Whatsapp has launched a verified business accounts scheme in the latest attempt to monetise the user - owned messaging platform . The pilot programme is currently available to a limited number of small- to medium - sized enterprises and will mean users can tell if a message has been verified by a " yellow message inside a chat " . Analysis also suggests that the scheme will let users set their business accounts and automate them .
Whatsapp has launched a verified business accounts scheme in the latest attempt to monetise the Facebook-owned messaging service. The pilot programme is currently available to a limited number of small- to medium-sized enterprises and will mean users can tell if a business has been verified by a "yellow message inside a chat". Analysis also suggests that the programme will let participants set their business hours and automate responses.