Seoul has paid Marvel to ensure country is shown in positive light . Much of the new Avengers film , released on Thursday , was shot in South Korea . Culture ministry paid £2.4m to cover a third of the filming costs in the city . The government wants South Korea to be portrayed as 'high tech ' and 'modern '
South Korea has paid Marvel to ensure country is shown in positive light . Much of the new Avengers film , released on Thursday , was shot in Seoul . Culture ministry paid £2.4m to cover a third of the filming costs in the city . The government wants Seoul to be portrayed as 'high tech ' and 'modern '