( Mashable ) -- If you 're confused because your Facebook News Feed is filled with women saying that they `` like it on '' the floor or the kitchen counter , you 're not alone . It 's all part of a new Internet meme that has gone viral on Facebook to raise awareness for breast cancer . First things first , though : These women are actually referring to where they like to place their purses , not to their favorite places to make love . Of course , part of the reason this meme has gone viral is due to its heavy sexual connotations . The reason for all of these `` I like it on '' status updates is simple : October is Breast Cancer Awareness Month , and hundreds of thousands ( if not millions ) of women are using this meme as a rallying cry to raise awareness for cancer research . The status updates naturally get their friends to ask them about their commentary , which is exactly the point of this meme . Like any social platform , Facebook is susceptible to rapidly spreading memes . In January bra color status updates started dominating newsfeeds worldwide , again to raise awareness for breast cancer . While we do n't know where the campaign originated from , it 's cute , fun and generating some buzz ( especially useful , as the commenters point out , for getting women to go in for their medical examinations ) . Still , we ca n't forget that this is a disease that will kill 10 million women in the next 25 years , so we also implore you to donate to breast cancer research if you can . © 2010 MASHABLE.com . All rights reserved .
October is Breast Cancer Awareness Month . They are actually referring to where they like to put their purses . Part of the reason this phrase has gone viral is due to its heavy sexual connotations .