Following its success in the US, Hearst is rolling out its "shared space" native digital ad product to all 84 of its markets, signalling a smarter move from offering advertorials and sponsored posts into "co-created editorial." The company believes that brand messaging must be well matched with editorials to ensure valuable and meaningful content for the user. The successful launch in the US saw digital revenue rise by 50% with unique visitors increasing by 35%.
Following its success in the US, Hearst is rolling out its "shared space" native digital ad product to all 84 of its markets, signalling a smarter move from offering advertorials and sponsored posts into "co-created editorial." The company believes that brand messaging must be well matched with editorials to ensure valuable and meaningful content for the user. The successful launch in the US saw digital revenue rise by 35% with unique visitors increasing by 50%.