ɪntˈændʒɪbəl ˈæsɛt mˈænɪdʒmənt hɐz lˈɑːɹdʒli fˈoʊkəst ˌɔn vˌæljuːˈeɪʃən ʌv ɪntˈændʒɪbəl ˈæsɛts lˈaɪk tɹˈaɪɪŋ tʊ ɐsˈaɪn ɐ faɪnˈænʃəl vˈæljuː tʊ ɐn ˈæsɛt sˈʌtʃ ɐz ɹˌɛpjuːtˈeɪʃən.
Intangible asset management has largely focused on valuation of intangible assets like trying to assign a financial value to an asset such as reputation.