Six months after launching its ad-backed video service IMDb Freedive, Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe. The new service, which is available in English, French, German, Italian, Spanish and Portuguese, includes original series from Netflix, Amazon, Hulu It faces competition in the market, most notably from Roku, as well as Hulu, Facebook and YouTube. EMarketer predicted 2019 OTT ad spend would increase 20% in the US to $2.6bn.
Six months after launching its ad-backed video service IMDb Freedive, Amazon has rebranded the offering to IMDb TV, adding it will triple the content library and expand into Europe. It comes as the use of free, ad-supported apps rose by more than 300% in 2018, according Amazon's over-the-top (OTT) streaming service Fire TV. It faces competition in the market, most notably from Roku, as well as Hulu, Facebook and YouTube. EMarketer predicted 2019 OTT ad spend would increase 20% in the US to $2.6bn.