Instagram is looking to increase revenue from its Stories feature by integrating its full-screen Canvas ad format into it, as well as adding an uploading tool. Brands can use features such as face filters, boomerangs and drawing tools to create ads. Instagram is also allowing Stories to be added to Audience Network, Instagram and Facebook campaigns. Brands are using the Stories feature more and more; in the past month alone, more than 50% of businesses on Instagram posted a story.
Instagram is looking to increase revenue from its Stories feature by integrating its full-screen Canvas ad format into it, as well as adding an uploading tool. Brands can use features such as face filters, boomerangs and drawing tools to create ads. Instagram is also allowing Stories to be added to Facebook, Instagram and Audience Network campaigns. Brands are using the Stories feature more and more; in the past month alone, more than 50% of businesses on Instagram posted a story.