In April 2016, Juice Press and Equinox Fitness announced a partnership where Juice Press would take over the food and beverage operations of most Equinox-operated retail stores within their clubs in five states [REF].
In August 2016, Seattle Seahawks quarterback Russell Wilson announced that he had invested in Juice Press and would be bringing the chain to the West Coast, with a flagship shop in Seattle set to open in early 2017 [REF].