The UK Committee of Advertising Practice (CAP), sister organisation of the Advertising Standards Authority, has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". The CAP said it would also publish further guidance later this year onthe protection of children and young people. Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. A spokesman for the ASA said: "We are pleased with these proposals and look forward to working closely with our partners in the advertising industry as they implement them." The revised standards come into effect on 2 April.
The UK Committee of Advertising Practice (CAP), sister organisation of the Advertising Standards Authority, has unveiled rules aimed at tackling gambling ads that "exploit people’s vulnerabilities". Among the new measures will be restrictions on ads that create a sense of urgency or encourage repetitive play. Also, advertisers will be given more information about how to avoid depicting problem gambling behaviours. A spokesman for the ASA said: "We are pleased with these proposals and look forward to working closely with our partners in the advertising industry as they implement them." The revised standards come into effect on 2 April.