The challenge for the firm ’s would - be winners in the robo - advisory marketplace is to create a proposition centred around customers ' needs and how their lives are evolving , rather than a financial advice product . While more than 70 banks , asset managers and start - ups are currently developing automated advice platforms , very few are offering anything different , according to Altus . In advice , WeChat , is the go - to app for everything from celebrity blogs and shopping , to financial services and simple investment ; a model slowly being copied by Facebook Messenger . Simon Bussy from the consulting firm , predicts the future will see robo - advice integrated into the hub , unrestricted by industry boundaries .
The challenge for the UK’s would-be winners in the robo-advisory space is to create a proposition centred around customers' needs and how their lives are evolving, rather than a financial services product. While more than 70 banks, asset managers and start-ups are currently developing automated advice platforms, very few are offering anything different, according to Altus. In China, WeChat, is the go-to app for everything from celebrity blogs and shopping, to banking services and simple investment; a model slowly being copied by Facebook Messenger. Simon Bussy from the consultancy firm, predicts the future will see robo-advice integrated into the hub, unrestricted by industry boundaries.