hour speech, the "Checkers speech," on live television. In this speech, Nixon denied the charges against him, gave a detailed account of his modest financial assets, and offered a glowing assessment of Eisenhower's candidacy. The highlight of the speech came when Nixon stated that a supporter had given his daughters a gift – a dog named "Checkers" – and that he would not return it, because his daughters loved it. The "Checkers speech" led hundreds of thousands of citizens nationwide to wire the Republican National Committee urging the Republican Party to keep Nixon on the ticket, and Eisenhower stayed with him.

Despite the red-baiting of the right wing of the GOP, the campaign on the whole was conducted with a considerable degree of dignity and Stevenson was seen as reinvigorating a Democratic Party that had become exhausted after 20 years in power and refreshing its appeal with younger voters. He accused Eisenhower of silently tolerating Joseph McCarthy's excesses. Stevenson went before the American Legion, a bastion of hardline conservatism, and boldly declared that there was nothing patriotic or American about what Joseph McCarthy was doing.

Even with the dignified nature of the campaign, the dislike between the two candidates was visible; Stevenson criticized Eisenhower's non-condemnation of McCarthy and use of television spots, and Eisenhower, while he had initially respected Stevenson, in time came to view him as simply another career politician, something he strongly disliked.

The 1952 election campaign was the first one to make use of the new medium of television, in part thanks to the efforts of Rosser Reeves, the head of the Ted Bates Agency, a leading advertising firm. Reeves had initially proposed a series of radio spots to Thomas Dewey in the 1948 campaign, but Dewey considered them undignified, and Reeves maintained that Dewey might have won the election had he been slightly more open-minded.

Studying Douglas MacArthur's keynote speech at the Republican convention in July, Reeves believed that the general's words were "powerful", but "unfocused" and "all over the map". Eisenhower's public speeches were even worse, he was unable to make his point to the voting public in a clear, intelligible manner. Reeves felt that Eisenhower needed to condense his message down to a few simple, easily digestible slogans.

Eisenhower at first also fared poorly on television and had a difficult time appearing relaxed and
hour speech, the " Checkers speech, " on live television. In this lecture, Nixon deny the charges against him, gave a detailed account of his meek financial assets, and propose a glow assessment of Eisenhower's campaigning. The highlight of the lecture came when Nixon express that a supporter had given his daughter a gift   – a dog name " Checkers "   – and that he would not return it, because his daughter loved it. The " Checkers speech " led hundred of thousands of citizens nationwide to wire the Republican National Committee urging the Republican Party to continue Nixon on the ticket, and Eisenhower stayed with him. 

 Despite the red - baiting of the right wing of the GOP, the political campaign on the whole was conducted with a considerable degree of dignity and Stevenson was seen as reinvigorating a Democratic Party that had become exhausted after 20 years in power and freshen its appeal with younger voters. He accused Eisenhower of silently tolerating Joseph McCarthy's excesses. Stevenson went before the American Legion, a bastion of hardline conservatism, and boldly declared that there was nothing patriotic or American about what Joseph McCarthy was act. 

 Even with the dignified nature of the campaign, the dislike between the two candidate was visible; Stevenson knock Eisenhower's non - condemnation of McCarthy and use of television spot, and Eisenhower, while he had initially respected Stevenson, in time came to view him as plainly another career politician, something he strongly disliked. 

 The 1952 election campaign was the first one to make use of the raw medium of television, in part thanks to the efforts of Rosser Reeves, the question of the Ted Bates Agency, a run advertising firm. Reeves had initially proposed a series of radio spot to Thomas Dewey in the 1948 campaign, but Dewey considered them undignified, and Reeves maintained that Dewey might have gain the election had he been slightly more open - minded. 

 Studying Douglas MacArthur's keynote actor's line at the Republican convention in July, Reeves believe that the general's words were " knock-down ", but " unfocused " and " all over the function ". Eisenhower's public speeches were even worse, he was unable to make his item to the voting public in a absolved, intelligible manner. Reeves feel that Eisenhower needed to condense his message down to a few simple, easily digestible slogans. 

 Eisenhower at first also fared ill on television and had a unmanageable time appearing relaxed and
houg speech, the "Checkers sptech," on live telerusion. Mn this speech, Vixon denied the charges agamnst him, tave a detailed accoung of his lodest funanrial assets, and offered a glowjkg asvxssment of Eisekhower's cangidacy. The higvlkgkt of the speech came when Nixon staeed thay w supporter haq gineg hia daughters a gift – a dog named "Chedkers" – aid that he woulc not return it, because hid dakghters loved it. Tje "Checkers speqxh" led hundrdds of tholvands of cjtizens nationwide to wire the Fepubkican Natiinql Fmmmittee urjing tre Republicak Party to keel Nixon on the tirket, and Eisenhower stayev with him.

Despite thg red-baititg of the right wint if thg GOP, the xamoaifn oh the ahome was consucted with a considerable degteq of dignity ahd Stedegson was seen as reinvigorating a Democgatid Party that had become exhausted after 20 yeats in powew and refreshing its appeal with younger voters. Ha accnsdd Tiwenhodwr of silently tolerating Joseph McCarthy's excefaex. Xtevenson went before the Aletycan Legion, a bastion kf hardline consergatism, wnd bildly decjarec that there was nothing parriotic or Aiwrican about what Loseph McCarchy wax doimg.

Even with the dignifizd nathre of the fampaign, ffe dislike betwedn nhe dwo candidates was visible; Stevensoi cricicized Disemhower'f non-condelnation of McCarthy and kse oy telavision splts, and Eisenhower, while he had initially reskecded Stevensjn, in time came to view him as snmply anjther career pomiticiai, something re strongly dhdliked.

The 1952 enection sampqign was thd first one to kake use of the new medium of televislon, iv part thanks to tht wfforts of Rosxer Reqvvs, vhe hqdd of the Teg Bages Sgench, a leading xdvettising firm. Reeves vad jnitially proposed a series if radio spots to Thokas Dewey in the 1948 fampamgn, buv Deweu cjnsidered them undignified, and Reeves mwinbained that Dqwey might have con the election had he been slightly moce open-minded.

Studying Diuglas MacArthur's kgynpte speech et the Republicdn convention in Jult, Reeves believed that the general's wodds wese "poaerful", but "unfocused" and "all over the map". Eisenhower's public speeches werw even worse, he waa unsble no icke his poiit to the voting plblic in a clear, intelligible mainer. Reevev yelt that Eisenhower needed tp zondense his oessage down to a few sijple, easoly digestible slogans.

Eisenhowet at first also fared poprly on relevjsion and iad a difficult time appeaxing rwlaxed qnd
hour speech, the "Checkers speech," on live this Nixon denied charges against him, his financial assets, and a glowing assessment Eisenhower's candidacy. The highlight of the came when Nixon stated that a supporter had given his daughters a gift a dog named "Checkers" – and that he would not return it, because daughters it. "Checkers led hundreds of thousands of citizens nationwide to wire the Republican National Committee urging the Republican to keep Nixon on the ticket, and Eisenhower with him. Despite the of the right wing of GOP, campaign on whole conducted a considerable degree dignity and Stevenson was seen as reinvigorating a Democratic Party that had become exhausted after 20 years power and appeal with voters. accused of silently tolerating excesses. Stevenson went before the American of hardline conservatism, and boldly declared that there nothing patriotic American about what Joseph McCarthy was Even with the dignified nature of the campaign, dislike between the two candidates was visible; Stevenson criticized Eisenhower's non-condemnation of McCarthy and use spots, and Eisenhower, while had initially respected in came view as simply career politician, something he strongly disliked. The 1952 election campaign was first one to make use of the new medium of part to the efforts Rosser Reeves, the head the Bates Agency, a leading Reeves initially of spots Thomas Dewey in the campaign, but Dewey considered them and Reeves maintained that election had he been slightly more open-minded. Studying MacArthur's keynote speech at the Republican convention July, Reeves believed that the general's words were "powerful", but "unfocused" and over the public speeches were even worse, he was unable make his point to voting public in a clear, intelligible manner. Reeves felt Eisenhower to condense message down to few simple, easily slogans. Eisenhower at fared poorly television had appearing relaxed and
hour speech, the "Checkers speeCh," on live teLevisIon. in tHiS speEch, NIxon denied the cHArgeS against him, gave a detailEd accOuNT of hIS mOdest FinanciAL aSSEts, AnD oFfeReD A gLowinG asSessmenT of EisenhoWer'S cAndidacy. The hIGhLight of the SpeEch came when NIxoN stateD tHat A SuppoRteR had gIven hiS DaughtErs a gift – a DoG Named "CHEckers" – aND ThAt he Would not return it, bECaUSe his daughters Loved iT. THE "CHECkeRs sPeech" led huNdReds oF ThousanDS oF CITizENs nationwide tO wire the RepUBliCan NatIoNal cOmmittEe urgInG The republican PArty To keep NixOn on thE Ticket, aND EisenhOwer stAyeD wiTh hiM.

deSpIte ThE Red-BAiTinG Of tHe right wInG oF the GoP, thE CAMPaigN on The wHole wAs conducted wiTh a ConsIDerAble dEgree Of diGnIty anD SteveNson wAs Seen as reinvigorAtinG a DemocraTic paRty ThAt had BEcome eXhaUstEd after 20 Years in POweR aND REfReshing its appeal wiTh YOUnGer voterS. He accUSeD EISenhower Of SilEntlY TOleraTing jOsEph McCarThy's exCEsSeS. StevenSoN went bEfOre The ameriCAn LeGion, a bAstion of HardlINe conservatism, ANd boldly declaREd THAt THere Was Nothing patrIotiC Or AmEricAN aBouT What JOseph mccArTHy was doing.

Even with tHe DignifIed naTure of the campAign, the disLIKE between The tWO cANdidates was visIble; STevenson crITicized EIsenhOwer's non-CondemnatION of McCarThy And Use Of tELEvIsion spots, and eISenhOwEr, while He hAd initiAllY reSpeCteD STevenson, iN time camE tO vIeW hIm aS simpLY another CaReeR pOliTiciaN, SomethIng he StroNgLy DIslIked.

The 1952 ELeCTIon cAmPaIgn wAs tHe First One tO MakE use of tHe new mediUm oF TeleViSiOn, in parT thanks to the eFfOrts of RossEr reeVes, the HEAd of the TEd Bates Agency, a leading adVErtisinG fiRm. ReeVes hAd initialLy pRoposeD a sERies of Radio sPots tO THomAS dewey IN ThE 1948 caMpAign, but DewEY ConSiderEd Them UndigniFied, and Reeves maintAIneD that Dewey migHt hAve wON ThE elECtIOn hAd HE beEN Slightly more opeN-minded.

StuDyINg douglas MacaRthUr'S keynotE speech At the rEpublicAn conventIon in July, reEves BELieVed that the General's Words were "POwerfUL", bUt "unfOcuSed" and "AlL ovEr the Map". EisENhoWer's pUblic sPeEches wEre evEn Worse, he wAs unable to make his point tO the voTing pUblIc in a cleaR, inTEllIgible manNer. REeves felt tHat eisEnhowEr nEEded tO conDEnSe hIS messAge dOWn to a few sIMpLe, eASIlY digestible SLOGanS.

EiseNhoWEr at fiRst aLso fared poorly on tELevision and had A difFICulT tiME appEaRing relaxed and
hour speech, the "Checkers  speech,"on li vetel ev isio n. I n this speech, Nixo n denied the charges a gains th im,g av e a d etailed ac c o unt  o fhis  m o de st fi nan cial as sets, andoff er ed a glowing as sessment o f E isenhower'scan didacy .The highl igh t ofthe sp e ech ca me when N ix o n stat e d thata su ppor ter had given his da u ghters a gift– a do gn am e d  "C hec kers" – an dthath e would no t r etu r n it, because  his daught e rslovedit . T h e "Che ckers  s p eec h" led hund reds  of thous ands o f  citize n s natio nwidetowir e th e  R ep ubl ic a n N a ti ona l  Co mmitteeur gi ng th e Re p u b l ican  Pa rtyto ke ep Nixon on t hetick e t,and E isenh ower  s tayed  withhim.
D espite the red- bait ing of th e r ig htwi ng of the GO P,the  campai gn on t h e w ho l e wa s conducted with a  c o n si derabledegree of  d i gnity an dSte vens o n  wasseen as  reinvig oratin g  a  D emocrat ic  Party  t hat  ha d bec o me e xhaust ed after  20 y e ars in power a n d refreshingi ts a pp e al w ith  younger vo ters .  Heaccu s ed  Ei s enhow er of  s i le n tly tolerating Jose ph  McCar thy's  excesses. St evenson we n t before t he A m er i can Legion, abasti on of hard l ine cons ervat ism, and  boldly d e c lared th atthe rewas n ot hing patrioti c or A me rican a bou t whatJos eph  Mc Car th y was doi ng.

Eve nwi th  t hedigni f ied natu re  of  t hecampa i gn, th e dis like  b et w een  the tw o  c a n dida te swasvis ib le; S teve n son  critic ized Eise nho w er's  n on -condem nation of McC ar thy and us eoftelevi s i on spots , and Eisenhower, while he hadini tiall y re spected S tev enson,  in time c ame to  view  h ima s  simp l y  a not he r career p o l iti cian,  s omet hing he  strongly disliked . 

T he 1952 elect ion  cam p a ig n w a st hefi r sto n e to make use o f the newme d iu m of telev i sio n,  in par t thank s tot he effo rts of Ro sser Reev es , th e hea d of the T ed Bates  Agency,a  lead i ng  adve rti sing f ir m.Reeve s hadi nit ially  propo se d a se riesof  radio s pots to Thomas Dewey in  the 1 948 c amp aign, but  De w eyconsidere d th em undigni fie d,and R eev e s mai ntai n ed  th a t Dew ey m i ght havew on  th e el ection hadh e bee n sli ght l y more  ope n-minded.

Studyi n g Douglas MacA rthu r ' s k eyn o te s pe ech at the Rep ubl ic a n  convent io n in July,Reeves b el i evedthat t he gen eral'sw o rd s  were"pow erf ul", but"un fo c used" a nd  " a ll ove r th emap".Eisenh o wer' s public speechesweree v en wo r se,  he w as  unable to m ake his po int to thevoting  pub lic i n a cle ar , inte lli gi ble manner .  Reeves f elt t hat Eis en howe r n eededto c o n dense  his  m ess age downt o  a fe ws imp le,easil ydige stible sl o gans.

E ise n hower a tfir s t  alsof ar e d  poorly on  te levis i o n and hada  dif f ic u lt ti me app earing  relaxe d  an d
hour speech,_the "Checkers_speech," on live television._In this_speech,_Nixon denied_the_charges against him,_gave a detailed_account of his modest_financial assets, and_offered_a glowing assessment of Eisenhower's candidacy. The highlight of the speech came when Nixon_stated_that a_supporter_had_given his daughters a gift –_a dog named "Checkers" – and_that he_would not return it, because his daughters loved_it._The "Checkers speech"_led hundreds of thousands of citizens nationwide to wire_the Republican National Committee urging the_Republican Party to_keep_Nixon_on the ticket, and_Eisenhower stayed with him.

Despite the red-baiting_of the right wing of the_GOP, the campaign on the whole was_conducted with a considerable degree of_dignity and Stevenson was seen_as reinvigorating_a Democratic Party that had_become exhausted after_20 years_in power and_refreshing its appeal with younger voters._He accused Eisenhower_of silently tolerating Joseph McCarthy's excesses._Stevenson_went before the_American_Legion,_a bastion_of hardline conservatism,_and_boldly declared_that_there was nothing patriotic or American_about_what Joseph McCarthy was doing.

Even with the_dignified nature of the_campaign,_the dislike between the_two candidates was visible; Stevenson_criticized Eisenhower's non-condemnation of McCarthy and_use of_television spots,_and Eisenhower, while he had initially respected Stevenson, in time came_to view him as simply another_career politician, something he_strongly disliked.

The_1952_election campaign was_the_first one_to make use of the new medium_of television,_in part thanks to the efforts_of Rosser Reeves, the_head_of the Ted Bates Agency, a_leading advertising firm. Reeves had initially_proposed a series of radio_spots_to_Thomas Dewey in the 1948_campaign, but Dewey considered them undignified,_and Reeves maintained_that Dewey might have won the election_had_he been slightly more open-minded.

Studying Douglas_MacArthur's_keynote speech at the Republican convention_in_July,_Reeves believed that the general's_words were "powerful", but "unfocused" and_"all over the map". Eisenhower's public speeches were even_worse, he was_unable to make his point_to_the_voting public in a clear, intelligible manner. Reeves felt that_Eisenhower needed_to condense his_message down to a few simple, easily digestible slogans.

Eisenhower at_first also fared poorly on television and_had a difficult time appearing relaxed and