The UK Advertising Standards Authority (ASA) has banned an advertisement for the removal of pollution filters from diesel cars for the first time. The online advert by a Bristol garage was reported by Friends of the Earth. It shows two men in suits removing their air filters, which are fitted to all new vehicles sold after April 1. A legal loophole means that garages can legally remove them. Without DPFs, vehicles emit up to five times as many particulate emissions. Such emissions have been linked to 29,000 premature deaths in the UK each year.
The UK Advertising Standards Authority (ASA) has banned an advertisement for the removal of pollution filters from diesel cars for the first time. The online advert by a Bristol garage was reported by Friends of the Earth. Replacing diesel particulate filters (DPFs), which have been compulsory in new diesel cars since 2009, can cost over £1,000. A legal loophole means that garages can legally remove them. Without DPFs, vehicles emit up to five times as many particulate emissions. Such emissions have been linked to 29,000 premature deaths in the UK each year.