ɐ ɹˌæʃənələzˈeɪʃən ʌvðə kˈʌmpəniz pɹˈɑːdʌkts tˈʊk plˈeɪs ænd ɐ fˈɑːɹ ɡɹˈeɪɾɚ dᵻɡɹˈiː ʌv spˌɛʃələzˈeɪʃən wʌz ˌɪntɹədˈuːst.
A rationalisation of the company's products took place and a far greater degree of specialisation was introduced.