Amazon-backed online food-delivery service Deliveroo has acquired Cultivate, a software development and user experience design house based in Edinburgh, in a bid to extend its own tech capabilities. The Scottish startup has already worked with Deliveroo, helping to build its payment technology. Amazon is also investing heavily into the UK food industry, announcing plans for an £800m (£620m) investment fund that will be used by companies such as Amazon, Tesco, Sainsbury’s and As@@
Amazon-backed online food-delivery service Deliveroo has acquired Cultivate, a software development and user experience design house based in Edinburgh, in a bid to extend its own tech capabilities. The Scottish startup has already worked with Deliveroo, helping to build its payment technology. This acquisition is demonstrative of Deliveroo's investment in tech as a way to differentiate them from competitors and comes the same week that Takeaway.com and Just Eat have announced a merger.