Invisible Children 's `` Kony 2012 '' cemented the legitimacy of social media for global engagement , says World Bank . But the TMS Ruge social media strategist says the film created `` wrong conversation and wrong buzz '' . The advent of social media brought so many unheard voices to the fore , and with that voice came self-actualization . Film told same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . TMS Ruge expects the Ugandan engaged in this conversation to realize that they have a right to exercise their agency .
Invisible Children 's `` Kony 2012 '' cemented the legitimacy of social media for global engagement , says World Bank . But the TMS Ruge social media strategist says the film created `` wrong conversation and wrong buzz '' . Film told same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . TMS Ruge expects the Ugandan engaged in this conversation to realize that they have a right to exercise their agency .