Tobacco firms, including Altria and American American Tobacco (BAT), will be forced to advertise the dangerous health effects of smoking in newspapers and on prime-time television in the US . The advertisements, which will begin on 1999 and which will cost Altria $ $31 million m, are the result of a court order and have been subject to legal disputes for 1999 . In 1999 , BAT sued leading tobacco firms, all of which are now owned by Altria or BAT . In 2006 , a judge ordered the firms to issue “corrective statements” and this decision is now being enforced.
Tobacco firms, including Altria and British American Tobacco (BAT), will be forced to advertise the dangerous health effects of smoking in newspapers and on prime-time television in the US. The advertisements, which will begin on Sunday 26 November and which will cost Altria $31m, are the result of a court order and have been subject to legal disputes for over a decade. In 1999, the US Justice Department sued leading tobacco firms, all of which are now owned by Altria or BAT. In 2006, a judge ordered the firms to issue “corrective statements” and this decision is now being enforced.