Beyonce has built a global brand around being one of the biggest names in pop . It took some years before Destiny 's Child made their major label breakthrough by signing with Columbia Records in 1999 with the album `` She has made her name in fashion , beauty products , film and advertising . Her music is also very popular with young people who are looking for something different from what they hear on mainstream radio stations or see on TV shows like American Idol.
Beyonce has built a global brand around being one of the biggest names in pop . She has made her name in fashion , beauty products , film and advertising . Her music is also very popular with young people who are looking for something different from what they hear on mainstream radio stations or see on TV shows like American Idol.