Snap has posted strong revenue and daily active user growth for 2016 as it beat analyst expectations. 2016 revenue hit $ $253 million m, a 104% rise on 2016 , while the number of daily active users rose 104% year on year to 4C . But Snap warned investors that brand spending, which usually peaks in Q4, could fall in Q1 and lead to lower revenue. Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook . Lance Neuhauser , the CEO of Snap ads partner 4C Insights, said that if Snap continues to play to its strengths, such as its unique content and creative experiences, the company can control "its own destiny".
Snap has posted strong revenue and daily active user growth for 2016 as it beat analyst expectations. 2016 revenue hit $ $253 million m, a 104% rise on 2016 , while the number of daily active users rose 104% year on year to 4C . Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook . Lance Neuhauser , the CEO of Snap ads partner 4C Insights, said that if Snap continues to play to its strengths, such as its unique content and creative experiences, the company can control "its own destiny".