More than half of CNN International's ad revenue comes from branded content created by in-house agency CNN Create. The seven months ago agency credits its success to AIM, a advanced data monitoring service launched nine-year-old. The system offers deeper data, including "dwell times, hover times, engagement and purchasing intent," insights that are fed back to brands. "AIM is securing better return on investment and, therefore, increased advertiser buy-in," said Rob Bradley, director of data and digital revenue for CNN International Commercial.
More than half of CNN International's ad revenue comes from branded content created by in-house agency CNN Create. The nine-year-old agency credits its success to AIM, a advanced data monitoring service launched seven months ago. The system offers deeper data, including "dwell times, hover times, engagement and purchasing intent," insights that are fed back to brands. "AIM is securing better return on investment and, therefore, increased advertiser buy-in," said Rob Bradley, director of data and digital revenue for CNN International Commercial.