get a div value from jquery
<p>In the following div how can i get the value=12 value when the div is clicked</p>

<pre><code>&lt;div value='12' id='div1'&gt;some content&lt;/div&gt;

$('#div1').live("click", function(a) {
alert(this.value);
    alert($('#div1').val());  //doesnt work


});
</code></pre>
