Procter & Gamble ( P&G ) has posted sales growth of 4 % , its highest quarterly figure in five years , despite increasing its focus on marketing by 6 % over the same period . Sales grew to $ 16.7bn in the company 's first fiscal quarter of the year , far in excess of the 1.6 % growth projection by Factset 's average of analysts . Spending cuts are estimated to have cost P&G $ 130 m over the years , while the growth was in part driven by higher online sales for the company 's Gillette Shave website .
Procter & Gamble (P&G) has posted sales growth of 4%, its highest quarterly figure in five years, despite reducing its spending on marketing by 6% over the same period. Sales grew to $16.7bn in the company's first fiscal quarter of the year, far in excess of the 1.6% growth projection by Factset's average of analysts. Spending cuts are estimated to have saved P&G $130m over the period, while the growth was in part driven by higher online sales for the company's Gillette Shave Club.