With a different business model and with the elimination of commercials , original online television providers like Netflix , Amazon , and iTunes must rely much more heavily on product placement as a way to lower production costs and connect with consumers , creating opportunities for digital goods buyers .
With a different business model and with the elimination of commercials, original online television providers like Netflix, Amazon, and Hulu must rely much more heavily on product placement as a way to lower production costs and connect with audiences, creating opportunities for consumer goods brands.