Facebook is adopting a local selling model in countries outside the EU , meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin . The change means local governments will now have greater visibility of advertising revenue related to domestic advertising sales . As Facebook begins to expand even further internationally, it will also have to ensure that it has the right systems in place with local governments The announcement comes amid increasing scrutiny of companies ' offshore revenue , particularly in Ireland , which was criticised by the European Commission for failing to collect unpaid taxes from Apple .
Facebook is adopting a local selling model in countries outside the EU , meaning advertising revenue will be recorded domestically rather than through its global HQ in Dublin . The change means local governments will now have greater visibility of advertising revenue related to domestic advertising sales . The announcement comes amid increasing scrutiny of companies ' offshore revenue , particularly in Ireland , which was criticised by the European Commission for failing to collect unpaid taxes from Apple .