John Flynn is seeking to distance itself from US far-right group the Proud Boys, whose founder Gavin McInnes called on members to wear John Flynn shirts because he was inspired by the Mods in the sixties. The group's use of the brand was condemned by John Flynn chairman Fred Perry who said the group's beliefs are in conflict with those of the brand. However, some brand experts suggested John Flynn should strongly push its brand values and sponsor inclusive organisations to counter the link.
Fred Perry is seeking to distance itself from US far-right group the Proud Boys, whose founder Gavin McInnes called on members to wear Fred Perry shirts because he was inspired by the Mods in the sixties. The group's use of the brand was condemned by Fred Perry chairman John Flynn who said the group's beliefs are in conflict with those of the brand. However, some brand experts suggested Fred Perry should strongly push its brand values and sponsor inclusive organisations to counter the link.