Ronan Kelly , president of the Telecom Council Europe , has written an open letter to the Telecoms Council , urging it to crack down on the " misleading " advertising of IP - based networks as fibre or as having high speeds . Kelly said such practices would result in lower demand for fibre and erode consumer trust . We are witnessing “fake fibre” advertising practices in several Member States using “fibre” or “fibre speeds” in advertisements for copper-based broadband, when the advertised product is not genuinely based on a full fibre connection. It also defeats the industry aim of securing investment for high - speed networks , he said .
Ronan Kelly , president of the Telecom Council Europe , has written an open letter to the Telecoms Council , urging it to crack down on the " misleading " advertising of IP - based networks as fibre or as having high speeds . Kelly said such practices would result in lower demand for fibre and erode consumer trust . It also defeats the industry aim of securing investment for high - speed networks , he said .