I'm actually surprised it didn't happen earlier as the family that owns the team is VERY religious and they had the team meet with the Pope in multiple occasions. In the past they raced with "NO ALL'ABORTO" (no to abortion) or "DIO TI AMA" (God loves you) on the jerseys... and according to the team's website, the team's name (which translates to "Love and life") was suggested by Pope John Paul II.

As a completely unrelated sidenote, the family behind the team is the same that sets up the women's Giro della Toscana- that is, the race that saw a mass boycott in 2013 for failing to set up adequate safety measures, so despite all the "spreading love for life" message, they don't really seem that concerned with the life of riders after all.


Also, interestingly, in the 90s they dropped the Christian stuff for a while and they became a Berlusconi fanboys team, riding in AC Milan jerseys with messages of support for the former Italian prime minister, apparently without Berlusconi himself backing the initiative or even being noticed beforehand.