Leading publishers met last week at a Digiday event to discuss the opportunities and challenges in native advertising . Native advertising continues to grow , and now accounts for $ 325 m , a quarter of all display revenue in the UK . Agreeing that banner ads are dead , the publishers found that justifying the return on their investment was one of the biggest challenges in native advertising , since there is currently nothing to link native advertising to product sales . This articles looks at publishers responses to the biggest challenges in native advertising .
Leading publishers met last week at a Digiday event to discuss the opportunities and challenges in native advertising. Native advertising continues to grow, and now accounts for £325m, a quarter of all display revenue in the UK. Agreeing that banner ads are dead, the publishers found that justifying the return on their investment was one of the biggest challenges in native advertising, since there is currently nothing to link native advertising to product sales. This articles looks at publishers responses to the biggest challenges in native advertising.