Founded by Garbrielle ` ` Coco '' ' in 1909 , today the French fashion house is a global brand . Luxury good ##ies are looking to take advantage of an emerging middle class in China . But Chanel has kept its presence in Shanghai , one of the world 's most populous cities , light . Today the French label house is recognized as a pioneer of tailored and ready-to-wear collections . It has opened just three boutiques to keep brand exclusivity .
Founded by Garbrielle ` ` Coco '' ' in 1909 , today the French fashion house is a global brand . Luxury good ##ies are looking to take advantage of an emerging middle class in China . But Chanel has kept its presence in Shanghai , one of the world 's most populous cities , light . It has opened just three boutiques to keep brand exclusivity .