ˈɜːli stˈeɪdʒ ɪnvˈɛstɚz ɪn bᵻlˈuː ɪŋklˈuːdᵻd bˈɑːdi ʃˈɑːp kˈoʊfˈaʊndɚ ɡˈoːɹdən ɹˈɑːdɪk, ɛnvˌaɪɹənmˈɛntəlˌɪst bˈɛn ɡˈoʊldsmɪθ ænd hˈɛdʒ fˈʌnd mˈænɪdʒɚ, kɹˈɪs kˈuːpɚhˈoʊn.
Early stage investors in Belu included Body Shop co-founder Gordon Roddick, environmentalist Ben Goldsmith and hedge fund manager, Chris Cooper-Hohn.