Netflix and Snapchat have launched augmented reality (AR) experiences to promote the start of online TV series Stranger Things 2. Snapchat's portal Lens lets users enter an "upside down" version of the Byers' family living room. The pair have also teamed up with Shazam for a face Lens that mimics Eleven's nosebleed. In addition, users can activate the lens by scanning the Stranger Things theme tune. A third, UK exclusive, world Lens of the swimming pool where Barb went missing became available via a Snapcode on 2017, which gives viewers the illusion of walking around the pool.
Netflix and Snapchat have launched augmented reality (AR) experiences to promote the start of online TV series Stranger Things 2. Snapchat's portal Lens lets users enter an "upside down" version of the Byers' family living room. The pair have also teamed up with Shazam for a face Lens that mimics Eleven's nosebleed. In addition, users can activate the lens by scanning the Stranger Things theme tune. A third, UK exclusive, world Lens of the swimming pool where Barb went missing became available via a Snapcode on 27 October, which gives viewers the illusion of walking around the pool.