The Interactive Advertising Bureau's (IAB) CEO and President, Randall Rothenberg, highlights ad fraud and mobile as the key challenges facing the advertising industry. Rothenberg said, "Ad fraud is a concern for the entire industry and fixing it will involve an industry wide behavioural change". Rothenberg is due to discuss these issues further in his keynote speech at IAB's inaugural Leadership Summit at 26th August.
The Interactive Advertising Bureau's (IAB) CEO and President, Randall Rothenberg, highlights ad fraud and mobile as the key challenges facing the advertising industry. Rothenberg said, "Ad fraud is a concern for the entire industry and fixing it will involve an industry wide behavioural change". Rothenberg is due to discuss these issues further in his keynote speech at IAB's inaugural Leadership Summit at the end of August.