Coca-Cola has launched CokeTV, aimed at "young adults across the UK" and featuring content from YouTube vloggers. Presented by YouTubers Manny and Dodie, it will offer subscribers in Great Britain and Ireland exclusive access to sporting events, as well as special guests and features on gaming, sport and music. The launch follows the success of CokeTV in Germany. Superdrug and GQ have both turned to YouTube to engage younger audiences. According to the brand, its German channel is “one of the most successful brand channels” on the video platform. In a statement, Coke said: "We are delighted that our fans can now watch live events like this one with their friends via YouTube."
Coca-Cola has launched CokeTV, aimed at "young adults across the UK" and featuring content from YouTube vloggers. Presented by YouTubers Manny and Dodie, it will offer subscribers in Great Britain and Ireland exclusive access to sporting events, as well as special guests and features on gaming, sport and music. The launch follows the success of CokeTV in Germany. Superdrug and GQ have both turned to YouTube to engage younger audiences. In a statement, Coke said: "We are delighted that our fans can now watch live events like this one with their friends via YouTube."