In the first ten months of the scheme, it was reported that there were over 37,000 users, over 828,000 journeys, no accidents, no vandalism, and only one bike missing (which was recovered) [REF].
On 10 May 2010 (post-launch), city councillors in Dublin voted for more advertising hoardings to be used to help with payments, with more than 30,000 people having subscribed (1,500 was the predicted number of subscribers for this stage of the project) [REF].