According to Adroit digital , mobile advertising spend is set to top $ 100bn worldwide by 2020 . The research showed that millennials , generation X and baby boomers all notice ads on mobile devices much more than on desktop . The click through rate on mobile also surpassed that of desktop , with over 50 % of respondents reporting that they are more likely to click on a mobile ad than a desktop ad . Since a mobile 's primary purpose is to attract people , consumers need to make sure that they optimise their ads to drive phone calls . This way marketers can track every conversation and behavior that is a result of a mobile advertisement .
According to Adroit digital, mobile advertising spend is set to top $100bn worldwide by 2016. The research showed that millennials, generation X and baby boomers all notice ads on mobile devices much more than on desktop. The click through rate on mobile also surpassed that of desktop, with over 50% of respondents saying that they are more likely to click on a mobile ad than a desktop ad. Since a mobile's primary purpose is to call people, marketers need to make sure that they optimise their ads to drive phone calls. This way marketers can track every conversation and sale that is a result of a mobile ad.