Images from Instagram , the photo-sharing app that lets user spruce up their work with a slate of arty and retro filters , no longer show up on Twitter , a popular place to share them . The change , foreshadowed when photos began appearing buggy on Twitter last week , was confirmed Sunday by both Twitter and Instagram . It marks a shift in how the app will be used and signals a new round in the escalating feud between two of the Web 's social media titans . Since Facebook bought Instagram in April , it 's been apparent that Facebook and Twitter , which rank one-two in popularity among social-networking users , are distancing themselves from each other . In the Internet age , data and dwell time equal money . With Facebook pushing to grow its mobile revenue ( and modest stock price ) and Twitter still searching for effective ways to translate its popularity into profit , this rift was perhaps inevitable . In July , Twitter stopped letting Instagram users find friends via Twitter they may want to follow on the photo app . ( They did the same for popular blogging site Tumblr after buying rival blogging platform Posterous . ) In the most recent move , users began noticing that images posted to Twitter were cropped weirdly . By Monday , sending an Instagram photo to Twitter simply posted a link directing followers to Instagram 's recently beefed-up website . The move was first mentioned by Instagram CEO Kevin Systrom last week at Le Web , a tech conference in Paris . `` We 're working on building an awesome Web presence , which we just launched , '' Systrom said . `` We revamped our Web properties , and now we 're able to staff up teams to work on Web properties with the Facebook acquisition . '' A Facebook spokeswoman confirmed Monday that Instagram turned off support for `` Twitter cards , '' the app that lets third-party images appear on the site . In its statement posted Sunday , Twitter also confirmed what happened . `` Instagram has disabled photo integration with Twitter . As a result , photos are no longer appearing in Tweets or user photo galleries , '' the statement reads . `` While tweeting links to Instagram photos is still possible , you can no longer view the photos on Twitter , as was previously the case . '' At Le Web , Systrom said the shift was n't payback for Twitter shutting down its friend-finder function . But he also said there are no plans to disable Instagram images on other sites . `` This is more of a one-off , '' he said . Underlying all the back-and-forth , of course , is the possibility that hard feelings still exist after Twitter 's reported offer to buy Instagram was spurned in favor of a reported $ 1 billion deal with Mark Zuckerberg 's Web juggernaut . By allowing its images to show up on Twitter , Instagram gave Twitter users no incentive to visit its own site or mobile app . The amount of time visitors stay on a website is an important figure for advertisers choosing which sites to patronize . Keeping Instagram photos off Twitter also could encourage users to publish their pictures to Facebook , which allows them to show up in all their glory . Meanwhile , there are reports that Twitter is planning its own photo-filtering app , which could be out by the end of the year . Such moves and countermoves are to be expected , many in the tech blogosphere were saying Monday . `` The companies obviously realize how important photos are to getting users to share and interact on the web , so it looks like the competition is n't stopping any time soon , '' wrote Eliza Kern for GigaOM . Others were saying this wo n't change the actual Twitter-Instagram user experience all that much . `` Breaking : one click to see Instagram photo now requires two clicks , '' wrote TechCrunch columnist MG Siegler on Twitter . `` Trillions of man click hours lost . ''
The Twitter-Facebook fight escalates with latest Instagram move . Images from the popular photo app no longer appear on Twitter . Facebook bought Instagram in April for a reported $ 1 billion . Keeping users on your website equals money in the digital age .