Microsoft is using HoloLens to try and win over advertisers at the Cannes advertising festival this week. Advertisers say that while the prices are high, the software giant has show a renewed focus on working with marketers. And the content opportunities available via Hololens–which lets people experience digital images in the real world while donning a headset–may prove very attractive to brands.
Microsoft 's virtual demo , which will showcase its augmented reality technology , is rumoured to be one of the most popular demos at at Cannes this year . Microsoft are hoping this evening 's demo will " attract advertisers " , potentially creating $ 10 - 12 worth of commitments for developers to build virtual versions of their products for sale . HoloLens is due to hit the market later this year .