The future of ads on Facebook lies in Stories , though the format is more focused on Instagram right now , said Mark ##ino during a Q3 earnings call . Instagram Stories are easy to find , media buyers online , with Facebook Ads Manager allowing them to choose where they want ads to appear across Facebook and Instagram with the click of a button . Joe Leverone from Digital has lost interest in Snapchat , claiming he likes Facebook reporting too much . However , Joe Mingino from Omnicom 's blog said there are things that can not be done in Stories yet , such as longer video clips .
The future of advertising on Facebook lies in Stories, though the format is more established on Instagram right now, said Mark Zuckerberg during a Q3 earnings call. Instagram Stories are easy to use, media buyers claimed, with Facebook Ads Manager allowing them to choose where they want ads to appear across Facebook and Instagram with the click of a button. Joe Leverone from Digital has lost interest in Snapchat, claiming he likes Facebook reporting too much. However, Joe Mingino from Omnicom's PHD said there are things that cannot be done in Stories yet, such as longer video ads.