Amazon ’s advertising revenue continues to grow with more products , sponsored ads and headline search ads , thanks to reports from ad buyers . However , the cost per click is up almost 130 % for headline search ads . The company ’s ad business grew to $ 1.7bn in the last quarter of 2017 . Revenues could hit $ 3bn this year . Amazon ’s revenue was revealed in a shareholder letter , which said more than half the company ’s products came from third - party sellers and that Prime had 10 million customers .
Amazon’s ad revenue continues to grow with more products, sponsored products and headline search ads, according to reports from ad buyers. However, the cost per click is up almost 130% for headline search ads. The company’s ad business grew to $1.7bn in the last quarter of 2017. Revenues could hit $3bn this year. Amazon’s growth was revealed in a shareholder letter, which said more than half the company’s products came from third-party sellers and that Prime had 100 million customers.