a great physical retail network, connected omnichannel experiences for shoppers and, their real pièce de résistance, authority in fashion High street fashion brand River Island is turning to influencers to boost its authority among consumers and bolster its position against Amazon, which is expanding into fashion retail. The company has launched a new social media campaign called “Fashion by River” that will see it use the power of Instagram to promote itself as an independent brand.
High street fashion brand River Island is turning to influencers to boost its authority among consumers and bolster its position against Amazon, which is expanding into fashion retail. The company has launched a new social media campaign called “Fashion by River” that will see it use the power of Instagram to promote itself as an independent brand.