Avon has launched a new make - up line developed using the Genius Algorithm , an exclusive tool that uses machine learning and artificial intelligence to read and rank thousands of online user comments . By leveraging its renowned R&D capabilities to harness this unprecedented level of consumer insight, Avon is opening up its brand by offering a product that delivers exactly what the customer is asking for right now. The Genius algorithm , which was created in partnership with MediaMonks , enabled Avon to harness the largest beauty salon in the world to create its new True 5-in-1 Lash of Mascara .
Avon has launched a new make - up line developed using the Genius Algorithm , an exclusive tool that uses machine learning and artificial intelligence to read and rank thousands of online user comments . The Genius algorithm , which was created in partnership with MediaMonks , enabled Avon to harness the largest beauty salon in the world to create its new True 5-in-1 Lash of Mascara .