Ruben Navarrette , established in September 15 to October 15 , runs from 1988 . According to a 2011 study by the Pew Research Center , the median wealth -- assets minus debts -- of Hispanic households fell by 66 % from 2005 to 2009 . Hispanic Heritage Month : Hispanics ca n't assume they 'll be better off as their numbers grow . He says the reality is that life is not a fiesta ; median wealth of Hispanic households has fallen . Navarrette : Hispanic need to know what they 're worth and refuse to settle for less .
Ruben Navarrette , established in September 15 to October 15 , runs from 1988 . Hispanic Heritage Month : Hispanics ca n't assume they 'll be better off as their numbers grow . He says the reality is that life is not a fiesta ; median wealth of Hispanic households has fallen . Navarrette : Hispanic need to know what they 're worth and refuse to settle for less .