ðiːz ɐpɹˈoʊtʃᵻz ɑːɹ kənsˈɪdɚd ɪnˈædɪkwət tʊ ɐdɹˈɛs ðɪs nˈuː lˈɛvəl ʌv bˈɪznəs kəmplˈɛksᵻɾi wˌɛɹ vˈæljuː kɹiːˈeɪɾɪŋ æktˈɪvᵻɾiz əkˈɜːɹ ɪn kˈɑːmplɛks, ˌɪntɚdᵻpˈɛndənt ænd daɪnˈæmɪk ɹᵻlˈeɪʃənʃˌɪps bᵻtwˌiːn mˌʌltɪpəl sˈɛts ʌv ˈæktɚz.
These approaches are considered inadequate to address this new level of business complexity where value creating activities occur in complex, interdependent and dynamic relationships between multiple sets of actors.