Fast food chain's new measures include cutting plastic drink and ice cream packaging in Europe and trialing edible packaging in Ukraine McDonald's has today announced a major waste-busting programme to reduce plastic packaging and boost recycling rates across its European business, unveiling a range of trials and measures aimed at removing...
McDonald ’s has launched a major new initiative to reduce the use of plastic packaging , and increase recycling , in its European stores . New packaging will be used for the chain ’s McFlurry ice cream , avoiding the use of a plastic container and saving an estimated 1,200 tonnes of plastic annually . An “ evolved paper straw ” will be produced , following criticism that previous versions were unrecyclable . In the UK , customers will be able to purchase plastic toys from previous Happy Meals , while in France the introduction of fibre lids for cold drinks will eliminate a further 1,200 tonnes of plastic each year .