The rapid development of virtual reality (VR) technology in recent years has created a viable new platform which estate agents should be harnessing. Virtual reality is the next big thing and it will have an impact on property management as well as offering exciting opportunities for buyers to experience their properties from any angle. With continuous improvements and effectiveness increasing in the near future, opportunities to take advantage of VR are only set to expand.
The rapid development of virtual reality (VR) technology in recent years has created a viable new platform which estate agents should be harnessing. Tom Murray, IT manager at digital firm UXG, said while traditional marketing materials and viewing appointments will continue to serve as the foundations of the industry, VR offers estate agents a third consideration which should be implemented to help visualise how spaces would look under different colour schemes or by adding a customer's existing furniture. With continuous improvements and effectiveness increasing in the near future, opportunities to take advantage of VR are only set to expand.