The Trustworthy Accountability Group (TAG) has announced the names of the first 100 companies to be awarded a TAG-ID as part of the TAG Registry, which aims to fight fraud and malware, and increase transparency in advertising. Tags are an important component for businesses that want their brands to stand out from competitors. " When combined with TAG's Payment ID Protocol, which ensures payments are made only to "legitimate" companies, a "floodlight of transparency" will put criminals out of business.
The Trustworthy Accountability Group (TAG) has announced the names of the first 100 companies to be awarded a TAG-ID as part of the TAG Registry, which aims to fight fraud and malware, and increase transparency in advertising. Facebook, Google, McDonald's and RhythmOne are among the companies who have undergone a background check and been proven to be "legitimate participants in the digital advertising industry." When combined with TAG's Payment ID Protocol, which ensures payments are made only to "legitimate" companies, a "floodlight of transparency" will put criminals out of business.