ESPN has launched its SportsCenter news brand for the Snapchat platform, publishing twice-daily broadcasts during the week, and once over the weekend. The first edition of "SportsCenter" will air on ESPN2 at 8 p.m. ET this Sunday, with a second episode airing Saturday night before moving to Sunday night. We don’t want people that are thinking about making three other things, we want people that are wholly dedicated to this,” said Mills. The Snapchat versions of SportsCenter will be up to five minutes long and feature several ESPN personalities.
ESPN has launched its SportsCenter news brand for the Snapchat platform, publishing twice-daily broadcasts during the week, and once over the weekend. The first edition of "SportsCenter" will air on ESPN2 at 8 p.m. ET this Sunday, with a second episode airing Saturday night before moving to Sunday night. The Snapchat versions of SportsCenter will be up to five minutes long and feature several ESPN personalities.