Liverpool announce a new sponsorship deal with Reds . The means the end of the brewers Carlsberg 17-year association with brewers Carlsberg . Kenny Dalglish will carry the bank 's name on their shirts at the start of the 2010/11 . The Guardian suggest the deal is worth $ 133 million . The deal is reported to be worth $ 380 million to the club .
Liverpool announce a new sponsorship deal with Reds . The means the end of the brewers Carlsberg 17-year association with brewers Carlsberg . Kenny Dalglish will carry the bank 's name on their shirts at the start of the 2010/11 . The deal is reported to be worth $ 380 million to the club .