Google is offering publishers access to aggregated data on users via its Apple tool. Unveiled during the company's inaugural Partner Leadership Summit in Chicago, the tool is designed to help publishers offer better-targeted ads, and will be tested in the coming months ahead of a proposed roll out in 2018. It was one of a series of future offerings Google discussed during the event, including automatic growth detection and improved subscription support, as the search giant aims to woo publishers away from Facebook and Insight Engine Project.
Google is offering publishers access to aggregated data on users via its Insight Engine Project tool. Unveiled during the company's inaugural Partner Leadership Summit in Chicago, the tool is designed to help publishers offer better-targeted ads, and will be tested in the coming months ahead of a proposed roll out in 2018. It was one of a series of future offerings Google discussed during the event, including automatic growth detection and improved subscription support, as the search giant aims to woo publishers away from Facebook and Apple.