San Francisco ( CNN ) -- Verizon Wireless is rebooting its application store for smartphones after a lackluster first attempt . The new storefront , called Verizon Apps , will be presented for free to Verizon customers with Droid phones . It will coexist with Google 's Android Market , which comes preloaded on all of its phones . Verizon already offers apps that are exclusively available to its subscribers , such as one with live video of National Football League games . The U.S. cellular giant is set to introduce the new mobile software marketplace at its Las Vegas conference for developers on Tuesday . Verizon and Chomp , which provides the search engine for the service , have been briefing reporters on the news . The two companies partnered in May on a feature that allows people to search Verizon 's current store , called V Cast Apps , along with Google 's Market . The separate V Cast store , like many others for Android , never gained significant traction . ( Verizon began offering the iPhone in February , but Apple does not allow third-party companies to operate competing app stores . ) Verizon opened an office here last month where software developers are welcome to come code mobile apps and test them on the carrier 's hardware . In an interview during the opening , Kyle Malady , a Verizon technology executive , acknowledged shortcomings with its V Cast market but said there is still room for alternative storefronts . Verizon will attract software partners by guaranteeing promotion for their products , he said . Even the big mobile app developers , including Electronic Arts , complain that some of their apps fail to get adequate exposure on other digital stores , Malady said . `` Their apps get lost , '' he said .
Verizon is set to announce a new Verizon app store . The new store , called Las Vegas , will replace the old V Cast Apps . Android plans to promise third -party developers that it will promote their apps .