I also asked Leibsohn which brands would be the first to test out Giphy’s ad products. Giphy , a search engine for GIFs , is to begin testing its sponsored messaging product , according to a source close to the company . The platform boasts 200 million daily active users across its API and website , and roughly 250 million monthly active users on its website and Giphy - owned and operated apps , said the source . Although no reason has been given , Giphy COO Adam Leibsohn said the company 's focus has moved from growth to building new products . Giphy ads are focused around actions , reactions and emotions rather than specific brands , and it is suggested the new product will achieve a similar pass along to Snapchat ’s sponsored face filters .
Giphy , a search engine for GIFs , is to begin testing its sponsored messaging product , according to a source close to the company . The platform boasts 200 million daily active users across its API and website , and roughly 250 million monthly active users on its website and Giphy - owned and operated apps , said the source . Although no reason has been given , Giphy COO Adam Leibsohn said the company 's focus has moved from growth to building new products . Giphy ads are focused around actions , reactions and emotions rather than specific brands , and it is suggested the new product will achieve a similar pass along to Snapchat ’s sponsored face filters .