Despite cuttings hundreds of thousands of pounds , HSBC returns to sponsor the Rugby Union . The HK Sevens is a very popular tournament but was much more standalone than it is now , '' said Giles Morgan , HSBC Group head of Sponsorship and Events . Profile of sponsorship growing with the sports inclusion in the 2012 Summer Olympic Games . HSBC says it expects a 3-to-1 rate of return for its sponsorship investment . Analyst : Returns for companies on sports sponsorship are ` ` notoriously iffy ''
Despite cuttings hundreds of thousands of pounds , HSBC returns to sponsor the Rugby Union . Profile of sponsorship growing with the sports inclusion in the 2012 Summer Olympic Games . HSBC says it expects a 3-to-1 rate of return for its sponsorship investment . Analyst : Returns for companies on sports sponsorship are ` ` notoriously iffy ''