Apple might just be getting sucked into a recession - prompted price war . The company has shaved millions of dollars off its MacBook models . Apple 's computers have historically been priced well above the average PC . And in worldwide notebook market share , the company saw 0.3 percent growth compared to the first quarter of 2008 , Shim said . Apple 's recent price cuts are a strategic move to boost growth .
Apple might just be getting sucked into a recession - prompted price war . The company has shaved millions of dollars off its MacBook models . Apple 's computers have historically been priced well above the average PC . Apple 's recent price cuts are a strategic move to boost growth .