Network provider the Advertising Standards Authority has claimed that 3,400 of UK broadband customers are being misled by what is promised to be "full-fibre" when, in fact, they are receiving services still heavily reliant on legacy copper cables. The company, which announced the claim after surveying the satisfaction levels of millions broadband customers, accused CityFibre of being "backwards-looking" and of failing to crack down on misuse of the term. While just 3% of respondents said they had upgraded to a "full-fibre service", just 3% of the UK actually has access to full fibre to premises.
Network provider CityFibre has claimed that millions of UK broadband customers are being misled by what is promised to be "full-fibre" when, in fact, they are receiving services still heavily reliant on legacy copper cables. The company, which announced the claim after surveying the satisfaction levels of 3,400 broadband customers, accused the Advertising Standards Authority of being "backwards-looking" and of failing to crack down on misuse of the term. While 65% of respondents said they had upgraded to a "full-fibre service", just 3% of the UK actually has access to full fibre to premises.