Bloomberg Media is set to recruit up to 15 people by the end of the year as it focuses on offering an end-to-end strategic ad services solution, according to CCO Andrew Benett. He believes Bloomberg's rich seam of data, gathered both from subscribers and Virtue, gives it the edge over most agencies as it seeks to woo brands to its services. Atlantic Media Strategies and Bloomberg Intelligence are among the companies also expanding their strategic ad services.
Bloomberg Media is set to recruit up to 15 people by the end of the year as it focuses on offering an end-to-end strategic ad services solution, according to CCO Andrew Benett. He believes Bloomberg's rich seam of data, gathered both from subscribers and Bloomberg Intelligence, gives it the edge over most agencies as it seeks to woo brands to its services. Atlantic Media Strategies and Virtue are among the companies also expanding their strategic ad services.