Annual mobile ad spending in the US will reach $72bn by 2021, up from $33bn last year, according to a report by BIA/KelseyKelsey. The location-targeted segment of mobile ad spend is projected to grow from $12.4bn in 2016 to $32.4bn in 2021 – constituting 38% of overall mobile ad revenues today, and growing to 45% by 2021. The smartphone's location-tracking features and portability make location-targeted content easy to achieve. BIA/KelseyKelsey's report also indicates that search is losing share to emerging formats such as native-social. Native-social ads are expected to amount to $10.2bn in 2016, growing to $24.2bn in 2021.
Annual mobile ad spending in the US will reach $72bn by 2021, up from $33bn last year, according to a report by BIA/Kelsey. The location-targeted segment of mobile ad spend is projected to grow from $12.4bn in 2016 to $32.4bn in 2021 – constituting 38% of overall mobile ad revenues today, and growing to 45% by 2021. The smartphone's location-tracking features and portability make location-targeted content easy to achieve. BIA/Kelsey's report also indicates that search is losing share to emerging formats such as native-social. Native-social ads are expected to amount to $10.2bn in 2016, growing to $24.2bn in 2021.