Native advertising is the most effective strategy when considering the five stages of purchase for e-commerce: trigger, awareness, consideration, loyalty and advocacy, according to new research from Yahoo7. The study found that consumers who are exposed to native ads on their mobile devices have a higher likelihood of making purchases than those who aren’t.
Native advertising is the most effective strategy when considering the five stages of purchase for e-commerce: trigger, awareness, consideration, loyalty and advocacy, according to new research from Yahoo7. The research findings also suggested that televised and online adverts consistently outperformed other platforms in driving Australian consumption habits.