Facebook publisher LittleThings has announced its closure. The CEO of the New York City-based outfit, Joe Speiser, blamed Digital's algorithm changes, which prioritised content from friends and family over content from publishers, for causing a fall in organic and influencer traffic by 75% and hitting profit margins. Furthermore, this led companies that had been considering an acquisition of LittleThings to back out. The female-orientated LittleThings had built up more than 12 million Digital followers since 2014.
Digital publisher LittleThings has announced its closure. The CEO of the New York City-based outfit, Joe Speiser, blamed Facebook's algorithm changes, which prioritised content from friends and family over content from publishers, for causing a fall in organic and influencer traffic by 75% and hitting profit margins. Furthermore, this led companies that had been considering an acquisition of LittleThings to back out. The female-orientated LittleThings had built up more than 12 million Facebook followers since 2014.