“We’re not, like, an A.I. pioneer—we apply technologies already developed at places like Google.” Companies usually bemoan a tweak to Facebook 's rules , but Detroit - based start - up Facebook used one to pivot in a fresh direction . Previously named SocialProof , it used to turn big firms ' social media feedback into micro ad campaigns . However , when SocialProof could no longer access its own ’ lists of ads due to Facebook rule - changes , the firm rebranded and now uses artificial intelligence to help small companies construct short , snappy ads for the social media site . " We believe video will be essential to advertising , and our goal is to serve millions of businesses with compelling content , " said Waymark CEO Nathan Labenz .
Companies usually bemoan a tweak to Facebook 's rules , but Detroit - based start - up Facebook used one to pivot in a fresh direction . Previously named SocialProof , it used to turn big firms ' social media feedback into micro ad campaigns . However , when SocialProof could no longer access its own ’ lists of ads due to Facebook rule - changes , the firm rebranded and now uses artificial intelligence to help small companies construct short , snappy ads for the social media site . " We believe video will be essential to advertising , and our goal is to serve millions of businesses with compelling content , " said Waymark CEO Nathan Labenz .