While some publishers have imposed restrictions or blocked content in their fight against ad - blockers , others are considering taking legal action against the use of ad - blocking software . Even the Interactive Advertising Bureau has said that it is looking into litigation against ad - blockers . Copyright has provided the most common ground for publishers to fight against ad - blockers , with publishers maintaining that ad - blockers rely on copyrights , as they change publishers ’ pages . Hence , many publishers have altered the wording in their terms of use to include language such as ' users are prohibited from blocking or obscuring ads that appear on their websites ' , or words similar to that effect .
While some publishers have introduced paywalls or blocked content in their fight against ad-blockers, others are considering taking legal action against the licensors of ad-blocking software. Even the Interactive Advertising Bureau has said that it is looking into litigation against ad-blockers. Copyright has provided the most common ground for publishers to fight against ad-blockers, with publishers maintaining that ad-blockers infringe on copyrights, as they change publishers’ pages. Hence, many publishers have altered the wording in their terms of use to include language such as 'users are prohibited from hiding or obscuring ads that appear on their site', or words similar to that effect.