BETC today is divided into numerous branches, including luxury-focused BETC Luxe,[REF] brand identity firm BETC Design,[REF] sound department BETC Music,[REF] BETC Digital, launched in 2010;[REF] retail-focused BETC Shopper, launched in 2007;[REF] BETC Start Up Lab, founded in 2011;[REF] and BETC Content, launched in 2011 [REF].
In March 2017, BETC London promoted Rosie Bardales to the chief creative officer role [REF].