Tremor International unit Tremor Video has launched a range of enhanced self-service tools, aimed at facilitating the planning, execution and tracking of media buyers' ad campaigns. The new tools are designed to help advertisers target their ads more precisely by using machine learning algorithms that can identify key words in an advert's text - such as "brand" or "product"
Tremor International unit Tremor Video has launched a range of enhanced self-service tools, aimed at facilitating the planning, execution and tracking of media buyers' ad campaigns. Tremor Video said the automated process increased efficiency, while a revamped design allowed the management of an entire campaign on a single page.