La Liga is developing a voice - powered virtual assistant utilising Microsoft ’s cognitive services and AI technology . The aim is to give fans more access to information on games , results , scores and video highlights via devices and platforms including Google Assistant and Skype . Getty Images La Liga, the organising body for the top two tiers of Spanish club soccer, has launched a new virtual assistant to provide fans with more information through voice and text. La Liga said the growing popularity of voice ##mail meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams .
La Liga is developing a voice - powered virtual assistant utilising Microsoft ’s cognitive services and AI technology . The aim is to give fans more access to information on games , results , scores and video highlights via devices and platforms including Google Assistant and Skype . La Liga said the growing popularity of voice ##mail meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams .