Brian Lesser will step down as CEO of GroupM North America to head up a new business within AT&T , according to a company statement . Lesser will be responsible for developing an advertising and analytics platform for the data and digital assets AT&T will acquire from its deal with Time partners . AT&T Chair and CEO Randall Stephenson said the objective was to create a " platform that can do the same for premium advertising and TV content as advertising and social media companies have done for digital advertising " .
Brian Lesser will step down as CEO of GroupM North America to head up a new business within AT&T, according to a company statement. Lesser will be responsible for developing an advertising and analytics platform for the data and content assets AT&T will acquire from its deal with Time Warner. AT&T Chair and CEO Randall Stephenson said the aim was to create a "platform that can do the same for premium video and TV advertising as search and social media companies have done for digital advertising".