Asphalt/bitumen also occurs in unconsolidated sandstones known as "oil sands" in Alberta, Canada, and the similar "tar sands" in Utah, US. The Canadian province of Alberta has most of the world's reserves of natural bitumen, in three huge deposits covering 142,000 square kilometres (55,000 sq mi), an area larger than England or New York state. These bituminous sands contain 166 billion barrels (26.4×10^9 m3) of commercially established oil reserves, giving Canada the third largest oil reserves in the world. and produce over 2.3 million barrels per day (370×10^3 m3/d) of heavy crude oil and synthetic crude oil. Although historically it was used without refining to pave roads, nearly all of the bitumen is now used as raw material for oil refineries in Canada and the United States. 

The first use of asphalt/bitumen in the New World was by indigenous peoples. On the west coast, as early as the 13th century, the Tongva, Luiseño and Chumash peoples collected the naturally occurring asphalt/bitumen that seeped to the surface above underlying petroleum deposits. All three used the substance as an adhesive. It is found on many different artifacts of tools and ceremonial items. For example, it was used on rattles to adhere gourds or turtle shells to rattle handles. It was also used in decorations. Small round shell beads were often set in asphaltum to provide decorations. It was used as a sealant on baskets to make them watertight for carrying water. Asphaltum was used also to seal the planks on ocean-going canoes.
how early was it used?
as early as the 13th century