Michael Jackson shot commercial for Pepsi in 1984 . It was part of Jackson 's groundbreaking Pepsi sponsorship , near the height of his popularity . During shoot , Jackson 's hair caught on fire during an on-set accident . The crew was able to put out the flames and save his life by using a hose attached to a water tank that had been filled with cold tap water.
Michael Jackson shot commercial for Pepsi in 1984 . During shoot , Jackson 's hair caught on fire during an on-set accident . The crew was able to put out the flames and save his life by using a hose attached to a water tank that had been filled with cold tap water.