Kool cigarette advertising began with the character of "Willie" the penguin,[REF] who was portrayed as several different professions, among which were a doctor, a soldier and a chef.
In 1971, Kool initiated an advertising campaign where consumers could mail order a Snark sailboat with the Kool logo on the sail - for $88 (later $99) along with one Kool carton flap - including delivery.