ɪn tˈuː θˈaʊzənd fˈoːɹtiːn, tˈɛlᵻnɚ svˈɛɹaɪdʒ lˈɑːntʃt ðə dˈɪskaʊnt pɹɪpˈeɪd fˈoʊn flˈæŋkɚ bɹˈænd vˈɪmlə, mˈɛnt tə kəmpˈiːt ɐɡˈɛnst kəmvˈɪk, hˈeɪlbəp ænd hˈælən, dˈɪskaʊnt pɹɪpˈeɪd bɹˈændz ˈoʊnd baɪ tˈɛlᵻ tˈuː, tˈɛliə ænd θɹˈiː svˈɛɹaɪdʒ ɹᵻspˈɛktɪvli.
In 2014, Telenor Sverige launched the discount prepaid phone flanker brand Vimla, meant to compete against Comviq, Halebop and Hallon, discount prepaid brands owned by Tele2, Telia and 3 Sverige respectively.