Using artificial intelligence, Google has developed a bidding tool, Smart Bidding, for conversion-based automated bidding across AdWords and DoubleClick. The tool can quickly analyse campaign patterns, ad text, landing pages and more to determine the optimal bid for any project. “AI is changing how we do business in so many ways,” said David Johnson, CEO of Google.
Using artificial intelligence, Google has developed a bidding tool, Smart Bidding, for conversion-based automated bidding across AdWords and DoubleClick. The tool can quickly analyse campaign patterns, ad text, landing pages and more to determine the optimal bid for any project. Smart Bidding even allows buyers and advertisers to assess contextual signals such as performance on specific devices and in specific locations.