People viewing potential homes for purchase focus just 4% of their attention on the building's layout, repairs or structural features, while more than a quarter of viewers' attention is directed at furnishings, according to research by Anglian Home Improvements. The study asked buyers to don spectacles that tracked their eye movements and found that exterior features took up 20% of viewers' attention, that 17% of the time was spent looking through windows and that 28% of female viewers were distracted by personal effects or clutter, compared to 22% of males.
People viewing potential homes for purchase focus just 4% of their attention on the building's layout, repairs or structural features, while more than a quarter of viewers' attention is directed at furnishings, according to research by Anglian Home Improvements. The study asked buyers to don spectacles that tracked their eye movements and found that exterior features took up 22% of viewers' attention, that 17% of the time was spent looking through windows and that 28% of female viewers were distracted by personal effects or clutter, compared to 20% of males.