Parrot Analytics , a Los Angeles - based data science company , is using artificial intelligence ( AI ) to evaluate global demand for TV shows . It has reportedly partnered with BBC Worldwide in order to help them re - focus their global marketing efforts across the 200 markets they are involved with and align their programming decisions , such as airing schedules , with times when ratings are expected to match projected demand . Implementation of Parrot ’s global cross - platform “ TV rating ” system involves a cumulative score being assigned to shows , based on how active the programme is deemed to be in particular regions from the expressions of interest gathered across social media and other content sharing sites . David Boyle , BBC Worldwide Executive Vice President , said that Parrot ’s data has already helped them to understand where the strong demand is coming from for critically acclaimed BBC shows such as Doctor Who and Sherlock . “Orange Is the New Black” on Facebook This will help them to plan ahead to meet viewer demands in a much more tailored manner in future .
Parrot Analytics , a Los Angeles - based data science company , is using artificial intelligence ( AI ) to evaluate global demand for TV shows . It has reportedly partnered with BBC Worldwide in order to help them re - focus their global marketing efforts across the 200 markets they are involved with and align their programming decisions , such as airing schedules , with times when ratings are expected to match projected demand . Implementation of Parrot ’s global cross - platform “ TV rating ” system involves a cumulative score being assigned to shows , based on how active the programme is deemed to be in particular regions from the expressions of interest gathered across social media and other content sharing sites . David Boyle , BBC Worldwide Executive Vice President , said that Parrot ’s data has already helped them to understand where the strong demand is coming from for critically acclaimed BBC shows such as Doctor Who and Sherlock . This will help them to plan ahead to meet viewer demands in a much more tailored manner in future .