The producer Kalaipuli S. Dhanu began launched the film, Sakkarakatti, at AVM Studios on 30 April 2006 with A. R. Rahman, Vijay and K. Balachandar all attending [REF].
A song with graphics arranged by Soundarya Rajinikanth's Ocher Studios was shot in May 2007 at a cost of 35 lakh rupees, with the producer then exclaiming that "the song will be the talk of the town" when released [REF].