fˈaʊndᵻd baɪ dʒˈæk ænd mˈeɪ lˈaɪ ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti nˈaɪn, dʒˈɑːdəz fˈɜːst tˈɔɪ wʌzɐ wˈʌn:twˈɛnti fˈoːɹ skˈeɪl dˈaɪkˈæst nˈaɪntiːnhˈʌndɹɪd fˈɪfti θɹˈiː ʃˌɛvɹəlˈeɪ tˈoʊ tɹˈʌk, pˈɑːɹt ʌv ðɛɹ θˈʌndɚ kɹˈʌʃɚ lˈaɪn.
Founded by Jack and May Li in 1999, Jada's first toy was a 1:24 scale die-cast 1953 Chevrolet tow truck, part of their Thunder Crusher line.