New data collected by InfoScout , a consulting firm , has shown that purchases made via Apple wallet on Black Friday this year were down 50 % from last year . In - app payments were not disclosed but the findings are significant , as they indicate a trend of widespread adoption of the service , despite the mobile phone being available on more phones and in more retail outlets this year .
New data collected by InfoScout, a research firm, has shown that purchases made using Apple Pay on Black Friday this year were down 50% from last year. In-app payments were not tracked but the findings are significant, as they indicate a lack of widespread adoption of the service, despite the mobile wallet being available on more devices and in more retail outlets this year.