ðæt wʌz ˈɔːlsoʊ dˈuː mˈeɪnli tə ðə ɡɹˈoʊɪŋ pˌɑːpjʊlˈæɹᵻɾi ʌv ɹᵻdˈɛ ɹˈɛkɚdz doʊmˈɪŋɡoʊ ɛspɪtˈækjʊlɚ ænd tə ðə ɡɹˈoʊθ ʌv pˈeɪ tˌiːvˈiː ɪn bɹɐzˈɪl ænd æz wˈɛl æz ˌɛsbˌiːtˈiːz pɹoʊɡɹˈɑːmə sˈɪlvɪˌoʊ sˈæntoʊz, wˌɪtʃ ɪz ˈɔːlsoʊ ɹᵻkˈoːɹdᵻd wɪð ɐ lˈaɪv stˈuːdɪˌoʊ ˈɔːdiəns.
That was also due mainly to the growing popularity of Rede Record's Domingo Espetacular and to the growth of Pay TV in Brazil and as well as SBT's Programa Silvio Santos, which is also recorded with a live studio audience.