The campaign will launch on 30 August in over 280 stores and will run for three months to support the brand’s new polaroid-inspired advertising campaign. River Island and Snapchat have launched a location-based ‘ polaroid ’ campaign to enable users to utilise branded River Island filters while visiting stores in the Republic of Ireland and UK . Set to highlight different brand and cultural messages on a seasonal basis, the function will last for Autumn/Winter to support the retailer’s Snap & Share -inspired advertising campaign.
River Island and Snapchat have launched a location-based ‘ polaroid ’ campaign to enable users to utilise branded River Island filters while visiting stores in the Republic of Ireland and UK . Set to highlight different brand and cultural messages on a seasonal basis, the function will last for Autumn/Winter to support the retailer’s Snap & Share -inspired advertising campaign.