“The important thing is that the format doesn’t add any other metrics in that we wouldn’t have already been looking at already. Unilever 's Knorr brand is testing an ad format that lets viewers choose a charity to donate to if they spend at least 15 seconds watching an ad. The last year -long trial will see viewers who watch online video ads for Knorr 's Chicken Stock Pots and The Trussell Trust in their entirety choose between charities WaterAid, The Trussell Trust or Unilever . The charity will then get 50% of revenue from the ad, with the rest going to the publisher and the technology's builder, Good-Loop , as income.
Unilever 's Knorr brand is testing an ad format that lets viewers choose a charity to donate to if they spend at least 15 seconds watching an ad. The last year -long trial will see viewers who watch online video ads for Knorr 's Chicken Stock Pots and The Trussell Trust in their entirety choose between charities WaterAid, The Trussell Trust or Unilever . The charity will then get 50% of revenue from the ad, with the rest going to the publisher and the technology's builder, Good-Loop , as income.