ʃˈɑː bɪɡˈæn bɹˈɔːdkæstɪŋ ðə "ɹˈeɪdɪˌoʊ ˈeɪʒə" fˈɔːɹmæt ˌɔn dˈʌbəljˌuːtɹˈaɪ, ˈɛɹɪŋ ɐ vɚɹˈaɪəɾi ʌv fˈɪlmi ænd bˈɑːliwˌʊd mjˈuːzɪk, ɐlˈɔŋ wɪð tˈɔːk ɪn hˈɪndi ænd pʌndʒˈɑːbi.
Shah began broadcasting the "Radio Asia" format on WTRI, airing a variety of Filmi and Bollywood music, along with talk in Hindi and Punjabi.