NASA astronaut Steven Swanson, a fan of the show,[REF] took the Region 1 Firefly and Serenity DVDs with him on Space Shuttle Atlantis' STS-117 mission, which lifted off on Friday June 8, 2007.
Beginning in January 2006, fans (with Universal's blessing) began organizing charity screenings of Serenity to benefit Equality Now, a human rights organization supported by Joss Whedon.