vˈæljuː kɹiːˈeɪʃən ɐnˈæləsˌɪs: ɐsˈɛsmənt ʌvðə vˈæljuː ˈɪŋkɹiːsᵻz ðæt ɐn ˈaʊtpʊt tɹˈɪɡɚz fɚðə kˈʌstəmɚ ænd hˌaʊ ðə kˈʌmpəni ɪtsˈɛlf bˈɛnɪfˌɪts fɹʌm ɪt
value creation analysis: assessment of the value increases that an output triggers for the customer and how the company itself benefits from it