Triphop, a social travel platform, teams up with hotels to give customers more special offers to retain guests for more and make them return. Also, according to the official press release, Triphop launches Tripcoin cryptocurrency to reward travelers and hotel guests for sharing their experiences in the platform. As now almost everything is online, Triphop is a social travel platform based in Silicon Valley, California, US, that has the mission of boosting the travel experience of its users, while it’s offering enhanced social media marketing for hotels. According to Triphop, the relationship between guests and hotel is currently indirect and slow, dominated by third-parties and online travel agencies. Triphop is not only a social media platform but also a rewards one as it’s paying its customers for their opinions on accommodation at the platform’s partner hotels. And we’re talking about a vast database with 550,000 hotels and over 80,000 members. To enhance the platform and its features, Triphop launched Tripcoin cryptocurrency. Triphop is reducing the commissions the hotels have to pay to regular OTAs (online travel agencies), and they do that by attracting guests to book their accommodations via the Triphop social travel platform. In order to encourage guests to use Triphop to book hotels, the platform offers travelers many benefits, including complimentary room upgrades and favorable prices. Now, Triphop decided to take that one step forward and launched Tripcoin cryptocurrency. Accordingly, Triphop social travel platform can now reward its members for sharing their travel experiences in Tripcoin cryptocurrency. In short, Triphop helps guests who are active within the social travel platform with in-stay benefits, room upgrades, and Tripcoin cryptocurrency, while redirects traffic to hotels, eliminating the intermediaries and high-costs that characterize OTAs (online travel agencies). “We noticed that there is a huge problem within the travel industry: hotels are losing profit to online booking platforms, and guests miss out on in-stay benefits when they book through OTAs. We also noticed the complexity and lack of value in the existing travel reward programs, so we decided to make it our mission to maximize value for both parties by aligning incentives for both Travelers and Hotels alike,” explained Basil Elotol, CEO of Triphop Inc.
Social travel platform Triphop has launched Tripcoin, a cryptocurrency designed to encourage its members to share hotel experiences on social media. The company is launching the new currency in partnership with Airbnb, which will be able to accept Bitcoin as payment for their services. Additional incentives, including the offer of the new cryptocurrency, are provided to encourage users to review hotels on the Triphop platform.