nˈeɪmd ˈæftɚ ðə ɹˈoʊmən ɡˈɑːdəs ʌv ˈæɡɹɪkˌʌltʃɚ, sˈiəɹiːz, ɐ nˈeɪm wˌɪtʃ ɪz fˈɪɾɪŋ æz ðə vˈæli ɪnwˌɪtʃ ðə tˈaʊn ɪz sˈɪtʃuːˌeɪɾᵻd ɪz ɛkstɹˈiːmli fˈɜːɾəl ænd ɪz ɐ mˈeɪdʒɚ pɹədˈuːsɚɹ ʌv sˈaʊθ ˈæfɹɪkəz dᵻsˈɪdjuːəs fɹˈuːt.
Named after the Roman goddess of agriculture, Ceres, a name which is fitting as the valley in which the town is situated is extremely fertile and is a major producer of South Africa's deciduous fruit.