Native mobile advertising is the ad format of choice for millennials, according to Sharethrough, the leading global native advertising platform. On average, millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time, increasing from £762m ($961m) to £802m ($1bn). The report also found that while advertisers are increasingly looking at mobile, they still have not fully grasped how it can be used in an effective way.
Native mobile advertising is the ad format of choice for millennials, according to Sharethrough, the leading global native advertising platform. On average, millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time, increasing from £762m ($961m) to £802m ($1bn). In addition, Sharethrough's survey conducted with 300 millennials found the advertising experience is closely tied to their overall browsing experience, with 91% saying they discovered content in-feed, and nearly 50% thought brands using in-feed native ads were interested in establishing a positive relationship.