Snapchat updated its website on Tuesday , allowing them to use their data to embrace digital advertising , meaning they are now able to compete for bigger digital ad budgets . Snapchat CEO , Evan Spiegel , has previously wanted to provide a degree of anonymity for its users creating a disadvantage in ad revenue when compared with Google and Facebook . It also launched sticker integrations that liven up the messaging side of the app. While avoiding ' ads that are so custom - tailored that they feel invasive or uncomfortable ' , Snapchat has been expanding its ability to targett versus age , location and gender in an effort to ' increase parity with other networks . '
Snapchat updated its website on Tuesday , allowing them to use their data to embrace digital advertising , meaning they are now able to compete for bigger digital ad budgets . Snapchat CEO , Evan Spiegel , has previously wanted to provide a degree of anonymity for its users creating a disadvantage in ad revenue when compared with Google and Facebook . While avoiding ' ads that are so custom - tailored that they feel invasive or uncomfortable ' , Snapchat has been expanding its ability to targett versus age , location and gender in an effort to ' increase parity with other networks . '