The consumer market for on - demand diagnostics solutions is overcrowded and wo n't reach its potential unless they find solutions that add value in a broader , more complex context , according Liz Slocum Jensen , founder of connected - car start - up , smart ##phone . automotive , automotive , in - vehicle Wi - Fi , and fleet management will be the main drivers that keep dongles on track to meet the $ 1.6bn a year market predicted by Frost & associates for 2020 .
The consumer market for on-board diagnostics dongles is overcrowded and won't reach its potential unless they find solutions that add value in a broader, more complex context, according Liz Slocum Jensen, founder of connected-car start-up, Road Rules. Insurance, security, in-vehicle Wi-Fi, and fleet management will be the main drivers that keep dongles on track to reach the $1.6bn a year market predicted by Frost & Sullivan for 2020.