Insurance start - up Sure has raised $ 8 m in a series A funding round for its individualised mobile app - based coverage plan , with investment led by IA ventures . Menlo Ventures , FF Venture Capital , Nationwide Ventures , Assurant and AmTrust also backed the New ##mark and Los Angeles - based firm . The investment came as Sure unveiled a new smartphone insurance policy , which customers can buy at any price on their phone . Proprietary technology is able to perform tests on the phone 's condition and offer a coverage plan within minutes , the company said of the product , which it calls the first of its kind .
Insurance start-up Sure has raised $8m in a series A funding round for its individualised mobile app-based coverage products, with investment led by IA Capital. Menlo Ventures, FF Venture Capital, Nationwide Ventures, Assurant and AmTrust also backed the New York and Los Angeles-based firm. The investment came as Sure unveiled a new smartphone insurance policy, which customers can buy at any time on their phone. Proprietary technology is able to run checks on the phone's condition and offer a coverage plan within minutes, the company said of the product, which it calls the first of its kind.