This story was delivered to BI Intelligence "E-Commerce Industry Insider" subscribers. To learn more and subscribe, please click here. Global e-commerce and shipping solutions provider Pitney Bowes is pivoting further away from its roots in traditional fulfillment to better serve the digital age. The company is launching a new cloud-based payments engine to keep track of business shipping transactions. This new payments tool is part of Pitney Bowes' SendPro multi-carrier office shipping solution, which helps businesses manage their shipping needs among different carriers. The company is essentially offering retailers an all-in-one platform to manage their shipments and keep track of associated costs. Pitney Bowes' newest platform is part of a larger push by the company to move to e-commerce shipping solutions to meet the demands of the quickly growing online shopping market. Last month, Pitney Bowes revealed its intentions to focus on helping e-tailers process orders and ship packages. The company has long been a boost for retailers by selling and leasing postage meters — machines that weigh and stamp envelopes at high speed and volume. This means that retailers could produce mass marketing and billing materials at low cost and with low manpower. However, e-commerce means not only buying products online, but also sending these bills and promotional campaigns through digital channels (i.e. email, mobile apps). So Pitney Bowes is now focusing on how it can provide these same or similar services to brands and retailers now that commerce is largely digital-focused. The rise of online and mobile shopping has given consumers more choice, flexibility, and often better service, and retailers are shifting their strategies to keep up. Cooper Smith, senior research analyst at BI Intelligence, Business Insider's premium research service, has compiled a detailed report on new e-commerce strategies that looks at some of the top trends affecting retailers at each stage of the purchase funnel and how they're responding to those shifts. Here are some of the key takeaways: In full, the report: To get your copy of this invaluable guide, choose one of these options: The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of new e-commerce strategies.
Global e - commerce provider Pitney Bowes is the latest company to introduce digital payments processing . It has moved away from traditional methods of customer fulfilment with the launch of a cloud - based payment engine that will track business transactions . This engine is part of the plan to utilise e - commerce shipping solutions in response to growing demands from the online market . This holistic platform will enable e - tailers to manage all their deliveries and purchases in a simpler , more efficient way . Pitney Bowes aims to digitise all its operations , including sending orders and promotional material via online channels such as mobile apps and email , in keeping with increased uptake of mobile and online shopping , giving customers more choices , freedom and flexibility . This one - stop platform is one of several digital strategies , developed to take advantage of changes in customer shopping habits .