That can appeal to companies that want to incorporate more of their own design and that balk at the generic co-working look. The launch of WeWork Space Services signals a refocus towards "underserved" mid-size companies. "WeWork is the first company to offer an online platform for small businesses and startups that can be used by any business looking to expand their footprint," said David Marcus, CEO of WeWork. Michael Hershfield, head of WeWork’s medium business segment, denied that the new strategy is in response to the rise of competitors such as Knotel, despite offering a one-year rent holiday to tenants moving from competing co-workspace firms in New York.
The launch of WeWork Space Services signals a refocus towards "underserved" mid-size companies. "WeWork is the first company to offer an online platform for small businesses and startups that can be used by any business looking to expand their footprint," said David Marcus, CEO of WeWork. Michael Hershfield, head of WeWork’s medium business segment, denied that the new strategy is in response to the rise of competitors such as Knotel, despite offering a one-year rent holiday to tenants moving from competing co-workspace firms in New York.