GQ is hoping to attract customers with its new mobile first website strategy . Through its new website , GQ aims to offer advertisers bespoke ad formats that are redeveloped for mobile phones , as well as sticky and lazy - load ads for better viewability and native capabilities on desktop . In addition to its new ad offering GQ 's website operates on a custom built content management system which , with its website , gives the magazine " a competitive advantage " . GQ plans to expand this service to other brands this year .
GQ is hoping to attract advertisers with its new mobile first website strategy. Through its new website, GQ aims to offer advertisers bespoke ad formats that are redeveloped for mobile optimisation, as well as sticky and lazy-load ads for better viewability and native capabilities on desktop. In addition to its new ad offering GQ's website operates on a custom built content management system which, with its ads, gives the magazine "a competitive edge". GQ plans to offer this service to other brands this year.