Is it harder to produce great content your audience actually wants to engage with? YouTube has launched its premium ad - free subscription service in Australia , the second market to receive it behind the US . Called YouTube , the service blocks pre - roll ads and allows subscribers to save videos for offline , it costs $ 11.99 per month and gives users exclusive access to new original series and movies starring YouTube creators . A Google blog post explained that the money from the subscription service goes toward supporting YouTube creators . The company is also launching YouTube Music , an ad - free subscription service that allows users to play music videos offline .
YouTube has launched its premium ad - free subscription service in Australia , the second market to receive it behind the US . Called YouTube , the service blocks pre - roll ads and allows subscribers to save videos for offline , it costs $ 11.99 per month and gives users exclusive access to new original series and movies starring YouTube creators . A Google blog post explained that the money from the subscription service goes toward supporting YouTube creators . The company is also launching YouTube Music , an ad - free subscription service that allows users to play music videos offline .