Fairfax Media, MediaWorks, NZME and TVNZ have all teamed up to create a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX). The KPEX will allow advertisers to buy ads on behalf of their clients in New Zealand for an annual fee that is set by each client. KPEX CEO, Duncan Arthur said, "It's an exciting initiative and the first time NZ media companies have pooled their inventory to provide the necessary scale for a private marketplace”.
Fairfax Media, MediaWorks, NZME and TVNZ have all teamed up to create a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX). The exchange will offer media agencies and clients a programmatic option for purchasing online advertising inventory across New Zealand's leading media businesses. KPEX CEO, Duncan Arthur said, "It's an exciting initiative and the first time NZ media companies have pooled their inventory to provide the necessary scale for a private marketplace”.