( CNN ) -- Some say it 's funny , some call it creepy . Either way , a new Old Spice commercial dubbed `` Momsong '' has the Internet buzzing . The commercial , part of a series called `` Smellcome To Manhood , '' promotes a new line of Old Spice body sprays . The sprays , according to the ad , quickly turns teenage boys into men -- something that a group of moms in the commercial apparently are n't ready to come to terms with . One mom is seen hiding behind the door in her son 's bedroom as she sadly sings about her boy quickly becoming a man after using Old Spice . The song is picked up by other moms as they spy on their sons hanging out with girls . The ad rocketed to viral status on Sunday when it was shown at commercial breaks during the NFL playoff games . Within a day , the term `` Old Spice '' was tweeted over 50,000 times , according to social analytics company , Topsy , and the video has had more than 1 million views since it was posted a few days ago . Reaction on Twitter was fast and furious . This is n't the first viral commercial for the brand . A series of commercials featuring pitchman Terry Crews won the internet 's heart a few years ago with his pectoral flexes and ear shattering screams . `` Momsong '' may be just the beginning for Old Spice 's new campaign . The company 's YouTube page features two other new `` Smellcome to Manhood '' commercials in the vein of `` Momsong . '' We will just have to wait to see what they have in store for the upcoming Super Bowl , an event known to feature bizarre commercials .
The commercial is part of series to promote US Navy body sprays . The campaign is called ` ` Back To You '' The ad rocketed to viral on Sunday when it was shown during the playoff games .