Visual media-sharing social network Instagram has announced that users will soon be able to shop items seen in video posts through the site. Not every brand has opted into a business page that’ll allow them to sell through their profile. Users will now be able to save items from brands that have opted to become business pages to their "shopping collection", which functions similarly to an online store. The feature is currently only available for a select group of users, but it should make life easier when searching for products on Instagram. The intention of the changes is to create a complete shopping experience within Instagram, making is a one-stop site for users to do the majority of their shopping.
Visual media-sharing social network Instagram has announced that users will soon be able to shop items seen in video posts through the site. Users will now be able to save items from brands that have opted to become business pages to their "shopping collection", which functions similarly to an online store. The feature is currently only available for a select group of users, but it should make life easier when searching for products on Instagram. The intention of the changes is to create a complete shopping experience within Instagram, making is a one-stop site for users to do the majority of their shopping.