`` We 're not going to apologize for 'The Kiss , ' `` CEO Blake Irving said . Viewers use Twitter hashtag # NotBuyingIt to call out what they saw as offensive TV spots . GoDaddy 's ad featuring model kissing programmer biggest offender among hashtag users . Twitter campaign 's purpose to raise consumer awareness about purchasing power . Comment:
Viewers use Twitter hashtag # NotBuyingIt to call out what they saw as offensive TV spots . GoDaddy 's ad featuring model kissing programmer biggest offender among hashtag users . Twitter campaign 's purpose to raise consumer awareness about purchasing power . Comment: