Manchester United has signed a three-year deal with Scotch whisky distiller Chivas Regal to become the club's official spirits partner. The deal, which will see the club use Chivas Regal's brand and logo on their shirts for three years, is worth an estimated £10m over two years. The agreement also involves the display of Chivas marketing materials around the stadium. In addition to this, Chivas marketing materials will be on display throughout the stadium and grounds. The partnership was announced with a marketing video featuring the team's players and the tagline "success is a blend".
Manchester United has signed a three-year deal with Scotch whisky distiller Chivas Regal to become the club's official spirits partner. The deal, which will see the club use Chivas Regal's brand and logo on their shirts for three years, is worth an estimated £10m over two years. The agreement also involves the display of Chivas marketing materials around the stadium. The partnership was announced with a marketing video featuring the team's players and the tagline "success is a blend".