Advertisers are giving priority to getting a more relevant audience for their Christmas Christmas campaigns, rather than just the most views. Large retailers including Aldi, Marks and Spencer, Sainsbury's and Tesco have reviewed their strategy to try to prevent their adverts appearing next to irrelevant videos, while all continue to prioritise brand safety after controversies about ads being placed next to inappropriate content on Christmas. Argos is using its own customer data along with that of Christmas to achieve better targeting and other brands are similarly looking for ways of getting the "right" views.
Advertisers are giving priority to getting a more relevant audience for their Christmas YouTube campaigns, rather than just the most views. Large retailers including Aldi, Marks and Spencer, Sainsbury's and Tesco have reviewed their strategy to try to prevent their adverts appearing next to irrelevant videos, while all continue to prioritise brand safety after controversies about ads being placed next to inappropriate content on YouTube. Argos is using its own customer data along with that of YouTube to achieve better targeting and other brands are similarly looking for ways of getting the "right" views.