The rising use of digital payments has attracted numerous players to the Chinese market. New data issued on Wednesday showed that China has the world 's highest penetration rate of technology enabled payment systems , with 80 % of Chinese citizens successfully completing online transactions with digital payment systems in the last six months , compared to just 43 % internationally . The report , published by Nielsen , the market research agency , comes as competition in the market is heating up with new contactless payment systems , such as Apple Pay and Samsung Pay , being introduced to the Chinese market .
New data issued on Wednesday showed that China has the world 's highest penetration rate of technology enabled payment systems , with 80 % of Chinese citizens successfully completing online transactions with digital payment systems in the last six months , compared to just 43 % internationally . The report , published by Nielsen , the market research agency , comes as competition in the market is heating up with new contactless payment systems , such as Apple Pay and Samsung Pay , being introduced to the Chinese market .