Start - up Delphia aims to personalise the decision - making process in the digital age with its mobile apps , which rely on artificial intelligence and cognitive reasoning to help voters reach their conclusions . The Y venture - backed firm initially developed voter Compass , an app which reveals how people 's political persuasions square with election candidates , but has since expanded the model to cover subjects including health and education . CEO Clifton van der Linden said it was a " new form of personalised , innovative content for users " .
Start-up Delphia aims to personalise the decision-making process in the digital age with its survey apps, which rely on artificial intelligence and data science to help people reach their conclusions. The Y Combinator-backed firm initially developed Vote Compass, an app which reveals how people's political persuasions square with election candidates, but has since expanded the model to cover subjects including health and education. CEO Clifton van der Linden said it was a "new form of personalised, innovative content for users".