Television channel provider, Discovery Networks UK & Ireland, has reappointed Sky Media to handle its advertising sales in an estimated £800m deal following four months of negotiations. The new arrangement will see the two companies share a combined total of around £500m over five years, with Sky retaining all rights and branding for Sky. The partnership begins with immediate effect and is expected to be in place for five to six years.
Television channel provider, Discovery Networks UK & Ireland, has reappointed Sky Media to handle its advertising sales in an estimated £800m deal following four months of negotiations. The deal covers all advertising including sponsorship and video on demand for Discovery’s 11 factual and entertainment channels. The partnership begins with immediate effect and is expected to be in place for five to six years.