fɹʌm ɐ kɹˈɪɾɪkəl pɚspˈɛktɪv, ðɪ ˌɔːɹɡɐnᵻzˈeɪʃən ʌv ɡˈeɪm plˈeɪ hˈɛlps ɛnʃˈʊɹ ðæt bˈoʊθ ðə kˈʌmpəni ænd ðə ɹˈiːteɪlɚ bˈɛnɪfˌɪt mˌɑːnɪtˈɛɹᵻli fɹʌm plˈeɪɚz ɪnvˈɑːlvmənt wˌaɪl ðə plˈeɪɚz nˈiːdz fɔːɹ θˈɪŋz ɑːɹ ˈɔːlsoʊ sˈæɾɪsfˌaɪd".
From a critical perspective, the organization of game play helps ensure that both the company and the retailer benefit monetarily from players' involvement while the players' 'needs' for things are also satisfied".