Retail experts say sales of royal memorabilia are unlikely to top £70m . By comparison , memorabilia birth resulted in a £247m splurge . Between July and August 2013 , £70m was lavished on souvenirs alone . The newest royal is expected to have a big long term impact however . Sales boost will be particularly noticeable if the new baby is a girl .
Retail experts say sales of royal memorabilia are unlikely to top £70m . By comparison , Prince George 's birth resulted in a £247m splurge . Between July and August 2013 , £70m was lavished on souvenirs alone . The newest royal is expected to have a big long term impact however . Sales boost will be particularly noticeable if the new baby is a girl .