Emogi, a messaging start-up that reaches 10 million users a day, has partnered with Moat, the web's largest digital advertisement search engine and analytics company, to measure how consumers use branded emojis and stickers. The company will also analyze data from its own app for insights into what makes people click on ads in different ways. However, as emoji formats differ across messaging apps, creating a universal standard will be difficult. Some advertising agencies have said they would like more research and analytics produced on the overall use of emojis.
Emogi, a messaging start-up that reaches 10 million users a day, has partnered with Moat, the web's largest digital advertisement search engine and analytics company, to measure how consumers use branded emojis and stickers. Metrics include ad impression, in-view percentage and total exposure. However, as emoji formats differ across messaging apps, creating a universal standard will be difficult. Some advertising agencies have said they would like more research and analytics produced on the overall use of emojis.