ɪnˈɪʃəli kənsˈiːvd baɪ ðə bˈiː. dˈʌbəljˌuː. wˈɛlz ɐsˌoʊsɪˈeɪʃən æz ðə ɹˈɑːkklɪf fˈɑːɹm ɪntˈɜːpɹɪtˌɪv ˈɛɹiə lˈeɪɾɚ kˈɔːld ðə bˈiː. dˈʌbəljˌuː. wˈɛlz hˈoʊm ænd ɪntˈɜːpɹɪtˌɪv ˈɛɹiə, ðə sˈaɪt ɪz jˈuːzd tʊ ˈɛdʒuːkˌeɪt ðə pˈʌblɪk ɐbˌaʊt bˈiː.dˈʌbəljˌuː. wˈɛlz ænd pɹəmˈoʊt hɪz kˌɑːnsɚvˈeɪʃən ˈɛθɪks.
Initially conceived by the B. W. Wells Association as the Rockcliff Farm Interpretive Area (later called the B. W. Wells Home and Interpretive Area), the site is used to educate the public about B.W. Wells and promote his conservation ethics.