bˈoʊθ stˈeɪʃənz bɪɡˈæn kˈɔːlɪŋ ðɛmsˈɛlvz "tˈɔːk nˈaɪnti nˈaɪn.fˈaɪv," wɪðˌaʊt ˌɛni ɹˈɛfɹənsᵻz tə ðɪ ˌeɪˈɛm wˈʌn θˈaʊzənd sˈɛvənti fɹˈiːkwənsi ɛksˈɛpt fɔːɹ lˈiːɡəli mændˈeɪɾᵻd stˈeɪʃən aɪdˈɛntɪfɪkˈeɪʃən.
Both stations began calling themselves "Talk 99.5," without any references to the AM 1070 frequency except for legally mandated station identification).