Wednesday 08-08-2018 06:30 Pinterest Mobile Video Pinterest has made its max. width video advertisements available to all advertisers on its platform following a test of the format with advertisers such as Adidas, Chevrolet, P&G, and Paramount Pictures, among others. With the ‘Promoted Video at max. width’ format, ads span across Pinterest’s two-column grid in feeds and in search on mobile, as opposed to being the same size as all other Pins. According to Pinterest, during its tests of the format, advertisers saw positive results for key awareness metrics. John Lewis is said to have seen a 20 per cent increase in awareness and a 33 per cent increase in purchase intent, while Adidas saw a 12.6 per cent lift in ad awareness amongst people who viewed its World Cup campaign displayed in the format, and an unnamed CPG brand saw a 23 per cent share increase in brand association. Also, Warner Bros. is using the format to promote its new movie, Crazy Rich Asians.
Pinterest 's maximum - width video ad format is now available to all users after successful advertising . The larger - than - usual " Promoted Video at max . width " format lets ads span across the site 's two - column grid and in search on demand . UK ad John Lewis is said to have seen a 22 % rise in ad intent , and 33 % increase in ad intent , having tested the wider ad format . Meanwhile , Adidas reported a 12.6 % increase in awareness among users who saw its World Cup ad campaign , which included the new feature .