sˈʌbsᵻkwəntli, ðɪ ˌɔːɹɡɐnᵻzˈeɪʃən bɪɡˈæn ɹˈɛkəɡnˌaɪzɪŋ ðə dˈeɪt ʌv kˈɛnədiz spˈiːtʃ, mˈɑːɹtʃ fˈɪftiːn, æz wˈɜːld kənsˈuːmɚ ɹˈaɪts dˈeɪ.
Subsequently, the organization began recognizing the date of Kennedy's speech, March 15, as World Consumer Rights Day.