Creative software leader, Adobe and search engine-turned-marketing-tool, Google fail brand marketers by not providing omnichannel, cross-platform solutions, says IMediaConnection’s Marketing Cloud. Both offer marketing tools and solutions, but fail to expand beyond the companies’ own branded platforms and products, leading to difficulties with automation. Brand marketers are forced to manage multiple tools to forge a programmatic marketing solution that fits all devices, formats, messaging and audiences.
Creative software leader, Adobe and search engine-turned-marketing-tool, Google fail brand marketers by not providing omnichannel, cross-platform solutions, says IMediaConnection’s Victor Wong. Both offer marketing tools and solutions, but fail to expand beyond the companies’ own branded platforms and products, leading to difficulties with automation. Brand marketers are forced to manage multiple tools to forge a programmatic marketing solution that fits all devices, formats, messaging and audiences.