In 2008 Gauntlett proposed 'the Make and Connect Agenda', an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material [REF].
These ideas are developed further in his best-known book 'Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0' (Polity, 2011) [REF].