Cute and adorable or simply odd ? The first of EVA Air 's long range Hello Kitty jets completed its maiden flight to Los Angeles last week , drawing a litter of curious Kitty enthusiasts . Whatever your taste -- and judging by the comments below on this updated story , Kitty is more than quite palatable -- the flight marks something of a big step in brand extension for Sanrio 's famed cat . Hello Kitty and her mates are hugely popular the world over , nowhere more so than in Asia where Taiwanese airline EVA Air flies five Kitty-themed planes in a tie-up with Sanrio . This adds to Kitty being on everything from restaurants to toasters ( where Kitty 's face is burned into your bread ) to beer pong tables . Naturally . Sticking her on a metal tube and taking her to the United States and back is a braver move -- thrice-weekly flights from Taipei to Los Angeles began September 20 . Europe is unlikely to be spared with a European schedule also reportedly on the cards . Each current Hello Kitty plane has a theme and for the Taipei-LAX flight , the new design features 19 Sanrio characters , including My Melody ( Hello Kitty 's BFF ) , Little Twin Stars ' Kiki and Lala as well as rival character Kuromi , the trouble-making bunny . That kind of explains the plane 's theme of `` Sanrio Family hand-in-hand . '' According to a company statement , the new design tries to convey the message of `` embracing the world and overcoming various cultural barriers . '' The Hello Kitty planes flying to Japan , Hong Kong , South Korea , China and Guam from Taiwan are A330s but for its States-side adventure the feline cat is aboard a new Boeing 777 aircraft , the world 's largest twin-engined plane . Hello Kitty restaurant is terribly cute and its food just terrible . Like the A330s , the B777 is drenched inside and out with Kitty and co. What do you think ? Cute or sickening ? Let us know in the comments below . In an earlier version of this story , we took a look at the interior of the A330s . which give an indication of what will reside inside the B777 . More than 100 inflight items bear the Hello Kitty motif , including headrest covers , tissues , utensils , snacks and soap dispensers . And when you 're not blowing your nose on Hello Kitty or tearing her in two to get at some peanuts , flight attendants wearing Hello Kitty aprons will sell you limited edition duty-free goods branded with the cutesy animal . Passengers ' immersion into the world of Kitty begins before they get on the plane . Hello Kitty jets : 5 cutest airplanes ever . Boarding passes and baggage stickers are cat-stamped . Travelers board the aircraft through a special Kitty-embellished gate . The Japanese cartoon company Sanrio launched Hello Kitty , depicted as a white female cat with a red bow in its hair , in 1974 . Three and a half decades later , she was earning worldwide revenue of $ 5 billion a year . Sanrio and EVA Air collaborated on their first generation of Kitty-themed aircraft in 2005 . With their latest flights , they are providing Kitty with a new aviation market to conquer . At last : World 's first Hello Kitty Beauty Spa .
Taiwanese airline EVA Air 's first long-haul Hello Kitty began flights to Los Angeles . The new Hello Kitty B777 has a 'Sanrio Family hand-in-hand ' theme . The company already flies five Hello Kitty planes on Asian routes . Each Hello Kitty plane has a different theme but all stock hundreds of Hello Kitty and co. items on board .