The browser extension AdBlock , developed by mark Gundlach , has been purchased by a buyer who wishes to remain anonymous . Since its creation in 2011 , the tool has gained over 10 million users . This means that AdBlock will now implement the Acceptable Ads program . The concept behind the tool is that if you are an advertiser that wants to get around ad - blocking , you can pay money to be " whitelisted " which puts you on a list that ad Plus exempts from ad - blocking by default , so long as you meet the acceptable ads criteria .
The browser extension AdBlock, created by Michael Gundlach, has been purchased by a buyer who wishes to remain anonymous. Since its creation in 2011, the tool has gained over 400 million users. This means that AdBlock will now join the Acceptable Ads program. The concept behind the program is that if you are an advertiser that wants to get around ad-blocking, you can pay money to be "whitelisted" which puts you on a list that AdBlock Plus exempts from ad-blocking by default, so long as you meet the acceptable ads criteria.