( CNN ) -- The White House unveiled a strategy to combat rising drug crimes along the border Friday , vowing to curb the flow of narcotics and weapons that has been endangering more and more U.S. communities . Pedestrians cross the U.S.-Mexico border at the San Ysidro gate in San Diego , California . `` The National Southwest Border Counternarcotics Strategy we introduce today provides an effective way forward that will crack down on cartels and make our country safer , '' Attorney General Eric Holder vowed in Albuquerque , New Mexico . Homeland Security Secretary Janet Napolitano said the plan `` calls for tougher inspections , more enforcement personnel and close coordination with our partners in Mexico as we work across federal , state and local governments . ... Together , we will continue to reduce the flow of illegal drugs across the Southwest border and ensure that those who ignore our laws are prosecuted . '' The plan did not appear to contain any surprises . It focuses largely on increased intelligence , cooperation among law enforcement agencies and enhanced technology . A summary released by the White House also promises `` targeted financial sanctions to disable drug trafficking organizations . '' Rising drug violence in the United States is one of the administration 's top domestic concerns . Among the worst-hit cities in recent years is Phoenix , Arizona , where there 's been an average of more than one reported kidnapping every day since 2007 , virtually all linked to the drug trade . Home invasions have spiked as well . As drug cartels have extended their reach in the United States , the violence has also been on the rise on the other side of the border . More than 40 people , including two police officers , have been killed in shootings in the Mexican border city of Ciudad Juarez since last weekend , authorities there said . Gil Kerlikowske , President Obama 's director of national drug control policy , will oversee the policy announced Friday . `` This new plan , combined with the dedicated efforts of the government of Mexico , creates a unique opportunity to make real headway on the drug threat , '' Kerlikowske said . `` At the same time , we are renewing our commitment to reduce the demand for drugs in the United States , which will support this effort . The National Southwest Border Counternarcotics Strategy will improve the safety of communities on the border and throughout our nation . '' CNN 's Terry Frieden contributed to this report .
Plan involves increased intelligence and enhanced technology . It aims to slow the flow of cash and illegal firearms into Mexico . Rising drug violence is among White House 's top domestic concerns .