The Evening Standard launched its Go London e-commerce site in February and has revealed that it makes $100,000-plus a month and that unique monthly visits to the site have increased by 30% since its December beta launch. The most popular purchases are theatre tickets linked to reviews. The Evening Standard's digital director for editorial, David Tomchak, stressed the importance of advertisements fitting around the content not vice versa. Go London also runs programmatic display ads and branded content through its content studio, Story Studio.
The Evening Standard launched its Go London e-commerce site in February and has revealed that it makes $100,000 a month and that unique monthly visits to the site have increased by 30% since its December beta launch. The most popular purchases are theatre tickets linked to reviews. The Evening Standard's digital director for editorial, David Tomchak, stressed the importance of advertisements fitting around the content not vice versa. Go London also runs programmatic display ads and branded content through its content studio, Story Studio.