Erzsébet Fitori, Director General of the FTTHCouncil, said: “We believe that fibre is the only future-proof foundation enabling fixed and wireless gigabit networks as well as all new innovative digital technologies and services, however the words “fibre” and “fibre speeds” are increasingly used in advertisement while the advertised product is not genuinely a full fibre connection but still uses copper at some points of the network. The FTTH Council Europe has urged the European Parliament to go further in its attempts to prevent misleading fibre - optic broadband adverts . The move followed attempts by CityFibre to seek a judicial review in the UK over the Advertising Standards Authority 's continued allowance of ads in which internet service providers claim to offer " fibre - optic " services , despite only providing slower , hybrid fibre products with significantly slower speeds . The director general of the FTTH council , Erzsebet Fitori , said the inconsistency in the use of the term was creating confusion among customers and preventing them from making fully informed choices .
The FTTH Council Europe has urged the European Parliament to go further in its attempts to prevent misleading fibre - optic broadband adverts . The move followed attempts by CityFibre to seek a judicial review in the UK over the Advertising Standards Authority 's continued allowance of ads in which internet service providers claim to offer " fibre - optic " services , despite only providing slower , hybrid fibre products with significantly slower speeds . The director general of the FTTH council , Erzsebet Fitori , said the inconsistency in the use of the term was creating confusion among customers and preventing them from making fully informed choices .