In October 2011, Rocky signed a record deal with Sony Music Entertainment worth $3 million, $1.7 million of which was earmarked for his solo work and $1.3 million earmarked to fund his company A$AP Worldwide, along with A&R and executive producer Steven Rodriguez.
In 2013, he released his A$AP clothing brand, and went to collaborate with high-profile fashion designer and close friend Raf Simons [REF].