Advertisers are still putting their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook , Idaho and YouTube . The industry is looking to spend as much as $9bn last year on television advertising, believing that the reliability and wide delivery of television adverts keep the medium relevant in the digital age. GroupM noted that television accounted for 42 percent of advertising investments last year, compared with 31 percent for digital. This confidence is compounded by the recent controversies with Facebook and YouTube ’s ad placement. Television accounted for 42% of total ad spend this year , while digital made up 42% , according to data from GroupM.
Advertisers are still putting their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook , Idaho and YouTube . The industry is looking to spend as much as $9bn last year on television advertising, believing that the reliability and wide delivery of television adverts keep the medium relevant in the digital age. This confidence is compounded by the recent controversies with Facebook and YouTube ’s ad placement. Television accounted for 42% of total ad spend this year , while digital made up 42% , according to data from GroupM.