( CNN ) -- Sorry , Edward Cullen . Catch you later , Damon Salvatore . And all of you Walkers can take a hike . After several years of success with vampires , zombies and ( to a lesser extent ) werewolves , Hollywood now ca n't seem to get enough of witches . Lifetime debuted its high-profile series `` Witches of East End '' on Sunday night , and tonight comes the premiere of the third season of `` American Horror Story , '' also focusing on witchcraft , subtitled `` Coven . '' On the big screen this year , Mila Kunis , Michelle Williams and Rachel Weisz bewitched James Franco in the smash hit movie `` Oz the Great and Powerful . '' Even the CW 's much-hyped `` Vampire Diaries '' spinoff , `` The Originals , '' focuses on spell-casters in a big way . And this is all taking place while there is a Halloween season surge in popularity for Disney 's `` Hocus Pocus , '' celebrating its 20th anniversary . What 's behind this interest in witchcraft on the big and small screens , right as we approach the 50th anniversary of `` Bewitched , '' no less ? `` Witchy women with magical mysterious powers suggest a wealth of storylines , '' said TV critic Ed Bark . `` And since 'Bewitched , ' witches have seldom been entirely out of the TV mix . It also helps , of course , if you 're a comely , voluptuous witch . Haggard Wicked Witches from the old-school 'Wizard of Oz ' mold need not apply . '' Bark recalled a line from `` Witches of East End '' : `` You only have one superpower , and it 's your breasts . '' Allison Keene of the Hollywood Reporter noted that Hollywood 's modern witches all tend to be uniformly attractive as well . `` The current female witches on TV ( there are no high-profile male wizards or warlocks , like a Harry Potter figure ) are also really sexy , '' she said . `` So , maybe they 're a kind of gendered response to the suave , seductive male vampire figure . Or maybe it 's just cyclical , and all of the childhood fans of 'Hocus Pocus , ' 'Sabrina the Teenage Witch ' and 'Charmed ' are writing for TV now ! '' Keene thinks it 's a positive trend overall . `` Vampires , zombies and werewolves have all gotten so much attention lately , I think we 're definitely reaching a saturation point , '' she said . `` The featured supernatural characters on those shows are usually men , too ( not exclusively , but overwhelmingly ) . These new witch characters are giving women more power and agency to control their destinies , instead of just being objects of desire in need of saving , which is a nice change . ''
Witches seem to be the latest trend to take Hollywood by storm . ` ` American Horror Story : Dracula '' scheduled to debut just days after ` ` Witches of East End '' Hollywood 's new witches have more sex appeal than in the past .