mNectar has unveiled a new ad campaign that allows users to trial force touch - enabled mobile games through a playable advert , without a prior purchase . Creating a more interactive and immersive experience for the consumer , mNectar is keeping up to speed with ' the next generation of mobile games ' by promoting the gaming experience through their ads and rivalling competitors whose adverts differ from the game itself . Previous research has shown that gamers tend to spend much longer with playable ads and have higher user retention rates ; driving greater profits for advertisers and publishers .
mNectar has unveiled a new ad format that enables users to trial force touch-enabled mobile games through a playable advert, without a prior download. Creating a more interactive and immersive experience for the consumer, mNectar is keeping up to speed with 'the next generation of mobile games' by recreating the gaming experience through their ads and rivalling competitors whose adverts differ from the game itself. Previous research has shown that gamers tend to engage much longer with playable ads and have higher user retention rates; driving greater revenues for advertisers and publishers.