After scoring one popular hit with the label with "This Old Heart of Mine (Is Weak for You)", the Isleys felt typecast in the role as a second-tier act while well-established Detroit acts like The Temptations, The Miracles and the Four Tops got more promotion from the label Motown.
The brothers' decision to leave Motown came after a successful UK tour, where the brothers had a bigger fanbase than in America.