In 1998, Gap launched a direct competitor to Victoria's Secret: GapBody [REF].
Victoria's Secret is known for its catalogs and its annual fashion show, the Victoria's Secret Fashion Show, and has been credited with single-handedly transforming "America's conception of lingerie"[REF] by pioneering "sexy underwear as fashion"[REF][REF] and "lingerie mainstream entertainment."[REF][REF]