Google has unveiled a pilot scheme in which its search engine would return anti-radicalisation links to anyone typing in extremism-related words. Dr Anthony House, a senior Google executive, revealed that the company is “working on counter-narratives around the world…When people put potentially damaging search terms into our search engine they (will) also find these counter narratives.” The project will bring up these different narratives through ‘AdWords’ (Google's sponsored links), rather than the search results themselves. Dr House said later: "We offer Google AdWords Grants to NGOs so that meaningful counter-speech ads can be surfaced in response to search queries like 'join Isis'." House said this was an attempt “to help us understand what drives extremism and how we can work with partners like Facebook and Twitter to tackle it.”
Google has unveiled a pilot scheme in which its search engine would return anti-radicalisation links to anyone typing in extremism-related words. Dr Anthony House, a senior Google executive, revealed that the company is “working on counter-narratives around the world…When people put potentially damaging search terms into our search engine they (will) also find these counter narratives.” The project will bring up these different narratives through ‘AdWords’ (Google's sponsored links), rather than the search results themselves. House said this was an attempt “to help us understand what drives extremism and how we can work with partners like Facebook and Twitter to tackle it.”