Fear-based attack ads are sometimes used by candidates to influence voters . Voters had the greatest hesitation with words like `` weak '' and `` lightweight '' during the color test . CNN gathered eight undecided voters to measure the impact of attack ads . The results were not surprising, but they did show that fear is a powerful motivator for some voters.
Fear-based attack ads are sometimes used by candidates to influence voters . CNN gathered eight undecided voters to measure the impact of attack ads . The results were not surprising, but they did show that fear is a powerful motivator for some voters.