Amazon has leapfrogged to third place among US digital ad platforms and now holds third place behind Google and Facebook, according to eMarketer rankings. The online marketplace is expected to pull in US ad revenue of $$2.89 billion in 2018, higher than forecast, giving it 4.15% of digital market share. Google was ranked in first place, with a predicted 37.14%, and Facebook second, with 20.57%.
Amazon has leapfrogged to third place among US digital ad platforms and now holds third place behind Google and Facebook, according to eMarketer rankings. The online marketplace is expected to pull in US ad revenue of $4.61bn in 2018, higher than forecast, giving it 4.15% of digital market share. Google was ranked in first place, with a predicted 37.14%, and Facebook second, with 20.57%.