ðə wˈaɪn mjuːzˈiəm ɪz ˈoʊnd baɪ ðə kənsˈeɪl dˈɛs ˈɛtʃænsənz də fɹˈæns sˈɪns nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi fˈoːɹ, ɐ wˈaɪn bɹˈʌðɚhˌʊd ɡˈæðɚɹɪŋ ˈæmətʃɚ wˈaɪn pjˈʊɹɹɪsts ɪn fɹˈæns ænd ɐbɹˈɔːd, ænd wˌɪtʃ ˈeɪmz θɹuː ðə mjuːzˈiəm tuː "dᵻfˈɛnd ænd pɹəmˈoʊt ðə bˈɛst wˈaɪnz ʌv ɐpɪlˈeɪʃən ʌv fɹˈɛntʃ ˈɔːɹɪdʒˌɪn""ɐpɪlˈeɪʃən dˈɔːɹɪdʒˌɪn kəntɹoʊlˈeɪ".
The wine museum is owned by the Conseil des Echansons de France since 1984, a wine brotherhood gathering Amateur Wine purists in France and abroad, and which aims through the museum to "defend and promote the best wines of appellation of french origin" ("appellation d'origine contrôlée").