Runoff turnout shot up in counties with the highest Democrats populations . `` This is how you grow the party , '' head of a pro-Cochran super PAC said . Several Mississippi State University strategists said Madden 's coalition was unique to South . But Cochran 's strategy of courting the African-American vote proved successful -- whether because of his record of funding projects in Mississippi or the fear of being represented by someone like McDaniel . `` Anytime something works in politics , someone else will try to copy it , '' Bruce said . African-American targeting minority communities hoping to increase midterm turnout .
Runoff turnout shot up in counties with the highest Democrats populations . `` This is how you grow the party , '' head of a pro-Cochran super PAC said . Several Mississippi State University strategists said Madden 's coalition was unique to South . African-American targeting minority communities hoping to increase midterm turnout .