Snapchat has broadcast its first non-skippable ads following an April announcement that the format would be introduced on the site. On Monday, the first forced-view ads, meaning they can't be skipped, started popping up on the app, promoting movies like "Deadpool" and "Adrift" and products such as Samsung's Galaxy S9 and Snapple. The six spots are only available on the site's Shows series in the Discover section, and are in response to increasingly unhappy brands whose content has gained less than 2 seconds of visibility, according to an anonymous insider. Critics have said the forced-view ads don't link to videos or e-commerce experiences like Snapchat's other ads. Facebook recently began showing pre-roll video ads after a lengthy ban by CEO Elisabeth Murdoch's .
Snapchat has broadcast its first non-skippable ads following an April announcement that the format would be introduced on the site. The six spots are only available on the site's Shows series in the Discover section, and are in response to increasingly unhappy brands whose content has gained less than 2 seconds of visibility, according to an anonymous insider. Critics have said the forced-view ads don't link to videos or e-commerce experiences like Snapchat's other ads. Facebook recently began showing pre-roll video ads after a lengthy ban by CEO Elisabeth Murdoch's .