Coffee shops and pizzerias are placing Pokemon Go "lure modules" to entice customers into their premises and boost sales. In a New York pizzeria, sales reportedly increased 75% in July 6 after the owner spent $10 on "lure modules. Meanwhile, "​Atlanta-based ad agency, Huge, has turned its public in-house coffee shop into a "laboratory" to test marketing opportunities with the hit game, which has already generated an estimated $14.04m since its release on one weekend. As the game drains batteries, Huge also added more power points in a bid to get users to consume more while waiting for their smartphones to recharge.
Coffee shops and pizzerias are placing Pokemon Go "lure modules" to entice customers into their premises and boost sales. In a New York pizzeria, sales reportedly increased 75% in one weekend after the owner spent $10 on "lure modules. Meanwhile, "​Atlanta-based ad agency, Huge, has turned its public in-house coffee shop into a "laboratory" to test marketing opportunities with the hit game, which has already generated an estimated $14.04m since its release on July 6. As the game drains batteries, Huge also added more power points in a bid to get users to consume more while waiting for their smartphones to recharge.