ðə stˈoːɹz wɜː dɪzˈaɪnd tʊ ɐpˈiːl tə fˈɪlm fɐnˈæɾɪks æz mˈʌtʃ æz kˈæʒuːəl bɹˈaʊzɚz, wɪð ˈɔːl stˈæf ɹᵻkwˈaɪɚd tə pˈæs ɹˈɪʔn̩ mˈuːvi ænd tˌiːvˈiːnˈɑːlɪdʒ tˈɛsts bᵻfˌoːɹ dʒˈɔɪnɪŋ.
The stores were designed to appeal to film fanatics as much as casual browsers, with all staff required to pass written movie- and TV-knowledge tests before joining.