( CNN ) -- As `` faster than real time '' technology capable of predicting our every move is discussed at LeWeb in London this week , it seems prudent to ask whether such developments will actually improve our lives . Always-connected apps and platforms currently have us texting , networking and even talking to Siri while driving . As if that was n't bad enough , we 're unveiling applications that not only know where you are now , but where you 're probably going next . They 'll also guess what you 'll buy while you 're there and who you 'll most likely be talking to . Thankfully , our overmedicated and undisciplined youth are predicated to thrive in this information overloaded , attention deficit disordered world , so most do n't see any problem with more data , features and apps . Facebook threatens to 'Zuck up ' the human race . But at some point , someone will have to draw the line . Unfortunately , if we do n't start paying attention to the social and legal implications of this technology , that duty will fall to the government . And who thinks that will work out well ? As Jeremiah Owyang of digital advisory firm Altimeter Group wrote recently , store clerks could soon be using facial recognition and online influence scores to help them prioritize who needs help . But tell a politician that his or her score on Klout , the social media influence ranking website , may prioritize the attention they get from a voter -- or even the level of service they receive from a bartender -- and let 's see how many injunctions get filed by the end of happy hour . Fast-forward to the anticipatory software of the future . I imagine someone is already building an app that scrapes location-based data to tell marketers where you 'll eat next and who will be with you . I do n't think this exists yet , but the brilliant brains behind today 's start-ups will come up with it soon enough . In the digital age , everyone is becoming a spook . At what point does this real-time and `` faster than real time '' push become creepy ? And when it does , who will step in to say : `` Okay , let 's not get carried away ? '' It will probably happen in Europe before it does in the United States , where lax privacy regulations reign . But should n't it be tackled sooner rather than leaving it until it triggers a heavy-handed response . If it 's left to parliament in the UK , Congress in the U.S. or legislators in other countries -- democratic or not -- then we are setting ourselves up for disappointment . Whenever preferential treatment to one set of people , governments usually intervene . But surely playing favorites with race , sex , and religion is a far cry from the marketing segmentation delivered by `` faster than real time '' technology ? Or is it ? The real-time technology of today is already frightening for some , although it is becoming less so as the over sharing of personal data becomes culturally more acceptable . But this notion of `` faster-than-real-time , '' while fascinating , may predict a much darker , more Orwellian future . Tread softly LeWeb . We do n't want you to get carried away . The opinions expressed in this commentary are solely those of Jason Falls .
LeWeb 's ` ` Faster than real life '' theme refers to precognitive tech that can predict our choices . Youth thrive in an information - rich world and do not see anything ahead , says Falls . Falls asks , What are the social and legal implications of predictive technology ?