Thursday 04-01-2018 15:00 Dentsu Aegis Network has bought HelloWorld, a US digital marketing solutions firm focused on promotion and loyalty solutions. With 370 people and a proprietary technology platform, Dentsu said the acquisition will further scale Merkle’s people-based marketing disciplines, including loyalty solutions, performance media, customer relationship marketing, customer experience, and enterprise technology services.HelloWorld has developed a differentiated practice that links response-driven consumer promotion with loyalty strategies and program execution. The company creates promotional and gamified campaigns to spark interest, loyalty programs to retain and reward, insights-driven communications to continue the brand-consumer conversation, and analytics to optimize marketing execution. Clients include Coca Cola, Johnson & Johnson, and Microsoft.“The acquisition of HelloWorld increases our collective scale in providing loyalty strategy, technology, and engagement services that support the life cycle of our clients’ programs, across industries,” said Michael Hemsey, executive vice president of Merkle Loyalty Solutions. “Bringing together two recent Forrester Loyalty Wave™ strong performers makes us one of the most significant and strategic players in our industry. We will continue to expand our global client roster, working with brands that leverage the sophistication of our people-based loyalty marketing and technology solutions.”Helloworld was founded in 1999 in Detroit, Michigan also has offices in Seattle, Chicago, New York and Los Angeles.
Global marketing firm Dentsu Aegis Group has acquired Detroit - based HelloWorld , whose clients include Microsoft , Coca - Cola and Johnson & Johnson . The company uses a proprietary technology platform to develop promotional and gamified campaigns , educational programmes and insights - driven content . The acquisition will expand " people - based marketing disciplines " at Dentsu subsidiary Merkle Loyalty Solutions , according to a company statement .