Snapchat's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its app. With no consistent guidelines to go by, publishers are set to test Snapchat's tolerance for branded content, believing the company's advertising rules only apply to unknown brands. The new policy, however, will be enforced across all of Snapchat’s apps, including Instagram, WhatsApp, and Messenger, according to a report from Recode.
Snapchat's advertising policy has been considered ambiguous by publishers with seemingly arbitrary rules concerning which branded content is permitted on its app. With no consistent guidelines to go by, publishers are set to test Snapchat's tolerance for branded content, believing the company's advertising rules only apply to unknown brands. While approval of content appears subjective, Snapchat's 150m daily users will likely push publishers to continue testing ways to include branded content within Snapchat campaigns.