The UK division of magazine blog Hearst has seen a large increase in online viewing since adopting a strategy of hosting more videos on its website , rather than on social media platforms . On - site views have grown by 200 % in the past five months year on year , with the total number of views by the end of May exceeding those for the whole of 2016 . Monthly traffic on leading online Elle reached 1.2 million in April , while the recession has meant a corresponding decline in Facebook video views , which halved from February to April .
The UK division of magazine publisher Hearst has seen a large increase in online viewing since adopting a strategy of hosting more videos on its sites, rather than on social media platforms. On-site views have grown by 200% in the past five months year on year, with the total number of views by the end of May surpassing those for the whole of 2017. Monthly traffic on leading title Elle reached 1.2 million in April, while the shift has meant a corresponding decline in Facebook video views, which halved from February to April.