The 2010 World Championship featured a prize fund of £1,000,000 - a rise of £260,000 on the previous year, to become darts' first £1 million tournament.
In addition, the losing semi-finalists contested a third place play off match on the same night as the Final, played for an extra £20,000 "winner takes all" pot on top of the £40,000 they both already received for being losing semi finalists.