Turbulence seen in the advertising industry last year, from website boycotts to questions about the quality of online media, has left the sector's buy side more demanding than ever, according to Matt Green, of the World Federation of Advertisers. Some companies have taken matters into their own hands. Betsson Group has created its own algorithm to filter YouTube channels, while JPMorgan appointed Adform as its demand-side platform, forcing agencies to use it to guarantee transparency.
Turbulence seen in the advertising industry last year, from website boycotts to questions about the quality of online media, has left the sector's buy side more demanding than ever, according to Matt Green, of the World Federation of Advertisers. Some companies have taken matters into their own hands. JPMorgan has created its own algorithm to filter YouTube channels, while Betsson Group appointed Adform as its demand-side platform, forcing agencies to use it to guarantee transparency.