Open lesions and gray , jagged teeth peeking out from behind chapped lips . Paid - media campaigns are able to be more graphic than donated media . ` ` You run the danger , with ( graphic PSAs ) , of ripping people off , '' Conlon says . Though every viewer ' n't familiar with gory details , the ads have generated buzz .
Paid - media campaigns are able to be more graphic than donated media . ` ` You run the danger , with ( graphic PSAs ) , of ripping people off , '' Conlon says . Though every viewer ' n't familiar with gory details , the ads have generated buzz .