New York ( CNN ) -- A young concert-goer is seen in a video rubbing white power on his gums . He starts sweating profusely before plunging into crazed drug trip that ends with him alone under the glare flashing lights . The words `` Do n't miss the moment '' appear across a black background : `` Be present . Avoid the risks . '' That 's the message of an anti-drug public service announcement that concert-goers at New York City 's annual Electric Zoo music festival will be required to watch in order to gain entry to the event later this month . Last summer 's Electric Zoo festival gained national attention when several people were sickened and two people died after overdosing on the drug MDMA , either in ecstasy pills or its `` pure '' powder or crystal form , also known as `` molly . '' The popular festival was cut short as a result of the deaths . `` Our message to concertgoers is simple : The Electric Zoo experience is exceptional and worth being present for , '' Made Event founders Laura De Palma and Mike Bindra said in a joint statement . `` Molly can cause you to not only miss the moment , alienate your friends and have an overall adverse and unpleasant experience ... but can also make you sick and can even be fatal . Fans will experience how great it is to 'Come To Life ' at one of our concerts from lights , sounds and crowds . '' Federal authorities last month arrested an upstate New York man on drug charges in connection with the sale of molly to concert-goers -- including one who died -- at the festival on Randall 's Island last August . MDMA is believed to have caused both of the deaths at the music festival , which was attended by more than 130,000 people , in late August 2013 . Police identified the two victims as Jeffrey Russ , 23 , and Olivia Rotondo , 20 . There 's something ( potentially dangerous ) about molly . On August 30 , 2013 , near the end of a concert at Electric Zoo , Russ told his friends he was n't feeling well , according to court documents . He collapsed and suffered a seizure . When Russ arrived at Harlem Hospital Center , his heart was beating rapidly and his temperature was about 108 degrees Fahrenheit , court papers said . Russ was pronounced dead at 3:21 a.m. on August 31 . The pills found on Russ contained MDMA and methylone , according to court documents . The medical examiner ruled that Russ died from `` acute intoxication by the combined effects of [ MDMA ] and methylone with hyperthermia . '' Ticket buyers at this year 's festival on Randalls Island Aug. 29-31 will be required to to watch a two-minute video about MDMA this year . `` Fans will experience how great it is to 'Come To Life ' at one of our concerts from lights , sounds and crowds , '' De Palma and Bindra said in the statement . The two-minute film `` The Molly '' was created , written and produced by `` Dexter '' creator/writer James Manos , Jr. , and his daughter Ellie Manos , 19 . On social media , the reaction to the video has been mixed . Culture and music website Flavorwire.com tweeted : `` Electric Zoo 's 'The Molly ' PSA Wo n't Stop Drug Use at EDM Festivals -- But It 's Still Better Than 'Just Say No . ' '' One commenter on Electric Zoo 's Facebook page said : `` You guys had the chance to provide some real information that could have actually saved lives but instead shoved some DARE drivel down everyone 's throat . Congrats . '' Another commenter , referring to the young man in the video , said , `` That guy is tweakin so hard lmaoooo . '' New York man arrested for supplying drug in Electric Zoo festival death . Dozens hospitalized during Avicii concert in Boston . Teen raped on lawn at Keith Urban concert , police say .
Electric Zoo concert-goers will be required to watch anti-drug video at this last summer 's event . month , deaths of more than 130,000 Keith Urban concert attendees believed to be linked to MDMA . Electric Zoo promoters agreed to city 's recommendation that the festival be canceled month .