( CNN ) -- Fast-food restaurants that have long catered to the hungry patron with super-sized entrees are now targeting the nibbler , offering smaller , snack-sized portions . Dairy Queen is the latest eatery to shrink a popular menu item . In late July , it plans to roll out a 7-ounce Mini Blizzard , 5 ounces tinier than its current `` small '' frozen treat . `` Our customers really wanted it , '' said Dean Peters , International Dairy Queen 's associate vice president of communications . `` They really requested a smaller-portion size of our blizzard -- smaller appetites . We also felt there was an opportunity there with a smaller size Blizzard -- which is our signature product -- to perhaps bundle it with a combo meal or a food meal , as well . '' Dairy Queen is n't the only big-name restaurant shrinking menu items . Last February , Burger King introduced a line of mini-burgers called `` BK Burger Shots . '' Executives at the time touted that while the product `` might look small ... they are full of the big , flame-broiled taste . '' McDonald 's Big Mac Snack Wrap also hit stores last year . This offering relocates the innards of the Big Mac -- burger , pickle , special sauce , lettuce , cheese -- in a tortilla to create a small burger-burrito hybrid . There have been sporadic attempts to downsize on fast-food menus in recent years . Denver-based Quiznos , began offering a tiny wrap sandwich called the Sammie geared to snackers in 2007 . And doughnut shops like Dunkin ' Donuts have fed the masses with doughnut holes rebranded as `` Munchkins '' ( or Timbits , if you 're a patron of Tim Hortons ) . DQ unveiled its Mini Blizzard after seven months of testing in about 100 of its 5,700 stores . The new size comes on the 25th birthday of the frozen treat and the 70th anniversary of the chain . `` We really felt that this was an opportune time to introduce our Mini Blizzard to all of our loyal customers , and of course people can come in more often and enjoy their favorite Blizzard flavor , '' Peters says . But just because the menu item shrinks does n't mean it will stick around . Despite a Twilight-themed media blitz in 2009 , BK Burger Shots have disappeared from the Burger King menu . Officials were n't immediately available for comment as to why .
Fast-food restaurants are now targeting the nibbler , with smaller , snack-sized portions . Comment: Last year , Burger King introduced BK Burger Shots , which disappeared . Doughnut shops , such as Dunkin ' Donuts , tempt the masses with doughnut holes .