ˌʌp ʌntˈɪl ˈɔːɡəst tˈuː θˈaʊzənd fˈaɪv, ɪt wʌzɐ blˈɑːɡ bˌʌt æt ðæt pˈɔɪnt ɪt tɹænsˈɪʃənd ˌɪntʊ ɐ nˈuːz mˌæɡɐzˈiːn wˈɛbsaɪt fˈɔːɹmæt.
Up until August 2005, it was a blog but at that point it transitioned into a news magazine website format.