With nearly 700m active monthly users on WeChat, China's Tencent is "aggressively" pushing ads on its social media platform and poaching expert researchers and analysts from Facebook, Google and Baidu to improve its data and targeting capabilities. This came from revenues of $30.4bn yuan, a 45% increase on the same quarter in 2014. In addition, the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising expertise, according to Wall Street Journal's sources. The Chinese tech giant has also been aggressively expanding into other markets such as India, where it recently acquired a stake in Flipkart, India's largest e-commerce company.
With nearly 700m active monthly users on WeChat, China's Tencent is "aggressively" pushing ads on its social media platform and poaching expert researchers and analysts from Facebook, Google and Baidu to improve its data and targeting capabilities. In addition, the company is hiring marketing and branding managers from automakers and electronics manufacturers for their advertising expertise, according to Wall Street Journal's sources. The Chinese tech giant has also been aggressively expanding into other markets such as India, where it recently acquired a stake in Flipkart, India's largest e-commerce company.