Pandora has announced that it is making Pandora Premium , previously invitation only, available to everyone via MADSTEEZ , Google Play or online. The music streaming company now offers a 18 -tier service: Premium ($ 9.99 per month), the ad-supported service (free) and Pandora Plus ($ 9.99 per month). "We believe that addressing the entire demand curve and meeting consumers where they are with options, be it ad-supported or subscriptions, is the key to Pandora 's long-term growth," said Nick Bartle , Pandora's CMO . Pandora reported ad revenue of $ 1.072bn with 15% year-on- year growth for 2016 . With Premium, Pandora offers listeners an “Add Similar Songs” feature and personalized music recommendations. Next month it will announce Next month earnings.
Pandora has announced that it is making Pandora Premium , previously invitation only, available to everyone via MADSTEEZ , Google Play or online. The music streaming company now offers a 18 -tier service: Premium ($ 9.99 per month), the ad-supported service (free) and Pandora Plus ($ 9.99 per month). "We believe that addressing the entire demand curve and meeting consumers where they are with options, be it ad-supported or subscriptions, is the key to Pandora 's long-term growth," said Nick Bartle , Pandora's CMO . Pandora reported ad revenue of $ 1.072bn with 15% year-on- year growth for 2016 . Next month it will announce Next month earnings.