( CNN ) -- Now it 's about family . A new heartbreaker television ad from the Democratic candidate looking to wrest Mitch McConnell from his perch atop the Republican Party in the Senate makes Medicare a gut issue . The ad describes the struggle of Alison Lundergan Grimes ' grandmother after her husband 's stroke . `` My husband was a strong person , but the stroke just took everything away , '' says Grimes ' grandmother , Elise Case , in the ad . `` I remember that day , when my mom called . The world stopped , '' said Grimes . Grimes ' new ad costs six figures , is 60 seconds long and airs statewide in Kentucky Thursday , days after a six-figure ad broadcast by McConnell , the Senate Minority Leader . That ad pinged Grimes for supporting Obamacare . `` Grimes twice supported Obama 's platform for Obamacare , '' says the narrator in McConnell 's latest , which is a response to Grimes ' earlier skeet-shooting attack . Grimes has in the past criticized McConnell 's votes to defund the Affordable Care Act . Focusing on Medicare pulls at different heartstrings , however , and can cause a limited group of voters to abandon normal political alliances , a tactic especially helpful in the tight race between Grimes and McConnell . `` My grandfather was a proud man , '' says Grimes in her latest ad , entitled , `` A Proud Man , '' which is interspersed with old photographs of her grandfather and grandmother . He `` did n't want to ask for help , but they needed it , '' she says . For 10 years the Case family struggled to afford medicine when Grimes ' grandfather was left unable to work or speak after the stroke . `` We scrimped and saved , because suddenly our finances were going for medical bills , '' said Case . Grimes has attacked McConnell on Medicare before , bashing a McConnell vote on Medicare that she said cost a coal miner a $ 6,000 increase in medical bills . And she has featured her family in at least one political ad while running for secretary of state in 2011 . That ad , which featured both of Grimes ' grandmothers , was widely credited for her 61 % victory in that race . Grimes ' father , Jerry Lundergan , is a political bigwig in Kentucky ; a former Kentucky Democratic Party chairman with close ties to Bill and Hillary Clinton . In her current political ad with family , Grimes said , `` Sen. McConnell has voted over and over again to raise seniors Medicare costs . I 'll never do that , '' then she hugged her grandmother and approved the message . McConnell hits back against Grimes ' skeet-shooting ad .
Alison Grimes ' ad features family to attack Mitch McConnell on Medicare . Grimes ' grandmother talks about her husband 's stroke in the ad . Her family was also featured in an ad during Grimes ' 2011 campaign .