 the diamond body chains for about a year and sold them exclusively to Maxfield's in the beginning. Then I just had an opportunity with costume jewelry. I loved the idea, and it was at the time that I was doing RVCA. So the marriage of the demographic was important to me. Here I was selling sort of street wear through RVCA, but the diamond body chains were retailing for like $9,000—[it was] such a different demographic. Then I met [jeweler] Pascal Mouawad and I obviously liked the price point, and I liked the idea of being able to design more pieces. But then after seven years of that, just pumping SKUs out, it starts to hinder you. I was doing upwards of 120 to 150 pieces every year. Spring, summer, fall, winter, and then a holiday collection. I reached a point where I wanted to go back to precious stones, and metals. I wanted to start doing collections that were smaller, more focused.

When I started out doing costume jewelry, my aesthetic was different. I was in a different phase in my life. I think naturally you've got to follow the evolution of yourself. Now I'd rather buy one of something special than a lot of stuff that's inexpensive.

Tyler Joe

When it comes to your own personal jewelry collection would you say it is mostly comprised of gifts or pieces you've purchased?

Both. Just recently, my mother gave me a beautiful ring that my grandmother had left for me when she passed away. When I turned 13 and became a teenager my mom gave me these little diamond studs. Like a coming of age [gift]. That's obviously so much of the romance of jewelry

I don't have a problem purchasing things that I know are going to be with me for life. Like, it's not a trend piece, it's not something that's just "of the moment." I can literally look at it and be like, "I will be wearing this piece for the rest of my life."

I think it's nice, if you're a woman, if you work really hard, and if you go in [to a store], and you know jewelry and it speaks to you then you should buy it.

I agree and it's empowering! You don't have to wait around for someone to give it to you.

Precisely! Precisely. It's funny, because I've always worn rings on
the diamond body chains for about a class and sell them exclusively to Maxfield's in the beginning. Then I just experience an opportunity with costume jewelry. I love the idea, and it was at the time that I was dress RVCA. indeed the marriage of the demographic was important to me. Here I was sell sort of street wear through RVCA, but the diamond soundbox chains were retailing for like $ 9,000—[it was ] such a unlike demographic. Then I met [ jeweler ] Pascal Mouawad and I obviously like the price point, and I wish the idea of being able to design more pieces. But then after seven year of that, just pumping SKUs out, it starts to hinder you. I was make upwards of 120 to 150 pieces every year. Spring, summer, fall, winter, and then a vacation collection. I reached a point where I wanted to go back to precious stone, and metals. I wanted to start doing collections that were smaller, more focused. 

 When I started out doing costume jewelry, my aesthetic was different. I was in a different phase in my animation. I think naturally you've got to play along the development of yourself. immediately I'd rather buy one of something especial than a batch of stuff that's inexpensive. 

 Tyler Joe 

 When it come to your own personal jewelry collection would you say it is mostly comprised of endowment or pieces you've purchased? 

 Both. Just recently, my mother gave me a beautiful gang that my grandmother had impart for me when she passed away. When I turned 13 and became a teenager my mom give me these little diamond studs. Like a approach of age [ gift ]. That's obviously so much of the romance of jewelry 

 I don't consume a problem purchasing things that I know are going to be with me for animation. Like, it's not a trend while, it's not something that's just " of the consequence. " I can literally look at it and be like, " I will be wearing this piece for the rest of my life. " 

 I intend it's nice, if you're a woman, if you work really hard, and if you go in [ to a store ], and you know jewelry and it speaks to you then you should bribe it. 

 I agree and it's empowering! You don't hold to wait around for someone to give it to you. 

 Precisely! Precisely. It's funny, because I've always worn rings on
 thf diamond body chains fov about a year aue sold them sxclusivdly to Maxfield's in the begiinint. Theb I just had an opportjnity witj costumw jexelry. I loved thx idea, akb it sws ac vhe time that I was doing RVCA. So the mdrficge of the demographic was important to me. Nege I was selligg spwt or street wear through RVCA, but the diamonv body chains wrre retailing for like $9,000—[it aas] duch a different dfmographic. Jgen U met [jewelef] Pascal Mouawad and I obviously liked the price poing, and I liked tye idfd of being eble tj design morc piecev. But tnen after sevek yeacs od that, just pumping SNUs out, it starts jo hinder fob. I was doing upwards od 120 to 150 piaces wvefy geer. Apring, sujmer, fall, sinter, and rhen a holiday colltctyin. I reached z poine rhere I wanted to go back to precious suones, and metals. I wanted to start doing collectilns that rere smaller, more focused.

When I started out doing costnmd jtwcjft, ly aesthetic was different. I was in a differegf khaxe in my life. L think naturally uok'vr got to follod the zbomution of yourself. Now I'd rathwr buy ont of xomething special than a lor of stuff tkat'w inexpensive.

Tyler Joe

When it comgs to uour own personal jewelxy colmection woupd you sag it is mostly cooprpsed of gifts or pieces you've [urchased?

Uoth. Lust recdntli, my moeher gave le a naautiful ring that my gtandmodher had lfft for me when she passed away. When I turned 13 dnd became c teensger my mom gwve me these lnttle dicmond rtuds. Like a comiig of age [gist]. That's obvimosly so much mf the rjmanxe od jewelfh

I don't have a problem iuxchasing rhings that I know arg foing to be witk ne for life. Likr, ig's gon a twand piece, it'v nog sukethivg that's juwg "of the moment." I can lideramly look at it and bc like, "I qill be rearing this liece for the rest of mb life."

M thinl ij's nice, if you're a woman, if you work reaply hard, and if you go in [to a xtore], and you know jewelry and it speakw to you then you whould buy it.

I agreg akd it's empowxring! Rou don't vave to wait around dor someone to giye it to you.

Precisely! Lrecisaly. Ih's funny, because I've always worn rings on
the diamond body chains for about a sold exclusively to in the beginning. opportunity costume jewelry. I the idea, and was at the time that I doing RVCA. So the marriage of the demographic was important to me. Here was selling sort of street wear through RVCA, but the diamond body chains retailing like was] a different demographic. Then I met [jeweler] Pascal Mouawad and I obviously liked the price point, I liked the idea of being able to more pieces. But then seven years of that, just SKUs it starts hinder I doing upwards of to 150 pieces every year. Spring, summer, fall, winter, and then a holiday collection. I reached a where I go back precious and I wanted to collections that were smaller, more focused. out doing costume jewelry, my aesthetic was different. was in different phase in my life. I naturally you've got to follow the evolution of Now I'd rather buy one of something special than a lot of stuff that's inexpensive. When it comes to own personal jewelry would say is comprised of or pieces you've purchased? Both. Just recently, my mother gave me beautiful ring that my grandmother had left for me when away. I turned 13 became a teenager my gave these little diamond studs. coming age so of romance of jewelry I have a problem purchasing things I know are going life. Like, it's not a trend piece, it's something that's just "of the moment." I literally look at it and be like, "I will be wearing this for the my life." I think it's nice, if you're woman, if you work hard, and if you go in [to a store], you jewelry and speaks to you you should buy I agree and You don't to around give it to you. Precisely! Precisely. funny, I've always worn rings on
 the diamond body chains for abOut a year anD sold TheM exClUsivEly tO Maxfield's in thE BegiNning. Then I just had an oppOrtunItY With COsTume jEwelry. I LOvED The IdEa, And It WAs At the TimE that I wAs doing RVCa. So ThE marriage of tHE dEmographic Was Important to mE. HeRe I was SeLliNG sort Of sTreet Wear thROugh RVcA, but the dIaMOnd bodY Chains wERE rEtaiLing for like $9,000—[it was] sUCh A Different demogRaphic. thEN I MET [jeWelEr] Pascal MoUaWad anD i obviouSLy LIKEd tHE price point, anD I liked the iDEa oF being AbLe tO Design More pIeCEs. BUt then after SeveN years of tHat, jusT Pumping skUs out, iT startS to HinDer yOU. I WaS doInG UpwARdS of 120 TO 150 piEces everY yEaR. SpriNg, suMMER, Fall, WinTer, aNd theN a holiday collEctIon. I REacHed a pOint wHere i wAnted To go baCk to pReCious stones, and mEtalS. I wanted tO stArT doInG collECtions ThaT weRe smallEr, more fOCusEd.

wHEN I Started out doing cosTuME JeWelry, my aEsthetIC wAs DIfferent. i wAs iN a diFFErent PhasE In My life. I tHink naTUrAlLy you've GoT to folLoW thE evOlutiON of yOurselF. Now I'd raTher bUY one of somethinG Special than a lOT oF STuFF thaT's iNexpensive.

TYler jOe

WhEn it COmEs tO Your oWn perSoNAl JEwelry collection wouLd You say It is mOstly compriseD of gifts or PIECes you've PurcHAsED?

Both. Just recenTly, my Mother gave ME a beautiFul riNg that my GrandmothER Had left fOr mE whEn sHe pASSeD away. When I turNED 13 and BeCame a teEnaGer my moM gaVe mE thEse LiTtle diamoNd studs. LIkE a CoMiNg oF age [gIFt]. That's oBvIouSlY so Much oF The romAnce oF jewElRy

i Don'T have a pRObLEM purChAsIng tHinGs That I Know ARe gOing to bE with me foR liFE. LikE, iT's Not a treNd piece, it's not SoMething thaT's JusT "of the MOMent." I can Literally look at it and be lIKe, "I will Be wEarinG thiS piece for The Rest of My lIFe."

I thiNk it's nIce, if YoU're A WOman, iF YOu WorK rEally hard, aND If yOu go iN [tO a stOre], and yOu know jewelry and it SPeaKs to you then yoU shOuld BUY iT.

I aGReE And It'S EmpOWEring! You don't havE to wait aroUnD FoR someone to GIve It To you.

PrEcisely! preciSEly. It's fUnny, becauSe I've alwaYs Worn RINgs On
 the diamond body chains f or about a  year  an d s ol d th em e xclusively toM axfi eld's in the beginning . The nI  jus t  h ad an  opport u ni t y  wi th  c ost um e  j ewelr y.I loved  the idea,  an dit was at th e  t ime that I  wa s doing RVCA . S o thema rri a ge of  th e dem ograph i c wasimportant  t o  me. H e re I wa s se llin g sort of streetw ea r  through RVCA,  but t he di a m ond  bo dy chainswe re re t ailingf or l i ke$ 9,000—[it was ] such a di f fer ent de mo gra p hic. T hen I  m e t [ jeweler] Pa scal  Mouawadand Io bviousl y  likedthe pr ice  po int, an dI l ik e d t h eide a  of  being a bl eto de sign m o r e pi ece s. B ut th en after seve n y ears ofthat,  just  pum pi ng SK Us out , itst arts to hinderyou.  I was do ing  u pwa rd s of1 20 to150  pi eces ev ery yea r . S pr i n g ,summer, fall, wint er , an d then a  holid a yco l lection.  I  re ache d a poi nt w h er e I want ed tog oba ck to p re ciousst one s,and m e tals . I wa nted tostart doing collecti o ns that weres ma l l er ,  mor e f ocused.

Wh en I star tedo ut  do i ng co stume  j e we l ry, my aesthetic wa sdiffer ent.I was in a di fferent ph a s e  in my l ife. It hink naturally  you' ve got tof ollow th e evo lution o f yoursel f .  Now I'd  ra the r b uyo n eof somethings p ecia lthan alot  of stu fftha t's  in ex pensive.
Tyler J oe 
Wh en  it  come s  to your  o wnpe rso nal j e welrycolle ctio nwo u ldyou say it i s mo st ly  com pri se d ofgift s  or  pieces  you've p urc h ased ?
B oth. Ju st recently,my  mother ga ve  me  a bea u t iful rin g that my grandmother h a d leftfor  me w henshe passe d a way. W hen I turn ed 13and b ec ame a  teen a g er  my  m om gave me t hes e lit tl e di amond s tuds. Like a comin g  of  age [gift].Tha t'so b vi ous l ys o m uc h  of t he romance of j ewelry

Ido n 't  have a pr o ble mpurchas ing thi ngs t h at I kn ow are go ing to be  w ithm e  fo r life. Li ke, it's  not a tr e nd pi e ce , it' s n ot som et hin g tha t's ju s t " of th e mome nt ." I c an li te rally lo ok at it and be like, " I will  be w ear ing thispie c e f or the re st o f my life. "
I t hinkit' s  nice , if yo u'r e  a wo man, if you wo r krea l l yhard, and i f y ougo in  [t o  a sto re],  and you know jew e lry and it spe akst o  yo u t h en y ou  should buy it .
Ia g ree andit 's empoweri ng! Youdo n 't ha ve towait a round f o r  s o meoneto g ive  it to yo u.
P r ecisely !Pr e cisely . It 's  funny , beca u se I ' v e always worn ri ngs o n 
 the_diamond body_chains for about a_year and_sold_them exclusively_to_Maxfield's in the_beginning. Then I_just had an opportunity_with costume jewelry._I_loved the idea, and it was at the time that I was doing RVCA._So_the marriage_of_the_demographic was important to me._Here I was selling sort_of street_wear through RVCA, but the diamond body chains_were_retailing for like_$9,000—[it was] such a different demographic. Then I met_[jeweler] Pascal Mouawad and I obviously_liked the price_point,_and_I liked the idea_of being able to design more_pieces. But then after seven years_of that, just pumping SKUs out, it_starts to hinder you. I was_doing upwards of 120 to_150 pieces_every year. Spring, summer, fall,_winter, and then_a holiday_collection. I reached_a point where I wanted to_go back to_precious stones, and metals. I wanted_to_start doing collections_that_were_smaller, more_focused.

When I started_out_doing costume_jewelry,_my aesthetic was different. I was_in_a different phase in my life. I_think naturally you've got_to_follow the evolution of_yourself. Now I'd rather buy_one of something special than a_lot of_stuff that's_inexpensive.

Tyler Joe

When it comes to your own personal jewelry collection would_you say it is mostly comprised_of gifts or pieces_you've purchased?

Both._Just_recently, my mother_gave_me a_beautiful ring that my grandmother had left_for me_when she passed away. When I_turned 13 and became_a_teenager my mom gave me these_little diamond studs. Like a coming_of age [gift]. That's obviously_so_much_of the romance of jewelry

I_don't have a problem purchasing things_that I know_are going to be with me for_life._Like, it's not a trend piece,_it's_not something that's just "of the_moment."_I_can literally look at it_and be like, "I will be_wearing this piece for the rest of my life."

I_think it's nice,_if you're a woman, if_you_work_really hard, and if you go in [to a store],_and you_know jewelry and_it speaks to you then you should buy it.

I agree_and it's empowering! You don't have to_wait around for someone to give it to you.

Precisely! Precisely. It's_funny, because I've always worn rings on