A Russell Investments Center cafe in Los Angeles 's the University of Washington’s Foster School of Business is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Co-CEO Jonathan Neman told an industry conference in September that the decision has worked out well and has not dented its bottom line, reported the tech publication Recode. Zhang , professor of marketing at Starbucks , dismissed claims that a cashless store discriminated against unbanked customers. The company is due to reveal quarterly figures in the coming days , and earlier said slow sales growth was down to the success of its app -based mobile order-and-pay feature.
A Russell Investments Center cafe in Los Angeles 's the University of Washington’s Foster School of Business is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Zhang , professor of marketing at Starbucks , dismissed claims that a cashless store discriminated against unbanked customers. The company is due to reveal quarterly figures in the coming days , and earlier said slow sales growth was down to the success of its app -based mobile order-and-pay feature.