ISBA announced last week that it has partnered with programmatic ad platform TubeMogul , signalling another "win" for the in-house movement. According to a recent survey conducted by TubeMogul in association with MediaSense and Lizzie Komar , the majority ( 54% ) of brands expect to bring more ad tech-related functions in-house by last week . If Komar’s theory is accurate -- e.g. that brands are more interested in data than actually managing the tech themselves -- However, this move could be more about the data than actually managing the tech in-house.
ISBA announced last week that it has partnered with programmatic ad platform TubeMogul , signalling another "win" for the in-house movement. According to a recent survey conducted by TubeMogul in association with MediaSense and Lizzie Komar , the majority ( 54% ) of brands expect to bring more ad tech-related functions in-house by last week . However, this move could be more about the data than actually managing the tech in-house.