350,000 tourists visit Florence - population Around 16 million , every year . Officials worry the city's cultural significance has been radically altered . A new iniative aims to appeal to 'true travellers ' looking for soul of the city .
Around 16 million tourists visit Florence - population 350,000 , every year . Officials worry the city's cultural significance has been radically altered . A new iniative aims to appeal to 'true travellers ' looking for soul of the city .