 event, Musk revealed his own version of an integrated rooftop solar product for homeowners who might shy away from traditional boxy solar panels attached to their shingles or barrel tile roofs.


The tech empresario, dressed casually in a gray sweater and jeans, had commissioned stylish solar tile roofs on four homes along Wisteria Lane, where the “Desperate Housewives” characters appeared from 2004 to 2012.

Dozens of Tesla and SolarCity clients and VIPs, many of whom arrived in Tesla electric cars, noshed on hamburgers, macaroni and cheese, corn on the cob and coleslaw. They ogled four styles of glass solar shingles resembling French slate, Tuscan barrel tile and versions of more conventional roofing materials with smooth or textured surfaces.

“We want it to look better, last longer, provide better insulation and cost less, all things considered,” than a conventional roof with solar panels attached, Musk said, without providing details about the cost or efficiency of the roof tiles.

Musk said the company would roll out the solar shingles by summer, starting in California, the largest U.S. solar market.


Tuscan-style solar roof tiles are showcased on a home on the Universal Studios Hollywood backlot. (Tesla Motors )

Musk and Rive promised in August that they would release a product that Musk said “will be quite a standout. One of the things I’m really excited about.”

Rive all but bet the announcement would trigger growth in SolarCity sales as the company lures homeowners off the sidelines with its new design. “I’m expecting to increase dramatically in Q4.”

Revenue during the first six months of the year almost doubled that of the same period in 2015, but the company’s net loss for 2016 was more than $230 million higher.


SolarCity’s value is far from its February 2014 high of $84.96 per share. The company’s stock price hovers around $20 a share now.

For Musk, who just reported a surprise quarterly profit at Tesla, design has always been supreme.

The company had fashioned its sleek Powerwall home storage batteries with lines that complement the silhouette of a Tesla Model S, but to Musk, SolarCity’s solar panels looked like the same commodity products every other solar installer was selling.

He pushed the company to not only make the
event, Musk revealed his own version of an integrated rooftop solar merchandise for homeowner who might shy away from traditional boxy solar panel attach to their shingles or barrel tile roofs. 


 The technical school empresario, dressed casually in a gray sweater and jean, had commissioned stylish solar tile ceiling on four homes along Wisteria Lane, where the “ Desperate Housewives ” characters appear from 2004 to 2012. 

 tons of Tesla and SolarCity clients and VIPs, many of whom arrived in Tesla electric cars, noshed on hamburger, macaroni and cheese, corn on the cob and coleslaw. They ogle four styles of glass solar herpes zoster resembling French slate, Tuscan barrel tile and version of more conventional roofing materials with smooth or textured surfaces. 

 “ We want it to front better, last longer, provide better insulation and monetary value less, all things considered, ” than a conventional roof with solar panels attached, Musk said, without providing details about the cost or efficiency of the ceiling tile. 

 Musk said the ship's company would roll out the solar shingles by summer, starting in California, the largest U.S. solar grocery store. 


 Tuscan - style solar roof tiles are showcased on a home on the Universal Studios Hollywood backlot. (Tesla Motors) 

 Musk and Rive predict in August that they would release a product that Musk said “ will be quite a standout. One of the things I ’m really excited about. ” 

 cleave all but bet the announcement would trigger growth in SolarCity sales as the ship's company lures homeowner off the avocation with its new design. “ I ’m expecting to increase dramatically in Q4. ” 

 Revenue during the inaugural six months of the year almost double over that of the same period in 2015, but the company ’s net passing for 2016 was more than $ 230 million higher. 


 SolarCity ’s value is far from its February 2014 high gear of $ 84.96 per share. The company ’s stock certificate price hovers around $ 20 a parcel now. 

 For Musk, who merely reported a surprise quarterly net income at Tesla, design has always been supreme. 

 The ship's company had fashion its sleek Powerwall home storage battery with lines that complement the silhouette of a Tesla Model S, but to Musk, SolarCity ’s solar panels looked like the same commodity products every early solar installer was selling. 

 He pushed the caller to not only make the
 evfnt, Musk revealed his owk version of an nbtegraved roortop solxr product for homeowners whl night shy away from traditiunal boxy solar pqnelw attached vk their shingmcs or uarrel tile roons.


The tech ampresario, drevsdd casually in a gray sweater and jeags, had volmissioned styjish folad tile roofs on four homes along Wjsteria Lane, where tne “Desperate Housewives” chwrachers appeared from 2004 to 2012.

Dozens of Ewsla and SolxrCity clitncs and VIPs, many of whom arrived in Tesla dlectxic cars, nowhwd lt hamburgerw, macwroni and chcvse, cort on thr cob and colexlax. Thwy ogled four styles mf glass solar shiggles resamyling French slate, Tuwcqn batrel dile qnd vedsmona of mlre conventiohal roofing materials with smoptr or textured aurfacqs.

“Re want it to look better, last longer, pgovise better insulation ane cost less, all thingd considewed,” than a conventional roof with solar panels atdachev, Ousj fxud, without providing details about the cost or qrfocpency of the roof tiles.

Musk xald jhe company woold roll oht the solar shingpes by fummee, startind in California, the largest U.S. wolar market.


Nuscqn-style solar roof tiles are rhowvased on a home on the Univexsal Sfudios Holljwood baciuot. (Tesla Motors )

Muxk and Rivt promised in Auguft that tiey wpuld reueasg a proquct that Lusk said “will be quite w staudout. One of thf things I’m really excited abouv.”

Cive all but ned tve annouucemenb would trigger growth in SolcrCity scles ar the compzny lurxs homeownerf off the sidapines with ivs new defign. “I’m wxpective to increase cramatically in Q4.”

Recenue during the flrst rjx months of thz iwar almost dounlea tran oh the vame period hn 2015, cut yhe cumpany’s net uoss for 2016 was more than $230 milmion higher.


SolarCiyy’f value us far fwom its Februsry 2014 high of $84.96 per dhare. Thx compsny’f stock price hovers around $20 a share noa.

Fov Musk, who juft rcporjed a surprnse quarterly profit at Tesla, design has always been suprgme.

The company had faxmioned its skeek [owerwall home storage batterues with lines thst complement the silgouetta of w Tesla Model S, but to Musk, SolarCity’s solar panels looked like the same xommodmtr products sveru othvr fplar igstapuer was selling.

Hv pushed the company to not only make tha
event, Musk revealed his own version of rooftop product for who might shy panels to their shingles barrel tile roofs. tech empresario, dressed casually in a sweater and jeans, had commissioned stylish solar tile roofs on four homes along Lane, where the “Desperate Housewives” characters appeared from 2004 to 2012. Dozens of and clients VIPs, of whom arrived in Tesla electric cars, noshed on hamburgers, macaroni and cheese, corn on the and coleslaw. They ogled four styles of glass shingles resembling French slate, barrel tile and versions of conventional materials with or surfaces. want it to better, last longer, provide better insulation and cost less, all things considered,” than a conventional roof with panels attached, without providing about cost efficiency of the Musk said the company would roll shingles by summer, starting in California, the largest solar market. solar roof tiles are showcased on home on the Universal Studios Hollywood backlot. (Tesla ) Musk and Rive promised in August that they would release a product that Musk be quite a standout. of the things really about.” all bet the would trigger growth in SolarCity sales as the company lures homeowners the sidelines with its new design. “I’m expecting to increase Q4.” during the first months of the year doubled of the same period but company’s 2016 more $230 million higher. SolarCity’s is far from its February high of $84.96 per hovers around $20 a share now. For Musk, just reported a surprise quarterly profit at design has always been supreme. The company had fashioned its sleek Powerwall storage batteries that complement the silhouette of a Tesla Model but to Musk, SolarCity’s panels looked like the same commodity products every other installer selling. He the company to only make the
 event, Musk revealed his own veRsion of an iNtegrAteD roOfTop sOlar Product for homeOWnerS who might shy away from trAditiOnAL boxY SoLar paNels attAChED To tHeIr ShiNgLEs Or barRel Tile rooFs.


The tech eMprEsArio, dressed cASuAlly in a graY swEater and jeanS, haD commiSsIonED stylIsh Solar Tile roOFs on foUr homes alOnG wisterIA Lane, whERE tHe “DeSperate Housewives” CHaRActers appeared From 2004 to 2012.

doZEnS OF TeSla And SolarCiTy ClienTS and VIPS, MaNY OF whOM arrived in TesLa electric cARs, nOshed oN hAmbURgers, mAcaroNi ANd cHeese, corn on The cOb and coleSlaw. ThEY ogled fOUr styleS of glaSs sOlaR shiNGlEs ResEmBLinG frEncH SlaTe, Tuscan BaRrEl tilE and VERSIons Of mOre cOnvenTional roofing MatEriaLS wiTh smoOth or TextUrEd surFaces.

“WE want It To look better, lasT lonGer, providE beTtEr iNsUlatiON and coSt lEss, All thinGs consiDEreD,” tHAN A cOnventional roof witH sOLAr Panels atTached, mUsK sAId, withouT pRovIdinG DEtailS aboUT tHe cost or EfficiENcY oF the rooF tIles.

MuSk SaiD thE compANy woUld rolL out the sOlar sHIngles by summer, STarting in CaliFOrNIA, tHE larGesT U.S. solar marKet.


TUScan-StylE SoLar ROof tiLes arE sHOwCAsed on a home on the UniVeRsal StUdios hollywood backLot. (Tesla MoTORS )

Musk and rive PRoMIsed in August thAt theY would releASe a produCt thaT Musk saiD “will be quITE a standoUt. ONe oF thE thINGs i’m really excitED AbouT.”

RIve all bUt bEt the anNouNceMenT woUlD trigger gRowth in SOlArciTy SalEs as tHE company LuRes HoMeoWners OFf the sIdeliNes wItH iTS neW design. “i’M eXPEctiNg To IncrEasE dRamatIcalLY in q4.”

RevenuE during thE fiRSt siX mOnThs of thE year almost doUbLed that of tHe SamE perioD IN 2015, but the cOmpany’s net loss for 2016 was morE Than $230 milLioN highEr.


SoLarCity’s vAluE is far FroM Its FebRuary 2014 hIgh of $84.96 PeR shARE. The cOMPaNy’s StOck price hoVERs aRound $20 A sHare Now.

For MUsk, who just reported A SurPrise quarterlY prOfit AT teSla, DEsIGn hAs ALwaYS Been supreme.

The cOmpany had fAsHIoNed its sleeK powErWall homE storagE battERies witH lines thaT complemeNt The sILHouEtte of a TesLa Model S, But to Musk, sOlarCITy’S solaR paNels loOkEd lIke thE same cOMmoDity pRoductS eVery otHer soLaR installEr was selling.

He pushed the CompanY to noT onLy make the
 event, Musk revealed hisown versio n ofanint eg rate d ro oftop solar pr o duct  for homeowners who mi ght s hy away fr om tr adition a lb o xyso la r p an e ls  atta che d to th eir shingl esor  barrel tile ro ofs.


The  te ch empresari o,dresse dcas u allyina gra y swea t er and  jeans, h ad commis s ioned s t y li sh s olar tile roofs o n  f o ur homes along  Wiste ri a  L a n e,whe re the “De sp erate Housewi v es ” c har a cters appeare d from 2004 to2012.
D oze n s of T eslaan d  So larCity cli ents  and VIPs , many of whom arrived  in Te sla  el ectr i cca rs,  n o she d  o n h a mbu rgers, m ac ar oni a nd c h e e s e, c orn  onthe c ob and colesl aw.  The y  og led f our s tyle sof gl ass so lar s hi ngles resemblin g Fr ench slat e,Tu sca nbarre l  tileand  ve rsionsof more con ve n t i on al roofing materia ls w it h smooth  or te x tu re d  surface s. 

“ We w a n t itto l o ok  better,  lastl on ge r, prov id e bett er  in sul ation andcost l ess, all  thin g s considered,” than a conven t io n a lr oofwit h solar pan elsa ttac hed, Mu sks aid,witho ut pr o viding details abou tthe co st or  efficiency o f the roof t i les.

Mu sk s a id the company wo uld r oll out th e  solar s hingl es by su mmer, sta r t ing in C ali for nia , t h e  l argest U.S. s o l ar m ar ket.

Tus can-sty lesol arroo ftiles are  showcas ed  o nahom e ont he Unive rs alSt udi os Ho l lywood  back lot.  ( Te s laMotors) 
M u sk a nd  R ivepro mi sed i n Au g ust  that t hey would  re l ease  a  p roductthat Musk sai d“will be q ui tea stan d o ut. Oneof the things I’m reall y  excite d a bout. ”

R ive all b utbet th e a n nounce ment w ouldtr igg e r  grow t h  i n S ol arCity sal e s  as  theco mpan y lures  homeowners off th e  si delines withits  new d es ign .  “ I ’mex p ect i n g to increase d ramaticall yi nQ4.”

Reve n uedu ring th e first  sixm onths o f the yea r almostdo uble d tha t of the s ame peri od in 201 5 , but th e com pan y’s ne tlos s for  2016w asmorethan $ 23 0 mill ion h ig her.


S olarCity’s value is far  fromits F ebr uary 2014  hi g h o f $84.96pershare. The  co mpa ny’ssto c k pri ce h o ve rsa round  $20 a share n o w. 

F o r  M usk, who ju s t rep orted  as urpris e qu arterly profit at Tesla, designhasa l way s b e en s up reme.

The com pan yh a d fashio ne d its sleek  Powerwa ll homestorag e batt eries w i t hl ines t hatcom plement t hesi l houette  o fa  Tesla  Mod el  S, bu t to M u sk,S o larCity’s solarpanel s looke d  li ke th esame co m modi ty product s every oth er sol ar i nstal ler was  s elling .
He  pushed th e  companyto no t onlyma ke t he
 event,_Musk revealed_his own version of_an integrated_rooftop_solar product_for_homeowners who might_shy away from_traditional boxy solar panels_attached to their_shingles_or barrel tile roofs.


The tech empresario, dressed casually in a gray sweater and jeans,_had_commissioned stylish_solar_tile_roofs on four homes along_Wisteria Lane, where the “Desperate_Housewives” characters_appeared from 2004 to 2012.

Dozens of Tesla and_SolarCity_clients and VIPs,_many of whom arrived in Tesla electric cars, noshed_on hamburgers, macaroni and cheese, corn_on the cob_and_coleslaw._They ogled four styles_of glass solar shingles resembling French_slate, Tuscan barrel tile and versions_of more conventional roofing materials with smooth_or textured surfaces.

“We want it to_look better, last longer, provide_better insulation_and cost less, all things_considered,” than a_conventional roof_with solar panels_attached, Musk said, without providing details_about the cost_or efficiency of the roof tiles.

Musk_said_the company would_roll_out_the solar_shingles by summer,_starting_in California,_the_largest U.S. solar market.


Tuscan-style solar roof_tiles_are showcased on a home on the_Universal Studios Hollywood backlot._(Tesla_Motors )

Musk and Rive_promised in August that they_would release a product that Musk_said “will_be quite_a standout. One of the things I’m really excited about.”

Rive all_but bet the announcement would trigger_growth in SolarCity sales_as the_company_lures homeowners off_the_sidelines with_its new design. “I’m expecting to increase_dramatically in_Q4.”

Revenue during the first six months_of the year almost_doubled_that of the same period in_2015, but the company’s net loss_for 2016 was more than_$230_million_higher.


SolarCity’s value is far from_its February 2014 high of $84.96_per share. The_company’s stock price hovers around $20 a_share_now.

For Musk, who just reported a_surprise_quarterly profit at Tesla, design has_always_been_supreme.

The company had fashioned its_sleek Powerwall home storage batteries with_lines that complement the silhouette of a Tesla Model_S, but to_Musk, SolarCity’s solar panels looked_like_the_same commodity products every other solar installer was selling.

He pushed_the company_to not only_make the