Rieder was featured in the 2014 Spring Ad Campaign of DKNY along with supermodel Cara Delevingne and Jourdan Dunn [REF].
Along with fellow skateboarders, Jake Lamagno and Steven Ditchkus, Rieder owned a store in New York City's East Village neighborhood named "the Hunt" which specializes in "furniture and assorted oddities from the dark side of Americana" [REF].