Many consumers are changing shopping habits for environmentally friendly products, with 37% willing to pay 5% more for brands which protect the environment, according to a report from consumer intelligence agency Toluna. Half of the 1,000 consumers surveyed reported to be 'very' or 'extremely' environmentally conscious, while 51% believe companies becoming more eco-friendly is more important than government regulations. The survey also found that people in Germany and France were most likely to say they would buy products made by sustainable companies, but only about half said it was because of their environmental stance.
Many consumers are changing shopping habits for environmentally friendly products, with 37% willing to pay 5% more for brands which protect the environment, according to a report from consumer intelligence agency Toluna. Half of the 1,000 consumers surveyed reported to be 'very' or 'extremely' environmentally conscious, while 51% believe companies becoming more eco-friendly is more important than government regulations. Notably, 45% of those aged 18-34 find climate impact to be very important for product purchases, but only 14% of those aged 55+ are of the same opinion.