Redrow Homes' West Country branch has appointed communications agency Purplefish as its media relations patner. The Bristol-based agency will work for the housebuilder on communications for projects in Devon and Cornwall. Since 2016 Purplefish has worked with Redrow Homes South West, which covers most of Somerset, South Gloucestershire and parts of Wiltshire. Joanna Randall, managing director at Purplefish, said: "We are thrilled to have been appointed by Redrow West Country and look forward to working with them on the many exciting plans they have in place for 2018. "Redrow prides itself on building thriving and sustainable communities, investing in people and skills, and designing beautiful functional homes. "These are all messages we’re keen to communicate through a combination of media outreach, community engagement and social media. "It’s been a huge pleasure working with the team at Redrow South West over the last 18 months and we look forward getting to know their colleagues in the West Country." Annie Williams, head of sales at Redrow West Country, added: "We’re delighted to be working with Purplefish who have done a great job for our colleagues at Redrow South West. "We’ve got some beautiful current forthcoming developments across Devon and Cornwall and look forward to working with Purplefish’s team to promoting these new homes and other projects such as our bumblebee conservation work to wider audiences."
UK housebuilder Redrow's West Country bureau has appointed Bristol-based agency Purplefish as its local media relations partner, to work on communications covering the Devon and Cornwall regions. The move comes after a number of high-profile cases involving the company in recent years, including one where it was accused by residents of flooding their homes with toxic chemicals.