Over the past years, partnered with to conduct extensive research to understand how extremist groups leverage technology to spread their message and recruit new members. From there, they created the , which uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology. Today, YouTube is rolling out a feature using the model proven by the Redirect Method: when people search for certain keywords on YouTube, we will display a playlist of videos debunking violent extremist recruiting narratives. This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized. Over the coming weeks, we hope to build on this by: This work is made possible by our partnerships with NGOs that are experts in this field, and we will continue to collaborate closely with them to help support their research through our technological tools. We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits. As we develop this model of the Redirect Method on YouTube, we’ll measure success by how much this content is engaged. Stay tuned for more.
YouTube is working to combat terrorist content by introducing Jigsaw's "Redirect Method". The method redirects users who search for or click on extremist propaganda to other videos which challenge those ideologies. The platform aims to expand the functionality to include searches made in other languages, work with NGOs to create new video content to act against extremist messages throughout the radicalisation journey and partner with Jigsaw to introduce the "Redirect Method" throughout Europe.