hiː fˈaʊndᵻd ðə kˈʌltʃɚɹəl ˈɪndᵻkˌeɪɾɚz pɹˈɑːdʒɛkt ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɛvən, mˈɛʒɚɹɪŋ tɹˈɛndz ɪn tˈɛlᵻvˌɪʒən kˈɑːntɛnt ænd hˌaʊ ɪt ʃˈeɪpt pɚsˈɛpʃənz ʌv səsˈaɪəɾi.
He founded the Cultural Indicators Project in 1967, measuring trends in television content and how it shaped perceptions of society.