" The report also examined the main reasons why some ads are not seen. Ad verification company Meetrics has revealed in a report that UK ad visibility rose to 54 % in Q1 2016 , the highest Q1 figures since 2013 , when 55 % of ads had been seen for more than one second . Despite passing the industry average of 50 % , the UK trails behind France , Germany and Australia , who have 60 % or more visibility . The report said that optimising marketing campaigns around viewability and addressing the issue of low - viewable ads in programmatic helped boost in UK visibility , and said that 15 % of ads moved too slowly , 12 % appeared below a web page being read , and browser redirects were areas of concern .
Ad verification company Meetrics has revealed in a report that UK ad visibility rose to 54 % in Q1 2016 , the highest Q1 figures since 2013 , when 55 % of ads had been seen for more than one second . Despite passing the industry average of 50 % , the UK trails behind France , Germany and Australia , who have 60 % or more visibility . The report said that optimising marketing campaigns around viewability and addressing the issue of low - viewable ads in programmatic helped boost in UK visibility , and said that 15 % of ads moved too slowly , 12 % appeared below a web page being read , and browser redirects were areas of concern .