WeWork’s bet is that because it is amassing so much office space and studying how thousands of different businesses use it, it can position itself as the company with the most valuable firsthand knowledge about how jobs best get done. Since its inception, WeWork has been collecting data about how people work, where they are most productive, what they need to feel good, and how much space they really require in the first place. (It’s less…much, much less…space than you think.) So far, WeWork has applied this knowledge to its own locations. The company’s headquarters will be located on a former parking lot at 1 World Trade Center in Lower Manhattan.
WeWork’s bet is that because it is amassing so much office space and studying how thousands of different businesses use it, it can position itself as the company with the most valuable firsthand knowledge about how jobs best get done. Since its inception, WeWork has been collecting data about how people work, where they are most productive, what they need to feel good, and how much space they really require in the first place. (It’s less…much, much less…space than you think.) So far, WeWork has applied this knowledge to its own locations. But for the past year, the company has quietly been experimenting with ways to turn that data into new products for enterprise customers.