Facebook is expanding its augmented reality (AR) team in UK as it seeks to pitch its in-app camera to London advertisers. The company is recruiting a product management lead for its team of product managers and designers working on its AR Studio tool and Camera Effects Platform. Big brands including Gucci, Manchester City and HBO have tried Facebook's AR effects, and campaign statistics, although basic, have been encouraging, said a developer. The tool could particularly appeal to advertisers after Facebook's decision to change its news feed to favour posts from family and friends over those from brands and publishers.
Facebook is expanding its augmented reality (AR) team in London as it seeks to pitch its in-app camera to UK advertisers. The company is recruiting a product management lead for its team of product managers and designers working on its AR Studio tool and Camera Effects Platform. Big brands including Gucci, Manchester City and HBO have tried Facebook's AR effects, and campaign statistics, although basic, have been encouraging, said a developer. The tool could particularly appeal to advertisers after Facebook's decision to change its news feed to favour posts from family and friends over those from brands and publishers.