US luxury fashion brand Alyx has announced it will use blockchain technology to track its supply chain. The company said on Tuesday that the new system would be used for tracking and controlling production of all products sold by Alyx. Items will reportedly have QR codes which, upon scanning, will reveal a product's timeline including manufacturing details like location, date, and raw materials, as well as tracking up to the point of sale. The motivation behind the move is to highlight Alyx's emphasis on sustainable production through the use of recycled materials and low-emissions production processes.
US luxury fashion brand Alyx has announced it will use blockchain technology to track its supply chain. The company will use IOTA's distributed ledger technology in a partnership with manufacturing firm Avery Dennison to offer consumers transparency into its supply. Items will reportedly have QR codes which, upon scanning, will reveal a product's timeline including manufacturing details like location, date, and raw materials, as well as tracking up to the point of sale. The motivation behind the move is to highlight Alyx's emphasis on sustainable production through the use of recycled materials and low-emissions production processes.