The leading global provider of predictive sales - to - business solutions , Sidetrade , has acquired the UK start - up BrightTarget which specialises in predictive AI for sales - to - business sales and marketing . BrightTarget was recently named Europe 's top three most innovative European start - up in the field by Gartner . BrightTarget has developed powerful Machine Learning algorithms based on the analysis of historic transactions (invoices) and customer behavior incorporating underlying data (sector, geographic area, size) enriched with millions of other points of insight (press articles, social media engagement, corporate websites). Using machine learning and AI , BrightTarget can define the predictive customer lifetime value , improve retention rates , identify clients with the strongest potential for sales and cross - selling and generate high - quality data for conversion .
The leading global provider of predictive sales - to - business solutions , Sidetrade , has acquired the UK start - up BrightTarget which specialises in predictive AI for sales - to - business sales and marketing . BrightTarget was recently named Europe 's top three most innovative European start - up in the field by Gartner . Using machine learning and AI , BrightTarget can define the predictive customer lifetime value , improve retention rates , identify clients with the strongest potential for sales and cross - selling and generate high - quality data for conversion .