Claire Fanning, Pandora’s vice president of ad strategy, told me via email that the company is announcing these capabilities at the same time because “they work together in really powerful ways.” Pandora has announced three new capabilities to help create advertisements for customers . An announcement said Pandora will now be able to dynamically assemble different audio ads for different listeners , sequentially target ads so that they fit together into a larger strategy , as well as producing shorter audio formats ranging from four to 10 seconds in length . The company claims to be the first to test these technologies in a large - scale way , having already tested them with 20 advertisers , and that the short - form audio produced a 56 % higher return on ad spending .
Pandora has announced three new capabilities to help create advertisements for customers . An announcement said Pandora will now be able to dynamically assemble different audio ads for different listeners , sequentially target ads so that they fit together into a larger strategy , as well as producing shorter audio formats ranging from four to 10 seconds in length . The company claims to be the first to test these technologies in a large - scale way , having already tested them with 20 advertisers , and that the short - form audio produced a 56 % higher return on ad spending .