ðə bˈuːlɪvˌɑːɹd ɪz nˈeɪmd ˈæftɚ nɐtˈɪvᵻɾi ʌv ˌaʊɚ lˈeɪdi kˈɑːnvənt ɔːlðˈoʊ sˈʌmtaɪmz ɪŋkɚɹˈɛktli ɪntˈɜːpɹɪɾᵻd æz kɹˈɪsməs bˈuːlɪvˌɑːɹd ɪn ɛkspˈeɪtɹɪˌeɪt nˈuːzlɛɾɚz, wˌɪtʃ ɪmˈɜːdʒd ɪn fˈoːɹtiːnθ sˈɛntʃɚɹi sˌaɪməltˈeɪniəsli wɪð nˈɪɹbaɪ ˈɛsɹᵻtˈɛnski mˈeɪl mˈɑːnɐstɚɹi.
The boulevard is named after Nativity of Our Lady Convent (although sometimes incorrectly interpreted as Christmas boulevard in expatriate newsletters), which emerged in 14th century simultaneously with nearby Sretensky (male) Monastery.