ˌɑːpɚɹˈeɪʃənz wɜːɹ ˈiːðɚ ɹᵻbɹˈændᵻd æz sˈɪɾi sˈaɪtsiːɪŋ, ɔːɹ ɐbsˈoːɹbd ˌɪntʊ ɛɡzˈɪstɪŋ ˈɑːpɚɹˌeɪɾɚz wˌɛɹ ɡˈaɪd fɹˈaɪdeɪ hɐdbɪn ɐ dᵻɹˈɛkt kəmpˈɛɾɪɾɚ.
Operations were either rebranded as City Sightseeing, or absorbed into existing operators where Guide Friday had been a direct competitor.