Businesses use scents to try to attract and keep customers in stores . The marketing began in the US and Europe but is now growing in Asia . Samsung used aroma to promote its new phone SC ##5 . Oriental Watch Co. `` When you see a watch , it 's easy to forget it . Scent marketer : ` ` Smell goes directly to the emotional center of our brain ''
Businesses use scents to try to attract and keep customers in stores . The marketing began in the US and Europe but is now growing in Asia . Samsung used aroma to promote its new phone SC ##5 . Scent marketer : ` ` Smell goes directly to the emotional center of our brain ''