Karachi ( CNN ) -- Plumbing new depths in the battle for television ratings , abandoned babies are being given away on a controversial prime-time game show in Pakistan . TV host Aamir Liaquat Hussain presented baby girls to two unsuspecting couples during his show , which is broadcast live for seven hours a day during the month of Ramadan . `` I was really shocked at first . I could n't believe we were being given this baby girl , '' said Suriya Bilqees , now a mother of a two-week old . `` I was extremely happy . '' Another baby , a boy , is due to be given to another couple at some point in the coming days . The show 's host has been described as a religious scholar , TV megastar and even a sex symbol . His heady mix of religion and entertainment is often followed by controversy . `` At Christmas there 's Santa Claus to give everyone gifts , it 's important for Christians . For us Ramadan is a really special time so it 's really important to make people happy and reward them , '' said Hussain . His show -- Aman Ramazan -- has been dubbed Pakistan 's version of The Price Is Right , with members of the 500-strong audience receiving prizes in exchange for answering questions on the Quran . The giveaway bonanza includes motorbikes , microwave ovens , washing machines and fridges . He also cooks while men sing Islamic hymns and discusses religion with children in a garden full of rabbits , snakes and goats . The baby girls given away on the show were found by an NGO , the Chhipa Welfare Association , which says it receives up to 15 abandoned babies a month . `` Our team finds babies abandoned on the street , in garbage bins -- some of them dead , others mauled by animals . So why not ensure the baby is kept alive and gets a good home ? '' said Ramzan Chhipa , who runs the organization . `` We did n't just give the baby away . We have our own vetting procedure . This couple was already registered with us and had four or five sessions with us . '' But , the couple did n't know they would be handed a newborn when they were invited to take part in the show and paperwork was not processed before the live broadcast . Adoption is not officially recognized in Pakistan and there is no adoption law . The couple will have to apply for guardianship at a family court . Some viewers praised the show 's baby giveaway but others declared it a publicity stunt . `` Pakistan wake up , '' Shamim Mahmood wrote on the NGO 's Facebook page . `` Babies are not trophies to be handed to just anyone . '' Hussain says it is n't a gimmick to win ratings during the Islamic holy month . He believes his show is unifying a fractured nation , plagued by sectarian violence , religious intolerance and terrorism . `` These are the disenfranchised babies that grow up to be street kids and used for suicide bombing attacks . We have tried to show an alternative , '' he said . `` Telling people to take these kids off the rubbish on the streets , raise them and make them a responsible citizen , not to destroy society through terrorism , '' he said . The show has proved extremely popular , breaking ratings records and may be extended beyond its Ramadan run . He is also planning another program where the audience will be from the minority Hindu , Sikh and Christian communities . `` We 've created a symbol of peace and love , that 's our show 's theme -- to spread love . I 'm setting an example . Giving a childless couple an abandoned child , '' Hussain said . CNN 's Saima Mohsin reported from Karachi , journalist Katie Hunt wrote and reported from Hong Kong .
Pakistani game show gives away unwanted babies . Childless women sell their clothes during live broadcasts . Critics say it 's a publicity stunt to win the ratings battle . Another newborn due to be given away in two weeks .