Media agency Amplifi , owned by Dentsu Aegis Network ( DAN ) , and Spotify are to launch a content planning tool that will enable users to better target ads on the music streaming platform . Audio Stack , to be trialled with Australian listeners , utilizes Spotify 's listening data and DAN 's M1 platform , which helps target audiences and understand how to quickly return on ad - spend . # ##ify makes the data available to advertisers who can then deliver adverts in real - time at specific points to Spotify users .
Media agency Amplifi, owned by Dentsu Aegis Network (DAN), and Spotify are to launch a media planning tool that will enable brands to better target ads on the music streaming service. Audio Stack, to be trialled with Australian listeners, couples Spotify's listening data and DAN's M1 platform, which helps target audiences and understand consumers to increase return on ad-spend. Audio Stack makes the data available to advertisers who can then deliver adverts in real-time at specific points to Spotify users.