Three of the UK's largest newspaper sites have unveiled a media alliance to help them compete with advertising giants Facebook and Google. The Telegraph, News UK and The Guardian have partnered on The Ozone Project, which will involve a centralised team running a joint sales platform across the three groups. The project is being led by former BBC executive editor Mark Thompson, who has been appointed as chief operating officer for all three. The service will be rolled out from the autumn, when full details will be announced.
Three of the UK's largest newspaper sites have unveiled a media alliance to help them compete with advertising giants Facebook and Google. The Telegraph, News UK and The Guardian have partnered on The Ozone Project, which will involve a centralised team running a joint sales platform across the three groups. It is being presented as a means for advertisers to reach 39.4 million unique users with one point of contact. The service will be rolled out from the autumn, when full details will be announced.