The next step in mobile will be the addition of machine learning and, as the technology changes quickly, it is essential for brands and marketers to keep up with it. Potentially data can provide valuable insights into consumers and can create more customers and buyers as a result of understanding them properly. Take the example of popular US retailer Macy’s, which used an at-home music festival to reach millennials in the moments that matter for festival fashion. Brands must also make sure their interactions with the public are frictionless or they risk failure. Investment in mobile now accounts for 38% of UK digital ad spend.
The next step in mobile will be the addition of machine learning and, as the technology changes quickly, it is essential for brands and marketers to keep up with it. Potentially data can provide valuable insights into consumers and can create more customers and buyers as a result of understanding them properly. Brands must also make sure their interactions with the public are frictionless or they risk failure. Investment in mobile now accounts for 38% of UK digital ad spend.