Apple has the "knack" to build a lucrative business in the car market, according to Ford's exec director for connected vehicles and services, who said he was optimistic about both Google and Apple's potential for building a successful car franchise and welcomed the prospect of more companies working together. However, General Motor's vice chairman was more sceptical, saying electric cars are money losers. "I don't think it's going to be as big an issue with autonomous cars," Barra said. His view was also supported by NVIDIA's vice president and the retired CEO of GM. The launch of Apple Car, codenamed Project Titan, is still thought to be five years away, although the company has yet to confirm its status.
Apple has the "knack" to build a lucrative business in the car market, according to Ford's exec director for connected vehicles and services, who said he was optimistic about both Google and Apple's potential for building a successful car franchise and welcomed the prospect of more companies working together. However, General Motor's vice chairman was more sceptical, saying electric cars are money losers. "There is absolutely no reason to assume that Apple is gong to be financially successful in the electric car business," he said. His view was also supported by NVIDIA's vice president and the retired CEO of GM. The launch of Apple Car, codenamed Project Titan, is still thought to be five years away, although the company has yet to confirm its status.