Kirin Brewery is to offer patrons at Spring Valley’s Beer to Go bar at Ginza Sony Park in Tokyo the opportunity to receive beer on subscription. For a monthly fee of ¥2,496 ($23), customers can receive one beer per weekday. The brewery views 20- to 40-year-olds in the Ginza district as its target market. Craft beers are currently a small, but expanding, part of a Japanese beer market that is beginning to stagnate. “Japan has been growing very slowly for many years,” said Mr. Takagi, who started his career with Asahi Breweries and now runs an independent brewery.
Kirin Brewery is to offer patrons at Spring Valley’s Beer to Go bar at Ginza Sony Park in Tokyo the opportunity to receive beer on subscription. For a monthly fee of ¥2,496 ($23), customers can receive one beer per weekday. The brewery views 20- to 40-year-olds in the Ginza district as its target market. Craft beers are currently a small, but expanding, part of a Japanese beer market that is beginning to stagnate. Kirin purchased a 24.5% share of New York’s Brooklyn Brewery in 2016 and also invests in Yo-Ho Brewing, the leading Japanese craft beer company.