@ MarsCuriosity Twitter account receives 700,000 new followers an hour since landing . Social media strategy was something that was considered years before the landing . Official `` landing tweet '' was retweeted 700,000 times around the world . Search of links , tweets , images including `` Becomes an Internet sensation . from years surpassed 70,000 .
@ MarsCuriosity Twitter account receives about 1,000 new followers an hour since landing . Social media strategy was something that was considered years before the landing . Official `` landing tweet '' was retweeted 70,000 times around the world . Search of links , tweets , images including `` Mars '' from Saturday to Tuesday surpassed 700,000 .