ASA has delayed the implementation of new rules for broadband providers to be more transparent in their advertising until 31 October. From then on, providers must show all up-front and inclusive costs, make contract lengths more prominent and ensure up-front costs are more visible. Guy Parker, The Advertising Standards Authority Chief Executive said: “We’ll support the broadband industry as they move towards changing their approach in time for the October 31 deadline”.
The Advertising Standards Authority has delayed the implementation of new rules for broadband providers to be more transparent in their advertising until 31 October. From then on, providers must show all up-front and inclusive costs, make contract lengths more prominent and ensure up-front costs are more visible. Guy Parker, ASA Chief Executive said: “We’ll support the broadband industry as they move towards changing their approach in time for the October 31 deadline”.