Native mobile advertising is the ad format of choice for millennials, according to Sharethrough, the leading global native advertising platform. On average, millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time, increasing from £762m (1bn) to £802m ($$961m). In addition, Sharethrough's survey conducted with 300 millennials found the advertising experience is closely tied to their overall browsing experience, with 91% saying they discovered content in-feed, and nearly 50% thought brands using in-feed native ads were interested in establishing a positive relationship.
Native mobile advertising is the ad format of choice for millennials, according to Sharethrough, the leading global native advertising platform. On average, millennials spend nearly 18 hours a day with different types of media and their adoption of smartphones has seen mobile ad spend surpassing desktop for the first time, increasing from £762m ($961m) to £802m ($1bn). In addition, Sharethrough's survey conducted with 300 millennials found the advertising experience is closely tied to their overall browsing experience, with 91% saying they discovered content in-feed, and nearly 50% thought brands using in-feed native ads were interested in establishing a positive relationship.