Xaxis , the programmatic arm of WPP - owned GroupM , is set to launch digital advertising firm Triad Retail ##ing , which enables companies to integrate their websites into advertising platforms and counts Walmart , apple , and eBay among its clients . Both companies would " benefit from more advanced shopper customisation tools , better apps , new mobile products and stronger international reach that the combined platform can deliver " , said Xaxis in a statement . Triad will continue to operate as a stand - alone entity .
Xaxis, the programmatic arm of WPP-owned GroupM, is set to acquire digital advertising firm Triad Retail Media, which enables companies to turn their websites into advertising platforms and counts Walmart, Asda, and eBay among its clients. Both companies would "benefit from more advanced shopper customisation tools, better targeting, new mobile products and stronger international reach that the combined companies can deliver", said Xaxis in a statement. Triad will continue to operate as a stand-alone brand.