With many people unaware of the difference between a mobile wallet – a brand loyalty app – and mobile payment solutions, it is important to understand how they work before you start using them. Second, brands are still app crazy! marketers are struggling make the best of opportunities to build relationships with customers. Mobile wallets offer loyalty cards, tickets and coupons, and are one of the few apps where consumers decide what brand content they want to capture. But when Apple rebranded Passbook – a mobile wallet – as Apple Pay, and Google followed suit with its Android Pay confusion set in. Wallet providers should agree with marketers what their platform is for and tailor marketing to reflect that.
With many people unaware of the difference between a mobile wallet – a brand loyalty app – and mobile payment solutions, it is important to understand how they work before you start using them. marketers are struggling make the best of opportunities to build relationships with customers. Mobile wallets offer loyalty cards, tickets and coupons, and are one of the few apps where consumers decide what brand content they want to capture. But when Apple rebranded Passbook – a mobile wallet – as Apple Pay, and Google followed suit with its Android Pay confusion set in. Wallet providers should agree with marketers what their platform is for and tailor marketing to reflect that.