hɪz mˈæstɚz vˈɔɪs wʊd ɡˌoʊ ˌɔn tə bɪkˌʌm ɐsˈoʊsɪˌeɪɾᵻd wɪððə mjˈuːzɪk ɹˈiːteɪlɚɹ ˌeɪtʃˌɛmvˈiː, ɐ sʌbsˈɪdjɚɹi ʌvðə ɡɹˈæməfˌoʊn kˈʌmpəni.
His Master's Voice would go on to become associated with the music retailer HMV, a subsidiary of the Gramophone Company.