Google has offered a refund to agencies and marketers, after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic. The tech giant will reimburse between 7% and 10% of the affected parties' total DoubleClick spend. Google is also working on a tech solution to provide a full refund if ad fraud occurs. In an email sent out today, Google's head of global advertising policy, David Fischer, said that "advertisers are not being asked to pay for clicks or impressions they don't receive."
Google has offered a refund to agencies and marketers, after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic. The tech giant will reimburse between 7% and 10% of the affected parties' total DoubleClick spend. Google is also working on a tech solution to provide a full refund if ad fraud occurs. Around $6.5bn will be lost globally to bot fraud in this year alone, according to website analysts at Bot Baseline.