dˈʊɹɹɪŋ hɪz sˈɛkənd stˈɪnt wɪððə kˈʌmpəni, hiː wʌz mˈoʊst fˈeɪməs fɔːɹ hɪz klˈeɪmz ðæt sˌɪɡɚɹˈɛts ɑːɹ nˈoʊmˌoːɹ ɐdˈɪktɪv ðɐn ɡˈʌmi bˈɛɹz ænd ðæt fˈɪlɪp mˈɔːɹɪs hæd nˈɛvɚɹ ɐtˈɛmptᵻd tʊ ɪntˈɛnʃənəli mˈɑːɹkɪt təbˈækoʊ pɹˈɑːdʌkts təwˈɔːɹd mˈaɪnɚz.
During his second stint with the company, he was most famous for his claims that cigarettes are no more addictive than gummy bears and that Philip Morris had never attempted to intentionally market tobacco products toward minors.