The US food chain is using “ upcycled ” cornflakes , which are edible but have been recycled for breakfast cereal , to provide 30 % of the raw ingredients for its “ Throw Away IPA ” , which is produced by Seven Bro7thers Brewery in the UK city of Manchester . Food distribution charity FareShare will also receive a donation of 10p ( $ 0.13 ) for each can of the beer sold . The product will be available in Manchester and Salford . Kellogg ’s has achieved a 12.5 % reduction in food waste at its UK level during 2011 .
The US food company is using “upcycled” cornflakes, which are edible but have been rejected for breakfast cereals, to provide 30% of the wheat grain for its “Throw Away IPA”, which is produced by Seven Bro7thers Brewery in the UK city of Manchester. Food distribution charity FareShare will also receive a donation of 10p ($0.13) for each can of the beer sold. The product will be available in Manchester and Salford. Kellogg’s has achieved a 12.5% reduction in food waste at its UK sites during 2018.