Today , the new challenge is to get those same corporations and political parties to see Hispanics as they really are as opposed to how others want them to be or assume them to be . Joe Navarrette : Do n't forget Hispanic Americans . He says Thursday marks beginning of Hispanic Heritage Month . People ask which people are going to get the Hispanic vote ? Joe : It 's 50 million who are n't a single bloc .
Joe Navarrette : Do n't forget Hispanic Americans . He says Thursday marks beginning of Hispanic Heritage Month . People ask which people are going to get the Hispanic vote ? Joe : It 's 50 million who are n't a single bloc .