Volkswagen has been the first brand to use music streaming through Pandora 's audio programmatic marketplace during its pilot phase . Other companies will be invited to use the private marketplace in due course , allowing them to bid on audio , display and video inventory . Pandora also plans to roll out its premium inventory through direct sale , as well as self - serve solutions later this year .
Volkswagen has become the first brand to use music streaming service Pandora's audio programmatic marketplace during its pilot phase. Other companies will be invited to use the private marketplace in due course, allowing them to bid on audio, display and video inventory. Pandora also plans to roll out its premium inventory through direct sale, as well as self-serve solutions later this year.