Irn-Bru, the iconic Scottish fizzy drink, is to be produced with 50% less sugar from this month. The vast majority of our drinkers want to consume less sugar so that’s what we’re now offering. AG Barr, the maker of the drink since 1901, claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can. The move comes as part of an effort by Barr and other producers to reduce their use of high-fructose corn syrup (HFCS), which has been linked to obesity, heart disease, diabetes and tooth decay. A government sugar tax, designed to help counter obesity, will be introduced in April.
Irn-Bru, the iconic Scottish fizzy drink, is to be produced with 50% less sugar from this month. AG Barr, the maker of the drink since 1901, claims that the majority of consumers will not notice a difference in the taste when the sugar content is reduced from 8.5 teaspoons to four per can. The move comes as part of an effort by Barr and other producers to reduce their use of high-fructose corn syrup (HFCS), which has been linked to obesity, heart disease, diabetes and tooth decay. A government sugar tax, designed to help counter obesity, will be introduced in April.