General Motors ( GM ) has committed to purchase tyres made of sustainable natural rubber in a move designed to safeguard the material 's long - term availability . The carmaker , which sources some 49 million tyres each year , is implementing a set of purchasing requirements to reduce deforestation and uphold human rights . GM will meet with stakeholders next month to cement its strategy for sourcing rubber . It also plans to draw up a sustainable rubber road map for the automotive industry by the end of this year .
General Motors (GM) has committed to purchase tyres made of sustainable natural rubber in a move designed to safeguard the material's long-term availability. The carmaker, which sources some 49 million tyres each year, is developing a set of purchasing requirements to reduce deforestation and uphold human rights. GM will meet with stakeholders next month to cement its rules for sourcing rubber. It also plans to draw up a sustainable rubber road map for the automotive industry by the end of this year.