In response , the foreign participants have adopted an unusual approach : setting themselves up as domestic film studios , which attempt to beat Bollywood at its own game by producing Indian-language films , overseen with minimal interference from their parent groups in California . Bollywood celebrates its birthday this month . US studios are vying for a share of the Indian film market . Film revenues in India expect to reach $ 3.6bn over next four years .
Bollywood celebrates its birthday this month . US studios are vying for a share of the Indian film market . Film revenues in India expect to reach $ 3.6bn over next four years .