dˈʊɹɹɪŋ ɪts hˈeɪdeɪ, ɪt wʌz ɐdˈɑːptᵻd baɪ dʒˈɛnɚɹəl ᵻlˈɛktɹɪk, ˌaɪtˌiːtˈiː kˌɔːɹpɚɹˈeɪʃən, mɑːntɡˈɑːmɚɹi wˈɔːɹd, ðə juːnˈaɪɾᵻd stˈeɪts ˈɑːɹmi ɐmˌʌŋ ˈʌðɚɹ ˌɔːɹɡɐnᵻzˈeɪʃənz.
During its heyday, it was adopted by General Electric, ITT Corporation, Montgomery Ward, the United States Army among other organizations.