haʊˈɛvɚ, ɪn ˈɔːɹdɚ tə ɹˈiːtʃ ðɪ ɛntˈaɪɚ mˈɑːɹkɪt, dˌʌbəljˌuːbˌiːpˌiːˈɛnˌɛlpˈiː wʌz sˈɪməlkˌæst ˌɔn wˈɪkztˌiːvˈiːz sˈɛkənd dˈɪdʒɪɾəl sˈʌbtʃænəl fˈoːɹɾi.tˈuː, wˌɪtʃ ᵻvˈɛntʃuːəli bɪkˌeɪm ɪts pˈɜːmənənt ˌoʊvɚðɪˈɛɹ kˈɑːnduːˌɪt.
However, in order to reach the entire market, WBPN-LP was simulcast on WICZ-TV's second digital subchannel (40.2), which eventually became its permanent over-the-air conduit.