In China , merchandise retailers are doing brisk business selling Knick No . 23 jerseys . The New York Knick point guard has himself has filed to trademark `` Linsanity : The Improbable Rise of Jeremy Lin '' But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Jeremy Lin 's 's English and Chinese names as trademarks in China .
In New York , merchandise retailers are doing brisk business selling Jeremy Lin 's No . 17 jerseys . The New York Knick point guard has himself has filed to trademark `` Linsanity '' But Lin may not win the trademark in China , where laws favor early applicants . A Chinese retailer has registered Lin 's English and Chinese names as trademarks in China .