A new forecast predicts that ad spending through paid searches will rise to $109bn by 2020, as social media continues to drive the overall growth of the industry. The report, from digital agency Razorfish, says that online advertising is expected to grow at a compound annual rate (CAGR) of more than 30% over the next five years. Outdoor, Zenith notes, is benefiting from its wide reach and ability to create mass awareness, which allows it to complement highly targeted online advertising for premium brands. Globally, the company predicts that ad growth will remain consistent this year at 4.5%.
A new forecast predicts that ad spending through paid searches will rise to $109bn by 2020, as social media continues to drive the overall growth of the industry. The report, from digital agency Razorfish, says that online advertising is expected to grow at a compound annual rate (CAGR) of more than 30% over the next five years. Globally, the company predicts that ad growth will remain consistent this year at 4.5%.