Stefano Pessina (WBA) will receive advertising and marketing services from WPP, it has been confirmed. In 2016, WBA spent almost $600m in advertising expenses, the healthcare and pharmacy firm's annual report stated. Stefano Pessina's CEO, Walgreens Boots Alliance, said: "We have grown rapidly, so too have our marketing and communication needs, and this multidimensional model and new way of working will better support our vision." WPP will oversee and develop multiple marketing and communications channels for WBA's retail and wholesale businesses, as well as for its health and beauty product brands.
Walgreens Boots Alliance (WBA) will receive advertising and marketing services from WPP, it has been confirmed. In 2016, WBA spent almost $600m in advertising expenses, the healthcare and pharmacy firm's annual report stated. Walgreens Boots Alliance's CEO, Stefano Pessina, said: "We have grown rapidly, so too have our marketing and communication needs, and this multidimensional model and new way of working will better support our vision." WPP will oversee and develop multiple marketing and communications channels for WBA's retail and wholesale businesses, as well as for its health and beauty product brands.