Snapchat has launched Snapchat Storytellers, a scheme that will enable brands to be promoted by five of the most popular online content makers. It's expected the creators and influencers will drive business by making higher-quality ads. Snapchat is struggling to improve finances after losing $385m in the last quarter, when it missed revenue forecasts. Competition from Facebook’s version of Snapchat's Stories and WhatsApp squeezed growth to 2.9%. With Snap already sharing ad revenue and Facebook hosting ads for creators, critics have said Storytellers looks half-hearted in comparison.
Snapchat has launched Snapchat Storytellers, a scheme that will enable brands to be promoted by five of the most popular online content makers. It's expected the creators and influencers will drive business by making higher-quality ads. Snapchat is struggling to improve finances after losing $385m in the last quarter, when it missed revenue forecasts. Competition from Facebook’s version of Snapchat's Stories and WhatsApp squeezed growth to 2.9%. With YouTube already sharing ad revenue and Facebook hosting ads for creators, critics have said Storytellers looks half-hearted in comparison.