John Lewis has become the first retailer to try out a new ad format on Facebook. The company is testing an interactive version of its Facebook ads that will allow users to interact with them by clicking and swiping through images in order to see more information about products. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy Christmas shopping season.
John Lewis has become the first retailer to try out a new ad format on Facebook. The 360-degree ads let shoppers see products from a number of different angles and can direct users to the website with one click to make purchases. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy Christmas shopping season.