sˈɪks mˈʌnθs ˈæftɚ bˈɛn pˈɜːtʃɪst ðə sˈɪnəmə ɪt bˈɜːnt tə ðə ɡɹˈaʊnd ɪn ɐ mɪstˈɪɹiəs fˈaɪɚ ænd ɪn fˈɛbɹuːˌɛɹi nˈaɪntiːnhˈʌndɹɪd θˈɜːɾi fˈaɪv hiː ˈoʊpənd ɐnˈʌðɚ sˈɪnəmə ɔnðə sˈaɪt ʌvðə bˈɜːnd dˈaʊn wˌʌn, wˌɪtʃ hiː nˈeɪmd ˈævənˌuː.
Six months after Ben purchased the cinema it burnt to the ground in a mysterious fire and in February 1935 he opened another cinema on the site of the burned down one, which he named 'AVENUE'.