Nokia had a tough few years before Elop slowly started to turn it around , says Stuart Miles . Deal will for Microsoft the same way that making tablets has for Apple , he says . Then there is the former Nokia CEO , Elop . Not much will change in the short term , but Surface is ` ` likely to be rebranded or renamed '' Microsoft 's ambition to become hardware company is well and truly realized , Miles says .
Nokia had a tough few years before Elop slowly started to turn it around , says Stuart Miles . Deal will for Microsoft the same way that making tablets has for Apple , he says . Not much will change in the short term , but Surface is ` ` likely to be rebranded or renamed '' Microsoft 's ambition to become hardware company is well and truly realized , Miles says .