About Israeli firm Taptica has acquired Japanese mobile marketing leader Adinnovation, as the mobile advertising platform seeks to increase its presence in the Asia-Pacific region. Japan is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". The acquisition of Adinnovation will help Israel expand into a new market segment, which includes both traditional media such as television ads and online video ads, but also social media, where advertisers are looking at how they
Israeli firm Taptica has acquired Japanese mobile marketing leader Adinnovation, as the mobile advertising platform seeks to increase its presence in the Asia-Pacific region. Japan is regarded by insiders as the next hotspot for mobile advertising, as smartphone penetration continues to increase and the ad industry anticipates "exponential growth". The acquisition of Adinnovation will help Israel expand into a new market segment, which includes both traditional media such as television ads and online video ads, but also social media, where advertisers are looking at how they