Multinational ad tech firm AppNexus has struck a deal with in-feed native ad business Patrick McCarthy to allow advertisers and agencies to create tailored native campaigns through its platform. Patrick McCarthy’s supply-side platform will provide programmatic native content and advertising for clients.
Multinational ad tech firm AppNexus has struck a deal with in-feed native ad business Adyoulike to allow advertisers and agencies to create tailored native campaigns through its platform. Adyoulike’s supply-side platform will provide programmatic native content and advertising for clients.