Facebook is hoping to step-up competition with Google by broadening its ad network. Major changes include an expansion of Facebook's ad network to desktop and also selling video ads. Facebook's Audience Network (FAN) allows brands to reach third-party apps and the mobile web. Many believe that its wealth of personal data could provide Facebook with an advantage over Google. Vogel, director of special operations at TubeMogul, said “Facebook has really rich data that allows brands to scale against niche audiences.” The enlarged FAN will only be available to a few brands, however, this will extend to all advertisers as part of a phased roll out.
Facebook is hoping to step-up competition with Google by broadening its ad network. Major changes include an expansion of Facebook's ad network to desktop and also selling video ads. Facebook's Audience Network (FAN) allows brands to reach third-party apps and the mobile web. Many believe that its wealth of personal data could provide Facebook with an advantage over Google. Toccara Baker, director of special operations at TubeMogul, said “Facebook has really rich data that allows brands to scale against niche audiences.” The enlarged FAN will only be available to a few brands, however, this will extend to all advertisers as part of a phased roll out.