A young basketball fan wrote a letter drawing attention to sports for girls and women . Her letter to Dick 's Sporting Goods drew attention after her father read it . The Petersons say they may take their business elsewhere unless Dick 's resolves to include more women in its advertising ; McKenna even named several of her favorite professional women 's basketball players who would fit the bill in the letter . Heather Peterson : ` ` It 's hard enough for women to break through in this sport as it is ''
A young basketball fan wrote a letter drawing attention to sports for girls and women . Her letter to Dick 's Sporting Goods drew attention after her father read it . Heather Peterson : ` ` It 's hard enough for women to break through in this sport as it is ''