Ralph Lauren has partnered with internet software company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that can identify whether products are authentic as they travel through the supply chain. The partnership is part of an effort by Ralph Lauren, which owns brands like Polo Ralph Lauren.
Ralph Lauren has partnered with internet software company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that can identify whether products are authentic as they travel through the supply chain. As well as reassuring consumers that they are purchasing authentic Polo Ralph Lauren merchandise, customers can get styling advice by scanning the QR code on the product label with their mobile.