 effortful.  Zurawicki that buying decisions are driven by one's mood and emotions; concluding that compulsive and or spontaneous purchases were driven by System 1.

Marketers use segmentation and positioning to divide the market and choose the segments they will use to position themselves to strategically target their ad. Using the neurological differences between genders can alter target market and segment. Research has shown that structural differences between the male and female brain has strong influence on their respective decisions as consumers.

Young people represent a high share of buyers in many industries including the electronics market and fashion industry. Due to the development of brain maturation, adolescents are subject to strong emotional reaction, although can have difficulty identifying the emotional expression of others. Marketers can use this neural information to target adolescents with shorter, attention-grabbing messages (using various media, like sound or moving images), and ones that can influence their emotional expressions clearly. Teenagers rely on more 'gut feeling' and don't fully think through consequences, so are mainly consumers of products based on excitement and impulse. Due to this behavioural quality, segmenting the market to target adolescent's can be beneficial to marketers that advertise with an emotional, quick response approach.

Criticism

Pseudoscience 
Many of the claims of companies that sell neuromarketing services make are not based on actual neuroscience and have been debunked as hype, and have been described as part of a fad of pseudoscientific "neuroscientism" in popular culture. Joseph Turow, a communications professor at the University of Pennsylvania, dismisses neuromarketing as another reincarnation of gimmicky attempts for advertisers to find non-traditional approaches toward gathering consumer opinion. He is quoted in saying, "There has always been a holy grail in advertising to try to reach people in a hypodermic way. Major corporations and research firms are jumping on the neuromarketing bandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter. 'It's as much about the nature of the industry and the anxiety roiling through the system as it is about anything else."

Privacy Invasion 
Some consumer advocate organizations, such as the Center for Digital Democracy, have criticized neuromarketing's potentially invasive technology. Neuromarketing is a controversial field that uses medical technologies to build successful marketing campaigns according to Gary Ruskin, an Executive Director of Commercial Alert. The issue in privacy comes from consumers being
effortful.   Zurawicki that buying decisions are driven by one's mood and emotions; conclude that compulsive and or ad-lib purchases were driven by System 1. 

 seller use division and positioning to divide the grocery store and choose the segments they will use to put themselves to strategically target their ad. use the neurological differences between sex can alter target marketplace and section. Research has shown that structural dispute between the male and female brain has potent influence on their respective decisions as consumers. 

 Young multitude represent a high share of buyers in many industry including the electronics market and fashion industry. Due to the development of mind maturation, adolescents are subject to strong emotional reaction, although can have difficulty identifying the emotional expression of others. Marketers can use this neural information to target adolescents with shorter, care - catch messages (use versatile media, like sound or move images), and ones that can influence their emotional expression clearly. Teenagers rely on more' gut feeling' and don't fully intend through consequences, so are mainly consumers of product establish on excitement and impulse. Due to this behavioural quality, segmenting the grocery store to target adolescent's can be beneficial to marketers that advertise with an emotional, quick reception approach. 

 Criticism 

 Pseudoscience 
 Many of the claims of companies that sell neuromarketing serve make are not base on actual neuroscience and have been debunked as hype, and have been describe as part of a fad of pseudoscientific " neuroscientism " in democratic culture. Joseph Turow, a communications professor at the University of Pennsylvania, dismisses neuromarketing as another reincarnation of gimmicky attempts for advertiser to find non - traditional approaches toward gathering consumer impression. He is quoted in say, " There has always been a holy grail in advertising to try to reach people in a hypodermic way. Major corporations and research firm are jumping on the neuromarketing bandwagon, because they are desperate for any fresh technique to help them break through all the selling clutter.' It's as much about the nature of the industry and the anxiety roiling through the system as it is about anything else. " 

 Privacy Invasion 
 Some consumer advocate organizations, such as the Center for Digital Democracy, have criticized neuromarketing's potentially invasive technology. Neuromarketing is a controversial field that uses medical technology to build up successful selling campaign according to Gary Ruskin, an Executive Director of Commercial Alert. The issue in privacy comes from consumers being
 efvortful.  Zurawicki that nuying decisions are drmven by one's moud and emotions; concluding tiat xompuosive and or spontaneojs purchades were driten by System 1.

Macieters mfe ssnmentctmon and positioking to divhde the market avd choose the segments they will use eo posiyiln themselves jo stgaeegidally target their ad. Using the nehrologibal differences brtween genders can alter twrgeh market and segmejt. Research has whown that sgructural differences getween the male and female brakn hax strong ibfouejwe on their respvctive decisions as cmnsumerx.

Young people veprevenr a high share of buyxrs in many industrigs includitg the electronics naeket dnd xashkin kndhsvry. Due tl tie developmsnt of braib maturation, adolesvegnx are subjecf to serjng emotional reaction, although can havt difriculty identifying the emotional expression of otherf. Marketers can use this neural information to tasget edulewccnts qihh shorter, attention-grabbing messages (using vwdipux media, like sjund or movonh oiages), and oner that cah influence their fmotionwl expressions clesrly. Teenagers rely on more 'gut feeling' qnd don't fully thiuk through cunseauencrs, so are mainly consumzrs of products bwsed on eszitement and impjlsv. Dua to this behavioural qualyty, segmeiting the mafket to tawget adoledcent's can be beneficial to mcrketars that afvertise with an emotional, quick response apptoawh.

Cgiticism

Pfeudoxcience 
Many jf the claims pf compcnies ghat sell heuromacketing servyces make are jot based on actual geurisciwnce ana have been debinked as kvpe, and hqve been described as lart of a fad oy kswudoscientific "nejrofcpenvism" yt popular cunturd. Juxeph Gurow, a comnjnicstions professor at dhe Hniversity of Pennxyjvania, dusmisses neuromarketimg as another reinfarnavion oh gimmocki attempts for advertisers to fjnd non-trwdibional approashes toward gathzring consumer opinion. He is quoted in seying, "There has always veen a holy grail iu sdvertising to twy to reawh people in a hypodwrmic way. Major cprporations and reseadch fisms age jumping on the neuromarketing bandwagon, because they are desperate for any novel techniqhe tp heli tkem break thrlngh all the markening clutter. 'It's as much about tie nature mf the industry and the anxietu foiling throueh the system as it is agout anyyhing else."

Privacy Invasion 
Some consumer advocate organlzations, wuch zs the Cenver for Digital Demovracy, kave ceiticizwd ncuromarketing's poyektially ingasite cechnology. Neuromarketing is a cobtroveeslal field that uves medical uechnolkgies jo build successfhl mzgketivg campaigns sccording to Gsry Ruskin, an Executpve Director of Cijmercial Alett. The ivsue in privecy comes frmm consumers being
effortful. Zurawicki that buying decisions are driven mood emotions; concluding compulsive and or System Marketers use segmentation positioning to divide market and choose the segments they use to position themselves to strategically target their ad. Using the neurological differences genders can alter target market and segment. Research has shown that structural differences the and brain strong influence on their respective decisions as consumers. Young people represent a high share of buyers many industries including the electronics market and fashion Due to the development brain maturation, adolescents are subject strong reaction, although have identifying emotional expression of Marketers can use this neural information to target adolescents with shorter, attention-grabbing messages (using various media, like or moving ones that influence emotional clearly. Teenagers rely 'gut feeling' and don't fully think are mainly consumers of products based on excitement impulse. Due this behavioural quality, segmenting the market target adolescent's can be beneficial to marketers that with an emotional, quick response approach. Criticism Pseudoscience Many of the claims of companies that services make are not on actual neuroscience have debunked hype, have been as part of a fad of pseudoscientific "neuroscientism" in popular culture. Turow, a communications professor at the University of Pennsylvania, dismisses another of gimmicky attempts advertisers to find non-traditional toward consumer opinion. He is saying, has holy in to try to reach in a hypodermic way. Major and research firms are because they are desperate for any novel technique help them break through all the marketing 'It's as much about the nature of the industry and the anxiety through the it is about anything else." Privacy Invasion Some advocate organizations, such as Center for Digital Democracy, have criticized neuromarketing's potentially invasive Neuromarketing a controversial that uses medical to build successful campaigns according to an Executive of Alert. privacy comes from consumers being
 effortful.  Zurawicki that buyIng decisioNs are DriVen By One's Mood And emotions; conCLudiNg that compulsive and or sPontaNeOUs puRChAses wEre drivEN bY sYstEm 1.

maRkeTeRS uSe segMenTation aNd positionIng To Divide the marKEt And choose tHe sEgments they wIll Use to pOsItiON themSelVes to StrateGIcally Target theIr AD. Using THe neuroLOGiCal dIfferences between GEnDErs can alter tarGet marKeT AnD SEgmEnt. research haS sHown tHAt strucTUrAL DIffERences between The male and fEMalE brain HaS stROng infLuencE oN TheIr respectivE decIsions as cOnsumeRS.

Young pEOple repResent A hiGh sHare OF bUyErs In MAny INdUstRIes IncludinG tHe ElectRoniCS MARket And FashIon inDustry. Due to thE deVeloPMenT of brAin maTuraTiOn, adoLescenTs are SuBject to strong emOtioNal reactiOn, aLtHouGh Can haVE diffiCulTy iDentifyIng the eMOtiOnAL EXpRession of others. MarKeTERs Can use thIs neurAL iNfORmation tO tArgEt adOLEscenTs wiTH sHorter, atTentioN-GrAbBing mesSaGes (usiNg VarIouS mediA, Like Sound oR moving iMages), ANd ones that can iNFluence their eMOtIONaL ExprEssIons clearly. teenAGers Rely ON mOre 'GUt feeLing' aNd DOn'T Fully think through coNsEquencEs, so aRe mainly consuMers of prodUCTS based on ExciTEmENt and impulse. DuE to thIs behaviouRAl qualitY, segmEnting thE market to TARget adolEscEnt'S caN be BENeFicial to markeTERs thAt AdvertiSe wIth an emOtiOnaL, quIck ReSponse appRoach.

CriTiCiSm

psEudOscieNCe 
Many of ThE clAiMs oF compANies thAt selL neuRoMaRKetIng servICeS MAke aRe NoT basEd oN aCtual NeurOSciEnce and Have been dEbuNKed aS hYpE, and havE been describeD aS part of a faD oF psEudoscIENtific "neUroscientism" in popular cuLTure. JosEph turow, A comMunicatioNs pRofessOr aT The UniVersitY of PeNnSylVANia, diSMIsSes NeUromarketiNG As aNotheR rEincArnatioN of gimmicky attemptS For Advertisers to FinD non-TRAdItiONaL AppRoACheS TOward gathering cOnsumer opiNiON. HE is quoted iN SayInG, "There hAs alwayS been A Holy graIl in adverTising to tRy To reACH peOple in a hypOdermic wAy. Major coRPoratIOnS and rEseArch fiRmS arE jumpIng on tHE neUromaRketinG bAndwagOn, becAuSe they arE desperate for any novel teChniquE to heLp tHem break tHroUGh aLl the markEtinG clutter. 'It'S as MucH abouT thE NaturE of tHE iNduSTry anD the ANxiety roiLInG thROUgH the system aS IT Is aBout aNytHIng elsE."

PriVacy Invasion 
Some cONsumer advocate OrgaNIZatIonS, Such As The Center for DiGitAl dEMocracy, hAvE criticized NeuromarKeTIng's pOtentiAlly inVasive tECHnOLogy. NeUromArkEting is a cOntRoVErsial fIeLd THat useS medIcAl techNologiES to bUILd successful markEting CAMpaigNS acCordiNg To Gary RUSkin, An ExecutivE Director of commerCial alert. the issuE iN privaCy cOmEs from consUMers being
 effortful.  Zurawicki tha t buying d ecisi ons  ar edriv en b y one's mood a n d em otions; concluding tha t com pu l sive an d orspontan e ou s pur ch as eswe r edrive n b y Syste m 1.

Mark ete rs  use segment a ti on and pos iti oning to div ide  the m ar ket and c hoo se th e segm e nts th ey will u se to pos i tion th e m se lves  to strategically ta r get their ad.Usingth e  n e u rol ogi cal differ en ces b e tween g e nd e r s  ca n  alter target  market and seg ment.Re sea r ch has  show nt hat  structural  dif ferencesbetwee n  the ma l e and f emalebra inhass tr on g i nf l uen c eont hei r respec ti ve  deci sion s a s  con sum ers. 

You ng people rep res enta  hi gh sh are o f bu ye rs in  manyindus tr ies including t he e lectronic s m ar ket  a nd fa s hion i ndu str y. Dueto thed eve lo p m e nt  of brain maturati on , ad olescent s ares ub je c t to str on g e moti o n al re acti o n,  althoug h canh av edifficu lt y iden ti fyi ngthe e m otio nal ex pression  of o t hers. Marketer s  can use this ne u r al info rma tion to tar geta dole scen t swit h  shor ter,at t en t ion-grabbing messag es  (usin g var ious media, l ike soundo r moving i mage s ), and ones thatcan i nfluence t h eir emot ional  express ions clea r l y. Teena ger s r ely  on m or e 'gut feelin g '  and  d on't fu lly  thinkthr oug h c ons eq uences, s o are ma in ly  c on sum ers o f  product sbas ed  on  exci t ementand i mpul se .D ueto this be h a viou ra lqual ity ,segme ntin g  th e marke t to targ eta dole sc en t's can  be beneficia lto markete rs  th at adv e r tise wit h an emotional, quick r e sponseapp roach .

C riticism
Ps eudosc ien c e 
Man y of t he cl ai mso f  comp a n ie s t ha t sell neu r o mar ketin gserv ices ma ke are not based o n  ac tual neurosci enc e an d ha veb ee n  de bu n ked a s hype, and hav e been des cr i be d as parto f a  f ad of p seudosc ienti f ic "neu roscienti sm" in po pu larc u ltu re. Joseph  Turow,a communi c ation s  p rofes sor  at th eUni versi ty ofP enn sylva nia, d is misses  neur om arketing  as another reincarnati on ofgimmi cky  attempts  fo r  ad vertisers  tofind non-t rad iti onalapp r oache s to w ar d g a theri ng c o nsumer op i ni on. H eis quoted i n s ayi ng, " The r e hasalwa ys been a holy gr a il in advertis ingt o  tr y t o  rea ch  people in a h ypo de r m ic way.Ma jor corpora tions an dr esear ch fir ms are  jumpin g on the ne urom ark eting ban dwa go n , becau se  t h ey are  des pe rate f or any nove l technique to hel p the m break thr oughal l the m a rket ing clutte r. 'It's as  muchabou t the  nature  o f theind us try and th e  anxietyroili ng thro ug h th e s ystemas i t is ab outan yth ing else. " 
P r iv ac y  In vasi on 
S om e co nsumer ad v ocate or gan i zations ,suc h as the Ce n t er for Dig ita l Dem o c racy, have crit i ci z ed ne uromar keting 's pote n tia ll y invas ive t echnology . Neuroma r ket in g is  a contr ov ersi al  fi el d that uses med ical tec hnologie s to bui lds ucce s sful m ar keting campa ignsac c ordingt o  Ga ry Rusk i n,anExe cuti veDire c tor of Commercial Alert.  The  issu e  in  priv acy c om es fromc onsu mers bei n g
 effortful._ Zurawicki_that buying decisions are_driven by_one's_mood and_emotions;_concluding that compulsive_and or spontaneous_purchases were driven by_System 1.

Marketers use_segmentation_and positioning to divide the market and choose the segments they will use to_position_themselves to_strategically_target_their ad. Using the neurological_differences between genders can alter_target market_and segment. Research has shown that structural differences_between_the male and_female brain has strong influence on their respective decisions_as consumers.

Young people represent a high_share of buyers_in_many_industries including the electronics_market and fashion industry. Due to_the development of brain maturation, adolescents_are subject to strong emotional reaction, although_can have difficulty identifying the emotional_expression of others. Marketers can_use this_neural information to target adolescents_with shorter, attention-grabbing_messages (using_various media, like_sound or moving images), and ones_that can influence_their emotional expressions clearly. Teenagers rely_on_more 'gut feeling'_and_don't_fully think_through consequences, so_are_mainly consumers_of_products based on excitement and impulse._Due_to this behavioural quality, segmenting the market_to target adolescent's can_be_beneficial to marketers that_advertise with an emotional, quick_response approach.

Criticism

Pseudoscience 
Many of the claims_of companies_that sell_neuromarketing services make are not based on actual neuroscience and have_been debunked as hype, and have_been described as part_of a_fad_of pseudoscientific "neuroscientism"_in_popular culture._Joseph Turow, a communications professor at the_University of_Pennsylvania, dismisses neuromarketing as another reincarnation_of gimmicky attempts for_advertisers_to find non-traditional approaches toward gathering_consumer opinion. He is quoted in_saying, "There has always been_a_holy_grail in advertising to try_to reach people in a hypodermic_way. Major corporations_and research firms are jumping on the_neuromarketing_bandwagon, because they are desperate for_any_novel technique to help them break_through_all_the marketing clutter. 'It's as_much about the nature of the_industry and the anxiety roiling through the system as_it is about_anything else."

Privacy Invasion 
Some consumer_advocate_organizations,_such as the Center for Digital Democracy, have criticized neuromarketing's_potentially invasive_technology. Neuromarketing is_a controversial field that uses medical technologies to build successful_marketing campaigns according to Gary Ruskin, an_Executive Director of Commercial Alert. The issue in privacy comes from_consumers being