Publicis Groupe has acquired a majority stake in an AI firm called Lucid and it has announced it will launch a new AI practice under the Publicis . Sapient division . Sapient’s new AI practice also aims to deepen the use of AI technologies to tackle business challenges within the financial services, health care and energy sectors, industries that Lucid has previously worked with. According to the Wall Street Journal , Publicis . Sapient will use the AI technology to help aggregate data , look for trends within the data and identify causal information behind those trends to help ultimately improve clients ’ marketing strategies . Lucid 's AI technology recognises trends , and understands the relationships between them through a process called causal reasoning .
Publicis Groupe has acquired a majority stake in an AI firm called Lucid and it has announced it will launch a new AI practice under the Publicis . Sapient division . According to the Wall Street Journal , Publicis . Sapient will use the AI technology to help aggregate data , look for trends within the data and identify causal information behind those trends to help ultimately improve clients ’ marketing strategies . Lucid 's AI technology recognises trends , and understands the relationships between them through a process called causal reasoning .