Ralph Lauren has partnered with internet software company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that can identify whether products are authentic as they travel through the supply chain. As the resale market grows, online marketplaces like Amazon and resale platforms like The RealReal have fought to keep out fake goods. The partnership is part of an effort by Ralph Lauren, which owns brands like Polo Ralph Lauren.
Ralph Lauren has partnered with internet software company EVRYTHNG and manufacturing technology firm Avery Dennison to create a digital technology product that can identify whether products are authentic as they travel through the supply chain. The partnership is part of an effort by Ralph Lauren, which owns brands like Polo Ralph Lauren.