What new computer design did the chief executive officer of Apple Inc.suggest?
Macintosh IIcx The Macintosh IIcx is a personal computer designed, manufactured and sold by Apple Computer, Inc. from March 1989 to March 1991. Introduced half a year after the Macintosh IIx, the IIcx resembled the IIx to a great extent and provided the same performance, but was quieter (due to its quieter fan on a smaller power supply) than its predecessor. Reducing the number of NuBus slots from 6 to 3 also made the machine much more compact. The new case, Apple's first to be designed to operate in either a horizontal or vertical orientation, remained in use for its successors the IIci and Quadra 700. The idea for vertical orientation, one of the first minitower cases, was suggested by Apple CEO John Sculley, who was running out of space on his desk, despite the fact that the new layout actually took more space once the monitor was taken into account. The model was designated IIcx for "compact" (echoing the earlier Apple IIc compact model in the Apple II series), and the "x" was Apple's designation for the 68030 processor.
Apple Inc. advertising Apple Inc. has had many notable advertisements since the 1980s. The ""1984"" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell' s "1984". The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company.