The introduction of big data in digital advertising allowed advertisers to target consumers and provide relevant ads , Artificial Intelligence ( AI ) soon became the quick and useful way to process the data at a rate that no humans ever experienced . The introduction of AI processing has shown that advertisers can understand their audiences more , allowing them to create a perfectly realistic experience . AI has also helped with the complex nature of programmatic buying , it helps find the right person at the right place with the right message for a fair price . Using cookies AI uses retargeting to deliver ads based on what consumers have been looking at on the internet .
The introduction of big data in digital advertising allowed advertisers to target consumers and provide relevant ads, Artificial Intelligence (AI) soon became the quick and useful way to process the data at a rate that no humans ever could. The introduction of AI processing has meant that advertisers can understand their audiences more, allowing them to create a perfectly tailored experience. AI has also helped with the complex nature of programmatic buying, it helps find the right person at the right time with the right message for a fair price. Using cookies AI uses retargeting to deliver ads based on what users have been looking at on the web.