 as the profit motive is for encouraging entrepreneurship, the loss motive may be even more valuable. If your meatloaf is terrible, the market will nudge you with losses and eventually bankrupt you to stop you from further resource destruction. The Drug War would never work as a business model, but as a government program, it can keep ravaging society for decades.

A mechanism for shutting down bad ideas is a precious thing.

A Distress Signal

A market economy is a resource grid that runs on price signals. The integrity of those signals is never more critical than in a crisis when water or power generators are in short supply and lives are at stake. Victims need resources urgently, and they say so by bidding up prices, offering profits to anyone who helps.

Here we get another view of profit: a distress flare, broadcasting a signal on the grid to mobilize resources to where they’re most needed. This prompts locals to conserve—to consume only what they need and make the rest available to others. It gets the guy two states over to load the pickup truck with supplies and make the eight-hour drive into a disaster zone.

Unfortunately, these are exactly the moments when profit’s critics get most vocal and most deadly. They don’t applaud the people stepping up to help but instead denounce them as “price gougers.” Or worse, they threaten them with prison sentences, as California Attorney General Xavier Becerra recently did in response to the state’s wildfires.

Human misery is everywhere to one degree or another. If you don’t deserve a profit for alleviating the worst of it, when do you?

“Profiting off human misery” is a familiar yet bizarre charge. Human misery is everywhere to one degree or another. If you don’t deserve a profit for alleviating the worst of it, when do you?

The profit motive is the best mechanism we have for getting resources to the right places. It doesn’t preclude alternatives like charity, but it works when they fail. If FEMA or Good Samaritans were meeting the victims’ needs, or if they could run electric generators on the attorney general’s sanctimony, prices would have already dropped. It’s difficult to find words harsh enough for someone who “helps” disaster victims by taking away their flare gun.

Say It Loud: Not Guilty

The market is an important machine. Lives depend on it.
as the profit motive is for encouraging entrepreneurship, the loss motif may be even more valuable. If your meat loaf is terrible, the market will nudge you with loss and finally bankrupt you to stop you from further resource destruction. The Drug War would never work as a commercial enterprise model, but as a government plan, it can keep ravaging company for decades. 

 A mechanism for shutting down regretful ideas is a precious thing. 

 A Distress Signal 

 A market economy is a resource grid that runs on price signal. The integrity of those signals is never more critical than in a crisis when water or power generator are in short supply and lives are at stake. victim need resources urgently, and they say so by bidding up price, offering profits to anyone who helps. 

 Here we get another view of profit: a distress flare, broadcasting a signal on the grid to mobilize resources to where they ’re most needed. This prompts locals to conserve — to consume only what they necessitate and make the rest available to others. It catch the guy two state over to load the pickup truck with supplies and make the eight - hour campaign into a disaster zone. 

 Unfortunately, these are exactly the moments when profit ’s critic get most vocal and most deadly. They do n’t applaud the people step up to help but instead denounce them as “ price gougers. ” Or worse, they endanger them with prison prison term, as California Attorney General Xavier Becerra recently did in response to the state ’s wildfires. 

 Human misery is everywhere to one academic degree or another. If you do n’t deserve a profit for alleviating the worst of it, when do you? 

 “ Profiting off human misery ” is a familiar yet bizarre charge. Human misery is everywhere to one degree or another. If you do n’t deserve a profit for facilitate the worst of it, when act you? 

 The profit motive is the good mechanism we have for getting resources to the good places. It does n’t prevent alternatives like charity, but it works when they fail. If FEMA or Good Samaritans were suffer the victims ’ indigence, or if they could run electric generators on the attorney general ’s sanctimony, prices would have already dropped. It ’s difficult to find words coarse enough for someone who “ helps ” disaster victim by taking away their flare gun. 

 Say It Loud: Not Guilty 

 The market is an authoritative machine. Lives depend on it.
 as the profit motive is fov encouraging enjrwprenenrship, fhe loss motive may be even more valnablw. If tour meatloaf is terricle, the mwrket wiol nndge you with losses and eventhwlly uankrupt you to stop you xrom further rasuuxce destruction. The Drug War would nqver wotk as a business modtl, fut zs a government program, it can keel ravagpng society for drcades.

A mechanism for shuthing down bad ideas is a precious thigt.

A Distress Rignal

A magnet economi is a resource grid that runs ov priee signals. Jkw ijjegrity of tiose spgnals is nevcg more writicak than in a crlsis xhen water or power generetors are in short sopply and nires are at stake. Victumw neeg revourzws jrgtntky, and tjey say so by bidding up prices, offering prpfynx to anyone sho hejpf.

Here we get another view of profit: a dpstrsss flare, broadcasting q signal on the grid jo mobilizq resources to where they’re most needed. This prom[ts lkzalw bo cubsfrve—to consume only what they need and make trs text available tj others. It gftx the guy two rtates ovsr to load the picnup trusk wirh supplits anc make the eight-hour drive unto a disasner zone.

Unfortunately, chese are excctly jhe mokents when profit’s critncs gef most vocap and mosf deadly. They don’g aiplagd the ptuple stepping up eo help bnt inxtead ddnoumce thqm as “pricf gounars.” Or worse, they hhreajen tham with prlson sentences, as California Atvprney Generak Favper Becerxa reccntly did in refponse to the xtate’s cildfifes.

Human mpsery is xverywhere tj one degree mt another. If bou don’t qeseeve q profig for alleviatimg the wogsu of it, whwn do you?

“Profiting ofw human misery” iw a familiar yet bozafre cjacge. Htkan misery iv evdrydnere go one degrce ur amother. If you don’t daserbe a profit for alkeyiating tye worst of it, when dp you?

The profit mouive iv tie besy mgchanism we have for getting reaources tl tme right placqs. Ib dogsn’t preclube alternatives like charity, but it workw when they fail. Id FEMA or Good Samatitsns were mexting ehe victiks’ needs, or if they xould run electrig generators on the atforney genegal’s sanctimony, prices would have already dropped. It’s difficult to find wirds herfh enough fkr spmeonv wko “kelps” dysasvec victims by takimg away their flare gun.

Say It Luud: Not Cunlty

The market is an importany oachine. Lives depend on it.
as the profit motive is for encouraging loss may be more valuable. If market nudge you with and eventually bankrupt to stop you from further resource The Drug War would never work as a business model, but as a program, it can keep ravaging society for decades. A mechanism for shutting down ideas a thing. Distress Signal A market economy is a resource grid that runs on price signals. The integrity those signals is never more critical than in crisis when water or generators are in short supply lives at stake. need urgently, they say so bidding up prices, offering profits to anyone who helps. Here we get another view of profit: a flare, broadcasting on the to resources where they’re most prompts locals to conserve—to consume only and make the rest available to others. It the guy states over to load the pickup with supplies and make the eight-hour drive into disaster zone. Unfortunately, these are exactly the moments when profit’s critics get most vocal and They don’t applaud the stepping up to but denounce as gougers.” Or they threaten them with prison sentences, as California Attorney General Xavier recently did in response to the state’s wildfires. Human misery to degree or another. you don’t deserve a for the worst of it, you? off a yet charge. Human misery is to one degree or another. you don’t deserve a of it, when do you? The profit motive the best mechanism we have for getting to the right places. It doesn’t preclude alternatives like charity, but it when they FEMA or Good Samaritans were meeting the victims’ or if they could electric generators on the attorney general’s sanctimony, prices would already It’s difficult find words harsh for someone who disaster victims by their flare Say Loud: market is an important machine. Lives on
 as the profit motive is for encOuraging enTreprEneUrsHiP, the Loss Motive may be eveN More Valuable. If your meatloaf Is terRiBLe, thE MaRket wIll nudgE YoU WIth LoSsEs aNd EVeNtualLy bAnkrupt You to stop yOu fRoM further resoURcE destructiOn. THe Drug War wouLd nEver woRk As a BUsineSs mOdel, bUt as a gOVernmeNt program, It CAn keep RAvaging SOCiEty fOr decades.

A mechaniSM fOR shutting down bAd ideaS iS A pRECioUs tHing.

A DistrEsS SignAL

A markeT EcONOMy iS A resource grid That runs on pRIce SignalS. THe iNTegritY of thOsE SigNals is never More Critical tHan in a CRisis whEN water oR power GenEraTors ARe In ShoRt SUppLY aNd lIVes Are at staKe. viCtims Need RESOUrceS urGentLy, and They say so by biDdiNg up PRicEs, offEring ProfItS to anYone whO helpS.

HEre we get another View Of profit: a DisTrEss FlAre, brOAdcastIng A siGnal on tHe grid tO MobIlIZE ReSources to where they’Re MOSt Needed. ThIs promPTs LoCAls to conSeRve—To coNSUme onLy whAT tHey need aNd make THe ReSt availAbLe to otHeRs. IT geTs the GUy twO stateS over to lOad thE Pickup truck witH Supplies and maKE tHE EiGHt-hoUr dRive into a diSastER zonE.

UnfORtUnaTEly, thEse arE eXAcTLy the moments when proFiT’s critIcs geT most vocal and Most deadly. tHEY don’t appLaud THe PEople stepping uP to heLp but insteAD denouncE them As “price gOugers.” Or wORSe, they thReaTen TheM wiTH PrIson sentences, AS caliFoRnia AttOrnEy GenerAl XAviEr BEceRrA recently Did in resPoNsE tO tHe sTate’s WIldfires.

huMan MiSerY is evERywherE to onE degReE oR AnoTher. If yOU dON’T desErVe A proFit FoR alleViatINg tHe worst Of it, when dO yoU?

“profItInG off humAn misery” is a faMiLiar yet bizArRe cHarge. HUMAn misery Is everywhere to one degree OR anotheR. If You doN’t deServe a proFit For allEviATing thE worst Of it, wHeN do YOU?

The pROFiT moTiVe is the besT MEchAnism We Have For gettIng resources to the rIGht Places. It doesn’T prEcluDE AlTerNAtIVes LiKE chARIty, but it works whEn they fail. if feMa or Good SamARitAnS were meEting thE victIMs’ needs, Or if they cOuld run elEcTric GENerAtors on the Attorney General’s sANctimONy, PriceS woUld havE aLreAdy drOpped. IT’S diFficuLt to fiNd Words hArsh eNoUgh for soMeone who “helps” disaster viCtims bY takiNg aWay their fLarE Gun.

say It Loud: not GUilty

The maRkeT is An impOrtANt macHine. lIvEs dEPend oN it.
 as the profit motive is f or encoura gingent rep re neur ship , the loss mot i ve m ay be even more valuab le. I fy ourm ea tloaf  is ter r ib l e , t he  m ark et wi ll nu dge  you wi th lossesand  e ventually ba n kr upt you to  st op you fromfur ther r es our c e des tru ction . TheD rug Wa r would n ev e r work as a bu s i ne ss m odel, but as a go v er n ment program,it can  k e ep r ava gin g societyfo r dec a des.

A me c h a nis m  for shutting  down bad i d eas  is apr eci o us thi ng.
AD ist ress Signal 

Amarket ec onomyi s a res o urce gr id tha t r uns  onp ri ce  si gn a ls. Th e i n teg rity ofth os e sig nals i s neve r m orecriti cal than in a  cr isis whe n wat er or  pow er  gene rators  arein  short supply a nd l ives areatst ake .Victi m s need  re sou rces ur gently, and  t h e y  s ay so by bidding u pp r ic es, offe ring p r of it s  to anyo ne  wh o he l p s.

H erew eget anot her vi e wof  profit :a dist re ssfla re, b r oadc asting  a signa l ont he grid to mob i lize resource s  t o wh e re t hey ’re most ne eded .  Thi s pr o mp tsl ocals  to c on s er v e—to consume only w ha t they  need  and make the  rest avai l a b le to ot hers .  I t  gets the guytwo s tates over to loadthe p ickup tr uck withs u pplies a ndmak e t hee i gh t-hour drivei n to a  d isaster  zo ne.

Un for tun ate ly,  t hese areexactlyth emo me nts  when profit’s  c rit ic s g et mo s t voca l and  mos tde a dly . Theyd on ’ t  app la ud  the  pe op le st eppi n g u p to he lp but in ste a d de no un ce them  as “price go ug ers.” Or w or se,  theyt h reaten t hem with prison sentenc e s, as C ali forni a At torney Ge ner al Xav ier Becerr a rece ntlydi d i n respo n s etoth e state’sw i ldf ires. 
Huma n miser y is everywhere to one  degree or an oth er.I f  y oud on ’ t d es e rve a  profit for all eviating t he wo rst of it, whe ndo you? 

“Prof iting off hum an misery ” is a fa mi liar y etbizarre ch arge. Hu man miser y  is e v er ywher e t o onede gre e oranothe r . I f you  don’t  d eserve  a pr of it for a lleviating the worst of  it, w hen d o y ou?

Thepro f itmotive is  the  best mech ani smwe ha vef or ge ttin g  r eso u rcesto t h e right p l ac es. I tdoesn’t pre c l u dealter nat i ves li ke c harity, but it wo r ks when they f ail. I f F EMA or G oo d Samaritans w ere  m e e ting the  v ictims’ nee ds, or i ft hey c ould r un ele ctric g e n er a tors o n th e a ttorney g ene ra l ’s sanc ti mo n y, pri ceswo uld ha ve alr e adyd r opped. It’s diff icult t o fin d  wo rds h ar sh enou g h fo r someonewho “helps”  disas tervicti ms by t ak ing aw ayth eir flareg un.

SayIt Lo ud: Not  G uilt y
The ma rket i s animpo rt ant  machine. L iv e sde p end  onit.
 as_the profit_motive is for encouraging_entrepreneurship, the_loss_motive may_be_even more valuable._If your meatloaf_is terrible, the market_will nudge you_with_losses and eventually bankrupt you to stop you from further resource destruction. The Drug_War_would never_work_as_a business model, but as_a government program, it can_keep ravaging_society for decades.

A mechanism for shutting down bad_ideas_is a precious_thing.

A Distress Signal

A market economy is a resource grid_that runs on price signals. The_integrity of those_signals_is_never more critical than_in a crisis when water or_power generators are in short supply_and lives are at stake. Victims need_resources urgently, and they say so_by bidding up prices, offering_profits to_anyone who helps.

Here we get_another view of_profit: a_distress flare, broadcasting_a signal on the grid to_mobilize resources to_where they’re most needed. This prompts_locals_to conserve—to consume_only_what_they need_and make the_rest_available to_others._It gets the guy two states_over_to load the pickup truck with supplies_and make the eight-hour_drive_into a disaster zone.

Unfortunately,_these are exactly the moments_when profit’s critics get most vocal_and most_deadly. They_don’t applaud the people stepping up to help but instead denounce_them as “price gougers.” Or worse,_they threaten them with_prison sentences,_as_California Attorney General_Xavier_Becerra recently_did in response to the state’s wildfires.

Human_misery is_everywhere to one degree or another._If you don’t deserve_a_profit for alleviating the worst of_it, when do you?

“Profiting off human_misery” is a familiar yet_bizarre_charge._Human misery is everywhere to_one degree or another. If you_don’t deserve a_profit for alleviating the worst of it,_when_do you?

The profit motive is the_best_mechanism we have for getting resources_to_the_right places. It doesn’t preclude_alternatives like charity, but it works_when they fail. If FEMA or Good Samaritans were_meeting the victims’_needs, or if they could_run_electric_generators on the attorney general’s sanctimony, prices would have already_dropped. It’s_difficult to find_words harsh enough for someone who “helps” disaster victims by_taking away their flare gun.

Say It Loud:_Not Guilty

The market is an important machine. Lives depend on it.