RhythmOne is currently without a permanent chief executive. RhythmOne is said to be in late stage talks to merge with Google in a deal that would create one of the most powerful independent players in the US video advertising sector. The potential £260m ( £260m ) all-share deal aims to create a competitor to take on Facebook and Taptica International , which dominate the mass-market consumer brands segment.
RhythmOne is said to be in late stage talks to merge with Google in a deal that would create one of the most powerful independent players in the US video advertising sector. The potential £260m ( £260m ) all-share deal aims to create a competitor to take on Facebook and Taptica International , which dominate the mass-market consumer brands segment.