Spending on the Australian mobile advertising market rose by an estimated 33.5% to AUD 1,731m in Q1 2016, according to the latest report by the Interactive Advertising Bureau and PWC. Although Google and Facebook, who dominate the marketplace, do not release any figures, Morgan Stanley suggests as much as 85% of all “new advertising dollars” goes to the US giants. So before we get to the latest local data, here’s a few little factoids to consider as context. The rise is partly due to a shift from traditional TV ads towards digital ads, which are more likely to be seen when people have already made up their minds.
Spending on the Australian mobile advertising market rose by an estimated 33.5% to AUD 1,731m in Q1 2016, according to the latest report by the Interactive Advertising Bureau and PWC. Although Google and Facebook, who dominate the marketplace, do not release any figures, Morgan Stanley suggests as much as 85% of all “new advertising dollars” goes to the US giants. The rise is partly due to a shift from traditional TV ads towards digital ads, which are more likely to be seen when people have already made up their minds.