The customer memo was written by Apple 's retail executive Angela Ahrendts . She stated she expects online orders ' to continue through the end of 2018 ' And said it had not been an easy decision and would provide more flexibility as the firm gets ' closer to in - store customers '
The leaked memo was written by Apple 's retail chief Angela Ahrendts . She said she expects online orders 'to continue through the month of May ' And added it had not been an easy decision and would provide more updates as the firm gets 'closer to in-store availability '