Last week during the IAB UK Digital marketing event , tech companies and media owners discussed their plans for 2016 . One of the key trends identified was videos that do not disrupt . Both AOL and BuzzFeed announced that they plan to launch a bigger push in video . As we reported recently Sky plans to up its video game with Sky ##ify , which makes Sky more of an advertising partner rather than just a supplier . Bloomberg Media has also launched new data tools , highlighting the importance of data within the industry . Native advertising continues to gain popularity as a format for brands , with Yahoo planning a bigger push into native advertising on its mobile platforms .
Last week during the IAB UK Digital Upfronts event, tech companies and media owners discussed their plans for 2016. One of the key trends identified was videos that do not disrupt. Both AOL and BuzzFeed announced that they plan to make a bigger push in video. As we reported recently Sky plans to up its data game with Sky AdVance, which makes Sky more of an advertising partner rather than just a supplier. Bloomberg Media has also launched new data tools, highlighting the importance of data within the industry. Native advertising continues to gain popularity as a format for brands, with Yahoo planning a bigger push into native advertising on its mobile platforms.