Buzzfeed News has cut its in-house podcasting team, in an effort to focus on original video content for social media. The move comes as the company is trying to expand beyond podcasts and into live events. Something Say Something , The News, and Reporting to You, have been let go. Some podcasts will continue, but the company wishes to focus on individual projects with teams brought in as needed, rather than as a constant fixture. The cuts are a response to a difficult digital advertising market, which saw Buzzfeed News miss its $350m revenue target by 15-20% in 2017, which led to the earlier removal of 100 employees.
Buzzfeed News has cut its in-house podcasting team, in an effort to focus on original video content for social media. The teams behind podcasts like See Something Say Something, The News, and Reporting to You, have been let go. Some podcasts will continue, but the company wishes to focus on individual projects with teams brought in as needed, rather than as a constant fixture. The cuts are a response to a difficult digital advertising market, which saw Buzzfeed News miss its $350m revenue target by 15-20% in 2017, which led to the earlier removal of 100 employees.