Transition to deep learning
Our ML systems paired classical models with word embeddings to evaluate ad text. But our requirements evolved, and as the volume of submissions continued to expand, we needed a method nimble enough to scale along with our business. In addition, our models must be fast and serve ads within milliseconds to provide an optimal customer experience.
Over the last decade, DL has become very popular in numerous domains, including natural language, vision, and audio. Because deep neural networks channel data sets through many layers — extracting progressively higher-level features — they can make more nuanced inferences than classical ML models. Rather than simply detecting prohibited language, for example, a DL model can reject an ad for making false claims.