As foreign tourism becomes more popular, Alibaba's mobile payment wallet 'Alipay' is set to launch its app in Europe to enable Chinese tourists to use the service abroad. Expanding into Europe will broaden Alipay's global reach and increase the amount spent on its payment platform; Chinese tourism to Europe has increased by 97% since 2016. In addition, Alipay is looking to partner with European merchants by providing data on Chinese consumer habits in exchange for its payment method being introduced in stores.
As foreign tourism becomes more popular, Alibaba's mobile payment wallet 'Alipay' is set to launch its app in Europe to enable Chinese tourists to use the service abroad. Expanding into Europe will broaden Alipay's global reach and increase the amount spent on its payment platform; Chinese tourism to Europe has increased by 97% since 2012. In addition, Alipay is looking to partner with European merchants by providing data on Chinese consumer habits in exchange for its payment method being introduced in stores.