Kantar has introduced four big data and AI - based products designed to help consumers measure the success of marketing campaigns more effectively . Context Lab is a platform designed to address how content spreads across different media platforms , while Creative Transport assesses how brands designed for one country perform in other markets . Media Attribution enables marketers to determine the ideal relationship between online and offline channels , while Enhanced Visual Analytics analyses social media imagery to offer insights into how products and brands are represented broadly within culture .
Kantar has introduced four big data and AI-based products designed to help companies measure the success of marketing campaigns more effectively. Context Lab is a platform designed to address how content performs across different media environments, while Creative Transport assesses how campaigns designed for one country perform in other markets. Balanced Attribution enables marketers to identify the ideal mix between online and offline channels, while Enhanced Visual Analytics analyses social media imagery to offer insights into how products and brands are represented broadly within culture.