Amazon's advertising revenue could overtake income from its cloud computing division by 2021, according to industry analyst Michael Olson. His prediction is for the online retailer's ad business to be bringing in $2.2bn by 2021, exceeding the $15bn projected for Amazon Web Services (AWS). Last month the company announced that its ad business was worth $16bn, with revenue of over $2bn in Q1 of 2018 and sales increasing in Q2 by 72%.
Amazon's advertising revenue could overtake income from its cloud computing division by 2021, according to industry analyst Michael Olson. His prediction is for the online retailer's ad business to be bringing in $16bn by 2021, exceeding the $15bn projected for Amazon Web Services (AWS). Last month the company announced that its ad business was worth $2.2bn, with revenue of over $2bn in Q1 of 2018 and sales increasing in Q2 by 72%.