( CNN ) -- When Matthew Kabonero and Daniel Ndahiro first met at a high school just outside of Kampala , they immediately became firm friends . Years later , their friendship would serve as the foundation for starting one of Uganda 's first digital advertising companies -- Camouflage Media . The firm provides digital screens for corporate clients which can be seen in Kampala 's supermarkets , shops and corporate lobbies . It also offers social media services by managing companies ' online presence and growing their fan base . `` Advertising in general was an area of interest '' says Matthew Kabonero . `` The idea to make it digital was because of the missed opportunity we saw in areas where static adverts were not effective enough to gather interest , for example at waiting areas of an office reception . `` You can only look at a poster for so long , '' he says . Kabonero and Ndahiro both studied business administration , but were quick to jump on the opportunity they saw in making advertising go digital in Uganda . They gathered funds from family and launched their venture . `` With print , you have to print newspapers every day , but with digital advertising it 's just a matter of changing the content that you have and distributing it online , so the expense of having to go through the printing is minimized , '' says Kabonero . The company now employs seven people and is breaking even , but they hope to start making a profit in the next six months . They have already gained patronage from one of the country 's most profitable banks , Standard Chartered , as well as MTN , a large telecom company . The young entrepreneurs admit it was n't all plain sailing though -- early challenges included difficulties in coordinating teams which were deployed across Uganda , and meeting deadlines . But Kabonero and Ndahiro insist that solving problems helped them learn , and grow a stronger business . `` What sets us apart from our competitors in the market is that we also create content for them . So we 've gone a step further '' says Ndahiro . When it comes opportunities for entrepreneurs in Uganda , both think are great : `` Many markets out there are saturated , '' says Kabonero , `` however when you come to Uganda you 'll find that many businesses that exist in other areas do n't exist in Uganda , so that 's an opportunity that exists . '' The team want to expand their business to the country 's classrooms by providing interactive digital solutions for teachers , and they also want to take their screens outdoors : `` We envision starting a digital revolution in Uganda and , who knows , perhaps in other parts of Africa as well . It would be a dream come true . '' concludes Kabonero . Read more : Africa 's techies hop aboard the StartupBus . Read more : Hey kids , beware ... You now have to bury your parents ' phones to hide a bad grade . Read more : He started in his teens with just $ 14 . Now he 's a 21-year-old paper bag king .
Two young entrepreneurs are making Uganda go digital in 2015 . Their start - up , Camouflage Media , creates digital screens for the country 's homes , offices and businesses . The company has already gained support from the country 's most profitable bank and biggest telecom company .