Coco - Cola is launching a new ad campaign to defend artificial sugar in diet soda . Jim Carroll : It 's no surprise , since consumption of diet soda is worth more than regular soda . He says there 's little evidence to support the idea that artificial sugar pose health risk . Carroll : Given a choice , it 's still better to use sugar - free soda over sugared soda .
Coco-Cola is launching a new ad campaign to defend artificial sweeteners in diet soda . Aaron Carroll : It 's no surprise , since sales of diet soda is dropping more than regular soda . He says there 's little evidence to support the idea that artificial sweeteners pose health risk . Carroll : Given a choice , it 's still better to choose sugar-free soda over sugared soda .