Publishers are turning to Pinterest as a potential new source of traffic after Facebook re-organised its news feed. The online scrapbook almost doubled its share of publishers’ social traffic last year and claims to have 25 users. Publishers report an increase in contact and collaboration with Pinterest during the past few months. David Temple, head of content at the site, said that while Snapchat and Facebook started as social networks that added content later, the relationship between Pinterest and publishers is more mutually beneficial as users came to Pinterest to find both publisher and individual creator content.
Publishers are turning to Pinterest as a potential new source of traffic after Facebook re-organised its news feed. The online scrapbook almost doubled its share of publishers’ social traffic last year and claims to have more than 200 million users. Publishers report an increase in contact and collaboration with Pinterest during the past few months. David Temple, head of content at the site, said that while Snapchat and Facebook started as social networks that added content later, the relationship between Pinterest and publishers is more mutually beneficial as users came to Pinterest to find both publisher and individual creator content.