Programmatic TV is forecast to reach $10bn in 2019, according to Magna Global, but growth rates have been slow to date compared to programmatic video. While there are current opportunities for programmatic buying and selling in addressable and OTT, we are far from an end-to-end solution that allows advertisers to buy linear television in the same way they can buy online video. The company has also struggled with the rise of streaming video services such as Netflix and Amazon Prime Video, which are expected to account for a large share of programming revenue by 2019.
Programmatic TV is forecast to reach $10bn in 2019, according to Magna Global, but growth rates have been slow to date compared to programmatic video. The company has also struggled with the rise of streaming video services such as Netflix and Amazon Prime Video, which are expected to account for a large share of programming revenue by 2019.