ˈæftɚɹ ɪnˈɪʃəli nˌɑːt wˈɔntɪŋ tə bɹˈænd ænd kˈɔːl ɪt "ɐ mˈɛmbɚɹ ʌvðə sˈɪks flˈæɡz fˈæmɪli," sˈɪks flˈæɡz ᵻvˈɛntʃuːəli dᵻsˈaɪdᵻd tə ɹˌiːbɹˈænd ɪɾ æz sˈɪks flˈæɡz splˈæʃ tˈaʊn.
After initially not wanting to brand and call it "a member of the Six Flags family," Six Flags eventually decided to re-brand it as Six Flags SplashTown.