Westward Television had a dual policy for its local programming: it produced a wide range of programmes of particular interest to the south west's rural and agricultural communities, whilst simultaneously producing programming designed to stimulate its audience's interest in new areas.
One of the best known programmes was Treasure Hunt, a game show presented by Kenneth Horne and Keith Fordyce, among others, which ran for fourteen years, and at one stage featured Jethro as the pirate co-host [REF].