2017 numbers with January to August 2016. Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $100m reduction in ad spend. The company, which reported a net loss of $481m for the first half of 2015, said it had reduced spending on advertising across all channels and platforms to just under $1bn from $1.3b@@ Between March and April this year, P&G cut the number of sites running its ads by 69%, according to research by MediaRadar. Overall, between January and August, the company used 1,251 sites for ads, 20% fewer than the same period the previous year.
Consumer goods company Procter & Gamble has revealed its growth rate was not adversely affected by its $100m reduction in ad spend. The company, which reported a net loss of $481m for the first half of 2015, said it had reduced spending on advertising across all channels and platforms to just under $1bn from $1.3b@@ Between March and April this year, P&G cut the number of sites running its ads by 69%, according to research by MediaRadar. Overall, between January and August, the company used 1,251 sites for ads, 20% fewer than the same period the previous year.