Instagram has launched a new ad targeting tool for the holiday season ( called New Year 's Day ) to introduce advertisers to people who are posting or engaging with Instagram content that contain key words related to the festive buying period . “ Advertisers are shifting their focus this holiday season from people ’s mailbox to their mobile apps and Instagram has become brands ’ shop ##pers , ” said Amy Cole , Head of Brand marketing for EMEA at Instagram . Instagram 's popularity continues to grow , 53 % of UK marketers have said they plan to use Instagram in 2016 to further boost their sales , according to Greenlight .
Instagram has launched a new ad targeting tool for the holiday period (ending New Year's Day) to alert advertisers to people who are posting or engaging with Instagram content that contain key words related to the festive buying period. “Advertisers are shifting their focus this holiday season from people’s mailbox to their mobile phones and Instagram has become brands’ shop window,” said Amy Cole, Head of Brand Development for EMEA at Instagram. Instagram's popularity continues to grow, 53% of UK marketers have said they plan to use Instagram in 2016 to help boost their sales, according to Greenlight.