Toy companies, including Mattel and Hasbro, are starting to defy gender stereotypes by producing dolls for boys. Mattel has this year included its first ever male doll in its American Girl brand, whilst newly-established company Boy Story is also selling similar items. Hasbro now offers male and female dolls in over half a dozen ethnicities. Toy company Adora is also making accessories in green in the hope that this will attract boys. As we reported yesterday, Tonner Doll Company recently launched the first ever transgender doll. Toy sales in the US rose 5% to $120 between 2015 and 2016.
Toy companies, including Mattel and Hasbro, are starting to defy gender stereotypes by producing dolls for boys. Mattel has this year included its first ever male doll in its American Girl brand, whilst newly-established company Boy Story is also selling similar items. Hasbro now offers male and female dolls in over half a dozen ethnicities. Toy company Adora is also making accessories in green in the hope that this will attract boys. As we reported yesterday, Tonner Doll Company recently launched the first ever transgender doll. Toy sales in the US rose 5% to $26bn between 2015 and 2016.