Despite the recession in Thailand"s economy , businesses are investing in budgets towards digital advertising as they continue to target Thai consumers via smartphones , social network sites and video - sharing websites . According to the Digital advertising index ( Thailand ) ( DAAT ) , digital advertising for this year is expected to jump by two - thirds to a record price annually ( $ 277.47 m ) . Stocks in Thailand"s new companies have soared whilst the overall media and publisher sector index has slumped .
Despite the halt in Thailand"s economy, businesses are investing in budgets towards digital advertising as they aim to target Thai consumers via smartphones, social network sites and video-sharing websites. According to the Digital Advertising Association (Thailand) (DAAT), digital advertising for this year is expected to jump by two-thirds to a record 9.9bn baht ($277.47m). Stocks in Thailand"s new companies have soared whilst the overall media and publisher sector index has slumped.