Could the Netflix model work for a movie theater chain ? AMC Theaters is reportedly exploring that with a pilot partnership with MoviePass , a company which offers a subscription service where movie lovers can attend a movie a day for a monthly fee . AMC operates more than 4,900 screens across the United States , making it the second largest theater chain behind Regal Entertainment . The New York Times reports that moviegoers would pay a fee of $ 35 a month , which would allow them a pass to attend one showing a day of any movie they choose . A $ 45 per month option includes 3D and IMAX films . MoviePass launched back in 2011 and AMC decided to partner with the company in response to the decline in attendance by young moviegoers . According to Nielsen 's 2014 Moviegoing Report , which was released last week , audiences between the ages of 12 and 24 years old saw an average of 7.1 movies -- a decrease of 15.5 % from last year 's report . `` Millennials are consuming things differently , and that includes going to the movies , '' MoviePass 's chief executive and co-founder Stacy Spikes told the Times . Younger people are already enthusiastic users of subscription services like Netflix for movies and Spotify for music , which allows them to consume what they want , when they want . `` It frankly would n't be smart to ignore the success of subscription in other areas of media , '' Christina Sternberg , the senior vice president for corporate strategy at AMC , told The Times . A movie a day might keep the lagging box office numbers away . The industry had a less than stellar summer blockbuster season . The new pilot program will be rolled out in January in Denver and Boston . Other cities will be added based on the rate of success in the initial markets .
AMC is launching a pilot program . Moviegoers would pay a fee to get a daily movie pass . Viewership by younger audiences is down .