Google has made it possible to purchase programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. The company will handle audio buys through direct and guaranteed deals, with a view to introducing auction-based buying at a later date. In the meantime, however, Google is also working on an ad exchange service that would allow advertisers to buy advertising space directly from publishers in return for their own ads. programmatic audio offering will be integrated with inventory from platforms including Google Play Music, Spotify, SoundCloud, TuneIn and Pandora.
Google has made it possible to purchase programmatic audio ads through its demand-side platform (DSP) DoubleClick Bid Manager. The company will handle audio buys through direct and guaranteed deals, with a view to introducing auction-based buying at a later date. Google’s programmatic audio offering will be integrated with inventory from platforms including Google Play Music, Spotify, SoundCloud, TuneIn and Pandora.