In the same year, Lanz commenced publication of the journal Ostara (named after a pagan Germanic goddess of spring) to promote his vision of racial purity.
The term "Ariosophy" (wisdom concerning the Aryans) was coined by Lanz von Liebenfels in 1915, with "Theozoology" describing its Genesis and "Ario-Christianity" as the label for the overall doctrine in the 1920s.