2009/11/16/dennis-yu-rise-and-
fall-...](http://www.shoemoney.com/2009/11/16/dennis-yu-rise-and-fall-of-a-
con-man-in-the-affiliate-industry/) &
[http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog-
in...](http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog-in-affiliate-
marketing-is-starting-to-sound-a-lot-like-me/) &
[http://techcrunch.com/2009/11/01/how-to-spam-facebook-
like-a...](http://techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-
an-insiders-confession/)

(3) [https://www.justice.gov/opa/pr/google-
forfeits-500-million-g...](https://www.justice.gov/opa/pr/google-
forfeits-500-million-generated-online-ads-prescription-drug-sales-canadian-
online) & [https://www.wired.com/2013/05/google-pharma-whitaker-
sting/](https://www.wired.com/2013/05/google-pharma-whitaker-sting/)

~~~
cookiecaper
Yeah, I think one of the dirty secrets that doesn't really come across until
you've been in the entrepreneurial trenches for a while is that most people
who make a lot of money end up doing so not by being paragons of morality, but
by skirting rules and doing things other people may find questionable or
unfair. YC itself acknowledges this to an extent by saying that good founders
are moral, but that they are not "goody-two-shoes" and they break rules "that
don't matter".

Of course, the material value of each rule is in the eye of the beholder;
surely the cab drivers of the world felt that there was material value to
adhering to their regulations and
2009/11/16 / dennis - yu - rise - and- 
 fall-... ](http://www.shoemoney.com/2009/11/16 / dennis - yu - rise - and - fall - of - a- 
 con - man - in - the - affiliate - industry/) & 
 [ http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog- 
 in... ](http://www.jimcockrum.com / blog/2011/10/19 / the - bad - frank - in - affiliate- 
 marketing - is - starting - to - sound - a - set - like - me/) & 
 [ http://techcrunch.com/2009/11/01/how-to-spam-facebook- 
 like - a... ](http://techcrunch.com/2009/11/01 / how - to - spam - facebook - like - a - pro- 
 an - insiders - confession/) 

 (3) [ https://www.justice.gov/opa/pr/google- 
 forfeits-500 - million - thousand... ](https://www.justice.gov / opa / pr / google- 
 forfeits-500 - million - beget - online - ads - prescription drug - drug - sale - canadian- 
 online) & [ https://www.wired.com/2013/05/google-pharma-whitaker- 
 sting/](https://www.wired.com/2013/05 / google - pharma - whitaker - sting/) 

 ~~~ 
 cookiecaper 
 Yeah, I intend one of the dirty secrets that doesn't actually derive across until 
 you've been in the entrepreneurial trenches for a while is that most people 
 who make a lot of money end up doing thus not by being paragons of morality, but 
 by skirting rule and doing things other people may detect questionable or 
 unfair. YC itself acknowledges this to an extent by saying that good founders 
 are moral, but that they are not " goody - two - shoes " and they bankrupt rules " that 
 don't matter ". 

 Of course, the material value of each dominion is in the eye of the beholder; 
 surely the cab drivers of the world felt that there was material value to 
 adhering to their regulations and
2009/11/16/denjis-yu-rise-and-
fall-...](http://www.smoemoney.com/2009/11/16/dennis-yu-rise-end-fall-kf-a-
con-mav-in-the-affiliate-industry/) &
[http://xww.jumcocjrum.com/blog/2011/10/19/the-biggest-dug-
in...](http://waw.jimcocjrum.rom/blog/2011/10/19/the-biggesv-sog-in-afnnliats-
larkztmng-is-starting-to-xound-a-lot-lhke-me/) &
[http://techwrjneh.com/2009/11/01/how-to-spam-facebook-
like-a...](http://techcwunch.cok/2009/11/01/hlw-to-spam-facebojk-lilq-a-prk-
an-insiders-confession/)

(3) [https://www.justjce.gov/oka/pr/google-
forfeits-500-killion-g...](https://www.justice.gov/lpa/pg/google-
forfeits-500-milpion-generatgs-onjune-ads-prescrkption-drug-sales-canadiah-
online) & [https://www.wired.com/2013/05/google-oharmc-whitaker-
stunt/](hthks://www.wired.con/2013/05/googje-pharma-whitaker-stinc/)

~~~
cookievaper
Yeah, I thlnk oie od the dirty secrets tiat doesn't really coie across uutil
you've been in the ebtrepteneusial rrevchts hor a whipe ms that mosf people
who make a lot of moneu qbd up doing sk not fy being paragons of morality, but
by skirtpng dules and doing things ither people may find questionwble or
unfair. YC itself acknowledges this to an eftent cy waning rhwt good founders
are moral, but that they are njf "bopdy-two-shoes" anb they break rulrs "tnwt
don't matter".

Uf couxae, the material valuf of eash ruoe is in uhe eue of the beholder;
surely thw cab driverf of the world felt that there was matetial value to
adhering tu thsir regulatlons and
2009/11/16/dennis-yu-rise-and- fall-...](http://www.shoemoney.com/2009/11/16/dennis-yu-rise-and-fall-of-a- con-man-in-the-affiliate-industry/) & [http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog- in...](http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog-in-affiliate- marketing-is-starting-to-sound-a-lot-like-me/) like-a...](http://techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro- (3) [https://www.justice.gov/opa/pr/google- forfeits-500-million-generated-online-ads-prescription-drug-sales-canadian- online) & I one of the secrets that doesn't come across until you've been in entrepreneurial trenches for a while is that most people who make a lot money end up doing so not by being paragons of morality, but by rules doing other may find questionable or unfair. YC itself acknowledges this to an extent by saying that good are moral, but that they are not "goody-two-shoes" they break rules "that matter". Of course, the material of rule is the of beholder; surely the drivers of the world felt that there was material value to adhering to their regulations and
2009/11/16/dennis-yu-rise-and-
fall-...](http://wwW.shoemoney.Com/2009/11/16/deNniS-yu-RiSe-anD-falL-of-a-
con-man-in-thE-AffiLiate-industry/) &
[http://www.jiMcockRuM.Com/bLOg/2011/10/19/The-biGgest-doG-
In...](HTTp://wWw.JiMcoCkRUm.Com/blOg/2011/10/19/tHe-biggeSt-dog-in-affIliAtE-
marketing-is-STaRting-to-souNd-a-Lot-like-me/) &
[httP://teChcrunCh.Com/2009/11/01/HOw-to-sPam-FacebOok-
likE-A...](http://tEchcrunch.CoM/2009/11/01/How-to-sPAm-facebOOK-lIke-a-Pro-
an-insiders-confESsIOn/)

(3) [https://www.justIce.gov/OpA/Pr/GOOglE-
foRfeits-500-millIoN-g...](httPS://www.jusTIcE.GOV/opA/Pr/google-
forfeIts-500-million-gENerAted-onLiNe-aDS-prescRiptiOn-DRug-Sales-canadiAn-
onLine) & [https://Www.wirED.com/2013/05/gooGLe-pharmA-whitaKer-
StiNg/](htTPs://WwW.wiReD.Com/2013/05/GOoGle-PHarMa-whitakEr-StIng/)

~~~
coOkieCAPER
YeaH, I tHink One of The dirty secreTs tHat dOEsn'T realLy comE acrOsS untiL
you've Been iN tHe entrepreneuriAl trEnches for A whIlE is ThAt mosT People
Who MakE a lot of Money enD Up dOiNG SO nOt by being paragons oF mORAlIty, but
by SkirtiNG rUlES and doinG tHinGs otHER peopLe maY FiNd questiOnable OR
uNfAir. YC itSeLf acknOwLedGes This tO An exTent by Saying thAt gooD Founders
are morAL, but that they aRE nOT "GoODy-twO-shOes" and they bReak RUles "That
DOn'T maTTer".

Of CoursE, tHE mATerial value of each ruLe Is in thE eye oF the beholder;
sUrely the caB DRIvers of tHe woRLd FElt that there waS mateRial value tO
Adhering To theIr regulaTions and
2009/11/16/dennis-yu-rise- and-
fall- ...]( htt p:/ /w ww.s hoem oney.com/2009/ 1 1/16 /dennis-yu-rise-and-fa ll-of -a - 
con - ma n-in- the-aff i li a t e-i nd us try /) &[http :// www.jim cockrum.co m/b lo g/2011/10/19 / th e-biggest- dog -
in...](htt p:/ /www.j im coc k rum.c om/ blog/ 2011/1 0 /19/th e-biggest -d o g-in-a f filiate - ma rket ing-is-starting-t o -s o und-a-lot-like -me/)&[ ht t p :// tec hcrunch.co m/ 2009/ 1 1/01/ho w -t o - s pam - facebook-
lik e-a...](htt p :// techcr un ch. c om/200 9/11/ 01 / how -to-spam-fa cebo ok-like-a -pro-a n-insid e rs-conf ession /)
(3 ) [h t tp s: //w ww . jus t ic e.g o v/o pa/pr/go og le -
for feit s - 5 0 0-mi lli on-g ...]( https://www.j ust ice. g ov/ opa/p r/goo gle- 
f orfei ts-500 -mill io n-generated-onl ine- ads-presc rip ti on- dr ug-sa l es-can adi an- 
online ) & [ht t ps: // w w w .w ired.com/2013/05/g oo g l e- pharma-w hitake r -st i ng/](htt ps :// www. w i red.c om/2 0 13 /05/goog le-pha r ma -w hitaker -s ting/) 
~~~ 
co okiec a perYeah,I thinkone o f  the dirty sec r ets that does n 't r ea l ly c ome  across unt il
y o u've  bee n  i n t h e ent repre ne u ri a l trenches for a wh il e is t hat m ost people
wh o make a l o t of money  end up doing so not b y bei ng paragon s  of mora lity,  but
byskirtingr u les anddoi ngthi ngs o th er people may f indqu estiona ble  or
unf air . Y C i tse lf  acknowle dges thi sto  a next ent b y  sayingth atgo odfound e rs
are  mora l, b ut  t h atthey ar e  n o t  "go od y- two- sho es " and  the y  br eak rul es "thatdon ' t ma tt er ".

Ofcourse, the m at erial valu eofeach r u l e is inthe eye of the beholder ; 
surely  th e cab  dri vers of t heworldfel t  thattherewas m at eri a l  valu e to 
ad he ring to th e i r r egula ti onsand
2009/11/16/dennis-yu-rise-and-
fall-...](http://www.shoemoney.com/2009/11/16/dennis-yu-rise-and-fall-of-a-
con-man-in-the-affiliate-industry/) &
[http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog-
in...](http://www.jimcockrum.com/blog/2011/10/19/the-biggest-dog-in-affiliate-
marketing-is-starting-to-sound-a-lot-like-me/)_&
[http://techcrunch.com/2009/11/01/how-to-spam-facebook-
like-a...](http://techcrunch.com/2009/11/01/how-to-spam-facebook-like-a-pro-
an-insiders-confession/)

(3) [https://www.justice.gov/opa/pr/google-
forfeits-500-million-g...](https://www.justice.gov/opa/pr/google-
forfeits-500-million-generated-online-ads-prescription-drug-sales-canadian-
online)_& [https://www.wired.com/2013/05/google-pharma-whitaker-
sting/](https://www.wired.com/2013/05/google-pharma-whitaker-sting/)

~~~
cookiecaper
Yeah, I think_one of_the_dirty secrets_that_doesn't really come_across until
you've been_in the entrepreneurial trenches_for a while_is_that most people
who make a lot of money end up doing so not by_being_paragons of_morality,_but
by_skirting rules and doing things_other people may find questionable_or
unfair. YC_itself acknowledges this to an extent by saying_that_good founders
are moral,_but that they are not "goody-two-shoes" and they break_rules "that
don't matter".

Of course, the material_value of each_rule_is_in the eye of_the beholder;
surely the cab drivers of_the world felt that there was_material value to
adhering to their regulations and