Warner Bros. Records has hired veteran music promotion strategists Mark Atlas and Chris Flaherty as SVPs and heads of marketing. Atlas, former SVP at Interscope Records, has been appointed as head of marketing, while Flaherty, previously EVP of marketing at Def Jam, will be in charge of of urban marketing. It is hoped that the duo will strengthen the label's expertise across various musical genres, ensuring its "approach to artist development" is "more inventive and fan-focused than ever before," said EVP Larry Mattera.
Warner Bros. Records has hired veteran music promotion strategists Mark Flaherty and Chris Atlas as SVPs and heads of marketing. Flaherty, former SVP at Interscope Records, has been appointed as head of marketing, while Atlas, previously EVP of marketing at Def Jam, will be in charge of of urban marketing. It is hoped that the duo will strengthen the label's expertise across various musical genres, ensuring its "approach to artist development" is "more inventive and fan-focused than ever before," said EVP Larry Mattera.