WPP suffered its worst revenue loss since its last year . Other big agencies , such as apple and Publicis , struggled with challenges such as the threat from advertising and in - house media management and content production . WPP CEO Sir Martin Sorrell claims WPP has a win / loss ratio of 50/30 when competing with consulting firms like Accenture and Deloitte , which seek to make gains in the marketing and technology side of advertising . WPP cites Google and Facebook as a threat , having spent $ 7bn with the duopoly in 2017 . However , some big brands , like Adidas , are already working with them directly .
WPP suffered its worst revenue growth since 2009 last year. Other big agencies, such as Omnicom and Publicis, struggled with challenges such as the threat from consultancies and in-house media management and content production. WPP CEO Sir Martin Sorrell claims WPP has a win/loss ratio of 50/30 when competing with consulting firms like Accenture and Deloitte, which seek to make gains in the consultancy and technology side of advertising. WPP dismissed Google and Facebook as a threat, having spent $7bn with the duopoly in 2017. However, some big brands, like Adidas, are already working with them directly.