Dr. Ash Nashed, MD is the Founder of Adiant and serves as its Chief Executive Officer. He is a recognized pioneer in the online health information industry, having launched one of the Web’s first medical websites in 1994. Dr. Nashed Co-Founded... View full biography
Native advertising receives a lot of negative press as many see it as deceptive, however it is a valuable tool for engagement. In order for it to be accepted in the industry, stricter guidelines need to be enforced and greater transparency provided for native ads; this could help eradicate any stigma and put power back in the hands of the consumer. In addition, imposing stricter and clearer guidelines would create a better playing field that is supporting of competition. Ultimately, however, creative content is the main mechanism required to help drive native ads forward.