Australia’s peak advertising body, the Australian Association of National Advertisers (AANA), has called for advertiser to only pay for digital ads that are viewable as of January 2018. In a recent discussion paper, the AANA said that the industry has to move towards a model of advertising that is only traded on viewable ads, getting rid of wastage costs. Until that point, the AANA suggests that at minimum, 70% of digital ads in Fewer than half campaign must be viewable or advertisers should ask for recompense. Currently, only 49.3% of digital ads are viewable.
Australia’s peak advertising body, the Australian Association of National Advertisers (AANA), has called for advertiser to only pay for digital ads that are viewable as of January 2018. In a recent discussion paper, the AANA said that the industry has to move towards a model of advertising that is only traded on viewable ads, getting rid of wastage costs. Until that point, the AANA suggests that at minimum, 70% of digital ads in one campaign must be viewable or advertisers should ask for recompense. Currently, only 49.3% of digital ads are viewable.