Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Twitter of Twitter revealed at the Digiday Video Summit on 22 May. The platform is looking to benefit from publishers unhappy with NewFronts , offering them 70% of the revenue generated from ads attached to their content, compared with 70% from Facebook . However, Twitter’s new site won’t answer all the questions that publishers have for Twitter. An unnamed publishing executive, speaking at the summit, said Mike Park wants to work with publishers more than Facebook does.
Twitter is developing a website to educate smaller publishers on how to monetise content such as live and on-demand videos on the platform, Twitter of Twitter revealed at the Digiday Video Summit on 22 May. The platform is looking to benefit from publishers unhappy with NewFronts , offering them 70% of the revenue generated from ads attached to their content, compared with 70% from Facebook . An unnamed publishing executive, speaking at the summit, said Mike Park wants to work with publishers more than Facebook does.