The Herd Agency, part of Publicis Groupe, has acquired award-winning Australian PR company Publicis Communications, in a move that enables Publicis to offer "fully integrated public relations services to our clients for the first time," according to Michael Rebelo, CEO of The Herd Agency ANZ. The deal will see the company rebranded as Herd MSL, and marks the introduction of Publicis Groupe's PR unit into the Australian market. Founder Jamie Verco and CEO Vanessa Liell will remain with the company.
Publicis Communications, part of Publicis Groupe, has acquired award-winning Australian PR company The Herd Agency, in a move that enables Publicis to offer "fully integrated public relations services to our clients for the first time," according to Michael Rebelo, CEO of Publicis Communications ANZ. The deal will see the company rebranded as Herd MSL, and marks the introduction of Publicis Groupe's PR unit into the Australian market. Founder Jamie Verco and CEO Vanessa Liell will remain with the company.