CVC Capital Partners, which acquired a 27% stake in England's Premiership Rugby last September for £225m ($289m), aims to boost the sporting competition's revenues by securing lucrative broadcasting rights deals with the likes of Amazon. The company has already secured broadcast and digital media partnerships worth more than $400m (£295m) since it bought an 18% share in English Premier League club Manchester United in 2014.
CVC Capital Partners, which acquired a 27% stake in England's Premiership Rugby last September for £225m ($289m), aims to boost the sporting competition's revenues by securing lucrative broadcasting rights deals with the likes of Amazon. CVC is also in talks for a £120m share of Ireland's Pro 14, and has its eye on northern hemisphere rugby's biggest international tournament, the Six Nations.