The High Court ruling in favour of the Advertising Standards Authority ’s decision to allow hybrid - fibre connections to be described as full - fibre is disappointing , according to the Independent Network Co - operative Association ( INCA ) . Giving weight to CityFibre ’s complaint , INCA CEO Malcolm Smith said the efforts of independent network operators to deliver full - fibre services should not be undermined to misleading advertising . In 2012 INCA introduced a Gold Standard Quality Mark for Full - Fibre that guarantees the fibre connection extends all the way to the building .
The High Court ruling in favour of the Advertising Standards Authority’s decision to allow hybrid-fibre connections to be described as full-fibre is disappointing, according to the Independent Network Co-operative Association (INCA). Adding weight to CityFibre’s complaint, INCA CEO Malcolm Corbett said the efforts of independent network operators to deliver full-fibre services should not be undermined to misleading advertising. In January INCA introduced a Gold Standard Quality Mark for Full-Fibre that guarantees the fibre connection extends all the way to the building.