ɪn ɐdˈɪʃən tə dʒˈɑːdəz ˈoʊn lˈaɪnz, ðə kˈʌmpəni ˈɔːlsoʊ pɹədˈuːsᵻz ɐ wˈaɪd ɹˈeɪndʒ ʌv bɹˈændᵻd tˈɔɪz ænd dˈaɪkæst pɹˈɑːdʌkts bˈeɪst ˌɔn vˈɛɹiəs mˈuːvɪz, tˌiːvˈiː ʃˈoʊz, spˈoːɹts lˈiːɡz, kˈɑːmɪks, ɡˈeɪmz, ænd kˈæɹɪktɚz.
In addition to Jada's own lines, the company also produces a wide range of branded toys and diecast products based on various movies, TV Shows, sports leagues, comics, games, and characters.