London-based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items, two months after it launched its own version of the service. Additionally, Asos plans to promote the feature in the coming months after seeing much of the initial uptake for its own voice search uses driven without any marketing or signposting in the app. The company said in a blog post on Tuesday that users would be able to use their smartphones or tablets as “virtual shoppers” and browse through items by name, price range, size, style, color, size More than half of Asos' orders, and almost three-quarters of its global traffic, come from mobiles, with users spending a monthly average of 80 minutes on the site.
London-based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items, two months after it launched its own version of the service. The company said in a blog post on Tuesday that users would be able to use their smartphones or tablets as “virtual shoppers” and browse through items by name, price range, size, style, color, size More than half of Asos' orders, and almost three-quarters of its global traffic, come from mobiles, with users spending a monthly average of 80 minutes on the site.