TubeMogul's Q2 revenues were $55.4m, a 22% rise from 2015, but still around 3% less than analysts’ predicted figure of $58m. June guidance has now dropped from a projected $229m to $217-221m. Mobile ad spend rose by 146% in Q2, making up 30% of TubeMogul's total spend, but the video buy-side platform has been a slower growth area than expected for the company, thanks to high viewability demands from brands. The publication of mobile viewability guidelines by the Media Rating Council in Full-year should help matters.
TubeMogul's Q2 revenues were $55.4m, a 22% rise from 2015, but still around 3% less than analysts’ predicted figure of $58m. Full-year guidance has now dropped from a projected $229m to $217-221m. Mobile ad spend rose by 146% in Q2, making up 30% of TubeMogul's total spend, but the video buy-side platform has been a slower growth area than expected for the company, thanks to high viewability demands from brands. The publication of mobile viewability guidelines by the Media Rating Council in June should help matters.