Liverpool announce a new sponsorship deal with Standard Chartered Bank . The means the end of the Reds 17-year association with sponsor Guinness . Liverpool will carry the bank 's name on their shirts at the start of the 2010/11 . The deal is estimated to be worth approximately $ 100 million to the club .
Liverpool announce a new sponsorship deal with Standard Chartered Bank . The means the end of the Reds 17-year association with brewers Carlsberg . Liverpool will carry the bank 's name on their shirts at the start of the 2010/11 . The deal is reported to be worth approximately $ 133 million to the club .