CEO of Japanese e - commerce company says English will be first language . Jun Mikitani aims to make Rakuten an English - only company by 2012 . Increasing ` ` ' '' is criticized by company 's management .
CEO of Japanese e-commerce giant says English should be first language . Hiroshi Mikitani aims to make Rakuten an English-only company by 2012 . Increasing `` Englishization '' is criticized by Honda 's CEO .