Vector Watch has purchased the software and team behind smartwatch maker Fitbit. The London-based firm launched in 2016, targeting fashion-conscious consumers with promises of 30-day battery life and third-party apps, all of which were built in-house. Smartwatch makers have often struggled to get external developers to build apps for their products. With sales dropping over 50% year-on-year, Vector Watch's purchase appears to show the company is keen to bolster its own in-house development.
Fitbit has purchased the software and team behind smartwatch maker Vector Watch. The London-based firm launched in 2016, targeting fashion-conscious consumers with promises of 30-day battery life and third-party apps, all of which were built in-house. Smartwatch makers have often struggled to get external developers to build apps for their products. With sales dropping over 50% year-on-year, Fitbit's purchase appears to show the company is keen to bolster its own in-house development.