Procter & Gamble plans to reinvent media and brands for broader reach , adopt more direct engagement with consumers and cut the amount of work being outsourced to suppliers and agencies according to David Pritchard , the company ’s chief executive officer . Borrowing ideas from Silicon Valley start - ups , Pritchard has introduced “ lean innovation ” by creating 130 internal start - ups , hand picked teams of three or four people own and solve problems , and engaging with consumers .
Procter & Gamble plans to reinvent media and marketing for mass reach, adopt more direct relationships with consumers and cut the amount of work being outsourced to suppliers and agencies according to Marc Pritchard, the company’s chief brand officer. Borrowing ideas from Silicon Valley start-ups, Pritchard has introduced “lean innovation” by creating 130 internal start-ups, hand picked teams of three or four people own and solving problems, and connect with consumers.