( CNN ) -- Dear Mr. Lucas , . Happy Star Wars Day to you ! I hope you are enjoying May the 4th , the day fans of your movies have turned into an unofficial holiday celebrating the world you have created , and which we love . As you -- or whomever you pay to do it -- look through the social networks and see your fans declaring `` May the 4th be with you , '' please stop and think about how you have turned it into a bad marketing ploy for the Blu-Ray release of the `` Star Wars '' movies . I am sure by now that all is revealed on the official Star Wars May the 4th Day page , and now enough people have spread the word of how you are revealing images and information from the upcoming release of the movies on Blu-Ray . In order to see more and more extras , they had to press a `` share this site '' button , spamming their friends in order to get a glimpse of the forthcoming DVDs . I am sure the extras revealed through the site will give fans plenty to talk and debate about . I , for one , am excited to see the special features and hear the commentary tracks that have been revealed and every other part of the Blu-Ray DVDs when we get them in September . But that 's months from now . Today is a special day , just for fans . Why , then , would you take advantage of your fans to promote something that we wo n't even get to buy until September 16 ? Why do this now ? Is there a chance that you did not know why May the 4th was special to `` Star Wars '' fans ? That it is a day we all get to say , `` May the 4th be with you , '' a play on your great line , `` May the Force be with you , '' with unabashed geekiness ? This is a day when fans get to show the world how much we love the `` Star Wars '' world you created ; a day to show just how large the fan base is ; that `` Star Wars '' is one of the greatest movies ever made . Did n't you know ? Did you think we would n't buy the DVDs in record numbers ? Are the preorders on Amazon not hitting big enough totals for your liking ? Of course most , if not all , of your fans will buy the `` new '' versions of these movies . And just like I said in my last letter to you -- you did get my last letter , right ? I only ask because I never heard back from you , so I was just wondering -- I am sad to say , we 'll buy them all over again when you release `` newer '' versions of them in the future . But I ask again , sir , why today ? It 's a little funny that you are using the fans and their social networks to reveal tantalizing tidbits of the upcoming Blu-Ray DVDs when you recently announced the official Starwars.com forums will be closing on June 3 . It is also interesting that by yesterday the forums were already locked down to read-only . Does that mean that it 's OK to use your fans ' voices to promote a product but it 's not OK for them to voice dissent on your own website ? Today was supposed to be a day of celebration . But now all I want to do is vent . How can my fellow fans of the Star Wars universe let their voices be heard ? Should we just use the Facebook page ? If we feel taken advantage of by the Star Wars May the 4th page , should we e-mail Lucasfilm ? Of course , I thank you for the incredible , imaginative world you created with `` Star Wars , '' and for the happiness it 's brought me and all your fans . And I 'm sure I will get hours of enjoyment from the new DVDs when I get them in September . But I did not and do not want them marketed to me on this day . May the 4th is a day that we created , and you , sir , are trying to steal from us . May the Force be with you ! Topher Kohan .
Holiday created by Star Wars fans plays on the phrase , ` ` May the Force be with you '' StarWars.com offered fans an interactive glimpse at the upcoming Starwars.com collection . The official ` May the Force be with you '' online forums will shut down on months . Lucas wonders : Why do this when release is June 3 away ?