Zurich Insurance UK has introduced its FutureYou initiative to connect with disengaged customers. FutureYou incorporates elements of gamification to help customers build a personal dashboard, with customer profiles used to tailor needs-based insurance solutions and provide better-targeted communications content for online customers. It is aimed at the middle layer of people who do not have advisers but know they need to take action and follows a lifestyle- rather than product-centric approach. Zurich's Fisher also sees robo-advisers trending towards offering a range of options rather than rigid machine-driven recommendations.
Zurich Insurance UK has introduced its FutureYou initiative to connect with disengaged customers. FutureYou incorporates elements of gamification to help customers build a personal dashboard, with customer profiles used to tailor needs-based insurance solutions and provide better-targeted communications content for online customers. It is aimed at the middle layer of people who do not have advisers but know they need to take action and follows a lifestyle- rather than product-centric approach. Zurich's Russell Fisher also sees robo-advisers trending towards offering a range of options rather than rigid machine-driven recommendations.