A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it; 52% of those surveyed said this is the most attractive feature an advert can have. This feature was followed in desirability by the advert being unobtrusive (58%), the advert not slowing the page from loading (58%), and the advert being relevant to them (35%).
A new survey has found that the feature people find most attractive about an advert is the ability to easily skip or avoid it; 58% of those surveyed said this is the most attractive feature an advert can have. This feature was followed in desirability by the advert being unobtrusive (52%), the advert not slowing the page from loading (52%), and the advert being relevant to them (35%).