LinkedIn is the most effective B2B social network, and now its mobile app has received some much-needed upgrades to improve usability. "We've not only rebuilt the new Flagship app from scratch, but we have taken everything you love and more to develop a mobile experience that is more intuitive, smarter and dramatically simplifies your LinkedIn experience," according to a LinkedIn blog post. "We know time is scarce, so we made it as easy as possible for you to connect to your professional network and stay informed about the conversations and content most relevant to you." Users' content feeds have been updated to include the most relevant information, and LinkedIn will be asking users about what content they are interested in, and over time users will be able to also unfollow things that are less valuable to them. The new "Me" feature represents a user's professional brand. "This is where you can see all things about you—who's viewed your profile, who is commenting on, or sharing your posts," according to LinkedIn. "It also offers the most intuitive way of updating your profile that we have ever had, so you can easily spruce up your professional profile to keep things fresh." The "My Network" daily briefing summarizes what's happening in a user's professional network so they can easily see people they may know, new posts from their network, and suggestions to keep connected. While the functional and cosmetic updates are a big improvement, it will be up to LinkedIn users to determine whether the app will be useful in the long run. "But the fact that LinkedIn's app now looks modern and pleasant to use might not matter—not if that doesn't convince people to start using it more often, and fundamentally change how people think about their LinkedIn account," Fortune reported. For more: - Read LinkedIn's blog post - See the story at Fortune - Read this TechCrunch story - See this VentureBeat article Related articles: How to improve marketing in LinkedIn LinkedIn Groups can pay off for B2B marketers LinkedIn is revamping app to boost engagement LinkedIn launches standalone messaging app Lookup
LinkedIn has provided users with an upgraded mobile app , which provides a more intuitive , smarter and dramatically simplifies your LinkedIn experience , according to the company . A user 's content feeds will now show the most relevant information , and the company plans to find out what content a user finds interesting , allowing them over time to unfollow things they are not interested in . The new ' Me ' feature allows users to see " who 's reading your blog , who is commenting on , or sharing your posts , " and the " My Network " daily briefing feature provides the user with a summarised overview of what is happening in their professional network , so they can be kept up to date .