Spotify is rumoured to be conducting " advanced negotiations " with Soundcloud over a possible merger , according to the Financial Times . However , Midia analyst Mark Mulligan said that the deal is " far from a guaranteed winner " for Spotify as Soundcloud 's growth peaked in August 2014 at 175 million monthly active users and has remained the same since . The two are in “advanced negotiations” according to the Financial Times. Spotify has 40 million subscribers and dominates the music streaming market but with an imminent merger , it needs to continue to outpace its main rival , Apple . Despite revenues of $ 2.2bn , it is yet to make a profit .
Spotify is rumoured to be conducting " advanced negotiations " with Soundcloud over a possible merger , according to the Financial Times . However , Midia analyst Mark Mulligan said that the deal is " far from a guaranteed winner " for Spotify as Soundcloud 's growth peaked in August 2014 at 175 million monthly active users and has remained the same since . Spotify has 40 million subscribers and dominates the music streaming market but with an imminent merger , it needs to continue to outpace its main rival , Apple . Despite revenues of $ 2.2bn , it is yet to make a profit .