Satellite TV network has ended the campaign after complaints by rival Comcast that their claims should n't be substantiated . Launched last October , the campaign had featured Rob Lowe playing a slick DirecTV customer and an ' odd or awkward alter - ego ' who had cable . Number of complaints highlighted improved signal quality , shorter customer service delivery times , better picture and sound quality . DirecTV claims the campaign was always going to end at the end of Q1 .
Satellite TV operator has ended the campaign after complaints by rival Comcast that their claims could n't be substantiated . Launched last October , the ads had featured Rob Lowe playing a slick DirecTV customer and an 'odd or awkward alter-ego ' who had cable . Number of inaccuracies highlighted concerning signal reliability , shorter customer service wait times , better picture and sound quality . DirecTV claims the campaign was always going to end at the end of Q1 .