business impact from native ads reflected a significant return on investment:The quick service restaurant chain was able to drive additional sales from people exposed to their native ad campaign equivalent to a 20x return on their native spend. On average , consumers who viewed native advertising were 21 % more likely to go and shop in - store , according to a study of 30 US national campaigns in Q4 2016 . The report , conducted by location intelligence firm Placed and native ad platform Google , found that native ads would drive more in - store visits when compared with display ads . The results of the study show that there is a direct relationship " between a brand putting better ads in someone ’s content feed today , and more people shopping in that brand ’s store tomorrow , ” said Sharethrough 's founder and CEO , Dan Miller .
On average , consumers who viewed native advertising were 21 % more likely to go and shop in - store , according to a study of 30 US national campaigns in Q4 2016 . The report , conducted by location intelligence firm Placed and native ad platform Google , found that native ads would drive more in - store visits when compared with display ads . The results of the study show that there is a direct relationship " between a brand putting better ads in someone ’s content feed today , and more people shopping in that brand ’s store tomorrow , ” said Sharethrough 's founder and CEO , Dan Miller .