ايگمي ۽ ميڪ ڪارڊ ذريعي "ذاتي شموليت" ۽ "جاري لاڳاپن" کي نون ترغيبي پهلون جي طور تي سڃاتا ويا جڏهن انهن ويب سائيٽ تي شرڪت ڪندڙن جي رد عمل جي جاچ ڪئي.
“Personal involvement” and “continuing relationships” were also identified as new motivation aspects by Eighmey and McCord (1998) when they investigated audience reactions to websites.