Amazon's digital advertising presence more than doubled in February, as it spotlit 18 shows across 75 sites, according to data from MediaRadar. Research showed that Amazon focused most on fitness series BeFit, which ran on 43 sites. Amazon did not book any network TV advertising, unlike VOD service Hulu, which ran ads on 24 networks.
Amazon's digital advertising presence more than doubled in the last two weeks of February, as it spotlit 18 shows across 75 sites, according to data from MediaRadar. Research showed that Amazon focused most on fitness series BeFit, which ran on 43 sites. Amazon did not book any network TV advertising, unlike VOD service Hulu, which ran ads on 24 networks.