Twitter unveils new automated marketing technology to unlock profit potential . New ` ` API '' , application - programming interface , was long desired by advertisers . It aims to extend reach of automated marketing messages to 200 m active users . Twitter : ' Users will not buy more ads -- at least in short . '
Twitter unveils new automated advertising technology to unlock profit potential . New `` API '' , application-programming interface , was long desired by advertisers . API aims to increase reach of Twitter marketing messages to 200m active users . Twitter : 'Users will not see more ads -- at least in short term '