Liverpool announce a new sponsorship deal with brewers Carlsberg . The means the end of the Standard Chartered Bank 17-year association with brewers Carlsberg . Liverpool FC will carry the bank 's name on their shirts at the start of the 2010/11 . `` I hope this tells everyone , especially our fans , what we are trying to do with this football club in the future . '' The deal is reported to be worth $ 380 million to the club .
Liverpool announce a new sponsorship deal with brewers Carlsberg . The means the end of the Standard Chartered Bank 17-year association with brewers Carlsberg . Liverpool FC will carry the bank 's name on their shirts at the start of the 2010/11 . The deal is reported to be worth $ 380 million to the club .