Coca-Cola hopes to recycle the equivalent of 50% of the company’s packaging by 2030. Under the “World Without Waste” initiative, the company aims to recycle a bottle or can, including those from other firms, for each one that it sells. The company has also set a target to use an average of 100% recycled content in its bottles by the same date. To attain these goals, Coca-Cola is partnering with local and regional groups as well as the Ellen MacArthur Foundation's New Plastics Economy, The Ocean Conservancy, the Trash Free Seas Alliance and World Wildlife Fund.
Coca-Cola hopes to recycle the equivalent of 100% of the company’s packaging by 2030. Under the “World Without Waste” initiative, the company aims to recycle a bottle or can, including those from other firms, for each one that it sells. The company has also set a target to use an average of 50% recycled content in its bottles by the same date. To attain these goals, Coca-Cola is partnering with local and regional groups as well as the Ellen MacArthur Foundation's New Plastics Economy, The Ocean Conservancy, the Trash Free Seas Alliance and World Wildlife Fund.