Paris Saint-Germain (PSG) has signed a four-year deal with Italy's Fashion Box, under which its Replay brand will become the club’s official denim partner. The agreement is worth $1.1m (between €1m) and €1.5m per season, L’Equipe reported. It covers intellectual property, marketing and digital rights. Additionally, the organisations will co-produce a range of premium garments, which will be available from PSG and Replay in 2020.
Paris Saint-Germain (PSG) has signed a four-year deal with Italy's Fashion Box, under which its Replay brand will become the club’s official denim partner. The agreement is worth between €1m ($1.1m) and €1.5m per season, L’Equipe reported. It covers intellectual property, marketing and digital rights. Additionally, the organisations will co-produce a range of premium garments, which will be available from PSG and Replay in 2020.