Native marketing is the most effective strategy when targeting the following categories of purchase for e - commerce : trigger , loyalty , consideration , loyalty and advocacy , according to new research from Yahoo7 . The research findings also suggested that televised and online adverts consistently outperformed other brands in reducing Australian consumption habits .
Native advertising is the most effective strategy when considering the five stages of purchase for e-commerce: trigger, awareness, consideration, loyalty and advocacy, according to new research from Yahoo7. The research findings also suggested that televised and online adverts consistently outperformed other platforms in driving Australian consumption habits.