Kantar has introduced four big data and AI-based products designed to help companies measure the success of marketing campaigns more effectively. The first is a new suite called “Big Data for Brands,” which will be available in early 2017. Balanced Attribution enables marketers to identify the ideal mix between online and offline channels, while Enhanced Visual Analytics analyses social media imagery to offer insights into how products and brands are represented broadly within culture.
Kantar has introduced four big data and AI-based products designed to help companies measure the success of marketing campaigns more effectively. Context Lab is a platform designed to address how content performs across different media environments, while Creative Transport assesses how campaigns designed for one country perform in other markets. Balanced Attribution enables marketers to identify the ideal mix between online and offline channels, while Enhanced Visual Analytics analyses social media imagery to offer insights into how products and brands are represented broadly within culture.