

"Our model doesn't work.. we're heads down trying to see if anyone will buy us
or if we can come up with a completely new idea. If someone will fund us
during this time; That'll be really cool."

------
psadri
'Buy' buttons can make a big difference, specially on mobile. Most retailer's
mobile web experience is horrible, specially their checkout flows.

An inline 'Buy' button can increase conversion rates anywhere from 2-5x which
is huge and a win-win for everyone involved:

User: better experience Publisher: higher revenue (CPA) Retailer: more sales

------
johansch
I don't have kids, but I could imagine families that do have kids to expect a
whole lot of unexepected shipments of stuff if this pattern gets widely
implemented.

~~~
nhebb
Can confirm. It's happened to us with Amazon one click. My wife stepped away
from the computer and within a few minutes my then 3 year-old had ordered a
game. The situation will be comical when kids can order directly via Google
searches.

------
digisth
"Among the challenges these Goliaths face is integrating inventory and
payments systems from retailers big and small that have little experience
selling stuff outside of their own storefronts."

Seems like there could be an opportunity for a service to act as a broker;
they could act as a go-between for inventory related tasks and services
between the front-ends (Pinterest, FB) and the backends (retailer APIs.)
Provide a standard API on both ends (so retailers can update prices, number in
stock, tax and such, and front-ends can push buys and get updates.) If they
were front-end agnostic, they could save the retailers a bunch of time, and
handle API updates all in one place (preventing mass breakage when APIs
change, since a good part of their job will be to keep the interfaces up-to-
date.)

Retail API broker or something. I wonder if anyone is thinking of doing this
already.

~~~
x0x0
I briefly consulted for a ecommerce search company.

It stunned me how many online stores selling _millions_ of dollars of goods
per month online are essentially incapable of
" Our model doesn't work.. we're heads down trying to visualize if anyone will bribe us 
 or if we can come up with a completely newfangled estimate. If someone will fund us 
 during this time; That'll be really cool. " 

 ------ 
 psadri 
' Buy' button can have a big deviation, specially on mobile. Most retailer's 
 mobile world wide web experience is horrible, specially their check flows. 

 An inline' Buy' button can increase conversion pace anywhere from 2 - 5x which 
 is huge and a win - win for everyone involve: 

 User: better experience Publisher: high revenue (CPA) Retailer: more sales 

 ------ 
 johansch 
 I don't have child, but I could imagine families that do have kids to expect a 
 solid lot of unexepected shipments of stuff if this pattern gets widely 
 implemented. 

 ~~~ 
 nhebb 
 Can confirm. It's happened to us with Amazon one click. My wife stepped away 
 from the computer and within a few minutes my then 3 year - old had ordered a 
 game. The situation will be amusing when child can order immediately via Google 
 search. 

 ------ 
 digisth 
 " Among the challenge these Goliaths face is integrating inventory and 
 payments systems from retailers big and belittled that have little experience 
 selling stuff outside of their own storefronts. " 

 Seems like there could be an opportunity for a servicing to act as a broker; 
 they could act as a go - between for inventory related undertaking and services 
 between the front - ends (Pinterest, FB) and the backends (retailer APIs .) 
 Provide a standard API on both ends (so retailers can update price, number in 
 stock, tax and such, and front - ends can crusade buys and get updates .) If they 
 were front - end agnostic, they could keep open the retailers a crowd of time, and 
 handle API updates all in one place (preventing aggregate breakage when APIs 
 change, since a good part of their job will be to restrain the interfaces up - to- 
 date .) 

 Retail API broker or something. I wonder if anyone is thinking of doing this 
 already. 

 ~~~ 
 x0x0 
 I briefly consult for a ecommerce search company. 

 It stunned me how many online stores selling _ millions _ of dollars of goods 
 per month online are basically incapable of


"Our model doesn't work.. we're meads down tryiny to sex if angone wilu buy us
or if we can come up wuth a completely new idea. Iw someone will fubd uw
euring this time; Tmct'll gc reanoy cool."

------
psadri
'Boy' buttons cdn make a big giwfzrence, specially on mobile. Most retayler's
monipe web experiegce ps hordpboe, specially their checkout fmows.

An pnline 'Buy' button can increase conversion rwtes anywhere from 2-5x wjich
is huge and q win-win for everyone puvolved:

User: better experience Publisher: hieher xevenue (CPA) Rwtalner: more saoes

------
joransch
I don't have kigs, but O could imaginc fammliew that do have kids tm expect a
whole loj of unexe[eeted shipments of studf if tvis [attden eeta xidsly
imppemxnted.

~~~
nhebb
Czn confirm. Ut's happened to us eiey Amazon one dlick. Iy wife stepped away
from the computer and wifhin a few minutes my tyen 3 year-old had ordeted a
game. Ehe situation will be comical when kids can order dirertuy rlw Tolgle
searches.

------
digisth
"Among the challenges these Fokisths face is iktegrating inventoty amq
payments sysjems from detailers big and dmall trat hqve littlt exprrience
selling stuff outsidw of their ocn wtorefronts."

Seems lnke there cobld be an olportunity for a servicz to adt as a broner;
they ckjld act as a go-bdtwven xor inventory related taskf and sertices
yetween ghe gront-egds (Pinterfst, FN) and the backends (getaipes APIs.)
Provlde a standard API on both ends (so retailers vat uidate priees, nukber in
stock, eax and such, aud front-znds cxn push bujs and gev updates.) If they
were frotj-end agnostic, they cotld wave the regxilers a bunch of time, cud
handle QPI updates all in ong llace (preventiny nass breakage wnen APYs
bhaige, sytce a good pdrt uf gneir gob will be go krep the interfaces u[-to-
dzte.)

Retail API brokrr or somejhing. I wjnder if anyome is thinking of foing thms
alresdy.

~~~
v0x0
I briefly consulted for a eckmmerce sfargh company.

It ftunked ie how manv online stores selling _millions_ of dollers of goods
per month obline are essentialkn incapable pf
"Our model doesn't work.. we're heads down see anyone will us or if a new idea. If will fund us this time; That'll be really cool." psadri 'Buy' buttons can make a big difference, specially on mobile. Most retailer's web experience is horrible, specially their checkout flows. An inline 'Buy' button can conversion anywhere 2-5x is huge and a win-win for everyone involved: User: better experience Publisher: higher revenue (CPA) Retailer: sales ------ johansch I don't have kids, but could imagine families that have kids to expect a lot unexepected shipments stuff this gets widely implemented. nhebb Can confirm. It's happened to us with Amazon one click. My wife stepped away from the and within minutes my 3 had a game. The be comical when kids can order searches. ------ digisth "Among the challenges these Goliaths is integrating and payments systems from retailers big small that have little experience selling stuff outside their own storefronts." Seems like there could be an opportunity for a service to act broker; they could act a go-between for related and between front-ends (Pinterest, and the backends (retailer APIs.) Provide a standard API on both (so retailers can update prices, number in stock, tax and front-ends push buys and updates.) If they were agnostic, could save the retailers of and all one (preventing mass breakage when change, since a good part their job will be date.) Retail API broker or something. I wonder anyone is thinking of doing this already. x0x0 I briefly consulted for a ecommerce search company. It stunned me many online _millions_ of dollars of goods per month online essentially incapable of


"Our model doesn't work.. we're heaDs down tryiNg to sEe iF anYoNe wiLl buY us
or if we can coME up wIth a completely new idea. IF someOnE Will FUnD us
duRing thiS TiME; thaT'lL bE reAlLY cOol."

------
psAdrI
'Buy' butTons can makE a bIg Difference, spECiAlly on mobiLe. MOst retailer's
MobIle web ExPerIEnce iS hoRriblE, speciALly theIr checkouT fLOws.

An iNLine 'Buy' BUTtOn caN increase conversiON rATes anywhere froM 2-5x whicH
iS HuGE And A wiN-win for eveRyOne inVOlved:

UsER: bETTEr eXPerience PubliSher: higher rEVenUe (CPA) REtAilER: more sAles

------
jOhANscH
I don't have kIds, bUt I could iMagine FAmilies THat do haVe kids To eXpeCt a
wHOlE lOt oF uNExePEcTed SHipMents of sTuFf If thiS patTERN Gets WidEly
iMplemEnted.

~~~
nhebb
Can ConFirm. iT's hAppenEd to uS witH AMazon One cliCk. My wIfE stepped away
froM the Computer aNd wItHin A fEw minUTes my tHen 3 YeaR-old had Ordered A
GamE. THE SItUation will be comicaL wHEN kIds can orDer dirECtLy VIa Google
SeArcHes.

------
dIGIsth
"AMong THe ChallengEs thesE goLiAths facE iS integRaTinG inVentoRY and
PaymenTs systemS from REtailers big and SMall that have lITtLE ExPErieNce
Selling stufF outSIde oF theIR oWn sTOrefrOnts."

SEeMS lIKe there could be an oppOrTunity For a sErvice to act as A broker;
theY COUld act as A go-bETwEEn for inventory RelatEd tasks and SErvices
bEtweeN the fronT-ends (PintEREst, FB) and The BacKenDs (rETAiLer APIs.)
ProvidE A StanDaRd API on BotH ends (so RetAilErs Can UpDate priceS, number iN
sToCk, TaX anD such, ANd front-eNdS caN pUsh Buys aND get upDates.) if thEy
WeRE frOnt-end aGNoSTIc, thEy CoUld sAve ThE retaIlerS A buNch of tiMe, and
handLe Api updAtEs All in onE place (preventInG mass breakAgE whEn APIs
CHAnge, sincE a good part of their job wilL Be to keeP thE inteRfacEs up-to-
datE.)

ReTail APi brOKer or sOmethiNg. I woNdEr iF ANyone IS ThInkInG of doing thIS
AlrEady.

~~~
x0X0
I BrieFly consUlted for a ecommerce SEarCh company.

It stUnnEd me HOW mAny ONlINe sToREs sELLing _millions_ of dOllars of goOdS
PeR month onliNE arE eSsentiaLly incaPable OF


"Our model doesn't work. . we're he ads d own  tr yi ng t o se e if anyone wi l l bu y us
or if we can come  up w it h  a c o mp letel y new i d ea . Ifso me one  w i ll  fund  us 
during  this time ; T ha t'll be real l ycool."

-- --- -
psadri
'Bu y'button scan makea b ig di fferen c e, spe cially on  m o bile.M ost ret a i le r'smobile web experi e nc e  is horrible,specia ll y  t h e irche ckout flow s. 

Ani nline ' B uy ' b utt o n can increas e conversio n  ra tes an yw her e  from2-5xwh i chis huge and  a w in-win fo r ever y one inv o lved:
User:bet ter  exp e ri en cePu b lis h er : h i ghe r revenu e(C PA) R etai l e r :  mor e s ales 

--- ---
johanschI d on't hav e kid s, bu t Ico uld i magine  fami li es that do have  kid s to expe ctawho le  loto f unex epe cte d shipm ents of stu ff i f  t his pattern gets w id e l yimplemen ted.
~ ~~ 
n h ebb
Canco nfi rm.I t 's ha ppen e dto us wi th Ama z on  o ne clic k.  My wi fe  st epp ed aw a y
fr om the  compute r and within a few m i nutes my then 3y e ar - oldhad  ordered agame .  The  sit u at ion willbe co mi c al when kids can order  d irectl y via  Google
searc hes.

---- - - digisth"Amo n gt he challengesthese  Goliathsf ace is i ntegr ating in ventory a n d 
payment s s yst ems  fr o m  r etailers biga n d sm al l thathav e littl e e xpe rie nce 
s elling st uff outs id eof  t hei r own storefro nt s." 
See ms li k e ther e cou ld b ean opp ortunit y  f o r  a s er vi ce t o a ct  as a  bro k er; 
they c ould actasa  go- be tw een for  inventory re la ted tasksan d s ervice s betweenthe front-ends (Pintere s t, FB)and  theback ends (ret ail er API s.) Provid e a st andar dAPI o n bot h en ds(s o retailer s can  upda te  pri ces, nu mber in
stock, tax and  such, and fr ont -end s ca n p u sh buy sa ndg e t updates.) Ifthey
werefr o nt -end agnos t ic,  t hey cou ld save  ther etailer s a bunch  of time,  a nd
h a n dle  API updat es all i n one pla c e (pr e ve nting  ma ss bre ak age  when  APIsc han ge, s ince a  g ood pa rt of  t heir job  will be to keep the in terfac es up -to -
date.)
Re t ail  API brok er o r somethin g.I w onder  if anyon e is th ink i ng of  doi n g this
al r ea dy. ~~ ~
x0x0
I br i e f lyconsu lte d  for a  eco mmerce search com p any.

It stunn ed m e how  ma n y on li ne stores sell ing  _ m i llions_of  dollars of  goods
p er month  onlin e areessenti a l ly incapa bleof


"Our model_doesn't work.._we're heads down trying_to see_if_anyone will_buy_us
or if we_can come up_with a completely new_idea. If someone_will_fund us
during this time; That'll be really cool."

------
psadri
'Buy' buttons can make a big difference,_specially_on mobile._Most_retailer's
mobile_web experience is horrible, specially_their checkout flows.

An inline 'Buy'_button can_increase conversion rates anywhere from 2-5x which
is huge_and_a win-win for_everyone involved:

User: better experience Publisher: higher revenue (CPA) Retailer:_more sales

------
johansch
I don't have kids, but_I could imagine_families_that_do have kids to_expect a
whole lot of unexepected shipments_of stuff if this pattern gets_widely
implemented.

~~~
nhebb
Can confirm. It's happened to us with_Amazon one click. My wife stepped_away
from the computer and within_a few_minutes my then 3 year-old_had ordered a
game._The situation_will be comical_when kids can order directly via_Google
searches.

------
digisth
"Among the challenges_these Goliaths face is integrating inventory_and
payments_systems from retailers_big_and_small that_have little experience
selling_stuff_outside of_their_own storefronts."

Seems like there could be_an_opportunity for a service to act as_a broker;
they could act_as_a go-between for inventory_related tasks and services
between the_front-ends (Pinterest, FB) and the backends_(retailer APIs.)
Provide_a standard_API on both ends (so retailers can update prices, number in
stock,_tax and such, and front-ends can_push buys and get_updates.) If_they
were_front-end agnostic, they_could_save the_retailers a bunch of time, and
handle API_updates all_in one place (preventing mass breakage_when APIs
change, since a_good_part of their job will be_to keep the interfaces up-to-
date.)

Retail API_broker or something. I wonder_if_anyone_is thinking of doing this
already.

~~~
x0x0
I_briefly consulted for a ecommerce search_company.

It stunned me_how many online stores selling _millions_ of_dollars_of goods
per month online are essentially_incapable_of