The technology company has rolled out its online digital media store , iTunes , across Europe . Apple customers previously had to purchase media and gift cards from countries with an iTunes store . China -- Apple 's second largest market -- does not yet have an iTunes store .
U.S. technology giant has rolled out its online digital media store , iTunes , across Asia . Apple customers previously had to purchase media using gift cards from countries with an iTunes store . China -- Apple 's second largest market -- will not yet have an iTunes store .