A Starbucks cafe in Seattle's Russell Investments Center is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Jonathan Zhang, professor of marketing at the University of Washington’s Foster School of Business, dismissed claims that a cashless store discriminated against unbanked customers. “Cash transactions are not going away,” he said.
A Starbucks cafe in Seattle's Russell Investments Center is piloting a cashless scheme to see what impact it has on the customer experience, according to a spokeswoman, who gave no details about the trial's duration. Jonathan Zhang, professor of marketing at the University of Washington’s Foster School of Business, dismissed claims that a cashless store discriminated against unbanked customers. The company is due to reveal quarterly figures in the coming days, and earlier said slow sales growth was down to the success of its app-based mobile order-and-pay feature.