Digital ad spend in the US will grow 15.9% this year, with Facebook's ad revenue projected to jump 32.1% and Google's by 14.8%, according to eMarketer. Most of Google's income comes from search, for which it claims $28.5bn of the $36.7bn market. However, by next year, Google's search revenues are expected to bring in $32.4bn of the forecasted $40.5bn industry. For the mobile ad market, Google comprises 32.4% of spend, while Facebook generates 24.6%. EMarketer noted that Facebook-owned Snap will make up 20% of its parent company's US mobile revenue this year, up from 15% last year.
Digital ad spend in the US will grow 15.9% this year, with Facebook's ad revenue projected to jump 32.1% and Google's by 14.8%, according to eMarketer. Most of Google's income comes from search, for which it claims $28.5bn of the $36.7bn market. However, by next year, Google's search revenues are expected to bring in $32.4bn of the forecasted $40.5bn industry. For the mobile ad market, Google comprises 32.4% of spend, while Facebook generates 24.6%. EMarketer noted that Facebook-owned Instagram will make up 20% of its parent company's US mobile revenue this year, up from 15% last year.