Mobile phone - integrated personal assistant software has larger market potential than stationary devices , Apple CEO Tim Cook has said . despite apple 's disappointing Q4 earnings , Cook warned investors that on - the - shelf personal assistant technology would be more popular with consumers than products such as Amazon phones and Google Home . Apple personal assistant Siri currently receives more than 2 billion requests each week and Apple has sold more assistant - integrated devices than any other retailer .
Mobile phone-integrated personal assistant software has larger market potential than stationary devices, Apple CEO Tim Cook has said. Following Apple's disappointing Q4 earnings, Cook told investors that on-the-go personal assistant technology will be more popular with consumers than products such as Amazon Echo and Google Home. Apple personal assistant Siri currently receives more than 2 billion requests each week and Apple has sold more assistant-enabled devices than any other manufacturer.