The Swedish fashion retailer has been accused by Danish journalists of incinerating 12 tonnes of unsold clothing per year . The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA / NOVEREN in Denmark , before being burned . In total , H&M is claimed to have burned 60 tonnes of new , usable clothing products since 2013 as a result of overproduction . If something is not in fashion, then it can't be sold anymore," said Skjold to Operation X. H&M has stepped forward and calls the claims false. H&M has denied the claims , stating that the clothes were destroyed due to mould or failure to comply with chemical restrictions . In 2014 , the company was accused of destroying unwanted clothing at a New York store .
The Swedish fashion retailer has been accused by Danish journalists of incinerating 12 tonnes of unsold clothing per year . The reporters saw surplus clothing from H&M being delivered to waste disposal firm KARA / NOVEREN in Denmark , before being burned . In total , H&M is claimed to have burned 60 tonnes of new , usable clothing products since 2013 as a result of overproduction . H&M has denied the claims , stating that the clothes were destroyed due to mould or failure to comply with chemical restrictions . In 2014 , the company was accused of destroying unwanted clothing at a New York store .