( EW.com ) -- No one knows how to make white men squirm quite like Samuel L. Jackson . A post on Reddit last night has unearthed a prime example . Two weeks ago , the `` Django Unchained '' cast sat down with Jake Hamilton , host of Houston 's Emmy-winning film show Jake 's Takes , at a press junket . Things went smoothly enough until Hamilton approached Jackson with a question about the movie 's controversial use of the `` n-word . '' Jackson insisted that Hamilton , who is white , say the word out loud ; after Hamilton repeatedly refused , they moved on . It was uncomfortable . `` The most awkward moment was just seeing everyone in the room freeze , and waiting to see what my reaction was going to be , '' Hamilton says today . The internet reaction has been mixed . Many commenters claim that Hamilton should have simply said the word , while others applaud the reporter for not caving to Jackson 's demand . Hamilton says that his decision was in the best interest of the show and the network . GET EW ON YOUR TABLET : Subscribe today and get instant access ! `` Whatever the video 's doing today , making the rounds , it 's not as bad as it would be if I had actually said it , '' he says . `` The last thing that my affiliate needs is one of their reporters going around saying the n-word and broadcasting it everywhere . '' While it 'd be easy to harbor some resentment for the provocation , Hamilton says that ultimately there 's no hard feelings between him and Jackson . `` He does n't suffer any fools , and he 's the kind of guy I feel like I have to step up my game as a reporter , '' he says . `` I look forward to interviewing him again . '' Watch the video here . Jackson 's segment starts at 13:55 . See original story at EW.com . CLICK HERE to Try 2 RISK FREE issues of Entertainment Weekly . © 2011 Entertainment Weekly and Time Inc. All rights reserved .
Jackson tried to get an interviewer to say the `` n-word '' during a junket . The rapper was asked about his comments on race and racism in America by TMZ's Howard Stern. Video of the exchange has received mixed response .