BBC Worldwide will unveil an exclusive digital version of its popular show Planet Earth II on Snapchat on 17 February. The programme is the first ever to be available in a new format for mobile devices, and it features some of the most iconic images from around the world. Goldman Sachs will sponsor the first episode and ads will be included as the episodes launch. Snapchat has introduced a “binaural recording” feature, which can create 3D stereo sound for a more immersive experience in its Snapchat Shows. Planet Earth II will be available with Snapcodes, or scanned codes for adding friends and opening content, that will allow for early previews.
BBC Worldwide will unveil an exclusive digital version of its popular show Planet Earth II on Snapchat on 17 February. The show has been adapted specifically to Snapchat’s vertical mobile view and will include six episodes with new stories and footage. Goldman Sachs will sponsor the first episode and ads will be included as the episodes launch. Snapchat has introduced a “binaural recording” feature, which can create 3D stereo sound for a more immersive experience in its Snapchat Shows. Planet Earth II will be available with Snapcodes, or scanned codes for adding friends and opening content, that will allow for early previews.