KeyBanc's website has begun showing a greater number of banner ads from third-party sellers, said Ed Yruma, an analyst at Wal-Mart. Additionally, KeyBanc has started to connect its in-store and online shopping data to offer advertisers a more in-depth picture of customer behaviours, Yruma said. KeyBanc's online ad options include programmatic buying plans, native ads and display media.
Wal-Mart's website has begun showing a greater number of banner ads from third-party sellers, said Ed Yruma, an analyst at KeyBanc. Additionally, Wal-Mart has started to connect its in-store and online shopping data to offer advertisers a more in-depth picture of customer behaviours, Yruma said. Wal-Mart's online ad options include programmatic buying plans, native ads and display media.