Production was expected to begin on the film , adapted from E.L. James ' erotic best-seller and to be directed by Sam Taylor-Johnson , in early November . NEW : ` ` Fifty Shade '' author confirms : Jamie Dornan has been cast as Christian Grey . The 31-year - old is known for modeling for Calvin Klein . He has also appeared in Disney 's ` ` Once Upon A Time '' ` ` Fifty Shades '' is expected to premiere on August 31 , 2014 .
NEW : ` ` Fifty Shade '' author confirms : Jamie Dornan has been cast as Christian Grey . The 31-year - old is known for modeling for Calvin Klein . He has also appeared in Disney 's ` ` Once Upon A Time '' ` ` Fifty Shades '' is expected to premiere on August 31 , 2014 .