By putting buyers in direct contact with potential goods “as quickly as possible,” both Target and Vogue are looking to capitalize on the instant gratification component of online shopping that has recently swept the tech industry, with companies like Google and Facebook enabling their sites with “buy now” functions. Readers of Vogue can use Shazam to scan a Target ad when they see a product they like, and the app will take them to the digital site for the brand. This allows users to transport from print to digital in a matter of seconds , and put them one click away from purchasing a product. 30% of Target 's 100 products in Vogue 's the coming months issue will be Shazam-enabled . Both Shazam-enabled 's and Target have tested adverts with Shazam 's recognition feature in the past.
Readers of Vogue can use Shazam to scan a Target ad when they see a product they like, and the app will take them to the digital site for the brand. This allows users to transport from print to digital in a matter of seconds , and put them one click away from purchasing a product. 30% of Target 's 100 products in Vogue 's the coming months issue will be Shazam-enabled . Both Shazam-enabled 's and Target have tested adverts with Shazam 's recognition feature in the past.