The daily active user metrics from Snapchat have been examined by the Daily Beast, despite the company's stringent rules on secrecy. Snapchat's daily active users in Discover reached 178 million, according to five months' worth of confidential data covering Snap Maps, Memories, Geofilters, Discover, Audio, Chat and Stories from April to September last year. The app is largely used for chats rather than social connections, with Snap Maps being used by only 19 million users daily, a decline since its launch in June. A large-scale redesign of the app is being beta tested, with a public release due soon.
The daily active user metrics from Snapchat have been examined by the Daily Beast, despite the company's stringent rules on secrecy. Snapchat's daily active users in Q3 2017 reached 178 million, according to five months' worth of confidential data covering Snap Maps, Memories, Geofilters, Discover, Audio, Chat and Stories from April to September last year. The app is largely used for chats rather than social connections, with Snap Maps being used by only 19 million users daily, a decline since its launch in June. A large-scale redesign of the app is being beta tested, with a public release due soon.