The Washington Post continues to help its advertisers create vertical video ads through its video ad service , FlexPlay . His research and development team is comprised of eight people, supporting a larger sales organization of 60, mostly based in New York. The service involves brands passing their creative assets to the Post 's ad tech team , which converts them into different formats , at an extra charge of $ 3 per thousand impressions over the normal price for custom ads . Results so far show that the 15 second video ads have over 50 % completion rate . This comes after we reported that Hearst has also launched its own vertical video ad unit , following its initial success on Snapchat and due to the growing popularity of the ad format .
The Washington Post continues to help its advertisers create vertical video ads through its video ad service , FlexPlay . The service involves brands passing their creative assets to the Post 's ad tech team , which converts them into different formats , at an extra charge of $ 3 per thousand impressions over the normal price for custom ads . Results so far show that the 15 second video ads have over 50 % completion rate . This comes after we reported that Hearst has also launched its own vertical video ad unit , following its initial success on Snapchat and due to the growing popularity of the ad format .