Report says the Olympics is the second biggest brand in the world . Games lags well behind leader Apple but is above Google . Comment: In fact , it 's one of the biggest brands in the world , claims a new report . He argues that brand value is more than just a financial concept .
Report says the Olympics is the second biggest brand in the world . Games lags well behind leader Apple but is above Google . Comment: He argues that brand value is more than just a financial concept .