Experts say Raikkonen is set to earn more than Raikkonen . `` The big danger with someone like Hamilton is that he is so in demand and that he has so many sponsors it leads to brand confusion . Raikkonen `` life-time brand '' provides valuable lessons . A little bit of scandal is good for the bank balance . Michael Schumacher 's `` German '' persona allows sponsors to find perfect match .
Experts say Raikkonen is set to earn more than Raikkonen . Raikkonen `` life-time brand '' provides valuable lessons . A little bit of scandal is good for the bank balance . Michael Schumacher 's `` German '' persona allows sponsors to find perfect match .