IWG is deploying its multi - brand strategy in Singapore , where it has 31 Regus locations . In the past five months , it has opened three co - working centres under its flagship brand and launched its premium corporate workspace brand , Signature by Regus . Next quarter , it is launching No18 , its luxury co - working brand , opening a 20,600 sq ft flagship centre in Capitol Piazza . It ’s multi - brand strategy is in response to the increasing importance employees place on their work space and how flexible space is being used by companies as part of their employee attraction and retention strategies , according to IWG ’s Samit Chopra .
IWG is deploying its multi-brand strategy in Singapore, where it has 31 Regus locations. In the past five months, it has opened four co-working centres under its Spaces brand and launched its premium corporate workspace brand, Signature by Regus. Next quarter, it is launching No18, its luxury co-working brand, opening a 20,600 sq ft flagship centre in Capitol Piazza. IWG’s multi-brand approach is in response to the increasing importance employees place on their work environment and how flexible workspace is being used by companies as part of their talent attraction and retention strategies, according to IWG’s Samit Chopra.