`` If you have to take time to say 'sorry , ' you 're not being authentic , '' ethicist says . There was a time , she says , when people viewed apologizing for your actions as weak . Comment: `` I 'm sorry '' in February . Society needs apologies , but `` serial apologies ... never work , '' business ethics expert says .
`` If you have to take time to say 'sorry , ' you 're not being authentic , '' ethicist says . Comment: `` I 'm sorry '' in February . Society needs apologies , but `` serial apologies ... never work , '' business ethics expert says .