ðɪ ɚɹˈɪdʒɪnəl kˈɑːnsɛpt ʌvðə sˈaɪt wʌz tə kəmbˈaɪn mˌæɡɐzˈiːnstˈaɪl ˌɛdɪtˈoːɹɪəl kˈɑːntɛnt sˈʌtʃ ɐz nˈuːz ænd ɹᵻvjˈuːz wɪð ɐn ˌɪntɚɹˈæktɪv ˈɑːnlaɪn ɡˈeɪmɪŋ kəmjˈuːnᵻɾi, ɛkspˈændɪŋ əpˌɑːn ðə səksˈɛs ʌv sˌiːˌɛsˌɛnzˈiː baɪ ɪŋkˈoːɹpɚɹˌeɪɾɪŋ fˈoːɹəmz, ɡˈeɪm sˈɜːvɚz, tˈʊɹnəmənts ænd kˌɑːmpətˈɪʃənz fɚɹɚ ɹˈeɪndʒ ʌv dˈɪfɹənt ɡˈeɪmz.
The original concept of the site was to combine magazine-style editorial content such as news and reviews with an interactive online gaming community, expanding upon the success of CSNZ by incorporating forums, game servers, tournaments and competitions for a range of different games.