Pinterest's promoted videos format is being opened up to US brands after previously only being available to exclusive brand partners in the UK. Branded videos will be available to all US businesses from this week, starting with a promotion from Hunter Boots displaying in users' feeds on the visual bookmarking tool. The promoted video format contains silent videos that users click to play, users can also click on pins to purchase items featured in ads. Pinterest has been trying to boost its offering to advertisers on both sides of the Atlantic in the last 12 months.
Pinterest's promoted videos format is being opened up to UK brands after previously only being available to exclusive brand partners in the US. Branded videos will be available to all UK businesses from this week, starting with a promotion from Hunter Boots displaying in users' feeds on the visual bookmarking tool. The promoted video format contains silent videos that users click to play, users can also click on pins to purchase items featured in ads. Pinterest has been trying to boost its offering to advertisers on both sides of the Atlantic in the last 12 months.