Facebook is opening up its Pages feature to Facebook Stories, encouraging audiences to use the tool, which has been hugely popular on Snapchat and Instagram. Everyone from brands to celebrities will be able to make short, direct-to-audience videos for the crossover, which will be rolled out in the coming months. Facebook hasn't revealed daily user metrics for Facebook Stories, but is seeking an uptick in engagement. However, critics have warned that making the feature available to everyone could lead to a slew of sales-driven content which puts users off.
Facebook is opening up its Pages feature to Stories, encouraging audiences to use the tool, which has been hugely popular on Snapchat and Instagram. Everyone from brands to celebrities will be able to make short, direct-to-audience videos for the crossover, which will be rolled out in the coming months. Facebook hasn't revealed daily user metrics for Stories, but is seeking an uptick in engagement. However, critics have warned that making the feature available to everyone could lead to a slew of sales-driven content which puts users off.