At first, Edward ran his late father's business with the help of his mother; it was located at the Long Shop in the Poultry, adjoining St. Mildred's Church (and four doors away from a London prison, the Poultry Counter; the prison's stocks were outside the Allde shop door).
While his output was massive and significant, Allde's craftsmanship has not been rated highly by modern scholars, critics, and bibliographers.