ɪnˈɪʃəli, ɡˈeɪmplɐnˌɛt wʌz ˈɑːpɚɹˌeɪɾᵻd ɪnfˈɔːɹməli æz ɐ nˈɑːnpɹˈɑːfɪt vˈɛntʃɚ səpˈoːɹɾᵻd baɪ ðə ɡˈeɪm zˈoʊn ɹˈiːteɪl bˈɪznəs.
Initially, Gameplanet was operated informally as a non-profit venture supported by the GameZone retail business.