Cheddar is joining forces with WeWork to scale its on-air guest booking operation. It's building remote studios in WeWork offices around the country, and eventually around the globe, to bring more TV-quality live shots to the network's weekday live programming slate. The Cheddar team will go live with its first-ever daily broadcast from a WeWork location today in Hollywood. Why it matters: It's a cost effective way for Cheddar to scale its digital TV business at the local, national and global levels. And it's a good example of how technology is upending the traditional TV business. Cheddar's strategy has thus far been to scale as quickly as possible at low cost. It's relied on strategic partnerships with established media entities to do so. The partnership is a first for WeWork as well. " "This deal is a good example of the way that we can start to program our own physical space while simultaneously offering a great opportunity for our members to share their stories with the world," says WeWork Vice Chair Michael Gross.
Digital streaming service provider Cheddar has signed a deal to locate remote sites in WeWork offices throughout the uk so it can feature more content on its programmes . Cheddar CEO John Steinberg said the company hopes to add between five and six locations in 2018 through the partnership , giving " us more edge against competitors by allowing us to have the remote broadcast scale of a major cable network " . New sites will initially be located across the US but London and Asia are being looked at as later possibilities .