Sky says it will stop advertising in News of the World pending the investigation . Responding to the phone hacking allegations , Murdoch 's News Corp. said Wednesday : `` We are committed to addressing these issues fully and have taken a number of important steps to prevent them from happening again . '' Mumsnet , a leading website for mothers , is pulling Sky 's advertising from its website . Calls for boycotts of News of the World appear on Facebook and Twitter . Media analyst says long - term impact is likely to be small unless there is a domino effect .
Sky says it will stop advertising in News of the World pending the investigation . Mumsnet , a leading website for mothers , is pulling Sky 's advertising from its website . Calls for boycotts of News of the World appear on Facebook and Twitter . Media analyst says long - term impact is likely to be small unless there is a domino effect .