Norwich City have signed a record-breaking shirt sponsorship deal with online gambling operator Dafabet. The deal will see Dafabet feature on all three Norwich City kits, as well as incorporating its branding on the City Stand and across Carrow Road, for the next three seasons. Norwich's Chief Operating Officer Ben Kensell said the deal was a game-changer and moving to the Premier League meant the club would be exposed to a global audience. The club won't reveal exactly how much the deal is worth, but say it's well over double any previous shirt sponsorship. Ben Kensell explains more here to our Sports Correspondent Donovan Blake. This really is an exceptional deal for Norwich City Football Club. Not only is it the most lucrative partnership the Club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self financed club. Something we are constantly striving to be in everything we do. – City’s Chief Operating Officer, Ben Kensell Norwich say Dafabet have a strong heritage within sport sponsorship, particularly within the Premier League and Scottish Premier League, having featured on the shirts of Sunderland, Burnley, Aston Villa and Fulham, as well as recently signing a new five-year extension with Scottish Champions Celtic. Their branding is also associated with snooker, boxing and motor sports, amongst others. Everyone at Dafabet is delighted that we are now to be associated with Norwich City Football Club. We are proud of our past association with the Premier league, but we are even more proud to begin the new season with a partner steeped in history and tradition and a club that is highly respected for its sporting values. For us, this is the start of a very long relationship.” – Dimitris Karatzas, Chief Executive of Dafabet
Fulham has signed a record three-season shirt sponsorship deal with online gambling company Dafabet. While the terms of the deal weren't disclosed, the club said it was valued at more than double any previous agreement. The Dafabet brand will appear on all three of the club’s kits as well as at the Carrow Road stadium.