The tween demographic consisting of pre- and early adolescent girls has become a new niche for selling bras.
In 2006, Target stores began stocking a range of bras for three- to four-year-olds, Bratz bras for three- to four-year-olds, Saddle Club bras for four- to six-year-olds, and a lightly padded Target brand bra for eight- to 10-year-olds.