wˌɛn ɪts kəmpˈæniən stˈeɪʃən ˌeɪˈɛm wˈʌn θˈaʊzənd θɹˈiːhˈʌndɹɪd nˈaʊ wˈɪbk bɪkˌeɪm dˌʌbəljˌuːpˌiːˌɛfˈɑːɹ ˌɔn mˈɑːɹtʃ sˈɛvəntˌiːn, nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi θɹˈiː, ðə kˈɔːl sˈaɪn wʌz tʃˈeɪndʒd tə dˌʌbəljˌuːpˌiːˌɛfˈɑːɹɹˌɛfˈɛm wɪð ɐ tˈɑːp fˈoːɹɾi slˈæʃ sˌiːˌeɪtʃˈɑːɹ fˈɔːɹmæt, æz "dˌʌbəljˌuːpˌiːˌɛfˈɑːɹ, ðɪ ˈɔːlnˈuː pˈaʊɚ wˈʌnhˈʌndɹɪd θɹˈiː".
When its companion station AM 1300 (now WIBQ) became WPFR on March 17, 1983, the call sign was changed to WPFR-FM with a Top 40/CHR format, as "WPFR, The All-New Power 103".