ɪn nˈaɪntiːnhˈʌndɹɪd twˈɛnti fˈaɪv ˈæftɚ ðə dˈɛθ ʌv hɪz fˈɑːðɚ, ðə kˈʌmpəni wʌz fˈɔːɹmd ˌɪntʊ ɐ lˈɪmɪɾᵻd kˈʌmpəni pˈɑːɹtnɚʃˌɪp wɪð dʒˈɔːɹdʒ kˈɛnɪŋ ʌv klˈeɪ kɹˈɔs ænd bɪkˌeɪm ɹˈiːv ænd kˈɛnɪŋ lˈɪmɪɾᵻd.
In 1925 after the death of his father, the company was formed into a limited company partnership with George Kenning of Clay Cross and became Reeve and Kenning Ltd.