George Lois , renowned adman , says ` ` Mad Men '' is nothing like ad films of ' 60s . He says the show is riddled with incorrect stereotypes : rampant drinking , smoking , sex . He says real ` ` Mad Men '' are rule - breakers , expressing the counterculture . Lois : The instant success of our trailblazing firm inspired a handful of other creative groups to form agencies and join our passionate revolution as we created advertising and imagery that caught people 's eyes , penetrated their minds , warmed their hearts , and caused them to act -- raising the bar of mass communication throughout the world . Yes , this is drama , not documentary , but for the record , real Mad Men were nothing like it .
George Lois , renowned adman , says ` ` Mad Men '' is nothing like ad films of ' 60s . He says the show is riddled with incorrect stereotypes : rampant drinking , smoking , sex . He says real ` ` Mad Men '' are rule - breakers , expressing the counterculture . Lois : Yes , this is drama , not documentary , but for the record , real Mad Men were nothing like it .