Accor and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the next five years, seeking to improve the customer experience. The companies said they will work together on projects that include “personalized shopping experiences,” as well as online retail stores for apparel, home goods and other products. The collaboration coincides with the roll-out of ALL - Accor Live Limitless, Accor’s soon-to-be launched loyalty programme. Beyond accommodation, Accor’s services offer new ways to work, live and play, including its co-working brands.
Accor and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the next five years, seeking to improve the customer experience. Accor will leverage Alibaba’s nearly 700 million strong customers base with its “Haoke” programme, which welcomes Chinese guests to hotels with Chinese speaking staff and incorporates Chinese language, food and services payment systems to meet their needs. The collaboration coincides with the roll-out of ALL - Accor Live Limitless, Accor’s soon-to-be launched loyalty programme. Beyond accommodation, Accor’s services offer new ways to work, live and play, including its co-working brands.