Barkers did not neglect its new business, which continued to operate with its own buying team [REF] and to have its own distinctive image, labelling itself as the House of Value [REF].
After the First World War, John Barker & Co. expanded, buying the department store between the Barkers store and Pontings, Derry & Toms, in 1920, and also purchasing the freehold of the Pontings site for a total of £78,000.