“These trends are a significant signal to asset management firms that they will need to enhance their investment standards in an industry that will soon have to meet the expectations of more socially and environmentally responsible millennials," says Guillaume Mascotto (pictured), vice president, head of ESG and investment stewardship at the global asset manager. Millennials in the US and the UK are increasingly attracted by the concept of impact investing. A survey by American Century Investments found that just under 60% of respondents either strongly or moderately support the concept, with millennials displaying the highest levels of support across all age groups in both countries (65% in the US and 72% in the UK, respectively). Impact investing is a way for investors to invest their money into companies they believe will have an outsized positive effect on society.
Millennials in the US and the UK are increasingly attracted by the concept of impact investing. A survey by American Century Investments found that just under 60% of respondents either strongly or moderately support the concept, with millennials displaying the highest levels of support across all age groups in both countries (65% in the US and 72% in the UK, respectively). Impact investing is a way for investors to invest their money into companies they believe will have an outsized positive effect on society.