Sina , China 's most popular microblogging platform , has introduced a VIP paid membership package . Weibo 's VIP membership includes fifteen special features for a Q1 2012 price of 1.57 ( Weibo $ $ 13.7 million ) The move is intended to monetize Weibo , as Sina Corporation posted a Q1 2012 loss of US $ 13.7 million .
Sina Weibo , China 's most popular microblogging platform , has introduced a VIP paid membership package . Weibo 's VIP membership includes fifteen special features for a monthly price of 10 RMB ( US $ 1.57 ) The move is intended to monetize Weibo , as Sina Corporation posted a Q1 2012 loss of US $ 13.7 million .