New rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled . , Income Save £1000s on your mortgage Save over £500 on Gas and Electric Free Unlimited Broadband A recent study by the Advertising Standards Agency ( ASA ) and Ofcom found that people found it difficult to calculate the actual cost of broadband ; 81 % of those surveyed could not calculate the total cost of a broadband contract . TalkTalk already sought to address the issue , however , the ASA now intends to place the pressure on the industry to be more transparent .
New rules on advertising of fixed broadband prices are to be introduced on 31 October to prevent consumers being misled . A recent study by the Advertising Standards Agency ( ASA ) and Ofcom found that people found it difficult to calculate the actual cost of broadband ; 81 % of those surveyed could not calculate the total cost of a broadband contract . TalkTalk already sought to address the issue , however , the ASA now intends to place the pressure on the industry to be more transparent .