Marks & Spencer is teaming up with Microsoft to integrate artificial intelligence (AI) technology into its stores. The partnership will see the retailer use Microsoft's Azure cloud platform for a range of in-store AI and machine learning services. The retailer announced in November that it planned to become a "digital-first" business. Microsoft AI engineers will work with the M&S retail labs team in the partnership.
Marks & Spencer is teaming up with Microsoft to integrate artificial intelligence (AI) technology into its stores. The collaboration will seek to investigate how AI technology can improve the in-store experience for customers and boost efficiency across the company's broader operations, said M&S CEO Steve Rowe. The retailer announced in November that it planned to become a "digital-first" business. Microsoft AI engineers will work with the M&S retail labs team in the partnership.