( CNN ) -- If you woke up this morning , looked at Twitter and wondered , `` Who the hell is Alex from Target ? '' you 're not alone . If you 've been awake for a couple hours and are still wondering why # AlexFromTarget is trending ... Please do n't ask us to explain the Internet . According to Urban Dictionary , Alex from Target is `` a hardcore pimp who recently gained fame as an Instagram sensation for reasons beyond the comprehension of any sane person . '' For the record , we do n't think Alex is actually a pimp . He seems to be a nice kid who works at Target who became famous after Twitter user @ brooklynjreiff posted a photo of him in his uniform on October 26 . It was re-posted several times over the next few days , and then suddenly , as these things go , the Internet was hooked . There 's now an Alex from Target Tumblr . And many pieces of disturbing fan fiction . Several people have noted Alex from Target 's resemblance to Jake from State Farm ( which , by the way , was a very popular Halloween costume this year ) . The real Alex from Target , at least according to his Twitter bio , is Twitter user @ acl163 . If the sweatshirt in his profile photo is any indication , he 's from Texas . And that 's about all we know about him . We 'd love to know what his girlfriend -- or his mom , for that matter -- thinks of all this . ( If you 're reading this , contact me @ jdwilson2 . ) We imagine the executives at Target are already dreaming up ways to cash in on this little meme . But if they know anything about the teenage attention span , they know they have to work fast . Let 's get back to work , shall we ?
# AlexfromTarget became a trending topic after a photo was posted on Instagram . The post has since been removed from the social media site but it is still available to view in its original form here. The Internet had fun with the # AlexfromTarget trend .