A new mobile retail platform, unshackled.com, has been unveiled by former Phones 4u chief commercial officer, John Whittle . A recent Which? report concluded that consumers overpay by 9.7 per cent per head, per year and the new company says the average consumer will save £ 15 buying from its site. Whittle said that the new retailer aims to “readdress the injustice” found in the mobile channel; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different. The APRs on launch will range from 9.7 per cent to 24.9 per cent. The new platform states it will offer every major handset on the market and customers will be able to fund purchases via a finance partnership with Talk Mobile , offering APRs between 9.7% and 24.9% .
A new mobile retail platform, unshackled.com, has been unveiled by former Phones 4u chief commercial officer, John Whittle . A recent Which? report concluded that consumers overpay by 9.7 per cent per head, per year and the new company says the average consumer will save £ 15 buying from its site. Whittle said that the new retailer aims to “readdress the injustice” found in the mobile channel; adding the industry does not have the interest of the consumer at the heart of what it does and claiming this is where unshackled.com is different. The new platform states it will offer every major handset on the market and customers will be able to fund purchases via a finance partnership with Talk Mobile , offering APRs between 9.7% and 24.9% .