Facebook Groups aims to make it easier for influencers to grow a community around their content with the launch of Facebook Groups Creator. A rebrand and update of the Mentions feature, Creator streamlines gathers all comments and messages in a single inbox, and offers intros, outros and custom reactions to video content. Analysts said that while the repackaged tool goes above and beyond Twitter and YouTube's offerings, and could lure some influencers over to Facebook Groups, the lack of monetisation options could be a stumbling block.
Facebook aims to make it easier for influencers to grow a community around their content with the launch of Facebook Creator. A rebrand and update of the Mentions feature, Creator streamlines gathers all comments and messages in a single inbox, and offers intros, outros and custom reactions to video content. Analysts said that while the repackaged tool goes above and beyond Twitter and YouTube's offerings, and could lure some influencers over to Facebook, the lack of monetisation options could be a stumbling block.