Spending on the digital ad market in Europe reached € ##500 ( $ 62bn ) last year following the fastest levels of growth since 2011 . Large increases in the video , mobile , and social sectors caused the industry to grow by 13.9 % , according to figures from IAB Europe 's latest AdEx Benchmark study . The report found double - digit growth rates in 21 of the 28 markets covered , with the outstream video and mobile sectors achieving double - digit growth in every single market . “It is encouraging to see such healthy, double-digit growth across the entire region, driven largely by mobile and video. The UK had by far the highest level of spending on € ##500 , followed by Germany and France on € 5 and € 5.2bn respectively .
Spending on the digital ad market in Europe reached € ##500 ( $ 62bn ) last year following the fastest levels of growth since 2011 . Large increases in the video , mobile , and social sectors caused the industry to grow by 13.9 % , according to figures from IAB Europe 's latest AdEx Benchmark study . The report found double - digit growth rates in 21 of the 28 markets covered , with the outstream video and mobile sectors achieving double - digit growth in every single market . The UK had by far the highest level of spending on € ##500 , followed by Germany and France on € 5 and € 5.2bn respectively .