Vevo, the video platform owned by music labels Sony and Universal, is undergoing a "company-wide reboot" with the ultimate goal of becoming a social music platform rather than distributing videos on YouTube. The company has been working to improve its mobile app for some time, but it recently announced that it's going back to the drawing board after failing to gain traction in the U.S. market. Other features include a 15-second video preview, personalised recommendations, and private, personal profiles to share favourites and playlists.
Vevo, the video platform owned by music labels Sony and Universal, is undergoing a "company-wide reboot" with the ultimate goal of becoming a social music platform rather than distributing videos on YouTube. The platform has launched new features, copying some from Snapchat (full-screen view with cut-off corners and browsing for next track) and others from Tinder (swipe left and right). Other features include a 15-second video preview, personalised recommendations, and private, personal profiles to share favourites and playlists.