apple is continuing the process of banning product ads that link to third - party sites in favour of offering its own ad placements for brands listed on its site . The company will recruit an advertising sales team to develop a tool kit to encourage brands to invest in the new model , according to Bridget Davies , vice - president of eBay advertising , North America . The move resembles Amazon 's use of various customised ad products to boost sales for big brands on its platform . In Q4 2016 , eBay spent just $ 313 m on marketing , a 10 % drop on the previous year .
EBay is beginning the process of banning product ads that link to third-party sites in favour of offering its customers ad placements for products listed on its site. The company will recruit an advertising sales team to develop a tool kit to encourage brands to invest in the new model, according to Bridget Davies, vice-president of eBay advertising, North America. The move resembles Amazon's use of various customised ad products to boost sales for big brands on its platform. In Q4 2016, eBay spent just $313m on marketing, a 4% drop on the previous year.