Margot James , the UK 's digital minister , has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “ hybrid fibre ” broadband . According to network operator BT , describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion . James is calling for a judicial review of the Advertising Standards Authority ( ASA ) 's decision to permit the ads . James ’s view was revealed in a debate on hybrid fibre schemes , with the minister agreeing with Conservative MP Stephen Kerr ’s criticism of the ASA for not acting more stringently over advertisers ' claims .
Margot James, the UK's digital minister, has agreed with a campaign that claims internet service providers are misleading consumers with advertising for “hybrid fibre” broadband. According to network company CityFibre, describing hybrid fibre in similar terms to those used for faster full fibre is causing confusion. CityFibre is arguing for a judicial review of the Advertising Standards Authority (ASA)'s decision to permit the ads. James’s view was revealed in a debate on community broadband schemes, with the minister agreeing with Conservative MP Stephen Kerr’s criticism of the ASA for not acting more stringently over advertisers' claims.