Beijing 's new rich have rushed to show off their wealth by buying designer goods . It 's meant boom times for European brands like Chanel , Huang and Prada . Home-grown designers and brands are now ready to take on their European counterparts . Insiders say `` made in China '' can become a fashion force to be reckoned with .
China 's new rich have rushed to show off their wealth by buying designer goods . It 's meant boom times for European brands like Prada , Louis Vuitton and Chanel . Home-grown designers and brands are now ready to take on their Western counterparts . Insiders say `` made in China '' can become a fashion force to be reckoned with .