two television ads have become the first to be banned by The Advertising Standards Authority (ASA) under new rules designed to reduce gender stereotyping. An advert for Philadelphia cream cheese was banned after complaints said the ad perpetuated a harmful stereotype suggesting men lacked the capabilities to care for children. The ASA also banned an advert from Volkswagen which was said to said to show a woman in a stereotypical care-giving role. Critics believe the watchdog has gone too far and described the new rules as “too draconian”.
Two television ads have become the first to be banned by The Advertising Standards Authority (ASA) under new rules designed to reduce gender stereotyping. An advert for Philadelphia cream cheese was banned after complaints said the ad perpetuated a harmful stereotype suggesting men lacked the capabilities to care for children. The ASA also banned an advert from Volkswagen which was said to said to show a woman in a stereotypical care-giving role. Critics believe the watchdog has gone too far and described the new rules as “too draconian”.