Carmaker America has partnered with Facebook Creative Shop for its latest ad campaign , following the experiences of five people as they set out to create ambitious New Year 's resolutions . The campaign used Chevrolet Co - Driver , its Facebook Messenger chatbot , as well as long - form storytelling , including virtual reality and 360 animation , viewable on Facebook . And each stars in his or her own 360 video on Facebook. Mark D'Arcy , vice - president and chief creative officer of Facebook Creative Shop , said the campaign was a " great example of marketing for people , not at people " .
Carmaker America has partnered with Facebook Creative Shop for its latest ad campaign , following the experiences of five people as they set out to create ambitious New Year 's resolutions . The campaign used Chevrolet Co - Driver , its Facebook Messenger chatbot , as well as long - form storytelling , including virtual reality and 360 animation , viewable on Facebook . Mark D'Arcy , vice - president and chief creative officer of Facebook Creative Shop , said the campaign was a " great example of marketing for people , not at people " .