LONDON , England ( CNN ) -- We 're in Hollywood on this month 's CNN Business Traveller where we look at style on the road . As travelers of the world , we want to express our own individuality , we want to fit in and look the part but at the same time stand out . Hollywood is the perfect place to look get to grips with style because in this city - image is everything . Watch the show . » . Why style matters . If we live in a particular way , we want the same when we travel ; and the airline and hotel industry are more in tune with what we want than ever before . We look at why style matters on the road and in the air . Attire to suit every occasion . We get some golden rules from Hollywood stylist Negar Ali who shows Richard Quest how to co-ordinate and downsize his wardrobe , and a secret weapon - equivalent to the 'little black dress ' . Bags of style . Your suitcase travels as much as you do and is often the next thing people look at after your clothes . For some , making a statement with their luggage is important , for others functionality is the key . Two business travelers road test some stylish pieces whilst on their business trip to Maastricht . Smart Traveller . This month 's Smart Traveller focuses on tagging services that reunites lost property with the owner . Richard Quest found out that it really does work when he left his Treo PDA in the back of a New York taxi and only realized he 'd lost it when he got an email from Zreturn once in LA . Sunrise to Sunset . Award-winning documentary maker Morgan Neville shows us round his hometown -- giving us ideas on how to enjoy our spare time in LA from Sunrise to Sunset . E-mail to a friend .
CNN goes to Hollywood to get to grips with traveling in style . Top Hollywood stylist shares tips on how to co-ordinate a wardrobe on the road . Score: 6