create a portrait of what this person would look like: a vibrant woman in her late twenties. She loves working out and eating healthily, always making sure to get enough protein and reap the benefits of collagen. Sarah thrives on trying new things and is a social butterfly, often sharing her fitness journey on Instagram but steering clear of Facebook. She follows a few trusted fitness influencers for tips and tricks. Sarah adores makeup and enjoys feeling pretty and healthy. She shops at Sephora or MAC and loves wearing brands like Lululemon, Alo, and LKSD. Her Stanley cup is a staple in her routine, and she couldn't imagine life without her iPhone. Her playlist includes everything from Morgan Wallen and Drake to the timeless tunes of Queen. Balancing life is essential to Sarah, who embraces the 80/20 lifestyle, believing in being healthy while enjoying foods in moderation. She starts each day with coffee, relishing the fresh start and aiming for a good day ahead. In a relationship, Sarah values her friendships and makes time for her friends. She is close to her family but fiercely independent. If she lives with her boyfriend, they often do the grocery shopping together. For Sarah, spending $35-$40 on a health product she values is an easy decision.