Hong Kong banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. Leanne Cutts was appointed HSBC's group head of marketing last year, succeeding Chris Clark.
UK banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. Leanne Cutts was appointed HSBC's group head of marketing last year, succeeding Chris Clark.