Small , U.S.-based online retailers are eager to reach consumers accustomed to ` ` fast fashion '' but wanting more . Pop - up markets like Northern Grade bring together small - business owners and conscientious shoppers . Articles about brands , materials and brand story are prominent features on web sites tailored to these consumers .
Small , U.S.-based clothing makers are eager to attract consumers accustomed to `` fast fashion '' but wanting more . Pop-up markets like Northern Grade bring together small-business owners and conscientious shoppers . Information about provenance , materials and brand story are prominent features on shopping sites tailored to these consumers .