Uber has launched what it says is its biggest advertising campaign to date on last week during an Uber sports broadcast. The campaign, Uber , has been developed by 72AndSunny, an U.S. -based ad agency. It features people taking Uber rides to important life events. The campaign marks a change in tone from Doors Are Always Opening 's previous campaign, which came in the wake of sexual harassment and gender discrimination allegations. Spending data on the new campaign has not been released. The campaign includes digital spending and out-of-home ads planned for major U.S. cities. Uber has also recently redesigned its app logo, with the symbol replaced by a logo which spells out " Uber ".
Uber has launched what it says is its biggest advertising campaign to date on last week during an Uber sports broadcast. The campaign, Uber , has been developed by 72AndSunny, an U.S. -based ad agency. It features people taking Uber rides to important life events. The campaign marks a change in tone from Doors Are Always Opening 's previous campaign, which came in the wake of sexual harassment and gender discrimination allegations. Spending data on the new campaign has not been released. Uber has also recently redesigned its app logo, with the symbol replaced by a logo which spells out " Uber ".