Roughly 75 % of all exchange - traded fund inflows are heading to or investing in vanilla market - based weighted products . These products also represent the cheapest possible funds on the market . Boring is hot in the market for exchange-traded funds as demand for plain-vanilla products this year is driving record inflows. Through the end of September $ 333bn had made its way to US - domiciled ETF products , according to Morningstar . Of this , almost three - quarters went to funds with expense ratios below 20 basis points . Asset managers have been increasingly focused on price in the ETF space , with State Street Global Advisors and Franklin Global Investment among companies who have recently initiated fee cuts or offered ultra - low - cost products .
Roughly 75 % of all exchange - traded fund inflows are heading to or investing in vanilla market - based weighted products . These products also represent the cheapest possible funds on the market . Through the end of September $ 333bn had made its way to US - domiciled ETF products , according to Morningstar . Of this , almost three - quarters went to funds with expense ratios below 20 basis points . Asset managers have been increasingly focused on price in the ETF space , with State Street Global Advisors and Franklin Global Investment among companies who have recently initiated fee cuts or offered ultra - low - cost products .