San Francisco - based start - up VoiceLabs has partnered with Amazon Alexa developers to bring " sponsored messages " to voice assistant platforms , according to a statement by the company . The messages will be the first messages which consumers will " understand and accept " on smart speakers such as the Amazon Echo , VoiceLabs said . The messages will be interactive , less than 15 seconds long and will be inserted intelligently into users ' interactions with their voice assistants . This means that consumers will only receive a sponsored message once every 15 sessions , and only after their fourth interaction with a device .
San Francisco-based start-up VoiceLabs has partnered with Amazon Alexa developers to bring "sponsored messages" to voice assistant platforms, according to a statement by the company. The messages will be the first advertisements which consumers will "understand and accept" on smart speakers such as the Amazon Echo, VoiceLabs said. The ads will be interactive, less than 15 seconds long and will be inserted intelligently into users' interactions with their voice assistants. This means that consumers will only hear a sponsored message once every 15 sessions, and only after their fourth interaction with a device.