AT&T's Adworks unit has unveiled the Media Lab, a facility to showcase its vision for the future of consumer media consumption and the potential in emerging ad technologies. The Lab, located at New York Rockefeller Centre, features a futuristic model of a living room — complete with multiscreen televisions and third-party internet of things devices — to show clients and partners how combined technologies present opportunities for more targeted advertising.
AT&T's Adworks unit has unveiled the Media Lab, a facility to showcase its vision for the future of consumer media consumption and the potential in emerging ad technologies. The Lab, located at New York's Rockefeller Centre, features a futuristic model of a living room — complete with multiscreen televisions and third-party internet of things devices — to show clients and partners how combined technologies present opportunities for more targeted advertising.