Australian online advertising expenditure increased by 43 % to $ 6.8bn this year ( preceding 30 June ) . General display advertising increased by 43.3 % to $ 2.5bn , largely driven by a 20 % growth in both desktop and mobile video advertising to $ 600 million . expenditure on search and directories also grew by 24 % , accounting for $ 3.1bn , with classifieds seeing a growth of 21 % to $ 1.2bn .
Australian online advertising expenditure increased by 29.7% to $6.8bn this year (preceding 30 June). General display advertising increased by 43.3% to $2.5bn, largely driven by a 55% growth in both desktop and mobile video advertising to $600m. Expenditure on search and directories also grew by 24%, accounting for $3.1bn, with classifieds seeing a growth of 21% to $1.2bn.