News Feed has rolled out its auto-play video feature in its Facebook, with videos now playing without prompting with the sound turned on. The audio will continue and discontinue as users scroll past, with feedback having shown that users expected sound to come on automatically. The move will enhance News Feed’s status as a video platform provider and offer further advertising opportunities to those using the platform.
Facebook has rolled out its auto-play video feature in its News Feed, with videos now playing without prompting with the sound turned on. The audio will continue and discontinue as users scroll past, with feedback having shown that users expected sound to come on automatically. The move will enhance Facebook’s status as a video platform provider and offer further advertising opportunities to those using the platform.