During the Fall/Winter fashion seasons of 2012 and 2013, oxblood was one of the commonly used colors.
dˈʊɹɹɪŋ ðə fˈɔːl slˈæʃ wˈɪntɚ fˈæʃən sˈiːzənz ʌv tˈuː θˈaʊzənd twˈɛlv ænd tˈuː θˈaʊzənd θˈɜːtiːn, ˈɑːksblʌd wʌz wˈʌn ʌvðə kˈɑːmənli jˈuːzd kˈʌlɚz.