A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates, starting with MSN Property. “We’re definitely making that available more programmatically.” The company announced the changes at its annual meeting in New York on Wednesday. AOL aims to help Microsoft maximise yield on more programmatic offerings, maintain its relationship with AppNexus for non-reserved inventory and enhance its sales team's responsibility for MSN's direct reserved sales business. Premium formats will feature in Millennial Media's network of 65,000 apps via integration with ONE by AOL: Mobile.
A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates, starting with MSN Property. The company announced the changes at its annual meeting in New York on Wednesday. AOL aims to help Microsoft maximise yield on more programmatic offerings, maintain its relationship with AppNexus for non-reserved inventory and enhance its sales team's responsibility for MSN's direct reserved sales business. Premium formats will feature in Millennial Media's network of 65,000 apps via integration with ONE by AOL: Mobile.