Pinterest is testing shoppable ads in image searches, potentially pitting it against Google and Instagram. The pilot is currently limited to sponsored ads and is available to a "small percentage" of users carrying out broad-based searches. Analysts said expansion of the tool would depend on preliminary results.
Google is testing shoppable ads in image searches, potentially pitting it against Pinterest and Instagram. The pilot is currently limited to sponsored ads and is available to a "small percentage" of users carrying out broad-based searches. Analysts said expansion of the tool would depend on preliminary results.