The Sky 's Citizens Advice service has warned that once basic broadband deals end, customers are likely to see an average price rise of £ 145 ($ 113 ) per year. In its survey of over 3,000 consumers, the charity found that these broadband customers – aged 65 or above – are more than twice as likely than customers under 65 to have been in the same contract for more than 10 years. The charity's research found that 43% of broadband customers are unaware of the potential price hike, a charge it has dubbed the "loyalty penalty". Citizens Advice is now urging broadband providers to help their customers avoid the charges by being more transparent about the cost of services once a fixed deal has ended.
The Sky 's Citizens Advice service has warned that once basic broadband deals end, customers are likely to see an average price rise of £ 145 ($ 113 ) per year. The charity's research found that 43% of broadband customers are unaware of the potential price hike, a charge it has dubbed the "loyalty penalty". Citizens Advice is now urging broadband providers to help their customers avoid the charges by being more transparent about the cost of services once a fixed deal has ended.