( CNN ) -- If masculinity could take the form of a 2-inch frosted cupcake , David Arrick would have the recipe . His New York cupcake company , Butch Bakery , is an anomaly in a world seemingly dominated by all things dainty and cute . Arrick refuses to serve the `` frilly , pink-frosted , sprinkles-and-unicorns '' variety . Instead , customers can proclaim their machismo with cakes made with beer , whiskey , bacon and crushed pretzels . `` It was born out of necessity and a love of buttercream , '' Arrick said of his 9-month-old business . Each Butch cupcake sits under a generous layer of frosting and a chocolate disc with a camouflage , wood grain , plaid , houndstooth or other `` manly '' pattern . Like a mixed-martial arts fight , Arrick 's cupcakes can pack a serious punch . Six of his 12 varieties feature alcohol -- and customers feel the hit . `` The ones with alcohol are actually pretty potent , '' said David Barrineau , who ordered Butch cupcakes as a joke for the men and women in his advertising agency . `` The first one I tried ... it had wood grain on it . It definitely had whiskey in it , '' Barrineau said . `` I think we all got a buzz from these -- it was pretty strong ! '' But can whiskey-infused cupcakes disguised in camo really transform cupcakes into macho fare ? `` I think if you try them , you would n't have to ask , '' Barrineau said . Arrick said he does n't think the average man would necessarily turn down a pastel , ladylike cupcake . `` Men like to eat , '' he said . `` I 'm not saying I 'm not going to go for a cupcake with a peony on it . '' But , if given the option , `` a guy is going to go for the one that has camo or plaid on it . '' The flour-and-frosting world seems a far cry from Wall Street , home to a major law firm where Arrick worked as an asset-backed securities attorney . But like many in 2007 and 2008 , Arrick 's career caved unexpectedly . `` I was laid off . I did n't know what I was going to do , '' he said . `` I 'm 40 years old , I have student loans out the wazoo . What am I going to do ? '' As Arrick looked around the streets of New York and mulled his options , he marveled how the city 's vast array of bakeries and cupcake shops kept growing and making money during a recession . But all the cupcakes seemed too cookie-cutter . `` There 's been a vacancy in the market with marketing toward men , '' he noticed . That 's when the epiphany hit . Arrick liquidated his 401 ( k ) and gambled $ 25,000 on the macho bakery of his dreams . Butch Bakery went from selling 40 cupcakes a week to 400 cupcakes a week -- all without a storefront . The bakery operates out of a commercial kitchen shared with other businesses and sells its manly confections online . While most cupcakes are , stereotypically , feminine or frilly , Arrick is keenly aware that he himself is playing on stereotypes with his use of bacon , beer and in-your-face manly advertising . `` It 's so tongue-in-cheek , '' Arrick said . Ironically , 95 percent of Butch Bakery 's customers are women . Arrick said many are searching for creative gifts after exhausting cliche ideas such as neckties . Arrick has received order requests from around the world , including from troops in Iraq and Afghanistan . Kathryn Donaldson tried to place an order for her husband , who is stationed in South Korea . Donaldson said the Butch baked goods would be the perfect pick-me-up for soldiers overseas . `` The stuff we send them , it means a lot to them , '' Donaldson said . `` We can send them care packages and everything , but something like that is so much more special because it 's so unique . We ca n't do the flavorings like rum and coke . We ca n't figure out how to make them taste like rum and coke . '' Butch Bakery delivers to Manhattan , Queens and Brooklyn , but does not ship out-of-state . Arrick said his growth is limited by storage and oven space , but he hopes to start shipping orders outside New York by the end of this year . Arrick does n't have a target date for setting up a storefront . But Barrineau , a loyal fan of the `` Tailgate '' cupcake , says he can already forecast the entrepreneur 's future : . `` I think he would see a line of big , hairy men waiting in line for cupcakes . ''
Butch Bakery features flavors such as mojito , beer run and jackhammer . Founder David Arrick was an attorney for a Wall Street law firm before he was laid off . Most of Butch 's customers are women .