Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business, according to an announcement on its investor relations page. Cotton concluded: “We are inspired by the evolution of digital marketing from programmatic media buying to truly predictive marketing, particularly the application of AI and big data to predict the potential of every moment and make marketing more meaningful and accountable. The company, which is based in San Francisco, said it will cut about 20 percent of its workforce, or roughly 1,300, by mid-2018. Rocket Fuel's managing director will become its general manager of platform solutions as part of the restructuring effort, while its SVP of product will become general of its media services business.
Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business, according to an announcement on its investor relations page. The company, which is based in San Francisco, said it will cut about 20 percent of its workforce, or roughly 1,300, by mid-2018. Rocket Fuel's managing director will become its general manager of platform solutions as part of the restructuring effort, while its SVP of product will become general of its media services business.