Google is concentrating more on virtual reality (VR) with the creation of a new division that will focus solely on developing VR products like YouTube. Google's concentration on VR follows Facebook, owner of Oculus, which has opened up pre-ordering for its Oculus Rift. Google also needs to stay on top of video content in order to remain competitive; while Facebook's Oculus and HTC's Vine initially appeal to gamers, Google wants to dominate the entertainment content space due to the ad dollars that this market provides.
Google is concentrating more on virtual reality (VR) with the creation of a new division that will focus solely on developing VR products like Google Cardboard. Google's concentration on VR follows Facebook, owner of Oculus, which has opened up pre-ordering for its Oculus Rift. Google also needs to stay on top of video content in order to remain competitive; while Facebook's Oculus and HTC's Vine initially appeal to gamers, Google wants to dominate the entertainment content space due to the ad dollars that this market provides.