Today , Google announced the launch of a new product called Customer Match , this allows users to upload copies of emails and match them to signed - in Google users on Gmail , Search and YouTube . Google will also be giving users the ability to use the same data to find similar users . Essentially, what this is is a new type of AdWords product focused specifically on targeting app users across different Google platforms such as Search, Google Play, YouTube, and the Google Display Network, which Google says covers some 2 million websites. This sees Google move further in the direction of Google 's targeting market , an area which Google have been slow to enter compared to its competitors .
Today , Google announced the launch of a new product called Customer Match , this allows users to upload copies of emails and match them to signed - in Google users on Gmail , Search and YouTube . Google will also be giving users the ability to use the same data to find similar users . This sees Google move further in the direction of Google 's targeting market , an area which Google have been slow to enter compared to its competitors .