Over the last two decades social innovation has gained significant popularity as a strategy to tackle new social risks including population ageing and its health correlates (Hubert, 2010; Mulgan et al., 2007, 2010; Murray, Caulier-Grice and Mulgan, 2010).
In the context of 'neoliberal austerity', a strong call in favour of social innovation might hide the attempt to shift public attention from structural deficiencies and disparities to individual and group responsibility, following the vision: "doing more with less" .