ˈɛnsaɪnbəs ɐkwˈaɪɚd sˈɪɾi sˈaɪtsiːɪŋz bˈɪɡɪst ɹˈaɪvəl, ɡˈaɪd fɹˈaɪdeɪ, wˌɪtʃ hæd ɐ bˈeɪs ɪn stɹˈætfɚdəpˌɑːnˈeɪvɑːn ænd ˈɑːpɚɹˌeɪɾᵻd tˈʊɹz əkɹˌɑːs ðə jˌuːkˈeɪ ænd ɪn mˈeɪdʒɚ jˌʊɹɹəpˈiən sˈɪɾiz.
Ensignbus acquired City Sightseeing's biggest rival, Guide Friday, which had a base in Stratford-upon-Avon and operated tours across the UK and in major European cities.