In doing so brands will be able to properly gauge the effectiveness of their campaigns in relation to awareness, perception and purchase intent across audio, video and display. Spotify has moved to capitalise on its growing advertising potential through greater collaboration with data specialists Nielsen. Nielsen will provide insight into the reach of ad campaigns on the streaming platform and will now use its data gathering tools to help advertisers better understand how their content affects their target audiences. The move is part of a broader push by Spotify, which launched in 2013, to become more data-driven as it seeks to expand beyond music downloads. Spotify is looking to show advertisers how effective its platform can be for advertising, in order to draw in new business, with Nielsen providing the clients with tailored data reflecting the reach of their campaigns.
Spotify has moved to capitalise on its growing advertising potential through greater collaboration with data specialists Nielsen. Nielsen will provide insight into the reach of ad campaigns on the streaming platform and will now use its data gathering tools to help advertisers better understand how their content affects their target audiences. The move is part of a broader push by Spotify, which launched in 2013, to become more data-driven as it seeks to expand beyond music downloads. Spotify is looking to show advertisers how effective its platform can be for advertising, in order to draw in new business, with Nielsen providing the clients with tailored data reflecting the reach of their campaigns.