UK -based online estate agency Purplebricks is facing criticism after a report from technology news outlet WIRED questioned the validity of its AllAgents reviews. The agency's feedback on the popular review site found that 89% of its 1.6 ratings received top marks, with only 3% of them bad. That's is in stark contrast to rivals such as Rightmove , which has just 173 reviews on Trustpilot , of which only 3% are excellent. Furthermore, Purplebricks has a 69,000 out of five rating on AllAgents and 1.6 out of five on reviews.co.uk. “After we submitted some of the evidence from this article to Trustpilot, the review site changed Purplebricks’ designation to ‘regularly asking for reviews – whether good or bad’” says WIRED. Online distortion analyser KwikChex suggests Trustpilot is "gaming the system".
UK -based online estate agency Purplebricks is facing criticism after a report from technology news outlet WIRED questioned the validity of its AllAgents reviews. The agency's feedback on the popular review site found that 89% of its 1.6 ratings received top marks, with only 3% of them bad. That's is in stark contrast to rivals such as Rightmove , which has just 173 reviews on Trustpilot , of which only 3% are excellent. Furthermore, Purplebricks has a 69,000 out of five rating on AllAgents and 1.6 out of five on reviews.co.uk. Online distortion analyser KwikChex suggests Trustpilot is "gaming the system".