In 2007, Cannon founded the Minneapolis-based promotion F1RST Wrestling, which hosts its flagship "Wrestlepalooza" events at Minneapolis' First Avenue nightclub.
ɪn tˈuː θˈaʊzənd sˈɛvən, kˈænən fˈaʊndᵻd ðə mˌɪniːˈæpəlɪsbˈeɪst pɹəmˈoʊʃən ˈɛf wˈʌn ˌɑːɹɹˌɛstˈiː ɹˈɛsəlɪŋ, wˌɪtʃ hˈoʊsts ɪts flˈæɡʃɪp "ɹˈɛsəlpˌæluːzə" ᵻvˈɛnts æt mˌɪniːˈæpəlɪs fˈɜːst ˈævənˌuː nˈaɪtklʌb.