Coach Moore : As he faces death , A - Rod plays martyr besieged by forces out to get him . He says do n't buy it . It 's denial common to fallen sports stars , from Pete Carroll to Armstrong . He says in Liars Hall of Fame , first come accusations , then denial , and confession . Why ? Moore : Lying sports stars ca n't accept fall ; think if they can lie enough , it 'll be true . `` Athletes get hooked on notoriety and fame . Do n't buy it .
Coach Moore : As he faces death , A - Rod plays martyr besieged by forces out to get him . He says do n't buy it . It 's denial common to fallen sports stars , from Pete Carroll to Armstrong . He says in Liars Hall of Fame , first come accusations , then denial , and confession . Why ? Moore : Lying sports stars ca n't accept fall ; think if they can lie enough , it 'll be true . Do n't buy it .