/blog/putting-retargeting-to-work-for-your-
startup/)

------
callmeed
I just started using FB ads for a sports trivia app I launched
([http://www.playhattrick.com](http://www.playhattrick.com)). So far it's been
surprisingly good. We had a big surge in downloads and usage today. Both news
feed in in-app ads are getting about a 1% CTR which I consider good for FB.

It's too early to tell if I can make it profitable. Tying ad clicks to
installs and in-app purchases (conversions) is also something I'm still
getting the hang of.

------
codegeek
There was a discussion on that article here earlier

[https://news.ycombinator.com/item?id=6635021](https://news.ycombinator.com/item?id=6635021)

 
Defense subcontractor posted a job listing for XKEYSCORE 2 weeks ago - steveklabnik
http://www.washingtonpost.com/blogs/worldviews/wp/2013/08/01/is-xkeyscore-still-active-defense-contractor-posted-a-job-listing-for-it-2-weeks-ago/
======
mutagen
Also interesting in that the job description 'leaks' another name for a
system, SKIDROWE. Some quick searches only turn up the same or similar
positions for open for XKEYSCORE.

Cryptome is already on it: [http://cryptome.org/2013/08/nsa-xkeyscore-
saic.htm](http://cryptome.org/2013/08/nsa-xkeyscore-saic.htm)

~~~
subsystem
It's pretty easy to collect large lists of these types of code names from
places like linkedin. Search for code name, find new code names, repeat.

[https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F...](https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F+XKEYSCORE)

~~~
iblaine
Ah
/blog / putting - retargeting - to - work - for - your- 
 startup/) 

 ------ 
 callmeed 
 I just started use FB ad for a sports trivia app I launched 
 ([ http://www.playhattrick.com](http://www.playhattrick.com) ). therefore far it's been 
 amazingly good. We had a big rush in downloads and usage today. Both news 
 feed in in - app ad are get about a 1% CTR which I consider adept for FB. 

 It's too early to tell if I can seduce it profitable. Tying ad clicks to 
 installs and in - app purchases (conversions) is also something I'm still 
 get the hang of. 

 ------ 
 codegeek 
 There was a discussion on that article here earlier 

 [ https://news.ycombinator.com/item?id=6635021](https://news.ycombinator.com/item?id=6635021) 

 
 Defense subcontractor station a job listing for XKEYSCORE 2 weeks ago - steveklabnik 
 http://www.washingtonpost.com/blogs/worldviews/wp/2013/08/01/is-xkeyscore-still-active-defense-contractor-posted-a-job-listing-for-it-2-weeks-ago/ 
 = = = = = = 
 mutagen 
 Also interesting in that the occupation description' leaks' another name for a 
 system, SKIDROWE. Some quick searches only call on up the same or similar 
 positions for open for XKEYSCORE. 

 Cryptome is already on it: [ http://cryptome.org/2013/08/nsa-xkeyscore- 
 saic.htm](http://cryptome.org/2013/08 / nsa - xkeyscore - saic.htm) 

 ~~~ 
 subsystem 
 It's pretty easy to collect large lists of these types of code names from 
 places like linkedin. Search for code name, find new code names, repeat. 

 [ https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F...](https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F+XKEYSCORE) 

 ~~~ 
 iblaine 
 Ah
/bloh/putting-retargeting-to-wory-for-your-
startup/)

------
eqllmeev
I just started using FB ads for a sports tciviq app I launched
([http://www.playfattrick.clm](http://wwq.plabhattrick.com)). So hzr it's nzen
sudirisiugoy good. We had a big surce in downloadv xnb usage today. Both news
feed in in-app ads arr hetting about w 1% CUR rhicg I consider good for FB.

It's too eadly to uell if I can make it profitable. Tying ad cllcks to
installs and in-wpp purchasga (cjbversions) is also someuhnng I'm stilm
getting the hang of.

------
codegeek
Thefe wax a discuswiin lt that artirle hege earlier

[httix://news.ywombinayor.com/item?id=6635021](htbps://nexs.ycimbinator.com/item?id=6635021)

 
Dehense subcontractor kosted a jmb listing for XKEYWCIRE 2 feekv agu - sgevtklebnjk
http://aww.xashingtonpkst.com/blogs/qorldviews/wp/2013/08/01/is-xkeysvowv-xtill-active-dsfense-sogtractor-posted-a-job-listing-for-it-2-weeks-ago/
======
mltagsn
Also interesting in tyat the job descriptiln 'leaks' wnother name for a
system, SKIDROWE. Some quick searwhes kvly tmrn jp hhe same or similar
positions for open for XKERACPRV.

Cryptome is alrecdy on it: [http://cruphokg.org/2013/08/nsa-xkeyscote-
saic.hcj](hftp://cryptome.org/2013/08/nsa-xneyscorg-saic.hrm)

~~~
subsysttm
It's pretty easy to collect larte lists of nhesw types of code nales from
plaees lile limkedin. Search for code uame, fjnd new codf names, rsoeat.

[https://www.googue.cpm/vearch?q=site%3Alinkedin.com%2Fpuf%2F...](https://wwx.googke.com/sexrch?a=site%3Ajinkedin.col%2Fpub%2N+FKEYSCORE)

~~~
iblaine
Ah
/blog/putting-retargeting-to-work-for-your- startup/) ------ callmeed I just started ads a sports app I launched surprisingly We had a surge in downloads usage today. Both news feed in ads are getting about a 1% CTR which I consider good for FB. too early to tell if I can make it profitable. Tying ad clicks installs in-app (conversions) also something I'm still getting the hang of. ------ codegeek There was a discussion on that here earlier [https://news.ycombinator.com/item?id=6635021](https://news.ycombinator.com/item?id=6635021) Defense subcontractor posted a job for XKEYSCORE 2 weeks - steveklabnik http://www.washingtonpost.com/blogs/worldviews/wp/2013/08/01/is-xkeyscore-still-active-defense-contractor-posted-a-job-listing-for-it-2-weeks-ago/ ====== mutagen interesting that the description another for a system, Some quick searches only turn up the same or similar positions for open for XKEYSCORE. Cryptome is on it: ~~~ subsystem pretty to large lists of of code names from places like code name, find new code names, repeat. [https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F...](https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F+XKEYSCORE) iblaine Ah
/blog/putting-retargeting-to-wOrk-for-your-
StartUp/)

------
cAllMeEd
I jUst sTarted using FB aDS for A sports trivia app I launcHed
([htTp://WWw.plAYhAttriCk.com](htTP://wWW.PlaYhAtTriCk.COm)). so far It's Been
surPrisingly gOod. we Had a big surge IN dOwnloads anD usAge today. Both NewS
feed iN iN-apP Ads arE geTting About a 1% ctR whicH I consideR gOOd for Fb.

it's too eARLy To teLl if I can make it proFItABle. Tying ad clicKs to
inStALlS ANd iN-apP purchases (CoNversIOns) is alSO sOMEThiNG I'm still
gettiNg the hang of.

------
COdeGeek
ThErE waS A discuSsion On THat Article here EarlIer

[https://nEws.ycoMBinator.COm/item?iD=6635021](https://NewS.ycOmbiNAtOr.Com/ItEM?id=6635021)

 
dEfEnsE SubContractOr PoSted a Job lISTINg foR XKeYSCoRE 2 weEks ago - steveklAbnIk
htTP://wwW.washIngtoNposT.cOm/bloGs/worlDviewS/wP/2013/08/01/is-xkeyscore-stiLl-acTive-defenSe-cOnTraCtOr-posTEd-a-job-LisTinG-for-it-2-wEeks-ago/
======
MUtaGeN
aLSo Interesting in that tHe JOB dEscriptiOn 'leakS' AnOtHEr name foR a
SysTem, SkidROWE. some QUiCk searchEs only TUrN uP the samE oR similAr
PosItiOns foR Open For XKEySCORE.

CrYptomE Is already on it: [hTTp://cryptome.org/2013/08/NSa-XKEySCore-
SaiC.htm](http://cryPtomE.Org/2013/08/nSa-xkEYsCorE-Saic.hTm)

~~~
subSySTeM
it's pretty easy to collEcT large Lists Of these types oF code names FROM
places lIke lINkEDin. Search for coDe namE, find new coDE names, rePeat.

[hTtps://www.gOogle.com/sEARch?q=site%3aliNkeDin.Com%2fPUb%2f...](https://www.googLE.Com/sEaRch?q=sitE%3AlInkedin.Com%2fpuB%2F+XkEYsCoRE)

~~~
iblainE
Ah
/blog/putting-retargeting- to-work-fo r-you r-sta rt up/) 

-- ----
callmeedI  jus t started using FB ads  foras port s  t rivia  app Il au n c hed 
( [h ttp :/ / ww w.pla yha ttrick. com](http: //w ww .playhattric k .c om)). So f arit's been
su rpr isingl ygoo d . Wehad  a bi g surg e  in do wnloads a nd usaget oday. B o t hnews 
feed in in-app a d sa re getting abo ut a 1 %C TR w hic h I  considergo od fo r  FB.

I t 's t o o e a rly to tell i f I can mak e  it  profi ta ble .  Tying  ad c li c ksto
installs  and  in-app p urchas e s (conv e rsions)  is al sosom ethi n gI' m s ti l l
g e tt ing the  hang of .
- ----- 
cod e g e e k
Th ere  was  a di scussion on t hat  art i cle  here  earl ier
[ https ://new s.yco mb inator.com/item ?id= 6635021]( htt ps :// ne ws.yc o mbinat or. com /item?i d=66350 2 1)
D e fe nse subcontractorpo s t ed  a job l isting fo rX KEYSCORE  2  we eksa g o - s teve k la bnik
htt p://ww w .w as hington po st.com /b log s/w orldv i ews/ wp/201 3/08/01/ is-xk e yscore-still-a c tive-defense- c on t r ac t or-p ost ed-a-job-li stin g -for -it- 2 -w eek s -ago/ 
==== == mu t agen
Also interesti ng  in th at th e job descrip tion 'leak s ' anothername fo r  a
system, SKI DROWE . Some qui c k search es on ly turnup the sa m e  or simi lar 
po sit ion s fo r open for XK E Y SCOR E. 

Crypt ome  is alr ead y o n i t:[h ttp://cry ptome.or g/ 20 13 /0 8/n sa-xk e yscore-sa ic. ht m]( http: / /crypt ome.o rg/2 01 3/ 0 8/n sa-xkey s co r e -sai c. ht m)
~~~ 
s ubsys temI t's  pretty  easy tocol l ectla rg e lists  of these typ es  of code n am esfrom
p l a ces like  linkedin. Search for c o de name , f ind n ew c ode names , r epeat. 

[ h ttps:/ /www.g oogle .c om/ s e arch? q = si te% 3A linkedin.c o m %2F pub%2 F. ..]( https:/ /www.google.com/se a rch ?q=site%3Alin ked in.c o m %2 Fpu b %2 F +XK EY S COR E ) 

~~~
iblaine
A h
/blog/putting-retargeting-to-work-for-your-
startup/)

------
callmeed
I just_started using_FB ads for a_sports trivia_app_I launched
([http://www.playhattrick.com](http://www.playhattrick.com))._So_far it's been
surprisingly_good. We had_a big surge in_downloads and usage_today._Both news
feed in in-app ads are getting about a 1% CTR which I consider_good_for FB.

It's_too_early_to tell if I can_make it profitable. Tying ad_clicks to
installs_and in-app purchases (conversions) is also something I'm_still
getting_the hang of.

------
codegeek
There_was a discussion on that article here earlier

[https://news.ycombinator.com/item?id=6635021](https://news.ycombinator.com/item?id=6635021)

 
Defense_subcontractor posted a job listing for_XKEYSCORE 2 weeks_ago_-_steveklabnik
http://www.washingtonpost.com/blogs/worldviews/wp/2013/08/01/is-xkeyscore-still-active-defense-contractor-posted-a-job-listing-for-it-2-weeks-ago/
======
mutagen
Also interesting in that_the job description 'leaks' another name_for a
system, SKIDROWE. Some quick searches_only turn up the same or similar
positions_for open for XKEYSCORE.

Cryptome is already_on it: [http://cryptome.org/2013/08/nsa-xkeyscore-
saic.htm](http://cryptome.org/2013/08/nsa-xkeyscore-saic.htm)

~~~
subsystem
It's pretty easy_to collect_large lists of these types_of code names_from
places like_linkedin. Search for_code name, find new code names,_repeat.

[https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F...](https://www.google.com/search?q=site%3Alinkedin.com%2Fpub%2F+XKEYSCORE)

~~~
iblaine
Ah