Pinterest has improved its campaign measurement platform by giving eight third - party influencer marketing platforms access to its online marketing software . In June, Pinterest hosted its first-ever creator conference, inviting 250 creators to its office in San Francisco. OpenInfluence , Hypr , Klear , AspireIQ , Mavrck , Izea , Influence.co and others will gain access to profile data , including monthly views and followers , reviews , click - through rates and saves for pins . The collaboration could see more brands paying for campaigns on the creative social media platform , which is planning an initial public offering next year , according to CNBC .
Pinterest has improved its campaign measurement platform by giving eight third - party influencer marketing platforms access to its online marketing software . OpenInfluence , Hypr , Klear , AspireIQ , Mavrck , Izea , Influence.co and others will gain access to profile data , including monthly views and followers , reviews , click - through rates and saves for pins . The collaboration could see more brands paying for campaigns on the creative social media platform , which is planning an initial public offering next year , according to CNBC .