haʊˈɛvɚ, fɹʌm wˈʌn mˈeɪ tˈuː θˈaʊzənd θɹˈiː, ðə plˈeɪshoʊldɚ wʌz ɹᵻnˈeɪmd "sˌiːbˌiːˈɛm" ænd ɐ tˈɛst tɹænsmˈɪʃən bˈænɚ wʌz ʃˈoʊn, ɪnfˈɔːɹmɪŋ vjˈuːɚz "nˈuː sˈɜːvɪs lˈɑːntʃɪŋ sˈuːn!"
However, from 1 May 2003, the placeholder was renamed "CBM" and a test transmission banner was shown, informing viewers "New Service Launching Soon!"