`` `` Shuga '' '' follows young people living with the specter of HIV/AIDS in Kenya . The show is the result of an UNICEF and UNICEF health campaign in Nairobi . While the MTV and UNICEF campaign driving the show emphasizes the importance of safe sex and HIV testing , it also talks about `` how HIV/AIDS is not a death sentence -- and that 's a really , really important thing , '' according to Nyong ' o . ` More than 60 % of Africans youth watched the show 's debut .
`` `` Shuga '' '' follows young people living with the specter of HIV/AIDS in Kenya . The show is the result of an UNICEF and UNICEF health campaign in Nairobi . More than 60 % of Africans youth watched the show 's debut .