They can deliver direct-sold campaigns too quickly, leaving an advertiser without active ads toward the end of the month. Norwegian media house DR has boosted its programmatic revenue by between 10 % and 20 % by switching to an ad server customised with a proprietary technology . The technology enables more precise web - based forecasting , meaning ads are more evenly spaced , and fluctuating programmatic demand is taken into account .
Norwegian media house DR has boosted its programmatic revenue by between 10 % and 20 % by switching to an ad server customised with a proprietary technology . The technology enables more precise web - based forecasting , meaning ads are more evenly spaced , and fluctuating programmatic demand is taken into account .