One of China's largest and oldest wine producers Expanding on the subject, Sun elaborated: “First, it has to do with Chinese consumer’s blind idolisation of imported wines, believing that any imported wine is good wine. Changyu Pioneers has said the importation of wine to the country is about to undergo drastic change. The companies general manager Sun Jian believes the problem is the cheap imported private label, or own brand products. Currently imported wine provides up to 30% of Chinese wine consumption. Consumers used to "turn their noses up" at Chinese wine but are now looking at boutique producers some of whom have also impressed international buyers. In a recent interview with Wine Business Asia, Mr Sun said: "We will be able to sell more expensive wines in China because we can offer them for less than half price.
One of China's largest and oldest wine producers Changyu Pioneers has said the importation of wine to the country is about to undergo drastic change. The companies general manager Sun Jian believes the problem is the cheap imported private label, or own brand products. Currently imported wine provides up to 30% of Chinese wine consumption. Consumers used to "turn their noses up" at Chinese wine but are now looking at boutique producers some of whom have also impressed international buyers. In a recent interview with Wine Business Asia, Mr Sun said: "We will be able to sell more expensive wines in China because we can offer them for less than half price.