Conservative members of the UK parliament have said childhood obesity rates are rising, blaming, in part, TV ads for the trend. The Advertising Standards Authority (ASA) has warned that adverts featuring children with unhealthy eating habits could be misleading and cause "harm". She added poorer families were exposed to more ads for high fat, sugar and salt (HFSS) products than wealthier ones. Throup also called on TV celebrities to speak out against the UK's most popular TV shows being used to sell HFSS ads.
Conservative members of the UK parliament have said childhood obesity rates are rising, blaming, in part, TV ads for the trend. MP Maggie Throup, chair of the all-party parliamentary group on obesity, called for the country's health department to do more. She added poorer families were exposed to more ads for high fat, sugar and salt (HFSS) products than wealthier ones. Throup also called on TV celebrities to speak out against the UK's most popular TV shows being used to sell HFSS ads.