ɪz ɐ bɹˈænd kɹiːˈeɪɾᵻd baɪ nɪntˈɛndoʊ tə dᵻnˈoʊt ɡˈeɪmz ɔnðə nɪntˈɛndoʊ dˌiːˈɛs ænd wˈiːː ðæt ɑːɹ ɪntˈɛndᵻd tʊ ɐpˈiːl tʊ ɐ bɹˈɔːdɚɹ ˈɔːdiəns mˈeɪnli ɐdˈʌlts ænd ðɪ ˈɛldɚli ðɐn ðə tɹɐdˈɪʃənəl ɡˈeɪmɚ.
is a brand created by Nintendo to denote games on the Nintendo DS and Wii that are intended to appeal to a broader audience (mainly adults and the elderly) than the traditional gamer.