ˈæftɚ ɡˌɛɾɪŋ ðə ɡˌoʊɐhˈɛd æɾ ɐn ɛɡzˈɛkjuːtˌɪv mˈiːɾɪŋ, bˈɛlfæst tˈɛlᵻɡɹˌæf mˈænɪdʒɪŋ dᵻɹˈɛktɚ bˈɑːb kɹˈeɪn kˈɔːld təɡˌɛðɚ hɪz sˈiːnjɚɹ ɛɡzˈɛkjuːtˌɪvz ænd ðeɪ ˈɔːɹɡɐnˌaɪzd ɐ pɹˈaɪvət kˈɑːnfɹəns tə plˈæn ðə lˈɑːntʃ ʌvðə sˈʌndeɪ lˈaɪf.
After getting the go-ahead at an executive meeting, Belfast Telegraph managing director Bob Crane called together his senior executives and they organised a private conference to plan the launch of the Sunday Life.