A growing number of food companies are simplifying their products in response to consumer concerns about unnatural ingredients. Campbell Soup is the latest company to adopt such a move. The company, which has been selling its soups with added vitamins and minerals for more than 20 years, said it would remove artificial flavors from all of its soups, including those sold under the Campbell’s brand name. However, "simple" means different things to different companies, according to Bonnie Liebman, director of nutrition at the Center For Science and the Public Interest. Liebman warns that customers should not equate "simple" with "healthy".
A growing number of food companies are simplifying their products in response to consumer concerns about unnatural ingredients. Campbell Soup is the latest company to adopt such a move. The company, which has been selling its soups with added vitamins and minerals for more than 20 years, said it would remove artificial flavors from all of its soups, including those sold under the Campbell’s brand name. Liebman warns that customers should not equate "simple" with "healthy".