Pandora has completed its $ 145 m acquisition of digital audio ad firm AdsWizz . The streaming service will use AdsWizz services to upgrade its own ad technology capabilities over the coming months in hopes that better ad tech could help Pandora generate more revenue from its free listeners . Pandora will continue to operate as a subsidiary headed by CEO Peter van de Berg .
Pandora has completed its $145m acquisition of digital audio ad firm AdsWizz. The streaming service will use AdsWizz services to upgrade its own ad technology capabilities over the coming months in hopes that better ad tech could help Pandora generate more revenue from its free listeners. AdsWizz will continue to operate as a subsidiary headed by CEO Alexis van de Wyer.