This recent marketing venture is in tune with Twitter’s strive to cement itself as the home of breaking news. Twitter has started running real - time advertisements at Piccadilly Circus in London via the large video advertising corner , known as Piccadilly Lights . The social media company ’s campaign will run ads linked to cultural moments through to early 2019 . It will combine creative films with eye - catching visuals and music . The first featured cultural event was the 2 episode return of Netflix ' House of Cards . Twitter has worked with Northern Lights operator Ocean on the project .
Twitter has started running real - time advertisements at Piccadilly Circus in London via the large video advertising corner , known as Piccadilly Lights . The social media company ’s campaign will run ads linked to cultural moments through to early 2019 . It will combine creative films with eye - catching visuals and music . The first featured cultural event was the 2 episode return of Netflix ' House of Cards . Twitter has worked with Northern Lights operator Ocean on the project .