ˌɔn ˈeɪpɹəl tˈuː, nˈaɪntiːnhˈʌndɹɪd twˈɛnti θɹˈiː, ðə stˈeɪʃən fˈɜːst sˈaɪnd ˈɔn, ˈoʊnd baɪ ðə wˈʊdmɛn ʌvðə wˈɜːld lˈaɪf ɪnʃˈʊɹɹəns səsˈaɪəɾi, jˈuːzɪŋ ðə kˈɔːl sˈaɪn wˈoʊw.
On April 2, 1923, the station first signed on, owned by the Woodmen of the World life insurance society, using the call sign WOAW.