wɪððɪ ɐfˌɪlɪˈeɪʃən swˈɪtʃ, ðə stˈeɪʃən ɹᵻbɹˈændᵻd æz "dˌʌbəljˌuːˌɑːɹdˌiːˈiːˌɛnbˌiːsˈiː kˈoʊst tˌiːvˈiː", ænd mˈuːvd ðə maɪ nˈɛtwɜːk tˌiːvˈiː ænd kˈoʊzi tˌiːvˈiː ɐfˌɪlɪˈeɪʃənz tʊ ɐ nˈuː ʃˈɛɹd sˈɛkənd dˈɪdʒɪɾəl sˈʌbtʃænəl.
With the affiliation switch, the station rebranded as "WRDE-NBC Coast TV", and moved the MyNetworkTV and Cozi TV affiliations to a new shared second digital subchannel.