It is the broad, evidence-based, and cause-neutral approach that distinguishes effective altruism from traditional altruism or charity.
ɪɾ ɪz ðə bɹˈɔːd, ˈɛvɪdənsbˈeɪst, ænd kˈɔːznˈuːtɹəl ɐpɹˈoʊtʃ ðæt dɪstˈɪŋɡwɪʃᵻz ɪfˈɛktɪv ˈɔːltɹuːˌɪzəm fɹʌm tɹɐdˈɪʃənəl ˈɔːltɹuːˌɪzəm ɔːɹ tʃˈæɹᵻɾi.