ðɪs ɹᵻspˈɑːns sɚpɹˈaɪzd ɛɡzˈɛkjuːtˌɪvz æt dɹˈaɪvθɹˈuː, hˌuː ɪn ɹᵻspˈɑːns bɪɡˈæn hˈɛvili pɹəmˈoʊɾɪŋ ðə bˈænd tə pˈɑːp ɹˈeɪdɪˌoʊ.
This response surprised executives at Drive-Thru, who in response began heavily promoting the band to pop radio.