AT & multinationals mobile and Verizon are planning ad - tracking networks to rival those of Facebook and Google . Verizon has installed “ super cookies ” to track sites visited by mobile users and pinpoint the location of the phone , while AT&T wants to use data it tracks and learns about customers on its networks for targeted ads . AT&T CEO Randall Stephenson said it would be hard to compete against Facebook and Facebook without a vertically integrated system from users through content creation .
US telecoms multinationals AT&T and Verizon are planning ad-tracking networks to rival those of Facebook and Google. Verizon has installed “super cookies” to track sites visited by mobile users and pinpoint the location of the phone, while AT&T wants to use data it tracks and collects about customers on its networks for targeted ads. AT&T CEO Randall Stephenson said it would be hard to compete against Google and Facebook without a vertically integrated system from distribution through content creation.