Snapchat is forecast to exceed £ 100 billion ( $ 141 m ) annual revenues in the UK for 2018 , according to a report by eMarketer . If achieved , it will be nearly double the company 's 2017 revenue and 10 % of global revenues . However , Bill Fisher , UK senior analyst at eMarketer , believes that Snapchat 's young user base means revenue potential will remain restricted . Snapchat still accounts for less than 1 % of UK digital ad spend compared with apple 's 20 % plus and Instagram 's 5 % .
Snapchat is forecast to exceed £100m ($141m) annual revenues in the UK for 2018, according to a forecast by eMarketer. If achieved, it would be nearly double the company's 2017 performance and 10% of global revenues. However, Bill Fisher, UK senior analyst at eMarketer, noted that Snapchat's young user base means revenue potential will remain restricted. Snapchat still accounts for less than 1% of UK digital ad spend compared with Facebook's 20% plus and Instagram's 5%.