Procter & Gamble plans to reinvent media and brands for broader reach , adopt more direct engagement with consumers and cut the amount of work being outsourced to suppliers and agencies according to David Pritchard , the company ’s chief executive officer . The set-up is yet to prove its creative worth as a standalone entity (although P&G stated ‘It’s Borrowing ideas from Silicon Valley start - ups , Pritchard has introduced “ lean innovation ” by creating 130 internal start - ups , hand picked teams of three or four people own and solve problems , and engaging with consumers .
Procter & Gamble plans to reinvent media and brands for broader reach , adopt more direct engagement with consumers and cut the amount of work being outsourced to suppliers and agencies according to David Pritchard , the company ’s chief executive officer . Borrowing ideas from Silicon Valley start - ups , Pritchard has introduced “ lean innovation ” by creating 130 internal start - ups , hand picked teams of three or four people own and solve problems , and engaging with consumers .