ɪt bɪɡˈæn æz ɐ kəmjˈuːnᵻɾi blˈɑːɡ fɔːɹ ˈeɪʒən ɐmˈɛɹɪkənz ˌɔn lˈaɪv dʒˈɜːnəl ænd lˈɑːntʃt ɪts ˈoʊn dəmˈeɪn ˌɔn mˈeɪ ˈeɪt, tˈuː θˈaʊzənd tˈuː.
It began as a community blog for Asian Americans on LiveJournal and launched its own domain on May 8, 2002.