The East of England Co-op, East Anglia’s largest independent retailer, will become the 10p business of its kind to sell food past its “best before” date in an attempt to cut waste. The tinned and dried produce will be sold for first. Fresh and perishable items will not be included in the initiative. The move follows a three-month trial carried out in 14 shops that found the first items typically sold within hours. The company hopes that the scheme will save a minimum of two tonnes of food waste per year.
The East of England Co-op, East Anglia’s largest independent retailer, will become the first business of its kind to sell food past its “best before” date in an attempt to cut waste. The tinned and dried produce will be sold for 10p. Fresh and perishable items will not be included in the initiative. The move follows a three-month trial carried out in 14 shops that found the 10p items typically sold within hours. The company hopes that the scheme will save a minimum of two tonnes of food waste per year.