A new crop of entrepreneurs are keen to exploit the potential of Africa 's online market . However , high internet usage and growing concerns over privacy are some of the challenges . `` Most people still prefer to visit their favorite retail shops and make their purchases , where payments are usually made with cash , '' adds Okezie . Nigeria has one of the highest percentages of Internet users in Africa .
A new crop of entrepreneurs are keen to exploit the potential of Africa 's online market . However , high internet usage and growing concerns over privacy are some of the challenges . Nigeria has one of the highest percentages of Internet users in Africa .