Apple is readying itself for its first foray into the paid news subscription market with plans to dovetail integration of its newly acquired Texture magazine app within Apple News. Such a move would be one of the first signs of Apple staking a claim in the burgeoning content and services sector as it seeks to diversify away from hardware sales. Texture offers subscribers access to more than 200 magazines in return for $9.99 per month. Apple has set itself an ambitious target of growing sales of its services division by 23% to $30bn during the 2017 fiscal year, with a view to hitting $50bn by 2021. Last year Apple News offered publishers access to in app subscriptions for the first time.
Apple is poised to enter the paid news subscription market, with plans to integrate its newly acquired Texture magazine app with Apple News. Texture offers access to more than 200 magazines for a $9.99 per month subscription. Apple aims to grow sales in its services division by 23% to $30bn during the 2017 fiscal year, with a target of $50bn by 2021.