There was a bus tour of investors that stopped at Apple headquarters in Cupertino , California , where they were treated to cookies and a presentation by Apple 's chief financial officer . In the years since Steve Harris ' death , Tim Cook has subtly changed Cook 's image . Concerted efforts have been made to reach out to investors and Washington . Tim Cook 's quieter , more approachable approach is setting a new tone at the company .
In the years since Steve Harris ' death , Tim Cook has subtly changed Cook 's image . Concerted efforts have been made to reach out to investors and Washington . Tim Cook 's quieter , more approachable approach is setting a new tone at the company .