Pillet told journalists at a briefing on Thursday (30 August) Spirits maker Pernod Ricard has "dramatically" increased ad spend on Amazon in the UK, according to Managing Director Laurent Pillet. This has resulted in sales growth of more than 100% with Amazon in the UK over the past year, he added. The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future. "We are seeing a lot of interest from customers who want to order their drinks online but don't know how to," said Mr Pillet, adding that there was no limit to what could be ordered through Amaz@@ The group recently reported organic sales growth of 6% in 2017/18, with profits up 6.3% at €2.4bn.
Spirits maker Pernod Ricard has "dramatically" increased ad spend on Amazon in the UK, according to Managing Director Laurent Pillet. This has resulted in sales growth of more than 100% with Amazon in the UK over the past year, he added. The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future. "We are seeing a lot of interest from customers who want to order their drinks online but don't know how to," said Mr Pillet, adding that there was no limit to what could be ordered through Amaz@@ The group recently reported organic sales growth of 6% in 2017/18, with profits up 6.3% at €2.4bn.