e diffusion model with contextualized text embeddings (see the Stable Diffusion Guide for more information).
Thus a simple way to emphasize (or de-emphasize) certain parts of the prompt is by increasing or reducing the scale of the text embedding vector that corresponds to the relevant part of the prompt.
This is called “prompt-weighting” and has been a highly demanded feature by the community (see issue here).

How to do prompt-weighting in Di