In July 2010, Israel Hayom surpassed Yedioth Ahronoth in weekday exposure rate in the semi-annual Target Group Index (TGI) survey with a rate of 35.2% compared with Yedioths 34.9%.
According to the TGI survey published in 2016, Israel Hayom has 39.7% weekday readership exposure, Yedioth Ahronoth 34.9%,