Google has announced its advertising policy to now allow 300 x 250 ads “ above the fold ” or visible on a mobile webpage before scrolling . The change seems to be prompted by the emergence of ever - larger ads , allowing for space on the screen around the ad to carry content . There are , however concerns that the ads will detract from user experience . The restriction on this size was originally put in place precisely because of the non - user - friendly aspect of this type of ad . The change is likely to increase Google ’s ad revenue .
Google has said its AdSense policy will now allow 300 x 250 ads “above the fold” or visible on a mobile webpage before scrolling. The change seems to be prompted by the release of ever-larger smartphones, allowing for space on the screen around the ad to carry content. There are, however concerns that the ads will detract from user experience. The restriction on this size was originally put in place precisely because of the non-user-friendly aspect of this type of ad. The move is likely to increase Google’s ad revenue.