Prices are already Apple's biggest challenge in India, where around 800 million people have yet to experience the internet, and most of them will likely do so through smartphones. Apple ’s iPhone is yet to successfully gain a foothold in Asia ’s major markets , which represent some of the highest growth in smartphone sales worldwide . In India and China , the world 's two biggest markets , the iPhone accounts for only 5 % and 8 - 10 % , respectively , while Apple ’s share of other Asian markets such as Vietnam , Thailand and Indonesia is also small .
Apple ’s iPhone is yet to successfully gain a foothold in Asia ’s major markets , which represent some of the highest growth in smartphone sales worldwide . In India and China , the world 's two biggest markets , the iPhone accounts for only 5 % and 8 - 10 % , respectively , while Apple ’s share of other Asian markets such as Vietnam , Thailand and Indonesia is also small .