Many consumers are changing shopping habits for environmentally friendly products, with 37% willing to pay 5% more for brands which protect the environment, according to a report from consumer intelligence agency Toluna. Half of the 1,000 consumers surveyed reported to be 'very' or 'extremely' environmentally conscious, while 51% believe companies becoming more eco-friendly is more important than government regulations. Notably, 45% of those aged 55 find climate impact to be very important for product purchases, but only 14% of those aged 18-34+ are of the same opinion.
Many consumers are changing shopping habits for environmentally friendly products, with 37% willing to pay 5% more for brands which protect the environment, according to a report from consumer intelligence agency Toluna. Half of the 1,000 consumers surveyed reported to be 'very' or 'extremely' environmentally conscious, while 51% believe companies becoming more eco-friendly is more important than government regulations. Notably, 45% of those aged 18-34 find climate impact to be very important for product purchases, but only 14% of those aged 55+ are of the same opinion.