YouTube has launched its music streaming service in Europe, to fight competition from Deezer, Spotify and Apple Music. The Google-owned giant said it would have "thousands of playlists... The service, which is available on Android, iOS and Windows Phone, will be called Google Play Music Unlimited. YouTube owner Google said 1.3 billion people already listened to music on YouTube, but it wanted a bigger presence in the paid-for music market. Most of the 176 million people who pay to stream music currently use Spotify. Google said it was also rebranding YouTube Red as YouTube Premium with ad-free streaming.
YouTube has launched its music streaming service in Europe, to fight competition from Deezer, Spotify and Apple Music. The service, which is available on Android, iOS and Windows Phone, will be called Google Play Music Unlimited. YouTube owner Google said 1.3 billion people already listened to music on YouTube, but it wanted a bigger presence in the paid-for music market. Most of the 176 million people who pay to stream music currently use Spotify. Google said it was also rebranding YouTube Red as YouTube Premium with ad-free streaming.