Advertising company Dentsu Aegis Network ( uk ) has released a positive revenue outlook , predicting a rise in global ad spend to 20 % from 3.3 % last year . Its forecast highlighted a projected rise of 12.6 % in digital advertising , three times more than the rate of increase among all media . This trend is driving overall growth in revenue to a forecasted $ 613.5bn , with ads likely to show the highest rate of growth at 20 % and mobile and social media ads increasing by over 20 % each . DAN also predicted digital advertising and TV advertising to take 38.5 % of total ad spend .
Advertising company Dentsu Aegis Network (DAN) has released a positive revenue outlook, predicting a rise in global ad spend to 3.9% from 3.3% last year. Its forecast highlighted a projected rise of 12.6% in digital advertising, three times more than the rate of increase among all media. This trend is driving overall growth in revenue to a forecasted $613.5bn, with video likely to show the highest rate of increase at 24.6% and mobile and social media ads increasing by over 20% each. DAN also predicted digital will overtake TV advertising to take 38.5% of total ad spend.