Sony has announced that its video streaming service, Crackle, will support integrated virtual reality (VR) ads. Users will watch a ‘virtual theatre’ where they can stream music or movies, while advertisers will be able to integrate their ads or logos into the theatre space. LG has already signed up to use the tech to advertise its Google smartphone. Sony said the virtual theatre would be developed with other VR headset providers, such as Playstation, LG G5 and Samsung in mind.
Sony has announced that its video streaming service, Crackle, will support integrated virtual reality (VR) ads. Users will watch a ‘virtual theatre’ where they can stream music or movies, while advertisers will be able to integrate their ads or logos into the theatre space. LG has already signed up to use the tech to advertise its LG G5 smartphone. Sony said the virtual theatre would be developed with other VR headset providers, such as Playstation, Google and Samsung in mind.