haʊˈɛvɚ, ðeɪ slˈoʊli bɪɡˈæn tə bɪkˌʌm mˈoːɹ əvə dˌʌbəljˌuːdˌʌbəljˌuːˈiː ʃˈoʊ ðɐn pɹˈaɪɚ, wˌɛn ðeɪ mˌeɪd ðə ɹˈɪŋ ɹˈoʊps sˈɪlvɚ ɪnstˈɛd ʌvðə blˈæk wˈʌnz ænd wɛn ðeɪ wɛnt ˌeɪtʃdˈiː, pˌʊt ðə dˌʌbəljˌuːdˌʌbəljˌuːˈiː lˈoʊɡoʊ ɔnðə tˈɜːnbʌkəlz, ænd ðə dˌʌbəljˌuːdˌʌbəljˌuːˈiː.sˌiːˌoʊˈɛm ˈædvɚtˌaɪzɪŋ ɔnðə lˈɛft ænd ɹˈaɪt sˈaɪd ʌvðə ɹˈɪŋ ˈeɪpɹənz ænd ɹᵻmˈuːvd ðɪ ˌiːsˌiːdˈʌbəljˌuː lˈoʊɡoʊ fɹʌmðə ɹˈɪŋ.
However, they slowly began to become more of a WWE show than prior, when they made the ring ropes silver instead of the black ones and when they went HD, put the WWE logo on the turnbuckles, and the WWE.COM advertising on the left and right side of the ring aprons and removed the ECW logo from the ring.