Big data deemed as the 'new oil ' according to experts . Comment: `` The hard part is how to change the culture and the business processes to make use of that new source of data . '' Amazon and Netflix are leading the big data revolution , analyzing customer data to predict what they 'll want to buy in the future .
Big data deemed as the 'new oil ' according to experts . Comment: Amazon and Netflix are leading the big data revolution , analyzing customer data to predict what they 'll want to buy in the future .