City AM MWWPR launches "Z-Suite" research and insight An increasing number of PR firms are crossing over into the space once exclusively occupied by ad agencies , driven in part by marketers ’ demands for integrated solutions and financial pressures pushing PR firms to adapt , according to Bloomberg ’s Linsey Rittenhouse . PR firms are now beginning to excel in creative , social , digital and new media fields , he wrote .
An increasing number of PR firms are crossing over into the space once exclusively occupied by ad agencies , driven in part by marketers ’ demands for integrated solutions and financial pressures pushing PR firms to adapt , according to Bloomberg ’s Linsey Rittenhouse . PR firms are now beginning to excel in creative , social , digital and new media fields , he wrote .