( CNN ) -- The cover is the calling card of any magazine , Whitaker says . But it also has a lot to do with what people are looking for in magazines and how they want them to be marketed. Whitaker recalls the striking cover put together the weekend Princess Diana died . Another favorite : for the 2000 election results , a composite of Bush 's and Gore 's faces .
The cover is the calling card of any magazine , Whitaker says . But it also has a lot to do with what people are looking for in magazines and how they want them to be marketed. Whitaker recalls the striking cover put together the weekend Princess Diana died . Another favorite : for the 2000 election results , a composite of Bush 's and Gore 's faces .