Adblock Plus (ABP) is struggling to prevent Facebook adverts from slipping through the net, as the social media giant has removed ad identifiers. Ben Williams, communications manager of ABP's parent company Eyeo, said a change of software was required and they were "about a week away" from being able to "block based on 90 million of the child elements." ABP recently launched the Acceptable Ads Platform, in which it will allow marketers' ads to be shown on its one browser extensions, in return for 6% of the revenue.
Adblock Plus (ABP) is struggling to prevent Facebook adverts from slipping through the net, as the social media giant has removed ad identifiers. Ben Williams, communications manager of ABP's parent company Eyeo, said a change of software was required and they were "about a week away" from being able to "block based on one of the child elements." ABP recently launched the Acceptable Ads Platform, in which it will allow marketers' ads to be shown on its 90 million browser extensions, in return for 6% of the revenue.