Music streaming service , Spotify , has launched its Branded Moments feature , which features mobile - first vertical advertising , with brands including Gatorade , Bacardi and Bose among the first to be featured . Branded Moments are playlists with specific themes Spotify is currently in the midst of an concerted outreach to advertisers, promoting its audience targeting capabilities that tie into data it carries on user's music preferences and especially the 'moment marketing' potential that lies in targeting messages at users accessing specific types of playlist. ' , each advertising moment is followed by 30 minutes of uninterrupted music . Spotify has more than 100 million users who spend more than two hours per day on the service .
Music streaming service , Spotify , has launched its Branded Moments feature , which features mobile - first vertical advertising , with brands including Gatorade , Bacardi and Bose among the first to be featured . Branded Moments are playlists with specific themes , each advertising moment is followed by 30 minutes of uninterrupted music . Spotify has more than 100 million users who spend more than two hours per day on the service .