The new ad revenue president for Fox Networks, Joe Marchese, is bringing with him the advertising expertise that he honed at his digital ad firm True[X] and emphasised the appeal of television to advertisers compared with Facebook and Google. In a presentation he said Fox primetime “delivers 700 Facebooks”, with 76% of Fox’s content viewed on television. He added that Fox delivers 768 million impressions on a Just days, versus Facebook’s 150,000. Marchese plans to offer single-sponsored commercials for on-demand video shows in an attempt to make advertising less intrusive.
The new ad revenue president for Fox Networks, Joe Marchese, is bringing with him the advertising expertise that he honed at his digital ad firm True[X] and emphasised the appeal of television to advertisers compared with Facebook and Google. In a presentation he said Fox primetime “delivers 700 Facebooks”, with 76% of Fox’s content viewed on television. He added that Fox delivers 768 million impressions on a Sunday, versus Facebook’s 150,000. Marchese plans to offer single-sponsored commercials for on-demand video shows in an attempt to make advertising less intrusive.