Lynch expanded the company distribution model to include wholesale, and in 2011, she re-launched the Belu brand
lˈɪntʃ ɛkspˈændᵻd ðə kˈʌmpəni dˌɪstɹɪbjˈuːʃən mˈɑːdəl tʊ ɪŋklˈuːd hˈoʊlseɪl, ænd ɪn tˈuː θˈaʊzənd ɪlˈɛvən, ʃiː ɹˌiːlˈɑːntʃt ðə bᵻlˈuː bɹˈænd