Micro - investing app Noah Kerner, CEO of Acorns, explained that since as many as 75 percent of his company’s users are millennials, a new way of doing rewards is necessary for retailers to break through to a younger demographic unwilling to put up with staid valued-shopper programs. , Amazon has launched ' Found rewards ' to increase retailers ' reward levels . The same retailers that have already signed up to the scheme will automatically invest in shoppers ’ Acorns accounts , replacing the way traditional reward programmes run .
Micro - investing app , Amazon has launched ' Found rewards ' to increase retailers ' reward levels . The same retailers that have already signed up to the scheme will automatically invest in shoppers ’ Acorns accounts , replacing the way traditional reward programmes run .