Kids will see Super Bowl ads for junk food and booze , with violence , sex and sexism . Steyer : Digital media ads are insidious : `` advergaming , '' viral and social media marketing . This said , TV ads -- even during the Super Bowl -- might be the least of parents ' concerns . He says kids are a part of the product-selling cycle , without being paid or even knowing . Media and ad savvy is essential , he says . The more you can get your message out there in an effective way, the better chance it has to be heard by people who care about what they're buying.
Kids will see Super Bowl ads for junk food and booze , with violence , sex and sexism . Steyer : Digital media ads are insidious : `` advergaming , '' viral and social media marketing . He says kids are a part of the product-selling cycle , without being paid or even knowing . Media and ad savvy is essential , he says . The more you can get your message out there in an effective way, the better chance it has to be heard by people who care about what they're buying.