nˈazva ɕˈɛtɕi pɔxˈɔdʑi ɔt ˌaŋɡʲɛlskʲˈɛɡɔ xˈaswa bɛtsˈawsɛ ˈits tˈɛrɛ nˈɛtfɔrk, ʃˈɛʒɛj znanˈɛɡɔ wˈɛ fˈɔrmʲɛ bɛtsˈawsɛ ˈits tʲˈajm nˈɛtfɔrk.
Nazwa sieci pochodzi od angielskiego hasła Because It's There Network, szerzej znanego w formie Because It's Time Network.