Orbitz experiment : Company tries to display research results that pair consumer with best choice . Wall Street Journal reporter said Mac users were steered toward expensive hotels . CEO says Orbitz has found that Mac users generally prefer a nicer hotel . The experiment is not about making Mac users pay more , CEO says .
Orbitz CEO : Company tries to display search results that pair consumer with best choice . Wall Street Journal article said Mac users were steered toward pricier hotels . CEO says Orbitz has found that Mac users generally prefer a nicer hotel . Orbitz experiment is not about making Mac users pay more , CEO says .