Google is giving its users the chance to change their privacy settings and choose what information is stored with a user's account, according to insiders. The feature, which will be rolling out in the coming weeks, offers users the chance to opt in or out. For those who do, it could lead to greater personalisation of ads. In an interview on Thursday, Google's chief legal officer David Drummond said that while he was not aware of any specific cases where people had opted out, "we do have some examples from our data set where we Until now, data from different products was stored separately.
Google is giving its users the chance to change their privacy settings and choose what information is stored with a user's account, according to insiders. The feature, which will be rolling out in the coming weeks, offers users the chance to opt in or out. For those who do, it could lead to greater personalisation of ads. Google is also adding 'My Activity' which supplies an internet history across "Google properties". Until now, data from different products was stored separately.