( CNN ) -- Facebook 's Ticker , the fast-scrolling tote board of pretty much everything your friends are doing , is ready to start selling you stuff . `` Sponsored stories '' -- in other words , posts that someone paid for -- reportedly will begin appearing in the feed in the top right corner of home pages . A Facebook spokesman confirmed that changes are on the way . `` We recently made some changes to Facebook that help surface more engaging content , whether paid or organic , to people using Facebook , '' spokesman Andrew Noyes said in an e-mail . `` With these changes , people may see a varying number of ads or Sponsored Stories alongside organic content . In testing , we 've found this leads to more engagement with for both paid and organic content . '' A marketing news website -- ClickZ -- reported this weekend that a Facebook spokeswoman said ads would begin appearing in the Ticker for some users Monday . `` Sponsored stories '' have appeared on Facebook for some time , targeted to individual users based on their activities on the site . In some instances , they can be triggered by friends ' activities -- say , if they `` like '' a particular brand 's page . Currently , they appear in the Ticker on the `` canvas pages '' of apps . Those are the pages you 're on when you 're playing a game or using some other app that needs its own page to run . Weaving sponsored content into organically appearing posts is a trend that 's been growing as sites look to cash in on their popularity . Story-sharing sites StumbleUpon and Digg already sprinkle sponsored ads among the stories they recommend to users . Twitter offers `` sponsored tweets '' and `` promoted '' trending topics -- a status that usually has to be earned by popularity alone . The Ticker was one of the most discussed new wrinkles when a host of Facebook changes were rolled out in September . Critics called it distracting -- a constantly buzzing home for oversharing of the highest order . ( The comparisons to Twitter 's fast-moving updates , for better or for worse , are hard to ignore . ) But as with many Facebook changes , complaints died down in the weeks that followed as users either got used to the feature or entered a realm of quiet acceptance .
Facebook is adding ads to its fast-moving Ticker . The company said it will use the new ad platform for a variety of purposes, including helping advertisers reach more people and better target their ads. More sites are incorporating sponsored content alongside organic posts .