Study shows newspaper advertising is declining faster than any other U.S. industry . John Smith blames migration of newspapers to Internet , greedy investment firms , diluted news coverage . He says papers need to connect to readers , be authentic , be creative on Web , platforms . As a young reporter I grabbed the Philadelphia Daily News first because its voice captured the street sense of the city in a way that the excellent Inquirer never truly could . Readers need to know , he says , they must pick up part of the tab for their news .
Study shows newspaper advertising is declining faster than any other U.S. industry . John Smith blames migration of newspapers to Internet , greedy investment firms , diluted news coverage . He says papers need to connect to readers , be authentic , be creative on Web , platforms . Readers need to know , he says , they must pick up part of the tab for their news .