Gross written premiums for pet insurance in the UK rose by more than 7 % last year , reaching a peak of £ 1bn ( $ 1.3bn ) , according to GlobalData , with the number of policy holders increasing to 3.4 million . The increase has been helped by aggregation websites , which make it easier for pet owners to purchase policies . An industry source has claimed that the number of customers opting for lifelong policies through aggregators at their company has increased from between 15% and 20% in 2012 to around 50% in 2017.” Technology such as PitPat , a fitness tracker for pets , is being used to assist in the underwriting of pet - focused policies . Life - long policies are also becoming popular , increasing from 15 % to 20 % of the market in 2012 to about 50 % this year .
Gross written premiums for pet insurance in the UK rose by more than 7 % last year , reaching a peak of £ 1bn ( $ 1.3bn ) , according to GlobalData , with the number of policy holders increasing to 3.4 million . The increase has been helped by aggregation websites , which make it easier for pet owners to purchase policies . Technology such as PitPat , a fitness tracker for pets , is being used to assist in the underwriting of pet - focused policies . Life - long policies are also becoming popular , increasing from 15 % to 20 % of the market in 2012 to about 50 % this year .