sˈʌtʃ wʌzðə kˈʌmpəniz səksˈɛs ðˈæt, ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi sˈɪks, bˈɪdɚ ɡˈɪftᵻd ðə kwˈɔːɹɾɚli dʒˈɜːnəl ʌv mˌaɪkɹəskˈɑːpɪkəl sˈaɪəns tə ðˌɛm, wˌɪtʃ wʌz lˈeɪɾɚ ɹᵻlˈɔːntʃt æz dʒˈɜːnəl ʌv sˈɛl sˈaɪəns.
Such was the company's success that, in 1946, Bidder gifted the Quarterly Journal of Microscopical Science to them, which was later relaunched as Journal of Cell Science.