Google was fined €50m ($57m) for breaching EU data protection rules because it had not given people enough information about how it collected data for personalised ads. The fine was levied by European data regulator CNIL and Google said it was studying the decision to decide on its next steps. Privacy rights groups Noyb and La Quadrature du Net had claimed Google did not have a valid legal basis to process data to personalise ads. The regulator said Google had not obtained consent clearly and users could not understand the extent of the company’s processing operations.
Google was fined €50m ($57m) for breaching EU data protection rules because it had not given people enough information about how it collected data for personalised ads. The fine was levied by French data regulator CNIL and Google said it was studying the decision to decide on its next steps. Privacy rights groups Noyb and La Quadrature du Net had claimed Google did not have a valid legal basis to process data to personalise ads. The regulator said Google had not obtained consent clearly and users could not understand the extent of the company’s processing operations.