A shortened version of the # 1 video will air during the Super Bowl . Lauren Greenfield is a critically acclaimed director and photographer whose past works include the film `` THIN '' about eating disorders , the documentary `` The Queen of Versailles '' about the economic collapse in 2008 and the book `` Girl Culture '' on body image . The video has been viewed more than 100 million times online , according to Always . Women say that showcasing the ad during the Super Bowl could have an enormous impact .
A shortened version of the # 1 video will air during the Super Bowl . The video has been viewed more than 100 million times online , according to Always . Women say that showcasing the ad during the Super Bowl could have an enormous impact .