ðə kɐnˈeɪdiən kæmpˈeɪn wˈɛbsaɪt ænd ɪts pˈʌblɪk sˈɜːvɪs mˈɛsɪdʒᵻz ɐpˈiːl tə səpˈoːɹɾɚz tə bˈaɪ ðə wˈaɪt bˈænd æz ɐ mˈiːnz ʌv fˈʌndɹˈeɪzɪŋ təwˈɔːɹd ɐtʃˈiːvɪŋ ðə kæmpˈeɪn ˈeɪmz: "baɪ wˈɛɹɪŋ ɪt juːl biː pˈɑːɹt ʌv mˌeɪk pˈɑːvɚɾi hˈɪstɚɹi, ɐ juːnˈiːk wˈɜːldwaɪd ˈɛfɚt tʊ ˈɛnd ɛkstɹˈiːm pˈɑːvɚɾi fɔːɹ ɡˈʊd.
The Canadian campaign website and its public service messages appeal to supporters to buy the White Band as a means of fund-raising toward achieving the campaign aims: "By wearing it you'll be part of Make Poverty History, a unique worldwide effort to end extreme poverty - for good.