New Google software , Latitude , lets cell phone users share their location with others . Google hopes it will help people find each other and keep track of loved ones . To protect privacy , Google specifically requires people to sign up for the service . And Google 's clearest competitor , Yahoo , offers some competition with Fire Eagle . People can share their precise location , the city they 're in , or nothing at all .
New Google software , Latitude , lets cell phone users share their location with others . Google hopes it will help people find each other and keep track of loved ones . To protect privacy , Google specifically requires people to sign up for the service . People can share their precise location , the city they 're in , or nothing at all .