The rapid development of virtual reality (VR) technology in modern-day has created a viable new platform which estate agents should be harnessing. Ultimately, it gives the potential to add a third consideration stage after looking at marketing materials and before viewing the property itself. Tom Murray , IT manager at UXG firm digital , said while traditional marketing materials and viewing appointments will continue to serve as the foundations of the industry, VR offers estate agents a third consideration which should be implemented to help visualise how spaces would look under different colour schemes or by adding a customer's existing furniture. With continuous improvements and effectiveness increasing in the near future, opportunities to take advantage of VR are only set to expand.
The rapid development of virtual reality (VR) technology in modern-day has created a viable new platform which estate agents should be harnessing. Tom Murray , IT manager at UXG firm digital , said while traditional marketing materials and viewing appointments will continue to serve as the foundations of the industry, VR offers estate agents a third consideration which should be implemented to help visualise how spaces would look under different colour schemes or by adding a customer's existing furniture. With continuous improvements and effectiveness increasing in the near future, opportunities to take advantage of VR are only set to expand.