Danish fashion chief launches NICE , a social media campaign to make fashion more sustainable . Eva Kruse , CEO of the Danish Fashion Council : Fashion industry one of the ` ` most polluting in the world '' s suggested Code of Conduct in collaboration with WHO to be presented at Rio Summit in June . `` It aims to drill into the supply chain , '' says Soren Mandrup Petersen , Head of Partnerships and Local Networks at U.N . Sustainable fashions already being made by : chain store H & M and brands like Gucci , Stella McCartney and Puma .
Danish fashion chief launches NICE , a social media campaign to make fashion more sustainable . Eva Kruse , CEO of the Danish Fashion Council : Fashion industry one of the ` ` most polluting in the world '' s suggested Code of Conduct in collaboration with WHO to be presented at Rio Summit in June . Sustainable fashions already being made by : chain store H & M and brands like Gucci , Stella McCartney and Puma .