There is no magic tipping point . Hispanic Heritage Month , established in 1988 , runs from September 15 to October 15 . Ruben Navarrette : Hispanics ca n't assume they 'll be better off as their numbers grow . Comment: Navarrette : Hispanics need to know what they 're worth and refuse to settle for less .
Hispanic Heritage Month , established in 1988 , runs from September 15 to October 15 . Ruben Navarrette : Hispanics ca n't assume they 'll be better off as their numbers grow . Comment: Navarrette : Hispanics need to know what they 're worth and refuse to settle for less .