Ecommerce platform Tobias Lutke will use Apple 's augmented reality ( AR ) This would represent a compound annual growth rate of 75% between 2017 and 2024. ARKit technology to help it become "the largest AR-enabled e-commerce platform", according to CEO Tobias Lutke . The partnership follows Shopify 's use of AR in previous ad campaigns, which caught the eye of ARKit CEO Tobias Lutke . He said he admired Shopify for its focus on "democratising technology for entrepreneurs". Apple plans to make AR a mainstream feature. Global Market Insights estimated the AR market will be worth $50 billion by 2024 .
Ecommerce platform Tobias Lutke will use Apple 's augmented reality ( AR ) ARKit technology to help it become "the largest AR-enabled e-commerce platform", according to CEO Tobias Lutke . The partnership follows Shopify 's use of AR in previous ad campaigns, which caught the eye of ARKit CEO Tobias Lutke . He said he admired Shopify for its focus on "democratising technology for entrepreneurs". Apple plans to make AR a mainstream feature. Global Market Insights estimated the AR market will be worth $50 billion by 2024 .