In the UK, it boasts an estimated 20% share in the sector, and holds the lucrative £1.1bn Transport for London (TfL) Radio group Global's newly created out-of-home (OOH) advertising division, Global Outdoor, has been given a boost with the acquisition of Exterion Media. The deal is expected to close in early 2017, pending regulatory approvals. It is also behind the OOH inventory for metro systems in Newcastle, Liverpool and Glasgow, as well as operating across Ireland, France, the Netherlands and Spain. Global also recently acquired Primesight and Outdoor Plus, in its bid to take on JCDecaux and Clear Channel.
Radio group Global's newly created out-of-home (OOH) advertising division, Global Outdoor, has been given a boost with the acquisition of Exterion Media. The deal is expected to close in early 2017, pending regulatory approvals. It is also behind the OOH inventory for metro systems in Newcastle, Liverpool and Glasgow, as well as operating across Ireland, France, the Netherlands and Spain. Global also recently acquired Primesight and Outdoor Plus, in its bid to take on JCDecaux and Clear Channel.