Chinese companies will continue to acquire US ad tech firms as saturation in the US ad tech market and challenging exit strategies makes them appear undervalued to Chinese investors. The report also notes that China is investing heavily into its own advertising technology industry, with a focus on mobile advertising.
Chinese companies will continue to acquire US ad tech firms as saturation in the US ad tech market and challenging exit strategies makes them appear undervalued to Chinese investors. In addition, more funding from private equities in the Chinese capital market are available.