consumers who combine interactive games with their video ads are reaping the benefits . Following Snack giant Mondelez 's decision in May to turn all its digital and social ads into e - commerce enabled ads , the company has seen its promos get a 220 % boost in sales and engagement going up 100 % . Bic is achieving similar results with consumers spending 65 seconds with Bic 's new running mobile and Web - video ads that include interactive games .
Brands who include interactive action with their video ads are reaping the benefits. Following Snack giant Mondelez's decision in May to turn all its digital and social ads into e-commerce enabled ads, the company has seen its promos get a 220% boost in awareness and engagement going up 88%. Bic is getting similar results with people spending 65 seconds with Bic's new running mobile and Web-video ads that include interactive games.