tə kənvˈɪns ɛɡzˈɛkjuːtˌɪvz tə tˈeɪk ˈækʃən tə ɹᵻzˈɑːlv ˈɪʃuːz ʌv pˈʊɹ kwˈɔlᵻɾi, kˈɔsts ɐsˈoʊsɪˌeɪɾᵻd wɪð pˈʊɹ kwˈɔlᵻɾi mˈʌst biː mˈɛʒɚd ɪn mˈɑːnɪtˌɛɹi tˈɜːmz.
To convince executives to take action to resolve issues of poor quality, costs associated with poor quality must be measured in monetary terms.