Taipei-based digital insurance platform PHEW has launched what it says is the region’s first insurance chatbot, which can be customised by insurance firms to facilitate their own individual marketing campaigns. The chatbot has three functions: Digital SuperPost, Smart Secretary and Data Genius. The first is a marketing tool for advisors; the second allows customer interaction including analysis and planning; while the third gathers customer data. PHEW’s parent company PruWell said the launch of the AI-driven product was part of its strategy to change the way insurance is offered to customers.
Taiwan-based digital insurance platform PHEW has launched what it says is the region’s first insurance chatbot, which can be customised by insurance firms to facilitate their own individual marketing campaigns. The chatbot has three functions: Digital SuperPost, Smart Secretary and Data Genius. The first is a marketing tool for advisors; the second allows customer interaction including analysis and planning; while the third gathers customer data. PHEW’s parent company PruWell said the launch of the AI-driven product was part of its strategy to change the way insurance is offered to customers.