dˈʌbəldˌeɪ pˌʊt pɹəɡɹˈɛsɪv ɹˈɑːk ɔnðɪ ˌɛfˈɛm stˈeɪʃən, tʃˈeɪndʒɪŋ ðə kˈɔːl sˈaɪn tə kˈɛksəl, wˌaɪl kˈaɪt ɹᵻmˈeɪnd wɪð ɪts mˈɪdəl ʌvðə ɹˈoʊd mjˈuːzɪk fˈɔːɹmæt.
Doubleday put progressive rock on the FM station, changing the call sign to KEXL, while KITE remained with its middle of the road music format.