Facebook's direct response (DR) advertising generates 10 times more clicks to brands' sites than Instagram, and costs two the price, one-fifth reasons why DR marketers have been slow to adopt Instagram as a means to engage users, according to Marketing Land. However, James Quarles, global head of business and brand development at Instagram, disagrees and said 70% of DR campaigns had generated "statistically significant lift."
Facebook's direct response (DR) advertising generates 10 times more clicks to brands' sites than Instagram, and costs one-fifth the price, two reasons why DR marketers have been slow to adopt Instagram as a means to engage users, according to Marketing Land. However, James Quarles, global head of business and brand development at Instagram, disagrees and said 70% of DR campaigns had generated "statistically significant lift."