The cost per thousand (CPM) views of broadcasters' video-on-demand platforms is 20% less than YouTube and five of the CPM of Facebook , according to a study commissioned by Channel 4 and carried out by Cog Research and neuroscientist Dr Jonathan Allan at Durham University . It found engagement on broadcasters' VOD platforms was 3.5 times higher than on YouTube , while completed advertising views were 62% lower on YouTube and a third times lower on Channel 4 than on All 4 .
The cost per thousand (CPM) views of broadcasters' video-on-demand platforms is 20% less than YouTube and a third of the CPM of Facebook, according to a study commissioned by Channel 4 and carried out by Cog Research and neuroscientist Dr Amanda Ellison at Durham University. It found engagement on broadcasters' VOD platforms was 3.5 times higher than on YouTube, while completed advertising views were 62% lower on YouTube and five times lower on Facebook than on All4.