In early 2011, eight of the more prominent editorial and technology staff members left AOL to build a new gadget site with CEO Jim Bankoff at SB Nation [REF].
On March 31, 2008, Engadget reported that Deutsche Telekom (the parent company of T-Mobile and T-Mobile USA) had sent a letter requesting that Engadget cease using the color magenta in its Engadget Mobile site, claiming that T-Mobile had trademarked the color [REF].