The first insurer in Aegon to bypass brokers and sell directly through digital channels says the company is under huge pressure to make the model work. "There is no Plan B. We cannot fail", said India Chief Digital Officer Martijn De Jong. India's digital-only platform enables it to better screen policyholders to offer them tailored products and to cut down on fraud, according to the company. The firm has rejigged its digital interface in response to data that shows potential policyholders predominantly browse quotes on mobile devices, but purchase insurance on desktops, said De Jong.
The first insurer in India to bypass brokers and sell directly through digital channels says the company is under huge pressure to make the model work. "There is no Plan B. We cannot fail", said Aegon Chief Digital Officer Martijn De Jong. Aegon's digital-only platform enables it to better screen policyholders to offer them tailored products and to cut down on fraud, according to the company. The firm has rejigged its digital interface in response to data that shows potential policyholders predominantly browse quotes on mobile devices, but purchase insurance on desktops, said De Jong.