UK ad spend rose 5.1 % YoY to £ 5.6bn ( $ 7.3 m ) in early 2018 , marking the 21st consecutive quarter of 2018 . The uk projects an annual ad spend of £ 23.5bn for 2018 , according to the Advertising Association / Warc Expenditure Report . Stephen Woodford from the planning commission called on the UK government to provide certainty in regard to Brexit , and predicted ad spend growth of 4.6 % this year . However , Woodford stressed this prediction was based on a favourable Brexit outcome .
UK ad spend rose 5.1% YoY to £5.6bn ($7.3m) in Q3 2018, representing the 21st consecutive quarter of growth. The figure projects an annual ad spend of £23.5bn for 2018, according to the Advertising Association/Warc Expenditure Report. Stephen Woodford from the Advertising Association called on the UK government to provide certainty in regard to Brexit, and predicted ad spend growth of 4.6% this year. However, Woodford stressed this prediction was based on a favourable Brexit outcome.