bɪkˈʌz ɪɾ ɪz stˈɪl ɐ nˈuː fˈiːld, ɐθˈɔɹᵻtˌeɪɾɪv dˈeɪɾə ɔnðə bˈɛnɪfˌɪts ʌv dᵻmˈænd ˌɑːptɪmᵻzˈeɪʃən ɪz nˌɑːt wˈaɪdli ɐvˈeɪləbəl, ɔːlðˈoʊ səplˈaɪɚz ˈɔfɚ kˈeɪs stˈʌdiz ʌv ˈɜːli ɐdˈɑːptɚz wˌɪtʃ klˈeɪm ɹˈæpɪd ɹᵻtˈɜːn ˌɔn ɪnvˈɛstmənt, ɪspˈɛʃəli ɪnðɪ ˌɑːptɪmᵻzˈeɪʃən ʌvðə tˈaɪmɪŋ ænd lˈɛvəl ʌv pɹˈaɪs mˈɑːɹkdaʊnz.
Because it is still a new field, authoritative data on the benefits of demand optimization is not widely available, although suppliers offer case studies of early adopters which claim rapid return on investment, especially in the optimization of the timing and level of price markdowns.