Impetus for Federal level regulation began with outbreaks E. coli O157:H7 from unpasteurized apple cider and other illnesses caused by contaminated fruit juices in the late 1990s [REF].
Canada, however, relies on a voluntary Code of Practice for manufacturers, voluntary labelling of juice/cider as "Unpasteurized", and an education campaign to inform consumers about the possible health risks associated with the consumption of unpasteurized juice products [REF].