dʒˈæɹɪt tˈɜːnd ðə "hˈɛp kˈæt" lˈæŋɡwɪdʒ ˈælən hæd jˈuːzd tʊ ɐ jˈʌŋɡɚ dᵻɹˈɛkʃən, stˈeɪdʒɪŋ sˈɑːk hˈɑːp dˈænsᵻz, ɹoʊtˈeɪɾɪŋ mˈoːɹ ɹˈɑːkɐbˌɪli ænd ɹˈɑːk ænd ɹˈoʊl ˌɪntʊ ðə blˈuːz slˈæʃ ˈɑːɹ ænd bˈiː plˈeɪlɪst, ænd jˈuːzɪŋ sˈɛkʃuːəli sədʒˈɛstɪv fɹˈeɪzᵻz ɪnðə pɹˈɑːdʌkt ˈædvɚtˌaɪzmənts.
Jarrett turned the "hep cat" language Allen had used to a younger direction, staging sock hop dances, rotating more rockabilly and rock and roll into the blues/R&B playlist, and using sexually suggestive phrases in the product advertisements.