UK bank Barclays has launched what it claims is the first TV advertisement in which a mainstream British bank highlights the issue of fraud as it aims to build trust in its customers . The ad , which presents a fake Barclays employee being sought out by a genuine employee who then offers advice on protection from scams , is part of a wider campaign on social media and a partnership with Get Safe Online . it is currently ranked at number 29 of 100 on YouGov 's BrandIndex score , which gauges consumers ' perceptions of firms ' reputations .
UK bank Barclays has launched what it claims is the first TV advert in which a mainstream British bank highlights the issue of fraud as it aims to build trust in its brand. The ad, which presents a fake Barclays adviser being called out by a genuine employee who then offers advice on protection from scams, is part of a wider campaign on social media and a partnership with Get Safe Online. Barclays is currently ranked at number 25 of 30 on YouGov's BrandIndex score, which gauges consumers' perceptions of firms' reputations.