wˌɛn plˈænz fɚðɪ ˈeɪ.ˈɛm. dʒˈɜːnəl ɛkspɹˈɛs wɜː ɹᵻvˈiːld ɪn sɛptˈɛmbɚ tˈuː θˈaʊzənd θɹˈiː, ðə dˈæləs mˈɔːɹnɪŋ nˈuːz pˈʌblɪʃɚɹ ˈeɪ. ˈeɪtʃ. bᵻlˈoʊ tˈʊk ˈækʃən ænd dɪzˈaɪnd ðɛɹ ˈoʊn fɹˈiː dˈeɪli nˈuːzpeɪpɚ, kˈɔːld kwˈɪk, wˌɪtʃ hˈɪt ðə stɹˈiːts tˈuː wˈiːks ˈɜːlɪɚ ðɐn ðə dʒˈɜːnəl ɛkspɹˈɛs.
When plans for the A.M. Journal Express were revealed in September 2003, The Dallas Morning News publisher A. H. Belo took action and designed their own free daily newspaper, called Quick, which hit the streets two weeks earlier than the Journal Express.