Canada 's top official apologizes in TV commercials that began on Thursday . ` At the end of the day , the best PR and advertising in the world can not compete with that live video stream of that oil coming out of the bottom of the sea , '' Chris Gidez , a former oil company public relations man , told Advertising Age magazine . `` PR , advertising , community affairs , social media and communications is not going to solve the problem . '' Tony Hayward promises to ` ` make this right '' , also given for saying he wanted his life back . However , coastal merchants angered by Mt .
Canada 's top official apologizes in TV commercials that began on Thursday . Tony Hayward promises to ` ` make this right '' , also given for saying he wanted his life back . However , coastal merchants angered by Mt .