The cost per thousand (CPM) views of broadcasters' video-on-demand platforms is 20% less than YouTube and a third of the CPM of Facebook, according to a study commissioned by Channel 4 and carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University. The study, conducted with independent agency Cog Research and neuroscientist Dr Amanda Ellison at Durham University, claimed that the true cost on TV VOD was around 20% cheaper than on YouTube, and just a third of the cost of Facebook – even when including organic views, which make up a good proportion of Facebook’s exposure. In addition, viewers are more likely to watch programmes on TV channels that offer ad-free viewing, such as Netflix, Amazon Prime or Hulu.
The cost per thousand (CPM) views of broadcasters' video-on-demand platforms is 20% less than YouTube and a third of the CPM of Facebook, according to a study commissioned by Channel 4 and carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University. In addition, viewers are more likely to watch programmes on TV channels that offer ad-free viewing, such as Netflix, Amazon Prime or Hulu.