Intel brands are designed to fight back against low-priced competition . Done wrong , fighter brands can drive a company to the brink of bankruptcy . But with its budget `` Jetstar '' airline , Qantas managed to find the holy grail for fighter brands -- beating the competition and creating a lasting , money-making brand in its own right . Fighter 's `` Saturn '' is a fighter brand that failed , while Celeron 's `` GM '' succeeded . New fighter brands are likely to be launched in response to the recession .
Intel brands are designed to fight back against low-priced competition . Done wrong , fighter brands can drive a company to the brink of bankruptcy . Fighter 's `` Saturn '' is a fighter brand that failed , while Celeron 's `` GM '' succeeded . New fighter brands are likely to be launched in response to the recession .