People usually think about engagement as an amorphous term to describe everything from clicks to that warm, fuzzy feeling marketers get when a consumer retweets their tweets. Mobile ad start - up Yieldmo has started a beta testing period for its platform that analyses mobile ad engagement data . Information from micro - actions like swiping , tapping and scrolling is a blind spot for marketers , said CRO Jeremy Steinberg , who added that how an ad was viewed provided information about consumer intent . The data is collected through the company ’s proprietary ad platform and fed into machine - learning models . Likely converts are grouped so users can target them . It has links with The Trade Desk , YouTube and LiveRamp . In earlier trials , half of all Yieldmo impressions generated some form of engagement .
Mobile ad start - up Yieldmo has started a beta testing period for its platform that analyses mobile ad engagement data . Information from micro - actions like swiping , tapping and scrolling is a blind spot for marketers , said CRO Jeremy Steinberg , who added that how an ad was viewed provided information about consumer intent . The data is collected through the company ’s proprietary ad platform and fed into machine - learning models . Likely converts are grouped so users can target them . It has links with The Trade Desk , YouTube and LiveRamp . In earlier trials , half of all Yieldmo impressions generated some form of engagement .