According to Reebok Future head Bill McInnis "We like to say, we are 'growing shoes' here at Reebok. Ultimately, our goal is to create a broad selection of bio-based footwear that can be composted after use. We'll then use that compost as part of the soil to grow the materials for the next range of shoes. We want to take the entire cycle into account; to go from dust to dust." While the shoe itself won't arrive until later this year, Reebok says it's using DuPont's Susterra Propanediol to create the sole. It originates from "non-food source" industrially grown corn, while the upper will be made of organic cotton. Last year, the Future department the Liquid Speed shoes made with 3D drawing technology, and this next project will fit right alongside them. More importantly, McInnis claims this is "just the beginning," and expects to use it as a blueprint moving forward.
Reebok Future is to launch a “plant-based” shoe later this year. The “Cotton + Corn” initiative will see footwear produced from sustainable materials that can be composted after the shoes have worn out. Head of Reebok Future Future, Bill McInnis, said that the company’s ultimate aim is to produce a range of footwear that can be grown with the help of the composted remains of previous shoes. The sole will be created by DuPont’s petroleum-free Susterra Propanediol from industrially-grown corn, while the upper will be constructed from organic cotton. Last year, Adidas produced sneakers made from ocean plastic.