Gross written premiums for pet insurance in the UK rose by more than 7 % last year , reaching a peak of £ 1bn ( $ 1.3bn ) , according to GlobalData , with the number of policy holders increasing to 3.4 million . The increase has been helped by aggregation websites , which make it easier for pet owners to purchase policies . Technology such as PitPat , a fitness tracker for pets , is being used to assist in the underwriting of pet - focused policies . Life - long policies are also becoming popular , increasing from 15 % to 20 % of the market in 2012 to about 50 % this year .
Gross written premiums for pet insurance in the UK rose by more than 7% last year, reaching a record of £1bn ($1.3bn), according to GlobalData, with the number of policy holders increasing to 3.4 million. The increase has been helped by aggregation websites, which make it easier for pet owners to choose policies. Technology such as PitPat, a fitness tracker for pets, is being used to assist in the underwriting of pet-focused policies. Life-long policies are also becoming popular, increasing from 15% to 20% of the market in 2012 to about 50% this year.