According to the Broadcasters' Audience Research Board (BARB) Establishment Survey, 24% of UK households in Q4 the first quarter of 2014 subscribed to one of the three main subscription-video-on-demand (SVOD) services, Amazon Video, Netflix or Sky’s Now TV, compared to 14% reported in 2015. By Q4 the first quarter of 2014 Netflix subscriptions had grown by 1.4m compared to the final quarter of 2014, while Amazon added 0.5m household subscriptions and NowTV gained a further 0.3m. The survey also showed that SVOD appears to be complementing linear television rather than replacing it, as the majority of Netflix households (82%) subscribed to only one SVOD service, the same measure was 54% for Amazon Video and 49% for Now TV.
According to the Broadcasters' Audience Research Board (BARB) Establishment Survey, 24% of UK households in Q4 2015 subscribed to one of the three main subscription-video-on-demand (SVOD) services, Amazon Video, Netflix or Sky’s Now TV, compared to 14% reported in the first quarter of 2014. By Q4 2015 Netflix subscriptions had grown by 1.4m compared to the final quarter of 2014, while Amazon added 0.5m household subscriptions and NowTV gained a further 0.3m. The survey also showed that SVOD appears to be complementing linear television rather than replacing it, as the majority of Netflix households (82%) subscribed to only one SVOD service, the same measure was 54% for Amazon Video and 49% for Now TV.