the Advertising Standards Authority is considering an appeal against the recent ruling in favour of CityFibre over the use of the term “fibre” by ISPs. The infrastructure provider argued that allowing ISPs to use the term fibre-to-the-cabinet was misleading since the connection is not fully supported by fibre connections. Greg Mesch, the company’s CEO, said the ruling was disappointing particularly as other countries have established clear advertising guidelines to differentiate between full-fibre and copper-based services.
CityFibre is considering an appeal against the recent ruling in favour of the Advertising Standards Authority over the use of the term “fibre” by ISPs. The infrastructure provider argued that allowing ISPs to use the term fibre-to-the-cabinet was misleading since the connection is not fully supported by fibre connections. Greg Mesch, the company’s CEO, said the ruling was disappointing particularly as other countries have established clear advertising guidelines to differentiate between full-fibre and copper-based services.