Streaming service Eleven Sports is planning to use data from its free streaming agreement with Facebook for a targeted ad campaign . Streaming sports programming service Eleven Sports will livestream at least one soccer game a week from either the top Spanish and Italian leagues to Facebook in the hope that those people who watch them will be tempted to become subscribers. Eleven previously announced it would stream one football match each week from either Serie A or La Liga for free via Facebook . By gathering data on who is watching the match , Eleven hopes it can target viewers with ads through its subscription service . Advertising experts say the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets .
Streaming service Eleven Sports is planning to use data from its free streaming agreement with Facebook for a targeted ad campaign . Eleven previously announced it would stream one football match each week from either Serie A or La Liga for free via Facebook . By gathering data on who is watching the match , Eleven hopes it can target viewers with ads through its subscription service . Advertising experts say the arrangement between the broadcaster and Facebook shows the value of data in the modern media and sports markets .