Start-up company Index is looking to create a better experience of virtual wallets for bricks-and-mortar retailers, having raised $19 million in a Series B round of funding. The company, whose clients include American Apparel, was founded in 2013 by Jonathan Wall and Marc Freed-Finnegan , formerly of Google Wallet . Index wants to help offline companies build a picture of their customers that is in data terms as detailed as that available to online companies. “It’s not super realistic for a company like Google to have the focus and to dedicate the resources to build technology that integrates with retailers,” he said in an interview. Services provided by Index include unified databases to market to in-store customers online and also personalisation tools to provide insight into who a company's customers are and what they are buying.
Start-up company Index is looking to create a better experience of virtual wallets for bricks-and-mortar retailers, having raised $19 million in a Series B round of funding. The company, whose clients include American Apparel, was founded in 2013 by Jonathan Wall and Marc Freed-Finnegan , formerly of Google Wallet . Index wants to help offline companies build a picture of their customers that is in data terms as detailed as that available to online companies. Services provided by Index include unified databases to market to in-store customers online and also personalisation tools to provide insight into who a company's customers are and what they are buying.