Digital Advocacy: Why Is It Important To Have a Strategy?
Digital advocacy is the use of tech tools such as social media platforms and blogs to inform people of a cause. The main aim of a digital advocacy campaign is to influence the public’s notion towards policies or products, while educating them on how to get involved with change-making.
Why, as a nonprofit organisation, do you need a digital advocacy strategy?
Most nonprofit organisations have a common goal: to make the lives of many communities better. Nonprofits are advocates for change and equal opportunities for all. A good digital strategy will assist the advocates in sharing their message on a global level whilst encouraging members of the public to get involved.
Understanding and researching the desired target market – who do you want to reach and why?
Choosing the relevant social or web channel for the campaign – which platform will help you best deliver the campaign?
Measurement – tools such as Google Analytics will help you better understand the impact of your digital advocacy campaign.
It is also important to consider the availability of resources required before launching a digital advocacy campaign: staff capabilities, organisation strengths, community advancement materials and more.
Having a strategy in place before launching a campaign will assist your organisation in reaching the right audience, so that they will become your supporter and help maximize your social impact.