Homebase has appointed Ian Penney as Director of Bathstore and announced three new concession partnerships. The group has also announced three new concession partners, namely furniture and floor company AHF Furniture; Derbyshire-based ceramics and homeware manufacturer Denby; and luxury bedding and bathroom brand Bedeck. Homebase, which bought the business following its collapse into administration in June, aims to roll out Bathstore as a concession in its stores. The company said it had signed up for an exclusive deal with Waitrose that will see them sell products from their own stores at home and on site.
Homebase has appointed Ian Penney as Director of Bathstore and announced three new concession partnerships. Homebase, which bought the business following its collapse into administration in June, aims to roll out Bathstore as a concession in its stores. The company said it had signed up for an exclusive deal with Waitrose that will see them sell products from their own stores at home and on site.