`` There was a real momentum . '' The 2010 disappearance was one of several high - profile cases . Etan ##g 's name was posted on milk cartons . Missing by strangers are rare ; runaways are much more numerous . Parents use the AMBER alert system when children go missing .
The 2010 disappearance was one of several high - profile cases . Etan ##g 's name was posted on milk cartons . Missing by strangers are rare ; runaways are much more numerous . Parents use the AMBER alert system when children go missing .