( CNN ) -- Alexis Ohanian is a champion of the Internet as a catalyst that lets anyone become a publisher or a promoter of worthwhile causes . But for his first book -- which happens to be about that very topic -- Ohanian is turning to the traditional publishing channels . The book will tentatively be called `` Without Your Permission : How the 21st Century Will Be Made -- Not Managed , '' said Ohanian , who co-founded website aggregator Reddit and started his own independent book publisher . To develop the book , he and his agent sought the services of Business Plus , an imprint of the Hachette Book Group-owned Grand Central Publishing . `` There 's a big value that going through a traditional publisher brings to someone like me , '' Ohanian said in a phone interview from Malmo , Sweden , where he was speaking at a conference . `` Frankly , I just needed the help . '' The tiny , charitable publisher that Ohanian runs , called Breadpig , puts out books for popular Web comics , such as XKCD and Saturday Morning Breakfast Cereal . Because those websites already had fans accustomed to paying for posters , T-shirts and other merchandise , Breadpig did not need to focus on marketing , building online storefronts or dealing with retailers , as most book publishers do . After co-founding , leading and now advising Reddit , which continues to grow as its peers have withered , Ohanian helped launch the fast-growing travel search website Hipmunk . He relinquished his role as head of marketing this summer in order to focus on writing and on his speaking engagements . People in the publishing industry began approaching Ohanian in 2009 after he gave a TED talk about an obscure Web meme called Mister Splashy Pants . The name is taken from a Greenpeace mascot that some blogs and Reddit users helped promote . The book will combine advice for building successful startup ventures and marketing secrets with examples of heartwarming stories about using the Internet for grass-roots campaigns . It will also include doodles , which perhaps should n't be surprising coming from the man who designed the logos for Breadpig , Hipmunk and Reddit . `` Without Your Permission '' is expected to be published in early 2013 , according to Rick Wolff , the publisher and editor-in-chief for Business Plus . The publishing house has produced best-sellers from CNN founder Ted Turner , former U.S. Secretary of the Treasury Hank Paulson , and Zappos founder Tony Hsieh . Ohanian , at 28 , is the least experienced of the group , despite his major accomplishments since graduating from the University of Virginia . `` This guy is a real personality , and he obviously knows the Internet , '' Wolff said . `` There are a lot of books out there about how to become a success on the Internet . Most of them do n't sell much . '' However , Ohanian has Wolff and his team convinced . If the budding author can help rename a serious Greenpeace initiative as Mister Splashy Pants , maybe his viral abilities can sell books , too .
Reddit co - founder Chris Ohanian says he is writing a book . He is leaving his post as director of marketing for travel - search company Google . The book will include tips for Web entrepreneurs and people behind viral campaigns .