OMD Hong Kong ’s has joined forces with OMD Hong Kong and media agency OMD Hong Kong to help boost sales during the World Cup . The firms are combining Google ’s “ Real-Time Trigger’ ” with a data management platform to anticipate moments during matches when fans are most likely to order food. Doing so allows Google to target ad campaigns at optimum moments. The real-time trigger allows advertises to activate display and video campaigns based on predefined moments or events corresponding to a live or real-world event. Adverts can even be tailored to correspond to real-time events or predetermined moments.
OMD Hong Kong ’s has joined forces with OMD Hong Kong and media agency OMD Hong Kong to help boost sales during the World Cup . The firms are combining Google ’s “ Real-Time Trigger’ ” with a data management platform to anticipate moments during matches when fans are most likely to order food. Doing so allows Google to target ad campaigns at optimum moments. Adverts can even be tailored to correspond to real-time events or predetermined moments.