( CNN ) -- While this year 's Super Bowl commercials ran the gamut from sentimental to silly , some were downright offensive to viewers who used the Twitter hashtag # NotBuyingIt to flag what they considered the most sexist spots of the night . Web host GoDaddy.com earned more than 7,500 # NotBuyingIt tweets for its ad featuring an intimate smooch between supermodel Bar Refaeli and a bespectacled computer programmer , putting it at the top of the list of offenders , according to Miss Representation , the social activism nonprofit leading the Twitter campaign for the second year . The `` Perfect Match '' and its `` smart meets sexy '' tagline drew criticism from men and women for `` stereotyping programmers and objectifying women '' in the words of one male Twitter user . `` @ GoDaddy , continuing the tired stereotype that programmers are geeks , while women are sex objects . Disgusting , '' a female user tweeted . Overall , # NotBuyingIt generated more than 10,000 tweets and reached more than 8 million people on Twitter during Sunday 's Ravens-49ers showdown , a spokesman for Miss Representation said , citing statistics from Topsy and Hashtag.org . Two days after the Super Bowl , the ads continue to generate conversation and controversy . `` Love 'em or hate 'em , you have to admit Go Daddy 's Super Bowl ads are effective , '' begins one story published Tuesday on news that the domain name provider had its biggest sales day in history after its Super Bowl campaign . 'God made a farmer ' ad stirs pride , passion in agriculture . Others continued to criticize some of Sunday night 's ads for playing on typical gender stereotypes , promoting sexual assault and making the Super Bowl into a less than family-friendly event . `` The # superbowl commercials are a window into American culture & values . Today , try to pay attention to what ( they 're ) telling you , '' one user said in a comment that was retweeted more than 230 times . In response , another person tweeted : `` ( Let 's ) just enjoy the game . No academics . PLS : - ) : - ) '' In a statement Monday , GoDaddy.com said it embraced `` commercial controversy '' even if some viewers deemed the content `` inappropriate . '' CBS rejected two `` edgier '' versions of the spot , and the final version earned more than 4 million views on YouTube before the game even started , the company said . `` We 're not going to apologize for 'The Kiss , ' `` CEO Blake Irving said . `` It 's sparking conversations . It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination 'sexy ' and 'smart ' are . Personally , I think it 's hilarious . '' GoDaddy.com was n't the only company to earn the # NotBuyingIt designation . The main goal of the campaign is to make consumers think twice about their purchasing power , said Imran Siddiquee , social media coordinator of MissRepresentation.org . But , as the response to the GoDaddy spot showed , the campaign not only highlights demeaning portrayals of women but also the limited depiction of manhood on display in most Super Bowl commercials , he said . Breaking down Super Bowl tech ads . `` Masculinity in America is so very narrowly defined , and it 's an interesting juxtaposition to have that conversation during the Super Bowl , '' Siddiquee said . Viewers have come to expect women seductively devouring fast food or throwing themselves at men during Super Bowl commercials , he said . But more surprising was the reaction to ads featuring what Siddiquee called more `` subtle '' forms of sexism , such as Audi 's `` Prom '' ad , which showed a teen boy strutting onto the dance floor , grabbing a girl and pulling her in for a kiss . `` ( S ) top teaching our boys that bravery is kissing a girl you 've never talked to & that girls are simply objects or rewards , '' one person tweeted . A spokesman for Audi said the prom queen 's reaction to the kiss was meant to indicate there was history between the two , showing that `` in no way was the kiss something less than mutual . '' `` While trying to tell a complete story within the 60-second format , much of the backstory has to be implied or set up off-camera , '' the spokesman said in an e-mail . After the kiss , another prom-goer , presumably the girl 's date , lunges at the guy and punches him in the face . Change scene to the protagonist driving away in his Audi with a bruised eye . `` So getting punched in the face makes someone a man ? '' another person tweeted . KIA , Mercedes-Benz and Fiat USA were also targeted for ads playing the `` nice car = get the girls '' trope , in the words of one person . `` Hey @ MBUSA More WOMEN drive than men AND we influence 85 % of car buying decisions . Stop the sexist ads , '' @ WellVersedMom said . The lesson of the evening ? As one person put it : `` What have I learned from # SuperBowl ads ? Women = robots , objects , strippers & showgirls . Violent men are brave . Hmm what else ? ? ? '' Miss Representation compiled its favorite tweets and viewpoints into a Storify summarizing reaction . Mobile users who ca n't see the Storify below should click here . . Follow Emanuella Grinberg on Twitter .
Users used Twitter hashtag # NotBuyingIt to call out what they saw as offensive TV spots . GoDaddy 's ad named CEO and programmer biggest offender among hashtag users . The campaign 's purpose to raise consumer awareness about purchasing power . Campaign highlights limited depiction of masculinity in Super Bowl ads , it says .