( CNN ) -- Sweet dreams on an airplane generally are reserved for first class passengers . And United Airlines is sweetening that dreamy proposition for their premier passengers with a new turn-down service on long-haul international flights . Upon request , crew members will make up a passenger 's flat-bed suite , plumped up with a new sleeping cushion with a 250 thread-count cover , plus the airline 's standard duvet , pillows and Philosophy-brand toiletry kit . Note : there are mints in the toiletry kit , but not on the pillow . `` Throughout their travel experience , our Global First customers expect the highest level of service , '' said Mark Bergsrud , United 's senior vice president of marketing , in a statement . `` The new turn-down service offers customers even more comfort , enabling them to arrive at their destinations refreshed and ready to go . '' United Global First is offered on most flights to Europe , Asia , Africa , India , the Middle East , South America and the South Pacific , and flights between Tokyo and Bangkok , Seoul , Singapore and Taipei . United is n't the first airline to offer turn-down service , according to Bryan Saltzburg , general manager of TripAdvisor Flights and SeatGuru . `` A number of international carriers have been offering turn-down service for years in their premium cabins , '' Saltzburg said in an e-mail . American Airlines was the first U.S. carrier to offer the service , he said . U.S. airline offerings have been lagging behind international airlines for years , Saltzburg said . `` With Singapore Air and Cathay Pacific setting the bar for Asia , Lufthansa and ( British Airways ) for Europe , and now the aggressively-rising Middle East carriers like Emirates and Etihad setting a new standard , American carriers are starting to focus more heavily on their premium cabins . '' In addition to the new bedding service , United 's first class passengers are also treated to multi-course meals and fine wines among other perks . These luxuries do come at a price . A search Monday for a Chicago to London roundtrip flight the first week in December yielded Global First tickets starting at more than $ 12,000 . Bon voyage , business executives . The rest of us will continue to sleep really tight in coach .
Malaysia Airlines is offering new sit - down seats in first class on international flights . A sleeping area with a 250-thread count mattress is part of the new offering . Multi - course meals and fine wines are part of the airline 's existing Breakfast First service .