Pandora"s latest ad campaign "The Art of You" launched to coincide with Mother"s Day in the US is designed to get customers to focus beyond its signature charm bracelets. The new visual emphasis is on its other sterling silver designs including rings, earrings and necklaces, and the campaign by Grey New York includes a TV spot featuring three generations of female Pandora fans, as well as print, digital, PR, social media and in-store efforts. The company has also started to create a buzz with s video featuring small children asked to pick out there mothers out of a lineup using only their sense of touch. The video has been appearing over January on sites around the world.
Pandora"s latest ad campaign "The Art of You" launched to coincide with Mother"s Day in the US is designed to get customers to focus beyond its signature charm bracelets. The new visual emphasis is on its other sterling silver designs including rings, earrings and necklaces, and the campaign by Grey New York includes a TV spot featuring three generations of female Pandora fans, as well as print, digital, PR, social media and in-store efforts. The company has also started to create a buzz with s video featuring small children asked to pick out there mothers out of a lineup using only their sense of touch. The video has been appearing over the past couple of weeks on sites around the world.