Jean-Pierre Diernaz, VP of marketing at Japanese car manufacturer Nissan, has said the company audits not only on the bids made for programmatic ads every week, but also on the people and agencies carrying them out. Diernaz said it enabled his team to closely monitor the "knowledge and skill of the specialists employed by our agencies". Nissan is attempting to enrich its customer profiles, ahead of its goal of making One hundred percent of its vehicles connected in the next 12 months.
Jean-Pierre Diernaz, VP of marketing at Japanese car manufacturer Nissan, has said the company audits not only on the bids made for programmatic ads every week, but also on the people and agencies carrying them out. Diernaz said it enabled his team to closely monitor the "knowledge and skill of the specialists employed by our agencies". Nissan is attempting to enrich its customer profiles, ahead of its goal of making 100% of its vehicles connected in the next 12 months.