Instagram Stories lets the platform’s 500 million-plus monthly users including brand accounts curate daily moments in a format that disappears after 24 hours. Beauty brands have been quick to adopt Instagram's new feature, called Instagram Stories, since its launch this week. The feature allows users to share photos and videos with their followers, which can be viewed by anyone on the social network. Brandwatch data indicates that although the format has so far received over 326,000 mentions on the internet, 57.5% of them have negatively compared it to Snapchat. However, Kevin Del Rosario, associate director of social at ad agency Huge, says the advantage of mirroring Snapchat's service is that the learning curve for Instagram users will be short.
Beauty brands have been quick to adopt Instagram's new feature, called Instagram Stories, since its launch this week. The feature allows users to share photos and videos with their followers, which can be viewed by anyone on the social network. Brandwatch data indicates that although the format has so far received over 326,000 mentions on the internet, 57.5% of them have negatively compared it to Snapchat. However, Kevin Del Rosario, associate director of social at ad agency Huge, says the advantage of mirroring Snapchat's service is that the learning curve for Instagram users will be short.