Google has offered a refund to agencies and marketers, after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic. The tech giant will reimburse between 7% and 10% of the affected parties' total DoubleClick spend. Google is also working on a tech solution to provide a full refund if ad fraud occurs. 6.5bn will be lost globally to bot fraud in this year alone, according to website analysts at Bot Baseline.
Google has offered a refund to agencies and marketers, after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic. The tech giant will reimburse between 7% and 10% of the affected parties' total DoubleClick spend. Google is also working on a tech solution to provide a full refund if ad fraud occurs. Around $6.5bn will be lost globally to bot fraud in this year alone, according to website analysts at Bot Baseline.