ɐ ɹˈiːsənt tɹˈɛnd hˈæzbiːn tə jˈuːz dᵻmˈænd ˌɑːptɪmᵻzˈeɪʃən sˈɔftwɛɹ tʊ ɪstˈæblɪʃ ðə mˈoʊst dɪzˈaɪɚɹəbəl tˈaɪmɪŋ ænd lˈɛvəl ʌv mˈɑːɹkdaʊn.
A recent trend has been to use demand optimization software to establish the most desirable timing and level of markdown.