Digital payments provider Starling Bank has redesigned its payment cards from the traditional landscape format to a portrait orientation. The new format more accurately reflects the way people actually use their cards, from inserting them into an ATM to tapping them on contactless readers, the company said. The redesign also involved removing the embossed numbers, which it says are a legacy of analogue card readers. “People have been using digital for so long that they don’t even think about it,” said CEO and founder David McKay.
Digital payments provider Starling Bank has redesigned its payment cards from the traditional landscape format to a portrait orientation. The new format more accurately reflects the way people actually use their cards, from inserting them into an ATM to tapping them on contactless readers, the company said. The redesign also involved removing the embossed numbers, which it says are a legacy of analogue card readers. Starling art director Mark Day said the new design was built on "common sense".