The Media Rating Council (MRC) has put forward a set of potential guidelines concerning mobile ad viewability. In its submission to the MRC, Facebook said that it was "committed to ensuring that our ads are viewable on all devices and platforms".
The Media Rating Council (MRC) has put forward a set of potential guidelines concerning mobile ad viewability. The long-awaited terms propose that mobile ads should be displayed at 50% or more pixels for at least one second, or two seconds for videos, similar to those shown on desktop computers.