bˈeɪst ɔnðə kˈɑːnsɛpt ʌvðə mˈɛtɹoʊ fɹˈiː dˈeɪli nˈuːzpeɪpɚz, ɪt wʌz ɡˈɪɹd təwˈɔːɹd ɐ jˈʌŋ, ˈɜːbən, ænd mˈoʊbəl klaɪəntˈɛl.
Based on the concept of the Metro free daily newspapers, it was geared toward a young, urban, and mobile clientele.