ˈælfɹɪd dˈʌnhɪl bɪɡˈæn spˈɑːnsɚɹɪŋ ɡˈɑːlf tˈʊɹnəmənts ɪn nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi fˈaɪv, wɪððə fˈɜːst ˈænjuːəl dˈʌnhɪl kˈʌp ɡˈɑːlf tˈʊɹnəmənt, fˈɑːloʊɪŋ ˌʌp ɪn tˈuː θˈaʊzənd wˈʌn wɪð ɪts səksˈɛsɚ, ðɪ ˈælfɹɪd dˈʌnhɪl lˈɪŋks tʃˈæmpiənʃˌɪp.
Alfred Dunhill began sponsoring golf tournaments in 1985, with the first annual Dunhill Cup golf tournament, following up in 2001 with its successor, the Alfred Dunhill Links Championship.