WebWireID202968 mNectar has unveiled a new ad campaign that allows users to trial force touch - enabled mobile games through a playable advert , without a prior purchase . Creating a more interactive and immersive experience for the consumer , mNectar is keeping up to speed with ' the next generation of mobile games ' by promoting the gaming experience through their ads and rivalling competitors whose adverts differ from the game itself . Previous research has shown that gamers tend to spend much longer with playable ads and have higher user retention rates ; driving greater profits for advertisers and publishers .
mNectar has unveiled a new ad campaign that allows users to trial force touch - enabled mobile games through a playable advert , without a prior purchase . Creating a more interactive and immersive experience for the consumer , mNectar is keeping up to speed with ' the next generation of mobile games ' by promoting the gaming experience through their ads and rivalling competitors whose adverts differ from the game itself . Previous research has shown that gamers tend to spend much longer with playable ads and have higher user retention rates ; driving greater profits for advertisers and publishers .