( CNN ) -- Money , husbands , record deals or a free stay at a celebrity sober living house . Just when you thought there could n't be a more shocking trade-off for national exposure on a reality show , E ! brings you `` Bridalplasty . '' The new series , set to make its debut November 28 at 9 p.m. , will feature 12 brides-to-be competing for a different plastic surgery each week as they prepare to walk down the aisle . Despite `` Bridalplasty 's '' unsettling tagline -- `` the only show where the winner gets cut '' -- the reality competition follows a surprisingly standard format : Each week , the contestants will participate in a wedding- or relationship-themed challenge , such as picking the perfect dress , according to Jason Sarlanis , vice president of original programming and series development for E ! So what 's the grand prize ? The last bride standing will receive her dream wedding , paid for by the show , and the remaining procedures on a `` wish list , '' which she drafts at the beginning of the season with the help of Dr. Terry Dubrow , who appeared on Fox 's `` The Swan '' in 2004 . The procedures will range from veneers and Botox to breast augmentations and tummy tucks . And like many reality competition shows , a winner is granted immunity each week and thus is exempt from competing the following episode . But , on `` Bridalplasty , '' immunity is also a form of `` medical leave . '' `` [ Contestants ] will wait until they 're ready to return -- doctor 's orders , '' Sarlanis said . `` They wo n't participate in any part of the episode that could mess with recuperation . '' But recovery time is not the only concern for Dr. John Diaz , a board-certified plastic surgeon in Beverly Hills , California , who is not affiliated with the show . Diaz says , `` By competing in a show like this , patients might feel pressured to undergo surgeries they would n't have under normal circumstances . '' That pressure , he says , can stem from contestants ' peers on the show , as well as the fact that the surgeries are free . `` If a contestant is only interested in her nose , but every other woman around her is talking about her breasts , all of a sudden , she may feel pressure to do her breasts , as well , '' Diaz said . `` It 's almost like a peer pressure spurred on by this competition . '' Diaz also said that major events , like weddings or reunions , sometimes cause people to evaluate their appearance . `` Who does n't want to look their best on their wedding day ? '' Sarlanis said . `` Plastic surgery is a taboo topic , and a lot of people support it , and a lot of people consider it a guilty pleasure , and a lot of people are against it . '' He added : `` A show like this could go different ways . At the end of the day , we 're making a really great show . '' Supporters and critics alike agree that `` Bridalplasty '' will most likely be a hit . `` This is the natural , absurd next step for reality programming . ... It has all the elements of what would be successful for a faceless demographic : bridal themes , aspiration themes , plastic surgery , '' said Colby Hall , the managing editor of Mediaite.com , a website that assesses print , online and broadcast media . `` It 's going to be a huge hit in the way 'Jersey Shore ' was a huge hit , '' he added . `` It 's a train wreck to watch , but people will love to sort of feel better than the participants . '' Sarah Polonsky , senior editor at BettyConfidential.com , said she 's worried the show will send a negative message to viewers -- `` equating cash to plastic surgery . '' `` Anyone emotionally unstable enough to desire that much plastic surgery really needs Botox for the soul , '' Polonsky said . `` They should be giving out therapy instead of nose jobs . ... When you start planning a wedding to include lip [ injections ] and rhinoplasty in addition to flower arrangements , it 's almost as belittling to your groom as it is to yourself . '' Of course , `` Bridalplasty '' is not the first TV show about plastic surgery . `` The Swan '' and ABC 's `` Extreme Makeover '' both followed subjects who went under the knife to modify their appearance . These shows are a double-edged sword for plastic surgeons , said Dr. Phil Haeck , a practicing plastic surgeon in Seattle , Washington , and president of the American Society of Plastic Surgeons . `` It puts plastic surgery in a possible negative light , in that it cheapens the value of surgery . ... On the other hand , it does generate some talk -- both positive and negative , '' Haeck said . `` From a marketing standpoint , any time your product is talked about generically , it may be somewhat beneficial . '' And `` Bridalplasty '' is certainly generating talk . `` In today 's entertainment landscape , the most absurd and crazy idea wins , '' Hall said . `` This certainly feels like the most absurd and crazy TV show in a long time . ''
Reality TV show will feature 12 brides-to-be competing for a different plastic surgeries . The contestants are expected to undergo liposuction and breast augmentation procedures on the show.