By the mid-1960s, retailers such as Kmart, Woolco, Zayre, and Sears were digging into Goldblatt's market.
baɪ ðə mˈɪd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, ɹˈiːteɪlɚz sˈʌtʃ ɐz kˈeɪmˈɑːɹt, wˈʊlkoʊ, zˈeɪɚ, ænd sˈɪɹz wɜː dˈɪɡɪŋ ˌɪntʊ ɡˈoʊldblæts mˈɑːɹkɪt.