 about useless websites

1. I don’t need to user test my website

Using a logical road map is crucial to the success of a website. Having great aesthetics will do nothing for your business if the information behind those aesthetics is vague and hard to follow.

A user test can be as basic as throwing together a few mock wireframes and asking friends how intuitive the design is. More likely though, you should put some time and money into market research- try to find out what industry competitors are doing.

Starting a Website Project? Give us a call at 303-351-1645 to discuss your new website requirements. We can talk you through the process. Request a Quote

Either way, using a wireframe tool will come in handy. Try MockFlow, they provide a free version for single project users.

2. Navigation has no effect on user experience

I thoroughly enjoy the term “Mystery Meat Navigation,” coined by Webpagesthatsuck.com. It is used to describe a navigation menu that is hidden until the user hovers over it with their mouse.

The intended idea is to create a clean look in the header section, although it leaves the visitor confused and looking for a reason to stay on your website.

That is not something a company wants to encourage when the average page duration for a B2B site is already under two minutes. A website is useless without clear navigation.

Certainly not like this� though it seems Internet Explorer hasn�t received any good reviews from users since 1998.

Straightforward and concise navigation will reduce the chances users will turn and run. The basic premise is this: what is your customer’s goal when visiting the site?

That goal can be something like booking a reservation, making a phone call, or trying a demo. If they can’t figure out the path to their goal, then they will leave in a heartbeat. Good navigation starts driving users down the decision process.

3. People can find my contact information in one spot

Wrong! Put your contact information in the website footer, contact page, and anywhere else it feels natural.

Kissmetrics conducted an interesting A/B test that involved one contact page with minimal contact information and the other with every detail included. The results were an incredible 53% more form submissions on the page with easy access to contact information.

FREE MARKETING ASSESSMENT Get your comprehensive analysis of how
about useless websites 

 1. I do n’t need to user test my web site 

 use a logical road map is all-important to the success of a web site. Having great aesthetic will do nothing for your business if the information behind those aesthetic is dim and hard to surveil. 

 A user test can be equally basic as throwing together a few mock wireframes and asking friends how intuitive the design is. More likely though, you should put some clock time and money into market research- try to find out what diligence competitors are doing. 

 begin a Website Project? Give us a cry at 303 - 351 - 1645 to discuss your new website requirements. We can talk you through the procedure. Request a Quote 

 Either way, using a wireframe tool will come in handy. Try MockFlow, they provide a free version for single project users. 

 2. Navigation has no effect on user experience 

 I thoroughly enjoy the term “ Mystery Meat Navigation, ” coined by Webpagesthatsuck.com. It is use to describe a navigation menu that is obscure until the exploiter hovers over it with their mouse. 

 The intended idea is to make a clean look in the header section, although it leave the visitor confused and looking for a reason to stay on your website. 

 That is not something a company want to encourage when the average page duration for a B2B site is already under two minutes. A website is useless without clear seafaring. 

 surely not like this � though it seem Internet Explorer hasn � t received any good reviews from drug user since 1998. 

 Straightforward and concise navigation will reduce the chance users will turn and run. The basic premise is this: what is your customer ’s goal when visit the site? 

 That finish can be something like booking a reservation, making a phone call, or try on a demo. If they ca n’t calculate out the path to their finish, then they will leave in a heartbeat. Good seafaring starts driving users down the decision process. 

 3. People can find my contact information in one spot 

 Wrong! Put your contact data in the website footer, liaison page, and anywhere else it feels natural. 

 Kissmetrics conducted an interesting A / bel test that involved one contact page with minimal liaison information and the other with every detail included. The results were an incredible 53% more form submissions on the page with easy entree to contact information. 

 FREE MARKETING ASSESSMENT Get your comprehensive analysis of how
 ablut useless websites

1. I dun’t need to uset rest mb websife

Using x logical road map is cruciap ro tht success of a webskte. Havinh great qestietics will do nothing for youd busnnxss if the infotmation behitd those aesthatkcd is vague and hard to follow.

A user test csn be as basic af thgoring nonether a few mock wireframes and asking friends how ontuitive the design is. Moge llkely though, you sjould put sime eume and moneh into market research- try to find out what industry zompecitors are eoung.

Djarting a Weusite Iroject? Give mx a canl at 303-351-1645 yo discuss youv new wevsite requirements. We can talk you throogh the prmczss. Request a Quote

Eirhwr wai, usitg a qirdfrzmx tkol wipl rome in hansy. Try MockDlow, they provide a fwvr version fod singje project users.

2. Navigation has no effect on user experience

I thoroyghly enjoy the term “Lystery Mqat Navigation,” coined by Webpagesthatsuck.com. It iv usev go bcfzeihe a navigation menu that is hidden until the hstr movers over it wlth their mouse.

The ijtrgded idea is jo creacs z clean look in thf headet sectuon, althotgh ot leaves the visitor confuwed and lookpng dor a reason to stcy on your wzbsite.

Jhat ix not something a compauy wanfs to encougage when ghe average page dugatimn for a B2B site is alreadr under txo miuutes. A debsote is useless wlthoub clear navigation.

Cfrtaiuly nmt like thls� though it seems Internet Explorer hasn�t revehveg any gojd reyiews from userf since 1998.

Straigktforwarb and zoncise nanigation xill reduce ehe chances uvgrs will turn and run. The basuc premkre is this: whay is your customer’s goal when visitinn the aite?

That goal ccu ve something lile coohijg a seservation, kakivg x phond call, or tvyivg a demo. If they can’t fhgurs out the path to yhcir goal, jhen they will leave im a heartbeat. Good navijation starys qriving users down the decisioh process.

3. Pejple can finq my contact infprmation in one spot

Wrong! Put your contect information in the qebsite footer, contccu page, and anbwhere else it xeels natural.

Kissmeteics conducted an interesting A/B test fhat itvolvfd one contact page with minimal contact information and the other with ecery dxtwil includes. Thr reslltf were wn iiccedible 53% more fork submissions on the page with xasy accesv co contact information.

FREE MATKDTING ASSESSMGNT Get your comprehensive analysix of how
about useless websites 1. I don’t need test website Using logical road map of website. Having great will do nothing your business if the information behind aesthetics is vague and hard to follow. A user test can be as as throwing together a few mock wireframes and asking friends how intuitive the is. likely you put some time and money into market research- try to find out what industry competitors are Starting a Website Project? Give us a call 303-351-1645 to discuss your website requirements. We can talk through process. Request Quote way, a wireframe tool come in handy. Try MockFlow, they provide a free version for single project users. 2. Navigation has effect on I thoroughly the “Mystery Navigation,” coined by is used to describe a navigation hidden until the user hovers over it with mouse. The idea is to create a clean in the header section, although it leaves the confused and looking for a reason to stay on your website. That is not something wants to encourage when average page duration a site already two minutes. website is useless without clear navigation. Certainly not like this� though seems Internet Explorer hasn�t received any good reviews from users Straightforward concise navigation will the chances users will and The basic premise is is customer’s the That can be something like a reservation, making a phone or trying a demo. the path to their goal, then they will in a heartbeat. Good navigation starts driving down the decision process. 3. People can find my contact information in spot Wrong! contact information in the website footer, contact page, anywhere else it feels Kissmetrics conducted an interesting A/B test that involved one page minimal contact and the other every detail included. results were an more form on page to contact information. FREE MARKETING ASSESSMENT your analysis of how
 about useless websites

1. I don’t Need to user Test mY weBsiTe

usinG a loGical road map is CRuciAl to the success of a websiTe. HavInG GreaT AeSthetIcs will DO nOTHinG fOr YouR bUSiNess iF thE informAtion behinD thOsE aesthetics iS VaGue and hard To fOllow.

A user teSt cAn be as BaSic AS throWinG togeTher a fEW mock wIreframes AnD Asking FRiends hOW InTuitIve the design is. MorE LiKEly though, you shOuld puT sOMe TIMe aNd mOney into maRkEt resEArch- try TO fIND Out WHat industry coMpetitors arE DoiNg.

StarTiNg a wEbsite projeCt? gIve Us a call at 303-351-1645 to DiscUss your neW websiTE requirEMents. We Can talK yoU thRougH ThE pRocEsS. reqUEsT a QUOte

either waY, uSiNg a wiRefrAME TOol wIll Come In hanDy. Try MockFlow, TheY proVIde A free VersiOn foR sIngle ProjecT userS.

2. NAvigation has no eFfecT on user exPerIeNce

i tHorouGHly enjOy tHe tErm “MystEry Meat nAviGaTION,” cOined by WebpagesthaTsUCK.cOm. It is usEd to deSCrIbE A navigatIoN meNu thAT Is hidDen uNTiL the user Hovers OVeR iT with thEiR mouse.

thE inTenDed idEA is tO creatE a clean lOok in THe header sectioN, Although it leaVEs THE vISitoR coNfused and loOkinG For a ReasON tO stAY on yoUr webSiTE.

THAt is not something a coMpAny wanTs to eNcourage when tHe average pAGE Duration For a b2b sITe is already undEr two Minutes. A weBSite is usEless Without cLear navigATIon.

CertaInlY noT liKe tHIS� tHough it seems INTErneT EXplorer HasN�t receiVed Any GooD reViEws from usErs since 1998.

stRaIgHtForWard aND concise NaVigAtIon Will rEDuce thE chanCes uSeRs WIll Turn and RUn. tHE basIc PrEmisE is ThIs: whaT is yOUr cUstomer’S goal when VisITing ThE sIte?

That Goal can be someThIng like booKiNg a ReservATIon, makinG a phone call, or trying a demO. if they cAn’t FigurE out The path to TheIr goal, TheN They wiLl leavE in a hEaRtbEAT. Good NAViGatIoN starts driVINg uSers dOwN the DecisioN process.

3. People can fINd mY contact inforMatIon iN ONe SpoT

wrONg! PUt YOur CONtact informatioN in the websItE FoOter, contacT PagE, aNd anywhEre else It feeLS naturaL.

KissmetrIcs conducTeD an iNTEreSting A/B tesT that invOlved one cONtact PAgE with MinImal coNtAct InforMation ANd tHe othEr with EvEry detAil inClUded. The rEsults were an incredible 53% mOre forM submIssIons on the PagE WitH easy acceSs to Contact infOrmAtiOn.

FREe MArkETINg ASSesSmENt get yoUr coMPrehensivE AnAlySIS oF how
 about useless websites

1 . I don’tneedtouse rtest  mywebsite

Using a lo gical road map is cruc ial t ot he s u cc ess o f a web s it e .  Ha vi ng  gr ea t  a esthe tic s willdo nothing  fo ryour busines s  i f the info rma tion behindtho se aes th eti c s isvag ue an d hard to fol low.

A u se r  testc an be a s ba sicas throwing toget h er a few mock wir eframe sa nd a ski ngfriends ho wintui t ive the de s i g n i s . More likely  though, yo u  sh ould p ut  so m e time  andmo n eyinto market  res earch- tr y to f i nd outw hat ind ustrycom pet itor s  a re  do in g .
S ta rti n g a  Website  P ro ject?  Giv e u s  a c all  at303-3 51-1645 to di scu ss y o urnew w ebsit e re qu ireme nts. W e can  t alk you through  the  process.  Re qu est  a  Quot e 

Eith erway , using  a wire f ram et o o lwill come in handy .T r yMockFlow , they pr ov i de a fre ever sion f or si ngle pr oject us ers.
2 .Na vigatio nhas no  e ffe cton us e r ex perien ce

I th oroug h ly enjoy the t e rm “Mystery M e at N av i gati on, ” coined by  Web p ages that s uc k.c o m. It  is u se d  t o  describe a navigat io n menu  that  is hidden un til the us e r hovers o veri tw ith their mous e.

T he intende d  idea is  to c reate aclean loo k in the h ead ersec tio n ,  a lthough it le a v es t he  visito r c onfused  an d l ook ing  f or a reas on to st ay  o nyo urwebsi t e.

That  i s n ot  so methi n g a co mpany  wan ts  t o  en courage wh e n  the  a ve rage  pa ge  dura tion for  a B2Bsite is a lre a dy u nd er  two mi nutes. A webs it e is usele ss  wi thoutc l ear navi gation.

Certainly notl ike thi s�thoug h it  seems In ter net Ex plo r er has n�t re ceive dany g ood r e v ie wsfr om users s i n ce1998. 
Stra ightfor ward and concise n a vig ation will re duc e th e ch anc e su ser sw ill t urn and run. Th e basic pr em i se  is this:w hat  i s yourcustome r’s g o al when  visiting  the site ?
Tha t goa l can be s omething  like boo k ing a re serva tio n, mak in g a  phon e call ,  or  tryi ng a d em o. Iftheyca n’t figu re out the path to thei r goal , the n t hey willlea v e i n a heart beat . Good nav iga tio n sta rts drivi ng u s er s d o wn th e de c ision pro c es s.3 .People canf i n d m y con tac t  infor mati on in one spot

W r ong! Put yourcont a c t i nfo r mati on  in the websit e f oo t e r, conta ct  page, andanywhere  e l se it  feels  natur al.

Ki s s me t rics c ondu cte d an inte res ti n g A/B t es tt hat in volv ed  one c ontact page w ith minimal cont act i n f ormat i onand t he  otherw ithevery deta il included . Theresu lts w ere anin credib le53 % more for m  submissi ons o n the p ag e wi theasy a cces s to co ntac tinf ormation. FR E EMA R KET INGASSES SM ENTGet yourc omprehen siv e  analys is  of h ow
 about_useless websites

1._I don’t need to_user test_my_website

Using a_logical_road map is_crucial to the_success of a website._Having great aesthetics_will_do nothing for your business if the information behind those aesthetics is vague and_hard_to follow.

A_user_test_can be as basic as_throwing together a few mock_wireframes and_asking friends how intuitive the design is. More_likely_though, you should_put some time and money into market research- try_to find out what industry competitors_are doing.

Starting a_Website_Project?_Give us a call_at 303-351-1645 to discuss your new_website requirements. We can talk you_through the process. Request a Quote

Either way,_using a wireframe tool will come_in handy. Try MockFlow, they_provide a_free version for single project_users.

2. Navigation has_no effect_on user experience

I_thoroughly enjoy the term “Mystery Meat_Navigation,” coined by_Webpagesthatsuck.com. It is used to describe_a_navigation menu that_is_hidden_until the_user hovers over_it_with their_mouse.

The_intended idea is to create a_clean_look in the header section, although it_leaves the visitor confused_and_looking for a reason_to stay on your website.

That_is not something a company wants_to encourage_when the_average page duration for a B2B site is already under two_minutes. A website is useless without_clear navigation.

Certainly not like_this� though_it_seems Internet Explorer_hasn�t_received any_good reviews from users since 1998.

Straightforward and_concise navigation_will reduce the chances users will_turn and run. The_basic_premise is this: what is your_customer’s goal when visiting the site?

That_goal can be something like_booking_a_reservation, making a phone call,_or trying a demo. If they_can’t figure out_the path to their goal, then they_will_leave in a heartbeat. Good navigation_starts_driving users down the decision process.

3._People_can_find my contact information in_one spot

Wrong! Put your contact information_in the website footer, contact page, and anywhere else_it feels natural.

Kissmetrics_conducted an interesting A/B test_that_involved_one contact page with minimal contact information and the other_with every_detail included. The_results were an incredible 53% more form submissions on the_page with easy access to contact information.

FREE_MARKETING ASSESSMENT Get your comprehensive analysis of how