Australian online advertising expenditure increased by 29.7% to $6.8bn this year (preceding 30 June). General display advertising increased by 43.3% to $2.5bn, largely driven by a 55% growth in both desktop and mobile video advertising to $600m. Expenditure on search and directories also grew by 21%, accounting for $3.1bn, with classifieds seeing a growth of 24% to $1.2bn.
Australian online advertising expenditure increased by 29.7% to $6.8bn this year (preceding 30 June). General display advertising increased by 43.3% to $2.5bn, largely driven by a 55% growth in both desktop and mobile video advertising to $600m. Expenditure on search and directories also grew by 24%, accounting for $3.1bn, with classifieds seeing a growth of 21% to $1.2bn.