Social media giant Facebook ’s digital advertising revenue has been forecast to reach £ 1.19bn , breaching £ 1bn for the first time . Market research firm eMarketer ’s figures show a year - on - year increase of 31 % , though the company 's previous forecast from February predicted less at 26 % . The latest forecast predicts growth of 23 % to £ 1.46bn in 2017 and a 19 % increase to £ 1.73bn in 2018 . eMarketer ’s predictions are based on Facebook ’s updates to mobile ad formats , increased ad revenue from mobile video feeds and new Instagram ad formats .
Social media giant Facebook’s digital ad revenue has been forecast to reach £1.19bn, breaching £1bn for the first time. Market research firm eMarketer’s figures show a year-on-year increase of 31%, though the company's previous forecast from February predicted less at 26%. The latest forecast predicts growth of 23% to £1.46bn in 2017 and a 19% increase to £1.73bn in 2018. eMarketer’s predictions are based on Facebook’s updates to mobile video formats, increased ad revenue from mobile news feeds and new Instagram ad formats.