The Geek Squad rang the NYSE bell Tuesday for `` Embrace Your Geekness Day '' Pop culture and ubiquitous technology make geek culture mainstream . In a press release, NYSE said that it was celebrating its 20th anniversary with an event called ``Embracing Our Geekness.'' New products aimed at geeks need little marketing -- geeks already want them .
The Geek Squad rang the NYSE bell Tuesday for `` Embrace Your Geekness Day '' Pop culture and ubiquitous technology make geek culture mainstream . Businesses use geeks and geek interests to market to non-geeks . New products aimed at geeks need little marketing -- geeks already want them .