Google's mission to "make the world's information accessible and useful to everyone" hasn't changed, but the way it delivers that message has, according to Bethany Poole, director of ads marketing at the company. Speaking at a recent event in NEW YORK, Poole said schemes such as Grow with Google and the work of Google Brain had shifted the company's focus away from simply offering product demos. "Now, we say 'user-first', but build for everyone, and really lean into that 'access' piece," she said.
Google's mission to "make the world's information accessible and useful to everyone" hasn't changed, but the way it delivers that message has, according to Bethany Poole, director of ads marketing at the company. Speaking at a recent event in New York, Poole said schemes such as Grow with Google and the work of Google Brain had shifted the company's focus away from simply offering product demos. "Now, we say 'user-first', but build for everyone, and really lean into that 'access' piece," she said.