The California Consumer Privacy Act will come into force on 1 January 2020. Under the new law, online retailers must obtain your consent before using personal information for direct marketing purposes, such as to advertise or promote goods and services through email marketing, web advertising, digital advertising and/or However, the same report last year found that 78% of respondents believed they were ready for the EU's GDPR legislation, while this year's report found that only 28% of firms worldwide now consider themselves GDPR compliant. Around two-thirds of GDPR-compliant companies have introduced AI technology, which can be used to analyse encrypted data.
The California Consumer Privacy Act will come into force on 1 January 2020. More than 70% of companies surveyed by Capgemini were confident they were prepared for the new legislation. However, the same report last year found that 78% of respondents believed they were ready for the EU's GDPR legislation, while this year's report found that only 28% of firms worldwide now consider themselves GDPR compliant. Around two-thirds of GDPR-compliant companies have introduced AI technology, which can be used to analyse encrypted data.