Iceland, the UK supermarket, has pledged to eliminate or significantly reduce its use of plastic packaging for own-label products by the end of 2023. The move is likely to affect more than a thousand products. The company’s joint managing director, Nigel Broadhurst, said ready meals were particularly badly packaged at present as the black plastic trays most frequently used were hard to recycle and released toxins into the ground. Such trays will be replaced by paper-based alternatives. Broadhurst also stated the company was considering other packaging changes, such as the use of orange nets for apples.
Iceland, the UK supermarket, has pledged to eliminate or significantly reduce its use of plastic packaging for own-label products by the end of 2023. The move is likely to affect over 1,000 products. The company’s joint managing director, Nigel Broadhurst, said ready meals were particularly badly packaged at present as the black plastic trays most frequently used were hard to recycle and released toxins into the ground. Such trays will be replaced by paper-based alternatives. Broadhurst also stated the company was considering other packaging changes, such as the use of orange nets for apples.