ðə ɹˈeɪɾɪŋz hæd ɹᵻmˈeɪnd vˈɛɹi lˈoʊ ænd ˈædvɚtˌaɪzɪŋ sˈeɪlz nˈɛvɚ kˈɔːt ˈʌp, mˈiːnɪŋ ðæt ˈæftənblˌædɪt sˈʌfɚd hˈɛvi lˈɔsᵻz fɹʌm bˈoʊθ tˌiːvˈiː sˈɛvən ænd ðə fɹˈiː nˈuːzpeɪpɚ pˈʌŋkt ˌɛsˈiː.
The ratings had remained very low and advertising sales never caught up, meaning that Aftonbladet suffered heavy losses from both TV7 and the free newspaper Punkt SE.