Digital advertising revenues in the US increased by 23.1% in H1 2018 to $49.5bn, according to an Interactive Advertising Bureau report. This was $9bn more than H1 2017 and set digital on course to pass $100bn in yearly ad revenues for the first time. Social media ad revenues increased 38% to $13.1bn over the half, meaning they are likely to exceed 2017’s total ad revenues. The report also found that social media is now a bigger source of revenue for publishers than traditional TV advertising. Spending on traditional media is falling as industry and consumer focus shifts to digital.
Digital advertising revenues in the US increased by 23.1% in H1 2018 to $49.5bn, according to an Interactive Advertising Bureau report. This was $9bn more than H1 2017 and set digital on course to pass $100bn in yearly ad revenues for the first time. Social media ad revenues increased 38% to $13.1bn over the half, meaning they are likely to exceed 2017’s total ad revenues. Video advertisements' share of revenues is catching up with that of search engines, growing 34.8% to reach $7bn. Spending on traditional media is falling as industry and consumer focus shifts to digital.