ˌɔn noʊvˈɛmbɚ twˈɛnti tˈuː, nˈaɪntiːnhˈʌndɹɪd nˈaɪnti nˈaɪn, ðə dˌʌbəljˌuːˌoʊdˈʌbəljˌuː kˈɔːl lˈɛɾɚz wɜː dɹˈɑːpt ɪn fˈeɪvɚɹ ʌv kˈɑːmdʒ wɪð ɐdˈɑːpʃən əvə nˈuː fˈɔːɹmæt ʌv ɐdˈʌlt stˈændɚdz, bɹˈændᵻd æz "mˈædʒɪk fˈaɪvhˈʌndɹɪd nˈaɪnti".
On November 22, 1999, the WOW call letters were dropped in favor of KOMJ with adoption of a new format of adult standards, branded as "Magic 590".