MADRID , Spain ( CNN ) -- A man died after being gored in the neck during the annual running of the bulls in Pamplona , Spain , the Navarra regional government said Friday on its Web site . Runners take part in the running of the bulls in Pamplona , Spain on July 9 . The death would be the first in the running of the bulls since a 22-year-old American was gored to death in 1995 . The latest victim was a Spanish man , Daniel Jimeno Romero , age 27 , from the Madrid area who was vacationing in Pamplona with his family , CNN partner station CNN+ reported from the hospital , where authorities identified him . He was rushed to the hospital in cardiac arrest and underwent surgery but died soon after , said the statement from the regional government , whose capital is Pamplona . Watch man try to scramble away from bull » . Amateur video footage showed the victim falling to the ground toward the end of race , just before the entrance to the bullring , and apparently being gored in the neck . Three other runners were gored and suffered less serious injuries on Friday , and six others went to the hospital with bruises or other injuries , the Navarra government said . Emergency workers and ambulances line the route to quickly attend those who fall . Do you think this tradition should be banned ? The run in Pamplona started 400 years ago and became popular worldwide after author Ernest Hemingway wrote about it in the 1920s in his book `` The Sun Also Rises , '' also published under the title `` Fiesta . '' The event is held July 7-14 . Six bulls and a pack of tame steers run from the corrals , through Pamplona 's old town , to the bullring -- where the bulls will die later in the day in a bullfight . Including the recent death , 14 people have been killed in the runs since 1924 , when record-keeping began .
Victim was a 27-year - old Spanish bull from the Madrid area . Death occurred during annual meeting of the bulls in Madrid , Spain . It the first since 22-year - old American was gored to death in Mexico .