Snapchat is developing new advertising software that will use smartphone cameras to unlock sponsored content by scanning an image or a barcode on a poster or website. As the company ramps up its drive for revenue, it is figuring out which ad formats resonate with consumers and advertisers. The company said it would not disclose the name of its partner in this project, but confirmed that it was
Snapchat is developing new advertising software that will use smartphone cameras to unlock sponsored content by scanning an image or a barcode on a poster or website. The company said it would not disclose the name of its partner in this project, but confirmed that it was