From the early 1960s onwards, Volkstümliche Musik was conceived for commercial reasons as a counterweight to youth-oriented rock and pop music.
Volkstümliche Musik was influenced by Flower Power songs as well as by popular classical pieces during the 1970s and has been increasingly mingled with schlager music, promoted by successful singers like Heino serving as a model for performers like Die Flippers, Andy Borg or Kristina Bach.