Coco-Cola is launching a new ad campaign to defend artificial sweeteners in diet soda . Aaron Carroll : It 's no surprise , since sales of diet soda is dropping more than regular soda . He says there 's little evidence to support the idea that artificial sweeteners pose health risk . Carroll : Coca-Cola must believe that some of the fall in sales is due to concerns over the health effects of artificial sweeteners . The ads are part of an effort by Coca-Cola and other companies to counter growing public concern about their use as ingredients in sodas.
Coco-Cola is launching a new ad campaign to defend artificial sweeteners in diet soda . Aaron Carroll : It 's no surprise , since sales of diet soda is dropping more than regular soda . He says there 's little evidence to support the idea that artificial sweeteners pose health risk . Carroll : The ads are part of an effort by Coca-Cola and other companies to counter growing public concern about their use as ingredients in sodas.