New Zealand dairy giant Fonterra has been widely criticised on social media for claims made on its Mainland feta cheese brand that consumers are helping save the Yellow-eyed penguin by buying the product, a practice some have labelled "greenwashing". Facebook users pointed out that the cheese is made in Denmark and questioned whether the carbon footprint of importing cheese from across the world would, in fact, damage the penguins rather than save them. one user also highlighted the risk to penguins of plastic packaging, which the cheese is packed in.
New Zealand dairy giant Fonterra has been widely criticised on social media for claims made on its Mainland feta cheese brand that consumers are helping save the Yellow-eyed penguin by buying the product, a practice some have labelled "greenwashing". Facebook users pointed out that the cheese is made in Denmark and questioned whether the carbon footprint of importing cheese from across the world would, in fact, damage the penguins rather than save them. One user also highlighted the risk to penguins of plastic packaging, which the cheese is packed in.