•Sustainable growth : it can be represented by a strong tree with deep roots in the ground. •Digital Transformation : It can be represented by a digitalized refinery with digital hologram. •Future business : It can be represented by a smart city or a network of data. •Green Transformation : it can be represented by renewable energy like a wind turbine or solar energy. •Participation : It can be represented by several people standing next to the tree. --ar 2:3