In the early 1980s neo-expressionism epitomized by the work of Julian Schnabel, Anselm Kiefer, Jörg Immendorff, Francesco Clemente, and Steven Campbell had gained international attention.
Collings made the magazine's content more international, leading to the name change-which was introduced in 1985 when ownership of Artscribe passed on to a retired American couple, Pat and Jack Butler, who had homes in London, New York and Florida.