Since the work of Franz Boas and Bronisław Malinowski in the late 19th and early 20th centuries, social anthropology in Great Britain and cultural anthropology in the US have been distinguished from other social sciences by their emphasis on cross-cultural comparisons, long-term in-depth examination of context, and the importance they place on participant-observation or experiential immersion in the area of research.
sˈɪns ðə wˈɜːk ʌv fɹˈænts bˈoʊəz ænd bɹˈɑːnɪslˌɔː mˌeɪlɪnˈoʊski ɪnðə lˈeɪt nˈaɪntiːnθ ænd ˈɜːli twˈɛntiəθ sˈɛntʃɚɹiz, sˈoʊʃəl ˌænθɹəpˈɑːlədʒi ɪn ɡɹˈeɪt bɹˈɪtən ænd kˈʌltʃɚɹəl ˌænθɹəpˈɑːlədʒi ɪnðə jˌuːˈɛs hɐvbɪn dɪstˈɪŋɡwɪʃt fɹʌm ˈʌðɚ sˈoʊʃəl sˈaɪənsᵻz baɪ ðɛɹ ˈɛmfəsɪs ˌɔn kɹˈɔskˈʌltʃɚɹəl kəmpˈæɹɪsənz, lˈɔŋtˈɜːm ɪndˈɛpθ ɛɡzˌæmᵻnˈeɪʃən ʌv kˈɑːntɛkst, ænd ðɪ ɪmpˈoːɹtəns ðeɪ plˈeɪs ˌɔn pɑːɹtˈɪsɪpəntɑːbzɚvˈeɪʃən ɔːɹ ɛkspˌiəɹɪˈɛnʃəl ɪmˈɜːʒən ɪnðɪ ˈɛɹiə ʌv ɹᵻsˈɜːtʃ.