Twitter has fixed a bug with self-service ad campaigns that were able to target people based on several blacklisted, derogatory keywords. The Daily Beast yesterday reported that Twitter ads targeted to offensive keywords were able to reach millions of users. The company said it was working with the Federal Trade Commission and other regulators "to address this issue as quickly as possible. Facebook had a similar problem recently, and said it was working to "prevent such offensive entries in demographic traits from appearing as addressable categories", and search giant Google has also experienced the issue.
Twitter has fixed a bug with self-service ad campaigns that were able to target people based on several blacklisted, derogatory keywords. The company said it was working with the Federal Trade Commission and other regulators "to address this issue as quickly as possible. Facebook had a similar problem recently, and said it was working to "prevent such offensive entries in demographic traits from appearing as addressable categories", and search giant Google has also experienced the issue.