CNBC International's morning show is to be streamed on Facebook following a spike in traffic since the EU referendum. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time.” The move comes as part of an effort by Facebook and other social media companies to crack down on fake news that has been used to influence public opinion ahead of next month's vote. CNBC International's social media team will engage with Facebook users during the TV ad-breaks through polls and reactive comments based around on-air content. Following the trial, CNBC will decide whether to make the daily Facebook Live stream a permanent feature.
CNBC International's morning show is to be streamed on Facebook following a spike in traffic since the EU referendum. The move comes as part of an effort by Facebook and other social media companies to crack down on fake news that has been used to influence public opinion ahead of next month's vote. CNBC International's social media team will engage with Facebook users during the TV ad-breaks through polls and reactive comments based around on-air content. Following the trial, CNBC will decide whether to make the daily Facebook Live stream a permanent feature.