Media anthropology (also known as the anthropology of media or mass media) emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media.
mˈiːdiːə ˌænθɹəpˈɑːlədʒi ˈɔːlsoʊ nˈoʊn æz ðɪ ˌænθɹəpˈɑːlədʒi ʌv mˈiːdiːə ɔːɹ mˈæs mˈiːdiːə ˈɛmfɐsˌaɪzᵻz ˌɛθnəɡɹˈæfɪk stˈʌdiz æz ɐ mˈiːnz ʌv ˌʌndɚstˈændɪŋ pɹədˈuːsɚz, ˈɔːdiənsᵻz, ænd ˈʌðɚ kˈʌltʃɚɹəl ænd sˈoʊʃəl ˈæspɛkts ʌv mˈæs mˈiːdiːə.