An upstart technology firm that helps investors trade corporate bonds is considering a sale, 2½ years after its founding, in a sign of the tough competition in electronic trading. Electronifie Inc. founder Amar Kuchinad said the company has hired investment bank SenaHill Advisors LLC in recent months to work on options that include a new round of funding, a “strategic partnership” with another firm or a sale. Electronifie is...
Electronic corporate bond trading platform, Electronifie, is exploring its options, including a sale, just a year after it launched. Despite increasing the number of users on the platform from 50 to 130 since last autumn, the start-up’s average daily trading volume remains about $5m. The company has been in talks with several potential buyers but none have yet come forward, according to people familiar with the matter.