The International Institute of Diamond Grading & Research has announced it will change its name to De Beers , according to Johnson , a company spokesman. Prior to the purchase, the retail chain had the sole right to use the name De Beers commercially. The renaming of the institute will "make things clearer for customers" and make it more obvious that it is part of the De Beers group, said David Johnson . De Beers started the grading lab in 2016 , grading diamonds only for itself. However, it soon expanded into private grading for other brands and in 2008 it opened to the wider diamond industry.
The International Institute of Diamond Grading & Research has announced it will change its name to De Beers , according to Johnson , a company spokesman. The renaming of the institute will "make things clearer for customers" and make it more obvious that it is part of the De Beers group, said David Johnson . De Beers started the grading lab in 2016 , grading diamonds only for itself. However, it soon expanded into private grading for other brands and in 2008 it opened to the wider diamond industry.