Billions of dollars are lost every year due to ad blocking. Last year Google lost $6.6bn due to ad blocking, these huge losses in revenue should ring alarm bells. The fact is that 30% of the most desirable consumers use ad blockers and cannot be reached by branding advertisers, they seamlessly block Youtube ads on network members' websites using AdSense or DoubleClick. This means that if you want your brand to reach a large audience then it needs to spend money advertising against this type of blocking technology.
Billions of dollars are lost every year due to ad blocking. Last year Google lost $6.6bn due to ad blocking, these huge losses in revenue should ring alarm bells. The fact is that 30% of the most desirable consumers use ad blockers and cannot be reached by branding advertisers, they seamlessly block Youtube ads on network members' websites using AdSense or DoubleClick. Its ads in search are also blocked by AdBlock Plus users who have not opted to view "whitelisted ads," which Google pays to circumvent software from companies like Adblock, and with the rate of ad-blocking rising it means that Google"s revenues will fall so something has to change.