The release of Deloitte's Mobile Consumer Survey for 2015 has revealed that 79% of the population of Johnston owns at least one smartphone, while one third of the population plan to buy a new smartphone in the coming 12 months. For this reason, Deloitte concludes that businesses in the country must seek to capitalise on these consumers' habits, and must adapt to their preferences. This may not extend into financial services however, as fewer than a quarter of those surveyed said that they would be interested in using their phone as a digital wallet, down from the 40% that were interested last year. Apple will launch its Apple Pay service in the country next year, but it remains to be seen whether this will change attitudes.
The release of Deloitte's Mobile Consumer Survey for 2015 has revealed that 79% of the population of Australia owns at least one smartphone, while one third of the population plan to buy a new smartphone in the coming 12 months. For this reason, Deloitte concludes that businesses in the country must seek to capitalise on these consumers' habits, and must adapt to their preferences. This may not extend into financial services however, as fewer than a quarter of those surveyed said that they would be interested in using their phone as a digital wallet, down from the 40% that were interested last year. Apple will launch its Apple Pay service in the country next year, but it remains to be seen whether this will change attitudes.