In the interconnected modern world , our behavior matters more than ever , argues Dov Seidman . He says leaders should have a two - way relationship with colleagues and students . Yet Southwest is the exception rather than the rule . ` ` Behavior has become a powerful source of social and competitive advantage , '' he says .
In the interconnected modern world , our behavior matters more than ever , argues Dov Seidman . He says leaders should have a two - way relationship with colleagues and students . ` ` Behavior has become a powerful source of social and competitive advantage , '' he says .