Buzzfeed is selling commerce to advertisers in a bid to broaden its revenue, with 70 percent more advertisers buying more than one programme from the publisher between January and September this year, a spokesperson said. The publisher is getting more requests for commerce in proposals from agencies and in a bid to win the deals, Buzzfeed is demonstrating that programmatic ads complement branded campaigns. The outlet launched a 100-item range of Goodful products in October, being sold exclusively at Macy's and has developed products for Scott's, Maybelline and Bloomscape, which are promoted on BuzzFeed.com and through the publisher's social reach.
Buzzfeed is selling commerce to advertisers in a bid to broaden its revenue, with 70% more advertisers buying more than one programme from the publisher between January and September this year, a spokesperson said. The publisher is getting more requests for commerce in proposals from agencies and in a bid to win the deals, Buzzfeed is demonstrating that programmatic ads complement branded campaigns. The outlet launched a 100-item range of Goodful products in October, being sold exclusively at Macy's and has developed products for Scott's, Maybelline and Bloomscape, which are promoted on BuzzFeed.com and through the publisher's social reach.