sˌʌm bˈɪɹz hæv hæd nˈeɪmz ɐsˈoʊsɪˌeɪɾᵻd wɪððə plˈænt, ɪn wˈʌn kˈeɪs ɹɪzˈʌltɪŋ ɪn ɐ nˈeɪm bˌiːɪŋ bˈænd, ænd jˈuːzɪŋ ðə nˈʌmbɚ fˈoːɹhˈʌndɹɪd twˈɛnti ɪn ɪntˈɜːnəl mətˈɪɹiəlz ænd ɛkstˈɜːnəl ˈædvɚtˌaɪzɪŋ.
Some beers have had names associated with the plant, in one case resulting in a name being banned, and using the number 420 in internal materials and external advertising.