( CNN ) -- A complicated love triangle is playing out on television . This one is n't taking place on soap operas , but instead in commercials from AT & T and Verizon Wireless about Apple 's iPhone . AT & T will begin running a new ad on national TV during prime time Friday night , a spokesman said . The commercial shows a businessman using an iPhone and touts the ability to be on a call and search the Web simultaneously . The company has posted the ad to YouTube , a video it 's calling Answer . This comes in response to the upcoming release of Verizon 's iPhone 4 on Thursday . Some analysts say the largest U.S. network partnering with Apple could lure many defectors from AT & T , which was previously the exclusive carrier for the iPhone . In interviews and on commercials , AT & T is defending the loss of iPhone exclusivity by boasting of competitive advantages , including talk-and-surf and international use . Apple and AT & T have previously run commercials focused on the former feature . Verizon Wireless has already begun running ad campaigns to promote the new phone . The company began accepting preorders from current customers Thursday , and those supplies have already been exhausted . The most recent ad features Verizon 's glasses-wearing mascot answering an iPhone , saying , `` Yes , I can hear you now . '' It 's an overt play on criticisms of AT & T 's network . Meanwhile , Apple , ever the cordial and promiscuous lover , is running a commercial called Waltz , which shows the two carriers ' phones side by side doing the same tasks . Apple 's conclusion : `` Two is better than one . ''
AT & T will begin running an ad touting the advantages of the iPhone on its network . Comment: Meanwhile , Apple 's stance is that `` two is better than one ''