Global media power is starting to swing away from Google and Facebook, according to Bloomberg CEO Justin B Smith, who said the duopoly is weakening and "the pendulum is swinging towards the possibility of change". “There is no doubt that they are much more encircled than they were before,” he says. Both companies face increasing criticism about their ad share and have been attacked over brand safety and content. The company has also faced a series of scandals in recent years, including allegations that it manipulated search results for its own benefit.
Global media power is starting to swing away from Google and Facebook, according to Bloomberg CEO Justin B Smith, who said the duopoly is weakening and "the pendulum is swinging towards the possibility of change". Both companies face increasing criticism about their ad share and have been attacked over brand safety and content. The company has also faced a series of scandals in recent years, including allegations that it manipulated search results for its own benefit.