Mobileum, the leader in analytics solutions for telecoms, is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers (CSPs) to identify malicious websites and bots for desktop and mobile that participate in advertising fraud. This, coupled with Mobileum's policy control products, enables automated and supervised actions to block these frauds in real time thereby limiting the loss. The new system will be available on a trial basis from January 1, 2018. The rise of programmatic ad buying is also contributing to the the risk of fraud. It is predicted that 30% of digital ad spend will be on fraudulent ads.
Mobileum, the leader in analytics solutions for telecoms, is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers (CSPs) to identify malicious websites and bots for desktop and mobile that participate in advertising fraud. The new system will be available on a trial basis from January 1, 2018. The rise of programmatic ad buying is also contributing to the the risk of fraud. It is predicted that 30% of digital ad spend will be on fraudulent ads.