ɹˈiːd tˈiːmd ˌʌp wɪð pˈɔːl bˈɜːk, hɪz fˈɔːɹmɚ pˈɑːɹtnɚɹ ɪn stˈæbɜː, tə lˈɑːntʃ bˈaɪnɚɹi pˈʌblɪʃɪŋ, ɐ lˈaɪn ʌv bˈʊks sˈɛntɚd ˌɔn pˈɑːp kˈʌltʃɚ.
Reed teamed up with Paul Burke, his former partner in Stabur, to launch Binary Publishing, a line of books centered on pop culture.