Reggie Love , the guy partially responsible for transforming then-Sen. Barack Obama into the `` president of cool , '' is opening up about his close relationship with the President in his new book , `` Power Forward : My Presidential Education . '' The book gives an inside look at the role Obama played as part mentor , part boss to Love , who served as his personal assistant for five years . The young staffer , now 33 , is credited for making Obama `` hip '' by showing him how to fist bump , introducing him to Jay-Z and buying him an iPod . He even surprised the President on his 49th birthday for a game of basketball alongside LeBron James , Kobe Bryant and Dwyane Wade . According to the President , new trends and technology ca n't replace Reggie 's work ethic . In a 2010 interview with The New York Times , Obama admitted that he did n't have an iPad , rather opting for his `` iReggie , who has my books , my newspapers , my music all in one place . '' Unlike the dreadful boss-personal assistant relationship many can attest to , Love became Obama 's personal confidant and friend . During the raid that ended with the killing of Osama bin Laden , a tension-filled Obama found Love , Marvin Nicholson , another aide , and White House photographer Pete Souza , in the private dining room . To help the President pass the time , they played about `` 15 games of spades , '' Love has said . Love first started working for Obama in the Senate back in 2006 . He quickly climbed the ranks from staff assistant to `` body man , '' a nickname given to him by the administration . Spending countless hours alongside the President , Love quickly became more than an aide , fostering a relationship that has led the Obama to call him his `` little brother . '' `` Over the years , Reggie has been a friend , a teammate and an indispensable member of my staff , '' Obama said in a statement announcing Love 's departure in 2011 . `` From my Senate office to the White House , his ability to juggle so many responsibilities with so little sleep has been an inspiration to watch . He is the master of what he does . '' Love 's book is set to hit stores on Feb. 3 .
President Reggie Love 's most notable aide , Barack Obama , is releasing a book . In Love My Presidential Education , '' Love talks about his Feb. 3 in the administration . Love describes the President as part boss , part mentor . The book is set to hit stores on five years .