Marks & Spencer is teaming up with Microsoft to integrate artificial intelligence ( AI ) technology into its products . The collaboration will seek to demonstrate how AI technology will improve the in - store experience for customers and boost efficiency across the company 's broader operations , said M&S CEO Steve Rowe . The retailer announced in November that it planned to become a " digital - first " business . AI AI engineers will work with the M&S retail design team in the store .
Marks & Spencer is teaming up with Microsoft to integrate artificial intelligence (AI) technology into its stores. The collaboration will seek to investigate how AI technology can improve the in-store experience for customers and boost efficiency across the company's broader operations, said M&S CEO Steve Rowe. The retailer announced in November that it planned to become a "digital-first" business. Microsoft AI engineers will work with the M&S retail labs team in the partnership.