Mozilla fellows Joana Varon, Becca Ricks and Hang Do Thi Duc have launched a new tool which aims to help Facebook users gain more clarity about the ads they are served, and adjust their preferences, in one move. The tool, called “AdChoice,” is designed for people who want to make sure that when they visit Facebook, they’re not being served content from companies with political agendas. Varon found that among people who had downloaded the extension, the majority of ads for baby clothing, products, and gear were served to women. Varon said the tool will help users increase their understanding of, and potentially limit ad targeting.
Mozilla fellows Joana Varon, Becca Ricks and Hang Do Thi Duc have launched a new tool which aims to help Facebook users gain more clarity about the ads they are served, and adjust their preferences, in one move. The tool, called “AdChoice,” is designed for people who want to make sure that when they visit Facebook, they’re not being served content from companies with political agendas. Varon said the tool will help users increase their understanding of, and potentially limit ad targeting.