David Greatrex , marketing director at Rezonence , discusses how the best digital display technologies should have engagement at the heart of them . Greatrex suggest brands should be questioning consumers about their preferences and then providing them with options that match their stated preferences .
Tim Greatrex, founding director at Rezonence, discusses how the best digital display campaigns will have engagement at the heart of them. Greatrex suggest brands should be questioning consumers about their preferences and then providing them with options that match their stated preferences.