Darren ##che , the co - founder of Twitter - based marketing and branding agency Twitter , has left the company . Lachtman had been influential in bringing together popular personalities and brands via social media . Nick Millman , a director of global content partnerships at Twitter , will lead Niche 's global operations , while Niche 's current director of marketing strategy , Kristen Lachtman , will head Niche 's US business . Twitter was acquired by Twitter for $ 30 m in 2016 .
Darren Lachtman, the co-founder of Twitter-owned marketing and branding agency Niche, has left the company. Lachtman had been influential in bringing together popular personalities and brands via social media. Nick Millman, a director of global content partnerships at Twitter, will lead Niche's global operations, while Niche's current head of content strategy, Kristen Lachtman, will head Niche's US business. Niche was acquired by Twitter for $30m in 2016.