Western Growers Shield will protect food companies from recall liability and is promoted by the United Fresh Produce Association and Western Growers. IRVINE, Calif. — United Fresh Produce Association and Western Growers are offering what they say is first-of-its-kind recall liability insurance. Under terms of a marketing agreement, United Fresh will exclusively endorse and promote Western Growers Shield, proprietary insurance encompassing property, contamination, recall, liability and non-physical damage loss of income. Tom Stenzel, United Fresh president and CEO, said the program is an innovative solution to a critical bottom line issue facing its members and that Washington, D.C.-based United Fresh looks forward to bringing the program to every segment of the fresh produce supply chain. “United Fresh and Western Growers have a long history of working together to promote the competitiveness and profitability of the fresh produce industry,” said Tom Nassif, Western Growers president and CEO, in Irvine. United Fresh reaches into states not served by Western Growers, he said. The associations are working on other proprietary solutions for the industry, he said. United Fresh, founded in 1904, represents every segment of the fresh produce supply chain, including growers, shippers, processors, wholesalers, distributors and retailers. Western Growers, founded in 1926, represents fresh produce growers in Arizona, California, Colorado and New Mexico. Members provide half the nation’s fresh fruits, vegetables and tree nuts, including half of the organic produce. — Dan Wheat Stay on topic - This helps keep the thread focused on the discussion at hand. If you would like to discuss another topic, look for a relevant article. Share with Us - We'd love to hear eyewitness accounts, the history behind an article, and smart, constructive criticism. Be Civil - It's OK to have a difference in opinion but there's no need to be a jerk. We reserve the right to delete any comments that we feel are spammy, off-topic, or reckless to the community. Be proactive - Use the 'Flag as Inappropriate' link at the upper right corner of each comment to let us know of abusive posts.
Western Growers Shield is offering what it describes as a first-of-its-kind insurance cover aimed to protect US food companies from recall liability, and has partnered with United Fresh to exclusively endorse and promote the new cover. Western Growers’ proprietary insurance will encompass property, contamination, recall, liability and non-physical damage loss of income. United Fresh president and CEO, Tom Stenzel commented that the program offers an "innovative solution to a critical bottom line issue facing its members".