Moat ad search engine Moat is developing a metric to integrate with automated ad buying systems in a bid to cut off ad dollars to fake news sites. Much of online advertising is automated, meaning that cash often goes to fake news websites without the brands themselves knowing. Moat has developed an anti-fake news filter which can quickly identify web traffic. It then works with journalists and fact-checkers to work out which sites and stories should be deemed fake news.
Digital ad search engine Moat is developing a metric to integrate with automated ad buying systems in a bid to cut off ad dollars to fake news sites. Much of online advertising is automated, meaning that cash often goes to fake news websites without the brands themselves knowing. Moat has developed an anti-fake news filter which can quickly identify web traffic. It then works with journalists and fact-checkers to work out which sites and stories should be deemed fake news.