Yahoo and Moat, the web's largest digital advertising search engine, have formed a partnership to provide new viewability measurement capabilities, allowing more transparency and control, for Yahoo Gemini native video ad campaigns. Yahoo and Moat have announced a partnership that will provide marketers with more ways to measure Yahoo Gemini native video ad campaigns. The partnership, announced today, will allow advertisers to measure their performance across multiple platforms including mobile, desktop, tablet and connected TV.
Yahoo and Moat, the web's largest digital advertising search engine, have formed a partnership to provide new viewability measurement capabilities, allowing more transparency and control, for Yahoo Gemini native video ad campaigns. The partnership, announced today, will allow advertisers to measure their performance across multiple platforms including mobile, desktop, tablet and connected TV.