Study : Users have to leave online video after 30 seconds if it does n't load . After that , an average of 50 % of them leave the video per second . The test subjects played a total of 23 million video views . Study is from University of Massachusetts at Amherst and Google Scholar . Researchers looked at the data of 6.7 million unique video viewers .
Study : Users have to leave online video after 30 seconds if it does n't load . After that , an average of 50 % of them leave the video per second . Study is from University of Massachusetts at Amherst and Google Scholar . Researchers looked at the data of 6.7 million unique video viewers .