There is already a policy in place to prevent these kinds of scammers from advertising on the social network. Facebook intends to enforce it as it focuses on organic News Feed posts. The team uses artificial intelligence trained on "hundreds of thousands" of websites with this kind of ad-farm content to discover posts that link to them. When identified, these posts should show up farther down your feed and they won't be eligible to become a Facebook ad. "This is one of the first times we're actually using information from the experience that people will have once they click something to help inform the ranking in News Feed," product manager Greg Marra told Recode. The new system should roll out over the next few months. If you're publishing high-quality posts from your own Facebook Pages, you may see a small increase in traffic as users see more of your stuff than spammy links to low-quality websites.
Facebook has promised to protect users from "financially-motivated spammers" with its latest news feed update, according to a statement by the social media giant. The change comes after community members reported feeling disappointed when they click on a link leading to a site with "little substantive content and that is covered in disruptive, shocking or malicious ads," Facebook said. The firm uses artificial intelligence to detect websites that contain this so-called ad farm content. Once identified, disruptive posts will appear farther down in users' feeds and won't be eligible to become Facebook ads.