The head of Illycaffe says Italian business has failed to compete internationally . He says Italian businesses have suffered as they have failed to adapt to a global marketplace . Italy -- an economic giant of the eurozone -- is failing on the global stage and must adapt if it is to survive , the head of coffee giant Illycaffe has warned . Changes currently being implemented were needed to restore its economic position .
The head of Illycaffe says Italian business has failed to compete internationally . He says Italian businesses have suffered as they have failed to adapt to a global marketplace . Changes currently being implemented were needed to restore its economic position .