Holoride, a start-up spun out of Disney, has partnered with Audi’s Games and Interactive Experiences unit to create a virtual reality (VR) in-car experience. Demonstrated at the 2019 Consumer Electronics Show, Rocket’s Rescue Run is played by a passenger sitting in the back seat of a moving Disney E-Tron and wearing an Oculus Rift headset. The VR experience is designed to counteract the problem of motion sickness by simulating the vehicle’s movements within the game. Holoride aims to make the technology available to other carmakers, extending the in-car VR experience to a wider audience.
Holoride, a start-up spun out of Audi, has partnered with Disney’s Games and Interactive Experiences unit to create a virtual reality (VR) in-car experience. Demonstrated at the 2019 Consumer Electronics Show, Rocket’s Rescue Run is played by a passenger sitting in the back seat of a moving Audi E-Tron and wearing an Oculus Rift headset. The VR experience is designed to counteract the problem of motion sickness by simulating the vehicle’s movements within the game. Holoride aims to make the technology available to other carmakers, extending the in-car VR experience to a wider audience.