Reports suggest that disruption in advertising and marketing is accelerating digital Darwinism and panic over the future of advertising, but that this should be seen as an opportunity to nurture more meaningful customer engagement. The challenge for marketers will not only be how they can engage with their customers online, but also what kind of engagement they want from them. At the same time, companies need to understand the way digital transformation is realigning business to drive new value for customers and to compete more effectively in the digital economy.
Reports suggest that disruption in advertising and marketing is accelerating digital Darwinism and panic over the future of advertising, but that this should be seen as an opportunity to nurture more meaningful customer engagement. Consumers are becoming digital narcissists who interact with technology in increasingly sophisticated ways. At the same time, companies need to understand the way digital transformation is realigning business to drive new value for customers and to compete more effectively in the digital economy.