As part of a recent campaign , Coca - Cola are targeting loyal Diet Coke drinkers to help " reignite their passion for the brand " . Satellite Trade PR: Red Livia McKenzie , marketing manager , Coca - Cola Lights , Coca - Cola South Africa , said " We"re targeting a distinct group of people with our campaign so the challenge for us is to ensure our brand is aligned to that strategy , delivering the campaign to the right people , at the right time , on the most relevant device and in the best suited locations . "
As part of a recent campaign , Coca - Cola are targeting loyal Diet Coke drinkers to help " reignite their passion for the brand " . Livia McKenzie , marketing manager , Coca - Cola Lights , Coca - Cola South Africa , said " We"re targeting a distinct group of people with our campaign so the challenge for us is to ensure our brand is aligned to that strategy , delivering the campaign to the right people , at the right time , on the most relevant device and in the best suited locations . "