Who wrote an investment guide published by Orion in 1992 who named his approach to investment when he observed that after reading a short article on the Zulu people in the an American general-interest family magazine, published ten times a year his wife was better informed on the subject than he himself was ?
The Zulu Principle The Zulu Principle: Making Extraordinary Profits from Ordinary Shares is an investment guide written by English accountant and investor Jim Slater, first published by Orion in 1992. Slater named his approach to investment when he observed that after reading a short article on the Zulu people in the "Reader's Digest" his wife was better informed on the subject than he himself was. He went on to consider that if his wife read all the books she could find on the subject of Zulus, coupled with a visit to South Africa to meet them for herself, then in a relatively short period of time she could become one of the leading authorities on that "clearly defined and narrow area of knowledge".
Orion Society The Orion Society is a United States non-profit organization that engages environmental and cultural issues through publication of books, magazines, and educational materials, and facilitation of informational networks. It was founded in 1992 and is based in Great Barrington, Massachusetts. The Society is probably best known as publisher of Orion Magazine.