Mobileum , the leader in analytics solutions for telecoms , is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers ( CSPs ) to block malicious websites and bots for broadband and mobile that participate in advertising fraud . By adding this solution to its Counter ##feit Anaytics suite , carriers will be able to block these frauds to get better return per dollar spent . The rise of programmatic ad buying is also contributing to the the risk of fraud . It is predicted that 30 % of digital ad spending will be on fraudulent ads .
Mobileum, the leader in analytics solutions for telecoms, is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers (CSPs) to identify malicious websites and bots for desktop and mobile that participate in advertising fraud. By adding this function to its Counter Fraud Anaytics suite, advertisers will be able to block these frauds to get better return per dollar invested. The rise of programmatic ad buying is also contributing to the the risk of fraud. It is predicted that 30% of digital ad spend will be on fraudulent ads.