pˌiːˌɛmbˈiː kəndˈʌktᵻd sˈɜːveɪz tʊ ɐsˈɛs ðə lˈɛvəl ʌv ɹˈiːdɚʃˌɪp fɔːɹ mˈɛni mˌæɡɐzˈiːnz sˈoʊld ɪn kˈænədə, ænd ˈɔːlsoʊ kˈɑːndʌkts ˈɪndʌstɹispəsˈɪfɪk sˈɜːveɪz sˈʌtʃ ɐz fɔːɹ mˈɛdɪkəl pɹəfˈɛʃən pˌʌblɪkˈeɪʃənz.
PMB conducted surveys to assess the level of readership for many magazines sold in Canada, and also conducts industry-specific surveys such as for medical profession publications.