A survey of 1,000 Aviva customers highlighted that home insurance policyholders were often baffled by industry terminology, leading the insurer to test new communication techniques, including a Jargon Buster Skill for Alexa, Amazon's AI personal assistant. “New innovations like the Insurance Jargon Buster Skill for Alexa are a real step forward in helping to explain common insurance terms for customers and making insurance easier to understand.” The company said it was working with its partners on developing more sophisticated language tools and would be rolling out them in 2018.
A survey of 1,000 Aviva customers highlighted that home insurance policyholders were often baffled by industry terminology, leading the insurer to test new communication techniques, including a Jargon Buster Skill for Alexa, Amazon's AI personal assistant. The company said it was working with its partners on developing more sophisticated language tools and would be rolling out them in 2018.