tˈɛlᵻvˌɪʒən hɪstˈoːɹiən stˈiːv dʒædʒkˈaʊski ˈɑːɹɡjuːd ðætðə kəmˈɜːʃəl wʌz "æz mˈʌtʃ ɐ pˈɑːɹt ʌv ʃᵻkˈɑːɡoʊ tˌiːvˈiː æz bˈoʊzoʊ ðə klˈaʊn, fˈæhi flˈɪn ænd svˈɛŋɡuːli.
Television historian Steve Jajkowski argued that the commercial was "as much a part of Chicago TV as Bozo the Clown, Fahey Flynn and Svengoolie.