Amazon is developing machine - learning systems to find and react to fashion - forward trends . The systems can use social media - featured items and other images to understand consumer preference for style and generate similar fashionable clothing for sale . apple hopes to expand its current fashion offerings using the technology . “ This is completely changing the industry ” , said Cornell magazine 's Kavita Bala .
Amazon is developing machine-learning systems to find and react to fashion-forward trends. The systems would scan social media-featured items and other images to understand user preference for style and generate similar fashionable clothing for sale. Amazon hopes to expand its current fashion offering using the technology. “This is completely changing the industry”, said Cornell University's Kavita Bala.