Ogilvy is to hold its first global media review in more than 10 years . It is unclear whether any agencies outside the client’s existing roster will be invited to pitch. The review will follow the move of much of its brand creative work away from AmEx to Mcgarrybowen more than 10 years . Incumbent agencies, including WPP Mindshare , which wrested the media buying account from Ogilvy more than 10 years , will be invited to pitch but it not known whether American Express will run the review internally or if agencies it is not currently using will be invited to pitch. Public affairs chief Elizabeth Crosta said the review was part of a drive to improve marketing efficiency and effectiveness.
Ogilvy is to hold its first global media review in more than 10 years . The review will follow the move of much of its brand creative work away from AmEx to Mcgarrybowen more than 10 years . Incumbent agencies, including WPP Mindshare , which wrested the media buying account from Ogilvy more than 10 years , will be invited to pitch but it not known whether American Express will run the review internally or if agencies it is not currently using will be invited to pitch. Public affairs chief Elizabeth Crosta said the review was part of a drive to improve marketing efficiency and effectiveness.