Agency signs up Spanish telcos to carry live soccer channel for commercial premises. Getty Images Spanish rights agency Mediapro has agreed carriage terms with several domestic telecommunications firms for the distribution of its La Liga TV Bar channel within the country’s commercial hotel, bar, and restaurant sectors. As part of the deal, Movistar, Vodafone, Orange, and Euskaltel Group have agreed to carry the La Liga TV Bar channel, which offers live La Liga, Segunda and non-domestic European club competition matches, within their respective partner venues. Under the terms of the arrangement with Euskaltel it carries the channel in the Spanish region of Asturias. Mediapro has also integrated live match broadcast info into Futbar, its digital app, which enables users to locate nearby bars showing live soccer in Spain.
Several Spanish telecommunications firms will be able to show La Liga's TV Bar channel after agreeing carriage terms with the rights agency Mediapro. The deal, which includes Movistar, Vodafone, Orange and Euskaltel Group, will allow the firms to show the channel in the country’s hotels, bars and restaurants.