ðə ɡɹˈuːp pɹəmˈoʊts ˈɛθɪkəl, tʃˈɔɪsbˈeɪst səlˈuːʃənz θɹuː lˈɑːbɪɪŋ, kæmpˈeɪnɪŋ ænd ɐwˈɛɹnəsɹˈeɪzɪŋ.
The group promotes ethical, choice-based solutions through lobbying, campaigning and awareness-raising.