Nearly 30% of Australian consumers use ad-blocking on at least one device, however, only 6% use it on their mobiles, according to an IAB report. One in five consumers said they used ad-blocking due to concerns over viruses and malware, while 16% claimed it was because of the numbers of ads on websites,with 9% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. The report also found that a third (32%)
Nearly 30% of Australian consumers use ad-blocking on at least one device, however, only 6% use it on their mobiles, according to an IAB report. One in five consumers said they used ad-blocking due to concerns over viruses and malware, while 16% claimed it was because of the numbers of ads on websites,with 9% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. Of the 70% asked to turn off ad-blocking to access content, 62% either turned off or deleted their blocker, or whitelisted a site in response.