Toluna, a consumer intelligence provider, has issued a new report highlighting consumer desire to support brands that protect the environment. The report, which surveyed 1,000 US consumers, follows on the heels of the recent UN Climate Action Summit and simultaneous Global Climate Strikes, found that the importance and perception of sustainability among consumers is increasing. The research confirmed 37% of consumers are seeking out and willing to pay up to 5% more for environmentally friendly products and are actively changing their shopping behavior to do so. At a time where consumer attention to the environment is heightened, and more than half of respondents of all ages declared that they are either “very” or “extremely” environmentally conscious, the Toluna 2019 Sustainability Report found that respondents expect companies to do their part to help solve the climate crisis. Fifty-one percent of respondents said that companies creating more eco-friendly processes is more important to changing consumer behavior than government or local regulations. Thirty-four percent of respondents feel that it is very likely that concerns about environmentally friendly packaging will continue to grow over the next year and flag the next potential materials to be reconsidered by manufacturers will include foam packaging (42%), single-use drink containers (39%) and plastic rings (35%). We are currently accepting submissions for the 2020 Environment + Energy Leader Awards. Learn more here.
Many consumers are changing shopping habits for environmentally friendly products, with 37% willing to pay 5% more for brands which protect the environment, according to a report from consumer intelligence agency Toluna. Half of the 1,000 consumers surveyed reported to be 'very' or 'extremely' environmentally conscious, while 51% believe companies becoming more eco-friendly is more important than government regulations. The survey also found that people in Germany and France were most likely to say they would buy products made by sustainable companies, but only about half said it was because of their environmental stance.