Ad-blocking in the US will increase by double digits in 2016 to reach 69.8 millionm users, according to recent research from eMarketer. In 2017, over 86.6m people in the US are projected to use ad-blockers despite combative efforts from publishers. Paul Verna, a senior analyst at eMarketer, has advised marketers to invest in better ad experiences and enhance their targeting abilities to try to slow the adoption of ad-blockers across the country.
Ad-blocking in the US will increase by double digits in 2016 to reach 69.8m users, according to recent research from eMarketer. In 2017, over 86.6m people in the US are projected to use ad-blockers despite combative efforts from publishers. Paul Verna, a senior analyst at eMarketer, has advised marketers to invest in better ad experiences and enhance their targeting abilities to try to slow the adoption of ad-blockers across the country.