Which brand name devised by Lexicon Branding turned out to be an 85 million dollar project?
Lexicon Branding Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Londis (United Kingdom) Londis is a chain of convenience store franchises operating in the United Kingdom and Republic of Ireland. The stores form a symbol group and are all owned on a franchise basis. As of December 2014, the company had an estimated net worth of £79 million. Since May 2015, the company has been owned by Booker Group, which purchased Londis and its sister company Budgens from the Musgrave Group for £40 million.