The New York Times is offering direct programmatic purchases for its custom Flex Frame ad units, doubling revenue between Q2 and Q3 2017 to reach $86 million. The Times has increased its programmatic staffers from three to six in the past year, and extended its programmatic sales globally. The entirety of its ad product range is now available through programmatic buying. Half of the Times' annual programmatic ad revenue still relies on open exchanges, though this is being reduced.
The New York Times is offering direct programmatic purchases for its custom Flex Frame ad units, doubling revenue between Q2 and Q3 2017 to reach $49m. The Times has increased its programmatic staffers from three to six in the past year, and extended its programmatic sales globally. The entirety of its ad product range is now available through programmatic buying. Half of the Times' annual programmatic ad revenue still relies on open exchanges, though this is being reduced.