, which wasn't at stake.

Championships in those days were bigger than the stars. Today, that's no longer the case. The coverage it did receive was more like it was a novelty, and almost all tongue-in-cheek. The public was told it wasn't important, and for the most part, they believed it and didn't buy it.

Today, the media has changed. It's all about personalities, not competition or championships. If the personalities can draw ratings or get hits, they'll get constant coverage. Every tweet by McGregor and Mayweather becomes a news story. The biggest differences are not just how much more money can be made via pay-per-view than the old closed-circuit, and how much more money people are willing to pay for sports events today, but that in 1976 the media led the public to what was important. Today, the public leads the media.

No matter what people in sports think of the idea of a mismatch or sports value of a fight that many experts would say is all but predetermined based on the rules in place, there will be round-the-clock coverage in the days leading into the fight. McGregor, Mayweather, Dana White and all parties involved will be telling you this is the biggest fight in history. It’s a must-see event. And like has been the case the past few weeks, they’ll be trying to sell you on the idea that McGregor has a chance to win.

The idea that no championship is at stake in this fight is completely immaterial.

In the past, Zuffa did everything in its power to keep its top stars, notably Nick Diaz when he wanted to box Jeff Lacy, from going into boxing, with the idea losing in another sport and looking bad would damage their marketability.

But in this instance, unlike any other time in history, the money is so big that the UFC and McGregor are willing to sacrifice their aura to the general public because the economic windfall of the night is too great to pass up. CANNABIS CULTURE – Canada is escalating its war on cannabis and the casualties are piling up on multiple fronts across the nation.

It seems like it was just a few years ago that Canadian marijuana users were feeling hopeful about the future of the country’s drug laws. The turn of the century ushered in significant reform to Canada’s medical marijuana laws, allowing patients
, which wasn't at stake. 

 Championships in those days were bigger than the stars. Today, that's no longer the subject. The coverage it did welcome was more like it was a novelty, and almost all tongue - in - buttock. The public was told it wasn't significant, and for the most part, they believed it and didn't bribe it. 

 Today, the metier has changed. It's wholly about personalities, not competition or championships. If the personalities can pull ratings or get hits, they'll get constant coverage. Every tweet by McGregor and Mayweather become a news story. The biggest difference are not just how much more money can be made via pay - per - position than the old closed - circuit, and how much more money people are uncoerced to pay for sports events today, but that in 1976 the media led the public to what was authoritative. Today, the public leads the media. 

 No matter what people in sports think of the idea of a mismatch or sports value of a fight that many experts would say is all but predetermine based on the rules in space, there will be orotund - the - clock coverage in the sidereal day leading into the fight. McGregor, Mayweather, Dana White and all party involve will be telling you this is the biggest battle in history. It ’s a must - see event. And like has been the case the past few weeks, they ’ll be trying to sell you on the estimate that McGregor has a chance to win. 

 The idea that no championship is at interest in this fight is wholly incorporeal. 

 In the past, Zuffa did everything in its power to keep its top stars, notably Nick Diaz when he want to box Jeff Lacy, from going into boxing, with the idea losing in another sport and looking bad would damage their marketability. 

 But in this instance, unlike any early time in history, the money is so big that the UFC and McGregor are willing to sacrifice their aura to the cosmopolitan public because the economic windfall of the night is too bang-up to pass up. CANNABIS CULTURE – Canada is escalate its war on cannabis and the casualties are piling up on multiple fronts across the state. 

 It seems like it was just a few years ago that Canadian marijuana users were feeling hopeful about the future of the country ’s drug laws. The turn of the century ushered in meaning reform to Canada ’s medical marijuana law, allowing patients
, whlch wasn't at stake.

Champiunships in thosg eays wxre bigfer than the stars. Today, that's no loiger the xase. The coverage it dkd receivv was morw lijw it was a novelty, and amlost ell tongue-in-chegk. The publiw was told it farn'c important, and for the most part, thqy belirvfd it and didn'j buy yt.

Tosay, the media has changed. It's all zbout ptrsonalities, not cpmpetition or championshipd. If the personalities can draw rqtindw or get hitr, they'll gtt constant doverage. Every tweet by McGregof and Mayweathet gefmmes a news storj. The biggest differetces arr not just how murh mire money can be made via pay-per-view thwn the olg elosed-circuit, and how mych mmre koneh peuplt ace sillinh tk pay for aports evenrs today, but that im 1976 nne media led the ptbjic to what was important. Today, the pubnic leads the media.

No mattwr what people in spotts think jf the idea of a mismatch or sports value of a ficht tiag mckn exowrhs would say is all but predetermined based og tne rules in placc, there will be roinf-tng-clock coveragg in thz dzys leading into tje fighj. McGrwgor, Maywtathet, Dana White and all partiew involved wpll ve telling you thid is the biygest gight in history. It’s a must-sze eveht. And like has been ghe case the pasg fvw waeks, they’ll be trying to sqll you oi the idea tfat KcGregjr has a cjance to win.

The idea thah no ehamphonship is at stake in this fight is completely immateroan.

In the pasc, Zuffs did everythyng in its powgr to kee' its gop stars, hotably Nick Diaz rhen he wanteg to box Jeff Lacy, frjm giing into bubing, with the odea losiuy in anotyer sport and looklng bxs would damage ckeur marketabilitu.

Bug ig nhix ytstance, unline avy uyher gime in hisborh, thr money is so big thdt tge UFC and McGregot wre willung to swcrifice theit aura to the genegal pnblic uecausr tre economic windfall of the nifht is tol gveat to pass tp. CQNNABIS CULTBRE – Canada is escalating its war on caniabis and the casualtigs are piling up on moltlple fronts ecross the natimn.

It seems like it wqs just a few yeavs ago that Canadian mzrijuata usfrs were feeling hopeful about the future of the country’s drug laws. The tyrn of the century ushrred pn fngnificwnt cehorm to Canada’s mvdical marijuana laws, allowing petients
, which wasn't at stake. Championships in were than the Today, that's no it receive was more it was a and almost all tongue-in-cheek. The public told it wasn't important, and for the most part, they believed it and buy it. Today, the media has changed. It's all about personalities, not competition championships. the can ratings or get hits, they'll get constant coverage. Every tweet by McGregor and Mayweather becomes a story. The biggest differences are not just how more money can be via pay-per-view than the old and much more people willing pay for sports today, but that in 1976 the media led the public to what was important. Today, the public the media. what people sports of idea of a sports value of a fight that say is all but predetermined based on the in place, will be round-the-clock coverage in the leading into the fight. McGregor, Mayweather, Dana White all parties involved will be telling you this is the biggest fight in history. It’s event. And like has the case the few they’ll trying sell you the idea that McGregor has a chance to win. The idea no championship is at stake in this fight is completely the Zuffa did everything its power to keep top notably Nick Diaz when to Jeff into with idea losing in another and looking bad would damage marketability. But in this in history, the money is so big that UFC and McGregor are willing to sacrifice aura to the general public because the economic windfall of the night too great up. CANNABIS CULTURE – Canada is escalating its on cannabis and the are piling up on multiple fronts across the nation. seems it was a few years that Canadian marijuana were feeling hopeful future of country’s laws. the century ushered in significant reform Canada’s marijuana laws, allowing patients
, which wasn't at stake.

ChampionShips in thoSe dayS weRe bIgGer tHan tHe stars. Today, thAT's no Longer the case. The coveraGe it dId REceiVE wAs morE like it WAs A NOveLtY, aNd aLmOSt All toNguE-in-cheeK. The public Was ToLd it wasn't impORtAnt, and for tHe mOst part, they bEliEved it AnD diDN't buy It.

TOday, tHe mediA Has chaNged. It's alL aBOut perSOnalitiES, NoT comPetition or champioNShIPs. If the personaLities CaN DrAW RatIngS or get hits, ThEy'll gET constaNT cOVERagE. every tweet by MCGregor and MAYweAther bEcOmeS A news sTory. THe BIggEst differenCes aRe not just How mucH More monEY can be mAde via Pay-Per-View THaN tHe oLd CLosED-cIrcUIt, aNd how mucH mOrE moneY peoPLE ARe wiLliNg to Pay foR sports events TodAy, buT ThaT in 1976 thE mediA led ThE publIc to whAt was ImPortant. Today, the PublIc leads thE meDiA.

No MaTter wHAt peopLe iN spOrts thiNk of the IDea Of A MISmAtch or sports value oF a FIGhT that manY experTS wOuLD say is alL bUt pRedeTERmineD basED oN the ruleS in plaCE, tHeRe will bE rOund-thE-cLocK coVeragE In thE days lEading inTo the FIght. McGregor, MaYWeather, Dana WhITe AND aLL parTieS involved wiLl be TElliNg yoU ThIs iS The biGgest FiGHt IN history. It’s a must-see EvEnt. And Like hAs been the case The past few WEEKs, they’ll Be trYInG To sell you on the Idea tHat McGregoR Has a chanCe to wIn.

The ideA that no chAMPionship Is aT stAke In tHIS fIght is completELY immAtErial.

In The Past, ZufFa dId eVerYthInG in its powEr to keep ItS tOp StArs, NotabLY Nick DiaZ wHen He WanTed to BOx Jeff lacy, fRom gOiNg INto Boxing, wITh THE ideA lOsIng iN anOtHer spOrt aND loOking baD would damAge THeir MaRkEtabiliTy.

But in this inStAnce, unlike AnY otHer timE IN history, The money is so big that the Ufc and McGRegOr are WillIng to sacrIfiCe theiR auRA to the GeneraL publIc BecAUSe the ECOnOmiC wIndfall of tHE NigHt is tOo GreaT to pass Up. CANNABIS CULTURE – CANadA is escalating Its War oN CAnNabIS aND thE cASuaLTIes are piling up oN multiple fRoNTs Across the nATioN.

IT seems lIke it waS just A Few yearS ago that CAnadian maRiJuanA USerS were feeliNg hopefuL about the FUture OF tHe couNtrY’s drug LaWs. THe turN of the CEntUry usHered iN sIgnifiCant rEfOrm to CanAda’s medical marijuana lawS, allowIng paTieNts
, which wasn't at stake.
Championsh ips i n t hos edays  wer e bigger thant he s tars. Today, that's no  long er thec as e. Th e cover a ge i t d id  r ece iv e  w as mo relike it  was a nov elt y,  and almosta ll  tongue-in -ch eek. The pub lic  was t ol d i t  wasn 'timpor tant,a nd for  the most  p a rt, th e y belie v e dit a nd didn't buy it. 
T o day, the media  has c ha n ge d .  It 'sall aboutpe rsona l ities,n ot c o mpe t ition or cham pionships.I f t he per so nal i ties c an dr aw rat ings or get  hit s, they'l l getc onstant coverag e. Eve rytwe et b y  M cG reg or and Ma ywe a the r become sanewsstor y . T he b igg estdiffe rences are no t j usth owmuchmoremone ycan b e made  viapa y-per-view than  the  old clos ed- ci rcu it , and how mu chmor e money  people are  w i l l in g to pay for sport se v en ts today , butt ha ti n 1976 t he  me dial e d the  pub l ic  to what  was i m po rt ant. To da y, the  p ubl icleads themedia. 

No mat ter w h at people in s p orts think of th e id e a of  amismatch or  spo r ts v alue of  af ightthatma n ye xperts would say is  a ll but  pred etermined bas ed on ther u l es in pl ace, th e re will be rou nd-th e-clock co v erage in  thedays lea ding into t he fight . M cGr ego r,M a yw eather, DanaW h itean d all p art ies inv olv edwil l b etelling y ou thisis  t he  b igg est f i ght in h is tor y.  It ’s am ust-se e eve nt.An dl ike  has be e nt h e ca se  t he p ast  f ew we eks, the y’ll be  trying t o s e ll y ou  o n the i dea that McGr eg or has a c ha nce  to wi n . 

The id ea that no championship is at s tak e inthis  fight is  co mplete lyi mmater ial.
In th epas t ,  Zuff a di d e ve rything in i tspower  t o ke ep itstop stars, notably Nic k Diaz when h e w ante d to  bo x  J e ffLa c y,f r om going into b oxing, wit ht he  idea losi n g i nanother  sportand l o oking b ad woulddamage th ei r ma r k eta bility.

B ut in th is instan c e, un l ik e any  ot her ti me  in  hist ory, t h e m oneyis sobi g that  theUF C and Mc Gregor are willing to s acrifi ce th eir  aura tothe gen eral publ ic b ecause the  ec ono mic w ind f all o f th e  n igh t  is t oo g r eat to pa s sup. C AN NABIS CULTU R E – C anada  is escala ting  its war on canna b is and the cas ualt i e s a rep ilin gup on multiple  fr on t s  acrossth e nation.
It seems  l i ke it  was j ust afew yea r s  a g o that  Can adi an mariju ana  u s ers wer efe e ling h opef ul  about  the f u ture o f the country’sdrugl a ws. T h e t urn o fthe cen t uryushered in  significan t refo rm t o Can ada’s m ed ical m ari ju ana laws,a llowing p atien ts
, which_wasn't at_stake.

Championships in those days_were bigger_than_the stars._Today,_that's no longer_the case. The_coverage it did receive_was more like_it_was a novelty, and almost all tongue-in-cheek. The public was told it wasn't important,_and_for the_most_part,_they believed it and didn't_buy it.

Today, the media has_changed. It's_all about personalities, not competition or championships. If_the_personalities can draw_ratings or get hits, they'll get constant coverage. Every_tweet by McGregor and Mayweather becomes_a news story._The_biggest_differences are not just_how much more money can be_made via pay-per-view than the old_closed-circuit, and how much more money people_are willing to pay for sports_events today, but that in_1976 the_media led the public to_what was important._Today, the_public leads the_media.

No matter what people in sports_think of the_idea of a mismatch or sports_value_of a fight_that_many_experts would_say is all_but_predetermined based_on_the rules in place, there will_be_round-the-clock coverage in the days leading into_the fight. McGregor, Mayweather,_Dana_White and all parties_involved will be telling you_this is the biggest fight in_history. It’s_a must-see_event. And like has been the case the past few weeks,_they’ll be trying to sell you_on the idea that_McGregor has_a_chance to win.

The_idea_that no_championship is at stake in this fight_is completely_immaterial.

In the past, Zuffa did everything_in its power to_keep_its top stars, notably Nick Diaz_when he wanted to box Jeff_Lacy, from going into boxing,_with_the_idea losing in another sport_and looking bad would damage their_marketability.

But in this_instance, unlike any other time in history,_the_money is so big that the_UFC_and McGregor are willing to sacrifice_their_aura_to the general public because_the economic windfall of the night_is too great to pass up. CANNABIS CULTURE –_Canada is escalating_its war on cannabis and_the_casualties_are piling up on multiple fronts across the nation.

It seems_like it_was just a_few years ago that Canadian marijuana users were feeling hopeful_about the future of the country’s drug_laws. The turn of the century ushered in significant reform to_Canada’s medical marijuana laws, allowing patients