Mavrx booth at InfoAg 2017, Union Station Hotel, St. Louis, MO. The team at San Francisco, CA-based Mavrx has announced an initiative to increase access to advanced decision support tools in agriculture by opening it’s platform, free-of-charge, to the entire U.S. farm economy. “The Mavrx team and I are very excited to be opening our platform to the farm economy,” says CEO Max Bruner in a statement he texted to PrecisionAg® Professional moments before boarding a flight. Bruner says that in the immediate aftermath of soft launching this open access plan “with existing partners and customers” the outfit has already “doubled the unique acres that we will monitor in 2018 to 31 million, digitally connecting stakeholders from crop insurers, banks, ag retailers, and trusted advisors to the farm gate.” “Our goal,” Bruner says in closing. “Is to globally connect farmers to the ecosystem they need to achieve the highest yields and returns possible. We think this connection and choice will enhance farm services and the access farms have to uniquely tailored products that fit their crop production goals.” From the official Mavrx press release: Mavrx announced it is opening up its proprietary satellite-powered agricultural management platform to all members of the farm economy, empowering all agriculture stakeholders to bring cutting-edge technology to their fields at no cost. Over four years, Mavrx has built a platform that enables farm managers to optimize operations through a bird’s eye look at yield, planting, and equipment application data that incorporates in-season and historical satellite information. Mavrx is now the largest aerial imagery and analytics provider in agriculture, monitoring over 14 million acres. The company provides yield enhancing services to 30 different major crops — including corn, soybeans, wheat, cotton, sugarcane, and potatoes — in farmland across the U.S., Canada, Brazil, South Africa, Russia, Australia, New Zealand, and Argentina. The following tools are now available to all Mavrx users at no cost: Those seeking more granular field information will still be able to purchase premium aerial imaging services through Mavrx, leveraging the world’s largest manned aircraft imagery network. “This is a momentous step forward in our journey toward creating a more secure and flexible agricultural economy,” said Mavrx CEO Max Bruner. “By removing barriers to entry, we can expand platform access to those who can benefit, while rapidly increasing our technological capabilities and coverage. Ultimately, we will be able to offer affordable yield-enhancing services to every acre of agriculture in the world.” Matthew J. Grassi is Technology Editor for Greenhouse Grower and American Vegetable Grower. Matthew joined Meister Media Worldwide in 2012 and has held roles including Field Editor for CropLife and Senior Editor for PrecisionAg Professional. Matthew is a licensed drone pilot and an avid and experienced reporter of precision agriculture and other technology developments. See all author stories here.
Mavrx, a California-based agtech company, is to make available its decision-support software to the US agriculture industry. The free platform connects a variety of businesses, including farms, crop insurers, banks and agricultural retailers, to improve yields and profits for farmers. The platform uses satellite data to provide aerial imagery of farms and also provides more granular field information and analytics software. The firm currently monitors 31 million acres.