The Winter Olympics ' motto was `` ​Hot . Cool . Yours . '' From eye-popping helmet designs to Formula One-influenced bobsleigh , the Sochi 2014 Games offered a bewildering array of technological innovation as well as some seriously `` pimped up '' athlete equipment . As well as the funky headgear , who could forget the Norwegian curling team 's pants , which were reminiscent of an abstract Mondrian painting ? Bobsleigh was in the vanguard of exploring new technological improvements , with a number of teams hooking up with leading F1 marques or car manufacturers . While the Italian National Olympic Committee worked with Ferrari , the U.S. two-men bobsleigh team benefited from its collaboration with BMW . The result ? The first American two-man bobsleigh medal in 62 years . The U.S. speed skating team had less luck with its Mach 39 Under Armour suits , leaving the Winter Olympics without a medal for the first time since 1984 . Despite the criticism of the team 's suits , last week U.S . Speed Skating renewed its partnership with Under Armour for another eight years . `` Look , we got beat up a little bit last week and speed skating is obviously getting beaten up , '' Under Armour chief executive Kevin Plank told CBS ' `` This Morning '' show . `` So what we do n't do is we do n't retreat . We dust ourselves up and we come back bigger , better and stronger than we ever were before . '' Television companies got in on the act using a hexacopter -- or remote piloted aircraft -- to transmit live video of snowboard and ski jump competitions to a screen near you . Take a look at the gallery above to see the gear that made Sochi cool .
The Winter Olympics revealed a wide range of high-tech equipment . While some gear enhances athletes ' performance , some are more focused on style . U.S. speed skating team suffered problems with its hi-tech bodysuits . TV companies used drones for aerial shots of mountain events .