Wal - Mart 's website has begun receiving a greater number of online ads from third - party sellers , said Ed Yruma , an analyst at KeyBanc . Additionally , Wal - Mart has started to leverage its in - store and online advertising data to offer advertisers a more in - depth picture of customer satisfaction , he said . Wal - Mart 's online ad options include programmatic buying strategies , native ads and display media .
Wal-Mart's website has begun showing a greater number of banner ads from third-party sellers, said Ed Yruma, an analyst at KeyBanc. Additionally, Wal-Mart has started to connect its in-store and online shopping data to offer advertisers a more in-depth picture of customer behaviours, Yruma said. Wal-Mart's online ad options include programmatic buying plans, native ads and display media.