You can’t talk about marketing these days without mentioning cross-channel strategy, and you certainly can’t write about mobile marketing without alluding to social media platforms. A total of 70% of mobile marketing budgets will increase in Europe , the Middle East and Africa ( EMEA ), according to a survey by Warc . While over a half of respondents said they will begin to utilise mobile video in the coming year , over a half said that they will use location data. There were 91% of respondents who said they find Twitter useful, compared to 70% for Instagram and 91% for Twitter .
A total of 70% of mobile marketing budgets will increase in Europe , the Middle East and Africa ( EMEA ), according to a survey by Warc . While over a half of respondents said they will begin to utilise mobile video in the coming year , over a half said that they will use location data. There were 91% of respondents who said they find Twitter useful, compared to 70% for Instagram and 91% for Twitter .