The Drum spoke to four industry experts from Business Insider. Judges for The Drum Digital Trading Awards 2018 have commented on transparency issues in programmatic ads; Jana Meron from Trust Metrics said a lack of standardisation across platforms is problematic, with demand-side platform and supply-side platform reports difficult to compare. Marc Goldberg from Business Insider said advertisers must focus on the quality of published features first , and measure viewability first . Marc Goldberg from SalientMG said transparency in mobile location data should be improved. Rob Beeler from Trust Metrics said transparency solutions for buyers and sellers can report different numbers to each side, causing confusion.
Judges for The Drum Digital Trading Awards 2018 have commented on transparency issues in programmatic ads; Jana Meron from Trust Metrics said a lack of standardisation across platforms is problematic, with demand-side platform and supply-side platform reports difficult to compare. Marc Goldberg from Business Insider said advertisers must focus on the quality of published features first , and measure viewability first . Marc Goldberg from SalientMG said transparency in mobile location data should be improved. Rob Beeler from Trust Metrics said transparency solutions for buyers and sellers can report different numbers to each side, causing confusion.