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The Internet and Mobile Association of India ( IATA ) has said that the government 's e - commerce consumer protection proposals will result in an “ unnecessary compliance burden ” for online shopping firms and make doing business in India more difficult . Furthermore , the government is in talks to expand the guidelines to include areas like video sharing , ride - hailing and online ticket booking . The IAMAI says these rules will create " an atmosphere of regulatory uncertainty for the online sector " . Amazon , Facebook , Amazon , Netflix and Google are members of the IAMAI .