ɪn dʒˈænjuːˌɛɹi tˈuː θˈaʊzənd twˈɛlv, ðə jˌuːkˈeɪ sˈuːpɚmˌɑːɹkɪt tʃˈeɪn sˈeɪnzbɛɹiz ɐnˈaʊnst ðˌɐɾɪt wʊd mˈɑːɹkɪt ðə pɹˈɑːdʌkt ˌʌndɚ ðə nˈeɪm "dʒᵻɹˈæf bɹˈɛd", ˈæftɚɹ ɐ θɹˈiːjˈɪɹˈoʊld ɡˈɜːlz pˈɛɹənts ɹˈoʊt tə ðə kˈʌmpəni tə sədʒˈɛst ɪt.
In January 2012, the UK supermarket chain Sainsbury's announced that it would market the product under the name "giraffe bread", after a three-year-old girl's parents wrote to the company to suggest it.