Snow is to develop augmented reality ( AR ) and facial recognition technology for its dedicated selfie camera platform , with a $ 50 million investment from SoftBank and Sequoia China . The company is understood to be looking to expand into China . Snow , formerly a Snapchat clone , recently dropped its user - to - user features after an update , in favor of more focus on filters , stickers , AR and other features . A spokesperson for the South Korean company said its app has been downloaded more than 100 million times on iOS and Android .
Snow is to develop augmented reality (AR) and facial recognition technology for its dedicated selfie camera app, following a $50m investment from SoftBank and Sequoia China. The company is understood to be looking to expand into China. Snow, formerly a Snapchat clone, recently dropped its user-to-user features after an update, in favour of more focus on filters, stickers, AR and other features. A spokesperson for the South Korean company said its app has been downloaded more than 200 million times on iOS and Android.