ɪn ˈɔːɹdɚ tʊ ɪŋkɹˈiːs sˈeɪlz, bˈʊtʃɚ stˈɑːɹɾᵻd fˈoʊɾəɡɹˌæfɪŋ wɪð kˈʌlɚ fˈɪlm sˌoʊ hɪz ˈɪmɪdʒᵻz kʊd mˈætʃ ðɪ ˌævəkˈɑːdoʊ ɡɹˈiːn ʃˈæɡ kˈɑːɹpɪts ænd ɡˈoʊld kˈaʊtʃᵻz.
In order to increase sales, Butcher started photographing with color film so his images could match the avocado green shag carpets and gold couches.