MUMBAI: Ooyala, one of the leading content supply chain platform vendor, has signed the Ligue de Football Professionnel (LFP) – the league home of the 2018 World Cup champions – for the Ooyala Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimisation platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. The Ooyala Flex Media Platform — the world’s fastest growing content supply chain solution being used by the world’s most innovative content owners to simplify millions of video workflows — will play a critical role in LFP’s new video service, helping LFP manage metadata and video assets across its operations, optimize workflows with automation and streamline delivery to platforms and viewers. The assignment grew out of Ooyala’s collaboration with Microsoft, with whom LFP contracted to help manage its digital upgrade and launch its new video platform. Microsoft in turn reached out to Ooyala to handle the video components, customizing a workflow that could work with legacy LFP systems and requirements, and getting LFP video to consumers quickly, efficiently and profitably. “This new relationship is an exciting addition to Ooyala’s presence in France and our dramatic growth throughout Europe. LFP’s ambitions to distribute their video content not only throughout France, but also globally, required an entirely new platform and the right partners to supplement their own staff. LFP is playing on a new level, and they’ll need the flexibility and functionality of the Ooyala Flex Media Platform to get their content on every device, platform and in every language to reach their growing legion of fans worldwide,” said Ooyala CEO Jonathan Huberman. “To launch our new video service, we needed a solution that could not only handle our needs today, but grow with us into the future. The Ooyala Flex Media platform can do just that. It integrates seamlessly with our existing technology and systems, and is highly scalable to address new and more complex workflows as our service expands to reach new viewers across the world,” said LFP CIO Olivier Imbert. LFP is the governing body for France’s major professional football leagues — overseeing, organizing, and managing the top two leagues in France, Ligue 1 and Ligue 2 — and is also responsible for the country’s 44 professional football clubs as well as its yearly cup competition, the Coupe de la Ligue.
The Ligue de Football Professionnel (LFP) will join Ooyala’s Flex Media Platform. “LFP is delighted to be working with the company and its innovative platform for sports fans across Europe,” said FFP president Jean-Pierre Escalettes. The French governing body previously hired Microsoft to oversee the launch of its video service and overall digital upgrade. Microsoft subsequently brought in Ooyala to ensure the video components met LFP’s flexibility requirements, which planted the seeds for the latest relationship.