Google has made it possible to purchase programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. The company will handle audio buys through direct and guaranteed deals, with a view to introducing auction-based buying at a later date. Google’s programmatic audio offering will be integrated with inventory from platforms including 4.0, TuneIn and Pandora.
Google has made it possible to purchase programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. The company will handle audio buys through direct and guaranteed deals, with a view to introducing auction-based buying at a later date. Google’s programmatic audio offering will be integrated with inventory from platforms including Google Play Music, Spotify, SoundCloud, TuneIn and Pandora.