While scratching is becoming more and more popular within pop music, particularly with the crossover success of pop-hip hop tracks in the 2010s, sophisticated scratching and other expert turntablism techniques are still predominantly an underground style developed by the DJ subculture.
In 2004, Scratch Magazine, one of the first publications about hip hop DJs and record producers, released its debut issue, following in the footsteps of the lesser-known Tablist magazine.