pˈɔɪnt tˈɛn ʌv dˈiːmɪŋz fˈoːɹtiːn pˈɔɪnts"ᵻlˈɪmᵻnˌeɪt slˈoʊɡənz, ɛɡzɔːɹtˈeɪʃənz, ænd tˈɑːɹɡɪts fɚðə wˈɜːk fˈoːɹs ˈæskɪŋ fɔːɹ zˈiəɹoʊ dˈiːfɛkts ænd nˈuː lˈɛvəlz ʌv pɹˌɑːdəktˈɪvᵻɾi.
Point 10 of Deming's 14 points ("Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity.