“The chatbot opens a wide range of short-term and long-term opportunities for further engagement.” US fast food chain Shake Shack has launched a chatbot capable of answering up to 300 questions on Facebook Messenger and Twitter Direct Message, as it seeks to expand its audience on the social media sites. The new service, called “Ask Shake,” is available for free in select cities across North America starting today.
US fast food chain Shake Shack has launched a chatbot capable of answering up to 300 questions on Facebook Messenger and Twitter Direct Message, as it seeks to expand its audience on the social media sites. The new service, called “Ask Shake,” is available for free in select cities across North America starting today.