Ecommerce platform Shopify will use Apple's augmented reality (AR) ARKit technology to help it become "the largest AR-enabled e-commerce platform", according to CEO Tobias Lutke. Augmented reality is just getting started, but with the potential market for the technology it could be huge, exceeding $50 billion by 2024, according to estimates by Global Market Insights. The partnership follows Shopify's use of AR in previous ad campaigns, which caught the eye of Apple CEO Tim Cook. He said he admired Shopify for its focus on "democratising technology for entrepreneurs". Apple plans to make AR a mainstream feature. In an interview with CNBC, Lutz said: "We are very excited about this partnership.
Ecommerce platform Shopify will use Apple's augmented reality (AR) ARKit technology to help it become "the largest AR-enabled e-commerce platform", according to CEO Tobias Lutke. The partnership follows Shopify's use of AR in previous ad campaigns, which caught the eye of Apple CEO Tim Cook. He said he admired Shopify for its focus on "democratising technology for entrepreneurs". Apple plans to make AR a mainstream feature. In an interview with CNBC, Lutz said: "We are very excited about this partnership.