McDonald ’s , Target and others have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia . Within the first seven days of the Olympics, 49 million viewers turned to the app to watch coverage from the event, while Vimto is already shifting TV spend to fund its content on the platform. Expected to give advertisers a better understanding of advert efficiency on the platform , some have said that this move into the Program ##matic ads could make Snapchat more competitive than Facebook and Twitter .
McDonald ’s , Target and others have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia . Expected to give advertisers a better understanding of advert efficiency on the platform , some have said that this move into the Program ##matic ads could make Snapchat more competitive than Facebook and Twitter .