Television ad spending for the 2016 US election is forecast to rise 18% compared to the spend on the 2012 election, according to ad spend-tracking firm Borrell Associates. As the trend for larger budgets for digital platforms grows, 2016 is predicted to be the first year in which election digital ad spending will breach $$1 billion dollars, a 5000% increase from the 2008 Presidential election. Social media and digital technology are expected to simplify the campaign process, hyper-targeting previously harder-to-reach voter segments such as millenials and Hispanics via social networking sites like Facebook and Google, making it more cost-effective for political candidates. Targeting segments on a hyper-local basis and delivering ads aligned to location and demographic profiles are recommended for generating the most revenue.
Television ad spending for the 2016 US election is forecast to rise 18% compared to the spend on the 2012 election, according to ad spend-tracking firm Borrell Associates. As the trend for larger budgets for digital platforms grows, 2016 is predicted to be the first year in which election digital ad spending will breach $1bn, a 5000% increase from the 2008 Presidential election. Social media and digital technology are expected to simplify the campaign process, hyper-targeting previously harder-to-reach voter segments such as millenials and Hispanics via social networking sites like Facebook and Google, making it more cost-effective for political candidates. Targeting segments on a hyper-local basis and delivering ads aligned to location and demographic profiles are recommended for generating the most revenue.