In his article "The Misrepresentation of Anthropology and Its Consequence", Herbert S. Lewis critiqued older anthropological works that presented other cultures as if they were strange and unusual.
ɪn hɪz ˈɑːɹɾɪkəl "ðə mɪsɹˌɛpɹᵻzˈɛntˈeɪʃən ʌv ˌænθɹəpˈɑːlədʒi ænd ɪts kˈɑːnsɪkwəns", hˈɜːbɚt ˈɛs. lˈuːɪs kɹɪtˈiːkt ˈoʊldɚɹ ˌænθɹəpəlˈɑːdʒɪkəl wˈɜːks ðæt pɹɪzˈɛntᵻd ˈʌðɚ kˈʌltʃɚz æz ɪf ðeɪ wɜː stɹˈeɪndʒ ænd ʌnjˈuːʒuːəl.