Author shares embarrassing stories of e - mail sent to wrong people . ` ` One click , and suddenly we 'd lost a $ 5 million account , '' says author . Service called BigString.com lets e - mailers reply with or erase messages . Expert 's advice : Type author 's full name and never use it - all .
Author shares embarrassing stories of e-mail sent to wrong person . `` One click , and suddenly we 'd lost a $ 5 million account , '' says publicist . Service called BigString.com lets e-mailers tinker with or erase messages . Expert 's advice : Type recipient 's full name and never use reply-all .