AccorHotels plans to invest €475m ($529m) in smart tourism services, in an effort to improve customer experiences, according to its Chief Digital Officer Accor. The company will spend €250m upgrading its facilities to accommodate “augmented hospitality”, with an additional €225m budgeted for digital transformation. Smart tourism allows travellers to increase their communication and interaction through the use of smart devices.
AccorHotels plans to invest €475m ($529m) in smart tourism services, in an effort to improve customer experiences, according to its Chief Digital Officer Maud Bailly. The company will spend €250m upgrading its facilities to accommodate “augmented hospitality”, with an additional €225m budgeted for digital transformation. Smart tourism allows travellers to increase their communication and interaction through the use of smart devices.