FILE PHOTO - The Intel logo is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake NEW YORK (Reuters) - Intel Corp on Tuesday announced a new line of microprocessors for data centers, setting up a battle with Advanced Micro Devices and others for the lucrative business of supplying the chips that power cloud computing. The new Xeon Scalable Processor chips provide far greater support for next-generation computing applications such as artificial intelligence and driverless cars, said Naveen Rao, vice president of Intel’s artificial intelligence products group, in an interview with Reuters. The chips are aimed at companies including Alphabet’s Google, Microsoft Corp, Amazon.com Inc and others that operate data centers with thousands of computers, both to power their own services and to provide computing horsepower for customers who don’t want to own and maintain their own computer systems. Google Cloud Platform was the first data center to adopt the new Intel processors. Paul Nash, project manager for Google Compute Engine, called the deal an “expansion and deepening of our partnership” with Intel. But Intel will face stiff competition from historic rival AMD, which recently launched its own next-generation data center processor. The big Internet companies are also doing more of their own hardware design and experimenting with chips based on technology from ARM Holdings and others, partly as a way of pushing Intel to keep prices in line. Martin Reynolds, an analyst at Gartner, said the new Intel processor is a step up from its previous generation with better power efficiency, improvement on artificial intelligence workload and more advanced storage. Reynolds noted that the biggest risk for Intel may be its dependence on a relatively small number of big data center operators. “The challenge now is so much of our their work is going to these big internet guys,” he said, and thus demand for chips is subject to how successful the companies are in the fierce battle for customers who are moving their computing to the cloud. Reporting by Sophia Kunthara; Editing by Cynthia Osterman
Intel has launched its Xeon Scalable Processor chips. The chips will offer significantly improved support to artificial intelligence and driverless cars, according to Naveen Rao, vice president of Intel's artificial intelligence products group. In a blog post, Rao said the new processors are designed for "advanced machine learning applications" that require large amounts of data processing power. The move follows the launch of rival firm AMD’s own next-generation data centre processor, while critics say Intel's reliance on a handful of clients could pose problems in the future.