By this time ISC was profitable, but most of their races were still in the South and in mostly rural areas, with many of the country's major cities like Los Angeles, Detroit, Miami and Chicago lacking a nearby track.
In the same year, ISC formed the Motorsports Alliance with the owners of the historic Indianapolis Motor Speedway; this company would go after another huge market in Chicago by building the new Chicagoland Speedway in nearby Joliet, Illinois and by buying out the smaller Route 66 Raceway dragstrip [REF].