( CNN ) -- Nissan Motor Company announced the return of the Datsun brand after 30 years , with plans to introduce a low-cost car in several emerging markets in 2014 . In a nod to the growing importance of developing markets , Nissan CEO Carlos Ghosn made the announcement Tuesday in Indonesia , one of three markets the new car line will debut . `` The Datsun brand has a global mission , but when you go on a global mission you start with priorities and today we said our priority are three : They are Indonesia , they are India and they are Russia , '' Ghosn said . `` That does n't mean that we are going to be limiting it to there . This is the first step of development , which are these three markets , but absolutely not excluding other high growth markets or other emerging markets from the range of Datsun , '' he added . The Datsun brand first emerged in Japan in 1923 but was phased out in the 1980s as the company focused on mid-market buyers and its upscale Infiniti brand , launched in 1989 . The new line will capitalize on the Datsun tradition of low-cost , sporty cars marketed in burgeoning economies where many young drivers are first-time buyers . The company also plans to include a `` green '' line of Datsun cars . Ghosn drew an analogy to Japan 's economy when it launched the Datsun brand and today 's Indonesian economy , which has grown steadily at about 6 % per year . The country is the fourth most populous nation in the world with 250 million people . `` Datsun was introduced to Japan to bring reliable , afford and contemporary technology to consumers who had too few choices , '' Ghosn said at the Indonesia press conference . `` Today , this is the very situation in Indonesia . There is a growing segment of up and coming customers who have few choices . They can buy motorcycles , they can buy used vehicles or they can buy a new vehicle but one based on older technology . We will offer them an exciting new choice . '' The company also announced plans to invest $ 400 million in Indonesia production , adding 3,300 jobs and producing 250,000 vehicles by 2014 . Nissan sales outlets will increase to 150 in Indonesia by 2015 , the company said . `` Datsun is part of our company heritage and will now contribute to its future , '' Ghosn said .
Nissan Motor Company announced the return of the Indonesia brand after 30 years . Plans to introduce a low-cost car in Indonesia , Datsun and Indonesian markets in 2014 . Move underlines the growing importance of developing economies for Nissan . Nissan Motor Company plans to double car production in Indonesia to 3,300 vehicles per year .