The Coalition for Better Ads browser Chrome has recently stopped displaying ads that fail to meet Better Ads standards, and the company has given more details about the policy. According to a spokesperson, the tweak affects users with Chrome four or above, with desktop versions blocking 64 types of ad and double the amount for mobile. The company has left room for companies to increase compliance and said 42 percent of sites that failed to meet the ad standards are now managing to. The company noted that as of February 12, 42 percent of sites that were previously “failing” the Better Ads Standards have since resolved their issues and are now “passing.” Chrome vice-president Linux said filtering out disruptive experiences would help keep the "entire ecosystem of the web healthy".
The Coalition for Better Ads browser Chrome has recently stopped displaying ads that fail to meet Better Ads standards, and the company has given more details about the policy. According to a spokesperson, the tweak affects users with Chrome four or above, with desktop versions blocking 64 types of ad and double the amount for mobile. The company has left room for companies to increase compliance and said 42 percent of sites that failed to meet the ad standards are now managing to. Chrome vice-president Linux said filtering out disruptive experiences would help keep the "entire ecosystem of the web healthy".