In a new report, Google has found that in the European market, ads on YouTube are four in five times more effective at driving sales than TV ads. Based on this, it advises advertisers to allocate up to six times more of their budgets to YouTube than they currently do. Google has long attacked the TV industry and yesterday told advertisers to shift 24% of their marketing budgets to YouTube if they wanted to attract younger audiences.
In a new report, Google has found that in the European market, ads on YouTube are four in five times more effective at driving sales than TV ads. Based on this, it advises advertisers to allocate up to six times more of their budgets to YouTube than they currently do. Google has long attacked the TV industry and last year told advertisers to shift 24% of their marketing budgets to YouTube if they wanted to attract younger audiences.