Israeli ad blocker start-up Interactive Advertising Bureau has rebranded as Rainbow and has launched what it calls a "co-marketed solution" aimed at consumers. The firm stopped selling mobile carriers network-level blocking services six months ago. It now offers advertisers the chance to run surveys for up to 10 million users globally on a panel programme, while ad performance is tracked, based on industry guidelines. Although running the surveys is free, advertisers pay to receive their results. Shine UK’s director of data and industry programmes, Steve Chester, said: "We’re pleased Interactive Advertising Bureau has moved away from ad blocking and is committing to working to develop better ad standards."
Israeli ad blocker start-up Shine has rebranded as Rainbow and has launched what it calls a "co-marketed solution" aimed at consumers. The firm stopped selling mobile carriers network-level blocking services six months ago. It now offers advertisers the chance to run surveys for up to 10 million users globally on a panel programme, while ad performance is tracked, based on industry guidelines. Although running the surveys is free, advertisers pay to receive their results. Interactive Advertising Bureau UK’s director of data and industry programmes, Steve Chester, said: "We’re pleased Shine has moved away from ad blocking and is committing to working to develop better ad standards."