ðə səksˈɛs ʌv fˈɛloʊ ˈiːst kˈoʊst ˈækt ðə noʊtˈoːɹiəs bˈiː.ˈaɪ.dʒˈiː. æt ðɪ ɐwˈɔːɹdz ʃˈoʊ sˈɛnt ɐ mˈɛsɪdʒ tə nˈæs tə tʃˈeɪndʒ hɪz kəmˈɜːʃəl ɐpɹˈoʊtʃ, ɹɪzˈʌltɪŋ ɪn hɪz hˈaɪɚɹɪŋ ʌv stˈiːv "ðə kəmˈɪʃənɚ" stˈaʊt æz mˈænɪdʒɚ.
The success of fellow East Coast act The Notorious B.I.G. at the awards show sent a message to Nas to change his commercial approach, resulting in his hiring of Steve "The Commissioner" Stoute as manager.