` ` The Price is Right '' is holding a contest to find its first male model . The results have almost always been displayed by female models on the show . In the game show 's nearly 40-year history , the prizes have almost always been displayed by female models , but now one guy will get to try out the gig for a week on the CBS show , which is currently hosted by Drew Carey . They then select the winner by voting online through Channel 4 at midnight .
` ` The Price is Right '' is holding a contest to find its first male model . The results have almost always been displayed by female models on the show . They then select the winner by voting online through Channel 4 at midnight .