7digital’s personalized approach to artist sites has already proven successful, as the brand has helped artists like Shania Twain and Kanye West create their own digital hubs for their music and merchandise. Universal Music Group (UMG) has announced a multi-year partnership with 7Digital which aims to modernise the company's digital music services and boost its revenues. The deal will focus on improving the functionality of the company's existing streaming service by optimising its playlists. According to 7Digital, the partnership could generate as much as $500,000 for UMG within the first year of collaboration. In an interview with Billboard, CEO Tim Westergard said that his company is "excited about our new partnership" but declined to reveal any details regarding how it would be financed.
Universal Music Group (UMG) has announced a multi-year partnership with 7Digital which aims to modernise the company's digital music services and boost its revenues. The deal will focus on improving the functionality of the company's existing streaming service by optimising its playlists. According to 7Digital, the partnership could generate as much as $500,000 for UMG within the first year of collaboration. In an interview with Billboard, CEO Tim Westergard said that his company is "excited about our new partnership" but declined to reveal any details regarding how it would be financed.