Argos has hired toy specialist PR agency, Playtime PR, to maintain the retailer's market share in the toy sector, and in particular to raise the profile of its own 400-product, multi-million-pound toy brand, Chad Valley. The move comes as a surprise given that Argos had been struggling with declining sales for several years before it was bought by Toys R Us last year.
Argos has hired toy specialist PR agency, Playtime PR, to maintain the retailer's market share in the toy sector, and in particular to raise the profile of its own 400-product, multi-million-pound toy brand, Chad Valley. The agency will work with the in-house PR team and broadcast agency, Markettiers.