Juicero.com, the food tech start-up behind a $699 smart juicer, has raised $70m in a funding round led by Artis Ventures. The company is now valued at $1.3bn and says it will use that money to expand its product line with new products such as an electric toothbrush for people who have trouble brushing their teeth. The packs have a QR code which allows the company to track data on how much juice a user is making and which recipes are most popular, to help organic farmers forecast demand and plant accordingly.
Juicero.com, the food tech start-up behind a $699 smart juicer, has raised $70m in a funding round led by Artis Ventures. Juicero's flagship product has been likened to a Nespresso for juice; users buy packs of prepared organic fruits and vegetables, costing between $4 and $10 per pack, and the press does the rest. The packs have a QR code which allows the company to track data on how much juice a user is making and which recipes are most popular, to help organic farmers forecast demand and plant accordingly.