Volkswagen has become the first brand to use music streaming service Pandora's audio programmatic marketplace during its pilot phase. Pandora’s programmatic offering will be powered by AdsWizz’s AudioMax platform and will be added to throughout 2018. The company is using Pandora as a way for customers who want access to their own personalized radio stations and other content on Spotify or Apple Music can do so through an app that will be available in Pandora also plans to roll out its premium inventory through direct sale, as well as self-serve solutions later this year.
Volkswagen has become the first brand to use music streaming service Pandora's audio programmatic marketplace during its pilot phase. The company is using Pandora as a way for customers who want access to their own personalized radio stations and other content on Spotify or Apple Music can do so through an app that will be available in Pandora also plans to roll out its premium inventory through direct sale, as well as self-serve solutions later this year.