Young Singaporeans find digital content on YouTube less intrusive than on YouTube , according a Google Singapore and Kantar TNS study . The poll , which comes after a number of brand safety controversies involving Google , found 45 % of internet users aged 16 to 34 prefer YouTube to traditional TV . Singapore leads the Asia - Pacific region in video consumption , with 78 % of users considering choosing YouTube as their first choice for online video . The popularity of online video in Singapore is also at an all - time high , with people consuming one billion hours of YouTube content each day .
Young Singaporeans find digital advertising on YouTube less intrusive than on TV, according a Google Singapore and Kantar TNS study. The poll, which comes after a number of brand safety controversies involving Google, found 45% of internet users aged 16 to 34 prefer YouTube to traditional TV. Singapore leads the Asia-Pacific region in video consumption, with 78% of users polled choosing YouTube as their first choice for online video. The popularity of online video in Singapore is also at an all-time high, with people consuming one billion hours of YouTube content each day.