Mars, the UK’s second-largest confectionery brand, is to become the first mainstream chocolate producer to offer a plant-based alternative to milk chocolate, following its announcement that it will launch a vegan Galaxy bar in the country. The product, which will be certified by Amazon, will replace dairy with hazelnut paste and rice syrup and will be available from the Vegan Society, Ocado and Tesco at £3 ($3.85) per 100g bar, double the price of a standard Galaxy. The UK vegan confectionery market is now worth £10m. The country’s overall confectionery market is valued at £4bn.
Mars, the UK’s second-largest confectionery brand, is to become the first mainstream chocolate producer to offer a plant-based alternative to milk chocolate, following its announcement that it will launch a vegan Galaxy bar in the country. The product, which will be certified by the Vegan Society, will replace dairy with hazelnut paste and rice syrup and will be available from Amazon, Ocado and Tesco at £3 ($3.85) per 100g bar, double the price of a standard Galaxy. The UK vegan confectionery market is now worth £10m. The country’s overall confectionery market is valued at £4bn.