Singapore's UMax Insurance has begun a marketing campaign promoting its telematics auto insurance platform, MSIG. The product records policyholders' journeys and scores their driving behaviour on bands from green to red. Motorists who drive safely are rewarded with lower insurance premiums and a waiver of the policy excess in the event of a crash. UMax is hoping to raise awareness of usage-based cover, which is a recent development in Asia.
Singapore's MSIG Insurance has begun a marketing campaign promoting its telematics auto insurance platform, UMax. The product records policyholders' journeys and scores their driving behaviour on bands from green to red. Motorists who drive safely are rewarded with lower insurance premiums and a waiver of the policy excess in the event of a crash. MSIG is hoping to raise awareness of usage-based cover, which is a recent development in Asia.