Google has announced a series of updates to its Shopping platform , aimed at removing friction between a retailer 's online and physical store , as well as the build up of its own ad products . Google is expanding its online location extensions to YouTube , allowing advertisers to list nearby stores under TrueView in - stream and bumper ads . A new display ad feature allows retailers to advertise a range of products in an " easy - to - sell " manner , while giving in - store availability and price information . For its online Shopping platform , Google announced a price benchmarks update , which allows retailers to price competitively against its rivals .
Google has announced a series of updates to its Shopping platform, aimed at removing friction between a retailer's online and physical store, as well as increasing take up of its own ad products. Google is expanding its affiliate location extensions to YouTube, allowing advertisers to list nearby stores under TrueView in-stream and bumper ads. A new display ad format allows retailers to advertise a range of products in an "easy-to-scroll" ad, while giving in-store availability and price information. For its online Shopping platform, Google announced a price benchmarks update, which allows retailers to price competitively against its rivals.