In June 2007, the station acquired the rights to Milwaukee Admirals hockey, taking them away from cross-town rival WAUK.
ɪn dʒˈuːn tˈuː θˈaʊzənd sˈɛvən, ðə stˈeɪʃən ɐkwˈaɪɚd ðə ɹˈaɪts tə mɪlwˈɔːkiː ˈædmɜːɹəlz hˈɑːki, tˈeɪkɪŋ ðˌɛm ɐwˈeɪ fɹʌm kɹˈɔstˈaʊn ɹˈaɪvəl wˈɔːk.