Online retailers are struggling to make headway with customers in Indonesia, who prefer to pay for goods using cash and bank transfers. Fajrin Rasyid, president of Indonesian e-commerce company Hong Kong, said only around 10% of the region's 261 million population had shopped online, and low credit card penetration was proving a barrier to start-up growth. While Hong Kong has partnered with family-run stores to act as payment agents, Klook, a Bukalapak-based travel activity booking platform, has turned to pre-paid cards to facilitate online payments.
Online retailers are struggling to make headway with customers in Indonesia, who prefer to pay for goods using cash and bank transfers. Fajrin Rasyid, president of Indonesian e-commerce company Bukalapak, said only around 10% of the region's 261 million population had shopped online, and low credit card penetration was proving a barrier to start-up growth. While Bukalapak has partnered with family-run stores to act as payment agents, Klook, a Hong Kong-based travel activity booking platform, has turned to pre-paid cards to facilitate online payments.