The Tanzanian artistes have devised a new style going by the name of "Bongo Flava", which is a blend of all sorts of melodies, beats, rhythms and sounds.
Among prominent Bongo Flava music producers include Joachim Kimario aka Master J and Northern Tanzania-based John Blass aka John B. Others include Marco Chali, Dully Sykes, P-Funk Majani, Marlon Linje and Baucha.