Human brain is rewarded for connections with others , says Dr Matthew Smith . On the flip side , fair treatment , praise from others , and even the opportunity to help someone in need are all socially rewarding and activate the brain 's most primitive pleasure centers . Social pain is just as valid as physical pain , according to Lieberman 's new book . Socially - motivated employees have happier and more productive lives . Studies show recognition at work matters more than money to employees .
Human brain is rewarded for connections with others , says Dr Matthew Smith . Social pain is just as valid as physical pain , according to Lieberman 's new book . Socially - motivated employees have happier and more productive lives . Studies show recognition at work matters more than money to employees .