In 2012, he started the "Angriest Trainer" podcast, or more commonly known as "Vinnie Tortorich, Celebrity Trainer" with co-host Anna Vocino, who was best known for the self-improvised show "Free Radio" on Comedy Central.
In October 2014, Vinnie launched Pure Vitamin Club, an online subscription-based business selling an original multivitamin/multimineral formula.