Joint car venture between the two companies to expand to retail sector. Car manufacturers are adopting Deutsche Telekom and Salesforce’s Customer Experience Management Automotive (CEM Automotive) to improve driving experiences. Deutsche Telekom said that ten car dealerships, including the two largest Mercedes dealerships in Germany, are using the service. The CEM Automotive includes a mobile service acceptance, constant monitoring of the car’s needs, and real-time suggestions to the customer with after-sales improvements via iBeacons sensors attached to the car. The German telco said T-Systems Multimedia Solutions have now customised the solution to be used in retail environments. iBeacons and mobile applications are also used in the digital retail solution, connecting physical stores with the online world. The company added that the solution allows retailers to understand customers’ behaviours and offer specific customers special offers and discounts via the CEM app. Frank Gassner, VP Automotive Sales at T-Systems, said: "We are currently in negotiations with car dealerships in China, Taiwan, Mexico, Brazil and the USA. "We are approaching these markets in cooperation with Salesforce, and complement each other with our expertise – from software design to sales." Wolfgang Wich, head of service at Scholz Group said: "[With CEM] We can digitally capture data and transfer them via the mobile devices, which helps us avoid errors and lets us easily request seasonal checks. "That’s precisely how I see the future of vehicle servicing; that’s what we mean by our slogan ‘Experience the future."
CRM giant Salesforce and Deutsche Telekom have joined forces to offer a monitoring service for cars. The CEM Automotive service includes a constant monitoring of the car's needs, and real-time suggestions to the customer with after-sales improvements via iBeacons sensors attached to the car.