Sweden - based alcoholic beverage company Absolut will use Twitter to promote its products via shoppable tweets . The advertiser’s Absolut , which had no advertising strategy in the US six months ago , said it was investing in videos and apps that linked to its site rather than ads . Senior brand manager Katherine Chen said the platform was designed as a " playground " for Absolut content and had the same " creative potential " as Instagram .
Sweden - based alcoholic beverage company Absolut will use Twitter to promote its products via shoppable tweets . Absolut , which had no advertising strategy in the US six months ago , said it was investing in videos and apps that linked to its site rather than ads . Senior brand manager Katherine Chen said the platform was designed as a " playground " for Absolut content and had the same " creative potential " as Instagram .