The BT deal strikes at the intersection of two lines of football coverage provided by Sky . It is likely to raise questions about whether BT is paying too much . Sky was prepared to increase its payments by a greater amount , but could not match BT . Under a three-year agreement starting in 2015 , BT will be the only broadcaster to show live Champions League and Europa League games in the UK , paying £299 million ( $ 479 million ) per season . BT has pledged to make some games free even to those who do not have its pay TV platform .
The BT deal strikes at the intersection of two lines of football coverage provided by Sky . It is likely to raise questions about whether BT is paying too much . Sky was prepared to increase its payments by a greater amount , but could not match BT . BT has pledged to make some games free even to those who do not have its pay TV platform .