During the three-week period between 21 less than last year and less than last year , advertising from major US retail chains was down 13% to $ 1.08bn YoY. Kantar Media , which analysed results from traditional and digital media, earned social and paid search adverts, also specified the declining popularity of newspaper adverts as a vehicle for retailers. The decline was led by electronics chains, which spent 32% November . Such a shift in spending is logical considering the continual gravitation of shoppers online. Likewise, discount chains and department stores spent less than last year . The report also said that paid search adverts are replacing print.
During the three-week period between 21 less than last year and less than last year , advertising from major US retail chains was down 13% to $ 1.08bn YoY. Kantar Media , which analysed results from traditional and digital media, earned social and paid search adverts, also specified the declining popularity of newspaper adverts as a vehicle for retailers. The decline was led by electronics chains, which spent 32% November . Likewise, discount chains and department stores spent less than last year . The report also said that paid search adverts are replacing print.