Social media platform Snapchat is offering brands the opportunity to make original content for its Discover media section as it battles to stay one step ahead of rivals Instagram and Facebook. The company said on Tuesday that it would be adding a new feature called “Stories” to its Discover section, which will allow users to create short videos with their own images or videos. Initiative deal will also be able to include custom ads that air during the shows. The content's exclusivity would help the platform appeal to older audiences, allowing Snapchat to broaden its user base and bring in legacy advertisers. Media companies that Snap has been recruiting include Vice and NBC.
Social media platform Snapchat is offering brands the opportunity to make original content for its Discover media section as it battles to stay one step ahead of rivals Instagram and Facebook. Marketers and broadcasters that sign up to the Snapchat Shows Initiative deal will also be able to include custom ads that air during the shows. The content's exclusivity would help the platform appeal to older audiences, allowing Snapchat to broaden its user base and bring in legacy advertisers. Media companies that Snap has been recruiting include Vice and NBC.