The IMG agency has confirmed it will launch Serie A Pass, a global OTT subscription service that will offer live coverage of every match from the top division of Italian football. The service will be available from the start of the 2018-19 season on August 18. Fans will be able to access live coverage, replays, magazine shows and archive programming in more than 20 territories worldwide. The OTT service, www.SerieA-Pass.com, will be available on desktop, tablet and mobile platforms and via applications on IOS and Android devices. Pricing for the service will vary geographically, but monthly charges will begin at €7.99, $8.99 and R299 in India. Season-long passes will cost €49.99, $59.99 and R999. IMG will launch three new magazine programmes for the new season – Inside Serie A, Serie A – Full Impact and The Serie A Highlights Show. “Serie A Pass is a pioneering product offering stand-alone direct-to-consumer distribution for the first time for a major European football league,” IMG Media’s senior vice-president of OTT, Chris Catling, said. “We fully expect this service, which will give the league a direct dialogue with their audience, to grow and become a key part of the league’s media strategy going forward.” IMG Media acquired the international rights for Serie A last year in a deal spanning the three seasons from 2018-19 to 2020-21.
IMG Media has launched Serie A Pass, a global over-the-top subscription service providing live coverage of Italy's top football league. The service is available in more than 20 markets worldwide. US customers will pay a monthly price of $8.99 for the service, with a season pass available for $59.99. Pricing in other territories varies. In addition to live, original programming, IMG also offers exclusive content from its portfolio of sports properties, including Major League Baseball, National Basketball Association, NFL, NHL, PGA Tour and WTA Tour.