The label would then become associated with styles such as UK funky and Chicago footwork through its signing of artists like Cooly G and DJ Rashad.
ðə lˈeɪbəl wʊd ðˈɛn bɪkˌʌm ɐsˈoʊsɪˌeɪɾᵻd wɪð stˈaɪlz sˈʌtʃ ɐz jˌuːkˈeɪ fˈʌŋki ænd ʃᵻkˈɑːɡoʊ fˈʊtwɜːk θɹuː ɪts sˈaɪnɪŋ ʌv ˈɑːɹɾɪsts lˈaɪk kˈuːli dʒˈiː ænd dˌiːdʒˈeɪ ɹˈæʃæd.