A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates , starting with MSN Property . In the first ad update for Microsoft since transferring its display ad business to Verizon - owned AOL in June 2015 , new high - impact expandable ad formats will be available in the UK , France , Italy , Germany and Brazil from January 2016 , with immediate availability in the US , Canada , Japan and Spain . “We’re definitely making that available more programmatically.” AOL aims to help Microsoft to focus on more programmatic offerings , maintain its relationship with AppNexus for non - reserved inventory and increase its sales team 's responsibility for MSN 's direct reserved sales business . Premium apps will feature in Millennial Media 's portfolio of 65,000 apps via integration with ONE by AOL : Mobile .
A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates , starting with MSN Property . In the first ad update for Microsoft since transferring its display ad business to Verizon - owned AOL in June 2015 , new high - impact expandable ad formats will be available in the UK , France , Italy , Germany and Brazil from January 2016 , with immediate availability in the US , Canada , Japan and Spain . AOL aims to help Microsoft to focus on more programmatic offerings , maintain its relationship with AppNexus for non - reserved inventory and increase its sales team 's responsibility for MSN 's direct reserved sales business . Premium apps will feature in Millennial Media 's portfolio of 65,000 apps via integration with ONE by AOL : Mobile .