This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. Popular home-sharing site Airbnb is eating away at hotel chains' market share, and the company is even stealing their core customers by converting loyalty program members to Airbnb users, reports Quartz. This is yet another sign of Airbnb's success in commanding the travel space, as it rolls out additional offerings in order to keep users engaged with the platform beyond one-off bookings. Airbnb is stealing hotel chains' most valuable customers: Competitors will have to find new ways to stave off Airbnb's threat. The home-sharing site has already become a powerhouse in the online travel space, with its cemented domination of hotels, bed and breakfasts, and other vacation rentals. In addition, the company's new air travel booking project Flights, coupled with an upcoming capital injection, will likely enable Airbnb to expand its offerings around the globe to onboard even more travelers. As Airbnb continually folds in new travel offerings, it could compete more directly with OTAs for bookings, increasing its hold on the travel industry and extending its reach firmly beyond room and board. BI Intelligence, Business Insider's premium research service, has compiled a detailed report on new e-commerce strategies that looks at some of the top trends affecting retailers at each stage of the purchase funnel and how they're responding to those shifts. Here are some of the key takeaways: In full, the report: To get your copy of this invaluable guide, choose one of these options: The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of new e-commerce strategies.
Airbnb is taking hotel chains’ most valued customers by converting loyalty programme members into users. A total of 27% of travellers who use hotel loyalty programmes have used Airbnb for bookings, compared to the 15% of non-loyalty members. Also, 27% of guests travelling one times per year have used the service in comparison to 36% of non-members travelling the same amount. Airbnb’s latest feature, air travel booking feature Flights, will likely boost its appeal to further hotel travellers in the near future.