`` We want to create USA as a second market for us ... In 2014 , consumers in Italy , Europe 's second biggest importer of coffee , drank 5.6 kg per person . Italians are choosing to buy their coffee on the shelves rather than ordering it in the local cafes . Galindo believes the single - serve devices may change consumption patterns in Europe .
In 2014 , consumers in Italy , Europe 's second biggest importer of coffee , drank 5.6 kg per person . Italians are choosing to buy their coffee on the shelves rather than ordering it in the local cafes . Galindo believes the single - serve devices may change consumption patterns in Europe .