Starbucks has teamed up with Chinese tech giant Alibaba to offer an augmented reality (AR) experience at its new Roastery in Shanghai. The company is offering a VR headset that will allow customers to order food and drinks from the company’s virtual menu while sitting inside their own private dining room. It includes Starbucks's first in-store AR experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. China represents Starbucks’ fastest-growing market with more than 3,000 stores across 136 cities, and 600 alone in Shanghai. The app also includes a digital menu and allows customers to unlock virtual badges.
Starbucks has teamed up with Chinese tech giant Alibaba to offer an augmented reality (AR) experience at its new Roastery in Shanghai. The company is offering a VR headset that will allow customers to order food and drinks from the company’s virtual menu while sitting inside their own private dining room. It includes Starbucks's first in-store AR experience, in which customers, using an app, can walk around the store and point their smartphones at various features to learn more about them. The app also includes a digital menu and allows customers to unlock virtual badges.