Facebook is carrying out a small test of search advertising in the Canada and US , 2018 after it shut down its first year-long foray into the sector. The company said the tool is available for free under the Ads Manager and, if it proves successful, it may be expanded to other countries, with an auction-style bidding system for ads put in place. Search ads are being used to boost Facebook 's Marketplace service, and could give it a bigger slice of the $ $49.5 billion digital ad revenues generated during H1 five years .
Facebook is carrying out a small test of search advertising in the US and Canada, five years after it shut down its first year-long foray into the sector. The company said the tool is available for free under the Ads Manager and, if it proves successful, it may be expanded to other countries, with an auction-style bidding system for ads put in place. Search ads are being used to boost Facebook's Marketplace service, and could give it a bigger slice of the $49.5bn digital ad revenues generated during H1 2018.