Date published: Friday 12th April 2019 8:49 Liverpool are in talks with Nike and Adidas over a new kit deal which the club believe could surpass Manchester United’s record agreement. The Reds are currently locked into a deal with New Balance which is worth £45million a season until 2020. But the club are keen to explore their options before next summer and though New Balance have the option to match whatever terms Liverpool are offered elsewhere, it remains to be seen whether they could stretch as far as Adidas and Nike. According to the Daily Mail, while Liverpool are not yet close to signing terms, the club are confident of securing a record kit deal for a Premier League club, with United’s £75million-a-season agreement with Adidas currently the benchmark. United’s deal is dwarfed by Real Madrid’s arrangement with Adidas and Barcelona’s terms with Nike, which are said to be worth £98million and £100million a year respectively.
Liverpool FC is reportedly in talks with Adidas and Nike for a kit deal that could be worth more than Manchester United's record £75m ($98m). The club's current £45m agreement with New Balance ends in 2020.