While Name That Tune, To Tell the Truth, What's My Line, and The Match Game put Olson in the upper echelons of television game show announcers, the revival of The Price Is Right cemented Olson's fame.
His exhortations for contestants to "Come on down!" became a catchphrase, and a Price Is Right tradition observed by his successors, Rod Roddy (1986-2003), Rich Fields (2004-2010), and George Gray (2011-present).