On the other hand, in some experiments, a proportion of people do not seem to care about reputation and do not help more, even if this is conspicuous.
ɔnðɪ ˈʌðɚ hˈænd, ɪn sˌʌm ɛkspˈɛɹɪmənts, ɐ pɹəpˈoːɹʃən ʌv pˈiːpəl duːnˌɑːt sˈiːm tə kˈɛɹ ɐbˌaʊt ɹˌɛpjuːtˈeɪʃən ænd duːnˌɑːt hˈɛlp mˈoːɹ, ˈiːvən ɪf ðɪs ɪz kənspˈɪkjuːəs.