Search-and-discovery service Foursquare has launched its latest insight tool, Foursquare Analytics, following a successful beta test with companies including Taco Bell and TGI Fridays. ’s a whole new rich fishing ground for foot traffic.” The new tool allows users to search for restaurants by location, cuisine, price or other criteria. The insights generated could, for example, prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics. "Analysts or strategists can understand what’s happening not only with their business but in their category and competitive set,” said Mike Harkey, Foursquare’s vice-president of business development.
Search-and-discovery service Foursquare has launched its latest insight tool, Foursquare Analytics, following a successful beta test with companies including Taco Bell and TGI Fridays. The new tool allows users to search for restaurants by location, cuisine, price or other criteria. The insights generated could, for example, prompt a restaurant to serve ads or deals to mobile users who match particular Foursquare demographics. "Analysts or strategists can understand what’s happening not only with their business but in their category and competitive set,” said Mike Harkey, Foursquare’s vice-president of business development.