Facebook will improve its Collection feature , which displays a number of products beneath a video advertisement , with the addition of Facebook , the company 's full - screen immersive advertising units . The company said that combining the features will give brands the opportunity to “ display their products in context and create a more meaningful branded experience ” . Facebook will also now re - target people who have clicked on video ads , use ads to drive in - store sales and track which products are driving traffic to their customers .
Facebook will improve its Collection feature, which displays a number of products beneath a video advertisement, with the addition of Canvas, the company's full-screen immersive ad units. The company said that combining the features will give brands the opportunity to “showcase their products in context and create a more meaningful branded experience”. Brands can also now re-target people who have clicked on Collection ads, use ads to drive in-store sales and track which products are driving traffic to their sites.