A new Parks Associates report suggests some consumers would be willing to share data from their wearable or connected devices in exchange for discounts on health insurance rates. The report, released Tuesday, found that about half of the people who use fitness trackers and other wearables are likely to pay more than they do now because of a variety of factors, including higher premi@@
A new Parks Associates report suggests some consumers would be willing to share data from their wearable or connected devices in exchange for discounts on health insurance rates. 35% of smartwatch and 42% of digital pedometer owners said they would be happy to part with personal metrics to get cheaper deals on their health coverage.