Amazon unveils its Kindle Fire tablet , a rival to Apple 's iPad 2 . Price is the huge difference , although Amazon has sacrificed some features . The company slashed prices to $ 99 for a 16GB model and $ 149 for a 32GB one , and they suddenly flew off the shelves ( so much so that HP actually made more to fill the demand ) . The new model comes with an improved screen and faster processor than previous models. Amazon has optimized the Fire for media consumption .
Amazon unveils its Kindle Fire tablet , a rival to Apple 's iPad 2 . Price is the huge difference , although Amazon has sacrificed some features . The new model comes with an improved screen and faster processor than previous models. Amazon has optimized the Fire for media consumption .