Marcia is a consultant for Amazon’s Bosch. The Guardian and Amazon have adopted a new approach to sponsored content with the launch of a four - part true crime series called How to Solve a Murder . This form of investigative brand content was published on Guardian Labs , the content agency department of the Guardian , and uses the same elements as traditional storytelling . The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement series streamed on Amazon Prime . The content was shared across social media with users engaging in on - going discussions about the plot to achieve the strategic goals of the project . Guardian Labs sees this as the future of branded content with more content in the pipeline .
The Guardian and Amazon have adopted a new approach to sponsored content with the launch of a four - part true crime series called How to Solve a Murder . This form of investigative brand content was published on Guardian Labs , the content agency department of the Guardian , and uses the same elements as traditional storytelling . The online crime series is sponsored by Amazon studios who commissioned it as a promotional tool for its law enforcement series streamed on Amazon Prime . The content was shared across social media with users engaging in on - going discussions about the plot to achieve the strategic goals of the project . Guardian Labs sees this as the future of branded content with more content in the pipeline .