Snapchat is rumoured to be in acquisition talks with San Francisco-based firm AdRoll, as the social media site looks to shore up its sinking share price. The deal would see Snap acquire a majority stake in AdRoll for an undisclosed amount. ’s troubles. Digiday recently revealed publishers are switching their business to Instagram because of concerns that Snapchat's ad delivery was lagging behind rivals.
Snapchat is rumoured to be in acquisition talks with San Francisco-based firm AdRoll, as the social media site looks to shore up its sinking share price. The deal would see Snap acquire a majority stake in AdRoll for an undisclosed amount. Digiday recently revealed publishers are switching their business to Instagram because of concerns that Snapchat's ad delivery was lagging behind rivals.