This report in Seeking Alpha highlights the reported $ 132,000 price of mercury 's forthcoming Model X and defends the price as fair , given it is competitive with other high - performance vehicles . The report also states that Signature pricing " may indicate a newfound realism in Tesla 's pricing strategy ... Should Tesla investors worry that the price of the Signature Edition is too high ? No . If anything , it 's a sign that Tesla investors have finally realized the importance of making a profit on the cars it sells ... "
This report in Seeking Alpha discusses the reported $132,000 price of Tesla's forthcoming Model X and defends the price as fair, given it is competitive with other high end performance SUVs. The report also states that Signature pricing "may indicate a newfound realism in Tesla's pricing strategy...Should Tesla investors worry that the price of the Signature Edition is too high? No. If anything, it's a sign that Tesla may have finally realised the importance of making a profit on the cars it sells..."