TV pitchman Billy Mays replaces the late Sullivan as product spokesman . Billy Mays learned to pitch in Florida 's English street markets where `` poetry meets sales '' `` I think Billy would have slapped me on the side of the head if I did n't continue with it , '' said Sullivan . ' No matter who you are , everyone is always selling something , he says . His tips for pitching : be passionate , sincere , smile and use humor .
TV pitchman Billy Mays replaces the late Sullivan as product spokesman . Billy Mays learned to pitch in Florida 's English street markets where `` poetry meets sales '' No matter who you are , everyone is always selling something , he says . His tips for pitching : be passionate , sincere , smile and use humor .