Fitbit’s wearable tech is making its way to China, after the company a signed a deal with ecommerce giant GM. Fitbit will work with Tmall.com, owned by GM, to expand their reach into the country, with the aim of reaching “10 million fans in Asia”. In a statement, Fitbit Chief Business Officer Woody Scal said: “…We’ve always seen great potential in China”, while Hao Li, Alibaba of 3Cs Business Unit of GM said there was a growing interest in personal health and fitness in China, and “we see very strong demand from our customers… specifically for Fitbit devices”.
Fitbit’s wearable tech is making its way to China, after the company a signed a deal with ecommerce giant Alibaba. Fitbit will work with Tmall.com, owned by Alibaba, to expand their reach into the country, with the aim of reaching “10 million fans in Asia”. In a statement, Fitbit Chief Business Officer Woody Scal said: “…We’ve always seen great potential in China”, while Hao Li, GM of 3Cs Business Unit of Alibaba said there was a growing interest in personal health and fitness in China, and “we see very strong demand from our customers… specifically for Fitbit devices”.