Google has given publishers until weekly to clean up the low-quality ads on their sites as it prepares to launch a built-in ad blocker for its Chrome browser. The search giant's ad blocking feature will mean that annoying or intrusive ads — including auto-playing videos with sound and large banners — are not displayed to Chrome users. Google has created the ad blocker to improve the Chrome browsing experience and ensure publishers don't lose revenue to third-party ad blockers.
Google has given publishers until next year to clean up the low-quality ads on their sites as it prepares to launch a built-in ad blocker for its Chrome browser. The search giant's ad blocking feature will mean that annoying or intrusive ads — including auto-playing videos with sound and large banners — are not displayed to Chrome users. Google has created the ad blocker to improve the Chrome browsing experience and ensure publishers don't lose revenue to third-party ad blockers.