Brands who include interactive action with their video ads are reaping the benefits. Following Snack giant Mondelez's decision in May to turn all its digital and social ads into e-commerce enabled ads, the company has seen its promos get a 88% boost in awareness and engagement going up 220%. Bic is getting similar results with people spending 65 seconds with Bic's new running mobile and Web-video ads that include interactive games.
Brands who include interactive action with their video ads are reaping the benefits. Following Snack giant Mondelez's decision in May to turn all its digital and social ads into e-commerce enabled ads, the company has seen its promos get a 220% boost in awareness and engagement going up 88%. Bic is getting similar results with people spending 65 seconds with Bic's new running mobile and Web-video ads that include interactive games.