Children and families are driving demand for ultrafast broadband , according to Hyperoptic CEO Charles Davies . A recent survey conducted by the ISP revealed that 90 % of parents in London said fast internet connection is important to their children , with more than 40 % admitting that pressure from their offspring influences their purchasing behaviour . The growing popularity of streaming TV ##s , online gaming that rely on fast services and the need for families to connect multiple devices has seen nearly half of parents in the UK change broadband provider over the past five years , with more than 25 % making the change to address the need for greater speed .
Children and teenagers are driving demand for ultrafast broadband, according to Hyperoptic MD Charles Davies. A recent survey commissioned by the ISP revealed that 90% of parents in London said fast internet connection is important to their children, with more than 40% admitting that pressure from their offspring influences their purchasing behaviour. The growing popularity of streaming TV services, online gaming that rely on fast services and the need for families to connect multiple devices has seen nearly half of parents in the UK change broadband provider over the past five years, with more than 25% making the change to satisfy the need for greater speed.