Google has offered a solution to agencies and marketers , after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic . The internet giant will reimburse between 5 % and 10 % of the affected parties ' total DoubleClick spend . Google is also working on a tech solution to provide a full solution if ad fraud occurs . Around $ 5000 will be lost globally to bot fraud in this year alone , according to website estimates at tech Baseline .
Google has offered a refund to agencies and marketers, after DoubleClick Bid Manager ads were hosted on sites with artificially inflated traffic. The tech giant will reimburse between 7% and 10% of the affected parties' total DoubleClick spend. Google is also working on a tech solution to provide a full refund if ad fraud occurs. Around $6.5bn will be lost globally to bot fraud in this year alone, according to website analysts at Bot Baseline.