In 1994, Cooley founded The Gun Violence Project, a non-profit organization with the mission to reposition the gun violence issue as an urgent matter of public health rather than the seemingly intractable political wedge issue it had become [REF].
By 2002, PAX had become the largest non-lobbying organization working on gun violence prevention as a result of the success and rapid expansion of its ASK[REF] and SPEAK UP campaigns.