Ruben Navarrette , established in September 15 to October 15 , runs from 1988 . Hispanic Heritage Month : Hispanics ca n't assume they 'll be better off as their numbers grow . He says the reality is that life is not a fiesta ; median wealth of Hispanic households has fallen . Navarrette : Hispanic need to know what they 're worth and refuse to settle for less .
Hispanic Heritage Month , established in 1988 , runs from September 15 to October 15 . Ruben Navarrette : Hispanics ca n't assume they 'll be better off as their numbers grow . He says the reality is that life is not a fiesta ; median wealth of Hispanic households has fallen . Navarrette : Hispanics need to know what they 're worth and refuse to settle for less .