Beer sales in European bars and restaurants have fallen sharply in recent years . Beer recorded a 4.6 % drop in sales in 2009 . Heineken recorded sales 3 % higher at Carrefour stores than at any other outlet in the last year . The Dutch brewer has a new strategy it hopes will appeal to European consumers .
Beer sales in European bars and restaurants have fallen sharply in recent years . Beer recorded a 4.6 % drop in sales in 2009 . The Dutch brewer has a new strategy it hopes will appeal to European consumers .