Waitrose 's annual food and beverage consumption report for 2019 has shown a significant improvement in UK consumers ' alcohol spending habits . These include more environmentally conscious choices such as refillable drinks or bring your own ; a rise in eastern European , English and Welsh wine sales , made possible by changing tastes and more investment ; a surge in low and non - alcohol drinks ; increased sales of cans rather than bottles of wine ; and a shift to big flavours over drinks by volume . The supermarket chain surveyed 2,000 people , not just retail customers , and backed its figures up with sales data and focus group results .
Waitrose's annual food and drink trends report for 2019 has shown a significant shift in UK consumers' alcohol spending habits. These include more environmentally conscious choices such as refillable drinks or bring your own; a rise in eastern European, English and Welsh wine sales, made possible by changing climates and more investment; a surge in low and non-alcohol drinks; increased sales of cans rather than bottles of wine; and a shift to big flavours over alcohol by volume. The supermarket chain surveyed 2,000 people, not just Waitrose customers, and backed its figures up with sales data and focus group results.