£3.5 million acquisition of mobile location data startup Statiq, revealed Friday. Telecoms operators are increasingly targeting the £100bn mobile ad spend market, with Ericsson, Smartpipe and start-ups like Zeotap and Cinarra Systems each launching their own mobile ad platform. The UK is also set to be a key market for digital advertising in 2017, as it has been since 2012, when Google launched its AdWords service. However, the introduction of the European General Data Protection Regulation in 2018 will enforce the stringent privacy rights of carriers' customers. Additionally, carriers will need to partner and share data core to their profitability in order to compete with the scale of data offered by internet giants Google, Facebook and Apple.
Telecoms operators are increasingly targeting the £100bn mobile ad spend market, with Ericsson, Smartpipe and start-ups like Zeotap and Cinarra Systems each launching their own mobile ad platform. The UK is also set to be a key market for digital advertising in 2017, as it has been since 2012, when Google launched its AdWords service. However, the introduction of the European General Data Protection Regulation in 2018 will enforce the stringent privacy rights of carriers' customers. Additionally, carriers will need to partner and share data core to their profitability in order to compete with the scale of data offered by internet giants Google, Facebook and Apple.