After Steve Jobs resigned as CEO , new chief Tim Cook began replying to fans ' e-mails . What Gold wrote in his e-mail was this : `` Do n't be Steve Jobs , be Tim Cook . '' Jobs replied to fans ' e-mails throughout his tenure at Apple . He was a very active user of the internet and would respond to emails from people all over the world who wanted him to answer questions about their problems or concerns with products they were buying.
After Steve Jobs resigned as CEO , new chief Tim Cook began replying to fans ' e-mails . Jobs replied to fans ' e-mails throughout his tenure at Apple . He was a very active user of the internet and would respond to emails from people all over the world who wanted him to answer questions about their problems or concerns with products they were buying.