When its companion station AM 1300 (now WIBQ) became WPFR on March 17, 1983, the call sign was changed to WPFR-FM with a Top 40/CHR format, as "WPFR, The All-New Power 103".
wˌɛn ɪts kəmpˈæniən stˈeɪʃən ˌeɪˈɛm wˈʌn θˈaʊzənd θɹˈiːhˈʌndɹɪd nˈaʊ wˈɪbk bɪkˌeɪm dˌʌbəljˌuːpˌiːˌɛfˈɑːɹ ˌɔn mˈɑːɹtʃ sˈɛvəntˌiːn, nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi θɹˈiː, ðə kˈɔːl sˈaɪn wʌz tʃˈeɪndʒd tə dˌʌbəljˌuːpˌiːˌɛfˈɑːɹɹˌɛfˈɛm wɪð ɐ tˈɑːp fˈoːɹɾi slˈæʃ sˌiːˌeɪtʃˈɑːɹ fˈɔːɹmæt, æz "dˌʌbəljˌuːpˌiːˌɛfˈɑːɹ, ðɪ ˈɔːlnˈuː pˈaʊɚ wˈʌnhˈʌndɹɪd θɹˈiː".