Billions of dollars are lost every year due to ad blocking. every year AdBlock Plus lost $ Billions of dollars due to ad blocking, these huge losses in revenue should ring alarm bells. The fact is that 30% of the most desirable consumers use ad blockers and cannot be reached by branding advertisers, they seamlessly block Youtube ads on network members' websites using AdBlock Plus or DoubleClick . Ryan explains it this way: Google's traffic is likely to match the average ad-blocking rate in each market. Its ads in search are also blocked by AdBlock Plus users who have not opted to view "whitelisted ads," which Google pays to circumvent software from companies like AdBlock Plus , and with the rate of ad-blocking rising it means that Google"s revenues will fall so something has to change.
Billions of dollars are lost every year due to ad blocking. every year AdBlock Plus lost $ Billions of dollars due to ad blocking, these huge losses in revenue should ring alarm bells. The fact is that 30% of the most desirable consumers use ad blockers and cannot be reached by branding advertisers, they seamlessly block Youtube ads on network members' websites using AdBlock Plus or DoubleClick . Its ads in search are also blocked by AdBlock Plus users who have not opted to view "whitelisted ads," which Google pays to circumvent software from companies like AdBlock Plus , and with the rate of ad-blocking rising it means that Google"s revenues will fall so something has to change.