While eCPMs Ragnar Kruse, CEO of Smaato, has found "data truly is the new mobile currency," after noting publishers who give accurate data are likely to be offered significantly more money from advertisers. The company said it will use its own proprietary algorithms and artificial intelligence to analyze user behavior on Facebook in order to make recommendations for advertisers based on their interests. (cost per thousand advertising impressions) based on GPS coordinates increased by 162%, and eCPM's based on gender increased by an average of 146%. eCPMs for ad impressions that passed data increased by 120% in 2015, while those without data increased by just 42%.
Ragnar Kruse, CEO of Smaato, has found "data truly is the new mobile currency," after noting publishers who give accurate data are likely to be offered significantly more money from advertisers. The company said it will use its own proprietary algorithms and artificial intelligence to analyze user behavior on Facebook in order to make recommendations for advertisers based on their interests. (cost per thousand advertising impressions) based on GPS coordinates increased by 162%, and eCPM's based on gender increased by an average of 146%. eCPMs for ad impressions that passed data increased by 120% in 2015, while those without data increased by just 42%.