David said : More and more Chinese are traveling around the world . A more nuanced understanding of the cultural and social background of Chinese people is needed . China 's large outbound passenger numbers make it challenging for industry to adapt at equal rates .
Martin Rinck : More and more Chinese are traveling around the world . A more nuanced understanding of the cultural and social backgrounds of Chinese travelers is needed . China 's large outbound tourism numbers make it challenging for industry to adapt at equal pace .