ɐnˈʌðɚ kɹˈɪɾɪsˌɪzəm ɪz ðæt zˈiəɹoʊ dˈiːfɛkts ɪz ɐ mˌoʊɾɪvˈeɪʃənəl pɹˈoʊɡɹæm ˈeɪmd æɾ ɛŋkˈɜːɹɪdʒɪŋ ɛmplˈɔɪiːz tə dˈuː bˈɛɾɚ.
Another criticism is that Zero Defects is a motivational program aimed at encouraging employees to do better.