The company was described by Canadian music critic Adrien Begrand as "the most fun [label] to discover" in 2004.
ðə kˈʌmpəni wʌz dᵻskɹˈaɪbd baɪ kɐnˈeɪdiən mjˈuːzɪk kɹˈɪɾɪk ˈædɹiən bᵻɡɹˈænd æz "ðə mˈoʊst fˈʌn lˈeɪbəl tə dɪskˈʌvɚ" ɪn tˈuː θˈaʊzənd fˈoːɹ.