Author Marvin Olasky said public relations in the 1800s was spontaneous and de-centralized [REF].
In the 1860s, the major railway companies building the Transcontinental Railroad (Central Pacific Railroad in Sacramento, California, and the Union Pacific Railroad in New York City) engaged in "sophisticated and systematic corporate public relations" in order to raise $125 million needed to construct the 1,776-mile-long railroad.