According to the surveyed advertisers, in 2016, 58% of their advertising expenditure was consumed in offline advertising, while online web advertising and online mobile advertising each accounted for 21%. For the first time ever , Hong Kong advertisers are expected to spend more on online advertising than offline , with 51 % making the switch this year , according to a survey by Nielsen and the Hong Kong Advertisers Association . The survey revealed that in 2016 , 58 % of advertising spend focused on offline outlets , while online web advertising and online mobile advertising each captured 21 % of spend . Overall ad expenditure was down 9.1 % to HKD41.6bn ( $ 5.3bn ) last year compared to 2015 's HKD45.8bn figure . The survey also found that 74 % of respondents felt online marketing was more relevant and improved the effectiveness of their campaigns .
For the first time ever , Hong Kong advertisers are expected to spend more on online advertising than offline , with 51 % making the switch this year , according to a survey by Nielsen and the Hong Kong Advertisers Association . The survey revealed that in 2016 , 58 % of advertising spend focused on offline outlets , while online web advertising and online mobile advertising each captured 21 % of spend . Overall ad expenditure was down 9.1 % to HKD41.6bn ( $ 5.3bn ) last year compared to 2015 's HKD45.8bn figure . The survey also found that 74 % of respondents felt online marketing was more relevant and improved the effectiveness of their campaigns .