Ralf Speth , CEO of Jaguar Land Rover spoke of his rejection of battery technology of electric vehicles . "Customers are not impressed with it currently . Battery technology today is still too heavy , too expensive and the [ power ] consumption is too low . PHEV Jaguar Land Rover CEO Ralf Speth spoke in regards to plug-in electric cars at the Automotive News Europe Congress. As we learned at school , consider this relationship between mass and energy and as long as this is not favorable , even if you recuperate , this is an issue . " He does however believe in the future of the industry , holding multiple plug - in electric car projects across the world . He simply rejects it due to the fact the technology is not there yet .
Ralf Speth , CEO of Jaguar Land Rover spoke of his rejection of battery technology of electric vehicles . "Customers are not impressed with it currently . Battery technology today is still too heavy , too expensive and the [ power ] consumption is too low . As we learned at school , consider this relationship between mass and energy and as long as this is not favorable , even if you recuperate , this is an issue . "He does however believe in the future of the industry , holding multiple plug - in electric car projects across the world . He simply rejects it due to the fact the technology is not there yet .