The UK 's Competition and Markets Authority has placed limitations on Deliveroo 's relationship with Amazon after raising concerns about a reduction of customer choice in the food - delivery sector . Deliveroo can operate in the UK as a separate company and should not be affected by the e - commerce brand , it said . The watchdog 's decision followed the online retail giant 's participation in a $ 575 m funding round earlier this year , which made it Deliveroo 's biggest backer . Amazon closed its UK - based food delivery business last year due to competition from retailers .
The UK's Competition and Markets Authority has placed limitations on Deliveroo's links with Amazon after raising concerns about a reduction of customer choice in the food-delivery market. Deliveroo can operate in the UK as a separate company and must not be absorbed by the e-commerce brand, it said. The watchdog's decision followed the online retail giant's participation in a $575m funding round earlier this year, which made it Deliveroo's biggest backer. Amazon closed its UK-based food delivery business last year due to competition from Deliveroo.