The IAB has created a dynamic content advertising standard in an effort to adapt to the evolving advertising landscape . The standard uses metadata to define each ad component , such as copy , animation or video , which can be tailored and tailored to platforms and audiences based on data triggers . The standard is adaptive , and is intended for use in advertising formats that have yet to be created . The standard expects that ad formats that have a fixed container or size to be superseded by new dynamic standards which will increase the flexibility of ad formats .
The IAB has created a dynamic content advertising standard in an effort to adapt to the changing advertising landscape. The standard uses metadata to describe each ad component, such as copy, animation or video, which can be rearranged and tailored to platforms and audiences based on data triggers. The standard is adaptive, and is intended for use in ad formats that have yet to be created. The IAB expects that ad formats that have a fixed container or size to be superseded by new dynamic standards which will increase the fluidity of ad formats.