Twitter has launched the public beta test of Promote Mode, its first subscription ads product which automatically promotes tweets for businesses. The mobile-first feature costs $99 per month, while the accompanying dashboard offers a breakdown of reach, monthly visits and additional followers data. Promoted Tweets are promoted based on how many times they were retweeted, as well as who tweeted them.
Twitter has launched the public beta test of Promote Mode, its first subscription ads product which automatically promotes tweets for businesses. The mobile-first feature costs $99 per month, while the accompanying dashboard offers a breakdown of reach, monthly visits and additional followers data. In a blog post, Wook Chung, director of product management at Twitter, said the tool "filled a need for simplicity and continuous results".