As it faces growing competition from Amazon, Asos has launched a chatbot on its Facebook page, intended to provide a more personalised experience. The bot will assist shoppers in the UK and France with Christmas gift ideas on their site. Amazon Prime Day 2019 isn't here yet, but it's never too early to start preparing. The service encourages a try-before-you-buy mentality, allowing customers pay for items 30 days after the point of order; Amazon Prime Wardrobe offers a similar grace period.
As it faces growing competition from Amazon, Asos has launched a chatbot on its Facebook page, intended to provide a more personalised experience. The bot will assist shoppers in the UK and France with Christmas gift ideas on their site. The feature joins a slew of other recent innovations by the company, including customer profiling and a "Pay Later" service available through its app. The service encourages a try-before-you-buy mentality, allowing customers pay for items 30 days after the point of order; Amazon Prime Wardrobe offers a similar grace period.