Nicogel claims to be a cigarette alternative and designed so tobacco users can continue using "tobacco" in a discreet form [REF]. Nicogel is sold as 50ml dispensers (containing "50 cigarette-equivalents") and as boxes of individually wrapped, single-use packets (containing either 10 or 120 cigarette-equivalents) [REF].
Because many public places have placed bans on smoking, Nicogel touts itself as a more convenient tobacco product.