&gt;I don't see how that was unfair. For one day of 0% rev share, they get 14 days on the Appstore Main page, pretty good advertising deal to me.

Except that it wasn't, and the article said as much:

&gt; Did the exposure count for much in the days afterwards? That’s also a big no, the day after saw a blip in sales, followed by things going back to exactly where we started, selling a few apps a day. 

_Edit:_ this is much like getting front-paged on reddit, slashdot and similar sites: You see a huge spike in traffic for about a day, and it trickles back to the previous levels of traffic in a few days.