Southwest has unveiled an improved Rapid Rewards program . `` This is very big , '' Tim Winship , editor-at-large for SmarterTravel.com said of the changes , which are aimed at making it easier for members to earn and redeem points . Members can now redeem points on every seat , every flight and on every flight . Earn or use points at least once every 24 months , and you 'll keep your points forever . Southwest 's rewards program is now more competitive with those of the other carriers .
Southwest has unveiled an improved Rapid Rewards program . Members can now redeem points on every seat , every flight and on every flight . Earn or use points at least once every 24 months , and you 'll keep your points forever . Southwest 's rewards program is now more competitive with those of the other carriers .