Published: 11:45am, 18 Jan, 2017 Updated: 11:46am, 18 Jan, 2017
The continued effectiveness of digital advertising is likely to ensure continued expansion in the sector despite its vulnerability to manipulation and fraud , says the South China Morning Post . The largest advertising fraud ever committed was set up in march 2016 : Russian hackers set up thousands of domains to impersonate high - traffic sites , on which they sold advertising space . They then created bots which artificially doubled the number of views the adverts had . This scam allegedly netted the company $ 5 m per day in stolen advertising revenue .