Sexist advertisements will be banned under new rules proposed in a report by the UK’s industry watchdog the Advertising Standards Authority (ASA) and research firm GfK. The report calls for a crackdown on advertisements that present activities as suitable for more than 70,000 gender and that mock those who defy gender stereotypes. Ads that “body shame” young women will also face tougher regulation and the existing code relating to the sexualisation of women and girls in ads will be clarified. The ASA has previously acted against airbrushing and against ads using “unhealthily thin” models.
Sexist advertisements will be banned under new rules proposed in a report by the UK’s industry watchdog the Advertising Standards Authority (ASA) and research firm GfK. The report calls for a crackdown on advertisements that present activities as suitable for one gender and that mock those who defy gender stereotypes. Ads that “body shame” young women will also face tougher regulation and the existing code relating to the sexualisation of women and girls in ads will be clarified. The ASA has previously acted against airbrushing and against ads using “unhealthily thin” models.