Hulu is aiming to attract more direct-to-consumer (D2C) advertisers by growing its in-house creative studio. The company has been working with the talent agency CAA, which will help it develop new shows and expand existing ones for Hulu.
Hulu is aiming to attract more direct-to-consumer (D2C) advertisers by growing its in-house creative studio. The company sees substantial revenue potential in digitally native, developing brands that market directly to their consumer base, and plans to provide creative capabilities for these companies, encouraging them to make the move from digital to TV by offering a platform that combines both.