WeWork has partnered with National Geographic on a campaign promoting the network's Valley of the Boom series, which focuses on the dotcom bubble. WeWork spaces in Los Angeles, New York and San Francisco will be turned into 1990s-style offices, complete with desktop computers featuring classic games such as Tetris, aiming to appeal to millennials with a strong sense of nostalgia. Along with partnering with more brands and publishers, the company earlier this year purchased the agency Conductor as it looks to modernize its approach to both digital and real-world services. The campaign builds on WeWork’s growing role as a marketing player. “Millennials, especially those who grew up during the dot-com era, are very interested in brands that have been around for decades,” said David Marcus, president of WeWork.
WeWork has partnered with National Geographic on a campaign promoting the network's Valley of the Boom series, which focuses on the dotcom bubble. WeWork spaces in Los Angeles, New York and San Francisco will be turned into 1990s-style offices, complete with desktop computers featuring classic games such as Tetris, aiming to appeal to millennials with a strong sense of nostalgia. The campaign builds on WeWork’s growing role as a marketing player. “Millennials, especially those who grew up during the dot-com era, are very interested in brands that have been around for decades,” said David Marcus, president of WeWork.