Brad Todd : NASCAR driver 's viral tweet Monday could be instructive for politicians . He says tweet of track fire spiked driver 's traffic ; made him instantly a most-followed . To put these two worlds together , imagine if Santorum had been the first to react to Keselowski 's on-track tweet and engaged the driver 's fans in `` can-you-believe-it '' conversation ? He says politicians should try more to connect with voters in this same `` in-the-moment '' way . Comment: Politicians should write their own tweets ; they should be organic .
Brad Todd : NASCAR driver 's viral tweet Monday could be instructive for politicians . He says tweet of track fire spiked driver 's traffic ; made him instantly a most-followed . He says politicians should try more to connect with voters in this same `` in-the-moment '' way . Comment: Politicians should write their own tweets ; they should be organic .