Fashion brand Abercrombie & Fitch has announced a partnership with mobile payment provider Amazon to offer the service as a payment option . The integration of the payment platform will allow customers of the Abercrombie & Fitch and Hollister apps to pay for products directly with their Venmo account . Media Contact: The mobile apps are the retailer 's fastest - growing digital channels , with users visiting the service twice as often as other web sites . It says that offering Venmo payment is a recognition of the platform 's popularity amongst millennial and " Gen Z " customers .
Fashion brand Abercrombie & Fitch has announced a partnership with mobile payment provider Amazon to offer the service as a payment option . The integration of the payment platform will allow customers of the Abercrombie & Fitch and Hollister apps to pay for products directly with their Venmo account . The mobile apps are the retailer 's fastest - growing digital channels , with users visiting the service twice as often as other web sites . It says that offering Venmo payment is a recognition of the platform 's popularity amongst millennial and " Gen Z " customers .