Reporting by Hardik Vyas in Bengaluru; Editing by Christian Radnedge The US Soccer Federation has signed a five - year sponsorship deal with Visa , which will partner the women 's and men 's national teams , with at least half of the company 's investment going to the women 's national team and women 's football initiatives . Visa will become sponsor of the World Cup and will launch a marketing campaign featuring women from the 2014 World Cup squad . Visa already has a seven - year deal with UEFA to sponsor all levels of women 's football in Europe .
The US Soccer Federation has signed a five - year sponsorship deal with Visa , which will partner the women 's and men 's national teams , with at least half of the company 's investment going to the women 's national team and women 's football initiatives . Visa will become sponsor of the World Cup and will launch a marketing campaign featuring women from the 2014 World Cup squad . Visa already has a seven - year deal with UEFA to sponsor all levels of women 's football in Europe .