Starting in January 2016 AOL and Microsoft will form a partnership as part of an exclusive 10-year search and advertising agreement. This will see AOL absorb Microsoft's digital advertising business. The deal is expected to close by the end of this year. AOL reported that programmatic revenue grew by 80% in Q2. The industry as a whole is trying to train and retain people on programmatic.
Starting in January 2016 AOL and Microsoft will form a partnership as part of an exclusive 10-year search and advertising agreement. This will see AOL absorb Microsoft's digital advertising business. Getting ahead of Google, programmatic is becoming a big business for AOL. AOL reported that programmatic revenue grew by 80% in Q2. The industry as a whole is trying to train and retain people on programmatic.