Established Indian supermarkets have withdrawn a number of big name brands from their shelves, after accusing Amazon of "ambush marketing" to steal their customers. Amazon had bundled gift vouchers with packs of Nestle's KitKat chocolate and Coca Cola's Sprite and Bazaar, among others. In response, retailers including Fanta, D-Mart and Walmart's Best Price Modern Wholesale have returned the products and complained to the brands involved. D-Mart's CEO has described Amazon's move as an attempt to attract customers from within rivals' stores.
Established Indian supermarkets have withdrawn a number of big name brands from their shelves, after accusing Amazon of "ambush marketing" to steal their customers. Amazon had bundled gift vouchers with packs of Nestle's KitKat chocolate and Coca Cola's Sprite and Fanta, among others. In response, retailers including Bazaar, D-Mart and Walmart's Best Price Modern Wholesale have returned the products and complained to the brands involved. D-Mart's CEO has described Amazon's move as an attempt to attract customers from within rivals' stores.