Kids will see Super Bowl ads for junk food and booze , with violence , racism and sexism . The concern is n't just what products are sold to kids or what messages are sent to them , it 's that new modes of advertising are insidious and particularly troubling for kids and teens , who are less able to differentiate advertising from entertainment and whose sense of self is still developing . Steyer : Digital media ads are insidious : ` ` advergaming , '' viral and social media ' . He says ads are a part of the buying - selling cycle , without being paid or even paid . Media and media savvy is essential , he says . We must teach kids to view advertising critically .
Kids will see Super Bowl ads for junk food and booze , with violence , racism and sexism . Steyer : Digital media ads are insidious : ` ` advergaming , '' viral and social media ' . He says ads are a part of the buying - selling cycle , without being paid or even paid . Media and media savvy is essential , he says . We must teach kids to view advertising critically .