Indian advertisers need to understand the benefits that programmatic ads can provide and ditch traditional forms if they want to engage the country 's smartphone users , set to number 600 million by 2020 , according to Vertoz CEO Ashish Shah . He said Indian marketers need to set aside bigger budgets for campaigns and do their homework when choosing partners , while an array of data management platforms can help publishers engage consumers more effectively using real - time data analysis .
Indian advertisers need to embrace the rewards that programmatic ads can bring and ditch traditional forms if they want to engage the country's smartphone users, set to number 600 million by 2020, according to Vertoz CEO Ashish Shah. He said Indian marketers need to set aside bigger budgets for campaigns and do their homework when choosing partners, while an array of data management platforms can help publishers target consumers more effectively using real-time data analysis.