ðɪ ɐnˈaʊnsmənt wʌz pɹɪzˈɛntᵻd ɪnðə fˈɔːɹm əvə fˈaɪvmˈɪnɪt, twˈɛnti ˈeɪtsˈɛkəndlˈɔŋ vˈɪdɪoʊ, fˈiːtʃɚd ˌɔn tˈoʊni hˈɔːks wˈɛbbˈeɪst "ɹˈaɪd tʃˈænəl", wˌɪtʃ wʌz fˈɪlmd ænd ˈɛdɪɾᵻd baɪ hˈæbɪtˌæt kˈoʊfaʊndɚ dʒˈoʊ kæstɹˈuːtʃi.
The announcement was presented in the form of a 5-minute, 28-second-long video, featured on Tony Hawk's web-based "RIDE Channel", which was filmed and edited by Habitat cofounder Joe Castrucci.