ðə kæmpˈeɪn wʌz fˈaʊndᵻd æɾə kˈɑːnfɹəns ɪn dʒoʊhˈænzbɜːɡ, sˈaʊθ ˈæfɹɪkə ɪn lˈeɪt tˈuː θˈaʊzənd fˈoːɹ ænd əfˈɪʃəli lˈɑːntʃt æt ðə wˈɜːld sˈoʊʃəl fˈoːɹəm ɪn bɹɐzˈɪl ˌɔn wˈʌn dʒˈænjuːˌɛɹi tˈuː θˈaʊzənd fˈaɪv.
The campaign was founded at a conference in Johannesburg, South Africa in late 2004 and officially launched at the World Social Forum in Brazil on 1 January 2005.