“What we're doing is, in a way, going back to the 1990s and reuniting creative and media in the digital ecosystem,” he said. S4 Capital is on the hunt for sources of first-party data to give clients added value, Sir Martin Sorrell told shareholders during the company’s first-ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic. " The company has been looking at ways to use its own data, including a new product called “Data Insights” that will allow customers to see how their Facebook friends have reacted to certain events.
S4 Capital is on the hunt for sources of first-party data to give clients added value, Sir Martin Sorrell told shareholders during the company’s first-ever earnings call. Valuations are high, Sorrell said, adding: "The holy trinity is first-party data driving digital content and programmatic." The company has been looking at ways to use its own data, including a new product called “Data Insights” that will allow customers to see how their Facebook friends have reacted to certain events.