tˈæn jiː ænd jˈʌn ʒˈuː, ˈɔːθɚz ʌv hɪstˈɔːɹɪkəl dˈɪkʃənˌɛɹi ʌv tʃaɪnˈiːz sˈɪnəmə, ɹˈoʊt ðæt ˈɜːmoʊ "əbzˈɜːvz ðə nˈuː tɹˈɛndz ʌv kˈæpɪɾəlˌɪzəm ænd kənsˈuːmɚɹˌɪzəm ɪn ɹˈʊɹɹəl tʃˈaɪnə æt ðə bɪɡˈɪnɪŋ ʌvðə ɹᵻfˈɔːɹm ˈiəɹə".
Tan Ye and Yun Zhu, authors of Historical Dictionary of Chinese Cinema, wrote that Ermo "observes the new trends of capitalism and consumerism in rural China at the beginning of the reform era".