The authors of the book (Blue Ocean Strategy, 2015) W. Chan Kim and Renee Mauborgne are professors of strategy and international management at INSEAD Business School in …... 29/12/2018 · Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework.