( CNN ) -- In a quiet corner of Singapore 's upscale Marina Bay Sands , a sparkling pavilion of glass and steel has been built out over the water . Designed by Peter Marino , Louis Vuitton Island Maison is the latest in a long line of collaborations between high-end fashion labels and globally renowned architects . In recent years , Prada , Christian Dior , Gucci and Hermes have all briefed some of the world 's finest designers -- including Doriana & Massimiliano Fuksas , Herzog & de Meuron and Rem Koolhaas -- to create spectacular outlets that they hope will embody the essence of their products . According to Marino , who has designed stores for Chanel , Hublot and Ermenegildo Zegna all over the world , the modern fashion store is an extension of brand identity . `` When ( people ) go shopping , they want the legitimate experience of the brand , '' he told style website Business of Fashion recently . `` If you 're there in the store , the idea is to see the merchandise , touch the merchandise and hopefully get some kind of emotional response out of it , '' he said . For high-end labels , this means competing to create spectacular retail spaces and experiences that convey the highest luxury , style , quality and extravagance . In the gallery above , CNN highlights some of the most striking examples of fashion store architecture from around the globe .
High - end fashion designers are investing heavily to create luxury fashion centers . Renowned architects such as Peter Marino have designed stores around the world . The in store experience has become an extension of the brand identity .