In a candid interview with Marketing Week, Tim Schumacher, Chairman of Adblock Plus claims he isn’t against digital advertising; it’s simply that most adverts are intrusive and annoying, lacking the storytelling element or even art form that print advertising achieves. Figures reflect similar sentiment among consumers, as according to 2015’s Ad Blocking report from the Internet Advertising Bureau and YouGov, 48% cite ‘interference’ as the reason to use ad-blocking software. In other research by consultancy PageFair, publishers will lose out by $22bn in November. Adblock Plus has already been downloaded 400 million times on desktop and has 60 million active users. Schumacher believes that they can reach 100% of millennials, their primary audience, which was probably a major incentive for a select group of publishing executives, advertisers and consumer advocates to attend a recent ‘Camp David’ peace summit hosted by Adblock Plus.
In a candid interview with Marketing Week, Tim Schumacher, Chairman of Adblock Plus claims he isn’t against digital advertising; it’s simply that most adverts are intrusive and annoying, lacking the storytelling element or even art form that print advertising achieves. Figures reflect similar sentiment among consumers, as according to November’s Ad Blocking report from the Internet Advertising Bureau and YouGov, 48% cite ‘interference’ as the reason to use ad-blocking software. In other research by consultancy PageFair, publishers will lose out by $22bn in 2015. Adblock Plus has already been downloaded 400 million times on desktop and has 60 million active users. Schumacher believes that they can reach 100% of millennials, their primary audience, which was probably a major incentive for a select group of publishing executives, advertisers and consumer advocates to attend a recent ‘Camp David’ peace summit hosted by Adblock Plus.