( CNN ) -- A cold morning mist hangs over row after row of deep purple grapes -- a scene ripe for thoughtful contemplation . Just a few fields away a civil war ensues , and occasionally the sound of sirens punctuates the serene vineyard . In the Golan Heights , two drastically different worlds exist side-by-side -- as dissimilar as water and wine . While the multimillion dollar Pelter Winery in northern Israel begins each morning harvesting fruit , nearby Syrian rebels and government troops exchange gunfire . Israel occupied this strategic plateau from Syria in the 1967 war . And the region -- characterized by a dry climate , high altitude , and sunshine ideal for grape growing -- was turned into a major wine producer . Fruits of labor . Today the Pelter Winery is one such site , producing over 100,000 bottles each year . Jews and Arabs from nearby villages harvest the grapes , before a conveyer belt delivers them to a giant press . There 's no foot stomping here , as the richly-colored fruit is processed and placed in giant oak barrels that co-owner Tal Pelter likes to call `` expensive tea bags . '' `` In a year from now it 'll be ready , '' he explains in a warehouse stacked high with barrels . `` When you go to taste the barrels you know where you started . You see the progress in the development of the flavor . '' Messy Business . But the business has n't been left completely untouched by the bloodshed across the rolling hills . One time an airstrike hit the winery , shrapnel peppering the walls and injuring one person . The tanks holding the wine were also hit , spilling tens of thousands of bottles of wine over the ground . `` It took our very calm lifestyle and shook it up a bit , '' said Pelter . `` But it 's not something to be afraid of . '' Tasteful holiday ? Tourists do n't appear to be put off , traveling to the picturesque fields to taste wine directly from the source . `` We are wine lovers -- this is how we 've stayed married for 32 years , '' jokes Rachel Spigelman about her husband Tzvi . Though the leisurely sipping is suddenly cut short by a siren blaring . Workers and tourists take cover , exposing the surreal reality of life in the Golan Heights . Watch : Property hotspots in the Middle East . Insight : Meet Iran 's 'King of Cars '
Marketplace Middle East takes a look inside multimillion dollar Golan Heights winery . Picturesque vineyard in northern Israel attracts tourists . But next door , sirens blare as civil war rages in Syria . The vineyards are part of the Israeli-occupied Golan, which is home to some of Israel's most important wine producing regions and has been under siege for years by Syrian rebels.