LONDON , England ( CNN ) -- Michael Jackson fans who purchased tickets for his final concerts will receive a full refund or , if they chose , a commemorative ticket , the concert promoter said Tuesday . A fan shows off the first ticket bought at the O2 Centre in London for one of Michael Jackson 's concerts . `` The world lost a kind soul who just happened to be the greatest entertainer the world has ever known , '' said Randy Phillips , president and chief executive officer of AEG Live . `` Since he loved his fans in life , it is incumbent upon us to treat them with the same reverence and respect after his death . '' Fifty sold-out Jackson concerts were scheduled for the O2 Arena in London , starting July 13 , with admission costing at least $ 105 . The shows were billed as the final concerts of his career and were called `` This Is It . '' Tell us what you think -- would you take the ticket or the refund ? Fans who decide they would rather have a souvenir will receive a ticket conceived by Jackson . There are eight designs that include holographic images of the entertainer on the front . Images of the tickets will be available on michaeljacksonlive.com in coming days , according to the promoter . Refunds will be processed by the issuing ticketing agencies -- See , Ticketline , Ticketmaster and Viagogo . Billboard magazine has estimated that $ 85 million in tickets were sold for the concert series . Additional packages , merchandise and secondary market sales could have raised the total to $ 115 million . AEG Live declined to comment on the figures . Jackson was expected to earn $ 50 million from the London shows . He died Thursday in California after his doctor found him in bed not breathing , but with a slight pulse . Efforts to revive the 50-year-old singer failed and he was pronounced dead at a Los Angeles medical center .
` ` This Is It '' ticket holders who choose a theme will get one conceived by Jackson . Fifty sold - out Jackson concerts were scheduled to start July 13 in London . Jackson was expected to make $ 50 million from the London concerts .