Heineken-owned beer brand Amstel has joined up with augmented reality (AR) app Snatch for a Pokémon Go-style promotional campaign. The app, which launched in the US on Wednesday, is an AR game that allows users to catch virtual creatures and battle them using their smartphones. The campaign will see 10,000 pints given away, with vouchers redeemable at Mitchells & Butlers bars and pubs. " Combining brand rewards, real-world gaming and AR is fairly new territory but it’s powerful," said Phil Lloyd, chief customer officer at Snatch.
Heineken-owned beer brand Amstel has joined up with augmented reality (AR) app Snatch for a Pokémon Go-style promotional campaign. Users can win vouchers for free beer by finding a prize location and hanging onto it for six hours without anyone else in the vicinity ‘snatching’ it. The campaign will see 10,000 pints given away, with vouchers redeemable at Mitchells & Butlers bars and pubs. "Combining brand rewards, real-world gaming and AR is fairly new territory but it’s powerful," said Phil Lloyd, chief customer officer at Snatch.