Google is trialling an SMS alert service to help holiday shoppers find the best deals . The company will provide users with an option to " click " to Black Friday deals using a pop up message that appears on their website after a related search query . Google ’s website indicates an acceptance that the way people shop via mobile in mobile may be radically different to how they shop on desktop , and its new mobile ad format could help change the way people shop . While its alert service is not an " invisible app " - part human , part artificial intelligence - which provides access to online consumer service , Google may have the option to move in that direction if it chooses , piggybacking Google Now .
Google is trialling an SMS alert service to help holiday shoppers find the best deals. The company will provide users with an option to "subscribe" to Black Friday deals using a pop up message that appears on their mobile after a related search query. Google’s move indicates an acceptance that the way people shop via mobile in future may be radically different to how they transact on desktop, and its new mobile ad format could help change the way people shop. While its alert service is not an "invisible app" - part human, part artificial intelligence - which provides end to end consumer service, Google may have the capacity to move in that direction if it chooses, piggybacking Google Now.