ɪt tˈeɪks ɪts nˈeɪm fɹʌm mˈɛmbɚ skˈuːlz bˌiːɪŋ loʊkˈeɪɾᵻd ɪnðə blˈuː ɹˈɪdʒ mˈaʊntɪnz ænd ɪn klˈoʊs pɹɑːksˈɪmᵻɾi tə ðə ɹˈoʊnoʊk ɹˈɪvɚ ænd nˈuː ɹˈɪvɚ.
It takes its name from member schools being located in the Blue Ridge Mountains and in close proximity to the Roanoke River and New River.