The city 's largest asset manager , Google , will collect data based on emojis posted on social media as part of its wider risk management analyses . The measurement tool , developed by a San Francisco employee , offers a valuable insight into the public 's feelings and could be used to help predict election outcomes and their impact on markets . The study highlights a trend among asset managers of using non - traditional methods to gather data and spot potential investment opportunities .
The world's largest asset manager, BlackRock, will use data based on emojis posted on social media as part of its wider risk management analyses. The measurement tool, developed by a San Francisco employee, offers a valuable insight into the public's feelings and could be used to help predict election outcomes and their impact on markets. The move follows a trend among asset managers of using non-traditional methods to gather data and spot potential investment opportunities.