China's booming middle classes are moving away from instant noodles and towards a healthier diet. The country's growing middle class is increasingly turning to vegetables as part of their diet in order to improve health and reduce the risk of heart disease. Published: 8:45am, 21 Aug, 2017 Demand for instant noodles fell 17% between 2013 and 2016, according to the World Instant Noodles Association. Uni-President, which provides over a fifth of China's instant noodles, reported a 27% decline in net profit during H1 2017.
China's booming middle classes are moving away from instant noodles and towards a healthier diet. The country's growing middle class is increasingly turning to vegetables as part of their diet in order to improve health and reduce the risk of heart disease. Demand for instant noodles fell 17% between 2013 and 2016, according to the World Instant Noodles Association. Uni-President, which provides over a fifth of China's instant noodles, reported a 27% decline in net profit during H1 2017.