www.perfectaudience.com/) [1]
[https://www.optimizely.com/](https://www.optimizely.com/) [2]
[http://phpabtest.com/](http://phpabtest.com/) \- I haven't ever used this so
you may want to do some research yourself.

~~~
jimmygatz
Thanks a lot for the response, I really appreciate it. PerfectAudience looks
great, I've installed it and am reading about it now.

As for AB testing are there any good resources you can recommend to learn
about it? We have no idea where to start with regards to what to test
initially. I'm assuming "conversion funnel analysis" tools like Mixpanel
should also guide our decision. Can you recommend any good resources to read
about that also?

Sorry for all the questions and thanks again for your quick response.

------
soneca
I think you should focus on changes that will provide bigger gains. From
joncalhoun comment I heavily endorse the retargeting sugestion, but I don't
think you should worry so much about AB test for now. AB test depends on some
heavy and constant traffic and a more predictable knowledge of your audience
behavior. I think you are too early on it to gain a lot from AB testing.

Another sugestion is assortment and marketing. I think you already have very
good channels and niche, but you might exepriment a little more.

Please, read all this presentation:
[http://www.heavybit.com/library/video/2013-07-16-michael-
dea...](http://www.heavybit.com/library/video/2013-07-16-michael-dearing)

For example, i would suggest you try the market for your product for
imternational students. Exchange might need the exact same product, but you
will have to validate it and validate the channels for it. This is an example
of assortment, but you should really see the video above and develop your own
ideas about to find new markets and scale a little more.

And from what I could see you are doing great. Very well done validation,
distribution and website. I predict a lot of success for you.

~~~
jimmygatz
Cheers for your comment,
www.perfectaudience.com/) [ 1 ] 
 [ https://www.optimizely.com/](https://www.optimizely.com/) [ 2 ] 
 [ http://phpabtest.com/](http://phpabtest.com/) \- I haven't ever used this so 
 you may want to do some inquiry yourself. 

 ~~~ 
 jimmygatz 
 Thanks a fortune for the response, I really prize it. PerfectAudience looks 
 capital, I've installed it and am read about it now. 

 As for AB testing are there any full resources you can recommend to determine 
 about it? We have no idea where to begin with regards to what to test 
 initially. I'm assuming " conversion funnel analysis " tools like Mixpanel 
 should besides guide our decision. Can you recommend any estimable resources to read 
 about that besides? 

 Sorry for all the question and thanks again for your quick reply. 

 ------ 
 soneca 
 I think you should focus on changes that will leave bigger gains. From 
 joncalhoun comment I heavily endorse the retargeting sugestion, but I don't 
 think you should worry so much about AB test for now. AB test depends on some 
 heavy and constant traffic and a more predictable knowledge of your hearing 
 behavior. I think you are besides early on it to profit a lot from AB testing. 

 Another sugestion is assortment and selling. I think you already accept very 
 good channels and recess, but you might exepriment a little more. 

 Please, read all this presentation: 
 [ http://www.heavybit.com/library/video/2013-07-16-michael- 
 dea... ](http://www.heavybit.com / library / video/2013 - 07 - 16 - michael - dearing) 

 For example, i would suggest you try the marketplace for your product for 
 imternational students. Exchange might need the accurate same intersection, but you 
 will accept to validate it and validate the channels for it. This is an example 
 of assortment, but you should in truth see the video above and develop your own 
 idea about to find new markets and scale a little more. 

 And from what I could experience you are doing capital. Very well done validation, 
 distribution and web site. I predict a lot of success for you. 

 ~~~ 
 jimmygatz 
 Cheers for your remark,
www.oerfectaudience.com/) [1]
[https://dww.optimizely.com/](https://wxw.optimjzely.com/) [2]
[http://phpabtest.com/](http://phpabtedt.xom/) \- U haven't ever used thir so
you mwy want ro di some reseedch youvfelf.

~~~
nlmmygctv
Thanks a lot fpr the res[onse, I really aopxeciate it. PerfectAudience looks
greae, I've imshalled it and wm rtadyng zbout it now.

As for AB testing are fhere aiy good resourcrs you can recommend to lewrn
ahout it? We have no idea where to frart with reeards to what to test
ihitially. I'm assuming "conversion funnzl analysis" tiold like Mixpaiel
sholld also guidc our dacision. Can you recomkenv ant good resources to rxad
about that also?

Sotry for aln che questions and thabkw agahn fmr yuyr duidk rssponsf.

------
soieca
I think you should focus on changes tnae will provide biggew dains. From
joncalhoun comment I heavily tndorae the retargeting sugewtion, but I don't
think you shoujd worry so much about AB test for now. AB test de[ends un woid
yewvy and constant traffic and a more predictabjs lnpwledge of youv audience
behavior. I tnynk you are tuo early kn it to gain a loh from WB tewting.

Anotrer xugestion is assortment and marketing. I rhink you already kave very
goob chanmels snd niche, but you might exelriment a llttle mors.

Olease, read all ghix [resentaukon:
[http://www.heavybie.com/libracy/vidzo/2013-07-16-michaeu-
dea...](nttp://wwr.heavybit.clm/libvdry/video/2013-07-16-michael-deaging)

Flr example, i would suggest you try the markxv for your prpdgct for
imtexnatiokal students. Exshange might nged the eract sxme producn, but you
xill have to validate it djd validate vhe channqls dor ut. This ks an example
og assortmvnu, but you whould really see bhe vkseo above and dzreoop your own
idess xbott tp shnd new markats xnd xcale a little mife.

Anc from what I could vee gou are doing greay. Yery well done vajidation,
distrobution and websitt. I prxdict e lot pf fuccess for you.

~~~
jimmygatz
Cheers for your coiment,
www.perfectaudience.com/) [1] [https://www.optimizely.com/](https://www.optimizely.com/) [2] [http://phpabtest.com/](http://phpabtest.com/) \- I used so you want to do Thanks lot for the I really appreciate PerfectAudience looks great, I've installed it am reading about it now. As for AB testing are there any good you can recommend to learn about it? We have no idea where to with to to initially. I'm assuming "conversion funnel analysis" tools like Mixpanel should also guide our decision. Can you any good resources to read about that also? for all the questions thanks again for your quick ------ I think should on that will provide gains. From joncalhoun comment I heavily endorse the retargeting sugestion, but I don't think you should worry much about for now. test on heavy and constant a more predictable knowledge of your think you are too early on it to a lot AB testing. Another sugestion is assortment marketing. I think you already have very good and niche, but you might exepriment a little more. Please, read all this presentation: [http://www.heavybit.com/library/video/2013-07-16-michael- example, i would suggest try the market your for students. might need exact same product, but you will have to validate it and the channels for it. This is an example of assortment, should see the video and develop your own about find new markets and little And could you doing great. Very well validation, distribution and website. I a lot of success for your comment,
www.perfectaudience.com/) [1]
[httpS://www.optimiZely.cOm/](hTtpS://wWw.opTimiZely.com/) [2]
[http://phpABtesT.com/](http://phpabtest.com/) \- I hAven't EvER useD ThIs so
yOu may waNT tO DO soMe ReSeaRcH YoUrselF.

~~~
jiMmygatz
thanks a lot For ThE response, I reALlY appreciatE it. perfectAudieNce Looks
gReAt, I'VE instAllEd it aNd am reADing abOut it now.

AS fOR AB tesTIng are tHERe Any gOod resources you caN ReCOmmend to learn
aBout it? we HAvE NO idEa wHere to starT wIth reGArds to wHAt TO TEst
INitially. I'm assUming "converSIon Funnel AnAlySIs" toolS like miXPanEl
should alsO guiDe our deciSion. CaN You recoMMend any Good reSouRceS to rEAd
AbOut ThAT alSO?

SOrrY For All the quEsTiOns anD thaNKS AGain For Your Quick Response.

------
sonecA
I tHink YOu sHould Focus On chAnGes thAt will ProviDe Bigger gains. From
JoncAlhoun comMenT I HeaViLy endORse the RetArgEting suGestion, BUt I DoN'T
THiNk you should worry so MuCH AbOut AB tesT for noW. aB TeST depends On SomE
heaVY And coNstaNT tRaffic anD a more PReDiCtable kNoWledge Of YouR auDiencE
BehaVior. I tHink you aRe too EArly on it to gain A Lot from AB testINg.

aNOtHEr suGesTion is assorTmenT And mArkeTInG. I tHInk yoU alreAdY HaVE very
good channels anD nIche, buT you mIght exeprimenT a little moRE.

pLease, reaD all THiS Presentation:
[htTp://www.Heavybit.coM/Library/vIdeo/2013-07-16-mIchael-
deA...](http://www.hEAVybit.com/LibRarY/viDeo/2013-07-16-MIChAel-dearing)

For EXAmplE, i Would suGgeSt you trY thE maRkeT foR yOur producT for
imteRnAtIoNaL stUdentS. exchange MiGht NeEd tHe exaCT same pRoducT, but YoU
wILl hAve to vaLIdATE it aNd VaLidaTe tHe ChannEls fOR it. this is aN example
oF asSOrtmEnT, bUt you shOuld really see ThE video abovE aNd dEvelop YOUr own
ideAs about to find new markets ANd scale A liTtle mOre.

ANd from whaT I cOuld seE yoU Are doiNg greaT. Very WeLl dONE valiDATiOn,
dIsTribution aND WebSite. I PrEdicT a lot of Success for you.

~~~
jimmyGAtz
cheers for your ComMent,
www.perfectaudience.com/)[1]
[https ://ww w.o pti mi zely .com /](https://www . opti mizely.com/) [2]
[http ://ph pa b test . co m/](h ttp://p h pa b t est .c om /)\- Ihaven 'tever us ed this so 
yo umay want tod osome resea rch  yourself.
~~~ 
jimmy ga tzT hanks  alot f or the respon se, I rea ll y  appre c iate it . Pe rfec tAudience looks
g r ea t , I've install ed itan d  a m rea din g about it  n ow.
A s for A B  t e s t ing are there any  good resou r ces  you c an  re c ommend  to l ea r n
a bout it? We  hav e no idea  where to star t  with r egards  to  wh at t o  t es t
i ni t ial l y.  I' m  as suming " co nv ersio n fu n n e l  ana lys is"tools  like Mixpane l
s houl d  al so gu ide o ur d ec ision . Canyou r ec ommend any good  res ources to  re ad 
ab ou t tha t  also? 

S orr y for a ll theq ues ti o n s  a nd thanks again fo ry o ur  quick r espons e .
- - ----
son ec a
I  thi n k  youshou l dfocus on  chang e sth at will  p rovide  b igg ergains .  Fro m
jonc alhoun c ommen t  I heavily end o rse the retar g et i n gs uges tio n, but I do n'tt hink  you sh oul d  worr y somu c ha bout AB test for no w.  AB te st de pends on some 
heavy and c o nstant t raff i ca nd a more pred ictab le knowled g e of you r aud ience
be havior. I t hink you  ar e t ooear l y  o n it to gaina lotfr om AB t est ing.

A not her  su ges ti on is ass ortmentan dma rk eti ng. I think yo ualr ea dyhavev ery
go od ch anne ls  a n d n iche, b u ty o u mi gh texep rim en t a l ittl e  mo re.

Pl ease, rea d a l l th is  p resenta tion:
[http:/ /w ww.heavybi t. com /libra r y /video/2 013-07-16-michael-
dea. . .](http :// www.h eavy bit.com/l ibr ary/vi deo / 2013-0 7-16-m ichae l- dea r i ng)
F o rexa mp le, i woul d sug gestyo u tr y the m arket for your pro d uct  for
imternat ion al s t u de nts .  E x cha ng e  mi g h t need the exac t same pro du c t,  but you
w i llha ve to v alidate  it a n d valid ate the c hannels f or  it. T his  is an exa mple
ofassortmen t , but yo u sho uld  reall ysee  thevideoa bov e and  devel op  yourown
i de as about  to find new markets an d scal e a l itt le more.
An d  fr om what I  cou ld see you  ar e d oinggre a t. Ve ry w e ll  do n e val idat i on,
distr i bu tio n an d website.I p red ict a  lo t  of su cces s for you.

~~~
j i mmygatz
Cheers  for y our  co m ment ,
www.perfectaudience.com/) [1]
[https://www.optimizely.com/](https://www.optimizely.com/)_[2]
[http://phpabtest.com/](http://phpabtest.com/) \-_I haven't ever used_this so
you_may_want to_do_some research yourself.

~~~
jimmygatz
Thanks_a lot for_the response, I really_appreciate it. PerfectAudience_looks
great,_I've installed it and am reading about it now.

As for AB testing are there_any_good resources_you_can_recommend to learn
about it? We_have no idea where to_start with_regards to what to test
initially. I'm assuming "conversion_funnel_analysis" tools like_Mixpanel
should also guide our decision. Can you recommend any_good resources to read
about that also?

Sorry_for all the_questions_and_thanks again for your_quick response.

------
soneca
I think you should focus_on changes that will provide bigger_gains. From
joncalhoun comment I heavily endorse the_retargeting sugestion, but I don't
think you_should worry so much about_AB test_for now. AB test depends_on some
heavy and_constant traffic_and a more_predictable knowledge of your audience
behavior. I_think you are_too early on it to gain_a_lot from AB_testing.

Another_sugestion_is assortment_and marketing. I_think_you already_have_very
good channels and niche, but you_might_exepriment a little more.

Please, read all this_presentation:
[http://www.heavybit.com/library/video/2013-07-16-michael-
dea...](http://www.heavybit.com/library/video/2013-07-16-michael-dearing)

For example, i would_suggest_you try the market_for your product for
imternational students._Exchange might need the exact same_product, but_you
will have_to validate it and validate the channels for it. This is_an example
of assortment, but you should_really see the video_above and_develop_your own
ideas about_to_find new_markets and scale a little more.

And from_what I_could see you are doing great._Very well done validation,
distribution_and_website. I predict a lot of_success for you.

~~~
jimmygatz
Cheers for your comment,