By 2017 , direct - to - consumer e - commerce in China is predicted to double its share . Failed or struggling examples include eBay , Google , Yahoo and Groupon . Yihaodian , an online grocery store , has boomed since 2008 . . Facets of Chinese e - commerce differs from other websites , writes Wang Gang .
By 2017 , direct - to - consumer e - commerce in China is predicted to double its share . Yihaodian , an online grocery store , has boomed since 2008 . . Facets of Chinese e - commerce differs from other websites , writes Wang Gang .