US music platform Pandora Media is set to be the first music streaming app to offer personalised and sequential audio adverts, after signing a contract with British company A Million Ads. The move parallels the use of data-driven personalised video ads in video formats that target people based on their browsing habits and interests. Pandora knows a lot about each of its 81 million users and their listening habits. Advertising revenue from Pandora, which has more than 100 million users worldwide, will help fund the development of new features for its service, including personalized recommendations tailored to individual tastes.
US music platform Pandora Media is set to be the first music streaming app to offer personalised and sequential audio adverts, after signing a contract with British company A Million Ads. The move parallels the use of data-driven personalised video ads in video formats that target people based on their browsing habits and interests. Advertising revenue from Pandora, which has more than 100 million users worldwide, will help fund the development of new features for its service, including personalized recommendations tailored to individual tastes.