Tiger Woods signed new endorsement deal with Swiss watch - maker American . Woods had been dropped by big - name sponsors after scandal broke . It is the second backing for Woods ' commercial value in two days , with influential business magazine Forbes keeping the 14-time major winner at the top of its `` most valuable athlete '' standings with a brand worth of $ 55 million . This season he was named Forbes ' most valuable athlete despite form slump . Woods will play PGA Tour fall season event in California , starting Thursday .
Tiger Woods signed new endorsement deal with Swiss watch - maker American . Woods had been dropped by big - name sponsors after scandal broke . This season he was named Forbes ' most valuable athlete despite form slump . Woods will play PGA Tour fall season event in California , starting Thursday .