During the three - week period between 30 November and 11 December , advertising from major US retail chains was down 13 % to $ 1.08bn YoY. Kantar Media , which analysed results from traditional and digital media , earned social and paid search results , also specified the declining use of newspaper adverts as a vehicle for retailers . The decline was led by supermarket chains , which spent 20 % less than last year . Likewise , discount chains and department stores spent a quarter less than last year . The report also said that paid search adverts are replacing print .
During the three-week period between 21 November and 11 December, advertising from major US retail chains was down 13% to $1.08bn YoY. Kantar Media, which analysed results from traditional and digital media, earned social and paid search adverts, also specified the declining popularity of newspaper adverts as a vehicle for retailers. The decline was led by electronics chains, which spent 32% less than last year. Likewise, discount chains and department stores spent a quarter less than last year. The report also said that paid search adverts are replacing print.