Austin , Texas ( CNN ) -- Who : William `` whurley '' Hurley of Austin , Texas . What 's with the nickname : It 's an abbreviation of his name and the title of his personal blog . Why you might know him : He worked in research and development at Apple and IBM , owns a handful of patents and is considered an influential tech thinker . His mobile-app company , Chaotic Moon Studios , built the interactive `` Grover and the Monster at the End of the Book '' for `` Sesame Street '' and recently launched the iPad application for News Corp. 's tablet publication , The Daily . He likes the South by Southwest Interactive festival , where we caught up with him : Chaotic Moon Studios launched last year at SXSW . Hurley , one of its co-founders , has been attending the festival since 1993 . How Chaotic Moon develops products : `` We 're actually designing the app in our imaginations now and then backing that up and going out to these manufacturers with what we need . We 're starting to see things progress at such a fast pace . Literally every year there 's a new iPhone , there 's a new thing , and that gives us -- with the proper planning -- time to think about the limitations of the device , build out something and know that the devices will eventually catch up . Or possibly we could even influence to catch up to it sooner . '' His thoughts on innovation : `` If you think about the progress of technology , at what point do we hit that glass ceiling ? There are people I know that would have said 3-D is a wall , and now we 've broken past that . It 's our job as technologists to drive forward past those walls , and that requires something that is close to me , which is better education of people , '' he said . `` That is what prevents us from hitting that wall . '' Why he favors an online resource where app developers could access and share information : `` Why not take and open source some of that and make it a communal process ? Instead of rewriting 80 % of the software that is the same on all of those applications , why not focus on the 20 % that makes it different and really worthwhile to the user ? '' Why he thinks mobile computing will be even bigger in 2012 : `` When we were here ( at SXSW ) last year , we heard it was going to be the year of the tablet . You expected to see not just tablets , but customized tablets for verticals , medical and restaurants and all these different things , and that really has n't happened . `` So next year I think you 're going to see yet another increase in mobile , because for computing to become ubiquitous and pervasive , clearly we have to take it with us . And everyone wants to be new and novel by doing mobile stuff , but the reality is that everything will eventually be mobile or at least have a mobile competent . '' Hurley also hopes to see more applications that allow you to share information across devices , such as an app for your TV that syncs with your tablet and your phone .
CNN chats with tech innovator Hurley at the South by Southwest Interactive festival . His mobile-app company created the iPad app for The Daily tablet publication , News Corp. 's . Hurley : `` We 're actually designing the app in our imaginations now ''