Kinetic Worldwide will partner with Bitposter to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic, WPP's OOH unit, said UK clients including JC Decaux, Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. The new service is expected to be launched in the first quarter of next year, according to the company.
Kinetic Worldwide will partner with Bitposter to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic, WPP's OOH unit, said UK clients including JC Decaux, Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. Stuart Taylor, CEO of Kinetic UK and western Europe, said the project would also help "the growing scale of digital OOH" reach its potential.