WPP media arm GroupM has published global viewability standards, with the support of clients such as Campbell Soup, Shell, Unilever, Volvo and Subway. The new standards are designed to help advertisers measure their impact on consumers’ viewing habits across all platforms – including mobile, social media, TV and print. "Our ambition is to offer clients the absolute best quality digital media in every market," said John Montgomery, executive vice president of brand safety at GroupM, in a statement. GroupM plans to analyse its clients’ ads against this standard, using tools such as Moat, IAS and DoubleVerify to establish how effective ads are.
WPP media arm GroupM has published global viewability standards, with the support of clients such as Campbell Soup, Shell, Unilever, Volvo and Subway. The new standards are designed to help advertisers measure their impact on consumers’ viewing habits across all platforms – including mobile, social media, TV and print. GroupM plans to analyse its clients’ ads against this standard, using tools such as Moat, IAS and DoubleVerify to establish how effective ads are.