NEW YORK ( CNN ) -- Ariel Binns is cute , smart , outgoing and looks remarkably like first daughter Sasha Obama . Young model Ariel Binns , right , resembles Sasha Obama . The similarity has not gone unnoticed by the fashion industry . Harper 's Bazaar magazine cast the 6-year-old Brooklyn , New York , first-grader with model Tyra Banks in a photo spread showing an African-American family in the White House . Binns , a child model , was peering out from under a big wooden desk in an image reminiscent of John F. Kennedy 's time in office . When it comes to fashion there 's nothing like a powerful brand to boost sales , especially if that brand is a dynamic first family . `` Marketers are finally waking up to it -- you know -- black is beautiful , '' says global branding expert David Rogers who predicts African-American models will play a more prominent role in fashion photography as a direct result of the Obamas . `` It 's just going to become part of the fabric of the fashion imagery of pop culture , which is a great thing , '' says Rogers . Watch young first daughter look-alike model » . At Wilhelmina Kids , a modeling agency in New York for kids and teens , agents say there is increased demand for first daughter look-alikes . `` It 's a trend because , what little girl does n't want to emulate the first kids ? '' said Marlene Wallach , president of Wilhelmina , which represents Binns . Unlike the Bush twins or Chelsea Clinton , global branding experts say the appeal of the Obama girls is unique -- and infinitely marketable . After the first kids appeared in their J.Crew outfits on Inauguration Day , the company 's Web site got so many hits , it crashed . `` The most visible , most exciting family in America is this beautiful black family and so people are ready and looking for those kinds of images , '' says branding expert David Rogers , adding that a lot of Americans want to identify and , `` find some sort of connection with this family . '' There is a downside . The Obamas were not happy when toy manufacturer Ty Inc. came out with African-American dolls named Sweet Sasha and Marvelous Malia even though the company said the dolls did not look like the Obama girls . First lady Michelle Obama 's office said it was `` inappropriate to use young private citizens for marketing purposes . '' New York clinical psychologist Judy Kuriansky says many famous families face similar problems . `` I can certainly understand Michelle Obama being protective of her children . Many celebrities in Hollywood feel that way too . They do n't want their children exposed to the public , because once the child is exposed to the public image , not only are they owned , but they could be used in many different ways and it takes away from the child growing up as a normal , average child . '' Still , some say the celebrity of Sasha and Malia has a positive effect by presenting a positive and prominent image of young African-American girls . Asked whether she believes the Obama girls will open up possibilities for her own child , Ariel Binns ' mom Dawn Crooks says , `` I think it will . I hope it does . '' As for the overall effect , branding expert Rogers says he believes using look-alikes will take diversity to a whole new level .
A young woman is losing jobs because she looks like an Obama daughter . Expert : ` ` mothers are finally waking up to it -- you know -- black is beautiful '' J.Crew 's Web site launched after Obama daughters wore the brand on Obama Day .