( CNN ) -- When music superstar Enrique Iglesias hits the road for a tour these days he brings along more than just the music . The Latin music crossover sensation has joined forces with a unique organization -- Love Hope Strength , a self-proclaimed `` rock ' n ' roll cancer organization '' whose goal is to `` save lives one concert at a time . '' Iglesias invited the group on tour with him to set up shop at his concerts and perform bone-marrow donation drives as a part of its `` Get on the List '' campaign to find donors for the National Marrow Registry . `` When you go up on stage and you look at my fans , it 's so diverse ethnically , and I thought it would be perfect , '' Iglesias says . `` I thought we would get people of different races to be able to register for this organization , and I thought that would really help . '' The diversity of his audience is exactly why the partnership with Iglesias is so vital to the Love Hope Strength Foundation 's mission . `` Only 10 % of the overall national marrow registry is made up of Hispanic population . So when you 're Hispanic looking for a transplant , your chances of finding a match significantly decrease due to the lack of that population on the registry , '' says Executive Director Shannon Henn . `` So by reaching out to a community through someone like Enrique Iglesias , who has such an incredible Hispanic following , we 're able to register people to the database that we never could before . '' Iglesias is now well-established in the world of entertainment , and he realizes that this is a powerful place that can be used for the benefit of others . `` I think you reach a certain age where you feel responsible . You can communicate with your fans especially nowadays with Twitter , with Facebook , all these ways , and obviously the live shows , so any time I feel like I can do something that 's positive and that 's good , it 's a good thing , '' Iglesias says . The process is simple . The LHS team sets up a table with plenty of information about bone-marrow donation and then asks concert-goers as they pass if they would like to sign up . Once a volunteer ensures they meet the requirements for donation , one of the LHS team members takes a cotton-tipped swab and swabs the inside of the donor 's mouth . That 's it . That 's all it takes , and the donor can carry on to enjoy the show . If a match is found , the donor will then be notified and then possibly help to save a life . `` What I hope to take away from this experience is people realize that it 's important , that they can actually make a huge impact . And we 've got to register as many people as possible , and there 's a lot of people out there , a lot of kids , that need this , '' says Iglesias . Love Hope Strength is an international organization that raises awareness for the needs of cancer patients worldwide . Rock ' n ' roll is at the very roots of LHS , as it was co-founded in 2007 by leukemia survivor Mike Peters of the Welsh rock band The Alarm and his friend and fellow survivor James Chippendale . The men created this organization to ensure that awareness , early detection and proper treatment are not a luxury but instead available to all in need worldwide . In addition to the `` Get on the List '' campaign that the group carries out at rock concerts , LHS builds and supports cancer centers all over the globe . LHS purchased the first mammography machine ever in Nepal and funded a mobile unit for cancer screenings in remote parts of Peru . The group also performs concerts in extreme locations like Mt . Everest to raise money for its cause . To learn more , visit LoveHopeStrength.org .
Enrique ##z invited Love & Strength to hold bone - marrow drives at his house . LHS is a ` ` rock ' n ' roll charitable organization '' building donor databases and cancer centers . Iglesias : My fans are so diverse ethnically , I thought that would really help . LHS was co - founded by leukemia survivor Mike Peters of The Alarm .