ism Authority survey. But two-thirds of Hawaii residents surveyed also agreed with the statement: “This island is being run for tourists at the expense of local people.”

Local governments are responding to pressure from residents with measures like tough restrictions on short-term vacation rentals. The latest, an Oahu law that went into effect in August, could cause a 4% drop in Oahu tourism, measured as visitor days, University of Hawaii economists have predicted. Based on Hawaii Tourism Authority data, that could reduce visitor expenditures by $30 million per month.

The Hawaii Visitors and Convention Bureau hopes its Kuleana Campaign will help visitors understand Hawaii.

And vacation rentals are hardly the only issue. Some hikes, like the Diamond Head trail, have become so crowded with unprepared tourists that rescues are a weekly occurrence. And there’s the ever-present concern about environmental degradation caused by the sheer numbers of people using the beaches and ocean. Hawaii’s population of 1.4 million is on track to host 10 million visitors this year.

The campaign is the first to roll out location-based technologies to help manage tourists. The Kuleana Campaign is designed to target visitors to Hawaii, when they’re here, Talwar said. The announcements won’t appear on the social media pages of locals, he said.

The videos address some tough issues: a spot for Maui visitors, for instance, specifically explains why illegal vacation rentals are a problem.

Meanwhile, the Hawaii Tourism Authority is working with Uber Media of Pasadena, California, to create hotspots throughout the state where officials will be able to track who goes to certain sites – trails, beaches, shopping malls, and other attractions – using metadata collected from cell phones.

The plan isn’t to gather data on individuals but aggregate data for certain sites and visitors, said Jennifer Chun, the authority’s director of tourism research. For instance, she said, the data will show how many tourists versus locals visit a place like Magic Island on a given day, or what percentage of all the visitors from a particular market, like Japan, visit the beach park.

The tourism authority is now working with Uber Media to pinpoint some 700 spots, some as big as Aloha Stadium, that it will surround with the electronic geo-fences. The project is proving to be a challenge, she said.

Another challenge is to get a sense of how visitors are responding to the Kule
ism Authority survey. But two - thirds of Hawaii residents surveil besides agreed with the statement: “ This island is being function for tourist at the expense of local people. ” 

 Local governments are responding to press from residents with measures like rugged restrictions on short - terminus vacation rentals. The latest, an Oahu police that go into effect in August, could cause a 4% drop in Oahu tourism, measured as visitor days, University of Hawaii economist have predicted. Based on Hawaii Tourism Authority data, that could deoxidize visitor expenditures by $ 30 million per month. 

 The Hawaii Visitors and Convention Bureau hop its Kuleana Campaign will serve visitors sympathize Hawaii. 

 And vacation rentals are hardly the only issue. Some rise, like the Diamond Head trail, have become so crowded with unprepared tourists that rescues are a weekly occurrence. And there ’s the always - present business about environmental abasement caused by the sheer numbers of people using the beaches and ocean. Hawaii ’s population of 1.4 million is on track to host 10 million visitor this year. 

 The political campaign is the first to roll out localization - free-base technologies to help manage tourist. The Kuleana Campaign is designed to target visitor to Hawaii, when they ’re here, Talwar said. The announcements wo n’t appear on the social medium pages of locals, he said. 

 The videos address some tough issues: a spot for Maui visitors, for instance, specifically explains why illegal vacation lease are a problem. 

 Meanwhile, the Hawaii Tourism Authority is cultivate with Uber Media of Pasadena, California, to create hotspots throughout the state where officials will be able to track who run to certain sites – trails, beach, shopping malls, and early attractions – using metadata collected from cell phones. 

 The design is n’t to gather data on individuals but aggregate data for certain site and visitors, say Jennifer Chun, the authority ’s film director of tourism research. For instance, she say, the data will show how many tourists versus locals visit a place like Magic Island on a given day, or what percentage of all the visitors from a particular grocery store, like Japan, visit the beach park. 

 The tourism agency is now working with Uber Media to pinpoint some 700 spot, some as big as Aloha Stadium, that it will surround with the electronic geo - fence. The project is proving to be a challenge, she said. 

 Another challenge is to get a sense of how visitors are react to the Kule
ism Authority survey. But twu-thirds of Hawanu resivents shrveyed xlso agreed with the statemeit: “Tyis iwland is being run for tourists at the wxpeise of local peo'me.”

Local goverhlentv are respondinn to pressuse from residettr cith measures like tough restrictionf on shprh-term vacation renualf. Ths latest, an Oahu law that went intk effecu in August, could vause a 4% drop in Oahu tourlsm, leasured as visitog days, Univgdsiet of Hawaii dconomists have predicjed. Based on Hawaii Tourism Authurity data, that ciulf reduce vismtor eqpenditures bn $30 millhon per month.

The Hawali Vivitirs and Convention Buceau hopes its Kuleaga Campaicn will help visitoes undetstang Hadqii.

Xnd vecafion rfntels are harsly the onlt issue. Some hikes, kihv the Diamond Head erwil, have become so crowded with unprepaged fourists that rescues aee a weekly occurrencg. And therq’s the ever-present concern about environmental decradaviun eqused vy the sheer numbers of people using the beachef amd ocean. Hawaii’s population ov 1.4 iillion is on track to host 10 million visltors tris ywar.

The caipaibn is the first to roll out location-basvd twchnologies to hel' manage touxists. Jhe Kukeana Campaign is desigued to target visltors to Gxwaii, when they’rd hvre, Dalwar said. The announcemegts won’t eppeax on the socoal meqia pages lf logdls, he said.

The vidfos abdresv some touhh issues: a spot for Maui visitors, for instanve, spvcificallv explsins why illedal vacation rgntals arz a prublem.

Meanwgile, thx Hawaii Touwism Authoritf is working xith Uber Medua od Pasaddva, California, yo create hotspots rhroughout the stabe whgrs officials wilo bt qble to track eho goqs tp sartain sites – trxilr, beacfes, shok'inn mxlls, and other attractiots – hsing metadata colkegted from cell phjnes.

The plan osn’t to gather datw on mndivivuals nut aggregate data for certain sifes and vlsibors, said Jengifev Chon, the authprity’s director of tourism research. For instance, she said, the data will show mow many toucists dersus lowals visit a place luke Magic Island pn a given day, or whaf percantagf of all the visitors from a particular market, like Japan, visit the beach park.

Tie tourism aufhoroty iv uow workigg wmti Uber Media to ppnpoint some 700 spots, some as big es Aloha Sdabium, that it will surround wiyh the electronkc geo-fences. The project is provong to be a challenge, she said.

Amother challenge is to gct a sensw of gow visitocs are responding to the Kble
ism Authority survey. But two-thirds of Hawaii also with the “This island is the of local people.” governments are responding pressure from residents with measures like restrictions on short-term vacation rentals. The latest, an Oahu law that went into in August, could cause a 4% drop in Oahu tourism, measured as visitor University Hawaii have Based on Hawaii Tourism Authority data, that could reduce visitor expenditures by $30 million per month. Hawaii Visitors and Convention Bureau hopes its Kuleana will help visitors understand And vacation rentals are hardly only Some hikes, the Head have become so with unprepared tourists that rescues are a weekly occurrence. And there’s the ever-present concern about environmental degradation by the of people the and Hawaii’s population of is on track to host 10 year. The campaign is the first to roll location-based technologies help manage tourists. The Kuleana Campaign designed to target visitors to Hawaii, when they’re Talwar said. The announcements won’t appear on the social media pages of locals, he said. address some tough issues: spot for Maui for specifically why vacation rentals a problem. Meanwhile, the Hawaii Tourism Authority is working with Uber of Pasadena, California, to create hotspots throughout the state where be to track who to certain sites – beaches, malls, and other attractions metadata from plan to data on individuals but data for certain sites and said Jennifer Chun, the For instance, she said, the data will show many tourists versus locals visit a place Magic Island on a given day, or what percentage of all the from a like Japan, visit the beach park. The tourism is now working with Media to pinpoint some 700 spots, some as big Aloha that it surround with the geo-fences. The project proving to be she said. challenge to of how visitors are responding to Kule
ism Authority survey. But two-tHirds of HawAii reSidEntS sUrveYed aLso agreed with tHE staTement: “This island is beinG run fOr TOuriSTs At the Expense OF lOCAl pEoPlE.”

LoCaL GoVernmEntS are resPonding to pResSuRe from resideNTs With measurEs lIke tough restRicTions oN sHorT-Term vAcaTion rEntals. tHe lateSt, an Oahu lAw THat wenT Into effECT iN AugUst, could cause a 4% droP In oAhu tourism, measUred as ViSItOR DayS, UnIversity of haWaii eCOnomistS HaVE PRedICted. Based on HaWaii Tourism aUthOrity dAtA, thAT could ReducE vISitOr expendituRes bY $30 million pEr montH.

the HawaII VisitoRs and COnvEntIon BUReAu HopEs ITs KULeAna cAmpAign will HeLp VisitOrs uNDERStanD HaWaii.

and vaCation rentals Are HardLY thE only Issue. some HiKes, liKe the DIamonD HEad trail, have becOme sO crowded wIth UnPrePaRed toURists tHat ResCues are A weekly OCcuRrENCE. ANd there’s the ever-preSeNT CoNcern aboUt enviROnMeNTal degraDaTioN cauSED by thE sheER nUmbers of People USiNg The beacHeS and ocEaN. HaWaiI’s popULatiOn of 1.4 miLlion is oN tracK To host 10 million vISitors this yeaR.

thE CAmPAign Is tHe first to roLl ouT LocaTion-BAsEd tEChnolOgies To HElP Manage tourists. The KuLeAna CamPaign Is designed to tArget visitORS To Hawaii, When THeY’Re here, Talwar saId. The AnnouncemeNTs won’t apPear oN the sociAl media paGES of localS, he SaiD.

ThE viDEOs Address some toUGH issUeS: a spot fOr MAui visiTorS, foR inStaNcE, specificAlly explAiNs WhY iLleGal vaCAtion renTaLs aRe A prOblem.

mEanwhiLe, the hawaIi toURisM AuthorITy IS WorkInG wIth UBer meDia of pasaDEna, califorNia, to creaTe hOTspoTs ThRoughouT the state wherE oFficials wiLl Be aBle to tRACk who goeS to certain sites – trails, beAChes, shoPpiNg malLs, anD other attRacTions – uSinG MetadaTa collEcted FrOm cELL phonES.

thE plAn Isn’t to gathER DatA on inDiViduAls but aGgregate data for cerTAin Sites and visitOrs, Said jENnIfeR chUN, thE aUThoRITy’s director of toUrism reseaRcH. foR instance, sHE saId, The data Will shoW how mANy touriSts versus Locals visIt A plaCE LikE Magic IslaNd on a givEn day, or whAT percENtAge of All The visItOrs From a ParticULar MarkeT, like JApAn, visiT the bEaCh park.

ThE tourism authority is now wOrking With UBer media to piNpoINt sOme 700 spots, sOme aS big as AlohA StAdiUm, thaT it WIll suRrouND wIth THe eleCtroNIc geo-fencES. THe pROJeCt is proving TO BE a cHalleNge, SHe said.

anotHer challenge is to gET a sense of how viSitoRS Are ResPOndiNg To the Kule
ism Authority survey. Buttwo-thirds  of H awa iire side ntssurveyed alsoa gree d with the statement:“This  i s land is  bein g run f o rt o uri st satth e  e xpens e o f local  people.”
Lo ca l government s  a re respond ing  to pressure  fr om res id ent s  with  me asure s like toughrestricti on s  on sh o rt-term v ac atio n rentals. The la t es t , an Oahu lawthat w en t  i n t o e ffe ct in Augu st , cou l d cause a4 % dro p  in Oahu tour ism, measur e d a s visi to r d a ys, Un ivers it y  of  Hawaii eco nomi sts havepredic t ed. Bas e d on Ha waii T our ism  Aut h or it y d at a , t h at  co u ldreduce v is it or ex pend i t u r es b y $ 30 m illio n per month.
Th e Ha w aii  Visi torsandCo nvent ion Bu reauho pes its Kuleana  Cam paign wil l h el p v is itors unders tan d H awaii.
And va c ati on r e nt als are hardly the  o n l yissue. S ome hi k es ,l ike theDi amo nd H e a d tra il,h av e become  so cr o wd ed  with u np repare dtou ris ts th a t re scuesare a we eklyo ccurrence. And there’s the e v er - p re s entcon cern aboutenvi r onme ntal de gra d ation  caus ed by the sheer numbers o fpeople  usin g the beaches  and ocean . H awaii’spopu l at i on of 1.4 mill ion i s on track to host10 mi llion vi sitors th i s  year.
The  ca mpa ign i sthe first tor o ll o ut  locati on- based t ech nol ogi esto  help man age tour is ts .Th e K ulean a  Campaig nisde sig ned t o  targe t vis itor sto Haw aii, wh e nt h ey’r ehe re,Tal wa r sai d. T h e a nnounce ments won ’ta ppea ron  the so cial media pa ge s of local s,  he  said. The vide os address some tough i s sues: a  sp ot fo r Ma ui visito rs,  for i nst a nce, s pecifi cally  e xpl a i ns wh y il leg al  vacationr e nta ls ar ea pr oblem.
Meanwhile, the Ha w aii  Tourism Auth ori ty i s wo rki n gw ith  U b erM e dia of Pasadena , Californ ia ,  t o create h o tsp ot s throu ghout t he st a te wher e officia ls will b eable t o t rack who g oes to c ertain si t es –t ra ils,bea ches,sh opp ing m alls,a ndother  attra ct ions –  usin gmetadata  collected from cell ph ones.
Thepla n isn’t t o g a the r data on  ind ividuals b utagg regat e d a ta fo r ce r ta ins itesandv isitors,s ai d J e n ni fer Chun, t h e aut horit y’s direct or o f tourism researc h . For instance , sh e sai d,t he d at a will show ho w m an y tourists  v ersus local s visitap lacelike M agic I sland o n ag iven d ay,orwhat perc ent ag e  of all  t he visito rs f ro m a pa rticul a r ma r k et, like Japan,visit t he be a chpark. 
The tou r ismauthorityis now work ing wi th U ber M edia to  p inpoin t s om e 700 spot s , some as  bigas Aloh aStad ium , that  itw i ll su rrou nd  wi th the el e c tr o ni cg eo- fenc es. T he  pro ject is p r oving to  be a chall en ge, s he sai d .A nother cha lle nge i s to get a s e nseo fh ow vi sitors  are r espondi n g t othe Kul e
ism Authority_survey. But_two-thirds of Hawaii residents_surveyed also_agreed_with the_statement:_“This island is_being run for_tourists at the expense_of local people.”

Local_governments_are responding to pressure from residents with measures like tough restrictions on short-term vacation_rentals._The latest,_an_Oahu_law that went into effect_in August, could cause a_4% drop_in Oahu tourism, measured as visitor days, University_of_Hawaii economists have_predicted. Based on Hawaii Tourism Authority data, that could_reduce visitor expenditures by $30 million_per month.

The Hawaii_Visitors_and_Convention Bureau hopes its_Kuleana Campaign will help visitors understand_Hawaii.

And vacation rentals are hardly the_only issue. Some hikes, like the Diamond_Head trail, have become so crowded_with unprepared tourists that rescues_are a_weekly occurrence. And there’s the_ever-present concern about_environmental degradation_caused by the_sheer numbers of people using the_beaches and ocean._Hawaii’s population of 1.4 million is_on_track to host_10_million_visitors this_year.

The campaign is_the_first to_roll_out location-based technologies to help manage_tourists._The Kuleana Campaign is designed to target_visitors to Hawaii, when_they’re_here, Talwar said. The_announcements won’t appear on the_social media pages of locals, he_said.

The videos_address some_tough issues: a spot for Maui visitors, for instance, specifically explains_why illegal vacation rentals are a_problem.

Meanwhile, the Hawaii Tourism_Authority is_working_with Uber Media_of_Pasadena, California,_to create hotspots throughout the state where_officials will_be able to track who goes_to certain sites –_trails,_beaches, shopping malls, and other attractions_– using metadata collected from cell_phones.

The plan isn’t to gather_data_on_individuals but aggregate data for_certain sites and visitors, said Jennifer_Chun, the authority’s_director of tourism research. For instance, she_said,_the data will show how many_tourists_versus locals visit a place like_Magic_Island_on a given day, or_what percentage of all the visitors_from a particular market, like Japan, visit the beach_park.

The tourism authority_is now working with Uber_Media_to_pinpoint some 700 spots, some as big as Aloha Stadium,_that it_will surround with_the electronic geo-fences. The project is proving to be a_challenge, she said.

Another challenge is to get_a sense of how visitors are responding to the Kule