hɪz wˈɜːk ɔnðə mˈiːdiːə, lˈaɪk hɪz kəmjˈuːnᵻɾi stˈʌdiz, hɐz ɐ pˈɑːpjʊlˌɪst θˈiːm, ˈeɪmɪŋ tə lˈʊk æɾ ɐmˈɛɹɪkən səsˈaɪəɾi fɹʌmðə pɚspˈɛktɪv ʌvðə kˈʌntɹiz wˈɜːkɪŋ ænd lˈoʊɚ mˈɪdəl klˈæs mədʒˈɔːɹᵻɾi.
His work on the media, like his community studies, has a populist theme, aiming to look at American society from the perspective of the country's working and lower middle class majority.