( CNN ) -- Much of the focus this week at the Electronic Entertainment Expo , the video game industry 's big annual trade show , will be on Microsoft and Sony , which both have new game consoles coming in time for the holiday shopping season . But the spotlight inside the Los Angeles Convention Center wo n't be so much on the Xbox One and PlayStation 4 as what 's really important : the games themselves . With these two next-generation consoles on the near horizon , game developers are in a transitional period between the new devices and the ones that people enjoy in their homes right now . Many of the titles featured during E3 may be playable immediately , with a next-gen option down the road . Sony is bringing more than 40 games for its PS3 and handheld PSVita as well as the forthcoming PS4 . `` Beyond : Two Souls , '' `` Gran Turismo 6 '' and `` Killzone : Shadow Fall '' are just a few of the much-anticipated titles it 'll be featuring . And Bungie , creators of the popular `` Halo '' franchise , will show gameplay from `` Destiny , '' a new game . `` People want to see games , and we are hopefully going to bring a game that people will love , '' said Eric Osborne , senior writer for `` Destiny '' and the head of community for Bungie , the game 's developer . `` We 've worked really hard , and bleary eyes are starting to give way to smiles . It 's just really exciting for us . You always wonder what people are going to say . '' Microsoft purposefully split its Xbox One announcement into two parts so it could focus exclusively on games during E3 -- specifically , the 15 exclusive franchises it has promised for the first year of Xbox One . The company announced Monday that the Xbox One will cost $ 499 and go on sale in 21 countries in November . While it might appear Nintendo is scaling down its E3 efforts by not holding a showcase event , the game company actually has more events planned than usual . It also is appealing directly to consumers by focusing specifically on its software lineup and letting them play new game demos at select Best Buy stores in North America . Ubisoft is another publisher with one foot in the present and one in the future . It will be showing off more of `` Assassin 's Creed IV : Black Flag , '' a title due out in October for all current consoles ( PS3 , Xbox 360 , Wii ) . The company will also provide a little taste of its next-gen offering , `` Watch Dogs , '' at E3 . Yannis Mallat , CEO of Ubisoft Montreal Studio , said his company did n't wait around for details on the new consoles but began development on its game years ago with an eye to what could be . Mallat said he believes all that advance planning is going to pay off and people will see the results during the show . Other companies are also looking forward to getting their titles on the E3 global stage . And it would n't feel like a complete E3 without a new `` Call of Duty '' or `` Battlefield '' game . `` Call of Duty : Ghosts '' ( Infinity Ward/Activision ) , the 10th in the blockbuster franchise , will be playable on current and future consoles . `` Battlefield 4 '' ( DICE/Electronic Arts ) will give gamers a first look at its multiplayer mode at E3 . Gamers also are looking forward to getting their hands on `` Metal Gear Solid V : The Phantom Pain '' ( Konami ) , `` Duck Tales : Remastered '' ( Capcom ) , `` Batman : Arkham Origins '' ( Warner Bros. Interactive Entertainment ) and the latest funky installment from `` Saints Row 4 '' ( Volition/Deep Silver ) . Pete Hines , vice president of public relations and marketing for Bethesda Softworks , said that his company and others must strike a balance between serving their current fan base ( with `` The Elder Scrolls Online '' ) and developing games such as `` Wolfenstein : The New Order '' for future consoles . `` We 're still developing games for what is essentially a moving target , '' Hines said . `` I think it is going to be a very fun E3 because it is going to be all about the games and very little talk about some of the other stuff . '' Disney also will be making a splash at E3 with `` Disney Infinity , '' a new entry into the toy figurine/video game genre made popular by the `` Skylanders '' franchise . Gamers will be able to play with their favorite Disney and Pixar characters in a video game as well as the toy figurines . Activision is n't letting Disney walk all over its turf though . Its `` Skylanders SWAP Force '' will be on display , offering new innovation for the genre . In this game , interchangeable halves of characters will challenge players ' creativity while effectively doubling the number of characters you can play in the game . E3 's trade-show floor opens at noon PT Tuesday and runs through Thursday . It was first held in 1995 and is traditionally a media-only event , although many fans find ways to get in .
Electronic Entertainment Expo is the year 's premier video game conference and trade show . It takes place in Los Angeles every June, with a special focus on games for consoles like Xbox 360 and PlayStation 3. This year 's show will focus on new games for the upcoming Xbox One and PS4 consoles .