Food marketers also use appealing packaging to attract children to their product through bright colours, including toys in schemes (McDonald's Happy Meals with a toy included is an example) and utilising famous television or film characters to spark interest (Cartere, 2009).
In order to persuade consumers to buy food products, organisations may present misleading nutritional information on its food products (Schermel, Emrich, Arcand, Wong & L'abbé, 2013).