Facebook has tightened its clampdown on “ dark ads ” by requiring every political ad in the UK to come from someone who has proved they exist in the country . The ads will also carry a disclaimer revealing the source of funding . When Facebook introduced the scheme in October , it was voluntary , but now ads which do not come from registered sources will be removed . Ads will be kept in a public digital library for five years , allowing them to be examined . A similar scheme to make news providers promoting their own stories anonymous as a political advertiser will end .
Facebook has completed its clampdown on “dark ads” by requiring every political ad in the UK to come from someone who has proved they live in the country. The ads will also carry a disclaimer revealing the source of funding. When Facebook launched the scheme in October, it was voluntary, but now ads which do not come from registered advertisers will be removed. Ads will be kept in a public advertising library for seven years, allowing them to be examined. A similar scheme to make news providers promoting their own stories register as a political advertiser will end.