On the creative side, the plan is to do more of the same. Lucozade plans to give its internal creative agency , TED , responsibility for up to 20 % of its programmatic and social media content . The ad spend , mostly on TV and outdoor , would continue to be managed by MediaCom . By bringing the ad buying in - house , the brand can work closely with its own marketing and sales teams across a campaign , with the added benefit of increased speed of delivery .
Lucozade plans to give its internal creative agency , TED , responsibility for up to 20 % of its programmatic and social media content . The ad spend , mostly on TV and outdoor , would continue to be managed by MediaCom . By bringing the ad buying in - house , the brand can work closely with its own marketing and sales teams across a campaign , with the added benefit of increased speed of delivery .