In continuation from the previous episode, the children of South Park are split into two factions over whether to purchase bargain-priced Xbox Ones or PlayStation 4s at an upcoming Black Friday sale at the South Park Mall.
Lawson then reports that the mall, on Martin's suggestion, has moved the Black Friday sale one week from November 29 to December 6, and is now offering 96% off purchases to the first 100 people inside the mall, an announcement that leads to a brawl outside the mall.