dᵻspˈaɪt ˌɛmtˌiːvˈiː mˈɑːɹkɪɾɪŋ ɪtsˈɛlf æz mjˈuːzɪk tˈɛlᵻvˌɪʒən, ðɛɹwˌɜːɹ ˈoʊnli θɹˈiː fˈoːɹ mjˈuːzɪk ʃˈoʊz ʃˈoʊ ˌɔn ˌɛmtˌiːvˈiː wɪðˌɪn ˈiːtʃ twˈɛnti fˈoːɹˈaʊɚ dˈeɪ.
Despite MTV marketing itself as 'Music Television', there were only 3–4 music shows show on MTV within each 24-hour day.