There , Reverend Call also happened to sell whiskey that he distilled himself . To this day , nobody knows exactly when Jack Daniel was born . Daniel 's `` uniform '' : formal knee-length coat , vest , tie , and a wide-brim planter 's hat . Origin of `` No . 7 '' : Daniel was assigned a district tax assessment number of 7 . The reason for the discrepancy is that in those days ( before computers ) it took several weeks to get an answer from the government about how much you owed them.
To this day , nobody knows exactly when Jack Daniel was born . Daniel 's `` uniform '' : formal knee-length coat , vest , tie , and a wide-brim planter 's hat . Origin of `` No . 7 '' : Daniel was assigned a district tax assessment number of 7 . The reason for the discrepancy is that in those days ( before computers ) it took several weeks to get an answer from the government about how much you owed them.