WPP suffered its worst revenue growth since 2009 last year. Other big agencies, such as Omnicom and Publicis, struggled with challenges such as the threat from consultancies and in-house media management and content production. WPP CEO Sir Martin Sorrell claims WPP has a win/loss ratio of five when competing with consulting firms like Accenture and Deloitte, which seek to make gains in the consultancy and technology side of advertising. WPP dismissed Google and Facebook as a threat, having spent $7bn with the duopoly in 2017. However, some big brands, like Adidas, are already working with them directly.
WPP suffered its worst revenue growth since 2009 last year. Other big agencies, such as Omnicom and Publicis, struggled with challenges such as the threat from consultancies and in-house media management and content production. WPP CEO Sir Martin Sorrell claims WPP has a win/loss ratio of 50/30 when competing with consulting firms like Accenture and Deloitte, which seek to make gains in the consultancy and technology side of advertising. WPP dismissed Google and Facebook as a threat, having spent $7bn with the duopoly in 2017. However, some big brands, like Adidas, are already working with them directly.