Fast food chain's new measures include cutting plastic drink and ice cream packaging in Europe and trialing edible packaging in Ukraine McDonald's has today announced a major waste-busting programme to reduce plastic packaging and boost recycling rates across its European business, unveiling a range of trials and measures aimed at removing...
McDonald’s has launched a major new initiative to reduce the use of plastic packaging, and increase recycling, in its European outlets. New packaging will be introduced for the chain’s McFlurry ice cream, avoiding the use of a plastic lid and saving an estimated 1,200 tonnes of plastic annually. The move is part of a wider campaign by McDonald’s, which also includes reducing waste from food packaging. In the UK, customers will be able to return plastic toys from previous Happy Meals, while in France the introduction of fibre lids for cold drinks will eliminate a further 1,200 tonnes of plastic each year.