East London has long been home to the capital 's working , creative and criminal classes . The East End is one of London 's most ethnically diverse -- and poor -- areas . Roughly Â£9.3 billion ( $ 14.5 billion ) of the public 's money has been spent on the Games , three-quarters of which has reportedly been invested in long-term regeneration . Many believe the Olympics will bring long - term prosperity to east London .
East London has long been home to the capital 's working , creative and criminal classes . The East End is one of London 's most ethnically diverse -- and poor -- areas . Many believe the Olympics will bring long - term prosperity to east London .