fɔːɹ mˈʌtʃ ʌvðə fˈɜːst tˈuː dˈɛkeɪdz æz ɐ lˈoʊkəlifˈoʊkəst stˈeɪʃən, dˌʌbəljˌuːdʒˌiːsˌiːjˈuː aɪdˈɛntᵻfˌaɪd æz "tˌiːvˈiː θɹˈiː," ˈæftɚɹ ɪts loʊkˈeɪʃən ˌɔn mˈoʊst ˈɛɹiə kˈeɪbəl sˈɪstəmz; ðɪs wʌzɐ nˈɑːd tə ðɪ ɛksˈɛpʃənəli hˈaɪ pˌɛnɪtɹˈeɪʃən ʌv kˈeɪbəl ænd sˈæɾəlˌaɪt ɪn saʊθwˈɛst flˈɔːɹɪdə.
For much of the first two decades as a locally-focused station, WGCU identified as "TV 3," after its location on most area cable systems; this was a nod to the exceptionally high penetration of cable and satellite in Southwest Florida.