Express Gifts' has improved its sales conversion rate since implementing Apptus eSales in April. The AI-based tool streamlines searches of the company’s 50,000 products and automatically identifies and displays items relevant to individual customers. The improvement has exceeded Express Gifts'' 5% projected conversion uplift and is expected to result in a significant increase in sales, said Craig Elwell, head of e-commerce.
Express Gifts has improved its sales conversion rate since implementing Apptus eSales in April. The AI-based tool streamlines searches of the company’s 50,000 products and automatically identifies and displays items relevant to individual customers. The improvement has exceeded Express Gifts' 5% projected conversion uplift and is expected to result in a significant increase in sales, said Craig Elwell, head of e-commerce.