MetLife announced Monday (Dec. 19) that PNB MetLife, its joint venture partnership in India, launched conVRse, an on-demand virtual reality (VR) customer service platform that it claims is first of a kind. It has launched [UNK] , a VR customer - service platform , which the company says is the first time VR technology has been adopted by the insurance industry in India . Customers use a VR headset to interact with a life - insurance expert in the form of an avatar named Khushi who can ask questions . In the initial rollout , devices will be made available at 15 branches in cities that include Delhi , Mumbai , Hyderabad , Bengaluru , Kolkata , Jammu , Chandigarh , Lucknow , Ahmedabad and Pune . In the second phase , VR devices will be provided to the insurance sales team .
It has launched [UNK] , a VR customer - service platform , which the company says is the first time VR technology has been adopted by the insurance industry in India . Customers use a VR headset to interact with a life - insurance expert in the form of an avatar named Khushi who can ask questions . In the initial rollout , devices will be made available at 15 branches in cities that include Delhi , Mumbai , Hyderabad , Bengaluru , Kolkata , Jammu , Chandigarh , Lucknow , Ahmedabad and Pune . In the second phase , VR devices will be provided to the insurance sales team .