Snow is to develop augmented reality (AR) and facial recognition technology for its dedicated selfie camera app, following a $50m investment from SoftBank and Sequoia China. The company is understood to be looking to expand into China. Snow, formerly a Snapchat clone, recently dropped its user-to-user features after an update, in favour of more focus on filters, stickers, AR and other features. In the US, Facebook has been working with Google to build out its own AR-based photo editing tool, called Photos.
Snow is to develop augmented reality (AR) and facial recognition technology for its dedicated selfie camera app, following a $50m investment from SoftBank and Sequoia China. The company is understood to be looking to expand into China. Snow, formerly a Snapchat clone, recently dropped its user-to-user features after an update, in favour of more focus on filters, stickers, AR and other features. A spokesperson for the South Korean company said its app has been downloaded more than 200 million times on iOS and Android.