The programmatic media and technology platform Xaxis has launched Xaxis Viewpoint in Asia Pacific. Xaxis Viewpoint is the first fully programmatic product to guarantee 100 per cent viewability in Asia Pacific. At launch, Xaxis Viewpoint is available in seven markets in the region, including Hong Kong, India, Malaysia, Singapore, South Korea, Taiwan, and Thailand. This product is part of the Xaxis commitment to be at the forefront of the digital industry’s measurement and performance standards. Xaxis Viewpoint sets a new standard for digital advertising in the region by guaranteeing advertisers 100 per cent viewability. Advertisers are only charged for advertisements that are viewable according to the Media Rating Council (MRC) and Interactive Advertising Bureau (IAB) standard. These standards are helping advertisers use viewability as a tool to measure the effectiveness of their campaigns. “Xaxis recognises the fundamental importance translating marketers’ budgets into ads that are 100 per cent viewed by consumers. We continually strive to be leaders in establishing industry standards and the launch of Xaxis Viewpoint certainly delivers on this,” said Michel de Rijk, CEO of Xaxis Asia Pacific. Xaxis Viewpoint will give advertisers access to an unrivalled pool of inventory that offers direct, first look access to the industry’s premium publishers such as Microsoft, part of Xaxis Marketplace. “Microsoft is delighted to be part of Xaxis Marketplace and one of Xaxis Viewpoint’s first premium publisher partners, offering advertisers in Asia programmatic access to high quality, brand-safe inventory. Viewability is very much aligned with our own goal to deliver more effective advertising, better targeting and higher returns-on-investment for brands, and great experience for consumers,” said Adam Anger, general manager for advertising, Asia Pacific at Microsoft. Array ( [0] => WP_User Object ( [data] => stdClass Object ( [ID] => 5 [user_login] => DMA News Desk [user_pass] => $P$B5DUyjf2GyrEesm1lRwxkLZP.GXWdp1 [user_nicename] => dma-news-desk [user_email] => dmanewsdesk@gmail.com [user_url] => [user_registered] => 2014-01-31 11:31:47 [user_activation_key] => [user_status] => 0 [display_name] => DMA News Desk [type] => wpuser ) [ID] => 5 [caps] => Array ( [dma-author] => 1 ) [cap_key] => wp_capabilities [roles] => Array ( [0] => dma-author ) [allcaps] => Array ( [delete_posts] => 1 [edit_posts] => 1 [level_0] => 1 [level_1] => 1 [level_2] => 1 [read] => 1 [unfiltered_html] => 1 [upload_files] => 1 [dma-author] => 1 ) [filter] => ) )
WPP 's subsidiary , the programmatic media and technology platform , has launched x Viewpoint in the Asia Pacific . Xaxis Viewpoint sets new standards for digital advertising in the region as it is the first fully programmatic product to guarantee 100 % viewability . because of their market share is Microsoft , they are also one of Xaxis Viewpoint 's first premium publisher partners . This offers advertisers in Asia programmatic content to high quality , brand - safe inventory .