( CNN ) -- Marissa Mayer 's appointment as Yahoo 's next CEO has inspired a lot of feelings and opinions online . She 's the Band-Aid on a bullet wound , a web giant 's last hope , a difficult manager who 'd run out of ways to move up , a feminist icon , a fresh start . One group that has dusted off its long dormant passion and put her in the `` last hope '' category is Flickr users , who are flooding Twitter with their rallying cry : `` Dear Marissa Mayer , please make Flickr awesome again . '' They 're expressing their opinion via the Internet 's best bullhorns : a single-serving site with the URL dearmarissamayer.com and a # dearmarissamayer hashtag . The page is signed `` The Internet , '' and the hashtag has been taking off on Twitter since this morning . Flickr , the photo-sharing site , was launched in 2004 by Stewart Butterfield and Caterina Fake and bought by Yahoo in 2005 . At its peak , Flickr was a vibrant and social community of photographers , ranging from the casual to professional , who had genuine affection for the site . Its boards were filled with positive and helpful comments , there were self-organized groups and avid taggers helping index all that visual content . The community even spilled into the real world with real-life meetings and photo walks . 11 interesting facts about Marissa Mayer , Yahoo 's new CEO . But eventually it became mired in Yahoo 's corporate culture and innovation stagnated ( for the full story of the site 's fall , check out Mat Honan 's detailed history ) . Other sites picked up where it left off , including Facebook and Instagram , the stunning 500px and still young Google+ . Each has done something better than Flickr , such as making images truly social or improving the design , but none has replicated all the factors that made users love Flickr . Mayer has a daunting job ahead of her trying to reinvigorate Yahoo 's many products . But starting with one of the company 's most beloved properties is n't bad advice . It has something most other Yahoo features are missing -- users who are rooting for it to bounce back . Flickr may never be the most profitable property for Yahoo , but fixing it up it would be a savvy move to counteract the company 's current image problem . A revived Flickr would show the company is listening to users and still has the potential to make products that they want to use . Then they just have to make everything awesome again . Marissa Mayer : Six life lessons from Yahoo CEO .
Users ask Yahoo 's new CEO to make Flickr awesome again . Some feel the photo-sharing site has been neglected by Yahoo . # dearmarissamayer was a trending topic on Tuesday .