Tremor International has announced that RhythmOne has rolled out its programmatic advertising platform in Europe, exposing the company to millions of potential new customers and enhancing brand recognition. Additionally, the Platform is equipped with RhythmGuard, RhythmOne's proprietary brand safety technology, which actively combats fraud and invalid traffic within the marketplace. The announcement comes as a surprise given that the company’s first major foray into Europe was an unsuccessful attempt at launching a music streaming service called “Music.i” back in 2014. Tremor said the platform's European launch would benefit the adtech sector and help to diversify the group's revenue streams.
Tremor International has announced that RhythmOne has rolled out its programmatic advertising platform in Europe, exposing the company to millions of potential new customers and enhancing brand recognition. The announcement comes as a surprise given that the company’s first major foray into Europe was an unsuccessful attempt at launching a music streaming service called “Music.i” back in 2014. Tremor said the platform's European launch would benefit the adtech sector and help to diversify the group's revenue streams.