Google is set to roll out two new metrics for its DoubleClick for Publishers (DfP) platform, as the company looks to bounce back after the Media Rating Council (MRC) suspended some of its metrics for non-compliance. Calls for stricter regulations on ad measurement have also been fuelled further by Facebook's admitting to "inflating" video measurements. Updates in Google's new metrics include the ability to download impressions in reports, and a served metric that will enable marketers to adjust prices according to the level of business. Google is reportedly rolling out new formats for publishers to measure mobile viewability with the addition of two new metrics to its DoubleClick for Publishers (DfP) platform. The updated metrics, which are expected to be rolled out over the next few weeks, were first revealed at an event hosted by Facebook last week.
Google is set to roll out two new metrics for its DoubleClick for Publishers (DfP) platform, as the company looks to bounce back after the Media Rating Council (MRC) suspended some of its metrics for non-compliance. Calls for stricter regulations on ad measurement have also been fuelled further by Facebook's admitting to "inflating" video measurements. Updates in Google's new metrics include the ability to download impressions in reports, and a served metric that will enable marketers to adjust prices according to the level of business. The updated metrics, which are expected to be rolled out over the next few weeks, were first revealed at an event hosted by Facebook last week.