Advertisers are spending greater amounts with Amazon and less with Google , making the online retailer the search engine ’s biggest threat since Facebook expanded into mobile ads in 2012 , says CNBC . Amazon is coming for Google’s lunch. Some advertisers plan to move more than half their search engine ad spend to Amazon from Google , it said , involving “ hundreds of millions of dollars ” . A report from survey team Survata said people in the US were increasingly going to Amazon first to search for products . Google still dominates digital ad firms , however , and is estimated to have 30 % of 2018 's ad spend , down from 41 % in January .
Advertisers are spending greater amounts with Amazon and less with Google , making the online retailer the search engine ’s biggest threat since Facebook expanded into mobile ads in 2012 , says CNBC . Some advertisers plan to move more than half their search engine ad spend to Amazon from Google , it said , involving “ hundreds of millions of dollars ” . A report from survey team Survata said people in the US were increasingly going to Amazon first to search for products . Google still dominates digital ad firms , however , and is estimated to have 30 % of 2018 's ad spend , down from 41 % in January .