Marketing company Cardlytics is using its Cardlytics Direct system to power the cash - back rewards programme for Wells Fargo . It will use algorithms and machine learning through the Purchase Intelligence platform which processes data from millions of transactions across thousands of financial institutions . The joint venture will boost Wells Fargo ’s rewards programme and give Cardlytics the bank ’s best data . Click here to apply. The news came as Cardlytics revealed total revenue up 20 % to $ 35.6 m for the second quarter with Cardlytics Direct making up most of that revenue .
Marketing company Cardlytics is using its Cardlytics Direct system to power the cash - back rewards programme for Wells Fargo . It will use algorithms and machine learning through the Purchase Intelligence platform which processes data from millions of transactions across thousands of financial institutions . The joint venture will boost Wells Fargo ’s rewards programme and give Cardlytics the bank ’s best data . The news came as Cardlytics revealed total revenue up 20 % to $ 35.6 m for the second quarter with Cardlytics Direct making up most of that revenue .