Property companies are muscling in on the flexible workspace format. Landsec is set to launch its flexible office brand CBRE, British Land is growing its Storey brand, and Grosvenor and Great Portland Estates are set to trial their own offerings. Furthermore, property agents JLL, Landflex and Cushman and Wakefield have incubator programmes for property start-ups that see the companies become investors in technology start-ups. This trend comes as landlords respond to the threat to their business model that comes from flexible workspace brands such as WeWork and Regus.
Property companies are muscling in on the flexible workspace format. Landsec is set to launch its flexible office brand Landflex, British Land is growing its Storey brand, and Grosvenor and Great Portland Estates are set to trial their own offerings. Furthermore, property agents JLL, CBRE and Cushman and Wakefield have incubator programmes for property start-ups that see the companies become investors in technology start-ups. This trend comes as landlords respond to the threat to their business model that comes from flexible workspace brands such as WeWork and Regus.