Malaysia has seen the introduction of its first insurance-focused chatbot. The bot is called “Insurance Chatbot” and it was launched by a company in Kuala Lumpur. "Ask Sara", the chatbot has been introduced by AIA and will be made available to the firm's agency force. The chatbot is aimed at improving relationships between the company and its customers. It has been programmed to answer up to 700 frequently asked questions the firm regularly fields.
Malaysia has seen the introduction of its first insurance-focused chatbot. Dubbed "Ask Sara", the chatbot has been introduced by AIA and will be made available to the firm's agency force. The chatbot is aimed at improving relationships between the company and its customers. It has been programmed to answer up to 700 frequently asked questions the firm regularly fields.