Digital advertising revenues in the US increased by 23.1% in H1 2018 to $13.1bn, according to an Interactive Advertising Bureau report. This was $9bn more than H1 2017 and set digital on course to pass $100bn in yearly ad revenues for the first time. Social media ad revenues increased 38% to $49.5bn over the half, meaning they are likely to exceed 2017’s total ad revenues. Video advertisements' share of revenues is catching up with that of search engines, growing 34.8% to reach $7bn. Spending on traditional media is falling as industry and consumer focus shifts to digital.
Digital advertising revenues in the US increased by 23.1% in H1 2018 to $49.5bn, according to an Interactive Advertising Bureau report. This was $9bn more than H1 2017 and set digital on course to pass $100bn in yearly ad revenues for the first time. Social media ad revenues increased 38% to $13.1bn over the half, meaning they are likely to exceed 2017’s total ad revenues. Video advertisements' share of revenues is catching up with that of search engines, growing 34.8% to reach $7bn. Spending on traditional media is falling as industry and consumer focus shifts to digital.