2016 is set to become the year that native programmatic expands to ensure greater ad delivery precision , higher ad frequencies , retention and ROI for both publishers and advertisers , according to Tanuj Singh , senior director of Digital Media Enablement at MediaMath . If advertisers have a good experience, users have a good experience on the publishers and advertisers have better ROI, “there is nothing stopping to stop better yield for the publisher. Publishers are now being encouraged to acquire better forecasting software so that buyers can predict what kind of inventory will be available in the future . Advertisers are advised to invest in advanced technology to enable prioritisation and timely delivery of campaigns . MediaMath suggests that native programmatic has the potential to be the fourth element – “ the right message ” – to the traditional mantra of “ the right user , at the right time , for the right marketer ” in order to ensure a win - win solution for all .
2016 is set to become the year that native programmatic expands to ensure greater ad delivery precision , higher ad frequencies , retention and ROI for both publishers and advertisers , according to Tanuj Singh , senior director of Digital Media Enablement at MediaMath . Publishers are now being encouraged to acquire better forecasting software so that buyers can predict what kind of inventory will be available in the future . Advertisers are advised to invest in advanced technology to enable prioritisation and timely delivery of campaigns . MediaMath suggests that native programmatic has the potential to be the fourth element – “ the right message ” – to the traditional mantra of “ the right user , at the right time , for the right marketer ” in order to ensure a win - win solution for all .