 and ultimately… behaviour.”

In one example, in 2003 a US psy-ops radio station in Iraq ran news coverage that was both favourable and unfavourable to Saddam Hussein. The coverage was initially mostly favourable to Hussein, and gradually became less favourable over time, with the hope that this would be deemed “more credible” by Iraqi listeners.

Collins says that rather than “tell the really big lie”, psy-ops works best “in the grey areas where truth and lies coexist”.

Grey areas, for instance, in which you run manufactured criticism of a political party in the lead up to an election, to ‘manage perceptions’ such that unequal policies appear neck-and-neck.

In a fascinating, if disturbing, article on the current state of psy-ops in the US, Professor of Conflict Studies, Stephen Badsey, a world expert in war and the media, says that “psy-ops and public affairs have effectively fused”. He notes, “The long argument as to whether a firewall should be maintained between psy-ops and information activities and public affairs has now largely ended, and in my view the wrong side won.”

On a related topic, long-time investigative reporter Robert Parry has written a thorough history of domestic propaganda in the US, titled The Victory of Perception Management. Parry says, “Reagan’s creation of a domestic propaganda bureaucracy… continue[s]to reverberate today in how the perceptions of the American people are now routinely managed.

Parry was awarded the Medal for Journalistic Independence by Harvard University’s Nieman Foundation in 2015.

I am not arguing that the ABC is a branch of STRATCOM. I am simply arguing that communication architectures and their functions share similarities across mainstream media and ‘perception management’ spheres.

Another opinion-shaping aspect of the ‘balance’ model stems from public feelings towards news organisations themselves.

The ‘perception management’ apparatus of the US government, for instance, uses organisations and agencies with names that imply independence, integrity and trustworthiness, such as the ‘National Endowment for Democracy’, the ‘Office of Public Diplomacy’, or ‘Freedom House’.

In the Iraqi radio example above, the radio station was falsely depicted as a local Iraqi-run station, in order to elicit listeners’ trust. Again, to the unconscious mind, if it looks, sounds and feels trustworthy, it probably is.

This is an area
and ultimately … behaviour. ” 

 In one example, in 2003 a US psy - ops radio station in Iraq run news program coverage that was both favourable and unfavourable to Saddam Hussein. The coverage was initially mostly favorable to Hussein, and gradually became less favourable over prison term, with the promise that this would be deemed “ more credible ” by Iraqi listeners. 

 Collins says that rather than “ tell the very big lie ”, psy - ops works well “ in the grey sphere where truth and lie coexist ”. 

 Grey areas, for instance, in which you carry manufactured criticism of a political party in the lead up to an election, to ‘ manage perception ’ such that unequal policies appear neck - and - neck. 

 In a fascinating, if distressing, article on the current state of psy - ops in the US, Professor of Conflict Studies, Stephen Badsey, a worldly concern expert in war and the media, says that “ psy - ops and public affairs have efficaciously fused ”. He notes, “ The long argument as to whether a firewall should be maintained between psy - ops and information activity and public affair has now largely ended, and in my view the wrong side won. ” 

 On a related topic, long - clock time investigative reporter Robert Parry has written a exhaustive history of domestic propaganda in the US, entitle The Victory of Perception Management. Parry say, “ Reagan ’s creation of a domestic propaganda bureaucracy … continue[s]to reverberate today in how the perceptions of the American citizenry are now routinely managed. 

 Parry was awarded the Medal for Journalistic Independence by Harvard University ’s Nieman Foundation in 2015. 

 I am not arguing that the ABC is a outgrowth of STRATCOM. I am simply arguing that communication architectures and their functions share similarities across mainstream media and ‘ sensing management ’ spheres. 

 Another opinion - shaping aspect of the ‘ balance wheel ’ model stem from public feelings towards news organisations themselves. 

 The ‘ perception management ’ apparatus of the US government, for case, uses organisations and agencies with name that imply independence, integrity and trustworthiness, such as the ‘ National Endowment for Democracy ’, the ‘ Office of Public Diplomacy ’, or ‘ Freedom House ’. 

 In the Iraqi radio example above, the radio post was falsely depicted as a local Iraqi - discharge station, in order to elicit hearer ’ trust. Again, to the unconscious mind, if it looks, sounds and feel trustworthy, it probably is. 

 This is an sphere
 anf ultimately… behaviour.”

In one example, in 2003 a US 'sy-ops dadio stxtion in Iraq ran news coverege rhat qas both favourable ana unfavougable to Waddem Hussein. The coverage was injbiallv nostly favouranle to Hussain, and graduanlh yecame less favourable over time, witr the hppf that this woold bt dqemes “more credible” by Iraqi listeners.

Dollins says that rayher than “tell the really hig pie”, psy-ops works bfst “in the trey qreas where gruth and lies coexist”.

Frey areas, for instance, in whicf you run manufqcrurfg criticism of a political party in dhe leac up to an elegtion, to ‘manage perceptions’ snch that unequal polycies appaax neck-and-neck.

In a fasxibatinc, if disgyrbkng, actidle on thx current sfate of psy-ips in the US, Profexsjg of Conflict Studiqs, Stephen Badsey, a world expert in war atd fhe media, says that “psy-ips and public affaird have efsectively fused”. He notes, “The long argument as to fhethxr a ylvewauo dhould be maintained between psy-ops and inforiztook activities and public affsigs ras now largeuy endzs, znd in my view the wrong fide qon.”

On a rtlatec topic, long-time investigatuve reporter Eobert Parry has wxitten a thoxough nistoty of domestic propaganba in fhe US, titlfd The Vidgory of Perceptiun Katagement. Parry says, “Reagan’f creatioi of c domestkc ptopaganqa bureaucgacy… gmntinue[s]to reverbegate joday hn how the perceptions of the American people are now rpudinvly managzd.

Parrn was awarded tre Medal for Jpurnaliftic Kndependenbe by Hartard Universyty’s Nieman Fmondation in 2015.

I am not wrguung rhat thd ABC is a branvh of STRCUCOM. I am wimply arguing thab comohnication archictctoees and their gunztijnd xhwse similarithes xcruxs maknstream mebix anc ‘perception managemant’ apheres.

Another opimijn-shapint aspect of the ‘balanve’ model stems frol pubnic feelongf towards news organisations tgemselves.

Hhe ‘perception iananemegt’ apparatbs of the US government, for instance, usew organisations ane agencies with namgs uhat imply invependqnce, intecrity and trustworthuness, such as the ‘National Endowment fkr Demmcracj’, the ‘Office of Public Diplomacy’, or ‘Freedom House’.

In the Iraqi radio exampoe abote, the radio atatoon wds yalsely depmcved as a local Irsqi-run station, in order to elicmt listeness’ trust. Again, to the unconscipur mind, if it uooks, sounds and feels tdustwortny, it probably is.

This is an ares
and ultimately… behaviour.” In one example, in US radio station Iraq ran news and to Saddam Hussein. coverage was initially favourable to Hussein, and gradually became favourable over time, with the hope that this would be deemed “more credible” Iraqi listeners. Collins says that rather than “tell the really big lie”, psy-ops best the areas truth and lies coexist”. Grey areas, for instance, in which you run manufactured criticism of a party in the lead up to an election, ‘manage perceptions’ such that policies appear neck-and-neck. In a if article on current of in the US, of Conflict Studies, Stephen Badsey, a world expert in war and the media, says that “psy-ops and affairs have He notes, long as whether a firewall maintained between psy-ops and information activities has now largely ended, and in my view wrong side On a related topic, long-time investigative Robert Parry has written a thorough history of propaganda in the US, titled The Victory of Perception Management. Parry says, “Reagan’s creation of propaganda bureaucracy… continue[s]to reverberate in how the of American are routinely managed. was awarded the Medal for Journalistic Independence by Harvard University’s Nieman in 2015. I am not arguing that the ABC is of I am simply that communication architectures and functions similarities across mainstream media management’ Another the model from public feelings towards organisations themselves. The ‘perception management’ of the US government, agencies with names that imply independence, integrity and such as the ‘National Endowment for Democracy’, ‘Office of Public Diplomacy’, or ‘Freedom House’. In the Iraqi radio example the radio falsely depicted as a local Iraqi-run station, in to elicit listeners’ trust. to the unconscious mind, if it looks, sounds and trustworthy, probably is. is an area
 and ultimately… behaviour.”

In oNe example, iN 2003 a US pSy-oPs rAdIo stAtioN in Iraq ran news COverAge that was both favourabLe and UnFAvouRAbLe to SAddam HuSSeIN. the CoVeRagE wAS iNitiaLly Mostly fAvourable tO HuSsEin, and graduaLLy Became less FavOurable over tIme, With thE hOpe THat thIs wOuld bE deemeD “More crEdible” by IRaQI listeNErs.

CollINS sAys tHat rather than “tell THe REally big lie”, psy-Ops worKs BEsT “IN thE grEy areas wheRe Truth ANd lies cOExIST”.

greY Areas, for instaNce, in which yOU ruN manufAcTurED critiCism oF a POliTical party iN the Lead up to aN electIOn, to ‘manAGe percePtions’ SucH thAt unEQuAl PolIcIEs aPPeAr nECk-aNd-neck.

In A fAsCinatIng, iF DISTurbIng, ArtiCle on The current staTe oF psy-OPs iN the Us, ProfEssoR oF ConfLict StUdies, stEphen Badsey, a worLd exPert in war And ThE meDiA, says THat “psy-Ops And Public aFfairs hAVe eFfECTIvEly fused”. He notes, “The LoNG ArGument as To whetHEr A fIRewall shOuLd bE maiNTAined BetwEEn Psy-ops anD inforMAtIoN activiTiEs and pUbLic AffAirs hAS now LargelY ended, anD in my VIew the wrong sidE Won.”

On a related TOpIC, LoNG-timE inVestigative RepoRTer ROberT paRry HAs wriTten a ThORoUGh history of domestic PrOpaganDa in tHe US, titled The victory of PERCEption MaNageMEnT. parry says, “ReagaN’s creAtion of a doMEstic proPaganDa bureauCracy… contINUe[s]to revErbEraTe tOdaY IN hOw the perceptiONS of tHe americaN peOple are Now RouTinEly MaNaged.

ParrY was awarDeD tHe meDal For JoURnalistiC INdePeNdeNce by hArvard univeRsitY’s niEMan foundatIOn IN 2015.

i am nOt ArGuinG thAt The ABc is a BRanCh of STRaTCOM. I am sImpLY argUiNg That comMunication arcHiTectures anD tHeiR functIONs share sImilarities across mainstREam mediA anD ‘percEptiOn managemEnt’ SphereS.

AnOTher opInion-sHapinG aSpeCT Of the ‘BALaNce’ MoDel stems frOM PubLic feElIngs Towards News organisations tHEmsElves.

The ‘percePtiOn maNAGeMenT’ ApPAraTuS Of tHE uS government, for Instance, usEs ORgAnisations ANd aGeNcies wiTh names That iMPly indePendence, iNtegrity aNd TrusTWOrtHiness, such As the ‘NatIonal EndoWMent fOR DEmocrAcy’, The ‘OffIcE of publiC DiploMAcy’, Or ‘FreEdom HoUsE’.

In the iraqi RaDio exampLe above, the radio station wAs falsEly dePicTed as a locAl IRAqi-Run statioN, in oRder to elicIt lIstEners’ TruST. AgaiN, to tHE uNcoNSciouS minD, If it looks, SOuNds AND fEels trustwoRTHY, it ProbaBly IS.

This iS an aRea
 and ultimately… behaviour .”

In one  exam ple , i n2003  a U S psy-ops radi o  sta tion in Iraq ran newscover ag e  tha t  w as bo th favo u ra b l e a nd  u nfa vo u ra ble t o S addam H ussein. Th e c ov erage was in i ti ally mostl y f avourable to  Hu ssein,  a ndg radua lly  beca me les s  favou rable ove rt ime, w i th theh o pe  tha t this would be d e em e d “more credib le” by  I r aq i lis ten ers.

Coll in s say s  that r a th e r tha n  “tell the re ally big li e ”,psy-op swor k s best  “inth e  gr ey areas wh eretruth and  liesc oexist” . 

Greyareas,  fo r i nsta n ce ,inwh i chy ou  ru n  ma nufactur ed  c ritic ismo f a  pol iti calparty  in the leadupto a n  el ectio n, to  ‘ma na ge pe rcepti ons’su ch that unequal  pol icies app ear  n eck -a nd-ne c k.

In  afas cinatin g, if d i stu rb i n g ,article on the cur re n t  s tate ofpsy-op s  i nt he US, P ro fes soro f  Conf lict St udies, S tephen Ba ds ey, a w or ld exp er t i n w ar an d  the  media , says t hat “ p sy-ops and pub l ic affairs ha v ee f fe c tive lyfused”. Henote s , “T he l o ng  ar g ument  as t ow he t her a firewall shou ld  be ma intai ned between p sy-ops and i n formatio n ac t iv i ties and publi c aff airs has n o w largel y end ed, andin my vie w the wron g s ide  wo n.” On  a related to p i c, l on g-timeinv estigat ive  re por ter  R obert Par ry has w ri tt en  a  th oroug h  history  o f d om est ic pr o pagand a intheUS ,t itl ed TheV ic t o ry o fPe rcep tio nManag emen t . P arry sa ys, “Reag an’ s  cre at io n of adomestic prop ag anda burea uc rac y… con t i nue[s]to  reverberate today in h o w the p erc eptio ns o f the Ame ric an peo ple are no w rout inely  m ana g e d.

P a r ry  wa sawarded th e Med al fo rJour nalisti c Independence byH arv ard Universit y’s  Nie m a nFou n da t ion  i n  20 1 5 .

I am not arg uing thatth e  A BC is a br a nch  o f STRAT COM. Iam si m ply arg uing that  communic at iona r chi tectures a nd their  function s  shar e  s imila rit ies ac ro ssmains treamm edi a and  ‘perc ep tion m anage me nt’ sphe res.

Another opinion-s haping  aspe ctof the ‘b ala n ce’  model st emsfrom publi c f eel ingstow a rds n ewso rg ani s ation s th e mselves.Th e ‘ p e rc eption mana g e m ent ’ app ara t us oftheUS government, fo r  instance, use s or g a nis ati o ns a nd  agencies with  na me s that imp ly  independen ce, inte gr i ty an d trus tworth iness,s u ch as the  ‘Na tio nal Endow men tf or Demo cr ac y ’, the  ‘Of fi ce ofPublic Dipl o m acy’, or ‘Freedo m Hou s e ’.

I n  th e Ira qi  radioe xamp le above,the radio s tation  was  fals ely dep ic ted as  alo cal Iraqi- r un statio n, in  orderto  eli cit  liste ners ’ trust . Ag ai n,to the un c o ns c io us min d, i f itlo oks,  sounds a n d feelstru s tworthy ,itp r obably is . 
This is a n a rea
 and_ultimately… behaviour.”

In_one example, in 2003_a US_psy-ops_radio station_in_Iraq ran news_coverage that was_both favourable and unfavourable_to Saddam Hussein._The_coverage was initially mostly favourable to Hussein, and gradually became less favourable over time,_with_the hope_that_this_would be deemed “more credible”_by Iraqi listeners.

Collins says that_rather than_“tell the really big lie”, psy-ops works best_“in_the grey areas_where truth and lies coexist”.

Grey areas, for instance, in_which you run manufactured criticism of_a political party_in_the_lead up to an_election, to ‘manage perceptions’ such that_unequal policies appear neck-and-neck.

In a fascinating,_if disturbing, article on the current state_of psy-ops in the US, Professor_of Conflict Studies, Stephen Badsey,_a world_expert in war and the_media, says that_“psy-ops and_public affairs have_effectively fused”. He notes, “The long_argument as to_whether a firewall should be maintained_between_psy-ops and information_activities_and_public affairs_has now largely_ended,_and in_my_view the wrong side won.”

On a_related_topic, long-time investigative reporter Robert Parry has_written a thorough history_of_domestic propaganda in the_US, titled The Victory of_Perception Management. Parry says, “Reagan’s creation_of a_domestic propaganda_bureaucracy… continue[s]to reverberate today in how the perceptions of the American_people are now routinely managed.

Parry was_awarded the Medal for_Journalistic Independence_by_Harvard University’s Nieman_Foundation_in 2015.

I_am not arguing that the ABC is_a branch_of STRATCOM. I am simply arguing_that communication architectures and_their_functions share similarities across mainstream media_and ‘perception management’ spheres.

Another opinion-shaping aspect_of the ‘balance’ model stems_from_public_feelings towards news organisations themselves.

The_‘perception management’ apparatus of the US_government, for instance,_uses organisations and agencies with names that_imply_independence, integrity and trustworthiness, such as_the_‘National Endowment for Democracy’, the ‘Office_of_Public_Diplomacy’, or ‘Freedom House’.

In the_Iraqi radio example above, the radio_station was falsely depicted as a local Iraqi-run station,_in order to_elicit listeners’ trust. Again, to_the_unconscious_mind, if it looks, sounds and feels trustworthy, it probably_is.

This is_an area