fɚɹə ʃˈɔːɹt tˈaɪm ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd sˈɛvənti z, ˈæftɚ ðə ɹˈeɪɾɪŋz səksˈɛs ʌv sˈɪmɪlɚlifˈɔːɹmæɾᵻd kˈeɪdˈeɪ, ðə kˈɔːl lˈɛɾɚz wɜː tʃˈeɪndʒd tə kˌeɪkˌeɪtˌiːtˈiː, "ðə kˈæt," ɪn ɐn ɐtˈɛmpt tə mˈɑːdɚnˌaɪz kˌeɪdʒˌiːˌɛfdʒˈeɪ ˈɪmɪdʒ.
For a short time in the late 1970s, after the ratings success of similarly-formatted KDAY, the call letters were changed to KKTT, "The Cat," in an attempt to modernize KGFJ's image.