In 2004, Rutledge launched Woot as an outgrowth of Synapse Micro, offering a single product a day at steeply discounted prices.
After four years of rapid growth, in 2008 Woot was named the #1 Fastest Growing Private Retail Company in America[REF] and the #1 Fastest Growing Private Company in the Dallas-Fort Worth Area by Inc. [REF].