ɹˈiːd wʌz pˈɑːɹt ʌvðɪ ˈædvɚtˌaɪzɪŋ tˈiːm ðæt dɪvˈɛləpt ˈɛlsi ðə kˈaʊ, ðə wˈɛlnˈoʊn bˈoʊvaɪn mˈɑːɹkɪɾɪŋ sˈɪmbəl fɚðə dˈɛɹi dᵻvˈɪʒən.
Reid was part of the advertising team that developed Elsie the Cow, the well-known bovine marketing symbol for the dairy division.