Mickey Matson and the Copperhead Conspiracy held a red carpet premier on May 10, 2012 at the Celebration!
For the DVD release on July 16, 2013, WalMart retailing personnel suggested changing the film name to The Adventures of Mickey Matson and the Copperhead Treasure, advising that the term, "Treasure" would be more clearly understood by younger viewers than the term, "Conspiracy".