( CNN ) -- Attention , please ! Did you know that you should not talk about `` fat '' this week . That includes phrases like : • Does this make my butt look big ? • I look so bloated . • I 'm still trying to lose weight after the baby . • You look big-boned in that swimsuit . This idea that `` friends do n't let friends fat talk '' is part of the Fat Talk Free Week international campaign which encourages women to end fat talk . `` I believe all women deserve to feel good about themselves . We need to prevent negative body images and get away from this obsession over the thin ideal . We should focus on our health instead of our size and weight , '' says Stacy Nadeau , a former model for Dove soap 's Campaign for Real Beauty . Nadeau is the official spokeswoman for Fat Talk Free Week . The fraternity Tri Delta and The Center for Living , Learning and Leading have teamed up with partners and sponsors to raise public awareness about the campaign . Nadeau is traveling to college campuses and promoting the end of fat talk . She has been busy this week , writing on the campaign 's Facebook page and participating in events like writing fat phrases on pieces of paper , then crumpling them up and tossing them in the air . Another activity is compiling a list of prominent women from history who did something significant that had nothing to do with their looks . `` I think this week is important for people to be aware of because it has unfortunately become a norm to bash our bodies and talk awful about ourselves . This week is a great week to encourage women to stop talking fat talk , '' Nadeau said . Since it began three years ago , Fat Talk Free Week has gained sponsors and partners like The Academy for Eating Disorders . And as the active participants increase , so has media attention . Rosie O'Donnell addressed the issues on Sirius Radio . `` For people who have been overweight for a long part of their life , it 's part of the vernacular -- you always say , ' I look so fat , ' or ' I 'm so fat . ' You berate yourself . It 's just part of the culture , '' O'Donnell said . Twenty-five million Americans suffer from anorexia , bulimia and binge eating disorders , According to Jeff Cannon at the National Eating Disorders Association . Ninety percent of those sufferers are women . Psychology Professor at Trinity University , Carolyn Becker , helped found the Reflections Body Image Program , through which Fat Talk Free Week runs . `` Fat talk causes an incredible amount of misery among women . Statistics show that body dissatisfaction leads to eating less fruits , vegetables and even exercise . So body dissatisfaction likely also contributes to the problems we have with weight gain , '' Becker said . `` It 's like a car . Imagine you have one you hate . How do you treat it ? Terribly . But when you have a car you love how do you treat it ? Much better . When we hate our bodies we treat them badly . When we care about them we treat them with respect , '' Becker said . The research used to create Fat Talk Free Week is based on the understanding of psychological dissonance . `` We do n't like it when our beliefs and actions do n't match up , '' Becker explained . `` So by having people speak and act against this ideal thin female beauty we create an uncomfortable psychological state . '' This is the third year the one-week public awareness program has been in effect and according to Tri Delta 's Director of Education Initiatives , Sarah Williamson , the viral videos and social media 's expansion has greatly increased knowledge of the campaign . One YouTube video from 2008 has been viewed by over 140,000 people . The footage reports , `` 54 percent of women would rather be hit by a truck than be fat '' and `` If mannequins were women they would be too thin to bear children . ''
Do n't use the `` F '' word on final days of `` Fat Talk Free Week '' Banned are phrases like , `` Does this make my butt look fat? Professor : If you do n't like your body , you 're more likely to treat it badly .