ðɪ ɐwˈɔːɹdz wɜː spˈɑːnsɚd baɪ mˈaɪkɹəsˌɑːft vˈɪʒuːəl stˈuːdɪˌoʊ, ˌeɪtˌiːˈaɪ tɛknˈɑːlədʒiz, mˈuːvɪstˌoːɹm, sˈɔftɹæp ænd lˈaɪmlaɪt nˈɛtwɜːks.
The Awards were sponsored by Microsoft Visual Studio, ATI Technologies, Moviestorm, Softwrap and Limelight Networks.