In Q3, TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand. > dma-news-desk [user_email] = Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia, the number of daily programmatic video ads available for auction reached 404 million streams, up from just over 200 million a year ago. Volumes also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM's in Q3, and a slight increase in programmatic mobile CPM's.
In Q3, TubeMogul reported an increase in programmatic advertising activity across all key ad formats in Australia and New Zealand. Brands’ desire to reach the right audience across several devices has seen programmatic rise in popularity. In Australia, the number of daily programmatic video ads available for auction reached 404 million streams, up from just over 200 million a year ago. Volumes also remained bullish on the mobile ad front, although CPMs dropped slightly. New Zealand experienced an increase in pre-roll video advertising CPM's in Q3, and a slight increase in programmatic mobile CPM's.