Finnish game developer and distributor Rovio -- the developer behind Angry games -- is relying on brand partnerships to monetise new iterations of established games , according to info Tams , VP of games . He said the company uses timed events that incorporate brand content in existing games . He cited a collaboration with the NFL , which uses Angry Birds 2 and Angry Birds Evolution to create the Super Bowl . In the three months through September , Rovio raised € 64.3 m ( $ 80 m ) from in - app purchases and ticket sales , compared with € 40.1 m for Q3 2016 .
Finnish games developer and distributor Rovio -- the company behind Angry Birds -- is relying on brand partnerships to monetise new iterations of established games, according to Miika Tams, VP of games. He said the company uses timed events that incorporate brand content in existing games. He cited a collaboration with the NFL, which uses Angry Birds 2 and Angry Birds Evolution to promote the Super Bowl. In the three months through September, Rovio generated €64.3m ($80m) from in-app purchases and advertising sales, compared with €40.1m for Q3 2016.