ˌɔn dʒˈænjuːˌɛɹi twˈɛnti nˈaɪn, nˈaɪntiːnhˈʌndɹɪd sˈɛvənti sˈɛvən, dˌʌbəljˌuːdʒˌiːtˌiːˈoʊ mˌeɪd ɐ dɹəmˈæɾɪk fˈɔːɹmæt tʃˈeɪndʒ tə kˈʌntɹi mjˈuːzɪk, wɪð bˈɪlboːɹdz ɚɹˈaʊnd ɔːɹlˈændoʊ pɹəklˈeɪmɪŋ ðɪ ɐwˈeɪkənɪŋ ʌvðə mˈɑːɹkɪts "slˈiːpɪŋ dʒˈaɪənt".
On January 29, 1977, WGTO made a dramatic format change to country music, with billboards around Orlando proclaiming the awakening of the market's "Sleeping Giant".