ɪn tˈuː θˈaʊzənd fˈoːɹ, jˈɛs stˈɑːɹɾᵻd ˈɔfɚɹɪŋ ɪts kˈʌstəmɚz ðə fˈɜːst dˌiːvˌiːˈɑːɹ dˈɪdʒɪɾəl vˈɪdɪoʊ ɹᵻkˈoːɹdɚ ɪn ˈɪzɹiːəl, kˈɔːld jˈɛs mˈæks sˈɪmɪlɚɹ ɪn fˈʌŋkʃən tə ðə tˈaɪ vˈoʊ.
In 2004, yes started offering its customers the first DVR (Digital video recorder) in Israel, called yesMax (similar in function to the TiVo).