American brand Levi 's has become the latest retailer to embrace artificial intelligence with the UK and Ireland launch of its Virtual Stylist service . The chatbot interacts with online customers , asking questions about their preferred fit and wash , and offers user - generated images of how previous customers styled the clothing . The Drapers verdict Levi VP of e - commerce for Europe Peter Smith admitted the technology behind the Virtual Stylist was designed for speed rather than perfection , but said early results indicated customers using the feature were " more likely to convert " .
American brand Levi 's has become the latest retailer to embrace artificial intelligence with the UK and Ireland launch of its Virtual Stylist service . The chatbot interacts with online customers , asking questions about their preferred fit and wash , and offers user - generated images of how previous customers styled the clothing . VP of e - commerce for Europe Peter Smith admitted the technology behind the Virtual Stylist was designed for speed rather than perfection , but said early results indicated customers using the feature were " more likely to convert " .