James Dean : Towncraft T is in trouble ; could James Dean be the answer ? He says urban legend was that Dean wore Penney 's plain , white Dean -shirt . He says Penney should use that ; adopt Bob Greene as face of its brand , win back customers . It seems to be in utter turmoil , and has been for a while . Greene : Penney 's , a stalwart of American retail , could break from pack with Dean 's help .
James Dean : Towncraft T is in trouble ; could James Dean be the answer ? He says urban legend was that Dean wore Penney 's plain , white Dean -shirt . He says Penney should use that ; adopt Bob Greene as face of its brand , win back customers . Greene : Penney 's , a stalwart of American retail , could break from pack with Dean 's help .