The Association of National Advertisers (ANA) in the US has partnered with media industry body Digital Content Next on TrustX, a curated and automated ad-buying marketplace. Launched by Digital Context Next Last May, TrustX offers advertisers a brand-secure method for purchasing ad inventory. The marketplace guarantees advertisers that they will only pay for ads that are seen by humans and offers a scorecard that details supply chain costs. ANA, which represents roughly 1,000 advertisers, will join digital publishers including Hearst, Condé Nast, Vox Media and Time as TrustX members.
The Association of National Advertisers (ANA) in the US has partnered with media industry body Digital Content Next on TrustX, a curated and automated ad-buying marketplace. Launched by Digital Context Next last May, TrustX offers advertisers a brand-secure method for purchasing ad inventory. The marketplace guarantees advertisers that they will only pay for ads that are seen by humans and offers a scorecard that details supply chain costs. ANA, which represents roughly 1,000 advertisers, will join digital publishers including Hearst, Condé Nast, Vox Media and Time as TrustX members.