Connected device Roku will be the most - used television device in 2017 in the US , behind Fire TV , Apple TV and Chromecast , according to the latest forecast from research company eMarketer . The firm has predicted that 38.9 million monthly users will use a Roku device at least once a month this year , almost a fifth more than last year , giving Roku a 23.1 % share of the connected - user market . However , Roku itself has published more modest predictions based on different counting methods , stating that it had reached 15 million monthly user accounts this month .
Connected device Roku will be the most-used television device in 2017 in the US, outdoing Fire TV, Apple TV and Chromecast, according to the latest forecast from research company eMarketer. The firm has predicted that 38.9 million US users will use a Roku device at least once a month this year, almost a fifth more than last year, giving Roku a 23.1% share of the connected TV user market. However, Roku itself has published more modest predictions based on different counting methods, stating that it had reached 15 million monthly user accounts this month.