The premium pay-TV concept used by C More Entertainment is based on exclusive broadcasting rights on sports, movies and TV series.
In 2011, C More Entertainment had exclusive first-run deals for feature films and TV series with Fox Entertainment Group, DreamWorks, Home Box Office, MGM, Nonstop Entertainment, Paramount Pictures, Sandrew Metronome, Svensk Filmindustri, Warner Bros. Pictures and Zentropa.