 said Todd Regan, founder and chief executive of MiceChat.com, a blog that follows Disney parks news. “With big risks come big rewards. But that was a huge failure.”

As Luigi’s Flying Tires demonstrates, there is no guarantee that new attractions will be as popular as instant classics like Pirates of the Caribbean or the Haunted Mansion.

Despite huge investments made by the nation’s $55-billion theme parks industry on focus groups, surveys and engineering studies, new attractions can still turn out to be flops, forcing park executives to spend even more for replacements.

“Nobody wants to spend that kind of money and find out it’s a failure,” said Edward Marks, chief executive of the Producers Group, a Glendale theme park design and construction firm. The company helped build Jurassic Park Rapids Adventure and Revenge of the Mummy at Universal Studios Singapore.


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Other examples of theme park flops include Disney’s Light Magic, a nighttime parade that guests could see only if they stood at particular spots along the route. It closed in September 1997, only five months after it launched.

Superstar Limo, a ride at Disney California Adventure that chauffeured riders past caricatures of past-their-prime celebrities such as Cher and Whoopi Goldberg, closed in January 2002, less than a year after its debut.

Rocket Rods, a ride that moved parkgoers around Disneyland, lasted a little more than two years before it closed in September 2000, because of maintenance and technical problems.


For larger players, such as Disney or Universal Studios, the process of building a new attraction begins with the purchase of a popular intellectual property, such as “Star Wars,” “Harry Potter” or Marvel Comics. The pantheon of “Star Wars” characters came along when Walt Disney acquired Lucasfilm from George Lucas in a 2012 deal worth more than $4 billion.

Attraction designers say a meeting with theme park executives often sounds like the pitches that screenwriters make to movie studio executives to get a feature film made.

Often ride designers will promise that a proposed attraction will combine the best features of two or more popular existing rides.

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But innovative ride ideas that don’t resemble previous attractions are the biggest
said Todd Regan, founder and chief executive of MiceChat.com, a blog that follow Disney ballpark news. “ With big risks issue forth big rewards. But that was a huge bankruptcy. ” 

 As Luigi ’s Flying Tires demonstrates, there is no guarantee that new attraction will be as popular as clamant classics like Pirates of the Caribbean or the Haunted Mansion. 

 Despite huge investment make by the nation ’s $ 55 - billion theme parks diligence on focus groups, surveys and technology studies, new attractions can still turn out to be floating-point operation, forcing park executives to spend even more for replacements. 

 “ Nobody wants to spend that kind of money and determine out it ’s a failure, ” said Edward Marks, chief executive of the Producers Group, a Glendale theme park invention and construction firm. The company helped build Jurassic Park Rapids Adventure and Revenge of the Mummy at Universal Studios Singapore. 


 SIGN UP for the free In the Loop theme parks newsletter > > 

 Other examples of theme ballpark flops include Disney ’s Light Magic, a nighttime parade that node could visualize only if they stood at particular spot along the route. It closed in September 1997, only five months after it launch. 

 Superstar Limo, a ride at Disney California Adventure that chauffeured riders past caricatures of past - their - prime fame such as Cher and Whoopi Goldberg, closed in January 2002, less than a year after its debut. 

 Rocket Rods, a ride that move parkgoers around Disneyland, lasted a small more than two years before it closed in September 2000, because of maintenance and technical problems. 


 For larger player, such as Disney or Universal Studios, the process of building a new attraction begins with the purchase of a popular intellectual place, such as “ Star Wars, ” “ Harry Potter ” or Marvel Comics. The pantheon of “ Star Wars ” characters came along when Walt Disney acquired Lucasfilm from George Lucas in a 2012 deal worth more than $ 4 billion. 

 drawing card designers say a meeting with theme ballpark executives much sounds like the pitches that screenwriters make to movie studio executive to get a feature of speech film made. 

 Often ride interior designer will promise that a proposed attraction will unite the best features of two or more popular existing rides. 

 Interested in the floor shaping California? Sign up for the free Essential California newsletter > > 


 But innovative ride ideas that do n’t resemble previous attraction are the big
 sald Todd Regan, founder ana chief executirw of MmceChat.dom, a blug that follows Disney parks nwws. “Wuth big risks come big rewards. Hut that was q huge failure.”

As Lmngi’s Rpyiny Vires demonstrajes, there is no guarantee dhxt new attractions will be as popular as insyajt classics lihe Pprwtes of the Caribbean or the Haunted Mznsion.

Dtspite huge investkents made by the nation’s $55-hilllon theme parks infustry on ficus troups, survehs and engpueering stusies, new attractions can still gurn put to be dlips, xorcing parj exebutives to spcmd evet more gor replacemenbs.

“Nobmdy wants to spend that nind of money and sind out ht’a a failure,” said Wdqard Karkv, chkwf dxeduvivs of tje 'roducers Gdoup, a Gleneale theme park desogg and construcfion fyri. The company helped build Jurassic Parn Rzpids Adventure and Revwnge of the Mummy at Oniversal Ftudios Singapore.


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Other examples of theme park flops insmuce Disney’s Light Magic, a nibhhtoie parade thaj guests ckuld see only if tjey stojd at particulwr slots along the route. It clowed in Septeiver 1997, only five monchs after it laumched.

Xuperstar Limo, a ride ac Disnsy Californla Adventhfe that chauffeufed rhders past caricatures of [ast-their-'rime celebrktiex such as Cher ajd Whoopi Goldberg, closef in Lanuasy 2002, less tjan a year after its debut.

Rockev Rods, a ride tvat moved pcrkgoevs around Disnerland, lasted a little more than two jears befmre it closqd in Septembat 2000, because of maintenwnce and technizxl problems.


For larger players, sucy as Disney or Uniyersau Studios, the pricews of building s ndw wtnrartion tegins with dhe ourznase uf a pokblav ivtelkectual property, sucv as “Star Wars,” “Harry Pptber” or Matvel Comiss. The panthepn of “Star Wars” chwractxrs caoe alpng when Walt Disney acquired Luczsfilm frlm Neorge Lucas yn a 2012 deal worth more than $4 billion.

Attraction designers say a meeting wijh theme park executirex often souids lihe the pidches that screenwrirers make to movit studio executives to fet a xeatuge film made.

Often ride designers will promise that a proposed attraction qill combine the bsst geatuges pf two or lure popular exisning rides.

Interested in the stormes shapinc Ealifornia? Sign up for the frre Essential Cauifornia newsletter >>


But jnnovatife ride ideas that don’t resemblr previous attractions ave the bitgest
said Todd Regan, founder and chief executive a that follows parks news. “With But was a huge As Luigi’s Flying demonstrates, there is no guarantee that attractions will be as popular as instant classics like Pirates of the Caribbean the Haunted Mansion. Despite huge investments made by the nation’s $55-billion theme parks on groups, and studies, new attractions can still turn out to be flops, forcing park executives to spend even for replacements. “Nobody wants to spend that kind money and find out a failure,” said Edward Marks, executive the Producers a theme design and construction The company helped build Jurassic Park Rapids Adventure and Revenge of the Mummy at Universal Studios Singapore. UP for In the theme newsletter Other examples of flops include Disney’s Light Magic, a guests could see only if they stood at spots along route. It closed in September 1997, five months after it launched. Superstar Limo, a at Disney California Adventure that chauffeured riders past caricatures of past-their-prime celebrities such as Cher Goldberg, closed in January less than a after debut. Rods, ride that parkgoers around Disneyland, lasted a little more than two years before closed in September 2000, because of maintenance and technical problems. players, as Disney or Studios, the process of a attraction begins with the a intellectual “Star “Harry or Marvel Comics. The of “Star Wars” characters came when Walt Disney acquired a 2012 deal worth more than $4 billion. designers say a meeting with theme park often sounds like the pitches that screenwriters make to movie studio executives get a made. Often ride designers will promise that a attraction will combine the features of two or more popular existing rides. Interested the shaping California? up for the Essential California newsletter But innovative ride don’t resemble attractions the
 said Todd Regan, founder and chIef executiVe of MIcechaT.cOm, a bLog tHat follows DisnEY parKs news. “With big risks come Big reWaRDs. BuT ThAt was A huge faILuRE.”

as LUiGi’S FlYiNG TIres dEmoNstrateS, there is no GuaRaNtee that new aTTrActions wilL be As popular as iNstAnt claSsIcs LIke PiRatEs of tHe CariBBean or The HaunteD MANsion.

DESpite huGE InVestMents made by the natIOn’S $55-Billion theme paRks indUsTRy ON FocUs gRoups, surveYs And enGIneerinG StUDIEs, nEW attractions cAn still turn OUt tO be floPs, ForCIng parK execUtIVes To spend even More For replacEments.

“nObody waNTs to speNd that KinD of MoneY AnD fInd OuT It’s A FaIluRE,” saId Edward maRkS, chieF exeCUTIVe of The prodUcers group, a GlendalE thEme pARk dEsign And coNstrUcTion fIrm. The CompaNy Helped build JuraSsic park RapidS AdVeNtuRe And ReVEnge of The mumMy at UniVersal STUdiOs sINGaPore.


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OthEr ExaMpleS OF themE parK FlOps incluDe DisnEY’s liGht MagiC, a NighttImE paRadE that GUestS could See only iF they STood at particulAR spots along thE RoUTE. IT ClosEd iN September 1997, oNly fIVe moNths AFtEr iT LauncHed.

SuPeRStAR Limo, a ride at Disney CAlIforniA AdveNture that chauFfeured ridERS Past cariCatuREs OF past-their-primE celeBrities sucH As Cher anD WhooPi GoldbeRg, closed iN jAnuary 2002, leSs tHan A yeAr aFTEr Its debut.

RockeT rOds, a RiDe that mOveD parkgoErs AroUnd disNeYland, lastEd a littlE mOrE tHaN twO yearS Before it ClOseD iN SePtembER 2000, becauSe of mAintEnAnCE anD techniCAl PRObleMs.


foR larGer PlAyers, Such AS DiSney or UNiversal STudIOs, thE pRoCess of bUilding a new atTrAction begiNs WitH the puRCHase of a pOpular intellectual propeRTy, such aS “StAr WarS,” “HarRy Potter” oR MaRvel CoMicS. the panTheon oF “Star waRs” cHARacteRS CaMe aLoNg when Walt dISneY acquIrEd LuCasfilm From George Lucas in a 2012 DEal Worth more than $4 BilLion.

aTTrActIOn DEsiGnERs sAY A meeting with theMe park execUtIVeS often sounDS liKe The pitcHes that ScreeNWriters Make to movIe studio eXeCutiVES to Get a featurE film madE.

Often ridE DesigNErS will ProMise thAt A prOposeD attraCTioN will CombinE tHe best FeatuReS of two or More popular existing rideS.

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But iNnovATive ride iDEaS thAT DoN’t resemble pREVIouS attrActIOns are The bIggest
 said Todd Regan, founderand chiefexecu tiv e o fMice Chat .com, a blog t h at f ollows Disney parks ne ws. “ Wi t h bi g  r iskscome bi g  r e w ard s.  B utth a twas a  hu ge fail ure.”

AsLui gi ’s Flying Ti r es  demonstra tes , there is n o g uarant ee  th a t new  at tract ions w i ll beas popula ra s inst a nt clas s i cs  lik e Pirates of theC ar i bbean or the H aunted  M a ns i o n.
De spite huge  i nvest m ents ma d eb y the nation’s $55- billion the m e p arks i nd ust r y on f ocusgr o ups , surveys a nd e ngineerin g stud i es, new attract ions c ansti ll t u rn  o utto bef lo ps, for cing par kex ecuti vest o s pend  ev en m ore f or replacemen ts. 

“N o bod y wan ts to  spe nd  that  kindof mo ne y and find outit’s  a failur e,”  s aid  E dward Marks,  ch ief  execut ive oft hePr o d u ce rs Group, a Glenda le t he me parkdesign an dc onstruct io n f irm. T he co mpan y  h elped bu ild Ju r as si c ParkRa pids A dv ent ure  andR even ge ofthe Mumm y atU niversal Studi o s Singapore.
S I G NU P fo r t he free IntheL oopthem e  p ark s  news lette r> >Other examples of t he me par k flo ps include Di sney’s Lig h t Magic, a  nig h tt i me parade that  gues ts could s e e only i f the y stoodat partic u l ar spots  al ong  th e r o u te . It closed i n Sept em ber 199 7,only fi vemon ths  af te r it laun ched.

S up er st ar  Li mo, a ride atDi sne yCal iforn i a Adve nture  tha tch a uff eured r i de r s  pas tca rica tur es  of p ast- t hei r-prime  celebrit ies such  a sCher an d Whoopi Gold be rg, closed  i n J anuary 2 002, les s than a year after its debut.
Ro cketRods , a ridetha t move d p a rkgoer s arou nd Di sn eyl a n d, la s t ed  ali ttle moret h antwo y ea rs b efore i t closed in Septem b er2000, because  of  mai n t en anc e  a n d t ec h nic a l  problems.


Fo r larger p la y er s, such as Dis ne y or Un iversal  Stud i os, the  processof buildi ng  a n e w  at traction b egins wi th the pu r chase of  a po pul ar int el lec tualproper t y,suchas “St ar  Wars, ” “Ha rr y Potter ” or Marvel Comics. The  panth eon o f “ Star Wars ” c h ara cters cam e al ong when W alt  Di sneyacq u iredLuca s fi lmf rom G eorg e  Lucas in a201 2 de al worth mo r e tha n $4bil l ion.
Attr action designerss ay a meeting w itht h eme  pa r k ex ec utives often s oun ds l ike thepi tches thatscreenwr it e rs ma ke tomoviestudioe x ec u tivesto g eta feature  fi lm made.
Of te n  ridedesi gn ers wi ll pro m iset h at a proposed at tract i o n wil l  co mbine  t he best feat ures of tw o or more p opular  exi sting  rides. 
Intere ste din the sto r ies shapi ng Ca liforni a?  Sig n u p forthef r ee Es sent ia l C alifornia n ew s le tt e r > >

But i nn ovat ive ridei deas tha t d o n’t res em ble p reviou s  a t t ractions a rethe b i g gest
 said_Todd Regan,_founder and chief executive_of MiceChat.com,_a_blog that_follows_Disney parks news._“With big risks_come big rewards. But_that was a_huge_failure.”

As Luigi’s Flying Tires demonstrates, there is no guarantee that new attractions will be_as_popular as_instant_classics_like Pirates of the Caribbean_or the Haunted Mansion.

Despite huge_investments made_by the nation’s $55-billion theme parks industry on_focus_groups, surveys and_engineering studies, new attractions can still turn out to_be flops, forcing park executives to_spend even more_for_replacements.

“Nobody_wants to spend that_kind of money and find out_it’s a failure,” said Edward Marks,_chief executive of the Producers Group, a_Glendale theme park design and construction_firm. The company helped build_Jurassic Park_Rapids Adventure and Revenge of_the Mummy at_Universal Studios_Singapore.


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Other_examples of theme park flops include_Disney’s_Light Magic, a_nighttime_parade_that guests_could see only_if_they stood_at_particular spots along the route. It_closed_in September 1997, only five months after_it launched.

Superstar Limo, a_ride_at Disney California Adventure_that chauffeured riders past caricatures_of past-their-prime celebrities such as Cher_and Whoopi_Goldberg, closed_in January 2002, less than a year after its debut.

Rocket Rods,_a ride that moved parkgoers around_Disneyland, lasted a little_more than_two_years before it_closed_in September_2000, because of maintenance and technical problems.


For_larger players,_such as Disney or Universal Studios,_the process of building_a_new attraction begins with the purchase_of a popular intellectual property, such_as “Star Wars,” “Harry Potter”_or_Marvel_Comics. The pantheon of “Star_Wars” characters came along when Walt_Disney acquired Lucasfilm_from George Lucas in a 2012 deal_worth_more than $4 billion.

Attraction designers say_a_meeting with theme park executives often_sounds_like_the pitches that screenwriters make_to movie studio executives to get_a feature film made.

Often ride designers will promise that_a proposed attraction_will combine the best features_of_two_or more popular existing rides.

Interested in the stories shaping California?_Sign up_for the free_Essential California newsletter >>


But innovative ride ideas that don’t resemble_previous attractions are the biggest