Location-based advertising is starting to gain some traction; recently Essence and xAd have been working with Google's Yoo on their location-based mobile ads. This flagged up lots of early logistical problems, but it led to the new version of the location-based campaign, which now uses better targeting tactics alongside programmatic buying.
Location-based advertising is starting to gain some traction; recently Essence and xAd have been working with Google's Search App on their location-based mobile ads. This flagged up lots of early logistical problems, but it led to the new version of the location-based campaign, which now uses better targeting tactics alongside programmatic buying.