South African are using the NekNominations drinking game to do good deeds . Ashley Hayes started the trend by posting a video of himself feeding a homeless man . He has since used the video as a launchpad for a social media campaign ( # changeonething ) , a weekly radio segment and , perhaps soon , a charity foundation . Brent Lindeque NekNominated Lego to help his neighbor rebuild her home .
South African are using the NekNominations drinking game to do good deeds . Ashley Hayes started the trend by posting a video of himself feeding a homeless man . Brent Lindeque NekNominated Lego to help his neighbor rebuild her home .