Blackstone-owned Equity Office has rebranded in a bid to target millennial tenants. The company is rebranding as “Equity Office” and will be offering tenants the option of leasing space from them for up to three years at rates that are lower than those offered by other landlords. Rob Harper, Senior Managing Director at Blackstone, which acquired Equity Office Properties Trust in November 2006 for $36 billion, said, “The new identity and customer-focused initiatives, combined with EQ’s strong assets in premium U.S. markets and continued partnership with Blackstone, positions the company well for the future.” EQ Office aims to create environments that cater for the substantial changes in technology and mobility happening within every industry.
Blackstone-owned Equity Office has rebranded in a bid to target millennial tenants. The company is rebranding as “Equity Office” and will be offering tenants the option of leasing space from them for up to three years at rates that are lower than those offered by other landlords. EQ Office aims to create environments that cater for the substantial changes in technology and mobility happening within every industry.