PayPal Australia has launched a social media campaign directly aimed at millennials for the first time , as it aims to persuade them to use the peer - to - peer platform to pay back small debts owed to friends and family . The company has transferred the cost of a debt into 3,000 active accounts to encourage users to use the service . “The millennial audience is an important group for us, they’re mobile savvy and are looking to find easier ways to manage their money. " The millennial audience is an important group for us , they ’re mobile savvy and are looking to find easier ways to manage their money , " said Liz Lefort , PayPal head of consumer marketing .
PayPal Australia has launched a social media campaign directly aimed at millennials for the first time , as it aims to persuade them to use the peer - to - peer platform to pay back small debts owed to friends and family . The company has transferred the cost of a debt into 3,000 active accounts to encourage users to use the service . " The millennial audience is an important group for us , they ’re mobile savvy and are looking to find easier ways to manage their money , " said Liz Lefort , PayPal head of consumer marketing .