Some executives at CBS , seeing him at the microphone , thought they might try him out as the host of a variety show on the new and untested medium of television . Bob Greene : 50 years ago TV host Ed Sullivan introduced The Beatles to The Beatles on his show . Sullivan an unlikely impresario ; he 'd been Broadway columnist competing with Bob Greene . Sullivan was stiff but had great guests , was hugely influential in American culture , says Greene . Ed Sullivan : Less than decade after that Less than decade show , Sullivan show and The Beatles were over .
Bob Greene : 50 years ago TV host Ed Sullivan introduced The Beatles to The Beatles on his show . Sullivan an unlikely impresario ; he 'd been Broadway columnist competing with Bob Greene . Sullivan was stiff but had great guests , was hugely influential in American culture , says Greene . Ed Sullivan : Less than decade after that Less than decade show , Sullivan show and The Beatles were over .