But until there are market solutions , I do n't see that trend changing , '' he said . New companies seek to help Web users take better control of their personal data . The European Union is considering a new set of rules that would require Internet service providers like Comcast and Verizon Communications Inc. to get customers' permission before using or sharing sensitive information about them. Singly offers data lockers that developers will use for personalized apps . Google , Facebook and others have made billions by harnessing user data .
New companies seek to help Web users take better control of their personal data . The European Union is considering a new set of rules that would require Internet service providers like Comcast and Verizon Communications Inc. to get customers' permission before using or sharing sensitive information about them. Singly offers data lockers that developers will use for personalized apps . Google , Facebook and others have made billions by harnessing user data .