A recent study at Hohenhiem University revealed German fans showed more willingness in 2018 to spend money supporting their national team than in previous World Cups. German soccer fans will spend more on World Cup memorabilia, including Adidas replica shirts, than during the 2014 tournament, although official FIFA sponsorship is losing its impact, a survey published on Wednesday said. The study, conducted by the university's Institute of Sport and Society, found that Germans were willing to pay for a ticket to watch Germany play against Portugal or Spain - two teams they have never played before. Fans awareness of official FIFA sponsors, however, seems to have declined, with large corporations showcasing the ability to be associated with the World Cup through national teams and football accessories rather than directly with FIFA.
A recent study at Hohenhiem University revealed German fans showed more willingness in 2018 to spend money supporting their national team than in previous World Cups. The study, conducted by the university's Institute of Sport and Society, found that Germans were willing to pay for a ticket to watch Germany play against Portugal or Spain - two teams they have never played before. Fans awareness of official FIFA sponsors, however, seems to have declined, with large corporations showcasing the ability to be associated with the World Cup through national teams and football accessories rather than directly with FIFA.