Protein World billboard features a svelte bikini-clad model asking 'Are you beach body ready ? ' The advertising campaign is facing a massive backlash with vandalised posters , a petition and a protest rally . Now head of marketing Richard Staveley revealed the company has even had bomb threats over the ad . But he added it had been ' a brilliant campaign ' and Protein World 's had no plans to change it any time soon .
Protein World 's billboard features a svelte bikini-clad model asking 'Are you beach body ready ? ' The advertising campaign is facing a massive backlash with vandalised posters , a petition and a protest rally . Now head of marketing Richard Staveley revealed the company has even had bomb threats over the ad . But he added it had been ' a brilliant campaign ' and Protein World had no plans to change it any time soon .