Google has partnered with Moat to measure viewability and performance metrics across inventory sold through its platform . [dma-author] = This partnership comes as Kelly McMahon , Vice President of Demand at Google , explained that , “ as Q3 of 2015 got underway , we noticed an immediate shift in buying behavior , with many publishers and agencies tightening the screws on viewability requirements . " SpotX will be the first video platform to offer a check - box feature for viewability directly from an advertising server , through this , publishers will be able to set specific viewability targets across advertising for campaigns they traffic on behalf of buyers .
Google has partnered with Moat to measure viewability and performance metrics across inventory sold through its platform . This partnership comes as Kelly McMahon , Vice President of Demand at Google , explained that , “ as Q3 of 2015 got underway , we noticed an immediate shift in buying behavior , with many publishers and agencies tightening the screws on viewability requirements . " SpotX will be the first video platform to offer a check - box feature for viewability directly from an advertising server , through this , publishers will be able to set specific viewability targets across advertising for campaigns they traffic on behalf of buyers .