Sports promoter Justino Compean and Radio Juventud General Manager Ramiro Garza made a deal with then Coca-Cola Company Marketing Director, Vicente Fox Quezada, to sponsor the live broadcasting [REF].
The security was going to be in charge of the State of Mexico's Judicial Police chief Cuauhtémoc Cardenas, who was going to receive support from 200 state troopers, 120 army troops and 50 Special Agents from the Secretariat of the Interior.