Asia Pacific Media Exchange (Asia PacificMX) has announced a deal with Dentsu Aegis Network (DAN) to bring programmatic advertising to Thailand. The state will be the first country on the continent to embrace the format. Under the agreement, Dentsu Aegis Network's clients will be the first to have access to high-value, 'first-look' advertising assets via an automated platform. Asia Pacific MX offers programmatic advertising assets from pay per view networks via an algorithm-based platform.
Asia Media Exchange (AsiaMX) has announced a deal with Dentsu Aegis Network (DAN) to bring programmatic advertising to Thailand. The state will be the first country on the continent to embrace the format. Under the agreement, Dentsu Aegis Network's clients will be the first to have access to high-value, 'first-look' advertising assets via an automated platform. Asia MX offers programmatic advertising assets from pay per view networks via an algorithm-based platform.