The use of mobile ad-blocking software has grown around the globe, but the United States lags behind, says ad-blocking firm PageFair. The number of devices with ad-blocking software hit 380m at the end of 2016, up 38% from 275m in 2015. Desktop computers with ad-blocking software increased 9% to reach 236m from 216m. “Mobile ad blockers are a great way for people who want to avoid ads on their phones and tablets to do so,” said Page Fair’s chief executive Matt Cutts. PageFair says advertisers will likely see a rise in user numbers if manufacturers pre-install ad-blocking software on devices for the US market .
The use of mobile ad-blocking software has grown around the globe, but the United States lags behind, says ad-blocking firm PageFair. The number of devices with ad-blocking software hit 380m at the end of 2016, up 38% from 275m in 2015. Desktop computers with ad-blocking software increased 9% to reach 236m from 216m. US mobile ad-blocking is used by 1% of online users of mobile, in comparison to 18% of desktop users. PageFair says advertisers will likely see a rise in user numbers if manufacturers pre-install ad-blocking software on devices for the US market .