UK - based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items , two months after it launched its own version of the service . Richard Jones , head of product management , declined to give any specific figures regarding visual search , but said the tool had enjoyed " great engagement " , and the company plans to promote it more heavily in the coming months . More than half of Forbes ' sales , and almost three - quarters of its global traffic , come from mobiles , with users spending a monthly average of 30 minutes on the service .
London-based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items, two months after it launched its own version of the service. Richard Jones, director of product management, declined to give any specific figures regarding visual search, but said the tool had enjoyed "great engagement", and the company plans to promote it more heavily in the coming months. More than half of Asos' orders, and almost three-quarters of its global traffic, come from mobiles, with users spending a monthly average of 80 minutes on the site.