( CNN ) -- Internet media giant Yahoo ! has secured exclusive rights to publish online highlights of the English Premier League until 2013 . The content will be provided to British-based consumers only , from the start of the 2010/11 season in August . The move adds to the basketball ( NBA ) , golf ( PGA ) , ice hockey ( NHL ) and baseball ( MLB ) action the company already supplies to its U.S. users . The agreement will allow football fans access to five-minute highlights of every Premier League game via its Web site . Yahoo 's European managing director Rich Riley claimed the deal shows their intent to supply high-quality sport action . `` The acquisition of Premier League rights shows how serious Yahoo ! is about providing the best in video content , '' said Riley . `` Sport is a passion for our target audiences and the Premier League rights are a key part of our efforts to build on Yahoo 's reputation for engaging , original content . '' Sport Industry Group 's Drew Barrand told CNN the announcement underlines a wider trend of sport broadcasting increasingly finding a home on digital platforms . `` In the world that we live in , there is less time to watch television in its traditional format , '' said Barrand . `` Mobile rights and online rights are very much the future in how the consumer will interact with sport [ broadcasts ] . Every outlet will need to react to that and change their strategy accordingly . '' In an official statement sent to CNN , Premier League chief executive Richard Scudamore acknowledged the significance of online highlights . `` The way fans access Barclays Premier League action is growing ever more diverse and sophisticated , '' explained Scudamore . `` The online highlights package is an important medium for supporters of all our clubs to be able to follow match action . ''
Yahoo ! has secured exclusive rights to publish online highlights of the English Premier League . The internet giant will provide 30 - minute highlights of each Premier League match . Yahoo ! already provides NBA , PGA , NFL and MLB highlights to its U.S. subscribers .