He claimed that in everyday life one does not consciously notice colors most of the time, and that color should therefore be used in film mainly to emphasize certain moments, but not all the time, as this distracts the viewer.
hiː klˈeɪmd ðæt ɪn ˈɛvɹɪdˌeɪ lˈaɪf wˈʌn dʌznˌɑːt kˈɑːnʃəsli nˈoʊɾɪs kˈʌlɚz mˈoʊst əv ðə tˈaɪm, ænd ðæt kˈʌlɚ ʃˌʊd ðˈɛɹfoːɹ biː jˈuːzd ɪn fˈɪlm mˈeɪnli tʊ ˈɛmfɐsˌaɪz sˈɜːʔn̩ mˈoʊmənts, bˌʌt nˌɑːt ˈɔːl ðə tˈaɪm, æz ðɪs dɪstɹˈækts ðə vjˈuːɚ.