During march 2017 , advertisers spent more on video ads than banner ads for the first time . Video ads generated £ 699 m ( $ 921 m ) of spend , a rise of 46 % on the same period last year , compared with banner ad spend , which increased by 2 % to reach £ 685 m , according to a report by the Internet Advertising Bureau . It revealed overall digital ad spend for the first half of the year rose 13.8 % to £ 5.56bn , and highlighted social / social infeed as the most popular form of digital ad . Video is growing more quickly than any other format and accounts for 20 % of display advertising spend .
During H1 2017, advertisers spent more on video ads than banner ads for the first time. Video ads claimed £699m ($921m) of spend, a rise of 46% on the same period last year, compared with banner ad spend, which increased by 2% to reach £685m, according to a report by the Internet Advertising Bureau. It revealed overall digital ad spend for the first half of the year rose 13.8% to £5.56bn, and highlighted outstream/social infeed as the most popular form of video ad. Video is growing more quickly than any other format and accounts for 35% of display ad spend.