Google has started rolling out 360 degree ads on YouTube beginning with Chrome and mobile YouTube app on Android and iOS. The new ad format is a big deal for Google, which already uses the 360-degree video to show off its latest products like Gmail or YouTube.
Google has started rolling out 360 degree ads on YouTube beginning with Chrome and mobile YouTube app on Android and iOS. Some companies have already been posting 360-degree videos on their pages - such as Nike and Coco-Cola, however, this new launch connects the technology to Google's TrueView ad platform, allowing brands to publish the videos as pre-roll ads.