Square Roots aims to teach young people across US communities how to grow their own food in an urban environment . The ##roots , co - founded by Elon Musk 's younger brother Kimbal , also seeks to highlight the importance of locally - sourced and non - processed food . Square Roots started in Brooklyn where entrepreneurs grow crops including micro - beans and strawberries in year - round hydroponic farms set up in former shipping containers . It now wants to expand its urban farming operations to cities like Chicago , Memphis , Dallas and St Louis .
Square Roots aims to teach young people across US cities how to grow their own food in an urban setting. The company, co-founded by Elon Musk's younger brother Kimbal, also seeks to highlight the importance of locally-sourced and non-processed food. Square Roots started in Brooklyn where entrepreneurs grow crops including micro-greens and strawberries in year-round hydroponic farms set up in former shipping containers. It now wants to expand its urban farming service to cities like Chicago, Memphis, Dallas and St Louis.