Carat, forecasts a global ad spend growth in 2016 of 4.7% reaching $£16.9 billion. Digital is the only channel getting double digital growth, driven by mobile and online video. Programmatic buying has a rapid growth rate of +20% each year. By the end of this year, US programmatic transactions will account for 52% of non-search digital advertising spend.
Carat, forecasts a global ad spend growth in 2016 of 4.7% reaching $554bn. Digital is the only channel getting double digital growth, driven by mobile and online video. Programmatic buying has a rapid growth rate of +20% each year. By the end of this year, US programmatic transactions will account for 52% of non-search digital advertising spend.