“We are increasingly excited about Persado’s ability to build a thriving business around a truly unique and differentiated technology. Goldman Sachs has led a $ 30 m investment of Persado , the US automated copywriting startup with 200 staff across its London , New York and San Francisco offices . Persado is known as a “ cognitive content company ” , which uses machine learning algorithms and natural language processing to create targeted marketing campaigns for companies such as AmEx , Citi , eBay , Expedia and Vodafone . According to Persado executives , the company ’s 4000 ad campaigns have already produced an average uplift on conversion rate of 49.5 % . The move by Goldman Sachs to invest in Persado follows the firm 's move earlier this year to place $ 40 m into London data analytics startup Qubit .
Goldman Sachs has led a $ 30 m investment of Persado , the US automated copywriting startup with 200 staff across its London , New York and San Francisco offices . Persado is known as a “ cognitive content company ” , which uses machine learning algorithms and natural language processing to create targeted marketing campaigns for companies such as AmEx , Citi , eBay , Expedia and Vodafone . According to Persado executives , the company ’s 4000 ad campaigns have already produced an average uplift on conversion rate of 49.5 % . The move by Goldman Sachs to invest in Persado follows the firm 's move earlier this year to place $ 40 m into London data analytics startup Qubit .