Together with their since-deceased brother Eric, they instituted a communistic payment-and-benefits program that drove the company into bankruptcy.
təɡˌɛðɚ wɪð ðɛɹ sˈɪnsdᵻsˈiːst bɹˈʌðɚɹ ˈɛɹɪk, ðeɪ ˈɪnstɪtˌuːɾᵻd ɐ kˌɑːmjuːnˈɪstɪk pˈeɪməntændbˈɛnɪfˌɪts pɹˈoʊɡɹæm ðæt dɹˈoʊv ðə kˈʌmpəni ˌɪntʊ bˈæŋkɹʌptsi.