Pandora is looking to overhaul the podcast listening and buying experience. The digital audio platform is in the process of developing its Podcast Genome Project, which aims to make it easier for listeners to search for and access particular shows or categories. In a blog post announcing the project, Pandora’s VP of product management Matt Bertz said that “over time, we expect our users will be able to find more podcasts by searching within their favorite How many people, what audience, within what timeframe? The company said that improved discovery will create fresh opportunities for brands to target podcast audiences.
Pandora is looking to overhaul the podcast listening and buying experience. The digital audio platform is in the process of developing its Podcast Genome Project, which aims to make it easier for listeners to search for and access particular shows or categories. In a blog post announcing the project, Pandora’s VP of product management Matt Bertz said that “over time, we expect our users will be able to find more podcasts by searching within their favorite The company said that improved discovery will create fresh opportunities for brands to target podcast audiences.