Cowbells represent a defiant clanging in a world of corporate glitz . Halvorson denies any suggestion this last example is a sign that even the cowbell can go corporate . the 2002 Games skiing season brings with it sound of bells on slopes of North America and Europe . Noise has become part of global entertainment industry that is 21st century sport . It grew from European traditions where farmers would take bells along for 21st century ski racing .
Cowbells represent a defiant clanging in a world of corporate glitz . the 2002 Games skiing season brings with it sound of bells on slopes of North America and Europe . Noise has become part of global entertainment industry that is 21st century sport . It grew from European traditions where farmers would take bells along for 21st century ski racing .