kənsˈuːmɚ fˈiːdbæk kənfˈɜːmd ɐ nˈiːd fɚɹən ˈiːziɚ tə jˈuːz dᵻlˈɪvɚɹi mˈɛθəd, wˌɪtʃ pɹˈɑːmptᵻd ðə kˈʌmpəni tə dɪvˈɛləp ˈiːzi tə skwˈiːz bˈɑːɾəlz fˈiːtʃɚɹɪŋ ɐ twˈɪstəbəl ˈɔɹɪndʒ kˈæp, ˌɪntɹədˈuːst ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti tˈuː.
Consumer feedback confirmed a need for an easier to use delivery method, which prompted the company to develop easy to squeeze bottles featuring a twistable orange cap, introduced in 1962.