ˈæftɚ kˈɪŋ wˈuː ʌv ʒˈuː ˌoʊvɚθɹˈuː ðə lˈæst ɹˈuːlɚɹ ʌv ʃˈæŋ, mˈɑːɹkɪŋ ðə tɹænsˈɪʃən tə ðə ʒˈuː dˈaɪnɐsti, ðə vˈɪktɚ wʌz ˈɑːnɚbˈaʊnd baɪ ɐ stɹˈɪktʃɚɹ ʌv fjˈuːdəl ˈɛɾɪkət nˈoʊn æz tʊ ɐlˈaʊ ðə dᵻfˈiːɾᵻd hˈaʊs ʌv ʃˈæŋ tə kəntˈɪnjuː ˈɔfɚɹɪŋ sˈækɹᵻfˌaɪsᵻz tə ðɛɹ ˈænsɛstɚz.
After King Wu of Zhou overthrew the last ruler of Shang, marking the transition to the Zhou Dynasty, the victor was honor-bound by a stricture of feudal etiquette known as  () to allow the defeated house of Shang to continue offering sacrifices to their ancestors.