Google revealed it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX), to enable it to focus on more popular formats as channels such as TrueView and Google Preferred. Currently 5% of its inventory is purchased through AdX.
Google revealed it will no longer sell YouTube inventory through the DoubleClick Ad Exchange (AdX), to enable it to focus on more popular formats as channels such as TrueView and Google Preferred. Currently around 5% of its inventory is purchased through AdX.