Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division.
ɹˈiːd wʌz pˈɑːɹt ʌvðɪ ˈædvɚtˌaɪzɪŋ tˈiːm ðæt dɪvˈɛləpt ˈɛlsi ðə kˈaʊ, ðə wˈɛlnˈoʊn bˈoʊvaɪn mˈɑːɹkɪɾɪŋ sˈɪmbəl fɚðə dˈɛɹi dᵻvˈɪʒən.