Virtual reality (VR) can benefit real estate marketing, allowing realtors and prospective home buyers to physically interact with a digital environment. Matterport's 3D modelling camera captures 10 million points in space per second as it spins. The images it captures are then stitched together using the Matterport app and the resulting files can be easily embedded in a WordPress post, creating a realistic dollhouse model that viewers can virtually walk through. VR is also being used by developers for interactive experiences such as virtual tours of historic buildings or video games where players have to navigate through an environment while interacting with objects on screen.
Virtual reality (VR) can benefit real estate marketing, allowing realtors and prospective home buyers to physically interact with a digital environment. Matterport's 3D modelling camera captures 10 million points in space per second as it spins. The images it captures are then stitched together using the Matterport app and the resulting files can be easily embedded in a WordPress post, creating a realistic dollhouse model that viewers can virtually walk through. Matterport give several examples of VR use for real estate marketing from remote viewing of properties and facilities management reporting to more amusing uses such as recreating TV sets and immersive storytelling.