sˈɪns ðə "ɡɹˈeɪt ɹᵻsˈɛʃən," ðə lˈændskeɪp fɔːɹ pɹˈiːmiəm dʒˈiːnz hɐz tʃˈeɪndʒd: "tʃˈɑːɹdʒɪŋ dˈɑːlɚ sˈɪkshˈʌndɹɪd fɔːɹ dʒˈiːnz fɔːɹ nˈoʊ ɹˈiːzən æɾ ˈɔːl — ðoʊz dˈeɪz ɑːɹ ˈoʊvɚ," sˈɛd juː nˈuːjɛn, ðə sˈiːnjɚ vˈaɪs pɹˈɛzɪdənt ʌv wˈɪmɪnz mˈɜːtʃɐndˌaɪzɪŋ ænd dɪzˈaɪn fɔːɹ lˈɛvi stɹˈɔːs ænd kˈʌmpəni.
Since the "Great Recession," the landscape for premium jeans has changed: "Charging $600 for jeans for no reason at all — those days are over," said You Nguyen, the senior vice president of women's merchandising and design for Levi Strauss & Company.