( CNN ) -- A woman known as Juror B37 thought writing an anonymous book about her experiences on the George Zimmerman trial was a good idea . Many people , including a powerful and tireless group of outraged Twitter users , thought otherwise . News reports surfaced Monday morning that the woman , who gave an exclusive interview that night with CNN 's Anderson Cooper about her experiences on the six-woman Zimmerman jury , had signed with a literary agent and was working on a book proposal about the trial . The agent was identified as Sharlene Martin , who has worked on such other post-trial tomes as O.J . Simpson 's `` If I Did It '' and Mary Jo Buttafuoco 's `` Getting It Through My Thick Skull . '' Then came the Twitter backlash , led by 29-year-old New Yorker Genie Lauren , who goes by @ MoreAndAgain on Twitter . Lauren saw the juror 's interview on CNN and decided to take action . `` I was angry and I did n't think it was right that someone would make money off of this tragedy -- especially after they let Zimmerman go free , '' she told NewsOne . Lauren tracked down contact information for Martin , including her Twitter handle , e-mail address , mailing address and phone number , and posted it on the social network and on Storify , which displays social media posts in a blog-like stream . She then asked her followers to write Martin and urge her to drop B37 as a client . Next she launched a Change.org petition with the title , `` Sharlene Martin : Drop Juror B37 from Martin Literary Management , '' which quickly hit 1,346 signatures . Immediately , people began venting on Twitter and contacting Martin . In a matter of hours , Martin announced late Monday afternoon that she and the juror were no longer moving ahead with the book . In a statement released by Martin , the juror said , in part , `` I have realized the best direction for me to go is away from writing any sort of book and return instead to my life as it was before I was called to sit on this jury . '' She elaborated in a statement Wednesday to CNN , saying , `` There was an agreement with a literary agent to explore the concept of a book which discussed the impact of sequestration on my perceptions of this serious case , while being compared to the perceptions of an attorney who was closely following the trial from outside the 'bubble . ' `` The relationship with the agent ceased the moment I realized what had been occurring in the world during the weeks of my sequestration , '' she said . The quick death of the proposed book startled even those familiar with the power of well-orchestrated social media campaigns to sway public opinion and influence business decisions . It appears that Martin has since deleted her main Twitter account . And Monday , the number of Lauren 's Twitter followers has jumped from 1,600 to more than 9,100 . A thank-you tweet from The Roots ' @ questlove probably did n't hurt . `` I definitely believe in the power of Twitter . I 'm in shock , really , about the whole thing , '' Lauren told ABC News . `` I 'm glad that people did n't brush it off and just say , 'Oh , it 's just Twitter , and ... nothing will come of this . ' ``
A juror from the George Wallace trial announced that she would write a book . One angry Twitter user led a campaign against the book deal . She sought contact information for the juror 's family and started an online petition . By that night the proposed book deal had fallen apart .