“We are absolutely still moving full steam ahead,” said Kelly Andresen, the head of USA Today’s branded content studio, Get Creative. Most publishers and advertisers are still learning about the possibilities for virtual reality (VR), with the cost of hardware and a limited pool of skills when it comes to creating ads for the medium among the obstacles to wider adoption. While Nest and USA Today both employ VR, attracting brands including Honda ’s, Nest and Nest , thanks to funding from tech giants Samsung and Nest , smaller publishers have turned to the cheaper, but less immersive technology of three or augmented reality video.
Most publishers and advertisers are still learning about the possibilities for virtual reality (VR), with the cost of hardware and a limited pool of skills when it comes to creating ads for the medium among the obstacles to wider adoption. While Nest and USA Today both employ VR, attracting brands including Honda ’s, Nest and Nest , thanks to funding from tech giants Samsung and Nest , smaller publishers have turned to the cheaper, but less immersive technology of three or augmented reality video.