ɡˈoːɹz ænd ðɪ ˈɪlɪtʃᵻz ˈɛntɚd ˌɪntʊ ɐnˈʌðɚ dʒˈɔɪnt vˈɛntʃɚ wɪð ðɛɹ bˈɪznəsᵻz pˌiːˈɛs ænd ˈiː ænd əlˈɪmpiə ˌɛntɚtˈeɪnmənt kˈɔːld "θɹˈiːhˈʌndɹɪd θˈɜːtiːn pɹˈɛzənts."
Gores and the Ilitches entered into another joint venture with their businesses (PS&E and Olympia Entertainment) called "313 Presents."