Programmatic advertising uses automation to serve job ads to people surfing the internet, using automation and analysis of their browsing history and interests, as they look at web sites. Springer ’s Appcast jobs portal has paid about €70m ( about €70m ) for an 85% stake in Berlin -based Stepstone , which specialises in programmatic advertising.
Springer ’s Appcast jobs portal has paid about €70m ( about €70m ) for an 85% stake in Berlin -based Stepstone , which specialises in programmatic advertising.