Amazon is merging the different versions of its ad business into one platform, so advertisers will be able to buy campaigns from the same place. Campaign reporting and ad products from the company’s Media Group, Marketing Services and Advertising Platform will be combined. Last month Amazon CFO Brian Olsavsky said there were barriers to growing media spend, and suggested the process could be made more usable and automated. The merger would be the latest step in Amazon’s move to give first- and second-party sellers access to the same features. The company is testing detailed data-based reporting of campaigns.
Amazon is merging the different versions of its ad business into one platform, so advertisers will be able to buy campaigns from the same place. Campaign reporting and ad products from the company’s Media Group, Marketing Services and Advertising Platform will be combined. Last month Amazon CFO Brian Olsavsky said there were barriers to growing media spend, and suggested the process could be made more usable and automated. The merger would be the latest step in Amazon’s move to give first- and third-party sellers access to the same features. The company is testing detailed data-based reporting of campaigns.