AdWords is too complex for small business owners to benefit from , Google product marketing manager Duncan McGrath has admitted at a panel discussion in Australia . But that said, it's very complex,” McGrath said. Google has therefore simplified the platform to make it more accessible for small businesses that lack knowledge of digital marketing . Google also launched a national campaign in Australia to educate small businesses about digital marketing and developed the Digital Platform , free online learning tools to assist small businesses to make the most of digital platforms . The platform includes 90 training modules .
AdWords is too complex for small business owners to benefit from , Google product marketing manager Duncan McGrath has admitted at a panel discussion in Australia . Google has therefore simplified the platform to make it more accessible for small businesses that lack knowledge of digital marketing . Google also launched a national campaign in Australia to educate small businesses about digital marketing and developed the Digital Platform , free online learning tools to assist small businesses to make the most of digital platforms . The platform includes 90 training modules .