The festival has seen more than 50,000 attendees in past years, making it a significant source of tourism dollars for the area [REF].
Additionally, agritourism is seen as a growth area,[REF] and according to USDA Ag Census data, agritourism income in Arizona grew more than fivefold from 2002 to 2007,[REF] while the national growth of agritourism "merely" tripled [REF].