əpˌɑːn ɹᵻsˈiːvɪŋ ɐpɹˈuːvəl ʌvðə sˈeɪl, ðə stˈeɪʃən tʃˈeɪndʒd ɪts kˈɔːl lˈɛɾɚz tə ðə kˈɜːɹənt wˈɪkztˌiːvˈiː fɔːɹ kˈʌmpəni ˈoʊnɚ hˈɛnɹi ɡjˈuːzwɪkz ˌɔn ˈeɪpɹəl sˈɛvən, nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn.
Upon receiving approval of the sale, the station changed its call letters to the current WICZ-TV (for company owner Henry Guzewicz) on April 7, 1971.