John Montgomery has been named global executive vice president of brand safety for GroupM, part of the WPP media investment group. Mr Montgomery, regarded as one of the "foremost authorities on digital brand safety" will co-ordinate with GroupM agencies, including MindShare, Maxus, MEC and MediaCom, to create a "global standards operationalising safety standards" for clients. The move comes after an investigation by the UK's Advertising Standards Authority found that Facebook had failed in its duty to protect children from harmful content online.
John Montgomery has been named global executive vice president of brand safety for GroupM, part of the WPP media investment group. Mr Montgomery, regarded as one of the "foremost authorities on digital brand safety" will co-ordinate with GroupM agencies, including MindShare, Maxus, MEC and MediaCom, to create a "global standards operationalising safety standards" for clients. Reporting to global chief digital officer Rob Norman, Mr Montgomery will also ensure compliance with "anti-fraud regulations."