ɪn mˈɑːɹtʃ tˈuː θˈaʊzənd, ðə stˈeɪʃən bɪkˌeɪm ðə fˈɜːst ɪn wɪskˈɑːnsɪn tə bɪɡˈɪn ɹˈɛɡjʊlɚ bɹˈɔːdkæst ʌv dˈɪdʒɪɾəl, hˈaɪdˌɛfɪnˈɪʃən pɹˈoʊɡɹæmz.
In March 2000, the station became the first in Wisconsin to begin regular broadcast of digital, high-definition programs.