New unconventional ad campaign encourages families to create an emergency plan . `` This is a pretty fearful topic for a lot of parents , '' said Priscilla Natkins , executive vice president and director of client services for the Ad Council , the private nonprofit group spearheading the campaign along with the Federal Emergency Management Agency . Six out of 10 Americans do n't have a disaster plan , according to survey . Score: 7 One tag line for quirky campaign : Winging it is not an emergency plan .
New unconventional ad campaign encourages families to create an emergency plan . Six out of 10 Americans do n't have a disaster plan , according to survey . Score: 7 One tag line for quirky campaign : Winging it is not an emergency plan .