China is poised to become Australia's biggest export market for beef as consumers turn to other protein sources in the face of the African Swine Fever crisis, according to an animal proteins analyst for China from Rabobank, Chenjun Pan. “In these segments of the market, price is no longer the single most important factor driving demand, rather convenience, taste, nutrition and value-added snacking. With China's pig herd being cut in half to 200 million over the last year, the country's beef imports have increased 53%, with a 65% increase in imports from Australia over the year through July. The Australian government has been trying to get its act together on dealing with the outbreak, which began at the end of March and was first detected in late March.
China is poised to become Australia's biggest export market for beef as consumers turn to other protein sources in the face of the African Swine Fever crisis, according to an animal proteins analyst for China from Rabobank, Chenjun Pan. With China's pig herd being cut in half to 200 million over the last year, the country's beef imports have increased 53%, with a 65% increase in imports from Australia over the year through July. The Australian government has been trying to get its act together on dealing with the outbreak, which began at the end of March and was first detected in late March.