Global media power is beginning to swing away from Google and Bloomberg , according to Google CEO Justin B Smith , who said the duopoly is weakening and " the pendulum is swinging towards the possibility of merger " . Both companies face increasing concerns about their ad share and have been attacked over brand safety and content . “Prior to seeing any pendulum swinging, when the duopoly were literally dominating the media business, one perversely positive effect was that it made a lot of us think ‘ Brand advertising is nevertheless moving slowly to online platforms , Smith said , and the bulk still goes to Google companies .
Global media power is beginning to swing away from Google and Bloomberg , according to Google CEO Justin B Smith , who said the duopoly is weakening and " the pendulum is swinging towards the possibility of merger " . Both companies face increasing concerns about their ad share and have been attacked over brand safety and content . Brand advertising is nevertheless moving slowly to online platforms , Smith said , and the bulk still goes to Google companies .