The Clio Awards were acquired by Bill Evans in 1972 for $150,000[REF] and the Clios became a profitable "for profit" company [REF].
Evans expanded competition by including: U.S. Print advertising in 1971; International Print advertising in 1972; International Radio advertising in 1974; U.S. Packaging design in 1976; International Packaging design; and U.S. Specialty advertising in 1977 [REF].