After opening for business in 2013; racking up a list of customers that includes American Apparel, The Fresh Market and Fairway; and processing some $3 billion in sales, Index has now has now raised $19 million in a Series B round of funding to take its business to the next level. Start - up company Index is looking to create a better experience of virtual wallets for brick - and - mortar retailers , having raised $ 19 m in a Series B round of funding . The company , whose clients include American Apparel , was founded in 2013 by James Scott - Smith and Jonathan Wall , formerly of Google Wallet . Index wants to help offline companies build a picture of their customers that is in data not as detailed as that available to online companies . Services provided by Index include unified databases to market to in - store customers online and also personalisation tools to provide insight into who a company 's customers are and what they are buying .
Start - up company Index is looking to create a better experience of virtual wallets for brick - and - mortar retailers , having raised $ 19 m in a Series B round of funding . The company , whose clients include American Apparel , was founded in 2013 by James Scott - Smith and Jonathan Wall , formerly of Google Wallet . Index wants to help offline companies build a picture of their customers that is in data not as detailed as that available to online companies . Services provided by Index include unified databases to market to in - store customers online and also personalisation tools to provide insight into who a company 's customers are and what they are buying .