Cortana 's Windows Phone 8.1 just got an upgrade with the voice of Microsoft . Don Draper : Why are Cortana , Siri , and basically all `` virtual assistants '' female ? He says there 's biological factor , tradition , sexism , and the popularity of Mad Men . Wheeler : Having a virtual assistant like Cortana makes us feel like Cortana .
Microsoft 's Windows Phone 8.1 just got an upgrade with the voice of Cortana . David Wheeler : Why are Cortana , Siri , and basically all `` virtual assistants '' female ? He says there 's biological factor , tradition , sexism , and the popularity of Mad Men . Wheeler : Having a virtual assistant like Cortana makes us feel like Don Draper .