ðə pɹˈaɪs ɪz ɹˈaɪt jˈuː.ˈɛs. ɡˈeɪm ʃˈoʊ, wˌɪtʃ jˈuːzd ðə tˈaɪɾəl fɹʌm nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː dˈæʃ nˈaɪntiːnhˈʌndɹɪd sˈɛvənti θɹˈiː ɔnðə dˈeɪtaɪm ʃˈoʊ ænd ɪn pɹˈɪnt ˈædz fɚðə nˈaɪttaɪm ʃˈoʊ ʌntˈɪl æt lˈiːst nˈaɪntiːnhˈʌndɹɪd sˈɛvənti fˈoːɹ
The Price Is Right (U.S. game show), which used the title from 1972-1973 on the daytime show and in print ads for the nighttime show until at least 1974