Protesters in Trayvon Martin case have worn it in solidarity against racial profiling . The hoodie has emerged from roots in hip - hop culture to enjoy mainstream popularity . As hip-hop culture spread in the 1980s , the hoodie became part of the look associated with street style . Geraldo Rivera apologized for remarks that hoodie played role in Martin 's death . It ` ` all part of the demonization of the black male , '' hip - hop culture says .
Protesters in Trayvon Martin case have worn it in solidarity against racial profiling . The hoodie has emerged from roots in hip - hop culture to enjoy mainstream popularity . Geraldo Rivera apologized for remarks that hoodie played role in Martin 's death . It ` ` all part of the demonization of the black male , '' hip - hop culture says .