Instagram is looking to increase revenue from its Stories feature by integrating its full-screen Canvas ad format into it, as well as adding an uploading tool. Brands can use features such as face filters, boomerangs and drawing tools to create ads. Instagram is also allowing Stories to be added to Facebook, Instagram and Audience Network campaigns. The company has been working on a new version of the app for several months, but it was only recently that Facebook began testing it.
Instagram is looking to increase revenue from its Stories feature by integrating its full-screen Canvas ad format into it, as well as adding an uploading tool. Brands can use features such as face filters, boomerangs and drawing tools to create ads. Instagram is also allowing Stories to be added to Facebook, Instagram and Audience Network campaigns. Brands are using the Stories feature more and more; in the past month alone, more than 50% of businesses on Instagram posted a story.