US music website Pandora Media is set to be the first music streaming service to offer personalised and sequential audio adverts , after signing a contract with British company A ##vid Ads . The move parallels the use of data - driven personalised video ads in video formats that target users based on their browsing habits and interests . Pandora currently has 81 million users .
US music platform Pandora Media is set to be the first music streaming app to offer personalised and sequential audio adverts, after signing a contract with British company A Million Ads. The move parallels the use of data-driven personalised video ads in video formats that target people based on their browsing habits and interests. Pandora currently has 81 million users.