The initial idea originated from Shop2, a social shopping site developed by Taylor Luk, Mark Guo and Khoa Nguyen.
Issue received investments from AngelPad,[REF] Syd.Ventures[REF] and funding from Mondelēz International in their "Mobile Futures Australia",[REF] In the program Mondelez partnered with Mobile Marketing startups to help build the future of in-store and mobile engagement [REF].