“I think mobile will dwarf that.” Armstrong , CEO of AOL , the largest wireless carrier in the New York , thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades . Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow AOL , which purchased Verizon the next three decades , to collect data from all the apps on its users' wireless phones, which then enables location based targeting. AOL is also identifying ways to display consumer-rated ads, so others can see the success of an ad, in a bid to become more transparent and help fight against ad-blockers.
Armstrong , CEO of AOL , the largest wireless carrier in the New York , thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades . Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow AOL , which purchased Verizon the next three decades , to collect data from all the apps on its users' wireless phones, which then enables location based targeting. AOL is also identifying ways to display consumer-rated ads, so others can see the success of an ad, in a bid to become more transparent and help fight against ad-blockers.