These are sometimes called "showprints" (a DeLuxe trademark), or, more generally, "EKs" (after Eastman Kodak), and are generally reserved for the producer and for exhibition in first-run engagements.
ðiːz ɑːɹ sˈʌmtaɪmz kˈɔːld "ʃˈoʊpɹɪnts" ɐ də lˈʌks tɹˈeɪdmɑːɹk, ɔːɹ, mˈoːɹ dʒˈɛnɚɹəli, "ˈɛk" ˈæftɚɹ ˈiːstmən kˈoʊdæk, ænd ɑːɹ dʒˈɛnɚɹəli ɹɪzˈɜːvd fɚðə pɹədˈuːsɚ ænd fɔːɹ ɛksɪbˈɪʃən ɪn fˈɜːstɹˈʌn ɛŋɡˈeɪdʒmənts.