Online office space marketplace ##s claims that demand for space in WeWork offices is three times greater than that of its nearest rival , and six times more than demand for desks in Regus offices , despite the IWG brand having a bigger footprint according to Truss founder Tom Smith . The WeWork name has become ubiquitous with co - working , giving the company a massive following , he said . However , he said it is hard to see how being better known , having better designed offices , free beer and more chic décor than the competition leads to a market ten times greater than IWG . WeWork claims its builders are a “ global physical platform ” providing valuable sources of data that is used to power a range of other services and value - added products , which are expected to provide higher margin incremental cash flow .
Online office space marketplace Truss reports that demand for space in WeWork offices is three times greater than that of its nearest rival, and six times more than demand for desks in Regus offices, despite the IWG brand having a bigger footprint according to Truss founder Tom Smith. The WeWork name has become ubiquitous with co-working, giving the company a massive advantage, he said. However, he said it is hard to see how being better known, having better designed offices, free beer and more chic décor than the competition translates to a value ten times greater than IWG. WeWork claims its builders are a “global physical platform” providing valuable sources of data that is used to power a range of other services and value-added products, which are expected to provide higher margin incremental cash flow.