Tobacco firms, including Altria and British American Tobacco (BAT), will be forced to advertise the dangerous health effects of smoking in newspapers and on prime-time television in the US. - Get Report have been forced to advertise smoking's deadly and addictive effects during prime-time television and in newspapers starting this Sunday, Nov. 26. The advertisements, which will begin on Sunday 26 November and which will cost Altria $31m, are the result of a court order and have been subject to legal disputes for over a decade. In its ruling, Judge Gladys Kessler ruled that the tobacco companies had failed to prove their case against the law or show how it would harm them. In 2006, a judge ordered the firms to issue “corrective statements” and this decision is now being enforced.
Tobacco firms, including Altria and British American Tobacco (BAT), will be forced to advertise the dangerous health effects of smoking in newspapers and on prime-time television in the US. The advertisements, which will begin on Sunday 26 November and which will cost Altria $31m, are the result of a court order and have been subject to legal disputes for over a decade. In its ruling, Judge Gladys Kessler ruled that the tobacco companies had failed to prove their case against the law or show how it would harm them. In 2006, a judge ordered the firms to issue “corrective statements” and this decision is now being enforced.