` It 's a combination of operations and real estate , you ca n't sell luxury homes if you do n't sell luxury products , '' says Kwan . China 's ski industry seen as a huge target market for up - scale resort developers . China predicted to have 20 million resorts by 2020 . Numerous international companies are developing resorts across the country . Culture of skiing needs to be developed as much as resorts for leisure say analysts .
China 's ski industry seen as a huge target market for up - scale resort developers . China predicted to have 20 million resorts by 2020 . Numerous international companies are developing resorts across the country . Culture of skiing needs to be developed as much as resorts for leisure say analysts .