Online gaming accounted for more than $12bn of PayPal's total payment volume last year, a YoY increase of 23%, the company said. Almost half of US millennials still bought their gaming items at physical store GameStop, while 44% said they would not make an online purchase if their preferred payment method wasn't available, according to a PayPal study conducted by SuperData. The report also found that only 16% of gamers are female, and that women account for just 12% of all game players. Older gamers in the US spent more on in-game purchases and younger gamers According to a study conducted by SuperData on behalf of PayPal between February and March, which included 25,000 active paying gamers throughout the world, survey respondents made purchases from a wide range of vendors over the last three months. spent more on full-game downloads.
Online gaming accounted for more than $12bn of PayPal's total payment volume last year, a YoY increase of 23%, the company said. Almost half of US millennials still bought their gaming items at physical store GameStop, while 44% said they would not make an online purchase if their preferred payment method wasn't available, according to a PayPal study conducted by SuperData. The report also found that only 16% of gamers are female, and that women account for just 12% of all game players. Older gamers in the US spent more on in-game purchases and younger gamers spent more on full-game downloads.