Pioneer balloonist and parachutist Stanley Spencer built the first British airship in 1902 with funds from Mellin and Company, the manufacturer of a leading brand of infant formula "for babies and invalids".
The first use of skywriting for advertising was on 30 May 1922, when Cyril Turner, a former Royal Air Force officer, spelt out "London Daily Mail" in black smoke from an S.E.5a biplane at the Epsom Derby [REF].