ɪt wʌz ɪnˈɪʃɪˌeɪɾᵻd baɪ fˈʊtbɔːl ˈeɪdʒənt tˈɜːdʒ sˈɪmɑːnsən fɹʌm mˈoʊstɚ ænd pɹəfˈɛʃənəl fˈʊtbɔːlɚ kjˈɛɾɪl lˈʌvvɪk.
It was initiated by football agent Terje Simonsen (from Moster) and professional footballer Kjetil Løvvik.