( CNN ) Jeweler Tiffany & Co. , for the first time , is featuring a gay couple in an ad campaign . The new `` Will You ? '' campaign , shot by fashion photographer Peter Lindbergh , features seven scenes of couples . One in particular is drawing widespread praise for showing a same-sex couple . The pair , shown sitting on a stoop in New York City , are a couple in real life , Tiffany spokeswoman Linda Buckley said . The 178-year-old jeweler best known for its little blue boxes says this is its first ad to depict a same-sex couple . The company joins a growing list of brands using same-sex couples in promotional materials , from Banana Republic to Target . The campaign aims to show that love comes in a variety of forms , Buckley said . `` Nowadays , the road to marriage is no longer linear , '' she said . `` True love can happen more than once with love stories coming in a variety of forms . '' Another photo shows a couple on their wedding day with their child , the company said , a nod to increasing rates of mothers giving birth outside of marriage . The rest of the images show couples in various romantic settings : on a city rooftop , driving in a convertible , at home on a sofa .
Tiffany & Co. features same-sex couple in new ad campaign . The ad, which will air during the Super Bowl, shows a young woman and her boyfriend walking down an aisle holding hands.