pˈækssən kəmjˌuːnɪkˈeɪʃənz, ˈoʊnd baɪ bˈʌd pˈækssən, pˈɜːtʃɪst dˌʌbəljˌuːdʒˌiːtˌiːˈoʊ ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti fˈoːɹ, dɹˈɑːpɪŋ ðə hˈɛɹɪɾɪdʒ kˈɔːl lˈɛɾɚz ɪn fˈeɪvɚɹ ʌv nˈuː kˈɔːl sˈaɪn dˌʌbəljˌuːdˌʌbəljˌuːzˌiːˈɛn, ænd ɪnstˈɔːlɪŋ ɐ spˈoːɹts tˈɔːk fˈɔːɹmæt, æz "ðə spˈoːɹts zˈoʊn".
Paxson Communications, owned by Bud Paxson, purchased WGTO in 1994, dropping the heritage call letters in favor of new call sign WWZN, and installing a sports talk format, as "The Sports Zone".