As mentioned last week , AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market. eMarketer 's latest US ad spending forecast shows that AOL has a long way to go to catch up with Google and Facebook who dominate the market. The company also plans, although more slowly, to make money from newer businesses like WhatsApp and Facebook Messenger. Millennial Media commands 32.9% of mobile ad revenue in the US with Facebook capturing 19.4% , in contrast Google captures just 0.3% . Google is forecasted to remain the leading player in mobile through to last week , but Facebook 's share is growing at a higher rate which is expected to narrow the gap between the two . Facebook will take in nearly one in every two mobile ad dollars in the US .
As mentioned last week , AOL acquired Millennial Media in an attempt to become a bigger player on the mobile ad market. eMarketer 's latest US ad spending forecast shows that AOL has a long way to go to catch up with Google and Facebook who dominate the market. Millennial Media commands 32.9% of mobile ad revenue in the US with Facebook capturing 19.4% , in contrast Google captures just 0.3% . Google is forecasted to remain the leading player in mobile through to last week , but Facebook 's share is growing at a higher rate which is expected to narrow the gap between the two . Facebook will take in nearly one in every two mobile ad dollars in the US .