The Facebook phenomenon is evident close to home for Google. Facebook 's swift growth in India 's digital market is forcing Google into improving localisation of its services and improving its content - buying tools . Where Google 's India revenues only just reached $ 1bn last year , Facebook is forecast to generate about $ 980bn in the country in 2018 despite arriving there later . However , the growth of Facebook apps including Instagram and WhatsApp and the accessible , censorship - defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in the first half of the year , a reversal on the previous year .
Facebook 's swift growth in India 's digital market is forcing Google into improving localisation of its services and improving its content - buying tools . Where Google 's India revenues only just reached $ 1bn last year , Facebook is forecast to generate about $ 980bn in the country in 2018 despite arriving there later . However , the growth of Facebook apps including Instagram and WhatsApp and the accessible , censorship - defying appeal of its more visual advertising ensure Alphabet has a fight ahead of it despite more people using Google than Facebook in the first half of the year , a reversal on the previous year .