On average, consumers who viewed native advertising were 21% more likely to go and shop in-store, according to a study of three US national campaigns in Q4 2016. The report, conducted by location intelligence firm Placed and native ad platform Sharethrough, found that native ads help drive more in-store visits when compared with display ads. advertisement advertisement --The “Consumers are increasingly looking for ways to engage with brands they know or trust, whether through social media channels like Facebook or mobile apps, as well as offline experiences such as shopping at brick-and-mortar
On average, consumers who viewed native advertising were 21% more likely to go and shop in-store, according to a study of three US national campaigns in Q4 2016. The report, conducted by location intelligence firm Placed and native ad platform Sharethrough, found that native ads help drive more in-store visits when compared with display ads. “Consumers are increasingly looking for ways to engage with brands they know or trust, whether through social media channels like Facebook or mobile apps, as well as offline experiences such as shopping at brick-and-mortar