The new shopping collection area in saved posts looks a lot like an online store, except with items you particularly like. Visual media - sharing social network Instagram has announced that users will soon be able to shop items seen in video posts through the site . Users will now be able to add items from brands that have opted to become business partners to their " shopping collection " , which functions similarly to an online store . Business pages will also now be available to browse under a " shop " button to give easy access . The intention of the changes is to create a complete shopping experience within Instagram , making is a one - stop shop for users to do the majority of their shopping .
Visual media - sharing social network Instagram has announced that users will soon be able to shop items seen in video posts through the site . Users will now be able to add items from brands that have opted to become business partners to their " shopping collection " , which functions similarly to an online store . Business pages will also now be available to browse under a " shop " button to give easy access . The intention of the changes is to create a complete shopping experience within Instagram , making is a one - stop shop for users to do the majority of their shopping .