dʒˈɪm ˈoʊlsən ænd mˈɑːɹk θˈeɪɚ fˈaʊndᵻd ðə lˈeɪbəl ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti fˈaɪv tə pɹəmˈoʊt ɐkˈuːstɪk mjuːzˈɪʃənz hˌuː wɜː plˈeɪɪŋ ɪn nɔːɹθˈæmptən, mˌæsɐtʃˈuːsɪts.
Jim Olsen and Mark Thayer founded the label in 1995 to promote acoustic musicians who were playing in Northampton, Massachusetts.