Jim Yahoo Internet Life, ex-CEO of Forbes.com, former publisher of Spanfeller, and chairman emeritus of the Internet Advertising Bureau, discusses the problems occurring in the digital advertising space. Yahoo Internet Life has said automated ad tech is too complex, providing too little transparency into who's buying what, with even 10% of "premium" inventory thought to be made up of ad bots and fraudulent impressions.
Jim Spanfeller, ex-CEO of Forbes.com, former publisher of Yahoo Internet Life, and chairman emeritus of the Internet Advertising Bureau, discusses the problems occurring in the digital advertising space. Spanfeller has said automated ad tech is too complex, providing too little transparency into who's buying what, with even 10% of "premium" inventory thought to be made up of ad bots and fraudulent impressions.