ðə sˈoʊʃəl nˈeɪtʃɚɹ ʌv ɡˈeɪmz ænd ðə fˈæst ɡɹˈoʊθ ʌv mˈoʊbəl ɡˈeɪmɪŋ ɪn kˈʌntɹiz lˈaɪk dʒəpˈæn ɪnspˈaɪɚd hˌɪm tə stˈɑːɹt dʒˈæm sˈɪɾi.
The social nature of games and the fast growth of mobile gaming in countries like Japan inspired him to start Jam City.