nˈɪkəlz wɛnt ˌɔn tə nˈoʊt ðˈæt, wˌaɪl ðə tˈiːm hæd ɐ nˈʌmbɚɹ ʌv aɪdˈiəz tə dʒˈɛnɚɹˌeɪt ɹˈɛvənˌuː, ðeɪ wʊd biː ɛkspˈɛnsɪv ænd ɹˈɪski tʊ ˈɪmplɪmənt.
Nichols went on to note that, while the team had a number of ideas to generate revenue, they would be expensive and risky to implement.