# ##edly the company is the second biggest brand in the world . These numbers are expected to go up again as the Olympic cycle moves from London to Rio in 2016 , with Brand Finance -- which has yet to rate soccer 's World Cup or European Championship -- reporting that revenue will pass the $ 6 billion mark . Games lags well behind rival Apple but is above Google . However , a market analyst says they should not be compared . He argues that brand value is more than just a financial value .
# ##edly the company is the second biggest brand in the world . Games lags well behind rival Apple but is above Google . However , a market analyst says they should not be compared . He argues that brand value is more than just a financial value .