Why do people put ICE as a contact in their cell phone?
ICE is an acronym referring to "In case of emergency". It's recommended to put an emergency contact with the acronym ICE in your phone as a preventative measure.
Instruction: Why do people put ICE as a contact in their cell phone?
Context: 
Response: ICE is an acronym referring to "In case of emergency". It's recommended to put an emergency contact with the acronym ICE in your phone as a preventative measure.