Six months after launching its ad-backed video service IMDb Freedive , Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe . It comes as the use of free, ad-supported apps rose by more than 300% in 2019 , according Amazon 's over-the-top ( OTT ) streaming service Fire TV. It faces competition in the market, most notably from Roku , as well as Hulu , Facebook and YouTube . On Monday, Amazon announced the name change to its free video service, which debuted in January, offering a selection of TV shows and movies that play with commercial interruptions. EMarketer predicted Six months OTT ad spend would increase 20% in the Roku to $ $2.6 billion .
Six months after launching its ad-backed video service IMDb Freedive , Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe . It comes as the use of free, ad-supported apps rose by more than 300% in 2019 , according Amazon 's over-the-top ( OTT ) streaming service Fire TV. It faces competition in the market, most notably from Roku , as well as Hulu , Facebook and YouTube . EMarketer predicted Six months OTT ad spend would increase 20% in the Roku to $ $2.6 billion .