ɪts dɪstˈɪŋktɪv tˈaʊɚ, fˈɔːɹmɚli jˈuːzd fɔːɹ fˈaɪɚɹ ɑːbzɚvˈeɪʃən, kæn stˈɪl biː sˈiːn ðə hˈoʊl lˈɛŋθ ʌv nˈɛvski pɹˈɑːspɛkt ˈæftɚ ðə kɹˈɔsɪŋ wɪð fɔntˈæŋkɚ ɹˈɪvɚ.
Its distinctive tower, formerly used for fire observation, can still be seen the whole length of Nevsky Prospekt after the crossing with Fontanka River.