The market remains highly fragmented despite a flurry of earlier deals, such as RhythmOne's acquisition of YuMe a year ago and Taptica's purchase of Tremor Video in 2017. Taptica International is said to be in late stage talks to merge with RhythmOne in a deal that would create one of the most powerful independent players in the US video advertising sector. The deal, which could value the company at more than $1 billion, comes as major media companies are looking for ways to cut costs and boost profits.
Taptica International is said to be in late stage talks to merge with RhythmOne in a deal that would create one of the most powerful independent players in the US video advertising sector. The deal, which could value the company at more than $1 billion, comes as major media companies are looking for ways to cut costs and boost profits.