In December 2001, EMAP decided that it was more economical for the Magic AM to share off-peak programmes in line with the other 7 Magic stations in northern England.
On 5 January 2015, Magic AM was rebranded as Hallam 2 as part of a revamp of the Bauer network and is entirely networked with the other Bauer AM stations in the North although local news, weather and travel continue to be broadcast as opt-outs during the day.