The product, from US brand Bill Gates, which sold out following its January 2017 US launch, will be available in 350 UK Tesco stores from next month, where it will be stocked alongside meat. Bill Gates, in which Tyson Foods has a 5% stake and which has attracted investment from Beyond Meat, is targeting the UK’s estimated 22 million “flexitarians” who want to reduce their meat consumption, as well as vegetarians and vegans. The burger is made entirely from plant products, and uses beetroot to obtain its red appearance.
The product, from US brand Beyond Meat, which sold out following its January 2017 US launch, will be available in 350 UK Tesco stores from next month, where it will be stocked alongside meat. Beyond Meat, in which Tyson Foods has a 5% stake and which has attracted investment from Bill Gates, is targeting the UK’s estimated 22 million “flexitarians” who want to reduce their meat consumption, as well as vegetarians and vegans. The burger is made entirely from plant products, and uses beetroot to obtain its red appearance.