Toyota will soon begin testing out a new online sales system that will allow buyers to completely avoid visiting a car dealership at all. The system, called “Online Car-Buying Service,” is being tested in the United States and Japan with some success. To begin with the new system will be limited to the small Scion brand, however if it is successful the online approach will be expanded in the future to the Toyota and Lexus brands. Unfortunately, for the time being, the system is limited to the relatively small Scion brand, but presuming that all goes well, this approach will be expanded in the future to the Toyota and Lexus brands. "People want to spend less time in the dealership," stated Doug Murtha, the Toyota Vice President that runs Scion.
Toyota will soon begin testing out a new online sales system that will allow buyers to completely avoid visiting a car dealership at all. The system, called “Online Car-Buying Service,” is being tested in the United States and Japan with some success. To begin with the new system will be limited to the small Scion brand, however if it is successful the online approach will be expanded in the future to the Toyota and Lexus brands. "People want to spend less time in the dealership," stated Doug Murtha, the Toyota Vice President that runs Scion.