ad Today is introducing custom ad formats to its online newspaper portfolio . Called ads , these ads are dubbed " the display ad , but better " by ad Today Network vice - president of ad innovations Jeff Burkett . The new ad formats consist of three types of video ads , a carousel and a static version . Advertisers will be able to provide the ads ' components , with the ads putting everything together for them .
USA Today is introducing custom ad formats to its online newspaper portfolio. Called Paramount, these ads are dubbed "the display ad, but better" by USA Today Network vice-president of ad innovations Jeff Burkett. The new ad formats consist of three types of video ads, a carousel and a static version. Advertisers will be able to provide the ads' components, with the publisher putting everything together for them.