New research suggests that sport is driving the growth of sponsorship deals globally as companies seek to take advantage of a platform which offers sustained exposure to highly engaged, multi-screen audiences. The report further highlighted how brands and companies are set to spend $65.8bn on sponsorship deals in 2018 without being sure of the return on investment (ROI). A study by Facebook found that the majority of the 4.9% growth in sponsorship partnerships projected for this year will come from sports, with businesses expected to spend a total of $ 65.8bn on deals in this year . North America will receive the greatest share of the investment at $ 24.2bn , with North America and Europe in second and third with $17.6bn and $16.6bn, respectively.
New research suggests that sport is driving the growth of sponsorship deals globally as companies seek to take advantage of a platform which offers sustained exposure to highly engaged, multi-screen audiences. A study by Facebook found that the majority of the 4.9% growth in sponsorship partnerships projected for this year will come from sports, with businesses expected to spend a total of $ 65.8bn on deals in this year . North America will receive the greatest share of the investment at $ 24.2bn , with North America and Europe in second and third with $17.6bn and $16.6bn, respectively.