Adinnovation's high internal standards and high performance team will benefit Taptica's clients that have come to rely on Taptica to provide quality and consistent results. Japanese firm Taptica has acquired Israeli mobile marketing leader Adinnovation , as the mobile advertising platform seeks to increase its presence in Southeast Asia . Taptica is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". Japan helps brands reach their most valuable users, whereas Adinnovation specialises in smartphone apps and mobile advertising marketing and promotion, tracking and media site monetisation.
Japanese firm Taptica has acquired Israeli mobile marketing leader Adinnovation , as the mobile advertising platform seeks to increase its presence in Southeast Asia . Taptica is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". Japan helps brands reach their most valuable users, whereas Adinnovation specialises in smartphone apps and mobile advertising marketing and promotion, tracking and media site monetisation.