In 2004, the University of Tennessee implemented the Neyland Stadium Master Plan, a long-term strategy for expanding, renovating, and maintaining the stadium.
Phase I of the master plan, completed in 2006 at a cost of $26 million, involved the addition of the East Club Seats, renovation and widening of the north lower concourse, the addition of LED signage, and the addition of extra restrooms and concessions [REF].