Online office space marketplace ##s claims that demand for space in WeWork offices is three times greater than that of its nearest rival , and six times more than demand for desks in Regus offices , despite the IWG brand having a bigger footprint according to Truss founder Tom Smith . Still, he says, WeWork could still be a very successful company if it aims lower and sets itself more modest goals. The WeWork name has become ubiquitous with co - working , giving the company a massive following , he said . However , he said it is hard to see how being better known , having better designed offices , free beer and more chic décor than the competition leads to a market ten times greater than IWG . WeWork claims its builders are a “ global physical platform ” providing valuable sources of data that is used to power a range of other services and value - added products , which are expected to provide higher margin incremental cash flow .
Online office space marketplace ##s claims that demand for space in WeWork offices is three times greater than that of its nearest rival , and six times more than demand for desks in Regus offices , despite the IWG brand having a bigger footprint according to Truss founder Tom Smith . The WeWork name has become ubiquitous with co - working , giving the company a massive following , he said . However , he said it is hard to see how being better known , having better designed offices , free beer and more chic décor than the competition leads to a market ten times greater than IWG . WeWork claims its builders are a “ global physical platform ” providing valuable sources of data that is used to power a range of other services and value - added products , which are expected to provide higher margin incremental cash flow .