Jarrett turned the "hep cat" language Allen had used to a younger direction, staging sock hop dances, rotating more rockabilly and rock and roll into the blues/R&B playlist, and using sexually suggestive phrases in the product advertisements.
dʒˈæɹɪt tˈɜːnd ðə "hˈɛp kˈæt" lˈæŋɡwɪdʒ ˈælən hæd jˈuːzd tʊ ɐ jˈʌŋɡɚ dᵻɹˈɛkʃən, stˈeɪdʒɪŋ sˈɑːk hˈɑːp dˈænsᵻz, ɹoʊtˈeɪɾɪŋ mˈoːɹ ɹˈɑːkɐbˌɪli ænd ɹˈɑːk ænd ɹˈoʊl ˌɪntʊ ðə blˈuːz slˈæʃ ˈɑːɹ ænd bˈiː plˈeɪlɪst, ænd jˈuːzɪŋ sˈɛkʃuːəli sədʒˈɛstɪv fɹˈeɪzᵻz ɪnðə pɹˈɑːdʌkt ˈædvɚtˌaɪzmənts.