Google is using artificial intelligence and machine learning to deal with the problem of ads appearing next to extremist or offensive content on video-sharing site YouTube, according to a company spokesperson. The online giant will also work with companies that are Media Rating Council-accredited for ad verification, after promises of new controls for marketers failed to allay concerns. one of brands across the UK, US and Australia have suspended their advertising following the scandal. Chief business officer Philipp Schindler said Google has since "improved its ability to flag offending videos and immediately disable ads".
Google is using artificial intelligence and machine learning to deal with the problem of ads appearing next to extremist or offensive content on video-sharing site YouTube, according to a company spokesperson. The online giant will also work with companies that are Media Rating Council-accredited for ad verification, after promises of new controls for marketers failed to allay concerns. Hundreds of brands across the UK, US and Australia have suspended their advertising following the scandal. Chief business officer Philipp Schindler said Google has since "improved its ability to flag offending videos and immediately disable ads".