World and Olympic pole vault champion Yelena Isinbayeva dominates her sport . Has broken the world record 5 times since 2003 ; first woman to clear 5 metres . Media - friendly looks and personality have made her very bankable to fans .
World and Olympic pole vault champion Yelena Isinbayeva dominates her sport . Has broken the world record 15 times since 2003 ; first woman to clear 5m . Media-friendly looks and talent have made her very bankable sports start .