River Island and Snapchat have launched a subscription - based ‘ Snap & Share ’ campaign to enable users to utilise branded River Island filters while visiting locations in the UK and Republic of Ireland . The campaign will launch on 30 August in over 280 stores and will run for three months to support the brand’s new polaroid-inspired advertising campaign. Designed to highlight different political and cultural messages on a seasonal basis , the function will last for three months to support the retailer ’s polaroid - based advertising campaign .
River Island and Snapchat have launched a subscription - based ‘ Snap & Share ’ campaign to enable users to utilise branded River Island filters while visiting locations in the UK and Republic of Ireland . Designed to highlight different political and cultural messages on a seasonal basis , the function will last for three months to support the retailer ’s polaroid - based advertising campaign .