Twitter is working with media group Dentsu Aegis Network to offer some advertisers a guaranteed number of views on video ads in a bid to make its ad product similar to a TV-style buy. The product enables brands to order a set amount of pre-roll video ads that Twitter guarantees will be seen by a target audience. Video ad views will be counted according to Media Ratings Council standards and confirmed by third parties. Although rivals Facebook, Instagram and Snapchat are developing video ad capabilities, Twitter is the only other platform with a pre-roll product similar to Moments.
Twitter is working with media group Dentsu Aegis Network to offer some advertisers a guaranteed number of views on video ads in a bid to make its ad product similar to a TV-style buy. The product enables brands to order a set amount of pre-roll video ads that Twitter guarantees will be seen by a target audience. Video ad views will be counted according to Media Ratings Council standards and confirmed by third parties. Although rivals Facebook, Instagram and Snapchat are developing video ad capabilities, Twitter is the only other platform with a pre-roll product similar to YouTube.