In spite of the legislation, tobacco sponsorship continues in the sports through electronic cigarettes, with companies such as Green Smoke, blu (owned by R.J. Reynolds), and Arrowhead sponsoring NASCAR teams.
Though NASCAR typically promotes competition between multiple brands, including those that sponsor the sport and individual races, the sanctioning body provides exclusive protection to its series title sponsors, such as Monster Energy in the Cup Series, as well as current fuel supplier Sunoco [REF].