The Mobile Marketing Association of China has created a Brand Safety and Security Standard Group in a bid to enhance brand safety and combat fraudulent traffic . Over 30 members have joined the group thus far , with major advertisers , agencies and companies represented . By being involved in this discussion, we hope to be able to institute measures aimed at addressing these concerns, based on our experience and insight.” At present , China relies heavily on the US - headquartered Media Rating Council and China Advertising Bureau to provide audience safety information .
The Mobile Marketing Association of China has created a Brand Safety and Security Standard Group in a bid to enhance brand safety and combat fraudulent traffic . Over 30 members have joined the group thus far , with major advertisers , agencies and companies represented . At present , China relies heavily on the US - headquartered Media Rating Council and China Advertising Bureau to provide audience safety information .