bˈɑːp wʌz sˈoʊld baɪ ɪts fˈaʊndɚz dʒˈuːli dʒˈɛŋkɪnz, tˈiːnə nˈɔːmən, kˈɛɹi lˈɔːfɚ ænd skˈɑːt lˈɔːfɚ tə pɹaɪmˈiːdiə ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti ˈeɪt.
Bop was sold by its founders (Julie Jenkins, Teena Naumann, Kerry Laufer and Scott Laufer) to Primedia in 1998.