nˈaɪk bɪɡˈæn jˈuːzɪŋ ðə slˈoʊɡən dʒˈoʊɡə bənˈiːɾoʊ ɪn ɐ kæmpˈeɪn pɹɪsˈiːdɪŋ ðə tˈuː θˈaʊzənd sˈɪks fˈiːfə wˈɜːld kˈʌp ɪn ɐn ɐtˈɛmpt tə kˈɜːb plˈeɪɚz bᵻhˈeɪvjɚz ɔnðə pˈɪtʃ.
Nike began using the slogan Joga bonito in a campaign preceding the 2006 FIFA World Cup in an attempt to curb players' behaviours on the pitch.