( CNN ) -- Nestled in an epic landscape where two oceans meet in a flurry of foam and waves , Cape Town is one of the most photogenic places on Earth . The city attracts millions of visitors each year who come to admire its vibrant sights and breath-taking scenery , snapping pictures along the way to serve as lasting mementos . Usually , they have to buy expensive hotel Internet or wait until they get home to show them to friends and family , but now , thanks to a local start-up , they can share them almost instantly . `` Escape to the Cape , '' brainchild of a 37-year-old former banker Shaheed Ebrahim , offers tours of the city in 3G Wi-Fi equipped vehicles which allows his clients to upload photos to Facebook and Instagram as soon as they take them . Ebrahim got the idea for his venture after struggling to entertain his young children on car journeys : `` My wife and I would give the kids iPads preloaded with games in order to keep them occupied , but we quickly realized that for many functions you had to be connected to the Internet , '' he says . The Cape Town native , who won the Emerging Tourism Entrepreneur of the Year Award in 2012 , has always been passionate about his home city , and would regularly take family and friends visiting from overseas on sightseeing trips . Read more : Made in Ghana -- luxury shoes put sparkle in your step . When the bank he was working for wanted him to relocate , he decided to leave the corporate world and use his payout to turn his hobby into a profession . However , in South Africa 's tourism industry , which was worth nearly $ 9 billion in 2012 and represented around 4.6 % of the country 's direct employment , competition among tour operators is stiff . Ebrahim soon realized he needed to offer something that would make him stand out from the crowd : `` We live in the technology age where people expect to exchange information instantly , '' he says . `` They want upload their pictures on Facebook and Instagram in real-time , and I often host bloggers who wish to publish articles and pictures immediately . '' When it comes to photo opportunities , Escape to the Cape tours offer plenty , visiting sites like Table Mountain and Cape Town 's colorful Bo Kaap district with its yellow , blue and pink houses . If that does n't fill up your camera 's memory card , there 's also a chance to see penguin and sea lion colonies , and Cape Point , a World Heritage Site whose 200 meter high sheer cliffs cut deep into the mixing waters of Atlantic and Indian Oceans . The company now employs five permanent staff , but Ebrahim admits that things were far from rosy in the beginning : `` It took two years for the firm to become profitable , which was nerve wracking , but we persevered , '' he says . Escape to the Cape is planning to introduce a new service where family and friends at home can take part in tours virtually , via online streaming in tour cars . He is also thinking of expanding his operations to other regions : `` We have a transferable concept and there is no reason why it could n't work in other countries too , '' he explains . For now , his clients can sit back and watch those Facebook likes of their Table Mountain photos rolling . Read more : Made in Ghana -- luxury shoes put sparkle in your step . Read more : Numbers show that Africa is buzzing with entrepreneurial spirit . Read more : Broken heart no more : Old boat sails turned into uplifting art .
A Cape tourism start - up offers tours of the Cape in 3 G ##i - Fi equipped vehicles . Called Escape to the Cape , the company was founded by a former banker . Founder won the 2013 Emerging Tourism Company of the Year award .