McDonald’s, Unilever and Gatorade have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia. The company has also been using its own advertising to promote its new product on social media with a series of videos featuring celebrities such as Justin Bieber, Selena Gomez, Miley Cyrus, Taylor Swift and Katy Perry.
McDonald’s, Unilever and Gatorade have begun purchasing Snapchat adverts via third parties including 4C in the US and Brand Networks in Australia. Expected to grant advertisers a better understanding of advert efficiency on the platform, experts have said that this move into Application Program Interface ads could make Snapchat more competitive than Facebook and Twitter.