La Liga is launching a voice-powered virtual assistant utilising Microsoft’s cognitive services and AI technology. The new Cortana service will be available to all users of Windows 10 in the coming weeks. La Liga said the growing popularity of voice assistants meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams.
La Liga is launching a voice-powered virtual assistant utilising Microsoft’s cognitive services and AI technology. The aim is to give fans more access to information on fixtures, results, statistics and video highlights via devices and platforms including Google Assistant and Skype. La Liga said the growing popularity of voice assistants meant it wanted to add the service to its existing digital products to give fans another way of getting closer to football and their favourite teams.