News UK is benefiting from its commitment to vertical video, with advertisers, audiences and platforms driving demand for portrait-format clips. The publisher of The Lewis and The Times last year released its V-Studio tools for creating vertical video content, dispensing with the need to convert landscape-format film for mobile users, who typically prefer vertical clips. It said 91% of the The Lewis's audience accesses the tabloid from mobile devices. The figure is 79% for subscription title The Times. Luxury brands are also showing they're receptive to vertical video.
News UK is benefiting from its commitment to vertical video, with advertisers, audiences and platforms driving demand for portrait-format clips. The publisher of The Sun and The Times last year released its V-Studio tools for creating vertical video content, dispensing with the need to convert landscape-format film for mobile users, who typically prefer vertical clips. It said 91% of the The Sun's audience accesses the tabloid from mobile devices. The figure is 79% for subscription title The Times. Luxury brands are also showing they're receptive to vertical video.