zˈæɾɐɹˌeɪn ˈɔːlsoʊ jˈuːzd ɹˈeɪʃəl ɐpˈiːlz ɪn hɪz kæmpˈeɪn, tʃˈɑːɹdʒɪŋ ðæt mˈɔːɹɪsən plˈænd tə bˈɪld hˈaʊzɪŋ fɔːɹ ˈæfɹɪkən ɐmˈɛɹɪkənz ɪn lˈeɪkvjuː ænd dʒˈɛntəli ænd sˈɜːkjʊlˌeɪɾɪŋ fˈoʊɾəɡɹˌæfz ʌv mˈɔːɹɪsən wɪð blˈæk lˈiːdɚ ɹˈælf bˈʌntʃ.
Zatarain also used racial appeals in his campaign, charging that Morrison planned to build housing for African Americans in Lakeview and Gentilly and circulating photographs of Morrison with black leader Ralph Bunche.