How important is color in the business world? Google, one of the biggest U.S. companies, is trying to find it out. The company has already found "a close connection between color and satisfaction with a person's work area". That's according to its spokeswoman named Meghan Casserly. "Color is a silent salesperson," said Elyria Kemp. She is an assistant professor of marketing at the University of New Orleans. Kemp is following color trends in business. She is studying the connection between feelings and color. According to Kemp, when people make an evaluation of a product, usually they do this within 90 seconds or less. Besides, more than half of their first evaluation is based on (......) color alone. That's why so many companies are researching their color choices. They are spending thousands of dollars on the research, too. Just think of UPS's Pullman brown, Home Depot's orange and Tiffany & Co.'s blue. Joclyn Benedetto is a spokeswoman for Tiffany & Co. She said the success of the company's jewelry was connected to its blue color. It is used to wrap every product. She said the color was chosen by the founder Charles Lewis Tiffany for the cover of Blue Book, Tiffany's annual collection of beautifully hand-made jewels, which first came out in 1845. Coca-Cola's red color also dates back more than 100 years. The soft drink was shipped in barrels painted red. A spokesperson for Home Depot said research showed that the first thing people thought of was orange when they heard the name of the company. Smaller companies are also realizing the importance of color. But picking the right color is important. "You know when something is right because you get a feeling of safety, and it's not something that you think about. It just will hit you," said Emil Hagopian, a distributor for Mar Plast Color Building Accessories in Ann Arbor, Mich. "And sometimes, if it's done wrong, that also hits you."
who is Elyria? what is she following what is she studying? how long does it take people to evaluate according to her? how much are companies spending on research? who is orange? What color is Tiffany and Co Who chose that color? how long does coca cola What was it shipped in? when did tiffany's annual collection come out? what does it consist of? who is Joclyn? what does she say is responsible for their success where is elyria a professor? what is her job there? who found a connection between color and satisfaction? what country are they a big company in? who is their spokeswoman? what world is color important in?
Assistant professor of marketing at the University of New Orleans. Color trends in business. The connection between feelings and color. 90 seconds or less. Thousands of dollars. Home Depot. Blue. Founder Charles Lewis Tiffany. More than 100 years. Barrels painted red. In 1845. Tiffany's annual collection of beautifully hand-made jewels, A spokeswoman for Tiffany & Co. Its blue color. University of New Orleans Assistant professor Google did. The U.S. Meghan Casserly. The business world?