no less than 50 top fashionistas all posted photos of the same Lord & Taylor dress on Instagram at the weekend . The retailer has admitted that the bloggers got 'unspecified compensation ' to lend their credability and give the dress their seal of approval . The ploy proved an instant success as the $ 88 Paisley Asymmetrical Dress sold out and created an online buzz for the entire Design Lab collection . The deal highlights the gray area of bloggers failing to disclose when they 've received payment for promoting some goods and services .
Fifty top fashionistas all posted photos of the same Lord & Taylor dress on Instagram at the weekend . The retailer has admitted that the bloggers got 'unspecified compensation ' to lend their credability and give the dress their seal of approval . The ploy proved an instant success as the $ 88 Paisley Asymmetrical Dress sold out and created an online buzz for the entire Design Lab collection . The deal highlights the gray area of bloggers failing to disclose when they 've received payment for promoting some goods and services .