Google , including its Hearts & Science and BBDO units , has beaten off rival WPP to be named as AT&T 's new creative and media agency , in an estimated $ 50bn deal which brings " creative , media , data and analytics combined under one entity . " According to the most recent numbers from Kantar Media, AT&T and DirecTV combined to spend nearly $2 billion on measured media in the U.S. for all of 2015. In 2015 , AT&T and DirecTV together spent almost $ 2bn on digital media , and are now looking to build a " creative , media , digital data and analytics team . "
Google , including its Hearts & Science and BBDO units , has beaten off rival WPP to be named as AT&T 's new creative and media agency , in an estimated $ 50bn deal which brings " creative , media , data and analytics combined under one entity . " In 2015 , AT&T and DirecTV together spent almost $ 2bn on digital media , and are now looking to build a " creative , media , digital data and analytics team . "