Twitter is working with media group Dentsu Aegis Network to offer some advertisers a guaranteed number of views on video ads in a bid to make its ad product similar to a TV-style buy. The product enables brands to order a set amount of pre-roll video ads that Twitter guarantees will be seen by a target audience. In the case of Twitter, this means it can guarantee an audience for any given tweet or post and then sell those viewers more ads. Although rivals Facebook, Instagram and Snapchat are developing video ad capabilities, Twitter is the only other platform with a pre-roll product similar to YouTube.
Twitter is working with media group Dentsu Aegis Network to offer some advertisers a guaranteed number of views on video ads in a bid to make its ad product similar to a TV-style buy. The product enables brands to order a set amount of pre-roll video ads that Twitter guarantees will be seen by a target audience. Video ad views will be counted according to Media Ratings Council standards and confirmed by third parties. Although rivals Facebook, Instagram and Snapchat are developing video ad capabilities, Twitter is the only other platform with a pre-roll product similar to YouTube.