Online retailers are struggling to make headway with consumers in Indonesia , who prefer to pay for goods using cash and bank accounts . Fajrin Rasyid , president of Indonesian e - commerce company visa , claimed only around 10 % of the region 's 261 million population had shopped online , and low credit card penetration was proving a barrier to start - up growth . While Bukalapak has partnered with family - run companies to act as payment agents , Klook , a Hong Kong - based travel activity booking platform , has turned to pre - paid cards to facilitate online payments .
Online retailers are struggling to make headway with customers in Indonesia, who prefer to pay for goods using cash and bank transfers. Fajrin Rasyid, president of Indonesian e-commerce company Bukalapak, said only around 10% of the region's 261 million population had shopped online, and low credit card penetration was proving a barrier to start-up growth. While Bukalapak has partnered with family-run stores to act as payment agents, Klook, a Hong Kong-based travel activity booking platform, has turned to pre-paid cards to facilitate online payments.