English Premier League leads the way in lucrative shirt sponsorship deals . Sport+Markt 's report also reveals the most common shirt sponsor of Premier League clubs are firms from the betting and lottery sector The most recent deal was worth £2.3bn over five years with Emirates becoming title sponsors for a further two seasons and Nike taking up their place from next season. Newcastle sign controversial shirt deal with loans company called Wonga . World 's biggest shirt deals sees Qatar Foundation pay Barcelona $ 38m a year .
English Premier League leads the way in lucrative shirt sponsorship deals . The most recent deal was worth £2.3bn over five years with Emirates becoming title sponsors for a further two seasons and Nike taking up their place from next season. Newcastle sign controversial shirt deal with loans company called Wonga . World 's biggest shirt deals sees Qatar Foundation pay Barcelona $ 38m a year .