ðɛɹ fˈɜːst vˈɪdɪoʊ, "nˈɑːvəkˌeɪn fɚðə sˈoʊl", wʌz dᵻɹˈɛktᵻd baɪ mˈɑːɹk ɹˈoʊmeɪnək ænd ɡˈɑːɹnɚd sˈɛvɹəl nˌɑːmᵻnˈeɪʃənz fɔːɹ "vˈɪdɪoʊ ʌvðə jˈɪɹ".
Their first video, "Novocaine for the Soul", was directed by Mark Romanek and garnered several nominations for "Video of the Year".