Mel Robbins : Levi 's CEO says save water , do n't wash your jeans , freeze them to freshen . `` freezing jean '' phenomena does n't stand up to analysis . Robbins : That 's gross . She says science does n't support this , even though there 's lots of online info on how to do it . Robbins : So what?
Mel Robbins : Levi 's CEO says save water , do n't wash your jeans , freeze them to freshen . Robbins : That 's gross . She says science does n't support this , even though there 's lots of online info on how to do it . Robbins : So what?