wˈʌns ɪts aɪdˈɛntᵻɾi æz ɐ spˈoːɹts tˈɔːk stˈeɪʃən bɪkˌʌm ɪstˈæblɪʃt, kˈeɪdˈʌs stˈɑːpt jˈuːzɪŋ "djˈuːs" ɪn ɪts slˈoʊɡənz, ænd ɐdˈɑːptᵻd "ðə fˈæn ˌeɪˈɛm wˈʌn θˈaʊzənd sˈɪksti" æz ɪts aɪdˈɛntɪfˌaɪɚ"ðə fˈæn" fɔːɹ ʃˈɔːɹt ænd "ðə vˈɔɪs ʌvðə fˈæn" æz ɪts slˈoʊɡən.
Once its identity as a sports talk station become established, KDUS stopped using "Deuce" in its slogans, and adopted "The Fan AM 1060" as its identifier ("The Fan" for short) and "The Voice of the Fan" as its slogan.