Data - privacy company myGaru Technologies has developed a new app that aims to stop the exploitation of personal consumer data . The app protects personal data against unauthorised use by malicious apps or websites and ensures that advertisers erase any personal information from their marketing databases . When consumers use apps or accept cookies on websites, many don’t realise they’re giving permission for their personal information to be collected and distributed, yet this data is fuelling a $200 billion-dollar adtech industry. In an effort to “ redress the balance ” of sharing online data , advertisers will be able to ask users for permission to share their data through the app , said myGaru CEO Chris Kleitsas .
Data - privacy company myGaru Technologies has developed a new app that aims to stop the exploitation of personal consumer data . The app protects personal data against unauthorised use by malicious apps or websites and ensures that advertisers erase any personal information from their marketing databases . In an effort to “ redress the balance ” of sharing online data , advertisers will be able to ask users for permission to share their data through the app , said myGaru CEO Chris Kleitsas .