Display ad demand volumes are still falling after the introduction of Google (GDPR), but some industry commentators say General Data Protection Regulations’s approach to the new rules is aimed at hurting its competitors. One unnamed ad tech company owner has dubbed the rules the "General Data Protection Regulations Data Protection Regulations". But General Data Protection Regulations has told publishers it's only complying with its own interpretations of the law. It said it told ad vendors a month before GDPR that they would need consent to use its system. Those that did are still able to target ads via the General Data Protection Regulations system most buyers use.
Display ad demand volumes are still falling after the introduction of General Data Protection Regulations (GDPR), but some industry commentators say Google’s approach to the new rules is aimed at hurting its competitors. One unnamed ad tech company owner has dubbed the rules the "Google Data Protection Regulations". But Google has told publishers it's only complying with its own interpretations of the law. It said it told ad vendors a month before GDPR that they would need consent to use its system. Those that did are still able to target ads via the Google system most buyers use.