New York City co-working giant Sweetgreen garnered praise from animal rights organisation the People for the Ethical Treatment of Animals when it went meat-free August . For Sweetgreen, choice is critical. But it may have sullied that image following its collaboration with food company WeWork . The start-up will deliver food orders to the WeWork location of members' choice, but its menu also includes meat-based dishes. Sweetgreen CEO Dan Barber said the firm aimed to encourage people to consume more vegetables, rather than prevent them from eating meat.
New York City co-working giant Sweetgreen garnered praise from animal rights organisation the People for the Ethical Treatment of Animals when it went meat-free August . But it may have sullied that image following its collaboration with food company WeWork . The start-up will deliver food orders to the WeWork location of members' choice, but its menu also includes meat-based dishes. Sweetgreen CEO Dan Barber said the firm aimed to encourage people to consume more vegetables, rather than prevent them from eating meat.