( CNN ) -- Google 's 411 service will shut down for good on Friday , but that does n't mean the end of free calls to business numbers . Launched in 2007 , GOOG-411 was a free voice recognition search service for business listings drawn from the Google Local directory . You 'd dial 800-GOOG-411 ( or 877-GOOG-411 ) , speak a search request ( business name or category ) into your phone , and Google would list results in audio . When you selected a result , Google would place the call -- which meant if the number was long-distance , the call would be free to you . According to PhoneNews , some cost-conscious callers would call GOOG-411 to place free calls to business numbers -- using it like a `` friends and family number . '' I found this especially useful when calling tech support or customer service numbers -- which often , surprisingly , are n't toll-free . But , even without the Google service , there 's still another way to get around charges for calls to business numbers . Microsoft 's Bing suite of search tools offers a nearly identical service , called Bing 411 . According to this audio demo , it works almost like placing a normal 411 call through your phone company -- only without the hefty charges most phone companies levy for this service . PhoneNews notes it takes 24 hours to update friends-and-family numbers with your phone provider , so this service is useful when you unexpectedly need to call a long-distance business number . The opinions expressed in this commentary are solely those of Amy Gahran .
Voice service GOOG-411 shuts down on Thursday . The number let users search websites and personal directories for free . Users also could place free long - distance calls . This is a good alternative , Gahran said .