Amory Lovins says smart businesses are becoming more energy efficient . He 's the chairman and chief scientist of the Rocky Mountain Institute . Comment:
Amory Lovins says smart businesses are becoming more energy efficient . He 's the chairman and chief scientist of the Rocky Mountain Institute . Lovins : `` Integrative design can often make very big energy savings '' Amory Lovins participated in CNN 's Principal Voices in 2006 .