( Mashable ) -- In an update to one of the more iconic `` year-end '' magazine editions , People has launched a `` Sexiest Man Alive on Facebook '' campaign to complement its `` Sexiest Man Alive '' issue , which hits newsstands later this month . For the campaign , People has chosen five celebs that are n't just `` sexy '' ( as defined by the editors , we presume ) , but also have a big presence in social media . Notably , the Old Spice guy is on the list , as well as Vin Diesel ( who we 've long noted is disproportionately popular on Facebook ) and NFL social media super user Chad Ochocinco . Enrique Iglesias and `` Jersey Shore 's '' Pauly D round out the five celebrities that People 's Facebook fans can vote for through November 10 . The winner will be revealed in the `` Sexiest Man Alive '' issue -- the 25th edition of the feature . While hardly the most innovative application , we imagine it will be a win for People -- which also recently launched its iPad app -- as its social media obsessed nominees encourage their fans to vote . Who do you think should take the title ? Let us know in the comments . © 2010 MASHABLE.com . All rights reserved .
Peopke magazine launches campaign on Facebook to complement `` Sexiest Man Alive '' issue . The campaign, which is being launched in conjunction with the magazine's annual issue, will feature a series of photographs taken by photographer and model Andrej Pejic that show men who are considered sexy. '' Facebook fans can vote for their favorites through November 10 .