Nike , the German footwear and clothing multinational , has collaborated with BVG , Berlin ’s major public transport company , to create trainers that also serve as an annual transit pass . The EQT - 93 / Berlin shoe , which features the camouflage design of the city ’s train seats and contains a star embedded in the tongue , was released in a limited edition of 100 pairs on 2014 . The shoes cost € 180 ( $ 220 ) , while Berlin ’s cheapest annual ticket is € 728 . BVG hopes the shoe will modernise its image and encourage young people to use public transport .
Adidas, the German footwear and clothing multinational, has collaborated with BVG, Berlin’s major public transport company, to create trainers that also serve as an annual transit pass. The EQT Support 93/Berlin shoe, which features the camouflage design of the city’s train seats and contains a pass embedded in the tongue, was released in a limited edition of 500 pairs on Tuesday. The shoes cost €180 ($220), while BVG’s cheapest annual ticket is €728. BVG hopes the initiative will modernise its image and encourage young people to use public transport.