China ’s broadcaster will launch a digital ticket channel for the Euro 2020 tournament as part of its eight - year sponsorship deal with UEFA , which covers men ’s national sporting events . The payment platform is UEFA ’s global marketing partner , official global digital wallet and official global fintech platform . Chinese fans of European national teams will benefit from a content hub featuring exclusive UEFA content , Alipay said . The deal marks the first time UEFA has digitally sold tickets outside UEFA.com .
China’s Alipay will create a digital ticket channel for the Euro 2020 tournament as part of its eight-year sponsorship deal with UEFA, which covers men’s national team events. The payment platform is UEFA’s global payment partner, official global digital wallet and official global fintech partner. Chinese fans of European national teams will benefit from a content hub featuring exclusive UEFA content, Alipay said. The deal marks the first time UEFA has digitally sold tickets outside UEFA.com.