John Lewis has set its flag in a new Facebook ad format, it is the first UK retailer to trial 360 degree Facebook ads that enable shoppers to fully check out select goods from every angle. Becoming the first retailer to embrace the ad format gives John Lewis an advantage in getting its autumn advertising campaign ready. Furthermore, it can work out the kinks in the run up to its inevitable big spend during the holiday period in winter. The ads allow viewers to check out exclusive items from every angle and can direct users to the website for purchase with one click. The footage has been pieced together from video footage, shot in a house in Streatham which was styled with product that is only available at John Lewis. On the drive, Eva Bojtos, John Lewis’s senior manager for social marketing, said: “Facebook is such an important platform to reach customers and as Facebook’s research has found 51% of people say they’re excited that VR will play a part of their shopping experiences in the future. “This trial forms part of our strategy to offer our customers more inspiring experiences both in shops and online.”
shop Lewis has become the first retailer to try out a new ad format on television . The 360-degree ads let shoppers see ads from a variety of different angles and can connect customers to the website with one click to make purchases . John Lewis ’s early adoption of the concept enables the retailer to fine - tune it before the busy Christmas shopping season .