The majority of media broadcasters including ITV , Channel 4 and the BBC , have jointly signed a letter to The Guardian newspaper , calling on US technology giants to give UK public domain content more prominence . The letter aimed to dissuade the likes of Amazon , Netflix , Apple , Facebook and Google from promoting their own content on their increasingly popular channels , ahead of mainstream shows . The broadcasters wrote that TV remained the most trusted source of news for UK citizens , amid a proliferation of " fake news , echo chambers and social media filter bubbles " .
The heads of UK broadcasters including ITV, Channel 4 and the BBC, have jointly signed a letter to The Guardian newspaper, calling on US technology giants to give UK public service content more prominence. The move aims to dissuade the likes of Amazon, Netflix, Apple, Facebook and Google from promoting their own content on their increasingly popular channels, ahead of UK shows. The broadcasters wrote that TV remained the most trusted source of news for UK citizens, amid a slew of "fake news, echo chambers and social media filter bubbles".