Critics say pure robo - advisors will have limited medium - term success ; adding successful robo - advisors also have a traditional business element , while platforms focused more on the consumer side have plateaued . Over the past year , a number of pure B2C robo - advisors have been acquired , meaning that Wealthfront is one of the few truly B2C platforms left . FutureAdvisor, which BlackRock acquired on Wednesday, is an example of an established robo-adviser that was relatively well-known, but whose more modest AUM total — $600 million — made it a more manageable acquisition for the asset management giant to pull off. Will it go the Betterment route of becoming an institutional platform , succumb to the current market and be acquired by a traditional or try to go it alone ?
Critics say pure robo - advisors will have limited medium - term success ; adding successful robo - advisors also have a traditional business element , while platforms focused more on the consumer side have plateaued . Over the past year , a number of pure B2C robo - advisors have been acquired , meaning that Wealthfront is one of the few truly B2C platforms left . Will it go the Betterment route of becoming an institutional platform , succumb to the current market and be acquired by a traditional or try to go it alone ?