ˌɔn fˈɛbɹuːˌɛɹi tˈuː, tˈuː θˈaʊzənd tˈɛn, dˌʌbəljˌuːdˌʌbəljˌuːˈiː tʃˈɛɹmən vˈɪns mək mˈæhɑːn ɐnˈaʊnst ðæt ˌiːsˌiːdˈʌbəljˌuː wʊd biː ɡˌoʊɪŋ ˈɔf ðɪ ˈɛɹ ænd wʊd biː ɹᵻplˈeɪst wɪð ɐ nˈuː wˈiːkli pɹˈoʊɡɹæm ɪn ɪts slˈɑːt ɪnwˌɪtʃ mək mˈæhɑːn ɐnˈaʊnst æz "ɡɹˈaʊndbɹeɪkɪŋ, ɚɹˈɪdʒɪnəl ʃˈoʊ."
On February 2, 2010, WWE Chairman Vince McMahon announced that ECW would be going off the air and would be replaced with a new weekly program in its slot in which McMahon announced as "groundbreaking, original show."