Social media site Instagram has provided Norway’s public service broadcaster NRK with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. “I took that line and wrote that in a chat between Noora and her friends,” said Magnus. The Norwegian Broadcasting Corporation (NRK) is using the social network Instagram, which allows users to share photos of themselves in various settings, as part of its new campaign called “#YouAreHereForMe@@ All 15 of the show's characters have their own Instagram accounts.
Social media site Instagram has provided Norway’s public service broadcaster NRK with a way to engage and maintain teenage audiences that it couldn't have done with traditional broadcasting. The Norwegian Broadcasting Corporation (NRK) is using the social network Instagram, which allows users to share photos of themselves in various settings, as part of its new campaign called “#YouAreHereForMe@@ All 15 of the show's characters have their own Instagram accounts.