Xaxis is set to create a partnership with Plista , the Berlin - based ad buying platform , bringing an estimated double - digit percentage growth to Xaxis 's total global advertising revenue . Xaxis will invest more in contextual ads , with native programmatic advertising at the centre of its strategies , in the effort to bring more dynamic creative to users and boost ad engagement . "We're trying to basically address the fact that it's becoming a crowded and fragmented market," Bidon said, "which I think from an advertiser perspective makes it difficult to see what is truly making a difference in a performance plan. The partnership will see the companies enter the North American advertising market while continuing to serve customers in 12 other countries including the UK , Australia , China and Germany .
Xaxis is set to create a partnership with Plista , the Berlin - based ad buying platform , bringing an estimated double - digit percentage growth to Xaxis 's total global advertising revenue . Xaxis will invest more in contextual ads , with native programmatic advertising at the centre of its strategies , in the effort to bring more dynamic creative to users and boost ad engagement . The partnership will see the companies enter the North American advertising market while continuing to serve customers in 12 other countries including the UK , Australia , China and Germany .