Beer sales in European bars and restaurants have fallen sharply in recent years . A key component of the transition so far has seen Heineken move away from its traditional focus on bars and restaurants as primary points of sale . CNN recorded a 3 % drop in sales in recent years . The European brewer has a new strategy it hopes will appeal to Dutch consumers .
Beer sales in European bars and restaurants have fallen sharply in recent years . CNN recorded a 3 % drop in sales in recent years . The European brewer has a new strategy it hopes will appeal to Dutch consumers .