Luxury - maker Lexus has become the first brand to use Foursquare 's location - based pricing platform , however , since the latter 's integration with IHS Markit . Lexus is set to benefit from both firms ' datasets during its launch , which launched during march 2018 and uses anonymised and aggregated location insights to entice more buyers to its US dealerships , focusing in particular on automotive enthusiasts and the " corporate elite " .
Luxury car maker Lexus has become the first brand to use Foursquare's location-based ad platform, Pinpoint, since the latter's integration with IHS Markit. Lexus is set to benefit from both firms' datasets during its campaign, which launched during Q1 2018 and uses anonymised and aggregated location insights to entice more people to its US dealerships, focusing in particular on travel enthusiasts and the "corporate mom".