ITV is set to sound the alert about advertising revenues for the second time in six months as the prospect of a chaotic Brexit forces companies to cut marketing budgets. With some analysts forecasting a 20 per cent drop in ITV’s advertising revenues in March, the month that Britain is due to leave the EU, the commercial broadcaster is expected to highlight the problem at its annual results on Wednesday. The group tends to look only four to six months ahead with advertising, given the uncertainties and fluctuations around spending. Dame Carolyn McCall, ITV’s chief executive, warned in November that advertising income would be down 3 per cent in the fourth quarter and would fall by as much as 8 per cent in January. ITV
UK broadcaster ITV is bracing for more revenue losses when it publishes its annual results, as advertisers trim spending amid economic uncertainty from Brexit. The broadcaster’s chief executive, Ian Katz, said the company would be “looking at all our options” to ensure that advertising revenues were not hit by a vote in June on whether Britain should leave the They followed ITV CEO Dame Carolyn McCall's November warning of a 3% drop in Q4 2018 and an up to 8% slump in January. In addition, ITVs' summer advertising earnings are expected to be flat compared to last year's World Cup filip, while insiders do not expect lost revenue to be clawed back during H2 2019.