dˈʊɹɹɪŋ ðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z, wˈɪkz ˈædᵻd ɐ sˈɛkəndɚɹi ɐfˌɪlɪˈeɪʃən wɪð jˌuːpˌiːˈɛn; ɪn tˈuː θˈaʊzənd, nɔːɹθwˈɛst bˈɔːt dˈʌbəljˌuː tˈɛn sˌiːˈoʊ tʃˈænəl tˈɛn, tʃˈeɪndʒd ɪts kˈɔːl lˈɛɾɚz tə dˌʌbəljˌuːbˌiːpˌiːˈɛnˌɛlpˈiː, ænd mˈuːvd jˌuːpˌiːˈɛn pɹˈoʊɡɹæmɪŋ ðˈɛɹ.
During the late 1990s, WICZ added a secondary affiliation with UPN; in 2000, Northwest bought W10CO (channel 10), changed its call letters to WBPN-LP, and moved UPN programming there.