ðə kˈʌmpəni mˈɑːɹkɪts ɪtsˈɛlf æz ˈeɪ "dˌɪsɐsˈɛmbəld" tˌiːvˈiː sˈɜːvɪs, kˈʌstəmˌaɪzd tʊ ˈiːtʃ kˈʌstəmɚ, ænd ˈɔfɚz spəsˈɪfɪk kˈɑːntɛnt pˈækɪdʒᵻz ðæt kæn biː ˈɔːɹdɚd sˈɛpɹətli ænd kæn biː kəmbˈaɪnd.
The company markets itself as a "disassembled" TV service, customized to each customer, and offers specific content packages that can be ordered separately and can be combined.