ˌɔn mˈeɪ twˈɛnti fˈaɪv, tˈuː θˈaʊzənd sˈɪks, dˌʌbəljˌuːdˌʌbəljˌuːˈiː ɐnˈaʊnst ðə lˈɑːntʃ ʌv ˌiːsˌiːdˈʌbəljˌuː æz ɐ stˈændɐlˈoʊn bɹˈænd, kˈɑːŋɡɹuːəs tə ɹˈɔː ænd smˈæk dˈaʊn!, wɪð ɪts ˈoʊn ʃˈoʊ ˌɔn sˈaɪ fˌaɪ nˈaʊ sˈɪfaɪ.
On May 25, 2006, WWE announced the launch of ECW as a stand-alone brand, congruous to Raw and SmackDown!, with its own show on Sci Fi (now Syfy).