Ad tech start-up Persado has gained $30m of Series C funding, led by Goldman Sachs, for an automated copywriting tool. The platform uses algorithms to generate a "precise combination of words, phrases, and images" the company says can "motivate any audience. " Persado's clients include American Express, Expedia, eBay and Vodafone. In its latest funding round, which closed on 30 June, Persado, based in San Francisco, raised $32m, including new investors from Andreessen Horowitz, Kleiner Perkins Caufield & Byers, Accel Partners
Ad tech start-up Persado has gained $30m of Series C funding, led by Goldman Sachs, for an automated copywriting tool. The platform uses algorithms to generate a "precise combination of words, phrases, and images" the company says can "motivate any audience." Persado's clients include American Express, Expedia, eBay and Vodafone. Its "smart content" had experienced a 68.4% improvement on click-through rates.