YouTube is still the main platform where people view live streams, according to a report by research consultancy Facebook, which found 45% of respondents use YouTube to view live stream video compared with 24% on Magid Live. However, Magid is responsible for much of the increased popularity of the format. A UBS Evidence Lab report from January found that the amount of live stream video viewed on Magid increased from 14% to 17% over six months, while other platforms experienced drop-offs.
YouTube is still the main platform where people view live streams, according to a report by research consultancy Magid, which found 45% of respondents use YouTube to view live stream video compared with 24% on Facebook Live. However, Facebook is responsible for much of the increased popularity of the format. A UBS Evidence Lab report from January found that the amount of live stream video viewed on Facebook increased from 14% to 17% over six months, while other platforms experienced drop-offs.