In the fight against ad-blockers, Canadian publisher, Narcity , has asked users that have enabled an ad-blocker to log in via their Narcity Media accounts to access its site ad-free. Users that do sign in via Facebook are allowing Narcity to gain their data in exchange for an ad-free service, and Narcity Media plans to use this data to help better target its logged-in readers with more relevant content. The publishers have also used the messages to push their paid-subscription products, which offer readers alternate means to support the publishers beyond advertising. So far this approach seems to be successful, receiving 11,500 new users since it started.
In the fight against ad-blockers, Canadian publisher, Narcity , has asked users that have enabled an ad-blocker to log in via their Narcity Media accounts to access its site ad-free. Users that do sign in via Facebook are allowing Narcity to gain their data in exchange for an ad-free service, and Narcity Media plans to use this data to help better target its logged-in readers with more relevant content. So far this approach seems to be successful, receiving 11,500 new users since it started.