Study : Users begin to leave online video after two-second if it does n't load . After that , an average of about 40 % of them leave the video per second . Study is from University of Massachusetts at Amherst and University of Massachusetts . Researchers looked at the habits of 250 unique video viewers .
Study : Users begin to leave online video after two seconds if it does n't load . After that , an average of 5.8 % of them leave the video per second . Study is from University of Massachusetts at Amherst and Akamai Technologies . Researchers looked at the habits of 6.7 million unique video viewers .