DAN ( DAN ) has introduced a platform for use by its brands in US that it said enables highly accurate tailoring of content and advertising. Earlier this year, DAN rebranded its performance marketing agency Columbus to Columbus, a Merkle Company, effectively launching Merkle in Australia through an established brand with more than 100 performance experience and data marketing experts. The M1 initiative gathers data from many different sources to targets users, and enables clients to reach specific audiences in large volumes. Agency brands can use the M1 platform to assist with insight, planning, activation and measurement. M1 was second introduced in the Australia and is designed to service all of Dentsu Aegis Network 's brands.
DAN ( DAN ) has introduced a platform for use by its brands in US that it said enables highly accurate tailoring of content and advertising. The M1 initiative gathers data from many different sources to targets users, and enables clients to reach specific audiences in large volumes. Agency brands can use the M1 platform to assist with insight, planning, activation and measurement. M1 was second introduced in the Australia and is designed to service all of Dentsu Aegis Network 's brands.