Virgin Media 's broadband adverts have been banned after 55 companies complained they were misleading. The TV and radio ads, which ran in 1 March 2019 , said customers would be guaranteed speeds of nine Mbps and 25 Mbps with two products and promised discounts if services fell below these levels. Since May this year, broadband providers have been required to advertise ‘average speeds’ that are available to at least 50% of customers at peak times. The Advertising Standards Authority determined that customers would interpret the promise to mean download or upload speed, while Vodafone was only referring to the speed of the overall connection. The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation.
Virgin Media 's broadband adverts have been banned after 55 companies complained they were misleading. The TV and radio ads, which ran in 1 March 2019 , said customers would be guaranteed speeds of nine Mbps and 25 Mbps with two products and promised discounts if services fell below these levels. The Advertising Standards Authority determined that customers would interpret the promise to mean download or upload speed, while Vodafone was only referring to the speed of the overall connection. The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation.