ðɪs fˈɜːst kəlˈɛkʃən ɪŋklˈuːdᵻd kˈɑːɹ hˈɔːɹnz ænd lˈæmps, lˈɛðɚɹ ˈoʊvɚkˌoʊts, ɡˈɑːɡəlz, pˈɪknɪk sˈɛts ænd tˈaɪmpiːsᵻz, wˌɪtʃ pɹəvˈaɪdᵻd ðə kˈʌmpəni wɪððə stɹˈæp lˈaɪn ʌv "ˈɛvɹɪθˌɪŋ bˌʌt ðə mˈoʊɾɚ".
This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, which provided the company with the strap line of "Everything But The Motor".