However, despite brand advertisers paying more attention to programmatic, ad viewability across Europe declined 0.7% to 55% over the past year. Adform, a Danish digital advertising insights firm, reports that programmatic trading is surging ahead in Europe with an increase of 76% YoY to April 2015, driven primarily by a 333% rise in spending on branding ad formats. The report also notes the growing importance of mobile and social media for marketers.
Adform, a Danish digital advertising insights firm, reports that programmatic trading is surging ahead in Europe with an increase of 76% YoY to April 2015, driven primarily by a 333% rise in spending on branding ad formats. The report also notes the growing importance of mobile and social media for marketers.