Chinese consumer confidence is rising despite reports of a rapid economic downturn, turbulent stock market and slowing retail sales growth in recent years. The proliferation of Groupon-style coupons and deals means it’s easier to have food delivered. The latest survey from the National Bureau of Statistics (NBS) showed that China's overall sentiment rose to its highest level since November last year, with more than half of respondents saying they were satisfied or very satisfied. The Chinese government’s recent decision to increase infrastructure spending, the declining interest in luxury goods, and the increasing popularity of e-commerce has created a thriving start-up culture, focused mainly on the under 25s demographic. Widespread decline in prices is currently boosting consumer activity, with the most appealing consumer good reportedly being education, particularly private tuition.
Chinese consumer confidence is rising despite reports of a rapid economic downturn, turbulent stock market and slowing retail sales growth in recent years. The latest survey from the National Bureau of Statistics (NBS) showed that China's overall sentiment rose to its highest level since November last year, with more than half of respondents saying they were satisfied or very satisfied. The Chinese government’s recent decision to increase infrastructure spending, the declining interest in luxury goods, and the increasing popularity of e-commerce has created a thriving start-up culture, focused mainly on the under 25s demographic. Widespread decline in prices is currently boosting consumer activity, with the most appealing consumer good reportedly being education, particularly private tuition.