Ravi Shankar : Gene Seymour brought classical Shankar music to a global audience . He says he was legendary in India when he made cross-genre connections . ( Dial up `` Norwegian Wood '' from the Beatles ' 1965 album `` Rubber Soul '' and you 'll hear that instrument poking out the theme . ) The the Rolling Stones ' hip to India before Beatles , but sitar could soon be heard on their records . Seymour : His sound transcended pop associations to carve out singular spot in music .
Ravi Shankar : Gene Seymour brought classical Shankar music to a global audience . He says he was legendary in India when he made cross-genre connections . The the Rolling Stones ' hip to India before Beatles , but sitar could soon be heard on their records . Seymour : His sound transcended pop associations to carve out singular spot in music .