ɪnˈɪʃəli kˈɔːlɪŋ ðə nˈuː kˈʌmpəni "ɹˈuːdə" ɐ pˈoːɹtmɐntˌoʊ fɔːɹ ɹˈuːdɑːlf dˈæslɚ, ɪt wʌz sˈuːn tʃˈeɪndʒd tʊ ɪts pɹˈɛzənt nˈeɪm ʌv pˈuːmə.
Initially calling the new company "Ruda" (a portmanteau for Rudolf Dassler), it was soon changed to its present name of Puma.