ðə pˈeɪpɚɹ ˈɔːlsoʊ tʃˈeɪndʒd ɪts lˈoʊɡoʊ, dɹˈɑːpɪŋ ðə mˈɛtɹoʊ ˌɪntɚnˈæʃənəldᵻɹˈaɪvd bɹˈændɪŋ tə ɹᵻflˈɛkt ɐ ɡˈoʊl ʌv "bɹˈɪŋɪŋ mˌɑːntɹɪˈɔːl tə mˌɑːntɹɪˈɔːlɚz".
The paper also changed its logo, dropping the Metro International-derived branding to reflect a goal of "bringing Montreal to Montrealers".