Snapchat's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its app. With no consistent guidelines to go by, publishers are set to test Snapchat's tolerance for branded content, believing the company's advertising rules only apply to unknown brands. Even on Discover, the official publishing hub for select media partners, there is some confusion about what will make it past Snapchat’s censors, who look out for overly promotional content. The new policy, however, will be enforced across all of Snapchat’s apps, including Instagram, WhatsApp, and Messenger, according to a report from Recode.
Snapchat's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its app. With no consistent guidelines to go by, publishers are set to test Snapchat's tolerance for branded content, believing the company's advertising rules only apply to unknown brands. The new policy, however, will be enforced across all of Snapchat’s apps, including Instagram, WhatsApp, and Messenger, according to a report from Recode.