List of Advergames
Games List (Chronological)
Games by Platform
Games by Product
Games by Brand
Games by Industry
We compiled this list of advergames to make it easier for us to find relevant examples when we present ideas to clients. Since some of these examples may be hard to find, we thought it may be useful to other people too, so we decided to publish the list on our web site. We excluded games that use licenced content (such as the Spiderman games), and games based on toys or physical game brands, such as the LEGO games.
Brand: Budweiser
Product: Beer
Industry: Retail
Genre: Management
Platforms: Arcade
You have to serve customers beer, and retrieve their glasses before they get too grumpy.
The game was very positively received.
The first version was seen as trying to advertise alcohol to minors because it was bought not only by bars as was initially thought. As a result a version featuring Root Beer instead of Budweiser was released the next year.
The game had several reincarnations.
The game was featured in Wreck-It Ralph.
3300 machines of the game was sold.
https://en.wikipedia.org/wiki/Tapper_(video_game)
Play it at Retro Games
http://obsoletegamer.com/wreck-it-ralph-the-backstory-behind-the-classic-tapper-arcade-video-game/
http://thedoteaters.blogspot.com/2011/03/tapper-remake-tapping-retro-love.html
Computer Gazette
Pepsi Invaders
Brand: Coca-Cola
Product: Soft drink
Platforms: Atari 2600
A Space Invaders clone where the aliens are replaced with letters from the word Pepsi.
It was a ROM hack of Space Invaders.
It was only given to about 125 sales executives.
Because it had such a limited release, it is now a collection item worth about 2000 USD.
A further hack of this was made called "Pepsi Wins", where Pepsi strikes back.
https://en.wikipedia.org/wiki/Pepsi_Invaders
http://www.atarimania.com/game-atari-2600-vcs-pepsi-invaders_11875.html
8-Bit Central
Kool-Aid Man
Brand: Kool-Aid
Product: Food
Genre: Platformer/Arcade
Kool-Aid Man for the Atari and Intellivision follows the titular pitcher as he attempts to bounce the evil "Thirsties" out of existence. In the Intellivision version, two children must gather the necessary ingredients from within their house and perform a ritual in which to summon the Kool-Aid Man.
While it was initially available exclusively through mail-order, it was later released through traditional retail outlets.
There were two completely different versions of the game released for different platforms (Atari 2600 and Intellivision).
Both versions were not well received, but the Intellivision was favored.
https://en.wikipedia.org/wiki/Kool-Aid_Man_(video_game)
https://www.wonderweird.net/single-post/2016/10/17/Game-on-Kool-Aid-Man
Tooth Protectors
Brand: Colgate
Product: Hygiene
Genre: Arcade
The gameplay is similar to that of Activision's Kaboom!, in which the player must prevent objects dropping from the top of the screen from reaching the bottom by positioning their character directly under the falling objects.
This was one of the earliest advergames ever released.
The game was never given a traditional retail release, but was instead available exclusively to Johnson & Johnson customers who mailed in proof of purchase stamps to the company.
The game is considered a rare collectible game with copies selling on ebay for up to $350
https://en.wikipedia.org/wiki/Tooth_Protectors
http://www.1morecastle.com/2013/11/tooth-protectors-atari-2600/
Chase the Chuck Wagon
Brand: Purina
Product: Pet Supplies
Genre: Maze
Chase the Chuck Wagon is a maze game. The object of each maze screen is to move Chuckie, the dog, through the mazes of four different designs and escape through the opening directly below the chuckwagon. The player has limited time (60 or 30 seconds depending on the difficulty setting) per maze to accomplish this.
It was only available over mail order.
8-bit central gave the game a 1/5 and described the game as "awful"
https://en.wikipedia.org/wiki/Chase_the_Chuck_Wagon
https://www.youtube.com/watch?v=bbrCVN1Pni0
http://www.8-bitcentral.com/reviews/2600chuckWagon.html
Brand: Lotus
Product: Car
Industry: Auto
Genre: Driving
Platforms: Commodore 64, ZX Spectrum
The object of the game is to prevent a gang of drug smugglers completing a delivery of heroin, by tracking down their cars and destroying them, or ramming them into submission.
The game was very detailed and advanced for its time, featuring car indicator lights, pedestrians, traffic lights, and a view of the car's interior controls.
Turbo Esprit was generally well received by the gaming press, gaining positive reviews from most major gaming magazines.
https://en.wikipedia.org/wiki/Turbo_Esprit
http://www.worldofspectrum.org/infoseekid.cgi?id=0005461
https://www.myabandonware.com/game/turbo-esprit-6g0
Avoid the Noid
Brand: Domino's Pizza
Product: Fast food
Industry: Food Service
Platforms: Commodore 64, DOS
Avoid the Noid that tries to destroy the pizzas that you are trying to deliver.
The Noid is a character developed for Domino's Pizzaa physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less.
The character used the slogan "Avoid the Noid".
The 30 minutes guarantee caused reckless driving by pizza delivery people, and one death, and several lawsuits. Domino's eventually they dropped the guarantee.
There was an incident with a mentally ill person with the surname Noid that thought the ads were a personal attack on him.
The Noid was the antagonist in the video game (from there the name) who destroys pizza.
https://en.wikipedia.org/wiki/Avoid_the_Noid_(video_game)
Honest Gamers
The Internet is in America
Whopper Chase
Brand: Burger King
Platforms: Commodore 64
"Whopper Chase" is a action game released in Spain that was given to customers with the purchase of a Whopper meal.
This was the first of Burger King's advergames
https://www.giantbomb.com/whopper-chase/3030-49497/
https://classicreload.com/c64-whopper-chase.html
Donald Land
Brand: McDonald's
Platforms: NES
Donald Land is a platformer where the player has to defeat enemies while avoiding damage.
The actual Famicom cartridge of the game is fairly rare and its release also predates the more well-known McDonald's game "M.C. Kids".
The game was released exclusively in Japan.
https://www.giantbomb.com/donald-land/3030-27030/
https://en.wikipedia.org/wiki/Donald_Land
https://strategywiki.org/wiki/Donald_Land
Mad Mix Game: The Pepsi Challenge
Brand: Pepsi
The game is a classic Pac-Man style game with many new maps, characters, items and situations. The main character MAD has to go eat all the coconuts that appear along the 15 different levels.
The game came in the form of a cassette tape.
https://es.wikipedia.org/wiki/Mad_Mix_Game
https://www.giantbomb.com/mad-mix-game-the-pepsi-challenge/3030-26010/
https://www.gamespot.com/mad-mix-game-the-pepsi-challenge/
Spot: The Video Game
Brand: 7 Up
Genre: Board Game
Platforms: DOS
In this board game for one or two players, your objective is to occupy as many tiles as possible by placing your pieces on the board.
The game received mixed reviews with some player citing repetitive gameplay.
https://en.wikipedia.org/wiki/Spot:_The_Video_Game
https://www.myabandonware.com/game/spot-10o
Yo! Noid
In this game, Wild Slime-like creatures led by Mr. Green were running amuck around New York City as they cause havoc. The Mayor of the city decided to call the Noid to stop his evil duplicate who is causing all the trouble on the city to save everyone, and get his massive pizza reward.
Copies of the game are available on Ebay, where it is reviewed with 4.9 stars.
Gamespot has mixed reviews, some praising it for being a classic of the time and some panning it for being way too hard
https://en.wikipedia.org/wiki/Yo!_Noid
https://www.gamespot.com/yo-noid/reviews/
https://www.ebay.com/p/Yo-Noid-Nintendo-Entertainment-System-1990/56227371
https://emulatoronline.com/nes-games/yo-noid/
Brand: Chupa Chups
Platforms: PC, Game Boy, Game Gear, Genesis, SNES
The game is a pure platform game, relying on smooth, fast-moving gameplay. Its protagonist is Zool, a gremlin "Ninja of the Nth Dimension" who is forced to land on Earth; in order to gain ninja ranking, he has to pass seven lands, beating a boss at the end of each of them.
Game was released to critical acclaim.
The game was released on 11 different platforms.
https://en.wikipedia.org/wiki/Zool
https://playclassic.games/games/platform-dos-games-online/play-zool-online/
https://www.myabandonware.com/game/zool-1mn
M.C. Kids
Genre: Platforming
Platforms: NES, Game Boy, Commodore 64, Amiga, Atari ST, DOS
Two children named Mack and Mick who venture into the fantasy world of McDonaldland in order to return Ronald McDonald's magical bag which has been stolen by the Hamburglar.
It was very well received by many critics.
The game was compared to Super Mario Bros and even praised for having "some great features that Mario lacks".
https://en.wikipedia.org/wiki/M.C._Kids
http://www.arcadespot.com/game/m-c-kids/
https://www.playretrogames.com/1243-m-c-kids
Global Gladiators
Platforms: Genesis, Master System, Game Gear, Amiga
The player controls Mick or Mack through four worlds: "Slime World", "Mystical Forest", "Toxi-town" and "Arctic World". Each world has several sub-stages where the character must collect a certain number of Golden Arches to advance.
The game is a spiritual successor to the NES game "M.C. Kids", another McDonald's-themed game that also featured Mick and Mack as its playable characters.
The game was very well received and was praised for its excellent platforming.
https://en.wikipedia.org/wiki/Global_Gladiators
https://www.youtube.com/watch?v=WWp_1UQtn5s
https://mcdonalds.fandom.com/wiki/Global_Gladiators
Chester Cheetah: Too Cool to Fool
Brand: Cheetos
Platforms: SNES, Sega Genesis
Chester Cheetah, who is held against his will in Four Corners Zoo by a person named Mean Eugene. To complete a level, the player must collect a piece of Chester's motorcycle located somewhere in the level and then go to the level's exit with said piece.
The game was well received, Electronic Games gave the SNES version a 82/100 and Consoles+ Magazine gave it a 77/100.
https://www.somethingawful.com/rom-pit/chester-cheetah-too/
https://en.wikipedia.org/wiki/Chester_Cheetah#2003%E2%80%9308:_Jump_to_CGI
https://tvtropes.org/pmwiki/pmwiki.php/VideoGame/ChesterCheetahTooCoolToFool
Chester Cheetah: Wild Wild Quest
Platforms: Sega Genesis, SNES, NES
Chester Cheetah escaped captivity at the zoo and was cruising down the road on his awesome motorcycle following his map to Hip City. Suddenly, Mean Eugene stole his map, ripped it to pieces, and scattered them across the United States. He needs to recover all the pieces by travelling the breadth of the continent, avoiding Mean Eugene all the while.
The game wall very well received, Electronic Gaming Monthly gave it an average rating of 7.75/10. Praised for its great animations and level variety.
This was a sequel to the first Chester Cheetah game.
https://www.giantbomb.com/chester-cheetah-wild-wild-quest/3030-6278/
https://gamefaqs.gamespot.com/genesis/586104-chester-cheetah-wild-wild-quest
Spot in the Cool Adventures
Platforms: Game Boy
A port of the McDonald's game M.C. Kids where the player art was changed to the new 7 Up mascot, Cool Spot.
The game was almost identical in every aspect to its original game. Having minor identifying art details changed from advertising McDonald's to Cool Spot.
The game got mixed reviews. Play Time gave it a 61/100 and Mega fun gave it a 45/100.
https://en.wikipedia.org/wiki/Spot:_The_Cool_Adventure
https://tcrf.net/Spot:_The_Cool_Adventure
https://www.mobygames.com/game/spot-the-cool-adventure
Brand: Quavers
Platforms: PC, Amiga, SNES, Atari ST
The Quavers mascot, a character named Colin Curly, has lost his packets of Quavers down an ant hill. The player controls an ant called G.I. Ant, who has to return Colin's favorite snack by pushing over a number of dominoes.
The game is currently available on steam.
The game has good reviews on steam, with many praising the game for its design and game play.
In 1993 Dragon magazine gave it a 5/5
https://www.giantbomb.com/pushover/3030-16767/
https://en.wikipedia.org/wiki/Pushover_(video_game)
https://store.steampowered.com/app/814650/Pushover/
Harald HÃ¥rdtand: Kampen om de rene tÃ¦nder
Platforms: Commodore 64, DOS, Amiga
The player must destroy the bacteria that aim to rot the teeth and repair any teeth that have been damaged.
The game has gotten some good reviews. My Abandonware has rated this game 4.3/5 and is quite fun to play.
The game featured multiple boss battles.
https://www.myabandonware.com/game/harald-hardtand-kampen-om-de-rene-taender-1f8
https://www.myabandonware.com/game/harald-hardtand-kampen-om-de-rene-taender-1f8/play-1f8
Jaguar XJ220
Brand: Jaguar
Genre: Racing
Platforms: Amiga, Sega CD
Players face off against rivals from Porsche, Ferrari, and other cars, To win the championship, the player races through 32 different tracks and 12 countries. The game also gives players the ability to design their own tracks, and offers a two-player split-screen.
Jaguar XJ220 received good reviews. Amiga Action rated the game 98% and praised the intuitive gameplay and the inclusion of a track editor.
https://www.roadandtrack.com/car-culture/entertainment/a19421778/jaguar-xj220-video-game/
https://en.wikipedia.org/wiki/Jaguar_XJ220_(video_game)
https://segaretro.org/Jaguar_XJ220
Cool Spot
Platforms: Mega Drive, Game Gear, Amiga, SNES, Game Boy, DOS
This game follows Cool Spot whose goal is to explore each level and collect the red dots scattered throughout. Once the player has collected enough, he'll be able to clear the level by finding a cage with an ally character trapped inside, and breaking it.
Cool Spot was ranked 88th on Complex's 'Best Super Nintendo Games of all Time list.
The game was praised for being a "pretty enjoyable platformer".
https://en.wikipedia.org/wiki/Cool_Spot
http://www.arcadespot.com/game/cool-spot/
https://segaretro.org/Cool_Spot
McDonald's Treasure Land Adventure
Product: Resourant
Platforms: Sega Genesis
You have to help Ronald McDonald find the four pieces of his treasure map. The game consists of four stages: "Magical Forest", "Magical Town", "Magical Sea", and "Magical Moon". Each consists of a platforming sequence, a boss fight, and a story-related sequence. Important to each stage is the collection of Magical Jewels and gold bars, the former of which are needed for advancement, and the latter of which can be used to buy items.
It was received with mixed reviews.
Japanese gaming magazine Weekly Famitsu gave it a 25/40
https://en.wikipedia.org/wiki/McDonald's_Treasure_Land_Adventure
https://segaretro.org/McDonald%27s_Treasure_Land_Adventure
https://www.amazon.com/McDonalds-Treasure-Land-Adventure-Sega-Genesis/dp/B000035XJU
Platforms: Sega Mega Drive
Developed by Teeny Weeny Games and set to be published by Kaneko USA in 1993. Not much is known about this title.
The game was never released. It was canceled after being finished because of Fido Dido's replacement as mascot for 7 Up (the replacement being Cool Spot). Despite this a ROM can still be found online.
The developer was reportedly working on a completely different SNES version. This game was not released in any shape or form.
https://lostmediaarchive.fandom.com/wiki/Fido_Dido_(Unreleased_1993_SNES/Sega_Genesis_Game)
https://segaretro.org/Fido_Dido
Coca-Cola Kid
Platforms: Game Gear
The game uses timed platform game sequences. Power-ups include the Coca-Cola soft drink that helps restore health and the coins that helps the player buy items between stages.
The game released exclusively in Japan
The game was quite well received
https://en.wikipedia.org/wiki/Coca-Cola_Kid_(video_game)
https://segaretro.org/Sassou_Shounen_Eiyuuden_Coca-Cola_Kid
https://www.mobygames.com/game/coca-cola-kid
Ford Simulator 5.0
Brand: Ford
You can pick from a selection of Ford cars and drive to Lake Wakatonka. Your goal is to try not to crash.
According to 17 votes on myabandonware.com the game has a rating of 4.3/5
https://www.myabandonware.com/game/ford-simulator-5-0-28x
https://classicreload.com/ford-simulator-50.html
Super Dany
Brand: Danone
Platforms: SNES
The game features Dany and his three friends as they get warped into a TV world and become superheroes in the process. The fourth friend is kidnapped, and the other three have to rescue him. Dany has the power to shoot a laser, which eliminates bad guys, while his two friends can vault over gaps and crawl into small spaces, respectively.
The game was exclusively released in France.
The game's characters are based on the mascot for French food corporation Danone (known as "The Dannon Company" in the US).
It was poorly received, being criticized for being just a "amateurish game slapped together to take advantage of a license".
https://www.giantbomb.com/super-dany/3030-50902/
https://fr.wikipedia.org/wiki/Super_Dany
https://skirmishfrogs.com/2016/11/18/super-dany/
Tony & Friends in Kellogg's Land
Brand: Kellogg's
Platforms: Commodore Amiga, DOS
You play Tony the Tiger who must journey across Kellogg's lands to meet some friends.
The game was exclusively released in Germany
It was regarded as a "decent clone of Super Mario Brothers"
https://strategywiki.org/wiki/Tony_and_Friends_in_Kellogg%27s_Land
https://www.old-games.com/download/3018/tony-and-friends-in-kellogg
https://classicreload.com/dosx-tony-and-friends-in-kelloggs-land.html
Bi-Fi 2: Action in Hollywood
Brand: Bi-Fi
Players take the role of Lukas, jobbing as a bike courier during the summer school break. One day he has to deliver the script for the new Bi-Fi commercial to the film studios. Suddenly he finds himself in a crime scene. The studio boss has been kidnapped, the spot production is being sabotaged and he is to solve the mystery.
The game was released in Germany to very good reviews.
It has been praised for its satirical take on Hollywood movies.
Many players described it as one of the best advergames they have played.
https://www.mobygames.com/game/dos/bi-fi-roll-action-in-hollywood
https://werbespiel.blogspot.com/2010/09/bifi-2-action-in-hollywood.html
https://www.emuparadise.me/Amiga_ROMs/Bi-Fi_II_-_Action_in_Hollywood/5614
Captain Zins
Brand: Dresdner Bank
Product: Services
You play as an average computer kid: young, gifted and glued to the screen. A nice, but rather crazy scientist asks you to be transferred into a computer, become some sort of hero software and fight the evil Mr. Money.
The game was released exclusively in Germany.
It got mixed reviews. PC Joker gave it a 72/100.
The game was a comic style point-and-click adventure game, a trend that was popular at the time among PC users.
https://www.mobygames.com/game/captain-zins
https://werbespiel.blogspot.com/2010/08/captain-zins.html
https://www.igdb.com/games/captain-zins/presskit
Bubba 'n' Stix
Brand: Bubblicious
Platforms: Sega Mega Drive, Amiga
The player controls Bubba, a redneck character, who is accompanied by a sentient stick named Stix. Stix can be used in various ways to help Bubba defeat enemies and get past obstacles: for instance, Stix can be thrust into a hole in the side of a platform so that Bubba can climb higher.
The game received some good reviews, Electronic Gaming Monthly game it a 6.75/10
It was praised for its original gameplay concepts and challenging puzzles.
https://en.wikipedia.org/wiki/Bubba_'n'_Stix
https://www.somethingawful.com/rom-pit/bubba-n-stix/
https://classicreload.com/genesis-bubba-n-stix.html
Platforms: Sega Genesis, Sega Saturn, PlayStation
The central character in the game is "Spot". Spot has become trapped in a movie projector. As he jumps from film to film, he encounters many classic film genres; these make up the various levels of the game.
On the Genesis version, Electronic Gaming Monthly's reviewers were impressed with the graphics and level design.
The PlayStation and Saturn versions received more uniformly negative reviews
https://en.wikipedia.org/wiki/Spot_Goes_To_Hollywood
https://web.archive.org/web/20080309141058/http://www.eurocom.co.uk/index.php/video-games/spot-goes-to-hollywood
https://www.mobygames.com/game/spot-goes-to-hollywood
Kyle Petty's No Fear Racing
Brand: No Fear
Product: Clothing
This is a typical racing game for one or two players. The object in the game is to get as to close to first place as possible by the end of the race. During the "Season" mode, the player must score points in order to remain in the competition.
The game got mixed reviews on release.
Reviewers of Electronic Gaming Monthly gave the game scores of 5 and 6 out of 10, criticizing it as having a poor frame rate and boring track designs.
Next Generation reviewed the game, rating it two stars out of five, and stated that "After about three races, this game is old fast.
https://en.wikipedia.org/wiki/Kyle_Petty%27s_No_Fear_Racing
https://gamicus.gamepedia.com/Kyle_Petty%27s_No_Fear_Racing
https://gamefaqs.gamespot.com/snes/588535-kyle-pettys-no-fear-racing/faqs/51344
Chex Quest
Brand: Chex Cereal
Genre: First Person Shooter
The game is played in a first person perspective with the player character navigating through quasi-3D environments while enemies attempt to attack and immobilize the player.
It was the first video game ever to be distributed via cereal box as a prize.
The game was made on the same engine as DOOM.
The game was developed on a $500,000 budget.
In total 42 million copies were distributed.
https://en.wikipedia.org/wiki/Chex_Quest
https://doomwiki.org/wiki/Chex_Quest
https://www.polygon.com/2019/2/25/18239659/chex-quest-hd-trailer
Brand: Ralph Lauren
Product: Cologne
The game was planned for a campaign that was cancelled, and there was no official release of the game.
A prototype of the game was released in 1996, and again in 2002.
The game was created by Carol Shaw who is said to be the first female game designer.
It was released in 2002 by Cassidy Nolen during the PhillyClassic 3 game convention.
https://www.giantbomb.com/polo/3030-7412/
S40 Racing
Brand: Volvo
The game was made as a promotion for Volvo and their S40 and during the fall 1997 it was shown at all large car exhibitions. It only has one car and two tracks (one being the Nolby Hills racetrack).
The game was completed in less than 45 days.
The game was developed by DICE, who are best known for making the Battlefield games.
The game sold 16,000 copies through Volvo dealers in Sweden.
https://en.wikipedia.org/wiki/S40_Racing
https://www.giantbomb.com/s40-racing/3030-9079/
The Walt Disney World Explorer
Brand: Walt Disney
Product: Entertainment
Genre: Point-and-click
The game focuses on the Walt Disney World Resort near Orlando, Florida, and consists of virtual tours, trivia and slideshows of the resort's parks, attractions and hotels. Various minigames are also built into the application, such as a quiz that allows users to test their knowledge of the resort, and a game which involves finding Hidden Mickeys.
The product was meant as more of a guide than a game.
Steve Daly of Entertainment Weekly gave the game a "C" grade.
https://en.wikipedia.org/wiki/The_Walt_Disney_World_Explorer
https://pcgamingwiki.com/wiki/The_Walt_Disney_World_Explorer
Little Caesars Fractions Pizza
Brand: Little Caesars
Genre: Action, Educational
This game aimed to teach children about mathematical fractions using pizzas.
https://www.mobygames.com/game/little-caesars-fractions-pizza
https://games.multimedia.cx/little-caesars-fractions-pizza/
Pepsiman
Platforms: PlayStation
The Japanese mascot for Pepsi Pepsiman, runs through various environments refilling a Pepsi vending machine in San Francisco, re-hydrating some New-Yorkers on top of a burning building and some people from a plane crash in Texas, and preventing disaster in Pepsi City.
The game was developed on a low budget.
The game featured video cutscenes in order to save money.
The game was poorly received.
https://en.wikipedia.org/wiki/Pepsiman_(video_game)
http://www.arcadespot.com/game/pepsiman/
https://www.youtube.com/watch?v=VdVP2XxV3QU
Mission Kellogg's
A platforming advergame starring Tony the Tiger, Dig'Em Frog and Coco the Monkey. The game was only available from cereal boxes.
In the UK this game was known as "Mission Nutrition" due to british advertising laws.
The game came on a CD inside of cereal boxes.
Generally described as being an "awful game", packed with terrible controls, a sickening parallax effect on the background and some questionable artistic choices.
https://www.igdb.com/games/mission-kelloggs
https://www.rockpapershotgun.com/2018/03/15/have-you-played-mission-nutrition/
https://www.youtube.com/watch?v=c9HwqvivoqY
Brand: Porsche
Platforms: PlayStation, PC, Game Boy Advance
The premise of the game remains largely the same compared to previous games in the series: driving and racing sports cars. However, the game only offers Porsches.
The game was well received getting a 84% on Metacritic
The game sold 340,000 copies grossing $6.3 million by August 2006.
https://en.wikipedia.org/wiki/Need_for_Speed:_Porsche_Unleashed
https://www.myabandonware.com/game/need-for-speed-porsche-unleashed-bg9
https://www.rockpapershotgun.com/2015/11/20/need-for-speed-porsche-unleashed-retrospective/
Taco Bell: Tasty Temple Challenge
Brand: Taco Bell
In this game you take on the role of Baja Bill and adventurer as he explores a stone temple that has creatures like spiders and stuff. To stay alive there is a Taco Bell on the floor of the temple. The levels are somewhat like doom mixed with tomb raider. A crazy game that takes product placement to a whole new level.
This game is most popular today in the speedrun community.
Inspired by other dungeon crawler "Doom clones" of the era.
https://classicreload.com/taco-bell-tasty-temple-challenge.html
https://www.giantbomb.com/taco-bell-tasty-temple-challenge/3030-9319/
https://www.youtube.com/watch?v=lNYrIvee6N0
M&M's: The Lost Formulas
Brand: M&M's
Genre: Educational
Platforms: Macintosh, Windows
There are three zones on each level: the start zone, math zone, and the end zone. There is an additional bonus zone at the end of both the start and end zones if all three pieces of the secret formula are collected, with level 1 and the end zone to level 8 being the only exceptions.
It was the first of 8 m&m's games.
Reception was mixed, it was criticized for promoting candy and was praised for being generally fun.
https://en.wikipedia.org/wiki/List_of_M%26M%27s_video_games
https://www.old-games.com/download/9041/m-m-s-the-lost
https://www.giantbomb.com/mms-the-lost-formulas/3030-24610/
M&M's Minis Madness
Platforms: Game Boy Color
The Minis have escaped and are wreaking havoc on the M&M factory. It is up to four intrepid heroes Red, Green, Yellow, and Blue to capture the Minis and return the factory to normal.
Not very well received, IGN gave it a 4/10
https://www.ign.com/games/mms-mini-madness
https://www.giantbomb.com/mms-minis-madness/3030-38118/
Cheerios Play Time
Brand: Cheerios
Genre: Puzzle
Cheerios Playtime presents the player with a set of activities which bolster logic and early learning skills. Children will be able to help out on the farm and within the factory using a friendly point-and-click interface as they follow the creation of one of the most beloved cereals.
Published by Simon & Schuster, who also helped in the production of Darkened Skye, EVE Online, several licensed Stark Trek games and other licensed games.
https://www.mobygames.com/game/cheerios-play-time
https://gamefaqs.gamespot.com/pc/625220-cheerios-play-time
https://www.giantbomb.com/cheerios-play-time/3030-165/
Tech Deck Skateboarding
Brand: Tech Deck
Product: Toys
You play as a thumb on a skateboard skating around a skate park, perform tricks and get enough score to beat the levels and challenges.
Poorly received, IGN has labeled this game as "extremely bad".
Inspired by the Tony Hawk Pro Skater games.
There is a modern mobile game of the same name.
https://www.ign.com/articles/2001/04/04/tech-deck-skateboarding
https://www.giantbomb.com/tech-deck-skateboarding/3030-18636/
https://www.youtube.com/watch?v=7RJiSD9Utwk
M&M's Shell Shocked
Product: Sweets
This game is very similar to M&M's: The Lost Formulas except there is not a Math Zone
Poorly received, GameFAQs described it as "A poor quality version of Crash Bandicoot".
It was praised for it's humorous story.
https://www.giantbomb.com/mms-shell-shocked/3030-22905/
https://gamefaqs.gamespot.com/ps/562706-mms-shell-shocked/reviews/125765
M&M's Blast!
Platforms: Game Boy Advance
A party game with 4 maps and 4 characters. The characters take turns moving around a board. The goal is to reach the end of the board with the most minis.
Relatively well received getting a 3.95/5 on Game Spot.
It is said to be one of the shortest puzzle games on the Game Boy Advance.
{https://mms.fandom.com/wiki/M%26M%27s_Blast} !
https://gamefaqs.gamespot.com/gba/567503-mms-blast
https://www.youtube.com/watch?v=zY8tu4bEr4I
Product: Sports Apparel
Maintain control of the ball and fight ninjas together with two characters (that represent professional football players).
The game featured 9 playable characters based on professional footballers.
The game was poorly recieved, gamespot gave it a 0.5/5 and described it as unplayable.
https://www.giantbomb.com/the-mission/3030-8558/
https://gamefaqs.gamespot.com/ps/580468-the-mission/reviews/25108
https://www.mobygames.com/game/mission
America's Army
Brand: United States Army
Product: Army Recruiting
Genre: FPS
The game is branded as a strategic communication device, designed to allow Americans to virtually explore the Army at their own pace and according to their interests to determine if soldiering matches their needs, interests and abilities.
The game was first developed by Colonel Wardynski who recognized that a video game might be helpful to army recruits.
The game was praised by multiple game reviewers, getting a 82% on metacritic. Winning multiple award and 5 world records. Won many game awards and countless other nominations.
It has been criticized as being propaganda by some outlets.
https://en.wikipedia.org/wiki/America%27s_Army
https://www.giantbomb.com/americas-army/3025-816/games/
https://www.americasarmy.com/
Hooters Road Trip
Brand: Hooters
Platforms: PC, PlayStation
Drive around and reach different Hooters locations.
Hooters Road Trip received unfavorable reviews from multiple review sites. 2.5/10 acording to GameSopot.
https://www.badgamehalloffame.com/blog/hooters-road-trip/
https://www.gamespot.com/reviews/hooters-road-trip-review/1900-2860710/
https://en.wikipedia.org/wiki/Hooters_Road_Trip
Darkened Skye
Brand: Skittles
Genre: Action-Adventure
Platforms: PC, Game Cube
You play as a young woman named Skye who lives in a fantasy realm searching for her mother. She does not use firearms, but can perform magic using Skittles candies, as well as use her staff as a melee weapon, though it also becomes an energy weapon when used in conjunction with the Skittles
The game received mixed reviews according to Metacritic.
The game was originally planned for M&M's, but the idea was then sold to Skittles instead.
https://en.wikipedia.org/wiki/Darkened_Skye
https://www.metacritic.com/game/gamecube/darkened-skye
https://tvtropes.org/pmwiki/pmwiki.php/VideoGame/DarkenedSkye
https://www.giantbomb.com/darkened-skye/3030-2329/
Product: Shoes
Genre: Point and Click
This short story flash game was a point and click puzzle game.
The game featured NBA player Vince
https://amanita-design.net/rocketman/
https://www.giantbomb.com/rocketman/3030-58337/
The Quest For The Rest
Brand: The Polyphonic Spree
Product: Music
Discover 3 different scenes where you can click to discover the world around you.
The game featured music from TPS's album "Together We're Heavy"
https://amanita-design.net/games/the-quest-for-the-rest.html
https://amanita-design.net/thequestfortherest/
Navy Training Exercise: Strike and Retrieve
Brand: United States Navy
Product: Navy Recruiting
Navy Training Exercise: Strike and Retrieve is a first-person shooter designed to build more interest in the United States Navy. The game places the player on a top secret mission to recover the Gorgon Box located inside a downed, unmanned spy plane.
This game was inspired by the success of America's Army
At its peak this game reached 3.5 million active players
https://www.mobygames.com/game/navy-training-exercise-strike-and-retrieve-/
https://www.metacritic.com/game/pc/navy-training-exercise-nte-strike-retrieve
https://www.eurogamer.net/games/navy-training-exercise-nte-strike-retrieve
Mojo Master
Brand: Axe Body Spray
In Mojo Master, you have to use special moves to seduce girls. As the game progresses, girls get a lot tougher to attract; the goal is to win over all 100 girls.
The reception of the game was quite poor. Gamespot gave it a 2/5.
It was perceived as creepy and weird by most media outlets.
https://www.unileverusa.com/news/press-releases/2005/mojo-master-the-first-virtual-fantasy-game-of-seduction.html
https://gamefaqs.gamespot.com/pc/929608-mojo-master/reviews/92268
https://www.ypulse.com/post/view/is-axes-mojo-master-the-new-leisure-suit-larry
Sneak King
Genre: Stealth
Platforms: Xbox, Xbox 360
Use stealth to deliver burgers to hungry people.
Sold for $3.99.
Reviewed by game press as "average".
More than 2,000,000 copies sold.
In top-ten best selling games of 2006.
Time spent in the game equates to more than 1.4 billion 30-second commercials.
Key part of increasing sales by 40%.
Possibly has cult status; people still write about the game today.
Weird, humorous, creepy.
https://en.wikipedia.org/wiki/Sneak_King
Press (Recent)
Geek.com
Big Bumpin'
A bumper-cars game where where players are pitted against each other in different arenas. The goal is to crash into other players to inflict damage until only one remains.
The game could be purchased at any Burger King restaurant with each meal.
The game was quite well received. Getting a 7/10 on GameSpot and a 7/10 on IGN
https://en.wikipedia.org/wiki/Big_Bumpin%27
https://www.ign.com/articles/2006/11/17/big-bumpin-review
https://www.metacritic.com/game/xbox-360/big-bumpin
PocketBike Racer
Race your friends on tiny pocket bikes.
Players can choose one of five tracks to race on: a Burger King restaurant parking lot, a construction site, a neighborhood, the King's garden or the fabled Fantasy Ranch set. The game can be played solo, with up to four players in split-screen set-up.
Like the other 2006 Burger King games, this one could be purchased with every Burger King meal + $3.99 USD.
It had a mixed reception, X-Play gave it a W.
The game sold 2.7 million copies.
https://en.wikipedia.org/wiki/PocketBike_Racer
https://www.metacritic.com/game/xbox-360/pocketbike-racer
https://www.ign.com/articles/2006/11/18/pocketbike-racer-review
Gameplay consists of racing through U-shaped tube racing tracks while picking up coins. The tracks are populated by abstract enemies such as MP3 players, flaming wheels with deadly trails of fire, and odd motorcycle racers.
The game was met with largely negative reviews. It has a score of 20% on GameRankings and 17 out of 100 from Metacritic, the lowest ranked Xbox 360 game on the entire site.
Mike Flacy of Video Game Talk wrote "As the title is completely free, you should ask yourself different questions related to value. For instance, 'Is the title worth the 17.5 seconds it will take to download it?'".
In Games Radar's review of Yaris, Greg Sewart said "Unfortunately, there are actually no redeeming qualities to Yaris.'
https://en.wikipedia.org/wiki/Yaris_(video_game)
https://www.metacritic.com/game/xbox-360/yaris
https://www.giantbomb.com/yaris/3030-2549/
M&M's: Break' Em
You play as the Red M&M and try to stop Mr. Runch, a rotten and dangerous peanut, fiercely determined on being one of the M&Ms.
Mixed reviews, IGN gave it a 5/10, it was criticized for being "unpolished"
Copies are still sold on Amazon for $20 USD
https://en.wikipedia.org/wiki/M%26M%27s_Break%27_Em
https://www.ign.com/articles/2007/05/17/mms-break-em-review
M&M's Kart Racing
Platforms: Wii, Nintendo DS
M&M's Kart Racing is a kart racing game in which you control one of the selectable characters who race in karts in different race tracks that vary in shape and theme.
The game was critically panned upon release and has been cited to be one of the worst video games of all time.
The game was awarded the lowest-rated kart game by Guinness World Records Gamer's Edition 2011.
https://en.wikipedia.org/wiki/M%26M%27s_Kart_Racing
https://www.youtube.com/watch?v=82ZgQJDkQ5c
https://www.ign.com/articles/2008/03/03/mms-kart-racing-review-2
https://thegamereviews.fandom.com/wiki/M%26M%27s_Kart_Racing
Brand: Doritos
Crash Course is a 2.5D side scrolling platformer game. Inspired by Japanese games shows such as
Sasukel
Ninja Warrior and the Western game show Wipeout.
The game was downloaded from the Xbox Live Arcade 1.4 million times.
The game has spawned 2 sequels: Crash Course 2 and Crash Course Go!
The game is still available today.
https://en.wikipedia.org/wiki/Doritos_Crash_Course
https://www.microsoft.com/en-us/p/doritos-crash-course/bwmzdggj19vg?activetab=pivot:overviewtab
In Dash of Destruction, there are two modes of gameplay, both occurring on the same city maps. In one mode you play as a Doritos delivery truck. You race around town delivering Doritos. In the second mode, the player takes the role of a Tyrannosaurus Rex and must eat a certain number of delivery trucks before the trucks make a certain number of deliveries.
The game was available for free on the Xbox Live Arcade
The game has been described as "fun and a bit corny"
https://en.wikipedia.org/wiki/Dash_of_Destruction
https://xbox.fandom.com/wiki/Doritos_Dash_of_Destruction
https://www.trueachievements.com/viewcomment.aspx?commentid=86608
https://www.giantbomb.com/dash-of-destruction/3030-24825/
DQ Tycoon
Brand: Dairy Queen
Be the manager of your very own Dairy Queen! DQ Tycoon serves up Dilly Bars Blizzard Treats and all the rest of your favorite DQ Treats.
The game was in some cases included in Scholastics book flyers that were handed out in elementary schools.
https://kotaku.com/dq-tycoon-live-the-dream-5046641
https://www.giantbomb.com/dq-tycoon/3030-23741/
The Sims 2: IKEA Home Stuff
Brand: Ikea
Product: Furniture
The Sims 2: IKEA Home Stuff is actually an expansion for the game "The Sims 2." It includes everything from counches to plants and pillows.
The expansion was poorly received. Gamesradar game summed up the game by saying "Kill Me Now" and giving it a 1.5/5.
https://sims.fandom.com/wiki/The_Sims_2:_IKEA_Home_Stuff
https://www.giantbomb.com/the-sims-2-ikea-home-stuff/3030-22706/
https://www.gamesradar.com/the-sims-2-ikea-home-stuff-review/
M&M's Adventure
Platforms: Wii, Nintendo DS, PlayStation 2
Your favorite colorful candy characters are back in their first free-roaming adventure!
The PlayStation 2 version was never released.
Most reviewers described it as a "waste of money" and recommended spending the money instead on some actual m&m's.
https://mms.fandom.com/wiki/M%26M%27s_Adventure
https://www.metacritic.com/game/wii/mms-adventure
https://www.giantbomb.com/mms-adventure/3030-25837/
Volvo: The Game
A free racing simulator game where players can race Volvo cars around a track.
The game is relatively well received being praised for it's surprisingly good quality for being a free game.
According to Volvo the game managed to "surpass all expectations" and "succeeded both in renewing our brand name and in reaching out with our new S60 model by far beyond our regular customer groups"
https://www.media.volvocars.com/global/en-gb/media/pressreleases/31286
https://www.giantbomb.com/volvo-the-game/3030-26011/
https://www.malavida.com/en/soft/volvo-the-game/#gref
Jelly Belly: Ballistic Beans
Brand: Jelly Belly
Platforms: Nintendo Wii, Nintendo DS
A fast-paced arcade style game of skill, Jelly Belly Ballistic Beans! combines simple but highly addictive gameplay with a world-recognized license to provide a gaming experience that will appeal to casual players as well as seasoned veterans.
Got positive reviews, getting a 3.5/5 by Honest Gamers.
http://www.honestgamers.com/12165/wii/jelly-belly-ballistic-beans/review.html
https://www.metacritic.com/game/wii/jelly-belly-ballistic-beans
https://www.metacritic.com/game/ds/jelly-belly-ballistic-beans
Relapse: Resistance
Brand: Eminem
Platforms: iOS
A zombie beat-em-up where the player has to survive hoards of zombies.
The game was a promotional tool for Eminem's upcoming 3 A.M album.
The style came from the music video for the single of the same name.
https://www.ign.com/articles/2009/05/07/eminems-iphone-game
https://www.giantbomb.com/relapse-resistance/3030-26346/
M&M's Beach Party
Genre: Party
Platforms: Wii
Get on your feet and compete in six physically challenging games like "Kayak Race", "Mr. Runch Slam", and "Skee-Ball".
Terrible reviews, described as a "collection of games to avoid" by GameZone.
This game was the last of the M&M's games.
https://www.metacritic.com/game/wii/mms-beach-party
https://www.giantbomb.com/mms-beach-party/3030-24611/
Coca-Cola Happiness Factory â€” Mortar Men
Platforms: iPhone and iPod Touch
https://www.giantbomb.com/coca-cola-happiness-factory-mortar-men/3030-27656/
The Happiness Factory was a big campaign that ran from 2006 to 2016.
The campaign included a bunch of ads (including one that was produced as a short film), micro-sites, music, flash games, and this game.
Before the movie there was an interactive cinema game.
As part of the campaign there was also a partnership with Xbox where players could get Xbox loyalty points.
https://starlightrunner.com/portfolio-items/happiness-factory/
The interactive cinema game (video)
Barclaycard Waterslide Extreme
Brand: Barclay Bank
Product: Financial Services
Genre: Action, Arcade
Platforms: Mobile
Race against real riders in player vs. player "Downhill" action, or line up tricks in "Slopestyle" competitions.
The game has a 4.5/5 ratring on Google's Play Store
https://www.redbull.com/us-en/bike-unchained2-preview
The game is built upon the highly successful Barclaycard "Waterslide" TV campaign within the mobile space to promote Barclaycard's contactless payment card technology. This game has you sliding down a floating water slide, collect gems and avoid crabs to try and get a high score.
To this day it is probably the most downloaded branded game in history.
It has reached 55,000,000 downloads since launch.
Was the #1 app globally in the iTunes store for 2 weeks.
https://play.google.com/store/apps/details?id=com.redbull.bike2
http://www.proelios.com/case_study/barclaycard-waterslide-extreme/
https://mashable.com/2010/10/06/branded-mobile-apps/
https://www.campaignlive.co.uk/article/barclaycard-waterslide-becomes-popular-branded-iphone-app/923836
Questionaut
Brand: BBC
Genre: Point and Click, Quiz
Journey through strange worlds and test your knowledge of English, Maths and Science on this magical mission to recover your friend's hat.
This game was nominated for a British Academy Award
It won the 2009 Mochis Award for Best Game Art
https://amanita-design.net/games/questionaut.html
https://amanita-design.net/questionaut/
Adidas ZX Runner
This vector style game had players running and jumping over neon obstacles and gaining score.
The game was shipped in USB sticks placed inside Adidas ZX Runner shoe boxes.
https://solecollector.com/news/2010/02/adidas-zx-500-zx-runner-video-game
Knutselwereld
Brand: Pritt
Product: Glue Sticks
Genre: Social
Pritt Knutselwereld is an online world with unique look and feel, in which kids can start making fun paper craft art with a virtual scissors and glue.
Its goal was to get children more interested in crafting and tinkering.
Its main goal was to make Pritt more relevant for children.
It was a "crafted digital art platform" for children.
Grew from 12,000 new players after it's first week to over 125,000 after it's second month.
Won the 2009 Dutch Game Awards for best advergame.
http://www.brandnewgame.com/2010/11/pritt-stick-knutselwereld-best-dutch-advergame-2010/
https://www.stefanmensen.nl/uncategorized/pritt-knutselwereld/
http://www.lindakentie.com/wordpress/pritt-knutselwereld/
Red Bull Augmented Racing
Brand: Red Bull
Product: Energy Drink
Players could use their phone's camera to scan cans of redbull that would then be used to map out their positions and generate a virtual race track that players could then race in.
It was part of a celebration of Sebastian Vettel's championship win, making him the youngest F1 world champion in the world.
There was a "reloaded" version of the game that included known F1 tracks.
Users could also scan Red Bull cans to unlock game items.
Users could download and share their custom tracks.
The game was made using the Unity engine.
http://www.qrcodepress.com/cool-new-red-bull-augmented-reality-app-released/851115/
https://thenextweb.com/socialmedia/2011/03/23/red-bulls-new-augmented-reality-racing-app-also-boosts-sales/
https://connect.unity.com/p/red-bull-augmented-racing-reloaded
Magnum Pleasure Hunt
Brand: Magnum Ice Cream
Product: Ice Cream
The game consisted of a treasure hunt across multiple websites where the player would navigate collecting bonbons until they finally arrived at the Magnum website.
The game was embedded in multiple websites such as Samsung, Dove, Spotify and more.
The idea is that people randomly browsing the internet would run into one of these pleasure hunt starting points and would travel from whatever website they were visiting at the time to the promotional page for Magnum.
http://gamesandnarrative.net/magnum-pleasure-hunt-advergames-and-narrative/
https://adage.com/creativity/work/25th-birthday-pleasure-hunt/34718
https://www.youtube.com/watch?v=gEDSAnU5rM4
Red Bull Formula Face
A racing game where the only controller you need is your face.
Was a Webby Award Nominee for 2012
Won the Shortlist Tomorrow Award 2011
Was the first online racing game with face tracking
https://www.behance.net/gallery/3781926/Red-Bull-Formula-Face
https://adage.com/creativity/work/magnum-pleasure-hunt-2/27008
https://www.youtube.com/watch?v=mkCKTrcmka8
NikeFuel Missions
Product: NikeFuel
Genre: Exercise
Platforms: Mobile, Kinect, iPod nano, FuelBand, SportWatch GPS, SportBand
This is a game designed to make exercising more fun and to run on Nike's exercise devices.
NikeFuel is a credit system; players can earn NikeFuel by doing physical activity.
There are also timed levels that feature real athletes giving advice on how best to complete the level.
https://news.nike.com/news/nike-launches-first-game-powered-by-nike-and-everyday-movement
https://www.theverge.com/2012/12/18/3780898/nikefuel-missions-exercise-game
https://digitalsport.co/nike-takes-gamification-to-the-next-level-with-nikefuel-missions
https://gizmodo.com/go-on-a-mission-with-your-nike-fuelband-wait-what-5969445
Magnum Pleasure Hunt 2
Similarly to the first game this one had the player collect bonbons but instead of traveling to different websites the game would take the player to different places in the world.
The game featured many different game genres such as platforming, running and a Frogger-like game.
The game was also supported by Bing, Bulgari, KLM, Fasano Hotel.
The game featured cities such as New York, Paris, Rio de Janeiro.
https://thefwa.com/cases/magnum-pleasure-hunt-2
http://www.digitalbuzzblog.com/magnum-pleasure-hunt-2-advergame/
Brisksaber
Brand: Brisk
Brisksaber allows battles as Yoda, Darth Maul and many other characters from the new 3D version of Star Wars: Episode I The Phantom Menace. Brisksaber has a blend of both 2D and 3D elements and has the option for players to choose the Light Side or the Dark Side. Unlocking new characters or objects require codes found under the caps of specially marked packs of Brisk 1-Liter Iced Tea.
The game is no longer active on Google Play
It was downloaded over 500 thousand times
It had a rating of 4.24/5 on Google Play
The game was last updated on 2014 but this was not published
https://starwars.fandom.com/wiki/Brisksaber
https://www.appbrain.com/app/brisksaber/com.mekanism.brisksaber
Feel the thrill of Tech Deck fingerboards on your mobile device in this cutting-edge free-to-play skating game.
Good reviews on Google's Play Store with a 4/5.
Is still being supported and updated to this day.
https://play.google.com/store/apps/details?id=com.spinmaster.techdeck&hl=en
http://risky-freak666.blogspot.com/2013/10/tech-deck-skateboarding-android-games.html
https://www.gamespot.com/reviews/tech-deck-skateboarding-review/1900-2704923/
Brand: Chipotle
Genre: Farming
Help the scarecrow rescue the City of Plenty from Crow Foods, the powerful industrial food corporation that has taken over the city.
Was based on a short animated film of the same name that won 2 Emmy Awards, 14 Cannes Lions and more than 600 other creative awards.
Reached 250,000 downloads within 4 days of it's release
https://venturebeat.com/2013/09/30/chipotle-scarecrow-is-the-future-of-advergaming-on-mobile/
https://www.latimes.com/food/dailydish/la-dd-chipotle-video-game-20130913-story.html
https://www.pastemagazine.com/articles/2013/09/mobile-game-of-the-week-chipotle-scarecrow-ios.html
Crabs & Penguins
Platforms: Mobile, PC
In the game, a colony of emperor penguins is playing soccer on Penguin Island when swirling winds suddenly carry their ball skyward. The ball lands thousands of miles away, on Crab Island, where a "hero" crab sets out to return it. Players assume the role of the crab, starting from a tropical paradise and navigating shark-infested waters, sunken ships, volcanoes and other dangers, before reaching the treacherous waters of the Arctic.
The game was developed by the Coca-Cola Content Factory in collaboration with McDonald's.
The game featured a soundtrack that was recorded live by an orchestra.
https://www.coca-colacompany.com/stories/playing-coca-colas-crabs-penguins-mobile-game
https://www.behance.net/gallery/4950329/The-Art-of-Crabs-and-Penguins-Coca-Cola
Zombies from Hell
Brand: Hell Pizza
Product: Restaurant
This was an augmented reality game where the user would use their phone to scan their Hell Pizza box where a mini city level pops up. The player must then use guns and pizza land mines to destroy the waves of zombies trying to attack the Hell Pizza shop.
It was downloaded 6000 times in just a few weeks.
https://www.kfcthehardway.com/
http://www.augmentedrealitytrends.com/augmented-reality-games/one-fat-sheep-launched-augmented-reality-game-for-hell-pizza.html
https://stoppress.co.nz/didge/make-mine-extra-zombies-one-fat-sheep-makes-hellish-pizza-world
McPlay"
Genre: Educational, Puzzle
McPlay is full of games and creative ways meant to help children develop useful skills, where they can pretend to be artists, entertainers, inventors and musicians.
Has been downloaded over 5,000,000 times on the Google Playstore alone.
The app allows you to scan a toy in order to get in-game items.
It is McDonald's current flagship advergame
https://play.google.com/store/apps/details?id=com.happymeal.mcplay&hl=en_US
http://mcplay-latam.appdir.co/
http://www.happystudio.com/faqs-latam/
Boost Juice Free the Fruit
Brand: Boost
You have to help Mango Man save his friends. Travel across the nation freeing fruit from Boost stores, avoiding the fruitnappers.
The game provided players with coupons that could be used at any Boost store.
The game was also available to play in select Boost stores at the checkout for people waiting for their order.
The game amassed 300,000 downloads in only 6 weeks after launch and managed to get 4.5/5 stars on Google's Play Store.
https://millipede.com.au/work/boost-juice-free-the-fruit.html
https://play.google.com/store/apps/details?id=au.com.boostjuice.freethefruit.uk&hl=en
Toyota RUN
Product: Automotive
Designed to be a banner ad on websites this game inspired by the 1983 game Out Run.
It wasdeveloped using Canvas on HTML5 which meant it could be placed on almost any website.
http://www.saramayoral.com/toyota-run/
https://www.youtube.com/watch?v=Ie3QXZr2yfc
It's a fruit apocalypse! One minute Mango Man was enjoying breakfast with Katy Berry, then she's gone! Help Mango Man save his fruity friends! Travel across the nation freeing fruit from Boost stores but watch out for the fruitnappers!
The game would provide players with coupons that could be used at any Boost store.
The game amassed 300,000 downloads in only 6 weeks after launch and managed to get 4.5/5 stars.
ColonelSander'sKentucky Fried Football Challenge
Brand: KFC
Genre: Social Media
Platforms: Instagram
This short Instagram game had users choosing between two different play options, pass or run. The user would then click on the link representing the user's choice that would then take them to an instagram page where a football field was laid out in the form of different images. Users then clicked on one of the image tiles to view a short animation of the play.
The original post of this challenge has over 4,500 likes on instagram.
https://www.brandchannel.com/2016/12/22/kfc-kicks-off-football-frenzy-game-just-in-time-for-real-football-frenzy/
https://www.instagram.com/KFC_CRISPYRUN/?utm_source=ig_embed
https://www.instagram.com/KFC_potatopass/?utm_source=ig_embed
Bike Unchained
You have to ride your way the through trails that combine various locations. The player gets to "meet" the world's top riders, including Brandon Semenuk, Rachel Atherton, Andreu Lacondeguy and many more.
The game has a 4.1/5 rating on Google's Play Store.
https://www.redbull.com/int-en/play-bike-unchained-now-computer-game-gee-atherton-downhill-freeride
https://play.google.com/store/apps/details?id=com.redbull.bike
OREO: Twist, Lick, Dunk
Brand: Nabisco
Twist, Lick and Dunk your favorite OREO cookies into a refreshing glass of milk for the ultimate OREO moment! This is a fruit ninja inspired where the goal is to separate the cookies mid air and dunk them in a glass of milk.
Received mostly positive reviews on the Google Play Store, getting a 3.9/5 and over 86000 downloads
https://pikpok.com/games/oreo-twist-lick-dunk/
https://play.google.com/store/apps/details?id=com.pikpok.oreo&hl=en
KFC: The Hard Way
Colonel Sanders is known the world over as a fried chicken genius because of KFC. But his genius also drives him to ever more startling heights. His latest endeavor is an escape room he engineered in virtual reality.
Was originally intended as a comedic training program for employees.
It was popular among YouTube Gamers, there are about 250,000 video search results for it.
It has been received with mixed reviews. 3/5 on the Oculus Store
https://www.oculus.com/experiences/rift/1727232890655019/?locale=en_US
https://skarredghost.com/2018/01/25/kfc-hard-way-review-vr-marketing-move-kfc/
https://www.youtube.com/watch?v=UCoCPn0pB6A
KFC Snack! In the Face
Players must help popcorn chicken characters escape the clutches of the evil Professor Snackbot by propelling them through Lairs. Obstacles like buzz saws and lasers are provided along the way, with the ultimate goal of landing safely in the Colonel's mouth.
Originally developed in 2013 as a short-term campaign to engage young gamers and introduce them to the KFC snack range.
It was downloaded over 325,000 times in the first 8 weeks since it's launch.
It became the number 1 free app in the Apple App Store after just four days.
With over 3.1 million game sessions racking up over 9.7 million minutes of play time.
https://campaignbrief.com/kfc-australia-brings-back-snac/
http://blog.marginmedia.com.au/Our-Blog/bid/101094/KFC-Snack-In-the-Face-is-back-a-fusion-of-gaming-and-marketing
Spark City
Product: Retail
Created to train Walmart employees, specifically departmental managers.
Department stores typically has 15 to 20 departmental managers.
Walmart calls its logo "Spark".
{ Walmart uses VR for training} .
Shop Link
https://play.google.com/store/apps/details?id=com.walmart.sparkCity&hl=en
https://www.youtube.com/watch?v=aIOZ4Yf1j1M
Interview with product owner
https://news.walmart.com/2019/01/23/how-one-associate-used-his-passion-for-gaming-to-create-the-latest-walmart-training-app
Chain Store Age
Retail Dive
Monster Energy Supercross - The Official Videogame
Brand: Monster Energy
Platforms: PC, PS4, Xbox One, Mobile
Meant to give the player a sense of the real0life event.
The game is available on the Steam Store.
It has a 4.5 / 5 rrating on Google's Play Store
The game received 66% score on the Steam Store.
https://supercrossthegame.com/
https://store.steampowered.com/app/711750/Monster_Energy_Supercross__The_Official_Videogame/
https://steamspy.com/app/711750
Reactland
Platforms: Real World
An advertisement installation was built in China where people could go to try out the new Nike React shoes. The game consisted of a treadmill where players would run and jump in front of a screen where a virtual character of themselves would navigate a Super Mario style obstacle course.
The installation was shown across many cities in China.
https://www.unit9.com/project/nike-reactland/
https://thefwa.com/cases/nike-react
https://www.youtube.com/watch?time_continue=36&v=JJliIaKTtEo
Mr. Mercedes Lair Escape
Brand: AT&T
Product: TV Network
Genre: Escape Room
Enter the Virtual Reality Escape Room and discover clues throughout Mr. Mercedes' photorealistic lair. This escape room gaming experience, which incorporates footage directly from the set of Season 2, requires mind over might. Escape before time runs out or be trapped in Brady's lair forever! And, whatever you do, don't let him inside your head.
It was a free promotional game for the TV show.
It was well reviewed by players, it has a 4.7/5 on the viveport store.
https://www.viveport.com/apps/dc4c453a-9951-4e60-95e1-1f73521a60c8/Mr._Mercedes_Lair_Escape/
http://vrthegamers.com/mr-mercedes-lair-escape-hits-viveport/#.XQfH0IhKhhE
Platforms: PC, PS4, Xbox One, Nintendo Switch
Monster Energy Supercross 2 is the only Official Videogame out there: more than 80 riders from the 2018 roster.
Available on the Steam Store.
The game received 67% on Metactitic (71% User Score).
It received 61% on the Steam Store
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