The .green new Top Level Domain is under the stewardship of the DotGreen Community, Inc., which was formed for the purpose of bringing .green to the Internet through the New gTLD Program with the Internet Corporation of Assigned Names and Numbers, ICANN.
In an article titled 5 ways Brands should be using new gTLDs, the author writes, "brand owners should survey the entire space of new TLDs on a consistent basis to make sure that they register and use domains in meaningful spaces to connect with consumers.