Young Singaporeans find digital advertising on YouTube less intrusive than on TV, according a Google Singapore and Kantar TNS study. The poll, which comes after a number of brand safety controversies involving Google, found 45% of internet users aged each day prefer YouTube to traditional TV. Singapore leads the Asia-Pacific region in video consumption, with 78% of users polled choosing YouTube as their first choice for online video. The popularity of online video in Singapore is also at an all-time high, with people consuming one billion hours of YouTube content 16 to 34.
Young Singaporeans find digital advertising on YouTube less intrusive than on TV, according a Google Singapore and Kantar TNS study. The poll, which comes after a number of brand safety controversies involving Google, found 45% of internet users aged 16 to 34 prefer YouTube to traditional TV. Singapore leads the Asia-Pacific region in video consumption, with 78% of users polled choosing YouTube as their first choice for online video. The popularity of online video in Singapore is also at an all-time high, with people consuming one billion hours of YouTube content each day.