Except for a brief period in the late 1980s when the station was known as "103.7 QFM", the station was called "Q104" for over 20 years.
ɛksˈɛpt fɚɹə bɹˈiːf pˈiəɹɪəd ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z wɛn ðə stˈeɪʃən wʌz nˈoʊn æz "wˈʌnhˈʌndɹɪd θɹˈiː.sˈɛvən kjˌuːˌɛfˈɛm", ðə stˈeɪʃən wʌz kˈɔːld "kjˈuː wˈʌnhˈʌndɹɪd fˈoːɹ" fɔːɹ ˌoʊvɚ twˈɛnti jˈɪɹz.