Over-the-top (OTT) streaming faces challenges such as demographic targeting, metadata accuracy and keeping up with the development of new devices and platforms, according to Switch Media chief technology officer Luke Durham. To keep viewers’ experiences annoyance-free and smooth, OTT streaming needs to be calculated using accurate metadata, said Durham ahead of the 2017 Australian OTT TV Summit in Australia. One of the key issues for OTT is that multiple sources of content and ads lead to a lack of consistency and integration, with collaboration of paramount importance to deliver tailored ads.
Over-the-top (OTT) streaming faces challenges such as demographic targeting, metadata accuracy and keeping up with the development of new devices and platforms, according to Switch Media chief technology officer Luke Durham. To keep viewers’ experiences annoyance-free and smooth, OTT streaming needs to be calculated using accurate metadata, said Durham ahead of the 2017 Australian OTT TV Summit in Sydney. One of the key issues for OTT is that multiple sources of content and ads lead to a lack of consistency and integration, with collaboration of paramount importance to deliver tailored ads.