dᵻɹˈɛktᵻd baɪ stˈuːɚt pˈeɪdʒ, ðə vˈɪdɪoʊ wʌz fˈɪlmd ɪnðə wˈɛstfiːld fɹˈiːzɪŋ kˈʌmpəni ænd kˈɛlæks mˈiːt pˈækɚz ɪn ˈɔːklənd ænd ɪŋklˈuːdᵻd ɡɹˈæfɪk fˈʊɾɪdʒ ʌv lˈæmz bˌiːɪŋ slˈɔːɾɚd ænd kˈʌt ˈʌp, kəntɹˈæstᵻd wɪð fˈʊɾɪdʒ ʌv lˈæmz ɪn ɐ fˈiːld.
Directed by Stuart Page, the video was filmed in the Westfield Freezing Company and Kellax meat packers in Auckland and included graphic footage of lambs being slaughtered and cut up, contrasted with footage of lambs in a field.