Digital agency Isobar – owned by Dentsu Aegis – is launching a consultancy service ahead of the forthcoming General Data Protection Regulation (GDPR), offering support to clients to ensure compliance and understanding. It is among several firms launching similar services, including marketing agency Scott Chapin, and IPG, which has trained 200 GDPR champions. Marcus Thomas, head of analytics and digital strategy at Scott Chapin, said the industry is in "wait-and-see mode" regarding the toughness of GDPR.
Digital agency Isobar – owned by Dentsu Aegis – is launching a consultancy service ahead of the forthcoming General Data Protection Regulation (GDPR), offering support to clients to ensure compliance and understanding. It is among several firms launching similar services, including marketing agency Marcus Thomas, and IPG, which has trained 200 GDPR champions. Scott Chapin, head of analytics and digital strategy at Marcus Thomas, said the industry is in "wait-and-see mode" regarding the toughness of GDPR.