Bob Greene : Dentist in Iowa found ingenious way of boosting his business . He says dentist set up a thriving practice at a busy truck stop on Interstate 80 . Greene : Traffic ensures there will be some truckers in need of dental care . Sometimes , as a patient is getting up from the chair to leave , Dr. Roemer will find himself saying : . So he started charging them to come into the clinic and get their teeth cleaned.
Bob Greene : Dentist in Iowa found ingenious way of boosting his business . He says dentist set up a thriving practice at a busy truck stop on Interstate 80 . Greene : Traffic ensures there will be some truckers in need of dental care . So he started charging them to come into the clinic and get their teeth cleaned.