With the consolidation of many ITV companies throughout the 1990s, continuity was often shared between regions as a cost-cutting measure, with the Granada plc companies sharing a continuity announcer (but with different logos) from the late 1990s until all ITV Plc regions shared the same continuity from 2002 onwards.
The BBC also provided regional continuity during the 1970s, often also for nationally networked programming, but this has been phased out.