Microsoft is developing checkout - free technology in a bid to rival Amazon Go , according to unnamed sources . The system has been demonstrated to retailers worldwide and Microsoft is in talks with Walmart about a possible partnership , the sources said . The Seattle - based Amazon Go store uses cameras and sensors to identify items in a shopper 's basket and charges their credit card when they enter the store . Microsoft has shown sample technology to retailers from around the world and has had talks with Walmart Inc Amazon Go will open further stores in Seattle and San Francisco soon . The automated checkout market in the US is worth $ 50bn , according to Gene Munster from Loup Ventures .
Microsoft is developing checkout - free technology in a bid to rival Amazon Go , according to unnamed sources . The system has been demonstrated to retailers worldwide and Microsoft is in talks with Walmart about a possible partnership , the sources said . The Seattle - based Amazon Go store uses cameras and sensors to identify items in a shopper 's basket and charges their credit card when they enter the store . Amazon Go will open further stores in Seattle and San Francisco soon . The automated checkout market in the US is worth $ 50bn , according to Gene Munster from Loup Ventures .