After the children's television watchdog group Action for Children's Television was organized in 1968, the group's first target was Boston's version of Romper Room at WHDH-TV, which at the time was a children's show that focused on the promotion of its branded line of toys to its viewers.
Through the 1980s, Hasbro (which had purchased the program in 1969) sold branded Romper Room toys and products, but since ACT's intervention, ads and promotions for the items were not seen in the Romper Room program.