EU grain growers may need to concentrate on quality over quantity as they face increasing competition from low-cost producers such as Russia. European wheat exports dropped 22% 3:27 as Russian exports hit record highs. To attract new customers, European farmers should start using more sustainable farming methods and reduce pesticide use, said French farm co-operative Vivescia. Such methods could also make EU crops more competitive as food manufacturers attempt to take advantage of rising demand for more sustainable ingredients, said BNP Paribas.
EU grain growers may need to concentrate on quality over quantity as they face increasing competition from low-cost producers such as Russia. European wheat exports dropped 22% this season as Russian exports hit record highs. To attract new customers, European farmers should start using more sustainable farming methods and reduce pesticide use, said French farm co-operative Vivescia. Such methods could also make EU crops more competitive as food manufacturers attempt to take advantage of rising demand for more sustainable ingredients, said BNP Paribas.