In 2017, investment in programmatic ads is expected to approach €673 million ($747 million). Programmatic advertising now makes up a large part of the buying and selling of digital advertising products in France , says digital media agency EBG , which worked with digital marketing firm Google to survey French advertisers . Of those surveyed , 57 % said they thought all ad inventory would eventually be completed programmatically ; 62 % had already organised mobile programmatic campaigns and 75 % believed programmatic purchases for TV advertising would become a reality . Seven in ten would already use programmatic for video campaigns .
Programmatic advertising now makes up a large part of the buying and selling of digital advertising products in France , says digital media agency EBG , which worked with digital marketing firm Google to survey French advertisers . Of those surveyed , 57 % said they thought all ad inventory would eventually be completed programmatically ; 62 % had already organised mobile programmatic campaigns and 75 % believed programmatic purchases for TV advertising would become a reality . Seven in ten would already use programmatic for video campaigns .