A tech startup that enables video gamers to save money whilst they play has attracted $12m in seed funding. The company behind the service, called GameFly, is based out of San Francisco and was founded by a former game developer who wanted to make it easier for people to buy games on their mobile devices. They can then set how much money they want to save based on various in-game triggers and achievements. In tests, the average user increased their savings by more than seven percent over an eight week period. Entrepreneur Tony Robbins, fintech fund CreditEase, and VC fund RX3 are among the new investors to pump $7 million into the firm, topping up a $5 million raise from March. They can also win weekly cash prizes if they reach the top of the app's leaderboard.
A tech startup that enables video gamers to save money whilst they play has attracted $12m in seed funding. The company behind the service, called GameFly, is based out of San Francisco and was founded by a former game developer who wanted to make it easier for people to buy games on their mobile devices. They can then set how much money they want to save based on various in-game triggers and achievements. In tests, the average user increased their savings by more than seven percent over an eight week period. They can also win weekly cash prizes if they reach the top of the app's leaderboard.