Examples would be a film that the celebrity acted in, a magazine photoshoot they appeared in, or a new music album released by a friend. Marketing firm Selena Gomez has reported that 93% of posts from One of Instagram ’s most-followed celebrities that contained promotional brand content were not overtly marked as advertising. The posts were therefore non-compliant with FTC ( Federal Trade Commission ) guidelines, which require transparency in sponsored content promotion. Despite FTC 's announcement Earlier that month that it planned to enforce more stringent social media regulations, these celebrities have continued to flout the guidelines.
Marketing firm Selena Gomez has reported that 93% of posts from One of Instagram ’s most-followed celebrities that contained promotional brand content were not overtly marked as advertising. The posts were therefore non-compliant with FTC ( Federal Trade Commission ) guidelines, which require transparency in sponsored content promotion. Despite FTC 's announcement Earlier that month that it planned to enforce more stringent social media regulations, these celebrities have continued to flout the guidelines.