ɪn mɐlˈɑːwi, kˈaɪtəndʒᵻz dɪdnˌɑːt jˈuːzd təbi wˈoːɹn baɪ mˈɛn ʌntˈɪl ɹˈiːsəntli, wˌɛn ðə pɹˈɛzɪdənt ɛŋkˈɜːɹɪdʒd sˈɪvəl sˈɜːvənts tə bˈaɪ mælˈæwiən pɹˈɑːdʌkts baɪ wˈɛɹɪŋ ɐ kˈaɪtəndʒ ˌɔn fɹˈaɪdeɪz.
In Malawi, kitenges did not used to be worn by men until recently, when the president encouraged civil servants to buy Malawian products by wearing a kitenge on Fridays.