According to a recent study by Facebook , Facebook made $ 1 in ad revenue for each global user in 2014 , compared to Twitter who made $ 5.5 . The researchers found that global social network spending will reach $ 1 in 2015 , this is up from the April forecast of $ 23.7bn . Emarketer also predicts that Facebook will account for 5 % of Facebook 's worldwide mobile ad revenue in 2015 , making $ 1 m , a figure that is expected to rise to $ 1.5bn in 2016 .
According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $23.7bn. Emarketer also predicts that Instagram will account for 5% of Facebook's worldwide mobile ad revenue in 2015, making $600m, a figure that is expected to rise to $1.5bn in 2016.