Profanity , candor are trademarks of Carol Bartz 's management style at Yahoo . `` It stands out because it 's not expected , '' professor says of her tendency to swear . Attention devoted to language reflects `` double-bind '' women face in corporate America . The double bind is that they must be both professional and personal -- a contradiction for many who have been raised with the idea that men should always be professional, while women need to maintain their femininity.
Profanity , candor are trademarks of Carol Bartz 's management style at Yahoo . `` It stands out because it 's not expected , '' professor says of her tendency to swear . Attention devoted to language reflects `` double-bind '' women face in corporate America . E-mail announcing she was `` fired '' via phone `` brilliantly refreshing , '' author says .