ɐnˈʌðɚ dɪzˈaɪn fˈiːtʃɚɹ ɪz ðə bˈɪltɪn flˈæʃ wˌɪtʃ hɐz ɐ tˈuːpəzˈɪʃən ˌɑːpɚɹˈeɪʃən: ðə fˈɜːst pˈʊʃ ʌvðɪ ˈoʊpən bˈʌʔn̩ pˌʊts ðə flˈæʃ pˈɔɪntɪŋ fˈoːɹɾi fˈaɪv dᵻɡɹˈiːz ˌʌp tə pɹəvˈaɪd bˈaʊns flˈæʃ, ɐ fˈiːtʃɚ ðæt wʌz mˈɛnʃənd ɪnðə nˈuː jˈɔːɹk tˈaɪmz ɪn ɐn ˈɑːɹɾɪkəl ˌɔn bɹˈɪliənt aɪdˈiəz, ænd ɐ sˈɛkənd pˈʊʃ ʌvðə bˈʌʔn̩ hɐz ðə flˈæʃ pˈɔɪnt dᵻɹˈɛktli ɐwˈeɪ fɹʌmðə kˈæmɹə fɔːɹ fˈʊl flˈæʃ ɪfˈɛkt.
Another design feature is the built-in flash which has a two-position operation: the first push of the open button puts the flash pointing 45 degrees up to provide bounce flash, a feature that was mentioned in The New York Times in an article on brilliant ideas, and a second push of the button has the flash point directly away from the camera for full flash effect.