In the 1989 novel The Dark Half by Stephen King, Thad Beaumont's parasitic twin George Stark smokes Pall Malls, which Thad had previously smoked before quitting.
Youtuber Soulbrothanumbuh3, in his video "Saiyaman Saga Was Sick 5," refers to Pall Malls as "The McDonald's of cigarettes," in reference to their popularity among low-income households in the United States.