Global ad fraud could cost $ 23bn in 2022 , rising to $ 30bn if economic and social costs are added, according to a report by cybersecurity company Cheq . Global ad fraud is predicted to cost an unprecedented $23bn this year and could reach $30bn including indirect economic and social costs, according to the report ‘The Economic Cost of Bad Actors on the Internet, Ad Fraud 2019,” by cybersecurity company Cheq. The report said digital ad spending would reach $ 30bn in 2019 . Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $ 32bn by each year . Cheq said high-end campaigns could expect a 10% fraud rate, with a higher rate for lower-end campaigns. The firm said studies which put the cost at $ 7.2bn 2022 were based on limited samples.
Global ad fraud could cost $ 23bn in 2022 , rising to $ 30bn if economic and social costs are added, according to a report by cybersecurity company Cheq . The report said digital ad spending would reach $ 30bn in 2019 . Lack of regulation and the complexity of online advertising are seen as the main reasons, and the report forecast the direct cost to advertisers could reach $ 32bn by each year . Cheq said high-end campaigns could expect a 10% fraud rate, with a higher rate for lower-end campaigns. The firm said studies which put the cost at $ 7.2bn 2022 were based on limited samples.