How many brands does of beer does the brewery, that commissioned Leo Beukeboom to decorate cafes as a general advertising strategy, have in their portfolio?
Leo Beukeboom Leonardus (Leo) Petrus Beukeboom (1943) is a signpainter and lettering artist from De Pijp, Amsterdam perhaps best known for his krulletters ("curly letters") that adorn the city's bruin cafes ("brown cafes") throughout the central neighborhoods of the Jordaan, de Pijp, and Nieuwe Zijde. Beukeboom was originally trained as a typographic compositor, holding both a diploma and certificate in layout from the Amsterdamse Grafische School. After completing his courses in 1962, Beukeboom worked trivial jobs until 1967 when he began working as a freelance signpainter, almost exclusively for the Amsterdam-based Heineken brewery which commissioned him to decorate cafes as a general advertising strategy, a collaboration that lasted until 1989. Beukeboom devoted over thirty years decorating cafes in the krulletters tradition, until 2001 when forced to retire due to health reasons.
Brewers Association The Brewers Association ("BA") is an American trade group of over 7,200 brewers, breweries in planning, suppliers, distributors, craft beer retailers, and Individuals particularly concerned with the promotion of craft beer and homebrewing.