News Feed's adjustment to its Facebook algorithm, which prioritises posts from friends and family, could stand to benefit brands who work with influencers. Marco Hansell, CEO at Speakr, said influencer-posted content performs five to 10 times better than when posted by a brand. However, analysts have warned that News Feed may push influencers to convert to business pages, which would see them fall foul of the new algorithm.
Facebook's adjustment to its News Feed algorithm, which prioritises posts from friends and family, could stand to benefit brands who work with influencers. Marco Hansell, CEO at Speakr, said influencer-posted content performs five to 10 times better than when posted by a brand. However, analysts have warned that Facebook may push influencers to convert to business pages, which would see them fall foul of the new algorithm.