German publisher Axel Springer has developed an alternative GDPR consent management platform to Google's Funding Choices. But there may be limitations with how many partners you can work with and how transparent your business is because there is someone else between you and the consumer, which is always a bad thing as a publisher.” Rival media group Hubert Burda Media was the first to sign on. The flexible, open source tool, dubbed "opt in and transparency layer", or OIL, is integrated with the Interactive Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent framework. It allows publishers to customise their consent-request messages and pass on the data to its digital advertising supply chain. Google said it would not be making any changes to how it handles user data.
German publisher Axel Springer has developed an alternative GDPR consent management platform to Google's Funding Choices. Rival media group Hubert Burda Media was the first to sign on. The flexible, open source tool, dubbed "opt in and transparency layer", or OIL, is integrated with the Interactive Advertising Bureau Europe and IAB Tech Lab’s Transparency and Consent framework. It allows publishers to customise their consent-request messages and pass on the data to its digital advertising supply chain. Google said it would not be making any changes to how it handles user data.