( CNN ) -- Already dubbed a horse racing `` rock star , '' California Chrome 's owners are laying plans to maximize the thoroughbred 's rising profile ahead of the colt 's bid to win the Belmont Stakes and the Triple Crown . Having won the Kentucky Derby and Preakness Stakes -- the other two legs of the Triple Crown -- California Chrome would become the first horse since Affirmed in 1978 to achieve the ultimate feat in thoroughbred racing should he triumph in New York next month . Owners Steve Coburn and Perry Martin and their wives Carolyn Coburn and Denise Martin , have registered the name with the U.S. Patent and Trademark office , according to records filed on Thursday May 15 . The move will give the owners license to use the name `` California Chrome '' on athletic apparel including shirts , pants , jackets , footwear , hats and caps . The three-year-old colt is arguably rapidly becoming the biggest racing sensation since the retirements of Frankel and Black Caviar . Frankel , who retired undefeated after winning all 14 of his races in October 2012 , was estimated to be worth $ 168 million . Black Caviar , the mare who dominated Australian racing , retired in April 2013 after 25 consecutive victories and amassing nearly eight million dollars in prize money . She was featured on the front page of Australian Vogue magazine and was even voted as the country 's top sportswoman . Only 11 of the 38 horses who have won the Kentucky Derby and the Preakness Stakes have gone on to complete the dream treble with victory at the Belmont Stakes . The colt coasted to victory in Baltimore last Saturday to win the 139th Preakness Stakes -- and is now favourite for victory in the $ 1.5 million race in New York on June 7 . California Chrome was born to a mare named Love the Chase , purchased by Coburn and Martin for $ 8,000 with a view to breeding . She was bred to the stallion Lucky Pulpit for a reduced fee of $ 2,000 , the first breeding the novice pair had ever undertaken . Their offspring had earned Coburn and Perry more than $ 2.3 million in prize money before the Preakness , also chalking up wins at the Santa Anita Derby , San Felipe Stakes and California Cup Derby . After its Preakness success California Chrome became front page news after New York racing officials decided to allow the three-year-old to wear a breathing strip during the Belmont Stakes . His owners might not have allowed him to race without a strip , which the manufacturer says allows horses to breathe more freely and reduces the risk of bleeding in the lungs during heavy exertion . California Chrome has worn the strips during his last six wins , including those first-place finishes at the Kentucky Derby and Preakness Stakes .
Owners to the name ` ` California Chrome '' , aiming to win Triple Crown . Won Kentucky Derby and Preakness Stakes . First to wear racing strips at Belmont Stakes in New York .