Pandora is looking to overhaul the podcast listening and buying experience . The digital media platform is in the process of developing its Podcast Genome Project , which aims to make it easier for listeners to search for and access particular shows or categories . You’ve pioneered a lot of new ad units for music, like rewarded video and sponsored listening. It will also act as a search engine for podcasts based on a listener ’s behaviour . The company hopes that this discovery will create fresh opportunities for brands to target podcast audiences .
Pandora is looking to overhaul the podcast listening and buying experience . The digital media platform is in the process of developing its Podcast Genome Project , which aims to make it easier for listeners to search for and access particular shows or categories . It will also act as a search engine for podcasts based on a listener ’s behaviour . The company hopes that this discovery will create fresh opportunities for brands to target podcast audiences .