baɪ ðə mˈɪd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, ɹˈiːteɪlɚz sˈʌtʃ ɐz kˈeɪmˈɑːɹt, wˈʊlkoʊ, zˈeɪɚ, ænd sˈɪɹz wɜː dˈɪɡɪŋ ˌɪntʊ ɡˈoʊldblæts mˈɑːɹkɪt.
By the mid-1960s, retailers such as Kmart, Woolco, Zayre, and Sears were digging into Goldblatt's market.