Footfall dwindled in all regions, falling sharpest in the South West (5.2%), Scotland (4.7%) and Greater London (3.7%). Research firm Nielsen will add European advertising statistics from YouTube’s app to its Digital Ad Ratings product for the first time. The new data is expected to be released in early 2017. Nielsen's product was rolled out to US, Canada and Japan last year.
Research firm Nielsen will add European advertising statistics from YouTube’s app to its Digital Ad Ratings product for the first time. The new data is expected to be released in early 2017. Nielsen's product was rolled out to US, Canada and Japan last year.