Virgin is launching a review of its advertising output across more than 60 of its brands to assess how effectively it communicates with its customers and how well the company ’s many brands interact with each other . The aim of the review is to look at advertising strategy , with a view to encouraging feedback from its advertising agencies . The review will scrutinise their brands more closely rather than look to differentiate them .
Virgin is launching a review of its advertising output across more than 60 of its brands to assess how effectively it communicates with its customers and how well the company’s many brands interact with each other. The aim of the review is to look at advertising strategy, with a view to encouraging innovation from its advertising agencies. The review will scrutinise their output more closely rather than look to replace them.