Published: 8:45am, 21 Aug, 2017 Updated: 2:55pm, 20 Jul, 2018
China 's booming middle class are moving away from instant noodles and towards a healthier diet . This coincides with the rise of food deliveries via smartphone , which provide quick , easy and inexpensive food of a higher quality . Demand for instant noodles dropped 30 % between 2013 and 2016 , according to the World Instant Food Survey . Uni - President , which provides over a fifth of China 's instant noodles , reported a 27 % decline in net profit during H1 2017 .