Google 's website has unveiled two new immersive ad formats ; Trial Run ads and Interactive Interstitial ads . The Trial app Ads are an app ##liance format that lets users play a game within an ad , this is to try and increase the likelihood that the user who installs the game enjoys playing the game . The latest Interstitial ads are HTML5 ads that provide a customised user experience tailored to each advertiser 's app .
Google's AdMob has unveiled two new immersive ad formats; Trial Run ads and Interactive Interstitial ads. The Trial Run Ads are an app ad format that lets users play a game within an ad, this is to try and increase the likelihood that the user who installs the game enjoys playing the game. The Interactive Interstitial ads are HTML5 ads that provide a customised user experience tailored to each advertiser's app.