President Abraham Lincoln delivered Gettysburg Address at turning point in Civil War . Meant to mobilize people in times of war , speech went viral in its day . The modern trend is for leaders to `` play the folksy card , '' Baron said , portraying themselves as ordinary Joes and Janes who are exactly like you in every way -- except for the fact that they are hoping to achieve a position of immense power . In modern times , entire speech is shared on social media and some parts more than others .
President Abraham Lincoln delivered Gettysburg Address at turning point in Civil War . Meant to mobilize people in times of war , speech went viral in its day . In modern times , entire speech is shared on social media and some parts more than others .