To help tackle the ad-blocking issue, Google is considering setting up an 'acceptable' ads policy, which given that Google and Facebook together controlled 64% of the digital ad market last year, Google has the power to decide which ad formats become the industry standard. The company will also be looking at how it can improve its advertising platform for publishers by making sure it's more relevant to their needs. There have been other initiatives to improve the ad experience for users such as the IAB's L.E.A.N. and ad-blocking companies "acceptable ads" programs. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard. Google's dominance means it will be able to ensure that only ads meeting its standards will run on Google, YouTube, and its DoubleClick sites. However, some have voiced concerns, indicating that publishers should also have a say in deciding what are deemed acceptable ads rather than just Google
To help tackle the ad-blocking issue, Google is considering setting up an 'acceptable' ads policy, which given that Google and Facebook together controlled 64% of the digital ad market last year, Google has the power to decide which ad formats become the industry standard. The company will also be looking at how it can improve its advertising platform for publishers by making sure it's more relevant to their needs. There have been other initiatives to improve the ad experience for users such as the IAB's L.E.A.N. and ad-blocking companies "acceptable ads" programs. Google's dominance means it will be able to ensure that only ads meeting its standards will run on Google, YouTube, and its DoubleClick sites. However, some have voiced concerns, indicating that publishers should also have a say in deciding what are deemed acceptable ads rather than just Google