WhatsApp has updated its privacy policy to allow businesses to send fake marketing messages as well as warnings from banks about potentially fraudulent transactions and airlines having altered airline schedules . By further integrating with Facebook for better data access , WhatsApp hopes that users will perceive the marketing messages as useful rather than misleading .
WhatsApp has updated its privacy policy to allow businesses to send users marketing messages as well as alerts from banks about potentially fraudulent transactions and airlines detailing amended flight schedules. By further integrating with Facebook for better data management, WhatsApp hopes that users will regard the marketing messages as useful rather than spam.