According to figures from June, Internet users in China reached 594 million, of which, 668 million were using mobile devices. As a result digital media in China is transforming, with brands and marketers looking to penetrate a rapidly growing digital advertisement landscape. According to GroupM’s most recent forecasts, this year, China’s online advertising market is set to increase by 36%. Nils Roehrig, Chief Digital Officer for GroupM, said that China's ad market is growing rapidly due to: Chinese people being more open to change than westerners; the digitalisation of China's lifestyle, which is implemented into Government schemes like the 'Internet plus' concept; and that the growth of consumer goods and online purchases remains high.
According to figures from June, Internet users in China reached 668 million, of which, 594 million were using mobile devices. As a result digital media in China is transforming, with brands and marketers looking to penetrate a rapidly growing digital advertisement landscape. According to GroupM’s most recent forecasts, this year, China’s online advertising market is set to increase by 36%. Nils Roehrig, Chief Digital Officer for GroupM, said that China's ad market is growing rapidly due to: Chinese people being more open to change than westerners; the digitalisation of China's lifestyle, which is implemented into Government schemes like the 'Internet plus' concept; and that the growth of consumer goods and online purchases remains high.