China 's ski industry seen as a huge target market for up - scale resort developers . China predicted to have 20 million resorts by 2020 . Numerous international companies are developing resorts across the country . Culture of skiing needs to be developed as much as resorts for leisure say analysts .
China 's ski industry seen as a huge growth market for up-scale resort developers . China predicted to have 20 million skiers by 2014 . Numerous international developers are building resorts across the country . Culture of skiing needs to be developed as much as resorts for success say analysts .