Facebook pulled in $10.03 in ad revenue for each global user in 2014, compared with $5.48 for Twitter, according to a recent study by eMarketer. eMarketer pegged the average ad revenue per U.S. user at $34.68 for Facebook and $17.06 for Twitter in 2014, while non-U.S. users brought in $6.25 and $2.37, respectively. The researcher sees global social network ad spending reaching $25.14 billion in 2015, up from the April forecast of $23.68 billion, adding that it projects Facebook’s 2015 global ad revenues at $16.29 billion, which would represent a 41.8 percent jump versus 2014. eMarketer also said Instagram would account for 5 percent of Facebook’s worldwide mobile ad revenue in 2015, tallying $600 million, with that figure projected to skyrocket to $1.48 billion in 2016. As for Twitter, eMarketer projects a 61.8 percent rise in ad revenue in 2015, to $2.03 billion. eMarketer principal analyst Debra Aho Williamson said in a post on the study’s findings: Twitter’s slowing user growth is impacting its ad business. Twitter has improved its ad targeting capabilities, and it still has a lock on real-time conversation. However, advertisers want to reach a mass audience, and that’s harder to do on Twitter than on Facebook. Readers: What did you think of eMarketer’s findings? Image courtesy of Shutterstock.
According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $23.7bn. In an interview with Bloomberg, Zuckerberg said he was “very bullish” on Facebook, but admitted it would be hard to maintain its growth rate if users were not willing to pay more money