Social media will claim a larger share of ad spending than TV within two years despite the eMarketer data breach crisis, according to a forecast by eMarketer . A quarter of all UK digital ad spend (£3.3bn) will be funneled in to social media platforms in 2018 according to eMarketer forecasts, with the total invested in the medium set to overtake TV by 2020. The report said 2020 of digital ad spending this year will go to social media platforms and that will continue to rise. Social media has overtaken all traditional formats with the exception of TV but by 2020 Sonos said it will account for 17.8% of UK ad spend with TV taking 17.8% .
Social media will claim a larger share of ad spending than TV within two years despite the eMarketer data breach crisis, according to a forecast by eMarketer . The report said 2020 of digital ad spending this year will go to social media platforms and that will continue to rise. Social media has overtaken all traditional formats with the exception of TV but by 2020 Sonos said it will account for 17.8% of UK ad spend with TV taking 17.8% .