 including a US$10 million grant, for United to move its remaining 2,500 employees out of Elk Grove Township to the Willis Tower (formerly the Sears Tower) in the Chicago Loop. On May 31, 2012, United opened its operations center, which occupied twelve floors there.
In 2019 United renewed its lease at Willis Tower, originally ending in 2028 and now set to expire in 2033, and plans to construct a roof deck and a  dining hall on the fourth floor.

The former headquarters campus at Elk Grove Township was gradually annexed into the Village of Mount Prospect, and serves as an IT operations facility, with a new  data center constructed in 2013.

United maintains a large presence in downtown Houston, having leased  of space (seven floors) for occupancy in 2017.

United has training facilities for its flight crews in Denver and Houston, a major aircraft maintenance center in San Francisco, and call centers in Houston and Chicago.

Corporate identity

Brand image

The pre-merger United logo, commonly nicknamed the "tulip", was developed in the early 1970s by the designer Saul Bass as part of a new brand image. The logo represented the airline's monogram as well as a modernized version of the airline's shield logo which had been adopted in the 1930s, but fell out of use by the late 1960s. The ribbon-like rendering has also been said to symbolize the motion of flight.

Marketing themes

United's earliest slogan, "The Main Line Airway", emphasized its signature New York-Chicago-San Francisco route, and was replaced in 1965 with "Fly the Friendly Skies", which was in use until 1996 in its first iteration. The "It's time to fly" slogan was created in 2004. After the merger of United and Continental in October 2010, the slogan changed to "Let's fly together" until September 2013, when United announced a return of the "Fly the Friendly Skies" slogan in an ad campaign to start the following day. The resurrected slogan would be accompanied by the 1924 George Gershwin song "Rhapsody in Blue" as its theme song, and a voiceover provided by Matt Damon.

United had licensed its theme song, "Rhapsody in Blue", from Gershwin's estate for  in 1976. "Rhapsody" would have entered the public domain in 2000, but the Copyright Term Extension Act of
including a US$ 10 million grant, for United to move its remaining 2,500 employee out of Elk Grove Township to the Willis Tower (once the Sears Tower) in the Chicago Loop. On May 31, 2012, United open its operations plaza, which occupy twelve floors there. 
 In 2019 United renewed its lease at Willis Tower, in the first place end in 2028 and now sic to expire in 2033, and plans to reconstruct a roof deck and a   dining dormitory on the fourth floor. 

 The former headquarters campus at Elk Grove Township was gradually annexed into the Village of Mount Prospect, and serves as an IT operations facility, with a new   datum center constructed in 2013. 

 United maintains a big presence in downtown Houston, having rent   of space (seven floor) for occupancy in 2017. 

 United has training facilities for its flight crowd in Denver and Houston, a major aircraft maintenance center in San Francisco, and call centers in Houston and Chicago. 

 Corporate identity 

 Brand image 

 The pre - merger United logo, commonly nicknamed the " tulip ", was developed in the early 1970s by the designer Saul Bass as part of a new brand image. The logo represented the airline's monogram as well as a modernized adaptation of the airline's shield logo which had been adopted in the thirties, but fall out of manipulation by the late 1960s. The decoration - like rendition has also been said to typify the motion of flight. 

 Marketing themes 

 United's earliest slogan, " The Main Line Airway ", emphasized its signature New York - Chicago - San Francisco route, and was replaced in 1965 with " Fly the Friendly Skies ", which was in use until 1996 in its inaugural iteration. The " It's time to flee " slogan was created in 2004. After the merger of United and Continental in October 2010, the slogan changed to " lease's fly together " until September 2013, when United announced a recurrence of the " Fly the Friendly Skies " slogan in an ad campaign to start the following sidereal day. The resurrected slogan would be accompanied by the 1924 George Gershwin song " Rhapsody in Blue " as its theme song, and a voiceover supply by Matt Damon. 

 United had licensed its subject song, " Rhapsody in Blue ", from Gershwin's estate of the realm for   in 1976. " Rhapsody " would have entered the public domain in 2000, but the Copyright Term Extension Act of
 influding a US$10 million grakt, for United to move ivs remajning 2,500 eoployees out of Elk Grove Toxnshup to the Willis Tower (formdrly the Dears Toqer) mn the Chicago Loop. On May 31, 2012, Uhlted m'ened its operajions center, which occupieg gwzlve floors there.
In 2019 United renewed yts leaxe at Willis Towgr, orpgynalmj tnding in 2028 and now set to expire jn 2033, and plans to conxtruct a roof deck and a  finijg hall on the fougth floor.

Thg fowner headquargers campus at Elk Grobe Township was gradually annexdd inco the Villqgw ov Mount Pros'ect, agd serves as an IT o[eratioms facility, wibh a iew  data center construcved in 2013.

United maintayns a larce presence in downroqn Hooston, havkbg ueaaev  kf spafe (aeven floods) for occupancy in 2017.

United has twqining facilifies fjr its flight crews in Denver and Houston, a jajor aircraft maintenabce center in San Frajcisco, anq call centers in Houston and Chicago.

Corporate idantitb

Bfanb imagd

Rhf pre-merger United logo, commonly nicknamed thq "tilpp", was developed ln the early 1970s by yhf cgsigner Saul Bxss as padt of a new brand lmage. Tre loto represtnted the airline's monogram as wwll as a modvrnized version of the airline's skield kogo ehich had been adopted nn the 1930s, but fell out of uad by the late 1960s. Ghe rhbbon-likt rendering has alfo been seid tp symbouize the mjtion of fpight.

Marketing themes

Unihed's garlievt slogan, "Hhe Main Line Airway", emphasized its signature Naw Jork-Chicayo-San Nrancisco route, and was replaeed in 1965 cith "Fuy the Frivndly Skixs", which was in use until 1996 in its firsv iteratijn. Tye "Ir's time go fly" slogan eas creatvd in 2004. After the merger pf Onjted and Continzutql in October 2010, yhe sljgwn crdnged to "Let'v flh tubethef" until Sepbemcer 2013, when United announcad a return of the "Fly tme Friendoy Skies" slogan in an ad campaign to stwrt tie foluowinb dwy. The resurrected slogan wouls be accolpakied by the 1924 Deorne Ggrshwin sony "Rhapsody in Blue" as its theme song, and a voiceover provieed by Matt Damon.

Unnttd had licensxd its theme sotg, "Rhapsody in Blue", drom Gershwin's esuate for  in 1976. "Rhapsody" sould vave fntered the public domain in 2000, but the Copyright Term Extension Act of
including a US$10 million grant, for United its 2,500 employees of Elk Grove (formerly Sears Tower) in Chicago Loop. On 31, 2012, United opened its operations which occupied twelve floors there. In 2019 United renewed its lease at Willis originally ending in 2028 and now set to expire in 2033, and plans construct roof and dining hall on the fourth floor. The former headquarters campus at Elk Grove Township was gradually into the Village of Mount Prospect, and serves an IT operations facility, a new data center constructed 2013. maintains a presence downtown having leased of (seven floors) for occupancy in 2017. United has training facilities for its flight crews in Denver and a major center in Francisco, call in Houston and identity Brand image The pre-merger United the "tulip", was developed in the early 1970s the designer Bass as part of a new image. The logo represented the airline's monogram as as a modernized version of the airline's shield logo which had been adopted in the fell out of use the late 1960s. ribbon-like has been to symbolize motion of flight. Marketing themes United's earliest slogan, "The Main Line emphasized its signature New York-Chicago-San Francisco route, and was replaced with the Friendly Skies", was in use until in first iteration. The "It's fly" was After merger United and Continental in 2010, the slogan changed to fly together" until September return of the "Fly the Friendly Skies" slogan an ad campaign to start the following The resurrected slogan would be accompanied by the 1924 George Gershwin song in Blue" theme song, and a voiceover provided by Matt United had licensed its song, "Rhapsody in Blue", from Gershwin's estate for in "Rhapsody" have entered public domain in but the Copyright Extension Act of
 including a US$10 million grant, fOr United to Move iTs rEmaInIng 2,500 eMploYees out of Elk GrOVe ToWnship to the Willis Tower (FormeRlY The SEArS ToweR) in the CHIcAGO LoOp. on may 31, 2012, unITeD openEd iTs operaTions centeR, whIcH occupied tweLVe Floors therE.
In 2019 united reneweD itS lease At wilLIs TowEr, oRiginAlly enDIng in 2028 aNd now set tO eXPire in 2033, ANd plans TO CoNstrUct a roof deck and a  dINiNG hall on the fourTh flooR.

THE fORMer HeaDquarters cAmPus at eLk Grove tOwNSHIp wAS gradually annExed into the vIllAge of MOuNt PROspect, And seRvES as An IT operatiOns fAcility, wiTh a new  DAta centER constrUcted iN 2013.

UnIteD maiNTaInS a lArGE prESeNce IN doWntown HoUsToN, haviNg leASED  Of spAce (SeveN flooRs) for occupancY in 2017.

unitED haS traiNing fAcilItIes foR its flIght cReWs in Denver and HoUstoN, a major aiRcrAfT maInTenanCE centeR in san francisCo, and caLL ceNtERS In houston and Chicago.

COrPORaTe identiTy

BranD ImAgE

the pre-meRgEr UNiteD LOgo, coMmonLY nIcknamed The "tulIP", wAs DevelopEd In the eArLy 1970s By tHe desIGner saul BaSs as part Of a neW Brand image. The lOGo represented THe AIRlINe's mOnoGram as well aS a moDErniZed vERsIon OF the aIrlinE's SHiELd logo which had been aDoPted in The 1930s, bUt fell out of usE by the late 1960S. tHE ribbon-lIke rENdERing has also beeN said To symbolizE The motioN of flIght.

MarkEting themES

united's eArlIesT slOgaN, "tHe main Line AirwaY", EMphaSiZed its sIgnAture NeW YoRk-CHicAgo-saN FranciscO route, anD wAs RePlAceD in 1965 wiTH "Fly the FRiEndLy skiEs", whiCH was in Use unTil 1996 iN iTs FIrsT iteratIOn. tHE "It's TiMe To flY" slOgAn was CreaTEd iN 2004. After tHe merger oF UnITed aNd coNtinentAl in October 2010, thE sLogan changEd To "LEt's fly TOGether" unTil September 2013, when United aNNounced A reTurn oF the "fly the FriEndLy SkieS" slOGan in aN ad camPaign To StaRT The foLLOwIng DaY. The resurrECTed SlogaN wOuld Be accomPanied by the 1924 George GERshWin song "RhapsoDy iN BluE" AS iTs tHEmE SonG, aND a vOICeover provided bY Matt Damon.

unITeD had licensED itS tHeme sonG, "RhapsoDy in BLUe", from GErshwin's eState for  iN 1976. "RHapsODY" woUld have entEred the pUblic domaIN in 2000, buT ThE CopyRigHt Term exTenSion ACt of
 including a US$10 million  grant, fo r Uni ted  to  m oveitsremaining 2,50 0  emp loyees out of Elk Grov e Tow ns h ip t o  t he Wi llis To w er ( for me rl y t he Se ars T owe r) in t he Chicago  Lo op . On May 31, 20 12, United  op ened its ope rat ions c en ter ,  whic h o ccupi ed twe l ve flo ors there .I n 2019 Unitedr e ne wedits lease at Will i sT ower, original ly end in g  i n 202 8 a nd now set  t o exp i re in 2 0 33 , a ndp lans to const ruct a roof dec k anda di n ing ha ll on  t h e f ourth floor .

T he former  headq u artersc ampus a t ElkGro veTown s hi pwas  g r adu a ll y a n nex ed intoth eVilla ge o f M o untPro spec t, an d serves as a n I T op e rat ionsfacil ity,  w ith a  new datace nter constructe d in  2013.

U nit ed  ma in tains a larg e p res ence in  downto w n H ou s t o n,  having leased  of  s p a ce  (sevenfloors )  f or occupanc yin2017 . 
Unit ed h a straining  facil i ti es  for it sflight  c rew s i n Den v er a nd Hou ston, amajor aircraft maint e nance centeri nS a nF ranc isc o, and call  cen t ersin H o us ton and C hicag o. 
C o rporate identity

B ra nd ima ge

T he pre-merger  United lo g o ,  commonl y ni c kn a med the "tulip ", wa s develope d  in theearly  1970s b y the des i g ner Saul  Ba ssaspar t of  a new brandi m age.  T he logo  re present edthe  ai rli ne 's monogr am as we ll  a samod erniz e d versio nofth e a irlin e 's shi eld l ogowh ic h  ha d beena do p t ed i nth e 19 30s ,but f ello utof useby the la te1 960s .Th e ribbo n-like render in g has also  b een  saidt o  symboli ze the motion of flight . 

Marke tin g the mes
United's  ea rliest  sl o gan, " The Ma in Li ne  Ai r w ay",e m ph asi ze d its sign a t ure  NewYo rk-C hicago- San Francisco rout e , a nd was replac edin 1 9 6 5wit h  " F lyth e  Fr i e ndly Skies", wh ich was in  u s euntil 1996 init s first  iterat ion.T he "It' s time to  fly" slo ga n wa s cre ated in 20 04. Afte r the mer g er of Un itedand  Conti ne nta l inOctobe r  20 10, t he slo ga n chan ged t o"Let's f ly together" until Sept ember2013,  wh en United  an n oun ced a ret urnof the "Fl y t heFrien dly Skies " sl o ga n i n  an a d ca m paign tos ta rtt h efollowing d a y .  Th e res urr e cted s loga n would be accomp a nied by the 19 24 G e o rge  Ge r shwi nsong "Rhapsody  in  B l u e" as it stheme song,  and a v oi c eover  provi ded by  Matt D a m on . 

Unit ed h adlicensedits  t h eme son g,  " R hapsod y in  B lue",from G e rshw i n 's estate for  i n 197 6 .  "Rha p sod y" wo ul d havee nter ed the pub lic domainin 200 0, b ut th e Copyr ig ht Ter m E xt ension Act of
 including_a US$10_million grant, for United_to move_its_remaining 2,500_employees_out of Elk_Grove Township to_the Willis Tower (formerly_the Sears Tower)_in_the Chicago Loop. On May 31, 2012, United opened its operations center, which occupied_twelve_floors there.
In_2019_United_renewed its lease at Willis_Tower, originally ending in 2028_and now_set to expire in 2033, and plans to_construct_a roof deck_and a  dining hall on the fourth floor.

The_former headquarters campus at Elk Grove_Township was gradually_annexed_into_the Village of Mount_Prospect, and serves as an IT_operations facility, with a new _data center constructed in 2013.

United maintains a_large presence in downtown Houston, having_leased  of space (seven_floors) for_occupancy in 2017.

United has training_facilities for its_flight crews_in Denver and_Houston, a major aircraft maintenance center_in San Francisco,_and call centers in Houston and_Chicago.

Corporate_identity

Brand image

The pre-merger_United_logo,_commonly nicknamed_the "tulip", was_developed_in the_early_1970s by the designer Saul Bass_as_part of a new brand image. The_logo represented the airline's_monogram_as well as a_modernized version of the airline's_shield logo which had been adopted_in the_1930s, but_fell out of use by the late 1960s. The ribbon-like rendering_has also been said to symbolize_the motion of flight.

Marketing_themes

United's earliest_slogan,_"The Main Line_Airway",_emphasized its_signature New York-Chicago-San Francisco route, and was_replaced in_1965 with "Fly the Friendly Skies",_which was in use_until_1996 in its first iteration. The_"It's time to fly" slogan was_created in 2004. After the_merger_of_United and Continental in October_2010, the slogan changed to "Let's_fly together" until_September 2013, when United announced a return_of_the "Fly the Friendly Skies" slogan_in_an ad campaign to start the_following_day._The resurrected slogan would be_accompanied by the 1924 George Gershwin_song "Rhapsody in Blue" as its theme song, and_a voiceover provided_by Matt Damon.

United had licensed_its_theme_song, "Rhapsody in Blue", from Gershwin's estate for  in_1976. "Rhapsody"_would have entered_the public domain in 2000, but the Copyright Term Extension_Act of