Publisher Insider plans to focus on 30-second video view metrics , rather than the three - second views made publicly available on Facebook . The 30-second views represent the quality of viewership and the type of scale the company is targeting , the company ’s director of video , Tony Manfred , explained , adding that using that metric , rather than three - second views , would help it achieve its goal . By shifting to a 30-second metric , Insider is better placed to gauge whether people actually watch its videos . “Initially people were worried that this was going to be bad for us because our numbers would be lower,” he said, “But at 1 billion, we are still massive.” It expects to achieve one billion 30-second views per month over the summer , according to the publisher .
Publisher Insider plans to focus on 30-second video view metrics , rather than the three - second views made publicly available on Facebook . The 30-second views represent the quality of viewership and the type of scale the company is targeting , the company ’s director of video , Tony Manfred , explained , adding that using that metric , rather than three - second views , would help it achieve its goal . By shifting to a 30-second metric , Insider is better placed to gauge whether people actually watch its videos . It expects to achieve one billion 30-second views per month over the summer , according to the publisher .