( CNN ) -- It 's a campaign that 's raising a lot of eyebrows in Mexico . The campaign involves a 34-year-old philosophy professor named Natalia Juarez , who 's running for the Mexican congress . When Juarez realized her bid for office was off to a slow start a few weeks ago , the leftist candidate quickly decided she was going to be transparent with voters in a way they did n't expect . Juarez decided to appear topless on a billboard surrounded by half-a-dozen supporters of her party , the PRD ( Party of the Democratic Revolution ) . The billboard shows the seven women , including Juarez , naked from the waist up and covering sensitive areas with their right hands while they raise their left fists . The candidate says it 's her way of giving voters in Mexico a wake-up call . `` Society is lethargic . We do n't seem to be aware of our role . We need to get energized . We need to tell people , 'Hey , wake up because if you do n't , sharks are going to eat you up . Wake up , you citizen and politician , '' Juarez said . A caption above the women on the billboard reads : `` I dare you to build a new project for a nation with no prejudices . '' Another billboard shows the bare legs of four women with their pelvic areas covered with a semi-transparent yellow cloth . The caption on the cloth reads : `` It 's better for one thousand of us to take a step forward than for one leader to take one thousand steps for us . '' At a recent campaign stop in Guadalajara , Juarez shook hands with voters and high-fived one supporter . Juarez heads the philosophy department at the University of Guadalajara . She says she has received strong support from most of her female students , `` but some of my male students just look at me from a distance , '' she said . So far Juarez has posted the two billboards in Guadalajara , Mexico 's second largest city and also one of the most conservative . She has been the target of harsh criticism and dismissed as a novice trying to make in politics no matter at what cost . `` Conservative people are never going to vote for me , never ! '' Juarez said . `` Even if I dressed as a nun and carried a rosary and said that my party was going to give away Bibles and rosaries , they would n't . Conservatives are never going to vote for me . '' Juarez also says she has the full backing of her family , including her elderly mother , whom she describes as a small-town , conservative woman . And if people were shocked by her first round of campaigning , Juarez says , that is nothing compared with the second one she will unveil in the next few weeks , although she 's not giving out details . In the meantime , she has been targeted on social media . `` Who needs brains when you have these ? '' reads one comment on Twitter . Juarez says that wo n't deter her from advancing her political platform . The bottom line , Juarez says , is that she 's a radical candidate with radical ideas for a better Mexico . `` When it comes to drugs and the violence generated by drug trafficking , we need to start thinking in a radical way . What do I mean by that ? Well , we need to start a debate . Let 's legalize ( drugs ) , tax them and use the money for other things , '' Juarez said . Mexico will hold presidential and congressional elections on July 1 . In addition to a president , Mexicans will also elect 128 senators , 500 representatives , six governors , 375 local legislators and 641 mayors . CNN en Espanol 's Rey Rodriguez contributed to this report .
Philosophy professor Natalia Juarez is running for president in Mexico . Her campaign features a video on which she and other women are topless . The candidate says it 's her way of giving voters a wake - up call with radical ideas for Mexico . ` ` Even if I dressed as a nun ... they are never going to vote for me , '' she says .