ðɪs lˈiːdz ðə kənsˈuːmɚ tʊ ˈɔfən ˈiːt lˈɑːɹdʒɚ sˈɜːvɪŋz, æz ðeɪ ɐsˈuːm ɪɾ ɪz ɐ fˈɪʃ wɪð wˌɪtʃ ðeɪ ɑːɹ fəmˈɪlɪɹ, ænd ðˈɛn mˈeɪ ɛkspˈiəɹɪəns ɐ lˈæksətˌɪv ɪfˈɛkt.
This leads the consumer to often eat larger servings, as they assume it is a fish with which they are familiar, and then may experience a laxative effect.