bɹˈæntʃɪŋ ˌaʊɾəv ˌɔːɾoʊmˈoʊɾɪv lˈaɪsənsɪŋ, ɪn tˈuː θˈaʊzənd ˈeɪt dʒˈɑːdə tˈɔɪz tˈiːmd ˌʌp wɪð ˈæktɪvˌɪʒən tə ɹᵻlˈiːs ðə ɡɪtˈɑːɹ hˈiəɹoʊ ˈɛɹ ɡɪtˈɑːɹ ɹˈɑːkɚ.
Branching out of automotive licensing, in 2008 Jada Toys teamed up with Activision to release the Guitar Hero Air Guitar Rocker.