Some of Britain’s biggest gambling operators are targeting children with their favourite cartoon and storybook characters in online betting games, an investigation by The Sunday Times reveals today. Operators are exploiting a loophole in the rules that allows them to promote games that appeal to children without breaching Gambling Commission rules. Stakes on the games range from 1p to £600. The games — many of which can be played for free without registration or any age-verification checks — include Peter Pan on the Paddy Power website; Jack and the Beanstalk on the 888 website with a minimum bet of 20p and maximum bet of £200; and Moon Princess on the Casinoland website with a minimum stake of 20p and maximum stake of £100. The Gambling
Major UK gambling operators are using cartoon and storybook characters to promote online betting games to children, according to an investigation by the Gambling Commission . The companies are using a legal loophole that permits them to target children without breaching Gambling Commission regulations. Many of the games can be played free and without registration or age checks. Stakes range from 200 600. The characters and stories being used include Jack , Jack and the Beanstalk and Moon Princess . 888 children gamble today in England and Wales according to the Gambling Commission .