Twitter acquired the Yes mobile app last week and appointed Yes' CEO and founder, Keith Coleman, its new VP of product, possibly charged with helping to tackle Twitter's problems with monetisation amid increased competition and slowing user growth. Coleman spent over ten years at Google building well-known product including Gmail and Inbox before creating Yes. He will be the fifth Twitter VP of product since 2014 and the third this year. The move comes as a surprise given that Facebook has been trying for some time now to get more people on its platform by offering them an alternative way to interact with their friends through social media. so staff "can focus entirely on our new efforts", said a statement from Twitter.
Twitter acquired the Yes mobile app last week and appointed Yes' CEO and founder, Keith Coleman, its new VP of product, possibly charged with helping to tackle Twitter's problems with monetisation amid increased competition and slowing user growth. Coleman spent over ten years at Google building well-known product including Gmail and Inbox before creating Yes. He will be the fifth Twitter VP of product since 2014 and the third this year. Yes's two apps - Frenzy and WYD - will be shut down so staff "can focus entirely on our new efforts", said a statement from Twitter.