Coca - Cola has launched CokeTV , aimed at " young adults across the UK " and featuring content from YouTube vloggers . In April this year, a study analysing social media influencer practices in marketing revealed that six in 10 marketing professionals are not fully aware of the Committee of Advertising Practice code of conduct. Presented by YouTubers Manny and Dodie , it will offer subscribers in Great Britain and Ireland exclusive access to sporting events , as well as special guests and features on gaming , fashion and music . The launch follows the success of CokeTV in Ireland . Superdrug and GQ have both turned to YouTube to engage younger audiences . A survey earlier this year revealed that more than half of marketers surveyed were not " fully aware of the Committee of Advertising Practice code of conduct " .
Coca - Cola has launched CokeTV , aimed at " young adults across the UK " and featuring content from YouTube vloggers . Presented by YouTubers Manny and Dodie , it will offer subscribers in Great Britain and Ireland exclusive access to sporting events , as well as special guests and features on gaming , fashion and music . The launch follows the success of CokeTV in Ireland . Superdrug and GQ have both turned to YouTube to engage younger audiences . A survey earlier this year revealed that more than half of marketers surveyed were not " fully aware of the Committee of Advertising Practice code of conduct " .