“Nurofen did not set out to mislead consumers. The Canadian Competition and Consumer Commission ( ACCC ) has ruled that British company Reckitt Benckiser , the manufacturer of Nurofen , should pay a $ 6 million fine for misleading consumers over its “ targeted ” painkillers . The painkillers contained the same ingredients as the standard range but contained considerably more . In Canada , a federal court found the company guilty of “ misleading conduct ” and ordered the removal of the targeted pills from supermarket shelves . Reckitt Benckiser argued that “ rational ” customers would not believe the targeted products were more effective , but might choose them for “ ease of selection ” . A judge is expected to rule on the case later this month . Meanwhile , the products have been withdrawn from sale and Nurofen ’s general painkillers carry a disclaimer .
The Canadian Competition and Consumer Commission ( ACCC ) has ruled that British company Reckitt Benckiser , the manufacturer of Nurofen , should pay a $ 6 million fine for misleading consumers over its “ targeted ” painkillers . The painkillers contained the same ingredients as the standard range but contained considerably more . In Canada , a federal court found the company guilty of “ misleading conduct ” and ordered the removal of the targeted pills from supermarket shelves . Reckitt Benckiser argued that “ rational ” customers would not believe the targeted products were more effective , but might choose them for “ ease of selection ” . A judge is expected to rule on the case later this month . Meanwhile , the products have been withdrawn from sale and Nurofen ’s general painkillers carry a disclaimer .