mˈoʊst əv ðə pɹˈoʊɡɹæmɪŋ wʌz ˌɛmtˌiːvˈiː kɹiːˈeɪɾᵻd kəntˈɛnt ðæt hɐz lˈɪɾəl tə dˈuː wɪð mjˈuːzɪk pˈɪmp maɪ ɹˈaɪd, læɡˈuːnə bˈiːtʃ, fˈʊl tˈæŋk, ðə hˈɪlz, ɛtsˈɛtɹə., haʊˈɛvɚ mjˈuːzɪk vˈɪdɪoʊz wɜːɹ ˈɔfən ʃˈoʊn bᵻtwˌiːn ʃˈoʊz.
Most of the programming was MTV created content that has little to do with music (Pimp My Ride, Laguna Beach, Full Tank, The Hills, etc.), however music videos were often shown between shows.