Netflix users who stream video to their televisions will be seeing a major overhaul in the next few days . The company has announced what it 's calling the biggest update ever for its more than 40 million streaming customers , rolling out a more visually rich design that will be the same regardless of what kind of device is used to bring videos from the Internet to the TV . `` This is the biggest change in how Netflix looks on a TV , '' said Chris Jaffe , Netflix 's vice president of product innovation . Netflix says that the majority of the 1 billion hours of video its users stream each month is viewed on televisions , via TV apps or devices like the Roku , Blu-ray players or gaming consoles . Under the new format , which began rolling out Wednesday , clicking on a show or movie will call up a full-page description , with multiple images and an explanation of why Netflix recommended it for you . Descriptions of the videos will be sharper , Netflix says , and users who choose to let Netflix access their social-media profiles will get recommendations based on their activity and friends ' activity , as well as on videos they 've watched in the past . Until now , most versions of Netflix streaming looked like a relatively flat grid , consisting of row after row of suggestions based , generally , on what kind of videos had been streamed by the user in the past . `` The new interface , which has been two years in the making , is a visually striking departure from the familiar grid of movie tiles and boxes , and it is designed to be mirror the experience of TV watching : you click the remote and something happens , '' wrote Miguel Helft in Fortune . Other new features include expanded support for Netflix Profiles , a way to let people in the same household customize their experience , and support for voice controls on Xbox 360 . Post-Play , the feature that automatically starts the next episode of a TV show you 're watching or suggests others when you 're done , also is being redesigned . Netflix says the update will take about two weeks to reach all devices , which include PlayStation 3 , PlayStation 4 , Xbox 360 , Roku 3 , and new and future smart TVs and Blu-ray players . Some older smart TVs and Blu-ray players may receive the new look if manufacturers update them , and the overhaul will be added for the Roku 2 box early next year . One set-top box that wo n't be getting the update is Apple TV . That system has `` specific templates that are set by Apple , '' according to Netflix . Netflix says it has more than 31 million U.S. subscribers to its streaming service , plus almost 10 million international subscribers .
Netflix is getting more visual on TV with a major new update . The overhaul is the company 's biggest ever for TV , a spokesman says . Clicking a show or movie will give a full-page description with images . The new user interface is available across multiple devices and consoles .