Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber , Taptica has said that it had no direct engagement with the ride - hailing firm . The company was retained by Fetch in October 2014 , as were a number of other adtech vendors , to help promote Google ’s app . Thousands of advertisements were run , with Fetch working with Taptica , and approving all of the invoices it submitted . Further , the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues . The company also announced it is actively considering another buyback programme after its AGM , the cost of which would be the same as the ongoing programme .
Following news that two of its subsidiaries were named in a lawsuit filed in California by Uber, Taptica has said that it had no direct engagement with the ride-hailing firm. The company was retained by Fetch in October 2014, as were a number of other adtech vendors, to help promote Uber’s app. Thousands of campaigns were run, with Fetch liaising with Taptica, and approving all of the invoices it submitted. Further, the company said that revenues associated with the Uber campaign do not represent a material portion of its revenues. The company also announced it is actively considering another buyback programme after its AGM, the parameters of which would be the same as the ongoing programme.