nˈaʊ ðiːz ʃˈɑːpɚz hæv ˈɔːlsoʊ stˈɑːɹɾᵻd tə lˈɛvɚɹɪdʒ ðə ɡɹˈuːp bˈaɪɪŋ mˈɑːdəl fɔːɹ pˈɜːpəsᵻz ʌv bˈaɪɪŋ ˈʌðɚ kənsˈuːmɚ dˈʊɹɹəbəlz.
Now these shoppers have also started to leverage the group buying model for purposes of buying other consumer durables.