Dairy sales on China 's e - commerce platforms grew at a slower year - on - year rate of 45.2 % in Q1 of 2018 , the slowest quarterly growth since Q1 of 2016 , according to research by Syntun . The majority of online sales on platforms like JD and Tmall came from infant milk powder , which made up 58 % of transactions , while liquid milk accounted for 32.1 % of sales . Of the infant formula sales , 63.3 % were non - Chinese brands such as baby Gold Step 3 , Aptamil and A2 Platinum Step 3 . Despite a decreased market share , sales of adult milk powder grew 120 % compared with Q1 of 2017 .
Dairy sales on China's e-commerce platforms grew at a slower year-on-year rate of 45.2% in Q1 of 2018, the slowest quarterly growth since Q1 of 2016, according to research by Syntun. The majority of online sales on platforms like JD and Tmall came from infant milk powder, which made up 57.5% of transactions, while liquid milk accounted for 32.1% of sales. Of the infant formula sales, 63.3% were non-Chinese brands such as Frisco Gold Step 3, Aptamil and A2 Platinum Step 3. Despite a decreased market share, sales of adult milk powder grew 120% compared with Q1 of 2017.