Santos-Dumont's airship flights had already made him a celebrity, and while ballooning remained a popular activity for the wealthy, heavier-than-air aviation quickly became a popular spectator sport, and the major centres of aviation such as Issy-les-Moulineaux, Brooklands and Hendon Aerodrome attracted crowds of curious onlookers.
The first public flying display at Brooklands, already established as a motor-racing circuit, was made at the end of October 1909 by Louis Paulhan: around 2,000 spectators watched him fly to a height of 720 feet [REF].