( CNN ) -- When you think of iconic tennis venues , top of the list are New York 's sprawling Flushing Meadows , the green grass of traditional Wimbledon in London and the rusty red clay of chic Roland Garros in Paris . But next month some of the sport 's top players will grace a new stage : the glittering $ 1.2 billion Cowboys Stadium in Dallas , which hosts Super Bowl XLV next year . U.S. star Serena Williams plays glamorous Russian ace Maria Sharapova in a battle of world number ones present and past , while Texas-based Andy Roddick takes on fellow big-serving American John Isner in the men 's match-up . Roddick , who lives in Austin 300 kilometers away , is excited by the prospect of being able to take the freeway to a tournament , as well as his sport breaking new ground in the hot-bed of gridiron . He will be action on July 10 , just six days after the men 's final at Wimbledon in England , where last year he lost an epic title match to Roger Federer . `` I can drive there . With my friends from home , we might just make a weekend of it and have some fun , '' Roddick said when the Texas event was announced . `` I think it will be cool . I do n't know if we 're going to fill it , but tennis getting into kind of mainstream venues like that more often is a good thing . Selfishly , I like it . '' Roddick 's fears over filling the 80,000-seater stadium -- which will expand to around 100,000 for the Super Bowl -- are probably misplaced as the matches will be played across one of the end zones . The configuration will mean a seating capacity of 20,000 , but still one of the biggest audiences for a tennis event . The biggest capacity at a regular tournament is 23,200 for the Arthur Ashe Stadium Court at Flushing Meadows during the U.S. Open . The center court at Wimbledon can take 15,000 spectators , and all four players in the Dallas exhibition will be hoping to be involved in the finals of the grass-court grand slam the weekend before . Williams took the women 's singles title last year and Sharapova won in 2004 , while Roddick suffered a heartbreaking five-set loss to Federer last year . For the Dallas Cowboys and owner Jerry Jones , it is another string to the bow of their new state-of-the-art stadium . It has already hosted soccer , this year 's NBA All-Star game and world title boxing as Filipino sensation Manny Pacquiao beat Ghana 's Joshua Clottey earlier this year . `` We have seen the flexibility our new stadium has for holding spectacular events of all kinds , and this event should be like no other , '' Jones said . `` Being able to attract some of the best tennis players in the world under one roof for a night like this will be something special . '' Filling big stadiums for tennis one-offs looks set to become a regular feature on the calendar for the world 's elite players . Just two days before the Dallas exhibition , Belgian rivals Kim Clijsters and Justine Henin will be looking to break a world record in a battle between two former top-ranked stars in the 40,000-capacity King Baudouin Stadium in Brussels . It is an attempt to break the record crowd of 30,492 that assembled for the legendary `` Battle of the Sexes '' match between Billie Jean King and Bobby Riggs at the Houston Astrodome in Texas in 1973 . `` The Best of Belgium '' match is expected to easily surpass that attendance , but maybe Cowboys Stadium will wrest the honor back for the Lone Star state in the future .
Tennis breaks new ground with glittering exhibition in Belgium Cowboys ' Wimbledon stadium . Serena Williams will play Serena Williams and John Isner takes on Serena Williams . Cowboys Stadium , which will host the 2011 Super Bowl , will be reduced to 20,000 capacity . Belgium 's King Baudouin Stadium hopes to set attendance record for tennis two days earlier .