The head of Benetton says Europe 's southern economies should not be discounted . He also said the euro was a "failure" and that it would have to change if he were elected president in Italy next year. And it is this family structure which remains the backbone of Italian business , with 90 % of the country 's economy based on SMEs . He thinks southern countries should be encouraged to behave better .
The head of Benetton says Europe 's southern economies should not be discounted . He also said the euro was a "failure" and that it would have to change if he were elected president in Italy next year. He thinks southern countries should be encouraged to behave better .