ɔːlðˈoʊ ðə stˈoːɹi ɪz sˈɛt ɪnðə mˈoʊstli pˌɪktʃɚɹˈɛsk tˈaʊn ʌv hˈoʊmfɜːθ, hiː dɪvˈoʊts hɪz dᵻskɹˈɪptɪv pˈaʊɚz tə lˈɑːdʒᵻz sˈuːpɚmˌɑːɹkɪt, ðə wˈʌn tɹˈuːli hˈɪdiəs bˈɪldɪŋ ɪnðə tˈaʊn.
Although the story is set in the (mostly) picturesque town of Holmfirth, he devotes his descriptive powers to Lodge's supermarket, the one truly hideous building in the town.