The Google-owned in-car social navigation app Waze has partnered with WPP to enable retailers to offer adverts through the platform. The companies will join forces to send messages directing drivers to local retail locations when using the app, while also developing new ad formats and simplifying the process through which clients can advertise on Google. Google is not yet commenting publicly about its plans for Waze, but it did confirm that it had signed a deal with WPP.
The Google-owned in-car social navigation app Waze has partnered with WPP to enable retailers to offer adverts through the platform. The companies will join forces to send messages directing drivers to local retail locations when using the app, while also developing new ad formats and simplifying the process through which clients can advertise on Google. The service will launch in the UK, US, Canada, France and Italy.