Google has launched AMP Stories, a rival to Snapchat Discover. The Google service allows news outlets to create photo and video slideshows for mobile search results and on their site. In the case of BuzzFeed, it is also trying out an experiment with its own branded content that will be available in both desktop and mobile. Exploiting this opportunity might require Snapchat to loosen its grip on publishers, and officially allow them to reuse content on AMP Stories. TechCrunch writer Josh Constine said Google's launch could could result in publishers putting more resources into stories, which would benefit both companies, as long as more content and ads did not go to Google at the expense of Snapchat.
Google has launched AMP Stories, a rival to Snapchat Discover. The Google service allows news outlets to create photo and video slideshows for mobile search results and on their site. In the case of BuzzFeed, it is also trying out an experiment with its own branded content that will be available in both desktop and mobile. TechCrunch writer Josh Constine said Google's launch could could result in publishers putting more resources into stories, which would benefit both companies, as long as more content and ads did not go to Google at the expense of Snapchat.