L'Oreal 's CEO says that Europe 's economies need to find their global niche . Like companies , they need to find their area of expertise to survive . Jean-Paul Agon , L'Oreal 's chair and chief executive , said European countries need to identify areas of expertise to succeed in the global marketplace -- just like companies . Comment: Identifying France 's role in the global marketplace should be an election issue .
L'Oreal 's CEO says that Europe 's economies need to find their global niche . Like companies , they need to find their area of expertise to survive . Comment: Identifying France 's role in the global marketplace should be an election issue .