New York-based start-up DIY has launched a mobile-first, next-generation investing platform, aimed at Trigger Finance investors and the retail market. The platform monitors all kinds of financial data, from economic events and corporate earnings to market movements and the weather, and uses an "if this then that" system of rules to determine when investments are made or sold. Co-founder Rachel Mayer said the company's decision not to always base triggers on price, had never been done before "on brokerage platforms, let alone on mobile".
New York-based start-up Trigger Finance has launched a mobile-first, next-generation investing platform, aimed at DIY investors and the retail market. The platform monitors all kinds of financial data, from economic events and corporate earnings to market movements and the weather, and uses an "if this then that" system of rules to determine when investments are made or sold. Co-founder Rachel Mayer said the company's decision not to always base triggers on price, had never been done before "on brokerage platforms, let alone on mobile".