Trustworthy Accountability Group ( TAG ) has unveiled its “ Certified Against Fraud ” program . The program will award seals to companies in the digital advertising supply chain that complete stringent anti - fraud requirements . Companies that apply to use the TAG registry will have to undergo background checks and reviews , and the registry is also planning to launch a payment ID system , which will issue a unique ID that can be matched against the registry to verify that payments are n't going to criminals . Mike Zaneis , CEO of TAG , said . " It takes away their incentive to distribute things like malware and bots . The payment ID system will hit them where it hurts , which is their pocketbook . "
Trustworthy Accountability Group (TAG) has unveiled its “Certified Against Fraud” initiative. The program will award seals to companies in the digital advertising supply chain that complete stringent anti-fraud requirements. Companies that apply to join the TAG registry will have to undergo background checks and reviews, and the company is also planning to launch a payment ID protocol, which will issue a unique ID that can be matched against the system to verify that payments aren't going to criminals. Mike Zaneis, CEO of TAG, said. "It takes away their incentive to distribute things like malware and bots. The payment ID system will hit them where it hurts, which is their pocketbook."