Marketing and advertising has the lowest trust level of any industry or practice in the US, with only 3% of people stating they have faith in the sector. Fears have also been raised that the figures could get even worse, with trust levels currently falling fastest among millennials. The survey was conducted by YouGov for the British Retail Consortium (BRC) on behalf of the National Association of Convenience Stores (NACS).
Marketing and advertising has the lowest trust level of any industry or practice in the US, with only 3% of people stating they have faith in the sector. Fears have also been raised that the figures could get even worse, with trust levels currently falling fastest among millennials. Questionable data collection practices among companies and rising levels of public awareness around the surveillance economy are driving the trend, which is expected to sharpen further over the coming years.