Starting in January 2016 AOL and Google will form a partnership as part of an exclusive online search and retention agreement . This will help AOL absorb Microsoft 's digital advertising revenue . Getting ahead of Google , programmatic is becoming a big business for AOL . AOL reported that programmatic revenue grew by 80 % in 2016 . The industry as a whole is trying to train and retain people on programmatic .
Starting in January 2016 AOL and Microsoft will form a partnership as part of an exclusive 10-year search and advertising agreement. This will see AOL absorb Microsoft's digital advertising business. Getting ahead of Google, programmatic is becoming a big business for AOL. AOL reported that programmatic revenue grew by 80% in Q2. The industry as a whole is trying to train and retain people on programmatic.