Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ ’s and landscaping materials suitable for a wide range of customers that will be the focus of four cross-group marketing campaigns. B&Q , Castorama and Brico Depot stores in the Romania , France , Poland and France will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. The campaign, which is the first of five unified campaigns to be launched this year, will allow all customers of Kingfisher-owned home improvement stores – operating as B&Q, Castorama and Brico Depot – to experience the same Outdoor product display and Point of Sale in stores and be inspired and informed by the same brochure, promoting outdoor projects. More than 60% of John Colley ’s outdoor products and 40% of its other ranges have been combined across all of its businesses since the company began restructuring its procurement teams in 2016 .
Kingfisher has developed a range of outdoor products including power tools, furniture, BBQ ’s and landscaping materials suitable for a wide range of customers that will be the focus of four cross-group marketing campaigns. B&Q , Castorama and Brico Depot stores in the Romania , France , Poland and France will share a common brochure, product displays and other marketing tools enabling the company to reduce costs. More than 60% of John Colley ’s outdoor products and 40% of its other ranges have been combined across all of its businesses since the company began restructuring its procurement teams in 2016 .