A new naming rights deal creates the Dolby Theatre . The Los Angeles Lakers and Staples Center announced a partnership Thursday that will see them rename their home court to "The Dolby Theater." Eastman Kodak 's bankruptcy removed film company 's name from the marquee in January . The company is `` working feverishly '' to produce Dolby Theatre marquee signage , which should be up within weeks , he said . Deal ends speculation that Oscars could move to a newer theater .
A new naming rights deal creates the Dolby Theatre . The Los Angeles Lakers and Staples Center announced a partnership Thursday that will see them rename their home court to "The Dolby Theater." Eastman Kodak 's bankruptcy removed film company 's name from the marquee in January . Deal ends speculation that Oscars could move to a newer theater .