kˈʌstəmɚ nˈiːdz ænd ɛkspɪktˈeɪʃənz mˈʌst biː ɹᵻdˈuːst tə mˈɛʒɚɹəbəl kwˈɔntᵻɾiz lˈaɪk lˈɛŋθ, ɔːɹ smˈuːðnəs, ɔːɹ ɹˈaʊndnəs ænd ɐ stˈændɚd mˈʌst biː spˈɛsᵻfˌaɪd fɔːɹ ˈiːtʃ.
Customer needs and expectations must be reduced to measurable quantities like length, or smoothness, or roundness and a standard must be specified for each.