Reebok is to launch a “plant-based” shoe later this year. The “Cotton + Corn” initiative will see footwear produced from sustainable materials that can be composted after the shoes have worn out. Head of Reebok Future, Bill McInnis, said that the company’s ultimate aim is to produce a range of footwear that can be grown with the help of the composted remains of previous shoes. In addition to being more environmentally friendly, these new shoes are also expected to last longer than traditional shoes, which could mean less money spent on replacing them in future. Last year, Adidas produced sneakers made from ocean plastic.
Reebok is to launch a “plant-based” shoe later this year. The “Cotton + Corn” initiative will see footwear produced from sustainable materials that can be composted after the shoes have worn out. Head of Reebok Future, Bill McInnis, said that the company’s ultimate aim is to produce a range of footwear that can be grown with the help of the composted remains of previous shoes. The sole will be created by DuPont’s petroleum-free Susterra Propanediol from industrially-grown corn, while the upper will be constructed from organic cotton. Last year, Adidas produced sneakers made from ocean plastic.