American brand Levi 's has become the latest retailer to embrace artificial intelligence with the UK and Ireland launch of its Virtual Stylist service . The chatbot interacts with online customers , asking questions about their preferred fit and wash , and offers user - generated images of how previous customers styled the clothing . VP of e - commerce for Europe Peter Smith admitted the technology behind the Virtual Stylist was designed for speed rather than perfection , but said early results indicated customers using the feature were " more likely to convert " .
Denim brand Levi's has become the latest retailer to embrace artificial intelligence with the UK and Netherlands launch of its Virtual Stylist service. The chatbot interacts with online shoppers, asking questions about their preferred fit and wash, and offers user-generated images of how previous customers styled the clothing. VP of e-commerce for Europe Claudia Roggenkamp admitted the technology behind the Virtual Stylist was built for speed rather than perfection, but said early results indicated customers using the feature were "more likely to convert".