A rationalisation of the company's products took place and a far greater degree of specialisation was introduced.
ɐ ɹˌæʃənələzˈeɪʃən ʌvðə kˈʌmpəniz pɹˈɑːdʌkts tˈʊk plˈeɪs ænd ɐ fˈɑːɹ ɡɹˈeɪɾɚ dᵻɡɹˈiː ʌv spˌɛʃələzˈeɪʃən wʌz ˌɪntɹədˈuːst.