Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages 1.7 seconds and almost half of a video's value must be delivered within the first three seconds, presenting a challenge to advertisers. The company is also working on an advertising platform that will allow publishers to target specific demographics with ads based on what they are watching or listening to.
Facebook has launched PockeTVC, a feature enabling advertisers to optimise their video content for mobile. On mobile, scrolling speed averages 1.7 seconds and almost half of a video's value must be delivered within the first three seconds, presenting a challenge to advertisers. Billed as a "low-cost, low-barrier approach to optimise assets that brands already own", PockeTVC has already delivered results for brands including McDonald's in Malaysia, whose campaign for spicy chicken resulted in the product selling out.