Twitter is making its Rewarded Video solution available to more advertisers. They can now be purchased programmatically through the company’s MoPub service, meaning that more than 70 demand-side platforms offer them. Rewarded Video ads encourage users with rewards for interactions, such as watching a short video for extra lives or receiving a benefit from inviting friends to use an app. At launch, they were only available through Unity Ads, Rewarded Video , Vungle and Vungle . Twitter saw a 51% Chartboost boost in unique users during MoPub ’s beta phase.
Twitter is making its Rewarded Video solution available to more advertisers. They can now be purchased programmatically through the company’s MoPub service, meaning that more than 70 demand-side platforms offer them. Rewarded Video ads encourage users with rewards for interactions, such as watching a short video for extra lives or receiving a benefit from inviting friends to use an app. At launch, they were only available through Unity Ads, AdsColony, Vungle and Chartboost. Twitter saw a 51% MoM boost in unique users during MoPub’s beta phase.