ðə kˈʌmpəni wʌz kwˈɪk tə ɹˈɛkəɡnˌaɪz ðə mjˈuːzɪk kˌeɪpəbˈɪlᵻɾiz ʌvðɪ ætˈɑːɹɹi ˌɛstˈiː ænd ɐmˈiːɡə ænd wɛnt ɪn pɹədˈʌkʃən ʌv mjˈuːzɪk sˈæmplɚz sˈʌtʃ ɐz "mˈæstɚ sˈaʊnd" ænd "ˈɑːməz", ðə lˈæɾɚ ʌvwˈɪtʃ wʌz fˈiːtʃɚd ˌɔn ɐ pˈɔːlə ˈæbdʊl mjˈuːzɪk vˈɪdɪoʊ, wˌɪtʃ wˈʌn ˌɛmtˌiːvˈiːz mjˈuːzɪk vˈɪdɪoʊ ʌvðə jˈɪɹ ɐwˈɔːɹd.
The company was quick to recognise the music capabilities of the Atari ST and Amiga and went in production of Music Samplers such as "MasterSound" and "Amas", the latter of which was featured on a Paula Abdul music video, which won MTV's Music Video of the year award.