To continue, please select any of the options below: Dark social , where people share content on private platforms like email , WhatsApp , Facebook , and WeChat , accounts for 84 % of all content shared , making it difficult for brands to accurately track or measure the traffic , according to RadiumOne . However , an influencer marketing strategy could help spread positive messages across dark social platforms . Adidas , for example , has given its " Tango squad " of 1,400 highly connected dark social content users exclusive access to content and events , such as celebrity news , exclusive merchandise and a starring role in football idol meet - ups .
Dark social , where people share content on private platforms like email , WhatsApp , Facebook , and WeChat , accounts for 84 % of all content shared , making it difficult for brands to accurately track or measure the traffic , according to RadiumOne . However , an influencer marketing strategy could help spread positive messages across dark social platforms . Adidas , for example , has given its " Tango squad " of 1,400 highly connected dark social content users exclusive access to content and events , such as celebrity news , exclusive merchandise and a starring role in football idol meet - ups .