kˈiː kˈɑːntɛnt stɹˈændz ɪŋklˈuːd mˈuːvɪz, ɡˈeɪmɪŋ tɹɐdˈɪʃənəl ænd vˈɜːtʃuːəl wˈɜːld, tˌiːvˈiː, dˌiːvˌiːdˈiː, dʒˈoʊks, kˈɑːmɪks, spˈoːɹt, kˈɑːɹz, səlˈɛbɹᵻɾi, kˌɑːmpətˈɪʃən pɹˈaɪzᵻz ænd hˌaʊɾuː.
Key content strands include movies, gaming (traditional and virtual world), TV, DVD, jokes, comics, sport, cars, celebrity, competition prizes and how-to.