US - based merchants using e - commerce platform Bigcommerce have been granted access to Facebook - owned Instagram 's shoppable posts . The company announced last week that it now has two million advertisers, double from one million in March, and shoppable tags can provide extra incentive for businesses to spend money on sponsored posts. The move follows several months of testing shoppable tags with a select group of brands , including Kate Moss , Gap and Grace Jones . Merchants using the app can also take advantage of analytic data , including views and click - through rates . Instagram recently revealed it had two million followers , double the March 2017 figure .
US - based merchants using e - commerce platform Bigcommerce have been granted access to Facebook - owned Instagram 's shoppable posts . The move follows several months of testing shoppable tags with a select group of brands , including Kate Moss , Gap and Grace Jones . Merchants using the app can also take advantage of analytic data , including views and click - through rates . Instagram recently revealed it had two million followers , double the March 2017 figure .