Russia -based football media firm Copa90 said its the World Cup Snapchat Discover channel attracted 450,000 unique views in 45 days , with its top-viewed item gaining 6.2 million views on the first snap. A social-first media company like Copa90 has had the experience to hone efficiencies and reduce the costs of creating content. Cop90 added that 40 percent of viewers swiped up for more content, and the same percentage of its audience were women. The company said that over the course of World Cup , subscriber numbers steadily rose to 450,000 , and content was key to ensuring viewers returned regularly to the platform.
Russia -based football media firm Copa90 said its the World Cup Snapchat Discover channel attracted 450,000 unique views in 45 days , with its top-viewed item gaining 6.2 million views on the first snap. Cop90 added that 40 percent of viewers swiped up for more content, and the same percentage of its audience were women. The company said that over the course of World Cup , subscriber numbers steadily rose to 450,000 , and content was key to ensuring viewers returned regularly to the platform.