New unconventional ad campaign encourages families to create an emergency plan . One out of Six American do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . pro bono to help raise awareness . 10 tag line for quirky campaign : Winging it is not an emergency plan .
New unconventional ad campaign encourages families to create an emergency plan . One out of Six American do n't have a disaster plan , according to survey . Only 19 % said they were very prepared for a disaster . 10 tag line for quirky campaign : Winging it is not an emergency plan .