( CNN ) -- Just when you thought South Korea had milked the global success of `` Gangnam Style '' rapper Psy for every drop , along comes the unveiling of Seoul 's new tourist police force . The connection ? The officers ' uniforms were created by Korean fashion designer Kim Seo-ryong , who has made costumes for Psy . Naturally , `` Gangnam Style '' was played as a group of Seoul police officers performed Psy 's famous horse-riding dance during the tourist police inauguration ceremony at Seoul 's Gwanghwamun Square on Wednesday . South Korea 's Tourism Board ( KTO ) says the government decided to launch the force , made up of 101 men and women , in response to the rising number of visitors to the capital . `` These tourist police officers will be patrolling major tourist areas in Seoul such as Myeong-dong , Insa-dong , Itaewon Tourist Special Zone and Hongdae , '' said the official announcement . `` Aside from maintaining law and order and cracking down on overcharging merchants and taxi drivers , the officers will also be providing tourist assistance in English , Japanese and Chinese . '' According to the Korea Tourism Organization , complaints from tourists involving shopping rose from 23.6 % of all complaints filed by foreign tourists in 2008 to 34.7 % last year , while overcharging by taxis and other transportation operators accounted for 15-20 % over the last five years , reported Korea 's Chosun.com . The tourism police are only on duty in Seoul at the moment , but will be expanded to other regions in the coming years . `` At the moment we do n't have enough personnel to expand the service to other regions but we are planning on hiring more officers , '' says Ryou Hyun-cheol , director of foreign affairs planning division at the National Police Agency , in a Korea Times report . `` By early next year , we are planning on launching tourism police in Jeju Island . We will also expand the service to cities such as Busan and Incheon . '' This is n't the first time South Korea tourism officials have used Psy 's global fame to promote tourism . And who can blame them , really . To date , the official `` Gangnam Style '' music video has had over 1.79 billion views on Youtube.com -- making it the most watched video of all time on the site . In April of this year , Psy was hired to be South Korea 's tourism ambassador , a gig that had the star appearing in a series of TV commercials to show off the country . According to the KTO , Psy will hold the honorary position for approximately a year . In the TV commercials , which air in 70 countries , the comedic singer helps showcase things to eat and do and places to visit in South Korea , such as the late-night shopping district of Dongdaemun and `` Cosmetic Road '' in downtown Myeongdong , known for its rows of flashy makeup shops . Psy accepted minimal payment for the gig as officially representing South Korea was meaningful work , he said . Frances Cha also contributed to this report .
Uniforms of Seoul 's new tourist police force designed by `` Gangnam Style '' singer Psy 's costume designer . The uniforms are made from a combination of polyester and nylon with the sleeves cut off at the elbow to show off his biceps, according to Yonhap News Agency. In April , Psy was hired to be South Korea 's tourism ambassador .