ɪnðə lˈeɪt nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z ˈɑːɹθɐnˌeɪeɪk tˈɜːnd tə mjˈuːzɪk pɹəmˈoʊʃən wˈɜːkɪŋ fɔːɹ ˈɑːɹɾɪsts æz daɪvˈɜːs æz nˈɪtɪn sˈɔːhni, dʒˈʌdʒ dʒˈuːlz, mˈɑːs dˈɛf ænd ˈɛltən dʒˈɑːn ænd ɪt wʌz wˌaɪl wˈɜːkɪŋ fɚðə ɡɹˈaʊndbɹeɪkɪŋ ˈeɪʒən bˈiːts ɹˈɛkɚd lˈeɪbəl aʊtkˈæst ɹˈɛkɚdz hiː pɹəmˈoʊɾᵻd, ɐmˌʌŋst ˈʌðɚz bˈædmɑːɹʃ ænd ʃɹˈaɪz sˈaɪnz ˈælbəm.
In the late 1990s Arthanayake turned to music promotion working for artists as diverse as Nitin Sawhney, Judge Jules, Mos Def and Elton John and it was while working for the groundbreaking Asian Beats record label Outcaste Records he promoted, amongst others Badmarsh & Shri's Signs album.