In 1998, Margaret Bruce, a Pastoral Associate at St. John the Evangelist Catholic Church in North Dakota, sought a way to support farm families and came up with the idea of a green ribbon and a card that read "We care through prayer."
In the UK, in November 2008,[REF] a Manchester-based support group for people living with or being affected by the HIV-virus; launched a campaign called Body Positive North West,[REF] using a green ribbon as their symbol.