Designers get carried away with look and feel and function and lose sight of cost , manufacturer ability , distribution and market . Wilkinson Sword , a world-renowned designer is responsible for products including cordless kettle . He has worked with household brands including UK , CNN and Nestle . In addition to running his own design firm , he is now a mentor on Unilever 's Blueprint .
Wilkinson Sword , a world-renowned designer is responsible for products including cordless kettle . He has worked with household brands including UK , CNN and Nestle . In addition to running his own design firm , he is now a mentor on Unilever 's Blueprint .