ɪt mˌeɪks jˈuːs ʌv ɪts sˈɜːtʃ ˈɛndʒɪn tɛknˈiːk wˌɪtʃ ɑːɹ ðɪ ɐnˈæləsˌɪs ænd kˌæɾɪɡɚɹᵻzˈeɪʃən ʌvðə mˈoʊst pˈɑːpjʊlɚ wˈɜːdz ɔːɹ fɹˈeɪzᵻz ɔnðɪ ˈɪntɚnˌɛt.
It makes use of its search engine technique which are the analysis and categorization of the most popular words or phrases on the Internet.