New York-based online grocery business FreshDirect has seen its market share reduced by 10 percentage points to 63%, as giants Walmart and Amazon, as well as smaller firms such as Peapod and Instacart, move into its territory. Jet can benefit by piggybacking on Walmart—the nation’s biggest grocer—to source some everyday items. The company is now trying to expand beyond the US with a new service called Fresh Picks, which allows shoppers to buy groceries from local farmers in their own communities.
New York-based online grocery business FreshDirect has seen its market share reduced by 10 percentage points to 63%, as giants Walmart and Amazon, as well as smaller firms such as Peapod and Instacart, move into its territory. The company is now trying to expand beyond the US with a new service called Fresh Picks, which allows shoppers to buy groceries from local farmers in their own communities.