By Roger Fingas Monday, March 20, 2017, 10:41 am PT (01:41 pm ET) Please enable JavaScript to view comments
Shipments of iPhones to China fell last year because of a failure to adjust pricing for the local market, according to the founder of Oppo and Vivo, Duan Yongping. Apple historically insists on high profit margins for the iPhone and, while that strategy has succeeded overall, it has hindered the iPhone's entry into markets such as China and India where high prices can put it out of reach for the average person. An iPhone 7 starts at CNY5,388 ($780), which is as much as many people earn in a month. Last year Apple sank to fifth place among smartphone brands in China.