Tim Ingold distinguishes ethnography from anthropology arguing that anthropology tries to construct general theories of human experience, applicable in general and novel settings, while ethnography concerns itself with fidelity.
tˈɪm ɪŋɡˈoʊld dɪstˈɪŋɡwɪʃᵻz ɛθnˈɑːɡɹəfi fɹʌm ˌænθɹəpˈɑːlədʒi ˈɑːɹɡjuːɪŋ ðæt ˌænθɹəpˈɑːlədʒi tɹˈaɪz tə kənstɹˈʌkt dʒˈɛnɚɹəl θˈiəɹiz ʌv hjˈuːmən ɛkspˈiəɹɪəns, ɐplˈɪkəbəl ɪn dʒˈɛnɚɹəl ænd nˈɑːvəl sˈɛɾɪŋz, wˌaɪl ɛθnˈɑːɡɹəfi kənsˈɜːnz ɪtsˈɛlf wɪð fᵻdˈɛlᵻɾi.