Google 's search buttons must be in Google English ; clicking them will create a Google profile . Google commands 12.6 % of the annual $ 10.1 billion in U.S. online ad spending . If Google get more people to create profiles , it could increase the scope of its targeting .
Google 's +1 buttons will be in Google Search ; clicking them will require a Google profile . Google commands 12.6 % of the annual $ 10.1 billion in U.S. online ad spending . If Google get more people to create profiles , it could increase the accuracy of its targeting .