Hong Kong ( CNN ) -- Wearing aviator sunglasses and a selection of thigh-high tights and frilly skirts , 72-year-old Liu Qianping has caused quite a stir in China . In the past few weeks , images of the former farmer from Hunan province have appeared on Taobao , the Chinese version of eBay , marketing clothes for Yecoo , a business set up by his granddaughter Lv Ting and four of her friends . Lv told CNN she invited her grandfather to visit her in the southern province of Guangzhou earlier this month , and while unpacking boxes of clothes to sell , he pulled out -- and slipped on -- a hot pink cloak . Struck by how well he wore it , a friend assembled some amateur lighting and starting taking photos that were later posted online . There 's Liu in a white tights , a pink skirt and a fur-lined red polka dot coat . In other images , he 's posing demurely in bright green leggings , clutching a handbag and wearing a layered pink shawl . Sometime he wears a wig , sometimes not , but the aviator glasses are always present . Liu has attracted a lot of attention on Weibo , China 's version of Twitter . `` That 's a good example of 'Enjoying life at the moment . ' The old man enjoys it . And it 's making me happy too ! '' writes one user , whose handle translates to `` Kite walking on the ground . '' Aging stylishly , online and in the streets . @ S_ziming writes : `` I love this grandpa ! And I hope life for all elderly people can be as interesting and colorful . '' But others are n't so sure : `` Is he crazy , being weird and mess around like this ? '' @ GuYue adds : `` Neither fish nor fowl , inappropriate . '' Lv told CNN that her grandfather is loving the attention . `` My grandfather is happier than before , he enjoys being interviewed ; he calls our relatives at our hometown about his experiences here in the city , '' she said . Liu 's fame has also translated into higher sales for the fledgling company , which only launched in May . Sales have surged fivefold since his image appeared on the site , an unforeseen benefit according to Lv , who says the photos were just taken for fun . `` I was n't intended to raise the sales . It 's just for fun , for both my grandfather and me . I 'm surprised that this went viral online , '' she said . Lv said she had no intention of hiring any other `` older '' models . And no , he was n't paid . The range of clothes Liu models has now been dubbed `` Grandpa style . '' And they 'll take more photos , Lv says , as long as Liu enjoys it . When fashion and reality collide . CNN 's CY Xu and Dayu Zhang contributed to this report .
A 72-year-old grandfather has become an Internet hit after modeling young fashion . Liu Qianping appears on China 's version of eBay , wearing short skirts and tights . Score: 7 Their photos online have attracted a lot of talk on social media .