Consolidation and adoption of new technology has created more firms that can offer quad play and content and services from quad play over different networks, to a range of different devices. Following its acquisition of EE, BT is the third to own all four distribution platforms, however the rise of OTT services, coupled with the UK Government's call for fixed line rental to be abolished, has significantly change the dynamic opportunity for quad play operators. This is pushing firms such as TalkTalk, Sky and the BBC to bolster their on-demand offerings across platforms.
Consolidation and adoption of new technology has created more firms that can offer quad play and content and services from quad play over different networks, to a range of different devices. Following its acquisition of EE, BT is the first to own all four distribution platforms, however the rise of OTT services, coupled with the UK Government's call for fixed line rental to be abolished, has significantly change the dynamic opportunity for quad play operators. This is pushing firms such as TalkTalk, Sky and the BBC to bolster their on-demand offerings across platforms.