Macy 's has debuted its new back - to - school app that features shoppable commercials via Snapchat and a video - sharing challenge on TikTok . Macy 's , as sponsors of Snapchat 's original series " The Dead Girls Detective Agency " , will be integrating products into the show , while the Snapchat app will feature non - skippable advertisements with a " swipe up to shop " option . The retailer worked with creative agency Major Behaviour to create an " app Brand New Challenge " for TikTok , that challenges users to share their style . This promotion shows Macy 's is continuing to diversify its marketing tactics , after using brand branding in a May campaign .
Macy's has debuted its new back-to-school campaign that includes shoppable commercials via Snapchat and a video-sharing challenge on TikTok. Macy's, as sponsors of Snapchat's original series "The Dead Girls Detective Agency", will be integrating products into the show, while the Snapchat app will feature non-skippable advertisements with a "swipe up to shop" option. The retailer worked with creative agency Major Behaviour to create an "All Brand New Challenge" for TikTok, that challenges users to share their style. This promotion shows Macy's is continuing to diversify its marketing tactics, after using Pinterest Pincodes in a May campaign.