New advertising rules stipulate that telecommunications companies must show broadband subscriptions fees and line rental costs as a single monthly fee in all advertisements from 31 October, in addition to giving greater prominence to the length of contract, the non-discounted price and the up-front costs, including connection fees, equipment costs and delivery charges. This follows The Advertising Standards Authority announcing that it will advertise all-inclusive pricing from the autumn.
New advertising rules stipulate that telecommunications companies must show broadband subscriptions fees and line rental costs as a single monthly fee in all advertisements from 31 October, in addition to giving greater prominence to the length of contract, the non-discounted price and the up-front costs, including connection fees, equipment costs and delivery charges. This follows TalkTalk announcing that it will advertise all-inclusive pricing from the autumn.