The Mobile Rating Council ( MRC ) has put forward a set of potential issues regarding mobile ad placement . The long - awaited terms suggest that mobile ads should be displayed at 50 % or more pixels for at least one second , or 30 seconds for videos , similar to those shown on desktop computers .
The Media Rating Council (MRC) has put forward a set of potential guidelines concerning mobile ad viewability. The long-awaited terms propose that mobile ads should be displayed at 50% or more pixels for at least one second, or two seconds for videos, similar to those shown on desktop computers.