Social media is a tool that insurers can use to investigate claims when there's a suspicion of fraud, according to The Workplace Safety and Insurance Board. Public social media posts can be used in tandem with other data sources, like physical surveillance, to assess the validity of a claim, the association added. Insurers are also reportedly checking clients' pets, relationship statuses and health habits via social media platforms.
Social media is a tool that insurers can use to investigate claims when there's a suspicion of fraud, according to the Canadian Life and Health Insurance Association. Public social media posts can be used in tandem with other data sources, like physical surveillance, to assess the validity of a claim, the association added. Insurers are also reportedly checking clients' pets, relationship statuses and health habits via social media platforms.