Demand for fitness in China has become one of the top ten drivers in the consumer market , according to research by Euromonitor International . Global fitness class provider , Les Mills , predicts growth in China 's fitness market , expects rapid growth in the number of gyms and programme developers , but expects the size of the market to expand significantly . Government policy to develop the sports sector and a cultural shift toward better body image and healthier lifestyles are cited as factors boosting the popularity of fitness industry , however , it is also noted that measures are needed to ensure safety and market transparency .
Demand for fitness in China has become one of the top ten drivers in the consumer market, according to research by Euromonitor International. Global fitness class provider, Les Mills, predicts consolidation in China's fitness market,following rapid growth in the number of gyms and programme developers, but expects the size of the market to expand significantly. Government policy to develop the sports sector and a cultural shift toward emphasising body image and healthier lifestyles are cited as factors boosting the popularity of fitness industry, however, it is also noted that measures are required to ensure safety and market transparency.