Wells Fargo will need to spend a significant amount on recruiting and re - training staff and it will take three to five years to rebuild its sales and management structures , following the scandal over unauthorised customer accounts and $ 185 m fine , according to consultant Dan Kleinman who has worked on and off with the bank for over 20 years . Her $125 million severance package has since sparked widespread criticism. " Its reputation is soiled , " he said . He criticised the bank 's high - pressure sales practices and management , a view corroborated by another consultant , Michael Moebs who said essential changes to employee incentives would cut into short - term profits but the long - term benefit would be customer and staff loyalty .
Wells Fargo will need to spend a significant amount on recruiting and re - training staff and it will take three to five years to rebuild its sales and management structures , following the scandal over unauthorised customer accounts and $ 185 m fine , according to consultant Dan Kleinman who has worked on and off with the bank for over 20 years . " Its reputation is soiled , " he said . He criticised the bank 's high - pressure sales practices and management , a view corroborated by another consultant , Michael Moebs who said essential changes to employee incentives would cut into short - term profits but the long - term benefit would be customer and staff loyalty .