Amazon has begun selling advertising during its live streaming of American Football games on its Prime Video service. The move has prompted speculation that it is developing a free version of the subscription service that would be supported by advertising, although the company denies it has any plans to do so. The number of subscription video services has increased in this year, with a number of broadcasters launching their own platforms. Surveys suggest many younger customers think they are too expensive. While Netflix has no adverts, free platforms like YouTube and Facebook rely on them.
Amazon has begun selling advertising during its live streaming of American Football games on its Prime Video service. The move has prompted speculation that it is developing a free version of the subscription service that would be supported by advertising, although the company denies it has any plans to do so. The number of subscription video services has increased in recent years, with a number of broadcasters launching their own platforms. Surveys suggest many younger customers think they are too expensive. While Netflix has no adverts, free platforms like YouTube and Facebook rely on them.