In the past 30 years, when Western manufacturers were busy shifting production to emerging economies in an attempt to cut their labour costs, such a move would have been unimaginable. Adidas will start large - scale production of sports shoes in a custom - built , highly - automated factory near Ansbach , Germany . After a 6 month trial , Adidas made the decision to produce approximately 1 million running shoes in developed markets over the next five years , as a result of wage cuts in Europe and improvements in robotics that allow for more automation .
Adidas will start large - scale production of sports shoes in a custom - built , highly - automated factory near Ansbach , Germany . After a 6 month trial , Adidas made the decision to produce approximately 1 million running shoes in developed markets over the next five years , as a result of wage cuts in Europe and improvements in robotics that allow for more automation .