“Its proactive engagement, people go to it for the content.” UK -based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. During the World Cup , the publisher experimented by posting more content to other platforms, including YouTube and Sportego eLeague . The shifting focus has resulted in Goal doubling its views on YouTube . Facebook views, however, have fallen by 30 percent . The website also pulled in 100,000 viewers for a live-stream of esports tournament Goal broadcast on live-streaming platform Twitch.
UK -based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. During the World Cup , the publisher experimented by posting more content to other platforms, including YouTube and Sportego eLeague . The shifting focus has resulted in Goal doubling its views on YouTube . Facebook views, however, have fallen by 30 percent . The website also pulled in 100,000 viewers for a live-stream of esports tournament Goal broadcast on live-streaming platform Twitch.