advertising Australia has set up a viewability taskforce to provide guidance on viewability for Australian retailers , publishers and retailers . It is working on a whitepaper to promote a greater understanding about viewability , encouraging the advertising industry to make informed decisions when buying or selling . The report will be released in November . The taskforce aims to develop a consistent approach to advertising which is sees as the basis for any successful advertising campaign .
IAB Australia has set up a viewability taskforce to provide guidance on viewability for Australian advertisers, publishers and agencies. It is working on a whitepaper to promote a greater understanding about viewability, enabling the advertising industry to make informed decisions when buying or selling. The whitepaper will be released in November. The taskforce aims to develop a consistent approach to viewability which is sees as the basis for any successful advertising campaign.