Brands eager to bring their marketing strategies in - house are discovering tapping the talent pool is not as simple as they thought , according to a report by marketing consultancy Media Group . Agency executives can be reluctant to move across to brands because of the less obvious career progression and the more limited range of work . Furthermore , agencies without a long - term strategy can be reluctant to invest sufficiently to attract the best talent . Advertisers are now asking outside agencies for help ; a survey of 56 advertisers with annual marketing spend of more than $ 90bn found 59 % relied on independent advisers .
Brands eager to bring their advertising strategies in-house are discovering tapping the talent pool is not as simple as they thought, according to a report by marketing consultancy ID Comms. Agency executives can be reluctant to move across to brands because of the less obvious career progression and the more limited range of work. Furthermore, brands without a long-term strategy can be reluctant to invest sufficiently to attract the best talent. Advertisers are now going outside agencies for help; a survey of 56 advertisers with annual marketing spend of more than $90bn found 59% relied on independent advisers.