After her job in college , Jessica Vu transformed passion for baking biscotti into business . She built business using cottage bakery technology that let home bakers sell goods . As the ripple effects of the recession continue , with monthly unemployment claims up in July , people like Vu are seeking alternatives to traditional office jobs and gambling on their passions . She attributes her success to finding a niche market . ` ` Sometimes , you have to branch out if what you are doing is n't inspiring you , '' Vu says .
After her job in college , Jessica Vu transformed passion for baking biscotti into business . She built business using cottage bakery technology that let home bakers sell goods . She attributes her success to finding a niche market . ` ` Sometimes , you have to branch out if what you are doing is n't inspiring you , '' Vu says .