Judges for The Drum ##mer Trading Awards 2018 have commented on transparency issues in programmatic ads ; Jana Smith from Business Insider said a lack of standardisation across platforms is problematic , with demand - side platform and supply - side platform reports difficult to compare . This category will seek submissions from teams tasked with achieving improvement in the performance of their clients' media spend specifically in the areas of transparency. Marc Goldberg from Trust Metrics said advertisers must focus on the quality of published features first , and on viewability second . Mack McKelvey from SalientMG said transparency in mobile location data should be improved . Rob Beeler from Beeler Tech said transparency solutions for buyers and sellers can report different numbers to each side , causing confusion .
Judges for The Drum ##mer Trading Awards 2018 have commented on transparency issues in programmatic ads ; Jana Smith from Business Insider said a lack of standardisation across platforms is problematic , with demand - side platform and supply - side platform reports difficult to compare . Marc Goldberg from Trust Metrics said advertisers must focus on the quality of published features first , and on viewability second . Mack McKelvey from SalientMG said transparency in mobile location data should be improved . Rob Beeler from Beeler Tech said transparency solutions for buyers and sellers can report different numbers to each side , causing confusion .