ðə tʃˈænəl hæd ðə bˈækɪŋ ʌv sˈɛvɹəl ˌɪnfluːˈɛnʃəl nˈuː zˈiːləndɚz ɪnðə mjˈuːzɪk ˈɪndʌstɹi ɪŋklˈuːdɪŋ: ˈɛd sənt. dʒˈɑːn, pɹˈɛzɪdənt ænd sˌiːˌiːˈoʊ, wˈɔːɹnɚ mjˈuːzɪk ˌɔːstɹɐlˈeɪʒə; dˈɛniz hˈændlɪn, tʃˈɛɹmən ænd sˌiːˌiːˈoʊ, sˈoʊni bˌiːˌɛmdʒˈiː mjˈuːzɪk ˌɛntɚtˈeɪnmənt ɔːstɹˈeɪliə ænd nˈuː zˈiːlənd; ˈændi mˈɜːneɪn, sˌiːˌiːˈoʊ, dˈɔːn ɹˈeɪd ˌɛntɚtˈeɪnmənt; ænd lˈoʊkəl hˈɪphˈɑːp ˈɑːɹɾɪst sˈævɪdʒ.
The channel had the backing of several influential New Zealanders in the music industry including: Ed St. John, President and CEO, Warner Music Australasia; Denis Handlin, Chairman & CEO, Sony BMG Music Entertainment Australia & New Zealand; Andy Murnane, CEO, Dawn Raid Entertainment; and local hip-hop artist Savage.