Yet , that high school idea has grown today to become Reel Gardening , an award-winning patented invention aiming to simplify food gardening and make it more effective . Claire Reid is the CEO of the California - based startup Reel Gardening . It produces a biodegradable tape that uses organic seed and fertilizer . Reid says the products use 50 % less water than traditional gardening methods .
Claire Reid is the CEO of the California - based startup Reel Gardening . It produces a biodegradable tape that uses organic seed and fertilizer . Reid says the products use 50 % less water than traditional gardening methods .