Oscar cancellation would have cost the industry an estimated $ 400m . Comment: Jewelry designers like Chopard generate $ 1m in publicity on Oscars night . Up until a fortnight ago , the million dollar question was whether the Oscars would go ahead as stars refused to cross the picket line . Films which achieve success on the night can expect box office cash injection .
Oscar cancellation would have cost the industry an estimated $ 400m . Comment: Jewelry designers like Chopard generate $ 1m in publicity on Oscars night . Films which achieve success on the night can expect box office cash injection .