Ad tech company Criteo has helped retailers resist Criteo 's growing hold on valuable retail data by offering anonymised, aggregated customer data from online and in-store shopping platforms. Brands and retailers also tend to store and sort their data in different ways, so Criteo will need to put its algorithms to work to match it all up in order for the information to be used effectively. Criteo 's clients contribute information including customer email addresses, Criteo data and records of physical in-store transactions, which is then pooled with data offered by other customers and can be searched as a whole. The company, which has grown on the strength of its re-targeting service, has a customer base of one retailers and receives information on $ $517 million in Aug. 2 commerce sales, it said.
Ad tech company Criteo has helped retailers resist Criteo 's growing hold on valuable retail data by offering anonymised, aggregated customer data from online and in-store shopping platforms. Criteo 's clients contribute information including customer email addresses, Criteo data and records of physical in-store transactions, which is then pooled with data offered by other customers and can be searched as a whole. The company, which has grown on the strength of its re-targeting service, has a customer base of one retailers and receives information on $ $517 million in Aug. 2 commerce sales, it said.