Tiller Investments, the online wealth manager, has struck an agreement with West Hill Capital. Tiller Investments has signed a partnership with West Hill Capital, a venture capital firm, allowing access to its wealth management service for its client base. West Hill Capital’s clients will benefit from the firm’s portfolio management service which allows a high level of portfolio personalisation including access to active fund managers and thematic investment strategies. Tiller, which launched in July, has a strategy to partner with larger institutions, such as private banks and asset managers. It says its modular design allows for individual components to be white-labelled, customised and integrated to an institution’s existing infrastructure. Ian Cadby, chief executive officer & co-founder of Tiller, say its investment proposition will appeal to West Hill's client base in part owing its levels of choice and personalisation. “Unlike many wealth managers, we offer a comprehensive service that will let you identify your risk profile, choose a portfolio and interrogate every holding before opening an account. “Since launching we’ve seen significant interest from private banks, asset managers and large IFAs in securing Tiller’s services,” he said. “We predict that three quarters of our clients will come through business-to-business deals and already have a promising pipeline of opportunities with some deals at an advanced stage.”
Recently-launched SmartWealth has signed a deal with West Hill Capital, making its digital wealth management tool available to the private equity firm’s clients. Tiller’s modular design allows individual components to be customised and white labelled. The company predicts that three quarters of its business will come from B2B partners. Last month the UK-based robo-adviser offered a 20% discount to UBS clients transferring to its platform, after the wealth management arm of the bank announced it was closing Tiller Investments, the robo-advisory platform launched in 2017.