Instagram is "optimising the order" of its feed from chronological to a "personalising" Facebook, similar to that of parent company algorithm. Advertisers are worried that this could impact posts from brand accounts if users are not engaging with the content, spelling the end for organic content. However, supporters of the change say that it will increase interaction with relevant and timely branded content, and improve brand experience, allowing companies to retain a strong presence across the platform.
Instagram is "optimising the order" of its feed from chronological to a "personalising" algorithm, similar to that of parent company Facebook. Advertisers are worried that this could impact posts from brand accounts if users are not engaging with the content, spelling the end for organic content. However, supporters of the change say that it will increase interaction with relevant and timely branded content, and improve brand experience, allowing companies to retain a strong presence across the platform.