ðə wˈɪnɪmˌʌkə tə ðə sˈiː ɐsˌoʊsɪˈeɪʃən, haʊˈɛvɚ, ɛnvˈɪʒənd ɹˈaʊt wˈʌnhˈʌndɹɪd fˈoːɹɾi æz ɐ kəntˈɪnjuːəs nˈʌmbɚ—bɹˈæntʃɪŋ fɹʌm "pˈɛɹənt" hˈaɪweɪ jˈuː.ˈɛs. ɹˈaʊt fˈoːɹɾi ɪn wˈɪnɪmˌʌkə—ðæt wʊd biː ɐplˈaɪd tə ðɪ ɛntˈaɪɚ lˈɛŋθ ʌv hˈaɪweɪ.
The Winnemucca to the Sea Association, however, envisioned Route 140 as a continuous number—branching from "parent" highway U.S. Route 40 in Winnemucca—that would be applied to the entire length of highway.