News publishers are increasingly targeting 18 to 24-year-olds, seeking to make subscribing a habit among the younger generation. The Telegraph said its fastest-growing subscriber segment is 18 to 34-year-olds following the redesign of its app. The Economist ran a campaign in January featuring articles about work and also held events at universities. In September, the Financial Times widened its free access to schools programme internationally, with schools in more than 70 countries now having signed up. Publishers are also adapting content for social platforms to try to make it more accessible to younger readers.
News publishers are increasingly targeting 18 to 24-year-olds, seeking to make subscribing a habit among the younger generation. The Telegraph said its fastest-growing subscriber segment is 18 to 34-year-olds following the redesign of its app. The Economist ran a campaign in September featuring articles about work and also held events at universities. In January, the Financial Times widened its free access to schools programme internationally, with schools in more than 70 countries now having signed up. Publishers are also adapting content for social platforms to try to make it more accessible to younger readers.