“But if they continue to play to their own strengths, like unique content, creative experiences and attractive brand opportunities, they control their own destiny.” Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst expectations. Last year's revenue hit $825m, a 104% rise on 2016, while the number of daily active users rose 18% year on year to 187 million. Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook. The company also said its advertising business was up by more than 50% in 2017.
Snap has posted strong revenue and daily active user growth for 2017 as it beat analyst expectations. Last year's revenue hit $825m, a 104% rise on 2016, while the number of daily active users rose 18% year on year to 187 million. Snap has benefited from brands and agencies that were enthusiastic about using the platform as an alternative to Google and Facebook. The company also said its advertising business was up by more than 50% in 2017.