According to a new study conducted by the Interactive Advertising Bureau of Canada (IAB), the country's usage of ad-blockers is in decline, having fallen from 20% to 17% within a year. The study, which was released on Wednesday, found that ad blocking has become more popular among Canadian internet users over time. “When you ask individuals why they disabled their ad blockers, they stated the fact that it was about user experience,” said Sonia Carreno, the president of IAB Canada. The study found that 17% of former ad-block users felt that they were not unnecessary, 12% said that important features were being blocked, and 10% said the software would interfere with their browser.
According to a new study conducted by the Interactive Advertising Bureau of Canada (IAB), the country's usage of ad-blockers is in decline, having fallen from 20% to 17% within a year. The study, which was released on Wednesday, found that ad blocking has become more popular among Canadian internet users over time. The study found that 17% of former ad-block users felt that they were not unnecessary, 12% said that important features were being blocked, and 10% said the software would interfere with their browser.