bɹˈæɡ ænd hɪz bˈɪznəs ˈɛmpaɪɚ wɜː ðə sˈʌbdʒɛkt əvə lˈɛŋθi ˈɪntɚvjˌuː slˈæʃ pɹˈoʊfaɪl ɪnðə ɡlˈoʊb ænd mˈeɪl, wˌɪtʃ əbzˈɜːvd ðˈæt "bᵻnˌiːθ ðə vɛnˈɪɹ ʌvðə ɹˈʊɹɹəl blˈuːbɛɹi bˈæɹən, ðɛɹ ɪz wˈʌn tˈʌf, ɹˈɪsktˈeɪkɪŋ taɪkˈuːn wɪð ɐn ˈɑːɹdɚ fɔːɹ ɡɹˈoʊθ, ɡˈeɪmtʃˈeɪndʒɪŋ tɛknˈɑːlədʒi, ænd dˈɛt faɪnˈænsɪŋ.
Bragg and his business empire were the subject of a lengthy interview/profile in The Globe and Mail, which observed that "Beneath the veneer of the rural blueberry baron, there is one tough, risk-taking tycoon with an ardour for growth, game-changing technology, and debt financing.