( CNN ) The video is beyond horrific . Appearing online Tuesday , it seems to show a Jordanian military pilot being burned alive while confined in a cage . ISIS has released footage of its killings before . But this latest video is different in key aspects , and ups the stakes in ways few could have imagined . `` It 's a kind of atrocity pornography , '' Karima Bennoune tells CNN . She is the author of `` Your Fatwa Does Not Apply Here : Untold Stories from the Fight Against Muslim Fundamentalism . '' `` It 's truly horrifying when you watch the video and you see them really relishing in inflicting suffering deliberately on another human being , and in showing that suffering to the world , '' Bennoune says . CNN is not showing images of the pilot 's killing . Here are ways in which the latest ISIS video marks a potential turning point : . The 22-minute video is highly orchestrated , shot from multiple camera angles . The pilot , Moath al-Kasasbeh , is forced to play a part in his own execution . He 's seen walking and sitting at a table , speaking , before he appears inside the cage . A member of ISIS lights a long fuse that leads to al-Kasasbeh . Fire engulfs the pilot and he eventually collapses . A bulldozer then comes to bury him , his hands sticking out from the debris . `` ISIS is in the business of propaganda and terrorism is the business of theater . And in many ways , I think they 're upping the ante in terms of the attention and the brutality that they 're engaged in , '' says Juan Zarate , a former U.S. deputy national security adviser . Zarate adds that he thinks ISIS is trying to send a message to the Arab members of the U.S.-led coalition against ISIS in Iraq and Syria . `` They 're going to be treated brutally , and in fact , maybe perhaps more brutally than other members of the coalition , '' he says . Previous ISIS videos have shown the killings of Western captives . One posted last week shows the death of Japanese journalist Kenji Goto . What makes the Jordanian pilot 's case different is that he hailed from a Middle Eastern nation taking part in the anti-ISIS coalition . Al-Kasasbeh was Muslim , as are the vast majority of those killed by ISIS . The manner of execution also is different . In previous videos , hostages were beheaded . A masked man with a British accent , dubbed `` Jihadi John , '' has appeared in at least six videos , standing near hostages . He does not make an appearance in footage of the pilot 's death . Sometimes , ISIS has threatened who it will kill next . At the end of its latest video , ISIS shows names and addresses of people it claims are Jordanian pilots . A reward is offered for their deaths . Many analysts are predicting the video will backfire on ISIS , isolating anyone on the fence about its ideology and tactics . But Maajid Nawaz , a former extremist and author of `` Radical : My Journey out of Islamist Extremism , '' makes the point that ISIS is not speaking to those who oppose it . It 's going after existing terrorists , competing with al Qaeda for foreign fighters . He tells CNN : `` This is a race to the bottom when it comes to the gruesome depictions that they 're showing . ''
ISIS has released footage of its killings before , but latest video is different in key aspects . Comment: The first thing to understand about the Islamic State ( IS ) and their ideology : They are not a religion or sect ; they are an organization that believes it's mission is to establish a