YouTube is still the main platform where people view live streams , according to a report by internet consultancy Magid , which found 25 % of respondents prefer YouTube to view live stream video compared with 24 % on Facebook Live . However , Facebook is responsible for much of the overall popularity of the format . A UBS Evidence Lab report from January found that the amount of live stream video viewed on Facebook increased from 14 % to 17 % over six months , while other platforms experienced drop - outs .
YouTube is still the main platform where people view live streams, according to a report by research consultancy Magid, which found 45% of respondents use YouTube to view live stream video compared with 24% on Facebook Live. However, Facebook is responsible for much of the increased popularity of the format. A UBS Evidence Lab report from January found that the amount of live stream video viewed on Facebook increased from 14% to 17% over six months, while other platforms experienced drop-offs.