AccorHotels plans to invest € 475 m ( $ 529 m ) in smart tourism infrastructure , in an effort to improve customer experiences , according to its strategic Digital Officer app Bailly . The company will spend € 250 m upgrading its infrastructure to accommodate “ augmented hospitality ” , with an additional € 225 m allocated for digital transformation . Smart tourism allows customers to increase their knowledge and interaction through the use of smart devices .
AccorHotels plans to invest €475m ($529m) in smart tourism services, in an effort to improve customer experiences, according to its Chief Digital Officer Maud Bailly. The company will spend €250m upgrading its facilities to accommodate “augmented hospitality”, with an additional €225m budgeted for digital transformation. Smart tourism allows travellers to increase their communication and interaction through the use of smart devices.