Apple CEO Tim Cook had to apologize for new Maps apps on iPhone 5 and iOS 6 . What good is voice navigation if it gets you lost ? Nilay Patel : In its relationship with Google , Apple seems to have gotten a bit lost . He said it 's more than a little strange for Apple to tell customers to buy other products . Patel : No company wants to be praised for its apologies ; Apple needs to get it right .
Apple CEO Tim Cook had to apologize for new Maps apps on iPhone 5 and iOS 6 . Nilay Patel : In its relationship with Google , Apple seems to have gotten a bit lost . He said it 's more than a little strange for Apple to tell customers to buy other products . Patel : No company wants to be praised for its apologies ; Apple needs to get it right .