Consumers have more trust in retailers if their stores use modern technology, according to a survey by payments processor Worldpay. “It’s now relatively simple and inexpensive for any shop to deploy technologies that make life easier for digitally driven shoppers. The survey, conducted among 1,000 consumers across the United States, found that nearly half of respondents said they would be willing to pay higher prices for products with better customer service, and almost two-thirds said they’d consider buying Retailers that invested in modern technology appear more professional to consumers, with only 7% saying that technology would impede their shopping experience.
Consumers have more trust in retailers if their stores use modern technology, according to a survey by payments processor Worldpay. The survey, conducted among 1,000 consumers across the United States, found that nearly half of respondents said they would be willing to pay higher prices for products with better customer service, and almost two-thirds said they’d consider buying Retailers that invested in modern technology appear more professional to consumers, with only 7% saying that technology would impede their shopping experience.