A new Parks Associates survey suggests some consumers would be willing to buy data from their wearable or mobile devices in exchange for increases on health insurance rates . 35 % of smartwatch and 42 % of digital pedometer users said they would be happy to comply with personal metrics to get cheaper deals on their health coverage .
A new Parks Associates report suggests some consumers would be willing to share data from their wearable or connected devices in exchange for discounts on health insurance rates. 35% of smartwatch and 42% of digital pedometer owners said they would be happy to part with personal metrics to get cheaper deals on their health coverage.