The Boston Herald, A major Boston news paper stated support for the initiative in an editorial published on October 7, 2010, writing "Sometimes a proposition is known by the enemies it makes - and lining up against the tax rollback are all the usual suspects.
The Republican, a western Massachusetts publication, stated opposition to the sales tax rollback in an editorial published on April 29, 2010, writing, "Someday these taxes should be lowered or eliminated, because they can hurt businesses and consumers.