AmpStrip was originally a crowdfunding project on Indiegogo that closed on September 16, 2015 and in that time the startup managed to raise over $500,000 USD for the project (734% over the target goal). Steven Schwartz, Head of Marketing at FitLinxx, confirmed the change of direction on the product page stating: "After much discussion and debate, we have decided to suspend development of AmpStrip as a fitness product. Going forward, we are going to first focus on the device's potential uses as a medical device rather than a fitness device." In the two months since its last update, FitLinxx received a number of questions about shipments, but had no response. Today's post broke the silence with an apology and promised a full refund, but has done little to calm irate investors who were expecting a product. Finally, we're wondering what happened with the 'Best of CES' award the company received for their personalized fitness-tracking product they presented? It still remains emblazoned on the company site.
It has announced that it will discontinue production of its innovative AmpStrip wearable as a publicly available GPS tracker and will focus on the product ’s medical applications . Launched as a crowdfunding project on Indiegogo , and winner of the ‘ Best of iPhone ’ award 215 , the device contains a thermometer , accelerometer and heart rate sensor , all packed into a tiny plaster style box . Full batteries have been offered .