hiː lˈɛd ðə jˌuːnɪvˈɜːsᵻɾi ʌv mˌɪnɪsˈoʊɾə fɹʌm nˈaɪntiːnhˈʌndɹɪd sˈɪksti sˈɪks tə nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː, ðˈɛn wɛnt tə ðə wˈɜːld hˈɑːki ɐsˌoʊsɪˈeɪʃən, wˌɛɹ hiː wʌzðə dʒˈɛnɚɹəl mˈænɪdʒɚ, ænd əkˈeɪʒənəl kˈoʊtʃ, ʌvðə mˌɪnɪsˈoʊɾə fˈaɪɾɪŋ sˈeɪnts ænd bˈɜːmɪŋˌæm bˈʊlz bᵻtwˌiːn nˈaɪntiːnhˈʌndɹɪd sˈɛvənti tˈuː ænd nˈaɪntiːnhˈʌndɹɪd sˈɛvənti ˈeɪt.
He led the University of Minnesota from 1966 to 1972, then went to the World Hockey Association, where he was the general manager, and occasional coach, of the Minnesota Fighting Saints and Birmingham Bulls between 1972 and 1978.