ɪts tʃˈiːf tˈɔːk ɹˈeɪdɪˌoʊ ɹˈaɪvəl, fˈaɪvhˈʌndɹɪd ˈeɪɾi dˌʌbəljˌuːdˌiːbˌiːˈoʊ, hæd ˈædᵻd ɐ sˈɪməlkˌæst ˌɔn ɪts kˈoʊˈoʊnd nˈaɪnti sˈɪks.fˈaɪv ˌɛfˈɛm fɹˈiːkwənsi æz dˌʌbəljˌuːdˌiːbˌiːˈoʊˌɛfˈɛm.
Its chief talk radio rival, 580 WDBO, had added a simulcast on its co-owned 96.5 FM frequency as WDBO-FM.