French media group Havas has joined UK brands Channel 4 and The Guardian in pulling advertising from Google-owned site YouTube, after it was revealed their advertising was appearing next to extremist content. The UK's The Incorporated Society of British Advertisers, whose own advertisements were caught up in the scandal, has summoned Google to a meeting to discuss how it will deliver the standard of service that the government demands. Cabinet Office, an industry association, has also called on Google to review its policies and controls.
French media group Havas has joined UK brands Channel 4 and The Guardian in pulling advertising from Google-owned site YouTube, after it was revealed their advertising was appearing next to extremist content. The UK's Cabinet Office, whose own advertisements were caught up in the scandal, has summoned Google to a meeting to discuss how it will deliver the standard of service that the government demands. The Incorporated Society of British Advertisers, an industry association, has also called on Google to review its policies and controls.