To market a contraceptive product for females to two separate populations - U.S. English-speakers and U.S. Latinas, a pharmaceutical company created an advertising campaign that looked and "felt" the same, but appealed in different ways to their targeted audiences.
The computer chip-maker Intel wanted to bring its successful "Intel: Sponsors of Tomorrow" campaign to Brazilian markets, but research showed that "Sponsors of Tomorrow", rendered in Portuguese, implies that Intel would not deliver on its promises immediately.