Meet
Rico León
Rico León is a loud, outgoing, successful networking wizard!.
León’s podcast, launching in October 2018, is focused on interviewing local businesses in every industry to help them gain notoriety, to talk about their struggles in their industries and to coach them with his extensive knowledge on the value of networking. His mission is to teach people to add more value to what they do and to bring out the best version of themselves to grow their business.
He explains it best himself: .
In the same vein, I teach that people can sell you better than you can sell yourself. We are all selling ourselves in our respective industries because we must; but imagine if you add value to other’s lives and help everyone you come in contact with and as a result you have people selling YOU at networking events and in their day to day interactions.
This is a much more personal and valuable networking model that has worked amazingly for me. When people are trying to close you and get your money on day one this is an impersonal, superficial way of getting business. However, if you add value, expand your network and know how to utilize and leverage interpersonal interactions then you are creating a great reputation for yourself and beautiful relationships as well.
Networking is such a huge part of what we do to build our own brand. Add value. Create relationships. Bring in business.”