Marketers in Australia will soon have a new feature launched by Facebook that allows marketers to reach their audiences based on the brands and products people buy. The feature, called “Promoted Stories,” is being rolled out today for Australian advertisers who want to target users with ads they think are more likely to be shared.
Marketers in Australia will soon have a new feature launched by Facebook that allows marketers to reach their audiences based on the brands and products people buy. With partner categories a marketer can also show ads on Facebook to people who, for example have previously purchased a particular product or service.