Google will sign up to the Interactive Advertising Bureau ( AB ) Europe and IAB Tech Europe 's transparency and compliance framework to comply with the General Data Protection Regulation ( GDPR ) , according to publisher sources . However , many publishers did not agree with Google 's decision to hold a closed meeting with selected publishers to discuss compliance , rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and Digital Media Association to Google 's CEO , Sundar Pichai . There is concern the closed meeting was intended as a public relations exercise , with no real plan for change .
Google will sign up to the Interactive Advertising Bureau (IAB) Europe and IAB Tech Lab's transparency and consent framework to comply with the General Data Protection Regulation (GDPR), according to publisher sources. However, many publishers did not agree with Google's decision to hold a closed meeting with selected publishers to discuss compliance, rather they wanted Google to publicly respond to an open letter sent by media trade bodies including Digital Content Next and News Media Association to Google's CEO, Sundar Pichai. There is concern the closed meeting was intended as a public relations exercise, with no real plan for change.