Mobile advertisers have up to five minutes long daily to get their point across using video, according to research by AOL . Some 59% of US consumers watch videos which are the first few seconds or less in length each day . In Southeast Asia , this figure is 47% . Brits are comparatively patient, with More than four ( 32% ) watching videos that are 60 seconds , according to AOL . "The trend is definitely headed towards smaller and shorter," said AOL 's head of international research, Anita Caras . The important thing for advertisers is to get their message across in up to five minutes long daily , she added.
Mobile advertisers have less than a minute to get their point across using video, according to research by AOL. Some 59% of US consumers watch videos which are 60 seconds or less in length each day. In Southeast Asia, this figure is 47%. Brits are comparatively patient, with about a third (32%) watching videos that are up to five minutes long daily, according to AOL. "The trend is definitely headed towards smaller and shorter," said AOL's head of international research, Anita Caras. The important thing for advertisers is to get their message across in the first few seconds, she added.