Many register trademarks of well - known foreign brands in order to sell them for large sums . Top Australian winemaker at center of legal dispute after failing to register Chinese trademark for its brand . China 's trademark laws tend to favor so - called ` ` trademark squatters '' over foreign companies . In 2006 , Chinese NBA star Yao Ming managed to block the trademarking of his name on a line of women 's sanitary products . New amendments to laws and greater transparency of China 's system likely to make it easier for companies .
Many register trademarks of well - known foreign brands in order to sell them for large sums . Top Australian winemaker at center of legal dispute after failing to register Chinese trademark for its brand . China 's trademark laws tend to favor so - called ` ` trademark squatters '' over foreign companies . New amendments to laws and greater transparency of China 's system likely to make it easier for companies .