ðə kˈʌmpəni ɡoʊz tʊ ᵻlˈæbɚɹˌeɪt lˈɛŋθs tə pɹəmˈoʊt ɪts tˈaɪpfeɪsᵻz, ɪŋklˈuːdɪŋ kɹiːˈeɪɾɪŋ tʃˈɛɹz, pˈɪloʊz ænd vˈɛɹiəs ˈʌðɚɹ ˈaɪɾəmz ɪnspˈaɪɚd baɪ ðə tˈaɪpfeɪsᵻz ðeɪ sˈɛl.
The company goes to elaborate lengths to promote its typefaces, including creating chairs, pillows and various other items inspired by the typefaces they sell.