How to format DropDownList's  ListItem from code behind?
<p>The following is not working. It shows as unformatted text. </p>

<pre><code>ListItem li = new ListItem();
li.Attributes.Add("style", "font-style:italic");         
li.Text = "Select product";
li.Value = "0";
ddlProducts.Items.Add(li);
</code></pre>
