Anuguraju of the Hyheya dynasty, who ruled over Palanadu, visited Paata Chirala along with his entourage that included the famous socio-religious reformer, Brahma Naidu, during the twelfth century and left behind the idol of Chennakeshava Swamy, his family deity with his consorts and weapons, used by Palanadu warriors.
The Europeans also started a tobacco curing factory of the ITC Limited in 1923, opening job opportunities to people.