After celebrating Hamasaki's tenth year with her record label Avex Trax, both Hamasaki and Avex Trax announced the release of the then-new studio album, Next Level, in mid-February 2009 [REF].
Recorded in Japanese language with minor phrases in English, Next Level is an electronic album with numerous musical elements such as J-pop, rock, dance pop, and traditional Asian music [REF].