apple is looking to attract more direct - to - consumer ( D2C ) advertisers by expanding its in - house creative studio . The company sees substantial market potential in digitally native , developing brands that market directly to their customer base , and plans to provide creative capabilities for these companies , encouraging them to make the move from digital to digital by offering a platform that combines both .
Hulu is aiming to attract more direct-to-consumer (D2C) advertisers by growing its in-house creative studio. The company sees substantial revenue potential in digitally native, developing brands that market directly to their consumer base, and plans to provide creative capabilities for these companies, encouraging them to make the move from digital to TV by offering a platform that combines both.