Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns. The search product Google Ads includes certification for sophisticated invalid traffic on mobile app. Marketers have the option to use custom Media Ratings Council-approved metrics within Display & Video 360, and can also decide the length an advertisement appears before counting it as viewable, as well as the percentage of the ad in view. The new AdWords Insights feature is available for all publishers with at least one million unique visitors per month. Marketers are also able to run brand lift studies for any video buy.
Advertisers now have a range of additional tools on Google to measure the quality of their ad campaigns. Marketers have the option to use custom Media Ratings Council-approved metrics within Display & Video 360, and can also decide the length an advertisement appears before counting it as viewable, as well as the percentage of the ad in view. The new AdWords Insights feature is available for all publishers with at least one million unique visitors per month. Marketers are also able to run brand lift studies for any video buy.