Parks Associates has revealed that 79 % of US broadband households are worried about their data security . New research shows 35 % of these households experienced a data security threat in the past year and predicts increased security purchases in the next few years , including smart home items such as smart lighting and video games . The company advocates for increased built - in security protection tools and greater transparency from companies about how they use customer information .
Parks Associates has revealed that 79% of US broadband households are worried about their data privacy. New research shows 35% of these households faced a data security threat in the past year and predicts increased security purchases in the next few years, including smart home items such as smart lighting and video doorbells. The company calls for increased built-in security protection tools and greater transparency from companies about how they use customer information.