Eyeo GmbH, the company behind Adblock Plus, launched its first programmatic technology for ad-blocking audiences on 12 September. The new technology, called “Eyeo”, is a way to allow publishers and advertisers to target ads based on what users are doing with their browsers. “What makes AAX unique in the space is that it’s truly a different audience,” he said. Only a small number of companies are thought to be participating in the project, but the company's CEO, Till Faida, has revealed that 40 of the US's 100 most-trafficked sites, and 20% of the top 10,000 globally, are already using the network.
Eyeo GmbH, the company behind Adblock Plus, launched its first programmatic technology for ad-blocking audiences on 12 September. The new technology, called “Eyeo”, is a way to allow publishers and advertisers to target ads based on what users are doing with their browsers. Only a small number of companies are thought to be participating in the project, but the company's CEO, Till Faida, has revealed that 40 of the US's 100 most-trafficked sites, and 20% of the top 10,000 globally, are already using the network.