Mobile analytics firm Adjust has teamed up with a dozen mobile ad network and app-marketing platforms to fight mobile ad fraud. With Adjust’s fraud prevention suite, app marketers can now prevent and exclude low quality traffic from being attributed instead of detecting and solving for it,” stated Sid Bhatt, CEO of Aarki. The group, which comprises of Startapp Criteo, Vungle , Glispa , IronSource , Tapjoy , Remerge , Startapp , Aarki, Chartboost, ClicksMob, and Vungle , will produce standards for fraud detection and prevention. Suspicious activity picked up by Adjust 's filters will be reported to the ad networks via APIs which will provide the necessary data for eliminating traffic that results in rejected attributions.
Mobile analytics firm Adjust has teamed up with a dozen mobile ad network and app-marketing platforms to fight mobile ad fraud. The group, which comprises of Startapp Criteo, Vungle , Glispa , IronSource , Tapjoy , Remerge , Startapp , Aarki, Chartboost, ClicksMob, and Vungle , will produce standards for fraud detection and prevention. Suspicious activity picked up by Adjust 's filters will be reported to the ad networks via APIs which will provide the necessary data for eliminating traffic that results in rejected attributions.