( CNN ) -- In the digital age , consumers expect more and more from their cars , and all brands are pushing the technological envelope . Swedish car company , Volvo , is hoping to deliver on the driver 's expectations , adding an option that 's far beyond anything that 's under the hood . Klas Bendrik , CIO of Volvo Car Group , is one of the brains behind the Roam delivery service , which aims to make e-shopping and deliveries more convenient . CNN : How does Roam work ? Klars Bendrik : How it would work is that a customer , via an online store , places a purchase then chooses the car as the delivery point . Then the transportation company gets the opportunity to deliver the goods directly to the vehicle and via a digital key , the transportation company is granted access to the customer 's vehicle . When the delivery has been made , the customer gets a confirmation back that the delivery has been done . CNN : How will you allay customer safety fears in giving complete strangers access to their vehicle ? KB : When it comes to safety and security , this is very important to us within Volvo cars . That goes for physical safety as well as virtual safety , so in this we 're working heavily with digital keys and digital certificates in order to ensure security for our customers . The customer grants that the delivery can be made and then gets the confirmation back once the delivery has been made , and that specific digital key ceases to exist . CNN : What challenges have there been in orchestrating this venture ? KB : One of the biggest challenges has been that Volvo is only one part of the delivery chain with online shoppers . There 's transportation companies , our customers and our vehicles , and bringing those aspects together has been one of the most challenging part . CNN : What are the benefits of using Roam ? If you take the example of consumers , online shopping is one of the areas where consumers can save time , money , and also add convenience to their lives . One of the challenges with online shopping is actually the delivery . When the delivery is supposed to be made , for example to homes , or in suburban areas , that becomes a hassle ; because the owner of the house is working , out of town and the delivery is sometimes bouncing . So the delivery company usually tries to make the delivery not only once , maybe twice , even three times . The Roam delivery service actually adds convenience and simplicity both for the customers and as well as for the distribution companies . The challenge now [ is ] to perfect the concept and get delivery companies to buy into the innovation . CNN : What effects will the service have on the automotive industry ? What we see today is that the car becomes connected , the customer becomes connected , that actually means that the car is part of the digital ecosystem and is integrated in the network society . And that has the opportunity to add additional services , connected services , to us as a society and also to us owners of the vehicle . And this is an area where we can see a rapid change within the automotive industry . READ MORE : Uber gets into the delivery game with Rush . WATCH : Turning mobile advertising on its head . READ MORE : The driverless vehicle is upon us .
Volvo 's Roam service will deliver products to the trunks of customers ' cars . They believe the venture will avoid frustrating time spent waiting at home for packages to be delivered . Comment: