Microsoft's later this year demo, which will showcase its augmented reality technology, is rumoured to be one of the most popular events at at Cannes this year. Microsoft are hoping this evening's demo will "dazzle advertisers", potentially creating $10-12 million of commitments for brands to build virtual versions of their products for later this year. later this year is due to hit the market HoloLens.
Microsoft's HoloLens demo, which will showcase its augmented reality technology, is rumoured to be one of the most popular events at at Cannes this year. Microsoft are hoping this evening's demo will "dazzle advertisers", potentially creating $10-12 million of commitments for brands to build virtual versions of their products for HoloLens. HoloLens is due to hit the market later this year.