hiː dʒˈɔɪnd ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː wɛn ðə kˈʌmpəni, ðˈɛn nˈoʊn æz ˈɛl plˈʌs ˈɛm fˈuːdz, wɜːɹ ɐ smˈɔːl fˈuːd ɪmpˈoːɹɾɚ bˈeɪst ɪn lˈʌndən.
He joined in 1972 when the company, then known as L+M Foods, were a small food importer based in London.