Sotheby's has launched "instant cellars", a service that allows customers to choose from four of one curated wine collections costing between $5,000 and $25,000, delivered to their door. The move was in response to growing customer demand and Sotheby's goal of being a "full-service, integrated wine business", according to Jamie Ritchie, Sotheby’s worldwide head of wine. Sotheby's opened a retail story in Manhattan in 2010 and another in Hong Kong for years later. Instant cellar includes an advisory service, and Sotheby's is developing an inventory management system for customers.
Sotheby's has launched "instant cellars", a service that allows customers to choose from one of four curated wine collections costing between $5,000 and $25,000, delivered to their door. The move was in response to growing customer demand and Sotheby's goal of being a "full-service, integrated wine business", according to Jamie Ritchie, Sotheby’s worldwide head of wine. Sotheby's opened a retail story in Manhattan in 2010 and another in Hong Kong for years later. Instant cellar includes an advisory service, and Sotheby's is developing an inventory management system for customers.