ðə ɹˈɛb ɪz pˈɑːpjʊlɚli bᵻlˈiːvd tə hæv ˌɪntɹədˈuːst ðə sˈɛɡjʊlə fɔːɹ pˈɑːɹnæsə sˈʌstənəns ʌv ɹᵻsˈaɪɾɪŋ pˈæɹəʃəz hˈæmɑːn ɪn fˈɔːɹm ʌv ˌɛsˈeɪtʃnˈeɪɪm mˈɪkɹə vˈiːˈɛtʃɑːd tˈɑːɹɡəm ˈænjuːəli ɔnðə tˈuːzdeɪ ʌv pˈæɹəʃəz bᵻʃˈælætʃ.
The Rebbe is popularly believed to have introduced the segulah for parnassah (sustenance) of reciting Parashas Hamonn in form of Shnayim Mikrah v'Echod Targum annually on the Tuesday of Parashas Beshalach.