æt ðə sˈeɪm tˈaɪm, ɡˈeɪmplɐnˌɛt bɪɡˈæn sˈɛlɪŋ ˈædvɚtˌaɪzɪŋ ˌɔn ɪts wˈɛbsaɪt tə dʒˈɛnɚɹˌeɪt ɹˈɛvənˌuː fɚðə bˈɪznəs.
At the same time, Gameplanet began selling advertising on its website to generate revenue for the business.