Mars, the UK’s second-largest confectionery brand, is to become the first mainstream chocolate producer to offer a plant-based alternative to milk chocolate, following its announcement that it will launch a vegan Galaxy bar in the country. The new range of bars – which are made from cocoa beans and contain no animal products or artificial colours – has been developed by Mars UK as part of an initiative with leading food companies including Nest@@ The UK vegan confectionery market is now worth £10m. The country’s overall confectionery market is valued at £4bn.
Mars, the UK’s second-largest confectionery brand, is to become the first mainstream chocolate producer to offer a plant-based alternative to milk chocolate, following its announcement that it will launch a vegan Galaxy bar in the country. The product, which will be certified by the Vegan Society, will replace dairy with hazelnut paste and rice syrup and will be available from Amazon, Ocado and Tesco at £3 ($3.85) per 100g bar, double the price of a standard Galaxy. The UK vegan confectionery market is now worth £10m. The country’s overall confectionery market is valued at £4bn.