Survey results from brokers Ecclesiastical have suggested that brokers are new to using social media as a way of carrying out business. A total of 250 brokers were polled and the results showed that over half contact clients only once or twice annually, with 94% contacting clients to issue renewal reminders and 29% regarding an upsell or different products. The survey also revealed that more than 60% of all respondents said they would not recommend their broker if they had any concerns about them.
Survey results from brokers Ecclesiastical have suggested that brokers are new to using social media as a way of carrying out business. A total of 250 brokers were polled and the results showed that over half contact clients only once or twice annually, with 94% contacting clients to issue renewal reminders and 29% regarding an upsell or different products. Just 22% of brokers have used LinkedIn in the past year and 21% have used Twitter.