David Farrier, a New Zealand "light entertainment" television reporter, sees videos online about an activity described as "competitive endurance tickling", in which young athletic men are restrained and tickled by each other; he begins to research it for a story.
Researching the phenomenon further, they uncover information about a person known as Terri DiSisto (alias "Terri Tickle"), who pioneered recruiting and distributing tickling videos online in the 1990s.