Brands are pulling their adtech plans after complaints about ad ##tech arose with YouTube @ Google . Google ’s problems have highlighted the darker side of adtech , which tracks user behaviour , violates privacy , creates fraud and fraud and encourages the spread of fake news , wrote blog Searls on the Medium Blog Art + Marketing . Real advertising supports the media , and supports other brands , where adtech is concerned only with the number of views it generates , argued Searls .
Brands are pulling their adtech plans after concerns about ad misplacement arose with YouTube owner Google. Google’s problems have highlighted the darker side of adtech, which tracks user behaviour, violates privacy, enables fraud and malware and supports the spread of fake news, wrote Doc Searls on the Medium Blog Art + Marketing. Real advertising supports the media, and supports other brands, where adtech is concerned only with the number of views it receives, argued Searls.