The business practices and quality standards of Stumptown Coffee Roasters have led to them being recognized as having "revolutionized the coffee business" and helped "refine coffee drinkers' palates" in Portland [REF].
Sorenson, and his employees, in pursuit of the best quality coffee spends considerable time visiting farms in person and is willing to pay high prices for coffee he deems worthy-occasionally three or four times the fair trade price [REF].