Standards need to be re-defined to ensure that mobile ad viewability is 100%. Currently the Media Rating Council standards state that a video ad can only be deemed viewable if at least half of the ad is in view for a minimum of two seconds. The new rules will require all ads on YouTube and other platforms to have an “Acceptable Ads Policy” which states they must not display any content or advertisements that are offensive, indecent, ob@@
Standards need to be re-defined to ensure that mobile ad viewability is 100%. Currently the Media Rating Council standards state that a video ad can only be deemed viewable if at least half of the ad is in view for a minimum of two seconds. According to eMarketer, mobile ad spend will top $100bn worldwide by 2016, accounting for 72% of all US digital ad spend by 2019.