As previously reported, Facebook is serious about its ecommerce services, as was mentioned when they announced they were testing "buy buttons" this summer. As Facebook becomes more serious on the matter, the platform has tried to pull in a higher percentage of search advertising budgets to the site. The company also recently launched an ad network that allows advertisers to target users based on their interests and demographics.
As previously reported, Facebook is serious about its ecommerce services, as was mentioned when they announced they were testing "buy buttons" this summer. As Facebook becomes more serious on the matter, the platform has tried to pull in a higher percentage of search advertising budgets to the site. According to eMarketer, marketers will spend $82.5bn on search advertising this year.