ɡˈɑːdfɹiz ˈænɪmˌeɪɾᵻd wˈɜːk dˈʊɹɹɪŋ ðə lˈeɪɾɚ nˈaɪntiːnhˈʌndɹɪd fˈɪfti z ænd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z kəntˈɪnjuːd tʊ ɐpˈɪɹ ɪn tˌiːvˈiː kəmˈɜːʃəlz, bˌʌt ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti fˈoːɹ hiː stˈɑːɹɾᵻd hɪz ˈoʊn kˈʌmpəni bˈɑːb ɡˈɑːdfɹiz mˈuːvi ɛmpˈoːɹiəm tə dɪvˈɛləp hɪz ˈoʊn kɹiːˈeɪɾɪv pɹˈɑːdʒɛkts ɪŋklˈuːdɪŋ ðə tʃˈɪldɹənz kɑːɹtˈuːnz.
Godfrey's animated work during the later 1950s and 1960s continued to appear in TV commercials, but in 1964 he started his own company Bob Godfrey's Movie Emporium to develop his own creative projects including the children's cartoons.