Apple 's new operating system does n't ask users to make such a leap of faith . Douglas Rushkoff : Apple 's new iOS represents incremental step into future . He says new design is right for a digital world ; it does n't rely on icons of physical world . Apple is following Microsoft in making this change in approach , Rushkoff says . Comment: Apple lost ability it had under Steve Jobs to force users to follow its lead .
Douglas Rushkoff : Apple 's new iOS represents incremental step into future . He says new design is right for a digital world ; it does n't rely on icons of physical world . Apple is following Microsoft in making this change in approach , Rushkoff says . Comment: Apple lost ability it had under Steve Jobs to force users to follow its lead .