In November 2012, Airbnb opened an office in Sydney, Australia, its 11th office location, and announced plans to launch the service in Thailand and Indonesia,[REF] At that time, Australian consumers accounted for 10% of the Airbnb user base [REF].
By October 2013, Airbnb had served 9 million guests since its founding in August 2008,[REF] and in December 2013, the company reported it had over 6 million new guests in 2013, and nearly 250,000 properties were added in 2013 [REF].