Paris Saint-Germain (PSG) has signed a four-year deal with Italy's Fashion Box, under which its Replay brand will become the club’s official denim partner. The agreement is worth between €1m ($1.1m) and €1.5m per season, L’Equipe reported. PSG have been linked to Adidas since last summer, but it was only in January that they finally confirmed their interest in Adidas. Additionally, the organisations will co-produce a range of premium garments, which will be available from PSG and Replay in 2020.
Paris Saint-Germain (PSG) has signed a four-year deal with Italy's Fashion Box, under which its Replay brand will become the club’s official denim partner. The agreement is worth between €1m ($1.1m) and €1.5m per season, L’Equipe reported. It covers intellectual property, marketing and digital rights. Additionally, the organisations will co-produce a range of premium garments, which will be available from PSG and Replay in 2020.