According to research from Go Ultra Low, (the British Government and industry campaign to promote electric vehicles (EVs)), the EV market in the UK could take off overnight if all of the motorists who claim to be interested in EVs were to make the switch. Research and subsequent analysis showed that at least 500k British motorists were better suited to an EV, because almost half of the 2k surveyed drive less than 15 miles per day, and 98% claimed to drive less than 100 miles per day. The study also found that there was a significant difference between those drivers who said they would buy an EV but never actually did so and those who bought one within two years after being approached by their Go Ultra Low is now embarking on a new nationwide print and broadcast advertising campaign to demonstrate how EVs are “fun and exciting to drive.”
According to research from Go Ultra Low, (the British Government and industry campaign to promote electric vehicles (EVs)), the EV market in the UK could take off overnight if all of the motorists who claim to be interested in EVs were to make the switch. Research and subsequent analysis showed that at least 500k British motorists were better suited to an EV, because almost half of the 2k surveyed drive less than 15 miles per day, and 98% claimed to drive less than 100 miles per day. Furthermore, the survey showed that a major purchase decision for most car buyers was low running costs and fuel efficiency. Go Ultra Low is now embarking on a new nationwide print and broadcast advertising campaign to demonstrate how EVs are “fun and exciting to drive.”