Upon retiring, Guerra becomes head coach of Atlético Potosí, starting off with the youth reserves and eventually going to lead the first team in the 1979-1980 season.
Alberto Guerra coached the Selección de fútbol de México (Mexico national team) for three games in 1988, winning all three matches, but ultimately left the coaching position because he did not agree on the special interests in the Mexican Football Federation, and how economic interests always came before sport [REF].