Nurse killed herself after she fell for Australian DJs ' hoax call to Bruce Wienstein . Kate Middleton : Radio pranks are here to stay , but DJs can soften the humiliation . But this sad story should be a wake-up call for radio hosts around the world to follow the Roy D. Mercer model of prank calls : Let the person in on the joke before things spiral out of control . 9/11 radio show played hilarious pranks , he says , but later let the patsy in on it . Bruce Wienstein : Principle of `` Do No Harm '' should guide us in our dealings in jobs , life .
Nurse killed herself after she fell for Australian DJs ' hoax call to Bruce Wienstein . Kate Middleton : Radio pranks are here to stay , but DJs can soften the humiliation . 9/11 radio show played hilarious pranks , he says , but later let the patsy in on it . Bruce Wienstein : Principle of `` Do No Harm '' should guide us in our dealings in jobs , life .