The German Football Association ( DFB ) has extended its commercial partnership with the advertising supplier APA . "For us, such a statement equals a knighthood,” APA founder and managing partner Peter Adelfang said of the company’s new contract with the DFB. The company , which has worked with DFB since 2009 , will be providing branding and signage for its events until 2024 . The deal also means APA will now provide advertising for the Liga - Pokal Cup in addition to its sponsorship agreement for matches involving Germany 's national teams .
The German Football Association ( DFB ) has extended its commercial partnership with the advertising supplier APA . The company , which has worked with DFB since 2009 , will be providing branding and signage for its events until 2024 . The deal also means APA will now provide advertising for the Liga - Pokal Cup in addition to its sponsorship agreement for matches involving Germany 's national teams .