Bloomberg Media is set to recruit up to 15 people by the end of the year as it focuses on offering an end-to-end strategic ad services solution, according to CCO Andrew Benett. He believes Bloomberg's rich seam of data, gathered both from subscribers and Bloomberg Intelligence, gives it the edge over most agencies as it seeks to woo brands to its services. The company has been looking for a way to expand beyond traditional advertising into new areas such as video ads that can be delivered directly through mobile devices.
Bloomberg Media is set to recruit up to 15 people by the end of the year as it focuses on offering an end-to-end strategic ad services solution, according to CCO Andrew Benett. He believes Bloomberg's rich seam of data, gathered both from subscribers and Bloomberg Intelligence, gives it the edge over most agencies as it seeks to woo brands to its services. Atlantic Media Strategies and Virtue are among the companies also expanding their strategic ad services.