hiː wʌz kənsˈɜːnd ɐbˌaʊt wʌt wʌz ðˈɛn ðə mˈoʊstli wˈaɪndɪŋ tˈuːlˈeɪn hˈaɪweɪ θˈɜːɾi θɹˈiː fɹʌm tˈʌlsə tʊ ˈɑːɹkənsˌɔː, ænd sˈɛldəm mˈɪst ɐ bɹˈɔːdkæst ɑːpɚtˈuːnᵻɾi tə sˈeɪ ðˈæt “wiː nˈiːd tə dˈuː sˈʌmθɪn bˈaʊt ðɪs hˈaɪweɪ θˈɜːɾi θɹˈiː.”
He was concerned about what was then the mostly winding 2-lane Highway 33 from Tulsa to Arkansas, and seldom missed a broadcast opportunity to say that “we need to do somethin’ ‘bout this Highway 33.”