Published: 6:00pm, 25 Jun, 2015 Updated: 5:01pm, 23 Jan, 2018
Ucar , a Chinese car - hailing website launched by China Auto Rental , China 's leading car rental site , is trying to build its brand quickly in its home market by looking at how rival Uber is illegal and potentially unsafe for passengers . using the slogan “ Beat U ” , Ucar released a series of advertising campaigns on its official account on China ’s popular Weibo microblogging site nationwide . Designed to show Ucar as a safe and reliable alternative to Uber , the adverts feature Chinese celebrities holding up signs bearing the words “ No U ” ( as in , No Uber ) .