Amazon has been drawing on user experiences for the creation of over 100 10-second ads . Each ad shows examples of what Alexa can do , for instance ordering flowers , checking the weather , or dealing with an accidental fire . Amazon spokesperson , Rachel Hass , said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the next few months . The launch coincides with the release of an Amazon Echo campaign called " Break Up " , which will be shown during NFL games .
Amazon has been drawing on user experiences for the creation of over 100 10-second ads. Each ad shows examples of what Alexa can do, for instance ordering flowers, checking the weather, or dealing with an accidental fire. Amazon spokesperson, Rachel Hass, said the company had broken away from the traditional 30-second ad format with 10-second spots set to roll out over the next few months. The launch coincides with the release of an Amazon Echo campaign called "Break Up", which will be shown during NFL games.