China is looking to cement its position within the consumer goods market within the next two years by improving and increasing its products whilst ensuring that their domestic brands develop a global reputation for quality . The project also encourages major consumer goods producers to meet international standards. This is a response to growing consumer demand for better quality products that are a showcase for innovation and craftsmanship , mainly from the growing Chinese middle classes . Demand from these affluent groups shows no sign of slowing down hence the need to develop high - end products that satisfy these demands whilst establishing a positive environment for businesses . These companies will be encouraged to invest in research and development ( R & D ) , training and product design to take advantage of the growing competitiveness of the consumer goods market .
China is looking to cement its position within the consumer goods market within the next two years by improving and increasing its products whilst ensuring that their domestic brands develop a global reputation for quality . This is a response to growing consumer demand for better quality products that are a showcase for innovation and craftsmanship , mainly from the growing Chinese middle classes . Demand from these affluent groups shows no sign of slowing down hence the need to develop high - end products that satisfy these demands whilst establishing a positive environment for businesses . These companies will be encouraged to invest in research and development ( R & D ) , training and product design to take advantage of the growing competitiveness of the consumer goods market .