John Lewis is planning to use Snapchat in its festive ad campaign. The UK high street retailer is known for its emotive This year ads. Christmas , it is thought to be using Snapchat's Lense format to allow users to overlay scenes from the campaign on their own photos. John Lewis , head of strategy at digital agency Drum , said: "The best John Lewis ads have been ones which have taken on a life of their own online Rumours are mounting that a mysterious clip on Twitter has all the hallmarks of a John Lewis ad, fueling suspicion that a dog will be at the heart of this year’s work. so they should also be planning for how the lenses will be used and be ready to react to change as the campaign rolls."
John Lewis is planning to use Snapchat in its festive ad campaign. The UK high street retailer is known for its emotive This year ads. Christmas , it is thought to be using Snapchat's Lense format to allow users to overlay scenes from the campaign on their own photos. John Lewis , head of strategy at digital agency Drum , said: "The best John Lewis ads have been ones which have taken on a life of their own online so they should also be planning for how the lenses will be used and be ready to react to change as the campaign rolls."