ðɪ ˈeɪm ɪz tə pɹəvˈaɪd ɐn ˌɪntəlˈɛktʃuːəl ænd θiəɹˈɛɾɪkəl fɹˈeɪmwɜːk ˌʌndɚ wˌɪtʃ wˈɛbfɪlmˌeɪkɚz kæn hˈɛlp kɹiːˈeɪt wʌt ðɪ ˈɔːθɚz kənsˈɪdɚ ðə nˈuː ˈɑːɹt fˈɔːɹm ʌv wˈɛbfɪlm.
The aim is to provide an intellectual and theoretical framework under which webfilmmakers can help create what the authors consider the new ‘art form’ of webfilm.