> stdClass Object ( [ID] = In Q3 , TubeMogul reported an increase in programmatic ad activity across all key ad formats in Australia and New Zealand . The ’ desire to reach the right audience across several devices has driven programmatic growth in popularity . In Australia , the number of daily programmatic video ads available for auction reached 404 million streams , almost two - fold from last year and cost per thousand impressions ( CPMs ) rose 20 % compared to the same quarter last year . Volumes also remained bullish on the mobile ad front , although CPMs dropped slightly . New Zealand experienced an increase in pre - roll video advertising CPM 's in Q3 , and a slight increase in programmatic mobile CPM 's .
In Q3 , TubeMogul reported an increase in programmatic ad activity across all key ad formats in Australia and New Zealand . The ’ desire to reach the right audience across several devices has driven programmatic growth in popularity . In Australia , the number of daily programmatic video ads available for auction reached 404 million streams , almost two - fold from last year and cost per thousand impressions ( CPMs ) rose 20 % compared to the same quarter last year . Volumes also remained bullish on the mobile ad front , although CPMs dropped slightly . New Zealand experienced an increase in pre - roll video advertising CPM 's in Q3 , and a slight increase in programmatic mobile CPM 's .