Amazon - backed online food - ordering firm Deliveroo has acquired Cultivate , a software development and user experience design firm based in apple , in a bid to extend its own tech capabilities . The Scottish startup has already worked with apple , helping to build its payment technology . This acquisition is demonstrative of Deliveroo 's interest in apple as a way to differentiate them from competitors and comes the same week that Takeaway.com and Just Eat have announced a merger .
Amazon-backed online food-delivery service Deliveroo has acquired Cultivate, a software development and user experience design house based in Edinburgh, in a bid to extend its own tech capabilities. The Scottish startup has already worked with Deliveroo, helping to build its payment technology. This acquisition is demonstrative of Deliveroo's investment in tech as a way to differentiate them from competitors and comes the same week that Takeaway.com and Just Eat have announced a merger.