Sheryl Sandberg , Facebook ’s chief operating officer , has said that its 4 million advertisers emphasize the importance of mobile for consumers and marketers . Mobile advertising made up 72 % of all sales in fiscal 2016 , an increase from 72 % in the same period of 2015 . Facebook ’s global ad revenue is forecasted to hit $ 23.31bn in 2016 and its mobile ad revenue is due to reach $ 1.5bn .
Sheryl Sandberg, Facebook’s chief operating officer, has said that its 4m advertisers highlights the importance of mobile for consumers and marketers. Mobile advertising made up 84% of all sales in Q2 2016, an increase from 72% in the same period of 2015. Facebook’s global ad revenue is forecasted to hit $23.31bn in 2016 and its mobile ad revenue is due to reach $1.5bn.