In 1949 the cinema was renamed the Cameo by the new owner, Jim Poole (1911-1998), a member of the Poole family who were known for their touring Myriorama shows and who ran cinemas in Scotland and England.
The Cameo included art house and 'continental' films in its repertoire and started its association with the Edinburgh Film Festival in 1949, when it presented a 'Continental Film Festival', including a screen version of Sartre's Les jeux sont faits, alongside the documentaries being shown by the Edinburgh Film Guild [REF].