Snapchat has sought to take on rivals Facebook and Instagram with the launch of its Certified Partners programme ahead of the annual Lions International Festival of Creativity. The company aims to use the programme to educate agencies about the Snapchat brand so they get the most out of their campaigns. Other forthcoming tools include Snapchat Ad Manager, a self-serve buying platform that has been opened up to all marketers, and Snap Publisher, which enables video ads to be created in less than two minutes.
Snapchat has sought to take on rivals Facebook and Instagram with the launch of its Certified Partners programme ahead of the annual Cannes Lions International Festival of Creativity. The company aims to use the programme to educate agencies about the Snapchat brand so they get the most out of their campaigns. Other forthcoming tools include Snapchat Ad Manager, a self-serve buying platform that has been opened up to all marketers, and Snap Publisher, which enables video ads to be created in less than two minutes.