ˌɔn twˈɛnti fˈoːɹ ɑːktˈoʊbɚ tˈuː θˈaʊzənd sˈɛvən, ɪt wʌz ɐnˈaʊnst ðæt ˈæftənblˌædɪt wʊd ɡˈɪv ɐwˈeɪ ðə ɹᵻspˌɑːnsəbˈɪlᵻɾi fɔːɹ tˌiːvˈiː sˈɛvən tə ðə vˈɛntʃɚ kˈæpɪɾəl fˈɜːm sˈiː fˈoːɹ pˈɑːɹtnɚz.
On 24 October 2007, it was announced that Aftonbladet would give away the responsibility for TV7 to the venture capital firm C4 Partners.