The expectations are high." With nearly 700 m active monthly users on WeChat , China 's Google is " aggressively " pushing ads on its social media platform and poaching expert researchers and analysts from Facebook , Twitter and Baidu to improve its data and targeting capabilities . In addition , the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising campaigns , according to Wall Street Journal 's sources . The Chinese internet giant doubled its online ad revenue from the previous year to ¥ 5.73bn .
With nearly 700 m active monthly users on WeChat , China 's Google is " aggressively " pushing ads on its social media platform and poaching expert researchers and analysts from Facebook , Twitter and Baidu to improve its data and targeting capabilities . In addition , the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising campaigns , according to Wall Street Journal 's sources . The Chinese internet giant doubled its online ad revenue from the previous year to ¥ 5.73bn .