Airbnb is taking hotel chains’ most valued customers by converting loyalty programme members into users. To learn more and subscribe, please click here. A total of 36% of travellers who use hotel loyalty programmes have used Airbnb for bookings, compared to the 15% of non-loyalty members. The company has also been working with hotels and airlines on a new booking service called “Hotel Rewards”, which will reward guests based on their spending behaviour. Airbnb’s latest feature, air travel booking feature Flights, will likely boost its appeal to further hotel travellers in the near future.
Airbnb is taking hotel chains’ most valued customers by converting loyalty programme members into users. A total of 36% of travellers who use hotel loyalty programmes have used Airbnb for bookings, compared to the 15% of non-loyalty members. The company has also been working with hotels and airlines on a new booking service called “Hotel Rewards”, which will reward guests based on their spending behaviour. Airbnb’s latest feature, air travel booking feature Flights, will likely boost its appeal to further hotel travellers in the near future.