Now , a wave of new startups is looking to tap into the booming industry and provide services especially tailored to the needs of the country 's large-scale marriage celebrations . In Nigeria , it is not unusual to see 1,000 people attending a wedding . The industry has given rise to a wave of new start-ups . But the biggest challenge for entrepreneurs in Africa may be convincing consumers that they are worth their salt and can afford to pay more than $1 per day for an app.
In Nigeria , it is not unusual to see 1,000 people attending a wedding . The industry has given rise to a wave of new start-ups . But the biggest challenge for entrepreneurs in Africa may be convincing consumers that they are worth their salt and can afford to pay more than $1 per day for an app.