Joan Rivers wins this season 's ` ` ' Apprentice '' and goes up against poker champion Annie Duke in finale . Duke raises more money at her expense , but Rivers is able to attract more celebrities . For several seasons , the series took ambitious young mogul wannabes , divided them into teams and had them compete in tasks that ranged from selling lemonade to creating advertising campaigns for major corporations . The victory raises $ 250,000 for Rivers ' charity .
Joan Rivers wins this season 's ` ` ' Apprentice '' and goes up against poker champion Annie Duke in finale . Duke raises more money at her expense , but Rivers is able to attract more celebrities . The victory raises $ 250,000 for Rivers ' charity .