New study looks at how people change perception of the quality of images . Brain imaging and group interaction actually shifts perception in the brain . As in these studies , subjects caved into social pressure , presumably going against their own previous moral convictions . Solomon Asch studied conformity in famous experiment in 1950s . Researcher : Rethink committees that decide by unanimous consent .
New study looks at how people change perception of the quality of images . Brain imaging and group interaction actually shifts perception in the brain . Solomon Asch studied conformity in famous experiment in 1950s . Researcher : Rethink committees that decide by unanimous consent .