EY and Deloitte are believed to be in talks about making acquisitions in the advertising sector after the UK’s competition watchdog called for an end to the dominance of the Big Four accountants. The Competition Commission said it was concerned that “some firms have become dominant players at a time when there is growing demand from advertisers for more effective ways to measure their performance”. The move comes as consultants such as Accenture are pouring money into the advertising space in a race to challenge traditional players such as WPP. Deloitte and Accenture, which competes for consultancy work with the Big Four, have already made moves into the sector; however, KPMG and PwC are believed not to be interested.
EY and Deloitte are believed to be in talks about making acquisitions in the advertising sector after the UK’s competition watchdog called for an end to the dominance of the Big Four accountants. The Competition Commission said it was concerned that “some firms have become dominant players at a time when there is growing demand from advertisers for more effective ways to measure their performance”. Deloitte and Accenture, which competes for consultancy work with the Big Four, have already made moves into the sector; however, KPMG and PwC are believed not to be interested.