LONDON , England ( CNN ) -- Two men are being sought for questioning in the brazen daylight robbery of a jewelry store last week , in which some $ 65 million in merchandise was stolen , authorities said Tuesday . Security camera footage shows images of the men wanted by police . Detectives released surveillance camera photos of the two , in addition to images of some of the rings , bracelets , necklaces and watches taken from Graff Jewellers on central London 's New Bond Street . A total of 43 items were taken , with a value of about £40 million , or about $ 65 million , Scotland Yard said . The heist occurred Thursday , when two men walked into the jewelry store at about 4:40 p.m. and threatened employees with handguns . As the robbers were leaving the store , they brought a female worker outside with them before leaving in a blue BMW , Scotland Yard said . A shot was fired outside the store , but no one was injured . The men abandoned the BMW nearby , firing a second shot into the ground , Scotland Yard said . Police believe they switched to a silver Mercedes , then later to a black vehicle , possibly a Ford or Volkswagen . `` This was a well-planned robbery with a number of vehicles used to help the robbers escape , '' Detective Chief Inspector Pam Mace said in the statement . `` These men are extremely dangerous and fired at least two shots in busy London streets as they made their getaway . Watch how robbers rip off London jewelers » . `` Someone knows who these men are , '' she said . `` They would undoubtedly have spoken about ( the robbery ) before or boasted about it afterwards . I would urge anyone who recognizes them , knows the whereabouts of the jewelry or has any other information to contact us . '' The images show the two men dressed in suits and ties . One man is white , about 30 , police said . The second is a black man believed to be in his 30s with short hair . Both men are thought to have spoken with London accents , Scotland Yard said . The robbery is the latest in a spate of daytime thefts at jewelry stores and designer shops in London 's exclusive shopping areas of Bond Street , which includes New Bond Street . Groups of men or teenagers typically stage `` smash and grab '' robberies , in which they break the windows and steal anything they can get their hands on before speeding away in waiting cars or motorbikes . A CNN camera crew filming in March on Oxford Street , near Bond Street , caught a group of thieves speeding away on motorbikes from a jewelry store they had just robbed . The thieves choose to strike during the day when a store 's security system is typically disarmed , even though the store and sidewalk may be crowded with people .
Two men met over brazen daylight robbery of a jewellery store in London . 43 pieces were stolen , with a total of about £ 40 million , or about $ 65 million . Both were said to have London accents .