Native ads will become an alternative in 2017 for brands looking to stand out from others. US company Yahoo Smart Home saw a 735 % lift in sales and 57 % click - through rate during a Yahoo Native Gemini ad campaign in 2016 . The campaign , which ran from January to June , was aimed at driving traffic to Vivint 's website and increase sales , while internal advertising software gave the company the opportunity to see who was buying their products and where . In 2016 , the National Advertising Bureau said mobile video and games would become " game ##rs " for native advertising in 2017 .
US company Yahoo Smart Home saw a 735 % lift in sales and 57 % click - through rate during a Yahoo Native Gemini ad campaign in 2016 . The campaign , which ran from January to June , was aimed at driving traffic to Vivint 's website and increase sales , while internal advertising software gave the company the opportunity to see who was buying their products and where . In 2016 , the National Advertising Bureau said mobile video and games would become " game ##rs " for native advertising in 2017 .