Angry Netflix mobs are n't putting away the pitchforks yet . The company said Monday that it would kill its spinoff , Qwikster , only a month after it was announced . That did little to placate consumers who are still fuming about price increases the company announced in July and who are starting to see Netflix as a once-innovative service that 's lost its way . `` Netflix does more flip-flopping than a fish on a hot dock , '' a Twitter user named Steve Harrison wrote . `` Netflix 's approval rating is so low right now it could run for president , '' @ jokesbyCandice said . `` I do n't think this fixes anything , '' said Ann Marie Blodgett , a 37-year-old in Utah . `` This will make people realize how right they were to leave them . Now they 're just back-pedaling . '' `` I do n't feel the need to go back when they 've already made too many changes too fast , '' said Adam Britten , a 21-year-old in London . The company 's public relations nightmare began in July , when Netflix announced that it would stop offering free streaming video services to households that paid for its DVD-by-mail service . That raised monthly prices by 60 % for some customers , without any improvement in the service . Then Netflix said in September that it was splitting its DVD and streaming services into two companies : Qwikster and Netflix . That incensed some already-angry customers , since they now would have to deal with two corporations instead of one . And , finally , on Monday the company pulled a 180-degree-turn . `` It is clear that for many of our members two websites would make things more difficult , so we are going to keep Netflix as one place to go for streaming and DVDs , '' CEO Reed Hastings said in a blog post . `` This means no change : one website , one account , one password ... in other words , no Qwikster . '' Actually , that puts Netflix back at square two -- before the Qwikster fiasco , but with price hikes . Since all of the whiplash changes started , Netflix has lost an estimated 1 million customers -- possibly more . An earnings call on October 24 is expected to reveal details about how Monday 's changes affected the company 's customer base . It 's clear investors do n't like all this back-and-forth . The company 's stock closed down nearly 5 % by the end of Monday . Since mid-July , it 's fallen about 60 % . Not all consumer reaction to Netflix 's decision to kill Qwikster was negative , however . Kyle Wegner , a 26-year-old in Fayetteville , Arkansas , said he was going to quit the service until he heard about Monday 's announcement . `` It 's the right move , not only because of the silly name of Qwikster , but it was just going to be such a huge pain to manage two separate companies that were doing the same thing , '' he said . `` Nobody wants to have to manage two different queues and pay two different bills for something that we 're doing all together now . '' The company does seem to have lost its way , he said . `` They 're being really reactionary at this point , and that 's not very comforting . '' Others cut the company a bit more slack . `` As long as Netflix continues to function for a reasonable price I do n't have reason 2 abandon it , '' a Twitter user named @ Nitesh_Arora wrote . `` Wish they 'd focus though . ''
Netflix was not happy about the news . On Monday , Netflix launched its sister company , Qwikster . It is designed to be more convenient for consumers . But recent history of PR has leaves Netflix fuming , stocks down .