To quell the demand for sea turtle meat and products, Sea Turtles 911 initially began focusing on public awareness campaigns within the tourist resort city of Sanya, China, located on the southern tip of Hainan island.
Due to a thriving market demand for sea turtle meat, eggs, and other shell products, a sign of status and wealth and believed to promote health and longevity, sea turtles are nearing extinction in Chinese waters [REF].