Facebook 's swift growth in India 's digital market is forcing Alphabet into improving localisation of its services and refining its ad-buying tools. Where Google 's India revenues only just reached $ 1bn the previous year , Facebook is forecast to generate 1bn in the country in 2018 despite arriving there later. Over a similar period a year ago, Facebook came out on top. However, the ubiquity of Facebook properties including Indian and WhatsApp and the accessible, language-defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in last year , a reversal on the previous year .
Facebook 's swift growth in India 's digital market is forcing Alphabet into improving localisation of its services and refining its ad-buying tools. Where Google 's India revenues only just reached $ 1bn the previous year , Facebook is forecast to generate 1bn in the country in 2018 despite arriving there later. However, the ubiquity of Facebook properties including Indian and WhatsApp and the accessible, language-defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in last year , a reversal on the previous year .