CBS has beaten its own expectations for total earnings , with a 30 % rise in total revenue to $ 3.26bn . “We remain on track to achieve about $4 billion in network advertising for 2018, which is consistent with prior years,” Bank said. The successful quarter is due largely to advertising , with political ad spending at a high in the run up to the US 2018 midterm elections . CBS expects the surge in political spending to continue this year , and predicts record spending levels .
CBS has beaten its own expectations for total earnings , with a 30 % rise in total revenue to $ 3.26bn . The successful quarter is due largely to advertising , with political ad spending at a high in the run up to the US 2018 midterm elections . CBS expects the surge in political spending to continue this year , and predicts record spending levels .