Amazon’s ad revenue continues to grow with more products, sponsored products and headline search ads, according to reports from ad buyers. However, the cost per click is up almost 130% for headline search ads. The company’s ad business grew to $3bn in the last quarter of 2017. Revenues could hit $1.7bn this year. Amazon’s growth was revealed in a shareholder letter, which said more than half the company’s products came from third-party sellers and that Prime had 100 million customers.
Amazon’s ad revenue continues to grow with more products, sponsored products and headline search ads, according to reports from ad buyers. However, the cost per click is up almost 130% for headline search ads. The company’s ad business grew to $1.7bn in the last quarter of 2017. Revenues could hit $3bn this year. Amazon’s growth was revealed in a shareholder letter, which said more than half the company’s products came from third-party sellers and that Prime had 100 million customers.