http://digiday.com/?p=169490 Snapchat updated its policies on Tuesday, allowing them to use customer data to embrace targeted advertising, meaning they are now able to compete for bigger digital ad budgets. The new policy allows the company to share user information with advertisers and other third parties in order to target ads more effectively. While avoiding 'ads that are so custom-tailored that they feel invasive or uncomfortable', Snapchat has been expanding its ability to targett versus age, location and gender in an effort to 'increase parity with other networks.'
Snapchat updated its policies on Tuesday, allowing them to use customer data to embrace targeted advertising, meaning they are now able to compete for bigger digital ad budgets. The new policy allows the company to share user information with advertisers and other third parties in order to target ads more effectively. While avoiding 'ads that are so custom-tailored that they feel invasive or uncomfortable', Snapchat has been expanding its ability to targett versus age, location and gender in an effort to 'increase parity with other networks.'