Facebook is developing a " spotlight module " for its mobile app where it will showcase its own longform video content . The offerings will include Facebook - funded videos as well as exclusive content from its partners . “Facebook has never been a neutral platform,” says James Grimmelmann, a professor of law who studies social networks at Cornell Tech. By creating its own content , the site is moving closer to the definition of a media company and away from its origins as a social networking site . CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is " a new kind of platform " , rather than a traditional tech company or media firm . Critics argue that if the site is going to produce editorial content , it will be required to maintain editorial neutrality .
Facebook is developing a " spotlight module " for its mobile app where it will showcase its own longform video content . The offerings will include Facebook - funded videos as well as exclusive content from its partners . By creating its own content , the site is moving closer to the definition of a media company and away from its origins as a social networking site . CEO Mark Zuckerberg recently told COO Sheryl Sandberg that Facebook is " a new kind of platform " , rather than a traditional tech company or media firm . Critics argue that if the site is going to produce editorial content , it will be required to maintain editorial neutrality .