EU grain growers may need to concentrate on quality over quantity as they face increasing competition from low-cost producers such as Russia. European wheat exports dropped 22% this season as Russian exports hit record highs. To attract new customers, European farmers should start using more sustainable farming methods and reduce pesticide use, said French farm co-operative Vivescia. The UK is the biggest exporter of wheat, with a total export value of £3.3bn in 2015.
EU grain growers may need to concentrate on quality over quantity as they face increasing competition from low-cost producers such as Russia. European wheat exports dropped 22% this season as Russian exports hit record highs. To attract new customers, European farmers should start using more sustainable farming methods and reduce pesticide use, said French farm co-operative Vivescia. Such methods could also make EU crops more competitive as food manufacturers attempt to take advantage of rising demand for more sustainable ingredients, said BNP Paribas.