Singapore ’s Mediacorp is extending the reach of its content through a strategic partnership with YouTube . Mediacorp will utilise the video platform ’s Player for content ( PfP ) programme , a service which offers ad ##min , streaming and video hosting to publishers . The media firm will host current affairs , entertainment , lifestyle , and news content offerings produced by Channel NewsAsia and 8world networks on YouTube . Ultimately , Mediacorp wants its news videos to gain greater visibility among consumers , while also capitalising on PfP to better leverage its advertising on the video service and to reduce costs .
Singapore’s Mediacorp is extending the reach of its content through a strategic partnership with YouTube. Mediacorp will utilise the video platform’s Player for Publishers (PfP) programme, a service which offers ad management, streaming and video hosting to publishers. The media firm will host current affairs, entertainment, lifestyle, and news content offerings produced by Channel NewsAsia and 8world networks on YouTube. Ultimately, Mediacorp wants its news videos to gain greater traction among consumers, while also capitalising on PfP to better control its advertising on the video service and to reduce costs.