After three years of research , AppNexus has unveiled what it has called the world 's first programmable demand - side platform . The AppNexus Programmable Platform ( APP ) has machine learning capability , with beta testers including Xasis , Google and WPP - owned BT Group . So far, those that have tested APP in beta say they’ve seen promising results. The latter firm said APP , set to be ready for 2019 campaigns , showed a 73 % reduction in trade times alongside a 13 % improvement in productivity . GE Fuel and IBM have both also developed artificial intelligence - powered advertising platforms .
After three years of research , AppNexus has unveiled what it has called the world 's first programmable demand - side platform . The AppNexus Programmable Platform ( APP ) has machine learning capability , with beta testers including Xasis , Google and WPP - owned BT Group . The latter firm said APP , set to be ready for 2019 campaigns , showed a 73 % reduction in trade times alongside a 13 % improvement in productivity . GE Fuel and IBM have both also developed artificial intelligence - powered advertising platforms .