kwˈɔlᵻɾi ˈɛkspɜːt fˈɪlɪp kɹˈɑːsbi lˈeɪɾɚɹ ɪŋkˈoːɹpɚɹˌeɪɾᵻd ɪɾ ˌɪntʊ hˈɪz "ˈæbsəlˌuːts ʌv kwˈɔlᵻɾi mˈænɪdʒmənt" ænd ɪɾ ɛndʒˈɔɪd ɐ ɹˈɛnəsˌɑːns ɪnðɪ ɐmˈɛɹɪkən ˈɔːɾəməbˌiəl ˈɪndʌstɹi—æz ɐ pɚfˈoːɹməns ɡˈoʊl mˈoːɹ ðɐn æz ɐ pɹˈoʊɡɹæm—ɪnðə nˈaɪntiːnhˈʌndɹɪd nˈaɪnti z.
Quality expert Philip Crosby later incorporated it into his "Absolutes of Quality Management" and it enjoyed a renaissance in the American automobile industry—as a performance goal more than as a program—in the 1990s.