A lack of ad space on Facebook's News Feed means that the platform is increasingly likely to compromise the user experience. Facebook has been under fire for its handling of privacy and data in recent months. The monthly average revenue per user for Western users is $3.33 versus 53 cents for the rest of the world. To address this, Facebook has sought to expand beyond its News Feed ad offering with Video and Instant Articles, but the pressure to increase ad inventory threatens to compromise the user experience, as it seeks to balance short-term revenue with long-term user engagement.
A lack of ad space on Facebook's News Feed means that the platform is increasingly likely to compromise the user experience. Facebook has been under fire for its handling of privacy and data in recent months. To address this, Facebook has sought to expand beyond its News Feed ad offering with Video and Instant Articles, but the pressure to increase ad inventory threatens to compromise the user experience, as it seeks to balance short-term revenue with long-term user engagement.