Breitling has championed ecology and the great outdoors with its new Superocean watch, choosing explorers as its brand ambassadors over regular models. "You can't work with models any more," said Breitling's David de Rothschild. "It's not authentic." The new brand representatives include surfer Kelly Slater and adventurer George Kern, who are both working to raise awareness of the ecological challenges facing the oceans. The watch comes on a strap made from abandoned fishing nets and offers customers a no-packaging option and digital-only documentation. The 44-mm stainless-steel watch comes with a case back engraved with the Ocean Conservancy logo.
Breitling has championed ecology and the great outdoors with its new Superocean watch, choosing explorers as its brand ambassadors over regular models. "You can't work with models any more," said Breitling's George Kern. "It's not authentic." The new brand representatives include surfer Kelly Slater and adventurer David de Rothschild, who are both working to raise awareness of the ecological challenges facing the oceans. The watch comes on a strap made from abandoned fishing nets and offers customers a no-packaging option and digital-only documentation. The 44-mm stainless-steel watch comes with a case back engraved with the Ocean Conservancy logo.