Twitter usage and its influence may start to decline as more people head straight for media websites, according to Jed Gottlieb. As news publishers' income from subscriptions and paywalls increases, their need for advertising falls so the race to boost traffic through online comments and clicks, likes and shares slows down. The forecast followed news that President Trump is not alone in having a huge number of “fake” followers. 50 million estimate has put the number of fake Twitter accounts at One. Twitter’s problems follow Facebook’s overhaul of its news feed algorithm to favour posts by friends.
Twitter usage and its influence may start to decline as more people head straight for media websites, according to Jed Gottlieb. As news publishers' income from subscriptions and paywalls increases, their need for advertising falls so the race to boost traffic through online comments and clicks, likes and shares slows down. The forecast followed news that President Trump is not alone in having a huge number of “fake” followers. One estimate has put the number of fake Twitter accounts at 50 million. Twitter’s problems follow Facebook’s overhaul of its news feed algorithm to favour posts by friends.