News follows announcement of Tata Group strategic partnership. Getty Images Spanish soccer giants Atletico Madrid have signed a deal with Nibank, with the objective of strengthening the image of the club in the Caribbean and Latin American regions. As part of the agreement, Nibank – a financial services firm based in the Dominican Republic, Antigua and Barbuda – will partner with the ten-time La Liga champions in order to develop new payment methods and instruments in the region, with the help of the Atletico brand. The arrangement, which is set to run through 2022, will be focused throughout both Central and South America. The announcement of the deal follows news last week that Atletico had signed an agreement with the India-based multinational conglomerate Tata Group. The pair have signed a strategic agreement in New Delhi, with the club already holding ties with the country as a result of its partnership with two-time Indian Super League champions Atletico de Kolkata. As part of the agreement, young Indian soccer players will be selected to be part of a long-term international comprehensive training program that Atlético Madrid will operate in Spain. On the field, meanwhile, Atletico – managed by Argentina legend Diego Simeone – sit third in La Liga, having held reigning champions Barcelona to a 1-1 draw on Saturday. Simeone’s team was minutes from a victory that would have taken them to the top of the domestic table, but conceded a last-minute equaliser to Ousmane Dembele.
Atletico Madrid and financial services company Nibank are linked until 2022 to boost the Spanish football club 's image in the Caribbean and Latin America and to introduce new payment methods in the region helped by the club ’s brand . Nibank is based in the Dominican Republic , Antigua and Trinidad . The announcement comes shortly after the club signed a strategic partnership with Tata Steel , under which Indian footballers will be selected to take part in an Atletico training programme in Spain .