Time Out Digital, the New York-based digital and print magazine publisher, has devised such a successful new formula for monetising its native advertising distribution that it is currently exporting it to its titles in Paris and London. The publisher claims that by focusing on delivering new ad units that serve only contextually relevant native ads tailored to readers' interests, this offers a richer interactive experience overall, and has ensured client campaigns have increased exponentially over the last six months. For 2016, Time Out predicts that 50% of its digital ad revenues will be derived from native advertising, up from 33% in 2015, thereby potentially opening up a promising future revenue stream for the company. Furthermore, Time Out and Black Bee Films' recent collaboration, testing drone technology for capturing brighter images and film footage for use in ad campaigns, reportedly signifies the next area of opportunity for driving higher user engagement with content and increased click-through rates through their inclusion in the native ad format.
Time Out Digital, the London-based digital and print magazine publisher, has devised such a successful new formula for monetising its native advertising distribution that it is currently exporting it to its titles in Paris and New York. The publisher claims that by focusing on delivering new ad units that serve only contextually relevant native ads tailored to readers' interests, this offers a richer interactive experience overall, and has ensured client campaigns have increased exponentially over the last six months. For 2016, Time Out predicts that 50% of its digital ad revenues will be derived from native advertising, up from 33% in 2015, thereby potentially opening up a promising future revenue stream for the company. Furthermore, Time Out and Black Bee Films' recent collaboration, testing drone technology for capturing brighter images and film footage for use in ad campaigns, reportedly signifies the next area of opportunity for driving higher user engagement with content and increased click-through rates through their inclusion in the native ad format.