More than half of Super Bowl ads included social hashtags . The most popular hashtag was #SuperBowl, followed by #TheGame, #PlayoffsChallenge, and #KeepItReal. Maserati , Kia and Jaguar saw the biggest increases in the amount of social engagement after their commercials aired , according to the company 's analysis . The game generated nearly 25 million tweets , more than last year . Experts say mobile-ready viewers expect to be social .
More than half of Super Bowl ads included social hashtags . The most popular hashtag was #SuperBowl, followed by #TheGame, #PlayoffsChallenge, and #KeepItReal. The game generated nearly 25 million tweets , more than last year . Experts say mobile-ready viewers expect to be social .