For a company specializing in architecture, project management, employer's agent, and cost management, the logo should reflect its prestige, quality, and professionalism. Here are some ideas and recommendations for creating a more luxurious and conservative logo: Color Palette: Use calm and elegant colors such as dark blue, gray, burgundy, or gold. These colors are associated with prestige and reliability. Fonts: Choose classic and clean fonts that are easy to read. Font styles such as serif or sans-serif may be suitable, depending on the overall style of the logo. Symbols and Elements: Consider using abstract symbols related to architecture or project management (e.g., stylized buildings, columns, Doric columns, etc.). These elements should be graceful and professional. Simplicity and Elegance: Avoid excessive complexity and detail. The logo should be easily recognizable and clear both on screen and in print. Texture and Finish: Think about adding textures or effects that can give the logo a sense of luxury and quality, such as subtle gloss or matte finishes. This outlines the approach for creating a more upscale and traditional logo suitable for a company in these fields.