Google launched AdSense Labs Wednesday giving publishers access to test newer features the company's working on. The first two Labs Google will launch include Show Fewer Ads and Inline Ads. Not all projects will apply to all brands. The Show Fewer Ads lab lowers the number of ads shown to users by at least 1%. Publishers can expect to see a drop in revenue, but Google estimates the drop at less than 1% of revenue because it puts the focus on eliminating lower value ads for that specific site. Inline ads are 320x100 ad units that are automatically inserted in the mobile site as a user scrolls down the page. This new ad format eliminates the need to write the logic to dynamically insert ad units on the Web page. advertisement advertisement Read the whole story at Google »
Google has allowed publishers to test new features, including Show Fewer Ads and Inline Ads, with its new AdSense Labs. The company is also testing a feature called “Instant Ad Blocker,” which blocks ads from appearing on websites that don’t have an ad blocker installed. Inline Ads are automatically inserted ad units that "eliminate the need to write the logic to dynamically insert ad units."