Soon after the release of Real in December 2010, IU became the face of Samsung Anycall and Samsung Galaxy S II for Samsung Electronics,[REF][REF] and the endorsement model for clothing brands Unionbay Sportswear and Le Coq Sportif [REF].
Following the release of A Flower Bookmark in May 2014, IU was featured in commercials for the Chinese cosmetic brand, Qdsuh [REF].