UK retailer Next won 25 % of clicks for back - to - school search terms relating to stationary , school uniforms and school accessories from desktop computers , according to a report from research firm Adthena . The company outperformed its larger rivals McDonald 's , Marks & Spencer and Tesco due to extensive ad spending on a range of keywords and phrases related to the back - to - school theme , said Ashley Fletcher , director of product marketing at Next . Next still lags behind rivals for mobile and organic searches , according to the report .
UK retailer Next won 25% of clicks for back-to-school search terms relating to stationary, school uniforms and school accessories from desktop computers, according to a report from research firm Adthena. The company outperformed its larger rivals Sainsbury's, Marks & Spencer and Tesco thanks to extensive ad spending on a range of keywords and phrases related to the back-to-school theme, said Ashley Fletcher, director of product marketing at Adthena. Next still lags behind rivals for mobile and organic searches, according to the report.