Revised influencer marketing contracts have been introduced by the Incorporated Society of British Advertisers ( plc ) , in a bid to help consumers address issues such as misleading labelling and fake followers . The updates aim to improve the commercial aspects of the contracts , providing members with a more substantial tool to help navigate the sector . it was motivated to refresh the contracts after surveys carried out earlier this year revealed that while 80 % of its customers intended to increase their influencer marketing , 60 % lacked confidence in dealing with them .
Revised influencer marketing contracts have been introduced by the Incorporated Society of British Advertisers (ISBA), in a bid to help brands address issues such as content labelling and fake followers. The updates aim to improve the commercial aspects of the contracts, providing members with a more substantial tool to help navigate the sector. ISBA was motivated to refresh the contracts after research carried out earlier this year revealed that while 80% of its members intended to increase their influencer marketing, 60% lacked confidence in dealing with them.