Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile - site load time standards . This is part of an effort to encourage businesses advertising on the platform to improve their mobile apps . As such, it is making two updates to its system. Facebook has also announced that websites will be given adequate notice how to reduce their loading times so they will not affect ad auctions .
Facebook has announced that it will now penalise advertisers whose websites do not meet their new mobile - site load time standards . This is part of an effort to encourage businesses advertising on the platform to improve their mobile apps . Facebook has also announced that websites will be given adequate notice how to reduce their loading times so they will not affect ad auctions .