Bloomberg has revealed that its digital advertising revenue rose by 15% in 2018, amid a challenging environment for news media. In a company-wide memo, Bloomberg media CEO Justin B Smith cited innovative formats and initiatives for the growth, which included the launch of a paywall, a scheme aimed at increasing the number of women in the company’s newsrooms and an award for its Twitter news network. The company said it now had more than 1 million unique monthly visitors to Bloomberg.com, up from about 740,000 daily visitors.
Bloomberg has revealed that its digital advertising revenue rose by 15% in 2018, amid a challenging environment for news media. In a company-wide memo, Bloomberg media CEO Justin B Smith cited innovative formats and initiatives for the growth, which included the launch of a paywall, a scheme aimed at increasing the number of women in the company’s newsrooms and an award for its Twitter news network. Overall, the company saw YoY revenue growth of 16% in 2018, while new digital ad formats grew 44%.