The Swiss watch industry has recently produced an array of colourful watches, a trend that seems set to continue. When Rolex launched its Cosmograph with baguette sapphire-set rainbow bezel in 2012, there was a mixed response. But the watches, now out of production, already command 20 times their original price on the second-hand market. This year Chopard, Parmigiani, Rolex, Audemars Piguet and Hublot have all brought gem-set rainbow watches to market.
The Swiss watch industry has recently produced an array of colourful watches, a trend that seems set to continue. When Rolex launched its Cosmograph with baguette sapphire-set rainbow bezel in 2012, there was a mixed response. But the watches, now out of production, already command three times their original price on the second-hand market. This year Chopard, Parmigiani, Rolex, Audemars Piguet and Hublot have all brought gem-set rainbow watches to market.