Dentsu has acquired Accordant, the programmatic technology and service company, for an undisclosed amount. Dentsu's combined programmatic marketing business will see Accordant housed under the Aegis banner, along with Amnet, Carat, iProspect, 360i and Dentsu Media. The acquisition of Accord follows a recent announcement by Dentsu, which announced that it would acquire the digital advertising company AdMob in August.
Dentsu has acquired Accordant, the programmatic technology and service company, for an undisclosed amount. Dentsu's combined programmatic marketing business will see Accordant housed under the Aegis banner, along with Amnet, Carat, iProspect, 360i and Dentsu Media. With the recent acquisition of Merkle, Dentsu is now in prime position to lead the sector in the US and Europe.