Pinterest's maximum-width video ad format is now available to all advertisers after successful testing. The larger-than-usual "Promoted Video at max. width" format lets ads span across the site's two-column grid and in search on mobile. UK retailer John Lewis is said to have seen a 22% rise in ad awareness, and 12.6% increase in buying intent, having tested the wider ad format. Meanwhile, Adidas reported a 33% increase in awareness among users who saw its World Cup ad campaign, which used the new feature.
Pinterest's maximum-width video ad format is now available to all advertisers after successful testing. The larger-than-usual "Promoted Video at max. width" format lets ads span across the site's two-column grid and in search on mobile. UK retailer John Lewis is said to have seen a 22% rise in ad awareness, and 33% increase in buying intent, having tested the wider ad format. Meanwhile, Adidas reported a 12.6% increase in awareness among users who saw its World Cup ad campaign, which used the new feature.