American Family Insurance Insurance has acquired Networked Insights as it seeks to expand its use of data analytics and artificial intelligence (AI). The insurer has been a minority investor since 2013 in the Chicago-based data analytics firm, which uses AI and machine learning to help customers target audiences with content. American Family Insurance has been investing in technology for the past three years and its latest acquisition will help bolster its agency distribution and build on existing analytics capabilities, said CEO Jack Salzwedel.
American Family Insurance has acquired Networked Insights as it seeks to expand its use of data analytics and artificial intelligence (AI). The insurer has been a minority investor since 2013 in the Chicago-based data analytics firm, which uses AI and machine learning to help customers target audiences with content. American Family has been investing in technology for the past three years and its latest acquisition will help bolster its agency distribution and build on existing analytics capabilities, said CEO Jack Salzwedel.