Amazon has launched a cash option for its online customers called Amazon PayCode to tackle competition among lower - income shoppers from rivals including Apple . The new service allows customers to shop online and pay with cash within 24 hours at a branch of Western Union . The company already offers Amazon Cash , in which users can pay money into their accounts in partner stores before they make an online purchase . The moves are both aimed at the 80 % of US customer transactions still done with cash . But if Amazon wants Prime membership numbers to keep growing in the US — after all, the program is the company’s key competitive advantage over other retailers — it needs to find a way to appeal to those with less disposable income. PayCode has launched in several countries including the US .
Amazon has launched a cash option for its online customers called Amazon PayCode to tackle competition among lower - income shoppers from rivals including Apple . The new service allows customers to shop online and pay with cash within 24 hours at a branch of Western Union . The company already offers Amazon Cash , in which users can pay money into their accounts in partner stores before they make an online purchase . The moves are both aimed at the 80 % of US customer transactions still done with cash . PayCode has launched in several countries including the US .