æz ˈɜːli æz nˈaɪntiːnhˈʌndɹɪd sˈɪksti fˈaɪv, ɹˈeɪŋɡoʊld ˈɛɹd tˈɛlᵻvˌɪʒən ˈædz fˈiːtʃɚɹɪŋ ˈæfɹɪkən ɐmˈɛɹɪkən, pwˈɛɹɾoʊ ɹˈɪkən, ænd ˈeɪʒən ˈæktɚz tʊ ɐpˈiːl tʊ ɪts ɹˈeɪʃəli daɪvˈɜːs kˈʌstəmɚ bˈeɪs.
As early as 1965, Rheingold aired television ads featuring African American, Puerto Rican, and Asian actors to appeal to its racially diverse customer base.