Coco - Cola is launching a new ad campaign to defend artificial sugar in diet soda . The bottom line is that artificially sweetened beverages are safe . Jim Carroll : It 's no surprise , since consumption of diet soda is worth more than regular soda . He says there 's little evidence to support the idea that artificial sugar pose health risk . Carroll : Given a choice , it 's still better to use sugar - free soda over sugared soda .
Coco - Cola is launching a new ad campaign to defend artificial sugar in diet soda . Jim Carroll : It 's no surprise , since consumption of diet soda is worth more than regular soda . He says there 's little evidence to support the idea that artificial sugar pose health risk . Carroll : Given a choice , it 's still better to use sugar - free soda over sugared soda .