sˈiː fˈoːɹ pˈɑːɹtnɚz ɪntˈɛndz tə ɡˈɪv ðə tʃˈænəl ɐ nˈuː pɹˈoʊfaɪl ænd tʃˈeɪndʒ ɪt fɹʌm ɐ fɹˈiːɾʊˈɛɹ tʃˈænəl ˌɪntʊ ɐ pˈeɪ tʃˈænəl.
C4 Partners intends to give the channel a new profile and change it from a free-to-air channel into a pay channel.