Ad agency, Omnicon Media Group, has launched and delivered two Instagram self-serve advertising campaign in Australia for McDonald's and Qantas. The first was a series of ads that ran during the Super Bowl last year. One of Omnicon's subsidiaries, Accuen, has been working with Instagram to test all available ad formats and functionalities, with major developments in product offering and analytical functionalities expected towards the end of the year.
Ad agency, Omnicon Media Group, has launched and delivered two Instagram self-serve advertising campaign in Australia for McDonald's and Qantas. The McDonalds campaign used video ads, overlaid with Facebook targeting signals, and Qantas' campaign used a mobile app install format, targeting relevant customers who would benefit from using the app. One of Omnicon's subsidiaries, Accuen, has been working with Instagram to test all available ad formats and functionalities, with major developments in product offering and analytical functionalities expected towards the end of the year.