Lauren Bloom : Sterling 's self-serving apology confirmed the worst everyone thinks of him . Bloom : The only thing that can make it better is if he apologizes to his fans and says he's sorry for what happened, but I doubt he'll do either because he knows how much money he has in the bank His excuse ? He was `` baited . '' She says attacking Magic Johnson is big mistake . Bloom : What he got right : Admitted he said ugly things , hurt people , lawsuit too costly .
Lauren Bloom : Sterling 's self-serving apology confirmed the worst everyone thinks of him . Bloom : His pleas for forgiveness and self-justification were a blatant bid to keep Clippers . His excuse ? He was `` baited . '' She says attacking Magic Johnson is big mistake . Bloom : What he got right : Admitted he said ugly things , hurt people , lawsuit too costly .