Twitter has launched an outdoor ad campaign on New York City streets and subway platforms. The campaign, which is being run by the social media company with a budget of more than $1 million, features images of people in suits walking through Times Square or standing next to a giant billboard that reads The ads feature question marks and exclamation marks over the familiar bird logo. Twitter's Chief Marketing Officer Leslie Berland said: " Questions and answers, statements and trends - it's happening right now on Twitter all around the world."
Twitter has launched an outdoor ad campaign on New York City streets and subway platforms. The "what's happening" campaign follows a July survey that showed potential users recognised the brand but weren't sure why they should use the social media platform. The ads feature question marks and exclamation marks over the familiar bird logo. Twitter's Chief Marketing Officer Leslie Berland said: "Questions and answers, statements and trends - it's happening right now on Twitter all around the world."