using artificial intelligence , Google has developed a software tool , Smart Bidding , for web - based automated bidding across AdWords and DoubleClick . The tool can quickly analyse campaign patterns , ad text , landing pages and more to determine the optimal bid for any project . Smart Bidding even allows buyers and suppliers to assess contextual signals such as advertisements on specific devices and in specific locations .
Using artificial intelligence, Google has developed a bidding tool, Smart Bidding, for conversion-based automated bidding across AdWords and DoubleClick. The tool can quickly analyse campaign patterns, ad text, landing pages and more to determine the optimal bid for any project. Smart Bidding even allows buyers and advertisers to assess contextual signals such as performance on specific devices and in specific locations.