Airbnb is taking hotel chains ’ most valued customers by converting loyalty programme members into users . A total of 36 % of travellers who use hotel loyalty programmes have used Airbnb for bookings , compared to the 15 % of non - loyalty members . As Airbnb continually folds in new travel offerings, it could compete more directly with OTAs for bookings, increasing its hold on the travel industry and extending its reach firmly beyond room and board. Also , 38 % of guests travelling over 100 times per year have used the service in comparison to 27 % of non - members travelling the same amount . Airbnb ’s latest feature , air travel information feature online , will likely boost its appeal to further business travellers in the near future .
Airbnb is taking hotel chains ’ most valued customers by converting loyalty programme members into users . A total of 36 % of travellers who use hotel loyalty programmes have used Airbnb for bookings , compared to the 15 % of non - loyalty members . Also , 38 % of guests travelling over 100 times per year have used the service in comparison to 27 % of non - members travelling the same amount . Airbnb ’s latest feature , air travel information feature online , will likely boost its appeal to further business travellers in the near future .