When Wonka shows the group around the Inventing Room, he stops to display a new type of gum he is working on.
In the 2013 Sam Mendes London musical, Violet Beauregarde is portrayed as an African-American, Californian fame-hungry wanna-be, with her agent/father Eugene Beauregarde parlaying her mundane talent of gum chewing into celebrity status, with multitude of endorsements including her own TV show, line of perfume, and a clothing boutique franchise.