sˈeɪlz wɜː nˌɪɹli ɛksklˈuːsɪvli vˈaɪə dᵻɹˈɛkt mˈɑːɹkɪɾɪŋ, ænd vˈɛdʒˈoʊmˈæɾɪk wʌz wˈʌn ʌvðə fˈɜːst pɹˈɑːdʌkts ɪf nˌɑːt ðə fˈɜːst tə bˈɛɹ ðə ɹˈɛdændwˈaɪt "æz sˈiːn ˌɔn tˌiːvˈiː" lˈoʊɡoʊ ɔnðə bˈɑːks.
Sales were nearly exclusively via direct marketing, and Veg-O-Matic was one of the first products (if not the first) to bear the red-and-white "As Seen on TV" logo on the box.