ðˈʌs, kˌeɪkˌeɪsˌiːdˈʌbəljˌuː ɪnstˈɛd wɛnt ɔnðɪ ˈɛɹ wɪð ɐ sˈɔft ɐdˈʌlt kəntˈɛmpɚɹˌɛɹi fˈɔːɹmæt ænd də fˈæktoʊ tɹˈeɪdᵻd fˈɔːɹmæts wɪð kˈuːpəl.
Thus, KKCW instead went on the air with a soft adult contemporary format and de facto traded formats with KUPL.