"Begging the question" can also refer to an argument in which the unstated premise is essential to, but not identical with the conclusion, or is "controversial or questionable for the same reasons that typically might lead someone to question the conclusion" [REF].
[S]eldom is anyone going to simply place the conclusion word-for-word into the premises .. Rather, an arguer might use phraseology that conceals the fact that the conclusion is masquerading as a premise.