The company received a boost to its sales when the 2009 British Lions tour of South Africa, at which eight fans wore red Morphsuits, was covered extensively by sports journalists and photographers [REF].
Many early mainstream appearances of similar suits in North America were not their brand: The Green Men, two fans of the Vancouver Canucks NHL team, used Super Fan Suits,[REF] as do hip-hop group The Body Poets,[REF][REF] while appearances on It's Always Sunny in Philadelphia[REF] predate either brand's founding.