International media and digital marketing company Dentsu Aegis has bought business-to-business market research firm B2B International for an undisclosed sum. The addition of B2B International further enhances Gyro's offering to create ideas that are relevant for its global roster of clients, which includes HP, Vodafone, eBay, Google and Danone. The deal will see the Japanese firm, which was founded in 2009, expand its global reach by acquiring a majority stake in the company. B2B International provides market research for global clients, including 600 of the largest blue-chip companies. Gyro’s portfolio includes Google, Vodafone, eBay, Danone and HP. It has 17 offices worldwide.
International media and digital marketing company Dentsu Aegis has bought business-to-business market research firm B2B International for an undisclosed sum. The deal will see the Japanese firm, which was founded in 2009, expand its global reach by acquiring a majority stake in the company. B2B International provides market research for global clients, including 600 of the largest blue-chip companies. Gyro’s portfolio includes Google, Vodafone, eBay, Danone and HP. It has 17 offices worldwide.