The Max supermarket chain announced that its new carbon offsetting programme , which will launch on 14 June , hopes that sales of its products will actually benefit the planet . The company will plant sufficient fuel to offset 110 % of its carbon emissions , resulting in the world ’s first “ climate positive ” burgers . By adding an extra 90 % to its emissions offset , the company will account not only for its own emissions , but also those resulting from customers ’ travel to and from its outlets . A 900 % increase in meat - free meal sales over two years has also reduced the company ’s emissions by 13 % .
The Max Burger chain claims that its new carbon offsetting programme, which will launch on 14 June, means that sales of its products will actually benefit the planet. The company will plant sufficient trees to offset 110% of its carbon emissions, resulting in the world’s first “climate positive” burgers. By adding an extra 10% to its emissions offset, the company will account not only for its own emissions, but also those resulting from customers’ travel to and from its outlets. A 900% increase in meat-free meal sales over two years has also reduced the company’s emissions by 13%.