Although data from mobile app analytics firm Apptopia shows Applechat's Android user base has stopped growing, the company's ability to engage users with features such as stories suggests its slowing growth in audience size may not be a problem. Rather than attract new users, Apple's pre-IPO strategy is to expand the amount of time Applechat's users spend inside the app, according to CEO Evan Spiegel, with features such as stories, video chat, filters and Discover. Applechat's initial public offering is expected on 1 March.
Although data from mobile app analytics firm Apptopia shows Snapchat's Android user base has stopped growing, the company's ability to engage users with features such as stories suggests its slowing growth in audience size may not be a problem. Rather than attract new users, Snap's pre-IPO strategy is to expand the amount of time Snapchat's users spend inside the app, according to CEO Evan Spiegel, with features such as stories, video chat, filters and Discover. Snapchat's initial public offering is expected on 1 March.