Google is launching its store - visits gauge in 2018 to help retailers measure the impact of their online advertising campaigns on offline sales . Previously rolled out in Australia and Japan within the Asia Pacific region , Google 's system relies on aggregated and anonymised data through use of its Location History tool to offer an accurate assessment of customer store visits . The feature is available on Search , mobile and Display campaigns , and is set to be extended to enable TrueView campaigns to measure the impact of video sales .
Google is launching its store-visits gauge in Singapore to help retailers measure the impact of their online advertising campaigns on offline sales. Previously rolled out in Australia and Japan within the Asia Pacific region, Google's system relies on aggregated and anonymised data through use of its Location History function to offer an accurate assessment of customer store visits. The feature is available on Search, Shopping and Display campaigns, and is set to be extended to YouTube TrueView campaigns to measure the impact of video ads.