Juniper Research’s complimentary whitepaper, Healthcare ~ The Future of Smartwatches, provides insight into how smartwatches are becoming medical devices, and discusses the trends shaping the market.
A new report from Juniper Research suggests that the fitness and fitness tracker products are , for all intents and purposes , competitive , with a hands - on impact on device pricing . Over 50 % of those not seeking to purchase a device would not pay more $ 99 , and those interested in purchasing a wearable device not wishing to pay more than $ 175 . Increasingly , fitness wearables are offering luxury smartwatch features such as notifications , and visa - versa , with some smartwatches offering more healthcare features .