Willis Towers Watson has made a change to its Emblem predictive modelling technology, which allows its clients to monitor their customers' purchasing behaviour. The firm said the update to its software enables clients to arrive at outcomes 20% faster than previously. The company claims insurers can fit models to data sets in seconds thanks to the update. In an interview with Reuters, Mr Willmott said: "We are now able to predict what people will buy in the next 12 months
Willis Towers Watson has made a change to its Emblem predictive modelling technology, which allows its clients to monitor their customers' purchasing behaviour. The firm said the update to its software enables clients to arrive at outcomes 20% faster than previously. In an interview with Reuters, Mr Willmott said: "We are now able to predict what people will buy in the next 12 months