NEW DELHI: Silicon semiconductor startup Soft Machines co-founder Mahesh Lingareddy says he will commercially launch his (IoT) venture, India, around Christmas this year. Smartron, which has been operating under a stealth mode for the last nine months, plans to introduce IoT devices, smartphones, tablets and high-end computers. The firm is funded by Indian and global corporates, angel investors and financial institutions, Lingareddy told ET, adding that a total of $100 million investment is going towards the venture. "We continue to spend and raise money to scale production. In coming 24 months, some money has to be raised. We would need $20 million more to establish the brand," he said. The firm is bringing small teams and companies on a single platform for end-to-end offerings and to aggregate all IoT products. "This is going to be an for hardware," he said explaining how the company aims to aggregate products from India and abroad. IoT is a concept that global technology companies say offers endless possibilities, from helping effectively manage traffic systems in cities to household chores through connected devices. The market is still at a nascent stage and sales are mostly limited to wearable devices in India. Smartron will try to tap markets in Russia, and West Asia. Lingareddy also said there will be synergies between Smartron and Soft Machines, which is valued at over $1 billion and has teams in India and the US. Smartron employs 100 people in India, while another 100 are involved in the venture through third-party hardware, component and software companies. The firm has lined up a number of products, including high-end tablets, smart cameras, storage systems, bulbs, security devices with wireless router capabilities, smart bands and wireless chargers. It also plans to launch 5 inch and 5.5 inch smartphones that will work as remote controllers to all other IoT products. Smartron will also target mobile, home and enterprise infrastructure segments. It plans to develop 12 to 14-inch ultra books along with other IoT products for the enterprise segment, and is exploring partnerships with channel partners to reach maximum enterprises. Smartron has research and development centres in and Hyderabad and plans to shift production to India in the near future. The firm will manufacture some products itself while others will be made by third-party OEMs.
India - based Smartron will launch its new Internet of Things ( IoT ) venture , Smartron India , around Christmas this year . Currently , use of IoT is limited to wearable devices in India , but through the new venture , Smartron plans to introduce a number of products , including high - end tablets , smart cameras , storage systems , security devices with wireless security capabilities , wireless chargers and smartphones that will work as remote controllers to all other IoT products . Towards this end , it has raised $ 20 m and plans to raise another $ 20 m in the next 24 months . The venture aims to aggregate products from India and abroad into an app store for hardware , expanding into Russia , Southeast Asia and West Africa .