In 1975, at age 15, Viire Valdma made her first appearance on Estonian television in a small part in the Sulev Nõmmik directed family-adventure film Mishuk.
She has also appeared in a number of Estonian television series; most notably as Comrade Vokk in the 2011-2012 comedy series ENSV: Eesti Nõukogude Sotsialistlik Vabariik, which humorously chronicles life in the Estonian Soviet Socialist Republic in the early 1980s.