Mobile The average U.S. millennial (aged 16-30) with Internet access spends 3.1 hours a day on a mobile phone — totaling 21.7 hours a week or 1,128 hours (47 days) a year, according to a new study from global research consultancy TNS. The annual Connected Life study surveys more than 60,000 Internet users across 50 countries on their digital attitudes and behaviors. The study also looked at U.S. millennials' consumption of various media and technologies, finding that 76 percent watch online video on a daily basis; 71 percent use social media; and 55 percent use instant messaging. They spend nearly 3 hours a day watching on-demand video and TV shows on the Internet. And while they continue to use traditional media such as television, radio and newspapers, millennials on average spend only 2.9 hours each day consuming content on those platforms. In contrast, individuals aged 46-65 spend 4.3 hours each day watching TV, reading newspapers and listening to the radio, and just 1.2 hours a day on mobile phones. For more information on the Connected Life study, visit the TNS site. About the Author About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at [email protected].
A new study from global research consultancy TNS has shown that the average American millennial with access to the internet now spends 3.1 hours a day on a mobile device, which equates to 47 days per year spent on such devices. The study, conducted by TNS, found that millennials spend an average of five and half hours each day using their smartphones, tablets or other digital devices compared to just over two hours in 2014. Notably, however, time spent on mobile devices does not replace traditional media such as TV, radio and newspapers, as they still spend, on average, 2.9 hours per day consuming content on these platforms as well.