Stink Studios and Google have collaborated on a campaign for fashion brand Yoox, creating 15-second video ads that Google is calling "brandformance at its best". The ephemeral ads, which will run until pre-Christmas, aim to instill a sense of urgency in consumers, who have only the duration of the video to buy an item before it "vanishes" from the Yoox site. The innovative format uses Stink Studios' RITA technology, which shows videos in real time and allows them to change in response to user preferences.
Stink Studios and Google have collaborated on a campaign for fashion brand Yoox, creating 15-second video ads that Google is calling "brandformance at its best". The ephemeral ads, which will run until mid-December, aim to instill a sense of urgency in consumers, who have only the duration of the video to buy an item before it "vanishes" from the Yoox site. The innovative format uses Stink Studios' RITA technology, which shows videos in real time and allows them to change in response to user preferences.