Instagram has finally lifted the lid on how its algorithm works. Before July 2016, users missed 50% of their friends' posts due to the reverse chronological news feed. Instagram now says that relevancy sorting has led to its three users seeing 90% of their friends' posts and spending more time on the app. The social media giant revealed how it uses machine learning based on users' past behaviour to create a unique feed. The 800 million-plus key factors used by the algorithm include interest, when a post was shared and a user's relationship with the person who shared it.
Instagram has finally lifted the lid on how its algorithm works. Before July 2016, users missed 50% of their friends' posts due to the reverse chronological news feed. Instagram now says that relevancy sorting has led to its 800 million-plus users seeing 90% of their friends' posts and spending more time on the app. The social media giant revealed how it uses machine learning based on users' past behaviour to create a unique feed. The three key factors used by the algorithm include interest, when a post was shared and a user's relationship with the person who shared it.