Architectural Digest magazine, owned by publisher Condé Nast, is launching Clever, a site aimed at 18-34 year olds. Clever came from wanting to make a product that would be relevant for a new reader.” The site, which will be launched in the coming weeks, has been designed to appeal to young people who are interested in architecture, design and design. The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever, whose audience, it is hoped, will migrate to the sister publication as they grow older.
Architectural Digest magazine, owned by publisher Condé Nast, is launching Clever, a site aimed at 18-34 year olds. The site, which will be launched in the coming weeks, has been designed to appeal to young people who are interested in architecture, design and design. The site will also open up Architectural Digest to a wider range of advertisers and expand its readership through Clever, whose audience, it is hoped, will migrate to the sister publication as they grow older.