ɪn nˈaɪntiːnhˈʌndɹɪd fˈɪfti wˈʌn, ˈɛlmɚ ðə bˈʊl wʌz əfˈɪʃəli tʃˈoʊzən təbi ðə mˈɑːɹkɪɾɪŋ sˈɪmbəl fɔːɹ ˈɔːl ɐdhˈiːsɪvz ɪnðə bˈoːɹdən lˈaɪn, ænd hɪz pˈoːɹtɹɪt hɐz ɐpˈɪɹd ˌɔn ˈɛlmɚz pˈækɪdʒɪŋ ˈɛvɚ sˈɪns.
In 1951, Elmer the Bull was officially chosen to be the marketing symbol for all adhesives in the Borden line, and his portrait has appeared on Elmer's packaging ever since.