In New York , merchandise retailers are doing brisk business selling Jeremy Lin 's No . 17 jerseys . Risheng may have hit a jackpot if Lin 's marketing magic continues . The New York Giants point guard has himself has applied to trademark ` ` . '' But Lin may not win the trademark in China , where laws protect early applicants . A Chinese retailer has registered Lin 's English and Chinese names as trademarks in China .
In New York , merchandise retailers are doing brisk business selling Jeremy Lin 's No . 17 jerseys . The New York Giants point guard has himself has applied to trademark ` ` . '' But Lin may not win the trademark in China , where laws protect early applicants . A Chinese retailer has registered Lin 's English and Chinese names as trademarks in China .