When Alana Branston and Ali Kriegsman wanted a short-term location to test Bulletin, a retail format that provides shop space for entrepreneurs, they set their sights high, first in Williamsburg, Brooklyn, then Manhattan’s Nolita neighborhood and now the Flatiron District. Just a few years ago, landlords likely would have turned away this young retail business in favor of a tenant willing to hunker down for a decade or longer. But...
Pop - up stores on short notice are becoming more widespread in New York , with 20 % of retail leases granted in the third quarter being for three months or less , compared with under 5 % over the same period the previous year . " There is a space between the old retail model and the new model , and in that space people are trying to figure out what they are doing , " said Robin Zendell , the CEO of financial services firm Robin Zendell & Associates . Shorter licenses are granted to tenants as well as they mean properties remain occupied between longer - term tenants .