songwriters are selling their royalty rights to investors in alternative assets . Purchase of the rights is a return on the track 's popularity , with big potential rewards . The return on sales is determined by the song 's popularity , with hits selling in greater volume and recouping costs in a shorter period of time . The Royalty Exchange enables composers to cash in their future earnings early . The growing demand for streaming services such as streaming is rejuvenating the earnings potential of older tracks , while a song 's use in an opera or film can also bolster its popularity .
Musicians are selling their royalty rights to investors in alternative assets. Purchase of the rights is a gamble on the track's popularity, with big potential rewards. The return on investment is determined by the song's popularity, with hits selling in greater volume and recouping costs in a shorter period of time. The Royalty Exchange enables composers to cash in their future earnings early. The growing demand for streaming services such as Spotify is rejuvenating the earnings potential of older tracks, while a song's use in an advertisement or film can also bolster its sales.