In 1962, the Federal Communications Commission (FCC) ruled that central and western Kansas were part of the Wichita market.
Until the 2000s, Cox Communications carried both KBSH and KWCH on its system in Great Bend (KBSH was carried on channel 7, while KWCH was carried on channel 12); Cox eventually dropped KWCH and moved KBSH to its parent station's former channel 12 position.