Facebook has shown different trailers for the film, Straight Outta Compton, based on the company's perception of user's ethnicity. This is part of Facebook's "ethnic affiliation" marketing, which is essentially racial profiling with the help of big data. Wanting to avoid calling it ethnic targeting, Facebook has been pushing what it calls its "ethnic affinity" targeting service since 2014 to help advertisers deliver ads to different communities; it currently has four ethnic demographics; non-multicultural, Asian American America, African, and Hispanic,
Facebook has shown different trailers for the film, Straight Outta Compton, based on the company's perception of user's ethnicity. This is part of Facebook's "ethnic affiliation" marketing, which is essentially racial profiling with the help of big data. Wanting to avoid calling it ethnic targeting, Facebook has been pushing what it calls its "ethnic affinity" targeting service since 2014 to help advertisers deliver ads to different communities; it currently has four ethnic demographics; non-multicultural, African America, Asian American, and Hispanic,