sˈɪtnɚ bˌiːˌɛmdˈʌbəljˌuː wʌzðə fˈɜːst dˈiːlɚʃˌɪp ɪnðə jˌuːkˈeɪ tə mˈɑːɹkɪt ðɪ ˈælpɪnə bɹˈænd wɛn ɪt wʌz ɡˈɪvən ɐn ɛksklˈuːsɪv kˈɑːntɹækt ɪnðɪ ˈɜːli nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z.
Sytner BMW was the first dealership in the UK to market the Alpina brand when it was given an exclusive contract in the early 1980s.