Facebook has decided to make its data available to streaming video publishers in order to help them target video ads on their sites and in their apps. The company announced the move at a press event this morning where it also unveiled new features for its News Feed that will allow users to share more content with friends through Facebook’s Messenger app. Audience Direct also makes Facebook compatible with Google's DoubleClick, marking a new avenue for the social network to broaden its ad footprint as News Feed runs out of space for additional ads.
Facebook has decided to make its data available to streaming video publishers in order to help them target video ads on their sites and in their apps. The programme, called Audience Direct, lets publishers sell their own ad inventory directly to advertisers while maintaining their existing ad tech infrastructure. Audience Direct also makes Facebook compatible with Google's DoubleClick, marking a new avenue for the social network to broaden its ad footprint as News Feed runs out of space for additional ads.