After losses in 2012 , RNC Chair Reince Priebus ordered a review of the GOP at the national level . In 2013 , the RNC released a report titled the `` Growth & Opportunity Plan '' Nearly a year after the report 's release , the GOP has increased minority outreach efforts . The party is also working to increase its share of Hispanic voters and women.
After losses in 2012 , RNC Chair Reince Priebus ordered a review of the GOP at the national level . In 2013 , the RNC released a report titled the `` Growth & Opportunity Plan '' Nearly a year after the report 's release , the GOP has increased minority outreach efforts . But it has n't embraced immigration reform and is struggling with messaging directed at women voters .