Digital-native publishers such as Mic, Vox Media and Quartz are responding to the rise of ad-blockers by investing in more appealing ad formats that consumers might better appreciate. The most recent example is a new version of Adblock Plus, which was released last week. Native ads are not exempt from ad-blockers, the content still needs to be good enough to entice the audience in. Publishers such as the above are now turning away from ad-tech companies and turning towards tech platforms, new distribution options, such as Facebook's Instant Article's and Apple's upcoming news app.
Digital-native publishers such as Mic, Vox Media and Quartz are responding to the rise of ad-blockers by investing in more appealing ad formats that consumers might better appreciate. Branded content (native advertising) is not a solution for all publishers though as ad-blockers can erase the units' promotional placements on publishers' sites, such as a spot on the homepage. Native ads are not exempt from ad-blockers, the content still needs to be good enough to entice the audience in. Publishers such as the above are now turning away from ad-tech companies and turning towards tech platforms, new distribution options, such as Facebook's Instant Article's and Apple's upcoming news app.