Social media giant eMarketer ’s digital ad revenue has been forecast to reach £ 1.19bn , breaching £ first for the first time. Market research firm eMarketer ’s figures show a year-on- year increase of 31% , though the company's previous forecast from February predicted less at 23% . Meanwhile, Twitter, which grew by 71.1% last year, will grow by 14% to 153.3m in 2016. The latest forecast predicts growth of 23% to £ 1.46bn in year and a 19% increase to £1.73bn in 2018 . eMarketer ’s predictions are based on Facebook ’s updates to mobile video formats, increased ad revenue from mobile news feeds and new Instagram ad formats.
Social media giant eMarketer ’s digital ad revenue has been forecast to reach £ 1.19bn , breaching £ first for the first time. Market research firm eMarketer ’s figures show a year-on- year increase of 31% , though the company's previous forecast from February predicted less at 23% . The latest forecast predicts growth of 23% to £ 1.46bn in year and a 19% increase to £1.73bn in 2018 . eMarketer ’s predictions are based on Facebook ’s updates to mobile video formats, increased ad revenue from mobile news feeds and new Instagram ad formats.