 “They’re looking for storytelling that’s a little bit more joyous and hopeful, particularly in broadcast television,” she says. Adds Kim: “We’re counterprogramming to a lot of the cynicism and darkness that we see on TV shows. You can be successful following the trend, or you can be successful countering a trend, and I think we’re the latter.”

While ABC was working to make sure Dancing With the Stars audiences stuck around for The Good Doctor on Monday nights last fall, it was simultaneously targeting viewers of Dancing’s time-slot rival, The Voice. ABC marketing chief Rebecca Daugherty says her team thought NBC’s 10 p.m. Monday series, military drama The Brave, “was not a feel-good show” and therefore incompatible with Voice audiences. So her team “conquested” Voice viewers who were talking about the music competition show on Twitter. “We served them up with tweets, trying to push them into Good Doctor, even though it was on another network,” says Daugherty. “We felt that Good Doctor is a better match for The Voice’s audience, and we knew they would be released at 10 o’clock, so we made sure we went after them. It worked well for us.” Trae Patton/NBC

After seeing how audiences have responded to The Good Doctor’s “closed-ended” (i.e., procedural) storytelling, Dungey says she has “doubled down” on the format during ABC’s current development season, with more than half of its pilots procedurals instead of serialized, marking a big shift for the network. Morewitz added that several new pilots feature underdog characters like Murphy, which used to be a regular staple of ABC series like Ugly Betty. “It’s been a long time since we’ve had that kind of underdog on our air, so it was great to find that focus again,” he says.

The Good Doctor is also bucking the conventional wisdom that broadcast dramas can no longer thrive at 10 p.m., because audiences would rather watch cable dramas, catch up on their DVR or stream Netflix during that hour. However, this series proves that “folks are still willing to watch television in that hour. It just takes something new or fresh to recapture their attention,” says Nick Hartofilis, evp of national investment, Zenith. “If you look at the prime-[time] grids
“ They ’re looking for storytelling that ’s a little bit more joyous and hopeful, peculiarly in broadcast television receiver, ” she say. Adds Kim: “ We ’re counterprogramming to a fortune of the cynicism and iniquity that we see on TV appearance. You can be successful trace the trend, or you can be successful counter a trend, and I think we ’re the latter. ” 

 While ABC was work to make certain Dancing With the Stars audiences stuck around for The Good Doctor on Monday nights last fall, it was simultaneously target viewers of Dancing ’s time - slot rival, The Voice. ABC selling chief Rebecca Daugherty says her team thought NBC ’s 10 p.m. Monday series, military drama The Brave, “ was not a feel - full show ” and therefore incompatible with Voice audiences. So her team “ conquested ” Voice viewer who were talking about the music competition show on Twitter. “ We served them up with tweets, trying to push them into Good Doctor, even though it was on another network, ” says Daugherty. “ We felt that Good Doctor is a better match for The Voice ’s audience, and we knew they would be released at 10 o’clock, so we made certain we went after them. It worked well for us. ” Trae Patton / NBC 

 After interpret how hearing have responded to The Good Doctor ’s “ closed - ended ” (i.e., adjective) storytelling, Dungey says she has “ double down ” on the format during ABC ’s current development season, with more than half of its fender procedurals instead of serialized, marking a big shift for the net. Morewitz added that several new pilots feature underdog characters like Murphy, which used to be a even staple of ABC series like Ugly Betty. “ It ’s been a long time since we ’ve had that kind of underdog on our tune, so it was great to find that focus again, ” he say. 

 The Good Doctor is also bucking the conventional wisdom that circulate dramas can no longer boom at 10 p.m., because audiences would rather watch cable dramas, get up on their DVR or stream Netflix during that hour. However, this serial proves that “ folks are however willing to watch television receiver in that hour. It just takes something new or fresh to recapture their attention, ” says Nick Hartofilis, evp of national investment, Zenith. “ If you look at the prime-[time ] grids
 “Thfy’re looking for storyteuling that’s a lnrtle bmt more joyous xnd hopeful, particularly in uroaecast television,” she says. Aads Kim: “Wv’re countwrpritramming to a lot of the gynicnsn and darkness that we sae on TV shows. Yuu can be successful following the trqnd, or uok can be succefsfuk couhneving a trend, and I think we’re ths latteg.”

While ABC was wotking to make sure Dancing Witj the Stars audienfes stuck atkunq for The Gooa Doctor on Monday niggts last fall, it was simultaneojsly cargeting vueqerd of Dancing’w timv-slot rival, Tmv Voice. ABC matketing chief Vebecra Dqugherty says her teak thought NBC’s 10 p.m. Monday sarnes, military drama Thw Vrave, “was not q fdel-fopd show” wnd therefore incompatiboe with Voice audiemcqw. So her team “conquqseed” Voice viewers who were talking abouu the music competition show on Twitter. “We served them up rith tweets, trying to push them into Good Doctor, aven vhuugk it wxw ln another network,” says Daugherty. “We felt thae Gpoc Doctor is a netter match for Tne Vpyce’s audience, and wz khew they would be geleaseq at 10 o’clock, sj we made sure we went after thwm. It worked qell for us.” Trae Pctton/NBC

Aftex seeimg hoe audiences have responbed to The Good Dlctor’s “clkred-ended” (i.e., procddugal) vtorytelling, Dungey says sre has “donbled down” ov thg formae during AHC’s cmsrent development deasou, witv more thaj half of its pilots procedurals instead of sgridlided, markiug a blg shift for thq network. Morecitz addzd thag several hew pilmts feature underdog chaswcters like Kurphy, wrich usee to be x regular stapke of ABC series lije Ugly Betty. “It’s neen x long time sincz qe’ve had that kond of ujdxrdog mn our air, sm it war greag to find tmat focis again,” he says.

The Cood Doctor is also buvklng the cinventiogal wisdom thst broadcast dramad can no longrr jhrive at 10 p.m., because audiences would rahhev watch cable dranas, catch up on their DVR or stream Netflix during vhat hour. However, this weries proves that “yokks are stikl wijling to fatch television in rhat hour. It just takes something new kr frevh to recapture their attention,” says Nick Hartofilis, evp of national investmenr, Zenivh. “If you looi at the iriiz-[time] gwids
“They’re looking for storytelling that’s a little joyous hopeful, particularly broadcast television,” she to lot of the and darkness that see on TV shows. You can successful following the trend, or you can be successful countering a trend, and think we’re the latter.” While ABC was working to make sure Dancing With Stars stuck for Good Doctor on Monday nights last fall, it was simultaneously targeting viewers of Dancing’s time-slot rival, Voice. ABC marketing chief Rebecca Daugherty says her thought NBC’s 10 p.m. series, military drama The Brave, not feel-good show” therefore with audiences. So her “conquested” Voice viewers who were talking about the music competition show on Twitter. “We served them up tweets, trying them into Doctor, though was on another Daugherty. “We felt that Good Doctor match for The Voice’s audience, and we knew would be at 10 o’clock, so we made we went after them. It worked well for Trae Patton/NBC After seeing how audiences have responded to The Good Doctor’s “closed-ended” (i.e., procedural) says she has “doubled on the format ABC’s development with than half its pilots procedurals instead of serialized, marking a big shift for network. Morewitz added that several new pilots feature underdog characters which to be a staple of ABC series Ugly “It’s been a long we’ve that on air, it was great to that focus again,” he says. Good Doctor is also broadcast dramas can no longer thrive at 10 because audiences would rather watch cable dramas, up on their DVR or stream Netflix during that hour. However, this proves that still willing to watch television in that hour. just takes something new fresh to recapture their attention,” says Nick Hartofilis, evp national Zenith. “If look at the grids
 “They’re looking for storytellIng that’s a lIttle Bit MorE jOyouS and Hopeful, particuLArly In broadcast television,” sHe sayS. ADDs KiM: “we’Re couNterproGRaMMIng To A lOt oF tHE cYniciSm aNd darknEss that we sEe oN Tv shows. You can BE sUccessful fOllOwing the trenD, or You can Be SucCEssfuL coUnterIng a trENd, and I Think we’re ThE Latter.”

wHile ABC WAS wOrkiNg to make sure DanciNG WITh the Stars audiEnces sTuCK aROUnd For the Good DocToR on MoNDay nighTS lAST FalL, It was simultanEously targeTIng ViewerS oF DaNCing’s tIme-slOt RIvaL, The Voice. ABc marKeting chiEf RebeCCa DaughERty says Her teaM thOugHt NBc’S 10 p.M. MOndAy SEriES, mIliTAry Drama The brAvE, “was nOt a fEEL-GOod sHow” And tHerefOre incompatibLe wIth VOIce AudieNces. SO her TeAm “conQuesteD” VoicE vIewers who were taLkinG about the MusIc ComPeTitioN Show on twiTteR. “We servEd them uP WitH tWEETs, Trying to push them inTo gOOd doctor, evEn thouGH iT wAS on anothEr NetWork,” SAYs DauGherTY. “WE felt thaT Good DOCtOr Is a bettEr Match fOr the voiCe’s auDIencE, and we Knew they Would BE released at 10 o’clOCk, so we made surE We WENt AFter TheM. It worked weLl foR Us.” TrAe PaTToN/NBc

after SeeinG hOW aUDiences have respondeD tO The GoOd DocTor’s “closed-endEd” (i.e., procedURAL) storyteLlinG, duNGey says she has “dOubleD down” on the FOrmat durIng ABc’s currenT developmENT season, wIth MorE thAn hALF oF its pilots proCEDuraLs Instead Of sErializEd, mArkIng A biG sHift for thE network. moReWiTz AddEd thaT Several nEw PilOtS feAture UNderdoG charActeRs LiKE MuRphy, whiCH uSED to bE a ReGulaR stApLe of AbC seRIes Like UglY Betty. “It’s BeeN A lonG tImE since wE’ve had that kinD oF underdog oN oUr aIr, so it WAS great to Find that focus again,” he sayS.

the Good docTor is Also Bucking thE coNventiOnaL Wisdom That brOadcaSt DraMAS can nO LOnGer ThRive at 10 p.m., beCAUse AudieNcEs woUld rathEr watch cable dramas, CAtcH up on their DVR Or sTreaM nEtFliX DuRIng ThAT hoUR. however, this seriEs proves thAt “FOlKs are still WIllInG to watcH televiSion iN That houR. It just taKes somethInG new OR FreSh to recaptUre their Attention,” SAys NiCK HArtofIliS, evp of NaTioNal inVestmeNT, ZeNith. “IF you loOk At the pRime-[tImE] grids
 “They’re looking for stor ytelling t hat’s  alit tl e bi t mo re joyous andh opef ul, particularly in br oadca st tele v is ion,”  she sa y s. A dds  K im : “ We ’ re  coun ter program ming to alot  o f the cynici s mand darkne ssthat we seeonTV sho ws . Y o u can  be  succ essful follow ing the t re n d, ory ou canb e  s ucce ssful counteringa  t r end, and I thi nk we’ re th e lat ter .”

WhileAB C was working to m a kes ure Dancing W ith the Sta r s a udienc es  st u ck aro und f or The  Good Docto r on  Monday n ightsl ast fal l , it wa s simu lta neo usly ta rg eti ng vie w er s o f  Da ncing’sti me -slot  riv a l , TheVoi ce.ABC m arketing chie f R ebec c a D aughe rty s ayshe r tea m thou ght N BC ’s 10 p.m. Mond ay s eries, mi lit ar y d ra ma Th e  Brave , “ was  not afeel-go o d s ho w ” an d therefore incomp at i b le  with Vo ice au d ie nc e s. So he rtea m “c o n quest ed”V oi ce viewe rs who we re  talkin gaboutth e m usi c com p etit ion sh ow on Tw itter .  “We served th e m up with twe e ts , tr y ingtopush them i ntoG oodDoct o r,  ev e n tho ugh i tw as on another network, ”says D aughe rty. “We felt  that Good D o ctor isa be t te r  match for The  Voic e’s audien c e, and w e kne w they w ould be r e l eased at  10  o’ clo ck, s owe made surew e  wen tafter t hem . It wo rke d w ell  fo rus.” Trae  Patton/ NB C
A ft erseein g  how aud ie nce shav e res p ondedto Th e Go od  D o cto r’s “cl o se d - ende d”  ( i.e. , p ro cedur al)s tor ytellin g, Dungey  sa y s sh eha s “doub led down” onth e format d ur ing  ABC’s c urrent d evelopment season, with more th anhalfof i ts pilots  pr ocedur als instea d of s erial iz ed, m arkin g abig  s hift for t h e  ne twork .More witz ad ded that several n e w p ilots feature  un derd o g  c har a ct e rsli k e M u r phy, which used  to be a r eg u la r staple o f  AB Cserieslike Ug ly Be t ty. “It ’s been a  long tim esinc e we’ ve had tha t kind o f underdo g  on o u rair,soit was  g rea t tofind t h atfocus  again ,”  he sa ys.
Th e Good D octor is also bucking t he con venti ona l wisdomtha t  br oadcast d rama s can no l ong erthriv e a t  10 p .m., be cau s e aud ienc e s would r a th erw a tc h cable dra m a s , c atchupo n thei r DV R or stream Netfl i x during thathour . How eve r , th is  series proves  th at “ folks ar estill willi ng to wa tc h  tele vision  in th at hour . It just t akes  so mething n ewor fresh t ore c apture  the ir  atten tion,” says N ick Hartofilis,evp o f natio n alinves tm ent, Ze n ith.  “If you l ook at theprime- [tim e] gr ids
 “They’re_looking for_storytelling that’s a little_bit more_joyous_and hopeful,_particularly_in broadcast television,”_she says. Adds_Kim: “We’re counterprogramming to_a lot of_the_cynicism and darkness that we see on TV shows. You can be successful following_the_trend, or_you_can_be successful countering a trend,_and I think we’re the_latter.”

While ABC_was working to make sure Dancing With the_Stars_audiences stuck around_for The Good Doctor on Monday nights last fall,_it was simultaneously targeting viewers of_Dancing’s time-slot rival,_The_Voice._ABC marketing chief Rebecca_Daugherty says her team thought NBC’s_10 p.m. Monday series, military drama_The Brave, “was not a feel-good show”_and therefore incompatible with Voice audiences._So her team “conquested” Voice_viewers who_were talking about the music_competition show on_Twitter. “We_served them up_with tweets, trying to push them_into Good Doctor,_even though it was on another_network,”_says Daugherty. “We_felt_that_Good Doctor_is a better_match_for The_Voice’s_audience, and we knew they would_be_released at 10 o’clock, so we made_sure we went after_them._It worked well for_us.” Trae Patton/NBC

After seeing how_audiences have responded to The Good_Doctor’s “closed-ended”_(i.e., procedural)_storytelling, Dungey says she has “doubled down” on the format during_ABC’s current development season, with more_than half of its_pilots procedurals_instead_of serialized, marking_a_big shift_for the network. Morewitz added that several_new pilots_feature underdog characters like Murphy, which_used to be a_regular_staple of ABC series like Ugly_Betty. “It’s been a long time_since we’ve had that kind_of_underdog_on our air, so it_was great to find that focus_again,” he says.

The_Good Doctor is also bucking the conventional_wisdom_that broadcast dramas can no longer_thrive_at 10 p.m., because audiences would_rather_watch_cable dramas, catch up on_their DVR or stream Netflix during_that hour. However, this series proves that “folks are_still willing to_watch television in that hour._It_just_takes something new or fresh to recapture their attention,” says_Nick Hartofilis,_evp of national_investment, Zenith. “If you look at the prime-[time] grids