Google is concentrating more on virtual reality (VR) with the creation of a new division that will focus solely on developing VR products like Google Cardboard. The company has been working to develop its own headset for several years, but it was not until last year when the first consumer version of the device hit store shelves. Google also needs to stay on top of video content in order to remain competitive; while Facebook's Oculus and HTC's Vine initially appeal to gamers, Google wants to dominate the entertainment content space due to the ad dollars that this market provides.
Google is concentrating more on virtual reality (VR) with the creation of a new division that will focus solely on developing VR products like Google Cardboard. Google's concentration on VR follows Facebook, owner of Oculus, which has opened up pre-ordering for its Oculus Rift. Google also needs to stay on top of video content in order to remain competitive; while Facebook's Oculus and HTC's Vine initially appeal to gamers, Google wants to dominate the entertainment content space due to the ad dollars that this market provides.