location - based advertising is starting to gain some popularity ; recently Essence and xAd have been working with Google 's Search App on their location - based mobile ads . This flagged up lots of early logistical problems , but it led to the new popularity of the location - based advertising , which now uses better targeting tactics alongside programmatic buying .
Location-based advertising is starting to gain some traction; recently Essence and xAd have been working with Google's Search App on their location-based mobile ads. This flagged up lots of early logistical problems, but it led to the new version of the location-based campaign, which now uses better targeting tactics alongside programmatic buying.