Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; who noted,  that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar", an Internet meme, is an activity, concept, catchphrase or piece of media which spreads, often as mimicry or for humorous purposes, from person to person, via the Internet?
Krampus in popular culture Krampus, the "Christmas Devil" of Austrian and Bavarian folklore, has entered the popular culture of North America; Christian Jacobs notes that "thanks to the Internet and YouTube [Krampus] is now very much on America's Christmas radar". Tanya Basu interprets this as part of a "growing movement of anti-Christmas celebrations": a "bah, humbug" rejection of – or novel alternative to – mainstream festivities. Brian Joines of Image Comics suspects that the reason Krampus (specifically, as well as dark aspects of Christmas in general) has not been historically popularized in America is a social artifact resulting from "the nature of how we view Christmas in this country, both as a big day for kids and as the birth of a big religious figurehead". In some North American depictions, Krampus is an antihero who seeks to prevent children from becoming spoiled by rampant consumerism flowing from the economics of Christmas.
Meme pool A meme pool is the sum total of all memes (transmittable units of cultural ideas, practices, symbols) present in a given human population. The term is analogous to gene pool. The meme pool is in essence the matrix of the whole of the culture of a population. Because the memes of instruction of production of material culture are included, then the entire culture, including material culture and interactions between individuals is determined by information held within the meme pool. The state of a meme pool determines what sort of memes will be reproductive, and in this way it may be thought of as the meme-logical environment.