The UK's Committee of Advertising Practice (CAP) has decided that all video bloggers must admit when they are getting paid to endorse a product. Advertising standards became an issue for vlogs in 2014 when some bloggers where paid to post videos featuring Oreo cookies. In the UK, advertisers have been banned from paying people who promote products on their social media pages.
The UK's Committee of Advertising Practice (CAP) has decided that all video bloggers must admit when they are getting paid to endorse a product. Advertising standards became an issue for vlogs in 2014 when some bloggers where paid to post videos featuring Oreo cookies. The new rules outline how vloggers should go about handling product plugs, explaining that they should use words such as "ad" or "advertising feature" to inform users that they are using a paid product.