China 's ski industry seen as a huge growth market for up-scale resort developers . `` The ski market [ in China ] is so small that you ca n't expect to put $ 100 million into a project and hope to recoup that any time soon off your ski operations . China predicted to have 20 million skiers by 2014 . Comment: Culture of skiing needs to be developed as much as resorts for success say analysts .
China 's ski industry seen as a huge growth market for up-scale resort developers . China predicted to have 20 million skiers by 2014 . Comment: Culture of skiing needs to be developed as much as resorts for success say analysts .