"Digital nomads” – those who don't have a fixed place of work – are becoming a target for insurers globally, as the more digitally active generation of consumers seeks a more personal experience from service providers. The report also found that while there is no evidence to suggest that digital nomads will be less likely than other people in their age group to need health insurance, they may face higher costs and poorer quality Personalisation, along with mobile and social, will help to provide customer-centric, flexible insurance approaches.
"Digital nomads” – those who don't have a fixed place of work – are becoming a target for insurers globally, as the more digitally active generation of consumers seeks a more personal experience from service providers. Professional services firm Accenture said that insurers will need to revolutionise their offering to ensure that insurance products can be accessed through digital channels, as well as providing digital advisory services for the purchase of products. Personalisation, along with mobile and social, will help to provide customer-centric, flexible insurance approaches.