ɪnðə mˈɪd nˈaɪntiːnhˈʌndɹɪd sˈɪksti z, wɪððə kˈæmp kɹˈeɪz kɹiːˈeɪɾᵻd baɪ ðə bˈætmæn tˈɛlᵻvˌɪʒən sˈɪɹiz, hˈɑːɹvi ɐpɹˈoʊtʃt dʒˈoʊ sˈaɪmən ɐɡˈɛn tʊ ˌoʊvɚsˈiː ɐ nˈuː lˈaɪn ʌv kˈɑːmɪks, mˈeɪnli sˈuːpɚhˌiəɹoʊz, bˌʌt wɪð sˈaɪəns fˈɪkʃən slˈæʃ fˈæntəsi stˈoːɹiz θɹˈoʊn ɪn æz wˈɛl.
In the mid-1960s, with the camp craze created by the Batman television series, Harvey approached Joe Simon again to oversee a new line of comics, mainly superheroes, but with science fiction/fantasy stories thrown in as well.