Apart from toys, books, greeting cards and animated media, the Care Bears have been prominently featured in merchandising as well, some of which includes gummy bears, party goods, cell phone covers, interior decoration sets, stationery, school supplies, stickers, clothing, accessories and many other goods [REF].
In his 1986 essay, The Shortcake Strategy, Tom Englehardt referred to the Care Bears dolls as "highly specialized" toys.