( CNN ) -- After what it calls a successful first campaign , the Centers for Disease Control and Prevention is launching a second anti-smoking campaign featuring tips from former smokers . `` They 're real-life stories that will save lives and save money , that will have a huge health impact by highlighting the real-life stories of people harmed by tobacco and highlighting the fact that secondhand smoke also kills , also disables , also causes tremendous suffering , '' Dr. Tom Frieden , the CDC 's director , said Thursday . The `` Tips From Former Smokers '' campaign , which launches Monday , includes ads featuring people such as Tiffany , 35 . Tiffany says she was 16 when her mother died from lung cancer , but she also started smoking . She says the thought of not being there for her daughter challenged her to quit . `` I could not take the chance of continuing smoking and not being here for my daughter . I know how much I needed my mom still , and I did n't realize it until I had lost her , '' Tiffany says in the ads . Another ad shows Terrie , 52 , who was diagnosed at 40 with oral and throat cancers and had her larynx removed . In a croaking voice , she tells viewers , `` I have a tip for you . Make a video of yourself , before all this happens , read a children 's storybook or sing a lullaby . I wish I had . The only voice my grandson 's ever heard is this voice . '' Quit smoking : Your heart will thank you . A second ad features Tiffany and her daughter , Jaelin . With tears streaming down her face , Jaelin says to her mother , `` And just to think about me not having a mom and having to take care of you , I just ca n't imagine how anybody can be strong enough to do that ... and I 'm very proud of you . '' This year 's ads also feature members of ethnic groups such as American Indian and Alaskan natives , who were not featured in the first campaign but have higher-than-average smoking rates , according to Frieden . Tobacco remains the leading preventable cause of death in the United States , according to the CDC , affecting 8 million people and triggering $ 200 million a year in health care costs . An estimated 1,200 people die from tobacco use daily . After the first `` Tips '' campaign last year , the number of people calling the quit line increased by 200,000 , Frieden said . `` There 's very strong scientific evidence that ads like this make a big difference in encouraging people to quit , '' he said , `` and a larger number of people do quit long term because of the ads . That 's been well documented internationally as well as nationally . '' The CDC also encourages those looking to quit to take advantage of medication that might help them . It doubles or triples the likelihood of success , Frieden said . `` We do these messages , we do these campaigns for one simple reason -- they work , '' Frieden said . `` They save lives , and they save money . '' FDA changes course on graphic warning labels for cigarettes .
A new `` Tips From Former Smokers '' campaign kicks off Monday . The CDC says the first campaign was successful . The ads will feature real-life stories from people harmed by tobacco .