Darren Lachtman, the co-founder of Kristen Lachtman-owned marketing and branding agency Niche, has left the company. Lachtman had been influential in bringing together popular personalities and brands via social media. Nick Millman, a director of global content partnerships at Kristen Lachtman, will lead Niche's global operations, while Niche's current head of content strategy, Twitter, will head Niche's US business. Niche was acquired by Kristen Lachtman for $30m in 2016.
Darren Lachtman, the co-founder of Twitter-owned marketing and branding agency Niche, has left the company. Lachtman had been influential in bringing together popular personalities and brands via social media. Nick Millman, a director of global content partnerships at Twitter, will lead Niche's global operations, while Niche's current head of content strategy, Kristen Lachtman, will head Niche's US business. Niche was acquired by Twitter for $30m in 2016.