Pandora has announced that it is making Pandora Premium, previously invitation only, available to everyone via the App Store, Google Play or online. The music streaming company now offers a three-tier service: Premium ($9.99 per month), the ad-supported service (free) and Pandora Plus ($4.99 per month). "We believe that addressing the entire demand curve and meeting consumers where they are with options, be it ad-supported or subscriptions, is the key to Pandora's long-term growth," said Nick Bartle, Pandora's CMO. In addition to offering premium content, Pandora also launched its own app for Android devices called Pandora Radio. There are buys on YouTube, Facebook Live, Instagram, Snapchat filters, and more. Next month it will announce Q1 2017 earnings.
Pandora has announced that it is making Pandora Premium, previously invitation only, available to everyone via the App Store, Google Play or online. The music streaming company now offers a three-tier service: Premium ($9.99 per month), the ad-supported service (free) and Pandora Plus ($4.99 per month). "We believe that addressing the entire demand curve and meeting consumers where they are with options, be it ad-supported or subscriptions, is the key to Pandora's long-term growth," said Nick Bartle, Pandora's CMO. In addition to offering premium content, Pandora also launched its own app for Android devices called Pandora Radio. Next month it will announce Q1 2017 earnings.