The Trustworthy Accountability Group (TAG) has announced the names of the first 100 companies to be awarded a TAG-ID as part of the TAG Registry, which aims to fight fraud and malware, and increase transparency in advertising. Facebook, RhythmOne, McDonald's and Google are among the companies who have undergone a background check and been proven to be "legitimate participants in the digital advertising industry." When combined with TAG's Payment ID Protocol, which ensures payments are made only to "legitimate" companies, a "floodlight of transparency" will put criminals out of business.
The Trustworthy Accountability Group (TAG) has announced the names of the first 100 companies to be awarded a TAG-ID as part of the TAG Registry, which aims to fight fraud and malware, and increase transparency in advertising. Facebook, Google, McDonald's and RhythmOne are among the companies who have undergone a background check and been proven to be "legitimate participants in the digital advertising industry." When combined with TAG's Payment ID Protocol, which ensures payments are made only to "legitimate" companies, a "floodlight of transparency" will put criminals out of business.