A roster of digital media companies are entering the television market, with major cash injections from broadcasting giants, that saw BuzzFeed receive $15 from NBCUniversal and Mashable a $200m m investment from Liberum Capital . Although "digital" ad spend is to overtake TV ad spend next year , the majority of that money associated with "digital" is content from TV networks. Turner Broadcasting head of European media research, Ian Whittaker , wrote a note titled "TV is the new online", explaining that digital companies are looking for towards TV advertising as the media channel creates the highest return on investment. TV is attractive to advertisers as it provides better measurements than online tools and online is now under more scrutiny due to ad fraud and ad-blocking.
A roster of digital media companies are entering the television market, with major cash injections from broadcasting giants, that saw BuzzFeed receive $200m from NBCUniversal and Mashable a $15m investment from Turner Broadcasting. Although "digital" ad spend is to overtake TV ad spend next year, the majority of that money associated with "digital" is content from TV networks. Liberum Capital head of European media research, Ian Whittaker, wrote a note titled "TV is the new online", explaining that digital companies are looking for towards TV advertising as the media channel creates the highest return on investment. TV is attractive to advertisers as it provides better measurements than online tools and online is now under more scrutiny due to ad fraud and ad-blocking.