Starting in January 2016 AOL and Microsoft will form a partnership as part of an exclusive 10-year search and advertising agreement. This will see AOL absorb Microsoft's digital advertising business. Getting ahead of Google, programmatic is becoming a big business for AOL. AOL reported that programmatic revenue grew by 45 percent in Q2. The industry as a whole is trying to train and retain people on programmatic.
Starting in January 2016 AOL and Microsoft will form a partnership as part of an exclusive 10-year search and advertising agreement. This will see AOL absorb Microsoft's digital advertising business. Getting ahead of Google, programmatic is becoming a big business for AOL. AOL reported that programmatic revenue grew by 80% in Q2. The industry as a whole is trying to train and retain people on programmatic.