Mobileum, the leader in analytics solutions for telecoms, is set to unveil its Carrier Service Providers solution which enables Counter Fraud Anaytics (CSPs) to identify malicious websites and bots for desktop and mobile that participate in advertising fraud. By adding this function to its Carrier Service Providers suite, advertisers will be able to block these frauds to get better return per dollar invested. The rise of programmatic ad buying is also contributing to the the risk of fraud. According to Jaskaran Singh, VP of Big Data & Analytics at Mobileum, "CSPs are in a unique position to monitor the mobile traffic and our solution enables them to study patterns to identify spurious domains and bots committing such frauds. It is predicted that 30% of Advertising Fraud Control ad spend will be on fraudulent ads.
Mobileum, the leader in analytics solutions for telecoms, is set to unveil its Carrier Service Providers solution which enables Counter Fraud Anaytics (CSPs) to identify malicious websites and bots for desktop and mobile that participate in advertising fraud. By adding this function to its Carrier Service Providers suite, advertisers will be able to block these frauds to get better return per dollar invested. The rise of programmatic ad buying is also contributing to the the risk of fraud. It is predicted that 30% of Advertising Fraud Control ad spend will be on fraudulent ads.