( Mashable ) -- Pandora has expanded from music to jokes with the addition of 10,000 comedy clips from more than 700 comedians to its Internet radio service . Like its Music Genome Project , Pandora 's Comedy Genome Project analyzes the content of each clip for style , content and deliver in order to figure out which comedians have similar delivers or joke about similar topics . It 's this analysis and recommendation system that has turned Pandora into a Internet music powerhouse . `` Adding comedians to the mix has been one of the top requests from our listeners , '' Pandora said in a blog post , `` so we 've taken the same approach to comedy as we have to music : carefully and deliberately analyzing comedic 'bits ' across a very large number of attributes to capture the style , delivery and content of each performance . '' Some of the comedians that are now available on Pandora include Chris Rock , Jerry Seinfeld , Eddie Murphy , George Carlin , Mitch Hedberg and John Rivers , according to The New York Times . And like its musical counterpart , comedy on Pandora will also come with audio advertisements . Unilever is Pandora 's first advertiser and will be promoting its Axe male body products and Klondike bars . Once at the brink of destruction , Pandora has bounced back and is now preparing for an IPO that is expected to raise at least $ 100 million for the Internet radio company . Pandora has more than 80 million users and is essentially break even . See the original article at Mashable.com . © 2010 MASHABLE.com . All rights reserved .
Google 's Comedy Genome Project analyzes the DNA of each clip . Comedy on Pandora videos also come with audio clips . Some of the comedians include Eddie Murphy , George Carlin , Mitch Hedberg .