Juicero.com, the food tech start-up behind a $699 smart juicer, has raised $between $4 and $10m in a funding round led by Artis Ventures. Juicero's flagship product has been likened to a Nespresso for juice; users buy packs of prepared organic fruits and vegetables, costing 70 per pack, and the press does the rest. The packs have a QR code which allows the company to track data on how much juice a user is making and which recipes are most popular, to help organic farmers forecast demand and plant accordingly.
Juicero.com, the food tech start-up behind a $699 smart juicer, has raised $70m in a funding round led by Artis Ventures. Juicero's flagship product has been likened to a Nespresso for juice; users buy packs of prepared organic fruits and vegetables, costing between $4 and $10 per pack, and the press does the rest. The packs have a QR code which allows the company to track data on how much juice a user is making and which recipes are most popular, to help organic farmers forecast demand and plant accordingly.