ðə kˈɔːl sˈaɪn wʌz tʃˈeɪndʒd tə dˈʌbəljˌuːbˈoʊˌɛfˈɛm ˌɔn sɛptˈɛmbɚ wˈʌn, tˈuː θˈaʊzənd θɹˈiː, æz "lˈaɪt ɹˈɑːk bˈiː wˈʌnhˈʌndɹɪd tˈuː dˈæʃ sˈɛvən," jˈuːɾɪlˌaɪzɪŋ ðə lˈɛdʒəndɚɹi kˈɔːl sˈaɪn ðæt hɐdbɪn jˈuːzd ˌɔn wˈʌn θˈaʊzənd tˈuːhˈʌndɹɪd θˈɜːɾi ˌeɪˈɛm ænd sˈɪkshˈʌndɹɪd fˈoːɹɾi ˌeɪˈɛm ɪnðə tˈɛɹ hˈɔːt mˌɛtɹəpˈɑːlɪtən ˈɛɹiə fɹʌm nˈaɪntiːnhˈʌndɹɪd twˈɛnti sˈɛvən ʌntˈɪl tˈuː θˈaʊzənd wˈʌn wɛn sˈɪkshˈʌndɹɪd fˈoːɹɾi ˌeɪˈɛm wɛnt dˈɑːɹk.
The call sign was changed to WBOW-FM on September 1, 2003, as "Light Rock B102-7," utilizing the legendary call sign that had been used on 1230 AM and 640 AM in the Terre Haute metropolitan area from 1927 until 2001 when 640 AM went dark.