US company Vivint Smart Home saw a 57% lift in sales and 57% click-through rate during a Vivint ad campaign in 2016 . The campaign, which ran from 2017 , was aimed at driving traffic to Vivint 's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. In December 2016, the Interactive Advertising Bureau (IAB) released 2017 predictions for native advertising based on input from some IAB members. In January to June , Vivint Smart Home said mobile video and data would become "game changers" for native advertising in 2017 .
US company Vivint Smart Home saw a 57% lift in sales and 57% click-through rate during a Vivint ad campaign in 2016 . The campaign, which ran from 2017 , was aimed at driving traffic to Vivint 's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. In January to June , Vivint Smart Home said mobile video and data would become "game changers" for native advertising in 2017 .