US giant Walmart has acquired online art and wall decor retailer Art.com, as part of its strategy to add more members of the "high earners not rich yet" (HENRY) demograpgic to its customer base. HENRYs are younger than Walmart's traditional customer base, with household incomes of between $100,000 and $250,000, and are responsible for 40 percent of total US spending. Walmart said it will begin cross-listing art.com products on its site.
US giant Walmart has acquired online art and wall decor retailer Art.com, as part of its strategy to add more members of the "high earners not rich yet" (HENRY) demograpgic to its customer base. HENRYs are younger than Walmart's traditional customer base, with household incomes of between $100,000 and $250,000, and are responsible for 40% of total US spending. Walmart said it will begin cross-listing art.com products on its site.