"They basically understand the future isn't only digital, it's across offline and online," he said. “ S4 is too small, too narrow and too yesterday ,” according to Rishad Tobaccowala , chief growth officer at Publicis , who said he’d rather be Accenture or Publicis than S4 . Martin Sorrell claims Publicis ’ acquisition of Epsilon from Microsoft makes the agency more relevant to clients and that his firm is well positioned since it started combining creativity, technology and data yesterday . He acknowledged the growing importance of financial consultancies, such as Accenture, in marketing but was dismissive of Sir Rishad Tobaccowala ’s attempt to build a new type of agency focusing on technology, data and content.
“ S4 is too small, too narrow and too yesterday ,” according to Rishad Tobaccowala , chief growth officer at Publicis , who said he’d rather be Accenture or Publicis than S4 . Martin Sorrell claims Publicis ’ acquisition of Epsilon from Microsoft makes the agency more relevant to clients and that his firm is well positioned since it started combining creativity, technology and data yesterday . He acknowledged the growing importance of financial consultancies, such as Accenture, in marketing but was dismissive of Sir Rishad Tobaccowala ’s attempt to build a new type of agency focusing on technology, data and content.