Ethan Zuckerman : ♥ Israelis ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts produce unexpected outcomes . Comment: Zuckerman : Social media lets citizens bypass leaders , speak for themselves .
Ethan Zuckerman : Israelis ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts produce unexpected outcomes . Comment: Zuckerman : Social media lets citizens bypass leaders , speak for themselves .