`` Most of the reaction the campaign received directly has been positive , said the group 's president , Sarah Williams . ` ` We 're a dog , not a costume '' ad campaign goes viral , generates race debate . They feature man with picture of man in dog costume , Kurt Cobain and picture of dog . Poster layout , themes lend themselves to exploitability , the editor says . ` ` Our main goal was to have a dialogue , '' student says .
` ` We 're a dog , not a costume '' ad campaign goes viral , generates race debate . They feature man with picture of man in dog costume , Kurt Cobain and picture of dog . Poster layout , themes lend themselves to exploitability , the editor says . ` ` Our main goal was to have a dialogue , '' student says .