ðə sˈaɪt wʌz tʃˈoʊzən ˈæftɚ ðə kˈɔːɹnɚ blˈɑːk ʌv tˈiːvˈɜːskɔɪ bˈuːlɪvˌɑːɹd ænd bˈɑːlʃeɪə nˌɪkɪtskˈɑːjə stɹˈiːt, fˈeɪsɪŋ ðə skwˈɛɹ, bˈɜːnt dˈaʊn.
The site was chosen after the corner block of Tverskoy Boulevard and Bolshaya Nikitskaya Street, facing the square, burnt down.