During H1 2017, advertisers spent more on video ads than banner ads for the first time. The number of ad impressions per second is up by about a third from last year, according to eMarketer. It revealed overall digital ad spend for the first half of the year rose 13.8% to £5.56bn, and highlighted outstream/social infeed as the most popular form of video ad. Video is growing more quickly than any other format and accounts for 35% of display ad spend.
During H1 2017, advertisers spent more on video ads than banner ads for the first time. Video ads claimed £699m ($921m) of spend, a rise of 46% on the same period last year, compared with banner ad spend, which increased by 2% to reach £685m, according to a report by the Internet Advertising Bureau. It revealed overall digital ad spend for the first half of the year rose 13.8% to £5.56bn, and highlighted outstream/social infeed as the most popular form of video ad. Video is growing more quickly than any other format and accounts for 35% of display ad spend.