Apple CEO Tim Cook had to apologize for new Maps app on iPhone 5 and iOS 6 . Nilay Patel : In its competition with Google , Apple seems to have gotten a bit lost . Until then , Apple is stuck telling unhappy customers that they can visit Google Maps in the iPhone 's Web browser or download other map apps like MapQuest or Bing . He says it 's more than a little strange for Apple to tell customers to try other products . The company is also trying to get people used to the idea of using an iPhone. No company wants to be praised for its apologies ; Apple needs to get it right .
Apple CEO Tim Cook had to apologize for new Maps app on iPhone 5 and iOS 6 . Nilay Patel : In its competition with Google , Apple seems to have gotten a bit lost . He says it 's more than a little strange for Apple to tell customers to try other products . The company is also trying to get people used to the idea of using an iPhone. No company wants to be praised for its apologies ; Apple needs to get it right .