` ` Unlike some people , it always goes down smoothly , '' the ad 's creator says . Belvedere Vodka exec says the ad ` ` absolutely inconsistent with our values '' The group vows to investigate how it was posted . ` It should never have happened , '' Gibb said . Anti - rape group accepts Belvedere 's apology and donation .
` ` Unlike some people , it always goes down smoothly , '' the ad 's creator says . Belvedere Vodka exec says the ad ` ` absolutely inconsistent with our values '' The group vows to investigate how it was posted . Anti - rape group accepts Belvedere 's apology and donation .