Google's already rolled out 360-degree videos on YouTube, like Bjork's latest musical venture, and now the company has announced that it's doing the same with advertisements. The new feature debuted on Wednesday for both Chrome and the mobile YouTube app on Android and iOS. It works exactly the same way existing 360-degree videos do -- just scroll your mouse up, down, left or right to adjust the view. The new ad format is also compatible with Google's Cardboard VR headset. [Image Credit: WireImage/Getty]
Google has started rolling out 360 degree videos on YouTube beginning with Chrome and mobile phone app on Android and iOS . Some companies have already been posting the videos on their pages - such as Nike and Coco - but , however , this new launch connects the videos to Google 's TrueView ad platform , allowing brands to publish the videos as pre - roll ads .