In 2002, the company published a report stating that 61% of customers listed as reference customers on Siebel's Web site had not achieved a positive return on investment from their Siebel deployments, [1] creating news coverage of the topic and Nucleus's research approach [2] [3].
In 2006, the company investigated the advertising claim by SAP that its customers were 32% more profitable than their peers and published a report finding customers were actually 20% less profitable [6], generating industry response [7] [8].