Wells Fargo is working with San Francisco-based wealth management start-up SigFig on a digital advisory service that will begin piloting next year. The new service, called SigFig, allows users to access their own financial data from the company’s website, and then share it in an easy-to-read format through social media. Mike Sha, CEO, SigFig, says: "The breadth of our platform and the wide range of digital tools we provide help us quickly deliver cutting-edge investing technology to our clients and their customers through collaborative partnerships." Unlike some competitors, SigFig has concentrated less on disrupting traditional providers than working with them. Earlier in the year, they set up a joint tech research and innovation lab with UBS.
Wells Fargo is working with San Francisco-based wealth management start-up SigFig on a digital advisory service that will begin piloting next year. The new service, called SigFig, allows users to access their own financial data from the company’s website, and then share it in an easy-to-read format through social media. Unlike some competitors, SigFig has concentrated less on disrupting traditional providers than working with them. Earlier in the year, they set up a joint tech research and innovation lab with UBS.