US newspaper group Hearst has introduced a customised paywall to encourage more readers to subscribe. The company publishes one daily and 64 weekly newspapers across the country, and previously operated a system in which editors chose content to place behind the paywall. The new system allows users to read unlimited content at first, before being offered tailored paid-for packages. In a trial of the system at 24 of the local sites, the number of subscribers has doubled since September.
US newspaper group Hearst has introduced a customised paywall to encourage more readers to subscribe. The company publishes 24 daily and 64 weekly newspapers across the country, and previously operated a system in which editors chose content to place behind the paywall. The new system allows users to read unlimited content at first, before being offered tailored paid-for packages. In a trial of the system at one of the local sites, the number of subscribers has doubled since September.