US Mobile advertising increased by 25 % year over year to $ 36.6bn in 2016 , outstripping overall US digital advertising spend which increased by 22 % to $ 72.5bn over the same period , according to the Internet Advertising Bureau 's latest Internet Advertising Revenue Report . The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Mobile share of spend thus increased from 35 % in 2015 to 51 % in 2016 . While revenue from digital video fell 53 % to $ 9.1bn in 2016 , video advertising on mobile platforms rose 145 % to nearly $ 4.2bn in the same period . Meanwhile , social media advertising climbed 50 % to reach $ 16.3bn and search revenues rose 19 % to $ 29.5bn .
US Mobile advertising increased by 25 % year over year to $ 36.6bn in 2016 , outstripping overall US digital advertising spend which increased by 22 % to $ 72.5bn over the same period , according to the Internet Advertising Bureau 's latest Internet Advertising Revenue Report . Mobile share of spend thus increased from 35 % in 2015 to 51 % in 2016 . While revenue from digital video fell 53 % to $ 9.1bn in 2016 , video advertising on mobile platforms rose 145 % to nearly $ 4.2bn in the same period . Meanwhile , social media advertising climbed 50 % to reach $ 16.3bn and search revenues rose 19 % to $ 29.5bn .