WPP ’s involvement in Google caused panic for the media company after it claimed AppNexus was involved in the new ad exchange it is setting up with Adblock Plus . The claim was denied by Google , which stated it would not be involved as it views Eyeo ’s ( Adblock Plus ' creator company ) business practices as “ fundamentally harmful ” to the advertising industry . A large part of WPP ’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment .
WPP’s involvement in AppNexus caused panic for the media company after ComboTag announced AppNexus was involved in the new ad exchange it is setting up with Adblock Plus. The claim was denied by AppNexus, which stated it would not be involved as it views Eyeo’s (Adblock Plus' creator company) business practices as “fundamentally harmful” to the advertising world. A large part of WPP’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment.