Federal judge hears M & Ms . 's parody defense . He notes that The Naked Cowboy , aka Robert Lee , registered his trademark . Burck is suing Mars Inc. , the maker of M & Ms , for copyright infringement . Case involves guitar - slinging blue M & M in a suit , white gloves .
Federal judge rejects M & Ms maker 's parody defense . He notes that The Naked Cowboy , aka Robert Burck , registered his trademark . Burck is suing Mars Inc. , the maker of M & Ms , for copyright infringement . Case involves guitar-slinging blue M & M in cowboy hat , white underpants .