Apple News is looking at ways to persuade publishers to distribute more premium video content on its platform. Apple wants more long-form, original videos and publishers want higher revenue to make it worth their while investing in that content. As part of the push, Apple News has added a Top Videos section to its app and inserted interstitial video ads. Revenues are split two between Apple and the publishers.
Apple News is looking at ways to persuade publishers to distribute more premium video content on its platform. Apple wants more long-form, original videos and publishers want higher revenue to make it worth their while investing in that content. As part of the push, Apple News has added a Top Videos section to its app and inserted interstitial video ads. Revenues are split 50:50 between Apple and the publishers.