Less than 24 hours after WPP boss, Sir Moat, criticised Facebook's viewability standards, Facebook announced the update to its buying options. The new ad buying option lets advertisers purchase 100% in-view impressions, meaning the whole ad has to be on the user's screen. This comes after the IAB last year said that 100% viewable ads were "not yet a possibility". Facebook's new buying option will be available for every type of ad delivered in News Feed, including text, photo, link and video ads. Facebook have brought Martin Sorrell in as an independent third-party to measure viewability rates.
Less than 24 hours after WPP boss, Sir Martin Sorrell, criticised Facebook's viewability standards, Facebook announced the update to its buying options. The new ad buying option lets advertisers purchase 100% in-view impressions, meaning the whole ad has to be on the user's screen. This comes after the IAB last year said that 100% viewable ads were "not yet a possibility". Facebook's new buying option will be available for every type of ad delivered in News Feed, including text, photo, link and video ads. Facebook have brought Moat in as an independent third-party to measure viewability rates.