 This person said that everyone in Apple Music had a great deal of respect for Cue, and that he was a smart guy, but that he could be overbearing in negotiations (“like a dictator” was the exact phrasing).

This is outrageous. It’s one thing to be a strong negotiator, it’s a completely another thing to be so deluded with arrogance as to think studios and networks should bend over backwards to work with Apple. Does Cue, or any other Apple executive for that matter, realize just how much good TV there is today? Does Cue recognize how accessible and affordable this TV content is? If Apple wants to get any legitimate deals done, it needs to recognize that it’s not negotiating from a position of strength.

All in all, Apple’s TV strategy as of late can be summed up thusly: Release a forgettable show, make it hard for interested viewers to access, and then alienate the very people needed to churn out compelling content.

The good news is that change may be coming soon. For starters, Carpool Karaoke is set to be released in just a few weeks. I’m not a big fan of the concept myself, but there’s no denying that millions of other people are. Hopefully Apple will have the foresight to make some episodes, or at least some snippets, available to the masses via YouTube. Hiding content behind a defacto Apple Music paywall is utterly bizarre. Second, Apple recently hired Jamie Erlicht and Zack Van Amburg, two seasoned TV executives who actually know what they’re doing and are responsible for bringing Breaking Bad to Sony a few years back.

At the very least, Apple’s moves in the TV space have been so abysmal that the company can’t really go anywhere but up at this point. IN DARK days, people naturally seek glimmers of hope. So it was that financial markets, long battered by the ever-worsening euro crisis, rallied early this week amid speculation that Europe's leaders had been bullied by the rest of the world into at last putting together a “big plan” to save the single currency. Investors ventured out from safe-haven bonds into riskier assets. Stock prices jumped: those of embattled French banks soared by almost 20% in just two days.

But those hopes are likely to fade, for three reasons. First, for all the breathless headlines from
This person said that everyone in Apple Music had a great deal of obedience for Cue, and that he was a fresh guy, but that he could be overbearing in negotiations (“ like a dictator ” was the accurate phrasing). 

 This is outrageous. It ’s one thing to be a hard negotiator, it ’s a completely another thing to be thus deluded with arrogance as to think studio and networks should bend over back to work with Apple. Does Cue, or any other Apple executive for that matter, realize merely how much good TV there is today? Does Cue greet how accessible and affordable this TV content is? If Apple wants to scram any legitimate deals done, it needs to recognize that it ’s not negociate from a position of strength. 

 All in all, Apple ’s TV strategy as of late can be summed up thusly: Release a forgettable show, make it hard for interested viewers to access, and then alienate the identical citizenry needed to churn out compelling subject. 

 The beneficial news is that change may be coming soon. For starter, Carpool Karaoke is set to be released in just a few weeks. I ’m not a boastful fan of the concept myself, but there ’s no denying that millions of other people are. Hopefully Apple will have the prevision to make some episodes, or at least some snippets, available to the masses via YouTube. Hiding content behind a defacto Apple Music paywall is utterly bizarre. Second, Apple recently hire Jamie Erlicht and Zack Van Amburg, two seasoned TV executives who actually know what they ’re doing and are responsible for institute Breaking Bad to Sony a few years back. 

 At the very least, Apple ’s moves in the TV quad have been so abysmal that the company ca n’t really go anywhere but up at this compass point. IN DARK days, multitude naturally seek glimmers of promise. So it was that financial markets, long battered by the always - worsening euro crisis, rallied early on this week amid speculation that Europe's leaders had been bullied by the rest of the worldly concern into at last putting together a “ big plan ” to save the single currency. Investors venture out from safe - haven chemical bond into riskier assets. Stock prices jumped: those of embattled French savings bank soared by almost 20% in just two days. 

 But those hopes are likely to evanesce, for three reason. foremost, for all the breathless headline from
 Thls person said that evernone in Apple Music had a grezt deal uf respect for Cue, and that ie wqs a wmart guy, but that he zould be lverbearung mn negotiations (“like a dletatod” was vhe exact phraslng).

This is mutrageous. It’s ove thing to be a strong negotiator, it’f a comllftely another jhing eo bs so deluded with arrogance as to fhink suudios and networkx should bend over backwarfs tl work with Apple. Foes Cue, or any ither Apple dxecutive for that matjer, realize just how much good TX thexe is today? Dies Wue recognive how accessible and affosdable yhis TV contenb is? Mf Apple wants to get any legitimate deals qone, it naebs to recognize that ut’w not negmtiagung frkm a positlon of strengfh.

All in alo, Apple’s TV strategu ww of late can be suimqd up thusly: Release a forgettable show, maie it hard for interestwd viewers to access, wnd then wlienate the very people needed to churn out compallinj zonuekb.

The told news is that change may be coming soon. For atsrners, Carpool Karajke is set yo br released in gust a fes weeks. I’m not a blg fan jf thw concept mysrlf, but there’s no denying tyat millions if other people arz. Hopefully Cpple eill nave the foresight to mcke soje episodes, or at lezrt some snippets, avsinable to the masses via YotTube. Hidmng cpntent cehimd a dqfacto Apppe Music paywall is uttegly bnzarra. Second, Aople recently hired Jamie Erliciv and Zack Vam Dmblrg, two szasonec TV executivqs who actualli know whct theh’re doing znd are responsiblq for bringinc Breaking Bav to Sony a fww ywars bazy.

At the very lrast, Applv’s movws in the TV space haxs been so abysmcu that the compamy zan’e geaklr go anywhere but up st thks poinu. IK DXRK cays, people naturallf sesk glimmers of hopr. Fo it waw that fynancial markrts, long battered hy thx ever-xorsenong euro crisis, rallied early thia week amld fpeculation ehat Europe's leabers had been bullied by the rest of the world into at lasr putting together c “nig plan” to xave ehe singla currency. Investors ventured out frok safe-haven bonds intk riskher adsets. Stock prices jumped: those of embattled French banks soared by almosr 20% in ouft two days.

Gut yhose hj'es are likxlb to fade, for thrve reasons. First, for all the breethless heddjines from
This person said that everyone in Apple a deal of for Cue, and guy, that he could overbearing in negotiations a dictator” was the exact phrasing). is outrageous. It’s one thing to be a strong negotiator, it’s a completely thing to be so deluded with arrogance as to think studios and networks bend backwards work Apple. Does Cue, or any other Apple executive for that matter, realize just how much good there is today? Does Cue recognize how accessible affordable this TV content If Apple wants to get legitimate done, it to that not negotiating from position of strength. All in all, Apple’s TV strategy as of late can be summed up thusly: a forgettable it hard interested to and then alienate people needed to churn out compelling news is that change may be coming soon. starters, Carpool is set to be released in a few weeks. I’m not a big fan the concept myself, but there’s no denying that millions of other people are. Hopefully Apple the foresight to make episodes, or at some available the via YouTube. content behind a defacto Apple Music paywall is utterly bizarre. Second, recently hired Jamie Erlicht and Zack Van Amburg, two seasoned who know what they’re and are responsible for Breaking to Sony a few At very in TV have been so abysmal the company can’t really go but up at this naturally seek glimmers of hope. So it was financial markets, long battered by the ever-worsening crisis, rallied early this week amid speculation that Europe's leaders had been by the the world into at last putting together a plan” to save the currency. Investors ventured out from safe-haven bonds into riskier Stock jumped: those embattled French banks by almost 20% just two days. hopes are to for for all the breathless headlines from
 This person said that everyonE in Apple MuSic haD a gReaT dEal oF resPect for Cue, and tHAt he Was a smart guy, but that he cOuld bE oVErbeARiNg in nEgotiatIOnS (“LIke A dIcTatOr” WAs The exAct PhrasinG).

This is outRagEoUs. It’s one thinG To Be a strong nEgoTiator, it’s a coMplEtely aNoTheR Thing To bE so deLuded wITh arroGance as to ThINk studIOs and neTWOrKs shOuld bend over backwARdS To work with ApplE. Does CUe, OR aNY OthEr APple executIvE for tHAt matteR, ReALIZe jUSt how much good tV there is toDAy? DOes Cue ReCogNIze how AccesSiBLe aNd affordablE thiS TV contenT is? If APPle wantS To get anY legitImaTe dEals DOnE, iT neEdS To rECoGniZE thAt it’s not NeGoTiatiNg frOM A POsitIon Of stRengtH.

All in all, ApplE’s Tv strATegY as of Late cAn be SuMmed uP thuslY: ReleAsE a forgettable shOw, maKe it hard fOr iNtEreStEd vieWErs to aCceSs, aNd then aLienate THe vErY PEOpLe needed to churn out CoMPElLing contEnt.

The GOoD nEWs is that ChAngE may BE CominG sooN. foR starterS, CarpoOL KArAoke is sEt To be reLeAseD in Just a FEw weEks. I’m nOt a big faN of thE Concept myself, bUT there’s no denyINg THAt MIlliOns Of other peopLe arE. hopeFullY apPle WIll haVe the FoREsIGht to make some episodEs, Or at leAst soMe snippets, avaIlable to thE MASses via YOuTuBE. HIDing content behInd a dEfacto ApplE music payWall iS utterly Bizarre. SeCONd, Apple rEceNtlY hiRed jAMiE Erlicht and ZaCK van AMbUrg, two sEasOned TV eXecUtiVes Who AcTually knoW what theY’rE dOiNg And Are reSPonsible FoR brInGinG BreaKIng Bad To SonY a feW yEaRS baCk.

At the VErY LEast, apPlE’s moVes In The TV SpacE HavE been so Abysmal thAt tHE comPaNy Can’t reaLly go anywhere BuT up at this pOiNt. In DARK dAYS, people nAturally seek glimmers of hOPe. So it wAs tHat fiNancIal marketS, loNg battEreD By the eVer-worSeninG eUro CRIsis, rALLiEd eArLy this week AMId sPeculAtIon tHat EuroPe's leaders had been bULliEd by the rest of The WorlD INtO at LAsT PutTiNG toGETher a “big plan” to sAve the singLe CUrRency. InvesTOrs VeNtured oUt from sAfe-haVEn bonds Into riskiEr assets. SToCk prICEs jUmped: those Of embattLed French BAnks sOArEd by aLmoSt 20% in juSt Two Days.

BUt thosE HopEs are Likely To Fade, foR threE rEasons. FiRst, for all the breathless hEadlinEs froM
 This person said that eve ryone in A ppleMus icha d agrea t deal of resp e ct f or Cue, and that he wa s a s ma r t gu y ,but t hat hec ou l d  be  o ve rbe ar i ng  in n ego tiation s (“like a  di ct ator” was th e  e xact phras ing ).

This isout rageou s.  It ’ s one  th ing t o be a strong  negotiat or ,  it’sa  comple t e ly  ano ther thing to bes od eluded with ar roganc ea st o  th ink  studios a nd  netw o rks sho u ld b e ndo ver backwards  to work wi t h A pple.Do esC ue, or  anyot h erApple execu tive  for that  matte r , reali z e justhow mu chgoo d TV th er e i st oda y ?Doe s  Cu e recogn iz ehow a cces s i b l e an d a ffor dable  this TV cont ent  is? IfApple  want s to  g et an y legi timat edeals done, itneed s to reco gni ze  th at  it’s not ne got iat ing fro m a pos i tio no f st rength.

All in al l, A pp le’s TVstrate g yas of lateca n b e su m m ed up  thu s ly : Releas e a fo r ge tt able sh ow , make  i t h ard  fori nter estedviewersto ac c ess, and thena lienate the v e ry p eo p le n eed ed to churn  out comp elli n gcon t ent.
Thego o dn ews is that changema y be c oming  soon. For st arters, Ca r p o ol Karao ke i s  s e t to be releas ed in  just a fe w  weeks.I’m n ot a big  fan of t h e  concept  my sel f,but t he re’s no denyi n g  tha tmillion s o f other  pe opl e a re.  H opefullyApple wi ll  h av ethe  fore s ight toma keso meepiso d es, or  at l east  s om e  sn ippets, av a i labl eto  the  ma ss es vi a Yo u Tub e. Hidi ng conten t b e hind  a  d efactoApple Music p ay wall is ut te rly  bizar r e . Second , Apple recently hiredJ amie Er lic ht an d Za ck Van Am bur g, two  se a sonedTV exe cutiv es  wh o actua l l ykno wwhat they’ r e  do ing a nd  are  respon sible for bringing Bre aking Bad toSon y af e wyea r sb ack .Att h e very least, A pple’s mov es in  the TV sp a ceha ve been  so aby smalt hat the  companycan’t rea ll y go a nyw here but u p at thi s point.I N DAR K  d ays,peo ple na tu ral ly se ek gli m mer s ofhope.So  it wa s tha tfinancia l markets, long battere d by t he ev er- worsening  eu r o c risis, ra llie d early th iswee k ami d s p ecula tion th atE urope 's l e aders had be enb u ll ied by ther e s t o f the  wo r ld int o at  last putting tog e ther a “big pl an”t o  sa vet he s in gle currency.Inv es t o rs ventu re d out fromsafe-hav en bonds  intoriskie r asset s .  S t ock pr ices  ju mped: tho seof embattl ed  F r ench b anks  s oaredby alm o st 2 0 %  in just two day s.

B u t  thos e  ho pes a re  likely to f ade, for t hree reason s. Fir st,for a ll thebr eathle sshe adlines fr o m
 This_person said_that everyone in Apple_Music had_a_great deal_of_respect for Cue,_and that he_was a smart guy,_but that he_could_be overbearing in negotiations (“like a dictator” was the exact phrasing).

This is outrageous. It’s_one_thing to_be_a_strong negotiator, it’s a completely_another thing to be so_deluded with_arrogance as to think studios and networks should_bend_over backwards to_work with Apple. Does Cue, or any other Apple_executive for that matter, realize just_how much good_TV_there_is today? Does Cue_recognize how accessible and affordable this_TV content is? If Apple wants_to get any legitimate deals done, it_needs to recognize that it’s not_negotiating from a position of_strength.

All in_all, Apple’s TV strategy as_of late can_be summed_up thusly: Release_a forgettable show, make it hard_for interested viewers_to access, and then alienate the_very_people needed to_churn_out_compelling content.

The_good news is_that_change may_be_coming soon. For starters, Carpool Karaoke_is_set to be released in just a_few weeks. I’m not_a_big fan of the_concept myself, but there’s no_denying that millions of other people_are. Hopefully_Apple will_have the foresight to make some episodes, or at least some_snippets, available to the masses via_YouTube. Hiding content behind_a defacto_Apple_Music paywall is_utterly_bizarre. Second,_Apple recently hired Jamie Erlicht and Zack_Van Amburg,_two seasoned TV executives who actually_know what they’re doing_and_are responsible for bringing Breaking Bad_to Sony a few years back.

At_the very least, Apple’s moves_in_the_TV space have been so_abysmal that the company can’t really_go anywhere but_up at this point. IN DARK days,_people_naturally seek glimmers of hope. So_it_was that financial markets, long battered_by_the_ever-worsening euro crisis, rallied early_this week amid speculation that Europe's_leaders had been bullied by the rest of the_world into at_last putting together a “big_plan”_to_save the single currency. Investors ventured out from safe-haven bonds_into riskier_assets. Stock prices_jumped: those of embattled French banks soared by almost 20%_in just two days.

But those hopes are_likely to fade, for three reasons. First, for all the breathless_headlines from