bˈɪdɚ fˈɛlt ðætðə dʒˈɜːnəl wʌz kɹˈuːʃəl fɔːɹ ðɪs ɪmˈɜːdʒɪŋ ˈɛɹiə ʌv baɪˈɑːlədʒi sˌoʊ tˈɜːnd tə fɹˈɛndz ænd kˈɑːliːɡz, sˈɛlɪŋ ðˌɛm pˈaʊnd fˈaɪv ʃˈɛɹz ɪn hɪz nˈuːli fˈɔːɹmd kˈʌmpəni ʌv baɪˈɑːlədʒˌɪsts.
Bidder felt that the journal was crucial for this emerging area of biology so turned to friends and colleagues, selling them £5 shares in his newly formed Company of Biologists.