Taptica International is said to be in late stage talks to merge with RhythmOne in a deal that would create one of the most powerful independent players in the US video advertising sector. The deal, which could value the company at more than $1 billion, comes as major media companies are looking for ways to cut costs and boost profits.
Taptica International is said to be in late stage talks to merge with RhythmOne in a deal that would create one of the most powerful independent players in the US video advertising sector. The potential £260m ($340m) all-share deal aims to create a competitor to take on Google and Facebook, which dominate the mass-market consumer brands segment.