Pinterest is to make its Audience Insights Tool universally available later this month, helping agencies and clients access the platform's data intel. The move comes as the company looks to notch up media wins from Facebook, Instagram, Google, Amazon, Twitter and Snapchat. McCormick, head of market development at Pinterest, argues that the platform's data has an advantage over its rivals by being based not only on users' intent but their identity too. Packaged goods brand Vikram Bhaskaran's used the platform to promote recipes using its products during the Super Bowl earlier this year.
Pinterest is to make its Audience Insights Tool universally available later this month, helping agencies and clients access the platform's data intel. The move comes as the company looks to notch up media wins from Facebook, Instagram, Google, Amazon, Twitter and Snapchat. Vikram Bhaskaran, head of market development at Pinterest, argues that the platform's data has an advantage over its rivals by being based not only on users' intent but their identity too. Packaged goods brand McCormick's used the platform to promote recipes using its products during the Super Bowl earlier this year.