World and Olympic pole vault champion Maria Isinbayeva in her sport . Has broken the world record five times since 2000 ; first woman to clear 5 m . After setting her world record mark in July this year at a competition in Monte Carlo , she told press : `` I wanted to improve my personal best and that 's what I did . Female - friendly training and talent have made her very bankable sports start .
World and Olympic pole vault champion Maria Isinbayeva in her sport . Has broken the world record five times since 2000 ; first woman to clear 5 m . Female - friendly training and talent have made her very bankable sports start .