Mobile ad spend makes up more than half of the Australian display advertising market, as advertisers spent $653m during the quarter, a 29% YoY increase, according to the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report. It also announced that total online ad spend in Australia rose 7.2% YoY to $1.86m in the period. Video advertising was one of the driving factors behind the increase, with the category's ad spend skyrocketing 50% YoY for Q1 2017 to $232m.
Mobile ad spend makes up more than half of the Australian display advertising market, as advertisers spent $653m during Q1 2017, a 29% YoY increase, according to the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report. It also announced that total online ad spend in Australia rose 7.2% YoY to $1.86m in the period. Video advertising was one of the driving factors behind the increase, with the category's ad spend skyrocketing 50% YoY for the quarter to $232m.