In January 2012, she co-founded Three Sisters Care, a care company providing care at home to elderly and disabled people, with three share-holding directors; herself and her two sisters;[REF] healthcare worker and community activist Rahena Begum, and child minder Jaida Begum [REF].
In January 2016 Ali pulled together a consortium from around the UK and won a government contract to build robots for the care sector in a high profile and controversial project called CHIRON [REF].