Benioff created the 1-1-1 model of integrated corporate philanthropy, by which companies contribute 1 percent of equity, 1 percent of employee hours and 1 percent of product back to the communities it serves [REF].
In June 2010, Marc Benioff and his wife Lynne announced a $100 million gift to UCSF Children's Hospital with the goal of not only seeing the new hospital built but significantly advancing children's healthcare worldwide [REF].