ðə kˈʌmpəni spˈɛʃəlˌaɪzᵻz ɪn ɐplˈaɪɪŋ hˈɑːɹd kˈoʊɾɪŋ tʊ ɐ wˈaɪd ɹˈeɪndʒ ʌv sˈʌbstɹeɪt mətˈɪɹiəlz jˈuːzɪŋ ɐ pˌiːvˌiːdˈiː pɹˈɑːsɛs fˈɪzɪkəl vˈeɪpɚ dˌɛpəzˈɪʃən.
The company specializes in applying hard coating to a wide range of substrate materials using a PVD process (Physical vapor deposition).