Chinese people are now a major global demographic as international travel has become a top purchasing category in the world . After Chinese travellers spent over $ 215bn in 2015 , companies are actively responding to growing Chinese demand with Mandarin - speaking staff and developing partnerships with Chinese companies . App developers may also begin to recruit Chinese students as the number of Chinese students studying abroad grows every year , causing the students to act as international travel ambassadors for friends and family in their native country .
Chinese consumers are now a major global demographic as international travel has become a top purchasing category in the country. After Chinese travellers spent over $215bn in 2015, companies are actively responding to growing Chinese demand with Mandarin-speaking staff and US partnerships with Chinese companies. App developers may also begin to target Chinese users as the number of Chinese students studying abroad grows every year, causing the students to act as international brand ambassadors for friends and family in their native country.