Entrepreneur braves recession to open rock ' n'roll hotel in London 's Soho . Sanctum Soho offers roof terrace with 24 hour bar , Jacuzzi , guitar doctors . `` You can sit in the restaurant and have a hamburger for seven pounds ( $ 10 ) , '' he says . Score: 6 Backers include Iron Maiden co-managers Rod Smallwood and Andy Taylor .
Entrepreneur braves recession to open rock ' n'roll hotel in London 's Soho . Sanctum Soho offers roof terrace with 24 hour bar , Jacuzzi , guitar doctors . Score: 6 Backers include Iron Maiden co-managers Rod Smallwood and Andy Taylor .