London , England ( CNN ) -- Forty years ago London 's docklands were an industrial wasteland . The shipping companies had moved to deeper waters , factories were left abandoned and poverty was rife . It 's hard to believe that in just a few weeks the very same East End docks will be transformed into a St Tropez-style luxury marina worthy of the world 's A-list celebrities . The mega-rich and their superyachts are set to descend on the regenerated Docklands for front row seats to the 2012 London Olympics . And high-end companies are keen to ensure no expense is spared when catering to their every whim . The exclusive experience will include helicopter transfers , speedboat taxis , a specially-constructed beach and even pontoons with private jacuzzis . Watch : The exclusive world of superyachts . `` It will be a mini Monaco , '' Benjamin Sutton from concierge service MGMT told CNN . `` In terms of location you ca n't get any better . We 're opposite the Excel Center which will be hosting the gymnastics , basketball , wrestling . We 're 5 minutes walk from the Thames Cable Car to the O2 Arena in Greenwich . And the Olympic Stadium is a 10 minute drive away . `` We have preferential tickets to first class events like track and field . We tailor the package around the individual qualms of the client . Pretty much whatever they 'd expect we can offer . '' The high-end service comes with a price tag to match . Berths are roughly £60 ( $ 90 ) a meter per day , with a 70-meter superyacht setting you back a whopping £58,000 ( $ 90,000 ) for two weeks of the Games . Celebs set sail . Among the wealthy expected at Wood Wharf , Canary Wharf , St Katharine Docks and Royal Victoria Dock in east London are Chelsea football club owner Roman Abramovich . The oligarch 's superyacht Eclipse - believed to boast two helicopter pads , 20 jet skis , two swimming pools , hot tubs , a dance floor and a cinema - was previously chartered by music star couple Beyoncé , 30 , and Jay-Z , 42 . `` There is a rumor that George Clooney will also be arriving , '' Benjamin revealed . Though he was quick to add : `` But we ca n't reveal for sure who is going to be there . Privacy is very important . '' Watch : Designing superyachts . And when the superyacht owners come out to play , nearby restaurant and club Waterside House will be offering them the exclusive , high-end entertainment they 've come to expect . A £1,000 membership will get you into the club 's Black Card lounge for the duration of the Games . It includes access to a specially built 60 meter beach and nightclub where DJ Fatboy Slim is expected to perform . `` It means by definition that the rest of the marquee is also extremely exclusive . '' Waterside House founder and director Ali Warburton told CNN . `` These are very , very high-end clientele . We 've got Olympic contestants , oligarchs , ambassadors , celebrities and CEOs of some of the largest companies in the world . `` Superyacht owners are all over it . They 're all billionaires and there 's only a certain amount of time they can spend on their boat . '' London 's docklands : From wasteland to luxury . It 's a dramatic transformation for an area which in the 1970s had become a deserted wasteland . In fact , the grim image of a ruined city was the perfect setting for Stanley Kubrick 's 1987 Vietnam war film Full Metal Jacket . The docklands had originally secured London 's reputation as a great trading city and by the 1930s was the busiest port in the world . But with the emergence of bigger cargo ships in the 1960s , the shipping industry was forced to move to deep-water ports just outside London in Essex . By 1980 most of London 's docks were obsolete . And it was n't until the London Docklands Development Corporation redeveloped the site in the late 1980s -- including the financial hub of Canary Wharf -- that the docklands was reborn . Watch : The new home of sailing ? The Olympic makeover is the latest development for this historic East End heartland -- one which Benjamin predicts could give it a lasting reputation . `` This is an Olympic-themed platform to launch London as a future destination for superyachts , '' he said . `` All these boats that used to go to the Med will now see London as a great place to stop off ; a new launching pad for Europe . ''
London 's docklands to be transformed into St. Tropez-style marina for Olympics . The East End heartland has been transformed from wasteland to luxury destination . Superyacht owners George Clooney and Roman Abramovich rumored to stay . London set to be new `` launching pad to Europe '' for superyacht owners .