ðə tˌiːvˈiː dɹˈaɪv bɪɡˈæn ɹˈoʊlˈaʊt ˌɔn wˈʌn dᵻsˈɛmbɚ tˈuː θˈaʊzənd fˈaɪv ˌɔn ɐ kəmˈɜːʃəl pˈaɪlət bˈeɪsɪs bᵻfˌoːɹ ɐ fˈʊl lˈɑːntʃ ɪn mˈɑːɹtʃ tˈuː θˈaʊzənd sˈɪks, bᵻkˈʌmɪŋ ðə fˈɜːst ˌeɪtʃdˈiː sˈɜːvɪs ɪnðə jˌuːkˈeɪ.
The TVDrive began roll-out on 1 December 2005 on a commercial pilot basis before a full launch in March 2006, becoming the first HD service in the UK.