ɪn ˈɔːɹdɚ tə ɡɹˈoʊ, haʊˈɛvɚ, ɪt wʊd nˈiːd tə bɪkˌʌm sˈɛlfsəstˈeɪnɪŋ, sˌoʊ ɪn lˈeɪt tˈuː θˈaʊzənd tˈuː sˈaɪmən bˈɑːɹtən ɪŋkˈoːɹpɚɹˌeɪɾᵻd ɡˈeɪmplɐnˌɛt ˌɛnzˈiː lˈɪmɪɾᵻd æz ɐ lˈɪmɪɾᵻd lˌaɪəbˈɪlᵻɾi kˈʌmpəni.
In order to grow, however, it would need to become self-sustaining, so in late 2002 Simon Barton incorporated Gameplanet (NZ) Ltd as a limited liability company.