( CNN ) -- So , what exactly is news in a virtual world ? CNN has opened an I-Report hub in the virtual world of Second Life . CNN aims to find out by opening an I-Report hub in Second Life , a three-dimensional virtual world created entirely by its residents . There , CNN will look to those most familiar with the virtual world -- the Second Life residents themselves -- to determine what constitutes news `` in-world . '' Developer Linden Labs opened Second Life to the public in 2003 . According to its Web site , Second Life is inhabited by millions of `` residents '' from around the globe . However , traffic at any given time hovers around 40,000 users . See the many views of Second Life . » . Just as CNN asks its real-life audience to submit I-Reports -- user-generated content submitted from cell phones , computers , cameras and other equipment for broadcast and online reports -- the network is encouraging residents of Second Life to share their own `` SL I-Reports '' about events occurring within the virtual world . `` The thing we most hope to gain by having a CNN presence in Second Life is to learn about virtual worlds and understand what news is most interesting and valuable to their residents , '' said Susan Grant , executive vice president of CNN News Services . Watch CNN 's welcome video from Second Life » . When Second Life residents observe an in-world event they deem newsworthy , they can take snapshots , shoot video , or write a report about the event and submit to CNN . Submissions selected by CNN I-Report producers will go back into Second Life for residents to view throughout the virtual world . SL I-Reports may also be viewed and discussed in the real world at CNN.com 's SL I-Report Blog . CNN 's in-world I-Report hub includes a news desk where CNN producers will hold weekly editorial discussions , and an amphitheater for larger in-world events , such as training sessions and appearances by CNN anchors and correspondents . CNN 's first in-world training session will be held Tuesday , November 13 , at 5 p.m . ET at the I-Report Hub . At the I-Report hub , residents can also meet other resident reporters , as well as access I-Report kiosks , free-standing terminals where residents can pick up free gear and tools for gathering and viewing in-world user-generated content . E-mail to a friend .
CNN opens I - Report hub in virtual world of Second Life . Second Life is a 3-D digital world developed by Linden Lab . Users can ` ` avatars , '' characters with features that can be changed . I - Report : Share your Second Life I - Reports with others .