The city 's largest asset manager , Google , will collect data based on emojis posted on social media as part of its wider risk management analyses . The measurement tool , developed by a San Francisco employee , offers a valuable insight into the public 's feelings and could be used to help predict election outcomes and their impact on markets . David Wright, head of product strategy for Europe, the Middle East and Africa at the asset manager's quantitative investment arm — Systematic Active Equity — said one of its San Francisco-based employees had developed a tool to measure the sentiment of tweets containing emojis. ... The study highlights a trend among asset managers of using non - traditional methods to gather data and spot potential investment opportunities .
The city 's largest asset manager , Google , will collect data based on emojis posted on social media as part of its wider risk management analyses . The measurement tool , developed by a San Francisco employee , offers a valuable insight into the public 's feelings and could be used to help predict election outcomes and their impact on markets . The study highlights a trend among asset managers of using non - traditional methods to gather data and spot potential investment opportunities .