Goulding is featured performing "Anything Could Happen" in the Beats by Dre commercial as part of their #ShowYourColor campaign, which debuted in September 2012, alongside the likes of Miami Heat player LeBron James and fellow Universal Music artists Lil Wayne and MGK [REF].
The song was covered in BBC Radio 1's Live Lounge by both Irish alternative rock band the Script and American indie pop band fun. on 27 November 2012 and 26 February 2013, respectively [REF].