AOL UK has partnered with O2 Weve to offer advertisers hyper-targeted campaigns. The addition of first-party Weve data from 16 million O2 customers to AOL's own data should enable sharper targeting and help media owners focus on intent-based campaigns across titles including the The Huffington Post portfolio and Microsoft. The detailed data will help "anticipate what people might be interested in," according to Gavin Johnson, AOL's UK commercial director.
AOL UK has partnered with O2 Weve to offer advertisers hyper-targeted campaigns. The addition of first-party Weve data from 16 million O2 customers to AOL's own data should enable sharper targeting and help media owners focus on intent-based campaigns across titles including the Microsoft portfolio and The Huffington Post. The detailed data will help "anticipate what people might be interested in," according to Gavin Johnson, AOL's UK commercial director.