The earlier meaning of the English word is "liveliness" and has been in use much longer than the meaning of "moving image medium".
ðɪ ˈɜːlɪɚ mˈiːnɪŋ ʌvðɪ ˈɪŋɡlɪʃ wˈɜːd ɪz "lˈaɪvlɪnəs" ænd hˈæzbiːn ɪn jˈuːs mˈʌtʃ lˈɔŋɡɚ ðɐn ðə mˈiːnɪŋ ʌv "mˈuːvɪŋ ˈɪmɪdʒ mˈiːdiəm".