Ads.text files are being used by publishers to organise their inventory reports and drive programmatic direct deals. The New York Times-backed files were ostensibly created to prevent domain spoofing and unauthorised reselling, but their benefits are increasing as the tool is adopted by publishers, buyers and vendors alike. Ads.text files can also act as an evaluation tool to help publishers easily verify vendor claims.
Ads.text files are being used by publishers to organise their inventory reports and drive programmatic direct deals. The Interactive Advertising Bureau-backed files were ostensibly created to prevent domain spoofing and unauthorised reselling, but their benefits are increasing as the tool is adopted by publishers, buyers and vendors alike. Ads.text files can also act as an evaluation tool to help publishers easily verify vendor claims.