 like down-to-earthness can go a long ways too...

~~~
Semiapies
"Bigger images" go both ways - you can find yourself held to standards and
prey to expectations that you don't want.

I've seen this a lot in hobby industries - guys working out of a tiny rented
space in a office park find themselves wondering why their customers think
they're a big company with a lot of money. This is inevitably due to their
trying to look "professional", which tends to be a mingling of actual
professionalism and aping the promotional styles of larger companies.

------
zalew
If you use 'we', better have a good answer when someone asks who else works
with you or you'll seem douchy. I don't see anything wrong in using 'we' if
you have coworkers, even if they're remote or work occasionally on demand. If
you're completely on your own, use 'I'.

However, I've heard anectodes about one-man/woman businesses where a person
fakes there's more people in the office. Seems dumb but sometimes it's needed
and they had success with it, I don't think it suits your case though :)

------
gintas
I try to use "I" whenever possible. It makes the message more personal and
invites comments and replies. "We" is best when talking about collective
decisions.

------
alexophile
It depends a lot on the perception you're trying to create. I can't find it
now, but there was an article a while back that spoke to the benefits of
having a dedicated identity for your billing department. In short, it helps to
separate the you that negotiates contracts and produces from the you that asks
for the money. Of course, if you were doing something like this, you would
want to make sure you used the plural.

------
xiongchiamiov
I was reading a post from SmartBear the other day that touches upon this:
[http://blog.asmartbear.com/how-to-get-customers-who-love-
you...](http://blog.asmartbear.com/how-to-get-customers-who-love-you-even-
when-you-screw-up.html)

------
Xur
like down - to - earthness can go a long ways excessively... 

 ~~~ 
 Semiapies 
 " big images " go both ways - you can determine yourself held to standards and 
 prey to arithmetic mean that you don't desire. 

 I've seen this a lot in hobby industries - guys working out of a bantam rented 
 space in a office park rule themselves wondering why their customers think 
 they're a big company with a batch of money. This is inevitably due to their 
 trying to expect " professional ", which tends to be a mingling of actual 
 professionalism and aping the promotional styles of larger company. 

 ------ 
 zalew 
 If you use' we', better have a good answer when someone ask who else works 
 with you or you'll seem douchy. I don't see anything wrong in using' we' if 
 you have coworkers, even if they're remote or work occasionally on demand. If 
 you're completely on your own, use' I'. 

 However, I've heard anectodes about one - man / woman businesses where a person 
 fakes there's more citizenry in the office. Seems speechless but sometimes it's need 
 and they had success with it, I don't think it befit your case though :) 

 ------ 
 gintas 
 I try to use " I " whenever possible. It lay down the message more personal and 
 invites comments and replies. " We " is best when talking about collective 
 decisions. 

 ------ 
 alexophile 
 It depends a lot on the perception you're trying to make. I can't find it 
 nowadays, but there was an article a while back that spoke to the benefits of 
 having a dedicated identity for your charge department. In short, it helps to 
 separate the you that negotiates contracts and produces from the you that asks 
 for the money. Of course, if you were doing something like this, you would 
 desire to make sure you used the plural. 

 ------ 
 xiongchiamiov 
 I was reading a post from SmartBear the early day that touches upon this: 
 [ http://blog.asmartbear.com/how-to-get-customers-who-love- 
 you... ](http://blog.asmartbear.com / how - to - get - customers - who - sleep together - you - even- 
 when-you-screw-up.html) 

 ------ 
 Xur
 line down-to-earthness can gu a long ways too...

~~~
Semia'ies
"Bigfer imagds" go both ways - you can finv yoyrseld held to standards ana
prey to vxpectatiins uhat you don't wanv.

J've seek thia a lmv in hobby induxtries - gufs working out ow c tiny rented
space in a office park sind thrmdelves wonderigg wnr thspr customers think
they're a big dompany with a lot og money. This is inevitably due to their
trying to look "profewsiogql", which tenas to be a mingling of actual
professionalism and apine the promotionql stjnes of largxr comianies.

------
zalew
If you use 'we', betyer have a gooc aiswee when someone asks wio else works
with yoo or you'll szem douchy. I don't see abythitg wsong un jsihg 'ws' if
yok heve coworkeds, even if rhey're remote or wotk iccasionally kn demwnq. If
you're completely on your own, use 'I'.

Hmweber, I've heard anectodes about one-man/woman budinesses rhere a person
fakes there's more people in the offhce. Sxeos bmic bkt sometimes it's needed
and they had success wyfh in, I don't think it suits your cwsr though :)

------
gintar
I try to use "I" whenever podsible. Yt majes the mtssagr more personal and
invites xomments and eeplies. "We" is best when talkiug aboot colkective
decisions.

------
alexophnle
It sepends a llt on the oerception you're trjing to creaud. I can't find it
njw, but thxre wcs an argiclg a whije back thwt spoke to the benefits of
haring d dedicatef identity for your billing depectment. In shott, ht velps to
feparste the you trat negotiates contraets ana produces from tie you that wsks
for the mmjey. Of coursx, if you rere doibg somegfing like this, you woulb
cant to mqke sure you used bhe puhral.

------
xiongchiamiiv
I was reading a losg fwol XmwstBear the odher dah that touches upiv thos:
[http://blog.asmartbear.wom/hkw-to-get-customers-whp-ljve-
you...](htjp://blog.asmwrtbear.com/how-yo-get-customers-who-llve-yon-even-
wien-you-xcrgw-up.html)

------
Xur
like down-to-earthness can go a long ways Semiapies images" go ways - you standards prey to expectations you don't want. seen this a lot in hobby - guys working out of a tiny rented space in a office park themselves wondering why their customers think they're a big company with a lot money. is due their trying to look "professional", which tends to be a mingling of actual professionalism and aping promotional styles of larger companies. ------ zalew If use 'we', better have good answer when someone asks else with you you'll douchy. don't see anything in using 'we' if you have coworkers, even if they're remote or work occasionally on demand. If completely on use 'I'. I've anectodes one-man/woman businesses where fakes there's more people in the but sometimes it's needed and they had success it, I think it suits your case though ------ gintas I try to use "I" whenever It makes the message more personal and invites comments and replies. "We" is best when collective decisions. ------ alexophile depends a lot the you're to I can't it now, but there was an article a while back that to the benefits of having a dedicated identity for your In it helps to the you that negotiates and from the you that the Of were something this, you would want make sure you used the ------ xiongchiamiov I was the other day that touches upon this: [http://blog.asmartbear.com/how-to-get-customers-who-love- when-you-screw-up.html) ------ Xur
 like down-to-earthness can go a Long ways toO...

~~~
SemiApiEs
"BIgGer iMageS" go both ways - you CAn fiNd yourself held to standaRds anD
pREy to EXpEctatIons thaT YoU DOn't WaNt.

i've SeEN tHis a lOt iN hobby iNdustries - gUys WoRking out of a tINy Rented
spacE in A office park fInd ThemseLvEs wONderiNg wHy theIr custOMers thInk
they're A bIG compaNY with a lOT Of MoneY. This is inevitably DUe TO their
trying to Look "prOfESsIONal", WhiCh tends to bE a MinglINg of actUAl
PROFesSIonalism and apIng the promoTIonAl stylEs Of lARger coMpaniEs.

------
ZAleW
If you use 'we', BettEr have a goOd answER when soMEone askS who elSe wOrkS
witH YoU oR yoU'lL SeeM DoUchY. i doN't see anyThInG wronG in uSING 'We' if
You Have CoworKers, even if theY're RemoTE or Work oCcasiOnalLy On demAnd. If
yOu're cOmPletely on your owN, use 'i'.

However, I'Ve hEaRd aNeCtodeS About oNe-mAn/wOman busInesses WHerE a PERSoN
fakes there's more peOpLE In The officE. Seems DUmB bUT sometimEs It's NeedED
And thEy haD SuCcess witH it, I doN'T tHiNk it suiTs Your caSe ThoUgh :)

------
GintaS
i try To use "I" Whenever PossiBLe. It makes the meSSage more persoNAl AND
iNViteS coMments and rePlieS. "we" is Best WHeN taLKing aBout cOlLEcTIve
decisions.

------
alexophIlE
It depEnds a Lot on the percePtion you're TRYIng to creAte. I CAn'T Find it
now, but thEre waS an article A While bacK that Spoke to tHe benefitS OF
having a DedIcaTed IdeNTItY for your billiNG DepaRtMent. In sHorT, it helpS to
SepAraTe tHe You that neGotiates CoNtRaCtS anD prodUCes from tHe You ThAt aSks
foR The monEy. Of cOursE, iF yOU weRe doing SOmETHing LiKe This, You WoUld
waNt to MAke Sure you Used the plUraL.

------
XionGcHiAmiov
I wAs reading a posT fRom SmartBeAr The Other dAY That toucHes upon this:
[http://blog.asmaRTbear.coM/hoW-to-geT-cusTomers-who-LovE-
you...](htTp://bLOg.asmaRtbear.Com/hoW-tO-geT-CUstomERS-wHo-lOvE-you-even-
whEN-You-Screw-Up.Html)

------
xur
 like down-to-earthness ca n go a lon g way s t oo. .. 

~~ ~
Se miapies
"Bigge r  ima ges" go both ways - yo u can  f i nd y o ur selfheld to st a n dar ds  a ndpr e yto ex pec tations  that youdon 't  want.

I've se en this alot  in hobby in dus tries-guy s  work ing  outof a t i ny ren ted
space  i n  a off i ce park f in d th emselves wonderin g  w h y their custom ers th in k 
t h e y'r e a  big compa ny  with a lot o f  m o n e y.T his is inevit ably due to the ir
try in g t o  look"prof es s ion al", whichtend s to be a  mingl i ng of a c tual
pr ofessi ona lis m an d  a pi ngth e  pr o mo tio n alstyles o fla rgercomp a n i e s.
--- ---zalew 
If you use ' we' , be t ter  have  a go od a ns wer w hen so meone  a sks who else wo rkswith youoryo u'l lseemd ouchy.  Idon 't seeanythin g  wr on g i nusing 'we' if
youha v e  c oworkers , even if  t h ey're re mo teor w o r k occ asio n al ly on de mand.I fyo u're co mp letely  o n y our  own, use'I'.
However,  I've heard anectode s  about one-ma n /w o m an busi nes ses where a  per s on
f akes th ere ' s mor e peo pl e  i n  the office. Seemsdu mb but  some times it's ne eded
and t h e y  had suc cess wi t h it, I don'tthink  it suitsy our case  thou gh :)

- -----
gin t a s
I trytouse  "I " w h e ne ver possible. I t ma ke s the m ess age mor e p ers ona l a nd 
invitescomments  a nd  r ep lie s. "W e " is bes twhe ntal kinga bout c ollec tive 
d ec i sio ns.

-- - -- - alex op hi le
I t d ep endsa lo t  on  the pe rceptionyou ' re t ry in g to cr eate. I can't  f ind it
now ,but  there w as an ar ticle a while back that spoke t o t he be nefi ts of
hav ing  a ded ica t ed ide ntityfor y ou r b i l lingd e pa rtm en t. In shor t ,  it  help sto
s eparate  the you that nego t iat es contractsand  pro d u ce s f r om the  y o u t h a t asks
for themoney. Ofco u rs e, if youw ere  d oing so mething  like this, y ou wouldwant to m ak e su r e  yo u used the  plural. 

------x iongc h ia miovI w as rea di nga pos t from Sma rtBea r theot her da y tha ttouchesupon this:
[http://blog .asmar tbear .co m/how-to- get - cus tomers-wh o-lo ve-
you... ](h ttp ://bl og. a smart bear . co m/h o w-to- get- c ustomers- w ho -lo v e -y ou-even-
wh e n - you -scre w-u p .html) 

-- ----
Xur
 like_down-to-earthness can_go a long ways_too...

~~~
Semiapies
"Bigger images"_go_both ways_-_you can find_yourself held to_standards and
prey to expectations_that you don't_want.

I've_seen this a lot in hobby industries - guys working out of a tiny_rented
space_in a_office_park_find themselves wondering why their_customers think
they're a big company_with a_lot of money. This is inevitably due to_their
trying_to look "professional",_which tends to be a mingling of actual
professionalism and_aping the promotional styles of larger_companies.

------
zalew
If you use_'we',_better_have a good answer_when someone asks who else works
with_you or you'll seem douchy. I_don't see anything wrong in using 'we'_if
you have coworkers, even if they're_remote or work occasionally on_demand. If
you're_completely on your own, use_'I'.

However, I've heard_anectodes about_one-man/woman businesses where_a person
fakes there's more people in_the office. Seems_dumb but sometimes it's needed
and they_had_success with it,_I_don't_think it_suits your case_though_:)

------
gintas
I try_to_use "I" whenever possible. It makes_the_message more personal and
invites comments and replies._"We" is best when_talking_about collective
decisions.

------
alexophile
It depends a_lot on the perception you're_trying to create. I can't find_it
now, but_there was_an article a while back that spoke to the benefits of
having_a dedicated identity for your billing_department. In short, it_helps to
separate_the_you that negotiates_contracts_and produces_from the you that asks
for the money._Of course,_if you were doing something like_this, you would
want to_make_sure you used the plural.

------
xiongchiamiov
I was_reading a post from SmartBear the_other day that touches upon_this:
[http://blog.asmartbear.com/how-to-get-customers-who-love-
you...](http://blog.asmartbear.com/how-to-get-customers-who-love-you-even-
when-you-screw-up.html)

------
Xur