River Island and Snapchat have launched a location-based ‘Snap & Share’ campaign to enable users to utilise branded River Island filters while visiting stores in the UK and Republic of Ireland. River Island has partnered with Snapchat to create a number of bespoke branded filters that activate in-store, the first campaign of its kind for a fashion brand as the platform gains popularity among advertisers hoping to tap into an engaged millennial audience. The campaign, which is being run by local retailer Waterstones, will see customers snap photos with their mobile phones as they shop at the retailer’s stores.
River Island and Snapchat have launched a location-based ‘Snap & Share’ campaign to enable users to utilise branded River Island filters while visiting stores in the UK and Republic of Ireland. The campaign, which is being run by local retailer Waterstones, will see customers snap photos with their mobile phones as they shop at the retailer’s stores.