ðɪs bˈɪznəs wʌz ɪstˈæblɪʃt ɪn wˈʌn θˈaʊzənd ˈeɪthˈʌndɹɪd nˈaɪnti nˈaɪn baɪ kˈɑːvɛntɹibˈɔːɹn ˈælfɹɪd dʒˈeɪmz wˈaɪt wˈʌn θˈaʊzənd ˈeɪthˈʌndɹɪd sˈɛvənti ænd noːɹwˈiːdʒən pˈiːɾɚɹ ˈɔːɡəst pˈɑːp wˈʌn θˈaʊzənd ˈeɪthˈʌndɹɪd sˈɛvənti dˈæʃ nˈaɪntiːnhˈʌndɹɪd θˈɜːɾi θɹˈiː.
This business was established in 1899 by Coventry-born Alfred James White (1870-) and Norwegian Peter August Poppe (1870-1933).