ɪn dʒˈænjuːˌɛɹi ʌv tˈuː θˈaʊzənd twˈɛnti tˈuː ðə lˈoʊɡoʊ ɔnðə fˈʌnəl wʌz ɹᵻplˈeɪst wɪððə bɹˈænd nˈeɪm dˌiːˌɛfdˌiːˈɛs fˈɑːloʊɪŋ ɐ dᵻsˈɪʒən ˈæftɚ tˈɛstɪŋ nˈuː lˈʊks ɪn tˈuː θˈaʊzənd nˈaɪntiːn.
In January of 2022 the logo on the funnel was replaced with the brand name DFDS following a decision after testing new looks in 2019.