As a brand Danielle McGrory has never shied away from embracing the digital world. Once again it has been a digital pioneer, and 24 hours the Facebook decided to showcase its new collection to users via Snapchat, before it hits the runway today . It’s also building a relationship with people who could be shopping its products in a few years. Snapchat will also cover the runway show on its "Live Stories" series. The nature of Snapchat's disappearing content also works to Burberry 's advantage as it only gives﻿ users a sneak peak, meaning they﻿ will have to watch the runway show to see more of the clothes. Burberry 's decision to use Snapchat over more 'mature' social media sites, such as brand﻿ , shows that the brand wants to access Snapchat's young user base ranging from nearly 100 million and build a relationship with them for the future.
As a brand Danielle McGrory has never shied away from embracing the digital world. Once again it has been a digital pioneer, and 24 hours the Facebook decided to showcase its new collection to users via Snapchat, before it hits the runway today . Snapchat will also cover the runway show on its "Live Stories" series. The nature of Snapchat's disappearing content also works to Burberry 's advantage as it only gives﻿ users a sneak peak, meaning they﻿ will have to watch the runway show to see more of the clothes. Burberry 's decision to use Snapchat over more 'mature' social media sites, such as brand﻿ , shows that the brand wants to access Snapchat's young user base ranging from nearly 100 million and build a relationship with them for the future.