investor Martin Sorrell has indicated that S4 Capital might be interested in acquiring parts of Kantar , the WPP unit recently valued at around $ 3.5bn . WPP is looking to sell a majority stake in Kantar and Sorrell has been tipped as a likely buyer , but he told The Drum he was only interested in its first - party data acquisition . Since the sale of Kantar ’s individual assets has only recently been completed , it is unlikely that WPP will unbundle the company to make a sale . Private equity firms equity , Apax Partners , Bain Capital and Cinven are reportedly also interested in Kantar .
Sir Martin Sorrell has indicated that S4 Capital might be interested in buying parts of Kantar, the WPP unit recently valued at around $3.5bn. WPP is looking to sell a majority stake in Kantar and Sorrell has been tipped as a likely bidder, but he told The Drum he’s only interested in its first-party data properties. Since the consolidation of Kantar’s individual brands has only recently been completed, it is unlikely that WPP will unbundle the company to make a sale. Private equity firms TPG, Apax Partners, Bain Capital and Cinven are reportedly also interested in Kantar.