Retailers are fighting back against declining sales and adapting to changing consumer behaviour by embracing influencers , recycling and other new technologies , according to Steve Howard , head of marketing at IKEA . it has posted more than 300 films on YouTube showing how to install ceilings and other everyday objects , while Dunelm has created self - sticking wallpaper , and IKEA is making screwless , boltless furniture that is also recyclable .
Retailers are fighting back against declining sales and adapting to changing consumer behaviour by embracing influencers, recycling and other new trends, according to Steve Howard, head of sustainability at IKEA. B&Q has posted more than 300 films on YouTube demonstrating how to paint ceilings and other DIY tasks, while Dunelm has created self-sticking wallpaper, and IKEA is making screwless, boltless furniture that is also recyclable.