( CNN ) -- Google is tightening its grip on the booming tablet market , with a new tablet , updated version of Android and a social take on games . The company announced a new version of its popular Nexus 7 tablet during a press event Wednesday in San Francisco . Sundar Pichai , Google 's senior vice president of Android and Chrome , unveiled a slimmed-down , speedier version of the tablet , which will start at $ 229 when it goes on sale next week . The new Nexus 7 , made by Asus , has undergone some subtle physical changes . The size of the device has been trimmed down while keeping the screen the same dimensions . The higher resolution screen is now 1,920 by 1,200 pixels , packing in 323 pixels per inch . The amount of RAM has been doubled , and the CPU is twice as fast as the previous Nexus 7 . The company also said that it has improved its speaker performance and that it can last for nine hours of high-definition video playing . Netflix will be one of the first apps to take advantage of the new video-friendly specs . The streaming-video company 's new Android app will stream movies at 1080p on the Nexus 7 . The device will run Android Jelly Bean 4.3 , a new version of Google 's Android operating system . Google unveils $ 35 device that streams video to your TV . Tablets are on track to take over PCs , and Google has a bigger stake in the boom than its own flagship devices . Half of all tablets sold worldwide are based on Android , according to the company . `` By the end of 2013 , consumers are going to buy more tablets every year than personal computers , '' Pichai said . The new version of Android 4.3 will have parental controls so you can prevent the little ones from seeing saucy content or inappropriate apps . There are also user profiles for tablets that end up in the hands of multiple users . The company expects to have more than 70 million tablet activations this year . Many of those users are downloading content such as apps , music and movies from the Google Play store . The Play store has more than 1 million apps and has seen more than 50 billion downloads , according to the company . A new app , called Google Play Games , is similar to Apple 's Game Center . In it , Android users can see what games their friends are playing and go up against other users , checking out their accomplishments on leader boards . Older Nexus devices will also be able to test out the Android upgrade -- existing Nexus 4 , Nexus 7 , Nexus 10 and Galaxy Samsung devices will receive over-the-air updates for the operating system . The Wi-Fi versions of the Nexus 7 will be available starting July 30 , and an unlocked LTE version of the tablet will go on sale in the coming weeks .
Google unveils new tablet , version of Android . The new Nexus 7 is slimmer and faster for $ 229 . Android Jelly Bean 4.3 adds parental controls , profiles , Games center . It also has a better camera with flash ( not just front facing ).