What mobile ad company founded by Eric Litman was acquired by a British multinational advertising and public relations company?
Eric Litman Eric Austin Litman (born August 1, 1973) is an American entrepreneur and angel investor. Litman co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group, and was the founder and CEO of Medialets, a mobile ad serving and advertising analytics company acquired by WPP plc.
Walkers (snack foods) Walkers is a British snack food manufacturer mainly operating in the United Kingdom and Ireland. Walkers was founded in 1948 in Leicester, England by Henry Walker, and acquired by Lay's owner, Frito-Lay, a division of PepsiCo, in 1989. It is best known for manufacturing potato crisps, and other, non-potato-based snack foods. They hold 56 per cent of the British crisps market.  The Walkers site in Leicester is the largest crisp production plant in the world, producing over 11 million bags of crisps per day and using about 800 tons of potatoes.