hɪz dɪzˈaɪn bˈɪznəs wʌzɐ fˈɜːɾəl ɡɹˈaʊnd fɔːɹ ɡɹˈæfɪk tˈælənt wɪð kəlˈæboːɹˌeɪɾɚz mˈuːvɪŋ ˌɔn tə fˈɔːɹm dɪzˈaɪn kˈʌmpəniz ɪŋklˈuːdɪŋ mˈɛɾə dɪzˈaɪn lˈʌndən ænd stɹˈʌktɚ dɪzˈaɪn.
His design business was a fertile ground for graphic talent with collaborators moving on to form design companies including MetaDesign London and Struktur Design.