Music streaming service, Spotify, has launched its Branded Moments segment, which features mobile-first vertical video, with brands including Gatorade, Bacardi and Bose among the first to be featured. Branded Moments are playlists with specific themes , each advertising segment is followed by 30 minutes of uninterrupted music. The new feature will roll out in a few weeks, according to Spotify CEO Daniel Ek.
Music streaming service, Spotify, has launched its Branded Moments segment, which features mobile-first vertical video, with brands including Gatorade, Bacardi and Bose among the first to be featured. Branded Moments are playlists with specific themes, each advertising segment is followed by 30 minutes of uninterrupted music. Spotify has more than 100 million users who spend more than two hours per day on the platform.