The number of online interactions on app’s UK mobile Facebook fell by 38% between June 2018 and June 2019, according to analytics company Mixpanel. Interactions, which occur when users click on an ad or link, declined in seven of those 12 months, with an average monthly decline of 2.6%. Mixpanel’s analysis suggests that users are spending less time in the Facebook, or using it more passively. app’s statistics indicate a steady increase in active users in Europe. In July 2018, an unexpected fall in European users removed $120bn from the company’s market value in a day.
The number of online interactions on Facebook’s UK mobile app fell by 38% between June 2018 and June 2019, according to analytics company Mixpanel. Interactions, which occur when users click on an ad or link, declined in seven of those 12 months, with an average monthly decline of 2.6%. Mixpanel’s analysis suggests that users are spending less time in the app, or using it more passively. Facebook’s statistics indicate a steady increase in active users in Europe. In July 2018, an unexpected fall in European users removed $120bn from the company’s market value in a day.