ˈæftɚ dˌʌbəljˌuːkˌeɪdʒˌeɪdʒˈiːtˌiːvˈiː wʌz sˈoʊld ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn ɔːlbˈiːɪt tʊ ɐn ˈɛntᵻɾi kəntɹˈoʊld baɪ ðə dˈɪl fˈæmɪli, wˌɪtʃ ˈɔːlsoʊ kəntɹˈoʊld kəmjˌuːnɪkˈɑːnə, ɪt wʌz dᵻsˈaɪdᵻd tə tʃˈeɪndʒ ðə kˈɔːl lˈɛɾɚz ʌvðə ɹˈeɪdɪˌoʊ stˈeɪʃənz, sˈaɪɾɪŋ ðə pɚsˈiːvd dˈɪfɪkˌʌlti ɪn sˈeɪɪŋ "dˌʌbəljˌuːkˌeɪdʒˌeɪdʒˈiː".
After WKJG-TV was sold in 1971 (albeit to an entity controlled by the Dille family, which also controlled Communicana), it was decided to change the call letters of the radio stations, citing the perceived difficulty in saying "WKJG".