lˈaɪk mˈoʊst əv sˈaʊθˈiːst væŋkˈuːvɚ, ðɪ ˈɛɹiə jˈuːzd təbi pɹɪdˈɑːmɪnəntli wˈɜːkɪŋ klˈæs bˌʌt ɹˈaɪzɪŋ hˈaʊs pɹˈaɪsᵻz ˈɛlswɛɹ hæv mˌeɪd ðɪ ˈɛɹiə ɪŋkɹˈiːsɪŋli pˈɑːpjʊlɚ wɪð jˈʌŋ pɹəfˈɛʃənəlz ænd fˈæmɪliz hˌuː kæn nˌoʊ lˈɑːŋɡɚɹ ɐfˈoːɹd hˈaʊzᵻz ɪn ˈɛɹiəz sˈʌtʃ ɐz ðə wˈɛst sˈaɪd.
Like most of south-east Vancouver, the area used to be predominantly working class but rising house prices elsewhere have made the area increasingly popular with young professionals and families who can no longer afford houses in areas such as the west side.