The Trade Desk has revealed the impact summer sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 105% during the Champions League Final compared to the two weeks before. A study by market research firm Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.
The Trade Desk has revealed the impact summer sporting events are having on online traffic. This traffic is affecting a wide variety of products, with online sales of recipe books up 105% during the Champions League Final compared to the two weeks before. The usage of technology and computer sites was up 113% and 158% during the first few days of the French Open in June, while the British Grand Prix is likely to have an impact on travel sites. Advertisers are targeting these events and develop their personal online platforms in anticipation of higher usage.