In Q3 2016, Estee Lauder posted an 8% growth in retail sales with online sales accounting for 70% of its growth in China. The company has been expanding into China since the early 2000s, when it opened a flagship store at Beijing Capital International Airport.
In Q3 2016, Estee Lauder posted an 8% growth in retail sales with online sales accounting for 70% of its growth in China. The company plans to diversify its brand porfolio and invest in e-commerce initiatives, in addition to opening freestanding stores throughout the country.