Google revealed it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX), to enable it to focus on more popular formats as channels such as TrueView and Google Preferred. The move is a blow for Google, which has been trying to expand its advertising business in recent years by buying up smaller ad networks like AdMob, while also expanding into new areas of online video
Google revealed it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX), to enable it to focus on more popular formats as channels such as TrueView and Google Preferred. Currently around 5% of its inventory is purchased through AdX.