Invisible Children 's `` Kony 2012 '' cemented the legitimacy of social media for global engagement , says TMS Ruge . The organization has been criticized by some as being a front group for Western interests and is accused of using child soldiers to further its cause in Africa. Film told same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . Ruge expects the Ugandans engaged in this conversation to realize that they have a right to exercise their agency .
Invisible Children 's `` Kony 2012 '' cemented the legitimacy of social media for global engagement , says TMS Ruge . But the World Bank social media strategist says the film created `` wrong conversation and wrong buzz '' . Film told same story about Africa and failed to empower locals to change the situation , argues TMS Ruge . Ruge expects the Ugandans engaged in this conversation to realize that they have a right to exercise their agency .