New York ( CNN ) -- When the New York Jets face the Cincinnati Bengals Sunday for what may be the final football game played at Giants Stadium , fans in attendance wo n't be able to drown their sorrows or toast a victory . The Jets have banned the sale of alcohol on Sunday at the stadium they 've called home for 26 years . `` With the late start of Sunday 's game , coupled with this being the final regular season and final game at the stadium , we feel it is prudent not to serve alcohol , '' said Bruce Speight , a spokesman for the team . The Jets approach the decision of whether to serve alcohol on a game-by-game basis , Speight said . Fresh off a victory over the formerly undefeated Indianapolis Colts , the Jets are on the verge of their first play-off berth in three years -- and fans are riled up and ready to go . And Jets fans are known for rowdy behavior -- for example , a half-time `` tradition '' of women baring their breasts for men who loudly urge them to do so . In lieu of alcohol , the Jets said , they 'll pass out green and white `` rowdy towels '' to the first 70,000 fans arriving at the stadium . But the ban has raised the ire of a New Jersey vodka distillery . Majorska Vodka , which calls itself `` one of the largest liquor companies in the Garden State , '' is calling for a 24-hour boycott of Johnson & Johnson products because , according to company spokesman Jeff Scott , Jets owner Woody Johnson is the `` heir to the Johnson & Johnson fortune . '' Scott said Majorska plans to stop paying for three of their executive 's seats at the Meadowlands and that the company is set to lose more than $ 100,000 in revenue from tailgate parties this weekend . The New York Jets officially declined to comment , but team spokesman Speight said that `` negative fan reaction has been minimal at best '' and pointed out that vodka is not sold anywhere in the stadium and the ban does not apply to tailgating . But Martin Silver , Majorska 's president and CEO , said fans are shocked and outraged that the Jets are treating their supporters `` like children . '' Silver , a life-long Jets backer with a Joe Namath jersey hanging in his office , is directing his frustration at the team 's ownership because he feels they are `` controlling the game completely . '' He said his company is distributing anti-Johnson & Johnson petitions Friday to 350 sports bars across New Jersey . `` We 're taking this on , right to the top , to Johnson , '' said Silver . Woody Johnson is the grandson of Johnson & Johnson founder Robert Wood Johnson , but is not currently connected to the company . William C. Weldon is the company 's chairman and CEO . None of the Johnson family serves on the company 's management team or board of directors . Johnson & Johnson spokesman Bill Price said that `` officially we have no comment given that the Johnson family has had no managerial role with the company for decades . '' Giants Stadium , part of the Meadowlands Sports complex in East Rutherford , New Jersey , has been home to both the Jets and the New York Giants , who played their first game there on October 10 , 1976 . Early on during their tenancy at Giants Stadium , the Jets refered to the 82,000-seat arena simply as `` the Meadowlands '' although in recent years Jets tickets have used the facility 's official name . The stadium , which has hosted popes , concerts and major league soccer as well as football , is to be demolished after this season . Both New York teams will move into a new stadium just a short distance away next season . That stadium will get its name from a corporate sponsor , yet to be named . CNN 's Kristen Hamill contributed to this report .
Spokesman : Game 's late start , fact that it 's regular season 's last game factored into decision . Decision does not affect tailgaters , negative fan reaction `` minimal , '' spokesman says . CEO of New Jersey vodka distillery says company will stop paying for executive seats . Martin Silver says company set to lose more than $ 100,000 from tailgate parties this weekend .