The Academy of Royal Medical Colleges made a high-profile intervention in April , specifically singling out sponsorship of the Games by junk food and fizzy drink firms as sending out the wrong health message . IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . Malcolm Clark says public unease is growing at promotion of unhealthy products . - The US government announces that it will not send athletes to the Olympics in Sydney, Australia because they are too fat. Clark : Free equipment , sporting initiatives do not make unhealthy diets less unhealthy .
IOC president questions suitability of McDonald 's and Coke as Olympic sponsors . Malcolm Clark says public unease is growing at promotion of unhealthy products . - The US government announces that it will not send athletes to the Olympics in Sydney, Australia because they are too fat. Clark : Free equipment , sporting initiatives do not make unhealthy diets less unhealthy .