ɪn dʒˈuːn tˈuː θˈaʊzənd sˈɛvən, ðə stˈeɪʃən ɐkwˈaɪɚd ðə ɹˈaɪts tə mɪlwˈɔːkiː ˈædmɜːɹəlz hˈɑːki, tˈeɪkɪŋ ðˌɛm ɐwˈeɪ fɹʌm kɹˈɔstˈaʊn ɹˈaɪvəl wˈɔːk.
In June 2007, the station acquired the rights to Milwaukee Admirals hockey, taking them away from cross-town rival WAUK.