An NYPD social media attack on Twitter backfired . Mel Robbins : You ca n't have a conversation on Twitter . She says social media is often ruled by haters , and people should be brutally honest . Robbins : Part of the story is that to promote a brand , you have to follow the rules .
An NYPD social media campaign on Twitter backfired . Mel Robbins : You ca n't control a conversation on Twitter . She says social media is often ruled by haters , and people can be brutally honest . Robbins : Moral of the story is that to promote a brand , you have to know the rules .