As we reported yesterday, Facebook announced that it would be introducing an alternative to the 'like' button, with many anticipating that it would be a 'dislike' button. However, last month Facebook announced that it is launching "Reactions," these will be a way to respond to posts in addition to the like button. The new Reactions bar addresses the spirit of the user requests with a "more expressive Like button," said Chris Cox, Chief Product Officer at Facebook. Facebook is hoping that the new Reactions bar could make Facebook's ads platform an even more useful tool for advertisers as it factors in mood, which will allow advertisers to measure the ads. This new feature is currently only being testing in Spain and Ireland.
As we reported last month, Facebook announced that it would be introducing an alternative to the 'like' button, with many anticipating that it would be a 'dislike' button. However, yesterday Facebook announced that it is launching "Reactions," these will be a way to respond to posts in addition to the like button. The new Reactions bar addresses the spirit of the user requests with a "more expressive Like button," said Chris Cox, Chief Product Officer at Facebook. Facebook is hoping that the new Reactions bar could make Facebook's ads platform an even more useful tool for advertisers as it factors in mood, which will allow advertisers to measure the ads. This new feature is currently only being testing in Spain and Ireland.