John Bare : The Ice Bucket Challenge invites eye rolling , it seems gimmicky . But the fact that people are doing this is a good thing for our country But it may signal a new kind of activism and peer-to-peer fund-raising which will stick around . I guess this is an extreme manifestation of that . He says the generation shift and arrival of the sharing economy change nature of charitable giving . Bare : The rise of peer influence may send a shock to the system of traditional fund-raising .
John Bare : The Ice Bucket Challenge invites eye rolling , it seems gimmicky . But the fact that people are doing this is a good thing for our country But it may signal a new kind of activism and peer-to-peer fund-raising which will stick around . He says the generation shift and arrival of the sharing economy change nature of charitable giving . Bare : The rise of peer influence may send a shock to the system of traditional fund-raising .