LAGOS , Nigeria ( Reuters ) -- Nigeria 's television survival show has been suspended after a contestant drowned in preparation for the program , said Dutch brewer Heineken 's local unit which is sponsoring the show . Anthony Ogadje , 25 , and nine other contestants had gone to Shere Hills Lake in Nigeria 's hilly Plateau State to prepare for the `` Gulder Ultimate Search , '' which sets a variety of physical challenges for participants . A statement from Nigerian Breweries on Monday said Ogadje died suddenly and he was thought to have drowned . `` All attempts to revive him by the attendant medical team and the lifeguards , including his fellow contestants , failed , '' said Nigerian Breweries , which is majority-owned by the Dutch giant . Broadcasting had been due to start on Thursday . In the show , the weakest contestants are evicted one by one until a winner emerges . The prize money is a big attraction in a country where most people live in extreme poverty and benefit little from Nigeria 's oil wealth . The winner was to get 5 million naira ( about $ 39,000 ) in cash , a four-wheel drive jeep and another 500,000 naira ( about $ 3,900 ) to buy clothes . The winner could also have expected to become an instant celebrity , attracting sponsorship deals . The Ultimate Search , which started in 2004 , gets high ratings . E-mail to a friend . Copyright 2007 Reuters . All rights reserved.This material may not be published , broadcast , rewritten , or redistributed .
Anthony Ogadje , 25 , reportedly drowned in Shere Hills Lake . He was preparing for the show , `` Gulder Ultimate Search '' Dutch brewer Heineken 's local unit sponsors the program .