Trashy Lingerie was started in 1973 by shoe designer Mitch Shrier and his wife Tracy.
Until the company went online in 1998, they were Hollywood's best kept secret with a clientele that included Vanity, Cher, Madonna, Mariah Carey, Janet Jackson, Kim Basinger, Dolly Parton, Gwyneth Paltrow, Drew Barrymore, Cameron Diaz, Sheryl Crow, Kate Bosworth, Jenny McCarthy, Anna Nicole Smith, Paris Hilton, and others.