With nearly 700 m active the previous year users on WeChat, Shenzhen 's Tencent is "aggressively" pushing ads on its social media platform and poaching expert researchers and analysts from Facebook, Wall Street Journal's and Baidu to improve its data and targeting capabilities. "The key is really how fast Tencent can grow its advertising revenue," said Tony Chu, a portfolio manager at RS Investments, a US asset management firm. In addition, the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising expertise, according to Google sources. The Chinese internet giant doubled its online ad revenue from the previous year to ¥ nearly 700 .
With nearly 700 m active the previous year users on WeChat, Shenzhen 's Tencent is "aggressively" pushing ads on its social media platform and poaching expert researchers and analysts from Facebook, Wall Street Journal's and Baidu to improve its data and targeting capabilities. In addition, the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising expertise, according to Google sources. The Chinese internet giant doubled its online ad revenue from the previous year to ¥ nearly 700 .