The airline has also made sponsorship and promotion deals with renowned athletes and actors, including:[REF] Lionel Messi,[REF] Kobe Bryant,[REF] Caroline Wozniacki,[REF] Kevin Costner,[REF] Wayne Rooney[REF] and Didier Drogba [REF].
Furthermore, the company is the primary sponsor of the Turkish Airlines Euroleague since 2010[REF] and was among the sponsors of the 2010 FIBA World Championship [REF].