`` It is especially damaging because of their increased public profile , '' says John Amaechi . The Nigerian government has been trying to crack down on the practice for years. Kobe Bryant was fined $ 100,000 for his statement . Chicago Bulls center Joakim Noah was fined $ 50,000 for his slur .
`` It is especially damaging because of their increased public profile , '' says John Amaechi . Sports leaders can `` turn these negative events into a positive teachable moment , '' expert says . Kobe Bryant was fined $ 100,000 for his statement . Chicago Bulls center Joakim Noah was fined $ 50,000 for his slur .