In 2001, the Cincinnati Reds installed the company's new RainbowRibbon™ fascia displays as well as a baseball scoreboard, pitcher's board and out-of-town game board in their new 42,000-seat stadium, Great American Ball Park, at an estimated cost of over $3 million.
By 2002, annual revenues had reached $70.1 million in three divisions: outdoor displays, indoor displays, and entertainment/real estate.