hɪz nˈɪkneɪm wʌzɐ plˈeɪ ˌɔn wˈɜːdz bˈeɪst ɔnðə wˈɛlnˈoʊn mˈɪlkʃeɪksˈɜːvɪŋ ɹˈɛstɹɑːnt ʌvðə sˈeɪm nˈeɪm.
His nickname was a play on words based on the well-known milkshake-serving restaurant of the same name.