ðɪ ɑːbdʒˈɛktɪv wʌz nˌɑːt sˈɪmpli tə ɹᵻkˈoːɹd vˈɪdɪoʊ, bˌʌt tə ɹᵻkˈoːɹd ɪt sˈɪŋkɹənəsli, æz bˈɛɹd ɪntˈɛndᵻd plˈeɪbæk fɹʌm ɐn ˌɪnɛkspˈɛnsɪv plˈeɪbæk dɪvˈaɪs, wˌɪtʃ hiː kˈɔːld ɐ fˈɑːnəvˌaɪzɚ.
The objective was not simply to record video, but to record it synchronously, as Baird intended playback from an inexpensive playback device, which he called a 'Phonovisor'.