That’s in addition to more than 250 U.K. advertisers who have frozen spending on YouTube, an exodus touched off by a report by the Times of London that ads from major brands were appearing in videos posted by white supremacists and other hatemongers. Media giant Google is teamed up with social analytics firm OpenSlate to make it easier for advertisers to research and monitor YouTube content for brand safety . The move follows controversy about ads appearing next to hate speech videos on YouTube . The additional controls and safeguards will initially be available in the US and UK before rolling out internationally , and will help clients better define the type of content that should be excluded from their media buys . The aim is to prevent further companies from cancelling ad spend on YouTube , as firms such as Walmart , Starbucks , Lyft and PepsiCo have done .
Media giant Google is teamed up with social analytics firm OpenSlate to make it easier for advertisers to research and monitor YouTube content for brand safety . The move follows controversy about ads appearing next to hate speech videos on YouTube . The additional controls and safeguards will initially be available in the US and UK before rolling out internationally , and will help clients better define the type of content that should be excluded from their media buys . The aim is to prevent further companies from cancelling ad spend on YouTube , as firms such as Walmart , Starbucks , Lyft and PepsiCo have done .