mˈɪstɚ. pˈiːtsə dɪvˈɛləpt ɐ nˈuː stˈoːɹ aɪdˈɛntᵻɾi tə stɹˈɛŋθən ɪts fˈʊthoʊld ɪnðə ɡlˈoʊbəl mˈɑːɹkɪt ænd ʌnvˈeɪld ɪɾ æt ðɪ ˈoʊpənɪŋ əvə fˈʌʒuːlˌuː loʊkˈeɪʃən ɪn ʃæŋhˈaɪ ɪn mˈɑːɹtʃ tˈuː θˈaʊzənd θˈɜːtiːn.
Mr. Pizza developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.