ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɪks ðə kˈʌmpəni bɪkˌeɪm wˈʌn ʌvðə mˈɛni bɹˈɪɾɪʃ mˈoʊɾɚsˌaɪkəl kˈʌmpəniz fˈoːɹst ˌaʊɾəv bˈɪznəs baɪ dʒˌæpənˈiːz kˌɑːmpətˈɪʃən.
In 1966 the company became one of the many British motorcycle companies forced out of business by Japanese competition.