how do i refer to the subject $(this) from a jquery plugin?
<p>I'm using <a href="http://colorpowered.com/colorbox/" rel="nofollow">colorbox</a>, i just get undefined as my get values?</p>

<pre><code>$('.banner').colorbox({
    opacity: 0.4,
    href: 'dialogs/ban_add_edit.php?banner_to_edit='+$(this).attr('id')+'&amp;typeofbanner='+$(this).attr('rel')            
    })
</code></pre>
