Speaking at Cannes on Tuesday, Facebook's Chief Product Officer, Chris Cox, unveiled Facebook's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook's app. Of course, Facebook will also be tasked with walking the line between advertiser wants and user happiness. The move is part of an effort by Facebook and other tech companies to make ads more relevant in light of changes like the rise of social media platforms that allow users to share information with one another. Facebook has not yet begun testing this ad format, but plans to talk to marketers this week at Cannes to get feedback.
Speaking at Cannes on Tuesday, Facebook's Chief Product Officer, Chris Cox, unveiled Facebook's new vision for a visually engaging, interactive mobile ad format. Facebook plans to host the advertiser's content directly on its site, as opposed to a click-through link, given marketers a mini-version of their own websites on Facebook's app. The move is part of an effort by Facebook and other tech companies to make ads more relevant in light of changes like the rise of social media platforms that allow users to share information with one another. Facebook has not yet begun testing this ad format, but plans to talk to marketers this week at Cannes to get feedback.