Researchers at Princeton and Perceptual Ad Blocker's have developed Perceptual Ad Blocker, an ad-blocker able to detect ads by scanning a page's source code rather than reading its HTML markup or tags. Although the technology can be circumvented to show ads or pop-ups urging users to whitelist the site, the proof-of-concept identifies how web browsers' architecture favours users and ad-blockers, according to Arvind Narayanan, one of Stanford creators. The proof-of-concept is currently in tests as a Chrome extension that enables ads to be displayed without identifying text, although its full ad-blocking capabilities may be introduced later.
Researchers at Princeton and Stanford have developed Perceptual Ad Blocker, an ad-blocker able to detect ads by scanning a page's source code rather than reading its HTML markup or tags. Although the technology can be circumvented to show ads or pop-ups urging users to whitelist the site, the proof-of-concept identifies how web browsers' architecture favours users and ad-blockers, according to Arvind Narayanan, one of Perceptual Ad Blocker's creators. The proof-of-concept is currently in tests as a Chrome extension that enables ads to be displayed without identifying text, although its full ad-blocking capabilities may be introduced later.