Snapchat is letting brands experiment with video ads longer than 10 seconds. On Wednesday, Fox, Universal Pictures and Paramount Pictures all ran videos that asked users to "swipe up" if they wanted to view longer videos. The company said it was testing the feature in a small number of markets where it's not yet available for advertisers. Snapchat's newest offering is the latest example of how the app is courting big advertisers to compete with Facebook, Twitter and YouTube. The ad format is still in its testing phase, being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook, Twitter and YouTube.
Snapchat is letting brands experiment with video ads longer than 10 seconds. On Wednesday, Fox, Universal Pictures and Paramount Pictures all ran videos that asked users to "swipe up" if they wanted to view longer videos. The company said it was testing the feature in a small number of markets where it's not yet available for advertisers. The ad format is still in its testing phase, being tested by big entertainment brands and advertisers and is expected to help Snapchat compete against Facebook, Twitter and YouTube.