Ford or Hyundai isn't going to hire an engineer or designer or marketer who says, "I don't like cars." Yeah, there may be that person, but mostly, NO. Any company wants people who have done their homework on the business and product, who is passionate about the business' work to make it without a huge learning curve and can integrate with co-workers who are also passionate about the work too.

Saying you "do not watch television" mean you aren't up on their product or interested in it-two red flags for a hiring manager, and they only needed one to dismiss you.