ˌɔn wˈʌn dʒˈuːn tˈuː θˈaʊzənd sˈɛvən pɹˈaɪsɪŋ wʌz ɹᵻvˈaɪzd, wɪð ˈɔːl kˈʌstəmɚz pˈeɪɪŋ ɐ wˈʌnˈɔf sˈɛtˌʌp fˈiː ænd tˌiːvˈiː ˈɛm ænd ˈɛl kˈʌstəmɚz pˈeɪd ɐ mˈʌnθli tʃˈɑːɹdʒ, wˌaɪl tˌiːvˈiː ˌɛksˈɛl kˈʌstəmɚz hæd nˈoʊ ˈɛkstɹə tʃˈɑːɹdʒᵻz.
On 1 June 2007 pricing was revised, with all customers paying a one-off set-up fee and TV M and L customers paid a monthly charge, while TV XL customers had no extra charges.