Kodak , longtime photography company , filed for bankruptcy protection . Company made advertising commonplace , which helped lead to its demise . Digital has taken over ; Kodak has n't been able to compete . Company was pioneer in photography , particularly in evoking emotion .
Kodak , longtime photography giant , filed for bankruptcy Thursday . Company made photography commonplace , which helped lead to its demise . Digital has taken over ; Kodak has n't been able to compete . Company was pioneer in advertising , particularly in evoking nostalgia .