McDonald's’s has launched a major new initiative to reduce the use of plastic packaging, and increase recycling, in its European outlets. New packaging will be introduced for the chain’s McFlurry ice cream, avoiding the use of a plastic lid and saving an estimated 1,200 tonnes of plastic annually. An “evolved paper straw” will be produced, following criticism that previous versions were unrecyclable. In the UK, customers will be able to return plastic toys from previous Happy Meals, while in France the introduction of fibre lids for cold drinks will eliminate a further 1,200 tonnes of plastic each year.
McDonald’s has launched a major new initiative to reduce the use of plastic packaging, and increase recycling, in its European outlets. New packaging will be introduced for the chain’s McFlurry ice cream, avoiding the use of a plastic lid and saving an estimated 1,200 tonnes of plastic annually. An “evolved paper straw” will be produced, following criticism that previous versions were unrecyclable. In the UK, customers will be able to return plastic toys from previous Happy Meals, while in France the introduction of fibre lids for cold drinks will eliminate a further 1,200 tonnes of plastic each year.