In 1973 with the backing of Dorothy Perkins and British Land, the store moved to the seven-storey Derry & Toms department store, which immediately attracted up to a million customers weekly, making it one of the most visited tourist attractions in London [REF].
The store had an Art Deco-interior reminiscent of the Golden Age of Hollywood[REF] and non-traditional displays, such as a giant Snoopy and his doghouse in the children's department, where merchandise based on the Peanuts comic strip was sold.