Esure has successfully trialled a predictive marketing tool named Precision from Data Solutions to help it tackle claims fraud . The tool utilises customer behaviour data to make predictions using probability and statistical analysis , highlighting potential fraud issues before they occur based on past customer behaviour . The tool was created to tackle fraud more swiftly , as digital customer interactions increase in speed .
Esure has successfully trialled a predictive analytics tool named Precision from Synectics Solutions to help it tackle claims fraud. The tool utilises customer behaviour data to make predictions using algorithms and data analysis, highlighting potential fraud issues before they occur based on past customer behaviour. The tool was created to tackle fraud more swiftly, as digital customer interactions increase in speed.