Google will sign up to the Interactive Advertising Bureau ( AB ) Europe and IAB Tech Europe 's transparency and compliance framework to comply with the General Data Protection Regulation ( GDPR ) , according to publisher sources . “We absolutely want to be a part of the IAB framework,” Scott Spencer, Google’s director of product management, said to AdExchanger. However , many publishers did not agree with Google 's decision to hold a closed meeting with selected publishers to discuss compliance , rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and Digital Media Association to Google 's CEO , Sundar Pichai . There is concern the closed meeting was intended as a public relations exercise , with no real plan for change .
Google will sign up to the Interactive Advertising Bureau ( AB ) Europe and IAB Tech Europe 's transparency and compliance framework to comply with the General Data Protection Regulation ( GDPR ) , according to publisher sources . However , many publishers did not agree with Google 's decision to hold a closed meeting with selected publishers to discuss compliance , rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and Digital Media Association to Google 's CEO , Sundar Pichai . There is concern the closed meeting was intended as a public relations exercise , with no real plan for change .