ðɪ aɪdˈiə ɪz tʊ ɪŋkɹˈiːs dˈɛnsᵻɾi ænd ɛŋkˈɜːɹɪdʒ ðə dɪvˈɛləpmənt ʌv ʃˈɑːpɪŋ sˈɛntɚz ɐlˈɔŋ ˈɜːlz ænd ɹˈuːpɚt stɹˈiːts.
The idea is to increase density and encourage the development of shopping centres along Earles and Rupert streets.