Google USA announced last month that it has partnered with programmatic ad platform TubeMogul , signalling another " win " for the in - house business . According to a recent survey conducted by MediaSense in association with Google and Ipsos Connect , the majority ( 54 % ) of brands expect to bring more ad agency - related functions in - house by 2015 . She added: “Own the DSP contract, own the data.” However , this move may be more about the data than actually managing the tech in - house .
Google USA announced last month that it has partnered with programmatic ad platform TubeMogul , signalling another " win " for the in - house business . According to a recent survey conducted by MediaSense in association with Google and Ipsos Connect , the majority ( 54 % ) of brands expect to bring more ad agency - related functions in - house by 2015 . However , this move may be more about the data than actually managing the tech in - house .