Swedish clothing retail company H&M has been accused of being in opposition to the male-suicide awareness campaign due to its sweatshirt slogan. A consumer took to Facebook with a picture of the high-street brand's men's "I am OK" shirt, which it is claimed contradicts the "It's OK not to be OK" campaign about male suicide rates. The image shows an older man wearing a sweater emblazoned with the slogan and the words "
Swedish clothing retail company H&M has been accused of being in opposition to the male-suicide awareness campaign due to its sweatshirt slogan. A consumer took to Facebook with a picture of the high-street brand's men's "I am OK" shirt, which it is claimed contradicts the "It's OK not to be OK" campaign about male suicide rates. H&M has stated that the wording on the product is not related to any specific campaign and no affiliation was intended.