The system further optimises Weibo's advertising business. AppsFlyer is teaming with Weibo to create a social marketing value measurement system. The aim is to provide better access for global advertisers and more in-depth understanding of the behaviours and preferences of users of the Chinese social media platform. Intended to help achieve maximum return on investment, the system will attempt to provide Chinese advertisers and media companies with a more effective measuring standard. AppsFlyer establishes a complete life cycle analysis for mobile app marketers by assessing several key metrics. “China has become one of the most important markets in terms of online advertising growth over recent years.
AppsFlyer is teaming with Weibo to create a social marketing value measurement system. The aim is to provide better access for global advertisers and more in-depth understanding of the behaviours and preferences of users of the Chinese social media platform. Intended to help achieve maximum return on investment, the system will attempt to provide Chinese advertisers and media companies with a more effective measuring standard. AppsFlyer establishes a complete life cycle analysis for mobile app marketers by assessing several key metrics. “China has become one of the most important markets in terms of online advertising growth over recent years.