The electronic-cigarette start-up has withdrawn its fruit-flavoured products from US vape stores. The move comes in the wake of a Stanford University School of Medicine study that showed that teens and young adults love Juul and “are failing to recognize the product’s addictive potential, despite using it more often than their peers who smoke conventional cigarettes.” The products must now be ordered online, where the company operates age-verification controls. The company is also introducing additional checks, including two-factor authentication and a real-time photograph requirement, expanding its secret shopper scheme, and abandoning its social media accounts. In an email to customers, e-liquid maker Juul Labs said it had decided not to sell any of its fruit flavored e-cigarettes in the US. Menthol- and tobacco-flavoured products will still be available in shops.
The electronic-cigarette start-up has withdrawn its fruit-flavoured products from US vape stores. The products must now be ordered online, where the company operates age-verification controls. The company is also introducing additional checks, including two-factor authentication and a real-time photograph requirement, expanding its secret shopper scheme, and abandoning its social media accounts. In an email to customers, e-liquid maker Juul Labs said it had decided not to sell any of its fruit flavored e-cigarettes in the US. Menthol- and tobacco-flavoured products will still be available in shops.