( CNN ) -- The winners of the 2012 Webby Awards were announced on Tuesday , . Established in 1996 , the Webby Awards are arguably the Internet 's best-known honors . After starting small , the Webbys now hand out more than 100 awards each year . Many of each year 's honorees tend to be celebrities , big companies or well-known online entities . Among this year 's big winners are Pinterest ( best social media app ) , photo-sharing app Instagram ( breakout of the year ) , and the comedian Louis C.K. , honored by the Webbys for creating `` a new precedent for distribution '' by releasing his comedy special through his own website . A raft of advertising and corporate website awards have also been added over the years . But the Internet being the Internet , there will always be lesser-known , innovative and downright quirky winners as well . Here 's a look at five Webby Award winners we think are worth a closer look . Draw A Stickman ( Best Use of Animation or Motion Graphics ) Are you frustrated that your masterpieces on `` Draw Something '' ca n't come to life ? Or maybe you 're just nostalgic for `` Simon in the Land of Chalk Drawings , '' the '70s animated feature in which the things Simon draws come true ? Worry no more . `` Draw a Stickman '' is here to help . Available both as a website and a mobile app , the premise is simple . Draw a stick figure , or a more fleshed-out character if you have the drawing chops . Then click `` play '' on one of two episodes currently available and watch your drawing get animated through an adventure that will require you to help him , or her , along by drawing new items such as a key needed to unlock a box . When you 're done , you can share the results via social media , browse a gallery of other users ' drawings or even buy a T-shirt with your drawing on it . Counterspill ( Activism website ) Winner of judges ' and People 's Choice Webbys , Counterspill is a nonprofit site devoted to reporting information about natural disasters involving oil , coal and other energy companies . The site 's scope is impressive . Not only does it track such recent events as the BP oil spill in the Gulf of Mexico and the accident at the Fukushima nuclear plant , but it also documents historical events dating all the way back to the 1940s . The site unabashedly has a political slant . It aims to counteract what it calls spin by energy companies and governments in the wake of disasters . ( The companies and government agencies involved in disasters are deemed `` culprits . '' ) Among the site 's partners is Chris Paine , director of the acclaimed documentaries `` Who Killed the Electric Car ? '' and `` Revenge of the Electric Car . '' Clouds 365 Project ( Personal Blog ) For artist Kelly DeLay , it started in 2009 as a personal challenge : Shoot a still image or video of clouds for 365 consecutive days as a way to ensure he did something creative every day . `` I wanted this practice of observation to be tied into the fabric of my life -- the habit of looking up and noticing the patterns and beauty of the clouds that envelop us every single day , '' he wrote . Three years and more than 1,000 images later , he 's still going . His site has become not just a beautiful gallery ( it 's astounding how each day 's formation looks different from the last ) but a reminder to us all to tap into the creative spirit when we can . The Human Body ( Mobile apps , Education & Reference ) Whether you 're a medical student or just a curious amateur anatomist , this iPad-only app gives as detailed a look at the inner workings of our bodies as you can imagine on a mobile device . It features over 270 high-resolution images that let users zoom in and out as well as a `` 3D rotatable human body with selectable layers . '' If that 's not interactive enough , it also promises `` functions you can feel '' -- letting you grab your iPad to feel lungs breathe , a heart beat and even the movement of nerve impulses . The Creators Project ( Music ) Vice , in a partnership with Intel , launched The Creators Project as a way to support artists in music , visual arts , dance and other disciplines who use technology as part of their work . Now entering its third year , The Creators Project publishes a daily blog and hosts an online community of millions who come to either take part or see the art that 's created through the project . It sponsors a content-creation studio and has partnered with public events like the Coachella music festival to highlight the work of its artists . Artists can apply to be part of the studio , or any user can nominate an artist they think is deserving .
The 2012 Webby Awards winners were announced Tuesday . Some celebrities won , but many were lesser-known honorees . Here are the nominees for best web series and video game of 2011.