fɹˈæntʃaɪzɪŋ bɪɡˈæn ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti sˈɪks, ˌʌndɚ ðə tˈaɪɾəl "ɪŋkɹˈɛdɪbəl sˈæmz" bˌʌt wʌz tʃˈeɪndʒd ɪn nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi wˈʌn tuː "fæntˈæstɪk sˈæmz" sˌoʊ ðˌɐɾɪt wʌz ˈiːziɚ tə sˈeɪ.
Franchising began in 1976, under the title "Incredible Sam's" but was changed in 1981 to "Fantastic Sams" so that it was easier to say.