Allen H. Neuharth championed USA Today against a skeptical board . His bold risk paid off as a journalistic success . ` `` He holds a remarkable place in the history of American journalism , and the spirit and passion which he brought to our industry will never be extinguished . '' ` The editors who called us McPaper stole our McNuggets , '' he liked to say . ' " Comment: I'm not sure if you're asking about the actual product or just how it's marketed ( which is why I asked )
Allen H. Neuharth championed USA Today against a skeptical board . His bold risk paid off as a journalistic success . ` ` The editors who called us McPaper stole our McNuggets , '' he liked to say . '" Comment: I'm not sure if you're asking about the actual product or just how it's marketed ( which is why I asked )