A move by Adidas to cancel its longstanding sponsorship relationship with athletics in the wake of the doping scandals is extremely serious for the International Association of Athletics athletes ( IAAF ) and athletics as a whole . It will not only cost the IAAF tens of millions of dollars , but it is looking unlikely that another sponsor will step in . uk Coe is already having a hard enough job running the sport - this has just made it even tougher . It should also be noted that Adidas has a contract with Fifa which is supposed to run until 2020 .
A move by Adidas to cancel its longstanding sponsorship relationship with athletics in the wake of the doping scandals is extremely serious for the International Association of Athletics Federations (IAAF) and athletics as a whole. It will not only cost the IAAF tens of millions of dollars, but it is looking unlikely that another sponsor will step in. Lord Coe is already having a hard enough job saving the sport - this has just made it even tougher. It should also be noted that Adidas has a contract with Fifa which is supposed to run until 2030.