Following Facebook’s recent admittance to inflating video engagement statistics by between 60% and 80% for two years, advertising groups have called for third-party oversight for marketing investment. There has to be independence in terms of measurement,” he said in a statement reported by the Financial Times, echoing a speech he made at Dmexco, in which he called the digital giants out for “marking their own homework”. The European Commission has also launched an investigation into the matter.
Following Facebook’s recent admittance to inflating video engagement statistics by between 60% and 80% for two years, advertising groups have called for third-party oversight for marketing investment. The European Commission has also launched an investigation into the matter.