In latter days, the brand was notable for its low price (comparable to Hamm's Beer or Schaefer Beer) and thus its popularity among drinkers on a budget (including college students and low-income persons).
ɪn lˈæɾɚ dˈeɪz, ðə bɹˈænd wʌz nˈoʊɾəbəl fɔːɹ ɪts lˈoʊ pɹˈaɪs kˈɑːmpɚɹəbəl tə hˈæmz bˈɪɹ ɔːɹ ʃˈiːfɚ bˈɪɹ ænd ðˈʌs ɪts pˌɑːpjʊlˈæɹᵻɾi ɐmˌʌŋ dɹˈɪŋkɚz ˌɔn ɐ bˈʌdʒɪt ɪŋklˈuːdɪŋ kˈɑːlɪdʒ stˈuːdənts ænd lˈoʊˈɪŋkʌm pˈɜːsənz.