According to an Urban Land Institute study published by the Florida Times-Union in 1979, it was one of the most profitable retail centers in the nation, with yearly average sales of $156/ft² versus a national average of $88/ft² [REF].
In 1990, the Regency Twin theater on the northeast corner of the property closed, and Picadilly's Cafeteria moved from inside the mall to the new structure they built in its place.