Ad buyers have expressed frustration with the quality of publishers on Facebook ’s premium online ad programme , In - Stream Reserve . The new premium offering sells the platform ’s most prized programming inventory as a single package . One list included the Big Ten Network, Rolling Stone and Travel + Leisure. However , the package pools a wide range of content , from established publishers such as National Geographic to lesser - known TV shows such as Truth or Drink , and ad buyers have no control over which publishers or influencers their ads appear against . While Facebook is offering the ability to select specific content categories , these are currently limited to sports , entertainment and fashion / beauty .
Ad buyers have expressed frustration with the quality of publishers on Facebook ’s premium online ad programme , In - Stream Reserve . The new premium offering sells the platform ’s most prized programming inventory as a single package . However , the package pools a wide range of content , from established publishers such as National Geographic to lesser - known TV shows such as Truth or Drink , and ad buyers have no control over which publishers or influencers their ads appear against . While Facebook is offering the ability to select specific content categories , these are currently limited to sports , entertainment and fashion / beauty .