The Devon Travel Academy hosted a press and media day in which they explained and demonstrated the risks associated whilst driving and using a mobile phone. The MyRedThumb initiative was developed to help remind and prevent drivers, young and old, not to use a phone when in control of a vehicle. Members of the press took up a driver challenge in a safe, off-road, environment where they had their driving assessed by one of the instructors from the three emergency services driver training teams. They further undertook another assessed drive but this time experiencing the potenital catastrophic effects of using a mobile phone whilst driving.