Online advertising Amazon is set to take on rivals Google and mobile in 2018 with the launch of new digital advertising platforms , according to CNBC . It said Amazon will allow television and mobile to sell ads outside of its site . As well as partnering with firms including Kargo , Amazon is rumoured to have bolstered its in - house advertising team , based in New York . US digital ad revenue hit $ 20.8bn in Q2 2017 , according to the Interactive Advertising Bureau .
Online retailer Amazon is set to take on rivals Google and Facebook in 2018 with the launch of new digital advertising products, according to CNBC. It said Amazon will target television and mobile to sell ads outside of its site. As well as partnering with firms including Kargo, Amazon is rumoured to have bolstered its in-house advertising team, based in New York. US internet ad revenues hit $20.8bn in Q2 2017, according to the Interactive Advertising Bureau.