Advertising company Dentsu Aegis Network (DAN) has released a positive revenue outlook, predicting a rise in global ad spend to 24.6% from 3.3% last year. Its forecast highlighted a projected rise of 12.6% in digital advertising, three times more than the rate of increase among all media. This trend is driving overall growth in revenue to a forecasted $613.5bn, with video likely to show the highest rate of increase at 3.9% and mobile and social media ads increasing by over 20% each. DAN also predicted digital will overtake TV advertising to take 38.5% of total ad spend.
Advertising company Dentsu Aegis Network (DAN) has released a positive revenue outlook, predicting a rise in global ad spend to 3.9% from 3.3% last year. Its forecast highlighted a projected rise of 12.6% in digital advertising, three times more than the rate of increase among all media. This trend is driving overall growth in revenue to a forecasted $613.5bn, with video likely to show the highest rate of increase at 24.6% and mobile and social media ads increasing by over 20% each. DAN also predicted digital will overtake TV advertising to take 38.5% of total ad spend.