The Google - owned video sharing site has unveiled a number of features aimed at deepening engagement with content creators and viewers , and seeing off competition from rival Facebook . Through partnerships with YouTube and Teespring , viewers can purchase channel memberships for $ 4.99 per month , with an array of vetted perks on offer , as well as bespoke merchandise . This includes the rollout of channel memberships, merchandising, marketing partnerships via FameBit and the launch of “Premieres,” which offers a middle ground between pre-recorded, edited video and live streaming. In addition , new tool " Premieres " allows content creators to create web pages to promote forthcoming events , complete with Super Chat and channel membership ##s .
The Google - owned video sharing site has unveiled a number of features aimed at deepening engagement with content creators and viewers , and seeing off competition from rival Facebook . Through partnerships with YouTube and Teespring , viewers can purchase channel memberships for $ 4.99 per month , with an array of vetted perks on offer , as well as bespoke merchandise . In addition , new tool " Premieres " allows content creators to create web pages to promote forthcoming events , complete with Super Chat and channel membership ##s .