Another problem we encountered was that people would see the word "vegan" or "vegetarian" on our flyers and assume we were just do-gooder busybodies trying to get them to improve their health, so they would not take a flyer.
VO has also hired other leafleters; currently, in addition to Jon, Brian Grupe, Nikki Benoit, Fred Tyler, Vic Sjodin, and Eileen Botti are all associated with VO in some way in early 2010.