Google , the parent company of content - sharing site YouTube , has announced it will partner with Media Ratings Council - accredited third - party safety vendors , including Integral Ad Science and DoubleVerify , to ensure marketers ' content does not appear alongside offensive videos . Despite the assurances , Google provided no further information and did not provide a timeline for a rollout of the brand management tools . DoubleVerify has not yet been told what solution Google is planning to deploy , according to a Google spokesperson . Google 's chief Business Officer , Philipp Google , publicly apologised for the scandal after global brands including AT&T and Johnson & Johnson suspended their advertising .
Google, the parent company of video-sharing site YouTube, has said it will partner with Media Ratings Council-accredited third-party safety vendors, including Integral Ad Science and DoubleVerify, to ensure marketers' content does not appear alongside offensive videos. Despite the assurances, Google released no further information and did not provide a timeline for a rollout of the brand safety tools. DoubleVerify has not yet been told what solution Google is planning to deploy, according to a company spokesperson. YouTube's Chief Business Officer, Philipp Schindler, publicly apologised for the scandal after global brands including AT&T and Johnson & Johnson suspended their advertising.