Blockchain could be useful in providing additional security to transactions in the advertising industry . The distributed ledger technology could enable data owners to manage assets without giving them to stakeholders and give media owners the ability to counteract fraud by unauthorised sellers and corporate spoofers . The new method could secure supply chains and protect assets such as URLs . It could also facilitate inventory sales . However , the technology is not yet being adopted by the wider sector , though there are plans working to introduce it .
Blockchain could be useful in providing additional security to transactions in the advertising industry. The distributed ledger technology could enable data owners to share assets without giving them to stakeholders and give media owners the ability to counteract efforts by unauthorised sellers and domain spoofers. The new method could streamline supply chains and protect assets such as URLs. It could also facilitate inventory sales. However, the technology is not yet being adopted by the wider sector, though there are groups working to introduce it.