Sales of own-brand goods at Kroger , Walmart and Walmart have reported faster Kroger increases than their named counterparts for the past three fiscal years , according to Nielsen . The chains are cutting prices and putting more products under their names to win market share. But retailers are now making more of them as they compete to keep grocery prices low, working to develop increasingly sophisticated products under their house lines and adding space for them in stores. In the year to 15 June , store brand sales rose around 18% , half a percentage point more than branded goods. Albertsons said its private-label products accounted for about 25% of sales in the latest quarter , while Kroger revealed its store brands generated $ 22bn in sales last year , 2.8% of the firm's total.
Sales of own-brand goods at Kroger , Walmart and Walmart have reported faster Kroger increases than their named counterparts for the past three fiscal years , according to Nielsen . The chains are cutting prices and putting more products under their names to win market share. In the year to 15 June , store brand sales rose around 18% , half a percentage point more than branded goods. Albertsons said its private-label products accounted for about 25% of sales in the latest quarter , while Kroger revealed its store brands generated $ 22bn in sales last year , 2.8% of the firm's total.