Facebook has added attention solution company Meetrics to its roster of third-party ad metrics partners to ensure that its customers gain adequate reach and attribution. Facebook has already signed partnerships with metrics firms Comscore, Moat and Integral Ad Science. The move forms part of Facebook’s transparency initiative after it was revealed that the social media giant had made several measurement errors when calculating video ad views, “Like” and “Page Insights” button use and Page Insights.
Facebook has added attention solution company Meetrics to its roster of third-party ad metrics partners to ensure that its customers gain adequate reach and attribution. Facebook has already signed partnerships with metrics firms Comscore, Moat and Integral Ad Science. The move forms part of Facebook’s transparency initiative after it was revealed that the social media giant had made several measurement errors when calculating video ad views, “Like” and “Share” button use and Page Insights.