Nanigans, a Facebook Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. According to the report, Instagram charges $0.99 for each click while Facebook charges $1.99. The data also found that mobile app install ad performance was better on Instagram compared to Facebook.
Nanigans, a Facebook Marketing Partner and member of Instagram's Partner Program, has collected data from both the platforms to analyse the how advertising compares on the two. The data found that click-through rates (CTRs) were the same on both platforms at 0.9%, however ad costs varied. The quickest to adopt Instagram advertising into their campaigns has been the gaming and e-commerce industries, where they have received higher CTRs. The data also found that mobile app install ad performance was better on Instagram compared to Facebook.