θɹuː sˈɛvɹəl ˌɪɾɚɹˈeɪʃənz, ðɪ ˈædvɚtˌaɪzɪŋ kæmpˈeɪn wˈɜːkt ɪts wˈeɪ ˌɪntʊ ðə lˈɛksɪkən ʌv ɐmˌɛɹɪkˈɑːnə baɪ bᵻkˈʌmɪŋ ʃˈɔːɹthænd fɔːɹ sˈʌmwʌn hˌuː kæn fˈɪks θˈɪŋz.
Through several iterations, the advertising campaign worked its way into the lexicon of Americana by becoming shorthand for someone who can fix things.