During the 1960s and 1970s, many black motorcyclists visited Atlantic Beach, South Carolina, some riding Harley-Davidsons, but also riding many Japanese Hondas, Kawasakis, Suzukis, and Yamahas, which, along with race, distinguished them as riders from the white event's participants who preferred the Harley-Davidsons [REF].
The predominantly white rally dates to May 1940, when a group of Harley-Davidson dealers created The Piedmont Harley-Davidson Dealers Association which became The Carolina Harley-Davidson Dealers Association when South Carolina dealers joined.