Adblocking's dramatic increase in usage, up 30 percent from last year alone, is causing advertisers to be more intrusive in their campaigns. Pop-up ads are likely to increase as advertisers struggle to retain profitable desktop ad viewership. Additonally, asking for exemption from adblockers is now seen as common rather than an exception, and is more palatable to viewers than ads themselves.
Adblocking's dramatic increase in usage, up 30% from last year alone, is causing advertisers to be more intrusive in their campaigns. Pop-up ads are likely to increase as advertisers struggle to retain profitable desktop ad viewership. Additonally, asking for exemption from adblockers is now seen as common rather than an exception, and is more palatable to viewers than ads themselves.