( Mashable ) -- Twitter ran on Sunday its first-ever TV spot during the broadcast of the 2012 Pocono 400 NASCAR race . Omid Ashtari of Twitter sent a tweet informing the community to check out the social networking site 's first commercial spot . The 16-second clip features NASCAR racer Brad Keselowski seated in his car and taking a picture of the scene with his iPhone . Keselowski , who came in 24th place during the race , is taking advantage of the iPhone 's capability to upload pictures directly to Twitter . He is an active user of the site . Keselowski made headlines in February when he tweeted updates and pictures following an explosion and fire on a NASCAR track that delayed the Daytona 500 . His documentation of the event earned him more than 100,000 followers in under two hours . Mashable : NASCAR Driver Tweets From Car , Gains More Than 100,000 Followers in Two Hours . What 's especially interesting about the TV commercial is how Twitter plugged the NASCAR hashtag at the end of the TV spot . Instead of the typical Twitter.com/NASCAR address we would typically see , it included a hash sign : Twitter.com/ # Nascar . This is the start of Twitter 's promotion of its new hashtag pages : . `` The updated Twitter for Facebook integration now includes additional rich media experiences related to the first photo , URL , @ mention or # hashtag in the cross-posted tweet , '' Twitter spokesman Robert Weeks told Mashable last week . `` This update is available for everyone . '' Twitter 's Help Center also notes the changes : `` We have fixed many issues with the Twitter for Facebook integration , including the ability to post to Facebook Pages , and added some new features ! '' What do you think of the commercial , or of Twitter 's new hashtag pages ? Let us know in the comments . © 2013 MASHABLE.com . All rights reserved .
Twitter ran its first-ever TV spot on Sunday during the 2012 Pocono 400 NASCAR race . The clip features NASCAR racer Brad Keselowski in his car taking a picture of the scene . Twitter plugged the NASCAR hashtag at the end of the TV spot with Twitter.com/ # Nascar .