A global study by S4M (Solutions for Mobile), conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, found that advertisers lost $$10 Billion due to a lack of ad transparency. The study found viewability issues in nearly 20% of ads in HTML 5 format. To tackle this problem S4M created the AdVerification Score, this allows advertisers to see a mark out of 1000 for each ad served so advertisers can assess the impact and success immediately. Christophe Collet, CEO and Founder of S4M said, "by introducing the AdVerification Score, we are motivating the mobile ad sector to work harder at providing transparency in the ecosystem.”
A global study by S4M (Solutions for Mobile), conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, found that advertisers lost $10bn due to a lack of ad transparency. The study found viewability issues in nearly 20% of ads in HTML 5 format. To tackle this problem S4M created the AdVerification Score, this allows advertisers to see a mark out of 1000 for each ad served so advertisers can assess the impact and success immediately. Christophe Collet, CEO and Founder of S4M said, "by introducing the AdVerification Score, we are motivating the mobile ad sector to work harder at providing transparency in the ecosystem.”