RIA firms and wirehouses such as LinkedIn are seeking to harness the power of social media to monitor developments in their clients' lives that may require special financial attention. The bank is planning to add Facebook to its social media program, which currently enables financial advisers to create Wells Fargo and Twitter profiles to help boost business. The bank's brokerage unit said advisers active on social media outperform in terms of acquiring new clients and net new money.
RIA firms and wirehouses such as Wells Fargo are seeking to harness the power of social media to monitor developments in their clients' lives that may require special financial attention. The bank is planning to add Facebook to its social media program, which currently enables financial advisers to create LinkedIn and Twitter profiles to help boost business. The bank's brokerage unit said advisers active on social media outperform in terms of acquiring new clients and net new money.