Lotte Duty Free has launched a major roadshow in Shanghai this week to showcase tourism in South Korea. This is part of an ongoing, intensive programme by Lotte Duty to attract potential Chinese consumers to South Korea's tourist attractions, following a downturn in the market due to the negative publicity surrounding MERS. Their strategy appears to be working as sales to Chinese consumers in South Korea last week rose 10.8%, compared to last year, making it the first rebound after the MERS crisis.
Lotte Duty Free has launched a major roadshow in Shanghai this week to showcase tourism in South Korea. This is part of an ongoing, intensive programme by Lotte Duty to attract potential Chinese consumers to South Korea's tourist attractions, following a downturn in the market due to the negative publicity surrounding MERS. Their strategy appears to be working as sales to Chinese consumers in South Korea last week rose 15.6%, compared to last year, making it the first rebound after the MERS crisis.