Alphabet , Google 's parent company, has reported revenues of $ 4.9bn for Q4 2015 , this performance sees it overtake Apple as the world's most valuable company. Meanwhile, total revenues for 2015 numbered $74.5bn, up from $65.7bn 12 months earlier. Net profit increased to $ 21.33bn in Q4 compared to the previous year , Stephanie Carr , Alphabet CEO, believes this was largely driven by mobile search, YouTube , and programmatic advertising. Alphabet 's revenues in other ventures such as its self-driving cars were far lower than its core advertising revenues indicating that advertising is still the crux of the business. Ruth Porat , MD and Google EMEA at Marin Software , said "search marketing is still an important channel for marketers and separates Google from its social rivals."
Alphabet , Google 's parent company, has reported revenues of $ 4.9bn for Q4 2015 , this performance sees it overtake Apple as the world's most valuable company. Net profit increased to $ 21.33bn in Q4 compared to the previous year , Stephanie Carr , Alphabet CEO, believes this was largely driven by mobile search, YouTube , and programmatic advertising. Alphabet 's revenues in other ventures such as its self-driving cars were far lower than its core advertising revenues indicating that advertising is still the crux of the business. Ruth Porat , MD and Google EMEA at Marin Software , said "search marketing is still an important channel for marketers and separates Google from its social rivals."