ðɪ ˈɛɹiə ɪz kˈæɹɪktɚɹˌaɪzd baɪ tˈɪps ænd pˈɪts ʌv tʃˈaɪnə klˈeɪ mˈaɪnɪŋ bˌʌt sənt dˈɛnɪs vˈɪlɪdʒ ɪtsˈɛlf ɪz dˈɛzɪɡnˌeɪɾᵻd æn ˈaɪlənd sˈɛɾəlmənt wˌɪtʃ pɹɪvˈɛnts ɛŋkɹˈoʊtʃmənt baɪ ðə tʃˈaɪnə klˈeɪ ˈɪndʌstɹi.
The area is characterised by tips and pits of china clay mining but St Dennis village itself is designated an 'island settlement' which prevents encroachment by the china clay industry.