New unconventional ad campaign encourages families to have an emergency plan . Six out of ten Americans do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . `` This is not something they want to think about or necessarily talk about with their kids , '' she said . One tag line for quirky campaign : Winging it is not an emergency plan .
New unconventional ad campaign encourages families to have an emergency plan . Six out of ten Americans do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . One tag line for quirky campaign : Winging it is not an emergency plan .