In the mid-20th century the fabric was popular for children's clothes - from babies' nightgowns to winter shirts for British schoolchildren - and for pyjamas, shirts and dresses; it became associated with sensible, cosy clothing.
Clydella was a cheaper, less soft alternative made with 81 per cent cotton, produced at factories in the Clydeside area, including Glasgow and Hamilton, where many yards of Viyella were also woven.