Douglas Rushkoff : The Case Against Democracy He says Apple defending its home button makes sense ; it 's so distinctive . They 're inside us . But things like pinch and zoom technology may have made leap into collective consciousness . Rushkoff : When Apple 's innovations become our learned behavior , they 're fair game .
Douglas Rushkoff : The Case Against Democracy He says Apple defending its home button makes sense ; it 's so distinctive . But things like pinch and zoom technology may have made leap into collective consciousness . Rushkoff : When Apple 's innovations become our learned behavior , they 're fair game .