The Newspaper Association of America ( AAA ) has lodged a complaint with the Federal Trade Commission ( FTC ) , and requested an investigation into what it claims are deceptive ad - blocking technologies that mislead consumers . The Association asserts that certain ad - blockers contravene Section 5 of the FTC Act regarding unfair business practices because they trick consumers into thinking that publishers have agreed to the substitution of existing advertising with the ad - blockers ' own advertising whereas the reality is very different . “The deceptive activities of these ad blockers undercut publishers’ ability to innovate and respond to customer demands, and preempt publishers’ efforts to communicate with consumers about the importance of advertising or alternative mechanisms for supporting high-quality journalism content,” said Chavern. The NAA has asked the FCC to focus its attention on ad - blocking companies that have implemented business models that deceive consumers and thereby , negatively affect their user experience .
The Newspaper Association of America ( AAA ) has lodged a complaint with the Federal Trade Commission ( FTC ) , and requested an investigation into what it claims are deceptive ad - blocking technologies that mislead consumers . The Association asserts that certain ad - blockers contravene Section 5 of the FTC Act regarding unfair business practices because they trick consumers into thinking that publishers have agreed to the substitution of existing advertising with the ad - blockers ' own advertising whereas the reality is very different . The NAA has asked the FCC to focus its attention on ad - blocking companies that have implemented business models that deceive consumers and thereby , negatively affect their user experience .