More than half of Super Bowl ads featured social hashtags . From Chevy 's # SilveradoStrong to Coke 's # AmericaIsBeautiful , 57 % of the ads featured hashtags , those searchable terms that have spread from Twitter to Instagram , Facebook and other platforms . More ads featured Facebook rather than Twitter . The game generated nearly 25 million viewers , more than last year . Sources say mobile - ready viewers expect to be social .
More than half of Super Bowl ads featured social hashtags . More ads featured Facebook rather than Twitter . The game generated nearly 25 million viewers , more than last year . Sources say mobile - ready viewers expect to be social .