ˌʌndɚ hɪz lˈiːdɚʃˌɪp, sˈɪɹz ʃˈɪftᵻd ðə fˈoʊkəs ʌv ɪts ˌɑːpɚɹˈeɪʃənz fɹʌm mˈeɪlˈɔːɹdɚ sˈeɪlz tə ɹˈiːteɪl sˈeɪlz æt lˈɑːɹdʒ ˈɜːbən dᵻpˈɑːɹtmənt stˈoːɹz.
Under his leadership, Sears shifted the focus of its operations from mail-order sales to retail sales at large urban department stores.