ðə swˈɪtʃ ɡˈeɪv ðə dˈɛlmɑːɹvə pənˈɪnsjʊlə mˈɑːɹkɪt nˌɑːt ˈoʊnli ɪts fˈɜːst fˈʊltˈaɪm ˌɛnbˌiːsˈiː ɐfˈɪlɪˌeɪt, bˌʌt ˈɔːlsoʊ ɪts fˈɜːst mˈeɪdʒɚ nˈɛtwɜːk ɐfˈɪlɪˌeɪt bˈeɪst ɪn dˈɛlɐwˌɛɹ ðə mˈɑːɹkɪts ˈʌðɚ nˈɛtwɜːk ɐfˈɪlɪˌeɪts ɚɹˈɪdʒᵻnˌeɪt fɹʌm ænd ɑːɹ lˈaɪsənst tə sˈɔːlsbɹi, mˈɛɹɪlˌænd—ɪŋklˈuːdɪŋ ˌeɪbˌiːsˈiː ɐfˈɪlɪˌeɪt dˌʌbəljˌuːˌɛmdˌiːtˈiː ænd sˌiːbˌiːˈɛs slˈæʃ fˈɑːks ɐfˈɪlɪˌeɪt dˈʌbəljˌuːbˈɑːktˌiːvˈiː.
The switch gave the Delmarva Peninsula market not only its first full-time NBC affiliate, but also its first major network affiliate based in Delaware (the market's other network affiliates originate from and are licensed to Salisbury, Maryland—including ABC affiliate WMDT and CBS/Fox affiliate WBOC-TV).