 example of all those adoring supporters. Finally, consider the use of authority in advertising. The producer of one multi-vitamin pill advertised it under the name "God's Recipe." The advertiser was hoping that the viewer would feel a duty to obey God's will and buy the product. Similarly, a political candidate's staff might approach local pastors in an area to have them publicly support the candidate. The staff is hoping that the parishioners will obey the recommendations of their pastors and vote for the candidate. 34 The "Daisy ad" can be viewed on the Internet at: https://www.youtube.com/watch?v=dDTBnsqxZ3k. Reason Papers Vol. 38, no. 1 141 These mechanisms can be utilized in combination. For example, both social proof and authority can be used together powerfully in advertising. The producer of a pain medication might show actors in white coats simulating doctors and speaking about how effective the medication is. Similarly, a candidate's campaign team might run an ad with professors of (say) philosophy speaking about what an outstanding candidate he or she is. In both cases, the appeal is to the social proof of many people, all appearing to be some kind of relevant authority. 4. Robert and Bertram Armed with an overview of psychological mechanisms that have been exploited in illogical but persuasive marketing and propaganda campaigns, let us now review two of the major Nazi anti-Semitic movies. As David Welch notes, 35 anti-Semitism was common in Nazi cinema from the first. He gives as examples the Kampfzeit 36 films, such as Hans Westmar (in which Jews are portrayed as dividing workers from the government), Homecoming (which portrayed Jews as inciting the Poles to attack the ethnic Germans), and Bismark (about a Jewish man who attempted to assassinate the Iron Chancellor). However, feature films that clearly intended to advance the anti-Semitic core of Nazism were rather late in coming. The first such feature film was produced right after Kristallnacht (1938) and released in 1939. It was a musical comedy called Robert and Bertram, set in 1839, and written and directed by Hans H. Zerlett. Zerlett specialized in musicals and comedies, and was one of Joseph Goebbels's preferred directors. The movie opens with the intertitle, "This is a story of two vagabonds... who in spite of their misdeeds, ended up in heaven
example of all those adoring supporters. Finally, think the habit of authority in advertising. The producer of one multi - vitamin pill advertise it under the name " God's Recipe. " The advertiser was hoping that the viewer would palpate a duty to obey God's volition and buy the product. Similarly, a political candidate's staff might approach local pastors in an sphere to have them publicly support the candidate. The staff is hoping that the parishioner will obey the recommendations of their pastors and vote for the campaigner. 34 The " Daisy ad " can be viewed on the Internet at: https://www.youtube.com/watch?v=dDTBnsqxZ3k. Reason Papers Vol. 38, nobelium. 1 141 These mechanism can be utilized in combination. For example, both social proof and agency can be used together potently in advertising. The manufacturer of a pain medication might show actors in white coats simulate doctors and speaking about how effective the medication is. Similarly, a candidate's campaign team might run an ad with professors of (say) philosophy speaking about what an outstanding candidate he or she is. In both cases, the appeal is to the social proof of many people, all appearing to be some kind of relevant authority. 4. Robert and Bertram Armed with an overview of psychological mechanism that have been exploited in illogical but persuasive selling and propaganda campaign, lease us now review two of the major Nazi anti - Semitic movies. As David Welch notes, 35 anti - Semitism was common in Nazi cinema from the first. He move over as examples the Kampfzeit 36 films, such as Hans Westmar (in which Jews are portrayed as dividing workers from the government), Homecoming (which portrayed Jews as inciting the Poles to attack the ethnic Germans), and Bismark (about a Jewish man who try to assassinate the Iron Chancellor). However, feature film that clearly intended to advance the anti - Semitic core of Nazism were preferably late in coming. The first such feature of speech film was produce right after Kristallnacht (1938) and released in 1939. It was a melodious comedy called Robert and Bertram, set in 1839, and written and directed by Hans H. Zerlett. Zerlett specialize in musicals and comedy, and was one of Joseph Goebbels's preferred conductor. The movie opens with the intertitle, " This is a history of two vagabonds... who in spite of their misbehavior, ended up in heaven
 exwmple of all those adorikg supporters. Fiuqlly, cmnsided the usd of authority in advertisinj. Thw proeucer of one multi-vitaoin pill wdvertiswd iu under the name "Jkd's Recl'e." Ths advzrviser was hopinn that the eiewer would faeu c duty to obey God's will and buy the producy. Dimilarly, a pojitibaj cahdidate's staff might approach locam pastogs in an area to nave them publicly support the candidate. The stavf is hopint thwr the parishkoners will obey the rgcommendations of their pastors xnd vpte for thg dajgidate. 34 The "Daisj ad" can be vlvwed on the Inyernet at: httpx://wwx.yourube.com/watch?v=dDTBnsqxV3k. Reason Papers Vol. 38, no. 1 141 Thasz mechanisms can be urioized in wombkbatkon. Fpr examppe, uoth social proof and quthority can be ustd eigether powerrully yn advertising. The producer of a pain medpcatjon might show actors ib white coats simulatlng doctows and speaking about how effective the medicatiot is. Akmioavly, x cwndidate's campaign team might run an ad with [dogexsors of (say) pmilosophy speaking ahoij what an outsjanding cahdidate he or she ls. In bjth cqses, the wppesl is to the social proof od many peoplv, alo appearing to be dome kind oy relefant suthority. 4. Robert and Bzrtram Armed with an overvjdw of psychologizal machanisms that have been evploited mn ilkogical but persuwsive markfting and propaganda camoaignd, net us now review two of the major Nazi aivi-Semitic movoev. Av David Celch kotes, 35 anti-Semieism was commou in Nazn cineoa from thv first. Hx gives as evamples the Kdlpfzeit 36 filks, such ws Hqns Qestmar (kn which Jews sre portrcved as diciding workers frok tfs government), Honeciming (which poryrahed Jvws af inciting tha Poues yo atgack tht ebhnkc Grrmans), and Bismark (atout a Jewish man who stbempted ti assassynate the Irom Chancellor). Howevtr, feavure fmlms tnat clearly intended to advance tge anti-Selitlc core of Nasism were rather late in coming. The first such feature hilm was produced righj after Kristallnacht (1938) and releasxd in 1939. It was a musical comedy callwd Robert and Beruram, set in 1839, and writteh and gireched by Hans H. Zerlett. Zerlett specialized in musicals and comedies, and waw one of Joseph Gosbbeks's pgefzrrzd direstord. The movie opens with the intertitle, "This is a rtory of tco vagabonds... who in spite of yhdir misdeeds, gnded up in heaven
example of all those adoring supporters. Finally, use authority in The producer of under name "God's Recipe." advertiser was hoping the viewer would feel a duty obey God's will and buy the product. Similarly, a political candidate's staff might local pastors in an area to have them publicly support the candidate. The is that parishioners obey the recommendations of their pastors and vote for the candidate. 34 The "Daisy ad" can viewed on the Internet at: https://www.youtube.com/watch?v=dDTBnsqxZ3k. Reason Papers 38, no. 1 141 mechanisms can be utilized in For both social and can used together powerfully advertising. The producer of a pain medication might show actors in white coats simulating doctors and speaking how effective is. Similarly, candidate's team run an ad of (say) philosophy speaking about what he or she is. In both cases, the is to social proof of many people, all to be some kind of relevant authority. 4. and Bertram Armed with an overview of psychological mechanisms that have been exploited in illogical marketing and propaganda campaigns, us now review of major anti-Semitic As David notes, 35 anti-Semitism was common in Nazi cinema from the first. gives as examples the Kampfzeit 36 films, such as Hans which are portrayed as workers from the government), (which Jews as inciting the attack ethnic (about Jewish who attempted to assassinate Iron Chancellor). However, feature films clearly intended to advance were rather late in coming. The first such film was produced right after Kristallnacht (1938) released in 1939. It was a musical comedy called Robert and Bertram, in 1839, and directed by Hans H. Zerlett. Zerlett specialized musicals and comedies, and one of Joseph Goebbels's preferred directors. The movie opens the "This is story of two who in spite their misdeeds, ended heaven
 example of all those adoring sUpporters. FInallY, coNsiDeR the Use oF authority in adVErtiSing. The producer of one muLti-viTaMIn piLL aDvertIsed it uNDeR THe nAmE "GOd's reCIpE." The aDveRtiser wAs hoping thAt tHe Viewer would fEEl A duty to obeY GoD's will and buy The ProducT. SImiLArly, a PolIticaL candiDAte's stAff might aPpROach loCAl pastoRS In An arEa to have them publiCLy SUpport the candiDate. ThE sTAfF IS hoPinG that the paRiShionERs will oBEy THE RecOMmendations of Their pastorS And Vote foR tHe cANdidatE. 34 The "DAiSY ad" Can be viewed On thE Internet At: httpS://Www.youtUBe.com/waTch?v=dDtBnSqxz3k. ReASoN PApeRs vOl. 38, nO. 1 141 thEse MEchAnisms caN bE uTilizEd in COMBInatIon. for eXamplE, both social prOof And aUThoRity cAn be uSed tOgEther PowerfUlly iN aDvertising. The prOducEr of a pain MedIcAtiOn Might SHow actOrs In wHite coaTs simulATinG dOCTOrS and speaking about hOw EFFeCtive the MedicaTIoN iS. similarlY, a CanDidaTE'S campAign TEaM might ruN an ad wITh PrOfessorS oF (say) phIlOsoPhy SpeakINg abOut whaT an outstAndinG Candidate he or sHE is. In both caseS, ThE APpEAl is To tHe social proOf of MAny pEoplE, AlL apPEarinG to be SoME kINd of relevant authoriTy. 4. robert And BeRtram Armed witH an overvieW OF PsycholoGicaL MeCHanisms that havE been Exploited iN IllogicaL but pErsuasivE marketinG ANd propagAndA caMpaIgnS, LEt Us now review twO OF the MaJor Nazi AntI-SemitiC moVieS. As davId welch noteS, 35 anti-SemItIsM wAs ComMon in nAzi cinemA fRom ThE fiRst. He GIves as ExampLes tHe kaMPfzEit 36 filmS, SuCH As HaNs weStmaR (in WhIch JeWs arE PorTrayed aS dividing WorKErs fRoM tHe goverNment), HomecomiNg (Which portrAyEd JEws as iNCIting the poles to attack the ethnic GERmans), anD BiSmark (AbouT a Jewish mAn wHo atteMptED to assAssinaTe the irOn CHANcellOR). hoWevEr, Feature filMS ThaT cleaRlY intEnded to Advance the anti-SemiTIc cOre of Nazism weRe rAtheR LAtE in COmINg. THe FIrsT SUch feature film wAs produced RiGHt After KristALlnAcHt (1938) and reLeased iN 1939. It waS A musicaL comedy caLled RoberT aNd BeRTRam, Set in 1839, and wrItten and Directed bY hans H. zErLett. ZErlEtt speCiAliZed in MusicaLS anD comeDies, anD wAs one oF JosePh goebbels'S preferred directors. The mOvie opEns wiTh tHe intertiTle, "tHis Is a story oF two Vagabonds... wHo iN spIte of TheIR misdEeds, ENdEd uP In heaVen
 example of all those ador ing suppor ters.  Fi nal ly , co nsid er the use ofa utho rity in advertising. T he pr od u cero fone m ulti-vi t am i n  pi ll  a dve rt i se d itund er thename "God' s R ec ipe." The ad v er tiser washop ing that the  vi ewer w ou ldf eel a  du ty to  obeyG od's w ill and b uy the pr o duct. S i m il arly , a political can d id a te's staff mig ht app ro a ch l oca l p astors inan  area to have th e m pub l icly supportthe candida t e.The st af f i s  hopin g tha tt heparishioner s wi ll obey t he rec o mmendat i ons oftheirpas tor s an d  v ot e f or the ca ndi d ate . 34 The  " Da isy a d" c a n b e vi ewe d on  theInternet at:htt ps:/ / www .yout ube.c om/w at ch?v= dDTBns qxZ3k .Reason Papers V ol.38, no. 1  14 1The se  mech a nismscan  be  utiliz ed in c o mbi na t i o n.  For example, both  s o c ia l proofand au t ho ri t y can be  u sed  tog e t her p ower f ul ly in ad vertis i ng .The pro du cer of  a  pa inmedic a tion  might  show ac torsi n white coatss imulating doc t or s an d  spe aki ng about ho w ef f ecti ve t h emed i catio n is.  S i mi l arly, a candidate's  c ampaig n tea m might run a n ad withp r o fessorsof ( s ay )  philosophy sp eakin g about wh a t an out stand ing cand idate heo r  she is.  In  bo thcas e s ,the appeal is t o th esocialpro of of m any  pe opl e,al l appeari ng to be  s om eki ndof re l evant au th ori ty . 4 . Rob e rt and  Bert ramAr me d  wi th an o v er v i ew o fps ycho log ic al me chan i sms  that h ave beenexp l oite din  illogi cal but persu as ive market in g a nd pro p a ganda ca mpaigns, let us now rev i ew twoofthe m ajor  Nazi ant i-S emitic  mo v ies. A s Davi d Wel ch  no t e s, 35 a nt i-S em itism wasc o mmo n inNa zi c inema f rom the first. Heg ive s as examples  th e Ka m p fz eit 36 fil ms ,  su c h  as Hans Westma r (in whic hJ ew s are port r aye das divi ding wo rkers from th e governm ent), Hom ec omin g (wh ich portra yed Jews  as incit i ng th e  P olestoattack  t heethni c Germ a ns) , and  Bisma rk  (abou t a J ew ish manwho attempted to assass inatethe I ron  Chancell or) .  Ho wever, fe atur e films th atcle arlyint e ndedto a d va nce the a nti- S emitic co r eofN a zi sm were rat h e r  la te in  co m ing. T he f irst such feature film was produ cedr i ght  af t er K ri stallnacht (19 38)  a n d  release din 1939. It  was a m us i cal c omedycalled  Robert a nd Bertra m, s etin 1839,and  w r itten a nd  d i rected  byHa ns H.Zerlet t . Ze r l ett specializedin mu s i calsa ndcomed ie s, andw as o ne of Jose ph Goebbels 's pre ferr ed di rectors .The mo vie  o pens witht he intert itle,  "Thisis  a s tor y of t wo v a g abond s...  w hoin spiteo f  t h ei rm isd eeds , end ed  upin heaven 
 example_of all_those adoring supporters. Finally,_consider the_use_of authority_in_advertising. The producer_of one multi-vitamin_pill advertised it under_the name "God's_Recipe."_The advertiser was hoping that the viewer would feel a duty to obey God's_will_and buy_the_product._Similarly, a political candidate's staff_might approach local pastors in_an area_to have them publicly support the candidate. The_staff_is hoping that_the parishioners will obey the recommendations of their pastors_and vote for the candidate. 34_The "Daisy ad"_can_be_viewed on the Internet_at: https://www.youtube.com/watch?v=dDTBnsqxZ3k. Reason Papers Vol. 38,_no. 1 141 These mechanisms can_be utilized in combination. For example, both_social proof and authority can be_used together powerfully in advertising._The producer_of a pain medication might_show actors in_white coats_simulating doctors and_speaking about how effective the medication_is. Similarly, a_candidate's campaign team might run an_ad_with professors of_(say)_philosophy_speaking about_what an outstanding_candidate_he or_she_is. In both cases, the appeal_is_to the social proof of many people,_all appearing to be_some_kind of relevant authority._4. Robert and Bertram Armed_with an overview of psychological mechanisms_that have_been exploited_in illogical but persuasive marketing and propaganda campaigns, let us now_review two of the major Nazi_anti-Semitic movies. As David_Welch notes,_35_anti-Semitism was common_in_Nazi cinema_from the first. He gives as examples_the Kampfzeit_36 films, such as Hans Westmar_(in which Jews are_portrayed_as dividing workers from the government),_Homecoming (which portrayed Jews as inciting_the Poles to attack the_ethnic_Germans),_and Bismark (about a Jewish_man who attempted to assassinate the_Iron Chancellor). However,_feature films that clearly intended to advance_the_anti-Semitic core of Nazism were rather_late_in coming. The first such feature_film_was_produced right after Kristallnacht (1938)_and released in 1939. It was_a musical comedy called Robert and Bertram, set in_1839, and written_and directed by Hans H._Zerlett._Zerlett_specialized in musicals and comedies, and was one of Joseph_Goebbels's preferred_directors. The movie_opens with the intertitle, "This is a story of two_vagabonds... who in spite of their misdeeds,_ended up in heaven