ˈæftɚ dʒˈɔːɹdʒ bˈɛxt dˈaɪd ɪn nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi nˈaɪn, hɪz sˈʌn kɔːɹnˈiːlɪəs tˈʊk ˌoʊvɚ ænd ɐdˈɑːptᵻd ðə "sˈiː sˈiː" nˈeɪm tə ðə sˈɪmɪlɚ pɹˈɑːdʌkts ʌvðə kˈʌmpəni vɹuːmˈoʊnə.
After George Becht died in 1949, his son Cornelius took over and adopted the "si si" name to the similar products of the company Vrumona.