The cover is the calling card of any magazine , Whitaker says . The cover is the calling card of any magazine , but it was particularly true for newsmagazines , since we put out a new issue every week and the range of subjects we had to choose from was so broad . The cover was also how the competition between Life and Time was defined . He recalls the striking image put together the day Princess Diana died . Another favorite : for the 2000 election results , a composite of Bush 's and Gore 's covers .
The cover is the calling card of any magazine , Whitaker says . The cover was also how the competition between Life and Time was defined . He recalls the striking image put together the day Princess Diana died . Another favorite : for the 2000 election results , a composite of Bush 's and Gore 's covers .