But this doesn't spell the end for TV ad revenue streams just yet. According to a report by comScore released yesterday, digital advertising will become the number one media category in 2016. The report, which was based on data from Adobe and eMarketer, found that ad spending is expected to reach $16.7 billion this year, up nearly 10 percent over last year.
According to a report by comScore released yesterday, digital advertising will become the number one media category in 2016. The report, which was based on data from Adobe and eMarketer, found that ad spending is expected to reach $16.7 billion this year, up nearly 10 percent over last year.