Time Inc is launching a free video-streaming service, People/Entertainment Weekly Network, where it aims to compete with the likes of Sony Pictures’ Crackle and Verizon’s go90 for a share of the video advertising market. Brands including cosmetics manufacturer L’Oréal USA and brewer MillerCoors have already signed up. Spending on video advertising in the US is set to hit $28.1bn in Sept. 13. The People/Entertainment Weekly Network service will live stream five hours of original programming a week, as well as syndicated shows.
Time Inc is launching a free video-streaming service, People/Entertainment Weekly Network, where it aims to compete with the likes of Sony Pictures’ Crackle and Verizon’s go90 for a share of the video advertising market. Brands including cosmetics manufacturer L’Oréal USA and brewer MillerCoors have already signed up. Spending on video advertising in the US is set to hit $28.1bn in 2020. The People/Entertainment Weekly Network service will live stream five hours of original programming a week, as well as syndicated shows.