US company Vivint Smart Home saw a 57% lift in sales and 57% click-through rate during a Vivint ad campaign in 2016 . The campaign, which ran from 2017 , was aimed at driving traffic to Vivint 's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. In January to June , Vivint Smart Home said mobile video and data would become "game changers" for native advertising in 2017 .
US company Vivint Smart Home saw a 735% lift in sales and 57% click-through rate during a Yahoo Native Gemini ad campaign in 2016. The campaign, which ran from January to June, was aimed at driving traffic to Vivint's website and increase sales, while internal tracking technology gave the company the opportunity to see who was buying their products and where. In 2016, the Interactive Advertising Bureau said mobile video and data would become "game changers" for native advertising in 2017.