The US Soccer Federation has signed a five - year sponsorship deal with Visa , which will partner the women 's and men 's national teams , with at least half of the company 's investment going to the women 's national team and women 's football initiatives . Visa will become sponsor of the World Cup and will launch a marketing campaign featuring women from the 2014 World Cup squad . Visa already has a seven - year deal with UEFA to sponsor all levels of women 's football in Europe .
The US Soccer Federation has secured a five-year sponsorship deal with Visa, which will partner the women's and men's national teams, with at least half of the company's investment going to the women's national team and women's football initiatives. Visa will become sponsor of the SheBelieves Cup and will launch a marketing campaign featuring women from the US World Cup squad. Visa already has a seven-year deal with UEFA to sponsor all levels of women's football in Europe.