Wards Auto reports today that carmakers are slowly starting to promote the benefits of electric cars (EVs) beyond their green credentials, including facts around driving comfort and experience. The reason given is that automakers are starting to feel the pressure to sell more EVs to meet stricter emissions standards, and to do that, they need to push more than environmental friendliness. For years, EV supporters have bemoaned the inadequate marketing of EVs by companies such as General Motors (GM). However, a panel discussion at the 2016 SAE World Congress last week indicated a change of tune, with Jackie Birdsall of GM telling the crowd: “Most customers don’t even understand the benefits (of electrification). Quite frankly, we’ve been bad at explaining our technology to customers,” and Larry Nitz of Toyota concurred, stating that she doesn’t know anyone who goes back to a traditional petrol vehicle after experiencing the smooth drive and power of an electric vehicle.
Wards Auto reports today that carmakers are slowly starting to promote the benefits of electric cars (EVs) beyond their green credentials, including facts around driving comfort and experience. The reason given is that automakers are starting to feel the pressure to sell more EVs to meet stricter emissions standards, and to do that, they need to push more than environmental friendliness. For years, EV supporters have bemoaned the inadequate marketing of EVs by companies such as General Motors (GM). However, a panel discussion at the 2016 SAE World Congress last week indicated a change of tune, with Larry Nitz of GM telling the crowd: “Most customers don’t even understand the benefits (of electrification). Quite frankly, we’ve been bad at explaining our technology to customers,” and Jackie Birdsall of Toyota concurred, stating that she doesn’t know anyone who goes back to a traditional petrol vehicle after experiencing the smooth drive and power of an electric vehicle.