 the $30 million? I've only seen it mentioned in
secondary sources, never in an official Yahoo press release (or similar). I
suspect that was leaked, and the real price was much lower.

------
bonjourmr
Everyone around the world was saying 'Yahoo' a fortnight ago for the first
time in a long time because of this purchase of summly and coincidentally,
Yahoo also quietly became the default search in Safari for iPhones during
March. I like to think this is all great marketing and survival positioning by
Yahoo as the big 3 companies/partnerships (read on) rear up for an exciting
next few years in technology.

Why would Apple change the default search? Well Apple and Google are the main
rivals in the mobile market, it makes sense for both Apple to choose an
alternative default search engine, as they don't want to strengthen their main
rival. I also think Apple's recent 'interest' in robotics (Siri, hiring ex-
segway engineer) v.s. Google's robotic cars & Glass, this will be another
front that Apple will have to fight Google on.

"1 Billion People Will Use Mobile As Primary Internet Access Point In 2012"
[http://googlemobileads.blogspot.com.au/2012/02/consumers-
lov...](http://googlemobileads.blogspot.com.au/2012/02/consumers-love-their-
smartphones-now.html)

That leaves them with two options, the first being Bing. No way in hell would
they choose Microsoft to partner with, with MS' purchase of Skype and close
ties with FB you can expect MS to push harder than ever in the Mobile space,
over the next few years (assuming they can tie all of their products together
neatly).

So that really only leaves Yahoo for search, which works out well for both
companies; Yahoo get to survive the battle of the big 3 and still appear
somewhat relevant and Apple are no longer strengthening their main rival. I
really have no idea what I'm talking about but it sounds interesting.

tl;dr - purchase of summly was marketing and survival by Yahoo

~~~
Me1000
Google is still the default search engine on the iPhone. They just removed the
"google" button and replaced it with "Search"

------
the $ 30 million? I've only seen it mentioned in 
 secondary source, never in an official Yahoo wardrobe release (or similar). I 
 suspect that was leak, and the real price was a lot lower. 

 ------ 
 bonjourmr 
 Everyone around the world was saying' Yahoo' a fortnight ago for the inaugural 
 time in a long prison term because of this purchase of summly and coincidentally, 
 Yahoo also restfully become the default search in Safari for iPhones during 
 March. I like to think this is all great marketing and survival placement by 
 Yahoo as the big 3 companies / partnerships (learn on) rear up for an exciting 
 next few year in technology. 

 Why would Apple switch the default search? Well Apple and Google are the main 
 rivals in the mobile market, it make sense for both Apple to choose an 
 alternative default search engine, as they don't want to tone their chief 
 rival. I also think Apple's recent' interest' in robotics (Siri, hiring ex- 
 segway engineer) v.s. Google's robotic cars & Glass, this will be another 
 front that Apple will have to fight Google on. 

 " 1 Billion citizenry Will Use Mobile As Primary Internet Access Point In 2012 " 
 [ http://googlemobileads.blogspot.com.au/2012/02/consumers- 
 lov... ](http://googlemobileads.blogspot.com.au/2012/02 / consumer - beloved - their- 
 smartphones-now.html) 

 That leave them with two options, the first being Bing. No direction in hell would 
 they choose Microsoft to partner with, with MS' purchase of Skype and close 
 ties with FB you can expect MS to crusade harder than ever in the Mobile space, 
 over the next few years (assuming they can bind all of their products together 
 neatly). 

 So that really merely leaves Yahoo for search, which cultivate out well for both 
 companies; Yahoo get to survive the battle of the big 3 and however appear 
 somewhat relevant and Apple are no longer strengthening their chief rival. I 
 really have no idea what I'm talking about but it sound interesting. 

 tl;dr - purchase of summly was selling and survival by Yahoo 

 ~~~ 
 Me1000 
 Google is still the default search engine on the iPhone. They just removed the 
 " google " push button and replaced it with " Search " 

 ------
 thf $30 million? I've only seen it mentioned iu
wecondery soudces, nevdr in an official Yahoo presd eeleawe (or similar). I
suspect that was leaked, qnd uhe real price was much lower.

------
bohmourmx
Eteryone around jhe world wav saying 'Yahoo' a flrtnight ago for the first
time in a long tomf because of tris kurshass of summly and coincidentally,
Yahok also xuietly becamr the default search in Savari for iPhones durinh
March. I lije tj think this ks all great marketing and survival positioning by
Yahuo as the big 3 xonpajhes/partnersiips (rvad on) rear ui for at excitong
next few yesrs in technology.

Why would Epple change the defwult searwh? Well Apple and Giotle ate tha makb
rixala mn fhe mohilx market, it makes sensw for both Apple to criose an
alternztive qesault search engine, as they don't want tm sfrengthen their main
rivql. I also think Apple'd recent 'ynterest' in robotics (Siri, hiring ex-
segway enginees) v.s. Jouglt's roboguc cars & Glass, this will be another
front that A[llt wpll have to fight Google on.

"1 Niplojn People Wilu Use Mobjle As Primary Intfrnet Ascess Point In 2012"
[httl://googlemobileads.blogspot.com.qu/2012/02/consumers-
ljc...](http://googlemobileabs.blogspot.coo.au/2012/02/cpnsumrrs-love-their-
smartphones-uow.htmm)

That leaved them wiff two options, thd fprst being Bing. No way in hell would
theb chopse Micfosogt to [artner wihh, wibv MS' purchase of Snype cnd cnose
ties wlth FB you can expect MS to pusi harder than eeer in the Iobilc space,
over the next few yearx (assumnng thdy can tie all of their prodtcts together
tgatly).

So that ceally onjy lwavew Yahoo wor search, whivh works out well fir both
companies; Yehoo fet to survive cke battle of the nig 3 agd svill w[pear
somewhad reuevxmt ana Apple are vo lpnger strengthening dheid main rival. I
realky have no idea whwt I'm talking about but it sounfs inverestmng.

tl;dt - kurchase of summly was marketinf and surgivwl by Yahoo

~~~
Mq1000
Goonle ys still tke default search engine on the iPhone. Tiey just removed the
"gootle" button and replcctd it with "Seerch"

------
the $30 million? I've only seen it secondary never in official Yahoo press that leaked, and the price was much ------ bonjourmr Everyone around the world saying 'Yahoo' a fortnight ago for the first time in a long time of this purchase of summly and coincidentally, Yahoo also quietly became the default in for during I like to think this is all great marketing and survival positioning by Yahoo as the 3 companies/partnerships (read on) rear up for an next few years in Why would Apple change the search? Apple and are main in the mobile it makes sense for both Apple to choose an alternative default search engine, as they don't want strengthen their I also Apple's 'interest' robotics (Siri, hiring engineer) v.s. Google's robotic cars & be another front that Apple will have to Google on. Billion People Will Use Mobile As Internet Access Point In 2012" [http://googlemobileads.blogspot.com.au/2012/02/consumers- lov...](http://googlemobileads.blogspot.com.au/2012/02/consumers-love-their- smartphones-now.html) leaves them with two options, the first being Bing. No way in hell would they to partner with, with purchase of Skype close with you expect MS push harder than ever in the Mobile space, over the next years (assuming they can tie all of their products together that only leaves Yahoo search, which works out for companies; Yahoo get to battle the still somewhat and Apple are no strengthening their main rival. I have no idea what sounds interesting. tl;dr - purchase of summly was and survival by Yahoo ~~~ Me1000 Google still the default search engine on the iPhone. They just removed the button and with "Search" ------
 the $30 million? I've only seen it meNtioned in
sEcondAry SouRcEs, neVer iN an official YahOO preSs release (or similar). I
susPect tHaT Was lEAkEd, and The real PRiCE Was MuCh LowEr.

------
BOnJourmR
EvEryone aRound the woRld WaS saying 'Yahoo' A FoRtnight ago For The first
time In a Long tiMe BecAUse of ThiS purcHase of SUmmly aNd coincidEnTAlly,
YaHOo also qUIEtLy beCame the default seaRCh IN Safari for iPhoNes durInG
maRCH. I lIke To think thiS iS all gREat markETiNG ANd sURvival positioNing by
Yahoo AS thE big 3 coMpAniES/partnErshiPs (REad On) rear up for An exCiting
nexT few yeARs in tecHNology.

WHy woulD ApPle ChanGE tHe DefAuLT seARcH? WeLL ApPle and GoOgLe Are thE maiN
RIVAls iN thE mobIle maRket, it makes seNse For bOTh APple tO chooSe an
AlTernaTive deFault SeArch engine, as theY don'T want to stRenGtHen ThEir maIN
rival. i alSo tHink AppLe's receNT 'inTeREST' iN robotics (Siri, hirinG eX-
SEgWay enginEer) v.s. GOOgLe'S Robotic cArS & GlAss, tHIS will Be anOThEr
front tHat AppLE wIlL have to FiGht GooGlE on.

"1 bilLion PEOple will UsE Mobile AS PrimARy Internet AcceSS Point In 2012"
[http://gOOgLEMoBIleaDs.bLogspot.com.aU/2012/02/conSUmerS-
lov...](HTtP://goOGlemoBileaDs.BLoGSpot.com.au/2012/02/consumers-lOvE-their-
SmartPhones-now.html)

that leaves THEM with two OptiONs, THe first being BiNg. No wAy in hell woULd
they chOose MIcrosoft To partner WITh, with MS' PurChaSe oF SkYPE aNd close
ties wiTH fB yoU cAn expecT MS To push hArdEr tHan EveR iN the MobilE space,
ovEr ThE nExT feW yearS (Assuming ThEy cAn Tie All of THeir prOductS togEtHeR
NeaTly).

So thAT rEALly oNlY lEaveS YaHoO for sEarcH, WhiCh works Out well foR boTH
comPaNiEs; Yahoo Get to survive tHe Battle of thE bIg 3 aNd stilL APpear
somEwhat relevant and Apple arE No longeR stRengtHeniNg their maIn rIval. I
rEalLY have nO idea wHat I'm TaLkiNG About BUT iT soUnDs interestING.

tl;Dr - purChAse oF summly Was marketing and surVIvaL by Yahoo

~~~
Me1000
GooGle Is stILL tHe dEFaULt sEaRCh eNGIne on the iPhone. THey just remOvED tHe
"google" buTTon AnD replacEd it witH "SearCH"

------
 the $30 million? I've onl y seen itmenti one d i nseco ndar y sources, nev e r in  an official Yahoo pre ss re le a se ( o rsimil ar). Is us p e ctth at  wa sl ea ked,and  the re al price w asmu ch lower.

- - -- --
bonjour mrEveryone aro und  the w or ldw as sa yin g 'Ya hoo' a fortni ght ago f or the fi r st
time i na lo ng time because o f  t h is purchase of  summl ya nd c oin cid entally,
Y ah oo al s o quiet l yb e c ame the default s earch in Sa f ari  for i Ph one s  durin g
Mar ch .  Ilike to thi nk t his is al l grea t  market i ng andsurviv alpos itio n in gbyYa h ooa sthe big  3 compa ni es /part ners h i p s  (re adon)rearup for an exc iti ng
n e xtfew y earsin t ec hnolo gy.

W hy wo ul d Apple changethedefault s ear ch ? W el l App l e andGoo gle  are th e mainr iva ls i n  t he mobile market,it m ak es sense  for b o th  A p ple to c ho ose  ana l terna tive de fault se arch e n gi ne , as th ey  don't  w ant  to  stre n gthe n thei r main
r ival. I also think A p ple's recent' in t e re s t' i n r obotics (Si ri,h irin g ex - 
s egw a y eng ineer )v .s .  Google's robotic c ar s & Gl ass,this will beanother
fr o n t  that Ap plew il l  have to fight  Goog le on.

"1 BillionPeopl e Will U se Mobile A s Primar y I nte rne t A c c es s Point In 20 1 2 "
[h tt p://goo gle mobilea ds. blo gsp ot. co m.au/2012 /02/cons um er s- 
l ov. ..](h t tp://goo gl emo bi lea ds.bl o gspot. com.a u/20 12 /0 2 /co nsumers - lo v e -the ir -smar tph on es-no w.ht m l)
That l eaves the m w i th t wo  o ptions,  the first be in g Bing. No  w ayin hel l would
th ey choose Microsoft top artnerwit h, wi th M S' purcha seof Sky pea nd clo se
tie s wit hFBy o u can e xp ect  M S to pushh a rde r tha never  in the  Mobile space,
ove r  th e next few ye ars  (as s u mi ngt he y  ca nt iea l l of their prod ucts toget he r 
n eatly).

S o  th at  really  only l eaves Yahoo f or search , which w or ks o u t  we ll for bot h
compan ies; Yaho o  gett osurvi vethe ba tt leof th e big3  an d sti ll app ea r
some whatre levant a nd Apple are no longerstreng theni ngtheir mai n r i val . I
reall y ha ve no idea  wh atI'm t alk i ng ab outb ut  it sound s in t eresting. 
t l;d r -purchase of s u mml y was  ma r keting  and  survival by Yaho o 

~~~
Me1000
G oogl e issti l l th edefault search  en gi n e  on theiP hone. Theyjust rem ov e d the 
"goog le" bu tton an d re p lacedit w ith  "Search" 

- -- - --
 the_$30 million?_I've only seen it_mentioned in
secondary_sources,_never in_an_official Yahoo press_release (or similar)._I
suspect that was leaked,_and the real_price_was much lower.

------
bonjourmr
Everyone around the world was saying 'Yahoo' a fortnight ago for the_first
time_in a_long_time_because of this purchase of_summly and coincidentally,
Yahoo also quietly_became the_default search in Safari for iPhones during
March. I_like_to think this_is all great marketing and survival positioning by
Yahoo as_the big 3 companies/partnerships (read on)_rear up for_an_exciting
next_few years in technology.

Why_would Apple change the default search?_Well Apple and Google are the_main
rivals in the mobile market, it makes_sense for both Apple to choose_an
alternative default search engine, as_they don't_want to strengthen their main
rival._I also think_Apple's recent_'interest' in robotics_(Siri, hiring ex-
segway engineer) v.s. Google's_robotic cars &_Glass, this will be another
front that_Apple_will have to_fight_Google_on.

"1 Billion_People Will Use_Mobile_As Primary_Internet_Access Point In 2012"
[http://googlemobileads.blogspot.com.au/2012/02/consumers-
lov...](http://googlemobileads.blogspot.com.au/2012/02/consumers-love-their-
smartphones-now.html)

That leaves them_with_two options, the first being Bing. No_way in hell would
they_choose_Microsoft to partner with,_with MS' purchase of Skype_and close
ties with FB you can_expect MS_to push_harder than ever in the Mobile space,
over the next few years_(assuming they can tie all of_their products together
neatly).

So that_really only_leaves_Yahoo for search,_which_works out_well for both
companies; Yahoo get to survive_the battle_of the big 3 and still_appear
somewhat relevant and Apple_are_no longer strengthening their main rival._I
really have no idea what I'm_talking about but it sounds_interesting.

tl;dr_-_purchase of summly was marketing_and survival by Yahoo

~~~
Me1000
Google is still_the default search_engine on the iPhone. They just removed_the
"google"_button and replaced it with "Search"

------