Football stars are cashing in on Christmas market for branded underwear . World Cup star James Rodriguez is the latest to launch an underwear brand . Global icons Cristiano Ronaldo and David Beckham also have their own underwear collections . Score: 6
Football stars are cashing in on Christmas market for branded underwear . World Cup star James Rodriguez is the latest to launch an underwear brand . Global icons Cristiano Ronaldo and David Beckham also have their own underwear collections . Bjorn Borg brand now sells five million units a year after the tennis star pioneered the idea .