When you’re running a crowdfunding campaign for an organization, whether you’re campaigning for a non-profit or a new business, you can lose a lot of brand equity on your crowdfunding page. We believe that your brand is a powerful part of what engages your followers and instills trust – and that trust is imperative to securing contributions. Your supporters are contributing to your campaign, not to our brand, so starting today we’re putting organizations front and center. You will now have unparalleled control over the look and feel of your campaign page. You have control of the brand image of your campaigns and can make the experience more seamless for your backers and customers. All you have to do is go to your organization profile page and flip the switch to enable custom themes! Is your brand all sans-serif? Hate Helvetica? To the delight of brand managers everywhere, you can now change the fonts on your campaign page. Your typeface is a huge part of your brand voice, and now you can control the tone of your crowdfunding campaign. The header space that has been so greatly coveted by crowdfunding platforms is now yours to own. Put your logo on the top left and change the background color to suit your branding – let your brand shine from top to bottom. This includes the ability to include custom links and dropdown menus in your header if you want to replicate the feel of your homepage or provide contributors with links back to your website. FundRazr users have always been able to change their background image or color scheme – but now we’ve kicked it up a notch with button color control to match. Organizations can now pick the button for their Call to Action button (and a hover color too)! When you message your users, we think the messaging should come from you, not the platform. For organizations now, you can set your own support email address and control the email that the campaign communications appear to come from. You can set a custom copyright message in your footer to fully match your existing web assets, right to the tiniest detail. Ready to give it a whirl? From now until September 16th 2016, you could win a $300 contribution to your FundRazr crowdfunding campaign! Here’s what you need to do: Our new whitelabeling features will enable seamless integration with your brand, increased trust in your campaign, and will give you complete control over your campaign and your audience’s experience.
Earlier this week crowdfunding platform, FundRazr, announced a new feature that would allow businesses to white label their crowdfunding campaigns, allowing start-ups to have full control of the brand image they present to possible investors. Companies will be able to place their own logos on campaign pages (instead of FundRazr’s own logo), have full control over colours/fonts used on the page, and have direct contact with supporters and potential investors.