In an urban setting, a group of people are standing at a distance, observing a large architectural rendering displayed on a billboard. The billboard is prominently positioned against the backdrop of a bustling cityscape, featuring a detailed and vibrant CG perspective of a futuristic skyscraper set against a clear, blue sky. The rendering highlights the skyscraper's sleek design, eco-friendly features, and its integration into the urban environment. The onlookers, a mix of professionals and interested pedestrians, are engaged in discussions, pointing at various elements of the design and visibly impressed by the innovation and scale of the proposed project. The scene captures a moment of community interest and anticipation for the architectural future of their city --ar 8:3