NHS.uk is central to the Government’s latest push for more personalised care enabled through digital tools, as part of the ‘Personalised Health and Care Framework 2020’ framework. A new patient website by the UK's National Health Service (NHS) will offer personalised health advice by tracking users' browsing histories and locations. If the online service is able to provide relevant content to its visitors, they are more likely to come back for further information, according to Beverley Bryant, NHS Digital's digital transformation director. Users who register on the site will also have access to a personal health record if they opt-in to tracking. The NHS's Patient Portal was launched last year as part of an initiative called "Connected Health".
A new patient website by the UK's National Health Service (NHS) will offer personalised health advice by tracking users' browsing histories and locations. If the online service is able to provide relevant content to its visitors, they are more likely to come back for further information, according to Beverley Bryant, NHS Digital's digital transformation director. Users who register on the site will also have access to a personal health record if they opt-in to tracking. The NHS's Patient Portal was launched last year as part of an initiative called "Connected Health".