bˌʌt ɪnðə nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z, æz kˈʌntɹi mjˈuːzɪk fˈænz ɪŋkɹˈiːsɪŋli tˈɜːnd tə ðɪ ˌɛfˈɛm dˈaɪəl, dˌʌbəljˌuːdʒˌiːtˌiːˈoʊ lˈɔst mˈɑːɹkɪt ʃˈɛɹ tʊ ˌɛfˈɛm kˈʌntɹi kəmpˈɛɾɪɾɚz sˈʌtʃ ɐz nˈaɪnti tˈuː.θɹˈiː dˌʌbəljˌuːdˌʌbəljˌuːkˌeɪˈeɪ.
But in the 1980s, as country music fans increasingly turned to the FM dial, WGTO lost market share to FM country competitors such as 92.3 WWKA.