Skin cancer rates are rising in Britain. Jewson is behind the “ Cover up , Mate ” NHS campaign , which is aims to get construction workers wearing sunscreen to reduce the risk of developing skin cancer . Construction workers account for around 44 % of UK melanoma skin cancer - related deaths each year , according to an Imperial College study that was commissioned by Institution of Occupational Safety and Health .
Jewson is behind the “ Cover up , Mate ” NHS campaign , which is aims to get construction workers wearing sunscreen to reduce the risk of developing skin cancer . Construction workers account for around 44 % of UK melanoma skin cancer - related deaths each year , according to an Imperial College study that was commissioned by Institution of Occupational Safety and Health .