As of March 2, 2011, the paper's website states that it has a paid circulation that reaches more than 30,000 readers,[REF] although an article in another paper, The Forward, published on that same date, estimates the circulation to be 10,000 [REF].
Under former editor Debra Rubin, the WJW initiated an "aggressive foray" into social networking sites such as Facebook and Twitter in an effort to attract younger readers [REF].