Google browser Chrome has recently stopped displaying ads that fail to meet Better Ads standards , and the company has given more details about the policy . According to a spokesperson , the tweak affects users with Chrome 64 or above , with desktop versions allowing four types of ad and double the amount for mobile . The change has left room for companies to increase compliance and about 42 % of sites that failed to meet the ad standards are now unable to . Google claims that its ultimate goal is “not to filter any ads at all but to improve the experience for all web users.” Google vice - president Rahul Roy - Chowdhury said filtering out disruptive experiences would help keep the " entire ecosystem of the web healthy " .
Google browser Chrome has recently stopped displaying ads that fail to meet Better Ads standards , and the company has given more details about the policy . According to a spokesperson , the tweak affects users with Chrome 64 or above , with desktop versions allowing four types of ad and double the amount for mobile . The change has left room for companies to increase compliance and about 42 % of sites that failed to meet the ad standards are now unable to . Google vice - president Rahul Roy - Chowdhury said filtering out disruptive experiences would help keep the " entire ecosystem of the web healthy " .