ɪɾ ɪz lˈoʊkəli ˈoʊnd baɪ ðə mˈɑːɹks bɹˈʌðɚz ænd ˈɑːpɚɹˌeɪts ɐ ɹˈiːdʒənəl mˈɛksɪkən mjˈuːzɪk fˈɔːɹmæt ˌʌndɚ ðə bɹˈændɪŋ "lˌæ mˈɛdʒɚ".
It is locally owned by the Marques brothers and operates a regional Mexican music format under the branding "La Mejor".