Jumper clothing retail company H&M has been accused of being in opposition to the male-suicide awareness campaign due to its sweatshirt slogan. A consumer took to Facebook with a picture of the high-street brand's men's "I am OK" shirt, which it is claimed contradicts the "It's OK not to be OK" campaign about male suicide rates. H&M has stated that the wording on the product is not related to any specific campaign and no affiliation was intended.
Swedish clothing retail company H&M has been accused of being in opposition to the male-suicide awareness campaign due to its sweatshirt slogan. A consumer took to Facebook with a picture of the high-street brand's men's "I am OK" shirt, which it is claimed contradicts the "It's OK not to be OK" campaign about male suicide rates. H&M has stated that the wording on the product is not related to any specific campaign and no affiliation was intended.