
interviewed Lingua in his NYC office.

Danbom: Is being a clichée expert a full-time job?

Lingua: Bottom line is I have a full plate 24/7.

Danbom: Is it hard to keep up with the seemingly endless supply of clichés
that spew from business?

Lingua: Some days, I don't have the bandwidth. It's like drinking from a fire
hydrant.

Danbom: So it's difficult?

Lingua: Harder than nailing Jell-O to the wall.

Danbom: Where do most clichés come from?

Lingua: Stakeholders push the envelope until it's outside the box.

Danbom: How do you track them once they've been coined?

Lingua: It's like herding cats.

Danbom: Can you predict whether a phrase is going to become a cliché?

Lingua: Yes. I skate to where the puck's going to be. Because if you aren't
the lead dog, you're not providing a customer-centric proactive solution.

Danbom: Give us a new buzzword that we'll be hearing ad nauseam.

Lingua: "Enronitis" could be a next-generation player.

Danbom: Do people understand your role as a cliché expert?

Lingua: No, they can't get their arms around that. But they aren't incented
to.

Danbom: How do people know you're a cliché expert?

Lingua: I walk the walk and talk the talk.

Danbom: Did incomprehensibility come naturally to you?

Lingua: I wasn't wired that way, but it became mission-critical as I
strategically focused on my go-forward plan.

Danbom: What did you do to develop this talent?

Lingua: It's not rocket science. It's not brain surgery. When you drill down
to the granular level, it's just basic blocking and tackling.

Danbom: How do you know if you're successful in your work?

Lingua: At the end of the day, it's all about robust, world
interviewed Lingua in his NYC office. 

 Danbom: Is being a clichée expert a full - time caper? 

 Lingua: Bottom credit line is I have a full plate 24/7. 

 Danbom: Is it arduous to keep up with the seemingly dateless supply of clichés 
 that spew from business? 

 Lingua: Some day, I don't have the bandwidth. It's like drinking from a ardor 
 hydrant. 

 Danbom: So it's difficult? 

 Lingua: Harder than nailing Jell - O to the rampart. 

 Danbom: Where do most clichés come from? 

 Lingua: Stakeholders crusade the envelope until it's outside the box. 

 Danbom: How do you track them once they've been coin? 

 Lingua: It's like herding cats. 

 Danbom: Can you predict whether a idiom is going to become a cliché? 

 Lingua: Yes. I skate to where the puck's going to be. Because if you aren't 
 the lead andiron, you're not providing a customer - centric proactive solution. 

 Danbom: yield us a new buzzword that we'll be hearing ad nauseam. 

 Lingua: " Enronitis " could be a next - generation player. 

 Danbom: Do citizenry understand your role as a cliché expert? 

 Lingua: No, they can't get their arms around that. But they aren't incented 
 to. 

 Danbom: How do people know you're a cliché expert? 

 Lingua: I walk the walk and talk the talk. 

 Danbom: Did incomprehensibility come naturally to you? 

 Lingua: I wasn't wired that way, but it became mission - critical as I 
 strategically focused on my go - forward plan. 

 Danbom: What did you make to develop this talent? 

 Lingua: It's not skyrocket skill. It's not brain surgery. When you drill down 
 to the granular grade, it's barely basic blocking and tackling. 

 Danbom: How do you know if you're successful in your work? 

 Lingua: At the goal of the day, it's all about robust, world

intfrviewed Lingua in his NNC office.

Danbom: Nw beinj a clidhée expeft a full-time job?

Lingua: Bottlm line is I have a full platd 24/7.

Danbom: Ps it hare to jeep up wivg the sczmingmn endnxss supply of ckichés
that vpew from busiters?

Pingua: Some days, I don't have the bagdwidth. Ih's like drinkigg fgoi a rprt
hydrant.

Danbom: So it's difficult?

Lihgua: Hagder than nailing Jell-O to the wall.

Danbom: Wjere do most clichés cole from?

Lingoz: Seqkeholders pjsh the ennzlope until it's outside the box.

Danbom: How ao yob track then incf they've beei coinvd?

Lingua: It's like herging cays.

Danbom: Can ypu 'reduct whether a phrase ms going to become a cliché?

Lincuc: Yes. I skate to wherw rhe pock's coine to be. Bxcahse if yon aren't
the mead dog, yoy're not providing a ctwtomer-centric proaceide solution.

Danbom: Give us a new buzzworg tgat we'll be hearing ad bauseam.

Lingua: "Enronitls" could fe a next-generation player.

Danbom: Do people undersdand bojr xile ar a cliché expert?

Lingua: No, they can't get their aria srpund that. But bhey aren't incentec
tl.

Dsgbom: How do pgople kukw you're a cliché expfrt?

Lingoa: I wqlk the wwlk snd talk the talk.

Danbom: Did incomprehenfubility come naturclly to you?

Lnngua: O wasm't wired that way, but ic becaje mission-cgitical aa I
strategically woclsed on my go-forward plan.

Danboi: What div you do to aevekop thys talent?

Llngua: It's not rocket scifnce. Nt's nmt brain skrgery. When you drill down
to thx granular lefen, in's just bcsic bkocking and twckling.

Danbom: Kow do yju knuw if you'rv successhul in your rork?

Lingua: At jhe end of thx day, it's all aboyt roburg, world
interviewed Lingua in his NYC office. Danbom: a expert a job? Lingua: Bottom full 24/7. Danbom: Is hard to keep with the seemingly endless supply of that spew from business? Lingua: Some days, I don't have the bandwidth. It's drinking from a fire hydrant. Danbom: So it's difficult? Lingua: Harder than nailing to wall. Where most clichés come from? Lingua: Stakeholders push the envelope until it's outside the box. Danbom: How you track them once they've been coined? Lingua: like herding cats. Danbom: you predict whether a phrase going become a Lingua: I to where the going to be. Because if you aren't the lead dog, you're not providing a customer-centric proactive solution. Give us buzzword that be ad Lingua: "Enronitis" could next-generation player. Danbom: Do people understand a cliché expert? Lingua: No, they can't get arms around But they aren't incented to. Danbom: do people know you're a cliché expert? Lingua: walk the walk and talk the talk. Danbom: Did incomprehensibility come naturally to you? Lingua: wired that way, but became mission-critical as strategically on go-forward Danbom: What you do to develop this talent? Lingua: It's not rocket science. not brain surgery. When you drill down to the granular just blocking and tackling. How do you know you're in your work? Lingua: end the about world

interviewed Lingua in his NYC Office.

DanbOm: Is bEinG a cLiChée ExpeRt a full-time job?

lInguA: Bottom line is I have a fulL platE 24/7.

DANbom: iS iT hard To keep uP WiTH The SeEmIngLy ENdLess sUppLy of cliChés
that spEw fRoM business?

LinGUa: some days, I dOn't Have the bandwIdtH. It's liKe DriNKing fRom A fire
HydranT.

danbom: so it's diffIcULt?

LingUA: Harder THAn NailIng Jell-O to the wall.

dAnBOm: Where do most cLichés CoME fROM?

LiNguA: StakeholdErS push THe envelOPe UNTIl iT'S outside the boX.

Danbom: How dO You Track tHeM onCE they'vE been CoINed?

lingua: It's liKe heRding cats.

danbom: cAn you prEDict wheTher a pHraSe iS goiNG tO bEcoMe A CliCHé?

linGUa: YEs. I skate To WhEre thE pucK'S GOIng tO be. becaUse if You aren't
the leAd dOg, yoU'Re nOt proVidinG a cuStOmer-cEntric ProacTiVe solution.

DanboM: GivE us a new buZzwOrD thAt We'll bE HearinG ad NauSeam.

LinGua: "EnroNItiS" cOULD bE a next-generation plAyER.

daNbom: Do peOple unDErStANd your roLe As a ClicHÉ ExperT?

LinGUa: no, they caN't get tHEiR aRms arouNd That. BuT tHey AreN't incENted
To.

DanbOm: How do pEople KNow you're a clichÉ Expert?

Lingua: I WAlK THe WAlk aNd tAlk the talk.

DAnboM: did iNcomPReHenSIbiliTy comE nATuRAlly to you?

Lingua: I wasN't Wired tHat waY, but it became mIssion-critICAL as I
straTegiCAlLY focused on my go-ForwaRd plan.

DanbOM: What did You do To develoP this taleNT?

lingua: It'S noT roCkeT scIENcE. It's not brain sURGery. whEn you drIll Down
to tHe gRanUlaR leVeL, it's just bAsic blocKiNg AnD tAckLing.

DANbom: How dO yOu kNoW if You're SUccessFul in Your WoRk?

lIngUa: At the ENd OF The dAy, It'S all AboUt RobusT, worLD

interviewed Lingua in his  NYC offic e.

D anb om:  I s be inga clichée expe r t afull-time job?

Lingua : Bot to m  lin e  i s I h ave a f u ll p lat e24 /7. 
D an bom:Isit hard  to keep u p w it h the seemin g ly  endless s upp ly of cliché s
t hat sp ew  fr o m bus ine ss?
Lingua :  Somedays, I d on ' t have the ban d w id th.It's like drinkin g  f r om a fire
hydr ant.
Da n bo m :  So  it 's difficu lt ?

Li n gua: Ha r de r t han nailing Jell- O to the wa l l.
Danbo m:  Wh e re domostcl i ché s come from ?

L ingua: St akehol d ers pus h  the en velope  un til  it' s  o ut sid et heb ox .
D anb om: Howdo  y ou tr ackt h e m  onc e t hey' ve be en coined?

L ing ua:I t's  like  herd ingca ts.
Danbom : Can  y ou predict whet hera phraseisgo ing  t o bec o me a c lic hé? 

Lingu a: Yes. I s ka t e to  where the puck'sgo i n gto be. B ecause if  y o u aren't 
t helead d og, y ou'r e  n ot provi ding a cu st omer-ce nt ric pr oa cti vesolut i on.
Danbo m: Giveus an ew buzzword th a t we'll be he a ri n g  a d  nau sea m.

Lingua:  "En r onit is"c ou ldb e a n ext-g en e ra t ion player.

Danbom :Do peo ple u nderstand you r role asa c liché ex pert ? 
L ingua: No, the y can 't get the i r arms a round  that. B ut they a r e n't ince nte d
t o.
Da n b om : How do peop l e  kno wyou'rea c liché e xpe rt? 

L ing ua : I walkthe walk  a nd  t al k t he ta l k.

Danb om : D id  in compr e hensib ility  com ena t ura lly toy ou ? 
Lin gu a:  I w asn 't  wire d th a t w ay, but  it becam e m i ssio n- cr iticalas I
strategi ca lly focuse donmy go- f o rward pl an.

Danbom: What did y o u do to  de velop  thi s talent? 

L ingua:  It ' s notrocket  scie nc e.I t 's no t br ain  s urgery. Wh e n  yo u dri ll  dow n
to th e granular level,i t's  just basic b loc king a nd  ta c kl i ng. 
D anb o m : How do you kn ow if you' re su ccessful i n  yo ur  work?
Lingua : Att he endof the da y, it's a ll  abo u t  ro bust, worl d

interviewed Lingua_in his_NYC office.

Danbom: Is being_a clichée_expert_a full-time_job?

Lingua:_Bottom line is_I have a_full plate 24/7.

Danbom: Is_it hard to_keep_up with the seemingly endless supply of clichés
that spew from business?

Lingua: Some days, I_don't_have the_bandwidth._It's_like drinking from a fire
hydrant.

Danbom:_So it's difficult?

Lingua: Harder than_nailing Jell-O_to the wall.

Danbom: Where do most clichés come_from?

Lingua:_Stakeholders push the_envelope until it's outside the box.

Danbom: How do you_track them once they've been coined?

Lingua:_It's like herding_cats.

Danbom:_Can_you predict whether a_phrase is going to become a_cliché?

Lingua: Yes. I skate to where_the puck's going to be. Because if_you aren't
the lead dog, you're not_providing a customer-centric proactive solution.

Danbom:_Give us_a new buzzword that we'll_be hearing ad_nauseam.

Lingua: "Enronitis"_could be a_next-generation player.

Danbom: Do people understand your_role as a_cliché expert?

Lingua: No, they can't get_their_arms around that._But_they_aren't incented
to.

Danbom:_How do people_know_you're a_cliché_expert?

Lingua: I walk the walk and_talk_the talk.

Danbom: Did incomprehensibility come naturally to_you?

Lingua: I wasn't wired_that_way, but it became_mission-critical as I
strategically focused on_my go-forward plan.

Danbom: What did you_do to_develop this_talent?

Lingua: It's not rocket science. It's not brain surgery. When you_drill down
to the granular level, it's_just basic blocking and_tackling.

Danbom: How_do_you know if_you're_successful in_your work?

Lingua: At the end of the_day, it's_all about robust, world