WPP’s involvement in AppNexus caused panic for the media company after ComboTag announced AppNexus was involved in the new ad exchange it is setting up with Adblock Plus. The claim was denied by AppNexus, which stated it would not be involved as it views Eyeo’s WPP was also reported, including here, to own a stake in ComboTag. ( EYO - news - people ) ad-blocking technology as a threat to its business. business practices as “fundamentally harmful” to the advertising world. A large part of WPP’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment.
WPP’s involvement in AppNexus caused panic for the media company after ComboTag announced AppNexus was involved in the new ad exchange it is setting up with Adblock Plus. The claim was denied by AppNexus, which stated it would not be involved as it views Eyeo’s ( EYO - news - people ) ad-blocking technology as a threat to its business. business practices as “fundamentally harmful” to the advertising world. A large part of WPP’s 24/7 Real Media was rolled into AppNexus last year when WPP increased its investment.