ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti wˈʌn, ðə mˈɑːɹtɪn kˈʌmpəniz ɔːɹlˈændoʊ flˈɔːɹɪdə fəsˈɪlᵻɾi ɛmbˈɑːɹkt ˌɔn ɐn ˈɛfɚt tʊ ɪŋkɹˈiːs kwˈɔlᵻɾi ɐwˈɛɹnəs ænd spəsˈɪfɪkli lˈɑːntʃt ɐ pɹˈoʊɡɹæm tə dɹˈaɪv dˌaʊn ðə nˈʌmbɚɹ ʌv dˈiːfɛkts ɪnðə pˈɜːʃɪŋ mˈɪsəl tə wˈʌn hˈæf ʌvðɪ ɐksˈɛptəbəl kwˈɔlᵻɾi lˈɛvəl ɪn hˈæf ɐ jˈɪɹz tˈaɪm.
In 1961, the Martin Company's Orlando Florida facility embarked on an effort to increase quality awareness and specifically launched a program to drive down the number of defects in the Pershing missile to one half of the acceptable quality level in half a year's time.