Southeast Asian ride-hailing company Grab is adding video-on-demand service HOOQ to its app, alongside the payments, grocery delivery and travel deal options it already offers, in order to retain customers. The move forms part of the company’s expansion of its non-transportation services into entertainment, with HOOQ added to the basic games already on the app. HOOQ was founded in 2015 to take on Singapore in the region. Grab is expected to take a share of revenues from new subscriptions generated through its app. The company has said it will offer the whole of HOOQ’s library.
Southeast Asian ride-hailing company Grab is adding video-on-demand service HOOQ to its app, alongside the payments, grocery delivery and travel deal options it already offers, in order to retain customers. The move forms part of the company’s expansion of its non-transportation services into entertainment, with HOOQ added to the basic games already on the app. HOOQ was founded in 2015 to take on Netflix in the region. Grab is expected to take a share of revenues from new subscriptions generated through its app. The company has said it will offer the whole of HOOQ’s library.