ɪn mˈɛni kˈeɪsᵻz, ðə sˈɛntɚ wɪl sˈiːs tə jˈuːz "ðə mˈɔːl" nˈeɪm ænd bɹˈænd, ænd wɪl ˈɔfən swˈɪtʃ bˈæk tʊ ɪts pɹˈiːviəs pɹˈiː mˈɔːl aɪdˈɛntᵻɾi.
In many cases, the centre will cease to use "The Mall" name and brand, and will often switch back to its previous (pre Mall) identity.