Mobile advertising firm MobFox is expanding its services in the Asia-Pacific (APAC) region, including launching an endpoint server and tripling the number of available demand sources. The move allows MobFox's platform to link directly with APAC direct-side suppliers, offering advertisers a "faster experience" in the region. MobFox, owned by global media company Matomy, is eager to capitalise on estimates that programmatic penetration in the region will reach 35 percent by 2019.
Mobile advertising firm MobFox is expanding its services in the Asia-Pacific (APAC) region, including launching an endpoint server and tripling the number of available demand sources. The move allows MobFox's platform to link directly with APAC direct-side suppliers, offering advertisers a "faster experience" in the region. MobFox, owned by global media company Matomy, is eager to capitalise on estimates that programmatic penetration in the region will reach 35% by 2019.