Real Madrid has signed a deal with sporting venue marketing company Legends as part of a plan for the club to add €150m ($171m) to the €173m its Santiago Bernabeu stadium already earns. The new deal, which will be announced on Thursday, is worth an initial €152m over five years and includes naming rights deals in Spain and Italy. Due to its city centre location, Los Blancos are aware that there are many more opportunities available to the Estadio Santiago Bernabeu. Legends has worked with FC Barcelona and Atletico Madrid in Spain and Tottenham Hotspur and Manchester City in the UK.
Real Madrid has signed a deal with sporting venue marketing company Legends as part of a plan for the club to add €150m ($171m) to the €173m its Santiago Bernabeu stadium already earns. The new deal, which will be announced on Thursday, is worth an initial €152m over five years and includes naming rights deals in Spain and Italy. Legends has worked with FC Barcelona and Atletico Madrid in Spain and Tottenham Hotspur and Manchester City in the UK.