Play Music is using Google 's interactive and machine - learning tools to deliver personalised , mood- and mood - based playlists . It builds playlists by looking at previously unreleased music , search history , YouTube plays , email and calendar , in addition to matching up the time of day , weather and location . " We want it to feel as easy as radio , " says mark Roman , the lead product manager .
Play Music is using Google's data and machine-learning tools to deliver personalised, mood- and moment-based playlists. It chooses playlists by looking at previously played music, search history, YouTube plays, email and calendar, in addition to matching up the time of day, weather and location. "We want it to feel as easy as radio," says Elias Roman, the lead product manager.