Advertisers are still putting their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook, Netflix and YouTube. (Facebook’s ads manager says that description matches 3,100 people.) The TV industry is also facing the threat of new competition from streaming services like Amazon Prime Video that offer cheaper packages than traditional cable or satellite TV. This confidence is compounded by the recent controversies with Facebook and YouTube’s ad placement. Television accounted for 42% of total ad spend last year, while digital made up 31%, according to data from GroupM.
Advertisers are still putting their faith in television despite a broad consumer move towards online viewing on platforms such as Facebook, Netflix and YouTube. The TV industry is also facing the threat of new competition from streaming services like Amazon Prime Video that offer cheaper packages than traditional cable or satellite TV. This confidence is compounded by the recent controversies with Facebook and YouTube’s ad placement. Television accounted for 42% of total ad spend last year, while digital made up 31%, according to data from GroupM.