Amazon is looking to shift how India does its online shopping with an aggressive investment push . CEO Jeff Bezos promised to invest $5 billion into India during Prime Minister Narendra Modi’s Traditionally , Indian consumers have largely ignored attempts by some of the nation 's largest businesses to open supermarkets and launch online grocery websites , preferring to explore local markets instead . However , Amazon is hoping via heavy investment to succeed where others have failed , tapping into the fastest growing e - commerce market globally . Amazon 's investment includes its recent deal to buy US grocer Whole Foods for $ 13.7bn , and sources said it is interested in buying India 's largest online grocer , Big Basket . It has also stepped up its investment in its India business by another $ 260 m .
Amazon is looking to shift how India does its online shopping with an aggressive investment push . Traditionally , Indian consumers have largely ignored attempts by some of the nation 's largest businesses to open supermarkets and launch online grocery websites , preferring to explore local markets instead . However , Amazon is hoping via heavy investment to succeed where others have failed , tapping into the fastest growing e - commerce market globally . Amazon 's investment includes its recent deal to buy US grocer Whole Foods for $ 13.7bn , and sources said it is interested in buying India 's largest online grocer , Big Basket . It has also stepped up its investment in its India business by another $ 260 m .