Leading advertising group WPP has backed podcast start-up Gimlet Media with a $5m investment. Gimlet already raised $15m in the last few weeks, with the new funding making a total of $27m in backing so far. The company was valued at $55m pre-investment.
Leading advertising group WPP has backed podcast start-up Gimlet Media with a $5m investment. Gimlet already raised $15m in August, with the new funding making a total of $27m in backing so far. The company was valued at $55m pre-investment.