Beijing ( CNN ) -- San Francisco-based TechCrunch brought a taste of Silicon Valley to Beijing this week , with more than 100 startups showcasing their innovations to tech fans and investors at a two-day event in the Chinese capital . The conference attracted some of the most forward-thinking and dynamic Chinese technology wannabees , including ANTVR , a wearable gaming device company . The startup attracted a long line of visitors eager to try out its very first product , ANTVR kit . Consisting of a headset and a controller , ANTVR claims the kit can provide a `` fully immersive experience '' by projecting a high-definition image onto users ' retinas without distortion and provide an experience similar to an IMAX movie . During the demo , the player is thrown into a pitch-dark room and told to find the source of a sound , which leads to a pale ghost with blood trickling down her face . Qin Zheng , founder of ANTVR said the kit is compatible with all major gaming consoles and will hit both Chinese and overseas markets by the end of the year . The 27-year-old said ANTVR went through the same difficulties as many startups in China â€ ” it was hard to find proper platforms to release products and raise funds . Crowdfunding . Qin founded the company half a year ago , and to get started raised initial funding of $ 231,095 on U.S. crowdfunding site Kickstarter . `` Fund-raising is hard ( here ) . I think this is why everybody rushes to crowdfunding sites , '' Qin said . Lu Gang , head of Technode , TechCrunch 's partner in China , said that Chinese startups face a unique set of challenges . `` I think Chinese startups ( face ) much tougher competition , like copies , '' said Lu . `` We 've found so many copycats . '' By bringing TechCrunch to China , Lu hopes to bring the originality and creativity that Silicon Valley is known for and inspire Chinese companies to invent something that `` really makes a difference . '' `` I think the TechCrunch brand obviously stands for original work for entrepreneurs , and for creating something out of nothing , which is ideal . I think this is what everybody 's striving for , '' says Lu . `` We want to encourage people here to be truly innovative instead of copying . '' Beijing intern Shen Lu contributed to this report .
More than 100 Chinese startups attended Beijing TechCrunch this week . Organizers and participants say Chinese startups face tough challenges . BEIJING --