'Clever marketing ' makes patients spend up to ten times more , say experts . An investigation found Britons spend £100million on cough April 9 . But some doctors say there is no need to spend so much on remedies . The Truth About Medicine , 9pm BBC1 , syrup a year .
'Clever marketing ' makes patients spend up to ten times more , say experts . An investigation found Britons spend £100million on cough syrup a year . But some doctors say there is no need to spend so much on remedies . The Truth About Medicine , 9pm BBC1 , April 9 .