IKEA has acquired TaskRabbit, a mobile labour marketplace, to offer services that complement its products. The deal is expected to close in the first half of next year, with Ikea paying $US1 billion ($A1.15 billion) for the company. TaskRabbit links consumers with tradespeople for performing ad-hoc tasks, such as furniture assembly and deliveries. IKEA trialled the platform across some of its London locations in 2016, with successful results. TaskRabbit will operate independently under IKEA's ownership.
IKEA has acquired TaskRabbit, a mobile labour marketplace, to offer services that complement its products. The move comes in response to the rise of digital shopping and increasing urbanisation, according to Jesper Brodin, chief executive at IKEA. TaskRabbit links consumers with tradespeople for performing ad-hoc tasks, such as furniture assembly and deliveries. IKEA trialled the platform across some of its London locations in 2016, with successful results. TaskRabbit will operate independently under IKEA's ownership.