text: In one man's view, leaders shortchange strategy In the 1990s, as their European rival Airbus Industrie gobbled up market share, senior executives at aircraft builder Boeing Co. -- aviation engineers, financial analysts, retired military brass -- spent hours at team meetings reviewing the Boeing advertising campaign.
inputs: In one man's view, leaders shortchange strategy In the 1990s, as their European rival Airbus Industrie gobbled up market share, senior executives at aircraft builder Boeing Co. -- aviation engineers, financial analysts, retired military brass -- spent hours at team meetings reviewing the Boeing advertising campaign.