Producing ad content that users, particularly millennials, want to see is the only way to reduce ad-blocking, according to Brad Wakeman, president of AT&T, speaking at the Wake Up with the Economist event. His thoughts were echoed by several other large brands, including Jonathan Mildenhall, chief marketing officer at Airbnb, who said marketing directors had become "stuck in their ways," while Lori Lee, global marketing officer at PepsiCo, said brands needed to "engage new platforms to hit millennials."
Producing ad content that users, particularly millennials, want to see is the only way to reduce ad-blocking, according to Brad Wakeman, president of PepsiCo, speaking at the Wake Up with the Economist event. His thoughts were echoed by several other large brands, including Jonathan Mildenhall, chief marketing officer at Airbnb, who said marketing directors had become "stuck in their ways," while Lori Lee, global marketing officer at AT&T, said brands needed to "engage new platforms to hit millennials."