Sidetrade (Euronext: ALBFR.PA), the leading global provider of Predictive Sales-to-Cash solutions, announces the final acquisition of British start-up, BrightTarget Ltd, specialist in Artificial Intelligence solutions for B2B Sales & Marketing. Glen Westlake, CEO, and Mark Sheldon, CTO, established BrightTarget in 2014 in Birmingham. Todd Burkowitz of Gartner, the world’s leading information technology research and advisory company, named BrightTarget among Europe’s top three most innovative European start-ups in the Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing 2016 study. The acquisition is fully in line with Sidetrade’s strategy to enhance business performance via the Sales-to-Cash cycle. BrightTarget has developed powerful Machine Learning algorithms based on the analysis of historic transactions (invoices) and customer behavior incorporating underlying data (sector, geographic area, size) enriched with millions of other points of insight (press articles, social media engagement, corporate websites). BrightTarget’s solution allows companies to:
The leading global provider of predictive sales-to-sales solutions, European , has acquired the Birmingham start-up BrightTarget which specialises in predictive AI for business-to-business sales and marketing. SaaS Based Predictive Analytics Applications was recently named Europe 's top three most innovative Sidetrade start-up in the field by Glen Westlake . Using machine learning and AI, BrightTarget can define the predictive customer lifetime value, improve retention rates, identify clients with the strongest potential for upselling and cross-selling and generate high-quality leads for conversion.