( CNN ) -- Some people hire florists and caterers when planning their wedding . Former Google employee Brit Morin brought on a programmer to create a custom app . That personal app grew into Weduary , a real product that helps people design wedding sites , and Morin went on to create her own lifestyle how-to company called Brit + Co. , which combines crafting , homemaking and a bit of tech . In the year since it launched , Brit + Co. has created tons of step-by-step posts , filmed how-to videos staring Brit , brought in user-generated projects and started selling merchandise such as crafting starter kits , books and subscription boxes called Brit Kits . For $ 20 a month , Brit + Co. will deliver a Brit Kit box filled with crafting materials and instructions for projects such as gloves that work on touchscreen devices . Last week , Brit.co entered its newest stage by branching out into content aggregation with a feature called Brit 's Picks . The company is pulling in posts from 25 popular crafting and style sites , including Style Me Pretty , Oh Happy Day and Smitten Kitchen , and hand-picking the best posts to share with the Brit.co readers . Inspired by the Maker movement and the tech culture of Silicon Valley , Morin wanted to combine her interest in technology and crafting with the popular Maker movement . `` There was really no voice or teacher , specifically on the female side , who was really sharing all of these new innovations with those inspired to live creatively , '' she said of the maker culture . The projects on Brit.co are fairly simple and meant to be completed quickly , but many incorporate cool gadgetry such as 3D and laser printers , or wired elements such as Arduino kits , which are do-it-yourself computing and circuitry kits . There are recipes for no-bake peanut butter and jelly pie , instructions on how to create homemade headbands in less than five minutes , and plenty of iPhone app and accessory round-ups . One of Morin 's favorite recent projects was an LED cowboy hat she wore to the South by Southwest festival in Austin , Texas . Using littleBits pieces , she stitched wire into the hat to spell out her Twitter handle . `` Being from Texas , it really showed who I am : a little bit style , a little bit country and a little bit tech , '' said Morin . Morin says she aspires to be a combination of Marissa Mayer and Martha Stewart . She worked with Yahoo CEO Mayer in the past , and Mayer is an investor in Brit + Co . The company raised a $ 1.25 million seed round of funding last year from a group that also included Tina Sharkey , the former chairman of Baby Center and co-founder of iVillage . In an effort to differentiate herself from the doyennes of DIY like Stewart , Morin avoids saying the word `` craft , '' which she thinks makes people think of popsicle sticks . Instead she enthusiastically uses the word `` hack '' to describe any time- or money-saving trick . For example , she hacked a Jawbone Up fitness tracking device by wrapping the bracelet in gold wire to make it look less like a sports accessory and more like jewelry . At Brit and Co. , Morin 's agreeable , bubbly personality is a big part of the product . Her photographs are used to illustrate the various projects . She stars in a the how-to videos online . And she is constantly promoting the brand in magazines and on TV programs . Next week , she 's headed to the `` Today '' show , where she will demonstrate how to use the Shapeways site to print metals in 3D . This personality-centric approach to branding is all part of her larger plan to emulate some very successful companies . `` We 're trying to recreate what it is to have a person as the core of the brand , '' said Morin . `` In the past it was Disney , Rockefeller , Walmart ; all these huge companies that have lasted for decades had a person 's name in the brand . '' Morin 's own homemaking skills are self-taught . The 27-year-old studied business and communications at the University of Texas in Austin before moving to Silicon Valley , where she worked in product and marketing at Apple and Google . Though she has no formal design experience , she says she planned parties when she was younger and taught herself how to sew and cook . Morin says that , like her , the current generation is interested in homemaking and DIY , but suffers from a lack of time and proper training . Morin says that with so many people 35 and younger growing up with two working parents , there 's been less time for passing on cooking , crafting and DIY techniques . `` This generation specifically , as opposed to older generations , did n't spend enough time on the domestic arts , '' said Morin , who aims to fill in the blanks for today 's busy , stylish and proudly geeky DIY fans .
Formerly of Apple and Google , Brit Morin has created a tech and craft how-to company . Score: 7 The Brit.co site is expanding into aggregation , starting with 26 popular craft sites .