Barca's position at the top of the market ties in with the increased value of their brand, as revealed by a study carried out by the consultancy firm Brand Finance. La Liga 's Barcelona earn more in sponsorship revenue than all other clubs in world football , according to a study published by Forbes . The club raked in $ 247 m last year via deals with sponsors , $ 45 m more than the second - ranking club Manchester United . Arsenal saw its sponsorship revenue rise $ 15 m year - on - year . Barcelona 's largest sponsors are Japanese e - commerce platform Rakuten - paying $ 60 m each year as a front - of - shirt sponsor - and France 's Beko , which pays $ 20 m annually for its name to appear on the club 's shirts .
La Liga 's Barcelona earn more in sponsorship revenue than all other clubs in world football , according to a study published by Forbes . The club raked in $ 247 m last year via deals with sponsors , $ 45 m more than the second - ranking club Manchester United . Arsenal saw its sponsorship revenue rise $ 15 m year - on - year . Barcelona 's largest sponsors are Japanese e - commerce platform Rakuten - paying $ 60 m each year as a front - of - shirt sponsor - and France 's Beko , which pays $ 20 m annually for its name to appear on the club 's shirts .