ɔːlðˈoʊ ˈɛlmɚ ðə bˈʊl dɪdnˌɑːt bɪkˌʌm ðə mˈɑːɹkɪɾɪŋ sˈɪmbəl fɔːɹ bˈoːɹdənz ɐdhˈiːsɪv lˈaɪn ʌntˈɪl nˈaɪntiːnhˈʌndɹɪd fˈɪfti wˈʌn, hiː hɐdbɪn ɐ fəmˈɪlɪɹ hˈaʊshoʊld nˈeɪm sˈɪns ðə nˈaɪntiːnhˈʌndɹɪd fˈoːɹɾi z.
Although Elmer the Bull did not become the marketing symbol for Borden's adhesive line until 1951, he had been a familiar household name since the 1940s.