Irn - Bru , the iconic Scottish fizzy drink , is to be produced with 50 % less sugar from this batch . “We ran lots of taste tests that showed most people can’t tell the difference – nine out of 10 regular Irn-Bru drinkers told us we had a good or excellent taste match. AG Barr , the maker of the drink since 1901 , claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can . However , fans are believed to be stockpiling the high - sugar version and a campaign has been launched to protest against the change . A government sugar tax , designed to help counter obesity , will be introduced in April .
Irn - Bru , the iconic Scottish fizzy drink , is to be produced with 50 % less sugar from this batch . AG Barr , the maker of the drink since 1901 , claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can . However , fans are believed to be stockpiling the high - sugar version and a campaign has been launched to protest against the change . A government sugar tax , designed to help counter obesity , will be introduced in April .