( CNN ) -- Under CEO Marissa Mayer , Yahoo might still be trying to shed its image as a relic of the 1990s Internet era . But hey , it 's getting a new logo ! Yahoo announced Wednesday that it will unveil a new corporate logo September 4 -- the first such change since the company was founded 18 years ago . The new look will retain the current purple color scheme and , yes , its trademark exclamation point . Yodel away , Yahoo fans . `` Over the past year , there 's been a renewed sense of purpose and progress at Yahoo ! , and we want everything we do to reflect this spirit of innovation , '' Chief Marketing Officer Kathy Savitt wrote in a blog post . `` While the company is rapidly evolving , our logo â€ ” the essence of our brand â€ ” should too . '' To build some buzz around the new logo , the Internet company will display a different variation of the logo on its homepage and throughout its network in the United States for each of the next 30 days . The first example , shown above , opts for a more streamlined look , although the second `` O '' is larger than the first , reflecting -- in Yahoo 's words -- the company 's `` fun , vibrant , and welcoming '' character . The variations on the new logo -- this video clip offers a potential preview -- also will be showcased each day on Yahoo 's Twitter account ( # dailylogo ) . Mayer has been working to reinvent the struggling Yahoo since she took over leadership of the company in July of last year . In the past 12 months Yahoo has bought more than 16 startups , including the popular Tumblr blogging platform , and reinvigorated its older brands such as photo site Flickr . Under her reign , Yahoo 's stock price has climbed from $ 15 to almost $ 30 ( it 's currently at $ 27 ) , although some analysts remain skeptical about the company 's long-term fortunes . Yahoo 's rebranding follows similar logo changes by other aging Internet giants , including AOL , eBay and Microsoft . `` The new logo will be a modern redesign that 's more reflective of our reimagined design and new experiences , '' Savitt said .
Yahoo will unveil a new corporate logo September 1 . The new look will retain the purple color and , yes , the center point . Yahoo will use a different variation of the logo for each of the next 30 days .