pɹˈaɪɚ tə tˈuː θˈaʊzənd θɹˈiː, kˌeɪvˌiːˌeɪtʃpˈiː sˈɜːvd bˈoʊmɔnt ænd pˈoːɹt ˈɑːɹθɚɹ æz ðə lˈoʊkəl fˈɑːks ɐfˈɪlɪˌeɪt, ɪn ɐdˈɪʃən tə lˈeɪk tʃˈɑːɹlz dˈuː tʊ ɪts tɹænsmˈɪɾɚ bˌiːɪŋ loʊkˈeɪɾᵻd hˈæfweɪ bᵻtwˌiːn bˈoʊmɔnt ænd lˈeɪk tʃˈɑːɹlz; kjˈuːɪl wʌz ɪstˈæblɪʃt æz ɐ wˈeɪ tə pɹəvˈaɪd lˈoʊkəl pɹˈoʊɡɹæmɪŋ dʒˈʌst fɔːɹ ðæt ɹˈiːdʒən, plˈʌs ɔːltˈɜːnət kˈʌvɚɹɪdʒ ʌv spˈoːɹts ðæt ɑːɹ mˈoːɹ ɹˈɛlᵻvənt tə ðə bˈoʊmɔnt mˈɑːɹkɪt sˈʌtʃ ɐz hjˈuːstən tˈɛksənz ænd dˈæləs kˈaʊbɔɪz fˈʊtbɔːl.
Prior to 2003, KVHP served Beaumont and Port Arthur as the local Fox affiliate, in addition to Lake Charles (due to its transmitter being located halfway between Beaumont and Lake Charles); KUIL was established as a way to provide local programming just for that region, plus alternate coverage of sports that are more relevant to the Beaumont market (such as Houston Texans and Dallas Cowboys football).