The beach receives the maximum number of visitors on the Kannum Pongal day, a day in the festival season of Pongal in mid-January, when about 150,000 people come to the beach [REF].
In 2008, the beach played host to India's first International Beach Volleyball Championship, BSNL FIVB Chennai Challenger:2008, from 15 to 20 July to popularise beach volleyball.