The increasing use of voice searches is providing new opportunities for marketers to reach customers and target brands . Bing estimates that by 2020 , almost half of all searches will be made by voice , with mobile being the most popular device behind this shift in consumer behaviour . The users’ semantic decisions provide useful context about their intent. Mobile systems connecting a wide range of devices also help marketers have the ability to personalise and inform campaigns , as voice requests - often delivered in the form of a question - can offer insights into consumers ’ requirements .
The increasing use of voice searches is providing new opportunities for marketers to reach customers and target brands . Bing estimates that by 2020 , almost half of all searches will be made by voice , with mobile being the most popular device behind this shift in consumer behaviour . Mobile systems connecting a wide range of devices also help marketers have the ability to personalise and inform campaigns , as voice requests - often delivered in the form of a question - can offer insights into consumers ’ requirements .