. The companies said they will work together on projects that include “personalized shopping experiences,” as well as online retail stores for apparel, home goods and other products. The collaboration coincides with the roll-out of ALL - Accor Live Limitless, Accor’s soon-to-be launched loyalty programme. We look forward to enabling the hundreds of millions of Chinese consumers in Alibaba's ecosystem to discover the world, and to enjoy stress-free and memorable travel with new digital experiences. Beyond accommodation, Accor’s services offer new ways to work, live and play, including its co-working brands.
Accor and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the next five years, seeking to improve the customer experience. The companies said they will work together on projects that include “personalized shopping experiences,” as well as online retail stores for apparel, home goods and other products. The collaboration coincides with the roll-out of ALL - Accor Live Limitless, Accor’s soon-to-be launched loyalty programme. Beyond accommodation, Accor’s services offer new ways to work, live and play, including its co-working brands.