At age thirty, with the birth of his eldest daughter, Van Heerden left the routine of a budding Cape Town advertising agency.
æɾ ˈeɪdʒ θˈɜːɾi, wɪððə bˈɜːθ ʌv hɪz ˈɛldɪst dˈɔːɾɚ, vˈæn hˈɪɹdən lˈɛft ðə ɹuːtˈiːn əvə bˈʌdɪŋ kˈeɪp tˈaʊn ˈædvɚtˌaɪzɪŋ ˈeɪdʒənsi.