Snapchat is urging marketers to bundle their ads in "sequenced messages" on its Discover section to tell a single story that engages users, according to a spokesperson. The premium price service, which is not available through Snapchat's Ads API, cuts a single 30-second ad into three 10-second spots that are shown consecutively and make up a sequential story. Snap has been testing the feature for several months with some advertisers, including Procter & Gamble, but it was only recently rolled out as part of an advertising campaign by the company called "Snap Stories."
Snapchat is urging marketers to bundle their ads in "sequenced messages" on its Discover section to tell a single story that engages users, according to a spokesperson. The premium price service, which is not available through Snapchat's Ads API, cuts a single 30-second ad into three 10-second spots that are shown consecutively and make up a sequential story. m/Six president Ilana Nolte, who has used sequenced messages, said it not only allowed her to retarget users, but also "creates a better engagement".