ɐn ˌædvɚtˈaɪzmənt ɪnðə nˈaɪntiːnhˈʌndɹɪd sˈɪksti ᵻdˈɪʃən ʌv bɹˈɔːdkæstɪŋ jˈɪɹbʊk dᵻskɹˈaɪbd kˈaɪt æz "ðɪ ɐdˈʌlts fˈeɪvɚɹᵻt stˈeɪʃən ɪn sˌæn æntˈoʊnɪˌoʊ."
An advertisement in the 1960 edition of Broadcasting Yearbook described KITE as "The Adults Favorite Station in San Antonio."