Sales of own-brand goods at Kroger, Walmart and Albertsons have reported faster YoY increases than their named counterparts for the past three fiscal years, according to Nielsen. The chains are cutting prices and putting more products under their names to win market share. Such private-label items have been around for decades. In the year to 15 June, store brand sales rose 2.8%, half a percentage point more than branded goods. But Kroger is not alone.
Sales of own-brand goods at Kroger, Walmart and Albertsons have reported faster YoY increases than their named counterparts for the past three fiscal years, according to Nielsen. The chains are cutting prices and putting more products under their names to win market share. In the year to 15 June, store brand sales rose 2.8%, half a percentage point more than branded goods. But Kroger is not alone.