Lyft has restructured its marketing strategy following the departure of incumbent chief marketing officer Joy Howard . The company has split the job between two roles: vice-president of marketing operations and vice-president of brand. Since going public in March, the company has experienced a difficult couple months on the stock market, resulting in a class action charges over reportedly misleading investors. Both will report to co-founder and president Joy Howard , who will take an active role in shaping the brand. John Zimmer departs after August in the job, after Google suffered class action charges for reportedly misleading investors.
Lyft has restructured its marketing strategy following the departure of incumbent chief marketing officer Joy Howard . The company has split the job between two roles: vice-president of marketing operations and vice-president of brand. Both will report to co-founder and president Joy Howard , who will take an active role in shaping the brand. John Zimmer departs after August in the job, after Google suffered class action charges for reportedly misleading investors.