( CNN ) It 's a girls ' universe . On Wednesday , DC Entertainment , Warner Bros. and Mattel announced a partnership to launch DC Super Hero Girls , featuring familiar superheroes and supervillains as `` relatable teens , '' according to a press release . ( Like CNN , DC and Warner Bros. are units of Time Warner . ) The characters involved include Wonder Woman , Supergirl , Batgirl , Harley Quinn and Poison Ivy , among others . Though initial reaction on social media appeared favorable -- `` My daughter will be a big fan I think , '' wrote NerdGallagher -- praise was n't universal . `` Just let us into the old universes ! '' tweeted Kathleen E. Kennedy . And Jenna Busch , writing for Legion of Leia , was concerned the initiative was another way of keeping girls separate . `` Targeting them as 'for girls only ' is just another way to be exclusive , '' she wrote . `` Look , I appreciate the effort , but drawing yet another line between men and women is not the way to go . So , where are you going to put these products in Target ? On the pink side of the toy section or the blue side ? '' DC Super Hero Girls is aimed at girls ages 6-12 and will include online content , toys , books and TV specials . Mattel is the toy licensee and Random House Books for Young Readers will publish books based on the franchise . The first elements will roll out in the fall .
DC , partners introduce DC adult Hero programs , intended for ages 6 - 12 . Not mostly favorable -- but some caveats .