Businesses are mapping networks of influence in their businesses . Spotting and utilizing influencers is a marketing tool , says marketing professor Morten Jensen . helping them pinpoint who talks to who and who influences others . Danish marketing has used companies ' networks to land new clients .
Businesses are mapping networks of influence in their businesses . Spotting and utilizing influencers is a marketing tool , says marketing professor Morten Jensen . Danish marketing has used companies ' networks to land new clients .