ðə vˈæljuː ɐtˈætʃt tə hɪz klˈɔθ ɪz ˈɪləstɹˌeɪɾᵻd baɪ ˈɛvɪdəns əvən ˈɔːɹdɚ fɹʌm tˈɑːməs kɹˈɑːmwɛl fɔːɹ wˈʌn,zˈiəɹoʊzˈiəɹoʊ zˈiəɹoʊ klˈɔθs, ænd ðæt ˈɪŋɡlɪʃ mˈɜːtʃənts ˌoʊvɚsˈiːz wʊd sˈʌmtaɪmz ˈoʊnli sˈɛl wˈɪntʃkuːm klˈɔθs tə ðoʊz hˌuː wʊd pˈɜːtʃɪs ɪnfˈɪɹiɚ klˈɔθs æt ðə sˈeɪm tˈaɪm.
The value attached to his cloth is illustrated by evidence of an order from Thomas Cromwell for 1,000 cloths, and that English merchants overseas would sometimes only sell Winchcombe cloths to those who would purchase inferior cloths at the same time.