The Guardian newspaper has revealed it is making more money from its readers than from advertisers. Although it opted not to introduce a paywall for its online content, the UK title has introduced a system of paid memberships and subscriptions, along with requests for readers to make individual donations. This has proved successful, with paying members rising from 200,000 to 500,000 since February and donations totalling £7m ($9 million) over the same period. Half of those contributions were from the United States, and web traffic appears to have been boosted by coverage of Donald Trump.
The Guardian newspaper has revealed it is making more money from its readers than from advertisers. Although it opted not to introduce a paywall for its online content, the UK title has introduced a system of paid memberships and subscriptions, along with requests for readers to make individual donations. This has proved successful, with paying members rising from 200,000 to 500,000 since February and donations totalling £7m ($9m) over the same period. Half of those contributions were from the United States, and web traffic appears to have been boosted by coverage of Donald Trump.