Amazon has launched a cash option for its online customers called Amazon PayCode to tackle competition among lower-income shoppers from rivals including Walmart. And the disparity is likely even greater for Amazon’s best customers: Amazon Prime members. The company said it would offer the service in more than 100 U.S. cities starting on July 1. The company already offers Amazon Cash, in which users can pay money into Amazon accounts in partner stores before they make an online purchase. The moves are both aimed at the 40% of US customer transactions still made with cash. PayCode has launched in 19 countries including the US.
Amazon has launched a cash option for its online customers called Amazon PayCode to tackle competition among lower-income shoppers from rivals including Walmart. The company said it would offer the service in more than 100 U.S. cities starting on July 1. The company already offers Amazon Cash, in which users can pay money into Amazon accounts in partner stores before they make an online purchase. The moves are both aimed at the 40% of US customer transactions still made with cash. PayCode has launched in 19 countries including the US.