Lanning's original plan was for Oddworld Inhabitants to be a "colossal transmedia endeavour, born of a visionary sense that interactive and non-interactive entertainment would at some point converge, assisted by evolving digital communications."[REF]
Lanning still believes that video games are suffering what has plagued all entertainment industries - an "unbalanced ratio of Britney Spears-class" content versus deeper "Pink Floyd-like" complexity."[REF]