BP and Deloitte are believed to be in talks about making acquisitions in the advertising sector after the UK ’s competition regulator called for an end to the monopoly of the Big Four accountants . Senior figures from the two firms are understood to be holding early - stage talks with advertising specialists and both are said to be interested in making significant purchases . “Adland’s reaction to Droga5 should be more like a wake-up call for agencies still mired in old thinking,” Erik Herskind, the co-founder of agency GoDo Discovery, wrote in Campaign magazine last week. Deloitte and Accenture , which competes for its work with the Big Four , have already made moves into the sector ; however , KPMG and PwC are believed not to be interested .
BP and Deloitte are believed to be in talks about making acquisitions in the advertising sector after the UK ’s competition regulator called for an end to the monopoly of the Big Four accountants . Senior figures from the two firms are understood to be holding early - stage talks with advertising specialists and both are said to be interested in making significant purchases . Deloitte and Accenture , which competes for its work with the Big Four , have already made moves into the sector ; however , KPMG and PwC are believed not to be interested .