A total of 91% of mobile marketing budgets will increase in Europe, the Middle East and Africa (EMEA), according to a survey by Warc. While two-thirds of respondents said they will begin to utilise mobile video in the coming year, over a half said that they will use location data. Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. The report also found that more than 80% of marketers are planning on using social media for their marketing.
A total of 91% of mobile marketing budgets will increase in Europe, the Middle East and Africa (EMEA), according to a survey by Warc. While two-thirds of respondents said they will begin to utilise mobile video in the coming year, over a half said that they will use location data. The report also found that more than 80% of marketers are planning on using social media for their marketing.