hˈɪtʃkɑːk hˈɛlpt dɪvˈaɪz ɐ pɹəmˈoʊʃənəl ænd mˈɑːɹkɪɾɪŋ skˈiːm fɔːɹ hɪz fˈɪlm ðæt ɪnsˈɪstᵻd ðæt kɹˈɪɾɪks wʊd nˌɑːt ɡɛt ɐdvˈæns skɹˈiːnɪŋz, ænd ðæt nˈoʊwˈʌn wʊd biː ɐdmˈɪɾᵻd ˌɪntʊ ðə θˈiəɾɚɹ ˈæftɚ ðə fˈɪlm hæd bɪɡˈʌn.
Hitchcock helped devise a promotional and marketing scheme for his film that insisted that critics would not get advance screenings, and that no one would be admitted into the theater after the film had begun.