In 1971 he started a new enterprise, Milwaukee Coin Industries (MCI), continuing the design and manufacturing of arcade amusements as well as opening Red Baron Amusement Centers around the country.
ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn hiː stˈɑːɹɾᵻd ɐ nˈuː ˈɛntɚpɹˌaɪz, mɪlwˈɔːkiː kˈɔɪn ˈɪndʌstɹiz ˌɛmsˌiːˈaɪ, kəntˈɪnjuːɪŋ ðə dɪzˈaɪn ænd mˌænjuːfˈæktʃɚɹɪŋ ʌv ɑːɹkˈeɪd ɐmjˈuːzmənts æz wˈɛl æz ˈoʊpənɪŋ ɹˈɛd bˈæɹən ɐmjˈuːzmənt sˈɛntɚz ɚɹˈaʊnd ðə kˈʌntɹi.