WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over the next few years. For more information about the event, including how to book tickets, click here. He revealed how one of the agency's major clients, Procter & Gamble, was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." The company also announced a new partnership with Adobe for an integrated advertising platform called Adblock Plus, which will allow advertisers to target ads based on their audience rather than geography.
WPP CEO, Sir Martin Sorrell has predicted that digital ad spend is to slow over the next few years. He revealed how one of the agency's major clients, Procter & Gamble, was pulling back on its Facebook ad spend, and said that issues surrounding ad-blocking, fraud, viewability and measurement are "where the debate is." The company also announced a new partnership with Adobe for an integrated advertising platform called Adblock Plus, which will allow advertisers to target ads based on their audience rather than geography.