bˈɪɡ bˈɑːks stˈoːɹz sˈʌtʃ ɐz bˈɛst bˈaɪ, sˈɜːkɪt sˈɪɾi, tˈɔɪz "ˈɑːɹ" ˌʌs, dˈɪks spˈoːɹɾɪŋ ɡˈʊdz, ænd ˌɛmsˈiː spˈoːɹts kˈæptʃɚd ðɪ ᵻlɛktɹˈɑːnɪks, tˈɔɪ, ænd spˈoːɹts mˈɑːɹkɪts ɹᵻspˈɛktɪvli ænd mˈoːɹ ɪfˈɛktɪvli ðɐn wˈɪtmɑːɹk kˈʊd.
Big box stores such as Best Buy, Circuit City, Toys "R" Us, Dick's Sporting Goods, and MC Sports captured the electronics, toy, and sports markets respectively and more effectively than Witmark could.