ðɪs stˈeɪʃən hæd ɐ ɹˈɪðmɪk kəntˈɛmpɚɹˌɛɹi hˈɪts fˈɔːɹmæt, sˈɪmɪlɚ tə ðæt ʌv ɐnˈʌðɚ fˈɔːɹmɚ mˈɛmfɪs stˈeɪʃən, pˈaʊɚ nˈaɪnti nˈaɪn.
This station had a rhythmic contemporary hits format, similar to that of another former Memphis station, Power 99.