The studio was founded by Dan O'Connell and "Moose" (who serve as president and vice-president, respectively) in 2002 [REF].
On January 1, 2014 it was announced that Moose had purchased O'Connell's interest in the company and that O'Connell will retain ownership of Groundwork Visions, the production company behind his Girlfriends movies to date, while entering into an arrangement to continue shooting movies exclusively for the studio [REF].