Ad-blockers are "vital tools for internet privacy and security", according to insiders, in a message in contrast to what media companies would have users believe. The move is part of the company's ongoing efforts to make its service more attractive to advertisers. A 2015 study found that "malware served by ad networks tripled", while another found that news sites were more likely than adult sites to have multiple trackers.
Ad-blockers are "vital tools for internet privacy and security", according to insiders, in a message in contrast to what media companies would have users believe. While publishers battle a rising use of ad-blockers, consumers are less aware they cut website load time, lower data usage and increase battery life on mobiles, as well as providing increased levels of security from malware. A 2015 study found that "malware served by ad networks tripled", while another found that news sites were more likely than adult sites to have multiple trackers.