ɹᵻspˈɑːndənts ɑːɹ skɹˈiːnd tʊ ɛnʃˈʊɹ ɪŋklˈuːʒən ʌv ˈæktʃuːəl kˈʌstəmɚz əvə wˈaɪd ɹˈeɪndʒ ʌv bˈɪznəstəkənsˈuːmɚ pɹˈɑːdʌkts ænd sˈɜːvɪsᵻz, ɪŋklˈuːdɪŋ dˈʊɹɹəbəl ɡˈʊdz, sˈɜːvɪsᵻz, nˈɑːndˈʊɹɹəbəl ɡˈʊdz, lˈoʊkəl ɡˈʌvɚnmənt sˈɜːvɪsᵻz, fˈɛdɚɹəl ɡˈʌvɚnmənt sˈɜːvɪsᵻz, ænd sˌoʊ fˈɔːɹθ.
Respondents are screened to ensure inclusion of actual customers of a wide range of business-to-consumer products and services, including durable goods, services, non-durable goods, local government services, federal government services, and so forth.