US streaming service Hulu has doubled the size of its ad-sales research division to 12 people in response to its growing audience. The company reported 47 million monthly unique viewers during the summer, with 33 million from its ad-supported subscription offering. Hulu's ad revenue is expected to grow by about a third this year, according to an internal memo obtained by Variety.
US streaming service Hulu has doubled the size of its ad-sales research division to 12 people in response to its growing audience. The company reported 47 million monthly unique viewers during the summer, with 33 million from its ad-supported subscription offering. The ad-sales research team, headed by former NBCUniversal sales and research executive Julia DeTraglia, is working with partners including Millward Brown and Nielsen Catalina Solutions to maximise first-party data on viewing habits, as well as effectiveness and attribution.