Fashion icon Iris Apfel, 94, has become the co-designer of a new collection of smart bracelets designed to monitor the wearer's fitness levels, send health-related information to their smartphone, and relay data to emergency contacts in times of distress. New Yorker Ms Apfel will work with San Antonio-based WiseWear, the innovative American jewelry company that fuses high fashion with smart technology wearables, in order to advance the company's patented antenna technology for busy professionals requiring a practical, stylish and discreet alternative to other fitness tracker fashion currently available. The bracelet is made from stainless steel and features an integrated accelerometer which measures heart rate variability (HRV) as well as body fat percentage (BF%). As one of the first and very few brands to develop this concept, this signifies an ongoing need by this demographic within this market sector for a greater variety of aesthetically pleasing wearable fitness-tracking technology.
Fashion icon Iris Apfel, 94, has become the co-designer of a new collection of smart bracelets designed to monitor the wearer's fitness levels, send health-related information to their smartphone, and relay data to emergency contacts in times of distress. New Yorker Ms Apfel will work with San Antonio-based WiseWear, the innovative American jewelry company that fuses high fashion with smart technology wearables, in order to advance the company's patented antenna technology for busy professionals requiring a practical, stylish and discreet alternative to other fitness tracker fashion currently available. Jerry Wilmink, CEO of WiseWear, who launched the start-up company in 2013, is one of the pioneers in the field after creating a successful luxury bracelet collection for young women called "Socialite", which used Bluetooth technology to carefully balance their need for fashionable accessories worthy of a Valentino or Versace gown with the necessity for injury prevention whilst exercising. As one of the first and very few brands to develop this concept, this signifies an ongoing need by this demographic within this market sector for a greater variety of aesthetically pleasing wearable fitness-tracking technology.