ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɪks ɪɾ ˌɪntɹədˈuːst ɡˈeɪblɪŋɚz bˈɪɹ, wˈʌn ʌvðə fˈɜːst ɹᵻdˈuːst kˈælɚɹi bˈɪɹz, wˌɪtʃ wʌz bɹˈuːd jˈuːzɪŋ ɐ pɹˈɑːsɛs ɚɹˈɪdʒᵻnˌeɪɾᵻd baɪ kˈɛmɪst dˈɑːktɚ. hˈɜːʃ ɡˈeɪblɪŋɚɹ ʌv bˈɑːzəl, swˈɪtsɚlənd.
In 1966 it introduced Gablinger's Beer, one of the first reduced calorie beers, which was brewed using a process originated by chemist Dr. Hersch Gablinger of Basel, Switzerland.