Yahoo is set to expand live video , promote its technology capabilities to consumers and focus on the four core content verticals of sports , finance , news and entertainment in an effort to grow the company . CRO , Lisa Utzschneider , indicated that rather than ‘ narrowing ’ the company is seeing growth in areas that appeal most to its user base . "And I think we're getting better as a company in deprioritizing areas that don't make sense for our users and not investing there." To keep its users returning , Yahoo has invested heavily in programmatic advertising to provide the ‘ best content experiences ’ for its customers .
Yahoo is set to expand live video , promote its technology capabilities to consumers and focus on the four core content verticals of sports , finance , news and entertainment in an effort to grow the company . CRO , Lisa Utzschneider , indicated that rather than ‘ narrowing ’ the company is seeing growth in areas that appeal most to its user base . To keep its users returning , Yahoo has invested heavily in programmatic advertising to provide the ‘ best content experiences ’ for its customers .