zˈiəɹoʊ dˈiːfɛkts sˈiːks tə dᵻɹˈɛktli ɹᵻvˈɜːs ðɪ ˈæɾɪtˌuːd ðætðə nˈʌmbɚɹ ʌv mɪstˈeɪks ɐ wˈɜːkɚ mˌeɪks dˈʌzənt mˈæɾɚ sˈɪns ɪnspˈɛktɚz wɪl kˈætʃ ðˌɛm bᵻfˌoːɹ ðeɪ ɹˈiːtʃ ðə kˈʌstəmɚ.
Zero Defects seeks to directly reverse the attitude that the number of mistakes a worker makes doesn't matter since inspectors will catch them before they reach the customer.