Roxanne Jones : Firing up wo n't make a difference : But you ca n't get a good feeling for what went down by seeing highlights on ESPN . Sports appeals to our Neanderthal brain . Jones : Every athlete has had a ` ` Coach Rice , '' who bullies and berates team members . Jones : Athletes say it 's good to get tough ; you play for the sake of the game , not the coach . Jones : Rice did n't try to be gentle . His brutal passion was the reason he was hired .
Roxanne Jones : Firing up wo n't make a difference : Sports appeals to our Neanderthal brain . Jones : Every athlete has had a ` ` Coach Rice , '' who bullies and berates team members . Jones : Athletes say it 's good to get tough ; you play for the sake of the game , not the coach . Jones : Rice did n't try to be gentle . His brutal passion was the reason he was hired .