( CNN ) -- British supermodel Naomi Campbell called an ad campaign comparing her to a chocolate candy bar `` insulting and hurtful , '' hinting that she might sue the company that ran the ad in magazines and on billboards . The ad featured a photo of the Cadbury Dairy Milk Bliss sitting on a pile of diamonds below the slogan `` Move over Naomi , there 's a new diva in town . '' A spokesman for Cadbury told CNN Tuesday the chocolate maker never intended `` to cause any offense and the campaign itself is a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss . '' Campbell , in a written statement sent to CNN Tuesday , said she was shocked . `` It 's upsetting to be described as chocolate , not just for me , but for all black women and black people as a race , '' Campbell said . `` I do not find any humour in this , it is insulting and hurtful . '' While she would not confirm online reports that she would call for a boycott of Cadbury products , she did say , `` I am considering every option available to me . '' Cadbury spokeswoman Samantha Wothers said the ad was pulled before Campbell 's complaint and that the Dairy Milk Bliss campaign would end this week . `` Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offense to any section of society , '' Wothers said . CNN 's Jack Hannah and Rachel Wells contributed to this report .
`` Move over Naomi , there 's a new diva in town , '' Cadbury 's ad says . `` It 's upsetting to be described as chocolate , '' the supermodel says . Cadbury pulled the ad before Campbell complained , the chocolate maker says . Campbell is considering `` every option '' against the company , she says .