Another company, also branded as Cobb & Co, took over the South Australian mail and coach business of William Rounsevell in 1866 after several years of ruinous competition.
Although he never returned to Australia, Freeman Cobb took his family to South Africa in 1871 to establish a Cobb & Co Ltd stagecoach service with Charles Cole, operating between Port Elizabeth and the new diamond fields at Kimberley.