UK advertisers can be cautiously optimistic about the future with figures revealing ad spend hit £10.8bn ($3.7 per cent) during the first six months of 2017, the biggest H1 total since records began in 1982. According to the Advertising Association/WARC expenditure report, digital ad sales drove growth, accounting for 54% of all ad spend, while spending on mobile ads grew by 36.1%. The positive results prompted an upgrade in the growth forecast for the whole of 2017 to 3.1%.
UK advertisers can be cautiously optimistic about the future with figures revealing ad spend hit £10.8bn ($14.1bn) during the first six months of 2017, the biggest H1 total since records began in 1982. According to the Advertising Association/WARC expenditure report, digital ad sales drove growth, accounting for 54% of all ad spend, while spending on mobile ads grew by 36.1%. The positive results prompted an upgrade in the growth forecast for the whole of 2017 to 3.1%.