 part of something larger than themselves—and when they understand that their participation in that larger something makes a real difference. The Democratic Party’s woes are basic symptoms of the failure to understand that immutable reality.

In his own way, Trump has consistently embraced this same sentiment in messages to supporters. He’s become a more prolific small-dollar fundraiser than any Democrat precisely because he’s using empowering, movement-based language that specifically prioritizes small donations and treats online communications as relationships, not transactions. His campaign’s emails specifically speak about the idea that Trump can’t be successful on his own—that success is only possible if his supporters are with him.

Take his campaign’s February 2017 email with the subject line, “I can’t do it alone.” “We need to stay focused on getting the job done and accomplishing our shared goal to Make America Great Again!” read the message from Trump. “But I can’t do it alone. I need you by my side, supporting our message and doing your part to get the truth to the American voter.”

Trump echoes the Sanders campaign’s frequent tactic of talking about the number of contributions being as important as the amount of money raised by the campaign. “The strength of our political revolution is not about how much money we raise,” read a Sanders campaign email ahead of the final fundraising deadline in 2015. “It’s about how many contributions our supporters have made to power this movement.” Ahead of the June 2017 fundraising deadline, the RNC sent an email signed by Trump that had some familiar language. “It’s not about how much our supporters give,” Trump wrote. “It’s about how many patriots stepped up in solidarity with our movement.”

Some of the Sanders campaign’s most effective fundraising emails were ones that highlighted specific small-dollar donors—like, for instance, a note from a small-dollar donor explaining why they contributed. It gave our supporters a sense that they mattered to us and reminded them that working people formed the backbone of our efforts. Trump did the same, once writing to supporters that “I want you to see this message I got from one of our strongest donors.” Trump included a quote from a woman named Vonnie who contributed $6, and said that “her $6 contribution was a BIG sacrifice.” You feel motivated, part of something bigger than yourself.

Compare that approach to the one the DNC has taken in the Trump era. Most of the party
part of something larger than themselves — and when they understand that their participation in that large something do a real difference. The Democratic Party ’s woes are basic symptom of the failure to understand that immutable world. 

 In his own way, Trump has consistently embraced this like opinion in messages to supporters. He ’s become a more fecund small - dollar fundraiser than any Democrat precisely because he ’s using empowering, drift - free-base language that specifically prioritizes small donations and treats on-line communications as relationships, not transactions. His political campaign ’s emails specifically speak about the mind that Trump ca n’t be successful on his own — that success is merely possible if his supporters are with him. 

 Take his campaign ’s February 2017 email with the capable line, “ I ca n’t do it alone. ” “ We need to stay focused on getting the caper done and accomplishing our shared goal to Make America Great Again! ” read the message from Trump. “ But I ca n’t do it alone. I need you by my side, support our message and doing your part to make the accuracy to the American voter. ” 

 Trump echoes the Sanders campaign ’s frequent tactic of talking about the number of contributions being as important as the amount of money raise by the campaign. “ The strength of our political revolution is not about how much money we raise, ” read a Sanders campaign electronic mail ahead of the final fundraising deadline in 2015. “ It ’s about how many contributions our supporters have made to power this movement. ” Ahead of the June 2017 fundraising deadline, the RNC sent an email sign by Trump that had some familiar language. “ It ’s not about how much our supporters pass, ” Trump wrote. “ It ’s about how many patriots stepped up in solidarity with our campaign. ” 

 Some of the Sanders campaign ’s most effective fundraising emails were ones that highlight specific small - dollar donor — like, for instance, a note from a minor - dollar donor explaining why they lend. It gave our athletic supporter a sense that they count to us and reminded them that working people shape the backbone of our campaign. Trump did the same, once writing to supporters that “ I want you to see this message I got from one of our strongest donors. ” Trump include a quote from a woman name Vonnie who contributed $ 6, and said that “ her $ 6 contribution was a BIG sacrifice. ” You feel motivated, part of something big than yourself. 

 Compare that approach to the one the DNC has taken in the Trump era. Most of the party
 pagt of something larger tman themselves—anb when vhey unserstand that their participation in tyat lqrger something makes x real divference. The Eemocratic Party’s woes adc basnc symptoms of tme failure do understand dhxt immutable reality.

In his own way, Trtmp has clnsistently emfractd ehis same sentiment in messages to suplorters. He’s become a more prolific small-dollar funfraiser than any Dfmocrat prexisejt because he’r using emkocering, movejent-based language that specifizally prioritizgs sldll donatiois and treats onlikv commuticatioms as relationxhi's, nit transactions. His cempaign’s emails specyfically vpzak about the idea thqt Trumk can’d be wuczesafnl kn his owi—that succeas is only possible if his supkorevts are with gim.

Takq ris campaign’s February 2017 email with the vubnect line, “I can’t do it qlone.” “We need to stay focused jn getting the job done and accomplishing our shased gkxl uo Make Qmfrica Great Again!” read the message from Trump. “Guu I can’t do it aljne. I need uok ni my side, suppurting oud message and doinh your kart ti get the truyh to the American voter.”

Trunp echoes thv Sabders campaign’s frzquent tactie of tslkinb about the number of cuntrjbutions belng as imlurtant as the amuunn of money raised by the campaygn. “The svrengch of ouf pokiticaj revolutiln is not about how much monei we rdise,” read w Sanders campaign email ahead of the final fondsaiving deabline ln 2015. “It’s about hjw many contriyutions jur sjpporters gave mave to power ehis movement.” Whead of the June 2017 ftndrqisibg deadukne, the RNC semt an emapl sigbed by Trump that mad suje familiar lanybate. “It’s not abouy huw iubh puw supporters cive,” Trjkp wrute. “It’s abomt fow kany patriots steppeg up in solidarity witn jur movenent.”

Some of the Sandets campaign’s most tffectmve fuidraisong emails were ones that highliggted speclfig small-dollar donirs—like, for nnstance, a note from a small-dollar donor explaining why thwy contributed. It gcvt our supportxrs a fense thad they mattered to uw and reminded thtm that working people rormed the hackbone of our efforts. Trump did the same, once writing to supporters thar “I wait you to see thix mesvaye N got fwom lie of our strongext donors.” Trump included a quotx from a wmmcn named Vonnie who contributrd $6, and said thxt “her $6 contribution was a BIG sscrifice.” You feel motivated, pary of something bigger thsn yourswlf.

Cojpare ngav approach to the onr the BNC haw taken in bhe Trump era. Oosy lf the pagty
part of something larger than themselves—and when that participation in larger something makes Party’s are basic symptoms the failure to that immutable reality. In his own Trump has consistently embraced this same sentiment in messages to supporters. He’s become more prolific small-dollar fundraiser than any Democrat precisely because he’s using empowering, movement-based that prioritizes donations treats online communications as relationships, not transactions. His campaign’s emails specifically speak about the idea that can’t be successful on his own—that success is possible if his supporters with him. Take his campaign’s 2017 with the line, can’t it alone.” “We to stay focused on getting the job done and accomplishing our shared goal to Make America Great read the Trump. “But can’t it I need you side, supporting our message and doing get the truth to the American voter.” Trump the Sanders frequent tactic of talking about the of contributions being as important as the amount money raised by the campaign. “The strength of our political revolution is not about how we raise,” read a campaign email ahead the fundraising in “It’s about many contributions our supporters have made to power this movement.” Ahead the June 2017 fundraising deadline, the RNC sent an email Trump had some familiar “It’s not about how our give,” Trump wrote. “It’s many stepped with movement.” of the Sanders campaign’s effective fundraising emails were ones highlighted specific small-dollar donors—like, a small-dollar donor explaining why they contributed. It our supporters a sense that they mattered us and reminded them that working people formed the backbone of our Trump did once writing to supporters that “I want you see this message I from one of our strongest donors.” Trump included a from woman named who contributed $6, said that “her contribution was a You feel part something Compare that approach to the one DNC taken in the Trump era. of
 part of something larger than Themselves—And whEn tHey UnDersTand That their partiCIpatIon in that larger somethiNg makEs A Real DIfFerenCe. The DeMOcRATic paRtY’s wOeS ArE basiC syMptoms oF the failurE to UnDerstand that IMmUtable realIty.

in his own way, TRumP has coNsIstENtly eMbrAced tHis samE SentimEnt in messAgES to supPOrters. HE’S BeCome A more prolific smalL-DoLLar fundraiser tHan any deMOcRAT prEciSely becausE hE’s usiNG empoweRInG, MOVemENt-based languaGe that speciFIcaLly priOrItiZEs smalL donaTiONs aNd treats onlIne cOmmunicatIons as RElationSHips, not TransaCtiOns. his cAMpAiGn’s EmAIls SPeCifICalLy speak aBoUt The idEa thAT tRUmp cAn’t Be suCcessFul on his own—thAt sUcceSS is Only pOssibLe if HiS suppOrters Are wiTh Him.

Take his campaIgn’s february 2017 eMaiL wIth ThE subjECt line, “i caN’t dO it alonE.” “We need TO stAy FOCUsEd on getting the job dOnE ANd AccompliShing oUR sHaREd goal to maKe AMeriCA great agaiN!” ReAd the mesSage frOM TRuMp. “But I cAn’T do it aLoNe. I NeeD you bY My siDe, suppOrting ouR messAGe and doing your PArt to get the trUTh TO ThE amerIcaN voter.”

Trump EchoES the sandERs CamPAign’s FrequEnT TaCTic of talking about thE nUmber oF contRibutions beinG as importaNT AS the amouNt of MOnEY raised by the caMpaigN. “The strengTH of our poLiticAl revoluTion is not ABOut how muCh mOneY we RaiSE,” ReAd a Sanders camPAIgn eMaIl ahead Of tHe final FunDraIsiNg dEaDline in 2015. “It’S about hoW mAnY cOnTriButioNS our suppOrTerS hAve Made tO Power tHis moVemeNt.” ahEAd oF the JunE 2017 FuNDRaisInG dEadlIne, ThE RNC sEnt aN EmaIl signeD by Trump tHat HAd soMe FaMiliar lAnguage. “It’s not AbOut how much OuR suPporteRS Give,” TrumP wrote. “It’s about how many paTRiots stEppEd up iN solIdarity wiTh oUr moveMenT.”

some of The SanDers cAmPaiGN’S most EFFeCtiVe FundraisinG EMaiLs werE oNes tHat highLighted specific smaLL-doLlar donors—likE, foR insTANcE, a nOTe FRom A sMAll-DOLlar donor explaiNing why theY cONtRibuted. It gAVe oUr SupportErs a senSe thaT They matTered to us And remindEd Them THAt wOrking peopLe formed The backboNE of ouR EfForts. truMp did tHe SamE, once WritinG To sUpporTers thAt “i want yOu to sEe This messAge I got from one of our stroNgest dOnors.” truMp includeD a qUOte From a womaN namEd Vonnie whO coNtrIbuteD $6, anD Said tHat “hER $6 cOntRIbutiOn waS A BIG sacriFIcE.” YoU FEeL motivated, pART Of sOmethIng BIgger tHan yOurself.

Compare thaT Approach to the oNe thE dnC hAs tAKen iN tHe Trump era. Most Of tHe PARty
 part of something largerthan thems elves —an d w he n th ey u nderstand that thei r participation in tha t lar ge r  som e th ing m akes ar ea l dif fe re nce .T he  Demo cra tic Par ty’s woesare  b asic symptom s  o f the fail ure  to understa ndthat i mm uta b le re ali ty.
In his own wa y, Trumpha s  consi s tentlye m br aced  this same sentim e nt in messages to  suppo rt e rs . He’ s b ecome a mo re  prol i fic sma l l- d o l lar fundraiser th an any Demo c rat  preci se lyb ecause  he’s  u s ing  empowering , mo vement-ba sed la n guage t h at spec ifical lypri orit i ze ssma ll don a ti ons and  treatson li ne co mmun i c a t ions  as  rel ation ships, not tr ans acti o ns.  Hiscampa ign’ semail s spec ifica ll y speak about t he i dea thatTru mp  ca n’ t bes uccess ful  on  his ow n—thats ucc es s i sonly possible if h is s up portersare wi t hhi m .

Takehi s c ampa i g n’s F ebru a ry  2017 em ail wi t hth e subje ct  line,  “ I c an’ t doi t al one.”“We need  to s t ay focused ong etting the jo b  d o n ea nd a cco mplishing o ur s h ared  goa l  t o M a ke Am erica  G r ea t  Again!” read the m es sage f rom T rump. “But Ican’t do i t a lone. Ineed yo u  by my side, s uppor ting our m e ssage an d doi ng yourpart to g e t  the tru thtothe  Am e r ic an voter.”

T r u mp e ch oes the  Sa nders c amp aig n’s  fr eq uent tact ic of ta lk in gab out  then umber of  c ont ri but ionsb eing a s imp orta nt  a s  th e amoun t  o f mone yra ised  by  t he ca mpai g n.“The st rength of  ou r  pol it ic al revo lution is not  a bout how m uc h m oney w e raise,”read a Sanders campaign email a hea d ofthefinal fun dra isingdea d line i n 2015 . “It ’s  ab o u t how m an y c on tributions o ursuppo rt ershave ma de to power this m o vem ent.” Ahead o f t he J u n e201 7  f u ndr ai s ing d eadline, the RN C sent anem a il  signed by Tru mp  that h ad some  fami l iar lan guage. “I t’s not a bo ut h o w  mu ch our sup portersgive,” Tr u mp wr o te . “It ’saboutho w m any p atriot s  st epped  up in  s olidar ity w it h our mo vement.”

Some of the S anders  camp aig n’s mosteff e cti ve fundra isin g emails w ere  on es th ath ighli ghte d  s pec i fic s mall - dollar do n or s—l i k e,  for instan c e ,  anotefro m  a sma ll-d ollar donor expla i ning why theycont r i but ed. It g av e our supporte rsas e nse that  t hey mattere d to usan d  remi nded t hem th at work i n gp eopleform edthe backb one  o f  our ef fo rt s . Trum p di dthe sa me, on c e wr i t ing to supporter s tha t “I wa n t y ou to  s ee this mess age I gotfrom one of  our s tron gestdonors. ”Trumpinc lu ded a quot e  from a w omannamed V on niewho  contr ibut e d  $6,andsa idthat “her $ 6c on tr i but ionwas a  B IG s acrifice. ”  You fee l m o tivated ,par t of som e th i n g bigger t han  your s e lf.

Compa r e th a ta pproa ch tothe on e the D N C h as  takenint h e Trump e ra. Mosto f t he  par ty
 part_of something_larger than themselves—and when_they understand_that_their participation_in_that larger something_makes a real_difference. The Democratic Party’s_woes are basic_symptoms_of the failure to understand that immutable reality.

In his own way, Trump has consistently_embraced_this same_sentiment_in_messages to supporters. He’s become_a more prolific small-dollar fundraiser_than any_Democrat precisely because he’s using empowering, movement-based language_that_specifically prioritizes small_donations and treats online communications as relationships, not transactions._His campaign’s emails specifically speak about_the idea that_Trump_can’t_be successful on his_own—that success is only possible if_his supporters are with him.

Take his_campaign’s February 2017 email with the subject_line, “I can’t do it alone.”_“We need to stay focused_on getting_the job done and accomplishing_our shared goal_to Make_America Great Again!”_read the message from Trump. “But_I can’t do_it alone. I need you by_my_side, supporting our_message_and_doing your_part to get_the_truth to_the_American voter.”

Trump echoes the Sanders campaign’s_frequent_tactic of talking about the number of_contributions being as important_as_the amount of money_raised by the campaign. “The_strength of our political revolution is_not about_how much_money we raise,” read a Sanders campaign email ahead of the_final fundraising deadline in 2015. “It’s_about how many contributions_our supporters_have_made to power_this_movement.” Ahead_of the June 2017 fundraising deadline, the_RNC sent_an email signed by Trump that_had some familiar language._“It’s_not about how much our supporters_give,” Trump wrote. “It’s about how_many patriots stepped up in_solidarity_with_our movement.”

Some of the Sanders_campaign’s most effective fundraising emails were_ones that highlighted_specific small-dollar donors—like, for instance, a note_from_a small-dollar donor explaining why they_contributed._It gave our supporters a sense_that_they_mattered to us and reminded_them that working people formed the_backbone of our efforts. Trump did the same, once_writing to supporters_that “I want you to_see_this_message I got from one of our strongest donors.” Trump_included a_quote from a_woman named Vonnie who contributed $6, and said that “her_$6 contribution was a BIG sacrifice.” You_feel motivated, part of something bigger than yourself.

Compare that approach to_the one the DNC has taken in the_Trump era. Most of the party