Mobile ad provider Fyber announced this week that its German parent RNTS Media will acquire the Inneractive programmatic platform for digital , native and video ads , for a proposed $ 46 m . The platform comprises of a mobile Supply Side Platform ( SSP ) , a Private Marketplace and an Open Ad Exchange . As part of the agreement , Fyber will also accumulate Inneractive ’s 630 m monthly users , spanning 180 countries , significantly boosting its own 500 m audience for demand partners . Inneractive grew gross revenue by more than 100% to $43.2 million and was profitable in 2015. The CEO of RNTS Media suggests the acquisition will result in one of the world 's largest , independent mobile SSPs offering advanced products across mediation , exchange and ad - serving , covering all ad formats , helping app developers and publishers to effectively monetise the global app market . RNTS Media aims to double Inneractive ’s 2015 $ 43.2 m gross revenue by 2020 .
Mobile ad provider Fyber announced this week that its German parent RNTS Media will acquire the Inneractive programmatic platform for digital , native and video ads , for a proposed $ 46 m . The platform comprises of a mobile Supply Side Platform ( SSP ) , a Private Marketplace and an Open Ad Exchange . As part of the agreement , Fyber will also accumulate Inneractive ’s 630 m monthly users , spanning 180 countries , significantly boosting its own 500 m audience for demand partners . The CEO of RNTS Media suggests the acquisition will result in one of the world 's largest , independent mobile SSPs offering advanced products across mediation , exchange and ad - serving , covering all ad formats , helping app developers and publishers to effectively monetise the global app market . RNTS Media aims to double Inneractive ’s 2015 $ 43.2 m gross revenue by 2020 .