That requires a broad range of skills , from understanding the athlete experience and identifying particular challenges they may encounter as well as having a firm understanding of where funding comes from and making sure it 's spent wisely . `` We prepare our athletes to be the best in the world . With 2012 Games approaching , focus on coach development on the rise in UK . Elite coaches turn to program run by Ashridge Business School to build skills . Comment:
With 2012 Games approaching , focus on coach development on the rise in UK . Elite coaches turn to program run by Ashridge Business School to build skills . Comment: