From late 2002 until 2003 the hitherto unnamed label operated out of a one-room shack on the side of the road in Sayville, Long Island near Travis's hometown.
From its humble beginning with the Unsacred Hearts and Secret Dakota Ring, Serious Business records soon reached out to musical acquaintances and long-time friends Man in Gray, The Two Man Gentlemen Band, and DraculaZombieUSA.