Oath has launched a programmatic audio ad service enabling advertisers to target podcast and streaming company listeners through the platform. With digital audio now the most popular form of mobile activity, according to eMarketer, the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project. The new campaign will be available in English, Spanish, French, Italian, German, Portuguese, Russian, Chinese, Japanese, Korean, Simplified Chinese and Turkish.
Oath has launched a programmatic audio ad service enabling advertisers to target podcast and streaming company listeners through the platform. With digital audio now the most popular form of mobile activity, according to eMarketer, the company is aiming to offers ads through audio giants like SoundCloud and Targetspot by integrating its service with Rubicon Project. The company said the new system allows advertisers to make targeting decisions in real time to maximise the efficiency of their ads, while also offering personalised content and contextual targeting services.