The ceremonies were moved up from late March/early April to late February, since 2004, to help disrupt and shorten the intense lobbying and ad campaigns associated with Oscar season in the film industry.
ðə sˈɛɹᵻməniz wɜː mˈuːvd ˌʌp fɹʌm lˈeɪt mˈɑːɹtʃ slˈæʃ ˈɜːli ˈeɪpɹəl tə lˈeɪt fˈɛbɹuːˌɛɹi, sˈɪns tˈuː θˈaʊzənd fˈoːɹ, tə hˈɛlp dɪsɹˈʌpt ænd ʃˈɔːɹʔn̩ ðɪ ɪntˈɛns lˈɑːbɪɪŋ ænd ˈæd kæmpˈeɪnz ɐsˈoʊsɪˌeɪɾᵻd wɪð ˈɑːskɚ sˈiːzən ɪnðə fˈɪlm ˈɪndʌstɹi.