ðə lˈeɪbəl, fˈaʊndᵻd ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti ˈeɪt baɪ ʃlˈɑːm ˈɛsvˈiəɹi ænd də:bˈʌɡ mˌæɡɐzˈiːn ɹˈaɪɾɚ θˈædɪəs hˈɛrmən, hɐz ɹᵻlˈiːst mjˈuːzɪk fɹʌm sˈɛvɹəl nˈoʊɾəbəl ˈækts, ɪŋklˈuːdɪŋ ˈæɹəvˌeɪn, bˈɔɪ ɹˈoʊbɑːt, mˈɑːɹsən dʒˈuːlz, kɹˈɪstʃən klˈeɪn, kɐsˈiːnoʊ vˈɜːsᵻz dʒəpˈæn, ˈʌlɹɪtʃ ʃnˈɔːs, ðə dʒˈɛntəlmən lˈuːzɚz ænd aɪm nˌɑːɾə ɡˈʌn.
The label, founded in 1998 by Shlom Sviri and De:Bug magazine writer Thaddeus Herrmann, has released music from several notable acts, including Arovane, Boy Robot, Marsen Jules, Christian Kleine, Casino Versus Japan, Ulrich Schnauss, The Gentleman Losers and I'm Not a Gun.