( CNN ) -- `` Celebrity Apprentice '' will stay on the NBC prime-time schedule even if Donald Trump hits the presidential campaign trail , the network 's entertainment chairman said Sunday . The show 's `` big success '' is `` due in part '' to Trump , Bob Greenblatt said , but he predicts it can go on without him . `` If he decides to run for president and is unavailable to do the show , we will bring the show back and there will be somebody else sitting at the head of the boardroom table , '' NBC 's Bob Greenblatt said . `` Who that is , we 're not even going to really entertain because I 'm still hoping we will have Donald in the seat . '' Trump , who has flirted with a 2012 presidential bid , is expected to make his intentions known on the final episode of the reality show 's current season . NBC has enjoyed a ratings bump from the Trump presidential buzz , Greenblatt said . `` We could n't be happier , '' he said . `` There may be headaches down the road but at the moment we 're feeling really good about it . '' While he wants Trump to be available to host `` Celebrity Apprentice , '' Greenblatt said , `` It is the right and privilege for every American-born citizen in this country to run for the highest office in the land . `` Nothing would make me happier to see somebody reach that dream , '' he said . The show will fill the 8-10 p.m . ET slot on NBC 's Sunday night schedule for the 2011-12 season , he said . CNN 's Henry Hanks contributed to this report .
NBC renews ` ` Celebrity Apprentice '' despite Donald Trump 's possible White House bid . If he runs , somebody else will sit ` ` at the head of the boardroom table , '' NBC 's Bob Greenblatt said . Trump said he 'll make his intentions clear at the end of the current season .