Facebook is rolling out ads in its newsfeeds that feed directly into Facebook Messenger chats , bridging the gap between mass targeting and one - to - one conversations in a single click . Brands will be able to send sponsored messages to consumers who have already opened a chat with them , allowing them to share news and updates , and create deep , ongoing conversations which eliminate the need to download content and reliance on the slow mobile apps .
Facebook is rolling out ads in its newsfeeds that open directly into Facebook Messenger chats, bridging the gap between mass targeting and one-to-one conversations in a single click. Brands will be able to send sponsored messages to consumers who have already opened a thread with them, allowing them to share news and updates, and create deep, ongoing conversations which bypass the need to download apps and reliance on the slow mobile web.