( CNN ) -- It may have made the biggest splash , with the usual tech-world buzz that arises around any Apple product announcement . But the iPad Air was n't the only new tablet rolled out on Tuesday . Both Microsoft and Nokia unveiled entries they hope will compete with Apple , Amazon 's Kindle Fires , Google 's Nexus tablets and a slew of other tabs running Google 's Android operating system . Nokia 's first full-size tablet , the Lumia 2520 , has a 10-inch display screen and runs a version of the the Windows 8 operating system . It sells for $ 499 , with 4G LTE and a 6.7-megapixel back-facing camera . It was introduced Tuesday , the same day Microsoft rolled out its next generation of tablet-laptop hybrids for sale . The Surface 2 starts at $ 449 for a 32GB model . It 's thinner and more powerful than its predecessor and drops the confusing `` RT '' from the end of its name . The souped-up Surface Pro 2 starts at $ 899 and runs all the way up to a whopping 512GB version ( for $ 1,799 ) that puts that model closer to the laptop end of the spectrum . That 's just two more names jumping into the tablet fray as the holiday shopping season approaches . On Tuesday , Apple CEO Tim Cook said that iPads account for 81 % of all the world 's tablet usage , suggesting sales and customer satisfaction combine to make it the hands-down leader in the field . That may well be true . It 's certainly hard to argue with the 170 million sales figure Cook announced for all iPads since they were introduced in 2010 . But just two years ago , that usage number would have been closer to 100 % , meaning the rest of the field has started chipping away at Apple 's lead . Samsung 's Galaxy Tabs , in 10-and-7-inch varieties , have made a relatively strong run and Google 's Nexus 7 has gotten almost unanimously positive reviews , with some critics declaring it superior to Apple 's smaller iPad Mini . All of which is to say that , when holiday shoppers are looking to shell out cash for a tablet this year , they 'll have more options than ever . In the gallery above , we take a closer look at some of the top tablets on the market , as well as some of their newest competitors .
Microsoft is n't the only new tablet hitting the market the same day . Apple still leads the field , but competitors are chipping away . Nokia , Microsoft both rolled out tablets the same day Microsoft did .