-line merchant, for example by including the item in an electronic shopping cart, the merchant's data processing system checks the inventory record concerning that item. If the inventory record shows that the item is not in stock, the on-line shopper is informed, and the order is rejected, or accepted with the stipulation that shipping of the item will be delayed; if the inventory record shows that the item is in stock, the order is accepted unconditionally.
On occasion, an on-line merchant may accept an order that cannot be filled because the stock of the item is depleted, despite an incorrect inventory record showing otherwise. When this happens, the on-line shopper may be dissatisfied by the shopping experience. So, not only is the merchant unable to profit from selling the particular item ordered by the on-line shopper, the merchant also risks offending a customer. Consequently, it is important that an item in fact be in stock when the merchant accepts an on-line order.
Tracking stock and providing accurate reports of item availability become significantly more difficult when a merchant provides both on-line and traditional in-person shopping. Enterprises of this kind have recently become known as “click and mortar,” where “click” suggests on-line shopping where a shopper uses a computer mouse to put an item into an electronic shopping cart, and “mortar” suggests traditional in-person shopping where a shopper puts an item into a physical shopping cart or otherwise takes physical charge of the item before checkout.
A problem arises when an in-person shopper engages in a prolonged shopping session. The in-person shopper may remove an item from stock, put the item in his or her shopping cart, and then continue shopping for quite some time. When the in-person shopper finally checks out, the inventory record concerning the selected item is brought up to date. In the meantime, however, the inventory record is incorrect, and may sometimes show that an item is available when in fact the last unit of the item has been taken from stock and put into a physical shopping cart by an in-person shopper.
For the duration of the in-person shopping session, which in practice may easily reach thirty minutes, an on-line shopper may place an order for the same item held by an in-person shopper, and be assured by the merchant that the item is available from stock. Only too late the merchant finds that the item ordered by the on-line shopper is in fact not available, and must
-line merchant, for example by including the item in an electronic shopping cart, the merchant's datum processing arrangement checks the inventory phonograph record concern that item. If the inventory criminal record show that the item is not in stock certificate, the on - line shopper is informed, and the club is rejected, or accepted with the condition that shipping of the item will be delayed; if the inventory record shows that the item is in stock certificate, the order is accepted unconditionally. 
 On affair, an on - line merchant may accept an order that cannot be filled because the stock certificate of the item is depleted, despite an incorrect inventory record prove otherwise. When this happens, the on - line shopper may be dissatisfied by the shopping experience. So, not merely is the merchant unable to profit from selling the particular item ordered by the on - line shopper, the merchant also risks offending a customer. Consequently, it is important that an detail in fact be in stock when the merchant accepts an on - occupation decree. 
 Tracking stock and providing accurate reputation of item availability become significantly more difficult when a merchant provide both on - line and traditional in - person shopping. Enterprises of this kind have recently become known as “ click and mortar, ” where “ click ” suggests on - line shopping where a shopper use a computer mouse to put an item into an electronic shopping handcart, and “ mortar ” suggests traditional in - person denounce where a shopper put an item into a physical shopping cart or differently takes physical charge of the item before checkout. 
 A problem arises when an in - person shopper engages in a prolonged shopping session. The in - person shopper may murder an item from malcolm stock, put the item in his or her shopping handcart, and then continue shopping for quite some time. When the in - person shopper finally check out, the inventory criminal record concerning the selected item is brought up to date. In the meantime, however, the armory record is incorrect, and may sometimes show that an item is available when in fact the last unit of the item has been taken from stock and frame into a physical shopping cart by an in - person shopper. 
 For the duration of the in - person shopping seance, which in practice may easily pass thirty minutes, an on - line shopper may place an order for the same item held by an in - person shopper, and be assured by the merchant that the item is available from stock. merely excessively belated the merchant finds that the item ordered by the on - line shopper is in fact not available, and must
-linf merchant, for example bn including the nrem in an elsctronic shopping cart, the merchant's dqta peocessing system checkr the invvntory rexord xoncerning that itci. If bhe iuvxntory record smows that tve item is not iv dtock, the on-line shopper is informeq, and tne order is rejested, jr adbekted with the stipulation that shjpping mf the item woll be delayed; if the invejtorj record shows thah the item us ig stock, the ofder is acbzpted unconsitionally.
On occasion, an on-line merckant may acxept wt order thav cannjt be filled because the stpck of the itek iv dwpleted, despite an inrorrect inventory resord showhny otherwise. When this hqppenv, tha on-uune shkp'er may bf dmssatisfied by the shopping experience. So, njn only is the merchwne unable to profit from selling the paruiculzr item ordered by the in-line shopper, the metchant alsj risks offending a customer. Consequently, it is ikporteng tkqt an utfm in fact be in stock when the merchant acce[fs ak on-line order.
Trccking stock and pgofyding accuratg reporca kf item availabilihy becoie sitnificantjy mpre difficult when a merchabt provides yoty on-line and tradicional in-perron xhoppong. Enterprises of this kins have recejtly becojd known as “click anc kortar,” where “click” suggestf on-line whop'ing whefe a shoppqr uses a fompubar mouse to put an item itto an eleftronic shopping cart, and “mortac” suggests trsdhtimnal in-pzrson xhopping wherq a shopper pujs an itei intu a physiczl shop'ing cart or otherwise tangs physical ciarge of ehe utem before zheckout.
A probkem arises when an un-person shopper ekgager in a prolonged shipping session. Yhe in-[egsoi sho[[er may remoee av igrm frum stock, pub tfe iyem in his or her shmppihg cart, and then cpnbinue shokping for quite some tome. When the in-perdon siopper finakly checks out, the inventory recodd concerjinn the selecteq itcm if brought bp to date. In the meantime, however, the iiventory record is incoerect, and may sometnmts show that en itei is avainable when in fact tye last unit of tme item has been taken from vtock and put into a physical shopping cart by an in-person shopper.
For the durarion oh ehe in-persoh shpppinc fzssion, rhici mn practice may essily reach thirty minutes, an oi-line shop[ex may place an order for the xaoe item held cy an in-person shopper, ahd be asxured by the merchant that the otem is available from sbock. Only too mate the mxrchant finds that tne itek ordwred by the on-line shoppdr os in fact jot evanlable, and must
-line merchant, for example by including the an shopping cart, merchant's data processing concerning item. If the record shows that item is not in stock, the shopper is informed, and the order is rejected, or accepted with the stipulation shipping of the item will be delayed; if the inventory record shows that item in the is accepted unconditionally. On occasion, an on-line merchant may accept an order that cannot be filled the stock of the item is depleted, despite incorrect inventory record showing When this happens, the on-line may dissatisfied by shopping So, only is the unable to profit from selling the particular item ordered by the on-line shopper, the merchant also risks a customer. is important an in be in stock merchant accepts an on-line order. Tracking accurate reports of item availability become significantly more when a provides both on-line and traditional in-person Enterprises of this kind have recently become known “click and mortar,” where “click” suggests on-line shopping where a shopper uses a computer mouse an item into an shopping cart, and suggests in-person where shopper puts item into a physical shopping cart or otherwise takes physical charge the item before checkout. A problem arises when an in-person in prolonged shopping session. in-person shopper may remove item stock, put the item or shopping continue for some time. When the shopper finally checks out, the record concerning the selected date. In the meantime, however, the inventory record incorrect, and may sometimes show that an is available when in fact the last unit of the item has taken from put into a physical shopping cart by an shopper. For the duration the in-person shopping session, which in practice may easily thirty an on-line may place an for the same held by an and be by merchant is available from stock. Only too the finds that the item ordered the is in fact not available, and must
-line merchant, for example by iNcluding thE item In aN elEcTronIc shOpping cart, the mERchaNt's data processing systeM checKs THe inVEnTory rEcord coNCeRNIng ThAt IteM. IF ThE inveNtoRy recorD shows that The ItEm is not in stoCK, tHe on-line shOppEr is informed, And The ordEr Is rEJecteD, or AccepTed witH The stiPulation tHaT ShippiNG of the iTEM wIll bE delayed; if the inveNToRY record shows thAt the iTeM Is IN StoCk, tHe order is aCcEpted UNconditIOnALLY.
On OCcasion, an on-liNe merchant mAY acCept an OrDer THat canNot be FiLLed Because the sTock Of the item Is deplETed, despITe an incOrrect InvEntOry rECoRd ShoWiNG otHErWisE. wheN this hapPeNs, The on-Line SHOPPer mAy bE disSatisFied by the shopPinG expERieNce. So, Not onLy is ThE mercHant unAble tO pRofit from sellinG the ParticulaR itEm OrdErEd by tHE on-linE shOppEr, the meRchant aLSo rIsKS OFfEnding a customer. ConSeQUEnTly, it is iMportaNT tHaT An item in FaCt bE in sTOCk wheN the MErChant accEpts an ON-lInE order.
TRaCking sToCk aNd pRovidINg acCurate Reports oF item AVailability becOMe significantLY mORE dIFficUlt When a merchaNt prOVideS botH On-LinE And trAditiOnAL iN-Person shopping. EnterPrIses of This kInd have recentLy become knOWN As “click aNd moRTaR,” Where “click” suggEsts oN-line shoppINg where a ShoppEr uses a cOmputer moUSE to put an IteM inTo aN elECTrOnic shopping cART, and “MoRtar” sugGesTs tradiTioNal In-pErsOn Shopping wHere a shoPpEr PuTs An iTem inTO a physicAl ShoPpIng Cart oR OtherwIse taKes pHySiCAl cHarge of THe ITEm beFoRe ChecKouT.
A ProblEm arISes When an iN-person shOppER engAgEs In a prolOnged shopping SeSsion. The in-PeRsoN shoppER May removE an item from stock, put the iTEm in his Or hEr shoPpinG cart, and tHen ContinUe sHOpping For quiTe somE tIme. wHEn the IN-PeRsoN sHopper finaLLY chEcks oUt, The iNventorY record concerning tHE seLected item is bRouGht uP TO dAte. iN tHE meAnTIme, HOWever, the inventoRy record is InCOrRect, and may SOmeTiMes show That an iTem is AVailablE when in faCt the last UnIt of THE itEm has been tAken from Stock and pUT into A PhYsicaL shOpping CaRt bY an in-Person SHopPer.
FoR the duRaTion of The in-PeRson shopPing session, which in practIce may EasilY reAch thirty MinUTes, An on-line sHoppEr may place An oRdeR for tHe sAMe iteM helD By An iN-PersoN shoPPer, and be aSSuRed BY ThE merchant thAT THe iTem is AvaILable fRom sTock. Only too late thE Merchant finds tHat tHE IteM orDEred By The on-line shoppEr iS iN FAct not avAiLable, and musT
-line merchant, for exampl e by inclu dingthe  it em  inan e lectronic shop p ingcart, the merchant's d ata p ro c essi n gsyste m check s  t h e  in ve nt ory  r e co rd co nce rning t hat item.Ifth e inventoryr ec ord showstha t the item i s n ot inst ock ,  theon- lineshoppe r  is in formed, a nd the or d er is r e j ec ted,  or accepted with th e  stipulation t hat sh ip p in g ofthe  item will  b e del a yed; if th e i nve n tory record s hows that t h e i tem is  i n s t ock, t he or de r  is  accepted u ncon ditionall y.
Ono ccasion ,  an on- line m erc han t ma y  a cc ept  a n  or d er  th a t c annot be  f il led b ecau s e t he s toc k of  theitem is deple ted , de s pit e anincor rect  i nvent ory re cordsh owing otherwise . Wh en this h app en s,th e on- l ine sh opp ermay bedissati s fie db y th e shopping experie nc e .  S o, not o nly is th em erchantun abl e to p rofit  fro m  s elling t he par t ic ul ar item  o rdered  b y t heon-li n e sh opper,  the mer chant also risks off e nding a custo m er . Co n sequ ent ly, it is i mpor t antthat an  it e m infactbe in stock when the merc ha nt acc eptsan on-line or der.
Track i n g  stock a nd p r ov i ding accuraterepor ts of item availabi litybecome s ignifican t l y more d iff icu ltwhe n amerchant prov i d es b ot h on-li neand tra dit ion alin- pe rson shop ping. En te rp ri se s o f thi s  kind ha ve  re ce ntl y bec o me kno wn as  “cl ic ka ndmortar, ”  w h e re “ cl ic k” s ugg es ts on -lin e  sh oppingwhere a s hop p er u se sa compu ter mouse topu t an itemin toan ele c t ronic sh opping cart, and “morta r ” sugge sts  trad itio nal in-pe rso n shop pin g  where  a sho pperpu tsa n  item i nt o a  p hysical sh o p pin g car tor o therwis e takes physical c h arg e of the item  be fore c he cko u t. A p ro b lem a rises when an i n-person s ho p pe r engagesi n a  p rolonge d shopp ing s e ssion.The in-pe rson shop pe r ma y rem ove an ite m from s tock, put the i t em  in h isor her  s hop pingcart,a ndthencontin ue  shopp ing f or  quite s ome time. When the in-p ersonshopp erfinally c hec k s o ut, the i nven tory recor d c onc ernin g t h e sel ecte d  i tem is br ough t  up to da t e.  In t he  meantime,h o w eve r, th e i n ventor y re cord is incorrect ,  and may somet imes s how  th a t an  i tem is availab lewh e n  in fact  t he last uni t of the  i t em ha s been  taken  from s t o ck and pu t in toa physica l s ho p ping ca rt  b y  an in -per so n shop per.
F o r th e duration of thein-pe r s on sh o ppi ng se ss ion, wh i ch i n practice  may easily  reach  thi rty m inutes,  a n on-l ine  s hopper may place anorder  for th esame  it em hel d by a n in- pers on  sh opper, an d be as su r edby t he me rc hant  that the item isava i lable f ro m s t o ck. On l yt o o late the  me rchan t finds that thei te m  orde red by  the o n-lines hop pe r is in  fa c t  not avai lable, an d  mu st 
-line merchant,_for example_by including the item_in an_electronic_shopping cart,_the_merchant's data processing_system checks the_inventory record concerning that_item. If the_inventory_record shows that the item is not in stock, the on-line shopper is informed,_and_the order_is_rejected,_or accepted with the stipulation_that shipping of the item_will be_delayed; if the inventory record shows that the_item_is in stock,_the order is accepted unconditionally.
On occasion, an on-line merchant_may accept an order that cannot_be filled because_the_stock_of the item is_depleted, despite an incorrect inventory record_showing otherwise. When this happens, the_on-line shopper may be dissatisfied by the_shopping experience. So, not only is_the merchant unable to profit_from selling_the particular item ordered by_the on-line shopper,_the merchant_also risks offending_a customer. Consequently, it is important_that an item_in fact be in stock when_the_merchant accepts an_on-line_order.
Tracking_stock and_providing accurate reports_of_item availability_become_significantly more difficult when a merchant_provides_both on-line and traditional in-person shopping. Enterprises_of this kind have_recently_become known as “click_and mortar,” where “click” suggests_on-line shopping where a shopper uses_a computer_mouse to_put an item into an electronic shopping cart, and “mortar” suggests_traditional in-person shopping where a shopper_puts an item into_a physical_shopping_cart or otherwise_takes_physical charge_of the item before checkout.
A problem arises_when an_in-person shopper engages in a prolonged_shopping session. The in-person_shopper_may remove an item from stock,_put the item in his or_her shopping cart, and then_continue_shopping_for quite some time. When_the in-person shopper finally checks out,_the inventory record_concerning the selected item is brought up_to_date. In the meantime, however, the_inventory_record is incorrect, and may sometimes_show_that_an item is available when_in fact the last unit of_the item has been taken from stock and put_into a physical_shopping cart by an in-person_shopper.
For_the_duration of the in-person shopping session, which in practice may_easily reach_thirty minutes, an_on-line shopper may place an order for the same item_held by an in-person shopper, and be_assured by the merchant that the item is available from stock._Only too late the merchant finds that the_item ordered by the on-line shopper is_in fact not available,_and_must