` ` Bruno '' pays tribute to British culture in a bearskin costume at London film festivals . The Austrian fashionista is UK comedian Sacha Baron Cohen 's latest creation . ` ` ' '' has already caused controversy with gay rights campaigners . Baron Cohen 's comedy is a mirror up to many of society 's ingrained prejudices .
`` Bruno '' paid tribute to British icons in a bearskin hat at London movie premiere . The Austrian fashionista is UK comedian Sacha Baron Cohen 's latest creation . `` Bruno '' has already caused controversy with gay rights campaigners . Baron Cohen 's comedy holds a mirror up to many of society 's ingrained prejudices .