Is Facebook worth the $ 96 billion reportedly implied by IPO valuation ? Douglas ##s : Speculation over the meaning , outcome of Facebook IPO is overblown . He says valuation of company likely too high , maybe not great , but people buy in anyway . He says current Facebook will be challenged by next - generation media ; it must innovate . Rushkoff : By accepting Wall Street 's terms Facebook may sacrifice innovation to profit .
Douglas ##s : Speculation over the meaning , outcome of Facebook IPO is overblown . He says valuation of company likely too high , maybe not great , but people buy in anyway . He says current Facebook will be challenged by next - generation media ; it must innovate . Rushkoff : By accepting Wall Street 's terms Facebook may sacrifice innovation to profit .