ɪn nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi ˈeɪt ðə stˈeɪʃən tʃˈeɪndʒd ðɛɹ kˈɔːl lˈɛɾɚz tə dˌʌbəljˌuːbˌiːˌɛsˈɛsˌɛfˈɛm, fɔːɹ ɪts bɹˈændɪŋ æz "ðə bˈɔs nˈaɪnti sˈɛvən ˌɛfˈɛm", ænd bɪkˌʌm ɐ sˌiːˌeɪtʃˈɑːɹ stˈeɪʃən.
In 1988 the station changed their call letters to WBSS-FM, for its branding as "The Boss 97 FM", and become a CHR station.