The Newspaper Association of America (NAA) has lodged a complaint with the Federal Trade Commission (FTC), and requested an investigation into what it claims are deceptive ad-blocking technologies that mislead consumers. the newspaper group said Arlington, VA – May 26, 2016 – The Newspaper Association of America (NAA) today filed a Complaint and Request for Investigation with the Federal Trade Commission (FTC) alleging that certain ad blocking technologies and related services violate Section 5 of the FTC Act as unfair and deceptive trade practices. In its complaint, which was filed on behalf of the National Advertising Division in Washington, D.C., the NAA says that Google is using “deceptively marketed technology” to prevent people from seeing ads they want The NAA has asked the FTC to focus its attention on ad-blocking companies that have implemented business models that deceive consumers and thereby, negatively affect their user experience.
The Newspaper Association of America (NAA) has lodged a complaint with the Federal Trade Commission (FTC), and requested an investigation into what it claims are deceptive ad-blocking technologies that mislead consumers. In its complaint, which was filed on behalf of the National Advertising Division in Washington, D.C., the NAA says that Google is using “deceptively marketed technology” to prevent people from seeing ads they want The NAA has asked the FTC to focus its attention on ad-blocking companies that have implemented business models that deceive consumers and thereby, negatively affect their user experience.