AJ+, an online current affairs channel run by Al Jazeera, has started to see increased engagement 18 months after choosing YouTube to host its serialised video content. Michael Shagoury, director of audience development for AJ+ said the "real, quality journalism" wasn't working on Facebook, where average video views are 17 seconds, but it had built up a following of millions subscribers on Google's video-sharing site, with pieces running between seven and 15 minutes. AJ+ subscriber figures have risen fourfold in the past three months.
AJ+, an online current affairs channel run by Al Jazeera, has started to see increased engagement 18 months after choosing YouTube to host its serialised video content. Michael Shagoury, director of audience development for AJ+ said the "real, quality journalism" wasn't working on Facebook, where average video views are 17 seconds, but it had built up a following of more than 370,000 subscribers on Google's video-sharing site, with pieces running between seven and 15 minutes. AJ+ subscriber figures have risen fourfold in the past three months.