An increasing number of tea consumers are turning to rooibos for its health benefits . The plant grows only in South Africa 's Western Cape province . In Western Cape , the rooibos industry is a major employer during the summer months of harvesting . The multi - million dollar industry is fighting to protect the rooibos plant and its heritage . Producers are lobbying for the tea to be given geographical indication status .
An increasing number of tea consumers are turning to rooibos for its health benefits . The plant grows only in South Africa 's Western Cape province . The multi - million dollar industry is fighting to protect the rooibos plant and its heritage . Producers are lobbying for the tea to be given geographical indication status .