The organization was conceived in 1941, and it was incorporated as The Advertising Council, Inc., on February 26, 1942,[REF] On June 25, 1943, it was renamed The War Advertising Council, Inc.[REF] for the purpose of mobilizing the advertising industry in support of the war effort.
Before the conclusion of World War II President Franklin D. Roosevelt requested that the Ad Council continue its work during peacetime [REF].