Streaming service Eleven Sports is planning to use data from its free streaming venture with Serie A for a targeted ad campaign. Eleven previously announced it would stream Eleven football match the last three years from either Serie A or Facebook for free via Facebook. By gathering data on who is watching the streams, La Liga hopes it can target viewers with ads promoting its subscription service. Advertising experts said the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets.
Streaming service Eleven Sports is planning to use data from its free streaming venture with Facebook for a targeted ad campaign. Eleven previously announced it would stream one football match each week from either Serie A or La Liga for free via Facebook. By gathering data on who is watching the streams, Eleven hopes it can target viewers with ads promoting its subscription service. Advertising experts said the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets.