A new project hopes to cut waste by renting out bikes for children that can be returned and refurbished once outgrown. The Imagine Project will be offered by UK bike manufacturer Islabikes, named after founder Rowntree. The company is known for creating high-quality, ergonomically designed bikes specifically for younger riders. Rowntree argues that the “circular economy” could lead to the creation of better quality products and higher profits. The more people to rent a bike before it is retired, the more Islabikes will benefit commercially. Some component firms including Reynolds, are already working with Rowntree.
A new project hopes to cut waste by renting out bikes for children that can be returned and refurbished once outgrown. The Imagine Project will be offered by UK bike manufacturer Islabikes, named after founder Isla Rowntree. The company is known for creating high-quality, ergonomically designed bikes specifically for younger riders. Rowntree argues that the “circular economy” could lead to the creation of better quality products and higher profits. The more people to rent a bike before it is retired, the more Islabikes will benefit commercially. Some component firms including Reynolds, are already working with Rowntree.