ðə kˈɑːnsɛpt ɪz pˈɑːpjʊlɚ wɪð fˈɪlm stˈuːdɪˌoʊz ænd pɹədˈʌkʃən kˈʌmpəniz bɪkˈʌz ɪt ɹᵻdˈuːsᵻz ðə faɪnˈænʃəl ɹˈɪsks, æz fˈænz ʌvðɪ ɚɹˈɪdʒɪnəl wˈɜːk ɑːɹ lˈaɪkli tə wˈɔnt tə sˈiː sˈʌmθɪŋ sˈɪmɪlɚ tə ðə fˈɪlm ðeɪ ɔːlɹˌɛdi lˈaɪk.
The concept is popular with film studios and production companies because it reduces the financial risks, as fans of the original work are likely to want to see something similar to the film they already like.