ɪn tˈuː θˈaʊzənd sˈɛvən, kˈænən fˈaʊndᵻd ðə mˌɪniːˈæpəlɪsbˈeɪst pɹəmˈoʊʃən ˈɛf wˈʌn ˌɑːɹɹˌɛstˈiː ɹˈɛsəlɪŋ, wˌɪtʃ hˈoʊsts ɪts flˈæɡʃɪp "ɹˈɛsəlpˌæluːzə" ᵻvˈɛnts æt mˌɪniːˈæpəlɪs fˈɜːst ˈævənˌuː nˈaɪtklʌb.
In 2007, Cannon founded the Minneapolis-based promotion F1RST Wrestling, which hosts its flagship "Wrestlepalooza" events at Minneapolis' First Avenue nightclub.