Online fashion brand Pomelo has raised $19m in Thailand's largest series B funding round to date, co-led by JD.com and Provident Capital Partners. Right now that is best exemplified by a move into offline commerce (well, offline-to-online) through experience stores which Jou said are a first in the region. The move is set to raise Pomelo's profile in Thailand as it follows JD.com's recent announcement of a $500m joint venture in the country. In an interview with Thai Business Today on Thursday, CEO Prapat Chaijinda said that he was "thrilled" about the new funding. The e-commerce market is set to be worth $88bn by 2025.
Online fashion brand Pomelo has raised $19m in Thailand's largest series B funding round to date, co-led by JD.com and Provident Capital Partners. The move is set to raise Pomelo's profile in Thailand as it follows JD.com's recent announcement of a $500m joint venture in the country. In an interview with Thai Business Today on Thursday, CEO Prapat Chaijinda said that he was "thrilled" about the new funding. The e-commerce market is set to be worth $88bn by 2025.