Facebook is set to end its links with third-party data providers on 1 October, in a move that follows the Cambridge Analytica scandal, after which the company did not want responsibility for the data which ad firms introduced into its system. Up to now Facebook has provided third-party data for advertisers, which used its ad buying tool through the Partner Categories option. After the Cambridge Analytica scandal, the social network decided it didn’t want to be responsible for the data that advertisers bring into its walled garden, so it eliminated Partner Categories and another Facebook-managed third-party data program.” The new policy will mean that all third parties who have access to your personal information – such as advertisers and analytics companies – are no longer allowed to use it without explicit consent.
Facebook is set to end its links with third-party data providers on 1 October, in a move that follows the Cambridge Analytica scandal, after which the company did not want responsibility for the data which ad firms introduced into its system. Up to now Facebook has provided third-party data for advertisers, which used its ad buying tool through the Partner Categories option. The new policy will mean that all third parties who have access to your personal information – such as advertisers and analytics companies – are no longer allowed to use it without explicit consent.