ɹˈaʊt bɹˈændɪŋ wʌz dɪskəntˈɪnjuːd ɪn dʒuːlˈaɪ tˈuː θˈaʊzənd tˈɛn wɛn blˈækpuːl tɹˈænspoːɹt ˌɪntɹədˈuːst mˈeɪdʒɚ tʃˈeɪndʒᵻz tʊ ɪts bˈʌs nˈɛtwɜːk, ɹᵻplˈeɪst baɪ ɐ nˈuː lˈɪvɚɹi ʌv blˈæk ænd jˈɛloʊ.
Route branding was discontinued in July 2010 when Blackpool Transport introduced major changes to its bus network, replaced by a new livery of black and yellow.