ɪn tˈuː θˈaʊzənd θɹˈiː, ðə kˈʌmpəni əbtˈeɪnd ðə ɹˈaɪts tə pˈʌblɪʃ ðə fɹˈɛntʃ vˈɜːʒən ʌvðə pˈɑːkeɪmən tɹˈeɪdɪŋ kˈɑːɹd ɡˈeɪm, wˌɪtʃ fˈɜːðɚ hˈɛlpt ɪn ðɛɹ sˈeɪlz aʊtɹˈiːtʃ.
In 2003, the company obtained the rights to publish the French version of the Pokémon Trading Card Game, which further helped in their sales outreach.