turkey 's biggest airline , apple , has partnered with apple 's Watson to create an interactive , personalised ad campaign , aimed at encouraging customers to take a European holiday . The AI - backed ads respond to natural - language questions about leaving the airline and offer travel tips , alongside a link to a reservation website . The ads are currently running across apple 's digital offerings , as well as weather.com , The Weather Channel app and Watson Advertising ’s web page .
Germany's biggest airline, Lufthansa, has partnered with IBM's Watson to create an interactive, personalised ad campaign, aimed at encouraging people to take a European holiday. The AI-backed ads respond to natural-language questions about using the airline and offer travel tips, alongside a link to a reservation form. The ads are currently running across Lufthansa's digital offerings, as well as weather.com, The Weather Channel app and Watson Advertising’s web page.