Studio Dror announced yesterday that its founder Dror Benshetrit will be joining The We Company, the parent company of coworking startup WeWork. Benshetrit said in an email that he would be joining the company “as co-founder of its future cities initiative.” Quartz reported that The We Company’s smart cities initiative will be led by former Google executive Di-Ann Eisnor and will “help address problems spurred by globalization, urbanization, and climate change.” According to Dror, the two will “build a team of engineers, architects, data scientists, and biologists who will work to fuse nature, design, technology, and community in our cities in order to measurably improve the lives of citizens.” The We Company encompasses a handful of companies, including WeWork, WeLive, a co-living company, and WeGrow, an education arm. Studio Dror was founded 17 years ago and is known for a variety of work, including furniture, interiors, and speculative architecture projects.
Dror Benshetrit, futurist and founder of Studio Dror is joining The We Company as co-founder of its futures cities initiative.