The name he 's chosen -- the Apple Appstore -- has got Apple rattled . Back in January , Microsoft postured against Apple 's trademark , and has asked the USPTO to void Apple 's trademark request on the grounds that the phrase `` 'app store ' '' is generic for retail store services featuring apps and unregistrable for ancillary services such as searching for and downloading apps from such stores . '' They want a trademark protection over the phrase ` ` App . '' Back in January , Microsoft filed against Apple 's lawyers .
The name he 's chosen -- the Apple Appstore -- has got Apple rattled . They want a trademark protection over the phrase ` ` App . '' Back in January , Microsoft filed against Apple 's lawyers .