( CNN ) -- Bijan Pakzad , an Iranian-American fashion , fragrance and jewelry designer , died Saturday , according to an outgoing message at his Beverly Hills , California , boutique . He was 67 . `` Today , Saturday April 16 , 2011 , at 8:05 a.m. , our dear Dr. Bijan Pakzad passed away peacefully with his family members at his side , '' said the recording . The message offered no further details . Bijan , as he was known , counted heads of states , presidents and kings among his clients and boasted on his company 's website that it was the `` most expensive in the world ! '' He was born in Tehran on April 4 , 1944 , according to the website . He went to school in Switzerland and Italy and traveled throughout Europe before settling in the United States and starting his business in Beverly Hills , it said . Bijan is quoted on the website as saying : `` The world said to conform . The world said to settle for less . The world said compromise and no one will know ... so I made my own world ! ''
Bijan , as he was known , died Saturday morning . He was born in Tehran , Iran , and lived in Beverly Hills , California . Bijan counted heads of state , presidents and kings among his clients .