ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti nˈaɪn, bɹˈʌk fˈaʊndᵻd ˈɪstɑː spˈoːɹt ʌv kˈeɪfˈɑːɹ ˌɛsˈeɪtʃmˌɛɹɪˈɑːhuː, tˌɛl ɐvˈiːv ænd hɐz sˈɜːvd æz ðɛɹ tʃˈiːf ɛɡzˈɛkjuːtˌɪv ˈɑːfɪsɚ.
In 1999, Bruck founded ISTAA Sport of Kfar Shmaryahu, Tel Aviv and has served as their Chief Executive Officer.