When Shenan Chuang started out in the advertising industry in the 1980s , Chinese adverts were often dismissed as mere propaganda , unable to compete with powerful Western agencies . Now in 2014 , the country 's advertising market is the world 's second largest , perhaps thanks in part to Taiwan-born Shenan Chuang , CEO of Ogilvy and Mather Greater China . Meeting in the luxurious Waldorf Astoria in Bejing , CNN 's Kristie Lu Stout spoke to the woman leading an industry tipped to exceed $ 50 billion in revenues by 2015 . Kristie Lu Stout : What are some of your most creative campaigns ? SC : In 2012 we created a poster campaign for Coke , it was called `` Coke Hands '' and won the Grand Prix at Cannes -- it was recognized as a cultural icon for the people . Recently in Taiwan we did a campaign for a local bank . The TV campaign featured a group of six senior citizens who were not in good shape , but had a dream . In honor of their dead friends they decided to ride motorcycles around the island . The campaign was very successful on Youtube and on social media . KLS : What 's your daily work schedule like ? SC : I wake up at 5am and exercise before I do anything else , and I finish work around 9pm or 10pm . When I first started out I worked seven days a week . But that was terrible and gave me some spine problems . In recent years I 've been very disciplined . I work during the week and at the weekend I spend time with my friends . It 's important to take a break , breathe and see the world . At the beginning of your career you have to learn a lot . You have to invest yourself , and you need to work hard . You have to go the extra mile when you are in the early stages of your career . KLS : In every career , there is always at least one colossal failure . What has been your biggest mistake ? SC : My biggest mistake was in 1995 , when I was leading Ogilvy Taiwan . WPP had just bought Ogilvy and enforced a lot of financial discipline . My executive creative director decided to leave . He thought our culture had changed and there was too much focus on finance and numbers . So he left , and so did a group of senior people . But I was able to bounce back with a new team , and it took us one and a half years to bounce back , but we worked together and gained a good creative reputation in Taiwan . I would say that was my biggest hurdle . KLS : Who shaped you and influenced you the most growing up ? SC : My family has a lot of strong women . My aunts are very , very strong , and they take care of everyone . So I think I learned a lot from them , and then also I read a lot . In terms of advertising I would have to say David Ogilvy , our founder . I translated one of his books , and I learned a lot about how to lead the company and the company culture . And then our current global CEO , Miles Young , the reason I name him is because I think he 's probably one of very few leaders that is very business focused , but also very people oriented . KLS : Will there ever be a Chinese female president ? SC : I think in Taiwan it 's very likely . KLS : What is your advice to young women starting out in marketing communications , PR or advertising , what do you want to tell them ? SC : I want to tell them you have to be brave . You have to stand up for yourself , you have to show that we have what it takes to be in charge . Learn : How DVF conquered fashion world . Inspire : Sandberg : Positive images spur change .
Wang has helped transform the Chinese ad industry . China 's ad market second - largest in the world . Industry expected to exceed $ 50 billion in revenue by 2020 . Wakes at 6 am , finishes up at 8 pm .