ðɪ ˌaɪˌɑːɹbˈiː plˈænd tʊ ɪnvˈɛst dˈɑːlɚ kæn θɹˈiː.twˈɛlv mˈɪliən ˌoʊvɚɹ ɐ θɹˈiːjˈɪɹ pˈiəɹɪəd tʊ ɪstˈæblɪʃ ðə kˌɑːmpətˈɪʃən æz pˈɑːɹt ʌvðə "tˈɪɹ tˈuː ɪnˈɪʃiətˌɪv", wˌɪtʃ ˈeɪmz tə pɹəmˈoʊt ɹˈʌɡbi ɪn kˈʌntɹiz wˌɛɹ ðə spˈoːɹt ɪz lˈɛs pˈɑːpjʊlɚ.
The IRB planned to invest $CAN3.12 million over a three-year period to establish the competition as part of the "Tier 2 initiative", which aims to promote rugby in countries where the sport is less popular.