AT&T 's Adworks unit has launched the Media Lab , a platform to showcase its vision for the future of global digital consumption and the potential in emerging ad technologies . The Lab , located at New York 's Rockefeller Centre , features a futuristic replica of a living room — complete with multiscreen televisions and third - party internet of things online — to show consumers and partners how combined technologies present potential for more targeted advertising .
AT&T's Adworks unit has unveiled the Media Lab, a facility to showcase its vision for the future of consumer media consumption and the potential in emerging ad technologies. The Lab, located at New York's Rockefeller Centre, features a futuristic model of a living room — complete with multiscreen televisions and third-party internet of things devices — to show clients and partners how combined technologies present opportunities for more targeted advertising.