A new patient website by the UK 's National Health Service ( NHS ) will offer personalised health advice by tracking users ' browsing histories and locations . If the online service is able to provide relevant content to its visitors , they are more likely to come back for further information , according to Beverley Bryant , NHS England 's digital transformation director . Users who register on the site will also have access to a personal health plan if they log - in to tracking . The hope is that the online service will encourage a rise in self - management and reduce the burden on the NHS .
A new patient website by the UK's National Health Service (NHS) will offer personalised health advice by tracking users' browsing histories and locations. If the online service is able to provide relevant content to its visitors, they are more likely to come back for further information, according to Beverley Bryant, NHS Digital's digital transformation director. Users who register on the site will also have access to a personal health record if they opt-in to tracking. The hope is that the online service will prompt a rise in self-management and reduce the burden on the NHS.