According to estimates , India will spend close to $ 5 billion in the 2014 elections . This is a huge amount of money for an election year and it's not even clear how much they 'll be spending on advertising or anything else. A bevy of politicians , who , at first sight , seem antiquated and traditional in their flowing kurtas and Gandhi caps are turning to social networking sites to engage Internet-savvy first time voters . More than 20 million are first-time voters between 18-19 years .
According to estimates , India will spend close to $ 5 billion in the 2014 elections . This is a huge amount of money for an election year and it's not even clear how much they 'll be spending on advertising or anything else. More than 20 million are first-time voters between 18-19 years .