UK broadcaster ITV is bracing for more revenue losses when it publishes its annual results, as advertisers trim spending amid economic uncertainty from Brexit. The broadcaster’s chief executive, Ian Katz, said the company would be “looking at all our options” to ensure that advertising revenues were not hit by a vote in June on whether Britain should leave the They followed ITV CEO Dame Carolyn McCall's November warning of a 3% drop in Q4 2018 and an up to 8% slump in January. In addition, ITVs' summer advertising earnings are expected to be flat compared to last year's World Cup filip, while insiders do not expect lost revenue to be clawed back during H2 2019.
UK broadcaster ITV is bracing for more revenue losses when it publishes its annual results, as advertisers trim spending amid economic uncertainty from Brexit. Some analysts have said ITV ad revenues could fall by up to 20% in March. They followed ITV CEO Dame Carolyn McCall's November warning of a 3% drop in Q4 2018 and an up to 8% slump in January. In addition, ITVs' summer advertising earnings are expected to be flat compared to last year's World Cup filip, while insiders do not expect lost revenue to be clawed back during H2 2019.