Abercrombie & Fitch Co. ANF, -4.44% announced today its integration with Venmo on its top-rated consumer apps. Beginning August 7th, Venmo will be among the payment options in the customer's shopping bag on both the Abercrombie & Fitch and Hollister iOS and Android Apps. A&F Co. is the first specialty retailer to offer customers the ability to purchase products directly though their Venmo account. A&F Co.'s mobile apps are its fastest growing digital channel across its brands, and its mobile app customers are visiting the brands twice as often as its average web customer. "We are excited about our Venmo integration, as we know Venmo is an increasingly popular payment option among our millennial and Gen Z customer bases. As a company, we aim to provide engaging, seamless brand experiences, from product discovery through to checkout and fulfilment; adding Venmo as a payment option supports that goal, and is a powerful addition to our popular, highly-rated apps," said Joanne Crevoiserat, Chief Operating Officer of Abercrombie & Fitch Co. Customers can download the latest versions of the Abercrombie & Fitch and Hollister Mobile Apps in the Apple App Store or Google Play Store: Abercrombie & Fitch App iOS: https://itunes.apple.com/app/abercrombie-fitch/id339041767 Android: https://play.google.com/store/apps/details?id=com.abercrombie.abercrombie Hollister App iOS: https://itunes.apple.com/app/hollister-so-cal-style/id383915209 Android: https://play.google.com/store/apps/details?id=com.abercrombie.hollister About Abercrombie & Fitch Co. Abercrombie & Fitch Co. ANF is a leading, global specialty retailer of apparel and accessories for Men, Women and Kids through three renowned brands. For over 125 years, the iconic Abercrombie & Fitch brand has outfitted innovators, explorers and entrepreneurs. Today, the brand reflects the updated attitude of the 21 to 24-year old customer, while remaining true to its heritage of creating expertly crafted products with an effortless, American style. The Hollister brand epitomizes the liberating and carefree spirit of the endless California summer for the teen market. abercrombie kids creates smart, playful apparel for children ages 5-14, celebrating the wide-eyed wonder of childhood. The brands share a commitment to offering products of enduring quality and exceptional comfort that allow consumers around the world to express their own individuality and style. The Company operates over 850 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites www.abercrombie.com and www.hollisterco.com. Media Contact: Ian Bailey Abercrombie & Fitch (614) 283-6192 Public_Relations@abercrombie.com Investor Contact: Brian Logan Abercrombie & Fitch (614) 283-6877 Investor_Relations@abercrombie.com Copyright (C) 2018 GlobeNewswire, Inc. All rights reserved.
Fashion brand the Abercrombie & Fitch has announced a partnership with mobile payment provider Venmo to offer the service as a payment option. The integration of the payment platform will allow customers using Venmo and Hollister Mobile Apps apps to pay for products directly with their Venmo account. The mobile apps are the retailer's fastest-growing digital channels, with users visiting the brands twice as often as other web customers. It says that offering the Abercrombie & Fitch payment is a recognition of the platform's popularity amongst millennial and " Gen Z " customers.