Uber has raised $ 15bn from private investors since it launched as part of a strategy to ward off smaller competitors in the ever - growing market for ride - sharing technology , says Andrew Ross Sorkin of the New York Times . “ ' ’s money - grab is seemingly part of an unspoken strategy to mark its territory , ” Sorkin writes . “ Every time Uber raises another $ 1bn , venture capital investors and others may find it less attractive to back one of Uber ’s Uber’s most recent fund-raising effort — focused on the leveraged loan market — aims to avoid diluting the current base of shareholders. many rivals : Didi Chuxing , Lyft , Gett , Halo , etc ” . However , according to Sorkin , this strategy has not been particularly successful as yet , given that a long list of rivals has formed globally . Nevertheless , Uber ’s master plan could still come to fruition as these rivals will eventually run out of cash in the long - term and venture capitalists will become less inclined to invest in platforms going up against the mighty Uber .
Uber has raised $ 15bn from private investors since it launched as part of a strategy to ward off smaller competitors in the ever - growing market for ride - sharing technology , says Andrew Ross Sorkin of the New York Times . “ ' ’s money - grab is seemingly part of an unspoken strategy to mark its territory , ” Sorkin writes . “ Every time Uber raises another $ 1bn , venture capital investors and others may find it less attractive to back one of Uber ’s many rivals : Didi Chuxing , Lyft , Gett , Halo , etc ” . However , according to Sorkin , this strategy has not been particularly successful as yet , given that a long list of rivals has formed globally . Nevertheless , Uber ’s master plan could still come to fruition as these rivals will eventually run out of cash in the long - term and venture capitalists will become less inclined to invest in platforms going up against the mighty Uber .