Probably the most cited and notorious example of beauty whitewashing is a L'Oreal advertising campaign featuring Beyoncé Knowles; other examples include celebrities Halle Berry, Brandy, Mariah Carey, Rihanna, Freida Pinto, Jennifer Lopez, Tyra Banks, Leona Lewis, Jennifer Hudson, Gabourey Sidibe and Queen Latifah, among others.
Typically, women primarily use products to lighten their skin, but in many cases men also do [REF].