During the beta, Mityas said TGI Fridays also saw that it was overindexing with people who were coming from movie theaters at certain times of night. Search - and - discovery service Foursquare has launched its latest insight app , Restaurant Analytics , after a successful beta test with companies including Taco Bell and TGI Fridays . The app from the New York - based international company targets businesses that opt in to measure in - store footfall , offering new business opportunities . The insights app can , for example , prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics . " Analysts or strategists can understand what ’s happening not only with their business but in their category and competitive set , ” said Mike Harkey , Foursquare ’s vice - president of business development .
Search - and - discovery service Foursquare has launched its latest insight app , Restaurant Analytics , after a successful beta test with companies including Taco Bell and TGI Fridays . The app from the New York - based international company targets businesses that opt in to measure in - store footfall , offering new business opportunities . The insights app can , for example , prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics . " Analysts or strategists can understand what ’s happening not only with their business but in their category and competitive set , ” said Mike Harkey , Foursquare ’s vice - president of business development .