U.S. streaming service Millward Brown has doubled the size of its ad-sales research division to 47 million people in response to its growing audience. The company reported 33 million monthly unique viewers during the summer , with 33 million from its ad-supported subscription offering. Early internal data shows that the more people watch live TV on Hulu, the more they’re likely to catch up on other stuff through Hulu’s The ad-sales research team, headed by former NBCUniversal sales and research executive Julia DeTraglia , is working with partners including Hulu and Nielsen Catalina Solutions to maximise first-party data on viewing habits, as well as effectiveness and attribution.
U.S. streaming service Millward Brown has doubled the size of its ad-sales research division to 47 million people in response to its growing audience. The company reported 33 million monthly unique viewers during the summer , with 33 million from its ad-supported subscription offering. The ad-sales research team, headed by former NBCUniversal sales and research executive Julia DeTraglia , is working with partners including Hulu and Nielsen Catalina Solutions to maximise first-party data on viewing habits, as well as effectiveness and attribution.