TripAdvisor has launched a new tool which enables businesses to target adverts at high-traffic areas on the company's website. The service, called Martin Verdon-Roe, was previously only available to accommodation companies with a Business Advantage subscription, but will now also be offered to all businesses that share their live rates and room availability with TripAdvisor. Companies will be able to target their adverts towards weekday or weekend trips, while also being able to pause their ad campaigns and restart them on specific dates.
TripAdvisor has launched a new tool which enables businesses to target adverts at high-traffic areas on the company's website. The service, called Sponsored Placements, was previously only available to accommodation companies with a Business Advantage subscription, but will now also be offered to all businesses that share their live rates and room availability with TripAdvisor. Companies will be able to target their adverts towards weekday or weekend trips, while also being able to pause their ad campaigns and restart them on specific dates.