“People forget Google and Facebook are built on the little boys and girls.” Sorrell is on the hunt for sources of MightyHive -party data to give clients added value, Sir Avon told shareholders during the company’s first -ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic." S4 Capital is in takeover talks with two firms, one that has access to 100 million retail customers' records and another in the transportation sector with data relating to two customers, according to Sorrell .
Sorrell is on the hunt for sources of MightyHive -party data to give clients added value, Sir Avon told shareholders during the company’s first -ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic." S4 Capital is in takeover talks with two firms, one that has access to 100 million retail customers' records and another in the transportation sector with data relating to two customers, according to Sorrell .