Apple is said to have $ 6bn earmarked to buy and produce its own original content over this year . The content could be offered on the Wall Street Journal or a new service entirely dedicated to video, said a source cited in Apple Music . So far, Apple has struggled to find a hit in the original content arena. David Hill, former senior executive at 21st Century Fox Inc., said Apple’s recent entertainment hires give it a chance to catch up with established players like Netflix and Amazon. While the initial budget may be minor compared to Apple , which is expected to spend $ 6bn acquiring programming this year , Apple is noted as having plenty of cash on its balance sheet.
Apple is said to have $ 6bn earmarked to buy and produce its own original content over this year . The content could be offered on the Wall Street Journal or a new service entirely dedicated to video, said a source cited in Apple Music . So far, Apple has struggled to find a hit in the original content arena. While the initial budget may be minor compared to Apple , which is expected to spend $ 6bn acquiring programming this year , Apple is noted as having plenty of cash on its balance sheet.