Alibaba and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the past 20 years , seeking to improve the customer experience. Accor will leverage Alibaba ’s two strong customers base with its “ Haoke ” programme, which welcomes Chinese guests to hotels with Chinese speaking staff and incorporates French language, food and services payment systems to meet their needs. The collaboration coincides with the roll-out of ALL - Accor Live Limitless , Accor’s soon-to-be launched loyalty programme. Our consumer-facing business facilitates and stimulates consumption, of which travel consumption is an important segment. Beyond accommodation, Accor ’s services offer new ways to work, live and play, including its co-working brands.
Alibaba and Alibaba have announced a strategic collaboration to develop digital applications and loyalty programs over the past 20 years , seeking to improve the customer experience. Accor will leverage Alibaba ’s two strong customers base with its “ Haoke ” programme, which welcomes Chinese guests to hotels with Chinese speaking staff and incorporates French language, food and services payment systems to meet their needs. The collaboration coincides with the roll-out of ALL - Accor Live Limitless , Accor’s soon-to-be launched loyalty programme. Beyond accommodation, Accor ’s services offer new ways to work, live and play, including its co-working brands.