Facebook has revealed the first significant statistics about Facebook, its mobile advertising platform. Since its launch in February, users have spent a total of 100 years using Facebook, breaking down to an average of 31 seconds per user. Facebook has been a hit with mobile users as the content-rich, high-impact ads are fast to load and marketers are benefiting from the speed ability to create an ad in ten minutes or less. Facebook has also included a metric that allows advertisers to suspend campaigns to adjust for view time and scroll depth data.
Facebook has revealed the first significant statistics about Canvas, its mobile advertising platform. Since its launch in February, users have spent a total of 100 years using Canvas, breaking down to an average of 31 seconds per user. Canvas has been a hit with mobile users as the content-rich, high-impact ads are fast to load and marketers are benefiting from the speed ability to create an ad in ten minutes or less. Facebook has also included a metric that allows advertisers to suspend campaigns to adjust for view time and scroll depth data.