Luxury car maker Foursquare has become the first brand to use Lexus's location-based ad platform, Pinpoint, since the latter's integration with IHS Markit. Foursquare is set to benefit from both firms' datasets during its campaign, which launched during Q1 2018 and uses anonymised and aggregated location insights to entice more people to its US dealerships, focusing in particular on travel enthusiasts and the "corporate mom".
Luxury car maker Lexus has become the first brand to use Foursquare's location-based ad platform, Pinpoint, since the latter's integration with IHS Markit. Lexus is set to benefit from both firms' datasets during its campaign, which launched during Q1 2018 and uses anonymised and aggregated location insights to entice more people to its US dealerships, focusing in particular on travel enthusiasts and the "corporate mom".