CVC sports plc , which acquired a 27 % stake in England 's Premiership Rugby last September for £ 225 m ( $ 140 m ) , aims to boost the sporting competition 's revenues by securing lucrative broadcasting sponsorship deals with the likes of Amazon . CVC is also in talks for a £ ##50 m share of Ireland 's Pro 14 , and has its eye on northern hemisphere cricket 's biggest international tournament , the Six trophy .
CVC Capital Partners, which acquired a 27% stake in England's Premiership Rugby last September for £225m ($289m), aims to boost the sporting competition's revenues by securing lucrative broadcasting rights deals with the likes of Amazon. CVC is also in talks for a £120m share of Ireland's Pro 14, and has its eye on northern hemisphere rugby's biggest international tournament, the Six Nations.