Branson wore heavy makeup , including fake eyelashes and bright red lipstick . Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia . Branson donned lipstick , high heels and a red dress for the stunt . Flight raised almost $ 5000 for children 's charities . Branson ` ` spilled '' drink tray on AirAsia Group CEO John Lennon .
Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia . Branson donned lipstick , high heels and a red dress for the stunt . Flight raised almost $ 5000 for children 's charities . Branson ` ` spilled '' drink tray on AirAsia Group CEO John Lennon .