æz ðə tˈɑːp fˈoːɹɾi fˈɔːɹmæt bɪkˌeɪm mˈoːɹ pˈɑːpjʊlɚ, kˈʌpd flˈɪpt tʊ ɐ kəntˈɛmpɚɹˌɛɹi hˈɪts sˈaʊnd ɪnðɪ ˈɜːli nˈaɪntiːnhˈʌndɹɪd sˈɛvənti z.
As the Top 40 format became more popular, KUPD flipped to a contemporary hits sound in the early 1970s.