WPP 's subsidiary , the programmatic media and technology platform , has launched x Viewpoint in the Asia Pacific . Xaxis Viewpoint sets new standards for digital advertising in the region as it is the first fully programmatic product to guarantee 100 % viewability . because of their market share is Microsoft , they are also one of Xaxis Viewpoint 's first premium publisher partners . This offers advertisers in Asia programmatic content to high quality , brand - safe inventory .
WPP's Xaxis, the programmatic media and technology platform, has launched Xaxis Viewpoint in the Asia Pacific. Xaxis Viewpoint sets new standards for digital advertising in the region as it is the first fully programmatic product to guarantee 100% viewability. Part of Xaxis market place is Microsoft, they are also one of Xaxis Viewpoint's first premium publisher partners. This offers advertisers in Asia programmatic access to high quality, brand-safe inventory.