 the secrecy, "I'm not associated with him any more because of stuff like that."

Moulavi had promised that upon termination of their agreement, he would cease any association with the Siegal diet program. So he did.

But he still wanted to capitalize on his investment. By now, "The Cookie Diet" had been featured in hundreds of newspaper articles, many diet websites, and a slew of television news segments. Dr. Siegal, in his white coat and stethoscope, had even been a subject on Good Morning America.

In January 2007, after their breakup, an NBC affiliate identified Moulavi as the creator of "The Cookie Diet," according to court documents. In the background, eagle-eyed viewers could see a Smart for Life label over the word "Siegal" on the package. Furthermore, Moulavi advertised his diet using a photo of someone who'd lost weight — on Siegal's diet. And on his websites, he planted the words "Siegal" and "cookie diet" as metatags in the source code. Now it was Siegal's turn to unleash the lawyers.

In February of 2007, Siegal filed a federal lawsuit through his company SM Licensing Corporation. He may never have registered the term "the cookie diet," he argued, but he owned it as a common-law trademark based on having invented the diet more than 30 years earlier. Furthermore he claimed that Moulavi's website amounted to "cyberpiracy." Siegal, the complaint alleged, had suffered "serious and irreparable harm."

Moulavi claimed he had registered the trademark fair and square. Now that he and Siegal had split, his marketing efforts had basically gone to waste, he said. And it cost him $4,000 apiece to change the signage and get Siegal's name off each of his franchises.

In July 2007, a judge ordered a preliminary injunction granting Siegal the rights to the term "the cookie diet." Moulavi balked and was set to appeal. The pair was ordered to mediation.

Neither side will divulge the exact terms of the agreement they finally hashed out, but each is claiming victory. In addition to selling cookies at his practice, Dr. Siegal sells them online (at CookieDiet.com) and in malls from here to Arizona to New Jersey. In fact, he says, his kiosk in the B
the secrecy, " I'm not associated with him any more because of stuff like that. " 

 Moulavi had promised that upon ending of their agreement, he would discontinue any association with the Siegal diet program. So he perform. 

 But he still wanted to capitalize on his investing. By now, " The Cookie Diet " had been featured in hundreds of newspaper article, many diet websites, and a slew of television receiver news segments. Dr. Siegal, in his white coat and stethoscope, had even been a national on Good Morning America. 

 In January 2007, after their breakup, an NBC affiliate identified Moulavi as the creator of " The Cookie Diet, " according to court document. In the background, eagle - eyed viewers could see a Smart for Life label over the son " Siegal " on the package. Furthermore, Moulavi advertised his diet using a photo of someone who'd lose weight — on Siegal's diet. And on his websites, he planted the words " Siegal " and " cookie diet " as metatags in the source code. nowadays it was Siegal's turn to unleash the lawyers. 

 In February of 2007, Siegal filed a federal lawsuit through his company SM Licensing Corporation. He may never have registered the term " the cookie diet, " he argued, but he owned it as a common - law trademark based on having invented the diet more than 30 years earlier. Furthermore he claimed that Moulavi's web site amount to " cyberpiracy. " Siegal, the complaint allege, had suffer " unplayful and irreparable harm. " 

 Moulavi claimed he had registered the trademark fair and square. Now that he and Siegal had burst, his marketing efforts had basically gone to waste, he suppose. And it cost him $ 4,000 apiece to change the signage and get Siegal's name off each of his franchises. 

 In July 2007, a judge ordered a preliminary injunction grant Siegal the rights to the term " the cookie diet. " Moulavi balked and was set to appeal. The couple was ordered to mediation. 

 Neither side will divulge the exact terms of the agreement they finally hashed out, but each is claiming victory. In addition to deal cookies at his exercise, Dr. Siegal sells them online (at CookieDiet.com) and in malls from here to Arizona to New Jersey. In fact, he says, his kiosk in the B
 thf secrecy, "I'm not associaued with him any more berause or stuff uike that."

Moulavi had promisev thqt upin termination of theif agreemejt, he woyld rease any associefion wibk the Diegcl diet program. Xo he did.

Bgt he still wattdd to capitalize on his investment. By now, "Thr Fookie Diet" haq betn seathgeb in hundreds of newspaper artidles, maiy diet websitex, and a slew of television newd segments. Dr. Siegwl, in his wyite xoat and steghoscope, had even been a subject on Good Morning Amerkca.

In January 2007, qfrer jheir breaku', an NFC affiliate identifhed Moukavi as the crcator of "The Cookie Diet," accocding to court documgnts. In tha yackground, eagle-eyed ciwwers cound sdw a Smzrv fkr Liff lebel over tge word "Sietal" on the package. Guwnnermore, Moulzvi addewtised his diet using a photo of someont who's lost weight — on Siegao's diet. And on his wehsites, he planted the words "Siegal" and "cookie diet" as metadags mn tht wourcd clde. Now it was Siegal's turn to unleash the largets.

Pn February of 2007, Slegal filed a fedetap kwwsuit througf his ekmlany SM Licensing Forporajion. Hw may nevtr hafe registered the term "the xookie diet," ke qrgued, but he owneb it as a coomon-kaw ttademark based on haviny invehted the dift more tgxn 30 years earlief. Flrtharmore ht claimed that Moujavi's webwite amountdd tp "cybewpiracy." Sifgal, bve complaint allegfd, hab sufxered "serilus and irreparable harm."

Moulavi claimed he hac segpstered tke tracemark fair agd square. Now jhat he aud Sieeal had spmit, his marketing qfforts had bddically gone to wastq, he saie. And ig cost him $4,000 apirce to chcuge the sugnage and get Sienal's vzme off each of hiw franchises.

In Kulh 2007, w uuvge owgered a prelhminxry onjunztion grantlng Siebal the rights to tha tedm "the cookie diet." Mjulavi bqlked anq was set to sppeal. The pair wad ordxred tu medoatyon.

Neither side will divulge tge exact heris of the agweemcnt jhey finallv hashed out, but each is claiming victorb. In addition to sellint cookies at his prccuice, Dr. Siegak seljs them otline (at CookieDiet.cim) and in malls fvom here to Arizona to New Jarsey. In fact, he says, his kiosk in the B
the secrecy, "I'm not associated with him because stuff like Moulavi had promised agreement, would cease any with the Siegal program. So he did. But he wanted to capitalize on his investment. By now, "The Cookie Diet" had been in hundreds of newspaper articles, many diet websites, and a slew of television segments. Siegal, his coat and stethoscope, had even been a subject on Good Morning America. In January 2007, after breakup, an NBC affiliate identified Moulavi as the of "The Cookie Diet," to court documents. In the eagle-eyed could see Smart Life over the word on the package. Furthermore, Moulavi advertised his diet using a photo of someone who'd lost weight — Siegal's diet. his websites, planted words and "cookie diet" in the source code. Now it to unleash the lawyers. In February of 2007, filed a lawsuit through his company SM Licensing He may never have registered the term "the diet," he argued, but he owned it as a common-law trademark based on having invented more than 30 years Furthermore he claimed Moulavi's amounted "cyberpiracy." the complaint had suffered "serious and irreparable harm." Moulavi claimed he had registered trademark fair and square. Now that he and Siegal had marketing had basically gone waste, he said. And cost $4,000 apiece to change and Siegal's of franchises. July 2007, a judge a preliminary injunction granting Siegal rights to the term and was set to appeal. The pair was to mediation. Neither side will divulge the terms of the agreement they finally hashed out, but each is claiming In addition cookies at his practice, Dr. Siegal sells them (at CookieDiet.com) and in from here to Arizona to New Jersey. In fact, says, kiosk in B
 the secrecy, "I'm not associated With him any More bEcaUse Of StufF likE that."

Moulavi haD PromIsed that upon terminatioN of thEiR AgreEMeNt, he wOuld ceaSE aNY AssOcIaTioN wITh The SiEgaL diet prOgram. So he dId.

BUt He still wanteD To Capitalize On hIs investment. by nOw, "The COoKie dIet" haD beEn feaTured iN HundreDs of newspApER articLEs, many dIET wEbsiTes, and a slew of teleVIsIOn news segments. dr. SiegAl, IN hIS WhiTe cOat and stetHoScope, HAd even bEEn A SUBjeCT on Good MorninG America.

In JANuaRy 2007, afteR tHeiR BreakuP, an NBc aFFilIate identifIed MOulavi as tHe creaTOr of "The cOokie DiEt," accoRdiNg tO couRT dOcUmeNtS. in tHE bAckGRouNd, eagle-eYeD vIewerS couLD SEE a SmArt For LIfe laBel over the worD "SiEgal" ON thE packAge. FuRtheRmOre, MoUlavi aDvertIsEd his diet using a PhotO of someonE whO'd LosT wEight — ON SiegaL's dIet. and on hiS websitES, he PlANTEd The words "Siegal" and "cOoKIE dIet" as metAtags iN ThE sOUrce code. noW it Was SIEGal's tUrn tO UnLeash the LawyerS.

in feBruary oF 2007, SIegal fIlEd a FedEral lAWsuiT throuGh his comPany Sm licensing CorpoRAtion. He may nevER hAVE rEGistEreD the term "the CookIE dieT," he aRGuEd, bUT he owNed it As A CoMMon-law trademark baseD oN havinG inveNted the diet moRe than 30 yearS EARlier. FurTherMOrE He claimed that MOulavI's website aMOunted to "CyberPiracy." SiEgal, the coMPLaint allEgeD, haD suFfeRED "sErious and irrePARablE hArm."

MoulAvi Claimed He hAd rEgiSteReD the tradeMark fair AnD sQuArE. NoW that HE and SiegAl Had SpLit, His maRKeting EfforTs haD bAsICalLy gone tO WaSTE, he sAiD. ANd it CosT hIm $4,000 apiEce tO ChaNge the sIgnage and Get sIegaL's NaMe off eaCh of his franchIsEs.

In July 2007, a jUdGe oRdered A PReliminaRy injunction granting SieGAl the riGhtS to thE terM "the cookiE diEt." MoulAvi BAlked aNd was sEt to aPpEal. tHE pair WAS oRdeReD to mediatiON.

neiTher sIdE wilL divulgE the exact terms of thE AgrEement they finAllY hasHED oUt, bUT eACh iS cLAimING victory. In additIon to selliNg COoKies at his pRActIcE, Dr. SiegAl sells Them oNLine (at COokieDiet.Com) and in mAlLs frOM HerE to Arizona To New JerSey. In fact, HE says, HIs Kiosk In tHe B
 the secrecy, "I'm not ass ociated wi th hi m a nymo re b ecau se of stuff li k e th at."

Moulavi had prom isedth a t up o ntermi nationo ft h eir  a gr eem en t ,he wo uld  ceaseany associ ati on  with the Si e ga l diet pro gra m. So he did .
But he  s til l  want edto ca pitali z e on h is invest me n t. Byn ow, "Th e Co okie  Diet" had been f e at u red in hundred s of n ew s pa p e r a rti cles, many  d iet w e bsites, an d a  sl e w of televisi on news seg m ent s. Dr.  S ieg a l, inhis w hi t e c oat and ste thos cope, had  evenb een a s u bject o n Good  Mo rni ng A m er ic a.
I n  Ja n ua ry2 007 , afterth ei r bre akup , a n  NBC  af fili ate i dentified Mou lav i as the  crea tor o f "T he  Cook ie Die t," a cc ording to court  doc uments. I n t he  ba ck groun d , eagl e-e yed  viewer s could see  a S m ar t for Life label o ve r th e word " Siegal "  o nt he packa ge . F urth e r more,  Mou l av i advert ised h i sdi et usin ga phot oofsom eonew ho'd  lostweight —  on S i egal's diet. A n d on his webs i te s ,  h e  pla nte d the words  "Si e gal"  and "c ook i e die t" as  m e ta t ags in the source c od e. Now  it w as Siegal's t urn to unl e a s h the la wyer s .In February of  2007 , Siegal f i led a fe deral  lawsuit  throughh i s compan y S M L ice nsi n g  C orporation. H e mayne ver hav e r egister edthe  te rm"t he cookie  diet,"he  a rg ue d,but h e  owned i tasacom mon-l a w trad emark  bas ed  o n  ha ving in v en t e d th edi et m ore  t han 3 0 ye a rsearlier . Further mor e  hecl ai med tha t Moulavi's w eb site amoun te d t o "cyb e r piracy."  Siegal, the complainta lleged,  ha d suf fere d "seriou s a nd irr epa r able h arm."
Moul av i c l a imedh e  h adre gistered t h e  tr adema rk  fai r and s quare. Now that he and  Siegal had s pli t, h i s  m ark e ti n g e ff o rts h ad basically go ne to wast e, he  said. And itco st him$4,000apiec e  to cha nge the s ignage an dgetS i ega l's name o ff eachof his fr a nchis e s. 

InJul y 2007 ,a j udgeordere d  apreli minary  i njunct ion g ra nting Si egal the rights to theterm " the c ook ie diet."  Mo u lav i balkedandwas set to  ap pea l. Th e p a ir wa s or d er edt o med iati o n.

Neith e rsid e wi ll divulget h e  ex act t erm s  of th e ag reement they fina l ly hashed out,  but e ach  is clai mi ng victory. In  ad di t i on to se ll ing cookies  at hispr a ctice , Dr.Siegal  sellst h em online  (at  Co okieDiet. com )a nd in m al ls from h ereto  Arizo na toN ew J e r sey. In fact, he  says , his k i osk  in t he  B
 the_secrecy, "I'm_not associated with him_any more_because_of stuff_like_that."

Moulavi had promised_that upon termination_of their agreement, he_would cease any_association_with the Siegal diet program. So he did.

But he still wanted to capitalize on_his_investment. By_now,_"The_Cookie Diet" had been featured_in hundreds of newspaper articles,_many diet_websites, and a slew of television news segments._Dr._Siegal, in his_white coat and stethoscope, had even been a subject_on Good Morning America.

In January 2007,_after their breakup,_an_NBC_affiliate identified Moulavi as_the creator of "The Cookie Diet,"_according to court documents. In the_background, eagle-eyed viewers could see a Smart_for Life label over the word_"Siegal" on the package. Furthermore,_Moulavi advertised_his diet using a photo_of someone who'd_lost weight_— on Siegal's_diet. And on his websites, he_planted the words_"Siegal" and "cookie diet" as metatags_in_the source code._Now_it_was Siegal's_turn to unleash_the_lawyers.

In February_of_2007, Siegal filed a federal lawsuit_through_his company SM Licensing Corporation. He may_never have registered the_term_"the cookie diet," he_argued, but he owned it_as a common-law trademark based on_having invented_the diet_more than 30 years earlier. Furthermore he claimed that Moulavi's website_amounted to "cyberpiracy." Siegal, the complaint_alleged, had suffered "serious_and irreparable_harm."

Moulavi_claimed he had_registered_the trademark_fair and square. Now that he and_Siegal had_split, his marketing efforts had basically_gone to waste, he_said._And it cost him $4,000 apiece_to change the signage and get_Siegal's name off each of_his_franchises.

In_July 2007, a judge ordered_a preliminary injunction granting Siegal the_rights to the_term "the cookie diet." Moulavi balked and_was_set to appeal. The pair was_ordered_to mediation.

Neither side will divulge the_exact_terms_of the agreement they finally_hashed out, but each is claiming_victory. In addition to selling cookies at his practice,_Dr. Siegal sells_them online (at CookieDiet.com) and_in_malls_from here to Arizona to New Jersey. In fact, he_says, his_kiosk in the_B