Trade bodies involved in the scheme are the Association of Convenience Stores, Association of Town & City Management, British Council of Shopping Centres, British Independent Retailers Association, British Retail Consortium and IMRG. John Walden , CEO of Home Retail Group , has launched a high street initiative in collaboration with the government to help retailers become digitally savvy and share ideas for ' best practice ' while creating solutions to improve the customer experience . The program , which provides digital knowledge , tools and training to businesses , is currently being trialled in Cheltenham and Gloucester with plans to roll it out nationwide later in the year . Google , Facebook , IBM , Microsoft , Boots , Lloyds Banking Group and the Post Office are among the brands in the project .
John Walden , CEO of Home Retail Group , has launched a high street initiative in collaboration with the government to help retailers become digitally savvy and share ideas for ' best practice ' while creating solutions to improve the customer experience . The program , which provides digital knowledge , tools and training to businesses , is currently being trialled in Cheltenham and Gloucester with plans to roll it out nationwide later in the year . Google , Facebook , IBM , Microsoft , Boots , Lloyds Banking Group and the Post Office are among the brands in the project .