By the early 1980s Melway was the most popular street directory in Melbourne, holding in excess of 80 per cent of the market; indeed "Melway" had begun to be used as a generic term for any street directory [REF].
In 1982, after the fourteenth edition of Melway had been released, it was awarded the International Cartographic Excellence Award, as well as the inaugural award for Cartographic Excellence from the Australian Institute of Cartographers [REF].