And advertisers want to promote those same products. Google has been fined a record € 2.42bn ( $ 2.73 ) by the European Union for breaches of EU policy that saw the company allegedly use its search engine dominance to promote its online shopping service . The company ’s promotion of its comparison service through its search results was found to have been illegal under EU antitrust rules . The result comes after a seven - year investigation by the European Commission . Google , which denies the allegations , has 60 days to cease illegal activities or face fines that could amount to 5 % of parent company Alphabet ’s average daily global turnover .
Google has been fined a record € 2.42bn ( $ 2.73 ) by the European Union for breaches of EU policy that saw the company allegedly use its search engine dominance to promote its online shopping service . The company ’s promotion of its comparison service through its search results was found to have been illegal under EU antitrust rules . The result comes after a seven - year investigation by the European Commission . Google , which denies the allegations , has 60 days to cease illegal activities or face fines that could amount to 5 % of parent company Alphabet ’s average daily global turnover .