On 31 August 2012, Jesy Nelson told Jenn Selby of Glamour that Little Mix's third single will be completely different from their previous two, and that it will show a different side to the group that has never been seen before [REF].
"DNA" was set to be released digitally in the United Kingdom on 12 November 2012,[REF] but it was brought forward to a date of 9 November instead [REF].