( CNN ) -- Local Spanish-language television for Hispanics who also speak English ? Yes . As the nation grows , so has the number of Hispanics who speak English and Spanish and who feel comfortable receiving their news in both languages , according to Pew . Since 1997 , CNN en Español has reached millions of Spanish-speaking households , but there is still a need to reach another demographic . Enter CNN Latino . `` This programming block is aimed at people who speak English and Spanish , families looking for something relevant , '' said Cynthia Hudson , senior vice president and general manager of CNN en Español , at the CNN Latino launch party in Los Angeles . CNN Latino celebrated its launch in Los Angeles in style at the Sunset Tower Hotel this week . Among CNN 's journalists at the launch party were Mexican actresses Kate del Castillo and Angelica Vale , Mexican actor and singer Diego Boneta , Mexican actor Eduardo Verastegui and model and former participant of the show `` Mira Quien Baila '' Maripily . Luis Miguel 's daughter , Michelle Salas , also made an appearance . CNN Latino 's eight-hour custom-programming block is set to air on Thursday through a local channel in Los Angeles with special emphasis on the community of more than 4 million Hispanics . It will feature news , lifestyle , documentary , talk and debate , and it seeks to be an alternative to traditional Hispanic networks . `` This bloc is for the bicultural , bilingual Latino who goes back and forth between both worlds , '' said Elizabeth Espinosa , KTLA reporter who will be hosting `` Sin Limites '' ( No Limits ) , a magazine lifestyle show that will air 8 to 9 p.m. Monday through Friday on KBEH Channel 63 . She will keep her day job at KTLA , Channel 5 , where she is a reporter for daytime and evening news shows . Espinosa is a native Angelino . Her mother emigrated from El Salvador , and her father is from Mexico . In addition to `` Sin Limites , '' CNN en Español 's team will be a part of the programming as well : . -- Mexican journalist Carmen Aristegui , will interview Mexico 's newsmakers . -- CNNE 's Juan Carlos Lopez will be hosting political debates on `` Choque de Opiniones . '' -- CNN en Español 's Fernando Del Rincon will host `` Conclusiones '' , a nightly debate of the day 's top story . -- Dr. Marisa Azaret discusses healthy living on `` CNN Vida . '' -- CNN en Español 's entertainment correspondent Juan Carlos Arciniegas will host `` Showbiz Latino . '' -- Sports news will be hosted by Marcela Trucios on `` Deportes USA . '' -- `` CNN Archivo '' will showcase documentaries on crime , adventures and controversy , hosted by Maria Regina Bustamante . -- And CNN 's Ismael Cala will host `` Cala , '' a 60-minute audience-engaging show where he interviews provocative newsmakers . Hispanics are the fastest-growing segment of the U.S. population , with spending power of more than $ 1 trillion , and they have an increasing influence on social , economic and political trends . CNN Latino joins the likes of News Corp and Colombia 's RCN Television , which are behind the Spanish-language network MundoFox , and ABC News/Univision in launching a 24-hour English-language network , all aimed at the U.S. Hispanic audience . The only difference is , CNN Latino will be accessible to those who do n't have cable . `` For many Hispanics , this is going to be the first time they see CNN , '' said Hudson . `` What 's going to represent CNN Latino in Los Angeles has not been seen before , about 50 % of the public does not have cable , '' said Espinosa . CNN Latino will be CNN 's first move outside cable television and , according to Hudson , the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets . `` We want to produce content for the Latino who was born in Latin America that lives here and the Hispanic who was born in the U.S. , '' said Hudson . Hudson said CNN en Español will be announcing at least five more new channel affiliates in other major cities within the U.S. that will broadcast CNN Latino . CNN en Español launching CNN Latino .
CNN Latino is aimed at people who speak English and Spanish . CNN Latino celebrated its launch in Los Angeles at the Sunset Tower Hotel this week . CNN Latino will be CNN 's first move outside cable television .