The BBC is to run ads on its podcasts outside the UK , in partnership with technology company Google , as part of an effort to attract new funding . It means podcasts being brought into line with the BBC ’s online news TV channel , and its website , which already have ads . Some of the BBC's most popular podcast offerings are Global News Podcast and World Business Report from the BBC World Service; Friday Night Comedy All podcasts available outside the UK will have a 30-second ad at the beginning and end . Acast wants to maximise earnings while making sure the ads are not aimed at UK listeners . BBC podcasts began in 2004 and the corporation is now one of the world ’s largest podcast producers .
The BBC is to run ads on its podcasts outside the UK , in partnership with technology company Google , as part of an effort to attract new funding . It means podcasts being brought into line with the BBC ’s online news TV channel , and its website , which already have ads . All podcasts available outside the UK will have a 30-second ad at the beginning and end . Acast wants to maximise earnings while making sure the ads are not aimed at UK listeners . BBC podcasts began in 2004 and the corporation is now one of the world ’s largest podcast producers .