S.E . Cupp interviews former Senate candidate Carly Fiorina about her new initiative . Carly Fiorina is launching GOP , which will focus on female voters . ( CNN ) -- Today , former Senate candidate and Hewlett-Packard CEO Utilizing the latest technology , it will rally GOP women in key states for the Unlocking Potential ( UP ) Project race . Fiorina 's project is a direct response to Republicans ' ` the `` War on Women '' campaign .
S.E . Cupp interviews former Senate candidate Carly Fiorina about her new initiative . Carly Fiorina is launching GOP , which will focus on female voters . Utilizing the latest technology , it will rally GOP women in key states for the Unlocking Potential ( UP ) Project race . Fiorina 's project is a direct response to Republicans ' ` the `` War on Women '' campaign .