Ed Bark : Jay Leno still No . 1 in late night for NBC , but is replacing him with Jimmy Fallon . He says NBC says it 's Fallon 's time , and that may have much to do with social media . He says Fallon , O'Brien can deliver it , other followers that Leno , and Fallon n't . Bark : Fallon and Kimmel also boast a number of `` viral videos '' with star supporting players ranging from first lady Michelle Obama to actor Ben Affleck . Network makes it clear that 's important . But can it turn social media back into power ?
Ed Bark : Jay Leno still No . 1 in late night for NBC , but is replacing him with Jimmy Fallon . He says NBC says it 's Fallon 's time , and that may have much to do with social media . He says Fallon , O'Brien can deliver it , other followers that Leno , and Fallon n't . Bark : Network makes it clear that 's important . But can it turn social media back into power ?