Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up - and - coming high - tech hub . As the `` B '' in BRIC ( one of the world 's fastest-growing economies alongside Russia , India and China ) , Brazil may very well owe its force to an emerging business and technology district in the heart of Sao Paulo , centered around an upscale avenue called Luis Carlos Berrini in the neighborhood of Brooklin . Commercial ##ization began with economic shift to Sao Paulo in 1960 's . Berrini is home to both foreign and local multinational brands and software start - ups . Brazil has an exploding mobile - phone penetration rate of 100 percent .
Avenida Berrini in Brooklin , Sao Paulo , is Brazil 's up - and - coming high - tech hub . Commercial ##ization began with economic shift to Sao Paulo in 1960 's . Berrini is home to both foreign and local multinational brands and software start - ups . Brazil has an exploding mobile - phone penetration rate of 100 percent .