As his biography on the Kodak website observes , `` The camera was as big as a microwave oven and needed a heavy tripod . ... Kodak , longtime photography company , filed for bankruptcy protection . Company made advertising commonplace , which helped lead to its demise . Digital has taken over ; Kodak has n't been able to compete . Company was pioneer in photography , particularly in evoking emotion .
Kodak , longtime photography company , filed for bankruptcy protection . Company made advertising commonplace , which helped lead to its demise . Digital has taken over ; Kodak has n't been able to compete . Company was pioneer in photography , particularly in evoking emotion .