hiː sˈɜːvd æz bɹˈænd mˈænɪdʒɚ fɔːɹ mˈɑːɹlbɚɹˌoʊ fɹʌm nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː tə nˈaɪntiːnhˈʌndɹɪd sˈɛvənti θɹˈiː ænd lˈeɪɾɚ wʌz ɐsˈɪstənt dᵻɹˈɛktɚɹ ʌv təbˈækoʊ bɹˈænd mˈænɪdʒmənt, dˈʊɹɹɪŋ wˌɪtʃ tˈaɪm hiː ˈɜːnd ɐ ɹˌɛpjuːtˈeɪʃən æz wˈʌn ʌvðə tˈɑːp mˈɑːɹkɪɾɪŋ mˈaɪndz ʌvðə sˈɛvənti z baɪ hˈɛlpɪŋ tə dɪvˈɛləp ænd mˈɑːɹkɪt ðɪ ˈɪmɪdʒ ʌvðə mˈɑːɹlbɚɹˌoʊ mˈæn.
He served as Brand Manager for Marlboro from 1972 to 1973 and later was Assistant Director of Tobacco Brand Management, during which time he earned a reputation as one of the top marketing minds of the '70s by helping to develop and market the image of the Marlboro Man.