ðə lˈeɪbəl wʊd ðˈɛn bɪkˌʌm ɐsˈoʊsɪˌeɪɾᵻd wɪð stˈaɪlz sˈʌtʃ ɐz jˌuːkˈeɪ fˈʌŋki ænd ʃᵻkˈɑːɡoʊ fˈʊtwɜːk θɹuː ɪts sˈaɪnɪŋ ʌv ˈɑːɹɾɪsts lˈaɪk kˈuːli dʒˈiː ænd dˌiːdʒˈeɪ ɹˈæʃæd.
The label would then become associated with styles such as UK funky and Chicago footwork through its signing of artists like Cooly G and DJ Rashad.