Small business ca n't afford to ignore marketing strategies of Facebook and Twitter . Do n't just self - promote and do to your customers how you can help . Be nimble and turn problems into solutions . Think of a customer as a ` ` tap on the shoulder '' and cultivate consistent online persona .
Small businesses ca n't afford to ignore marketing potential of Facebook and Twitter . Do n't just self-promote and do ask your customers how you can improve . Be nimble and turn problems into opportunities . Think of a tweet as a `` tap on the shoulder '' and cultivate consistent online persona .