Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber , Taptica has said that it had no direct engagement with the ride - hailing firm . The company was retained by Fetch in October 2014 , as were a number of other adtech vendors , to help promote Google ’s app . The company said there was no direct engagement between it or any of its subsidiaries and Uber. Thousands of advertisements were run , with Fetch working with Taptica , and approving all of the invoices it submitted . Further , the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues . The company also announced it is actively considering another buyback programme after its AGM , the cost of which would be the same as the ongoing programme .
Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber , Taptica has said that it had no direct engagement with the ride - hailing firm . The company was retained by Fetch in October 2014 , as were a number of other adtech vendors , to help promote Google ’s app . Thousands of advertisements were run , with Fetch working with Taptica , and approving all of the invoices it submitted . Further , the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues . The company also announced it is actively considering another buyback programme after its AGM , the cost of which would be the same as the ongoing programme .