( CNN ) -- A designer clothing store , a comic book store , a tattoo parlor and a ... women for sale store . This unusual window display shocked shoppers at a busy Tel Aviv mall last week when among the run-of-the-mill shops , they came across a group of young women standing in a storefront . On them were price tags detailing their age , weight , height , dimensions and country of origin . Organizers said the campaign is designed to bring awareness to women trafficking . It aims to collect enough signatures to pressure the Israeli justice ministry to back legislation that makes it a crime for men to go to prostitutes . This legislation is the next important step in the fight against women trafficking , said attorney Ori Keidar , one of the founders of the task force against the problem . `` The legislation against the prostitutes ' customers will bring a reduction in the demand for prostitution and it will be a less lucrative business for crime organizations , '' Keidar said . `` This in turn will bring a reduction in the trafficking of women . '' Keidar said the legislation is modeled after similar legislation in Sweden that has drastically reduced trafficking and prostitution . Over the past decade , about 10,000 women have been trafficked into Israel in what Keidar calls `` modern slavery . '' The women are locked , beaten , raped , starved and forced to receive 15-30 men a day 365 days a year , according to the attorney . About three years ago , Israeli police greatly reduced women trafficking by pouring resources into the problem . Security forces have also helped by stepping up patrols on the Israeli-Egyptian border as a result of al Qaeda presence in the Sinai . This 300-kilometer border was the main route for smuggling women into Israel , Keidar said . `` This legislation against the customers will bring a further reduction in trafficking and with a little more pressure we can make this go away '' Keidar said .
The women have identification tags showing their age , weight and height . The tags also show their gender and country of origin . The group hopes to collect enough signatures to pressure the Israeli justice ministry . It hopes the ministry will back legislation that makes it a crime for men to go to prostitutes .