Ad blocking efforts have shown there is an increasing loss in ad revenues . Reports predict that by next generation $ 20bn in digital ad revenue will come from the US alone . Research has shown that approximately 198 million people around the world use ad - blocking software . However , despite the bleak outlook for digital ad revenues PageFair presents technology which helps consumers recover lost revenues if the content is respectful .
Ad blocking extensions have meant there is an increasing loss in ad revenues. Reports predict that by next year $20bn in blocked ad revenue will come from the US alone. Research has found that approximately 198 million people around the world use ad-blocking software. However, despite the bleak outlook for digital ad revenues PageFair presents technology which helps websites recover lost revenues if the content is respectful.