Bloomberg Media has developed a flexible ad format called Ad - apt , as publishers trade standard banner ads and external ad tech for web - based targeting and in - store capabilities . “We still use some self- and managed-service platforms, but we’re far less reliant on tech vendors than normal publishers are.” Ad - apt turns basic inventory into four different images , video , audio or related Bloomberg content that can be selected according to the viewer 's browsing history , clicks and where they hover The Interactive Advertising Bureau has encouraged publishers to adapt ads to different screen sizes and resolutions and use ads less susceptible to ad - blocking . This may also extend to personalising editorial content for each visitor .
Bloomberg Media has developed a flexible ad format called Ad - apt , as publishers trade standard banner ads and external ad tech for web - based targeting and in - store capabilities . Ad - apt turns basic inventory into four different images , video , audio or related Bloomberg content that can be selected according to the viewer 's browsing history , clicks and where they hover The Interactive Advertising Bureau has encouraged publishers to adapt ads to different screen sizes and resolutions and use ads less susceptible to ad - blocking . This may also extend to personalising editorial content for each visitor .