Google's ranking algorithm is showing higher intelligence, meaning that marketers should not just focus on universal ranking techniques to optimise content, according to Searchmetrics. Research showed that Google can now more accurately determine search intention behind phrases or keywords. The company has also been working with the US Department of Homeland Security and other government agencies in order to improve its ability to identify terrorist content online. Other tips include designing a slightly bigger web page and avoiding hosting ads.
Google's ranking algorithm is showing higher intelligence, meaning that marketers should not just focus on universal ranking techniques to optimise content, according to Searchmetrics. Research showed that Google can now more accurately determine search intention behind phrases or keywords. As such, retail and e-commerce sites should keep content short and well-structured; organise their page with menus and internal links; and make sure the checkout feature is highly visible. Other tips include designing a slightly bigger web page and avoiding hosting ads.