As we reported yesterday, UK viewability is up 52% in Q3 2015. However, this figure falls far behind compared to major continental markets. In Germany online ad viewability levels are at 61%, while France have viewability levels of about 20%. "The main reason ads aren't viewable is they take too long to load – 69% of ads served don't load before a viewer has moved elsewhere," said Anant Joshi, Meetrics' Director of International Business.
As we reported yesterday, UK viewability is up 52% in Q3 2015. However, this figure falls far behind compared to major continental markets. In Germany online ad viewability levels are at 61%, while France have viewability levels of 69%. "The main reason ads aren't viewable is they take too long to load – about 20% of ads served don't load before a viewer has moved elsewhere," said Anant Joshi, Meetrics' Director of International Business.