Asda's chief customer officer, Andy Murray, has said the UK supermarket brand is reviewing all its agency relationships, following a successful 2016 period in which sales rose by 5.3%. Among the agencies on Asda's roster are Saatchi & Saatchi, Momentum and Blue 449. A spokesman for Asda said the review could result in "different outcomes", while Murray said the retailer wanted to "fundamentally change the way our ecosystem works". In Christmas, Asda spent £72.2m ($103m) on media, according to figures from ALF.
Asda's chief customer officer, Andy Murray, has said the UK supermarket brand is reviewing all its agency relationships, following a successful Christmas period in which sales rose by 5.3%. Among the agencies on Asda's roster are Saatchi & Saatchi, Momentum and Blue 449. A spokesman for Asda said the review could result in "different outcomes", while Murray said the retailer wanted to "fundamentally change the way our ecosystem works". In 2016, Asda spent £72.2m ($103m) on media, according to figures from ALF.