AS Roma is partnering with Giphy as it continues to expand its social media offerings. The Serie A club follows Arsenal FC and Paris Saint-Germain in getting a verified channel on the platform, becoming the first Italian team to do so. The channel will offer playlists featuring stickers and animated images of players that fans can share. Roma’s use of Giphy since the last six months has helped it record 880 million views on social media overall, a higher figure than any of its domestic rivals.
AS Roma is partnering with Giphy as it continues to expand its social media offerings. The Serie A club follows Arsenal FC and Paris Saint-Germain in getting a verified channel on the platform, becoming the first Italian team to do so. The channel will offer playlists featuring stickers and animated images of players that fans can share. Roma’s use of Giphy since June 2016 has helped it record 880 million views on social media overall, a higher figure than any of its domestic rivals.