Music streaming app Spotify and genealogy company Ancestry are to jointly create playlists of songs based on a user's DNA test results. The collaboration will allow Ancestry users to explore "the soundtrack of their heritage" as revealed by an examination of their genetic background, said Spotify's Global Head of Partner Solutions, Danielle Lee. Lee told Mashable that the partnership is part of a larger effort for both companies "to help people discover music they might not have heard before."
Music streaming app Spotify and genealogy company Ancestry are to jointly create playlists of songs based on a user's DNA test results. The collaboration will allow Ancestry users to explore "the soundtrack of their heritage" as revealed by an examination of their genetic background, said Spotify's Global Head of Partner Solutions, Danielle Lee. Ancestry EVP Vineet Mehra said music is an "obvious way" for people to experience their culture.