Amazon has opened its influencer programme to sign ups from YouTube celebrities, in a bid to drive sales through social media. As part of the beta trial, YouTube stars are vetted before they are accepted into the programme. The programme, which is being run by YouTube, will allow celebrities and brands to promote their products on Amazon’s platform using video content that can be viewed by millions of people around the world. The URL is especially useful when promoted verbally, Amazon said. It’s unclear how this program may tie into Amazon Spark, the retailer’s recently launched Instagram-like service, however. Whenever customers purchase via influencers' Amazon page, the influencer earns a commission. Amazon is preparing to launch the programme with influencers on Facebook, Twitter and Instagram, it said.
Amazon has opened its influencer programme to sign ups from YouTube celebrities, in a bid to drive sales through social media. As part of the beta trial, YouTube stars are vetted before they are accepted into the programme. The programme, which is being run by YouTube, will allow celebrities and brands to promote their products on Amazon’s platform using video content that can be viewed by millions of people around the world. The URL is especially useful when promoted verbally, Amazon said. Whenever customers purchase via influencers' Amazon page, the influencer earns a commission. Amazon is preparing to launch the programme with influencers on Facebook, Twitter and Instagram, it said.