ɪn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti wˈʌn hiː stˈɑːɹɾᵻd ɐ nˈuː ˈɛntɚpɹˌaɪz, mɪlwˈɔːkiː kˈɔɪn ˈɪndʌstɹiz ˌɛmsˌiːˈaɪ, kəntˈɪnjuːɪŋ ðə dɪzˈaɪn ænd mˌænjuːfˈæktʃɚɹɪŋ ʌv ɑːɹkˈeɪd ɐmjˈuːzmənts æz wˈɛl æz ˈoʊpənɪŋ ɹˈɛd bˈæɹən ɐmjˈuːzmənt sˈɛntɚz ɚɹˈaʊnd ðə kˈʌntɹi.
In 1971 he started a new enterprise, Milwaukee Coin Industries (MCI), continuing the design and manufacturing of arcade amusements as well as opening Red Baron Amusement Centers around the country.