Despite speculation that technology giants such as Amazon, Google or Facebook could compete for Premier League football rights, five of the seven licences have been sold to incumbents BT and Sky. Buy the rights, sign the users, sell the ad space either side. Joe Weston, director of sports marketing firm SportingIntelligence, said: “Football is a global sport with huge potential but it has never had more money than now. For instance, Facebook's Watch probably isn't the best place to experiment with live sport. Nevertheless, Weston predicts there will soon be a shift in how sport is watched and how viewing rights are negotiated.
Despite speculation that technology giants such as Amazon, Google or Facebook could compete for Premier League football rights, five of the seven licences have been sold to incumbents BT and Sky. Joe Weston, director of sports marketing firm SportingIntelligence, said: “Football is a global sport with huge potential but it has never had more money than now. For instance, Facebook's Watch probably isn't the best place to experiment with live sport. Nevertheless, Weston predicts there will soon be a shift in how sport is watched and how viewing rights are negotiated.