A 'halal ' sex shop offering 'sensual aids ' is set to open in Islam 's holiest city , it has been revealed . The shop , which will stock 'Islamically approved ' adult items , is due to open in Mecca in Saudi Arabia after the idea was approved by clerics . It is being led by the owner of am existing Dutch Halal sex shop called El Asira , which is known for its range of sensual oils . A halal sex shop is set to open in Islam 's holiest city , Mecca , in Saudi Arabia , it has emerged ( file picture ) Moroccan Muslim Abdelaziz Aouragh revealed how a Saudi Arabian cleric had told him such a venture would encourage 'the improvement of the sexual relationship between husband and wife ' . According to the International Business Times , Aouragh would be selling 18 toys classed as being 'Islamically approved ' . He is reported as saying : 'Our products do include products that increase feelings of sensuality and improve the atmosphere between the couple in the sexual relationship between them . ' The store will 'strictly cater to Muslim customers in Mecca ' , according to the website Alyaoum24 . Moroccan Muslim Abdelaziz Aouragh revealed how a Saudi Arabian cleric had told him the shop , in Mecca ( pictured ) would encourage 'the improvement of the sexual relationship between husband and wife ' . IBS reports that the first halal sex shop in a predominantly Muslim country opened in 2013 in Turkey . Entrepreneur Haluk Murat Demirel opened the country 's first online sex shop for Muslims , selling everything from lubricants to herbal aphrodisiacs and offering advice on how to have 'halal ' sex . At the time , he said he had been inspired to launch the site by friends who wanted sex advice and products , but found the content on other websites and in specialist stores too explicit .
The shop in Saudi Arabia , Mecca , will stock 'Islamically approved ' products . Set to be opened by Moroccan owner of a Dutch sex shop called El Asira . Abdelaziz Aouragh claims that a Saudi cleric has approved the proposal .