The discount chain has reported annual sales of £ 1 billion . It has now become uk 's largest single - branded discount retailer . Poundland benefited from austerity seen in the wake of the financial crisis . It also transformed High Streets , drawing customers away from superstores .
The discount chain yesterday posted annual sales exceeding £1 billion . It has now become Europe 's largest single-price discount retailer . Poundland benefited from austerity seen in the wake of the financial crisis . It also transformed High Streets , luring customers away from superstores .