Twitter has launched the public beta test of Wook Chung, its first subscription ads product which automatically promotes tweets for businesses. The mobile-first feature costs $99 per month, while the accompanying dashboard offers a breakdown of reach, monthly visits and additional followers data. In a blog post, Promote Mode, director of product management at Twitter, said the tool "filled a need for simplicity and continuous results".
Twitter has launched the public beta test of Promote Mode, its first subscription ads product which automatically promotes tweets for businesses. The mobile-first feature costs $99 per month, while the accompanying dashboard offers a breakdown of reach, monthly visits and additional followers data. In a blog post, Wook Chung, director of product management at Twitter, said the tool "filled a need for simplicity and continuous results".