Snapchat has revealed more about its privacy policies , which include allowing users to opt out of being placed into audience segments based on their behaviour on the social networking site , with the segments being targeted by advertisers . The move comes before the General Data Protection Regulation comes into force this year and aims to give users more control of their data . However, it will ultimately shut off certain data collection and targeting for users in this age group, including location data. Snapchat has also made it easier for users to opt out of being based on third - party data and will give users a dump of their data on request .
Snapchat has revealed more about its privacy policies , which include allowing users to opt out of being placed into audience segments based on their behaviour on the social networking site , with the segments being targeted by advertisers . The move comes before the General Data Protection Regulation comes into force this year and aims to give users more control of their data . Snapchat has also made it easier for users to opt out of being based on third - party data and will give users a dump of their data on request .