Eyeo GmbH , the company behind Adblock Plus , launched its first programmatic technology for ad - blocking audiences on 12 September . “What makes AAX unique in the space is that it’s truly a different audience,” he said. The Acceptable Ads platform , which has been in testing for several months , will target users of the company 's Yahoo ! service , allowing buyers to target those who have opted into the service . Only a small number of companies are thought to be participating in the project , but the company 's CEO , Till Faida , has revealed that 40 of the US 's 50 most - trafficked sites , and 20 % of the top 10,000 globally , are already using the network .
Eyeo GmbH , the company behind Adblock Plus , launched its first programmatic technology for ad - blocking audiences on 12 September . The Acceptable Ads platform , which has been in testing for several months , will target users of the company 's Yahoo ! service , allowing buyers to target those who have opted into the service . Only a small number of companies are thought to be participating in the project , but the company 's CEO , Till Faida , has revealed that 40 of the US 's 50 most - trafficked sites , and 20 % of the top 10,000 globally , are already using the network .