The initial owners of Blic, Austria-based businessmen Aleksandar Lupšić and Peter Kelbel, sold the paper along with its parent company Blic Press d.o.o. in November 2000 to Gruner + Jahr, a German publishing firm majority-owned by the Bertelsmann conglomerate, right after the October 5th overthrow in Serbia [REF].
In 2010, when Ringier AG and Axel Springer AG launched a new joint venture Ringier Axel Springer Media AG, Blic got incorporated among the assets of the newly created joint venture entity while Ringier d.o.o. in Serbia changed its name to Ringier Axel Springer d.o.o.