The maker of an online quiz that prods marathoners and weightlifters about their exercise habits is the latest beneficiary of Silicon Valley’s ardor for the insurance industry. Behind the quiz is Health IQ Insurance Services Inc. The firm uses information from individuals’ answers to then offer them discounted life insurance if it determines they live healthy lifestyles. On Wednesday, the firm said it raised $55 million in growth capital from a group of investors, bringing its total capital raised to $140 million. ...
Health IQ Insurance Services, which offers discounted life insurance to individuals that pass its online health literacy test, has raised a further $55m, taking its total raised to $140m and its valuation to ~$450m. The six-year-old firm, which counts Aquiline Capital Partners, Greenspring Associates and Andreessen Horowitz among its investors, works with carriers rather than offering insurance directly, and claims to have written around $21bn in coverage over three years.