Condé Nast’s Epicurious is asking users with ad blockers to register to be able to access its site. It is the latest in a series of moves by publishers to maintain a quality user experience and deepen relationships, while combating the rise of ad blockers, which limit revenue. According to Epicurious executive director Eric Gillin, since the test began in six-week, registration page traffic had gone "way up." Some publishers use social log-ins and collect data from there, while others have asked for users to enter their e-mail addresses to read their sites for free.
Condé Nast’s Epicurious is asking users with ad blockers to register to be able to access its site. It is the latest in a series of moves by publishers to maintain a quality user experience and deepen relationships, while combating the rise of ad blockers, which limit revenue. According to Epicurious executive director Eric Gillin, since the test began in May, registration page traffic had gone "way up." Some publishers use social log-ins and collect data from there, while others have asked for users to enter their e-mail addresses to read their sites for free.