In February 2013, the Austin, Texas-based company Umbel announced its partnership with Janrain to combine the former company's "real-time audience insights" technology with the latter's "User Management Platform, providing actionable intelligence from rich social data, in real-time" [REF].
In December 2009, TechCrunch reported that Janrain's technology was being used for the websites of EMI Music, Fox News,[REF] Kmart, Sears, and Universal Music Group [REF].