Author describes pandemonium surrounding Steve Jobs press conferences . The Apple co - founder had cult - figure status in the tech world . They were rushing not to hear about the iPhone 4 . The author 's product annoucements are blockbuster events . One audience member screamed with joy as Apple announced iPad in China .
Author describes pandemonium surrounding Steve Jobs press conferences . The Apple co - founder had cult - figure status in the tech world . The author 's product annoucements are blockbuster events . One audience member screamed with joy as Apple announced iPad in China .