The electronic - cigarette start - up has withdrawn its fruit - based products from US vape stores . The products must now be ordered online , where the company operates age - verification systems . The company is also introducing additional checks , including two - factor authentication and a real - time payment requirement , expanding its secret shopper program , and abandoning its social media accounts . The changes come in the wake of a Stanford University study that showed the popularity of Juul products among children and young adults . Menthol- and tobacco - flavoured products will still be available in shops .
The electronic-cigarette start-up has withdrawn its fruit-flavoured products from US vape stores. The products must now be ordered online, where the company operates age-verification controls. The company is also introducing additional checks, including two-factor authentication and a real-time photograph requirement, expanding its secret shopper scheme, and abandoning its social media accounts. The changes come in the wake of a Stanford University study that showed the popularity of Juul products among teens and young adults. Menthol- and tobacco-flavoured products will still be available in shops.