Fashion brand designer Hilfiger has partnered with IBM and the national Institute of Technology 's Fashion Design and Tech Lab on a project using artificial intelligence ( AI ) to identify new couture trends . During the pilot , FIT ##iger created clothing from AI - generated patterns , styles and colours , generated by using IBM research tools and a collection of images from the Tommy Hilfiger archives . The project demonstrates how " AI can identify upcoming trends faster than other insiders to enhance the design process " , according to Tommy Hilfiger chief brand officer Avery Baker .
Fashion brand Tommy Hilfiger has partnered with IBM and the Fashion Institute of Technology's Infor Design and Tech Lab on a project using artificial intelligence (AI) to identify new couture trends. During the pilot, FIT students created clothing from AI-generated patterns, styles and colours, generated by using IBM research tools and a library of images from the Tommy Hilfiger archives. The project demonstrates how "AI can identify upcoming trends faster than industry insiders to enhance the design process", according to Tommy Hilfiger chief brand officer Avery Baker.