ɪn sɛptˈɛmbɚ tˈuː θˈaʊzənd sˈɛvən, ˌiːˌɛspˌiːˈɛn θɹˈiːhˈʌndɹɪd sˈɪksti.kˈɑːm ʃˈɪftᵻd ɐwˈeɪ fɹʌm ˌɔndᵻmˈænd kˈɑːntɛnt sˈʌtʃ ɐz stˈuːdɪˌoʊ ʃˈoʊz ænd ʃˈɪftᵻd təwˈɔːɹd plˈeɪsɪŋ "ˈɛmfəsɪs ˌɔn lˈaɪv ᵻvˈɛnts".
In September 2007, ESPN360.com shifted away from on-demand content such as studio shows and shifted toward placing "emphasis on live events".