When the world is tied together this intimately , everyone 's values and behavior matter more than ever , because our actions affect more people than ever and in ways they never have . In the interconnected modern world , our behavior matters more than ever , argues Dov Seidman . The first thing to understand about this is that we are not just a bunch of atoms in an ocean of space ; there's also something called the Internet. `` Behavior has become a powerful source of excellence and competitive advantage , '' he says .
In the interconnected modern world , our behavior matters more than ever , argues Dov Seidman . The first thing to understand about this is that we are not just a bunch of atoms in an ocean of space ; there's also something called the Internet. `` Behavior has become a powerful source of excellence and competitive advantage , '' he says .