Tech Crunch cites a report from the Wall Street Journal that suggests Amazon is planning to sell its own brands of private - label perishable groceries . Available exclusively to its Amazon Prime customers , the new offering is rumoured to launch later this year and follows on from the e - commerce giant 's expansion into private - labelled consumer electronic and clothing ranges .
Tech Crunch cites a report from the Wall Street Journal that suggests Amazon is planning to sell its own brands of private-labelled perishable groceries. Available exclusively to its Amazon Prime customers, the new offering is rumoured to launch later this month and follows on from the e-commerce giant's move into private-labelled consumer electronic and clothing ranges.