From 1999 to 2011, Insomniac had partnered with Go Ventures to organize Together as One, an annual festival historically held on New Year's Eve at the Los Angeles Memorial Sports Arena.
At the same time, Rotella announced that Insomniac would partner with the club promoter Giant to form a new, competing New Year's Eve event known as White Wonderland, a two-night festival which would be held at the Anaheim Convention Center on December 31, 2011 and January 1, 2012 [REF].