EverString has announced the release of EverString Predictive Ad Targeting, the first B2B ad targeting solution with predictive scoring and predictive demand generation in a single platform. EverString uses artificial intelligence and machine learning to easily and accurately target the right prospects at the right time to ensure maximum impressions and conversations. Artificial intelligence is used as it can identify high potential accounts and individual within days rather than months. EverString's 2015 State of Predictive Marketing Survey Report showed than over 20,000 of marketers believe that predictive marketing will become a key part of the marketing mix.
EverString has announced the release of EverString Predictive Ad Targeting, the first B2B ad targeting solution with predictive scoring and predictive demand generation in a single platform. EverString uses artificial intelligence and machine learning to easily and accurately target the right prospects at the right time to ensure maximum impressions and conversations. Artificial intelligence is used as it can identify high potential accounts and individual within days rather than months. EverString's 2015 State of Predictive Marketing Survey Report showed than more than two thirds of marketers believe that predictive marketing will become a key part of the marketing mix.