In response to the rise of ad-block users on it site Future, publisher of ROI and GamesRadar , has decided to de-clutter its site, removing as almost half m ad impressions year end , with a goal to trim 100m by year end . “If reducing the number of impressions means our ads enjoy preferential placements, then we would hope to see an increase in viewability, engagement and overall a more pleasant experience for the audience,” he said. Ad-blocking is a significant issue for Future, as almost half of GamesRadar desktop site visitors have ad-blockers enabled, as do 35 percent across all its tech titles. Unlike most publishers, Future is against blocking content to its users, instead it wants to create a better user experience.
In response to the rise of ad-block users on it site Future, publisher of ROI and GamesRadar , has decided to de-clutter its site, removing as almost half m ad impressions year end , with a goal to trim 100m by year end . Ad-blocking is a significant issue for Future, as almost half of GamesRadar desktop site visitors have ad-blockers enabled, as do 35 percent across all its tech titles. Unlike most publishers, Future is against blocking content to its users, instead it wants to create a better user experience.