Companies in China are expected to make bigger ad tech purchases than their foreign-based counterparts over the next 12 months, according to tech/martech CEO, Terry Kawaja. Consolidation continues to dominate the industry as companies realise the growth fuelled by technology and data. On the back of this, large, relatively unheard-of, Chinese entities are expected to emerge as major acquirers, moving ahead of current heavyweights, Alibaba and Tencent.
Companies in China are expected to make bigger ad tech purchases than their foreign-based counterparts over the next 12 months, according to Luma Partners CEO, Terry Kawaja. Consolidation continues to dominate the industry as companies realise the growth fuelled by technology and data. On the back of this, large, relatively unheard-of, Chinese entities are expected to emerge as major acquirers, moving ahead of current heavyweights, Alibaba and Tencent.