Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability. The deal will see Integral Ad Science’s AI technology integrated into Lenovo and its own marketing platform, which is already used by brands like Samsung, Sony, BMW, and Volkswagen.
Lenovo, has inked a global partnership with Integral Ad Science to use the ad tech vendor’s machine learning platform to improve digital advertising campaign viewability. Lenovo's media agencies will now be required to use Integral’s technology and data insights when managing digital ad campaigns for the PC brand.