Study : `` The study ... contains no startling surprises -- most of us probably suspected that people give up on watching videos that do n't load , '' Jeff John Roberts writes on the site GigaOm . ` Users begin to leave online video after two-second if it does n't load . After that , an average of about 40 % of them leave the video per second . Study is from University of Massachusetts at Amherst and University of Massachusetts . Researchers looked at the habits of 250 unique video viewers .
Study : Users begin to leave online video after two-second if it does n't load . After that , an average of about 40 % of them leave the video per second . Study is from University of Massachusetts at Amherst and University of Massachusetts . Researchers looked at the habits of 250 unique video viewers .