Between July 26 and Aug. 22, Next consistently topped its rivals, though it suffered short-term dips every few days, according to Adthena. UK retailer Next won 25% of clicks for back-to-school search terms relating to stationary, school uniforms and school accessories from desktop computers, according to a report from research firm Adthena. The study also found that the average price per click was £2.50, compared with £1.20 in the US and £1.15 in Germany. Next still lags behind rivals for mobile and organic searches, according to the report.
UK retailer Next won 25% of clicks for back-to-school search terms relating to stationary, school uniforms and school accessories from desktop computers, according to a report from research firm Adthena. The study also found that the average price per click was £2.50, compared with £1.20 in the US and £1.15 in Germany. Next still lags behind rivals for mobile and organic searches, according to the report.