hɪz mˈoʊst pɹˈɑːmɪnənt spˈɑːnsɚz wɜː ɹˈɔɪəl kɹˈaʊn hˈɛɹ dɹˈɛsɪŋ ˌʌnɹᵻlˈeɪɾᵻd tə ðə kˈoʊlə dɹˈɪŋk ænd bˈʌkliz ɹˈɛkɚd ʃˈɑːp, ɐ nˈæʃvɪlbˈeɪst mˈeɪlˈɔːɹdɚ bˈɪznəs.
His most prominent sponsors were Royal Crown Hair Dressing (unrelated to the cola drink) and Buckley's Record Shop, a Nashville-based mail-order business.