Facebook has developed tools that allow advertisers to create mobile - ready online ads on its platform and also on Instagram . Using the Video Creation Kit , users can combine images or text assets into simple , user - generated ads . The ads can be dropped into one of four available templates of varying lengths , such as a six - second promotional video .
Facebook has introduced tools that allow advertisers to create mobile-ready video ads on its platform and also on Instagram. Using the Video Creation Kit, marketers can turn images or text assets into simple, mobile-optimised videos. The videos can be dropped into one of four available templates of varying lengths, such as a six-second promotional video.