He further explained that the potential growing scale of content blocking – ie ad blocking – given the upcoming iOS9 update from iPhone manufacturer Apple, which further accelerated the need to address the situation. New data from 2015 , suggest that almost 20 % of all online ads served in Europe and the US are blocked by users , with the number of ad blocking by users reaching 200 million .
New data from 2015 , suggest that almost 20 % of all online ads served in Europe and the US are blocked by users , with the number of ad blocking by users reaching 200 million .