The consumer market for on-board diagnostics dongles is overcrowded and won't reach its potential unless they find solutions that add value in a broader, more complex context, according Wi, founder of connected-car start-up, Road Rules. Insurance, security, in-vehicle Liz Slocum Jensen-Fi, and fleet management will be the main drivers that keep dongles on track to reach the $1.6bn a year market predicted by Frost & Sullivan for 2020.
The consumer market for on-board diagnostics dongles is overcrowded and won't reach its potential unless they find solutions that add value in a broader, more complex context, according Liz Slocum Jensen, founder of connected-car start-up, Road Rules. Insurance, security, in-vehicle Wi-Fi, and fleet management will be the main drivers that keep dongles on track to reach the $1.6bn a year market predicted by Frost & Sullivan for 2020.