Sir Martin Sorrell’s S4 Capital has acquired independent US agency Firewood for $150m. REUTERS/Eric Gaillard/File Photo The deal is the latest in a series of acquisitions by the investment bank, which also bought US-based asset management firm BlackRock last year. S4 used a placing to raise £100m ($122m) to part-fund the Firewood acquisition, as well as future purchases, while Sorrell said he is seeking firms that own first-party data on consumer habits.
Sir Martin Sorrell’s S4 Capital has acquired independent US agency Firewood for $150m. The deal is the latest in a series of acquisitions by the investment bank, which also bought US-based asset management firm BlackRock last year. S4 used a placing to raise £100m ($122m) to part-fund the Firewood acquisition, as well as future purchases, while Sorrell said he is seeking firms that own first-party data on consumer habits.