In March 2000, the station became the first in Wisconsin to begin regular broadcast of digital, high-definition programs.
ɪn mˈɑːɹtʃ tˈuː θˈaʊzənd, ðə stˈeɪʃən bɪkˌeɪm ðə fˈɜːst ɪn wɪskˈɑːnsɪn tə bɪɡˈɪn ɹˈɛɡjʊlɚ bɹˈɔːdkæst ʌv dˈɪdʒɪɾəl, hˈaɪdˌɛfɪnˈɪʃən pɹˈoʊɡɹæmz.