After becoming a partner in independent advertising agency Mediatavern, in 2008, he participated in Advertising Week as a moderator to bring leading animation experts for a panel discussion on the current and future state of animation, storytelling and visual effects on Madison Avenue and the advertising industry.
Rowell followed with animation director and producer assignments on several shows for Animation Domination High-Def (also called Animation Domination HD, Fox ADHD, and ADHD) which was developed as a late-night programming block broadcast by Fox.