To promote the second season, which started on September 25, 2011, the producers paid the Metropolitan Transportation Authority $150,000 to decorate and operate a New York Transit Museum train of four retired New York City Subway Lo-V cars for each weekend in September 2011.
HBO also sponsored an Atlantic City beautification project with the tag line "Compliments of Nucky Thompson" and paid for eastbound tolls into Atlantic City on the AC Expressway for the weekend of September 24, 2011 [REF].