( CNN ) -- Steve Jobs often responded directly to fans and customers by e-mail , which were then posted to blogs , but a curious thing happened after the late Apple co-founder resigned in August and quieted his digital communications . E-mails from the new CEO , Tim Cook , began landing in the inboxes of enthusiastic Apple fans and on the same blogs that followed Jobs ' every word . Cook replied to several people who sent notes of congratulations . `` Thanks Gary , '' he told Gary Ng , who blogs for iPhone in Canada . `` Thanks Zech , '' he told Zech Yohannes of Denver , Colorado . Cook graduated from Auburn University and is known to be a fan of its sports teams . So when an apparent graduate of his alma mater sent Cook a congratulatory e-mail , he responded : `` Thanks Justin . War Eagle Forever ! '' Like Jobs before him , Cook has also started handling customer-relations inquiries . One person e-mailed Cook bemoaning the loss of file-and-preference synchronization in the transition from Internet services MobileMe to iCloud . The message was forwarded to the executive relations team that Jobs regularly tapped for similar e-mails , and a representative responded by calling the sender and explaining that Apple is open to bringing those features back if the company receives enough feedback requesting them . Boston-based blogger Ben Gold offered Cook a line of unsolicited advice when Jobs ' deputy was named as Apple 's chief . `` I honestly have no recollection of sending this email ( to Cook ) . It was actually a really stupid thing for me to write , '' Gold wrote on his blog afterward . `` I 'm totally qualified to be giving advice to the new CEO of one of the largest tech companies in the world , right ? '' What Gold wrote in his e-mail was this : `` Do n't be Steve Jobs , be Tim Cook . '' To his surprise , Cook wrote back . He replied : `` Do n't worry . It 's the only person I know how to be . ''
After Steve Jobs resigned as CEO , new chief executive Cook began replying to fans ' e - mails . Cook replied to fans ' e - mail throughout his tenure at Apple . Cook has graciously accepted letters from fans .