Ortega will use capes embroidered with the words ` `` Gay Up '' ` Gay Up '' is the name of a non-alcoholic energy drink in matador . Industry experts : First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gored one times .
Matador Joselito Ortega will use capes embroidered with the words `` Gay Up '' `` Gay Up '' is the name of a non-alcoholic energy drink in Spain . Industry experts : First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gored six or seven times .