New York City 's Birth on NYC initiative will promote breastfeeding for new moms . Opponents say the campaign creates obstacles for mothers who prefer to use technology . But it can make all the difference in getting moms who want to breastfeed onto a successful track . The initiative will be put into place in 27 of the city 's 40 hospitals starting on Sept. 1 . Parenting.com 's Laura Smith says the initiative is n't as restrictive as some make it out to be .
New York City 's Birth on NYC initiative will promote breastfeeding for new moms . Opponents say the campaign creates obstacles for mothers who prefer to use technology . The initiative will be put into place in 27 of the city 's 40 hospitals starting on Sept. 1 . Parenting.com 's Laura Smith says the initiative is n't as restrictive as some make it out to be .