New York -based start-up Amazon Alexa has partnered with VoiceLabs developers to bring "sponsored messages" to voice assistant platforms, according to a statement by the company. The messages will be the fourth advertisements which consumers will "understand and accept" on smart speakers such as the Amazon Echo , VoiceLabs said. The ads will be interactive, 6-15 second long and will be inserted intelligently into users' interactions with their voice assistants. After testing these interactive ads for months, VoiceLabs believes it has developed the first ad format that voice-first consumers will not only be willing to put up with, but might even connect with. This means that consumers will only hear a sponsored message once every 15 sessions, and only after their fourth interaction with a device.
New York -based start-up Amazon Alexa has partnered with VoiceLabs developers to bring "sponsored messages" to voice assistant platforms, according to a statement by the company. The messages will be the fourth advertisements which consumers will "understand and accept" on smart speakers such as the Amazon Echo , VoiceLabs said. The ads will be interactive, 6-15 second long and will be inserted intelligently into users' interactions with their voice assistants. This means that consumers will only hear a sponsored message once every 15 sessions, and only after their fourth interaction with a device.