In February 2005, in an interview for The New York Times, George F. Colony, chief executive of Forrester Research, was the first to introduce the term recommerce to answer a question about the increase in spending: "There's a lot of shelf-life issues out there.
Later, the term was used by Martin Tobias on the news site Xconomy technology in October 2008,[REF] appeared in France in February 2010 in the newspaper Les Echos[REF] and in Germany in 2011 in Deutsche Startup [REF].