Betty Draper , `` Mad Men '' January Jones , the actress who has played Betty Draper ( now Francis ) since 2007 , has said that putting on her character 's early 1960 's garments is a key part of her process . Mary Tyler Moore played the coolly capable stay-at-home mom who 's only seen on TV . Donna Reed wore classic Park Avenue favorites like YSL . Kristen Davis modernized the typical TV housewife 's wardrobe .
Mary Tyler Moore played the coolly capable stay-at-home mom who 's only seen on TV . Donna Reed wore classic Park Avenue favorites like YSL . Kristen Davis modernized the typical TV housewife 's wardrobe .