( Mashable ) -- UPDATE We 've just heard from the NHL , who tell us : `` The NHL is not in discussions with YouTube to stream live games . The NHL has not had conversations with the Google spokespeople mentioned in the Bloomberg report . '' YouTube may be a hot bed for lip dub videos and life-casting teens , but soon sports fans could find a good reason to flock to the site : YouTube is reportedly in talks with the National Basketball Association and the National Hockey League to broadcast games live . Last year , YouTube announced that it would begin live-streaming Indian Premier League cricket matches , a venture that was apparently very successful . According to Business Week , the games brought in 55 million visits from more than 250 countries . Gautam Anand , Google 's director of content partnerships for Asia Pacific , recently said that YouTube plans to show more live sports , but declined to elaborate on the particulars of talks with the NBA and NHL . Google is apparently also talking with other pro sports leagues , as well as soccer leagues in Europe . `` It 's fair to say that there will be a lot more appealing sports content you 'll see on YouTube , '' Anand said . `` We have ongoing conversations with pretty much everyone . '' By offering such content , YouTube and Google can boost their ad revenue , seeing as how viewers would be spending more time on the site . Lately , we 've been seeing YouTube seemingly getting more serious about being an entertainment hub , rather than a forum for cat videos . Just the other week , it was rumored that YouTube CEO Salar Kamangar will be building out the site 's recently instated talent program ( last July , the video-sharing site announced its YouTube Partner Grants Program to ramp up quality content ) by offering big-name stars their own YouTube channels . In addition , parent company Google recently acquired Widevine , an on-demand video service known for its multiplatform DRM and adaptive streaming technologies , and the web has been buzzing for months about the possibility of it acquiring web video production company , New Next Networks . What do you think of the prospect of watching live games on YouTube ? Would you tune in ? © 2010 MASHABLE.com . All rights reserved .
YouTube reportedly in talks with Premier League and NHL to broadcast games live . Just the other week , YouTube began live-streaming Indian NHL cricket matches . Premier League is apparently also talking with other pro sports leagues .