You have no active, non-pressure program so they don’t think about it. No one has ever talked with them about it.
They drive prospects away by making them feel pressured into calling you.
They forget. There are no reminders about your referral program.
They don’t think it is important.
They referred once and weren’t recognized, thanked or rewarded.
Decide if you will give a gift card for the referral with a handwritten thank you.
Let your customers know about it. Put referral details in your newsletters, on your invoices, on the back of your business card.
Track and improve your referrals.
Post referrals on your social media.
