sˈɪns ðə lˈeɪt tˈuː θˈaʊzənd tˈɛn z, dˈʌbəljˌuːlˈʌv pɹaɪmˈɛɹᵻli aɪdˈɛntᵻfˌaɪz jˈuːzɪŋ ɪts kˈɔːl sˈaɪn ɪnstˈɛd ʌvðə nˈɛtwɜːk mændˈeɪɾᵻd fˈɑːks twˈɛnti sˈɛvən, ɔːlðˈoʊ ɪɾ ɪŋklˈuːdz ðə fˈɑːks lˈoʊɡoʊ ɪn ɪts stˈeɪʃən aɪdˈɛntɪfɪkˈeɪʃən.
Since the late 2010s, WLOV primarily identifies using its call sign instead of the network mandated Fox 27, although it includes the Fox logo in its station identification.