struggles is the revelation from Digiday that many publishers are deciding to shift from Snapchat to Instagram. Snapchat is reported to be in merger talks with San Francisco - based firm AdRoll , as the social media site looks to shore up its sinking share price . Snapchat , which recently purchased location - based analytics and market measurement platform Placed , is keen to invest in a business or set of businesses that can " help demonstrate the efficacy of their services " , according to anonymous insiders . The recently revealed publishers are switching their business to Google because of concerns that Snapchat 's ad delivery was lagging behind rivals .
Snapchat is reported to be in merger talks with San Francisco - based firm AdRoll , as the social media site looks to shore up its sinking share price . Snapchat , which recently purchased location - based analytics and market measurement platform Placed , is keen to invest in a business or set of businesses that can " help demonstrate the efficacy of their services " , according to anonymous insiders . The recently revealed publishers are switching their business to Google because of concerns that Snapchat 's ad delivery was lagging behind rivals .