Paytm Mall , the e - commerce business of Indian financial services firm Paytm , has been valued at almost $ 2bn after a $ 445 million investment from banks and Alibaba . Investing $ 400 m and $ 500 m , Softbank and Alibaba 's stakes in retail Mall increase to 53 % and 46 % respectively . retail Mall is looking to rival Flipkart and Amazon , using an easy - to - inline approach and its parent company 's payments ecosystem to target India 's 15 million offline retailers .
Paytm Mall, the e-commerce business of Indian financial services firm Paytm, has been valued at almost $2bn after a $445m investment from Softbank and Alibaba. Investing $400m and $45m, Softbank and Alibaba's stakes in Paytm Mall increase to 21% and 46% respectively. Paytm Mall is looking to rival Flipkart and Amazon, using an offline-to-inline approach and its parent company's payments ecosystem to target India's 15 million offline retailers.