Instagram has finally lifted the lid on how its algorithm works. Before July 2016, users missed 50% of their friends' posts due to the reverse chronological news feed. The new feature is rolling out in Australia and New Zealand, but not yet globally. The social media giant revealed how it uses machine learning based on users' past behaviour to create a unique feed. The three key factors used by the algorithm include interest, when a post was shared and a user's relationship with the person who shared it.
Instagram has finally lifted the lid on how its algorithm works. Before July 2016, users missed 50% of their friends' posts due to the reverse chronological news feed. Instagram now says that relevancy sorting has led to its 800 million-plus users seeing 90% of their friends' posts and spending more time on the app. The social media giant revealed how it uses machine learning based on users' past behaviour to create a unique feed. The three key factors used by the algorithm include interest, when a post was shared and a user's relationship with the person who shared it.