hiː pɹɪzˈɛntᵻd ɛɡzˈɛkjuːtˌɪvz æt ɹˈɛkɚd lˈeɪbəl bˌiːˌɛmdʒˈiː wɪð hɪz plˈænz tə sˈɪŋ ˌɔn tˈɑːp ʌv ˈiːst kˈoʊst ɹˈæp bˈiːts bˌʌt wʌz ɪnstˈɛd ɪntˈɜːpɹɪɾᵻd æz wˈɔntɪŋ tə mˌeɪk ɐ ɹˈɛɡiː ˈælbəm.
He presented executives at record label BMG with his plans to sing on top of East Coast rap beats but was instead interpreted as wanting to make a reggae album.