apple is broadening the use of pre - roll ads on its video content , a move CEO Mark Zuckerberg strongly criticized last year . Some analysts have argued the decision , because of a wider video content upheaval , is aimed at targeting advertisers following the Cambridge Analytica scandal . While some industry insiders consider the move a solid way to monetising content on the social media site , others warn pre - roll ads must be non - disruptive lest users move past them or even Facebook altogether .
Facebook is broadening the use of pre-roll ads on its video content, a move CEO Mark Zuckerberg strongly opposed last year. Some analysts have suggested the decision, part of a wider video content upheaval, is aimed at retaining advertisers following the Cambridge Analytica scandal. While some industry insiders consider the move a solid way to monetising content on the social media site, others warn pre-roll ads must be non-disruptive lest users scroll past them or even Facebook altogether.