eMarketer reports that a local survey shows ad-blockers have become increasingly popular in Nordic countries. The survey, conducted by AudienceProject, showed that in February an average of 36% of internet users in Denmark, Sweden, Norway and Finland used an ad-blocker; led by only 8% of users in the 15-25 year old age group. The results also showed that ad-blocking software was more commonly used on a laptop or desktop computer (30% of users surveyed) with 54% using the software on mobile phones.
eMarketer reports that a local survey shows ad-blockers have become increasingly popular in Nordic countries. The survey, conducted by AudienceProject, showed that in February an average of 36% of internet users in Denmark, Sweden, Norway and Finland used an ad-blocker; led by 54% of users in the 15-25 year old age group. The results also showed that ad-blocking software was more commonly used on a laptop or desktop computer (30% of users surveyed) with only 8% using the software on mobile phones.