Swarovski, the Austrian company best known for its glass crystal goods and jewellery, has announced at the JCK Las Vegas trade show that it will move into the natural diamond market. The move comes three years after the company, founded in 1895, launched a synthetic diamond business. In an interview with Business Insider, Swarovski CEO Michael Seibel said he was excited about the new venture.
Swarovski, the Austrian company best known for its glass crystal goods and jewellery, has announced at the JCK Las Vegas trade show that it will move into the natural diamond market. The move comes three years after the company, founded in 1895, launched a synthetic diamond business. Swarovski told Rapaport News it would sell sustainably-sourced stones that will be polished in Austria, as well as diamonds from another third-party supplier.