It is owned by Coastal Television Broadcasting Company, which maintains a local marketing agreement (LMA) with Allen Media Broadcasting, owner of Tupelo-licensed dual NBC/ABC affiliate WTVA (channel 9), for the provision of certain services.
ɪɾ ɪz ˈoʊnd baɪ kˈoʊstəl tˈɛlᵻvˌɪʒən bɹˈɔːdkæstɪŋ kˈʌmpəni, wˌɪtʃ meɪntˈeɪnz ɐ lˈoʊkəl mˈɑːɹkɪɾɪŋ ɐɡɹˈiːmənt ˌɛlˌɛmˈeɪ wɪð ˈælən mˈiːdiːə bɹˈɔːdkæstɪŋ, ˈoʊnɚɹ ʌv tuːpˈiːloʊlˈaɪsənst dˈuːəl ˌɛnbˌiːsˈiː slˈæʃ ˌeɪbˌiːsˈiː ɐfˈɪlɪˌeɪt dˌʌbəljˌuːtˌiːvˌiːˈeɪ tʃˈænəl nˈaɪn, fɚðə pɹəvˈɪʒən ʌv sˈɜːʔn̩ sˈɜːvɪsᵻz.