Facebook is adopting a local selling structure in countries outside the US, meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin. The change means local governments may now have greater visibility of Facebook revenue related to domestic advertising sales. In Ireland, Facebook’s Irish subsidiary has been operating under an agreement with Dublin City Council since last year.
Facebook is adopting a local selling structure in countries outside the US, meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin. The change means local governments may now have greater visibility of Facebook revenue related to domestic advertising sales. The announcement comes amid increasing scrutiny of companies holding offshore revenue, particularly in Ireland, which was criticised by the European Commission for failing to collect unpaid taxes from Apple.