Atlantic feared that "it was 'too early' in James' career for a parody, and [..] that focusing any more attention on 'Beautiful' at that point might lead to the perception of James as a 'one-hit wonder.'"[REF]
The digital single's cover art (spoofing the cover of Blunt's album Back to Bedlam) was the product of a fan named Aron Shay,[REF] which had been submitted to the fansite Al-oholics Anonymous as part of a calendar contest [REF].