ɪt wʌz fˈaʊndᵻd θɹuː ðə dʒˈɔɪnt ˈɛfɚts ʌv ˌeɪtˌiːˈaɪz kˈɛn nˈɪkəlsən ænd dˈaɪəmənd mˌʌltɪmˈiːdiːəz ɡlˈɛn kˈɔfmən.
It was founded through the joint efforts of ATI's Ken Nicholson and Diamond Multimedia's Glenn Coffman.