 Tumblr to express themselves. Danah Boyd, a senior researcher at Microsoft Research who studies social networks, says: "I saw people who were frustrated with Facebook at not being able to express themselves. Tumblr became a powerful complement to Facebook. It didn't require the heavy-handed 'we must be friends' that is so ingrained in Facebook."

By March, Tumblr users were making 10,000 posts each hour. Karp and Arment continued consulting. The site cost about $5,000 a month to run, so they began speaking to a few angel investors and venture capitalists. In October 2007, they sold 25 per cent of the company to Spark Capital and Union Square Ventures, and betaworks head John Borthwick and Vimeo founder Jakob Lodwick, for $750,000, valuing the fledgling company at $3 million.

Karp realised that "we had a network of cool blogs" -- online art galleries such as Eat Sleep Draw and meta webcomics such as Garfield Minus Garfield. But it was difficult to discover new tumblelogs. Users started self-organising: they would write posts, asking for others' Tumblr addresses, then post a complete list of these accounts to their own tumblr. "They were hacking the network," says Karp. "Even though they had no tools at all, they were finding each other and drawing these lines between each other." Users were connecting with one another, drawing lines on a social graph based around their interests: out of the images and pithy quotes, a network was emerging.

Karp added directories, which grouped blogs by the tags they assigned themselves, and he allowed those not signed up to browse Tumblr sites. He also created the Radar -- interesting blogs selected by Karp and Arment. The two were keeping up using their RSS readers. "We realised, man, RSS sucks for Tumblr," says Karp, "because RSS was designed for hokey old traditional blogs." The dashboard, where users edited their posts, was a possible solution. "All the stuff I wanted to blog was on my dashboard," says Karp. A reblog button, introduced in May 2007, supercharged Tumblr's growth. "The reblog button mechanised viral stars on Tumblr," says Karp.

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Tumblr to express themselves. Danah Boyd, a senior researcher at Microsoft Research who studies social net, say: " I saw people who were frustrated with Facebook at not being able to press out themselves. Tumblr became a powerful complement to Facebook. It didn't want the big - handed' we must be friends' that is thus ingrained in Facebook. " 

 By March, Tumblr users were take 10,000 posts each hour. Karp and Arment continued consulting. The site cost about $ 5,000 a calendar month to run, so they began speaking to a few angel investors and venture capitalist. In October 2007, they sold 25 per cent of the company to Spark Capital and Union Square Ventures, and betaworks steer John Borthwick and Vimeo founder Jakob Lodwick, for $ 750,000, valuing the fledgling company at $ 3 million. 

 Karp gain that " we had a network of cool blogs " -- online art drift such as Eat Sleep Draw and meta webcomics such as Garfield Minus Garfield. But it was difficult to discover new tumblelogs. Users started self - organising: they would write posts, asking for others' Tumblr addresses, then post a complete list of these accounts to their own tumblr. " They were hacking the network, " says Karp. " Even though they had no tool at all, they were finding each early and puff these argumentation between each other. " Users were connect with one another, drawing lines on a social graph based around their interests: out of the image and pithy quotes, a network was emerging. 

 Karp added directories, which grouped web log by the tags they assigned themselves, and he allowed those not signed up to browse Tumblr sites. He also create the Radar -- interesting blogs selected by Karp and Arment. The two were keeping up using their RSS readers. " We recognize, man, RSS sucks for Tumblr, " says Karp, " because RSS was designed for hokey old traditional blogs. " The dashboard, where exploiter edited their posts, was a potential solution. " All the stuff I wanted to blog was on my dashboard, " says Karp. A reblog push button, introduced in May 2007, supercharge Tumblr's growth. " The reblog button mechanised viral stars on Tumblr, " says Karp. 

 take next Monday briefing: Microsoft's adjacent Xbox console is coming in 2020 Monday briefing: Microsoft's next Xbox console is coming in 2020
 Tulblr to express themselvts. Danah Boyd, a sgnuor revearchsr at Mizrosoft Research who studies sicial networks, says: "I saw pdople who were frystreted with Facebook at nob beihn ablz vo express themxelves. Tumtlr became a pmwdryul complement to Facebook. It didn't wequire tje heavy-handed 'we ktst gv nriends' that is so ingrained in Raceboon."

By March, Tumnlr users were making 10,000 poshs ewch hour. Karp and Wrment contunueq consulting. Ghe site cost about $5,000 a month to run, so they began spexking to a few qntel hnvestors aid vennure capitalists. In Owtober 2007, they sold 25 pev cenv of the company to Spark Capital and Union Square Vancures, and betaworks hwae Joht Bosthwkxk xnd Vmmek founfer Jakob Lodsick, for $750,000, vqluing the fledglinb simpany at $3 mimlion.

Kwr[ realised that "we had a network of coon bmogs" -- online art gallerues such as Eat Sleep Draw and meta webcomics such as Garfield Minus Garfield. Bgt it das dlffizylh to discover new tumblelogs. Users started sejr-otgsnising: they wjuld write lodtx, asking for ojhers' Tbjbmr addresses, then oost a somplwte list jf tnese accounts to their own rumblr. "They cerw hacking the netwlrk," says Kaxp. "Evem thoigh they had no tools ac all, fhey were flnding eadf other and drawkng tvese lintr between each otrer." Users werz connecging with jne anotheg, drawing lines on a soclal gtaph bdsed arounf their interests: out of the imejes and pithy qgotvs, a netwjrk wss emerging.

Kawp added direcjories, whnch gruuped bloga by thx tags they wssigned themvglves, and he ellowed trose not signed jp to browse Timblr sitvs. He qlso created the Redar -- interesting bligs selected by Katp xnd Agmeit. Thq two were keapine uo usine their RSS feadrrs. "We realised, man, SSS aucks for Tumblr," ssyf Karp, "bgcause RSF was designec for hokey old trwditimnau blobs." Jhe dashboard, where users edites their plstf, was a possyble solution. "Alk the stuff I wanted to blog was on my vashboard," says Karp. A teblog button, introdueec in May 2007, snperchwrged Tumtlr's growth. "The reblig button mechanixed viral stars on Tujblr," sdys Kwrp.

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Tumblr to express themselves. Danah Boyd, a at Research who social networks, says: frustrated Facebook at not able to express Tumblr became a powerful complement to It didn't require the heavy-handed 'we must be friends' that is so ingrained Facebook." By March, Tumblr users were making 10,000 posts each hour. Karp and continued The cost $5,000 a month to run, so they began speaking to a few angel investors and venture In October 2007, they sold 25 per cent the company to Spark and Union Square Ventures, and head Borthwick and founder Lodwick, $750,000, valuing the company at $3 million. Karp realised that "we had a network of cool blogs" -- online art such as Draw and webcomics as Minus Garfield. But difficult to discover new tumblelogs. Users would write posts, asking for others' Tumblr addresses, post a list of these accounts to their tumblr. "They were hacking the network," says Karp. though they had no tools at all, they were finding each other and drawing these each other." Users were with one another, lines a graph around their out of the images and pithy quotes, a network was emerging. added directories, which grouped blogs by the tags they assigned he those not signed to browse Tumblr sites. also the Radar -- interesting by and were up their RSS readers. "We man, RSS sucks for Tumblr," Karp, "because RSS was blogs." The dashboard, where users edited their posts, a possible solution. "All the stuff I to blog was on my dashboard," says Karp. A reblog button, introduced May 2007, growth. "The reblog button mechanised viral stars on says Karp. Read next briefing: Microsoft's next Xbox console is coming in 2020 briefing: next Xbox is coming in
 Tumblr to express themselves. danah Boyd, a SenioR reSeaRcHer aT MicRosoft Research WHo stUdies social networks, sayS: "I saw PeOPle wHO wEre frUstrateD WiTH facEbOoK at NoT BeIng abLe tO expresS themselveS. TuMbLr became a powERfUl complemeNt tO Facebook. It dIdn'T requiRe The HEavy-hAndEd 'we mUst be fRIends' tHat is so inGrAIned in fAcebook."

bY maRch, TUmblr users were makINg 10,000 POsts each hour. KaRp and ARmENt CONtiNueD consultinG. THe sitE Cost aboUT $5,000 a MONTh tO Run, so they begaN speaking to A Few Angel iNvEstORs and vEnturE cAPitAlists. In OctOber 2007, They sold 25 pEr cent OF the comPAny to SpArk CapItaL anD UniON SQuAre veNTurES, aNd bETawOrks head joHn borthWick AND vImeo FouNder jakob lodwick, for $750,000, valUinG the FLedGling CompaNy at $3 MiLlion.

karp reAliseD tHat "we had a networK of cOol blogs" -- oNliNe Art GaLleriES such aS EaT SlEep Draw And meta WEbcOmICS SuCh as Garfield Minus GArFIElD. But it waS diffiCUlT tO Discover NeW tuMbleLOGs. UseRs stARtEd self-orGanisiNG: tHeY would wRiTe postS, aSkiNg fOr othERs' TuMblr adDresses, tHen poST a complete list OF these accountS To THEiR Own tUmbLr. "They were hAckiNG the NetwORk," SayS karp. "EVen thOuGH tHEy had no tools at all, thEy Were fiNding Each other and dRawing thesE LINes betweEn eaCH oTHer." Users were coNnectIng with one ANother, drAwing Lines on a Social graPH Based aroUnd TheIr iNteREStS: out of the imagES And pItHy quoteS, a nEtwork wAs eMerGinG.

KaRp Added direCtories, wHiCh GrOuPed Blogs BY the tags ThEy aSsIgnEd theMSelves, And he AlloWeD tHOse Not signED uP TO broWsE TUmblR siTeS. He alSo crEAteD the RadAr -- interesTinG BlogS sElEcted by karp and Arment. thE two were keEpIng Up usinG THeir RSS rEaders. "We realised, man, RSS sUCks for TUmbLr," sayS KarP, "because RsS wAs desiGneD For hokEy old tRaditIoNal BLOgs." ThE DAsHboArD, where userS EDitEd theIr PostS, was a poSsible solution. "All tHE stUff I wanted to bLog Was oN MY dAshBOaRD," saYs kArp. a REblog button, intrOduced in MaY 2007, sUPeRcharged TuMBlr'S gRowth. "ThE reblog ButtoN MechaniSed viral sTars on TumBlR," sayS kArp.

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 Tumblr to express themsel ves. Danah  Boyd , a  se ni or r esea rcher at Micro s oftResearch who studies s ocial  n e twor k s,  says : "I sa w  p e o ple  w ho  we re fr ustra ted  with F acebook at  no tbeing able t o  e xpress the mse lves. Tumblr  be came a  p owe r ful c omp lemen t to F a cebook . It didn 't requir e  the he a v y- hand ed 'we must be fr i en d s' that is soingrai ne d  i n Fac ebo ok."

By M ar ch, T u mblr us e rs w e rem aking 10,000posts eachh our . Karp  a ndA rmentconti nu e d c onsulting.Thesite cost  about $5,000a  monthto run , s o t heyb eg an  sp ea k ing to  af ewangel in ve st ors a nd v e n t u re c api tali sts.In October 20 07,  the y  so ld 25  percent  o f the  compa ny to  S park Capital an d Un ion Squar e V en tur es , and betawo rks  he ad John  Borthw i ckan d V im eo founder Jakob L od w i ck , for $7 50,000 ,  v al u ing thefl edg ling c ompan y at $3  million .

Kar p  r ea lised t ha t "weha d a  ne twork of c ool bl ogs" --onlin e  art galleries such as Eat S l ee p Dr a w an d m eta webcomi cs s u ch a s Ga r fi eld Minus  Garf ie l d. But it was difficul tto dis cover  new tumblelo gs. Userss t a rted sel f-or g an i sing: they wou ld wr ite posts, asking f or ot hers' Tu mblr addr e s ses, the n p ost  acom p l et e list of the s e  acc ou nts tothe ir owntum blr . " The ywere hack ing thene tw or k, " s ays K a rp. "Eve ntho ug h t hey h a d no t oolsat a ll ,t hey  were f i nd i n g ea ch  o ther  an ddrawi ng t h ese  linesbetween e ach othe r. "Users w ere connectin gwith one a no the r, dra w i ng lines  on a social graph base d  around  th eir i nter ests: out  of  the i mag e s andpithyquote s,  an e twork w as  em er ging.

Kar p add ed di re ctor ies, wh ich grouped blogsb y t he tags theyass igne d th ems e lv e s,an d  he a llowed those no t signed u pt obrowse Tum b lrsi tes. He  also c reate d  the Ra dar -- in teresting  b logs s ele cted by Ka rp and A rment. Th e  twow er e kee pin g up u si ngtheir  RSS r e ade rs. " We rea li sed, m an, R SS  sucks f or Tumblr," says Karp,"becau se RS S w as design edf orhokey old  tra ditional b log s."  Thedas h board , wh e re  us e rs ed ited their pos t s,  wa s apossible so l u t ion . "Al l t h e stuf f Iwanted to blog wa s  on my dashboa rd," s ays  Ka r p. A  r eblog button,int ro d u ced in M ay  2007, supe rcharged  T u mblr' s grow th. "T he rebl o g  b u tton m echa nis ed viralsta rs on Tumb lr ," says K arp. 
Read n ext Mo n dayb r iefing: Microsof t's n e x t Xbo x  co nsole  i s comin g  in2020 Monda y briefing:  Micro soft 's ne xt Xbox  c onsole  is  c oming in 2 0 20


 Tumblr_to express_themselves. Danah Boyd, a_senior researcher_at_Microsoft Research_who_studies social networks,_says: "I saw_people who were frustrated_with Facebook at_not_being able to express themselves. Tumblr became a powerful complement to Facebook. It didn't_require_the heavy-handed_'we_must_be friends' that is so_ingrained in Facebook."

By March, Tumblr_users were_making 10,000 posts each hour. Karp and Arment_continued_consulting. The site_cost about $5,000 a month to run, so they_began speaking to a few angel_investors and venture_capitalists._In_October 2007, they sold_25 per cent of the company_to Spark Capital and Union Square_Ventures, and betaworks head John Borthwick and_Vimeo founder Jakob Lodwick, for $750,000,_valuing the fledgling company at_$3 million.

Karp_realised that "we had a_network of cool_blogs" --_online art galleries_such as Eat Sleep Draw and_meta webcomics such_as Garfield Minus Garfield. But it_was_difficult to discover_new_tumblelogs._Users started_self-organising: they would_write_posts, asking_for_others' Tumblr addresses, then post a_complete_list of these accounts to their own_tumblr. "They were hacking_the_network," says Karp. "Even_though they had no tools_at all, they were finding each_other and_drawing these_lines between each other." Users were connecting with one another, drawing_lines on a social graph based_around their interests: out_of the_images_and pithy quotes,_a_network was_emerging.

Karp added directories, which grouped blogs by_the tags_they assigned themselves, and he allowed_those not signed up_to_browse Tumblr sites. He also created_the Radar -- interesting blogs selected_by Karp and Arment. The_two_were_keeping up using their RSS_readers. "We realised, man, RSS sucks_for Tumblr," says_Karp, "because RSS was designed for hokey_old_traditional blogs." The dashboard, where users_edited_their posts, was a possible solution._"All_the_stuff I wanted to blog_was on my dashboard," says Karp._A reblog button, introduced in May 2007, supercharged Tumblr's_growth. "The reblog_button mechanised viral stars on_Tumblr,"_says_Karp.

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