“Millennials are more likely to have an ad blocker enabled than those in any other demographic group,” said forecasting analyst Shelleen Shum. The use of ad - blockers in the Internet is still rising , especially among younger people . This is a problem for advertisers since it has been estimated that 36.68 million millennials will browse the Internet on a device that employs an ad - blocker this year , according to eMarketer . However , the good news for advertisers is that adoption of ad - blockers on devices among millennials is still relatively low . Ad - blocking is far more popular on desktop with 20.1 % of users blocking ads on desktops and laptops , compared with 7.9 % on smartphones .
The use of ad - blockers in the Internet is still rising , especially among younger people . This is a problem for advertisers since it has been estimated that 36.68 million millennials will browse the Internet on a device that employs an ad - blocker this year , according to eMarketer . However , the good news for advertisers is that adoption of ad - blockers on devices among millennials is still relatively low . Ad - blocking is far more popular on desktop with 20.1 % of users blocking ads on desktops and laptops , compared with 7.9 % on smartphones .