It is set to offer " keyword - and location - based search " to advertisers , as it looks to take a share of the $ 5000 market ahead of its IPO . Among Pinterest users , 55 % search for items on its platform and 75 % of repinned content from brands . It's also working with many of the search engine marketing agencies through major holding companies to bring demand to its platform. Target , which has advertised on it " for years " is one of the first big brands that will benefit from the shift .
It is set to offer " keyword - and location - based search " to advertisers , as it looks to take a share of the $ 5000 market ahead of its IPO . Among Pinterest users , 55 % search for items on its platform and 75 % of repinned content from brands . Target , which has advertised on it " for years " is one of the first big brands that will benefit from the shift .