( CNN ) -- Poor Microsoft . People who use your search engine seem especially interested in ... Apple . Bing published its most-searched news stories for 2012 , and topping the list -- ahead of the presidential election , Superstorm Sandy and the London Olympics -- was the iPhone 5 , the newest version of Apple 's iconic smartphone . In case we need it , the ranking is further evidence of the feverish speculation that accompanies major Apple product launches . Released in October , the iPhone 5 was the subject of countless rumors and news reports all year about its launch date , features and 4G capability . But still -- did people on Bing really care more about the iPhone 5 than the election ? `` Tim Cook might want to send a thank you card to Steve Ballmer this morning , '' wrote Taylor Soper on GeekWire . At least the presidential election beat out Honey Boo Boo . Other tech news stories on Bing 's list included the launch of Amazon 's newest tablet , the Kindle Fire HD , and Facebook 's public stock offering in May . That 's a big change from 2011 , when no tech stories made Bing 's most-searched list . The complete list of Bing 's top news stories : . 1. iPhone 5 . 2 . 2012 elections . 3 . 2012 Olympics . 4 . Hurricane Sandy . 5 . `` Honey Boo Boo '' reality show . 6 . `` Gangnam Style '' dance . 7 . KONY 2012 . 8 . Academy Awards . 9 . Kindle Fire HD . 10 . Facebook IPO . Reality TV star Kim Kardashian topped Bing 's most-searched person rankings for the year , dethroning 2011 champ Justin Bieber . President Obama was 46th , while his GOP rival Mitt Romney was 43rd . Apple also dominated Bing 's list of the year 's most-searched consumer electronics , taking 5 of the 10 spots . Other popular products were the Samsung Galaxy S III phone , the Kindle and Sony 's PlayStation 3 gaming console . Facebook topped Bing 's rankings of most-searched social media , followed by Twitter and , perhaps surprisingly , MySpace . Fortunately for Microsoft , the company was n't shut out of its own search results . On the consumer-electronics list were the Xbox and Windows 8 . With a market share of 16 % , Bing is the second-most popular search engine in the U.S. behind Google ( almost 67 % ) , according to comScore .
The Amazon 5 topped Bing 's list of most-searched news stories so far in year . It ranked ahead of the presidential election , Kim Kardashian and Olympics . Kim Kardashian was the 2012 's most-searched person .