ɪn nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi nˈaɪn, ɹˈiːd lˈɑːntʃt kˈælɪbɚ kˈɑːmɪks, ɐn ˌɪndᵻpˈɛndənt pˈʌblɪʃɪŋ kˈʌmpəni wˌɪtʃ ɡˈeɪv ɛkspˈoʊʒɚɹ æɾ ɐn ˈɜːli stˈeɪdʒ ʌv ðɛɹ kɚɹˈɪɹz tə mˈɛnɪəv tədˈeɪz tˈɑːp kˈɑːmɪks tˈælənts, ɪŋklˈuːdɪŋ bɹˈaɪən mˈaɪkəl bˈɛndiz, dˈeɪvɪd dˈʌbəljˌuː. mˈæk, vˈɪns lˈɑːk, ɡˈaɪ dˈeɪvɪs, mˈaɪkəl lˈɑːɹk, pˈætɹɪk zˈɜːtʃɚ, dʒˈɪm kˈælɐfˌɪɹ, ˈɛd bɹˈuːbeɪkɚ, mˈaɪkəl ɡˈeɪdoʊz, dʒˈeɪmz oʊbˈɑːɹ, kˈɛvɪn vˈæn hˈʊk ænd mˈaɪk kˈɛɹi.
In 1989, Reed launched Caliber Comics, an independent publishing company which gave exposure at an early stage of their careers to many of today’s top comics talents, including Brian Michael Bendis, David W. Mack, Vince Locke, Guy Davis, Michael Lark, Patrick Zircher, Jim Calafiore, Ed Brubaker, Michael Gaydos, James O'Barr, Kevin VanHook and Mike Carey.