A custom eye emoji was launched yesterday as part of the # IAmAWitness campaign , which was launched late last year to take a stand against online bullying . The premise is that when online users witness bullying they can comment on the emoji to let the bully and victim know the bullying has not gone unnoticed . The move is supported by Adobe , Goodby Silverstein & Partners , Apple , Google , Facebook , Twitter , and Johnson & Johnson , among others , and is available for internet users to download now here . " The campaign aims to activate the silent majority of kids who witness it each day , and empower them to use the eye emoji and additional creative assets to grow up , be a friend and reject bullying , ” the website Council said .
A custom eye emoji was launched yesterday as part of the #IAmAWitness movement, which was introduced late last year to take a stand against online bullying. The idea is that when online users witness bullying they can comment using the emoji to let the bully and victim know the event has not gone unnoticed. The move is supported by Adobe, Goodby Silverstein & Partners, Apple, Google, Facebook, Twitter, and Johnson & Johnson, among others, and is available for internet users to download now here. "The campaign aims to activate the silent majority of kids who witness it each day, and empower them to use the eye emoji and additional creative assets to speak up, be a friend and reject bullying,” the Ad Council said.