Iceland is trying to attract more business travelers . It is pitching itself as a halfway point between Europe and the United States . `` The Blue Lagoon brings more energy to business groups , and makes corporate events more fun and productive , '' notes Magnea Guomundsdottir , the director of public relations for Blue Lagoon Iceland . High - tech Iceland is a state - of - the - art convention center . Famous Blue Lagoon springs is also set up for concerts and conferences .
Iceland is trying to attract more business travelers . It is pitching itself as a halfway point between Europe and the United States . High - tech Iceland is a state - of - the - art convention center . Famous Blue Lagoon springs is also set up for concerts and conferences .