Growing numbers of Chinese entrepreneurs are turning to personalised, online micro-courses to fill their knowledge gaps, building an industry said to be worth an estimated CNY50bn ($7.7bn) at the end of 2017, according to a report by Alibaba. The boom has been attributed to convenient mobile payments and the growth of web users, as well as government efforts to protect internet copyright. In China, there is no shortage of people who want to learn how to make money online.
Growing numbers of Chinese entrepreneurs are turning to personalised, online micro-courses to fill their knowledge gaps, building an industry said to be worth an estimated CNY50bn ($7.7bn) at the end of 2017, according to a report by Alibaba. The boom has been attributed to convenient mobile payments and the growth of web users, as well as government efforts to protect internet copyright. Chen Liteng, from China E-Commerce Research Center, said content providers needed to tailor high-quality material to users with very limited time or fractured schedules.