Architectural Digest magazine , owned by publisher Condé Publications , is launching Clever , a site aimed at 18 - 34 year olds . Created by Architectural Digest editor Amy Miller , it will focus on capturing the attentions younger readers , like college students moving out of college or young couples setting up their first home . The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever , whose audience , it is hoped , will migrate to the sister publication as they grow older .
Architectural Digest magazine, owned by publisher Condé Nast, is launching Clever, a site aimed at 18-34 year olds. Created by Architectural Digest editor Amy Astley, Clever will focus on capturing the attentions younger readers, like college students moving out of home or young couples setting up their first home. The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever, whose audience, it is hoped, will migrate to the sister publication as they grow older.