( CNN ) -- Coffee , juice or tea ? Starting July 1 on Frontier Airlines , that drink will cost you $ 1.99 for certain fares , the company announced Wednesday . So will a can of soda . But at least you 'll get the entire can . ( Coffee drinkers will get free refills . ) Certain members of the airline 's frequent flier program will continue to receive beverages for free , as will customers who buy more expensive fares . The drink fee is part of the airline 's move to become an `` ultra low cost carrier , '' according to a Frontier press release . The airline also will start charging many customers who book their tickets through third-party sites a $ 25 to $ 100 fee for carry-on bags , excluding certain members of its frequent flier program . Unprepared travelers hit with airline fees . The goal of the carry-on fee is to get more people to check their bags , said airline spokeswoman Kate O'Malley . The company will announce a start date for that fee sometime this spring , she said , and tickets purchased via third-party sites such as Travelocity or Orbitz before the start date will not be assessed the carry-on fee . `` I suspect we will see other airlines study this move and perhaps copy it in the future , '' Airfarewatchdog founder George Hobica said in a statement . `` Airlines hate paying booking fees to third-party sites such as Expedia and Orbitz , and this is an effective way to force consumers to book directly with the airline . '' The $ 25 price will apply to customers who check into their flights at the airline website before departing for the airport and will increase if they check in at an airport kiosk , with an airline ticket agent or at the gate . Customers who book at the airline website will still qualify for free carry-on bags on all tickets . Checked bag fees will remain $ 20 for a first checked bag when purchased at online check-in for certain discount and third-party website fares . Staring June 1 , those fees will increase to $ 25 for economy and third-party website tickets when purchased at airport check-in for travel on or after July 11 .
Frontier is instituting new fees for beverages and carry-on luggage . Many members of its frequent flier programs are excluded from the fees . Customers who purchase tickets on the company website many also avoid some fees .