At the end of 2015, 5,400 brands from 53 countries and regions were selling goods on Alibaba's TMall Global online shopping site, according to a new report from TMall Global and Chinese consulting firm CBNData, and over 80% of these brands made their début in China. The most popular types of products purchased overseas were maternal and baby products, cosmetics and skincare, and health products. In China, there are more than 100 million people who have access to the internet, but only about 10% use it for shopping, says Mr Li. yicai.com China in recent years has relaxed rules to encourage Chinese consumers to use the internet to buy from foreign retailers. E-shopping has become the norm across all regions.
At the end of 2015, 5,400 brands from 53 countries and regions were selling goods on Alibaba's TMall Global online shopping site, according to a new report from TMall Global and Chinese consulting firm CBNData, and over 80% of these brands made their début in China. The most popular types of products purchased overseas were maternal and baby products, cosmetics and skincare, and health products. In China, there are more than 100 million people who have access to the internet, but only about 10% use it for shopping, says Mr Li. China in recent years has relaxed rules to encourage Chinese consumers to use the internet to buy from foreign retailers. E-shopping has become the norm across all regions.