Facebook is rolling out ads in its newsfeeds that open directly into Messenger chats, bridging the gap between mass targeting and one-to-one conversations in a single click. Brands will be able to send sponsored messages to consumers who have already opened a thread with them, allowing them to share news and updates, and create deep, ongoing conversations which bypass the need to download apps and reliance on the slow mobile web.
Facebook is rolling out ads in its newsfeeds that open directly into Facebook Messenger chats, bridging the gap between mass targeting and one-to-one conversations in a single click. Brands will be able to send sponsored messages to consumers who have already opened a thread with them, allowing them to share news and updates, and create deep, ongoing conversations which bypass the need to download apps and reliance on the slow mobile web.