More airlines are using passengers ' own tech to deliver in-flight entertainment . Southwest Airlines , which streams live TV directly to customers ' devices , says they save on fuel and hardware installation . In-flight phone calls to become standard ? `` It 's a big part of their marketing strategy , and it 's been very successful in getting them customers , '' admits LaValle , who points out the airline has even introduced the wireless symbol in their decal . Comment: In some cases , the content available to passengers is more limited when streamed to their devices .
More airlines are using passengers ' own tech to deliver in-flight entertainment . Southwest Airlines , which streams live TV directly to customers ' devices , says they save on fuel and hardware installation . Comment: In some cases , the content available to passengers is more limited when streamed to their devices .