Apple is reportedly planning to launch a cheaper iPhone in 2020, following falling sales and loss of Chinese market share to Huawei. The report claims that the company will be launching its new smartphone at an event on September 12, but it could come as early as September. Apple has seen two consecutive quarters of market share drops in 2019, according to IDC data, following its first reported decline in iPhone shipments and losing its status as leading smartphone maker to Huawei.
Apple is reportedly planning to launch a cheaper iPhone in 2020, following falling sales and loss of Chinese market share to Huawei. Expected to be the next-generation of iPhone SE, the device would be the first low-cost smartphone since the launch of the original SE in 2016, which sold 30 million units in its first year and a further 10 million by 2018. Apple has seen two consecutive quarters of market share drops in 2019, according to IDC data, following its first reported decline in iPhone shipments and losing its status as leading smartphone maker to Huawei.