In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the "Miss Rheingold" pageant as the centerpiece of its marketing campaign.
ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi, fˈɪlɪp lˈiːbmən, ɡɹˈeɪtɡɹˈændsʌn ʌvðə fˈaʊndɚ, sˈæmjuːl lˈiːbmən, stˈɑːɹɾᵻd ðə "mˈɪs ɹˈeɪŋɡoʊld" pˈædʒənt æz ðə sˈɛntɚpˌiːs ʌv ɪts mˈɑːɹkɪɾɪŋ kæmpˈeɪn.