Mobile advertising spend makes up more than half of the Australian display advertising market , as advertisers spent $ 653 m during Q1 2017 , a 29 % YoY increase , according to the Interactive Advertising Bureau of Australia ’s IAB PwC Online advertising Expenditure survey . It also announced that total online advertising spend in Australia rose 7.2 % YoY to $ 1.86 m in the period . Video advertising was one of the driving factors behind the increase , with the category 's ad spend exceeding 50 % accounting for the increase to $ 232 m .
Mobile ad spend makes up more than half of the Australian display advertising market, as advertisers spent $653m during Q1 2017, a 29% YoY increase, according to the Interactive Advertising Bureau of Australia’s IAB PwC Online Advertising Expenditure Report. It also announced that total online ad spend in Australia rose 7.2% YoY to $1.86m in the period. Video advertising was one of the driving factors behind the increase, with the category's ad spend skyrocketing 50% YoY for the quarter to $232m.