ðɪ ɪmˈɜːdʒəns ʌvðə kˈʌlt mˈuːvmənt kˌoʊɪnsˈaɪdᵻd wɪð tɹˈɛndz ɪnðə nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z təwˈɔːɹdz ɹˈaɪpɚ fɹˈuːt ænd wˈaɪnz wɪð bˈɪɡɚ ænd mˈoːɹ kˈɑːnsəntɹˌeɪɾᵻd flˈeɪvɚz.
The emergence of the cult movement coincided with trends in the 1990s towards riper fruit and wines with bigger and more concentrated flavors.