In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the what, the logo of Nike?
Just Do It Just Do It (stylized as JUST DO IT.) is a trademark of shoe company Nike, and one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh.
ASICS ASICS (アシックス , Ashikkusu ) (stylized as asics) is a Japanese multinational corporation athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase "anima sana in corpore sano" which translates as "a healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.