In a matter of just a decade or so , Chinese tourists have gone from being relatively rare outside of Asia to becoming the most important market in global tourism , surpassing American and German travelers in 2012 as the world 's top international spenders , with a record $ 102 billion shelled out on the road . China - Wang says the country needs to project a better image of its tourists . They are now the world 's highest paid tourists . Growth has also spurned discrimination against mainland Chinese .
China - Wang says the country needs to project a better image of its tourists . They are now the world 's highest paid tourists . Growth has also spurned discrimination against mainland Chinese .