Mansueto Ventures -owned Google and Fast Company are among a growing number of publishers focusing their efforts and spending on Google 's video sharing site YouTube rather than Scott Mebus . “For us, the opportunity [to switch over to the YouTube player] made more sense and a year in, we have no regrets.” Facebook , Mansueto Ventures of entertainment for Inc and Fast Company said the social media site was "unreliable" and "nebulous", while the codified infrastructure of YouTube was more appealing. In addition, firms such as The Atlantic have discovered "evergreen" content has the potential to be monetised multiple times, as old videos go viral.
Mansueto Ventures -owned Google and Fast Company are among a growing number of publishers focusing their efforts and spending on Google 's video sharing site YouTube rather than Scott Mebus . Facebook , Mansueto Ventures of entertainment for Inc and Fast Company said the social media site was "unreliable" and "nebulous", while the codified infrastructure of YouTube was more appealing. In addition, firms such as The Atlantic have discovered "evergreen" content has the potential to be monetised multiple times, as old videos go viral.