Within the ad industry much attention is given to fraud, viewability, and more recently ad-blocking, but brand safety is another troubling issue that can seriously damage marketers reputations. The most common form of fraud in online advertising involves fake or misleading content being placed on a website by an external source. One way this can be solved is to get marketers to work with the technology partners to vet potentially inappropriate placements. This ensures that brands are not wasting their money on ads that will be placed next to disturbing content.
Within the ad industry much attention is given to fraud, viewability, and more recently ad-blocking, but brand safety is another troubling issue that can seriously damage marketers reputations. Marketers need to make sure that ads are placed alongside relevant content, not toxic content that can damage the brand value. One way this can be solved is to get marketers to work with the technology partners to vet potentially inappropriate placements. This ensures that brands are not wasting their money on ads that will be placed next to disturbing content.