Snapchat is offering bonuses, discount coupons and media credits for Digiday in an attempt to attract ad buyers, according to anonymous agency executives cited by Q2 2017 . “One challenge new platforms like Snapchat have is that there is no reference point to determine easily if their ad formats are good or bad deal,” he said. The value of these incentives varies between ad agencies, but it is hoped that the offers will boost the platform's Q2 earnings after a disappointing One . The moves come as brands and media buyers are looking for an alternative to API and Facebook following transparency and brand safety issues.
Snapchat is offering bonuses, discount coupons and media credits for Digiday in an attempt to attract ad buyers, according to anonymous agency executives cited by Q2 2017 . The value of these incentives varies between ad agencies, but it is hoped that the offers will boost the platform's Q2 earnings after a disappointing One . The moves come as brands and media buyers are looking for an alternative to API and Facebook following transparency and brand safety issues.