US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in quarter sizes and odd pairs for differently sized feet. The shoes are made from a combination of synthetic materials such as polyurethane foam and leather with an elastic band that wraps around your foot like a sock. Atoms shoes have a plain design, featuring only black or white, and carry no logo. They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and Everlane’s carbon neutral Thread shoe.
US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in quarter sizes and odd pairs for differently sized feet. The brand, set up by husband-and-wife team Waqas Ali and Sidra Qasim, aims to offer an alternative to what they see as the current overdesigned, expensive and logo-dominated trainer market. Atoms shoes have a plain design, featuring only black or white, and carry no logo. They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and Everlane’s carbon neutral Thread shoe.