ˌɪndᵻvˈɪdʒuːəl wˈɛb ʃˈɑːpɚz wʊd sˈaɪn ˌʌp ɑːn mˈæs tə bˈaɪ ðə sˈeɪm pɹˈɑːdʌkt ænd ðə pɹˈaɪs ʌvðə pɹˈɑːdʌkt wʊd fˈɔːl æz mˈoːɹ pˈiːpəl sˈaɪnd ˌʌp tə bˈaɪ ɪt.
Individual web shoppers would sign up en-masse to buy the same product and the price of the product would fall as more people signed up to buy it.