ɪt wʌz ɹᵻnˈeɪmd ðə kˈɑːlɪn fˈɑːɹmɚ stˈænd æt ðə bɪɡˈɪnɪŋ ʌvðə tˈuː θˈaʊzənd sˈɪkstiːn sˈɛvəntˌiːn sˈiːzən, ɪn mˈɛmɚɹi ʌv kˈɑːlɪn fˈɑːɹmɚ, ɐ fˈɔːɹmɚ dᵻɹˈɛktɚɹ ʌvðə klˈʌb fɔːɹ mˈɛni jˈɪɹz.
It was renamed the Colin Farmer Stand at the beginning of the 2016–17 season, in memory of Colin Farmer, a former director of the club for many years.