ðə tʃˈænəl wʌz kɹiːˈeɪɾᵻd ɪn tˈuː θˈaʊzənd slˈæʃ tˈuː θˈaʊzənd wˈʌn ænd pɹˈoʊɡɹæmd baɪ bɹˈuːs kˈɛli, ɐ vˈɛɾɚɹən ɹˈeɪdɪˌoʊ pɹˈoʊɡɹæm dᵻɹˈɛktɚ ænd mˈɔːɹnɪŋ dɹˈaɪv slˈæʃ ˌæftɚnˈuːn pˌɜːsənˈælᵻɾi.
The channel was created in 2000/2001 and programmed by Bruce Kelly, a veteran radio program director and morning drive/afternoon personality.