ɪnstˈɛd ʌv ɹᵻwˈɔːɹdɪŋ ɹˈiːdɪŋ wɪð ɐ ɡˈɪft, ɹᵻlˈeɪt ɹˈiːdɪŋ kəmplˈiːʃən tʊ ɪŋkɹˈiːst ɹˈiːdɪŋ kˈɑːmpɪtənsi ænd ɐkˈɑːmplɪʃmənt.
Instead of rewarding reading with a gift, relate reading completion to increased reading competency and accomplishment.