1. Product flavor: original, strawberry, peach 2. Slogan: Accompany you sour and sweet, understand your cuteness 3. Product positioning: sweet and sour milk drink with full personality 4. Product tone: childlike, Childlike, cute, and happy 5. Core selling points: · The taste is sour and sweet, loved by adults and children · Rich in nutrients, supplementing vitamins A, D and calcium · Drinking AD calcium milk = enjoy a moment of childlike innocence and worry-free