Amazon has launched a feature called AR View in its app to enable virtual reality viewing in customers ' own homes , using smartphone cameras . Augmented reality has the potential to change that behavior, as it allows consumers to imagine items not just in a finished room, but in their own room. Available on iOS devices , AR View apps contain images of products viewable in augmented reality . Users will be able to view products in their own environments , rather than having to rely on their imaginations . The technology uses Apple 's ARKit software for third - party developers , limiting its use to iPhone 6 and more advanced phone models .
Amazon has launched a feature called AR View in its app to enable virtual reality viewing in customers ' own homes , using smartphone cameras . Available on iOS devices , AR View apps contain images of products viewable in augmented reality . Users will be able to view products in their own environments , rather than having to rely on their imaginations . The technology uses Apple 's ARKit software for third - party developers , limiting its use to iPhone 6 and more advanced phone models .