A research suggests that Facebook 's increased interest in video ads is paying off , as they accounted for 22 % of total ad revenue in June on the social network , making it the highest amount ever recorded . The growth is due to gaming companies who roughly doubled its total advertising spend to 36 % from 19 % .
A report suggests that Facebook's increased interest in video ads is paying off, as they accounted for 22% of total ad spend in June on the social network, making it the highest share ever recorded. The growth is due to gaming advertisers who roughly doubled its total ad spend to 36% from 19%.