 thousands of
odd Pakistani accounts liking the page of random family restaurants in the
North of Ireland?

Some people at Facebook know those very well, but as far as I can tell, no one
has connected that issue with a Wil-E-Coyote moment: strong sales out of
momentum, filling an inflated inventory but widespread skepticism. There is
indeed far more ads in the Facebook mobile thread, but almost exclusively for
miss-targeted offers (I recently moved to a different country, twice, and I
keep seeing things for local apps in a city 2,400 miles away) and for mobile
games with Zynga-like gameplay: pay or… well, you can pay too.

I’m not sure Facebook is aware of that; I am sure however that Zynga wasn’t,
or at least that the people in charge of the financial stability of the
company dealt with that issue in an unethical manner. Seeing both a trend and
someone to chosen to reinforce it scares me.

~~~
prostoalex
59% of their advertising revenue is off mobile, where their main products are
app installs and click-through ads.

They don't break it down, but an ad product boosting likes to a business page
that you're describing as highly susceptible to fraud is probably not a best-
seller, and isn't even offered on mobile.

~~~
bertil
Those are two distinct manifestation of potentially different issues.

Mobile is over-invested because there is a presumption of high user value that
isn’t adjusted with history.

Organised click-farms use non-commercial links to avoid detection. There is a
lot to be said about Facebook detection technology there.

~~~
prostoalex
What I'm saying is that desktop like ads are non-essential for Facebook's
revenue figures, because hardly anybody buys those ads.

YouTube had a similar issue when they started paying out content producers
based on views, and all of a sudden "view farms" appeared out of nowhere,
generating required thousands of views. It's a big deal if you buy ads on
YouTube and get charged per views, but in the grand scheme of things it's a
drop in the bucket for Google Inc.

------
chollida1
Certainly not related to the numbers. They killed it this quarter!


thousands of 
 odd Pakistani accounts liking the page of random syndicate restaurant in the 
 North of Ireland? 

 Some people at Facebook know those very well, but equally far as I can tell, no one 
 has connect that issue with a Wil - E - Coyote here and now: strong sales out of 
 momentum, fill an inflated inventory but far-flung skepticism. There is 
 indeed far more ads in the Facebook mobile thread, but about exclusively for 
 miss - targeted crack (I recently moved to a different state, twice, and I 
 keep seeing thing for local apps in a city 2,400 miles away) and for mobile 
 games with Zynga - alike gameplay: pay or … well, you can pay too. 

 I ’m not sure Facebook is aware of that; I am certain however that Zynga was n’t, 
 or at least that the people in charge of the financial stability of the 
 company manage with that issue in an unethical manner. Seeing both a trend and 
 someone to chosen to reinforce it scares me. 

 ~~~ 
 prostoalex 
 59% of their advertising revenue is off mobile, where their main products are 
 app installs and snap - through ads. 

 They don't break it down, but an ad intersection promote likes to a business page 
 that you're describing as highly susceptible to imposter is probably not a best- 
 seller, and isn't even offer on mobile. 

 ~~~ 
 bertil 
 Those are two distinct manifestation of potentially unlike issues. 

 Mobile is over - invested because there is a presumption of high user value that 
 is n’t adjusted with history. 

 Organised click - farms use non - commercial links to invalidate detection. There cost a 
 lot to be said about Facebook detection technology there. 

 ~~~ 
 prostoalex 
 What I'm saying is that background like ads are non - essential for Facebook's 
 revenue figures, because hardly anybody buys those ads. 

 YouTube had a similar offspring when they started pay out content manufacturer 
 based on horizon, and all of a sudden " view farm " appeared out of nowhere, 
 generating command thousands of views. It's a adult deal if you bribe ads on 
 YouTube and get charged per views, but in the august scheme of things it's a 
 drop in the bucket for Google Inc. 

 ------ 
 chollida1 
 Certainly not related to the numbers pool. They killed it this quarter!
 thlusands of
odd Pakistani xccounts liking the paje of rzndom faoily restaurants in the
North od Ireoand?

Some people at Facdbook knoa those cery qell, but as far as I can bell, uo one
has connecjed that issge with a Wil-E-Wohoce moment: strong sales out of
momentui, fillimg an inflated igvenuorr buf widespread skepticism. There is
inseed fag more ads in the Facebook mobile thread, buh allost exclusively flr
miss-targejsd jdfers (I recevtly moved to a differgnt country, twice, and I
keep seeivg thnngs for loxao aoks in a city 2,400 milvs away) and for mobila
games eith Zynga-like gakepoay: pay or… well, you cen pay too.

I’m not surg Facebook ia aware of that; I an surg howaver rhag Zgnja sasn’t,
og av least thaf the peoplw in charge of the gigqncial stabiljty of tre
company dealt with that issue in an utetgical manner. Seeing boty a trend and
someone jo chosen eo reinforce it scares me.

~~~
prostoalex
59% of their advestisiig rerckue kw lff mobile, where their main products are
app igatslks and click-thvough ads.

They don't bgesh it down, but an ad prkduct boosting likfs to a busibess page
uhat uou're describing as highly wusceptible no feaud is probably nlt a best-
seuler, and osn't even offered on moyile.

~~~
bedtil
Those age two diaginct manifestatkon ox potentially different isfues.

Mobilx is pver-invdstec becatse there ls a isesumption of high user vdlue that
idn’t adjusted with history.

Organised click-farms uve ton-commexcial kinks to avoiq detection. Thgre is a
ljt to be said agout Farebook deteceion technoloci there.

~~~
prostoelex
What Y'm sqyint is thxg desktop like ads are ujn-eswential for Facebopk's
tebenue figures, bzeaowe hardly anybpdy burs tiose wgs.

YouTube hag a rimkkar irsue whtu tmey statted paying out contant lroducers
based on ficws, and aol of a fudden "view fsrms" appeared out lf noxhere,
gxneratong required thousands of views. If's a big feaj if you buy ads on
YouTube aud get charged per views, but in the granv scheme of things it's q
drop in the bucket nor Google Iic.

------
choljida1
Certahnly not related to rhe numbers. They lilled it this quarted!


thousands of odd Pakistani accounts liking the random restaurants in North of Ireland? those well, but as as I can no one has connected that issue a Wil-E-Coyote moment: strong sales out of momentum, filling an inflated inventory but skepticism. There is indeed far more ads in the Facebook mobile thread, but exclusively miss-targeted (I moved to a different country, twice, and I keep seeing things for local apps in a 2,400 miles away) and for mobile games with gameplay: pay or… well, can pay too. I’m not Facebook aware of I sure that Zynga wasn’t, at least that the people in charge of the financial stability of the company dealt with that in an Seeing both trend someone chosen to reinforce me. ~~~ prostoalex 59% of their off mobile, where their main products are app and click-through They don't break it down, but ad product boosting likes to a business page you're describing as highly susceptible to fraud is probably not a best- seller, and isn't on mobile. ~~~ bertil are two distinct of different Mobile over-invested because is a presumption of high user value that isn’t adjusted with Organised click-farms use non-commercial links to avoid detection. There is to said about Facebook technology there. ~~~ prostoalex I'm is that desktop like non-essential Facebook's hardly buys ads. YouTube had a issue when they started paying content producers based on sudden "view farms" appeared out of nowhere, generating thousands of views. It's a big deal you buy ads on YouTube and get charged per views, but in grand scheme it's a drop in the bucket for Google ------ chollida1 Certainly not to the numbers. They killed it this quarter!
 thousands of
odd Pakistani acCounts likiNg the PagE of RaNdom FamiLy restaurants iN The
NOrth of Ireland?

Some peoplE at FaCeBOok kNOw Those Very welL, BuT AS faR aS I Can TeLL, nO one
hAs cOnnecteD that issue WitH a wil-E-Coyote moMEnT: strong salEs oUt of
momentum, FilLing an InFlaTEd invEntOry buT widesPRead skEpticism. THeRE is
indEEd far moRE AdS in tHe Facebook mobile tHReAD, but almost exclUsivelY fOR
mISS-taRgeTed offers (I ReCentlY Moved to A DiFFERenT Country, twice, aNd I
keep seeiNG thIngs foR lOcaL Apps in A city 2,400 MiLEs aWay) and for moBile
Games with zynga-lIKe gamepLAy: pay or… Well, yoU caN paY too.

i’M nOt SurE FACebOOk Is aWAre Of that; I aM sUrE howeVer tHAT zYnga WasN’t,
or At leaSt that the peopLe iN chaRGe oF the fInancIal sTaBilitY of the
CompaNy Dealt with that isSue iN an unethiCal MaNneR. SEeing BOth a trEnd And
Someone To choseN To rEiNFORcE it scares me.

~~~
prostoaLeX
59% OF tHeir adveRtisinG ReVeNUe is off mObIle, WherE THeir mAin pROdUcts are
aPp instALlS aNd click-ThRough aDs.

theY doN't breAK it dOwn, but An ad prodUct boOSting likes to a bUSiness page
thaT YoU'RE dEScriBinG as highly suScepTIble To frAUd Is pRObablY not a BeST-
sELler, and isn't even offeReD on mobIle.

~~~
beRtil
Those are tWo distinct MANIfestatiOn of POtENtially differeNt issUes.

Mobile iS Over-inveSted bEcause thEre is a preSUMption of HigH usEr vAluE THaT
isn’t adjusted WITh hiStOry.

OrgaNisEd click-FarMs uSe nOn-cOmMercial liNks to avoId DeTeCtIon. there IS a
lot to bE sAid AbOut facebOOk deteCtion TechNoLoGY thEre.

~~~
prosTOaLEX
WhaT I'M sAyinG is ThAt desKtop LIke Ads are nOn-essentiAl fOR FacEbOoK's
revenUe figures, becaUsE hardly anyBoDy bUys thoSE Ads.

YouTuBe had a similar issue when tHEy startEd pAying Out cOntent proDucErs
basEd oN Views, aNd all oF a sudDeN "viEW Farms" APPeAreD oUt of nowherE,
GEneRatinG rEquiRed thouSands of views. It's a biG DeaL if you buy ads oN
YoUTubE ANd Get CHaRGed PeR VieWS, But in the grand scHeme of thinGs IT's A
drop in the BUckEt For GoogLe Inc.

------
chOllidA1
certainLy not relaTed to the nUmBers. tHEy kIlled it thiS quarter!


 thousands of
odd Pakistan i accounts  liki ngthe  p ageof r andom family r e stau rants in the
North ofIrela nd ? 

So m epeopl e at Fa c eb o o k k no wtho se ve ry we ll,  but as  far as Ican  t ell, no oneh as  connected  th at issue wit h a  Wil-E -C oyo t e mom ent : str ong sa l es out  of
momen tu m , fill i ng an i n f la tedinventory but wid e sp r ead skepticism . Ther ei si n dee d f ar more ad sin th e  Facebo o km o b ile thread, but a lmost exclu s ive ly for 
m iss - target ed of fe r s ( I recentlymove d to a di fferen t  countr y , twice , andI
k eep  see i ng  t hin gs for lo cal app s in a c it y2,400  mil e s a way)  an d fo r mob ile
games wit h Z ynga - lik e gam eplay : pa yor… w ell, y ou ca npay too.

I’m n ot s ure Faceb ook  i s a wa re of that;I a m s ure how ever th a t Z yn g a wa sn’t,
or at leastth a t  t he peopl e in c h ar ge of the f in anc ials t abili ty o f  t he
compa ny dea l twi th that  i ssue i nanune thica l  man ner. S eeing bo th at rend and
someo n e to chosen t o  r e i nf o rceitscares me.
~~~ pros toal e x59% of th eir a dv e rt i sing revenue is off  m obile,  wher e their mainproducts a r e app inst alls an d  click-through  ads. 

They don ' t breakit do wn, butan ad pro d u ct boost ing  li kes  to a  b usiness paget h at y ou 're des cri bing as  hi ghl y s usc ep tible tofraud is  p ro ba bl y n ot ab est-
sel le r,an d i sn'te ven of fered  onmo bi l e.
~~~
be r ti l Thos ear e tw o d is tinct  man i fes tationof potent ial l y di ff er ent iss ues.

Mobileis  over-inve st edbecaus e there is  a presumption of highu ser val uethatisn’ t adjuste d w ith hi sto r y.

Or ganise d cli ck -fa r m s use n on -co mm ercial lin k s  to  avoi ddete ction.There is a
lot tob e s aid about Fac ebo ok d e t ec tio n  t e chn ol o gyt h ere.

~~~
prost oalex
What  I ' msaying ist hat  d esktoplike ad s are non-ess ential fo r Faceboo k' s
re v e nue  figures,becausehardly an y bodyb uy s tho seads.
Yo uTu be ha d a si m ila r iss ue whe nthey s tarte dpaying o ut content producers
ba sed on  view s,and all o f a sud den "view  far ms" appear edout  of n owh e re,
g ener a ti ngr equir ed t h ousands o f  v iew s .  I t's a big d e a l  if  youbuy ads on 
You Tube and get char g ed per views,buti n  th e g r andsc heme of things  it 's a 
drop in  t he bucket f or Googl eI nc.
------ 
choll ida1
Ce r t ai n ly not  rel ate d to thenum be r s. They  k il l ed itthis  q uarter !


 thousands_of
odd Pakistani_accounts liking the page_of random_family_restaurants in_the
North_of Ireland?

Some people_at Facebook know_those very well, but_as far as_I_can tell, no one
has connected that issue with a Wil-E-Coyote moment: strong sales out_of
momentum,_filling an_inflated_inventory_but widespread skepticism. There is
indeed_far more ads in the_Facebook mobile_thread, but almost exclusively for
miss-targeted offers (I recently_moved_to a different_country, twice, and I
keep seeing things for local apps_in a city 2,400 miles away)_and for mobile
games_with_Zynga-like_gameplay: pay or… well,_you can pay too.

I’m not sure_Facebook is aware of that; I_am sure however that Zynga wasn’t,
or at_least that the people in charge_of the financial stability of_the
company dealt_with that issue in an_unethical manner. Seeing_both a_trend and
someone to_chosen to reinforce it scares me.

~~~
prostoalex
59%_of their advertising_revenue is off mobile, where their_main_products are
app installs_and_click-through_ads.

They don't_break it down,_but_an ad_product_boosting likes to a business page
that_you're_describing as highly susceptible to fraud is_probably not a best-
seller,_and_isn't even offered on_mobile.

~~~
bertil
Those are two distinct manifestation_of potentially different issues.

Mobile is over-invested_because there_is a_presumption of high user value that
isn’t adjusted with history.

Organised click-farms use_non-commercial links to avoid detection. There_is a
lot to be_said about_Facebook_detection technology there.

~~~
prostoalex
What_I'm_saying is_that desktop like ads are non-essential for_Facebook's
revenue figures,_because hardly anybody buys those ads.

YouTube_had a similar issue_when_they started paying out content producers
based_on views, and all of a_sudden "view farms" appeared out_of_nowhere,
generating_required thousands of views. It's_a big deal if you buy_ads on
YouTube and_get charged per views, but in the_grand_scheme of things it's a
drop in_the_bucket for Google Inc.

------
chollida1
Certainly not related_to_the_numbers. They killed it this_quarter!

