The average household now owns 7.4 internet devices and four in 10 bought a tablet in the last year . Smartphones are the most common internet-enabled device , at 1.7 per household , followed by laptops ( 1.3 ) and tablets ( 1.2 ) , the YouGov poll of more than 2,000 consumers found . Four in 10 households now own one tablet , one fifth have two , and 11 per cent own three or more . Top of the table : Smartphones are the most popular item , with an average of 1.7 per household . The latest Internet Advertising Bureau ( IAB ) UK Digital Adspend report , conducted by PwC , found digital advertising hit a record £7.2billion . IAB chief strategy officer Tim Elkington said : 'Advertisers are increasing their digital budgets to reach people as they go online through an increasing array of devices . 'It 's a win-win for consumers , because digital advertising pays for the wide range of free online services they increasingly rely on in their daily lives , but do n't necessarily want to pay much for . ' The survey found the average Briton who is online is willing to pay a maximum of £1.53 a month for their email service , £1.33 to use search engines , £1.10 for video content , 92p for news websites , 88p for social media , 55p for online games and 52p for price comparison sites . Popular : Laptops were second , followed by tablets - with a fifth of homes owning two of the latter . Just over half of people said banking and finance was the area of their lives that would be most affected without the internet or mobile phone , followed by keeping up with current events ( 42 per cent ) , shopping ( 38 per cent ) and their relationships with friends and family ( 37 per cent ) .
tablets are the most common web ##phones , at 1.7 per home . tablets and tablets are just behind , a similar trend has followed . Meanwhile , digital advertising has hit a record price of £ 7.2billion .