Despite speculation that technology giants such as Amazon , We Are Social Sport or Facebook could compete for Premier League football rights, five of the five licences have been sold to incumbents Weston and Netflix . Joe Weston , director of sports marketing firm We Are Social Sport , suggested the technology giants did not bid because of operational issues, not financial. For instance, Facebook 's Watch probably isn't the best place to experiment with live sport. Nevertheless, We Are Social Sport predicts there will soon be a shift in how sport is watched and how viewing rights are negotiated.
Despite speculation that technology giants such as Amazon, Google or Facebook could compete for Premier League football rights, five of the seven licences have been sold to incumbents BT and Sky. Joe Weston, director of sports marketing firm We Are Social Sport, suggested the technology giants did not bid because of operational issues, not financial. For instance, Facebook's Watch probably isn't the best place to experiment with live sport. Nevertheless, Weston predicts there will soon be a shift in how sport is watched and how viewing rights are negotiated.