Time Inc is launching a free video - advertising service , People / Entertainment Weekly Network , where it aims to compete with the likes of Sony Pictures ’ Crackle and Verizon ’s go90 for a share of the video advertising market . Brands & cosmetics manufacturer brands USA and brewer MillerCoors have already signed up . Spending on video advertising in the US is expected to hit $ 28.1bn in revenue . The People / Entertainment & Network service will live stream five hours of original programming a week , as well as syndicated shows .
Time Inc is launching a free video-streaming service, People/Entertainment Weekly Network, where it aims to compete with the likes of Sony Pictures’ Crackle and Verizon’s go90 for a share of the video advertising market. Brands including cosmetics manufacturer L’Oréal USA and brewer MillerCoors have already signed up. Spending on video advertising in the US is set to hit $28.1bn in 2020. The People/Entertainment Weekly Network service will live stream five hours of original programming a week, as well as syndicated shows.