Deserve, a US-based credit card company offering cloud-first infrastructure powered by machine learning, has secured $17m in series C funding to scale its platform. The funding round was led by an unnamed investor. Additional investment came from Accel, Aspect Ventures, Pelion Ventures, Mission Holdings, Alumni Venture Group and GDP Venture. The company, which received $50m in debt financing in March, aims to target the Generation Z demographic of 40 million college students and young adults in the US. This group is expected to make up 25% of consumers by 2020.
Deserve, a US-based credit card company offering cloud-first infrastructure powered by machine learning, has secured $17m in series C funding to scale its platform. The funding round was led by an unnamed investor. Additional investment came from Accel, Aspect Ventures, Pelion Ventures, Mission Holdings, Alumni Venture Group and GDP Venture. The company, which received $50m in debt financing in March, aims to target the Generation Z demographic of 40 million college students and young adults in the US. This group is expected to make up 40% of consumers by 2020.