Universal Music Group ( Universal ) has announced a multi - year partnership with 7Digital which aims to modernise the company 's digital music services and boost its revenues . The deal will focus on improving the performance of the company 's existing streaming service by expanding its content . According to 7Digital , the partnership could generate as much as $ 500,000 for UMG within the first year of collaboration . Update: 7digital just reached out to DMN to clarify that the partnership will not focus on individual artist sites. The company has a track record of creating innovate revenue streams outside of traditional music business models , having previously helped artists like Go ##rdy and Shania Twain to create their own digital hubs .
Universal Music Group ( Universal ) has announced a multi - year partnership with 7Digital which aims to modernise the company 's digital music services and boost its revenues . The deal will focus on improving the performance of the company 's existing streaming service by expanding its content . According to 7Digital , the partnership could generate as much as $ 500,000 for UMG within the first year of collaboration . The company has a track record of creating innovate revenue streams outside of traditional music business models , having previously helped artists like Go ##rdy and Shania Twain to create their own digital hubs .