Syfy have taken an interesting approach to try and get viewers to watch their adverts by using reverse psychology . VIDEO Using YouTube 's TrueView skippable ad system , which allows users to clickthrough after five seconds , Syfy created three ads and then told that viewers , " Do n't skip the ads . " Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the ads rather than using a blanket approach to disseminate the ads and found that people were less likely to see ads that contained a clever message .
Syfy have taken an interesting approach to try and get viewers to watch their adverts by using reverse psychology . Using YouTube 's TrueView skippable ad system , which allows users to clickthrough after five seconds , Syfy created three ads and then told that viewers , " Do n't skip the ads . " Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the ads rather than using a blanket approach to disseminate the ads and found that people were less likely to see ads that contained a clever message .