Canadian firm Breaking Data is using artificial intelligence to help UK online news publisher Give , which it acquired at the end of 2016 , to find real - time breaking news on social media . Its proprietary AI software identifies social media using natural language processing and predetermined keywords , with gathered content sent to GiveMeSport 's journalists in the form of news alerts . The software can also verify the accuracy of tweets , while the related content management system helps writers to maximise engagement with stories and readership without resorting to clickbait .
Canadian firm Breaking Data is using artificial intelligence to help UK sport news publisher GiveMeSport, which it acquired at the end of 2016, to find real-time breaking news on social media. Its proprietary AI technology scans social media using natural language processing and predetermined keywords, with gathered content sent to GiveMeSport's journalists in the form of news alerts. The software can also verify the accuracy of tweets, while the related content management system helps writers to maximise engagement with stories and readership without resorting to clickbait.