Sina , China 's most popular microblogging platform , has introduced a VIP paid membership package . Weibo 's VIP membership includes fifteen special features for a Q1 2012 price of 1.57 ( Weibo $ $ 13.7 million ) The free features of the site are sufficient for users , You Tianyu , an analyst at Beijing-based internet consultancy iResearch , told state newspaper , Global Times . The move is intended to monetize Weibo , as Sina Corporation posted a Q1 2012 loss of US $ 13.7 million .
Sina , China 's most popular microblogging platform , has introduced a VIP paid membership package . Weibo 's VIP membership includes fifteen special features for a Q1 2012 price of 1.57 ( Weibo $ $ 13.7 million ) The move is intended to monetize Weibo , as Sina Corporation posted a Q1 2012 loss of US $ 13.7 million .