Coca-Cola's Christmas advert has been judged the most engaging for viewers in a survey conducted using facial recognition technology. Merry Techmas' Research agency RealEyes used webcams to monitor the reaction of viewers to video content, which it then analysed. In the survey, the company showed 55 UK Christmas adverts to 3,300 people. The Coca-Cola video showing members of Channel 4's Gogglebox programme responding to the company's Holidays Are Coming ad was rated in second place for audience reaction, while John Lewis 's Christmas Love Story came in 17th . Vodafone finished in 17th place, after winning Christmas .
Coca-Cola's Christmas advert has been judged the most engaging for viewers in a survey conducted using facial recognition technology. Research agency RealEyes used webcams to monitor the reaction of viewers to video content, which it then analysed. In the survey, the company showed 55 UK Christmas adverts to 3,300 people. The Coca-Cola video showing members of Channel 4's Gogglebox programme responding to the company's Holidays Are Coming ad was rated in second place for audience reaction, while John Lewis 's Christmas Love Story came in 17th . Vodafone finished in 17th place, after winning Christmas .