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 60,_327-363. Pauwels,_L. (2012). A Multimodal_Framework for_Analysing_Websites as_Cultural_Expressions. Journal of_Computer-Mediated Communication, 17,_247-265. Peirce, Ch. S._(1931-1935). The Collected_Papers_of Charles Sanders Peirce. C. Hartshorne, P. Weiss, & A. W. Burks (Eds.). Cambridge,_MA:_Harvard University_Press._Ravelli,_L. J. (2008). Analysing Space:_Adapting and Extending Multimodal Frameworks._In L._Unsworth (Ed.), Multimodal Semiotics: Functional Analysis in Contexts_of_Education (pp. 17-33)._London: Continuum International Publishing Group. Richard, M. O. &_Chandra, R. (2005). A model of_consumer web navigational_behavior:_conceptual_development and application. Journal_of Business Research, 58, 1019-1029. Sanchez-Franco,_M. J. (2006). Exploring the Influence_of Gender on Web Usage Via Partial_Least Squares. Behavior and Information Technology,_25(1),19–36. Schriver, K. A. (1997)._Dynamics in_document design: creating texts for_readers. New York:_John Wiley_and Sons. Skadberg,_Y. X. & Kimmel, J.R. (2004)._Visitor's flow experience_while browsing a Web site: its_measurement,_contributing factors and_consequences._Computers_in Human_Behavior, 20, 403-422._Thibault,_P. J._(2000)._The multimodal transcription of a television_advertisement:_theory and practice. In A. P. Baldry_(Ed.), Multimodality and Multimediality_in_the Distance Learning Age._(pp. 311-385). Campobasso: Palladino Editore._Trevino, L. K., Webster, J. &_Ryan, L._(1993). The_Dimensionality and Correlates of Flow in Human Computer Interactions. Computers in_Human Behavior, 9(4), Winter, 411-426. Yuen,_C. Y. (2004). The_construal of_Ideational_meaning in print_advertisements._In K._L. O Halloran (Ed.), Multimodal Discourse Analysis:_Systemic-Functional Perspectives_(pp. 163-195). London & New York:_Continuum. ***. (2012). World_Internet