Interpublic's CEO, Michael Roth, speaking at Cannes emphasises that while new media and digital are current hot topics in the industry, creativity is still key, and he believes this will help agencies compete with new media companies entering the space.
Interpublic's CEO, Michael Routh, speaking at Cannes emphasises that while new media and digital are current hot topics in the industry, creativity is still key, and he believes this will help agencies compete with new media companies entering the space.