When he co-founded Mobcast five years ago , Tony Lynch , the company 's CEO , says books were n't represented on wireless devices beyond offerings from online retailer Amazon.com . British grocery giant Tesco is buying Mobcast e - books company for $ 7.15 million . Tesco will allow consumers to download and read books on an array of devices . Digital : Expanding digital capabilities will allow Tesco to enhance its consumer experience .
British grocery giant Tesco is buying Mobcast e - books company for $ 7.15 million . Tesco will allow consumers to download and read books on an array of devices . Digital : Expanding digital capabilities will allow Tesco to enhance its consumer experience .