New research from Juniper reveals that Apple are the biggest sellers in terms of device sales, with Apple Watch accounting for over 50% of smartwatch sales in 2015, despite the company's late arrival in the wearables market. Even more impressive is that Apple only launched their Apple Watch at the end of April. In contrast, rival smartwatch platform, Android Wear, earned less than 10% of sales in 2015, despite the software powering watches made by a number of companies, such as Huawei, ASUS, Sony, Motorola, and Fossil. Apple's presence in the smartwatch market is making it harder for rivals to compete. Apple's share is growing in the overall wearables market as well, with a recent report showing Apple as the number 1.4 million wearable worldwide, coming in just behind Fitbit, but gaining rapidly.
New research from Juniper reveals that Apple are the biggest sellers in terms of device sales, with Apple Watch accounting for over 50% of smartwatch sales in 2015, despite the company's late arrival in the wearables market. Even more impressive is that Apple only launched their Apple Watch at the end of April. In contrast, rival smartwatch platform, Android Wear, earned less than 10% of sales in 2015, despite the software powering watches made by a number of companies, such as Huawei, ASUS, Sony, Motorola, and Fossil. Apple's presence in the smartwatch market is making it harder for rivals to compete. Apple's share is growing in the overall wearables market as well, with a recent report showing Apple as the number two wearable worldwide, coming in just behind Fitbit, but gaining rapidly.