ðə hˈaɪweɪ ɪz nˈoʊn lˈoʊkəli æz tɛksˈoʊmə pˈɑːɹkweɪ fɔːɹ mˈʌtʃ ʌv ɪts lˈɛŋθ, ɛksˈɛpt θɹuː sˌʌm pˈɑːɹts ʌv dˈɛnɪsən.
The highway is known locally as Texoma Parkway for much of its length, except through some parts of Denison.