The Woolworths 'Fresh in our Memories ' campaign launched last week . It invited customers to upload images to remember Australians who fought for their country . The supermarket then added a Woolworths logo and slogan to the images . But some people were not happy with this new marketing strategy, saying it was disrespectful of those who had served overseas during World War II or Korea - where Australia lost more than half its population. Woolworths has taken down the campaign and also denied that it was designed as a marketing strategy .
The Woolworths 'Fresh in our Memories ' campaign launched last week . It invited customers to upload images to remember Australians who fought for their country . The supermarket then added a Woolworths logo and slogan to the images . Customers took to social media to mock the campaign and express their anger with what they saw as a marketing ploy by the company . Woolworths has taken down the campaign and also denied that it was designed as a marketing strategy .