Boots , the UK pharmacy and health and beauty retailer , is facing a boycott after refusing to reduce the cost of the morning - after pill . While Boots and Superdrug cut the price of the emergency contraceptive by half in response to a complaint by the British Pregnancy Advisory Service ( BPAS ) , Boots refused to do so for fear of “ incentivising inappropriate use ” . Levonelle , the leading brand of the pill , now costs £ ##50 ( $ 17.56 ) at Tesco whilst Boots charges £ 13.49 for a generic version . Boots charges £ 28.25 , whilst in France the cost is just £ 5.50 . BPAS referred to Boots ’ decision as “ patronising and insulting ” .
Boots, the UK pharmacy and health and beauty retailer, is facing a boycott after refusing to reduce the cost of the morning-after pill. While Tesco and Superdrug cut the price of the emergency contraceptive by half in response to a campaign by the British Pregnancy Advisory Service (BPAS), Boots refused to do so for fear of “incentivising inappropriate use”. Levonelle, the leading brand of the pill, now costs £13.50 ($17.56) at Tesco whilst Superdrug charges £13.49 for a generic version. Boots charges £28.25, whilst in France the cost is just £5.50. BPAS referred to Boots’ decision as “patronising and insulting”.