mˈɔːɹɾɪmɚɹ ˈɔːlsoʊ ɹˌɛkəmˈɛndᵻd ðˌæɾə dʒˈɛnɚɹəl mˈænɪdʒɚ kəmˈɜːʃəl pəzˈɪʃən biː kɹiːˈeɪɾᵻd tʊ ˈɪmplɪmənt ɐ bˈɪznəslˈaɪk fˈoʊkəs θɹuːˈaʊt ðɪ ˌɔːɹɡɐnəzˈeɪʃən.
Mortimer also recommended that a general manager Commercial position be created to implement a business-like focus throughout the organisation.