Chinese conglomerate Tencent will provide WebMD's health care content to the one billion-plus users of its WeChat social network and its QQ messaging app, in a content licensing deal due to roll out by the end of the year. The deal, which is expected to be announced at an event on Tuesday, marks Tencent's first foray into healthcare content. China, which has a stretched health care system and an ageing population, is forecast to spend $1tn on health care by 2020, according to McKinsey & Co.
Chinese conglomerate Tencent will provide WebMD's health care content to the one billion-plus users of its WeChat social network and its QQ messaging app, in a content licensing deal due to roll out by the end of the year. Tencent will translate the content, adapt it for Chinese audiences, and focus on diseases that are more common in China, such as lung cancer, said Meng Zhang from Tencent Healthcare Information Center. China, which has a stretched health care system and an ageing population, is forecast to spend $1tn on health care by 2020, according to McKinsey & Co.