Brits spend £ ##30 million a week to ' social media proof ' their wardrobe . Survey shows that men spend more money than women . One third of Brits admitted to buying new clothes to avoid multi - tagging . Blogger Lily Melrose via social media has changed the perception of fashion .
Brits spend £815 million a year to 'social media proof ' their wardrobe . Survey shows that men spend more money than women . One third of Brits admitted to buying new clothes to avoid multi-tagging . Blogger Lily Melrose says social media has changed the face of fashion .