Khan says: “As the father of two teenage girls, I am extremely concerned about this kind of advertising which can demean people, particularly women, and make them ashamed of their bodies. New London Mayor , Sadiq Khan , has pledged to take action against advertisements that promote an “ unhealthy ” or “ unrealistic ” body image . From next month , Transport for London ( Transport ) will prohibit ads that could undermine body confidence , particularly among the young . While the move may ban up to 12k ads on the transport network , the government does not believe London ’s income will be reduced . Last year , posters for a diet product from Protein World targeting women asking whether they were “ beach body ready ” caused controversy when they appeared in tube stations across the UK . 70k people signed a petition against the ads and a protest took place in Hyde Park . Despite this , the Advertising Standards Authority decided that the adverts were “ not offensive . ”
New London Mayor , Sadiq Khan , has pledged to take action against advertisements that promote an “ unhealthy ” or “ unrealistic ” body image . From next month , Transport for London ( Transport ) will prohibit ads that could undermine body confidence , particularly among the young . While the move may ban up to 12k ads on the transport network , the government does not believe London ’s income will be reduced . Last year , posters for a diet product from Protein World targeting women asking whether they were “ beach body ready ” caused controversy when they appeared in tube stations across the UK . 70k people signed a petition against the ads and a protest took place in Hyde Park . Despite this , the Advertising Standards Authority decided that the adverts were “ not offensive . ”