lˈɪntʃ ɛkspˈændᵻd ðə kˈʌmpəni dˌɪstɹɪbjˈuːʃən mˈɑːdəl tʊ ɪŋklˈuːd hˈoʊlseɪl, ænd ɪn tˈuː θˈaʊzənd ɪlˈɛvən, ʃiː ɹˌiːlˈɑːntʃt ðə bᵻlˈuː bɹˈænd
Lynch expanded the company distribution model to include wholesale, and in 2011, she re-launched the Belu brand