Although sales of Greek products in China have been attributed to the successful implementation of marketing strategies, other services, such as tourism, have already achieved recognition among the growing Chinese middle class. Alibaba and Cosco are looking to develop an electronic trade route between Greece and China thereby offering Chinese consumers the ability to buy Greek goods directly via the Alibaba platform; this will make part of international trade much easier and automatic. The deal is expected to be signed in early 2016 with a view for it being implemented by 2017.
Alibaba and Cosco are looking to develop an electronic trade route between Greece and China thereby offering Chinese consumers the ability to buy Greek goods directly via the Alibaba platform; this will make part of international trade much easier and automatic. The deal is expected to be signed in early 2016 with a view for it being implemented by 2017.