Branded scents of flowers are becoming a common feature in hotel lobbies . Airlines and hotels use smell as a branding tool to create positive memories . Creating memories with a fragrance is a powerful way to promote the brand . Starwood has been using smell since 2006 in its Orlando and Hilton Hotels .
Airlines and hotels use smell as a branding tool to create positive memories . Creating memories with a fragrance is a powerful way to promote the brand . Starwood has been using smell since 2006 in its Orlando and Hilton Hotels .