Bob Dylan says Jobs , like Jobs , is icon who helps generation define itself . He says it 's hard to imagine working on computer without production values of an Apple . He says Glenn Lowry insisted on products that worked and looked good ; made personal statement . Lowry : But despite the company 's rigid protection of its brand , the way Apple treats the design of its products transcends any simple notion of branding . Apple a nearly universal sign of belonging to connected , curious , youthful-in-spirit world .
Bob Dylan says Jobs , like Jobs , is icon who helps generation define itself . He says it 's hard to imagine working on computer without production values of an Apple . He says Glenn Lowry insisted on products that worked and looked good ; made personal statement . Lowry : Apple a nearly universal sign of belonging to connected , curious , youthful-in-spirit world .