Kenshoo's latest Digital Marketing Snapshot reveals that the improved ability to target audiences across devices on platforms such as Facebook means that social media ad spend is growing faster than search advertising. The report also shows a significant increase in spending by brands targeting mobile users with ads for products and services like travel, health care, financial services, and more.
Kenshoo's latest Digital Marketing Snapshot reveals that the improved ability to target audiences across devices on platforms such as Facebook means that social media ad spend is growing faster than search advertising. Mobile ad spend accounted for 63% of all paid-for social ad formats in comparison to search where mobile accounted for 38%.