Discovery restarted sales of its digital video inventory programmatically on a guaranteed basis, for the first time since it bought Scripps Networks Interactive in March 2019. Both firms had suspended programmatic guaranteed products while the merger settled down. The company said the restart was timed to coincide with the Christmas holiday period. It said advertisers could book a guaranteed number of set-price impressions in exchange for a spending promise linked to a deal with video platform SpotX.
Discovery restarted sales of its digital video inventory programmatically on a guaranteed basis, for the first time since it bought Scripps Network Interactive in March 2019. Both firms had suspended programmatic guaranteed products while the merger settled down. The company said the restart was timed to coincide with the Christmas holiday period. It said advertisers could book a guaranteed number of set-price impressions in exchange for a spending promise linked to a deal with video platform SpotX.