Late-night horror hosts in other broadcast markets typically portrayed themselves as mad scientists, vampires, or other horror film-themed stock characters.
During breaks in the movies, Ghoulardi addressed the TV-8 camera in a part-Beat, part-ethnic accented commentary, peppered with catchphrases: "Hey, group!", "Stay sick, knif" ("fink" backwards), "Cool it", "Turn blue", "Would you believe..?" and "ova-dey" (a regional pronunciation of "over there").