Child-sized robots enabled children with cancer to experience the excitement of escorting international soccer players onto the pitch live from their hospital beds. “We are very pleased to make the dream of many children in cancer treatment come true with Mastercard’s action. At the start of a recent friendly game between Brazil and Honduras, two robots—each representing a different child—joined other children on the pitch with the players. LED screens on the robots displayed the children’s names in English as well as Spanish. The initiative was made possible by Hospital de Amor in Barretos, the largest philanthropic oncology institution in Brazil, and Mastercard. MediaMonks and WMcCann collaborated on the “Impossible Mascots” campaign.
Child-sized robots enabled children with cancer to experience the excitement of escorting international soccer players onto the pitch live from their hospital beds. At the start of a recent friendly game between Brazil and Honduras, two robots—each representing a different child—joined other children on the pitch with the players. LED screens on the robots displayed the children’s names in English as well as Spanish. The initiative was made possible by Hospital de Amor in Barretos, the largest philanthropic oncology institution in Brazil, and Mastercard. MediaMonks and WMcCann collaborated on the “Impossible Mascots” campaign.