Influencer Marketing has truly come into its own as a powerful means to tap into the enthusiasm and brand loyalty shared amongst influencer community members. Online advertising firm ROI has released its today Influencer Marketing Benchmarks Report, offering insights into ROI and best practice, based on 76 of its ROI programmes. The report found that earned media value was a key indication of how efficient programmes were, finding that Influencer Marketing programme users received $ 0.93 for every $ 1 spent on advertising. Cost per engagement, a new metric for the report designed to measure the value of user engagement across all social channels, was $ 0.93 . On average, $ 0.93 was spent per campaign, with health and pharmaceuticals, retail and everyday foodstuffs being the biggest performers.
Online advertising firm ROI has released its today Influencer Marketing Benchmarks Report, offering insights into ROI and best practice, based on 76 of its ROI programmes. The report found that earned media value was a key indication of how efficient programmes were, finding that Influencer Marketing programme users received $ 0.93 for every $ 1 spent on advertising. Cost per engagement, a new metric for the report designed to measure the value of user engagement across all social channels, was $ 0.93 . On average, $ 0.93 was spent per campaign, with health and pharmaceuticals, retail and everyday foodstuffs being the biggest performers.