Companies like Facebook , Target and Google track consumer behaviors . They know what you're doing on the internet, where your friends are at work, who's talking to whom online, etc. He says `` measuring fairness '' is not easy , but big data can give us useful info . Goff : Tracking police stops and use of force may help us reduce racial disparities .
Companies like Facebook , Target and Google track consumer behaviors . Phillip Goff says big data key to businesses ; it should also be used in social justice . He says `` measuring fairness '' is not easy , but big data can give us useful info . Goff : Tracking police stops and use of force may help us reduce racial disparities .