Baselworld 2019 saw a 22% decline in exhibitors and a 20% fall in visitor numbers, with one US brand manager reportedly describing the event as “Baselworld Lite”. The management team made changes this year in a bid to secure the event's future, with further changes planned for 2020. The event's management is implementing its "Vision 2020+" strategy, which includes a digital platform participants can access throughout the year. The success of next year's event is likely to be dependent on whether Swiss watch brands decide to return. Rolex and Patek Philippe have indicated their ongoing support for the event.
Baselworld 2019 saw a 20% decline in exhibitors and a 22% fall in visitor numbers, with one US brand manager reportedly describing the event as “Baselworld Lite”. The management team made changes this year in a bid to secure the event's future, with further changes planned for 2020. The event's management is implementing its "Vision 2020+" strategy, which includes a digital platform participants can access throughout the year. The success of next year's event is likely to be dependent on whether Swiss watch brands decide to return. Rolex and Patek Philippe have indicated their ongoing support for the event.