ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti, luːˈiːdʒi vˌɛɹənˈɛli fˈaʊndᵻd ðə vˌɛɹənˈɛli pˈʌblɪʃɪŋ hˈaʊs wɪð "ðə spəsˈɪfɪk ɑːbdʒˈɛktɪv ʌv θˈʌɹoʊli klˈæsᵻfˌaɪɪŋ ðɪ ɪmˈɛns nˈæʃənəl ɡˌæstɹənˈɑːmɪk ɪnhˈɛɹɪtəns ænd kəntɹˈɪbjuːɾɪŋ tə ðə hˈaɪʔn̩ɪŋ ʌv ɐwˈɛɹnəs ʌvðə tʊɹɹˈɪstɪk ɐpˈiːl ʌvðə lˈʌvliɪst kˈʌntɹi ɪnðə wˈɜːld".
In 1990, Luigi Veronelli founded the Veronelli publishing house with "the specific objective of thoroughly classifying the immense national gastronomic inheritance and contributing to the heightening of awareness of the touristic appeal of the loveliest country in the world".