fɹʌm ðæt pˈɔɪnt ænd θɹuː mˈʌtʃ ʌvðə nˈaɪntiːnhˈʌndɹɪd sˈɛvənti z, ɐpˈɑːɹt fɹʌm ɐn ˈɔːɾəmˌeɪɾᵻd kˈʌntɹi fˈɔːɹmæt ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː, dˌʌbəljˌuːdʒˌeɪˌɛfˈɛm wʌz pɹaɪmˈɛɹᵻli ɐ bjˈuːɾifəl mjˈuːzɪk stˈeɪʃən.
From that point and through much of the 1970s, apart from an automated country format in 1971–1972, WJFM was primarily a Beautiful music station.