Speaking at Cannes on Tuesday , Facebook 's Chief Product Officer , Chris Cox , explained Facebook 's new vision for a visually engaging , interactive mobile ad format . The ads would essentially give marketers a mini-version of their own website on Facebook Facebook plans to host the advertiser 's content directly on its app , as opposed to a click - through link , given marketers a mini - version of their own websites on Facebook 's app . Users will be able to navigate through full - screen photos , text or tilt their head for a 360-degree view of a product . Facebook has not yet begun testing this ad format , but plans to talk to marketers this week at Cannes to get feedback .
Speaking at Cannes on Tuesday , Facebook 's Chief Product Officer , Chris Cox , explained Facebook 's new vision for a visually engaging , interactive mobile ad format . Facebook plans to host the advertiser 's content directly on its app , as opposed to a click - through link , given marketers a mini - version of their own websites on Facebook 's app . Users will be able to navigate through full - screen photos , text or tilt their head for a 360-degree view of a product . Facebook has not yet begun testing this ad format , but plans to talk to marketers this week at Cannes to get feedback .