pˈæntɚɹə jˈuːzd ðə fɹˈeɪz "kˈaʊbɔɪz fɹʌm hˈɛl" ɔːɹ ɪts ɐbɹˌiːvɪˈeɪʃən, sˌiːˌɛfˈeɪtʃ lˈɪbɚɹəli ɪn ɪts ˈɪmɪdʒ ænd mˈɜːtʃɐndˌaɪz.
Pantera used the phrase "Cowboys from Hell" (or its abbreviation, CFH) liberally in its image and merchandise.