ˌɛnˌɛssˈiː bɹˈændɪŋ wʌz stˈændɚd nˈɛtwɜːk sˈaʊθ ˈiːst lˈɛɾɚɹɪŋ ænd dɪzˈaɪn, bˌʌt wɪððə wˈɜːd "sˈaʊθ sˈɛntɹəl" ɪn dˈɑːɹk blˈuː ɹᵻplˈeɪsɪŋ ðə wˈɜːd "sˈaʊθ ˈiːst" ˌɔn lˈiːflɪts, plˈætfɔːɹmz ænd stˈɑːk.
NSC branding was standard Network SouthEast lettering and design, but with the word "SouthCentral" in dark blue replacing the word "SouthEast" on leaflets, platforms and stock.