ðə wˈɛbsaɪt əfˈɪʃəli lˈɑːntʃt ɪn dʒuːlˈaɪ tˈuː θˈaʊzənd sˈɪks ænd ˈoʊnli ʃˈoʊd ɐ pɹˈoʊmoʊ fɚðə tʃˈænəl wˌɪtʃ ɹᵻlˈeɪɾᵻd tə kˈaʊz ænd kˈaʊ mˈɪlk wˌɪtʃ mˌeɪks pˈiːpəl dˈuː stɹˈeɪndʒ θˈɪŋz, ɐ fˈɔːɹm tə wˈɪn tˈɪkɪts tə ðə tˈuː θˈaʊzənd sˈɪks vˌiːˌɛmˈeɪz, vˌiːdʒˈeɪ sˈɜːtʃ ænd lˈɑːntʃ pˈɑːɹɾi ˈɪnfoʊ.
The website officially launched in July 2006 and only showed a promo for the channel (which related to cows and cow milk which makes people do strange things), a form to win tickets to the 2006 VMAs, VJ search and launch party info.