Twitter has rolled out its Twitter API on general release . Brands can now create audience segments either by those who have a Twitter handle , those who have participated in a brand ’s organic tweets in the past 90 days , or based on a list of external data , such as email addresses or phone numbers . However , in a bid to protect user privacy , companies will also be more restricted in their access to Twitter data and need to be more specific in their queries , to prevent general ' fishing expeditions ' for users .
Twitter has rolled out its Audience API on general release. Brands can now create audience segments either by those who follow a Twitter handle, those who have engaged in a brand’s organic tweets in the past 90 days, or based on a list of external data, such as email addresses or phone numbers. However, in a bid to protect user privacy, companies will also be more restricted in their access to Twitter data and encouraged to be more specific in their queries, to prevent general 'fishing expeditions' for users.