They have done so without any negative impact on their business because the inventory that they are weeding out is actually not good inventory to begin with,” explains Platt-Higgins. Fast moving consumer goods (FMCG) brands looking to get more out of their mobile advertising must optimise their reach and frequency and ensure their creative works well on mobile, according to Facebook , vice-president of global client partnerships at Facebook Facebook. said mobile ad campaigns did not need to focus on brand loyalty, but rather on consumers whose behaviour was influenced by mental and physical availability. He also said that Platt-Higgins had strong relationships with Facebook brands and was being brought in earlier to campaigns' strategy and planning stages.
Fast moving consumer goods (FMCG) brands looking to get more out of their mobile advertising must optimise their reach and frequency and ensure their creative works well on mobile, according to Facebook , vice-president of global client partnerships at Facebook Facebook. said mobile ad campaigns did not need to focus on brand loyalty, but rather on consumers whose behaviour was influenced by mental and physical availability. He also said that Platt-Higgins had strong relationships with Facebook brands and was being brought in earlier to campaigns' strategy and planning stages.