In July 2011, the Texas A&M Board of Regents met to discuss the long-term impact of the Longhorn Network, a new TV channel devoted to Texas Longhorns sports that was set to launch a month later.
A&M announced on August 31, 2011 that it would leave the Big 12 in June 2012 to join the SEC,[REF] but the invitation process was prolonged by various moves by the Big 12, which feared that A&M's departure would scuttle the conference.