Snapchat will acquire Vurb , a search app , that will help generate adverts for users based on facial expressions , thus increasing advert revenues . This acquisition will help Snapchat generate more revenue and advertising dollars from Google and Facebook by improving third - party marketing and advertising .
Snapchat will acquire Vurb, a search app, that will help generate adverts for users based on object recognition, thus increasing advert revenues. This acquisition will help Snapchat capture more eyeballs and ad dollars from Google and Facebook by improving third-party content and personalisation.