Italy's coalition government has approved a blanket ban on gambling advertising with effect from 1 January 2019. The so-called "Dignity Decree" bans advertising for all gambling-related products and services on all media platforms including television, websites and radio. It also prohibits the use of any form of sponsorship, branding or promotion in connection with gambling. Officials from the country's Serie A league have warned the ban will put Italian clubs at a disadvantage with advertising budgets diverted elsewhere. The league said the ban would amount to a loss of €700m ($819.37m) in revenue, with more than half of Serie A clubs having sponsorship deals with gambling firms.
Italy's coalition government has approved a blanket ban on gambling advertising with effect from 1 January 2019. The so-called "Dignity Decree" bans advertising for all gambling-related products and services on all media platforms including television, websites and radio. The ban also extends to sports clubs. Officials from the country's Serie A league have warned the ban will put Italian clubs at a disadvantage with advertising budgets diverted elsewhere. The league said the ban would amount to a loss of €700m ($819.37m) in revenue, with more than half of Serie A clubs having sponsorship deals with gambling firms.