Outdoor advertising company JCDecaux has developed an automatic platform offering programmatic trading for media sellers and buyers . VIOOH , a “ platform ” , offers automated trading , data management and content serving , and functions like an ad exchange . It is being launched in the UK and US , but other countries will follow . JCDecaux owns 50 % of Index , which will be based in London , with the rest held by data specialist and modelling company Veltys . JCDecaux CEO Charles Decaux said the shareholding structure will evolve through talks with the ad industry .
Outdoor advertising company JCDecaux has launched an automatic platform offering programmatic trading for media sellers and buyers. VIOOH, pronounced “view”, offers automated trading, data management and content serving, and runs like an ad exchange. It is being launched in the UK and US, but other countries will follow. JCDecaux owns 93.5% of VIOOH, which will be based in London, with the rest held by data specialist and modelling company Veltys. JCDecaux CEO Charles Decaux said the shareholding structure would evolve through talks with the ad industry.