Sweden is increasing it's promotion of sustainable natural and eco-tourism in rural areas along with ideas to encourage tourists to stay longer using its government allocation of SEK 70 million ($8.1mn) for tourism. The Swedish Tourist Board has also launched a campaign called 'Stay Green' which encourages visitors to use their own energy sources such as solar panels or wind turbines instead of buying expensive imported products.
Sweden is increasing it's promotion of sustainable natural and eco-tourism in rural areas along with ideas to encourage tourists to stay longer using its government allocation of SEK 70 million ($8.1mn) for tourism. The country intends to target the new growth markets of China and India for tourism and is working on consumer campaigns and partnerships with the tour operators etc of both these countries.