Berlin based tech start-up, Vyking, has developed an interactive video ad that it claims, will watch the user in return. Called 'ReactivAds' this new suite of video advertising uses facial, gestural and emotional recognition systems via a webcam to offer a personalised user experience. It is centred on its live facial analysis system and designed to be immersive and fun. The company claims that by using these technologies they can deliver more relevant ads for users who are looking at their mobile devices rather than just watching TV. The benefits to advertisers include increased user engagement, enabling them to charge higher premiums for ads and using emotional responses to refine their campaigns. The practical application of the format is unsure, however, Vyking CEO, Matthew Klimple says that users might be asked to watch an ad in return for access to paid-for content. Once permission is given, the technology will use facial traits to detect the users data and deliver the most relevant ad; the video ad will adapt depending on the users facial expressions.
Berlin based tech start-up, Vyking, has developed an interactive video ad that it claims, will watch the user in return. Called 'ReactivAds' this new suite of video advertising uses facial, gestural and emotional recognition systems via a webcam to offer a personalised user experience. It is centred on its live facial analysis system and designed to be immersive and fun. The one proviso is that users chooses to opt into the service, giving the company access to their webcams. The benefits to advertisers include increased user engagement, enabling them to charge higher premiums for ads and using emotional responses to refine their campaigns. The practical application of the format is unsure, however, Vyking CEO, Matthew Klimple says that users might be asked to watch an ad in return for access to paid-for content. Once permission is given, the technology will use facial traits to detect the users data and deliver the most relevant ad; the video ad will adapt depending on the users facial expressions.