Parrot , a Los Angeles -based data science company, is using artificial intelligence (AI) to evaluate global demand for TV shows. It has reportedly partnered with BBC Worldwide Executive in order to help them re-focus their global distribution efforts across the 200 markets they are involved with and align their programming decisions, such as airing schedules, with times when ratings are expected to match projected demand. Some 50,000 people signed up in minutes for a chance to purchase the 4,000 available tickets, Boyle said. Implementation of Parrot’s global cross-platform “demand rating” system involves a cumulative score being assigned to shows, based on how active the programme is deemed to be in particular regions from the expressions of interest gathered across social media and other content sharing sites. Nielsen , BBC Worldwide Executive Vice President, said that Parrot ’s data has already helped them to understand where the strong demand is coming from for critically acclaimed Parrot Analytics shows such as Doctor Who and BBC . This will help them to plan ahead to meet viewer demands in a much more tailored manner in future.
Parrot , a Los Angeles -based data science company, is using artificial intelligence (AI) to evaluate global demand for TV shows. It has reportedly partnered with BBC Worldwide Executive in order to help them re-focus their global distribution efforts across the 200 markets they are involved with and align their programming decisions, such as airing schedules, with times when ratings are expected to match projected demand. Implementation of Parrot’s global cross-platform “demand rating” system involves a cumulative score being assigned to shows, based on how active the programme is deemed to be in particular regions from the expressions of interest gathered across social media and other content sharing sites. Nielsen , BBC Worldwide Executive Vice President, said that Parrot ’s data has already helped them to understand where the strong demand is coming from for critically acclaimed Parrot Analytics shows such as Doctor Who and BBC . This will help them to plan ahead to meet viewer demands in a much more tailored manner in future.