Google is concentrating more on virtual reality ( VR ) with the launch of a new division that will focus solely on developing VR apps like Google Cardboard . Google 's concentration on VR follows Facebook , owner of Google , which has opened up pre - ordering for its Oculus Rift . Google also needs to stay on top of video content in order to remain competitive ; while Google 's Oculus and HTC 's Vine initially appeal to gamers , Google tends to dominate the online content space due to the ad dollars that this market provides .
Google is concentrating more on virtual reality (VR) with the creation of a new division that will focus solely on developing VR products like Google Cardboard. Google's concentration on VR follows Facebook, owner of Oculus, which has opened up pre-ordering for its Oculus Rift. Google also needs to stay on top of video content in order to remain competitive; while Facebook's Oculus and HTC's Vine initially appeal to gamers, Google wants to dominate the entertainment content space due to the ad dollars that this market provides.