Unilever 's CMO , Chris Weed , has said the industry needs to tackle online fraud and issues surrounding ad viewability as a matter of urgency . Weed claimed there are more bots on the internet than normal and industry estimates that nearly one third of traffic to the average site comes from bots , with advertisers spending an estimated $ 6 - 10 billion annually on fake views of ads . The fraud and viewability issues have been downplayed in the industry to date , but it seems as if the tide is starting to turn with the $ 27bn worth of media accounts currently under review and Unilever , one of the world 's largest advertisers speaking out against the problems .
Unilever's CMO, Keith Weed, has warned the industry needs to tackle online fraud and issues surrounding ad viewability as a matter of urgency. Weed claimed there are more bots on the internet than humans citing industry estimates that nearly one third of traffic to the average site comes from bots, with advertisers spending an estimated $6-10 billion annually on fake views of ads. Ad fraud and viewability issues have been downplayed in the industry to date, but it seems as if the tide is starting to turn with the $27bn worth of media accounts currently under review and Unilever, one of the world's largest advertisers speaking out against the problems.