Streaming service Netflix has become one of the biggest ad buyers in the entertainment sector, spending more than $1.8bn on advertising 2017. This represented a 65% rise on last year, when Netflix spent $1.09bn, and a doubling of its 2016 spend of $842m. Netflix is boosting its advertising spend to promote the original TV series and films it is producing. However, its service remains ad-free, which it says maintains goodwill with subscribers.
Streaming service Netflix has become one of the biggest ad buyers in the entertainment sector, spending more than $1.8bn on advertising last year. This represented a 65% rise on 2017, when Netflix spent $1.09bn, and a doubling of its 2016 spend of $842m. Netflix is boosting its advertising spend to promote the original TV series and films it is producing. However, its service remains ad-free, which it says maintains goodwill with subscribers.