Shanghai-based PR agency to provide local expertise on influencer marketing. Getty Images Spanish soccer giants Barcelona have partnered with the WE Red Bridge communications agency to develop the La Liga club’s Chinese growth strategy. WE Red Bridge will assist the Spanish champions with its media relations and influencer marketing out of its Shanghai office. An integrated team have been developed with expertise ranging from digital to corporate press relations. WE Red Bridge already works with a number of clients in China, including Goodyear, La Liga and Port Adelaide Football Club. This new strategic partnership adds to Barça’s growing presence in China. Last year the club opened the Barça Experience and Barça Academy Pro in the city of Haikou. The Experience is the largest Barcelona-themed attraction outside of Spain and includes an interactive museum and a megastore. The Academy Pro is a club-led training centre for Chinese youth players that extols the methods used at Barcelona’s La Masia academy. On the pitch, Barcelona look set to retain their La Liga crown as they sit 12 points ahead of nearest challenger Atlético Madrid with four games to play. The Catalan side will also face English giants Liverpool in the semi-finals of the Uefa Champions League.
FC Barcelona plans to expand its Chinese growth strategy via a strategic partnership with communications company WE Red ##uction .