The site was established to collate and disseminate economic literature with specific regard to property in the UK and globally and "to act as a counterbalance to the huge amounts of positive spin the housing market receives in the main media."[REF]
The site was set up in late 2003 as a non-profit resource for consumers and was later acquired in January 2006 by Fubra, which is owned by Brendan McLoughlin [REF].