Unilever 's Europe head plans to grow the business by stengthening green credentials . He says consumers do n't simply want the cheapest products , but ones made responsibly . The company is also looking at new markets in Asia and Africa where it can sell its own branded food - a move that could help boost sales of Unilever's other brands such as Dove soap or Europe is in need of a `` spring clean '' to encourage innovation and growth .
Unilever 's Europe head plans to grow the business by stengthening green credentials . He says consumers do n't simply want the cheapest products , but ones made responsibly . The emerging markets are more business-friendly than Europe , he says . Europe is in need of a `` spring clean '' to encourage innovation and growth .