Investments in California AR start - up DigiLens rose to $ 100 m in a recent , US $ 50 m Series C funding round . Backers included Samsung Ventures , Niantic and the Sony Innovation Fund . DigiBrand CEO Chris Smith said the funding would drive development of its display technology for cars , trucks , the aviation industry and military . The company plans to licence its AR technology and said products that featured it would start hitting the market by the end of this year .
Investments in California AR start-up DigiLens rose to $100m in a recent, oversubscribed $50m series C funding round. Backers included Samsung Ventures, Niantic and the Sony Innovation Fund. DigiBrand CEO Chris Pickett said the funding would drive development of its display technology for cars, business, the aviation industry and military. The company plans to licence its AR technology and said products that featured it will start hitting the market by the end of this year.