Apple is reportedly offering a new mobile advertising platform to the likes of Pinterest and Snap, following the success of its App Store promotional search results programme. Insiders claimed it brought in revenues of almost $1bn last year, while Forrester analyst Susan Bidel said Apple's launch of an in-app ad business, which included specific opt-in consent, could safeguard its reputation as a protector of consumer data. The company has also been working on ways for advertisers to target users with ads that are relevant to their interests, such as those aimed at people who have recently bought something online.
Apple is reportedly offering a new mobile advertising platform to the likes of Pinterest and Snap, following the success of its App Store promotional search results programme. Insiders claimed it brought in revenues of almost $1bn last year, while Forrester analyst Susan Bidel said Apple's launch of an in-app ad business, which included specific opt-in consent, could safeguard its reputation as a protector of consumer data. Apple's previous foray into the sector, iAd, was launched in 2010 but deemed a failure by 2016.