A new study from global research consultancy TNS has shown that the average American millennial with access to the internet now spends 3.1 hours a day on a mobile device, which equates to 47 days per year spent on such devices. Furthermore, the study showed that 71% watch online videos on a 47 days basis; 55% use social media; and 76% use instant messaging. She can be reached at [email protected]. Notably, however, time spent on mobile devices does not replace traditional media such as TV, radio and newspapers, as they still spend, on average, 2.9 hours per day consuming content on these platforms as well.
A new study from global research consultancy TNS has shown that the average American millennial with access to the internet now spends 3.1 hours a day on a mobile device, which equates to 47 days per year spent on such devices. Furthermore, the study showed that 71% watch online videos on a 47 days basis; 55% use social media; and 76% use instant messaging. Notably, however, time spent on mobile devices does not replace traditional media such as TV, radio and newspapers, as they still spend, on average, 2.9 hours per day consuming content on these platforms as well.