In May 2011 Grovo announced that it had closed its seed funding from Krishna "Kittu" Kolluri, general partner at New Enterprise Associates; Andy Dunn, CEO and Founder of Bonobos; Mareza Larizadeh of Larizadeh Capital Partners; and, others [REF].
On January, 2016, Grovo announced a $40 million Series C round led by Accel Partners with additional funding from previous backers Costanoa Venture Capital, SoftTech VC and Greg Waldorf, plus new investor Vayner Capital.