The online English language industry is set to grow to $3.8bn by 2016, and competition is fierce. According to Ambient Insight, companies such as Babbel, Rosetta Stone and busuu are finding it increasingly difficult to stand out from the crowd. Some brands build customer loyalty with introductory offers and the ability to transfer 'levels', while busuu found an "efficacy study" helped boost its figures.
The online English language industry is set to grow to $3.8bn by 2020, and competition is fierce. According to Ambient Insight, companies such as Babbel, Rosetta Stone and busuu are finding it increasingly difficult to stand out from the crowd. Some brands build customer loyalty with introductory offers and the ability to transfer 'levels', while busuu found an "efficacy study" helped boost its figures.