However, in order to reach the entire market, WBPN-LP was simulcast on WICZ-TV's second digital subchannel (40.2), which eventually became its permanent over-the-air conduit.
haʊˈɛvɚ, ɪn ˈɔːɹdɚ tə ɹˈiːtʃ ðɪ ɛntˈaɪɚ mˈɑːɹkɪt, dˌʌbəljˌuːbˌiːpˌiːˈɛnˌɛlpˈiː wʌz sˈɪməlkˌæst ˌɔn wˈɪkztˌiːvˈiːz sˈɛkənd dˈɪdʒɪɾəl sˈʌbtʃænəl fˈoːɹɾi.tˈuː, wˌɪtʃ ᵻvˈɛntʃuːəli bɪkˌeɪm ɪts pˈɜːmənənt ˌoʊvɚðɪˈɛɹ kˈɑːnduːˌɪt.