ðə ɡɹˈaʊndz əfˈɪʃəl nˈeɪm wʌzðə vˈɪktɚɹi spˈoːɹts ɡɹˈaʊnd ʌntˈɪl ˈeɪpɹəl tˈuː θˈaʊzənd nˈaɪn wɛn ɪt wʌz ɹᵻnˈeɪmd ðɪ ˈæbi bˈɪznəs stˈeɪdiəm θɹuː ɐ spˈɑːnsɚʃˌɪp dˈiːl.
The ground's official name was the Victory Sports Ground until April 2009 when it was renamed the Abbey Business Stadium through a sponsorship deal.