UK has seen more advertising money spent on the internet rather than TV . Industry says television is still dominant form of advertising in developing world . Statistics produced by the Magnaglobal data mapping agency show that while worldwide internet advertising budgets will grow 12.5 % annually to $ 117.5 billion by 2016 , TV spending will also rise between 6 % and 9 % annually to $ 243.3 billion . Industry experts says digital media has changed TV advertising 's game .
UK has seen more advertising money spent on the internet rather than TV . Industry says television is still dominant form of advertising in developing world . Industry experts says digital media has changed TV advertising 's game .