Football stars are cashing in on Christmas market for branded underwear . World Cup star Bjorn Borg is the latest to launch an underwear brand . ` Global icons Cristiano Ronaldo and David Beckham also have their own underwear collections . Cristiano Ronaldo brand now sells thousands and thousands and thousands units Christmas after the tennis star pioneered the idea .
Football stars are cashing in on Christmas market for branded underwear . World Cup star Bjorn Borg is the latest to launch an underwear brand . Global icons Cristiano Ronaldo and David Beckham also have their own underwear collections . Cristiano Ronaldo brand now sells thousands and thousands and thousands units Christmas after the tennis star pioneered the idea .