Ad - blocker users will be denied access to content in The Times of India and Hindustan Times from 30 June . Ad blockers are more popular in emerging markets where internet access is more expensive and much slower. At least eight other news outlets in India are expected to follow suit , which will impact the country 's 122 million active ad - blocker users . As many websites depend on advertising as their primary source of income , some could go so far as charging users to read articles if they do not disable their ad - blockers , as men 's magazine GQ has done , although few publishers are known to have taken such action .
Ad - blocker users will be denied access to content in The Times of India and Hindustan Times from 30 June . At least eight other news outlets in India are expected to follow suit , which will impact the country 's 122 million active ad - blocker users . As many websites depend on advertising as their primary source of income , some could go so far as charging users to read articles if they do not disable their ad - blockers , as men 's magazine GQ has done , although few publishers are known to have taken such action .