On September 7, 2007, Canwest Global rebranded its CH television system as E!,[REF] following an agreement it struck with Comcast - then the parent company of the E! cable channel in the United States (now owned by Comcast division NBCUniversal) - which saw the two broadcasters share certain programming.
Canwest, in conjunction with Goldman Sachs, also applied to the CRTC to purchase the assets of Alliance Atlantis, a broadcasting and film production and distribution company which operated 13 specialty cable channels and held partial ownership of seven other specialty channels.