Generations brand was initially conceived in Japan as a response to the country's faster population aging rate compared to Western regions, with Nintendo seeking to attract non-traditional gamers to supplement their shrinking target market of hardcore gamers.
dʒˌɛnɚɹˈeɪʃənz bɹˈænd wʌz ɪnˈɪʃəli kənsˈiːvd ɪn dʒəpˈæn æz ɐ ɹᵻspˈɑːns tə ðə kˈʌntɹiz fˈæstɚ pˌɑːpjʊlˈeɪʃən ˈeɪdʒɪŋ ɹˈeɪt kəmpˈɛɹd tə wˈɛstɚn ɹˈiːdʒənz, wɪð nɪntˈɛndoʊ sˈiːkɪŋ tʊ ɐtɹˈækt nˈɑːntɹɐdˈɪʃənəl ɡˈeɪmɚz tə sˈʌplɪmənt ðɛɹ ʃɹˈɪŋkɪŋ tˈɑːɹɡɪt mˈɑːɹkɪt ʌv hˈɑːɹdkoːɹ ɡˈeɪmɚz.