Debenhams and Mothercare have called a halt to long-running promotions . And both stores have announced revived figures since making the change . Experts claim prolonged sales can devalue products and encourage shoppers to delay buying an item until it is reduced . Figures show 39 of all fashion purchases are now made in a sale .
Debenhams and Mothercare have called a halt to long-running promotions . And both stores have announced revived figures since making the change . Experts claim prolonged sales can devalue products and encourage shoppers to delay buying an item until it is reduced . Figures show a third of all fashion purchases are now made in a sale .