Consumers' focus on sustainability and climate change in everyday life is causing a change in their car buying habits, according to Sonja Ford of Europe, chief designer of colour and materials at Verdenberk. As individuals have become more ecologically aware, they are favouring the use of materials from sustainable sources in cars, while the idea of vegan fabrics has a strong pull from many consumers, instead of historically popular leather. These factors are altering current automobile design, Ford of Europe said, with an increasing range of interior fabric options and the implementation of 3D printing to cut out waste production processes.
Consumers' focus on sustainability and climate change in everyday life is causing a change in their car buying habits, according to Sonja Verdenberk, chief designer of colour and materials at Ford of Europe. As individuals have become more ecologically aware, they are favouring the use of materials from sustainable sources in cars, while the idea of vegan fabrics has a strong pull from many consumers, instead of historically popular leather. These factors are altering current automobile design, Verdenberk said, with an increasing range of interior fabric options and the implementation of 3D printing to cut out waste production processes.