US social media giant Facebook has legally bypassed China's Great Firewall and generated approximately $5bn in advertising revenue in 2018, according to Pivotal Research Group. The figure accounted for around 10% of Facebook's total sales last year. In a report published on Monday, the company said that it had made more than $21bn (£15bn) from its Chinese business over the past five years.
US social media giant Facebook has legally bypassed China's Great Firewall and generated approximately $5bn in advertising revenue in 2018, according to Pivotal Research Group. The figure accounted for around 10% of Facebook's total sales last year. It followed the setting up of a unique experience centre with Shenzhen local partner Meet Social, one of seven official Facebook advertising resellers in China and, with the help of a state-run telco, it connects Chinese brands with the social media site's 2.3 billion users.