wɪðˌɪn mˈʌnθs, hiː ɡˈeɪv ˌʌp hɪz ɐpˈɔɪntɪv pˈoʊst tə ɹˈʌn ðɪ ˈædvɚtˌaɪzɪŋ kæmpˈeɪn ˈɛfɚts ɪnðə lˈæɾɚ mˈʌnθs ʌv bˈʊʃ ˌɛsˈɑːɹ.ˈɛs ɹˌiːᵻlˈɛkʃən kæmpˈeɪn bˈʊʃkˈiːl nˈaɪnti tˈuː æt ðə ɹᵻkwˈɛst ʌvðə pɹˈɛzɪdənt ænd hɪz tʃˈiːf ʌv stˈæf, dʒˈɪm bˈeɪkɚ.
Within months, he gave up his appointive post to run the advertising campaign efforts in the latter months of Bush Sr.'s re-election campaign (Bush-Quayle '92) at the request of the President and his Chief of Staff, Jim Baker.