The Google - based in - store social navigation app Waze has partnered with WPP to enable retailers to post adverts through the platform . The companies will join forces to send messages directing drivers to local retail locations when using the app , while also developing new ad formats and simplifying the process through which customers can advertise on Google . The service will launch in the UK , uk , Canada , France and Italy .
The Google-owned in-car social navigation app Waze has partnered with WPP to enable retailers to offer adverts through the platform. The companies will join forces to send messages directing drivers to local retail locations when using the app, while also developing new ad formats and simplifying the process through which clients can advertise on Google. The service will launch in the UK, US, Canada, France and Italy.