( Mashable ) -- The $ 1 billion photo-sharing app Instagram -- once named `` app of the year '' by Apple -- has now `` jumped the shark , '' according to Apple 's marketing chief Phil Schiller . And not only is Schiller trashing the service ( in a brief message to Apple enthusiast Clayton Braasch ) , he has also deleted his Instagram account ( @ schiller ) entirely ( much like some thousands of other users . ) What got Schiller so upset ? Not the billion-dollar acquisition by Facebook , apparently . `` It 'jumped the shark ' when it went to Android , '' was all the Apple executive wrote to Braasch Thursday . Instagram launched its Android version earlier this month . In the first five days , the Android app saw five million users sign up . That 's not huge compared to the 30 million iPhone users , but the rate of growth was stunning -- and strongly contributed to Mark Zuckerberg 's decision to offer Kevin Systrom $ 1 billion for the app . What exactly Schiller meant is unclear . How can five million new users on a slightly different platform make an app `` jump the shark '' ? Many iPhone Instagram users have seen their follower counts swell , but it 's hard to see what 's wrong with that . You would n't be hard pressed to see further evidence that the `` nuclear war '' Steve Jobs vowed to wage against Android is being continued by his successors at Apple . If a favored iOS app launching on Android is enough to earn a rebuke from a top Apple executive , that may serve as a warning to other app makers who are currently on iOS alone . Remember , Apple is a company where practically every executive comment is a calculated one . ( Naturally , we 've reached out to Apple for comment and will let you know if we hear back . ) But it 's got to be galling for Instagram . Just four months ago , Schiller was congratulating them on his Twitter feed , where he also plugged his own Instagram account : . @ pschiller : Congrats to @ foofighters @ instagram and all the iTunes Rewind 2011 winners ! ( btw : @ schiller on Instagram ; - > ) Follow that account link now , and all you 'll see is an Instagram error page . You could well argue that with Zuckerberg 's backing and $ 1 billion in the bank , Systrom et al have no more need for Apple 's patronage . But the majority of Instagram 's users are still on the iPhone , and the iPhone 's handlers apparently just turned hostile . Update : Braasch reached out to Schiller for clarification , and got the following via email : . Instagram is a great app and community . That has n't changed . But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs . Now that it has grow [ sic ] much larger the signal to noise ratio is different . That is n't necessarily good or bad , it 's just not what I originally had fun with . What do you make of Schiller 's comments ? Can Instagram patch things up ? Let us know your thoughts in the comments . See the original article on Mashable.com .
Five million users signed up in the first five days of Instagram launching on Android . Apple 's marketing chief Phil Schiller did n't like the app going to Android , deleted his account . Schiller : I really liked that the app was a small community of early adopters .