Boots, the UK pharmacy and health and beauty retailer, is facing a boycott after refusing to reduce the cost of the morning-after pill. While Tesco and Superdrug cut the price of the emergency contraceptive by up to five in response to a campaign by the British Pregnancy Advisory Service ( BPAS ), Boots refused to do so for fear of “incentivising inappropriate use”. the British Pregnancy Advisory Service , the leading brand of the pill, now costs £ 5.50 ($ 17.56 ) at BPAS whilst Superdrug charges £ 13.49 for a generic version. Boots charges £ 17.56 , whilst “We would not want to be accused of incentivising inappropriate use, and provoking complaints, by significantly reducing the price of this product.” in France the cost is just £ 5.50 . BPAS referred to Boots ’ decision as “patronising and insulting”.
Boots, the UK pharmacy and health and beauty retailer, is facing a boycott after refusing to reduce the cost of the morning-after pill. While Tesco and Superdrug cut the price of the emergency contraceptive by up to five in response to a campaign by the British Pregnancy Advisory Service ( BPAS ), Boots refused to do so for fear of “incentivising inappropriate use”. the British Pregnancy Advisory Service , the leading brand of the pill, now costs £ 5.50 ($ 17.56 ) at BPAS whilst Superdrug charges £ 13.49 for a generic version. Boots charges £ 17.56 , whilst in France the cost is just £ 5.50 . BPAS referred to Boots ’ decision as “patronising and insulting”.