ˈiːvən ðˌoʊ ðə θɹˈiː kˈeɪbəl kˈʌmpəniz ɪn ˈɪzɹiːəl mˈæɾæv, tˈɛvəl ænd ˈæɹətsˌeɪ zˈæhæv sˈɔːt tə kəmpˈiːt wɪððə sˈæɾəlˌaɪt kˈʌmpəni baɪ slˈæʃɪŋ pɹˈaɪsᵻz, ðə səbskɹˈaɪbɚ bˈeɪs ɡɹˈuː dˈuː tə ðə nˈuː sˈɜːvɪsᵻz ðæt jˈɛs ˈɔfɚd, æz wˈɛl æz ðə lˈæk ʌv kˈeɪbəl kˈʌvɚɹɪdʒ ɪn mˈɛni ɹˈʊɹɹəl ˈɛɹiəz.
Even though the three cable companies in Israel - Matav, Tevel and Arutzei Zahav - sought to compete with the satellite company by slashing prices, the subscriber base grew due to the new services that Yes offered, as well as the lack of cable coverage in many rural areas.