Europe saw mobile ad spend exceed €10bn ($11.3bn) in H1, representing 50% of the region’s digital investment, according to an AdEx Benchmark study. Mobile is now approaching a 40% share of digital ad spend, while the wider digital sector has climbed 10% to hit €25.7bn in the period. Video saw a four-fold rise, and now accounts for 30% of the display market, while display ad growth was at 12.3%. Meanwhile, search increased 10.2% to account for 46% of total digital ad spend.
Europe saw mobile ad spend exceed €10bn ($11.3bn) in H1, representing 40% of the region’s digital investment, according to an AdEx Benchmark study. Mobile is now approaching a 50% share of digital ad spend, while the wider digital sector has climbed 10% to hit €25.7bn in the period. Video saw a four-fold rise, and now accounts for 30% of the display market, while display ad growth was at 12.3%. Meanwhile, search increased 10.2% to account for 46% of total digital ad spend.