ðə fˈɜːm ʌv kˈeɪ.dʒˈiː. lˈuːk ænd kˈʌmpəni wˌɪtʃ wʌz tʃˈɛɹd baɪ sˌɜː kˈɛnəθ lˈuːk, ðə pɹˈɛzɪdənt ʌvðə vɪktˈoːɹiən fˈʊtbɔːl lˈiːɡ vˌɑːləntˈɪɹd tə mˌeɪk ðə bˈædʒᵻz, ænd baɪ dʒuːlˈaɪ nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɛvən, fˈaɪv,sˈɪkshˈʌndɹɪd ʌv ðˌɛm hɐdbɪn sˈoʊld.
The firm of K.G. Luke and Company – which was chaired by Sir Kenneth Luke, the president of the Victorian Football League – volunteered to make the badges, and by July 1967, 5,600 of them had been sold.