eMarketer reports that a local survey shows ad - blocking have become increasingly popular in Nordic countries . The survey , conducted by AudienceProject , showed that in February an average of 36 % of internet users in Denmark , Sweden , Norway and Finland used an ad - blocking ; led by 54 % of users in the 15 - 20 year old age group . The results also showed that ad - blocking software was more commonly used on a laptop or desktop computer ( 30 % of users surveyed ) with only 8 % using the software on mobile phones .
eMarketer reports that a local survey shows ad-blockers have become increasingly popular in Nordic countries. The survey, conducted by AudienceProject, showed that in February an average of 36% of internet users in Denmark, Sweden, Norway and Finland used an ad-blocker; led by 54% of users in the 15-25 year old age group. The results also showed that ad-blocking software was more commonly used on a laptop or desktop computer (30% of users surveyed) with only 8% using the software on mobile phones.