the United States -based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram 's shoppable posts. The move follows several months of testing shoppable tags with a select group of brands, including Warby Parker , Facebook and Kate Spade . Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the several months figure.
US-based merchants using e-commerce platform Bigcommerce have been granted access to Facebook-owned Instagram's shoppable posts. The move follows several months of testing shoppable tags with a select group of brands, including Kate Spade, JackThreads and Warby Parker. Merchants using the feature can also take advantage of analytic data, including views and click-through rates. Instagram recently revealed it had two million advertisers, double the March 2017 figure.