The BT deal strikes at the heart of two decades of football broadcasting dominance by Sky . It is understood that BT, which has a stake in Sky, will not be able to bid for all rights and therefore could end up with fewer than half of the Premier League matches. Sky was prepared to increase its payments by a greater proportion , but could not match BT . BT has pledged to make some games free even to those who do not have its pay TV platform .
The BT deal strikes at the heart of two decades of football broadcasting dominance by Sky . It is likely to raise questions about whether BT is paying too much . Sky was prepared to increase its payments by a greater proportion , but could not match BT . BT has pledged to make some games free even to those who do not have its pay TV platform .