algorithm 's latest adexchanger.com tweak, which prioritises posts from friends and family rather than public content in its News Feed , is an opportunity for publishers to be more strategic with social media, writes McGowan , president at Adestra . Engagement Email marketers talk about channel propensity. In an op-ed on adexchanger.com , Matt McGowan said the change, while disruptive in the short term, would force publishers to post quality content that engaged users and "started a conversation". McGowan added the News Feed tweak would also nudge publishers in the direction of existing Facebook tools, such as See first , which remains in place.
algorithm 's latest adexchanger.com tweak, which prioritises posts from friends and family rather than public content in its News Feed , is an opportunity for publishers to be more strategic with social media, writes McGowan , president at Adestra . In an op-ed on adexchanger.com , Matt McGowan said the change, while disruptive in the short term, would force publishers to post quality content that engaged users and "started a conversation". McGowan added the News Feed tweak would also nudge publishers in the direction of existing Facebook tools, such as See first , which remains in place.