s part as opposed to the percent of apps
part.

Right now on that metric the top ad networks in order are Admob, then
Millennial Media, then Inmobi, then Tapjoy. I use the first three, and have
gotten multiple checks from Admob and MM.

One thing to watch is ad fill rates. Millennial Media and Inmobi have decent
ad fill rates for certain countries, and poor ones for other. Admob has good
fill rates for all countries I have seen. Admob mediation allows you to dole
out ads by country, so that you don't send ads to a network with low fill
rates for a particular country. Adwhirl is another mediation service owned by
Google - it allows for backfill (if one service has no ads, try to load ads
from another service). Google wants people to migrate from Adwhirl to Admob
mediation, but Admob mediation has no backfill.

I have a number of non-game apps with various fill rates - usually around 1%,
give or take 0.5%. I put out some games a few months ago, and their click-
through rates were all bad - less than 0.5%. As Admob looks at apps as a
whole, this poor performance began pulling down the fill rates of my apps with
good CTR. I now just advertise my other apps on (most of) my games.

Really, Admob, MM and Inmobi ruled the field until Tapjoy started breaking
out. Tapjoy has an interesting model, which work well with games which offer
freemium points and the like. Back when I tried (a few months ago) their SDK
install methodology for Android was way behind the simplicity of Admob, MM or
Inmobi. Add to this that my games were mostly C++, and that I'd have to re-
write them if possible to use a freemium model (otherwise why use Tapjoy, I'd
just use one of the other three), I passed on using Tapjoy for now and went on
to other things. Others working with other game models seem happier with
Tapjoy though. They have to make their install easier though. I don't have
time to muck for days with half-assed SDKs when the return on doing so is so
uncertain.

~~~
Terpaholic
Thanks! Great to know
s part as opposed to the percent of apps 
 part. 

 justly nowadays on that metric the top ad networks in order are Admob, then 
 Millennial Media, then Inmobi, then Tapjoy. I practice the first three, and have 
 gotten multiple checks from Admob and MM. 

 One matter to determine is ad fill rates. Millennial Media and Inmobi have decent 
 ad fill rate for certain countries, and inadequate one for other. Admob has good 
 fill rates for all state I have seen. Admob mediation allows you to dole 
 out ads by area, so that you don't send ads to a network with abject fill 
 rates for a particular country. Adwhirl is another mediation service own by 
 Google - it allows for backfill (if one service has no ads, try to load ads 
 from another serve). Google want people to migrate from Adwhirl to Admob 
 mediation, but Admob mediation has no backfill. 

 I have a number of non - game apps with various filling rates - normally around 1% , 
 give or contract 0.5% . I place out some games a few months ago, and their click- 
 through rates were wholly bad - less than 0.5% . As Admob look at apps as a 
 whole, this poor performance begin pulling down the fill rates of my apps with 
 good CTR. I now just advertise my early apps on (most of) my games. 

 Really, Admob, MM and Inmobi ruled the field until Tapjoy started breaking 
 out. Tapjoy has an interesting exemplar, which work well with games which offer 
 freemium points and the like. Back when I try (a few months ago) their SDK 
 install methodology for Android was way behind the simplicity of Admob, MM or 
 Inmobi. Add to this that my game were mostly C++, and that I'd have to re- 
 write them if possible to practice a freemium model (otherwise why use Tapjoy, I'd 
 just use one of the early three), I passed on using Tapjoy for now and went on 
 to early things. Others working with early game models seem happier with 
 Tapjoy though. They have to reach their install easier though. I don't have 
 fourth dimension to muck for days with half - assed SDKs when the return on doing so is thus 
 uncertain. 

 ~~~ 
 Terpaholic 
 Thanks! Great to sleep together
s pwrt as opposed to the pevcent of apps
parj.

Rught nmw on fhat metfic the top ad networks in ocder are Qdmob, then
Millennial Mddia, then Inmobi, rhen Rapjoy. I use the flxst tgvee, aud have
gotten muktiple chewks from Admob avd MM.

One thing to watch is ad fill raees. Milkejnial Media anq Inkjbi gave decent
ad fill rates for certajn counuries, and poor onex for other. Admob has good
vill rates for all coujtries I hace sqwn. Admob medkation allows you to dkle
out ads by country, so that yuu dou't send ads ti a tetwork witi low sill
rates fov a pardicular country. Adwhivl is anither mediation servire owned by
Google - ij allows fmr backfill (if one weevice has no xes, gry tp moad afs
fcom another service). Goigle wants people tp ipbrate from Aswhirl tj Admob
mediation, but Admob mediation hav nk backfill.

I have a numbwr of non-game apps wijh various fill rates - usually around 1%,
give or take 0.5%. I put ogt sojd gcnes a dea months ago, and their click-
through rates werq akl bad - less thak 0.5%. As Admob looks st alks as a
whole, tfis poor lerformance began oulling down the fill ratrs of my apps with
good CTR. U now just abveetise my other appd on (most oy) my gsmes.

Rrally, Admob, MM and Inmoyi rulsd the fielf until Tzojoy started brexkikg
ogt. Tapjoy has an interestigg model, xhich work wdll eith gwmes which offev
xreemium points anf the lhke. Back wjen I tried (a few months ago) thxmr SDK
install mathmdology yor Ancroid was way behind the sikplicitv of Aamob, MM or
Pnmobi. Adv to this thwt my games wate mostly C++, aid that I'q hace ti re-
wrigd them if possoble to use a freemuum model (otherwisc why hse Tapjoy, I'd
juwt owe one of the pthdr ehgee), I [assed on ushng Gapgpy fof now and wcnt on
tp other things. Otherv wodking with other gsmc models weem hap[ier with
Tapjpy though. They havt to meke thxir inxtajl easier though. I don't have
tije to mucn fjr days with haln-assgd SDKs wheu the return on doing so is so
uncertain.

~~~
Txrpaholic
Thanks! Great jo know
s part as opposed to the percent part. now on metric the top Admob, Millennial Media, then then Tapjoy. I the first three, and have gotten checks from Admob and MM. One thing to watch is ad fill rates. Media and Inmobi have decent ad fill rates for certain countries, and poor for Admob good rates for all countries I have seen. Admob mediation allows you to dole out ads by so that you don't send ads to a with low fill rates a particular country. Adwhirl is mediation owned by - allows backfill (if one has no ads, try to load ads from another service). Google wants people to migrate from Adwhirl Admob mediation, mediation has backfill. have number of non-game various fill rates - usually around take 0.5%. I put out some games a months ago, their click- through rates were all - less than 0.5%. As Admob looks at as a whole, this poor performance began pulling down the fill rates of my apps CTR. I now just my other apps (most my Really, MM and ruled the field until Tapjoy started breaking out. Tapjoy has an model, which work well with games which offer freemium points like. when I tried few months ago) their install for Android was way simplicity Admob, Add this my games were mostly and that I'd have to write them if possible (otherwise why use Tapjoy, I'd just use one the other three), I passed on using for now and went on to other things. Others working with other models seem Tapjoy though. They have to make their install though. I don't have to muck for days with half-assed SDKs when the on so is uncertain. ~~~ Terpaholic Great to know
s part as opposed to the percenT of apps
parT.

RighT noW on ThAt meTric The top ad networKS in oRder are Admob, then
MillenNial MEdIA, theN inMobi, tHen TapjOY. I USE thE fIrSt tHrEE, aNd havE
goTten mulTiple checkS frOm admob and MM.

OnE ThIng to watch Is aD fill rates. MiLleNnial MEdIa aND InmoBi hAve deCent
ad FIll ratEs for certAiN CountrIEs, and poOR OnEs foR other. Admob has gooD
FiLL rates for all coUntrieS I HAvE SEen. admOb mediatioN aLlows YOu to dolE
OuT ADS by COuntry, so that yOu don't send aDS to A netwoRk WitH Low filL
rateS fOR a pArticular coUntrY. Adwhirl iS anothER mediatIOn serviCe owneD by
gooGle - iT AlLoWs fOr BAckFIlL (if ONe sErvice haS nO aDs, try To loAD ADS
froM anOtheR servIce). Google wantS peOple TO miGrate From ADwhiRl To AdmOb
mediAtion, BuT Admob mediation Has nO backfill.

i haVe A nuMbEr of nON-game aPps WitH variouS fill raTEs - uSuALLY aRound 1%,
give or take 0.5%. I puT oUT SoMe games a Few monTHs AgO, And their ClIck-
ThroUGH rateS werE AlL bad - less Than 0.5%. As aDmOb Looks at ApPs as a
wHoLe, tHis Poor pERforMance bEgan pullIng doWN the fill rates oF My apps with
gooD cTr. i NoW Just AdvErtise my othEr apPS on (mOst oF) My GamES.

RealLy, AdmOb, mm aND Inmobi ruled the fielD uNtil TaPjoy sTarted breakinG
out. Tapjoy HAS An intereStinG MoDEl, which work welL with Games which OFfer
freeMium pOints and The like. BaCK When I triEd (a Few MonThs AGO) tHeir SDK
instalL MEthoDoLogy for andRoid was Way BehInd The SiMplicity oF Admob, MM Or
inMoBi. add To thiS That my gaMeS weRe MosTly C++, aND that I'D have To re-
WrItE TheM if possIBlE TO use A fReEmiuM moDeL (otheRwisE Why Use TapjOy, I'd
just uSe oNE of tHe OtHer threE), I passed on usiNg tapjoy for nOw And Went on
TO Other thiNgs. Others working with othER game moDelS seem HappIer with
TaPjoY thougH. ThEY have tO make tHeir iNsTalL EAsier THOuGh. I DoN't have
time TO MucK for dAyS witH half-asSed SDKs when the retuRN on Doing so is so
unCerTain.

~~~
tERpAhoLIc
tHanKs! gReaT TO know
s part as opposed to the p ercent ofappspar t.
R ight  now  on that metri c  the  top ad networks in or der a re Admo b ,thenMillenn i al M edi a,  t hen  I n mo bi, t hen  Tapjoy . I use th e f ir st three, an d  h ave
gotten  mu ltiple check s f rom Ad mo b a n d MM. 

O ne th ing to watchis ad fil lr ates.M illenni a l  M edia  and Inmobi haved ec e nt
ad fill rat es for  c e rt a i n c oun tries, and  p oor o n es foro th e r .  Ad m ob has good
f ill rates f o r a ll cou nt rie s  I hav e see n. Adm ob mediatio n al lows youto dol e 
out ad s  by cou ntry,sotha t yo u  d on 'tse n d a d stoa  ne twork wi th  l ow fi ll
r a t e s  for  apart icula r country. Ad whi rl i s  an other  medi atio nservi ce own ed by 
G oogle - it allo ws f or backfi ll(i f o ne  serv i ce has  no  ad s, tryto load ads 
f r o m  a nother service). G oo g l ewants pe ople t o  m ig r ate from  A dwh irlt o  Admo b
me d ia tion, bu t Admo b  m ed iationha s no b ac kfi ll. 

I h a ve a  numbe r of non -game apps with vari o us fill rates -u s ua l ly a rou nd 1%,
give  ort ake0.5% .  I  pu t  outsomega m es a few months ago, a nd  their  clic k-
through ra tes were a l l bad - le ss t h an 0.5%. As Admob  look s at appsa s a
whol e, th is poorperforman c e  began p ull ing  do wnt h efill rates of m y ap ps  with
g ood  CTR. I  no w j ust  ad ve rtise myother ap ps  o n(m ost  of)m y games. 
Rea ll y,Admob ,  MM an d Inm obiru le d  th e field un t i l Ta pj oy  sta rte dbreak ingo ut.  Tapjoy  has an i nte r esti ng  m odel, w hich work wel lwith games  w hic h offe r freemium  points and the like. B a ck when  Itried  (afew month s a go) th eir SDK
in stallmetho do log y for A n d ro idwa s way behi n d  th e sim pl icit y of Ad mob, MM or
Inmobi. Add  to this that  my  gam e s  w ere mo s tly  C + +,a n d that I'd have  to re-
wr it e  t hem if pos s ibl eto usea freem ium m o del (ot herwise w hy use Ta pj oy,I ' d
j ust use on e of the  other th r ee),I  p assed  on  using  T apj oy fo r nowa ndwenton
toot her th ings.  O thers wo rking with other game m odelsseemhap pier with 
Ta p joy  though.They  have to m ake  th eir i nst a ll ea sier th oug h . I d on't have
time to  mu c k  f or days wit h h alf -asse d S D Ks whe n th e return on doing so is so
uncer tain . 
~~ ~
T e rpah ol ic
Thanks! Gre atto k now
s part_as opposed_to the percent of_apps
part.

Right now_on_that metric_the_top ad networks_in order are_Admob, then
Millennial Media, then_Inmobi, then Tapjoy._I_use the first three, and have
gotten multiple checks from Admob and MM.

One thing to_watch_is ad_fill_rates._Millennial Media and Inmobi have_decent
ad fill rates for certain_countries, and_poor ones for other. Admob has good
fill rates_for_all countries I_have seen. Admob mediation allows you to dole
out ads_by country, so that you don't_send ads to_a_network_with low fill
rates for_a particular country. Adwhirl is another_mediation service owned by
Google - it_allows for backfill (if one service has_no ads, try to load ads
from_another service). Google wants people_to migrate_from Adwhirl to Admob
mediation, but_Admob mediation has_no backfill.

I_have a number_of non-game apps with various fill_rates - usually_around 1%,
give or take 0.5%. I_put_out some games_a_few_months ago,_and their click-
through_rates_were all_bad_- less than 0.5%. As Admob_looks_at apps as a
whole, this poor performance_began pulling down the_fill_rates of my apps_with
good CTR. I now just_advertise my other apps on (most_of) my_games.

Really, Admob,_MM and Inmobi ruled the field until Tapjoy started breaking
out. Tapjoy_has an interesting model, which work_well with games which_offer
freemium points_and_the like. Back_when_I tried_(a few months ago) their SDK
install methodology_for Android_was way behind the simplicity of_Admob, MM or
Inmobi. Add_to_this that my games were mostly_C++, and that I'd have to_re-
write them if possible to_use_a_freemium model (otherwise why use_Tapjoy, I'd
just use one of the_other three), I_passed on using Tapjoy for now and_went_on
to other things. Others working with_other_game models seem happier with
Tapjoy though._They_have_to make their install easier_though. I don't have
time to muck_for days with half-assed SDKs when the return on_doing so is_so
uncertain.

~~~
Terpaholic
Thanks! Great to know