( Mashable ) -- If event registration site Eventbrite 's experience is any indication , social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter . The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months , whereas an average Facebook Like drove $ 1.34 . The study , which used in-house social analytics tools to track ticket sales on the site , was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period . That study also indicated Facebook drove more sales for Eventbrite than Twitter , although the difference between the two networks ' sales per post was greater at that point than throughout the entire six-month period ( the `` value '' of tweets increased ) . In addition to each individual Facebook Like driving more sales than an individual tweet , the study also revealed cumulative activity on Facebook was greater than activity on Twitter for Eventbrite . People shared Eventbrite events on Facebook almost four times as often as they did on Twitter . The company attributes this disparity to Facebook 's wider reach and greater emphasis on real-world ties . It 's important to note that only a very small percentage of site visitors shared event pages on either network . Just 1 % of people who landed on an event page shared it with their friends ; 10 % of people who had purchased a ticket did the same . Obviously people are more likely to share events if they are attending . Their friends , according to Eventbrite 's data , are also more likely to buy tickets to an event shared on Facebook by a ticket holder than one shared by an uncommitted friend . But whether these trends , or any of Eventbrite 's findings , are relevant to other types of purchases is still a matter of speculation . But Eventbrite is betting they are . `` We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion , '' wrote Tamara Mendelsohn , Eventbrite 's director of marketing and former senior analyst at Forrester Research , in a blog post about the study . `` But the findings apply broadly to all e-commerce businesses , because the foundations of e-commerce are shifting as the social graph becomes a meaningful influence in driving transactions . '' © 2011 MASHABLE.com . All rights reserved .
Study : Marketers looking for monetary returns might get more value from Facebook . Comment: People shared events on Facebook almost four times as often as they did on Twitter .