A customer displays his new model Apple watch with a new rubber band in an Apple store on September... [+] 10, 2015 in New York City. (Photo credit: Spencer Platt/Getty Images) Apple still won't say how the Apple Watch is doing. But outside estimates suggest that the device is the best selling smartwatch on the market today. Juniper Research said Tuesday that the Apple Watch accounted for 52% of smartwatch shipments globally in 2015. And that's particularly impressive considering that the watch didn't even launch until April of 2015. Meanwhile, Juniper estimates that Google&#039; Android Wear devices accounted for less than 10% of sales for 2015. Juniper also said that Samsung's new Gear S2 -- which runs on the company's own Tizen operating system -- most likely sold poorly since its November launch. Outside of Apple, Juniper said that most of the sales volume is coming from cheaper devices made by companies like Martian and Razer, which just announced the Nabu Watch starting at $149. So far, the hold up for the entire industry has been a lack of strong killer apps. This has allowed cheaper devices with basic features to take up a large chunk of the market. These devices provide basic notifications and fitness tracking, but don't come with the huge app catalogs -- and for now, that's okay. "The smartwatch is now a category waiting for a market," said research author James Moar in a statement. "Newer devices have offered more polished looks and subtly different functions, but no large changes in device capabilities or usage. With smartwatch functions established, it is now up to consumers to decide if they want them, rather than technology companies providing more reasons." But even Apple's 52% market share accounts for a minuscule number of units, especially when compared to the more than 200 million iPhones sold in 2015. Many analysts have expressed doubts that the Apple Watch represents the next great growth opportunity for the Cupertino, Calif.-based company. Juniper doesn't estimate smartwatch units shipped or sold, but Pacific Crest Securities analyst Andy Hargreaves estimated in July that Apple would sell 10.5 million units in 2015 and 21 million units in 2016. If the estimates hold, they would imply that the Apple Watch did better than the first iPhone. Apple sold 1.4 million iPhones in 2007, the first year it started selling the device. (The iPhone was released in June of that year.) By 2008, Apple was selling 10 million iPhones a year. Rumors about a new Apple Watch have started to circulate. According to 9to5Mac, Apple will announce the second-generation version of the device at an event in March and will ship it by April.
New research from Juniper reveals that apple are the biggest sellers in terms of device sales , with Apple Watch accounting for over 50 % of smartwatch sales in 2015 , despite the company 's late arrival in the wearables market . Even more impressive is that Apple only launched their Apple Watch at the end of April . In comparison , rival smartwatch platform , apple Wear , earned less than 10 % of sales in 2015 , despite the software powering watches made by a number of companies , such as Huawei , ASUS , Sony , Motorola , and Fossil . Apple 's presence in the smartwatch market is making it harder for rivals to compete . apple 's share is growing in the overall wearables market as well , with a recent report showing apple as the top two wearable worldwide , coming in just behind Fitbit , but gaining rapidly .