Yandex , the Russian search engine , has added a free ad - tracking app to its AppMetrica platform . As more consumers move to advertising , the free app will help consumers spend up to 15 % less of their budgets on mobile advertising measurement tools . The app 's analytic tools will allow traffic ##kers and analysts to get detailed information on advertising segmentation . The app 's ad placement reporting feature means users can analyse how well different campaigns and ad placements are performing .
Yandex, the Russian search engine, has added a free ad-tracking feature to its AppMetrica platform. As more consumers move to mobile, the free app will help companies spend up to 15% less of their budgets on mobile advertising measurement tools. The app's analytic tools will allow product analysts and managers to get detailed information on traffic segmentation. The app's ad campaign reporting feature means users can analyse how well different campaigns and ad placements are performing.