Tesla needs to be aware of competition from Apple and Google as they compete ﻿to become the leader of the electric car market . This is not a wholly different model from how Google operates with Android—it developed an open-source operating system that smartphone manufacturers can use. Apple has been increasing its electric car department , whilst Google is stepping up its self - driving car programme﻿ , and so unless one wants to stay away they need to keep up . The company has gained an ﻿edge by developing ﻿multiple ﻿models of the electric car , and the company 's latest version﻿ , the Discovery X , set to be﻿ released next week , they need to impress consumers to keep their﻿ competitive edge .
Tesla needs to be aware of competition from Apple and Google as they compete ﻿to become the leader of the electric car market . Apple has been increasing its electric car department , whilst Google is stepping up its self - driving car programme﻿ , and so unless one wants to stay away they need to keep up . The company has gained an ﻿edge by developing ﻿multiple ﻿models of the electric car , and the company 's latest version﻿ , the Discovery X , set to be﻿ released next week , they need to impress consumers to keep their﻿ competitive edge .