Canadian proptech start-up Properly has raised $12 million in a series-A funding round led by Prudence Holdings. Founded in 2018, Properly uses machine learning to help homeowners see what their house would sell for if it was put on the open market, with the option to sell directly to Properly. The platform will also offer a price match guarantee, refunding up to 50% of the difference if the property is sold for more than Properly's offer.
Canadian proptech start-up Properly has raised $22m in a series-A funding round led by Prudence Holdings. Founded in 2018, Properly uses machine learning to help homeowners see what their house would sell for if it was put on the open market, with the option to sell directly to Properly. The platform will also offer a price match guarantee, refunding up to 50% of the difference if the property is sold for more than Properly's offer.