A lack of ad space on Facebook 's News Feed means that the platform is increasingly likely to compromise the user experience . Facebook faces a Sophie’s choice: Facebook has warned of a rapid drop in revenue growth over the next six months amid News Feed saturation and slower revenue growth . To address this , Facebook has sought to expand beyond its News Feed ad offering with Video and Instant Messenger , but the pressure to increase ad inventory threatens to compromise the user experience , as it seeks to balance short - term revenue with long - term user engagement .
A lack of ad space on Facebook 's News Feed means that the platform is increasingly likely to compromise the user experience . Facebook has warned of a rapid drop in revenue growth over the next six months amid News Feed saturation and slower revenue growth . To address this , Facebook has sought to expand beyond its News Feed ad offering with Video and Instant Messenger , but the pressure to increase ad inventory threatens to compromise the user experience , as it seeks to balance short - term revenue with long - term user engagement .