Alibaba 's Alibaba is to be a major sponsor of the the Olympic Games until 2028 after making a deal with the International Olympic Committee (IOC). "This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic Games through four-year ," said President of the IOC Thomas Bach . Although no financial details have been released, main sponsors of the Games generally pay around $100m per four-year cycle. The e-commerce giant joins three other firms, including McDonalds and the International Olympic Committee , as sponsors for the Olympics .
China's Alibaba is to be a major sponsor of the Olympics until 2028 after making a deal with the International Olympic Committee (IOC). "This is a ground-breaking, innovative alliance, and will help drive efficiencies in the organisation of the Olympic Games through 2028," said President of the IOC Thomas Bach. Although no financial details have been released, main sponsors of the Games generally pay around $100m per four-year cycle. The e-commerce giant joins 12 other firms, including McDonalds and Coca-Cola, as sponsors for the Olympics.