ɪn tˈuː θˈaʊzənd fˈaɪv, ɹˈiːnoʊ bɪɡˈæn sˈɜːtʃɪŋ ˌɔn wˈɛbʃɑːts jˈuːzɪŋ ðə sˈɜːtʃ stɹˈɪŋz "ɪnˌɪʃɪˈeɪʃən" ɔːɹ, lˈɛs fɹˈiːkwəntli, "hˈeɪzɪŋ".
In 2005, Reno began searching on Webshots using the search strings "initiation" or, less frequently, "hazing".