Ethereum-based blockchain technology provider adChain is partnering with blockchain venture studio ConsenSys to create a transparent system in which advertisers and publishers can operate and reduce fraud. Global advertising spend hit $542.55bn in annually, with digital advertising making up $60bn of the total figure. "Fraud and inefficiencies in the supply chain cost the industry $8.2bn 2016", said Ken Brook, CEO of adChain.
Ethereum-based blockchain technology provider adChain is partnering with blockchain venture studio ConsenSys to create a transparent system in which advertisers and publishers can operate and reduce fraud. Global advertising spend hit $542.55bn in 2016, with digital advertising making up $60bn of the total figure. "Fraud and inefficiencies in the supply chain cost the industry $8.2bn annually", said Ken Brook, CEO of adChain.