Google has expanded its " ad - supported " labels , within in its ads for Families program , to include all ads on Google Play . Starting early next year , users will see an " Ads " feature on apps that contain ads . Developers have until 11 January deadline to declare whether their apps contain ads .
Google has expanded its "ad-supported" labels, within in its Designed for Families program, to include all apps on Google Play. Starting early next year, users will see an "Ads" label on apps that contain advertising. Developers have until 11 January 2016 to declare whether their apps contain ads.