Facebook has offered US users the option to vote for 750,000 non - friends on its platform as part of friends ' birthday celebrations . Two weeks ahead of a friend 's birthday , users will receive a message from Facebook in their News ##room which encourages them to support the cause . Facebook has also released birthday videos which , much like its " friendship anniversary videos " , collate and animate previous posts for inclusion on users ' timelines .
Facebook has given US users the option to fundraise for 750,000 non-profits on its platform as part of friends' birthday celebrations. Two weeks ahead of a friend's birthday, users will receive a message from Facebook in their News Feed which invites them to support the cause. Facebook has also introduced birthday videos which, much like its "friendship anniversary videos", collate and animate previous posts for presentation on users' timelines.