lˈɑːntʃt ɪn kəlˌæbɚɹˈeɪʃən wɪð dˌiːjˌuːbˈiː mˌæɡɐzˈiːn ɪn tˈuː θˈaʊzənd tˈuː, ðə lˈaɪn pɹˈɛzənts əfˈɪʃəli lˈaɪsənst vˈiəkəlz wɪð kˈʌstəm ɹˈɪmz, lˈoʊɚd ɹˈaɪd hˈaɪt ænd spˈɛʃəl ɪŋkˈɑːɹ ˌɛntɚtˈeɪnmənt sˈɪstəmz.
Launched in collaboration with DUB Magazine in 2002, the line presents officially licensed vehicles with custom rims, lowered ride height and special in-car entertainment systems.