Daily Mail Australia has launched what it claims is the world's first video ad unit that turns static desktop wallpaper ad formats into rolling video, effectively dominating the publisher's site. The impactful ads will be optimised by Moat to minimise lag and will not block content, allaying concerns over the increased use of ad-blockers to switch off disruptive ads. "We are excited about this new initiative as we believe it's a great way for us to reach our audience in an innovative way," said CEO John Carney.
Daily Mail Australia has launched what it claims is the world's first video ad unit that turns static desktop wallpaper ad formats into rolling video, effectively dominating the publisher's site. The impactful ads will be optimised by Moat to minimise lag and will not block content, allaying concerns over the increased use of ad-blockers to switch off disruptive ads. Built in-house, the new ad format will roll out on the paper's US and UK websites shortly, and has received great interest from FMCG, large banks, travel, fashion and entertainment brands, the publisher said.