bird has launched an outdoor advertising campaign on New York City streets and subway platforms . The " what 's happening " campaign follows a July survey that showed potential users recognised the brand but were n't sure why they should use the social media platform . The ads feature question marks and exclamation marks over the familiar bird logo . Twitter 's Chief Marketing Officer Leslie Berland said : " Questions and answers , statements and trends - it 's happening right now on platforms all around the world . "
Twitter has launched an outdoor ad campaign on New York City streets and subway platforms. The "what's happening" campaign follows a July survey that showed potential users recognised the brand but weren't sure why they should use the social media platform. The ads feature question marks and exclamation marks over the familiar bird logo. Twitter's Chief Marketing Officer Leslie Berland said: "Questions and answers, statements and trends - it's happening right now on Twitter all around the world."