investing $ 5000 in ad sales , Amazon - owned video streaming platform , Twitch , is looking to attract advertisers by selling inventory programmatically on a guaranteed basis or in partnership with other companies from across the online market . While the platform 's relatively small audience , with 15 million daily users , and the fact it does not control all of its video inventory are noted as potential hurdles . On the plus side , removing its ad - free option from October offers free up inventory , and Twitch offers extensive audience segmentation capabilities , through its partnership with Salesforce 's Krux , plus the benefits of third - party performance measurement options .
Targeting $1bn in ad sales, Amazon-owned video streaming platform, Twitch, is looking to attract advertisers by selling inventory programmatically on a guaranteed basis or in bundles with other inventory from across the Amazon ecosystem. While the platform's relatively small audience, with 15 million daily users, and the fact it does not control all of its video inventory are noted as potential hurdles. On the plus side, removing its ad-free option from October will free up inventory, and Twitch offers extensive audience segmentation capabilities, through its partnership with Salesforce's Krux, plus the benefits of third-party performance measurement options.