( CNN ) -- Call it `` Occupy Facebook . '' Or , perhaps , `` UnOccupy Facebook . '' Hoping to capitalize on frustrations with the social networking giant , not to mention some of the anti-corporate sentiment bubbling up on Wall Street and beyond , entrepreneurs have launched an upstart site called Unthink . The Tampa , Florida-based startup wants to be everything that Facebook and rival Google+ are not -- and it has the manifesto and sassy YouTube video to prove it . `` I could n't wait to tell my story . I could n't believe that all this was free , '' says an actress in the video , strutting through Bohemian city streets in an off-the-shoulder T-shirt with the words `` Wild and Free '' scrawled on it . `` But I never knew that I 'd be part of some damn puppet show -- that you thought you could own me . Well , you ca n't own me ! '' Later , she confronts a guy in a Google+ T-shirt and another hoodie-wearing character with a striking resemblance to Facebook CEO Mark Zuckerberg . The video is part of a series of hype-building efforts , along with cryptic news releases promising a `` secret project '' and `` social revolution , '' that preceded Tuesday 's limited launch . Opened for invite-only beta testing on Tuesday , Unthink says it will offer an alternative to the privacy concerns some people have about using Facebook or Google 's new rival network . Facebook and Google both collect information about users to tailor advertising to them . Privacy concerns have cropped up over various features Facebook has rolled out -- from mobile check-ins to integration with other websites that can make a user 's online behavior more public if settings are n't tweaked . Unthink promises that , under its terms of use , all content will remain the property of the user . After signing up , an app lets users transfer photos and other info from Facebook to the new site . `` We worked hard for more than three years to research people 's needs and present them with a solution that will empower them , '' Unthink CEO and founder Natasha Dedis said on the company 's website . `` Our mission is to emancipate social media and unleash people 's extraordinary potential . Our -- not so covert -- mission is to spark a social revolution . We believe in people . '' Dedis said she had the idea for the site when her son wanted to join Facebook and she read what she called the site 's oppressive terms of use . According to TechCrunch , the site is bankrolled with about $ 2.5 million in investments from venture capitalists . And its business model for fighting the corporate social-media giants ? Corporate sponsorships . The site will let users either pick a participating business ( presumably one they like ) to `` sponsor '' their page or pay a $ 2 annual fee for the service . Through much of Wednesday , after tech blogs began reporting on it , pulling up the Unthink site delivered an `` over capacity '' message . Unthink is n't the first startup that has hoped to capitalize on anti-Facebook sentiment . Last spring , Diaspora raised $ 200,000 on crowd-funding site Kickstarter to develop a decentralized networking site . But more than a year and a half later , only an unfinished alpha version has been rolled out and , last month , developers sent out a plea for more money to people who have already signed up . The question , of course , is whether there 's any appetite for yet another social networking platform in a landscape dominated by Facebook , with its 800 million users , and to a lesser extent , Twitter . Even Google has struggled to pull users away from Facebook where , despite complaints , users have appeared willing to deal with occasional privacy concerns in return for a convenient online hangout populated by all their friends . But if even a small percentage of those users choose to abandon ship for the `` revolution , '' it may be enough for Unthink to declare victory .
New `` Unthink '' social networking site lets users own their content . Florida-based startup wants to be everything Facebook and Google+ are not . Video promoting the site calls Facebook and Google `` greedy giants '' The question is whether users will leave for a site with fewer fellow users .