ðə pɹˈoʊɡɹæm wʌz bˈækt wɪð ɐ nˈæʃənəl ˈædvɚtˌaɪzɪŋ kæmpˈeɪn wˌɪtʃ fˈiːtʃɚd ðɪ aɪkˈɑːnɪk mˈɪstɚ. ɡˈʊdɹɛntʃ, æz ðə hˈɛlpfəl mᵻkˈænɪk hˌuː kʊd fˈɪks wʌtˈɛvɚɹ ˈeɪld jʊɹ vˈiəkəl.
The program was backed with a national advertising campaign which featured the iconic Mr. Goodwrench, as the helpful mechanic who could fix whatever ailed your vehicle.