High-end fashion labels are investing millions to create luxury shopping experiences . Renowned architects such as Peter Marino have designed stores around the world . `` If you 're there in the store , the idea is to see the merchandise , touch the merchandise and hopefully get some kind of emotional response out of it , '' he said . Comment:
High-end fashion labels are investing millions to create luxury shopping experiences . Renowned architects such as Peter Marino have designed stores around the world . Comment: