On July 31, 2010 Serious Money opened at the Shaw Festival in Niagara-on-the-Lake, ON, directed by Eda Holmes.
ˌɔn dʒuːlˈaɪ θˈɜːɾi wˈʌn, tˈuː θˈaʊzənd tˈɛn sˈɪɹiəs mˈʌni ˈoʊpənd æt ðə ʃˈɔː fˈɛstɪvəl ɪn naɪˈæɡɹəɔnðəlˈeɪk, ˈɔn, dᵻɹˈɛktᵻd baɪ ˈɛdə hˈoʊmz.