A new Parks Associates report suggests some consumers would be willing to share data from their wearable or connected devices in exchange for discounts on health insurance rates. 42% of smartwatch and 35% of digital pedometer owners said they would be happy to part with personal metrics to get cheaper deals on their health coverage.
A new Parks Associates report suggests some consumers would be willing to share data from their wearable or connected devices in exchange for discounts on health insurance rates. 35% of smartwatch and 42% of digital pedometer owners said they would be happy to part with personal metrics to get cheaper deals on their health coverage.