In what year did the co-founder of BEworks write " "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick."?
Dan Ariely Dan Ariely (Hebrew: דן אריאלי‎ ‎ ; born April 29, 1967) is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of The Center for Advanced Hindsight and co-founder of BEworks, Timeful, Genie and Shapa. Ariely is also associated with Qapital and Lemonade in the capacity of Chief Behavioral Economist and Chief Behavioral Officer, respectively. Ariely's TED talks have been viewed over 10 million times. He is the author of "Predictably Irrational","The Upside of Irrationality", and "The Honest Truth about Dishonesty". All three books became "New York Times" best sellers. He also wrote two semi-books: Irrationally Yours-an illustrated collection of his immensely popular "The Wall Street Journal" advice column, “Ask Ariely” and Payoff, a short TED book.
Richard Strozzi-Heckler Richard Strozzi-Heckler (born Richard Heckler in 1944) is an American author, coach, and consultant on "embodied leadership and mastery."