Facebook is developing a " spotlight module " for its mobile app where it will showcase its own longform video content . The offerings will include Facebook - funded videos as well as exclusive content from its partners . By creating its own content , the site is moving closer to the definition of a media company and away from its origins as a social networking site . CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is " a new kind of platform " , rather than a traditional tech company or media firm . Critics argue that if the site is going to produce editorial content , it will be required to maintain editorial neutrality .
Facebook is developing a "spotlight module" for its mobile app where it will showcase its own longform video content. The offerings will include Facebook-funded videos as well as exclusive films from media partners. By creating its own content, the site is moving closer to the definition of a media company and away from its origins as a social networking platform. CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is "a new kind of platform", rather than a traditional tech company or media firm. Critics argue that if the site is going to produce editorial content, it will be required to uphold editorial standards.