According to Ad Age , after pulling the plug last October , Snapchat has gone back to publishing its own original content on its Discover page , focusing mainly on music - related content . Snapchat will produce its own content and articles for the channel , which is sponsored by Spotify , and will publish full - page ads for Spotify between content pages . To compete in the market Snapchat has been focusing on new mobile ad offerings , data collection , targeting and measurement capabilities . MEC Global 's Head of Social Media in digital America , Noah Millan , recently announced he believes Snapchat could be a serious competitor to Twitter in the mobile advertising market in 2016 .
According to Ad Age, after pulling the plug last October, Snapchat has gone back to publishing its own original content on its Discover platform, focusing mainly on music-related content. Snapchat will produce its own videos and articles for the channel, which is sponsored by Spotify, and will feature full-screen ads for Spotify between content pages. To compete in the market Snapchat has been working on new mobile ad offerings, data collection, targeting and measurement capabilities. MEC Global's Head of Social Media in North America, Noah Millan, recently announced he believes Snapchat could be a serious rival to Twitter in the mobile advertising market in 2016.