China will soon overtake Japan to become Vienna ’s second largest non - European source of tourism , according to the Vienna Tourist Board . The number of Chinese visiting the city between 2011 and 2015 rose 16 % , accounting for 162 000 visitors last year . Vienna invests heavily in online advertising in China and efforts are being made to create direct flights to Vienna and streamline the visa system to encourage tourism further .
China will soon overtake Japan to become Vienna’s second largest non-European source of tourism, according to the Vienna Tourist Board. The number of Chinese visiting the city between 2014 and 2015 rose 16%, accounting for 162 000 visits last year. Vienna invests heavily in online advertising in China and efforts are being made to create direct flights to Vienna and streamline the visa process to stimulate tourism further.