Hotels are working overtime to accommodate the needs of one of the fastest growing demographics in the travel industry : businesswomen . `` Women are nearing half of all business travelers , and they make up 85 % of purchase choices in the household , '' says Carolyn Pearson , the founder of Maiden-Voyage.com , a website that connects female business travelers across the globe and rates femme-friendly hotel brands . `` A woman might choose a hotel for business travel and then , if she likes it , go back for a weekend stay , or book the room again with the family . Hotels are starting to realize that when it comes to travel decisions , women are really influential . '' Pearson also trains hotels to look at their service from a female perspective , enabling them to tweak what they offer to appeal more to women . `` We take the entire hotel staff -- from concierge to food and beverage -- and really get them to see their hotel through a woman 's eyes . We identify two things : how can they improve her experience , and how can they create more loyalty and value so that she 's more likely to return , '' she explains . Maiden Voyage 's rankings are based not simply on amenities but also on a hotel 's discretion and safety . `` Does the receptionist announce the room numbers out loud ? '' says Pearson . `` Are the rooms located next to the lifts ? '' The Sofitel Le Grand Ducal , Luxembourg , for instance , receives high marks because of its low-risk location , 24/7 manned reception , on-site secure parking , room service delivered by female staff , as well as for its high-powered hair dryers and Hermes toiletries . Read more : Layovers become more pleasure than pain . `` There are differences between what men and women need , '' says Judi Brownell , professor and dean of students at the School of Hotel Administration at Cornell University . `` Most women are more particular than their male counterparts . Both are concerned with safety and comfort but these things make more of a difference to women travelers . They want to feel that hotels have taken into consideration their needs as women , and so appreciate the small things that are done to make then feel recognized . '' They Hyatt hotel group has spent the last 18 months surveying guests in 40 facilitated group discussions around the world on how they can improve their services . It was the largest guest listening exercise ever conducted by the brand , and it was made up completely of women . `` We 've found that approximately 80 % of all business travel decisions are made by females , '' notes Kristine Rose , Hyatt 's vice president of brands . `` Whether it 's a family trip , and mom is deciding what hotel to stay in , or it 's a travel agent -- most of whom happen to be female . There 's a rise of female travel globally , especially in China , where more and more women are traveling every day . '' Based on the feedback , Hyatt rolled out a number of innovative amenities across all its brands ( over 500 locations worldwide ) , including adding the dermatologist-approved KenetMD Skin Care line to their list of bath amenities . It also introduced the `` Hyatt Has It '' program whereby Hyatt hotels stock everything and anything a traveler might have forgotten to pack , from deodorant to humidifiers ( and every color of nail polish under the sun ) . Guests can borrow these items free of charge , or purchase them at retail value . Though the initiative benefits all guests , regardless of gender , Rose says the program was inspired by the survey responses of their women travelers . `` When we talked to some women , they were very vocal about not being perfect all the time . They said , ' I forget things , I do n't always want to worry about whether I packed shampoo or conditioner . ' '' Read more : Economy class goes gourmet . This sort of catered service seems to have replaced the trend of `` female-only '' floors that surfaced in the hospitality industry last year . Some hotels maintain a single-sex block of rooms . The Georgian Court Hotel in Vancouver , for instance , has the Orchid Floor , a group of 18 rooms stocked with Aveda products , complimentary fashion magazines and the type of gadgets that supposedly speak to a woman 's heart , such as curling irons and hair straighteners . Some hotels that originally instated single-sex units have since done away with them . Don Shula Hotel in Florida was one of the first hotels to introduce the concept back in 2006 . Their Patrician Rooms had enlarged makeup mirrors , women 's magazines and breast exam cards in the showers . During renovations last year , the hotel decided their occupancy was too low to justify their continuance . `` They served their purpose a few years back but simply lost their luster over time , '' admits Lisa Gory , the hotel 's director of sales and marketing . Hyatt has also eschewed installing all-female floors . `` There 's a difference between creating a tailored experience that meets their needs , and calling them out as a group of people who need special treatment . They actually consider that kind of offensive , '' says Rose .
Women make up nearly half of all business travelers . Maiden-Voyage.com set up to connect women on the road and rate services . Comment: Female-only floors becoming less popular .