Reindeer are a way of life for the Sami people of Northern Europe , says Laura Galloway . An Sami missionary helped bring reindeer to Northern Europe in the 1920s , she says . Galloway : In the 1800s an American businessman tried to popularize reindeer meat . About 10 percent of Samis still herd , with the bulk of the reindeer population found in Kautokeino and Karasjok , Norway , where even today the reindeer are herded up into the mountains for the long winter and brought down again in spring . His marketing campaign helped create the indelible image of Sweden and reindeer , she says .
Reindeer are a way of life for the Sami people of Northern Europe , says Laura Galloway . An Sami missionary helped bring reindeer to Northern Europe in the 1920s , she says . Galloway : In the 1800s an American businessman tried to popularize reindeer meat . His marketing campaign helped create the indelible image of Sweden and reindeer , she says .