fˈaʊndɚ fˈɪl hˈɔːl sˈɛd ɪn ɐ tˈuː θˈaʊzənd sˈɛvən ˈɪntɚvjˌuː wɪð kˈɑːmɪks vˈɪlɪdʒ ðætðə dᵻsˈɪʒən tə kɹiːˈeɪt bˈoːɹdɚlˌaɪn kˈeɪm fɹʌmðə ɡɹˈoʊɪŋ nˈʌmbɚɹ ʌv ɡɹˈæsɹuːts kˈɑːmɪks fˈænz hˌuː wˈɔntᵻd mˈoːɹ ðɐn dʒˈʌst tə ɹˈiːd mˌæɡɐzˈiːnz ɐbˌaʊt mˈɑːɹvəl ænd dˌiːsˈiː kˈɑːmɪks.
Founder Phill Hall said in a 2007 interview with Comics Village that the decision to create Borderline came from the growing number of grassroots comics fans who wanted more than just to read magazines about Marvel and DC comics.