LONDON ( CNN ) -- The latest video from Somalia 's al Qaeda-backed Al-Shabaab wing is as slickly produced as a reality TV show but with a startling message -- complete with a hip-hop jihad vibe . Experts think Abu Mansoor al-Amriki , dubbed `` The American '' by al Qaeda , speaks in the Somali video . `` Mortar by mortar , shell by shell , only going to stop when I send them to hell , '' the unidentified voice raps on the video , which runs at least 18 minutes . The video also shows a man reported to be Abu Mansoor al-Amriki , dubbed `` The American '' by al Qaeda . He apparently is now in Somalia training and counseling Somalis from North America and Europe . He speaks in American English . `` Away from your family , away from our friends , away from ice , candy bars , all those things is because we 're waiting to meet the enemy , '' says the man believed to be al-Amriki . Watch part of the video » . Intelligence experts say the video was probably made in recent weeks and comes on the heels of an audio message in March purportedly from Osama bin Laden . In that recording , the al Qaeda leader calls on his `` Muslim brothers in Mujahid Somalia '' to overthrow President Sheikh Sharif Sheikh Ahmed for cooperating with the West . Al-Shabaab is the militant Islamic wing in Somalia . It means `` Youth '' in Arabic . `` We 're seeing perhaps their most sophisticated attempt so far to really reach an audience of potential recruits in America , and that 's one of the things that made that video very significant , '' said Ben Venzke of the IntelCenter , a Washington-based research group that tracks al Qaeda 's development and messages . `` They 're casting it in a way that 's going to speak to the youth of today , '' Venzke said . `` Most of the time , what we 're seeing in their videos directly parallels what the groups are doing operationally , what they are targeting , where they 're recruiting . '' Sheik Ahmed Matan knows that firsthand . A respected member of Britain 's Somali community , Matan said he knows of hundreds of young Somali men who have returned to Somalia for terrorist training . `` A lot of young people from here , from America , from Canada , from everywhere from Europe -- they went there , '' he said . He added that these men are capable of being sent back home to conduct terrorist operations , even suicide bombings . `` It can be , they can train anytime and send them here , anytime , '' Matan said . Somalis from North America and Europe are beginning to come to terms with the problem of recruitment , he said . The United States and British governments say Somalia is an emerging terror hot spot , which could pose a threat beyond its borders . Matan said he often challenges `` recruiters '' at mosques and elsewhere in Britain , demanding that they stop brainwashing younger Somalis about Islam . He said the government should play a greater role in monitoring what is said and done at these mosques -- but , he concedes , doing so has proved highly controversial in Britain and throughout Europe . There is some evidence that al Qaeda is successfully preying on some of those with Western backgrounds . One of them was a business student from London who suddenly left for Somalia . He surfaced about 18 months ago on a martyrdom video , just before blowing himself up in southern Somalia , killing at least 20 people , officials say . U.S. Defense officials , who spoke on condition of anonymity , also said months ago that one of their worst nightmares would be al Qaeda operating freely in Somalia . Now that nightmare continues , with Somalis in North America and Europe admitting that al Qaeda 's reach is spreading . Venzke said Al-Shabaab has put out more videos than ever before in the past year . `` If that 's what they 're doing publicly , we can only assume how their operations have developed , '' he said .
Al Qaeda 's Somali arm has hip-hop jihad rap and message from ` the leader of al Qaeda`. Video comes on the heels of purported bin Laden message on Somalia .