Mobile marketing infrastructure firm Tenjin and deep linking provider Branch.io are joining Snapchat’s Mobile Measurement Partner programme. The partnership will see the two companies work together to develop a mobile analytics platform that can be used by brands across all industries including retail, hospitality, travel, food & beverage, consumer products, financial services, healthcare and more.
Mobile marketing infrastructure firm Tenjin and deep linking provider Branch.io are joining Snapchat’s Mobile Measurement Partner programme. The partnerships are expected to help marketers optimise their application install and re-engagement campaigns on Snapchat and boost return on investment by monitoring performance at a greater depth and granularity.