Africa's biggest e-commerce operator, Jumia, aims to solve last-mile delivery problems by enabling shoppers to collect online purchases and place orders at more than 2,000 Vivo Energy fuel station outlets. A pilot will launch in Kenya, Morocco, Senegal and Ivory Coast, before expanding to other countries where Jumia and Vivo both operate. Analysts said the partnership offers greater uniformity and brand recognition than a similar move from Nigerian rival Konga, as well as the capacity to engage more offline customers. The deal comes after several years of negotiations between Jumia's chief executive officer John Ndikumana and Vivo, which has been trying to expand its presence in Africa for years.
Africa's biggest e-commerce operator, Jumia, aims to solve last-mile delivery problems by enabling shoppers to collect online purchases and place orders at more than 2,000 Vivo Energy fuel station outlets. A pilot will launch in Kenya, Morocco, Senegal and Ivory Coast, before expanding to other countries where Jumia and Vivo both operate. Analysts said the partnership offers greater uniformity and brand recognition than a similar move from Nigerian rival Konga, as well as the capacity to engage more offline customers. Jumia successfully floated on the New York Stock Exchange earlier this year.