Ortega will use capes embroidered with the words ` `` Gay Up '' ` Gay Up '' is the name of a non-alcoholic energy drink in matador . `` Ortega is a new bullfighter and he might see this as a way to get known , '' Vazquez said . Industry experts : First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gored one times .
Ortega will use capes embroidered with the words ` `` Gay Up '' ` Gay Up '' is the name of a non-alcoholic energy drink in matador . Industry experts : First time advertising will appear on bullfighter 's capes . Ortega , who says he 's not gay , has been gored one times .