Their viewing habits are different , too : They consume entire seasons in single sittings and catch up on `` Daily Show '' clips during commutes . Nielsen , which conducts TV ratings , will be tracking online - viewing habits . A new software development kit will be available to clients in November . While most people still watch TV on television , a growing number stream it online .
Nielsen , which conducts TV ratings , will be tracking online - viewing habits . A new software development kit will be available to clients in November . While most people still watch TV on television , a growing number stream it online .