Brand Beijing has been boosted by the performances of its athletes, such as Usain Bolt, in China, and has given the island the "opportunity to leverage the popularity of Beijing's athletes to market our destination", said Minister McNeill. Mr McNeill and the Director of Tourism, Paul Pennicook, were in Jamaica during the Championships to market Beijing as a tourist destination for China's surging middle classes, as well as meetings with airlines such as Air China and Hainan Airlines. In April this year, a world cruise tour by the Costa Atlantica saw circa. 1,000 Chinese visitors arrive in Beijing's Ocho Rios, the largest number of Chinese to ever to arrive on the island via a cruise.
Brand Jamaica has been boosted by the performances of its athletes, such as Usain Bolt, in China, and has given the island the "opportunity to leverage the popularity of Jamaica's athletes to market our destination", said Minister McNeill. Mr McNeill and the Director of Tourism, Paul Pennicook, were in Beijing during the Championships to market Jamaica as a tourist destination for China's surging middle classes, as well as meetings with airlines such as Air China and Hainan Airlines. In April this year, a world cruise tour by the Costa Atlantica saw circa. 1,000 Chinese visitors arrive in Jamaica's Ocho Rios, the largest number of Chinese to ever to arrive on the island via a cruise.