Canadian retailer Ted Baker is launching a joint venture ( JV ) with Shanghai LongShang to further expand its operations in China , Hong Kong and Macau . It will run Ted Baker stores and its online presence in the region , with additional outlets planned . Ted Baker will invest CNY30 m ( $ 4.5 m ) , in return for 50 % of the JV , while it will sell its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra - Apparel . Ted Baker , which already has three outlets in Hong Kong , six in China and two concessions , said China could become one of its largest global territories .
Fashion retailer Ted Baker is launching a joint venture (JV) with Shanghai LongShang to further expand its operations in China, Hong Kong and Macau. LongShang will run Ted Baker stores and its online presence in the region, with additional outlets planned. Ted Baker will invest CNY30m ($4.5m), in return for 50% of the JV, while LongShang will assign its rights to an investment vehicle comprising Chinese retailers LongGoal and Infra-Apparel. Ted Baker, which already has three outlets in Hong Kong, six in China and five concessions, said China could become one of its largest global territories.