Facebook's shares rose by 4.5% during CEO Mark Zuckerberg's recent testimony before a Senate committee. Paul Bainsfair, IPA director general, said he didn't think "advertisers and agencies have a trust issue" with the social media site, but that there were worries surrounding the improper use of data, and wanted to see a broader approach to micro-targeted political advertising. The European Commission is also looking at whether Facebook has broken EU privacy rules in its handling of user data.
Facebook's shares rose by 4.5% during CEO Mark Zuckerberg's recent testimony before a Senate committee. Paul Bainsfair, IPA director general, said he didn't think "advertisers and agencies have a trust issue" with the social media site, but that there were worries surrounding the improper use of data, and wanted to see a broader approach to micro-targeted political advertising. However, Tim Wilson, CEO of discussion platform Qutee, said he wanted to see the social media giant "called to account on whether social data/opinion is simply there to empower ad targeting".