UK broadcaster Sorenson Media is reportedly close to a deal with Amobee that will provide the channel with the technology to develop a self-serve ad platform aimed at video on demand content. ITV has been testing ad sales via a small-scale, self-serve platform and wants to engage ad buyers on total viewing, covering online and offline. The move follows the failure of its April partnership with ITV to deliver ads through ITV 's linear channels. Automated auctions will run instead, which will take aim at sizable direct response budgets from large and smaller advertisers, the execs said. An announcement on the Amobee agreement is expected in the end of 2019 , with the platform potentially going live before the end of 2019 .
UK broadcaster Sorenson Media is reportedly close to a deal with Amobee that will provide the channel with the technology to develop a self-serve ad platform aimed at video on demand content. ITV has been testing ad sales via a small-scale, self-serve platform and wants to engage ad buyers on total viewing, covering online and offline. The move follows the failure of its April partnership with ITV to deliver ads through ITV 's linear channels. An announcement on the Amobee agreement is expected in the end of 2019 , with the platform potentially going live before the end of 2019 .