Ethereum-based blockchain technology tailored to the online advertising industry, adChain has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop a blockchain solution for the online advertising industry. Global advertising spending reached $542.55 billion in 2016, driven by bigger investments in digital advertising. In the U.S., digital accounts for about $60 billion of $183 billion total ad spending. Despite this, due to a lack of security, the industry loses billions of dollars a year. READ MORE OF THE ARTICLE AT CHAIN-FINANCE.COM
Ethereum-based blockchain technology provider adChain is partnering with blockchain venture studio ConsenSys to create a transparent system in which advertisers and publishers can operate and reduce fraud. Global advertising spend hit $542.55bn in 2016, with digital advertising making up $60bn of the total figure. "Fraud and inefficiencies in the supply chain cost the industry $8.2bn annually", said adChain, CEO of adChain.