Views of Snapchat geofilters have doubled to over $200 million per day since Snap's initial public offering in February. The company's partnerships with location data providers Foursquare and Factual in November have attracted a broader user base by enabling the feature to be used in a wider range of locations, such as small towns. Additionally, Foursquare's database includes the coordinates and category of every business in certain countries, enabling brands to introduce their own location-specific geofilters. Location data from Factual and Foursquare also underpins a feature that allows Snapchat users to choose geofilters and add stickers for nearby places.
Views of Snapchat geofilters have doubled to 2.16 billion per day since Snap's initial public offering in February. The company's partnerships with location data providers Foursquare and Factual in November have attracted a broader user base by enabling the feature to be used in a wider range of locations, such as small towns. Additionally, Foursquare's database includes the coordinates and category of every business in certain countries, enabling brands to introduce their own location-specific geofilters. Location data from Factual and Foursquare also underpins a feature that allows Snapchat users to choose geofilters and add stickers for nearby places.