AdSorcery has launched a platform for publishers to bypass ad-blockers on both desktop and mobile web browsers. Once a user installs an ad blocker, all ads are blocked—including the ads users would like to see. " " I think this is the first time I've heard of an ad blocker. We have learned that audiences respond well to transparency," said Tri Huynh, AdSorcery CEO. Instead of merely replacing ‘bad’ ads with others, AdSorcery focuses on users’ experience, privacy and choice, and its machine-learning enables targeted responses based on visitor behaviour.
AdSorcery has launched a platform for publishers to bypass ad-blockers on both desktop and mobile web browsers. " I think this is the first time I've heard of an ad blocker. We have learned that audiences respond well to transparency," said Tri Huynh, AdSorcery CEO. Instead of merely replacing ‘bad’ ads with others, AdSorcery focuses on users’ experience, privacy and choice, and its machine-learning enables targeted responses based on visitor behaviour.