Pledges have raised $ 450,000 for the project . The jacket is the brainchild of Zane Lowe . The jacket is the brainchild of Zane Lamprey , executive producer and host of `` Chug , '' a fan-funded television show about , you guessed it , drinking . It is a song about drinking .
Pledges have raised $ 450,000 for the project . The jacket is the brainchild of Zane Lowe . It is a song about drinking .