What is the name of the 1981 international bestseller written by the co-presenter of an event organised by Northern Telecom in which Professor Nicholas Negroponte's 'trading places' idea was renamed the 'Negroponte Switch'?
Negroponte switch In the 1980s, Professor Nicholas Negroponte of the Media Lab at MIT originated the idea that came to be known as the "Negroponte Switch". He suggested that due to accidents of engineering history we had ended up with static devices – such as televisions – receiving their content via signals travelling over the airways, while devices which should have been mobile and personal – such as telephones – were receiving their content over static cables. It was his idea that a better use of available communication resource would result if the information (such as phone calls) going through the cables was to go through the air, and that going through the air (such as TV programmes) was to be delivered via cables. Negroponte called this "trading places," but his co-presenter George Gilder at an event organised by Northern Telecom called it the "Negroponte Switch", and that name stuck.
The Hitchhiker's Guide to the Galaxy The Hitchhiker's Guide to the Galaxy (sometimes referred to as HG2G, HHGTTG or H2G2) is a comedy science fiction series created by Douglas Adams. Originally a radio comedy broadcast on BBC Radio 4 in 1978, it was later adapted to other formats, including stage shows, novels, comic books, a 1981 TV series, a 1984 computer game, and 2005 feature film. A prominent series in British popular culture, "The Hitchhiker's Guide to the Galaxy" has become an international multi-media phenomenon; the novels are the most widely distributed, having been translated into more than 30 languages by 2005.