journalists also write the Facebook posts and the headlines for their articles. Canadian firm Breaking Data is using artificial intelligence to help UK online news publisher Give , which it acquired at the end of 2016 , to find real - time breaking news on social media . Its proprietary AI software identifies social media using natural language processing and predetermined keywords , with gathered content sent to GiveMeSport 's journalists in the form of news alerts . The software can also verify the accuracy of tweets , while the related content management system helps writers to maximise engagement with stories and readership without resorting to clickbait .
Canadian firm Breaking Data is using artificial intelligence to help UK online news publisher Give , which it acquired at the end of 2016 , to find real - time breaking news on social media . Its proprietary AI software identifies social media using natural language processing and predetermined keywords , with gathered content sent to GiveMeSport 's journalists in the form of news alerts . The software can also verify the accuracy of tweets , while the related content management system helps writers to maximise engagement with stories and readership without resorting to clickbait .