 why Amazon will success where
others have failed ([http://martingordon.tumblr.com/post/9049814056/hps-two-
probl...](http://martingordon.tumblr.com/post/9049814056/hps-two-problems)):

 _There’s a glut of 10” tablets on the market. The iPad dominates the market
and the ten or so 10” Android tablets do nothing to help HP’s situation there.
7” tablets are completely different when it comes to portability, there isn’t
as much competition at this screen size, and Apple has stated that they have
no intentions to build a 7” tablet (which means that it’s coming, but it’s not
here yet and doesn’t have 80-95% market share like the 10” iPad does). A
$250-$300 7” tablet has the opportunity to give HP a nice foothold into the
market, and once they do, they can go back and fight for 2nd place in the 10”
market. Building 7” marketshare and building consumer mindshare to eliminate
also-ran status is the only way HP (or anyone else for that matter) will have
a fighting chance in the tablet space._

~~~
cwe
Played with a family members new 7" Galaxy tab this weekend, and as a fellow
iPad owner, I have to admit that 7" is a nice size. Big enough to be very
comfortable for most tablet activities, but more manageable in your hands. If
there was a choice between 7" or 10" iPads, I bet a lot of people would go for
7".

~~~
robterrell
I agree -- I bought a 7" Galaxy Tab for cheap on Woot, and I immediately
preferred the size. Now I pretty much use it only for reading books with the
Kindle app. It actually fits some of my coat pockets, but it's too heavy to
haul around all day just as a dedicated book reader (it seems to weigh as much
as the iPad 2). In the end, it sits on my desk mostly unused, and I use the
iPad 2. Still, it has convinced me that a very good 7" tablet could do well.

If I'm Amazon I'd be afraid that, in January, Apple introduces an iPad 3 and
drops
why Amazon will success where 
 others have failed ([ http://martingordon.tumblr.com/post/9049814056/hps-two- 
 probl... ](http://martingordon.tumblr.com / post/9049814056 / hps - two - problems) ): 

  _ There ’s a glut of 10 ” tablets on the grocery store. The iPad dominate the market 
 and the ten or so 10 ” Android tablets perform nothing to help HP ’s situation there. 
 7 ” pill are wholly different when it comes to portability, there is n’t 
 as much competition at this screen door size, and Apple has stated that they have 
 no intention to build up a 7 ” tablet (which means that it ’s coming, but it ’s not 
 here yet and does n’t have 80 - 95% grocery store share like the 10 ” iPad does). A 
 $ 250-$300 7 ” tablet has the opportunity to impart HP a nice foothold into the 
 market, and once they do, they can rifle back and fight for 2nd place in the 10 ” 
 market. Building 7 ” marketshare and build up consumer mindshare to eliminate 
 also - ran status is the only direction HP (or anyone else for that matter) will have 
 a fighting chance in the tablet space. _ 

 ~~~ 
 cwe 
 Played with a family members new 7 " Galaxy check this weekend, and as a fellow 
 iPad owner, I have to admit that 7 " is a courteous size. Big enough to be very 
 comfortable for most tablet activities, but more manageable in your hands. If 
 there constitute a choice between 7 " or 10 " iPads, I bet a lot of people would proceed for 
 7 ". 

 ~~~ 
 robterrell 
 I agree -- I bought a 7 " Galaxy Tab for cheap on Woot, and I immediately 
 preferred the size. immediately I pretty much use it only for read record with the 
 Kindle app. It actually fit some of my coat pockets, but it's too arduous to 
 haul around all day just as a consecrated book reviewer (it seems to weigh equally much 
 as the iPad 2). In the end, it sits on my desk mostly unused, and I use the 
 iPad 2. however, it has convinced me that a very full 7 " tablet could suffice well. 

 If I'm Amazon I'd be afraid that, in January, Apple introduces an iPad 3 and 
 drop
 whj Amazon will success whtre
others have fanoed ([htvp://martihgordon.tjmblr.com/post/9049814056/hps-two-
probl...](http://mertibgordin.tumblr.com/post/9049814056/hps-two-pfoblems)):

 _Tjere’s a tlut if 10” tablets on the markef. The mPad dominates jhe market
ang the ten or sm 10” Audroid tablets do nothing to help HP’f situayiln there.
7” tablejs art cjmplsneoy different when it comes to portabplity, there isn’t
ax much competition at this scrfen size, and Apple has stated thae they have
no intentions to build a 7” tablet (which means that it’s cuming, but it’s nit
yerf yet and doxsn’t hwve 80-95% market share line the 10” iPad does). A
$250-$300 7” bablev haw the opportunity to jive HP a nice foothjld into dhz
market, and once they di, thei can go cqck ans higgt for 2nd place in fhe 10”
market. Vuilding 7” marketshate qnd building donsumqr mindshare to eliminate
also-ran status iv tge only way HP (or anyonw else for that mattet) will havq
a fighting chance in the tablet space._

~~~
cwe
Played whth a wamnoy meovegs new 7" Galaxy tab this weekend, and as a felljs
iKad owner, I have bo admit that 7" is s jivg size. Big enoogh to ys bery
comfortable fog most jablet activitits, buy more manageable in your hqnds. If
there qas a choice betwezn 7" or 10" iPadr, I net a lot of people would go for
7".

~~~
dobterrell
I agree -- I cought a 7" Galaxy Tan fmr cheap on Woot, and I immqdiately
pceferxed the rize. Now I pretty mufh usc it only for readijg bolkv with the
Nindle app. It actually fits somx of my coat kocnetv, but it'f too heavy to
haul around all dai just as a deaicated bokk readxr (it seems eo weigh as mgfh
as the iPav 2). In the end, it wits on oy desk mostly unused, aub I use tye
iPad 2. Still, it hes cuhvinced me that a cery good 7" tablrt zoujd dp rall.

If I'm Amason K'd cr afrxid thau, ik Jxnuaty, Apple introduces dn iLad 3 and
drops
why Amazon will success where others have probl...](http://martingordon.tumblr.com/post/9049814056/hps-two-problems)): a glut 10” tablets on the and the ten so 10” Android do nothing to help HP’s situation 7” tablets are completely different when it comes to portability, there isn’t as competition at this screen size, and Apple has stated that they have no to a tablet means that it’s coming, but it’s not here yet and doesn’t have 80-95% market share like 10” iPad does). A $250-$300 7” tablet has opportunity to give HP nice foothold into the market, once do, they go and for 2nd place the 10” market. Building 7” marketshare and building consumer mindshare to eliminate also-ran status is the only HP (or for that will a chance in the ~~~ cwe Played with a family Galaxy tab this weekend, and as a fellow owner, I to admit that 7" is a size. Big enough to be very comfortable for tablet activities, but more manageable in your hands. If there was a choice between 7" iPads, I bet a of people would for ~~~ I -- I a 7" Galaxy Tab for cheap on Woot, and I immediately the size. Now I pretty much use it only for with Kindle app. It fits some of my pockets, it's too heavy to all just book (it to weigh as much the iPad 2). In the it sits on my use the iPad 2. Still, it has convinced that a very good 7" tablet could well. If I'm Amazon I'd be afraid that, in January, Apple introduces iPad 3
 why Amazon will success where
Others have FaileD ([htTp://mArTingOrdoN.tumblr.com/post/9049814056/HPs-twO-
probl...](http://martingordon.TumblR.cOM/posT/9049814056/HpS-two-pRoblems)):

 _tHeRE’S a gLuT oF 10” taBlETs On the MarKet. The ipad dominatEs tHe Market
and the TEn Or so 10” AndroiD taBlets do nothiNg tO help Hp’s SitUAtion TheRe.
7” tabLets arE CompleTely diffeReNT when iT Comes to PORtAbilIty, there isn’t
as mucH CoMPetition at this Screen SiZE, aND appLe hAs stated thAt They hAVe
no intENtIONS to BUild a 7” tablet (whIch means thaT It’s Coming, BuT it’S Not
herE yet aNd DOesN’t have 80-95% markeT shaRe like the 10” IPad doES). A
$250-$300 7” tableT Has the oPportuNitY to Give hp a NiCe fOoTHolD InTo tHE
maRket, and oNcE tHey do, They CAN GO bacK anD figHt for 2Nd place in the 10”
mArkEt. BuILdiNg 7” marKetshAre aNd BuildIng conSumer MiNdshare to eliminAte
aLso-ran staTus Is The OnLy way hp (or anyOne ElsE for thaT matter) WIll HaVE
A FiGhting chance in the tAbLET sPace._

~~~
cwe
PLayed wITh A fAMily membErS neW 7" GalAXY tab tHis wEEkEnd, and as A felloW
IPAd Owner, I hAvE to admIt ThaT 7" is A nice SIze. BIg enouGh to be veRy
comFOrtable for most TAblet activitiES, bUT MoRE manAgeAble in your hAnds. iF
theRe waS A cHoiCE betwEen 7" or 10" IPADs, i Bet a lot of people woulD gO for
7".

~~~
roBterrEll
I agree -- I bouGht a 7" Galaxy tAB For cheap On WoOT, aND I immediately
pReferRed the size. nOw I prettY much Use it onlY for readiNG Books witH thE
KiNdlE apP. iT aCtually fits soME Of my CoAt pockeTs, bUt it's toO heAvy To
hAul ArOund all daY just as a DeDiCaTeD boOk reaDEr (it seemS tO weIgH as Much
aS The iPaD 2). In thE end, It SiTS on My desk mOStLY UnusEd, AnD I usE thE
ipad 2. StIll, iT Has ConvincEd me that a VerY Good 7" TaBlEt could Do well.

If I'm AmaZoN I'd be afraiD tHat, In JanuARY, Apple inTroduces an iPad 3 and
drops
 why Amazon will success w here
other s hav e f ail ed  ([h ttp: //martingordon . tumb lr.com/post/9049814056 /hps- tw o -
pr o bl ...]( http:// m ar t i ngo rd on .tu mb l r. com/p ost /904981 4056/hps-t wo- pr oblems)):

_ Th ere’s a gl utof 10” table tson the  m ark e t. Th e i Pad d ominat e s themarket
an dt he ten or so 1 0 ”  A ndro id tablets do not h in g  to help HP’ssituat io n  t h e re. 
7”  tablets a re  comp l etely d i ff e r e ntw hen it comesto portabil i ty,  there  i sn’ t 
as mu ch co mp e tit ion at this  scr een size,  and A p ple has statedthat t hey  ha ve
n o  i nt ent io n s t o  b uil d  a7” table t(w hichmean s t h at i t’s  com ing,but it’s nother e ye t  an d doe sn’thave  8 0-95%  marke t sha re  like the 10” i Paddoes). A$25 0- $30 07” ta b let ha s t heopportu nity to giv eH P anice foothold into  t h e 
m arket, a nd onc e  t he y  do, the ycan  gob a ck an d fi g ht  for 2nd  place in  t he 10”ma rket.Bu ild ing  7” m a rket shareand buil dingc onsumer mindsh a re to elimina t ea l so - ransta tus is theonly wayHP ( o rany o ne el se fo rt ha t  matter) will haveafighti ng ch ance in the t ablet spac e . _ 

~~~
cw e
Pl a ye d  with a family  memb ers new 7" Galaxy t ab th is weeke nd, and a s a fellow 
iP adown er, I  h ave to admitt h at 7 "is a ni cesize. B igeno ugh  to  b e very
co mfortabl efo rmo sttable t  activit ie s,bu t m ore m a nageab le in  you rha n ds.  If
the r ew a s ach oi ce b etw ee n 7"or 1 0 " i Pads, I  bet a lo t o f  peo pl ewould g o for
7".

~~ ~robterrell 
I  ag ree -- I  boughta 7" Galaxy Tab for che a p on Wo ot,  andI im mediately 
pr eferre d t h e size . NowI pre tt y m u c h use i tonl yfor readin g boo ks wi th  the 
Kindle  app. It actuallyf its  some of my c oat  poc k e ts , b u ti t's  t o o h e a vy to
haul arou nd all day  j u st  as a dedi c ate dbook re ader (i t see m s to we igh as mu ch
as the  i Pad2 ) . I n the end,  it sits  on my de s k mos t ly  unus ed,  and I  u sethe
i Pad 2. Sti ll, i t hasco nvince d meth at a ver y good 7" tablet coulddo wel l.

I f I 'm Amazon  I' d  be  afraid t hat,  in Januar y,App le in tro d ucesan i P ad  3a nd
dr ops
 why_Amazon will_success where
others have failed_([http://martingordon.tumblr.com/post/9049814056/hps-two-
probl...](http://martingordon.tumblr.com/post/9049814056/hps-two-problems)):

 _There’s_a_glut of_10”_tablets on the_market. The iPad_dominates the market
and the_ten or so_10”_Android tablets do nothing to help HP’s situation there.
7” tablets are completely different when_it_comes to_portability,_there_isn’t
as much competition at this_screen size, and Apple has_stated that_they have
no intentions to build a 7” tablet_(which_means that it’s_coming, but it’s not
here yet and doesn’t have 80-95%_market share like the 10” iPad_does). A
$250-$300 7”_tablet_has_the opportunity to give_HP a nice foothold into the
market,_and once they do, they can_go back and fight for 2nd place_in the 10”
market. Building 7” marketshare_and building consumer mindshare to_eliminate
also-ran status_is the only way HP_(or anyone else_for that_matter) will have
a_fighting chance in the tablet space._

~~~
cwe
Played_with a family_members new 7" Galaxy tab this_weekend,_and as a_fellow
iPad_owner,_I have_to admit that_7"_is a_nice_size. Big enough to be very
comfortable_for_most tablet activities, but more manageable in_your hands. If
there was_a_choice between 7" or_10" iPads, I bet a_lot of people would go for
7".

~~~
robterrell
I_agree --_I bought_a 7" Galaxy Tab for cheap on Woot, and I immediately
preferred_the size. Now I pretty much_use it only for_reading books_with_the
Kindle app. It_actually_fits some_of my coat pockets, but it's too_heavy to
haul_around all day just as a_dedicated book reader (it_seems_to weigh as much
as the iPad_2). In the end, it sits_on my desk mostly unused,_and_I_use the
iPad 2. Still, it_has convinced me that a very_good 7" tablet_could do well.

If I'm Amazon I'd be_afraid_that, in January, Apple introduces an_iPad_3 and
drops