Ad buyers have expressed frustration regarding the quality of publishers on Facebook ’s premium video ad programme, Facebook . The new In-Stream Reserve offering sells the platform’s most prized programming inventory as a single package. Facebook provides advertisers with the full list of publishers and influencers whose videos are included in In-Stream Reserve and updates the list each month. However, the package pools a wide range of content, from established publishers such as Facebook to lesser-known Facebook shows such as Truth or Drink , and ad buyers have no control over which publishers or influencers their ads appear against. While Facebook is offering the ability to select specific content categories, these are currently limited to sports, entertainment and fashion/beauty.
Ad buyers have expressed frustration regarding the quality of publishers on Facebook ’s premium video ad programme, Facebook . The new In-Stream Reserve offering sells the platform’s most prized programming inventory as a single package. However, the package pools a wide range of content, from established publishers such as Facebook to lesser-known Facebook shows such as Truth or Drink , and ad buyers have no control over which publishers or influencers their ads appear against. While Facebook is offering the ability to select specific content categories, these are currently limited to sports, entertainment and fashion/beauty.