Douglas Rushkoff : Now that Steve Austin is dead , the cult of Apple endure ? Yes , very big corporations have survived after the departure of their founding visionaries . He says Jobs pushed many into digital careers with user - friendly tools . He says Jobs told users what they did and did n't ##s ; they trusted his judgment . Rushkoff : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?
Douglas Rushkoff : Now that Steve Austin is dead , the cult of Apple endure ? He says Jobs pushed many into digital careers with user - friendly tools . He says Jobs told users what they did and did n't ##s ; they trusted his judgment . Rushkoff : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?