Facebook is carrying out a small test of search advertising in the US and Canada, five years after it shut down its first year-long foray into the sector. The company said the tool is available for free under the Ads Manager and, if it proves successful, it may be expanded to other countries, with an auction-style bidding system for ads put in place. Search advertising was responsible for nearly half of the $49.5 billion generated in digital ad revenues for the first half of 2018, according to the IAB's revenue report. “We are testing this new product because we believe that people want more control over their online experience,” Mark Zuckerberg, Facebook’s chief executive, wrote on his blog last week.
Facebook is carrying out a small test of search advertising in the US and Canada, five years after it shut down its first year-long foray into the sector. The company said the tool is available for free under the Ads Manager and, if it proves successful, it may be expanded to other countries, with an auction-style bidding system for ads put in place. “We are testing this new product because we believe that people want more control over their online experience,” Mark Zuckerberg, Facebook’s chief executive, wrote on his blog last week.