Overall , # NotBuyingIt generated more than 10,000 tweets and reached more than 8 million people on Twitter during Sunday 's Ravens-49ers showdown , a spokesman for Miss Representation said , citing statistics from Topsy and Hashtag.org . Users used Twitter hashtag # NotBuyingIt to call out what they saw as offensive TV spots . GoDaddy 's ad named CEO and programmer biggest offender among hashtag users . The campaign 's purpose to raise consumer awareness about purchasing power . Campaign highlights limited depiction of masculinity in Super Bowl ads , it says .
Users used Twitter hashtag # NotBuyingIt to call out what they saw as offensive TV spots . GoDaddy 's ad named CEO and programmer biggest offender among hashtag users . The campaign 's purpose to raise consumer awareness about purchasing power . Campaign highlights limited depiction of masculinity in Super Bowl ads , it says .