Google is testing sponsored ads in online searches , potentially pitting it against Pinterest and others . The tool is currently limited to sponsored ads and is available to a " small percentage " of users carrying out broad - spectrum searches . any suggested expansion of the tool would depend on preliminary results .
Google is testing shoppable ads in image searches, potentially pitting it against Pinterest and Instagram. The pilot is currently limited to sponsored ads and is available to a "small percentage" of users carrying out broad-based searches. Analysts said expansion of the tool would depend on preliminary results.