"dˈʌzənt ɹˈiəli mˈæɾɚ" bɪkˌeɪm ðə fˈɜːst ʌv dᵻɹˈɛktɚ dʒˈoʊsəf kˈɑːnz vˈɪdɪoʊz tʊ ɪŋkˈoːɹpɚɹˌeɪt fjˌuːtʃɚɹˈɪstɪk dʒˌæpənˈiːz ˈɪmɪdʒɹi; ˈɔːlsoʊ bˌiːɪŋ ɐmˌʌŋ ðə tˈɛn mˈoʊst ɛkspˈɛnsɪv vˈɪdɪoʊz ɪn hˈɪstɚɹi.
"Doesn't Really Matter" became the first of director Joseph Kahn's videos to incorporate futuristic Japanese imagery; also being among the ten most expensive videos in history.