Veruca Salt (in some early editions, Veruca Cruz) is a greedy, demanding, manipulative, spoiled child who demands every single thing she wants (and more), the second person to find a Golden Ticket, the third eliminated from the tour and one of the four main antagonists of the series.
In the 1971 film adaptation, Veruca has a fiery temper, rudely demands various desires nonstop, brags about her wealth, and chastises anyone who questions her.