stɹˈeɪndʒ mˈeɪn, ɐ pˈɑːp mjˈuːzɪk dᵻvˈɪʒən, wʌz ɐnˈaʊnst ɪn tˈuː θˈaʊzənd ˈeɪtiːn wɪð fˈɔːɹmɚ ɹˈeɪdɪˌoʊ pˌɜːsənˈælᵻɾi pˈɑːntʃ hˈʌdʒənz æz ɛɡzˈɛkjuːtˌɪv dᵻɹˈɛktɚ ænd sˈiː.ˈiː.ˈoʊ. tɹˈævɪs oʊɡˈɪnz dˈɔːɾɚ məkˈɛnzi æz ɪts flˈæɡʃɪp ˈɑːɹɾɪst.
Strange Main, a pop music division, was announced in 2018 with former radio personality Ponch Hudgens as Executive Director and C.E.O. Travis O'Guin's daughter Mackenzie as its flagship artist.