hiː hɐz ˈɔːlsoʊ ɐpˈɪɹd ɪn fˈoːɹ ˈʌðɚ mˈeɪdʒɚ bɹˈænd tˌiːvˈiː ˈædvɜːts tə dˈeɪt ɪŋklˈuːdɪŋ vˈɑːdɐfˌoʊn ænd mˈoʊst ɹˈiːsəntli ɪn sɛptˈɛmbɚ tˈuː θˈaʊzənd tˈɛn wˈɜːkt wɪð mˈæntʃɛstɚ sˈɪɾiz kˈɑːɹloʊz tˈɛvɛz ɪn ɐ tˌiːvˈiː kəmˈɜːʃəl fɔːɹ pˈɛpsi təbi skɹˈiːnd ɪn ˌɑːɹdʒəntˈiːnə, wˌɛɹ ˈiːən plˈeɪz ɐn ɐwˈɔːɹdzʃˈoʊ pɹɪzˈɛntɚ wˈɛlkʌmɪŋ ðə fˈʊtbɔːl stˈɑːɹ ˌɔnstˈeɪdʒ fɔːɹ sˌʌm spˈænɪʃ bˈæntɚ wɪð ˈɛbɚ luːdˈuːnoʊ.
He has also appeared in four other major brand TV adverts to date including Vodafone and most recently in September 2010 worked with Manchester City's Carlos Tevez in a TV commercial for Pepsi to be screened in Argentina, where Ian plays an awards-show presenter welcoming the football star on-stage for some Spanish banter with Eber Ludueno.