Social media site Twitter is looking at a paid membership scheme for its site , aimed specifically at news outlets , businesses and " power users " as it seeks new ways to monetise its brand . The addition of an enhanced paid membership could provide a new stream of revenue. Ad revenue for 2016 was $ 638 m , compared with $ 641 m in 2015 . The paid - for service , which was offered to selected customers in a company email , will feature an enhanced version of TweetDeck , with " valuable viewing , posting and signalling features like alerts , trends and activity analysis , advanced analytics , and reporting and posting , all in one customisable dashboard " .
Social media site Twitter is looking at a paid membership scheme for its site , aimed specifically at news outlets , businesses and " power users " as it seeks new ways to monetise its brand . Ad revenue for 2016 was $ 638 m , compared with $ 641 m in 2015 . The paid - for service , which was offered to selected customers in a company email , will feature an enhanced version of TweetDeck , with " valuable viewing , posting and signalling features like alerts , trends and activity analysis , advanced analytics , and reporting and posting , all in one customisable dashboard " .