Retail experts say sales of royal memorabilia are unlikely to top £ 70 m . By comparison , Prince ##tail 's campaign resulted in a £ 70 ##m splurge . Between July and August 2008 , £ 70 m was lavished on souvenirs alone . The newest royal is expected to have a big long term boost however . this boost will be particularly noticeable if the new baby is a girl .
Retail experts say sales of royal memorabilia are unlikely to top £70m . By comparison , Prince George 's birth resulted in a £247m splurge . Between July and August 2013 , £70m was lavished on souvenirs alone . The newest royal is expected to have a big long term impact however . Sales boost will be particularly noticeable if the new baby is a girl .