Yahoo and Moat have announced a partnership that will provide marketers with more ways to measure Yahoo Gemini native video ad campaigns. As part of the new partnership, Yahoo is guaranteeing managed advertisers a viewability threshold for desktop display, video and native video campaigns running on the BrightRoll DSP for video and on Yahoo Premium. This means that guaranteed viewability is now available for Yahoo campaigns in partnership with Moat and other accredited third-party vendors "Cross-platform measurement and analytics have become increasingly important for marketers and we are truly excited to expand our partnership with Yahoo to not only measure viewability, but also to measure metrics that go beyond viewability," Jonah Goodhart, CEO and co-founder of Moat, said in this Yahoo blog post. "Ultimately we believe the currency of digital advertising will require human and viewable impressions as the base, but marketers will look to move toward business outcomes and effectiveness signals including those enabled by Moat Attention Analytics." Read more.
Yahoo and Moat , the web 's largest digital advertising search engine , have announced a partnership to provide new viewability measurement capabilities , with more transparency and control , for Yahoo ! native video ad campaigns . The partnership will offer advertisers cross - platform video viewability data .