It might be time to slide over that Facebook app on the homescreen of your smartphone -- to make room for another Facebook app . Paper , a news-consumption app akin to existing options like Flipboard , Feedly and Zite , will be released for the iPhone in the United States on February 3 , with other versions presumably to follow . The idea is to present longer-form Facebook content in a more attractive , magazine-style way that will encourage users to linger over posts , stories and images . `` Paper makes storytelling more beautiful with an immersive design and fullscreen , distraction-free layouts , '' the company said in a post on the site . `` We 've also made it easier to craft and share beautiful stories of your own . '' The first section of the new app will be your Facebook News Feed . It wo n't have all the functions of the native Facebook app , but it will present your friends ' posts , along with stories from other news categories , in a slicker , prettier package . According to Facebook , the News Feed section will feature a new design for photos and video and the ability to read longer written posts . Users can then customize the app by adding more than a dozen other topics , `` from photography and sports to food , science and design . '' Facebook promises `` a rich mix of content from emerging voices and well-known publications . '' There will be no buttons to push . Instead , users will be able to flip through stories and other posts by tilting the phone in various ways and swiping with their fingers . When posting your own stories , Paper will let you look at a preview before sharing . Paper will be the first release from Facebook Creative Labs , which is devoted exclusively to developing new mobile apps for the site . In the early days of its 2012 public stock offering , Facebook was knocked by some for not having fully realized how to make money off of the rapidly growing mobile market . But that appears to have turned around in a big way , and Paper could give the company another mobile platform on which to advertise . On Wednesday , Facebook reported that 945 million of its 1.2 billion users visited the site via a smartphone or tablet in the last few months and that mobile represented 53 % of the site 's advertising revenue -- up from 23 % last year and zero in 2011 .
Facebook rolling out new app , Paper , on February 3 . App combines News Feed with story-sharing sections . It will initially only be offered for the iPhone in the U.S . The app displays content in a digital-magazine format .