Sainsbury’s has abandoned its efforts to encourage consumers to cut their household food waste by 50%. The supermarket’s £10m five-year Waste Less, Save More programme was launched in 2016. However, after a one-year, £1m trial in Swadlincote, Derbyshire, the 50% target has been abandoned as behavioural change has proved difficult to achieve. I always say that we’re aiming for the stars, so it’ll still be a success if we land on the moon. Sainsbury’s will now undertake a trial in Peckham, London that will explore the problems of reducing food waste in areas of high housing density. A spokesperson for Sainsbury said: “Reducing our own food waste, and encouraging people to do so, is one of our key priorities.
Sainsbury’s has abandoned its efforts to encourage consumers to cut their household food waste by 50%. The supermarket’s £10m five-year Waste Less, Save More programme was launched in 2016. However, after a one-year, £1m trial in Swadlincote, Derbyshire, the 50% target has been abandoned as behavioural change has proved difficult to achieve. Sainsbury’s will now undertake a trial in Peckham, London that will explore the problems of reducing food waste in areas of high housing density. A spokesperson for Sainsbury said: “Reducing our own food waste, and encouraging people to do so, is one of our key priorities.