Sky Sports will be paying £11millon a game to broadcast games in 2016 . Three-year deal means Sky are re-addressing their entire sports strategy . The Premier League has been the most lucrative league for many years, but it is now facing competition from other leagues and new TV deals have become more important than ever before.
Sky Sports will be paying £11millon a game to broadcast games in 2016 . Three-year deal means Sky are re-addressing their entire sports strategy . ‘ Fit for the Future ’ plan will see reduced programming support .