Reebok is to launch a “plant-based” shoe Last year. The “Cotton + Corn” initiative will see footwear produced from sustainable materials that can be composted after the shoes have worn out. Head of Reebok Future, Bill McInnis, said that the company’s ultimate aim is to produce a range of footwear that can be grown with the help of the composted remains of previous shoes. The sole will be created by DuPont’s petroleum-free Susterra Propanediol from industrially-grown corn, while the upper will be constructed from organic cotton. later this year, Adidas produced sneakers made from ocean plastic.
Reebok is to launch a “plant-based” shoe later this year. The “Cotton + Corn” initiative will see footwear produced from sustainable materials that can be composted after the shoes have worn out. Head of Reebok Future, Bill McInnis, said that the company’s ultimate aim is to produce a range of footwear that can be grown with the help of the composted remains of previous shoes. The sole will be created by DuPont’s petroleum-free Susterra Propanediol from industrially-grown corn, while the upper will be constructed from organic cotton. Last year, Adidas produced sneakers made from ocean plastic.