Facebook will introduce revised and newly-developed features to its advertiser platform to improve the accuracy and transparency of ad metrics. " Facebook said it's the first of many delivery updates, all of which aim to provide more tools based on what it knows so people can “make the most informed decisions to drive results for your business”. A redesigned Delivery Insights dashboard will provide more in-depth auction metrics as well as guidance for interpreting changes in performance while the recently revealed Estimated Daily Results feature will indicate how campaigns are likely to perform in terms of website conversions, video views and other optimisation goals. The new product is expected to be launched later this year.
Facebook will introduce revised and newly-developed features to its advertiser platform to improve the accuracy and transparency of ad metrics. A redesigned Delivery Insights dashboard will provide more in-depth auction metrics as well as guidance for interpreting changes in performance while the recently revealed Estimated Daily Results feature will indicate how campaigns are likely to perform in terms of website conversions, video views and other optimisation goals. The new product is expected to be launched later this year.