Twitter removed William Hill’s branding from the #ItsComingHome hashtag due to concerns its popularity meant the ads were being delivered to children. Usage of the hashtag grew significantly as England progressed through the World Cup tournament, with many UK brands like the Beano magazine adopting it. Twitter’s policy allows users over the age of 13 to have an account, and following demands from advertising executives, the social media platform made the decision to cut the bookmaker's branding from the hashtag.
Twitter removed William Hill’s branding from the #ItsComingHome hashtag due to concerns its popularity meant the ads were being delivered to children. Usage of the hashtag grew significantly as England progressed through the World Cup tournament, with many UK brands like the Beano magazine adopting it. Twitter’s policy allows users over 13 years old to have an account, and following demands from advertising executives, the social media platform made the decision to cut the bookmaker's branding from the hashtag.