tˈuː ɪnvˈɛstɚz, fˈʊtbɔːl ˈeɪdʒənt tˈɜːdʒ sˈɪmɑːnsən ænd pɹəfˈɛʃənəl fˈʊtbɔːlɚ kjˈɛɾɪl lˈʌvvɪk, wɜː bᵻhˌaɪnd ðə mˈɜːdʒɚ.
Two investors, football agent Terje Simonsen and professional footballer Kjetil Løvvik, were behind the merger.