The space can appeal to digital native brands that might want to dip their toes into the world of brick-and-mortar retail. It is offering digital firms shorter , more flexible leases in an attempt to attract more businesses to its malls . Through its retail initiative , which is in use at the company 's Tysons Corner Center mall in Washington DC , the real estate investment trust allows firms to rent retail space for between six months and a year rather than the typical minimum of three years , attracting smaller digital firms that are interested in trying out a retail presence but do not want a long - term commitment . The service also offers adaptable software and built - in tracking systems to provide firms with more information and support .
It is offering digital firms shorter , more flexible leases in an attempt to attract more businesses to its malls . Through its retail initiative , which is in use at the company 's Tysons Corner Center mall in Washington DC , the real estate investment trust allows firms to rent retail space for between six months and a year rather than the typical minimum of three years , attracting smaller digital firms that are interested in trying out a retail presence but do not want a long - term commitment . The service also offers adaptable software and built - in tracking systems to provide firms with more information and support .