ðæt jˈɪɹ, ðə kˈʌmpəniz tʃˈɑːkəlˌæɾɪɹz ɛkspˈɛɹɪməntᵻd wɪð tʃˈɑːklət kˈʌvɚd mˈɑːɹʃmɐlˌoʊ, ɹɪzˈʌltɪŋ ɪn mˈæloʊ kˈʌps, ɐ kˈʌpʃˈeɪpt kˈændi kənsˈɪstɪŋ əvə wˈɪpt mˈɑːɹʃmɐlˌoʊ kɹˈiːm sˈɛntɚ kˈʌvɚd wɪð tʃˈɑːklət ɹᵻzˈɛmblɪŋ ɹˈiːsᵻz pˈiːnʌt bˈʌɾɚ kˈʌps, wˌɪtʃ wɜːɹ ˌɪntɹədˈuːst ɪn nˈaɪntiːnhˈʌndɹɪd twˈɛnti ˈeɪt.
That year, the company's chocolatiers experimented with chocolate covered marshmallow, resulting in Mallo Cups, a cup-shaped candy consisting of a whipped marshmallow creme center covered with chocolate (resembling Reese's Peanut Butter Cups, which were introduced in 1928).