( CareerBuilder.com ) -- Are you an online enthusiast ? The dictionary does n't have a definition for it just yet , but if it were to exist , I suspect it would look something like this : . Internet enthusiast ( n ) : 1 . One whose hand has molded to fit the contour of the computer mouse ; 2 . One who feels energized by the glow of a computer screen in much the same way a fresh cup of coffee makes most people feel in the morning ; 3 . One who dreads going to sleep because he or she is unable to go online for eight hours . Is this you ? Do you hate the fact that your job gets in the way of your Internet activity ? Perhaps you do n't let that stop you from surfing the Web during the day and praying the boss wo n't catch you . Whatever the situation may be , you might be better off at a different job . Say , a job where you 're paid for your love of everything online . Maybe you need help weaning yourself off of the computer , but until your friends and family stage an intervention , you should consider one of these `` webtastic '' jobs . Branding consultant . Branding is a buzzword that has worked its way into the permanent lexicon . Companies , organizations and individuals want to have a brand -- an identity that customers instantly recognize and respond to positively . Much of that branding is formed online via ad campaigns , press and customer interaction . Branding consultants help companies identify what type of brand they want . They then help create it and keep it consistent through all outlets . They know the likes and dislikes of their target audience so they try to be in front of them as much as possible to get exposure and gauge their reactions . The placement of banner ads , the spread of viral videos and other places you see a company 's advertisements are the results of branding consultants ' efforts . Public relations director . The world of PR is busy and ever-changing . In fact , what you do as a public relations specialist or director depends on the organization in which you work . What is the same everywhere is the need to monitor what type of media attention you 're getting and employ damage control if necessary . Directors give interviews online , in print , on radio and on TV to speak on the company 's behalf . They stay on message so the company presents a cohesive voice at all times . Directors also monitor what publications and critics , both online and offline , are saying about the company and are prepared to respond to all inquiries that come their way . Recruiter . The Internet has been changing industries for more than a decade . Recruiting has also experienced a shift , mostly due to networking sites . Sites where people can post their education history , work experience and skills are ripe for recruiters who need to find new talent . By logging on to a social network , they have access to thousands of potential employees at the click of their mouse . Of course , good recruiters want the right candidate , so they spend hours scouring different networks to find the most qualified individuals . Social media consultant . Social media is still relatively new in the business world , as is this position . In some companies , a social media consultant is a busy , high-level job . In others , it 's a part-time gig suited for an intern . What you can be certain of is the need to find new ways to engage customers online . Companies need someone to set up and maintain accounts on Twitter , Facebook , MySpace and any other social media site that pops up . The social media consultant might work for a public relations director or alongside a branding consultant . Whatever the case , this person needs to keep the content fresh , monitor user feedback and create a persona for the company -- all through the click of a mouse . User operations analyst . What one thing do advertisers and site owners want to know more than anything else ? How online users behave -- the pages they visit , how far they scroll down a page , how many clicks they are willing to make to find information and anything else that gives insight to how users navigate a site . User operations analysts monitor how users interact with the site and they also answer users ' questions or listen to their feedback to see what they want in a site . The analysts then share their information with the site owner . & copy CareerBuilder.com 2010 . All rights reserved . The information contained in this article may not be published , broadcast or otherwise distributed without the prior written authority .
The Internet has been changing industries for more than twenty years , now . What you do as a public relations specialist or director changes depending on that particular organization . You have access to thousands of potential employees at the click of their mouse or to social media .