ðə nˈɔːɹθ sˈaʊθ ɹˈoʊd θɹuː ðə vˈɪlɪdʒ wʌz fˈɔːɹmɚli ðɪ ˌeɪ θɹˈiːhˈʌndɹɪd sˈɪksti θɹˈiː bˌʌt ðɪs wʌz daɪvˈɜːɾᵻd tə ðə nˈɔːɹθ ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z wɛn wˈaɪt hˈɔːɹs bˈɪznəs pˈɑːɹk wʌz dɪvˈɛləpt.
The north–south road through the village was formerly the A363 but this was diverted to the north in the late 1990s when White Horse Business Park was developed.