Former head chef of Spain 's elBulli , is launching a new venture . Ferran Adria 's elBulli Foundation will include a search engine of gastronomy and visitor center . The foundation aims to help the Spanish government promote tourism in Catalonia by providing information about local restaurants and attractions. a model to unlock creativity in any walk of life . His `` creativity map '' outlines the process that takes an idea from inspiration to finished product .
Former head chef of Spain 's elBulli , is launching a new venture . Ferran Adria 's elBulli Foundation will include a search engine of gastronomy and visitor center . Adria says he 's come up with a `` theory of everything '' ... a model to unlock creativity in any walk of life . His `` creativity map '' outlines the process that takes an idea from inspiration to finished product .