Increased demand for branded video content has led to News UK’s video team growing to 45 people in September. It is behind video content for The Sun, The Times of London and The Sunday Times, as well as supplements, and one of its most recent videos, created as part of a campaign for the Movember Foundation, was viewed 3.4 million times on The Sun's website. Derek Brown, head of video at News UK, said the team was focusing on attracting repeated audiences with specific verticals, including sport and showbiz.
Increased demand for branded video content has led to News UK’s video team growing to 45 people in 18 months. It is behind video content for The Sun, The Times of London and The Sunday Times, as well as supplements, and one of its most recent videos, created as part of a campaign for the Movember Foundation, was viewed 3.4 million times on The Sun's website. Derek Brown, head of video at News UK, said the team was focusing on attracting repeated audiences with specific verticals, including sport and showbiz.