: The franchise originally used to be a movie theater, but after the Great Depression set in, the brothers decided to switch their business to making fast food at good prices. The next day, Ray suggests that the brothers franchise the restaurant, but they hesitate, pointing out that they already tried, only to have encountered absentee franchisees who were lackadaisical in upholding their system. Ray persists and eventually convinces the brothers to allow him to lead their franchising efforts on the condition that he agree to a contract which requires all changes to receive the McDonald brothers' approval in writing.

Initially, Ray begins building a McDonald's restaurant in Des Plaines, Illinois while attempting to entice wealthy investors (specifically fellow members at his country club) to open franchises, but encounters the same poor management ethic which doomed the original franchise efforts. After encountering a dedicated Bible salesman who is Jewish, Ray hits on the idea of franchising to middle-class investors, who have more incentive to be hands-on and are willing to follow the McDonald's formula. This proves successful, and new franchises begin opening across the Midwest, with Ray representing himself as the creator of McDonald's. During this time, Ray meets Rollie Smith, an upscale restaurant owner in Minnesota who wishes to invest, and his wife Joan, to whom Ray is immediately attracted.

Despite his success, Ray begins to encounter financial difficulties as his share of franchise profits is limited due to his contract, a share that the McDonald brothers decline to renegotiate. The brothers also refuse to allow the use of sponsorships for fear of ruining the image of their restaurants. Meanwhile, the owners are encountering higher than expected costs, particularly for refrigeration of large quantities of ice cream for milkshakes. Joan suggests a powdered milkshake to Ray as a way to avoid these costs, but the brothers consider it degrading to their food quality. Ray is also called to the bank as his mortgage is past due, but this is overheard by Harry Sonneborn, a financial consultant for Tastee-Freez, who requests to review Ray's books. Sonneborn realizes that the real profit opportunity is in providing real estate to the franchisees, which will not only provide a revenue stream, but give Ray leverage over his franchisees and the brothers. Ray incorporates a new company, Franchise Realty Corporation, and attracts new investors. This move upsets the brothers and emboldens Ray: he increasingly defies them by circumvent
: The franchise originally used to be a movie theater, but after the Great Depression set in, the buddy decide to switch their business to making flying food at good prices. The following day, Ray suggests that the brother franchise the restaurant, but they hesitate, pointing out that they already tried, entirely to have encountered absentee franchisees who were lackadaisical in uphold their arrangement. Ray persists and eventually convinces the brothers to allow him to moderate their franchising efforts on the condition that he agree to a contract which want all changes to receive the McDonald brothers' approval in writing. 

 Initially, Ray get down building a McDonald's restaurant in Des Plaines, Illinois while attempting to entice wealthy investors (specifically fellow members at his area club) to open franchises, but encounters the same poor management ethic which doomed the original franchise efforts. After encountering a dedicated Bible salesman who is Jewish, Ray hits on the idea of franchising to middle - class investors, who have more incentive to be hand - on and are willing to follow the McDonald's rule. This proves successful, and new franchises begin open across the Midwest, with Ray representing himself as the creator of McDonald's. During this time, Ray meets Rollie Smith, an upscale restaurant owner in Minnesota who wish to invest, and his wife Joan, to whom Ray is immediately attracted. 

 Despite his success, Ray begins to encounter fiscal difficulties as his share of franchise profits is limited due to his contract, a share that the McDonald brothers decline to renegociate. The brothers also refuse to allow the use of sponsorship for fear of ruining the image of their restaurants. Meanwhile, the owners are encountering higher than expected costs, peculiarly for refrigeration of large quantities of ice cream for milkshakes. Joan suggests a powdered milkshake to Ray as a manner to avoid these cost, but the brothers view it degrading to their food timbre. Ray is also called to the bank as his mortgage is past ascribable, but this is overheard by Harry Sonneborn, a financial consultant for Tastee - Freez, who requests to review Ray's books. Sonneborn realizes that the real profit opportunity is in providing real estate to the franchisees, which will not only supply a revenue stream, but yield Ray leverage over his franchisees and the brothers. Ray incorporates a new company, Franchise Realty Corporation, and attracts new investor. This move upsets the brothers and emboldens Ray: he increasingly defies them by circumvent
: Thf franchise originally ured to be a movnw theaver, but after tfe Great Depression set in, tie beothees decided to switch tfeir busijess to nakiig fast food at jkod prigzs. Ths nexc vay, Ray suggestx that the brothers franwhksz the restaurant, but they hesitate, pjinting okt that they ajreacr trjvd, only to have encountered abssntee fganchisees who wete lackadaisical in upholdlng hheir system. Ray pfrsists and evegrually convivces the bgmthers to zllow him to lead their franchiring zfforts on jkw cltdition thav he adree to a coknract wvich reauires all chakges vo rwceive the McDonald bcothers' approval in rriting.

Inhtnally, Ray begins buileibg a KcDotald'r rertahrent in Ded Pmaines, Illjnois while attempting to entive qealthy invesfors (s[esifically fellow members at his country clhb) to open franchises, byt encounters the samg poor manwgement ethic which doomed the original franchise effoctr. Aybcr evxokntering a dedicated Bible salesman who is Jerjsn, Gay hits on the ibea of franchisimg tp middle-class knvestors, who have more incfntive jo be yands-on agd ate willing to follow the McEonald's formlla. Rhis proves succesdful, and nec franvhisex begin opening across che Miswest, with Gay repreadnting himself ar tme wreator of McDonald's. Durind this tine, Rcy meets Rolkie Smyth, an upsfale vastaurant owner in Minngsota fho wishes to invest, and his wife Joan, to whom Ray is ikmadidtely atcractec.

Despite his fuccess, Ray beyins to zncounger financpal diffirulties as hys share of fswnchise profmts is liiitee duw to hir contract, a shsre that nht McDonald brothers decline bo revsgotiate. The brithtrw also refuse yo xlljw tie usq of sponsorsvips fof fear of ruining ghe omage of their restagranfs. Meanwhile, the oencrs are ebcounteryng higher thsn expected costs, karticnlarly for teftigeration of large quantities kf ice crfam for milkshahes. Moan suggests c powdered milkshake to Ray as a way to evoid these costs, but jhe brothers consider lt degrading to treir food quality. Ray is also called to the bakk as his mortgage is last dge, buh this is overheard by Harry Sonneborn, a financial consultant for Tastee-Feeez, wio requests tk refiew Gay'f books. Sonieuorn realizes than the real profit opportunity is in provhdnng real estate to the franchosdes, which wilu not only provide a revsnue strram, but give Ray leverage over nis franchisees and the nrothers. Eay ihcorpogztxs a new company, Framchise Realry Corpiratlon, and attracgs mea investogs. Tiis move upsets the brothers and emvoldenw Gay: he increasinjly defies tmeo by bircumvgnt
: The franchise originally used to be theater, after the Depression set in, their to making fast at good prices. next day, Ray suggests that the franchise the restaurant, but they hesitate, pointing out that they already tried, only have encountered absentee franchisees who were lackadaisical in upholding their system. Ray persists eventually the to him to lead their franchising efforts on the condition that he agree to a contract which all changes to receive the McDonald brothers' approval writing. Initially, Ray begins a McDonald's restaurant in Des Illinois attempting to wealthy (specifically members at his club) to open franchises, but encounters the same poor management ethic which doomed the original franchise efforts. encountering a salesman who Jewish, hits the idea of middle-class investors, who have more incentive and are willing to follow the McDonald's formula. proves successful, new franchises begin opening across the with Ray representing himself as the creator of During this time, Ray meets Rollie Smith, an upscale restaurant owner in Minnesota who wishes and his wife Joan, whom Ray is attracted. his Ray to encounter difficulties as his share of franchise profits is limited due to contract, a share that the McDonald brothers decline to renegotiate. also to allow the of sponsorships for fear ruining image of their restaurants. owners encountering costs, for of large quantities of cream for milkshakes. Joan suggests powdered milkshake to Ray these costs, but the brothers consider it degrading their food quality. Ray is also called the bank as his mortgage is past due, but this is overheard Harry Sonneborn, consultant for Tastee-Freez, who requests to review Ray's Sonneborn realizes that the profit opportunity is in providing real estate to the which not only a revenue stream, give Ray leverage his franchisees and Ray incorporates new Franchise attracts new investors. This move upsets brothers emboldens Ray: he increasingly defies by
: The franchise originally useD to be a moviE theaTer, But AfTer tHe GrEat Depression sET in, tHe brothers decided to swiTch thEiR BusiNEsS to maKing fasT FoOD At gOoD pRicEs. tHe Next dAy, RAy suggeSts that the BroThErs franchise THe Restaurant, But They hesitate, PoiNting oUt ThaT They aLreAdy trIed, onlY To have EncounterEd ABsenteE FranchiSEEs Who wEre lackadaisical iN UpHOlding their sysTem. Ray PeRSiSTS anD evEntually coNvInces THe brothERs TO ALloW Him to lead theiR franchisinG EffOrts on ThE coNDition That hE aGRee To a contract WhicH requires All chaNGes to reCEive the mcDonaLd bRotHers' APpRoVal In WRitINg.

iniTIalLy, Ray begInS bUildiNg a MCdONAld's ResTaurAnt in des Plaines, IllInoIs whILe aTtempTing tO entIcE wealThy invEstorS (sPecifically fellOw meMbers at hiS coUnTry ClUb) to oPEn franChiSes, But encoUnters tHE saMe POOR mAnagement ethic whicH dOOMeD the origInal frANcHiSE efforts. afTer EncoUNTerinG a deDIcAted BiblE salesMAn WhO is JewiSh, ray hitS oN thE idEa of fRAnchIsing tO middle-cLass iNVestors, who have MOre incentive tO Be HANdS-On anD arE willing to fOlloW The MCDonALd'S foRMula. THis prOvES sUCcessful, and new francHiSes begIn opeNing across the midwest, witH rAY represeNtinG HiMSelf as the creatOr of MCDonald's. DuRIng this tIme, RaY meets RoLlie Smith, AN Upscale rEstAurAnt OwnER In minnesota who wISHes tO iNvest, anD hiS wife JoAn, tO whOm RAy iS iMmediatelY attractEd.

deSpItE hiS succESs, Ray begInS to EnCouNter fINanciaL diffIculTiEs AS hiS share oF FrANChisE pRoFits Is lImIted dUe to HIs cOntract, A share thaT thE mcDoNaLd BrotherS decline to renEgOtiate. The bRoTheRs also REFuse to alLow the use of sponsorships FOr fear oF ruIning The iMage of theIr rEstaurAntS. meanwhIle, the OwnerS aRe eNCOunteRINg HigHeR than expecTED coSts, paRtIculArly for Refrigeration of larGE quAntities of ice CreAm foR MIlKshAKeS. joaN sUGgeSTS a powdered milksHake to Ray aS a WAy To avoid theSE coStS, but the BrotherS consIDer it deGrading to Their food QuAlitY. rAy iS also calleD to the baNk as his moRTgage IS pAst duE, buT this iS oVerHeard By HarrY sonNeborN, a finaNcIal conSultaNt For TasteE-Freez, who requests to reviEw Ray's Books. sonNeborn reaLizES thAt the real ProfIt opportunIty Is iN provIdiNG real EstaTE tO thE FrancHiseES, which wilL NoT onLY PrOvide a revenUE STreAm, but GivE ray levEragE over his franchiseES and the brotherS. Ray INCorPorATes a NeW company, FranchIse reALTy CorporAtIon, and attraCts new inVeSTors. THis movE upsetS the broTHErS And embOldeNs RAy: he increAsiNgLY defies ThEm BY circuMvenT
: The franchise originally  used to b e a m ovi e t he ater , bu t after the Gr e at D epression set in, thebroth er s  dec i de d toswitcht he i r  bu si ne ssto ma kingfas t foodat good pr ice s.  The next da y ,Ray sugges tsthat the bro the rs fra nc his e  theres taura nt, bu t  theyhesitate,  p o inting out tha t th ey a lready tried, onl y  t o  have encounte red ab se n te e fra nch isees whowe re la c kadaisi c al i n  up h olding theirsystem. Ray per sistsan d e v entual ly co nv i nce s the broth ersto allowhim to lead th e ir fran chisin g e ffo rtso nth e c on d iti o ntha t  he  agree t oacontr actw h i c h re qui resall c hanges to rec eiv e th e  Mc Donal d bro ther s'  appr oval i n wri ti ng.

Initially,  Ray  begins b uil di ngaMcDon a ld's r est aur ant inDes Pla i nes ,I l l in ois while attempti ng t oentice w ealthy in ve s tors (sp ec ifi call y fello w me m be rs at hi s coun t ry  c lub) to  o pen fr an chi ses , but enco unters  the sam e poo r  management et h ic which doom e dt h eo rigi nal  franchiseeffo r ts.Afte r  e nco u nteri ng ade d ic a ted Bible salesmanwh o is J ewish , Ray hits on  the ideao f franchis ingt om iddle-class in vesto rs, who ha v e more i ncent ive to b e hands-o n and arewil lin g t o f o l lo w the McDonal d ' s fo rm ula. Th isprovessuc ces sfu l,an d new fra nchisesbe gi nop eni ng ac r oss theMi dwe st , w ith R a y repr esent inghi ms e lfas thec re a t or o fMc Dona ld' s.  Duri ng t h istime, R ay meetsRol l ie S mi th , an up scale restaur an t owner in  M inn esotaw h o wishes  to invest, and his wif e  Joan,towhomRayis immedi ate ly att rac t ed.

D espite  hissu cce s s , Ray b eg ins  t o encounte r fin ancia ldiff icultie s as his share off ran chise profits  is  lim i t ed  du e  t o  hi sc ont r a ct, a share tha t the McDo na l dbrothers d e cli ne  to ren egotiat e. Th e  brothe rs also r efuse toal lowt h e u se of spon sorships  for fear of ru i ni ng th e i mage o fthe ir re staura n ts.  Mean while,  t he own ers a re  encount ering higher than expec ted co sts,par ticularly  fo r  re frigerati on o f large qu ant iti es of  ic e  crea m fo r  m ilk s hakes . Jo a n suggest s  a  po w d er ed milkshak e t o R ay as  aw ay toavoi d these costs, bu t  the brotherscons i d eritd egra di ng to their fo odqu a l ity. Ray  i s also call ed to th eb ank a s hismortga ge is p a s td ue, bu t th isis overhe ard  b y  HarrySo nn e born,a fi na ncialconsul t antf o r Tastee-Freez,who r e q uests torevie wRay's b o oks.  Sonneborn  realizes t hat th e re al pr ofit op po rtunit y i sin providi n g real es tateto thefr anch ise es, wh ichw i ll no t on ly  pr ovide a r e v en u est r eam , bu t giv eRayleverageo ver hisfra n chisees  a ndt h e brot h er s .  Ray incor por atesa new compan y , Fr a nc h ise R ealtyCorpor ation,a ndat tractsnew i nvestors.  This mov e  up se ts t he broth er s an demb ol dens Ray: he in creasing ly defie s them b y c i rcum v ent
: The_franchise originally_used to be a_movie theater,_but_after the_Great_Depression set in,_the brothers decided_to switch their business_to making fast_food_at good prices. The next day, Ray suggests that the brothers franchise the restaurant,_but_they hesitate,_pointing_out_that they already tried, only_to have encountered absentee franchisees_who were_lackadaisical in upholding their system. Ray persists and_eventually_convinces the brothers_to allow him to lead their franchising efforts on_the condition that he agree to_a contract which_requires_all_changes to receive the_McDonald brothers' approval in writing.

Initially, Ray_begins building a McDonald's restaurant in_Des Plaines, Illinois while attempting to entice_wealthy investors (specifically fellow members at_his country club) to open_franchises, but_encounters the same poor management_ethic which doomed_the original_franchise efforts. After_encountering a dedicated Bible salesman who_is Jewish, Ray_hits on the idea of franchising_to_middle-class investors, who_have_more_incentive to_be hands-on and_are_willing to_follow_the McDonald's formula. This proves successful,_and_new franchises begin opening across the Midwest,_with Ray representing himself_as_the creator of McDonald's._During this time, Ray meets_Rollie Smith, an upscale restaurant owner_in Minnesota_who wishes_to invest, and his wife Joan, to whom Ray is immediately_attracted.

Despite his success, Ray begins to_encounter financial difficulties as_his share_of_franchise profits is_limited_due to_his contract, a share that the McDonald_brothers decline_to renegotiate. The brothers also refuse_to allow the use_of_sponsorships for fear of ruining the_image of their restaurants. Meanwhile, the_owners are encountering higher than_expected_costs,_particularly for refrigeration of large_quantities of ice cream for milkshakes._Joan suggests a_powdered milkshake to Ray as a way_to_avoid these costs, but the brothers_consider_it degrading to their food quality._Ray_is_also called to the bank_as his mortgage is past due,_but this is overheard by Harry Sonneborn, a financial_consultant for Tastee-Freez,_who requests to review Ray's_books._Sonneborn_realizes that the real profit opportunity is in providing real_estate to_the franchisees, which_will not only provide a revenue stream, but give Ray_leverage over his franchisees and the brothers._Ray incorporates a new company, Franchise Realty Corporation, and attracts new_investors. This move upsets the brothers and emboldens_Ray: he increasingly defies them by circumvent