Whether physically walking through a dealership or digitally surfing the web, consumers expect a compelling visual experience as they make their way to a purchase. According to a today survey of 10k consumers, 75 percent said they would consider buying a car online. Consumers now prefer digital showrooms, and so auto brands such as BMW , BMW and Ford are looking to use cutting-edge technology to provide highly-engaging visuals and experiences for customers. From marketing cars on Instagram to virtual reality test-drives, the car sales process is no longer solely based in the dealership as companies use visuals to 'push the boundaries of automotive marketing.'
According to a today survey of 10k consumers, 75 percent said they would consider buying a car online. Consumers now prefer digital showrooms, and so auto brands such as BMW , BMW and Ford are looking to use cutting-edge technology to provide highly-engaging visuals and experiences for customers. From marketing cars on Instagram to virtual reality test-drives, the car sales process is no longer solely based in the dealership as companies use visuals to 'push the boundaries of automotive marketing.'