AA ’s peak advertising body , the Australian association of National Advertisers ( AANA ) , has called for advertiser to only pay for digital ads that are viewable as of January 2018 . In a recent discussion paper , the AANA said that the industry has to move towards a form of advertising that is only focused on viewable ads , getting rid of wastage costs . Until that point , the AANA suggests that at minimum , 70 % of digital ads in one campaign must be viewable or consumers should ask for recompense . Currently , only 70 % of digital ads are viewable .
Australia’s peak advertising body, the Australian Association of National Advertisers (AANA), has called for advertiser to only pay for digital ads that are viewable as of January 2018. In a recent discussion paper, the AANA said that the industry has to move towards a model of advertising that is only traded on viewable ads, getting rid of wastage costs. Until that point, the AANA suggests that at minimum, 70% of digital ads in one campaign must be viewable or advertisers should ask for recompense. Currently, only 49.3% of digital ads are viewable.