“We note how competitively positioned are the trio of Aviva, Admiral and Direct Line. UK car insurance company esure increased its market share by 0.6 % between October 2017 and March 2018 , to become the country 's fifth - fastest - growing brand , according to Consumer Intelligence ’s Consumer Market Tracker . It said the top 10 firms in the list made up two - thirds of the market , and had increased their share by 1 % . LV= , Aviva and Direct Line grew the most , increasing their market share by 1.4 % , 1 % and 1 % respectively .
UK car insurance company esure increased its market share by 0.6 % between October 2017 and March 2018 , to become the country 's fifth - fastest - growing brand , according to Consumer Intelligence ’s Consumer Market Tracker . It said the top 10 firms in the list made up two - thirds of the market , and had increased their share by 1 % . LV= , Aviva and Direct Line grew the most , increasing their market share by 1.4 % , 1 % and 1 % respectively .