GM 's vice president for North American sales , Mark LaNeve , says the separation is the result of discussions earlier in the year and is not related to the company 's campaign for $ 25 billion in loans from the federal government . Tiger Woods and GM are ending their nine - year endorsement association . General Motors searching for ` ` budget ' '' during difficult economy . Woods wants more personal time with wife , and a second child .
Tiger Woods and GM are ending their nine - year endorsement association . General Motors searching for ` ` budget ' '' during difficult economy . Woods wants more personal time with wife , and a second child .