Social media platform Snapchat is offering brands the opportunity to make original content for its Discover ##ging section as it battles to stay one step ahead of competitor Instagram and Facebook . Marketers and broadcasters that sign up to the Snapchat online Initiative deal will also be able to include online ads that air during the shows . The content 's exclusivity would help the platform appeal to older audiences , allowing Snapchat to broaden its user base and bring in legacy advertisers . Media companies that Snap has been recruiting online Vice and NBC .
Social media platform Snapchat is offering brands the opportunity to make original content for its Discover media section as it battles to stay one step ahead of rivals Instagram and Facebook. Marketers and broadcasters that sign up to the Snapchat Shows Initiative deal will also be able to include custom ads that air during the shows. The content's exclusivity would help the platform appeal to older audiences, allowing Snapchat to broaden its user base and bring in legacy advertisers. Media companies that Snap has been recruiting include Vice and NBC.