Mini is diversifying into design - led real estate , aiming to address the lack of living and working space in modern cities . The company is also aimed at reinventing itself as a lifestyle brand as a way of responding to the growth of ride - on and self - driving vehicles . Mini ’s first foray into co - working is an office and space in Brooklyn When Sir Alec Issigonis began designing the Mini Cooper in the late 1950s, his brief was simple ’s Greenpoint called A / D / O and described by the company as a “ large - scale experiental space ” that targets New York designers . It will also house Mini 's accelerator programme , Urban - X. In addition , Mini is looking at expanding into selling products and offering mobility services .
Mini is diversifying into design - led real estate , aiming to address the lack of living and working space in modern cities . The company is also aimed at reinventing itself as a lifestyle brand as a way of responding to the growth of ride - on and self - driving vehicles . Mini ’s first foray into co - working is an office and space in Brooklyn ’s Greenpoint called A / D / O and described by the company as a “ large - scale experiental space ” that targets New York designers . It will also house Mini 's accelerator programme , Urban - X. In addition , Mini is looking at expanding into selling products and offering mobility services .