In May 2006, the Campaign for a Commercial-Free Childhood (CCFC) filed a complaint with the U.S. Federal Trade Commission (FTC) against the Baby Einstein Company and similar companies for false advertising [REF].
The 2007 study, based on telephone interviews with parents, had been published in the Journal of Pediatrics and resulted in a lawsuit by the company's founders due to widespread negative media coverage stemming from the article [REF].