Almost two-thirds of respondents said they’d start doing mobile video in the next year and over half said they want to leverage location data. A total of 91 % of mobile marketing budgets will increase in Europe , the Middle East and Africa ( EMEA ) , according to a report by Warc . While two - thirds of respondents said they will begin to use mobile video in the coming year , over a half said that they will use location data . There were 97 % of those who said they find Facebook useful , compared to 70 % for Google and 68 % for Twitter .
A total of 91 % of mobile marketing budgets will increase in Europe , the Middle East and Africa ( EMEA ) , according to a report by Warc . While two - thirds of respondents said they will begin to use mobile video in the coming year , over a half said that they will use location data . There were 97 % of those who said they find Facebook useful , compared to 70 % for Google and 68 % for Twitter .