Juniper Research’s complimentary whitepaper, Healthcare ~ The Future of Smartwatches, provides insight into how smartwatches are becoming medical devices, and discusses the trends shaping the market.
A new report from Juniper Research suggests that the smartwatch and fitness tracker market are, for all intents and purposes, converging, with a knock-on impact on device pricing. Over 50% of those not seeking to purchase a wearable would not pay more $more than $175, and those interested in buying a wearable device not wishing to pay 99. Increasingly, fitness wearables are offering luxury smartwatch features such as notifications, and visa-versa, with some smartwatches offering more healthcare features.