ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi, fˈɪlɪp lˈiːbmən, ɡɹˈeɪtɡɹˈændsʌn ʌvðə fˈaʊndɚ, sˈæmjuːl lˈiːbmən, stˈɑːɹɾᵻd ðə "mˈɪs ɹˈeɪŋɡoʊld" pˈædʒənt æz ðə sˈɛntɚpˌiːs ʌv ɪts mˈɑːɹkɪɾɪŋ kæmpˈeɪn.
In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the "Miss Rheingold" pageant as the centerpiece of its marketing campaign.