ɪn dʒˈænjuːˌɛɹi tˈuː θˈaʊzənd sˈɛvən, ˌɛntˌiːˈɛl:tˈɛlᵻwɪst bɪɡˈæn ɹˈɛntɪŋ ðə sˈɛttˈɑːp bˈɑːks nˈeɪʃənwˌaɪd ænd sˈɪns ðə lˈaɪsənsɪŋ ʌvðə vˈɜːdʒɪn mˈiːdiːə nˈeɪm, ɪt bɪkˌeɪm əfˈɪʃəli ɐvˈeɪləbəl ɪn ˈɔːl ˈɛɹiəz wɪððə nˈuː vˈiː plˈʌs bɹˈændɪŋ ænd ðə kˈʌlɚ tʃˈeɪndʒd fɹʌm sˈɪlvɚ tə blˈæk.
In January 2007, NTL:Telewest began renting the set-top box nationwide and since the licensing of the Virgin Media name, it became officially available in all areas with the new V+ branding and the colour changed from silver to black.