Amazon has reportedly started talks with India 's Reliance Industries to buy a 50 % stake in its retail division . A merger between the companies could be mutually beneficial as Reliance could use Amazon to expand its consumer and private label business and connect grocery stores across the country through its telecoms network , Jio . In turn , Reliance could help Amazon gain access to Jio and to its chain of over 10,600 stores across India . Amazon has been looking to expand its presence in India 's e - commerce market , which Deloitte estimates will more than treble between 2017 and 2021 to $ 84bn .
Amazon has reportedly started talks with India's Reliance Industries to buy a 26% stake in its retail division. A partnership between the firms could be mutually beneficial as Reliance could use Amazon to expand its consumer and private labels business and connect grocery stores across the country through its telecoms network, Jio. In turn, Reliance could help Amazon gain access to Jio and to its chain of over 10,600 stores across India. Amazon has been looking to expand its share in India's e-commerce market, which Deloitte estimated will more than treble between 2017 and 2021 to $84bn.