Official Fifa World Cup sponsor Budweiser is launching a number of global AR lenses, filters and vertical video ads on Snapchat, as it embarks on a major marketing push for the tournament. The company has expressed confidence in Snapchat’s reassurances that the content will not be served to under-18s. The brand's Snapchat push will be tied to its wider 'Light Up The World Cup' campaign, which looks to celebrate the players who "light up" the pitch and bring fans as close to the action as possible. “While we are disappointed by this decision, our focus remains squarely on growing football globally through innovative partnerships with leading brands such as Budweiser, which have been instrumental in building awareness around the sport globally,”
Official Fifa World Cup sponsor Budweiser is launching a number of global AR lenses, filters and vertical video ads on Snapchat, as it embarks on a major marketing push for the tournament. The company has expressed confidence in Snapchat’s reassurances that the content will not be served to under-18s. “While we are disappointed by this decision, our focus remains squarely on growing football globally through innovative partnerships with leading brands such as Budweiser, which have been instrumental in building awareness around the sport globally,”