Professor Steve Peters has been hailed as a savior by a long list of sports stars . The emotional , irrational part is the chimp , which he challenges athletes to control , while seeking to remove `` gremlins '' and `` goblins '' -- negative beliefs or behaviors that can inhibit performance . The former England rugby union captain was sacked from his role at the University in December after he admitted to having an affair with a student and then lying about it for two years. He warns that his approach , using `` The Chimp Paradox , '' is no miracle cure in sport or life . Peters draws parallels with sport and working in a high-security unit earlier in his career .
Professor Steve Peters has been hailed as a savior by a long list of sports stars . The former England rugby union captain was sacked from his role at the University in December after he admitted to having an affair with a student and then lying about it for two years. He warns that his approach , using `` The Chimp Paradox , '' is no miracle cure in sport or life . Peters draws parallels with sport and working in a high-security unit earlier in his career .