Sales of Japanese animation to foreign countries rose by 79% last year, with China taking up more than half that demand. Animation is not subject to the same regulation as live-action material, fuelling the appetites of China's younger, social media-savvy generation, while shows are released at about the same time in both countries thereby cutting down on piracy, according to Masaki Nishida of Dentsu Media Palette. She favors classics such as the basketball-themed “Slam Dunk”... The success of such series has led to a surge in demand for manga and anime, which have been translated into English or dubbed into other languages.
Sales of Japanese animation to foreign countries rose by 79% last year, with China taking up more than half that demand. Animation is not subject to the same regulation as live-action material, fuelling the appetites of China's younger, social media-savvy generation, while shows are released at about the same time in both countries thereby cutting down on piracy, according to Masaki Nishida of Dentsu Media Palette. The success of such series has led to a surge in demand for manga and anime, which have been translated into English or dubbed into other languages.