Coca - Cola hopes to recycle the equivalent of 100 % of the company ’s packaging by 2030 . Under the “ World Without Waste ” initiative , the company aims to recycle a bottle or container , including those from other firms , for each one that it sells . The company has also set a target to use an average of 50 % recycled content in its packaging by the same date . To attain these goals , Coca - Cola is partnering with local and regional retailers as well as the Ellen MacArthur Foundation 's New Plastics Economy , The Ocean Conservancy , the Trash Free Seas Alliance and World Wildlife Fund .
Coca-Cola hopes to recycle the equivalent of 100% of the company’s packaging by 2030. Under the “World Without Waste” initiative, the company aims to recycle a bottle or can, including those from other firms, for each one that it sells. The company has also set a target to use an average of 50% recycled content in its bottles by the same date. To attain these goals, Coca-Cola is partnering with local and regional groups as well as the Ellen MacArthur Foundation's New Plastics Economy, The Ocean Conservancy, the Trash Free Seas Alliance and World Wildlife Fund.