it will surpass TV, with social ad spend set to account for 29.7% of UK spend, with broadcast TV taking just 17.8%. Social media will claim a larger share of ad spending than TV within two years despite the ongoing data breach crisis , according to a report by Google . The report said a third of digital ad spending this year will go to social media platforms and that will continue to rise . Social media has surpassed all traditional formats with the exception of TV but by 2020 eMarketer said it will account for almost 30 % of UK ad spend with TV taking 20 % .
Social media will claim a larger share of ad spending than TV within two years despite the ongoing data breach crisis , according to a report by Google . The report said a third of digital ad spending this year will go to social media platforms and that will continue to rise . Social media has surpassed all traditional formats with the exception of TV but by 2020 eMarketer said it will account for almost 30 % of UK ad spend with TV taking 20 % .