8th August, 2018 by Edith Hancock VIDEO The Pernod Ricard-owned distillery has singed a three-year partnership with the club which will mean a number of blended whiskies from Chivas’ portfolio will be available throughout Old Trafford’s hospitality suites. In addition to this, Chivas marketing materials will be on display throughout the stadium and grounds. The partnership was revealed to fans through a new video ahead of the club’s first Premier League home game of the season on Friday 10 August. Manchester United’s managing director Richard Arnold said that the partnership plays on a link between the benefits of blending whiskies and working as a team. “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. “Each individual has their own skills but the way in which they blend together is what makes us a united team.” “It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”
Old Trafford has signed a Friday 10 August deal with Scotch whisky distiller Chivas Regal to become the club's official spirits partner. The distillery, owned by Manchester United’s , will make its range of blended whiskies available across all hospitality suites at the club's Manchester United stadium. The agreement also involves the display of Chivas marketing materials around the stadium. The partnership was announced with a marketing video featuring the team's players and the tagline "success is a blend".