Despite the halt in Thailand"s economy, businesses are investing in budgets towards digital advertising as they aim to target Thai consumers via smartphones, social network sites and video-sharing websites. According to the Digital Advertising Association (Thailand) (DAAT), digital advertising for this year is expected to jump by two-thirds to a record 9.9bn baht ($277.47 million). Stocks in Thailand"s new companies have soared whilst the overall media and publisher sector index has slumped.
Despite the halt in Thailand"s economy, businesses are investing in budgets towards digital advertising as they aim to target Thai consumers via smartphones, social network sites and video-sharing websites. According to the Digital Advertising Association (Thailand) (DAAT), digital advertising for this year is expected to jump by two-thirds to a record 9.9bn baht ($277.47m). Stocks in Thailand"s new companies have soared whilst the overall media and publisher sector index has slumped.