( CNN ) It 's the beer so good the Danes hate to see it leave , or so Carlsberg advertisements used to say . Now , Copenhagen residents can live in a new neighborhood set to emerge on the historic grounds of the famous beer-maker in the heart of Danish capital . The area in question -- aptly named Carlsberg City -- has been home to the famous Carlsberg brewery since 1847 , and with it a big slice of Danish cultural history . But the brewery has moved on and the future is moving in . Amidst the district 's historic treasure trove of protected architectural buildings will be some 600,000 square meters ( 6.4 million sq ft ) of residential , business , sporting , cultural , and educational space . Prices range from just below Copenhagen 's average $ 5,000 per square meter to about $ 12,000 -- well below other major European cities . Modeled after intimate medieval towns , Carlsberg City won `` Best Master Plan '' at the World Architecture Festival in 2009 . The project has since attracted interest from all over the world . `` Scandinavia has over the past years been attractive to foreign investors , '' said Claus Lonborg , CEO of Copenhagen Capacity , a non-profit with the aim of growing business in the Danish capital . He added that `` given the number of infrastructure and construction developments taking place in the greater Copenhagen area now , we really see an increasing demand and interest . '' While the first apartments in Carlsberg City went up for sale in March , the area has been alive for years . Investors invited temporary renters into old buildings during the construction phase which began shortly after the 2008 financial crisis hit . The area has since been home to skateboarders , bikers , modern dancers , cafes , the national football team for homeless people and a climbing forest . And the head of Carlsberg City says this ploy has more than paid off . `` The temporary activities have been keeping Carlsberg City on the landmap even in planning , '' said Jens Nyhus , CEO of CarlsbergByen ( Carlsberg City ) . `` When the financial crisis started ( they ) were a way to keep the building occupied and from running down . It kept the city alive and opened up . '' But just because new tenants have moved in does n't mean it 's brewing history will be gone completely . Carlsberg will remain very much inside Carlsberg City , making specialty beer and building a tourist center that is expected to attract half-a-million visitors per-year when it opens in 2017 . `` We call it Carlsberg brand and experience center , '' said Thomas Kjelfred , communications consultant at Visit Carlsberg . `` ( But ) it 's not a brand house , it 's a brew house . Until six years ago , we brewed 200 million liters a beer ( here ) '' `` To a Dane , Carlsberg is more than a beer . It is art , it is science , it is culture . '' And soon , it will also be a city .
New neighborhood brewery Carlsberg City planned to open in Copenhagen , 2019 . District has been built on site of beer company 's former factory .