fɹˈaɪ, hˌuː ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti nˈaɪn bɪkˌeɪm ˌɛdɪtˈoːɹɪəl dᵻɹˈɛktɚɹ ʌv ɡˈɑːlf mˌæɡɐzˈiːn æz wˈɛl æz skˈiː, wʌz dɹˈɪvən baɪ ðɪ aɪdˈiə ʌv kɹiːˈeɪɾɪŋ ɪn skˈiːɪŋ ðɪ ɪkwˈɪvələnt ʌv pˈɑːɹ ɪn ɡˈɑːlf.
Fry, who in 1969 became editorial director of Golf Magazine as well as SKI, was driven by the idea of creating in skiing the equivalent of par in golf.