Dublin will be the first city in the world to try Toyota ’s new car - sharing offering , YUKO , which Toyota says will tackle Dublin ’s traffic congestion and help ease it ’s overworked public transport system . YUKO will begin with 15 hybrid vehicles operating from three city centre locations , which will be available for people to rent hourly or daily after members have paid the initial € 50 sign - up fee , with its future direction to be decided by members as the project progresses . A Toyota spokesman stated : “ It ’s like an infant right now , so we ’re just going to let it grow and let the environment dictate where it ’s going to go and what it ’s going to be ... ” it’s part of Toyota, the largest and wealthiest car maker on the planet. The Irish Times initially sees the new product as a way to encourage potential buyers to see Toyota 's hybrid ##s prior to purchasing , but ultimately fitting with a change in consumer preferences shifting from owning to renting ; one day , services such as YUKO could replace dealerships in putting people behind the wheel of a Toyota . YUKO sees Toyota enter the micro - renting sphere , alongside BMW , Peugeot , and General Motors who are already testing similar services .
Dublin will be the first city in the world to try Toyota ’s new car - sharing offering , YUKO , which Toyota says will tackle Dublin ’s traffic congestion and help ease it ’s overworked public transport system . YUKO will begin with 15 hybrid vehicles operating from three city centre locations , which will be available for people to rent hourly or daily after members have paid the initial € 50 sign - up fee , with its future direction to be decided by members as the project progresses . A Toyota spokesman stated : “ It ’s like an infant right now , so we ’re just going to let it grow and let the environment dictate where it ’s going to go and what it ’s going to be ... ” The Irish Times initially sees the new product as a way to encourage potential buyers to see Toyota 's hybrid ##s prior to purchasing , but ultimately fitting with a change in consumer preferences shifting from owning to renting ; one day , services such as YUKO could replace dealerships in putting people behind the wheel of a Toyota . YUKO sees Toyota enter the micro - renting sphere , alongside BMW , Peugeot , and General Motors who are already testing similar services .