S4 Capital is on the hunt for sources of first-party data to give clients added value, Sir Martin Sorrell told shareholders during the company’s first-ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic." The company has been looking at ways to use its own data, including a new product called “Data Insights” that will allow customers to see how their Facebook friends have reacted to certain events.
S4 Capital is on the hunt for sources of first-party data to give clients added value, Sir Martin Sorrell told shareholders during the company’s first-ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic." S4 Capital is in takeover talks with two firms, one that has access to 90 million retail customers' records and another in the transportation sector with data relating to 100 million customers, according to Sorrell.