Snapchat will now verify brands and influencers to make it easier for followers to find them on the social networking site . Snapchat will set up " Official Stories " accounts , similar to verified accounts on Instagram and Twitter . Until now , verified accounts were only given to public figures and celebrities . The account features an emoji symbol chosen by the account owner , with customised settings for special events , and a higher accuracy in viewing results .
Snapchat will now verify brands and influencers to make it easier for followers to find them on the social media platform. Snapchat will set up "Official Stories" accounts, similar to verified accounts on Instagram and Twitter. Until now, verified accounts were only given to public figures and celebrities. The account features an emoji symbol chosen by the account owner, with customised filters for special events, and a higher profile in search results.