mˈænɪdʒmənt kəmˈɪʃənd ɐ tˈiːm tʊ ɛɡzˈæmɪn ðə fɪnˈɑːmɪnən ænd kˈʌm ˌʌp wɪð ɐn ˈækʃən plˈæn, wˌɪtʃ bɪkˌeɪm ðɪ ˈɔːɹɡənˌaɪzɪŋ, mˈoʊɾᵻvˌeɪɾɪŋ, ænd ɪnˈɪʃɪˌeɪɾɪŋ ˈɛlɪmənts ʌv zˈiəɹoʊ dˈiːfɛkts.
Management commissioned a team to examine the phenomenon and come up with an action plan, which became the organizing, motivating, and initiating elements of Zero Defects.