L'Oreal 's CEO says that Europe 's economies need to find their global niche . Like companies , they need to find their area of expertise to survive . Comment: Identifying France 's role in the global marketplace should be an election issue .
L'Oreal 's CEO says that Europe 's economies need to find their global niche . Like companies , they need to find their area of expertise to survive . Germany has done so succesfully , but Greece has not , he says . Identifying France 's role in the global marketplace should be an election issue .