In the months before Vogue China launched in 2005 , there were many skeptics , people who said it would fail because China 's nascent luxury market was not ready for a world-class glossy magazine -- consumers Vogue China editor - in - chief Annie Cheung : Luxury market ` ` multi - layered '' Global luxury brands are failing to connect with Chinese consumers . Bling and status symbols not all that concern Chinese consumers now . Vogue China : It 's time brands refined themselves , introduced edgier concepts .
Vogue China editor - in - chief Annie Cheung : Luxury market ` ` multi - layered '' Global luxury brands are failing to connect with Chinese consumers . Bling and status symbols not all that concern Chinese consumers now . Vogue China : It 's time brands refined themselves , introduced edgier concepts .