Germany's biggest airline, Lufthansa, has partnered with IBM's Watson to create an interactive, personalised ad campaign, aimed at encouraging people to take a European holiday. The AI-backed ads respond to natural-language questions about using the airline and offer travel tips, alongside a link to a reservation form. The ads are currently running across Lufthansa's digital offerings, as well as weather.com, Watson Advertising app and The Weather Channel’s web page.
Germany's biggest airline, Lufthansa, has partnered with IBM's Watson to create an interactive, personalised ad campaign, aimed at encouraging people to take a European holiday. The AI-backed ads respond to natural-language questions about using the airline and offer travel tips, alongside a link to a reservation form. The ads are currently running across Lufthansa's digital offerings, as well as weather.com, The Weather Channel app and Watson Advertising’s web page.