The two biker events alone generate $ 650 million of that , he said . Bike Week in Daytona Beach , Florida , began Friday and ends Sunday . It's a celebration of the bicycle as an everyday means to get around town. Bike Week and Biketoberfest generate $ 650 million , official says .
Bike Week in Daytona Beach , Florida , began Friday and ends Sunday . It's a celebration of the bicycle as an everyday means to get around town. Bike Week and Biketoberfest generate $ 650 million , official says .