Research by chocolatier Thorntons has found 57% of British women now own a piece of pearl jewellery, up from 4% in 2017. The study said one in five women acquired their first piece of pearl jewellery in the past six months and a third of the next six months have purchased a pearl accessory in the past six months. It is thought royal duchesses Kate and Meghan could be behind the jewel's soaring popularity, with 13% of women saying they were influenced by the royals. When asked, 30% of women said they would buy pearls in 18-24 year-olds.
Research by chocolatier Thorntons has found 57% of British women now own a piece of pearl jewellery, up from 4% in 2017. The study said one in five women acquired their first piece of pearl jewellery in the past six months and a third of 18-24 year-olds have purchased a pearl accessory in the past six months. It is thought royal duchesses Kate and Meghan could be behind the jewel's soaring popularity, with 13% of women saying they were influenced by the royals. When asked, 30% of women said they would buy pearls in the next six months.