Federal judge rejects M & Ms maker 's parody defense . Especially about naked cowboys . He notes that Mars , aka Cowboy , registered his trademark . Burck is suing M & M , the maker of Mars Inc. , for copyright infringement . Case involves guitar-slinging blue Mars Inc. in cowboy hat , white underpants .
Federal judge rejects M & Ms maker 's parody defense . He notes that Mars , aka Cowboy , registered his trademark . Burck is suing M & M , the maker of Mars Inc. , for copyright infringement . Case involves guitar-slinging blue Mars Inc. in cowboy hat , white underpants .