PepsiCo Ventures Group , the fundraising arm for the food and beverage giant , has launched its first Greenhouse startup accelerator in North ##pe , after European funding last year . The European program saw PepsiCo invest € 20,000 ( $ 22,500 ) in their start - ups , and pair them with company partners to develop fundraising , management and further strategy . Erbology , the winners of the last year ’s competition , have since used their € 20,000 winnings to develop their products and brand , and push into emerging markets . Last year , 22 PepsiCo brands generated more than $ 1bn in sales .
PepsiCo Ventures Group, the investing arm for the food and beverage giant, has launched its Nutrition Greenhouse startup accelerator in North America, after European success last year. The European program saw PepsiCo invest €20,000 ($22,500) in ten start-ups, and pair them with company mentors to develop fundraising, management and further strategy. Erbology, the winners of the last year’s program, have since used their €20,000 winnings to develop their products and brand, and push into US markets. Last year, 22 PepsiCo brands generated more than $1bn in sales.