ɪn wˈʌn pɹəmˈoʊʃən ðeɪ kɹiːˈeɪɾᵻd ðə fˈɪkʃənəl kˈæɹɪktɚ ɹᵻnˈeɪ ˈælbɚt ʃˈæleɪ ænd pɹəmˈoʊɾᵻd hˌɪm æz ðə kɹiːˈeɪɾɚɹ əvə nˈuː tˈaɪpfeɪs ʃˈæleɪ.
In one promotion they created the fictional character René Albert Chalet and promoted him as the creator of a new typeface Chalet.