Amazon has been drawing on user experiences for the creation of 43,000 10-second ads. Each 10-second or less vignette, shows off what Alexa can do from ordering flowers through Alexa after an accidental fire to Alexa checking and reporting back the weather. Each ad shows examples of what Amazon can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. Alexa spokesperson, Hass , said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the coming months . The launch coincides with the release of an Amazon Echo campaign called " Break Up ", which will be shown during NFL games.
Amazon has been drawing on user experiences for the creation of 43,000 10-second ads. Each ad shows examples of what Amazon can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. Alexa spokesperson, Hass , said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the coming months . The launch coincides with the release of an Amazon Echo campaign called " Break Up ", which will be shown during NFL games.