In 1977, the Tunneys began looking for a partnership since their major draw (and booker), the Sheik (Edward Farhat) was nearing the end of his popularity as a heel.
In 1978, while still utilising some talent from other promotions, including balanced cards for both the AWA and WWF, Frank entered into a partnership with Charlotte, North Carolina-based promoter Jim Crockett, Jr., who ran NWA-affiliated Mid-Atlantic Championship Wrestling in the Carolinas.