bɪkˈʌz pɹˈaɪs ɪz ˈɔfən sˈiːn æz ɐn ˈɪndᵻkˌeɪɾɚɹ ʌv kwˈɔlᵻɾi, sˈɛlɚz mˈeɪ ɐdˈɑːpt ɐ pɹˈiːmiəm pɹˈaɪsɪŋ stɹˈæɾədʒi wˌɛɹ hˈaɪ pɹˈaɪsᵻz ɑːɹ jˈuːzd tʊ ɪŋkɹˈiːs ðə dɪzˌaɪɚɹəbˈɪlᵻɾi ʌv sˈʌtʃ wˈaɪnz.
Because price is often seen as an indicator of quality, sellers may adopt a premium pricing strategy where high prices are used to increase the desirability of such wines.