Google is launching its anti - ad - blocking tool , Funding Choice , in Europe and Asia . In another bone it’s throwing to publishers, Google is also testing allowing them to use their own subscription services. With Funding Choices , publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off . Users can also turn to Google ’s ad - free advertising programme , from which Google receives a 10 % commission . Advertisers using Funding Choice report that typically just over a quarter of articles are being blocked . To use the new tool , publishers must meet the standards set by the Campaign for Better Ads .
Google is launching its anti - ad - blocking tool , Funding Choice , in Europe and Asia . With Funding Choices , publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off . Users can also turn to Google ’s ad - free advertising programme , from which Google receives a 10 % commission . Advertisers using Funding Choice report that typically just over a quarter of articles are being blocked . To use the new tool , publishers must meet the standards set by the Campaign for Better Ads .