Spirits The Pernod Group has " dramatically " increased ad spend on drinks in the UK , according to Managing Director Laurent Bernard . The group posted its most recent financials this week, reporting organic sales growth of 6% 2017/18 at €8.9bn. This has resulted in sales growth of more than 100 % with Amazon in the UK over the past year , he added . The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future . Pernod Ricard saved € 60 m ( $ 70 m ) in H1 2017 by shifting away from agencies to in - house ad buying . The group recently achieved organic sales growth of 6 % in 2017/18 , with profits up 6.3 % at € 2.4bn .
Spirits The Pernod Group has " dramatically " increased ad spend on drinks in the UK , according to Managing Director Laurent Bernard . This has resulted in sales growth of more than 100 % with Amazon in the UK over the past year , he added . The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future . Pernod Ricard saved € 60 m ( $ 70 m ) in H1 2017 by shifting away from agencies to in - house ad buying . The group recently achieved organic sales growth of 6 % in 2017/18 , with profits up 6.3 % at € 2.4bn .