During the 2012 season, speculation about the Dolphins updating their current logo, which was introduced during the 1997 season, began during a conference call with season-ticket holders; as owner Stephen Ross and CEO Mike Dee eagerly agreed with a fan on the potential changing of the logo [REF].
On March 27, 2013, following an accidental leaking of the new Dolphins logo on NFL.com, Dee confirmed in a press conference that the leaked image, as seen on NFL.com, was in fact the new official logo [REF].