ˈɪstɑː spˈoːɹt ɪz ɐ sʌbsˈɪdjɚɹi ʌvðɪ ɪstˈæblɪʃt ɪzɹˈeɪli kˈʌmpəni, ˈɪstɑː tɹˈævəl, ˈɪzɹiːəlz lˈɑːɹdʒɪst tɹˈævəl ˈeɪdʒənsi.
ISTAA Sport is a subsidiary of the established Israeli company, ISTAA Travel, Israel's largest travel agency.