Wells Fargo plans to launch a robo - advisory platform in early 2017 . The bank , which previously signaled its intention to announce a partnership tied to a robo - advisory platform by the end of 2016 , has not yet decided whether to develop its own strategy or collaborate with another firm . Robo-advice now is like online shopping was 10 years ago – in the early stages of adoption, which will grow as “investors become familiar and comfortable with these new ways of investing,” said McConnell. Despite the growth in the sector , less than half of investors polled in the Wells Fargo / Gallup survey with more than $ 10,000 of income had previously heard about robo - advisory technology , with just 5 % claiming to use the services . The bank expects awareness to grow quickly , according to Devon Smith , head of Digital for Wells Fargo Advisors , who compared the technology with online shopping in the early stages of adoption . The automated advice tool will be offered through the 15,000 financial professionals employed by the bank and directly to consumers .
Wells Fargo plans to launch a robo - advisory platform in early 2017 . The bank , which previously signaled its intention to announce a partnership tied to a robo - advisory platform by the end of 2016 , has not yet decided whether to develop its own strategy or collaborate with another firm . Despite the growth in the sector , less than half of investors polled in the Wells Fargo / Gallup survey with more than $ 10,000 of income had previously heard about robo - advisory technology , with just 5 % claiming to use the services . The bank expects awareness to grow quickly , according to Devon Smith , head of Digital for Wells Fargo Advisors , who compared the technology with online shopping in the early stages of adoption . The automated advice tool will be offered through the 15,000 financial professionals employed by the bank and directly to consumers .