Beer sales in European bars and restaurants have fallen sharply in recent years . Heineken recorded a 4.6 % drop in sales in 2010 . As European consumers shift their drinking habits away from bars and into their homes , industry giants such as Heineken are looking at ways to adapt . Comment:
Beer sales in European bars and restaurants have fallen sharply in recent years . Heineken recorded a 4.6 % drop in sales in 2010 . Comment: