sporting Chrysler has increased its annual sponsorship fee for Juventus FC to at least € 42 m ( $ 46.7 m ) over two years . Both the club and the Italian - US car maker are controlled by the Agnelli family ’s parent company , Exor . The club has said it plans to expand its fan base and make more than the € 600 million of revenues it recorded last year .
Fiat Chrysler has doubled its jersey sponsorship deal for Juventus FC to at least €42m ($46.7m) over two years. Both the club and the Italian-US car maker are controlled by the Agnelli family’s holding company, Exor. The club has said it plans to increase its fan base and make more than the €600m of revenues it recorded last year.