colours (Green, Red, Yellow, Orange, Blue, Purple, Black, and White), for the following linked in post: The Invisible Influence: How Everyday Conversations Shape Our Choices Everyday conversations subtly influence our buying habits and brand perceptions. iRefer harnesses this natural dialogue, transforming casual chats into valuable marketing insights that drive B2C and B2B strategies. This approach not only captures genuine consumer sentiments but also amplifies positive word-of-mouth to enhance brand reputation and consumer trust --ar 7:4