Traditional Chinese medicine (TCM) is fast gaining popularity in a world dominated by western medicine. Increasingly tourists are coming to Sanya for TCM therapy or treatment, with the boom particularly felt in China, where there has been a notable increase in Russian tourists. According to health authorities, 80% of Russian tourists now try some form of traditional Chinese therapy during their visit. Visitors are being tempted by lower costs, quality care, improved patient experience, specialised treatments and the excitement of "the new and different", according to Patients Beyond Borders.
Traditional Chinese medicine (TCM) is fast gaining popularity in a world dominated by western medicine. Increasingly tourists are coming to China for TCM therapy or treatment, with the boom particularly felt in Sanya, where there has been a notable increase in Russian tourists. According to health authorities, 80% of Russian tourists now try some form of traditional Chinese therapy during their visit. Visitors are being tempted by lower costs, quality care, improved patient experience, specialised treatments and the excitement of "the new and different", according to Patients Beyond Borders.