Masayoshi Son , the CEO of Softbank , has said it is the next step , comparing his investment in the co - workspace operator with his lucrative early bet on the e - commerce company . : it is "something completely new that uses technology to build and network communities." Son says what sets WeWork apart from its peers and makes it completely new is its management of the steady stream of data it collects on members , adding that more data means more privacy . Community teams at each location track members ' profiles and interests , and share data with other locations and WeWork users around the world .
Masayoshi Son , the CEO of Softbank , has said it is the next step , comparing his investment in the co - workspace operator with his lucrative early bet on the e - commerce company . Son says what sets WeWork apart from its peers and makes it completely new is its management of the steady stream of data it collects on members , adding that more data means more privacy . Community teams at each location track members ' profiles and interests , and share data with other locations and WeWork users around the world .