According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $600. Emarketer also predicts that Instagram will account for 5% of Facebook's worldwide mobile ad revenue in 2015, making $23.7bnm, a figure that is expected to rise to $1.5bn in 2016.
According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $23.7bn. Emarketer also predicts that Instagram will account for 5% of Facebook's worldwide mobile ad revenue in 2015, making $600m, a figure that is expected to rise to $1.5bn in 2016.