A third of millennials say they do n't like rewards cards because they leave them with too many bills to pay , but 20 % said they 'd gladly provide their payment information via a mobile wallet , according to research from US mobile - payments provider Vantiv and Socratic Technologies . A separate survey by UK technology - based company TSG showed 37 % of millennials are " extremely willing " to be tracked by trusted providers . That 's 24 % more than so - called baby boomers . " When you have a population of consumers eager to receive mobile payments , but annoyed by loyalty cards , it makes sense to offer them a mobile rewards program , " said Tony Rose , director of product management : Mobile , at ##tribution .
A third of millennials say they don't like rewards programs because they leave them with too many cards to carry, but 20% said they'd gladly provide their membership information via a mobile wallet, according to research from US mobile-payments provider Vantiv and Socratic Technologies. A separate survey by UK technology-solutions company TSG showed 37% of millennials are "extremely willing" to be tracked by trusted merchants. That's 24% more than so-called baby boomers. "When you have a population of consumers eager to use mobile payments, but annoyed by loyalty cards, it makes sense to offer them a mobile rewards program," said Tony Rose, director of product management: Mobile, at Vantiv.