Sportswear giant Nike announced yesterday, from its factory in Portland, USA that it has signed on as the main sponsor of Portland Bike Share, with the system being re-named “Biketown”. The city of Portland was looking for $2m - $8m to launch the programme, however the Nike sponsorship is said to be worth $10m and will last just over five years. Posted by Jonnie on January 7, 2016 By Melinda Musser, Communications & Marketing Manager In a press release announcing the deal, Nike said: “The City of Portland’s commitment to bicycle infrastructure is one of our top priorities – we are proud to support this innovative bike share program which provides safe, This will make Portland’s system the largest “smart” (dockless, with software and technology on each bike versus the more common kiosk-based systems) bike share system in North America.
Sportswear giant Nike announced yesterday, from its factory in Portland, USA that it has signed on as the main sponsor of Portland Bike Share, with the system being re-named “Biketown”. The city of Portland was looking for $2m - $8m to launch the programme, however the Nike sponsorship is said to be worth $10m and will last just over five years. In a press release announcing the deal, Nike said: “The City of Portland’s commitment to bicycle infrastructure is one of our top priorities – we are proud to support this innovative bike share program which provides safe, This will make Portland’s system the largest “smart” (dockless, with software and technology on each bike versus the more common kiosk-based systems) bike share system in North America.