Digital advertising organisation IAB UK has awarded its Gold Standard certification to Facebook and Instagram. The initiative is designed to help increase brand safety by reducing ad fraud and improving the advertising experience for users. The award means both customers have complied with scheme's 12 key measures to improve advertising practice, including adopting the anti-fraud ADS.txt initiative and avoiding three "bad ad" formats identified by the Coalition for Better Advertising. They have also committed to following the JICWEBS STSG Good Practice Principles and the LEAN ad standards.
Digital advertising organisation IAB UK has awarded its Gold Standard certification to Facebook and Instagram. The initiative is designed to help increase brand safety by reducing ad fraud and improving the advertising experience for users. The award means both customers have complied with scheme's three key measures to improve advertising practice, including adopting the anti-fraud ADS.txt initiative and avoiding 12 "bad ad" formats identified by the Coalition for Better Advertising. They have also committed to following the JICWEBS STSG Good Practice Principles and the LEAN ad standards.