Digital media company The Outline has added a 3D tool in its proprietary content management system, giving the publisher the ability to embed 3D objects in its articles. The new feature has led to a 30% longer page view time for the first article with the image, with viewers spending a disproportionate time at the top of the page where the 3D image was inserted. In its CMS, the 3-D tool works similarly to how photo or video embeds work. This is not the first time that Google has used this technology to make articles more interactive.
Digital media company The Outline has added a 3D tool in its proprietary content management system, giving the publisher the ability to embed 3D objects in its articles. The new feature has led to a 30% longer page view time for the first article with the image, with viewers spending a disproportionate time at the top of the page where the 3D image was inserted. This is not the first time that Google has used this technology to make articles more interactive.