Upset that the Kony 2012 video misrepresented the situation in her country , Ugandan blogger and journalist Rosabell Kagumire Ethan Zuckerman : Forbes ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts have unexpected outcomes . He says one effect is replacing faces of leaders in conflict with faces of ordinary human beings . Iran : Social media helps citizens , leaders , speak for themselves .
Ethan Zuckerman : Forbes ' Facebook page reaching out to Iran drew big response . He says it 's tempting to dismiss impact , but social media efforts have unexpected outcomes . He says one effect is replacing faces of leaders in conflict with faces of ordinary human beings . Iran : Social media helps citizens , leaders , speak for themselves .