The Hybrid Broadcast Broadband TV (HbbTV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard (called HbbTV) for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface [REF].
As of the 2010s, providers of Internet television use various technologies to provide a service such as peer-to-peer (P2P) technologies, VoD systems, and live streaming.