Twitter is also expected to announce the UK's first original live programming deal tomorrow during the IAB Upfronts event. Social media platform Twitter plans to launch in-stream video ads around premium content in the UK following three months of testing involving more than 260 publisher accounts, including Sky , several Bloomberg clubs, Premier League and Bloomberg . The move would follow the Sky launch of in-stream ads in April . Lucy O’Dwyer , Twitter ’s head of video solutions for Europe , the Middle East and the Middle East , said in-stream ads offered brands the chance to "align with brand-safe broadcast and publisher video at real scale".
Social media platform Twitter plans to launch in-stream video ads around premium content in the UK following three months of testing involving more than 260 publisher accounts, including Sky , several Bloomberg clubs, Premier League and Bloomberg . The move would follow the Sky launch of in-stream ads in April . Lucy O’Dwyer , Twitter ’s head of video solutions for Europe , the Middle East and the Middle East , said in-stream ads offered brands the chance to "align with brand-safe broadcast and publisher video at real scale".