The new icon will be announced Thursday morning . The move is part of Obama 's push to fight childhood obesity . The move is part of first lady Michelle Obama 's push to fight childhood violence . The new icon will be ` ` an easy - to - understand visual message to help children , '' officials said .
The new icon will be announced Thursday morning . The move is part of first lady Michelle Obama 's push to fight childhood violence . The new icon will be ` ` an easy - to - understand visual message to help children , '' officials said .