ðə kˈʌmpəni sˈiːst tɹˈeɪdɪŋ ˌɔn fɹˈaɪdeɪ sˈɪkstiːn fˈɛbɹuːˌɛɹi tˈuː θˈaʊzənd sˈɛvən dˈuː tʊ ɪnsəfˈɪʃənt pɹˈɑːfɪts ænd stˈɪf kˌɑːmpətˈɪʃən fɹʌm tʃˈiːpɚ ɡˈʊd kwˈɔlᵻɾi ɹˈoʊɪŋ ɪkwˈɪpmənt.
The company ceased trading on Friday 16 February 2007 due to insufficient profits and stiff competition from cheaper good quality rowing equipment.