Facebook's fast-paced moves toward gaining mobile budgets seem well conceived. Facebook is testing lead-generation-based mobile ads, which allow consumers to sign up for newsletters or complete forms with just two taps of the screen. The company has also been experimenting with a new type of ad that uses an image instead of text and can be targeted at specific demographics based on what it shows in users’ news feeds.
Facebook is testing lead-generation-based mobile ads, which allow consumers to sign up for newsletters or complete forms with just two taps of the screen. The company has also been experimenting with a new type of ad that uses an image instead of text and can be targeted at specific demographics based on what it shows in users’ news feeds.