Spending on the digital ad market in Europe reached € ##500 ( $ 62bn ) last year following the fastest levels of growth since 2011 . Large increases in the video , mobile , and social sectors caused the industry to grow by 13.9 % , according to figures from IAB Europe 's latest AdEx Benchmark study . The report found double - digit growth rates in 21 of the 28 markets covered , with the outstream video and mobile sectors achieving double - digit growth in every single market . The UK had by far the highest level of spending on € ##500 , followed by Germany and France on € 5 and € 5.2bn respectively .
Spending on the digital ad market in Europe reached €55bn ($62bn) last year following the fastest levels of growth since 2011. Large increases in the video, mobile, and social sectors caused the industry to grow by 13.9%, according to figures from IAB Europe's latest AdEx Benchmark study. The report found double-digit growth YoY in 21 of the 28 markets covered, with the outstream video and mobile sectors achieving double-digit growth in every single market. The UK had by far the highest level of spending on €18.4bn, followed by Germany and France on €7.2bn and €5.2bn respectively.