A Deutsche Bank research note published yesterday states that Airbnb is “increasing the pie” rather than posing a genuine threat to the hotel industry, at this stage. But according to analysts at Deutsche Bank, the company isn’t a threat to hotel chains — yet. The note, which was written by analyst Michael O’Leary, says that while there are many reasons for people to use short-term rentals such as saving money on accommodation or avoiding high rents, it also has an Interestingly, the report likened the effect Airbnb is having on traditional hotels to that which low-cost airlines had on traditional carriers: “ Drawing an analogy with the low-cost airlines, such as easyJet and Ryanair, it was clear these offerings expanded the travel market and opened up opportunities for those who would otherwise not have been able to travel, or certainly would have travelled less frequently otherwise”.
A Deutsche Bank research note published yesterday states that Airbnb is “increasing the pie” rather than posing a genuine threat to the hotel industry, at this stage. The note, which was written by analyst Michael O’Leary, says that while there are many reasons for people to use short-term rentals such as saving money on accommodation or avoiding high rents, it also has an Interestingly, the report likened the effect Airbnb is having on traditional hotels to that which low-cost airlines had on traditional carriers: “Drawing an analogy with the low-cost airlines, such as easyJet and Ryanair, it was clear these offerings expanded the travel market and opened up opportunities for those who would otherwise not have been able to travel, or certainly would have travelled less frequently otherwise”.