Las Vegas ( CNN ) -- Sony says it 's not quite game over for the PlayStation 3 . Contrary to reports , Sony does not plan to announce a new home video-game console at a trade show in June , said Kazuo Hirai , the company 's deputy president . `` We 're not making announcements at E3 , '' Hirai told a roomful of reporters at the 2012 International Consumer Electronics Show here Tuesday when asked about plans to announce the PlayStation 4 . E3 is the annual convention in Los Angeles where game companies typically make their biggest announcements . The five-year-old PlayStation 3 will have a 10-year life cycle , Hirai said . Sony could still release a new system sometime in the next five years , of course . Sony continued to sell the PlayStation 2 system and games years after the PlayStation 3 debuted in stores . For Sony 's next console , the company will not deploy a streaming delivery system like OnLive , or fully cut out disc retailers like Best Buy and GameStop , Hirai said . While Sony has increased the number of games and other media available for download or streaming through its networks , most people can not be expected to frequently download several gigabytes worth of data , which can be a time-consuming process , he said . Sony Computer Entertainment president Andrew House said earlier that Sony is not planning to discuss a new console , the website ComputerAndVideogames.com reported on Monday . He also said that physical media , like Blu-ray discs , are currently the optimal way to deliver full games . Sony released a new hand-held game system , the PlayStation Vita , in Japan last month . It plans to start selling the Wi-Fi and AT & T 3G versions of that system in the United States on February 22 . Like Microsoft has done with the Xbox 360 through Kinect , Sony is trying to extend the life of the PlayStation 3 through new accessories , like the Move controller wand , and initiatives like 3-D games . There are dozens of 3-D games now available , Hirai noted . `` We are definitely , from a Sony perspective , very committed to 3-D , '' Hirai said . `` It 's going to take a little while . '' Sony CEO Howard Stringer , who also attended the gathering on Tuesday , compared the uptake of 3-D gaming and video to that of color television . `` 3-D is waiting to happen , '' he said . `` It 's an inevitability . So be patient . ''
Sony 's deputy president says the PlayStation 4 will not be announced at E3 . The PS4's launch is expected to coincide with Microsoft's Xbox One unveiling on June 7, but it could also come as a surprise for many gamers who have been waiting since last year when Microsoft first revealed Sony is focused on deploying and supporting its PlayStation Vita hand-held .