The PC Nation rang the NYSE every Tuesday for ` ` Embrace Your Geekness Day '' Pop culture and ubiquitous technology make geek culture possible . Nick Devita , a member of the bell-ringing Geek Squad team , thinks Best Buy has plenty of geek . Businesses use geeks and geek products to market to non - geeks . New products aimed at consumers need little marketing -- geeks already want them .
The PC Nation rang the NYSE every Tuesday for ` ` Embrace Your Geekness Day '' Pop culture and ubiquitous technology make geek culture possible . Businesses use geeks and geek products to market to non - geeks . New products aimed at consumers need little marketing -- geeks already want them .