bˈɑːɹdɑːlz ˈɔɪl ˈædᵻtˌɪv wʌz ˈædvɚtˌaɪzd dˈʊɹɹɪŋ ðə nˈaɪntiːnhˈʌndɹɪd fˈɪfti z ɪn mˌæɡɐzˈiːnz ænd ˈænɪmˌeɪɾᵻd tˌiːvˈiː kəmˈɜːʃəlz wˌɪtʃ ʃˈoʊd ðə pɹˈɑːdʌkts ɪfˈɛktɪvnəs ɪn kˈɑːmbæɾɪŋ ˈɛndʒɪn pɹˈɑːbləmz sˈʌtʃ ɐz "dˈɜːɾi slˈʌdʒ", "stˈɪki vˈælvz," "ɡˈʌmi ɹˈɪŋz," ænd "blˈæki kˈɑːɹbən," ˈɔːl ʌvwˈɪtʃ wɜːɹ ˌænθɹəpəmˈoːɹfaɪzd ɪnðə kəmˈɜːʃəlz.
Bardahl's oil additive was advertised during the 1950s in magazines and animated TV commercials which showed the product's effectiveness in combating engine problems such as "Dirty Sludge", "Sticky Valves," "Gummy Rings," and "Blackie Carbon," all of which were anthropomorphized in the commercials.