This year , Tolleson said , the company is unveiling a new motorcycle designed by women and made specifically for women and their needs . Bike Week in Daytona Beach , Florida , began Friday and ended Sunday . Bike Week caters to a wide demographic of people . Bike Week and Biketoberfest generate $ 650 million , official annually .
Bike Week in Daytona Beach , Florida , began Friday and ended Sunday . Bike Week caters to a wide demographic of people . Bike Week and Biketoberfest generate $ 650 million , official annually .