ɪt wʌz hˈɛdᵻd baɪ vˈaɪs pɹˈɛzɪdənt ʌv mˌænjuːfˈæktʃɚɹɪŋ hˈɑːpi bɹˈʊks, ɪn hɪz ɐtˈɛmpt tə mˈɑːɹkɪt mˈoʊɾɚsˌaɪkəl fɹˈeɪmz.
It was headed by Vice President of Manufacturing Hoppy Brooks, in his attempt to market motorcycle frames.