Snapchat will acquire Vurb, a search app, that will help generate adverts for users based on object recognition, thus increasing advert revenues. The acquisition is part of the company’s efforts to expand its advertising business and increase revenue from mobile devices.
Snapchat will acquire Vurb, a search app, that will help generate adverts for users based on object recognition, thus increasing advert revenues. This acquisition will help Snapchat capture more eyeballs and ad dollars from Google and Facebook by improving third-party content and personalisation.