Walgreens has become the first company to integrate its loyalty programme with Android Pay. According to the Federal Reserve, 22% of US adults wanted to use their smartphones to "organise, track, and store gift cards, memberships, loyalty, and rewards points", while 67% of UK and US adults want loyalty card integration for their mobile wallets, according to Urban Airship's data. Walgreens already has 85 million members in its Balance Rewards scheme, more than half of whom are Android users. Mobile payments are set to rise from $75bn 2020 to $503bn in this year.
Walgreens has become the first company to integrate its loyalty programme with Android Pay. According to the Federal Reserve, 22% of US adults wanted to use their smartphones to "organise, track, and store gift cards, memberships, loyalty, and rewards points", while 67% of UK and US adults want loyalty card integration for their mobile wallets, according to Urban Airship's data. Walgreens already has 85 million members in its Balance Rewards scheme, more than half of whom are Android users. Mobile payments are set to rise from $75bn this year to $503bn in 2020.