US news publications should stop looking to the government for help in breaking the advertising duopoly of Facebook and Google, and instead find a solution that involves the media giants, according to Tristan Greene. In an op-ed for The Next Web, he criticised Congress, a group of around 2,000 news organisations lobbying the News Media Alliance for an exemption to anti-trust laws that would allow them to collectively negotiate with advertisers and improve revenues. Greene insisted the "road ahead still goes through Google and Facebook".
US news publications should stop looking to the government for help in breaking the advertising duopoly of Facebook and Google, and instead find a solution that involves the media giants, according to Tristan Greene. In an op-ed for The Next Web, he criticised the News Media Alliance, a group of around 2,000 news organisations lobbying Congress for an exemption to anti-trust laws that would allow them to collectively negotiate with advertisers and improve revenues. Greene insisted the "road ahead still goes through Google and Facebook".