ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti nˈaɪn, oʊʃˈɔːnəsi stˈɑːɹɾᵻd nɛtfˈoʊlɪˌoʊ, ðə pˈɜːsənəl fˈʌnd kˈʌmpəni, tʊ ˈɔfɚɹ ˌɪndᵻvˈɪdʒuːəl ɪnvˈɛstɚz ðɪ ɐbˈɪləɾi tə bˈɪld ðɛɹ ˈoʊn daɪvˈɜːsᵻfˌaɪd poːɹtfˈoʊlɪˌoʊ ˌoʊvɚ ðɪ ˈɪntɚnˌɛt.
In 1999, O'Shaughnessy started Netfolio, The Personal Fund Company, to offer individual investors the ability to build their own diversified portfolio over the internet.