Adidas, the German footwear and clothing multinational, has collaborated with BVG, Berlin’s major public transport company, to create trainers that also serve as an annual transit pass. The EQT Support 93/Berlin shoe, which features the camouflage design of the city’s train seats and contains a pass embedded in the tongue, was released in a limited edition of 500 pairs on Tuesday. As a result, the sale has drawn an unusual mix of trainer collectors and those simply looking to make a saving on their daily commute. The shoes cost €180 ($220), while BVG’s cheapest annual ticket is €728. “People are very interested in this kind of technology,” said Thomas Schwenk, head of marketing at Adidas Germany.
Adidas, the German footwear and clothing multinational, has collaborated with BVG, Berlin’s major public transport company, to create trainers that also serve as an annual transit pass. The EQT Support 93/Berlin shoe, which features the camouflage design of the city’s train seats and contains a pass embedded in the tongue, was released in a limited edition of 500 pairs on Tuesday. The shoes cost €180 ($220), while BVG’s cheapest annual ticket is €728. “People are very interested in this kind of technology,” said Thomas Schwenk, head of marketing at Adidas Germany.