Revised influencer marketing contracts have been introduced by ISBA (the Incorporated Society of British Advertisers), in a bid to help brands address issues such as content labelling and fake followers. The updates aim to improve the commercial aspects of the contracts, providing members with a more substantial tool to help navigate the sector. the Incorporated Society of British Advertisers was motivated to refresh the contracts after research carried out earlier this year revealed that while 80% of its members intended to increase their influencer marketing, 60% lacked confidence in dealing with them.
Revised influencer marketing contracts have been introduced by the Incorporated Society of British Advertisers (ISBA), in a bid to help brands address issues such as content labelling and fake followers. The updates aim to improve the commercial aspects of the contracts, providing members with a more substantial tool to help navigate the sector. ISBA was motivated to refresh the contracts after research carried out earlier this year revealed that while 80% of its members intended to increase their influencer marketing, 60% lacked confidence in dealing with them.