( CNN ) -- The pictures might be NSFW -- at least if you 're looking at them over lunch -- but Virgin Group founder Sir Richard Branson was certainly working it on Sunday . Donning red lipstick , a flight attendant 's skirt and high heels , the maverick businessman served drinks , made intercom announcements and chatted up passengers on an AirAsia X flight from Perth , Australia , to Kuala Lumpur . A little recap . Two years ago , Branson and AirAsia Group CEO Tony Fernandes wagered on their Formula 1 racing teams , each man betting his own team would finish ahead of the other 's in the 2010 Formula 1 Grand Prix in Abu Dhabi . The loser would have to serve as a female flight attendant on the winner 's airline . Branson lost . On Sunday , he honored the bet by serving on a special AirAsia X charity flight . Branson wore heavy makeup , including fake eyelashes and bright red lipstick . At a cocktail event in Perth the night before the flight , he had his legs shaved , but managed to keep his mustache . `` This has been a real first for me but I have enjoyed the experience and I have nothing but respect for what our fabulous flight attendants do every day to keep us safe , '' said Branson after the flight . `` He is an entrepreneur , visionary , knight and adventurer , Sir Richard can now also add AirAsia flight attendant to his long list of credentials , '' joked Fernandes . During the five-and-a-half-hour flight , Branson poured coffee and tea , served meals , distributed merchandise , made in-flight announcements and entertained the passengers , according to an AirAsia statement . He also accidentally ( read : deliberately ) tipped a tray of drinks over Fernandes during the flight . The two are close friends . For each seat sold for the event , AirAsia X is donating A $ 100 ( $ 100 ) to Starlight Children 's Foundation , an Australia-based organization dedicated to seriously ill and hospitalized children and their families . The event raised approximately $ 200,000 for the charity .
Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia X. Branson donned lipstick , high heels and a red skirt for the stunt . Flight raised almost $ 200,000 for children 's charity . Score: 6