The like ##ness is now present on roughly 2 million sites around the web . ABC News reported a 190 percent increase ; Gawker 's traffic shot up by 200 percent ; Sporting News said their site traffic was up by a shocking 500 percent ; and NBA.com said that Facebook had become their second-largest referral source . User who ` ` likes '' your content has more than double the friends than a typical user . Button brought Facebook closer to competing with Google in the area of referral services .
The like ##ness is now present on roughly 2 million sites around the web . User who ` ` likes '' your content has more than double the friends than a typical user . Button brought Facebook closer to competing with Google in the area of referral services .