The president of entertainment for MTV, Brian Graden, commented that the series benefits from the media coverage it receives in between seasons, which he described as a "six-month commercial for the show that doesn't five away the narrative in full."
The ensuing feud between Conrad and Montag received extensive media attention since its beginning; Conrad was doubtful of the possibility of a reconciliation, noting that "I can see us getting to not hating each other but I don't think we would ever go back to being best friends."