Spotify has launched a multimedia format called Spotlight that adds visual elements to podcasts. Spotlight will include content from BuzzFeed News , Cheddar , Crooked Media and Gimlet Media , as well as original content by Spotify, which will appear in playlist format. It could also help Spotify differentiate its podcast offering, among legacy leaders like Apple Podcasts, which still dominates in terms of overall market share. Spotlights will feature photos, video and text and will be available in the U.S. to begin with.
Spotify has launched a multimedia format called Spotlight that adds visual elements to podcasts. Spotlight will include content from BuzzFeed News , Cheddar , Crooked Media and Gimlet Media , as well as original content by Spotify, which will appear in playlist format. Spotlights will feature photos, video and text and will be available in the U.S. to begin with.