AOL 's recent analysis of the Video report shows 83 % of regular internet users in Southeast Asia watch online video every day , with nearly 75 % watching on their smartphones . Around 48 % of publishers in the region will spend on video to rise by over 25 % in 2017 , roughly inline with the global trend of 46 % of publishers but behind the US at 42 % . However , despite being bullish on the future of advertising , advertisers and publishers there registered higher levels of concern over the tracking , availability and quality of campaigns .
AOL's recent State of the Video report shows 83% of regular internet users in Southeast Asia watch online video every day, with nearly 75% watching on their smartphones. Around 48% of publishers in the region expect spend on video to rise by over 25% in 2017, roughly inline with the global average of 46% of publishers but behind the US at 63%. However, despite being bullish on the future of video, advertisers and publishers there registered higher levels of concern over the tracking, safety and quality of campaigns.