hiː ɹᵻtˈɜːnd tə ðə spˈoːɹts ɹˈɛfɹəns fˈiːld wɛn hiː fˈaʊndᵻd spˈoːɹts pɹˈɑːdʌkts, ˈɪŋk. wɪð pˈɑːɹtnɚ ɹˈɪtʃɚd ˈɛm. kˈoʊən.
He returned to the sports reference field when he founded Sports Products, Inc. with partner Richard M. Cohen.