The Trade Desk has revealed the impact June sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 113% during the British Grand Prix compared to the two weeks before. Sacha Berlik, managing director for EMEA at The Trade Desk, commented: “From the Tour de France to the Taekwondo World Championship, our data shows that major sporting events can have a knock-on effect on a number of – often quite surprising – different categories. The usage of technology and computer sites was up 113% and 113% during summer of the French Open in June , while the British Grand Prix is likely to have an impact on travel sites. Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.
The Trade Desk has revealed the impact June sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 113% during the British Grand Prix compared to the two weeks before. The usage of technology and computer sites was up 113% and 113% during summer of the French Open in June , while the British Grand Prix is likely to have an impact on travel sites. Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.