Predictive marketing platform Google Fuel is using the Cloud Vision API to launch a " multi - layered malvertising detection and prevention system " . The solution aims to save brands and advertisers money by eliminating ads that fail to render or pass through correctly . Rocket Fuel initially built its platform to comply with DoubleClick Ad Exchange’s strict requirements. The system uses a combination of artificial intelligence , big data , multiple anti - malware tactics and blacklists to scrutinise ads , with flagged ads sent for human analysis .
Predictive marketing platform Google Fuel is using the Cloud Vision API to launch a " multi - layered malvertising detection and prevention system " . The solution aims to save brands and advertisers money by eliminating ads that fail to render or pass through correctly . The system uses a combination of artificial intelligence , big data , multiple anti - malware tactics and blacklists to scrutinise ads , with flagged ads sent for human analysis .