Smaato's Dynamic Demand essentially allows advertisers to bid on every ad request (from publishers on Smaato's platform and now Google DFP) in real time. Smaato, the real-time ad platform for mobile publishers, has become the first mobile bidding partner for Google’s Exchange. The integration enables users of DoubleClick for Publishers to reach Smaato’s 450-plus mobile-specific demand partners, while Smaato's demand partners can compete for ad impressions based on price and priority. “Google is a great partner,” said Tim Smith, CEO of DoubleClick. Smaato has given Google access to a new in-app pool of demand it did not have previously.
Smaato, the real-time ad platform for mobile publishers, has become the first mobile bidding partner for Google’s Exchange. The integration enables users of DoubleClick for Publishers to reach Smaato’s 450-plus mobile-specific demand partners, while Smaato's demand partners can compete for ad impressions based on price and priority. “Google is a great partner,” said Tim Smith, CEO of DoubleClick. Smaato has given Google access to a new in-app pool of demand it did not have previously.