London - based data enterprise firm Onfido is looking to expand into the e - commerce and financial markets with its cloud - based identity verification system . The system uses software which compares a live selfie of the potential customer to a photo from a traditional form of documentation , like a passport , while simultaneously conducting a background check . Onfido recently raised $ 30 m in funding from backers including Microsoft Ventures .
London-based data enterprise firm Onfido is looking to expand into the e-commerce and financial sectors with its AI-backed identity verification system. The solution uses software which compares a live selfie of the potential customer to a photo from a traditional form of documentation, like a passport, while simultaneously conducting a background check. Onfido recently raised $30m in funding from backers including Microsoft Ventures.