The Interactive Advertising Bureau ( IAB ) will release statements addressing key issues in the advertising sector , which will outline the industry strategy , the direction for each challenge and outline how they are currently being tackled . The five main issues are : brand placement online , ad placement , ad placement , ad blocking and advertising .
The Interactive Advertising Bureau (IAB) will release statements addressing key issues in the advertising sector, which will outline the industry position, the direction for each challenge and demonstrate how they are currently being tackled. The five main issues are: brand safety online, ad fraud, ad viewability, ad blocking and privacy.