Its primary appeals are risk mitigation and flexibility, allowing organizations to lease a fully furnished, creatively designed, tech-enabled workspace on a short-term or mid-term basis - and they can do it without necessarily engaging a real estate broker. Co - working is challenging the traditional business model of property brokers although direct competition has not yet emerged , according to Rajeev Thakur , the senior managing director of US brokerage GCS . He said the market would not completely shift to the co - working model and that brokers were beginning to treat co - working space as just another business option . He predicted that co - working ##s would start offering strategic services at some point . Over time , he added , internal competition may force the co - working market to offer longer leases , and he said no one yet knows how co - working will cope with an economic downturn .
Co - working is challenging the traditional business model of property brokers although direct competition has not yet emerged , according to Rajeev Thakur , the senior managing director of US brokerage GCS . He said the market would not completely shift to the co - working model and that brokers were beginning to treat co - working space as just another business option . He predicted that co - working ##s would start offering strategic services at some point . Over time , he added , internal competition may force the co - working market to offer longer leases , and he said no one yet knows how co - working will cope with an economic downturn .