The name means 'may God increase it,' and is derived from the purported exclamation of the wife of Ranulf, when he informed her of a dream in which he was requested to move the abbey from Poulton by his deceased grandfather.
During the 13th century there were numerous disputes with other monasteries in the area, such as Croxden Abbey and Trentham Priory, regarding the access and ownership of land, especially pastureland, and of the collection of tithes.