The Negotiator has road-tested Zoopla’s re-launched app for smartphones and tablets and, even using a relatively slow broadband, it is much faster than the previous version. It also enables users to keep track of agents they have contacted and viewings that they have booked and completed. It also features a less fussy interface, better navigation, the addition of Premier Listing Plus properties and functionality that’s designed to drive more leads to agents. Zoopla says 60% of its users prefer to house hunt via its app, which has been downloaded 11.5 million times so far, reflecting the rapid spread of smartphones as many people’s key house hunting screen. Other features that the portal says will drive more leads to agents include: Charlie Bryant (left), MD of Zoopla, says: “Zoopla is committed to creating and maintaining a marketplace where home-hunters feel ahead of the curve in their property choices and their knowledge of local property market dynamics. “We anticipate this improved consumer experience within the app will generate more leads for Zoopla agents and in turn even better value for money for them. In this sense, both customers and agents benefit from our latest innovation.”
Property site Zoopla has re-launched its smartphone and tablet app, offering additional functions and quicker features. The app allows users to track their communications with agents and their viewings schedule. In addition to the new features, the company also announced that it will be adding a feature allowing people who are not members of the service to view all content on the site.