The use of # ad and # sponsored Instagram posts increased by 44 % year - on - year in H1 , according to influencer marketing firm Buzzoole . Its report found that fashion ( 33 % ) , beauty ( 13 % ) , and food and beverage ( 13 % ) brands were the most prevalent on the social media platform , making up about 60 % of global sponsored content . Over 559,000 users were involved in an overall engagement of nearly one billion followers , with an average engagement per page of over a thousand , it added .
The use of #ad and #sponsored Instagram posts increased by 44% year-on-year in H1, according to influencer marketing firm Buzzoole. Its report found that fashion (33%), beauty (13%), and food and drink (13%) brands were the most mentioned on the social media platform, making up about 60% of global sponsored content. Over 559,000 creators were involved in an overall engagement of nearly one billion interactions, with an average engagement per post of over a thousand, it added.