All of this echoes a 2011 projection by the research firm RISI , which advises the global forest products industry : `` By 2015 , most publishing paper end uses in North America , such as magazine , newspaper and book publishing , will fall 12-21 percent , compared to their 2010 levels . '' Bob Greene : With advent of digital age , paper use and demand has dropped like flies . In fact , by 2015 paper use could fall 21 % -- and then over 40 % more in the 10 years after . He says new advertising campaign ( you 'll likely read online ) makes plaintive case for paper 's value . Greene : One can marvel at , use digital media , but save spot in your heart for love of paper .
Bob Greene : With advent of digital age , paper use and demand has dropped like flies . In fact , by 2015 paper use could fall 21 % -- and then over 40 % more in the 10 years after . He says new advertising campaign ( you 'll likely read online ) makes plaintive case for paper 's value . Greene : One can marvel at , use digital media , but save spot in your heart for love of paper .