Another reason was because of the growing TV ratings success coinciding with the NCAA basketball tournament, which would cut into the Academy Awards audience.
ɐnˈʌðɚ ɹˈiːzən wʌz bɪkˈʌz ʌvðə ɡɹˈoʊɪŋ tˌiːvˈiː ɹˈeɪɾɪŋz səksˈɛs kˌoʊɪnsˈaɪdɪŋ wɪððɪ ˈɛŋkˈɑː bˈæskɪtbˌɔːl tˈʊɹnəmənt, wˌɪtʃ wʊd kˈʌt ˌɪntʊ ðɪ ɐkˈædəmi ɐwˈɔːɹdz ˈɔːdiəns.