Facebook 's major purchase might not change much for users . Comment: Mark Zuckerberg says WhatsApp will operate independently . While it may be lightly regarded in the U.S. , where unlimited texting plans are the norm , WhatsApp has taken off in emerging markets like India , where traditional text-messaging can get expensive . Move looks to help Facebook abroad , where WhatsApp is strong .
Facebook 's major purchase might not change much for users . Comment: Mark Zuckerberg says WhatsApp will operate independently . Move looks to help Facebook abroad , where WhatsApp is strong .