The new ad agency president for Fox Networks , Joe Marchese , is bringing with him the advertising expertise that he honed at his digital ad firm True[X ] and emphasised the appeal of television to advertisers compared with Facebook and Twitter . In a presentation he said Fox network “ delivers 700 Facebooks ” , with 76 % of Fox ’s content viewed on television . He added that Fox averaged 768 million impressions on a Sunday , versus fox ’s 150,000 . Marchese plans to create single - sponsored commercials for on - demand video content in an attempt to make advertising less intrusive .
The new ad revenue president for Fox Networks, Joe Marchese, is bringing with him the advertising expertise that he honed at his digital ad firm True[X] and emphasised the appeal of television to advertisers compared with Facebook and Google. In a presentation he said Fox primetime “delivers 700 Facebooks”, with 76% of Fox’s content viewed on television. He added that Fox delivers 768 million impressions on a Sunday, versus Facebook’s 150,000. Marchese plans to offer single-sponsored commercials for on-demand video shows in an attempt to make advertising less intrusive.