ɪn ˈɜːli tˈuː θˈaʊzənd fˈoːɹ, kˈeɪkɹˈɑːtˌiːvˈiː, ðɪ ˌɛnbˌiːsˈiː ɐfˈɪlɪˌeɪt ɪn sˌækɹəmˈɛntoʊ, ˈoʊpənd "ðə kˈeɪkɹˈɑː θɹˈiː ɛkspˈiəɹɪəns", ɐn ɪnhˈaʊs stˈuːdɪˌoʊ ðæt wʌz loʊkˈeɪɾᵻd ɔnðə sˈɛkənd flˈoːɹ ʌvðə mˈɔːl wˌɛɹ ʃˈɑːpɚz ɡɑːt ɐ bᵻhˌaɪndðəsˈiːnz lˈʊk ʌv hˌaʊ ɐ nˈuːzkæst wʌz pˌʊt təɡˌɛðɚ ænd ɐ tʃˈæns təbi ˌɔn tˌiːvˈiː.
In early 2004, KCRA-TV, the NBC affiliate in Sacramento, opened "The KCRA 3 Experience", an in-house studio that was located on the second floor of the mall where shoppers got a behind-the-scenes look of how a newscast was put together and a chance to be on TV.