baɪ ðə nˈaɪntiːnhˈʌndɹɪd fˈɪfti z ɡɹˈoʊθ bɪɡˈæn tə stˈɔːl, wɪð pɹˈɑːfɪts flˈætlˈaɪnɪŋ ænd nˈuː stˈoːɹ ˈoʊpənɪŋz ˈævɹɪdʒɪŋ fˈoːɹ ɐ jˈɪɹ.
By the 1950s growth began to stall, with profits flat-lining and new store openings averaging four a year.