Fast fashion retailer Boohoo will today launch its first dedicated recycled fashion range. Made using 95 per cent recycled polyester and 5 per cent elastin, the fabrics in the range are created from plastic directed away from landfill and repurposed to produce new yarn. Boohoo said “the aim of the collection was to not to compromise on style, as is often the case with recycled collections”, adding that the brand will bring its customers “key pieces that you would not even realise are made from recycled material”. Ranging across 34 items, the collection includes co-ord sets, going out dresses, bodysuits, crop tops and flares, with prices ranging from £8-£25. Boohoo also added, “this is not just a one off; Boohoo will continually be adding new collections as the business works towards offering the customer a wider range of sustainable fashion options”. “We are consistently listening to our customers and have been working on developing a recycled offering for some time. Boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey,” said Boohoo group founder Carol Kane. The retailer noted that products have all been produced in the UK to reduce the amount of air miles spent on having them made, and that the pieces have used non-toxic basic dyes and ink. Earlier this month Boohoo came under fire from Parliament over its ethical trading standards. The Union of Shop, Distributive and Allied Workers (Usdaw) has stepped up its campaign for recognition at Boohoo, after the union claimed the retailer has not kept its commitments to meet union representatives. Protests at Boohoo’s head office in Manchester, in Burley town centre and outside its Burnley warehouse took place, urging Boohoo to recognise Usdaw for its employees. Click here to sign up to Retail Gazette‘s free daily email newsletter
Boohoo, a UK online fashion retailer targeting 16-30 year olds, has launched its first recycled clothing collection. The company is launching the collection in partnership with charity group Eco-Challenge, which aims to raise awareness of environmental issues and encourage people to recycle their own clothing.