Nadia's client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client's problem. What's a compelling reason YouTube would be a good solution for her client to consider?
Televisions are the primary device used for accessing YouTube, and they're most frequently found in living rooms.
The living room, once ruled by broadcast TV and physical media, is YouTube's fastest-growing platform.
95% of users access videos on YouTube in a living room, using any type of internet-capable device.
75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.