New Deal With AT&T PANDORA is teaming up with AT&T as an official music streaming service for AT&T’s new "Unlimited & More" wireless plan. Starting next TUESDAY, JUNE 26th, 142 million AT&T subscribers will have access to PANDORA’s on-demand music service PANDORA PREMIUM. The move builds on PANDORA’s recently-announced partnerships with SNAP, FITBIT, AMAZON FIRE TV, XBOX, LINKFIRE and CHEDDAR TV. PANDORA CEO ROGER LYNCH said, “Forging strong relationships with leading brands across multiple categories is a key focus for PANDORA as we look to drive user growth. Teaming up with AT&T makes perfect sense -- we have the opportunity to introduce PANDORA PREMIUM to AT&T’s massive subscriber base and provide them with the added-value of our on-demand music service." « see more Net News
Pandora will be the official music streaming service for AT&T's new Unlimited & More plan from 26 June, when Pandora Premium with be made available to AT&T's 142 million subscribers. The deal is expected to close in early 2015, and it comes as a surprise given that AT&T has been trying to get rid of its own music service.