In 2000, under the leadership of the current Ford chairman, William Clay Ford, the company announced[REF] a planned 25 percent improvement in the average mileage of its light truck fleet - including its popular SUVs - to be completed by the 2005 calendar year.
For the 2007 model year, Ford had thirteen U.S. models that achieve 30 miles per gallon or better (based on the highway fuel economy estimates of the EPA) and several of Ford's vehicles were recognized in the EPA and Department of Energy Fuel Economy Guide for best-in-class fuel economy.