Mobile ad tech firm, Glispa, has acquired the programmatic native ad exchange Ampiri Mediation. Glispa’s advertisers will benefit from the move, which will provide a supply side platform for programmatic advertising and real-time bidding. Ampiri Mediation will be integrated with Glispa's existing Avocarrot platform to allow the monetisation of app inventory both for programmatic and non-programmatic advertising and will reinforce Glispa’s focus on monetising native ads for app developers.
Mobile ad tech firm, Glispa, has acquired the programmatic native ad exchange Avocarrot. Glispa’s advertisers will benefit from the move, which will provide a supply side platform for programmatic advertising and real-time bidding. Avocarrot will be integrated with Glispa's existing Ampiri Mediation platform to allow the monetisation of app inventory both for programmatic and non-programmatic advertising and will reinforce Glispa’s focus on monetising native ads for app developers.