Créer une image d'une boutique de parfum de luxe a partir de ces description : 1. SHOWCASE OUR LINK TO ART WITH A THEMATIC, MULTI-SENSORIAL & SEASONAL PRODUCT DISPLAY ASSOCIATED TO GIANT ART PIECE, Central animation table updated twice a year (for major launches) with : • Giant art piece visible from outside • Curation of products according to animation theme (ex : Ex Nihilo flowers) • Sensory experience tools (Magique Agency) ; 2. MEET THE STANDARDS OF LUXURY RETAIL WITH DIFFERENTIATED CLIENTS PATHES AND DEDICATED PREMIUM SERVICE SPACES, Self-discovery path : novelty showcase on the lease line, thematic animation table, Founders’ manifesto and icons focus on wall • Guided and personalized path : consultation, personalization, art of layering, art of gifting • Private premium experience in the salon ; 3. UPGRADE OUR BRAND EXPERIENCE WITH WELL-DEFINED SERVICE RITUALS HIGHLIGHTING OUR FRAGRANCE KNOW-HOW, Consultation protocols : standard, expert • Personalization protocols : art of gifting, art of layering, pack customization, Osmology • Professional fragrance tools and gestures : foldable blotters, sealed enveloppes, Osmology booklet, unscrewable bottles to avoid spraying, branded ceramic gift ; THE EX NIHILOGALLERY • Evolution of the existing retail identity towards a more accessible concept (less statutory) fitted for Asian markets and alternative shopping areas to open our points of contacts beyond luxury malls. • More urban design inspired from the Los Angeles Sycamore boutique • New retail experience allowing self-discovery as well as guided brand immersion with new products’and services’ offers • 2 store typologies : ❖ Flagship boutiques in major cities and top locations : full experience including Osmology ❖ Small boutiques in second-tier cities, alternative [...]