During the height of the Latin music explosion in the late 1990s and early 2000s, Plasencia began working at Estefan Enterprises,[REF] the entertainment and hospitality conglomerate founded by superstar Gloria Estefan and her husband/producer Emilio Estefan.
Prior to launching República, Plasencia was the corporate vice president and operating manager of Univision Radio, a post he got after leading marketing, corporate communications and public affairs for the company.