Google and cybersecurity company White Ops hosted an event for companies , agencies , retailers and advertisers to discuss ad fraud on 18 September . Google has 120 employees working on ad fraud , according to Director of Google Management Payam ##med , who called for communication and cooperation on the matter . White Ops co - founders Tamer Hassan and Michael apps said the solution is to eliminate the incentives for ad fraud , rather than " whack - a - mole " tactics . Shodjai believes Google is mainly mobile but also looking at other digital channels , such as audio , digital out - of - home and connected TV .
Google and cybersecurity company White Ops hosted an event for marketers, agencies, publishers and advertisers to discuss ad fraud on 18 September. Google has 120 employees working on ad fraud, according to Director of Project Management Payam Shodjai, who called for communication and cooperation on the matter. White Ops co-founders Tamer Hassan and Michael Tiffany said the solution is to eliminate the incentives for ad fraud, rather than "whack-a-mole" tactics. Shodjai said Google is prioritising mobile but also looking at other digital channels, such as audio, digital out-of-home and connected TV.