fɹʌm nˈaɪntiːnhˈʌndɹɪd sˈɪksti fˈoːɹ tə nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɛvən, ðə kˈʌmpəni hæd ɐ lˈaɪsəns fɹʌmðə nˈæʃənəl fˈʊtbɔːl lˈiːɡ tə pɹədˈuːs tɹˈeɪdɪŋ kˈɑːɹdz ʌv lˈiːdɪŋ fˈʊtbɔːl plˈeɪɚz, wˌaɪl tˈɑːps pɹədˈuːst kˈɑːɹdz fɚðə ɹˈaɪvəl ɐmˈɛɹɪkən fˈʊtbɔːl lˈiːɡ ˌeɪˌɛfˈɛl.
From 1964 to 1967, the company had a license from the National Football League to produce trading cards of leading football players, while Topps produced cards for the rival American Football League (AFL).