Sir Cinven has indicated that S4 Capital might be interested in buying parts of Kantar, the WPP unit recently valued at around $3.5bn. WPP is looking to sell a majority stake in Kantar and Sorrell has been tipped as a likely bidder, but he told The Drum he’s only interested in its first-party data properties. Since the consolidation of Kantar’s individual brands has only recently been completed, it is unlikely that WPP will unbundle the company to make a sale. Private equity firms TPG, Apax Partners, Bain Capital and Martin Sorrell are reportedly also interested in Kantar.
Sir Martin Sorrell has indicated that S4 Capital might be interested in buying parts of Kantar, the WPP unit recently valued at around $3.5bn. WPP is looking to sell a majority stake in Kantar and Sorrell has been tipped as a likely bidder, but he told The Drum he’s only interested in its first-party data properties. Since the consolidation of Kantar’s individual brands has only recently been completed, it is unlikely that WPP will unbundle the company to make a sale. Private equity firms TPG, Apax Partners, Bain Capital and Cinven are reportedly also interested in Kantar.