Pinterest has scored highly in a report by mobile content measurement firm Kochava , which saw the site rated the best by marketers for data - signal quality , user retention , correlation of ads to users and fraud detection . Yet the absence of full scope impression and click data makes an apples-to-apples comparison with non-SAN media partners incomplete, according to Kochava. Pinterest also led the pack for deterministic attribution , and beat its rivals in a slew of ad categories , from entertainment and food to sports and technology .
Pinterest has scored highly in a report by mobile content measurement firm Kochava , which saw the site rated the best by marketers for data - signal quality , user retention , correlation of ads to users and fraud detection . Pinterest also led the pack for deterministic attribution , and beat its rivals in a slew of ad categories , from entertainment and food to sports and technology .