Viewability rates for UK display campaigns maintained Q1 levels in Q2, with banner advertising down 1% to 58%, according to the latest Meetrics report from Viewability Benchmarks. Austria had the best viewability rate for Q2 at 73%, followed by Sweden at 64%, while the international average was 61%. The value of UK viewability levels for display campaigns are improving over the long-term, but the region needs to do more to compete with international rates, said Philipp von Hilgers, managing director at Viewability Benchmarks.
Viewability rates for UK display campaigns maintained Q1 levels in Q2, with banner advertising down 1% to 58%, according to the latest Viewability Benchmarks report from Meetrics. Austria had the best viewability rate for Q2 at 73%, followed by Sweden at 64%, while the international average was 61%. The value of UK viewability levels for display campaigns are improving over the long-term, but the region needs to do more to compete with international rates, said Philipp von Hilgers, managing director at Meetrics.