Outdoor advertising company JCDecaux has launched an automatic platform offering programmatic trading for media sellers and buyers. VIOOH, pronounced “view”, offers automated trading, data management and content serving, and runs like an ad exchange. The idea is to make it easier than ever before for advertisers to reach their target audience with a single click of the mouse. It is being led by Jean-Christophe Conti, who has previously been VP of global partnerships at Yahoo and VP EMEA at AppNexus. JCDecaux owns 93.5% of VIOOH, which will be based in London, with the rest held by data specialist and modelling company Veltys. JCDecaux CEO Charles Decaux said the shareholding structure would evolve through talks with the ad industry.
Outdoor advertising company JCDecaux has launched an automatic platform offering programmatic trading for media sellers and buyers. VIOOH, pronounced “view”, offers automated trading, data management and content serving, and runs like an ad exchange. The idea is to make it easier than ever before for advertisers to reach their target audience with a single click of the mouse. JCDecaux owns 93.5% of VIOOH, which will be based in London, with the rest held by data specialist and modelling company Veltys. JCDecaux CEO Charles Decaux said the shareholding structure would evolve through talks with the ad industry.