We reported this story yesterday, however, there was an error in the headline - SnapChat has slowing user growth not a declining user base. Since Instagram launched Stories last August, the number of people using the feature has climbed to 161 million people per day, compared with Snapchat's 250 million total users per day. Over the same period, Snapchat's user growth slowed by 82%. Instagram's app functionality and analytics make the platform more appealing to advertisers than Snapchat, said Gil Eyal, the CEO of influencer marketing firm HYPR. In contrast to Snapchat, Instagram users can swipe up to access a retailer's e-commerce site within the app. While Instagram made $7.16 per user in Q4 2016, Snapchat made just $1.05, according to a Newscred study.
We reported this story yesterday, however, there was an error in the headline - SnapChat has slowing user growth not a declining user base. Since Instagram launched Stories last August, the number of people using the feature has climbed to 250 million people per day, compared with Snapchat's 161 million total users per day. Over the same period, Snapchat's user growth slowed by 82%. Instagram's app functionality and analytics make the platform more appealing to advertisers than Snapchat, said Gil Eyal, the CEO of influencer marketing firm HYPR. In contrast to Snapchat, Instagram users can swipe up to access a retailer's e-commerce site within the app. While Instagram made $7.16 per user in Q4 2016, Snapchat made just $1.05, according to a Newscred study.