Design has picked up significant momentum with the success of design-led companies like Apple and Airbnb , but the exact meaning of design and how it is applied is often something of a mystery . Ken Maeda : Something designed superbly looks and feels different . Much of the time , we try not to notice good design , he says . Design can make things simpler and richer at same time , he says . Maeda : Design can create leadership in age when everyone can be the same .
Ken Maeda : Something designed superbly looks and feels different . Much of the time , we try not to notice good design , he says . Design can make things simpler and richer at same time , he says . Maeda : Design can create leadership in age when everyone can be the same .