 not aimed at them.

I would not call these people dummies either. They are smart. In fact, they
will argue and nitpick every little technical detail so much that it will
leave you thinking if you are the dummy. These people know their stuff. For
them this is not only a game but a way of life. You cannot educate them. They
will not listen. Anything you do will seem like an attempt to raise your
prices. How do they react? They double their complaining. Trying to model
their behaviour will drive you crazy.

One company that went through this is Pep Boys. They had an offer for a free
oil change with any other service. Cheap people started taking their busted
old cars to them. The cheap-o's would buy the lowest priced service that would
give them the free oil change. Then come back to complain about unrelated
problems. They would even go as far as suing Pep Boys for damages not related
to the services performed. But small claims courts always sided with the poor
abused customer. Cheap-o's actually made money on this. Go figure. After years
of this, Pep Boys finally saw the light and discontinued the practice. But it
doesn't stop there. What did cheap-o's do? They complained to corporate HQ
about the change.

Another point Sacha makes is that people who pay more ask for less support. Do
you know why? Because they are your target customer. They ask for less support
because they need the product, and trust you. They know that if something goes
wrong you will be there to fix it. They show their trust in you by paying
more. Its so simple. They also use your product as intended. And because your
prodcut worked, no complaints arised.

When people give you money they are not only buying the product, but they are
placing their trust on you. Cheap-o's don't trust anybody. So they complain
until they get their moneys worth (in the mind). Your target customer will be
glad everything worked out, and will just be silently happy.

I'm going to copy and paste part of the conclusion to make a point.

 _No matter which strategy you choose, remember to consider the impact pricing
will have on your customer base and your support costs. For example, a good
strategy might be to start
not aimed at them. 

 I would not call these people dummies either. They are fresh. In fact, they 
 will argue and nitpick every short technical detail so much that it will 
 entrust you thinking if you are the dummy. These multitude sleep together their stuff. For 
 them this is not merely a game but a way of life sentence. You cannot educate them. They 
 will not listen. Anything you act will look like an attempt to raise your 
 prices. How do they react? They double their complaining. Trying to model 
 their behavior will drive you crazy. 

 One company that start through this is Pep Boys. They had an offer for a free 
 oil variety with any other serve. Cheap people started consume their busted 
 old cars to them. The cheap - o's would bribe the depleted priced service that would 
 give them the free oil change. Then come back to complain about unrelated 
 problems. They would even go equally far as action Pep Boys for damages not related 
 to the services perform. But small claims courts constantly sided with the poor 
 abused customer. Cheap - o's actually lay down money on this. Go figure. After years 
 of this, Pep Boys finally saw the light and discontinued the practice. But it 
 doesn't stop there. What did cheap - oxygen's do? They complain to bodied headquarters 
 about the change. 

 Another point Sacha makes is that people who pay more ask for less support. Do 
 you know why? Because they are your target customer. They necessitate for less support 
 because they want the product, and trust you. They sleep together that if something goes 
 amiss you will be there to fix it. They prove their trust in you by pay 
 more. Its so elementary. They also practice your product as intended. And because your 
 prodcut worked, no complaint arised. 

 When multitude give you money they are not only buying the product, but they are 
 placing their trust on you. Cheap - o's don't trust anybody. So they complain 
 until they scram their moneys worth (in the thinker). Your target customer will be 
 glad everything work out, and will just be silently happy. 

 I'm blend to copy and paste part of the conclusion to make a point. 

  _ No matter which scheme you choose, remember to consider the impingement pricing 
 will have on your customer base and your support costs. For example, a good 
 scheme might be to start
 noh aimed at them.

I would nut call these pgople dukmies sither. Tfey are smart. In fact, they
wipl argut and nitpick every little tvchnical eetaml so much that mf will
lccve ykm thiukmng if you are jhe dummy. Thase people knof ghzir stuff. For
them this is not only a game bit a way of life. You sannkn tducate them. They
will not listen. Znythinj you do will srem like an attempt to raide ylur
prices. How do tjey react? Tyey qiuble their zomplaining. Trying to jodel
their behaviour will drive you erazy.

One conpqny jhat went thcough nhis is Pep Boys. They had an offer for a fvee
oin cyange with any other vervice. Cheap peopje starteg caking their busted
ole xars jo tham. Tfw cfeak-o's wkuld bky vhe lowest lriced servuce that would
give uhei the free oil changq. Ehen come back to complain about unrelaued
prkblems. They would even to as far as suing Pek Boys for damages not related
to the services performed. But smalm clclir clurts always sided with the poor
abused customqd. Vhvap-o's actually mabe money on this. Gl gygure. After ygars
of cgia, Pep Boys finally saw thg lighr and dissontonued the practice. But it
dowsn't stop thvre. Qhat did cheap-o's dl? They compuaingd to vorporate HQ
about the ckange.

Ahother poinh Sacha mzyes is that peopue ehm pay more ask for less su[port. Do
yiu kuow why? Cecaose ther are your targcd customer. They asn for lass supporh
because they need the product, eid trust you. Jhef ktow that if spmething goes
rrong you will be thexe to wix it. Thej show thxir trust in you by payinc
lore. Its so vimple. Trey qlso use yojf product as imtended. Aub because your
prodcut workev, no domplaints ariszb.

Wyen people give yoj mjnvy vhey wse not only tuyivg gne pruduct, but tmey are
llacing their trust mn yku. Cheap-o's don't trisb anybody. So they complain
untik they get their mlneys wocth (in thg mind). Your target customer wilm be
glad fvevything workeq oub, anq will jusc be silently happy.

I'm going to copy and 'aste part of the conclysion to make a poiut.

 _No matter xhich ftrategy fou choose, remember ro consider the ikpact pricing
will havs on ymur ckstomer base and your support costs. For example, a good
strategy might be ti starv
not aimed at them. I would not people either. They smart. In fact, every technical detail so that it will you thinking if you are the These people know their stuff. For them this is not only a game a way of life. You cannot educate them. They will not listen. Anything do seem an to raise your prices. How do they react? They double their complaining. Trying to model their will drive you crazy. One company that went this is Pep Boys. had an offer for a oil with any service. people taking their busted cars to them. The cheap-o's would buy the lowest priced service that would give them the free change. Then to complain unrelated They even go as suing Pep Boys for damages not services performed. But small claims courts always sided the poor customer. Cheap-o's actually made money on Go figure. After years of this, Pep Boys saw the light and discontinued the practice. But it doesn't stop there. What did cheap-o's complained to corporate HQ the change. Another Sacha is people pay more for less support. Do you know why? Because they are your customer. They ask for less support because they need the trust They know that something goes wrong you be to fix it. They trust you Its simple. also use your product intended. And because your prodcut no complaints arised. When are not only buying the product, but they placing their trust on you. Cheap-o's don't anybody. So they complain until they get their moneys worth (in the Your target be glad everything worked out, and will just silently happy. I'm going copy and paste part of the conclusion to make point. matter which you choose, remember consider the impact will have on base and support For strategy might be to start
 not aimed at them.

I would not caLl these peoPle duMmiEs eItHer. THey aRe smart. In fact, tHEy
wiLl argue and nitpick every LittlE tEChniCAl DetaiL so much THaT IT wiLl
LeAve YoU ThInkinG if You are tHe dummy. TheSe pEoPle know their STuFf. For
them tHis Is not only a gaMe bUt a way Of LifE. you caNnoT educAte theM. they
wiLl not listEn. aNythinG You do wiLL SeEm liKe an attempt to raisE YoUR
prices. How do thEy reacT? THEy DOUblE thEir complaiNiNg. TryINg to modEL
tHEIR beHAviour will driVe you crazy.

ONE coMpany tHaT weNT throuGh thiS iS pep boys. They had An ofFer for a frEe
oil cHAnge witH Any otheR serviCe. CHeaP peoPLe StArtEd TAkiNG tHeiR BusTed
old caRs To Them. THe chEAP-O'S wouLd bUy thE loweSt priced serviCe tHat wOUld
Give tHem thE freE oIl chaNge. TheN come BaCk to complain aboUt unRelated
prOblEmS. ThEy Would EVen go aS faR as Suing PeP Boys foR DamAgES NOt Related
to the servicEs PERfOrmed. But Small cLAiMs COurts alwAyS siDed wITH the pOor
aBUsEd customEr. CheaP-O's AcTually mAdE money On ThiS. Go FigurE. afteR years
Of this, PeP Boys FInally saw the liGHt and discontiNUeD THe PRactIce. but it
doesn't Stop THere. what DId CheAP-o's do? they cOmPLaINed to corporate HQ
aboUt The chaNge.

AnOther point SacHa makes is tHAT People whO pay MOrE Ask for less suppOrt. Do
You know why? bEcause thEy are Your targEt customeR. tHey ask foR leSs sUppOrt
BECaUse they need thE PRoduCt, And trusT yoU. They knOw tHat If sOmeThIng goes
wrOng you wiLl Be ThErE to Fix it. tHey show tHeIr tRuSt iN you bY Paying
More. ITs so SiMpLE. ThEy also uSE yOUR proDuCt As inTenDeD. And bEcauSE yoUr
prodcUt worked, nO coMPlaiNtS aRised.

WhEn people give yOu Money they aRe Not Only buYINg the proDuct, but they are
placing thEIr trust On yOu. CheAp-o's Don't trust AnyBody. So TheY ComplaIn
untiL they GeT thEIR moneYS WoRth (In The mind). YouR TArgEt cusToMer wIll be
glAd everything worked OUt, aNd will just be sIleNtly HAPpY.

I'm GOiNG to CoPY anD PAste part of the coNclusion to MaKE a Point.

 _No matTEr wHiCh stratEgy you cHoose, REmember To consideR the impacT pRiciNG
WilL have on youR customeR base and yOUr supPOrT costS. FoR exampLe, A goOd
strAtegy mIGht Be to sTart
 not aimed at them.

I wou ld not cal l the sepeo pl e du mmie s either. They aresmart. In fact, they
w ill a rg u e an d  n itpic k every li t t lete ch nic al de tailsomuch th at it will 
le av e you thinki n gif you are  th e dummy. The sepeople  k now their  st uff.For
th e m this  is not o nl y  a gam e  but aw a yof l ife. You cannot e d uc a te them. Theywill n ot li s t en.  An ything you  d o wil l  seem l i ke a n  at t empt to raise  your
price s . H ow doth eyr eact?Theydo u ble  their comp lain ing. Tryi ng tom odel
th e ir beha viourwil l d rive yo ucra zy . 

O n ecom p any  that we nt  t hroug h th i s i s Pe p B oys.  They  had an offer  fo r af ree 
oilchang e wi th  anyotherservi ce . Cheap peoplestar ted takin g t he irbu stedo ld car s t o t hem. Th e cheap - o's  w o u l dbuy the lowest pri ce d se rvice th at wou l dgi v e them t he  fr ee o i l  chan ge.T he n come b ack to co mp lain ab ou t unre la ted 
pr oblem s . Th ey wou ld evengo as far as suing P e p Boys for da m ag e s  n o t re lat ed
to the s ervi c es p erfo r me d.B ut sm all c la i ms courts always sided  w ith th e poo r
abused cust omer. Chea p - o 's actua llym ad e  money on this . Gofigure. Af t er years 
of t his, Pep  Boys fin a l ly saw t helig htand d is continued the p ract ic e. Butitdoesn't  st opthe re.  W hat did c heap-o's  d o?  T he y c ompla i ned to c or por at e H Q
abo u t thechang e.
An ot h erpoint S a ch a make sis  tha t p eo ple w ho p a y m ore ask  for less  su p port .Do 
you kn ow why? Becau se  they areyo urtarget c ustomer.  They ask for less supp o rt
beca use  they  nee d the pro duc t, and  tr u st you . They  know  t hat i f som e t hi nggo es
wrong y o u  wi ll be  t here  to fix  it. They show the i r t rust in you b y p ayin g mo re. It s  so  s i mpl e .  They also useyour produ ct as  intended. And  b ecauseyour
pr odcut worked,  no compl aints ari se d.
W h enpeople giv e you mo ney theya re no t  o nly b uyi ng the  p rod uct,but th e y a re
pl acingth eir tr ust o nyou. Che ap-o's don't trust anyb ody. S o the y c omplain
u nti l  th ey get th eirmoneys wor th(in  themin d ). Yo ur t a rg etc ustom er w i ll be
gla d  e ver y t hi ng worked o u t ,  an d wil l j u st besile ntly happy.

I'mg oing to copy a nd p a s tepar t  ofth e conclusion t o m ak e a point. 
 _No matter  which s tr a tegyyou ch oose,remembe r to consid er t heimpact pr ici ng will ha ve  o n  yourcust om er bas e andy ours u pport costs. For  exam p l e, ag ood 
stra te gy migh t  beto start
 not_aimed at_them.

I would not call_these people_dummies_either. They_are_smart. In fact,_they
will argue and_nitpick every little technical_detail so much_that_it will
leave you thinking if you are the dummy. These people know their stuff._For
them_this is_not_only_a game but a way_of life. You cannot educate_them. They
will_not listen. Anything you do will seem like_an_attempt to raise_your
prices. How do they react? They double their complaining._Trying to model
their behaviour will drive_you crazy.

One company_that_went_through this is Pep_Boys. They had an offer for_a free
oil change with any other_service. Cheap people started taking their busted
old_cars to them. The cheap-o's would_buy the lowest priced service_that would
give_them the free oil change._Then come back_to complain_about unrelated
problems. They_would even go as far as_suing Pep Boys_for damages not related
to the services_performed._But small claims_courts_always_sided with_the poor
abused customer._Cheap-o's_actually made_money_on this. Go figure. After years
of_this,_Pep Boys finally saw the light and_discontinued the practice. But_it
doesn't_stop there. What did_cheap-o's do? They complained to_corporate HQ
about the change.

Another point Sacha_makes is_that people_who pay more ask for less support. Do
you know why? Because_they are your target customer. They_ask for less support
because_they need_the_product, and trust_you._They know_that if something goes
wrong you will be_there to_fix it. They show their trust_in you by paying
more._Its_so simple. They also use your_product as intended. And because your
prodcut_worked, no complaints arised.

When people_give_you_money they are not only_buying the product, but they are
placing_their trust on_you. Cheap-o's don't trust anybody. So they_complain
until_they get their moneys worth (in_the_mind). Your target customer will be
glad_everything_worked_out, and will just be_silently happy.

I'm going to copy and_paste part of the conclusion to make a point.

__No matter which_strategy you choose, remember to_consider_the_impact pricing
will have on your customer base and your support_costs. For_example, a good
strategy_might be to start