The market for food-delivery services accounts for 3.5% of the world food market, and 90% of food sold through restaurants and fast-food chains, according to research by Deliveroo . Although these new Internet platforms are attracting considerable investment and high valuations—already, five are valued at more than $1 billion—little real knowledge about market dynamics, growth potential, or customer behavior exists. It has already matured in most markets, with annualised growth estimated at 3.5% over 2014 . The traditional model of delivery, where orders are placed with individual outlets, accounts for 90% of the market, and almost three-quarters of orders are placed by phone. However, these models are being challenged by digital incomers such as Deliveroo and JustEat .
The market for food-delivery services accounts for 3.5% of the world food market, and 90% of food sold through restaurants and fast-food chains, according to research by Deliveroo . It has already matured in most markets, with annualised growth estimated at 3.5% over 2014 . The traditional model of delivery, where orders are placed with individual outlets, accounts for 90% of the market, and almost three-quarters of orders are placed by phone. However, these models are being challenged by digital incomers such as Deliveroo and JustEat .