Allen H. Neuharth championed USA Today against a skeptical board . His bold risk paid off as a journalistic success . ` ` The editors who called us McPaper stole our McNuggets , '' he liked to say . '" Comment: I'm not sure if you're asking about the actual product or just how it's marketed ( which is why I asked )
Allen H. Neuharth championed USA Today against a skeptical board . His bold risk paid off as a journalistic success . `` The editors who called us McPaper stole our McNuggets , '' he liked to say . He died after suffering injuries in a fall at his Florida home .