In 1980, after leaving KKUA, Jacobs launched KDEO Radio as Hawaii's only full-time country music station, "the Western-most country station in the nation." .
In 1985, in conjunction with Hawaii's visitor industry, Jacobs conceived, wrote and produced a nationwide radio promotion, The Hawaiian Chief, that ran in 48 markets in the continental United States under the sponsorship of American Airlines and Sheraton Hotels.