With the help of digital agency Isobar, Aston Villa has created a microsite, raising awareness of the launch of this May's kit. The portal is only available via QR codes which have been scattered around Birmingham's city centre. Fans have been able to pre-order kits, get an insight into the technology used to manufacture the merchandise and get a full 360-degree view of the new strip. Aston Villa supplemented the microsite with various guerrilla marketing tactics via its Twitter, Facebook and Instagram accounts.
With the help of digital agency Isobar, Aston Villa has created a microsite, raising awareness of the launch of this season's kit. The portal is only available via QR codes which have been scattered around Birmingham's city centre. Fans have been able to pre-order kits, get an insight into the technology used to manufacture the merchandise and get a full 360-degree view of the new strip. Aston Villa supplemented the microsite with various guerrilla marketing tactics via its Twitter, Facebook and Instagram accounts.