Spotify has introduced new proprietary streaming conversion metrics for marketers. The company announced the launch of its first ever “Conversion Rate Metrics” in a blog post on Monday. The metrics tool is available on the company's self-serve advertising platform,
Spotify has introduced new proprietary streaming conversion metrics for marketers. The tool enables users to measure the extent to which their campaigns have an impact on engagement with a song by tracking how listeners react even after they have heard an advert. The metrics tool is available on the company's self-serve advertising platform,