(OM11) Legal Technology as a Profit Center: Explaining ROI and Other Business Concepts to Lawyers MicroLaw Legal Technology ©2005, Ross Kodner & MicroLaw, Inc., All Rights Reserved 35 At the End of the Day -Technology Can Make More Money Than Any New Associate Steps to take NOW: Educate - Teach lawyers about the concepts of ROTI and especially, Reverse ROTI Understand that not making money because time is wasted that would otherwise be billable is the same as spending money Same negative net effect on the bottom line!