Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up-and-coming high-tech hub . It was founded by a group of engineers and entrepreneurs who wanted to create an environment where they could work on their ideas without the distractions of city life. Berrini is home to both foreign and local multinational brands and software start-ups . Brazil has an exploding mobile-phone penetration rate of 80 percent .
Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up-and-coming high-tech hub . Commercial transformation began with economic shift to Sao Paulo in 1960 's . Berrini is home to both foreign and local multinational brands and software start-ups . Brazil has an exploding mobile-phone penetration rate of 80 percent .