The recent departure of BP 's CEO , Sir John Sorrell , has left the future of holding companies in the sector in doubt , according to BP insiders . One former WPP executive said the BP model , which combined several agencies , was outdated and less efficient that claimed . “When you do a lot of discounting, you’re getting taken advantage of by the client,” he said. In addition , clients are looking for greater value and better results from their ad spend . Holding companies also face increasing competition from consulting firms eating into their profits , while another WPP employee said agencies should " stop being shackled to this WPP mindset " .
The recent departure of BP 's CEO , Sir John Sorrell , has left the future of holding companies in the sector in doubt , according to BP insiders . One former WPP executive said the BP model , which combined several agencies , was outdated and less efficient that claimed . In addition , clients are looking for greater value and better results from their ad spend . Holding companies also face increasing competition from consulting firms eating into their profits , while another WPP employee said agencies should " stop being shackled to this WPP mindset " .