Amazon Pay has upped the ante in its market share battle with PhonePe and Paytm, following its acquisition of Indian personal assistant app platform Tapzo. The part-shares, part-cash deal, valued at about $5 million, hands Amazon Pay a stack of value-added services, from bill payment to booking bus or plane tickets, potentially giving it the edge over rival operators. The app platform allows users to access 35 apps through one platform. Tapzo founders Ankur Singla and Vishal Pal Chaudhary, who secured backing from Sequoia Capital and American Express Ventures, among others, will join Amazon Pay's India team.
Amazon Pay has upped the ante in its market share battle with PhonePe and Paytm, following its acquisition of Indian personal assistant app platform Tapzo. The part-shares, part-cash deal, valued at between $40m and $45m, hands Amazon Pay a stack of value-added services, from bill payment to booking bus or plane tickets, potentially giving it the edge over rival operators. The app platform allows users to access 35 apps through one platform. Tapzo founders Ankur Singla and Vishal Pal Chaudhary, who secured backing from Sequoia Capital and American Express Ventures, among others, will join Amazon Pay's India team.