Not shy of media and publicity , her sporting achievements , athleticism and looks have made her a pin-up for women 's athletics and attracted a number of big-name sponsors . World and Olympic pole vault champion Yelena Isinbayeva dominates her sport . Has broken the world record 15 times since 2003 ; first woman to clear 5m . Score: 6
World and Olympic pole vault champion Yelena Isinbayeva dominates her sport . Has broken the world record 15 times since 2003 ; first woman to clear 5m . Score: 6