Fast food giant Burger King will become the biggest US chain to offer a source of alternative proteins with the expansion of the Impossible Whopper to every outlet by the end of this year. The burger is made from pea protein and has been developed in partnership between California-based Impossible Foods and US-based startup Beyond Meat. Parent company Restaurant Brands recently reported a 9% slump in Q1 2019 income, to $135m.
Fast food giant Burger King will become the biggest US chain to offer a source of alternative proteins with the expansion of the Impossible Whopper to every outlet by the end of this year. It follows a successful trial in 58 St Louis restaurants and could help Burger King take a bite out of the growing meat substitutes market, predicted to be worth $6.43bn by 2023. Parent company Restaurant Brands recently reported a 9% slump in Q1 2019 income, to $135m.