The Huracán LP 610-4 Coupé (in Midas yellow body colour) appeared in Forza Horizon 2 as the "hero car",[REF] where the car was featured in the box art cover for both the Xbox One and Xbox 360 editions of the game.
At PAX East 2016, the Blizzard game "Overwatch" collaborated with Uber to perform "Uberwatch", which took event goers and VIP's on short rides through the area surrounding the BCEC, in cars themed after as well as driven by stunt performers cosplaying as various characters from the game.