Virtual reality ( VR ) can benefit real estate marketing , allowing realtors and prospective home buyers to physically interact with a digital environment . Clearly, online marketing trumps traditional marketing in forms of both effectiveness and potential for saturation, but how do you go about marketing a home or condo on the internet? Google 's 3D modelling camera captures a million points in space per second as it spins . The images it captures are then stitched together using the Matterport app and the resulting files can be easily used in a WordPress application , creating a realistic dollhouse model that viewers can virtually walk through . Sources give several examples of VR use for real estate ranging from remote viewing of properties and facilities management reporting to more amusing uses such as recreating TV sets and immersive storytelling .
Virtual reality ( VR ) can benefit real estate marketing , allowing realtors and prospective home buyers to physically interact with a digital environment . Google 's 3D modelling camera captures a million points in space per second as it spins . The images it captures are then stitched together using the Matterport app and the resulting files can be easily used in a WordPress application , creating a realistic dollhouse model that viewers can virtually walk through . Sources give several examples of VR use for real estate ranging from remote viewing of properties and facilities management reporting to more amusing uses such as recreating TV sets and immersive storytelling .