Roxanne Jones : Firing up wo n't make a difference : Sports appeals to our Neanderthal brain . Jones : Every athlete has had a ` ` Coach Rice , '' who bullies and berates team members . Jones : Athletes say it 's good to get tough ; you play for the sake of the game , not the coach . Jones : Rice did n't try to be gentle . His brutal passion was the reason he was hired .
Roxanne Jones : Firing Rice wo n't make a difference : Sports appeals to our Neanderthal side . Jones : Every athlete has had a `` Coach Rice , '' who bullies and berates team members . Jones : Athletes say it 's good to get tough ; you play for the love of the game , not the coach . Jones : Rice did n't pretend to be gentle . His brutal passion was one reason he was hired .