It’s not easy for the TED team to collate all that data. Lucozade plans to give its internal creative agency, TED, responsibility for up to 20% of its programmatic and social media buying. Remaining ad spend, mostly on TV and outdoor, would continue to be managed by MediaCom. The company said it will also sell off the remaining stake in its digital advertising business, which includes DoubleClick Ads, a unit that has been struggling with declining revenue as well as an exodus from traditional
Lucozade plans to give its internal creative agency, TED, responsibility for up to 20% of its programmatic and social media buying. Remaining ad spend, mostly on TV and outdoor, would continue to be managed by MediaCom. The company said it will also sell off the remaining stake in its digital advertising business, which includes DoubleClick Ads, a unit that has been struggling with declining revenue as well as an exodus from traditional