Mays was the `` bearded , lovable rogue , '' said Sullivan . New pitchman Anthony Sullivan replaces the late John Smith as product spokesman . Sullivan learned to pitch in London 's English street markets where ` ` ' meets sales '' No matter who you are , everyone is always selling something , he says . His tips for pitching : be passionate , sincere , honest and use humor .
New pitchman Anthony Sullivan replaces the late John Smith as product spokesman . Sullivan learned to pitch in London 's English street markets where ` ` ' meets sales '' No matter who you are , everyone is always selling something , he says . His tips for pitching : be passionate , sincere , honest and use humor .