Smartrac’s Smart Cosmos platform enables brands to use NFC to securely create and embed a unique digital identity into each individual product at the point of manufacture. Alibaba has invested in Smartrac Technology in order to provide brands with near - field communication ( NFC ) authentication technology . Smartrac 's Smart Cosmos lets brands use NFC to build and embed a unique identity , which can not be copied or stolen , into individual products . This , in turn , provides full control and security of each product throughout its lifetime . Microsoft has also taken a seat on Smartrac 's board .
Alibaba has invested in Smartrac Technology in order to provide brands with near - field communication ( NFC ) authentication technology . Smartrac 's Smart Cosmos lets brands use NFC to build and embed a unique identity , which can not be copied or stolen , into individual products . This , in turn , provides full control and security of each product throughout its lifetime . Microsoft has also taken a seat on Smartrac 's board .