( CNN ) -- Your Instagram profile is about to have a lot more `` you '' in it . Instagram announced a feature on Thursday called Photos of You that lets people tag their own images with the Instagram handles of friends or anyone with an account on Instagram . Previously , you had to call out people in photo captions , and they would get a news alert pointing them to the image . The Photos of You feature is available as an app update for iOS and Android users immediately . Tagged images are collected in a new section in your profile and wo n't show up in your main photo feed . You ca n't tag other people 's images , only your own . Instagram says these new tags can be populated only with usernames , not hashtags , though hashtags still work just fine in the comments . To check whether a photo has any people tags , tap once on the images , and the names will appear . Click a name to go to that profile . With tagging , of course , comes the potential for embarrassment . Instagram has created a built-in way to hide tagged photos you do n't like from your your profile . If an image is extra unflattering , you can remove it altogether or report it as inappropriate . If you 're super paranoid , you can turn on a setting to require your approval before any tagged photos show up in your profile . Instagram will show your tagged images by default starting May 16 , so if you want to turn on settings to hide them , you have some time to make the proper adjustments . It 's no secret that people spend a lot of time on Instagram . Between posting photos , tinkering with filters , creating hashtags and browsing streams , the average user spends about four hours a month on the photo-sharing platform , according to comScore . The new Photos of You feature has a good shot at increasing that time , adding a whole new way to look through old memories , admire your own good looks or see even more of what your friends are up to .
It introduced ' Photos of You ' feature to add privacy . Tagged photos will be collected in a new section on user 's profile page . Users will be able to untag unflattering photos or set settings to remove them .