Campbell Soup - whose brands include Prego, V8 and Pepperidge Farm - is to hike its digital spending to 40% of its media budget in 2016, with TV spending to decline by 50%. Campbell is expanding its dinner sauce lineup to include new "grill sauces" mean to be poured over grilled meat or vegetables. The company said it would spend more on social media, including Facebook ads that will be used for the first time this year.
Campbell Soup - whose brands include Prego, V8 and Pepperidge Farm - is to hike its digital spending to 40% of its media budget in 2016, with TV spending to decline by 50%. The company said it would spend more on social media, including Facebook ads that will be used for the first time this year.