Brands which use original content on Instagram, rather than recycling other ads or using leftover content, see a lot more success on the social media site. The best way to get your brand out there is by creating an Instagram account and following it with photos of yourself in action. Airbnb's "Never a Stranger" campaign, Lenovo's #ihackedlife campaign and Bacardi Limon's "Turn Up Your Summer" campaign are all given as case studies of how to build a successful Instagram campaigns.
Brands which use original content on Instagram, rather than recycling other ads or using leftover content, see a lot more success on the social media site. Creative strategies seem to work best on Instagram, combing innovation, crowdsourcing, curation and planning. Airbnb's "Never a Stranger" campaign, Lenovo's #ihackedlife campaign and Bacardi Limon's "Turn Up Your Summer" campaign are all given as case studies of how to build a successful Instagram campaigns.