In January, Sainsbury’s launched a partnership with the town of Swadlincote in Derbyshire, where it is spending £1m to cut food waste by trialling new technology. A food waste survey by Morrison ’s supermarket has shown that only 5 % of UK householders feel guilty about wasting food . However , of the 5,000 adults polled , 74 % remember to turn off lights and 70 % lower heating in order to save money . Almost a third of respondents ( 32 % ) had switched energy suppliers to reduce consumption . Put together these behaviours would save just £ 305 per year , compared to the £ 700 an average UK family wastes on food . Morrison ’s will launch a “ eat less , save more ” campaign this Wednesday .
A food waste survey by Morrison ’s supermarket has shown that only 5 % of UK householders feel guilty about wasting food . However , of the 5,000 adults polled , 74 % remember to turn off lights and 70 % lower heating in order to save money . Almost a third of respondents ( 32 % ) had switched energy suppliers to reduce consumption . Put together these behaviours would save just £ 305 per year , compared to the £ 700 an average UK family wastes on food . Morrison ’s will launch a “ eat less , save more ” campaign this Wednesday .