WPP media arm GroupM has published global viewability standards , with the support of clients such as Campbell ##s , Shell , Unilever , Volvo and Volkswagen . WPP's media arm GroupM has announced the global rollout of viewability standards which have been backed by clients including Unilever, Campbell Soup, Shell, Subway and Volvo. The standards mandate that 100 % of ad pixels must be in view for at least one second and that 50 % of the video must be played at users ’ initiation , with sound on and while 100 % in view . GroupM plans to analyse its clients ’ ads against this standard , using tools such as Moat , Google and DoubleVerify to see how effective ads are .
WPP media arm GroupM has published global viewability standards , with the support of clients such as Campbell ##s , Shell , Unilever , Volvo and Volkswagen . The standards mandate that 100 % of ad pixels must be in view for at least one second and that 50 % of the video must be played at users ’ initiation , with sound on and while 100 % in view . GroupM plans to analyse its clients ’ ads against this standard , using tools such as Moat , Google and DoubleVerify to see how effective ads are .