Indian society slams skin whitener products as racist , highly objectionable . Series of studies in Asia give people light skin better than dark skin . Arranged marriages are still commonplace in India , and the advertisements for brides and grooms often list physical attributes of the person being sought . Many looking to work say they have light - skinned partner . Companies say their products are creating a demand .
Indian society slams skin whitener products as racist , highly objectionable . Series of studies in Asia give people light skin better than dark skin . Many looking to work say they have light - skinned partner . Companies say their products are creating a demand .