ˈɔːstɪn təbi fˈɑːloʊd dˈʊɹɹɪŋ sˈaʊθ baɪ saʊθwˈɛst ˌɛsˌɛksˌɛsdˈʌbəljˌuː, ænd ðɛɹ pɹˈoʊfaɪl bɪɡˈæn tʊ ɪŋkɹˈiːs dɹəmˈæɾɪkli.
Austin to be followed during South by Southwest (SXSW), and their profile began to increase dramatically.