The move is aimed at growing Facebook's Marketplace offering, where consumers shop for everything from Playstation gaming consoles to used vehicles; roughly one in three people on Facebook in the U.S. use Marketplace each month, the company said in October. Facebook is carrying out a small test of search advertising in the US and Canada , five years after it shut down its first year - long foray into the market . The company said the tool is available for free under the Ads Manager and , if it is successful , it will be expanded to other countries , with an auction - style bidding system for ads put in place . Search ads are being used to boost Facebook 's Marketplace service , and to give it a bigger slice of the $ 49.5bn digital ad revenue generated during H1 2018 .
Facebook is carrying out a small test of search advertising in the US and Canada , five years after it shut down its first year - long foray into the market . The company said the tool is available for free under the Ads Manager and , if it is successful , it will be expanded to other countries , with an auction - style bidding system for ads put in place . Search ads are being used to boost Facebook 's Marketplace service , and to give it a bigger slice of the $ 49.5bn digital ad revenue generated during H1 2018 .