Snapchat is working to expand its advertising capabilities , with media buyers suggesting Snap is exploring enabling transactions within advertising . The brand ’s focus on retail has been indicated by recent events , such as a tie - in with U2 that enabled concert attendees to make Nike purchases within Snapchat via Shopify . “We get about 10 customers a day right now, but we do lose people because of the loading time getting out of Snap,” he said. The app also launched a store selling Snapchat - branded merchandise inside Discover at the beginning of February .
Snapchat is working to expand its advertising capabilities , with media buyers suggesting Snap is exploring enabling transactions within advertising . The brand ’s focus on retail has been indicated by recent events , such as a tie - in with U2 that enabled concert attendees to make Nike purchases within Snapchat via Shopify . The app also launched a store selling Snapchat - branded merchandise inside Discover at the beginning of February .