 can't run any software I
want on them. They're locked down, managed, console type devices. There are
other weaknesses at the OS and hardware level too, but the lack of flexibility
and control is the most fundamental and hardest to change.

If you opened up the OS to versatility and user control you could easily scale
up an iPad with a bigger battery, more cores, and cooling, and you'd have a
fantastic laptop. The UI would need some work too to make it suitable for more
complex tasks, but that's an area where Apple excels when they want to.

The locked down nerfed nature of mobile OSes is hard to change though because
it exists for good reason. It addresses a primary need in their market niche.
These devices are marketed to non-technical users, and in today's constant war
zone environment a non-technical user without those controls will be inundated
by malware and spyware.

Still, this keeps them from being viable replacements for desktop/laptop
systems in the professional market. For that reason desktop is not going away.

We have two markets here that really do seem to demand two solutions.

The desktop market decline wasn't the death of desktop. It was the loss of the
low-end of the market, with non-technical and casual users migrating to phones
and tablets. That transition is nearly complete, and the desktop/laptop market
that remains is likely to remain until and unless something appears that truly
does address that market niche.

It's not a growing market but it is probably a stable one. Having a strong
presence in that market is important for Apple because it's the market where
developers live, and without developers who is going to make software and
ecosystems for the rest of their devices? Who will ensure that these devices
reach their full potential and thus are maximally appealing to consumers?

No, doing everything in cloud is not that thing. I want to actually own my
data, and broadband is still far too slow to make that workable for a wide
range of tasks anyway.

~~~
whywhywhywhy
> Third, the PC market is in the midst of its long decline. Is it really worth
> all of the effort and upheaval to move to a new architecture for a product
> that is fading in importance?

Yeah this is just an Apple journalist bubble
can't run any software I 
 want on them. They're locked down, managed, console table character devices. There are 
 early weaknesses at the bone and hardware level besides, but the lack of tractability 
 and control is the most fundamental and hardest to change. 

 If you open up the OS to versatility and user control you could easily scale 
 up an iPad with a bigger battery, more core, and cooling, and you'd have a 
 fantastic laptop. The UI would want some work too to make it suitable for more 
 complex undertaking, but that's an area where Apple excels when they want to. 

 The locked down nerfed nature of mobile osmium is hard to change though because 
 it exists for good reason. It address a primary need in their market niche. 
 These devices are marketed to non - technical users, and in today's constant war 
 zone environment a non - technical user without those controls will be deluge 
 by malware and spyware. 

 Still, this keeps them from being feasible substitution for background / laptop 
 systems in the professional market. For that reason desktop is not going away. 

 We have two markets here that in truth do seem to demand two solutions. 

 The desktop market decline wasn't the end of desktop. It was the loss of the 
 low - end of the market, with non - technical and casual users migrate to phones 
 and tablets. That transition is nearly complete, and the background / laptop market 
 that remains is likely to remain until and unless something appears that truly 
 does address that market niche. 

 It's not a grow market but it is probably a stable one. Having a strong 
 bearing in that market is important for Apple because it's the market where 
 developers exist, and without developers who is going to have software and 
 ecosystems for the respite of their devices? Who will ensure that these devices 
 reach their full potential and thus are maximally appealing to consumers? 

 No, make everything in cloud is not that thing. I desire to actually own my 
 data, and broadband is still far too slow to make that workable for a wide 
 stove of tasks anyway. 

 ~~~ 
 whywhywhywhy 
 > Third, the PC market is in the midst of its long decline. Is it truly deserving 
 > all of the effort and upheaval to move to a new architecture for a product 
 > that is fading in importance? 

 Yeah this is just an Apple diarist bubble
 caj't run any software I
wanu on them. They're locked vown, mahaged, covsole type devices. There are
ltyer wtcknesses at the OS avd hardwage level roo, uut the lack of hmexibillcy
and gontrmo is the most nundamental and hardest tm zhcnge.

If you opened up the OS to versaeility snf user control you souls easily scale
up an iPad with a bifger bautery, more cores, amd cooling, and you'd have a
vantwstic laptop. The UL would neee soiw work too tu make it suitable for more
complex tasks, but that's an area where Appoe exfgls when theb want to.

The locked down narfed nsture of mobilc OSev iw hard to change thoujh because
it exists sor good secson. It addresses a peinary teed in gyeif mzrlef nichf.
Thxse devices are marketwd to non-technical isqgx, and in todzy's cogseant war
zone environment a non-technical ussr without those controos will be inundated
bi malware wnd spyware.

Still, this keeps them from being viabla repmxcenekts wir desktop/laptop
systems in the professional marhst. Fpr that reason desktop is nlt doing away.

We fave tck jarkets here that geally qo sewm to demwnd ywo solutions.

The desktop maeket decline qasn't the death of desktop. It was the koss of the
low-end of thz markst, with non-hechnical xnd casual users minrading to kfones
and tablets. Ehat tranwitipn is ndarli complqte, and thf desktop/laptop market
thwt relahns is likfly to remain until and unless something appesrv tvat trulv
does sddress that iarket niche.

It'x not a growkng market but it is probablr a stable ona. Having a stcong
presegce un tyat marydt is importany for Apple because it's the market whcre
dexslopers live, anb qithout developrrs whj ps joing do make softfare ana
rcosyrtems for tme fest of their devices? Whm wiml ensure that thexe devices
teach theyr full potenyial and thus are laximelly a'pealimg jo consumers?

No, doing everything in cloud is not that thyng. L wagt to actuclly own my
data, and broadband is still fer too slow to make thar workable for a wibe
vange of tasls anrway.

~~~
whywhfwhywhy
> Third, the PC market is in the midst of its long dedline. Hs it really worth
> all of the effort and upheaval to move to a new architecturw for e [roduct
> thaf is faditg nn impowtanre?

Beah this is just an Apple journalist bubble
can't run any software I want on locked managed, console devices. There are and level too, but lack of flexibility control is the most fundamental and to change. If you opened up the OS to versatility and user control could easily scale up an iPad with a bigger battery, more cores, and and have fantastic The UI would need some work too to make it suitable for more complex tasks, but an area where Apple excels when they want The locked down nerfed of mobile OSes is hard change because it for reason. addresses a primary in their market niche. These devices are marketed to non-technical users, and in today's constant war zone a non-technical those controls be by and spyware. Still, them from being viable replacements for the professional market. For that reason desktop is going away. have two markets here that really seem to demand two solutions. The desktop market wasn't the death of desktop. It was the loss of the low-end of the market, and casual users migrating phones and tablets. transition nearly and desktop/laptop market remains is likely to remain until and unless something appears that does address that market niche. It's not a growing market is a stable one. a strong presence in market important for Apple because market developers developers is to make software and for the rest of their Who will ensure that potential and thus are maximally appealing to consumers? doing everything in cloud is not that I want to actually own my data, and broadband is still far slow to workable for a wide range of tasks anyway. whywhywhywhy > Third, the market is in the midst of its long decline. it worth > of the effort upheaval to move a new architecture product > is in is just an Apple journalist bubble
 can't run any software I
want on Them. They're LockeD doWn, mAnAged, ConsOle type devices. tHere Are
other weaknesses at thE OS anD hARdwaRE lEvel tOo, but thE LaCK Of fLeXiBilItY
AnD contRol Is the moSt fundamenTal AnD hardest to chANgE.

If you openEd uP the OS to versAtiLity anD uSer COntroL yoU coulD easilY Scale
uP an iPad wiTh A Bigger BAttery, mORE cOres, And cooling, and you'd HAvE A
fantastic laptOp. The Ui wOUlD NEed SomE work too to MaKe it sUItable fOR mORE
ComPLex tasks, but thAt's an area whERe APple exCeLs wHEn they Want tO.

THE loCked down nerFed nAture of moBile OSES is hard TO change Though BecAusE
it eXIsTs For GoOD reASoN. It ADdrEsses a prImArY need In thEIR MArkeT niChe.
THese dEvices are markEteD to nON-teChnicAl useRs, anD iN todaY's consTant wAr
Zone environment A non-Technical UseR wIthOuT thosE ControLs wIll Be inundAted
by mALwaRe AND SpYware.

Still, this keepS tHEM fRom being Viable REpLaCEments foR dEskTop/lAPTop
syStemS In The profeSsionaL MaRkEt. For thAt Reason DeSktOp iS not gOIng aWay.

We hAve two maRkets HEre that really dO Seem to demand tWO sOLUtIOns.

THe dEsktop markeT decLIne wAsn't THe DeaTH of deSktop. it WAs THe loss of the
low-end of ThE markeT, with Non-technical aNd casual usERS MigratinG to pHOnES
and tablets. ThaT tranSition is neARly complEte, anD the deskTop/laptop MARket
that RemAinS is LikELY tO remain until aND UnleSs SomethiNg aPpears tHat TruLy
dOes AdDress that Market niChE.

IT's NoT a gRowinG Market buT iT is PrObaBly a sTAble onE. HaviNg a sTrOnG
PreSence in THaT MArkeT iS iMporTanT fOr AppLe beCAusE it's the Market wheRe
dEVeloPeRs Live, and Without develoPeRs who is goiNg To mAke sofTWAre and
ecOsystems for the rest of theIR deviceS? WhO will EnsuRe that theSe dEvices
ReaCH their Full poTentiAl And THUs are MAXiMalLy Appealing tO COnsUmers?

no, DoinG everytHing in cloud is not thAT thIng. I want to actUalLy owN MY
dAta, ANd BRoaDbANd iS STill far too slow tO make that wOrKAbLe for a wide
RAngE oF tasks aNyway.

~~~
whYwhywHYwhy
> ThiRd, the PC maRket is in tHe MidsT OF itS long decliNe. Is it reAlly worth
> ALl of tHE eFfort And UpheavAl To mOve to A new arCHitEcturE for a pRoDuct
> thAt is fAdIng in impOrtance?

Yeah this is just an apple jOurnaLisT bubble
 can't run any software Iwant on th em. T hey 're  l ocke d do wn, managed, c o nsol e type devices. Thereare
o th e r we a kn esses  at the OS a ndha rd war el ev el to o,but the  lack of f lex ib ility
and co n tr ol is themos t fundamenta l a nd har de stt o cha nge .

If  you o p ened u p the OSto versat i lity an d us er c ontrol you coulde as i ly scale
up an  iPadwi t ha big ger  battery,mo re co r es, and co o l i ng, and you'd hav e a
fantast i c l aptop.  T heU I woul d nee ds ome  work too t o ma ke it sui tablef or more complex  tasks , b utthat ' san  ar ea whe r eApp l e e xcels wh en  t hey w antt o . 
The  lo cked  down  nerfed natur e o f mo b ile  OSes  is h ardto  chan ge tho ugh b ec ause
it existsforgood reas on.  I t a dd resse s  a pri mar y n eed intheir m a rke tn i c he .
These devices ar em a rk eted tonon-te c hn ic a l users,  a ndin t o d ay'scons t an t war
zo ne env i ro nm ent a n on -techn ic aluse r wit h outthosecontrols  will be inundated
b y  malware ands py w a re . 

St ill , this keep s th e m fr om b e in g v i ablerepla ce m en t s for desktop/lapto psystem s inthe professio nal market . F or thatreas o nd esktop is notgoing  away.

We have two  mark ets here  that rea l l y do see m t o d ema ndt w osolutions.

T h e  des kt op mark etdecline  wa sn' t t hede ath of de sktop. I twa sth e l oss o f  the
low -e ndof  th e mar k et, wi th no n-te ch ni c aland cas u al u sers  m ig rati ngto  phon es
a n d t ablets.  That tra nsi t ionis  n early c omplete, andth e desktop/ la pto p mark e t 
that re mains is likely to rema i n until  an d unl esssomething  ap pearstha t  truly 
doesaddre ss  th a t  mark e t  n ich e. 

It's not a  gr owing  m arke t but i t is probably a st a ble  one. Havinga s tron g pr ese n ce inth a t m a r ket is importan t for Appl eb ec ause it'st hema rket wh ere
dev elope r s live,  and with out devel op ersw h o i s going to  make so ftware an d 
ecos y st ems f orthe re st  of  thei r devi c es?  Whowill e ns ure th at th es e device s
reach their full pote ntialand t hus  are maxi mal l y a ppealingto c onsumers?
No , d oingeve r ythin g in cl oud is no t th a t thing.I  w ant t oactually ow n m y
d ata,and broadb andis still far toos low to make th at w o r kab lef or a  w ide
range of t ask sa n yway.

~ ~~ 
whywhywhyw hy
> Thi rd ,  thePC mar ket is  in the m id s t of i ts l ong  decline.  Is  i t  really  w or t h
> al l of  t he eff ort an d  uph e a val to move to a  newa r chite c tur e for  a  produc t 
> t hat is fad ing in impo rtance ?

Y eah t his isju st anApp le  journalis t  bubble
 can't_run any_software I
want on them._They're locked_down,_managed, console_type_devices. There are
other_weaknesses at the_OS and hardware level_too, but the_lack_of flexibility
and control is the most fundamental and hardest to change.

If you opened up_the_OS to_versatility_and_user control you could easily_scale
up an iPad with a_bigger battery,_more cores, and cooling, and you'd have a
fantastic_laptop._The UI would_need some work too to make it suitable for_more
complex tasks, but that's an area_where Apple excels_when_they_want to.

The locked down_nerfed nature of mobile OSes is_hard to change though because
it exists_for good reason. It addresses a primary_need in their market niche.
These devices_are marketed to non-technical users,_and in_today's constant war
zone environment a_non-technical user without_those controls_will be inundated
by_malware and spyware.

Still, this keeps them_from being viable_replacements for desktop/laptop
systems in the professional_market._For that reason_desktop_is_not going_away.

We have two_markets_here that_really_do seem to demand two solutions.

The_desktop_market decline wasn't the death of desktop._It was the loss_of_the
low-end of the market,_with non-technical and casual users_migrating to phones
and tablets. That transition_is nearly_complete, and_the desktop/laptop market
that remains is likely to remain until and unless_something appears that truly
does address that_market niche.

It's not a_growing market_but_it is probably_a_stable one._Having a strong
presence in that market is_important for_Apple because it's the market where
developers_live, and without developers_who_is going to make software and
ecosystems_for the rest of their devices?_Who will ensure that these_devices
reach_their_full potential and thus are_maximally appealing to consumers?

No, doing everything_in cloud is_not that thing. I want to actually_own_my
data, and broadband is still far_too_slow to make that workable for_a_wide
range_of tasks anyway.

~~~
whywhywhywhy
> Third, the_PC market is in the midst_of its long decline. Is it really worth
> all_of the effort_and upheaval to move to_a_new_architecture for a product
> that is fading in importance?

Yeah this_is just_an Apple journalist_bubble