Asda 's chief customer officer , Andy ##son , has said the UK supermarket chain is losing all its agency relationships , citing a successful Christmas period in which sales rose by 5.3 % . Among the agencies on Asda 's roster are Saatchi & Saatchi , Momentum and Blue 449 . A spokesman for Asda said the review would result in " different outcomes " , while Murray said the retailer wanted to " fundamentally change the way our ecosystem works " . In 2016 , Asda spent £ 72.2 m ( $ 103 m ) on media , according to figures from ALF .
Asda's chief customer officer, Andy Murray, has said the UK supermarket brand is reviewing all its agency relationships, following a successful Christmas period in which sales rose by 5.3%. Among the agencies on Asda's roster are Saatchi & Saatchi, Momentum and Blue 449. A spokesman for Asda said the review could result in "different outcomes", while Murray said the retailer wanted to "fundamentally change the way our ecosystem works". In 2016, Asda spent £72.2m ($103m) on media, according to figures from ALF.