TV subscriptions in the UK, such as those offered by TalkTalk and Sky, have risen by 70% in the past two years, according to a new report from the Broadcasters' Audience Research Board. The UK Television Landscape report revealed that 24% of households signed up for pay-TV deals, which they used to supplement traditional television output, rather than replace it. The first edition of the UK Television Landscape report from TV audience research firm BARB, which covers the last quarter of 2015, calls into question two commonly-held beliefs about how television is changing: first, that take-up of SVOD is at the expense of traditional TV; and second, that the increasing number of non-TV households is down to â€˜online However, it is not just consumers who are switching off their TVs.
TV subscriptions in the UK, such as those offered by TalkTalk and Sky, have risen by 70% in the past two years, according to a new report from the Broadcasters' Audience Research Board. The UK Television Landscape report revealed that 24% of households signed up for pay-TV deals, which they used to supplement traditional television output, rather than replace it. However, it is not just consumers who are switching off their TVs.