Following its success in the marketplace , Hearst is rolling out its " shared content " native digital content product to all 84 of its markets , signalling a smarter approach from offering advertorials and sponsored posts into " co - created editorial . " The ##st believes that brand messaging must be well integrated with editorials to provide valuable and meaningful content for the user . The successful launch in the US saw digital revenue rise by 35 % with unique visitors increasing by 50 % .
Following its success in the US, Hearst is rolling out its "shared space" native digital ad product to all 84 of its markets, signalling a smarter move from offering advertorials and sponsored posts into "co-created editorial." The company believes that brand messaging must be well matched with editorials to ensure valuable and meaningful content for the user. The successful launch in the US saw digital revenue rise by 35% with unique visitors increasing by 50%.