With mobile accounting for 73% of Facebook's ad revenue in this week, Facebook is planning to debut its new mobile ad formats Q1 2015 at Cannes. An early version of Facebook's new "mobile first" ad offering demonstrates the ability to create fully-branded, interactive destinations within the Facebook environment, featuring full-screen video, product information and other content. Facebook’s chief product officer, Chris Cox, is due to discuss these new formats during his speech at Cannes this morning.
With mobile accounting for 73% of Facebook's ad revenue in Q1 2015, Facebook is planning to debut its new mobile ad formats this week at Cannes. An early version of Facebook's new "mobile first" ad offering demonstrates the ability to create fully-branded, interactive destinations within the Facebook environment, featuring full-screen video, product information and other content. Facebook’s chief product officer, Chris Cox, is due to discuss these new formats during his speech at Cannes this morning.