ɪn nˈaɪntiːnhˈʌndɹɪd θˈɜːɾi tˈuː, ðə kˈɑːlɪdʒᵻz sˈoʊld ðə stˈeɪʃən tʊ ɐ ɡɹˈuːp ʌv bˈɪznəsmˌɛn, dˌuːɪŋ bˈɪznəs æz "ðə vˈɔɪs ʌv ˌæləbˈæmə."
In 1932, the colleges sold the station to a group of businessmen, doing business as "The Voice of Alabama."