prices in Blue Apron , one of the largest meal - kit delivery services in the US , have plummeted after Amazon registered a trademark to provide a competing service . The future of Blue Apron is in jeopardy as Amazon plans to enter the fast - expanding industry . This includes the announcement of Amazon 's planned purchase of Whole Foods Market , which experts speculate would lead to drastic changes in the way food is packaged and delivered . president David ##bard voiced concerns over Amazon 's plans for Whole Foods , pushing for an investigation into the company 's impact on consumers .
Shares in Blue Apron, one of the largest meal-kit delivery services in the US, have plummeted after Amazon registered a trademark to provide a competing service. The future of Blue Apron is in jeopardy as Amazon prepares to enter the fast-expanding industry. This follows the announcement of Amazon's planned purchase of Whole Foods Market, which experts speculate could lead to drastic changes in the way food is bought and delivered. Democrat David Cicilline voiced concerns over Amazon's plans for Whole Foods, pushing for an investigation into the deal's impact on consumers.