Several Japanese insurance providers have introduced a product to cover the cost of managing a company's reputation following the release of negative viral content. According to big data analysis firm Eltes Co., which offers digital risk oversight, the number of online contents generating negative responses for companies has been increasing from 483 in 2013 to 667 in 2014 to 1,002 in 2015 -- almost 10 times higher compared to the figure reported in 2010 at 102. Whether originating from inside the company or externally, Sompo Japan Nipponkoa Insurance pays out up to JPY10m ($ between 500,000 yen to 1 million yen ) to compensate for the damage. Insurance premiums for the plan range from JPY500,000 to JPY1m a year . The quantity of online content which generated negative responses for companies has increased from 1,002 viral incidents in 2015 to 1,002 in 2015 , according to big data analysis firm Eltes .
Several Japanese insurance providers have introduced a product to cover the cost of managing a company's reputation following the release of negative viral content. Whether originating from inside the company or externally, Sompo Japan Nipponkoa Insurance pays out up to JPY10m ($ between 500,000 yen to 1 million yen ) to compensate for the damage. Insurance premiums for the plan range from JPY500,000 to JPY1m a year . The quantity of online content which generated negative responses for companies has increased from 1,002 viral incidents in 2015 to 1,002 in 2015 , according to big data analysis firm Eltes .