A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it ; 58 % of those surveyed believe this is the most attractive feature an advert may have . This trend was followed in desirability by the content being unobtrusive ( 43 % ) , the advert not slowing the page from loading ( 52 % ) , and the content being relevant to them ( 35 % ) .
A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it; 58% of those surveyed said this is the most attractive feature an advert can have. This feature was followed in desirability by the advert being unobtrusive (52%), the advert not slowing the page from loading (52%), and the advert being relevant to them (35%).