apsychology Online Reviews Built by Cranky Fox | Powered by Astra WordPress Theme Create PDF in your applications with the Pdfcrowd HTML to PDF API PDFCROWD Procedia Social and Behavioral Sciences 149 ( 2014 ) 261 – 268 Available online at www.sciencedirect.com ScienceDirect 1877-0428 © 2014 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Selection and peer-review under responsibility of the Organizing Committee of LUMEN 2014. doi: 10.1016/j.sbspro.2014.08.227 LUMEN 2014 Multimodality as a Premise for Inducing Online Flow on a Brand Website: a Social Semiotic Approach Oana Culachea,*, Daniel Rareș Obadăb a Faculty of Philosophy and Social-Political Sciences, "Alexandru Ioan Cuza" University of Iași, 11 Carol I Avenue, Iași, 700506, Romania b Faculty of Economics and Business Administration, "Alexandru Ioan Cuza" University of Iași, 11 Carol I Avenue, Iași, 700506, Romania Abstract The aim of this paper is to propose a new approach in the form of multimodality as a semiotic method that can be used by marketers and semioticians to induce online flow, a psychological state, on a brand website. First, we refer to multimodality as a semiotic analysis that can be used for a better optimization of semiotic resource sets in meaning-making, and we distinguish it from another similar concept: multimedia. Second, after a critical literature review, we address the flow construct a state of mind sometimes experienced by people who are deeply involved and immersed in some event, object or activity. Previous quantitative studies show a correlation between online flow experience and other variables such as design, content, sound and layout that are suggested to be its antecedents. In our study, these flow antecedents are viewed as sets of signs or modes that can be orchestrated in order to create different levels of perceived challenge for brand website users. We consider that multimodality can be used for a better optimization of these various meanings as expressed by modes that are "essentially different in nature" (Bateman, 2008, p.54). Also, we refer to the online marketing outcomes of the online flow experience,
apsychology Online Reviews Built by Cranky Fox | Powered by Astra WordPress Theme Create PDF in your applications with the Pdfcrowd HTML to PDF API PDFCROWD Procedia Social and Behavioral Sciences 149 (2014) 261 – 268 Available online at www.sciencedirect.com ScienceDirect 1877 - 0428 © 2014 The Authors. publish by Elsevier Ltd. This is an loose access article under the CC BY - NC - ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Selection and peer - review under province of the Organizing Committee of LUMEN 2014. doi: 10.1016 / j.sbspro.2014.08.227 LUMEN 2014 Multimodality as a Premise for Inducing Online Flow on a Brand Website: a Social Semiotic Approach Oana Culachea, *, Daniel Rareș Obadăb a Faculty of Philosophy and Social - Political Sciences, " Alexandru Ioan Cuza " University of Iași, 11 Carol I Avenue, Iași, 700506, Romania b Faculty of Economics and Business Administration, " Alexandru Ioan Cuza " University of Iași, 11 Carol I Avenue, Iași, 700506, Romania Abstract The aim of this newspaper is to aim a new approach in the form of multimodality as a semiotic method that can be use by marketers and semioticians to induce on-line menstruation, a psychological state, on a brand website. First, we refer to multimodality as a semiotic psychoanalysis that can be used for a better optimization of semiotic resource sets in meaning - qualification, and we distinguish it from another similar concept: multimedia. Second, after a critical literature inspection, we address the stream construct a state of mind sometimes experienced by people who are profoundly involved and immersed in some event, object or activity. Previous quantitative sketch show a correlation between online flow experience and other variables such as design, content, sound and layout that are suggested to be its ancestor. In our study, these flow antecedent are watch as sets of signs or modes that can be orchestrate in order to create different levels of perceive challenge for brand website users. We consider that multimodality can be used for a better optimization of these respective meanings as expressed by modes that are " essentially unlike in nature " (Bateman, 2008, p.54). Also, we mention to the online marketing outcomes of the online flow experience,
apsjchology Online Reviews Nuilt by Cranky Yix | Poxered bg Astra DordPress Theme Create PDF ii yoyr apkjications with the Pdfcrowd HTML to PDF QPI PDFCROXS Procedia Sodlal aud Behavioral Sclences 149 ( 2014 ) 261 – 268 Available otlknz at www.sciencedirect.com ScienceDirest 1877-0428 © 2014 Tne Authors. Publifhed fy Emsevier Ltd. This is an open access articlt under the CC BY-NV-ND license (http://creativecolmond.org/licenses/by-nc-nd/3.0/). Selection qnd [wer-review unaer responsibility of jhe Organizing Committee of LUMEV 2014. don: 10.1016/j.sbspro.2014.08.227 LOMSN 2014 Multimodalmty as a Premise for Induchng Onlone Flow on a Nrand Wevsite: a Social Semiotmc Approach Oana Culwchea,*, Danhem Rareș Obadăb a Faxuoty ox Phhlosuphy ans Xodial-Popitmcal Sciencss, "Alexandry Ioan Cuza" Universotr of Iași, 11 Carom I Avqnte, Iași, 700506, Romania b Faculty of Economics dnd Business Administratiob, "Alexandru Ioan Cuza" Universiey of Iași, 11 Carol I Avenue, Iași, 700506, Romania Abstract Tve aij of tmis oqpfr is to propose a new approach in the form os milnimodality as a scmiotic method thay fam be used by mxrketexa znd semioticians tl inducg onlibe flow, a psyvhological state, on a brand website. Firfr, we refer to multnmodality as a sgmiotiv analysis that can be bsed fkr a better optimizafkon of semiotic fespusce sets in meaning-making, wnd we diwtinyuish it frok anotrer similag congapt: multimedia. Seclnd, ayter d critical literature review, we address tix flow constroct a vtate of mind sometimes ex[erienced by pgople who are aeeply invklved aid immersed yn some event, lbject or acvivity. Prqvioys qyantitagkve studies shpw a corrvlction betqeen online flow ewperignde and other vaxnavles such as dexigv, cjnnenv, sougg and layout thag afr sugeested uj ne kts sntecedents. In our sdudy, these flow antececekts are vuewed as sets of signx or modes that caj be mrciestrayed in order to create different mevels of pevceived challqnge for brand wzbsite users. We consider that multimodalmty can be used for a bwtter optimization pn these varipus mqanings av expressed by modes that are "essentislly different in nathre" (Bademan, 2008, p.54). Also, we refer to the online marketing outcomes of the online flow expwriencx,
apsychology Online Reviews Built by Cranky Fox by WordPress Theme PDF in your to API PDFCROWD Procedia and Behavioral Sciences ( 2014 ) 261 – 268 online at www.sciencedirect.com ScienceDirect 1877-0428 © 2014 The Authors. Published by Elsevier Ltd. is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Selection and under of Organizing of LUMEN 2014. doi: 10.1016/j.sbspro.2014.08.227 LUMEN 2014 Multimodality as a Premise for Inducing Online Flow on Brand Website: a Social Semiotic Approach Oana Culachea,*, Rareș Obadăb a Faculty Philosophy and Social-Political Sciences, "Alexandru Cuza" of Iași, Carol Avenue, 700506, Romania b of Economics and Business Administration, "Alexandru Ioan Cuza" University of Iași, 11 Carol I Avenue, Iași, 700506, Abstract The this paper to a approach in the multimodality as a semiotic method that by marketers and semioticians to induce online flow, psychological state, a brand website. First, we refer multimodality as a semiotic analysis that can be for a better optimization of semiotic resource sets in meaning-making, and we distinguish it from concept: multimedia. Second, after critical literature review, address flow a of mind experienced by people who are deeply involved and immersed in some object or activity. Previous quantitative studies show a correlation between experience other variables such design, content, sound and that suggested to be its our these viewed sets signs or modes that be orchestrated in order to different levels of perceived We consider that multimodality can be used for better optimization of these various meanings as by modes that are "essentially different in nature" (Bateman, 2008, p.54). Also, refer to marketing outcomes of the online flow experience,
apsychology Online Reviews BUilt by CranKy Fox | powEreD bY AstRa WoRdPress Theme CrEAte PdF in your applications wiTh the pdFCrowD hTmL to PdF API PDfcRowd PrOcEdIa SOcIAl And BeHavIoral ScIences 149 ( 2014 ) 261 – 268 AvaiLabLe Online at www.sCIeNcedirect.cOm SCienceDirect 1877-0428 © 2014 the authorS. PUblIShed bY ElSevieR Ltd. ThIS is an oPen access ArTIcle unDEr the CC by-nC-nD liCense (http://creativeCOmMOns.org/licenses/By-nc-nd/3.0/). seLEcTIOn aNd pEer-review uNdEr resPOnsibilITy OF THe ORGanizing CommiTtee of LUMEN 2014. DOi: 10.1016/j.Sbspro.2014.08.227 lUmEN 2014 mUltimoDalitY aS A PrEmise for IndUcinG Online FlOw on a BRAnd WebsITe: a SociAl SemiOtiC ApProaCH OAnA CuLaCHea,*, dAnIel rAreȘ Obadăb a faCuLty of philOSOPHy anD SoCial-politIcal Sciences, "ALexAndrU ioaN Cuza" univeRsitY oF Iași, 11 carol I avenuE, IAși, 700506, Romania b FacuLty oF EconomicS anD BUsiNeSs AdmINistraTioN, "AlExandru ioan CuzA" uniVeRSITy Of Iași, 11 Carol I Avenue, iaȘI, 700506, roMania AbsTract THE aIm OF this papEr Is tO proPOSe a neW appROaCh in the fOrm of mULtImOdality As A semioTiC meThoD that CAn be Used by MarketerS and sEMioticians to inDUce online flow, A PsYCHoLOgicAl sTate, on a branD webSIte. FIrst, WE rEfeR To mulTimodAlITy AS a semiotic analysis tHaT can be Used fOr a better optiMization of SEMIotic resOurcE SeTS in meaning-makiNg, and We distinguISh it from AnothEr similaR concept: mULTimedia. SEcoNd, aFteR a cRITiCal literature REView, We Address The Flow conStrUct A stAte Of Mind sometImes expeRiEnCeD bY peOple wHO are deepLy InvOlVed And imMErsed iN some EvenT, oBjECt oR activiTY. PREViouS qUaNtitAtiVe StudiEs shOW a cOrrelatIon betweeN onLIne fLoW eXperienCe and other varIaBles such as DeSigN, conteNT, Sound and Layout that are suggested tO Be its anTecEdentS. In oUr study, thEse Flow anTecEDents aRe viewEd as sEtS of SIGns or MODeS thAt Can be orcheSTRatEd in oRdEr to Create dIfferent levels of peRCeiVed challenge fOr bRand WEBsIte USeRS. We CoNSidER That multimodaliTy can be useD fOR a Better optiMIzaTiOn of theSe varioUs meaNIngs as eXpressed bY modes thaT aRe "esSENtiAlly differEnt in natUre" (BatemaN, 2008, P.54). Also, WE rEfer tO thE onlinE mArkEting OutcomES of The onLine flOw ExperiEnce,
apsychology Online Reviews  Built byCrank y F ox|Powe redby Astra WordP r essTheme Create PDF in yo ur ap pl i cati o ns  with  the Pd f cr o w d H TM LtoPD F  A PI PD FCR OWD Pro cedia Soci alan d Behavioral Sc iences 149  (2014 ) 261 –  26 8 Avai la ble onlin e a t www .scien c edirec t.com Sci en c eDirec t  1877-0 4 2 8© 20 14 The Authors. P u bl i shed by Elsevi er Ltd .T hi s isanopen acces sartic l e under th e C C B Y -NC-ND licens e (http://c r eat ivecom mo ns. o rg/lic enses /b y -nc -nd/3.0/).Sele ction and  peer- r eview u n der res ponsib ili tyof t h eOr gan iz i ngC om mit t eeof LUMEN  2 01 4. do i: 1 0 . 1 0 16/j .sb spro .2014 .08.227 LUMEN  20 14 M u lti modal ity a s aPr emise  for I nduci ng  Online Flow on  a B rand Webs ite :a S oc ial S e miotic  Ap pro ach Oan a Culac h ea, *, D a ni el Rareș Obadăb aFa c u lt y of Phi losoph y  a nd Social-P ol iti calS c ience s, " A le xandru I oan Cu z a"  U niversi ty  of Ia și , 1 1 C arolI  Ave nue, I ași, 700 506,R omania b Facul t y of Economic s  a n d  B u sine ssAdministrat ion, "Ale xand r uIoa n  Cuza " Uni ve r si t y of Iași, 11 Carol  I  Avenu e, Ia și, 700506, R omania Abs t r a ct The a im o f  t h is paper is to  prop ose a newa pproachin th e form o f multimo d a lity asa s emi oti c m e t ho d that can be u sedby  market ers  and se mio tic ian s t oinduce on line flo w,  a  p sy cho logic a l state,  o n a  b ran d web s ite. F irst,  were fe r  to  multim o da l i ty a sasemi oti canaly sist hat  can be  used for  ab ette rop timizat ion of semiot ic  resourcese tsin mea n i ng-makin g, and we distinguish i t  from a not her s imil ar concep t:multim edi a . Seco nd, af ter a  c rit i c al li t e ra tur ereview, we a ddr ess t he  flo w const ruct a state of mi n d s ometimes expe rie nced b ypeo p le who  a r e d e e ply involved an d immersed  i n  s ome event, obj ec t or ac tivity.  Prev i ous qua ntitative  studiessh ow a c orr elation be tween on line flow exper i en ce an d o ther v ar iab les s uch as des ign,conten t,  sound  andla yout tha t are suggested to be i ts ant ecede nts . In ourstu d y,these flo w an tecedentsare  vi ewedass ets o f si g ns  or modes  tha t  can be o r ch est r a te d in ordert o cre ate d iff e rent l evel s of perceived ch a llenge for bra nd w e b sit e u s ers.  W e consider tha t m ul t i modality  c an be usedfor a be tt e r opt imizat ion of  thesev a ri o us mea ning s a s express edby modes t ha ta re "es sent ia lly di fferen t  inn a ture" (Bateman,2008, p .54). Als o, we  r efer to theonline mar keting outc omes o f th e onl ine flo wexperi enc e, 
apsychology Online_Reviews Built_by Cranky Fox |_Powered by_Astra_WordPress Theme_Create_PDF in your_applications with the_Pdfcrowd HTML to PDF_API PDFCROWD Procedia_Social_and Behavioral Sciences 149 ( 2014 ) 261 – 268 Available online at www.sciencedirect.com_ScienceDirect_1877-0428 ©_2014_The_Authors. Published by Elsevier Ltd._This is an open access_article under_the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/3.0/). Selection and peer-review_under_responsibility of the_Organizing Committee of LUMEN 2014. doi: 10.1016/j.sbspro.2014.08.227 LUMEN 2014_Multimodality as a Premise for Inducing_Online Flow on_a_Brand_Website: a Social Semiotic_Approach Oana Culachea,*, Daniel Rareș Obadăb_a Faculty of Philosophy and Social-Political_Sciences, "Alexandru Ioan Cuza" University of Iași,_11 Carol I Avenue, Iași, 700506,_Romania b Faculty of Economics_and Business_Administration, "Alexandru Ioan Cuza" University_of Iași, 11_Carol I_Avenue, Iași, 700506,_Romania Abstract The aim of this_paper is to_propose a new approach in the_form_of multimodality as_a_semiotic_method that_can be used_by_marketers and_semioticians_to induce online flow, a psychological_state,_on a brand website. First, we refer_to multimodality as a_semiotic_analysis that can be_used for a better optimization_of semiotic resource sets in meaning-making,_and we_distinguish it_from another similar concept: multimedia. Second, after a critical literature review,_we address the flow construct a_state of mind sometimes_experienced by_people_who are deeply_involved_and immersed_in some event, object or activity. Previous_quantitative studies_show a correlation between online flow_experience and other variables_such_as design, content, sound and layout_that are suggested to be its_antecedents. In our study, these_flow_antecedents_are viewed as sets of_signs or modes that can be_orchestrated in order_to create different levels of perceived challenge_for_brand website users. We consider that_multimodality_can be used for a better_optimization_of_these various meanings as expressed_by modes that are "essentially different_in nature" (Bateman, 2008, p.54). Also, we refer to_the online marketing_outcomes of the online flow_experience,