What type of merchandise does Don Quijote, the discount chain store, sell as opposed to a single line discount store?
Don Quijote (store) Don Quijote (ドン・キホーテ ) is a discount chain store that has over 160 locations throughout Japan as well as three stores in Hawaii. It carries a wide range of products, from basic groceries to electronics to clothing. The store is well known in Japan and is often referred to by its shortened name Donki (ドンキ ) . Distinctly, Don Quijote tends to keep very late hours for Japanese retailing (to 3 or 5am, or even 24 hours) and it packs its goods from ceiling to floor in a distinct merchandising strategy.
Hypermarket In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. In theory, hypermarkets allow customers to satisfy all their routine shopping needs in one trip. The term "hypermarket" (French: "hypermarché" ) was coined in 1968 by French trade expert Jacques Pictet.