fˈeɪz θɹˈiː ɪnðə mˈæpɪŋ pɹˈɑːsɛs ɪz kɹˈɪɾɪkəl bɪkˈʌz "ɪf wiː dˈoʊnt hæv kənsˈɛnsəs ˌɔn wˌɛɹ wiː wˈɔnt tə ɡˈoʊ, wiː wɪl nˈɛvɚ ɡɛt ðˈɛɹ".
Phase 3 in the Mapping Process is critical because "if we don't have consensus on where we want to go, we will never get there".