vˈɛɹiəs dˈiːlz tə lˈoʊɚ ðə sˈɛtˌʌp fˈiː hɐvbɪn mˌeɪd ɐvˈeɪləbəl tʊ ˈɔːl kˈʌstəmɚz ɪn ˈɔːɹdɚ tə kəmpˈiːt wɪð ɹˈaɪvəl skˈaɪ.
Various deals to lower the set-up fee have been made available to all customers in order to compete with rival Sky.