The future of advertising on Facebook lies in Instagram Stories, though the format is more established on Instagram right now, said Mark Zuckerberg during a Q3 earnings call. Instagram Instagram Stories are easy to use, media buyers claimed, with Facebook Ads Manager allowing them to choose where they want ads to appear across Facebook and Instagram with the click of a button. Joe Leverone from Digital has lost interest in Snapchat, claiming he likes Facebook reporting too much. However, Joe Mingino from Omnicom's PHD said there are things that cannot be done in Instagram Stories yet, such as longer video ads.
The future of advertising on Facebook lies in Stories, though the format is more established on Instagram right now, said Mark Zuckerberg during a Q3 earnings call. Instagram Stories are easy to use, media buyers claimed, with Facebook Ads Manager allowing them to choose where they want ads to appear across Facebook and Instagram with the click of a button. Joe Leverone from Digital has lost interest in Snapchat, claiming he likes Facebook reporting too much. However, Joe Mingino from Omnicom's PHD said there are things that cannot be done in Stories yet, such as longer video ads.