. Bare : The Ice Cream Challenge is eye rolling , it seems gimmicky . Bare : But it may signal a new kind of trust and peer - to - peer fund - raising which will stick around . He says the demographic shift and arrival of the sharing economy change models of charitable giving . Bare : The rise of peer influence may send a shock to the foundations of traditional fund - raising .
John Bare : The Ice Bucket Challenge invites eye rolling , it seems gimmicky . Bare : But it may signal a new kind of activism and peer-to-peer fund-raising which will stick around . He says the generation shift and arrival of the sharing economy change nature of charitable giving . Bare : The rise of peer influence may send a shock to the system of traditional fund-raising .