ˌɛstˌiːvˈiː bᵻlˈiːvd ðɪs wʊd ɛnʃˈʊɹ vjˈuːɚz ɪn bˈoʊθ ðə sˈɛntɹəl bˈɛlt ænd ðə nˈɔːɹθ ʌv skˈɑːtlənd bˌiːɪŋ ɐwˈɛɹ ʌvðɪ ˈɪʃuːz wˌɪtʃ ɐfˈɛkt ˈiːtʃ pˈɑːɹt ʌv skˈɑːtlənd.
STV believed this would ensure viewers in both the central belt and the north of Scotland being aware of the issues which affect each part of Scotland.