Following its formation, Love Honor Cherish mounted its own outreach and media efforts to campaign against the not-yet qualified ballot initiative that would later be called Proposition 8, with a strong focus on speaking the truth about marriage and developing a new generation of leadership on this issue.
In addition to doing outreach and a media campaign, Love Honor Cherish raised more than $500,000 for the No on 8 campaign through a series of house parties and fundraisers.