Glispa Global Group, the mobile ad tech player, has acquired Avocarrot, to further bolster its native advertising monetisation business for app developers. Based in San Francisco and Athens, Avocarrot is a high-growth native advertising supply side platform (SSP) leveraging programmatic advertising and real time bidding (RTB) technologies to help automate the buying and selling of mobile advertising. The acquisition benefits Glispa’s advertisers (demand-partners), as it offers an additional channel for a programmatic marketplace. The combination of assets strongly complements Glispa’s native advertising monetisation focus (for app developers). Avocarrot will integrate with Glispa’s Ampiri Mediation platform to seamlessly monetise app inventory via both programmatic and non-programmatic allocation in a single platform. Avocarrot, combined with Glispa’s Ampiri native advertising monetisation platform, brings a RTB exchange that allows media buyers, trading desks and Demand Side Partners (DSPs) to buy native ad inventory via programmatic direct, private marketplace and open auctions. More than 50 leading DSPs and leading ad networks together globally, with the widest possible reach to native programmatic demand. An ad server that app developers and publishers can use to launch direct advertising campaigns or cross promotions of their own products. Also four Avocarrot technical founders, including Conno Christou, Georgios Makkoulis, Giorgos Eracleous, Panagiotis Papageorgiou as well as 14 additional engineers with a demonstrated expertise in programmatic native advertising in ad tech will join the Ampiri team of engineers and data scientists. “Avocarrot brings immediate value to Glispa Global Group and together we’re offering one of the top independent, native advertising solutions on the market today. With two acquisitions this year and the launch of the Ampiri native ad mediation platform we’re solidly positioned to drive monetisation for app developers and help them reach their full revenue potential, ” said Gary Lin, Founder and CEO, Glispa Global Group. Avocarrot’s programmatic exchange will soon integrate with Ampiri with a single user interface, a single SDK, and a combined integration of ad-networks and DSPs, all on the same platform. Integration with the Glispa Audience Platform will provide valuable user insights for profiling for increasing revenue. “Together Glispa and Avocarrot have a distinct competitive advantage offering massive global scale for truly independent native advertising traffic. Most mobile monetisation companies focus either on programmatic advertising or on ad mediation and we’ve now strategically combined both in the most seamless way,” said Freddy Friedman, Chief Product Officer, Glispa Global Group. “This is a key time in ad tech for a powerful player to cut through the noise in the app economy. Glispa’s strong advertising footprint across 187 countries and our leading technology in programmatic native monetisation provides tremendous value for our existing and future app partners. We couldn’t be more excited to join forces with Glispa,” said Avocarrot, Co-founder, Conno Christou. Array ( [0] => WP_User Object ( [data] => stdClass Object ( [ID] => 5 [user_login] => DMA News Desk [user_pass] => $P$B5DUyjf2GyrEesm1lRwxkLZP.GXWdp1 [user_nicename] => dma-news-desk [user_email] => dmanewsdesk@gmail.com [user_url] => [user_registered] => 2014-01-31 11:31:47 [user_activation_key] => [user_status] => 0 [display_name] => DMA News Desk [type] => wpuser ) [ID] => 5 [caps] => Array ( [dma-author] => 1 ) [cap_key] => ry0wc0xnug_capabilities [roles] => Array ( [0] => dma-author ) [allcaps] => Array ( [delete_posts] => 1 [edit_posts] => 1 [level_0] => 1 [level_1] => 1 [level_2] => 1 [read] => 1 [unfiltered_html] => 1 [upload_files] => 1 [dma-author] => 1 ) [filter] => ) )
Mobile ad tech firm, Glispa, has acquired the programmatic native ad exchange Avocarrot. Glispa ’s advertisers will benefit from the move, which will provide a supply side platform for programmatic advertising and real-time bidding. The deal is expected to close in early 2018.