In light of the news that apps are in decline, Facebook has launched a new feature, App Event Optimization , to help marketers to increase app retention by refining consumer targeting for app-install ads on Facebook, Instagram ​and Facebook's Audience Network. Research found that only 6% of people are using a typical App Event Optimization May after downloading. The new feature will allow app marketers to be able to target consumers by one user action, such as completed purchase or adding an item to a shopping cart, per ad. App Event Optimization declined to comment whether future iterations would include one action per ad.
In light of the news that apps are in decline, Facebook has launched a new feature, App Event Optimization, to help marketers to increase app retention by refining consumer targeting for app-install ads on Facebook, Instagram ​and Facebook's Audience Network. Research found that only 6% of people are using a typical app 30 days after downloading. The new feature will allow app marketers to be able to target consumers by one user action, such as completed purchase or adding an item to a shopping cart, per ad. Facebook declined to comment whether future iterations would include more than one action per ad.