According to Honor's president George Zhao, the brand's U.S. launch strategy replicates the successful campaign in China by highlighting Honor 8's "cool design, serious components, [and] appealing prices",[REF] and by targeting millennials [REF].
Gift card rebate offers were available to U.S. customers who pre-ordered the Honor 8 through the brand's website or select retailers by September 3 [REF].