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Mary E. Beadle
The Influence of U.S. Media Use and Demographic Factors on Argentine Men and Women About Perceptions of U.S. Lifestyle
Introduction "All international business activity involves communication" (Martin and Chaney, 1992, p. 268). Thus cross cultural business communication has become increasingly important over the past decade and a half. A major factor is the growth of international trade. The combined value of import and export trade for the U.S. grew …