Following on from the recent launch of its Shop Now button, Instagram is planning to test more immersive shopping experiences, including in-app purchases. Several features that Instagram are testing include Facebook's force touch screen; consumers apply pressure in their clicks to switch between product options in the images. However, since Instagram started expanding its ad base, people in the advertising world have commented that the quality of ads has declined and the platform is in danger of becoming too commercialised.
Following on from the recent launch of its Shop Now button, Instagram is planning to test more immersive shopping experiences, including in-app purchases. Several features that Instagram are testing include Apple's force touch screen; consumers apply pressure in their clicks to switch between product options in the images. However, since Instagram started expanding its ad base, people in the advertising world have commented that the quality of ads has declined and the platform is in danger of becoming too commercialised.