Snapchat is expanding its production of original TV-style programming with the launch of Snap Originals. The firm's shows are seeing a regular audience despite Snapchat itself losing three million users in the second quarter of this year. The Originals brand will include scripted and docu-series programmes with six new shows planned for this month and six more being developed. In an interview on Thursday, Snap, which has been struggling to keep up with competition from Facebook Live, said it was "excited about our future as we continue to build out our content offering across all The existing app will promote the new shows.
Snapchat is expanding its production of original TV-style programming with the launch of Snap Originals. The firm's shows are seeing a regular audience despite Snapchat itself losing three million users in the second quarter of this year. The Originals brand will include scripted and docu-series programmes with six new shows planned for this month and six more being developed. To fund the project, six-second non-skippable video ads will appear in each new production and be sold either through Snaps Ad Manager or directly from the Snap sales team. The existing app will promote the new shows.