ðə dɪzˈaɪn, kənsˈiːvd baɪ fˈɔːɹmɚ skwˈɪɹ mˈɑːɹkɪɾɪŋ mˈænɪdʒɚ dʒˈoʊ kɑːɹdˈuːtʃi, ɪz sˈɛd tə hɐvbɪn ɪnspˈaɪɚd baɪ ɐ fˈoʊɾəɡɹˌæf ɪnwˌɪtʃ dʒˈɪmi hˈɛndɹɪks ɪz pˈɪktʃɚd plˈeɪɪŋ ɐ fˈɛndɚ dʒˈæɡwɑːɹ ˈʌpsaɪd dˈaʊn.
The design, conceived by former Squier marketing manager Joe Carducci, is said to have been inspired by a photograph in which Jimi Hendrix is pictured playing a Fender Jaguar upside down.