The theory is that it can maintain a daily deployment strategy without risking major revenue drops that could occur if something goes wrong. Google , owned by Canadian firm Breaking Data , saw monthly ad yields rise more than a third in September after it rebuilt its ad technology from scratch . The digital sport publisher transformed its sales model and eliminated vendors who brought in little revenue or who had complicated demands . The changes have also seen Google 's ad inventory rise to 55 % from 40 % before June .
Google , owned by Canadian firm Breaking Data , saw monthly ad yields rise more than a third in September after it rebuilt its ad technology from scratch . The digital sport publisher transformed its sales model and eliminated vendors who brought in little revenue or who had complicated demands . The changes have also seen Google 's ad inventory rise to 55 % from 40 % before June .