US consumers are becoming more interested in lab-grown, clean meat, with 60% happy to eat the product, according to a survey by Ingredient Communications. 40% of vegans expressed a willingness to try the product. In contrast, only 18% of UK respondents were interested. The survey's results point to the US as a prime early market for clean meat, good news for companies including Impossible Foods and Bill Gates-backed Memphis Meat, which are pioneering the production, sale and consumption of cultured meat in the country.
US consumers are becoming more interested in lab-grown, clean meat, with 40% happy to eat the product, according to a survey by Ingredient Communications. 60% of vegans expressed a willingness to try the product. In contrast, only 18% of UK respondents were interested. The survey's results point to the US as a prime early market for clean meat, good news for companies including Impossible Foods and Bill Gates-backed Memphis Meat, which are pioneering the production, sale and consumption of cultured meat in the country.