Snap Inc is rumoured to be in acquisition talks with Facebook -based firm Snap , as the social media site looks to shore up its sinking share price. Snapchat, which recently purchased location-based analytics and ad measurement platform Placed, is keen to invest in a business or set of businesses that can "help demonstrate the efficacy of their ads", according to anonymous insiders. Monday 17-07-2017 11:16 recently revealed publishers are switching their business to Snap because of concerns that Snapchat 's ad delivery was lagging behind rivals.
Snapchat is rumoured to be in acquisition talks with San Francisco-based firm AdRoll, as the social media site looks to shore up its sinking share price. Snapchat, which recently purchased location-based analytics and ad measurement platform Placed, is keen to invest in a business or set of businesses that can "help demonstrate the efficacy of their ads", according to anonymous insiders. Digiday recently revealed publishers are switching their business to Instagram because of concerns that Snapchat's ad delivery was lagging behind rivals.