ðə kˈʌmpəni wʌz ɪstˈæblɪʃt baɪ kˈɑːɹloʊ mˈæɹæzi wɪð sˈʌnz sˌɛɹɐfˈiːnoʊ ænd mˈɑːɹɹɪˌoʊ ænd ɛmplˈɔɪiːz fɹʌmðə ðˈɛn bˈæŋkɹʌpt kˌæɹəzˈɪɹiə tˈʊɹɹɪŋ ʌv mɪlˈæn.
The company was established by Carlo Marazzi (with sons Serafino and Mario) and employees from the then bankrupt Carrozzeria Touring of Milan.