Streaming service Netflix has become one of the biggest ad buyers in the advertising sector , spending more than $ 700 on advertising last year . This represented a 65 % rise on advertising , when Netflix grossed $ 1.09bn , and a doubling of its advertising spend of $ 842 m . Netflix is boosting its advertising spend to promote the original television series and films it is producing . However , its service remains ad - free , which it says maintains compatibility with viewers .
Streaming service Netflix has become one of the biggest ad buyers in the entertainment sector, spending more than $1.8bn on advertising last year. This represented a 65% rise on 2017, when Netflix spent $1.09bn, and a doubling of its 2016 spend of $842m. Netflix is boosting its advertising spend to promote the original TV series and films it is producing. However, its service remains ad-free, which it says maintains goodwill with subscribers.