Havas has acquired Indian digital agency Langoor, which will be rebranded as Langoor Havas. The deal is in line with the company’s strategy to strengthen its digital skills offering in the country. Ganganna will be the new entity’s chief digital officer, and will report to Rana Barua, who is the group chief executive officer of Havas Group India. Financials were not disclosed. The deal is the advertising and PR firm's second acquisition in India this year. “Advertising agencies are looking for a way to expand their reach beyond traditional media channels like TV or print by leveraging new technologies such as mobile apps, social media, video on demand (VOD)
Havas has acquired Indian digital agency Langoor, which will be rebranded as Langoor Havas. The deal is in line with the company’s strategy to strengthen its digital skills offering in the country. Financials were not disclosed. The deal is the advertising and PR firm's second acquisition in India this year. “Advertising agencies are looking for a way to expand their reach beyond traditional media channels like TV or print by leveraging new technologies such as mobile apps, social media, video on demand (VOD)