Twitter will broaden its streaming video service to Roku devices in a bid to draw users and advertisers with video after two years of flagging growth. The company said it would offer the new service, called “Netflix for TV,” on Roku. Twitter's announcement comes in the same week that the company said it will offer a 24-hour news stream from Bloomberg on its platform.
Twitter will broaden its streaming video service to Roku devices in a bid to draw users and advertisers with video after two years of flagging growth. Roku is the most-used device for streaming long-form TV from services like Netflix and Hulu in the US, according to research firm Nielsen. Twitter's announcement comes in the same week that the company said it will offer a 24-hour news stream from Bloomberg on its platform.