ðə ʃᵻkˈɑːɡoʊ sˈʌntˈaɪmz wˈʌns dᵻskɹˈaɪbd ðɪ ˌædvɚtˈaɪzmənt æz "ɐn ɪndˈɛləbəl kəmˈɜːʃəl ˈɪmɪdʒ nˈoʊn tʊ ˈɔːlmoʊst ˌɛni tˈɛlᵻvˌɪʒən vjˈuːɚ.
The Chicago Sun-Times once described the advertisement as "an indelible commercial image known to almost any television viewer.