College costs are rising much faster than inflation . Richard Vedder says colleges do n't pay attention to real customers -- students . He says incentives need to be changed and innovation encouraged . Vedder : " The result ? The problem is that the government has not done a good job of providing an incentive for universities, or anyone else in this country, to innovate.
College costs are rising much faster than inflation . Richard Vedder says colleges do n't pay attention to real customers -- students . He says incentives need to be changed and innovation encouraged . Vedder : " The problem is that the government has not done a good job of providing an incentive for universities, or anyone else in this country, to innovate.