In 2001, CHUM Radio Network launched an all-sports radio network in major markets across Canada.
The Team 1050 performed poorly out of the gate, garnering just 0.7% of the male 25 to 49 market share (compared to the Fan 590's 4.6% share in the mornings and 6.4% during the afternoon drive show), which made it difficult to attach a cost to advertising or attracting advertisers.