Jeans maker Levi Strauss plans to replace manual labour with lasers in its production process . The firm says laser manufacturing will reduce chemical use and improve efficiency , with one pair of jeans taking thirty seconds to finish , as opposed to two or three jeans per hour . The firm estimates that the factory will be ready to roll out by 2020 . Laser manufacturing is the " future of jeans manufacturing " , according to company CEO Chip Bergh .
Jeans maker Levi Strauss plans to replace manual labour with lasers in its production process. The company says laser automation will reduce chemical use and improve efficiency, with one pair of jeans taking 90 seconds to finish, as opposed to two or three pairs per hour. The firm anticipates that the method will be ready to roll out by 2020. Laser manufacturing is the "future of jeans manufacturing", according to company CEO Chip Bergh.