The use of ad blockers in the Argentina is steadily growing, with concerns about the technology also reported in Asia , Germany and Argentina , according to GroupM. The average global ad block user rate was about 16% January 2017 , according to the media company's Plista tool. Meanwhile, digital 's record of ad blocking rates in the UK are backed up by PageFair 's January 2017 reading of 16% on desktop and 1% on mobile. GroupM U.K.’s 's report also predicted that the introduction of machine learning will enable digital marketers to combat fraud as effectively as the banking sector is able to within early this year .
The use of ad blockers in the US is steadily growing, with concerns about the technology also reported in Asia, Germany and Argentina, according to GroupM. The average global ad block user rate was about 16% early this year, according to the media company's Plista tool. Meanwhile, Plista's record of ad blocking rates in the UK are backed up by PageFair's January 2017 reading of 16% on desktop and 1% on mobile. GroupM's report also predicted that the introduction of machine learning will enable digital marketers to combat fraud as effectively as the banking sector is able to within five to 10 years.