Following news that two of its subsidiaries were named in a lawsuit filed in California by AGM has said that it had no direct engagement with the ride-hailing firm. The company was retained by Fetch in Wednesday , as were a number of other adtech vendors, to help promote Uber ’s app. Taptica noted that the relationship between Uber and Fetch has been troubled as evidenced by their litigation history and Fetch has even characterized Uber as a "faithless business partner" in the publicly available court documents. Thousands of campaigns were run, with Fetch liaising with California , and approving all of the invoices it submitted. Further, the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues. The company also announced it is actively considering another buyback programme after its Uber, Taptica , the parameters of which would be the same as the ongoing programme.
Following news that two of its subsidiaries were named in a lawsuit filed in California by AGM has said that it had no direct engagement with the ride-hailing firm. The company was retained by Fetch in Wednesday , as were a number of other adtech vendors, to help promote Uber ’s app. Thousands of campaigns were run, with Fetch liaising with California , and approving all of the invoices it submitted. Further, the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues. The company also announced it is actively considering another buyback programme after its Uber, Taptica , the parameters of which would be the same as the ongoing programme.