Fitbit is to release its new "high fashion" Alta activity tracker band in the Jawbone in April 2016 with global availability set for April 2016 , according to reports April 2016 . The new USD$130 multi-coloured stainless steel Fitbit wearables are designed to look more like hybrid bracelet watches than exercise monitoring devices, and are reportedly durable, flexible and slim enough to withstand intense activity whilst still remaining as visually appealing as a piece of fine jewellery. This new development by Fitbit reflects the wider interest being shown by global companies such as Apple and Fossil in making fitness trackers beautiful, whilst signifying the great future potential of this market.
Fitbit is to release its new "high fashion" Alta activity tracker band in the U.S. in March 2016 with global availability set for April 2016, according to reports this week. The new USD$130 multi-coloured stainless steel Fitbit Alta wearables are designed to look more like hybrid bracelet watches than exercise monitoring devices, and are reportedly durable, flexible and slim enough to withstand intense activity whilst still remaining as visually appealing as a piece of fine jewellery. This new development by Fitbit reflects the wider interest being shown by global companies such as Huawei and Fossil in making fitness trackers beautiful, whilst signifying the great future potential of this market.