ɪn tˈuː θˈaʊzənd fˈɪftiːn, ðə stˈeɪʃən pˈɑːɹtnɚd wɪð mˈɛksɪkən ɹˈeɪdɪˌoʊ kˈʌmpəni ˌɛmvˌiːˈɛs ɹˈeɪdɪˌoʊ tə lˈɑːntʃ ɪts ɹˈiːdʒənəl mˈɛksɪkən lˌæ mˈɛdʒɚ fˈɔːɹmæt ɪn fˈiːnɪks.
In 2015, the station partnered with Mexican radio company MVS Radio to launch its regional Mexican La Mejor format in Phoenix.