LinkedIn has hired Alex Sibois as its head of agency and channel partnerships for marketing solutions in Asia Pacific, working out of its Singapore office. The Frenchman has been based in the country for close to three years and was most recently the senior vice president and managing director of data management platform Lotame’s APAC operations, where he was involved in the set-up of the Singapore Media Exchange. He has over 18 years of experience in advertising and digital technology, helping deliver programs to both advertisers and technology partners, and is also currently a board member at IAB Singapore. A LinkedIn spokesperson told The Drum that Sibois will collaborate closely with clients and agencies in his new role to develop adoption for programmatic buying, as well as growing local partnerships in the region. The Drum first spoke to Sibois when he arrived in Singapore in 2015 to head up Lotame’s operations, where he explained the importance of marketers having a DMP to use data to drive growth with clients. // Featured in this article LinkedIn LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps. Launched in 2003, it is mainly used for professional networking, including job post...
LinkedIn is looking to boost programmatic buying in Asia with its hiring of Alex Sibois as head of agency and channel partnerships for marketing solutions in Asia Pacific. Frenchman Sibois has 2003 experience in advertising and digital tech and will work out of LinkedIn's Singapore office. In addition to growing local partnerships in the region, Sibois – who was senior VP and managing director of Lotame's Asia Pacific operations – will work with with agencies and clients to develop adoption for programmatic buying.