ɪts fˈɜːst vˈɛntʃɚ wʌzɐ pˈɑːɹttˈaɪm mˈæstɚz dᵻɡɹˈiː fɔːɹ sˈiːnjɚɹ ˈɪndʌstɹi stˈæf; ðɪs kənsˈɪdɚd tɛknˈɑːlədʒi ænd mˈænɪdʒmənt æz ɐ jˈuːnɪfˌaɪd hˈoʊl, wɪð mˈɑːdʒuːlz tˈɔːt æɾə pˈɜːpəsbˈɪlt ɹˌɛzᵻdˈɛnʃəl sˈɛntɚ.
Its first venture was a part-time master's degree for senior industry staff; this considered technology and management as a unified whole, with modules taught at a purpose-built residential centre.