Heineken - branded beer brand Amstel has joined up with augmented reality ( AR ) app Snatch for a Pokémon Go - style promotional campaign . Users can win vouchers for free beer by finding a beer bottle and hanging onto it for six hours without anyone else in the vicinity ‘ picking ’ it . The campaign will see 10,000 pints given away , with prizes redeemable at Mitchells & Butlers bars and pubs . " Combining brand rewards , real - time gaming and AR is fairly new , but it ’s powerful , " said Phil Lloyd , chief customer officer at Snatch .
Heineken-owned beer brand Amstel has joined up with augmented reality (AR) app Snatch for a Pokémon Go-style promotional campaign. Users can win vouchers for free beer by finding a prize location and hanging onto it for six hours without anyone else in the vicinity ‘snatching’ it. The campaign will see 10,000 pints given away, with vouchers redeemable at Mitchells & Butlers bars and pubs. "Combining brand rewards, real-world gaming and AR is fairly new territory but it’s powerful," said Phil Lloyd, chief customer officer at Snatch.