At 74, there is no sign of the drive and desire diminishing as he has helped mould a company that in 18 months has grown to employ 1,850 people in 23 countries. S4 ’s acquisition of S4 Capital created the template for all subsequent deals, which Sir Sorrel refers to as mergers. The transactions follow a two -pronged approach paying founders half of the consideration cash and half in half equity, reflecting a “buy-in” philosophy, Martin Sorrell said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. Each of the new agencies are merged into one of one arms: content production or programmatic placing online ads.
S4 ’s acquisition of S4 Capital created the template for all subsequent deals, which Sir Sorrel refers to as mergers. The transactions follow a two -pronged approach paying founders half of the consideration cash and half in half equity, reflecting a “buy-in” philosophy, Martin Sorrell said. Breaking with tradition in the media advertising and marketing industry, none of the deals include earn-out agreements, significantly reducing the risk of another mass exodus down the road. Each of the new agencies are merged into one of one arms: content production or programmatic placing online ads.