YouTube is launching Bumper, a six seconds ad feature, to capitalise on the trend of consumers watching video content on their mobiles. Parent company, Google, said Bumpers are an “ideal” way to show serialised content while simultaneously producing recall, awareness and consideration. Atlantic Records and Audi are two brands that have turned to Bumpers to engage audiences and Nick Bell, content VP of Snapchat said, “Getting the message across in four, five, six-second is far more powerful than stretching out content.
YouTube is launching Bumper, a six-second ad feature, to capitalise on the trend of consumers watching video content on their mobiles. Parent company, Google, said Bumpers are an “ideal” way to show serialised content while simultaneously producing recall, awareness and consideration. Atlantic Records and Audi are two brands that have turned to Bumpers to engage audiences and Nick Bell, content VP of Snapchat said, “Getting the message across in four, five, six seconds is far more powerful than stretching out content.