A report from eMarketer predicted that this year will mark the first time that advertisers will spend more on display ads than on search ads . display ads , banner ads , video ads , sponsored content and in - stream mobile ads , are expected to outpace search ads , with US spending on display ads predicted to reach $ 32.2bn , compared to $ 29.2bn on search ads . This is negative news for Google whose main business is search . Google sits favourably within this forecast however , Google claimed just under 30 % of display ads in 2015 . Google already predicted that eventually the value of its search business will demise , hence it is so important to the company 's future .
A report from eMarketer claims that this year will mark the first time that advertisers will spend more on display ads than on search ads. Display ads, banner ads, video ads, sponsored content and in-stream mobile promotions, are expected to outpace search ads, with US spending on display ads predicted to reach $32.2bn, compared to $29.2bn on search ads. This is negative news for Google whose main business is search. Facebook sits favourably within this forecast however, having claimed just under 30% of display ads in 2015. Google already knows that eventually the profitability of its search business will demise, hence Alphabet is so important to the company's future.