China 's new rich have rushed to show off their wealth by buying designer goods . It 's seen better times for European brands like Prada , Louis XIV and Chanel . Home - grown designers and brands are now ready to take on their Western counterparts . The magazine editor . Insiders say ` ` made in China '' has become a fashion force to be reckoned with .
China 's new rich have rushed to show off their wealth by buying designer goods . It 's seen better times for European brands like Prada , Louis XIV and Chanel . Home - grown designers and brands are now ready to take on their Western counterparts . Insiders say ` ` made in China '' has become a fashion force to be reckoned with .