This week, Google hired former Hyundai exec John Krafcik to run its self-driving car business, suggesting that the company will at least design the cars itself. Apple also hired a former auto exec, Steve Zadesky, from Ford, and is reportedly working with BMW on an electric car. If these companies do in fact build their own cars, they should look to sell them in developing countries first. According to survey results from Capgemini, compiled here by Statista, less than 30% of U.S. and U.K. consumers thinking of buying a car in the next year would consider a car from a tech company. But 74% of Chinese consumers and 81% of Indian consumers would.
Google has hired John Krafcik to lead its self-driving car business, whilst Apple has hired Steve Zadesky to work alongside BMW on the production of an electric car. With these companies joining the car business, they should look to target the developing countries first. According to a survey by Capgemini, Indian consumers would be most likely to purchase a car from tech companies with 81%, and the UK would be the least likely with 26%.