vˈɜːdʒɪn tˌiːvˈiː hæv tˈeɪkən ɐ dˈɪfɹənt ɐpɹˈoʊtʃ fɹʌm ɹˈaɪvəl skˈaɪz skˈaɪ plˈʌs ænd lˈeɪɾɚ skˈaɪ plˈʌs ˌeɪtʃdˈiː sˈɜːvɪsᵻz, baɪ ˈɪmplɪməntɪŋ ɐ ɹˈɛntəl skˈiːm fɚðə vˈiː plˈʌs bˈɑːks.
Virgin TV have taken a different approach from rival Sky's Sky+ and later Sky+ HD services, by implementing a rental scheme for the V+ Box.