Advanced Deal Metrics is launching new tools, AppNexus and AppNexus , aimed at reducing friction when buying and selling programmatic advertising and increasing transparency. Unlike current ones, these tools focus on both publisher and advertiser, but Advanced Deal Metrics includes data points at every stage of the deal process, and can flag more than 70 reasons for bid rejections, allowing marketers to better tailor campaigns in near-real time. A ppNexus said that most solutions to this problem have focused either on publishers or advertisers, but not both together. Bid Error Report for sellers is being alpha tested, and allows sellers to understand how 30 bid errors can impact auctions.
Advanced Deal Metrics is launching new tools, AppNexus and AppNexus , aimed at reducing friction when buying and selling programmatic advertising and increasing transparency. Unlike current ones, these tools focus on both publisher and advertiser, but Advanced Deal Metrics includes data points at every stage of the deal process, and can flag more than 70 reasons for bid rejections, allowing marketers to better tailor campaigns in near-real time. Bid Error Report for sellers is being alpha tested, and allows sellers to understand how 30 bid errors can impact auctions.