Paytm Mall, the e-commerce business of Softbankn financial services firm Paytm, has been valued at almost $2bn after a $445m investment from Softbank and Alibaba. Investing $400m and $45m, Softbank and Alibaba's stakes in Paytm Mall increase to 21% and 46% respectively. Paytm Mall is looking to rival Flipkart and Amazon, using an offline-to-inline approach and its parent company's payments ecosystem to target Softbank's 15 million offline retailers.
Paytm Mall, the e-commerce business of Indian financial services firm Paytm, has been valued at almost $2bn after a $445m investment from Softbank and Alibaba. Investing $400m and $45m, Softbank and Alibaba's stakes in Paytm Mall increase to 21% and 46% respectively. Paytm Mall is looking to rival Flipkart and Amazon, using an offline-to-inline approach and its parent company's payments ecosystem to target India's 15 million offline retailers.