Each episode explores the land, people, production, companies, customs, traditions, food, and stories connected with the alcoholic beverage that a region is known for.
ˈiːtʃ ˈɛpɪsˌoʊd ɛksplˈoːɹz ðə lˈænd, pˈiːpəl, pɹədˈʌkʃən, kˈʌmpəniz, kˈʌstəmz, tɹɐdˈɪʃənz, fˈuːd, ænd stˈoːɹiz kənˈɛktᵻd wɪððɪ ˌælkəhˈɑːlɪk bˈɛvɚɹɪdʒ ðˌæɾɚ ɹˈiːdʒən ɪz nˈoʊn fɔːɹ.