shop Lewis has become the first retailer to try out a new ad format on television . The 360-degree ads let shoppers see ads from a variety of different angles and can connect customers to the website with one click to make purchases . John Lewis ’s early adoption of the concept enables the retailer to fine - tune it before the busy Christmas shopping season .
John Lewis has become the first retailer to try out a new ad format on Facebook. The 360-degree ads let shoppers see products from a number of different angles and can direct users to the website with one click to make purchases. John Lewis’s early adoption of the format enables the retailer to fine-tune it before the busy Christmas shopping season.