This usage is particularly prevalent with electronic memory devices (e.g. DRAM) addressed directly by a binary machine register where a decimal interpretation makes no practical sense.
ðɪs jˈuːsɪdʒ ɪz pɚtˈɪkjʊlɚli pɹˈɛvələnt wɪð ᵻlɛktɹˈɑːnɪk mˈɛmɚɹi dɪvˈaɪsᵻz ˈiː.dʒˈiː. dɹˈæm ɐdɹˈɛst dᵻɹˈɛktli baɪ ɐ bˈaɪnɚɹi məʃˈiːn ɹˈɛdʒɪstɚ wˌɛɹ ɐ dˈɛsɪməl ɪntˌɜːpɹɪtˈeɪʃən mˌeɪks nˈoʊ pɹˈæktɪkəl sˈɛns.