LONDON , England ( CNN ) -- Fashion designer to some of golf 's big names , Tony `` The Tailor '' Q'aja , was hanging out with the stars at the Alfred Dunhill Links Championship at St Andrews in October . Samuel L.Jackson , sporting Tony 's outfit at the Alfred Dunhill Links Championship . He also went to Munich to see the new technology that will revolutionize golf fashion and looks at a golfer 's susceptibility to harmful UV rays . Here 's Tony 's monthly blog for Living Golf : . Dunhill week with Samuel L. Jackson `` My favorite week of the year . Spending time with some of the most admired people in the world , although many were missing this year . No Michael Douglas , Catherine Zeta Jones or Bill Murray . However , with the wonderful atmosphere that only St Andrews can give , there was plenty of fun to have . Mr Qool ( Samuel L. Jackson ) , who had enjoyed all the compliments wearing his Q'aja 's at the Bob Hope earlier in the year , asked us to design something appropriate for the first day of Dunhill this year . With the great Scottish culture and weather ( rumor has it that it rains there ) in mind , I put together a cream and black , bold tartan trouser with the Q factor of cream trims worn with a silk black polo and a cream angora jumper . Fortunately the rain stayed away on Thursday ( I promised `` Him up there '' a Q VIP outfit ) so Sam looked fantastic -- even Tim Henman and Michael Campbell ( both have used Q'aja in past ) wished they had the courage . Dunhill week would n't be complete without curry night in the great company of Samuel L. Jackson , Tim Henman , Sir Steve Redgrave and Sean Fitzgerald , to name a few -- wonderfully organized as always by Netjets supremo Rob Hersov and the lovely Claire -- thanks guys . Munich Golf Expo It was my first ever trip to the German expo , which I must say was a disappointment . Could it have been the fact the beer festival was going on at the same time or is the German market not as big as I thought it was ? However , it did give me the chance to witness the amazing Ion-Mask . Ion-Mask is a gas treatment to a product through a gas chamber , which applies a nanometer thick protective layer that will make the product water repellent , and gives protection against scuffs and stains without affecting the breathability . Although it 's in its early stages , I am really excited about this innovation . This could change the apparel industry totally . The first item to be Ion-Masked is a golf shoe by Hi-Tec , which was on the stand with water pouring onto it and yes , amazingly , the water just slid off ... wow ! No , people , I do n't think you 'll be able to do it to yourself so you never have to wash again . Skin cancer Now , you know how much I am into health in sport . Well , my partners Sunderland of Scotland have come out with a collection with a very high UV factor of 50 . This basically means that the yarn the fabric is made from has gone through a treatment which gives protection from sun rays . We do n't realize how vulnerable we are to the natural elements from four to five hours of continuous sun rays . I am glad that the National Cancer Institute is getting involved in the awareness of this disregarded health risk . So please , like the safe driving campaign of `` Belt Up , '' Cover Up for safe golf ! ''
Tony designed clothes for Samuel L. Jackson to wear at the Dunhill Championship . He attended the Munich Golf Expo and was impressed by the Ion-Mask technology . Tony 's design partners have released a line with a UV factor of 50 .