Ad tech company Criteo has helped retailers resist Amazon's growing hold on valuable retail data by offering anonymised, aggregated customer data from online and in-store shopping platforms. The new research shows that the average Amazon shopper spends about $45 a year in total at Amazon, compared with just $15 for Target, according to the report. The company, which has grown on the strength of its re-targeting service, has a customer base of 11,000 retailers and receives information on $550bn in annual commerce sales, it said.
Ad tech company Criteo has helped retailers resist Amazon's growing hold on valuable retail data by offering anonymised, aggregated customer data from online and in-store shopping platforms. Criteo's clients contribute information including customer email addresses, CRM data and records of physical in-store transactions, which is then pooled with data offered by other customers and can be searched as a whole. The company, which has grown on the strength of its re-targeting service, has a customer base of 11,000 retailers and receives information on $550bn in annual commerce sales, it said.