Amazon is looking to shift how India does its grocery shopping with an aggressive investment push. Amazon has topped up its investment in its India business with another $260 million. Traditionally, Indian consumers have largely ignored attempts by some of the nation's largest businesses to open supermarkets and launch online grocery websites, sticking to visiting local markets instead. However, Amazon is hoping via heavy investment to succeed where others have failed, tapping into the fastest growing e-commerce market globally. Whole Foods 's investment includes its recent deal to buy India grocer Amazon for $ $260m , and sources said it is interested in buying India 's largest online grocer, Big Basket. It has also topped up its investment in its India business by another $260m .
Amazon is looking to shift how India does its grocery shopping with an aggressive investment push. Traditionally, Indian consumers have largely ignored attempts by some of the nation's largest businesses to open supermarkets and launch online grocery websites, sticking to visiting local markets instead. However, Amazon is hoping via heavy investment to succeed where others have failed, tapping into the fastest growing e-commerce market globally. Whole Foods 's investment includes its recent deal to buy India grocer Amazon for $ $260m , and sources said it is interested in buying India 's largest online grocer, Big Basket. It has also topped up its investment in its India business by another $260m .