BBC Worldwide, the commercial arm of the UK's public service broadcaster, is investing in training its worldwide sales force on programmatic advertising. The training will be offered to the corporation's 100-strong sales team across the US, Europe, Middle East, Africa and Asia-Pacific markets. It will include a 45-minute overview of programmatic trading and education on how WorldWide's centralised ad tech stack is structured. Last year the trading arm made just over £1bn ($£1 million) in sales, of which advertising forms a part, although it does not break down the figures. The majority of this comes from sales of popular programmes overseas.
BBC Worldwide, the commercial arm of the UK's public service broadcaster, is investing in training its worldwide sales force on programmatic advertising. The training will be offered to the corporation's 100-strong sales team across the US, Europe, Middle East, Africa and Asia-Pacific markets. It will include a 45-minute overview of programmatic trading and education on how WorldWide's centralised ad tech stack is structured. Last year the trading arm made just over £1bn ($1.3bn) in sales, of which advertising forms a part, although it does not break down the figures. The majority of this comes from sales of popular programmes overseas.