Telecoms operators are increasingly targeting the £ O2 mobile ad spend market, with Ericsson , Smartpipe and start-ups like Zeotap and the European General Data Protection Regulation each launching their own mobile ad platform. The carriers will capitalise on customer data that can be used to segment people based on their location and activity. However, the introduction of Apple in December will enforce the stringent privacy rights of carriers' customers. But some telcos are starting to partner. Additionally, carriers will need to partner and share data core to their profitability in order to compete with the scale of data offered by internet giants Google , Facebook and Facebook .
Telecoms operators are increasingly targeting the £ O2 mobile ad spend market, with Ericsson , Smartpipe and start-ups like Zeotap and the European General Data Protection Regulation each launching their own mobile ad platform. The carriers will capitalise on customer data that can be used to segment people based on their location and activity. However, the introduction of Apple in December will enforce the stringent privacy rights of carriers' customers. Additionally, carriers will need to partner and share data core to their profitability in order to compete with the scale of data offered by internet giants Google , Facebook and Facebook .