AdWords is too complex for small business owners to benefit from, AdWords product marketing manager Aaron Wallis has admitted at a panel discussion in AdWords . Google has therefore simplified the platform to make it more accessible for small businesses that lack knowledge of digital marketing. (L-R) Google also launched a national roadshow in Australia to educate small businesses about digital marketing and developed Google , free online training tools to assist small businesses to make the most of digital platforms. The platform includes 14 training modules.
AdWords is too complex for small business owners to benefit from, AdWords product marketing manager Aaron Wallis has admitted at a panel discussion in AdWords . Google has therefore simplified the platform to make it more accessible for small businesses that lack knowledge of digital marketing. Google also launched a national roadshow in Australia to educate small businesses about digital marketing and developed Google , free online training tools to assist small businesses to make the most of digital platforms. The platform includes 14 training modules.