Yahoo7 has launched a new mobile advertising format in Australia, Mobile Interscroller with Haptic Feedback, that simulates the sensation of touch via mobile phone vibrations, a new technology that can reportedly double brand recall in consumers compared to standard mobile advertisements. The Australian government is looking into whether or not it should regulate digital advertising, and this could be one way for them to do so.
Yahoo7 has launched a new mobile advertising format in Australia, Mobile Interscroller with Haptic Feedback, that simulates the sensation of touch via mobile phone vibrations, a new technology that can reportedly double brand recall in consumers compared to standard mobile advertisements. Launch partner Kimberly-Clark Australia is creating mobile advertising for Snugglers, one of its leading brands.