Eventually the British won out, although France retained the tiny enclaves of Pondichéry and Karaikal until 1954.
Some of the famous books on the economic history of the Coromandel Coast are 1.) S. Arasaratnam, Merchants, companies, and commerce on the Coromandel Coast, 1650-1740, Oxford University Press, 1986, and 2. P. Swarnalatha, The World of the Weaver in Northern Coromandel, C.1750-C.1850', Orient Longman, 2005 .