SK Telecom has acquired a controlling stake in a digital ad company for KRW53.5bn ( $ 47 m ) as it plans to enhance its digital media portfolio . The South Korean mobile operator has acquired a 34.6 % stake in Incross and plans to become a digital marketing provider by integrating its information and communication services with Incross , which was the first company in South Korea to bundle digital media and sell it to consumers .
SK Telecom has bought a controlling stake in a digital ad company for KRW53.5bn ($47m) as it seeks to enhance its digital media capabilities. The South Korean mobile operator has acquired a 34.6% stake in Incross and plans to become a digital marketing provider by integrating its information and communication technologies with Incross, which was the first company in South Korea to bundle video media and sell it to advertisers.