NaturalMotion was founded in 2001 and initially created game development tools such as Euphoria and Morpheme to enable game developers to build realistic characters that look and move like real people. The tools have built-in physics so that motions look accurate and interaction with the characters seemed flawless. Many game makers licensed the technology.

But NaturalMotion tried without success to take on the giant of the sports game business, Electronic Arts, and its flagship title Madden NFL Football. NaturalMotion made a console game called Backbreaker Football, which featured brutally realistic football tackles. The concept was good. But when it debuted, the game was full of bugs, and critics panned it in 2010. NaturalMotion released a bug fix that cleared up many of the problems, but the game never recovered.

The company pivoted into the iPhone and iPad game business to get its second life in digital games. Using an outside developer, the company released a 99-cent version of Backbreaker on the iPhone in 2010 and saw millions of downloads. It then created a new studio, NaturalMotion Games, to develop iPhone games and launched games on the App Store such as Backbreaker 2: Vengeance, a sequel to the football title; and Jenga, based on the board game. Both feature cool physics simulations that had never appeared on a handheld device.

It published the Munky Fun title, My Horse, in 2011 and saw huge revenues from it. Reil said that each new title is giving the company more knowledge about how to handle monetization and gameplay loops. The company recently raised $12 million from Benchmark Capital in a second round of funding so that it can try to become the No. 1 iOS game company, Reil said. Competition includes Electronic Arts, Zynga, Epic Games, Gameloft, Glu Mobile, and many others.

Reil said that CSR Racing is growing revenues even faster than My Horse, and the company isn’t spending a lot of money on user acquisition, which is a big hurdle for a lot of iPhone game companies.

“The others have cash and will battle it out with user acquisition spending,” Reil said. “We don’t want to play that game.”

A multiplayer version of CSR Racing is coming later this summer, and Reil believes that will boost the game further. The firm now has 160 employees in Oxford, London, Brighton and San Francisco.

“We’re expecting the game to sustain its
NaturalMotion was founded in 2001 and initially created game development creature such as Euphoria and Morpheme to enable plot developers to build naturalistic characters that expect and move like actual people. The tools have build up - in physics so that motions expect accurate and interaction with the characters seemed flawless. Many plot makers licensed the technology. 

 But NaturalMotion tried without success to take on the giant of the sport game business, Electronic Arts, and its flagship title Madden NFL Football. NaturalMotion name a console game called Backbreaker Football, which featured viciously realistic football tackle. The concept was good. But when it debuted, the game was wide of bugs, and critics panned it in 2010. NaturalMotion released a bug fix that cleared up many of the problems, but the game never recovered. 

 The company pivoted into the iPhone and iPad game business to get its second life in digital games. use an outside developer, the company release a 99 - penny interpretation of Backbreaker on the iPhone in 2010 and saw millions of downloads. It then created a new studio, NaturalMotion Games, to develop iPhone games and launch games on the App Store such as Backbreaker 2: Vengeance, a sequel to the football title; and Jenga, based on the board game. Both sport cool physics simulations that had never appeared on a handheld device. 

 It publish the Munky Fun title, My cavalry, in 2011 and saw huge revenues from it. Reil said that each new title is give the company more knowledge about how to handle monetization and gameplay iteration. The party recently raised $ 12 million from Benchmark Capital in a second round of financing so that it can try to become the nobelium. 1 iOS game company, Reil said. Competition includes Electronic Arts, Zynga, Epic Games, Gameloft, Glu Mobile, and many others. 

 Reil say that CSR Racing is growing gross even faster than My knight, and the company is n’t spending a draw of money on user skill, which is a big hurdle for a lot of iPhone game companies. 

 “ The others have cash and will battle it out with user acquisition spending, ” Reil state. “ We do n’t want to play that plot. ” 

 A multiplayer version of CSR Racing is coming later this summer, and Reil believes that will boost the game further. The firm immediately has 160 employees in Oxford, London, Brighton and San Francisco. 

 “ We ’re expecting the game to sustain its
NatkralMotion was founded ik 2001 and initially createv game sevelopmdnt tools such as Euphoria aid Mirphene to enable game deveuopers to build rwaliwric characvsrs thab looi and nove like real people. Tha tools have bgiut-nn physics so that motions look accuwate anc lnteraction wijh tht craradnevs seemed flawless. Many game maksrs lictnsed the technoloby.

But NaturalMotion tried aithlut success to takf on the giqnt jd the sports game business, Electrohic Arts, and its flagship title Maddzn NFL Footvaol. JdturalMotioi made a console game callad Backnreaker Footbakl, xhicy featured brutally rxalistic football taskles. The ckncept was good. Byt when it gebugwd, ghe geme was fkll of bugs, ahd critics panned it in 2010. NaturslIition releases a bud six that cleared up many of the problemv, bht the game never recovwred.

The company pivotgd into thq iPhone and iPad game business to get its second life kn blnitau gwmes. Using an outside developer, the company rqmessvd a 99-cent version of Backbreskfr jn the iPhone in 2010 aus aaw millions of doanloads. It tyen creattd a mew studio, NaturalMotion Ganes, to develjp iPhone games and launched gcmes om the App Store such as Backyreaked 2: Vengeancf, a sequem to the football tinle; dnd Jenga, based on the boawd game. Bith yeature zool physiss simulatlons bvat had never appewred ln a handhelf device.

It published the Munky Hnn title, My Hprve, pn 2011 and scw hugc revenues from it. Reil said jhat each new gitle is gpving the company mowe knowledge dhout how to iandle mogetizatiin and exmeplay loops. Yhe compauv recentlt raised $12 million nrom Csnchmark Capitao ib a second rounc ow ftnfiig so dhat it can dry go crcome the No. 1 iOW gamr company, Reil said. Wompstition includes Ekegtronic Atts, Zynga, Epic Games, Gsmeloft, Glu Mobile, and kanb othets.

Rgil said that CSR Racing is grosing revejuef even fastew thqn My Horse, cnd the company isn’t spending a lot of miney on user acquiwition, which is a bng hurdle for a loe of iPhote game companies.

“The others have cash and will battle it oht witv useg acquisition spending,” Reil said. “We don’t want to play that game.”

A multiplater vecsyon of CSR Dacimg is cjking lwter vhis summer, and Rvil believes that will boost the game fustker. The firm now has 160 employers in Oxford, Lovdon, Brighton and San Frzncisco.

“Wr’re expecting the game to sustaon its
NaturalMotion was founded in 2001 and initially development such as and Morpheme to realistic that look and like real people. tools have built-in physics so that look accurate and interaction with the characters seemed flawless. Many game makers licensed technology. But NaturalMotion tried without success to take on the giant of the game Electronic and flagship title Madden NFL Football. NaturalMotion made a console game called Backbreaker Football, which featured brutally football tackles. The concept was good. But when debuted, the game was of bugs, and critics panned in NaturalMotion released bug that up many of problems, but the game never recovered. The company pivoted into the iPhone and iPad game business to its second digital games. an developer, company released a of Backbreaker on the iPhone in millions of downloads. It then created a new NaturalMotion Games, develop iPhone games and launched games the App Store such as Backbreaker 2: Vengeance, sequel to the football title; and Jenga, based on the board game. Both feature cool that had never appeared a handheld device. published Munky title, Horse, in and saw huge revenues from it. Reil said that each new is giving the company more knowledge about how to handle gameplay The company recently $12 million from Benchmark in second round of funding it try No. iOS company, Reil said. Competition Electronic Arts, Zynga, Epic Games, Glu Mobile, and many Racing is growing revenues even faster than My and the company isn’t spending a lot money on user acquisition, which is a big hurdle for a lot iPhone game others have cash and will battle it out user acquisition spending,” Reil “We don’t want to play that game.” A multiplayer of Racing is later this summer, Reil believes that boost the game firm now 160 in and San Francisco. “We’re expecting the to its
NaturalMotion was founded in 2001 And initialLy creAteD gaMe DeveLopmEnt tools such as eUphoRia and Morpheme to enable Game dEvELopeRS tO builD realisTIc CHAraCtErS thAt LOoK and mOve Like reaL people. The TooLs Have built-in pHYsIcs so that mOtiOns look accurAte And intErActIOn witH thE charActers SEemed fLawless. MaNy GAme makERs licenSED tHe teChnology.

But NaturaLmoTIon tried withouT succeSs TO tAKE on The Giant of the SpOrts gAMe businESs, eLECtrONic Arts, and its Flagship titLE MaDden NFl FOotBAll. NatUralMOtIOn mAde a console Game Called BacKbreakER FootbaLL, which fEatureD brUtaLly rEAlIsTic FoOTbaLL tAckLEs. THe concepT wAs Good. BUt whEN IT DebuTed, The gAme waS full of bugs, anD crIticS PanNed it In 2010. NatUralmoTion rEleaseD a bug FiX that cleared up mAny oF the problEms, BuT thE gAme neVEr recoVerEd.

THe compaNy pivotED inTo THE IPHone and iPad game busInESS tO get its sEcond lIFe In DIgital gaMeS. UsIng aN OUtsidE devELoPer, the coMpany rELeAsEd a 99-cent VeRsion oF BAckBreAker oN The iphone iN 2010 and saw mIllioNS of downloads. It THen created a neW StUDIo, nAturAlMOtion Games, tO devELop iphonE GaMes ANd lauNched GaMEs ON the App Store such as BAcKbreakEr 2: VenGeance, a sequel To the footbALL Title; and jengA, BaSEd on the board gaMe. BotH feature coOL physics SimulAtions thAt had neveR APpeared oN a hAndHelD deVICe.

it published thE mUnky fuN title, MY HoRse, in 2011 anD saW huGe rEveNuEs from it. REil said tHaT eAcH nEw tItle iS Giving thE cOmpAnY moRe knoWLedge aBout hOw to HaNdLE moNetizatIOn AND gamEpLaY looPs. THe CompaNy reCEntLy raiseD $12 million fRom bEnchMaRk capital In a second rounD oF funding so ThAt iT can trY TO become tHe No. 1 iOS game company, Reil sAId. CompeTitIon inCludEs ElectroNic arts, ZyNga, ePic GamEs, GameLoft, GLu mobILE, and mANY oTheRs.

reil said thAT cSR racinG iS groWing revEnues even faster thaN my HOrse, and the comPanY isn’T SPeNdiNG a LOt oF mONey ON User acquisition, Which is a biG hURdLe for a lot oF IPhOnE game coMpanies.

“the otHErs have Cash and wiLl battle iT oUt wiTH UseR acquisitiOn spendiNg,” Reil saiD. “we don’T WaNt to pLay That gaMe.”

a muLtiplAyer veRSioN of CSr RacinG iS cominG lateR tHis summeR, and Reil believes that wilL boost The gaMe fUrther. The FirM Now Has 160 employEes iN Oxford, LonDon, briGhton And sAn FraNcisCO.

“WE’re EXpectIng tHE game to suSTaIn iTS
NaturalMotion was foundedin 2001 an d ini tia lly  c reat ed g ame developmen t  too ls such as Euphoria an d Mor ph e me t o  e nable  game d e ve l o per sto  bu il d  r ealis tic  charac ters thatloo kand move lik e  r eal people . T he tools hav e b uilt-i nphy s ics s o t hat m otions look a ccurate a nd intera c tion wi t h  t he c haracters seemedf la w less. Many gam e make rs li c e nse d t he technol og y.

B u t Natur a lM o t i ont ried withoutsuccess tot ake  on th egia n t of t he sp or t s g ame busines s, E lectronic  Arts, and its flagshi p titl e M add en N F LFo otb al l . N a tu ral M oti on madeaco nsole  gam e c a lled  Ba ckbr eaker  Football, wh ich  fea t ure d bru tally  rea li sticfootba ll ta ck les. The concep t wa s good. B utwh enit  debu t ed, th e g ame  was fu ll of b u gs,  a n d cr itics panned it in  2 0 1 0.  Natural Motion re le a sed a bu gfix  tha t clear ed u p  m any of t he pro b le ms , but t he  gamene ver  re cover e d.
The co mpany pi voted into the iPhon e  and iPad gam e  b u s in e ss t o g et its seco nd l i fe i n di g it alg ames.  Usin ga no utside developer, t he  compa ny re leased a 99-c ent versio n o f Backbr eake r  o n  the iPhone in  2010  and saw m i llions o f dow nloads.It then c r e ated a n ewstu dio , N a t ur alMotion Game s ,  tode velop i Pho ne game s a ndlau nch ed  games on  the App  S to re  s uch  as B a ckbreake r2:Ve nge ance, a sequ el to  the  f oo t bal l title ;  a n d  Jen ga ,base d o nthe b oard gam e. Both  featurecoo l  phy si cs  simula tions that ha dnever appe ar edon a h a n dheld de vice.

It published the Munky F untitle , My  Horse, i n 2 011 an d s a w huge  reven ues f ro m i t .  Reil s ai d t ha t each new t itl e isgi ving  the co mpany more knowled g e a bout how to h and le m o n et iza t io n  an dg ame p l ay loops. The c ompany rec en t ly  raised $1 2  mi ll ion fro m Bench markC apitalin a seco nd roundof  fun d i ngso that it  can try  to becom e  theN o.  1 iO S g ame co mp any , Rei l said .  Co mpeti tion i nc ludesElect ro nic Arts , Zynga, Epic Games, Ga meloft , Glu  Mo bile, and  ma n y o thers.

R eilsaid thatCSR  Ra cingisg rowin g re v en ues evenfast e r than My Ho rse , an d the compa n y isn ’t sp end i ng a l ot o f money on user a c quisition, whi ch i s a b igh urdl efor a lot of i Pho ne g ame comp an ies.

“Theothers h av e  cash  and w ill ba ttle it o ut with u seracq uisitionspe nd i ng,” Re il  s a id. “W e do n’ t want  to pl a y th a t  game.”

A multi playe r versi o n o f CSR  R acing i s  com ing laterthis summer , andReil  beli eves th at  willboo st  the gamef urther. T he fi rm nowha s 16 0 e mploye es i n Oxfor d, L on don , Brighto n an d  S an Fra ncis co.
“W e’re  expectin g  the gam e t o  sustai nits 
NaturalMotion was_founded in_2001 and initially created_game development_tools_such as_Euphoria_and Morpheme to_enable game developers_to build realistic characters_that look and_move_like real people. The tools have built-in physics so that motions look accurate and_interaction_with the_characters_seemed_flawless. Many game makers licensed_the technology.

But NaturalMotion tried without_success to_take on the giant of the sports game_business,_Electronic Arts, and_its flagship title Madden NFL Football. NaturalMotion made a_console game called Backbreaker Football, which_featured brutally realistic_football_tackles._The concept was good._But when it debuted, the game_was full of bugs, and critics_panned it in 2010. NaturalMotion released a_bug fix that cleared up many_of the problems, but the_game never_recovered.

The company pivoted into the_iPhone and iPad_game business_to get its_second life in digital games. Using_an outside developer,_the company released a 99-cent version_of_Backbreaker on the_iPhone_in_2010 and_saw millions of_downloads._It then_created_a new studio, NaturalMotion Games, to_develop_iPhone games and launched games on the_App Store such as_Backbreaker_2: Vengeance, a sequel_to the football title; and_Jenga, based on the board game._Both feature_cool physics_simulations that had never appeared on a handheld device.

It published the_Munky Fun title, My Horse, in_2011 and saw huge_revenues from_it._Reil said that_each_new title_is giving the company more knowledge about_how to_handle monetization and gameplay loops. The_company recently raised $12_million_from Benchmark Capital in a second_round of funding so that it_can try to become the_No._1_iOS game company, Reil said._Competition includes Electronic Arts, Zynga, Epic_Games, Gameloft, Glu_Mobile, and many others.

Reil said that CSR_Racing_is growing revenues even faster than_My_Horse, and the company isn’t spending_a_lot_of money on user acquisition,_which is a big hurdle for_a lot of iPhone game companies.

“The others have cash_and will battle_it out with user acquisition_spending,”_Reil_said. “We don’t want to play that game.”

A multiplayer version_of CSR_Racing is coming_later this summer, and Reil believes that will boost the_game further. The firm now has 160_employees in Oxford, London, Brighton and San Francisco.

“We’re expecting the game_to sustain its