Google is launching its anti-ad-blocking tool, Funding Choices, in Europe and Canada. With Funding Choices, publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off. some consider another way Google is dictating the rules of the web. The new tool will be available to all European users by the end of this month, with plans for it to roll out across North America later on. Advertisers using Funding Choice report that typically just over a quarter of ads are being blocked. To use the new tool, publishers must meet the standards set by the Coalition for Better Ads.
Google is launching its anti-ad-blocking tool, Funding Choices, in Europe and Canada. With Funding Choices, publishers can block site access or impose charges after a certain number of articles have been read until ad blockers are switched off. The new tool will be available to all European users by the end of this month, with plans for it to roll out across North America later on. Advertisers using Funding Choice report that typically just over a quarter of ads are being blocked. To use the new tool, publishers must meet the standards set by the Coalition for Better Ads.