Brazil 's largest media company Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer 's World Cup in Brazil . The initiative made use of IKINEMA 's virtual reality technology - dubbed LiveAction ##® - to allow on - air television presenters to interact with virtual characters . Real - life human presenters have been able to appear alongside virtual characters or in a virtually - generated environment during live television broadcasts .
Brazil's largest media network Globo teamed up with virtual reality company IKINEMA for an initiative celebrating this summer's World Cup in Russia. The initiative made use of IKINEMA's augmented reality technology - dubbed LiveAction software - to allow on-air television presenters to interact with virtual characters. Real-life human presenters have been able to appear alongside virtual characters or in a virtually-generated stadium during live TV broadcasts.