fˈaʊndɚz ˈændi kɹˈuːz ænd ɹˈɪtʃ ɹˈoʊt mˈɛt æt mˈɪlɚ mˈɔːɹoʊ ɡɹˈuːp, ˈɪŋk., ɐ mˈɑːɹkɪɾɪŋ kəmjˌuːnɪkˈeɪʃənz ˈeɪdʒənsi ɪn wˈɪlmɪŋtən, dˈɛlɐwˌɛɹ.
Founders Andy Cruz and Rich Roat met at Miller Mauro Group, Inc., a marketing communications agency in Wilmington, Delaware.