Advertising trade association 4A's is launching an initiative aimed at stamping out bullying and harassment in the industry. The enlightened workplace certification programme offers training for executives and human resources leaders, as well as self-evaluation tools, aimed at helping to resolve conflicts and improve relationships. Industry insiders acknowledge the high-pressure advertising industry can lead to frequent backstabbing and bullying behaviour, while UK organisation NABS reported a 25% increase in bullying complaints to its advice line.
Advertising trade association 4A's is launching an initiative aimed at stamping out bullying and harassment in the industry. The enlightened workplace certification programme offers training for executives and human resources leaders, as well as self-evaluation tools, aimed at helping to resolve conflicts and improve relationships. Industry insiders acknowledge the high-pressure advertising industry can lead to frequent backstabbing and bullying behaviour, while UK organisation the National Advertising Benevolent Society reported a 25% increase in bullying complaints to its advice line.