GroupM has told publishers they must sign a data protection contract before GDPR (the General Data Protection Regulation) takes effect in May or cease trading with the media-buying agency. The contract requires publishers to share control of their audience data with GroupM, and has caused some to express concerns that the agency is looking after its own the General Data Protection Regulation compliance while leaving publishers at risk of fines.
GroupM has told publishers they must sign a data protection contract before the General Data Protection Regulation (GDPR) takes effect in May or cease trading with the media-buying agency. The contract requires publishers to share control of their audience data with GroupM, and has caused some to express concerns that the agency is looking after its own GDPR compliance while leaving publishers at risk of fines.