The company has gone through several significant leadership changes in recent months, naming both a new CEO and a new chief marketing officer in February. American Express is to conduct its first global media review in more than 10 years . The review will follow the move of much of its brand creative work away from Ogilvy to Mcgarrybowen last summer . Incumbent agencies , including WPP Mindshare , which wrested the media buying power from Ogilvy two years ago , will be invited to pitch but it not known whether AmEx will conduct the review internally or if agencies it is not currently using will be invited to pitch . Public affairs chief John Crosta said the review was part of a drive to improve marketing efficiency and effectiveness .
American Express is to conduct its first global media review in more than 10 years . The review will follow the move of much of its brand creative work away from Ogilvy to Mcgarrybowen last summer . Incumbent agencies , including WPP Mindshare , which wrested the media buying power from Ogilvy two years ago , will be invited to pitch but it not known whether AmEx will conduct the review internally or if agencies it is not currently using will be invited to pitch . Public affairs chief John Crosta said the review was part of a drive to improve marketing efficiency and effectiveness .