Amory Lovins says smart businesses are becoming more energy efficient . He 's the chairman and chief scientist of the Rocky Mountain Institute . Lovins : ` ` Integrative businesses can often achieve very big energy savings '' . Set a good example . Lovins appeared in CNN 's Principal Voices in 2006 .
Amory Lovins says smart businesses are becoming more energy efficient . He 's the chairman and chief scientist of the Rocky Mountain Institute . Lovins : ` ` Integrative businesses can often achieve very big energy savings '' . Lovins appeared in CNN 's Principal Voices in 2006 .