Although price-point retailing and psychological pricing was first adopted in the United States during the 1870s by Frank Winfield Woolworth,[REF] the chain claims to have introduced this concept to Europe[REF] and in 2009, claimed to be the largest single-price discount retailer in Europe [REF].
On 2 August 2011, Poundland announced plans to expand into mainland Europe under the name Dealz.