French PR firm Publicis Groupe has assembled a bespoke, full-service team — based at Saatchi & Saatchi's London office — to cater to Procter & Gamble (P&G) in the UK. The move comes after P&G announced that is to reduce its marketing spend by $about US$600 million over the next five years, in addition to $600m of previously announced cuts. The London team will follow Publicis Groupe’s interdependent model, meaning that brand accounts will continue to be led by the agencies that already hold the business.
French PR firm Publicis Groupe has assembled a bespoke, full-service team — based at Saatchi & Saatchi's London office — to cater to Procter & Gamble (P&G) in the UK. The move comes after P&G announced that is to reduce its marketing spend by $2bn over the next five years, in addition to $600m of previously announced cuts. The London team will follow Publicis Groupe’s interdependent model, meaning that brand accounts will continue to be led by the agencies that already hold the business.