ðə sˈɛntɚ hˈaʊzᵻz ɐ kˈɑːmplɛks ʌv ʃˈɑːps, ˈɑːfɪsᵻz, ænd ɐ fˈaɪvstˈɑːɹ hoʊtˈɛl, ænd lˈaɪz æt ðə hˈɑːɹt ʌv kˌæsɐblˈæŋkə ɪnðə mˈɑːɹɹɪf dˈɪstɹɪkt, æt ðə kɹˈɔsɹoʊdz bᵻtwˌiːn zˈɜːktaʊni bˈuːlɪvˌɑːɹd ænd ðə bˈuːlɪvˌɑːɹd ˈæl mæsˈiəɹə ˈæl kˈɑːdɹə.
The center houses a complex of shops, offices, and a five-star hotel, and lies at the heart of Casablanca in the Maarif district, at the crossroads between Zerktouni Boulevard and the Boulevard Al Massira Al Khadra.