Fitbit has purchased the software and team behind smartwatch maker Vector Watch . The London - based firm launched in 2008 , targeting consumer - conscious consumers with savings of 30-day battery life and third - party apps , all of which were built in - house . Smartwatch makers have often struggled to get external developers to build apps for their products . With prices dropping over 50 % year - on - year , Fitbit 's purchase aims to show the company is keen to start its own in - house development .
Fitbit has purchased the software and team behind smartwatch maker Vector Watch. The London-based firm launched in 2016, targeting fashion-conscious consumers with promises of 30-day battery life and third-party apps, all of which were built in-house. Smartwatch makers have often struggled to get external developers to build apps for their products. With sales dropping over 50% year-on-year, Fitbit's purchase appears to show the company is keen to bolster its own in-house development.