ɔːlðˈoʊ hiː sˈuːpɚvˌaɪzd ðə mˌeɪkɪŋ ʌv mˈɛnɪəv mˈɪstɚ. bˈʊʃᵻz kəmpˈæɹətˌɪv kəmˈɜːʃəlz, ɹˈɑːdʒɪtʃ ɪnsˈɪstᵻd hiː pɹɪfˈɜːd ðə sˈɔftɚɹ ˈædvɚtˌaɪzmənts, lˈaɪk ðə wˈʌn ʌv mˈɪstɚ. bˈʊʃᵻz ɡɹˈændɔːɾɚ ɹˈʌnɪŋ ˌɪntʊ hɪz ˈɑːɹmz.
Although he supervised the making of many of Mr. Bush's comparative commercials, Rogich insisted he preferred the softer advertisements, like the one of Mr. Bush's granddaughter running into his arms.