Young Singaporeans find digital advertising on YouTube less intrusive than on TV, according a Google Singapore and Kantar TNS study. The poll, which comes after a number of brand safety controversies involving Google, found 45% of internet users aged 16 to 34 prefer YouTube to traditional TV. Singapore leads the Asia-Pacific region in video consumption, with 78% of users polled choosing YouTube as their first choice for online video. In Singapore, there are more people who use mobile phones rather than TV or radio when they watch online, but only about half (52%) have used an app such as YouTube, while just 11% said they had
Young Singaporeans find digital advertising on YouTube less intrusive than on TV, according a Google Singapore and Kantar TNS study. The poll, which comes after a number of brand safety controversies involving Google, found 45% of internet users aged 16 to 34 prefer YouTube to traditional TV. Singapore leads the Asia-Pacific region in video consumption, with 78% of users polled choosing YouTube as their first choice for online video. The popularity of online video in Singapore is also at an all-time high, with people consuming one billion hours of YouTube content each day.