AOL's recent State of the Video report shows 83% of regular internet users in Southeast Asia watch online video every day, with nearly 75% watching on their smartphones. Around 48% of publishers in the region expect spend on video to rise by over 25% in 2017, roughly inline with the global average of 63% of publishers but behind the US at 46%. However, despite being bullish on the future of video, advertisers and publishers there registered higher levels of concern over the tracking, safety and quality of campaigns.
AOL's recent State of the Video report shows 83% of regular internet users in Southeast Asia watch online video every day, with nearly 75% watching on their smartphones. Around 48% of publishers in the region expect spend on video to rise by over 25% in 2017, roughly inline with the global average of 46% of publishers but behind the US at 63%. However, despite being bullish on the future of video, advertisers and publishers there registered higher levels of concern over the tracking, safety and quality of campaigns.