ðə kˈʌmpəni wʌz bˈeɪst ɪn ɪvˈænstən, ˌɪlənˈɔɪ, wɪð dˈɑːktɚ. stˈiːvən ˈeɪ. ɡˈʊd æz ɪts tʃˈiːf ɛɡzˈɛkjuːtˌɪv ˈɑːfɪsɚ.
The company was based in Evanston, Illinois, with Dr. Steven A. Gould as its chief executive officer.