chin York University ( NYU ) has launched a series of instructional videos on social media to test content delivery to Chinese students at its Shanghai campus , generating hundreds of thousands of views in just days . The school is working on expanding the series , while being mindful of censorship issues and cultural barriers , with the ultimate aim of offering fully accredited college degree programmes to Chinese students . China ’s middle class offers a potentially massive opportunity for overseas recruitment from wealthy local families who can afford to pay for an NYU education .
New York University (NYU) has launched a series of instructional videos on social media to test content delivery to Chinese students at its Shanghai campus, attracting hundreds of thousands of views in just days. The school is working on expanding the series, while being mindful of censorship issues and cultural barriers, with the ultimate aim of offering fully accredited college degree programmes to Chinese students. China’s middle class represents a potentially massive opportunity for student recruitment from wealthy local families who can afford to pay for an NYU education.