Sony 's developer Education wing is turning to crowdfunding site Indiegogo to soft launch its first US product , coding toy Koov . Children can use the software to create custom - designed models or make their own devices . Priced at $ 359 for the starter toy and $ 499 for the advanced one , it is more expensive than its nearest rival , while the toy 's lack of open - sourcing has come under criticism from some critics , who argue coding is not sufficiently different from other toy kits already on the market .
Sony's Global Education wing is turning to crowdfunding site Indiegogo to soft launch its first US product, coding toy Koov. Children can use the software to create pre-designed models or make their own devices. Priced at $359 for the starter kit and $499 for the advanced one, it is more expensive than its Lego rival, while the toy's lack of open-sourcing has come under fire from some critics, who argue Koov is not sufficiently different from other coding kits already on the market.