They 're being pursued by Sheriff Joe and by Fortune 500 companies hungry for their slice of an estimated $ 800 billion in annual spending power . Ruben Navarrette Jr. : 47 million Americans are Latino . He says story of their community is told in detail in `` Latino in America '' He says Latinos are assimilating in America despite challenges . 00:52:04
Ruben Navarrette Jr. : 47 million Americans are Latino . He says story of their community is told in detail in `` Latino in America '' He says Latinos are assimilating in America despite challenges . 00:52:04