Pinterest has added new features for advertisers, aimed at targeting functionality. It identifies nine events, including signups, add to cart and purchase, and means you can be more creative with your targeting. The company says 87% of users turn browsing into buying, and so has given marketers the ability to create audiences from their websites, using nine "events" including "sign-up" and "add to cart. " The "actalike" tool seeks out other users who are similar to brands' most valuable customers. In a blog post, Facebook said it is also adding an advertising feature that will let advertisers target specific demographics with ads based on what they know about them.
Pinterest has added new features for advertisers, aimed at targeting functionality. The company says 87% of users turn browsing into buying, and so has given marketers the ability to create audiences from their websites, using nine "events" including "sign-up" and "add to cart. " The "actalike" tool seeks out other users who are similar to brands' most valuable customers. In a blog post, Facebook said it is also adding an advertising feature that will let advertisers target specific demographics with ads based on what they know about them.