With Advanced Deal Metrics, AppNexus said it added new data points to each stage of the deal process, from bid request and bid rate to invalid bids. AppNexus is launching new tools , Advanced Deal Metrics and Bid Error Report , aimed at reducing errors when buying and selling programmatic products and increasing transparency . Unlike current ones , these tools focus on both publisher and advertiser , but Advanced Deal Metrics includes data points at every stage of the bidding process , and can flag the reasons for bid rejections , allowing marketers to better tailor bids in near - real time . Bid Error Report for sellers is being alpha tested , and allows sellers to understand how more than simple bid errors can impact auctions .
AppNexus is launching new tools , Advanced Deal Metrics and Bid Error Report , aimed at reducing errors when buying and selling programmatic products and increasing transparency . Unlike current ones , these tools focus on both publisher and advertiser , but Advanced Deal Metrics includes data points at every stage of the bidding process , and can flag the reasons for bid rejections , allowing marketers to better tailor bids in near - real time . Bid Error Report for sellers is being alpha tested , and allows sellers to understand how more than simple bid errors can impact auctions .