The Interactive Advertising Bureau (IAB) will release statements addressing key issues in the advertising sector, which will outline the industry position, the direction for each challenge and demonstrate how they are currently being tackled. IAB’s statement on digital ad spending is expected to be released at its annual conference next week.
The Interactive Advertising Bureau (IAB) will release statements addressing key issues in the advertising sector, which will outline the industry position, the direction for each challenge and demonstrate how they are currently being tackled. The five main issues are: brand safety online, ad fraud, ad viewability, ad blocking and privacy.