Thailand continue to stay on top with the highest rate of viewable ads in both video (61.7%) and display (63.3%). Thailand offers the safest online environment for brands in South East Asia, according to Integral Ad Science data. Comparing Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia, data from impressions collected over the second half of 2016 was used to compare brand risk metrics, including ad placements next to adult, inflammatory, violent, and offensive content. Thailand offered the lowest risk, with only 1.6% of display and 2.2% video ad impressions being placed on unsafe websites. The report also found that Indonesia had a higher percentage of ads displayed alongside violent content than any other country.
Thailand offers the safest online environment for brands in South East Asia, according to Integral Ad Science data. Comparing Indonesia, the Philippines, Thailand, Vietnam, Singapore and Malaysia, data from impressions collected over the second half of 2016 was used to compare brand risk metrics, including ad placements next to adult, inflammatory, violent, and offensive content. Thailand offered the lowest risk, with only 1.6% of display and 2.2% video ad impressions being placed on unsafe websites. The report also found that Indonesia had a higher percentage of ads displayed alongside violent content than any other country.