On the other hand, China is also an important source market for Jumeirah Group, as higher awareness of the brand in China will probably make the Chinese guests choose to stay in Jumeirah hotels overseas, he said, adding the group has benefited from that, particularly in Dubai. Dubai-based luxury hotel chain, Jumeirah Group, reveals it is targeting wealthy Chinese consumers, as it looks to build more hotels in the country, due to its belief that domestic tourism will grow significantly in the coming years. The company has already opened a new branch of its Dubai Beach Hotel chain at the Palm Jebel Ali and plans to open another one later this year. "In our listed cities where we desire to be in, Beijing, Shanghai and Hong Kong are high up there".
Dubai-based luxury hotel chain, Jumeirah Group, reveals it is targeting wealthy Chinese consumers, as it looks to build more hotels in the country, due to its belief that domestic tourism will grow significantly in the coming years. The company has already opened a new branch of its Dubai Beach Hotel chain at the Palm Jebel Ali and plans to open another one later this year. "In our listed cities where we desire to be in, Beijing, Shanghai and Hong Kong are high up there".