Originally played as an annual Super Bowl halftime alternative shown on pay-per-view TV, Lingerie Bowl I aired during Super Bowl XXXVIII in 2004 with Team Euphoria losing to the Team Dream by a score of 6-0.
For the first three games the halftime special included celebrities, national recording artists and former NFL players such as Jenny McCarthy, Dennis Rodman, Chingy, Eric Dickerson, Lawrence Taylor, Cindy Margolis, Traci Bingham, and Jim McMahon.