Deutsche Telekom's decision to use several companies rather than a single media agency for its advertising campaigns is starting to pay dividends. It's taken its own planning and buying in-house but spread the various tasks among companies including subsidiary Emetriq , Facebook and Google , Group M . “It makes no sense to run our media business with one agency when there are so many different requirements across our subsidiaries,” said Hahn. The competing agencies have already successfully worked together on a campaign in the Bonn . Neustar and Objective Partners increased spend with Group M prompted the change, which includes punishments for non-collaboration.
Deutsche Telekom's decision to use several companies rather than a single media agency for its advertising campaigns is starting to pay dividends. It's taken its own planning and buying in-house but spread the various tasks among companies including subsidiary Emetriq , Facebook and Google , Group M . The competing agencies have already successfully worked together on a campaign in the Bonn . Neustar and Objective Partners increased spend with Group M prompted the change, which includes punishments for non-collaboration.