ðə ploʊɡstˈɪɹt məmˈoːɹɪəl wʌz dɪzˈaɪnd baɪ ˈeɪtʃ tʃˈæltən bɹˈædʃɔː, hˌuː ˈɔːlsoʊ dɪzˈaɪnd ðə kˈæmbɹaɪ məmˈoːɹɪəl ɪn fɹˈæns, ɐpˈɑːɹt fɹʌm tˈuː lˈɑːɹdʒ lˈaɪənz wˌɪtʃ wɜː kəmˈɪʃənd fɹʌmðə skˈʌlptɚ ɡˈɪlbɚt lˈɛdwɚd.
The Ploegsteert Memorial was designed by H Chalton Bradshaw, who also designed the Cambrai Memorial in France, apart from two large lions which were commissioned from the sculptor Gilbert Ledward.