A new forecast predicts that ad spending through paid searches will rise to $ 109bn by annually , as social media continues to drive the overall growth of the industry. According to Zenith 's latest Zenith , the evolving sophistication of the techniques used by both search engines and brands looking to target consumers are making paid searches an increasingly attractive investment for both sides, with Jonathan Barnard anticipating an average of 4.5% growth annually in paid search spending over annually . It has also added figures for Iraq, Jordan and Syria, as well as channels targeting Asian-language speakers across the region. Globally, the company predicts that ad growth will remain consistent this year at 4.5% .
A new forecast predicts that ad spending through paid searches will rise to $ 109bn by annually , as social media continues to drive the overall growth of the industry. According to Zenith 's latest Zenith , the evolving sophistication of the techniques used by both search engines and brands looking to target consumers are making paid searches an increasingly attractive investment for both sides, with Jonathan Barnard anticipating an average of 4.5% growth annually in paid search spending over annually . Globally, the company predicts that ad growth will remain consistent this year at 4.5% .