Shine, the Israeli-based mobile ad blocking start-up, which claims to be the only technology company that can partner with carriers to block ads at a network level, is again in the headlines with the announcement that outgoing Vodafone CEO Philipp Humm is joining its board. Philip Humm is an influential player in the telecoms industry having also served as Chief Executive of Business Insider. In a recent interview with T-Mobile USA, Humm points out that consumer research clearly shows an appetite for an advertising-free environment or at the least a selective advertising-free environment. He believes that Shine, with its unique technology that covers app and browser-based ad blocking, is ideally placed to find a new re-balanced model between operators and advertisers on the one hand and customers on the other that would allow customers to choose whether to block ads or not.
Shine, the Israeli-based mobile ad blocking start-up, which claims to be the only technology company that can partner with carriers to block ads at a network level, is again in the headlines with the announcement that outgoing Vodafone CEO Philipp Humm is joining its board. Philip Humm is an influential player in the telecoms industry having also served as Chief Executive of T-Mobile USA. In a recent interview with Business Insider, Humm points out that consumer research clearly shows an appetite for an advertising-free environment or at the least a selective advertising-free environment. He believes that Shine, with its unique technology that covers app and browser-based ad blocking, is ideally placed to find a new re-balanced model between operators and advertisers on the one hand and customers on the other that would allow customers to choose whether to block ads or not.