Ads.text files are being used by publishers to organise their inventory reports and drive programmatic direct deals. The Interactive Advertising Bureau-backed files were ostensibly created to prevent domain spoofing and unauthorised reselling, but their benefits are increasing as the tool is adopted by publishers, buyers and vendors alike. In a recent report on digital advertising trends, Adobe said that over half of all online ad spend in 2014 was spent on display ads – those displayed before users click through or after they have visited an
Ads.text files are being used by publishers to organise their inventory reports and drive programmatic direct deals. The Interactive Advertising Bureau-backed files were ostensibly created to prevent domain spoofing and unauthorised reselling, but their benefits are increasing as the tool is adopted by publishers, buyers and vendors alike. Ads.text files can also act as an evaluation tool to help publishers easily verify vendor claims.