In the fight against ad - blockers , Canadian broadcaster , Bell Media , has asked users that have enabled an ad - block to log in via their Facebook accounts to access its site ad - free . Users that do sign in via Facebook are asking Narcity to provide their data in exchange for an ad - free service , and Narcity plans to use this data to help better target its logged - in readers with more relevant content . The 3-year-old Narcity Media, which has seen around 10 percent of its readers block its ads, hopes that the process is simple enough that its readers won’t balk at logging in. So far this approach seems to be successful , receiving 1,500 new users since it started .
In the fight against ad - blockers , Canadian broadcaster , Bell Media , has asked users that have enabled an ad - block to log in via their Facebook accounts to access its site ad - free . Users that do sign in via Facebook are asking Narcity to provide their data in exchange for an ad - free service , and Narcity plans to use this data to help better target its logged - in readers with more relevant content . So far this approach seems to be successful , receiving 1,500 new users since it started .