US company the Trade Desk has developed three tools aimed at advertisers that it has dubbed " the next wave " of artificial intelligence - backed products . The proposition follows on from 70% of brands saying they're currently amending their media agency contracts to bring clarity to the buying process. Koa uses the Trade ' ’s tools to help consumers get the most out of their media spend . The Trade Desk Planner offers audience insights to consumers , while Megagon provides recommendations to buyers . Kathleen Comer , head of client services , said the company was " merging the best of human and machine " and " distilling it down into one simple screen " . The Trade Desk reported Q1 revenues of $ 100 m , a year - on - year increase of 61 % .
US company the Trade Desk has developed three tools aimed at advertisers that it has dubbed " the next wave " of artificial intelligence - backed products . Koa uses the Trade ' ’s tools to help consumers get the most out of their media spend . The Trade Desk Planner offers audience insights to consumers , while Megagon provides recommendations to buyers . Kathleen Comer , head of client services , said the company was " merging the best of human and machine " and " distilling it down into one simple screen " . The Trade Desk reported Q1 revenues of $ 100 m , a year - on - year increase of 61 % .