The Financial Times ( publisher ) is launching blogs to increase subscriptions and further its reach . The publisher is seeking to boost referral traffic from the social media platform – and , therefore , increase the chances of viewers buying subscriptions – via links in videos to related websites . Videos with the highest click - through rates are most commonly those that explain complicated subjects , such as blockchain or cryptocurrencies , as well .
The Financial Times (FT) is using YouTube to drive subscriptions and further its reach. The publisher is seeking to boost referral traffic from the social media platform – and, therefore, increase the chances of viewers buying subscriptions – via links in videos to related articles. Videos with the highest click-through rate are most commonly those that explain complicated subjects, such as blockchain or cryptocurrencies, FT said.