ɪn tˈuː θˈaʊzənd θɹˈiː, ðə vˈɪlɪdʒ vˈɔɪs nˈoʊɾᵻd ɹˈeɪŋɡoʊld fɔːɹ "ðə bˈɛst mˈɑːɹkɪɾɪŋ kæmpˈeɪn kˈoʊˈɑːptɪŋ hˈɪpstɚ dɹˈɪŋkɪŋ hˈæbɪts."
In 2003, The Village Voice noted Rheingold for "the best marketing campaign co-opting hipster drinking habits."