The increasing use of voice searches is offering new opportunities for marketers to engage customers and build brands. Bing estimates that by 2020, almost half of all searches will be made by voice, with mobile phones the most popular device behind this shift in consumer behaviour. “Voice search has become a key part of our marketing strategy as we continue to expand into more markets around the world,” said David Drummond, senior vice-president at Bing.
The increasing use of voice searches is offering new opportunities for marketers to engage customers and build brands. Bing estimates that by 2020, almost half of all searches will be made by voice, with mobile phones the most popular device behind this shift in consumer behaviour. Integrated systems connecting a wide range of devices also mean marketers have the ability to personalise and inform campaigns, as voice requests - often delivered in the form of a question - can offer insights into consumers’ requirements.