In a new ad campaign , Coca-Cola calls obesity `` the issue of this generation '' Coke has previously been a target in an anti-obesity campaign . Two-thirds of American adults are either overweight or obese -- and the problem is only getting worse . The company is also trying to get people thinking about what they eat and how much sugar their bodies are consuming every day.
In a new ad campaign , Coca-Cola calls obesity `` the issue of this generation '' Coke has previously been a target in an anti-obesity campaign . The company is also trying to get people thinking about what they eat and how much sugar their bodies are consuming every day.