1. Introduction to the Concept Briefly introduce the concept of cross-selling and upselling as strategies to enhance customer value and business revenue. Mention the challenge of personalization at scale. 2. The Customer Journey Map Draw a simple path representing the customer journey, starting from awareness to purchase and beyond. Include key touchpoints where cross-sell and upsell opportunities might arise (e.g., product page, checkout, post-purchase email). 3. Introducing Segment Draw a cloud or a hub symbol labeled "Segment" connected to various points along the customer journey. Illustrate data flowing into the Segment hub from different sources (website, app, CRM). 4. Unified Customer Profiles Show a magnifying glass over the Segment hub, highlighting the creation of unified customer profiles. Include icons or doodles representing different data points being unified (e.g., purchase history, browsing behavior). 5. Segmentation and Personalization Draw several arrows emanating from the Segment hub to different customer profiles, symbolizing the segmentation process. Each arrow leads to a personalized offer or product recommendation tailored to the customer's profile (use icons like a heart for liked products, a cart for recommended purchases). 6. Cross-Sell and Upsell Opportunities Highlight specific points along the customer journey where personalized cross-sell and upsell offers are made. For cross-sell: Draw a doodle of a customer viewing a product and a lightbulb above with a related product suggestion. For upsell: Illustrate a customer considering a basic product and an arrow pointing towards an upgraded version with better features. 7. The Impact of Personalization Show happy customer faces receiving personalized offers, indicating increased [...]