As a result of falling ad revenues and rising ad-hostility demonstrated by the current popularity of ad-blocking, publishers are now being forced to look for new innovative and minimally intrusive revenue models. New agreements have been struck between publishers, such as The Independent and Time Inc and in-image platforms, such as Imonomy and GumGum, indicating a growing interest in visual media. In-image advertising helps reduce the use of ad-blocking software, while keeping the user focused on content and still encouraging ad revenue. Implementing in-image ads may create the perfect intersection between giving users what they want (visual content) and giving publishers what they need (ads and revenue). In addition, advertisers will be able to target their audiences with more targeted ads, which is an important step towards improving the efficiency of advertising.
As a result of falling ad revenues and rising ad-hostility demonstrated by the current popularity of ad-blocking, publishers are now being forced to look for new innovative and minimally intrusive revenue models. New agreements have been struck between publishers, such as The Independent and Time Inc and in-image platforms, such as Imonomy and GumGum, indicating a growing interest in visual media. In-image advertising helps reduce the use of ad-blocking software, while keeping the user focused on content and still encouraging ad revenue. Implementing in-image ads may create the perfect intersection between giving users what they want (visual content) and giving publishers what they need (ads and revenue). In-image ads offers publishers an alternative means of bucking the trend of ad blocking.