ɐn ˈɜːli əbzˈɜːvɚ ænd kɹˈɪɾɪk ʌv ˈɑːnlaɪn kˈʌltʃɚ, hiː hˈɛlpt tə pˈɑːpjʊlɚɹˌaɪz ðə tˈɜːm "kˈʌltʃɚ dʒˈæmɪŋ" ænd ɪz dʒˈɛnɚɹəli kɹˈɛdɪɾᵻd wɪð hˌævɪŋ kˈɔɪnd ðə tˈɜːm "ˈæfɹoʊfjˌuːtʃɚɹˌɪzəm" ɪn hɪz ˈɛseɪ "blˈæk tə ðə fjˈuːtʃɚ" ɪnðɪ ænθˈɑːlədʒi flˈeɪm wˈɔːɹz: ðə dˈɪskoːɹs ʌv sˈaɪbɚkˌʌltʃɚ.
An early observer and critic of online culture, he helped to popularize the term "culture jamming" and is generally credited with having coined the term "Afrofuturism" in his essay "Black to the Future" in the anthology Flame Wars: The Discourse of Cyberculture.