Snapchat is to share its ad revenue with creators. The decision followed a creators’ summit to discuss support. The company has also replaced licensing fees for publishers with a similar share of ad revenue. Snapchat content maker Mike Metzler said the ad revenue move was “much needed” and that if he had not been able to monetise his content he would have put his efforts “elsewhere”. But it remains unclear how many creators will be affected by this move. YouTube and VidCon already share ad revenue with creators and Facebook is considering options for monetization on Facebook and Instagram.
Snapchat is to share its ad revenue with creators. The decision followed a creators’ summit to discuss support. The company has also replaced licensing fees for publishers with a similar share of ad revenue. Snapchat content maker Mike Metzler said the ad revenue move was “much needed” and that if he had not been able to monetise his content he would have put his efforts “elsewhere”. He added that it also gave advertisers more places to run their ads. YouTube and VidCon already share ad revenue with creators and Facebook is considering options for monetization on Facebook and Instagram.