Programmatic advertising platform Adelphic has seen its video viewability increase by up to 70 % , after receiving a new offering from analytics company Integral Ad ##s . Monday 22-05-2017 16:14 Programmatic Integral Ad Science Viewability Adelphic Adelphic, a programmatic advertising platform owned by Time Inc The platform allows Adelphic 's partners to reach audiences using video , display and native ads on both mobile and desktop , and offers a comprehensive targeting and measurement solution . With the introduction of streamlined workflow for programmatic ads , the two firms say they have closed the loop between targeting and measurement , while reducing the legwork necessary to optimise a campaign .
Programmatic advertising platform Adelphic has seen its video viewability increase by up to 70 % , after receiving a new offering from analytics company Integral Ad ##s . The platform allows Adelphic 's partners to reach audiences using video , display and native ads on both mobile and desktop , and offers a comprehensive targeting and measurement solution . With the introduction of streamlined workflow for programmatic ads , the two firms say they have closed the loop between targeting and measurement , while reducing the legwork necessary to optimise a campaign .