ˌɔn mˈɑːɹtʃ fˈɪftiːn, tˈuː θˈaʊzənd tˈuː, dˌʌbəljˌuːbˌiːˌɛsˈɛs dɹˈɑːpt ðə sˈɪməlkˌæst ʌv dˌʌbəljˌuːkˌeɪˌɛksdˈʌbəljˌuː ɪn fˈeɪvɚɹ əvə mˈɑːdɚn ɐdˈʌlt kəntˈɛmpɚɹˌɛɹi fˈɔːɹmæt, wɪð ɐ kˈɔːl tʃˈeɪndʒ tə wˈɪksəm ɹᵻfˈɜːɹɪŋ tə ðə stˈeɪʃənz bɹˈændɪŋ ʌv "mˈɪks nˈaɪnti sˈɛvən.θɹˈiː"fˈɑːloʊɪŋ ɐ fjˈuː wˈiːks lˈeɪɾɚ.
On March 15, 2002, WBSS dropped the simulcast of WKXW in favor of a modern adult contemporary format, with a call change to WIXM (referring to the station's branding of "Mix 97.3") following a few weeks later.