The German Football Association (DFB) has extended its commercial partnership with the branding supplier APA. "We can attest to APA's great flexibility and willingness to cooperate as well as a demanding level of quality,” said Michael Kirchner, the DFB’s director of events and operations. Adidas will be a sponsor of the DFB Cup final in Berlin on May 30, and it is understood that the deal includes an option for Adidas to become a partner again after five years. The deal also means APA will now provide advertising for the DFB-Pokal Cup in addition to its existing agreement for matches involving Germany's national teams.
The German Football Association (DFB) has extended its commercial partnership with the branding supplier APA. Adidas will be a sponsor of the DFB Cup final in Berlin on May 30, and it is understood that the deal includes an option for Adidas to become a partner again after five years. The deal also means APA will now provide advertising for the DFB-Pokal Cup in addition to its existing agreement for matches involving Germany's national teams.