Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising, especially in Asia. According to a 2015 report by Ficci-KPMG, mobile ad budgets in India touched the INR 5.2bn ( $78m) mark of which video constituted a significant 35%. Consumers are fed up with display banners and pop-up ads, video ads offer a way for advertisers to communicate with consumers on a more personal level. A successful video ad has the potential to go viral on social media, diverting traffic back to the company app. The Ficci-KPMG 2015 report has observed that mobile advertising budgets in India have touched the Indian rupee 5.2 billion (US$78 million) mark of which video constitutes a significant 35 percent. The rise of video advertising comes at an opportune time as India’s telecom regulator seeks to regulate online advertising.
Mobile video is outpacing the growth of most other ad formats and is changing the face of digital advertising, especially in Asia. According to a 2015 report by Ficci-KPMG, mobile ad budgets in India touched the INR 5.2bn ( $78m) mark of which video constituted a significant 35%. Consumers are fed up with display banners and pop-up ads, video ads offer a way for advertisers to communicate with consumers on a more personal level. A successful video ad has the potential to go viral on social media, diverting traffic back to the company app. The rise of video advertising comes at an opportune time as India’s telecom regulator seeks to regulate online advertising.