American Express is to hold its first global media review in more than 10 years. The review will follow the move of much of its brand creative work away from Ogilvy to Mcgarrybowen last summer. “While we are pleased with our performance and growth over the past year, there has been a shift in focus for us as an agency,” said John J. Kelly, chief executive at American Express. but it not known whether AmEx will run the review internally or if agencies it is not currently using will be invited to pitch. Crosta declined to clarify whether AmEx will be managing the review internally. Public affairs chief Elizabeth Crosta said the review was part of a drive to improve marketing efficiency and effectiveness.
American Express is to hold its first global media review in more than 10 years. The review will follow the move of much of its brand creative work away from Ogilvy to Mcgarrybowen last summer. “While we are pleased with our performance and growth over the past year, there has been a shift in focus for us as an agency,” said John J. Kelly, chief executive at American Express. but it not known whether AmEx will run the review internally or if agencies it is not currently using will be invited to pitch. Public affairs chief Elizabeth Crosta said the review was part of a drive to improve marketing efficiency and effectiveness.