Changes to Facebook’s news feed are beginning to hit companies that supported and enabled the company to develop its strategies. Firms like Jukin Media and The Social Edge are both facing income challenges as a result of the news-feed changes and the updates Facebook made to its branded-content policy. Karl House, chief revenue officer for StackCommerce, which advises brands and publishers, said: “If you’re running a management company that aggregates influencers who post content to Facebook, these changes mean there’s less time spent on building relationships with those people because they don’t have access to your content. you can no longer afford to employ”.
Changes to Facebook’s news feed are beginning to hit companies that supported and enabled the company to develop its strategies. Firms like Jukin Media and The Social Edge are both facing income challenges as a result of the news-feed changes and the updates Facebook made to its branded-content policy. Karl House, chief revenue officer for StackCommerce, which advises brands and publishers, said: “If you’re running a management company that aggregates influencers who post content to Facebook, these changes mean there’s probably a team you can no longer afford to employ”.