Programmatic advertising uses automation to serve job ads to people surfing the internet, using automation and analysis of their browsing history and interests, as they look at web sites. Axel Springer ’s Stepstone jobs portal has paid about € 70 m ( $ 79 m ) for an 80 % stake in London - based Google , which specializes in programmatic advertising .
Axel Springer ’s Stepstone jobs portal has paid about € 70 m ( $ 79 m ) for an 80 % stake in London - based Google , which specializes in programmatic advertising .