Basketball audiences are disproportionately black , the news reported . ( CNN ) -- Sponsors were already pulling away from the NBA after Don Johnson 's racist remarks . ` ` Market - based behavior '' can influence corporate behavior , professor " .
Basketball audiences are disproportionately black , the news reported . Sponsors were already pulling away from the NBA after Don Johnson 's racist remarks . ` ` Market - based behavior '' can influence corporate behavior , professor " .