One million free texts will be sent 12 months for every month from 12 months . `` We have observed a dramatic increase in the call rate to the AIDS Helpline -- from approximately 1,300 calls per day to a new average of 3,600 , '' said Milo Zama , Projects Development Manager for LifeLine , one of the partners . Project Masiluleke has seen rise in use of AIDS helpline during pilot project . The initiative plans to send One million of health messages 12 months .
One million free texts will be sent 12 months for every month from 12 months . Project Masiluleke has seen rise in use of AIDS helpline during pilot project . The initiative plans to send One million of health messages 12 months .