With its expansion, Tremor Video now offers advertisers a comprehensive suite of CTV capabilities, including seamless activation across all platforms, fraud protection built for over-the-top (OTT), expanded household addressability, custom and advanced creative and full-funnel measurement solutions. Programmatic platform Tremor Video announced the integration of YuMe by RhythmOne into its advanced TV capability, giving advertisers more access to connected TV (CTV). The new feature will be available in a beta version for users who have signed up with the company’s YouTube Partner Program. Anthony Flaccavento, chief revenue officer at Tremor Video, said advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.
Programmatic platform Tremor Video announced the integration of YuMe by RhythmOne into its advanced TV capability, giving advertisers more access to connected TV (CTV). The new feature will be available in a beta version for users who have signed up with the company’s YouTube Partner Program. Anthony Flaccavento, chief revenue officer at Tremor Video, said advertisers can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.