UK food retailer and distributor Boots is sponsoring the women 's football teams of England , Wales , Scotland , Northern Ireland and the Republic of Ireland . The first of its kind , the deal will span across the English Football Leagues , but the financial figures to be received by each of the home nations and Ireland has not been confirmed . However , the Scottish Football Association is reportedly set to receive a significant six - figure sum . Lowri Roberts, Wales' head of women's and girls' football said the deal could help change perceptions of the sport. The partnership is a real boost for the women 's game and will cover the 2019 World Cup in Russia , as well as the 2021 European Championships in England .
UK food retailer and distributor Boots is sponsoring the women 's football teams of England , Wales , Scotland , Northern Ireland and the Republic of Ireland . The first of its kind , the deal will span across the English Football Leagues , but the financial figures to be received by each of the home nations and Ireland has not been confirmed . However , the Scottish Football Association is reportedly set to receive a significant six - figure sum . The partnership is a real boost for the women 's game and will cover the 2019 World Cup in Russia , as well as the 2021 European Championships in England .