In 1966, Joplin's bluesy vocal style attracted the attention of the psychedelic rock band Big Brother and the Holding Company, a band that had gained some renown among the nascent hippie community in Haight-Ashbury.
One of Joplin's earliest major performances in 1967 was the Mantra-Rock Dance, a musical event held on January 29 at the Avalon Ballroom by the San Francisco Hare Krishna temple.