Ad verification vendor, Fraudlogix, will be adding viewability measurement to its product suite, allowing companies to monitor their entire inventory for ad fraud, domain masking, brand safety and viewability. The company is also working with the FTC on a new program that would allow advertisers to track how many people view an ad, which could help them spot fraudulent ads before they run in real time. Available for display, video, mobile, and in-app, the data will be directly available via an API.
Ad verification vendor, Fraudlogix, will be adding viewability measurement to its product suite, allowing companies to monitor their entire inventory for ad fraud, domain masking, brand safety and viewability. In addition, clients will be able to evaluate the impression counts, the percentage of impressions that were able to be measured, how many were viewable, and on what devices. Available for display, video, mobile, and in-app, the data will be directly available via an API.