Coffee shops and pizzerias are placing Pokemon Go " lure modules " to lure customers into their premises and boost sales . In a New York pizzeria , sales reportedly increased 75 % in one month after the company spent $ 10 on " lure modules . Meanwhile , " ​Atlanta - based ad agency , Huge , has turned its public in - house coffee shop into a " laboratory " to test marketing opportunities with the hit game , which has already generated an estimated $ 14.04 m since its release on July 6 . As the device drains batteries , Huge also added more power points in a bid to get users to consume more while waiting for their batteries to recharge .
Coffee shops and pizzerias are placing Pokemon Go "lure modules" to entice customers into their premises and boost sales. In a New York pizzeria, sales reportedly increased 75% in one weekend after the owner spent $10 on "lure modules. Meanwhile, "​Atlanta-based ad agency, Huge, has turned its public in-house coffee shop into a "laboratory" to test marketing opportunities with the hit game, which has already generated an estimated $14.04m since its release on July 6. As the game drains batteries, Huge also added more power points in a bid to get users to consume more while waiting for their smartphones to recharge.