Archer Daniels Midland is establishing a joint venture with Cargill to provide US and Canadian farmers grain marketing support, as well as e-commerce and account management technology. Cargill North America agricultural supply chain president Roger Watchorn said: “Farmers can more effectively market grain and improve their profitability using technology and data analytics. The JV is called Grainbridge and is developing a digital platform that will provide information on production economics and grain marketing activities in one platform. Users will have access to risk management, as well as automated intelligence which offers information on break-even levels, price targets and grain totals. “Grain trading has been an important part of the agriculture industry for many years,” said John DeCicco, president and CEO of Cargill.
Archer Daniels Midland is establishing a joint venture with Cargill to provide US and Canadian farmers grain marketing support, as well as e-commerce and account management technology. The JV is called Grainbridge and is developing a digital platform that will provide information on production economics and grain marketing activities in one platform. Users will have access to risk management, as well as automated intelligence which offers information on break-even levels, price targets and grain totals. “Grain trading has been an important part of the agriculture industry for many years,” said John DeCicco, president and CEO of Cargill.