Social anthropology studies patterns of behavior, while cultural anthropology studies cultural meaning, including norms and values.
sˈoʊʃəl ˌænθɹəpˈɑːlədʒi stˈʌdiz pˈætɚnz ʌv bᵻhˈeɪvjɚ, wˌaɪl kˈʌltʃɚɹəl ˌænθɹəpˈɑːlədʒi stˈʌdiz kˈʌltʃɚɹəl mˈiːnɪŋ, ɪŋklˈuːdɪŋ nˈɔːɹmz ænd vˈæljuːz.