LinkedIn has added search data from Bing to its Marketing Solutions offering. The company said it will use the new information for a variety of purposes, including improving user experience and helping marketers better target their campaigns. It will take data from Microsoft’s search engine and set it accordingly to relevant categories in its own platform. LinkedIn stated it was not performing search marketing or advertising, rather that the tools would analyse search results for digital marketing.
LinkedIn has added search data from Bing to its Marketing Solutions offering. The employment service said the addition is to aid marketers with target accuracy and that it will prioritise interest targeting. It will take data from Microsoft’s search engine and set it accordingly to relevant categories in its own platform. LinkedIn stated it was not performing search marketing or advertising, rather that the tools would analyse search results for digital marketing.