Lesser known Chinese smartphone maker, Transsion Holdings, has become the top player in Africa's rapidly-expanding smartphone market, with 38% market share, beating Apple and Samsung, according to industry research firm IDC. The company is also working on a new version of its popular Android operating system, which will be available for sale later this year.
Lesser known Chinese smartphone maker, Transsion Holdings, has become the top player in Africa's rapidly-expanding smartphone market, with 38% market share, beating Apple and Samsung, according to industry research firm IDC. Selling under the Tecno, itel and Infinix brands, Transsion tailored its products to match the needs of local customers, optimising cameras for darker skin tones, and including two SIM card slots after research showed it was common for African users to carry additional cards to avoid higher charges on out-of-network calls.