Used in this sense, it is usually contrasted with egoism, which claims individuals are morally obligated to serve themselves first.
jˈuːzd ɪn ðɪs sˈɛns, ɪɾ ɪz jˈuːʒuːəli kəntɹˈæstᵻd wɪð ˈiːɡoʊˌɪzəm, wˌɪtʃ klˈeɪmz ˌɪndᵻvˈɪdʒuːəlz ɑːɹ mˈɔːɹəli ˈɑːblᵻɡˌeɪɾᵻd tə sˈɜːv ðɛmsˈɛlvz fˈɜːst.