ðə kwˈɔlᵻɾi ɪmpɹˈuːvmənt pɹˈoʊɡɹæm ɪŋkˈoːɹpɚɹˌeɪɾᵻd aɪdˈiəz dɪvˈɛləpt ɔːɹ pˈɑːpjʊlɚɹˌaɪzd baɪ ˈʌðɚz fɔːɹ ɛɡzˈæmpəl, kˈɔst ʌv kwˈɔlᵻɾi stˈɛp fˈoːɹ, ɛmplˈɔɪiː ˌɛdʒuːkˈeɪʃən stˈɛp ˈeɪt, ænd kwˈɔlᵻɾi kˈaʊnsəlz stˈɛp θˈɜːtiːn wɪððə kˈoːɹ mˌoʊɾɪvˈeɪʃən tɛknˈiːks ʌv bˈʊklɪts, fˈɪlmz, pˈoʊstɚz, spˈiːtʃᵻz, ænd ðə "zˌiːdˈiː dˈeɪ" sˈɛntɚpˌiːs.
The quality improvement program incorporated ideas developed or popularized by others (for example, cost of quality (step 4), employee education (step 8), and quality councils (step 13)) with the core motivation techniques of booklets, films, posters, speeches, and the "ZD Day" centerpiece.