The use of #ad and #sponsored Instagram posts increased by 44% year-on-year in H1, according to influencer marketing firm Buzzoole. Its report found that fashion (about 60%), beauty (13%), and food and drink (13%) brands were the most mentioned on the social media platform, making up 33% of global sponsored content. Over 559,000 creators were involved in an overall engagement of nearly one billion interactions, with an average engagement per post of over a thousand, it added.
The use of #ad and #sponsored Instagram posts increased by 44% year-on-year in H1, according to influencer marketing firm Buzzoole. Its report found that fashion (33%), beauty (13%), and food and drink (13%) brands were the most mentioned on the social media platform, making up about 60% of global sponsored content. Over 559,000 creators were involved in an overall engagement of nearly one billion interactions, with an average engagement per post of over a thousand, it added.