“ agency is too small , too narrow and too yesterday , ” according to Rishad Tobaccowala , chief growth officer at Publicis , who said he ’d rather be Accenture or Publicis than S4 . Read More He claims Publicis ’ acquisition of Epsilon from Alliance Data makes the agency more relevant to clients and that his agency is well positioned since it started combining creativity , technology and data five years ago . He acknowledged the growing importance of financial institutions , such as Google , in marketing but was dismissive of Sir Martin Sorrell ’s proposal to build a new type of agency focusing on innovation , innovation and content .
“ agency is too small , too narrow and too yesterday , ” according to Rishad Tobaccowala , chief growth officer at Publicis , who said he ’d rather be Accenture or Publicis than S4 . He claims Publicis ’ acquisition of Epsilon from Alliance Data makes the agency more relevant to clients and that his agency is well positioned since it started combining creativity , technology and data five years ago . He acknowledged the growing importance of financial institutions , such as Google , in marketing but was dismissive of Sir Martin Sorrell ’s proposal to build a new type of agency focusing on innovation , innovation and content .