People are using the hashtag #zelena in their posts for several reasons, which can be inferred from both social media trends and broader cultural contexts:

Pop Culture Reference: The hashtag #zelena appears to be associated with a relationship or characters named Helena and Zeudi, possibly from a popular show or event like "Big Brother," as inferred from social media posts. This suggests fans are using the hashtag to express their support, discuss, or celebrate this pairing, which might have a significant following or have sparked a notable moment in pop culture.

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Social Media Strategy: There are indications from posts on X that using #zelena can increase visibility or impressions on posts. This implies that individuals might be using the hashtag as a tactic to boost their content's reach or engagement on social media platforms.

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Community Building: The use of #zelena has been highlighted for uniting diverse groups, particularly within the sapphic community, suggesting it serves as a rallying point or a way for fans to connect over shared interests or identities. This community aspect can make the hashtag popular as it fosters a sense of belonging or shared fandom.

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Trending for Fandom: The hashtag's use in discussions, fan theories, or reactions to events involving the characters or personalities associated with "Zelena" indicates a fan-driven motivation to keep conversations lively and trending, especially around significant events or updates related to these figures.

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Overall, #zelena is utilized for a blend of cultural celebration, strategic social media use, and community cohesion among fans.
#zelena #zelena