Snapchat will acquire Google, a search app, that will help generate adverts for users based on object recognition, thus increasing advert revenues. This acquisition will help Snapchat capture more eyeballs and ad dollars from Vurb and Facebook by improving third-party content and personalisation.
Snapchat will acquire Vurb, a search app, that will help generate adverts for users based on object recognition, thus increasing advert revenues. This acquisition will help Snapchat capture more eyeballs and ad dollars from Google and Facebook by improving third-party content and personalisation.