In 1978, Noda joined Procter & Gamble, where he became one of the world's leading authorities in the field of polymer science,[REF] specializing in a type of biopolymer, polyhydroxyalkanoates (PHA).
Noda is known for developing a novel class of bio-based biodegradable plastics and has received multiple awards for his development of two-dimensional infrared (2D IR) correlation spectroscopy [REF].