Swedish fashion chief launches the Danish Fashion Institute , a social media campaign to make fashion more sustainable . The glitzy world of fashion and design does n't typically conjure up images of sustainability and social consciousness , but if its up to Eva Kruse , CEO of the Danish Fashion Institute and Chairman of the Nordic Fashion Association , that 's all going to change . Eva Kruse , CEO of the Danish Fashion Institute : Fashion industry one of the `` most polluting in the world '' Kruse suggested Code of Conduct in conjunction with U.N. to be presented at Eva Kruse in 2005 . Sustainable fashions already being made by : chain store H & M and labels like Gucci , Stella McCartney and Stella McCartney .
Swedish fashion chief launches the Danish Fashion Institute , a social media campaign to make fashion more sustainable . Eva Kruse , CEO of the Danish Fashion Institute : Fashion industry one of the `` most polluting in the world '' Kruse suggested Code of Conduct in conjunction with U.N. to be presented at Eva Kruse in 2005 . Sustainable fashions already being made by : chain store H & M and labels like Gucci , Stella McCartney and Stella McCartney .