“S4 is too small, too narrow and too yesterday,” according to Rishad Tobaccowala, chief growth officer at Publicis, who said he’d rather be Accenture or Publicis than S4. Read More The company has been trying for years to get its message out about the importance of digital marketing in a way that resonates with consumers. He acknowledged the growing importance of financial consultancies, such as Accenture, in marketing but was dismissive of Sir Martin Sorrell’s attempt to build a new type of agency focusing on technology, data and content.
“S4 is too small, too narrow and too yesterday,” according to Rishad Tobaccowala, chief growth officer at Publicis, who said he’d rather be Accenture or Publicis than S4. The company has been trying for years to get its message out about the importance of digital marketing in a way that resonates with consumers. He acknowledged the growing importance of financial consultancies, such as Accenture, in marketing but was dismissive of Sir Martin Sorrell’s attempt to build a new type of agency focusing on technology, data and content.