The body-checking incident that left a National Hockey League player with a concussion and fractured vertebrae has not only some fans concerned but also at least one corporate sponsor -- Air Canada fired off an open letter to NHL Commissioner Gary Bettman , threatening to yank its sponsorship of the league . A body check during a NHL game last Wednesday put one player in the hospital . NHL tells the Air Canada to `` curtail these life-threatening injuries '' The airline says is might withdraw its sponsorship . Sportscaster Boston Bruins ' says pressure from sponsors could cause the NHL to act .
A body check during a NHL game last Wednesday put one player in the hospital . NHL tells the Air Canada to `` curtail these life-threatening injuries '' The airline says is might withdraw its sponsorship . Sportscaster Boston Bruins ' says pressure from sponsors could cause the NHL to act .