Manhattan -based online grocery business FreshDirect has seen its market share reduced by nine million percentage points to less than 5 percent , as giants Walmart and Amazon , as well as smaller firms such as FreshDirect and Instacart, move into its territory. That’s helped Amazon boost its share of the city’s online grocery market over the past year, according to Earnest. FreshDirect has struggled with a recent expansion, with missing deliveries and an uptick in customer complaints offering rival outfits a chance to woo some of the city's 10 hungry people.
Manhattan -based online grocery business FreshDirect has seen its market share reduced by nine million percentage points to less than 5 percent , as giants Walmart and Amazon , as well as smaller firms such as FreshDirect and Instacart, move into its territory. FreshDirect has struggled with a recent expansion, with missing deliveries and an uptick in customer complaints offering rival outfits a chance to woo some of the city's 10 hungry people.