ðɪs lˈaɪsənsɪŋ ʌv dɪzˈaɪnɚ nˈeɪmz wʌz paɪənˈɪɹd baɪ dɪzˈaɪnɚz lˈaɪk pɪˈɛɹ kˈɑːɹdɪn ɪnðə nˈaɪntiːnhˈʌndɹɪd sˈɪksti z ænd hˈæzbiːn ɐ kˈɑːmən pɹˈæktɪs wɪðˌɪn ðə fˈæʃən ˈɪndʌstɹi fɹʌm ɐbˌaʊt ðə nˈaɪntiːnhˈʌndɹɪd sˈɛvənti z.
This licensing of designer names was pioneered by designers like Pierre Cardin in the 1960s and has been a common practice within the fashion industry from about the 1970s.