Amazon has been drawing on user experiences for the creation of over 100 10-second ads. Each ad shows examples of what Alexa can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. This campaign coincides with the launch of our Amazon Echo spot that launched last week titled ‘Break Up,” Hass added. The company is also working to make its voice assistant more useful by adding new features like a way to control smart home devices and other connected devices. The launch coincides with the release of an Amazon Echo campaign called "Break Up", which will be shown during NFL games.
Amazon has been drawing on user experiences for the creation of over 100 10-second ads. Each ad shows examples of what Alexa can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. The company is also working to make its voice assistant more useful by adding new features like a way to control smart home devices and other connected devices. The launch coincides with the release of an Amazon Echo campaign called "Break Up", which will be shown during NFL games.