ɹˈæfən ɹˈæfnsən, ðə nˈuː tʃˈiːf ɛɡzˈɛkjuːtˌɪv ʌvðə mˈɪs ˈaɪslənd kˈɑːntɛst, "ɪn hˈoʊps ʌv daɪvˈɜːsᵻfˌaɪɪŋ ðə fˈiːld ʌv kəntˈɛstənts bᵻjˌɔnd ðə stˌætʃuːˈɛsk blˈɑːnd wɪð stɹˈaɪkɪŋ blˈuː ˈaɪz ðæt hɐz bɪkˌʌm ðɪ aɪslˈændɪk stˈɛɹɪˌoʊtaɪp", sˈɛd "ðɛɹ ɪz nˈoʊ mˈɪs ˈaɪslənd stˈɛɹɪˌoʊtaɪp..."
Rafn Rafnsson, the new chief executive of the Miss Iceland contest, "in hopes of diversifying the field of contestants beyond the statuesque blonde with striking blue eyes that has become the Icelandic stereotype", said "There is no Miss Iceland stereotype..."