He said Victoria's Secret is improving its training of associates, who also have a new dress code. Victoria's Secret is to introduce new products, marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes, in a bid to win back customers, said the lingerie brand's head, John Mehas. The company will also launch an online store with more than 100 items from its existing collection including bras and swimwear as well as accessories such as handbags and shoes. Parent company L Brands has seen its stock fall by more than 28% this year. Meanwhile, L Brands is aiming to increase sales of its Pink Sport range to $1bn.
Victoria's Secret is to introduce new products, marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes, in a bid to win back customers, said the lingerie brand's head, John Mehas. The company will also launch an online store with more than 100 items from its existing collection including bras and swimwear as well as accessories such as handbags and shoes. Parent company L Brands has seen its stock fall by more than 28% this year. Meanwhile, L Brands is aiming to increase sales of its Pink Sport range to $1bn.