In the year since Steve Jobs ' death , Tim Cook has subtly altered Apple 's image . On a call with investors in February , Cook answered questions , cracked jokes and was generally open and friendly . Concerted efforts have been made to reach out to investors and Washington . The company is now more open about its plans for a future where it can compete with Google ( GOOG - news - people ) in mobile devices as well as cloud computing services like iTunes or iCloud
In the year since Steve Jobs ' death , Tim Cook has subtly altered Apple 's image . Concerted efforts have been made to reach out to investors and Washington . The company is now more open about its plans for a future where it can compete with Google ( GOOG - news - people ) in mobile devices as well as cloud computing services like iTunes or iCloud