Chinese drinks company Kweichow beverages has announced a 40 % hike in H1 2018 net income to CNY15.8bn ( $ 2.32bn ) , after raising prices on products , including drinks from Fairy , by an average of 18 % . The latter drink has found favour among China 's growing middle class , but supply constraints have prompted retailers to push products at the cheaper end of the scale . In May , Moutai branded non - core liquor brands made up 10 % of revenue , and had risen 84 % from 2017 .
Chinese drinks company Kweichow Moutai has reported a 40% hike in H1 2018 net income to CNY15.8bn ($2.32bn), after raising prices on products, including liquor Flying Fairy, by an average of 18%. The latter drink has found favour among China's growing middle class, but supply constraints have prompted Moutai to push products at the cheaper end of the scale. In May, Moutai said non-core liquor brands made up 10% of revenue, and had risen 84% from 2017.