Through the mid-1990s, Koutoufides was hot property, becoming a pin-up boy for the club, appearing in the Men For All Seasons calendar on numerous occasions, and being an AFL face of Nike and adidas in the mid-1990s.
There was criticism that, in later years, Koutoufides did not deserve his $1 million contract, as he missed a vast number of matches due to injuries to his knee, hamstring and hand.