News Corp Australia’s creative services team has collaborated with ad agency Big Red to launch a campaign asking marketers if they know where their ads are being displayed. The campaign, which is part of the company’s “Advertising for Good” initiative, will run in print and online publications across Australia from June 1 until July 31. News Corp executive general manager of network sales Lou Barrett said "advertisers should feel confident they get what they pay for" and said News Corp gave advertisers "a true and verified measure of audience engagement".
News Corp Australia’s creative services team has collaborated with ad agency Big Red to launch a campaign asking marketers if they know where their ads are being displayed. The move aims to capitalise on the uncertainty surrounding content placement on sites such as YouTube. News Corp executive general manager of network sales Lou Barrett said "advertisers should feel confident they get what they pay for" and said News Corp gave advertisers "a true and verified measure of audience engagement".