Television channel provider, Discovery Networks UK & Ireland, has reappointed Sky Media to handle its advertising sales in an estimated £800m deal following five to six years of negotiations. The deal covers all advertising including sponsorship and video on demand for Discovery’s 11 factual and entertainment channels. The partnership begins with immediate effect and is expected to be in place for four months.
Television channel provider, Discovery Networks UK & Ireland, has reappointed Sky Media to handle its advertising sales in an estimated £800m deal following four months of negotiations. The deal covers all advertising including sponsorship and video on demand for Discovery’s 11 factual and entertainment channels. The partnership begins with immediate effect and is expected to be in place for five to six years.