Being famous must mean never having to say you 're sorry . Now that Shia LaBeouf is n't `` famous '' anymore , he ca n't seem to stop apologizing . The actor -- whose behavior has taken a turn for the bizarre over the past several weeks -- is now performing in a Los Angeles-based art installation called `` # IAmSorry . '' The former `` Transformers '' star tweeted the hashtag from his Twitter account around 2 p.m . ET on Tuesday . ( It was a change of pace from his usual tweet , `` I AM NOT FAMOUS ANYMORE , '' which he 'd been posting daily since January 20 . ) According to a press release , LaBeouf collaborated with artists Nastja Säde Rönkkö and Luke Turner to create the exhibit , which is showing at the Stephen Cohen Gallery from 11 a.m. to 6 p.m. Tuesday through Sunday . What 's going on with Shia ? `` Shia LaBeouf is sorry , '' the press releases states . `` Sincerely sorry . He will be in situ ... for the duration . Implements will be provided . '' Visitors to the art show are invited to observe LaBeouf 's performance one at a time . Before viewing the actor , the visitor stops at a table that bears `` implements '' -- some of which appear to correspond with LaBeouf 's career . There are things like a `` Transformers '' toy , a whip ( he starred in 2008 's `` Indiana Jones and the Kingdom of the Crystal Skull '' ) , Hershey 's kisses , a bottle of Jack Daniels whiskey , a bottle of cologne , pliers , a ukelele and a copy of Daniel Clowes ' book , `` The Death-Ray . '' The last item is an interesting choice , given that LaBeouf was accused of plagiarizing Clowes ' work in December . The actor at first said that he 'd been so absorbed in the creative process he neglected to give Clowes proper accreditation , but then he was also accused of plagiarizing his apologies . So is this whole exhibit supposed to be a grand apology both for his use of Clowes ' art as well as his own career ? Visitors do n't find out . They 're instructed to select one item from the table of `` implements , '' which also includes a bowl of comments about LaBeouf . Time magazine 's Ryan Sandoval took the bowl of messages into LaBeouf 's performance space , which he describes as a room about the size of a closet , outfitted with a table and two chairs . Behind the table was LaBeouf , wearing a tux and his now ever-present paper bag mask with the words `` I AM NOT FAMOUS '' written on it . After sitting down across from the actor , Sandoval described reading `` messages ( that were ) mostly negative , some positive , declaring LaBeouf either a 'baby , ' an 'idiot , ' or a 'genius . ' Things about having to 'move on , ' or suggestions of 'death . ' They felt like tweets ; they probably were tweets . I read about thirteen notes in measured tones , opting out of the ones that were too harsh or too praiseworthy ; I thought about reading the whole bowl , but then got self-conscious saying so many hurtful things to LaBeouf , who in that moment , just seemed like a mixed-up kid . ( Frankly , I hope no one whips him , or worse , spritzes him with cologne . ) '' The Daily Beast 's Andrew Romano did in fact choose the cologne , and tried to offer it to the actor but did n't get a response . LaBeouf was just as silent when Romano peppered with him questions such as , `` What are you sorry for ? '' and `` If you 're not famous , why am I here ? '' `` It was just me and a guy in formal wear with a paper bag over his head sitting there silently , '' Romano described . `` Through his eyeholes , I could see LaBeouf 's eyes moving around -- staring at me . '' But after asking LaBeouf if it was really him , Romano did get a response . `` The bag moved . I thought he was smiling . Then I looked at his eyes . They were red and watery . '' `` 'Can you give me a sign that you 're really Shia LaBeouf ? ' '' Romano asked . `` And that 's when it happened : LaBeouf reached up and took the bag off his head . He looked miserable . I 'm pretty sure he had been crying . '' The location of the exhibit , which is free to view , just so happens to be located across the street from the offices of viral content giant BuzzFeed , and some have wondered if it was intentional . There 's also the question of what the whole point of the exhibit could be . Is Shia LaBeouf trying to sincerely apologize , or is he making a larger commentary on celebrity ? Is it more about our `` copy-and-paste culture , '' as he 's said before ? That last theory appears to hold at least a little bit of water . Some attendees to `` # IAmSorry '' have noted the project 's strong resemblance to the work of Marina Abramovic , in addition to other artists .
Shia LaBeouf has opened an art exhibit in Los Angeles . The project is called `` # IAmSorry '' Visitors sit in a room with the actor after choosing an `` implement '' He does n't say what he 's actually sorry for .