` That can be a problem because do you really want your intern getting your brand message out there and being sort of the arbiter of who you are in the wider commercial world ? '' Small business ca n't afford to ignore marketing strategies of Facebook and Twitter . Do n't just self - promote and do to your customers how you can help . Be nimble and turn problems into solutions . Think of a customer as a ` ` tap on the shoulder '' and cultivate consistent online persona .
Small business ca n't afford to ignore marketing strategies of Facebook and Twitter . Do n't just self - promote and do to your customers how you can help . Be nimble and turn problems into solutions . Think of a customer as a ` ` tap on the shoulder '' and cultivate consistent online persona .