2014 , Clorox , a cleaning supply company, will spend half times as much on digital advertising purchased with automated buying tools than it did in 2014 . This means programmatic buying will account for about 50% of its digital budget. Despite the visibility issues that surround programmatic, Clorox is "very confident" it is getting good value and a good return from programmatic. Cleaning supply company Clorox is a big believer in programmatic online advertising, despite industry-wide challenges around fraud, viewability and transparency. The other half of Clorox 's budget will be spent on more customised programs with companies such as BuzzFeed , BuzzFeed and Eric Reynolds , which often involve sponsored content or "native" ads.
2014 , Clorox , a cleaning supply company, will spend half times as much on digital advertising purchased with automated buying tools than it did in 2014 . This means programmatic buying will account for about 50% of its digital budget. Despite the visibility issues that surround programmatic, Clorox is "very confident" it is getting good value and a good return from programmatic. The other half of Clorox 's budget will be spent on more customised programs with companies such as BuzzFeed , BuzzFeed and Eric Reynolds , which often involve sponsored content or "native" ads.