Microsoft has topped a global marketing index, ahead of Bank of America and Intel, when it comes to maximum impact. The report further reveals that the majority of the world’s largest 300 public companies are failing to look at their marketing mix as one cohesive function. The company is also the most effective at getting its message out in social media, with Facebook being the top source for news about Windows 10. A collective measure of "quantified engagement" to evaluate reputation, audience responses and engagement will be preferred to single metrics in the near future, said Giles Peddy, Lewis’ senior vice president, EMEA.
Microsoft has topped a global marketing index, ahead of Bank of America and Intel, when it comes to maximum impact. The company is also the most effective at getting its message out in social media, with Facebook being the top source for news about Windows 10. A collective measure of "quantified engagement" to evaluate reputation, audience responses and engagement will be preferred to single metrics in the near future, said Giles Peddy, Lewis’ senior vice president, EMEA.