And Cook , the former operations chief and , by some accounts , current workaholic micromanager , runs the company like he manages his private life : shrouded in secrecy . Steve Jobs ' values were shaped by his upbringing and life experiences . `` That 's been one of my mantras : focus and simplicity , '' Jobs said in 2011 . Traversing San Francisco sparked Buddhism co-founder 's conversion to Apple . Steve Jobs ' on his goals : `` We 're here to put a dent in the universe ''
Steve Jobs ' values were shaped by his upbringing and life experiences . `` That 's been one of my mantras : focus and simplicity , '' Jobs said in 2011 . Traversing San Francisco sparked Buddhism co-founder 's conversion to Apple . Steve Jobs ' on his goals : `` We 're here to put a dent in the universe ''