Business Insider describes Generation Z as more conservative, more money-oriented, more entrepreneurial and pragmatic about money compared with Millennials [REF].
According to a 2016 survey published from The Gild, a global brand consultancy, British Gen Zers, defined here as those born 2001 and onwards, are more conservative than Millennials, Gen Xers and Baby Boomers with respect to marijuana legalization, transgender issues and same sex marriage [REF].