The business Olympics are now well under way -- and the streets of London are paved with branding gold . They have valued the Olympics brand at $ 47.6 billion , an 87 % increase since the Beijing Olympics in 2008 . There are eleven global `` top-tier '' sponsors of the games , each paying around $ 100 million . This is a lot for any country to spend on its own citizens's sporting events ; but it also means that there will be more money available for other things like infrastructure improvements or education programs in poorer countries The attraction is n't just sales -- it 's being involved in the second most valuable brand in the world .
The business Olympics are now well under way -- and the streets of London are paved with branding gold . There are eleven global `` top-tier '' sponsors of the games , each paying around $ 100 million . This is a lot for any country to spend on its own citizens's sporting events ; but it also means that there will be more money available for other things like infrastructure improvements or education programs in poorer countries The attraction is n't just sales -- it 's being involved in the second most valuable brand in the world .