The 20th century opening up of the public sphere to women[REF] - work, politics, culture, education - both fuelled, and was fed by, the feminist movement; but the increase in heterosociality which accompanied it was seen as double-edged by many feminists.
Post-feminism has generally accepted heterosociality, along with a new strategy of gender mainstreaming, but not without reservations as to the exploitative aspects of (for example) raunch culture within the new 21st century public gender regime [REF].