Facebook has revealed the first significant information about Canvas , its mobile advertising platform . Since its launch in February , users have spent a total of 30 years using Canvas , breaking down to an average of 31 seconds per user . Canvas has been a hit with mobile users as the content - rich , high - impact ads are fast to load and marketers are suffering from the speed ability to create an ad in ten minutes or less . Facebook has also included a metric that allows advertisers to use advertisements to adjust for advertising time and scroll depth data .
Facebook has revealed the first significant statistics about Canvas, its mobile advertising platform. Since its launch in February, users have spent a total of 100 years using Canvas, breaking down to an average of 31 seconds per user. Canvas has been a hit with mobile users as the content-rich, high-impact ads are fast to load and marketers are benefiting from the speed ability to create an ad in ten minutes or less. Facebook has also included a metric that allows advertisers to suspend campaigns to adjust for view time and scroll depth data.