In 1974, Golding opened his flagship store, ACE,[REF] in London's King's Road, with sculptures by Andrew Logan and an interior described by European Fashion Guide as "glittering": This may be the "hottest" store in the world.
When the store closed in 1984 an advertisement was taken out in Ritz magazine to thank the celebrity clientele - the "Lords and Ladies of the night" which has become known as the "Ace Goodbyes" [REF].