ɪn tˈuː θˈaʊzənd fˈaɪv, stˈɑːɹz deɪbjˈuːd kˈʌŋ fˈoʊ wɛn ðə tʃˈænəl stˈɑːɹɾᵻd tʊ ˌɪntɹədˈuːs juːnˈiːk pɹˈoʊɡɹæmɪŋ tə kəmpˈiːt wɪð ɹˈaɪvəl pˈeɪ tˌiːvˈiː sˈɜːvɪsᵻz ˌeɪtʃbˌiːˈoʊ ænd ʃˈoʊtaɪm.
In 2005, Starz debuted Kung Faux when the channel started to introduce unique programming to compete with rival pay TV services HBO and Showtime.