The world premier of the film was held at the North Wilkesboro Speedway in North Wilksboro, North Carolina on May 15, 2010 at an outdoor screening to an audience of approximately 4000 [REF].
It was announced throughout the production and release of the film that a percentage of the proceeds would be donated to the Racing Legends Medical Hardship Fund, a nonprofit organization founded in 1991 [REF].