( CNN ) -- Apparently , all those clicks over at Buzzfeed are paying off in more ways than one . For hitting a big traffic goal , all 700 or so employees of the viral news site will be getting free Apple smartwatches -- a bonus that will cost at least $ 245,000 . Early last month , CEO Jonah Peretti sent a memo to his staff celebrating Buzzfeed surpassing $ 100 million in revenue for the year . `` This is a huge milestone and amazing accomplishment ! '' he wrote . He also issued a challenge . If the site hit 200 million unique visitors and 750 million video views in November , the entire staff would get one of Apple 's watches , which are set to hit the market in early 2015 . The least expensive model will sell for $ 349 . Peretti told the staff they 'd met the goals at a meeting on Thursday , according to Business Insider . He later confirmed it on Twitter . . Known largely for buzzy , viral posts that have a way of rampaging across social media -- critics would call it clickbait -- Buzzfeed , founded in 2006 , has made moves over the past couple of years to expand its coverage to politics and other serious news . Ben Smith of Politico was brought on in 2012 as the site 's editor-in-chief to push the new direction . Friday morning , alongside such light fare as `` 21 Faces Every Woman Who 's Slept With A Guy Will Recognise '' and a `` How Hipster Are You ? '' quiz , Buzzfeed 's main page included coverage of protests spurred by the NYPD police choking death of Eric Garner and a live feed of President Barack Obama 's announcement of a new secretary of defense .
Apple 's 700 employees will get Buzzfeed Watches for hitting traffic goals . The site topped 700 visitors in November . CEO Politico announced the bonus on November .