As part of the new partnership, Yahoo is guaranteeing managed advertisers a viewability threshold for desktop display, video and native video campaigns running on the BrightRoll DSP for video and on Yahoo Premium. Yahoo and Moat , the web 's largest digital advertising search engine , have announced a partnership to provide new viewability measurement capabilities , with more transparency and control , for Yahoo ! native video ad campaigns . The partnership will offer advertisers cross - platform video viewability data .
Yahoo and Moat , the web 's largest digital advertising search engine , have announced a partnership to provide new viewability measurement capabilities , with more transparency and control , for Yahoo ! native video ad campaigns . The partnership will offer advertisers cross - platform video viewability data .