Snapchat is urging marketers to bundle their ads in "sequenced messages" on its Discover section to tell a single story that engages users, according to a spokesperson. The premium price service, which is not available through Snapchat's Ads API, cuts a single 30-second ad into three 10-second spots that are shown consecutively and make up a sequential story. m/Six president Johnson, who has used sequenced messages, said it not only allowed her to retarget users, but also "creates a better engagement".
Snapchat is urging marketers to bundle their ads in "sequenced messages" on its Discover section to tell a single story that engages users, according to a spokesperson. The premium price service, which is not available through Snapchat's Ads API, cuts a single 30-second ad into three 10-second spots that are shown consecutively and make up a sequential story. m/Six president Ilana Nolte, who has used sequenced messages, said it not only allowed her to retarget users, but also "creates a better engagement".