wɪð ɪnsˈaɪd nˈɑːlɪdʒ ʌvðə mjˈuːzɪk ˈɪndʌstɹi hiː ɪz ɹˈɛɡjʊlɚli ˈæskt tə pɹəvˈaɪd tˈɔːkɪŋ hˈɛd kˈɑːməntˌɛɹi ˌɔn vˈɛɹiəs mjˈuːzɪk ænd kˈʌltʃɚɹᵻlˈeɪɾᵻd tˈɑːpɪks ˌɔn pɹˈoʊɡɹæmz ɹˈeɪndʒɪŋ fɹʌmðə bɹˈɪt ɐwˈɔːɹdz, ðə kˈʌltʃɚ ʃˈoʊ ænd tʃˈænəl fˈaɪv ðə ɹˈaɪt stˈʌf, tʊ ˌɛmtˌiːvˈiː bˈeɪsᵻz hˈɪp hˈɑːp kˈændi, ænd hɐz ɐpˈɪɹd æz ɐ ɡˈɛst pˈænɪlˌɪst ˌɔn mjˈuːzɪk kˈɑːmədi kwˈɪz nˈɛvɚ mˈaɪnd ðə bˈʌzkɑːks ænd ˌɔn bˌiːbˌiːsˈiː fˈoːɹz wiː nˈiːd ˈænsɚz.
With inside knowledge of the music industry he is regularly asked to provide talking head commentary on various music and culture-related topics on programmes ranging from the BRIT Awards, The Culture Show and Channel 5's The Wright Stuff, to MTV Base's Hip Hop Candy, and has appeared as a guest panellist on music comedy quiz Never Mind the Buzzcocks and on BBC Four's We Need Answers.