LinkedIn has introduced carousel ads to its sponsored content services, allowing advertisers up to 10 customised cards. The cards are available for free on the site and can be used by anyone who wants to promote their business or products through a link in an email message.
LinkedIn has introduced carousel ads to its sponsored content services, allowing advertisers up to 10 customised cards. The professional networking platform's beta version of the carousel ads was used by more than 300 advertisers, with three-quarters of them saying they would continue with the format in their next campaign, thanks to increased click-through rates and engagement.