ðɛɹ mˈɪʃən wʌz ænd stˈɪl ɪz ɹˈuːɾᵻd ɪnðə bᵻlˈiːf ðætðə jˈuːs ʌv ˈɪndiən ænd ɪndˈɪdʒənəs pˈiːpəl æz æθlˈɛɾɪk mˈæskɑːts ɪz dˌiːhjˈuːmənˌaɪzɪŋ tə ðə nˈeɪɾɪv ɐmˈɛɹɪkən ɹˈeɪs æz ɪt pɚpˈɛtʃuːˌeɪts nˈɛɡətˌɪv kɑːnətˈeɪʃənz ænd ɪnˈækjʊɹət stˈɛɹɪˌoʊtaɪps.
Their mission was and still is rooted in the belief that the use of Indian and indigenous people as athletic mascots is dehumanizing to the Native American race as it perpetuates negative connotations and inaccurate stereotypes.