Instagram now has 500 million monthly and 800 million daily active users, having added 100 million new monthly active users in just a month since it last reported figures. Growth of the photo-sharing app’s user base shows no sign of abating, meaning that Instagram could eventually catch up with parent company Facebook’s user numbers. The latest figures may prove bad news for rival platform Snapchat, as Instagram’s exponential growth comes at a time when the company has brought out its own versions of some of Snapchat's key product experiences, such as Stories.
Instagram now has 800 million monthly and 500 million daily active users, having added 100 million new monthly active users in just a month since it last reported figures. Growth of the photo-sharing app’s user base shows no sign of abating, meaning that Instagram could eventually catch up with parent company Facebook’s user numbers. The latest figures may prove bad news for rival platform Snapchat, as Instagram’s exponential growth comes at a time when the company has brought out its own versions of some of Snapchat's key product experiences, such as Stories.