Google is giving its users the chance to change their privacy settings and choose what information is stored with a user 's profile , according to insiders . The feature , which will be rolling out in the coming weeks , gives users the chance to opt in or out . For those who do , it could lead to greater personalisation of ads . Google is also adding ' My Activity ' which supplies an extensive history across " online properties " . Until now , data from different websites was stored separately .
Google is giving its users the chance to change their privacy settings and choose what information is stored with a user's account, according to insiders. The feature, which will be rolling out in the coming weeks, offers users the chance to opt in or out. For those who do, it could lead to greater personalisation of ads. Google is also adding 'My Activity' which supplies an internet history across "Google properties". Until now, data from different products was stored separately.