While Dieudonné said in August 2013 that "the quenelle had taken on a life of its own and had become something he could no longer claim as his exclusively", his wife Noémie Montagne registered the quenelle as a trademark with the French National Industrial Property Institute [REF].
In November 2013, a photograph of French footballer Mamadou Sakho performing the quenelle with Dieudonné was discovered.