In February 2010, the makers of Maalai Pozhudhin Mayakathilaey (MPM) announced that they were going to host auditions to select a heroine and a road show was subsequently held for two days around colleges and popular hangouts in Chennai [REF].
The film re-emerged in October 2011 where it was announced that the lead roles were being played by Aari of Rettaisuzhi fame and winner of Miss South India 2010, Shubha Phutela; while production was taken over by Mayuri Sekar.