His British colleague Hugh McGregor Ross helped to popularize this work according to Bemer, "so much so that the code that was to become ASCII was first called the Bemer–Ross Code in Europe".
hɪz bɹˈɪɾɪʃ kˈɑːliːɡ hjˈuː mə ɡɹˈɛɡɚ ɹˈɔs hˈɛlpt tə pˈɑːpjʊlɚɹˌaɪz ðɪs wˈɜːk ɐkˈoːɹdɪŋ tə bᵻmˈɜː, "sˈoʊ mˌʌtʃ sˌoʊ ðætðə kˈoʊd ðæt wʌz tə bɪkˌʌm ˈæski wʌz fˈɜːst kˈɔːld ðə bᵻmˈɜː ɹˈɔs kˈoʊd ɪn jˈʊɹɹəp".