Responses to latest changes announced by Netflix have been mostly negative . Comment: `` Think of it this way : if Reed 's forecasting a future where it no longer makes sense to continue the pursuit of a by-mail DVD business , how would he rather say goodbye ? '' Under changes , Netflix 's DVDs-by-mail service will be re-branded as `` Qwikster '' Many customers already were upset over price increases in July .
Responses to latest changes announced by Netflix have been mostly negative . Comment: Under changes , Netflix 's DVDs-by-mail service will be re-branded as `` Qwikster '' Many customers already were upset over price increases in July .