BA 's annual profit disappears into a loss as the global recession takes its toll . Falling numbers , demand for cargo falling , fuel costs rising . BA has shifted focus from protecting yields to chasing higher volumes . Willie Smith : ` ` This is by far the biggest crisis the UK has ever experienced ''
BA 's annual profit disappears into a loss as the global downturn takes its toll . Passenger numbers , demand for cargo falling , fuel costs increasing . BA has shifted focus from protecting yields to chasing higher volumes . Willie Walsh : `` This is by far the biggest crisis the industry has ever faced ''