"skˈɑːtləndz ɡɹˈeɪt tɹˈeɪlz" wʌz tʃˈoʊzən æz ðə bɹˈænd aɪdˈɛntᵻɾi, ænd æz ʌv tˈuː θˈaʊzənd ˈeɪtiːn ðɛɹwˌɜː twˈɛnti nˈaɪn əfˈɪʃəli ɹˈɛkəɡnˌaɪzd ɡɹˈeɪt tɹˈeɪlz.
"Scotland's Great Trails" was chosen as the brand identity, and as of 2018 there were 29 officially recognised Great Trails.