ɪn tˈuː θˈaʊzənd tˈɛn, ðə kˈʌmpəni lˈɑːntʃt ɪts sˈɪɹiz ʌv wˈɜːkʃɑːps ɪntˈɛndᵻd tə tʃˈæmpiən ðə nˈɑːvəl tɛknˈiːks ænd ˌɪnəvˈeɪʃənz ðæt wɪl ˌʌndɚpˈɪn ðə pˈoʊstdʒɛnˈɑːmɪk ɹˌɛvəlˈuːʃən.
In 2010, the company launched its series of workshops intended to champion the novel techniques and innovations that will underpin the post-genomic revolution.