ðə tʃˈænəl wʌz tə pɹəvˈaɪd bˈɪznəs nˈuːz fɹʌm blˈuːmɜːɡ ɪŋklˈuːdɪŋ ɐ dˈeɪli fˈaɪv ˌeɪˈɛm tˈɛn ˌeɪˈɛm sˈɪməlkˌæst, ˌɪndᵻpˈɛndənt mˈuːvɪz ænd mˈaɪnɚ spˈoːɹts tʊ ˈɛnɪwˌʌn wɪð ɐ fɹˈiːvjuː ɹᵻsˈiːvɚ.
The channel was to provide business news from Bloomberg (including a daily 5am-10am simulcast), independent movies and minor sports to anyone with a Freeview receiver.