Originally titled "The Tenderblog", The Tender was published by couple Èlia Varela Serra (a native of Spain) and Miquel Hudin (a native northern Californian), focusing on the Tenderloin, Civic Center, Mid-Market, Tendernob, and Little Saigon neighborhoods of San Francisco.
When Serra and Hudin returned to Serra's native Spain[REF] in November 2011, the couple stopped publication, allowing the site to go dormant, its archives remaining online [REF].