Shine’s network-level ad blocking does not currently target native ads — with Carthy telling TechCrunch back in February that the company was not doing so because it didn’t want to negatively impact the user experience and also because it wasn’t being asked by carriers at that time to remove native ads. Shine has signed up Econet Wireless , the third teleco to commit to using its mobile ad - blocking technology . Caribbean mobile operator Digicel partnered with Shine last year and Three joined in February . Econet Wireless operates in Africa where it has 40 million subscribers and this latest deal gives the largest potential reach so far for Shine . The company 's mobile ad - blocking technology uses deep packet inspection to detect and eject ads at the network level . It will be turned on by default for all networks in Africa , an approach Shine can not use in Europe due to different regulatory requirements .
Shine has signed up Econet Wireless , the third teleco to commit to using its mobile ad - blocking technology . Caribbean mobile operator Digicel partnered with Shine last year and Three joined in February . Econet Wireless operates in Africa where it has 40 million subscribers and this latest deal gives the largest potential reach so far for Shine . The company 's mobile ad - blocking technology uses deep packet inspection to detect and eject ads at the network level . It will be turned on by default for all networks in Africa , an approach Shine can not use in Europe due to different regulatory requirements .