ˌʌndɚ hˈɪlɪɚdz lˈiːdɚʃˌɪp ðɪ oːɹɡˈoʊniən stˈɑːpt jˈuːzɪŋ dᵻmˈiːnɪŋ spˈoːɹts nˈɪkneɪmz ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti tˈuː, ænd ðə nˈuːzpeɪpɚɹ ˈɔːlsoʊ stˈɑːpt aɪdˈɛntᵻfˌaɪɪŋ pˈiːpəl baɪ ɹˈeɪs ɪn kɹˈaɪm stˈoːɹiz ʌnlˈɛs ˌæbsəlˈuːtli nˈɛsᵻsɚɹi.
Under Hilliard's leadership The Oregonian stopped using demeaning sports nicknames in 1992, and the newspaper also stopped identifying people by race in crime stories unless absolutely necessary.