ðə nˈuː nˈeɪm wʌz tʃˈoʊzən tə bˈɛɾɚ kənvˈeɪ ðɪ ˌɔːɹɡɐnᵻzˈeɪʃənz fˈoʊkəs ˌɔn ɐstɹˈɑːnəmi ænd ðə spˈeɪs sˈaɪənsᵻz, wˌaɪl kəmjˈuːnᵻkˌeɪɾɪŋ bˈoʊθ ðə bɹˈɔːd ɹˈeɪndʒ ænd ðə tˌɛknəlˈɑːdʒɪkli ɐdvˈænst nˈeɪtʃɚɹ ʌv pɹˈoʊɡɹæmz ɐvˈeɪləbəl ɪnðə nˈuː sˈaɪəns sˈɛntɚ.
The new name was chosen to better convey the organization's focus on astronomy and the space sciences, while communicating both the broad range and the technologically advanced nature of programs available in the new Science Center.