According to a 2015 survey of 10k consumers, 75% said they would consider buying a car online. Consumers now prefer digital showrooms, and so auto brands such as BMW, Ford and Mercedes are looking to use cutting-edge technology to provide highly-engaging visuals and experiences for customers. The new BMW i3 is the first electric vehicle in North America that uses an autonomous driving system developed by Mercedes.
According to a 2015 survey of 10k consumers, 75% said they would consider buying a car online. Consumers now prefer digital showrooms, and so auto brands such as BMW, Ford and Mercedes are looking to use cutting-edge technology to provide highly-engaging visuals and experiences for customers. From marketing cars on Instagram to virtual reality test-drives, the car sales process is no longer solely based in the dealership as companies use visuals to 'push the boundaries of automotive marketing.'