One of China 's largest and oldest wine producers Changyu Pioneers has said the supply of wine to the country is about to undergo drastic change . The companies general manager Sun Jian believes the problem is the cheap imported private label , or own brand products . Currently imported wine provides up to 30 % of Chinese wine consumption . Consumers used to " turn their noses up " at Chinese wine but are now looking at boutique producers some of whom have also impressed international buyers . Changyu Moser XV winery in China , founded in 1892 exports 75 % of its production to 14 countries . .
One of China's largest and oldest wine producers Changyu Pioneers has said the importation of wine to the country is about to undergo drastic change. The companies general manager Sun Jian believes the problem is the cheap imported private label, or own brand products. Currently imported wine provides up to 30% of Chinese wine consumption. Consumers used to "turn their noses up" at Chinese wine but are now looking at boutique producers some of whom have also impressed international buyers. Changyu Moser XV winery in Ningxia, founded in 1892 exports 75% of its production to 14 countries. .