wˈɑːtsən ˈɔːlsoʊ aɪdˈɛntᵻfˌaɪd "lˈɛs ɡɪtˈɑːɹ wˈɜːk, mˈoːɹ ˈænəlˌɑːɡ ɛkspˌɛɹɪməntˈeɪʃən, mˈɪlɪtənt ɹˈɪðəm sˈɛkʃənz ænd, əbˌʌv ˈɔːl ˈɛls, ɐ vˈiəməntli dˈuːɪtjoːɹsˈɛlf ˈæɾɪtˌuːd" æz ɐ pˈɑːɹt ʌv kˈoʊld wˈeɪvz ʃˈɛɹd ˌaɪdɪˈɑːlədʒi.
Watson also identified "less guitar work, more analogue experimentation, militant rhythm sections and, above all else, a vehemently do-it-yourself attitude" as a part of cold wave's shared ideology.