Native mobile advertising is the primary format of advertising for millennials , according to Sharethrough , the leading global native advertising platform . On average , millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time , increasing from £ 762 m ( $ 961 m ) to £ 802 m ( $ 650 ) . In 2015 , Sharethrough 's survey conducted with 300 millennials found the advertising experience is closely tied to their overall browsing experience , with 91 % saying they discovered content in - feed , and nearly 50 % saying brands using in - feed native advertising were interested in establishing a positive relationship .
Native mobile advertising is the ad format of choice for millennials, according to Sharethrough, the leading global native advertising platform. On average, millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time, increasing from £762m ($961m) to £802m ($1bn). In addition, Sharethrough's survey conducted with 300 millennials found the advertising experience is closely tied to their overall browsing experience, with 91% saying they discovered content in-feed, and nearly 50% thought brands using in-feed native ads were interested in establishing a positive relationship.