The three-month deadline given to French mobile ad location company Vectaury to comply with the General Data Protection Regulation (GDPR) by data protection regulator CNIL is a wake-up call for the entire adtech sector. In an interview with Reuters, Nicolas Goubert, CEO of the company, said that his firm had been working on its own solution since last year and was now ready to offer it as part of the The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes today, the validity of the expressed consent".
The three-month deadline given to French mobile ad location company Vectaury to comply with the General Data Protection Regulation (GDPR) by data protection regulator CNIL is a wake-up call for the entire adtech sector. Vectaury had collected geolocation data from its software development kit in mobile apps and used the data without receiving permission. The CNIL also ruled that a company cannot assume consent based on a contractual relationship, meaning the company must "demonstrate, for all the data it processes today, the validity of the expressed consent".