New advertising rules stipulate that telecommunications companies must show broadband subscriptions fees and line rental costs as a single monthly fee in all advertisements from 31 October, in addition to giving greater prominence to the length of contract, the non-discounted price and the up-front costs, including connection fees, equipment costs and delivery charges. The new rules, which are expected to be implemented by 1 November, will also require telecoms firms to disclose how much they charge for data usage on mobile phones when customers sign up or renew their contracts.
New advertising rules stipulate that telecommunications companies must show broadband subscriptions fees and line rental costs as a single monthly fee in all advertisements from 31 October, in addition to giving greater prominence to the length of contract, the non-discounted price and the up-front costs, including connection fees, equipment costs and delivery charges. This follows TalkTalk announcing that it will advertise all-inclusive pricing from the autumn.