ðə bˈʊk stˈɑːɹts ˈɔf baɪ stˈeɪɾɪŋ ðæt nˈuː tʃˈælɪndʒᵻz ɪn pɹˈɑːdʌkt dɪvˈɛləpmənt ɹᵻkwˈaɪɚɹ ɐdˈæptɪv, nˌɑːt æntˈɪsɪpətˌoːɹi, pɹˈɑːdʒɛkt mˈænɪdʒmənt.
The book starts off by stating that new challenges in product development require adaptive, not anticipatory, project management.