"bᵻlˈiːvɚz" ɪz ðə wˈɜːd fɔːɹ mˈɛmbɚz ʌvðə "smˈaɪli fˈeɪs sˈɛntɚ", ɐ kˈʌlt ˌɔːɹɡɐnᵻzˈeɪʃən wɪððə ɡˈoʊl ʌv ɐtʃˈiːvɪŋ pjˈʊɹɹᵻɾi ʌv sˈɛlf ænd ɹˈiːtʃɪŋ "ðə lˈænd ʌv kˈʌmfɚt".
"Believers" is the word for members of the "Smiley Face Center", a cult organization with the goal of achieving purity of self and reaching "the land of comfort".