Ethan Zuckerman : Forbes ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts have unexpected outcomes . He says one effect is replacing faces of leaders in conflict with faces of ordinary human beings . Iran : Social media helps citizens , leaders , speak for themselves .
Ethan Zuckerman : Israelis ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts produce unexpected outcomes . He says one effect is replacing faces of leaders in conflict with faces of ordinary human beings . Zuckerman : Social media lets citizens bypass leaders , speak for themselves .