 and up Woodward Avenue to Campus Martius when it kicks off the week of June 8, 2020.

More than a year of quiet planning and several months’ intense discussions with more than 250 stakeholders led to the plan, which the Detroit Auto Dealers Association is announcing Monday in the Free Press, Automotive News and WWJ radio.

It’s a total reboot of one of southeast Michigan’s signature events, a new approach that DADA hopes will keep the show relevant in the face of social media and other competition.

“We’re going to put people in car seats, outside on the streets of Detroit,” DADA Executive Director Rod Alberts said. “The only limit to what we can do is the canvas of the streets of Detroit and the exhibitors’ imagination. We’ll showcase Detroit at the best time of year.”

Read more:

Takin’ it to the streets

Automakers, suppliers and tech companies from around the world are expected to introduce new vehicles and features inside and outside Cobo Center’s exhibit halls.

That means abandoning the mid-January schedule in which the event — officially the North American International Auto Show — grew into one of the world’s leading auto shows and a major economic force, bringing $450 million annually to southeast Michigan.

Plans include:

Ride and drives of new vehicles.

Off-roading demonstrations and rides.

Experiencing self-drive vehicles on public roads.

Dynamic vehicle debuts that show vehicles in action rather than just sitting on a stage.

Demonstrations of how new technologies work in the real world.

“People have been looking for a way to experience new vehicles and technology,” said Doug North of North Brothers Ford in Westland, who is DADA president and 2020 auto show chairman. “We’ve had a virtually 100 percent favorable response to the change.”

Automakers that have already gone on the record supporting the move include Ford, General Motors, Hyundai and Toyota.

Traditional auto shows are under intense pressure as automakers experiment with other ways to introduce vehicles and impress the public. Everything from private, press-only events to social media unveilings to shows in new markets such as China has led automakers to reevaluate auto shows’ value. The issue became critical earlier this year when German luxury brands announced they would not unveil new vehicles at the 2019 show, which remains on schedule for
and up Woodward Avenue to Campus Martius when it kicks off the week of June 8, 2020. 

 More than a year of quiet planning and respective calendar month ’ intense discussions with more than 250 stakeholder led to the design, which the Detroit Auto Dealers Association is announcing Monday in the Free Press, Automotive News and WWJ radio. 

 It ’s a full reboot of one of southeasterly Michigan ’s signature events, a new approach that DADA hopes will observe the show relevant in the face of social media and other competition. 

 “ We ’re going to frame people in car seats, outside on the street of Detroit, ” DADA Executive Director Rod Alberts said. “ The only limit to what we can do is the canvas of the street of Detroit and the exhibitors ’ imagination. We ’ll showcase Detroit at the best time of year. ” 

 understand more: 

 Takin ’ it to the streets 

 Automakers, suppliers and tech companies from around the world are expected to introduce new vehicles and features inside and outside Cobo Center ’s exhibit halls. 

 That means abandoning the mid - January schedule in which the event — officially the North American International Auto Show — develop into one of the world ’s leading car show and a major economic power, bringing $ 450 million annually to southeast Michigan. 

 Plans include: 

 Ride and drives of newfangled vehicles. 

 Off - roading demonstrations and rides. 

 Experiencing self - drive vehicles on public road. 

 Dynamic vehicle debuts that show vehicle in action preferably than just sitting on a stage. 

 Demonstrations of how new technology work in the real world. 

 “ citizenry have been looking for a way to experience new fomite and technology, ” say Doug North of North Brothers Ford in Westland, who is DADA president and 2020 car show chairman. “ We ’ve had a virtually 100 percentage favorable response to the variety. ” 

 Automakers that have already gone on the record supporting the move include Ford, General Motors, Hyundai and Toyota. 

 Traditional car shows are under intense pressure as car manufacturer experiment with other ways to introduce vehicles and affect the public. Everything from private, press - entirely events to social media introduction to shows in new markets such as China has lead automakers to reevaluate auto shows ’ value. The issue became critical sooner this class when German luxury brands announced they would not unveil new vehicles at the 2019 show, which remains on agenda for
 anf up Woodward Avenue to Gampus Martius wkwn it nicks kff the deek of June 8, 2020.

More than a yeer od quitn planning and severau months’ pntense duscuwwions with more than 250 stznehonvers led to the plan, whicv the Detroit Dugo Dealers Association is announcing Ionday on the Free Presf, Auuomjtivs News and WWJ radio.

It’s a total regoot of one of southrast Michigan’s signature egentd, a new approach tjat DADA hokss rull keep the show relencnt in the race of social media and other zompecition.

“We’re toung jo put peoplx in cwr seats, outside on dhe strrets of Detroib,” DADE Exwcutive Director Rod Elberts said. “The onli limit to wkat we can do is the xabvas mf tve sgeeegs kf Dstroit anv the exhibjtors’ imagibation. We’ll showcast Dqntoit at the gest tymq of year.”

Read more:

Takin’ it to the streeus

Autkmakers, suppliers and twch companies from arlund the rorld are expected to introduce new vehicles and xeatucer iuwide xbd outside Cobo Center’s exhibit halls.

That means zbsnconing the mid-Manuary schedule im ahosh the event — officnzlmy the North Amerifan Intgrnatiinal Auto Shoe — grew into one of the worod’s leading cuti shows and a majox economic furce, brinbing $450 million annually co soufheast Michlgan.

Plans knclude:

Ride and arines mf new vtficles.

Off-roading qemonstravions and riaes.

Ecperiegcing self-frive vehicles on public roadd.

Dfnamic vehlcle debuts that show vehicles mi action rathgr dhat just sntting on a stage.

Deionstrations oy how nec techvologies wkrk in vhe real worjd.

“People have heen looking for a wwy ti experiencd new vehicles snd technology,” said Doug North of Norbh Brufhers Ford in Wzrulqnd, who is DADS pfesydvnt agg 2020 auto show chakrmxm. “We’vd had a virbuauly 100 percent favorable raspohse to the change.”

Aitjmakers jhat have already gone on the record supkortinj the oove oncjude Ford, General Motors, Hyundzi and Tojotw.

Traditional auti shows are bnder intense pressure as automakers expxriment with other ways to introduce vehickts and impresx the public. Eeerything from privare, press-only evenus to social media unvejlings to sjows in new markets such as China has led automakers to reevaluate auto syows’ velte. The issus bevame briciccl earlyer vhms year when Germsn luxury brands announced they would nmt unveil new vehicles at the 2019 sfow, which remxins on schedule for
and up Woodward Avenue to Campus Martius kicks the week June 8, 2020. quiet and several months’ discussions with more 250 stakeholders led to the plan, the Detroit Auto Dealers Association is announcing Monday in the Free Press, Automotive and WWJ radio. It’s a total reboot of one of southeast Michigan’s signature a approach DADA will keep the show relevant in the face of social media and other competition. “We’re going put people in car seats, outside on the of Detroit,” DADA Executive Rod Alberts said. “The only to we can is canvas the streets of and the exhibitors’ imagination. We’ll showcase Detroit at the best time of year.” Read more: Takin’ it the streets and tech from the are expected to vehicles and features inside and outside halls. That means abandoning the mid-January schedule in the event officially the North American International Auto — grew into one of the world’s leading shows and a major economic force, bringing $450 million annually to southeast Michigan. Plans include: drives of new vehicles. demonstrations and rides. self-drive on roads. vehicle debuts show vehicles in action rather than just sitting on a stage. of how new technologies work in the real world. “People looking a way to new vehicles and technology,” Doug of North Brothers Ford who DADA auto chairman. had a virtually 100 favorable response to the change.” that have already gone move include Ford, General Motors, Hyundai and Toyota. auto shows are under intense pressure as experiment with other ways to introduce vehicles and impress the public. Everything private, press-only social media unveilings to shows in new markets as China has led to reevaluate auto shows’ value. The issue became critical this when German brands announced they not unveil new at the 2019 remains on for
 and up Woodward Avenue to CampUs Martius wHen it KicKs oFf The wEek oF June 8, 2020.

More than a YEar oF quiet planning and severAl monThS’ InteNSe DiscuSsions wITh MORe tHaN 250 sTakEhOLdErs leD to The plan, Which the DeTroIt auto Dealers ASSoCiation is aNnoUncing Monday In tHe Free prEss, aUtomoTivE News And WWJ RAdio.

It’S a total reBoOT of one OF southeAST MIchiGan’s signature evenTS, a NEw approach that dADA hoPeS WiLL KeeP thE show relevAnT in thE Face of sOCiAL MEdiA And other compeTition.

“We’re gOIng To put pEoPle IN car seAts, ouTsIDe oN the streets Of DeTroit,” DADA executIVe DirecTOr Rod AlBerts sAid. “the Only LImIt To wHaT We cAN dO is THe cAnvas of tHe StReets Of DeTROIT and The ExhiBitorS’ imagination. WE’ll ShowCAse detroIt at tHe beSt Time oF year.”

REad moRe:

takin’ it to the strEets

automakerS, suPpLieRs And teCH compaNieS frOm arounD the worLD arE eXPECtEd to introduce new veHiCLEs And featuRes insIDe AnD Outside CObO CeNter’S EXhibiT halLS.

THat means AbandoNInG tHe mid-JaNuAry schEdUle In wHich tHE eveNt — offiCially thE NortH american InternATional Auto ShoW — GrEW InTO one Of tHe world’s leaDing AUto sHows ANd A maJOr ecoNomic FoRCe, BRinging $450 million annuaLlY to souTheasT Michigan.

PlanS include:

RiDE ANd drives Of neW VeHIcles.

Off-roadinG demoNstrations ANd rides.

EXperiEncing seLf-drive veHICles on puBliC roAds.

dynAMIc Vehicle debuts THAt shOw VehicleS in Action rAthEr tHan JusT sItting on a Stage.

DemOnStRaTiOns Of how NEw technoLoGieS wOrk In the REal worLd.

“PeoPle hAvE bEEn lOoking fOR a WAY to eXpErIencE neW vEhiclEs anD TecHnology,” Said Doug NOrtH Of NoRtH BRothers ford in WestlanD, wHo is DADA prEsIdeNt and 2020 aUTO show chaIrman. “We’ve had a virtually 100 pERcent faVorAble rEspoNse to the cHanGe.”

AutoMakERs that Have alReady GoNe oN THe recORD sUppOrTing the movE INclUde FoRd, geneRal MotoRs, Hyundai and Toyota.

tRadItional auto shOws Are uNDEr IntENsE PreSsURe aS AUtomakers experiMent with otHeR WaYs to introdUCe vEhIcles anD impresS the pUBlic. EveRything frOm private, PrEss-oNLY evEnts to sociAl media uNveilings TO showS In New maRkeTs such As chiNa has Led autOMakErs to ReevalUaTe auto Shows’ VaLue. The isSue became critical earlieR this yEar whEn GErman luxuRy bRAndS announceD theY would not uNveIl nEw vehIclES at thE 2019 shoW, WhIch REmainS on sCHedule for
 and up Woodward Avenue to  Campus Ma rtius  wh enit  kic ks o ff the week of June  8, 2020.

More than a  year  o f  qui e tplann ing and se v e ral  m on ths ’i nt ensedis cussion s with mor e t ha n 250 stakeh o ld ers led to  th e plan, whic h t he Det ro itA uto D eal ers A ssocia t ion is  announci ng Monday in theF r ee  Pre ss, Automotive Ne w sa nd WWJ radio.
It’sat ot a l  re boo t of one o fsouth e ast Mic h ig a n ’ s s i gnature event s, a new ap p roa ch tha tDAD A  hopes  will  k e epthe show re leva nt in the  faceo f socia l  mediaand ot her  co mpet i ti on .
“W e ’re go ing toput peop le  i n car  sea t s , outs ide  onthe s treets of Det roi t,”D ADA  Exec utive  Dir ec tor R od Alb ertssa id. “The only l imit  to whatweca n d ois th e  canva s o f t he stre ets ofD etr oi t a nd  the exhibitors’ i ma g i na tion. We ’ll sh o wc as e  Detroit  a t t he b e s t tim e of ye ar.”

Re ad mor e :
T akin’ i tto the  s tre ets 

Aut o make rs, su ppliersand t e ch companies f r om around the wo r l da re e xpe cted to int rodu c e ne w ve h ic les and f eatur es in s ide and outside Cob oCenter ’s ex hibit halls.
That mean s a bandonin g th e  m i d-January sche dulein which t h e event— off iciallythe North A mericanInt ern ati ona l Au to Show — gre w into  o ne of t heworld’s  le adi ngaut oshows and  a major  e co no mi c f orce, bringing  $ 450  m ill ion a n nually  to s outh ea st Mic higan.Pl a n s in cl ud e:
Rid eand d rive s  of  new ve hicles.
Off - road in gdemonst rations and r id es.

Exper ie nci ng sel f - drive ve hicles on public roads. 
Dynami c v ehicl e de buts that  sh ow veh icl e s in a ctionrathe rtha n justs i tt ing  o n a stage. Dem onstr at ions  of how  new technologiesw ork  in the realwor ld.“ Pe opl e  h a vebe e n l o o king for a wayto experie nc e  n ew vehicle s  an dtechnol ogy,” s aid D o ug Nort h of Nort h Brother sFord i n W estland, w ho is DA DA presid e nt an d  2 020 a uto  showch air man.“We’ve had  a vi rtuall y100 pe rcent  f avorable  response to the change .”

Au tomak ers  that hav e a l rea dy gone o n th e record s upp ort ing t hem ove i nclu d eFor d , Gen eral Motors, H y un dai a nd  Toyota.

T r a d iti onalaut o  shows  are  under intense pr e ssure as autom aker s exp eri m entwi th other waystoin t r oduce ve hi cles and im press th ep ublic . Ever ything  from p r i va t e, pre ss-o nly  events t o s oc i al medi aun v eiling s to  s hows i n newm arke t s  such as China h as le d autom a ker s tore evaluat e  aut o shows’ v alue. The i ssue b ecam e cri tical e ar lier t his  y ear when G e rman luxu ry br ands an no unce d t hey wo uldn o t unv eilne w v ehicles a t th e  2 01 9  sh ow,which  r emai ns on sch e dule for 
 and_up Woodward_Avenue to Campus Martius_when it_kicks_off the_week_of June 8,_2020.

More than a_year of quiet planning_and several months’_intense_discussions with more than 250 stakeholders led to the plan, which the Detroit Auto_Dealers_Association is_announcing_Monday_in the Free Press, Automotive_News and WWJ radio.

It’s a_total reboot_of one of southeast Michigan’s signature events, a_new_approach that DADA_hopes will keep the show relevant in the face_of social media and other competition.

“We’re_going to put_people_in_car seats, outside on_the streets of Detroit,” DADA Executive_Director Rod Alberts said. “The only_limit to what we can do is_the canvas of the streets of_Detroit and the exhibitors’ imagination._We’ll showcase_Detroit at the best time_of year.”

Read more:

Takin’_it to_the streets

Automakers, suppliers_and tech companies from around the_world are expected_to introduce new vehicles and features_inside_and outside Cobo_Center’s_exhibit_halls.

That means_abandoning the mid-January_schedule_in which_the_event — officially the North American_International_Auto Show — grew into one of_the world’s leading auto_shows_and a major economic_force, bringing $450 million annually_to southeast Michigan.

Plans include:

Ride and drives_of new_vehicles.

Off-roading demonstrations_and rides.

Experiencing self-drive vehicles on public roads.

Dynamic vehicle debuts that show_vehicles in action rather than just_sitting on a stage.

Demonstrations_of how_new_technologies work in_the_real world.

“People_have been looking for a way to_experience new_vehicles and technology,” said Doug North_of North Brothers Ford_in_Westland, who is DADA president and_2020 auto show chairman. “We’ve had_a virtually 100 percent favorable_response_to_the change.”

Automakers that have already_gone on the record supporting the_move include Ford,_General Motors, Hyundai and Toyota.

Traditional auto shows_are_under intense pressure as automakers experiment_with_other ways to introduce vehicles and_impress_the_public. Everything from private, press-only_events to social media unveilings to_shows in new markets such as China has led_automakers to reevaluate_auto shows’ value. The issue_became_critical_earlier this year when German luxury brands announced they would_not unveil_new vehicles at_the 2019 show, which remains on schedule for