In 2007, Discovery Channel began production of a reality show which would cover the activities of the Sea Shepherd Conservation Society's campaign against Japanese whaling in the Southern Ocean Whale Sanctuary off the coast of Antarctica [REF].
The program premiered on November 7, 2008, on the Animal Planet cable channel and follows events on the vessel as the group attempts to deter the hunting of Minke, Humpback and Fin whales in the Southern Ocean, Mediterranean Sea, and North Atlantic [REF].