Advertising fraud could cost the industry $ 16.4bn this year , according to a report by The&Partnership and m/Six . The study found that the cost of bot fraud may have been 16bn last year , or 20% of the $ 16.4bn spent on digital advertising across the world. The&Partnership founder, Johnny Hornby, is now imploring Google and Facebook to engage with industry initiatives and “stop marking their own homework” in response to the rising tide of ad fraud. Market research firm eMarketer has predicted that digital ad expenditure could total $ 66bn this year . If this is the case, the cost of ad fraud could exceed $ 16bn , warned The&Partnership and m/Six 's report.
Advertising fraud could cost the industry $ 16.4bn this year , according to a report by The&Partnership and m/Six . The study found that the cost of bot fraud may have been 16bn last year , or 20% of the $ 16.4bn spent on digital advertising across the world. Market research firm eMarketer has predicted that digital ad expenditure could total $ 66bn this year . If this is the case, the cost of ad fraud could exceed $ 16bn , warned The&Partnership and m/Six 's report.