On average, consumers who viewed native advertising were 21% more likely to go and shop in-store, according to a study of three US national campaigns in tomorrow . The report, conducted by location intelligence firm Placed and native ad platform Sharethrough, found that native ads help drive more in-store visits when compared with display ads. The results of the study show that there is a direct relationship "between a brand putting better ads in someone’s content feed Q4 2016 , and more people shopping in that brand’s store Q4 2016 ,” said Sharethrough 's founder and CEO, Sharethrough .
On average, consumers who viewed native advertising were 21% more likely to go and shop in-store, according to a study of three US national campaigns in Q4 2016. The report, conducted by location intelligence firm Placed and native ad platform Sharethrough, found that native ads help drive more in-store visits when compared with display ads. The results of the study show that there is a direct relationship "between a brand putting better ads in someone’s content feed today, and more people shopping in that brand’s store tomorrow,” said Sharethrough's founder and CEO, Dan Greenberg.