Wednesday 10-10-2018 13:00 Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications where it is presented. The partnership means Mediasmart's customers are now offered in-feed native inventory across premium international and local language publishers across apps, desktop and mobile web. “The interest in native formats has been growing year after year, and we are very pleased to have extended our offering by partnering with a leader in this space,” said Mediasmart CEO, Noelia Amoedo.
TripleLift will offer enhanced image formats and instant play video after agreeing a partnership with Mediasmart to use its native advertising offering. The deal means TripleLift's customers will now be offered an in-feed native inventory, spanning publishers across different languages and device platforms, while also gaining access to content marketing, advertorials and sponsored content which can be integrated to fit the tone and style of the respective publication.