Dodgers’ CMO and Executive Vice President Lon Rosen commented that the “first-ever [c]rypto giveaway” in sports will allow them to “explore an entirely new marketplace with our fanbase,” as well as to “pique interest” of Dodger fans and “launch a new age of digital collectibles and promotions.” Baseball and the Los Angeles Dodgers will hold a " crypto - giveaway " for fans at the end of September . Dodgers fans attending the game against the San Diego Padres on 21 September will be able to get tokens convertible to ethereum . On what is being called Digital Bobblehead Night , tokens will be numbered according to point of entry , and the first 40,000 Dodgers fans will reportedly get a card with a unique code that can be unblocked and transferred to an ethereum wallet . Dodgers CEO Jeff Rosen said the promotion would let the team launch a " new age " of digital collectibles .
Baseball and the Los Angeles Dodgers will hold a " crypto - giveaway " for fans at the end of September . Dodgers fans attending the game against the San Diego Padres on 21 September will be able to get tokens convertible to ethereum . On what is being called Digital Bobblehead Night , tokens will be numbered according to point of entry , and the first 40,000 Dodgers fans will reportedly get a card with a unique code that can be unblocked and transferred to an ethereum wallet . Dodgers CEO Jeff Rosen said the promotion would let the team launch a " new age " of digital collectibles .