Many early 19th-century neoclassical architects were influenced by the drawings and projects of Étienne-Louis Boullée and Claude Nicolas Ledoux. The many graphite drawings of Boullée and his students depict spare geometrical architecture that emulates the eternality of the universe. There are links between Boullée's ideas and Edmund Burke's conception of the sublime. Ledoux addressed the concept of architectural character, maintaining that a building should immediately communicate its function to the viewer: taken literally such ideas give rise to "architecture parlante". 

The baroque style had never truly been to the English taste. Four influential books were published in the first quarter of the 18th century which highlighted the simplicity and purity of classical architecture: Vitruvius Britannicus (Colen Campbell 1715), Palladio's Four Books of Architecture (1715), De Re Aedificatoria (1726) and The Designs of Inigo Jones... with Some Additional Designs (1727). The most popular was the four-volume Vitruvius Britannicus by Colen Campbell. The book contained architectural prints of famous British buildings that had been inspired by the great architects from Vitruvius to Palladio. At first the book mainly featured the work of Inigo Jones, but the later tomes contained drawings and plans by Campbell and other 18th-century architects. Palladian architecture became well established in 18th-century Britain.
What is a term for that?
 taken literally such ideas give rise to "architecture parlante"