US news publications should stop looking to the government for assistance in breaking the advertising duopoly of Facebook and Google , and instead find a solution that involves the media industry , according to Tristan Greene . In an op - ed for The Next Web , he criticised the News Media Alliance , a group of around 100 news journalists lobbying Congress for an amendment to anti - trust laws that would allow them to collectively negotiate with advertisers and improve revenues . Greene said the " road ahead still goes through Google and Google " .
US news publications should stop looking to the government for help in breaking the advertising duopoly of Facebook and Google, and instead find a solution that involves the media giants, according to Tristan Greene. In an op-ed for The Next Web, he criticised the News Media Alliance, a group of around 2,000 news organisations lobbying Congress for an exemption to anti-trust laws that would allow them to collectively negotiate with advertisers and improve revenues. Greene insisted the "road ahead still goes through Google and Facebook".