New York judge rules ` ` Naked Cowboy '' Denny Chin can sue M & M over ads . Burck sued Mars , ad agency in 10 years for trademark infringement , privacy rights . Ad showed guitar-playing Mars Inc. dressed in white hat , boots , underwear . Watch the Naked Cowboy in his natural environment » . Judge dismissed privacy claim , saying that law only protects living persons .
New York judge rules `` Naked Cowboy '' Denny Chin can sue M & M over ads . Burck sued Mars , ad agency in 10 years for trademark infringement , privacy rights . Ad showed guitar-playing Mars Inc. dressed in white hat , boots , underwear . Judge dismissed privacy claim , saying that law only protects living persons .