"In an old house in a western neighborhood of Tehran, a family gathers around a traditional Persian sofreh for Friday lunch. The grandparents, smiling and filled with joy, are the hosts, warmly serving their children and grandchildren. The women, wearing modest Iranian hijabs, sit together, chatting and laughing. On the wall, a painting of the Imam Reza shrine hangs proudly, and beside a small shelf (taghcheh), there’s a framed photo of the famous Iranian footballer, Ali Daei. The room is filled with the warmth of family and tradition, reflecting the values of persian household.