His book, We-think, explores the new phenomenon of mass creativity exemplified by web sites such as YouTube, Wikipedia and MySpace.
hɪz bˈʊk, wiːθˈɪŋk, ɛksplˈoːɹz ðə nˈuː fɪnˈɑːmɪnən ʌv mˈæs kɹiːˌeɪtˈɪvᵻɾi ɛɡzˈɛmplᵻfˌaɪd baɪ wˈɛb sˈaɪts sˈʌtʃ ɐz juː tˈuːb, wˌɪkipˈiːdiə ænd maɪ spˈeɪs.