WPP 's Communications agency , tenthavenue , has partnered with Ozonetel to build a new version of Electra , the mobile marketing platform catering for developing markets . This new platform will allow brands to utilise enhanced mobile marketing capabilities . We are excited to now extend this support to WPP clients.” Rupert Jones , global CEO for Google , said , “ This partnership is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content . ”
WPP 's Communications agency , tenthavenue , has partnered with Ozonetel to build a new version of Electra , the mobile marketing platform catering for developing markets . This new platform will allow brands to utilise enhanced mobile marketing capabilities . Rupert Jones , global CEO for Google , said , “ This partnership is an incredible leap forward for brands operating in developing markets who understand the value in reaching consumers with optimal personalised content . ”