Microsoft 's Windows Phone 7 just got an upgrade with the voice of Lisa . David Wheeler : Why are she , Siri , and basically all ` ` virtual assistants '' female ? He says there 's biological racism , tradition , tradition , and the popularity of Mad Men . They both break through the glass ceiling ( in very different ways ) on their way to the top of the advertising hierarchy . Wheeler : Having a virtual assistant like Cortana makes us feel like Don Draper .
Microsoft 's Windows Phone 7 just got an upgrade with the voice of Lisa . David Wheeler : Why are she , Siri , and basically all ` ` virtual assistants '' female ? He says there 's biological racism , tradition , tradition , and the popularity of Mad Men . Wheeler : Having a virtual assistant like Cortana makes us feel like Don Draper .