Victoria 's Secret is to introduce new products , marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes , in a bid to win back customers , said the new brand 's head , John Mehas . The shake - up came after same - store sales at Victoria 's Secret fell by 6 % last year . Parent company L Brands has seen its stock fall by more than 28 % this year . Meanwhile , L Brands is aiming to increase sales of its Pink underwear range to $ 1bn .
Victoria's Secret is to introduce new products, marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes, in a bid to win back customers, said the lingerie brand's head, John Mehas. The shake-up comes after same-store sales at Victoria's Secret fell by 6% last quarter. Parent company L Brands has seen its stock fall by more than 28% this year. Meanwhile, L Brands is aiming to increase sales of its Pink Sport range to $1bn.