Customers have, however, been slow to adopt electric cars which have a limited operating range and long recharging times. Audi is preparing to challenge parent group , Volkswagen , by boosting spending on electric vehicles ( E ) and digital technology over the next five years , according to anonymous sources in contact with Reuters . Audi is expected to invest around $ 4.7bn in digital technology , electric cars , and autonomous driving by 2025 , and offer on - demand mobility services to premium customers . Full details are reportedly to be announced by Audi chief executive , Rupert Stadler , at a presentation to fund managers in London on June 20 .
Audi is preparing to challenge parent group , Volkswagen , by boosting spending on electric vehicles ( E ) and digital technology over the next five years , according to anonymous sources in contact with Reuters . Audi is expected to invest around $ 4.7bn in digital technology , electric cars , and autonomous driving by 2025 , and offer on - demand mobility services to premium customers . Full details are reportedly to be announced by Audi chief executive , Rupert Stadler , at a presentation to fund managers in London on June 20 .