Tiger Woods signs new endorsement deal with Swiss watch-maker Rolex . American had been dropped by big-name sponsors after scandal broke . The golfer has signed a five-year contract worth an estimated $90 million to be the face of Rolex's luxury watch brand. Woods will play PGA Tour fall season event in California , starting Thursday .
Tiger Woods signs new endorsement deal with Swiss watch-maker Rolex . American had been dropped by big-name sponsors after scandal broke . This week he was named Forbes ' most valuable athlete despite form slump . Woods will play PGA Tour fall season event in California , starting Thursday .