Henry Ford is said to have offered the Ford Model T with the famous dictum: "Any customer can have a car in any color as long as it is black."[REF][REF]
It also appears in Joseph Addison's paper The Spectator (No. 509 of 14 October 1712);[REF] and in Thomas Ward's 1688 poem "England's Reformation", not published until after Ward's death.