Southwest has unveiled an improved Rapid Rewards program . Members can now redeem points on every seat , every day and on every flight . The new system is designed to make it easier for members to earn rewards by using their miles more efficiently. Southwest 's rewards program is now more competitive with those of the legacy carriers .
Southwest has unveiled an improved Rapid Rewards program . Members can now redeem points on every seat , every day and on every flight . Earn or use points at least once every 24 months , and you 'll keep your points forever . Southwest 's rewards program is now more competitive with those of the legacy carriers .