Playground XYZ, a new ad tech company, is aiming to drive change in the mobile ecosystem. The company is unique in that it wants to reshape ad formats, not work within the existing AdNews ones. One of the ad formats that it has developed is called 'Top and Tail', this sees the banner ad move from the top to the bottom of the page when the users scrolls down. Playground XYZ believes that creating new ad formats is the best way to tackle the ad-blocking problem as it treats the underlying cause of why users employ ad-blockers rather than the symptoms.
Playground XYZ, a new ad tech company, is aiming to drive change in the mobile ecosystem. The company is unique in that it wants to reshape ad formats, not work within the existing IAB ones. One of the ad formats that it has developed is called 'Top and Tail', this sees the banner ad move from the top to the bottom of the page when the users scrolls down. Playground XYZ believes that creating new ad formats is the best way to tackle the ad-blocking problem as it treats the underlying cause of why users employ ad-blockers rather than the symptoms.