Swedish technology company Acast is positioning itself to tap into the growing smart speaker market after securing $ 35 m from Nordic investors . It’s not like video — audio is much simpler and more cost economic to produce . . . The company , whose revenues reportedly rose 90 % over the first six months of this year , offers marketers tailored advertising based on the time and location of podcast ##s in the UK , North America and Australasia . The latest acquisition brings Acast 's value to $ 190 m , ahead of an upcoming stock market listing .
Swedish technology company Acast is positioning itself to tap into the growing smart speaker market after securing $ 35 m from Nordic investors . The company , whose revenues reportedly rose 90 % over the first six months of this year , offers marketers tailored advertising based on the time and location of podcast ##s in the UK , North America and Australasia . The latest acquisition brings Acast 's value to $ 190 m , ahead of an upcoming stock market listing .