Adtech firm RhythmOne has confirmed that it is in discussions about a potential acquisition of rival company YuMe . The latter business , a New York Stock Exchange - listed firm , has said that it is reviewing " value - enhancing initiatives " , which include operating as a " standalone company " . Both companies ' share prices jumped after the confirmation of the talks . UK-based RhythmOne, which is listed on the AIM, made the first move, issuing a statement confirming it was in talks with YuMe over a potential takeover. RhythmOne has already announced an acquisition this year , with the acquisition of some of the assets of data marketing firm RadiumOne .
Adtech firm RhythmOne has confirmed that it is in discussions about a potential acquisition of rival company YuMe . The latter business , a New York Stock Exchange - listed firm , has said that it is reviewing " value - enhancing initiatives " , which include operating as a " standalone company " . Both companies ' share prices jumped after the confirmation of the talks . RhythmOne has already announced an acquisition this year , with the acquisition of some of the assets of data marketing firm RadiumOne .