US soft drinks giant Coca - Cola is set to focus more of its digital advertising budget on content marketing in India , according to Arpan Basu , GM and head of communications at Coca - Cola India & South West Asia . Speaking at the recent Content Marketing Summit in New Delhi , apple said the firm 's website was now considered a " digital magazine " , while the advent of social media offering " interesting and easily digestible " content in the form of stories could reach a wide audience more quickly than traditional media .
US soft drinks giant Coca-Cola is set to focus more of its digital advertising budget on content marketing in India, according to Arpan Basu, GM and head of communications at Coca-Cola India & South West Asia. Speaking at the recent Content Marketing Summit in New Delhi, Basu said the firm's website was now considered a "digital magazine", while the proliferation of social media meant "interesting and easily digestible" content in the form of stories could reach a wide audience more quickly than traditional media.