( CNN ) Beyonce 's army of fans call themselves the BeyHive , and at any perceived insult to Queen Bey , they swarm . Photos posted on the fan site The Beyonce World led fans Wednesday to sting the website for representing her in a less than `` flawless '' light . The pics appear to show unretouched , close-ups of the singer 's face complete with the blemishes of a mortal human . Web sleuths have put two and two together to speculate that the images were taken for a 2013 makeup ad campaign . Beyonce is a spokesmodel for L'Oreal . After outcry from fans , The Beyonce World pulled the photos and posted a statement : . `` Due to the disdain of the BeyHive , we have removed the photos . We do n't want to cause any drama , nor do we wish to start fan wars . Some of the things we have seen posted were just horrible , and we do n't want any parts of it . We were just posting the photos to share the fact that our queen is naturally beautiful , at the same time she is just a regular woman . '' Defamer and Complex grabbed the images before they were removed from the site , and the web is abuzz with reaction . A message to Beyonce 's representative was not immediately answered . Cindy Crawford lingerie image stirs debate over what 'real women ' look like .
What appear to be unretouched photos of Madonna are posted online . Fans objected to the singer being portrayed with facial hair .