Matador Joselito Ortega will use capes embroidered with the words ` Pedro Suarez , the CEO at Grupo Banus Pi , the firm that makes Gay Up and took over management of Ortega 's career just two weeks ago , said they plan to organize an exhibition fight for Ortega soon , and sell the TV rights exclusively . ` Gay Up '' ` Gay Up '' is the name of a non-alcoholic energy drink in Colombia . Industry experts : first time advertising will appear on bullfighter 's capes . Matador Joselito Ortega , who says he 's not gay , has been gored two times .
Matador Joselito Ortega will use capes embroidered with the words ` ` Gay Up '' ` Gay Up '' is the name of a non-alcoholic energy drink in Colombia . Industry experts : first time advertising will appear on bullfighter 's capes . Matador Joselito Ortega , who says he 's not gay , has been gored two times .