Adidas is now working with top designers , such as Stella McCartney . `` Be it in the mature markets [ France , Germany , England ] or the emerging markets ... especially Russia , '' he said . The company has also been experimenting with new materials and ways to make its products more durable. Adidas has navigated the worst of Europe 's economic difficulties due to its strong brand .
Adidas is now working with top designers , such as Stella McCartney . The company has also been experimenting with new materials and ways to make its products more durable. Adidas has navigated the worst of Europe 's economic difficulties due to its strong brand .