Media agency Amplifi, owned by Dentsu Aegis Network (DAN), and Spotify are to launch a media planning tool that will enable brands to better target ads on the music streaming service. Audio Stack, to be trialled with Australian listeners, couples Spotify's listening data and DAN's M1 platform, which helps target audiences and understand consumers to increase return on ad-spend. The new service will allow advertisers to use audio profiles from their existing customers as well as those of potential customers.
Media agency Amplifi, owned by Dentsu Aegis Network (DAN), and Spotify are to launch a media planning tool that will enable brands to better target ads on the music streaming service. Audio Stack, to be trialled with Australian listeners, couples Spotify's listening data and DAN's M1 platform, which helps target audiences and understand consumers to increase return on ad-spend. Audio Stack makes the data available to advertisers who can then deliver adverts in real-time at specific points to Spotify users.