US consumers are becoming more interested in lab - grown , clean meat , with 60 % happy to eat the product , according to a survey by consumer Communications . 60 % of vegans expressed a desire to try the product . In contrast , only 18 % of UK respondents were interested . The survey 's results point to the market as a prime early market for clean meat , good news for companies including Impossible Foods and Bill Gates - backed Memphis Meat , which are pioneering the production , marketing and consumption of cultured meat in the US .
US consumers are becoming more interested in lab-grown, clean meat, with 40% happy to eat the product, according to a survey by Ingredient Communications. 60% of vegans expressed a willingness to try the product. In contrast, only 18% of UK respondents were interested. The survey's results point to the US as a prime early market for clean meat, good news for companies including Impossible Foods and Bill Gates-backed Memphis Meat, which are pioneering the production, sale and consumption of cultured meat in the country.