Despite the controversies, Coca-Cola later reused the Super Bowl ad during Super Bowl LI, the opening ceremonies of the 2014 Winter Olympics and 2016 Summer Olympics and for patriotic holidays.
dᵻspˈaɪt ðə kˈɑːntɹəvˌɜːsiz, kˈoʊkəkˈoʊlə lˈeɪɾɚ ɹiːjˈuːzd ðə sˈuːpɚ bˈoʊl ˈæd dˈʊɹɹɪŋ sˈuːpɚ bˈoʊl ˌɛlˈaɪ, ðɪ ˈoʊpənɪŋ sˈɛɹᵻməniz ʌvðə tˈuː θˈaʊzənd fˈoːɹtiːn wˈɪntɚɹ əlˈɪmpɪks ænd tˈuː θˈaʊzənd sˈɪkstiːn sˈʌmɚɹ əlˈɪmpɪks ænd fɔːɹ pˌeɪtɹɪˈɑːɾɪk hˈɑːlɪdˌeɪz.