A new report highlighted the decline in Facebook 's digital consumption levels , with user engagement dropping by 20 % across the company 's various services in September and Facebook 's main platform experiencing a 20 % decline in consumption per person . While mark Zuckerberg had previously admitted he was pushing for certain consumption levels to drop , as part of the company 's efforts to improve the quality of time spent on the platform by improving its algorithm , the news points to a wider downward trend . Facebook 's share of the digital consumption index now stands at 14.3 % , a decline of 2.2 % compared to September 2017 .
A new report highlighted the decline in Facebook's digital consumption levels, with user engagement dropping by 7% across the company's various services in September and Facebook's main platform experiencing a 20% decline in consumption per person. While Mark Zuckerberg had previously admitted he was prepared for certain consumption levels to drop, as part of the company's efforts to improve the quality of time spent on the platform by amending its algorithm, the news points to a wider downward trend. Facebook's share of the digital consumption market now stands at 14.3%, a decline of 2.2% compared to September 2017.