The WFPF partnered with MTV to develop and produce MTV'S ULTIMATE PARKOUR CHALLENGE, a one-hour competitive format special starring WFPF member athletes Daniel Ilabaca, Ryan Doyle, Tim Shieff, Pip Andersen, Brian Orosco, King David, Michael Turner and Daniel Arroyo.
On May 6, 2010, the first of 12 live episodes of Ultimate Parkour Challenge aired on MTV.