Due to the diversity of their﻿ member populations, healthcare ﻿payers have begun to ﻿realise that merely averaging data from their membership is no longer enough and ﻿have ﻿decided that they have to change their previously ambivalent approach towards digital health data, and incentivise members . For example, financial incentives, such as bonuses, preferred pricing and tiered models are common health-plan tactics to help drive providers toward incorporating digital health data into their practice. The NHS has been a leader in this area for many years now, with its own set of tools called ‘Patient Dashboards’. This personalised data will encourage healthy lifestyles, whilst also helping payers to increase member engagement.
Due to the diversity of their﻿ member populations, healthcare ﻿payers have begun to ﻿realise that merely averaging data from their membership is no longer enough and ﻿have ﻿decided that they have to change their previously ambivalent approach towards digital health data, and incentivise members . The NHS has been a leader in this area for many years now, with its own set of tools called ‘Patient Dashboards’. This personalised data will encourage healthy lifestyles, whilst also helping payers to increase member engagement.