" Helpling and Housekeep are among a new wave of digital housekeeping firms that cater for the rise in demand for cleaners among young professionals. Demand for domestic cleaners has risen by 25% over 10 25-34 year olds , according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling and Housekeep supported the findings, and claimed that the sharing economy "played a big part in the trend." Digital firms like Helpling.com allow users to order cleaners using their smartphone just like they might book a ride in an Uber cab.
Demand for domestic cleaners has risen by 25% over 10 25-34 year olds , according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling and Housekeep supported the findings, and claimed that the sharing economy "played a big part in the trend." Digital firms like Helpling.com allow users to order cleaners using their smartphone just like they might book a ride in an Uber cab.