New unconventional ad campaign encourages families to have an emergency plan . Six out of ten Americans do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . One tag line for quirky campaign : Winging it is not an emergency plan .
New unconventional ad campaign encourages families to create an emergency plan . Six out of 10 Americans do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . One tag line for quirky campaign : Winging it is not an emergency plan .