Douglas Rushkoff : Now that Steve Jobs is dead , will cult of Apple endure ? I think the answer to this question depends on what you mean by "cult. That 's why Apple machines never ( or very rarely ) had conflicts or crashes . He says Jobs told users what they did and did n't need ; they trusted his judgment . Rushkoff : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?
Douglas Rushkoff : Now that Steve Jobs is dead , will cult of Apple endure ? I think the answer to this question depends on what you mean by "cult. He says Jobs told users what they did and did n't need ; they trusted his judgment . Rushkoff : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?