Publishers in the US and Canada are increasingly dependent on native advertising , as print revenue and online advertising revenues stall , but consumers do not like native ads , which make them feel as if they 've been deceived into looking at them . Younger consumers were much more likely to respond positively to sponsored content. Younger readers were much more likely to respond positively to sponsored ads .
Publishers in the US and Canada are increasingly dependent on native advertising , as print revenue and online advertising revenues stall , but consumers do not like native ads , which make them feel as if they 've been deceived into looking at them . Younger readers were much more likely to respond positively to sponsored ads .