Lyon is noted for his early work "Our Economic Organization," (1921) co-authored with Leon C. Marshall, which is considered "an excellent brief analysis of the American economic structure,",[REF] for his 1922 "Education for Business," and for his pioneering work in the field of marketing.
His most notable publications in the field of marketing were Salesmen in Marketing Strategy (1926), the Hand-to- Mouth Buying (1929), Some Trends in the Marketing of Canned Foods (1930), Advertising Allowances (1932), and The Economics of Free Deals (1933) [REF].