As hotels across the globe continue to lose customers to app - based services such as Netflix , AccorHotels is trying to win back customers , by focussing on food & beverage . Last month , the firm appointed former Bain & Co consultant , Amir Nahai , to lead the initiative ; the latest move in a three - year shake - up started in 2013 by Chief Executive Sebastien Bazin . " It 's a medium - term plan to make Food & Beverage ( F&B ) a window into AccorHotels , " Nahai told Reuters . " With the arrival of new rivals such as booking websites or Airbnb , such a personalised service has become more and more necessary , particularly in the last two years , " said Stephane Botz of KPMG , and as such , hoteliers are trying to come up with restaurants and bars that meet demands for more local and personalised experiences .
As hotels across the globe continue to lose business to app-based services such as Airbnb, AccorHotels is trying to win back customers, by focussing on food & beverage. Last month, the firm appointed former Bain & Co consultant, Amir Nahai, to lead the initiative; the latest move in a three-year shake-up started in 2013 by Chief Executive Sebastien Bazin. "It's a medium-term plan to make Food & Beverage (F&B) a window into AccorHotels," Nahai told Reuters. "With the arrival of new rivals such as booking websites or Airbnb, offering a personalised service has become more and more necessary, particularly in the last two years," said Stephane Botz of KPMG, and as such, hoteliers are trying to come up with restaurants and bars that meet demands for more local and personalised experiences.