Some fashion brands , retailers emphasize transparency to appeal to conscious consumers . They say they 're looking to build a timeless collection of quality pieces they can feel good about . Founders of Zady , a new shopping website , hope to appeal directly to them . Zady showcases brands from around the world that it vetted for sustainability practices . Comment: Share your story on iReport .
Some fashion brands , retailers emphasize transparency to appeal to conscious consumers . Founders of Zady , a new shopping website , hope to appeal directly to them . Zady showcases brands from around the world that it vetted for sustainability practices . Comment: Share your story on iReport .