ɪn ˈɔːɹdɚ tʊ ɐtɹˈækt tˈʊɹɹɪsts tə ðɪ ˈɛɹiə, ðə tˈaʊn lˈɛnt ˌɔn ɪts skˈɑːɾɪʃ hˈɛɹɪɾɪdʒ, wɪððə skˈɑːɾɪʃ kˈɛɹn kənstɹˈʌktᵻd.
In order to attract tourists to the area, the town leant on its Scottish heritage, with the Scottish Cairn constructed.