In response to PageFair's report on mobile ad-blocking, the World Federation of Advertisers (WFA) has expressed an interest in creating a global advertising watchdog to regulate internet ads and address the growth of ad-blockers. The trade group is looking to form a coalition that represents participants from across the advertising chain - marketers, publishers, and ad tech companies - to regulate ads. "The WFA believes there are significant opportunities for industry collaboration around this issue as it relates to online advertising," said WFA-USA President Scott Cleland. consumers look to block. The obstacles to creating such a coalition are noted, including initially agreeing what contitutes an acceptable ad format and dealing with the different advertising laws across the countries.
In response to PageFair's report on mobile ad-blocking, the World Federation of Advertisers (WFA) has expressed an interest in creating a global advertising watchdog to regulate internet ads and address the growth of ad-blockers. The trade group is looking to form a coalition that represents participants from across the advertising chain - marketers, publishers, and ad tech companies - to regulate ads. The coalition will collect information on the type of ads consumers look to block. The obstacles to creating such a coalition are noted, including initially agreeing what contitutes an acceptable ad format and dealing with the different advertising laws across the countries.