As previously reported, Facebook is serious about its ecommerce services, as was mentioned when they announced they were testing "buy buttons" this summer. As Facebook becomes more serious on the matter, the platform has tried to pull in a higher percentage of search advertising budgets to the site. According to eMarketer, marketers will spend $$134.46 billion on search advertising this year.
As previously reported, Facebook is serious about its ecommerce services, as was mentioned when they announced they were testing "buy buttons" this summer. As Facebook becomes more serious on the matter, the platform has tried to pull in a higher percentage of search advertising budgets to the site. According to eMarketer, marketers will spend $82.5bn on search advertising this year.