The BBC is experimenting with using six-minute audio clips taken from its BBC Stories video content as a way to broaden its audience and reach younger, underserved listeners. BBC Stories editor Sharon Horgan said the corporation wanted to recirculate "evergreen" content in "different forms and formats", but some analysts were sceptical about the success of audio on social media, where a lot of content is muted and ad support was limited.
The BBC is experimenting with using six-minute audio clips taken from its BBC Stories video content as a way to broaden its audience and reach younger, underserved listeners. BBC Stories editor Jeremy Skeet said the corporation wanted to recirculate "evergreen" content in "different forms and formats", but some analysts were sceptical about the success of audio on social media, where a lot of content is muted and ad support was limited.