A new report from Juniper Research suggests that the fitness and fitness tracker products are , for all intents and purposes , competitive , with a hands - on impact on device pricing . Over 50 % of those not seeking to purchase a device would not pay more $ 99 , and those interested in purchasing a wearable device not wishing to pay more than $ 175 . Increasingly , fitness wearables are offering luxury smartwatch features such as notifications , and visa - versa , with some smartwatches offering more healthcare features .
A new report from Juniper Research suggests that the smartwatch and fitness tracker market are, for all intents and purposes, converging, with a knock-on impact on device pricing. Over 50% of those not seeking to purchase a wearable would not pay more $99, and those interested in buying a wearable device not wishing to pay more than $175. Increasingly, fitness wearables are offering luxury smartwatch features such as notifications, and visa-versa, with some smartwatches offering more healthcare features.