Nick Fury theorized that his previous successes against Hydra were either feints to make him believe that he was making headway against the group or manipulation by Hydra to eliminate any possible competition or possible rogue sub-organizations [REF].
The Red Skull convinced his now aware Cosmic Cube, Kobik, to cooperate with S.H.I.E.L.D. in creating Pleasant Hill and discovered that Kobik could alter people's memories to make them believe they had been members of the Hydra of which the Red Skull had told them stories [REF].