( CNN ) -- A little more than two weeks after it first went on sale for $ 99 , Apple 's colorful new iPhone 5c is already on the bargain racks . First Best Buy rolled out a promotion on Thursday to offer the Apple iPhone 5C for $ 50 , and now RadioShack and Walmart have announced similar price cuts on the new device . On Friday , Walmart â€ ” which was already selling the phone for $ 79 â€ ” slashed its price to $ 45 through the holiday season , while RadioShack plans to give customers $ 50 gift cards to apply towards the iPhone 5C phone through Nov. 2 . Best Buy 's deal only lasts through Oct. 7 . All promotions apply only if customers sign a two-year wireless contract . The 5C , which costs $ 99 if purchased through Apple with a two-year contract ( or $ 549 without ) , is the cheaper version of the 5S phone . Analysts speculated that the 5C would not do as well as the high-end 5S , which costs $ 199 with a contract and features a fingerprint sensor , better camera and faster processor . The 5S has been frequently sold out at various locations , even though Apple reported shipping 9 million iPhone 5S and 5C models in the first weekend alone . Retailers like Best Buy and Walmart are slashing prices in an effort to entice consumers to buy the 5C , according to ABC . Target is also offering a reduced price on the colorful plastic model .
Retailers have already slashed the price of the iPhone 5C . The 5C is the less expensive of two new iPhones . New deals target the holiday sales season .