Baron Cohen puts his creations in real-life situations and uses them to draw unsuspecting participants into letting well-hidden prejudices slip out , engage in embarrassing behavior or contradict themselves . `` Bruno '' paid tribute to British icons in a bearskin hat at London movie premiere . The actor was joined by his wife and children for the screening of '' `` Bruno '' has already caused controversy with gay rights campaigners . Baron Cohen 's comedy holds a mirror up to many of society 's ingrained prejudices .
`` Bruno '' paid tribute to British icons in a bearskin hat at London movie premiere . The actor was joined by his wife and children for the screening of '' `` Bruno '' has already caused controversy with gay rights campaigners . Baron Cohen 's comedy holds a mirror up to many of society 's ingrained prejudices .