The "Must See" slogan was created by Dan Holm, an NBC promotional producer, during a network promo brainstorming session in June 1993 at NBC's West Coast headquarters in Burbank, California.
On November 3, 1994, NBC's Thursday night lineup featured the "Blackout Thursday" programming stunt, in which three of the four sitcoms on that night's "Must See TV" schedule incorporated a storyline involving a power outage in New York City [REF].