City AM has extended its ban on ad-blockers to include branded content as well as editorial, according to City AM’s chief operating officer, Charles Yardley. Marketers post their native content to the site using City AM's content-management system, which treats it in the same way as pieces written by journalists. The news site banned ad-blockers Aug. 14, with more than 25% of users subsequently turning them off. Among those posting branded content to City AM's site is Invest Edinburgh, some of whose articles are still engaging audiences despite the ad-blocking ban.
City AM has extended its ban on ad-blockers to include branded content as well as editorial, according to City AM’s chief operating officer, Charles Yardley. Marketers post their native content to the site using City AM's content-management system, which treats it in the same way as pieces written by journalists. The news site banned ad-blockers last October, with more than 25% of users subsequently turning them off. Among those posting branded content to City AM's site is Invest Edinburgh, some of whose articles are still engaging audiences despite the ad-blocking ban.