You 're considering buying a new pair of tube socks . A quick Google search pulls up some sock ads and below one of them you see your pal Kimberly 's face next to a four-star review she 's left for Sal 's Sock Emporium . `` Great deals on super soft socks , and so many fun colors ! '' Google is betting that this type of personal recommendation from a friend will make people more likely to click on an ad . Starting November 11 , Google will be able to include Google+ users ' faces , names and comments in ads . The content will be pulled from reviews they 've made on Google+ or other tied-in Google services like YouTube or Google Play . The company updated its terms of service on Friday to include the new language allowing these `` shared endorsements . '' The adver-dorsements wo n't just appear on regular Google searches . Google ads are a sprawling business and a person 's face could show up on any of the 2 million sites that are part of the Google ad network . It 's difficult to avoid Google+ , the social network and user identity hub Google has been steadily grafting onto all of its popular services . Even if you do n't think you have a Google+ profile , there 's a good chance that one exists if you use the company 's other services . Google+ reviews are already used in many of the company 's products . Look for a restaurant on Google Maps , for instance , and you 'll see a star rating based on public reviews by Google+ users . Leave a review for an album you bought in the Google Play store and that is a usable Google+ endorsement . If you do n't want your face popping up in ads , it 's easy to opt out . There is a settings page for Google+ accounts called Shared Endorsements . It explains exactly how the program works . Read through and if you 're still uncomfortable with the idea , uncheck the box next to `` Based upon my activity , Google may show my name and profile photo in shared endorsements that appear in ads . '' You will still see familiar faces in ads , but your mug should no longer appear in other peoples ' searches . If you hit +1 for a site , people in your network will still be able to see that you 've liked it , which is not a new feature . If you are really determined not to show up anywhere , just do n't hit +1 or leave reviews on Google products or in the Google Play store . Other social media companies have toyed with featuring their users ' photos in ads . If you Like a company on Facebook or post a positive review on its page , that can be used in that company 's Facebook ads . You may have noticed a sponsored post in your News Feed that shows which of your friends have liked a particular brand . As with Google+ reviews , the key to not appearing in these types of ads is not endorsing brands . ( Unlike Google , there 's no opt-out option for sponsored stories on Facebook . ) The idea of promoting a brand and sharing positive opinions could appeal to many Google+ users who are already actively leaving reviews . Some people just really love brands , whether they 're sports drinks , smartphone makers , movies or video games . They want to broadcast that love to the world , sharing their positive opinions wide and far . Negative opinions can be equally useful information for their friends and families , but those bad reviews are not usable by advertisers . And for now , there 's no -1 button on Google+ or Dislike button for Facebook .
Google will be able to show people 's faces and reviews in ads starting in November . `` Shared Endorsements '' pull from +1s and reviews Google+ users leave for companies . Google announced the update to its terms of service on Friday . Anyone who does not want their face to appear in ads can opt out .