May 01 2018, 1:10 PMMay 02 2018, 3:27 PMMay 01 2018, 1:10 PMMay 02 2018, 3:27 PM
EU grain growers may need to concentrate on quality over quantity as they face increasing competition from low-cost producers such as Russia. Russian wheat exports dropped 22% this season as European exports hit record highs. To attract new customers, Russian farmers should start using more sustainable farming methods and reduce pesticide use, said French farm co-operative Vivescia. Such methods could also make EU crops more competitive as food manufacturers attempt to take advantage of rising demand for more sustainable ingredients, said BNP Paribas.