ðə tʃˈænəl wʌz bˈeɪst ɔnðə wˈɛbkæstɪŋ sˈɜːvɪs ðæt wʌz lˈɑːntʃt ˌɔn ˈæftənblˌædɪt.sˈiː ɐ fjˈuː jˈɪɹz ˈɜːlɪɚ.
The channel was based on the webcasting service that was launched on Aftonbladet.se a few years earlier.