Instagram has overtaken Twitter, Facebook and YouTube to become the most effective social media marketing tool, with Facebook following second and YouTube third. While Instragram topped the social list, consumers said word of mouth was still the most powerful way to influence decisions. The study also found that people who use Twitter are more likely than those using other platforms to have a mobile phone or tablet in their pocket.
Instagram has overtaken Twitter, Facebook and YouTube to become the most effective social media marketing tool, with Facebook following second and YouTube third. The study also found that people who use Twitter are more likely than those using other platforms to have a mobile phone or tablet in their pocket.