ˈiːvən wɛn əkˈeɪʒənəli wˈɜːkɪŋ ˌʌndɚɹ ɐ nˈʌmbɚɹ ʌv nˈuː ˈeɪliəsᵻz sˈʌtʃ ɐz tʃˈæps ænd pˈaʊɚ sˈɪndᵻkˌeɪt, səksˈɛs kˈeɪm fɔːɹ ˈɑːɹɾɪsts sˈʌtʃ ɐz ˈiːst sˈɛvəntˌiːn ɪŋklˈuːdɪŋ nˈaɪntiːnhˈʌndɹɪd nˈaɪnti fˈoːɹ kɹˈɪsməs nˈoʊ. wˈʌn, "stˈeɪ ɐnˈʌðɚ dˈeɪ", djˈuːs, nˈaɪnhˈʌndɹɪd ɪlˈɛvən, kˈɔːt ɪnðɪ ˈækt, lˈɛt lˈuːs ænd bˈɔɪzoʊn ɪŋklˈuːdɪŋ ðə nˈaɪntiːnhˈʌndɹɪd nˈaɪnti sˈɪks nˈoʊ.wˈʌn sˈɪŋɡəl, "wˈɜːdz".
Even when occasionally working under a number of new aliases such as CHAPS and Power Syndicate, success came for artists such as East 17 (including 1994 Christmas No. 1, "Stay Another Day"), Deuce, 911, Caught in the Act, Let Loose and Boyzone (including the 1996 No.1 single, "Words").