Chinese AI firm SenseTime is pushing for standards in facial recognition technology to improve trust levels in the industry . Back in July, AI News reported on the findings of ACLU (American Civil Liberties Union) which found Amazon’s facial recognition AI erroneously labelled those with darker skin colours as criminals more often when matching against mugshots. After raising $ 600 m in a funding round in April , the Chinese start - up 's CEO , Xu Li , wants the technology to be used across different sectors , but thinks this will only happen with competition . Financial security or law enforcement , for example , would need complete trust in its facial recognition , while using it for entertainment purposes would be more lax . This follows an American Civil Liberties Union report in July which said Amazon 's facial recognition labelled darker skinned individuals as criminals more often .
Chinese AI firm SenseTime is pushing for standards in facial recognition technology to improve trust levels in the industry . After raising $ 600 m in a funding round in April , the Chinese start - up 's CEO , Xu Li , wants the technology to be used across different sectors , but thinks this will only happen with competition . Financial security or law enforcement , for example , would need complete trust in its facial recognition , while using it for entertainment purposes would be more lax . This follows an American Civil Liberties Union report in July which said Amazon 's facial recognition labelled darker skinned individuals as criminals more often .