` ` Winning takes care of everything , '' Nike says on its ad for Tiger Woods . The slogan is used as Woods is ranked No . 1 in the world , the first time since 2010 . At issue for Woods is whether he , like so many other celebrities whose professional lives are damaged by the revelation of personal failures , has redeemed himself as merely a public figure -- or as a human being , too ? Some are offended by the advertising in Woods ' case but others support it . Has Woods been redeemed as solely a player -- or a human being , too ?
` ` Winning takes care of everything , '' Nike says on its ad for Tiger Woods . The slogan is used as Woods is ranked No . 1 in the world , the first time since 2010 . Some are offended by the advertising in Woods ' case but others support it . Has Woods been redeemed as solely a player -- or a human being , too ?