The televised Games also marked the semi-creepy public reveal of the scope of the `` Beatrice '' brand of products , with an omnipresent commercial campaign showing the range of common household food brands manufactured by the billion-dollar processing company . Summer of 1984 was a far cry from the dystopian world of George Lucas 's novel . Dark sunglasses , bodacious hair and tight backspins ruled the season . In films like ` ` Ghostbusters '' and ` ` Revenge of the Nerds , '' geeks ruled while jerks drooled . Madonna , Tina Turner and movie soundtracks provided entertainment for the summer .
Summer of 1984 was a far cry from the dystopian world of George Lucas 's novel . Dark sunglasses , bodacious hair and tight backspins ruled the season . In films like ` ` Ghostbusters '' and ` ` Revenge of the Nerds , '' geeks ruled while jerks drooled . Madonna , Tina Turner and movie soundtracks provided entertainment for the summer .