Apple News is looking at ways to persuade publishers to distribute more premium video content on its platform. The company has been working with a number of publishers, including the BBC, ITV, and Sky, in an effort to increase revenue from their digital content. As part of the push, Apple News has added a Top Videos section to its app and inserted interstitial video ads. Revenues are split 50:50 between Apple and the publishers.
Apple News is looking at ways to persuade publishers to distribute more premium video content on its platform. Apple wants more long-form, original videos and publishers want higher revenue to make it worth their while investing in that content. As part of the push, Apple News has added a Top Videos section to its app and inserted interstitial video ads. Revenues are split 50:50 between Apple and the publishers.