Google will begin removing ads from unsafe sites on a page-by-page basis, instead of across an entire website, as part of changes to policies on its ad network AdSense and DoubleClick ad exchange. The move is the latest in Google's ongoing efforts to improve how it handles online advertising. For larger, quality pubs, this is less of an issue. Google decided to review its ad-removal protocol after publishers requested it take a more detailed approach to disabling ads, according to a spokesperson. However, the spokesperson did not indicate how many blacklisted pages a site can have before ads are removed altogether.
Google will begin removing ads from unsafe sites on a page-by-page basis, instead of across an entire website, as part of changes to policies on its ad network AdSense and DoubleClick ad exchange. The move is the latest in Google's ongoing efforts to improve how it handles online advertising. Google decided to review its ad-removal protocol after publishers requested it take a more detailed approach to disabling ads, according to a spokesperson. However, the spokesperson did not indicate how many blacklisted pages a site can have before ads are removed altogether.