Google is competing with Pinterest 's recently launched Similar Items with its own Style Ideas , an addition to its search feature aimed at fashion - conscious consumers . Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes , will be shown images depicting the products being used in real life , montages of them being used and sets of similar items , according to the tech giant . The items will be chosen automatically using Google 's machine learning algorithm and search results will also include an expanded carousel . Pinterest has shown increasing interest in the online retail search market .
Google is competing with Pinterest's recently launched Similar Items with its own Style Ideas, an addition to its search feature aimed at fashion-conscious users. Anyone browsing on Style Ideas for items such as shoes or sunglasses or clothes, will be shown images depicting the products being used in real life, montages of them being worn and sets of similar items, according to the tech giant. The images will be chosen automatically using Google's machine learning algorithm and search results will also include an expanded carousel. Pinterest has shown increasing interest in the online retail search market.