Sam Allardyce has warned Brendan Rodgers that putting Raheem Sterling on a bumper new contract could cause a ripple effect across the rest of the Liverpool squad . The West Ham manager feels paying Sterling more than the £100,000-per-week deal he was already offered would lead to the 20-year-old 's team-mates demanding more . Yet Allardyce does not blame Sterling , currently on £35,000 a week at Liverpool , for trying to get as much as possible . Big Sam feels there are so few talented youngsters emerging that clubs are willing to pay extraordinary wages to sign any available . Liverpool and England star Raheem Sterling has stalled over signing a new contract at the Anfield club . Sam Allardyce believes that giving Sterling a bumper deal could risk unsettling the other Liverpool players . Liverpool boss Brendan Rodgers ( right ) is extremely keen to keep hold of one of the club 's best players . 'When the supply is far less than the demand , then you 've got very big demands from the youngster , who is a very talented youngster because there are not enough about , ' Allardyce said . 'Not just in the country but in Europe in general , if not in the world . 'The demand is out there . The supply is minimal . A lot less than we want it to be . Hence that gives it a value . When that comes around it 's very difficult for a football club not to pay that level of finance that they then demand . 'It reflects down the way from there on in , by the fact that the more the money goes up at the top end the more everybody else wants going down below that . ' Allardyce feels if a club were to buy the England international , who currently has two years left on his contract at Liverpool , then they would not only be getting a player , but a brand . 'If a player is in his position like Raheem Sterling , then you 're going to look at his value , ' Allardyce added . 'Not just his value on the pitch but his value in branding . 'You have to remember that we 're hitting 950 million viewers every weekend . The agents and his advisers look at the value of that to the football club , and the value of that to him and their brand , and they ask for that sort of money . ' Sterling drags the ball back ahead of the oncoming challenge from Lithuania's Georgas Freidgeimas ( left ) Sterling scored his first goal for England during the 4-0 win in the Euro 2016 qualifier against Lithuania . Big Sam was speaking ahead of West Ham 's match with the Barclays Premier League 's bottom-club Leicester City on Saturday . The game will see Allardyce reunited with Leicester manager Nigel Pearson after they worked together at Newcastle United in 2007 . Pearson has been involved in several controversial incidents this season , including grabbing Crystal Palace 's James McArthur by the throat and losing his cool with a reporter during a press conference . It added to speculation Pearson will be sacked but Allardyce defended the man that was once a coach under him at St James ' Park . 'Nigel was there ( at Newcastle ) when I arrived and we worked very well together in that short period of time , ' Allardyce said . ' I always thought he was management material and I think he left just after I left , then moved into management and has been very successful . ' I suppose in the end Nigel is a very , very , very , very honest man . He says it how it is . Perhaps that 's sometimes the wrong thing to do publicly , but he knows who he is . He knows what he wants . He knows how to try to achieve it . ' Leicester City boss Nigel Pearson ( left ) has been involved in a number of controversial incidents this season .
West Ham manager Sam Allardyce has warned Pearson that any bumper deal offered to Raheem Sterling could upset other Liverpool players . Sterling has recently rejected terms of £100,000 per week at the Anfield club . The England international is widely regarded as one of the best young talents this country has to offer . Speaking ahead of West Ham 's game with Leicester , Allardyce also took time to defend under-fire Foxes boss Nigel Brendan Rodgers . Brendan Rodgers was part of Allardyce 's coaching staff when he managed Newcastle .