Cath Kidston , aden + anais and Les Petites Abeilles boosted by George . Everything he has worn - and similar designs - sold out instantly . George effect has boosted high street copy-cat sales . Royal baby number two , who is due within July 2013 , is likely to do the same .
Cath Kidston , aden + anais and Les Petites Abeilles boosted by George . Everything he has worn - and similar designs - sold out instantly . George effect has boosted high street copy-cat sales . Royal baby number two , who is due within weeks , is likely to do the same .