Planning for a new 2013 attraction in the Silver Dollar City amusement park began in 2009 with the owners, Herschend Family Entertainment, approaching Rocky Mountain Construction and other manufacturers for ideas for "a ride with marketing appeal" [REF].
Marketing began in 2011 when the public were made aware at the 2011 trade show of the International Association of Amusement Parks and Attractions that Rocky Mountain were working on a wooden roller coaster;[REF] it being later revealed that this roller coaster would be built at Silver Dollar City [REF].