Snapchat has launched Snapchat Storytellers, a scheme that will enable brands to be promoted by five of the most popular online content makers. It's expected the creators and influencers will drive business by making higher-quality ads. Snapchat is struggling to improve finances after losing $385m in the last quarter, when it missed revenue forecasts. Competition from Facebook’s version of Snapchat's Stories and WhatsApp squeezed growth to 2.9 percent. With YouTube already sharing ad revenue and Facebook hosting ads for creators, critics have said Storytellers looks half-hearted in comparison.
Snapchat has launched Snapchat Storytellers, a scheme that will enable brands to be promoted by five of the most popular online content makers. It's expected the creators and influencers will drive business by making higher-quality ads. Snapchat is struggling to improve finances after losing $385m in the last quarter, when it missed revenue forecasts. Competition from Facebook’s version of Snapchat's Stories and WhatsApp squeezed growth to 2.9%. With YouTube already sharing ad revenue and Facebook hosting ads for creators, critics have said Storytellers looks half-hearted in comparison.