ðə ʃˈeɪd ʌv pˈɜːpəl jˈuːzd baɪ dˈʌɹəm jˌuːnɪvˈɜːsᵻɾi ɪn ɪts kˈɔːɹpɚɹət bɹˈændɪŋ fɹʌm tˈuː θˈaʊzənd nˈaɪntiːn ɪz pˈæntoʊn tˈuːhˈʌndɹɪd fˈɪfti fˈaɪv sˈiː wɪððə dˈɪdʒɪɾəl tɹænslˈeɪʃənz: sˈiːmˈɪk: fˈɪfti wˈʌn, nˈaɪnti wˈʌn, zˈiəɹoʊ, θˈɜːɾi fˈoːɹ ænd ˌɑːɹdʒˌiːbˈiː: wˈʌnhˈʌndɹɪd fˈoːɹ, θˈɜːɾi sˈɪks, wˈʌnhˈʌndɹɪd nˈaɪn hˈɛks: sˈɪksti ˈeɪt θˈaʊzənd tˈuːhˈʌndɹɪd fˈoːɹɾi sˈɪks dˈiː.
The shade of purple used by Durham University in its corporate branding from 2019 is Pantone 255C with the digital translations: CMYK: 51, 91, 0, 34 and RGB: 104, 36, 109 (Hex: 68246D).