`` Everything can be improved . '' -- Ross Lovegrove . Designer Ross Lovegrove . Fiercely original and unapologetically innovative , Ross Lovegrove describes himself , somewhat reluctantly , as an industrial designer . `` It 's not as grimy , it 's not as deep and dark as that sounds , '' he says . Famous for his tactile and sensual fluid forms , he takes his inspiration from nature to create an organic minimalism that he calls `` fat free '' design . `` Nature is a very big part of my work and always has been . I 've never seen it as a trend or a fashion , '' he told CNN . In the early 1980s , with Frog Design in West Germany , he worked on projects including Sony Walkmans and Apple computers . He later moved to Paris as a consultant to Knoll International . Since returning to London in 1986 , Lovegrove has worked with a wide range of clients including Airbus Industries , Peugeot , Apple Computers , Issey Miyake , Olympus Cameras , Tag Heuer , Herman Miller , Japan Airlines and Toyo Ito Architects in Japan , as well as a host of top design brands . See some of Ross Lovegrove 's designs . » . Away from his client work , one of Lovegrove 's projects is the `` Car on a Stick , '' an electric bubble car that turns into an elevated streetlight at night . `` I 'm interested in developing an aesthetic for the 21st century which comes from the intelligent use of resources , materials and structures , '' he says . Lovegrove 's methods blend organic inspiration , a fresh approach to function , cutting-edge manufacturing technologies and cross-application of techniques . `` In my own work , I 'll learn from doing a super-lightweight suitcase in Osaka , '' he says . `` Then I 'll think , 'How can I use that super-lightweight technology to do the chassis of a car ? ' It 's transfer and exchange of knowledge . '' His work has been extensively published and exhibited internationally and is held in permanent collections of various design museums around the world , including the Museum of Modern Art in New York ( MOMA ) , the Design Museum in London and the Vitra Design Museum Weil Am Rhein , Basel , Switzerland . ... ... ... ... ... ... ... ... .. What do you think of Ross Lovegrove 's work ? What do you make of his `` car on a stick '' ? Share your views -- or read others ' thoughts in the Just Imagine forum .
Industrial designer Ross Lovegrove is known for his organic , flowing forms . His designs range from pens to solar lights to airline interiors . Lovegrove 's work is held in design museums including New York 's MOMA .