Volkswagen has been the first brand to use music streaming through Pandora 's audio programmatic marketplace during its pilot phase . The offering will initially see the German automaker offered the chance to bid on audio, display and video ad space via PMPs on the streaming service during the pilot period, with the preferred bidder status soon to be offered to additional brands. Other companies will be invited to use the private marketplace in due course , allowing them to bid on audio , display and video inventory . Pandora also plans to roll out its premium inventory through direct sale , as well as self - serve solutions later this year .
Volkswagen has been the first brand to use music streaming through Pandora 's audio programmatic marketplace during its pilot phase . Other companies will be invited to use the private marketplace in due course , allowing them to bid on audio , display and video inventory . Pandora also plans to roll out its premium inventory through direct sale , as well as self - serve solutions later this year .