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London - based Akinova is working with the insurance industry to build a truly electronic marketplace for the transfer of re / insurance risks . Adopting an inclusive approach to ensure all parts of the insurance value chain are targeted , Akinova sees the marketplace potential to drive growth and innovation , and creates efficiencies that benefit the whole industry , rather than leading to the demise of Lloyd ’s London ’s physical marketplace . Just like the Nasdaq in 2008 – which it cites as the first disruptive electronic marketplace – this marketplace ’s smaller , independent approach is not expected to pose a competitive threat to insurance markets , posing a key obstacle to regulation : concerns over data sharing .