ɪn ðɪs kəpˈæsᵻɾi hiː ɪstˈæblɪʃt ðə pɹæɡˈɑːɾi mˈeɪdən ɪn dˈɛli ænd wɛnt ˌɔn ɹˈɛɡjʊlɚ tɹˈeɪd ɛksɪbˈɪʃənz ɚɹˈaʊnd ðə ɡlˈoʊb tə pɹəmˈoʊt ˈɪndiən pɹˈɑːdʌkts ænd kˈʌmpəniz.
In this capacity he established the Pragati Maidan in Delhi and went on regular trade exhibitions around the globe to promote Indian products and companies.