Wednesday 28-10-2015 16:59 Sky iAd Mediacom Apple News Sky has partnered with Time UK to run its first campaign on Apple News. The campaign, promoting Sky's on-demand box sets, will appear in NME and Uncut stories on the Apple News app. Planned by Mediacom, the campaign promises to leverage 'all available iAd formats'. “We are delighted to be working with Sky as launch sponsors for our debut on Apple News,” said Mike Newcombe, director of mobile advertising at Time. “Apple News has the potential to be one of the most significant personal news aggregators ever built and the ideal environment to reflect Time UK’s immersive, rich content alongside like-minded advertisers that our audience love - all being one click away from inspiration to purchase over the crucial retail period.” Having initially launched as part of iOS 9 in the US last month, Apple News is coming to the UK – as well as Australia – with the release of iOS 9.1. Apple CEO Tim Cook revealed during the company's earnings call that the app currently has 40m users in the US alone, though didn't specify whether these were regular active users.
Sky and Time UK have partnered to run a campaign on Apple News. The new app will be available in the App Store from Monday 1 October at 9am BST for £2.99 per month or $19.99/month. Apple News will be coming to the UK, and Australia, in the iOS 9.1 release.