In the 1960s, GKC decided to open a  Legoland Park adjacent to the Lego factory in Billund to promote his toy business; the factory itself was already drawing approximately 20,000 visitors per year by the mid-1960s, who came to view models produced for trade shows and shops.
ɪnðə nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, dʒˌiːkˌeɪsˈiː dᵻsˈaɪdᵻd tʊ ˈoʊpən ɐ lˈɛɡoʊlənd pˈɑːɹk ɐdʒˈeɪsənt tə ðə lˈɛɡoʊ fˈæktɚɹi ɪn bˈɪlʌnd tə pɹəmˈoʊt hɪz tˈɔɪ bˈɪznəs; ðə fˈæktɚɹi ɪtsˈɛlf wʌz ɔːlɹˌɛdi dɹˈɔːɪŋ ɐpɹˈɑːksɪmətli twˈɛnti,zˈiəɹoʊzˈiəɹoʊ zˈiəɹoʊ vˈɪzɪɾɚz pɜː jˈɪɹ baɪ ðə mˈɪd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, hˌuː kˈeɪm tə vjˈuː mˈɑːdəlz pɹədˈuːst fɔːɹ tɹˈeɪd ʃˈoʊz ænd ʃˈɑːps.