Virtual reality ( VR ) could be the key to advertisers improving their relationship with consumers . In Q1 2016 , more than $ 1.2bn was invested in VR , according to Forbes , while Forrester predicts that more than 52 million headsets will be sold in the US by 2020 . Not only does VR broaden the narrative spectrum in which brands can credibly captivate audiences, but it also offers the potential to close the culture gap by adding more depth, human emotion and interactivity to the storytelling experience. Facebook 's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video content popping up in the social networks feeds . As publishers battle rising ad - revenue and viewability issues , emotionally resonant , 360-degree content offers a means of engaging with some consumers .
Virtual reality ( VR ) could be the key to advertisers improving their relationship with consumers . In Q1 2016 , more than $ 1.2bn was invested in VR , according to Forbes , while Forrester predicts that more than 52 million headsets will be sold in the US by 2020 . Facebook 's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video content popping up in the social networks feeds . As publishers battle rising ad - revenue and viewability issues , emotionally resonant , 360-degree content offers a means of engaging with some consumers .