Wednesday 08-11-2017 10:00 Twitter Back in September, Twitter began testing an increase to its tweet length, doubling the character limit from 140 characters to 280 characters. Now, the microblogging site has decided to roll out the 280-character limit to all users. According to Twitter, its short trial period was a success with the number of tweets hitting the character limit falling from nine per cent to just one per cent for English-speaking users. “Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer,” said Aliza Rosen, product manager at Twitter, in a blog post. “This shows that more space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before.” Despite having a 280-character limit, those in the test group only sent out five per cent of their tweets over 140 characters and only two per cent over 190 characters – appeasing user concerns about the character length ruining user experience. Twitter notes that this may notes that the “novelty effect” will mean users initially get excited with their use of tweet space, but normal behaviour should be resumed once this wears off. “You’ll still see about the same amount of Tweets in your timeline,” said Rozen. “For reference, in the timeline, Tweets with an image or poll usually take up more space than a 190-character Tweet.” As with the trial, those on the Japanese, Korean and Chinese versions of the platform will not have the ability to tweet in 280 characters, as their languages are already able to condense thoughts into less space due to their writing systems. Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.
Twitter has doubled the character limit for tweets from 140 to 280 for all English-language users. Trials in year saw users hitting the character limit fall from 9% to 1%, though only 2% of the test group sent out tweets using more than 190 characters. Aliza Rosen, product manager at Twitter, said the change would mean people spent less time on editing and added: "more space makes it easier for people to fit thoughts in a tweet".