Marston’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a £1m ($1.3m) deal announced on 4 September. The burger is made from beef and pork that has been ground up into small pieces before being cooked with spices such as cumin, coriander and paprika. The burger, which was created by UK company Moving Mountains, has been designed to replicate the smell, taste and texture of meat. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet US demand.
Marston’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a £1m ($1.3m) deal announced on 4 September. The national pub chain will offer the plant-based B12 Burger in its 413 food pubs from this week. The burger, which was created by UK company Moving Mountains, has been designed to replicate the smell, taste and texture of meat. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet US demand.