Glen Westlake, CEO, and Mark Sheldon, CTO, established BrightTarget in 2014 in Birmingham. The leading global provider of predictive sales-to-sales solutions, Sidetrade, has acquired the UK start-up BrightTarget which specialises in predictive AI for business-to-business sales and marketing. BrightTarget was recently named Europe's top three most innovative European start-up in the field by Gartner. "We are delighted to be working with Sidetrade on this exciting new venture," said David Jones, CEO of BrightTarget.
The leading global provider of predictive sales-to-sales solutions, Sidetrade, has acquired the UK start-up BrightTarget which specialises in predictive AI for business-to-business sales and marketing. BrightTarget was recently named Europe's top three most innovative European start-up in the field by Gartner. "We are delighted to be working with Sidetrade on this exciting new venture," said David Jones, CEO of BrightTarget.