Conqueror paper is said by the independent PrintingDirect company to be "Perhaps the best-known quality business printing paper on the market"; it is "often selected by [our] customers requiring a premium letterhead material because of its distinctive appearance" [REF].
Independent marketing company SuperbrandsDigital writes in a case study that "Since 1888, Conqueror has been recognised worldwide as a symbol of premium, quality paper for business and creative communications."[REF] .