The reorganisation will also see David Gosen, currently Rocket Fuel’s SVP and managing director of international, expanding his role to become general manager platform solutions, and Simon Hayhurst, currently SVP of product, becoming general of its media services business. Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business , according to an announcement on its investor relations page . By incorporating artificial intelligence and big data - based predictive modeling as a core proposition of its platform solutions business , the company claimed it can reduce costs of sales and service . Rocket Fuel 's managing director will become its general manager of platform solutions as part of the restructuring effort , while its SVP of product will become general of its media services business .
Adtech company Rocket Fuel has announced cuts to its global workforce as the company shifts to become a platform business , according to an announcement on its investor relations page . By incorporating artificial intelligence and big data - based predictive modeling as a core proposition of its platform solutions business , the company claimed it can reduce costs of sales and service . Rocket Fuel 's managing director will become its general manager of platform solutions as part of the restructuring effort , while its SVP of product will become general of its media services business .