In 2012 , Air Canada made a profit for the first time in five years . Calin Rovinescu , the CEO , wrote that the airline needed to keep up with the competition by introducing ' Gangnam ' One major change was introducing premium business class . Another major move is that the airline has started to launch a bigger presence in the Asian market , increasing their routes between Toronto and Vancouver to Beijing , Shanghai and Hong Kong . The company also started a low - cost airline called Rouge , which has vacation - oriented routes .
In 2012 , Air Canada made a profit for the first time in five years . Calin Rovinescu , the CEO , wrote that the airline needed to keep up with the competition by introducing ' Gangnam ' One major change was introducing premium business class . The company also started a low - cost airline called Rouge , which has vacation - oriented routes .