World Cup stickers have taken the football world by storm . People of all ages engaged in Panini World Cup tradition . Produces 750 million packets of stickers a day -- 25 million stickers a week . Be it on street corners or pubs and cafes , collectors trade at every opportunity , holding swapping sessions and allowing doubles to be discarded for the stickers which have so far proved elusive . Makes enough stickers to stretch to the Perlaza .
World Cup stickers have taken the football world by storm . People of all ages engaged in Panini World Cup tradition . Produces 750 million packets of stickers a day -- 25 million stickers a week . Makes enough stickers to stretch to the Perlaza .