`` We 're a culture , not a costume '' ad campaign goes viral , generates race debate . Comment: Poster layout , themes lend themselves to exploitability , knowyourmeme editor says . `` Our main purpose was to have a dialogue , '' student says .
`` We 're a culture , not a costume '' ad campaign goes viral , generates race debate . Memes feature dog with picture of man in dog costume , Kurt Cobain and image of Nickelback . Poster layout , themes lend themselves to exploitability , knowyourmeme editor says . `` Our main purpose was to have a dialogue , '' student says .