Facebook has hired Google 's head of network agencies and media platforms, Atlas , to head up Google 's UK sales operation of its ad tech business, Andy Mihalop . The Drum understands his remit also includes overseeing Atlas in Germany, but with primary focus on the UK, reporting to head of international sales Damian Burns. His remit includes scaling Atlas operations in the UK , and helping develop the product so Facebook can go head to head with Facebook for advertising spend.
Facebook has hired Google 's head of network agencies and media platforms, Atlas , to head up Google 's UK sales operation of its ad tech business, Andy Mihalop . His remit includes scaling Atlas operations in the UK , and helping develop the product so Facebook can go head to head with Facebook for advertising spend.