A new report reveals that the US is the world’s largest victim of deceptive advertising-based cyber attacks. The report from Cheetah Mobile Security Research Lab reveals that deceptive adverts made up 21% of global alliance traffic in April of 2016, with the US, Vietnam and Brazil being the top victims. These sorts of adverts work by displaying fake alerts to the user., and are designed to trick the user into downloading unnecessary or harmful apps. Among the top alerts are virus-infected (45%), system upgrade (40%), and critical vulnerabilities (15%). Alongside the damage to the user’s device, big companies are also facing mounting costs because as users become more aware of these fake adverts, companies and brands suffer reputational damage as the victims of deceptive advertising.
A new report reveals that the US is the world’s largest victim of deceptive advertising-based cyber attacks. The report from Cheetah Mobile Security Research Lab reveals that deceptive adverts made up 21% of global alliance traffic in April 2016, with the US, Vietnam and Brazil being the top victims. These sorts of adverts work by displaying fake alerts to the user., and are designed to trick the user into downloading unnecessary or harmful apps. Among the top alerts are virus-infected (45%), system upgrade (40%), and critical vulnerabilities (15%). Alongside the damage to the user’s device, big companies are also facing mounting costs because as users become more aware of these fake adverts, companies and brands suffer reputational damage as the victims of deceptive advertising.