NEW YORK ( CNN ) -- A female marketing executive is suing the chief executive officer of a famous toy manufacturer , accusing him of sexually harassing and assaulting her . Steiff CEO Martin Frechen denies all the allegations . Both the company , known as the makers of the original Teddy bears , and another executive named in the lawsuit also deny the allegations in the lawsuit . The plaintiff , Jane Collins , now 32 , joined Steiff as a temporary receptionist in 2000 . She became Frechen 's executive assistant in 2002 , when he was named CEO of Steiff North America . Collins ' lawsuit , filed Monday in New York state Supreme Court , contends that the harassment began in fall 2004 , shortly before Frechen was to leave for Germany . After Collins rebuffed Frechen 's advances in a hotel room and parking lot , he asked for her assistance in moving his wife 's car to a storage unit , where he raped her , Collins alleges in her court filings . Collins ' attorney , Chris Brennan , said his client was afraid that reporting the assault could jeopardize her job . She did not call police . `` I was a single mom at the time , and I simply could n't afford to lose this job , '' Collins said in a statement issued by her attorney . The suit alleges that Frechen 's unwanted advances continued after the assault , until as recently as February 2009 . `` I had put it out of my mind , because I thought there was nothing I could do , '' she said . Brennan said , `` The company had in place no policies and procedures to inform her otherwise . `` This is a company that makes millions a dollars a year here in North America , and they did n't invest a dollar in training or educating their employees on sexual harassment policy . '' Collins is seeking $ 80 million in damages . In addition to the allegations against Frechen , the suit alleges that the company , Margarete Steiff GmbH , Steiff North America Inc. and the company 's head of U.S. operations , James Pitocco , are culpable for failing to take appropriate measures to stop Frechen 's harassment after Collins reported his behavior . `` Steiff North America is committed to providing a safe and comfortable working environment for all of its employees . It does not comment on pending litigation . However , Steiff North America , Margarete Steiff and James Pitocco resolutely deny the allegations in Ms. Collins ' complaint and will vigorously defend the claims made by her in court , '' David Rosenthal , an attorney for the company , said in a statement . `` They are confident that when all of the facts and circumstances relevant to this case are revealed during this litigation , Ms. Collins ' claims will fail . '' Michael Rosen , attorney for Frechen , issued a similar statement on behalf of his client . `` Mr. Frechen believes the plaintiff 's claims are entirely without merit , '' he said . `` He intends to vigorously defend himself against these claims and believes he ultimately will prevail . '' Founded by German seamstress Margarete Steiff , the Steiff toy company produced its first plush animal , a felt elephant pincushion , in 1880 . In 1902 , Theodore Roosevelt was president when Steiff launched the plush bear that would become the company 's signature . Quickly dubbed `` Teddy 's bear , '' 3,000 Steiff bears -- now collectors items -- were sold worldwide that year . Collins , a mother of two , continues to work for Steiff as an assistant marketing manager .
Female manager sues company again , alleging sexual harassment and assault . Lawsuit also claims company did not stop the harassment after she complained . Steiff and CEO Martin Frechen deny all allegations .