Some say Lewis Hamilton is set to earn more than Michael Schumacher . David Beckham 's ` ` big - time ambition '' teaches valuable lessons . A little bit of scandal is good for the bank balance . Schumacher 's ` ` Iceman '' persona allows him to find perfect moments .
Experts say Lewis Hamilton is set to earn more than Michael Schumacher . David Beckham 's `` life-time brand '' provides valuable lessons . A little bit of scandal is good for the bank balance . Raikkonen 's `` Iceman '' persona allows sponsors to find perfect match .