Data provided via Facebook's Actionable Insights tool could be used to target ads for individuals based on their credit score, a potentially illegal move, warned a report from The Intercept. Documents it obtained revealed how location and demographic information, as well as data about Facebook users' friends, was aggregated and passed on to telecom companies for use in targeted advertising, it said. But the supposedly anonymised information could also generate user profiles based on their creditworthiness. A spokesperson for Verizon told Ars that the company does not share any customer or financial information with third parties without customers' consent.
Data provided via Facebook's Actionable Insights tool could be used to target ads for individuals based on their credit score, a potentially illegal move, warned a report from The Intercept. Documents it obtained revealed how location and demographic information, as well as data about Facebook users' friends, was aggregated and passed on to telecom companies for use in targeted advertising, it said. But the supposedly anonymised information could also generate user profiles based on their creditworthiness. Facebook denied the practice and said credit scores were not a factor in how it shows ads.