Within a year, the ITV companies sold the channel to the Italian Marcucci family, owners of Videomusic, the first music channel in Italy, with a minority stake being held by Richard Branson's Virgin plc, and the programming changed from British to pan-European, although it continued carrying ITN's World News bulletins.
At the beginning Super Channel was based in the heart of London, 19-22 Rathbone Place, London W1P 1DF, in the same building as Music Box; the building would later become the home of CNN International until 2007.