Finally, the complaint calls attention to ad blockers that permit users to evade metered subscription services and paywalls, which are engaging in an unfair method of competition. the Federal Trade Commission ( NAA ) has lodged a complaint with Association ( FTC ), and requested an investigation into what it claims are deceptive ad-blocking technologies that mislead consumers. The FTC asserts that certain ad-blockers contravene the FTC Act regarding unfair business practices because they trick consumers into thinking that publishers have agreed to the substitution of existing ads with the ad-blockers' own advertising whereas the reality is very different. The Association has asked the FTC to focus its attention on ad-blocking companies that have implemented business models that deceive consumers and thereby, negatively affect their user experience.
the Federal Trade Commission ( NAA ) has lodged a complaint with Association ( FTC ), and requested an investigation into what it claims are deceptive ad-blocking technologies that mislead consumers. The FTC asserts that certain ad-blockers contravene the FTC Act regarding unfair business practices because they trick consumers into thinking that publishers have agreed to the substitution of existing ads with the ad-blockers' own advertising whereas the reality is very different. The Association has asked the FTC to focus its attention on ad-blocking companies that have implemented business models that deceive consumers and thereby, negatively affect their user experience.