Europeans are less inclined to pay for online news than Americans, according to research from the Reuters Institute. Some 90% of readers in Germany and 89% in Finland said they were unlikely to pay for news in the future, compared with 79% in the US. The study also found that people who read more international newspapers tended to be younger – those aged between 18 and 34 years old spent an average of three hours a day reading foreign newspapers, while older adults In the US 16% of consumers paid for online news last year, as opposed to 33% who paid for a digital video service such as Netflix.
Europeans are less inclined to pay for online news than Americans, according to research from the Reuters Institute. Some 90% of readers in Germany and 89% in Finland said they were unlikely to pay for news in the future, compared with 79% in the US. Globally, more than half (54%) of readers said they saw no point in paying for online news as they can already get the information for free. In the US 16% of consumers paid for online news last year, as opposed to 33% who paid for a digital video service such as Netflix.