More than 30% of apps are uninstalled on iOS and AppsFlyer devices across the world, according to a report by Apple , with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The report also found games were the most uninstalled apps, while Chinese users were More than 30% less likely to uninstall, suggesting greater engagement with users was required to ensure app retention. The paper predicted US app-install ad revenue would reach more than $7bn by the next five years .
More than 30% of apps are uninstalled on iOS and Android devices across the world, according to a report by AppsFlyer, with Android rates double those of its Apple rival, thanks to smaller storage space on the lower-cost smartphones. The report also found games were the most uninstalled apps, while Chinese users were 5% less likely to uninstall, suggesting greater engagement with users was required to ensure app retention. The paper predicted US app-install ad revenue would reach more than $7bn by 2020.