Advertisers are spending increasing amounts with Amazon and less with Google, making the online retailer the search engine’s biggest threat since Facebook moved into mobile ads in 2012, says CNBC. Some advertisers plan to move more than half their search engine ad spend to Amazon from Google, it said, involving “hundreds of millions of dollars”. A report from survey team Survata said people in the US were increasingly going to Amazon first to search for products. The shift is also hurting Google as its own advertising revenue falls behind that of Facebook, which has been growing at a faster rate over recent years.
Advertisers are spending increasing amounts with Amazon and less with Google, making the online retailer the search engine’s biggest threat since Facebook moved into mobile ads in 2012, says CNBC. Some advertisers plan to move more than half their search engine ad spend to Amazon from Google, it said, involving “hundreds of millions of dollars”. A report from survey team Survata said people in the US were increasingly going to Amazon first to search for products. Google still dominates digital ad firms, however, and is expected to have 37% of 2018's ad spend, down from 41% in 2016.