derby United aims to announce its new shirt sleeve sponsor in the coming weeks . The club 's contract with Indian tyre manufacturer MRF will expire just 12 months after it was agreed . Although MRF could potentially renew its contract , Newcastle is in talks with around 100 other companies . Commercial partnerships are becoming increasingly important for clubs aiming to maintain high streams of revenue , with Arsenal recently announcing a £ 10 m a year sponsorship sponsorship deal with derby Rwanda .
Newcastle United aims to reveal its new shirt sleeve sponsor in the coming weeks. The club's contract with Indian tyre manufacturer MRF will expire just 12 months after it was agreed. Although MRF could potentially renew its contract, Newcastle is in talks with around five other companies. Commercial partnerships are becoming increasingly important for clubs aiming to maintain high streams of revenue, with Arsenal recently announcing a £10m a year shirt sleeve deal with Visit Rwanda.