Three of the UK 's largest newspaper sites have unveiled a media alliance to help them compete with advertising giants online and Google . The media , News UK and The Guardian have partnered on The Ozone Project , which will involve a centralised team running a joint sales platform across the three groups . It is being presented as a means for advertisers to connect 39.4 million unique users with their point of contact . The strategy will be rolled out from the autumn , when full details will be announced .
Three of the UK's largest newspaper sites have unveiled a media alliance to help them compete with advertising giants Facebook and Google. The Telegraph, News UK and The Guardian have partnered on The Ozone Project, which will involve a centralised team running a joint sales platform across the three groups. It is being presented as a means for advertisers to reach 39.4 million unique users with one point of contact. The service will be rolled out from the autumn, when full details will be announced.