Alphabet has posted advertising revenues of $32.6bn for Q4 2018. The figure accounted for 83% of the company's total earnings for the period of $39.27bn, which rose by 22% compared with the previous quarter and generated profits of $8.9bn. Overall revenues surged 22% over the quarter, generating a profit of $8.9bn, although costs also spiraled with expenditure escalating by 80% to $6.85bn – eating into profit margins as a whole. Google is also making a big push into artificial intelligence (AI), including its own self-driving car project, Project Wing.
Alphabet has posted advertising revenues of $32.6bn for Q4 2018. The figure accounted for 83% of the company's total earnings for the period of $39.27bn, which rose by 22% compared with the previous quarter and generated profits of $8.9bn. Google is also making a big push into artificial intelligence (AI), including its own self-driving car project, Project Wing.