Snapchat is letting brands experiment with video ads longer than 10 seconds . On Sunday , The Daily Mail , Universal Pictures and Paramount Pictures all ran videos that asked users to "swipe up" if they wanted to view longer videos. These promos featured in Cosmopolitan , Snapchat's Discover and Universal Pictures 's channels within Snapchat's Discover . The ad format is still in its testing phase, being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook, Twitter and YouTube .
Snapchat is letting brands experiment with video ads longer than 10 seconds. On Wednesday, Fox, Universal Pictures and Paramount Pictures all ran videos that asked users to "swipe up" if they wanted to view longer videos. These promos featured in The Daily Mail, National Geographic and Cosmopolitan's channels within Snapchat's Discover. The ad format is still in its testing phase, being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook, Twitter and YouTube.