In the mechanics of using data , President Obama 's team is ahead of GOP rivals . Obama 's re - election campaign is the only one doing cutting - edge work with data . The question almost answers itself . President 's team uses a powerful social - networking tool called NationalField . Expert : The presidential team do n't fully understand power of data crunching .
In the mechanics of using data , President Obama 's team is ahead of GOP rivals . Obama 's re - election campaign is the only one doing cutting - edge work with data . President 's team uses a powerful social - networking tool called NationalField . Expert : The presidential team do n't fully understand power of data crunching .