Cwmbran-based Blurrt, a social media content and analytics specialist, is set to relocate to Cardiff after hitting its latest £500,000 crowdfunding target. The latest round, on the Seedrs platform, included a £200,000 investment from Finance Wales. The campaign was launched as part of the company's growth strategy and follows the appointment of former FremantleMedia executive Simon Spalding as executive chairman in October 2015. Following the raise, Blurrt said it would relocate its headquarters to Cardiff and recruit four additional team members. The funding will also be used to invest in ongoing technical development as well as marketing initiatives in the UK and internationally. Blurrt co-founder and chief executive Jason Smith said: "It's important that we continue to invest in the development of our product that consistently offers our clients technology which - despite its apparent complexity - is simple, fast, and efficient to use. "For us, it's integral that our software continues to improve and evolve at the same pace as the social platforms themselves." Ann Casey, investment executive in Finance Wales' technology venture investments team, added: "This funding round includes a £200,000 investment from Finance Wales and is also our first investment alongside Seedrs. "It's a significant vote of confidence in Blurrt, its technology and the progress Jason and in his team are making. They now have the backing they need to implement the next phase of Blurrt's ambitious growth strategy." Blurrt works with clients such as GoCompare, Shotglass Media, Multiplay, BBC and LBC. Recent projects have included the launch of BBC Store and the 10KSA breast cancer awareness campaign in Saudi Arabia.
The Wales - based social media analytics specialist , Sage , has announced plans to relocate its offices to Cardiff after raising £ 500k on crowdfunding websites . In addition to the relocation , the funds raised are expected to be used for marketing campaigns and technical support . Relevance : Blurrt works with clients including GoCompare .