Non-profit group the Coco-Cola has filed a lawsuit against Praxis Project and Coco-Cola ( ABA ) accusing them of deliberately misleading consumers about the health effects of soda. The suit also claims that Coke targets kids with its advertising -- just like the cigarette companies -- as a way "to replenish the ranks of its customers, and it tries to recruit them young. The complaint claims Coco-Cola and ABA 's actions are as bad as the tobacco giants and that the soda is as dangerous to health as cigarettes, it references the tobacco cases settled in the US in 1998 . The suit also charges that Coco-Cola targets children with its advertising. If the lawsuit is successful, implications could be far-reaching, not only for Coca-Cola but the soda and food and beverage industries.
Non-profit group the Coco-Cola has filed a lawsuit against Praxis Project and Coco-Cola ( ABA ) accusing them of deliberately misleading consumers about the health effects of soda. The complaint claims Coco-Cola and ABA 's actions are as bad as the tobacco giants and that the soda is as dangerous to health as cigarettes, it references the tobacco cases settled in the US in 1998 . The suit also charges that Coco-Cola targets children with its advertising. If the lawsuit is successful, implications could be far-reaching, not only for Coca-Cola but the soda and food and beverage industries.