Parks Associates has revealed that 79 % of US broadband households are worried about their data security . New research shows 35 % of these households experienced a data security threat in the past year and predicts increased security purchases in the next few years , including smart home items such as smart lighting and video games . Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: The company advocates for increased built - in security protection tools and greater transparency from companies about how they use customer information .
Parks Associates has revealed that 79 % of US broadband households are worried about their data security . New research shows 35 % of these households experienced a data security threat in the past year and predicts increased security purchases in the next few years , including smart home items such as smart lighting and video games . The company advocates for increased built - in security protection tools and greater transparency from companies about how they use customer information .