Zurich Insurance UK has introduced its FutureYou initiative to connect with disengaged customers. FutureYou incorporates elements of gamification to help customers build a personal dashboard, with customer profiles used to tailor needs-based insurance solutions and provide better-targeted communications content for online customers. It is aimed at the middle layer of people who do not have advisers but know they need to take action and follows a lifestyle- rather than product-centric approach. The company says it will be rolling out in London next year, followed by other cities across Europe over the coming years.
Zurich Insurance UK has introduced its FutureYou initiative to connect with disengaged customers. FutureYou incorporates elements of gamification to help customers build a personal dashboard, with customer profiles used to tailor needs-based insurance solutions and provide better-targeted communications content for online customers. It is aimed at the middle layer of people who do not have advisers but know they need to take action and follows a lifestyle- rather than product-centric approach. Zurich's Russell Fisher also sees robo-advisers trending towards offering a range of options rather than rigid machine-driven recommendations.