ɪn nˈaɪntiːnhˈʌndɹɪd fˈɪfti sˈɛvən, kˈæbɚɹˌeɪ sˈɪŋɚ wˈɪm sˈɑːnɪvˌɛld ˌɔn ɹˈeɪdɪˌoʊ lˈʌksəmbˌɜːɡ sˈʌŋ ðə kˈʌmpəniz fˈɜːst dʒˈɪŋɡəl "ˈoʊm dˈɑːn ðə sˈiːsˈiːlˈaɪəən".
In 1957, cabaret singer Wim Sonneveld on Radio Luxembourg sung the company's first jingle "ome Daan the Si-Si-liaan".