London ( CNN ) -- An advertisement for Marc Jacobs perfume featuring teenage actor Dakota Fanning has been banned in Britain because it `` sexualized children . '' The ad , for Marc Jacobs `` Oh , Lola ! '' fragrance , featured Fanning , the child star of `` War of the Worlds '' and `` I am Sam '' wearing a short dress and holding an oversized bottle of the scent in her lap . Four readers complained that the photograph -- which appeared in two British magazines in August -- was `` offensive and irresponsible , '' for showing Fanning , 17 , `` in a sexualized manner . '' Britain 's advertising regulator , the Advertising Standards Agency ( ASA ) agreed with the complaints , and has banned the picture from use in the UK . Coty UK , the perfume 's manufacturer insisted that the ad `` did not show any private parts or sexual activity '' and said it was `` provoking , but not indecent . '' But the ASA ruled that Fanning `` was holding up the perfume bottle ... in her lap between her legs and we considered that its position was sexually provocative . '' In a statement , it said that while it accepted that Fanning was 17 , `` we considered she looked under the age of 16 , '' and that her outfit and pose `` drew attention to her sexuality . '' `` Because of that ... we considered the ad could be seen to sexualize a child . We therefore concluded that the ad was irresponsible and was likely to cause serious offense . '' It is not the first time the ASA has banned advertisements featuring Hollywood stars -- in July , the watchdog ruled against a make-up ad starring Julia Roberts , on the grounds it had been airbrushed too heavily .
Ad for Marc Jacobs `` Oh , Lola ! '' perfume banned in Britain . Readers complained photograph of former child star Dakota Fanning `` sexualized children '' Actor is 17 , but Advertising Standards Authority said she `` looked under the age of 16 ''