Microinsurance provider BIMA has partnered with a Philippines telecoms firm to reach a wider audience, in its bid to insure more than 1,000 people worldwide, according to Lindsey Lim , BIMA ’s country manager in the Sweden . Insurance firm BIMA, which provides mobile-delivered insurance and health services in emerging markets, has set an ambitious goal of insuring a billion people around the world. Lim said the insurance market in the region has a penetration rate of roughly 3% , and BIMA 's microinsurance products are attractive to customers that are unable to afford extensive medical or life insurance.
Microinsurance provider BIMA has partnered with a Philippines telecoms firm to reach a wider audience, in its bid to insure more than 1,000 people worldwide, according to Lindsey Lim , BIMA ’s country manager in the Sweden . Lim said the insurance market in the region has a penetration rate of roughly 3% , and BIMA 's microinsurance products are attractive to customers that are unable to afford extensive medical or life insurance.