Microsoft added the use of Cortana to its Windows Phone app . Brant Ward : Why should we settle for the voice that companies choose for us ? The age of the virtual assistant is here to stay . Today 's artificial intelligence systems are just scratching the surface , he says . Ward : Future virtual assistants will offer more capabilities and personas .
Microsoft added the use of Cortana to its Windows Phone app . Brant Ward : The age of the virtual assistant is here to stay . Today 's artificial intelligence systems are just scratching the surface , he says . Ward : Future virtual assistants will offer more capabilities and personas .