vˈɪvɪdˌeɪɾə ɪz ɐ tɚɹˈɑːntoʊbˈeɪst nˌɑːtfɔːɹpɹˈɑːfɪt ɹᵻsˈɜːtʃ ˌɔːɹɡɐnᵻzˈeɪʃən ðæt pɹəvˈaɪdz ˈɪmpækt ænd mˈɑːɹkɪɾɪŋ dˈeɪɾə ˌɔn pɹˈɪnt mˈiːdiːɚ ɹˈiːdɚʃˌɪp ɪn kˈænədə.
Vividata is a Toronto-based not-for-profit research organization that provides impact and marketing data on print media readership in Canada.