The Australian Competition and Consumer Commission ( ACCC ) has raised significant worries over customer loyalty schemes in a newly released compliance document . The watchdog highlighted schemes , such as frequent flyer programmes , which have caused lock - in effects causing barriers to entry in the market , citing Qantas global Flyer 's 12 million members . Moreover , the ACCC claims that a number of loyalty arrangements collect various pieces of customer data and include very vague and opaque privacy policies . Particular insights regarding consumer behaviour and patterns may then be sold on to third parties , with customers receiving little to no benefit , the agency claims .
The Australian Competition and Consumer Commission (ACCC) has raised significant worries over customer loyalty schemes in a newly released draft report. The watchdog highlighted schemes, such as frequent flyer programmes, which have customer lock-in effects causing barriers to entry in the market, citing Qantas Frequent Flyer's 12 million members. Moreover, the ACCC disclosed that a number of loyalty arrangements collect various pieces of customer data and include very vague and opaque privacy policies. Particular insights regarding consumer behaviour and patterns may then be sold on to third parties, with customers receiving little to no benefit, the agency claims.