Ad fraud is the industry's biggest issue for both publishers and marketers, according to studies by ROI. The UK-based company found that 33% of marketers are concerned by ad fraud, 26% by brand safety, 21% by viewability, 17% by transparency and 3% by geocompliance. A total of 44% of publishers see ad fraud as their greatest problem, followed by transparency (19%), brand safety (18%), viewability (15%) and geocompliance (4%).
Ad fraud is the industry's biggest issue for both publishers and marketers, according to studies by Infectious Media. The UK-based company found that 33% of marketers are concerned by ad fraud, 26% by brand safety, 21% by viewability, 17% by transparency and 3% by geocompliance. A total of 44% of publishers see ad fraud as their greatest problem, followed by transparency (19%), brand safety (18%), viewability (15%) and geocompliance (4%).