Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Saatchi Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. “The shift in our agency name and positioning is perfectly timed when not just the industry but also consumers are evolving beyond one screen. The rebranding follows moves by countries including Singapore and Malaysia to plan for a smarter digital economy through device interoperability and 5G technology. “While mobile is still in its infancy, we are seeing an explosion of new devices that will be connected with our existing brands such as M&C, Saatchi & Saatchi, Dentsu Aegis, and Ogilvy
Ad agency network M&C Saatchi has rebranded its M&C Saatchi Mobile division as M&C Saatchi Performance to emphasize how it uses data analysis tools to improve audience targeting and deliver messages at the best time via the best device. The rebranding follows moves by countries including Singapore and Malaysia to plan for a smarter digital economy through device interoperability and 5G technology. “While mobile is still in its infancy, we are seeing an explosion of new devices that will be connected with our existing brands such as M&C, Saatchi & Saatchi, Dentsu Aegis, and Ogilvy