ATSC 3.0 will provide even more services to the viewer and increased bandwidth efficiency and compression performance, which requires breaking backwards compatibility with the current version.
On June 29, 2016, NBC affiliate WRAL-TV in Raleigh, North Carolina, a station known for its pioneering roles in testing the original DTV standards, launched an experimental ATSC 3.0 channel carrying the station's programming in 1080p, as well as a 4K demo loop [REF].