( CNN ) Forget about the Super Bowl , the blizzard and the woes of the world . This time of year , everything 's better with puppies . Seems like you ca n't throw a stick without running into a shaggy ( or short-haired ) dog story -- and advertisers , in particular , know that puppies demand attention . Take GoDaddy.com . In recent years , the website registration and hosting company has earned the ire of many with its cheeky Super Bowl ads featuring voluptuous women and suggestive copy . Not that it 's stopped them from doing the same thing again the next year . But an ad about a puppy that 's put up for sale ? That 's going too far . A Change.org petition garnered more than 40,000 signatures before word came that the ad would n't air during the big game . Budweiser , of course , would never provoke the anger of puppy lovers . The beer company has become a master of pulling America 's heartstrings with its Super Bowl commercials , which have included , in recent years , some friendly canines . This year , of course , is no different . Get out your tissues . `` Budweiser unveils the commercial that will make you cry on Super Bowl Sunday , '' headlined USA Today . Take that , GoDaddy ! ( And yes , that 's a version of the Proclaimers ' `` I 'm Gon na Be ( 500 Miles ) '' as the soundtrack . No doubt even the brothers Reid are weeping . ) Finally , Uber , the ride-sharing app that has picked up quite a bit of bad press in recent months , has come up with a surefire way of earning public approval . If you guessed that it involves puppies , you 're right . The company announced Wednesday that it 's teaming up with Animal Planet , which broadcasts the annual Puppy Bowl , to deliver puppies to offices in several U.S. cities . It 's not free -- the price is $ 30 for 15 minutes of doggone fun -- but all proceeds go to participating local animal organizations . All together now : Awwwww . What 's that ? You 're not a dog person ? Well , there 's always the second-annual Kitten Bowl , to be shown Sunday on the Hallmark Channel . And cats can be heartwarming , too , as shown by a widely shared story out of Tampa , Florida . As originally reported by Tampa 's WTVT , Bart the cat was hit by a car and pronounced dead . The cat 's grief-stricken owner , Ellis Hutson , had the cat buried . Five days later , Bart showed up at a neighbor 's door . His jaw was broken , and he was dirty and bloody -- but he was alive . `` It was unbelievable , '' Hutson said . `` The cat was smelly ; the cat was dirty . The cat had a big hole in the side of his head . '' 'Zombie cat ' presumed dead found alive five days after burial . A veterinarian at the Humane Society of Tampa Bay performed surgery , and Bart , though he 'll probably lose an eye , is recovering nicely . `` I truly think Bart has nine lives and has eight lives left , because it is miraculous what he 's done , '' Humane Society of Tampa Bay Executive Director Sherry Silk told the TV station . So to heck with that football game and us crazy humans . We 'll say it again : Awwwwwww .
The Super Bowl and more ! What more is there to do ? GoDaddy , Google and others find value in puppy advertising . GoDaddy has already pulled a puppy - themed ad after a year .