Since going public in March, the company has experienced a difficult couple months on the stock market, resulting in a class action charges over reportedly misleading investors. Lyft has restructured its marketing department following the departure of incumbent chief marketing officer Joy Howard . The company has split the job between two roles : vice - president of marketing operations and vice - president of brand . Both will report to co - founder and president John Zimmer , who will take an active role in shaping the brand . Howard departs after eight testing months in the job , after Lyft suffered class action charges for reportedly misleading investors .
Lyft has restructured its marketing department following the departure of incumbent chief marketing officer Joy Howard . The company has split the job between two roles : vice - president of marketing operations and vice - president of brand . Both will report to co - founder and president John Zimmer , who will take an active role in shaping the brand . Howard departs after eight testing months in the job , after Lyft suffered class action charges for reportedly misleading investors .