Apple News is paying publishers to let it unveil shows before they are offered to Facebook, YouTube and Twitter. BuzzFeed News has premiered three episodes of a show on Apple News a full week before being uploaded to the other platforms. It started running videos January and soon expanded its offering, but publishers have been hesitant to take part because of a lack of revenue so far. Meanwhile viewers of BuzzFeed News on Facebook have fallen from 45.4 million views in last year to just 11.3 million in March.
Apple News is paying publishers to let it unveil shows before they are offered to Facebook, YouTube and Twitter. BuzzFeed News has premiered three episodes of a show on Apple News a full week before being uploaded to the other platforms. It started running videos last year and soon expanded its offering, but publishers have been hesitant to take part because of a lack of revenue so far. Meanwhile viewers of BuzzFeed News on Facebook have fallen from 45.4 million views in January to just 11.3 million in March.