Facebook is also testing “Today In”, which is a dedicated section on Facebook that serves to connect people to the latest breaking and important news from local publishers in their city. Facebook is ending its Trending feature, and will instead focus on other news experiences. The feature, first launched in 2014 and only ever available in five countries, accounted for less than 1.5% of clicks to news publishers. “While we are discontinuing the feature that allowed people to share their favorite stories with friends, it was a great way to engage more directly with our audience around topics they care about,” said Mark Zucker@@
Facebook is ending its Trending feature, and will instead focus on other news experiences. The feature, first launched in 2014 and only ever available in five countries, accounted for less than 1.5% of clicks to news publishers. “While we are discontinuing the feature that allowed people to share their favorite stories with friends, it was a great way to engage more directly with our audience around topics they care about,” said Mark Zucker@@