Facebook will enable retailers to display relevant ads to family members in the same household in time for Christmas, the social media giant has said. The move followed Facebook research that indicates more than 50% of mobile-first shoppers last year were parents. “While we don’t yet know how many people are using this feature on Facebook, it is a great example of what we’re working on,” said Mark Zuckerberg, Facebook’s chief executive, at an event with The advertising will display ads to everyone in a family and offer gift ideas for people in the household. Families can also opt out of household-based marketing.
Facebook will enable retailers to display relevant ads to family members in the same household in time for Christmas, the social media giant has said. The move followed Facebook research that indicates more than 50% of mobile-first shoppers last year were parents. To determine whether Facebook users occupy the same household, the company checks explicitly declared relationships, as well as the location of shared check-ins, said Graham Mudd, product marketing director at Facebook. The advertising will display ads to everyone in a family and offer gift ideas for people in the household. Families can also opt out of household-based marketing.