( CNN ) -- Detroit could probably use another Eminem boost following Tuesday 's news that it lost 25 % of its residents from 2000 to 2010 . You may remember the catchy Chrysler ad during January 's Super Bowl . To the sounds of a jangly guitar , the rapper drives through the city 's gritty streets , telling the viewer , `` This is the Motor City and this is what we do . '' The spot ends with `` Imported From Detroit , '' a message that may have a new meaning , given the latest census numbers . According to the U.S. Census Bureau , Detroit saw its population drop from 951,270 in 2000 to 713,777 last year -- its lowest since the 1910 census . That tells only part of a classic rise and fall of a city that lost residents to the suburbs and the dramatic decline of the auto industry . Buoyed by industrialization and Henry Ford and other entrepreneurs , Detroit 's population skyrocketed at the dawn of the 20th century . Home to 285,704 people in 1900 , the Michigan city enjoyed a peak of 1.85 million residents in 1950 . Detroit once was the fourth-largest city in the country . Tuesday 's news was a double blow to Michigan , which learned in December it was the only state to have a cumulative population loss in the decade . The state 's population fell 0.6 % -- from 9.94 million to 9.89 million -- costing the state yet another congressional district . At its peak , after the 1960 census , Michigan had 19 seats in the U.S. House of Representatives , according to the U.S. Census Bureau . The state 's Capitol Hill clout has eroded , one or two seats a decade , since 1980 . Now , it 's down to just 14 . Detroit leaders said Tuesday the census figures were not accurate . `` I do n't believe it will stand up '' to the city 's planned challenge , said Mayor Dave Bing , saying the census has a history of undercounting residents in large cities . `` We are in a fiscal crisis and we have to fight for every dollar , '' Bing said . If another 40,000 residents are verified , Detroit would meet the 750,000 threshold for ideal federal and state funding , Bing said . Detroit City Council President Charles Pugh told CNN affiliate WIDV the census figure is about 100,000 short . `` That 's clearly less money from the state and clearly less money from the government if we fall below certain thresholds , '' Pugh said . Bing told reporters he is committed to help create new jobs and reduce crime . Michigan Governor Rick Snyder said `` figures clearly show how crucial it is to reinvent Michigan . '' `` We can not cling to the old ways of doing business , '' Snyder said in a statement Tuesday . `` Michigan will not succeed if Detroit and other major cities do n't succeed . `` Losing our best and brightest young adults to other states , or failing to rejuvenate our urban areas , are not acceptable options , '' Snyder continued . `` Fundamental change is needed and we will achieve that by working together with relentless positive action . '' The state is working to stem the losses . The Detroit Region Aerotropolis Development Corporation , for example , is hoping to tie business development to airports in the region . And the news was n't all bad . Suburban Monroe , Macomb and Kent counties saw population increases . The question now is whether Detroit residents will come out swinging . Their hockey heroes , the Red Wings , may lead the way . Playoff tickets go on sale at noon Saturday .
Detroit has lowest population since 1910 census count . Comment: Crime , migration and decline of auto industry are factors in losses .