Norwegian start - up Ludenso is looking to market its augmented reality ( AR ) glasses for smartphones , however , in a bid to undercut Magic Leap . At $ 99 , the start - up 's product is significantly cheaper than its competitor 's Creator Edition , priced at $ 2,295 . The successor to the company 's sunglasses , which won a Red ##my award for outstanding design , the MagiMask uses a single - lens approach , unlike similar products , allowing full view of the screen with higher resolution . Ludenso claims that its head mounted display is compatible with 99 % of desktop apps , giving developers and consumers an AR headset at an incredibly low cost .
Norwegian start-up Ludenso is looking to crowdfund its augmented reality (AR) glasses for smartphones, MagiMask, in a bid to undercut Magic Leap. At $99, the start-up's product is significantly cheaper than its competitor's Creator Edition, priced at $2,295. The successor to the company's MovieMask, which won a Red Dot award for outstanding design, the MagiMask uses a single-lens approach, unlike similar products, allowing full view of the screen with higher resolution. Ludenso claims that its head mounted display is compatible with 99% of existing apps, giving developers and consumers an AR headset at an incredibly low cost.