President Obama spent almost $ 2.2 million November 22 to May 22 on online ads , twice as much as Romney . The Obama campaign wo n't comment on its digital strategy . Online ads are seen as a better way to target specific voters . Mitt Romney 's ads appear traditional ; Obama 's feature his family , wife , even his dog .
President Obama spent almost $ 2.2 million November 22 to May 22 on online ads , twice as much as Romney . Online ads are seen as a better way to target specific voters . Mitt Romney 's ads appear traditional ; Obama 's feature his family , wife , even his dog .