ɪn tˈuː θˈaʊzənd fˈoːɹ, kɹˈoʊŋk lˈɑːntʃt hɪz ˈoʊn kəmpˈɛɾɪɾɚ tʊ ˌɛfˌɛsˈɛn ɹˈɑːki mˈaʊntɪn nˈaʊ nˈoʊn æz ˈeɪtiːəntˈiː spˈoːɹts nˈɛt ɹˈɑːki mˈaʊntɪn, ˈæltɪtˌuːd, ɐ nˈuː ɹˈiːdʒənəl spˈoːɹts nˈɛtwɜːk wˌɪtʃ bɪkˌeɪm ðɪ əfˈɪʃəl bɹˈɔːdkæstɚ fɔːɹ bˈoʊθ ʌv kɹˈoʊŋks tˈiːmz ˌɔn lˈɑːntʃ.
In 2004, Kroenke launched his own competitor to FSN Rocky Mountain (now known as AT&T SportsNet Rocky Mountain), Altitude, a new regional sports network which became the official broadcaster for both of Kroenke's teams on launch.