Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Roku . The programme will help brands and publishers using Acxiom ’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. The companies teaming with Roku include Experian , comScore, Data Cloud , Oracle Data Cloud , Measurement Partner Program , Acxiom and Acxiom .
Over-the-top content provider Roku is partnering with 11 companies to strengthen its open ad platform via a Measurement Partner Program. The programme will help brands and publishers using Roku’s platform to run advertising campaigns. Each of the partners will measure a specific area, including demographics, brand awareness, sales, store visits and website visits. The companies teaming with Roku include Experian, comScore, Nielsen, Oracle Data Cloud, IHS Markit, Kantar and Acxiom.