In 2004, the government of Thaksin Shinawatra granted King Power the right to operate duty-free shops at Suvarnabhumi, Bangkok's new main airport, for 10 years.
In August 2010, following agreement on a three-year shirt sponsorship deal with King Power, Milan Mandarić sold the English football club Leicester City F.C. to a Thai-led consortium called Asian Football Investments (AFI), owned by King Power Group's Vichai Srivaddhanaprabha [REF].