Reporting by Kate Holton in London and Pushkala Aripaka in Bengaluru, Editing by Sherry Jacob-Phillips and Alexander Smith Sir Martin Sorrell ’s S4 Capital has acquired independent US agency Firewood for $ 150 m . The deal is part of Sorrell 's strategy to create a purely - digital global advertising firm and capitalise on growth in the sector . S4 used a placing to raise £ 100 m ( $ 150 m ) to re - fund the initial acquisition , as well as future acquisitions , while Sorrell said he is seeking firms that provide first - party data on consumer habits .
Sir Martin Sorrell ’s S4 Capital has acquired independent US agency Firewood for $ 150 m . The deal is part of Sorrell 's strategy to create a purely - digital global advertising firm and capitalise on growth in the sector . S4 used a placing to raise £ 100 m ( $ 150 m ) to re - fund the initial acquisition , as well as future acquisitions , while Sorrell said he is seeking firms that provide first - party data on consumer habits .