An alliance of 20 German media, e-commerce and agency internet service provider (ISP) companies are to launch a unified consumer login product, aimed at giving consumers complete control of their data. The new product will be called “eData”, after the acronym for the European Digital Rights Initiative, which is being launched by the Internet industry in Brussels on Wednesday. The login system will be overseen by the non-profit European NetID Foundation, set up by the alliance, and eventually opened up across Europe.
An alliance of 20 German media, e-commerce and agency internet service provider (ISP) companies are to launch a unified consumer login product, aimed at giving consumers complete control of their data. Users will be able to create a login that can be managed from a central settings centre and works across all sites owned by partners in the alliance, which includes broadcasters Prosiebensat.1 and RTL, ISP United Internet, publishing house Spiegel and e-commerce firm Zalando. The login system will be overseen by the non-profit European NetID Foundation, set up by the alliance, and eventually opened up across Europe.