Douglas ##s : Speculation over the meaning , outcome of Facebook IPO is overblown . He says valuation of company likely too high , maybe not great , but people buy in anyway . He says current Facebook will be challenged by next - generation media ; it must innovate . Rushkoff : By accepting Wall Street 's terms Facebook may sacrifice innovation to profit .
Douglas Rushkoff : Speculation over the meaning , value of Facebook IPO is overblown . He says valuation of company likely too high , timing not great , but people want in anyway . He says current Facebook will be overtaken by next-generation media ; it must innovate . Rushkoff : By accepting Wall Street 's terms Facebook may sacrifice innovation to profit .