Fast food giant Restaurant Brands will become the biggest US chain to offer a source of alternative proteins with the expansion of the Impossible Whopper to every outlet by the end of this year. It follows a successful trial in 58 St Louis restaurants and could help Restaurant Brands take a bite out of the growing meat substitutes market, predicted to be worth $6.43bn by 2023. Parent company Burger King recently reported a 9% slump in Q1 2019 income, to $135m.
Fast food giant Burger King will become the biggest US chain to offer a source of alternative proteins with the expansion of the Impossible Whopper to every outlet by the end of this year. It follows a successful trial in 58 St Louis restaurants and could help Burger King take a bite out of the growing meat substitutes market, predicted to be worth $6.43bn by 2023. Parent company Restaurant Brands recently reported a 9% slump in Q1 2019 income, to $135m.