` ` It is especially damaging because of their increased public profile , '' says John Anderson . And last week , bombastic Chicago Bulls center Joakim Noah was captured by television cameras lobbing a similar slur at a fan after his second foul in the game . Sports Illustrated ' ` ` all these negative events into a positive teachable lesson , '' expert says . Kobe Bryant was fined $ 5000 for his comments . Chicago Bulls center Joakim Noah was fined $ 50,000 for his slur .
` ` It is especially damaging because of their increased public profile , '' says John Anderson . Sports Illustrated ' ` ` all these negative events into a positive teachable lesson , '' expert says . Kobe Bryant was fined $ 5000 for his comments . Chicago Bulls center Joakim Noah was fined $ 50,000 for his slur .