Manufacturers will be limited to selling only three brands of infant formula in China under new rules submitted to ChemLinked , as China authorities seek to tighten supply chains and improve food safety. International and domestic producers will face the same restrictions, which are expected to come into effect in the first half of this year and the move is likely to reduce the number of formula brands sold in China by 80% . Following the country's 2008 infant formula scandal, hundreds of imported brands flooded the market and a raft of tough regulations have been implemented to restore confidence in the safety of locally-made products. New Zealand exported $136 million worth of formula to China in the 12 months ended November, up from $118 million in the same period a year earlier, according to MPI. The Australian retail infant formula market is forecast to grow to $25bn by 2008 .
Manufacturers will be limited to selling only three brands of infant formula in China under new rules submitted to ChemLinked , as China authorities seek to tighten supply chains and improve food safety. International and domestic producers will face the same restrictions, which are expected to come into effect in the first half of this year and the move is likely to reduce the number of formula brands sold in China by 80% . Following the country's 2008 infant formula scandal, hundreds of imported brands flooded the market and a raft of tough regulations have been implemented to restore confidence in the safety of locally-made products. The Australian retail infant formula market is forecast to grow to $25bn by 2008 .