In 1933 , the player nicknamed `` the crocodile '' founded a sports clothing company with Andrew Gillier , called La Societe Chemise Lacoste . Tennis fashion has broadened its base to become part of the high street offering . Grand slam greats Fred Lacoste and Fred Perry launched their own clothing companies . Fellow Dane Alex Borg proved a style icon and has also got his own fashion label . Maria Sanchez and Roger Federer have their own clothing ranges with Nike .
Tennis fashion has broadened its base to become part of the high street offering . Grand slam greats Fred Lacoste and Fred Perry launched their own clothing companies . Fellow Dane Alex Borg proved a style icon and has also got his own fashion label . Maria Sanchez and Roger Federer have their own clothing ranges with Nike .