ðə bˈæŋk ʌv kɛntˈʌki ɐɡɹˈiːd tə kˈʌvɚ tˈɛn pɚsˈɛnt ʌvðə kˈɔst ʌvðɪ ɚɹˈiːnə, ˌʌp tə dˈɑːlɚ sˈɪks mˈɪliən, ɪn ɛkstʃˈeɪndʒ fɔːɹ nˈeɪmɪŋ ɹˈaɪts.
The Bank of Kentucky agreed to cover 10% of the cost of the arena, up to $6 million, in exchange for naming rights.