Twitter has begun testing off-platform advertising integration in timelines featured within third-party iOS and Facebook's Audience Network apps as part of its monetisation expansion beyond its own domain. With more than 1bn monthly unique visitors to pages that feature Twitter timelines, the social media company is aiming to offer broader reach for companies and increase its own revenue. This will see an integration between its MoPub and Twitter Kit. This move is an indication that Twitter aims to compete against Android. In addition to being able to display sponsored tweets, developers will be able to serve ads featuring native videos.
Twitter has begun testing off-platform advertising integration in timelines featured within third-party iOS and Android apps as part of its monetisation expansion beyond its own domain. With more than 1bn monthly unique visitors to pages that feature Twitter timelines, the social media company is aiming to offer broader reach for companies and increase its own revenue. This will see an integration between its MoPub and Twitter Kit. This move is an indication that Twitter aims to compete against Facebook's Audience Network. In addition to being able to display sponsored tweets, developers will be able to serve ads featuring native videos.