The future growth of sports betting relies on global regulation , which would facilitate positive interactions instead of contributing to its integrity , according to FIFA - based lawyers Pedro Trengrouse and Flavio Zveiter . Fans are increasingly engaging with sports through advertising . As an example , FIFA 's revenues from last year 's World Cup were less than € 6bn ( $ 6.9bn ) , compared with the total worldwide betting of € ##100 on the competition . Sports companies must , therefore , join efforts to ensure that betting is appropriately regulated to reduce the risk of manipulation and to ensure the integrity of competitions .
The future growth of sports betting relies on global regulation, which would facilitate positive interactions instead of threats to its integrity, according to FIFA-linked lawyers Pedro Trengrouse and Flavio Zveiter. Fans are increasingly engaging with sports through betting. As an example, FIFA's revenues from last year's World Cup were less than €6bn ($6.9bn), compared with the total worldwide betting of €136bn on the competition. Sports organisations must, therefore, join efforts to ensure that betting is appropriately regulated to reduce the risk of manipulation and to ensure the integrity of competitions.