The American financial services giant will also launch a marketing campaign featuring U.S. World Cup squad members Adrianna Franch, Jessica McDonald, Rose Lavelle, Abby Dahlkemper and Becky Sauerbrunn. The US Soccer Federation has secured a seven-year sponsorship deal with Visa , which will partner the women's and men's national teams, with at least half of the company's investment going to the women's national team and women's football initiatives. Visa will become sponsor of the SheBelieves Cup and will launch a marketing campaign featuring women from the US World Cup squad. UEFA already has a five-year deal with Visa to sponsor all levels of women's football in Europe .
The US Soccer Federation has secured a seven-year sponsorship deal with Visa , which will partner the women's and men's national teams, with at least half of the company's investment going to the women's national team and women's football initiatives. Visa will become sponsor of the SheBelieves Cup and will launch a marketing campaign featuring women from the US World Cup squad. UEFA already has a five-year deal with Visa to sponsor all levels of women's football in Europe .