Twitter unveils new automated marketing technology to unlock profit potential . New ` ` API '' , application - programming interface , was long desired by advertisers . San Francisco ( Financial Times ) -- Twitter has unveiled a new automated advertising technology that promises to unlock the moneymaking potential of the microblogging site . It aims to extend reach of automated marketing messages to 200 m active users . Twitter : ' Users will not buy more ads -- at least in short . '
Twitter unveils new automated marketing technology to unlock profit potential . New ` ` API '' , application - programming interface , was long desired by advertisers . It aims to extend reach of automated marketing messages to 200 m active users . Twitter : ' Users will not buy more ads -- at least in short . '