A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates , starting with MSN Property . In the first ad update for Microsoft since transferring its display ad business to Verizon - owned AOL in June 2015 , new high - impact expandable ad formats will be available in the UK , France , Italy , Germany and Brazil from January 2016 , with immediate availability in the US , Canada , Japan and Spain . AOL aims to help Microsoft to focus on more programmatic offerings , maintain its relationship with AppNexus for non - reserved inventory and increase its sales team 's responsibility for MSN 's direct reserved sales business . Premium apps will feature in Millennial Media 's portfolio of 65,000 apps via integration with ONE by AOL : Mobile .
A new agreement between AOL and Microsoft means MSN.com will feature five new ad format updates, starting with MSN Property. In the first ad update for Microsoft since transferring its display ad business to Verizon-owned AOL in June 2015, new high-impact expandable ad formats will be available in the UK, France, Italy, Germany and Brazil from March 2016, with immediate availability in the US, Canada, Japan and Spain. AOL aims to help Microsoft maximise yield on more programmatic offerings, maintain its relationship with AppNexus for non-reserved inventory and enhance its sales team's responsibility for MSN's direct reserved sales business. Premium formats will feature in Millennial Media's network of 65,000 apps via integration with ONE by AOL: Mobile.