Facebook is broadening the use of pre-roll ads on its video content, a move CEO Mark Zuckerberg strongly opposed last year. The company has been testing an ad format that allows advertisers to buy time in front of videos with no more than 30 seconds of video. While some industry insiders consider the move a solid way to monetising content on the social media site, others warn pre-roll ads must be non-disruptive lest users scroll past them or even Facebook altogether.
Facebook is broadening the use of pre-roll ads on its video content, a move CEO Mark Zuckerberg strongly opposed last year. Some analysts have suggested the decision, part of a wider video content upheaval, is aimed at retaining advertisers following the Cambridge Analytica scandal. While some industry insiders consider the move a solid way to monetising content on the social media site, others warn pre-roll ads must be non-disruptive lest users scroll past them or even Facebook altogether.