Chrome's new ad blocker could prompt the industry into greater compliance with better standards, wrote Daniel Meehan for MediaPost.com. The feature launches on Feb. 15 and will block ads not conforming with guidelines from the Coalition for Better Ads, which has been offering publishers and advertisers advice on formats to either avoid or embrace. But the ad blocker need not be a threat to the advertising industry, more a creative prompt to spark it out of complacency, he believes.
Chrome's new ad blocker could prompt the industry into greater compliance with better standards, wrote Daniel Meehan for MediaPost.com. The feature launches on 15 February and will block ads not conforming with guidelines from the Coalition for Better Ads, which has been offering publishers and advertisers advice on formats to either avoid or embrace. But the ad blocker need not be a threat to the advertising industry, more a creative prompt to spark it out of complacency, he believes.