Nielsen added over-the-top video and mobile viewership numbers to its Total Ad Ratings measurement product as a result of a deal with Google, allowing YouTube ads to be measured on mobile devices alongside TV inventory. Nielsen said it was the only solution measuring outside households or device activity. The company also announced that it would begin tracking online activity in real time for advertisers through an app called “Nielsen.” It measures viewing on any device or combination of devices; up to now Nielsen used different ratings for YouTube and YouTube TV.
Nielsen added over-the-top video and mobile viewership numbers to its Total Ad Ratings measurement product as a result of a deal with Google, allowing YouTube ads to be measured on mobile devices alongside TV inventory. Nielsen said it was the only solution measuring outside households or device activity. The product allows it to compare TV and digital ads using “comparable metrics based on real people and real data”. It measures viewing on any device or combination of devices; up to now Nielsen used different ratings for YouTube and YouTube TV.