UK bank Barclays has launched what it claims is the first TV advert in which a mainstream British bank highlights the issue of fraud as it aims to build trust in its brand. The ad, which presents a fake Barclays adviser being called out by a genuine employee who then offers advice on protection from scams, is part of a wider campaign on social media and a partnership with Get Safe Online. In it, an advisor tells viewers that they should be wary about using online banking because scammers are “very good at getting you into trouble”.
UK bank Barclays has launched what it claims is the first TV advert in which a mainstream British bank highlights the issue of fraud as it aims to build trust in its brand. The ad, which presents a fake Barclays adviser being called out by a genuine employee who then offers advice on protection from scams, is part of a wider campaign on social media and a partnership with Get Safe Online. Barclays is currently ranked at number 25 of 30 on YouGov's BrandIndex score, which gauges consumers' perceptions of firms' reputations.