 marketing splurges, but this year it has been forced to embark on a number of cost-cutting measures, including lowering its overall marketing budget compared with 2013. Profits in its second quarter fell to a two-year low as it was hit by a slowdown in smartphone sales and a stronger Korean currency.

While a simple explanation for the decision to terminate the Chelsea contract would be to simply cut out excessive up-front costs, Business Insider also understands that Samsung’s UK marketers have requested that the global team end the deal because it does not fit with the brand’s current marketing strategy in the region.

In the UK, Samsung embarked on a mission last year to become the country’s “most loved brand” — not just in tech, but out of all the brands UK consumers come across. Linking with any one football club, which has many supporters but also many haters, does not fit this strategy.

It’s also worth bearing in mind that shirt sponsorship deals are usually signed for companies to raise awareness of their brands — and awareness is certainly not an issue that Samsung, the world’s largest smartphone maker, currently needs to overcome.

Turkish Airlines, however, still has an awareness job to fulfill, both in Europe (it is the fourth-biggest European airline) and beyond.

The airline is already the kit sponsor for the Turkish club Galatasaray for its 2014-2015 UEFA Champions League and has previously signed deals to become the official carrier of clubs including Manchester United, Borussia Dortmund, Olympique de Marseille, and Aston Villa. It also has individual deals with footballers including Barcelona’s Lionel Messi and Manchester United’s Wayne Rooney.

Business Insider has contacted Samsung, Chelsea FC, and Turkish Airlines with requests for comment. This article will be updated when those are received.

Turkish Airlines’ SVP of media relations Dr Ali Gec has also responded:

“Please kindly be informed that a meeting between the authorities of Turkish Airlines and Chelsea has been held in Turkey, for the introduction of both companies in the framework of good offices. “Both parties have negotiated on that issue and are still continuing their

contact. “It is well clear that Turkish Airlines is one of the best airlines of

Europe, whilst Chelsea is one of the best football teams; so such an

agreement will surely reflect credit to the brand values of both companies.”

marketing splurges, but this year it has been forced to venture on a numeral of cost - cutting bill, include lowering its overall marketing budget compare with 2013. profit in its second quarter fall to a two - year low as it was score by a slowdown in smartphone sales and a stronger Korean currentness. 

 While a simple explanation for the decision to terminate the Chelsea contract would be to simply cut out excessive up - front costs, Business Insider besides understands that Samsung ’s UK marketers have requested that the ball-shaped team end the deal because it does not fit with the brand ’s current marketing strategy in the area. 

 In the UK, Samsung embarked on a deputation last year to become the country ’s “ most love brand ” — not just in tech, but out of all the brands UK consumers derive across. Linking with any one football club, which has many supporters but also many haters, does not fit this strategy. 

 It ’s also worth wear in mind that shirt sponsorship deals are normally sign for ship's company to raise awareness of their brands — and awareness is surely not an issue that Samsung, the populace ’s largest smartphone maker, presently needs to overcome. 

 Turkish Airlines, however, still has an awareness job to fulfill, both in Europe (it is the fourth - biggest European airline) and beyond. 

 The airline is already the kit sponsor for the Turkish club Galatasaray for its 2014 - 2015 UEFA Champions League and has previously signed deals to become the official mailman of clubs include Manchester United, Borussia Dortmund, Olympique de Marseille, and Aston Villa. It also has individual deals with footballers including Barcelona ’s Lionel Messi and Manchester United ’s Wayne Rooney. 

 Business Insider has reach Samsung, Chelsea FC, and Turkish Airlines with requests for comment. This article will be updated when those are get. 

 Turkish Airlines ’ SVP of media relations Dr Ali Gec has also responded: 

 “ Please kindly be inform that a meeting between the authorities of Turkish Airlines and Chelsea has been apply in Turkey, for the introduction of both company in the framework of dear offices. “ Both party have negotiated on that issue and are even continuing their 

 liaison. “ It is well clear that Turkish Airlines is one of the best airlines of 

 Europe, whilst Chelsea is one of the good football teams; so such an 

 agreement will surely reflect recognition to the brand values of both companies. ”
 magketing splurges, but thir year it has bgeb forcxd to ejbark on a number of cost-cutting meaduees, ibcluding lowering its uverall mwrketing budjet compared witi 2013. Profibf in lts szcind quarter fekl to a twm-year low as id dad hit by a slowdown in smartphone swles anc w stronger Korgan clrwencg.

While a simple explanation for ths decispon to terminate yhe Chelsea contract would be ho simply cut out fxcessive uk-rrogr costs, Busivess Insidtr also undetstands that Samsung’s UK marketefs hare requestee rhah the global team end the deal becausa it dors not fit witm the brqnd’s current marketinj strategy in the redion.

In tha BK, Samsung embarked ob q misvion lasg yexr uo ueckme thf ckuntry’s “moat loved brqnd” — not just in tevh, vut out of alm the frwnds UK consumers come across. Linking wpth zny one football club, wyich has many supportgrs but alfo many haters, does not fit this strategy.

It’s also worti ceaxlkg iv mlnd that shirt sponsorship deals are usually fjgmec for companief to raise swwrrgess of their brands — znd awareness is cfrtainli not qn issue uhat Xamsung, the world’s largest wmartphone mckee, currently needs co overcome.

Tbrkish Airlones, however, still has cn awadeness job ho fulfilm, both in Europe (kt ps tve fourth-biggest European wirline) aid bevond.

The xirlone is already tje kib sponsor for the Tkrkisk clut Galatasagay for its 2014-2015 UEFA Champions Leajne and has prgvimusny signeb dealx to become tre official catrier of elubs kncluding Janchesver United, Bjrussia Dortmgjd, Olympique de Marsqillw, ane Aston Xilla. It also nas indivpdbal deals with footballers lncluajng Barcelona’s Oiobel Messi and Msncfeseeg Uiited’f Wayne Roonef.

Busknerx Inskder has coktazted Samsung, Chelsea FC, dnd Furkish Airlines wotm requestw for coiment. This aryicle will be updaued whxn thore arr rgceived.

Turkish Airlines’ SVP of jedia relwtijns Dr Ali Gqc hqs also resppnded:

“Please kindly be informed that a mxeting between the authirities of Turkish Civlines and Cielsea has been held in Turkey, for rhe introduction pf both companies in fhe frdmewogk of good offices. “Both parties have negotiated on that issue and are stiol conviguing their

dontsct. “In if well sleac vhat Turkish Airlpnes is one of the best airlines of

Europa, chilst Chelsea is one of the nert football tgams; so such an

agreement wjll sureky reflect credit to the brand falues of both companies.”

marketing splurges, but this year it has to on a of cost-cutting measures, budget with 2013. Profits its second quarter to a two-year low as it hit by a slowdown in smartphone sales and a stronger Korean currency. While simple explanation for the decision to terminate the Chelsea contract would be to cut excessive costs, Insider also understands that Samsung’s UK marketers have requested that the global team end the deal it does not fit with the brand’s current strategy in the region. the UK, Samsung embarked on mission year to the “most brand” — not in tech, but out of all the brands UK consumers come across. Linking with any one football which has but also haters, not this strategy. It’s bearing in mind that shirt sponsorship signed for companies to raise awareness of their — and is certainly not an issue that the world’s largest smartphone maker, currently needs to Turkish Airlines, however, still has an awareness job to fulfill, both in Europe (it is European airline) and beyond. airline is already kit for Turkish Galatasaray for 2014-2015 UEFA Champions League and has previously signed deals to become official carrier of clubs including Manchester United, Borussia Dortmund, Olympique and Villa. It also individual deals with footballers Barcelona’s Messi and Manchester United’s Business has FC, Turkish with requests for comment. article will be updated when are received. Turkish Airlines’ Ali Gec has also responded: “Please kindly be that a meeting between the authorities of Airlines and Chelsea has been held in Turkey, for the introduction of companies in of good offices. “Both parties have negotiated on issue and are still their contact. “It is well clear that Turkish Airlines one the best of Europe, whilst is one of best football teams; an agreement surely credit values of both companies.”
 marketing splurges, but this yEar it has beEn forCed To eMbArk oN a nuMber of cost-cuttINg meAsures, including lowerinG its oVeRAll mARkEting Budget cOMpAREd wItH 2013. PRofItS In Its seConD quarteR fell to a twO-yeAr Low as it was hiT By A slowdown iN smArtphone saleS anD a stroNgEr KORean cUrrEncy.

WHile a sIMple exPlanation FoR The decISion to tERMiNate The Chelsea contracT WoULd be to simply cuT out exCeSSiVE Up-fRonT costs, BusiNeSs InsIDer also UNdERSTanDS that Samsung’s uK marketers HAve RequesTeD thAT the glObal tEaM End The deal becaUse iT does not fIt with THe brand’S Current MarketIng StrAtegY In ThE reGiON.

In THe uK, SAMsuNg embarkEd On A missIon lAST YEar tO beCome The coUntry’s “most lovEd bRand” — NOt jUst in Tech, bUt ouT oF all tHe branDs UK cOnSumers come acrosS. LinKing with aNy oNe FooTbAll clUB, which Has ManY supporTers but ALso MaNY HAtErs, does not fit this sTrATEgY.

It’s also Worth bEArInG In mind thAt ShiRt spONSorshIp deALs Are usualLy signED fOr CompaniEs To raisE aWarEneSs of tHEir bRands — aNd awarenEss is CErtainly not an iSSue that SamsunG, ThE WOrLD’s laRgeSt smartphonE makER, curRentLY nEedS To oveRcome.

tuRKiSH Airlines, however, stiLl Has an aWarenEss job to fulfiLl, both in EuROPE (it is the FourTH-bIGgest European aIrlinE) and beyond.

tHe airlinE is alReady the Kit sponsoR FOr the TurKisH clUb GAlaTASaRay for its 2014-2015 UEFA cHAmpiOnS League And Has prevIouSly SigNed DeAls to becoMe the offIcIaL cArRieR of clUBs includInG MaNcHesTer UnITed, BorUssia dortMuNd, oLymPique de mArSEIlle, AnD ASton vilLa. it alsO has INdiVidual dEals with fOotBAlleRs InCluding barcelona’s LioNeL Messi and MAnCheSter UnITEd’s Wayne rooney.

Business Insider haS ContactEd SAmsunG, CheLsea FC, and turKish AiRliNEs with RequesTs for CoMmeNT. this aRTIcLe wIlL be updated WHEn tHose aRe ReceIved.

TurKish Airlines’ SVP of mEDia Relations Dr AlI GeC has ALSo ResPOnDEd:

“PLeASe kINDly be informed thAt a meeting BeTWeEn the authoRItiEs Of TurkiSh AirliNes anD chelsea Has been heLd in TurkeY, fOr thE INtrOduction of Both compAnies in thE FrameWOrK of goOd oFfices. “boTh pArtieS have nEGotIated On that IsSue and Are stIlL continuIng their

contact. “It is well Clear tHat TuRkiSh AirlineS is ONe oF the best aIrliNes of

EuropE, whIlsT ChelSea IS one oF the BEsT foOTball TeamS; So such an

aGReEmeNT WiLl surely refLECT crEdit tO thE Brand vAlueS of both companies.”

 marketing splurges, but t his year i t has  be enfo rced  toembark on a nu m berof cost-cutting measur es, i nc l udin g  l oweri ng itso ve r a llma rk eti ng bu dgetcom pared w ith 2013.Pro fi ts in its se c on d quarterfel l to a two-y ear  low a sitw as hi t b y a s lowdow n  in sm artphonesa l es and a stron g e rKore an currency.

Whi l ea  simple explan ationfo r  t h e  de cis ion to ter mi natet he Chel s ea c o ntr a ct would be t o simply cu t  ou t exce ss ive up-fro nt co st s , B usiness Ins ider  also und erstan d s thatS amsung’ s UK m ark ete rs h a ve  r equ es t edt ha t t h e g lobal te am  e nd th e de a l b ecau seit d oes n ot fit with t hebran d ’scurre nt ma rket in g str ategyin th eregion.

In the  UK,  Samsungemb ar ked  o n a m i ssionlas t y ear tobecomet heco u n t ry ’s “most loved bra nd ” —not just  in te c h,  b u t out of  a lltheb r andsUK c o ns umers co me acr o ss .Linking  w ith an yone  fo otbal l  clu b, whi ch has m any s u pporters but a l so many hater s ,d o es notfit  this strat egy. 
It’ s al s owor t h bea ringin mi n d that shirt sponso rs hip de als a re usually si gned for c o m p anies to  rai s ea wareness of th eir b rands — an d  awarene ss is  certain ly not an i ssue tha t S ams ung , t h e  w orld’s larges t smar tp hone ma ker , curre ntl y n eed s t oovercome. 

Turkis hAi rl in es,  howe v er, stil lhas  a n a waren e ss job  to f ulfi ll ,b oth  in Eur o pe ( it i sth e fo urt h- bigge st E u rop ean air line) and  be y ond. 
Th e airli ne is already  t he kit spo ns orfor th e Turkishclub Galatasaray for it s  2014-2 015  UEFA  Cha mpions Le agu e andhas previo usly s igned  d eal s to be c o me  th eofficial c a r rie r ofcl ubsincludi ng Manchester Unit e d,Borussia Dort mun d, O l y mp iqu e  d e  Ma rs e ill e ,  and Aston Vill a. It also  h a sindividual dea ls  with f ootball ers i n cluding  Barcelon a’s Lione lMess i and  Mancheste r United ’s WayneR ooney . 
Busin ess  Insid er  ha s con tacted Sam sung,  Chels ea  FC, a nd Tu rk ish Airl ines with requests forcommen t. Th isarticle w ill beupdated w henthose arerec eiv ed.
Tur k ish A irli n es ’ S V P ofmedi a  relation s  D r A l i  G ec has also r e spo nded: 

“ P leasekind ly be informed th a t a meeting be twee n the  au t hori ti es of TurkishAir li n e s and Ch el sea has bee n held i nT urkey , forthe in troduct i o no f both  com pan ies in th e f ra m ework o fgo o d offi ces.  “ Both p arties have n egotiated on tha t iss u e  anda restill  c ontinui n g th eir

conta ct. “It iswell c lear  that  Turkis hAirlin esis  one of th e  best air lines  of

Eu ro pe,whi lst Ch else a is on e of  t hebest foot b a ll te am s ; s o su ch an 
agre ement wil l  surelyref l ect cre di t t o the br a nd v alues of b oth  comp a n ies.”

 marketing_splurges, but_this year it has_been forced_to_embark on_a_number of cost-cutting_measures, including lowering_its overall marketing budget_compared with 2013._Profits_in its second quarter fell to a two-year low as it was hit by_a_slowdown in_smartphone_sales_and a stronger Korean currency.

While_a simple explanation for the_decision to_terminate the Chelsea contract would be to simply_cut_out excessive up-front_costs, Business Insider also understands that Samsung’s UK marketers_have requested that the global team_end the deal_because_it_does not fit with_the brand’s current marketing strategy in_the region.

In the UK, Samsung embarked_on a mission last year to become_the country’s “most loved brand” —_not just in tech, but_out of_all the brands UK consumers_come across. Linking_with any_one football club,_which has many supporters but also_many haters, does_not fit this strategy.

It’s also worth_bearing_in mind that_shirt_sponsorship_deals are_usually signed for_companies_to raise_awareness_of their brands — and awareness_is_certainly not an issue that Samsung, the_world’s largest smartphone maker,_currently_needs to overcome.

Turkish Airlines,_however, still has an awareness_job to fulfill, both in Europe_(it is_the fourth-biggest_European airline) and beyond.

The airline is already the kit sponsor for_the Turkish club Galatasaray for its_2014-2015 UEFA Champions League_and has_previously_signed deals to_become_the official_carrier of clubs including Manchester United, Borussia_Dortmund, Olympique_de Marseille, and Aston Villa. It_also has individual deals_with_footballers including Barcelona’s Lionel Messi and_Manchester United’s Wayne Rooney.

Business Insider has_contacted Samsung, Chelsea FC, and_Turkish_Airlines_with requests for comment. This_article will be updated when those_are received.

Turkish Airlines’_SVP of media relations Dr Ali Gec_has_also responded:

“Please kindly be informed that_a_meeting between the authorities of Turkish_Airlines_and_Chelsea has been held in_Turkey, for the introduction of both_companies in the framework of good offices. “Both parties_have negotiated on_that issue and are still_continuing_their

contact._“It is well clear that Turkish Airlines is one of_the best_airlines of

Europe, whilst_Chelsea is one of the best football teams; so such_an

agreement will surely reflect credit to the_brand values of both companies.”
