Launched in 2003, ATA's frequent flyer program, ATA Travel Awards, offered one of the lowest thresholds for earning travel, with the added benefit of allowing reward redemption free of blackout date restrictions.
As a result of the recent enhancements in ATA's codeshare agreement with Southwest Airlines, those purchasing flights directly from ATA reservations and ata.com were given the option of earning points toward either ATA Travel Awards, or Southwest's Rapid Rewards.