Instagram, like Facebook and Twitter, has formed a partnership with AdRoll to become more targeted. AdRoll will use Instagram's data to match users profiles across devices, including the targeted ads on Instagram's news feed. The new ad format is part of an effort by Instagram to make its service easier for advertisers to target their ads. The ads will not have click-and-buy functionality yet, but there will be a "call to action" button redirecting the consumer back to a conversation point.
Instagram, like Facebook and Twitter, has formed a partnership with AdRoll to become more targeted. AdRoll will use Instagram's data to match users profiles across devices, including the targeted ads on Instagram's news feed. This move by Instagram has allowed the app to drive up its mobile monetisation capabilities, since advertisers will be able to buy adverts like they currently do across other social channels. The ads will not have click-and-buy functionality yet, but there will be a "call to action" button redirecting the consumer back to a conversation point.