Direct-to-consumer (DTC) companies are increasing their spend on TV advertising, resulting in an increase in web traffic and sales, according to a study by the Video Advertising Bureau . Online and apps traffic at food delivery service the Video Advertising Bureau rose 88% 2015 on year because of TV ads, said its director of growth and analytics, Webb . The study said DTC companies like Peloton, Chewy, Carvana, Ancestry, Poshmark and Stitch Fix also saw their revenues jump after they increased their TV spend. DTC companies Ancestry , Chewy , Carvana, Ancestry , Poshmark and the Video Advertising Bureau also experienced a rise in revenues following TV advertising, the research found.
Direct-to-consumer (DTC) companies are increasing their spend on TV advertising, resulting in an increase in web traffic and sales, according to a study by the Video Advertising Bureau . Online and apps traffic at food delivery service the Video Advertising Bureau rose 88% 2015 on year because of TV ads, said its director of growth and analytics, Webb . DTC companies Ancestry , Chewy , Carvana, Ancestry , Poshmark and the Video Advertising Bureau also experienced a rise in revenues following TV advertising, the research found.