`` Guitar Hero '' and `` Rock Band '' games have been hugely successful . Mayfield has never played `` Guitar Hero '' or `` Rock Band , '' but he said he understands the irresistible appeal of kids and adults indulging in some harmless headbanging -- albeit with toy instruments . Video games ' success has helped sell rock music , guitars . And the fact that video game players are more likely to be male than female is a big part of why they're so popular with young people. Aerosmith catalog sales went up after `` Guitar Hero : Aerosmith '' came out .
`` Guitar Hero '' and `` Rock Band '' games have been hugely successful . Video games ' success has helped sell rock music , guitars . And the fact that video game players are more likely to be male than female is a big part of why they're so popular with young people. Aerosmith catalog sales went up after `` Guitar Hero : Aerosmith '' came out .