ɪnstˈɛd ˈoʊ.sˈiː. tɹˈaɪd tə ɡˌoʊ fɚɹə nˈuː sˈaʊnd wɪð tˈæləntᵻd bˌʌt mˈoːɹɔːɹlˈɛs ʌnnˈoʊn pɹədˈuːsɚz, wɪð vˈæŋɡɑːɹd, flˈɔɪd ðə lˈɑːksmɪf kɹˈɛdɪɾᵻd æz "lˈɑːksmɪf"ænd swˈiːdɪʃ sˈoʊl suːpɹˈiːm ˈiːtʃ ˈɔfɚɹɪŋ ɐ stɹˈɪŋ ʌv sˈoʊlfəl bˈuːmbˈæp tɹˈæks.
Instead O.C. tried to go for a new sound with talented but more-or-less unknown producers, with Vanguard, Floyd the Locsmif (credited as "Locsmif") and Swedish Soul Supreme each offering a string of soulful boom-bap tracks.