New pricing rules stipulate that telecommunications companies must show broadband subscriptions fees and broadband subscription fees as a single monthly fee in all advertisements from 31 October , in addition to giving greater prominence to the length of contract , the non - discounted price and the up - front costs , including connection fees , equipment costs and delivery costs . This follows TalkTalk announcing that it will advertise all - inclusive advertising from the autumn .
New advertising rules stipulate that telecommunications companies must show broadband subscriptions fees and line rental costs as a single monthly fee in all advertisements from 31 October, in addition to giving greater prominence to the length of contract, the non-discounted price and the up-front costs, including connection fees, equipment costs and delivery charges. This follows TalkTalk announcing that it will advertise all-inclusive pricing from the autumn.