Nearly 30% of Australian consumers use ad-blocking on at least one device, however, Nearly 30% use it on their mobiles, according to an Pureprofile report. According to the report, actions that best influence consumers to stop using ad blockers included site message to turn off the ad blocked ( One in One consumers said they used ad-blocking due to concerns over viruses and malware, while 9% claimed it was because of the numbers of ads on websites,with the 70% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. Of the 70% asked to turn off ad-blocking to access content, 62% either turned off or deleted their blocker, or whitelisted a site in response.
Nearly 30% of Australian consumers use ad-blocking on at least one device, however, Nearly 30% use it on their mobiles, according to an Pureprofile report. One in One consumers said they used ad-blocking due to concerns over viruses and malware, while 9% claimed it was because of the numbers of ads on websites,with the 70% saying they used it because ads slowed page loading times, and 7% said they disliked targeted ads. Of the 70% asked to turn off ad-blocking to access content, 62% either turned off or deleted their blocker, or whitelisted a site in response.