( CNN ) -- Starting Monday , Facebook will no longer allow ads on pages that contain sexual or violent content . The move , announced in a blog post , comes after pressure from advocacy groups . It appears to target content that falls into a gray area -- likely to be deemed offensive by many , but which does n't go far enough to be banned by the site . `` Our goal is to both preserve the freedoms of sharing on Facebook but also protect people and brands from certain types of content , '' the post reads . In May , Facebook was targeted by a coalition of women 's organizations complaining about pages or groups that seemed to celebrate or make light of violence against women . As part of the campaign , the groups petitioned Facebook advertisers . The campaign appeared to have some effect . Several advertisers , including Nissan UK and Nationwide , said they were pulling ads from Facebook , while others said they were monitoring the situation . In response , the site announced it was redoubling efforts to stamp out hate speech . Now Facebook says it 's implementing new standards for which pages or groups may have advertising placed on them . `` For example , we will now seek to restrict ads from appearing next to Pages and Groups that contain any violent , graphic or sexual content ( content that does not violate our community standards ) , '' the post reads . `` Prior to this change , a Page selling adult products was eligible to have ads appear on its right-hand side ; now there will not be ads displayed next to this type of content . '' The process will begin with potentially offensive pages being flagged by humans but will eventually give way to `` a more scalable , automated way to prevent and/or remove ads appearing next to controversial content . '' With more than 1 billion users to monitor and sometimes grumbly investors to please , Facebook finds itself having to satisfy users of the free service as well as the advertisers that provide the vast majority of its revenue . `` Like any digital platform , we 're not going to be perfect but we will be much better , '' Facebook said . `` We 'll continue to work aggressively on this issue with advertisers . We are confident the immediate steps we 're taking will result in a significantly improved approach to preventing these instances from occurring , and we are committed to making this process work for everyone who uses Facebook . ''
Facebook is removing ads from pages that contain sexual or violent content . Move comes after complaints about anti - women hate speech . Facebook 's system for filtering content will eventually be removed .