The discount chain yesterday posted annual sales exceeding £1 billion . It has now become Europe 's largest single-price discount retailer . Poundland benefited from austerity seen in the wake of the financial crisis . It also transformed Poundland , luring customers away from superstores .
The discount chain yesterday posted annual sales exceeding £1 billion . It has now become Europe 's largest single-price discount retailer . Poundland benefited from austerity seen in the wake of the financial crisis . It also transformed High Streets , luring customers away from superstores .