haʊˈɛvɚ, ɐ sɛptˈɛmbɚ sˈɪkstiːn, tˈuː θˈaʊzənd tˈɛn, ˈɑːɹɾɪkəl ɪn bˈɪznəs wˈiːk"kˈiːpɪŋ pˈæbst blˈuː ɹˈɪbən kˈuːl"mˈɛnʃənd ðætðə jˈʌŋ ˈoʊnɚz ʌv pˈæbst ɑːɹ ˈɔːlsoʊ plˈænɪŋ ˌɔn ɹᵻvˈaɪvɪŋ ˈʌðɚ "dˈɛd" bɹˈændz ðeɪ hæv ðə ɹˈaɪts tuː, ɪŋklˈuːdɪŋ ɹˈɛd wˈaɪt ænd blˈuː bˈɪɹ.
However, a September 16, 2010, article in Business Week ("Keeping Pabst Blue Ribbon Cool") mentioned that the young owners of Pabst are also planning on reviving other "dead" brands they have the rights to, including Red White & Blue Beer.