Mediasmart will offer enhanced print formats and instant streaming video after agreeing a deal with TripleLift to use its native advertising offering . The deal means Mediasmart 's customers will now be offered an in - feed native platform , enabling publishers across different languages and digital platforms , while also gaining access to content marketing , advertorials and sponsored content which can be integrated to suit the tone and style of the respective publication .
Mediasmart will offer enhanced image formats and instant play video after agreeing a partnership with TripleLift to use its native advertising offering. The deal means Mediasmart's customers will now be offered an in-feed native inventory, spanning publishers across different languages and device platforms, while also gaining access to content marketing, advertorials and sponsored content which can be integrated to fit the tone and style of the respective publication.