Some of the cultural figures Schmidt has photographed include Marina Abramovic, Kofi Annan, Michael Bloomberg, Hillary Clinton, Anderson Cooper, Sofia Coppola, Arianna Huffington, Jony Ive, Marc Jacobs, Jeff Koons, Karl Lagerfeld, Michelle Obama, Nancy Pelosi, Ed Ruscha and U2.
In addition to his print work, Schmidt directs short films on both art and architecture for such clients as The New York Times T Magazine,Vanity Fair, Vogue, W Magazine and *Wallpaper.