“Over the last decade, AdWords has gone from a very simple platform to a very complicated platform for someone who is a busy small business owner, and for someone who isn’t a digital marketer, let alone an expert in AdWords.” AdWords is too complex for small business owners to benefit from, Google product marketing manager Duncan McGrath has admitted at a panel discussion in Australia. The Australian Chamber of Commerce and Industry (ACCI) was among the speakers on Wednesday night as part of an ACCI event titled “Digital Marketing – Google also launched a national roadshow in Australia to educate small businesses about digital marketing and developed the Digital Garage, free online training tools to assist small businesses to make the most of digital platforms. The platform includes 90 training modules.
AdWords is too complex for small business owners to benefit from, Google product marketing manager Duncan McGrath has admitted at a panel discussion in Australia. The Australian Chamber of Commerce and Industry (ACCI) was among the speakers on Wednesday night as part of an ACCI event titled “Digital Marketing – Google also launched a national roadshow in Australia to educate small businesses about digital marketing and developed the Digital Garage, free online training tools to assist small businesses to make the most of digital platforms. The platform includes 90 training modules.