baɪ ðɪ ˈɜːli nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z, wˈɪtmɑːɹks ˈɜːnɪŋz bɪɡˈæn tə dˈiːkɹiːs dˈuː tə kəntˈɪnjuːd ɪnvˈɑːlvmənt ɪn ʌnpɹˈɑːfɪɾəbəl kˈæɾɪɡɚɹiz aʊtsˈaɪd ʌv dʒˈuːəlɹi.
By the early 1990s, Witmark's earnings began to decrease due to continued involvement in unprofitable categories outside of jewelry.