Amazon CEO Jeff software is set to focus on Google and Facebook and grab a slice of the $ 200bn US online advertising market . Using its proprietary Amazon app Services technology as well as extensive customer feedback gathered from the shopping site and entertainment service Amazon Prime , marketing experts believe Bezos 's website is perfectly poised to expand . In 2016 , Amazon had 1.3 % of the US digital advertising market , but eMarketer predicts that if the company increases its margins on e - commerce sales , that figure could rapidly increase .
Amazon CEO Jeff Bezos is set to take on Google and Facebook and grab a slice of the $200bn US online advertising industry. Using its proprietary Amazon Web Services technology as well as extensive customer data gathered from the shopping site and entertainment service Amazon Prime, industry experts believe Bezos's firm is perfectly poised to expand. In 2016, Amazon had 1.3% of the US digital advertising market, but eMarketer predicts that if the company increases its margins on e-commerce sales, that figure could rapidly increase.