Insider is to launch Insider TV, an over-the-top (OTT) app for Roku, Apple TV and Video Briefing this autumn, featuring Insider and Business Insider content from all platforms as it looks to diversify from Facebook. Tubular Labs suggests 80% of Insider's three billion monthly video views come from Facebook, with around 1.1 billion views coming from Facebook Watch in May. The publisher's YouTube views also increased 10-fold compared to last May, reaching 224 million, according to an Insider spokesman. Insider will face stiff competition from traditional TV networks, however, with CBS cited as being among those promoting OTT products.
Insider is to launch Insider TV, an over-the-top (OTT) app for Roku, Apple TV and Amazon Fire this autumn, featuring Insider and Business Insider content from all platforms as it looks to diversify from Facebook. Tubular Labs suggests 80% of Insider's three billion monthly video views come from Facebook, with around 1.1 billion views coming from Facebook Watch in May. The publisher's YouTube views also increased 10-fold compared to last May, reaching 224 million, according to an Insider spokesman. Insider will face stiff competition from traditional TV networks, however, with CBS cited as being among those promoting OTT products.