Response to latest changes announced by Netflix have been mostly negative . More than 23,000 customers comment on a blog by Netflix employees about the changes . Under changes , Netflix 's DVDs - by - download service will be re - branded as ` ` Qwikster '' Many customers already were upset over price increases in July .
Responses to latest changes announced by Netflix have been mostly negative . More than 23,000 customers comment on a blog by Netflix CEO about the change . Under changes , Netflix 's DVDs-by-mail service will be re-branded as `` Qwikster '' Many customers already were upset over price increases in July .