US cryptocurrency wallet and exchange Coinbase has joined forces with UK - based start - up WeGift to launch a crypto gift card . It will allow customers to exchange coins for e - gift cards linked to brands including Nike , Tesco , Uber , Google Play , Ticketmaster and Zalando . Coinbase said it was " the first trading platform to offer direct withdrawals into e - gift cards " . After a trial period in Australia , France , Italy , the Netherlands , Spain and the UK , expansion into other markets is set to follow . giant Expedia quietly removed their Bitcoin (BTC) payment option in June — other industries accepting crypto have met with positive responses. The launch comes as acceptance of cryptocurrencies by major brands remains low .
US cryptocurrency wallet and exchange Coinbase has joined forces with UK - based start - up WeGift to launch a crypto gift card . It will allow customers to exchange coins for e - gift cards linked to brands including Nike , Tesco , Uber , Google Play , Ticketmaster and Zalando . Coinbase said it was " the first trading platform to offer direct withdrawals into e - gift cards " . After a trial period in Australia , France , Italy , the Netherlands , Spain and the UK , expansion into other markets is set to follow . The launch comes as acceptance of cryptocurrencies by major brands remains low .