ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi ðə ɡɹˈuːp lˈɑːntʃt ðɛɹ ˈɛvɹɪmən pɹˈɪnts skˈiːm wˌɛɹ pɹˈɪnts wɜː sˈoʊld tʃˈiːpli tə ðə mˈæsᵻz, ænd mˌeɪd ɐvˈeɪləbəl ɪn hˈaɪ stɹˈiːt ʃˈɑːps, ænd nˌɑːt ɪn ɡˈælɚɹiz.
In 1940 the group launched their Everyman Prints scheme where prints were sold cheaply to the masses, and made available in high street shops, and not in galleries.