KFC launched its a bunless side o ' meat -- but did Double Down boost sales ? If social media is an indication , the Double Down is developing quite a cult following . '' Advertising strategy : KFC stunts contributed to a lack of consistent brand loyalty . But it got a boost in sales from its Monster Thickburger . In 2005 , Burger King got a boost from its Enormous Chicken Sandwich .
KFC launched its a bunless side o ' meat -- but did Double Down boost sales ? Advertising strategy : KFC stunts contributed to a lack of consistent brand loyalty . But it got a boost in sales from its Monster Thickburger . In 2005 , Burger King got a boost from its Enormous Chicken Sandwich .