The US food company is using “upcycled” cornflakes, which are edible but have been rejected for breakfast cereals, to provide 30% of the wheat grain for its “Throw Away IPA”, which is produced by Seven Bro7thers Brewery in the UK city of Manchester. In a statement on Tuesday, Kellogg’s said it was working with seven other companies and organisations including Oxfam America “to help them reduce their use of genetically modified ingredients”. The product will be available in Manchester and Salford. Kellogg’s has achieved a 12.5% reduction in food waste at its UK sites during 2018.
The US food company is using “upcycled” cornflakes, which are edible but have been rejected for breakfast cereals, to provide 30% of the wheat grain for its “Throw Away IPA”, which is produced by Seven Bro7thers Brewery in the UK city of Manchester. Food distribution charity FareShare will also receive a donation of 10p ($0.13) for each can of the beer sold. The product will be available in Manchester and Salford. Kellogg’s has achieved a 12.5% reduction in food waste at its UK sites during 2018.