uk - based retailer DeadHappy has unveiled the country 's first digital , pay - as - you - go life insurance , designed to make the process simpler , particularly for customers without cover . Annual prices are based on a customer 's past and current risk , rather on what could happen across 20 years . The ##opus has also launched ‘ deathwishes ' , personalised monthly payouts that can be used to pay off a debt or buy a loved one a gift . DeadHappy has received seed investment of £ 1.5 m ( $ 1.9 m ) , led by Octopus Ventures , and has strategic partnerships with Covea and Gen Re , among others .
UK-based insurtech DeadHappy has unveiled the country's first digital, pay-as-you-go life insurance, aiming to make the process simpler, particularly for customers without cover. Annual prices are based on a customer's age and current risk, rather on what could happen across 20 years. The insurer has also launched ‘deathwishes', personalised insurance payouts that can be used to pay off a mortgage or buy a loved one a gift. DeadHappy has received seed investment of £1.5m ($1.9m), led by Octopus Ventures, and has strategic partnerships with Covea and Gen Re, among others.