Gustavo Serafini has built a dream business about operate he enjoys. He is co-founder of Pure Audio Movie, a reseller of higher-finish house theater equipment based in Ft. Lauderdale, Fla. The movie buff and his co-founder and brother Marcelo make elaborate residence entertainment ordeals for individuals who really like systems, flicks and audio. Serafini doubles as host of the Enabled Disabled Podcast, which aims to shift the narrative around incapacity and empower folks as a result of realistic tips and tales.
Pure Audio Online video, launched in 2005, has grown to about $2 million in once-a-year gross sales, and now has 9 workers, putting the duo in the small cohort of entrepreneurs whose tiny corporations get to $1 million in yearly income or additional.
Gustavo Serafini tapped his passion for the moviegoing expertise into a company that installs … [+] high-conclude dwelling theaters.
He did make the crew, which was undefeated. Though, as a pre-teenager boy, he by no means asked his coach why he was preferred for the workforce, he intuited that the mentor had two causes: to inspire other people on the workforce to do the job harder and to score points like all people else.
His brother Marcelo shared a equivalent want. “We beloved the motion picture songs knowledge,” he states. They did some analysis and a calendar year and 50 % afterwards, decided to get started Pure Audio Video—and hardly ever looked again. They in the beginning began marketing and advertising their provider to audiophiles, then refined their business enterprise model. Past doing the job with shoppers to program the theaters and advertising the audio and video clip devices, the corporation also does the connected electrical operate and cyber protection. Over time, they concentrated their focus on serving severe audiophiles with dwelling theaters.
Eventually, a builder they realized gave them an option to bid on a job at an NFL player’s dwelling. They gained the bid, and the builder held a barbeque to rejoice the offer. “Once people knew we labored on that task and he was satisfied and willing to explain to men and women, the opportunities started off,” suggests Serafini. By using each project to the optimum degree they could, they crafted good word-of-mouth that served the corporation grow.
Serafini has located that while incapacity is element of his id, everybody is formed by numerous unique encounters, and unique kinds occur into participate in in various conditions, both in his business enterprise and lifetime outside of it.
