fˈaʊndᵻd baɪ dʒˈeɪm ænd ɹɪkˈɑːɹdoʊ dʊɹɹˈɑːn, ɪts ɪnˈɪʃəl ˌɪnstəlˈeɪʃənz hæd bᵻlˈɔŋd tə lˌæ pɹəvˈɪnʃə, ðə lˈiːdɪŋ dˈeɪli ɪn sˈɔltə fɔːɹ mˈʌtʃ ʌvðɪ ˈɜːli twˈɛntiəθ sˈɛntʃɚɹi.
Founded by Jaime and Ricardo Durán, its initial installations had belonged to La Provincia, the leading daily in Salta for much of the early 20th century.