Unilever 's CMO, Weed , has warned the industry needs to tackle online fraud and issues surrounding ad viewability as a matter of urgency. Keith Weed, the chief marketing officer of the consumer goods company Unilever, claimed that “there are more bots on the internet than humans” as he described the rise of robot software that clicks on ads “pretending to be human eyes”. Weed claimed there are more bots on the internet than humans citing industry estimates that One of traffic to the average site comes from bots, with advertisers spending 27bn annually on fake views of ads. Ad fraud and viewability issues have been downplayed in the industry to date, but it seems as if the tide is starting to turn with the $ an estimated $6-10 billion worth of media accounts currently under review and Unilever , one of the world's largest advertisers speaking out against the problems.
Unilever 's CMO, Weed , has warned the industry needs to tackle online fraud and issues surrounding ad viewability as a matter of urgency. Weed claimed there are more bots on the internet than humans citing industry estimates that One of traffic to the average site comes from bots, with advertisers spending 27bn annually on fake views of ads. Ad fraud and viewability issues have been downplayed in the industry to date, but it seems as if the tide is starting to turn with the $ an estimated $6-10 billion worth of media accounts currently under review and Unilever , one of the world's largest advertisers speaking out against the problems.