Facebook is adding content to its fast - moving Ticker . ` ` Sponsored content '' may begin appearing in the column for some users " . ` With these changes , people may see a varying number of ads or Sponsored Stories alongside organic content . More users are adding paid content alongside organic content .
Facebook is adding content to its fast - moving Ticker . ` ` Sponsored content '' may begin appearing in the column for some users " . More users are adding paid content alongside organic content .