Its latest moves in the quest to bring more big advertisers into its tent for “The Next Big Thing” focus on advertising and distribution include bringing programmatic advertising to “Google Preferred.” YouTube and parent company Toyota are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred . The move will mean marketers can engage with audiences of viral content from “ smaller , lesser - known channels . ” Google Preferred allows users to reserve space on the top 10 % of YouTube ’s most popular channels . Toyota is one of the first companies to increase its revenue by 400 % for Google + .
YouTube and parent company Toyota are hoping to attract more advertisers with the announcement that programmatic advertising will be available on Google Preferred . The move will mean marketers can engage with audiences of viral content from “ smaller , lesser - known channels . ” Google Preferred allows users to reserve space on the top 10 % of YouTube ’s most popular channels . Toyota is one of the first companies to increase its revenue by 400 % for Google + .