In 2000, ABC launched a web-based promotional campaign focused around its circle logo, also called "the dot", in which comic book character Little Dot prompted visitors to "download the dot", a program which would cause the ABC logo to fly around the screen and settle in the bottom-right corner. The network hired the Troika Design Group to design and produce its 2001–02 identity, which continued using the black-and-yellow coloring of the logo and featured dots and stripes in various promotional and identification spots.
In 2000, ABC started an internet based campaign focused on what?
circle logo circle logo circle logo