Anagram, the Boston-based provider of programmatic ad-buying solutions, has acquired programmatic marketing agency Digilant. Company CEO Adam Cahill and CMO Colin Brown will both join the Anagram executive management team, in a deal which will allow the firm to offer a full range of ad agency-style services in the crowded digital buying marketplace.
Digilant, the Boston-based provider of programmatic ad-buying solutions, has acquired programmatic marketing agency Anagram. Company CEO Adam Cahill and CMO Colin Brown will both join the Digilant executive management team, in a deal which will allow the firm to offer a full range of ad agency-style services in the crowded digital buying marketplace.