Pinterest now allows small and medium - sized brands in the marketplace to buy ads on its platform using its new tool , and is increasing the number of interest - level targeting options from 30 to 420 , making targeting more specific . However , as Pinterest expands its advertising business the same options are also expected to be made available to larger brands .
Pinterest now allows small and medium-sized brands in the US to buy ads on its platform using its new tool, and is increasing the number of interest-level targeting options from 30 to 420, making targeting more specific. However, as Pinterest expands its ad business the same tools are also expected to be made available to larger brands.