The unique challenges of China ’s advertising landscape are set to make the programmatic ads attractive , especially video , one of the most interesting to western audiences . According to a report from China , online advertising spending in China will hit $ 14bn in 2008 , with programmatic making up 20 % of that figure . International investors looking to break Baidu , visa and Tencent ’s stranglehold on the Chinese programmatic market have been encouraged by recent leaps in technology and a faster flow of dollars , but still face issues with viewability and particularly ad revenue .
The unique challenges of China’s media landscape are set to make the programmatic ads market, especially video, one of the most interesting to western marketers. According to a report from Forrester, online advertising spending in China will hit $14bn in 2016, with programmatic making up 20% of that figure. International investors looking to break Baidu, Alibaba and Tencent’s stranglehold on the Chinese programmatic market have been encouraged by recent leaps in technology and a faster flow of dollars, but still face issues with viewability and particularly ad fraud.