NYT ( New York Times ) CEO, Mark Thompson , suggests he is considering banning ad-blocking non-subscribers to encourage a greater influx of fee-paying readers for the newspaper's quality content. The importance of targeting New York Times readers was highlighted by the 7% decline in print revenue and 7% increase in digital revenue during Q4 2015 . Thompson said the Times' subscription model only covers some of its costs. Now the NYT has decided to move away from traditional display ads in favour of more branded content, in an effort to improve engagement with its current 1.1 million paid digital-only subscribers, who generated $ 193 m in revenue during 2015 , up 14% from 2014 . It is also hoping to double its digital revenue from both advertising and subscriptions to 193 by 2020 .
NYT ( New York Times ) CEO, Mark Thompson , suggests he is considering banning ad-blocking non-subscribers to encourage a greater influx of fee-paying readers for the newspaper's quality content. The importance of targeting New York Times readers was highlighted by the 7% decline in print revenue and 7% increase in digital revenue during Q4 2015 . Now the NYT has decided to move away from traditional display ads in favour of more branded content, in an effort to improve engagement with its current 1.1 million paid digital-only subscribers, who generated $ 193 m in revenue during 2015 , up 14% from 2014 . It is also hoping to double its digital revenue from both advertising and subscriptions to 193 by 2020 .