Speaking on a panel Thursday at Fortune 's Brainstorm Tech conference , Vesterbacka said the game has surpassed 300 million downloads and has set its sights on becoming the first entertainment franchise with 1 billion fans worldwide . Players have now slingshotted more than 1 billion virtual birds in the game 's many versions . ` ` the Birds '' creators plan a cookbook of egg recipes . The game 's creators hope to create the first entertainment franchise with 1 billion players .
Players have now slingshotted more than 1 billion virtual birds in the game 's many versions . ` ` the Birds '' creators plan a cookbook of egg recipes . The game 's creators hope to create the first entertainment franchise with 1 billion players .