Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised. After a weak start to 2016, with Q1 sales of $510m, down from an expected $610m, Twitter moved its app from the crowded “Social Networking” category, which also features Instagram, Pinterest, Facebook, WhatsApp and Messenger, to the “News” category, in doing so, the app moved from a #5 ranking to #1. Twitter hopes to appeal to new iPhone users who are more likely to consider app rankings during the app setup process. The change has a two-fold effect. The move will be welcomed by many users, but not everyone sees this as a good thing.
Twitter hopes to boost the visibility of its flagship mobile app on the Apple iTunes App Store by switching the way it is categorised. After a weak start to 2016, with Q1 sales of $510m, down from an expected $610m, Twitter moved its app from the crowded “Social Networking” category, which also features Instagram, Pinterest, Facebook, WhatsApp and Messenger, to the “News” category, in doing so, the app moved from a #5 ranking to #1. Twitter hopes to appeal to new iPhone users who are more likely to consider app rankings during the app setup process. The move will be welcomed by many users, but not everyone sees this as a good thing.