PARIS (Reuters) - Kering, owner of brands including Gucci, will tighten its grip on its e-commerce operations, focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data. Luxury brand owner Kering is taking greater control of its e-commerce sales by focusing on selling products on its own branded sites and through ventures where it can control its image. The company said in a statement that the deal will allow it to “better serve our customers while also providing them with more personalized experiences across all channels.” The firm has not confirmed how much it will spend on its own e-commerce operation, but said it may consider joining LVMH’s planned blockchain platform aimed at authenticating luxury goods. Online sales made up 9.4% of Kering’s 2018 revenues.
Luxury brand owner Kering is taking greater control of its e-commerce sales by focusing on selling products on its own branded sites and through ventures where it can control its image. The company said in a statement that the deal will allow it to “better serve our customers while also providing them with more personalized experiences across all channels.” The firm has not confirmed how much it will spend on its own e-commerce operation, but said it may consider joining LVMH’s planned blockchain platform aimed at authenticating luxury goods. Online sales made up 9.4% of Kering’s 2018 revenues.