Several people - sometimes friends, but possibly strangers connected over the internet - agree to approach a vendor of a specific product in order to achieve collective bargaining (haggling) with the proprietor in order to get discounts.
sˈɛvɹəl pˈiːpəl sˈʌmtaɪmz fɹˈɛndz, bˌʌt pˈɑːsᵻbli stɹˈeɪndʒɚz kənˈɛktᵻd ˌoʊvɚ ðɪ ˈɪntɚnˌɛt ɐɡɹˈiː tʊ ɐpɹˈoʊtʃ ɐ vˈɛndɚɹ əvə spəsˈɪfɪk pɹˈɑːdʌkt ɪn ˈɔːɹdɚ tʊ ɐtʃˈiːv kəlˈɛktɪv bˈɑːɹɡɪnɪŋ hˈæɡlɪŋ wɪððə pɹəpɹˈaɪəɾɚɹ ɪn ˈɔːɹdɚ tə ɡɛt dˈɪskaʊnts.