ɪn ˈeɪpɹəl tˈuː θˈaʊzənd sˈɛvəntˌiːn, bˈɔɪɚɹ ɐnˈaʊnst ɪts fˈɜːst nˈuː pɹˈɑːdʌkt ɪn twˈɛnti fˈaɪvjˈɪɹz kˈɔːld dʒˈɪmi stˈɪks, ɐ blˈɛnd ʌv pɹˈɛtsəlz ænd pˈiːnʌt bˈʌɾɚɹ ɪn mˈɪlk tʃˈɑːklət, ɪn ɐ ɹˈæpɚ sˈɪmɪlɚ tə ðə vˈɪntɪdʒ mˈæloʊ kˈʌp ɹˈæpɚ.
In April 2017, Boyer announced its first new product in 25-years called Jimmie Stix, a blend of pretzels and peanut butter in milk chocolate, in a wrapper similar to the vintage Mallo Cup wrapper.