WeWork partnered with American actor , producer , and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to establish the company as much more than a real estate business . The project is currently on hold . The co - working firm also reportedly considered hiring Oscar - winning director Martin Scorsese to direct a series of commercials promoting the brand ahead of its IPO . Initially , invitations to analysts for its meeting on Wall Street last week , were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend .
WeWork partnered with American actor, producer, and entrepreneur Ashton Kutcher to pitch a TV show based on its Creator Awards to NBC as its founders seek to promote the company as much more than a real estate business. The project is currently on hold. The co-working firm also reportedly considered hiring Oscar-winning director Martin Scorsese to direct a series of videos promoting the brand ahead of its IPO. Initially, invitations to analysts for its meeting on Wall Street last week, were sent to tech and internet analysts before eventually allowing those who cover the real estate sector to attend.