President Obama spent $ 16.4 million this year on online ads , twice as much as Mitt Romney . Comment: `` We can immediately demonstrate its value , and we have hard numbers to show a person 's engagement . '' Romney 's ads appear traditional ; Obama 's feature his family , wife , even his dog .
President Obama spent $ 16.4 million this year on online ads , twice as much as Mitt Romney . Comment: Romney 's ads appear traditional ; Obama 's feature his family , wife , even his dog .