It has launched a cross - media measurement model to help brands find out how campaigns are performing in all media sectors . “To realise our vision of a more transparent and high-quality digital ecosystem, our partnerships have been, and will remain, instrumental in developing an always-on, privacy-safe model for cross media measurement,” said Keith Weed, Unilever CMO. It asked the World Federation of Advertisers and other media organisations to collect advice and help from other brands , publishers and platforms to help develop the model . The plan is to put all the existing measurement tools into a single system , to measure all data about a campaign ’s overall performance ; Unilever wants it to be a global product .
It has launched a cross - media measurement model to help brands find out how campaigns are performing in all media sectors . It asked the World Federation of Advertisers and other media organisations to collect advice and help from other brands , publishers and platforms to help develop the model . The plan is to put all the existing measurement tools into a single system , to measure all data about a campaign ’s overall performance ; Unilever wants it to be a global product .