Hyperlocal news network Patch, owned by Hale Global, is set for its third successive year of profitability with its approach of making small advertisers use its self-service tools to promote themselves. It has also developed user feedback through Net Promoter Scores (NPS). Paid posts through the DIY system have risen just 5 percent with repeat customers rising by three times in a year. While NPS is used in many consumer sectors, Patch is also using it to measure feedback from its editorial offering. Now the firm plans to expand the DIY product range.
Hyperlocal news network Patch, owned by Hale Global, is set for its third successive year of profitability with its approach of making small advertisers use its self-service tools to promote themselves. It has also developed user feedback through Net Promoter Scores (NPS). Paid posts through the DIY system have risen 300% with repeat customers rising by three times in a year. While NPS is used in many consumer sectors, Patch is also using it to measure feedback from its editorial offering. Now the firm plans to expand the DIY product range.