The car colours silver, white, grey, black, gold, beige, and several shades of brown, while each having experienced the intermittent prominence typical of non-neutrals, are likewise subject to fashion's more general fluctuations.
Chris Webb, the exterior colour and trend designer for GM North America, suggests that silver is the most popular colour for the simple reason that relatively more light reflects off it, hiding dirt and attractively accentuating the architectural design.