Apple is poised to release ARkit 2 and iOS apps , allowing developers to create augmented reality ( AR ) content without an app , potentially expanding its start - up . Marc Jensen , innovation manager of Space150 and beta - tester of ARkit 2 and iOS 12 , said the technology would make AR a " core part " of the operating system , enabling users to click photos of an app and download 3D models for AR apps . Furthermore , ARkit 2 will allow AR content to be shared by blogs , social media and email . The technology is generating interest among retailers without the resources to create an AR app , especially Jensen .
Apple is poised to release ARkit 2 and iOS 12, allowing developers to create augmented reality (AR) content without an app, potentially expanding its take-up. Marc Jensen, innovation chief of Space150 and beta-tester of ARkit 2 and iOS 12, said the technology would make AR a "core part" of the operating system, enabling users to click photos of an object and download 3D models for AR viewing. Furthermore, ARkit 2 will allow AR content to be shared by text, social media and email. The technology is generating interest among retailers without the resources to create an AR app, said Jensen.