səpˈoːɹɾɚz ʌvðə mˈɜːtən ɹˈuːl ænd sˈɪmɪlɚ pˈɑːlɪsiz ˈɑːɹɡjuː ðætðə ɹˈɛvənˌuː bˈɛnɪfˌɪt ɐkɹˈuːz tə ðə sˈʌbsᵻkwənt ˈoʊnɚ slˈæʃ ˈɑːkjuːpˌaɪɚz ɪnðə fˈɔːɹm ʌv ɹᵻdˈuːst ˈɛnɚdʒi bˈɪlz ænd ɪŋkɹˈiːst ˈɛkwᵻɾi ænd æz sˈʌtʃ ðə bˈɪldɪŋz kˈæɹi ɐ ɹˈiːteɪl pɹˈiːmiəm.
Supporters of the Merton Rule (and similar policies) argue that the revenue benefit accrues to the subsequent owner/occupiers in the form of reduced energy bills and increased equity – and as such the buildings carry a retail premium.