Airbnb is taking hotel chains’ most valued customers by converting loyalty programme members into users. A total of 27% of travellers who use hotel loyalty programmes have used Airbnb for bookings, compared to the 15% of non-loyalty members. Popular home-sharing site Airbnb is eating away at hotel chains' market share, and the company is even stealing their core customers by converting loyalty program members to Airbnb users, reports Quartz. Also, 27% of guests travelling one times per year have used the service in comparison to 36% of non-members travelling the same amount. Airbnb’s latest feature, air travel booking feature Flights, will likely boost its appeal to further hotel travellers in the near future.
Airbnb is taking hotel chains’ most valued customers by converting loyalty programme members into users. A total of 27% of travellers who use hotel loyalty programmes have used Airbnb for bookings, compared to the 15% of non-loyalty members. Also, 27% of guests travelling one times per year have used the service in comparison to 36% of non-members travelling the same amount. Airbnb’s latest feature, air travel booking feature Flights, will likely boost its appeal to further hotel travellers in the near future.