What kind of discipline is the design type that UXUS specializes in alongside hospitality design?
UXUS UXUS (You Times Us) is a global strategic design consultancy, specialized in retail and hospitality design, architecture and futures research. In 2013, UXUS became part of FutureBrand), a subsidiary of Interpublic Group of Companies, one of the big four advertising holding companies (the others being Omnicom, WPP and Publicis).
Design science Design science was introduced in 1957 by R. Buckminster Fuller who defined it as a systematic form of designing. He expanded on this concept in his "World Design Science Decade" proposal to the International Union of Architects in 1961. The term was later used in S. A. Gregory's 1966 book of the 1965 Design Methods Conference where he drew the distinction between scientific method and design method. Gregory was clear in his view that design was not a science and that design science referred to the scientific study of design. Herbert Simon in his 1968 Karl Taylor Compton lectures used and popularized these terms in his argument for the scientific study of the artificial (as opposed to the natural). Over the intervening period the two uses of the term (systematic designing and study of designing) have co-mingled to the point where design science has come to have both meanings.