Yahoo7 has launched a new mobile advertising platform in Australia , replacing Interscroller with smart Feedback , that simulates the sensation of happiness via mobile phone vibrations , a new technology that can reportedly double brand recognition in popularity compared to standard mobile advertisements . Launch partner brand - Clark Australia is creating mobile advertising for Snugglers , one of its leading brands .
Yahoo7 has launched a new mobile advertising format in Australia, Mobile Interscroller with Haptic Feedback, that simulates the sensation of touch via mobile phone vibrations, a new technology that can reportedly double brand recall in consumers compared to standard mobile advertisements. Launch partner Kimberly-Clark Australia is creating mobile advertising for Snugglers, one of its leading brands.