Twitter is now targeting ads at users based on their emoji use. Emojis have been tweeted 110 billion times since 2014, according Twitter. Tweeting emojis of food is one prime example where brands advertising that foodstuff can advertise themselves to that user. Twitter states that the options for brands are very expansive, considering there are 1,851 emojis available on current mainstream platforms. Meanwhile, other social media sites have expanded the availability of emojis; Facebook introduced 1,500 in May whilst the Unicode Standard has introduced new emojis targeted at women.
Twitter is now targeting ads at users based on their emoji use. Emojis have been tweeted 110 billion times since 2014, according Twitter. Tweeting emojis of food is one prime example where brands advertising that foodstuff can advertise themselves to that user. Twitter states that the options for brands are very expansive, considering there are 1,851 emojis available on current mainstream platforms. Meanwhile, other social media sites have expanded the availability of emojis; Facebook introduced 1,500 in May whilst Google has introduced new emojis targeted at women.