( CNN ) -- The folks at Amazon and Google must have been wringing their hands on Monday when Apple CEO Steve Jobs showed off a new service called iTunes Match . That all-important `` one more thing '' from Apple 's software presentation is part of the iCloud Web application and storage suite . It was a coup of sorts -- and Apple 's win over competitors could be attributed to Jobs ' experience at Pixar Animation Studios , which he co-founded . Here 's what Apple pulled off : With a free iCloud account , all songs purchased from iTunes can be accessed from any Apple gadget or computer with iTunes installed . ( Amazon has done something similar with Cloud Drive . ) For $ 25 a year , iTunes in the Cloud stores a maximum of 25,000 songs on Apple 's servers , ready to access from various gizmos . And , importantly , Apple did this with the blessing of the music industry . Amazon and Google , on the other hand , could n't get the record labels to agree to their terms . Cloud Drive and Google 's Music Beta require users to upload every single track to their servers , a process that can take hours or days . Apple , the largest music retailer , somehow managed to convince the labels and publishers to go along with its plan to use a scan-and-match process . iTunes Match looks at the user 's music library and grants the keys to high-quality versions of those songs . It uses a don't-ask-don't-tell policy : Napster who ? How did Apple pull off something Amazon and Google could n't , despite them launching cloud-music services first ? For one , Apple has a history with the music industry as long as any technology company 's . `` It 's really hard to get the labels to give you the rights that you need , '' Jobs said in a 2003 interview at the first All Things Digital conference . `` And I do n't see them sprinkling those rights around everywhere , letting a thousand flowers grow quite yet . '' In that interview eight years ago , Jobs described the vast divide between technology and entertainment executives , and he talked about how he bridged it . `` One of the things I learned at Pixar is the technology industries and the content industries do not understand each other , '' he said . `` In Silicon Valley and at most technology companies , I swear that most people still think the creative process is a bunch of guys in their early 30s , sitting on a couch , drinking beer and thinking of jokes . No , they really do . That 's how television is made , they think ; that 's how movies are made . '' Likewise , record executives ca n't relate to technical people , Jobs said . `` People in Hollywood and in the content industries , they think technology is something you just write a check for and buy , '' Jobs said . `` They do n't understand the creative element of technology . `` These are like ships passing in the night , '' the Apple co-founder added . Music execs also may have seen Google as an enemy because its search engine is a popular place to find websites serving pirated albums , according to an article in the Hollywood Reporter . For the ribbon-cutting of the iTunes Store in 2003 , Apple broke through the barriers with a list of predictions , Jobs said . Apple executives provided the record labels with a glimpse into their crystal ball , and nine months later , Jobs ' team was getting calls from the music companies , he said . `` The record companies , the most important thing they do is not distribute music , '' Jobs said . `` It 's picking which of 500 people are going to be the next Sheryl Crow . That 's what they do . And some of them do it quite well . And it 's an intuitive process . There 's not enough data . '' ( Hey , Sheryl Crow , remember her ? ) `` It 's not surprising that they did n't understand Napster , '' Jobs said . `` It 's not surprising that they did n't understand that distributing their content over the Internet was the next big wave . '' Because technology companies treat record labels like clearing houses for content , Silicon Valley bigwigs have trouble getting through the door , Jobs suggested . So it was perhaps Jobs ' expertise from Pixar , during his exodus period from Apple , that has given him the edge to secure risky deals with entertainment giants first .
Apple is the first big tech company to secure cloud music storage deals . Comment: Steve Jobs said technology companies do n't see eye to eye with entertainment execs .