æz pˈɑːɹt ʌvðə ɹᵻlˈɔːntʃ, stˈiːlbæk ˈædᵻd ɐn ˈɪmɪdʒ ʌvðə kˈɪŋkɑːɹdˌiːn lˈaɪthaʊs, ɐ bɹˈuːs kˈaʊnti lˈændmɑːɹk, tʊ ɪts pˈækɪdʒɪŋ.
As part of the relaunch, Steelback added an image of the Kincardine lighthouse, a Bruce County landmark, to its packaging.