Wal-Mart's website has begun showing a greater number of banner ads from third-party sellers, said Ed Yruma, an analyst at KeyBanc. Additionally, Wal-Mart has started to connect its in-store and online shopping data to offer advertisers a more in-depth picture of customer behaviours, Yruma said. The company is also trying to make it easier for shoppers to find the products they want in stores by offering discounts on items that are popular with shoppers.
Wal-Mart's website has begun showing a greater number of banner ads from third-party sellers, said Ed Yruma, an analyst at KeyBanc. Additionally, Wal-Mart has started to connect its in-store and online shopping data to offer advertisers a more in-depth picture of customer behaviours, Yruma said. Wal-Mart's online ad options include programmatic buying plans, native ads and display media.