USA Today is introducing custom ad formats to its online newspaper portfolio. Called Paramount, these ads are dubbed "the display ad, but better" by USA Today Network vice-president of ad innovations Burkett. The new ad formats consist of three types of video ads, a carousel and a static version. Advertisers will be able to provide the ads' components, with the publisher putting everything together for them.
USA Today is introducing custom ad formats to its online newspaper portfolio. Called Paramount, these ads are dubbed "the display ad, but better" by USA Today Network vice-president of ad innovations Jeff Burkett. The new ad formats consist of three types of video ads, a carousel and a static version. Advertisers will be able to provide the ads' components, with the publisher putting everything together for them.