US Latch on NYC initiative will promote breastfeeding for new moms . Opponents say the campaign creates obstacles for mothers who prefer to use formula . The initiative will be put into place in 40 of the city 's 40 hospitals starting on September 2 . She dubs Bloomberg 's initiative an `` anti-formula crusade '' and writes that breastfeeding hardly needs a policy-backed boost , stating , `` a mere 50 years ago , 75 percent of American infants were using formula ; breastfeeding was the odd way to feed a child . '' NYC 's Whoopi Goldberg says the plan is n't as restrictive as some make it out to be .
US Latch on NYC initiative will promote breastfeeding for new moms . Opponents say the campaign creates obstacles for mothers who prefer to use formula . The initiative will be put into place in 40 of the city 's 40 hospitals starting on September 2 . NYC 's Whoopi Goldberg says the plan is n't as restrictive as some make it out to be .