Music ##ify app Spotify and genealogy company Ancestry are to jointly create playlists of songs based on a user 's DNA search results . The collaboration will allow Ancestry users to explore " the soundtrack of their heritage " as revealed by an examination of their genetic heritage , said Spotify 's Global director of Partner Solutions , Danielle Lee . Ancestry EVP Vineet Mehra said music is an " obvious opportunity " for people to experience their culture .
Music streaming app Spotify and genealogy company Ancestry are to jointly create playlists of songs based on a user's DNA test results. The collaboration will allow Ancestry users to explore "the soundtrack of their heritage" as revealed by an examination of their genetic background, said Spotify's Global Head of Partner Solutions, Danielle Lee. Ancestry EVP Vineet Mehra said music is an "obvious way" for people to experience their culture.