While women account for 46 % of China ’s internet users , they generate 40 % of revenues in the rapidly - growing online - to - offline ( O2O ) sector , which enables customers to pay online for services such as cinema tickets , restaurant bookings and travel , according to a new report from group - buying e - commerce site China Online . Recognising that attracting and retaining female shoppers is key for its O2O platform , the company plans to provide , among other things , more baby - related and beauty - related products to grow its business .
While women account for 46% of China’s internet users, they generate 62% of revenues in the rapidly-growing online-to-offline (O2O) sector, which enables customers to pay online for services such as cinema tickets, restaurant bookings and travel, according to a new report from group-buying e-commerce site Baidu Nuomi. Recognising that attracting and retaining female shoppers is key for its O2O platform, the company plans to provide, among other things, more baby-related and beauty-related products to grow its business.