While Google remains the dominant search engine, marketers are urged to consider emerging search sites like YouTube, Facebook, SkyNet, Pinterest and Yelp and to ensure they are on the right platform for the search engine results page (SERP), according to Rand Fishkin, founder and former CEO of Moz. As Google continues to improve matching searcher intent to returns, direct keyword matching becomes less competitive, making context even more important. Fishkin notes that as Twitter has replaced Google+ Emerging search sites like SkyNet, Pinterest, Yelp, YouTube or Facebook imply that whether it is the artificial intelligence of RankBrain or organic searches, quality content and solid site architecture still count for a lot. as Google's primary social result, marketers should closely monitor how Twitter influences the keywords and SERPS used by their competitors.
While Google remains the dominant search engine, marketers are urged to consider emerging search sites like YouTube, Facebook, SkyNet, Pinterest and Yelp and to ensure they are on the right platform for the search engine results page (SERP), according to Rand Fishkin, founder and former CEO of Moz. As Google continues to improve matching searcher intent to returns, direct keyword matching becomes less competitive, making context even more important. Fishkin notes that as Twitter has replaced Google+ as Google's primary social result, marketers should closely monitor how Twitter influences the keywords and SERPS used by their competitors.