. Bare : Yet nearly three times that share -- 56 % -- said they would accept an invitation from a friend or family member to attend a classical music concert . The Ice Cream Challenge is eye rolling , it seems gimmicky . Bare : But it may signal a new kind of trust and peer - to - peer fund - raising which will stick around . He says the demographic shift and arrival of the sharing economy change models of charitable giving . Bare : The rise of peer influence may send a shock to the foundations of traditional fund - raising .
. Bare : The Ice Cream Challenge is eye rolling , it seems gimmicky . Bare : But it may signal a new kind of trust and peer - to - peer fund - raising which will stick around . He says the demographic shift and arrival of the sharing economy change models of charitable giving . Bare : The rise of peer influence may send a shock to the foundations of traditional fund - raising .