`` Unlike some people , Belvedere always goes down smoothly , '' the ad 's caption says . ` It should never have happened , '' Gibb said . Belvedere Vodka exec calls the ad `` absolutely inconsistent with our values '' and we apologize to anyone who was offended by it. ` Anti-rape group accepts Belvedere 's apology and donation .
`` Unlike some people , Belvedere always goes down smoothly , '' the ad 's caption says . Belvedere Vodka exec calls the ad `` absolutely inconsistent with our values '' and we apologize to anyone who was offended by it.` Anti-rape group accepts Belvedere 's apology and donation .