Rupert Murdoch 's 21st Century Fox has made a preliminary bid to acquire Sky for an estimated $ 14.1bn . The deal could see the two firms " aligning around media " , according to Brian Smith , a senior equity analyst at Pivotal Research . “There’s no such thing as local advertising on TV historically in the UK, and AdSmart made it possible to do more in addressable.” He also said Sky could licence its content to Fox , while the US media company could gain a regional insight into the UK . Rupert Murdoch ’s News Corp tried to take over Sky in 2010 , but was stymied by the then - ongoing phone hacking scandal at News International .
Rupert Murdoch 's 21st Century Fox has made a preliminary bid to acquire Sky for an estimated $ 14.1bn . The deal could see the two firms " aligning around media " , according to Brian Smith , a senior equity analyst at Pivotal Research . He also said Sky could licence its content to Fox , while the US media company could gain a regional insight into the UK . Rupert Murdoch ’s News Corp tried to take over Sky in 2010 , but was stymied by the then - ongoing phone hacking scandal at News International .