The campaign A Plastic-Free Aisle, will be launched by A Plastic Planet in the next few weeks, and environmentalists say their plan is "clear, simple and doable". Supermarkets including Tesco, Waitrose and Sainsbury’s said they would respond to the proposals once discussions with campaigners had taken place. The call for action comes amid the launch of film A Plastic Ocean, which is backed by the Plastic Oceans Foundation and is being shown at special screenings across Britain to highlight the sheer scale of plastic pollution in the sea. Sir David Attenborough, who was interviewed for the film, said: “The whole of the ecosystems of the world are built on healthy oceans and if that part of the planet becomes dysfunctional and goes wrong, the the whole of life on the planet will suffer.”
Supermarkets are facing calls to create plastic-free aisles in each of their stores in order to combat ocean pollution. Campaign group A Plastic Planet will ask retailers to package food in biodegradable materials. Of the 300 million tonnes of plastic produced worldwide each year , just 12% is recyclable. Much of the waste ends up in seas where it can poison marine life. Following the success of the £ 0.06 ($ 0.05 ) plastic bag charge, the Britain government is currently considering imposing a £ 0.20 charge on plastic bottles, which can be reclaimed when they are recycled.