Adam spent nine years in this role, before in 1950 the Director General of the BBC, William Haley, took the perhaps surprising decision to appoint him as the Controller of the BBC Light Programme, one of the BBC's most popular national radio stations.
Perhaps due to this frustration, in 1955 he once more decided to leave the BBC, and indeed the full-time broadcasting industry as a whole, joining Hulton Press as the company's Joint General Manager.