Click fraud is one of the biggest obstacles to the growth of mobile advertising, costing marketers $ 11bn in the last decade . According to IAB ( the Interactive Advertising Bureau ), click fraud “has never been a bigger threat to the industry.” Estimates from Alsalar , show that 50% of all publishers’ traffic now comes from bots. They also show that several Asia-Pacific countries rank in a top 10 list of mobile app install click fraud rates. Due to the increase in click fraud, advertisers are choosing to work with ad exchanges that maintain a high standard and offer transparency. These platforms use artificial intelligence to root out fraud to help protect advertisers.
Click fraud is one of the biggest obstacles to the growth of mobile advertising, costing marketers $11bn in 2014. According to the Interactive Advertising Bureau (IAB), click fraud “has never been a bigger threat to the industry.” Estimates from Alsalar, show that 50% of all publishers’ traffic now comes from bots. They also show that several Asia-Pacific countries rank in a top 10 list of mobile app install click fraud rates. Due to the increase in click fraud, advertisers are choosing to work with ad exchanges that maintain a high standard and offer transparency. These platforms use artificial intelligence to root out fraud to help protect advertisers.