Ad - blockers are " vital tools for improving privacy and security " , according to insiders , in a manner in contrast to what other companies would have users believe . While publishers advocate a rising use of ad - blockers , consumers are less aware they reduce website load time , lower data usage and increase battery life on mobiles , as well as providing increased levels of protection from malware . A 2015 study found that " malware served by ad networks tripled " , while another found that news sites were more likely than adult websites to have multiple trackers .
Ad-blockers are "vital tools for internet privacy and security", according to insiders, in a message in contrast to what media companies would have users believe. While publishers battle a rising use of ad-blockers, consumers are less aware they cut website load time, lower data usage and increase battery life on mobiles, as well as providing increased levels of security from malware. A 2015 study found that "malware served by ad networks tripled", while another found that news sites were more likely than adult sites to have multiple trackers.