ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti wˈʌn, ˈɛlmɚz ɛkspˈændᵻd ˌɪntʊ ðə kˈɪdz ˈɑːɹts ænd kɹˈæfts kˈæɾɪɡɚɹi wɪð ɡlˈuː kˈʌlɚz, kˈʌlɚfəl pɹˈɑːdʌkts dɪzˈaɪnd ɪspˈɛʃəli fɔːɹ tʃˈɪldɹən.
In 1991, Elmer's expanded into the kid's Arts and Crafts category with GluColors, colorful products designed especially for children.