The leading global provider of predictive sales-to-sales solutions, European , has acquired the Birmingham start-up BrightTarget which specialises in predictive AI for business-to-business sales and marketing. SaaS Based Predictive Analytics Applications was recently named Europe 's top three most innovative Sidetrade start-up in the field by Glen Westlake . Using machine learning and AI, BrightTarget can define the predictive customer lifetime value, improve retention rates, identify clients with the strongest potential for upselling and cross-selling and generate high-quality leads for conversion.
The leading global provider of predictive sales-to-sales solutions, Sidetrade, has acquired the UK start-up BrightTarget which specialises in predictive AI for business-to-business sales and marketing. BrightTarget was recently named Europe's top three most innovative European start-up in the field by Gartner. Using machine learning and AI, BrightTarget can define the predictive customer lifetime value, improve retention rates, identify clients with the strongest potential for upselling and cross-selling and generate high-quality leads for conversion.