ɪt hɐz pɚtˈɪkjʊlɚɹ ˌæplɪkˈeɪʃənz ɪn ɹˈiːteɪl, wˌɛɹ mˈɜːtʃənts wˈɪʃ tʊ aɪdˈɛntᵻfˌaɪ ðə bˈɛst kˌɑːmbᵻnˈeɪʃən ʌv pɹˈaɪs ænd pɹəmˈoʊʃən tʊ ɐtʃˈiːv dɪzˈaɪɚd sˈeɪlz, ɡɹˈoʊs mˈɑːɹdʒɪn, ˈɪnvəntˌoːɹi ɔːɹ mˈɑːɹkɪt ʃˈɛɹ ɑːbdʒˈɛktɪvz.
It has particular applications in retail, where merchants wish to identify the best combination of price and promotion to achieve desired sales, gross margin, inventory or market share objectives.