What is the name of the automotive nameplate used by Fuji Heavy Industries, whose name is derived from the Lexicon Branding?
Lexicon Branding Lexicon Branding, Inc., is an American marketing firm founded in 1982 by David Placek. It focuses on selecting brand names for companies and products. The company devised the brand names Pentium, BlackBerry, PowerBook, Zune, Swiffer, Febreze, Subaru Outback and Forester, Toyota Scion, DeskJet, Dasani, OnStar, Embassy Suites Hotels and Metreon, among others.
Fujimitsu Corporation "Document primarily translated from Japanese Wiki Page"