The browser extension AdBlock, created by Michael Gundlach, has been purchased by a buyer who wishes to remain anonymous. Since its creation in 2011, the tool has gained over 400 million users. In an interview with Ars Technica, Gundlach said that he was not aware of any other company using such a system for tracking users and advertising purposes. The concept behind the program is that if you are an advertiser that wants to get around ad-blocking, you can pay money to be "whitelisted" which puts you on a list that AdBlock Plus exempts from ad-blocking by default, so long as you meet the acceptable ads criteria.
The browser extension AdBlock, created by Michael Gundlach, has been purchased by a buyer who wishes to remain anonymous. Since its creation in 2011, the tool has gained over 400 million users. This means that AdBlock will now join the Acceptable Ads program. The concept behind the program is that if you are an advertiser that wants to get around ad-blocking, you can pay money to be "whitelisted" which puts you on a list that AdBlock Plus exempts from ad-blocking by default, so long as you meet the acceptable ads criteria.