UK-based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. According to Tubular Labs data, in the last three months, Goal uploaded 26 percent more videos to YouTube, while posting 3 percent fewer videos to Facebook, compared to the first three months of the year. During the World Cup, the publisher experimented by posting more content to other platforms, including YouTube and Apple News. The shifting focus has resulted in Goal doubling its views on YouTube. Facebook views, however, have fallen by 31%. “Facebook’s move into soccer was a huge mistake for us,” said Goal.com’s chief executive David Green.
UK-based football website Goal is reducing its reliance on Facebook in an effort to increase its audience reach. During the World Cup, the publisher experimented by posting more content to other platforms, including YouTube and Apple News. The shifting focus has resulted in Goal doubling its views on YouTube. Facebook views, however, have fallen by 31%. “Facebook’s move into soccer was a huge mistake for us,” said Goal.com’s chief executive David Green.