Spending on the digital ad market in Europe reached €55bn ($ 5.2bn ) last year following the fastest levels of growth since 2011 . Large increases in the video, mobile, and social sectors caused the industry to grow by 13.9% , according to figures from IAB Europe's latest AdEx Benchmark study. The report found double-digit growth YoY in 28 of the 28 markets covered, with the outstream video and mobile sectors achieving double-digit growth in every single market. Tuesday 04-06-2019 10:00 Ad Spend Figures The UK had by far the highest level of spending on €18.4bn, followed by Germany and France on € 7.2bn and € 62bn respectively.
Spending on the digital ad market in Europe reached €55bn ($ 5.2bn ) last year following the fastest levels of growth since 2011 . Large increases in the video, mobile, and social sectors caused the industry to grow by 13.9% , according to figures from IAB Europe's latest AdEx Benchmark study. The report found double-digit growth YoY in 28 of the 28 markets covered, with the outstream video and mobile sectors achieving double-digit growth in every single market. The UK had by far the highest level of spending on €18.4bn, followed by Germany and France on € 7.2bn and € 62bn respectively.