ɪnðə nˈaɪntiːnhˈʌndɹɪd sˈɛvənti z, ɐlˈʊɹɹɪstə ˈɔːɹɡənˌaɪzd ðə fˈɛstɪvəl flˌɔːɹɪkˈæntoʊ, ɐn ˈænjuːəl ᵻvˈɛnt ðæt kənvˈiːnd ʃᵻkˈeɪnoʊ ɹˈaɪɾɚz ænd kɹˈɪɾɪks tə ʃˈɛɹ ænd kɹɪtˈiːk ðɛɹ wˈɜːk.
In the 1970s, Alurista organized the Festival Floricanto, an annual event that convened Chicano writers and critics to share and critique their work.