ˈiːtʃ ˈɛpɪsˌoʊd ɛksplˈoːɹz ðə lˈænd, pˈiːpəl, pɹədˈʌkʃən, kˈʌmpəniz, kˈʌstəmz, tɹɐdˈɪʃənz, fˈuːd, ænd stˈoːɹiz kənˈɛktᵻd wɪððɪ ˌælkəhˈɑːlɪk bˈɛvɚɹɪdʒ ðˌæɾɚ ɹˈiːdʒən ɪz nˈoʊn fɔːɹ.
Each episode explores the land, people, production, companies, customs, traditions, food, and stories connected with the alcoholic beverage that a region is known for.