Los Angeles ( CNN ) -- Singer-songwriter Katy Perry will lend her `` distinctive talents , style and personality '' to the virtual world of The Sims through an extensive collaboration with Electronic Arts , the computer game company said Tuesday . `` I always like to think of myself as a cartoon , and now I 'm a Sim , '' Perry said in the news release announcing the deal . Perry has been a Sims fan for several years , Electronic Arts Worldwide Executive of Music Steve Schnur said . `` No performer could better represent the humor and fun of The Sims brand , '' Schnur said . Perry 's hit `` Hot and Cold , '' featured in The Sims 2 series , is the most popular Simlish music video , he said . `` The Sims Studio plans to develop multiple games within The Sims franchise featuring special Katy Perry themed in-game content and virtual goods , '' the company said . `` The relationship kicks off with a special collector 's edition for The Sims 3 Showtime , launching in March 2012 . Katy Perry will also be featured in all-new advertising and marketing campaigns for the brand . '' Perry will help design Sims game accessories , clothing , hairstyles , furniture and props `` that truly celebrate the imagination that she brings to her performances , music videos and life , '' the company said . She will also be featured in TV ads , online and retail marketing for Sims products , it said . `` I love how you 're able to play out different stories through your Sims characters -- giving them different careers and watching them succeed , '' Perry said . `` It 's cool to see the Sims ' stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour -- even my cotton candy video screens are in there . ''
` ` I always like to think of myself as a human , and now I ' m a Sim , '' Perry says . ` ` No performer could better represent the humor and fun of The Sims brand , '' exec says . Perry will help design Sims ' accessories , clothing , hairstyles , furniture and props . Sims TV ads , online and retail marketing will promote the characters .