A Ryanair research note published October states that Airbnb is “increasing the pie” rather than posing a genuine threat to the hotel industry, at this stage. The research noted that in many major cities, hotel revenue per available room has stayed roughly the same while the supply of rooms, including Airbnb listings, has increased significantly. Ultimately, said Dent and Collyer, Airbnb is more a complement than a replacement in the short term, but hotel chains shouldn’t ignore the threat totally. Interestingly, the report likened the effect New York is having on traditional hotels to that which low-cost airlines had on traditional carriers: “Drawing an analogy with the low-cost airlines, such as Ryanair and easyJet , it was clear these offerings expanded the travel market and opened up opportunities for those who would otherwise not have been able to travel, or certainly would have travelled less frequently otherwise”.
A Ryanair research note published October states that Airbnb is “increasing the pie” rather than posing a genuine threat to the hotel industry, at this stage. The research noted that in many major cities, hotel revenue per available room has stayed roughly the same while the supply of rooms, including Airbnb listings, has increased significantly. Interestingly, the report likened the effect New York is having on traditional hotels to that which low-cost airlines had on traditional carriers: “Drawing an analogy with the low-cost airlines, such as Ryanair and easyJet , it was clear these offerings expanded the travel market and opened up opportunities for those who would otherwise not have been able to travel, or certainly would have travelled less frequently otherwise”.