American giant Nike announced yesterday , from its factory in Portland , USA that it has signed on as the main sponsor of Portland Bike Share , with the project being re - named “ Biketown ” . The city of Portland was looking for $ 2 m - $ 8 m to launch the programme , however the Nike contract is said to be worth $ 10 m and will last just over five years . Here in Portland, bike share means jobs. The news is being reported favourably in the city , as the partnership will allow the city to expand the initial number of bike - share bicycles available to 1,000 rather than the 600 originally planned . This will make Portland ’s system the largest “ smart ” ( dockless , with software and technology on each bike versus the more common kiosk - based systems ) bike share system in North America .
American giant Nike announced yesterday , from its factory in Portland , USA that it has signed on as the main sponsor of Portland Bike Share , with the project being re - named “ Biketown ” . The city of Portland was looking for $ 2 m - $ 8 m to launch the programme , however the Nike contract is said to be worth $ 10 m and will last just over five years . The news is being reported favourably in the city , as the partnership will allow the city to expand the initial number of bike - share bicycles available to 1,000 rather than the 600 originally planned . This will make Portland ’s system the largest “ smart ” ( dockless , with software and technology on each bike versus the more common kiosk - based systems ) bike share system in North America .