Luxury retailers, including Burberry and Coach, are increasingly turning to digital mobile ads to ensure their brands stay on top in China's tricky consumer market. The slow uptake has been down to a lack of technology understanding and security fears. But the latest attack is likely to have an impact beyond just disrupting sales at luxury retailers. Searches for luxury brands were up 44% in 2015, while online sales in luxury items grew by 20% in 2015, making up 5% of China's $22.5bn domestic market. Chinese consumers account for 30% of all global luxury spending.
Luxury retailers, including Burberry and Coach, are increasingly turning to digital mobile ads to ensure their brands stay on top in China's tricky consumer market. The slow uptake has been down to a lack of technology understanding and security fears. The economic slowdown, coupled with the clampdown on "conspicuous consumption" has forced luxury brands to use platforms such as appchat Weibo and online platforms Tmall and JD.com. Searches for luxury brands were up 44% in 2015, while online sales in luxury items grew by 20% in 2015, making up 5% of China's $22.5bn domestic market. Chinese consumers account for 30% of all global luxury spending.