The Washington Post aims to help its advertisers create vertical video ads through its video ad service, FlexPlay. The service involves brands passing their creative assets to the Post's ad tech team, which converts them into different formats, at an extra charge of $3 per thousand impressions over the base price for custom ads. In a blog post announcing the new program, Facebook said it would be able to offer more than 100 million "vertical" videos in the first year, with plans to expand that number by 50 percent annually. The Washington Post’s tech and design team do the editing and can convert videos into vertical, 360 degree, and in the future virtual reality. This comes after we reported that Hearst has also launched its own vertical video ad unit, following its initial success on Snapchat and due to the growing popularity of the ad format.
The Washington Post aims to help its advertisers create vertical video ads through its video ad service, FlexPlay. The service involves brands passing their creative assets to the Post's ad tech team, which converts them into different formats, at an extra charge of $3 per thousand impressions over the base price for custom ads. In a blog post announcing the new program, Facebook said it would be able to offer more than 100 million "vertical" videos in the first year, with plans to expand that number by 50 percent annually. This comes after we reported that Hearst has also launched its own vertical video ad unit, following its initial success on Snapchat and due to the growing popularity of the ad format.