Asia Media Exchange (AsiaMX) has announced a deal with Dentsu Aegis Network (DAN) to bring programmatic advertising to Thailand. The state will be the first country on the continent to embrace the format. Under the agreement, Dentsu Aegis Network's clients will be the first to have access to high-value, 'first-look' advertising assets via an automated platform. In addition to its existing partnership in Thailand, Dentsu Aegis Network (ADN) and ADN Thailand are also working together for the launch of new digital media platforms across Southeast Asia.
Asia Media Exchange (AsiaMX) has announced a deal with Dentsu Aegis Network (DAN) to bring programmatic advertising to Thailand. The state will be the first country on the continent to embrace the format. Under the agreement, Dentsu Aegis Network's clients will be the first to have access to high-value, 'first-look' advertising assets via an automated platform. Asia MX offers programmatic advertising assets from pay per view networks via an algorithm-based platform.