It is planning to display ads to non - Facebook users on other websites , signalling an intention to become an online advertising company in competition with Alphabet - owned Google . Currently , the social media company is thought to take nearly 50 % profits on ads it sells through its Audience Network .
Facebook is planning to display ads to non-Facebook users on other websites, signalling an intention to become an online advertising company in competition with Alphabet-owned Google. Currently, the social media company is thought to take nearly 30% commission on ads it sells through its Audience Network.