Amazon has partnered with Morrisons supermarket to launch a fresh food delivery service, AmazonFresh, including Morrisons products, as well as branded items from Kellogg’s, Danone, Coca Cola, Walkers and Warburtons, to parts of London. The service will be available in the UK by early next year, but it is not yet clear how much money Amazon plans to make on each delivery. Ajay Kavan, VP of AmazonFresh, said: “We are launching with a comprehensive offer in a limited area”, and added it would take time to refine and “improve” the service.
Amazon has partnered with Morrisons supermarket to launch a fresh food delivery service, AmazonFresh, including Morrisons products, as well as branded items from Kellogg’s, Danone, Coca Cola, Walkers and Warburtons, to parts of London. The service is available - at an extra cost - to Amazon Prime subscribers, and sees the online retail giant taking on supermarkets Asda, Sainsbury’s and Tesco, as well as delivery service Ocado. Ajay Kavan, VP of AmazonFresh, said: “We are launching with a comprehensive offer in a limited area”, and added it would take time to refine and “improve” the service.