The 1968 Furys received only minor grille and taillight trim updates, along with side marker lights and shoulder belts for front outboard occupants (except the convertible).
From 1966 to 1969, a luxury version of the Fury, called the Plymouth VIP (marketed as the Very Important Plymouth in 1966) was fielded, in response to the Ford LTD, Chevrolet Caprice, and the AMC Ambassador DPL.