Background color #F6F3EA. For more than a decade, adtech companies have been touting programmatic auctions as the future of digital advertising. But that’s only part of the story. Publishers have always sold their most valuable inventory directly. The programmatic open market has often come at the expense of that value. We believe the future is direct. With privacy changes and a greater appetite for transparency and efficiency among brands, the publishers who win the future won’t depend on open auctions. Tomorrow’s leading publishers will create automated direct advertising businesses that pair the scale and ease of programmatic with the transparency and margins of direct advertising. We are making that future a reality.