Net-a-Porter has signed up to use Instragram's new ads API, testing out some of its audience targeting capabilities and its direct response formats. The company is also working on a way for users to share their own photos with the app, which would allow them to be tagged in an Instagram post as well as being able to see what other
Net-a-Porter has signed up to use Instragram's new ads API, testing out some of its audience targeting capabilities and its direct response formats. The fashion retailer has partnered with Marin Software to trial the new software, and will be targeting ads in real time.