This demographic is also socially engaged , making for the highest Twitter and Facebook usage in the world , outside of the United States , according to Alexa Internet . According to estimates , Obama will spend close to $ 5 billion in the 2014 elections . Twitter , Facebook , Google Hangouts and mobile voter sourcing are proving vital . More than 20 million are first - time voters between 15 - 19 years .
According to estimates , Obama will spend close to $ 5 billion in the 2014 elections . Twitter , Facebook , Google Hangouts and mobile voter sourcing are proving vital . More than 20 million are first - time voters between 15 - 19 years .