Chinese companies including Google , Alibaba , Tencent and Bytedance will have to call on alternative revenue streams if proposed measures to enforce data security are passed . Beijing called for the " conspicuous " labelling of targeted ads , and enabling companies to prevent the theft of their products . The move could dent Chinese technology firms ' profits , which have been boosted by personalised ads served in news media .
Chinese firms including Baidu, Alibaba, Tencent and Bytedance may have to call on alternative revenue streams if proposed measures to enforce data security are passed. Beijing called for the "conspicuous" labelling of targeted ads, and enabling users to prevent the tracking of their data. The move could dent Chinese technology firms' revenues, which have been boosted by personalised ads served in news feeds.