Mobileum , the leader in analytics solutions for telecoms , is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers ( CSPs ) to block malicious websites and bots for broadband and mobile that participate in advertising fraud . By adding this solution to its Counter ##feit Anaytics suite , carriers will be able to block these frauds to get better return per dollar spent . Further, we provide tools to contain these frauds by blocking them at the network level. The rise of programmatic ad buying is also contributing to the the risk of fraud . It is predicted that 30 % of digital ad spending will be on fraudulent ads .
Mobileum , the leader in analytics solutions for telecoms , is set to unveil its Advertising Fraud Control solution which enables Carrier Service Providers ( CSPs ) to block malicious websites and bots for broadband and mobile that participate in advertising fraud . By adding this solution to its Counter ##feit Anaytics suite , carriers will be able to block these frauds to get better return per dollar spent . The rise of programmatic ad buying is also contributing to the the risk of fraud . It is predicted that 30 % of digital ad spending will be on fraudulent ads .