In the mid 1870s, the studio at 14 North Street, Chichester carried the name of The Chichester Photographic Co., but presumably the studio was still owned by Fielder & Co.
On 1st October 1872, at Funtington in West Sussex, George Fielder married Sarah Wilkins (born 19th March 1841, Ashling, Sussex), the daughter of William and Lucy Wilkins of Funtington.