The earlier date is also to the advantage of ABC, as it now usually occurs during the highly profitable and important February sweeps period.
ðɪ ˈɜːlɪɚ dˈeɪt ɪz ˈɔːlsoʊ tə ðɪ ɐdvˈæntɪdʒ ʌv ˌeɪbˌiːsˈiː, æz ɪt nˈaʊ jˈuːʒuːəli əkˈɜːz dˈʊɹɹɪŋ ðə hˈaɪli pɹˈɑːfɪɾəbəl ænd ɪmpˈoːɹtənt fˈɛbɹuːˌɛɹi swˈiːps pˈiəɹɪəd.