Search - and - discovery service Foursquare has launched its latest insight app , Restaurant Analytics , after a successful beta test with companies including Taco Bell and TGI Fridays . The app from the New York - based international company targets businesses that opt in to measure in - store footfall , offering new business opportunities . The insights app can , for example , prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics . " Analysts or strategists can understand what ’s happening not only with their business but in their category and competitive set , ” said Mike Harkey , Foursquare ’s vice - president of business development .
Search-and-discovery service Foursquare has launched its latest insight tool, Foursquare Analytics, following a successful beta test with companies including Taco Bell and TGI Fridays. The app from the New York-based international company allows businesses that opt in to measure in-store footfall, offering new advertising opportunities. The insights generated could, for example, prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics. "Analysts or strategists can understand what’s happening not only with their business but in their category and competitive set,” said Mike Harkey, Foursquare’s vice-president of business development.