The 13-story, brown brick and terra cotta office building[REF] with a ground-floor theater was designed by architect Herbert J. Krapp [REF].
Newspaper columnist and impresario Ed Sullivan, who had started hosting his variety show Toast of the Town, soon renamed The Ed Sullivan Show, from the Maxine Elliott Theatre (CBS Studio 51) on West 39th Street in 1948, moved to Studio 50 a few years later.