In 1990, it entered the North American market by acquiring Motel 6;[REF] and later the Red Roof Inn chain, which it later sold to Starwood and a consortium of Citi's Global Special Situations Group and Westbridge Hospitality Fund, L.P [REF].
In November 2013, Accor redefined its group business model on two core competencies: hotel operator and brand franchisor (HotelServices) and hotel owner and investor (HotelInvest) [REF].