SpotX has partnered with Moat to measure viewability and performance metrics across inventory sold through its platform. The new partnership will allow the company to offer a more comprehensive view of how users are viewing their content on mobile devices. With Moat’s Video Analytics, including metrics beyond viewability, SpotX customers will be able to optimise toward where users are paying the most attention to their videos,” Mr Goodhart said. " SpotX will be the first video platform to offer a check-box feature for viewability directly from an ad server, through this, publishers will be able to set specific viewability targets across devices for campaigns they traffic on behalf of buyers.
SpotX has partnered with Moat to measure viewability and performance metrics across inventory sold through its platform. The new partnership will allow the company to offer a more comprehensive view of how users are viewing their content on mobile devices. " SpotX will be the first video platform to offer a check-box feature for viewability directly from an ad server, through this, publishers will be able to set specific viewability targets across devices for campaigns they traffic on behalf of buyers.