The new ad format is also compatible with Google's Cardboard VR headset. Google has started rolling out 360 degree videos on YouTube beginning with Chrome and mobile phone app on Android and iOS . Some companies have already been posting the videos on their pages - such as Nike and Coco - but , however , this new launch connects the videos to Google 's TrueView ad platform , allowing brands to publish the videos as pre - roll ads .
Google has started rolling out 360 degree videos on YouTube beginning with Chrome and mobile phone app on Android and iOS . Some companies have already been posting the videos on their pages - such as Nike and Coco - but , however , this new launch connects the videos to Google 's TrueView ad platform , allowing brands to publish the videos as pre - roll ads .