Microsoft 's digital assistant app , Cortana , has arrived on Android , as part of the tech industry 's new movement to get its apps anywhere it can . Cortana is the head of a digital spearhead with an Android app , Arrow , in the works . Cortana is similar to Google 's smart Now and Apple 's Siri , a voice - controlled virtual personal assistant . The lee - branding offered to virtual assistants on rival devices currently varies but this may change in the future with the walled spaces surrounding Now and Siri slowly eroding .
Microsoft's digital assistant app, Cortana, has arrived on Android, as part of the tech giant's new movement to get its apps anywhere it can. Cortana is the head of a digital spearhead with an Android launcher, Arrow, in the works. Cortana is similar to Google's Google Now and Apple's Siri, a voice-controlled virtual personal assistant. The lee-way offered to virtual assistants on rival devices currently varies but this may change in the future with the walled gardens surrounding Now and Siri slowly eroding.