apple launches its first smartwatch today - but its customers will not accept it . Online consumers typically shell out $ 549 and then ask for a June delivery . Analysts believe Apple feared lines for the new product outside their stores may have been embarrassingly small . However , it is estimated apple is sitting on some two million pre - orders .
Apple launches its first smartwatch today - but its stores will not stock it . Online consumers must shell out $ 549 and then wait for a June delivery . Analysts believe Apple feared lines for the new device outside their stores may have been embarrassingly small . However , it is believed Apple is sitting on some two million pre-orders .