Adtech firm RhythmOne has confirmed that it is in discussions about a potential acquisition of rival company YuMe . The latter business , a New York Stock Exchange - listed firm , has said that it is reviewing " value - enhancing initiatives " , which include operating as a " standalone company " . Both companies ' share prices jumped after the confirmation of the talks . RhythmOne has already announced an acquisition this year , with the acquisition of some of the assets of data marketing firm RadiumOne .
Adtech firm RhythmOne has confirmed that it is in discussions about a potential takeover of rival company YuMe. The latter business, a New York Stock Exchange-listed firm, has said that it is reviewing "value-enhancing initiatives", which include remaining as a "standalone company". Both companies' share prices jumped after the confirmation of the talks. RhythmOne has already made an acquisition this year, with the purchase of some of the assets of data marketing firm RadiumOne.