Matador Joselito Ortega will use shirts printed with the words ` ` Gay Up '' ` ` Gay Up '' is the name of a non - alcoholic energy drink in Spain . Pedro Suarez , the CEO at Grupo Banus Pi , the firm that makes Gay Up and took over management of Ortega 's career just two weeks ago , said they plan to organize an exhibition fight for Ortega soon , and sell the TV rights exclusively . Other experts : First time advertising will be on bullfighter 's capes . Ortega , who says he 's not gay , has been married six or seven times .
Matador Joselito Ortega will use shirts printed with the words ` ` Gay Up '' ` ` Gay Up '' is the name of a non - alcoholic energy drink in Spain . Other experts : First time advertising will be on bullfighter 's capes . Ortega , who says he 's not gay , has been married six or seven times .