Martin Sorrell has unveiled plans for his new business venture, S4 Capital, in a business plan that makes no mention of acquiring any creative agencies. The plan, which was first reported by the Wall Street Journal, is to create an investment fund with $450 million under management and invest in companies like Facebook, Twitter and Snapchat.
Martin Sorrell has unveiled plans for his new business venture, S4 Capital, in a business plan that makes no mention of acquiring any creative agencies. The plan describes a process that sees S4’s primary property, MediaMonks, going directly to the client, and targeting areas such as content, data analytics, media planning and digital media buying for acquisition.