ðɪs ˈɪʃuː ɪz fˈɜːðɚ kɑːmpˈaʊndᵻd baɪ ðə fˈækt ðæt ˈæpəl kˈʌltɪvˌɑːɹz wɪð ɐ hˈaɪ mˈɑːɹkɪt ʃˈɛɹ, pˈɪŋk lˈeɪdi fɔːɹ ɛɡzˈæmpəl, ɑːɹ səsˈɛptᵻbəl tə ðə pˈæθədʒən wˌaɪl mˈoːɹ ɹᵻsˈɪstənt vɚɹˈaɪəɾiz ɑːɹ lˈɛs wˈɛl nˈoʊn ɔːɹ dɪzˈaɪɚd baɪ kənsˈuːmɚz.
This issue is further compounded by the fact that apple cultivars with a high market share, Pink Lady for example, are susceptible to the pathogen while more resistant varieties are less well known or desired by consumers.