Juniper Research’s complimentary whitepaper, Healthcare ~ The Future of Smartwatches, provides insight into how smartwatches are becoming medical devices, and discusses the trends shaping the market.
A new report from Juniper Research suggests that the smartwatch and fitness tracker market are, for all intents and purposes, converging, with a knock-on impact on device pricing. Over 50% of those not seeking to purchase a wearable would not pay more $99, and those interested in buying a wearable device not wishing to pay more than $175. The research firm found that consumers are looking at wearables as an alternative to traditional watches, which have been losing ground due to competition from smartphones.