Pandora, which devised the effort with in-house creative and design teams, identified a mix of 18 well-known and up-and-coming artists to feature in the campaign, including Big Sean, Gorillaz, Miranda Lambert, Keith Urban, Ziggy Marley, and Questlove. Pandora has announced that it is making Pandora Premium , previously invitation only , available to everyone via the iTunes Store , Google Play or online . The music streaming company now offers a three - tier service : subscription ( $ 9.99 per month ) , the ad - supported service ( free ) and Pandora Plus ( $ 4.99 per month ) . " We believe that addressing the entire demand curve and meeting consumers where they are with options , be it ad - supported or subscriptions , is the key to Pandora 's long - term growth , " said Nick Bartle , Pandora 's CMO . Pandora reported annual revenue of $ 1.072bn with 5 % year - on - year growth for 2016 . Next month it will report Q1 2017 earnings .
Pandora has announced that it is making Pandora Premium , previously invitation only , available to everyone via the iTunes Store , Google Play or online . The music streaming company now offers a three - tier service : subscription ( $ 9.99 per month ) , the ad - supported service ( free ) and Pandora Plus ( $ 4.99 per month ) . " We believe that addressing the entire demand curve and meeting consumers where they are with options , be it ad - supported or subscriptions , is the key to Pandora 's long - term growth , " said Nick Bartle , Pandora 's CMO . Pandora reported annual revenue of $ 1.072bn with 5 % year - on - year growth for 2016 . Next month it will report Q1 2017 earnings .