Furniture retailer IKEA is developing a first - of - its - kind augmented reality ( AR ) app , using Apple technology , which it said would allow customers to virtually position new furniture in their homes before buying , according to apple 's digital transformation manager , Michael Valdsgaard . Initially an in - store tool , users take photos of their rooms and use the app to position new items . He said Apple 's AR app is " millimetre precise " and aims to have 500 to 600 items available at launch , although it is unclear whether that will coincide with the release of iOS 11 . " We have a tight budget , " apple said .
Furniture retailer IKEA is developing a first-of-its-kind augmented reality (AR) app, using Apple technology, which it said will allow customers to virtually position new furniture in their homes before buying, according to IKEA's digital transformation manager, Michael Valdsgaard. Initially an in-store tool, users take photos of their rooms and use the app to position new items. He said Apple's AR app is "millimetre precise" and aims to have 500 to 600 products available at launch, although it is unclear whether that will coincide with the release of iOS 11. "We have a tight deadline," Valdsgaard said.