New publishers entered the scene, such as Chaosium (RuneQuest, 1978, and Call of Cthulhu, 1981), Iron Crown Enterprises (RoleMaster, 1980), Palladium (Palladium Fantasy Role-Playing Game, 1983), Victory Games (James Bond 007 RPG, 1983), and West End Games (Paranoia, 1984).
The second edition of Dungeons & Dragons, launched in 1988, downplayed literary elements to reduce objections.