apple 's direct response ( DR ) advertising generates 10 times more revenue to brands ' sites than Instagram , and costs one - tenth the price , two reasons why DR marketers have been slow to adopt advertising as a means to engage users , according to Marketing Land . However , mark Quarles , global director of business and brand development at apple , disagrees and said 70 % of DR campaigns had generated " statistically significant lift . "
Facebook's direct response (DR) advertising generates 10 times more clicks to brands' sites than Instagram, and costs one-fifth the price, two reasons why DR marketers have been slow to adopt Instagram as a means to engage users, according to Marketing Land. However, James Quarles, global head of business and brand development at Instagram, disagrees and said 70% of DR campaigns had generated "statistically significant lift."