Ahead of launching her anticipated campaign on Sunday , several senior advisers said strategy has echoes of Obama 's 2012 re - election campaign . She is expected to reach out to donors in coming weeks , but does not plan to attend many fundraising events over the next month . Advisers said she planned to talk about ways donors can increase take - home pay and making higher salaries more affordable . She planned to sell herself as being able to work with politicians , businesses and world leaders . President Barack Obama said on Saturday ' I think she would be an excellent candidate ' Clinton 's growing number of staffers began working Friday out of a new campaign headquarters in Brooklyn .
Ahead of launching her anticipated campaign on Sunday , two senior advisers said strategy has echoes of Obama 's 2012 re-election campaign . She is expected to reach out to donors in coming weeks , but does not plan to headline many fundraising events over the next month . Advisers said she planned to talk about ways families can increase take-home pay and making higher education more affordable . She intends to sell herself as being able to work with Congress , businesses and world leaders . President Barack Obama said on Saturday ' I think she would be an excellent president ' Clinton 's growing team of staffers began working Friday out of a new campaign headquarters in Brooklyn .