ðə fˈɛdkoʊ pɹˈaɪs ˌɔn mˈɛni ˈaɪɾəmz ˈɛndᵻd ɪn ˈeɪɾi sˈɛvən sˈɛnts tə klˈeɪm ðə lˈoʊɪst pɹˈaɪs, ˈiːvən ɪf ɪt wʌz ˈoʊnli pˈɛnɪz bᵻlˌoʊ ðə kˈʌstəmˌɛɹi nˈaɪnti nˈaɪn sˈɛnt pɹˈaɪsᵻz ʌv kəmpˈɛɾɪɾɚz.
The Fedco price on many items ended in 87 cents to claim the lowest price, even if it was only pennies below the customary 99 cent prices of competitors.