Lunchables was designed in 1985 by Bob Drane, Tom Bailey, and Jeff James as a way for Oscar Mayer to sell more bologna and other lunch meat [REF].
The term Lunchables emerged from a list of possible names for the prepackaged meal that included among others: On-Trays, Crackerwiches, Mini Meals, Lunch Kits, Snackables, Square Meals, Walk Meals, Go-Packs, and Fun Mealz [REF].