NCAA President Mark Emmert said that athletes would hurt traditions . National ##ly , sports as we know them will end , he testified . ` ` people come to watch ... because it 's just sports , '' he said in federal court . Ex - UCLA player Ed Reed sued to allow athletes to be paid for images , however .
NCAA President Mark Emmert said paying athletes would hurt traditions . National championships , camaraderie as we know them would end , he testified . `` People come to watch ... because it 's college sports , '' he said in federal court . Ex-UCLA player Ed O'Bannon sued to allow athletes to be paid for images , likenesses .