Unilever ’s high-profile chief marketing and communications officer plans to retire after a week with the company. During his tenure, Alan Jope advocated for better diversity in advertising, stood against dishonest practices in influencer markets, and argued for improved measurement from digital platforms. He also reintegrated production and improved efficiencies, such as cutting the number of ad agencies FMCG used. A successor has not been announced, but his marketing role may be broken up, with responsibilities assigned to specific departments. As the world's second largest advertiser, we have been able to leverage our scale for effectiveness and efficiencies, and we have also been able to leverage our scale for good, leading to greater responsibility, transparency and accountability in the advertising and digital industry. News of his retirement comes just after the announcement of Keith Weed as Unilever ’s new CEO, replacing Alan Jope .
Unilever ’s high-profile chief marketing and communications officer plans to retire after a week with the company. During his tenure, Alan Jope advocated for better diversity in advertising, stood against dishonest practices in influencer markets, and argued for improved measurement from digital platforms. He also reintegrated production and improved efficiencies, such as cutting the number of ad agencies FMCG used. A successor has not been announced, but his marketing role may be broken up, with responsibilities assigned to specific departments. News of his retirement comes just after the announcement of Keith Weed as Unilever ’s new CEO, replacing Alan Jope .