Mitt Romney 's new social media platform may be crucial to his presidential campaign . Moffatt , whose firm Targeted Victory rose to prominence running online operations for Republican candidates like Marco Rubio in 2010 , is reticent to provide many details about the Romney campaign 's plans for MyMitt . ` MyMitt lets supporters make donations , purchase campaign gear , make volunteer calls . It also allows them to send messages directly to the candidate via text message or email. Republicans are taking a page from Barack Obama 's 2008 Web platform , myBO .
Mitt Romney 's new social media platform may be crucial to his presidential campaign . MyMitt lets supporters make donations , purchase campaign gear , make volunteer calls . It also allows them to send messages directly to the candidate via text message or email. Republicans are taking a page from Barack Obama 's 2008 Web platform , myBO .