Leading advertising group WPP has backed podcast start - up Gimlet ventures with a $ 5 m investment . it already raised $ 15 million in August , with the new venture generating a total of $ 27 m in backing so far . The company was valued at $ 55 m pre - investment .
Leading advertising group WPP has backed podcast start-up Gimlet Media with a $5m investment. Gimlet already raised $15m in August, with the new funding making a total of $27m in backing so far. The company was valued at $55m pre-investment.