bᵻlˈuː wʌz fˈaʊndᵻd ɪn tˈuː θˈaʊzənd fˈoːɹ baɪ fˈɪlmmˈeɪkɚ ɹˈiːd pˈæɡɪt æz ɐ bˈɑːɾəld wˈɔːɾɚ bˈɪznəs təbi ɐn ɛnvˌaɪɹənmˈɛntəli fɹˈɛndliɚɹ ɔːltˈɜːnətˌɪv tʊ ˈʌðɚ bˈɛvɚɹɪdʒᵻz ɔnðə mˈɑːɹkɪt.
Belu was founded in 2004 by film-maker Reed Paget as a bottled water business to be an environmentally friendlier alternative to other beverages on the market.