Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business , according to an announcement on its investor relations page . By incorporating artificial intelligence and big data - based predictive modeling as a core proposition of its platform solutions business , the company claimed it can reduce costs of sales and service . Rocket Fuel 's managing director will become its general manager of platform solutions as part of the restructuring effort , while its SVP of product will become general of its media services business .
Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business, according to an announcement on its investor relations page. By harnessing artificial intelligence and big data-enabled predictive marketing as a core proposition of its platform solutions business, the company claimed it can reduce costs of sales and service. Rocket Fuel's managing director will become its general manager of platform solutions as part of the restructuring effort, while its SVP of product will become general of its media services business.