G-A-Y began in 1976 in the Sundown club (in the basement of the London Astoria, subsequently called LA2, and now demolished) as a Monday night event called Bang!, started by club promoters Norman Scott, Damien Tony and Jerry Collins, who worked as a DJ under the name Gary London.
On 22 September 2008, MAMA Group acquired Heaven nightclub[REF] and the venue is now the home of G-A-Y.