Law gives FDA power to ban tobacco - coated and tobacco - flavored products . Also prohibits companies from using terms such as ` ` low tar , '' ` ` , '' or ` ` mild '' 100 + Despite a significant decrease in the percentage of Americans who smoke in recent decades , more than 400,000 Americans still die from tobacco-related illnesses every year , the president noted . Americans die from tobacco - related illnesses each year , Obama notes .
Law gives FDA power to ban tobacco - coated and tobacco - flavored products . Also prohibits companies from using terms such as ` ` low tar , '' ` ` , '' or ` ` mild '' 100 + Americans die from tobacco - related illnesses each year , Obama notes .