Pinterest has improved its campaign measurement methods by giving Two third-party influencer marketing platforms access to its content marketing software. OpenInfluence, Instagram , Klear , AspireIQ, Obvious.ly , Mavrck , Influence.co and Obvious.ly will gain access to profile data, including monthly views and followers, impressions, click-through rates and saves for pins. Today, Pinterest expanded its content marketing API to third-party influencer marketing platforms for the first time. The collaboration could see more brands paying for campaigns on the creative social media platform, which is planning an initial public offering next year , according to Obvious.ly .
Pinterest has improved its campaign measurement methods by giving Two third-party influencer marketing platforms access to its content marketing software. OpenInfluence, Instagram , Klear , AspireIQ, Obvious.ly , Mavrck , Influence.co and Obvious.ly will gain access to profile data, including monthly views and followers, impressions, click-through rates and saves for pins. The collaboration could see more brands paying for campaigns on the creative social media platform, which is planning an initial public offering next year , according to Obvious.ly .