The effect is sensitive to subtle cues, such as people being more helpful when there were stylized eyespots instead of a logo on a computer screen.
ðɪ ɪfˈɛkt ɪz sˈɛnsᵻtˌɪv tə sˈʌɾəl kjˈuːz, sˈʌtʃ ɐz pˈiːpəl bˌiːɪŋ mˈoːɹ hˈɛlpfəl wɛn ðɛɹwˌɜː stˈaɪlaɪzd ˈaɪspɑːts ɪnstˈɛd əvə lˈoʊɡoʊ ˌɔn ɐ kəmpjˈuːɾɚ skɹˈiːn.