Advertising technology company, AppNexus has revealed it has a solution to viewability in closed beta testing that will be released to open beta in the coming months. The company is working with Adobe and Microsoft on an experimental feature called “Viewable Inline” which allows users of its mobile app to view content within their web browser without having to download any The aim is, according to Eric Hoffert, SVP of Video Technology at AppNexus, to build a “frictionless video marketplace” as well as “improve the overall user experience”.
Advertising technology company, AppNexus has revealed it has a solution to viewability in closed beta testing that will be released to open beta in the coming months. The free solution covers both instream and outstream inventory, takes in the the IAB definition and custom definitions of viewability and supports “first-party and third-party hosted video creatives”. The aim is, according to Eric Hoffert, SVP of Video Technology at AppNexus, to build a “frictionless video marketplace” as well as “improve the overall user experience”.