LVMH, Microsoft and ConsenSys have joined forces to create a blockchain platform that allows customers to check the legitimacy of luxury goods. The Aura platform will show a product’s history, from its creation to its most recent sale, using data registered on a shared ledger. Customers can obtain a certificate with details of the provenance. Blockchain is an open source database system for storing digital data. Aura will also provide environmental, ethical, product care and warranty information.
LVMH, Microsoft and ConsenSys have joined forces to create a blockchain platform that allows customers to check the legitimacy of luxury goods. The Aura platform will show a product’s history, from its creation to its most recent sale, using data registered on a shared ledger. Customers can obtain a certificate with details of the provenance. Louis Vuitton and Parfums Christian Dior are among LVMH brands already listed, with others set to join. Aura will also provide environmental, ethical, product care and warranty information.