As we reported yesterday , ad viewability is up 52 % in fiscal 2015 . However , this figure falls far behind compared to major continental markets . In Germany online ad viewability levels are at 61 % , while France have viewability levels of 69 % . " The main reason ads are n't viewable is they take too long to load – about 20 % of ads served do n't load before a customer has moved elsewhere , " says Anant Joshi , communications ' Director of International Business .
As we reported yesterday, UK viewability is up 52% in Q3 2015. However, this figure falls far behind compared to major continental markets. In Germany online ad viewability levels are at 61%, while France have viewability levels of 69%. "The main reason ads aren't viewable is they take too long to load – about 20% of ads served don't load before a viewer has moved elsewhere," said Anant Joshi, Meetrics' Director of International Business.