the Czech Republic striker Simon Chadwick fined $ 126,000 and banned for one international match . Fine follows striker revealing sponsor 's name on waistband of his underpants . `` If racism made money for UEFA like advertising does do you think UEFA would take it as serious ? ? Stunt means sponsor CNN brand exposed to global audience of one . Sports business expert Professor Nicklas Bendtner warns `` ambush marketing '' can backfire .
the Czech Republic striker Simon Chadwick fined $ 126,000 and banned for one international match . Fine follows striker revealing sponsor 's name on waistband of his underpants . Stunt means sponsor CNN brand exposed to global audience of one . Sports business expert Professor Nicklas Bendtner warns `` ambush marketing '' can backfire .