A total of 91 % of mobile marketing budgets will increase in Europe , the Middle East and Africa ( EMEA ) , according to a report by Warc . While two - thirds of respondents said they will begin to use mobile video in the coming year , over a half said that they will use location data . There were 97 % of those who said they find Facebook useful , compared to 70 % for Google and 68 % for Twitter .
A total of 91% of mobile marketing budgets will increase in Europe, the Middle East and Africa (EMEA), according to a survey by Warc. While two-thirds of respondents said they will begin to utilise mobile video in the coming year, over a half said that they will use location data. There were 97% of respondents who said they find Facebook useful, compared to 70% for Instagram and 68% for Twitter.