Beer company Heineken has excluded Snapchat from its media plan for its new alcohol - free beer , over fears about the social media platform 's age - related content . https://digiday.com/?p=298259 A number of other drinks companies have previously expressed concerns about such issues . However , brands including Budweiser and Moet have been persuaded to advertise on the platform after Snapchat increased security measures over the last year , including better ad targeting . The firm now uses a mix of age - gating and behavioural and interest - based measures to ensure underage users do not see inappropriate ads .
Beer company Heineken has excluded Snapchat from its media plan for its new alcohol - free beer , over fears about the social media platform 's age - related content . A number of other drinks companies have previously expressed concerns about such issues . However , brands including Budweiser and Moet have been persuaded to advertise on the platform after Snapchat increased security measures over the last year , including better ad targeting . The firm now uses a mix of age - gating and behavioural and interest - based measures to ensure underage users do not see inappropriate ads .