ˌɑːptɪmᵻzˈeɪʃən tɛknˈiːks kæn biː jˈuːzd tə dɪtˈɜːmɪn wˌɛɹ ðə bˈɛst kˌɑːmbᵻnˈeɪʃən ʌv ɹˈɛvənˌuː ɹˌiːəlᵻzˈeɪʃən ænd tˈɜːmɪnəl ˈɪnvəntˌoːɹi ɪz ɡˌoʊɪŋ tə kˈʌm fɹʌm, fɔːɹ ɛɡzˈæmpəl, kəmpˈɛɹɪŋ ɐ tˈæktɪk ʌv lˈoʊlˈɛvəl mˈɑːɹkdaʊnz fɹʌm ˈɜːli ɪnðə sˈiːzən ɐɡˈɛnst wˈʌn ʌv lˈeɪɾɚ, dˈiːpɚ ɹᵻdˈʌkʃənz.
Optimization techniques can be used to determine where the best combination of revenue realization and terminal inventory is going to come from, for example, comparing a tactic of low-level markdowns from early in the season against one of later, deeper reductions.