ðɛɹ pˌɑːpjʊlˈæɹᵻɾi ɪz ɹˈuːɾᵻd ɪn ɐ juːnˈiːk sˈaʊnd ðæt kəmbˈaɪnz ɐ vɚɹˈaɪəɾi ʌv tɹɐdˈɪʃənəl fˈoʊk tˈuːnz wɪð ɐn ɚɹˈeɪ ʌv wˈɛstɚn ɹˈɪðəmz wɪð wˈɛstɚn ˌɪnstɹəməntˈeɪʃən ænd mˈɪkst hɑːɹmˈoʊniəsli wɪð bˌɛŋɡˈɔːlz fˈoʊk ˈɪnstɹəmənts lˈaɪk ðə kˈɑːmæk, ɛktˈɑːɹɹə, kəndʒˈoʊni, ɛtsˈɛtɹə.
Their popularity is rooted in a unique sound that combines a variety of traditional folk tunes with an array of western rhythms with western instrumentation and mixed harmoniously with Bengal's folk instruments like the Khamak, Ektara, Khonjoni, etc.