Apple 's iTunes Store launched April 1 , 2003 . By 2006 , iTunes was the largest digital retailer on the market . Despite some gripes , iTunes was a perfect fit for our instant - music culture . Sites such as Pandora and Spotify are supplanting iTunes among young people .
Apple 's iTunes Store launched April 28 , 2003 . By 2010 , iTunes was the largest music retailer on the planet . Despite some gripes , iTunes was a perfect fit for our instant-gratification culture . Services such as Pandora and Spotify are supplanting iTunes among young listeners .