What does Microsoft see in Nokia , a business whose share of the mobile handset market is sliding ? The answers to this question vary , " he writes . But there is potential for this to be a win for both . Microsoft will need to figure out a way to tap the cheaper smartphone market . It will need to do this while also ensuring the two companies are merged -- not an easy task .
What does Microsoft see in Nokia , a business whose share of the smartphone handset market is sliding ? The answers to this question vary , Jim Boulden writes . But there is potential for this to be a win for both . Microsoft will need to figure out a way to tap the cheaper smartphone market . It will need to do this while also ensuring the two companies are merged -- not an easy task .