Steve Jobs : Now that Jobs is dead , will cult of Apple endure ? He says Rushkoff guided many into digital society with user-friendly computers . He says Jobs told users what they did and did n't need ; they trusted his judgment . Steve Jobs : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?
Douglas Rushkoff : Now that Steve Jobs is dead , will cult of Apple endure ? He says Jobs guided many into digital society with user-friendly computers . He says Jobs told users what they did and did n't need ; they trusted his judgment . Rushkoff : As consumers rely on their own judgment , not Jobs ' , will they stay with Apple ?