wˈɪnd wʌzðə θˈɜːd mˈoʊbəl ˈɑːpɚɹˌeɪɾɚ tə dʒˈɔɪn ðɪ ɪtˈæliən mˈɑːɹkɪt, ˈæftɚ tˈɛlᵻkˌɑːm ɪtˈæliə mˈoʊbəl tˌiːˌaɪˈɛm ænd vˈɑːdɐfˌoʊn fˈɔːɹmɚli ˈɑːmnɪɾəl.
Wind was the third mobile operator to join the Italian market, after Telecom Italia Mobile (TIM) and Vodafone (formerly Omnitel).