mˈuːvɪŋ əkɹˌɑːs tə ðə pˌiːdˌʌbəljˌuːˈɛl stˈuːdɪˌoʊz ɪn lˈʌndən, ðə hˈɪt fˈæktɚɹi, ðɛɹ səksˈɛs wʌz ʌnstˈɑːpəbəl fɔːɹ ˈɑːɹɾɪsts sˈʌtʃ ɐz ɹˈɪk ˈæstli, mˈɛl ænd kˈɪm, bˌænɐnɐɹˈɑːmə, pˈɛt ʃˈɑːp bˈɔɪz ænd kˈaɪli mˈɪnɑːɡ.
Moving across to the PWL Studios in London, 'The Hit Factory', their success was unstoppable – for artists such as Rick Astley, Mel & Kim, Bananarama, Pet Shop Boys and Kylie Minogue.