Making work fun and fresh comes easily, I love to learn about different businesses and their industries, clients and competitors. Skilled in both web and print design services ensures a cohesive brand presence in all media for your initial project — and for ongoing needs.
Each project, whether B2B or B2C, print or interactive, presents new challenges to our design and development team. The process includes taking the time to understand your industry and leverage my knowledge of related industries.
The first step for success is learning about your organization and target markets. With collaboration and proactive communication together to create the best possible solutions to meet your needs, delivering effective projects on budget and on time.
Every design project begins with you, your story and your audience. During the project kickoff meeting, we invite your decision makers to answer in-depth questions about your business, and we begin to determine a strategic approach based on your goals. I create the elements of your website or print project and review them with you, making sure that we’re all in strategic alignment, ask for your feedback and collaborative discussions, revising as needed before proceeding to the next milestone. We can meet in person or via screen-share and conference call to review major milestones and proofs whenever possible, facilitating communication and efficiency throughout the creative process.
After the visuals have been defined, design elements are collected or created for designing your website, integrating CMS software on your development server. We can optimize for SEO, test browser and device compatibility, transfer in content and integrate with third-party systems. Print projects will be preflighted, proofed, prepped for printing and coordinated through local or national printers to ensure competitive pricing for your marketing budget.
Before your website launches, I can train you or your staff on common editing tasks and deliver customized documentation on how to use your website content management system so you can become familiar with editing your new site prior to launch. For print pieces, I can coordinate with printing and shipping vendors if you like to ensure that everything is received where and when it’s needed.
Your marketing goals are ever-evolving, and your marketing materials should be, too. I am always available for questions, add-ons and updates to print and website projects, leveraging our knowledge of your business and brand as it grows.