Procter & Gamble will review all its agency contracts in 2017 to bring more transparency to its media supply chain . This is part of a four - point plan to achieve greater control over the company ’s media strategy , which has been described as “ murky at best ” . According to the World Federation of Advertisers , 90 % of marketers are looking to review agency contracts in order to achieve greater transparency . The four - point plan focuses on viewability , verification of advertising , the agency contract review and action against ad ##versity . P&G ##amble boss Marc Pritchard said : “ There is no advantage in a non - transparent , inefficient and fraudulent media supply chain . ”
Procter & Gamble will review all its agency contracts in 2017 to bring more transparency to its media supply chain. This forms part of a four-point plan to exert greater control over the company’s media strategy, which has been described as “murky at best”. According to the World Federation of Advertisers, 90% of marketers are looking to review agency contracts in order to achieve greater transparency. The four-point plan focuses on viewability, verification of inventory, the agency contract review and action against ad fraud. P&G marketing boss Marc Pritchard said: “There is no advantage in a non-transparent, inefficient and fraudulent media supply chain.”