ɹˈɑːd lˈæmbɚɾi, ɐ jˌuːˈɛs stˈoːɹ ˈoʊnɚ, ɹˈoʊt ðæt wˌaɪl ðə mˈædʒɪk ɡˈeɪm "dɹˈaɪvz sˈeɪlz", "kˈæʒuːəl ɡˈeɪmɚz kˈʌm ɪn spˈɛnd ɹˈʌfli fˈɪftiːn mˈɪnɪts ænd spˈɛnd mˈoːɹ mˈʌni ðˌænə ɡˈeɪmɚ kˈʌstəmɚ hˌuː ɪz hˈɪɹ tə plˈeɪ ᵻvˈɛnts dˈʌz" ænd ðætðə stɹˈʌktʃɚɹ ʌvðə dˌʌbəljˌuːpˌiːˈɛn stˈoːɹ lˈɛvəlz kæn ɪnsˈɛntɪvˌaɪz nˈuːɚ ænd smˈɔːlɚ stˈoːɹz tə ɹˈʌn "vˈɛɹi tʃˈiːp ᵻvˈɛnts ɔːɹ ˈiːvən fɹˈiː ᵻvˈɛnts, wˌɪtʃ diːvˈæljuːz hˌævɪŋ ᵻvˈɛnts fɔːɹ stˈoːɹz".
Rod Lamberti, a US store owner, wrote that while the Magic game "drives sales", "casual gamers come in spend roughly 15 minutes and spend more money than a gamer customer who is here to play events does" and that the structure of the WPN store levels can incentivize newer and smaller stores to run "very cheap events or even free events, which devalues having events for stores".