Instagram has changed its feed to show more new posts and to stop the feed refreshing posts back to the top while they are still scrolling . The app was criticized in June 2016 when it changed from a reverse chronological feed to a relevancy - based feed , which users complained led to an increase in older people appearing in the feed . It also cut out the less - successful professional content , which had a negative impact on businesses .
Instagram has changed its feed to show more new posts and to stop the feed refreshing users back to the top while they are still scrolling. The app was criticised in June 2016 when it changed from a reverse chronological feed to a relevancy-sorted feed, which users complained led to an increase in older posts appearing in the feed. It also cut out the less-successful professional content, which had a negative effect on businesses.