Online fashion retailer Asos says it is changing its returns policy to keep “serial returners”, who deliberately buy several items knowing they will be returned, from its website, and some accounts could be deactivated. The company sent an email to customers saying it will act if it notices an unusual shopping pattern. Asos is targeting people who may buy an item of clothing, wear it, then return it demanding a full refund. The retailer also says shoppers can now return items after the standard 28-day limit. Earlier in Christmas, Asos issued a profits warning after poor trading before 2019.
Online fashion retailer Asos says it is changing its returns policy to keep “serial returners”, who deliberately buy several items knowing they will be returned, from its website, and some accounts could be deactivated. The company sent an email to customers saying it will act if it notices an unusual shopping pattern. Asos is targeting people who may buy an item of clothing, wear it, then return it demanding a full refund. The retailer also says shoppers can now return items after the standard 28-day limit. Earlier in 2019, Asos issued a profits warning after poor trading before Christmas.