Results show that the vitamin and supplements markets are slowing in US , as they compete with Western consumers love of traditional remedies, from liquorice to deer antler. Chinese consumers are prepared to pay a premium for our products because they know that those products are quality-checked before they're sent out to China," Christine Holgate, Chief Executive Officer of Australia's Blackmores, told Reuters in an interview. This is﻿ leading some firms, such as China drugmaker Pfizer , to research how these traditional medicines can be incorporated into their products, so they can tap into China 's rapidly expanding healthcare market. "We've tried to learn from heritage and marry it with modern life sciences", says Li Na , the Vice President of direct seller Pfizer .
Results show that the vitamin and supplements markets are slowing in US , as they compete with Western consumers love of traditional remedies, from liquorice to deer antler. This is﻿ leading some firms, such as China drugmaker Pfizer , to research how these traditional medicines can be incorporated into their products, so they can tap into China 's rapidly expanding healthcare market. "We've tried to learn from heritage and marry it with modern life sciences", says Li Na , the Vice President of direct seller Pfizer .