How can I get a HTML data value as a string with jQuery?
<p>I have the following in my source HTML:</p>

<pre><code>&lt;li&gt;&lt;a href="#" data-value="01"&gt;Test&lt;/a&gt;&lt;/li&gt;
</code></pre>

<p>I want to get the value of the data attribute so I am using the following:</p>

<pre><code>var abc = $(this).data('value');
</code></pre>

<p>This works okay BUT not if there is a leading zero. For example the above
placed the value "1" into abc. </p>

<p>Is there a way that I can get it not to convert the "01" into "1" ?</p>
