ɪnðə nˈaɪntiːnhˈʌndɹɪd fˈɪfti z, hiː stˈʌdid ˈædvɚtˌaɪzɪŋ æt ðɪ ɪkˈoʊl dˈɛs ˈɑːɹts ɐplɪkˈeɪz ʌv bˈoʊn, ɪnðə bˈɜːɡʌndi ɹˈiːdʒən.
In the 1950s, he studied advertising at the Ecole des Arts Appliqués of Beaune, in the Burgundy region.