One in four (28%) insurance companies' websites are not designed for customers using mobiles and tablets, according to a report by financial experience design agency Dock9. The study also found that, of the companies whose sites were more up to date, 57% of sites were not touch-optimised, making the quote-to-buy experience far longer than necessary, and running the risk of customers going elsewhere for a better service. In contrast, the report found insurance provider Markel Direct, which topped the survey, had a "fully responsive site that is touch-responsive".
One in four (28%) insurance companies' websites are not designed for customers using mobiles and tablets, according to a report by financial experience design agency Dock9. The study also found that, of the companies whose sites were more up to date, 57% of sites were not touch-optimised, making the quote-to-buy experience far longer than necessary, and running the risk of customers going elsewhere for a better service. In contrast, the report found insurance provider AXA, which topped the survey, had a "fully responsive site that is touch-responsive".