Marston ’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a $1.3m ( $1.3m ) deal announced on 4 September . The national pub chain will offer the plant-based B12 Marston in its 413 food pubs from 4 September . “We have listened to our customers and taken the growing demand for healthier and alternative options across the pub sector as a great opportunity to develop and update our menu,” said Nicola Arrow, Marston’s senior food development manager. The burger, which was created by UK company Beyond Meat , has been designed to replicate the smell, taste and texture of meat. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet UK demand.
Marston ’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a $1.3m ( $1.3m ) deal announced on 4 September . The national pub chain will offer the plant-based B12 Marston in its 413 food pubs from 4 September . The burger, which was created by UK company Beyond Meat , has been designed to replicate the smell, taste and texture of meat. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet UK demand.