According to figures from June , Internet sales in China reached 668 million , of which , 594 million were using mobile devices . As a whole digital media in China is transforming , with brands and marketers looking to penetrate a rapidly growing digital advertising landscape . according to GroupM ’s most recent forecasts , this year , China ’s online advertising market is set to grow by 36 % . Nils Roehrig , Chief Digital Officer for GroupM , believes that China 's ad market is growing rapidly due to : Chinese people being more open to change than westerners ; the digitalisation of China 's lifestyle , which is implemented into marketing schemes like the ' Internet plus ' concept ; and that the growth of consumer goods and online purchases remains high .
According to figures from June, Internet users in China reached 668 million, of which, 594 million were using mobile devices. As a result digital media in China is transforming, with brands and marketers looking to penetrate a rapidly growing digital advertisement landscape. According to GroupM’s most recent forecasts, this year, China’s online advertising market is set to increase by 36%. Nils Roehrig, Chief Digital Officer for GroupM, said that China's ad market is growing rapidly due to: Chinese people being more open to change than westerners; the digitalisation of China's lifestyle, which is implemented into Government schemes like the 'Internet plus' concept; and that the growth of consumer goods and online purchases remains high.