( CNN ) -- If ethical shopping has a star , it 's Danny Seo , the celebrity eco-stylist who champions green consumerism from the pages of Organic Style magazine , where he 's editor-at-large , as well as his books and TV appearances . Danny 's way : Promoting a green lifestlye as fun and accessible for all . He 's helped many of Hollywood 's big hitters become more green , and been dubbed `` the new Martha Stewart '' for his enthusiasm , positivity and his practical approach to making our lives more environmentally friendly . `` Think big , '' he advises . `` Do n't worry over the small things . If you drive a lot , invest in a hybrid . If you 're renovating a house , invest in a super-efficient heating and cooling system . New floors ? Think recycled nylon carpets made from old carpets ( like Shaw flooring 's Anso Nylon material ) . One big statement really counts . '' He believes that being green does n't have to be hard work and that we can all make a difference , while living stylish , comfortable lives . He should know . Danny 's eco credentials were there from the start -- he was actually born on Earth Day ( April 22 ) -- and he started trying to change the world at a prodigiously early age . He started an environmental group when he was 12 , which grew into a national organization . He wrote his first book at 19 . When reporters from the Washington Post were interviewing him about another topic and noticed his well-decorated eco apartment , suddenly he became a green lifestyle expert . But while he does n't believe we need to give up shopping to save the planet -- far from it , that new flat screen TV you crave might actually use less energy than the tube version you already have -- he does believe that we should change the way we shop . `` We should be thoughtful consumers , '' says Danny . `` At the end of the day , we need things in our everyday life : groceries , clothes , cleaning products , transportation . I think we need to stop shopping as a weekend activity or as something to do when 'bored . ' Instead , making purchases when you need to can lead to a more responsible form of shopping . `` If a refrigerator breaks and you ca n't repair it , then do n't you need to buy a new one ? Why not get the most energy efficient model you can find ... that 's a win-win scenario . '' The cheaper and better option . Despite the upscale image of many stylish , environmentally-friendly products - and the perceived high cost of organic food -- Danny firmly believes that going eco does n't have to be expensive . `` A Stella McCartney organic cotton T-shirt . Yes , it will be expensive , '' he says . `` But Stella McCartney has always been expensive . A JCPenney organic cotton T-shirt can also be bought for just $ 15 . It all depends where you shop . `` For people who complain that hybrid cars are too expensive , why not look at used cars ? I found a Toyota Prius with only 10,000 miles on it for about 40 percent off the sticker price . Not bad . '' Because green issues are becoming much more a part of the public consciousness , big brands are `` greening '' their products and eco choices are becoming much more widely available - making it much easier for ordinary consumers to make the switch . `` About ten years ago , it was tough , '' he says . `` You had to order your recycled paper toilet paper via catalogue ! Today , it 's a lot easier to find everyday green products in stores all over the country . There 's a huge demand for quality , well-made , stylish eco-friendly products . My work with JCPenney proves that going green has gone to the mainstream . `` You can buy Method non-toxic cleaning products in stores like Target , Duane Reade and even Staples stores . And all the mainstream grocery store chains carry a wide variety of organic foods ... even generic food has gone organic ! '' All of which means we are seeing a new generation of ecologically-aware shoppers . But they are not , as you might imagine , the young , early adopters . `` I get emails everyday from people asking , 'where can I find a green version of this or that . ' And it 's from people you 'd never expect : My parents ' generation . `` When I saw a Method hand soap sitting on my parents ' kitchen counter , I knew things have changed . '' For Danny , the key to successfully moving what was a marginal concern into the mainstream is showing people that the less polluting , less wasteful option does n't have to be a pious choice -- it can actually be easier , cheaper and just as stylish as well . `` In my world , I do it with beautiful photos , inspiring text , and how-to information , '' he says . `` My books are full-color , gorgeous and fun . My TV segments are instructional , but solutions-oriented ... not gloom and doom . And I make it easy with online resources , simple web clicks and right-to-the-point answers . No wasted time ! ''
Kim ##berley has been called the ' new Martha Stewart '' for the green generation . Upbeat and practical advice has been given by many celebrities . ' Go big ' is his advice as going green can also be a cheaper and better option .