US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in 10.25 sizes and odd pairs for differently sized feet. The brand, set up by husband-and-wife team Sidra Qasim and Waqas Ali , aims to offer an alternative to what they see as the current overdesigned, expensive and logo-dominated trainer market. And, sure enough, soon after the launch, former Airbnb designer Bryce Daniel tweeted, “How will I go back to a 10.5 when 10.25 fits so well?” Atoms shoes have a plain design, featuring only black or white, and carry no logo. They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and AllBirds ’s carbon neutral Everlane shoe.
US startup, Atoms, claims to offer the “perfect basic” shoe, which comes in 10.25 sizes and odd pairs for differently sized feet. The brand, set up by husband-and-wife team Sidra Qasim and Waqas Ali , aims to offer an alternative to what they see as the current overdesigned, expensive and logo-dominated trainer market. Atoms shoes have a plain design, featuring only black or white, and carry no logo. They are the latest “purpose-led” shoe brand, alongside AllBirds merino wool “sustainable” trainer and AllBirds ’s carbon neutral Everlane shoe.