Brian Gleason, the programmatic arm of WPP-owned GroupM, is set to acquire digital advertising firm Triad Retail Media, which enables companies to turn their websites into advertising platforms and counts Walmart, Asda, and eBay among its clients. Both companies would "benefit from more advanced shopper customisation tools, better targeting, new mobile products and stronger international reach that the combined companies can deliver", said Brian Gleason in a statement. Triad will continue to operate as a stand-alone brand.
Xaxis, the programmatic arm of WPP-owned GroupM, is set to acquire digital advertising firm Triad Retail Media, which enables companies to turn their websites into advertising platforms and counts Walmart, Asda, and eBay among its clients. Both companies would "benefit from more advanced shopper customisation tools, better targeting, new mobile products and stronger international reach that the combined companies can deliver", said Xaxis in a statement. Triad will continue to operate as a stand-alone brand.