vˈɪvɪdˌeɪɾɚ ɹɪzˈʌltᵻd fɹʌm ɐ tˈuː θˈaʊzənd fˈoːɹtiːn mˈɜːdʒɚ bᵻtwˌiːn ðə pɹˈɪnt mˈɛʒɚmənt bjˈʊɹɹoʊ pˌiːˌɛmbˈiː ænd ðə nˈuːzpeɪpɚɹ ˈɔːdiəns dˈeɪɾəbˌæŋk ˌɛnˈeɪ dˈiːbˈæŋk.
Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audience Databank (NADbank).