hiː stˈeɪɾᵻd tədˈeɪ: "wiː ɪntˈɛnd tə pɹədˈuːs ɐ sˈʌndeɪ nˈuːzpeɪpɚ wˌɪtʃ nˈɔːɹðɚn ˈaɪɚlənd ɹˈiːdɚz ænd ˈædvɚtˌaɪzɚz wɪl ɛndʒˈɔɪ ænd ɹᵻspˈɛkt.
He stated today: "We intend to produce a Sunday newspaper which Northern Ireland readers and advertisers will enjoy and respect.