The launch is rumored to come as soon as later this month, and will only be available for purchase by Amazon Prime members. Tech Crunch cites a report from the Wall Street Journal that suggests Amazon is planning to sell its own brands of private - label perishable groceries . Available exclusively to its Amazon Prime customers , the new offering is rumoured to launch later this year and follows on from the e - commerce giant 's expansion into private - labelled consumer electronic and clothing ranges .
Tech Crunch cites a report from the Wall Street Journal that suggests Amazon is planning to sell its own brands of private - label perishable groceries . Available exclusively to its Amazon Prime customers , the new offering is rumoured to launch later this year and follows on from the e - commerce giant 's expansion into private - labelled consumer electronic and clothing ranges .