PubMatic , PubMatic and the Adobe Advertising Cloud are among the 13 exchange partners and supply side platforms that have partnered with the Adobe Advertising Cloud to ensure that all fees – including some previously undisclosed ones – are displayed for those using TripleLift media buying platform. FreeWheel • Index Exchange The move is an attempt to bring transparency to the industry and stamp out additional, hidden costs usually passed on to the buy side. "The future of digital advertising will be based on the intersection of brand advertising and programmatic," said Rajeev Goel , the CEO of PubMatic .
PubMatic , PubMatic and the Adobe Advertising Cloud are among the 13 exchange partners and supply side platforms that have partnered with the Adobe Advertising Cloud to ensure that all fees – including some previously undisclosed ones – are displayed for those using TripleLift media buying platform. The move is an attempt to bring transparency to the industry and stamp out additional, hidden costs usually passed on to the buy side. "The future of digital advertising will be based on the intersection of brand advertising and programmatic," said Rajeev Goel , the CEO of PubMatic .