The brand consists of several labels: Moschino (women's and men's main line), Moschino Cheap and Chic (women's secondary line, created in 1988), Love Moschino (women's and men's diffusion line, known as Moschino Jeans from 1986 to 2008), in order of exclusivity.
Starting in 2014, under the direction of creative director Jeremy Scott, Moschino Cheap and Chic was consolidated into a new women's secondary line called Boutique Moschino.