fɔːɹ ɛɡzˈæmpəl, ðeɪ ɹᵻlˈiːst ɐ sˈɪɹiz ʌv ɡˈeɪmz bˈeɪst ɚɹˈaʊnd ðə kˈʌmpəni mˈæskɑːt kˈʌθbɚt kˈʌθbɚt ɡoʊz dˈɪɡɪŋ, kˈʌθbɚt ɪnðə dʒˈʌŋɡəl, ɛtsˈɛtɹə..
For example, they released a series of games based around the company mascot Cuthbert (Cuthbert Goes Digging, Cuthbert in the Jungle, etc.).