Ucar, a Chinese car-hailing app launched by China Auto Rental, China's leading car rental site, is trying to build its brand quickly in its home market by hinting at how rival Uber is illegal and potentially unsafe for passengers. Featuring the slogan “Beat U”, Ucar released a series of advertising posts on its official account on China’s popular Weibo microblogging site 23 Jan, 2018. Designed to show Ucar as a safe and reliable alternative to Uber, the adverts feature Chinese celebrities holding up signboards bearing the words “No U” (as in, No Uber).
Ucar, a Chinese car-hailing app launched by China Auto Rental, China's leading car rental site, is trying to build its brand quickly in its home market by hinting at how rival Uber is illegal and potentially unsafe for passengers. Featuring the slogan “Beat U”, Ucar released a series of advertising posts on its official account on China’s popular Weibo microblogging site yesterday. Designed to show Ucar as a safe and reliable alternative to Uber, the adverts feature Chinese celebrities holding up signboards bearing the words “No U” (as in, No Uber).