Southern Cross Austereo chairman shocks with flippant comment . In response to a shareholder question , Max Moore-Wilton said `` S-H-I-T happens '' On Wednesday , the company issued a statement alleging that Max Moore-Wilton 's comments to a room full of shareholders at the company 's annual general meeting in Melbourne were `` taken out of context . '' Company released a transcript Wednesday , saying quotes had been taken out of context . The company has since issued an apology and says it will be reviewing its policies on the use of social media in relation to corporate communications.
Southern Cross Austereo chairman shocks with flippant comment . In response to a shareholder question , Max Moore-Wilton said `` S-H-I-T happens '' Company released a transcript Wednesday , saying quotes had been taken out of context . The company has since issued an apology and says it will be reviewing its policies on the use of social media in relation to corporate communications.