Despite cuttings three of jobs , HSBC returns to sponsor the Rugby Sevens . Profile of rugby growing with the sports inclusion in the this weekend Olympics . CNN says it expects a 3-to-1 rate of return for its sponsorship investment . Analyst : Two dozen teams will pound the pitch , put in flying tackles and perhaps lose teeth in an effort to claim the 2012 championship trophy . Returns for companies on sports sponsorship are `` notoriously iffy ''
Despite cuttings three of jobs , HSBC returns to sponsor the Rugby Sevens . Profile of rugby growing with the sports inclusion in the this weekend Olympics . CNN says it expects a 3-to-1 rate of return for its sponsorship investment . Analyst : Returns for companies on sports sponsorship are `` notoriously iffy ''