McDonald's is fielding job applications, or 'Snapplications', via Snapchat – letting users apply for a position in one of its branches by sending a 10-second video of themselves. The food giant has launched the unique proposition for jobseekers in Australia, allowing applicants to use an interactive Lens to see what they would look like the hallmark McDonald's uniform and put themselves forward for a role by recording a short clip. Once their application is submitted, users will be directed to the McDonald's jobsite and be given the opportunity to enter a more formal interview process. A series of vertical Snapchat ads are running in tandem with the Lens, promoting the opportunities associated with a career at the fast-food chain. 51% of Snapchat's video users are aged under 24 according to data from Ampere Analysis, and McDonald’s director of digital Mark Wheeler says the company is aiming to connect this younger demographic in an authentic way. “As a business, McDonald’s is constantly evolving its approach to digital technology, for both the customer and our employees” he said. “Our priority is on delivering more easy and enjoyable ways for people to interact with us so it made sense to engage with young people on a platform we know they are on. The ‘Snaplications’ lens is about giving young people the opportunity to interact with us, on their terms.”
Fast-food chain McDonald is offering potential employees in Australia the chance to apply for jobs in its restaurants using Snapchat. In a campaign running alongside a series of ads linked to careers at McDonald, users can take a photo of themselves wearing the company uniform and send a 10-second video in lieu of a traditional CV. Those who impress will then be moved on to a more formal interview. McDonald's’s director of digital, Mark Wheeler, said the move made sense, engaging with young people on a popular platform.