dˌʌbəljˌuːdˌʌbəljˌuːˈiː ɐkwˈaɪɚd ðə ɹˈaɪts tʊ ɛkstɹˈiːm tʃˈæmpiənʃˌɪp ɹˈɛsəlɪŋ ˌiːsˌiːdˈʌbəljˌuː ˈɛs tɹˈeɪdmɑːɹks ænd vˈɪdɪoʊ lˈaɪbɹɛɹi ɪn tˈuː θˈaʊzənd θɹˈiː ænd lˈeɪɾɚ bɪɡˈæn ɹˌiːˌɪntɹədˈuːsɪŋ ˌiːsˌiːdˈʌbəljˌuː θɹuː kˈɑːntɛnt fɹʌmðɪ ˌiːsˌiːdˈʌbəljˌuː lˈaɪbɹɛɹi ænd ɐ sˈɪɹiz ʌv bˈʊks, wˌɪtʃ ɪŋklˈuːdᵻd ðə ɹᵻlˈiːs ʌvðə ɹˈaɪz ænd fˈɔːl ʌv ˌiːsˌiːdˈʌbəljˌuː dˌɑːkjuːmˈɛntɚɹi.
WWE acquired the rights to Extreme Championship Wrestling (ECW)'s trademarks and video library in 2003 and later began reintroducing ECW through content from the ECW library and a series of books, which included the release of The Rise and Fall of ECW documentary.