Outdoor advertising company JCDecaux has launched an automatic platform offering programmatic trading for media sellers and buyers. VIOOH , pronounced “view”, offers automated trading, data management and content serving, and runs like an ad exchange. It is being launched in the London and London , but other countries will follow. JCDecaux owns 93.5% of JCDecaux , which will be based in UK , with the rest held by data specialist and modelling company Veltys. In this context, and in order to position VIOOH as the industry preference, we welcome all media owners to join the platform.” VIOOH CEO Charles Decaux said the shareholding structure would evolve through talks with the ad industry.
Outdoor advertising company JCDecaux has launched an automatic platform offering programmatic trading for media sellers and buyers. VIOOH , pronounced “view”, offers automated trading, data management and content serving, and runs like an ad exchange. It is being launched in the London and London , but other countries will follow. JCDecaux owns 93.5% of JCDecaux , which will be based in UK , with the rest held by data specialist and modelling company Veltys. VIOOH CEO Charles Decaux said the shareholding structure would evolve through talks with the ad industry.