By 1936, the Garza and Sada families owned two interrelated groups, the Cervecería Cuauhtémoc and the Vidriera Monterrey.
In 1988, after restructuring the company's debt, FEMSA (Fomento Económico Mexicano, S.A. de C.V.), the main subsidiary of VISA, was constituted by Eugenio Garza Lagüera, bringing together the beer, packaging, soft-drink and retail companies.