əpˌɑːn sˈaɪnɪŋ wɪð dˈɛkə, ðə kˈʌmpəni bˈɔsᵻz ɪnsˈɪstᵻd ðætðə bˈænd biː bˈɪld æz bɹˈaɪən pˈuːl ænd ðə tɹɛmˈiːloʊz, sˈɪns ðɪs wʌzðə tɹˈɛnd æt ðə tˈaɪm.
Upon signing with Decca, the company bosses insisted that the band be billed as 'Brian Poole and the Tremeloes', since this was the trend at the time.