( CNN ) -- Denmark 's Nicklas Bendtner has been fined US $ 125,800 for exposing boxer shorts adorned with the logo of an online betting company as he celebrated scoring against Portugal at Euro 2012 . The Arsenal striker , who spent last season on loan to Sunderland , was also handed a one-game ban , European football 's governing body , UEFA confirmed . After netting his second goal in the match last Wednesday , Bendtner lifted up his shirt to reveal the top of his underpants complete with the `` Paddy Power '' motif . `` Following the opening of disciplinary proceedings concerning the improper conduct of Denmark 's Nicklas Bendtner against Portugal , the UEFA control and disciplinary body has decided to suspend the player for one competitive fixture , UEFA said in a statement . Portugal downs Denmark in five-goal thriller . `` This suspension applies to the next 2014 World Cup match , including the qualifying competition , for which Bendtner is eligible . The player has also been fined €100,000 . '' Bendtner claimed he had no idea his actions were illegal under UEFA rules . `` It is just a pair of lucky boxer shorts that I used in the first game as well and have used before the tournament , '' Bendtner told reporters . `` I did n't know I was breaking any rules but I am aware of that now . '' But the severity of the punishment has sparked outrage on social media , with many questioning the size of the fine compared to those recently issued for racist incidents earlier in the year . Manchester United defender Rio Ferdinand tweeted : `` Uefa are not serious ... Platini was a great player but him & his colleagues alienate themselves with exactly this type of rubbish ‪ # priorities . `` If racism made money for Uefa like advertising does do you think Uefa would take it as serious ? ? ‪ # priorities . '' In April , Portuguese club FC Porto was fined only €20,000 ( US $ 25,208 ) after their fans racially abused Manchester City striker Mario Balotelli . Paddy Power also voiced its opinion on Twitter : `` We think this is a hysterical and deeply cynical move by Uefa driven by pure commercialism ! '' The company has said it would be contacting Bendtner to offer their full support . Bendtner has three days to file an appeal .
Denmark 's Nicklas Bendtner fined €100,000 for underwear incident , UEFA said . Bendtner displayed `` Paddy Power '' boxer shorts last week during a match against Portugal . Fans expressed outrage on Twitter over the fin , which was sizeably more than recent fines for racism . Bendtner will also be required to sit out one game in the 2014 World Cup .