mˈaɪkəl ˈɛs. mˈɑːɹtɪn, ðə mˈɛmbɚɹ ʌvðə hˈaʊs ʌv ɐsˈɛmbli fɚðə dˈɪstɹɪkt ʌv lˈæbɹɐdˌoːɹ sˈaʊθ tˈʊk ðɪs æz ɐn ɑːpɚtˈuːnᵻɾi tə dˈuː sˈʌmθɪŋ sɪɡnˈɪfɪkənt tə sˈɛləbɹˌeɪt lˈæbɹɐdˌoːɹz hˈɛɹɪɾɪdʒ æz pˈɑːɹt ʌv njˈuːfəndlɐnd.
Michael S. Martin, the Member of the House of Assembly for the district of Labrador South took this as an opportunity to do something significant to celebrate Labrador's heritage as part of Newfoundland.