The publishing industry's efforts to offer a "value exchange" to people using ad blockers is paying off, as the numbers of British adults using the systems has remained at around 22% for the past year and may even be lower, according to Trinity Mirror UK ’s Ad Blocking Report . One in five users who had downloaded an ad blocker did not currently use it, and the past year had switched off an ad blocker to see content, according to the report. However, publishers were warned to maintain high standards at a time when "society is concerned with the provenance of content and news".
The publishing industry's efforts to offer a "value exchange" to people using ad blockers is paying off, as the numbers of British adults using the systems has remained at around 22% for the past year and may even be lower, according to the Internet Advertising Bureau UK’s Ad Blocking Report. One in five users who had downloaded an ad blocker did not currently use it, and almost a quarter had switched off an ad blocker to see content, according to the report. However, publishers were warned to maintain high standards at a time when "society is concerned with the provenance of content and news".