The smartphone could be the key to overcoming the property sector's biggest hurdles, with new technology offering secure and exciting user experiences on a mobile platform, according to James Dearsley, founder of the Digital Marketing Bureau. "The iPhone is going to change everything," he said.
The smartphone could be the key to overcoming the property sector's biggest hurdles, with new technology offering secure and exciting user experiences on a mobile platform, according to James Dearsley, founder of the Digital Marketing Bureau. He cited the recent exchange of binding property contracts via mobile as a way of streamlining the buying process, while virtual tours of homes that include real-time interaction with estate agents could offer a way to solve distance-related issues and improve customer service.