Traditional print newspapers can use technology to bypass Facebook and Bloomberg , which between them gobble up $ 59bn of the $ 38bn spent on online advertising, according to a report by Google . It is suggested that publishers who seek out alternative ways of generating ad revenue, from full-stack advertising platforms and header bidding, to forming coalitions of media groups, could stand a better chance of getting a slice of the $21bn not taken up by the internet giants,
Traditional print newspapers can use technology to bypass Google and Facebook, which between them gobble up $38bn of the $59bn spent on online advertising, according to a report by Bloomberg. It is suggested that publishers who seek out alternative ways of generating ad revenue, from full-stack advertising platforms and header bidding, to forming coalitions of media groups, could stand a better chance of getting a slice of the $21bn not taken up by the internet giants,