text: Athens coverage a winner for NBC NBC and its family of cable networks flooded American households with nearly nonstop coverage of the Athens Olympics, and the strategy - along with strong performances by the US teams in swimming and gymnastics -roduced not only a ratings increase 
inputs: Athens coverage a winner for NBC NBC and its family of cable networks flooded American households with nearly nonstop coverage of the Athens Olympics, and the strategy - along with strong performances by the US teams in swimming and gymnastics -roduced not only a ratings increase 