Financial services company So-Fi is moving its entire creative work to its in-house agency, called Commas, which launched in January. Based at So-Fi's San Francisco headquarters, Commas comprises of an interactive group for web updates, social content and email; a brand and graphic design group for graphics, events and partnerships; an advertising group for campaigns; and a project management team that manages budgets and deadlines. Edalati, creative chief of Commas, said challenge and dissent are encouraged at So-Fi, which has a culture where people can speak up and that energises the team.
Financial services company So-Fi is moving its entire creative work to its in-house agency, called Commas, which launched in January. Based at So-Fi's San Francisco headquarters, Commas comprises of an interactive group for web updates, social content and email; a brand and graphic design group for graphics, events and partnerships; an advertising group for campaigns; and a project management team that manages budgets and deadlines. Shahin Edalati, creative chief of Commas, said challenge and dissent are encouraged at So-Fi, which has a culture where people can speak up and that energises the team.