L'Oreal 's CEO says that Europe 's companies need to find their global niche . Like China , they need to find their base of operation to survive . China has done so succesfully , but Greece has not , he says . Identifying France 's particular area of economic potential should be a priority issue in the upcoming election , he said . Identifying France 's niche in the global market should be an election issue .
L'Oreal 's CEO says that Europe 's companies need to find their global niche . Like China , they need to find their base of operation to survive . China has done so succesfully , but Greece has not , he says . Identifying France 's niche in the global market should be an election issue .