ɹᵻtˈɜːnɪŋ ˈæftɚ pɹəhɪbˈɪʃən, ðə bɹˈændz nˈeɪm ɐlˈoʊn wʊdhɐv bˌɪn ɐ sˈɛlɪŋ pˈɔɪnt, dˈʊɹɹɪŋ ðə pˌeɪtɹɪˈɑːɾɪk ɐmˈɛɹɪkən sˌɛnsəbˈɪlᵻɾiz ʌv wˈɜːld wˈɔːɹ ɹˌoʊmən tˈuː ænd ˈæftɚ.
Returning after Prohibition, the brand's name alone would have been a selling point, during the patriotic American sensibilities of World War II and after.