As the company looks to deliver more personalized advertising, it may face more questions about privacy, but Fanning said Pandora doesn’t collect any personally identifiable information about users except for their email addresses. Pandora has unveiled three new capabilities to help tailor advertisements for customers. An announcement said advertisers will now be able to dynamically assemble different audio ads for different listeners, sequentially target ads so that they fit together into a larger strategy, as well as producing shorter ad formats ranging from four to 10 seconds in length. The company also announced the launch of its first mobile app, which allows users to create custom radio stations and listen to them on their smartphone.
Pandora has unveiled three new capabilities to help tailor advertisements for customers. An announcement said advertisers will now be able to dynamically assemble different audio ads for different listeners, sequentially target ads so that they fit together into a larger strategy, as well as producing shorter ad formats ranging from four to 10 seconds in length. The company also announced the launch of its first mobile app, which allows users to create custom radio stations and listen to them on their smartphone.