Twitter is set to launch a new ad product, "First View", which greets visitors upon arrival at their homepage and shows all the missed tweets since their last log in. In a bid to improve the user's experience, Twitter will soon begin serving a single 24-hour branded video ad to US customers, which will appear in app and desktop feeds. The company has been testing its first sponsored video, called "@TwitterFirst," for several months now, but it was only recently that the feature made its way into mobile apps. Twitter will start serving a single video ad in people's feeds when they first open Twitter's app or log into its desktop site, the company said Tuesday. It is hoped this new ad format will boost Twitter’s ad revenue, which reportedly grew by 60% YoY to reach $513m in Q3 2015. However, the main drive of the new ad format is to increase audience numbers.
Twitter is set to launch a new ad product, "First View", which greets visitors upon arrival at their homepage and shows all the missed tweets since their last log in. In a bid to improve the user's experience, Twitter will soon begin serving a single 24-hour branded video ad to US customers, which will appear in app and desktop feeds. The company has been testing its first sponsored video, called "@TwitterFirst," for several months now, but it was only recently that the feature made its way into mobile apps. It is hoped this new ad format will boost Twitter’s ad revenue, which reportedly grew by 60% YoY to reach $513m in Q3 2015. However, the main drive of the new ad format is to increase audience numbers.