Unilever 's new head plans to grow the company by stengthening green technology . He says consumers do n't simply want the cheapest products , but ones made responsibly . While the company had strong global credentials , having operated in Asia for more than a century , it had recently been extending further into emerging markets such as Russia . The American markets are more environment - friendly than Europe , he says . Europe is in need of a ` ` spring clean '' to encourage innovation and growth .
Unilever 's new head plans to grow the company by stengthening green technology . He says consumers do n't simply want the cheapest products , but ones made responsibly . The American markets are more environment - friendly than Europe , he says . Europe is in need of a ` ` spring clean '' to encourage innovation and growth .