“We can talk about digital, we can talk about new media, we can talk about fragmented media, we can talk about all the different outlets and the disintermediation of TV. But in the end, creativity makes it all come together and really is the secret sauce to what we do,” Interpublic Chief Executive Michael Roth said in an interview with CMO Today.
Interpublic's CEO, Michael Routh, speaking at Cannes emphasises that while new media and digital are current hot topics in the industry, creativity is still key, and he believes this will help agencies compete with new media companies entering the space.