New York-based fitness start-up ClassPass has changed its business model, after its wildly popular $99/month unlimited classes plan failed to make money. We simply couldn’t make the plan work for our business. Operating in around 30 cities across the US, ClassPass plans to offer bundled, boutique fitness workouts instead. Discount razor business Shave Club and e-commerce site Jet.com, which were both snapped up by larger companies, appear to be exceptions to the general rule that discounted products and services are not as profitable as their more expensive counterparts.
New York-based fitness start-up ClassPass has changed its business model, after its wildly popular $99/month unlimited classes plan failed to make money. Operating in around 30 cities across the US, ClassPass plans to offer bundled, boutique fitness workouts instead. Discount razor business Shave Club and e-commerce site Jet.com, which were both snapped up by larger companies, appear to be exceptions to the general rule that discounted products and services are not as profitable as their more expensive counterparts.