Esure has successfully trialled a predictive marketing tool named Precision from Data Solutions to help it tackle claims fraud . After months of research and development we are delighted to have successfully deployed Precision with esure. The tool utilises customer behaviour data to make predictions using probability and statistical analysis , highlighting potential fraud issues before they occur based on past customer behaviour . The tool was created to tackle fraud more swiftly , as digital customer interactions increase in speed .
Esure has successfully trialled a predictive marketing tool named Precision from Data Solutions to help it tackle claims fraud . The tool utilises customer behaviour data to make predictions using probability and statistical analysis , highlighting potential fraud issues before they occur based on past customer behaviour . The tool was created to tackle fraud more swiftly , as digital customer interactions increase in speed .