Adblock Plus , the company behind Adblock Plus , launched its first programmatic technology for ad-blocking audiences on 12 September . The Acceptable Ads Exchange , which has been in testing for 12 September , will target users of the company's Acceptable Ads service, allowing buyers to target customers who have opted into the service. UBlock and uBlock Origin sell themselves against the fact that ABP and AdBlock, the world’s two most popular ad blockers, monetize users. Only a small number of companies are thought to be participating in the project, but the company's CEO, Till Faida , has revealed that 40 of the US 's 100 most-trafficked sites, and 6–7% of the top 100 globally, are already using the network.
Adblock Plus , the company behind Adblock Plus , launched its first programmatic technology for ad-blocking audiences on 12 September . The Acceptable Ads Exchange , which has been in testing for 12 September , will target users of the company's Acceptable Ads service, allowing buyers to target customers who have opted into the service. Only a small number of companies are thought to be participating in the project, but the company's CEO, Till Faida , has revealed that 40 of the US 's 100 most-trafficked sites, and 6–7% of the top 100 globally, are already using the network.