Smaller players are falling out of China's smartphone market at an alarming rate, pushed out by a slowdown in the smartphone market and the dominance of major players who benefit from heavier spending on brand awareness and bargaining power with suppliers for better production costs. According to industry insiders, the number of Chinese smartphone brands has shrunk from 500 two years ago to four, with further consolidation expected to leave only a handful of large players in the near future. According to data from research firm IDC, the top around 100 sellers last year; Huawei, Xiaomi, Oppo and Vivo, made up over 45% of the domestic smartphone market.
Smaller players are falling out of China's smartphone market at an alarming rate, pushed out by a slowdown in the smartphone market and the dominance of major players who benefit from heavier spending on brand awareness and bargaining power with suppliers for better production costs. According to industry insiders, the number of Chinese smartphone brands has shrunk from 500 two years ago to around 100, with further consolidation expected to leave only a handful of large players in the near future. According to data from research firm IDC, the top four sellers last year; Huawei, Xiaomi, Oppo and Vivo, made up over 45% of the domestic smartphone market.