The company's first chairman was Peter Cadbury who had left the board of Tyne Tees Television to set up the company and bid for the south-west franchise, which he won against 11 competing bids [REF].
Following the loss of its franchise, Westward's management decided to sell up quickly, and the company (including its staff, premises and programme library) was purchased by TSW, early in 1981, for £2.38 million.