According to the Enciclopedia de los Municipios de Mexico, one custom of betrothal involves the prospective groom going to the prospective bride's parents, bringing gifts such as bread, candles, decorations, chocolate and fruit.
The town has a tour service called Tourist Yú'ù which brings and orients visitors to such locations as the community museum, the archeological zone, the municipality dam and two natural formations called Picacho and Cuevitas [REF].