Stedman and his brother Scott launched Northside in 2003.It published the L Magazine, Brooklyn Magazine, and organized events like the Northside Festival, a six day extravaganza of music, art, film, and technology.
stˈɛdmən ænd hɪz bɹˈʌðɚ skˈɑːt lˈɑːntʃt nˈɔːɹθsaɪd ɪn tˈuː θˈaʊzənd θɹˈiː.ɪt pˈʌblɪʃt ðɪ ˈɛl mˌæɡɐzˈiːn, bɹˈʊklɪn mˌæɡɐzˈiːn, ænd ˈɔːɹɡənˌaɪzd ᵻvˈɛnts lˈaɪk ðə nˈɔːɹθsaɪd fˈɛstɪvəl, ɐ sˈɪks dˈeɪ ɛkstɹˌævəɡˈænzə ʌv mjˈuːzɪk, ˈɑːɹt, fˈɪlm, ænd tɛknˈɑːlədʒi.