Alvarez was born in the rural town of Huandacareo, Michoacan in 1952 to a traditional family, with no artistic background[REF][REF] One aspect of this traditional upbringing was the use of scary stories such as those relate to "El Coco" (like the monster in the closest) to get children to behave.
Around this same time, 1975) he moved to Santa Catarina Ayotzingo, where he continues to live [REF].