ɪt wʌz fˈaʊndᵻd ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti sˈɛvən wɪððə pˈɜːpəs ʌv mˌænjuːfˈæktʃɚɹɪŋ fˈoːɹwˈiːl dɹˈaɪv vˈiəkəlz fɔːɹ ˌæɡɹɪkˈʌltʃɚɹəl, ɪndˈʌstɹɪəl ænd juːtˈɪlᵻɾi ˌæplɪkˈeɪʃənz.
It was founded in 1977 with the purpose of manufacturing four-wheel drive vehicles for agricultural, industrial and utility applications.