Revised influencer marketing contracts have been introduced by the Incorporated Society of British Advertisers (ISBA), in a bid to help brands address issues such as content labelling and fake followers. The updates aim to improve the commercial aspects of the contracts, providing members with a more substantial tool to help navigate the sector. In an effort to make it easier for advertisers to understand how their campaigns are performing, ISBA has created new guidelines that will be used across all advertising agencies working on behalf of clients.
Revised influencer marketing contracts have been introduced by the Incorporated Society of British Advertisers (ISBA), in a bid to help brands address issues such as content labelling and fake followers. The updates aim to improve the commercial aspects of the contracts, providing members with a more substantial tool to help navigate the sector. ISBA was motivated to refresh the contracts after research carried out earlier this year revealed that while 80% of its members intended to increase their influencer marketing, 60% lacked confidence in dealing with them.