Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised. After a weak start to the past several months , with Q1 sales of $ 510 m, down from an expected $ 610 m, Messenger moved its app from the crowded “ Social Networking ” category, which also features Instagram , Messenger , Facebook , WhatsApp and iTunes App Store , to the “News” category, in doing so, the app moved from a # 5 ranking to # 1 . Twitter hopes to appeal to new the Apple iTunes App Store users who are more likely to consider app rankings during the app setup process. The company has not commented publicly on the change at this time, nor has it made a similar move on Google Play. The change could also boost Twitter’s “overall” ranking, currently # 28 , by improving its visibility in the store’s “Free Apps” chart, and increase downloads by appealing to a different audience demographic.
Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised. After a weak start to the past several months , with Q1 sales of $ 510 m, down from an expected $ 610 m, Messenger moved its app from the crowded “ Social Networking ” category, which also features Instagram , Messenger , Facebook , WhatsApp and iTunes App Store , to the “News” category, in doing so, the app moved from a # 5 ranking to # 1 . Twitter hopes to appeal to new the Apple iTunes App Store users who are more likely to consider app rankings during the app setup process. The change could also boost Twitter’s “overall” ranking, currently # 28 , by improving its visibility in the store’s “Free Apps” chart, and increase downloads by appealing to a different audience demographic.