Google has hired John Krafcik to lead its self-driving car business, whilst Apple has hired Steve Zadesky to work alongside BMW on the production of an electric car. With these companies joining the car business, they should look to target the developing countries first. According to a survey by Capgemini, Indian consumers would be most likely to purchase a car from tech companies with 81%, and the U.S. would be the least likely with 26%.
Google has hired John Krafcik to lead its self-driving car business, whilst Apple has hired Steve Zadesky to work alongside BMW on the production of an electric car. With these companies joining the car business, they should look to target the developing countries first. According to a survey by Capgemini, Indian consumers would be most likely to purchase a car from tech companies with 81%, and the UK would be the least likely with 26%.