Next month Pandora plans to launch its on - demand premium service to rival Spotify , Apple Music and Tidal in the US . It's something very different, and we have I think a very exciting plan to get that out there. CEO Tim Westergren said he planned to make " a major statement ” with the launch of the premium service , and " bring something new to the market " . Pandora , which has 81 million active listeners , finished the year with a strong Q4 – revenues were up 17 % year on year at $ 392.6 m . However , for the full year 2016 , net loss was $ 343 million compared with a net loss of $ 169.7 million in 2015 . Westergren ’s target for the end of 2016 is to have between 6 and 9 million plus and premium subscribers .
Next month Pandora plans to launch its on - demand premium service to rival Spotify , Apple Music and Tidal in the US . CEO Tim Westergren said he planned to make " a major statement ” with the launch of the premium service , and " bring something new to the market " . Pandora , which has 81 million active listeners , finished the year with a strong Q4 – revenues were up 17 % year on year at $ 392.6 m . However , for the full year 2016 , net loss was $ 343 million compared with a net loss of $ 169.7 million in 2015 . Westergren ’s target for the end of 2016 is to have between 6 and 9 million plus and premium subscribers .