Fortunately, technology is ready to make this happen without an intrinsic reliance on Google and Facebook. Traditional print newspapers can use technology to bypass Google and Facebook, which between them gobble up $38bn of the $59bn spent on online advertising, according to a report by Bloomberg. The report, based on an analysis of data from Nielsen, found that traditional newspaper advertising revenue fell in 2015 for the first time since 2009, while digital ad revenues rose at their fastest rate ever.
Traditional print newspapers can use technology to bypass Google and Facebook, which between them gobble up $38bn of the $59bn spent on online advertising, according to a report by Bloomberg. The report, based on an analysis of data from Nielsen, found that traditional newspaper advertising revenue fell in 2015 for the first time since 2009, while digital ad revenues rose at their fastest rate ever.