lˈeɪɾɚɹ ɪnðə sˈɛntʃɚɹi ðə nˈeɪm wʌz ˈɔːlsoʊ ɐplˈaɪd tə pɚfˈoːɹmənsᵻz jˈuːzɪŋ ɐ sˈiːkwəns ʌv ɪmpɹˈɛsɪv vˈɪʒuːəl ɪfˈɛkts tʊ ˌɛntɚtˈeɪn ænd ɪnfˈɔːɹm ɐn ˈɔːdiəns.
Later in the century the name was also applied to performances using a sequence of impressive visual effects to entertain and inform an audience.