apps ##works is looking at ways to persuade publishers to offer more premium video content on its app . apps wants more long - form , original videos and publishers want higher revenue to make it worth their time investing in that content . As part of the push , Apple News has added a Top Videos section to its app and inserted interstitial video ads . Revenues are split 50:50 between Apple and the publishers .
Apple News is looking at ways to persuade publishers to distribute more premium video content on its platform. Apple wants more long-form, original videos and publishers want higher revenue to make it worth their while investing in that content. As part of the push, Apple News has added a Top Videos section to its app and inserted interstitial video ads. Revenues are split 50:50 between Apple and the publishers.