Arising in early 2009,[REF] the meme initially began as a series of vandalised contributions to Baidu Baike,[REF] through the creation of humorous articles describing a series of fictional creatures, with each animal with names vaguely referring to Chinese profanities (utilizing homophones and characters using different tones) [REF].
The memes became widely discussed on Chinese Internet forums, and most users concluded that the initial aim of the hoaxes were to satirise and ridicule the pointlessness of the new keyword filters.