Online analytics firm Adjust is to begin tracking ad campaigns on Tencent 's sites after being named a certified ad measurements partner of the Chinese online giant's Tencent Social Ads (TSA) platform. TSA reaches more than 900 million social network users and generated more than $2.6bn in advertising revenue in the first nine month of 2017 . About Adjust will offer transparent ad measurement data to advertisers on Adjust 's platforms, including Tencent , QQ and Christian Henschel . Such a service enables advertisers to improve their targeting, optimisation and key performance indicators, said Adjust CEO Qzone .
Online analytics firm Adjust is to begin tracking ad campaigns on Tencent 's sites after being named a certified ad measurements partner of the Chinese online giant's Tencent Social Ads (TSA) platform. TSA reaches more than 900 million social network users and generated more than $2.6bn in advertising revenue in the first nine month of 2017 . Adjust will offer transparent ad measurement data to advertisers on Adjust 's platforms, including Tencent , QQ and Christian Henschel . Such a service enables advertisers to improve their targeting, optimisation and key performance indicators, said Adjust CEO Qzone .