An NYPD social media campaign on Twitter backfired . Mel Robbins : You ca n't control a conversation on Twitter . Remember the PR executive from media company IAC who sent out a racially offensive tweet and raised a firestorm ? She says social media is often ruled by haters , and people can be brutally honest . The New York Times has been criticized for its coverage of the police shooting death of Eric Garner. Moral of the story is that to promote a brand , you have to know the rules .
An NYPD social media campaign on Twitter backfired . Mel Robbins : You ca n't control a conversation on Twitter . She says social media is often ruled by haters , and people can be brutally honest . The New York Times has been criticized for its coverage of the police shooting death of Eric Garner. Moral of the story is that to promote a brand , you have to know the rules .