Google Play Music has introduced New Release Radio, which uses machine learning to collate recently-released tracks from the previous two weeks, based on the user's listening history and preferences. The new feature is available in beta form for Android users with a device running KitKat (4.4.4) or later, but it will be rolling out globally over the next few weeks. The CEO of mobile streaming FM service NextRadio, Paul Brenner, sampled the Google New Release Radio in beta and sees a natural progression to using location-based targeting options to assist advertisers, thereby increasing the ad inventory value. advertisement advertisement "Radio will need to reinvent itself," he said. Advertisers could eventually choose their target audience down to their postcode, with new pricing models expected.
Google Play Music has introduced New Release Radio, which uses machine learning to collate recently-released tracks from the previous two weeks, based on the user's listening history and preferences. The new feature is available in beta form for Android users with a device running KitKat (4.4.4) or later, but it will be rolling out globally over the next few weeks. The CEO of mobile streaming FM service NextRadio, Paul Brenner, sampled the Google New Release Radio in beta and sees a natural progression to using location-based targeting options to assist advertisers, thereby increasing the ad inventory value. Advertisers could eventually choose their target audience down to their postcode, with new pricing models expected.