City AM has extended its ban on ad - blocking to include branded content as well as editorial , according to City AM ’s chief operating officer , mark Yardley . Marketers post their native content to the site using City AM 's content - management system , which treats it in the same way as pieces written by journalists . The news site banned ad - blockers last October , with more than 25 % of users subsequently turning them off . Among those posting branded content to City AM 's site is blog Edinburgh , some of whose articles are still engaging online despite the ad - blocking ban .
City AM has extended its ban on ad-blockers to include branded content as well as editorial, according to City AM’s chief operating officer, Charles Yardley. Marketers post their native content to the site using City AM's content-management system, which treats it in the same way as pieces written by journalists. The news site banned ad-blockers last October, with more than 25% of users subsequently turning them off. Among those posting branded content to City AM's site is Invest Edinburgh, some of whose articles are still engaging audiences despite the ad-blocking ban.