Twitter has launched Direct Message Cards , an ad format that encourages users to engage with promoted products through customisable call - to - action buttons . The feature can deploy a bot to ask a series of questions and make recommendations based on the user 's preferences . Pátron ##a has used this method to suggest cocktails based on users ' preferred holiday experiences . Twitter has been allowing brands to use automated welcome messages and quick responses to interact with customers since the autumn . Meanwhile , Facebook Messenger has introduced a feature that brings bots into group discussion , as well as a Discover button for featured or popular bots .
Twitter has launched Direct Message Cards, an ad format that encourages users to engage with promoted content through customisable call-to-action buttons. The feature can deploy a bot to ask a series of questions and make recommendations based on the user's answers. Pátron Tequila has used this method to suggest cocktails based on users' preferred holiday experiences. Twitter has been allowing brands to use automated welcome messages and quick replies to engage with customers since the autumn. Meanwhile, Facebook Messenger has introduced a feature that brings bots into group conversations, as well as a Discover tab for featured or popular bots.