Starbucks and its creative agency Iris has been named winner of Channel 4’s £1m ($1.23m) Diversity in Advertising Award. Highly commended were Screwfix and Wavemaker with their campaign on LGBT+ workers in the construction industry. This year, entrants were tasked with focusing on stereotyping and lack of representation of the LGBT+ community in advertising. The winners will be announced at a ceremony next month to celebrate diversity in advertising across all channels.
Starbucks and its creative agency Iris has been named winner of Channel 4’s £1m ($1.23m) Diversity in Advertising Award. This year, entrants were tasked with focusing on stereotyping and lack of representation of the LGBT+ community in advertising. The winners will be announced at a ceremony next month to celebrate diversity in advertising across all channels.