And this has contributed to a 25 per cent rise in demand for domestic cleaners over the past five years, according to insurer Esure. Demand for domestic cleaners has risen by 25% over the past five years, according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling.com supported the findings, and claimed that the sharing economy "played a big part in the trend. " The rise in demand comes at an interesting time when London rents have been rising faster than wages since 2012, with average rent growth hitting £4,600 per annum between 2014 and 2016.
Demand for domestic cleaners has risen by 25% over the past five years, according to insurer Esure, which claims that the bulk of the demand is being driven by millennials looking to hire cleaners as they are "too busy" to clean their own flats. Figures from cleaning site Helpling.com supported the findings, and claimed that the sharing economy "played a big part in the trend." The rise in demand comes at an interesting time when London rents have been rising faster than wages since 2012, with average rent growth hitting £4,600 per annum between 2014 and 2016.