A Cape Town start-up offers tours of the city in 3G Wi-Fi equipped vehicles . However , in South Africa 's tourism industry , which was worth nearly $ 9 billion in 2012 and represented around 4.6 % of the country 's direct employment , competition among tour operators is stiff . The company is called Uber and it has been operating since 2009 with a fleet of more than 100 vehicles. Founder won the 2012 Emerging Tourism Entrepreneur of the Year Award .
A Cape Town start-up offers tours of the city in 3G Wi-Fi equipped vehicles . The company is called Uber and it has been operating since 2009 with a fleet of more than 100 vehicles. Founder won the 2012 Emerging Tourism Entrepreneur of the Year Award .