ɪt wʌz bɹˈændᵻd æz "zˈiː nˈaɪnti sˈɪks.θɹˈiː"  ænd wʌz sˈɪməlkˌæst ˌɔn tɹænslˈeɪɾɚ dˈʌbəljˌuː tˈuːhˈʌndɹɪd fˈoːɹɾi tˈuː sˌiːˈɛf nˈaɪnti sˈɪks.θɹˈiː ˌɛfˈɛm, wˌɪtʃ wʌz flˈɪpt fɹʌm ɪts ɔːltˈɜːnətˌɪv fˈɔːɹmæt æz "aɪ nˈaɪnti sˈɪks".
It was branded as "Z96.3"  and was simulcast on translator W242CF (96.3 FM), which was flipped from its alternative format as "I96".