In 2005 the community installed a controversial series of roundabouts along La Jolla Boulevard and narrowed the street from four lanes to two, in an attempt to reduce traffic speed and discourage cut-through driving while encouraging visits to local businesses [REF].
The area attracted unwanted attention in 2008, when local professional surfer Emery Kauanui died after an altercation with members of a local gang who called themselves the Bird Rock Bandits [REF].