( Mashable ) -- Why is Rocko , that one-dimensional wallaby from the '90s cartoon series , now a friend of mine on Facebook ? And Charlie Brown ? And Chip ' n ' Dale ? Other Facebook users -- if they have n't jumped on the bandwagon already -- will likely see a similar trend in the next few days . A new campaign is asking users to change their profile picture to a photo of a favorite childhood cartoon to raise awareness of child abuse . According to a Facebook Page that appears to be promoting the profile pic switch , this is the Campaign to End Violence Against Children -- Childhood Cartoon Faces . `` Until Monday ( Dec. 6 ) , there should be no human faces on Facebook but an invasion of memories . This is for eliminating violence against children , '' the page says . The undisclosed campaign creator asks Facebook users to change their profile pic and share the above statement in their status . The origins of this campaign remain a mystery , as it does n't seem to be affiliated with any official organization . And not that you need to limit child abuse awareness to a certain time of year , but , at least in the U.S. , National Child Abuse Prevention Month is n't until April . Some Facebook commenters have also pointed out the perhaps misdirected effort , posting messages skeptical of any tangible outcomes . `` Yeah ... like this is gon na help end violence against children ... '' one commenter wrote . Regardless of the campaign 's effectiveness , or what Malcolm Gladwell would probably say about it , the Childhood Cartoon Faces campaign is catching on . Will you be changing your profile picture ? And what do you think about Facebook awareness campaigns ? Share your thoughts in the comments . © 2013 MASHABLE.com . All rights reserved .
New campaign asking users to change profile pic to a favorite childhood cartoon . Comment: Some Facebook commenters have pointed out the perhaps misdirected effort .