Twitter has started running real-time advertisements at Piccadilly Circus in London via the large video advertising corner, known as Piccadilly Lights. The social media company’s campaign will run ads linked to cultural moments through to early 2019. A new ad for a “light show” that is part of the campaign’s promotion on Twitter. Piccadilly Lights is a truly iconic location and we've worked hard to come up with a campaign that does it justice." The first featured cultural event was the 2 November return of Netflix series House of Cards. Twitter has worked with Piccadilly Lights operator Ocean on the project.
Twitter has started running real-time advertisements at Piccadilly Circus in London via the large video advertising corner, known as Piccadilly Lights. The social media company’s campaign will run ads linked to cultural moments through to early 2019. A new ad for a “light show” that is part of the campaign’s promotion on Twitter. The first featured cultural event was the 2 November return of Netflix series House of Cards. Twitter has worked with Piccadilly Lights operator Ocean on the project.