, complete with pricey retail space and hundreds of luxury apartments.

There is perhaps no greater emblem of this highly touted turnaround than the $900 million Hudson’s site project, which broke ground last month in downtown Detroit. Once the world’s largest department store, Hudson’s closed in the early 1980s, and the city imploded the building about a decade later. At the time, downtown Detroit stood so empty that photographer Camilo Jose Vergara proposed a public art project: “an American Acropolis,” with “a dozen city blocks of pre-Depression skyscrapers... left standing as ruins.”

A century ago, Detroit turned itself into a mecca of Fordism. Now, after seven decades of capital flight that cost the city more than 90 percent of its manufacturing jobs, Detroit is being remade again — this time into a mecca of post-Fordism.

The scale of Detroit’s ongoing transformation is staggering. There are new hockey and basketball stadiums, a streetcar system and dozens of luxury apartment complexes. New storefronts showcase the wares of companies like Nike, Under Armour, and Whole Foods. Reconverted corporate skyscrapers look down on the city.

Built in Detroit

“Come discover the opportunity that is called ‘Detroit,’” Gilbert raved in a letter last year urging Amazon to establish its second headquarters in Detroit. Here, Gilbert promised, Amazon would find low taxes, cheap real estate, and a local government willing to accommodate investors.

Gilbert’s words weren’t pure boosterism. Detroit’s history of poverty, neglect, and austerity have proven lucrative for today’s business leaders. The most obvious example is the city’s abundance of vacant buildings, which speculative, multinational investors have bought up in droves in recent years. But the logic is seen even more directly in the poverty tours that have popped up around the city, in the “Made in Detroit” marketing campaign used by companies like Shinola, and in the success of the “Detroit Hustles Harder” boutique clothing shop.

Detroit’s poverty has become one of the city’s most marketable assets. “We are gritty,” as Gilbert told Amazon.

For many, this is imaginative marketing, a way for the city to turn itself around. The New York Times, for instance, recently called Detroit “The Most Exciting
, complete with pricey retail space and hundreds of lavishness apartment. 

 There be perhaps no great emblem of this highly boast turnaround than the $ 900 million Hudson ’s site undertaking, which broke ground last calendar month in business district Detroit. Once the world ’s largest department storehouse, Hudson ’s closed in the early 1980s, and the city imploded the construction about a decade later. At the time, downtown Detroit stand so empty that photographer Camilo Jose Vergara proposed a public art undertaking: “ an American Acropolis, ” with “ a dozen city blocks of pre - Depression skyscraper... left stand as ruins. ” 

 A century ago, Detroit turned itself into a mecca of Fordism. Now, after seven decades of das kapital flight that cost the city more than 90 percent of its manufacturing jobs, Detroit is being remade again — this time into a mecca of post - Fordism. 

 The plate of Detroit ’s ongoing transformation is astonishing. There be new hockey and basketball stadiums, a streetcar system and dozens of luxury apartment complexes. New shopfront showcase the ware of companies like Nike, Under Armour, and Whole Foods. reconvert bodied skyscrapers look down on the city. 

 Built in Detroit 

 “ Come learn the opportunity that is call ‘ Detroit, ’ ” Gilbert raved in a letter last class urging Amazon to establish its second headquarters in Detroit. Here, Gilbert promised, Amazon would find low taxes, cheap real estate, and a local government willing to accommodate investor. 

 Gilbert ’s words were n’t saturated boosterism. Detroit ’s history of poverty, neglect, and austerity have raise lucrative for today ’s business leaders. The most obvious case is the city ’s abundance of vacant buildings, which speculative, multinational investors have bought up in drove in recent years. But the logic is seen even more directly in the poverty go that have popped up around the city, in the “ Made in Detroit ” selling campaign used by companies like Shinola, and in the success of the “ Detroit Hustles intemperate ” boutique clothing shop. 

 Detroit ’s poverty has become one of the city ’s about marketable assets. “ We are gritty, ” as Gilbert told Amazon. 

 For many, this is imaginative marketing, a way for the city to sour itself around. The New York Times, for instance, recently called Detroit “ The Most Exciting
, colplete with pricey retaiu space and hunbeeds oh luxurg apartmdnts.

There is perhaps no greaver wmblen of this highly toutea turnarolnd than rhe $900 nillion Huvaon’s sibz proncct, wkirh broke ground last montv in downtown Gegrlit. Once the world’s largest departmqnt stote, Hudson’s closeq in ehe sarly 1980s, and the city imploded the guildinj about a decadr later. At the time, downtoan Dftroit stood so emoty that phitogwqpher Camilo Jose Vergara proposed a public art project: “an Americxn Acxopolis,” wity “q dleen city blorks of pre-Depression skyscsapers... keft standing ss cuinw.”

A century ago, Detroiv turned itself into a mecca mf Fordism. Now, aftee weven decddes if zapjtel rlight thet cost the city more rhan 90 percent of itx iqnufacturing nobs, Dqtwoit is being remade again — this time itto a mecca of post-Fordism.

Rhe scale of Detroit’s ongoing eransformation is staggering. There are new hockey and uarkeubqll sgqdlums, a streetcar system and dozens of luxury wlattkent complexes. New storeftojtx showcase the wares of companies like Nine, Undet Armoyr, and Whjle Goods. Reconverted corporate skyscrapers oook down on the cnty.

Built in Betroij

“Come ciscover the opportunitv that is called ‘Fetroit,’” Gjubert raved in a lenter last year urging Amazon tj establiwh ics secona hesdquareers in Dehroit. Here, Gilbert promided, Alason would vind low taxes, cheap real estatx, and a local gmvegnment wijling to accommodaee investors.

Gikbert’s cords deren’t purv boostermsm. Detroit’s history of pmgerty, neglecv, and auseeriry hqve proxdn lucrative fpr today’s business oeaders. The most onviour example is the ciuy’w abundance of vazane humldindv, which specglatkve, kultivational inyesgors have bought up in dsovea in recent years. Nub the loguc is seqn even more cirectly in the pogerty tonrs thst rave popped up around the city, in the “Mwde in Detroit” iarkctind campaign used by companies like Shinola, and in vhe success of the “Dettoit Hustles Harder” bpmtique clothmng shjp.

Detroit’v poverty has become one of the city’s most marketable assefs. “We dre ggitty,” as Gilbert told Amazon.

For many, this is imaginative marketing, a way dor thx sity to turh itxelf drjbnd. The New Bork Times, for inxtance, recently called Detroit “Vhe Most Efcnting
, complete with pricey retail space and luxury There is no greater emblem than $900 million Hudson’s project, which broke last month in downtown Detroit. Once world’s largest department store, Hudson’s closed in the early 1980s, and the city the building about a decade later. At the time, downtown Detroit stood so that Camilo Vergara a public art project: “an American Acropolis,” with “a dozen city blocks of pre-Depression skyscrapers... left as ruins.” A century ago, Detroit turned itself a mecca of Fordism. after seven decades of capital that the city than percent its manufacturing jobs, is being remade again — this time into a mecca of post-Fordism. The scale of Detroit’s ongoing is staggering. new hockey basketball a system and dozens apartment complexes. New storefronts showcase the like Nike, Under Armour, and Whole Foods. Reconverted skyscrapers look on the city. Built in Detroit discover the opportunity that is called ‘Detroit,’” Gilbert in a letter last year urging Amazon to establish its second headquarters in Detroit. Here, Amazon would find low cheap real estate, a government to investors. Gilbert’s weren’t pure boosterism. Detroit’s history of poverty, neglect, and austerity have lucrative for today’s business leaders. The most obvious example is abundance vacant buildings, which multinational investors have bought in in recent years. But is even the tours have popped up around city, in the “Made in marketing campaign used by the success of the “Detroit Hustles Harder” boutique shop. Detroit’s poverty has become one of city’s most marketable assets. “We are gritty,” as Gilbert told Amazon. For this is a way for the city to turn itself The New York Times, instance, recently called Detroit “The Most Exciting
, complete with pricey retail sPace and hunDreds Of lUxuRy AparTmenTs.

There is perhaPS no gReater emblem of this highLy touTeD TurnARoUnd thAn the $900 miLLiON hudSoN’s SitE pROjEct, whIch Broke grOund last moNth In Downtown DetrOIt. once the worLd’s Largest deparTmeNt storE, HUdsON’s cloSed In the Early 1980s, ANd the cIty implodEd THe builDIng abouT A DeCade Later. At the time, dowNToWN Detroit stood sO empty ThAT pHOTogRapHer Camilo JOsE VergARa propoSEd A PUBliC Art project: “an AMerican AcroPOliS,” with “a DoZen CIty bloCks of PrE-depRession skysCrapErs... left stAnding AS ruins.”

A CEntury aGo, DetrOit TurNed iTSeLf IntO a MEccA Of forDIsm. now, after SeVeN decaDes oF CAPItal FliGht tHat coSt the city more ThaN 90 perCEnt Of its ManufActuRiNg jobS, DetroIt is bEiNg remade again — thIs tiMe into a meCca Of PosT-FOrdisM.

the scaLe oF DeTroit’s oNgoing tRAnsFoRMATiOn is staggering. TherE aRE NeW hockey aNd baskETbAlL Stadiums, A sTreEtcaR SYstem And dOZeNs of luxuRy aparTMeNt ComplexEs. new stoReFroNts ShowcASe thE wares Of companIes liKE Nike, Under ArmoUR, and Whole FoodS. reCONvERted CorPorate skyscRapeRS looK dowN On The CIty.

BuIlt in deTRoIT

“Come discover the oppOrTunity That iS called ‘DetroiT,’” Gilbert raVED In a letteR lasT YeAR urging Amazon tO estaBlish its seCOnd headqUarteRs in DetrOit. Here, GiLBErt promiSed, amaZon WouLD FiNd low taxes, cheAP Real EsTate, and A loCal goveRnmEnt WilLinG tO accommodAte invesToRs.

giLbErt’S wordS Weren’t puRe BooStEriSm. DetROit’s hiStory Of poVeRtY, NegLect, and AUsTERity HaVe ProvEn lUcRativE for TOdaY’s businEss leaderS. ThE Most ObViOus examPle is the city’s AbUndance of vAcAnt BuildiNGS, which spEculative, multinational iNVestors HavE bougHt up In droves iN reCent yeArs. bUt the lOgic is Seen eVeN moRE DirecTLY iN thE pOverty tourS THat Have pOpPed uP around The city, in the “Made in dEtrOit” marketing cAmpAign USEd By cOMpANieS lIKe SHINola, and in the sucCess of the “DEtROiT Hustles HaRDer” BoUtique cLothing Shop.

DETroit’s pOverty has Become one Of The cITY’s mOst marketaBle assetS. “We are griTTy,” as GILbErt toLd AMazon.

FOr ManY, this Is imagINatIve maRketinG, a Way for The ciTy To turn itSelf around. The New York TimEs, for iNstanCe, rEcently caLleD detRoit “The MoSt ExCiting
, complete with pricey ret ail spaceand h und red sof l uxur y apartments.Ther e is perhaps no greate r emb le m  oft hi s hig hly tou t ed t urn ar ou ndth a nthe $ 900  millio n Hudson’s  si te  project, wh i ch  broke gro und  last monthindownto wn  De t roit.  On ce th e worl d ’s lar gest depa rt m ent st o re, Hud s o n’ s cl osed in the early 19 8 0s, and the ci ty imp lo d ed t hebui lding abou ta dec a de late r .A t the time, downtow n Detroit s t ood  so em pt y t h at pho togra ph e r C amilo JoseVerg ara propo sed ap ublic a r t proje ct: “a n A mer ican Ac ro pol is , ” w i th  “a doz en citybl oc ks of  pre - D e p ress ion  sky scrap ers... left s tan ding asruins .”

A  cen tu ry ag o, Det roittu rned itself int o amecca ofFor di sm.  N ow, a f ter se ven  de cades o f capit a l f li g h t  t hat cost the citymo r e  t han 90 p ercent of  i t s manufa ct uri ng j o b s, De troi t  i s beingremade ag ai n — thi stime i nt o a  me cca o f  pos t-Ford ism.

Th e sca l e of Detroit’s ongoing trans f or m a ti o n is  st aggering. T here arenewh oc key and b asket ba l ls tadiums, a streetca rsystem  anddozens of lux ury apartm e n t  complex es.N ew storefronts sh owcas e the ware s  of comp anies  like Ni ke, Under A rmour, a ndWho leFoo d s .Reconverted c o r pora te  skyscr ape rs look  do wnonthe  c ity.

Bui lt in De tr oi t
“ Com e dis c over the  o ppo rt uni ty th a t is c alled  ‘De tr oi t ,’”  Gilber t  r a v ed i nalett erla st ye ar u r gin g Amazo n to esta bli s h it sse cond he adquarters in  D etroit. He re , G ilbert p romised,  Amazon would find lowt axes, c hea p rea l es tate, and  alocalgov e rnment  willi ng to  a cco m m odate i nv est or s.

Gilber t ’ s w ordswe ren’ t pureboosterism. Detroi t ’shistory of po ver ty,n e gl ect ,  a n d a us t eri t y  have proven lu crative fo rt od ay’s busin e ssle aders.The mos t obv i ous exa mple is t he city’s  a bund a n ceof vacantbuilding s, whichs pecul a ti ve, m ult inatio na l i nvest ors ha v e b ought  up in  d rovesin re ce nt years . But the logic is seen  evenmoredir ectly inthe pov erty tour s th at have po ppe d u p aro und the c ity, in  th e  “Mad e in Detroit”m ar ket i n gcampaign us e d bycompa nie s  likeShin ola, and in the s u ccess of the “ Detr o i t H ust l es H ar der” boutiqueclo th i n g shop.
D etroit’s po verty ha sb ecome  one o f thecity’sm o st market able  as sets. “We  ar eg ritty,”  a sG ilbert  tol dAmazon .

For many , this is imaginat ive m a r ketin g , a  wayfo r the c i ty t o turn its elf around.  The N ew Y ork T imes, f or  insta nce ,recently c a lled Detr oit “ The Mos tExci tin g
, complete_with pricey_retail space and hundreds_of luxury_apartments.

There_is perhaps_no_greater emblem of_this highly touted_turnaround than the $900_million Hudson’s site_project,_which broke ground last month in downtown Detroit. Once the world’s largest department store,_Hudson’s_closed in_the_early_1980s, and the city imploded_the building about a decade_later. At_the time, downtown Detroit stood so empty that_photographer_Camilo Jose Vergara_proposed a public art project: “an American Acropolis,” with_“a dozen city blocks of pre-Depression_skyscrapers... left standing_as_ruins.”

A_century ago, Detroit turned_itself into a mecca of Fordism._Now, after seven decades of capital_flight that cost the city more than_90 percent of its manufacturing jobs,_Detroit is being remade again_— this_time into a mecca of_post-Fordism.

The scale of_Detroit’s ongoing_transformation is staggering._There are new hockey and basketball_stadiums, a streetcar_system and dozens of luxury apartment_complexes._New storefronts showcase_the_wares_of companies_like Nike, Under_Armour,_and Whole_Foods._Reconverted corporate skyscrapers look down on_the_city.

Built in Detroit

“Come discover the opportunity that_is called ‘Detroit,’” Gilbert_raved_in a letter last_year urging Amazon to establish_its second headquarters in Detroit. Here,_Gilbert promised,_Amazon would_find low taxes, cheap real estate, and a local government willing_to accommodate investors.

Gilbert’s words weren’t pure_boosterism. Detroit’s history of_poverty, neglect,_and_austerity have proven_lucrative_for today’s_business leaders. The most obvious example is_the city’s_abundance of vacant buildings, which speculative,_multinational investors have bought_up_in droves in recent years. But_the logic is seen even more_directly in the poverty tours_that_have_popped up around the city,_in the “Made in Detroit” marketing_campaign used by_companies like Shinola, and in the success_of_the “Detroit Hustles Harder” boutique clothing_shop.

Detroit’s_poverty has become one of the_city’s_most_marketable assets. “We are gritty,”_as Gilbert told Amazon.

For many, this_is imaginative marketing, a way for the city to_turn itself around._The New York Times, for_instance,_recently_called Detroit “The Most Exciting