Brands are increasingly struggling to find the optimum video length for adverts. With TV offering 30 seconds, Instagram offering 15 seconds, Vine offering 6 seconds and YouTube's skippable ads only giving brands 5 seconds to capture a users attention, brands are going to have to invest in making their content as engaging as possible. Core Media's chief executive Alan Cox suggests advertisers should “insist on a maximum length of 20 seconds for desktop video and 10 seconds for mobile", whereas John Trimble's chief revenue officer Pandora believes 8 seconds is the right amount.
Brands are increasingly struggling to find the optimum video length for adverts. With TV offering 30 seconds, Instagram offering 15 seconds, Vine offering 6 seconds and YouTube's skippable ads only giving brands 5 seconds to capture a users attention, brands are going to have to invest in making their content as engaging as possible. Core Media's chief executive Alan Cox suggests advertisers should “insist on a maximum length of 20 seconds for desktop video and 10 seconds for mobile", whereas Pandora's chief revenue officer John Trimble believes 8 seconds is the right amount.