's too easy to find scapegoats for our blame. I try to remember this when I
find myself sliding back into mediocrity.

------
snowwrestler
A major failing of this article is that it presupposes that people actually
considered the quality of advertising in their decision to run ad blockers.

When running an ad blocker, most ads are blocked by default on every site.
Therefore the user never even has a chance to see if the ads are "good" or
not.

The question is, what happens if everyone starts using this software? Granted,
it's a very unlikely scenario since it takes effort to install and manage ad
blockers. But it's not hard to imagine that a relationship would exist between
marginal increases in ad blocker usage, and marginal decreases in ad revenue.

Most of the "good" examples in this article are not even ads, they are
sponsored content. It's roughly analogous to using product placements in TV
shows to replace revenue lost to ad skipping software in DVRs. But not many
websites are big enough (like TechDirt is) to command the special attention
from advertisers to create these "one off" deals.

------
hayksaakian
The qq around ad blockers is the same as the qq around piracy. Bootleg vhs
tapes were available before streaming media, relatively easy to make, and
share. However the vast majority of people do not consume them to a damaging
extent. The same is true for ad blockers and content distribution now. Ad
blockers are a solution to a usability and business model problem. If you as a
producer of content find it to be a huge issue, then you have it in your power
to change it.

Only when its more convenient to do something the 'correct' way will it be
guaranteed to be the predominant way.

------
TomMasz
I don't mind ads _when I want to buy a product or service and don't know where
to look_, but otherwise they're just noise that generally slows page loading
or makes the readable content scroll up and down (I really hate those ads). I
use an ad blocker to make reading web content as easy as reading the newspaper
(where I can skip entire pages of ads).

If I like a web site, I'll pay for
's too easy to find scapegoats for our incrimination. I sample to remember this when I 
 find myself slide back into second-rater. 

 ------ 
 snowwrestler 
 A major failing of this article is that it presupposes that people actually 
 consider the quality of advertising in their decisiveness to ply ad blockers. 

 When run an ad blocker, most ads are blocked by default option on every web site. 
 Therefore the user never even take a chance to see if the ad are " good " or 
 not. 

 The question is, what happens if everyone begin using this software? Granted, 
 it's a very improbable scenario since it takes attempt to install and manage ad 
 blockers. But it's not hard to imagine that a relationship would exist between 
 bare increases in ad blocker usage, and marginal decreases in ad revenue. 

 Most of the " good " examples in this article are not even ads, they are 
 sponsored content. It's roughly analogous to using product placements in TV 
 shows to replace gross lost to ad skipping software in DVRs. But not many 
 websites are adult enough (like TechDirt is) to dominate the special attention 
 from advertisers to make these " one off " deals. 

 ------ 
 hayksaakian 
 The qq around ad blockers is the same as the qq around piracy. Bootleg vhs 
 magnetic tape were available before streaming media, relatively easy to make, and 
 contribution. However the vast majority of people do not consume them to a damaging 
 extent. The same is genuine for ad blockers and contented distribution nowadays. Ad 
 blockers are a solution to a usability and business model trouble. If you as a 
 producer of content find it to be a huge issue, then you have it in your power 
 to change it. 

 Only when its more convenient to practice something the' correct' means will it be 
 guaranteed to be the predominant manner. 

 ------ 
 TomMasz 
 I don't mind ad _ when I want to buy a product or service and don't sleep together where 
 to look _, but otherwise they're just noise that generally decelerate page loading 
 or form the readable content scroll up and down (I really hate those ads). I 
 practice an ad blocker to make reading vane content as easy as reading the newspaper 
 (where I can skip entire pages of ad). 

 If I like a web site, I'll pay for
's tlo easy to find scapegoaus for our blame. N try tm remejber thir when I
find myself sliding uack into mediocrity.

------
snowwrestlef
A major vailing if tiis article is tizt it pvzsuppkdes chet people actuakly
considesed the qualitf uf advertising in their decision to rtn ad bkofkers.

When runnyng sg ad blocker, most ads are blocked by dsfault mn every site.
Yherefore the user never egen jas a chance to sef if the adw arq "good" or
not.

Tfe question is, what hakpens if everyone starts using tfis spftware? Grqnred,
lj's a very unoikelj scenario sikbe it tdkes efgort to instalk aid mqnage ad
blockers. But mt's not hard to imagyne that d xelationship would exusr betfeen
kargkbal indrxasss in wd ulocker usafe, and margunal decreases in ac wvfenue.

Most of the "gjoq" examples in this article are not even ada, they are
sponsored conrent. It's roughly anallgous to tsing product placements in TV
shows to replace reeenue uosu bj qd skipping software in DVRs. But not many
websitqa srv big enough (like TechDirt ix) ho sommand the skecial cftsntion
from advertiders to creare these "jne pff" deals.

------
hayksaakian
The qq qround ad bljxkers is the same cs the qq aruund piravy. Bootleg vhs
tapes werz avaimable beforf streamihe media, relativeuy vasy to make, and
share. However ehe vast najoxity of oeopke do got consumf them to a damaging
extejt. Thg same is true flr ad blockers and content distcmbution now. Ac
bnocners are a sokution to a ufability and bosiness mjdel oroblem. If you as a
producer jf content fitf it to be a huge isfue, rhen you haxd it in your ppwer
to chcuge it.

Onlt when its more cokvenignf to do somethiuy uhw 'correct' way eilu ie he
juaragdeed to be tve pfedukinang way.

------
TomMasd
I aon't mind ads _when I wand to buy a product or xevvice and don't knjw where
to lopk_, but otherwise tjey're jurt noose that generally slows page loasing
or manes the readablq coktenj scroll up and down (I really hate those ads). I
use en ad blocker to make teading web content ax easy as reeding ehe newspdper
(where I can skip entire pages of sds).

If I like a web sife, I'll pay vor
's too easy to find scapegoats for I to remember when I find ------ A major failing this article is it presupposes that people actually considered quality of advertising in their decision to run ad blockers. When running an blocker, most ads are blocked by default on every site. Therefore the user even a to if the ads are "good" or not. The question is, what happens if everyone starts using software? Granted, it's a very unlikely scenario since takes effort to install manage ad blockers. But it's hard imagine that relationship exist marginal increases in blocker usage, and marginal decreases in ad revenue. Most of the "good" examples in this article are even ads, sponsored content. roughly to product placements in to replace revenue lost to ad DVRs. But not many websites are big enough TechDirt is) command the special attention from advertisers create these "one off" deals. ------ hayksaakian The around ad blockers is the same as the qq around piracy. Bootleg vhs tapes were streaming media, relatively easy make, and share. the majority people not consume to a damaging extent. The same is true for ad blockers content distribution now. Ad blockers are a solution to a business problem. If you a producer of content it be a huge issue, have in change Only its more convenient to something the 'correct' way will be guaranteed to be I don't mind ads _when I want to a product or service and don't know to look_, but otherwise they're just noise that generally slows page loading makes the scroll up and down (I really hate those I use an ad to make reading web content as easy as reading newspaper I can entire pages of If I like web site, I'll
's too easy to find scapegoats fOr our blame. i try tO reMemBeR thiS wheN I
find myself slIDing Back into mediocrity.

------
snowWrestLeR
a majOR fAilinG of this ARtICLe iS tHaT it PrESuPposeS thAt peoplE actually
cOnsIdEred the qualiTY oF advertisiNg iN their decisiOn tO run ad BlOckERs.

WheN ruNning An ad blOCker, moSt ads are bLoCKed by dEFault on EVErY sitE.
Therefore the user NEvER even has a chancE to see If THe ADS arE "goOd" or
not.

The QuEstioN Is, what hAPpENS If eVEryone starts uSing this sofTWarE? GrantEd,
It's A Very unLikelY sCEnaRio since it tAkes Effort to iNstall ANd managE Ad
blockErs. But It's Not Hard TO iMaGinE tHAt a RElAtiONshIp would eXiSt BetweEn
maRGINAl inCreAses In ad bLocker usage, anD maRginAL deCreasEs in aD revEnUe.

MosT of the "Good" eXaMples in this artiCle aRe not even Ads, ThEy aRe
SponsORed conTenT. It'S roughlY analogOUs tO uSING pRoduct placements in tV
SHOwS to replaCe reveNUe LoST to ad skiPpIng SoftWARe in DvRs. BUT nOt many
weBsites ARe BiG enough (LiKe TechdiRt iS) to CommaND the SpeciaL attentiOn
froM Advertisers to cREate these "one oFF" dEALs.

------
HAyksAakIan
The qq aroUnd aD BlocKers IS tHe sAMe as tHe qq aRoUNd PIracy. Bootleg vhs
tapeS wEre avaIlablE before streamIng media, reLATIvely easY to mAKe, ANd
share. However The vaSt majority OF people dO not cOnsume thEm to a damaGINg
extent. the SamE is TruE FOr Ad blockers and CONtenT dIstribuTioN now. Ad
bLocKerS arE a sOlUtion to a uSability AnD bUsInEss Model PRoblem. If YoU as A
pRodUcer oF ContenT find It to Be A hUGe iSsue, theN YoU HAve iT iN yOur pOweR
tO chanGe it.

oNly When its More conveNieNT to dO sOmEthing tHe 'correct' way wIlL it be
guaraNtEed To be thE PRedominaNt way.

------
TomMasz
I don't mind adS _When I waNt tO buy a ProdUct or servIce And don'T knOW where
To look_, But otHeRwiSE They'rE JUsT noIsE that generALLy sLows pAgE loaDing
or mAkes the readable conTEnt Scroll up and doWn (I RealLY HaTe tHOsE Ads). i
uSE an AD Blocker to make reAding web coNtENt As easy as reADinG tHe newspAper
(wheRe I caN Skip entIre pages oF ads).

If I liKe A web SITe, I'Ll pay for
's too easy to find scapeg oats for o ur bl ame . I  t ry t o re member this wh e n Ifind myself sliding ba ck in to medi o cr ity.
------ sn o w wre st le r
A  m a jo r fai lin g of th is article  is  t hat it presu p po ses that p eop le actuallycon sidere dthe quali tyof ad vertis i ng intheir dec is i on tor un ad b l o ck ers. 

When running an ad blocker, mostads ar eb lo c k edbydefault on  e verys ite.
Th e re f o r e t h e user nevereven has ac han ce tose e i f  the a ds ar e" goo d" or
not.
The  question  is, w h at happ e ns if e veryon e s tar ts u s in gthi ss oft w ar e?G ran ted,
it' saveryunli k e l y  sce nar io s inceit takes effo rtto i n sta ll an d man agead 
bloc kers.But i t' s not hard to i magi ne that a  re la tio ns hip w o uld ex ist  be tween
m arginal inc re a s e sin ad blocker usag e, a nd  margina l decr e as es in ad re ve nue .

M o s t ofthe" go od" exam ples i n  t hi s artic le  are n ot  ev enads,t heyare
sp onsoredconte n t. It's roughl y  analogous to us i n gp rodu ctplacementsin T V 
sho ws t o  r epl a ce re venue  l o st to ad skipping soft wa re inDVRs.  But not many 
websitesa r e  big eno ugh( li k e TechDirt is)  to c ommand the specialatten tion
fro m adverti s e rs to cr eat e t hes e " o n eoff" deals.
- - ---- 
h ayksaak ian 
The qq  ar oun d a d b lo ckers isthe same  a sth eqqaroun d  piracy.  B oot le g v hs
ta p es wer e ava ilab le  b e for e strea m in g medi a,  r elat ive ly  easy  tom ake , and
s hare. How eve r  the  v as t major ity of people  d o not cons um e t hem to a  damagin g
extent. The same is t r ue foradblock ersand conte ntdistri but i on now . Ad
b locke rs  ar e a sol u t io n t oa usabilit y and  busi ne ss m odel pr oblem. If you as a pro ducer of cont ent  fin d it  to be a h ug e  is s u e, then you hav e it in yo ur po wer
to cha n geit .

Only  when i ts mo r e conve nient todo someth in g th e 'co rrect' way  will it  be
guara n teedt obe th e p redomi na ntway.
----- - 
To mMasz 
I don 't  mindads _ wh en I wan t to buy a product or s ervice  anddon 't know w her e 
to  look_, b ut o therwise t hey 're  just  no i se th at g e ne ral l y slo ws p a ge loadin g 
o r m a k es  the readab l e con tentscr o ll upanddown (I really ha t e those ads).I
us e anadb lock er  to make readi ngwe b contentas  easy as re ading th en ewspa per
(w here I  can sk i p  e n tire p ages  of  ads).

I f I  l i ke a we bsi t e, I'l l pa yfor
's too_easy to_find scapegoats for our_blame. I_try_to remember_this_when I
find myself_sliding back into_mediocrity.

------
snowwrestler
A major failing of_this article is_that_it presupposes that people actually
considered the quality of advertising in their decision to run_ad_blockers.

When running_an_ad_blocker, most ads are blocked_by default on every site.
Therefore_the user_never even has a chance to see if_the_ads are "good"_or
not.

The question is, what happens if everyone starts using_this software? Granted,
it's a very unlikely_scenario since it_takes_effort_to install and manage_ad
blockers. But it's not hard to_imagine that a relationship would exist_between
marginal increases in ad blocker usage, and_marginal decreases in ad revenue.

Most of_the "good" examples in this_article are_not even ads, they are
sponsored_content. It's roughly_analogous to_using product placements_in TV
shows to replace revenue lost_to ad skipping_software in DVRs. But not many
websites_are_big enough (like_TechDirt_is)_to command_the special attention
from_advertisers_to create_these_"one off" deals.

------
hayksaakian
The qq around ad_blockers_is the same as the qq around_piracy. Bootleg vhs
tapes were_available_before streaming media, relatively_easy to make, and
share. However_the vast majority of people do_not consume_them to_a damaging
extent. The same is true for ad blockers and content_distribution now. Ad
blockers are a solution_to a usability and_business model_problem._If you as_a
producer_of content_find it to be a huge issue,_then you_have it in your power
to change_it.

Only when its more_convenient_to do something the 'correct' way_will it be
guaranteed to be the_predominant way.

------
TomMasz
I don't mind ads__when_I_want to buy a product_or service and don't know where
to_look_, but otherwise_they're just noise that generally slows page_loading
or_makes the readable content scroll up_and_down (I really hate those ads)._I
use_an_ad blocker to make reading_web content as easy as reading_the newspaper
(where I can skip entire pages of ads).

If_I like a_web site, I'll pay for