Twitter unveils new automated advertising technology to unlock profit potential . New `` API '' , application-programming interface , was long desired by advertisers . San Francisco ( Financial Times ) -- Twitter has unveiled a new automated advertising technology that promises to unlock the moneymaking potential of the microblogging site . The company said it will allow marketers and publishers to create more personalized ads for their products or services without having to spend time building a custom ad network. Twitter : 'Users will not see more ads -- at least in short term '
Twitter unveils new automated advertising technology to unlock profit potential . New `` API '' , application-programming interface , was long desired by advertisers . The company said it will allow marketers and publishers to create more personalized ads for their products or services without having to spend time building a custom ad network. Twitter : 'Users will not see more ads -- at least in short term '