Yopa, an online estate agency based in the UK, has pulled an advertisement favourably comparing its prices with rivals'. The advert was posted on a website called eBay, which is owned by Amazon. The ad compared Yopa’s national statistics with rivals' local figures, presenting a misleading conclusion. A statement from the authority says: “We raised these concerns with the advertiser. The ASA confirmed that the ad had been removed and Yopa, which counts Savills and the Daily Mail general Trust among its investors, would not repeat the error.
Yopa, an online estate agency based in the UK, has pulled an advertisement favourably comparing its prices with rivals'. The advert was posted on a website called eBay, which is owned by Amazon. The ad compared Yopa’s national statistics with rivals' local figures, presenting a misleading conclusion. The ASA confirmed that the ad had been removed and Yopa, which counts Savills and the Daily Mail general Trust among its investors, would not repeat the error.