Larry Jacobson and 44 other men have never missed a Super Bowl . When a reporter introduced the men to one another , the `` Never Miss a Super Bowl Club '' began . Crisman is one-fourth of the `` Never Miss a Super Bowl Club , '' an exclusive group featured in Visa 's latest advertising campaigns . On 2004 , they will attend their first Super Bowl .
Larry Jacobson and 44 other men have never missed a Super Bowl . When a reporter introduced the men to one another , the `` Never Miss a Super Bowl Club '' began . On 2004 , they will attend their first Super Bowl .