"There's so much potential for Snapchat," said Emilin Yaghoubian, Fullscreen's mobile media manager. After introducing directly sold app-install ads earlier this year, Snapchat is talking with direct response specialists about granting access to its API, which was introduced to a limited set of partners in June. The company has been testing the API for some time now, and it recently announced that it’s now open to all developers. Ads encouraging consumers to install new apps make up some 25% of mobile ad spend.
After introducing directly sold app-install ads earlier this year, Snapchat is talking with direct response specialists about granting access to its API, which was introduced to a limited set of partners in June. The company has been testing the API for some time now, and it recently announced that it’s now open to all developers. Ads encouraging consumers to install new apps make up some 25% of mobile ad spend.