Creative software leader, Adobe and search engine-turned-marketing-tool , Google fail brand marketers by not providing omnichannel, cross-platform solutions, says IMediaConnection’s Victor Wong. The company has been trying to get its act together for a while now, but it seems that the latest effort is just another attempt at rebranding itself. Brand marketers are forced to manage multiple tools to forge a programmatic marketing solution that fits all devices, formats, messaging and audiences.
Creative software leader, Adobe and search engine-turned-marketing-tool, Google fail brand marketers by not providing omnichannel, cross-platform solutions, says IMediaConnection’s Victor Wong. Both offer marketing tools and solutions, but fail to expand beyond the companies’ own branded platforms and products, leading to difficulties with automation. Brand marketers are forced to manage multiple tools to forge a programmatic marketing solution that fits all devices, formats, messaging and audiences.