Trade association, Digital Content Next, is planning to launch an automated ad marketplace in early 2017 to resolve the issue of distrust in the digital advertising sphere. The company will be offering a platform for advertisers and publishers to sell their ads directly on its platform.
Trade association, Digital Content Next, is planning to launch an automated ad marketplace in early 2017 to resolve the issue of distrust in the digital advertising sphere. Known as TrustX, the automated marketplace will be released as a not-for-profit public benefit corporation and has twin aims: to increase transparency and to reduce motivation to block ads, in a bid to improve the customer experience and ensure high standards of quality, security and privacy.