Facebook has announced plans to tweak its political ads policy by creating a section of its ads archive that will be dedicated to carrying news articles that publishers have paid to promote, in a bid to separate those stories from traditional political ads. The move comes as the company is under fire for allowing advertisers to pay for content on Facebook, which it says violates its advertising policies.
Facebook has announced plans to tweak its political ads policy by creating a section of its ads archive that will be dedicated to carrying news articles that publishers have paid to promote, in a bid to separate those stories from traditional political ads. News publishers hoping to be made exempt from the archive have criticised the move, saying the policy means Facebook still treats promoted political news articles like political ads, and have accused the social media platform of conflating journalism with political advocacy.