Which? has called on the Advertising Standards Authority ( ASA ) to prevent companies such as UK , BT, ASA , TalkTalk , EE , more than half , and O2 , from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. This prompted Virgin Media, which is able to offer super-fast broadband through its cable network, to call for the scope to be increased to look at the veracity of “up to” speed claims in ads. According to the consumer watchdog, Three m TalkTalk households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA revealed last week that it is conducting research into customers’ understanding of claims about broadband speed in advertising, with results to be published this autumn .
Which? has called on the Advertising Standards Authority ( ASA ) to prevent companies such as UK , BT, ASA , TalkTalk , EE , more than half , and O2 , from advertising “superfast” broadband speeds unless more than half their customers can actually achieve them. According to the consumer watchdog, Three m TalkTalk households are not getting the high-speed broadband they are paying for, due to “misleading” advertising, and is calling for the rules to be tightened as a result. The ASA revealed last week that it is conducting research into customers’ understanding of claims about broadband speed in advertising, with results to be published this autumn .