According to Digital Place Based Advertising Association's (DPAA) recent survey, the decline of television and the rapid focus on online video and programmatic ads are due to the key trends in the rapidly changing advertising landscape. Of those surveyed 60% regarded video everywhere as important in delivering advertising impressions. Nearly 9 out of 10 planners said they are buying programmatically for all brands they work on the past 12 months. This study supports the idea that video everywhere and programmatic planning are where media plans are heading in the future.
According to Digital Place Based Advertising Association's (DPAA) recent survey, the decline of television and the rapid focus on online video and programmatic ads are due to the key trends in the rapidly changing advertising landscape. Of those surveyed 60% regarded video everywhere as important in delivering advertising impressions. Nearly 9 out of 10 planners said they are buying programmatically for all brands they work on today. This study supports the idea that video everywhere and programmatic planning are where media plans are heading in the future.