ɪn nˈaɪntiːnhˈʌndɹɪd sˈɪksti fˈaɪv, ðə sˈiːbɜːɡ kˌɔːɹpɚɹˈeɪʃən ɐnˈaʊnst ðˌɐɾɪt wʌz ɪstˈæblɪʃɪŋ ɐ nˈuː mjˈuːzɪk pɚfˈoːɹməns ɹˈaɪts ˌɔːɹɡɐnᵻzˈeɪʃən tə kəmpˈiːt wɪð ɐskˈæp, bˌiːˌɛmˈaɪ, ænd sˈɛsæk.
In 1965, the Seeburg Corporation announced that it was establishing a new music performance rights organization to compete with ASCAP, BMI, and SESAC.