Twitter has presented social media influencers with an opportunity to boost their earnings with the launch of a new extension known as Amplify. Twitter Amplify expands the platform's existing creator revenue programme with influencers acquiring a share of the ad revenue from opting into a series of pre-roll ads. The company is also introducing a new feature called "sponsored tweets", which will allow brands and agencies to pay for tweets that are promoted by other users. The new feature enables influencers to upload, publish, and share posts across a wide range of media although only approved influencers will be offered the option to generate revenue.
Twitter has presented social media influencers with an opportunity to boost their earnings with the launch of a new extension known as Amplify. Twitter Amplify expands the platform's existing creator revenue programme with influencers acquiring a share of the ad revenue from opting into a series of pre-roll ads. The pre-roll ads run in front of content and influencers who choose to opt in will receive 70% of the revenue from their posts with 30% going to Twitter. The new feature enables influencers to upload, publish, and share posts across a wide range of media although only approved influencers will be offered the option to generate revenue.