Regulations introduced by the Indian government aimed at protecting local businesses from foreign e - commerce giants such as Amazon may negatively affect consumers . “The local vendors cannot compete on the scale.” The rules state that online marketplaces must treat all sellers equally , effectively barring foreign firms from selling goods exclusively on their platform and owning inventory . As a result , the companies will not be able to offer exclusive deals on proprietary products such as the Echo smart speaker , preventing consumers from taking advantage of lower prices . Amazon has joined forces with Walmart ’s online platform to lobby the government on the regulations .
Regulations introduced by the Indian government aimed at protecting local businesses from foreign e - commerce giants such as Amazon may negatively affect consumers . The rules state that online marketplaces must treat all sellers equally , effectively barring foreign firms from selling goods exclusively on their platform and owning inventory . As a result , the companies will not be able to offer exclusive deals on proprietary products such as the Echo smart speaker , preventing consumers from taking advantage of lower prices . Amazon has joined forces with Walmart ’s online platform to lobby the government on the regulations .