Spending on the Australian mobile advertising market rose by an estimated 50 % to $ 1,731 m in Q1 2016 , according to the latest report by the Interactive Advertising Bureau and PWC . Although Google and Facebook , who dominate the marketplace , do not release any figures , Morgan Stanley suggests as much as 85 % of all “ new advertising dollars ” goes to the US giants . Video stalls Video display advertising contributed 25.3 per cent of general display expenditure. Mobile use is also on the rise in Australia , and mobile advertising is “ closing in on a majority of the general Australian advertising ” .
Spending on the Australian mobile advertising market rose by an estimated 50 % to $ 1,731 m in Q1 2016 , according to the latest report by the Interactive Advertising Bureau and PWC . Although Google and Facebook , who dominate the marketplace , do not release any figures , Morgan Stanley suggests as much as 85 % of all “ new advertising dollars ” goes to the US giants . Mobile use is also on the rise in Australia , and mobile advertising is “ closing in on a majority of the general Australian advertising ” .