The event was first held in 2004, added as part of the 2004 NASCAR Realignment, and was partially featured in the film, Herbie: Fully Loaded.
As part of the 2009 realignment in NASCAR Auto Club Speedway, Talladega Superspeedway, and Atlanta Motor Speedway agreed to switch dates, with the Atlanta race moving from its traditional fall date to Labor Day weekend and becoming known as the Labor Day Classic 500.