US retailer Target is set to take on Swedish rival Ikea with the launch of augmented reality tool See It In Your Space. The feature allows customers browsing Target's Project 62 line to see scaled, 3D representations of products and position them in their homes, using a mobile phone. Target currently has 200 Project 62 home products available for See It In Your Space, and is aiming to increase that figure to thousands by the end of the years. Ikea recently launched similar tool Place.
US retailer Target is set to take on Swedish rival Ikea with the launch of augmented reality tool See It In Your Space. The feature allows customers browsing Target's Project 62 line to see scaled, 3D representations of products and position them in their homes, using a mobile phone. Target currently has 200 Project 62 home products available for See It In Your Space, and is aiming to increase that figure to thousands by 2018. Ikea recently launched similar tool Place.