Consumer platform Shopify will use Apple 's augmented reality ( AR ) ARKit technology to help it become " the largest AR - enabled e - commerce platform " , according to CEO Tobias Lutke . The partnership follows Shopify 's use of AR in previous ad campaigns , which caught the attention of Apple CEO Tim Cook . He said he admired Shopify for its focus on " democratising technology for entrepreneurs " . Apple plans to make AR a mainstream feature . Global Market Insights estimated the AR market will be worth more than $ 50bn by 2024 .
Ecommerce platform Shopify will use Apple's augmented reality (AR) ARKit technology to help it become "the largest AR-enabled e-commerce platform", according to CEO Tobias Lutke. The partnership follows Shopify's use of AR in previous ad campaigns, which caught the eye of Apple CEO Tim Cook. He said he admired Shopify for its focus on "democratising technology for entrepreneurs". Apple plans to make AR a mainstream feature. Global Market Insights estimated the AR market will be worth more than $50bn by 2024.