Campbell Soup - whose brands include Prego , V8 and Pepperidge Farm - is to increase its digital advertising to 50 % of its annual budget in 2016 , with TV advertising to decline by 50 % . The campaign, which was pulled in 2013, was by BBDO, New York and Y&R, New York. Campbell spent $ 320mn on US advertising alone last year .
Campbell Soup - whose brands include Prego , V8 and Pepperidge Farm - is to increase its digital advertising to 50 % of its annual budget in 2016 , with TV advertising to decline by 50 % . Campbell spent $ 320mn on US advertising alone last year .