Direct-to-consumer (DTC) companies are increasing their spend on TV advertising, resulting in an increase in web traffic and sales, according to a study by the Video Advertising Bureau. Online and apps traffic at food delivery service HelloFresh rose 88% year on year because of TV ads, said its director of growth and analytics, David Webb. The average price for a meal from HelloFresh’s website has risen about 30% since last year, while sales have increased more than 50%.
Direct-to-consumer (DTC) companies are increasing their spend on TV advertising, resulting in an increase in web traffic and sales, according to a study by the Video Advertising Bureau. Online and apps traffic at food delivery service HelloFresh rose 88% year on year because of TV ads, said its director of growth and analytics, David Webb. DTC companies Peloton, Chewy, Carvana, Ancestry, Poshmark and Stitch Fix also experienced a rise in revenues following TV advertising, the research found.