Consumers have more trust in retailers if their stores use modern technology , according to a survey by payments processor Data . Of the total customers surveyed , 75 % of the population said they were concerned when stores seemed out of touch with technology , with women and those under 35 the most concerned . But the reality is that our attachment to technology as a way to make our lives easier, is far more universal. Retailers that invest in modern technology appear more professional to consumers , with only 7 % concerned that technology would impede their shopping experience .
Consumers have more trust in retailers if their stores use modern technology , according to a survey by payments processor Data . Of the total customers surveyed , 75 % of the population said they were concerned when stores seemed out of touch with technology , with women and those under 35 the most concerned . Retailers that invest in modern technology appear more professional to consumers , with only 7 % concerned that technology would impede their shopping experience .