( Rolling Stone ) -- Jay-Z and Beyoncé ca n't trademark the name of their daughter , Blue Ivy , the U.S. Patent and Trademark Office has ruled , which means the Boston wedding planner Blue Ivy can continue to use the name . The superstar couple filed a petition to trademark the name `` Blue Ivy '' shortly after their daughter was born in January , seeking to reserve it for use as a possible brand name for a line of baby-related products , including carriages , diaper bags and baby cosmetics . Veronica Alexandra , who started Blue Ivy in 2009 , filed her own petition to trademark the name , and the Patent Office ruling means she can use `` Blue Ivy '' for event and wedding planning and related marketing and advertising . Jay-Z and Beyoncé can use the name for other potential business endeavors . `` I knew this was going to be a bittersweet roller coaster , '' Alexandra , 32 , tells Rolling Stone . `` If this was n't going to work , I 'd go after both of them . Like , 'Let 's do it ! ' In my mind I had some protective rights . There 's no way by way of being a celebrity they should have entitlement [ to the name ] . Shame on them . '' Alexandra was initially surprised to learn the famous couple had given their child the same name as her company . `` I was really blatantly shocked , '' she says . `` I did n't think it was true because nobody names their daughter Blue Ivy . '' Still , Alexandra , who named the company to convey romantic traditionalism , says the trademark dispute has been a blessing in disguise . `` For me it was a very large compliment , '' she says . `` All in all I was extremely happy that my design capacity is pretty badass . '' The entrepreneur 's main takeaway ? `` Money does n't buy everything . '' See the full story at RollingStone.com . Copyright © 2011 Rolling Stone .
Couple filed a petition to trademark their daughter 's name shortly after her January birth . Wedding planner who started Blue Ivy in 2009 filed her own petition to trademark the name . Title: Why do we have so many different types of music?