The Interactive Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 12% YoY , driven largely by search and mobile. Search, which made up 50 percent of revenue, represented $16.3 billion in ad spending. Mobile accounted for 47% of internet revenue totalling $ 16.3bn , up 89% from $ 8.2bn , whilst search made up 12% of revenue, representing $ 16.3bn in ad spending. The retail industry generated 21% of total digital ad spend, whilst finance contributed 47% and automotive accounted for 12% .
The Interactive Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 12% YoY , driven largely by search and mobile. Mobile accounted for 47% of internet revenue totalling $ 16.3bn , up 89% from $ 8.2bn , whilst search made up 12% of revenue, representing $ 16.3bn in ad spending. The retail industry generated 21% of total digital ad spend, whilst finance contributed 47% and automotive accounted for 12% .