Facebook is set to end its links with third - party data providers on 1 October , in a move that follows the Cambridge University scandal , after which the company did not take responsibility for the bugs which ad firms introduced into its system . Up to now Facebook has provided third - party data for advertisers , which used its own buying power through the Partner Categories option . Users how have a choice to join forces with third - party data providers through their own initiative , pay for Facebook ads , or gather the data themselves .
Facebook is set to end its links with third-party data providers on 1 October, in a move that follows the Cambridge Analytica scandal, after which the company did not want responsibility for the data which ad firms introduced into its system. Up to now Facebook has provided third-party data for advertisers, which used its ad buying tool through the Partner Categories option. Marketers how have a choice to join forces with third-party data providers through their own initiative, pay for Facebook ads, or gather the data themselves.