( CNN ) -- An Australian promotional poster for Michael Bay 's `` Teenage Mutant Ninja Turtles '' movie has resulted in the wrong kind of publicity . On Tuesday , Paramount Pictures Australia tweeted its official ad for the live-action `` TMNT , '' which promoted its September 11 release date in Australia along with an image of the four warrior turtles falling from a building with an explosion in the background . The film is set in New York City . As BuzzFeed reports , Paramount deleted the tweet , but not before some users caught it and called it insensitive . `` WHO thought that poster would be a good idea considering date ? ? '' tweeted one observer . `` Or did they just think no one would notice or indeed care ? # TMNT . '' In the end , Paramount followed up on its deleted tweet with an apology . `` We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia , '' Tom Roache , the head of publicity for Paramount Pictures Australia , said in a statement . `` Combining that image and date was a mistake . We intended no offense and have taken immediate action to discontinue its use . '' Stateside , `` Teenage Mutant Ninja Turtles , '' which is directed by Jonathan Liebesman and stars Megan Fox and Will Arnett , is scheduled to open August 8 . CNN 's Jane Caffrey contributed to this report .
A poster for the Australian release of `` Teenage Mutant Ninja Turtles '' drew criticism . It featured the turtles falling from a building and the September 11 release date . Paramount has apologized for the poster .