Many of the videos uploaded to Facebook are borrowed , meaning the original content creators lose out on ad revenue . Data from Facebook NewsWhip , showed that some of Facebook 's most successful content publishers were using ' borrowed ' content . With the release of Facebook 's ' Suggested videos ' feature , which will enable content creators to earn revenue from videos on the social media site , this is likely to become an increasingly important issue .
Many of the videos uploaded to Facebook are stolen, meaning the video content creators lose out on ad revenue. Data from startup NewsWhip, showed that some of Facebook's most successful video publishers were using 'borrowed' content. With the release of Facebook's 'Suggested videos' feature, which will enable content creators to accrue revenue from ads on the social media site, this is likely to become an increasingly important issue.