Native advertising receives a lot of negative press as many see it as deceptive, however it is a valuable tool for engagement. In order for it to be accepted in the industry, stricter guidelines need to be enforced and greater transparency provided for native ads; this could help eradicate any stigma and put power back in the hands of the consumer. In addition, imposing stricter and clearer guidelines would create a better playing field that is supporting of competition. Dr. Ash Nashed, MD is the Founder of Adiant and serves as its Chief Executive Officer. The future of online marketing will not only involve more targeted ads, but also an increase in social media marketing.
Native advertising receives a lot of negative press as many see it as deceptive, however it is a valuable tool for engagement. In order for it to be accepted in the industry, stricter guidelines need to be enforced and greater transparency provided for native ads; this could help eradicate any stigma and put power back in the hands of the consumer. In addition, imposing stricter and clearer guidelines would create a better playing field that is supporting of competition. The future of online marketing will not only involve more targeted ads, but also an increase in social media marketing.