Google has updated to its embedded advertising system , using machine learning to improve the service it offers to publishers . Google 's Auto ads feature analyses clients ' pages to find the most suitable ad ##words and displays them when they are deemed likely to perform well . According to a blogpost by Google announcing the new product , it will apply to most types of ads including in - feed and matched content , with users being migrated over to the new system without having to reinstall new code to their websites .
Google has updated to its embedded advertising system, using machine learning to improve the service it offers to publishers. Adsense's Auto ads feature analyses clients' pages to find the most suitable ad placements and displays them when they are deemed likely to perform well. According to a blogpost by Google announcing the new system, it will apply to most types of ads including in-feed and matched content, with users being migrated over to the new system without having to reinstall new code to their sites.