 2010 levels to $2.9 trillion by 2015. The party tries to block access to online material deemed subversive or pornographic but promotes Web use for business and education.

"The Internet today in China is similar to television in the 1960s and '70s in the West — the place where consumers congregate and companies need to locate," Boston Consulting Group said in an April report.

Alibaba, founded by a former English teacher, Jack Ma, grew into one of the world's biggest e-commerce players by linking Chinese suppliers with Western manufacturers and retailers. It branched into consumer sales with the 2003 launch of Taobao, which operates Tmall.com. Alibaba also operates China's biggest online payment system, Alipay.

Tmall.com accounted for 45% of business-to-consumer online sales in China in the three months ending in September, according to Analysys International, a research firm in Beijing. 360buy was in second place with 17.4%. Boston Consulting Group said more products were sold through Taobao in 2010 — about 48,000 per minute — than at China's top five bricks-and-mortar retailers combined.

"Alibaba has so many assets that they can integrate that it's hard to compete with them," said Mark Natkin, managing director of Marbridge Consulting, a technology consulting firm in Beijing.

Other rivals include clothing retailer Vancl.com, bookseller Dangdang.com, Amazon.com's joint venture with a Chinese partner, and traditional retailers such as consumer electronics chain Suning that have expanded online. Walmart Stores, which operates 340 outlets in China, boosted its online presence last month by expanding its stake in online retailer Yihaodian to a controlling 51%.

In addition to its e-commerce platform used by other merchants, 360buy also is China's biggest online retailer, selling consumer electronics and other goods directly to customers.

The source of Singles Day's rise as China's online shopping day is a matter of debate by Chinese commentators and industry analysts.

Some cite demographics and timing: University graduates who adopted the holiday earn more and shop online. Singles Day comes as people receive monthly paychecks and need to buy winter clothes. Unlike other events, such as the Lunar New Year, China's biggest family holiday, it involves few other expenses, such as travel or banquets, leaving more money for gifts.

And there is
2010 levels to $ 2.9 trillion by 2015. The party tries to block access to on-line fabric deemed subversive or pornographic but advertise network use for business and department of education. 

 " The Internet today in China is similar to television in the 1960s and' seventy in the West — the home where consumers congregate and company need to locate, " Boston Consulting Group said in an April report. 

 Alibaba, founded by a former English teacher, Jack Ma, develop into one of the world's biggest e - department of commerce players by linking taiwanese suppliers with westerly manufacturers and retailers. It branched into consumer sales with the 2003 launch of Taobao, which operates Tmall.com. Alibaba besides operates China's biggest online payment system, Alipay. 

 Tmall.com accounted for 45% of clientele - to - consumer online sales in China in the three months ending in September, according to Analysys International, a research firm in Beijing. 360buy was in second place with 17.4% . Boston Consulting Group said more products were sold through Taobao in 2010 — approximately 48,000 per moment — than at China's top five bricks - and - mortar retailer compound. 

 " Alibaba hold so many assets that they can desegregate that it's hard to compete with them, " say Mark Natkin, managing director of Marbridge Consulting, a engineering consulting firm in Beijing. 

 Other rivals include clothing retailer Vancl.com, bookseller Dangdang.com, Amazon.com's joint venture with a Chinese partner, and traditional retailers such as consumer electronics chain Suning that have expanded online. Walmart Stores, which operates 340 outlets in China, boost its on-line presence last month by expanding its stake in on-line retailer Yihaodian to a controlling 51% . 

 In addition to its e - department of commerce platform use by other merchants, 360buy besides is China's biggest online retailer, selling consumer electronics and other goods immediately to customers. 

 The source of Singles Day's rise as China's online shopping sidereal day is a matter of debate by taiwanese commentators and industry analysts. 

 Some cite demographics and timing: University graduate who adopted the holiday earn more and shop online. Singles Day comes as people receive monthly paychecks and need to bribe winter clothes. Unlike other event, such as the Lunar New Year, China's biggest family holiday, it involves few other expenses, such as travel or banquet, leaving more money for gifts. 

 And there is
 2010 lfvels to $2.9 trillion by 2015. Tme party tries to block accesa to onlkne material deemed subversite oe porbographic but promotes Web use vor busibess qnd educatmkn.

"The Ikcernef todcy in China is slmilar to talevision in tve 1960s and '70s in the West — the place where consumrrd congregate agd cpipanjvs need to locate," Boston Consulfing Grmup said in am April report.

Alibaba, founfed hy a former Englisj teacher, Jqck Iq, grew into une of the world's bigggst e-commerce players by linking Chinzse suppliets wljh Western menufacnurers and rebsilers. It bramched into conxumxr sqles with the 2003 launch of Taobao, which okerates Tmdlm.com. Alibaba also operatgs Chhna's vigeesu oilihe paylenv system, Aljpay.

Tmall.con accounted for 45% of btwiness-to-consujer onjige sales in China in the three months etdihg in September, accordibg to Analysys Internwtional, a research firm in Beijing. 360buy was in second place with 17.4%. Bowtjv Clnsulting Group said more products were sold egrpunh Taobao in 2010 — anout 48,000 per minute — yhwn wt China's top five ydidks-and-mortar retaipers coibinee.

"Alibaba ras xo many assets that they cab integrate nhat it's hard to compece with them," saic Marl Natkin, managing direccor of Marbridge Fonsultinf, a technology covsukthng firm in Beijing.

Other ryvals incoude clothivg rgtailer Vancl.com, hookscnler Dangdang.com, Alazon.eom's boint ventkre with a Chinese partner, and vcaditional rejainerv such af conxumer electrogics chain Sunnng that have expanded knline. Xalmart Storqs, which operdjes 340 outlets mn China, foosred uts onlkve presence laxt month yv expandibg its stake in onking detailer Yihaodncn to a controllimg 51%.

Kn wdfivion em its e-commesce olaggorm jsed by othcr oercnants, 360buy also is Chhna's biggest online reyaller, sellung constmer electronocs and other goodd dirxctly vo cusyomgrs.

The source of Singles Day's rjse as Chlna'f online sho[pinn dai is a mattzr of debate by Chinese commentators and industry analysts.

Wome cite demographncx and timinj: Univqrsity grdduates who adopted rhe holiday earn kore and shop online. Ainglev Day comes as people receive monthly paychecks and need to buy winter clothes. Unlikx jther eventa, suvh as tke Kunar Gew Beer, China's biggest family holiday, it involves few other efpznses, such as travel or banqurtr, leaving morg money for gifts.

And there is
2010 levels to $2.9 trillion by 2015. tries block access online material deemed Web for business and "The Internet today China is similar to television in 1960s and '70s in the West — the place where consumers congregate and need to locate," Boston Consulting Group said in an April report. Alibaba, founded a English Jack grew into one of the world's biggest e-commerce players by linking Chinese suppliers with Western manufacturers retailers. It branched into consumer sales with the launch of Taobao, which Tmall.com. Alibaba also operates China's online system, Alipay. accounted 45% business-to-consumer online sales China in the three months ending in September, according to Analysys International, a research firm in Beijing. was in with 17.4%. Consulting said products were sold in 2010 — about 48,000 per at China's top five bricks-and-mortar retailers combined. "Alibaba so many that they can integrate that it's to compete with them," said Mark Natkin, managing of Marbridge Consulting, a technology consulting firm in Beijing. Other rivals include clothing retailer Vancl.com, Amazon.com's joint venture with Chinese partner, and retailers as electronics Suning that expanded online. Walmart Stores, which operates 340 outlets in China, boosted online presence last month by expanding its stake in online to controlling 51%. In to its e-commerce platform by merchants, 360buy also is online selling other directly customers. The source of Day's rise as China's online day is a matter and industry analysts. Some cite demographics and timing: graduates who adopted the holiday earn more shop online. Singles Day comes as people receive monthly paychecks and need buy winter other events, such as the Lunar New Year, biggest family holiday, it few other expenses, such as travel or banquets, leaving money gifts. And is
 2010 levels to $2.9 trillion by 2015. The partY tries to blOck acCesS to OnLine MateRial deemed subvERsivE or pornographic but promOtes WEb USe foR BuSinesS and eduCAtION.

"ThE INtErnEt TOdAy in CHinA is simiLar to televIsiOn In the 1960s and '70s in THe west — the plaCe wHere consumerS coNgregaTe And COmpanIes Need tO locatE," boston consultinG GROup saiD In an AprIL RePort.

alibaba, founded by a FOrMEr English teachEr, Jack ma, GReW INto One Of the world'S bIggesT E-commerCE pLAYErs BY linking ChineSe suppliers WIth westerN mAnuFActureRs and ReTAilErs. It branchEd inTo consumeR sales WIth the 2003 lAUnch of TAobao, wHicH opEratES TMaLl.cOm. aLibABa AlsO OpeRates ChiNa'S bIggesT onlINE PAymeNt sYsteM, AlipAy.

Tmall.com accOunTed fOR 45% of BusinEss-to-ConsUmEr onlIne salEs in CHiNa in the three monThs eNding in SePteMbEr, aCcOrdinG To AnalYsyS InTernatiOnal, a reSEarCh FIRM iN Beijing. 360buy was in seCoND PlAce with 17.4%. BOston CONsUlTIng Group SaId mOre pRODucts Were SOlD through taobao IN 2010 — aBoUt 48,000 per miNuTe — than At chiNa's Top fiVE briCks-and-Mortar reTaileRS combined.

"AlibaBA has so many assETs THAt THey cAn iNtegrate thaT it's HArd tO comPEtE wiTH them," Said MArK naTKin, managing director Of marbriDge CoNsulting, a techNology consULTIng firm iN BeiJInG.

other rivals incLude cLothing retAIler VancL.com, bOokselleR Dangdang.COM, Amazon.cOm's JoiNt vEntURE wIth a Chinese paRTNer, aNd TraditiOnaL retailErs SucH as ConSuMer electrOnics chaIn suNiNg ThaT have EXpanded oNlIne. waLmaRt StoREs, whicH operAtes 340 OuTlETs iN China, bOOsTED its OnLiNe prEseNcE last MontH By eXpandinG its stake In oNLine ReTaIler YihAodian to a contRoLling 51%.

In addItIon To its e-COMmerce plAtform used by other merchaNTs, 360buy alSo iS ChinA's biGgest onliNe rEtaileR, seLLing coNsumer ElectRoNicS ANd othER GoOds DiRectly to cuSTOmeRs.

The SoUrce Of SinglEs Day's rise as China's ONliNe shopping day Is a MattER Of DebATe BY ChInESe cOMMentators and indUstry analyStS.

soMe cite demoGRapHiCs and tiMing: UniVersiTY graduaTes who adoPted the hoLiDay eARN moRe and shop oNline. SinGles Day coMEs as pEOpLe recEivE monthLy PayCheckS and neED to Buy wiNter clOtHes. UnlIke otHeR events, sUch as the Lunar New Year, ChiNa's bigGest fAmiLy holiday, It iNVolVes few othEr exPenses, such As tRavEl or bAnqUEts, leAvinG MoRe mONey foR gifTS.

And there IS
 2010 levels to $2.9 trill ion by 201 5. Th e p art ytrie s to  block accesst o on line material deemed s ubver si v e or po rnogr aphic b u tp r omo te sWeb  u s efor b usi ness an d educatio n.
" The Internet to day in Chi nais similar t o t elevis io n i n  the196 0s an d '70s in the  West — t he placew here co n s um erscongregate and co m pa n ies need to lo cate,"  B o st o n  Co nsu lting Grou psaidi n an Ap r il r e por t .

Alibaba, f ounded by a for mer En gl ish teache r, Ja ck Ma,  grew intooneof the wo rld'sb iggeste -commer ce pla yer s b y li n ki ng  Ch in e ses up pli e rswith Wes te rn  manu fact u r e r s an d r etai lers.  It branchedint o co n sum er sa les w ithth e 200 3 laun ch of  T aobao, which op erat es Tmall. com .Ali ba ba al s o oper ate s C hina'sbiggest onl in e p ay ment system, Alipa y. Tm all.comaccoun t ed  f o r 45% of  b usi ness - t o-con sume r  o nline sa les in Ch in a in th ethreemo nth s e nding in S eptemb er, acco rding to Analysys In t ernational, a re s e ar c h fi rmin Beijing.  360 b uy w as i n  s eco n d pla ce wi th 17 . 4%. Boston Consulti ng  Group  said  more product s were sol d t hrough T aoba o  i n  2010 — about48,00 0 per minu t e — than  at C hina's t op five b r i cks-and- mor tar  re tai l e rs  combined.

" A l ibab ahas soman y asset s t hat  th eyca n integra te thatit 's  h ar d t o com p ete with  t hem ,"  sa id Ma r k Natk in, m anag in gd ire ctor of Ma r b ridg eCo nsul tin g,  a te chno l ogy  consul ting firm  in Beij in g. 

Other  rivals inclu de  clothingre tai ler Va n c l.com, b ookseller Dangdang.com, Amazon. com 's jo intventure w ith  a Chi nes e  partn er, an d tra di tio n a l ret a i le rssu ch as cons u m erelect ro nics  chainSuning that have e x pan ded online. W alm artS t or es, wh i chop e rat e s  340 outlets in  China, bo os t ed  its onlin e  pr es ence la st mont h bye xpandin g its sta ke in onl in e re t a ile r Yihaodia n to a c ontrollin g  51%. 
I n add iti on toit s e -comm erce p l atf orm u sed by  o ther m ercha nt s, 360bu y also is China's bigge st onl ine r eta iler, sel lin g  co nsumer el ectr onics andoth ergoods  di r ectly  toc us tom e rs.
Thes ource ofS in gle s Da y's rise as C h ina 's on lin e  shopp ingday is a matter o f  debate by Chi nese c omm ent a tors  a nd industry an aly st s . 

Some c it e demograph ics andti m ing:Univer sity g raduate s wh o  adopt ed t heholiday e arn  m o re andsh op online . Si ng les Da y come s  asp e ople receive mon thlyp a ychec k s a nd ne ed  to buy wint er clothes . Unlike ot her ev ents , suc h as th eLunarNew  Y ear, China ' s biggest  fami ly holi da y, i t i nvolve s fe w other  exp en ses , such as t ra v el  o r  ba nque ts, l ea ving  more mon e y for gi fts . 

And t he rei s 
 2010_levels to_$2.9 trillion by 2015._The party_tries_to block_access_to online material_deemed subversive or_pornographic but promotes Web_use for business_and_education.

"The Internet today in China is similar to television in the 1960s and '70s_in_the West_—_the_place where consumers congregate and_companies need to locate," Boston_Consulting Group_said in an April report.

Alibaba, founded by a_former_English teacher, Jack_Ma, grew into one of the world's biggest e-commerce_players by linking Chinese suppliers with_Western manufacturers and_retailers._It_branched into consumer sales_with the 2003 launch of Taobao,_which operates Tmall.com. Alibaba also operates_China's biggest online payment system, Alipay.

Tmall.com accounted_for 45% of business-to-consumer online sales_in China in the three_months ending_in September, according to Analysys_International, a research_firm in_Beijing. 360buy was_in second place with 17.4%. Boston_Consulting Group said_more products were sold through Taobao_in_2010 — about_48,000_per_minute —_than at China's_top_five bricks-and-mortar_retailers_combined.

"Alibaba has so many assets that_they_can integrate that it's hard to compete_with them," said Mark_Natkin,_managing director of Marbridge_Consulting, a technology consulting firm_in Beijing.

Other rivals include clothing retailer_Vancl.com, bookseller_Dangdang.com, Amazon.com's_joint venture with a Chinese partner, and traditional retailers such as_consumer electronics chain Suning that have_expanded online. Walmart Stores,_which operates_340_outlets in China,_boosted_its online_presence last month by expanding its stake_in online_retailer Yihaodian to a controlling 51%.

In_addition to its e-commerce_platform_used by other merchants, 360buy also_is China's biggest online retailer, selling_consumer electronics and other goods_directly_to_customers.

The source of Singles Day's_rise as China's online shopping day_is a matter_of debate by Chinese commentators and industry_analysts.

Some_cite demographics and timing: University graduates_who_adopted the holiday earn more and_shop_online._Singles Day comes as people_receive monthly paychecks and need to_buy winter clothes. Unlike other events, such as the_Lunar New Year,_China's biggest family holiday, it_involves_few_other expenses, such as travel or banquets, leaving more money_for gifts.

And_there is