In 1956 Seeley established his first retail shop in nearby Nuxley Road, where, with his father Percy, they traded as C.J.Seeley (Sales) Ltd., Motorcycle Specialist, keeping the Old Forge site for service and repairs [REF].
As agencies were difficult to obtain, Seeley started with sub-agencies (under the main-dealer umbrella) from Zündapp, NSU and Moto Rumi, also selling bicycles, clothing and accessories, later being appointed as main agents for AJS, Ariel, BMW, Francis-Barnett, Greeves and Matchless.