The purchase will help the media organisation bulk up its newly-formed OOH division, Global Outdoor. Radio group Global 's newly created out-of-home (OOH) advertising division, Global Outdoor, has been given a boost with the acquisition of Exterion Media . With an estimated 20% sector share, Exterion 's contracts include the £ 1.1bn ($ 1.4bn ) Transport for the Netherlands agreement. It is also behind the OOH inventory for Global in Newcastle , Liverpool and Spain , as well as operating across Ireland , France , the Netherlands and Ireland . Global also recently acquired Primesight and Outdoor Plus , in its bid to take on Exterion Media and Clear Channel .
Radio group Global 's newly created out-of-home (OOH) advertising division, Global Outdoor, has been given a boost with the acquisition of Exterion Media . With an estimated 20% sector share, Exterion 's contracts include the £ 1.1bn ($ 1.4bn ) Transport for the Netherlands agreement. It is also behind the OOH inventory for Global in Newcastle , Liverpool and Spain , as well as operating across Ireland , France , the Netherlands and Ireland . Global also recently acquired Primesight and Outdoor Plus , in its bid to take on Exterion Media and Clear Channel .