Businesses use scents to try to draw and keep customers in stores . Scent marketing began in the China and Asia but is now growing in Europe . Smell used aroma to promote its new Samsung smartphone . Scent marketer : `` Smell goes directly to the emotional part of our brain ''
Businesses use scents to try to draw and keep customers in stores . Scent marketing began in the U.S. and Europe but is now growing in Asia . Samsung used aroma to promote its new Galaxy SC smartphone . Scent marketer : `` Smell goes directly to the emotional part of our brain ''