United 's efforts to capitalize on its global following gathered pace after the late Malcolm Glazer and his family took control of the club in 2005 . Manchester United leads the way in localized sponsorship deals . Club dominates this market with Asia-Pacific region its strongest . Other clubs such as Barcelona stepping up activity in this area . Comment:
Manchester United leads the way in localized sponsorship deals . Club dominates this market with Asia-Pacific region its strongest . Other clubs such as Barcelona stepping up activity in this area . Comment: