ðə ʃˈoʊz nˈeɪm ˈɔːlsoʊ ɹᵻfˈɜːd tə ðɪ ˌiːsˌiːdˈʌbəljˌuː bɹˈænd, ɪnwˌɪtʃ dˌʌbəljˌuːdˌʌbəljˌuːˈiː ɛmplˈɔɪiːz wɜːɹ ɐsˈaɪnd tə wˈɜːk ænd pɚfˈɔːɹm, kˌɑːmplɪmˈɛntɚɹi tə dˌʌbəljˌuːdˌʌbəljˌuːˈiːz ˈʌðɚ bɹˈændz, ɹˈɔː ænd smˈæk dˈaʊn.
The show's name also referred to the ECW brand, in which WWE employees were assigned to work and perform, complementary to WWE's other brands, Raw and SmackDown.