iPhone CEO Nilay Patel had to apologize for new Tim Cook app on Apple 5 and iOS 6 . Nilay Patel : In its competition with Apple , Apple seems to have gotten a bit lost . He says it 's more than a little strange for Apple to tell customers to try other products . Patel : No company wants to be praised for its apologies ; Apple needs to get it right .
Apple CEO Tim Cook had to apologize for new Maps app on iPhone 5 and iOS 6 . Nilay Patel : In its competition with Google , Apple seems to have gotten a bit lost . He says it 's more than a little strange for Apple to tell customers to try other products . Patel : No company wants to be praised for its apologies ; Apple needs to get it right .