Hong Kong ( CNN ) -- State-run media in China has lambasted Apple Inc. for `` unparalleled arrogance '' over alleged complaints about customer service in China . The Wednesday opinion piece in the Chinese state-run newspaper , the People 's Daily , is one of a series of attacks against the U.S. tech giant by Chinese media since a closely watched consumer affairs show aired on the Chinese state broadcaster CCTV on March 15 . CCTV alleged that Apple provides inferior service to Chinese customers , such as a warranty policy that is different from other countries . `` If you insist on challenging Chinese customers ' love and patience , and continue to be heedless , then your business will eventually decline no matter how glamorous or successful your brand is , '' said the editorial , one of several articles published this week in the People 's Daily critical of Apple . Apple declined to comment on the editorial . In a previous statement made Saturday after the CCTV exposÃ© aired , Apple said that its practices in China are `` completely legal . '' `` We have been working to exceed consumers ' expectations , and we highly value every customer 's criticism and suggestions , '' the statement said . `` Apple 's Chinese warranty is more or less the same as in the U.S. and all over the world . '' Apple also says it provides a 90-day guarantee on repairs , which is three times longer than required under Chinese law . The People 's Daily editorial also called for China to regulate the practices of foreign businesses and to protect its own consumers and the domestic market . Apple was n't the only foreign company targeted in the CCTV broadcast . Volkswagen announced last week it would recall nearly 385,000 cars in China after the CCTV program questioned the safety of the direct shift gearbox in some Volkswagen models . READ MORE : Volkswagen to recall 384,181 vehicles in China . After the CCTV broadcast aired , Chinese celebrities posted comments on social media sites in support of the program . Children 's literature writer Zheng Yuanjie wrote , `` I hope the missing part on Apple 's logo is n't their conscience , '' according to the South China Morning Post . But a comment from the Weibo account of Taiwanese-American actor , Peter Ho , that included the words `` To be published around 8.20pm '' raised suspicions that the Chinese stars had been recruited to post negative comments . READ MORE : Chinese TV caught asking celebrities to bash Apple . Ho later deleted the comment and claimed his account had been hacked . Social media sites in China have been flooded with criticism against the negative media reports about Apple , claiming that the press is avoiding more serious problems affecting the country . Analysts say that the smear campaign could be linked to Apple 's expansion in the Chinese market . China is Apple 's fastest growing market and second largest after the U.S. Apple 's sales in the greater China region , which includes Hong Kong and Taiwan , rose 67 % last year to $ 6.93 billion from $ 4.08 billion in 2011 .
Chinese media accused Apple of providing inferior service to local customers . The company has since said it will offer a free upgrade for iPhone 6 and 6S users in China starting on June 29. Apple says its practices in China are `` completely legal '' A leading Chinese newspaper lambasted Apple 's `` unparalleled arrogance '' over complaints .