Retailers are using weather intelligence firms such as Planalytics and Weather Trends worldwide to help them plan stock supplies for extreme meteorological conditions . The recent cold weather in the uk was predicted by Weather Trends , which advised retailers to order extra electric blankets , coats and other relevant items . " Retailers have to have a plan in place so they can execute , " said Planalytics Evan Gold . " You ca n't control the weather ... but you can see how you proactively put plans in place . "
Retailers are using weather intelligence firms such as Planalytics and Weather Trends International to help them plan stock supplies for extreme meteorological events. The recent cold weather in the US was predicted by Weather Trends, which advised retailers to order extra electric blankets, coats and other relevant items. "Retailers have to have a plan in place so they can execute," said Planalytics Evan Gold. "You can't control the weather... but you can control how you proactively put plans in place."