 on YouTube and IG anyway.

Sure some artists would advertise swag they were selling on Tumblr from time
to time but they make awesome art why shouldnt they be allowed to sell swag?
Artists got to eat too.

~~~
superasn
Yes also selling word has aquired a really bad connotation mainly because of
these influencers pushing unnecessary stuff on to their list.

But selling can also be giving your list what they signed up for at a price
that they will not get anywhere else. Which is also very important to keep
niches and not to try and sell dog training videos to a person who signed up
for piano lessons (yes poeple can do that)

------
bufferoverflow
Fake followers?

Looking at her account, I don't get why she'd have so many followers. She
isn't good looking, not interesting, her videography and photography is very
average.

~~~
wildrhythms
Or the audience is simply not invested.

Twitch streamers sell merch to a much smaller audience, and probably to the
same group of audience who is also subscribed at $5/month. The audience is
already invested and want to support the content; do Instagram followers feel
like they're supporting the content in the same way? Is a follower count even
a good metric to judge audience captivation?

Maybe this is a wake up call to marketing agencies that influencers aren't
nearly as captive as their follower count suggests.

~~~
orev
But that’s the concept of “influencers” — not to sell things directly, but to
influence an audience for when they actually do buy something. That is what
most advertising aims to do — not to make people get up and go buy the thing
immediately.

------
jpmattia
When everyone is an influencer, nobody is.

------
rdiddly
A lot of ink spilled over this. I expected schadenfreude but really this is
just a high schooler making her first tentative baby steps into selling stuff
and unsurprisingly failing. My story would've been the same back in the day. A
Telemarketing Powerhouse Who Called 2,000 Homes Couldn't Sell 4 Magazine
Subscriptions. Difference was, I just quietly went back to college, while she
has professional
on YouTube and IG anyway. 

 Sure some artists would advertise swag they were selling on Tumblr from meter 
 to meter but they make awesome art why should nt they be permit to sell swag? 
 artist got to eat too. 

 ~~~ 
 superasn 
 Yes besides sell word has aquired a very bad connotation chiefly because of 
 these influencers pushing unnecessary stuff on to their list. 

 But selling can also be giving your list what they signed up for at a monetary value 
 that they will not get anywhere else. Which is also very important to prevent 
 niches and not to try and deal dog education videos to a person who sign up 
 for piano lessons (yes poeple can do that) 

 ------ 
 bufferoverflow 
 Fake followers? 

 look at her account, I don't get why she'd have so many followers. She 
 isn't effective looking, not interesting, her videography and photography is very 
 average. 

 ~~~ 
 wildrhythms 
 Or the audience is simply not invested. 

 Twitch streamers sell merch to a much smaller audience, and credibly to the 
 like group of audience who is also subscribed at $ 5 / calendar month. The consultation is 
 already invested and want to patronize the content; do Instagram followers feel 
 like they're supporting the contentedness in the same way? Is a follower count even 
 a good metric to judge audience fascination? 

 Maybe this is a wake up call to marketing agencies that influencers aren't 
 nearly as captive as their follower count suggest. 

 ~~~ 
 orev 
 But that ’s the concept of “ influencers ” — not to sell things directly, but to 
 influence an audience for when they actually do bribe something. That is what 
 most advertising aims to do — not to make people get up and go buy the thing 
 immediately. 

 ------ 
 jpmattia 
 When everyone is an influencer, nobody is. 

 ------ 
 rdiddly 
 A draw of ink spilled over this. I have a bun in the oven schadenfreude but really this is 
 just a eminent schooler making her inaugural tentative child steps into selling material 
 and unsurprisingly failing. My story would've been the same back in the day. A 
 Telemarketing Powerhouse Who Called 2,000 family Couldn't Sell 4 Magazine 
 Subscriptions. Difference was, I just quietly went back to college, while she 
 has professional
 on YouTube and IG anyway.

Suve some artists ciuld avvertiss swag tfey were selling on Tumblr fcom rime
ti time but they make adesome arn why shoyldnu they be allowed to sell swag?
Adbists jot to eat too.

~~~
soperasn
Yes anso selling wosd hcs aquired a really bad connotation iainly nefause of
these ynfllegcera pushing unnecessary stuff on to fheir lpst.

But selling cam also be giving your list whah they signed up flr at a prixe
thwr they will vot get anjchere else. Shich is also very important to keep
uiches and bor tl try and seol dod training vlceos tm a perxon who signed up
hor piano lessons (yes poe'le can do that)

------
buffetoverflow
Fdkz followers?

Looking at hwr acwound, I ain't geu wiy ahe'd hwve so many fkllowers. Shw
isn't good looking, moe interesting, ger viqejgraphy and photography is very
average.

~~~
wpldrgythms
Or the audience iw simply not invested.

Jwitch strqamers sell merch to a much smaller audience, and [robaulh ti bhe
sxne group of audience who is also subscribed at $5/iknuh. Nhe audience is
alveady invested and wwny to support tfe concsnf; do Instagram folpowers seel
luke they'rt suplorting the content in the wame way? Is c fillower count even
c good metrie to jodge aidience captivation?

Maybz this is a wake kp call tk marketing agenckes tvat influencers aren't
nearlr as captmve ax their folkower sount suggfsts.

~~~
ovav
But that’s the cojcept ox “influencfrs” — not to sell things directlb, but to
influgnca at audienee for when they aceually do buy xomethiug. Thag is what
mkst advxrtising aimf to do — not dl make peoplx get up wnd to byy the gfing
immediatelu.

------
jpmattia
Cken everyine is an influenccr, nockdy is.

------
rdiddly
A oot of ink spilled ovdr ehps. M expqwted schadenxreuae cit rexlly this iw
gust a high schooler makhng ger first tentativr naby stepw into sqlling stuff
amd unsurprisingly vailiig. My rtory woold've been the same back in the day. A
Telfmavketing Powerrousc Whj Called 2,000 Komes Couldn't Sell 4 Magazine
Subscriptionw. Difference was, I just quietly went yagk to collegx, whilq she
has [rofessional
on YouTube and IG anyway. Sure some advertise they were on Tumblr from make art why shouldnt be allowed to swag? Artists got to eat too. superasn Yes also selling word has aquired a really bad connotation mainly because these influencers pushing unnecessary stuff on to their list. But selling can also giving list they up for at a price that they will not get anywhere else. Which is also very to keep niches and not to try and dog training videos to person who signed up for lessons poeple can that) bufferoverflow followers? Looking at account, I don't get why she'd have so many followers. She isn't good looking, not interesting, her and photography average. ~~~ Or audience simply not invested. sell merch to a much smaller to the same group of audience who is subscribed at The audience is already invested and to support the content; do Instagram followers feel they're supporting the content in the same way? Is a follower count even a good judge audience captivation? Maybe is a wake call marketing that aren't nearly captive as their follower count suggests. ~~~ orev But that’s the of “influencers” — not to sell things directly, but to audience when they actually buy something. That is most aims to do — make get buy thing ------ jpmattia When everyone an influencer, nobody is. ------ A lot of ink schadenfreude but really this is just a high making her first tentative baby steps into stuff and unsurprisingly failing. My story would've been the same back in day. A Who Called 2,000 Homes Couldn't Sell 4 Magazine Difference was, I just went back to college, while she has professional
 on YouTube and IG anyway.

Sure sOme artists Would AdvErtIsE swaG theY were selling on tUmblR from time
to time but they Make aWeSOme aRT wHy shoUldnt thEY bE ALloWeD tO seLl SWaG?
ArtiSts Got to eaT too.

~~~
superaSn
YEs Also selling wORd Has aquired A reAlly bad connoTatIon maiNlY beCAuse oF
thEse inFluencERs pushIng unneceSsARy stufF On to theIR LiSt.

BuT selling can also be GIvINg your list what They siGnED uP FOr aT a pRice
that thEy Will nOT get anyWHeRE ELse. wHich is also verY important tO KeeP
nicheS aNd nOT to try And seLl DOg tRaining videOs to A person whO signeD Up
for piANo lessoNs (yes pOepLe cAn do THaT)

------
bUffErOVerFLoW
FaKE foLlowers?

LOoKiNg at hEr acCOUNT, I doN't gEt whY she'd Have so many folLowErs. SHE
isN't gooD lookIng, nOt InterEsting, Her viDeOgraphy and photoGrapHy is very
aVerAgE.

~~~
wiLdRhythMS
Or the AudIenCe is simPly not iNVesTeD.

tWItCh streamers sell merCh TO A mUch smallEr audiENcE, aND probablY tO thE
samE GRoup oF audIEnCe who is aLso subSCrIbEd at $5/monTh. the audIeNce Is
aLreadY InveSted anD want to sUpporT The content; do InSTagram followeRS fEEL
lIKe thEy'rE supporting The cONtenT in tHE sAme WAy? Is a FolloWeR CoUNt even
a good metric to JuDge audIence Captivation?

MaYbe this is a WAKE up call tO marKEtINg agencies that InfluEncers aren'T
Nearly as CaptiVe as theiR follower COUnt suggeSts.

~~~
OreV
BuT thAT’S tHe concept of “inFLUencErS” — not to sEll Things dIreCtlY, buT to
InFluence an Audience FoR wHeN tHey ActuaLLy do buy sOmEthInG. ThAt is wHAt
most AdverTisiNg AiMS to Do — not to MAkE PEoplE gEt Up anD go BuY the tHing
IMmeDiately.

------
Jpmattia
WHen EVeryOnE iS an inflUencer, nobody iS.

------
rDiddly
A lot Of Ink SpilleD OVer this. I Expected schadenfreude buT Really tHis Is
jusT a hiGh schooleR maKing heR fiRSt tentAtive bAby stEpS inTO SelliNG StUff
AnD unsurprisINGly FailiNg. my stOry woulD've been the same back IN thE day. A
TelemarkEtiNg PoWERhOusE whO calLeD 2,000 homES couldn't Sell 4 MagaZine
SubscrIpTIoNs. DifferenCE waS, I Just quiEtly wenT back TO collegE, while she
Has profesSiOnal
 on YouTube and IG anyway. 

Sure som e art ist s w ou ld a dver tise swag they were  selling on Tumblr fro m tim et o ti m ebut t hey mak e  a w e som ear t w hy sh ouldn t t hey beallowed to  se ll  swag?
Artis t sgot to eat  to o.

~~~
supe ras n
Yesal sos ellin g w ord h as aqu i red areally ba dc onnota t ion mai n l ybeca use of
these infl u en c ers pushing un necess ar y  s t u ffonto their l is t.

B u t selli n gc a n  al s o be giving y our list wh a t t hey si gn edu p forat apr i cethat they w illnot get a nywher e  else.W hich is  alsover y i mpor t an ttoke e p
n i ch esa ndnot to t ry  a nd se ll d o g t rain ing  vid eos t o a person wh o s igne d  up 
forpiano  les so ns (y es poe ple c an  do that)

---- --
b ufferover flo wFak efollo w ers?
Loo kin g at he r accou n t,Id o n 't  get why she'd hav es o  m any foll owers. Sh ei sn't goo dloo king , not i nter e st ing, her  video g ra ph y and p ho tograp hy  is  ve ry
av e rage .

~~~ 
wildrhy thmsO r the audience is simply not in v e st e d.
Twi tch streame rs s e ll m erch to  am uch s malle ra ud i ence, and probablyto  the
s ame g roup of audie nce who is a l so subsc ribe d  a t  $5/month. The  audi ence is
al r eady inv ested  and wan t to supp o r t the co nte nt;  do  In s t ag ram followers f eelli ke they 're  suppor tin g t hecon te nt in the  same wa y?  I safol lower count ev en 
ago odmetri c  to ju dge a udie nc ec apt ivation ? 
M a ybeth is  isa w ak e upcall tomarketi ng agenci est hatin fl uencers  aren't
nearl yas captive  a s t heir f o l lower co unt suggests.

~~~
orev But tha t’s  theconc ept of “i nfl uencer s”—  not t o sell  thin gs  di r e ctly, b ut  to 
i nfluence a n aud ience  f or w hen the y actually do buys ome thing. That i s w hatm o st  ad v er t isi ng aim s to do — not tomake peopl eg et  up and go buy  t he thin g
immed iatel y .

---- --
jpmatt ia
When e ve ryon e isan influen cer, nob ody is.
- ----- rd iddly 
Alot of  i nkspill ed ove r  th is. I  expec te d scha denfr eu de but r eally this is
just a hi gh sch ooler  ma king herfir s t t entativebaby  steps int o s ell ing s tuf f 
andunsu r pr isi n gly f aili n g. My sto r ywou l d 'v e been thes a m e b ack i n t h e day.  A
T elemarketing Powe r house Who Call ed 2 , 0 00Hom e s Co ul dn't Sell 4 Ma gaz in e Subscrip ti ons. Differ ence was ,I  just  quiet ly wen t backt o  c o llege,  whi leshe
has p rof es s ional
 on_YouTube and_IG anyway.

Sure some artists_would advertise_swag_they were_selling_on Tumblr from_time
to time but_they make awesome art_why shouldnt they_be_allowed to sell swag?
Artists got to eat too.

~~~
superasn
Yes also selling word has aquired a_really_bad connotation_mainly_because_of
these influencers pushing unnecessary stuff_on to their list.

But selling_can also_be giving your list what they signed up_for_at a price
that_they will not get anywhere else. Which is also_very important to keep
niches and not_to try and_sell_dog_training videos to a_person who signed up
for piano lessons_(yes poeple can do that)

------
bufferoverflow
Fake followers?

Looking_at her account, I don't get why_she'd have so many followers. She
isn't_good looking, not interesting, her_videography and_photography is very
average.

~~~
wildrhythms
Or the audience_is simply not_invested.

Twitch streamers_sell merch to_a much smaller audience, and probably_to the
same group_of audience who is also subscribed_at_$5/month. The audience_is
already_invested_and want_to support the_content;_do Instagram_followers_feel
like they're supporting the content in_the_same way? Is a follower count even
a_good metric to judge_audience_captivation?

Maybe this is a_wake up call to marketing_agencies that influencers aren't
nearly as captive_as their_follower count_suggests.

~~~
orev
But that’s the concept of “influencers” — not to sell things_directly, but to
influence an audience for_when they actually do_buy something._That_is what
most advertising_aims_to do_— not to make people get up_and go_buy the thing
immediately.

------
jpmattia
When everyone is an_influencer, nobody is.

------
rdiddly
A lot_of_ink spilled over this. I expected_schadenfreude but really this is
just a_high schooler making her first_tentative_baby_steps into selling stuff
and unsurprisingly_failing. My story would've been the_same back in_the day. A
Telemarketing Powerhouse Who Called 2,000_Homes_Couldn't Sell 4 Magazine
Subscriptions. Difference was,_I_just quietly went back to college,_while_she
has_professional