The Chicago Sun-Times once described the advertisement as "an indelible commercial image known to almost any television viewer.
ðə ʃᵻkˈɑːɡoʊ sˈʌntˈaɪmz wˈʌns dᵻskɹˈaɪbd ðɪ ˌædvɚtˈaɪzmənt æz "ɐn ɪndˈɛləbəl kəmˈɜːʃəl ˈɪmɪdʒ nˈoʊn tʊ ˈɔːlmoʊst ˌɛni tˈɛlᵻvˌɪʒən vjˈuːɚ.