Chinese shoppers ' spending on luxury goods abroad increased by 10 % last year , according to new research from management consultants Bain & "Our research found that the industry is quickly adapting to these challenges in an effort to drive more luxury consumption at home through strategies such as global pricing and a greater focus on fashion." Co. The " 2015 China Luxury Market Study " included a survey of nearly 1,500 Chinese consumers and among key findings : overseas spending among consumers increased by 32 % from 2014 ; shoppers stayed away from Hong Kong and Macau favouring countries such as Japan , South Korea and Australia ; and there was a shift in shopping channels from " Daigou " overseas personal shoppers who buy luxury goods for customers in China , to cross - border and overseas websites , which accounted for ¥ ##500 of the ¥ 293bn luxury spend overseas .
Chinese shoppers ' spending on luxury goods abroad increased by 10 % last year , according to new research from management consultants Bain & Co. The " 2015 China Luxury Market Study " included a survey of nearly 1,500 Chinese consumers and among key findings : overseas spending among consumers increased by 32 % from 2014 ; shoppers stayed away from Hong Kong and Macau favouring countries such as Japan , South Korea and Australia ; and there was a shift in shopping channels from " Daigou " overseas personal shoppers who buy luxury goods for customers in China , to cross - border and overseas websites , which accounted for ¥ ##500 of the ¥ 293bn luxury spend overseas .