Net - a - Porter has signed up to use Instragram 's new advertising API , testing out some of its audience targeting ads and its direct response technology . The fashion retailer has partnered with fashion Software to trial the new technology , and will be posting ads in real time .
Net-a-Porter has signed up to use Instragram's new ads API, testing out some of its audience targeting capabilities and its direct response formats. The fashion retailer has partnered with Marin Software to trial the new software, and will be targeting ads in real time.