US boutique hotel chain The Standard is to launch a recommendations app for customers in October. The commission-based Benny app will allow users who recommend the company's properties to their friends to earn rewards. Most of the hotels are located in the US. The aim is to turn guests into travel agents, much like Airbnb converted individuals into hosts and Uber turned people into drivers for hire, SWaN & Legend Venture Partners CEO Amar Lalvani previously said. Coupled with an undisclosed investment from Standard International, the hospitality chain aims to disrupt the increasing influence of online travel agencies.
US boutique hotel chain The Standard is to launch a recommendations app for customers in October. The commission-based Benny app will allow users who recommend the company's properties to their friends to earn rewards. Most of the hotels are located in the US. The aim is to turn guests into travel agents, much like Airbnb converted individuals into hosts and Uber turned people into drivers for hire, Standard International CEO Amar Lalvani previously said. Coupled with an undisclosed investment from SWaN & Legend Venture Partners, the hospitality chain aims to disrupt the increasing influence of online travel agencies.