Sportswear brand Adidas has reportedly halted spending on Facebook, amid fears that as low as 20% of its expenditure may be going to waste. Spending was paused after an internal audit raised concerns about viewability and retention rates, according to sources. Viewability rates on some campaigns were found to be be up to 30% after the social network allowed third-party verification of data.
Sportswear brand Adidas has reportedly halted spending on Facebook, amid fears that up to 30% of its expenditure may be going to waste. Spending was paused after an internal audit raised concerns about viewability and retention rates, according to sources. Viewability rates on some campaigns were found to be be as low as 20% after the social network allowed third-party verification of data.