Global marketing firm Dentsu Aegis Group has acquired Detroit - based HelloWorld , whose clients include Microsoft , Coca - Cola and Johnson & Johnson . With 370 people and a proprietary technology platform, Dentsu said the acquisition will further scale Merkle’s people-based marketing disciplines, including loyalty solutions, performance media, customer relationship marketing, customer experience, and enterprise technology services. The company uses a proprietary technology platform to develop promotional and gamified campaigns , educational programmes and insights - driven content . The acquisition will expand " people - based marketing disciplines " at Dentsu subsidiary Merkle Loyalty Solutions , according to a company statement .
Global marketing firm Dentsu Aegis Group has acquired Detroit - based HelloWorld , whose clients include Microsoft , Coca - Cola and Johnson & Johnson . The company uses a proprietary technology platform to develop promotional and gamified campaigns , educational programmes and insights - driven content . The acquisition will expand " people - based marketing disciplines " at Dentsu subsidiary Merkle Loyalty Solutions , according to a company statement .