"Hunters and Quality Seekers nomads” – those who don't have a fixed place of work – are becoming a target for insurers globally, as the more digitally active generation of consumers seeks a more personal experience from service providers. Professional services firm Accenture said that insurers will need to revolutionise their offering to ensure that insurance products can be accessed through digital channels, as well as providing digital advisory services for the purchase of products. Personalisation, along with mobile and social, will help to provide customer-centric, flexible insurance approaches.
"Digital nomads” – those who don't have a fixed place of work – are becoming a target for insurers globally, as the more digitally active generation of consumers seeks a more personal experience from service providers. Professional services firm Accenture said that insurers will need to revolutionise their offering to ensure that insurance products can be accessed through digital channels, as well as providing digital advisory services for the purchase of products. Personalisation, along with mobile and social, will help to provide customer-centric, flexible insurance approaches.