Instagram has changed its feed to show more new posts and to stop the feed refreshing posts back to the top while they are still scrolling . The app was criticized in June 2016 when it changed from a reverse chronological feed to a relevancy - based feed , which users complained led to an increase in older people appearing in the feed . In fact, the #DeleteFacebook trend seems to overlook the corporate parent company that owns Instagram, WhatsApp, and Oculus. It also cut out the less - successful professional content , which had a negative impact on businesses .
Instagram has changed its feed to show more new posts and to stop the feed refreshing posts back to the top while they are still scrolling . The app was criticized in June 2016 when it changed from a reverse chronological feed to a relevancy - based feed , which users complained led to an increase in older people appearing in the feed . It also cut out the less - successful professional content , which had a negative impact on businesses .