Unilever marketing chief Keith Weed has won praise for his pledge to only put ads on platforms "committed to creating a positive impact in society". The company said it was not yet ready to reveal how much money the campaign would cost but that it had already raised more than £1m from its social media partners. He added that the impact of the speech made by P&G chief brand officer Marc Pritchard at the same event a year ago meant Weed needed to be seen to act. Raja Rajamannar of Mastercard, M&S' Patrick Bousquet-Chavanne, Michael Wall of Mother and MediaCom's Josh Krichefski backed the call. However, an unnamed media agency boss dismissed it, suggesting growth from smaller businesses was more significant for social media sites.
Unilever marketing chief Keith Weed has won praise for his pledge to only put ads on platforms "committed to creating a positive impact in society". The company said it was not yet ready to reveal how much money the campaign would cost but that it had already raised more than £1m from its social media partners. Raja Rajamannar of Mastercard, M&S' Patrick Bousquet-Chavanne, Michael Wall of Mother and MediaCom's Josh Krichefski backed the call. However, an unnamed media agency boss dismissed it, suggesting growth from smaller businesses was more significant for social media sites.