Measurement company Neilsen will launch his flagship digital advertising measurement across Asia in the next coming months after it was criticized for its inability to measure digital accuracy. The company, which is based out of Singapore, has been criticised by some users and media outlets over its ability to accurately gauge online popularity.
Measurement company Neilsen will launch his flagship digital advertising measurement across Asia in the next coming months after it was criticized for its inability to measure digital accuracy. The digital ad rating incorporates delivery reach, frequency, demographic and age to help determine the effectiveness of digital advertising campaigns.