More TV manufacturers are developing free video programming offerings through their sets as viewers spend more time using such over the top (OTT) media services. Xumo CEO Colin Petrie-Norris said 90% of smart TVs, for example, powered a similar service to the Channel Plus offering his firm ran with LG. One incentive to TV manufacturers was the slim margin on the sale of TV sets, but revenue from video streaming services was rising as audiences increased. Manufacturers like Vizio and LG are being pushed into providing free streaming video options, betting they can become the gateway for those passive TV-viewing needs. Apart from LG, among the latest streaming options have been Samsung’s TV Plus and Vizio ’s Vue.
More TV manufacturers are developing free video programming offerings through their sets as viewers spend more time using such over the top (OTT) media services. Xumo CEO Colin Petrie-Norris said 90% of smart TVs, for example, powered a similar service to the Channel Plus offering his firm ran with LG. One incentive to TV manufacturers was the slim margin on the sale of TV sets, but revenue from video streaming services was rising as audiences increased. Apart from LG, among the latest streaming options have been Samsung’s TV Plus and Vizio ’s Vue.