Hotel chain, Hyatt, is using Facebook Messenger as a social channel to communicate with its clients. Facebook launched Messenger support for businesses in monthly, and Hyatt was one of seven brands to test the tool. By using the Messenger service, customers are easily able to contact Hyatt in real-time to make reservations and request services. In addition to this, Hyatt has been using Twitter as a customer support channel, however, Facebook was identified as offering a much larger user base.
Hotel chain, Hyatt, is using Facebook Messenger as a social channel to communicate with its clients. Facebook launched Messenger support for businesses in March, and Hyatt was one of seven brands to test the tool. By using the Messenger service, customers are easily able to contact Hyatt in real-time to make reservations and request services. In addition to this, Hyatt has been using Twitter as a customer support channel, however, Facebook was identified as offering a much larger user base.