Goldman moves into retail banking as the industry shifts its focus on the end user . Following its purchase of GE Capital Bank earlier this year , Goldman Sachs has launched a charm offensive on retail customers , most recently with the acquisition of GS Bank . The new venture offers high - yield online savings for deposits of $ 1 or more and an online lending service is planned for later this year , also at competitive rates . In March , it bought Car Dollar , a tech - start up that makes it easy for employees to set up a retirement account quickly with a picture of their driver 's license .
Goldman moves into retail banking as the industry shifts its focus on the end investor. Following its purchase of GE Capital Bank earlier this year, Goldman Sachs has launched a charm offensive on retail customers, most recently with the launch of GS Bank. The new venture offers high-yield online savings for deposits of $1 or more and an online lending project is planned for later this year, also offering competitive rates. In March, it bought Honest Dollar, a robo-start up that makes it easy for employees to set up a retirement account quickly with a picture of their driver's license.