BeyondBlue, an Australian anxiety and depression charity, has become the first not-for-profit to launch a campaign via Snapchat. The charity worked with MediaCom Melbourne on the campaign which will also feature on channels such as YouTube, XBOX and Facebook. Early results have been extremely positive, in its first week there were two views of the first approximately 340,000 animated videos, plus visits to Youthbeyondblue.com were up 206% on the same period last year.
BeyondBlue, an Australian anxiety and depression charity, has become the first not-for-profit to launch a campaign via Snapchat. The charity worked with MediaCom Melbourne on the campaign which will also feature on channels such as YouTube, XBOX and Facebook. Early results have been extremely positive, in its first week there were approximately 340,000 views of the first two animated videos, plus visits to Youthbeyondblue.com were up 206% on the same period last year.