kəmjˈuːnᵻɾi lˈiːdɚz ɐlˈɔŋ ðə ɹˈaʊt fˈɔːɹmd ɐn ɐsˌoʊsɪˈeɪʃən tə pɹəmˈoʊt wʌt ðeɪ kˈɔːld ðə "wˈɪnɪmˌʌkə tə ðə sˈiː hˈaɪweɪ".
Community leaders along the route formed an association to promote what they called the "Winnemucca to the Sea Highway".