θɹuː hɪz kɹiːˈeɪɾɪv ɛndˈɛvɚz wɪð ˈɑːɹ ænd ˈɑːɹ, hiː hˈæzbiːn ˈɪntᵻɡɹəli ɪnvˈɑːlvd ɪnðə ɹˌiːɪnvˈɛnʃən ʌv lˌɑːs vˈeɪɡəs ˈɪmɪdʒ fɔːɹ mˈoːɹ ðɐn twˈɛnti fˈaɪv jˈɪɹz.
Through his creative endeavors with R&R, he has been integrally involved in the reinvention of Las Vegas' image for more than 25 years.