Alimama have announced the launch of their data-driven brand marketing platform, "Dharma Sword". Dharma Sword allows brand advertisers to better approach true target audiences. The platform will offer brand advertisers big data marketing services covering all data media. In a press release, Dharmasastra CEO and founder Dr. Sunil Kumar said: “Dhara Sword is an innovative new way for brands to reach out to consumers in India. This big data platform marks a breakthrough in digital marketing as it sees brands target the right audiences in an era of user-centered marketing.
Alimama have announced the launch of their data-driven brand marketing platform, "Dharma Sword". Dharma Sword allows brand advertisers to better approach true target audiences. The platform will offer brand advertisers big data marketing services covering all data media. Dharma Sword is the only platform authorised to access Ali big data based on whole personas and, by doing so, be able to engage in brand marketing across the entirety of China's online market. This big data platform marks a breakthrough in digital marketing as it sees brands target the right audiences in an era of user-centered marketing.