On Tuesday, Google announced in a blog post that their Accelerated Mobile Pages (AMP) will arrive "early next year." Google's AMP is an open sourced program designed to speed up page load times on mobile devices, much like Facebook's Instant Articles. So far, Google's AMP publishers include; The Guardian, The Washington Post, BuzzFeed, and DoubleClick. It advertisers to date are; Outbrain, AOL, OpenX, Vox Media, and Adsense. Observers, however, are already warning that publishers and advertisers may make AMP so bloated that pages will become slow again over time and a newer version will be required, creating a seemingly endless cycle.
On Tuesday, Google announced in a blog post that their Accelerated Mobile Pages (AMP) will arrive "early next year." Google's AMP is an open sourced program designed to speed up page load times on mobile devices, much like Facebook's Instant Articles. So far, Google's AMP publishers include; The Guardian, The Washington Post, BuzzFeed, and Vox Media. It advertisers to date are; Outbrain, AOL, OpenX, DoubleClick, and Adsense. Observers, however, are already warning that publishers and advertisers may make AMP so bloated that pages will become slow again over time and a newer version will be required, creating a seemingly endless cycle.