US fast food giant McDonald's has removed all artificial colours, flavours and preservatives from its range of classic burgers, which includes the Big Mac. Only a single artificial preservative in the pickle will remain. The change will be implemented across the chain's 14,000 US restaurants. In an interview with USA Today, CEO Steve Easterbrook said that he was "disappointed" by the decision to remove artificial colours but added that it would not affect his company's commitment to healthy food. The change could potentially lead to more food safety risk training for employees and a change in inventory strategy.
US fast food giant McDonald's has removed all artificial colours, flavours and preservatives from its range of classic burgers, which includes the Big Mac. Only a single artificial preservative in the pickle will remain. The change will be implemented across the chain's 14,000 US restaurants. It is part of a wider series of measures implemented in response to consumer demand for more sustainable, “cleaner” food. The change could potentially lead to more food safety risk training for employees and a change in inventory strategy.