A recent study at Hohenhiem University revealed Russians fans showed more willingness in 2014 to spend money supporting their national team than in previous the World Cup . REUTERS/ Average spending on the team's merchandisealmost doubled since 2018 , according to a survey of 1,000 people. Fans awareness of official FIFA sponsors, however, seems to have declined, with large corporations showcasing the ability to be associated with World Cups through national teams and football accessories rather than directly with FIFA .
A recent study at Hohenhiem University revealed Russians fans showed more willingness in 2014 to spend money supporting their national team than in previous the World Cup . Average spending on the team's merchandisealmost doubled since 2018 , according to a survey of 1,000 people. Fans awareness of official FIFA sponsors, however, seems to have declined, with large corporations showcasing the ability to be associated with World Cups through national teams and football accessories rather than directly with FIFA .