Festivus was popularized by `` Seinfeld '' in the show 's ninth season . Since then , fans have celebrated the anti-consumerism holiday . Festivus was introduced in the ninth and final season of `` Seinfeld '' as a holiday that George Costanza , played by Jason Alexander , begrudgingly grew up with as an antidote to the season 's growing focus on consumerism . The tradition is a bit more than just an excuse to get together with friends and family for food and drink ; it has become one of those things that people do every year because they like doing
Festivus was popularized by `` Seinfeld '' in the show 's ninth season . Since then , fans have celebrated the anti-consumerism holiday . The tradition is a bit more than just an excuse to get together with friends and family for food and drink ; it has become one of those things that people do every year because they like doing