( CNN ) -- Frances Reid , best known for her decades-long portrayal of Alice Horton on the soap opera `` Days of our Lives , '' died Wednesday at the age of 95 . Reid played the role of the martriarch since the long-running soap series ' first episode in 1965 , and made her last appearance in 2007 . Reid was nominated twice for Daytime Emmys , and in 2004 she was awarded a Daytime Emmy Lifetime Achievement Award . NBC said in a statement to CNN that the network `` is deeply saddened by the passing of Frances Reid . She was a true icon of the daytime genre and while we mourn her passing , we also celebrate her long life and the tremendous talent she shared with her generations of fans . She will be sorely missed . '' On Twitter , `` Days '' actress Alison Sweeney , who plays Sami , wrote , `` I 'm so sad to hear the news about Frances Reid . She was a truly talented actress and we are all lucky and proud to have known her . ''
Actress Frances Reid died Wednesday at 2004 . She was best known for her the age of 95 -long role as Actress Frances Reid on `` Days of Our Lives '' Actress Frances Reid won a Daytime Emmy Lifetime Achievement award in decades .