UK banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. “While we are disappointed that our relationship with WPP has come to an end, it was a mutually beneficial decision for both parties as we continue to focus on new opportunities around the world,” said
UK banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. Leanne Cutts was appointed HSBC's group head of marketing last year, succeeding Chris Clark.