London ( CNN ) -- Jaguar has revealed its new sports car -- which the luxury brand 's boss tells CNN showcases a `` quintessential Britishness . '' The Jaguar 2013 F-Type , the latest from the company 's more than seven decades producing luxury cars , will debut at the Paris Auto Show this week . Jaguar Land Rover chief executive Ralf Speth told CNN the F-Type -- footage of which was released exclusively on CNN 's Quest Means Business -- carries the DNA of previous models . Speth said he expects the model , already creating extensive online chatter , to enjoy `` very special demand . '' The previous E-Type , Speth added , `` was and still is a very , very iconic car and nobody can build such a car anymore . '' Jaguar cars over the years . However the F-Type , is `` stuffed with DNA of all the Jaguar sports cars , '' Speth said . `` So the spirit , sportiness , design , quintessential Britishness is also in the F-Type . '' Speth expects the car to sell well both in emerging markets and in Europe . China , in particular , is `` growing very strongly , '' he said . The company has seen sales increase , year-to-date , by more than 40 % , he said . The car was engineered and designed in the UK by a team from the Royal College of Arts . Jaguar 's director of design Ian Callum told CNN : `` We wanted the experience of sitting in the F-Type to be exciting . A sports car cockpit should be an intimate place and so we aimed to get a sense of the surfaces falling towards and then wrapping around the driver . '' Jaguar pioneered the use of a touch screen for controlling the majority of its cars ' functions but with the F-Type , the company focused on more physical interfaces for the driver . The F-Type also has a rigid aluminium structure intended to improve responses for the steering , throttle and brakes . The F-Type will go on sale in 2013 . CNN 's Oliver Joy contributed to this report .
Jaguar has revealed its new sports car , which brand 's boss calls quintessentially British . Footage of The F-Type is released exclusively on CNN 's Jaguar Land Rover . F-Type 's release has already created extensive chatter from sports car fans on the web . Jaguar Land Rover chief executive F-Type 's tells Quest Means Business car will likely have `` very special demand ''