Looking at OTT platforms for nontraditional video ads, BrightLine says “it is increasingly becoming a two-horse race between Roku and Fire TV, now neck and neck to account for 70% of all enhanced ad impressions.” Marketers using non-traditional video ad formats on BrightLine platforms are expected to double their advertising spend next year to $35m and double it again this year , according to OTT . Within non-traditional advertising, the advanced advertising company has found that the lead-generation product it launched this year is now the company's fastest-growing format. Tremor Video is One of BrightLine 's programmatic platform partners.
Marketers using non-traditional video ad formats on BrightLine platforms are expected to double their advertising spend next year to $35m and double it again this year , according to OTT . Within non-traditional advertising, the advanced advertising company has found that the lead-generation product it launched this year is now the company's fastest-growing format. Tremor Video is One of BrightLine 's programmatic platform partners.