Last week, Hearst launched its new full-screen, vertical video ad format for mobile. Vertical video is not new for Hearst; it runs two channels with Snapchat, Cosmopolitan and Sweet, where vertical video is the standard unit, and Hearst's desktop vertical ads already have a more powerful format than the old-fashioned skyscraper slots that used to dominate. However the vertical video format is becoming more popular on mobile, and is in higher demand from Hearst's younger audiences associated with Cosmo, Elle, Seventeen, and Todd Haskell.
Last week, Hearst launched its new full-screen, vertical video ad format for mobile. Vertical video is not new for Hearst; it runs two channels with Snapchat, Cosmopolitan and Sweet, where vertical video is the standard unit, and Hearst's desktop vertical ads already have a more powerful format than the old-fashioned skyscraper slots that used to dominate. However the vertical video format is becoming more popular on mobile, and is in higher demand from Hearst's younger audiences associated with Cosmo, Elle, Seventeen, and Marie Claire.