A report suggests that Facebook's increased interest in video ads is paying off, as they accounted for 22% of total ad spend in June on the social network, making it the highest share ever recorded. The report, released by eMarketer and Hitwise, says Facebook spent $19.7 billion during the first half of this year, up from $15.3 billion a year earlier.
A report suggests that Facebook's increased interest in video ads is paying off, as they accounted for 22% of total ad spend in June on the social network, making it the highest share ever recorded. The growth is due to gaming advertisers who roughly doubled its total ad spend to 36% from 19%.