Facebook's swift growth in India's digital market is forcing Google into improving localisation of its services and refining its ad-buying tools. Where Google's India revenues only just reached $1bn last year, Facebook is forecast to generate about $980bn in the country in 2018 despite arriving there later. Its products evolved too, becoming easier to use with low data plans. The company has also been forced by regulators to improve how it handles data requests from law enforcement agencies that want access to user data.
Facebook's swift growth in India's digital market is forcing Google into improving localisation of its services and refining its ad-buying tools. Where Google's India revenues only just reached $1bn last year, Facebook is forecast to generate about $980bn in the country in 2018 despite arriving there later. The company has also been forced by regulators to improve how it handles data requests from law enforcement agencies that want access to user data.