Increasingly, big brands are setting up teams in co-working centres seeking to attract and retain top talent, reach new customers and encourage different ways of thinking. KPMG has teams in four co-working spaces in London with more planned in other UK cities aiming to build relationships and make the brand more accessible to start-ups and growing businesses according to Digital Cinema Media, director for growth and leader of the company’s co-working strategy. Kirsty Mitchell, Direct Line have also reaped benefits from locating teams in co-workspaces.
Increasingly, big brands are setting up teams in co-working centres seeking to attract and retain top talent, reach new customers and encourage different ways of thinking. KPMG has teams in four co-working spaces in London with more planned in other UK cities aiming to build relationships and make the brand more accessible to start-ups and growing businesses according to Kirsty Mitchell, director for growth and leader of the company’s co-working strategy. Digital Cinema Media, Direct Line have also reaped benefits from locating teams in co-workspaces.