Irish start-up Pointy has raised $12 million in series B funding towards helping bricks and mortar retailers put their stock online. The company has build a "Pointy box" hardware gadget which connects to a store's barcode scanner to automatically put scanned items on a bespoke website for the retailer. Store pages are then search engine optimised to help local stores drive more retail, with very little extra overhead. The funding round was led by Polaris Partners and Vulcan Capital.
Irish start-up Pointy has raised $12m in series B funding towards helping bricks and mortar retailers put their stock online. The company has build a "Pointy box" hardware gadget which connects to a store's barcode scanner to automatically put scanned items on a bespoke website for the retailer. Store pages are then search engine optimised to help local stores drive more retail, with very little extra overhead. The funding round was led by Polaris Partners and Vulcan Capital.