ˌɔn ðæt dˈeɪt, æt mˈɪdnaɪt, kˌeɪdʒˌeɪzˌiːwˈaɪ lˈɑːntʃt ɪts nˈuː fˈɔːɹmæt, bɹˈændᵻd æz nˈaɪnti θɹˈiː.sˈɛvən ðə bˈʊl, ænd ɐsˈuːmd ðə kˈɔːl sˈaɪn kˌeɪbˌiːbˌiːˈɛl fɹʌm ɪts sˈɪstɚ stˈeɪʃən æt wˈʌnhˈʌndɹɪd sˈɪks.θɹˈiː ˌɛfˈɛm.
On that date, at midnight, KJZY launched its new format, branded as 93.7 The Bull, and assumed the call sign KBBL from its sister station at 106.3 FM.