One of the giants of British insurance has set its sights on significant expansion in one of its key overseas markets – China. UK insurance firm Prudential has set its sights on major expansion in China. The company is looking to expand into the Chinese market with a new subsidiary called PrudentialChina that will be based at Shanghai Pudong International Airport. “China offers attractive long-term opportunities with the world's largest middle class and a vastly underpenetrated life insurance market," says CEO Tony Wilkey.
UK insurance firm Prudential has set its sights on major expansion in China. The company is looking to expand into the Chinese market with a new subsidiary called PrudentialChina that will be based at Shanghai Pudong International Airport. “China offers attractive long-term opportunities with the world's largest middle class and a vastly underpenetrated life insurance market," says CEO Tony Wilkey.