Younger male and female investors are having a marked influence on the growth of demand for socially responsible investment products , according to asset management giant BlackRock . Companies with good governance have the potential to create long-term shareholder value consistently. " Both groups have an interest in sustainability and impact outcomes , in addition to financial performance , " said Deborah Winsheel , global head of impact strategy at the world 's largest money manager . Millennials have become a key market because they are the biggest investors in exchange - traded securities and are socially aware , said Winsheel .
Younger male and female investors are having a marked influence on the growth of demand for socially responsible investment products , according to asset management giant BlackRock . " Both groups have an interest in sustainability and impact outcomes , in addition to financial performance , " said Deborah Winsheel , global head of impact strategy at the world 's largest money manager . Millennials have become a key market because they are the biggest investors in exchange - traded securities and are socially aware , said Winsheel .