Retailers boycotting the issue might not have a big impact on sales . Comment: Controversy sometimes increases magazine sales . The magazine 's ad page figures dropped in 2012 , but have risen in 2013 .
Retailers boycotting the issue might not have a big impact on sales . Rolling Stone 's circulation is 95 % subscription . Controversy sometimes increases magazine sales . The magazine 's ad page figures dropped in 2012 , but have risen in 2013 .