BT ’s strategy of increasing prices for its shrinking customer base was an unwise move , according to Europe ’s largest independent equities broker Redburn . Nonetheless, "the necessity to combine with either O2 or Three is clear, but unfortunately for TalkTalk equity and bondholders, it is increasingly apparent that merger partners can wait this dance out for a little longer," Delfas said. With the increase in competition from other companies , TalkTalk ’s prospects are not looking promising , with Redburn advising the company to cut dividend payments in 2018 and 2019 fiscal years . Potential merger partners for the telecoms company are likely to wait until TalkTalk ’s customer base has settled , leading to lower share price expectations of 100p from 150p .
BT ’s strategy of increasing prices for its shrinking customer base was an unwise move , according to Europe ’s largest independent equities broker Redburn . With the increase in competition from other companies , TalkTalk ’s prospects are not looking promising , with Redburn advising the company to cut dividend payments in 2018 and 2019 fiscal years . Potential merger partners for the telecoms company are likely to wait until TalkTalk ’s customer base has settled , leading to lower share price expectations of 100p from 150p .