MediaMath has acquired Spree7 to help drive programmatic media and data management solutions in Germany, Austria and Switzerland (DACH). The acquisition of Spree7, a leading provider for the creation and delivery of digital content across multiple platforms, is part of Mediamonkey’s strategy to expand its global footprint. The acquisition will allow MediaMath to drive programmatic in this lucrative market.
MediaMath has acquired Spree7 to help drive programmatic media and data management solutions in Germany, Austria and Switzerland (DACH). The DACH region is adapting quickly to programmatic technology and holds huge potential for digital advertising, particularly Germany - the second largest digital market in Europe. The acquisition will allow MediaMath to drive programmatic in this lucrative market.