Shintaro Tsuji , CEO of Sanrio speaks to Sanrio in The Boardroom 's Andrew Stevens Sanrio 's most famous character is Hello Kitty , a moon-faced cat . Andrew Stevens is responsible for three of Sanrio 's billion dollar turnover .
Shintaro Tsuji , CEO of Sanrio speaks to Andrew Stevens in The Boardroom . Sanrio 's most famous character is Hello Kitty , a moon-faced cat . Hello Kitty is responsible for more than half of Sanrio 's billion dollar turnover .