ðə kˈʌmpəni, sˈɛt ˌʌp tə mˌeɪk kəmˈɜːʃəlz fɔːɹ ˌaɪtˌiːvˈiː, wʌz ɹᵻspˈɑːnsᵻbəl fɚðə fˈɜːst ˈænɪmˌeɪɾᵻd kəmˈɜːʃəl təbi ʃˈoʊn ɔnðə nˈɛtwɜːk.
The company, set up to make commercials for ITV, was responsible for the first animated commercial to be shown on the network.