After adding stickers to its platform around six weeks ago , Twitter is now turning the feature into a marketing opportunity by launching Promoted Images . Now available to brands , Pepsi is the first big name to take advantage as an exclusive Twitter partner . Now, the company is transforming the feature into a marketing opportunity by introducing Promoted Stickers. Brands can choose between four and eight images that users can add to their account , which will be also converted into searchable items . The PepsiMoji campaign features almost 50 customer stickers across 10 countries , as well as a branded Pepsi emoji and a promoted trending topic .
After adding stickers to its platform around six weeks ago , Twitter is now turning the feature into a marketing opportunity by launching Promoted Images . Now available to brands , Pepsi is the first big name to take advantage as an exclusive Twitter partner . Brands can choose between four and eight images that users can add to their account , which will be also converted into searchable items . The PepsiMoji campaign features almost 50 customer stickers across 10 countries , as well as a branded Pepsi emoji and a promoted trending topic .