ðə kˈʌmpəni wʌz dᵻskɹˈaɪbd baɪ kɐnˈeɪdiən mjˈuːzɪk kɹˈɪɾɪk ˈædɹiən bᵻɡɹˈænd æz "ðə mˈoʊst fˈʌn lˈeɪbəl tə dɪskˈʌvɚ" ɪn tˈuː θˈaʊzənd fˈoːɹ.
The company was described by Canadian music critic Adrien Begrand as "the most fun [label] to discover" in 2004.