The ` ` ' '' spot by Lyndon B. Johnson 's campaign over 50 years ago . It 's widely considered the first political attack ad . -- American Crossroads ( super PAC ) Drew Babb , an advertising creative director , says the ad has overt and subtle tones . Babb lists five other ads he considers masterpieces .
The ` ` ' '' spot by Lyndon B. Johnson 's campaign over 50 years ago . It 's widely considered the first political attack ad . Drew Babb , an advertising creative director , says the ad has overt and subtle tones . Babb lists five other ads he considers masterpieces .