ðə mˈænɪdʒmənt ʌvðə blˈuː kɹˈɔs blˈuː ʃˈiːld tˈaʊɚ fɹˈiːkwəntli ʃˈoʊz ɪts səpˈoːɹt fɔːɹ hˈɛlθ kˈɛɹ ˈɪʃuːz, lˈoʊkəl ᵻvˈɛnts, ʃᵻkˈɑːɡoʊ spˈoːɹts, ænd tʃˈæɹᵻɾiz baɪ ɚɹˈeɪndʒɪŋ tə hæv ɐpɹˈoʊpɹɪət mˈɛsɪdʒɪŋ dɪsplˈeɪd æt nˈaɪt ɔnðə sˈaʊθ fəsˈɑːd ʌvðə bˈɪldɪŋ fˈeɪsɪŋ ɡɹˈænt pˈɑːɹk.
The management of the Blue Cross Blue Shield Tower frequently shows its support for health care issues, local events, Chicago sports, and charities by arranging to have appropriate messaging displayed at night on the south facade of the building facing Grant Park.