Rachel Simmons : The first thing I noticed was that the water in my shower had a very strong chlorine smell. Simmons : You would think that the End of Men might also herald the end of the Brazilian . She says there 's a reason why women suffer for beauty and pay to be more beautiful . Daniel Hamermesh , an economist at the University of Texas at Austin , studies pulchronomics , or the economics of beauty . Simmons : It 's because attractive people are more likely to be successful and earn more .
Rachel Simmons : The first thing I noticed was that the water in my shower had a very strong chlorine smell. Simmons : You would think that the End of Men might also herald the end of the Brazilian . She says there 's a reason why women suffer for beauty and pay to be more beautiful . Simmons : It 's because attractive people are more likely to be successful and earn more .