` Europe continues to become a smaller piece of the overall pie , '' said Walsh , who is focusing on faster growth markets , such as Latin America , Africa and Asia . Diageo reported a 5 % increase in sales growth for the second half of last year . Recent successes for China have included ShuiJingFang , a brand of baijiu . London - based Diageo wo n't be wearing any pro - Europe symbols on their bottles .
Diageo reported a 5 % increase in sales growth for the second half of last year . Recent successes for China have included ShuiJingFang , a brand of baijiu . London - based Diageo wo n't be wearing any pro - Europe symbols on their bottles .