Waitrose's 2019 food and drink trends report for annual has shown a significant shift in UK consumers' alcohol spending habits. These include more environmentally conscious choices such as refillable drinks or bring your own; a rise in eastern European, English and Welsh wine sales, made possible by changing climates and more investment; a surge in low and non-alcohol drinks; increased sales of cans rather than bottles of wine; and a shift to big flavours over alcohol by volume. The supermarket chain surveyed 2,000 people, not just Waitrose customers, and backed its figures up with sales data and focus group results.
Waitrose's annual food and drink trends report for 2019 has shown a significant shift in UK consumers' alcohol spending habits. These include more environmentally conscious choices such as refillable drinks or bring your own; a rise in eastern European, English and Welsh wine sales, made possible by changing climates and more investment; a surge in low and non-alcohol drinks; increased sales of cans rather than bottles of wine; and a shift to big flavours over alcohol by volume. The supermarket chain surveyed 2,000 people, not just Waitrose customers, and backed its figures up with sales data and focus group results.