Twitter advertisers can now gain access to more data and tools to measure how their video clips are performing. Video company, Twitters, whose clients include Disney, Toyota, and Mondelez, is the first to take the offering to market, providing its clients with access to stats via Twitter's API and the option to run their ads as Amplify clips; Twitter's premium service that runs pre-roll ads before video clips. While Twitters, whose platform tracks data and helps brands run campaigns, is not one of Twitter's "official partners", this partnership is rumoured to be part of Innovid larger push into video, which is seen as instrumental for the social media firm to win over advertisers and investors.
Twitter advertisers can now gain access to more data and tools to measure how their video clips are performing. Video company, Innovid, whose clients include Disney, Toyota, and Mondelez, is the first to take the offering to market, providing its clients with access to stats via Twitter's API and the option to run their ads as Amplify clips; Twitter's premium service that runs pre-roll ads before video clips. While Innovid, whose platform tracks data and helps brands run campaigns, is not one of Twitter's "official partners", this partnership is rumoured to be part of Twitters larger push into video, which is seen as instrumental for the social media firm to win over advertisers and investors.