Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised . After a weak start to 2016 , with monthly sales of $ 510 m , down from an expected $ 610 m , Twitter moved its app from the crowded “ Social Networking ” category , which also features Instagram , Pinterest , Facebook , WhatsApp and Messenger , to the “ News ” category , in doing so , the app moved from a # 2 ranking to # 1 . Twitter hopes to appeal to new iPhone users who are more likely to consider app development during the app setup process . Meanwhile, none of its prior efforts to revamp its product have seemingly paid off, including changes to how tweets are sorted in users’ timelines, the addition of polls, changing “favorites” to “likes,” or even the launch of a new product called “Moments,” which attempts to summarize the best of Twitter in a separate tab. The change could also boost Twitter ’s “ overall ” ranking , currently # 28 , by increasing its visibility in the store ’s “ " Apps ” chart , and increase downloads by appealing to a different audience demographic .
Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised . After a weak start to 2016 , with monthly sales of $ 510 m , down from an expected $ 610 m , Twitter moved its app from the crowded “ Social Networking ” category , which also features Instagram , Pinterest , Facebook , WhatsApp and Messenger , to the “ News ” category , in doing so , the app moved from a # 2 ranking to # 1 . Twitter hopes to appeal to new iPhone users who are more likely to consider app development during the app setup process . The change could also boost Twitter ’s “ overall ” ranking , currently # 28 , by increasing its visibility in the store ’s “ " Apps ” chart , and increase downloads by appealing to a different audience demographic .