( CNN ) -- The wearable technology movement is in full effect , and exercise-based activity trackers lead the way . Now , it 's becoming child 's play . Leapfrog , the maker of education-oriented tablets and apps for children , has unveiled LeapBand , a wearable activity tracker designed with kids in mind . Selling for $ 40 and designed for children ages 4-7 , the LeapBand `` encourages active play and healthy habits '' with 50 different games and other challenges . It will be available in August , the company said in a written release . `` We understand that helping a child reach their potential not only includes making sure they are versed on the ABCs and 123s , but they are encouraged through play to establish healthy habits and get the exercise they need every day , '' said Dr. Jody Sherman LeVos , director of LeapFrog 's Learning Team . `` LeapBand is a great way to get kids up and active and help them develop a strong foundation for healthy lifestyles . '' The band fits around the user 's wrist and looks a lot like a kids version of a smartwatch . By performing actions like `` walk like a crab , '' `` spin like a helicopter '' or `` pop like popcorn , '' kids can unlock new games and a group of Pokemon-like `` digital pets '' on the device . The band connects to a website or app that lets parents monitor their children 's activities and choose which challenges they can select , and which they ca n't . Unlike some adult fitness trackers , what can be done with the information that the LeapBand collects is limited , abiding by federal regulations on data-collection of children . Data can be provided to parents , but no one else ( like advertisers ) . The band will be available online and at retailers in the United States . It comes in pink , green and blue . Moving past smartphones and tablets , wearable tech has become arguably the hottest digital trend in the past year or so . Google Glass and the Samsung Galaxy Gear smartwatch are just two of the most high-profile wearables that have joined fitness trackers like FitBit , Jawbone and Nike FuelBand ( which appears on its way out ) . Apple has not yet entered the game , although virtually everyone in the tech world expects a long-anticipated smartwatch n the near future .
LeapFrog is also a fitness tracker for children . The LeapBand rewards children for physical activity . It will launch in 2012 for $ 40 .