Brian Robbins : Levi 's CEO says save clothes , do n't wash your jeans , leave them to freshen . Robbins : That 's gross . She says she does n't support this , even though there 's lots of online information on how to do it . Robbins : People who buy new jeans frequently could do it ; for the rest of us , it 's unsanitary .
Mel Robbins : Levi 's CEO says save water , do n't wash your jeans , freeze them to freshen . Robbins : That 's gross . She says science does n't support this , even though there 's lots of online info on how to do it . Robbins : People who buy new jeans frequently could do it ; for the rest of us , it 's unsanitary .