Rancho Palos Verdes , California ( CNN ) -- Google Glass , the wearable technology from the search giant , is gaining a ton of buzz . But Apple CEO Tim Cook is not a huge fan of its potential . `` I think from a mainstream point of view , this is difficult , `` Cook said , referring to whether a lot of people will want to pay $ 1,500 to buy the product . In recent weeks , Google Glass , a piece of computing hardware wrapped around the face , has been distributed to its first group of beta testers in the real world . Cook noted that he needs glasses to see and questioned whether people would want wearable technology on their faces . `` I do n't know a lot of people that wear them ( glasses ) that do n't have to , '' he said . Cook was speaking at the `` All Things D '' technology conference Tuesday evening . The annual event draws hundreds of technology executives from around the world . Questioned by moderators Kara Swisher and Walt Mossberg , who manage the technology blog by the same name , Cook seemed to hint that Apple may someday enter the `` wearables '' market , but declined to be specific . Speculation has been rampant in recent months that Apple might unveil an iWatch . `` I think there are lots of things to solve in this space . It 's an area that 's ripe for exploration , `` he said . Cook was also questioned about whether Apple is losing its `` cool factor , '' with competitors such as Samsung and HTC getting good reviews for their new phones armed with cutting edge features and larger screens . `` Is Apple in trouble ? Absolutely not , '' he said , citing statistics that customers use their Apple products more than the company 's competitors . For instance , he said , 59 % of smartphone web traffic comes from IOS , the operating system that powers the iPhone . Even so , Android phones are now significantly outselling iPhones worldwide . `` Winning has never been about making the most , '' he said . `` Our north star is always on making the best products . So we always come back to that . ''
` ` From a mainstream point of view , this is difficult , ` ` Google CEO Tim Cook says of Google Glass . Cook spoke Tuesday night at a tech conference in suburban Los Angeles . Google Glass is a piece of computing hardware wrapped around the face . It has been distributed to its first group of beta testers in the real world .