Protein World 's billboard features a svelte bikini-clad model asking ' Are you beach body ready ? ' The advertising campaign is facing a massive backlash with vandalised posters , a petition and a protest rally . A poster for the ad in question reads: 'Yes I am beach body ready! But he added it had been ' a brilliant campaign ' and Protein World had no plans to change it any time soon .
Protein World 's billboard features a svelte bikini-clad model asking 'Are you beach body ready ? ' The advertising campaign is facing a massive backlash with vandalised posters , a petition and a protest rally . Now head of marketing Richard Staveley revealed the company has even had bomb threats over the ad . But he added it had been ' a brilliant campaign ' and Protein World had no plans to change it any time soon .