Investors are awake to the importance of social media as a source of data on which to make investment decisions . A number of papers have responded to this , including a recent report from Greenwich investors , which said the phenomenon was conceived as an alternative data source but would soon become established in investors ' research toolkits . The sheer amount of data available will require some taming and it will be important in future for investors to develop sophisticated filtering strategies to screen out noise .
Investors are awake to the importance of social media as a source of data on which to make investment decisions. A number of papers have alluded to this, including a recent report from Greenwich Associates, which said the phenomenon was seen as an alternative data source but would soon become established in investors' research toolkits. The sheer volume of data available will require some taming and it will be important in future for investors to adopt sophisticated filtering strategies to screen out noise.