Draw for the UEFA Champions League to take place in Switzerland on Friday . Holders Barcelona are favorites to retain their crown . The final is worth an estimated $ 421 million in economic terms , according to sponsors . TL;DR A new study says that soccer fans spend more money at sporting events than any other group of people.
Draw for the UEFA Champions League to take place in Switzerland on Friday . Holders Barcelona are favorites to retain their crown . The final is worth an estimated $ 421 million in economic terms , according to sponsors . This year 's final will be held in Madrid , Spain , on May 22 .