Fred Perry is seeking to distance itself from US far-right group the Proud Boys, whose founder Gavin McInnes called on members to wear Fred Perry shirts because he was inspired by the Mods in the sixties. The group's use of the brand was condemned by Fred Perry chairman John Flynn who said the group's beliefs are in conflict with those of the brand. In a statement released last week, Mr Flynn said: "We have been working closely with our partners at Fred Perry, and we will continue to do so as long as they remain committed to promoting an inclusive environment
Fred Perry is seeking to distance itself from US far-right group the Proud Boys, whose founder Gavin McInnes called on members to wear Fred Perry shirts because he was inspired by the Mods in the sixties. The group's use of the brand was condemned by Fred Perry chairman John Flynn who said the group's beliefs are in conflict with those of the brand. However, some brand experts suggested Fred Perry should strongly push its brand values and sponsor inclusive organisations to counter the link.