Brian Robbins : Levi 's CEO says save clothes , do n't wash your jeans , leave them to freshen . Jean freezing has become quite the craze in the past few years . Robbins : That 's gross . She says she does n't support this , even though there 's lots of online information on how to do it . Robbins : People who buy new jeans frequently could do it ; for the rest of us , it 's unsanitary .
Brian Robbins : Levi 's CEO says save clothes , do n't wash your jeans , leave them to freshen . Robbins : That 's gross . She says she does n't support this , even though there 's lots of online information on how to do it . Robbins : People who buy new jeans frequently could do it ; for the rest of us , it 's unsanitary .