( CNN ) On a night that 's all about flash and high-octane excitement , the commercial stood out for its starkness , both in tone and topic . On Super Bowl Sunday , No More , an anti-domestic violence campaign , teamed up with the NFL 's ad group for a haunting 60-second reminder of the barriers to even talking about violence in the home . The commercial features the audio of a 911 call , inspired by a real-life call a dispatcher posted on Reddit , the social networking site , last year . In response to a question posed on the popular forum about what calls 911 operators could never shake , one wrote : `` I had a call that started out pretty dumb , but was actually pretty serious . '' It seemed to be dumb because the caller did n't tell of an emergency when asked . As posted on Reddit , the call went : . Caller : `` I 'd like to order a pizza for delivery . '' Dispatcher : `` Ma'am , you 've reached 911 '' Caller : `` Yeah , I know . Can I have a large with half pepperoni , half mushroom and peppers ? '' Dispatcher : `` Ummm ... I 'm sorry , you know you 've called 911 right ? '' Caller : `` Yeah , do you know how long it will be ? '' Dispatcher : `` OK , ma'am , is everything OK over there ? Do you have an emergency ? '' Caller : `` Yes , I do . '' The emergency is that she was being physically abused but could n't break away from her attacker to call for help . The dispatcher , who has been identified as Keith Weisinger , eventually caught on . Dispatcher : And you ca n't talk about it because there 's someone in the room with you ? Caller : Yes , that 's correct . Do you know how long it will be ? Dispatcher : I have an officer about a mile from your location . Are there any weapons in your house ? Caller : Nope . Dispatcher : Can you stay on the phone with me ? Caller : Nope . See you soon , thanks . Reading the words is haunting enough , and heard in the Super Bowl spot , they 're chillingly effective . The audio plays over images of a home that looks unremarkable , apart for a few telltale signs of disarray . And how did the Reddit post make it to the small screen 's biggest night ? According to The Wall Street Journal , a writer saw the post , reached out to Weisinger and got another dispatcher from Connecticut to read a nearly identical version of the call Weisinger recounted . The spot reminds `` people to listen carefully and look for subtle signs of domestic violence , '' the agency told The Wall Street Journal . Weisinger had a similar take , telling The Atlanta Journal-Constitution : `` I 'd love for people to understand what distances others have to go to get help . ''
No More , an anti - domestic violence campaign , teams up with the NFL 's ad group for the Super Bowl commercial . The ad is inspired by a domestic violence video that a dispatcher received and posted to Reddit . With her abuser nearby , the woman pretends to order pizza to get the dispatcher to send help .