Punch Club was initially developed by the Russia-based, three-person Lazy Bear Studios under the name VHS Story, which stood for Video Hero Super Story [REF].
To release the game, TinyBuild created an event similar to the Twitch Plays Pokémon social gaming events, in which the viewers on their Twitch channel can enter commands to control the game's character, with the mass numbers of viewers often giving conflicting commands to make for humorous events in game.