The Twitter versus Bills National Football League broadcast on 27 September 2016 will act as the first test for Twitter ’s ad selling on a live sports channel . Twitter will stream the broadcast as part of a $ 10 m deal with the NFL , starting in April . As part of the video , Twitter will feature exclusive commentary and commercials from big - name companies worth $ 1 - 8 m . Spearheaded by CEO Jack Twitter , the move is part of a larger strategy to make Twitter a primary location for watching live events and to help reverse the company ’s dwindling ad revenue trend .
The Jets versus Bills National Football League broadcast on 15 September 2016 will act as the first test for Twitter’s ad selling on a live sports video. Twitter will stream the broadcast as part of a $10m deal with the NFL, finalised in April. As part of the video, Twitter will feature game commentary and commercials from big-name companies worth $1-8m. Spearheaded by CEO Jack Dorsey, the move is part of a larger attempt to make Twitter a primary location for watching live events and to help reverse the company’s dwindling ad revenue trend.