× Please ensure that the email addresses you have entered are valid. Approximately half of all online ads on mobile and desktop are "non-viewable," with 5% to 10% blocked and about 20% non-human traffic, according to Moat CEO Jonah Goodhart . The advertising sector was at a critical juncture, and only by improving the consumer experience could "the sustainability of our industry" be secured, he said.
Approximately half of all online ads on mobile and desktop are "non-viewable," with 5% to 10% blocked and about 20% non-human traffic, according to Moat CEO Jonah Goodhart . The advertising sector was at a critical juncture, and only by improving the consumer experience could "the sustainability of our industry" be secured, he said.