After the book's release, Klein was heavily criticized by the news magazine The Economist, leading to a broadcast debate with Klein and the magazine's writers, dubbed "No Logo vs. Pro Logo" [REF].
The 2004 book The Rebel Sell (published as Nation of Rebels in the United States) specifically criticised No Logo, stating that turning the improving quality of life in the working class into a fundamentally anti-market ideology is shallow [REF].