What series of advertisements, primarily 60-second American radio spots, featured Dave Bickler on vocals?
Dave Bickler Dave Bickler (born March 31, 1953) is an American vocalist, best known as the lead singer for the rock band Survivor from 1978 until 1983, particularly on the #1 U.S. hit "Eye of the Tiger". In addition to his wide vocal range, his trademark look included a beret. Bickler would go on to provide the vocals in advertisements, including the "Real Men of Genius" Bud Light TV and radio commercials.
Strike It Rich (radio-TV) Strike It Rich is a game show that aired on American radio and television from June 29, 1947, to December 27, 1957 on CBS and NBC. People in need of money (such as for medical treatment or a destitute family) appeared and told their tale of woe, then tried to win money by answering four relatively easy questions. Each player would be given $30 and bet any of their bankroll on answering each question after being given the category. If the contestant didn't win any money, the emcee opened the "Heart Line", which was a phone line to viewers who wished to donate to the contestant's family.