Today, Fast Company and Inc. still use Facebook to distribute video clips, but it’s with an eye toward driving traffic back to the site and YouTube, Mebus said. Mansueto Ventures-owned Inc and Fast Company are among a growing number of publishers focusing their efforts and spending on Google's video sharing site YouTube rather than Facebook. The move is part of an effort by Google to expand its reach beyond the web into mobile devices such as smartphones that have become increasingly popular with young people. In addition, firms such as The Atlantic have discovered "evergreen" content has the potential to be monetised multiple times, as old videos go viral.
Mansueto Ventures-owned Inc and Fast Company are among a growing number of publishers focusing their efforts and spending on Google's video sharing site YouTube rather than Facebook. The move is part of an effort by Google to expand its reach beyond the web into mobile devices such as smartphones that have become increasingly popular with young people. In addition, firms such as The Atlantic have discovered "evergreen" content has the potential to be monetised multiple times, as old videos go viral.