Mair has invited household names such as Jon Snow, Kirsty Wark, Jeremy Vine, BBC Director General Mark Thompson, Trevor Philips and Baroness Amos to take part in Coventry Conversations and address students at the university.
Mair, who has more than two hundred broadcast credits to his name, has worked as a producer or director on every BBC General Election programme since 1979 alongside covering several World Leader summits.