The consumer market for on-board diagnostics dongles is overcrowded and won't reach its potential unless they find solutions that add value in a broader, more complex context, according Liz Slocum Jensen, founder of connected-car start-up, Road Rules. "The automotive industry has been very slow to embrace the Internet of Things, but it will be interesting to see how this plays out over time," she said.
The consumer market for on-board diagnostics dongles is overcrowded and won't reach its potential unless they find solutions that add value in a broader, more complex context, according Liz Slocum Jensen, founder of connected-car start-up, Road Rules. Insurance, security, in-vehicle Wi-Fi, and fleet management will be the main drivers that keep dongles on track to reach the $1.6bn a year market predicted by Frost & Sullivan for 2020.