NBC has outright won the first week of the broadcast season among adults 18-49 . For the fourth year in a row , CBS was first among total viewers . NBC 's biggest show â€ ” as rivals point out â€ ” is not an entertainment program , but `` Sunday Night Football , '' with last week 's game up 23 percent , so that does n't hurt either . The CW is up by double digits for its second straight week, and ABC is down slightly from last week.
NBC has outright won the first week of the broadcast season among adults 18-49 . For the fourth year in a row , CBS was first among total viewers . The CW is up by double digits for its second straight week, and ABC is down slightly from last week.