Urbanisation in China has resulted in Chinese consumers shifting from vegetable - based foods to meat - based diets , says its Ministry of Agriculture , estimating that the country is expected to consume 100 million tonnes of meat in 2020 . However , as we have previously noted , domestic meat production will only be 90 million tonnes , resulting in huge investments from the meat industry in China from countries such as the US and Australia . Processed meat is becoming especially popular in the urban areas due to their busy life styles . Even the recent report from the Food Health Organisation ( WHO ) linking red meat to meat has had very little impact . However , exports of frozen meat are limited due to the previously highlighted lack in China 's cold markets , though this is due to change with further development and investment ; a majority of frozen meat is pork .
Urbanisation in China has resulted in Chinese consumers shifting from vegetable-based meals to meat-based diets, says its Ministry of Agriculture, estimating that the country is expected to consume 100 million tonnes of meat in 2020. However, as we have previously noted, domestic meat production will only be 90 million tonnes, resulting in huge investments from the meat industry in China from countries such as the US and Australia. Processed meat is becoming especially popular in the urban areas due to their busy life styles. Even the recent report from the World Health Organisation (WHO) linking red meat to cancer has had very little impact. However, sales of frozen meat are limited due to the previously highlighted lack in China's cold chain, though this is due to change with further development and investment; a majority of frozen meat is pork.