ðə tˈuː mˈɛn aɪdˈɛntᵻfˌaɪd ɐ mˈɑːɹkɪt fɔːɹ pɹˈæktɪkəl bˈʊks ðæt wʊd hˈɛlp bɹˈɪŋ ðə kɹˈɪstʃən fˈeɪθ tʊ ˈɛvɹɪdˌeɪ lˈaɪf.
The two men identified a market for practical books that would help bring the Christian faith to everyday life.