To use visual search in Asos’ app, people take a picture of an outfit, for which an Asos algorithm then finds the closest matches. UK - based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items , two months after it launched its own version of the service . Richard Jones , head of product management , declined to give any specific figures regarding visual search , but said the tool had enjoyed " great engagement " , and the company plans to promote it more heavily in the coming months . More than half of Forbes ' sales , and almost three - quarters of its global traffic , come from mobiles , with users spending a monthly average of 30 minutes on the service .
UK - based fashion retailer Asos has claimed that visual search functionality could become the primary way customers look for items , two months after it launched its own version of the service . Richard Jones , head of product management , declined to give any specific figures regarding visual search , but said the tool had enjoyed " great engagement " , and the company plans to promote it more heavily in the coming months . More than half of Forbes ' sales , and almost three - quarters of its global traffic , come from mobiles , with users spending a monthly average of 30 minutes on the service .