Procter & Gamble-owned brand Gillette's traditional mail drop of a free razor to celebrate 18-year-old boys' first shave was met with bemusement in the US recently, as recipients included two women and a 50-year-old man. The three recipients took the error in good heart, putting it down to "bad algorithms" or unreliable datasets the company might have bought. “When dealing with such a large volume over a period of time, there are apt to be some mishaps,” said Gillette spokesperson Barbara Diecker. But what if you could get your hands on an actual razor?
Procter & Gamble-owned brand Gillette's traditional mail drop of a free razor to celebrate 18-year-old boys' first shave was met with bemusement in the US recently, as recipients included two women and a 50-year-old man. The three recipients took the error in good heart, putting it down to "bad algorithms" or unreliable datasets the company might have bought. “When dealing with such a large volume over a period of time, there are apt to be some mishaps,” said Gillette spokesperson Barbara Diecker. Razors and shaving-related products make up 11% of Procter & Gamble’s annual sales and 15% of its earnings.