Phase 3 in the Mapping Process is critical because "if we don't have consensus on where we want to go, we will never get there".
fˈeɪz θɹˈiː ɪnðə mˈæpɪŋ pɹˈɑːsɛs ɪz kɹˈɪɾɪkəl bɪkˈʌz "ɪf wiː dˈoʊnt hæv kənsˈɛnsəs ˌɔn wˌɛɹ wiː wˈɔnt tə ɡˈoʊ, wiː wɪl nˈɛvɚ ɡɛt ðˈɛɹ".