Retailers are fighting back against declining sales and adapting to changing consumer behaviour by embracing influencers, recycling and other new trends, according to Howard, head of sustainability at IKEA. B&Q has posted more than 300 films on YouTube demonstrating how to paint ceilings and other DIY tasks, while Dunelm has created self-sticking wallpaper, and IKEA is making screwless, boltless furniture that is also recyclable.
Retailers are fighting back against declining sales and adapting to changing consumer behaviour by embracing influencers, recycling and other new trends, according to Steve Howard, head of sustainability at IKEA. B&Q has posted more than 300 films on YouTube demonstrating how to paint ceilings and other DIY tasks, while Dunelm has created self-sticking wallpaper, and IKEA is making screwless, boltless furniture that is also recyclable.