Snapchat has launched the Lens Creative Partners Program , aimed at connecting brands with augmented reality ( AR ) technology to experiment with and create quality AR Lenses . UK agencies Wieden + Kennedy , Adam&eve , Creators looking to be certified by the Program must demonstrate experience in developing quality AR experiences, and have completed a rigorous course about the development processes, creative best practices, ad policies and buy models that govern AR Lenses on Snapchat. We Are Social , Objectspace , DDB and Wunderman have signed up to the program . AR lenses are used by a third of Snapchat 's 186 million daily active users every day , while the AR Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times . Instagram has added a similar AR lens to its app , which enjoys a larger audience .
Snapchat has launched the Lens Creative Partners Program , aimed at connecting brands with augmented reality ( AR ) technology to experiment with and create quality AR Lenses . UK agencies Wieden + Kennedy , Adam&eve , We Are Social , Objectspace , DDB and Wunderman have signed up to the program . AR lenses are used by a third of Snapchat 's 186 million daily active users every day , while the AR Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times . Instagram has added a similar AR lens to its app , which enjoys a larger audience .