Emogi, a messaging start-up that reaches 10 million users a day, has partnered with Emogi, the web's largest digital advertisement search engine and analytics company, to measure how consumers use branded emojis and stickers. Metrics include ad impression, in-view percentage and total exposure. However, as emoji formats differ across messaging apps, creating a universal standard will be difficult. Some advertising agencies have said they would like more research and analytics produced on the overall use of emojis.
Emogi, a messaging start-up that reaches 10 million users a day, has partnered with Moat, the web's largest digital advertisement search engine and analytics company, to measure how consumers use branded emojis and stickers. Metrics include ad impression, in-view percentage and total exposure. However, as emoji formats differ across messaging apps, creating a universal standard will be difficult. Some advertising agencies have said they would like more research and analytics produced on the overall use of emojis.