As part of its Mother 's advertising build - up , KFC 's video ads targeted on - the - go mothers in the week leading up to the 14th May deadline . A carousel ad would appear when a prospective user was near one of the KFC chain 's locations , retargeting those users who had responded previously with one of the fast - food restaurant 's Mother 's advertising posts .
As part of its Mother's Day build-up, KFC's video advertising targeted on-the-go mothers in the week leading up to the 14th May celebration. A carousel ad would appear when a Facebook user was near one of the KFC chain's locations, retargeting those users who had interacted previously with one of the fast-food restaurant's Mother's Day posts.