This means “clients moving their accounts to another digital media production company on relatively short notice,” or restricting their work due to conflicts of interest could affect the company’s ability to bring in the desired revenue. Martin Sorrell has unveiled plans for his new business venture , Creative Capital , in a business plan that makes no mention of acquiring any creative assets . The plan describes a process that sees S4 ’s primary property , MediaMonks , going directly to the client , and targeting areas such as content , data management , strategic planning and digital media buying for clients .
Martin Sorrell has unveiled plans for his new business venture , Creative Capital , in a business plan that makes no mention of acquiring any creative assets . The plan describes a process that sees S4 ’s primary property , MediaMonks , going directly to the client , and targeting areas such as content , data management , strategic planning and digital media buying for clients .