Technology is key in the retail space , both in terms of e - commerce and how technology can improve the overall experience for the consumer . To truly compete with a digital disruptor brand such as Amazon or Netflix, Sainsbury‘s would also need to improve its digital ability for accurate product recommendations. Interaction of online and offline space is also a key element . Sainsbury ’s can extract value from its planned acquisition of Home Retail Group , if it can instill digital change into the Argos shopping model and use their combined out - of - town retail park locations to power a distribution network to re - write the delivery rules of online ordering . The deal also brings a wealth of big data and granular market insights which can be mined to guide the retailer and implement change . An important part of the puzzle that Sainsbury ’s will need to solve in order to truly compete in the digital retail space is accurate product recommendations which drive more than a third of Amazon sales .
Technology is key in the retail space , both in terms of e - commerce and how technology can improve the overall experience for the consumer . Interaction of online and offline space is also a key element . Sainsbury ’s can extract value from its planned acquisition of Home Retail Group , if it can instill digital change into the Argos shopping model and use their combined out - of - town retail park locations to power a distribution network to re - write the delivery rules of online ordering . The deal also brings a wealth of big data and granular market insights which can be mined to guide the retailer and implement change . An important part of the puzzle that Sainsbury ’s will need to solve in order to truly compete in the digital retail space is accurate product recommendations which drive more than a third of Amazon sales .