Digital transformation is already changing the nature of work inside insurance companies. Predictive software will be critical in the future of insurance as it becomes an increasingly digitised business , according to Keith Smith , EMEA managing director at insurance - software specialist Oracle . The top 21st - century digital - based brands use machine learning technology to absorb every available detail about their products and inform and refine their offerings , he said .
Predictive software will be critical in the future of insurance as it becomes an increasingly digitised business , according to Keith Smith , EMEA managing director at insurance - software specialist Oracle . The top 21st - century digital - based brands use machine learning technology to absorb every available detail about their products and inform and refine their offerings , he said .