IBM is launching two new TV adverts during the US Open today, to showcase Watson, its cognitive computing system. After spending $1bn of investment on Watson's development, IBM has promised to set aside $100m to seed companies that are developing apps using the system. The TV adverts will feature startups that are using the system to build apps that service the healthcare, travel and retail industries.
IBM is launching two new TV adverts during the US Open this week, to showcase Watson, its cognitive computing system. After spending $1bn of investment on Watson's development, IBM has promised to set aside $100m to seed companies that are developing apps using the system. The TV adverts will feature startups that are using the system to build apps that service the healthcare, travel and retail industries.