Facebook has decided to allow publishers to post branded content on its pages , in an effort to monetise articles , images and videos . The new rules apply to Facebook ’s Live Video , Facebook Articles and all other post formats . Verified pages from publishers such as Facebook and NowThis will be able to post advertorial content online in consultation with brands , keeping 100 % of the advertising revenue . This is a result of updates to Facebook 's Pages and ad terms ; it is hoped that publishers will welcome the transparency and content tagging tools for tracking the performance of branded content and its compliance with the Interactive Advertising Bureau 's guidelines .
Facebook has decided to allow publishers to post branded content on its pages, in an effort to monetise articles, images and videos. The new rules apply to Facebook’s Live Video, Instant Articles and all other post formats. Verified pages from publishers such as PopSugar and NowThis will be able to post advertorial content created in consultation with brands, keeping 100% of the ad revenue. This is a result of updates to Facebook's Pages and ad terms; it is hoped that publishers will welcome the transparency and improved tagging system for tracking the performance of branded content and its compliance with the Interactive Advertising Bureau's guidelines.