Furniture retailer Ikea has launched Ikea Place, anaugmented reality ( AR) app which shows users what furniture would look in their home before they buy. The app is among the first to use Apple’s ARKit and Google’s ARCore. Feedback so far had been "positive", said Michael Valdsgaard, leader of digital transformation at Inter Ikea. The company is already looking at improving the app with a better search function, more items available and the option of direct purchase, said Valdsgaard. Ikea is aiming for €5bn ($5.9bn) in online sales by 2020.
Furniture retailer Ikea has launched Ikea Place, anaugmented reality (AR) app which shows users what furniture would look in their home before they buy. The app is among the first to use Apple’s ARKit tech. Feedback so far had been "positive", said Michael Valdsgaard, leader of digital transformation at Inter Ikea. The company is already looking at improving the app with a better search function, more items available and the option of direct purchase, said Valdsgaard. Ikea is aiming for €5bn ($5.9bn) in online sales by 2020.