From 1976 and 1991, he worked at the University of Belgrade (with interruptions due to his engagements in the U.K.), and from 1991 at Megatrend Business School, he became a university professor there in 1996.
Jovanović founded the Megatrend University in 1989, which has since been called a "degree mill",[REF] and one of a number of private universities Serbia with "reputations for quick, rather than quality, education and links to political parties."[REF][REF]