Google has made it possible to purchase programmatic audio ads through its server - side product ( DSP ) DoubleClick Bid Manager . The company can handle audio ads through direct and guaranteed deals , with a view to offering auction - based buying at a later date . Google ’s programmatic audio offering will be integrated with inventory from platforms including Google Play Music , Spotify , SoundCloud , TuneIn and others .
Google has made it possible to purchase programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. The company will handle audio buys through direct and guaranteed deals, with a view to introducing auction-based buying at a later date. Google’s programmatic audio offering will be integrated with inventory from platforms including Google Play Music, Spotify, SoundCloud, TuneIn and Pandora.