It is emphasising the human element of its wealth management and trading offering to avoid the stigma around bot - facilitated trading as it exists in the UK . Users converse with a computer to answer 20 multiple - choice questions , with robo - advice algorithms assigning them an appropriate investment portfolio . Algorithms (robo-advice) MoneyFarm has physical locations and real people to answer any calls or queries customers might have as well as maintaining customers ’ portfolios .
It is emphasising the human element of its wealth management and trading offering to avoid the stigma around bot - facilitated trading as it exists in the UK . Users converse with a computer to answer 20 multiple - choice questions , with robo - advice algorithms assigning them an appropriate investment portfolio . MoneyFarm has physical locations and real people to answer any calls or queries customers might have as well as maintaining customers ’ portfolios .