Ad blockers are more popular in emerging markets where internet access is more expensive and much slower. Ad-blocker users will be denied access to content in The Times of India and Hindustan Times from 30 June. At least eight other news outlets in India are expected to follow suit, which will impact the country's 122 million active ad-blocker users. Advertising revenue for Indian publishers is estimated at $US1 billion ($A1.27 billion) a year, according to research firm eMarketer.
Ad-blocker users will be denied access to content in The Times of India and Hindustan Times from 30 June. At least eight other news outlets in India are expected to follow suit, which will impact the country's 122 million active ad-blocker users. Advertising revenue for Indian publishers is estimated at $US1 billion ($A1.27 billion) a year, according to research firm eMarketer.