Americans ' attitude to retail leather is becoming similar to their unfavourable feelings towards leather , according to a survey by the Monrning Consult , meaning the leather industry may be hit by the same adverse effects in the future . Around 23 % of people in the US and 37 % in the UK believe leather is either a “ somewhat or very inappropriate material ” to make clothes with . Although vegan leather only makes up 5 % of women 's leather consumer goods at present – primarily from the Stella ##r range – online searches for vegan leather goods has rocketed by 54 % in the last quarter alone .
Consumers' attitude to retail leather is becoming similar to their unfavourable feelings towards fur, according to a survey by the Monrning Consult, meaning the leather industry may be hit by the same adverse effects in the future. Around 23% of people in the US and 37% in the UK believe leather is either a “somewhat or very inappropriate material” to make textiles with. Although vegan leather only makes up 2% of women's leather luxury goods at present – primarily from the Stella McCartney range – online searches for vegan leather goods has rocketed by 54% in the last quarter alone.