Atlanta , Georgia ( CNN ) -- Tiger Woods ' comments Friday may become the most scrutinized apology in history , fodder for dinner tables and ` ` If you have to take time to say ' sorry , ' you 're not being authentic , '' ethicist says . ' ' ' apology the latest ` ` I ' m sorry '' in society . Society needs apologies , but ` ` serial murders ... never happen , '' ' ethics expert says .
` ` If you have to take time to say ' sorry , ' you 're not being authentic , '' ethicist says . ' ' ' apology the latest ` ` I ' m sorry '' in society . Society needs apologies , but ` ` serial murders ... never happen , '' ' ethics expert says .