Jana Meron, vice president of programmatic and data strategy at Business Insider, added: “If the industry is going to seriously take on counterfeit inventory, publishers need to immediately get behind ads.txt Fraudsters are costing premium publishers $ up to $3.5bn daily , Turner Ad Sales warned. Publishers faced each year losses of 5 , based on a valuation of $ 5 video cost per thousand (CPM) impressions, from fraudsters spoofing their inventory on ad exchanges. A study by the tech giant found some fraudsters were found to carry out up to 700m false ad requests each day, it added. The report advised marketers looking to run brand-safe programmatic ads that they should demand their campaigns only run on authorised inventory, and work more directly with their preferred brands.
Fraudsters are costing premium publishers $ up to $3.5bn daily , Turner Ad Sales warned. Publishers faced each year losses of 5 , based on a valuation of $ 5 video cost per thousand (CPM) impressions, from fraudsters spoofing their inventory on ad exchanges. A study by the tech giant found some fraudsters were found to carry out up to 700m false ad requests each day, it added. The report advised marketers looking to run brand-safe programmatic ads that they should demand their campaigns only run on authorised inventory, and work more directly with their preferred brands.