ɛksˈɛpt fɚɹə bɹˈiːf pˈiəɹɪəd ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z wɛn ðə stˈeɪʃən wʌz nˈoʊn æz "wˈʌnhˈʌndɹɪd θɹˈiː.sˈɛvən kjˌuːˌɛfˈɛm", ðə stˈeɪʃən wʌz kˈɔːld "kjˈuː wˈʌnhˈʌndɹɪd fˈoːɹ" fɔːɹ ˌoʊvɚ twˈɛnti jˈɪɹz.
Except for a brief period in the late 1980s when the station was known as "103.7 QFM", the station was called "Q104" for over 20 years.