Google is changing its advertiser options on the Google advertising platform , redefining site categories that will be excluded from display network campaigns . By early 2018 , all existing campaigns will fall under the new branding . The changes include introducing the “ terrorism and conflict ” category , which will include “ terrorism , police and emergency ” , “ Military and international conflict ” and “ Death and tragedy ” ; the creation of “ Sensitive social issues ” and “ Content suitable for families ” ; and the removal of gambling and error pages , as well as social network , photo - sharing and video - sharing options . The changes will help to tackle the accidental display of ads next to extremist content .
Google is changing its advertiser options on the Google Display Network, redefining site categories that can be excluded from display network campaigns. By early 2018, all existing campaigns will operate under the new settings. The changes include introducing the “Tragedy and conflict” category, which will include “Crime, police and emergency”, “Military and international conflict” and “Death and tragedy”; the creation of “Sensitive social issues” and “Content suitable for families”; and the removal of gambling and error pages, as well as social network, photo-sharing and video-sharing options. The changes will help to tackle the accidental display of ads next to extremist content.