ɪt wʌz kɹiːˈeɪɾᵻd tə fˈaɪt ðə pˈaʊɚfəl ˈɪnfluːəns ʌv mˈeɪdʒɚ mˈiːdiːə hˌuː tʃˈuːz tə pɹəmˈoʊt mˈɛsɪdʒᵻz ʌv nˈeɪɾɪv ɐmˈɛɹɪkən əpɹˈɛʃən.
It was created to fight the powerful influence of major media who choose to promote messages of Native American oppression.