The electric vehicle division of the Beijing Auto Industry Corporation (BAIC) has recently launched a new brand called ArcFox, with a trendy showroom in China containing only concept vehicles at this stage. ArcFox is aimed at the young and hip who live in apartments in big cities, using the slogan “fun any way” to appeal to this demographic. In addition to being an EV company, BAIC also produces plug-in hybrid cars for sale under its own brand.
The electric vehicle division of the Beijing Auto Industry Corporation (BAIC) has recently launched a new brand called ArcFox, with a trendy showroom in China containing only concept vehicles at this stage. ArcFox is aimed at the young and hip who live in apartments in big cities, using the slogan “fun any way” to appeal to this demographic. The brand will launch its first vehicle early next year in the form of the ArcFox-1, which, if it matches the concept shown at the Beijing Auto Show, will be just over three metres long, have a 40hp motor, offer a range of around 200 kilometres, and cost $15,800 with local subsidies.