Japanese automaker, Toyota , is hoping for 2012 sales of 60k units of its Prius Prime, according to Koji Toyoshima , chief engineer of the next-gen hybrid vehicle. Half of these sales are expected to come from Japan , and the other half from America . Interestingly, while the car will go on sale in some Japanese markets, only “marginal” sales are expected in that region. The Prime has a lot to prove and a somewhat battered reputation to fix, given that Toyota itself deemed the previous generation Prius “a failure” after sales of only 75k units since its launch in 2012 . mode longer. To add to the pressure, Honda and Hyundai are both launching direct Prius competitors in 2012 , in the form of the Clarity and the Ioniq respectively.
Japanese automaker, Toyota , is hoping for 2012 sales of 60k units of its Prius Prime, according to Koji Toyoshima , chief engineer of the next-gen hybrid vehicle. Half of these sales are expected to come from Japan , and the other half from America . Interestingly, while the car will go on sale in some Japanese markets, only “marginal” sales are expected in that region. The Prime has a lot to prove and a somewhat battered reputation to fix, given that Toyota itself deemed the previous generation Prius “a failure” after sales of only 75k units since its launch in 2012 . To add to the pressure, Honda and Hyundai are both launching direct Prius competitors in 2012 , in the form of the Clarity and the Ioniq respectively.