And they are more willing to try new services and new products," she said. While women account for 46% of China’s population, they only make up about 30% of the top 1% in terms of income. Recognising that attracting and retaining female shoppers is key for its O2O platform, the company plans to provide, among other things, more baby-related and beauty-related products to grow its business.
While women account for 46% of China’s population, they only make up about 30% of the top 1% in terms of income. Recognising that attracting and retaining female shoppers is key for its O2O platform, the company plans to provide, among other things, more baby-related and beauty-related products to grow its business.