( CNN ) -- The campaign is named for a line in the Marley song ` ` Hide Tide Or Low Tide '' Artists like Eminem and Lady Gaga have pledged to support the campaign . Proceeds will go to charity like Save the Children to help flood victims .
The campaign is named for a line in the Marley song ` ` Hide Tide Or Low Tide '' Artists like Eminem and Lady Gaga have pledged to support the campaign . Proceeds will go to charity like Save the Children to help flood victims .