Alexander Hanff, CEO of privacy advocacy firm Think Privacy, is set to up the ante in his fight against publishers using scripts to detect the use of adblockers, claiming it is a breach of privacy and EU law. Hanff, who has the backing of the European Commission, plans to extend his "cease and desist" campaign to countries including Poland, Germany, France and The Netherlands. While some say Hanff's position is a very "strict interpretation" of the current law, critics say Hanff's claims are based on a "fundamental misunderstanding of how adblocker detection works".
Alexander Hanff, CEO of privacy advocacy firm Think Privacy, is set to up the ante in his fight against publishers using scripts to detect the use of adblockers, claiming it is a breach of privacy and EU law. Hanff, who has the backing of the European Commission, plans to extend his "cease and desist" campaign to countries including France, Germany, Poland and The Netherlands. While some say Hanff's position is a very "strict interpretation" of the current law, critics say Hanff's claims are based on a "fundamental misunderstanding of how adblocker detection works".