baɪ ðə mˈɪd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, wɪð tˈɛlᵻvˌɪʒən ɡɹˈoʊɪŋ ɪn pˌɑːpjʊlˈæɹᵻɾi, ɹˈʌnɪŋ lˈɑːɹdʒ θˈiəɾɚz wʌz ɪŋkɹˈiːsɪŋli dˈɪfɪkəlt ænd, wɪð fjˈuː ɡˈʊd ʃˈoʊz ˌɔn ˈɔfɚ, ðə nˈuː bɪɡˈæn tə stɹˈʌɡəl.
By the mid-1960s, with television growing in popularity, running large theatres was increasingly difficult and, with few good shows on offer, the New began to struggle.