In many ways, being a rocket scientist has never been better. Half a century on from the golden age of rockets and moon landings, the space race is back. And the sector is awash with funding: VC investments alone surged to a record $1.8 billion dollars last year, according to data from the Tauri Group (pdf, pg iv). The most exciting action is surprisingly close to home—within Earth’s orbit, to be precise. Once out of reach to all but top tier governments and supranational corporations, rapid advances in launch technology are changing the fundamental economics of the industry. From commerce to security and food, the resulting effect on everyday life is being felt across the globe. For traditional satellites, home is 23,000 miles above us, in what’s called geostationary orbit. Here a satellite can remain in perfect sync with the earth throughout the day, simplifying communication and data capture. But getting to these soaring heights requires a ride in one of just a handful of heavy-duty orbital launchers that operate today. This typically costs tens of millions of dollars, requires extremely early bookings, and often prioritizes military and government needs. But the arrival of a new generation of more affordable rockets is changing the landscape. Japan’s Mitsubishi Heavy Industries says it will cut time-to-launch to just 12 months while slashing its price of admission in half (to around $50 million) with the upcoming H3 Rocket in 2020. That’s also when the Ariane 5, which recently broke commercial records with a 10 ton payload, welcomes a younger and cheaper sibling to the family. Innovation is also arriving at lower earth orbit (LEO), a much closer hotspot where the International Space Station operates. Spanish start-up Zero2Infinity is developing balloon-assisted ascent systems, which it claims will cut LEO launch costs for small payloads to less than $5 million dollars. “By 2020, we expect the industry will double the current number of microsatellite launches per year to about 500,” says Loïc Alliez, an advisor to Zero2Infinity. “That’s enough to build a complete internet broadband infrastructure, or a surveillance system that can track anything happening on earth.” Across the board, cheaper launch costs will likely translate into shorter overall satellite lifespans. This in turn will speed up the pace at which newer technology is rolled out to space, cutting our reliance on legacy infrastructure already in orbit. The raison d’être for these satellites? Data. The imagery and scans they provide produce incredibly valuable insights, the effect of which can already be seen in major industries like agriculture, where firms like Tellus Labs and Monsanto’s Climate Corp are amplifying crop yields. Finance is taking note too, with sophisticated hedge funds scouring Planet Lab imagery for an investment edge. China this month launched a new civilian satellite to monitor oceans and disaster areas in near real-time. This boom will pose new challenges too, from increased space debris to regulatory and territorial disputes. But as with the rise of smartphones, cheaper rockets look set to change the world. It would be surprising if we don’t see entirely unanticipated consumer services and business models emerge as the technology progresses. This article was produced on behalf of MHI by Quartz creative services and not by the Quartz editorial staff.
Getting a satellite into space has traditionally been an expensive business, but a new generation of cost-effective rockets is poised to change this, which means commerce, to security, to agriculture will be impacted, affecting everyday life, globally. For instance, the H3 Rocket says time-to-launch will be reduced to just 12 months and cut the cost of admission by 50% with Mitsubishi Heavy Industries in 2020. The firm is also developing a younger and cheaper model. Cheaper launch costs will also speed up the rollout of new space technology. A thirst for data is driving the development of cheaper satellites, with industries such as agriculture and finance keen to exploit high-quality imagery and scans. However, this boom will also increase space debris, add regulatory scrutiny and pose territorial issues.