Twitter CEO Jack Dorsey has promised to make advertising on the site easier, admitting that it has been too difficult in the past. Twitter's chief executive Jack Dorsey has promised to make it easier for advertisers to run campaigns on the platform, admitting that is has been too “complicated” for brands to use, and lacked measurement capabilities in the past. The company is also trying to improve its user experience, which was already a major focus for the company. Leading ad agency WPP spent just $300m on Twitter in 2016, compared to $8.3bn on Google and Facebook, and clients are increasingly seeking greater assurances of the effectiveness of their spending.
Twitter CEO Jack Dorsey has promised to make advertising on the site easier, admitting that it has been too difficult in the past. The company is also trying to improve its user experience, which was already a major focus for the company. Leading ad agency WPP spent just $300m on Twitter in 2016, compared to $8.3bn on Google and Facebook, and clients are increasingly seeking greater assurances of the effectiveness of their spending.