Facebook has revealed that it is changing the algorithm that runs its users' News Feed so that posts from family and friends are promoted over posts from publishers. This is the second such move Facebook has made in the coming weeks, with the last effort having an impact on the reach publishers could expect their articles to get. In light of these moves, publishers have warned that they risk seeing a collapse in their advertising-based business models.
Facebook has revealed that it is changing the algorithm that runs its users' News Feed so that posts from family and friends are promoted over posts from publishers. This is the second such move Facebook has made in the last two years, with the last effort having an impact on the reach publishers could expect their articles to get. In light of these moves, publishers have warned that they risk seeing a collapse in their advertising-based business models.