Snapchat is to share its ad revenue with creators . The decision followed a Facebook ’ summit to discuss support . The company has also replaced licensing fees for creators with a similar share of ad revenue . Snapchat content maker Mike Metzler said the ad revenue move was “ much easier ” and that if he had not been able to sell his content he would have put his efforts “ elsewhere ” . As part of Snapchat’s ongoing charm offensive with creators, the app said it would start sharing ad revenue with them. He added that it also gave creators more places to sell their ads . YouTube and VidCon already share ad revenue with creators and Facebook is considering options for monetization on Facebook and Instagram .
Snapchat is to share its ad revenue with creators . The decision followed a Facebook ’ summit to discuss support . The company has also replaced licensing fees for creators with a similar share of ad revenue . Snapchat content maker Mike Metzler said the ad revenue move was “ much easier ” and that if he had not been able to sell his content he would have put his efforts “ elsewhere ” . He added that it also gave creators more places to sell their ads . YouTube and VidCon already share ad revenue with creators and Facebook is considering options for monetization on Facebook and Instagram .