IBM-owned business, Weather Company is introducing Watson Ads, a facility that will allow users to ask for information. The company says it has already received more than 1,000 requests from businesses and organizations asking about weather forecasts. Brands Unilever, Campbell Soup and GSK Consumer Healthcare are using Watson Ads from launch. Jeremy Steinberg, global head of sales at Weather Company, said: “We believe cognition is going to transform advertising,” and also predicts that cognitive advertising will be a multi-billion dollar business. Watson Ads will run across Weather's web and mobile platforms to begin with, but are expected to expand into channels such as out-of-home, TV and social advertising.
IBM-owned business, Weather Company is introducing Watson Ads, a facility that will allow users to ask for information. Watson’s ability to understand “natural language” as well as double meanings and the intent of a question allows it to engage with consumers on a personal level. Brands Unilever, Campbell Soup and GSK Consumer Healthcare are using Watson Ads from launch. Jeremy Steinberg, global head of sales at Weather Company, said: “We believe cognition is going to transform advertising,” and also predicts that cognitive advertising will be a multi-billion dollar business. Watson Ads will run across Weather's web and mobile platforms to begin with, but are expected to expand into channels such as out-of-home, TV and social advertising.