Google 's search buttons must be in Google English ; clicking them will create a Google profile . Google commands 12.6 % of the annual $ 10.1 billion in U.S. online ad spending . Google communications manager Jake Hubert wrote to us in an email , `` We rely on a fundamentally algorithmic approach to search quality because this is the most scalable way to answer more than a billion search queries each day , many of which we 've never seen before , in more than a hundred languages . If Google get more people to create profiles , it could increase the scope of its targeting .
Google 's search buttons must be in Google English ; clicking them will create a Google profile . Google commands 12.6 % of the annual $ 10.1 billion in U.S. online ad spending . If Google get more people to create profiles , it could increase the scope of its targeting .