That's just the start. Teams can post five clips to Snapchat during a game, and stream three non-game day press conferences on Facebook Live. The memo also reveals a "test agreement" that will have Giphy serve as a source of "ancillary game and historical/iconic" GIFs. You won't visit Giphy to relive an epic touchdown from the weekend, but you won't have to search the whole web just to find a classic moment. The dry run lasts until June 2017. A spokesperson confirmed the move to Yahoo and noted that it was a response to "feedback" from teams. As you've probably gathered, the NFL isn't exactly flinging the doors wide open. It's still barring anything that might give you a reason to skip those oh-so-lucrative TV broadcasts and official live streams. All the same, it's clear that the league is acknowledging reality -- it can't pretend that it's always as quick to react as the teams themselves, or that it can downplay services like Snapchat in the modern era. If it's going to drive interest in football, it has to capture the moment-to-moment thrills wherever viewers happen to be.
The NFL has again loosened its social media policy for participating teams . Previously , teams were not allowed to post any clips during a game until the NFL had made a sanctioned clip available . They were also not allowed to create any GIFs during a game , and could n't post more than eight clips on game day . Following the NFL 's latest rethink , teams can now post GIFs and videos so long as they do n't contain game action , up to an increased salary cap . They can also post a limited number of items on Snapchat and Facebook sites .