ðə stˈeɪʃən sˈaɪnd ˌɔn noʊvˈɛmbɚ wˈʌn, nˈaɪntiːnhˈʌndɹɪd fˈɪfti sˈɛvən, æz wˈɪnɚtˌiːvˈiː, ðɪ ˈɛɹiəz sˈɛkənd tˈɛlᵻvˌɪʒən stˈeɪʃən, ænd ˈɛɹd ɐn ˈænəlˌɑːɡ sˈɪɡnəl ˌɔn jˌuːˌeɪtʃˈɛf tʃˈænəl fˈoːɹɾi.
The station signed on November 1, 1957, as WINR-TV, the area's second television station, and aired an analog signal on UHF channel 40.