Such associations can have a motivating effect, as exposure to the letter A has been found to improve performance, when compared with other letters.
sˈʌtʃ ɐsˌoʊsɪˈeɪʃənz kæn hæv ɐ mˈoʊɾᵻvˌeɪɾɪŋ ɪfˈɛkt, æz ɛkspˈoʊʒɚ tə ðə lˈɛɾɚɹ ɐ hˈæzbiːn fˈaʊnd tʊ ɪmpɹˈuːv pɚfˈoːɹməns, wˌɛn kəmpˈɛɹd wɪð ˈʌðɚ lˈɛɾɚz.