San Francisco , California ( CNN ) -- Punch lines about hygiene products flooded the blogosphere on Wednesday only moments after Apple Inc. announced it would call its new touch-screen computer the `` iPad . '' `` The mocking goes along the lines of : Yes , the iPad is small , lightweight and slim . But can you swim with it ? '' wrote the Los Angeles Times ' tech blog . The term iTampon -- a riff on the fact that the iPad can be taken to sound more like a maxipad than a slick new computer -- was the third most-talked about trend on Twitter on Wednesday evening . Do you think the iPad name is a flop ? Some female bloggers wrote that Apple seemed not to have any women on its marketing team . `` With `` iTampon '' quickly emerging as a trending Twitter topic , it 's probably safe to say that many women found themselves cringing as they asked , 'Do any women work at Apple ? ' `` wrote Annie Colbert on the blog `` Holy Kaw ! '' The tech community has discussed the name for Apple 's new keyboard-less computer for months if not years . Rumor had it that the device might be called the iSlate , but one reporter at Apple 's San Francisco event joked that the term `` slate '' might sound too ancient or heavy for a lightweight lap computer . Steve Jobs describes iPad at event . `` Slate is a little bit 'Flintstones , ' `` said Stephen Hutcheon , an editor at The Sydney Morning Herald , a newspaper in Australia . It 's also unclear what people should call the category of computers that now includes the iPad . Some refer to computers without keyboards and with touch-screens as `` slate computers . '' Others call them tablets , a term that also can refer to '90s devices with keyboards and pens attached . After Apple unveiled the iPad at an invitation-only event , some tech journalists said they thought the jokes about feminine hygiene would dissipate soon . The name `` iPod '' sounded strange at first , for example , and now is a part of the standard vocabulary , said Hutcheon . `` If you think of iPods in 2001 , we probably got the same smirks , '' he said . `` I think the jokes will disappear . '' He added that one could take `` pad '' to mean `` home , '' which is where Apple CEO Steve Jobs hopes many people will use the iPad to read books , watch movies and the like . Andy Ihnatko , a tech columnist at the Chicago Sun-Times , said Apple could call its new gadget a `` mangled baby duck '' and people would still buy it , both because Apple has sex appeal and because the iPad is a good product . `` With the right device , marketing does n't really matter , '' he said . The name iPad sticks with Apple 's `` i '' line of branding and is therefore a smart move , said Jacqui Cheng , a senior writer at the tech site Ars Technica . `` I do n't hate it , '' she said of the name . `` I do n't know if I love it , but it 's OK. '' Share iReport reaction of the iPad . Still , the torrent of online jokes about the iPad could stick in consumers ' minds . It seems particularly damaging that MADtv was making fun of the iPad name long before Apple ever introduced its new product . A years-old comedy skit from the show circulated the Internet on Wednesday . It shows two women discussing an Apple period-maintenance device called the iPad . As Twitter user @ DontStealMyPen notes snarkily , the botched iPad name has the potential to alter shopping habits : . `` Will women send their husbands to the Apple store to buy iPads ? '' the user wrote .
New Apple product called the ` ` iPad '' is available online . Bloggers say the computer looks like a feminine hygiene product . Tech writers say they expect the product to simmer down soon . Note : iPad could be called a ` ` mangled ' duck '' and it could still sell .