The Trade Desk has revealed the impact that sporting events are having on online traffic . This traffic is affecting a wide range of products , with online sales of recipe books up 105 % during the Champions League , compared to the two weeks before . Sacha Berlik, managing director for EMEA at The Trade Desk, commented: “From the Tour de France to the Taekwondo World Championship, our data shows that major sporting events can have a knock-on effect on a number of – often quite surprising – different categories. The usage of technology and computer games was up 113 % and 158 % during the first few days of the French Open in June , while the British Grand Prix is likely to have an impact on travel sites . Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage .
The Trade Desk has revealed the impact that sporting events are having on online traffic . This traffic is affecting a wide range of products , with online sales of recipe books up 105 % during the Champions League , compared to the two weeks before . The usage of technology and computer games was up 113 % and 158 % during the first few days of the French Open in June , while the British Grand Prix is likely to have an impact on travel sites . Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage .