` ` The Price is Right '' is holding a contest to find its first male model . The results have almost always been displayed by female models on the show . They then select the winner by voting online through Channel 4 at midnight .
`` The Price is Right '' is holding a contest to find its first male model . The prizes have almost always been displayed by female models on the show . Viewers will pick the winner by voting online through October 4 at Priceisright.com .