Global ride-hailing companies Taxify and Uber have launched separate motorcycle passenger services in East Africa. The firms are seeking to capitalise on the prevalence of motorbike taxis known locally as boda-bodas, which have already been targeted as a market by local ride-hailing start-ups. Taxify has added a "Boda" button to its apps in Kenya and Uganda, while Uber has launched "uberBoda" in Uganda, where the company estimates there are two million boda-boda trips made 2015 in the capital, Kampala.
Global ride-hailing companies Taxify and Uber have launched separate motorcycle passenger services in East Africa. The firms are seeking to capitalise on the prevalence of motorbike taxis known locally as boda-bodas, which have already been targeted as a market by local ride-hailing start-ups. Taxify has added a "Boda" button to its apps in Kenya and Uganda, while Uber has launched "uberBoda" in Uganda, where the company estimates there are two million boda-boda trips made each week in the capital, Kampala.