Since May this year, broadband providers have been required to advertise ‘average speeds’ that are available to at least 50% of customers at peak times. Vodafone 's broadband adverts have been banned after nine companies complained they were misleading . The television and radio ads , which ran in 2007 , said customers would be guaranteed speeds of 25 Mbps and 55 Mbps with two products and promised compensation if services fell below these levels . The Advertising Standards Authority determined that customers would interpret the ads to mean download or upload speed , while Vodafone was only referring to the speed of the overall service . The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation .
Vodafone 's broadband adverts have been banned after nine companies complained they were misleading . The television and radio ads , which ran in 2007 , said customers would be guaranteed speeds of 25 Mbps and 55 Mbps with two products and promised compensation if services fell below these levels . The Advertising Standards Authority determined that customers would interpret the ads to mean download or upload speed , while Vodafone was only referring to the speed of the overall service . The confusion would have resulted in some customers receiving poor quality broadband yet still falling short of the threshold for compensation .