Telecoms companies will be required to change how they advertise broadband speeds . Research has found that households in 284 out of 390 local authorities are typically getting slower speeds than promised . Under new rules from the Committee on Parliamentary Practice , providers will have to base speed claims in advertisements on the average speed that is available to at least 50 % of customers at peak times rather than the " up to " speeds . " It is good to see people may finally see the speeds they can achieve before they sign up to a service , " said Alex Neill of consumer group few realise the claims are allowed even if just 10 per cent of households can achieve those speeds The current state of Britain’s broadband service has come under fire from families, businesses and consumer groups. Which ? .
Telecoms companies will be required to change how they advertise broadband speeds . Research has found that households in 284 out of 390 local authorities are typically getting slower speeds than promised . Under new rules from the Committee on Parliamentary Practice , providers will have to base speed claims in advertisements on the average speed that is available to at least 50 % of customers at peak times rather than the " up to " speeds . " It is good to see people may finally see the speeds they can achieve before they sign up to a service , " said Alex Neill of consumer group Which ? .