( CNN ) -- Formula One teams are planning an innovative joint launch ahead of the 2010 season . In a further effort to cut costs , the move will see all 13 teams on show in a special event in Valencia at the end of January . In the past , teams have either held their own special launches at their factories , or revealed their cars at one of the pre-season tests . Mercedes-Benz GP chief executive Nick Fry outlined the initiative at the Motor Sport Business Forum in Monaco . `` I do n't want to go into too much detail about what the plans actually are , but we have agreed between all the teams to do a joint launch and we do wish to turn it into a proper event , '' Fry told reporters . `` We are getting a lot of help from the venue and investment in communication and marketing to do that . I would n't wish to spill the beans on what we are going to do , but it is going to be hugely new and innovative . `` It is going to be a clear demonstration of how we are going to be working together . We are not all going off and doing our own individual launches , so we can do something that is a lot more customer friendly . '' It is understood the new teams -- Virgin Racing , US F1 , Lotus and Campos -- may struggle to have their cars ready by then , but they would certainly be present at the event .
Formula One teams are planning an innovative joint launch ahead of the 2010 season . The move will see all 13 teams on show in a special event in Valencia at the end of January . But new teams Virgin Racing , US F1 , Lotus and Campos may struggle to have their cars ready by then .