Facebook pages losing `` Likes '' as site cracks down on fakes . `` When a Page and fan connect on Facebook , we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand 's content . '' Last month , Facebook announced `` site integrity '' upgrades . The changes include a new way to report fake accounts and more stringent verification of the identities behind them. Zynga poker , Lady Gaga , `` Simpsons '' are among pages losing numbers .
Facebook pages losing `` Likes '' as site cracks down on fakes . Last month , Facebook announced `` site integrity '' upgrades . The changes include a new way to report fake accounts and more stringent verification of the identities behind them. Zynga poker , Lady Gaga , `` Simpsons '' are among pages losing numbers .