The 'Daisy ' spot and five other compelling political ads . Lyndon B. Johnson 's campaign aired the `` Daisy '' ad on September 7 , 1964 . The spot was a response to President Kennedy's " I don't believe in segregation and neither does my mother. Experts say the spot , considered the first political attack ad , changed politics . Monique Luiz , the girl who starred in the ad , never saw the full thing until 2000 .
Lyndon B. Johnson 's campaign aired the `` Daisy '' ad on September 7 , 1964 . The spot was a response to President Kennedy's " I don't believe in segregation and neither does my mother. Experts say the spot , considered the first political attack ad , changed politics . Monique Luiz , the girl who starred in the ad , never saw the full thing until 2000 .