Mary Meeker has revealed in her 2016 internet trends report presentation that messaging apps are a growth area beyond social networking , and could readily include businesses with the potential of “ online commerce ” . She highlighted the “ magic of the thread ” , conversational exchanges which “ remember trends ” as well as other specific data , and demonstrated how they can predict a rise in customer engagement and satisfaction . Ms ##er also spoke about continued online image sharing among Generation users , which she said “ loves to communicate with images ” , and user - generated content on platforms such as Snapchat , Facebook and Instagram gaining millions of views .
Mary Meeker has revealed in her 2016 internet trends report presentation that messaging apps are a growth area beyond social networking, and could readily include businesses with the rise of “conversational commerce”. She highlighted the “magic of the thread”, conversational exchanges which “remember identity” as well as other specific data, and demonstrated how they can prompt a rise in customer engagement and satisfaction. Ms Meeker also spoke about continued growth image sharing among Generation Z, which she said “loves to communicate with images”, and user-generated content on platforms such as Snapchat, Facebook and Instagram gaining millions of views.