KFC launched its a bunless side o ' meat -- but did Double Down boost sales ? Advertising strategy : KFC stunts contributed to a lack of consistent brand loyalty . But it got a boost in sales from its Monster Thickburger . In 2005 , Burger King got a boost from its Enormous Chicken Sandwich .
KFC launched its a bunless bomb o ' meat -- but did Double Down boost sales ? Advertising Age : KFC stunts contributed to a lack of consistent brand positioning . But Hardees got a boost in sales from its Monster Thickburger . In 2005 , Burger King got a boost from its Enormous Omelet Sandwich .