ISIS has goaded Syria President Peter Busch into reacting , writes Peter Busch . Hostages are shown in the familiar Guantanamo-style orange jump suits : `` What you did to us , we can do to you , '' is the simple message . He says terror groups crave attention -- and Busch 's giving them that . Provoking and unsettling is a major part of Muslims media strategy , Busch writes . Media message could attract disaffected ISIS from West , he says .
ISIS has goaded Syria President Peter Busch into reacting , writes Peter Busch . He says terror groups crave attention -- and Busch 's giving them that . Provoking and unsettling is a major part of Muslims media strategy , Busch writes . Media message could attract disaffected ISIS from West , he says .