Facebook 's adjustment to its News Feed algorithm , which prioritises posts from friends and family , may stand to attract users who work with influencers . Marco Hansell , CEO at Speakr , believes influencer - posted content performs five to 10 times better than when posted by a brand . However , analysts have warned that Facebook may push users to convert to business content , which would see them fall foul of the new algorithm .
Facebook's adjustment to its News Feed algorithm, which prioritises posts from friends and family, could stand to benefit brands who work with influencers. Marco Hansell, CEO at Speakr, said influencer-posted content performs five to 10 times better than when posted by a brand. However, analysts have warned that Facebook may push influencers to convert to business pages, which would see them fall foul of the new algorithm.