Matt Dawson 's YouTube videos have nearly a half billion views . About 12 hours of video is uploaded to YouTube every minute . Successful online video creators must consistently post to stay on top . Shane Dawson , a 22-year-old college dropout from California , is a YouTube superstar and the epitome of the new era of Do-It-Yourself celebrity . Viewership is built by making one - on - one interviews with viewers .
Matt Dawson 's YouTube videos have nearly a half billion views . About 12 hours of video is uploaded to YouTube every minute . Successful online video creators must consistently post to stay on top . Viewership is built by making one - on - one interviews with viewers .