"Confucius Institute" is a trademarked brand name, which according to a spokesman for the organisation, "Those who enjoy more brand names will enjoy higher popularity, reputation, more social inﬂuence, and will therefore be able to generate more support from local communities."[REF]
A China Post article reported in 2014 that "Certainly, China would have made little headway if it had named these Mao Institutes, or even Deng Xiaoping Institutes.