wˈeɪ hɐz ɹᵻvˈiːld ðˈæt, wˌaɪl hiː ænd mə kˈeɪ ɑːɹ ðə kˈoʊˈoʊnɚz ʌvðə ɹᵻlˈɔːntʃt kˈʌmpəni, ðeɪ hæv ɐdˈɑːptᵻd ðə bˈɪznəs mˈɑːdəl ðæt ðeɪ lˈɜːnt ʌv fɹʌm tɜːnˈæski dˈʊɹɹɪŋ hɪz tˈaɪm ɹˈʌnɪŋ ðə fˈɜːst fˈeɪz ʌvðə kˈʌmpəni.
Way has revealed that, while he and McKay are the co-owners of the relaunched company, they have adopted the business model that they learnt of from Ternasky during his time running the first phase of the company.