Uber is growing in popularity in Mexico, but has struggled with the fact that some local debit cards limit e-commerce purchases, making it hard for some holders to use ride-sharing services. To that end, it has partnered with Mastercard and Mexican online bank Bankaool to offer its own debit card which will allow customers to make online purchases freely. The new card, called UberEdebito, allows users to buy goods from a variety of retailers including Amazon, Walmart, Target, Walmart Express, Costco, Home Depot, Best Buy, Toys R Us, and
Uber is growing in popularity in Mexico, but has struggled with the fact that some local debit cards limit e-commerce purchases, making it hard for some holders to use ride-sharing services. To that end, it has partnered with Mastercard and Mexican online bank Bankaool to offer its own debit card which will allow customers to make online purchases freely. The pilot is worth watching as it may become a useful tool in many countries where debit and/or credit card options are limited or difficult to come by.