Spotify has introduced new proprietary streaming conversion metrics for marketers . The metric enables users to measure the extent to which their songs have an impact on engagement with a listener by tracking how listeners react even after they have heard an advertisement . The tracking tool is available on the company 's self - funded advertising platform ,
Spotify has introduced new proprietary streaming conversion metrics for marketers. The tool enables users to measure the extent to which their campaigns have an impact on engagement with a song by tracking how listeners react even after they have heard an advert. The metrics tool is available on the company's self-serve advertising platform,