Victoria 's Secret is to introduce new products , marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes , in a bid to win back customers , said the new brand 's head , John Mehas . The shake - up came after same - store sales at Victoria 's Secret fell by 6 % last year . "We've done everything necessary to prepare to win. Parent company L Brands has seen its stock fall by more than 28 % this year . Meanwhile , L Brands is aiming to increase sales of its Pink underwear range to $ 1bn .
Victoria 's Secret is to introduce new products , marketing and executives to meet demand for products and marketing that is inclusive for women of all shapes and sizes , in a bid to win back customers , said the new brand 's head , John Mehas . The shake - up came after same - store sales at Victoria 's Secret fell by 6 % last year . Parent company L Brands has seen its stock fall by more than 28 % this year . Meanwhile , L Brands is aiming to increase sales of its Pink underwear range to $ 1bn .