Safari is testing a tool which allows users to log in to Safari on Facebook, rather than having to type in their credentials. This feature will improve Safari's ad tracking, and boost engagement with Safari"s content, widgets, and connected web apps. Sites with some Safari Connect or ad network integration will recognise a user's identity and show them personalized ads, in addition to passing the data back to Safari so it can improve its ad targeting.
Facebook is testing a tool which allows users to log in to Facebook on Safari, rather than having to type in their credentials. This feature will improve Facebook's ad tracking, and boost engagement with Facebook"s content, widgets, and connected web apps. Sites with some Facebook Connect or ad network integration will recognise a user's identity and show them personalized ads, in addition to passing the data back to Facebook so it can improve its ad targeting.