One such campaign for Audi, designed around the car marque's involvement in the Le Mans race, achieved a 36% completion rate, which Celtra reported was than its automotive benchmark. According to ad tech firm Celtra , mobile video ad campaigns that are viewed vertically deliver a significant increase in completion rates . In a campaign for Audi a vertical video gained a 36 % completion rate , which Celtra reported was 80 % higher that its automotive benchmark . One of the reasons behind Snapchat 's success is that it was the first for the vertical video technology . It has shown that vertical ads were viewed nine times more frequently than horizontal ones . Celtra currently has 20 brands waiting to run vertical video ads using its technology .
According to ad tech firm Celtra , mobile video ad campaigns that are viewed vertically deliver a significant increase in completion rates . In a campaign for Audi a vertical video gained a 36 % completion rate , which Celtra reported was 80 % higher that its automotive benchmark . One of the reasons behind Snapchat 's success is that it was the first for the vertical video technology . It has shown that vertical ads were viewed nine times more frequently than horizontal ones . Celtra currently has 20 brands waiting to run vertical video ads using its technology .