SheCapital, one of the latest robo-platforms to launch, is geared specifically to help women get started with investing. The platform allows users to create a profile and then choose from an array of investment options including stocks, bonds, mutual funds, ETFs, exchange-traded funds (ETFs) or other types of investments. According to an investor survey conducted by Investment News, women and men differ when it comes to finances, for instance, investment returns are not a top five concern for women but are the top for men. Despite its obvious target market, Tina Powell, the firm’s Founder, said in the eight weeks since the platform launched she has been surprised at the number of men who have visited the site to take portfolio audit checks or subscribe to the blog. Ellevest, another robo-advisory platform targeting women is expected to launch in 2016.
SheCapital, one of the latest robo-platforms to launch, is geared specifically to help women get started with investing. It contains content written by women for women, plans to offer 20-minute educational videos to empower professional women, invite members to events to discuss finance and aid financial literacy and give 10% of its profits to She’s the First, a charity for girls’ education. According to an investor survey conducted by Investment News, women and men differ when it comes to finances, for instance, investment returns are not a top five concern for women but are the top for men. Despite its obvious target market, Tina Powell, the firm’s Founder, said in the eight weeks since the platform launched she has been surprised at the number of men who have visited the site to take portfolio audit checks or subscribe to the blog. Ellevest, another robo-advisory platform targeting women is expected to launch in 2016.