Potter asserted her tales would one day be nursery classics, and part of the process in making them so was marketing strategy [REF].
Mrs. Tittlemouse appeared on the lid of a Huntley & Palmer biscuit tin in 1955,[REF] and in 1973, The Eden Toy Company of New York became the first and only American company to be granted licensing rights to manufacture stuffed Beatrix Potter characters in plush.