The launch of the new national league also saw Adelaide launch a new badge; while keeping a similar look and feel as its predecessor the new badge takes the form of more traditional football badge with its shield like border.
As of 1 April 2011, all A-League clubs were able to negotiate new kit supplier deals as the previous contract with Reebok had elapsed and as such, Adelaide United negotiated a 3-year deal with Erreà [REF].