The UK government has awarded £18m ($23m) to projects creating immersive experiences utilising augmented reality, virtual reality and mixed reality. Some of the country’s most talented storytellers will be tasked with developing them in the areas of sports entertainment, performance and visitor experiences. “VR is a new way for people to experience their favourite entertainment or leisure activities that they would not have been able to do before,” said Minister for Culture, Media & Sport Karen Bradley. The Industrial Strategy Challenge Fund is supporting the projects through UK Research and Innovation as part of its "audience of the future" programme.
The UK government has awarded £18m ($23m) to projects creating immersive experiences utilising augmented reality, virtual reality and mixed reality. Some of the country’s most talented storytellers will be tasked with developing them in the areas of sports entertainment, performance and visitor experiences. Plans include collaborations involving the Royal Shakespeare Company, multi-sensory interactive worlds at London’s Natural History and Science Museums, and the creation of a new esports platform called WEAVR. The Industrial Strategy Challenge Fund is supporting the projects through UK Research and Innovation as part of its "audience of the future" programme.