Machine-learning algorithms used to make ad bids via real-time bidding networks more efficient will produce $ 42bn in 2016 ad spend in annual , up from 42bn in annual , according to a study by Investorideas.com Newswire) . The study also found that machine learning could lead to fully-personalised ad delivery and enable computers to understand the images and text on web pages, offering the potential for unique ad campaigns.
Machine-learning algorithms used to make ad bids via real-time bidding networks more efficient will produce $42bn in annual ad spend in 2021, up from an estimated $3.5bn in 2016, according to a study by Juniper Research. The study also found that machine learning could lead to fully-personalised ad delivery and enable computers to understand the images and text on web pages, offering the potential for unique ad campaigns.