Nielsen added over-the-top video and mobile viewership numbers to its YouTube measurement product as a result of a deal with Google, allowing Total Ad Ratings ads to be measured on mobile devices alongside TV inventory. Nielsen said it was the only solution measuring outside households or device activity. The product allows it to compare TV and digital ads using “comparable metrics based on real people and real data”. It measures viewing on any device or combination of devices; up to now Nielsen used different ratings for Total Ad Ratings and Total Ad Ratings TV.
Nielsen added over-the-top video and mobile viewership numbers to its Total Ad Ratings measurement product as a result of a deal with Google, allowing YouTube ads to be measured on mobile devices alongside TV inventory. Nielsen said it was the only solution measuring outside households or device activity. The product allows it to compare TV and digital ads using “comparable metrics based on real people and real data”. It measures viewing on any device or combination of devices; up to now Nielsen used different ratings for YouTube and YouTube TV.