Microsoft has topped a global marketing index, ahead of EMEA and Intel , when it comes to maximum impact. Lewis analysed 10 of the world's biggest public companies and concluded that most are not looking at their marketing mix as a cohesive function. A collective measure of "quantified engagement" to evaluate reputation, audience responses and engagement will be preferred to single metrics in the near future, said Lewis , Lewis ’ senior vice president, Microsoft .
Microsoft has topped a global marketing index, ahead of Bank of America and Intel, when it comes to maximum impact. The Lewis Global Marketing Engagement Index analysed 300 of the world's biggest public companies and concluded that most are not looking at their marketing mix as a cohesive function. A collective measure of "quantified engagement" to evaluate reputation, audience responses and engagement will be preferred to single metrics in the near future, said Giles Peddy, Lewis’ senior vice president, EMEA.