ðə skˈuːlz æθlˈɛɾɪk tˈiːmz ɑːɹ nˈoʊn æz ðə "kˈɔŋkɹiːt kˈɪdz", wˌɪtʃ ɹˈɛfɹənsᵻz nɔːɹθˈæmptənz tɹɐdˈɪʃən æz ɐ lˈɑːɹdʒ jˈuː.ˈɛs. mˌænjuːfˈæktʃɚɹɚɹ ʌv sᵻmˈɛnt.
The school's athletic teams are known as the "Konkrete Kids", which references Northampton's tradition as a large U.S. manufacturer of cement.