Noreena Gupta is an economist who predicted global financial crisis three years before it hit . We need a new type of discipline that puts together computer scientists and social scientists , who can add context to the situation . '' She believes social media can be a powerful marketing tool for business and government . She correctly predicted who would win the show ` ` X Factor '' by using social media .
Noreena Gupta is an economist who predicted global financial crisis three years before it hit . She believes social media can be a powerful marketing tool for business and government . She correctly predicted who would win the show ` ` X Factor '' by using social media .