Google and Roma partner to offer fans worldwide a digital match-day experience . It 's a far cry from how football looked in the 1970s , the era that Paul Tomkins , growing up in England , was first entranced by a dominant Liverpool team . The new partnership will see the two companies work together on developing technology that can be used by fans, clubs and broadcasters around the world for live streaming of matches from their favourite teams in real-time. The club will publish GIFs of 360-degree `` shoeselfies '' on its Google Plus page . Wembley 's arch will light up with the colors of Chelsea or Tottenham Hotspur during League Cup final .
Google and Roma partner to offer fans worldwide a digital match-day experience . The new partnership will see the two companies work together on developing technology that can be used by fans, clubs and broadcasters around the world for live streaming of matches from their favourite teams in real-time. The club will publish GIFs of 360-degree `` shoeselfies '' on its Google Plus page . Wembley 's arch will light up with the colors of Chelsea or Tottenham Hotspur during League Cup final .