ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti sˈɪks ðə fˈɜːst vˈɛntʃɚ wʌz mˌeɪd ˌɪntʊ ðə smˈɔːl kˈoʊtʃ mˈɑːɹkɪt wɪððɪ ˌɪntɹədˈʌkʃən ʌvðə ɹˈiːbɜː sˈɛvəntˌiːn bˈeɪst mˈeɪnli ɔnðə bˈɛdfɚd sˌiːˈɛf tʃˈæsi ænd lˈeɪɾɚɹ ɔnðə fˈoːɹd tɹˈænsɪt tʃˈæsi, ænd ðə kˈʌmpəni hæd kənsˈɪdɚɹəbəl səksˈɛs wɪð ðɪs vˈiəkəl dˈʊɹɹɪŋ ðə nˈɛkst fjˈuː jˈɪɹz.
In 1976 the first venture was made into the small coach market with the introduction of the REEBUR 17 based mainly on the Bedford CF chassis and later on the Ford Transit chassis, and the company had considerable success with this vehicle during the next few years.