wˌɛn dˈʌɹəm jˌuːnɪvˈɜːsᵻɾi bˈoʊt klˈʌb wʌz fˈɔːɹmd ɪn wˈʌn θˈaʊzənd ˈeɪthˈʌndɹɪd sˈɛvənti sˈɛvən, ɪɾ ɐdˈɑːptᵻd "ɐ jˈuːnɪfˌɔːɹm ʌv pælˈætᵻnˌeɪt pˈɜːpəl, wɪð ˈoːɹz kɹˈɔst ænd ðə lˈɛɾɚz dˈiː.jˈuː.bˈiː.sˈiː æz ɐ bˈædʒ".
When Durham University Boat Club was formed in 1877, it adopted "a uniform of Palatinate purple, with oars (crossed) and the letters D.U.B.C as a badge".