The Financial Times (FT) has secured a 17 March sponsorship of the Formula One (F1) team ROKiT Williams Racing, in a bid to raise global awareness of both organisations and to increase the FT’s subscriber base. FT Global Commercial Marketing Director David Buttle said the partnership will challenge perceptions about the publisher and attract a new audience of readers, while allowing the FT's B2B clients to build their brand with advertising and targeted storytelling.
The Financial Times (FT) has secured a multi-year sponsorship of the Formula One (F1) team ROKiT Williams Racing, in a bid to raise global awareness of both organisations and to increase the FT’s subscriber base. FT Global Commercial Marketing Director David Buttle said the partnership will challenge perceptions about the publisher and attract a new audience of readers, while allowing the FT's B2B clients to build their brand with advertising and targeted storytelling.