two of attendees at the two -city Kentico digital marketing conference in Australia and Sydney believe that location-based ads present the greatest opportunity to Sydney 's digital marketing sector, ahead of big data and the internet of things. The last thing you want is to turn up in a drenched suit. Meanwhile, marketers' inability to harness big data was perceived as a major challenge to the sector by 56% of attendees. 56% said that businesses do not provide enough new or personalised content on their platforms.
two of attendees at the two -city Kentico digital marketing conference in Australia and Sydney believe that location-based ads present the greatest opportunity to Sydney 's digital marketing sector, ahead of big data and the internet of things. Meanwhile, marketers' inability to harness big data was perceived as a major challenge to the sector by 56% of attendees. 56% said that businesses do not provide enough new or personalised content on their platforms.