( CNN ) -- Apple 's Mac Pro , the high-end show horse of the company 's desktop line , goes on sale Thursday , restoring some luster to deskbound computers that have been overshadowed by the mobile revolution . In some ways the Mac Pro , which will be available for preorder on Apple 's website and Apple stores , is like the fancy haute couture dresses that get walked down the runways of Paris and New York . At more than $ 3,000 , the sleek machine is more computer than most people need or can afford . But it serves as a showcase for what its creator can do . `` Ca n't innovate any more , my ass , '' Apple Vice President Phil Schiller said when he unveiled the new Mac Pro in June . It was a response to some analysts who say rivals like Samsung and Google have been rolling out fresher ideas than Apple the past couple of years . The Mac Pro certainly does n't look like anything else on the market . It 's a silver and black cylinder and stands just 10 inches tall . Packing a range of Intel Xeon processors , the new Mac Pro is more than twice as fast as its predecessor , released three years ago , Apple says . And , starting at $ 2,999 ( with custom modifications that could push prices upward of $ 12,000 ) , it 's for a select group of power users like graphic designers , photographers , videographers , animators and the like . The machine has six of Apple 's Thunderbolt 2 ports , enabling up to 36 external devices to be attached . Apple says the Mac Pro has been designed and manufactured in the United States . Pro users are a small part of Apple 's overall business . Only 19 % of the company 's revenue in the first quarter of this year came from Macs . That 's just shy of the 21 % it made selling iPads , and a far cry from the 49 % Apple made on the iPhone .
Apple 's new Mac Pro starts at $ 100 . The high - end model is designed for business users . The cube - shaped computer stands less than 10 inches .