The EU then reiterated previous warnings that consumer-product makers and digital content owners could face antitrust probes for restricting the way retailers sell the companies' goods online. The European Union 's antitrust authority is to launch an investigation into American clothing brand Guess to establish whether the company has been illegally preventing retailers from selling its goods across borders in Europe . EU antitrust commissioner Margrethe Vestager said the investigation into Guess is " to ensure that it 's playing by the rules and not preventing consumers from buying products across borders " . The EU is keen to ensure that consumers are free and able to buy products from any retailer owned by a manufacturer and this means across borders .
The European Union 's antitrust authority is to launch an investigation into American clothing brand Guess to establish whether the company has been illegally preventing retailers from selling its goods across borders in Europe . EU antitrust commissioner Margrethe Vestager said the investigation into Guess is " to ensure that it 's playing by the rules and not preventing consumers from buying products across borders " . The EU is keen to ensure that consumers are free and able to buy products from any retailer owned by a manufacturer and this means across borders .