Lego has launched a range of clothing for adults , which can only be purchased using a QR code for purchase , in a campaign aimed at millennials . The Snapcode offers entry to a virtual boutique , available to users in the US , UK , France and Germany , where Lego - branded items including sweatshirts , T - shirts and caps are for sale . Visitors to Lego 's Eastcastle Street physical store in London can purchase the items , but will have just one opportunity to scan a Snapcode on a plinth inside the shop .
Lego has launched a range of clothing for adults, which can only be purchased using a QR code for Snapchat, in a campaign aimed at millennials. The Snapcode offers entry to a virtual boutique, available to users in the US, UK, France and Germany, where Lego-branded items including sweatshirts, t-shirts and caps are for sale. Visitors to Lego's Eastcastle Street physical store in London can purchase the items, but will have just one day to scan a Snapcode on a plinth inside the shop.