Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. Indian advertisers need to understand the benefits that programmatic ads can provide and ditch traditional forms if they want to engage the country 's smartphone users , set to number 600 million by 2020 , according to Vertoz CEO Ashish Shah . He said Indian marketers need to set aside bigger budgets for campaigns and do their homework when choosing partners , while an array of data management platforms can help publishers engage consumers more effectively using real - time data analysis .
Indian advertisers need to understand the benefits that programmatic ads can provide and ditch traditional forms if they want to engage the country 's smartphone users , set to number 600 million by 2020 , according to Vertoz CEO Ashish Shah . He said Indian marketers need to set aside bigger budgets for campaigns and do their homework when choosing partners , while an array of data management platforms can help publishers engage consumers more effectively using real - time data analysis .