When did the man dubbed  "the most influential private citizen in the America of his day" hire Elmo Roper?
Elmo Roper Elmo Burns Roper, Jr. (July 31, 1900 in Hebron, Nebraska – April 30, 1971 in Redding, Connecticut) was a pollster known for his pioneering work in market research and opinion polling. In 1933, he cofounded Cherington, Wood, and Roper, a marketing research firm. When that partnership fell apart, he founded his own research company, Elmo Roper, Inc. He was hired by Henry Luce in 1935 to run surveys for "Fortune", continuing these surveys for 15 years. His prediction of Franklin Delano Roosevelt's electoral victory over Alf Landon in 1936 was correct to within 0.9%; his 1940 prediction of Roosevelt's victory was correct to within 0.5%, further solidifying the reputation of Roper's techniques. In 1940, Roosevelt hired Roper to assess public opinion of Lend-Lease prior to its implementation. In 1942 he was hired by William Joseph Donovan to be the deputy director of the Office of Strategic Services; Roper subsequently worked with the Office of War Information. After leaving the OWI he founded the Roper Center for Public Opinion Research at the University of Connecticut in 1947.
John C. Malone John Carl Malone (born March 7, 1941) is an American business executive, landowner and philanthropist. He served as chief executive officer (CEO) of Tele-Communications Inc. (TCI), a cable and media giant, for twenty-four years from 1973 to 1996. Malone is now chairman of Liberty Media, Liberty Global, and Liberty Interactive all which he is the majority owner, and also owns 10% of Lionsgate/Starz Inc.. He was interim CEO of Liberty Media, until succeeded by former Oracle CFO Greg Maffei.