Ellie Rovella of Gilbert, Arizona launched a grass-roots campaign against the game after her 11-year-old son bought and played the Genesis version of Primal Rage and executed Chaos' golden shower/urination fatality.
Time Warner PR director Tracy Egan said the publisher was not overly concerned about the Ellie Rovella controversy since Primal Rage, being a two-year-old arcade game, was already past its sales peak by the time Rovella started her campaign [REF].