Marston’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a £1m ($1.3m) deal announced on 4 September. The burger is made from beef and pork that has been ground up into small pieces before being cooked with spices such as cumin, coriander and paprika. The burger, which was created by UK company Moving Mountains, has been designed to replicate the smell, taste and texture of meat. Over a quarter (28%) of meat-eating Britons have reduced their meat consumption in the last six months, according to Mintel. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet US demand.
Marston’s will become the first UK pub chain to serve meatless “bleeding” burgers, in a £1m ($1.3m) deal announced on 4 September. The burger is made from beef and pork that has been ground up into small pieces before being cooked with spices such as cumin, coriander and paprika. The burger, which was created by UK company Moving Mountains, has been designed to replicate the smell, taste and texture of meat. The launch of a rival product from US brand Beyond Meat in UK branches of Tesco has been indefinitely delayed after the company confirmed it would struggle to meet US demand.