Video: New Google Chrome filter will only eliminate the most annoying ads Google has announced that Chrome 66, currently in beta, will bring its promised block on autoplaying videos with sound. Google announced the block in September, shortly after Apple announced tighter restrictions on annoying autoplay video content in Safari 11. Google intended to deliver it in Chrome 64 in January, but it has now decided the block on autoplay video will come with Chrome 66, which is scheduled for stable release in mid-April. Google's policy allows autoplay if the video is muted or doesn't have audio, or if the user has interacted with the site. "As announced earlier, autoplay is now allowed only when either the media won't play sound, after the user clicks or taps on the site, or (on desktop) if the user has previously shown an interest in media on the site," Google says in its Chrome 66 Beta announcement. "This will reduce unexpected video playbacks with sound when first opening a web page." See also: Comparison chart: Office suites Chrome already has a setting that allows users to disable sound permanently on specific sites. Google's Chrome ad-filter partner, The Coalition for Better Ads, is tackling auto-playing video ads, while Chrome 66 targets all video content, for example, as part of a news story. Google outlined in January that part of its motivation for getting tougher on autoplay video was to reduce the incentives to install ad blockers. Google is switching on Chrome's ad blocker against disruptive ads Google kicks off Chrome ad filtering on sites that persistently display annoying ads. Chrome 65 rolls out: You're getting a stronger redirect blocker, 45 security fixes Chrome 65 rounds out Google's long-running efforts to stamp out unwanted redirects. Google: We've been asked to delist 2.4 million URLs but only removed 43% Google says 20 percent of all 'right to be forgotten' requests come from less than one percent of requesters. Changes to Google Chrome and Chrome OS certificate handling (TechRepublic) Beefed up requirements for RSA keys and changes to the way Google Chrome handles certificates will benefit Internet security for end users. How Chrome ad blocking is already changing the web (CNET) Google's browser doesn't go as far as full-on ad blockers and won't always stop ad trackers. But already it's cut ads on 42 percent of websites it's tangled with.
Google has announced that from mid - April its Chrome web browser will block autoplaying videos with sound . The block will be delivered with the Chrome 7 update , and comes as part of a wider effort from Google to find ways to reduce the use of the ##ware . Autoplay will be allowed if the video is silent , has no audio or if the user has already clicked on the site .