Public relations company The Society Group uses film trailers, Instagram and dinner parties to sell multimillion-dollar properties. In the past year, a number of high-profile properties have been sold in New York City by companies that use social media as part of their marketing strategy. The Society Group is made up of Property Society, which markets homes in a film trailer format; Soirée Society, which hosts events for luxury brands like Louis Vuitton; and Social Society, which links influencers and upmarket brands to homes. The Society Group will manage the marketing for a $500m "megamansion" in Los Angeles next year.
Public relations company The Society Group uses film trailers, Instagram and dinner parties to sell multimillion-dollar properties. The company, which has a portfolio worth $1.7bn, has sold more than $500m of properties since 2015. The Society Group is made up of Property Society, which markets homes in a film trailer format; Soirée Society, which hosts events for luxury brands like Louis Vuitton; and Social Society, which links influencers and upmarket brands to homes. The Society Group will manage the marketing for a $500m "megamansion" in Los Angeles next year.