In 2015, Chinese travelers spent more than $215 billion—up 53% from 2014—according to the International Tourism Organization. Chinese consumers are now a major global demographic as international travel has become a top purchasing category in the country. The report also found that China is becoming increasingly important to the world economy and its share of total trade was expected to rise from about 10 percent last year to more than 20 percent by 2020.@@ App developers may also begin to target Chinese users as the number of Chinese students studying abroad grows every year, causing the students to act as international brand ambassadors for friends and family in their native country.
Chinese consumers are now a major global demographic as international travel has become a top purchasing category in the country. The report also found that China is becoming increasingly important to the world economy and its share of total trade was expected to rise from about 10 percent last year to more than 20 percent by 2020.@@ App developers may also begin to target Chinese users as the number of Chinese students studying abroad grows every year, causing the students to act as international brand ambassadors for friends and family in their native country.