ɪɾ ɪz ˈoʊnd baɪ kˈoʊstəl tˈɛlᵻvˌɪʒən bɹˈɔːdkæstɪŋ kˈʌmpəni, wˌɪtʃ meɪntˈeɪnz ɐ lˈoʊkəl mˈɑːɹkɪɾɪŋ ɐɡɹˈiːmənt ˌɛlˌɛmˈeɪ wɪð ˈælən mˈiːdiːə bɹˈɔːdkæstɪŋ, ˈoʊnɚɹ ʌv tuːpˈiːloʊlˈaɪsənst dˈuːəl ˌɛnbˌiːsˈiː slˈæʃ ˌeɪbˌiːsˈiː ɐfˈɪlɪˌeɪt dˌʌbəljˌuːtˌiːvˌiːˈeɪ tʃˈænəl nˈaɪn, fɚðə pɹəvˈɪʒən ʌv sˈɜːʔn̩ sˈɜːvɪsᵻz.
It is owned by Coastal Television Broadcasting Company, which maintains a local marketing agreement (LMA) with Allen Media Broadcasting, owner of Tupelo-licensed dual NBC/ABC affiliate WTVA (channel 9), for the provision of certain services.