ðeɪ ðˈɛɹfoːɹ sˈɛt ˌʌp ðɛɹ ˈoʊn pˈʌblɪʃɪŋ vˈɛntʃɚ, wˈɜːldz ˈɛnd lˈɪmɪɾᵻd. ɹˈɑːb dˈiːkən bɪkˌeɪm mˈænɪdʒɪŋ ˈɛdɪɾɚ ænd ɹˈɑːbɪn ɡˈɪbsən wʌz ˈɛdɪɾɚ.
They therefore set up their own publishing venture, World's End Ltd. Rob Deacon became Managing Editor and Robin Gibson was Editor.