The Interactive Advertising Bureau ( IAB ) Over the past two years, the association has been working in partnership with Nielsen to produce a new digital audience measurement currency that offers independent, cross-device measurement. Australia has heeded calls for greater clarity in the industry and set up an executive measurement council aimed at promoting " simplification , transparency and trust " across its mobile , video , audio and standards and guidelines councils . The new tech council will be chaired by Jonas Jaanimagi and will focus on content , programmatic advertising , ad blocking and ad content . IAB executive director Gai le Roy is overseeing a refreshed executive measurement council , which has been given an expanded brief across all areas , from strategic planning to effectiveness metrics . This includes a new ad effectiveness council , to launch in March .
The Interactive Advertising Bureau ( IAB ) Australia has heeded calls for greater clarity in the industry and set up an executive measurement council aimed at promoting " simplification , transparency and trust " across its mobile , video , audio and standards and guidelines councils . The new tech council will be chaired by Jonas Jaanimagi and will focus on content , programmatic advertising , ad blocking and ad content . IAB executive director Gai le Roy is overseeing a refreshed executive measurement council , which has been given an expanded brief across all areas , from strategic planning to effectiveness metrics . This includes a new ad effectiveness council , to launch in March .