Oscar cancellation would have cost the industry an estimated $ 400m . Comment: Jewelry designers like Chopard generate $ 1m in publicity on Oscars night . Films which achieve success on the night can expect box office cash injection .
Oscar cancellation would have cost the industry an estimated $ 400m . Limo drivers , caterers , make-up artists would be among worst hit . Jewelry designers like Chopard generate $ 1m in publicity on Oscars night . Films which achieve success on the night can expect box office cash injection .