German newspaper Bild is making use of augmented reality, allowing readers to view videos alongside football-related stories. The technology's introduction is part of a partnership between the paper's publisher and the German Football League. In an article published on Monday, Bild's sports editor Markus Hörbiger said that he had been inspired by his experience with virtual reality in order to create a similar feature for football.
German newspaper Bild is making use of augmented reality, allowing readers to view videos alongside football-related stories. The technology's introduction is part of a partnership between the paper's publisher and the German Football League. Readers will be able to view videos when hovering their smartphones above specially-marked pictures in the physical copy of the newspaper.