ðə kˈʌmpəni fˈoʊkəst ˌɔn kɹiːˈeɪɾɪŋ kˈæɾɪɡɚɹilˈiːdɪŋ ɐdhˈiːsɪv ænd ɹᵻlˈeɪɾᵻd pɹˈɑːdʌkts fɔːɹ skˈuːl, kɹˈæfts, hˈɑːɹdwɛɹ, ænd hˈoʊm ɹᵻpˈɛɹ jˈuːs.
The company focused on creating category-leading adhesive and related products for school, crafts, hardware, and home repair use.