After a brief prologue in Europe -- and the distressing revelation of the vacuity of the fashion scene -- he sets out for Los Angeles , determined to become Austria 's `` biggest superstar since Hitler . '' `` Bruno '' is Sacha Baron Cohen 's new film ; he plays gay fashionista . Comment: Still , last scene makes it worth it , says reviewer Tom Charity .
`` Bruno '' is Sacha Baron Cohen 's new film ; he plays gay fashionista . Comment: Still , last scene makes it worth it , says reviewer Tom Charity .