Morrison and Franscioni ended their partnership in early 1950, and in 1954 Morrison formed his own company, called American Trends, to buy and sell Flyin Saucers, which were by then being made of a flexible polypropylene plastic by Southern California Plastics, the original molder.
Enthusiasts founded the International Frisbee Association in 1967, and the next year, the Frisbee Golf Tournament began in Kalamazoo.