Samsung Ventures-backed Niantic, creator of the Pokemon Go app, has acquired London-based games studio Sensible Object as part of the San Francisco-baed firm's strategy of expanding its AR platform. The acquisition is a significant one for SCE, which had previously been looking to expand into mobile gaming with an eye on developing new titles and monetizing existing ones.
Samsung Ventures-backed Niantic, creator of the Pokemon Go app, has acquired London-based games studio Sensible Object as part of the San Francisco-baed firm's strategy of expanding its AR platform. Sensible Object, which previously partnered with Amazon on a trivia board game for its Alexa device, will focus on creating new real-world AR experiences post-acquisition, according to Niantic CEO John Hanke.