Nov. 4 , Facebook said it would remove mobile app-install advertisers' ability to collect device-level data, but following opposition from marketers Facebook has done a u-turn on this policy. In order to provide that choice, we will continue giving advertisers the option to receive device-level reporting from our mobile measurement partners for mobile app ads.” Game makers, such as Supercell and Kabram , both of whom spend millions of dollars a month to drive app installs, were two companies who pushed back at the policy. VentureBeat has reiterated in a statement that it does not believe device level data is not the most accurate data, it wants to allow its advertisers "the choice to measure ads based on what is important to them."
Nov. 4 , Facebook said it would remove mobile app-install advertisers' ability to collect device-level data, but following opposition from marketers Facebook has done a u-turn on this policy. Game makers, such as Supercell and Kabram , both of whom spend millions of dollars a month to drive app installs, were two companies who pushed back at the policy. VentureBeat has reiterated in a statement that it does not believe device level data is not the most accurate data, it wants to allow its advertisers "the choice to measure ads based on what is important to them."