The Forbes Technology Report has set out five ways that machine learning can assist and improve a company 's performance : use next - generation cyber - security technology that detects threats faster and more effectively ; analyse the buyer 's journey and datasets that reveal patterns for customer purchases ; maximise the knowledge of in - house experts by equipping them with proven algorithms ; use predictive lead scoring to increase conversion rates and revenues ; analyse user behaviour to provide smarter and more relevant content ; and keep machine learning more easy by using platforms such as Amazon , Microsoft Azure and Google .
The Forbes Technology Council has set out seven ways that machine learning can assist and improve a company's performance: use next-generation cyber-security technology that detects threats faster and more effectively; analyse the buyer's journey and datasets that reveal patterns for customer purchases; maximise the knowledge of in-house experts by equipping them with proven tools; use predictive lead scoring to increase conversion rates and revenues; analyse user behaviour to provide smarter and more relevant content; and keep machine learning tools easy by using APIs such as Amazon, Microsoft Azure and Google.