Sony is partnering with six Japanese taxi companies to launch a ride - hailing service in the country . “It’s clear to me that we need to come in with partnership in mind, and in particular a partnership with the taxi industry here, which actually has a very, very strong product,” Khosrowshahi said, according to Bloomberg. As well as offering access to a combined fleet of around 10,000 cars , the service 's app will use artificial intelligence to predict demand , allowing more efficient use of drivers . Sony is also working on a platform that will allow other taxi firms to participate , and will launch a payment service at the same time as the ride - hailing project . The company 's entry comes as Uber CEO Dara Lee is aiming to push into the Japanese market , which is worth $ 16bn .
Sony is partnering with six Japanese taxi companies to launch a ride - hailing service in the country . As well as offering access to a combined fleet of around 10,000 cars , the service 's app will use artificial intelligence to predict demand , allowing more efficient use of drivers . Sony is also working on a platform that will allow other taxi firms to participate , and will launch a payment service at the same time as the ride - hailing project . The company 's entry comes as Uber CEO Dara Lee is aiming to push into the Japanese market , which is worth $ 16bn .