Over recent months, Facebook has increased the number of ad impressions served to Instagram users to help generate further revenue. This saw Brand Networks serve 650 million ad impressions on the platform during August 2015, doubling to 100 million in September, before reaching approximately 50 million impressions during December 2015. Brand Networks predicts that ad impressions may hit the one billion mark by March 2016. Instagram found that the majority of these ads were video ads rather than banner ads, and that in terms of spend, fashion outpaced real estate and travel ads in targeting Instagram users.
Over recent months, Facebook has increased the number of ad impressions served to Instagram users to help generate further revenue. This saw Brand Networks serve approximately 50 million ad impressions on the platform during August 2015, doubling to 100 million in September, before reaching 650 million impressions during December 2015. Brand Networks predicts that ad impressions may hit the one billion mark by March 2016. Instagram found that the majority of these ads were video ads rather than banner ads, and that in terms of spend, fashion outpaced real estate and travel ads in targeting Instagram users.