hɪz bˈʊk, wiːθˈɪŋk, ɛksplˈoːɹz ðə nˈuː fɪnˈɑːmɪnən ʌv mˈæs kɹiːˌeɪtˈɪvᵻɾi ɛɡzˈɛmplᵻfˌaɪd baɪ wˈɛb sˈaɪts sˈʌtʃ ɐz juː tˈuːb, wˌɪkipˈiːdiə ænd maɪ spˈeɪs.
His book, We-think, explores the new phenomenon of mass creativity exemplified by web sites such as YouTube, Wikipedia and MySpace.