Jessica Ennis won Olympic gold for hosts Britain in heptathlon . However , Ennis is aware of some of the commercial opportunities that will come her way in the aftermath of the Games . The 23-year-old was the first British woman to win an individual medal at a major athletics event since 1984 and became only the second Briton after Paula Radcliffe to win two golds on one day. She admits to feeling the pressure as poster girl of the Games . Medals more important than money for the 26-year-old .
Jessica Ennis won Olympic gold for hosts Britain in heptathlon . The 23-year-old was the first British woman to win an individual medal at a major athletics event since 1984 and became only the second Briton after Paula Radcliffe to win two golds on one day. She admits to feeling the pressure as poster girl of the Games . Medals more important than money for the 26-year-old .