Digital agency Isobar – owned by Dentsu Aegis – is launching a consultancy service ahead of the forthcoming GDPR (General Data Protection Regulation), offering support to clients to ensure compliance and understanding. It is among several firms launching similar services, including marketing agency Marcus Thomas, and IPG, which has trained 200 General Data Protection Regulation champions. Scott Chapin, head of analytics and digital strategy at Marcus Thomas, said the industry is in "wait-and-see mode" regarding the toughness of General Data Protection Regulation.
Digital agency Isobar – owned by Dentsu Aegis – is launching a consultancy service ahead of the forthcoming General Data Protection Regulation (GDPR), offering support to clients to ensure compliance and understanding. It is among several firms launching similar services, including marketing agency Marcus Thomas, and IPG, which has trained 200 GDPR champions. Scott Chapin, head of analytics and digital strategy at Marcus Thomas, said the industry is in "wait-and-see mode" regarding the toughness of GDPR.