Results show that the vitamin and supplements markets are slowing in China, as they compete with Chinese consumers love of traditional remedies, from liquorice to deer antler. This is﻿ leading some firms, such as US drugmaker Pfizer, to research how these traditional medicines can be incorporated into their products, so they can tap into China's rapidly expanding healthcare market. The study also found that there is a growing demand for herbal remedies among young people in China.
Results show that the vitamin and supplements markets are slowing in China, as they compete with Chinese consumers love of traditional remedies, from liquorice to deer antler. This is﻿ leading some firms, such as US drugmaker Pfizer, to research how these traditional medicines can be incorporated into their products, so they can tap into China's rapidly expanding healthcare market. "We've tried to learn from heritage and marry it with modern life sciences", says Jia Chen, the Vice President of direct seller Amway.