WPP 's ad buying company, Google , is planning to acquire Julie Langley . Essence Digital is one of the largest independent buyers of digital ads, it has also acquired a number of agencies that specialise in the mobile space and social media. The WPP-owned advertising media company is set to take over its largest digital target which would take its 2015 transitions to 39, according to The Wall Street Journal. Essence acquired Reach , whose clients include Google , Essence Digital and Essence Digital , in 2013 . Since Essence is Google ’s main global digital agency, Julie Langley , Partner at Results International said, “ WPP must see sufficient strategic imperative to warrant a strategic price – likely down to a combination of the Google relationship and keeping that business out of the hands of competitors.”
WPP 's ad buying company, Google , is planning to acquire Julie Langley . Essence Digital is one of the largest independent buyers of digital ads, it has also acquired a number of agencies that specialise in the mobile space and social media. Essence acquired Reach , whose clients include Google , Essence Digital and Essence Digital , in 2013 . Since Essence is Google ’s main global digital agency, Julie Langley , Partner at Results International said, “ WPP must see sufficient strategic imperative to warrant a strategic price – likely down to a combination of the Google relationship and keeping that business out of the hands of competitors.”