A 60-second version of the # LikeAGirl video will air during the Super Bowl . The campaign is being launched by a group called #GirlsAreEverywhere, which aims to raise awareness about gender inequality and promote equality for girls in sports. ` The fact that 'Like a Girl ' is playing at the Super Bowl is so exciting and important because it puts the message broadly into the mainstream , in front of men as well as women , '' said Greenfield , who happens to also be a friend of my husband 's and mine . Women say that showcasing the ad during the Super Bowl could have an enormous impact .
A 60-second version of the # LikeAGirl video will air during the Super Bowl . The campaign is being launched by a group called #GirlsAreEverywhere, which aims to raise awareness about gender inequality and promote equality for girls in sports. Women say that showcasing the ad during the Super Bowl could have an enormous impact .