ɐ hˈoʊli ˈoʊnd sʌbsˈɪdjɚɹi ʌv dændʒˈiːloʊ bɹˈændz, stˈiːlbæk stˈɑːɹɾᵻd sˈɛlɪŋ bˈɪɹ ɪn fˈɛbɹuːˌɛɹi tˈuː θˈaʊzənd fˈoːɹ, lˈɑːntʃt wɪð ɐn ɛkspˈɛnsɪv lˈoʊkəl tˈɛlᵻvˌɪʒən ˈæd ɔnðə sˈuːpɚ bˈoʊl ɹˌoʊmən θˈɜːɾi ˈeɪt bɹˈɔːdkæst.
A wholly owned subsidiary of D'Angelo Brands, Steelback started selling beer in February 2004, launched with an expensive local television ad on the Super Bowl XXXVIII broadcast.