After the Braves moved to Atlanta in after the 1965 season, former Braves minority owner Bud Selig announced the formation of a group to bring major league baseball club back to Milwaukee, adopting the batting Beer Barrel Man as his organization's logo.
When Selig's group was awarded the bankrupt American League Seattle Pilots franchise, he moved them to Milwaukee and the Beer Barrel Man made a comeback as the first logo of the new Milwaukee Brewers.