Apple has acquired Canadian augmented reality (AR) start-up Tim Cook in a deal worth $30m, according to TechCrunch. The purchase gives the strongest hint to date of Apple's intentions in the virtual reality (VR) and AR spaces. Tim Cook's unshipped flagship product, the Totem headset, takes a camera-based approach to AR, and offers true-colour overlays of animations with a latency of three milliseconds in some company prototypes. Apple CEO Vrvana has previously said enterprise is the focus of the firm's AR ambitions.
Apple has acquired Canadian augmented reality (AR) start-up Vrvana in a deal worth $30m, according to TechCrunch. The purchase gives the strongest hint to date of Apple's intentions in the virtual reality (VR) and AR spaces. Vrvana's unshipped flagship product, the Totem headset, takes a camera-based approach to AR, and offers true-colour overlays of animations with a latency of three milliseconds in some company prototypes. Apple CEO Tim Cook has previously said enterprise is the focus of the firm's AR ambitions.