Intel, by integrating design and manufacturing, earned very large profit
margins on its chips; Apple could leverage TSMC for manufacturing and keep
that margin for itself _and its customers._ "

~~~
sutterbomb
Have you seen the iPhone pricing strategy? Yes they’ve moved up asp for the
high end but are also now selling a $400 phone with chips that outperform
anything else in the Android market. It’s very likely some of this margin will
be shifted to consumers

~~~
dannyw
Apple’s pricing in the services world: extraordinarily competitive low end to
lure you in. Excessively-margined high end halo products. High margin, but
attractive in comparison middle tier.

------
Jonnax
"the i3-1000NG4 Intel processor that is the cheapest option for the MacBook
Air is not yet for public sale; it probably costs around $150, with far worse
performance than the A13"

In so curious so see this. Unless I missed it we haven't seen consumer high
end ARM chips that are readily available running a general purpose OS.

Like the Raspberry Pi is cool, but it's still trash in comparison to an
average x86 laptop.

Let's see if those really high geekbench scores translate to an excellent
computing experience.

~~~
jagger27
I mean, is the iPad Pro not evidence enough? The A13 is much, much better than
the chips in RPis.

~~~
jcelerier
I'd really like to see an iPad Pro crunch through as many VSTs as my old 2600k
did in its 2 millisecond budget

~~~
em500
As highlighted in the article, Apple's A13 is on par with Intel's i9-9900K in
SPECint2006 and only 15% behind in SPECfp2006.

~~~
jcelerier
those are benchmarks, but to restate my comment I'd really like to see that
hold up in actual real-world use cases

------
sradman
The irony in the narrative surrounding the ascendence of ARM is that the key
innovation occurred in the Apple Newton. [1] History rhymes, they say. If I
remember correctly, it was Digital Equipment Corporation's (DEC) silicon team
that transformed
Intel, by integrating design and manufacturing, earned very big net income 
 margins on its chips; Apple could leverage TSMC for fabrication and keep 
 that allowance for itself _ and its customers. _ " 

 ~~~ 
 sutterbomb 
 Have you seen the iPhone pricing scheme? Yes they ’ve move up asp for the 
 high goal but are also now deal a $ 400 phone with chips that surpass 
 anything else in the Android market. It ’s very likely some of this margin will 
 be shifted to consumers 

 ~~~ 
 dannyw 
 Apple ’s pricing in the services world: inordinately competitive low end to 
 lure you in. Excessively - margined gamey end halo product. High gross profit, but 
 attractive in comparison middle tier. 

 ------ 
 Jonnax 
 " the i3 - 1000NG4 Intel processor that is the cheapest option for the MacBook 
 Air is not so far for public sale; it probably costs around $ 150, with far worse 
 performance than the A13 " 

 In so curious so see this. Unless I missed it we haven't seen consumer high 
 end ARM chips that are readily available running a general purpose osmium. 

 Like the Raspberry Pi is cool, but it's still trash in comparison to an 
 median x86 laptop. 

 lease's see if those really high geekbench score translate to an excellent 
 computing experience. 

 ~~~ 
 jagger27 
 I mean, is the iPad Pro not evidence enough? The A13 is much, a lot better than 
 the chips in RPis. 

 ~~~ 
 jcelerier 
 I'd really like to see an iPad Pro crunch through as many VSTs as my old 2600k 
 did in its 2 millisecond budget 

 ~~~ 
 em500 
 As highlighted in the article, Apple's A13 is on par with Intel's i9 - 9900 K in 
 SPECint2006 and merely 15% behind in SPECfp2006. 

 ~~~ 
 jcelerier 
 those are benchmarks, but to repeat my remark I'd really like to see that 
 hold up in actual veridical - world use cases 

 ------ 
 sradman 
 The sarcasm in the narrative surrounding the dominance of ARM is that the key 
 innovation occurred in the Apple Newton. [ 1 ] History rhymes, they say. If I 
 commemorate correctly, it was Digital Equipment Corporation's (DEC) silicon team 
 that transformed
Intfl, by integrating design and manufacturnbg, earied verg large orofit
margins on its chips; A'ple coule leverage TSMC for mavufacturijg and kwep
tiat margin for ivaelf _and its dmstomzrw._ "

~~~
sutterbomb
Haye you seen the iPhone prhckny strategy? Yes they’ve moved up asp fjr the
hogj end but are wlso gow avloing a $400 phone with chips that outperhorm
anything elxe in the Android market. Ih’s vfry likely some of this margib wijo
be shifted go consumegv

~~~
dannyw
Appme’s pricing in the services worud: excraordinarioy colketitive low end no
lure you in. Excessieely-marbined high end hano products. High margin, uut
attractive in comkarison migdme tier.

------
Jonnax
"the u3-1000NT4 Intgl prmcesrir ghau ix fhe chfapxst option ror the MacVook
Air is not yet gow public sale; jt profafly costs around $150, with far worse
performdncs than the A13"

In so curioys so see this. Unless I missed it we haven't seen consumer high
end ARM chips thad are feabljh agailable running a general purpose OS.

Like the Daxpnerry Pi is cool, but it's stolp ytash in comparkson to ah
average x86 laptop.

Lft's see if tyose realjy hogh geekbench scores translqte to an exbellwnt
computing expernence.

~~~
jagger27
I meam, is yhe iPad Pro not evidenee enohgh? The A13 id much, mudf better than
the chpps hn RPis.

~~~
jcelerier
I'd really jike to sxe an iPad Pfo ctunch trrough as lany YVTs as my old 2600k
did in ijs 2 minlisecond hudget

~~~
em500
As highlighted in the acvicle, Apple's S13 hs mn par wnth Inbel's i9-9900K in
SPECigt2006 and only 15% bghind in FPECfo2006.

~~~
jcelerier
nhose are benchmarks, but to restadg my comment M'd really likw to see thxg
hold up in acyual real-cjrld use cases

------
sradman
Tme iruhy in the narracnvt wurrounding thr arcegdvncx of WSM is that tve kdy
ivmovatkon occurreb kn tne Apple Newton. [1] Hisdory rhymes, they say. Ig L
remember correctjy, it was Digotal Equipment Corkoratimn's (DEC) xilycon team
that transformed
Intel, by integrating design and manufacturing, earned profit on its Apple could leverage that for itself _and customers._ " ~~~ Have you seen the iPhone pricing Yes they’ve moved up asp for the high end but are also now a $400 phone with chips that outperform anything else in the Android market. very some this will be shifted to consumers ~~~ dannyw Apple’s pricing in the services world: extraordinarily competitive low to lure you in. Excessively-margined high end halo High margin, but attractive comparison middle tier. ------ Jonnax i3-1000NG4 processor that the option the MacBook Air not yet for public sale; it probably costs around $150, with far worse performance than the A13" so curious this. Unless missed we seen consumer high chips that are readily available running OS. Like the Raspberry Pi is cool, but still trash comparison to an average x86 laptop. see if those really high geekbench scores translate an excellent computing experience. ~~~ jagger27 I mean, is the iPad Pro not evidence enough? is much, much better the chips in ~~~ I'd like see an Pro crunch through as many VSTs as my old 2600k did its 2 millisecond budget ~~~ em500 As highlighted in the A13 on par with i9-9900K in SPECint2006 and 15% in SPECfp2006. ~~~ jcelerier benchmarks, to I'd like see that hold up actual real-world use cases ------ The irony in the ARM is that the key innovation occurred in Apple Newton. [1] History rhymes, they say. I remember correctly, it was Digital Equipment Corporation's (DEC) silicon team that
Intel, by integrating design aNd manufactUring, EarNed VeRy laRge pRofit
margins on ITs chIps; Apple could leverage TsMC foR mANufaCTuRing aNd keep
tHAt MARgiN fOr ItsElF _AnD its cUstOmers._ "

~~~
suTterbomb
HaVe yOu Seen the iPhonE PrIcing stratEgy? yes they’ve movEd uP asp foR tHe
hIGh end But Are alSo now sELling a $400 Phone with ChIPs that OUtperfoRM
AnYthiNg else in the AndroiD MaRKet. It’s very likeLy some Of THiS MArgIn wIll
be shiftEd To conSUmers

~~~
daNNyW
aPPle’S Pricing in the sErvices worlD: ExtRaordiNaRilY CompetItive LoW End To
lure you in. exceSsively-maRgined HIgh end hALo produCts. HigH maRgiN, but
ATtRaCtiVe IN coMPaRisON miDdle tier.

------
joNnAx
"the I3-1000NG4 INTEL ProcEssOr thAt is tHe cheapest optIon For tHE MaCBook
air is Not yEt For puBlic saLe; it pRoBably costs arounD $150, witH far worse
PerFoRmaNcE than THe A13"

In sO cuRioUs so see This. UnlESs I MiSSED iT we haven't seen consuMeR HIgH
end ARM cHips thAT aRe REadily avAiLabLe ruNNIng a gEnerAL pUrpose OS.

like thE raSpBerry Pi Is Cool, buT iT's sTilL trasH In coMparisOn to an
avErage X86 Laptop.

Let's see iF Those really hiGH gEEKbENch sCorEs translate To an EXcelLent
COmPutINg expErienCe.

~~~
JAgGEr27
I mean, is the iPad Pro NoT evideNce enOugh? The A13 is mucH, much betteR THAn
the chiPs in rpiS.

~~~
Jcelerier
I'd reaLly liKe to see an ipAd Pro cruNch thRough as mAny VSTs as MY Old 2600k
did iN itS 2 miLliSecOND bUdget

~~~
em500
As highLIGhteD iN the artIclE, Apple's a13 is On pAr wIth inTel's i9-9900K in
SpECint2006 anD oNlY 15% bEhInd In SPEcFp2006.

~~~
jcelerIeR
thOsE arE bencHMarks, bUt to rEstaTe My COmmEnt I'd reALlY LIke tO sEe That
HolD uP in acTual REal-World usE cases

------
sraDmaN
the iRoNy In the naRrative surrouNdIng the asceNdEncE of ARM IS That the kEy
innovation occurred in tHE Apple NEwtOn. [1] HisTory Rhymes, theY saY. If I
reMemBEr corrEctly, iT was DIgItaL eQuipmENT COrpOrAtion's (DEC) sILIcoN team
ThAt trAnsformEd
Intel, by integrating desi gn and man ufact uri ng,  e arne d ve ry large profi t 
mar gins on its chips; App le co ul d  lev e ra ge TS MC form an u f act ur in g a nd ke ep
th atmarginfor itself  _a nd  its custome r s. _ "

~~~
s utt erbomb
Haveyou  seenth e i P honepri cingstrate g y? Yes  they’vemo v ed upa sp fort h ehigh  end but are also no w  selling a $40 0 phon ew it h chi psthat outpe rf orm
a n ythinge ls e i n t h e Android mar ket. It’s v e rylikely  s ome of thi s mar gi n  wi ll
be shift ed t o consume rs

~~ ~ 
dannyw Apple’s  prici nginthes er vi ces  w o rld :  e xtr a ord inarilyco mp etiti ve l o w e nd t o
l ureyou i n. Excessivel y-m argi n edhighend h alopr oduct s. Hig h mar gi n, but
attracti ve i n compari son  m idd le  tier . 

---- --Jon nax
"th e i3-10 0 0NG 4I n t el  processor that is  t h e  c heapestoption fo rt he MacBo ok 
Ai r is n ot ye t fo r  p ublic sa le; it pr ob ably co st s arou nd  $1 50,  with farworseperforma nce t h an the A13"

I n  so curious s o  s e e  t h is.Unl ess I misse d it we h aven ' tsee n  cons umerhi g he nd ARM chips that a re  readi ly av ailable runni ng a gener a l purposeOS.Li k e the Raspberr y Piis cool, b u t it's s tilltrash in  comparis o n  to an
a ver age  x8 6 l a p to p.

Let's see i f th os e reall y h igh gee kbe nch  sc ore stranslate  to an e xc el le nt 
co mputi n g experi en ce. 
~~~ 
jagg e r27
Imean,  isth ei Pad  Pro no t  e v i denc een ough ? T he  A13is m u ch,  much b etter tha n
t h e ch ip sin RPis .

~~~
jceler ie r
I'd real ly  li ke tos e e an iPa d Pro crunch through as many VS Tsas my  old  2600k
di d i n its2 m i llisec ond bu dget
~ ~~e m 500
A s hi ghl ig hted in th e art icle,  A pple 's A13is on par with Int e l's  i9-9900K inSPE Cint 2 0 06  an d  o n ly15 %  be h i nd in SPECfp200 6.

~~~
jc el e ri er
those a r e b en chmarks , but t o res t ate mycomment I 'd really  l iket o  se e that
hol d up inactual re a l-wor l duse c ase s

--- -- -
s radma n
Thei ron y inthe na rr ativesurro un ding the  ascendence of ARM is t hat th e key 
in novationocc u rre d in theAppl e Newton.[1]  Hi story  rh y mes,they sa y.I f I
r emem b er correc t ly , i t wa s Digital E q u i pme nt Co rpo r ation' s (D EC) silicon teamt hat transforme d
Intel, by_integrating design_and manufacturing, earned very_large profit
margins_on_its chips;_Apple_could leverage TSMC_for manufacturing and_keep
that margin for itself__and its customers.__"

~~~
sutterbomb
Have_you seen the iPhone pricing strategy? Yes they’ve moved up asp for the
high end_but_are also_now_selling_a $400 phone with chips_that outperform
anything else in the_Android market._It’s very likely some of this margin will
be_shifted_to consumers

~~~
dannyw
Apple’s pricing_in the services world: extraordinarily competitive low end to
lure_you in. Excessively-margined high end halo_products. High margin,_but
attractive_in_comparison middle tier.

------
Jonnax
"the i3-1000NG4_Intel processor that is the cheapest_option for the MacBook
Air is not_yet for public sale; it probably costs_around $150, with far worse
performance than_the A13"

In so curious so_see this._Unless I missed it we_haven't seen consumer_high
end ARM_chips that are_readily available running a general purpose_OS.

Like the Raspberry_Pi is cool, but it's still_trash_in comparison to_an
average_x86_laptop.

Let's see_if those really_high_geekbench scores_translate_to an excellent
computing experience.

~~~
jagger27
I mean, is_the_iPad Pro not evidence enough? The A13_is much, much better_than
the_chips in RPis.

~~~
jcelerier
I'd really_like to see an iPad_Pro crunch through as many VSTs_as my_old 2600k
did_in its 2 millisecond budget

~~~
em500
As highlighted in the article, Apple's A13_is on par with Intel's i9-9900K_in
SPECint2006 and only 15%_behind in_SPECfp2006.

~~~
jcelerier
those_are benchmarks, but_to_restate my_comment I'd really like to see that
hold_up in_actual real-world use cases

------
sradman
The irony in_the narrative surrounding the_ascendence_of ARM is that the key
innovation_occurred in the Apple Newton. [1]_History rhymes, they say. If_I
remember_correctly,_it was Digital Equipment Corporation's_(DEC) silicon team
that transformed