Nanigans , a mobile Marketing Partner and member of Instagram 's Partner Program , has collected data from both the platforms to analyse the how advertising performed on the two . The data showed that click - through rates ( CTRs ) were the same on both platforms at 0.9 % , however ad costs varied . The quickest to incorporate Instagram advertising into their campaigns has been the gaming and e - commerce industries , where they have received higher CTRs . The data also showed that mobile app mobile ad performance was better on Instagram compared to others .
Nanigans, a Facebook Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. The quickest to adopt Instagram advertising into their campaigns has been the gaming and e-commerce industries, where they have received higher CTRs. The data also found that mobile app install ad performance was better on Instagram compared to Facebook.