Liverpool managing director Christian Purslow spoke of his delight on sealing the sponsorship agreement for the Anfield-based side . Liverpool signed a new sponsorship deal with Standard Chartered Bank . The means the end of the Reds 17-year partnership with sponsor Bank . Liverpool will use the bank 's name on their shirts at the start of the 2010/11 . The deal is reported to be worth approximately $ 133 million to the club .
Liverpool signed a new sponsorship deal with Standard Chartered Bank . The means the end of the Reds 17-year partnership with sponsor Bank . Liverpool will use the bank 's name on their shirts at the start of the 2010/11 . The deal is reported to be worth approximately $ 133 million to the club .