Tim Armstrong, CEO of AOL, the largest wireless carrier in the US, thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades. They notice that, and it’s really damaging.” Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow Verizon, which purchased AOL last year, to collect data from all the apps on its users' wireless phones, which then enables location based targeting. The move comes as Verizon has been trying to expand into new markets with a series of acquisitions including Skype, an online video chat service, and Yahoo, which acquired Tumblr, another social media company.
Tim Armstrong, CEO of AOL, the largest wireless carrier in the US, thinks that mobile is going to “rip through the Internet and traditional media,” and is set for significant growth over the next three decades. Armstrong stated that AOL plans to focus on improving its advertising on mobile platforms; the company is developing "reverse commerce" functions that allow Verizon, which purchased AOL last year, to collect data from all the apps on its users' wireless phones, which then enables location based targeting. The move comes as Verizon has been trying to expand into new markets with a series of acquisitions including Skype, an online video chat service, and Yahoo, which acquired Tumblr, another social media company.