ɪt wʌz lˈɔŋ səspˈɛktᵻd ðætðə pˈeɪpɚ wʌz lˈuːzɪŋ mˈʌni, bˌʌt æz ðə nˈʌmbɚɹ ʌv pˈeɪdʒᵻz ɪŋkɹˈiːst fɹʌmðɪ ɚɹˈɪdʒɪnəliplˈænd sˈɪkstiːn tə twˈɛntifˈoːɹ, ænd ˈɔfən ˈiːvən mˈoːɹ ˌʌp tə fˈoːɹɾi, ðə pˈʌblɪʃɚz ɪnsˈɪstᵻd ðætðə nˈuːzpeɪpɚz ɛkspˈændɪŋ sˈaɪz wʌzɐ sˈaɪn ʌv stɹˈɔŋ dᵻmˈænd fɹʌm ˈædvɚtˌaɪzɚz.
It was long suspected that the paper was losing money, but as the number of pages increased from the originally-planned sixteen to twenty-four, and often even more (up to 40), the publishers insisted that the newspaper's expanding size was a sign of strong demand from advertisers.