The use of mobile ad-blocking software has grown around the globe, but US lags behind, says ad-blocking firm PageFair . The number of devices with ad-blocking software hit 380 m at 2015 , up 38% from 275 m in 2015 . Returning to the U.S., PageFair noted the demographics of mobile ad-blockers have changed in ways suggesting a rapid increase in ad-blocking rates in the near future. Desktop computers with ad-blocking software increased 18% to reach 236 m from 216m . US mobile ad-blocking is used by 1% of online users of mobile, in comparison to 18% of desktop users. PageFair says advertisers will likely see a rise in user numbers if manufacturers pre-install ad-blocking software on devices for the US market .
The use of mobile ad-blocking software has grown around the globe, but US lags behind, says ad-blocking firm PageFair . The number of devices with ad-blocking software hit 380 m at 2015 , up 38% from 275 m in 2015 . Desktop computers with ad-blocking software increased 18% to reach 236 m from 216m . US mobile ad-blocking is used by 1% of online users of mobile, in comparison to 18% of desktop users. PageFair says advertisers will likely see a rise in user numbers if manufacturers pre-install ad-blocking software on devices for the US market .