In the fight against ad-blockers, Canadian publisher, Narcity Media, has asked users that have enabled an ad-blocker to log in via their Facebook accounts to access its site ad-free. The move comes as a number of major publishers are moving away from blocking ads on mobile devices and instead focusing more heavily on providing content for free or at reduced cost. The effort looks to be a success, judging by the early performance. So far this approach seems to be successful, receiving 1,500 new users since it started.
In the fight against ad-blockers, Canadian publisher, Narcity Media, has asked users that have enabled an ad-blocker to log in via their Facebook accounts to access its site ad-free. The move comes as a number of major publishers are moving away from blocking ads on mobile devices and instead focusing more heavily on providing content for free or at reduced cost. So far this approach seems to be successful, receiving 1,500 new users since it started.