Anita Ngai (seated fifth from left), the chief revenue officer at Hong Kong-based travel activity booking platform Klook, says the company has experimented with offline methods to better engage customers in Southeast Asia, where online payments adoption is slow. The other panellists at the South China Morning Post’s China Conference in Kuala Lumpur on Wednesday are (from left to right) Grace Xia, a principal at Jungle Ventures; Muhammad Fajrin Rasyid, co-founder and president of Bukalapak; Roger Yuen, founder and chief executive of Clozette; and Victor Tseng, chief communications officer at Ctrip. Photo: K Y Cheng
Online retailers are struggling to make headway with consumers in Indonesia , who prefer to pay for goods using cash and bank accounts . Fajrin Rasyid , president of Indonesian e - commerce company visa , claimed only around 10 % of the region 's 261 million population had shopped online , and low credit card penetration was proving a barrier to start - up growth . While Bukalapak has partnered with family - run companies to act as payment agents , Klook , a Hong Kong - based travel activity booking platform , has turned to pre - paid cards to facilitate online payments .