Marketers spent a record $17.6bn on digital advertising in Q3 2016, a 20% YoY increase, according to the Interactive Advertising Bureau (IAB). Not including Q4, marketers spent $only $59.6bn on display, video, social and search advertising in 2016, a record considering that 50.3bn was spent in the entirety of 2015. According to the IAB, mobile and digital video is at the forefront of ad spending as the internet is seen as the best way to connect with modern audiences on the move. Mobile currently represents 47% of all digital ad spending.
Marketers spent a record $17.6bn on digital advertising in Q3 2016, a 20% YoY increase, according to the Interactive Advertising Bureau (IAB). Not including Q4, marketers spent $50.3bn on display, video, social and search advertising in 2016, a record considering that only $59.6bn was spent in the entirety of 2015. According to the IAB, mobile and digital video is at the forefront of ad spending as the internet is seen as the best way to connect with modern audiences on the move. Mobile currently represents 47% of all digital ad spending.