Most publishers and advertisers are still learning about the possibilities for virtual reality (VR), with the cost of hardware and a limited pool of skills when it comes to creating ads for the medium among the obstacles to wider adoption. Publishers doing VR are still relying on branded content, and for a lucky few, tech company funding. The VR market is expected to grow at an annual rate of more than 50 percent over the next five years, according to research firm IDC Group.
Most publishers and advertisers are still learning about the possibilities for virtual reality (VR), with the cost of hardware and a limited pool of skills when it comes to creating ads for the medium among the obstacles to wider adoption. The VR market is expected to grow at an annual rate of more than 50 percent over the next five years, according to research firm IDC Group.