Investments in California AR start - up DigiLens rose to $ 100 m in a recent , US $ 50 m Series C funding round . Backers included Samsung Ventures , Niantic and the Sony Innovation Fund . It weighs in at half a pound and uses two layers for the full-color waveguide, which offers a relatively narrow 30-degree field of view but is dramatically cheaper than conventional materials. DigiBrand CEO Chris Smith said the funding would drive development of its display technology for cars , trucks , the aviation industry and military . The company plans to licence its AR technology and said products that featured it would start hitting the market by the end of this year .
Investments in California AR start - up DigiLens rose to $ 100 m in a recent , US $ 50 m Series C funding round . Backers included Samsung Ventures , Niantic and the Sony Innovation Fund . DigiBrand CEO Chris Smith said the funding would drive development of its display technology for cars , trucks , the aviation industry and military . The company plans to licence its AR technology and said products that featured it would start hitting the market by the end of this year .