Both lists included lesser-known influencers and publishers such as MaxNoSleeves and Jay Shetty as well as Cut, an upstart media company that has multiple Watch shows in In-Stream Reserve, such as “Fear Pong” and “Truth or Drink.” Ad buyers have expressed frustration regarding the quality of publishers on Facebook’s premium video ad programme, In-Stream Reserve. The new Facebook offering sells the platform’s most prized programming inventory as a single package. However, the package pools a wide range of content, from established publishers such as National Geographic to lesser-known Facebook shows such as Truth or Drink, and ad buyers have no control over which publishers or influencers their ads appear against. In an effort to address this issue, Facebook has introduced in-stream reserve for its Premium Video Ads program.
Ad buyers have expressed frustration regarding the quality of publishers on Facebook’s premium video ad programme, In-Stream Reserve. The new Facebook offering sells the platform’s most prized programming inventory as a single package. However, the package pools a wide range of content, from established publishers such as National Geographic to lesser-known Facebook shows such as Truth or Drink, and ad buyers have no control over which publishers or influencers their ads appear against. In an effort to address this issue, Facebook has introduced in-stream reserve for its Premium Video Ads program.