haʊˈɛvɚ, fɹʌmðə nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi z ˈɑːnwɚd, jˌuːnɪvˈɜːsəl fˈeɪsd ɪŋkɹˈiːsɪŋ kˌɑːmpətˈɪʃən fɹʌm nˈɔːɾɪləs ænd ˈʌðɚ ɹˈaɪvəlz.
However, from the 1980s onward, Universal faced increasing competition from Nautilus and other rivals.