News UK is benefiting from its commitment to vertical video , with advertisers , audiences and platforms driving demand for portrait - format content . The publisher of The Sun and The Times last year released its multi - Studio tools for creating vertical video content , dispensing with the need to convert landscape - format film for mobile users , who typically prefer vertical clips . It said 91 % of the The Sun 's audience accesses the content from mobile devices . The figure is 79 % for vertical video The Times . Luxury brands are also showing they 're receptive to vertical video .
News UK is benefiting from its commitment to vertical video, with advertisers, audiences and platforms driving demand for portrait-format clips. The publisher of The Sun and The Times last year released its V-Studio tools for creating vertical video content, dispensing with the need to convert landscape-format film for mobile users, who typically prefer vertical clips. It said 91% of the The Sun's audience accesses the tabloid from mobile devices. The figure is 79% for subscription title The Times. Luxury brands are also showing they're receptive to vertical video.