Pinterest 's maximum - width video ad format is now available to all users after successful advertising . The larger - than - usual " Promoted Video at max . width " format lets ads span across the site 's two - column grid and in search on demand . UK ad John Lewis is said to have seen a 22 % rise in ad intent , and 33 % increase in ad intent , having tested the wider ad format . Meanwhile , Adidas reported a 12.6 % increase in awareness among users who saw its World Cup ad campaign , which included the new feature .
Pinterest's maximum-width video ad format is now available to all advertisers after successful testing. The larger-than-usual "Promoted Video at max. width" format lets ads span across the site's two-column grid and in search on mobile. UK retailer John Lewis is said to have seen a 22% rise in ad awareness, and 33% increase in buying intent, having tested the wider ad format. Meanwhile, Adidas reported a 12.6% increase in awareness among users who saw its World Cup ad campaign, which used the new feature.