online display advertisers such as Facebook , Google , and Twitter could face an anti - trust campaign in the wake of a French inquiry , which is expected to publish its findings in spring 2017 . The display Competition Authority to assess the importance of data collection and exploitation in the online display ad sector ; it also intends to probe the relationships between different targeted ads on social media and scrutinise Facebook 's market power and strategy . Bruno Lasserre , head of the French anti - trust body , said the investigation could result in new laws requiring companies to modify their behaviour .
Digital display advertisers such as Facebook, Google, and Twitter could face an anti-trust crackdown in the wake of a French inquiry, which is expected to publish its findings in H2 2017. The French Competition Authority will assess the importance of data collection and exploitation in the online display ad sector; it also intends to probe the relationships between different targeted ads on social media and scrutinise Facebook's market power and strategy. Bruno Lasserre, head of the French anti-trust body, said the findings could result in new laws requiring companies to modify their behaviour.