Fast - food chain McDonald 's is offering potential employees in Australia the chance to audition for jobs in its restaurants using Snapchat . In a campaign running alongside a series of ads linked to careers at McDonald 's , users can take a photo of themselves wearing the company uniform and send a 10-second advertisement in lieu of a traditional advertisement . Those who impress will then be moved on to a more formal platform . McDonald ’s director of marketing , Mark Wheeler , said the move made sense , engaging with young people on a popular platform .
Fast-food chain McDonald's is offering potential employees in Australia the chance to apply for jobs in its restaurants using Snapchat. In a campaign running alongside a series of ads linked to careers at McDonald's, users can take a photo of themselves wearing the company uniform and send a 10-second video in lieu of a traditional CV. Those who impress will then be moved on to a more formal interview. McDonald’s director of digital, Mark Wheeler, said the move made sense, engaging with young people on a popular platform.