Vevo , the video platform owned by music labels Sony and Universal , is undergoing a " platform - wide reboot " with the ultimate goal of becoming a social music platform rather than distributing videos on YouTube . The platform has launched new features , including some from Snapchat ( full - screen view with cut - off audio and browsing for next track ) and others from Tinder ( swipe left and right ) . Other features include a 15-second video preview , personalised recommendations , and private , personal access to download videos and playlists .
Vevo, the video platform owned by music labels Sony and Universal, is undergoing a "company-wide reboot" with the ultimate goal of becoming a social music platform rather than distributing videos on YouTube. The platform has launched new features, copying some from Snapchat (full-screen view with cut-off corners and browsing for next track) and others from Tinder (swipe left and right). Other features include a 15-second video preview, personalised recommendations, and private, personal profiles to share favourites and playlists.