A few reports over the weekend are questioning why Uber is investing $100m in Uber at such a late stage in the ride-hailing company's life. Some reports suggest that investment is purely to "stick it to Google", however a more reasonable explanation comes from Forbes who believe that Microsoft is probably hoping that Uber will use its cloud platform, Azure, for global operations. The report also states that Microsoft's Azure has been used by Google and Apple as well as many other tech giants including Facebook, Twitter, Yahoo, eBay, Netflix, Spotify and others. Microsoft gets a huge new client, a great reference and a return on its original investment."
A few reports over the weekend are questioning why Uber is investing $100m in Uber at such a late stage in the ride-hailing company's life. Some reports suggest that investment is purely to "stick it to Google", however a more reasonable explanation comes from Forbes who believe that Microsoft is probably hoping that Uber will use its cloud platform, Azure, for global operations. "It almost has to be about Azure," Rob Enderle of The Enderle Group said, "There is no other compelling interest for Microsoft...Microsoft gets a huge new client, a great reference and a return on its original investment."