Facebook is outsourcing its market research to Tesco - owned company , Dunnhumby , to track and measure the reach and impact of its advertising . The detail of the research is expected to be at ' census level , ' and will help those who advertise on Facebook to assess the outcome of their investment . This partnership will give FMCG brands the chance to understand how their Facebook campaigns affect in - store advertising at home .
Facebook is outsourcing its market research to Tesco-owned company, Dunnhumby, to track and measure the reach and impact of its advertising. The detail of the research is expected to be at 'census level,' and will help those who advertise on Facebook to examine the outcome of their investment. This partnership will give FMCG brands the chance to see how their Facebook ads affect in-store sales at Tesco.