Like H&M and Gap, which have done well in the US, Primark it adept at identifying commercial hits from the runways and getting them on the racks before the originator can. But being cheap and trendy is not always enough, and US retailer, Forever 21, has seen growth stall and may have to scale back its stores. Primarks major hurdle in succeeding in the US is that it's entering a crowded market in which it has virtually no brand recognition. In its favour, America has a seemingly insatiable desire for cheap clothing from stores with rails stacked with cheap goods.
Like H&M and Zara, which have done well in the US, Primark it adept at identifying commercial hits from the runways and getting them on the racks before the originator can. But being cheap and trendy is not always enough, and US retailer, Forever 21, has seen growth stall and may have to scale back its stores. Primarks major hurdle in succeeding in the US is that it's entering a crowded market in which it has virtually no brand recognition. In its favour, America has a seemingly insatiable desire for cheap clothing from stores with rails stacked with cheap goods.