æz ɐ dɪvˈaɪs fɔːɹ ɪŋkɹˈiːsɪŋ sˈeɪlz, ɑːɹtˈɛɹiə ɐtˈætʃt tə ðə wˈɜːk ðə nˈeɪm əvə pˈɑːpjʊlɚɹ ˈɔːstɹiən wˈɔːɹ hˈiəɹoʊ, dʒˈɛnɚɹəl ˈɜːnst ɡˈɪdɪən fɹˈeɪhɛɹ vˈɑːn lˈɔːdɑːn.
As a device for increasing sales, Artaria attached to the work the name of a popular Austrian war hero, General Ernst Gideon Freiherr von Laudon.