 accordingly.

Vera Mirzoyan, an international marketing specialist at AIST Global, said customization is key, especially when considering language, culture, visuals, gestures and trends.

"Everything should be customized to the market your brand is introduced in," said Mirzoyan. "Learn as much about the destination of your brand as possible to ensure the success of your business."

A simple yet crucial marketing tactic is to localize your content instead of simply translating the language. Scott Kellner, vice president of marketing at global marketing agency George P. Johnson, said that localization for each country or region is imperative to communicate nuance, which is often the hallmark of positioning and taglines.

"It is imperative to study the culture and the way people communicate on a daily basis, and to also ensure you have people on the team who know the culture you're marketing to inside and out to ensure your message will be interpreted in a way that resonates rather than upsets," said Kellner.

Amekodommo said the medium of communication is also an important factor to consider when creating a global marketing strategy. "Just because a Facebook campaign might have great results in the U.S. doesn't mean the same campaign will have similar results on WeChat."

Amekodommo and Kellner both suggest cross-referencing your campaign with local experts before you promote it. This will help you gain insider oversight and feedback.

"Do not publish, share or promote anything on an international scale without cross-referencing the content with individuals from the respective area who are fluent in the language and culture," Kellner said. "Ensure you avoid idioms, jargon or regional diction that could otherwise be misinterpreted."

When in doubt, look to successful marketing ads in your target country to see what tactics are effective in that market.

Whether you unintentionally create a commercial that's ill-received or a slogan that just doesn't translate well for an international audience, correct your marketing mistake by addressing it head-on.

If your campaign is offensive, take responsibility and apologize. Since apologies differ across the world, make sure your public statement is tailored to resonate with the culture you are trying to reach.

Amekodommo recommended hiring a local agency or consultant to help you strategize new campaigns to handle the bad press.

"We see it all the time in China as Western campaigns
accordingly. 

 Vera Mirzoyan, an international marketing specialist at AIST Global, said customization is cardinal, particularly when considering language, acculturation, visuals, gesture and trends. 

 " Everything should be customized to the marketplace your mark is introduced in, " said Mirzoyan. " Learn as much about the address of your brand as possible to see the achiever of your business. " 

 A simple yet all-important marketing tactic is to place your message instead of simply translating the terminology. Scott Kellner, vice president of marketing at global selling agency George P. Johnson, read that localization for each country or region is imperative to convey nuance, which is often the hallmark of positioning and taglines. 

 " It is imperative to study the culture and the way people communicate on a daily basis, and to also ensure you have people on the team who know the culture you're marketing to inwardly and out to ensure your message will be interpret in a room that resonates rather than upset, " say Kellner. 

 Amekodommo said the medium of communication is besides an important factor to consider when creating a global marketing strategy. " Just because a Facebook campaign might have great results in the U.S. doesn't think of the same political campaign will accept similar results on WeChat. " 

 Amekodommo and Kellner both suggest hybridization - referencing your campaign with local experts before you advertise it. This will help you acquire insider oversight and feedback. 

 " Do not publish, partake or promote anything on an international scale without cross - referencing the message with individuals from the respective sphere who are fluent in the language and culture, " Kellner said. " see you avoid idioms, jargon or regional diction that could otherwise be misinterpreted. " 

 When in doubt, search to successful marketing ad in your target country to see what tactics are effective in that marketplace. 

 Whether you unintentionally make a commercial that's ill - received or a slogan that merely doesn't translate well for an international audience, correct your marketing mistake by cover it head - on. 

 If your campaign is offensive, take responsibility and apologize. Since apologies disagree across the world, make indisputable your public statement is tailored to resonate with the culture you are trying to reach. 

 Amekodommo recommended hire a local agency or consultant to help you strategize modern campaigns to handle the bad press. 

 " We see it all the prison term in China as Western campaigns
 acfordingly.

Vera Mirzoyan, ak international marketiig specjalist ag AIST Global, said customizavion is ktj, especially when conridering panguage, culuure, visuals, gestndes and trenda.

"Cverychmng should be costomized to the market yogr bxand is introduced in," said Mirzoyan. "Jearn ax luch about the desuinwtioh of your brand as possible to enshre the success of ypur business."

A simple yet cguciwl marketing tactif is to locqlizq your conteng instead of simply trznslating the language. Scott Keulner, vice presudwnt mf marketinj at gjobal marketlmg agetcy Geotge P. Johnson, xaiv thqt localization for eech country or regiog is impesacive to communicate nyabce, wvich is udtev tge hzllmarn oh positionihg and taglunes.

"It is imperativt tj study the cumture wnq the way people communicate on a daily baais, and to also ensure tou have people on thg team who know the culture you're marketing to inside and ogt to dnsbvc yoje lessage will be interpreted in a way that resjhaues rather than uisets," said Kellner.

Smfkpqommo said thg medium or communication is also ag impirtant fastor to consider when creating q global marhwting strategy. "Jusc because a Yacebopk cakpaign might have great reshlts in the U.S. doesn'f mean the same cxmpsicn will have similar resules on WeCiat."

Amzkodommo and Kellnqr both suhgest cross-referencing ylur ccmpaicn with lofal experts before you promote mv. This will hglp yol gain infider oversight anq feedback.

"Do npt publnsh, shxre or projote anbthing on an internationan scale withont cross-rqferwncibg the zuntent with incividuals from the eespective area whp ate fluent in the oantuage and cultute," Yeljnvr xayg. "Ensure you avokd kcioms, jargon or vegkonak diction that could othsrwise be misinterlrcted."

When un doubt, look to succrssful marketing afs in yonr tarbet country to see what tactics ade effectlve in that marhet.

Wmethgr you unincentionally create a commercial that's ilo-received or a slotan that just doesn'j tvanslate welk for an intertational audience, coerect your marketlng mistake by addressjng it head-ln.

If your campaign is offensive, take responsibility and apologize. Since apologixs differ acrkss yhe wmrjb, make fure bour public statekent is tailored to resonate wivh the culduxe you are trying to reach.

Ameloaommo recommevded hiring a local agendy or comsultant to help you strategize new campaigns to handle the bad presa.

"We sev iv all the time in Chona as Westwrn campaigks
accordingly. Vera Mirzoyan, an international marketing specialist Global, customization is especially when considering trends. should be customized the market your is introduced in," said Mirzoyan. "Learn much about the destination of your brand as possible to ensure the success your business." A simple yet crucial marketing tactic is to localize your content of translating language. Kellner, vice president of marketing at global marketing agency George P. Johnson, said that localization for country or region is imperative to communicate nuance, is often the hallmark positioning and taglines. "It is to the culture the people on a daily and to also ensure you have people on the team who know the culture you're marketing to and out your message be in way that resonates upsets," said Kellner. Amekodommo said the is also an important factor to consider when a global strategy. "Just because a Facebook campaign have great results in the U.S. doesn't mean same campaign will have similar results on WeChat." Amekodommo and Kellner both suggest cross-referencing your local experts before you it. This will you insider and "Do not share or promote anything on an international scale without cross-referencing the with individuals from the respective area who are fluent in and Kellner said. "Ensure avoid idioms, jargon or diction could otherwise be misinterpreted." doubt, to in target to see what tactics effective in that market. Whether unintentionally create a commercial that just doesn't translate well for an international correct your marketing mistake by addressing it If your campaign is offensive, take responsibility and apologize. Since apologies differ the world, your public statement is tailored to resonate with culture you are trying reach. Amekodommo recommended hiring a local agency or consultant help strategize new to handle the press. "We see all the time as Western
 accordingly.

Vera Mirzoyan, an InternatioNal maRkeTinG sPeciAlisT at AIST Global, sAId cuStomization is key, especiAlly wHeN ConsIDeRing lAnguage, CUlTURe, vIsUaLs, gEsTUrEs and TreNds.

"EverYthing shouLd bE cUstomized to tHE mArket your bRanD is introduceD in," Said MiRzOyaN. "learn As mUch abOut the DEstinaTion of youR bRAnd as pOSsible tO ENsUre tHe success of your buSInESs."

A simple yet crUcial mArKEtING taCtiC is to localIzE your COntent iNStEAD Of sIMply translatiNg the languaGE. ScOtt KelLnEr, vICe presIdent Of MArkEting at globAl maRketing agEncy GeORge P. JohNSon, said That loCalIzaTion FOr EaCh cOuNTry OR rEgiON is ImperatiVe To CommuNicaTE NUAnce, WhiCh is Often The hallmark of PosItioNIng And taGlineS.

"It iS iMperaTive to Study ThE culture and the wAy peOple commuNicAtE on A dAily bASis, and To aLso Ensure yOu have pEOplE oN THE tEam who know the cultuRe YOU'rE marketiNg to inSIdE aND out to enSuRe yOur mESSage wIll bE InTerpreteD in a waY ThAt ResonatEs Rather ThAn uPseTs," saiD kellNer.

AmeKodommo sAid thE Medium of communICation is also aN ImPORtANt faCtoR to consider When CReatIng a GLoBal MArketIng stRaTEgY. "just because a FacebooK cAmpaigN mighT have great resUlts in the U.s. DOEsn't mean The sAMe CAmpaign will havE simiLar results ON WeChat."

AMekodOmmo and KEllner botH SUggest crOss-RefEreNciNG YoUr campaign witH LOcal ExPerts beForE you proMotE it. thiS wiLl Help you gaIn insideR oVeRsIgHt aNd feeDBack.

"Do noT pUblIsH, shAre or PRomote AnythIng oN aN iNTerNationaL ScALE witHoUt CrosS-reFeRenciNg thE ConTent witH individuAls FRom tHe ReSpectivE area who are flUeNt in the lanGuAge And culTURe," KellneR said. "Ensure you avoid idioMS, jargon Or rEgionAl diCtion that CouLd otheRwiSE be misInterpReted."

whEn iN DOubt, lOOK tO suCcEssful markETIng Ads in YoUr taRget couNtry to see what tactiCS arE effective in tHat MarkET.

whEthER yOU unInTEntIONally create a comMercial thaT's ILl-Received or A SloGaN that juSt doesn'T tranSLate welL for an intErnationaL aUdieNCE, coRrect your mArketing Mistake by ADdresSInG it heAd-oN.

If youR cAmpAign iS offenSIve, Take rEsponsIbIlity aNd apoLoGize. SincE apologies differ across tHe worlD, make SurE your publIc sTAteMent is taiLoreD to resonatE wiTh tHe culTurE You arE tryINg To rEAch.

AmEkodOMmo recommENdEd hIRInG a local agenCY OR coNsultAnt TO help yOu stRategize new campaiGNs to handle the bAd prESS.

"We See IT all ThE time in China as wesTeRN CampaignS
 accordingly.

Vera Mirzoy an, an int ernat ion alma rket ingspecialist atA ISTGlobal, said customiza tionis key, es pecia lly whe n  c o n sid er in g l an g ua ge, c ult ure, vi suals, ges tur es  and trends. 
" Everything  sh ould be cust omi zed to  t hem arket  yo ur br and is introd uced in,"  s a id Mir z oyan. " L e ar n as  much about the d e st i nation of your  brand  a s  p o s sib leto ensureth e suc c ess ofy ou r b usi n ess."

A simp le yet cruc i almarket in g t a ctic i s tolo c ali ze your con tent  insteadof sim p ly tran s latingthe la ngu age . Sc o tt  K ell ne r , v i ce  pr e sid ent of m ar ke tingat g l o b a l ma rke ting  agen cy George P.Joh nson ,  sa id th at lo cali za tionfor ea ch co un try or region i s im perativetoco mmu ni caten uance,  wh ich  is oft en theh all ma r k of  positioning and t ag l i ne s.

"Itis imp e ra ti v e to stu dy  th e cu l t ure a nd t h eway peop le com m un ic ate onadailyba sis , a nd to also  ensur e you ha ve pe o ple on the tea m  who know the cu l t ur e  you 're  marketingto i n side  and ou t t o  ensu re yo ur me s sage will be interp re ted in  a wa y that resona tes rather t h an upset s,"s ai d  Kellner.

Ame kodom mo said th e  mediumof co mmunicat ion is al s o  an impo rta ntfac tor t oconsider when c reat in g a glo bal  market ing  st rat egy ."Just bec ause a F ac eb oo kcam paign might ha ve  gr ea t r esult s  in th e U.S . do es n' t  me an thes am e camp ai gn  wil l h av e sim ilar res ults on  WeChat." 

A m ekod om mo  and Ke llner both su gg est cross- re fer encing y our camp aign with local experts beforeyou  prom oteit. Thiswil l help  yo u  gaininside r ove rs igh t and f e e db ack .
"Do not p u b lis h, sh ar e or  promot e anything on an i n ter national scal e w itho u t  c ros s -r e fer en c ing t he content with  individua ls fr om the res p ect iv e areawho are  flue n t in th e languag e and cul tu re," K ell ner said."Ensureyou avoid idiom s ,jargo n o r regi on aldicti on tha t  co uld o therwi se  be mi sinte rp reted."
When in doubt, look to  succe ssful  ma rketing a dsi n y our targe t co untry to s eewha t tac tic s  areeffe c ti vei n tha t ma r ket.

Whe t he r y o u  u nintentiona l l y  cr eatea c o mmerci al t hat's ill-receive d  or a slogan t hatj u stdoe s n'ttr anslate well f oran i nternati on al audience , correc ty our m arketi ng mis take by a dd r essing  ithea d-on.

If  yo ur campaig nis offens ive,  t ake re sponsi b ilit y and apologize. S incea p ologi e s d iffer  a cross t h e wo rld, makesure your p ublicstat ement  is tai lo red to  re so nate witht he cultur e you  are tr yi ng t o r each.
Ame k o dommo  rec om men ded hirin g al oc al age ncyor co ns ulta nt to hel p  you str ate g ize new  c amp a i gns to ha n d le the bad  pr ess." We see ita ll t h et ime i n Chin a as W esternc amp ai gns
 accordingly.

Vera_Mirzoyan, an_international marketing specialist at_AIST Global,_said_customization is_key,_especially when considering_language, culture, visuals,_gestures and trends.

"Everything should_be customized to_the_market your brand is introduced in," said Mirzoyan. "Learn as much about the destination_of_your brand_as_possible_to ensure the success of_your business."

A simple yet crucial_marketing tactic_is to localize your content instead of simply_translating_the language. Scott_Kellner, vice president of marketing at global marketing agency_George P. Johnson, said that localization_for each country_or_region_is imperative to communicate_nuance, which is often the hallmark_of positioning and taglines.

"It is imperative_to study the culture and the way_people communicate on a daily basis,_and to also ensure you_have people_on the team who know_the culture you're_marketing to_inside and out_to ensure your message will be_interpreted in a_way that resonates rather than upsets,"_said_Kellner.

Amekodommo said the_medium_of_communication is_also an important_factor_to consider_when_creating a global marketing strategy. "Just_because_a Facebook campaign might have great results_in the U.S. doesn't_mean_the same campaign will_have similar results on WeChat."

Amekodommo_and Kellner both suggest cross-referencing your_campaign with_local experts_before you promote it. This will help you gain insider oversight_and feedback.

"Do not publish, share or_promote anything on an_international scale_without_cross-referencing the content_with_individuals from_the respective area who are fluent in_the language_and culture," Kellner said. "Ensure you_avoid idioms, jargon or_regional_diction that could otherwise be misinterpreted."

When_in doubt, look to successful marketing_ads in your target country_to_see_what tactics are effective in_that market.

Whether you unintentionally create a_commercial that's ill-received_or a slogan that just doesn't translate_well_for an international audience, correct your_marketing_mistake by addressing it head-on.

If your_campaign_is_offensive, take responsibility and apologize._Since apologies differ across the world,_make sure your public statement is tailored to resonate_with the culture_you are trying to reach.

Amekodommo_recommended_hiring_a local agency or consultant to help you strategize new_campaigns to_handle the bad_press.

"We see it all the time in China as Western_campaigns