In 2004, Stuart Frankel, an owner of two Subway franchises inside Jackson Memorial Hospital in Miami, Florida, noticed that sales were slower at his stores on the weekends.
Meanwhile, Subway executives at the company's headquarters in Milford, Connecticut were getting tired of the company's longtime ads featuring Jared Fogle, and wanted something to compete with the various dollar menus at McDonald's, Burger King, Wendy's, and Taco Bell.