wˈɛst ˈiːlɪŋ hɐz ɐ fjˈuːmˌoːɹ ɹˈiːteɪl ˈaʊtlɛts sˈɪmɪlɚ tə ðoʊz ɪn ˈiːlɪŋ bɹˈɔːdweɪ, bˌʌt ɪŋkɹˈiːsɪŋli sˈɪns ðə nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z, ɪt hɐz bɪɡˈʌn tə dˈɪfɚ fɹʌm ˈiːlɪŋ bɹˈɔːdweɪ ɪnðə tˈaɪps ʌv ʃˈɑːps ðˌɐɾɪt ˈɔfɚz.
West Ealing has a few more retail outlets similar to those in Ealing Broadway, but increasingly since the 1990s, it has begun to differ from Ealing Broadway in the types of shops that it offers.