He also categorizes rhetoric into three genres: epideictic (ceremonial speeches dealing with praise or blame), forensic (judicial speeches over guilt or innocence), and deliberative (speeches calling on an audience to make a decision on an issue).
hiː ˈɔːlsoʊ kˈæɾɪɡɚɹˌaɪzᵻz ɹˈɛɾɚɹˌɪk ˌɪntʊ θɹˈiː ʒˈɑːnɹəz: ˌɛpɪdˈeɪktɪk sˌɛɹᵻmˈoʊnɪəl spˈiːtʃᵻz dˈiːlɪŋ wɪð pɹˈeɪz ɔːɹ blˈeɪm, fɚɹˈɛnsɪk dʒuːdˈɪʃəl spˈiːtʃᵻz ˌoʊvɚ ɡˈɪlt ɔːɹ ˈɪnəsəns, ænd dᵻlˈɪbɚɹətˌɪv spˈiːtʃᵻz kˈɔːlɪŋ ˌɔn ɐn ˈɔːdiəns tə mˌeɪk ɐ dᵻsˈɪʒən ˌɔn ɐn ˈɪʃuː.