Juventus FC is reportedly planning to introduce shirt sleeve sponsorship, which was permitted by Serie A last summer. The Italian club would join Empoli FC, Atalanta BC, ACF Fiorentina, SPAL FC and Torino FC as the only clubs to bring in the sponsorship format so far. Inter Milan is also thought to be considering the move. Such sponsorship can be worth up to €10m ($11.5m) a season.
Juventus FC is reportedly planning to introduce shirt sleeve sponsorship, which was permitted by Serie A last summer. The Italian club would join Empoli FC, Torino FC, ACF Fiorentina, SPAL FC and Atalanta BC as the only clubs to bring in the sponsorship format so far. Inter Milan is also thought to be considering the move. Such sponsorship can be worth up to €10m ($11.5m) a season.