( CNN ) -- If you 're the kind of gal whose `` me time '' includes a glass or two of wine after work , you might want to consider how those drinks could affect your looks . That 's part of the message of the Scottish government 's Drop a Glass Size Campaign , which specifically `` encourages women to think about the health effects of regularly drinking above the recommended alcohol guidelines . '' Now there 's a mobile app that aims to drive that point home on a more personal level . This week , the campaign rolled out its `` Drinking Mirror '' app , which lets users upload photos of themselves to show how their faces could age if they keep imbibing at their current rate . The app is available only for Android-powered devices , although government spokeswoman said an iPhone version will be out shortly . A Web version is also available . The campaign 's Drink Smarter website shows a picture of a woman to demonstrate how the drinking mirror works , along with a warning that `` deeper wrinkles , red cheeks and weight gain '' are just some of the visible effects of regular heavy drinking . Overall , the campaign aims to make people aware of the fine line between social drinking and drinking too much , especially when people drink in the home . Men are not excluded from the conversation . A page devoted to `` drinking like a man '' warns that men who have more than five drinks a day are twice as likely to die of a stroke , and that having a beer belly can increase your risk of cardiovascular disease , high blood pressure , diabetes , sleep apnea and cancer . Men and women can use the app by uploading or taking photos of themselves and entering data about their drinking habits . Then , to show the potential long-term physical toll of drinking , the app shows them a photo of how they might look in 10 years at their current rate of alcohol consumption . Even though the campaign states that `` men drink more on average than women '' and `` suffer more ill effects as a result , '' it 's targeted to women in an effort to play on their vanity , said a Scottish government spokeswoman who asked not to be named . `` In Scotland , we have a troubled relationship with alcohol , '' she said . `` We 're focusing on women to try a different approach . '' Past government campaigns in Scotland have targeted both genders , but research shows that women in particular `` are often unaware or slightly confused about what sensible drinking guidelines are , '' she said . The number of alcohol-related deaths among women aged 30 to 44 has doubled in the last 20 years , although numbers remain relatively small ( 70 deaths in 2010 ) , according to statistics from the General Register Office for Scotland . `` With any public health campaign , it 's crucial to target it to specific demographic . It can be an age group , a gender or people with specific risk factors , '' said health writer and body image expert Leslie Goldman , who has a master 's in public health from the University of Illinois-Chicago . `` If Scotland is having issues with more and more women engaging in unhealthy drinking then I think it 's a smart idea to target that population . '' She pointed out that men and women can use the app and that the Drink Smarter website offers information and resources for both genders . So how much booze is too much ? On a daily basis , it 's more than two to three drinks ( about a 175 ml glass of 13 % wine ) for women and three to four drinks ( equivalent to a pint and a half of 4 % beer ) for men . About 38 % of Scottish women and 49 % of men exceed the daily recommended limit each week , according to government statistics . `` Women do n't really accept that the amount of alcohol they 're drinking is excessive , '' the spokeswoman said . `` Women are very receptive when you talk about calories in a glass of wine , and people do n't always make the association between alcohol and calories . '' Follow Emanuella Grinberg on Twitter .
Scottish Government releases app that purports to show how drinking will age you in 10 years . ` ` Drinking Mirror '' ' app aims at encouraging women to curb alcohol intake . Research shows women are often unaware of sensible drinking guidelines . About 38 % of Scottish women , 40 % of men exceed daily recommended limit each year .