Syfy have taken an interesting approach to try and encourage viewers to watch their adverts by using reverse psychology. The company has created a series of ads that are designed to make people think they will be watching the show for free. " You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the promos rather than using a blanket approach to disseminate the ads and found that people were less likely to skip ads that contained a clever message.
Syfy have taken an interesting approach to try and encourage viewers to watch their adverts by using reverse psychology. The company has created a series of ads that are designed to make people think they will be watching the show for free. " Syfy worked with YouTube to make sure that only a certain group of viewers were able to see the promos rather than using a blanket approach to disseminate the ads and found that people were less likely to skip ads that contained a clever message.