On January 13, 2010, it was announced that Warner Bros. Interactive Entertainment will produce and have exclusive rights to Sesame Street video games starting in fall 2010 with Elmo's A-to-Zoo Adventure and Cookie's Counting Carnival [REF].
On June 4, 2010, Warner Bros. Home Entertainment Group and Turbine, inc. said that the massively multiplayer online title The Lord of the Rings Online was to become a free-to-play game that autumn [REF].