La Liga has partnered with sports marketing company Relevent to develop the North American league’s Spanish media presence. The two are working on video programming for social media, along with longer productions which could be licensed for television networks and streaming platforms. Six daily and weekly shows in 2019 are reportedly being planned. Relevent is said to be investing $10m over three years. La Liga’s US media rights, currently with beIN Sports, expire in two years.
La Liga has partnered with sports marketing company Relevent to develop the Spanish league’s North American media presence. The two are working on video programming for social media, along with longer productions which could be licensed for television networks and streaming platforms. Six daily and weekly shows in 2019 are reportedly being planned. Relevent is said to be investing $10m over three years. La Liga’s US media rights, currently with beIN Sports, expire in two years.