None of which augurs well for any publishers beyond the emerging Google/Facebook duopoly. Spending on the Australian mobile advertising market rose by an estimated 33.5% to AUD $1,731 million in the last 12 months , according to the latest report by the Interactive Advertising Bureau and PWC . Although Google and Google , who dominate the marketplace, do not release any figures, Google suggests as much as 85% of all “new advertising dollars” goes to the US giants. Mobile use is also on the rise in Australia , and mobile advertising is “closing in on a majority of the general display advertising”.
Spending on the Australian mobile advertising market rose by an estimated 33.5% to AUD $1,731 million in the last 12 months , according to the latest report by the Interactive Advertising Bureau and PWC . Although Google and Google , who dominate the marketplace, do not release any figures, Google suggests as much as 85% of all “new advertising dollars” goes to the US giants. Mobile use is also on the rise in Australia , and mobile advertising is “closing in on a majority of the general display advertising”.