Target is working with mobile app Cooklist to help customers with meal preparation via shoppable recipes. The app, which contains over one million recipes, lets users create shopping lists and order ingredients through Target’s website for delivery via Shipt. Cooklist was one of 10 start-ups participating in Target's mentorship and training programme in 2018 and subsequently received $120,000 from accelerator partner Techstars. In beta testing since October, the app will now be trialled across 47 stores in the Dallas-Fort Worth area. Target also recently announced a new accelerator program called Target Incubator, which aims to support Generation Z entrepreneurs and is a great example of how retailers are targeting young people to build their customer base. Shopify has also been experimenting with a new way to monetise its e-commerce platform by allowing merchants to sell products directly on their own site.
Target is working with mobile app Cooklist to help customers with meal preparation via shoppable recipes. The app, which contains over one million recipes, lets users create shopping lists and order ingredients through Target’s website for delivery via Shipt. Cooklist was one of 10 start-ups participating in Target's mentorship and training programme in 2018 and subsequently received $120,000 from accelerator partner Techstars. In beta testing since October, the app will now be trialled across 47 stores in the Dallas-Fort Worth area. Shopify has also been experimenting with a new way to monetise its e-commerce platform by allowing merchants to sell products directly on their own site.