ɚɹˈɪdʒɪnəli nˈoʊn æz kɹˈoʊŋk spˈoːɹts ˈɛntɚpɹˌaɪzᵻz, ɪt wʌz stˈɑːɹɾᵻd ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti nˈaɪn baɪ bˈɪznəsmən stˈæn kɹˈoʊŋk təbi ðə pˈɛɹənt kˈʌmpəni ʌv hɪz spˈoːɹts hˈoʊldɪŋz.
Originally known as Kroenke Sports Enterprises, it was started in 1999 by businessman Stan Kroenke to be the parent company of his sports holdings.