When it came to what you could expect from a KFC restaurant, the clue used to be in the name. Not any more, as the fast food chain trials a vegan burger in the UK from next week. The company is trumpeting the Imposter as a "triumph of deception... delivering on taste, crunch and succulence". Like the chain's other burgers, it will be coated in Colonel's famous secret recipe. Unlike the rest the recipe will surround a fillet made from Quorn. The the Imposter will be trialled for four weeks from 17 June at restaurants in London, Bristol and Birmingham. A new vegetarian creation is also being introduced from 15 July - the Southern Fritter Stacker, which will be available as a burger, wrap and with rice. Victoria Robertson, chief vegetable enthusiast at KFC UK & Ireland said: "We know… it's unfair. Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we've worked hard to perfect The Imposter - a vegan burger that the Colonel would be proud of." Tony Davison, head of global foodservice & QSR at Quorn said "we couldn't believe it either... but we've done it". He said Quorn has worked with KFC to create a "bespoke Quorn fillet that does the Colonel's recipe justice". PETA's director of vegan projects, Dawn Carr, director of vegan corporate projects at PETA called it "game-changing". "We're confident it will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvellous!" The new products could be a way to keep punters happy if the company is hit by a shortage of chicken again, after supply problems forced stores to close in February last year. Obviously not everyone was happy. One man named Mitch wrote on Twitter: "If you want a vegan burger go to a vegan restaurant and leave KFC alone". While a woman wrote: "Can't wait to see grown men throwing a hissy fit over the new KFC vegan burger." The Imposter, on its own, will cost £2.99 - £3.49 with a drink. The Imposter wrap with a drink is £3.99 and the Imposter salad with a drink is £3.79. Restaurants taking part in the trial are: Bristol - Fishponds Bristol Bradley Stoke Bristol - Winterstoke Road Bristol - Eastgate Retail Park Bristol - Avonmeads Retail Park Bristol - Shield Retail Park Bristol - Keynsham Bristol - Hengrove Leisure Park Bristol - The Venue Cribbs Causeway Birmingham - Great Bridge Retail Pk Bloxwich - Leamore Lane Cannock - Orbital Retail Park Tamworth - Ventura Retail Park Tyburn - Kingsbury Road Walsall - Junction 10 M6 Services Walsall - Park Street Dudley - Merry Hill Food Court Stourbridge - St Johns Road Dudley - Merry Hill Drive Thru London - Gloucester Road
The fast food chain is trialling a vegan burger made from Quorn fillet in the UK. The “Imposter” burger pilot will run for four weeks from 17 June in Birmingham, Bristol and London. Mitch, director of vegan corporate projects at animal rights group PETA, called the product “game-changing”. From 15 July, a new vegetarian product called the Southern Fritter Stacker will also be available at KFC as a burger, wrap or with rice.