UK beauty retailer and chemist Boots is sponsoring the women's football teams of England, Wales, Scotland, Northern Ireland and the Republic of Ireland. The first of its kind, the deal will span across the five Football Associations, but the financial figures to be received by each of the home nations and Ireland has not been confirmed. In a statement released on Wednesday, the FA said: "We are delighted that Boots have become our new sponsor for this year's Women's World Cup in Canada. Women's football is often criticised for being unable to support itself and for being over-reliant on support from the men's game. The partnership is a real boost for the women's game and will cover the 2019 World Cup in France, as well as the 2021 European Championships in England.
UK beauty retailer and chemist Boots is sponsoring the women's football teams of England, Wales, Scotland, Northern Ireland and the Republic of Ireland. The first of its kind, the deal will span across the five Football Associations, but the financial figures to be received by each of the home nations and Ireland has not been confirmed. In a statement released on Wednesday, the FA said: "We are delighted that Boots have become our new sponsor for this year's Women's World Cup in Canada. The partnership is a real boost for the women's game and will cover the 2019 World Cup in France, as well as the 2021 European Championships in England.