Pinterest now allows small and medium-sized brands in the US to buy ads on its platform using its new tool, and is increasing the number of interest-level targeting options from 30 to 420, making targeting more specific. The company also announced that it will be adding a “Promoted Posts” feature for businesses with over 10,000 followers who want to target their posts specifically at people interested in buying products.
Pinterest now allows small and medium-sized brands in the US to buy ads on its platform using its new tool, and is increasing the number of interest-level targeting options from 30 to 420, making targeting more specific. However, as Pinterest expands its ad business the same tools are also expected to be made available to larger brands.