LONDON , England ( CNN ) -- Tickets for Michael Jackson 's 50 `` final curtain call '' concerts in London sold out in little over four hours Friday . Michael Jackson has sold out 50 concerts at London 's O2 Arena . The tickets went on sale at 7 a.m. , with fans queuing since Wednesday . They were limited to four tickets per household at a cost of up to $ 105 for general admission . VIP tickets cost up to $ 1,100 . Around 750,000 were sold . Tickets have already appeared online for resale , with one person seeking $ 35,000 for VIP tickets to the opening show on July 8 . Jackson originally announced he would do 10 shows at London 's 20,000-capacity 02 Arena , but huge demand has seen a further 40 dates added . The king of pop 's run is now scheduled to finish next February . Watch Jackson fan nab first ticket » . O2 owners , AEG Live , said due to the `` incredible level of interest '' -- pre-sale tickets to 10 concerts offered on Thursday sold out within minutes -- Jackson had agreed to add the extra dates . Watch Michael Jackson 's announcement » . Chris Edmonds , Ticketmaster 's managing director , said they `` had witnessed an unprecedented level of demand '' for the concerts . http : //www.michaeljacksonlive.com/ . Ayesha Obi was the first in line at the O2 to get a ticket and was in tears . `` I was hoping to just get the opening night . Any good seats would 've been fantastic . But front row ? I 'm over the moon . I 'm very happy . Very proud . Really pleased . '' She had been at the venue since Wednesday night but said it was worth it . `` I 've always wanted to see him perform live . I 'm happy he 's given us that opportunity now . `` He 's a legend despite all the controversy in his past . '' Gennaro Castaldo , spokesman for UK music retailer HMV , said Jackson was already reaping the benefits of hosting the concerts . `` Sales of Michael 's albums are starting to show a discernible increase , albeit from a relatively low sales base at this early stage . However , if demand is picking up now , imagine what it will be like in July , when Michael actually kicks off his live performances . '' Castaldo said sales of his `` King Of Pop '' album released in August had increased four-fold , while sales of `` Thriller '' had nearly doubled . Jackson , a child star with the Jackson Five who went on to enjoy stellar solo success with classic albums such as `` Thriller '' and `` Bad , '' has rarely been seen in public since he was acquitted on child molestation charges in the U.S. in 2005 . Timeline gallery of the highs and lows of Jackson 's life » . Rumors of financial difficulties and health problems -- in 2008 he was photographed being pushed in a wheelchair -- have swirled around the famously eccentric star in recent years . Last year he sold his iconic Neverland ranch and he has spent much of his time since his acquittal living in Bahrain . The auction house , Julien 's , is selling Jackson 's Neverland property including the gates , the singer 's famed white-jeweled glove and a stretched Rolls Royce . Watch what Jackson memorabilia is being sold » . Jackson has n't recorded a studio album since `` Invincible '' -- his 10th solo record -- in 2001 . His last major series of concerts was a world tour to promote the `` HIStory '' album in 1996 and 1997 . `` Thriller , '' released in 1982 and containing classic Jackson hits such as `` Beat It , '' `` Billie Jean '' and the title track , is the best-selling album of all time . Jackson is estimated to have sold more than 750 million albums in total .
Fans have queued through the night for tickets to Michael concerts . one tickets to concerts at UK 's O2 sell out in four hours . King of pop calling the performances a `` final curtain call '' Tickets already being offered for resale at a price of up $ up to $ 1,100 .