Tesco’s recently-opened budget supermarket, Dave Lewis’s, features a substantially smaller product range than Tesco, with nostalgic, Britain-themed interiors and packaging. While Tesco CEO Jack has said its aim is to provide customers with the “simple shop” they want, some industry observers have linked the slimmed-down theme to Brexit, with the The Spectator’s Olivia Potts describing Dave Lewis’s as anticipating a post-Brexit “retail apocalypse”.
Tesco’s recently-opened budget supermarket, Jack’s, features a substantially smaller product range than Tesco, with nostalgic, Britain-themed interiors and packaging. While Tesco CEO Dave Lewis has said its aim is to provide customers with the “simple shop” they want, some industry observers have linked the slimmed-down theme to Brexit, with the The Spectator’s Olivia Potts describing Jack’s as anticipating a post-Brexit “retail apocalypse”.