Auction site eBay is working on an augmented reality ( AR ) kit as part of a growth strategy using AR data to personalise a user 's homepage and make online shopping more appealing . The applications for such technology are wide-ranging, with some apparel brands working to make it easier for customers to enter their measurements, snap a photo and virtually “try on” a new outfit. The feature will allow users to view an item in their own surroundings before buying it . The company has appointed Jan Pedersen , formerly Google 's vice - president of data science , to lead its AI project . AR and VR are becoming popular with retailers , including Wayfair and Ikea , with features allowing customers to picture a piece of clothing in their house or try on an outfit virtually before buying it .
Auction site eBay is working on an augmented reality ( AR ) kit as part of a growth strategy using AR data to personalise a user 's homepage and make online shopping more appealing . The feature will allow users to view an item in their own surroundings before buying it . The company has appointed Jan Pedersen , formerly Google 's vice - president of data science , to lead its AI project . AR and VR are becoming popular with retailers , including Wayfair and Ikea , with features allowing customers to picture a piece of clothing in their house or try on an outfit virtually before buying it .