Increasingly , big companies are setting up teams in co - working centres aiming to attract and retain top talent , reach new markets and encourage different ways of thinking . KPMG has invested in four co - working spaces in partnership with more planned in other UK cities aiming to build relationships and make the brand more accessible to start - ups and growing businesses according to Kirsty Mitchell , director for innovation and leader of the company ’s co - working strategy . Digital Cinema Media , Direct Line have also reaped benefits from locating partners in co - workspaces .
Increasingly, big brands are setting up teams in co-working centres seeking to attract and retain top talent, reach new customers and encourage different ways of thinking. KPMG has teams in four co-working spaces in London with more planned in other UK cities aiming to build relationships and make the brand more accessible to start-ups and growing businesses according to Kirsty Mitchell, director for growth and leader of the company’s co-working strategy. Digital Cinema Media, Direct Line have also reaped benefits from locating teams in co-workspaces.