Initially calling the new company "Ruda" (a portmanteau for Rudolf Dassler), it was soon changed to its present name of Puma.
ɪnˈɪʃəli kˈɔːlɪŋ ðə nˈuː kˈʌmpəni "ɹˈuːdə" ɐ pˈoːɹtmɐntˌoʊ fɔːɹ ɹˈuːdɑːlf dˈæslɚ, ɪt wʌz sˈuːn tʃˈeɪndʒd tʊ ɪts pɹˈɛzənt nˈeɪm ʌv pˈuːmə.