ˌɔn ˈeɪpɹəl wˈʌn ʌv ðæt jˈɪɹ, dˈʌbəljˌuːlˈʌv lˈɑːntʃt ɐ nˈuː sˈɛkənd dˈɪdʒɪɾəl sˈʌbtʃænəl təbi ðə mˈɑːɹkɪts ðɪs tˌiːvˈiː ɐfˈɪlɪˌeɪt.
On April 1 of that year, WLOV launched a new second digital subchannel to be the market's This TV affiliate.