Social media site Snapchat has said it is "disappointed" at drinks company Diageo's decision to suspend all its ads on the site after it was cautioned by the Advertising Standards Authority (ASA). The ASA warned that the adverts were likely to cause offence and could be seen as a form of discrimination. A spokesperson for Snapchat said the company had "amongst the most sophisticated targeting in the industry" and tools such as Audience Lenses gave advertisers a "reliable and flexible way to ensure their ads reach the right audience".
Social media site Snapchat has said it is "disappointed" at drinks company Diageo's decision to suspend all its ads on the site after it was cautioned by the Advertising Standards Authority (ASA). The body ruled not enough was done to prevent a Snapchat lens promoting Captain Morgan's rum from being seen by underage users. A spokesperson for Snapchat said the company had "amongst the most sophisticated targeting in the industry" and tools such as Audience Lenses gave advertisers a "reliable and flexible way to ensure their ads reach the right audience".