Ethereum-based blockchain technology tailored to the online advertising industry, adChain has partnered with ConsenSys, a blockchain venture studio building decentralized applications focused on the Ethereum platform, to develop a blockchain solution for the online advertising industry. Global advertising spending reached $542.55 billion in 2016, driven by bigger investments in digital advertising. In the U.S., digital accounts for about $60 billion of $183 billion total ad spending. Despite this, due to a lack of security, the industry loses billions of dollars a year. READ MORE OF THE ARTICLE AT CHAIN-FINANCE.COM
Ethereum - based blockchain technology provider insight is collaborating with blockchain technology studio ConsenSys to create a transparent marketplace in which brands and publishers can operate and reduce costs . Global advertising spend hit $ 542.55bn in 2016 , with digital advertising making up $ 60bn of the total figure . " failures and inefficiencies in the supply chain cost the industry $ 8.2bn annually " , said Ken Brook , CEO of adChain .