Ad verification software , however , will be adding impression measurement to its product suite , allowing companies to monitor their entire inventory for ad fraud , domain masking , customer safety and compliance . In addition , clients will be able to evaluate the impression measurement , the percentage of impressions that were able to be verified , how many were viewable , and on what devices . Available for display , video , mobile , and in - store , the data will be directly available via an API .
Ad verification vendor, Fraudlogix, will be adding viewability measurement to its product suite, allowing companies to monitor their entire inventory for ad fraud, domain masking, brand safety and viewability. In addition, clients will be able to evaluate the impression counts, the percentage of impressions that were able to be measured, how many were viewable, and on what devices. Available for display, video, mobile, and in-app, the data will be directly available via an API.