daily , Yoyi Digital successfully hosted the first Beijing advertising technology conference in China . The Yoyi-Wasu strategic partnership marks the beginning of China's programmatic TV buying era. This saw the summit host, Yoyi Digital , CEO of Yoyi Digital , reveal that programmatic buying has now reached a mature stage of development. Programmatic buying is soon to be adopted by television after its success on PC, tablet and mobile. With more industry leaders starting to support programmatic advertising, many brands are now incorporating it into their brand strategies.
daily , Yoyi Digital successfully hosted the first Beijing advertising technology conference in China . This saw the summit host, Yoyi Digital , CEO of Yoyi Digital , reveal that programmatic buying has now reached a mature stage of development. Programmatic buying is soon to be adopted by television after its success on PC, tablet and mobile. With more industry leaders starting to support programmatic advertising, many brands are now incorporating it into their brand strategies.