Kenshoo 's latest Digital Marketing Snapshot reveals that the increased ability to target audiences across devices on platforms such as mobile means that social media ad spend is significantly faster than search advertising . Mobile ad spending accounted for 63 % of all paid - for social media spending in comparison to search where ads accounted for 44 % .
Kenshoo's latest Digital Marketing Snapshot reveals that the improved ability to target audiences across devices on platforms such as Facebook means that social media ad spend is growing faster than search advertising. Mobile ad spend accounted for 63% of all paid-for social ad formats in comparison to search where mobile accounted for 38%.