Business social media site LinkedIn is testing native video ads visible by mobile users, with plans to fully roll the service out in the first half of next year. The tests have been launched weeks after LinkedIn introduced its native video feature. “Mobile users are increasingly using their smartphones as a primary way for accessing content and services on our site,” said John Borthwick, vice president of product management at LinkedIn. The videos can also be targeted according to company size, job title or geography, with view count and completion percentages available, and more metrics promised in the future, according to LinkedIn.
Business social media site LinkedIn is testing native video ads visible by mobile users, with plans to fully roll the service out in the first half of next year. The tests have been launched weeks after LinkedIn introduced its native video feature. The standalone ads will resemble ordinary content but be labelled "promoted", and can be posted on advertisers' company and showcase pages, as well as via LinkedIn Campaign Manager. The videos can also be targeted according to company size, job title or geography, with view count and completion percentages available, and more metrics promised in the future, according to LinkedIn.