Design a vibrant and eye-catching social media ad format in an ‘us vs. them’ style. Create a backdrop with two distinct colors: one representing our product (electric blue) and one representing the competitor’s product (dull gray). Use bold and dynamic elements to highlight the contrast between the two sides. Incorporate striking typography, high-contrast graphics, and an energetic layout. The ad should convey a sense of competition and superiority, with our side appearing more appealing and vibrant. Include space for a headline, subheadline, and a call-to-action button, ensuring all elements are harmoniously balanced and visually appealing.