Increasingly, big brands are setting up teams in co-working centres seeking to attract and retain top talent, reach new customers and encourage different ways of thinking. KPMG has teams in four co-working spaces in London with more planned in other UK cities aiming to build relationships and make the brand more accessible to start-ups and growing businesses according to Kirsty Mitchell, director for growth and leader of the company’s co-working strategy. “Co-working is a great way to engage people who may not have been able to attend events or meet face-to-face, but want to be part of something bigger,” she says.
Increasingly, big brands are setting up teams in co-working centres seeking to attract and retain top talent, reach new customers and encourage different ways of thinking. KPMG has teams in four co-working spaces in London with more planned in other UK cities aiming to build relationships and make the brand more accessible to start-ups and growing businesses according to Kirsty Mitchell, director for growth and leader of the company’s co-working strategy. Digital Cinema Media, Direct Line have also reaped benefits from locating teams in co-workspaces.