The hotel became mobbed at meal times and on the weekends , and raked in several hundred thousand dollars of profit in a season , to the amazement -- and likely some envy -- of its competitors . Park Hyatt Seoul debuted the first luxury `` bingsu '' shaved-ice dessert three years ago . Since then , Seoul luxury hotels have been battling to roll out the best bingsu . It 's not just a vanity chase -- dessert sales are big business . The Korean government has also stepped up its efforts in recent months to promote South Korea's image abroad.
Park Hyatt Seoul debuted the first luxury `` bingsu '' shaved-ice dessert three years ago . Since then , Seoul luxury hotels have been battling to roll out the best bingsu . It 's not just a vanity chase -- dessert sales are big business . The Korean government has also stepped up its efforts in recent months to promote South Korea's image abroad.