Facebook has created three ad solutions for the mobile and console/PC gaming industry. They are a playable ad available to advertisers and agencies, lookalike audience discovery for better player retention and, thirdly, an option for advertisers to set a minimum return on advertising spending (ROAS), all of which are designed to focus on gamers likely to make in-app purchases. Facebook will introduce minimum ROAS bidding by September. Facebook developer Rovio achieved a 40% saving in acquiring paying players and a 70% increase in ROAS when testing the playable ad service.
Facebook has created three ad solutions for the mobile and console/PC gaming industry. They are a playable ad available to advertisers and agencies, lookalike audience discovery for better player retention and, thirdly, an option for advertisers to set a minimum return on advertising spending (ROAS), all of which are designed to focus on gamers likely to make in-app purchases. Facebook will introduce minimum ROAS bidding by September. Angry Birds developer Rovio achieved a 40% saving in acquiring paying players and a 70% increase in ROAS when testing the playable ad service.