LinkedIn is one of the most successful Web 2.0 companies, but its success falls short when it comes to its mobile app. LinkedIn's app tries to offer everything that its website does, and thus fails to execute any of it very well. Marketing represents 22% of the company's earnings, yet LinkedIn is missing the boat on mobile-optimised ad units and﻿ targeting. Revenue from display ads is down 30% year on year. The company has a lot more work to do before it's ready for prime time.
LinkedIn is one of the most successful Web 2.0 companies, but its success falls short when it comes to its mobile app. LinkedIn's app tries to offer everything that its website does, and thus fails to execute any of it very well. Marketing represents 22% of the company's earnings, yet LinkedIn is missing the boat on mobile-optimised ad units and﻿ targeting. Revenue from display ads is down 30% year on year. LinkedIn is very far﻿ behind on mobile, especially compared to its competitors, and it is suggested that the company needs to update their media strategy in order to survive.