Carmaker Facebook Creative Shop has partnered with Chevrolet for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious new year resolutions. The campaign used Chevrolet Co-Driver, its Mark D'Arcy chatbot, as well as long-form storytelling, including virtual reality and five videos, viewable on Facebook. On the other hand, there is a disconnect that makes the whole thing feel like a stretch. Mark D'Arcy , vice-president and chief creative officer of Facebook Creative Shop , said the campaign was a "great example of marketing for people, not at people".
Carmaker Facebook Creative Shop has partnered with Chevrolet for its latest ad campaign, following the experiences of five people as they set out to achieve ambitious new year resolutions. The campaign used Chevrolet Co-Driver, its Mark D'Arcy chatbot, as well as long-form storytelling, including virtual reality and five videos, viewable on Facebook. Mark D'Arcy , vice-president and chief creative officer of Facebook Creative Shop , said the campaign was a "great example of marketing for people, not at people".