UA originally leased the home video rights to its films to Magnetic Video, the first home video company.
Before the Magnetic Video and Warner Home Video deals in 1980, United Artists had exclusive rental contacts with a small video label called VidAmerica in the US[REF][REF] and another small label called Intervision Video in the UK[REF][REF] for the home video release of 20 titles from the UA library (e.g.