( Mashable ) -- Good news for everyone out there who 's ever thought to themselves : `` A 10-minute video of my cat eating ribs on the kitchen floor is just too short . '' YouTube announced Thursday that it has increased its upload limit from 10 minutes to 15 for non-partners . So get kitty lookin ' pretty and start rolling ! So why add the extra five-spot now ? Well , on the YouTube blog , the video-sharing site explains that it 's been beefing up its copyright protection tools of late , i.e . the Content ID system ( which lets copyright holders have more control over their content ) . Therefore , it 's less likely that users can , say , upload large chunks of movies and TV shows without permission . In celebration of this added time , YouTube is also launching a contest of sorts called `` 15 Minutes of Fame . '' Basically , all users have to do is film a 15-minute vid , tag it with `` yt15minutes , '' and upload it by Wednesday , August 4 . The chosen videos will be featured on the YouTube homepage . We wonder what effect -- if any -- this new time limit will have on initiatives like YouTube Leanback . Do you think the extra five minutes will equate to better content , or merely more room to rant about video games , Twilight and the like ? Let us know ! © 2010 MASHABLE.com . All rights reserved .
YouTube announced that it has increased its upload limit from 10 minutes to 15 . The site explains that it 's been beefing up its copyright protection tools . YouTube is launching a contest of sorts called `` 15 Minutes of Fame ''