but they need to think very hard about their potential market and be convinced that it is going to have a volume acceptance , because you ca n't get products to market without high numbers . Dick Smith , a world - renowned designer is responsible for products including cordless kettle . He has worked with major brands including Boots , Nestle and Unilever . In addition to running his own design firm , he is now a commentator on CNN 's Today .
Dick Smith , a world - renowned designer is responsible for products including cordless kettle . He has worked with major brands including Boots , Nestle and Unilever . In addition to running his own design firm , he is now a commentator on CNN 's Today .