Snapchat has launched the Lens Creative Partners Program , aimed at connecting brands with augmented reality ( AR ) technology to experiment with and create quality AR Lenses . UK agencies Wieden + Kennedy , Adam&eve , We Are Social , Objectspace , DDB and Wunderman have signed up to the program . AR lenses are used by a third of Snapchat 's 186 million daily active users every day , while the AR Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times . Instagram has added a similar AR lens to its app , which enjoys a larger audience .
Snapchat has launched the Lens Creative Partners Program, aimed at connecting brands with augmented reality (AR) creators to experiment with and develop quality AR Lenses. UK agencies Wieden + Kennedy, Adam&eve, We Are Social, Objectspace, DDB and Wunderman have signed up to the program. AR Lenses are used by a third of Snapchat's 186 million daily active users every day, while the 250,000-plus Lenses submitted to Snapchat Lens Studio have been viewed by users more than 15 billion times. Instagram has added a similar AR feature to its app, which enjoys a larger audience.