Marketers spent a record $17.6bn on digital advertising in Q3 2016, a 20% YoY increase, according to the Interactive Advertising Bureau (IAB). Not including Q4, marketers spent $50.3bn on display, video, social and search advertising in 2016, a record considering that only $59.6bn was spent in the entirety of 2015. The growth is driven by an increase in spending for display ads from $1.4bn, which grew at a compound annual rate (CAGR) of over 50% since Q4 2015, while video ad spend increased more Mobile currently represents 47% of all digital ad spending.
Marketers spent a record $17.6bn on digital advertising in Q3 2016, a 20% YoY increase, according to the Interactive Advertising Bureau (IAB). Not including Q4, marketers spent $50.3bn on display, video, social and search advertising in 2016, a record considering that only $59.6bn was spent in the entirety of 2015. According to the IAB, mobile and digital video is at the forefront of ad spending as the internet is seen as the best way to connect with modern audiences on the move. Mobile currently represents 47% of all digital ad spending.