“As more connected devices come online as part of the Internet of things, and as overall connectivity between people and things increases, more people—and especially younger ones—will give up increasingly more of their personal data to marketers and publishers,” the company says. eMarketer, the New York-based research firm, is predicting that the number of consumers making mobile payments at the point of sale with smart phones will grow by 61.6%, from 23.2 million in 2015 to 37.5 million in 2016. The growth rate for online purchases could be even higher, as more people use their smartphones and tablets to make purchases. In addition, sales transactions will increase, from $8.71 billion this year to $27.05bn in 2016 and $210.45bn by 2019. The trend will continue as mobile wallets become standard features on smartphones and mobile payment acceptance locations become more widespread. However, eMarketer argues that the catalyst for adoption will be offers, coupons, rewards and loyalty, in addition to the growth of connectivity by the Internet of Things.
eMarketer, the New York-based research firm, is predicting that the number of consumers making mobile payments at the point of sale with smart phones will grow by 61.6%, from 23.2 million in 2015 to 37.5 million in 2016. The growth rate for online purchases could be even higher, as more people use their smartphones and tablets to make purchases. In addition, sales transactions will increase, from $8.71 billion this year to $27.05bn in 2016 and $210.45bn by 2019. The trend will continue as mobile wallets become standard features on smartphones and mobile payment acceptance locations become more widespread. However, eMarketer argues that the catalyst for adoption will be offers, coupons, rewards and loyalty, in addition to the growth of connectivity by the Internet of Things.