ComScore is offering its data free of charge to anybody who wants to use it . The cross - platform data company 's CEO , Gian Russo , said the goal is to " eliminate the friction around viewability " , as comScore aims to become the industry 's standard for measurement of online display , mobile and video content . The move should help marginalize -- or at the very least, put market share pressure on -- The aim of the free service , which lasts until the end of June , is to attract customers that will then be upsold paid data packages .
ComScore is offering its data free of charge to anybody who wants to use it . The cross - platform data company 's CEO , Gian Russo , said the goal is to " eliminate the friction around viewability " , as comScore aims to become the industry 's standard for measurement of online display , mobile and video content . The aim of the free service , which lasts until the end of June , is to attract customers that will then be upsold paid data packages .