People have been gossiping about the fifth - generation iPhone since June 2009 . For status seekers , what good is flashing your new iPhone if it looks just like the old one ? This was first presentation for Tim Cook , who replaced Steve Jobs as CEO . Many people expected Cook to introduce a completely new iPhone 5 .
People have been gossiping about the fifth - generation iPhone since June 2009 . This was first presentation for Tim Cook , who replaced Steve Jobs as CEO . Many people expected Cook to introduce a completely new iPhone 5 .