If your idea of a coworking space is an office with concrete floors and frat boy foosball games in the back, Hana probably isn't for you. Hana — the flagship of what CBRE plans to be a nationwide shared office chain — has formally opened its doors in Dallas. Located in the new Park District project in Uptown, the flexible office offering raises the bar for the coworking sector. Step inside, and you'll find finishes and furniture more in keeping with a high-end hospitality environment than a gritty warehouse workroom. The two-and-a-half-floor space is finished in polished wood and stone, bright ceramic tiles and top-quality furnishings. There's not a pingpong table or pinball machine in sight. "It has a very comfortable, almost residential feel to it, which is in contrast to that urban loft feel you get with many other providers," Hana chief experience officer Brian Harrington said. "There is a focus on hospitality and service. "If you look around here, the physical materials we use are very warm," Harrington said. "There is a lot of wood. There are a lot of plants." 1/3Hana's outdoor coworking space with a view of downtown Dallas.(Brian Elledge / Staff Photographer) 2/3The center staircase in the lobby at Hana.(Brian Elledge / Staff Photographer) 3/3Tables in some of the many co-working spaces that have a view of downtown.(Brian Elledge / Staff Photographer) Taking up 67,000 square feet of the new PwC Tower, Hana's posh office center is already crowded with workers. The coworking space had its "soft" opening earlier this month. Inside the operation, there's everything from open work desks to private "focus rooms" and big team suites that can accommodate 70 workers for a year or more. The large work suites are entirely customizable, from furniture arrangement to curtains. "We have about 50 different wall coverings that folks can use to customize," Harrington said. "Similar to hotels, we've developed a custom sound track for Hana — some music to help folks focus on what they need to accomplish. "We have a custom scent, too," he said. "You can't smell it now because it's not on." There are cushy booths where people can work or have lunch. The central reception area, called The Hub, has a concierge feel. 1/3Brian Harrington, chief experience officer for Hana, in the Hana coworking office space in uptown Dallas. (Brian Elledge / Staff Photographer) 2/3One of the meeting rooms that can be configured to the clients' needs.(Brian Elledge / Staff Photographer) 3/3There are many different styles of co-working spaces at Hana.(Brian Elledge / Staff Photographer) "First impressions are very important," Harrington said. "The intent was to create a warm, welcoming feeling for Hana in a very professional way. "You won't find yourself walking into a craft beer meetup or someone selling jewelry." The Dallas Hana office even has a huge an outdoor deck overlooking Klyde Warren Park. "We expect folks will put this to great use — maybe not in August," Harrington said. CBRE is using the new Dallas Hana as a test for the nationwide coworking network it plans to build. "Irvine, Calif., is our next opening," said Harrington, who has been working for almost a year and a half to get the Dallas shared office center open. "We have aggressive plans to open in the top 25 markets. "This is a priority for CBRE and a major investment as well." As one of the country's largest commercial real estate firms and an owner of millions of square feet of offices around the country, CBRE is one of the first big landlords to directly dive into the coworking business. "CBRE has strong relationships with building owners and occupiers," Harrington said. "This is something they are asking for. "They kept coming to us and asking when are you guys going to launch a flexible space offering." Hana's new locations won't be in buildings owned by CBRE or its partners either. "We plan on working with building owners of all different shapes and sizes," Harrington said. "We are already in discussions with a number of different owners." 1/3Some of the many different styles of coworking spaces at Hana.(Brian Elledge / Staff Photographer) 2/3Tables in some of the many coworking spaces.(Brian Elledge / Staff Photographer) 3/3One of the team suites at Hana.(Brian Elledge / Staff Photographer)
CBRE has opened its first co-workspace centre, a 67,000 sq ft space located in the new Klyde Warren Park project in Dallas’ Uptown district. The company's Hana brand aims to deliver a high-end product focusing on hospitality and service. The reception area is designed with a concierge vibe, large office suites are customisable, and the brand has its own soundtrack and custom scent to create a warm, welcoming yet professional feel. The Dallas Hana pilot is the first of a nationwide network that CBRE plans to build by partnering with property owners.