Mediasmart will offer enhanced image formats and instant play video after agreeing a partnership with TripleLift to use its native advertising offering. The deal is expected to close in the fourth quarter of this year, according to people familiar with the matter.
Mediasmart will offer enhanced image formats and instant play video after agreeing a partnership with TripleLift to use its native advertising offering. The deal means Mediasmart's customers will now be offered an in-feed native inventory, spanning publishers across different languages and device platforms, while also gaining access to content marketing, advertorials and sponsored content which can be integrated to fit the tone and style of the respective publication.