Amazon has partnered with Morrisons supermarket to launch a fresh food delivery service, AmazonFresh, including Morrisons products, as well as branded items from Kellogg’s, Danone, Coca Cola, Walkers and Warburtons, to parts of Argos. The service is available - at an extra cost - to Amazon Prime subscribers, and sees the online retail giant taking on supermarkets Asda, Sainsbury’s and Tesco, as well as delivery service Ocado. Ajay Kavan, VP of AmazonFresh, said: “We are launching with a comprehensive offer in a limited area”, and added it would take time to refine and “improve” the service.
Amazon has partnered with Morrisons supermarket to launch a fresh food delivery service, AmazonFresh, including Morrisons products, as well as branded items from Kellogg’s, Danone, Coca Cola, Walkers and Warburtons, to parts of London. The service is available - at an extra cost - to Amazon Prime subscribers, and sees the online retail giant taking on supermarkets Asda, Sainsbury’s and Tesco, as well as delivery service Ocado. Ajay Kavan, VP of AmazonFresh, said: “We are launching with a comprehensive offer in a limited area”, and added it would take time to refine and “improve” the service.