the Connecticut Sun team's have long since realised the benefits of sponsorships, as team's generate proportionately lower revenues from TV deals, ticket sales, and merchandising compared to major league teams. Lyn Agnello, vice president of corporate partnerships for WNBA states, 'the team depends on sponsorships for about 40 percent of its revenue.' These teams pride themselves on being affordable for fans and small business owners, displaying societal concern that you rarely see in major league sports sponsorships. There is a greater sense of loyalty and friendliness from these teams, who generate revenues while contributing to societal needs at the same time.
WNBA team's have long since realised the benefits of sponsorships, as team's generate proportionately lower revenues from TV deals, ticket sales, and merchandising compared to major league teams. Lyn Agnello, vice president of corporate partnerships for the Connecticut Sun states, 'the team depends on sponsorships for about 40 percent of its revenue.' These teams pride themselves on being affordable for fans and small business owners, displaying societal concern that you rarely see in major league sports sponsorships. There is a greater sense of loyalty and friendliness from these teams, who generate revenues while contributing to societal needs at the same time.