Apple is reportedly developing a new mobile advertising platform to the likes of Pinterest and Snap , following the success of its App Store promotional search results programme . Insiders claimed it brought in revenues of almost $ 200 last year , while marketing analyst Susan Bidel said Apple 's launch of an in - app advertising business , which included specific opt - in consent , could safeguard its reputation as a protector of consumer data . apple 's previous foray into the sector , iAd , was launched in 2014 but deemed a failure by 2016 .
Apple is reportedly offering a new mobile advertising platform to the likes of Pinterest and Snap, following the success of its App Store promotional search results programme. Insiders claimed it brought in revenues of almost $1bn last year, while Forrester analyst Susan Bidel said Apple's launch of an in-app ad business, which included specific opt-in consent, could safeguard its reputation as a protector of consumer data. Apple's previous foray into the sector, iAd, was launched in 2010 but deemed a failure by 2016.