Fatigue may be hitting the global smartphone market, as Apple's era of unstoppable sales growth appears to be coming to an end. Although the electronics giant has expanded into other areas, its fortunes are still closely tied to the iPhone, which is responsible for two-thirds of its sales and most of its profit. Disappointing results from Apple today will reaffirm beliefs that we are suffering from phone fatigue and new phones no longer excite us. The iPhone 6 was a big hit in 2015, but it didn't last long enough to make up for all those people who bought it.
Fatigue may be hitting the global smartphone market, as Apple's era of unstoppable sales growth appears to be coming to an end. Although the electronics giant has expanded into other areas, its fortunes are still closely tied to the iPhone, which is responsible for two-thirds of its sales and most of its profit. Disappointing results from Apple today will reaffirm beliefs that we are suffering from phone fatigue and new phones no longer excite us. Indeed, some experts believe that smartphones will be replaced by artificial intelligence in the next five years.