As part of its Mother's Day build-up, KFC's video advertising targeted on-the-go mothers in the week leading up to the third May celebration. A carousel ad would appear when a Facebook user was near one of the KFC chain's locations, retargeting those users who had interacted previously with one of the fast-food restaurant's Mother's Day posts.
As part of its Mother's Day build-up, KFC's video advertising targeted on-the-go mothers in the week leading up to the 14th May celebration. A carousel ad would appear when a Facebook user was near one of the KFC chain's locations, retargeting those users who had interacted previously with one of the fast-food restaurant's Mother's Day posts.