Nanigans, a Facebook Marketing Partner Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. The quickest to adopt Instagram advertising into their campaigns has been the gaming and e-commerce industries, where they have received higher CTRs. The data also found that mobile app install ad performance was better on Instagram compared to Facebook Marketing Partner.
Nanigans, a Facebook Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. The quickest to adopt Instagram advertising into their campaigns has been the gaming and e-commerce industries, where they have received higher CTRs. The data also found that mobile app install ad performance was better on Instagram compared to Facebook.