prospective start - ups need to consider themselves and their strategy if they want to succeed in the marketplace , according to five founders of failed companies . The founders cited Insurance Post that start - ups must make sure their products meet a market need , have adequate funding , remain agile and ensure that market members are united around the same goals . When one unnamed interviewee built a subscription - only insurance app in 2010 , " the idea was just not ready , " they said .
Insurtech start-ups need to consider timing and their teams if they want to succeed in the sector, according to five founders of failed companies. The founders told Insurance Post that start-ups must make sure their products meet a market need, have adequate funding, remain agile and ensure that team members are united around the same goals. When one unnamed interviewee built a mobile-only insurance app in 2010, "the market was just not ready," they said.