Social network , Tinder , has been successfully using videos on its platform to promote brands on its platform , achieving " incredible " levels of engagement . However, speaking to The Drum at Cannes Lions Festival of Creativity, Rad said the popularity of advertisers' videos on its app has prompted it to consider extending its product, adding “eventually users will have the ability to leverage video in their profiles”. Tinder has already worked with some advertisers to create " branded videos " , which have an average user participation of 20 % .
Social network , Tinder , has been successfully using videos on its platform to promote brands on its platform , achieving " incredible " levels of engagement . Tinder has already worked with some advertisers to create " branded videos " , which have an average user participation of 20 % .