In 1922 after sales of the mayonnaise were launched in Toronto, Ontario, Canada, Hellmann began building a larger (5-story) factory at 34-08 Northern Boulevard in Long Island City; while honeymooning in San Francisco, California, Hellmann decided to open a plant there too, setting up an office and soliciting salesmen.
Hellmann's is sold east of the Rockies, specifically, in and east of the Frontier Strip (North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, and Texas) [REF].