Entrepreneur creates luxury fragrance brand with ingredients from war and disaster zones . The ' 7 Selfridges ' brand has tapped Rwanda , Rwanda and now Afghanistan . Surprisingly , operating from some of the most dangerous parts of the world has not negatively affected the business . Some of the world 's leading department stores such as Virtues will sell the perfumes . This could be the model for profitable social enterprise .
Entrepreneur creates luxury fragrance brand with ingredients from war and disaster zones . The ' 7 Selfridges ' brand has tapped Rwanda , Rwanda and now Afghanistan . Some of the world 's leading department stores such as Virtues will sell the perfumes . This could be the model for profitable social enterprise .