Many more do go on to watch the archived video, however. A roster of digital media companies are entering the television market , with major cash flows from broadcasting giants , that saw BuzzFeed receive $ 200 m from NBCUniversal and also a $ 15 m investment from Turner Broadcasting . Although " digital " ad spend is to overtake TV ad spend next year , the majority of that money associated with " digital " is content from TV networks . Liberum Capital head of European media research , Ian Whittaker , wrote a note titled " TV is the new online " , explaining that digital companies are looking for towards TV , as the media channel with the highest return on investment . TV is attractive to advertisers as it provides better measurements than online tools and online is now under more scrutiny due to ad fraud and ad - blocking .
A roster of digital media companies are entering the television market , with major cash flows from broadcasting giants , that saw BuzzFeed receive $ 200 m from NBCUniversal and also a $ 15 m investment from Turner Broadcasting . Although " digital " ad spend is to overtake TV ad spend next year , the majority of that money associated with " digital " is content from TV networks . Liberum Capital head of European media research , Ian Whittaker , wrote a note titled " TV is the new online " , explaining that digital companies are looking for towards TV , as the media channel with the highest return on investment . TV is attractive to advertisers as it provides better measurements than online tools and online is now under more scrutiny due to ad fraud and ad - blocking .