UK retailer Next won 25 % of clicks for back - to - school search terms relating to stationary , school uniforms and school accessories from desktop computers , according to a report from research firm Adthena . The company outperformed its larger rivals McDonald 's , Marks & Spencer and Tesco due to extensive ad spending on a range of keywords and phrases related to the back - to - school theme , said Ashley Fletcher , director of product marketing at Next . It plans to launch 12 international versions of its mobile site in markets such as the U.S. and Australia, which account for 70 percent of its revenue. Next still lags behind rivals for mobile and organic searches , according to the report .
UK retailer Next won 25 % of clicks for back - to - school search terms relating to stationary , school uniforms and school accessories from desktop computers , according to a report from research firm Adthena . The company outperformed its larger rivals McDonald 's , Marks & Spencer and Tesco due to extensive ad spending on a range of keywords and phrases related to the back - to - school theme , said Ashley Fletcher , director of product marketing at Next . Next still lags behind rivals for mobile and organic searches , according to the report .