AOL Content Chief, MaymannJimmy Maymann, has warned that web publishers need to transition to mobile and change their content to suit smaller screens in order to survive. Although moving to mobile presents new challenges, AOL says it offers them the greatest opportunity. “The shift in media was at first from print to desktop and now it is from desktop to mobile," said Jimmy Maymann, adding that publishers need to become mobile and consider the mobile screen the most important, not just hope to fit their existing content into a smaller screen.
AOL Content Chief, Jimmy Maymann, has warned that web publishers need to transition to mobile and change their content to suit smaller screens in order to survive. Although moving to mobile presents new challenges, AOL says it offers them the greatest opportunity. “The shift in media was at first from print to desktop and now it is from desktop to mobile," said Maymann, adding that publishers need to become mobile and consider the mobile screen the most important, not just hope to fit their existing content into a smaller screen.