Emogi , a messaging start - up that reaches 10 million users a day , has partnered with Moat , the web 's largest digital advertisement search engine and analytics company , to measure how consumers purchase branded emojis and stickers . Metrics include ad placement , in - view percentage and total exposure . However , as emoji formats differ across messaging platforms , defining a universal standard will be difficult . Some advertising agencies have stated they would like more research and analytics produced on the overall use of emojis .
Emogi, a messaging start-up that reaches 10 million users a day, has partnered with Moat, the web's largest digital advertisement search engine and analytics company, to measure how consumers use branded emojis and stickers. Metrics include ad impression, in-view percentage and total exposure. However, as emoji formats differ across messaging apps, creating a universal standard will be difficult. Some advertising agencies have said they would like more research and analytics produced on the overall use of emojis.