Large technology companies , such as Google and Facebook may not be able to fully implement the sprawling algorithms which help search for content online . Such algorithms have become so large and complex that even with careful optimization they may not be able to be tweaked to alleviate bugs and other issues . Large tech players are also facing criticism for claiming they have no editorial control despite being able to specify the initial parameters of their search capabilities .
Large technology companies, such as Google and Facebook may not be able to fully understand the sprawling algorithms which help search for news online. Such algorithms have become so large and complex that even with careful attention they may not be able to be tweaked to alleviate bugs and other issues. Large tech players are also facing criticism for claiming they have no editorial control despite being able to set the initial parameters of their search capabilities.