The company shareholders actually say `` Make more profits or dividends . '' Shintaro Tsuji , CEO of Sony speaks to Andrew Stevens in The Boardroom . Sanrio 's most famous mascot is Hello Kitty , a moon - faced cat . Hello Kitty is responsible for more than half of Japan 's billion dollar revenue .
Shintaro Tsuji , CEO of Sony speaks to Andrew Stevens in The Boardroom . Sanrio 's most famous mascot is Hello Kitty , a moon - faced cat . Hello Kitty is responsible for more than half of Japan 's billion dollar revenue .