In 2012 Nitschke started a beer-brewing company (Max Dog Brewing) for the purpose of importing nitrogen canisters.
Following a 2013 workshop showcasing Nitschke's nitrogen gas product, the AMA's WA branch president and general practitioner,[REF] Richard Choong, said that he was strongly opposed to it, regardless of its technical legality, since "any machine that can help you kill yourself can be abused, misused and maliciously used" [REF].