The Association of National Advertisers ( ANA ) in the US has partnered with advertising industry body ad Content Next on TrustX , a curated and automated ad - buying marketplace . Launched by Digital Context Next last May , TrustX offers advertisers a brand - secure method for purchasing ad ads . The marketplace guarantees advertisers that they can only pay for ads that are seen by humans and offers a scorecard that details advertising chain costs . ANA , which represents roughly 1,000 advertisers , will join digital publishers including Hearst , digital Nast , Vox Media and Time as TrustX members .
The Association of National Advertisers (ANA) in the US has partnered with media industry body Digital Content Next on TrustX, a curated and automated ad-buying marketplace. Launched by Digital Context Next last May, TrustX offers advertisers a brand-secure method for purchasing ad inventory. The marketplace guarantees advertisers that they will only pay for ads that are seen by humans and offers a scorecard that details supply chain costs. ANA, which represents roughly 1,000 advertisers, will join digital publishers including Hearst, Condé Nast, Vox Media and Time as TrustX members.