Japanese firm Taptica has acquired Israeli mobile marketing leader Adinnovation , as the mobile advertising platform seeks to increase its presence in Southeast Asia . Taptica is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". Japan helps brands reach their most valuable users, whereas Adinnovation specialises in smartphone apps and mobile advertising marketing and promotion, tracking and media site monetisation.
Israeli firm Taptica has acquired Japanese mobile marketing leader Adinnovation, as the mobile advertising platform seeks to increase its presence in the Asia-Pacific region. Japan is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". Taptica helps brands reach their most valuable users, whereas Adinnovation specialises in smartphone apps and mobile advertising marketing and promotion, tracking and media site monetisation.