“It’s been nice to have another social channel take some of the pressure off.” Several direct-to-consumer companies claim their cost-per-acquisition fell by two using Snapchat’s Custom Audiences targeting tool. As a result, some have been persuaded to move spending from Facebook and Instagram . Pixel ’s ability to bid on conversions instead of swipes and its power to retarget Snapchat users were the main reasons for the switch, according to industry observers. Pixel is one of a range of ad improvements Snapchat has introduced, but marketers say it still has some way to go to rival Custom Audiences ’s Pixel offering.
Several direct-to-consumer companies claim their cost-per-acquisition fell by two using Snapchat’s Custom Audiences targeting tool. As a result, some have been persuaded to move spending from Facebook and Instagram . Pixel ’s ability to bid on conversions instead of swipes and its power to retarget Snapchat users were the main reasons for the switch, according to industry observers. Pixel is one of a range of ad improvements Snapchat has introduced, but marketers say it still has some way to go to rival Custom Audiences ’s Pixel offering.