The heads of UK broadcasters including ITV, Channel 4 and the BBC, have jointly signed a letter to The Guardian newspaper, calling on US technology giants to give UK public service content more prominence. The move aims to dissuade the likes of Amazon, Netflix, Apple, Facebook and Google from promoting their own content on their increasingly popular channels, ahead of UK shows. In an open letter, which was published in full by ITV News today, they said: “Amazon Prime is one example where we are seeing that this has been done without any consultation with our broadcasters, who
The heads of UK broadcasters including ITV, Channel 4 and the BBC, have jointly signed a letter to The Guardian newspaper, calling on US technology giants to give UK public service content more prominence. The move aims to dissuade the likes of Amazon, Netflix, Apple, Facebook and Google from promoting their own content on their increasingly popular channels, ahead of UK shows. The broadcasters wrote that TV remained the most trusted source of news for UK citizens, amid a slew of "fake news, echo chambers and social media filter bubbles".