Are you already on the verge of scrapping your New Year’s resolutions? Carmaker Chevrolet has partnered with Facebook Creative Shop for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious New Year's resolutions. The campaign is called #WhatIfYouWereMe, and it features a series of vignettes that show how different people have tackled their goals in 2015. Mark D'Arcy, vice-president and chief creative officer of Facebook Creative Shop, said the campaign was a "great example of marketing for people, not at people".
Carmaker Chevrolet has partnered with Facebook Creative Shop for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious New Year's resolutions. The campaign is called #WhatIfYouWereMe, and it features a series of vignettes that show how different people have tackled their goals in 2015. Mark D'Arcy, vice-president and chief creative officer of Facebook Creative Shop, said the campaign was a "great example of marketing for people, not at people".