Canadian fertiliser company Nutrien is looking to capture as much as 30 percent of Brazil's farming supply sales and manage the risks of volatility in the wholesale fertiliser market by opening retail stores. The move means taking on Brazil’s entrenched farm bartering system where farmers work with grain handlers and fertiliser seller to exchange crop for fertiliser. In Nutrien’s main markets, the US and Canada, credit is available to farmers, but such credit does not exist in Brazil. Competitors such as Mosaic and Yara have stayed away from retail operations to avoid the credit risk.
Canadian fertiliser company Nutrien is looking to capture 30% of Brazil's farming supply sales and manage the risks of volatility in the wholesale fertiliser market by opening retail stores. The move means taking on Brazil’s entrenched farm bartering system where farmers work with grain handlers and fertiliser seller to exchange crop for fertiliser. In Nutrien’s main markets, the US and Canada, credit is available to farmers, but such credit does not exist in Brazil. Competitors such as Mosaic and Yara have stayed away from retail operations to avoid the credit risk.