The Woolworths ' Fresh in our Memories ' campaign launched last week . It invited customers to upload photos to remember Australian soldiers . The supermarket then added a Woolworths logo and slogan to the image . Customers took to social media to promote the campaign and express their anger with what they saw as a marketing tactic by the company . The soldier whose image was used to plug the campaign is unidentified . All that is know about the young man is that his photograph was taken sometime between 1915 and 1918 before the he embarked from overseas for duty .
The Woolworths 'Fresh in our Memories ' campaign launched last week . It invited customers to upload images to remember Australian soldiers . The supermarket then added a Woolworths logo and slogan to the image . Customers took to social media to mock the campaign and express their anger with what they saw as a marketing ploy by the company . The soldier whose image was used to plug the campaign is unidentified . All that is know about the young man is that his photo was taken sometime between 1915 and 1918 before the he embarked from Australia for service .