Snapchat is hoping to be the platform to revolutionise brand advertising for digital platforms, despite their statistics showing that 60% to 70% of users stopped watching ads on the app after just three seconds. The company has been working with brands such as Pepsi, Coca-Cola, and McDonald’s in an effort to make it easier for them to reach consumers. "We learned we needed to adjust the way we talk to Snapchat’s audience, because they detect when it’s advertising," said Coca-Cola North America content SVP, Emmanuel Seuge.
Snapchat is hoping to be the platform to revolutionise brand advertising for digital platforms, despite their statistics showing that 60% to 70% of users stopped watching ads on the app after just three seconds. Coca-Cola has revealed to Fast Company that it has managed to turn those statistics around and has seen an upswing in engagement on Snapchat by tailoring its ad content to Snapchats young audience. "We learned we needed to adjust the way we talk to Snapchat’s audience, because they detect when it’s advertising," said Coca-Cola North America content SVP, Emmanuel Seuge.