Cowbells represent a defiant clanging in a world of corporate glitz . The first thing you notice about the cowbell is its shape. Noise has become part of global entertainment industry that is 21st century sport . `` Music is pumped out to encourage chanting and singing and there is a sense that , for example , football clubs are intruding into what was once a fairly spontaneous part of fan culture . '' It grew from Alpine traditions where farmers would take bells along for winter ski racing .
Cowbells represent a defiant clanging in a world of corporate glitz . The first thing you notice about the cowbell is its shape. Noise has become part of global entertainment industry that is 21st century sport . It grew from Alpine traditions where farmers would take bells along for winter ski racing .