Streaming service Netflix has become one of the biggest ad buyers in the entertainment sector, spending more than $1.8bn on advertising last year. This represented a 65% rise on 2017, when Netflix spent $1.09bn, and a doubling of its 2016 spend of $842m. Netflix is boosting its advertising spend to promote the original TV series and films it is producing. The company said that while it had not yet seen any evidence that people were abandoning Netflix, there was no doubt about how much money they are spending.
Streaming service Netflix has become one of the biggest ad buyers in the entertainment sector, spending more than $1.8bn on advertising last year. This represented a 65% rise on 2017, when Netflix spent $1.09bn, and a doubling of its 2016 spend of $842m. Netflix is boosting its advertising spend to promote the original TV series and films it is producing. However, its service remains ad-free, which it says maintains goodwill with subscribers.