Archer Daniels Midland is establishing a joint venture with Cargill to provide US and Canadian farmers grain marketing support, as well as e-commerce and account management technology. The JV is called Grainbridge and is developing a digital platform that will provide information on production economics and grain marketing activities in one platform. Users will have access to risk management, as well as automated intelligence which offers information on break-even levels, price targets and grain totals. “Grain trading has been an important part of the agriculture industry for many years,” said John DeCicco, president and CEO of Cargill.
Archer Daniels Midland is establishing a joint venture with Cargill to provide US and Canadian farmers grain marketing support, as well as e-commerce and account management technology. The JV is called Grainbridge and is developing a digital platform that will provide information on production economics and grain marketing activities in one platform. Users will have access to risk management, as well as automated intelligence which offers information on break-even levels, price targets and grain totals. A dashboard will also let farmers see grain position and real-time opportunities, as well as allow farmers to manage their accounts and execute transactions.