When working with a creative agency, you will first brief them on the product, brand, goal, and more. With a highly fragmented landscape , the digital marketing industry is having to concentrate a lot more on content to make sure it is specifically designed and tailored to the channels that the users has decided to consume content through . The three best possible routes for publishers and digital advertisers looking to best execute rich ##er creative for any device platform are ; to use big creative agencies to build interactive content , to outsource to smaller production houses and to create ads with digital tools .
With a highly fragmented landscape , the digital marketing industry is having to concentrate a lot more on content to make sure it is specifically designed and tailored to the channels that the users has decided to consume content through . The three best possible routes for publishers and digital advertisers looking to best execute rich ##er creative for any device platform are ; to use big creative agencies to build interactive content , to outsource to smaller production houses and to create ads with digital tools .