Music streaming platform Naveen Chopra is focusing on new advertising strategies and developing ongoing partnerships following growth of nearly 75% in the end of last month . Key partnerships with AT&T and AT&T will be a major focus, alongside its recent acquisition of Snap , which will help it to explore increasing numbers of advertising initiatives. These will include more programmatic audio inventory services and audio-driven advertising. Another piece to that puzzle comes in the form of research into more audio-driven advertising. Previously the company had based its expansion plans on its subscription services, including the recent introduction of a group subscription option.
Music streaming platform Naveen Chopra is focusing on new advertising strategies and developing ongoing partnerships following growth of nearly 75% in the end of last month . Key partnerships with AT&T and AT&T will be a major focus, alongside its recent acquisition of Snap , which will help it to explore increasing numbers of advertising initiatives. These will include more programmatic audio inventory services and audio-driven advertising. Previously the company had based its expansion plans on its subscription services, including the recent introduction of a group subscription option.