ɪɾ ɪz dᵻɹˈɛktᵻd æt mˈoʊɾᵻvˌeɪɾɪŋ pˈiːpəl tə pɹɪvˈɛnt mɪstˈeɪks baɪ dɪvˈɛləpɪŋ ɐ kˈɑːnstənt, kˈɑːnʃəs dɪzˈaɪɚ tə dˈuː ðɛɹ dʒˈɑːb ɹˈaɪt ðə fˈɜːst tˈaɪm."
It is directed at motivating people to prevent mistakes by developing a constant, conscious desire to do their job right the first time."