Research by chocolatier Thorntons has found 57% of British women now own a piece of pearl jewellery, up from 4% in 2017. The study said one in five women acquired their first piece of pearl jewellery in the past six months and a third of 18-24 year-olds have purchased a pearl accessory in the past six months. “Pearl-wearing is becoming more popular among young women, with many choosing to wear pearls as an alternative to traditional jewellery,” said Dr Sarah Jones, director of research at the Royal College of Mid@@ When asked, 30% of women said they would buy pearls in the next six months.
Research by chocolatier Thorntons has found 57% of British women now own a piece of pearl jewellery, up from 4% in 2017. The study said one in five women acquired their first piece of pearl jewellery in the past six months and a third of 18-24 year-olds have purchased a pearl accessory in the past six months. It is thought royal duchesses Kate and Meghan could be behind the jewel's soaring popularity, with 13% of women saying they were influenced by the royals. When asked, 30% of women said they would buy pearls in the next six months.