History.
But what’s even more rewarding is the opportunity to give back to the farmers in this area. During my visit, I met with 15 excited farmers who represent the 27 ethnic tribes that live in the lush, rural area of Yunnan. This is the ideal region with the perfect climate for growing specialty coffee in China. The area is Pu’er, known for its beauty and also its exquisite teas.
We are looking forward to this historic partnership with the Chinese government and Yunnan farmers. For us, this will be a market with huge potential for growth. For the farmers, this means hope for a brighter, more stable business that respects the people and the land of this area.
We are doing something truly special. In just a few short years, we will reinvent the coffee sector in China and bring an awareness of Yunnan coffee to the rest of the world.
- Whole Bean Coffee
- Responsibility
- Ethical Sourcing
- Starbucks
- Whole Bean Coffee
- Responsibility
- Ethical Sourcing
- Starbucks