"It (DJ Ditty) will end of life and when the supply runs out we will not have a follow-on product to that music player," Dell spokesperson Venancio Figueroa said [REF].
In a strategic U-turn, many Dell executives confirmed in July 2008 that Dell would be launching a new music player as early as September 2008 that would not compete on the price of hardware, but would instead have a strong online musical shopping experience [REF].