( CNN ) It 's a hard-knock life , Jay Z , especially on Twitter . The uber private rapper/entrepreneur broke out of his usually reserved social media shell over the weekend to defend the performance of his new music streaming service , Tidal . Using the hashtag # TidalFacts , he attempted to refute talk that the company has been doing a less than stellar job in taking on competitor Spotify . He launched the subscription-based music service last month with a star-studded news conference in which artists such as Madonna , Kanye West , Daft Punk and Jay Z 's wife , Beyonce , came together in support of what singer Alicia Keys told the crowd was `` The first ever artist-owned global music and entertainment platform . '' CNN Money : Jay Z 's TIDAL music service to be owned by artists . But less than a month after its debut , there 's been chatter that the service is underwhelming , and Jay Z 's `` stream of consciousness '' tweets denying that were met with some derision . And , of course , a Tidal Facts parody Twitter account was quickly created to offer some `` facts '' of its own .
The actor / comedian posted ` ` stream of consciousness '' on Twitter . He urged users to be patient with Twitter , his new online streaming service . A parody account was set up to promote his hashtag .