Jeans maker Levi Strauss plans to replace manual labour with lasers in its production process. The company says laser automation will reduce chemical use and improve efficiency, with one pair of jeans taking 90 seconds to finish, as opposed to two or three pairs per hour. The firm anticipates that the method will be ready to roll out by 2020. In a statement released on Monday, Levi's said it was "excited about this new technology" but added that "the technology is still at an early stage for us and we are not yet able to provide
Jeans maker Levi Strauss plans to replace manual labour with lasers in its production process. The company says laser automation will reduce chemical use and improve efficiency, with one pair of jeans taking 90 seconds to finish, as opposed to two or three pairs per hour. The firm anticipates that the method will be ready to roll out by 2020. Laser manufacturing is the "future of jeans manufacturing", according to company CEO Chip Bergh.