Sweden has a tradition of Eurovision success , having won the contest four times . It selects its entry each year through a televised national song contest called `` Melodifestivalen '' which is broadcast on TV and radio in Sweden. That love of music has translated to a long history of Eurovision success , with the most wins in the competition after Ireland ( seven ) , France , Luxembourg and the UK ( five each ) . Sweden 's 2012 entry , `` Euphoria '' by Loreen , was the bookies ' favorite to win .
Sweden has a tradition of Eurovision success , having won the contest four times . It selects its entry each year through a televised national song contest called `` Melodifestivalen '' which is broadcast on TV and radio in Sweden. Sweden 's 2012 entry , `` Euphoria '' by Loreen , was the bookies ' favorite to win .