In May 2016, Quartz reported that Spotify employees, which total over 1,600 people, earned €151,180 ($168,813) in 2015, an increase from the €60,000 average salary in 2010, despite the company reporting an increase in net loss between the years (€28 million in 2010 to €173 million in 2015) [REF].
In November 2016, Spotify launched its "largest [marketing] campaign to date", by placing large-scale billboards in major cities around the world that humorously mocked users' listening habits.