Tech giant Google is partnering with start - up companies to offer try - before - you - buy interactive events , featuring Made by Google products . at least that’s what Google is betting on right now. Available at seven different b8ta locations , the demos offer the opportunity to get to grips with items found on the various rooms in a store . The event follows the start - up 's collaboration with eventual investor Macy 's , in which b8ta enhanced the firm 's experiential - based retail concept .
Tech giant Google is partnering with start - up companies to offer try - before - you - buy interactive events , featuring Made by Google products . Available at seven different b8ta locations , the demos offer the opportunity to get to grips with items found on the various rooms in a store . The event follows the start - up 's collaboration with eventual investor Macy 's , in which b8ta enhanced the firm 's experiential - based retail concept .