Tesco Mobile is working with mobile platform Unlockd on a homescreen ads service. Tesco Mobile customers signing up for the service will receive £3 off if they opt in for six years, in exchange for seeing tailored ads and discounts when they unlock their phone. The company is working with around 40 brands in the UK, including British Airways and McDonald's, with a guarantee their ads will be seen by customers. Tesco Mobile is currently the only UK mobile operator giving discounts to customers in return for viewing ads, but CEO Anthony Vollmer believes this could pave the way for a Spotify-style business model with customers receiving a free service in return for watching ads.
Tesco Mobile is working with mobile platform Unlockd on a homescreen ads service. Tesco Mobile customers signing up for the service will receive £3 off if they opt in for at least 21 days of the month, in exchange for seeing tailored ads and discounts when they unlock their phone. The company is working with around 40 brands in the UK, including British Airways and McDonald's, with a guarantee their ads will be seen by customers. Tesco Mobile is currently the only UK mobile operator giving discounts to customers in return for viewing ads, but CEO Anthony Vollmer believes this could pave the way for a Spotify-style business model with customers receiving a free service in return for watching ads.