 and work perfect. Under the hood for me, out of the
gate doesn't matter as much as long as it works and isn't slow to the point
that it affects the user's perception of the product. I typically try to think
of the user's interaction/perception/experience first. Mockups in Photoshop
are pretty useful to me, but so are HTML mockups. It all depends on what I am
trying to achieve. A visual experience - playing around w/ that would be best
served to me by toying around in Photoshop. An interaction experience, mocking
variations of that in jquery is best because I can click around. I can touch
and feel my app. However I mostly start everything with sketches on pieces of
paper or my notebook. I try to draw different variations. I look at how other
webapps/apps do them. With ShelfLuv there werent many ideas or variations. I
didn't start having variations until I had something working to show. If
there's nothing to show yet, I feel that people have no baseline with which to
compare. It's a lot easier for most people to say A is better than B, than to
just show them B and ask them if this is any good.

Part B - I find that a layperson is immensely useful in this arena. One of my
sounding boards is my wife. She's very intelligent but is not what you would
call a techie or designer type. Alot of times I just want to use icons but
many nontechie people will have no clue what these icons mean. Of course it's
a compose icon - it's a pen and paper.

Part C - I would say you can outsource visual design, but it would be hard to
outsource the interaction design and how the app works. Interaction is a
process that can be very iterative. You try something, it doesn't work and you
try it again.

Part D - I am an engineer by training but started focusing on user experience
and interaction about midway in my career. I felt like I could have the most
impact on users through a great product experience. I started by reading a lot
of blogs and sites of great designers. I look at and try a lot of web apps and
sites. I also buy a lot of iphone/ipad apps to see how they work and what
they've done.
and work perfect. Under the hood for me, out of the 
 gate doesn't matter as a lot equally long as it solve and isn't slow to the item 
 that it affect the user's perception of the intersection. I typically hear to think 
 of the exploiter's interaction / perception / experience first. Mockups in Photoshop 
 are reasonably useful to me, but so are HTML mockups. It all depends on what I am 
 try to achieve. A visual experience - playing around w/ that would be best 
 served to me by toying about in Photoshop. An interaction experience, mocking 
 variations of that in jquery is best because I can cluck around. I can touch 
 and feel my app. However I mostly get down everything with sketches on pieces of 
 paper or my notebook. I try to draw unlike variations. I look at how other 
 webapps / apps do them. With ShelfLuv there were nt many ideas or variations. I 
 didn't begin having variations until I had something working to show. If 
 there's nothing to show yet, I feel that people have no service line with which to 
 compare. It's a batch easier for most multitude to suppose A is better than B, than to 
 just show them b-complex vitamin and necessitate them if this is any good. 

 Part B - I find that a layperson is vastly useful in this arena. One of my 
 sounding boards is my wife. She's very intelligent but is not what you would 
 call a techie or designer character. Alot of times I just want to use icons but 
 many nontechie people will have no hint what these icon mean. Of course it's 
 a compose icon - it's a pen and newspaper. 

 Part C - I would say you can outsource visual design, but it would be unvoiced to 
 outsource the interaction design and how the app works. Interaction is a 
 process that can be very iterative. You try something, it doesn't sour and you 
 try it again. 

 Part five hundred - I am an engineer by training but started concentrate on user experience 
 and interaction about midway in my career. I feel like I could have the most 
 impingement on users through a big product experience. I started by read a lot 
 of blogs and sites of great designers. I look at and try a lot of web apps and 
 sites. I also bribe a lot of iphone / ipad apps to see how they cultivate and what 
 they've done.
 anf work perfect. Under the hood for me, ouj if the
jate dossn't matger as much as long as it wocks qnd iwn't slow to the point
tfat it afvects thw ustr's perception of the product. I bypiccloy try to thinl
of the usar's interactiot/pdreeption/experience first. Mockups in Protoshol
age pretty usefol to ie, bhn wo are HTML mockups. It all delends oi what I am
tryimg to achieve. A visual expfriejce - playing arounf w/ that woomd fw best
served to me by uoving around in Photoshop. An interaction exoerieuce, mocking
caeiahhons of thav in jzuery is besb becauve I cam click around. I ran rouch
and feel my app. Iowever I mostly statt everythhny with sketches on piwcws of
kaper or ot nutegopk. I try to draw diffsrent variarions. I look at how oeyer
webapps/appa do trei. With ShelfLuv there werent many ideas or variations. I
didn't starr having variations ujtil I haq something working to show. If
there's nothing to svow yxt, I yccl tfqt people have no baseline with which to
compare. Jt'x s lot easier fjr most peollf yj say A is bejter thch G, than to
just show them B and qsk them yf tnis is any good.

Part B - I fibd that a lajperwon is immensely udeful in thns arema. Onr of my
sounding boards ns my sife. She's vfry intelmkgent but is not whst you would
call a techie or designer typz. Alot ow tikes I tust want ho usc icons but
many nonhechig peopne will hage no clue what these icons meai. Of course ij's
a cokpose icjn - ib's a pen and pa[er.

Part C - I wpuld sav you zan outsougce visuan design, bue it would be jard to
outsonrce the ynteeactuon desken and how the app works. Interactuon is a
process thet cxh be very iteracnvt. Tou try somethong, it dlexn'e work and yog
try it sgain.

Oart D - I an an rngineer by training but started focusing pn user exkerience
agd interactiom about midway in ly caceer. I felt lihe I could have the most
impact on users thvough a great proeuct experieuce. I started by reading a lot
of blogs aid sites of great desigbers. I look at and jry a lot of wxb appf and
sitev. I also buy a lot od iphone/ipad apps to see how they work and wvat
thfy've done.
and work perfect. Under the hood for of gate doesn't as much as isn't to the point it affects the perception of the product. I typically to think of the user's interaction/perception/experience first. Mockups in Photoshop are pretty useful me, but so are HTML mockups. It all depends on what I am to A experience playing around w/ that would be best served to me by toying around in Photoshop. An experience, mocking variations of that in jquery is because I can click I can touch and feel app. I mostly everything sketches pieces of paper my notebook. I try to draw different variations. I look at how other webapps/apps do them. With there werent or variations. didn't having until I had to show. If there's nothing to feel that people have no baseline with which compare. It's lot easier for most people to A is better than B, than to just them B and ask them if this is any good. Part B - I find layperson is immensely useful this arena. One my boards my She's very but is not what you would call a techie or designer Alot of times I just want to use icons but people have no clue these icons mean. Of it's compose icon - it's and Part would you outsource visual design, but would be hard to outsource interaction design and how a process that can be very iterative. You something, it doesn't work and you try again. Part D - I am an engineer by training but started on user interaction about midway in my career. I felt I could have the impact on users through a great product experience. I by a lot blogs and sites great designers. I at and try of web and I lot of iphone/ipad apps to see they and what they've done.
 and work perfect. Under the hooD for me, out oF the
gAte DoeSn'T matTer aS much as long as iT WorkS and isn't slow to the point
That iT aFFectS ThE user'S percepTIoN OF thE pRoDucT. I TYpIcallY trY to thinK
of the user'S inTeRaction/percePTiOn/experienCe fIrst. Mockups iN PhOtoshoP
aRe pREtty uSefUl to mE, but so ARe HTML Mockups. It AlL DependS On what I AM
TrYing To achieve. A visual eXPeRIence - playing arOund w/ tHaT WoULD be BesT
served to mE bY toyiNG around IN PHOTOshOP. An interactioN experience, MOckIng
varIaTioNS of thaT in jqUeRY is Best because i can Click arouNd. I can TOuch
and FEel my apP. HowevEr I MosTly sTArT eVerYtHIng WItH skETchEs on piecEs Of
Paper Or my NOTEBook. i trY to dRaw diFferent variatIonS. I loOK at How otHer
weBappS/aPps do Them. WiTh SheLfluv there werent mAny iDeas or varIatIoNs. I
DiDn't stARt haviNg vAriAtions uNtil I haD SomEtHING wOrking to show. If
therE's NOThIng to shoW yet, I fEEl ThAT people hAvE no BaseLINe witH whiCH tO
compare. it's a loT EaSiEr for moSt People To Say a is BetteR Than b, than tO
just shoW them b And ask them if thIS is any good.

ParT b - I FINd THat a LayPerson is immEnseLY useFul iN ThIs aREna. OnE of my
SoUNdINg boards is my wife. She'S vEry intElligEnt but is not whAt you would
CALL a techie Or deSIgNEr type. Alot of tiMes I jUst want to uSE icons buT
many NontechiE people wiLL Have no clUe wHat TheSe iCONs Mean. Of course iT'S
A comPoSe icon - iT's a Pen and pApeR.

PaRt C - i woUlD say you caN outsourCe ViSuAl DesIgn, buT It would bE hArd To
OutSourcE The intEractIon dEsIgN And How the aPP wORKs. InTeRaCtioN is A
pRocesS thaT Can Be very iTerative. YOu tRY somEtHiNg, it doeSn't work and you
TrY it again.

PaRt d - I aM an engINEer by traIning but started focusing ON user exPerIence
And iNteractioN abOut midWay IN my carEer. I feLt likE I CouLD Have tHE MoSt
iMpAct on users THRouGh a grEaT proDuct expErience. I started by rEAdiNg a lot
of blogs And SiteS OF gReaT DeSIgnErS. i loOK At and try a lot of wEb apps and
sItES. I Also buy a loT Of iPhOne/ipad Apps to sEe how THey work And what
thEy've done.
 and work perfect. Under t he hood fo r me,  ou t o fthegate  doesn't matte r  asmuch as long as it wor ks an di sn't sl ow to  the po i nt t hat  i taff ec t sthe u ser 's perc eption ofthe  p roduct. I ty p ic ally try t o t hink
of theuse r's in te rac t ion/p erc eptio n/expe r iencefirst. Mo ck u ps inP hotosho p ar e pr etty useful to me ,  b u t so are HTMLmockup s. It a lldep ends on wh at  I am tryingt oa c h iev e . A visual ex perience -p lay ing ar ou ndw / that  woul db e b est
servedto m e by toyi ng aro u nd in P h otoshop . An i nte rac tion ex pe rie nc e , m o ck ing var iationsof  t hat i n jq u e r y  isbes t be cause  I can clickaro und. I c an to uch
a nd f ee l myapp. H oweve rI mostly startever ything wi thsk etc he s onp iecesofpap er or m y noteb o ok.  I t r yto draw differentva r i at ions. Ilook a t  h ow other
we ba pps /app s do th em.W it h ShelfL uv the r ewe rent ma ny  ideas  o r v ari ation s . Ididn't  start h aving variations unt i l I had somet h in g wo r king  to  show. If
t here ' s no thin g  t o s h ow ye t, Ife e lt hat people have noba seline  with  which to
com pare. It's a lot easi er f o rm ost people tosay A  is better than B,thanto
justshow them B  and ask  th emifthi s is  any good.

P a r t B-I findtha t a lay per son  is  im me nsely use ful in t hi sar en a.One o f  my
soun di ngbo ard s ism y wife . She 's v er yi nte lligent bu t is n ot  w hatyou  w ouldcall a t echie o r designe r t y pe.Al ot  of tim es I just wan tto use ico ns  bu t
many n ontechie  people will have no cl u e whatthe se ic onsmean. Ofcou rse it 'sa  compo se ico n - i t' s a p en an d pa per .
Part C -I wou ld sa yyoucan out source visual desi g n,but it wouldbehard t oout s ou r ceth e  in t e raction designand how th ea pp  works. In t era ct ion isa
proce ss th a t can b e very it erative.Yo u tr y som ething, it  doesn't  work and you
t r yit ag ain .

Par tD -  I am  an en g ine er by  train in g butstart ed  focusin g on user experience
an d inte racti onabout mid way inmy career . Ifelt likeI c oul d hav e t h e mos t
im p ac t o n  user s th r ough a gr e at  pr o d uc t experienc e . I s tarte d b y  readi ng a  lot
of blogs and sites of great  des i g ner s.I  loo kat and try a l otof w eb appsan d
sites. Ialso buy  a lot o f ipho ne/ipa d appst o  s e e howthey  wo rk and wh atth e y've do ne .
 and_work perfect._Under the hood for_me, out_of_the
gate doesn't_matter_as much as_long as it_works and isn't slow_to the point
that_it_affects the user's perception of the product. I typically try to think
of the user's_interaction/perception/experience_first. Mockups_in_Photoshop
are_pretty useful to me, but_so are HTML mockups. It_all depends_on what I am
trying to achieve. A visual_experience_- playing around_w/ that would be best
served to me by toying_around in Photoshop. An interaction experience,_mocking
variations of that_in_jquery_is best because I_can click around. I can touch
and_feel my app. However I mostly_start everything with sketches on pieces of
paper_or my notebook. I try to_draw different variations. I look_at how_other
webapps/apps do them. With ShelfLuv_there werent many_ideas or_variations. I
didn't start_having variations until I had something_working to show._If
there's nothing to show yet, I_feel_that people have_no_baseline_with which_to
compare. It's a_lot_easier for_most_people to say A is better_than_B, than to
just show them B and_ask them if this_is_any good.

Part B -_I find that a layperson_is immensely useful in this arena._One of_my
sounding boards_is my wife. She's very intelligent but is not what you_would
call a techie or designer type._Alot of times I_just want_to_use icons but
many_nontechie_people will_have no clue what these icons mean._Of course_it's
a compose icon - it's a_pen and paper.

Part C_-_I would say you can outsource_visual design, but it would be_hard to
outsource the interaction design_and_how_the app works. Interaction is_a
process that can be very iterative._You try something,_it doesn't work and you
try it again.

Part_D_- I am an engineer by_training_but started focusing on user experience
and_interaction_about_midway in my career. I_felt like I could have the_most
impact on users through a great product experience. I_started by reading_a lot
of blogs and sites_of_great_designers. I look at and try a lot of web_apps and
sites._I also buy_a lot of iphone/ipad apps to see how they work_and what
they've done.