Cisco has launched a new brand campaign that states "there has never been a better time to be digital" that they hope will encourage businesses to embrace this technological revolution, or risk becoming a digital outcast. This is one of several campaigns by the US multinational technology company who are flag-bearers for a network-centred age where innovation is the key to a faster, more efficient future. With a reference to the implementation of the Internet of Things (IoT), Cisco is promoting the 'digital era' as the next wave in business, with ample opportunities to harness digital assets to improve the way things are done. The campaign, which was unveiled at the World Economic Forum (WEF) event on Tuesday, aims to promote the use of IoT and cloud computing technologies across all sectors including manufacturing, healthcare, education, financial services, transportation
Cisco has launched a new brand campaign that states "there has never been a better time to be digital" that they hope will encourage businesses to embrace this technological revolution, or risk becoming a digital outcast. This is one of several campaigns by the US multinational technology company who are flag-bearers for a network-centred age where innovation is the key to a faster, more efficient future. With a reference to the implementation of the Internet of Things (IoT), Cisco is promoting the 'digital era' as the next wave in business, with ample opportunities to harness digital assets to improve the way things are done. The company argues that businesses can't afford to not take advantage of this sea change, and unless they set out to be market leaders in digital transformation technology, may cease trading altogether.