National newsbrands (the national press) attracted £1.1bn of advertising last year (down 9.8 per cent), of which digital comprised £ UK advertising spending is expected to grow next year despite concerns about Brexit, according to the AA/Warc Expenditure report. The quarterly report found total UK advertising spend rose 4.4% to £21.1bn ($26.4bn) in 2016 and is predicted to grow by another 3.2% this year. Advertising revenue from digital platforms such as Facebook grew at a faster rate than any other sector, with ad revenues up more than 50% year-on-year, said the report, which was released on Wednesday. However, the newspaper and magazine industries are both expected to see ad income decline, the report added. The internet was the largest UK advertising category, with spend of nearly £10bn.
UK advertising spending is expected to grow next year despite concerns about Brexit, according to the AA/Warc Expenditure report. The quarterly report found total UK advertising spend rose 4.4% to £21.1bn ($26.4bn) in 2016 and is predicted to grow by another 3.2% this year. Advertising revenue from digital platforms such as Facebook grew at a faster rate than any other sector, with ad revenues up more than 50% year-on-year, said the report, which was released on Wednesday. However, the newspaper and magazine industries are both expected to see ad income decline, the report added. The internet was the largest UK advertising category, with spend of nearly £10bn.