Traditional Chinese medicine (TCM) is fast gaining popularity in a world dominated by western medicine. Increasingly tourists are coming to China for TCM therapy or treatment, with the boom particularly felt in Sanya, where there has been a notable increase in Russian tourists. The number of Russians visiting Shanghai and Guangzhou increased from about 50,000 last year to more than 100,000 this year. Visitors are being tempted by lower costs, quality care, improved patient experience, specialised treatments and the excitement of "the new and different", according to Patients Beyond Borders.
Traditional Chinese medicine (TCM) is fast gaining popularity in a world dominated by western medicine. Increasingly tourists are coming to China for TCM therapy or treatment, with the boom particularly felt in Sanya, where there has been a notable increase in Russian tourists. According to health authorities, 80% of Russian tourists now try some form of traditional Chinese therapy during their visit. Visitors are being tempted by lower costs, quality care, improved patient experience, specialised treatments and the excitement of "the new and different", according to Patients Beyond Borders.