ɪn ˈɛvɹi pɹəmˈoʊʃənəl vˈɪdɪoʊ, ðə bˈænd jˈuːsᵻz ðɪ ˈeɪtdʒi kˈæɹɪktɚ fɔːɹ ðɛɹ ˈævɛks tɹˈæks sˈʌblˈeɪbəl,  wˌɪtʃ ɪz pɹənˈaʊnst ðə sˈeɪm æz ðə mˈeɪn lˈeɪbəl ˌaɪbɪkˈuːsuː tˌoːɹɐkˈuːsuː ɪnðə dʒˌæpənˈiːz lˈæŋɡwɪdʒ.
In every promotional video, the band uses the ateji character for their Avex Trax sub-label,  (which is pronounced the same as the main label (eibekkusu torakkusu) in the Japanese language).