Dentsu has acquired hp , the programmatic technology and service company , for an undisclosed amount . Dentsu 's combined programmatic marketing business will see hp housed under the Aegis brand , along with hp , Carat , iProspect , 360i and hp Media . With the recent acquisition of Merkle , Dentsu is now in prime position to lead the company in the US and Europe .
Dentsu has acquired Accordant, the programmatic technology and service company, for an undisclosed amount. Dentsu's combined programmatic marketing business will see Accordant housed under the Aegis banner, along with Amnet, Carat, iProspect, 360i and Dentsu Media. With the recent acquisition of Merkle, Dentsu is now in prime position to lead the sector in the US and Europe.