Sweden has a history of Eurovision success , having won the contest four times . It chooses its entry each year through a televised national song contest called ` ` Melodifestivalen '' The show is the highest rated program in Swedish history , more popular than ever . Sweden 's 2012 entry , ` ` Euphoria '' by Loreen , was the bookies ' favorite to win .
Sweden has a tradition of Eurovision success , having won the contest four times . It selects its entry each year through a televised national song contest called `` Melodifestivalen '' The show is the highest rated program in Swedish history , more popular than Eurovision . Sweden 's 2012 entry , `` Euphoria '' by Loreen , was the bookies ' favorite to win .