`` We 're very excited about tablet computers , '' Amazon CEO Jeff Bezos said in a television interview last year , `` because they have great Web browsers , and they make it easier for people to shop at Amazon . '' Analysts say Amazon 's the Kindle Fire will cost more to build 199 . Selling the tablet for $ 199 is very aggressive compared to the $ than $ 199 iPad . Amazon.com is apparently hoping to make up the losses on media sales .
Analysts say Amazon 's the Kindle Fire will cost more to build 199 . Selling the tablet for $ 199 is very aggressive compared to the $ than $ 199 iPad . Amazon.com is apparently hoping to make up the losses on media sales .