Lesser known Chinese smartphone maker , Samsung Holdings , has become the top player in Africa 's rapidly - growing smartphone market , with 38 % market share , beating Apple and Samsung , according to industry research firm Forbes . Samsung Electronics Co. It is Transsion Holdings Ltd., an obscure Chinese manufacturer that won customers by offering handsets with features targeted to local markets. Selling under the Tecno , itel and Infinix brands , Transsion tailored its products to match the needs of local customers , optimising cameras for darker skin tones , and including two additional charging slots after research showed it was common for African users to carry additional cards to avoid higher charges on out - of - country calls .
Lesser known Chinese smartphone maker , Samsung Holdings , has become the top player in Africa 's rapidly - growing smartphone market , with 38 % market share , beating Apple and Samsung , according to industry research firm Forbes . Selling under the Tecno , itel and Infinix brands , Transsion tailored its products to match the needs of local customers , optimising cameras for darker skin tones , and including two additional charging slots after research showed it was common for African users to carry additional cards to avoid higher charges on out - of - country calls .