SparkBase is in the closed system prepaid card part of the gift card industry, offering a software as a service stored-value payment processing network for specialty gift cards, customer loyalty programs, and community rewards programs.
The gift card network provided by SparkBase is a private-label or white label system that allows the third party (typically an ISO), to brand the company's stored-value network and associated gift cards with the third party's own logo and other identifying information [REF].