In what year was the Kit Kat brand the top-selling confection in Japan while Nestle was the largest food company in the world?
Kit Kats in Japan There have been more than 300 limited-edition seasonal and regional flavors of Kit Kats produced in Japan since 2000. Nestlé, which operates the Kit Kat brand in Japan, reports that the brand overtook Meiji Chocolate as the top-selling confection in Japan from 2012 to 2014. The company's marketing campaign, which partnered with Japan Post to sell the bar in 20,000 post offices, won an award in 2010. That campaign encouraged associations of the product's name to the coincidental cognate "Kitto Kattsu" (きっと勝つ ) , translated as "You will surely win," and could be mailed as a good luck charm for students ahead of university exams.
Noritake Noritake Co., Limited (株式会社ノリタケカンパニーリミテド , Kabushiki-gaisha Noritake Kanpanī Rimitedo ) , commonly known as "Noritake," is a tableware and technology company headquartered in Nagoya, Aichi Prefecture, Japan.