Esports remains a small portion of the digital advertising market, despite growing by $250m to become a $905.6m market this year, according to Newzoo. Most of the money entering the industry goes to sponsorship and advertising, with fees to games developers accounting for 11% of revenue this year, while sponsorships accounted for 40%. Gamers prefer promotions from gaming-related brands, according to Nielsen. These brands need to appeal to a section of the public which is mostly introverted by comparison to the wider public, Sponsorships found.
Esports remains a small portion of the digital advertising market, despite growing by $250m to become a $905.6m market this year, according to Newzoo. Most of the money entering the industry goes to sponsorship and advertising, with fees to games developers accounting for 11% of revenue this year, while sponsorships accounted for 40%. Gamers prefer promotions from gaming-related brands, according to Nielsen. These brands need to appeal to a section of the public which is mostly introverted by comparison to the wider public, YouGov found.