Kaplan Professional has announced a new compliance solution for financial advisers to help them create and share digital content with confidence. The tool, Artemis, was produced in partnership with financial services marketing firm Red Marker and allowed advisers and licensees to identify compliance risks associated with the promotion of financial products or services across channels including online web pages and social media. The tool, which was previewed at a Kaplan breakfast event last year, identified content that could be considered to be misleading or in breach of the Corporations Act 2001, and alerted advisers to ensure they responded appropriately. Kaplan Professional chief executive Brian Knight said it was increasingly important to ensure advisers were well equipped to embrace digital communication channels when dealing with clients. Knight said Artemis not only ensured the minimisation of reputational risk, but also actively educated advisers by supplying them with real-time feedback, learning interventions and professional development opportunities. “Digital is the way forward – advisers who are able to harness the full potential of these integral communication channels have increased capacity to market services, promote their brand, connect to current clients and foster new business,” he said. “Unfortunately, recent research has suggested compliance fears and reputational risk are limiting its use amongst advisers … a large amount also believe there is a lack of adequate education, highlighting a serious knowledge gap when it comes to engaging clients online.” Artemis connected to the major social media platforms through an application programming interface, allowing advisers to easily share compliant content with existing and prospective customers. Advisers could also form custom compliance rules on the platform that aligned with licensee and internal approval policies. Artemis was currently being used by more than 20 Australian financial services licensees, Kaplan said. Red Marker director Matt Symons said Artemis was receiving “tremendous feedback” about its application and future direction. “Three years of research and development has gone into Artemis and it continues to evolve with the feedback and support of our clients – we have been amazed by the willingness of the industry to work with us to develop Artemis to this point,” Symons said. Knight added he was confident the software would help alleviate the “perceived compliance fears” surrounding adviser interactions with digital and social media.
Three years Australian educator Kaplan Professional launched an online compliance checker that enables financial advisers and licensees to create and share digital content without providing misleading information or breaching Australia's 2001 Corporations Act. Called Artemis, the tool identifies compliance risks linked to the promotion of financial products on digital channels, including web pages and social media. Kaplan's CEO, Brian Knight, said the tool, developed with financial services marketing firm Red Marker, minimises reputational risk and helps with advisers' professional development by providing real-time feedback. More than 20 Australian financial services licensees use Artemis, according to Kaplan.