ˌɔn sɛptˈɛmbɚɹ ˈeɪt, tˈuː θˈaʊzənd tˈɛn, fˈɑːloʊɪŋ ðə tɹˈævəl pɹəmˈoʊʃən ˈækt, sˌiːbˌiːpˈiː bɪɡˈæn tʃˈɑːɹdʒɪŋ ɐ fˈiː ʌv dˈɑːlɚ fˈoːɹ tə kˈʌvɚɹ ɐdmˈɪnɪstɹˌeɪɾɪv kˈɔsts, ænd ɪf ðɪ ˌæplɪkˈeɪʃən wʌz ɐpɹˈuːvd, ɐn ɐdˈɪʃənəl fˈiː ʌv dˈɑːlɚ tˈɛn tə fˈʌnd ðə kˌɔːɹpɚɹˈeɪʃən fɔːɹ tɹˈævəl pɹəmˈoʊʃən ˈɔːlsoʊ nˈoʊn æz bɹˈænd jˌuːˌɛsˈeɪ, fɚɹə tˈoʊɾəl ʌv dˈɑːlɚ fˈoːɹtiːn fɔːɹ ˈiːtʃ ɐpɹˈuːvd ˈɛstə.
On September 8, 2010, following the Travel Promotion Act, CBP began charging a fee of $4 to cover administrative costs, and if the application was approved, an additional fee of $10 to fund the Corporation for Travel Promotion (also known as Brand USA), for a total of $14 for each approved ESTA.