bˈeɪst ɔnðə nˈoʊʃən ʌv "ɐ ɹˈaɪzɪŋ tˈaɪd lˈɪfts ˈɔːl bˈoʊts", ðə tˈuː kˈʌmpəniz ɪstˈæblɪʃt ðə ɡˈeɪm pˌiːsˈiː kənsˈɔːɹɾiəm æz ɐ wˈeɪ fɔːɹ pˌiːsˈiː hˈɑːɹdwɛɹ mˌænjuːfˈæktʃɚɹɚz ænd pˌiːsˈiː ɡˈeɪm sˈɔftwɛɹ pˈʌblɪʃɚz tə kəmbˈaɪn ðɛɹ ˈɛfɚts tʊ ɪstˈæblɪʃ ɡˈeɪm ˌeɪpˌiːˈaɪ stˈændɚdz ðæt wʊd ɛnˈeɪbəl pˌiːsˈiːz tə kəmpˈiːt wɪð səksˈɛsfəl kˈɑːnsoʊl ɡˈeɪm sˈɪstəmz sˈʌtʃ ɐz ðə sˈeɪɡə dʒˈɛnᵻsˌɪs.
Based on the notion of "a rising tide lifts all boats", the two companies established the GamePC Consortium as a way for PC hardware manufacturers and PC game software publishers to combine their efforts to establish game API standards that would enable PCs to compete with successful console game systems such as the Sega Genesis.