Mobile advertisers have less than a minute to get their point across in video , according to research by AOL . Some 59 % of global consumers watch videos which are 60 seconds or less in length each day . In Southeast Asia , this figure is 47 % . Brits are comparatively patient , with about a third ( 32 % ) watching videos that are up to five minutes long daily , according to AOL . " The trend is definitely headed towards smaller and shorter , " said Google 's head of international research , Anita Caras . More than four in ten marketers (43%) are also put off spending more on mobile video due to long load times. The important thing for advertisers is to get their message across in the first few seconds , she added .
Mobile advertisers have less than a minute to get their point across in video , according to research by AOL . Some 59 % of global consumers watch videos which are 60 seconds or less in length each day . In Southeast Asia , this figure is 47 % . Brits are comparatively patient , with about a third ( 32 % ) watching videos that are up to five minutes long daily , according to AOL . " The trend is definitely headed towards smaller and shorter , " said Google 's head of international research , Anita Caras . The important thing for advertisers is to get their message across in the first few seconds , she added .