A person's 'values group' can affect how they view most issues, from the environment[REF] to taxation, immigration or economic and personal aspiration.
Analysts who use the Values Modes tool claim that, as class-based voting has "dealigned",[REF] it provides a more accurate model of voting behaviour than segmentation based on race or ethnicity, or social class-based approaches such as Mosaic and ACORN [REF].