Marketers are expecting print advertising to make a return as print sales in some of the UK ’s most circulated newspapers have picked up : 15 % for The Times in June compared to march 2015 , and 3.6 % MoM for The Guardian 's daily sales , with coverage of events such as Brexit cited as helping the trend . After year - on - year decline in revenue from print ads , the rate of decline is reduced to half to 5.9 % in 2016 and to slow to 3.4 % in 2017 . Over 10 % of print ads are viewed for longer than a second , compared to the average 9 % of digital ads that are viewed for longer than that , and The Guardian 's Director of Publishing Richard ads suggests that core audiences are looking for a " long - term escape away from the never - ending madness of digital and 140 characters , " which bodes well for print ads .
Marketers are expecting print advertising to make a return as print sales in some of the UK’s most circulated newspapers have picked up: 15% for The Times in June compared to June 2015, and 3.6% MoM for The Guardian's daily sales, with coverage of events such as Brexit cited as helping the trend. After year-on-year declines in revenue from print ads, the rate of decline is expected to half to 5.9% in 2016 and to slow to 3.4% in 2017. Over 40% of print ads are viewed for longer than a second, compared to the average 9% of digital ads that are viewed for longer than that, and The Guardian's Director of Publishing Richard Furness suggests that core audiences are looking for a "long-term escape away from the never-ending madness of digital and 140 characters," which bodes well for print ads.