UK banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. Chris Clark was appointed HSBC's group head of marketing last year, succeeding Leanne Cutts.
UK banking giant HSBC is to review its global media planning and buying account, rumoured to be worth about $400m. The move comes more than five years after the last review, in which WPP’s Mindshare successfully retained its contract. Leanne Cutts was appointed HSBC's group head of marketing last year, succeeding Chris Clark.