( CNN ) -- Don Crisman has never missed a Super Bowl . `` My family knows not to die on Super Bowl Sunday , '' he said , `` because I wo n't make it to the funeral . '' And with great game attendance comes myriad memories . The 74-year-old Rhode Island native paid $ 8 to see Green Bay defeat Kansas City at the first AFL-NFL championship in 1967 . Thirty-five years later , he roared with fellow Patriots fans as kicker Adam Vinatieri nailed a 48-yard field goal to beat the Rams in Super Bowl XXXVI 's final seven seconds . He barely noticed Janet Jackson 's infamous `` wardrobe malfunction '' during Super Bowl XXXVIII 's halftime show in 2004 . Now , he 's ready for the Steelers-Packers matchup in Dallas , blizzard or otherwise . Crisman is one-fourth of the `` Never Miss a Super Bowl Club , '' an exclusive group featured in Visa 's latest advertising campaigns . Test your Super Bowl knowledge . He and three other men boasting a perfect attendance record -- 49ers fan Larry Jacobson , Steelers fan Thomas Henschel and Packers fan Robert Cook -- can be seen in the national commercials , flashing more than four decades of Super Bowl ticket stubs . `` Sports fans see the Super Bowl as the pinnacle of U.S. sporting events -- an American institution , really , '' said Alex Craddock , head of Visa 's American marketing . `` This year , our NFL campaign was developed to celebrate the passion that fans have for the sport of football and the Super Bowl . '' Members of the club , who met and devised their name when a reporter profiled them individually for an NFL media guide , will attend their 45th Super Bowl on Sunday . This time , the game 's on Visa 's tab . `` 44 years , 44 games , and we never had a free ticket , '' Jacobson said . `` This is a pretty good deal for me . '' Are you planning a Superbowl trip ? Jacobson , who went to the first Super Bowl to impress a date , said he spends thousands of dollars yearly to fund his football obsession . `` The game is an excuse to travel , '' he said . `` We 've been to Disney World , the beach , all over , the week of the Super Bowl . It 's even better knowing I 'm on a vacation while my friends are working . '' The club members do n't intend to break their Super tradition anytime soon . Crisman said he 'll keep going for `` as long as the Big Guy Upstairs allows . '' `` Just before playoff time , there 's a big magnet somewhere in the sky drawing me in the direction of the game , '' he said . `` It 's kind of a crazy , expensive odyssey I 'm on . A pilgrimage -- whatever you want to call it . ''
Larry Jacobson and 44 other men have never missed a Super Bowl . When a reporter introduced the men to one another , the `` Never Miss a Super Bowl Club '' began . On 2004 , they will attend their first Super Bowl .