Demonstrating its new ad format at VidCon , Vessel , a subscription video platform , has managed to impress the audience . “And asking ourselves, ‘What would we as fans want to see?’” The ad format , which is a static image that becomes animated when you scroll over it , forcing you to stop scrolling if you 're not interested , is more like a magazine experience than traditional advertising . According to Vessel 's CEO , Jason Kilar , the ads allow Vessel to keep its subscription charges low , whilst earning a $ 50CPM itself . It has also introduced shorter ads , lasting about 5 seconds , " motion posters " and " beautiful cinematic " ads , which the company believes are more effective than traditional advertising .
Demonstrating its new ad format at VidCon , Vessel , a subscription video platform , has managed to impress the audience . The ad format , which is a static image that becomes animated when you scroll over it , forcing you to stop scrolling if you 're not interested , is more like a magazine experience than traditional advertising . According to Vessel 's CEO , Jason Kilar , the ads allow Vessel to keep its subscription charges low , whilst earning a $ 50CPM itself . It has also introduced shorter ads , lasting about 5 seconds , " motion posters " and " beautiful cinematic " ads , which the company believes are more effective than traditional advertising .