Multinational ad tech firm AppNexus has struck a deal with in-feed native ad business Adyoulike to allow advertisers and agencies to create tailored native campaigns through its platform. The company is working on an integrated solution that will enable publishers to target ads based on the content of their content, rather than just how much time they spend watching it.
Multinational ad tech firm AppNexus has struck a deal with in-feed native ad business Adyoulike to allow advertisers and agencies to create tailored native campaigns through its platform. Adyoulike’s supply-side platform will provide programmatic native content and advertising for clients.