US shopping malls are turning to a shopping experience firm called The Void to attract more customers . Unibail - Rodamco - Westfield , which owns 32 centres across the country , has signed a deal with the company to install 25 VR spaces at its locations in both the US and internationally . The Void offers immersive experiences that , for example , allow users to feel as if they are in a Star Wars film . With the proportion of fashion - based leases signed by retailers declining in recent years , retailers are increasingly turning to retail outlets to fill the gap .
US shopping malls are turning to a VR experience firm called The Void to attract more customers. Unibail-Rodamco-Westfield, which owns 32 centres across the country, has signed a deal with the company to install 25 VR spaces at its locations in both the US and Europe. The Void offers immersive experiences that, for example, allow users to feel as if they are in a Star Wars film. With the proportion of fashion-based leases signed by malls declining in recent years, owners are increasingly turning to entertainment services to fill the gap.