Signage supplier to continue support for German soccer. Getty Images The German Football Association (DFB), domestic soccer’s governing body, has extended its partnership with branding supplier APA through 2024. The company, which has provided advertising and signage to events and matches overseen by the DFB since 2012, will continue to provide support for all home fixtures played by the national men’s, women’s, and youth teams. As part of its extended agreement, APA will also resume responsibility for branding and advertising featured during the DFB-Pokal Cup, German soccer’s biggest club knockout competition. "We can attest to APA's great flexibility and willingness to cooperate as well as a demanding level of quality,” said Michael Kirchner, the DFB’s director of events and operations. In addition, the APA will also continue to provide static advertising boards and also press boards for the media zones during match days, while LED advertising boards are supplied by Infront media agency. "For us, such a statement equals a knighthood,” APA founder and managing partner Peter Adelfang said of the company’s new contract with the DFB. “We will continue to do our best in equipping more than 100 DFB events every year.”
The German Football Association ( DFB ) has extended its commercial partnership with the advertising supplier APA . The company , which has worked with DFB since 2009 , will be providing branding and signage for its events until 2024 . The deal also means APA will now provide advertising for the Liga - Pokal Cup in addition to its sponsorship agreement for matches involving Germany 's national teams .