ðˌoʊ ðə ʃˌɛvɹəlˈeɪ tˈoʊ tɹˈʌk tˈɔɪ ænd ˈʌðɚ lˈaɪnz pɹˈuːvd səksˈɛsfəl, ðə kˈʌmpəni ɹᵻmˈeɪnd ɪn əbskjˈʊɹɹᵻɾi ʌntˈɪl ðɪ ˌɪntɹədˈʌkʃən ʌvðɪ ˈɜːbənθˈiːmd dˌiːjˌuːbˈiː sˈɪɾi bɹˈænd.
Though the Chevrolet tow truck toy and other lines proved successful, the company remained in obscurity until the introduction of the urban-themed DUB City brand.