For the first time ever, Hong Kong advertisers are expected to spend more on online advertising than offline, with 51% making the switch this year, according to a survey by Nielsen and the Hong Kong Advertisers Association. The survey also shows that advertisers are looking to increase their advertising spending in 2017 as 26% said their budget will increase while 48% said their budget will remain unchanged. The report revealed that in 2016, 58% of advertising spend focused on offline outlets, while online web advertising and online mobile advertising each captured 21% of spend. Overall ad expenditure was down 9.1% to HKD41.6bn ($5.3bn) last year compared to 2015's HKD45.8bn figure. In an effort to boost its digital presence, Facebook has been investing heavily into video ads for several years.
For the first time ever, Hong Kong advertisers are expected to spend more on online advertising than offline, with 51% making the switch this year, according to a survey by Nielsen and the Hong Kong Advertisers Association. The report revealed that in 2016, 58% of advertising spend focused on offline outlets, while online web advertising and online mobile advertising each captured 21% of spend. Overall ad expenditure was down 9.1% to HKD41.6bn ($5.3bn) last year compared to 2015's HKD45.8bn figure. In an effort to boost its digital presence, Facebook has been investing heavily into video ads for several years.