The streaming giant will also look to increase earned media by utilising the Netflix brand as well as hosting events for journalists and social media influencers. On - demand streaming service Netflix is set to spend $ 1bn on advertising this year and ramp up its programmatic offerings as it seeks to grow its customer base , according to a company spokesperson . As of Q1 2017 , Netflix had 98.75 million members , with 94.36 million paying subscribers . It also had 3.5 million international customers between January and March . However , it admitted numbers were affected by the decision to move series five of House of Cards to Q2 from 2018 . In total , the company has $ 2bn in negative cash flow this year to aggressively grow its product offering .
On - demand streaming service Netflix is set to spend $ 1bn on advertising this year and ramp up its programmatic offerings as it seeks to grow its customer base , according to a company spokesperson . As of Q1 2017 , Netflix had 98.75 million members , with 94.36 million paying subscribers . It also had 3.5 million international customers between January and March . However , it admitted numbers were affected by the decision to move series five of House of Cards to Q2 from 2018 . In total , the company has $ 2bn in negative cash flow this year to aggressively grow its product offering .