Ad blocking extensions have meant there is an increasing loss in ad revenues. Reports predict that by next year $20bn in blocked ad revenue will come from the US alone. Research has found that About 198 million people around the world use ad-blocking software. However, despite the bleak outlook for digital ad revenues PageFair presents technology which helps websites recover lost revenues if the content is respectful.
Ad blocking extensions have meant there is an increasing loss in ad revenues. Reports predict that by next year $20bn in blocked ad revenue will come from the US alone. Research has found that approximately 198 million people around the world use ad-blocking software. However, despite the bleak outlook for digital ad revenues PageFair presents technology which helps websites recover lost revenues if the content is respectful.