eMarketer reports that a local survey shows ad-blockers have become increasingly popular in Nordic countries. The survey, conducted by AudienceProject, showed that in February an average of 36% of internet users in Denmark, Sweden, Norway and Finland used an ad-blocker; led by 54% of users in the 15-25 year old age group. In addition, according to the study, which was carried out among 1,000 people across Europe, ad blocking is becoming more common in countries like Germany, France, Italy, Spain, Portugal and Sweden.
eMarketer reports that a local survey shows ad-blockers have become increasingly popular in Nordic countries. The survey, conducted by AudienceProject, showed that in February an average of 36% of internet users in Denmark, Sweden, Norway and Finland used an ad-blocker; led by 54% of users in the 15-25 year old age group. The results also showed that ad-blocking software was more commonly used on a laptop or desktop computer (30% of users surveyed) with only 8% using the software on mobile phones.