The label's first success was with Suede, whose debut album, Suede (1993), debuted at the top of the UK Albums Chart, and was the fastest-selling debut album since Frankie Goes To Hollywood's Welcome to the Pleasuredome almost ten years earlier [REF].
The label had a UK distribution deal with 3mv/Vital (later Pinnacle distribution) and an international licensing arrangement with Sony, which ended in 2000, before moving to PIAS.