Mansueto Ventures - owned Inc and Fast Company are among a growing number of publishers focusing their efforts and spending on Google 's video sharing site YouTube rather than Facebook . Scott Mebus , VP of entertainment for Inc and Fast Company said the social networking site was " unreliable " and " nebulous " , while the social infrastructure of YouTube was more appealing . In addition , firms such as The Atlantic have discovered " evergreen " content has the potential to be copied multiple times , as old videos go viral .
Mansueto Ventures-owned Inc and Fast Company are among a growing number of publishers focusing their efforts and spending on Google's video sharing site YouTube rather than Facebook. Scott Mebus, VP of entertainment for Inc and Fast Company said the social media site was "unreliable" and "nebulous", while the codified infrastructure of YouTube was more appealing. In addition, firms such as The Atlantic have discovered "evergreen" content has the potential to be monetised multiple times, as old videos go viral.