ComScore is offering its data free of charge to anybody who wants to use it. The cross-platform measurement company's CEO, Gian Fulgoni, said the goal is to "eliminate the friction around viewability", as comScore seeks to become the industry's standard for measurement of online display, mobile and video viewability. In a blog post, Fulgoni said: "The new metrics will be available in early 2014 at no cost to anyone using our platform.
ComScore is offering its data free of charge to anybody who wants to use it. The cross-platform measurement company's CEO, Gian Fulgoni, said the goal is to "eliminate the friction around viewability", as comScore seeks to become the industry's standard for measurement of online display, mobile and video viewability. The aim of the free incentive, which lasts until the end of June, is to attract customers that will then be upsold paid data packages.