The Pinillos originated from La Rioja and were first noted in the 16th century; one of its representatives, Martín, got his first name incorporated into the family surname [REF].
In the 1880s the enterprise was taken over by Miguel's son and also Miguel's father, Antonio María Martínez de Pinillos Izquierdo (1843-1926);[REF] under his management the enterprise reached its golden age.