Facebook Live could become "as big as television" for advertising, according to Omer Shai, chief marketing officer at Wix web development platform. For the first time, Wix has released a teaser for its third Super Bowl ad through YouTube Live and Facebook Live, two "very mature" channels that have shown high levels of engagement for the brand in the past. Wix is looking to reach as many people as possible on different platforms and Shai considers Facebook Live and YouTube Live "key platforms" for reaching consumers.
Facebook Live could become "as big as television" for advertising, according to Omer Shai, chief marketing officer at Wix web development platform. For the first time, Wix has released a teaser for its third Super Bowl ad through YouTube Live and Facebook Live, two "very mature" channels that have shown high levels of engagement for the brand in the past. Wix is looking to reach as many people as possible on different platforms and Shai considers Facebook Live and YouTube Live activity "a single ingredient" of its campaign mix.