ˈæftɚ ðə swˈɪtʃ tə spˈoːɹts, ðə stˈeɪʃən stˈɑːɹɾᵻd ɹᵻfˈɜːɹɪŋ tʊ ɪtsˈɛlf æz "ðə djˈuːs," ænd ðə kˈɔːl lˈɛɾɚz əfˈɪʃəli ʃˈɪftᵻd tə kˈeɪdˈʌs ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti sˈɛvən.
After the switch to sports, the station started referring to itself as "The Deuce," and the call letters officially shifted to KDUS in 1997.