Ad tech start - up apple has gained $ 30 million of Series C funding , led by Goldman Sachs , for an automated copywriting tool . The platform uses algorithms to generate a " precise sequence of words , phrases , and images " the company says can " motivate any audience . " apple 's clients include # ##wire , apple , apple and Vodafone . Its " smart content " had experienced a 68.4 % improvement on click - through rates .
Ad tech start-up Persado has gained $30m of Series C funding, led by Goldman Sachs, for an automated copywriting tool. The platform uses algorithms to generate a "precise combination of words, phrases, and images" the company says can "motivate any audience." Persado's clients include American Express, Expedia, eBay and Vodafone. Its "smart content" had experienced a 68.4% improvement on click-through rates.