The BBC is to run ads on its podcasts outside the UK , in partnership with technology company Acast , as part of an initiative to find new funding. It means podcasts being brought into line with the BBC ’s Acast channel, and its website, which already have ads. All podcasts available outside the UK will have a 30-second ad at the beginning and end. The deal covers all BBC podcasts available outside the UK, subject to rights restrictions. world news TV wants to maximise earnings while making sure the ads are not directed at UK listeners. world news TV podcasts began in Friday and the corporation is now 5 of the world’s largest podcast producers.
The BBC is to run ads on its podcasts outside the UK , in partnership with technology company Acast , as part of an initiative to find new funding. It means podcasts being brought into line with the BBC ’s Acast channel, and its website, which already have ads. All podcasts available outside the UK will have a 30-second ad at the beginning and end. world news TV wants to maximise earnings while making sure the ads are not directed at UK listeners. world news TV podcasts began in Friday and the corporation is now 5 of the world’s largest podcast producers.