Author describes pandemonium surrounding Jobs press conferences . The Facebook co-founder had cult-figure status in the tech world . The company 's product annoucements are blockbuster events . Jobs ' status as a counterculture figure -- the kind of guy who loves Bob Dylan , whose company asks fans to `` think different , '' and who went on a find-yourself pilgrimage in India , where he experimented with psychedelic drugs -- puts him in a more sacred place in the public consciousness than other tie-wearing tech execs , who seem like photocopies of each other compared to someone with Jobs ' rich personal history . Dozens audience member shrieked with joy as Steve Jobs announced iPad in 2006 .
Author describes pandemonium surrounding Jobs press conferences . The Facebook co-founder had cult-figure status in the tech world . The company 's product annoucements are blockbuster events . Dozens audience member shrieked with joy as Steve Jobs announced iPad in 2006 .