wˌɛn ˌɛmtˌiːvˈiː wɛnt ɔnðɪ ˈɛɹ ˌɔn ˈɔːɡəst wˈʌn, nˈaɪntiːnhˈʌndɹɪd ˈeɪɾi wˈʌn, ðə tʃˈænəl ˈɛɹd fˈoːɹ ʌv ʃˈuːz vˈɪdɪoʊz:  "tˈuː lˈeɪt", "təmˈɑːɹoʊ nˈaɪt", "kɹˈuːəl juː" ænd "ɪn maɪ ˈɑːɹmz ɐɡˈɛn", mˌeɪkɪŋ ʃˈuːz wˈʌn ʌvðə fˈɜːst bˈændz təbi ʃˈoʊn ɔnðə tʃˈænəl.
When MTV went on the air on August 1, 1981, the channel aired four of Shoes' videos:  "Too Late", "Tomorrow Night", "Cruel You" and "In My Arms Again", making Shoes one of the first bands to be shown on the channel.