The BBC is to run ads on its podcasts outside the UK , in partnership with technology company Google , as part of an effort to attract new funding . It means podcasts being brought into line with the BBC ’s online news TV channel , and its website , which already have ads . All podcasts available outside the UK will have a 30-second ad at the beginning and end . Acast wants to maximise earnings while making sure the ads are not aimed at UK listeners . BBC podcasts began in 2004 and the corporation is now one of the world ’s largest podcast producers .
The BBC is to run ads on its podcasts outside the UK, in partnership with technology company Acast, as part of an initiative to find new funding. It means podcasts being brought into line with the BBC’s world news TV channel, and its website, which already have ads. All podcasts available outside the UK will have a 30-second ad at the beginning and end. Acast wants to maximise earnings while making sure the ads are not directed at UK listeners. BBC podcasts began in 2004 and the corporation is now one of the world’s largest podcast producers.