dɹˈɔːɪŋ ˌɪnspɚɹˈeɪʃən fɹʌm hɪz ˈænsɛstɚ, ɐ jˈuːnɪfˌaɪɪŋ kˈɪŋ, lˈɔːɹd ʃˈeɪk ɛmbɹˈeɪsᵻz ðə fɪlˈɑːsəfi ʌv ˈɛksələns, kəmjˈuːnᵻɾi sˈɜːvɪs, ænd ˈɔːltɹuːˌɪzəm.
Drawing inspiration from his ancestor, a unifying king, Lord Sheikh embraces the philosophy of excellence, community service, and altruism.