wɪððə ɹᵻlˈiːs ʌv kɹˈʌsti θɹˈiː ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti sˈɛvən ænd ðə vˈɪdɪoʊz ænd spˈoːɹt ɹˈaɪzɪŋ ɪn pˌɑːpjʊlˈæɹᵻɾi, fɹˈiːstaɪl mˈɑːɾəkɹˌɔs paɪənˈɪɹ lˈɔfti ˈeɪ.kˈeɪ.ˈeɪ. bɹˈaɪən dʒˈoːɹdən wɛnt tə flˈɛʃwaʊnd fˈɪlmz wɪððɪ aɪdˈiə ʌv stˈeɪdʒɪŋ ɐ fɹˈiːstaɪl mˈɑːɾəkɹˌɔs kˌɑːmpətˈɪʃən.
With the release of Crusty 3 in 1997 and the videos and sport rising in popularity, freestyle motocross pioneer Lofty (a.k.a. Brian Jordan) went to Fleshwound Films with the idea of staging a freestyle motocross competition.