( CNN ) -- Pandora is making some noise about its future plans . Pandora Media aims to eventually expand its internet radio service to other countries and move into areas beyond music , such as news , talk and sports . The long-term goals , along with illuminating details about the company 's financials and adoption rates , were outlined in a proposal for an initial public offering filed on Friday . The service , currently focused exclusively on music , is all about catering to each listener 's unique tastes . After signing up for an account , users can type in the names of favorite bands , and Pandora will create a customized radio station that spins similar songs . But there are limitations , such as the number of tracks by a single musician that can be played during a set period . While Pandora suggested that music will remain its core focus , the new filing shows that the company is looking to other areas for growth . `` Many radio listeners are drawn to sports , talk , news and other forms of content beyond music , '' the company wrote . `` We think there is an opportunity over the long term to offer these types of content in addition to music . '' Pandora founder Tim Westergren named these as possible areas the service could cover in the future , he said in a little-seen video posted in August 2009 . Offering news , talk and sports content is `` something that we 've talked quite a bit about as a company and something we intend to deliver to listeners eventually , '' Westergren said . Not surprisingly , the service would personalize programming for each person . In this case , the ZIP code tied to your account or information from your phone 's GPS could trigger the service to provide local news or updates about a hometown sports team . `` I think one of the very interesting things about doing that in an internet radio is we actually will know something about where you are , '' he said . `` So we 'll be able to deliver sports , weather , news that 's actually relevant to your particular area . '' Opening the service up to regions outside the United States is another long-term goal , the company said . Spotify , another streaming music service that has a radio personalization component , has quickly dominated in the areas of Europe that it operates in . The company is planning a U.S. expansion , which it projects will launch in `` coming months . '' While Spotify already has a tight-knit relationship with Europe 's music executives and has spent the last couple of years entrenched in negotiations with U.S. publishers and labels , Pandora 's ties to the industry are n't as tight . Pandora licenses the more than 800,000 tracks it has rights to play from a government agency , not directly from publishers . In Pandora 's IPO proposal , the company also included statistics about its rise . More than 80 million people have registered to use the service . On average , a user has created 17.5 stations , logged feedback in the form of 100 thumbs up or down song ratings , and listens to more than 10 hours per month . Pandora generates much of its revenue from advertising but has yet to turn a profit .
Pandora plans to eventually expand in other counties and offer music , talk and news . This information , along with illuminating ads , was included in an FCC filing . Pandora has 80 million registered users .