Facebook has promised to protect users from " financially - motivated spammers " with its latest news feed update , according to a statement by the social media giant . The change comes after community members reported feeling disappointed when they click on a page leading to a site with " little substantive content and that is covered in disruptive , shocking or malicious ads , " Facebook said . The firm uses artificial intelligence to detect websites that contain this so - called ad farm content . Once updated , disruptive ads will appear farther down in users ' feeds and wo n't be eligible to post Facebook ads .
Facebook has promised to protect users from "financially-motivated spammers" with its latest news feed update, according to a statement by the social media giant. The change comes after community members reported feeling disappointed when they click on a link leading to a site with "little substantive content and that is covered in disruptive, shocking or malicious ads," Facebook said. The firm uses artificial intelligence to detect websites that contain this so-called ad farm content. Once identified, disruptive posts will appear farther down in users' feeds and won't be eligible to become Facebook ads.