Unilever marketing chief Keith Weed has received praise for his pledge to only put ads on platforms " committed to creating a positive impact in society " . He added: "This is a cross-industry issue and every stakeholder in it needs to continue to take responsibility and work together to make sure digital advertising does what it should do." In the thinly veiled attack on Facebook and other social media , he said he 'd pull spend from platforms that " create fear in society , and generate anger or hate " or fail to " protect our children " . Raja Rajamannar of Mastercard , M&S ' Patrick Bousquet - Chavanne , David Wall of Mother and MediaCom 's Josh Krichefski backed the call . However , an unnamed media agency boss dismissed it , suggesting growth from smaller businesses was more significant for social media sites .
Unilever marketing chief Keith Weed has received praise for his pledge to only put ads on platforms " committed to creating a positive impact in society " . In the thinly veiled attack on Facebook and other social media , he said he 'd pull spend from platforms that " create fear in society , and generate anger or hate " or fail to " protect our children " . Raja Rajamannar of Mastercard , M&S ' Patrick Bousquet - Chavanne , David Wall of Mother and MediaCom 's Josh Krichefski backed the call . However , an unnamed media agency boss dismissed it , suggesting growth from smaller businesses was more significant for social media sites .