U.K. telcos will have to advertise broadband subscription fees and line rental costs as a single price from the end of October in order to comply with new advertising rules confirmed on Wednesday. The Advertising Standards Authority (ASA) said that from 31 October, adverts must show all-inclusive up-front and monthly costs of broadband… U.K. telcos will have to advertise broadband subscription fees and line rental costs as a single price from the end of October in order to comply with new advertising rules confirmed on Wednesday. The Advertising Standards Authority (ASA) said that from 31 October, adverts must show all-inclusive up-front and monthly costs of broadband… If you are a subscriber login here To access premium content you need to upgrade your account. To find out more click here We are having trouble showing you adverts on this page, which may be a result of ad blocker software being installed on your device. To view the article please disable any ad blocking software
New pricing rules stipulate that telecommunications companies must show broadband subscriptions fees and broadband subscription fees as a single monthly fee in all advertisements from 31 October , in addition to giving greater prominence to the length of contract , the non - discounted price and the up - front costs , including connection fees , equipment costs and delivery costs . This follows TalkTalk announcing that it will advertise all - inclusive advertising from the autumn .