Following the firm's formation, the legal community faced a market saturated with lawyers and law firms that adopted many of Jacoby & Meyers' innovations, accepting credit card payments, charging flat fees, and using computer systems to track cases.
In October 2012 the firm "began selling online legal forms" as one of the first law firms to follow in the footsteps of "no-frills" legal startups such as LegalZoom and Rocket Lawyer [REF].