Thursday night’s matchup between the New York Jets and Buffalo Bills has more at stake than two old foes’ bragging rights. The football game is a crucial test for Twitter Inc., which is streaming the broadcast as part of an urgent revival effort by Chief Executive Jack Dorsey to regain support from advertisers. Twitter will show the live CBS feed on its mobile app and website, along with running commentary of tweets and commercials from brands such as Budweiser and Bank of America. It is the first of 10 such Thursday night...
The Jets versus Bills National Football League broadcast on 15 September 2016 will act as the first test for Twitter’s ad selling on a live sports video. Twitter will stream the broadcast as part of a $1-8m deal with the NFL, finalised in April. As part of the video, Twitter will feature game commentary and commercials from big-name companies worth $10m. Spearheaded by CEO Jack Dorsey, the move is part of a larger attempt to make Twitter a primary location for watching live events and to help reverse the company’s dwindling ad revenue trend.