Alimama have announced the launch of their data - driven brand marketing platform , " brand Sword " . Dharma Sword enables brand advertisers to better approach true target audiences . The platform will offer brand driven big data marketing services covering all social media . Dharma Sword is the only platform authorised to offer Ali big data based on whole personas and , by doing so , be able to engage in brand marketing across the entirety of China 's online market . This big data platform marks a breakthrough in digital marketing as it sees brands target the right audiences in an era of user - centered marketing .
Alimama have announced the launch of their data-driven brand marketing platform, "Dharma Sword". Dharma Sword allows brand advertisers to better approach true target audiences. The platform will offer brand advertisers big data marketing services covering all data media. Dharma Sword is the only platform authorised to access Ali big data based on whole personas and, by doing so, be able to engage in brand marketing across the entirety of China's online market. This big data platform marks a breakthrough in digital marketing as it sees brands target the right audiences in an era of user-centered marketing.