ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn, ðə kˈʌmpəni ɐdˈɑːptᵻd ðə fɹˈæntʃaɪz mˈɑːdəl ʌv bˈɪznəs, wɪð ɐ stˈeɪɾᵻd ˈɛmfəsɪs ˌɔn lˈoʊkəlˌaɪzd pɹədˈʌkʃən fɔːɹ lˈoʊkəl tˈeɪsts.
In 1971, the company adopted the franchise model of business, with a stated emphasis on localized production for local tastes.