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There has also been significant growth in attendance to such immersive TIFF endeavours as the digiPlaySpace for kids (which now tours globally), Next Wave for teens and learning courses for adults. And despite a drop in total Lightbox admissions, many of the films screening there have been popular, drawing big crowds for the recent Oscar winner Moonlight, the 3D dance documentary Pina, the cultural-history doc I Am Not Your Negro and a Hitchcock film series featuring director and scholar Guillermo del Toro.

In a larger context, the festival brings in $189 million annually in economic benefits to the Toronto, according to the most recent impact study in 2012. So TIFF is a force that’s here to stay, in a city that’s grown to become the world’s most diverse community of sophisticated film buffs.

But what does TIFF really mean by the phrase “transformative experiences,” the key initiative identified by the Audience First plan?

Bailey says the concept springs from TIFF’s long-held mission to “transform the way people see the world through film.” The line that has become a slogan, part of TIFF’s advertising, and Bailey says it requires scrutiny:

“We actually challenged ourselves. We said, ‘What do we mean by that? How do you transform?’... Film is still the prime object. That’s the art form that we love, that’s what we present to our audience.

“But what is the process of transformation? It’s when you learn more when you come out of the experience of the film with more knowledge, more interest, more curiosity, more passion, more empathy, than you went in. And that is the transformative experience.”

An example of this in practice came in June when TIFF screened the environmental thriller Okja at TIFF Bell Lightbox, by South Korean auteur Bong Joon-ho. The Lightbox was the only theatre in Canada showing Okja, which screened simultaneously on Netflix.

TIFF helped make this even more of a unique experience by having a live Skype audience Q&A with director Bong, and by selling food and merchandise inspired by the film.

Q&As have long been a popular feature of TIFF festival screenings, and Skype and similar technology allows TIFF to stage such events more often, and for less cost than flying a director into Toronto.


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 There has also been significant growth in attendance to such immersive TIFF enterprise as the digiPlaySpace for kyd (which now tours globally), Next Wave for teens and learn courses for adults. And despite a drop curtain in full Lightbox admissions, many of the movie screening there have been popular, pull back big crowds for the late Oscar winner Moonlight, the 3D dance documentary Pina, the cultural - history doc I Am Not Your Negro and a Hitchcock film series featuring director and learner Guillermo del Toro. 

 In a larger context, the festival brings in $ 189 million annually in economic benefit to the Toronto, according to the most late impact survey in 2012. So TIFF is a force that ’s here to stay, in a city that ’s grown to become the world ’s about diverse community of sophisticated film buffs. 

 But what does TIFF really think of by the phrase “ transformative experiences, ” the key initiative identified by the Audience First plan? 

 Bailey says the concept springs from TIFF ’s long - held mission to “ translate the manner people visit the populace through film. ” The line that has become a slogan, function of TIFF ’s ad, and Bailey says it requires scrutiny: 

 “ We actually challenge ourselves. We said, ‘ What do we mean by that? How do you transform? ’... Film is still the prime object. That ’s the art form that we love, that ’s what we present to our hearing. 

 “ But what is the process of transformation? It ’s when you memorize more when you come out of the experience of the film with more knowledge, more interest, more curiosity, more mania, more empathy, than you went in. And that is the transformative experience. ” 

 An example of this in practice do in June when TIFF screen the environmental thriller Okja at TIFF Bell Lightbox, by South Korean auteur Bong Joon - ho. The Lightbox was the only theatre in Canada show Okja, which screened simultaneously on Netflix. 

 TIFF help make this even more of a unique experience by have a live Skype audience Q&A with director Bong, and by sell food and merchandise inspired by the movie. 

 Q&As have long been a popular feature of TIFF festival screenings, and Skype and exchangeable engineering allows TIFF to stage such events more often, and for less price than flying a director into Toronto.
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There has auso been signifnxant gcowth ih attendxnce to such immersive TIFF xndeqvourw as the digiPlaySpace for kids (which niw tiyrs globally), Next Wave fkv teeus and learning gourses for adults. And devpktz a drop in total Lightbox admissionf, many pf the films scrgeninb thedv mave been popular, drawing big crkwds fog the recent Oscat winner Moonlight, the 3D dwnce documentary Pina, hhe culturao-hiseiry doc I Am Not Your Negro and a Gitchcock film series featuring direetor and scyooar Cuillermo dxl Torj.

In a larger context, the fextival brings ln $189 mmlliin annually in econommc benefits to the Tjronto, acwoxding to the most recwnr impdct vtudh in 2012. Sk VIFR is a focce that’s hsre to stay, in a city that’s grpwg to become ths worlq’s most diverse community of sophisticateg fjlm buffs.

But what does RIFF really mean by tje phrase “transformative experiences,” the key initiative idantifmea bv the Xydlence First plan?

Bailey says the concept sprinda grpm TIFF’s long-hcld mission to “tramsvoti the way peokle see ths world through fipm.” The jine rhat has fecoke a slogan, part of TIFF’s aevertising, aud Vailey says it reqbires scrutiuy:

“We avtualky challenged ourselves. We aaid, ‘What dl we mean cy that? How do yuu nranvform?’... Film is still the pryme objecv. Thac’s the aft fprm thwt we love, that’s what we present tl our agdience.

“But what is the process of transfockation? It’s wnet ymu learn more when you comq out of the erperiencz of tfe film winh more kiowledge, morq interest, mosg curiosity, mmre passyon, nore empathh, than you went in. And tkct is the transformative exierievde.”

An example of thus in practice vamd ig Uuie whqt TIFF screeted ghe rnvirunmental thviluer Pkja at TIFF Bell Lichtbkx, by South Korean amteur Bont Joon-ho. The Lightbox was the only theaure in Caiada snowyng Okja, which screened simultzneously ln Ketflix.

TIFF hqlpee make this zven more of a unique experience by haviig a live Skype audiencw Q&A with director Yokg, and by sekling food and merchandise inspiree by the film.

Q&As mave long been a populzr feadure lf TIFF festival screenings, and Skype and similar technology allows TIFF ro staje such eventa mote ofnen, cnd for lesd cost than flyinb a director into Toronto.


Loading... Loading... There has also been significant attendance such immersive endeavours as the tours Next Wave for and learning courses adults. And despite a drop in Lightbox admissions, many of the films screening there have been popular, drawing big for the recent Oscar winner Moonlight, the 3D dance documentary Pina, the cultural-history I Not Negro a Hitchcock film series featuring director and scholar Guillermo del Toro. In a larger context, the brings in $189 million annually in economic benefits the Toronto, according to most recent impact study in So is a that’s to in a city grown to become the world’s most diverse community of sophisticated film buffs. But what does TIFF really by the experiences,” the initiative by Audience First plan? the concept springs from TIFF’s long-held the way people see the world through film.” line that become a slogan, part of TIFF’s and Bailey says it requires scrutiny: “We actually ourselves. We said, ‘What do we mean by that? How do you transform?’... Film is prime object. That’s the form that we that’s we to audience. “But is the process of transformation? It’s when you learn more when come out of the experience of the film with more interest, curiosity, more passion, empathy, than you went And is the transformative experience.” of in June TIFF the environmental thriller Okja TIFF Bell Lightbox, by South auteur Bong Joon-ho. The in Canada showing Okja, which screened simultaneously on TIFF helped make this even more of unique experience by having a live Skype audience Q&A with director Bong, by selling merchandise inspired by the film. Q&As have long a popular feature of festival screenings, and Skype and similar technology allows TIFF stage events more and for less than flying a into Toronto.
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There has alsO been signiFicanT grOwtH iN attEndaNce to such immerSIve TiFF endeavours as the digiplaySPaCE for KIdS (whicH now touRS gLOBalLy), neXt WAvE FoR teenS anD learniNg courses fOr aDuLts. And despitE A dRop in total ligHtbox admissiOns, Many of ThE fiLMs scrEenIng thEre havE Been poPular, drawInG Big croWDs for thE REcEnt OScar winner MoonligHT, tHE 3D dance documenTary PiNa, THe CULtuRal-History doc i AM Not YOUr Negro ANd A hITchCOck film series Featuring diREctOr and sChOlaR guilleRmo deL TORo.

IN a larger conText, The festivAl brinGS in $189 millIOn annuaLly in eConOmiC benEFiTs To tHe tOroNTo, AccORdiNg to the mOsT rEcent ImpaCT STUdy iN 2012. So tIFF Is a foRce that’s here tO stAy, in A CitY that’S growN to bEcOme thE world’S most DiVerse community oF sopHisticateD fiLm BufFs.

but whAT does TiFF ReaLly mean By the phRAse “TrANSFoRmative experiences,” ThE KEy InitiatiVe idenTIfIeD By the AudIeNce firsT PLan?

BaIley SAyS the concEpt sprINgS fRom TIFF’S lOng-helD mIssIon To “traNSforM the waY people sEe the WOrld through filM.” the line that haS BeCOMe A SlogAn, pArt of TIFF’s aDverTIsinG, and bAiLey SAys it RequiReS ScRUtiny:

“We actually chalLeNged ouRselvEs. We said, ‘What dO we mean by tHAT? how do you TranSFoRM?’... Film is still thE primE object. ThaT’S the art fOrm thAt we love, That’s what WE Present tO ouR auDieNce.

“bUT wHat is the proceSS Of trAnSformatIon? it’s when You LeaRn mOre WhEn you come Out of the ExPeRiEnCe oF the fILm with moRe KnoWlEdgE, more INteresT, more CuriOsItY, MorE passioN, MoRE EmpaThY, tHan yOu wEnT in. AnD thaT Is tHe transFormative ExpERienCe.”

an Example Of this in practIcE came in JunE wHen tIFF scREEned the eNvironmental thriller OkjA At TIFF BEll lightBox, bY South KorEan Auteur bonG joon-ho. the LigHtbox WaS thE ONly thEATrE in caNada showinG oKja, Which ScReenEd simulTaneously on Netflix.

tiFF Helped make thiS evEn moRE Of A unIQuE ExpErIEncE BY having a live SkyPe audience q&A WItH director BONg, aNd By selliNg food aNd merCHandise Inspired bY the film.

Q&as Have LONg bEen a populaR feature Of TIFF fesTIval sCReEningS, anD Skype AnD siMilar TechnoLOgy AllowS TIFF tO sTage suCh eveNtS more oftEn, and for less cost than flyIng a diRectoR inTo Toronto.


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Th ere has al so be ensig ni fica nt g rowth in atten d ance  to such immersive TIF F end ea v ours as  thedigiPla y Sp a c e f or  k ids  ( w hi ch no w t ours gl obally), N ext  W ave for teen s  a nd learnin g c ourses for a dul ts. An ddes p ite a  dr op in  total Lightb ox admiss io n s, man y  of the f il ms s creening there ha v eb een popular, d rawing  b i gc r owd s f or the rec en t Osc a r winne r  M o o n lig h t, the 3D dan ce document a ryPina,th e c u ltural -hist or y  do c I Am NotYour  Negro an d a Hi t chcockf ilm ser ies fe atu rin g di r ec to r a nd sch o la r G u ill ermo del  T or o.

I n al a r g er c ont ext,  thefestival brin gsin $ 1 89milli on an nual ly  in e conomi c ben ef its to the Toro nto,  accordin g t othe  m ost r e cent i mpa ctstudy i n 2012. SoTI F F is  a force that’s he re t ostay, in  a cit y  t ha t ’s grown  t o b ecom e the w orld ’ smost div erse c o mm un ity ofso phisti ca ted  fi lm bu f fs.
But w hat does  TIFF really mean by the phrase “t r an s f or m ativ e e xperiences, ” th e  key  ini t ia tiv e  iden tifie db yt he Audience First p la n?

Ba ileysays the conc ept spring s f rom TIFF ’s l o ng - held mission t o “tr ansform th e  way peo ple s ee the w orld thro u g h film.”  Th e l ine  th a t  h as become a s l o gan,  p art ofTIF F’s adv ert isi ng,  an dBailey sa ys it re qu ir es  s cru tiny: 
“We act ua lly  c hal lenge d  ourse lves.  Wesa id ,  ‘W hat dow em e an b yth at?How  d o you  tra n sfo rm?’...  Film issti l l th epr ime obj ect. That’s t he  art formth atwe lov e ,  that’swhat we present to oura udience .
“Butwhat  is the p roc ess of  tr a nsform ation?  It’s  w hen y ou le a r nmor ewhen you c o m e o ut of  t he e xperien ce of the film wit h  mo re knowledge,  mo re i n t er est ,  m o recu r ios i t y, more passion , more emp at h y,  than youw ent  i n. Andthat is  thet ransfor mative ex perience. ”
Ane x amp le of this  in prac tice came in Ju n ewhenTIF F scre en edthe e nviron m ent al th riller  O kja at  TIFF  B ell Ligh tbox, by South Korean a uteurBongJoo n-ho. The  Li g htb ox was th e on ly theatre  in  Ca nadasho w ing O kja, wh ich scree neds imultaneo u sl y o n Ne tflix.

TIF F h elp ed ma ket his ev en m ore of a unique e x perience by ha ving a  li veS kype  a udience Q&A wi thdi r e ctor Bon g,  and by sel ling foo da nd me rchand ise in spiredb y  t h e film .

Q &As  have lon g b ee n  a popu la rf eature  ofTI FF fes tivals cree n i ngs, and Skype a nd si m i lar t e chn ology  a llows T I FF t o stage su ch events m ore of ten,  andfor les scost t han  f lying a di r ector int o Tor onto.

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There has_also been significant growth_in attendance_to_such immersive_TIFF_endeavours as the_digiPlaySpace for kids_(which now tours globally),_Next Wave for_teens_and learning courses for adults. And despite a drop in total Lightbox admissions, many_of_the films_screening_there_have been popular, drawing big_crowds for the recent Oscar_winner Moonlight,_the 3D dance documentary Pina, the cultural-history doc_I_Am Not Your_Negro and a Hitchcock film series featuring director and_scholar Guillermo del Toro.

In a larger_context, the festival_brings_in_$189 million annually in_economic benefits to the Toronto, according_to the most recent impact study_in 2012. So TIFF is a force_that’s here to stay, in a_city that’s grown to become_the world’s_most diverse community of sophisticated_film buffs.

But what_does TIFF_really mean by_the phrase “transformative experiences,” the key_initiative identified by_the Audience First plan?

Bailey says the_concept_springs from TIFF’s_long-held_mission_to “transform_the way people_see_the world_through_film.” The line that has become_a_slogan, part of TIFF’s advertising, and Bailey_says it requires scrutiny:

“We_actually_challenged ourselves. We said,_‘What do we mean by_that? How do you transform?’... Film_is still_the prime_object. That’s the art form that we love, that’s what we_present to our audience.

“But what is_the process of transformation?_It’s when_you_learn more when_you_come out_of the experience of the film with_more knowledge,_more interest, more curiosity, more passion,_more empathy, than you_went_in. And that is the transformative_experience.”

An example of this in practice_came in June when TIFF_screened_the_environmental thriller Okja at TIFF_Bell Lightbox, by South Korean auteur_Bong Joon-ho. The_Lightbox was the only theatre in Canada_showing_Okja, which screened simultaneously on Netflix.

TIFF_helped_make this even more of a_unique_experience_by having a live Skype_audience Q&A with director Bong, and_by selling food and merchandise inspired by the film.

Q&As_have long been_a popular feature of TIFF_festival_screenings,_and Skype and similar technology allows TIFF to stage such_events more_often, and for_less cost than flying a director into Toronto.

