ðɪs ɹˌɛpɹᵻzˈɛntᵻd ɐn ˈɪŋkɹiːs ʌv fˈoːɹɾi tə fˈɪfti pɚsˈɛnt ʌvðə sˈɪɹiz ʃˈɛɹ ʌv kˈiː dˌɛməɡɹˈæfɪk ɹˈeɪɾɪŋ ɡɹˈuːps.
This represented an increase of 40 to 50 percent of the series' share of key demographic rating groups.