Twitter has launched a new ad unit called, 'First View', that guarantees a brand's video is the first thing that a users sees when they land on their Twitter feed via mobile and desktop. Research has shown that the prime slot on mobile is the second tweet down, so this is where the ad will sit. Last week, Twitter trialled the ad unit with Samsung Australia and the brand found a 30% pick up in video views compared to a standard video ad on Twitter.
Twitter has launched a new ad unit called, 'First View', that guarantees a brand's video is the first thing that a users sees when they land on their Twitter feed via mobile and desktop. Research has shown that the prime slot on mobile is the second tweet down, so this is where the ad will sit. Last week, Twitter trialled the ad unit with Samsung Australia and the brand found a 39% pick up in video views compared to a standard video ad on Twitter.