If not, Instagram prompts users for their age but does not use additional signals to determine whether the figure given is true, making it potentially less secure than Snapchat. Drinks company Diageo has withdrawn all its advertising from Snapchat , following a ruling by the UK Advertising Standards Authority that it did not do enough to ensure a campaign for Captain Morgan 's rum , using a pirate lens , did not reach users below the legal drinking age . The Captain Morgan lens has become the first Snapchat lens to be banned in the UK . Diageo and Snapchat are said to be discussing changes to interest - based targeting that allow brands to track user age , which were only applied by the social media community after the campaign .
Drinks company Diageo has withdrawn all its advertising from Snapchat , following a ruling by the UK Advertising Standards Authority that it did not do enough to ensure a campaign for Captain Morgan 's rum , using a pirate lens , did not reach users below the legal drinking age . The Captain Morgan lens has become the first Snapchat lens to be banned in the UK . Diageo and Snapchat are said to be discussing changes to interest - based targeting that allow brands to track user age , which were only applied by the social media community after the campaign .