According to ESPN data , 60 % of the Super Bowl viewing audience is female . Is it the spectacle of the game or a chance to spend time with the family ? men are : They enjoy the competition . Advertisers now control the audience , and cater to the female viewer .
According to ESPN data , 60 % of the Super Bowl viewing audience is female . Is it the spectacle of the game or a chance to spend time with the family ? Advertisers now control the audience , and cater to the female viewer .