Five start-ups have participated in BMW's first innovation lab, focusing on fintech solutions. The BMW Innovation Lab is a new initiative that will help the German automaker develop innovative solutions for its customers. The company also works with John Lewis on its J Lab accelerator, which also has the support of its c-level executives to oversee the project each year and ensure the best outcomes for the business and the startups. The lab took place at the carmaker's UK headquarters, where the start-ups were given access to BMW's departments and staff for 10 weeks. BMW will not announce winners or reward funding at the end of the lab but may partner with start-ups if both parties stand to benefit from working together.
Five start-ups have participated in BMW's first innovation lab, focusing on fintech solutions. The BMW Innovation Lab is a new initiative that will help the German automaker develop innovative solutions for its customers. The lab took place at the carmaker's UK headquarters, where the start-ups were given access to BMW's departments and staff for 10 weeks. BMW will not announce winners or reward funding at the end of the lab but may partner with start-ups if both parties stand to benefit from working together.