As the industry's global success relies on an international workforce and its ability to attract and retain international workers, the committee recommended that the government negotiates deals with other countries under which international workers with a job offer in the advertising industry will have the right to work in the UK. Senior figures in the UK 's House of Lords have called on the Competition and Markets Authority ( CMA ) to examine whether Google and Facebook 's advertising duopoly is unfair to both consumers and businesses . The move follows a report by the House of Lords Communications Committee , compiled after testimony from figures including former WPP CEO Sir Martin Sorrell , as well as Facebook and Google representatives . Previously , the CMA had not studied the sector due to a lack of resources .
Senior figures in the UK 's House of Lords have called on the Competition and Markets Authority ( CMA ) to examine whether Google and Facebook 's advertising duopoly is unfair to both consumers and businesses . The move follows a report by the House of Lords Communications Committee , compiled after testimony from figures including former WPP CEO Sir Martin Sorrell , as well as Facebook and Google representatives . Previously , the CMA had not studied the sector due to a lack of resources .