wˌɛn nˈæt kˈɪŋ kˈoʊl bɪkˌeɪm ðə fˈɜːst mˈeɪdʒɚ blˈæk ˌɛntɚtˈeɪnɚ tə hˈoʊst ɐ tˈɛlᵻvˌɪʒən ʃˈoʊ, ˈædvɚtˌaɪzɚz stˈeɪd ɐwˈeɪ — bˌʌt nˌɑːt ɹˈeɪŋɡoʊld, ðə nˈuː jˈɔːɹk ɹˈiːdʒənəl spˈɑːnsɚ fɔːɹ kˈoʊlz ʃˈoʊ.
When Nat King Cole became the first major black entertainer to host a television show, advertisers stayed away — but not Rheingold, the New York regional sponsor for Cole's show.