The Madagascar hissing cockroach has been known to be featured in Hollywood movies, prominently in Bug (1975) as cockroaches who could set fires by rubbing their legs together and, in Damnation Alley (1977), as post-nuclear-war mutant armor-plated "killer" cockroaches.
In January 2016 and 2017, Bronx Zoo held a roach-naming program themed for Valentine's Day,[REF] allowing their cockroaches to be named by benefactors.