Paper tape was a very popular medium for long-term program storage until the 1980s, less costly and in some ways less fragile than magnetic tape.
pˈeɪpɚ tˈeɪp wʌzɐ vˈɛɹi pˈɑːpjʊlɚ mˈiːdiəm fɔːɹ lˈɔŋtˈɜːm pɹˈoʊɡɹæm stˈoːɹɪdʒ ʌntˈɪl ðə nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z, lˈɛs kˈɔstli ænd ɪn sˌʌm wˈeɪz lˈɛs fɹˈædʒəl ðɐn mæɡnˈɛɾɪk tˈeɪp.