John Lewis has become the first retailer to try out a new ad format on Facebook. The 360-degree ads let shoppers see products from a number of different angles and can direct users to the website with one click to make purchases. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy winter.
John Lewis has become the first retailer to try out a new ad format on Facebook. The 360-degree ads let shoppers see products from a number of different angles and can direct users to the website with one click to make purchases. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy Christmas shopping season.