US streaming service Hulu has doubled the size of its ad - sales research division to 12 employees in response to its growing audience . The company reported 47 million monthly unique viewers during the summer , with 33 million from its ad - supported subscription offering . Last year, Hulu said it had 12 million subscribers across both plans. The ad - sales research team , led by former NBCUniversal sales and research executive Julia Smith , is working with partners including Millward Brown and Nielsen Catalina ##s to maximise first - party data on viewing figures , as well as effectiveness and attribution .
US streaming service Hulu has doubled the size of its ad - sales research division to 12 employees in response to its growing audience . The company reported 47 million monthly unique viewers during the summer , with 33 million from its ad - supported subscription offering . The ad - sales research team , led by former NBCUniversal sales and research executive Julia Smith , is working with partners including Millward Brown and Nielsen Catalina ##s to maximise first - party data on viewing figures , as well as effectiveness and attribution .