UK advertising spending is expected to grow next year despite concerns about Brexit , according to the AA / Warc Expenditure report . The quarterly report found total UK advertising spend rose 4.4 % to £ 21.1bn ( $ 26.4bn ) in 2016 and is predicted to grow by another 3.2 % this year . Advertising Association CEO Stephen Woodford said the post - referendum ad revenue was a " reflection of the strength of the UK 's advertising and media industries " . 224m (up 2.1 per cent) – the report states. However , the newspaper and magazine industries are both expected to see an income decline , the report added . The internet was the largest UK advertising category , with spend of nearly £ 10bn .
UK advertising spending is expected to grow next year despite concerns about Brexit , according to the AA / Warc Expenditure report . The quarterly report found total UK advertising spend rose 4.4 % to £ 21.1bn ( $ 26.4bn ) in 2016 and is predicted to grow by another 3.2 % this year . Advertising Association CEO Stephen Woodford said the post - referendum ad revenue was a " reflection of the strength of the UK 's advertising and media industries " . However , the newspaper and magazine industries are both expected to see an income decline , the report added . The internet was the largest UK advertising category , with spend of nearly £ 10bn .