David said : More and more Chinese are traveling around the world . A more nuanced understanding of the cultural and social background of Chinese people is needed . In 2011 , recognizing China 's rising outbound tourism , we launched a program called Hilton `` Huanying , '' which means `` welcome '' in Chinese . China 's large outbound passenger numbers make it challenging for industry to adapt at equal rates .
David said : More and more Chinese are traveling around the world . A more nuanced understanding of the cultural and social background of Chinese people is needed . China 's large outbound passenger numbers make it challenging for industry to adapt at equal rates .