A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it; 58% of those surveyed said this is the most attractive feature an advert can have. The survey, conducted by YouGov for advertising agency WPP, also revealed that more than half (54%) of respondents would be willing to pay a premium price if they could see their adverts without having
A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it; 58% of those surveyed said this is the most attractive feature an advert can have. This feature was followed in desirability by the advert being unobtrusive (52%), the advert not slowing the page from loading (52%), and the advert being relevant to them (35%).