ɐ tˈuː θˈaʊzənd fˈaɪv wˈeɪlz ˈɑːnlaɪn ˈɑːɹɾɪkəl ɹᵻpˈoːɹɾᵻd ˌɔn hˌaʊ ðə kˈʌntɹɪsˌaɪd ɐlˈaɪəns wɜːɹ ɐkjˈuːtli ɐwˈɛɹ ʌv ðɛɹ "hˈoːɹeɪ hˈɛnɹi" ˈɪmɪdʒ ænd ðæt ðeɪ wɜː vˈɛɹi kˈiːn tə tʃˈeɪndʒ ðɛɹ ˈɪmɪdʒ ænd hˌaʊ ðeɪ wɜː pɚsˈiːvd ɪn wˈeɪlz.
A 2005 Wales Online article reported on how the Countryside Alliance were acutely aware of their "Hooray Henry" image and that they were very keen to change their image and how they were perceived in Wales.