In late 2009 the band formed their own record label Majestic Elder Recordings and signed an international distribution deal with ADA/Warner which led to an initial release of the album in select territories on 7 June 2010 [REF].
The album has received favourable coverage and reviews across most media, with the UK's Kerrang magazine calling it "one of the most unique albums of 2010",[REF] and Rocksound magazine lauding its "display of maturity far in excess of the band's apparent experience" [REF].