Brought to you by the Spanish soccer league continue integrating FIFA title into broadcast output. Getty Images EA Sports, creator of the FIFA gaming title, has renewed its partnership with La Liga, the body for Spanish soccer’s top two tiers, for a further five years. The agreement, which now runs through to the end of the 2023/24 La Liga season will include the integration of the FIFA series into La Liga’s broadcast output and digital content, the league has confirmed. A statement read: ‘La Liga engages with millions of football fans around the world and this agreement continues to connect the excitement of football in the leading sports videogame as it comes to life on the virtual pitch. ‘With the ongoing expansion of La Liga’s global reach, this agreement reinforces the commitment to engage with La Liga fans all over the world by bringing the experience to life in EA Sports FIFA. ‘The collaboration between both organisations will offer a number of integrations in the game, including a full broadcast package, and bring the authenticity of La Liga to life in stadiums, banners, players and more.’ EA Sports signed a four-year renewal to its partnership with La Liga in 2015, and then acquired exclusive rights to the league a year later, making FIFA the only gaming title to feature official La Liga branding. More than 45 million unique players engaged with FIFA 19 and FIFA 18 in the 2018/19 financial year across PCs and consoles.
La Liga has renewed its partnership with EA Sports for five years, to the end of the 2023/24 season. The deal includes the integration of EA’s FIFA gaming series into La Liga’s digital content and broadcasting output.