No other platform guarantees the level of engagement and interactions for brands the way Instagram does. Beauty brands have been quick to adopt Instagram 's new feature , called Instagram Stories , since its launch this week . The feature , almost identical to Snapchat Stories , allows the platform 's 500 million - plus monthly users to curate daily stories in a format that only lasts for 24 hours . Brandwatch data indicates that although the feature has so far received over 326,000 comments on the internet , 80 % of them have negatively compared it to Snapchat . However , Alex Del Rosario , associate director of social at ad agency Huge , says the advantage of mirroring Snapchat 's service is that the learning curve for Instagram users will be short .
Beauty brands have been quick to adopt Instagram 's new feature , called Instagram Stories , since its launch this week . The feature , almost identical to Snapchat Stories , allows the platform 's 500 million - plus monthly users to curate daily stories in a format that only lasts for 24 hours . Brandwatch data indicates that although the feature has so far received over 326,000 comments on the internet , 80 % of them have negatively compared it to Snapchat . However , Alex Del Rosario , associate director of social at ad agency Huge , says the advantage of mirroring Snapchat 's service is that the learning curve for Instagram users will be short .