EBay is beginning the process of banning product ads that link to third-party sites in favour of offering its customers ad placements for products listed on its site. The company will recruit an advertising sales team to develop a tool kit to encourage brands to invest in the new model, according to Bridget Davies, vice-president of eBay advertising, North America. The move resembles Amazon's use of various customised ad products to boost sales for big brands on its platform. In the previous year, eBay spent just $313m on marketing, a 4% drop on Q4 2016.
EBay is beginning the process of banning product ads that link to third-party sites in favour of offering its customers ad placements for products listed on its site. The company will recruit an advertising sales team to develop a tool kit to encourage brands to invest in the new model, according to Bridget Davies, vice-president of eBay advertising, North America. The move resembles Amazon's use of various customised ad products to boost sales for big brands on its platform. In Q4 2016, eBay spent just $313m on marketing, a 4% drop on the previous year.