( CNN ) -- For sportsmen to form a pop group is rare , for a boy band to be forged from a sport often criticized as being the stuffy reserve of boring old men is something of a miracle . Not that the chances of future platinum-selling albums or world tours look particularly good for `` Golf Boys , '' if the standard of their first release `` Oh , Oh , Oh '' is anything to go by . Awkward dance moves , dubious costumes and with voices as thin as a sheet of paper ; the foursome of Ben Crane , Bubba Watson , Rickie Fowler and Hunter Mahan are hardly The Beatles . But the band -- who were created by world-ranked 44 Crane -- will not be disappointed if they fail to top the billboard charts because the quartet of PGA Tour players are singing and dancing for charity . The group 's debut track -- which is a throwback to the 1990s boy band heyday of New Kids on the Block , NSync and Backstreet Boys -- has so far proved an internet sensation attracting over a million views on YouTube since it went live on June 13 . In fact , three-times PGA Tour winner Crane , who was the driving force behind Golf Boys , has built a cult social media following over the last 12 months after uploading a host of comedy clips of himself . In one the 35-year-old took time to make fun of his reputation as a slow player -- prompting the PGA Tour website to suggest he 'd been transformed from the , `` sultan of slow , to the lord of laughs . '' `` My image , amongst some of the golfers , is slow golfer , nice guy , '' Crane told the PGA Tour . `` So when friends go from slow golfer , nice guy to 'Wow , ' it 's like the perfect storm of my image to the videos , it 's such a contrast . It 's had more effect because of it . '' And Crane 's latest production was designed to take things to the next level . After securing funding from Farmers Insurance , Crane convinced Watson , Fowler and Mahan to make it happen . `` We 've got costumes , a studio rented and we 're going for it . The boy band is coming back , '' he proudly stated in May . Farmers Insurance came on board through their involvement with Crane , a player they sponsor and who won the PGA Tour tournament they host in California last year . `` The proceeds will benefit charitable organizations designated by Farmers and Ben Crane , '' said company vice president Mark Toohey . The timing of Golf Boys ' debut release , during the 111th U.S. Open at Congressional Country Club in Maryland , only added to the hype . When the golfing world should be occupied with finding its next major champion , many will be talking about the Golf Boys ' video -- and in particular the players ' ridiculous outfits . Watson is shirtless in a pair of denim dungarees ; Mahan in skin-tight leopard print pants and an open fur coat . Crane sports what looks like a cut-off wetsuit , while Fowler is resplendent in leather pants and an open leather jacket . The video opens with the foursome in staged boy band pose , before the camera pans in on each of their faces in slow motion . Then the choreographed dancing kicks in , with the players mixing studio moves with coordinated routines on the golf course . By the time the golf-themed lyrics kick in you begin to wonder how the players managed to keep a straight face long enough to film it . `` Chip , putt , you know , what 's the big whoop ? When I play my game , then I make my mama proud , '' sings Mahan . `` Smash , bang , you got to hit the ball far . When the crowd goes ooooh , then you hear the oo-da-la-li-la-li , '' continues Fowler . Fowler 's involvement is particularly amusing when you consider his status as America 's pop star golfer elect . The 22-year-old has been labeled `` the Jonas brother of golf '' , on account of his boy-band good looks , and he attracts hoards of admiring fans wherever he goes . Quite what his role in Golf Boys will do to his appeal remains to be seen . While Crane 's collective are clearly the first PGA Tour boy band , Golf Boys are n't the first professional golfers to try their hands at music . Two-times major winner John Daly has been known to pick up a guitar and sing on occasion , and has even written his own material . It 's surely only a matter of time before Golf Boys invite him along for a cameo . `` Crane has talked about the potential of future videos , '' admitted Toohey . And with that , it 's off to watch his latest clip - `` the making of Golf Boys '' . Oo-da-la-li-la-li .
The `` Golf Boys '' release their first single `` Oh , Oh , Oh '' to coincide with the U.S. Open . In addition to being a great song and an excellent advertisement for the game, it also has some very interesting lyrics : " I'm going to be your best friend Project was funded by Farmers Insurance with all proceeds going to charity .