Global advertising company Havas Group has thrown down the gauntlet to its bigger rivals with the unveiling of its Client Trading Solution (CTS). Dubbed the "control tower", the system allows clients to track and monitor their programmatic buying in one place, from costs and investments to outcomes and return on investment. Havas Group global MD Dominique Delport says: “When you consider that 75 per cent of marketers say that they are concerned by the level of transparency in programmatic, Client Trading Solution is a significant breakthrough. " The new platform is designed for companies that want to better understand how they can best use data analytics across all aspects of their business.
Global advertising company Havas Group has thrown down the gauntlet to its bigger rivals with the unveiling of its Client Trading Solution (CTS). Dubbed the "control tower", the system allows clients to track and monitor their programmatic buying in one place, from costs and investments to outcomes and return on investment. " The new platform is designed for companies that want to better understand how they can best use data analytics across all aspects of their business.