WPP's Communications agency, tenthavenue, has partnered with Ozonetel to build a new version of Electra, the mobile marketing platform catering for developing markets. The company is also working on an app that will allow users in emerging markets to buy and sell goods online using their smartphones. Rupert Day, global CEO for tenthavenue, said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content.”
WPP's Communications agency, tenthavenue, has partnered with Ozonetel to build a new version of Electra, the mobile marketing platform catering for developing markets. This new partnership will allow brands to utilise enhanced mobile marketing capabilities. Rupert Day, global CEO for tenthavenue, said, “This deal is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content.”