Luxury firms lead retail destination trend designed to enhance consumer experience . By moving beyond the product , high-end labels are revolutionizing the shopping experience with immersive `` retail destinations '' that bring the consumer and brand closer together . Louis Vuitton is latest label to combine in-store adventure with business strategy . Comment:
Luxury firms lead retail destination trend designed to enhance consumer experience . Louis Vuitton is latest label to combine in-store adventure with business strategy . Comment: