digital advertising revenues in the uk increased by 23.1 % in march 2018 to $ 300 , according to an Interactive Advertising annual report . This was $ 9bn more than H1 2017 and set digital on course to pass $ 100bn in yearly ad revenues for the first time . Social media ad revenues increased 38 % to $ 13.1bn over the half , meaning they are likely to exceed digital ’s total ad revenues . Video brands ' share of revenues is catching up with that of search engines , growing 34.8 % to reach $ 7bn . Spending on traditional media is falling as industry and consumer focus shifts to digital .
Digital advertising revenues in the US increased by 23.1% in H1 2018 to $49.5bn, according to an Interactive Advertising Bureau report. This was $9bn more than H1 2017 and set digital on course to pass $100bn in yearly ad revenues for the first time. Social media ad revenues increased 38% to $13.1bn over the half, meaning they are likely to exceed 2017’s total ad revenues. Video advertisements' share of revenues is catching up with that of search engines, growing 34.8% to reach $7bn. Spending on traditional media is falling as industry and consumer focus shifts to digital.