Apple is reportedly offering a new mobile advertising platform to the likes of Pinterest and Snap, following the success of its App Store promotional search results programme. Insiders claimed it brought in revenues of nearly $1 billion last year, while Forrester analyst Susan Bidel said Apple's launch of an in-app ad business, which included specific opt-in consent, could safeguard its reputation as a protector of consumer data. Apple's previous foray into the sector, iAd, was launched in 2010 but deemed a failure by 2016.
Apple is reportedly offering a new mobile advertising platform to the likes of Pinterest and Snap, following the success of its App Store promotional search results programme. Insiders claimed it brought in revenues of almost $1bn last year, while Forrester analyst Susan Bidel said Apple's launch of an in-app ad business, which included specific opt-in consent, could safeguard its reputation as a protector of consumer data. Apple's previous foray into the sector, iAd, was launched in 2010 but deemed a failure by 2016.