Brian Lesser will step down as CEO of GroupM North America to head up a new business within AT&T, according to a company statement. Lesser will be responsible for developing an advertising and analytics platform for the data and content assets AT&T will acquire from its deal with Time Warner. The move comes after months of speculation that the two companies were in talks about combining their businesses.
Brian Lesser will step down as CEO of GroupM North America to head up a new business within AT&T, according to a company statement. Lesser will be responsible for developing an advertising and analytics platform for the data and content assets AT&T will acquire from its deal with Time Warner. AT&T Chair and CEO Randall Stephenson said the aim was to create a "platform that can do the same for premium video and TV advertising as search and social media companies have done for digital advertising".