Ola recently launched a three-film ad campaign, but has since had to remove it since several consumers viewed the ad as sexist. Social media is such a powerful tool amongst Indian consumers that brands cannot help but respond to criticisms, no matter how much it costs. The latest example of this came from an advertisement for a new mobile phone in India. Earlier this month, following social media furore, Amazon apologised for, and pulled down, a billboard in Bengaluru because it upset a certain community - a pity, given how hard the brand is trying to crack local insights in this market. Ola Micro is to make AC cab rides more affordable for people and has been described as a "game changer" by Kartik Iyer, co-founder and chief executive officer.
Ola recently launched a three-film ad campaign, but has since had to remove it since several consumers viewed the ad as sexist. Social media is such a powerful tool amongst Indian consumers that brands cannot help but respond to criticisms, no matter how much it costs. The latest example of this came from an advertisement for a new mobile phone in India. Ola Micro is to make AC cab rides more affordable for people and has been described as a "game changer" by Kartik Iyer, co-founder and chief executive officer.