Currently, the ad auction considers creative (meaning the better creative performs, the stronger it will be in the auction) and targeting, which can either be interest-based on what posts they’re engaging with, matched using email and device identifiers or using lookalikes. McDonald’s, Unilever and Gatorade have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia. The company has also been using its own advertising to promote its new product on social media with a series of videos featuring celebrities such as Justin Bieber, Selena Gomez, Miley Cyrus, Taylor Swift and Katy Perry.
McDonald’s, Unilever and Gatorade have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia. The company has also been using its own advertising to promote its new product on social media with a series of videos featuring celebrities such as Justin Bieber, Selena Gomez, Miley Cyrus, Taylor Swift and Katy Perry.