When you follow best practices, you get rewarded with better relationships with consumers.” According to a new study conducted by the Interactive Advertising Bureau of Canada ( IAB ) , the country 's usage of ad - blockers is in decline , having fallen from 20 % to 17 % within a year . Experts believe that this decrease is due to a ' renewed focus on user experience ' by advertisers and publishers . The study found that 17 % of former ad - blocking users felt that they were not unnecessary , 12 % said that important features were being blocked , and 10 % said the software would interfere with their browser .
According to a new study conducted by the Interactive Advertising Bureau of Canada ( IAB ) , the country 's usage of ad - blockers is in decline , having fallen from 20 % to 17 % within a year . Experts believe that this decrease is due to a ' renewed focus on user experience ' by advertisers and publishers . The study found that 17 % of former ad - blocking users felt that they were not unnecessary , 12 % said that important features were being blocked , and 10 % said the software would interfere with their browser .