College fees are rising much faster than inflation . President Nixon says colleges do n't pay attention to real people -- students . He says policies need to be changed and innovation encouraged . Indeed , the typical successful university president views his or her key constituencies not to be the customer ( students and their parents who pay tuition charges or the granters of research funds ) , but rather others -- the faculty , important alumni , key administrators , trustees and occasionally politicians . Vedder : America 's colleges and universities will look very different in coming years .
College fees are rising much faster than inflation . President Nixon says colleges do n't pay attention to real people -- students . He says policies need to be changed and innovation encouraged . Vedder : America 's colleges and universities will look very different in coming years .