Which? has called on the Advertising Standards Authority (ASA) to prevent companies such as Sky, BT, Virgin Media, TalkTalk, EE, Three, and O2, from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. According to the consumer watchdog, 15m UK households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA said it was aware of the issue but had no immediate plans to act.
Which? has called on the Advertising Standards Authority (ASA) to prevent companies such as Sky, BT, Virgin Media, TalkTalk, EE, Three, and O2, from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. According to the consumer watchdog, 15m UK households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA revealed last week that it is conducting research into customers’ understanding of claims about broadband speed in advertising, with results to be published this autumn.