( CNN ) -- Say what you will about Facebook , but the social network is not too proud to copy . Facebook is reportedly considering co-opting the hashtags that first emerged on Twitter , following its previous aping of the Twitter model of following strangers and sharing content publicly . Facebook is testing the idea of supporting the use of hashtags in posts to the social network , according to reports in The Wall Street Journal and other publications . Facebook has declined to comment on the reports . Hashtags , unique and often cryptic terms preceded by a hash mark ( `` # '' ) , are specially tracked and aggregated on Twitter as they would presumably be on Facebook . Twitter shows which tags are trending , and clicking on a hashtag brings up other posts with the same tag . Facebook is surely interested in the additional vector they provide for advertisers . On Twitter , advertisers can pay to promote their own hashtags alongside Twitter 's list of most common hashtags . The aggregation pages showing posts associated with a hashtag is another natural point for advertising . On Facebook , advertisers could hypothetically `` promote '' user posts that contain particular hashtags just as they now promote `` likes '' of their business pages . Such promoted posts could get more prominent and longer-lasting placement on Facebook 's News Feed , where non-promoted items are sorted by relevance . Facebook 's apparent tinkering with hashtags is being framed in the tech press , all too predictably , as part of a war with Twitter . But the only battle that matters to Facebook in the end is the one for the attention of its own users for the dollars of its own advertisers . Hashtags will be a way to grow both . Subscribe to WIRED magazine for less than $ 1 an issue and get a FREE GIFT ! Click here ! Copyright 2011 Wired.com .
Facebook is reportedly considering adding a Twitter-like hashtag . The feature pulls together all posts that use that tag . Doing so would create new real estate to offer to advertisers .