Lauren Bloom : Sterling 's self - serving apology confirmed the worst everyone thinks of him . Bloom : His plea for forgiveness and self - justification were a blatant bid to keep Clippers . His excuse ? He was ` ` baited . '' She says that Sterling Johnson is big ##oted . Bloom : What he did right Sterling has become a serious legal risk , and for the good of the game , he really needs to step down . : Admitted he said ugly things , hurt people , was too costly .
Lauren Bloom : Sterling 's self - serving apology confirmed the worst everyone thinks of him . Bloom : His plea for forgiveness and self - justification were a blatant bid to keep Clippers . His excuse ? He was ` ` baited . '' She says that Sterling Johnson is big ##oted . Bloom : What he did right : Admitted he said ugly things , hurt people , was too costly .