US Mobile advertising increased by 77% year over year to $36.6bn in 2016, outstripping overall US digital advertising spend which increased by 22% to $72.5bn over the same period, according to the Internet Advertising Bureau's latest Internet Advertising Revenue Report. Mobile share of spend thus increased from 35% in 2015 to 51% in 2016. The report also shows that mobile ad spending is growing at a faster rate than other forms of online advertising, with total revenue for all types of ads increasing by more than 50% year-over-year. “Digital video’s powerful ability to attract engaged audiences is naturally attracting greater investments. Meanwhile, social media advertising climbed 50% to reach $16.3bn and search revenues rose 19% to $29.5bn.
US Mobile advertising increased by 77% year over year to $36.6bn in 2016, outstripping overall US digital advertising spend which increased by 22% to $72.5bn over the same period, according to the Internet Advertising Bureau's latest Internet Advertising Revenue Report. Mobile share of spend thus increased from 35% in 2015 to 51% in 2016. The report also shows that mobile ad spending is growing at a faster rate than other forms of online advertising, with total revenue for all types of ads increasing by more than 50% year-over-year. Meanwhile, social media advertising climbed 50% to reach $16.3bn and search revenues rose 19% to $29.5bn.