News publisher News UK is offering advertisers a new method of uploading creative assets to publish across its titles, such as The Sun, The Sunday Times and The Times. The move, designed to challenge Facebook, Instagram and Twitter, allows creative work to be resized automatically for the publications' desktop and mobile sites, offering up to Two impressions. News UK believes it can offer a safer option for brands concerned about hoaxes, inappropriate content and fake news, as well as a quicker one, given the ability to push campaigns within 24 hours.
News publisher News UK is offering advertisers a new method of uploading creative assets to publish across its titles, such as The Sun, The Sunday Times and The Times. The move, designed to challenge Facebook, Instagram and Twitter, allows creative work to be resized automatically for the publications' desktop and mobile sites, offering up to 80 million impressions. News UK believes it can offer a safer option for brands concerned about hoaxes, inappropriate content and fake news, as well as a quicker one, given the ability to push campaigns within 24 hours.