ðɪs ɪŋklˈuːdᵻd ɐ ʃˈɪft tə mˈoːɹ ᵻvˈɛnts ɪn lˈoʊkəl stˈoːɹz ðæt pɑːɹtˈɪsᵻpˌeɪt ɪnðə wˈɪzɚdz plˈeɪ nˈɛtwɜːk wɪð ˌɛfˌɛnˈɛm ˈædvɚtˌaɪzd æz "ðɪ ᵻvˈɛnt wˌɛɹ nˈuː plˈeɪɚz kæn ɐpɹˈoʊtʃ ðə ɡˈeɪm, ænd stˈɑːɹt bˈɪldɪŋ ðɛɹ kəmjˈuːnᵻɾi".
This included a shift to more events in local stores that participate in the Wizards Play Network with FNM advertised as "the event where new players can approach the game, and start building their community".