The demolition of the Thorpe Park Estate in the 1930s saw the site transform into a gravel pit, originally owned by Ready Mixed Concrete Limited.
In 2007, Merlin Entertainments (a subsidiary of Blackstone Investment Group) bought the Tussauds Group;[REF] the attraction target market was moved towards a teenage audience with large investment in the form of rides such as Saw: The Ride and The Swarm.