ðə tʃˈænəl ɐsˈuːmd ðə mˈɑːɹkɪts jˌuːpˌiːˈɛn ɐfˌɪlɪˈeɪʃən fɹʌm wˈɪkz wˌɪtʃ hɐdbɪn pɹˈiːviəsli ˈɛɹd ðə nˈɛtwɜːk ɪn ɐ sˈɛkəndɚɹi mˈænɚ sˈɪns ðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z.
The channel assumed the market's UPN affiliation from WICZ which had been previously aired the network in a secondary manner since the late-1990s.