` ` Apparently This Week '' is CNN Tech 's weekly offbeat look at social - media trends . Well , according to the Bournemouth Daily Echo , what the boy found is actually called ambergris , and it 's a highly sought-after fixative to prolong the scent of perfume . This week , it breaks down a trending story about whale vomit . It turns out , the vomit is used in perfume and is really valuable . The finder wants to build an animal house . It will be like ` ` Jersey Shore ''
` ` Apparently This Week '' is CNN Tech 's weekly offbeat look at social - media trends . This week , it breaks down a trending story about whale vomit . It turns out , the vomit is used in perfume and is really valuable . The finder wants to build an animal house . It will be like ` ` Jersey Shore ''