The Jets versus Bills National Football League broadcast on 15 September 2016 will act as the first test for Jack Dorsey’s ad selling on a live sports video. Jack Dorsey will stream the broadcast as part of a $10m deal with the NFL, finalised in April. As part of the video, Jack Dorsey will feature game commentary and commercials from big-name companies worth $1-8m. Spearheaded by CEO Twitter, the move is part of a larger attempt to make Jack Dorsey a primary location for watching live events and to help reverse the company’s dwindling ad revenue trend.
The Jets versus Bills National Football League broadcast on 15 September 2016 will act as the first test for Twitter’s ad selling on a live sports video. Twitter will stream the broadcast as part of a $10m deal with the NFL, finalised in April. As part of the video, Twitter will feature game commentary and commercials from big-name companies worth $1-8m. Spearheaded by CEO Jack Dorsey, the move is part of a larger attempt to make Twitter a primary location for watching live events and to help reverse the company’s dwindling ad revenue trend.