ðə tʃˈeɪn wʌz kɹˈɛdɪɾᵻd wɪð paɪənˈɪɹɪŋ ðɪ ˌɪmplɪməntˈeɪʃən ʌv ˌɛdɪtˈoːɹɪəllˈɛd kˈæɾɐlˌɑːɡ ɹˌɛkəmɛndˈeɪʃən ɪn mˈeɪnstɹiːm ɹˈiːteɪl, bɹˈɪŋɪŋ ɐlˈaɪv dˈiːp ˈɑːɹkaɪv tˈaɪɾəlz ɪn ˌɛntɚtˈeɪnɪŋ hˈɑːtspɑːts sˈʌtʃ ɐz "bᵻfˌoːɹ ðeɪ wɜː fˈeɪməs", "sˌoʊ bˈæd, ðeɪɚ ɡˈʊd", ɔːɹ "ðə ɡɹˈeɪɾɪst kˈɑːɹ tʃˈeɪsᵻz ˌɔn fˈɪlm".
The chain was credited with pioneering the implementation of editorial-led catalogue recommendation in mainstream retail, bringing alive deep archive titles in entertaining hotspots such as "before they were famous", "so bad, they're good", or "the greatest car chases on film".