"wɪð pˈoʊniz, jˈuːnɪkˌɔːɹnz ænd sˈiːkɹᵻt kˈoʊdz, ɐn ˈɛfɚt tʊ ʌnlˈiːʃ ɐ kɹˈeɪz fɔːɹ ɡˈɜːlz" nˈuː jˈɔːɹk tˈaɪmz bˈɪznəs sˈɛkʃən noʊvˈɛmbɚ twˈɛlv, tˈuː θˈaʊzənd sˈɪks
"With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls" New York Times Business Section November 12, 2006