Yahoo has launched a new ad format called Products Ads for search and display on mobile, tablet and desktop devices. Kohl's, Wayfair, and Overstock are among some of the retailers to try the new format. However, Yahoo faces strong competition from Google and Bing; Yahoo search ads have more than 30% lower conversion rates than Google search ads.
Yahoo has launched a new ad format called Products Ads for search and display on mobile, tablet and desktop devices. Kohl's, Wayfair, and Overstock are among some of the retailers to try the new format. However, Yahoo faces strong competition from Google and Bing; Yahoo search ads have 20% lower conversion rates than Google search ads.