Actor Joselito Ortega will use capes embroidered with the words ` ` Gay Up '' ` ` Gay Up '' is the name of a non - alcoholic soft drink in Mexico . Industry experts : This is the first endorsement deal of any kind for Ortega . First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gay six or seven times .
Actor Joselito Ortega will use capes embroidered with the words ` ` Gay Up '' ` ` Gay Up '' is the name of a non - alcoholic soft drink in Mexico . Industry experts : First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gay six or seven times .