Soon after its 1956 launch, Tori Richard became nationally known for the unfussy silhouettes, bright colors and dramatic prints of the dresses, culottes, beachwear, caftans and lounge wear of its high-fashion resort women's line, made largely of imported European fabrics at the time [REF].
In 1966, Mort Feldman and a fellow Hawaii fashion executive, Howard Hope, lobbied the Hawaii State Legislature to establish "Aloha Friday" as a state-sanctioned island practice [REF].