( CNN ) -- We 're all thirsty and we do n't even know it . But an Estonian start-up called Jomi Interactive aims to solve this problem . Although they 're only in a developmental stage right now ( Read : Give us your money ! ) , the company managed to turn more than a few heads online this week when prototypes of their new products were featured on TechCrunch and several other websites . The product is a Jomi band ( or sleeve ) . You attach it around your water bottle and it monitors your fluid intake , reminding you , with sounds and LED indicators , that , perhaps , its time to drink more water . Or , if you 've filled your Nalgene with vodka , then perhaps it 's time to stroll through the hallway naked , stealing office supplies . `` Dude , that 's my highlighter . '' Naturally , the band will also sync up to your mobile device via Bluetooth so you can check your hydration stats . Presumably while you urinate for the next 30 minutes . What you might actually do with this water-consumption info is sort of a mystery , but I suppose sharing it with friends is no less ridiculous than pontificating over your fantasy football results . In fact , I 'd rather hear all about your fluid intake far more than how many fake points Tom Brady scored in your Week 3 win over the A-Town Booger Heads . Hopefully , unlike those super-fantasy nerds , Jomi fanatics will eventually give it a rest . Because the start-up claims their crusade is `` to make sure we never forget it . '' `` It '' being to drink water . That , or the Alamo . So , it 'll be interesting to see if this product eventually takes off . Especially since at least one similar product already exists in the market -- the HydraCoach . ( Now with the special Rutgers Edition ! When it 's time to drink , HydraCoach will call you a homophobic slur and launch basketballs at your head ! Operators are standing by ! ) Sadly , however , despite all these innovative devices , and despite the fact that water is so important to our health , I do n't think I 'll ever actually give up on Diet Coke . I 'm in the cult . And I 'm in it real bad . But not THAT bad . You see , the day you start selling black market copper wire to pay for Diet Coke is the day you realize you have a serious problem . And when you then find yourself missing your kid 's T-ball game to slug down 20-ouncers under a bridge with actual addicts , that 's when it 's time to officially re-evaluate your life . `` Hey , man , beat it ! This place is for serious drugs ! '' Fortunately , for me , it never came to that . But there was certainly a semi-dangerous period in life where my body 's entire liquid intake consisted only of Diet Coke . And I say that without a hint of hyperbole . On a normal day I would drink three or four cans at work and then come home to literally chug out of a 2-liter bottle from the fridge . I 'm very classy . Chicks dig me . But they do n't dig me nearly as much as my dog , Mikey , who would anxiously stare up into my eyes as I power-blasted `` daddy 's medicine . '' Mikey stared partly because I think he was amazed at what a disgusting , chemically infused human pig I had become . But he also stared because he was ( and is ) always a grateful recipient of the empty plastic bottle . Which , for a dog , is basically like getting a new Nintendo 64 every single day . You know , back when that was actually a relevant analogy . Of course , despite the 100 % scientific fact that Diet Coke is made from the tears of angels and unicorns , and carbonated by the gentle vibrations of Art Garfunkel 's voice , I believe -- though , some research does n't necessarily agree -- that a major negative side effect of this addiction is chronic dehydration . It 's fluid . But it 's not water . Either way , it probably was n't a smart way to live , and I was always parched . So I 've worked out some rules to help ease me back into healthy hydration . Mind you , they 're terrible rules , and I routinely bend them to achieve a far more important goal . Namely , to drink more Diet Coke . I 'm enjoying one right now . Loopholes . They 're everywhere ! The basic idea is that I can only have Diet Coke on the weekends and days off from work . However , business travel counts as a weekend . And , if Diet Coke is provided free as part of a work lunch or company event , that also negates the not-at-the-office rule . Additionally , Friday at 12:00:01 a.m. is when weekends officially start . And if I 'm going on vacation , the last actual day of work that week counts as a Friday . Other exceptions include national holidays , important televised soccer matches ( including pre- and post-game analysis ) , and whenever somebody says the secret magic word . Today it 's `` Synergy . '' So , if you 're a betting man , the smart money is on another Diet Coke ! I also have a good feeling about the A-Town Booger Heads .
Disney Interactive hopes their prototype band will encourage people to drink more water . The band would use Bluetooth to link up to your mobile device to record songs . Lyrics on not drinking enough water : I ' m in the cult of Diet Coke .