RIA firms and wirehouses such as Wells Fargo are seeking to harness the power of social media to monitor changes in their clients ' lives that may require special financial attention . The bank is planning to add Facebook to its social media program , which currently enables financial advisers to create Facebook and Twitter profiles to help navigate business . The bank 's business unit said advisers active on social media outperform in terms of acquiring new clients and net new clients .
RIA firms and wirehouses such as Wells Fargo are seeking to harness the power of social media to monitor developments in their clients' lives that may require special financial attention. The bank is planning to add Facebook to its social media program, which currently enables financial advisers to create LinkedIn and Twitter profiles to help boost business. The bank's brokerage unit said advisers active on social media outperform in terms of acquiring new clients and net new money.