These claims have been mainly promoted on websites, magazines, direct mail, and books, and have been mainly directed at a lay audience.
ðiːz klˈeɪmz hɐvbɪn mˈeɪnli pɹəmˈoʊɾᵻd ˌɔn wˈɛbsaɪts, mˌæɡɐzˈiːnz, dᵻɹˈɛkt mˈeɪl, ænd bˈʊks, ænd hɐvbɪn mˈeɪnli dᵻɹˈɛktᵻd æɾə lˈeɪ ˈɔːdiəns.