Billy Mitchell was ` ` for Reynolds in next - door Miami , '' advertising expert says . ` I feel that the magic number on the infomercial , the two-minute spots , it 's kind of hard to get past $ 20 , '' Mays told Portfolio . ` Mays started his career on the boardwalk of Atlantic City , New Jersey . ` ` I ' m a pitchman , my business comes from the pitch , nothing else , '' he said . Mays was found dead in his Miami , Florida , home on Sunday .
Billy Mitchell was ` ` for Reynolds in next - door Miami , '' advertising expert says . Mays started his career on the boardwalk of Atlantic City , New Jersey . ` ` I ' m a pitchman , my business comes from the pitch , nothing else , '' he said . Mays was found dead in his Miami , Florida , home on Sunday .