BT has awarded Channel 4 the TV advertising sales contract for its new sports channels over a three-year period, amid interest from BSkyB and Channel 5. The deal, which is potentially worth up to £ 40m ($54m) provided BT Vision viewer numbers significantly grow, will see Sky Sports 1 launch in early 2016 with an initial run of 12 live matches per week on Saturday afternoons, while Sky Sports 2 launches later that year. "It is a real coup for us to be chosen as a commercial partner", said Jonathan Allan, Channel 4's director of sales. BT Retail chief executive Marc Watson said that Channel 4 is a "great fit" for the business.
BT has awarded Channel 4 the TV advertising sales contract for its new sports channels over a three-year period, amid interest from BSkyB and Channel 5. The deal, which is potentially worth up to £40m ($54m) provided BT Vision viewer numbers significantly grow, will see Channel 4 sell across BT Sport 1, BT Sport 2 and ESPN. "It is a real coup for us to be chosen as a commercial partner", said Jonathan Allan, Channel 4's director of sales. BT Retail chief executive Marc Watson said that Channel 4 is a "great fit" for the business.