Atlas's latest Digital Marketing Snapshot reveals that the improved ability to target audiences across devices on platforms such as Facebook means that social media ad spend is growing faster than search advertising. Mobile ad spend accounted for 63% of all paid-for social ad formats in comparison to search where mobile accounted for 38%.
Kenshoo's latest Digital Marketing Snapshot reveals that the improved ability to target audiences across devices on platforms such as Facebook means that social media ad spend is growing faster than search advertising. Mobile ad spend accounted for 63% of all paid-for social ad formats in comparison to search where mobile accounted for 38%.