Spirits The Pernod Group has " dramatically " increased ad spend on drinks in the UK , according to Managing Director Laurent Bernard . This has resulted in sales growth of more than 100 % with Amazon in the UK over the past year , he added . The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future . Pernod Ricard saved € 60 m ( $ 70 m ) in H1 2017 by shifting away from agencies to in - house ad buying . The group recently achieved organic sales growth of 6 % in 2017/18 , with profits up 6.3 % at € 2.4bn .
Spirits maker Pernod Ricard has "dramatically" increased ad spend on Amazon in the UK, according to Managing Director Laurent Pillet. This has resulted in sales growth of more than 100% with Amazon in the UK over the past year, he added. The company has also created an Alexa skill in the UK for reading out cocktail recipes and wants to add automated ordering in the future. Pernod Ricard saved €60m ($70m) in H1 2017 by shifting away from agencies to in-house ad buying. The group recently reported organic sales growth of 6% in 2017/18, with profits up 6.3% at €2.4bn.