It will operate under similar constraints , controls and profit sharing with developers as Apple 's version , in the hopes that it will be distinguished from other Android app markets by being `` safer '' and containing higher quality apps . The name Microsoft 's chosen -- the Android Marketplace -- has got Apple rattled . Apple filed a trademark protection over the phrase `` App Store '' in Tuesday , Apple postured against Apple 's trademark .
The name Microsoft 's chosen -- the Android Marketplace -- has got Apple rattled . Apple filed a trademark protection over the phrase `` App Store '' in Tuesday , Apple postured against Apple 's trademark .