Dimacali's early career saw him working in public relations and advertising, writing about a wide range of topics, from financial news abstracts to music album reviews to corporate annual reports to comic book scripts [REF].
His work during this early period saw him win a handful of Philippine ad industry awards,[REF] including the Tambuli Awards in 2009; the Philippine Quill which he won in 2008 and twice in 2007; and the Golden Anvil in 2007.