Despite the graphic nature of the PSAs , they have appeared in prime-time slots in the eight states with which The Meth Project works . Paid-media campaigns are able to be more graphic than donated media . The campaign is also a way for the company to get its message out, and it can help them reach new customers who might not have heard of their brand before. ` You run the danger , with ( graphic PSAs ) , of turning people off , '' Conlon said . Though every viewer wo n't agree with gory PSAs , the ads have generated buzz .
Paid-media campaigns are able to be more graphic than donated media . The campaign is also a way for the company to get its message out, and it can help them reach new customers who might not have heard of their brand before. ` You run the danger , with ( graphic PSAs ) , of turning people off , '' Conlon said . Though every viewer wo n't agree with gory PSAs , the ads have generated buzz .