Asos is developing a chatbot stylist capable of moving between e-commerce and sales, dependant on being used on a messenger service or voice assistant. A year after launching on Facebook Messenger, the online clothes retailer has taken Enki to Google Assistant. UK and US customers talk to it by mentioning Asos in a command to the Google Home smart speaker or Google Assistant app on mobile devices. Enki will then direct the user to look at popular items on the company’s website. The company says that its AI technology can help shoppers find products more quickly than ever before, with an average time savings of up to 30 per cent for some products.
Asos is developing a chatbot stylist capable of moving between e-commerce and sales, dependant on being used on a messenger service or voice assistant. A year after launching on Facebook Messenger, the online clothes retailer has taken Enki to Google Assistant. UK and US customers talk to it by mentioning Asos in a command to the Google Home smart speaker or Google Assistant app on mobile devices. Enki will then direct the user to look at popular items on the company’s website. Asos intends to launch a chatbot that can work across all social networks and voice assistants.