What does Microsoft see in Nokia , a business whose share of the smartphone handset market is sliding ? Or , by getting a product which it is already in partnership with , is Microsoft simply buying the cow when it 's already getting the milk ? The company has been trying to get into Nokia's mobile phone business, but it hasn't had much luck so far. But there is potential for this to be a win for both . Microsoft will need to figure out a way to tap the cheaper smartphone market . It will need to do this while also ensuring the two companies are merged -- not an easy task .
What does Microsoft see in Nokia , a business whose share of the smartphone handset market is sliding ? The company has been trying to get into Nokia's mobile phone business, but it hasn't had much luck so far. But there is potential for this to be a win for both . Microsoft will need to figure out a way to tap the cheaper smartphone market . It will need to do this while also ensuring the two companies are merged -- not an easy task .