Sunshine coast-based independent digital content agency, Cartelux has partnered with Google worldwide to produce an innovative five-part global video series. In a first of its kind for an independent Australian agency, the Dealer Education Series provides simple explanations of complex digital advertising concepts, harnessing the power of Google data. Created to change the advertising behaviour of local automotive dealerships, the series educates dealers through the basics of AdWords, the benefits of using video and digital, geo-targeting, the consumer journey and dynamic remarketing. Cartelux has localised the series for 20 international markets including Australia, America, Germany, Great Britain, Mexico, Brazil, France, India, China, Japan, Latin America, Italy, Spain, Russia, Middle East, Thailand, Argentina, Indonesia, New Zealand and Belgium. VIDEO Richard Wolstenholme, head of industry, automotive at Google Australia said the videos will help car dealers understand how to position their dealership in the digital spac. “We know local area marketers are looking for simple ways to maximise spend away from traditional channels such as print and broadcast,” he said. “Video content marketing is a tried and trusted channel for time-poor marketers, that has particular resonance with auto dealers worldwide.” Josh Williams, managing director at Cartelux added, “With the global media landscape shifting beyond all recognition, automotive dealerships are looking for more effective ways to maximise their marketing budgets away from traditional media. “Given our love of creating content for the automotive vertical and our mission to create content that meets the surging needs of a video-demanding world, working with Google was a great way for us to pursue this passion in an international market.” Cartelux delivers end-to-end premium digital video solutions, underpinned by integrated strategy, creative and digital media services. Positioning themselves as a global leader at the forefront of B2B content marketing, Cartelux has worked to create content for blue chip brands such as Toyota, Holden Nissan, Volkswagen. CoreLogic, Stockland and Lendlease.
Cartelux, in partnership with Google, has produced a five-part global video series, the 'Dealer Education Series', which aims to present simple explanations of complicated digital advertising approaches in an effort to change the advertising behaviour of companies. The series is being developed by Google and Cartelux as part of its ongoing efforts to improve the way it presents information about advertising. The series is set to educate dealers in the benefits of using video and digital, AdWords and geo-targeting in order to maximise ad spend beyond traditional print and broadcast advertising.