1. #GlowWithYellow Challenge: Weekly Instagram challenge encouraging parents to share: - Kids' skincare routines - Creative uses of Yellow Natural's products - DIY activities with product containers - Incentives: The most creative post wins free product bundle--a monthly grand prize of a family wellness kit; hashtag tracking; and community engagement for brand Yellow Natural's, who make skin and hair products for kids age 4-11 years. They are positing themselves as a toxin-free brand using natural ingredients