New Zealand's Fonterra is trialling online sales of its eat-at-home ice cream tubs in China as it looks to tap into the country's sweet tooth and move its focus to higher-margin products following a fall in dairy prices. According to Mintel, China is now the world's biggest ice cream market, with sales surging 90% to $$11.4 billion in the six years to 2014.
New Zealand's Fonterra is trialling online sales of its eat-at-home ice cream tubs in China as it looks to tap into the country's sweet tooth and move its focus to higher-margin products following a fall in dairy prices. According to Mintel, China is now the world's biggest ice cream market, with sales surging 90% to $11.4bn in the six years to 2014.