As it faces growing competition from Amazon , Wardrobe has launched a chatbot on its Amazon page, intended to provide a more personalised experience. The service will run throughout Christmas, yet it could form the basis of something bigger on the social network, given Asos’ ongoing experiments with artificial intelligence. The bot will assist shoppers in the UK and UK with Christmas gift ideas on their site. The feature joins a slew of other recent innovations by the company, including customer profiling and a "Pay Later" service available through its app. The service encourages a try-before-you-buy mentality, allowing customers pay for items Christmas after the point of order; Amazon Prime Asos offers a similar grace period.
As it faces growing competition from Amazon , Wardrobe has launched a chatbot on its Amazon page, intended to provide a more personalised experience. The bot will assist shoppers in the UK and UK with Christmas gift ideas on their site. The feature joins a slew of other recent innovations by the company, including customer profiling and a "Pay Later" service available through its app. The service encourages a try-before-you-buy mentality, allowing customers pay for items Christmas after the point of order; Amazon Prime Asos offers a similar grace period.