Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. The technology is already being used by some of the biggest brands in the world, including Coca-Cola, which has been testing VR for a few years now. Facebook's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, 360-degree content offers a way of engaging with some consumers.
Virtual reality (VR) could be the key to advertisers transforming their relationship with consumers. In Q1 2016, more than $1.2bn was invested in VR, according to TechCrunch, while Forrester predicts that more than 52 million headsets will be sold in the US by 2020. Facebook's acquisition of Oculus in 2014 has helped push the technology forward with 360-degree video experiences turning up in the social networks feeds. As publishers battle rising ad-blocking and viewability issues, emotionally resonant, 360-degree content offers a way of engaging with some consumers.