To solidify the Swig Program's academic standing, Heinze created a Jewish Studies Certificate program and expanded the curriculum beyond the theology department by introducing courses in Hebrew, Jewish history, The Holocaust, Jewish American literature, and Yiddish culture.
In 1998 Heinze inaugurated The Swig Annual Lecture Series (1998-2005) which brought distinguished scholars to the university; the lectures were presented free to the general public and were published and distributed to universities, public libraries, and individual scholars in the United States and abroad.