NARIP markets & monetizes music | Learn Network Access Opportunity
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How To Use Social Media To Promote Music - ATL
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Promote Music -w- Social Media: SF, TX, Teleseminar *Bundle*
Promote Music With Social Media: Rodriguez, Sklar, Wetterg
Promote Music With Social Media: Denis Teleseminar
Promote Music With Social Media: Denis, Benveniste in SF
Music Marketing Plan: Hyatt, Spiewak, Goetz in NY
Secrets of Online Music Marketing, Feinberg
Audio Recording of Music Marketing Before & Beyond Album Cycles
Add Mp3 Audio + PDF Document to cart ($42.95)Add Mp3 to cart ($32.95)Buy Now for $42.95
Photo (L-R): Dee Diaz, Juliett Rowe, Joy Young
How does an independent artist and his team get attention in this arena? NARIP’s guest experts will provide strategies and sample marketing plans to do this before, between and beyond album cycles.
In this NARIP program you will hear how Reach Records’ Dee Diaz and Playtime Talent Group / Wondaland’s Joy Young create value, get attention and sales for their artist clients.
Defining the artist to create an image
Image cultivation, planning and tailoring social media presence
How to define the artist’s audience
Focus: “owning” one social media channel, which one is best for the artist?
The right kind of release: mixtapes & features, drip (one single every 2 months), full album or EP, giving music away for free (like Chance The Rapper)
Co-writing and collaborating to accelerate exposure
Post Release
Developing professional presentation
Case studies: successes to apply to upcoming artists
Growing your mailing list, cultivating new fans and subscribers
How to create sales demand for music
How to bring the artist’s ideas to life on a budget – finding a creative director
How to maximize use of one song or item on multiple platforms
Between releases… now what?
The 18-page PDF Handout includes the following:
ARTICLE: Dear Indie Artists: 3 Reasons To Postpone Your EP / Album and
Release Singles Instead
ARTICLE: Questions To Ask Your Distributor
ARTICLE: The Secret Amazon Tool You’re Not Using
SAMPLE MARKETING PLAN #1: Most Important Elements of a Marketing Plan
SAMPLE MARKETING PLAN #2: Marketing Plan Must Dos
NARIP PROGRAM NUMBER: P501
PROGRAM DATE: Sept 18, 2019 (in Atlanta, GA)
PROGRAM TIME: 1 hours, 47 minutes, 6 seconds (1:47:06)
QUESTIONS? Call 818-769-7007 or contact NARIP
SOURCES FOR MORE INFORMATION
Love Renaissance
Playtime Talent Group
Reach Records
Juliett Rowe
NARIP
SPEAKER PROFILES
Dee Diaz, Digital Manager, Reach Records
Dee Diaz is the Digital Manager at Reach Records. Her time at the independent boutique label began in August 2017, after spending three years working as a creative and digital strategy coordinator. In her first year at Reach, Dee contributed to the distribution and marketing of over 6 LPs, including Lecrae’s All Things Work Together of which two singles are now RIAA Certified Gold records. In 2018, Dee helped transition Reach Records to being a fully in-house distributed independent label. In addition to distribution, Dee manages direct relationships between DSPs and all 9 Reach Records artists, oversees digital advertising spend, and manages artist and label email marketing strategies.
Joy Young, Owner, Playtime Talent Group
With over ten years of professional experience in entertainment, Joy Young has become a respected leader and influencer in the music, tv/film production industries. She has been instrumental in coordinating and executing national promotional campaigns and managed promotional activities, tours and events for a range of major recording artists including Boosie, Webbie, TI, B.o.B., Wiz Khalifa, Musiq Soulchild, Trey Songz, Flo Rida, Tank, Kevin Gates, Janelle Monáe, Jidenna, St. Beauty, Casanova, Nicole Bus, and others. Her television production credits include BET Networks, CBS Broadcasting, the GA Entertainment Gala, Trumpet Awards, TV One, Soul Train Awards, PBS, BET Honors, The Grammys, Lauren Lake’s Paternity Court, FOX and Oxygen Network. She’s the former Southeast Regional Promotion Director at Roc Nation Records (founded by Jay Z) where she managed radio and lifestyle promotions in Georgia, Alabama, Tennessee, and Florida. Joy also owns a talent management company called Playtime Talent Group and production company called J.Couture Productions, both based in Atlanta, GA. For the past four years, she has been on the management team for Janelle Monáe, Jidenna, Angela Rye, and St. Beauty at Wondaland, and she briefly served as the Chief Marketing Officer for the 2019 A3C Festival & Conference. As a firm believer in giving back, Joy mentors young women who seek careers in music, entertainment, tv/film, and special events production. She is a member of Sigma Alpha Iota International Music Fraternity for Women, Inc., an affiliate of SESAC Performing Rights Organization, a member of Southern University’s “Human Jukebox” Marching Band Alumni Association, and a member of Southern University’s Alumni Federation. She has been recognized as a 2017 class of black women millennials “30 under 30” who are leading in media and entertainment industries, she has been acknowledged and named a “Top 20 Millennial” in Atlanta, GA, she won Southern University Alumni Federation’s 2018 “Top 40 Under 40” Award, and has been nominated by her peers for a “Young Professional of the Year” Award in Atlanta, GA for two consecutive years.
Juliett Rowe, Marketing & Project Management, Madison Records; Founder, Atlanta Record Label Fest, NARIP Board Member and Panel Moderator
Juliett Rowe has spent her career working with indie and DIY musicians, whether writing about artist, helping them strategize or taking late night calls to offer words of encouragement. In 2013, she became head of marketing and promotions for Atlanta indie record label Blood Drunk Records. With ten bands on its roster in various stages of recording and touring, Juliett developed album release plans, secured tour press, and elevated the label to become one of the strongest indie record labels in Atlanta. She realized that many people in the DIY music scene often went unnoticed and unrecognized for their hard work so she created the Atlanta Record Label Fest in 2015. The event showcases people behind the scenes and serves indie record labels by creating an opportunity for networking and building community. It serves fans with cutting-edge musical artists, bridging gaps between genres and sub-cultures. Its first year, the Atlanta Record Label Fest drew hundreds of people. The second year (2016) saw the event expanded to two days and included indie record labels from across the state of Georgia. In 2017 Juliett expanded her artist management and consulting business for independent and DIY artists with Panther Creek Artist Management. She is now handles marketing and project management for Madison Records (Orchard/Sony) on digital marketing and project management initiatives. Juliett has combined her love of music and technology as a Co-Founder and Head of Client Relationships and Marketing with Bandskor, which is building a dashboard to help talent buyers manage and analyze band submissions. Juliett is active not only in the Atlanta music scene, with NARIP and the Atlanta Chapter of the Recording Academy. She understands the need for education, networking, and supporting fellow friends and artists. You can often find her at a show, or hanging out with bands waxing poetic on the value of having a Web site and an email list. JuliettRowe.com
NARIP. Career acceleration.
Get connected. Stay connected.____________________________________________________
The National Association of Record Industry Professionals promotes career advancement, education and good will among record executives.
NARIP helps market & monetize music
Learn ? Network ? Access Opportunity
LEGAL/TERMS OF USE
LEGAL LANGUAGE & END USER LICENSE AGREEMENT: The National Association of Record Industry Professionals ("NARIP") holds the copyright on our audio and video programs, photographs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content, or any content whatsoever, from NARIP programs without prior written permission from NARIP. (c) NARIP 2019, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, "NARIP Media") subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided 'as is.' Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer's use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with "License Request" in the subject line. DISCLAIMER The information contained in the foregoing materials is provided solely for educational and general information purposes and shall not be deemed legal or accounting advice, or a solicitation for business by NARIP or any of the attorneys, CPAs or other certified professionals who present information at NARIP programs. NARIP and all such speakers shall not be liable for any damages resulting from the use of such information contained in these materials. Neither the presentation nor receipt of the foregoing materials creates an attorney?client or CPA-client relationship. In addition, please note that the information provided in the foregoing materials may not reflect the most current developments in the law and accounting, and are general in nature and, accordingly, said information should not be relied upon or construed as legal or accounting advice, and is not a substitute for obtaining legal advice from an attorney or accounting advice from a CPA licensed in your state. Some NARIP programs may use fictional situations for illustrative purposes only. NARIP assumes no liability or responsibility for any errors or omissions in the contents of the foregoing materials.
PRICE: $39.9500
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Online marketing of music is the future… and the present. To assist with your online music marketing needs, NARIP has scheduled this special program. Start an online marketing plan in one session. Boost the effectiveness of the plan you already have. A great plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.
In this special session, top expert and leaders in online music marketing share their tips and strategies to maximize effectiveness of marketing music online.
Record & Music Publishing Executives
Producers, Artists, Artist Managers and Artist Reps
Music Attorneys, Concert Industry Professionals
Brand Marketing & Creative Executives
Most important parts of online music marketing strategy
An easy way to begin your online marketing campaign
Your complete digital toolbox: what you need… and what you don’t
Branding made simple… and effective
How to use social networks, blog, MySpace & YouTube
Sites seeking content – excellent marketing opportunities for you
How to build a brand and get more fans
1. Ariel’s Lucky 13: 13 Web Sites You SHOULD Be On
2. Get The Most Out of ReverbNation
3. Building Blocks of Publicity
4. Recommended Reading & Resources
NARIP PROGRAM NUMBER: P84
PROGRAM DATE: May 14, 2009
Ariel Publicity & Cyber PR
Music Dish
Eric de Fontenay, Publisher / Editor, MusicDish LLC
Eric de Fontenay has spent his career steeped in what has been called the “digital revolution”. In the 90’s, he worked on a variety of policy issues surrounding the communication & broadband sectors for telecommunication carriers and regulators across the world. With the emergence of the Internet, Eric established MusicDish (formerly Tag It) in 1997 as a new media firm utilizing emerging technologies and models to produce, package and distribute original web-based content. Making an early bet on the music sector, Eric launched what has grown into some of the leading voices in the growing debates challenging and shaping the industry through its trade e-publications MusicDish and Mi2N. Under his leadership, MusicDish expanded into artist development through saturated marketing and online branding, using innovative strategies such as syndicated and relationship marketing, online street teams and p2p viral distribution. Eric continues to be a frequent speaker at conferences worldwide and today manages Toronto-based ‘kaiso’ band Kobo Town.
Ariel Hyatt, Founder of Ariel Publicity & Cyber PR
Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing. Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.
Lou Plaia, Founder / VP Music Industry Relations
Lou Plaia is Founder & VP of Music Industry Relations of ReverbNation. The company specializes in Fan Relationship Management and is partnered with hundreds of thousands of musicians who use the company’s digital marketing platform to manage their artist-to-fan communications. Artists manage all of their songs, videos, photos, show schedules, blogs, twitter on a single account at ReverbNation and syndicate this content across social networks, emails, instant messages, blogs and twitter using a proprietary set of technologies. Every interaction is measured by ReverbNation (and you get the data as well), and results in a deep understanding of fan demographics and behavior. ReverbNation provides many of traditional music marketing services including low cost digital distro, email management, street team functionality, but the company’s real value is its ability to take the aggregate influence of hundreds of thousands of artists and offer their services to brands that seek to access the very fan bases of these artists. The ReverbNation platform provides the data needed to support these brand offerings. Since launching in October 2006, the use of the ReverbNation technology has spilled over from the indie ranks to recognized names in music such as 50 Cent, Kenny Chesney, Madonna, Pantera, Judas Priest, O.A.R., Natasha Bedingfield, Trans Siberian Orchestra, Sara Bareilles, Lamb of God and Jason Mraz, to name a few. With over 345,000 independent and mainstream musicians already using the site, the company also boasts healthy growth figures of 20,000/month, 1,500,000 unique URLS with ReverbNation content and over 1,000,000 songs registered on the site. Plaia was previously VP Marketing and Artist Development, Lava / Atlantic Records. While there he oversaw all aspects of Marketing and Artist Development for Lava Records, including creation and implementation of marketing campaigns for Kid Rock, Simple Plan, Uncle Kracker, Trans-Siberian Orchestra, Blue Man Group, Nonpoint, O.A.R., Unwritten Law, Skindred, Cold, Antigone Rising, and many others. Responsible for negotiating strategic corporate partnerships such as Nascar’s Chevy Rock n Roll 400, Schick Intuition Tour, Disney’s Grad Night and many others. Plaia worked with Founder of Lava Records to launch the company. As key liaison between Lava Records and the Trans-Siberian Orchestra, annual record sales increased from $1 million to $10 million in three years. This increase in record sales correlated with annual ticket sale increases from 85,000 to 1,000,000 tickets sold. Prior to Lava, Plaia was VP Marketing and Strategic Planning of Atlantic Records where he reported directly to the President on all marketing and promotion initiatives, and overseeing annual $50 million Marketing and Promotion Budgets for Atlantic Records and all its subsidiaries. While there, he also developed, executed and managed the marketing campaign of several niche artists, including George Carlin, Mike Stern and others.
Program music courtesy of The G-Man (Golosio Music Publishing, BMI)
Legal Language, Terms of Use
The National Association of Record Industry Professionals (“NARIP”) holds the copyright on our audio programs and written materials. You may not photocopy or otherwise duplicate or redistribute written materials or audio or video content from NARIP programs without prior written permission from NARIP. (c) NARIP 2012, all rights reserved. NARIP grants buyer a non-exclusive perpetual personal-use license to download and copy the accompanying audio(s), video(s), photo(s) and / or document(s) (collectively, “NARIP Media”) subject to the following restrictions: This license is for personal use only. Personal use means non-commercial use. NARIP Media may not be used in any way whatsoever in which you charge money, collect fees, or receive any form of remuneration or tuition. NARIP Media may not be used in advertising. NARIP Media may not be resold, re-licensed, or sub-licensed without prior written authorization. Title and ownership, and all rights now and in the future, of and for NARIP Media remain exclusively with NARIP. There are no warranties, express or implied. NARIP Media are provided ‘as is.’ Neither NARIP, its officers, contributors of accompanying materials nor guest speakers will be liable for any third party claims or incidental, consequential or other damages arising out of this license or buyer’s use of NARIP Media. NARIP Media may not be distributed within or outside of any organization, including at schools and universities. For licensing inquiries, please call 818-769-7007 or email info@narip.com with “License Request” in the subject line.
A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”
Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.
Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.
Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?
The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.
Artist Managers, Producers & Artist Reps
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign using social media.
Blogging for fun and profit
Ways to update ALL your social media at once
Secrets to building an online community of fans who support the artist financially
Ways to increase Web traffic: 3 things you can do to double your readers in 30 days
How to get more people to comment on your posts.
How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
How to get ratings and reviews
How to form a proper Call-to-Action: How to get people to “Buy This Now!”
Best practices for Twitter & microblogging sites
Essentials of Google+
Media Sharing: YouTube, Flickr, SideShare
Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and other niche sites
Software and Web sites that offer you steps to success
PROGRAM DATE: November 30, 2011
PROGRAM TIME: 1 hour, 58 minutes, 39 seconds (1:58:39)
@keyinfluencer (James Andrews)
@orca172 (Ian Burke)
@RussellSauve
@TheFoxTheatre
SAE Institute of Technology
James Andrews, Digital Communications / Content Strategist, CNN Contributor, Blogger, Author, Speaker, DJ, Founder of SocialPeople.tv, Storyteller
James Andrews spends his time at the epicenter of where digital content, conversations and culture converge. As founder of Social People he advises clients on how to tell their stories and engage their audiences via the use of online/mobile tools and the social Web. Dividing his time between his Atlanta and LA offices, Andrews’ clients span media/entertainment (The Grammys, LionsGate) auto (Lexus), Healthcare (The California Endowment) and celebrity (Jane Fonda). He is a regular featured expert on CNN who taps him to discuss social media and digital culture, and he maintains a blog column at Fast Company. Formerly a marketing executive at Columbia Records who made a few people famous, he was also a part of a dot-com start-up called SoulPurpose/UBO that raised $40 million dollars and employed the best and brightest in NYC. For :30 seconds he ran Marc Ecko’s brand marketing at Ecko Unlimited and taught him everything he knows about video gaming. Before starting Social People he ran a social media practice at Ketchum for two years. He left to launch EVERYWHERE, his previous social media agency startup known for the Guinness World Record created for #BeatCancer. He spends his free time with his wife and kids, collecting music and sneakers, DJing and sleeping. He grew up in the “Vatican City” of Silicon Valley (Palo Alto, CA) long before it was popular and when the Facebook founders were in elementary school. Love my wife (@funkidivagirl), global travel, great food and a swanky hotel.
Ian Burke, Burke Stone Management
There are very few individuals left in the world of music publishing who boast the resume of Ian Burke. The son of a musician first got his feet wet some 20 years ago while doing road work for a local Atlanta band. “That’s when I decided I wanted to make it a career in Atlanta,” Burke says. Since then he has been involved with the launch of some of the city’s most established acts. The birth of Burke’s career was as the South East Director of A&R, for Elektra Records (part of the WEA Corp.), where he focused on music quality over song quantity. Burke’s stint at Elektra included signing the teen R&B group Mista, which featured a young Bobby Valentino, and super producer and current chart-topping Akon. While there, he also helped introduce the world to one of Atlanta’s signature genres, “Bass Music,” by picking up the independent single, “Bankhead Bounce,” by Diamond & D-Rock (half of the crunk duo, the Ying-Yang twins). Other accomplishments during his tenure there included, spearheading special events such as the Church Fire Benefit Concert in Atlanta, which aided in the restoration of churches burned throughout the south. The concert featured Mista, Akon, Keith Sweat, Silk, Michael Speaks, Goodie Mob and Kut Klose and raised over $50,000.00 in donations. After his tenure at Elektra, Burke accepted the position of Senior Director of Creative Affairs for ASCAP (American Society of Composers Authors and Publishers) in Atlanta, where he set out to introduce new sounds and talent from the south. Some of the projects he put his stamp on, as an independent manager and A&R consultant, included Arrested Development (Chrysalis/EMI), TLC and Outkast (LaFace/Arista), Kris- Kross (Ruff House/Columbia), and Xscape (SoSoDef). With nearly two decades of experience, Burke left ASCAP to launch several independent ventures. Continuing his passion for discovering, developing and creating opportunities for established and up and coming artists, Burke launched Launch Pad Records, LLC, a consulting and artist development firm. Presently, Burke’s expanding his publishing experience to include aspiring screenwriters, producers and directors with Pelham Picture House Projects.
Russell R. Sauvé, E-Commerce and Social Media Manager, The Fox Theatre
Russell Sauvé is the E-Commerce and Social Media Manager for the Fox Theatre where he guides all content creation and publishing to various static and interactive platforms. Prior to joining the Fox, Russ was the Event Services Manager for The Cobb Galleria in Atlanta, Georgia, and Event Coordinator and Theatre Manager for The Classic Center in Athens, Georgia. In his spare time Russ enjoys spending time with friends, his wife Ellen, and their 2 year old daughter Tess, who will one day be an astronaut, President of the United States, and baseball’s 1st female Cy Young award winner.
Samantha Parvin, NARIP Atlanta Board Member (moderator)
Sam began her music industry career planning, promoting, implementing and fundraising for music-based events in Charleston, SC. After a stint at a music festival promotions company and another at a booking agency, Sam landed a job as Doppler Studios’ Radio Traffic Manager. She has since developed a public relations program at Atlanta’s premier audio services facility and represents the 40-year-old studio’s already stellar reputation. As a fervent networker and devout believer in good old-fashioned honesty and hard work, Samantha employs her learned PR skills in her own personal branding initiatives. She is a founding board member for NARIP Atlanta and former president of music business professionals organization, the 7:30 Club.
Program Music Courtesy of Sparks & Silouhettes
Add Mp3 Audio to cart ($29.95)Add Mp3 Audio + PDF Document to cart ($39.95)Add PDF Document to cart ($14.95)
PROGRAM DATE: October 12, 2011
PROGRAM TIME: 2 hours, 8 minutes, 18 seconds (2:08:18)
Hypebot
Michael Brandvold
Michael Brandvold, Michael Brandvold Marketing
Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention. Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com’s multi-million dollar enterprise, including their ground-breaking VIP ticket program. Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, and Britney Spears to name only a few.
Hisham Dahud, Fame House / Hypebot
Hisham Dahud is a music business professional and independent musician based in the San Francisco Bay Area. He is the Project Manager for Fame House, a Digital Strategy, Marketing and Management company whose clientele includes acclaimed artists such as DJ Shadow, Pretty Lights, and Giant Panda Guerilla Dub Squad. He is also a regular contributor for the music industry news and technology blog Hypebot.com. A lifelong musician, he currently studies under the wing of seasoned composer and studio engineer James Gardiner of Pajama Studios in Oakland, California as a recording and performing drummer. Additionally, he continues to produce original music as a developing artist and composer for TV, film, and video games.
Once you?ve narrowed it down ? which is what this session will help you do ? what are the best ways to effectively and efficiently increase your Internet presence on social media platforms? Get tips, tricks and strategies from industry leaders to maximize investment of your time and get greater response for your client, music or project.
The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand? or sales. For that, you need a plan. And that’s what you’ll get with this in-depth session. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
Artist Managers and Artist Reps
Digital Distributors, Mobile Operators, Independent Labels
Accountants, Business Managers & CPAs
Anyone seeking to maximize income from touring and live performances.
Corey Denis, Founder, Not Shocking
Tess Taylor, President, National Association of Record Industry Professionals (moderator)
Gabe Benveniste, Founder, SonicLiving.com
Tamra Engle, Senior Director, NARIP San Francisco (moderator)
In Houston
Grace Rodriguez, Founder, AynBrand.com
Madalyn Sklar, President, Social Networks For Musicians
Matthew Wettergreen, Co-Founder, Caroline Collective
Barry Coffing, NARIP Houston Director, MusicSupervisor.com Founder (moderator)
NARIP PROGRAM NUMBER: B011
PROGRAM DATES: April 6, 2010 Teleseminar, February 2010 in San Francisco, April 15, 2010 in Houston.
COMBINED PROGRAM TIME: 5 hours, 37 minutes, 39 seconds (5:37:39)
HANDOUTS (31 pages total, note that several articles are duplicated in the handouts):
Ariel’s Top 6 Facebook Apps by Ariel Hyatt
Contxts Is The Cardless Card by David Chaitt
Strategic Tagging AKA Let Them Find YOU by David Chaitt
The 7.5 Things You Need To Know NOW for Social Network Success
Top Five Rules For Artists Who Tweet by Hayley Cammarata
By Madalyn Sklar
SOURCES FOR MORE INFO
www.aynbrand.com
www.gogirlsmusic.com
www.madalynsblog.com
www.matthewwettergreen.com
www.musicsupervisor.com
www.narip.com
www.notshocking.com
www.socialnetworksformusicians.com
www.sonicliving.com
www.tamraengle.com
Corey has been pioneering digital music strategies for 12 years using everything from ListServs and forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online (digital) street teams by adapting very new online tools, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission and many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records and published the label?s first online music sampler as a podcast. In addition, Corey built W.A.R.??s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with Apple’s iTunes Music Store. Corey worked with Razor & Tie on digital marketing for Stephen Lynch’s comedy DVD, for which she earned a gold DVD presented by Razor & Tie. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet and PromonetPro, running campaigns for Ambulance LTD, The Black Angels, Tee Pee Records, and others before leading marketing efforts as VP of Marketing at digital distributor reapandsow. Corey recently founded Not Shocking, a consulting firm for artists, labels, promoters and mangers. Launching just three months ago, clients include Opus Music Ventures, Luce, Inu, Charlie Hunter and Rob Cantrell. Corey can be found under the “Resources” tab at Reverb Nation, where she is the recommended resource for all Reverb Nation members. She is the founder of Musician & Promoter Workshops and sits on the Advisory Board for New Music Seminar. Public speaking highlights include SXSW, CMJ, Bandwidth, NoisePop, SF Music Tech, Les Recontres, Web 2.0pen, Future Of Music Policy Summit and Stanford University. Corey can play (but totally sucks at) violin, guitar, autoharp and dulcitone, has one patent, two cats and six ipods.
Gabe Benveniste, Founder, SonicLiving
Gabe Benveniste founded SonicLiving in 2006 out of a desire to provide music fans with a better way of finding out in advance when their favorite bands were touring, a convenient way to purchase concert tickets, and a place to meet up with friends attending shows. Since the mid 1990s, he has built several Web sites that blend culture and technology, of which SonicLiving is the culmination. As the Internet’??s leading concert discovery service, SonicLiving connects music fans online and in-person through communities created around the live shows their favorite bands play. Prior to SonicLiving, Gabe was at Pixar Animation Studios where he built a particular expertise creating collaborative Web sites that streamlined the work-ï¬?ow for many of the acclaimed studio’??s critical functions. During his six-year tenure there he also was at the forefront in development of Macintosh OS X maintenance and deployment, a process that was subsequently adopted by firms such Genentech and others. Gabe has spoken on behalf of Pixar at the Apple Worldwide Developers Conference and O’Reilly’s OS X Conference. Gabe competed in the 2003 World Beard and Mustache Championship, where his prodigious chops propelled him to sixth place (out of six) in the first-ever side burn contest. His work has been featured in Playboy, MTV and Wired.
See profile above.
Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip
DOT com.
Madalyn is a perennial entrepreneur with a knack for developing and running her own companies. She is a social networks expert, music business coach & consultant, blogger and author. She works with a wide range of businesses as well as independent musicians, helping them focus on advancing their grasp on social networks. Her motto is work smarter, not harder. Sklar is also the founder of GoGirlsMusic.com, the oldest & largest online community supporting women in music. Since 1996 her mission has been to promote, support and empower its members through showcases and networking events around the country. Also in 1996 she started her own web development firm, Orbit Web Design, and became well known for her vast Internet marketing experience. She has spoken on numerous music business panels, especially on the subject of Internet marketing, promotion and social networks. She was named one of 10 Powerful Women in Music by Curve magazine and was named one of the 15 People You Should Know In the Biz by Indie-Music.com.
Profile not available.
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Dr. Matthew Wettergreen, Co-Founder, Caroline Collective
The original concept of the engineer, the ?ingeniator?, is an artisan who delivers solutions by approaching problems with creativity and ingenuity. Matthew Adams Wettergreen applies this concept in both engineering and art as a researcher, educator, and community strategist. In 2008, Matthew Wettergreen and Ned Dodington founded Caroline Collective, a co-working space in Houston, TX, that fosters community, collaboration, and creativity across artistic and technological disciplines. Caroline Collective?s programming motivates and enhances the creative professional community by exploring sustainable models, such as user-generated conferences, social media networking, and peer-to-peer education. Dr. Wettergreen?s experience as a community strategist includes working in the art and music communities in Houston and Chicago to improve collaboration, communication and share resources. Since 2001 Wettergreen has been a DJ at KTRU 91.7fm, co-hosts a live events show called ?The Revelry Report,? and produces national events combining music, art and film. Since 2002 he has mentored individual artists on business and career development and in 2008 expanded this to a community-based educational model called Bandcamp. Having recently completed his PhD in Bioengineering at Rice University with a specialization in Biomechanics and Computer Aided Tissue Engineering, his scientific research experience includes work in computational and experimental biomechanics, cellular solids, rapid prototyping and imaging modalities. His teaching experience covers areas of specialization such as biomechanics, engineering design and Computer Aided Design. In addition to his formal responsibilities, Wettergreen operates in many unofficial roles to the creative and professional community. He serves on the board of several Houston arts organizations, including Fresh Arts Coalition and Bootown and contributes to Chicago Public Radio?s Sound Opinions. He serves as a grant and journal reviewer for scientific and art groups, including NASA, Houston Arts Alliance and CAD Journal. Dr. Wettergreen is also an active participant in the global coworking movement, working to introduce collaborative workspaces built upon the pillars of collaboration, openness, community and sustainability.
Barry Coffing, NARIP Houston Director, Founder
MusicSupervisor.com
Mr. Coffing is CEO and Founder of MusicSupervisor.com and Uprising Entertainment. A 20 -year industry veteran who has toured the world and has major credits to his name, Barry is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has toured extensively to support his hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create MusicSupervisor.com which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston. With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.
And that’s what you’ll get with this in-depth program. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
Increase Web traffic: 3 things you can do to double your readers in 30 days
Get people to comment on your posts.
Calls to Action: How to get people to Buy This Now!
Twitter & Microblogging
Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and niche sites
Software and sites that offer you steps to success
– The 7.5 Things You Need To Know NOW for Social Network Success By Madalyn Sklar
– Top Five Rules For Artists Who Tweet by Hayley Cammarata
– Ariel’s Top 6 Facebook Apps by Ariel Hyatt
– Contxts Is The Cardless Card by David Chaitt
– Strategic Tagging AKA Let Them Find YOU by David Chaitt
– Recommended Reading
PROGRAM DATE: April 15, 2010.
PROGRAM TIME: 2 hours, 1 minute, 32 seconds (2:01:32)
Profile forthcoming.
The original concept of the engineer, the “ingeniator”, is an artisan who delivers solutions by approaching problems with creativity and ingenuity. Matthew Adams Wettergreen applies this concept in both engineering and art as a researcher, educator, and community strategist. In 2008, Matthew Wettergreen and Ned Dodington founded Caroline Collective, a co-working space in Houston, TX, that fosters community, collaboration, and creativity across artistic and technological disciplines. Caroline Collective’s programming motivates and enhances the creative professional community by exploring sustainable models, such as user-generated conferences, social media networking, and peer-to-peer education. Dr. Wettergreen’s experience as a community strategist includes working in the art and music communities in Houston and Chicago to improve collaboration, communication and share resources. Since 2001 Wettergreen has been a DJ at KTRU 91.7fm, co-hosts a live events show called “The Revelry Report,” and produces national events combining music, art and film. Since 2002 he has mentored individual artists on business and career development and in 2008 expanded this to a community-based educational model called Bandcamp. Having recently completed his PhD in Bioengineering at Rice University with a specialization in Biomechanics and Computer Aided Tissue Engineering, his scientific research experience includes work in computational and experimental biomechanics, cellular solids, rapid prototyping and imaging modalities. His teaching experience covers areas of specialization such as biomechanics, engineering design and Computer Aided Design. In addition to his formal responsibilities, Wettergreen operates in many unofficial roles to the creative and professional community. He serves on the board of several Houston arts organizations, including Fresh Arts Coalition and Bootown and contributes to Chicago Public Radio’s Sound Opinions. He serves as a grant and journal reviewer for scientific and art groups, including NASA, Houston Arts Alliance and CAD Journal. Dr. Wettergreen is also an active participant in the global coworking movement, working to introduce collaborative workspaces built upon the pillars of collaboration, openness, community and sustainability.
Barry Coffing, NARIP Houston Director, Founder MusicSupervisor.com
Mr. Coffing is CEO and Founder of MusicSupervisor.com and Uprising Entertainment. A 20-year industry veteran who has toured the world and has major credits to his name, Barry is an Emmy-nominated composer and was signed to Warner Bros. Records in the 1990s. He has toured extensively to support his hit songs that have charted around the world, including the #1 “I’ll Come Back To You.” He won Best Producer of the year at the Beverly Hills Film Festival in 2003, and has written and produced over 200 songs in film and TV including #1 hits and gold-selling soundtracks. He has worked with almost every major film company and television network. His knowledge of both sides of the licensing equation led him to create MusicSupervisor.com which has been used to find music for projects including Dexter, Ugly Betty, Burn Notice, Blonde Ambition, Lost, Love Kill, License to Wed, Swing Vote, Real Girl, Assassination of a High School President, Sexual Healing, Invincible, The Unit, Direct Contact and others. Barry has lectured on the music business at USC, Vanderbilt and The University of Houston. With his professional relationships, especially at major film companies and TV networks on both coasts, and a strong background in the business as an executive and successful composer / artist, Mr. Coffing is uniquely positioned to help NARIP members identify opportunities in film and television, and to create and sustain long-term careers in the music business today.
And that’s what you’ll get with this in-depth session. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
NARIP PROGRAM NUMBER: T013
PROGRAM DATE: April 6, 2010
PLEASE NOTE: This NARIP audio is a recording of a live teleseminar. For the first hour, guest speaker Corey Denis is interviewed by moderator Tess Taylor one- on-one and sound quality is good. After one hour, lines are opened to callers for Q&A which is also included on this recording. While still good during Q&A section, sound quality varies according to caller environments.
Corey has been pioneering digital music strategies for 12 years using everything from ListServs and forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online (digital) street teams by adapting very new online tools, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission and many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records and published the label’s first online music sampler as a podcast. In addition, Corey built W.A.R.?’s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with Apple’s iTunes Music Store. Corey worked with Razor & Tie on digital marketing for Stephen Lynch’s comedy DVD, for which she earned a gold DVD presented by Razor & Tie. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet and PromonetPro, running campaigns for Ambulance LTD, The Black Angels, Tee Pee Records, and others before leading marketing efforts as VP of Marketing at digital distributor reapandsow. Corey recently founded Not Shocking, a consulting firm for artists, labels, promoters and mangers. Launching just three months ago, clients include Opus Music Ventures, Luce, Inu, Charlie Hunter and Rob Cantrell. Corey can be found under the “Resources” tab at Reverb Nation, where she is the recommended resource for all Reverb Nation members. She is the founder of Musician & Promoter Workshops and sits on the Advisory Board for New Music Seminar. Public speaking highlights include SXSW, CMJ, Bandwidth, NoisePop, SF Music Tech, Les Recontres, Web 2.0pen, Future Of Music Policy Summit and Stanford University. Corey can play (but totally sucks at) violin, guitar, autoharp and dulcitone, has one patent, two cats and six ipods.
1. Ariel’s Top 6 Facebook Apps by Ariel Hyatt
2. Contxts Is The Cardless Card by David Chaitt
3. Strategic Tagging AKA Let Them Find YOU by David Chaitt
PROGRAM DATE: February 10, 2010.
PROGRAM TIME: 2 hours, 13 minutes, 52 seconds (2:13:52)
Gabe Benveniste founded SonicLiving in 2006 out of a desire to provide music fans with a better way of finding out in advance when their favorite bands were touring, a convenient way to purchase concert tickets, and a place to meet up with friends attending shows. Since the mid 1990s, he has built several Web sites that blend culture and technology, of which SonicLiving is the culmination. As the Internet’??s leading concert discovery service, SonicLiving connects music fans online and in-person through communities created around the live shows their favorite bands play.
Prior to SonicLiving, Gabe was at Pixar Animation Studios where he built a particular expertise creating collaborative Web sites that streamlined the work-ï¬?ow for many of the acclaimed studio’??s critical functions. During his six-year tenure there he also was at the forefront in development of Macintosh OS X maintenance and deployment, a process that was subsequently adopted by firms such Genentech and others.
Gabe has spoken on behalf of Pixar at the Apple Worldwide Developers Conference and O’Reilly’s OS X Conference.
Gabe competed in the 2003 World Beard and Mustache Championship, where his prodigious chops propelled him to sixth place (out of six) in the first-ever side burn contest. His work has been featured in Playboy, MTV and Wired.
Tamra Engle, Senior Director of Marketing and Programs, NARIP San Francisco Chapter
Tamra Engle is a social entrepreneur and founder of GuitarTam Music that offers business and promotional consultation for artists and bands to help them succeed in the evolving music and entertainment industries. She helps clients to develop strategic marketing and promotion plans, and offers performance coaching. Blending 25 years of business development expertise in organizations of all sizes and sectors from start-ups to Fortune 15 organizations, Tamra is developing community programs to provide music education programs for school-aged children and a national program to end violence against women. She is also a performing singer-songwriter whose recent album was on the final nominating ballot for the 2008 Grammys in the Best Contemporary Folk Album category. Tamra began her entertainment career as a studio musician In Los Angeles, has toured the country tirelessly and enjoyed placement of her songs on television and nationally aired commercials. Contact her at tamra AT narip DOT com.
Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.
Music Publishing & Record Executives
Anyone seeking to create or enhance a music marketing plan or campaign.
Most important parts of music marketing strategy
An easy way to begin your marketing campaign
5 ways to boost your presence on the Internet
How to get press features
1. Most Important Elements of a Marketing Plan by Tess Taylor
2. 8 Points To Consider When Marketing A Record by Jason Spiewak
4. Top 5 Behaviors by Rick Goetz
5. Must Dos and Sample Plan by Bryn Boughton
6. Sample Marketing Plan
8. Executive Profiles
9. Sample One-Sheet (Owsley)
10. Sample One-Sheet (Prince)
11. Sample Fact Sheet (Aunt Kizzy’z Boyz)
12. Developing a Positive Music Marketing Mindset by Peter Spellman
PROGRAM DATE: January 21, 2010
PROGRAM TIME: 2 hours, 55 seconds (2:00:55)
www.arielpublicity.com
www.musiciancoaching.com
www.rockridgemusic.com
www.stevegordonlaw.com
Rick Goetz, Founder, MusicianCoaching.com
Rick Goetz is a Musician Coach and Music Consultant by way of a fifteen year career as a Major label A&R executive at Atlantic and Elektra Records a musician and a music supervisor. Throughout his career he has played bass for members of the Cult and Sharon Jones & the Dap Kings and worked with artists like Kid Rock, Matchbox 20, Sugar Ray and Damage Plan. His current client list ranges from Grammy award wining producers to people just looking to get their foot in the door.
Steve Gordon, Esq.
Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled “The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs.” (Hal Leonard 2008.) Steve’s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a movie studio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.
Ariel Hyatt is the Founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. Over the past 12 years her firm has represented over 1,400 musicians of all genres. Teaching and educating musicians is her passion and her philosophy is: combine social networking with Internet marketing to help artists grow their fanbases and increase their income. Several times a year, she leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing.Ariel has written dozens of articles on how to navigate the “new” music business and her book: Music Success in Nine Weeks is available at Amazon. She is a contributing blogger to New Music Ideas, and Music Think Tank, and she has spoken at countless music conferences over the years including SXSW, FMC, ECMAs & OCFF (Canada), A2A (Amsterdam), CMJ, BMI Music Panel Series, and NARAS.
Jason Spiewak, President, Rock Ridge Music
Jason Spiewak is the President of Rock Ridge Music, and runs the day-to-day operations of the company’s Newark, NJ headquarters. Rock Ridge Music offers artists a record label with national/international distribution through ADA (WMG), artist management, and a wide range of consulting services. Recent Rock Ridge Marketing clients include Decca, Jive, Rykodisc and Reform Records. Spiewak, 33, is an online marketing specialist with previous work experience at TVT Records, Artemis Records and Takeout Marketing. Spiewak is also a songwriter, musician and producer whose recent production credits include Benjy Davis Project, Pat McGee and Andrew Hoover.
In this program guest instructor Jason Feinberg sets forth the most important elements of effective online music marketing today, including no-cost and low-cost tips to implement. The lecture ends with caller Q&A which is included in the recording.
Those in need of a marketing plan.
Those seeking no-cost and low-cost marketing strategies.
Producers, Artist Managers and Artist Reps
Promotion, PR and Marketing Executives
Most important parts of an online music marketing strategy
Your complete digital toolbox: what you need
How to us social networks, blogs, MySpace and YouTube in your campaign
Don’t miss this insider’s peek at the music placement realities of the fastest-changing business in the world. Most importantly, this program gives you practical information you can apply immediately to make better pitches and land placements NOW.
PROGRAM DATE: July 9, 2008
PROGRAM TIME: 1 hour, 30 minutes (1:30:36)
www.OTMG.net
PLEASE NOTE: This NARIP audio is a recording of a live teleseminar. For the first hour, guest speaker Rich Goldman is interviewed by moderator Tess Taylor one-on-one and sound quality is good. After one hour, lines are opened to callers for Q&A which is also included on this recording. While still good during Q&A section, sound quality varies according to caller environments.
Jason Feinberg is president and founder of On Target Media Group, an entertainment industry Internet marketing and promotion company. Jason is responsible for business development, formulating and managing online marketing campaigns, and media relations with over 1000 Web sites and media outlets. In four short years On Target Media Group has defined itself as one of the industry’s top online marketing and promotion firms with clients including Warner Bros Records, Universal Music Enterprises, EMI America, Capitol Records, Concord Music Group, Tenth Street Entertainment, and many more. OTMG has run online marketing campaigns for Ringo Starr, Mötley Crüe, Carole King, JJ Cale / Eric Clapton, Neil Young, Primus, George Benson / Al Jarreau, Poncho Sanchez, and many more. When not running OTMG, Jason teaches in the Music Business program at Musicians Institute in Hollywood. For more information on Jason or his firm, please log on to www.otmg.net.
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