( CNN ) It 's clear from Hillary Clinton 's campaign rollout -- a video announcement/campaign ad/short film that debuted Sunday afternoon -- that she will make women and being a woman central to her outreach . In case you 're skeptical , Vox has posted a handy `` by the numbers '' for her campaign video , and there are 38 people besides Clinton in the two-minute ad . Twenty of them are women . There are three separate mentions of motherhood . This is all fine and good ( and predictable ) if you acknowledge that the proportion of women who vote has exceeded the proportion of men who vote in every presidential election since 1980 . And let 's not overlook the fact that Clinton is in fact a woman , and that 's a fine thing to celebrate . But in reality , she does n't have to wonder if a woman-centered campaign is the best strategy . She can simply look back to the most recent elections to see that overplaying to one half of the eligible-voting population failed spectacularly all over the country , in red and blue states , when that strategy was employed by both male and female candidates . As I 've previously written , the 2014 midterm elections saw the death of a political meme : the `` war on women . '' Granted , that 's not because Republicans convinced the country that they were the party of women . But it is noteworthy that Democrats who overtly pandered to women at the expense of real issues ( and men ) crashed and burned . To wit : . In Colorado , Sen. Mark Udall was nicknamed `` Mark Uterus '' for all the time he spent fear-mongering on women 's reproductive issues , only to end up , according to exit polls , eight points ahead among women . His opponent , Cory Gardner , finished 17 points ahead among men . In New York , a Democratic candidate for Congress , Martha Robertson , drew laughs from the audience during a debate for accusing her opponent of engaging in a `` war on women . '' To repeat , she was a woman , a Democrat , in New York . In Louisiana , Sen. Mary Landrieu sought to give her ailing campaign a boost in by part blaming sexism for Democrats ' lack of popularity in the South . Not surprisingly , Southerners voted for her opponent , Bill Cassidy . In Texas , where liberal Wendy Davis ran almost entirely on an abortion-rights platform , she accused Republicans of sexism for daring to scrutinize her inaccurate biography . Her opponent , Greg Abbott , won by 20 points , and Davis only ended up with 47 % of the women vote . Whether in Texas or Colorado , New York or Louisiana , voters made it clear they cared about more than just reproductive issues and were n't going to be bullied into voting Democratic by false cries of sexism . But while Democrats were screaming about the Republicans ' `` war on women , '' few in the media acknowledged that the Democrats ' deficit among men was actually greater than the Republicans ' deficit among women . Exit polls in 2014 showed that men voted for Republicans over Democrats by a 16-point margin , and women voted for Democrats by only a four-point margin . Regardless of whom Republicans run for president , Hillary Clinton will most likely get the women vote . What she needs are men . So instead of running a woman-centered campaign , she might want to figure out a way to court the other sex .
S.E . Cupp : Clinton making women central to outreach , but she should really focus on men . In 2014 election , overplaying to one gender failed -- particularly with `` war on women ''