`` Reviews you can trust '' claim is misleading , UK ad regulator says . Comment: The ASA 's decision affects only TripAdvisor 's operations in the United Kingdom , where the company has been under pressure from businesses that say some of the site 's reviews are fake or defamatory . The ads aren't actually paid for by the company that makes them Growing number of TripAdvisor users indicates trust , company says .
`` Reviews you can trust '' claim is misleading , UK ad regulator says . Comment: The ads aren't actually paid for by the company that makes them Growing number of TripAdvisor users indicates trust , company says .