The Chinese God of Wealth, known as 'Cai Shen', is often depicted as a cheerful, portly figure dressed in elaborate, traditional Chinese robes, usually in red, the color of good luck and prosperity. He embodies opulence, with his attire often adorned with symbols of wealth, such as gold ingots, coins, and sometimes, treasures like pearls and gems. His face is typically shown with a welcoming, broad smile, and he may have a long black beard, indicating wisdom and longevity. Cai Shen is commonly portrayed carrying a golden rod or a treasure bowl, and sometimes, a scroll inscribed with characters that translate to "Inviting Wealth and Treasures." In many representations, he is seated or standing on a mound of gold coins, further emphasizing his association with wealth. During the Chinese New Year and other festive occasions, depictions of the God of Wealth are displayed in homes and businesses to attract good fortune and financial success.