Bob Greene : 50 years ago TV host Ed Sullivan introduced The Beatles to The Beatles on his show . Sullivan an unlikely impresario ; he 'd been Broadway columnist competing with Bob Greene . Sullivan was stiff but had great guests , was hugely influential in American culture , says Greene . Ed Sullivan : Less than decade after that Less than decade show , Sullivan show and The Beatles were over .
Bob Greene : 50 years ago TV host Ed Sullivan introduced The Beatles to U.S. on his show . Sullivan an unlikely impresario ; he 'd been Broadway columnist competing with Walter Winchell . Sullivan was stiff but had great guests , was hugely influential in American culture , says Greene . Greene : Less than decade after that 1964 show , Sullivan show and Beatles were over .