Nearly 30 % of Australian consumers use ad - blocking on at least one device , however , only 6 % use it on their mobiles , according to an IAB report . One in five consumers said they used ad - blocking due to concerns over viruses and malware , while 16 % said it was because of the numbers of ads on websites , with 9 % saying they used it because ads slowed down loading times , and 7 % said they used targeted ads . Interestingly, the report showed that of the 27 per cent of people using ad blockers, only 6 per cent of respondents had one installed on their mobile device. Of the 70 % required to turn off ad - blocking to access content , 62 % either turned off or deleted their blocker , or changed a filter in response .
Nearly 30 % of Australian consumers use ad - blocking on at least one device , however , only 6 % use it on their mobiles , according to an IAB report . One in five consumers said they used ad - blocking due to concerns over viruses and malware , while 16 % said it was because of the numbers of ads on websites , with 9 % saying they used it because ads slowed down loading times , and 7 % said they used targeted ads . Of the 70 % required to turn off ad - blocking to access content , 62 % either turned off or deleted their blocker , or changed a filter in response .