Supply-side platform (SSP) Sharethrough announced it will partner with Kantar Millward Brown to develop research tools that analyse the impact of brand marketers' native advertising campaigns. The partnership is part of a wider effort by SSP, which has been working on its own bespoke analysis for some time, and also includes consultancy firm IDC as well as media agency WPP. The tools will also help brands access larger audiences and provide advanced audience panels.
Supply-side platform (SSP) Sharethrough announced it will partner with Kantar Millward Brown to develop research tools that analyse the impact of brand marketers' native advertising campaigns. A new survey framework provided by Kantar Millward Brown enables Sharethrough clients to ask more questions of their mobile native campaigns' effectiveness as their campaigns run. The tools will also help brands access larger audiences and provide advanced audience panels.