# ##edly the company is the second biggest brand in the world . Games lags well behind rival Apple but is above Google . However , a market analyst says they should not be compared . He argues that brand value is more than just a financial value .
Report says the Olympics is the second biggest brand in the world . Games lags well behind leader Apple but is above Google . However , sports business analyst says they can not be compared . He argues that brand value is more than just a financial concept .