ðə lˈeɪbəl fˈoʊkəs ʃˈɪftᵻd ˌoʊvɚ ðə pˈæst fjˈuː jˈɪɹz tə sˈaɪnɪŋ ˈækts fɹʌmðə mˈɑːdɚn ɹˈɑːk ænd mˈɛɾəl sˈiːn, ɐnˈaʊnsɪŋ ɐ hˈændfəl ʌv nˈuː sˈaɪnɪŋz ɪn tˈuː θˈaʊzənd twˈɛnti wˈʌn sˈʌtʃ ɐz bˌiːɪŋ æz ɐn ˈoʊʃən, ˈɛɡvən, nˈɑːvɪlˌɪsts ˌɛfˈɑːɹ, bᵻtɹˈeɪɪŋ ðə mˈɑːɹɾɚz, tˈɛn fˈɪfti sˈɪks, vˈɪlən ʌvðə stˈoːɹi, ˈæʃən ænd tɹˈuː nˈɔːɹθ.
The label focus shifted over the past few years to signing acts from the modern rock and metal scene, announcing a handful of new signings in 2021 such as Being as an Ocean, EGGVN, Novelists FR, Betraying the Martyrs, TEN56, Villain of the Story, Ashen and True North.