Snapchat is developing new advertising software that will use smartphone cameras to unlock sponsored content by scanning an image or a barcode on a poster or website. The company said it would not disclose the name of its partner in this project, but confirmed that it was
Snapchat is developing new advertising software that will use smartphone cameras to unlock sponsored content by scanning an image or a barcode on a poster or website. Expected to be released this autumn, Snapchat wants the new ‘Snap to unlock’ feature to encourage further engagement with advertising, after marketers’ complaints about its current, easily skipped format.