Starting with the F/W 2008-2009 pre-collection, the Moschino Jeans label changed its name to Love Moschino which better expresses its intrinsic nature.
In October 2008, Moschino SpA and Altana SpA, leading company in the children's clothing sector, announce the signing of an agreement for the creation, development and world distribution, for five years renewable, of the Moschino boys' and girls' collections.