Amazon is in talks with the Premier League over livestreaming matches, according to four anonymous executives. There are two rights packages remaining after Sky and Amazon secured the other five – U.K. buying four for £ 3.6bn ($ 3.6bn ). Amazon is in test-and-learn mode when it comes to livestreaming on Prime, and regional rights deals are a chance to find out what works and what doesn’t ahead of a bigger bet on sports, said Gareth Capon, CEO at video tech platform Grabyo. The remaining packages both offer 20 midweek and bank holiday matches, which one executive said would not be enough to convince football fans to subscribe to Prime. Alternatively, if they were repackaged to include near-live rights to all four games, they could be worth £ 360 m. Broadcasters would watch any move to livestream matches with concern because of the effect on their ratings.
Amazon is in talks with the Premier League over livestreaming matches, according to four anonymous executives. There are two rights packages remaining after Sky and Amazon secured the other five – U.K. buying four for £ 3.6bn ($ 3.6bn ). The remaining packages both offer 20 midweek and bank holiday matches, which one executive said would not be enough to convince football fans to subscribe to Prime. Alternatively, if they were repackaged to include near-live rights to all four games, they could be worth £ 360 m. Broadcasters would watch any move to livestream matches with concern because of the effect on their ratings.