Chile 's success in the World Cup -- the South Americans were regarded as unlucky to go out in the last 16 stage after Brazil 's penalty shootout win -- has arguably also shown the cultural significance of the tournament . Female participation is higher when supporting the underdogs at the World Cup . Iran received over 472,927 social mentions of which 43 % came from a female audience . Costa Rica have one of the highest percentages of female contributors on social media . The most popular sport in Brazil was football with an average of 1,323,500 tweets per day, followed by soccer and volleyball with 950,800 tweets.
Female participation is higher when supporting the underdogs at the World Cup . Iran received over 472,927 social mentions of which 43 % came from a female audience . Costa Rica have one of the highest percentages of female contributors on social media . The most popular sport in Brazil was football with an average of 1,323,500 tweets per day, followed by soccer and volleyball with 950,800 tweets.