British clothing retailer Ted Baker is piloting an ecommerce and payments approach to in-store shopping. The service enables staff to help customers shop for items that are unavailable in-store, and is aimed at delivering a full shopping experience regardless of store size. In the pilot project, which will run from September until November, employees can use their smartphones or tablets to scan in products they want to buy online, then place them on display in one of two stores within Developed in partnership with e-commerce consultancy Salmon, the system is being tested at five stores around London before being rolled out across the UK and US.
British clothing retailer Ted Baker is piloting an ecommerce and payments approach to in-store shopping. The service enables staff to help customers shop for items that are unavailable in-store, and is aimed at delivering a full shopping experience regardless of store size. A PayPal Here card reader system will help to provide a faster, secure checkout, with purchases delivered or picked up through the click and collect service at Ted Baker stores. Developed in partnership with e-commerce consultancy Salmon, the system is being tested at five stores around London before being rolled out across the UK and US.