New York-based real estate leasing and asset management platform The retail sector has been one notable user of AR to increase foot traffic, including retailers taking advantage of Pokémon Go stops to attract shoppers with deals and furniture stores introducing apps that show shoppers how a couch or chest might look in their homes. VTS has continued its pre-MIPIM marketing push by highlighting the future of virtual reality (VR) and augmented reality (AR) in the real estate industry on its blog. While applications of VR in commercial real estate are not fully developed, some construction firms are already using the technology to plan, construct and market their products. Meanwhile, AR is being utilised in property apps and interactive brochures. The company says that it will be launching a new app called “Virtual Reality: A Guide for Real Estate Agents” which aims at helping agents understand how VR/AR can help them improve their
New York-based real estate leasing and asset management platform VTS has continued its pre-MIPIM marketing push by highlighting the future of virtual reality (VR) and augmented reality (AR) in the real estate industry on its blog. While applications of VR in commercial real estate are not fully developed, some construction firms are already using the technology to plan, construct and market their products. Meanwhile, AR is being utilised in property apps and interactive brochures. The company says that it will be launching a new app called “Virtual Reality: A Guide for Real Estate Agents” which aims at helping agents understand how VR/AR can help them improve their