Large established players and young digital health entrepreneurs alike find it challenging to bring new products to the market. They have well and truly changed the way we exercise , and now , as Unity Stoakes argues , they could be on the verge of revolutionising health care too . By the end of the year , Google will have committed over $ 1bn to wearables startups , and the market is expected to generate $ 2bn in revenue next year . Due to its heavily regional regulation structure , Google has a high barrier to entry , but industry leaders seem willing to partner with startups to get ahead in the innovation stakes .
They have well and truly changed the way we exercise , and now , as Unity Stoakes argues , they could be on the verge of revolutionising health care too . By the end of the year , Google will have committed over $ 1bn to wearables startups , and the market is expected to generate $ 2bn in revenue next year . Due to its heavily regional regulation structure , Google has a high barrier to entry , but industry leaders seem willing to partner with startups to get ahead in the innovation stakes .