Facebook has called on US District Court Judge Thelton Henderson to dismiss a lawsuit from six marketers who allege that they were given inflated viewability metrics, according to papers filed in San Francisco. In the documents, Facebook claimed the plaintiffs, including bankrupt tech incubator Quirky, do not make a specific statement about the metrics and therefore cannot claim that they relied on erroneous information during their advertising campaigns. A hearing is set to take place on June 19.
Facebook has called on US District Court Judge Thelton Henderson to dismiss a lawsuit from six marketers who allege that they were given inflated viewability metrics, according to papers filed in San Francisco. In the documents, Facebook claimed the plaintiffs, including bankrupt tech incubator Quirky, do not make a specific statement about the metrics and therefore cannot claim that they relied on erroneous information during their advertising campaigns. A hearing is set to take place on 19 June.