In-image third-party ads — which match images on Websites to contextually relevant ads — were the first to go. In response to the rise of ad-block users on it site Future, publisher of TechRadar and GamesRadar, has decided to de-clutter its site, removing 50m ad impressions this year, with a goal to trim 100m by year end. Ad-blocking is a significant issue for Future, as almost half of GamesRadar desktop site visitors have ad-blockers enabled, as do 35% across all its tech titles. The move comes after several years in which Future was one of the most popular sites on the web, but also saw some publishers turn away from advertising revenue because they were unable to compete against free online
In response to the rise of ad-block users on it site Future, publisher of TechRadar and GamesRadar, has decided to de-clutter its site, removing 50m ad impressions this year, with a goal to trim 100m by year end. Ad-blocking is a significant issue for Future, as almost half of GamesRadar desktop site visitors have ad-blockers enabled, as do 35% across all its tech titles. The move comes after several years in which Future was one of the most popular sites on the web, but also saw some publishers turn away from advertising revenue because they were unable to compete against free online