Amazon has announced that it is experimenting with personalised video advertising as a more eye - catching alternative to static advertising . " By using video templates , Amazon plans to use its technology to superimpose images and text to individually - crafted content tailored towards the consumer ’s interests . While this technology has potential , Amazon must be careful not to make adverts seem " creepy , " according to one commentator .
Amazon has announced that it is experimenting with personalised video advertising as a more eye - catching alternative to static advertising . By using video templates , Amazon plans to use its technology to superimpose images and text to individually - crafted content tailored towards the consumer ’s interests . While this technology has potential , Amazon must be careful not to make adverts seem " creepy , " according to one commentator .