ˌɔn mˈʌndeɪ twˈɛnti sˈɪks dʒuːlˈaɪ tˈuː θˈaʊzənd tˈɛn, mˈɛtɹoʊ kˈoʊstlaɪnz bɹˈændɪŋ wʌz dɪskəntˈɪnjuːd ænd ðə kˈʌmpəni ɹᵻzˈuːmd tɹˈeɪdɪŋ æz blˈækpuːl tɹˈænspoːɹt.
On Monday 26 July 2010, Metro Coastlines branding was discontinued and the company resumed trading as Blackpool Transport.