 go out and start their companies, and hopefully have a higher chance of success because of these lectures.&#60;p&#62;So the question is: What should I talk about? What do you think is important? What do you wish someone had told you when you started out?&#60;p&#62;The audience isn't particularly technical, and many of the companies are in sales, services and other non-tech industries.
======
pg
The mistake most people lecturing about entrepreneurship make is to talk about
the mechanics of starting a company. And in fact a big mistake inexperienced
founders make is to focus too much on the mechanics of it.

In practice the most important questions are things like how to maintain
morale, how to find and get along with cofounders, how to push investors'
buttons, and so on.

~~~
bored
And make sure to demphasize the importance of the "idea." Sure it's important,
but not nearly as much as newbie entrepreneurs think.

~~~
pg
Or more precisely, the _initial_ idea is usually not that important, because
it's usually wrong. It's best to see an initial idea as a question rather than
an answer.

------
jpwagner
You say you want 6 topics...

1\. The Problem Statement

(who needs a solution, why do they need a solution, what do they do now:
breakdown the value by time-cost and money-cost, what is the TAM, what subset
of that TAM do you focus on first (does a subset of that TAM pay more or at
all?))

2\. The Solution

(what options for solutions do you have, what is the cost of each of those,
what is the value of each of those to an end-user (is that value able to be
reflected in revenue), how do you implement these, which do you choose)

3\. The team

(what roles are needed, what are good qualities for these roles, what should
YOU focus on, how do you focus, what is the motivation, other (morale etc...))

4\. Business Strategy

(how do you market your product, how do you make customers screaming happy, do
you develop a partner network, how to utilize big players, when to change
gears, how to
go out and start their companies, and hopefully have a eminent probability of success because of these lectures.&#60;p&#62;So the question is: What should I talk about? What do you intend is important? What do you wish someone had told you when you begin out?&#60;p&#62;The consultation isn't particularly technical, and many of the company are in sales, services and early non - tech industries. 
 = = = = = = 
 pg 
 The mistake most people lecturing about entrepreneurship produce is to talk about 
 the mechanics of starting a caller. And in fact a big mistake inexperienced 
 founders hold is to focus too much on the mechanism of it. 

 In practice the most important questions are things like how to conserve 
 morale, how to find and get along with cofounders, how to push investor' 
 button, and so on. 

 ~~~ 
 bored 
 And make sure to demphasize the importance of the " idea. " Sure it's important, 
 but not nearly equally a lot as newbie entrepreneurs think. 

 ~~~ 
 pg 
 Or more precisely, the _ initial _ idea is normally not that authoritative, because 
 it's usually wrong. It's best to see an initial idea as a question rather than 
 an solution. 

 ------ 
 jpwagner 
 You say you want 6 topics... 

 1\. The Problem Statement 

 (who needs a solution, why do they need a solution, what do they do now: 
 breakdown the value by time - cost and money - cost, what is the TAM, what subset 
 of that TAM do you focus on first (serve a subset of that TAM give more or at 
 all ?) ) 

 2\. The Solution 

 (what options for solutions do you have, what is the cost of each of those, 
 what is the value of each of those to an end - user (is that value able to be 
 reflect in revenue), how do you implement these, which do you choose) 

 3\. The team 

 (what roles are need, what are good qualities for these roles, what should 
 YOU focus on, how do you concenter, what is the motivation, other (esprit de corps etc ...) ) 

 4\. Business Strategy 

 (how do you market your product, how do you make customers screaming felicitous, do 
 you develop a spouse network, how to use big players, when to change 
 gear, how to
 go out and start their comkanies, and hopefully havx a higger chanze of success because of thede lectyres.&#60;p&#62;So the question ir: What shluld I tqlk ebout? What do yon think lf imllrtaut? What do you wlsh someone had told you fhdn you started out?&#60;p&#62;The audience isn't [articukagly technical, wnd kwny kf the companies are in sales, servjces anv other non-tech industries.
======
pg
The mistake mlst oeople lecturing ahout entreptsneteship make ir to talk about
the mecganics of starting a company. Ana in yact a big niwtang inexperienred
fougders make is to focgs too kuch on the meghanirs od it.

In practice the mmst important quesjions are dhnngs like how to mainraun
mordle, vow gi fknd aid fet allng with cofohnders, how ro push investors'
buutogw, and so on.

~~~
boded
And mwke sure to demphasize the importance ox tge "idea." Sure it's importqnt,
but not nearly as luch as nqwbie entrepreneurs think.

~~~
pg
Or more precisely, the _hnitiel_ idta is uryaply not that important, because
it's usually wrogf. Ot'x best to see cn initial idea ss a zuestion rathgr than
ch znswer.

------
jpwagner
You day you want 6 topics...

1\. Uhe Ptoblem Statement

(who needs a solution, whj do they need a solutnon, what do chey dp now:
nreakdown the value by cime-coat and monej-cost, whaf is the TAM, what sunsed
of that TAM do you focus jn first (voes c subset of jhat TAI pay more or ab
dll?))

2\. The Solution

(whwt opjions xor solutilns do you have, what is the cosv of each of jhove,
wvat is tke valme of each of trose to an end-oser (is tkat vauue able tk be
refnected in rqvenue), how do iou implement these, wrich do tou choure)

3\. The team

(whay roles age neeeed, what are good auaujties for these rooes, what should
UOU fosud pn, vow do you fmcus, whxy is ghe motivatlon, othrr (morale etc...))

4\. Businevs Sfrategy

(how do you kavket your product, how do you mske customers screwming ha'py, do
uou develop a partner network, how to utilixe nig players, wren bo crange
gears, how to
go out and start their companies, and a chance of because of these should talk about? What you think is What do you wish someone had you when you started out?&#60;p&#62;The audience isn't particularly technical, and many of the are in sales, services and other non-tech industries. ====== pg The mistake most lecturing entrepreneurship is talk about the mechanics of starting a company. And in fact a big mistake inexperienced founders is to focus too much on the mechanics it. In practice the important questions are things like to morale, how find get with cofounders, how push investors' buttons, and so on. ~~~ bored And make sure to demphasize the importance of the Sure it's not nearly much newbie think. ~~~ pg precisely, the _initial_ idea is usually because it's usually wrong. It's best to see initial idea a question rather than an answer. jpwagner You say you want 6 topics... 1\. Problem Statement (who needs a solution, why do they need a solution, what do they breakdown the value by and money-cost, what the what of TAM do focus on first (does a subset of that TAM pay more at all?)) 2\. The Solution (what options for solutions do what the cost of of those, what is value each of those to (is value reflected revenue), do you implement these, do you choose) 3\. The (what roles are needed, these roles, what should YOU focus on, how you focus, what is the motivation, other etc...)) 4\. Business Strategy (how do you market your product, how do make customers do you develop a partner network, how to big players, when to gears, how to
 go out and start their companiEs, and hopefUlly hAve A hiGhEr chAnce Of success becauSE of tHese lectures.&#60;p&#62;So the quesTion iS: WHAt shOUlD I talK about? WHAt DO You ThInK is ImPOrTant? WHat Do you wiSh someone hAd tOlD you when you sTArTed out?&#60;p&#62;The AudIence isn't parTicUlarly TeChnICal, anD maNy of tHe compANies arE in sales, sErVIces anD Other noN-TEcH indUstries.
======
pg
The mistaKE mOSt people lecturIng aboUt ENtREPreNeuRship make iS tO talk ABout
the MEcHANIcs OF starting a comPany. And in faCT a bIg mistAkE inEXperieNced
fOuNDerS make is to foCus tOo much on tHe mechANics of iT.

in practIce the MosT imPortANt QuEstIoNS arE ThIngS LikE how to maInTaIn
morAle, hOW TO Find And Get aLong wIth cofounders, How To puSH inVestoRs'
butTons, AnD so on.

~~~
Bored
ANd makE sUre to demphasize The iMportance Of tHe "IdeA." SUre it'S ImportAnt,
But Not nearLy as mucH As nEwBIE EnTrepreneurs think.

~~~
pg
or MORe PreciselY, the _inITiAl_ IDea is usuAlLy nOt thAT ImporTant, BEcAuse
it's uSually WRoNg. it's best To See an iNiTiaL idEa as a QUestIon ratHer than
aN answER.

------
jpwagner
You saY You want 6 topics...

1\. tHe pRObLEm StAteMent

(who needS a soLUtioN, why DO tHey NEed a sOlutiOn, WHaT Do they do now:
breakdowN tHe valuE by tiMe-cost and moneY-cost, what iS THE TAM, what SubsET
oF That TAM do you foCus on First (does a SUbset of tHat TAm pay more Or at
all?))

2\. ThE sOlution

(wHat OptIonS foR SOlUtions do you haVE, What Is The cost Of eAch of thOse,
WhaT is The VaLue of each Of those tO aN eNd-UsEr (iS that VAlue able To Be
rEfLecTed in REvenue), How do You iMpLeMEnt These, whICh DO You cHoOsE)

3\. The TeaM

(wHat roLes aRE neEded, whaT are good qUalITies FoR tHese rolEs, what should
YoU Focus on, how Do You Focus, wHAT is the moTivation, other (morale etc...))

4\. BUSiness STraTegy

(hOw do You market YouR produCt, hOW do you Make cuStomeRs ScrEAMing hAPPy, Do
yOu Develop a paRTNer NetwoRk, How tO utilizE big players, when to cHAngE
gears, how to
 go out and start their co mpanies, a nd ho pef ull yhave  a h igher chance o f  suc cess because of theselectu re s .&#6 0 ;p &#62; So theq ue s t ion  i s:  Wh at sh ouldI t alk abo ut? What d o y ou  think is im p or tant? What  do  you wish so meo ne had  t old you w hen  youstarte d  out?& #60;p&#62 ;T h e audi e nce isn ' t  p arti cularly technical ,  a n d many of thecompan ie s  a r e  in  sa les, servi ce s and other n o n- t e c h i n dustries.
=== ===
pg
Them ist ake mo st  pe o ple le cturi ng abo ut entrepre neur ship make  is to talk ab o ut
themechan ics  of  sta r ti ng  aco m pan y .And infact a b ig  m istak e in e x p e rien ced 
fou nders  make is to f ocu s to o  mu ch on  themech an ics o f it.
In p ra ctice the mostimpo rtant que sti on s a re  thin g s like  ho w t o maint ain
mor a le,  h o w to  find and get alon gw i th  cofound ers, h o wto push inv es tor s'
b u t tons,  and so  on.

~~ ~
bore d 
A nd  make s ur e to d em pha siz e the impo rtance  of the"idea . " Sure it's im p ortant,
but n o tn e ar l y as  mu ch as newbi e en t repr eneu r sthi n k.

~ ~~
pg 
O r  m o re precisely, the _ in itial_  idea  is usually n ot that im p o r tant, be caus e 
i t 's usually wro ng. I t's best t o  see aniniti al ideaas a ques t i on rathe r t han 
an  an s w er .

------
jpw a g nerYo u say y ouwant 6top ics ... 

1 \.  The Prob lem Stat em en t
( who  need s  a solut io n,wh y d o the y  needa sol utio n,  w h atdo they do n ow:br ea kdow n t he  valu e by tim e-costand money -co s t, w ha tis theTAM, what sub se t
of thatTA M d o youf o cus on f irst (does a subset oft hat TAM  pa y mor e or  at
all?) )
2\. Th e S o lution 

(wha t opt io nsf o r sol u t io nsdo  you have, w hat  is t he  cos t of ea ch of those,
whati s t he value of e ach  oft h os e t o  a n  en d- u ser ( is that value a ble to bere f le cted in re v enu e) , how d o you i mplem e nt thes e, whichdo you ch oo se)3 \.The team
(what ro les are n e eded, wh at ar e g ood qu al iti es fo r thes e  ro les,what s ho uld
YO U foc us  on, how  do you focus, what isthe mo tivat ion , other ( mor a leetc...))
4\.  BusinessStr ate gy

( how do yo u ma r ke t y o ur pr oduc t , how doy ou  ma k e  c ustomers sc r e a min g hap py, do
you  dev elop a partner ne t work, how to u tili z e  bi g p l ayer s,  when to chang e
g ea r s , how to 
 go_out and_start their companies, and_hopefully have_a_higher chance_of_success because of_these lectures.&#60;p&#62;So the_question is: What should_I talk about?_What_do you think is important? What do you wish someone had told you when_you_started out?&#60;p&#62;The_audience_isn't_particularly technical, and many of_the companies are in sales,_services and_other non-tech industries.
======
pg
The mistake most people lecturing about_entrepreneurship_make is to_talk about
the mechanics of starting a company. And in_fact a big mistake inexperienced
founders make_is to focus_too_much_on the mechanics of_it.

In practice the most important questions_are things like how to maintain
morale,_how to find and get along with_cofounders, how to push investors'
buttons, and_so on.

~~~
bored
And make sure to_demphasize the_importance of the "idea." Sure_it's important,
but not_nearly as_much as newbie_entrepreneurs think.

~~~
pg
Or more precisely, the _initial__idea is usually_not that important, because
it's usually wrong._It's_best to see_an_initial_idea as_a question rather_than
an_answer.

------
jpwagner
You say_you_want 6 topics...

1\. The Problem Statement

(who_needs_a solution, why do they need a_solution, what do they_do_now:
breakdown the value by_time-cost and money-cost, what is_the TAM, what subset
of that TAM_do you_focus on_first (does a subset of that TAM pay more or at
all?))

2\._The Solution

(what options for solutions do_you have, what is_the cost_of_each of those,
what_is_the value_of each of those to an end-user_(is that_value able to be
reflected in revenue),_how do you implement_these,_which do you choose)

3\. The team

(what_roles are needed, what are good_qualities for these roles, what_should
YOU_focus_on, how do you focus,_what is the motivation, other (morale_etc...))

4\. Business Strategy

(how_do you market your product, how do_you_make customers screaming happy, do
you develop_a_partner network, how to utilize big_players,_when_to change
gears, how to