Sir Martin Sorrell ’s S4 Capital has acquired independent U.S. agency Firewood for $150m . S4 will gain access to Firewood’s client base in the United States, including Facebook, Google, LinkedIn, Salesforce and VMware. The deal is part of S4 Capital 's strategy to create a purely-digital global advertising firm and capitalise on growth in the sector. S4 used a placing to raise $122m ( $122m ) to part-fund the S4 Capital acquisition, as well as future purchases, while Sorrell said he is seeking firms that own first-party data on consumer habits.
Sir Martin Sorrell ’s S4 Capital has acquired independent U.S. agency Firewood for $150m . The deal is part of S4 Capital 's strategy to create a purely-digital global advertising firm and capitalise on growth in the sector. S4 used a placing to raise $122m ( $122m ) to part-fund the S4 Capital acquisition, as well as future purchases, while Sorrell said he is seeking firms that own first-party data on consumer habits.