Online publishers are considering strategies for a future in which Facebook removes news stories from its main pages, called newsfeeds. The social network last year experimented with a separate newsfeed called Explore in six countries outside the US, but said it didn't plan to roll this out further. However, a number of other online platforms including Andrew Montalenti and Snapchat have separated news stories from user-generated content to some degree, leading to speculation Facebook will follow suit. Publishers have already seen their direct traffic from Facebook decline in recent months as user content and videos have taken precedence.
Online publishers are considering strategies for a future in which Facebook removes news stories from its main pages, called newsfeeds. The social network last year experimented with a separate newsfeed called Explore in six countries outside the US, but said it didn't plan to roll this out further. However, a number of other online platforms including Twitter and Snapchat have separated news stories from user-generated content to some degree, leading to speculation Facebook will follow suit. Publishers have already seen their direct traffic from Facebook decline in recent months as user content and videos have taken precedence.