Twitter CEO Jack Dorsey has promised to make buying on the site easier , admitting that it has been too difficult in the past . Dorsey told an audience this week that the platform was planning improvements to streamline the process for buying ads , as well as to provide assurances to brands that it provides value for money through more effective measurement . Other topics of discussion during the chat between the two leaders included President Trump's impact on Twitter's bottom line - with Dorsey reacting cynically to suggestions that the commander in chief was worth $2bn to the platform - and Amazon's role in the changing media landscape. Leading ad agency WPP spent just $ 300 m on Twitter in 2015 , compared to $ 8.3bn on Google and Facebook , and brands are increasingly seeking greater assurances of the effectiveness of their spending .
Twitter CEO Jack Dorsey has promised to make buying on the site easier , admitting that it has been too difficult in the past . Dorsey told an audience this week that the platform was planning improvements to streamline the process for buying ads , as well as to provide assurances to brands that it provides value for money through more effective measurement . Leading ad agency WPP spent just $ 300 m on Twitter in 2015 , compared to $ 8.3bn on Google and Facebook , and brands are increasingly seeking greater assurances of the effectiveness of their spending .