Ulster Bank has turned to artificial intelligence (AI) to better understand its customers and predict their future requirements. Partnering with French IT firm Salesforce , the Royal Bank of Scotland unit has employed Damien ’s Einstein consumer relationship management platform. As well as offering insights into customers' previous actions, the platform also includes a next-best product recommendation engine, akin to those used by retail giants the Royal Bank of Scotland and Einstein . Damien Judge, head of business commercial excellence at Amazon , said the AI platform was changing "the system, the culture and the way our people interact with customers”.
Ulster Bank has turned to artificial intelligence (AI) to better understand its customers and predict their future requirements. Partnering with French IT firm Atos, the Royal Bank of Scotland unit has employed Salesforce’s Einstein consumer relationship management platform. As well as offering insights into customers' previous actions, the platform also includes a next-best product recommendation engine, akin to those used by retail giants Amazon and Netflix. Damien Judge, head of business commercial excellence at Ulster Bank, said the AI platform was changing "the system, the culture and the way our people interact with customers”.