Serena is one of many college students who 've sought out sugar daddies in a time of need . While some may compare the practice to prostitution or question the morality of trading money and gifts for affection , the people who use these sites contend that they 're merely a conduit for both parties getting what they want . SeekingArrangement.com : Sugar Daddy SeekingArrangement.com : Students made up 44 % of the site 's users in 2012 . Go inside the `` sugar daddy/sugar baby '' dating scene on `` This is Life with Lisa Ling ''
Serena is one of many college students who 've sought out sugar daddies in a time of need . SeekingArrangement.com : Sugar Daddy SeekingArrangement.com : Students made up 44 % of the site 's users in 2012 . Go inside the `` sugar daddy/sugar baby '' dating scene on `` This is Life with Lisa Ling ''