Ulster Bank has turned to artificial intelligence ( AI ) to better understand its customers and predict their future requirements . It should enable the bank to more effectively predict and recommend the right product, including types of loans, savings accounts, and foreign exchange solutions to customers. Along with French IT firm Atos , the Royal Bank of Scotland unit has employed Salesforce ’s Einstein consumer data analysis platform . As well as offering insights into customers ' previous actions , the platform also includes a next - best product recommendation engine , akin to those used by retail giants Amazon and Netflix . Damien Judge , head of business commercial excellence at Ulster Bank , said the Einstein platform was transforming " the system , the culture and the way our people interact with customers ” .
Ulster Bank has turned to artificial intelligence ( AI ) to better understand its customers and predict their future requirements . Along with French IT firm Atos , the Royal Bank of Scotland unit has employed Salesforce ’s Einstein consumer data analysis platform . As well as offering insights into customers ' previous actions , the platform also includes a next - best product recommendation engine , akin to those used by retail giants Amazon and Netflix . Damien Judge , head of business commercial excellence at Ulster Bank , said the Einstein platform was transforming " the system , the culture and the way our people interact with customers ” .