Facebook video platform Watch has yet to gain the retention levels of YouTube. Analysis of 46 videos across 15 Watch pages by analytics firm Delmondo, including those of leading publishers and video creators, found viewers spent an average of 23 seconds watching a video. Crucially, this is just past the 20-second point where mid-roll ads are shown. Although 23 seconds was longer than the average watch time of a video in the Facebook News Feed and elsewhere on the site, the videos are lagging behind 65 percent or more average retention rate on YouTube. Watch videos' running time varies from four minutes to 20 minutes.
Facebook video platform Watch has yet to gain the retention levels of YouTube. Analysis of 46 videos across 15 Watch pages by analytics firm Delmondo, including those of leading publishers and video creators, found viewers spent an average of 23 seconds watching a video. Crucially, this is just past the 20-second point where mid-roll ads are shown. Although 23 seconds was longer than the average watch time of a video in the Facebook News Feed and elsewhere on the site, the videos are lagging behind the 50% or more average retention rate on YouTube. Watch videos' running time varies from four minutes to 20 minutes.