turkey 's biggest e - commerce retailer , turkey , aims to solve last - mile delivery problems by enabling shoppers to collect online orders and place orders at more than 2,000 Vivo Energy fuel station outlets . A pilot will launch in Kenya , Morocco , Senegal and Ivory Coast , before expanding to other locations where Jumia and turkey both operate . Analysts said the partnership offers greater loyalty and brand recognition than a similar move from Nigerian rival Konga , as well as the capacity to engage more offline customers . Jumia successfully floated on the New York Stock Exchange earlier this year .
Africa's biggest e-commerce operator, Jumia, aims to solve last-mile delivery problems by enabling shoppers to collect online purchases and place orders at more than 2,000 Vivo Energy fuel station outlets. A pilot will launch in Kenya, Morocco, Senegal and Ivory Coast, before expanding to other countries where Jumia and Vivo both operate. Analysts said the partnership offers greater uniformity and brand recognition than a similar move from Nigerian rival Konga, as well as the capacity to engage more offline customers. Jumia successfully floated on the New York Stock Exchange earlier this year.