Tokyo , Japan ( CNN ) -- When pictures of Prime Minister Yukio Hatoyama 's multi-colored button down shirt started spreading on the Internet , people around the world cringed . But not Peter Crawfurd and Michael Yang . They saw brilliance . `` Extraordinary , '' said Yang , of Hatoyama 's purple , red , yellow , blue and green shirt . `` That 's exactly what we see in the Japanese prime minister . Mr. Hatoyama is a great symbol for that . We believe in individuality and people should be able to dress as they want . '' And for $ 500 , you can own your own Hatoyama shirt . Crawfurd and Yang , two 26-year-old buddies who met in high school in Denmark , run a build-your-own-shirt business based in China . By build , they mean pick your own fabrics , cuts and colors on their Web site , www.ShirtsMyWay.com . The company claims users can design over 7 trillion different men 's dress shirts , by breaking the shirt into components and custom- tailored fits . You pick , they make , and ship it to your door . They said they like very individual fashion choices . Which is why even though they 're not the original designers of Hatoyama 's shirt , they 're launching a replica , a special `` Prime Minister Hatoyama shirt , '' so you , too , can have Hatoyama 's every color of the rainbow shirt . They are convinced someone out there really does want it . `` Regardless of what people out there think is fashionable or not , it 's one of the bravest moves we 've ever seen , '' said Yang . `` We honor his bravery because it takes a brave man to face the world with so many colors , especially a man in his position . We stand behind him 100 percent . '' `` There 's a lot of integrity in what he 's doing , '' added Crawfurd . `` Just because he 's prime minister , does n't mean he loses this part of him . '' The entrepreneurs are by no means just looking to honor Japan 's leader . They see a business opportunity by coat tailing off the Internet buzz on Hatoyama 's bold shirt . But they also think critics are `` too harsh , '' said Yang . `` I do n't know what else to say . Yes , too harsh . '' The Prime Minister under fire this week , from both outside the political halls of Tokyo and within , after he backed out of a campaign promise to move a disputed U.S. air base off the island of Okinawa . But as tensions in the Korean peninsula and pressure from Washington mounted , the prime minister caved on that campaign promise on Sunday . This week , the political fallout has begun . Members of the opposition party , the Liberal Democratic Party , are now calling on him to resign . In Okinawa , it is full-on name calling , with residents saying he is a liar . National polls show his approval ratings are below 30 percent . But outside of Japan , at least two entrepreneurs are cheering him on . They just launched their Hatoyama shirt special Wednesday morning in Asia and say they have already gotten an order . They hope customers will at least want to look like the prime minister , regardless of the political turmoil Hatoyama currently faces .
PM Yukio Hatoyama came under fire for wearing multi-colored shirt . Two high school friends see brilliance in Japan PM 's fashion choice . They are offering a replica of the shirt . Hatoyama wore the shirt at a BBQ while trying to boost his sagging approval ratings .