Retailers are seeking to encourage major brands to sell directly on their websites by offering a range of advertising - driven options for targeting sales . Companies including Walmart , Target and Target are selling more advertising space , pop - up banners and search - bar results to top manufacturers and consumer goods suppliers , such as Kraft Heinz and Proctor & Gamble . By collecting data on what brands are targeting , ads for other products can be more effectively targeted to shoppers who are already on the retail platform . The returns for the retailers are also better than the margins they are able to achieve in - store .
Retailers are seeking to attract major brands to advertise directly on their websites by offering a range of data-driven options for targeting sales. Companies including Walmart, Tesco and Target are selling more ad space, pop-up banners and search-bar results to top manufacturers and consumer goods suppliers, such as Kraft Heinz and Proctor & Gamble. By using data on what consumers are buying, ads for other products can be more effectively targeted to shoppers who are already on the retail platform. The returns for the retailers are also better than the margins they are able to achieve in-store.