Native advertising is the most effective strategy when considering the four stages of purchase for e-commerce: trigger, awareness, consideration, loyalty and advocacy, according to new research from Yahoo7. The research findings also suggested that televised and online adverts consistently outperformed other platforms in driving Australian consumption habits.
Native advertising is the most effective strategy when considering the five stages of purchase for e-commerce: trigger, awareness, consideration, loyalty and advocacy, according to new research from Yahoo7. The research findings also suggested that televised and online adverts consistently outperformed other platforms in driving Australian consumption habits.