German newspaper Bild is making use of augmented reality , allowing readers to view videos alongside football - related stories . The technology 's introduction is part of a partnership between the paper 's readers and the German media League . Readers will be able to view videos when hovering their smartphones above specially - designed screens in the physical copy of the newspaper .
German newspaper Bild is making use of augmented reality, allowing readers to view videos alongside football-related stories. The technology's introduction is part of a partnership between the paper's publisher and the German Football League. Readers will be able to view videos when hovering their smartphones above specially-marked pictures in the physical copy of the newspaper.