“Some of the old challenges remain for Snap; inexpensive smartphones have relatively poor cameras and limited processing power,” Greengart said. Snapchat has partnered with adtech platform Tyroo to reach more advertisers in India and grow the Asia Pacific region , said Evan Spiegel , head of international expansion at Snapchat. The strategy comes 2017 after a former Snapchat employee claimed that co-founder Geoffrey Reed shunned India , saying the app is only for rich people. This led to protests with calls to boycott the app in Pompliano . However, with improving mobile internet coverage at a competitive price, the country is now looking more attractive.
Snapchat has partnered with adtech platform Tyroo to reach more advertisers in India and grow the Asia Pacific region , said Evan Spiegel , head of international expansion at Snapchat. The strategy comes 2017 after a former Snapchat employee claimed that co-founder Geoffrey Reed shunned India , saying the app is only for rich people. This led to protests with calls to boycott the app in Pompliano . However, with improving mobile internet coverage at a competitive price, the country is now looking more attractive.