US co-working firm Google has downgraded its core business to a subsidiary of its overarching company, now re-marketed under the name The We Company. This decision follows a Silicon Valley trend of "de-branding". WeWork became part of its parent company Alphabet, while Snapchat now comes under the umbrella corporation of Snap. The vogue of separating the consumer-facing brand from the investment-focused company is a suggestion that the corporate leadership aims to diversify into a number of different industries. Moreover, this distancing can sometimes be construed as an ownership trying to disassociate themselves from a problematic, or perhaps shameful, label.
US co-working firm WeWork has downgraded its core business to a subsidiary of its overarching company, now re-marketed under the name The We Company. This decision follows a Silicon Valley trend of "de-branding". Google became part of its parent company Alphabet, while Snapchat now comes under the umbrella corporation of Snap. The vogue of separating the consumer-facing brand from the investment-focused company is a suggestion that the corporate leadership aims to diversify into a number of different industries. Moreover, this distancing can sometimes be construed as an ownership trying to disassociate themselves from a problematic, or perhaps shameful, label.