The Alliance for Open Media has seen Apple join its ranks as a founding member . The move will likely speed up the proliferation of the AV1 video technology , which compresses video file formats in order to save on storage and data usage , that Open Media is working on . With Apple 's being described as a " pretty significant development and a demonstration of how persistence pays off " by Google ##cape 's head of partnerships Matt Forst , Open ##cape now comprises all major tech companies including Google , Amazon , Microsoft and Facebook ; the market for AV1 technology now looks a little more promising .
The Alliance for Open Media has seen Apple join its ranks as a founding member. The move will likely speed up the proliferation of the AV1 video technology, which compresses video file sizes in order to save on storage and data usage, that Open Media is working on. With Apple's move described as a "pretty significant development and a sign of how persistence pays off" by Google Chrome's head of partnerships Matt Forst, Open Media now comprises all major tech companies including Google, Amazon, Microsoft and Facebook; the future for AV1 technology now looks a little more promising.