A recent mobile survey polled 984 people in the UK about mobile ad - blockers . Results showed that 50 % of respondents said they had never clicked on a mobile banner ad , while 55 % viewed ads on YouTube . If offered to them , 39 % of them would install an ad - blocker , although 50 % would do so only if it was not too complicated . The researchers deduced that once consumers are aware of ad - blockers they are more willing to consider making their content ad - free . Instantly, a provider of audiences and insights tools, polled 984 people in the UK in a mobile survey to explore consumer perceptions around mobile ad blockers and found that just 47% had head of them. However , only 16 % were willing to pay for an ad - blocker , and of this group 75 % would only pay £ 1 - 2 for one , suggesting the rise of ad - blocking may have less of an impact than initially expected .
A recent mobile survey polled 984 people in the UK about mobile ad - blockers . Results showed that 50 % of respondents said they had never clicked on a mobile banner ad , while 55 % viewed ads on YouTube . If offered to them , 39 % of them would install an ad - blocker , although 50 % would do so only if it was not too complicated . The researchers deduced that once consumers are aware of ad - blockers they are more willing to consider making their content ad - free . However , only 16 % were willing to pay for an ad - blocker , and of this group 75 % would only pay £ 1 - 2 for one , suggesting the rise of ad - blocking may have less of an impact than initially expected .