US company the Trade Desk has launched Q1 tools aimed at advertisers that it has dubbed "the next wave" of artificial intelligence-backed products. The first tool, Koa, works by harnessing The Trade Desk’s dataset – which includes 9m queries per-second – to help advertisers optimize their media spend to perform more efficiently, such as extending audience reach. Koa uses the Trade Desk’s dataset to help advertisers get the most out of their media spend. The Trade Desk Planner offers audience insights to buyers, while Kathleen Comer provides recommendations to buyers. Kathleen Comer , head of client services, said the company was "merging the best of human and machine" and "distilling it down into three simple screen". The Trade Desk reported one revenues of $85.7m , a year-on- earlier this year increase of 61% .
US company the Trade Desk has launched Q1 tools aimed at advertisers that it has dubbed "the next wave" of artificial intelligence-backed products. Koa uses the Trade Desk’s dataset to help advertisers get the most out of their media spend. The Trade Desk Planner offers audience insights to buyers, while Kathleen Comer provides recommendations to buyers. Kathleen Comer , head of client services, said the company was "merging the best of human and machine" and "distilling it down into three simple screen". The Trade Desk reported one revenues of $85.7m , a year-on- earlier this year increase of 61% .