Click this link to learn all about the INSIDER Newsletters today. Mobile app-install ads (which prompt users to download a mobile app) offer the most measurable return on investment, according to Business Insider. They are becoming increasingly popular as they help companies stand out from the millions of apps in the Google Play and Apple app stores. The study found that while some advertisers have been reluctant to embrace mobile-ad formats, others have embraced them because it allows for more targeted advertising with fewer ads.
Mobile app-install ads (which prompt users to download a mobile app) offer the most measurable return on investment, according to Business Insider. They are becoming increasingly popular as they help companies stand out from the millions of apps in the Google Play and Apple app stores. The study found that while some advertisers have been reluctant to embrace mobile-ad formats, others have embraced them because it allows for more targeted advertising with fewer ads.