 us to get off to a flying start.

On day one, we had our snap general election campaign pack ready to go. Soon after, support to local teams was delivered through targeted messaging at both national and constituency level. Alongside this, localised policy information, statistics and campaign materials supported activists not just with national political messages but with individual resources to fight in their areas, bringing their campaigns to life.

Informed by the lessons of recent elections, ours was an innovative approach to campaigning. Behind the scenes the teams in HQ had been developing a range of new tools over the last year, and the snap election gave us the opportunity to deploy them for the first time. We placed digital at the heart of our activities, with HQ teams organised into separate campaign and organisational arms. The former led on delivering the right message to the right voters, the latter on engagement and mobilisation.

Central to this new approach was Promote, which linked our voter database technology with Facebook. This cutting-edge tool allowed us to deploy targeted messaging to key voters on a more personal and localised level than ever before.

We put unprecedented levels of funding into online advertising, supported by a highly professional data targeting operation that gave us an edge in getting the right messages in front of the right voters. This allowed us to make quick decisions about who and where to target.

When we saw improved local canvass returns in Sheffield Hallam, we were able to target anti-Lib Dem Facebook messages at all the voters in the seats that we thought were being contested between Labour and the Lib Dems. In the last week alone 24 million people viewed our shared content on Facebook. And our fundraising reached new highs too. Over £4m was raised in small donations, most of it from 220,000 online donations.

While digital came to the fore, it was not at the exclusion of other methods of communicating with voters. More than 80m items of direct mail were issued, targeted in a way to reinforce online messaging. This was allied to a heavy investment in voter registration – a decision taken early and deliberately by the campaign.

When brought together, this resulted in a sophisticated web of communications, tailored to individuals. For example, as a first-time voter you may have received targeted communication urging you to sign up to vote, followed by direct mail and Facebook communication on the same day relating to the issues most relevant to you. Traditional campaigning values in a modern setting, you might say.

At the
us to get off to a flying start. 

 On day one, we take our snap cosmopolitan election campaign pack quick to go. Soon subsequently, support to local teams was give birth through targeted messaging at both home and constituency level. Alongside this, localised policy information, statistics and campaign material supported activists not precisely with home political messages but with individual resources to contend in their areas, bringing their political campaign to life. 

 Informed by the lessons of late elections, ours was an innovative access to campaigning. Behind the scenes the team in HQ had been developing a range of new tools over the last class, and the snap election gave us the opportunity to deploy them for the first time. We placed digital at the heart of our activities, with HQ team organised into separate campaign and organisational arms. The former led on delivering the right message to the right voter, the latter on battle and mobilisation. 

 Central to this modern overture was Promote, which linked our voter database technology with Facebook. This cutting - boundary tool admit us to deploy targeted messaging to key voters on a more personal and localize level than ever before. 

 We put unprecedented levels of funding into on-line advertising, supported by a highly professional data targeting process that gave us an boundary in get the right messages in front of the right voters. This allowed us to make quick decision about who and where to target. 

 When we saw improved local canvass returns in Sheffield Hallam, we were able to target anti - Lib Dem Facebook message at all the voters in the seat that we think were being contested between Labour and the Lib Dems. In the concluding week entirely 24 million people viewed our partake content on Facebook. And our fundraising reached modern highs besides. Over £ 4 m was raised in small donations, most of it from 220,000 online donations. 

 While digital came to the fore, it was not at the exclusion of early methods of communicating with voter. More than 80 m items of direct mail were issue, targeted in a way to reinforce online messaging. This was ally to a heavy investment in voter registration – a decision taken early and deliberately by the campaign. 

 When bring in concert, this result in a sophisticated web of communications, tailored to person. For example, as a first - time voter you may have receive targeted communication urging you to sign up to vote, followed by direct mail and Facebook communication on the like day relating to the issues most relevant to you. Traditional campaigning values in a modern setting, you might state. 

 At the
 us to get off to a flying rtart.

On day one, we had our shap genefal election campaign pack rxady to gi. Soon after, support tu local tvams was eelitered through tacfeted mcfsagjkg at uoth national akd constituancy level. Alotgribe this, localised policy information, statisyifs and campaigg maueryals supported activists not just with nationel political mexsages but with individual reslurces to fight in their areaw, brybging their zampaigns uo life.

Inforjed by the lessons of recent eldctious, ours was ab ijtovative ap'roach to campaignlmg. Behhnd the scenes the tesms in HQ had been developiig a range of new tojls over dhz last year, and the sbap elewtiot gaxw ur tge olportujitb to deploy them for tye first time. We plscqe digital at fhe hewre of our activities, with HQ teams organpsed into separate campaign and organisational atms. The fowmer led on delivering the right message to the rhght togerw, bhe uqther on engagement and mobilisation.

Central to egix kew approach was Promote, whocj kynked our votgr datayzss technology with Vacebooh. Thiw cutting-tdge yool allowed us to deploy tqrgeted messcgibg to key voters ou a more perronak and localised level than erer berore.

We put knprecedehged levels of fuvdikg hnto online advertising, su[ported bb a hnghly prufesxional data targfting operation that gavf us cn edce in gettlng the right messages in front of the right foderv. This ajlowec us to make zuick decisionx about who xnd where no target.

Xhen we saw ymproved locan canvass retnrns in Sreffueld Hallam, de were able tp target cuti-Lib Den Facebook messagex aj zll the voters nu uhw seats that wr tfoudhn wxre bqhng contesteg begwedm Labuur and the Uib Cems. In the last ween alkne 24 million peoplr yiewed out shared sontent on Favebook. And our funfraismng reeched mew highs too. Over £4m was raised ih small dlnabions, most of it nrom 220,000 online dpnations.

While digital came to the fore, mt was not at the exclosion of other methodx of communirating with votars. More than 80m itemw of direct mail eere issued, targeted jn a wdy to reinforce online messaging. This was allied to a heavy investment in votee registration – a secixion nakzn zarly agd dxlmberately by the bampaign.

When brought together, thms resulteg nn a sophisticated web of comkuvications, taiuored to individuals. For example, as a first-time voter you may hsve received targeted cokmunicatuon udging jku to sign up to votr, follmwed vy dirext mwil and Facebuok clmmunicatlon pn the same day relating to the iswues mish relevant to yon. Traditionap campzignind values in a mosern dettivg, you might xay.

At the
us to get off to a flying day we had snap general election Soon support to local was delivered through messaging at both national and constituency Alongside this, localised policy information, statistics and campaign materials supported activists not just national political messages but with individual resources to fight in their areas, bringing campaigns life. by lessons of recent elections, ours was an innovative approach to campaigning. Behind the scenes the teams HQ had been developing a range of new over the last year, the snap election gave us opportunity deploy them the time. placed digital at heart of our activities, with HQ teams organised into separate campaign and organisational arms. The former led delivering the to the voters, latter engagement and mobilisation. this new approach was Promote, which database technology with Facebook. This cutting-edge tool allowed to deploy messaging to key voters on a personal and localised level than ever before. We unprecedented levels of funding into online advertising, supported by a highly professional data targeting operation us an edge in the right messages front the voters. allowed us make quick decisions about who and where to target. When we improved local canvass returns in Sheffield Hallam, we were able anti-Lib Facebook messages at the voters in the that thought were being contested and Lib last alone million people viewed our content on Facebook. And our reached new highs too. small donations, most of it from 220,000 online While digital came to the fore, it not at the exclusion of other methods of communicating with voters. More 80m items mail were issued, targeted in a way to online messaging. This was to a heavy investment in voter registration – a taken and deliberately the campaign. When together, this resulted a sophisticated web tailored to For as you may have received targeted communication you sign up to vote, followed direct Facebook communication on the same day relating to the issues most relevant to you. Traditional in a modern setting, might At the
 us to get off to a flying start.

ON day one, we hAd our SnaP geNeRal eLectIon campaign pacK ReadY to go. Soon after, support tO locaL tEAms wAS dEliveRed throUGh TARgeTeD mEssAgINg At botH naTional aNd constituEncY lEvel. AlongsidE ThIs, localiseD poLicy informatIon, StatisTiCs aND campAigN mateRials sUPporteD activistS nOT just wITh natioNAL pOlitIcal messages but wiTH iNDividual resourCes to fIgHT iN THeiR arEas, bringinG tHeir cAMpaigns TO lIFE.

infORmed by the lessOns of recent ELecTions, oUrS waS An innoVativE aPProAch to campaiGninG. Behind thE sceneS The teamS In HQ had Been deVelOpiNg a rANgE oF neW tOOls OVeR thE LasT year, and ThE sNap elEctiON GAVe us The OppoRtuniTy to deploy theM foR the FIrsT time. we plaCed dIgItal aT the heArt of OuR activities, with hQ teAms organiSed InTo sEpArate CAmpaigN anD orGanisatIonal arMS. ThE fORMEr Led on delivering the RiGHT mEssage to The rigHT vOtERs, the latTeR on EngaGEMent aNd moBIlIsation.

CEntral TO tHiS new appRoAch was prOmoTe, wHich lINked Our votEr databaSe tecHNology with FaceBOok. This cuttinG-EdGE ToOL allOweD us to deploy TargETed mEssaGInG to KEy votErs on A mORe PErsonal and localised LeVel thaN ever Before.

We put unPrecedenteD LEVels of fuNdinG InTO online advertiSing, sUpported by A Highly prOfessIonal datA targetinG OPeration ThaT gaVe uS an EDGe In getting the rIGHt meSsAges in fRonT of the rIghT voTerS. ThIs Allowed us To make quIcK dEcIsIonS abouT Who and whErE to TaRgeT.

When WE saw imProveD locAl CaNVasS returnS In sHEffiElD HAllaM, we WeRe ablE to tARgeT anti-LiB Dem FacebOok MEssaGeS aT all the Voters in the seAtS that we thoUgHt wEre beiNG ContesteD between Labour and the Lib dEms. In thE laSt weeK aloNe 24 million PeoPle vieWed OUr sharEd contEnt on faCebOOK. And oUR FuNdrAiSing reacheD NEw hIghs tOo. over £4M was raiSed in small donationS, MosT of it from 220,000 onliNe dOnatIONs.

whiLE dIGitAl CAme TO The fore, it was not At the excluSiON oF other methODs oF cOmmunicAting wiTh votERs. More tHan 80m items Of direct mAiL werE ISsuEd, targeted In a way to Reinforce ONline MEsSaginG. ThIs was aLlIed To a heAvy invEStmEnt in Voter rEgIstratIon – a dEcIsion takEn early and deliberately bY the caMpaigN.

WhEn brought TogETheR, this resuLted In a sophistIcaTed Web of ComMUnicaTionS, TaIloREd to iNdivIDuals. For eXAmPle, AS A fIrst-time votER YOu mAy havE reCEived tArgeTed communication uRGing you to sign uP to vOTE, foLloWEd by DiRect mail and FacEboOk COMmunicatIoN on the same dAy relatiNg TO the iSsues mOst relEvant to YOU. TRAditioNal cAmpAigning vaLueS iN A modern SeTtINg, you mIght SaY.

At the
 us to get off to a flying  start.

O n day  on e,we  had  our  snap generale lect ion campaign pack read y togo .  Soo n  a fter,  suppor t  t o loc al  t eam sw as  deli ver ed thro ugh target edme ssaging at b o th  nationaland  constituenc y l evel.Al ong s ide t his , loc alised policy  informat io n , stat i stics a n d  c ampa ign materials sup p or t ed activists n ot jus tw it h nat ion al politic al  mess a ges but wi t h ind i vidual resour ces to figh t  in  their  a rea s , brin gingth e ircampaigns t o li fe.

Info rmed b y  the le s sons of  recen t e lec tion s ,ou rswa s  an in nov a tiv e approa ch  t o cam paig n i n g . Be hin d th e sce nes the teams  in  HQh adbeendevel opin ga ran ge ofnew t oo ls over the las t ye ar, and t hesn apel ectio n  gaveusthe  opport unity t o  de pl o y th em for the first t im e .  W e placed  digit a lat the hear tofoura c tivit ies, wi th HQ te ams or g an is ed into  s eparat ecam pai gn an d  org anisat ional ar ms. T h e former led o n  delivering t h er i gh t  mes sag e to the ri ghtv oter s, t h elat t er on  enga ge m en t  and mobilisation.
C entral  to t his new appro ach was Pr o m o te, whic h li n ke d  our voter dat abase  technolog y  with Fa ceboo k. Thiscutting-e d g e tool a llo wed  us  to d ep loy targetedm e ssag in g to ke y v oters o n a  mo reper so nal and l ocalised  l ev el  t han  ever before.
W e p ut  un prece d entedlevel s of  f un d ing  into o n li n e  adv er ti sing , s up porte d by a h ighly p rofession ald atata rg eting o peration that  g ave us aned gein get t i ng the r ight messages in fronto f the r igh t vot ers.  This all owe d us t o m a ke qui ck dec ision sabo u t  whoa n dwhe re  to target . 
Wh en we  s aw i mproved  local canvass ret u rns  in Sheffield  Ha llam , we  we r ea ble  t o  ta r g et anti-Lib Dem  Facebookme s sa ges at all the  v oters i n the s eatst hat wethought w ere being  c onte s t edbetween La bour and  the LibD ems.I nthe l ast  weekal one  24 m illion peo ple v iewedou r shar ed co nt ent on F acebook. And our fundra isingreach ednew highs  to o . O ver £4m w as r aised in s mal l d onati ons ,  most  ofi tfro m  220, 000o nline don a ti ons . 
W hile digita l c ame  to t hef ore, i t wa s not at the excl u sion of othermeth o d s o f c o mmun ic ating with vot ers .M o re than80 m items ofdirect m ai l  were  issue d, tar geted i n aw ay torein for ce online  me ss a ging. T hi sw as all iedto  a hea vy inv e stme n t  in voter regist ratio n – a d e cis ion t ak en earl y  and  deliberat ely by thecampai gn.
When  brough ttogeth er,  t his result e d in a so phist icatedwe b of  co mmunic atio n s , tai lore dtoindividua l s .F or  e x amp le,as afi rst- time vote r  you may  ha v e recei ve d t a r getedc om m u nication u rgi ng yo u to sign up to v o te ,  foll owed b y dire ct mail and  F acebook  co m m unication  on the s a meda y re lating t otheis sue smost relevant t o you. T radition a l  campa ign i ng v a lues i na modern set ting,  y o u might s ay. 

At th e 
 us_to get_off to a flying_start.

On day_one,_we had_our_snap general election_campaign pack ready_to go. Soon after,_support to local_teams_was delivered through targeted messaging at both national and constituency level. Alongside this, localised_policy_information, statistics_and_campaign_materials supported activists not just_with national political messages but_with individual_resources to fight in their areas, bringing their_campaigns_to life.

Informed by_the lessons of recent elections, ours was an innovative_approach to campaigning. Behind the scenes_the teams in_HQ_had_been developing a range_of new tools over the last_year, and the snap election gave_us the opportunity to deploy them for_the first time. We placed digital_at the heart of our_activities, with_HQ teams organised into separate_campaign and organisational_arms. The_former led on_delivering the right message to the_right voters, the_latter on engagement and mobilisation.

Central to_this_new approach was_Promote,_which_linked our_voter database technology_with_Facebook. This_cutting-edge_tool allowed us to deploy targeted_messaging_to key voters on a more personal_and localised level than_ever_before.

We put unprecedented levels_of funding into online advertising,_supported by a highly professional data_targeting operation_that gave_us an edge in getting the right messages in front of_the right voters. This allowed us_to make quick decisions_about who_and_where to target.

When_we_saw improved_local canvass returns in Sheffield Hallam, we_were able_to target anti-Lib Dem Facebook messages_at all the voters_in_the seats that we thought were_being contested between Labour and the_Lib Dems. In the last_week_alone_24 million people viewed our_shared content on Facebook. And our_fundraising reached new_highs too. Over £4m was raised in_small_donations, most of it from 220,000_online_donations.

While digital came to the fore,_it_was_not at the exclusion of_other methods of communicating with voters._More than 80m items of direct mail were issued,_targeted in a_way to reinforce online messaging._This_was_allied to a heavy investment in voter registration – a_decision taken_early and deliberately_by the campaign.

When brought together, this resulted in a sophisticated_web of communications, tailored to individuals. For_example, as a first-time voter you may have received targeted communication_urging you to sign up to vote, followed_by direct mail and Facebook communication on_the same day relating_to_the issues most relevant to you. Traditional_campaigning_values_in_a modern setting,_you might say.

At_the