( CNN ) Palm Beach is just an aisle away . Retail giant Target announced Tuesday its latest designer partnership , with Lilly Pulitzer -- sorority-girl favorite and the queen of bold American resortwear . The 250-piece collection , which launches April 19 , will feature apparel , accessories and shoes for women and girls , as well as home decor in 15 exclusive prints . `` This spring , we wanted to offer our guests a collection that embraced color , print and pattern in a bold , fresh way , '' Stacia Andersen , Target 's senior vice president of apparel and accessories , said in a release . `` As we started to think about the perfect partner to collaborate with , Lilly Pulitzer was the clear choice given the brand 's inspiring heritage , authority with print and pattern and resort-chic aesthetic . '' Pulitzer herself died in 2013 at the age of 81 , but the brand lives on . Her sleeveless , collarless shift dresses became a signature of the Palm Beach , Florida , party set after she starting selling them from a juice stand in 1959 . Lilly shifts for adults currently retail from about $ 188 to upwards of $ 288 . Because of her socialite roots ( her designs were a favorite of former schoolmate Jacqueline Kennedy ) , many Lilly lovers on social media were n't seeing the bright side of the design partnership . Target contends that the everyman appeal is the crux of such collaborations : to offer upscale labels at a more modest price point . The big box store has collaborated on capsule collections with design powerhouses like Phillip Lim , Zac Posen , Prabal Gurung , Jason Wu and Joseph Altuzarra . In 2011 , Missoni for Target famously caused the retailer 's website to crash several times and led to an uptick in utter fashionista hysteria for online marketplace eBay . `` The Lilly Pulitzer for Target collection marks a new chapter for our brand , and we 're excited to give Lilly fans everywhere , including those who have loved the brand for years and those who will get to know it for the first time through this collaboration , a chance to experience this incredibly chic lifestyle collection , '' said Jane Schoenborn , Lilly Pulitzer 's vice president of creative communications .
Lilly Pulitzer is the latest designer to collaborate with Target . The collection will be available on April 19 . Pulitzer died in 2013 , but her preppy clothing line continues .