ðæt sˈeɪm jˈɪɹ, ðə kˈʌmpəni ɛksplˈoːɹd ɹᵻvˈaɪvɪŋ ðə dᵻfˈʌŋkt ˈɑːɾɐwɚ ɹˈɛnəɡˌeɪdz ʌvðə kɐnˈeɪdiən fˈʊtbɔːl lˈiːɡ, ˌʌndɚ ðə nˈuː nˈeɪm ˈɑːɾɐwə stˈiːlbæk.
That same year, the company explored reviving the defunct Ottawa Renegades of the Canadian Football League, under the new name Ottawa Steelback.