ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi, ɡɹˈoʊs tʃˈælɪndʒd ˈaɪəwəz sˈɪɾɪŋ ɡˈʌvɚnɚ, dʒˈɔːɹdʒ ˈeɪ. wˈɪlsən, ɪnðə ɹᵻpˈʌblɪkən pɹˈaɪmɚɹi, ɹˈʌnɪŋ wʌt nˈuːzpeɪpɚz kˈɔːld ˈeɪ "sˈaɪtʌnsˈiːn" kæmpˈeɪn.
In 1940, Gross challenged Iowa's sitting Governor, George A. Wilson, in the Republican primary, running what newspapers called a "sight-unseen" campaign.