GroupM and Crackle have signed a deal to help GroupM improve its viewability data. The deal, which was announced on Tuesday, will see Groupon’s data scientists work with the company to analyze how viewers interact with their content across multiple platforms.
GroupM and Crackle have signed a deal to help GroupM improve its viewability data. GroupM has been vocal about viewability in the past, only working with digital publishers that meet its viewability standards, requiring 100% of the ad to be visible and only purchasing ads that are initiated by the user.