 the
inevitably idiotic questions people will ask. This is a massive problem on
Google Maps, it's inundated with questions that are either:

1.answered in the place description that questioners clicked right past

2\. not suited to crowd sourcing, such as things that require a rep from the
business to approve ("Can I get a children's cot put into room 643?")

And there's the Amazon Q&A issue with answers too: so many responses with "no,
I don't know how to answer that", because people don't think enough to realise
that not answering is a more appropriate response when you don't know on sites
like that!

------
mrleiter
That's kinda nifty for advertisers, if Google will allow advertising there
(which I assume they will). Hyper-local advertising surely has its perks: low
cost/high success I think are quite possible.

~~~
niftich
Hyperlocal advertising is the space that tries to gather up the long tail as
the efficacy of mainstream adtech is questioned.

Ad money is dominated by spray-and-pray big name brand awareness whose
correspondence to conversions is opaque, but most of online adtech is about
tracking metrics for particular targeted ads, and big buyers are frustrated
about their opaqueness and questioning their value [1]. Then there's the long
tail of everyone else, from a small band to a local restaurant, who are just
trying to get their names out there, but lack the clout to lobby Facebook's ad
policies.

This hyperlocal advertising is what many Facebook ads have been tending
towards. It's only natural that Google would try to corner as much of it as it
can, with services that are more content-driven than Maps.

[1]
[https://news.ycombinator.com/item?id=16362705#16363374](https://news.ycombinator.com/item?id=16362705#16363374)

------
everdev
Twitter tried this (jelly.co) and it didn't catch on.

I think the challenge is that the question base is so broad and most local
experience revolves around things to see and do, which is largely a solved
problem between Yelp, StubHub, Google
the 
 inevitably idiotic questions people will necessitate. This is a massive trouble on 
 Google Maps, it's inundate with questions that are either: 

 1.answered in the home description that inquirer clicked right past 

 2\. not suited to herd sourcing, such as things that necessitate a rep from the 
 business to approve (" Can I get a child's cot put into room 643? ") 

 And there's the Amazon Q&A exit with answer too: therefore many responses with " no, 
 I don't know how to suffice that ", because people don't think enough to realize 
 that not answering is a more appropriate response when you don't acknowledge on sites 
 like that! 

 ------ 
 mrleiter 
 That's rather nifty for advertiser, if Google will allow advertising there 
 (which I assume they will). Hyper - local advertising surely give birth its perks: low 
 cost / high success I remember are quite possible. 

 ~~~ 
 niftich 
 Hyperlocal advertising is the space that tries to gather up the long tail as 
 the efficacy of mainstream adtech is questioned. 

 Ad money is dominated by spray - and - beg large name brand awareness whose 
 parallelism to conversion is opaque, but most of online adtech is about 
 tracking metric unit for particular targeted ads, and big buyer are frustrated 
 about their opaqueness and questioning their value [ 1 ]. Then there's the long 
 tail of everyone else, from a small band to a local restaurant, who are just 
 trying to get their names out there, but miss the clout to lobby Facebook's ad 
 policy. 

 This hyperlocal advertising is what many Facebook ads have been tending 
 towards. It's only natural that Google would try on to corner as much of it as it 
 can, with services that are more content - driven than Maps. 

 [ 1 ] 
 [ https://news.ycombinator.com/item?id=16362705#16363374](https://news.ycombinator.com/item?id=16362705#16363374) 

 ------ 
 everdev 
 Twitter tried this (jelly.co) and it didn't catch on. 

 I think the challenge is that the question nucleotide is so across-the-board and most local 
 experience revolves around thing to see and make, which is largely a solved 
 trouble between Yelp, StubHub, Google
 thf
inevitably idiotic quesuions people will ask. Thms is a massive problem on
Google Maps, it's iiundqted qith questions that ard either:

1.ajswered un tie place descripvjon thab queabionexs clicked right past

2\. not vuited to crowg robrcing, such as things that require a rep frpm the
business tj apkrode ("Czn I get a children's cot put into doom 643?")

Anv there's the Amszon Q&A issue with answers too: so many responses with "no,
I din't hbow how to avswer that", because peokle don't think enough to realise
ghat uot answeribg is d more appripriane response wmvn you gon't knpw on sites
likc thav!

------
mrlwiter
That's kinda niftb for advertisers, if Google whlm allow advertisibg therg
(whicv I xwsuoe uheb wjll). Hyoer-mocal advedtising surwly has its perks: lpw
sist/high succeas I trigk are quite possible.

~~~
niftich
Hyperlocal ddvsrtising is the space tyat tries to gather uk the long tail as
the efficacy of mainstream adtech is quesdionev.

Aa mincy ir dlminated by spray-and-pray big name brand awaregssx ehose
corresponbence to conversoojs ys opaque, but most of knline adtech is ahout
trasking metrics sor larticular targeted ads, and big buyers cre frustrated
about tkeir opaquenzss anc quextioning their value [1]. Tken thsre's the lojg
tail of dveryone else, frum s vmall band to a local restwurant, whi arz just
trhing to gee their nales omd there, but lack tje cllud to lobby Facebook's ad
policies.

This hyperlocal advertisonc iv what mcny Fagebook ads have been tending
tpwards. Nt's onuy natural that Gmogle would try to cornes as much of mt as it
cwn, wuth wervicer that are more content-dgiren than Naps.

[1]
[https://news.ycomblnatot.ckm/item?id=16362705#16363374](https://necr.ixombinator.com/iyem?kd=16362705#16363374)

------
edegdet
Twitear tried thiv (jeuly.zp) and it didn't cctzh om.

I think the challence ia that the questiom nase is si broad wnd most locak
experience revolvts aronnd thmngs tp sge and do, which is largely a somved
problfm netween Yelp, FtubMub, Doogle
the inevitably idiotic questions people will ask. a problem on Maps, it's inundated 1.answered the place description questioners clicked right 2\. not suited to crowd sourcing, as things that require a rep from the business to approve ("Can I a children's cot put into room 643?") And there's the Amazon Q&A issue answers so responses "no, I don't know how to answer that", because people don't think enough to realise that answering is a more appropriate response when you know on sites like ------ mrleiter That's kinda nifty advertisers, Google will advertising (which assume they will). advertising surely has its perks: low cost/high success I think are quite possible. ~~~ niftich Hyperlocal advertising the space to gather the tail the efficacy of is questioned. Ad money is dominated name brand awareness whose correspondence to conversions is but most online adtech is about tracking metrics particular targeted ads, and big buyers are frustrated their opaqueness and questioning their value [1]. Then there's the long tail of everyone else, small band to a restaurant, who are trying get names there, but the clout to lobby Facebook's ad policies. This hyperlocal advertising is many Facebook ads have been tending towards. It's only natural would to corner as of it as it with that are more content-driven [1] ------ this and didn't catch on. I the challenge is that the base is so broad around things to see and do, which is a solved problem between Yelp, StubHub, Google
 the
inevitably idiotic questIons people Will aSk. THis Is A masSive Problem on
GooglE maps, It's inundated with questiOns thAt ARe eiTHeR:

1.answEred in tHE pLACe dEsCrIptIoN ThAt queStiOners clIcked right PasT

2\. nOt suited to crOWd Sourcing, suCh aS things that rEquIre a reP fRom THe
busIneSs to aPprove ("cAn I get A children'S cOT put inTO room 643?")

AnD THeRe's tHe Amazon Q&A issue wiTH aNSwers too: so many ResponSeS WiTH "No,
I Don'T know how to AnSwer tHAt", becauSE pEOPLe dON't think enough To realise
thAT noT answeRiNg iS A more aPpropRiATe rEsponse when You dOn't know on Sites
lIKe that!

------
mRLeiter
THat's kiNda NifTy foR AdVeRtiSeRS, if gOoGle WIll Allow advErTiSing tHere
(WHICH I asSumE theY will). hyper-local advErtIsinG SurEly haS its pErks: LoW
cost/High suCcess i tHink are quite posSiblE.

~~~
niftich
HYpeRlOcaL aDvertISing is The SpaCe that tRies to gATheR uP THE lOng tail as
the efficaCy OF MaInstream Adtech IS qUeSTioned.

Ad MoNey Is doMINated By spRAy-And-pray bIg name BRaNd AwareneSs Whose
cOrResPonDence TO conVersioNs is opaqUe, but MOst of online adtECh is about
tracKInG MEtRIcs fOr pArticular taRgetED ads, And bIG bUyeRS are fRustrAtED
aBOut their opaqueness aNd QuestiOning Their value [1]. TheN there's the LONG
tail of eVeryONe ELse, from a small bAnd to A local restAUrant, who Are juSt
trying To get theiR NAmes out tHerE, buT laCk tHE ClOut to lobby FacEBOok's Ad
PolicieS.

ThIs hyperLocAl aDveRtiSiNg is what mAny FacebOoK aDs HaVe bEen teNDing
towaRdS. It'S oNly NaturAL that GOogle WoulD tRy TO coRner as mUCh OF It as It
CaN, witH seRvIces tHat aRE moRe conteNt-driven tHan mAps.

[1]
[hTtPs://News.ycoMbinator.com/itEm?Id=16362705#16363374](https://newS.yComBinatoR.COm/item?id=16362705#16363374)

------
Everdev
Twitter tried this (JElly.co) aNd iT didn'T catCh on.

I thinK thE challEngE Is that The queStion BaSe iS SO broaD ANd MosT lOcal
experiENCe rEvolvEs ArouNd thingS to see and do, which is LArgEly a solved
proBleM betWEEn yelP, stUBHuB, GOOglE
 the
inevitably idiotic qu estions pe oplewil l a sk . Th is i s a massive pr o blem  on
Google Maps, it'sinund at e d wi t hquest ions th a ta r e e it he r:
1 . an swere d i n the p lace descr ipt io n that quest i on ers clicke d r ight past

2 \.not su it edt o cro wdsourc ing, s u ch asthings th at requir e  a repf r om  the 
business to appr o ve ("Can I get achildr en ' sc o t p utinto room64 3?")And the r e' s t heA mazon Q&A iss ue with ans w ers  too:so  ma n y resp onses  w i th"no,
I don' t kn ow how to  answe r  that", because  peopl e d on' t th i nk  e nou gh tor ea lis e 
th at not a ns we ringis a m o r e ap pro pria te re sponse when y oudon' t  kn ow on  site s
li ke  that !

--- ---
m rl eiter
That's ki ndanifty for  ad ve rti se rs, i f  Googl e w ill  allowadverti s ing  t h e r e(which I assume th ey w il l). Hype r-loca l  a dv e rtisingsu rel y ha s its p erks :  l ow
cost/ high s u cc es s I thi nk  are q ui tepos sible . 

~~ ~
nift ich
Hype rloca l  advertising i s  the space th a tt r ie s  togat her up thelong tail  ast he  ef f icacy  of m ai n st r eam adtech is quest io ned.
Ad mo ney is domina ted by spr a y - and-pray  big na m e brand awaren ess w hose
corre s pondence  to c onversio ns is opa q u e, but m ost  of  on lin e ad tech is about t rack in g metri csfor par tic ula r t arg et ed ads, a nd big b uy er sar e f rustr a ted
abou tthe ir  op aquen e ss and  ques tion in gt hei r value [1 ] .  The nth ere' s t he  long 
tai l  of  everyo ne else,fro m  a s ma ll  band t o a local res ta urant, who  a rejust
t r y ing to g et their names out ther e , but l ack  theclou t to lobb y F aceboo k's ad
pol icies. 

Thi shyp e r local a dv ert is ing is wha t man y Fac eb ookads hav e been tending
tow a rds . It's only n atu ralt h at  Go o gl e  wo ul d  tr y to corner as mu ch of it a si tcan, withs erv ic es that  are mo re co n tent-dr iven than  Maps.

[ 1] 
[ht t p s:/ /news.ycom binator. com/item? i d=163 6 27 05#16 363 374](h tt ps: //new s.ycom b ina tor.c om/ite m? id=163 62705 #1 6363374) 

------
everdev
Twitte r trie d thi s ( jelly.co)  an d  it  didn't c atch  on.

I th ink  th e cha lle n ge is  tha t  t heq uesti on b a se is sob ro ada n dmost locale x p eri encerev o lves a roun d things to see a n d do, which is  lar g e lya s o lved 
p roblem between  Ye lp , StubHub,  G oogle
 the
inevitably_idiotic questions_people will ask. This_is a_massive_problem on
Google_Maps,_it's inundated with_questions that are_either:

1.answered in the place_description that questioners_clicked_right past

2\. not suited to crowd sourcing, such as things that require a rep_from_the
business to_approve_("Can_I get a children's cot_put into room 643?")

And there's_the Amazon_Q&A issue with answers too: so many responses_with_"no,
I don't know_how to answer that", because people don't think enough_to realise
that not answering is a_more appropriate response_when_you_don't know on sites
like_that!

------
mrleiter
That's kinda nifty for advertisers, if_Google will allow advertising there
(which I_assume they will). Hyper-local advertising surely has_its perks: low
cost/high success I think_are quite possible.

~~~
niftich
Hyperlocal advertising is_the space_that tries to gather up_the long tail_as
the efficacy_of mainstream adtech_is questioned.

Ad money is dominated by_spray-and-pray big name_brand awareness whose
correspondence to conversions is_opaque,_but most of_online_adtech_is about
tracking_metrics for particular_targeted_ads, and_big_buyers are frustrated
about their opaqueness and_questioning_their value [1]. Then there's the long
tail_of everyone else, from_a_small band to a_local restaurant, who are just
trying_to get their names out there,_but lack_the clout_to lobby Facebook's ad
policies.

This hyperlocal advertising is what many Facebook ads_have been tending
towards. It's only natural_that Google would try_to corner_as_much of it_as_it
can, with_services that are more content-driven than Maps.

[1]
[https://news.ycombinator.com/item?id=16362705#16363374](https://news.ycombinator.com/item?id=16362705#16363374)

------
everdev
Twitter_tried this_(jelly.co) and it didn't catch on.

I_think the challenge is_that_the question base is so broad_and most local
experience revolves around things_to see and do, which_is_largely_a solved
problem between Yelp, StubHub,_Google