Barbie 's appearance in Sports Illustrated swimsuit issue is causing a stir . Barbie appearance in magazine is also for sale at Target . Mattel , however , stands by Barbie 's `` unapologetic stance . '' Mattel says Barbie 's goal is to empower fans to discover what makes them unique . Critics say ` ` unapologetic '' campaign blurs lines between real women , inanimate objects .
Barbie 's appearance in Sports Illustrated swimsuit issue is causing a stir . Barbie appearance in magazine is also for sale at Target . Mattel says Barbie 's goal is to empower fans to discover what makes them unique . Critics say ` ` unapologetic '' campaign blurs lines between real women , inanimate objects .