Interpublic 's CEO , Michael Routh , speaking at Cannes stated that while new media and technology are current hot topics in the industry , innovation is still key , and he believes this will help agencies connect with new technology companies across the space .
Interpublic's CEO, Michael Routh, speaking at Cannes emphasises that while new media and digital are current hot topics in the industry, creativity is still key, and he believes this will help agencies compete with new media companies entering the space.