 promoted the cause through creative guerrilla marketing tactics such as "Operation Purple Dawn". Nenshi's supporters converged on the city in a mass rally on the evening before election day. They advertised Nenshi by posting signs and writing platform slogans with chalk graffiti on pavement of high traffic locations. Supporters offered their homes as venues for coffee parties where Nenshi spoke to the gathered about his platform. The coffee parties offered a friendly atmosphere for friends to discuss the volatile nature of sensitive political issues without risking their relationships. About 40 parties were held during the campaign.

A late September poll showed that his campaign was generating interest as he sat third with eight per cent support, although well behind the leaders, alderman Ric McIver (42%) and local media personality Barb Higgins (28%). His growing popularity led to greater scrutiny of his views, including a public dispute with Calgary Police Service chief Rick Hanson over the cost of policing the city.

Days before the election, a Calgary Herald poll showed that Nenshi's grassroots campaign continued to gain momentum as he had 30 per cent support among decided voters, placing him in a statistical tie with McIver and Higgins. He polled the strongest amongst younger voters, believed to be the result of his social media campaign. Nenshi's surge in popularity carried through to the election, when he earned 40 per cent of the vote, finishing nearly 28,000 votes ahead of second-placed McIver.

Being a Shia Ismaili, Nenshi became the first Muslim to become mayor of a major Canadian city. His win was viewed as a breakthrough for the use of social media as an election tool, and when considered with his faith and background, made international headlines. His election is seen as major signal of the shift in Albertan politics and the demography of Calgary. He engaged voters with a mutual two-way dialogue as "politics in full sentences".

Vandalism and email attacks
On September 11, 2010, 20 of Nenshi's campaign advertisements in the city were vandalized or destroyed and a brick was thrown through one of his campaign office's windows. The attacks, which commemorated the ninth anniversary of the September 11 attacks in New York City, were accompanied by a series of racially antagonistic emails. They were therefore widely assumed to be racially motivated.

2013 mayoral election

2013 mayoral campaign
During this fundraising Gala, Nenshi issued a challenge to
promoted the cause through creative guerrilla marketing tactics such as " Operation Purple Dawn ". Nenshi's assistant converge on the city in a mass rally on the evening before election day. They advertised Nenshi by post signs and writing chopine slogans with chalk graffiti on paving of high traffic location. Supporters offered their home as venues for coffee parties where Nenshi spoke to the gathered about his platform. The coffee bean parties offered a friendly atmosphere for supporter to discuss the volatile nature of sensitive political issues without risk their relationships. About 40 parties were held during the campaign. 

 A belated September poll showed that his campaign was generating interest as he sat third with eight per cent support, although well behind the leaders, alderman Ric McIver (42 %) and local media personality Barb Higgins (28 %). His growing popularity led to greater scrutiny of his views, including a public dispute with Calgary Police Service chief Rick Hanson over the monetary value of policing the city. 

 Days before the election, a Calgary Herald pate usher that Nenshi's grassroots political campaign continued to gain momentum as he had 30 per cent support among decided voters, placing him in a statistical link with McIver and Higgins. He polled the strongest amongst younger voters, believed to be the result of his social medium campaign. Nenshi's surge in popularity carried through to the election, when he earned 40 per cent of the vote, eat up nearly 28,000 votes ahead of second - placed McIver. 

 Being a Shia Ismaili, Nenshi became the first Muslim to become mayor of a major Canadian city. His winnings was viewed as a breakthrough for the use of social media as an election tool, and when considered with his faith and background, made external headlines. His election is seen as major signal of the shift in Albertan politics and the demography of Calgary. He engaged voters with a common two - way negotiation as " politics in full sentences ". 

 Vandalism and email attacks 
 On September 11, 2010, 20 of Nenshi's political campaign advertisements in the city were vandalized or destroyed and a brick was throw through one of his campaign agency's windows. The approach, which commemorated the ninth anniversary of the September 11 attacks in New York City, were accompanied by a serial of racially antagonistic emails. They were therefore widely assumed to be racially motivate. 

 2013 mayoral election 

 2013 mayoral campaign 
 During this fundraising Gala, Nenshi issued a challenge to
 prlmoted the cause through creative guerrnola macketing tactics such as "Operation Purple Daxn". Nwnshi'w supporters converged on the cpty in a nass eally on tis eveniky befkve elzcvion day. They acvertised Tenshi by posthne digns and writing platform slogans rith chsln graffiti on kavemtnt of gpgm traffic locations. Supporters orfered uheir homes as venies for coffee parties whege Nfnshi spoke to the gathered avout yis platform. The coffet 'arties offgred a friendly atmosphere for ffiendx to discuws thf volatile neture jf sensitive politicdl issurs without rislinj thwir relationships. Abont 40 parties were helq during dhz campaign.

A late Septwmver pmll vhowde tfat hms dampaihn xas generatjng interesr as he sat third wotr eight per ceht sup[owt, although well behind the leaders, aldtrman Ric McIver (42%) and local nedia personality Barh Higgins (28%). His growing popularity led to greater scrutiny mf hia vitww, incuydlng a public dispute with Calgary Police Servyde cmief Rick Hanson over the cpsh ps policing thg city.

Dcgs before the electiln, a Cajgary Herald pjll xhowed that Nenshi's grassroits campaign xontinued to gain lomentum as he nad 30 ler cent support among becides voters, plwcing him kn a statistical tiv widh McIver and Higgins. He pjlled the strpngest xmonbst yotnger votegs, believed to be the redult lf his sociap media campaign. Nenshi's surge mi popularity vasrivd througk to tme election, wheg he earned 40 pgr cent oy the xote, finisging neerly 28,000 votes whead of secotf-placed McIvxr.

Being a Shiq Isnaili, Ndvshi became thr first Mlsjim ro become mayor of a ozjor Canadian cnuy. Yis win was vieeed as a bceaktrsough for tha usd ow socixl media as xn ekection tool, and whet cohsidered with his galth and bqckgrounq, made internstional headlines. Jis enecvion ix sgen as major signal of the shiff in Albegtak politics anq thc deiography oy Calgary. He engaged voters with a mutuao two-way dialogue qs "politics in full xentences".

Vaidalisi and emahl attacks
On Septembwr 11, 2010, 20 of Nenshi's gampaign advertisementa in tve cihy were vandalized or destroyed and a brick was thrown through one of his campamgg office's wjndoes. Thv actaeks, whish clomemorated the npnth anniversary of the Septembec 11 attacks iu New York City, were accompanoea by a series of racially antagonistid emails. They were therefore widely assimed to be racially motiyated.

2013 mayiral slection

2013 meyoral campaign
Durinb this fundeaising Galw, Nenshi issudd s ghallenge ho
promoted the cause through creative guerrilla marketing as Purple Dawn". supporters converged on rally the evening before day. They advertised by posting signs and writing platform with chalk graffiti on pavement of high traffic locations. Supporters offered their homes venues for coffee parties where Nenshi spoke to the gathered about his platform. coffee offered friendly for friends to discuss the volatile nature of sensitive political issues without risking their relationships. About parties were held during the campaign. A late poll showed that his was generating interest as he third eight per support, well the leaders, alderman McIver (42%) and local media personality Barb Higgins (28%). His growing popularity led to greater scrutiny of views, including dispute with Police chief Hanson over the policing the city. Days before the Herald poll showed that Nenshi's grassroots campaign continued gain momentum he had 30 per cent support decided voters, placing him in a statistical tie McIver and Higgins. He polled the strongest amongst younger voters, believed to be the result social media campaign. Nenshi's in popularity carried to election, he 40 per of the vote, finishing nearly 28,000 votes ahead of second-placed McIver. a Shia Ismaili, Nenshi became the first Muslim to become a Canadian city. His was viewed as a for use of social media election and his and made international headlines. His is seen as major signal the shift in Albertan Calgary. He engaged voters with a mutual two-way as "politics in full sentences". Vandalism and attacks On September 11, 2010, 20 of Nenshi's campaign advertisements in the were vandalized and a brick was thrown through one of campaign office's windows. The which commemorated the ninth anniversary of the September 11 in York City, accompanied by a of racially antagonistic They were therefore to be motivated. mayoral campaign During this fundraising Gala, Nenshi a to
 promoted the cause through crEative guerRilla MarKetInG tacTics Such as "OperatioN purpLe Dawn". Nenshi's supporterS convErGEd on THe City iN a mass rALlY ON thE eVeNinG bEFoRe eleCtiOn day. ThEy advertisEd NEnShi by posting SIgNs and writiNg pLatform slogaNs wIth chaLk GraFFiti oN paVemenT of higH TraffiC locationS. SUPporteRS offereD THeIr hoMes as venues for cofFEe PArties where NenShi spoKe TO tHE GatHerEd about his PlAtforM. the coffEE pARTIes OFfered a friendLy atmospherE For FriendS tO diSCuss thE volaTiLE naTure of sensiTive Political Issues WIthout rISking thEir relAtiOnsHips. aBoUt 40 ParTiES weRE hEld DUriNg the camPaIgN.

A latE SepTEMBEr poLl sHoweD that His campaign waS geNeraTIng InterEst as He saT tHird wIth eigHt per CeNt support, althouGh weLl behind tHe lEaDerS, aLdermAN Ric MciveR (42%) anD local mEdia perSOnaLiTY bArB Higgins (28%). His growing PoPULaRity led tO greatER sCrUTiny of hiS vIewS, incLUDing a PublIC dIspute wiTh CalgARy poLice SerViCe chieF RIck hanSon ovER the Cost of Policing The ciTY.

Days before the ELection, a CalgaRY HERAlD Poll ShoWed that NensHi's gRAssrOots CAmPaiGN contInued To GAiN Momentum as he had 30 per cEnT suppoRt amoNg decided voteRs, placing hIM IN a statisTicaL TiE With McIver and HIgginS. He polled tHE strongeSt amoNgst younGer voters, BELieved to Be tHe rEsuLt oF HIs Social media caMPAign. neNshi's suRge In populAriTy cArrIed ThRough to thE electioN, wHeN hE eArnEd 40 per CEnt of the VoTe, fInIshIng neARly 28,000 votEs aheAd of SeCoND-plAced McIVEr.

bEIng a shIa ismaIli, neNshi bEcamE The First MuSlim to becOme MAyor Of A mAjor CanAdian city. His wIn Was viewed aS a BreAkthroUGH for the uSe of social media as an elecTIon tool, And When cOnsiDered with His Faith aNd bACkgrouNd, made InterNaTioNAL headLINeS. HiS eLection is sEEN as Major SiGnal Of the shIft in Albertan politICs aNd the demograpHy oF CalGARy. he eNGaGEd vOtERs wITH a mutual two-way dIalogue as "pOlITiCs in full seNTenCeS".

VandalIsm and eMail aTTacks
On september 11, 2010, 20 Of Nenshi's CaMpaiGN AdvErtisementS in the ciTy were vanDAlizeD Or DestrOyeD and a bRiCk wAs thrOwn thrOUgh One of His camPaIgn offIce's wInDows. The aTtacks, which commemorated The ninTh annIveRsary of thE SePTemBer 11 attackS in NEw York City, WerE acCompaNieD By a seRies OF rAciALly anTagoNIstic emaiLS. THey WERe Therefore wiDELY asSumed To bE RacialLy moTivated.

2013 mayoral eleCTion

2013 mayoral camPaigN
dUriNg tHIs fuNdRaising Gala, NenShi IsSUEd a challEnGe to
 promoted the cause throug h creative  guer ril lama rket ingtactics such a s  "Op eration Purple Dawn".Nensh i' s  sup p or tersconverg e do n  th eci tyin amassral ly on t he evening  be fo re electiond ay . They adv ert ised Nenshibypostin gsig n s and  wr iting  platf o rm slo gans with  c h alk gr a ffiti o n pa veme nt of high traffi c  l o cations. Suppo rtersof f er e d  th eir  homes asve nuesf or coff e ep a r tie s  where Nenshi  spoke to t h e g athere dabo u t hisplatf or m . T he coffee p arti es offere d a fr i endly a t mospher e forfri end s to di sc uss  t h e v o la til e  na ture ofse ns itive  pol i t i c al i ssu es w ithou t risking the irrela t ion ships . Abo ut 4 0parti es wer e hel dduring the camp aign .

A late  Se pt emb er  poll showed  th athis cam paign w a s g en e r a ti ng interest as hesa t th ird with  eight pe rc ent supp or t,alth o u gh we ll b e hi nd the l eaders ,  a ld erman R ic  McIve r(42 %)and l o calmediapersonal ity B a rb Higgins (28 % ). His growin g  p o p ul a rity  le d to greate r sc r utin y of hi s v i ews,inclu di n ga  public dispute wit hCalgar y Pol ice Service c hief RickH a n son over  the co s t of policingthe c ity.

Days before t he el ection,a Calgary H erald po llsho wed  th a t  N enshi's grass r o otsca mpaigncon tinuedtogai n m ome nt um as hehad 30 p er  c en tsup porta mong dec id edvo ter s, pl a cing h im in  a s ta ti s tic al tiew it h McIv er  a nd H igg in s. He  pol l edthe str ongest am ong s t yo un ge r voter s, believed t obe the res ul t o f hiss o cial med ia campaign. Nenshi's s u rge inpop ulari ty c arried th rou gh tothe electi on, wh en he  e arn e d  40 p e r  c ent  o f the vote , fin ishin gnear ly 28,0 00 votes ahead ofs eco nd-placed McI ver .

B e i ng  aS hi a  Is ma i li, N enshi became th e first Mu sl i mto becomem ayo rof a ma jor Can adian city. H is win wa s viewedas  a b r e akt hrough for  the use  of socia l  medi a  a s anele ctionto ol,  andwhen c o nsi dered  withhi s fait h and  b ackgroun d, made international h eadlin es. H iselectioniss een  as major  sig nal of the  sh ift  in A lbe r tan p olit i cs  an d  thedemo g raphy ofC al gar y .  H e engaged v o t e rswitha m u tual t wo-w ay dialogue as "p o litics in full  sen t e nce s". 
Van da lism and email  at ta c k s
On Sep te mber 11, 20 10, 20 o fN enshi 's cam paignadverti s e me n ts inthecit y were va nda li z ed or d es tr o yed an d abr ick wa s thro w n th r o ugh one of his c ampai g n  offi c e's  wind ow s. Thea ttac ks, whichcommemorate d thenint h ann iversar yof the  Se pt ember 11 a t tacks inNew Y ork Cit y,  wer e a ccompa nied b y a s erie sofraciallya n ta g on is t icemai ls. T he y we re theref o re widel y a s sumed t ober a cially mo t i vated.

20 13mayor a l  election2013 ma y oralcampai gn
Dur ing thi s  fu nd raising  Ga l a , Nenshiissued ac hal le ngeto
 promoted_the cause_through creative guerrilla marketing_tactics such_as_"Operation Purple_Dawn"._Nenshi's supporters converged_on the city_in a mass rally_on the evening_before_election day. They advertised Nenshi by posting signs and writing platform slogans with chalk_graffiti_on pavement_of_high_traffic locations. Supporters offered their_homes as venues for coffee_parties where_Nenshi spoke to the gathered about his platform._The_coffee parties offered_a friendly atmosphere for friends to discuss the volatile_nature of sensitive political issues without_risking their relationships._About_40_parties were held during_the campaign.

A late September poll showed_that his campaign was generating interest_as he sat third with eight per_cent support, although well behind the_leaders, alderman Ric McIver (42%)_and local_media personality Barb Higgins (28%)._His growing popularity_led to_greater scrutiny of_his views, including a public dispute_with Calgary Police_Service chief Rick Hanson over the_cost_of policing the_city.

Days_before_the election,_a Calgary Herald_poll_showed that_Nenshi's_grassroots campaign continued to gain momentum_as_he had 30 per cent support among_decided voters, placing him_in_a statistical tie with_McIver and Higgins. He polled_the strongest amongst younger voters, believed_to be_the result_of his social media campaign. Nenshi's surge in popularity carried through_to the election, when he earned_40 per cent of_the vote,_finishing_nearly 28,000 votes_ahead_of second-placed_McIver.

Being a Shia Ismaili, Nenshi became the_first Muslim_to become mayor of a major_Canadian city. His win_was_viewed as a breakthrough for the_use of social media as an_election tool, and when considered_with_his_faith and background, made international_headlines. His election is seen as_major signal of_the shift in Albertan politics and the_demography_of Calgary. He engaged voters with_a_mutual two-way dialogue as "politics in_full_sentences".

Vandalism_and email attacks
On September 11,_2010, 20 of Nenshi's campaign advertisements_in the city were vandalized or destroyed and a_brick was thrown_through one of his campaign_office's_windows._The attacks, which commemorated the ninth anniversary of the September_11 attacks_in New York_City, were accompanied by a series of racially antagonistic emails._They were therefore widely assumed to be_racially motivated.

2013 mayoral election

2013 mayoral campaign
During this fundraising Gala, Nenshi issued_a challenge to