Flurry, which was launched in February 2014, is an ad marketplace which allows marketers to buy ads that run on Yahoo properties, as well as other websites and apps. The company plans to incorporate video ads at some point, but for the minute the platform's focus is mobile ads following its acquisition of mobile ad company, Yahoo Gemini, last year. Yahoo executives believe Gemini has a big role to play in the company's future, and it appears to be gaining traction in the market.
Yahoo Gemini, which was launched in February 2014, is an ad marketplace which allows marketers to buy ads that run on Yahoo properties, as well as other websites and apps. The company plans to incorporate video ads at some point, but for the minute the platform's focus is mobile ads following its acquisition of mobile ad company, Flurry, last year. Yahoo executives believe Gemini has a big role to play in the company's future, and it appears to be gaining traction in the market.