Six months after launching its ad - backed video service IMDb Video , Amazon has rebranded the offering to IMDb TV , adding it to triple the content library and expand into Europe . Roku and Amazon both run ad-supported video channels and sell internet-connected streaming devices, equipped with apps. It comes as the use of free , ad - supported apps rose by more than 50 % in 2018 , according Amazon 's over - the - top ( OTT ) streaming service Fire TV . It faces competition in the market , most notably from Roku , as well as Hulu , Facebook and Twitter . Amazon predicted 2019 OTT ad spend would increase 50 % in the US to $ 2.6bn .
Six months after launching its ad - backed video service IMDb Video , Amazon has rebranded the offering to IMDb TV , adding it to triple the content library and expand into Europe . It comes as the use of free , ad - supported apps rose by more than 50 % in 2018 , according Amazon 's over - the - top ( OTT ) streaming service Fire TV . It faces competition in the market , most notably from Roku , as well as Hulu , Facebook and Twitter . Amazon predicted 2019 OTT ad spend would increase 50 % in the US to $ 2.6bn .