A lack of ad space on Facebook means that the platform is increasingly likely to compromise the user experience. Facebook has warned of a rapid drop in revenue growth over years amid News Feed saturation and slower user growth. Facebook believes that it cannot stick any more ads in the News Feed without adversely affecting user retention. To address this, Facebook's News Feed has sought to expand beyond its Facebook's News Feed ad offering with Facebook's News Feed , but the pressure to increase ad inventory threatens to compromise the user experience, as it seeks to balance short-term revenue with long-term user engagement.
A lack of ad space on Facebook means that the platform is increasingly likely to compromise the user experience. Facebook has warned of a rapid drop in revenue growth over years amid News Feed saturation and slower user growth. To address this, Facebook's News Feed has sought to expand beyond its Facebook's News Feed ad offering with Facebook's News Feed , but the pressure to increase ad inventory threatens to compromise the user experience, as it seeks to balance short-term revenue with long-term user engagement.