Following its problems with metrics, Facebook made the decision to allow for an independent audit of its ad data by the Media Rating Council (MRC) in February of this year. Facebook is to lose some of its advertisers after a Facebook ad bug incorrectly counted internal clicks on its video carousel as external clicks through to users ' own sites . The impact in terms of billing was just 1 % of ad impressions , with the bug affecting only mobile web browsers , according to the company . The incident was the latest in a series of ad metric problems at Facebook , which led to the social media company agreeing to an independent audit of its ad data by the Advertising Rating Council in February .
Facebook is to lose some of its advertisers after a Facebook ad bug incorrectly counted internal clicks on its video carousel as external clicks through to users ' own sites . The impact in terms of billing was just 1 % of ad impressions , with the bug affecting only mobile web browsers , according to the company . The incident was the latest in a series of ad metric problems at Facebook , which led to the social media company agreeing to an independent audit of its ad data by the Advertising Rating Council in February .