Facebook is adopting a local selling structure in countries outside the US, meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin. As Facebook begins to expand even further internationally, it will also have to ensure that it has the right systems in place with local governments The change means local governments may now have greater visibility of Facebook revenue related to domestic advertising sales. In Ireland, Facebook’s Irish subsidiary has been operating under an agreement with Dublin City Council since last year.
Facebook is adopting a local selling structure in countries outside the US, meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin. The change means local governments may now have greater visibility of Facebook revenue related to domestic advertising sales. In Ireland, Facebook’s Irish subsidiary has been operating under an agreement with Dublin City Council since last year.