The registration service and the actual game was technically run by partner The Gaming Channel, a division of Mirada plc, via its subsidiary Gaming Channel Bookmakers Ltd which was licensed to run the game by the UK Gaming Commission.
ITV plc claimed that Bingo Night Live boasted the biggest Bingo set on television - "all designed to give viewers all the entertainment, tension and drama you'd expect from a great game of Bingo - but all in the comfort of your own home."[REF]