Snapchat has patented image - recognition technology that can identify " relevant content " after viewing real - world photos . Examples include serving an ad for a nearby coffee shop after recognising an image of a user 's cup , or providing the nutritional details of a menu when a plate of food is requested . Future examples include a bidding platform where inventory is bought on particular types of objects .
Snapchat has patented image-recognition technology that can offer "relevant content" after detecting real-world photos. Examples include serving an ad for a nearby coffee shop after recognising an image of a user's cup, or providing the nutritional details of a menu when a plate of food is snapped. Future plans include a bidding platform where inventory is bought on particular types of objects.