Italia was never operated for Crociere d'Oltremare, who chartered her to a Genoa-based company called Fratelli Cosulich for three cruise voyages in the Mediterranean, and in turn was chartered to Princess Cruises.
In 1969, Princess Italia began to operate cruises in Alaska, and continued both itineraries until 1973, when Crociere d'Oltremare canceled her charter to Princess.