"Each oval is drawn with different stroke thicknesses, pointing to Japanese calligraphy art and culture. The space in the background within the logo is meant to exhibit the 'infinite values' which Toyota stands for. "These are: superb quality, value beyond expectation, the joy of driving, innovation, and integrity in safety, the environment and social responsibility." Toyota updated its logo in July 2020 in Europe to signal a new era for the brand as it transitioned from a car company to a mobility firm. --s 750