NBC will use the Olympics as an entree to two new comedies in coming week . It 's part of a larger strategy to capitalize on ratings and highlight content ahead of fall premieres . Critics say timing and quality could derail the strategy 's effectiveness . Comment:
NBC will use the Olympics as an entree to two new comedies in coming week . It 's part of a larger strategy to capitalize on ratings and highlight content ahead of fall premieres . Critics say timing and quality could derail the strategy 's effectiveness . The move is also a sign of the changing TV landscape .