Purplebricks has launched in the US with advertising aimed at recruiting local property realtors. The US has so far proved a burial ground for UK agents trying to break into the US market. But will this prove different? Let us know what you think. VIDEO
Hybrid estate agency Purplebricks has turned its attention to the US market, after establishing itself in the UK and Australia. In a video ad, founder and group CEO Michael Bruce said US real estate agents teaming up with Purplebricks would be more efficient and would increase their sales volumes, with the company offering exclusive territories and training. The commission-free agency has set aside $60m to support licensed real estate agents in the US.