By the late 1990s, the company no longer had the 1/18 collector market to itself as competitors both high and low end such as Exoto, Maisto, Yatming, Ertl, Mira, Revell, Jouef, Anson, and also Mattel were producing models, some of which were of higher quality and precision.
Many of these companies had an edge as their products could be produced with far cheaper labor in Thailand and China, while BBurago continued production in Italy.