TBWA has a philosophy called the disruption and Media Arts[REF] created by Jean-Marie Dru when he was in BDDP (French advertising agency now called BDDP&Fils) the May 1st of 1992.
This philosophy is outlined in several books by Jean-Marie Dru, such as "Disruption", "How Disruption Brought Order", and "Beyond Disruption: Changing the Rules in the Marketplace."[REF] .