MediaMonks collaborated with a long list of others from the media sector and beyond to produce Runaway Train 25, a cross-industry initiative to create a tool to help search for missing children. The project is being launched today at an event in New York City hosted by Google CEO Sundar Pichai. It automatically updates itself with the profiles of missing children from the National Center for Missing and Exploited Children databased according to the viewer’s location, which can be shared on social media platforms. The video was released ahead of National Missing Children's Day on 25 May.
MediaMonks collaborated with a long list of others from the media sector and beyond to produce Runaway Train 25, a cross-industry initiative to create a tool to help search for missing children. Updating the original “Runaway Train” video from the 1990’s, the new version uses geolocation technology to transform the video into a search tool. It automatically updates itself with the profiles of missing children from the National Center for Missing and Exploited Children databased according to the viewer’s location, which can be shared on social media platforms. The video was released ahead of National Missing Children's Day on 25 May.