Ad fraud is expected to decline this year, according to US advertisers including Pepsi and Airbnb. Bot traffic has decreased thanks to better data and partnerships with organisations such as the Media Rating Council and Facebook, said Atin Kulkarni, global head of media and content innovation at Pepsi. However, bot traffic is still affecting some ad impression costs, he added. Kulkarni's remarks followed a report by the Association of National Advertisers and White Ops, which showed that economic losses from ad fraud could drop by as much as 10 percent this year, to $6.5bn from the $7.2bn predicted last year.
Ad fraud is expected to decline this year, according to US advertisers including Pepsi and Airbnb. Bot traffic has decreased thanks to better data and partnerships with organisations such as the Media Rating Council and Facebook, said Atin Kulkarni, global head of media and content innovation at Pepsi. However, bot traffic is still affecting some ad impression costs, he added. Kulkarni's remarks followed a report by the Association of National Advertisers and White Ops, which showed that economic losses from ad fraud could drop by as much as 10% this year, to $6.5bn from the $7.2bn predicted last year.