The market for food-delivery services accounts for 1% of the world food market, and 4% of food sold through restaurants and fast-food chains, according to research by McKinsey. Four players—Delivery Hero, Foodpanda, GrubHub, and Just Eat—have achieved global scale. It has already matured in most markets, with annualised growth estimated at 3.5% over the next five years. The traditional model of delivery, where orders are placed with individual outlets, accounts for 90% of the market, and nearly three quarters of orders are placed by phone. But it is not just about delivering food.
The market for food-delivery services accounts for 1% of the world food market, and 4% of food sold through restaurants and fast-food chains, according to research by McKinsey. It has already matured in most markets, with annualised growth estimated at 3.5% over the next five years. The traditional model of delivery, where orders are placed with individual outlets, accounts for 90% of the market, and nearly three quarters of orders are placed by phone. But it is not just about delivering food.