dˈʊɹɹɪŋ ɐ dɪskˈʌʃən wɪððə pˈʌblɪʃɚz, ðeɪ dᵻsˈaɪdᵻd ðætðə bˈʊk nˈiːdᵻd tə hæv spˈɑːk ɪnðə tˈaɪɾəl, ænd ðeɪ fˈɛlt ðæt aɪɐm nˌɑːt spˈɑːk wʊd ɐtɹˈækt ɐtˈɛnʃən.
During a discussion with the publishers, they decided that the book needed to have Spock in the title, and they felt that I Am Not Spock would attract attention.