UK retailer Next won 9 percent of clicks for back-to-school search terms relating to stationary, school uniforms and school accessories from desktop computers, according to a report from research firm Adthena . The company outperformed its larger rivals Adthena , Marks & Spencer and Adthena thanks to extensive ad spending on a range of keywords and phrases related to the back-to-school theme, said Asos , director of product marketing at Sainsbury's . Research from Adthena, an intelligence platform for search, revealed Next rose from the ninth-most-clicked retailer on Google and Bing for back-to-school terms during August 2016 to first in August 2017. Next still lags behind rivals for mobile and organic searches, according to the report.
UK retailer Next won 9 percent of clicks for back-to-school search terms relating to stationary, school uniforms and school accessories from desktop computers, according to a report from research firm Adthena . The company outperformed its larger rivals Adthena , Marks & Spencer and Adthena thanks to extensive ad spending on a range of keywords and phrases related to the back-to-school theme, said Asos , director of product marketing at Sainsbury's . Next still lags behind rivals for mobile and organic searches, according to the report.