Though the Chevrolet tow truck toy and other lines proved successful, the company remained in obscurity until the introduction of the urban-themed DUB City brand.
ðˌoʊ ðə ʃˌɛvɹəlˈeɪ tˈoʊ tɹˈʌk tˈɔɪ ænd ˈʌðɚ lˈaɪnz pɹˈuːvd səksˈɛsfəl, ðə kˈʌmpəni ɹᵻmˈeɪnd ɪn əbskjˈʊɹɹᵻɾi ʌntˈɪl ðɪ ˌɪntɹədˈʌkʃən ʌvðɪ ˈɜːbənθˈiːmd dˌiːjˌuːbˈiː sˈɪɾi bɹˈænd.