The smartphone could be the key to overcoming the property sector's biggest hurdles, with new technology offering secure and exciting user experiences on a mobile platform, according to James’, founder of the Digital Marketing Bureau. He cited the recent exchange of binding property contracts via mobile as a way of streamlining the buying process, while virtual tours of homes that include real-time interaction with estate agents could offer a way to solve distance-related issues and improve customer service.
The smartphone could be the key to overcoming the property sector's biggest hurdles, with new technology offering secure and exciting user experiences on a mobile platform, according to James Dearsley, founder of the Digital Marketing Bureau. He cited the recent exchange of binding property contracts via mobile as a way of streamlining the buying process, while virtual tours of homes that include real-time interaction with estate agents could offer a way to solve distance-related issues and improve customer service.