mˈɛni stˈoːɹz ˈætɹɪbjˌuːt ðə "ɛndˈʊɹɹɪŋ pˌɑːpjʊlˈæɹᵻɾi" ʌvðə ɡˈeɪm ænd lˈɑːɹdʒ plˈeɪɚ tˈɜːnaʊts tə fɹˈaɪdeɪ nˈaɪt mˈædʒɪk.
Many stores attribute the "enduring popularity" of the game and large player turnouts to Friday Night Magic.