Grooming brand Remington has secured a multi-year sponsorship of Manchester United's men's and women's teams. As the club's first official electrical styling partner, Remington will deliver marketing campaigns tooled for global growth by urging its consumers to share their stories. ‘The Story of You’ brand mission will be built out with a campaign called to ‘Get Your You On’ from Remington. It will encourage fans to share their story and express confidence in their style choices. Richard Arnold, Manchester United’s group managing director, said: “Our partnership is not only about bringing our fans high-end styling products, it aims to inspire and encourage individuality though powerful activations and campaigns with both Manchester United’s men’s and women’s team.” Tim Wright, vice president for appliances at Remington-owner Spectrum Holdings, added: "Our partnership with Manchester United provides us with a fantastic opportunity to showcase the quality and versatility of Remington products with passionate fans of the world’s biggest and most revered sports brand. “We have an impressive record of breaking the mould with our product innovation, and this will be translated into our partnership with Manchester United, and in particular our involvement with both the men’s and women’s teams.” As one of the world's most engaged-with sports brands, Manchester United will look to put the campaign in front of as many eyes as possible across the world. Then there is the 'Ole Effect', the lift in engagement on its social channels since caretaker manager Ole Gunnar Solskjaer came aboard and delivered a significant turnaround in team performances.
Remington has won a multi-year sponsorship deal of Manchester United's men's and women's football teams. Remington’s "The Story of You" brand mission will be supported with a campaign called "Get Your You On", where football fans can share stories about style choices. Richard Arnold, United's managing director, said the partnership seeks to promote individuality.