Governments and other agencies have recognised the importance of "counter-narratives" in combating extremism online - such as propaganda videos by Islamic State of Iraq and the Levant, also known as Isis- by encouraging moderate Muslims or other groups to challenge terrorist ideologies. Google has unveiled a pilot scheme in which its search engine would return anti - radicalisation messages to anyone typing in extremism - related words . Dr Peter House , a senior Google executive , revealed that the company is “ working on counter - narratives around the world … When people put potentially damaging search terms into our search engine they ( will ) also find these counter narratives . ” The project will bring up these different narratives through ‘ AdWords ’ ( Google 's sponsored links ) , rather than the search results themselves . " House said that Google would be offering AdWords grants to non - governmental organisations ( NGOs ) so that they could create “ meaningful counter - speech ads ” , which would appear in response to search queries such as ‘ join ISIS ’ .
Google has unveiled a pilot scheme in which its search engine would return anti - radicalisation messages to anyone typing in extremism - related words . Dr Peter House , a senior Google executive , revealed that the company is “ working on counter - narratives around the world … When people put potentially damaging search terms into our search engine they ( will ) also find these counter narratives . ” The project will bring up these different narratives through ‘ AdWords ’ ( Google 's sponsored links ) , rather than the search results themselves . " House said that Google would be offering AdWords grants to non - governmental organisations ( NGOs ) so that they could create “ meaningful counter - speech ads ” , which would appear in response to search queries such as ‘ join ISIS ’ .