The types of ethnographic contexts explored range from contexts of media production (e.g., ethnographies of newsrooms in newspapers, journalists in the field, film production) to contexts of media reception, following audiences in their everyday responses to media.
ðə tˈaɪps ʌv ˌɛθnəɡɹˈæfɪk kˈɑːntɛksts ɛksplˈoːɹd ɹˈeɪndʒ fɹʌm kˈɑːntɛksts ʌv mˈiːdiːə pɹədˈʌkʃən ˈiː.dʒˈiː., ɛθnˈɑːɡɹəfiz ʌv nˈuːzɹuːmz ɪn nˈuːzpeɪpɚz, dʒˈɜːnəlˌɪsts ɪnðə fˈiːld, fˈɪlm pɹədˈʌkʃən tə kˈɑːntɛksts ʌv mˈiːdiːɚ ɹᵻsˈɛpʃən, fˈɑːloʊɪŋ ˈɔːdiənsᵻz ɪn ðɛɹ ˈɛvɹɪdˌeɪ ɹᵻspˈɑːnsᵻz tə mˈiːdiːə.