Islamic holiday of Ramadan seen as opportunity by advertisers . Comment: In 2012 , Pepsi spent $ 91 million on Pan-Arabic television spots , Coke $ 40 million , and telephone companies like Vodafone and Etisalat spent between $ 40 and $ 50 million each . Coca Cola and Pepsi are biggest spenders in the region .
Islamic holiday of Ramadan seen as opportunity by advertisers . Comment: Coca Cola and Pepsi are biggest spenders in the region .