Paul Baan resigned as an executive director of Baan Company in December 1995 in order to build up Baan Business Systems (BBS), which had been separated from Baan Company a few months before the latter started trading as a public company.
The Baan brothers focussed on the development and sale of software, which lent itself to nearly costless duplication onto computer diskettes, leaving advisory and support at client sites, i.e. the actual implementation, to third parties, such as Capgemini.