Oscar ##s would have cost the city an estimated $ 400 m . Truck drivers , caterers , make - up artists would be among worst hit . Jewelry designers like Chopard generate $ 100 m in publicity on Oscars night . Everyone was thinking , what 's gon na happen ? '' Films which achieve success on the night can expect box office cash prizes .
Oscar ##s would have cost the city an estimated $ 400 m . Truck drivers , caterers , make - up artists would be among worst hit . Jewelry designers like Chopard generate $ 100 m in publicity on Oscars night . Films which achieve success on the night can expect box office cash prizes .