( CNN ) -- ABC 's reconstruction of `` The View '' involves not just new co-hosts like Rosie O'Donnell but a new producer , too , sources say : Bill Wolff . Wolff , the executive producer of `` The Rachel Maddow Show '' and the vice president of MSNBC 's prime-time programming , will be running ABC 's reboot of `` The View , '' according to people with direct knowledge of the plan . Wolff is expected to replace Bill Geddie , who has run the talk show since its inception in 1997 . A spokeswoman for `` The View '' did not respond to a request for comment . ABC has said the talk show `` will be moving in an exciting new direction next season , '' without sharing any details . A spokeswoman for MSNBC confirmed Wolff 's departure . Before joining the cable news channel , he worked on ESPN programs like `` Around the Horn '' and `` SportsCenter . '' ESPN and ABC are both owned by The Walt Disney Co. One of his reasons for rejoining Disney , according to one of the people with knowledge of the plan , is a personal one : He 'll be able to have dinner with his family every night . ( `` Maddow '' ends at 10 p.m. , but `` The View '' ends at noon . ) Sources spoke to CNN on condition of anonymity because Wolff and ABC had not announced the producer changes , which were first reported by The New York Daily News . According to the Daily News , ABC and NBC engineered a `` swap '' of sorts . In May , NBC announced that it had poached ESPN producer Jamie Horowitz for a new job overseeing the `` Today '' show , but because his ESPN contract has n't expired , Horowitz has n't been able to start yet . `` In return for NBC letting Wolff break his current long-term deal , '' ABC has agreed to let Horowitz start work at NBC on September 1 , `` three months earlier than planned , '' the newspaper reported . A new season of `` The View '' will also start in September . Changes at the talk show commenced in May , when one of its co-creators and its only remaining original co-host , Barbara Walters , stepped down . Geddie is the other co-creator , and speculation about his future has swirled all summer , especially in light of ABC 's comments that it planned to `` evolve the show creatively . '' Along with Walters , two other co-hosts have stepped down -- Sherri Shepherd and Jenny McCarthy -- leaving Whoopi Goldberg as the only one set to return in the fall . Goldberg will be joined by Rosie O'Donnell and a number of other co-hosts who are still being auditioned . After Thursday 's episode of `` The View , '' the producers conducted on-camera tests with nine of the women who are considered contenders for the remaining co-host chairs . Among the women who participated in the tryouts -- dubbed `` chemistry tests '' by ABC -- were Sunny Hostin , SE Cupp and Ana Navarro , all three of whom are regulars on CNN . Hostin is a legal analyst , Cupp is a co-host of `` Crossfire '' and Navarro is a political contributor . Wolff was in attendance at the tryouts , even though his new role has n't been announced . Rosie O'Donnell returning to 'The View ' Sherri Shepherd to leave 'The View ' Barbara Walters : Farewell to 'The View '
Bill Wolff served as vice president of MSNBC 's prime-time programming . He was also the executive producer and host for MSNBC's coverage of Super Bowl XLV in February 2012, which earned a record audience of more than 100 million viewers. Reports say ABC and NBC engineered a `` swap ''