Following trials around its east London depot, reports suggest Amazon Fresh could launch its fresh delivery service in the UK as soon as this month, with one supplier stating its salad bowls would be available on Amazon Fresh from 18 May. Amazon's Pantry Service already launched in the UK in 2015,and its Prime Now one-hour delivery service began its foray into the frozen food space. The new service, which is expected to cost £4.99 per delivery, will allow customers to order takeaway meals delivered straight to their door using a smartphone app. Sainsbury’s in particular is looking to reinvent its business model with the acquisition of Argos.
Following trials around its east London depot, reports suggest Amazon Fresh could launch its fresh delivery service in the UK as soon as this month, with one supplier stating its salad bowls would be available on Amazon Fresh from 18 May. Amazon's Pantry Service already launched in the UK in 2015,and its Prime Now one-hour delivery service began its foray into the frozen food space. These new UK ventures put Amazon in direct competition with Ocado and the country's biggest supermarket chains: Sainsbury’s in particular is looking to reinvent its business model with the acquisition of Argos.