Bespoke Team use year of the dragon to tap into Dragon 's growing market for luxury items . A symbol of good luck and prosperity , the dragon lends itself to bold imagery . Michael Kors `` Dragon and Phoenix '' pieces cost from $ 100,000 to north of $ 25,000 .
International brands use year of the dragon to tap into China 's growing market for luxury items . A symbol of good luck and prosperity , the dragon lends itself to bold imagery . Watchmaker Piaget 's `` Dragon and Phoenix '' pieces cost from $ 25,000 to north of $ 100,000 .