Felix Kjellberg , known as PewDiePie on YouTube , has asked his fans to sign up to YouTube 's new monthly subscription service , YouTube Red , to help support online video creators . On YouTube, he noted that, according to his Google analytics, around 40 percent of users are utilizing ad block software when watching his videos. Kjellberg 's analytics showed that approximately 40 % of his subscribers use ad - blockers . This figure correlates with data from PageFair , which shows the rate of ad - blocking globally has reached 41 % . In his blog , Kjellberg argues that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad - blockers .
Felix Kjellberg , known as PewDiePie on YouTube , has asked his fans to sign up to YouTube 's new monthly subscription service , YouTube Red , to help support online video creators . Kjellberg 's analytics showed that approximately 40 % of his subscribers use ad - blockers . This figure correlates with data from PageFair , which shows the rate of ad - blocking globally has reached 41 % . In his blog , Kjellberg argues that people should subscribe to YouTube Red as smaller video channels are being negatively impacted by the rise of ad - blockers .