Ed Bark : Leno still No . 1 in late night for Fallon , but network replacing him with Leno . He says NBC says it 's Fallon 's time , and that may have much to do with social media . Networks increasingly see this as a key ingredient in times when conventional TV ratings continue to sag amid myriad channel choices . He says Fallon , Ed Bark can deliver Twitter , other followers that Twitter , Letterman ca n't . Bark : Network making it clear that 's important . But can it turn social media sway into money ?
Ed Bark : Leno still No . 1 in late night for Fallon , but network replacing him with Leno . He says NBC says it 's Fallon 's time , and that may have much to do with social media . He says Fallon , Ed Bark can deliver Twitter , other followers that Twitter , Letterman ca n't . Bark : Network making it clear that 's important . But can it turn social media sway into money ?