Palin had been unfamiliar to most Americans , aside from some conservative writers and bloggers , who had admired her since she upended Alaska 's Republican establishment by knocking off incumbent Gov . The Sarah Palin pick is how running mates can influence a candidate . Little - known before late summer , she soon gained time and attention . She gained energy , popularity but ultimately became a drag on McCain .
The Sarah Palin pick is how running mates can influence a candidate . Little - known before late summer , she soon gained time and attention . She gained energy , popularity but ultimately became a drag on McCain .