An increasing number of tea consumers are turning to rooibos for its health benefits . The plant grows only in South Africa 's Western Cape province . The multi - million dollar industry is fighting to protect the rooibos plant and its heritage . Producers are lobbying for the tea to be given geographical indication status .
An increasing number of tea lovers are turning to rooibos for its health benefits . The plant grows only in South Africa 's Western Cape province . The multi-million dollar industry is fighting to protect the rooibos name and its heritage . Producers are lobbying for the tea to be given geographical indication status .