New companies exist to help Web users take better control of their personal data . One company , Personal , says users could one day trade data for perks , cash . Singly creates data lockers that users will use for personalized apps . Google , Facebook and others have made billions by harnessing user data .
New companies seek to help Web users take better control of their personal data . One company , Personal , says users could one day trade data for perks , cash . Singly offers data lockers that developers will use for personalized apps . Google , Facebook and others have made billions by harnessing user data .