stˈɑːɹɾɪŋ fɹʌm ɐn ɪnˈɪʃəl sˈɪks stˈoːɹz ɪn tˈuː θˈaʊzənd θɹˈiː, sˈɪlvɚskɹˌiːn wʌzðə juːnˈaɪɾᵻd kˈɪŋdəmz fˈɜːst spˈɛʃəlˌɪst dˌiːvˌiːdˈiː hˈaɪ stɹˈiːt ɹˈiːteɪlɚɹ ˈɔfɚɹɪŋ ɐn ɛkstˈɛnsɪv sᵻlˈɛkʃən ʌv tʃˈɑːɹt ænd nˈɑːntʃˈɑːɹt pɹˈɑːdʌkts ðɛɹwˌʌz ˈɔːlsoʊ ðə ʃˈɔːɹt lˈɪvd "plˈeɪhaʊs" sʌbsˈɪdjɚɹi ʌv ˌaʊɚ pɹˈaɪs wˌɪtʃ spˈɛʃəlˌaɪzd ˈoʊnli ɪn vˈɪdɪoʊz bˌʌt ðɪs wʌz bˈæk ɪnðə vˌiːˌeɪtʃˈɛs ˈiəɹə.
Starting from an initial six stores in 2003, Silverscreen was the United Kingdom's first specialist DVD high street retailer offering an extensive selection of chart and non-chart products (there was also the short lived "Playhouse" subsidiary of Our Price which specialised only in videos but this was back in the VHS era).