For the first time ever, Hong Kong advertisers are expected to spend more on online advertising than offline, with 51% making the switch this year , according to a survey by Nielsen and the Hong Kong Advertisers Association . The report revealed that in last year , 74% of advertising spend focused on offline outlets, while online web advertising and online mobile advertising each captured 21% of spend. " In 2016, overall advertising expenditure declined by 9.1% to HK$41.6 billion (2015: HK$45.8 billion). Overall ad expenditure was down 21% to HKD41.6bn ($ 5.3bn ) last year compared to 2015 's HKD45.8bn figure. The survey also found that 74% of respondents felt online marketing was more relevant and improved the effectiveness of their campaigns.
For the first time ever, Hong Kong advertisers are expected to spend more on online advertising than offline, with 51% making the switch this year , according to a survey by Nielsen and the Hong Kong Advertisers Association . The report revealed that in last year , 74% of advertising spend focused on offline outlets, while online web advertising and online mobile advertising each captured 21% of spend. Overall ad expenditure was down 21% to HKD41.6bn ($ 5.3bn ) last year compared to 2015 's HKD45.8bn figure. The survey also found that 74% of respondents felt online marketing was more relevant and improved the effectiveness of their campaigns.