Tech giant Google is partnering with start - up companies to offer try - before - you - buy interactive events , featuring Made by Google products . Available at seven different b8ta locations , the demos offer the opportunity to get to grips with items found on the various rooms in a store . The event follows the start - up 's collaboration with eventual investor Macy 's , in which b8ta enhanced the firm 's experiential - based retail concept .
Tech giant Google is partnering with start-up b8ta to offer try-before-you-buy interactive events, featuring Made by Google products. Available at seven flagship b8ta locations, the demos offer the chance to get to grips with items based on the various rooms in a home. The move follows the start-up's collaboration with eventual investor Macy's, in which b8ta enhanced the firm's experiential-based retail concept.