German car maker Audi has launched an augmented reality (AR) app that allows users to view one of four models at actual size. Øyvind Skovli, Norway's Audi communications director, said although the app is primarily about promoting awareness, it could be expanded to feature more models, including prototypes, and could change how cars are sold in the future. BMW recently ran AR ads on Snapchat in an effort to engage younger drivers.
German car maker Audi has launched an augmented reality (AR) app that allows users to view one of four models at actual size. Øyvind Rognlien Skovli, Norway's Audi communications director, said although the app is primarily about promoting awareness, it could be expanded to feature more models, including prototypes, and could change how cars are sold in the future. BMW recently ran AR ads on Snapchat in an effort to engage younger drivers.