ðə kˈɑːɹ ænd kˈʌmpəni wɜː lˈɑːntʃt ɐmˈɪd mˈʌtʃ fˈænfɛɹ, nˈæʃənəl pɹˈɛs ænd wɪð ðæt kˈʌntɹiz pɹˈaɪm mˈɪnɪstɚ tˈɛstdɹˈaɪvɪŋ ðə kˈɑːɹ ˌɔn nˈæʃənəl pɹˈaɪmtˈaɪm tˈɛlᵻvˌɪʒən.
The car and company were launched amid much fanfare, national press and with that country's Prime Minister test-driving the car on national prime-time television.