Masterpiece London will take up a pavilion at the Fine Art Asia fair in Hong Kong on 4-7 October, a first step in its international expansion. Part of a long-term partnership, the Masterpiece Pavilion will feature 20-25 exhibitors, while Fine Art Asia will be present at Masterpiece London in June. Is the decision to collaborate with an existing fair, rather than launch an entire new fair, a reflection of MCH’s broader cost cutting? The exhibition is part of an ongoing collaboration between Fine Art, which has been working with the British Museum to create new exhibitions and events for more than 20 years, and Masterpiece, which was founded by Sir In response to suggestions cost-cutting led to a collaboration rather than a standalone event, Lucie Kitchener, Masterpiece managing director, said it was approaching expansion in a “considered way”.
Masterpiece London will take up a pavilion at the Fine Art Asia fair in Hong Kong on 4-7 October, a first step in its international expansion. Part of a long-term partnership, the Masterpiece Pavilion will feature 20-25 exhibitors, while Fine Art Asia will be present at Masterpiece London in June. The exhibition is part of an ongoing collaboration between Fine Art, which has been working with the British Museum to create new exhibitions and events for more than 20 years, and Masterpiece, which was founded by Sir In response to suggestions cost-cutting led to a collaboration rather than a standalone event, Lucie Kitchener, Masterpiece managing director, said it was approaching expansion in a “considered way”.