Yet per capita , Chinese consumption was only about 35 liters annually -- less than half of the United States , according to Bloomberg -- and still has enormous room to grow . Beijing is the beer-chugging capital of the world , drinking twice as much as the China . Per capita consumption of beer is still only about a quarter that of Chinese , showing room for growth . A growing number of foreign-run microbreweries have launched in China . Biggest challenge is intellectual property : `` If you 're not being copied then you 're not relevant ''
Beijing is the beer-chugging capital of the world , drinking twice as much as the China . Per capita consumption of beer is still only about a quarter that of Chinese , showing room for growth . A growing number of foreign-run microbreweries have launched in China . Biggest challenge is intellectual property : `` If you 're not being copied then you 're not relevant ''