stˈɛdmən ænd hɪz bɹˈʌðɚ skˈɑːt lˈɑːntʃt nˈɔːɹθsaɪd ɪn tˈuː θˈaʊzənd θɹˈiː.ɪt pˈʌblɪʃt ðɪ ˈɛl mˌæɡɐzˈiːn, bɹˈʊklɪn mˌæɡɐzˈiːn, ænd ˈɔːɹɡənˌaɪzd ᵻvˈɛnts lˈaɪk ðə nˈɔːɹθsaɪd fˈɛstɪvəl, ɐ sˈɪks dˈeɪ ɛkstɹˌævəɡˈænzə ʌv mjˈuːzɪk, ˈɑːɹt, fˈɪlm, ænd tɛknˈɑːlədʒi.
Stedman and his brother Scott launched Northside in 2003.It published the L Magazine, Brooklyn Magazine, and organized events like the Northside Festival, a six day extravaganza of music, art, film, and technology.