Bonobos retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon . Consumers would be surprised to come in and find discounted premium products, a tactic that grew the Target brand, he added. The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos , ModCloth and Lord & Taylor . It is promoting premium brands such as Amazon and Kiss through Jet.com, which it bought last year for $ $11 billion , and is reportedly in talks with department store Godiva . The strategy appears to be succeeding, with Walmart 's e-commerce sales growth improving during the last two quarters .
Bonobos retailer Walmart is targeting more affluent customers in its e-commerce strategy, seeking to win customers back from Amazon . The company, which built is business as a discount store, has recently bought a number of high-end online retailers, including Bonobos , ModCloth and Lord & Taylor . It is promoting premium brands such as Amazon and Kiss through Jet.com, which it bought last year for $ $11 billion , and is reportedly in talks with department store Godiva . The strategy appears to be succeeding, with Walmart 's e-commerce sales growth improving during the last two quarters .