Daimler’s mytaxi ride-hailing app has become part of the BMW and Daimler mobility joint venture, rebranding as Free Now. The new name is a nod to the company’s mission statement that says it wants “to make driving more convenient for everyone.”
Daimler’s mytaxi ride-hailing app has become part of the BMW and Daimler mobility joint venture, rebranding as Free Now. The move includes an updated app as well as a new ad campaign, and follows the blending of Car2go and DriveNow car-sharing apps to become Share Now.