Marketers rediscovered Betty Boop in the 1980s, and Betty Boop merchandise has far outdistanced her exposure in films, with many not aware of her as a cinematic creation.
The Betty Boop series continues to be a favorite of many critics, and the 1933 Betty Boop cartoon Snow-White (not to be confused with Disney's film Snow White and the Seven Dwarfs (1937)) was selected for preservation by the U.S. Library of Congress in the National Film Registry in 1994.