“The less-intrusive nature of these ads, along with their expanded reach and contextual relevance, makes them far more valuable for brands and advertisers,” said Jay Baum, Head of Global Partnerships, Tremor Video DSP. Rogers has plans to expand its demand - side offerings to include digital out - of - home ( home ) services , in addition to its pay - television ( TV ) and over - the - top ( OTT ) inventory .
Rogers has plans to expand its demand - side offerings to include digital out - of - home ( home ) services , in addition to its pay - television ( TV ) and over - the - top ( OTT ) inventory .