The move to defend Apple 's trademark indicates that Apple will act to aggressively protect its App Store ecosystem from challengers , which may include any plans Amazon has to expand its Google Android efforts . The name Amazon 's chosen -- the Amazon Appstore -- has got Apple rattled . In a blog post, Jeff Bezos said that he was "disappointed" by Apple's decision to drop its own app store, which would have been called "Amazon App Store."
The name Amazon 's chosen -- the Amazon Appstore -- has got Apple rattled . In a blog post, Jeff Bezos said that he was "disappointed" by Apple's decision to drop its own app store, which would have been called "Amazon App Store."