The Netherlands is to become the first country in Europe to ban popular children’s characters, such as Dora the Explorer and Miffy, from commercial food packaging on unhealthy products. The decision follows “public debates on the impact of advertising targeting children”, according to the Dutch Food Industry Federation (FNLI) which represents 450 food industry businesses. The ban, which the FNLI hopes will be introduced under 13, will seek to prohibit advertising featuring “licensed media characters” focused on children next year.
The Netherlands is to become the first country in Europe to ban popular children’s characters, such as Dora the Explorer and Miffy, from commercial food packaging on unhealthy products. The decision follows “public debates on the impact of advertising targeting children”, according to the Dutch Food Industry Federation (FNLI) which represents 450 food industry businesses. The ban, which the FNLI hopes will be introduced next year, will seek to prohibit advertising featuring “licensed media characters” focused on children under 13.