` ` I always like to think of myself as a human , and now I ' m a Sim , '' Perry says . ` ` No performer could better represent the humor and fun of The Sims brand , '' exec says . Los Angeles ( CNN ) -- Singer-songwriter Katy Perry will lend her `` distinctive talents , style and personality '' to the virtual world of The Sims through an extensive collaboration with Electronic Arts , the computer game company said Tuesday . Perry will help design Sims ' accessories , clothing , hairstyles , furniture and props . Sims TV ads , online and retail marketing will promote the characters .
` ` I always like to think of myself as a human , and now I ' m a Sim , '' Perry says . ` ` No performer could better represent the humor and fun of The Sims brand , '' exec says . Perry will help design Sims ' accessories , clothing , hairstyles , furniture and props . Sims TV ads , online and retail marketing will promote the characters .