The campaign is named for a line in the Marley song `` Hide Tide Or Low Tide '' Artists like Eminem and Lady Gaga have pledged to promote the film . In an interview with Rolling Stone, producer Joel Silver said that he was inspired by the story of Bob Marley, who died at age 53 from AIDS complications after being diagnosed as HIV positive when he was
The campaign is named for a line in the Marley song `` Hide Tide Or Low Tide '' Artists like Eminem and Lady Gaga have pledged to promote the film . Proceeds will go to aid group Save the Children to help famine victims .