About 94% of planners expect to at least maintain their current level of spending on digital place-based (DPB) and digital-out-of-home ( DOOH ) advertising over the next three years , a study from the Digital Place Based Advertising Association's ( Barry Frey ) found. While just over 50% of planners included DPB/DOOH in their media plans in the same period , for the past 12 months the figure was 61% . However, only 39% said they were aware that DPB/DOOH can be bought programmatically today. In the same period , About 94% of planners recommended media plans that combine DPB /DOOH with mobile. The role of traditional TV will be less significant than the role of DPB /DOOH in video everywhere campaigns by the same period , according to respondents.
About 94% of planners expect to at least maintain their current level of spending on digital place-based (DPB) and digital-out-of-home ( DOOH ) advertising over the next three years , a study from the Digital Place Based Advertising Association's ( Barry Frey ) found. While just over 50% of planners included DPB/DOOH in their media plans in the same period , for the past 12 months the figure was 61% . In the same period , About 94% of planners recommended media plans that combine DPB /DOOH with mobile. The role of traditional TV will be less significant than the role of DPB /DOOH in video everywhere campaigns by the same period , according to respondents.