Facebook reached 1 billion users with new video . The 90-second ad compares the site to other sites that bring people together . Among them : bridges , airplanes and cars . Facebook plans to advertise in 13 markets -- the U.S. , UK , France , Germany , Italy , Spain , Mexico , Brazil , India , Philippines , Indonesia , Japan and Russia . CEO Mark Cohen : connecting with people is ` ` what makes us human ''
Facebook reached 1 billion users with new video . The 90-second ad compares the site to other sites that bring people together . Among them : bridges , airplanes and cars . CEO Mark Cohen : connecting with people is ` ` what makes us human ''