In 1953 the French company Rochefortaise launched Société Tananarivienne d'Articles Réfrigérés (STAR) (Antananarivo Company of Refrigerated Products) and its associated factory in Antananarivo, Madagascar, for the exclusive production and distribution of Coca-Cola in Madagascar [REF].
In 1968 Star Breweries opened a factory in Antsiranana for the production and distribution of THB as well as Coca-Cola and other carbonated beverages throughout the island's northern region.