ɪt wʌz fˈɔːɹmd ɪn nˈaɪntiːnhˈʌndɹɪd nˈaɪnti sˈɪks tə kəmpˈiːt fɔːɹ ðɪs ɹˈaɪt ɐmˌʌŋst ɐ tˈoʊɾəl ʌv θɹˈiː kənsˈɔːɹʃə bˈɪdɪŋ fɚðə lˈaɪsəns.
It was formed in 1996 to compete for this right amongst a total of three consortia bidding for the licence.