Target contends that the everyman appeal is the crux of such collaborations : to offer upscale labels at a more modest price point . Lilly Pulitzer is the latest designer to collaborate with Target . The company has been working on a new collection of lingerie for several years and unveiled its first bra in 2014. Pulitzer died in 2013 , but her preppy clothing line continues .
Lilly Pulitzer is the latest designer to collaborate with Target . The company has been working on a new collection of lingerie for several years and unveiled its first bra in 2014. Pulitzer died in 2013 , but her preppy clothing line continues .