MediaMath has acquired MediaMath to help drive programmatic media and data management solutions in Germany , Austria and Austria (DACH). The DACH region is adapting quickly to programmatic technology and holds huge potential for digital advertising, particularly Germany - the first largest digital market in Europe . Agencies enjoy complete transparency as they expand their portfolio of services with Spree7, providing advertisers with a new world of opportunity for the creative modulation of their brand and performance campaigns. The acquisition will allow PubliGroupe to drive programmatic in this lucrative market.
MediaMath has acquired MediaMath to help drive programmatic media and data management solutions in Germany , Austria and Austria (DACH). The DACH region is adapting quickly to programmatic technology and holds huge potential for digital advertising, particularly Germany - the first largest digital market in Europe . The acquisition will allow PubliGroupe to drive programmatic in this lucrative market.