Amazon is developing machine-learning systems to find and react to fashion-forward trends. The systems would scan social media-featured items and other images to understand user preference for style and generate similar fashionable clothing for sale. Amazon hopes to expand its current fashion offering using the technology. In a recent interview, Mr. Bezos said that he was not worried about Amazon’s ability to compete with traditional retailers.
Amazon is developing machine-learning systems to find and react to fashion-forward trends. The systems would scan social media-featured items and other images to understand user preference for style and generate similar fashionable clothing for sale. Amazon hopes to expand its current fashion offering using the technology. “This is completely changing the industry”, said Cornell University's Kavita Bala.