In response to criticism that the campaign did not incorporate a `` Caucasian stereotype , '' the group added a new image of an `` Appalachian costume '' representing `` hick '' stereotypes , said Ohio University senior and STARS President Keith Hawkins . American Apparel features folk legend `` La Llorona '' in DIY costume guide . The company is owned by the billionaire brothers Richard and Ronald Perelman. `` One is mythology , and the other is a stereotype , '' professor says . `` We 're a culture , not a costume '' campaign includes `` Appalachian hick '' stereotype .
American Apparel features folk legend `` La Llorona '' in DIY costume guide . The company is owned by the billionaire brothers Richard and Ronald Perelman. `` One is mythology , and the other is a stereotype , '' professor says . `` We 're a culture , not a costume '' campaign includes `` Appalachian hick '' stereotype .