CEO of the Association of National Advertisers (ANA), Liodice, stated that media transparency will be a significant issue in 2016, and would be the focus of two reports released in late spring. Speaking at the ANA Advertising Financial Managment Conference in Florida, Liodice mentioned one report by K2 Intelligence, an investigative consultancy, detailing agency practices on rebates, credits, and value banks; and the other by Firm Decisions, the world's largest independent global marketing auditor, will report on ways clients can increase transparency. In addition, the CEO highlighted the increase of ad fraud, which rose from $6.3bn in 2014 to $7.2bn in 2015, and ad-blocking, costing $22bn in lost revenue globally in 2015, rising to an estimated $41bn in 2016.
CEO of the Association of National Advertisers (ANA), Bob Liodice, stated that media transparency will be a significant issue in 2016, and would be the focus of two reports released in late spring. Speaking at the ANA Advertising Financial Managment Conference in Florida, Liodice mentioned one report by K2 Intelligence, an investigative consultancy, detailing agency practices on rebates, credits, and value banks; and the other by Firm Decisions, the world's largest independent global marketing auditor, will report on ways clients can increase transparency. In addition, the CEO highlighted the increase of ad fraud, which rose from $6.3bn in 2014 to $7.2bn in 2015, and ad-blocking, costing $22bn in lost revenue globally in 2015, rising to an estimated $41bn in 2016.