Pollstar tops the list for 2014 . Endorsement deals and a major tour helped . `` She added endorsement deals from the likes of H & M and Pepsi -- plus her self-titled surprise album , which hit iTunes in December 2013 and quickly became one of the year 's top sellers -- to send her income into nine-figure territory . '' Forbes came in second on Taylor Swift ' list .
Pollstar tops the list for 2014 . Endorsement deals and a major tour helped . Forbes came in second on Taylor Swift ' list .