Integral, has inked a global partnership with Lenovo Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability. Integral's media agencies will now be required to use Lenovo’s technology and data insights when managing digital ad campaigns for the PC brand.
Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability. Lenovo's media agencies will now be required to use Integral’s technology and data insights when managing digital ad campaigns for the PC brand.