dˌʌbəljˌuːˌɛnbˌiːˈeɪ pɹˈɛzɪdənt dˈɑːnə ˈɔːɹɛndɚ ænd dʒˈɑːn skˈɪpɚ, ˌiːˌɛspˌiːˈɛn vˈaɪs pɹˈɛzɪdənt fɔːɹ kˈɑːntɛnt, ɡˈeɪv nˈoʊ ɛɡzˈækt fˈɪɡjɚ bˌʌt sˈɛd ɪt wʌz wˈɜːθ "mˈɪliənz ænd mˈɪliənz ʌv dˈɑːlɚz".
WNBA president Donna Orender and John Skipper, ESPN vice president for content, gave no exact figure but said it was worth "millions and millions of dollars".