In June 1970 Gould was transferred to Wolves for a fee of £55,000, and made his debut against Newcastle United in August 1970, but after just 15 months he was signed by West Bromwich Albion manager Don Howe for £66,666 [REF].
Gould joined West Ham United in November 1973 for an £80,000 fee, and picked up a winners' medal in the 1975 FA Cup Final as a non-playing substitute [REF].