The Australian Advertising Bureau reports that revenue from digital advertising reached $ 32.7bn in H1 2016 , up 19 % YoY , driven largely by search and mobile . Mobile accounted for 47 % of internet revenue totalling $ 15.5bn , up 89 % from $ 8.2bn , whilst search made up 50 % of revenue , representing $ 16.3bn in ad spending . The retail industry contributed 21 % of total digital ad spend , whilst finance contributed 12 % and automotive accounted for 9 % .
The Interactive Advertising Bureau reports that revenue from digital advertising reached $32.7bn in H1 2016, up 19% YoY, driven largely by search and mobile. Mobile accounted for 47% of internet revenue totalling $15.5bn, up 89% from $8.2bn, whilst search made up 50% of revenue, representing $16.3bn in ad spending. The retail industry generated 21% of total digital ad spend, whilst finance contributed 13% and automotive accounted for 12%.