A stunning, 5-story flagship store building inspired by phonograph record. The building's surfaces are clad in reflective and holographic materials, catching and transforming light into the aurora's shimmering greens, purples, and blues. Inside, the space is equally dynamic, with soundwave-inspired patterns on the walls and ceilings, enhanced by LED lighting that mirrors the aurora's ethereal glow. Performance areas are modular, designed to adapt to various types of shows, from intimate K-pop showcases to large-scale concerts, all while ensuring optimal acoustics through the building's carefully sculpted architecture. The interior also includes interactive installations and K-pop memorabilia displays, offering visitors an immersive cultural experience. Outside, wave-like gardens flow around the building, while projection mapping transforms the exterior into a canvas for aurora-inspired visuals synchronized with the music. Sustainable elements, such as solar panels designed to mimic soundwaves, ensure that the building is as environmentally conscious as it is visually stunning.  --ar 16:9