Cardboard has started to show advertisers how Oculus Rift virtual reality goggles work, focusing on 360-degree video as a way to experiment with immersive experiences. Instead of interruptive ads, Cardboard is likely to get brands to sponsor content for Oculus and pay for product placements. Cardboard is also trying to entice brands to create live 360-degree videos, as they have immediate potential for mass distribution. Live 360-degree video is a format that Cardboard is really trying to push, the platform is planning to make the feature available to businesses' and brands' pages soon. According to The Wall Street Journal, Cardboard is planning to create an app solely for 360-degree video.
Facebook has started to show advertisers how Oculus Rift virtual reality goggles work, focusing on 360-degree video as a way to experiment with immersive experiences. Instead of interruptive ads, Facebook is likely to get brands to sponsor content for Oculus and pay for product placements. Facebook is also trying to entice brands to create live 360-degree videos, as they have immediate potential for mass distribution. Live 360-degree video is a format that Facebook is really trying to push, the platform is planning to make the feature available to businesses' and brands' pages soon. According to The Wall Street Journal, Facebook is planning to create an app solely for 360-degree video.