UK advertisers can be cautiously optimistic about the future with figures revealing that spend hit £ 10.8bn ( $ 14.1bn ) during the first six months of 2017 , the biggest revenue growth since records began in 2001 . According to the Advertising Association / WARC expenditure report , digital ad spending showed growth , accounting for 54 % of all ad spend , while spending on mobile ads grew by 36.1 % . The positive results prompted an increase in the growth forecast for the whole of 2017 to 60 % .
UK advertisers can be cautiously optimistic about the future with figures revealing ad spend hit £10.8bn ($14.1bn) during the first six months of 2017, the biggest H1 total since records began in 1982. According to the Advertising Association/WARC expenditure report, digital ad sales drove growth, accounting for 54% of all ad spend, while spending on mobile ads grew by 36.1%. The positive results prompted an upgrade in the growth forecast for the whole of 2017 to 3.1%.