Programmatic ads have become future of television advertising as broadcasters look to stave off threats from digital advertising , according to an op - ed in The Drum by Daniel Gilbert , CEO of performance marketing firm BrainLabs . companies such as Sky 's AdSmart , Google , Amazon and Facebook have attempted to use a data - driven approach to disrupt the advertising space to achieve a greater audience share . Internet ad spend is predicted to rise by 8.5 % this year , while TV ad spend will likely fall by 10 % , according to a report from the Advertising Association .
Programmatic ads have become future of television advertising as broadcasters look to stave off threats from digital competitors, according to an op-ed in The Drum by Daniel Gilbert, CEO of performance marketing agency BrainLabs. Platforms such as Sky's AdSmart, Google, Amazon and Facebook have attempted to use a data-driven approach to disrupt the advertising space to secure a greater audience share. Internet ad spend is predicted to rise by 8.5% this year, while TV ad spend will likely fall by 0.5%, according to a report from the Advertising Association.