Kinetic Worldwide will partner with Bitposter to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic, WPP's OOH unit, said UK clients including JC Decaux, Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. The company will collaborate with Bitposter, a trading platform for OOH media, on an integrated trading platform catering to such major OOH media owners in the U.K. as JCDecaux, Clear Channel U.K., Primesight, Exterion Media, Outdoor The new service is expected to be launched in the first quarter of next year, according to the company.
Kinetic Worldwide will partner with Bitposter to launch an integrated, automated trading platform to bring together major out-of-home (OOH) media owners. Kinetic, WPP's OOH unit, said UK clients including JC Decaux, Primesight, Outdoor Plus, Ocean Outdoor, Signature and Exterion Media would benefit from a "more efficient and streamlined service" that features improved data integration. The new service is expected to be launched in the first quarter of next year, according to the company.