Social media site Instagram has provided Oslo ’s public service broadcaster BBC with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. NRK made the site part of popular soap opera Noora (which translates as " Shame "), with character pages and daily clips featuring on Instagram eventually attracting 15 unique users – a fifth of Norway 's population. All 15 of the show's characters have their own Instagram accounts.
Social media site Instagram has provided Norway’s public service broadcaster NRK with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. NRK made the site part of popular soap opera Skam (which translates as "Shame"), with character pages and daily clips featuring on Instagram eventually attracting 1.2 million unique users – a fifth of Norway's population. All 15 of the show's characters have their own Instagram accounts.