Wednesday 27-03-2019 10:00 Music Streaming Soundcloud Targetspot Open audio platform SoundCloud has teamed up with Targetspot, a digital audio advertising platform, to work together on advertising in France, Germany, and The Netherlands. The agreement, which expands on an existing partnership between the pair in each of markets, enables advertisers to access SoundCloud’s audio and video inventory programmatically and directly in the European countries exclusively through Targetspot. “Since launching our ad-supported businesses in France, Germany, and The Netherlands, Targetspot has been a great partner, helping us make it easy for advertisers locally to connect with our young, influential audience who are passionate music lovers,” said Michael Weissman, chief operating officer at SoundCloud. “This new exclusive agreement continues to provide advertisers Targetspot's best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.” Earlier this month, SoundCloud inked a Canadian advertising deal with DAX, the programmatic audio advertising arm of UK radio company Global, enabling advertisers to access SoundCloud’s inventory directly through DAX in the North American market. The pair were already partnering in the UK. This followed partnerships with ad tech company AppNexus and streaming music service Pandora last year. The AppNexus deal made SoundCloud’s inventory available via the AppNexus Marketplace globally, while Pandora become SoundCloud’s exclusive US advertising and sales representation.
Soundcloud is expanding its partnership with digital audio advertising service Targetspot for advertising work across key European markets . The deal lets advertisers access the online retailer ’s audio and video inventory programmatically and directly via Targetspot in France , Germany and the Netherlands . Soundcloud said Targetspot had already helped connect advertisers with its primarily youthful demographic of committed music retailers in the countries . It is confident the partnership will help its continued growth in sales .