Rupert Murdoch wants to drive more innovation in ad formats . Speaking about the challenges his organisation faces , he said " We need to work more closely with brands , and with our partners in the advertising community , with more transparency and fundamentally be ready to take more risks , create new products and channels . " He suggested the current ad - viewers experience would continue on Fox 's channels , saying the current model of scheduled programming and ad breaks has “ collapsed ” . “We need to work more closely with brands, and with our partners in the advertising community, with more transparency and fundamentally be ready to take more risks, create new products and channels,” he said. Murdoch proposed that viewers could watch their ads at a convenient time , such as on their commutes , in exchange for ad - free viewing at home .
Rupert Murdoch wants to drive more innovation in ad formats . Speaking about the challenges his organisation faces , he said " We need to work more closely with brands , and with our partners in the advertising community , with more transparency and fundamentally be ready to take more risks , create new products and channels . " He suggested the current ad - viewers experience would continue on Fox 's channels , saying the current model of scheduled programming and ad breaks has “ collapsed ” . Murdoch proposed that viewers could watch their ads at a convenient time , such as on their commutes , in exchange for ad - free viewing at home .