( CNN ) -- Continental Airlines has matched Delta Air Lines ' recent checked-luggage fee increase , a Continental spokeswoman says . Delta and Continental passengers paying online for checked bags will be charged $ 23 for the first bag and $ 32 for the second . Delta 's online fees are rising by $ 8 for the first checked bag and $ 7 for the second . Continental 's fees are rising by $ 5 for each bag . The new Delta rates start Tuesday and apply to tickets purchased on or after January 5 . Passengers who bought tickets before that date will pay the old rates , Delta spokeswoman Susan Elliott said . Continental matched Delta 's updated fees late last week , spokeswoman Mary Clark said . The increase on Continental applies to passengers who purchased tickets on or after January 9 for travel on or after January 16 . Those checking in bags at the airport will shell out even more : $ 25 for the first bag , $ 35 for the second on both airlines . Some passengers -- such as first-class fliers , some frequent fliers and military personnel on deployment -- are exempt from most checked-luggage fees . Delta and Continental luggage fees now are among the highest in the industry . US Airways also charges $ 25 for the first checked bag and $ 35 for the second bag when checked in at the airport . Online , the airline charges $ 20 and $ 30 for the first and second bags . United Airlines charges $ 20 for the first checked bag and $ 30 for the second bag at the airport , and $ 15 and $ 25 online for the first and second bags , respectively . American Airlines charges $ 20 for the first checked bag and $ 30 for the second bag , both online and at the airport . Most major air carriers started adding checked-bag fees in 2008 . The airlines reported collecting nearly $ 740 million in baggage fees in the third quarter of 2009 , according to U.S. Bureau of Transportation Statistics . On discount carrier Southwest Airlines , the first and second checked bags are free . JetBlue offers a free first checked bag and charges $ 30 for the second .
Online rates for checking in will be $ 23 for the first bag , $ 32 for the second . Checking in fees at airport will be even more : $ 25 for first bag , $ 35 for second . New ##bie rates start Tuesday ; Continental rates are for travel on or after January 1st .