GQ.com is getting a revamp this year , and the newly designed site aims to increase ad viewability , by featuring in - store ads designed to grab people 's attention . brands Porter , Mont Blanc , Tiffany & Co. and LG are among the first brands to use GQ 's new advertising formats . The site is also featuring banner ads within slideshows , which increase viewability , and early numbers have indicated the slideshow ads have better user engagement and higher click - through rates .
GQ.com is getting a revamp this year, and the newly designed site aims to boost ad viewability, by providing in-stream ads designed to grab people's attention. Mr Porter, Mont Blanc, Tiffany & Co. and LG are among the first brands to use GQ's new ad formats. The site is also featuring banner ads within slideshows, which ensures viewability, and early numbers have indicated the slideshow ads have better user engagement and higher click-through rates.