Although connected with the history of trademarks[REF] and including earlier examples which could be deemed protobrands (such as the marketing puns of the Vesuvinum wine jars found at Pompeii),[REF] brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods.
Factories established during the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market - to customers previously familiar only with locally produced goods.