text: Creative declares marketing 'war' against iPod (MacCentral) MacCentral - Creative Technology Ltd. Chief Executive Officer Sim Wong Hoo told reporters in Singapore his company plans to spent US #36;100 million in 2005 in a marketing war aimed squarely at Apple Computer Inc.'s iPod. "The MP3 war has started and I am the one who has declared war," Hoo said.
inputs: Creative declares marketing 'war' against iPod (MacCentral) MacCentral - Creative Technology Ltd. Chief Executive Officer Sim Wong Hoo told reporters in Singapore his company plans to spent US #36;100 million in 2005 in a marketing war aimed squarely at Apple Computer Inc.'s iPod. "The MP3 war has started and I am the one who has declared war," Hoo said.