Facebook is testing a tool which allows users to log in to Facebook on Safari , rather than having to log in their credentials . This feature will improve Facebook 's content tracking , and boost engagement with Facebook"s " , widgets , and connected Facebook apps . Sites with some Facebook Connect or ad network integration will recognise a user 's identity and show them personalized profiles , in addition to passing the data back to Facebook so it can improve its ad targeting .
Facebook is testing a tool which allows users to log in to Facebook on Safari, rather than having to type in their credentials. This feature will improve Facebook's ad tracking, and boost engagement with Facebook"s content, widgets, and connected web apps. Sites with some Facebook Connect or ad network integration will recognise a user's identity and show them personalized ads, in addition to passing the data back to Facebook so it can improve its ad targeting.