In that sense we don’t expect the new EECC to have much of an impact in the UK as many of its provisions have already been covered. The FTTH Council Europe has urged the European Parliament to go further in its attempts to prevent misleading fibre-optic broadband adverts. The news followed attempts by CityFibre to pursue a judicial review in the UK over the Advertising Standards Authority's continued allowance of ads in which internet service providers claim to offer "fibre-optic" services, despite only providing slower, hybrid fibre products with significantly slower speeds. In an open letter published on Wednesday, the council said that it was concerned about "the increasing number of advertisements for 'fibre' services and their deceptive claims".
The FTTH Council Europe has urged the European Parliament to go further in its attempts to prevent misleading fibre-optic broadband adverts. The news followed attempts by CityFibre to pursue a judicial review in the UK over the Advertising Standards Authority's continued allowance of ads in which internet service providers claim to offer "fibre-optic" services, despite only providing slower, hybrid fibre products with significantly slower speeds. In an open letter published on Wednesday, the council said that it was concerned about "the increasing number of advertisements for 'fibre' services and their deceptive claims".