In one example -- through its Measurement Partner Program -- marketer Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Measurement Partner Program. The programme will help brands and publishers using Roku’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. “Over time, we expect that our measurement partner program will enable us to better understand how people are consuming content, which advertisers can use as an indicator for their marketing efforts,” said Rob Solomon, VP of
Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Measurement Partner Program. The programme will help brands and publishers using Roku’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. “Over time, we expect that our measurement partner program will enable us to better understand how people are consuming content, which advertisers can use as an indicator for their marketing efforts,” said Rob Solomon, VP of