Rather than only help a client optimize its search advertising, iProspect now might also customize creative experiences, which could mean a visual promotion or call-to-action. Dentsu has acquired Leapfrog Online, a digital marketing company that last year generated $30-40m in revenue. The deal is expected to close by the end of this year, and will see Dentsu's online advertising business expand into new areas such as mobile advertising.
Dentsu has acquired Leapfrog Online, a digital marketing company that last year generated $30-40m in revenue. The deal is expected to close by the end of this year, and will see Dentsu's online advertising business expand into new areas such as mobile advertising.