Social media is a tool that insurers can use to investigate claims when there's a suspicion of fraud, according to the Canadian Life and Health Insurance Association. Public social media posts can be used in tandem with other data sources, like physical surveillance, to assess the validity of a claim, the association added. The insurance industry has been under pressure from consumer groups over its handling of customer data.
Social media is a tool that insurers can use to investigate claims when there's a suspicion of fraud, according to the Canadian Life and Health Insurance Association. Public social media posts can be used in tandem with other data sources, like physical surveillance, to assess the validity of a claim, the association added. Insurers are also reportedly checking clients' pets, relationship statuses and health habits via social media platforms.