ðɪ ˈælbəmz dˈɪskoʊˈoːɹiəntᵻd tˈaɪɾəl tɹˈæk wʌz ɹᵻlˈiːst ɪn mˈɑːɹtʃ nˈaɪntiːnhˈʌndɹɪd sˈɛvənti sˈɪks ænd bɪkˌeɪm ɐ dˈɪskətˌɛk fˈeɪvɚɹᵻt: wˌaɪl ðə "ðɪs ɪz ɪt" sˈɪŋɡəl dˈɪd ɐfˈoːɹd mˈʊɹ hɜː fˈɜːst mˈeɪdʒɚɹ ˈɑːɹ ænd bˈiː hˈɪt, ɹˈiːtʃɪŋ nˈoʊ. ˈeɪtiːn ɔnðə bˈɪlboːɹd ɹˈæŋkɪŋ ʌv ˈɑːɹ ænd bˈiː sˈɪŋɡəlz ðə tɹˈæk fˈeɪld tə pɹəvˈaɪd hɜː wɪððə dɪzˈaɪɚd pˈɑːp mjˈuːzɪk bɹˈeɪkaʊt, ɹˈaɪzɪŋ nˈoʊ hˈaɪɚ ðɐn nˈoʊ. nˈaɪnti wˈʌn ɔnðə bˈɪlboːɹd hˈɑːt wˈʌnhˈʌndɹɪd"ðɪs ɪz ɪt" dˈɪd bɪkˌʌm ɐ tˈɑːp tˈɛn hˈɪt ɔnðə sˈɪŋɡəlz tʃˈɑːɹt fɚðə juːnˈaɪɾᵻd kˈɪŋdəm.
The album's disco-oriented title track was released in March 1976 and became a discothèque favorite: while the "This Is It" single did afford Moore her first major R&B hit, reaching No. 18 on the Billboard ranking of R&B singles the track failed to provide her with the desired Pop music breakout, rising no higher than No. 91 on the Billboard Hot 100 ("This Is It" did become a Top Ten hit on the singles chart for the United Kingdom).