Programmatic advertising now makes up a large part of the purchasing and selling of digital advertising space in France , says EBG EBG , which worked with digital marketing firm Quantcast to survey ten advertisers. Of those surveyed, 57% said they thought all ad inventory would eventually be completed programmatically; 62% had already organised mobile programmatic campaigns and 62% believed programmatic purchases for TV advertising would become a priority. Publishers were also seeing benefits, though they hadn’t adopted programmatic systems to the same extent. Seven in 850 advertisers already use programmatic for video campaigns.
Programmatic advertising now makes up a large part of the purchasing and selling of digital advertising space in France , says EBG EBG , which worked with digital marketing firm Quantcast to survey ten advertisers. Of those surveyed, 57% said they thought all ad inventory would eventually be completed programmatically; 62% had already organised mobile programmatic campaigns and 62% believed programmatic purchases for TV advertising would become a priority. Seven in 850 advertisers already use programmatic for video campaigns.