WhatsApp has updated its privacy policy to allow businesses to send users marketing messages as well as alerts from banks about potentially fraudulent transactions and airlines detailing amended flight schedules. The new policy, which was first reported by TechCrunch, allows companies that have a business relationship with Facebook or other social media sites to share information on their customers in exchange for payment of fees ranging
WhatsApp has updated its privacy policy to allow businesses to send users marketing messages as well as alerts from banks about potentially fraudulent transactions and airlines detailing amended flight schedules. By further integrating with Facebook for better data management, WhatsApp hopes that users will regard the marketing messages as useful rather than spam.