Goldman Sachs has led a $ 30 m investment of Persado , the US automated copywriting startup with 200 staff across its London , New York and San Francisco offices . Persado is known as a “ cognitive content company ” , which uses machine learning algorithms and natural language processing to create targeted marketing campaigns for companies such as AmEx , Citi , eBay , Expedia and Vodafone . According to Persado executives , the company ’s 4000 ad campaigns have already produced an average uplift on conversion rate of 49.5 % . The move by Goldman Sachs to invest in Persado follows the firm 's move earlier this year to place $ 40 m into London data analytics startup Qubit .
Goldman Sachs has led a $30m funding of Persado, the US automated copywriting startup with 200 staff across its London, New York and San Francisco offices. Persado is known as a “cognitive content company”, which uses machine learning algorithms and natural language processing to craft targeted marketing messages for companies such as AmEx, Citi, eBay, Expedia and Vodafone. According to Persado executives, the company’s 4000 ad campaigns have already produced an average uplift on conversion rate of 49.5%. The move by Goldman Sachs to invest in Persado follows the bank's move earlier this year to place $40m into London data analytics startup Qubit.