ɪɾ ɪz jˈuːzd tʊ ɪŋkɹˈiːs ðə vəlˈɑːsᵻɾi ɹˈeɪt ʌv sˈeɪl əvən ˈɑːɹɾɪkəl, tˈɪpɪkli fɔːɹ klˈɪɹəns æt ðɪ ˈɛnd əvə sˈiːzən, ɔːɹ tə sˈɛl ˈɔf ˈɑːbsəlˌiːt mˈɜːtʃɐndˌaɪz æt ðɪ ˈɛnd ʌv ɪts lˈaɪf.
It is used to increase the velocity (rate of sale) of an article, typically for clearance at the end of a season, or to sell off obsolete merchandise at the end of its life.