( CNN ) -- What do heroin and Obamacare have in common ? Nothing -- save for more than 1,200 packets of heroin that had the words `` Obama Care '' and `` Kurt Cobain '' printed in red on the packaging that Massachusetts State Police say they uncovered in a drug bust . State police said the labels are nothing more than marketing ploys . `` It 's a branding by the particular drug dealer so when the drug gets out to the population , you know what it is , '' said Police Lt. Daniel Richard . `` It 's just a branding so you can say if this brand is good or bad . It 's like putting Pepsi or Coca-Cola on a bottle . '' Trooper Joseph Petty stopped a vehicle with four people in the Town of Hatfield on Friday morning after noticing the vehicle was committing several traffic violations . Tyler Robenstein and Ashley Beaulieu of Vermont and Marquese Jones and Sherod Green of New Jersey were taken into custody and face conspiracy to violate drug laws and possession charges . The driver , Robenstein , was charged with speeding , unlicensed operation of a motor vehicle and failure to change lanes for an emergency vehicle , police said . The Hampshire County Jail in Northampton said late Saturday afternoon that Robenstein and Beaulieu had been released on bond . Jones and Green were still being held . CNN 's Allie Malloy contributed to this report .
`` Obama Care '' was printed on packages of heroin . New : `` It 's just a branding ploy to get people hooked, and then they're going to buy more drugs' Four people arrested Friday in Hatfield , Massachusetts .