In 2012, Kim restarted his career in China and opened the first Zoo Coffee outside South Korea in Beijing, the capital city of China, and after that Zoo Coffee expanded to about 150 stores across China during the following two years.
At the same time of Zoo Coffee expansion, Kim founded F&B brands Tiger Topoki (Korean hotpot), Tiger Bulgogi (Korean barbecue) and Monkeys Kitchen (Italian food), and set up Zoo Toy Trade Company Limited to support the logistics for the stores across China [REF].