ɪɾ ɪz ɐn ɪspˈɛʃəli ɪfˈɛktɪv tˈuːl wɪð ɹᵻlˈʌktənt ɹˈiːdɚz hˌuː nˈiːd ɐ hˈʊk bᵻfˌoːɹ ðeɪ wɪl ɪnvˈɛst ðɪ ˈɛnɚdʒi ˌɪntʊ ɹˈiːdɪŋ ɐ bˈʊk.
It is an especially effective tool with reluctant readers who need a hook before they will invest the energy into reading a book.