Juicero.com , the food tech start - up behind a $ 699 smart juicer , has raised $ 70 m in a funding round led by Artis ventures . juice 's flagship product has been likened to a recipe for juice ; users buy packs of prepared organic fruits and vegetables , costing between $ 4 and $ 10 per pack , and the press does the rest . The packs have a QR code which allows the company to track data on how much juice a user is consuming and which recipes are most popular , to help organic farmers grow fruits and plant accordingly .
Juicero.com, the food tech start-up behind a $699 smart juicer, has raised $70m in a funding round led by Artis Ventures. Juicero's flagship product has been likened to a Nespresso for juice; users buy packs of prepared organic fruits and vegetables, costing between $4 and $10 per pack, and the press does the rest. The packs have a QR code which allows the company to track data on how much juice a user is making and which recipes are most popular, to help organic farmers forecast demand and plant accordingly.