The trains entered regular passenger service from the start of the revised JR East timetable on 15 March 2014, with three trainsets introduced on Asama services on the Hokuriku Shinkansen (then still called the Nagano Shinkansen) between Tokyo and Nagano [REF].
Since 14 March 2015, with the opening of the Hokuriku Shinkansen extension from Nagano to Kanazawa, E7 series trainsets are also used on Hakutaka, Kagayaki, and Tsurugi services alongside the similar design JR West W7 series trains [REF].