Amazon is hunting for the next Kim Kardashian or Kylie Jenner for its invitation-only Influencer Programme to harness the power of internet stars for ad campaigns. The online retail giant will examine applicants' number of followers, quality of posts, levels of user engagement and relevance to the Amazon site before they are given access to the Amazon Influencer Programme, currently in beta testing. Influencers can earn up to $US50,000 ($A75,000) a year from their posts on Amazon, which has more than 100 million monthly active users.
Amazon is hunting for the next Kim Kardashian or Kylie Jenner for its invitation-only Influencer Programme to harness the power of internet stars for ad campaigns. The online retail giant will examine applicants' number of followers, quality of posts, levels of user engagement and relevance to the Amazon site before they are given access to the Amazon Influencer Programme, currently in beta testing. According to a US survey by Linqia, 87% of marketers believed influencers were an effective method of creating authentic content.