Roberts : New book about publisher is `` Mr. Playboy : Hugh Hefner and the American Dream '' Now 82 , publisher-playboy says he still has no plans to `` grow up '' ` ` You know , we remain essentially a puritan people , '' Hefner says . The magazine was founded in Chicago by William Randolph Hearst in 1953, but it quickly became an international sensation.
New book about publisher is `` Mr. Playboy : Hugh Hefner and the American Dream '' Now 82 , publisher-playboy says he still has no plans to `` grow up '' ` ` You know , we remain essentially a puritan people , '' Hefner says . The magazine was founded in Chicago by William Randolph Hearst in 1953, but it quickly became an international sensation.