The group can trace its origins back to launch of the mid market national newspaper the Daily Mail by Harold Harmsworth, 1st Viscount Rothermere, and his elder brother, Alfred Harmsworth, 1st Viscount Northcliffe, in 1896 [REF].
After almost 100 years in Fleet Street, the company left its original premises of New Carmelite House in Fleet Street in 1988 to move to Northcliffe House in Kensington [REF].