Mobile advertising firm MobFox is expanding its services in the Asia-Pacific (APAC) region, including launching an endpoint server and tripling the number of available demand sources. The move allows MobFox's platform to link directly with APAC direct-side suppliers, offering advertisers a "faster experience" in the region. MobFox, owned by global media company Matomy, is eager to capitalise on estimates that programmatic penetration in the region will reach 35% by 2016.
Mobile advertising firm MobFox is expanding its services in the Asia-Pacific (APAC) region, including launching an endpoint server and tripling the number of available demand sources. The move allows MobFox's platform to link directly with APAC direct-side suppliers, offering advertisers a "faster experience" in the region. MobFox, owned by global media company Matomy, is eager to capitalise on estimates that programmatic penetration in the region will reach 35% by 2019.