The native advertising market could increase in value from $85.8bn in 2020 to $402bn by 2025 if the sector continues to grow at projected rates, according to AdYouLike. The native adtech firm estimates that spending in the industry will rise by 372% during this period. The US will be the largest single market globally at $139.5bn, according to the study, with the UK representing the largest European market at $27.4bn. “Native ads are a huge opportunity for advertisers, and we expect them to continue growing as they become more integrated into our lives,” said David Jones, chief executive of AdYouLike.http://www.c@@
The native advertising market could increase in value from $85.8bn in 2020 to $402bn by 2025 if the sector continues to grow at projected rates, according to AdYouLike. The native adtech firm estimates that spending in the industry will rise by 372% during this period. The US will be the largest single market globally at $139.5bn, according to the study, with the UK representing the largest European market at $27.4bn. The increasing use of fully-integrated in-feed native ads is expected to drive the growth.