Facebook has promised to protect users from "financially-motivated spammers" with its latest news feed update, according to a statement by the social media giant. The change comes after community members reported feeling disappointed when they click on a link leading to a site with "little substantive content and that is covered in disruptive, shocking or malicious ads," Facebook said. The firm uses artificial intelligence to detect websites that contain this so-called ad farm content. In addition to blocking ads for financial scammers, Facebook will also block ads for sites that promote hate speech, violence against women, terrorism, child exploitation and other illegal activities.
Facebook has promised to protect users from "financially-motivated spammers" with its latest news feed update, according to a statement by the social media giant. The change comes after community members reported feeling disappointed when they click on a link leading to a site with "little substantive content and that is covered in disruptive, shocking or malicious ads," Facebook said. The firm uses artificial intelligence to detect websites that contain this so-called ad farm content. Once identified, disruptive posts will appear farther down in users' feeds and won't be eligible to become Facebook ads.