Coca-Cola, Nestle and Fonterra have reiterated their commitment to reformulation to achieve healthier and lower-sugar products, a survey by IGD and Food Industry Asia confirmed. While 99% of Malaysians are looking to improve their diet, 71% of respondents said it was more expensive to do so. The survey, conducted in partnership with the Malaysian Institute for Public Health Research, found that consumers were willing to pay an extra RM5 per litre on average if they knew there would be no change in price.
Coca-Cola, Nestle and Fonterra have reiterated their commitment to reformulation to achieve healthier and lower-sugar products, a survey by IGD and Food Industry Asia confirmed. While 99% of Malaysians are looking to improve their diet, 71% of respondents said it was more expensive to do so. Almost one-fifth of manufacturers said reformulation efforts were being hampered by a lack of technical skills, while almost one-third of companies found that sourcing healthier ingredients was difficult.