Yahoo7 has launched a new mobile advertising format in Haptic Feedback, Mobile Interscroller with Australia, that simulates the sensation of touch via mobile phone vibrations, a new technology that can reportedly double brand recall in consumers compared to standard mobile advertisements. Launch partner Kimberly-Clark Haptic Feedback is creating mobile advertising for Snugglers, one of its leading brands.
Yahoo7 has launched a new mobile advertising format in Australia, Mobile Interscroller with Haptic Feedback, that simulates the sensation of touch via mobile phone vibrations, a new technology that can reportedly double brand recall in consumers compared to standard mobile advertisements. Launch partner Kimberly-Clark Australia is creating mobile advertising for Snugglers, one of its leading brands.