Brands which sell original content on Instagram , rather than recycling other ads or using leftover content , achieve a lot more success on the social media site . Creative campaigns tend to work best on innovation , combing innovation , crowdsourcing , curation and planning . Airbnb 's " Never a Stranger " campaign , Lenovo 's successful ihackedlife campaign and Bacardi Limon 's " Turn Up Your Summer " campaign are all given as empirical studies of how to build a successful online campaigns .
Brands which use original content on Instagram, rather than recycling other ads or using leftover content, see a lot more success on the social media site. Creative strategies seem to work best on Instagram, combing innovation, crowdsourcing, curation and planning. Airbnb's "Never a Stranger" campaign, Lenovo's #ihackedlife campaign and Bacardi Limon's "Turn Up Your Summer" campaign are all given as case studies of how to build a successful Instagram campaigns.