Europe saw mobile ad spend exceed € 10bn ( $ billion ) in 2008 , representing 40 % of the region ’s digital investment , according to an AdEx Benchmark study . Mobile is now approaching a 50 % share of digital ad spending , while the wider digital sector has climbed 40 % to hit € 25.7bn in the period . Video saw a 10 - fold rise , and now accounts for 30 % of the display market , while display ad growth was at 12.3 % . Meanwhile , search increased 40 % to account for 46 % of total digital ad spend .
Europe saw mobile ad spend exceed €10bn ($11.3bn) in H1, representing 40% of the region’s digital investment, according to an AdEx Benchmark study. Mobile is now approaching a 50% share of digital ad spend, while the wider digital sector has climbed 10% to hit €25.7bn in the period. Video saw a four-fold rise, and now accounts for 30% of the display market, while display ad growth was at 12.3%. Meanwhile, search increased 10.2% to account for 46% of total digital ad spend.