Australian news network Nine is making changes to its digital advertising business which will ensure greater transparency and viewability. Nine plans to overhaul its advertising inventory across the nine.com.au websites and meet the Media Rating Council's viewability standards. The move comes as part of a broader strategy by Nine that includes revamping its online content with an emphasis on video content.
Australian news network Nine is making changes to its digital advertising business which will ensure greater transparency and viewability. Nine plans to overhaul its advertising inventory across the nine.com.au websites and meet the Media Rating Council's viewability standards. By the end of this quarter, Nine wants to be able to provide advertisers with the ability to transact on viewable impressions across display and video.