Douglas Rushkoff : Smartphone patent wars seem about human behavior , not just phones . He says Apple defending its power button makes sense ; it 's so distinctive . But things like pinch and push technology may have made leap into collective consciousness . Others : When Apple 's patents affect our own behavior , they 're fair game .
Douglas Rushkoff : Smartphone patent wars seem about human behavior , not just phones . He says Apple defending its home button makes sense ; it 's so distinctive . But things like pinch and zoom technology may have made leap into collective consciousness . Rushkoff : When Apple 's innovations become our learned behavior , they 're fair game .