AOL's recent State of the Video report shows 83% of regular internet users in Southeast Asia watch online video every day, with nearly 75% watching on their smartphones. Around 48% of publishers in the region expect spend on video to rise by over 25% in 2017, roughly inline with the global average of 46% of publishers but behind the US at 63%. The study also found that while there is a strong correlation between mobile and social media use, it doesn't necessarily mean people are using them more than they did before.
AOL's recent State of the Video report shows 83% of regular internet users in Southeast Asia watch online video every day, with nearly 75% watching on their smartphones. Around 48% of publishers in the region expect spend on video to rise by over 25% in 2017, roughly inline with the global average of 46% of publishers but behind the US at 63%. However, despite being bullish on the future of video, advertisers and publishers there registered higher levels of concern over the tracking, safety and quality of campaigns.