In China , merchandise retailers are doing brisk business selling Knick No . 23 jerseys . The New York Knick point guard has himself has filed to trademark `` Linsanity : The Improbable Rise of Jeremy Lin '' `` Chinese companies are aware of this system and use it to their advantage . But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Jeremy Lin 's 's English and Chinese names as trademarks in China .
In China , merchandise retailers are doing brisk business selling Knick No . 23 jerseys . The New York Knick point guard has himself has filed to trademark `` Linsanity : The Improbable Rise of Jeremy Lin '' But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Jeremy Lin 's 's English and Chinese names as trademarks in China .