text: Technology as Fashion Analyzing the success of the iPod mini in Japan, JapanConsuming writes,  #147;The iPod mini is in fact one of those all too rare examples of an ideal product for the Japanese market. It is a product that does something useful, does it really well, and looks terrific too. None of these factors on their own is enough to make the iPod mini a success; their combination, through deft and creative implementation of function, is what makes the difference. Add in some tried and tested limited supply marketing, a store that looks as good as Louis Vuitton and a high impact award winning advertising campaign that has covered Tokyo in pink, green and yellow for weeks, and some of the reasons for the iPod mini phenomenon can be understood. #148; Aug 10
inputs: Technology as Fashion Analyzing the success of the iPod mini in Japan, JapanConsuming writes,  #147;The iPod mini is in fact one of those all too rare examples of an ideal product for the Japanese market. It is a product that does something useful, does it really well, and looks terrific too. None of these factors on their own is enough to make the iPod mini a success; their combination, through deft and creative implementation of function, is what makes the difference. Add in some tried and tested limited supply marketing, a store that looks as good as Louis Vuitton and a high impact award winning advertising campaign that has covered Tokyo in pink, green and yellow for weeks, and some of the reasons for the iPod mini phenomenon can be understood. #148; Aug 10