Instagram has launched a set of tools for business users in response to requests for a set of features that will help them to better understand their customers' needs. These tools will help business users highlight their posts and profiles, thereby ensuring they attract attention from prospective customers as well as the ability to create and analyse advertising on the platform. The new tool is called Business Insights and it allows businesses to see what content their fans are sharing with other people around them. Advertisers will be able to use their Facebook data to help target the right audience since this feature is only available to businesses that have a Facebook account. Instagram ads are expected to generate $1.53bn in revenue this year, making it one of Facebook's main growing areas of the business.
Instagram has launched a set of tools for business users in response to requests for a set of features that will help them to better understand their customers' needs. These tools will help business users highlight their posts and profiles, thereby ensuring they attract attention from prospective customers as well as the ability to create and analyse advertising on the platform. Instagram has created a new mobile ad creation tool that allows advertisers to convert well-performing posts into ads. Advertisers will be able to use their Facebook data to help target the right audience since this feature is only available to businesses that have a Facebook account. Instagram ads are expected to generate $1.53bn in revenue this year, making it one of Facebook's main growing areas of the business.