information provided via Facebook 's Actionable Insights tool could be used to target ads for users based on their credit score , a potentially illegal move , warned a user from The Intercept . Documents it obtained revealed how location and demographic information , as well as data about Facebook users ' friends , was aggregated and passed on to telecom providers for use in targeted advertising , it said . But the supposedly anonymised users could also generate user profiles based on their creditworthiness . Facebook denied the practice and claimed credit scores were not a factor in how it shows ads .
Data provided via Facebook's Actionable Insights tool could be used to target ads for individuals based on their credit score, a potentially illegal move, warned a report from The Intercept. Documents it obtained revealed how location and demographic information, as well as data about Facebook users' friends, was aggregated and passed on to telecom companies for use in targeted advertising, it said. But the supposedly anonymised information could also generate user profiles based on their creditworthiness. Facebook denied the practice and said credit scores were not a factor in how it shows ads.