Procter & Gamble (P&G) is under pressure to deal with waste caused by its nappies and sanitary products. Concern is particularly acute in India, where the market for sanitary pads is expected to double between 2018 and 2023, compared with 0.8% growth in the US. The company has been criticised over a lack of transparency about how it disposes of used pads, which are often dumped into landfills. Whisper brand dominates the field. The figures for estimated growth in the nappy market in India and the US are 59% and 2.5%, respectively. In 2016, the Indian government published rules requiring firms to help dispose of such items. P&G’s plans for a recycling facility in India have stalled.
Procter & Gamble (P&G) is under pressure to deal with waste caused by its nappies and sanitary products. Concern is particularly acute in India, where the market for sanitary pads is expected to double between 2018 and 2023, compared with 0.8% growth in the US. P&G’s Whisper brand dominates the field. The figures for estimated growth in the nappy market in India and the US are 59% and 2.5%, respectively. In 2016, the Indian government published rules requiring firms to help dispose of such items. P&G’s plans for a recycling facility in India have stalled.