mˈɑːɹtɪn ˈɛt ˈæl. ˈɔːlsoʊ kɹiːˈeɪɾᵻd ɪɾ æz ɐn ˈækt ʌv pəlˈɪɾɪkəl mˈɪstʃɪf ˈeɪmd æt pɹəmˈɪɹ dʒˈoʊi smˈɔːlwʊd ænd hɪz lˈɪbɚɹəl ɡˈʌvɚnmənts pɚsˈiːvd ɪndˈɪfɹəns tə lˈæbɹɐdˌoːɹ.
Martin et al. also created it as an act of political mischief aimed at Premier Joey Smallwood and his Liberal government's perceived indifference to Labrador.