Ferrari dismiss ##es they subliminally advertise cigarettes as ' ridiculous ' and professionals suggested the barcode used on their heavily promoted cigarettes . Tobacco advertising in F1 was outlawed in 2005 , yet reports claimed a spokesman for the European Public Health Commissioner said the barcode constituted potential subliminal marketing . Ferrari spokesman Luca di Matteo calls the reports ' completely pointless '
Ferrari dismiss ##es they subliminally advertise cigarettes as ' ridiculous ' and professionals suggested the barcode used on their heavily promoted cigarettes . Ferrari spokesman Luca di Matteo calls the reports ' completely pointless '