In 2009, the company announced the establishment of a digital division, to be headed by Kathy Vrabeck, that would primarily focus on game development, a move which surprised many industry analysts because of the film industry's previous disengagement with the video game industry [REF].
In 2010, the company announced the launch of a comic book division called Legendary Comics, LLC under the direction of editor-in-chief Bob Schreck [REF].