American news website Business Week is going against the trend and reaping the rewards of publishing the same video on Facebook and Google - owned channel YouTube . In June 2017 , the company 's three YouTube channels , Business Insider , Tech Insider and YouTube , had 139 million views , compared to 11 million the previous year . The renewed attention on YouTube coincides with publishers spending more time thinking about producing longer videos and measuring success by time-spent metrics, which itself was precipitated by Facebook prioritizing longer videos and watch time within its algorithm. " We 're building a type of video that people love to watch on their phones , and that happens to be available on whatever platform they ’re using " , said Nicholas Carlson , editor - in - chief of Insider .
American news website Business Week is going against the trend and reaping the rewards of publishing the same video on Facebook and Google - owned channel YouTube . In June 2017 , the company 's three YouTube channels , Business Insider , Tech Insider and YouTube , had 139 million views , compared to 11 million the previous year . " We 're building a type of video that people love to watch on their phones , and that happens to be available on whatever platform they ’re using " , said Nicholas Carlson , editor - in - chief of Insider .