hiː wʌz pɹˈoʊfaɪld ɪn ˈoʊpən ænd ʃˈʌt: ðə bˈeɪsmənt ˈɪntɚvjˌuːz, ænd ˈʌðɚ mˈeɪdʒɚ mˈiːdiːə, ɪŋklˈuːdɪŋ ɪn ɐn ɪkˈɑːnəmˌɪst fˈiːtʃɚ ɡɹˈæsɹuːts ˈɪnəvˌeɪɾɚ ɪn tˈuː θˈaʊzənd wˈʌn.
He was profiled in 'Open & Shut: The Basement Interviews', and other major media, including in an Economist Feature 'Grassroots Innovator' in 2001.