wɪð ɪts stɹˈɔŋ bɹˈænd ɹˌɛkəɡnˈɪʃən, jˌuːnɪvˈɜːsəl ˈɔːlsoʊ mˌeɪd ænd sˈoʊld ˈʌðɚ fˈɪtnəs ɪkwˈɪpmənt, ɪŋklˈuːdɪŋ fɹˈiː wˈeɪts, wˈeɪt lˈɪftɪŋ bˈɛntʃᵻz, ænd məʃˈiːnz fɔːɹ kˌɑːɹdɪoʊvˈæskjʊlɚɹ ˈɛksɚsˌaɪz.
With its strong brand recognition, Universal also made and sold other fitness equipment, including free weights, weight lifting benches, and machines for cardiovascular exercise.