mˈæk kˈɔːɹmæk kˈɔɪnd ðə tˈɜːm ænd jˈuːzd ɪɾ æz ðə tˈaɪɾəl ʌv hɜː tˈuː θˈaʊzənd ˈeɪt ˈɛseɪ tə dᵻskɹˈaɪb hɜː fˌɪləsˈɑːfɪkəl spˌɛkjʊlˈeɪʃən ɐbˌaʊt fˈɪlm, wˌɪtʃ ɪz sˈɪmɪlɚɹ ɪn sˌʌm ɹᵻspˈɛkts tə ðə pˈoʊststɹəktʃɚɹəlˌɪst fɪlˈɑːsəfi ʌv dɪzˈaɪɚ baɪ kəntˈɛmpɚɹˌɛɹi fɪlˈɑːsəfɚz dʒˈɪlz dᵻlˈuːz ænd fˈeɪlɪks ɡwɑːtˈɑːɹɹi.
MacCormack coined the term and used it as the title of her 2008 essay to describe her philosophical speculation about film, which is similar in some respects to the poststructuralist philosophy of desire by contemporary philosophers Gilles Deleuze and Félix Guattari.