Esports remains a small segment of the digital advertising market , despite growing by $ 250 m to become a $ 905.6 million market this year , according to Newzoo . Most of the money entering the industry goes to sponsorship and advertising , with fees to games consoles accounting for 11 % of revenue this year , while sponsorships accounts for 40 % . Gamers prefer sponsorship from gaming - related products , according to Nielsen . These brands need to appeal to a section of the public which is mostly introverted by comparison to the wider public , YouGov found .
Esports remains a small portion of the digital advertising market, despite growing by $250m to become a $905.6m market this year, according to Newzoo. Most of the money entering the industry goes to sponsorship and advertising, with fees to games developers accounting for 11% of revenue this year, while sponsorships accounted for 40%. Gamers prefer promotions from gaming-related brands, according to Nielsen. These brands need to appeal to a section of the public which is mostly introverted by comparison to the wider public, YouGov found.