Small , U.S.-based online retailers are eager to reach consumers accustomed to ` ` fast fashion '' but wanting more . People in the audience said they would love to support these brands if they could afford them . Pop - up markets like Northern Grade bring together small - business owners and conscientious shoppers . Articles about brands , materials and brand story are prominent features on web sites tailored to these consumers .
Small , U.S.-based online retailers are eager to reach consumers accustomed to ` ` fast fashion '' but wanting more . Pop - up markets like Northern Grade bring together small - business owners and conscientious shoppers . Articles about brands , materials and brand story are prominent features on web sites tailored to these consumers .