ðə tˈaɪɾəl spˈɑːnsɚɹ ɪz hˈɑːndə, ɐ dʒˌæpənˈiːzbˈeɪst mˌænjuːfˈæktʃɚɹɚɹ ʌv ˈɔːɾəməbˌiəlz, tɹˈʌks, mˈoʊɾɚsˌaɪkəlz, skˈuːɾɚz, ænd ɹˈoʊbɑːts.
The title sponsor is Honda, a Japanese-based manufacturer of automobiles, trucks, motorcycles, scooters, and robots.