Viewability rates for UK display campaigns reached Q1 levels in Q2 , with banner advertising down 1 % to 58 % , according to the latest Viewability Benchmarks report from Meetrics . Austria had the best advertising rate for Q2 at 73 % , followed by advertising at 62 % , while the international rate was 61 % . The rates of UK viewability levels for advertising campaigns are improving over the long - term , but the region needs to do more to compete with international rates , said Philipp von Hilgers , managing director at Meetrics .
Viewability rates for UK display campaigns maintained Q1 levels in Q2, with banner advertising down 1% to 58%, according to the latest Viewability Benchmarks report from Meetrics. Austria had the best viewability rate for Q2 at 73%, followed by Sweden at 64%, while the international average was 61%. The value of UK viewability levels for display campaigns are improving over the long-term, but the region needs to do more to compete with international rates, said Philipp von Hilgers, managing director at Meetrics.