Syfy have taken an interesting approach to try and encourage viewers to watch their adverts by using reverse psychology. The company has created a series of ads that are designed to make people think they will be watching the show for free. " Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the promos rather than using a blanket approach to disseminate the ads and found that people were less likely to skip ads that contained a clever message.
Syfy have taken an interesting approach to try and encourage viewers to watch their adverts by using reverse psychology. Using YouTube's TrueView skippable ad format, which allows users to clickthrough after five seconds, Syfy created three ads and then requested that viewers, "Don't skip the ad." Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the promos rather than using a blanket approach to disseminate the ads and found that people were less likely to skip ads that contained a clever message.