As part of a recent campaign, Coca-Cola are targeting loyal Diet Coke drinkers to help "reignite their passion for the brand". Livia McKenzie, marketing manager, Coca-Cola Lights, Coca-Cola South Pacific, said "We"re targeting a distinct group of consumers with our campaign There will be three key pillars to the program: McKenzie added: “We want to bring to life the role that Diet Coke plays in the lives of fans and the smiles it brings to their faces. and we believe that this is an important way to engage people in the brand and give them something new to look forward to."
As part of a recent campaign, Coca-Cola are targeting loyal Diet Coke drinkers to help "reignite their passion for the brand". Livia McKenzie, marketing manager, Coca-Cola Lights, Coca-Cola South Pacific, said "We"re targeting a distinct group of consumers with our campaign and we believe that this is an important way to engage people in the brand and give them something new to look forward to."