It was at this time that Kōeidō began its marketing strategy connecting its product to "Peach Boy".
A 1901 article by folk historian stated that while"Kōeidō used millet, mochi, and sugar as ingredients, Sangetsudō used mochi and sugar," and that Sangetsudō stressed the fact they did not use millet and was different item than "Japan's number one kibi dango."[REF][REF] .