A Trustpilot spokesman is also quoted in the article, saying: “Our compliance team is currently undertaking a full investigation into the invitation methods being utilised by Purplebricks. UK-based online estate agency Purplebricks is facing criticism after a report from technology news outlet WIRED questioned the validity of its Trustpilot reviews. The agency's feedback on the popular review site found that 89% of its 69,000 ratings received top marks, with only 3% of them bad. That's is in stark contrast to rivals such as Rightmove, which has just 173 reviews on Trustpilot, of which 36% are excellent. Furthermore, Purplebricks has a 1.3 out of five rating on AllAgents and 1.6 out of five on reviews.co.uk. In an email sent to all customers last week, Purplebricks' head of marketing and communications Paul Smith said he was "disappointed" by the report.
UK-based online estate agency Purplebricks is facing criticism after a report from technology news outlet WIRED questioned the validity of its Trustpilot reviews. The agency's feedback on the popular review site found that 89% of its 69,000 ratings received top marks, with only 3% of them bad. That's is in stark contrast to rivals such as Rightmove, which has just 173 reviews on Trustpilot, of which 36% are excellent. Furthermore, Purplebricks has a 1.3 out of five rating on AllAgents and 1.6 out of five on reviews.co.uk. In an email sent to all customers last week, Purplebricks' head of marketing and communications Paul Smith said he was "disappointed" by the report.