Michel Loris-Melikoff, show director of Baselworld, which 10 years ago, with more than 2,000 exhibitors, was a cash cow for event organiser MCH Group – but now is a cash killer. Photo: Hodinkee
Baselworld 2019 saw a 20% decline in exhibitors and a 22% fall in visitor numbers, with one US brand manager reportedly describing the event as “Baselworld Lite”. The management team made changes this year in a bid to secure the event's future, with further changes planned for 2020. Press Contact