Brands which use original content on Instagram, rather than recycling other ads or using leftover content, see a lot more success on the social media site. Creative strategies seem to work best on Instagram, combing innovation, crowdsourcing, curation and planning. Airbnb's "Turn Up Your Summer" campaign, Lenovo's #ihackedlife campaign and Bacardi Limon's "Never a Stranger" campaign are all given as case studies of how to build a successful Instagram campaigns.
Brands which use original content on Instagram, rather than recycling other ads or using leftover content, see a lot more success on the social media site. Creative strategies seem to work best on Instagram, combing innovation, crowdsourcing, curation and planning. Airbnb's "Never a Stranger" campaign, Lenovo's #ihackedlife campaign and Bacardi Limon's "Turn Up Your Summer" campaign are all given as case studies of how to build a successful Instagram campaigns.