Pop - up stores on short notice are becoming more widespread in New York , with 20 % of retail leases granted in the third quarter being for three months or less , compared with under 5 % over the same period the previous year . " There is a space between the old retail model and the new model , and in that space people are trying to figure out what they are doing , " said Robin Zendell , the CEO of financial services firm Robin Zendell & Associates . Shorter licenses are granted to tenants as well as they mean properties remain occupied between longer - term tenants .
Pop-up stores on short leases are becoming more widespread in New York, with 20% of retail leases granted in the third quarter being for three years or less, compared with under 5% over the same period the previous year. "There is a space between the old retail model and the new model, and in that space people are trying to figure out what they are doing," said Robin Zendell, the CEO of property services business Robin Zendell & Associates. Shorter leases are appealing to landlords as well as they mean properties remain occupied between longer-term tenants.