Fairfax Media , MediaWorks , NZME and Fairfax have all teamed up to create a new local advertising exchange , called the Kiwi Premium Advertising Exchange ( KPEX ) . The exchange will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand 's leading media businesses . In NZ, due to the size of the market, just having KPEX as the repository of all premium inventory will be very powerful and ultimately the right way to ensure the longevity of quality content in that market,” Leary said. KPEX CEO , Duncan Arthur said , " It 's an exciting initiative and the first time NZ media companies have combined their inventory to provide the necessary infrastructure for a private marketplace ” .
Fairfax Media , MediaWorks , NZME and Fairfax have all teamed up to create a new local advertising exchange , called the Kiwi Premium Advertising Exchange ( KPEX ) . The exchange will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand 's leading media businesses . KPEX CEO , Duncan Arthur said , " It 's an exciting initiative and the first time NZ media companies have combined their inventory to provide the necessary infrastructure for a private marketplace ” .