Kering, whose rivals also investing in e-commerce including Louis Vuitton owner LVMH, did not disclose how much it was spending on expanding these operations. Luxury brand , Kering is taking greater control of its e - commerce sales by focusing on selling products on its own branded sites and through ventures where it can control its image . Kering previously indicated it would take back control of brands including Balenciaga and Alexander McQueen , which were developed by Yoox ##y - A - Porter , now owned by Kering ’s rival , Richemont . The firm has not confirmed how much it will spend on its own e - commerce operation , but said it may consider joining Google ’s planned blockchain platform aimed at authenticating luxury goods . Online sales made up 9.4 % of Kering ’s total revenues .
Luxury brand , Kering is taking greater control of its e - commerce sales by focusing on selling products on its own branded sites and through ventures where it can control its image . Kering previously indicated it would take back control of brands including Balenciaga and Alexander McQueen , which were developed by Yoox ##y - A - Porter , now owned by Kering ’s rival , Richemont . The firm has not confirmed how much it will spend on its own e - commerce operation , but said it may consider joining Google ’s planned blockchain platform aimed at authenticating luxury goods . Online sales made up 9.4 % of Kering ’s total revenues .