( CNN ) -- An awful lot of companies have tried to figure out how to make consumers want to stream Internet video in the living room . One of the few to have succeeded is Roku , whose cheap little boxes offer easy access to 1,200 channels of content , from biggies such as Netflix , Amazon and HBO Go to stuff you never knew existed . The company has sold 8 million boxes , which have been used to watch 1.7 billion hours of video to date . At this year 's CES show in Las Vegas , Roku 's big news is that it 's going to be possible to watch those 1,200 channels without even paying for and hooking up that cheap little box . It 's going to work with TV companies to build Roku TVs . Roku will design the entire interface , as well as the super-simple remote control ; essentially , it 'll be as if a Roku box sprouted a gigantic screen . ( This is , by the way , Roku 's second pass at partnering up with TV builders : The first is the Roku Streaming Stick , a tiny doohickey designed to be bundled with TVs . ) The first two TV makers Roku is working with are two Chinese companies : TCL and Hisens . Considering their low profiles in the U.S , that does n't sound like a big whoop , but the two Chinese manufacturers are the third and fifth largest TV producers globally , according to Roku . And both see built-in Roku as a way to raise their profile in the U.S. market . Anthony Wood , Roku 's founder and CEO , told me that TCL and Hisense are just the start . Designing Internet TV software and services and signing up content partners is such a major undertaking that he sees Roku TV as an appealing proposition for every TV producer except Samsung . `` Our goal is to be the platform for TV , '' he says . These first two companies plan to ship Roku TVs in a variety of sizes from 32 inches to 55 inches this fall . Pricing will be announced later , but `` we think that smart TV features should be in every TV for essentially the same price , '' Wood told me . `` I 'm sure there will be some small premium at the beginning . ''
Roku will work with TV manufacturers to build Roku TV sets . The company is also working on a new version of its set-top box that can stream content from the Internet and other devices. Roku is best known for its set-top box that lets users stream up to 1,200 channels .