Last week this dress was every where! I received texts from multiple friends about this, as well as, Facebook posts. As it was during the work day, I used my phone to access the site. As they say, timing is everything. Very rarely do I access the internet with my computer. It’s always my phone or tablet. We’re a society that is on the go.
Hi Tara, great story here. Marketers should be monitoring for these trends looking for ways to take advantage of them in relevant ways.
This dress took over my timeline for every social media site I have. Even stores that I follow on Instagram were posting pictures of it, with captions advertising their own dresses. The dress even appeared on talk shows such as Ellen Degeneres. To say it was a hit, is an understatement. But You make a valid point, I originally saw the picture via my iPhone, proving that mobile marketing is alive and well.
