Bloomberg Media's's Senior Editor EMEA, Nate Lanxon, has urged the industry to address the issue of ad-blocking before it gains popularity on mobile. Lanxon said, “we have the opportunity to innovate before people want to start blocking it, and if we don’t do that now, as an industry, we will lose people on mobile in same way that some parts of the industry have been lost on desktop.” This comes as Bloomberg Media's launch their new ad tech tools, which aim to provide commercials partners in EMEA with a technology suite to reach the right audiences with the right content. Bloomberg Media's managed to double its customer content revenue last year, gaining more success from advertisers who chose to tell an interesting story rather than using traditional ad formats.
Bloomberg Media's Senior Editor EMEA, Nate Lanxon, has urged the industry to address the issue of ad-blocking before it gains popularity on mobile. Lanxon said, “we have the opportunity to innovate before people want to start blocking it, and if we don’t do that now, as an industry, we will lose people on mobile in same way that some parts of the industry have been lost on desktop.” This comes as Bloomberg Media launch their new ad tech tools, which aim to provide commercials partners in EMEA with a technology suite to reach the right audiences with the right content. Bloomberg Media managed to double its customer content revenue last year, gaining more success from advertisers who chose to tell an interesting story rather than using traditional ad formats.