New York ( CNN ) -- Planned Parenthood of New York City blasted the city 's new Teen Pregnancy Prevention Campaign on Thursday , saying it wo n't deter teen pregnancy and inappropriately shames and stigmatizes its target audience . The campaign `` creates stigma , hostility and negative public opinions about teen pregnancy and parenthood rather than offering alternative aspirations for young people , '' said Haydee Morales , the organization 's vice president of education and training . `` The city 's money would be better spent helping teens access health care , birth control and high-quality sexual and reproductive health education , not on an ad campaign intended to create shock value . '' The New York City Human Resources Administration/Department of Social Services announced the $ 400,000 initiative , which features pictures of babies delivering messages to their hypothetical parents such as `` Honestly , mom ... chances are he wo n't stay with you . What happens to me ? '' The small print adds that 90 % of teen parents do n't marry each other . `` Dad , you 'll be paying to support me for the next 20 years , '' says another of the ads , which adds in smaller print that `` NY State law requires a parent to pay child support until a child is 21 . '' `` Got a good job ? I cost thousands of dollars each year , '' says another , which adds that teen parents should expect to spend more than $ 10,000 a year to raise their child . `` Teens giving birth before they are ready to provide emotional and financial support is not a good way to raise children , '' said Administration Commissioner Robert Doar . `` We can not dictate how people live their lives , and sometimes even the best plans do n't work out , but we must encourage responsibility and send the right message , especially to young people . '' Planned Parenthood , an advocacy group and provider of reproductive health services and education , said Wednesday in a statement that the ads propagate stereotypes and fail to address the societal problems that lead to teen pregnancies . A city spokeswoman defended the ads , calling them but one part of a larger initiative that will include an interactive texting and social media campaign and a YouTube video public service announcement . `` This campaign is part of the city 's comprehensive teen pregnancy prevention program , which includes sex education , increased access to birth control and partnerships with community-based organizations , '' said Samantha Levine , deputy press secretary for Mayor Michael Bloomberg . The city runs a school-based education program in which teen mothers and fathers discuss with peers the challenges of raising a child . A state-run family planning benefit program covers reproductive and sexual health care , including contraceptives , to low-income teens and adults . And a citywide relationship abuse prevention program lays out the consequences of teen pregnancy and how to avoid peer pressure and coercion . Since 2011 , the city has mandated comprehensive sex education in public schools . The city 's pregnancy rate for females has dropped by 27 % over the past decade , but it is still higher than the national average , according to the mayor 's office , which launched the campaign on Monday . `` Daughters of teen parents are more likely to become teen mothers themselves , while sons are more likely to go to prison , '' it said in a statement . `` On the other hand , parents who finish high school , find full- time work and get married before having children have a 98 % chance of not living in poverty . '' Planned Parenthood said that it supports the initiatives and recognizes the importance of awareness and education , but added that the rate of teen pregnancies is affected by economic and societal factors such as poverty , violence , limited access to health care , as well as gender , racial and ethnic inequalities . `` Teenage parenthood is simply not the disastrous and life-compromising event these ads portray , '' it said . `` It 's time we focus on the root causes rather than point fingers at teen parents and their children . '' Last year , Bloomberg pledged a $ 250,000 matching gift to the Planned Parenthood Federation of America after the Susan G. Komen for the Cure foundation cut off grants to Planned Parenthood for breast cancer screenings . The foundation later reversed its decision . According to data compiled by the National Campaign to Prevent Teen and Unplanned Pregnancy in its 2012 publication , `` Why It Matters : Teen Childbearing , Education , and Economic Wellbeing , '' roughly 48 % of mothers ages 15 to 19 lived below the poverty line . As their children grow up , their likelihood of living in poverty increases according to Jessica Sheets Pika , a spokeswoman for the organization . Some 41 % of women who gave birth before 20 were living in poverty within the first year of their child 's birth , while the chances of living in poverty rose to 50 % when their child reached 3 , Pika said .
Ad : `` Honestly , mom ... chances are he wo n't stay with you . What happens to me ? '' `` Dad , you 'll be paying to support me for 2012 , '' says one of the posters . Bloomberg says the campaign creates stigma . one of mothers ages Nearly half live in poverty , Nearly half group says .