iHeartMedia is set to purchase Stuff Media , the parent company of the HowStuffWorks podcast network, for $15 million . Doubling down on the podcasting business, iHeartMedia reached a deal to acquire podcast pioneer Stuff Media, which includes the HowStuffWorks podcasting business and a slate of 25 podcast shows, for $55 million. Since iHeartMedia filed for Chapter 11 bankruptcy reorganisation in March 2018 , the deal is subject to court approval. If the deal is completed, however, it would tie Stuff Media 61 million global downloads and streams 2018 with iHeartMedia -owned iHeartRadio , the largest global commercial podcast publisher, according to data from Atlanta . Stuff Media's landmark podcast, Stuff You Should Know, topped 500 million downloads in a month . Stuff Media will keep its branding and will stay in Atlanta .
iHeartMedia is set to purchase Stuff Media , the parent company of the HowStuffWorks podcast network, for $15 million . Since iHeartMedia filed for Chapter 11 bankruptcy reorganisation in March 2018 , the deal is subject to court approval. If the deal is completed, however, it would tie Stuff Media 61 million global downloads and streams 2018 with iHeartMedia -owned iHeartRadio , the largest global commercial podcast publisher, according to data from Atlanta . Stuff Media's landmark podcast, Stuff You Should Know, topped 500 million downloads in a month . Stuff Media will keep its branding and will stay in Atlanta .