Anticipating a premium market, BMW entered China in 1994, a time when car imports weren"t really permitted unless you had a special license. BMW's key strategy for growth in China was to be in China with Chinese people, for China. The growth of the overall car market in China is similar to the GDP growth which has helped the emergence of the middle class. This growth has contributed to BMW's spectacular rise in the Chinese auto market. In China, there are no import tariffs on cars and trucks.
Anticipating a premium market, BMW entered China in 1994, a time when car imports weren"t really permitted unless you had a special license. BMW's key strategy for growth in China was to be in China with Chinese people, for China. The growth of the overall car market in China is similar to the GDP growth which has helped the emergence of the middle class. This growth has contributed to BMW's spectacular rise in the Chinese auto market. BMW sold 450,000 cars in China last year, a number that is still growing.