LinkedIn is looking to boost programmatic buying in Asia with its hiring of Alex Sibois as head of agency and channel partnerships for marketing solutions in Asia Pacific. Frenchman Sibois has more than 18 years' experience in advertising and digital tech and will work out of LinkedIn's Singapore office. The company also announced that it would be opening a new office in Hong Kong later this year.
LinkedIn is looking to boost programmatic buying in Asia with its hiring of Alex Sibois as head of agency and channel partnerships for marketing solutions in Asia Pacific. Frenchman Sibois has more than 18 years' experience in advertising and digital tech and will work out of LinkedIn's Singapore office. In addition to growing local partnerships in the region, Sibois – who was senior VP and managing director of Lotame's Asia Pacific operations – will work with with agencies and clients to develop adoption for programmatic buying.