Friday , ' No More Cup , ' trended for weeks on Twitter . People made complaints of boredom , etc . No World Cup games to watch , no trash to talk , no bandwagons to ride . Social media has played an important role in the popularity of this year 's event .
Friday , ' No More Cup , ' trended for weeks on Twitter . People made complaints of boredom , etc . Social media has played an important role in the popularity of this year 's event .