Musician Björk is teaming up with blockchain start-up Blockpool to allow customers to buy her new album using cryptocurrency. Fans of the Icelandic singer will be able to pay with bitcoin, Litecoin and Dashcoin as well as a new token, AudioCoin, along with traditional card payments and PayPal. Those who pre-order the album will also receive 100 AudioCoins, a cryptocurrency created by Blockpool. The partnership between Björk’s record label Sony Music Entertainment and Blockpool, which has raised $32 million in funding from investors including Andreessen Horowitz, was announced on Monday.
Musician Björk is teaming up with blockchain start-up Blockpool to allow customers to buy her new album using cryptocurrency. Fans of the Icelandic singer will be able to pay with bitcoin, Litecoin and Dashcoin as well as a new token, AudioCoin, along with traditional card payments and PayPal. Those who pre-order the album will also receive 100 AudioCoins, a cryptocurrency created by Blockpool. The company's CEO said Björk and her team will devise further ways to reward her fans with the tokens over the next two years, and predicted "enormous adoption" of cryptocurrencies.