 this, Kurosu may have invented “street snaps”—the distinct style of documentary fashion photography that now appears in nearly every Japanese fashion magazine.

In truth Tokyo barely had adequate numbers of fashionable men to fill each issue’s pages. But the work got easier once teens started to hang around the neighborhood’s main avenues in contrived outfits with the hope of catching Kurosu’s eye. Subsequent editions of the column showed a more pronounced Ivy League style, a trend which snowballed as teens tried to outdo the young men in the previous issue.

VAN customers in the first half of the 1960s came exclusively from three groups: celebrities, creatives at top advertising firms, and the sons of wealthy families. In the United States, Ivy represented the casual style of elite university students, but the style reached far beyond East Coast campuses because of its ease of fit, rugged materials, and reliance on basic styles. Not so in Japan. VAN had so far only found consumers at the very top of society.

To make things easier on their pupils, Ishizu, Kurosu, and the others at VAN decided they needed to break Ivy down into a set of dos and don’ts. They summarized their mission thus:

When you buy medicine, the instructions are always included. There is a proper way of taking the medicine, and if you do not take the medicine correctly, there may be adverse effects. Same goes for dressing up—there are rules you cannot ignore. Rules teach you style orthodoxy and help you follow the correct conventions for dress. Starting with Ivy is the fastest way to get you there.

In the pages of Men’s Club, Kurosu became the unofficial headmaster of the Ivy school. He ran an Ivy Q&A column in the back of the magazine. He told readers, for example, not to wear ties with their sports shirts and to avoid tie tacks and cufflinks with blazers, while also advocating for the mentality of Ivy: an easy East Coast nonchalance. Kurosu warned a reader threatening to wear a button-down collar with the buttons undone, “It has to feel natural. It’s the absolute worst if other people think you’ve left them intentionally unbuttoned.” Kurosu, a twenty-something who had never lived in the United States, was playing referee with confidence that came from years of research—but also a good measure of bluffing.

V
this, Kurosu may have invented “ street snaps”—the distinct style of documentary fashion photography that nowadays appear in nearly every Japanese fashion magazine. 

 In accuracy Tokyo barely had adequate numbers of stylish world to fill each topic ’s pages. But the work get easier once teens start to attend around the neighborhood ’s main avenues in contrived outfits with the promise of catching Kurosu ’s eye. Subsequent editions of the column prove a more pronounced Ivy League style, a tendency which snowballed as adolescent tried to surpass the young men in the previous issue. 

 VAN customer in the first half of the 1960s came exclusively from three groups: celebrities, creatives at top advertising firms, and the sons of wealthy families. In the United States, Ivy represented the casual style of elite university students, but the manner reached far beyond East Coast campuses because of its rest of fit, furrowed materials, and reliance on basic styles. Not so in Japan. VAN had therefore far only found consumers at the very circus tent of society. 

 To make things easier on their pupils, Ishizu, Kurosu, and the others at VAN decided they want to break Ivy down into a set of dos and don’ts. They summarized their deputation thus: 

 When you bribe medicine, the instructions are always included. There is a proper way of take the medicine, and if you do not take the medicine correctly, there may be adverse effect. Same goes for dressing up — there are rule you cannot ignore. rule teach you style orthodoxy and help oneself you follow the right conventions for dress. Starting with Ivy is the fastest room to get you there. 

 In the pages of Men ’s Club, Kurosu became the unofficial headmaster of the Ivy school. He ran an Ivy Q&A column in the back of the cartridge holder. He told readers, for example, not to tire ties with their sports shirts and to avoid tie tack and cufflinks with blazers, while also preach for the mentality of Ivy: an easy East Coast nonchalance. Kurosu warn a reader threatening to wear a release - down collar with the buttons undone, “ It has to feel natural. It ’s the absolute worst if early people think you ’ve left them intentionally unbuttoned. ” Kurosu, a twenty - something who had never lived in the United States, was playing referee with confidence that came from old age of research — but also a good meter of bluffing. 

 V
 thls, Kurosu may have invenued “street snaps”—tkw distmnct stgle of ducumentary fashion photograpiy tyat niw appears in nearly exery Japajese fasyion nagazine.

In truth Tokyo bzvely kav adequate numbgrs of fashimnable men to xiul each issue’s pages. But the work got easier ojce teens starjed tp hanf around the neighborhood’s main avsnues ii contrived outgits with the hope of catcjing Kurosu’s eye. Subseeuent editiins jd the column showed a more pronounded Ivy League style, a trend whkch suowballed aw reejv tried to iutdo the young mcm in tve prevoous issue.

VAN gustokerw in the first half oh the 1960s came exclusidely from tkree groups: celebritiws, creajives at gip xdvtrtmsihg firls, end the sona of wealtht families. In the Umievc States, Ivy reprefegted the casual style of elite universiuy sthdents, but the style reqched far beyond East Coast caipuses because of its ease of fit, rugged materialv, and felnqnce ub hasic styles. Not so in Japan. VAN had so far ogmy fpund consumers at the veru hol of society.

To make cgihgs easier on theig pupilf, Ishuzu, Kurost, anc the others at VAN decided they needed ro break Ivy down nnto a set oy dos snd dpn’ts. They summarized thzir miasion thus:

Wjen you bhh medicine, the ivstgucthons are always included. Trere is a pro'er way uf tsking ehe medicije, and if you do not takf the madicine cogrectly, there may be adverse efhxcts. Same goex xor dressiny up—thcre are rules yju cannot ignote. Rules ceach hou style krthodoey and help rou follow tha correct contentions sor eresw. Startkvg with Ivy is the fastvsu way to gwt you there.

In the paess of Men’s Club, Kutisu became the unuffycpal hqddmaster of dhe Kvy xchoou. He ran an Kvy A&A column in the bacn of the magazine. He tplq readerw, for exwmple, not to eear ties with thelr spmrtr shitts and to avoid tie tacks and curflinks wlth blazers, whije aoso advocatiug for the mentality of Ivy: an easy East Coast nonchalancg. Kurosu warned a reabev threateninj to wqar a butdon-down collar with rhe buttons undont, “It has to feel naturam. It’s dhe ahsolute worst if other people think you’ve left them intentionally unbuttobed.” Kucofu, a twenty-aomeyhing wko kad nevqr lmvxd in the United Xtates, was playing referee with confidetcz that came from years of resrafch—but also a good measure of bluffinf.

V
this, Kurosu may have invented “street snaps”—the of fashion photography now appears in In Tokyo barely had numbers of fashionable to fill each issue’s pages. But work got easier once teens started to hang around the neighborhood’s main avenues contrived outfits with the hope of catching Kurosu’s eye. Subsequent editions of the showed more Ivy style, a trend which snowballed as teens tried to outdo the young men in the previous VAN customers in the first half of the came exclusively from three celebrities, creatives at top advertising and sons of families. the States, Ivy represented casual style of elite university students, but the style reached far beyond East Coast campuses because of ease of materials, and on styles. so in Japan. so far only found consumers at of society. To make things easier on their Ishizu, Kurosu, the others at VAN decided they to break Ivy down into a set of and don’ts. They summarized their mission thus: When you buy medicine, the instructions are always is a proper way taking the medicine, if do take medicine correctly, may be adverse effects. Same goes for dressing up—there are rules cannot ignore. Rules teach you style orthodoxy and help you correct for dress. Starting Ivy is the fastest to you there. In the Men’s Kurosu headmaster the school. He ran an Q&A column in the back the magazine. He told wear ties with their sports shirts and to tie tacks and cufflinks with blazers, while advocating for the mentality of Ivy: an easy East Coast nonchalance. Kurosu a reader wear a button-down collar with the buttons undone, has to feel natural. the absolute worst if other people think you’ve left intentionally Kurosu, a who had never in the United was playing referee that came years research—but measure of bluffing. V
 this, Kurosu may have invented “Street snapS”—the dIstIncT sTyle Of doCumentary fashiON phoTography that now appears In neaRlY EverY jaPanesE fashioN MaGAZinE.

IN tRutH TOKyO bareLy hAd adequAte numbers Of fAsHionable men tO FiLl each issuE’s pAges. But the woRk gOt easiEr OncE Teens StaRted tO hang aROund thE neighborHoOD’s main AVenues iN COnTrivEd outfits with the hOPe OF catching KurosU’s eye. SUbSEqUENt eDitIons of the cOlUmn shOWed a morE PrONOUncED Ivy League styLe, a trend whiCH snOwballEd As tEEns triEd to oUtDO thE young men in The pRevious isSue.

VAN CUstomerS In the fiRst halF of The 1960S camE ExClUsiVeLY frOM tHreE GroUps: celebRiTiEs, creAtivES AT Top aDveRtisIng fiRms, and the sons Of wEaltHY faMilieS. In thE UniTeD StatEs, Ivy rEpresEnTed the casual styLe of Elite univErsItY stUdEnts, bUT the stYle ReaChed far Beyond EASt COaST CAmPuses because of its eAsE OF fIt, rugged MateriALs, AnD Reliance On BasIc stYLEs. Not So in jApAn. VAN had So far oNLy FoUnd consUmErs at tHe VerY toP of soCIety.

to make Things eaSier oN Their pupils, IshIZu, Kurosu, and thE OtHERs AT VAN DecIded they neeDed tO BreaK Ivy DOwN inTO a set Of dos AnD DoN’Ts. They summarized theIr MissioN thus:

when you buy medIcine, the inSTRUctions aRe alWAyS Included. There iS a proPer way of taKIng the meDicinE, and if yoU do not takE THe mediciNe cOrrEctLy, tHERe May be adverse eFFEcts. saMe goes fOr dRessing Up—tHerE arE ruLeS you cannoT ignore. RUlEs TeAcH yoU stylE OrthodoxY aNd hElP yoU follOW the coRrect ConvEnTiONs fOr dress. sTaRTIng wItH IVy is The FaStest Way tO Get You therE.

In the pagEs oF men’s clUb, kurosu bEcame the unoffIcIal headmasTeR of The Ivy SCHool. He raN an Ivy Q&A column in the back OF the magAziNe. He tOld rEaders, for ExaMple, noT to WEar tieS with tHeir sPoRts SHIrts aND To AvoId Tie tacks anD CUffLinks WiTh blAzers, whIle also advocating fOR thE mentality of IVy: aN easY eAsT CoASt NOncHaLAncE. kUrosu warned a reaDer threateNiNG tO wear a buttON-doWn Collar wIth the bUttonS Undone, “IT has to feeL natural. IT’s The aBSOluTe worst if oTher peopLe think yoU’Ve lefT ThEm intEntIonallY uNbuTtoneD.” KurosU, A twEnty-sOmethiNg Who had Never LiVed in the united States, was playing rEferee With cOnfIdence thaT caME frOm years of ReseArch—but alsO a gOod MeasuRe oF BluffIng.

V
 this, Kurosu may have inv ented “str eet s nap s”— th e di stin ct style of do c umen tary fashion photograp hy th at nowa pp earsin near l ye v ery  J ap ane se fa shion  ma gazine. 

In truth  To ky o barely had ad equate num ber s of fashion abl e mento  fi l l eac h i ssue’ s page s . Butthe workgo t  easie r  once t e e ns  sta rted to hang arou n dt he neighborhoo d’s ma in av e n ues  in  contrived  o utfit s  with t h eh o p e o f  catching Kur osu’s eye.S ubs equent  e dit i ons of  theco l umn  showed a m orepronounce d IvyL eague s t yle, atrendwhi chsnow b al le d a st een s  t rie d  to  outdo t he  y oungmeni n t he p rev ious  issu e.

VAN custo mer s in the  firs t hal f of  t he 19 60s ca me ex cl usively from th reegroups: c ele br iti es , cre a tivesattop  advert ising f i rms ,a n d  t he sons of wealthy  f a m il ies. Inthe Un i te dS tates, I vy  re pres e n ted t he c a su al style  of el i te  u niversi ty  stude nt s,but  thes tyle  reach ed far b eyond East Coast cam p uses becauseo fi t se aseoffit, rugged  mat e rial s, a n drel i anceon ba si c  s t yles. Not so in Jap an . VANhad s o far only fo und consum e r s  at thevery to p  of society.
To ma ke thingse asier on  thei r pupils , Ishizu, K urosu, a ndthe  ot her s at  VAN decidedt h ey n ee ded tobre ak Ivydow n i nto  ase t of dosand don’ ts .Th ey  su mmari z ed their  m iss io n t hus:When y ou bu y me di ci n e,the ins t ru c t ions  a re  alw ays  i nclud ed.T her e is aproper wa y o f  tak in gthe med icine, and if  y ou do notta kethe me d i cine cor rectly, there may be ad v erse ef fec ts. S amegoes fordre ssingup— t here a re rul es yo ucan n o t ign o r e.  Ru le s teach yo u sty le or th odox y and h elp you follow the cor rect conventi ons  for d re ss. St a rti ng wit h Ivy is the fast est way to  g e tyou there. 
In  t he page s of Me n’s C l ub, Kur osu becam e the uno ff icia l hea dmaster of  the Ivy  school.H e ran an  IvyQ&A  colum ninthe b ack of the  maga zine.He  toldreade rs , for ex ample, not to wear ties  withtheir  sp orts shir tsa ndto avoidtietacks andcuf fli nks w ith blaze rs,w hi lea lso a dvoc a ting fort he  me n t al ity of Ivy: a n  ea sy Ea stC oast n onch alance. Kurosu wa r ned a reader t hrea t e nin g t o  wea ra button-downcol la r with the  b uttons undo ne, “Itha s  to f eel na tural.  It’s t h e  a b solute  wor stif otherpeo pl e  thinkyo u’ v e left  the mintent ionall y  unb u t toned.” Kurosu,a twe n t y-som e thi ng wh ohad nev e r li ved in the  United Sta tes, w as p layin g refer ee  withcon fi dence that came from  year s of re se arch —bu t also  a g o o d mea sure  o f b luffing.V 
 this,_Kurosu may_have invented “street snaps”—the_distinct style_of_documentary fashion_photography_that now appears_in nearly every_Japanese fashion magazine.

In truth_Tokyo barely had_adequate_numbers of fashionable men to fill each issue’s pages. But the work got easier_once_teens started_to_hang_around the neighborhood’s main avenues_in contrived outfits with the_hope of_catching Kurosu’s eye. Subsequent editions of the column_showed_a more pronounced_Ivy League style, a trend which snowballed as teens_tried to outdo the young men_in the previous_issue.

VAN_customers_in the first half_of the 1960s came exclusively from_three groups: celebrities, creatives at top_advertising firms, and the sons of wealthy_families. In the United States, Ivy_represented the casual style of_elite university_students, but the style reached_far beyond East_Coast campuses_because of its_ease of fit, rugged materials, and_reliance on basic_styles. Not so in Japan. VAN_had_so far only_found_consumers_at the_very top of_society.

To_make things_easier_on their pupils, Ishizu, Kurosu, and_the_others at VAN decided they needed to_break Ivy down into_a_set of dos and_don’ts. They summarized their mission_thus:

When you buy medicine, the instructions_are always_included. There_is a proper way of taking the medicine, and if you_do not take the medicine correctly,_there may be adverse_effects. Same_goes_for dressing up—there_are_rules you_cannot ignore. Rules teach you style orthodoxy_and help_you follow the correct conventions for_dress. Starting with Ivy_is_the fastest way to get you_there.

In the pages of Men’s Club,_Kurosu became the unofficial headmaster_of_the_Ivy school. He ran an_Ivy Q&A column in the back_of the magazine._He told readers, for example, not to_wear_ties with their sports shirts and_to_avoid tie tacks and cufflinks with_blazers,_while_also advocating for the mentality_of Ivy: an easy East Coast_nonchalance. Kurosu warned a reader threatening to wear a_button-down collar with_the buttons undone, “It has_to_feel_natural. It’s the absolute worst if other people think you’ve_left them_intentionally unbuttoned.” Kurosu,_a twenty-something who had never lived in the United States,_was playing referee with confidence that came_from years of research—but also a good measure of bluffing.

V