After three years of research, AppNexus has unveiled what it has called the world's first programmable demand-side platform. The AppNexus Programmable Platform (APP) features machine learning capability, with beta testers including Xasis, OMD and WPP-owned Greenhouse Group. Several others in recent months have also debuted their own services with artificial intelligence. "We are excited to announce that we have launched our new APP, which is a platform for building intelligent applications on top of," said Steve Jurvetson, CEO at AppNexus. Rocket Fuel and IBM have both also launched artificial intelligence-powered advertising platforms.
After three years of research, AppNexus has unveiled what it has called the world's first programmable demand-side platform. The AppNexus Programmable Platform (APP) features machine learning capability, with beta testers including Xasis, OMD and WPP-owned Greenhouse Group. "We are excited to announce that we have launched our new APP, which is a platform for building intelligent applications on top of," said Steve Jurvetson, CEO at AppNexus. Rocket Fuel and IBM have both also launched artificial intelligence-powered advertising platforms.