The store sells products that Amazon users have rated four stars or higher, ranging from electronics and kitchen goods to homeware and toys. Prime members can claim discounts on some items. The range also includes best-selling products from Amazon, along with trending new items. The 4-star stores are still in their early stages, though it makes sense that Amazon would want to open up more in time for the holiday season. The company's physical retail footprint is expanding. It also has around 20 bookstores and six cashier-less Amazon Go stores, along with some pop-up kiosks, AmazonFresh Pickup locations and, of course, its 460 Whole Foods grocery stores.
Online retailer Amazon has opened its second "4-star" bricks-and-mortar location. The shop near Denver, Colorado, will sell only items rated four stars and above by online customers. "We are excited to open our first brick-and-mortar location in the Denver metro area," said Jeff Bezos, founder of Amazon. The outlet will also sell trending new products and Amazon best-sellers, with Prime customers offered selected discounts. The latest expansion of the retailer's physical portfolio joins six self-service Amazon Go stores and 460 Whole Foods outlets.