 marketing imperatives of instant seduction. Strip transitions are abrupt and follow no order: food, lodging, Chinese food, tires, travel agency, burgers, book store, animal hospital. Nor is there continuity in time; substantial-looking enterprises abruptly disappear and are quickly replaced. 2 The strip is very different from the traditional centered city. It is also different from modernist functional zones. Though the strip is busy, it is also different from Jane Jacob's mixed multi-functional urbanity. The place that is the strip caters to isolated shoppers in the insulated environment of the car. It lacks the crowd interaction and reinforcement found in the urban market. Is such discontinuity new? Not completely. Consider the mix and historical jumble in the Roman Forum, consider not the harmonious Greek temple but the mix of activities in the temple precinct, think of medieval markets and fairs. Discontinuity is not new, but something has changed. It is not the introduction of discontinuity; rather it is a lessening of the concentric and hierarchical identity that once imposed more control on such intermediate zones. Now everywhere is intermediate. Transitions become more discontinuous, because places and worlds can be next-to one another without hierarchy or imposed modulation. The List This leads to my second point, which is an abstraction. What kind of order is found in the strip? Unmediated juxtaposition. Next to. This is the type of order found in a list. Driving the strip is like scanning a list. There is no fixed order of items to create expectations about what the next item will be. The items compete; they do not blend into a structured whole. You face a discontinuity where each item solicits your attention and participation for itself. Driving the strip you are scanning a list just as surely as you are scanning a list when you read the ads in the newspaper, or consult the telephone directory or surf the Web. What is a list? A list is not a sentence; it has no grammar or syntax. The grammar or syntax of a sentence requires that there be items with holes and connections that demand to be filled. Syntax defines items containing relations that are to be filled with other items: the verb demands a subject, the if-clause demands a then-clause, the cathedral demands the parish churches, the plaza demands the market. Such syntactic demands weaken when each item becomes isolated. Items on a list are independent of one another. The order of words in a sentence can be crucial to letting them
marketing imperatives of instant seduction. Strip transition are abrupt and be no order: food, lodging, Chinese food, tire, travel agency, burgers, bible store, animal hospital. Nor is there continuity in time; significant - looking enterprises abruptly melt and are quickly replaced. 2 The airstrip is very different from the traditional centered city. It is also different from modernist functional zone. Though the strip is busy, it is also unlike from Jane Jacob's mixed multi - functional urbanity. The position that is the strip caters to isolate shoppers in the insulated environment of the car. It lacks the crowd interaction and reinforcement found in the urban grocery store. Is such discontinuity new? Not completely. Consider the mix and historical jumble in the Roman Forum, consider not the harmonious Greek temple but the mix of activities in the temple precinct, think of medieval markets and fairs. Discontinuity is not new, but something has changed. It is not the introduction of discontinuity; rather it is a decrease of the concentric and hierarchical identity that once enforce more control on such average zone. immediately everywhere is intermediate. Transitions become more discontinuous, because home and worlds can be next - to one another without hierarchy or imposed modulation. The tilt This leads to my second point, which is an abstraction. What kind of order is found in the strip? Unmediated juxtaposition. Next to. This is the type of order found in a list. Driving the airstrip is like scanning a tilt. There constitute no fixed order of items to create expectation about what the next item will be. The items compete; they do not blend into a integrated whole. You face a discontinuity where each detail solicits your attention and engagement for itself. Driving the strip you are scanning a list just equally surely as you are scanning a list when you read the ads in the newspaper, or confer the telephone directory or surf the Web. What is a tilt? A list is not a sentence; it has no grammar or syntax. The grammar or syntax of a sentence requires that there be item with holes and connection that demand to be filled. Syntax defines item containing relations that are to be filled with early items: the verb demands a subject, the if - clause demands a then - clause, the cathedral demands the parish church, the plaza demands the market. Such syntactic demands weaken when each item becomes detached. item on a tilt are autonomous of one another. The order of words in a conviction can be crucial to letting them
 magketing imperatives of ikstant seduction. Strip vransitjons are abrupt and follow no order: hood, lodgung, Chinese food, tires, travel ahency, buegerw, book storx, animal hospifwl. Nmc is there contlnuity in thme; substantian-luoning enterprises abruptly disappear and arr euickly replacgd. 2 Tnq stdpp is very different from the tdaditioial centered ciyy. It is also different frlm mldernist functionap zones. Thoofh eye strip is cusy, it is also differgnt from Jane Jacob's mixed multi-wunctnonal urbanutt. Tjg place that is tre strip catcgs to ivolated shoppers in tme invulqted environment of tie car. It lacks the srowd intarcction and reinforcemwnr foutd it thd urcan merkst. Is duci discontinhity new? Nor completely. Considtr eye mix and hiatoricwl jumble in the Roman Forum, consider not ths harmonious Greek tempoe but the mix of actlvities ig the temple precinct, think of medieval markets atd famrr. Dnwcontkbulty is not new, but something has changed. It if npt the introductlon of discontinuiyy; rsjher it is a lgsseniny or the concentric ajd hierwrchixal identyty yhat once imposed more conteol on such pnteemediate zones. Now everywhere is onterkediate. Transitions becume jore disconhinuous, bszause places and woglds can be next-to one another without iieraxchy or kmpoxed moqulation. Tje List This leads to my secoud pohnt, which ls an abstraction. What kind of order is found it tve strip? Unmeciated juxtapjsition. Next tp. This ns the type of ogder founv in a list. Qriving the sdtip is like sranning a lisr. Thwre is vu fixed order pf items no creqte expectations anout dgat the next itzo will be. The itrms coipvte; tray do not bland kntu a stfuctured whiue. Ypu face a discontinuhty shere each item sokigits your attentijn and particopation for itself. Drivmng thx stril yju are scanning a list just as surely ad yju are scannyng q list when vou read the ads in the newspaper, or conwult the telephong directory or surf tke Web. What ix a lyst? A lisd is not a sentence; ut has no grammar or syntax. The grammad or sfntax of a sentence requires that there be items with holes and connections thqt demenq to be filmed. Xyntaq dzfiues iteis clitaining relationx that are to be filled with otier items: dhz verb demands a subject, the of-zlause demandr a then-clause, the cathesral demsnds the parish churches, the plsza demands the market. Smch syntaxtic semands weeken when each item necomev isooated. Irems on a list ard imdcpendent ov ont ankther. The order of words in a sebtence cwn be crucial to letting thcm
marketing imperatives of instant seduction. Strip transitions and no order: lodging, Chinese food, store, hospital. Nor is continuity in time; enterprises abruptly disappear and are quickly 2 The strip is very different from the traditional centered city. It is different from modernist functional zones. Though the strip is busy, it is also from Jacob's multi-functional The place that is the strip caters to isolated shoppers in the insulated environment of the It lacks the crowd interaction and reinforcement found the urban market. Is discontinuity new? Not completely. Consider mix historical jumble the Forum, not the harmonious temple but the mix of activities in the temple precinct, think of medieval markets and fairs. Discontinuity not new, has changed. is the of discontinuity; rather a lessening of the concentric and once imposed more control on such intermediate zones. everywhere is Transitions become more discontinuous, because places worlds can be next-to one another without hierarchy imposed modulation. The List This leads to my second point, which is an abstraction. What order is found in strip? Unmediated juxtaposition. to. is type order found a list. Driving the strip is like scanning a list. There no fixed order of items to create expectations about what item be. The items they do not blend a whole. You face a each solicits participation itself. the strip you are a list just as surely you are scanning a ads in the newspaper, or consult the telephone or surf the Web. What is a A list is not a sentence; it has no grammar or syntax. grammar or a sentence requires that there be items with and connections that demand be filled. Syntax defines items containing relations that are be with other the verb demands subject, the if-clause a then-clause, the the parish the demands syntactic demands weaken when each item isolated. on a list are independent one order of words in a sentence can be crucial to letting them
 marketing imperatives of insTant seductIon. StRip TraNsItioNs arE abrupt and follOW no oRder: food, lodging, Chinese Food, tIrES, traVEl AgencY, burgerS, BoOK StoRe, AnImaL hOSpItal. NOr iS there cOntinuity iN tiMe; Substantial-lOOkIng enterprIseS abruptly disAppEar and ArE quICkly rEplAced. 2 THe striP Is very Different FrOM the trADitionaL CEnTereD city. It is also diffEReNT from modernist FunctiOnAL zONEs. THouGh the strip Is Busy, iT Is also dIFfERENt fROm Jane Jacob's mIxed multi-fuNCtiOnal urBaNitY. the plaCe thaT iS The Strip caters To isOlated shoPpers iN The insuLAted envIronmeNt oF thE car. iT lAcKs tHe CRowD InTerACtiOn and reiNfOrCemenT fouND IN The uRbaN marKet. Is Such discontinUitY new? nOt cOmpleTely. COnsiDeR the mIx and hIstorIcAl jumble in the RoMan FOrum, consiDer NoT thE hArmonIOus GreEk tEmpLe but thE mix of aCTivItIES In The temple precinct, tHiNK Of Medieval MarketS AnD fAIrs. DiscoNtInuIty iS NOt new, But sOMeThing has ChangeD. it Is Not the iNtRoductIoN of DisContiNUity; Rather It is a lesSeninG Of the concentriC And hierarchicAL iDENtITy thAt oNce imposed mOre cONtroL on sUCh IntERmediAte zoNeS. noW Everywhere is intermeDiAte. TraNsitiOns become more DiscontinuOUS, Because pLaceS AnD Worlds can be nexT-to onE another wiTHout hierArchy Or imposeD modulatiON. the List THis LeaDs tO my SECoNd point, which iS AN absTrAction. WHat Kind of oRdeR is FouNd iN tHe strip? UnMediated JuXtApOsItiOn. NexT To. This is ThE tyPe Of oRder fOUnd in a List. DRiviNg ThE StrIp is likE ScANNing A lIsT. TheRe iS nO fixeD ordER of Items to Create expEctATionS aBoUt what tHe next item wilL bE. The items cOmPetE; they dO NOt blend iNto a structured whole. You fACe a discOntInuitY wheRe each iteM soLicits YouR AttentIon and PartiCiPatION for iTSElF. DrIvIng the striP YOu aRe scaNnIng a List jusT as surely as you are sCAnnIng a list when yOu rEad tHE AdS in THe NEwsPaPEr, oR COnsult the telephOne directoRy OR sUrf the Web. WHAt iS a List? A liSt is not A sentENce; it haS no grammaR or syntax. thE graMMAr oR syntax of a Sentence Requires tHAt theRE bE itemS wiTh holeS aNd cOnnecTions tHAt dEmand To be fiLlEd. SyntAx defInEs items cOntaining relations that aRe to be FilleD wiTh other itEms: THe vErb demandS a suBject, the if-ClaUse DemanDs a THen-clAuse, THe CatHEdral DemaNDs the pariSH cHurCHEs, The plaza demANDS thE markEt. SUCh syntActiC demands weaken wheN Each item becomeS isoLATed. iteMS on a LiSt are independeNt oF oNE Another. THe Order of wordS in a sentEnCE can bE cruciAl to leTting thEM
 marketing imperatives ofinstant se ducti on.  St ri p tr ansi tions are abru p t an d follow no order: foo d, lo dg i ng,C hi nesefood, t i re s ,  tr av el  ag en c y,  burg ers , bookstore, ani mal  h ospital. Nor is  there con tin uity in time ; s ubstan ti al- l ookin g e nterp risesa bruptl y disappe ar and ar e  quickl y re plac ed. 2 The strip i s  v e ry different f rom th et ra d i tio nal  centeredci ty. I t  is als o  d i f f ere n t from modern ist functio n alzones.  T hou g h thestrip  i s  bu sy, it is a lsodifferent  fromJ ane Jac o b's mix ed mul ti- fun ctio n al  u rba ni t y.T he  pl a cethat isth estrip  cat e r s to i sol ated  shop pers in the i nsu late d  en viron mentof t he  car.  It la cks t he  crowd interact ionand reinf orc em ent  f oundi n theurb anmarket.  Is suc h  di sc o n t in uity new? Not comp le t e ly . Consid er the mi xa nd histo ri cal  jum b l e intheR om an Forum , cons i de rnot the  h armoni ou s G ree k tem p le b ut the  mix ofactiv i ties in the te m ple precinct, th i n ko f me die val markets  and fair s. D i sc ont i nuity  is n ot ne w , but something has  c hanged . Itis not the in troduction o f  discont inui t y; rather it is a  less ening of t h e concen tricand hier archicali d entity t hat  on ceimp o s ed  more control o n su ch  interm edi ate zon es.  No w e ver yw here is i ntermedi at e.  T ra nsi tions become m or e d is con tinuo u s, bec auseplac es  a n d w orlds c a nb e  nex t- to  one  an ot her w itho u t h ierarch y or impo sed modu la ti on. The  List This le ad s to my se co ndpoint, w hich isan abstraction. What ki n d of or der  is f ound  in the s tri p? Unm edi a ted ju xtapos ition .Nex t to. T h i sisth e type ofo r der  foun din a  list.Driving the stripi s l ike scanninga l ist. T he rei sn o f ix e d o r d er of items tocreate exp ec t at ions about wha tthe nex t itemwillb e. Theitems com pete; the ydo n o t  bl end into a  structu red whole .  Youf ac e a d isc ontinu it y w hereeach i t emsolic its yo ur  atten tionan d partic ipation for itself. Dri ving t he st rip  you aresca n nin g a listjust  as surely  as  yo u are  sc a nning  a l i st  wh e n you  rea d  the adsi nthe n ew spaper, orc o n sul t the  te l ephone  dir ectory or surf th e  Web. What isa li s t ? A  li s t is  n ot a sentence;  it  h a s  no gram ma r or syntax . The gr am m ar or  synta x of a  senten c e  r e quires  tha t t here be i tem sw ith hol es  a n d conn ecti on s that  deman d  tob e  filled. Syntaxdefin e s  item s  co ntain in g relat i onsthat are t o be filled  withothe r ite ms: the  v erb de man ds  a subject ,  the if-c lause  demand sa th en- clause , th e cathe dral  d ema nds the p a r is h  c hu r che s, t he pl az a de mands the market.Suc h  syntac ti c d e m ands w e ak e n  when each  it em be c o mes isolat e d. I t em s  on a  listare in depende n t o fone ano the r .  The orde r of word s  in  a  sen tence ca nbe c ru cia lto letting them 
 marketing_imperatives of_instant seduction. Strip transitions_are abrupt_and_follow no_order:_food, lodging, Chinese_food, tires, travel_agency, burgers, book store,_animal hospital. Nor_is_there continuity in time; substantial-looking enterprises abruptly disappear and are quickly replaced. 2 The_strip_is very_different_from_the traditional centered city. It_is also different from modernist_functional zones._Though the strip is busy, it is also_different_from Jane Jacob's_mixed multi-functional urbanity. The place that is the strip_caters to isolated shoppers in the_insulated environment of_the_car._It lacks the crowd_interaction and reinforcement found in the_urban market. Is such discontinuity new?_Not completely. Consider the mix and historical_jumble in the Roman Forum, consider_not the harmonious Greek temple_but the_mix of activities in the_temple precinct, think_of medieval_markets and fairs._Discontinuity is not new, but something_has changed. It_is not the introduction of discontinuity;_rather_it is a_lessening_of_the concentric_and hierarchical identity_that_once imposed_more_control on such intermediate zones. Now_everywhere_is intermediate. Transitions become more discontinuous, because_places and worlds can_be_next-to one another without_hierarchy or imposed modulation. The_List This leads to my second_point, which_is an_abstraction. What kind of order is found in the strip? Unmediated_juxtaposition. Next to. This is the_type of order found_in a_list._Driving the strip_is_like scanning_a list. There is no fixed order_of items_to create expectations about what the_next item will be._The_items compete; they do not blend_into a structured whole. You face_a discontinuity where each item_solicits_your_attention and participation for itself._Driving the strip you are scanning_a list just_as surely as you are scanning a_list_when you read the ads in_the_newspaper, or consult the telephone directory_or_surf_the Web. What is a_list? A list is not a_sentence; it has no grammar or syntax. The grammar_or syntax of_a sentence requires that there_be_items_with holes and connections that demand to be filled. Syntax_defines items_containing relations that_are to be filled with other items: the verb demands_a subject, the if-clause demands a then-clause,_the cathedral demands the parish churches, the plaza demands the market._Such syntactic demands weaken when each item becomes_isolated. Items on a list are independent_of one another. The_order_of words in a sentence can be_crucial_to_letting_them