ðə fˈɜːst ɪz ɪts fˈoʊkəs ˌɔn lɪŋɡwˈɪstɪk kəmjˌuːnɪkˈeɪʃən æz ðə bˈeɪsɪs fɔːɹ ˌʌndɚstˈændɪŋ wʌt əkˈɜːz ɪn ˌɪnfɚmˈeɪʃən sˈɪstəmz.
The first is its focus on linguistic communication as the basis for understanding what occurs in information systems.