“Bringing together two recent Forrester Loyalty Wave™ strong performers makes us one of the most significant and strategic players in our industry. Global marketing firm Dentsu Aegis Network has acquired Detroit-based HelloWorld, whose clients include Microsoft, Coca-Cola and Johnson & Johnson. The company uses a proprietary technology platform to develop promotional and gamified campaigns, loyalty programmes and insights-driven communications. “HelloWorld was founded in 2010 by two former Microsoft employees who wanted to create an online community for people with disabilities,” said David DeWitt, global head of digital at the firm.
Global marketing firm Dentsu Aegis Network has acquired Detroit-based HelloWorld, whose clients include Microsoft, Coca-Cola and Johnson & Johnson. The company uses a proprietary technology platform to develop promotional and gamified campaigns, loyalty programmes and insights-driven communications. “HelloWorld was founded in 2010 by two former Microsoft employees who wanted to create an online community for people with disabilities,” said David DeWitt, global head of digital at the firm.