ðə kˈʌmpəni hɐdbɪn ˈædɪŋ ðɪ ɪŋɡɹˈiːdiənt tə mˌeɪk ðə dˈoʊnʌts ɐpˈɪɹ mˈoːɹ bɹˈaɪtli wˈaɪt, wˌaɪl æz juː sˈoʊ hæd ɐlˈɛdʒd ðætðɪ ˈædᵻtˌɪv wʌzɐ nˌænoʊmətˈɪɹiəl wɪð ʌnnˈoʊn hˈɛlθ ɪfˈɛkts ðæt kʊd kˈɔːz dˈæmɪdʒ tə dˌiːˌɛnˈeɪ wɛn kənsˈuːmd.
The company had been adding the ingredient to make the donuts appear more brightly white, while As You Sow had alleged that the additive was a nanomaterial with unknown health effects that could cause damage to DNA when consumed.