Google is testing shoppable ads in image searches, potentially pitting it against Pinterest and Instagram. The pilot is currently limited to sponsored ads and is available to a "small percentage" of users carrying out broad-based searches. But the move could have implications for other online advertising platforms that rely on third-party data such as Facebook or Yahoo.
Google is testing shoppable ads in image searches, potentially pitting it against Pinterest and Instagram. The pilot is currently limited to sponsored ads and is available to a "small percentage" of users carrying out broad-based searches. Analysts said expansion of the tool would depend on preliminary results.