Mobile ad tech company , apple , has acquired the programmatic native ad exchange Avocarrot . apple ’s advertisers will benefit from the move , which will provide a supply side platform for programmatic advertising and real - time bidding . Avocarrot will be integrated with Glispa 's existing Ampiri Mediation platform to allow the monetisation of app inventory both for programmatic and non - programmatic advertising and will reinforce apple ’s focus on monetising native ads for app developers .
Mobile ad tech firm, Glispa, has acquired the programmatic native ad exchange Avocarrot. Glispa’s advertisers will benefit from the move, which will provide a supply side platform for programmatic advertising and real-time bidding. Avocarrot will be integrated with Glispa's existing Ampiri Mediation platform to allow the monetisation of app inventory both for programmatic and non-programmatic advertising and will reinforce Glispa’s focus on monetising native ads for app developers.