Online video advertising in India grew by 200% in 2016, making it a ripe target for social media giants such as YouTube, Facebook and Twitter, according to a report by Adomantra Digital. The report, which was released on Tuesday, said that the number of online videos watched per user has increased from about 10 minutes last year to more than 20 minutes, with YouTube leading the way. Adomantra Digital CEO Vikas Katoch predicted that long-form videos would be a "key focus" for marketers, while increased competition would increase viewing.
Online video advertising in India grew by 200% in 2016, making it a ripe target for social media giants such as YouTube, Facebook and Twitter, according to a report by Adomantra Digital. The report showed that increased accessibility to the internet via 3G and 4G mobile networks sparked the rise in online video consumption. Adomantra Digital CEO Vikas Katoch predicted that long-form videos would be a "key focus" for marketers, while increased competition would increase viewing.