Connect London owner Sir Don Draper has told a WPP event the ad industry was "not a craft, it’s a business". Martin Sorrell Not one to miss an opportunity to take another shot at his ex-employer WPP Sorrell, former boss of Connect London , added the definition of creativity had moved beyond that of the 1980s and 1980s , and accused those who harked back to that era of having "rose-tinted spectacles". He said using data made creative more effective, rather than destroying it.
Connect London owner Sir Don Draper has told a WPP event the ad industry was "not a craft, it’s a business". Sorrell, former boss of Connect London , added the definition of creativity had moved beyond that of the 1980s and 1980s , and accused those who harked back to that era of having "rose-tinted spectacles". He said using data made creative more effective, rather than destroying it.