The use of mobile ad - blocking software has grown around the globe , but the United States lags behind , says ad - blocking firm PageFair . The number of devices with ad - blocking software hit 380 m at the end of 2016 , up 38 % from 275 m in 2015 . Personal computers with ad - blocking software increased 9 % to reach 236 m from 216 m . The number of desktop computers with ad blocking installed edged up 9% from 216 million to 236 million over the same period. US mobile ad - blocking is used by 1 % of online users of Android , in comparison to 18 % of desktop users . PageFair says advertisers will likely see a rise in user numbers if manufacturers pre - install ad - blocking software on devices for the US market .
The use of mobile ad - blocking software has grown around the globe , but the United States lags behind , says ad - blocking firm PageFair . The number of devices with ad - blocking software hit 380 m at the end of 2016 , up 38 % from 275 m in 2015 . Personal computers with ad - blocking software increased 9 % to reach 236 m from 216 m . US mobile ad - blocking is used by 1 % of online users of Android , in comparison to 18 % of desktop users . PageFair says advertisers will likely see a rise in user numbers if manufacturers pre - install ad - blocking software on devices for the US market .