Shortly after activities such as skiing and shopping become a tourist attraction, with the inauguration of ski resorts and cultural entities in the late 1930s.
ʃˈɔːɹtli ˈæftɚɹ æktˈɪvᵻɾiz sˈʌtʃ ɐz skˈiːɪŋ ænd ʃˈɑːpɪŋ bɪkˌʌm ɐ tˈʊɹɹɪst ɐtɹˈækʃən, wɪððɪ ɪnˌɔːɡjɚɹˈeɪʃən ʌv skˈiː ɹᵻzˈɔːɹts ænd kˈʌltʃɚɹəl ˈɛntᵻɾiz ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd θˈɜːɾi z.