In 2014, at Manhattan's Canoe Studios, All In worked with Heineken and Esquire to put on the Esquire Magazine/ALL IN/Heineken 2014 Super Bowl Celebration Charity Poker Party in New York City (the recipient of the evening's fundraising and the administrative entity was Career Gear, a 501 c3 organization) [REF].
In 2015, the three-day event in Scottsdale, Arizona, was put together to gain exposure, and raise money for All In Cause with numerous celebrity personalities in attendance [REF].