It began for Nickolay Lamm as a question : What would Barbie look like if she had the dimensions of an average woman ? His answer came in the form of the Lammily doll : a shorter , broader , brunette version of the idealistic blond Mattel doll . Now Lammily is ready to make her debut , complete with a sticker pack that features pimples , moles , cellulite and scars that can be applied . `` I feel she looks so real , so ordinary , that you do n't focus on what she looks like but ... on what she does , '' he said by telephone on Wednesday . That perspective helped propel Lamm 's crowd-funding effort to build the doll . The 26-year-old toy maker said the dolls will be mailed to his crowd-funding backers no later than Black Friday , the traditional kickoff for holiday shopping . Thousands more , which were preordered , will also be shipped before the holidays , he said . Here 's what you need to know about Lamm and the doll : . Germ of an idea . It began in 2013 , when Lamm began playing with the idea of what Barbie would look like as an average woman . But what were those dimensions ? He got the answer from the Centers for Disease Control and Prevention . ( For the record , the CDC says the average American woman weighs 166.2 pounds and has a 37.5 inch waist . ) The initial version of the doll was an art project of sorts , with Lamm creating a model of the average woman and doing a side-by-side comparison with Barbie . The response to the project was overwhelming , with even actress and singer Demi Lovato taking to Twitter to call Lamm 's doll `` awesome . '' The response in turn prompted Lamm 's crowd-funding effort to create the doll . He raised nearly $ 100,000 in a single day , and within 30 days he had raised more than $ 500,000 . Average is beautiful . The doll , with its wide hips , thick legs and rounded rump , goes against the concept of the perfect figure . `` The message I want to send is that it 's not what you look like . That does n't define you . What you do does , '' he said . Lamm said he took inspiration for the doll from his own experience in high school , which he described as the `` worst time in my life . '' `` I really cared about how I looked , and I did n't feel good about myself , '' he said . Acne and a clothing line . Billed as Lammily Marks , the $ 5.99 accessory pack will be on sale in January . The idea , Lamm said , is two-fold : Realism and innovation . People have acne , tattoos , moles and scars , he said . While realism is an issue , Lamm said to grow the fledgling company there also has to be innovation . `` You have to be one step ahead , '' he said . Part of the step also includes launching a doll clothing line , dubbed Lammily 's World of Fashion . Down the road , Lamm said he plans to release a boy doll . Eventually , he said he would like to follow the Build-A-Bear Workshop model , where children could design their own Lammily dolls with custom features . What 's in a name ? The doll is not named Lammily . Rather , Lamm said , that 's the name of the company . `` With the name , I combined by my Lamm and family , '' he said . A number of his family members have played a role in helping him develop the doll , including creating the box and the stickers . So , what 's the doll 's name ? Whatever you want it to be , Lamm said . The dolls come with a numbered passport that allows you to name the doll . Lamm said the company website will eventually include a database where people can register the name of their doll . What does Mattel have to say ? Nothing at the moment . Mattel did not return a telephone call from CNN seeking comment about the doll .
The Lammily doll is the antithesis of Barbie . The doll 's measurements are based on CDC measurements , the toy maker says . Creator says he draws inspiration from his own high school experiences .