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ShoesReport Magazine №137
Shoes Report Magazine #137
Theme of the issue: Sandals keep punch
The children's segment is waiting for stagnation: parents have reduced the number of pairs of shoes purchased for the child from 5-6 to 2-3 per year. Nevertheless, sellers of children's shoes will still be in the black, in contrast to companies operating in the adult segment.
Interview with Pierre Paolo Celeste, Director of the ICE Agency's Moscow office
Italian fashion in Russia
Italy is the only European country that is in the TOP-5 countries whose shoes are chosen by the Russians. Although demand has fallen sharply, Russians still prefer Italian shoes and bags to any others. In 2014-2015 the goods of the Fashion and Accessories sector occupied the third line in the list of Italian imports to Russia.
Fashion E-Commerce
Russian and international monobrands go online. Forecast for 2016: the Russian e-commerce market will amount to 1 trillion rubles, of which 250 billion rubles (25%) will be in fashion retail.
The course for industrialization
With the support of the state, it will take 10 years to develop the shoe market in the country. In the development of full-fledged shoe production in Russia, the state should pay attention to two factors - loans and taxes. If we correctly rebuild the economic system, the development of the industry will go by itself, says Vladimir Timofeev, head of the Giotto shoe manufacturing enterprise.
Are there any advantages in the crisis for the development of Russian footwear production?
“It is not profitable to produce shoes in Russia yet,” said Vladimir Denisenko, vice president of the RKSO.
Will the children's segment go into growth?
Market experts talk about the prospects for Russian-made children's shoes.
There is a goal, there will be a plan
Why do I need a sales plan for the whole team and each seller? How to control the implementation of the sales plan and motivate employees to execute it? Responsible business coach Kristina Wojciechowska.
High sales tune
What is music marketing and how to increase store sales through music.
Information is the engine of trade
Effective data management increases sales by 3 times. How to build a reliable customer base.
Budget but attractive
How to make a storefront correctly and brightly with a limited budget. How to attract the attention of passers-by and what standards you must adhere to when designing an internal display case. Says the expert on showcase Alexander Tulyakov.
Learn a little!
Despite the crisis, the number of staff training in Russian companies has not decreased. The budget for training is provided in 45% of companies, but now they prefer to teach on their own.
Interrogative tactics
The art of aleatherg questions is a difficult science that every salesperson striving for high sales should have.
Business trainer Anya Pabst talks about how and what a seller should tell a client so that a store visitor becomes a buyer.
Trainings and seminars in May 2016.
Women's shoes spring-summer 2017
Four main fashionable themes for the assortment of women's shoes: Japanese “Edo”, sweet “Secular Garden”, vibrant “Harmony in Contrast”, feminine “Summer Bohemia”.
Actual colors, models and materials of spring and summer-2016
Denim shoes, all shades of yellow, sky blue, nude tones
Individual approach
Shoe retailers are actively introducing new digital technologies to better understand the tastes of their customers. In the world of fashion trade, a personalized approach to the client is gradually beginning to dominate.
Victor Kunts, General Director of Caprice Vostok LLC: “We are true to our philosophy: our company produces only leather shoes”
Last season was special for shoe makers: in connection with the change in the exchange rate, the market situation also changed. How did this affect the sale of Caprice shoes, Victor Kunts, Director General of Caprice Vostok LLC, told the Shoes Report correspondent.
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BASCONI continues to develop retail in Russia and abroad
In a situation where a large number of foreign brands stopped working on the Russian market, BASCONI
enhances the recognition of its own brand in Russia and continues the development of the franchise network. Vitaly Ifraimov, one of the owners and copyright holders of the BASCONI trademark, spoke about plans for development in the Russian market Shoes Report.
A week before the start of EURO SHOES@CPM in Moscow
From August 30 to September 2, Expocentre Moscow will host a grandiose exhibition event. The international exhibitions Euro Shoes premiere collection and CPM Collection Première Moscow present new collections of clothes, shoes, bags and accessories from leading European brands to Russian and foreign buyers.
The main trends in colors, materials, shapes and decor in shoe models for the autumn-winter 2022/23 season
The choice that the consumer will see in stores in the autumn-winter 2022/23 season now depends on many factors: from business owners and buyers who determine the assortment strategy in the new conditions and ultimately decide what to buy, from suppliers who can or not deliver the goods on time, on the exchange rate and much more. Nevertheless, we decided to remind you of the main trends in colors, materials, decor, and shoe models for the fall-winter 2022/23 season. SR expert Elena Vinogradova prepared an overview of the trends for the upcoming autumn-winter season especially for the readers of the magazine.
Euro Shoes@CPM set attendance records
From August 30 to September 2, the key event for the Russian fashion industry was held in Moscow at the main exhibition complex of the Expocentre Central Exhibition Complex - the professional exhibition of shoes, clothes and accessories Euro Shoes@CPM. For four days, the event has become a place of attraction for all representatives of the fashion industry: buyers, retailers, manufacturers and distributors of fashion brands from around the world.
Moscow hosts Euro Shoes premiere collection
The largest exhibitions of clothing and footwear - EURO SHOES and CPM - are held from August 30 to September 2 at the Expocentre
Which shoes will please your feet, and which will not?
The prose of life is that many fashion shoe manufacturers often think only about the exterior of models, not paying much attention to the biomechanics of the foot. Even today, when in shoe fashion for several years now there has been a steady trend for comfortable sports and casual shoes. Doctors do not approve of this approach. How to come to a compromise? SR asked Olga Chizhevskaya, an expert and executive director of the League of Podiatry, about how different models of shoes affect the health of the foot and the entire musculoskeletal system, and which shoes are ideal for foot health. Podiatry is a branch of medicine that deals with the treatment of diseases of the feet and lower legs, combining knowledge of orthopedics, traumatology and surgery.
Indian footwear manufacturer Nuova Shoes presents its spring-summer 2023 collection at Euro Shoes
Indian Nuova Shoes makes shoes for many European brands, including Bata, Benetton, Lasocki, Bugatti, Gino Rossi, Wrangler and others. The company has a long history and experience of working with Soviet shoe factories. The crisis of 1998 caused the termination of the Indian company's activities in the Russian market. But today Nuova Shoes wants to return to cooperation with Russia and presents its production capabilities at Euro Shoes. Sushil Kumar, Business Development Manager of Nouova Shoes in Russia, talks about possible ways of cooperation.
MASCOTTE relaunches retail format with focus on digital technology
On August 30, the opening of a new MASCOTTE salon in an updated concept took place in St. Petersburg. Particular attention in the concept is paid to digital content that creates a comfortable and exciting shopping experience: screens in the showcase and central areas with image content, information screens around the perimeter of retail equipment, tablets with a convenient user application in the lounge area and at the checkout.
CPM: development in a changing market
On September 02, the 38th CPM - Collection Premiére Moscow and the 30th Euro Shoes premiere collection - the two largest b2b platforms for the fashion, footwear and accessories industry in Russia and the CIS - ended. The leading international alliance of the two largest exhibitions has been showing high attendance and an increase in professional audience for the second season.
New Russian shoe brands: AFOUR
The St. Petersburg brand of tailor-made sneakers AFOUR does not really fit the definition of “new”, next year the brand turns 15 years old, and we have repeatedly written about the bright collaborations of the brand in our news. And yet, AFOUR is at the beginning of its journey, because the production and service concept, which was developed by the founder of the brand Vladimir Grigoriev, is new, original and has good prospects in its own way. Shoes Report interviewed Vladimir Grigoriev during Fashion Week in Moscow, where AFOUR sneakers were presented on the market and were a success.".
The balance in the market will be determined by the availability of shoes
Vladimir Denisenko, General Director of the Russian shoe company Unichel, talks about the new market situation, the prospects for import substitution in the industry and the future of Russian shoemakers
Economic conditions have changed radically in recent months, but the full realization of the new reality will come later. For the time being, something continues to be done by inertia, on the basis of old stocks of components and materials, and production plans, current business tasks have not been canceled. Operational activities do not provide an opportunity to immerse ourselves in reflections on the uncertainty in which we find ourselves. About how much retail prices for shoes will grow, whether Russian manufacturers will be able to replace imported components and materials for shoes, what is dangerous for shoe companies parallel imports, about adjusting development plans, in an exclusive interview with SR, said the CEO of the Russian shoe company Unichel Vladimir DENISENKO..
BELWEST is a new exhibitor at Euro Shoes
A large Belarusian footwear manufacturer BELWEST will present a new collection for the first time at Euro Shoes@CPM in Moscow..
BEST TURKISH SHOES MANUFACTURERS - ON EURO SHOES
Leading Turkish manufacturers of shoes, bags and accessories will be represented at Euro Shoes at the Expocentre on Krasnaya Presnya, which will be held on February 21-24, 2022..
Italian shoe industry turns to government for help
Anti-Russian sanctions hit hard on shoe manufacturers in Italy. Italian manufacturers are struggling with high inventory levels. Assocalzaturifici renews its appeal to the Italian government for help..
The psychological profile of the sales assistant
If you conduct a survey of retail business executives and ask what the main problem is now, then the answer "Where to find and how to keep good sellers" will certainly be included in the top three answers. SR expert Evgeny Danchev talks about the criteria for effectively hiring people for the position of a sales assistant.
Assortment of bags, belts and gloves for fall-winter 2021/22
In this article, Galina Kravchenko / @ galina_kravchenko79, a regular SR author and expert on fashion trends and the formation of a fashionable assortment, speaker of the business program of the Euro Shoes Premiere Collection, talks about the key accessory models for increasing shoe store sales: bags, belts and gloves for women's assortment in the season FW 2021/22. We present: mini bags, cross-body, box bag, hobo, oversized clutches, tote, bucket bag, frame bags, belt with a purse, classic belts of different widths, as well as the most current models of gloves.
Mistakes in the lighting of the sales area that spoil the impression of a shoe store
Professional, correctly selected, high-quality lighting in the sales area and shoe store windows guarantees success with customers. But making it is not easy. A holistic approach to lighting development (ceiling + furniture + architecture) is a must for a successful shoe store, says Natalya Frolova, SR lighting expert in fashion retail. We analyze with her not very successful examples of lighting in shoe stores and offer solutions to the problem.
Footwear market players and fashion experts welcome Euro Shoes and CPM alliance
The news about two key events of the fashion industry in Russia - the Euro Shoes exhibition and the CPM clothing exhibition from 21 to 24 February 2022 at the same venue in the Expocentre Fairgrounds caused a huge resonance in the Russian fashion market. The Editorial Office Shoes Report asked key footwear market players and fashion experts to comment on this event:.
The whole truth about Bayer. Who is he and how to become one?
Bayer is no longer a new, but still a popular and sought-after profession. It’s fashionable to be a buyer. Buyers are at the origins of the emergence and development of trends. If the designer offers his vision of fashion in the season, then the buyer selects the most interesting commercial ideas. It is on buyers that the policy of sales of stores and what, in the end, the buyer will wear depends on. This profession is surrounded by a magical fleur, often associated with a lack of understanding of what exactly is the work of a buyer.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail..
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