Invisible Children 's ` ` in 2012 '' proves the power of social media for global engagement , says TMS Ruge . But the World Bank social media strategist says the film has ` ` wrong conversation and wrong buzz '' . Film the same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . In a few weeks , this breathless enthusiasm will be for naught . Ruge expects the Ugandans involved in this conversation to know that they have a right to exercise their agency .
Invisible Children 's ` ` in 2012 '' proves the power of social media for global engagement , says TMS Ruge . But the World Bank social media strategist says the film has ` ` wrong conversation and wrong buzz '' . Film the same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . Ruge expects the Ugandans involved in this conversation to know that they have a right to exercise their agency .