The use of #ad and #sponsored Instagram posts increased by 44% year-on-year in H1, according to influencer marketing firm Buzzoole. In the first quarter of 2018, Facebook said it had seen a "significant" increase in paid ads from brands that were using its platform for promotion. Over 559,000 creators were involved in an overall engagement of nearly one billion interactions, with an average engagement per post of over a thousand, it added.
The use of #ad and #sponsored Instagram posts increased by 44% year-on-year in H1, according to influencer marketing firm Buzzoole. Its report found that fashion (33%), beauty (13%), and food and drink (13%) brands were the most mentioned on the social media platform, making up about 60% of global sponsored content. Over 559,000 creators were involved in an overall engagement of nearly one billion interactions, with an average engagement per post of over a thousand, it added.