Nestle is differentiating Nestum from the other 3-in-1 cereal drinks by claiming “Sarapan itu dimakan bukan diminum” or “Breakfast is to be eaten and not to be consumed in the form of a drink.” As such, Nestum is to be eaten in a bowl, which means it should have a thicker texture compared with other 3-in-1 cereal drinks, and will be providing higher satiety compared with cereal drinks.