Other activities in the early 1990s included a stint as a visual artist and a musician when he formed the experimental rock band GOD together with Phil Gray & Richard Dyer to tour UK extensively before disbanding.
Between 1999 and 2003, he founded and directed the British Museum's Contemporary Arts & Cultures Proramme, which staged performances and talks by Tracey Emin, Vivienne Westwood, Cai Guo-Qiang, Antony Gormley, Grayson Perry, Sarah Lucas, Gavin Turk, Jake & Dinos Chapman and Michael Craig Martin.   .