The majority of Babbit's career has been spent in the advertising agency business, working with clients including AT&T, The Coca-Cola Company, Dell, Home Depot, RJR Nabisco and United Parcel Service [REF].
Babbit has been profiled by a variety of national and international media outlets, including Forbes,[REF] Advertising Age,[REF] Fortune,[REF] The New York Times,[REF][REF][REF] Financial Times,[REF] and The Wall Street Journal [REF].