New data collected by InfoScout, a research firm, has shown that purchases made using Apple Pay on Black Friday this year were down 50% from last year. The decline in sales is not surprising, given the fact that many shoppers are still trying to get used to Apple’s new payment system.
New data collected by InfoScout, a research firm, has shown that purchases made using Apple Pay on Black Friday this year were down 50% from last year. In-app payments were not tracked but the findings are significant, as they indicate a lack of widespread adoption of the service, despite the mobile wallet being available on more devices and in more retail outlets this year.