ɪn nˈaɪntiːnhˈʌndɹɪd θˈɜːɾi wˈʌn, ðə ɡɹˈæməfˌoʊn kˈʌmpəni mˈɜːdʒd wɪððə kəlˈʌmbiə ɡɹˈæfəfˌoʊn kˈʌmpəni tə fˈɔːɹm ᵻlˈɛktɹɪk ænd mjˈuːzɪkəl ˈɪndʌstɹiz lˈɪmɪɾᵻd ˌiːˌɛmˈaɪ.
In 1931, The Gramophone Company merged with the Columbia Graphophone Company to form Electric and Musical Industries Limited (EMI).