Readers of Vogue Magazine can use Shazam to scan a Target ad when they see a product they like, and the app will take them to the digital site for the brand. The company said it had been working with retailers since last year on its new app, which is available in more than 100 countries. Shazam and Target are going high fashion in Vogue. 30% of Target's 100 products in Vogue's September issue will be Shazam-enabled. Both Levi's and Walt Disney have tested adverts with Shazam's recognition feature in the past.
Readers of Vogue Magazine can use Shazam to scan a Target ad when they see a product they like, and the app will take them to the digital site for the brand. The company said it had been working with retailers since last year on its new app, which is available in more than 100 countries. 30% of Target's 100 products in Vogue's September issue will be Shazam-enabled. Both Levi's and Walt Disney have tested adverts with Shazam's recognition feature in the past.