Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising, especially in Asia . According to a 2015 report by Ficci-KPMG , mobile ad budgets in India touched the Facebook 5.2bn ( $6 billion ) mark of which video constituted a significant 24 percent . Consumers are fed up with display banners and pop-up ads, video ads offer a way for advertisers to communicate with consumers on a more personal level. A successful video ad has the potential to go viral on social media, diverting traffic back to the company app. Video has outperformed all other online ad formats by garnering the highest compound annual growth rate of 56 percent between 2012 to 2014 with a budget spend of Indian rupee 330 crores (US$49 million). Twitter and Ficci-KPMG have already starting updating their features for video ads to help increase viewership numbers.
Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising, especially in Asia . According to a 2015 report by Ficci-KPMG , mobile ad budgets in India touched the Facebook 5.2bn ( $6 billion ) mark of which video constituted a significant 24 percent . Consumers are fed up with display banners and pop-up ads, video ads offer a way for advertisers to communicate with consumers on a more personal level. A successful video ad has the potential to go viral on social media, diverting traffic back to the company app. Twitter and Ficci-KPMG have already starting updating their features for video ads to help increase viewership numbers.