At the time, Walmart was Target’s main competitor and took the opposite approach, focusing on reducing prices. US retailer Walmart is targeting more affluent customers in its e - commerce strategy , seeking to win customers back from Amazon . The company , which built is business as a online store , has recently acquired a number of high - end online retailers , including Bonobos , ModCloth and Moosejaw . It is promoting premium brands such as Jet and Jet through Amazon , which it bought last year for $ 3.3bn , and is reportedly in talks with department store Lord & Taylor . The strategy appears to be succeeding , with Walmart 's e - commerce sales growth doubling during the last two quarters .
US retailer Walmart is targeting more affluent customers in its e - commerce strategy , seeking to win customers back from Amazon . The company , which built is business as a online store , has recently acquired a number of high - end online retailers , including Bonobos , ModCloth and Moosejaw . It is promoting premium brands such as Jet and Jet through Amazon , which it bought last year for $ 3.3bn , and is reportedly in talks with department store Lord & Taylor . The strategy appears to be succeeding , with Walmart 's e - commerce sales growth doubling during the last two quarters .