æɾ ɐbˌaʊt ðə sˈeɪm tˈaɪm ðætðə stˈeɪʃən fˈoʊkəst ɔnðə bˈɜːmɪŋˌæm mˈɑːɹkɪt, ɪt bɪɡˈæn sˈɪməlkˌæstɪŋ ˌɔn dˈʌbəljˌuːkˈɛm wˈʌnhˈʌndɹɪd wˈʌn.fˈaɪv ˌɛfˈɛm, lˈaɪsənst tə kˌɑːləmbiˈɑːnə.
At about the same time that the station focused on the Birmingham market, it began simulcasting on WQEM (101.5 FM), licensed to Columbiana.