Ad tech start-up Persado has gained $30m of American Express funding, led by Goldman Sachs, for an automated copywriting tool. The platform uses algorithms to generate a "precise combination of words, phrases, and images" the company says can "motivate any audience." Persado's clients include Series C, Expedia, eBay and Vodafone. Its "smart content" had experienced a 68.4% improvement on click-through rates.
Ad tech start-up Persado has gained $30m of Series C funding, led by Goldman Sachs, for an automated copywriting tool. The platform uses algorithms to generate a "precise combination of words, phrases, and images" the company says can "motivate any audience." Persado's clients include American Express, Expedia, eBay and Vodafone. Its "smart content" had experienced a 68.4% improvement on click-through rates.