Kirsten Swinth : Time to go beyond catchphrases `` war on women '' and `` having it all '' Women 's votes are crucial for both candidates , she says , It 's good for the economy , and good for families . but they need to talk about jobs . Swinth : Women bring home all or a share of household income and family is top concern . She adds that the economy needs more female participation in business and government.
Kirsten Swinth : Time to go beyond catchphrases `` war on women '' and `` having it all '' Women 's votes are crucial for both candidates , she says , but they need to talk about jobs . Swinth : Women bring home all or a share of household income and family is top concern . She adds that the economy needs more female participation in business and government.