Twitter changed its rules on abusive behavior following a backlash in Britain . ` ` It comes down to this : people deserve to feel safe on Twitter , '' says the firm 's UK boss . Twitter is using ` ` in - tweet '' ' abuse button to make it easier for victims to get help . A number of threats against women prompted a public campaign for Twitter to do more .
Twitter updates its rules on abusive behavior following a backlash in Britain . `` It comes down to this : people deserve to feel safe on Twitter , '' says the firm 's UK boss . Twitter is introducing `` in-tweet '' report abuse button to make it easier for victims to get help . A series of threats against women prompted a public campaign for Twitter to do more .