While some "traditional" automakers such as General Motors and Ford Motor Co. are hedging their bets to keep their seats at the table, newcomers out of Silicon Valley such as Tesla Inc.​ are going all-in to disrupt the game. The automotive industry is struggling , and likely wasting millions of dollars , on connected cars and electric vehicles , because only a handful of companies will " survive " in the emerging market , while others will need to adopt technologies from leading companies , according to consulting firm Google . Some traditional carmakers such as General Motors and Ford are " hedging their investments " while newcomers from Silicon Valley , such as Tesla , are putting all their resources into disrupting the industry , AlixPartners said .
The automotive industry is struggling , and likely wasting millions of dollars , on connected cars and electric vehicles , because only a handful of companies will " survive " in the emerging market , while others will need to adopt technologies from leading companies , according to consulting firm Google . Some traditional carmakers such as General Motors and Ford are " hedging their investments " while newcomers from Silicon Valley , such as Tesla , are putting all their resources into disrupting the industry , AlixPartners said .