Advertisers could reduce their costs with the launch of Google 's latest platform , pay for conversion . It does not charge for clicks or impressions , but only when a customer comments on the advertiser ’s website or app . The tool is available via Target CPA with Display software , while restrictions include the requirement that advertisers can not use pay for conversion and move toward offline conversion types .
Advertisers could reduce their costs with the launch of Google's latest platform, pay for conversions. It does not charge for clicks or impressions, but only when a customer converts on the advertiser’s website or app. The tool is available via Target CPA with Display campaigns, while restrictions include the fact that advertisers cannot use pay for conversion and bid toward offline conversion types.