ðə tˈiːtʃɚɹ ʌvðə jˈɪɹ bɪkˌʌmz ɐ spˈoʊkspɚsən fɚðə lˈæŋɡwɪdʒ pɹəfˈɛʃən tʊ ɪŋkɹˈiːs ðə vˌɪzᵻbˈɪlᵻɾi ʌvðɪ ɪmpˈoːɹtəns ʌv lˈɜːnɪŋ lˈæŋɡwɪdʒᵻz ænd kˈʌltʃɚz tə ðə dʒˈɛnɚɹəl pˈʌblɪk.
The Teacher of the Year becomes a spokesperson for the language profession to increase the visibility of the importance of learning languages and cultures to the general public.