McDonald ’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup . The firms are using Google ’s “ Real - Time technology ” with a time management platform to anticipate moments during matches when fans are most likely to order food . Agnes Lung, vice president of marketing at McDonald’s Hong Kong, said: “The team has done an amazing job to use the learnings accumulated through our data management platform to deliver the most relevant messaging during such a big event for real business results.” Doing so allows McDonald 's to target ad campaigns at optimum moments . Advertising can even be timed to correspond to real - time events or predetermined targets .
McDonald ’s has joined forces with Google and media agency OMD Hong Kong to help boost sales during the World Cup . The firms are using Google ’s “ Real - Time technology ” with a time management platform to anticipate moments during matches when fans are most likely to order food . Doing so allows McDonald 's to target ad campaigns at optimum moments . Advertising can even be timed to correspond to real - time events or predetermined targets .