Netflix , the US 's most popular streaming service , has launched the Roku Channel , an advertising - led service showing free films and TV series that are licensed from studios and aggregated from other platforms . Its chief marketing officer Matthew Anderson said the channel 's in - house team would sell the ads and that the focus would be on " limiting the commercial breaks " . Anderson said advertisers also could personalise their ads , based on streaming content , rather than personally identifiable information . Roku hopes having its own channel will increase revenues – Netflix , for example , accounts for a majority of its streaming hours without adding to its bottom line .
Roku, the US's most popular streaming service, has launched the Roku Channel, an advertising-led service showing free films and TV series that are licensed from studios and aggregated from other channels. Roku chief marketing officer Matthew Anderson said the company's in-house team would sell the ads and that the focus would be on "limiting the commercial breaks". Anderson said advertisers also could personalise their content, based on streaming behaviour, rather than personally identifiable information. Roku hopes having its own channel will increase revenues – Netflix, for example, accounts for a third of its streaming hours without adding to its bottom line.