ɪn lˈæɾɚ dˈeɪz, ðə bɹˈænd wʌz nˈoʊɾəbəl fɔːɹ ɪts lˈoʊ pɹˈaɪs kˈɑːmpɚɹəbəl tə hˈæmz bˈɪɹ ɔːɹ ʃˈiːfɚ bˈɪɹ ænd ðˈʌs ɪts pˌɑːpjʊlˈæɹᵻɾi ɐmˌʌŋ dɹˈɪŋkɚz ˌɔn ɐ bˈʌdʒɪt ɪŋklˈuːdɪŋ kˈɑːlɪdʒ stˈuːdənts ænd lˈoʊˈɪŋkʌm pˈɜːsənz.
In latter days, the brand was notable for its low price (comparable to Hamm's Beer or Schaefer Beer) and thus its popularity among drinkers on a budget (including college students and low-income persons).