After years of debate , FIFA introduces on - line technology to the World Cup . German start - up company selected , sells system to FIFA for $ 3.5 million . GoalControl says the idea was developed by Dirk Broichhausen , a company founder , after he attended a soccer match in Germany in which there was a dispute over a goal . High cost remains an implementation problem for UEFA , Major League Soccer . The World Cup kicks off Thursday in Brazil .
After years of debate , FIFA introduces on - line technology to the World Cup . German start - up company selected , sells system to FIFA for $ 3.5 million . High cost remains an implementation problem for UEFA , Major League Soccer . The World Cup kicks off Thursday in Brazil .