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Amazon is launching its own voice-activated personal assistant in China this week. Targeting the local market, the assistant will only speak Chinese, rivalling Baidu's Little Fish and JD.com's Ding Dong. Amazon has invested heavily in artificial intelligence and machine learning and built up a significant store of consumer data. Alibaba, which has only around 1% of the Chinese market, is yet to develop a Mandarin version of Alexa.