Facebook’s mobile business is booming. Some 1.25 billion people access the social networking service from smartphones and tablets each month, a 25% bump over a year ago. Now the company is in the process of building new mobile ad formats and advertising opportunities it hopes will deliver more immersive experiences for consumers and greater value for its advertisers.
With mobile advertising for 73 % of Facebook 's ad revenue in march 2015 , Facebook is planning to debut its new mobile ad offering this week at Cannes . An early version of Facebook 's new " mobile first " ad offering demonstrates the ability to create fully - branded , interactive destinations within the Facebook platform , featuring full - screen video , product information and other content . Facebook ’s chief product officer , Chris page , is due to discuss these new formats during his speech at Cannes this morning .