Online analytics firm Adjust is to begin tracking ad campaigns on Tencent's sites after being named a certified ad measurements partner of the Chinese online giant's Tencent Social Ads (TSA) platform. The platform generated USD 2.6 billion in advertising revenue for the first nine month of 2017. TSA reaches more than 900 million social network users and generated more than $2.6bn in advertising revenue in the first three quarters of this year. Adjust will offer transparent ad measurement data to advertisers on Tencent's platforms, including Weixin, QQ and Qzone. The company said it would also use its new partnership with TSA's platform for "real-time insights into user behaviour" as part of an effort "to improve our ability to deliver ads that are relevant to
Online analytics firm Adjust is to begin tracking ad campaigns on Tencent's sites after being named a certified ad measurements partner of the Chinese online giant's Tencent Social Ads (TSA) platform. TSA reaches more than 900 million social network users and generated more than $2.6bn in advertising revenue in the first three quarters of this year. Adjust will offer transparent ad measurement data to advertisers on Tencent's platforms, including Weixin, QQ and Qzone. The company said it would also use its new partnership with TSA's platform for "real-time insights into user behaviour" as part of an effort "to improve our ability to deliver ads that are relevant to