TV pitchman Anthony Sullivan replaces the late Billy Mays as product spokesman . Sullivan learned to pitch in London 's English street markets where `` poetry meets sales '' No matter who you are , everyone is always selling something , he says . " The new campaign will be launched on Monday at a press conference and launch party for the brand in New York City with appearances by celebrities including Will Smith, Kevin Costner, Jennifer Lopez, Michael Jackson, Madonna,
TV pitchman Anthony Sullivan replaces the late Billy Mays as product spokesman . Sullivan learned to pitch in London 's English street markets where `` poetry meets sales '' No matter who you are , everyone is always selling something , he says . His tips for pitching : be passionate , sincere , smile and use humor .