Macy's is partnering with Fung Retailing Limited to bring the China store to US, initially launching an e-commerce test on Alibaba's Tmall later this year. Macy's hopes the move will help boost the brands global presence and make it more recognisable. There are currently no plans for a physical Macy's store, but if the e-pilot goes well they may consider stores in their future expansion plans. Macy is expecting e-commerce sales of approximately $50m in US in 2016.
Macy's is partnering with Fung Retailing Limited to bring the US store to China, initially launching an e-commerce test on Alibaba's Tmall later this year. Macy's hopes the move will help boost the brands global presence and make it more recognisable. There are currently no plans for a physical Macy's store, but if the e-pilot goes well they may consider stores in their future expansion plans. Macy is expecting e-commerce sales of approximately $50m in China in 2016.