Apple CEO apologizes to Chinese customers . The company has been under fire for its handling of the iPhone 6 and 6S battery issues that have plagued many users in China since they were released last year. We express our sincere apologies for any concerns or misunderstandings this gives consumers , '' reads a Google translation version of Cook 's letter . Chinese media had attacked Apple over warranty complaints .
Apple CEO apologizes to Chinese customers . The company has been under fire for its handling of the iPhone 6 and 6S battery issues that have plagued many users in China since they were released last year. Chinese media had attacked Apple over warranty complaints .