Facebook is opening up its augmented reality (Instagram) tools and World Effects filters to third-party developers. The move means external parties can now build Snapchat-like filters for use in Facebook and Messenger. Unlike Snapchat, which has not fully embraced external Instagram content providers, Facebook has worked with over 2,000 artists, brands and publishers to make Instagram experiences on its platform. By opening up Instagram studio, the social media platform is taking steps towards making Instagram "more a part of everyday life", said Ficus Kirkpatrick, Facebook's engineering director.
Facebook is opening up its augmented reality (AR) tools and World Effects filters to third-party developers. The move means external parties can now build Snapchat-like filters for use in Facebook and Messenger. Unlike Snapchat, which has not fully embraced external AR content providers, Facebook has worked with over 2,000 artists, brands and publishers to make AR experiences on its platform. By opening up AR studio, the social media platform is taking steps towards making AR "more a part of everyday life", said Ficus Kirkpatrick, Facebook's engineering director.