MRC (The Media Rating Council) has put forward a set of potential guidelines concerning mobile ad viewability. The long-awaited terms propose that mobile ads should be displayed at 50% or more pixels for at least one second, or two seconds for videos, similar to those shown on desktop computers.
The Media Rating Council (MRC) has put forward a set of potential guidelines concerning mobile ad viewability. The long-awaited terms propose that mobile ads should be displayed at 50% or more pixels for at least one second, or two seconds for videos, similar to those shown on desktop computers.