ɪts fˈoʊkəs ɪz ɔnðə bˈɛnɪfˌɪts ænd jˌuːɾɪlᵻzˈeɪʃən ʌv ˌɔːɾəmˈeɪʃən, ɹoʊbˈɑːɾɪks, ænd ˌɑːɹɾɪfˈɪʃəl ɪntˈɛlɪdʒəns ɪn ˈɔːɹdɚ tʊ ɪmpɹˈuːv ðə kwˈɔlᵻɾi, ɪfˈɪʃənsi, ænd ɹˈɛlᵻvəns ʌv lˈæbɹətˌɔːɹi ɐnˈæləsˌɪs.
Its focus is on the benefits and utilization of automation, robotics, and artificial intelligence in order to improve the quality, efficiency, and relevance of laboratory analysis.