In the PC gaming field, for the full experience and to trigger specific events/effects, developers embed code[REF] into their applications to configure peripheral behaviour.
In October 2008 AmBX UK LTD announced a new software release, named AmBX Creator, which, for the first time, allows AmBX users to design and specify their own effects and associate them with events on the PC; for example multi-coloured light shows when you receive email [REF].