If the scrolling speed of mobile is averaging at 1.7 seconds, we must fundamentally rethink the first few seconds and capture attention quickly with our most arresting frames.” Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages the first three seconds and over 250 of a video's value must be delivered within 1.7 seconds , presenting a challenge to advertisers. Billed as a "low-cost, low-barrier approach to optimise assets that brands already own", PockeTVC has already delivered results for brands including Facebook in Malaysia , whose campaign for spicy chicken resulted in the product selling out.
Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages the first three seconds and over 250 of a video's value must be delivered within 1.7 seconds , presenting a challenge to advertisers. Billed as a "low-cost, low-barrier approach to optimise assets that brands already own", PockeTVC has already delivered results for brands including Facebook in Malaysia , whose campaign for spicy chicken resulted in the product selling out.