According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $23.7bn. In an interview with Bloomberg, Zuckerberg said he was “very bullish” on Facebook, but admitted it would be hard to maintain its growth rate if users were not willing to pay more money
According to a recent study by eMarketer, Facebook made $10 in ad revenue for each global user in 2014, compared to Twitter who made $5.5. The research found that global social network spending will reach $25bn in 2015, this is up from the April forecast of $23.7bn. Emarketer also predicts that Instagram will account for 5% of Facebook's worldwide mobile ad revenue in 2015, making $600m, a figure that is expected to rise to $1.5bn in 2016.