Sheryl Sandberg, Facebook’s chief operating officer, has said that its 4m advertisers highlights the importance of mobile for consumers and marketers. Mobile advertising made up 84% of all sales in Q2 2016, an increase from 72% in the same period of 2015. Facebook’s global ad revenue is forecasted to hit $1.5bn in 2016 and its mobile ad revenue is due to reach $23.31bn.
Sheryl Sandberg, Facebook’s chief operating officer, has said that its 4m advertisers highlights the importance of mobile for consumers and marketers. Mobile advertising made up 84% of all sales in Q2 2016, an increase from 72% in the same period of 2015. Facebook’s global ad revenue is forecasted to hit $23.31bn in 2016 and its mobile ad revenue is due to reach $1.5bn.