The system offers special data about every item saved on a shared ledger. Google , Microsoft and ConsenSys have joined forces to create a blockchain platform that allows customers to check the history of luxury goods . The Aura platform will show a product ’s history , from its creation to its most recent release , using data stored on a shared ledger . Customers can obtain a certificate with details of the provenance . Louis Vuitton and the Christian Dior are among LVMH brands already listed , with others set to join . Aura will also provide environmental , ethical , product safety and warranty information .
Google , Microsoft and ConsenSys have joined forces to create a blockchain platform that allows customers to check the history of luxury goods . The Aura platform will show a product ’s history , from its creation to its most recent release , using data stored on a shared ledger . Customers can obtain a certificate with details of the provenance . Louis Vuitton and the Christian Dior are among LVMH brands already listed , with others set to join . Aura will also provide environmental , ethical , product safety and warranty information .