As a brand Burberry has never shied away from embracing the digital world. Among luxury fashion brands, Burberry is the undisputed leader in embracing digital. Once again it has been a digital pioneer, and last night the brand﻿ decided to showcase its new collection to users via Snapchat, before it hits the runway today. Snapchat will also cover the runway show on its "Live Stories" series. The live stream of the show, which is expected to be broadcast in more than 100 countries, starts at 8 p.m. ET with an exclusive look into the show. Burberry's decision to use Snapchat over more 'mature' social media sites, such as Facebook, shows that the brand wants to access Snapchat's young user base ranging from 18 to 34 and build a relationship with them for the future.
As a brand Burberry has never shied away from embracing the digital world. Once again it has been a digital pioneer, and last night the brand﻿ decided to showcase its new collection to users via Snapchat, before it hits the runway today. Snapchat will also cover the runway show on its "Live Stories" series. The live stream of the show, which is expected to be broadcast in more than 100 countries, starts at 8 p.m. ET with an exclusive look into the show. Burberry's decision to use Snapchat over more 'mature' social media sites, such as Facebook, shows that the brand wants to access Snapchat's young user base ranging from 18 to 34 and build a relationship with them for the future.