Drinks manufacturer Eden Mill is celebrating sales success in China , despite rivals Diageo and Paul Ricard suffering a dip in profits . St Andrews - based Eden Mill launched its products in China three months ago , and has attracted affluent customers in big cities including Beijing , Shanghai and Guangzhou . Chief executive Paul Smith said middle - class Chinese customers were interested in products with an “ artisanal ” feel , while the rise of social media had given “ brands that are on trend ” what he called “ significant opportunities ” .
Drinks company Eden Mill is celebrating sales success in China, despite rivals Diageo and Pernod Ricard suffering a dip in profits. St Andrews-based Eden Mill launched its gin in China three months ago, and has targeted affluent customers in big cities including Beijing, Shanghai and Guangzhou. Chief executive Paul Miller said middle-class Chinese customers were interested in products with an “artisanal” feel, while the rise of social media had given “brands that are on trend” what he called “significant opportunities”.