S4 ##C has confirmed it is in advanced talks to buy it . S4 has already acquired MediaMonks and recently poached former GroupM’s global chief growth officer, performance media group Michel de Rijk as its chief executive officer for APAC. S4 says the potential deal is part of its plans to create a new media business that combines data , entertainment and technology .
S4 ##C has confirmed it is in advanced talks to buy it . S4 says the potential deal is part of its plans to create a new media business that combines data , entertainment and technology .