The BBC is experimenting with using six-minute audio clips taken from its BBC Stories video content as a way to broaden its audience and reach younger, underserved listeners. In the first of two experiments in which it will use six minutes of audio, the broadcaster has used them for an interview with comedian Russell Brand on his new show “Talking Heads.”
The BBC is experimenting with using six-minute audio clips taken from its BBC Stories video content as a way to broaden its audience and reach younger, underserved listeners. BBC Stories editor Jeremy Skeet said the corporation wanted to recirculate "evergreen" content in "different forms and formats", but some analysts were sceptical about the success of audio on social media, where a lot of content is muted and ad support was limited.