ormob.com/en/publishers/>)

3) Vizu (<http://www.vizu.com/index.htm>)

 _3\. Paid Apps_

1) The user pays upfront for the full app, usually at $0.99 or $1.99.

2) It has been shown that price and revenue do not always correlate precisely
and you should experiment with various price points. Anchor it with the
highest price point and put it on various levels of discount to test out
sales.

 _4\. In App Purchase (IAP) Approaches_

1) Currency - Have a virtual currency used to buy boosters and perform other
actions. The user can earn currency in-game or purchase more via IAP for
faster results. Examples: Farmville's currency

2) Energy - The user gets a certain amount of actions per energy, and the
energy replenishes at a certain rate. Items can be used to replenish the
energy, and the items can be bought via currency funded via IAP.

3) Unlocking Features - Have premium features such as extra levels or
assistance unlockable via IAP. Examples: Angry Birds's Eagle

4) Chips - Another take on currency, for casino type games. Examples: Zynga's
Poker

5) Freemium - Similar to unlocking features, except the basic app is always
free

6) Subscription - Covered in section 5, can be paid for via IAP or externally
(such as Dropbox)

 _5\. Subscription_

1) Live Data Feed - Have the user pay a monthly fee in return for up to date
data (Newspaper subscriptions, Manazine subscriptions, Stock Ticker Data)

2) Pay Per Data Usage - Have the user pay a recurring fee depending on how
much they use (Examples: Dropbox)

3) Software As a Service - Pay for usage of the software as-you-go. I haven't
seen a full SAAS mobile app yet but I think TaskRabbit is a close example.

 _6\. Facebook_

1)Facebook Approved Ad
Providers(<http://developers.facebook.com/adproviders/>)

2)Facebook Currency Purchases (Example: FarmVille)

 _7
ormob.com/en/publishers/ >) 

 3) Vizu (< http://www.vizu.com/index.htm >) 

  _ 3\. Paid Apps _ 

 1) The user pays upfront for the full app, normally at $ 0.99 or $ 1.99. 

 2) It has been usher that price and revenue do not constantly correlate precisely 
 and you should experiment with respective price points. Anchor it with the 
 high monetary value point and put it on various levels of discount to quiz out 
 sales. 

  _ 4\. In App Purchase (IAP) Approaches _ 

 1) currentness - Have a virtual currency used to buy boosters and perform other 
 action. The user can earn currency in - plot or purchase more via IAP for 
 faster consequence. Examples: Farmville's currentness 

 2) Energy - The drug user gets a certain amount of action per energy, and the 
 energy replenishes at a certain rate. Items can be use to replenish the 
 department of energy, and the items can be bought via currency funded via IAP. 

 3) Unlocking Features - Have premium features such as excess levels or 
 aid unlockable via IAP. Examples: Angry Birds's Eagle 

 4) Chips - Another take on currentness, for casino character games. Examples: Zynga's 
 Poker 

 5) Freemium - Similar to unlocking features, except the basic app is always 
 free 

 6) Subscription - Covered in incision 5, can be paid for via IAP or externally 
 (such as Dropbox) 

  _ 5\. Subscription _ 

 1) Live Data Feed - Have the user pay a monthly fee in reappearance for up to date 
 data (Newspaper subscriptions, Manazine subscriptions, Stock Ticker Data) 

 2) Pay Per Data Usage - Have the exploiter pay a recur fee depending on how 
 much they use (Examples: Dropbox) 

 3) Software As a Service - Pay for usage of the software as - you - go. I haven't 
 watch a full SAAS mobile app yet but I remember TaskRabbit is a close example. 

  _ 6\. Facebook _ 

 1)Facebook Approved Ad 
 Providers(<http://developers.facebook.com / adproviders/ >) 

 2)Facebook Currency Purchases (Example: FarmVille) 

  _ 7
ormlb.com/en/publishers/>)

3) Vizu (<hutp://www.vizu.com/inder.ytm>)

 _3\. Peid Appa_

1) The usdr pays upfront for the full app, usyally at $0.99 or $1.99.

2) It has bden shown that pruce end revenue do not always corrspate 'recisely
and yoo should expariment with vdrkobs price points. Anchor it with the
hidhest ptife point and pot it jn vzgiius levels of discount to tesf out
sanes.

 _4\. In App Pirchase (IAP) Approaches_

1) Curgencj - Have a virtual furrency usgs tj buy boosterr and perform other
actjons. The user can earn currency in-gake or purcyawe lmre via IAP for
fwster results. Examplas: Farmfille's currencn

2) Enecgy - The user gets a certein amount of actionf per enesgv, and the
energy replebiwhes dt a cergqin raue. Mtejs can be used to rsplenish thw
energy, and the iteks bsn be bought via ctrwency funded via IAP.

3) Unlocking Features - Hzve premium features suxh as extra levels or
wssistancq unlockable via IAP. Examples: Angry Birds's Eagle

4) Whips - Anitmer gqkf on currency, for casino type games. Examples: Sgnba'x
Poker

5) Freemiui - Similar yo umjocking featutes, exczlt the basic app is wlways
ftee

6) Suvscriptiog - Cpvered in section 5, can be pqid for via PAP ir externally
(such cs Dropbox)

 _5\. Rubsvriptoon_

1) Live Data Feed - Havz the hser pay a lonthly fsd in return for jp no ddte
data (Newspaper subscripeions, Manezine subscrkptipns, Stjck Ticker Data)

2) Pay Per Data Usage - Havg the gser pay a recurring fee depending on how
much they use (Gxakplvs: Dropbor)

3) Softeare As a Serdice - Pay for osage of che sowtware as-yku-go. I iaven't
seen a full SAAS motlle app yet uut I thigk TqskRqbbit ir a close exampke.

 _6\. Facebook_

1)Facebooj Approved Ad
Provivers(<fftp://developers.faetboik.com/adproviderx/>)

2)Fazebjon Rurregwy Purchases (Exaopld: FarmXille)

 _7
ormob.com/en/publishers/>) 3) Vizu (<http://www.vizu.com/index.htm>) _3\. Paid Apps_ user upfront for full app, usually It been shown that and revenue do always correlate precisely and you should with various price points. Anchor it with the highest price point and put on various levels of discount to test out sales. _4\. In App Purchase Approaches_ Currency Have virtual currency used to buy boosters and perform other actions. The user can earn currency in-game purchase more via IAP for faster results. Examples: currency 2) Energy - user gets a certain amount actions energy, and energy at certain rate. Items be used to replenish the energy, and the items can be bought via currency funded via IAP. Unlocking Features premium features as levels assistance unlockable via Angry Birds's Eagle 4) Chips - currency, for casino type games. Examples: Zynga's Poker Freemium - to unlocking features, except the basic is always free 6) Subscription - Covered in 5, can be paid for via IAP or externally (such as Dropbox) _5\. Subscription_ 1) Feed - Have the pay a monthly in for to data (Newspaper Manazine subscriptions, Stock Ticker Data) 2) Pay Per Data Usage - the user pay a recurring fee depending on how much (Examples: 3) Software As Service - Pay for of software as-you-go. I haven't full mobile I TaskRabbit a close example. _6\. 1)Facebook Approved Ad Providers(<http://developers.facebook.com/adproviders/>) 2)Facebook Purchases (Example: FarmVille) _7
ormob.com/en/publishers/>)

3) Vizu (<hTtp://www.vizu.Com/inDex.Htm>)

 _3\. paId ApPs_

1) ThE user pays upfroNT for The full app, usually at $0.99 or $1.99.

2) IT has bEeN ShowN ThAt priCe and reVEnUE Do nOt AlWayS cORrElate PreCisely
aNd you shoulD exPeRiment with vaRIoUs price poiNts. anchor it with The
HighesT pRicE Point And Put it On variOUs leveLs of discoUnT To test OUt
sales.

 _4\. iN apP PurChase (IAP) ApproacheS_

1) cuRRency - Have a virtUal curReNCy USEd tO buY boosters aNd PerfoRM other
aCTiONS. the USer can earn curRency in-game OR puRchase MoRe vIA IAP foR
fastEr REsuLts. Examples: farmVille's curRency

2) ENErgy - The USer gets A certaIn aMouNt of ACtIoNs pEr ENerGY, aNd tHE
enErgy replEnIsHes at A cerTAIN Rate. iteMs caN be usEd to replenish The
EnerGY, anD the iTems cAn be BoUght vIa currEncy fUnDed via IAP.

3) UnlockIng FEatures - HaVe pReMiuM fEaturES such aS exTra Levels oR
assistANce UnLOCKaBle via IAP. Examples: ANgRY biRds's EaglE

4) Chips - aNoThER take on cUrRenCy, foR CAsino Type GAmEs. ExamplEs: ZyngA'S
POkEr

5) FreemIuM - SimilAr To uNloCking FEatuRes, excEpt the baSic apP Is always
free

6) SuBScription - CoveREd IN SeCTion 5, Can Be paid for viA IAP OR extErnaLLy
(SucH As DroPbox)

 _5\. SUbSCrIPtion_

1) Live Data Feed - HaVe The useR pay a Monthly fee in rEturn for up TO DAte
data (NEwspAPeR Subscriptions, MAnaziNe subscripTIons, StocK TickEr Data)

2) PaY Per Data USAGe - Have thE usEr pAy a RecURRiNg fee dependinG ON how
MuCh they uSe (EXamples: droPboX)

3) SoFtwArE As a ServiCe - Pay for UsAgE oF tHe sOftwaRE as-you-go. i hAveN't
SeeN a fulL sAAS moBile aPp yeT bUt i ThiNk TaskRABbIT Is a cLoSe ExamPle.

 _6\. faCebooK_

1)FacEBooK ApprovEd Ad
ProviDerS(<Http://DeVeLopers.fAcebook.com/adpRoViders/>)

2)FaceBoOk CUrrencY pUrchases (example: FarmVille)

 _7
ormob.com/en/publishers/>) 

3) Vizu(<htt p:/ /ww w. vizu .com /index.htm>)
_3\.  Paid Apps_

1) The us er pa ys upfr o nt  forthe ful l  a p p , u su al lyat $0 .99 o r $ 1.99.
2) It hasbee nshown that p r ic e and reve nue  do not alwa yscorrel at e p r ecise lyand y ou sho u ld exp eriment w it h  vario u s price p oi nts.  Anchor it with t h eh ighest price p oint a nd pu t itonvarious le ve ls of discoun t  t o t est out
sales.

_4\. In App Pur chase(I AP) Approa ches_ 
1 ) C urrency - H avea virtual  curre n cy used to buybooste rsand  per f or moth er act i on s.T heuser can  e ar n cur renc y i n -gam e o r pu rchas e more via IA P f or
f a ste r res ults.  Exa mp les:Farmvi lle's  c urrency

2) Ene rgy- The use r g et s a  c ertai n  amoun t o f a ctionsper ene r gy,  a n d th e
energy replenish es a ta certai n rate .  I te m s can be  u sed  tor e pleni sh t h eenergy,and th e  i te ms canbe  bough tvia  cu rrenc y  fun ded vi a IAP.
3) Un l ocking Feature s  - Have premi u mf e at u ressuc h as extraleve l s or 
ass i st anc e  unlo ckabl ev ia IAP. Examples: Angr yBirds' s Eag le

4) Chips- Anothert a k e on cur renc y ,f or casino type  game s. Example s : Zynga' s
Pok er

5) F reemium - S imilar t o u nlo cki ngf e at ures, exceptt h e ba si c app i s a lways
f ree 

6 ) S ubs cr iption -Coveredin  s ec ti on5, ca n  be paid  f orvi a I AP or extern ally(suc has Dro pbox)
_5 \ .  Sub sc ri ptio n_
1 ) Liv e Da t a F eed - H ave the u ser payamo nthly f ee in returnfo r up to da te 
da ta (Ne w s paper su bscriptions, Manazine s u bscript ion s, St ockTicker Da ta) 

2) P ayP er Dat a Usag e - H av e t h e  user p ay  are curring fe e dep endin gon h ow
much  they use (Example s : D ropbox)

3) S oft ware A sa S e rv i ce-P ayf o r usage of thesoftware a s- y ou -go. I hav e n't 
s een a f ull SAA S mob i le appyet but I  think Ta sk Rabb i t  is  a close e xample.
 _6\. Fa c ebook _ 
1)Fac ebo ok App ro ved  Ad
P rovide r s(< http: //deve lo pers.f acebo ok .com/adp roviders/>)

2)Facebook  Curre ncy P urc hases (Ex amp l e:FarmVille )

_7
ormob.com/en/publishers/>)

3) Vizu_(<http://www.vizu.com/index.htm>)

 _3\._Paid Apps_

1) The user_pays upfront_for_the full_app,_usually at $0.99_or $1.99.

2) It_has been shown that_price and revenue_do_not always correlate precisely
and you should experiment with various price points. Anchor it with_the
highest_price point_and_put_it on various levels of_discount to test out
sales.

 _4\._In App_Purchase (IAP) Approaches_

1) Currency - Have a virtual_currency_used to buy_boosters and perform other
actions. The user can earn currency_in-game or purchase more via IAP_for
faster results. Examples:_Farmville's_currency

2)_Energy - The user_gets a certain amount of actions_per energy, and the
energy replenishes at_a certain rate. Items can be used_to replenish the
energy, and the items_can be bought via currency_funded via_IAP.

3) Unlocking Features - Have_premium features such_as extra_levels or
assistance unlockable_via IAP. Examples: Angry Birds's Eagle

4)_Chips - Another_take on currency, for casino type_games._Examples: Zynga's
Poker

5) Freemium_-_Similar_to unlocking_features, except the_basic_app is_always
free

6)_Subscription - Covered in section 5,_can_be paid for via IAP or externally
(such_as Dropbox)

 _5\. Subscription_

1)_Live_Data Feed - Have_the user pay a monthly_fee in return for up to_date
data (Newspaper_subscriptions, Manazine_subscriptions, Stock Ticker Data)

2) Pay Per Data Usage - Have the_user pay a recurring fee depending_on how
much they use_(Examples: Dropbox)

3)_Software_As a Service_-_Pay for_usage of the software as-you-go. I haven't
seen_a full_SAAS mobile app yet but I_think TaskRabbit is a_close_example.

 _6\. Facebook_

1)Facebook Approved Ad
Providers(<http://developers.facebook.com/adproviders/>)

2)Facebook Currency_Purchases (Example: FarmVille)

 _7