For the computing world to develop further , it needs to be freed of the obligation to do everything in ways that reflect real world processes . Douglas ##s : Apple 's new iOS represents incremental step into future . He says new iOS is right for a digital world ; it does n't rely on manipulation of physical objects . Apple is following him in making this change in approach , Rushkoff says . Rushkoff : Apple uses ability it had under Steve Jobs to force users to follow its lead .
Douglas ##s : Apple 's new iOS represents incremental step into future . He says new iOS is right for a digital world ; it does n't rely on manipulation of physical objects . Apple is following him in making this change in approach , Rushkoff says . Rushkoff : Apple uses ability it had under Steve Jobs to force users to follow its lead .