SocialBro, a Twitter marketing platform, has announced its new product September 24, 2015, Personality Insights for Twitter, which is ﻿powered by IBM Watson. Using IBM Watson's Personality Insights API, SocialBro's Personality Insights examines the psychology of Tweet content, and visualises it. Understanding their audiences personality traits they are able to deliver targeted and relevant Twitter ads. Brands such as Telefonica and Adecco have already improved their Twitter advertising through using this concept. Javier Buron, Cofounder and CEO of SocialBro, said "Marketers can use personality data to further enrich their audience profiles and begin to build proactive marketing strategies."
SocialBro, a Twitter marketing platform, has announced its new product today, Personality Insights for Twitter, which is ﻿powered by IBM Watson. Using IBM Watson's Personality Insights API, SocialBro's Personality Insights examines the psychology of Tweet content, and visualises it. Understanding their audiences personality traits they are able to deliver targeted and relevant Twitter ads. Brands such as Telefonica and Adecco have already improved their Twitter advertising through using this concept. Javier Buron, Cofounder and CEO of SocialBro, said "Marketers can use personality data to further enrich their audience profiles and begin to build proactive marketing strategies."