City AM has extended its ban on ad-blockers to include branded content as well as editorial, according to City AM’s chief operating officer, Charles Yardley. Marketers post their native content to the site using City AM's content-management system, which treats it in the same way as pieces written by journalists. The move is a response to an ongoing debate over whether ad blocking hurts online advertising and how much of that harm can be mitigated through technology. Among those posting branded content to City AM's site is Invest Edinburgh, some of whose articles are still engaging audiences despite the ad-blocking ban.
City AM has extended its ban on ad-blockers to include branded content as well as editorial, according to City AM’s chief operating officer, Charles Yardley. Marketers post their native content to the site using City AM's content-management system, which treats it in the same way as pieces written by journalists. The news site banned ad-blockers last October, with more than 25% of users subsequently turning them off. Among those posting branded content to City AM's site is Invest Edinburgh, some of whose articles are still engaging audiences despite the ad-blocking ban.