ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɛvən, hiː kˈoʊfˈaʊndᵻd ðɪ ˌɛsdˌiːˌɛsjˈuː tʃˈæptɚɹ ʌv mˌiː sˌiːˈeɪtʃ ˈeɪ, ðə mˌuːvɪmˈiəntoʊ ˈɛstuːdˌiəntəl ʃᵻkˈeɪnoʊ də æztlˈɑːn,"ʃᵻkˈeɪnoʊ stˈuːdənt mˈuːvmənt ʌv æztlˈɑːn"ænd ˈɔːɹɡənˌaɪzd stˈuːdənts ɪn fˈeɪvɚɹ ʌvðə juːnˈaɪɾᵻd fˈɑːɹm wˈɜːkɚz ɡɹˈeɪp bˈɔɪkɑːt.
In 1967, he co-founded the SDSU chapter of MEChA, the Movimiento Estudiantil Chicano de Aztlán, ("Chicano Student Movement of Aztlán") and organized students in favor of the United Farm Workers grape boycott.