Google will allow vetted providers to use addiction - related ad words , following a ban that came into effect last year over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients . Google has partnered with LegitScript which will vet businesses to ensure they are licensed and comply with a standard including treatment plans , qualifications and professionalism . Almost 100 providers have been approved so far , including Recovery Centers of America , which welcomed Google 's efforts to clamp down on dubious providers .
Google will allow vetted providers to use addiction-related ad words, following a ban that came into effect last September over concerns that questionable addiction treatment providers were taking advantage of vulnerable patients. Google has partnered with LegitScript which will vet businesses to ensure they are licensed and comply with a checklist including treatment plans, qualifications and professionalism. Almost 100 providers have been approved so far, including Recovery Centers of America, which welcomed Google's efforts to clamp down on dubious providers.