kæmpˈeɪn wˈɑːtʃdɑːɡ ɡɹˈuːps sˈʌtʃ ɐz ðə kæmpˈeɪn lˈiːɡəl sˈɛntɚ ænd dᵻmˈɑːkɹəsi twˈɛnti wˈʌn kɹˈɪɾɪsˌaɪzd ðə ɡɹˈuːps ɪnˈɪʃəl klˌæsɪfɪkˈeɪʃən æz ɐ nˈɑːnpɹˈɑːfɪt ˌɔːɹɡɐnᵻzˈeɪʃən, "bɪkˈʌz jˈuːnɪɾi zˈiəɹoʊ ˈeɪt mˌeɪks klˈɪɹ ðæt ɪts pɹˈɪnsɪpəl pˈɜːpəs ɪz tʊ ˈɪnfluːəns ðə tˈuː θˈaʊzənd ˈeɪt pɹˌɛzɪdˈɛnʃəl ᵻlˈɛkʃən".
Campaign watchdog groups such as The Campaign Legal Center and Democracy 21 criticized the group's initial classification as a non-profit organization, "because Unity08 makes clear that its principal purpose is to influence the 2008 presidential election".