tɹɐdˈɪʃənəl bˈɪznəs pɹˈæktɪsᵻz ɪɡnˈoːɹ ðiːz ɪmpˈoːɹtənt ɪntˈændʒɪbəl ɛkstʃˈeɪndʒᵻz, bˌʌt ðeɪ ɑːɹ mˌeɪd vˈɪzᵻbəl wɪð ɐ vˈæljuː nˈɛtwɜːk ɐnˈæləsˌɪs.
Traditional business practices ignore these important intangible exchanges, but they are made visible with a value network analysis.