British insurance company Aviva has launched a service inspired by how Amazon analyses customer data. It’s similar to how Amazon AMZN, The new service, called “Customer Intelligence for Insurance,” will allow customers to see what their insurers are doing with data about them and then make informed decisions on whether they want to pay more or While the company said the use of data analytics should lessen the need for underwriting questions, critics have said big data analysis creates the potential for price increases and conflicts of interest.
British insurance company Aviva has launched a service inspired by how Amazon analyses customer data. The new service, called “Customer Intelligence for Insurance,” will allow customers to see what their insurers are doing with data about them and then make informed decisions on whether they want to pay more or While the company said the use of data analytics should lessen the need for underwriting questions, critics have said big data analysis creates the potential for price increases and conflicts of interest.