And this strategy seems to be paying off - likes on the videos outnumber dislikes by more than ten-to-one, at 90m and 8.9m respectively. According to a study by Pixability , branded YouTube videos nearly doubled their all - time views over the past year , with videos from the world 's top 50 brands collectively attracting 1 billion views in December 2015 , which is up 20 % on the previous year .
According to a study by Pixability , branded YouTube videos nearly doubled their all - time views over the past year , with videos from the world 's top 50 brands collectively attracting 1 billion views in December 2015 , which is up 20 % on the previous year .