ðɪ ˈɛɹiə ɪz ɔnðə sˈaʊθ sˈaɪd ʌvðə ðˈɛn nˈuːli bˈɪlt ʃˈɪnsɪkˌaɪ ˌɛntɚtˈeɪnmənt ˈɛɹiə, wˌɪtʃ wʌz θˈɔːt təbi ɐdvɐntˈeɪdʒəs.
The area is on the south side of the then newly built Shinsekai entertainment area, which was thought to be advantageous.