Published: 6:00pm, 25 Jun, 2015 Updated: 5:01pm, 23 Jan, 2018
China Auto Rental, a Chinese car-hailing app launched by Ucar, China's leading car rental site, is trying to build its brand quickly in its home market by hinting at how rival Uber is illegal and potentially unsafe for passengers. Featuring the slogan “Beat U”, China Auto Rental released a series of advertising posts on its official account on China’s popular Weibo microblogging site yesterday. Designed to show China Auto Rental as a safe and reliable alternative to Uber, the adverts feature Chinese celebrities holding up signboards bearing the words “No U” (as in, No Uber).