ðə stˈeɪʃən wʌz ɚɹˈɪdʒɪnəli ˈɑːpɚɹˌeɪɾᵻd baɪ lˈeɪkʃoːɹ bɹˈɔːdkæstɪŋ, wˌɪtʃ wʌz ˈoʊnd baɪ nˈoʊɾᵻd mˌɑːntɹɪˈɔːl ɹˈeɪdɪˌoʊ dʒˈɜːnəlˌɪst ɡˈoːɹd sˈɪŋklɛɹ dʒˌeɪˈɑːɹ. ðə sˈʌn ʌv tɚɹˈɑːntoʊ ɹˈeɪdɪˌoʊ slˈæʃ tˌiːvˈiː dʒˈɜːnəlˌɪst ɡˈoːɹdən sˈɪŋklɛɹ.
The station was originally operated by Lakeshore Broadcasting, which was owned by noted Montreal radio journalist Gord Sinclair Jr. (the son of Toronto radio/TV journalist Gordon Sinclair).