Australia 's Bindaree Meat Group is stepping up its exports to China , so as to tap into its rising demand for meat products , with a consignment of chilled beef to be included in next Monday 's first international cargo flight from Sydney 's Wellcamp Airport . Bindaree Beef 's CFO , James Roger , believes this is crucial to its expansion further into Asia as it will provide Bindaree with a faster transit time to important international markets . “It means we have the ability to respond to rapidly-changing Asian markets and tailor our products to meet the demands of our current customers, as well as potential new customers. " It means we have the ability to adapt to rapidly - changing Asian markets and tailor our products to meet the demands of our current customers , as well as potential new customers " . This follows several other Australian beef exporters , such as Stanbroke Beef , who also have consignments on the inaugural international freight service , the first to leave Australia from a regional centre .
Australia 's Bindaree Meat Group is stepping up its exports to China , so as to tap into its rising demand for meat products , with a consignment of chilled beef to be included in next Monday 's first international cargo flight from Sydney 's Wellcamp Airport . Bindaree Beef 's CFO , James Roger , believes this is crucial to its expansion further into Asia as it will provide Bindaree with a faster transit time to important international markets . " It means we have the ability to adapt to rapidly - changing Asian markets and tailor our products to meet the demands of our current customers , as well as potential new customers " . This follows several other Australian beef exporters , such as Stanbroke Beef , who also have consignments on the inaugural international freight service , the first to leave Australia from a regional centre .