Australia is the latest country to receive Nielsen's advertising measurement for YouTube's mobile app, with plans for more to follow. Joining Japan, France, Germany, Italy, Canada, the UK and US, the service expands on existing measurement of ads on desktop and mobile web browsers and will now bring marketers comprehensive cross-device measurement of advertising audiences on the platform. Nielsen Digital Ad Ratings’ Australian clients will, through access to demographic and video performance information, gain an understanding of their audience via metrics previously more favourable to measuring television responses than online.
Australia is the latest country to receive Nielsen's advertising measurement for YouTube's mobile app, with plans for more to follow. Joining Canada, France, Germany, Italy, Japan, the UK and US, the service expands on existing measurement of ads on desktop and mobile web browsers and will now bring marketers comprehensive cross-device measurement of advertising audiences on the platform. Nielsen Digital Ad Ratings’ Australian clients will, through access to demographic and video performance information, gain an understanding of their audience via metrics previously more favourable to measuring television responses than online.