Twitter is to open up its platform to allow brands to advertise to its logged-out users for the first time, meaning advertisers will be able to target an additional 500 million Twitter users per month. These users are either people that do not have a Twitter account, or users that have an account but are not logged in. People will also be able to click on links to tweets via Google search, which will be targeted with advertising for the first time. The changes are to be tested with selected advertisers in the Australia, UK, Japan, and US, before being made more widely available. The move is part of Twitter's wider strategy to reach higher levels of engagement with these logged-out users.
Twitter is to open up its platform to allow brands to advertise to its logged-out users for the first time, meaning advertisers will be able to target an additional 500 million Twitter users per month. These users are either people that do not have a Twitter account, or users that have an account but are not logged in. People will also be able to click on links to tweets via Google search, which will be targeted with advertising for the first time. The changes are to be tested with selected advertisers in the US, UK, Japan, and Australia, before being made more widely available. The move is part of Twitter's wider strategy to reach higher levels of engagement with these logged-out users.