US consumers are becoming more interested in lab-grown, clean meat, with 40% happy to eat the product, according to a survey by Ingredient Communications. 60% of vegans expressed a willingness to try the product. In contrast, only 18% of UK respondents were interested. The study also found that people who have been vegetarian for longer than five years are less likely to be willing to buy meat from animals raised on factory farms.
US consumers are becoming more interested in lab-grown, clean meat, with 40% happy to eat the product, according to a survey by Ingredient Communications. 60% of vegans expressed a willingness to try the product. In contrast, only 18% of UK respondents were interested. The survey's results point to the US as a prime early market for clean meat, good news for companies including Impossible Foods and Bill Gates-backed Memphis Meat, which are pioneering the production, sale and consumption of cultured meat in the country.