Best Buy shares plunged by $ 1bn following the announcement that Amazon is launching a competitor to Best Buy 's Smart Squad gadget repair and installation service . Amazon’s rival services are already live in seven West Coast cities and Amazon job listings are signaling a wider rollout across the country to cities like Las Vegas, Dallas and Miami. Amazon 's new services , which are already live in seven US cities , include free 45-minute , in - home consultations about how best to use the Amazon Alexa voice assistant , as well as offering paid installations of “ smart home ” gadgets like Ecobee thermostats that respond to Alexa voice commands . The services are similar to those that Geek Squad offers . Geek Squad has played a crucial role in Best Buy 's turnaround story so the stock slump was predictable .
Best Buy shares plunged by $ 1bn following the announcement that Amazon is launching a competitor to Best Buy 's Smart Squad gadget repair and installation service . Amazon 's new services , which are already live in seven US cities , include free 45-minute , in - home consultations about how best to use the Amazon Alexa voice assistant , as well as offering paid installations of “ smart home ” gadgets like Ecobee thermostats that respond to Alexa voice commands . The services are similar to those that Geek Squad offers . Geek Squad has played a crucial role in Best Buy 's turnaround story so the stock slump was predictable .