McCoy was named 2010 BBC Sports Personality of the Year and in doing so became the first jockey to win the award, polling ahead of darts player Phil Taylor and Olympic heptathlete Jessica Ennis, who finished second and third place respectively.
McCoy was made the bookmakers' favourite for the award after his Grand National victory, however there were concerns that those beyond the horse racing fraternity may not fully understand his incredible achievements in racing and subsequently decide to vote for other contenders from "mainstream" sports.