eMoov has launched a tool allowing home sellers in the UK to verify the identity of people viewing properties. “Not only does Veridu help to safeguard our sellers and viewers themselves, but it also acts as a vital tool in the fight against fraudulent activity, something that seems particularly rife in the UK market due to the speed and price associated with UK property transactions. The tool, called Veridu, allows registration through logging into a social media account and then viewing a picture of the verified user. eMoov says this initiative will increase customer safety while also protecting them again fraud. In addition to verifying identities with their own photos, buyers can use the service to check whether someone else is looking at properties for sale. This is particularly useful in the high-value, fast moving UK market where concerns over safety and also fraudulent activity have been an issue for some time, Ramirez said.
eMoov has launched a tool allowing home sellers in the UK to verify the identity of people viewing properties. The tool, called Veridu, allows registration through logging into a social media account and then viewing a picture of the verified user. eMoov says this initiative will increase customer safety while also protecting them again fraud. In addition to verifying identities with their own photos, buyers can use the service to check whether someone else is looking at properties for sale. This is particularly useful in the high-value, fast moving UK market where concerns over safety and also fraudulent activity have been an issue for some time, Ramirez said.