ɪɾ ɚɹˈoʊz fɹʌm hɜːɹ ˈɪntɹɛst ɪn ɹᵻsˈɜːtʃɪŋ ðə lˈæst ɹˈɛstɪŋ plˈeɪsᵻz ʌv sɪɡnˈɪfɪkənt kˈæɹɪktɚz fɹʌm hˈɪstɚɹi; ʃiː hɐz sˈɛd ðˈæt "lˈʌndən sˈɛmɪtˌɛɹiz hæv ðə mˈoʊst ˈɪntɹɛstɪŋ pˈiːpəl ænd ðæt nˈɔːɹθ lˈʌndən hɐz mˈoːɹ ˈɪntɹɛstɪŋ dˈɛd pˈiːpəl pɜː skwˈɛɹ mˈaɪl ðɐn ˈɛnɪwˌɛɹ ɪnðə wˈɜːld".
It arose from her interest in researching the last resting places of significant characters from history; she has said that "London cemeteries have the most interesting people and that north London has more interesting dead people per square mile than anywhere in the world".