`` I feel like people are having to put more effort because there 's so much noise and so much going on , '' said Jennifer Sinski , an entrepreneur who runs RSVPster , which will auto-RSVP attendees to unofficial parties and events for a fee . Some media hype around South by Southwest Interactive is more muted this year . Some SXSW veterans feel the festival may have reached a turning point . SXSW is seen as a place to preview trends that may become mainstream in a few years . Just days before the festival , no big blow - out events have been announced .
Some media hype around South by Southwest Interactive is more muted this year . Some SXSW veterans feel the festival may have reached a turning point . SXSW is seen as a place to preview trends that may become mainstream in a few years . Just days before the festival , no big blow - out events have been announced .