Public relations company The Society Group produces film trailers , Instagram and dinner parties to sell multimillion - dollar properties . The company , which has a portfolio worth $ 1.7bn , has sold more than $ 500 m of properties since inception . The Society Group is made up of Property Society , which markets homes in a film trailer format ; Soirée Society , which hosts events for luxury brands like Louis Vuitton ; and luxury Society , which links influencers and luxury brands to homes . The Society Group will manage the marketing for a $ 500 m " portfolio " in Los markets next year .
Public relations company The Society Group uses film trailers, Instagram and dinner parties to sell multimillion-dollar properties. The company, which has a portfolio worth $1.7bn, has sold more than $500m of properties since 2015. The Society Group is made up of Property Society, which markets homes in a film trailer format; Soirée Society, which hosts events for luxury brands like Louis Vuitton; and Social Society, which links influencers and upmarket brands to homes. The Society Group will manage the marketing for a $500m "megamansion" in Los Angeles next year.