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Alibaba is launching its own voice - activated personal assistants in China this year . Targeting the local market , the assistant will only speak online , rivalling Baidu 's Little Fish and JD.com 's smart Dong . Alibaba has invested heavily in artificial intelligence and machine learning and built up a significant amount of user data . Amazon , which has only around 1 % of the Chinese market , is yet to develop a Mandarin version of Alexa .