YouTube has announced plans to invest $5 million in creators who it deems use YouTube in "positive ways", citing a desire to "empower more young people to use their voices to encourage positive social messages”. The investment will go towards YouTube's Creators for Change initiative, which has partnered with 39 creators since launching in 2016 and aims to promote tolerance across YouTube. Juniper Downs, the head of YouTube public policy, said the investment will help "engage more creators in the programme" and "arm the wider YouTube community with new tools and education on how to create change".
YouTube has announced plans to invest $5m in creators who it deems use YouTube in "positive ways", citing a desire to "empower more young people to use their voices to encourage positive social messages”. The investment will go towards YouTube's Creators for Change initiative, which has partnered with 39 creators since launching in 2016 and aims to promote tolerance across YouTube. Juniper Downs, the head of YouTube public policy, said the investment will help "engage more creators in the programme" and "arm the wider YouTube community with new tools and education on how to create change".