BA 's annual profit disappears into a loss as the global downturn takes its toll . `` I 'm 30 years in this business Passenger numbers , demand for cargo falling , fuel costs increasing . BA has shifted focus from protecting yields to chasing higher volumes . Comment: This is by far the biggest crisis the industry has ever faced ''
BA 's annual profit disappears into a loss as the global downturn takes its toll . Passenger numbers , demand for cargo falling , fuel costs increasing . BA has shifted focus from protecting yields to chasing higher volumes . Comment: This is by far the biggest crisis the industry has ever faced ''