Facebook is adding video, customisable disclaimers and duplicate forms to its lead-generation mobile advertisements that will allow advertisers to save time and effort, editing specific fields across advertisement sets and campaigns, in addition to developing a solution that can automatically add leads to advertisers' MailChimp lists. The new feature was announced at the company's annual developer conference on Tuesday by CEO Mark Zuckerberg.
Facebook is adding video, customisable disclaimers and duplicate forms to its lead-generation mobile advertisements that will allow advertisers to save time and effort, editing specific fields across advertisement sets and campaigns, in addition to developing a solution that can automatically add leads to advertisers' MailChimp lists. The company has also added a range of CRM partners that can integrate with lead ads, including InfusionSoft, Sparkroom and Salesforce Marketing Cloud.