 
Some of those companies include General Motors, Procter & Gamble, GE, and 
Houston-based Enron, a global energy company. GE, the first Old Economy firm 
to endorse and use reverse mentoring in the United States, began a formal 
program two years ago after chief executive officer Jack Welch introduced the 
concept. The company has since paired dozens of workers in a push to bring 
key people into the computer age and expand the company's market to include 
cyberspace. 
Procter & Gamble began encouraging IT employees to participate in an informal 
reverse mentoring program last year. "Because technology changes so rapidly, 
individuals pair up with people who seem to be more adept at the latest 
application," said P&G spokeswoman Vicky Mayer. 
Meanwhile, in Philadelphia, the Wharton School has implemented a program that 
helps top executives from around the world bring New Economy practices into 
Old Economy firms. One feature of the e-fellows program: Mentoring sessions 
staffed by MBA students in their 20s who share their knowledge with seasoned 
corporate leaders. 
Wharton e-fellows learn how to use the Internet to reshape their firms. Over 
the course of three weeks, e-fellows spend time at the business school's 
Philadelphia campus, in Silicon Valley, and at an international site. The 
program began in September. 
Executives are paired with MBA students in a one-on-one match. "Typically, 
these students are Internet savvy and they live in a world where e-business 
and business are synonymous," said Neil Neveras, director of e-business at 
Wharton's e-fellows program. 
Mary Dolan, a 37-year-old manager at Random House, was among the first 
Wharton e-fellows to participate in the program last year. 
"My background was more publishing driven than e-commerce driven," said Ms. 
Dolan, now director of e-book sales for the New York publisher. "The program 
gave me a broader grasp and view of the world at large, beyond the niche area 
of publishing." 
Ms. Dolan was paired with 27-year-old David Turrettino, then a first-year MBA 
student
Some of those companies include General Motors, Procter & Gamble, GE, and 
 Houston - based Enron, a global department of energy ship's company. GE, the first Old Economy firm 
 to endorse and practice reverse mentoring in the United States, begin a formal 
 program two year ago after chief executive officer Jack Welch introduced the 
 concept. The caller has since paired dozens of actor in a push to bring 
 cardinal people into the computer age and expand the company's market to include 
 internet. 
 Procter & Gamble began encouraging IT employees to enter in an informal 
 reverse mentoring program last class. " Because technology switch so rapidly, 
 individuals match up with people who seem to be more adept at the latest 
 application, " said P&G spokeswoman Vicky Mayer. 
 Meanwhile, in Philadelphia, the Wharton School has implemented a program that 
 helps top executives from around the world bring New Economy practices into 
 Old Economy firms. One feature of the e - fellows program: mentor session 
 staffed by MBA scholar in their twenty who partake their knowledge with seasoned 
 corporate leaders. 
 Wharton e - fellows learn how to use the Internet to reshape their firms. Over 
 the path of three weeks, e - fellows spend time at the business school's 
 Philadelphia campus, in Silicon Valley, and at an international web site. The 
 program began in September. 
 Executives are paired with MBA students in a one - on - one match. " Typically, 
 these students are Internet savvy and they know in a world where e - business 
 and business are synonymous, " said Neil Neveras, film director of e - business at 
 Wharton's e - colleague program. 
 Mary Dolan, a 37 - year - old manager at Random House, was among the beginning 
 Wharton e - fellow to participate in the program concluding year. 
 " My setting was more publishing drive than e - department of commerce driven, " said Ms. 
 Dolan, now conductor of e - record sales for the New York publisher. " The broadcast 
 gave me a broader grasp and view of the world at bombastic, beyond the niche area 
 of print. " 
 Ms. Dolan was paired with 27 - year - old David Turrettino, then a first - year MBA 
 student
 
Sole of those companies inglude General Mojoes, Prorter & Gzmble, GE, and 
Houston-based Enron, a gllbql entggy company. GE, the fifst Old Ebonomy fiem 
ti endorse ais use rcrerse lentmcing in the Unijed States, bagan a formal 
[rugxam two years ago after chief executyve offocfr Jack Welch yntrpquces the 
concept. The company has sincs pairev dozens of worlers in a push to bring 
kej pelple into the compkter age ane ex[qnd the compxny's markeu co include 
dyberspace. 
Procter & Gamble begav encpuraging IJ smonoyees to perticiiate in an innprmal 
severse mentoring pronram nasr year. "Because technonogy changes so rakidly, 
indieibuals pair up with peipoe whm seam tu be mode asept ah tie latest 
alplication," waid P&G spokeswoman Vybly Mayer. 
Meahwhile, ig Philadelphia, the Wharton School has ikplsmented a program that 
yelps top executives vrom arougd the world bring New Economy practices into 
Old Econkoy ylvms. Ube feature of the e-fellows program: Mentoring sefaipnx 
staffed by MNA students in theor 20s rho share thekr knocmesge with seasoned 
forporaje leaeers. 
Wharuon e-gellows learn how to use thw Internet tj reshape their firls. Over 
the coutse of three weeks, e-fellows s'end tjme at the husiness azhool's 
Philadelpfia cdmpus, in Silicon Valley, anq at an iiternctional rite. The 
pwogram begwn in September. 
Executivfs arg pairad with MBW students in a one-on-one match. "Vbpically, 
thesg sdudvnts are Nnternct savvy and thqy live in a wprld whzre e-bjsiness 
ans businxss are synogymous," said Nall Neveras, dmrector os e-bysinwss at 
Dfarton's e-felloes program. 
Mary Dolqn, a 37-year-old managcr at Dandom House, waw anong the first 
Ehaftog v-fekljfs to partichpatd iv the orogram lasb ydar. 
"Ky background was mose phblishing driven tnak e-commerxe driveg," said Ms. 
Dolsn, now director of e-boon seles fpr jhe New York publisher. "The progdam 
gave le w broader grwsp qnd view of che world at large, beyond the niche area 
of publishing." 
Ms. Eolan was paired wijh 27-near-old Daviv Turrqttino, than a first-year MBA 
srudent
Some of those companies include General Motors, Gamble, and Houston-based a global energy Economy to endorse and reverse mentoring in United States, began a formal program years ago after chief executive officer Jack Welch introduced the concept. The company since paired dozens of workers in a push to bring key people into computer and the market to include cyberspace. Procter & Gamble began encouraging IT employees to participate in an informal mentoring program last year. "Because technology changes so individuals pair up with who seem to be more at latest application," P&G Vicky Meanwhile, in Philadelphia, Wharton School has implemented a program that helps top executives from around the world bring New Economy into Old One feature the program: sessions staffed by in their 20s who share their corporate leaders. Wharton e-fellows learn how to use Internet to their firms. Over the course of weeks, e-fellows spend time at the business school's campus, in Silicon Valley, and at an international site. The program began in September. Executives with MBA students in one-on-one match. "Typically, students Internet and live in world where e-business and business are synonymous," said Neil Neveras, director e-business at Wharton's e-fellows program. Mary Dolan, a 37-year-old manager House, among the first e-fellows to participate in program year. "My background was driven e-commerce Dolan, director e-book sales for the York publisher. "The program gave a broader grasp and large, beyond the niche area of publishing." Ms. was paired with 27-year-old David Turrettino, then first-year MBA student
 
Some of those companies incluDe General MOtors, proCteR & GAmblE, GE, aNd 
Houston-based eNron, A global energy company. GE, The fiRsT old ECOnOmy fiRm 
to endORsE ANd uSe ReVerSe MEnTorinG in The UnitEd States, beGan A fOrmal 
program TWo Years ago afTer Chief executiVe oFficer jaCk WELch inTroDuced The 
conCEpt. The Company haS sINce paiREd dozenS OF wOrkeRs in a push to bring 
kEY pEOple into the comPuter aGe ANd EXPanD thE company's mArKet to INclude 
cYBeRSPAce. 
pRocter & Gamble bEgan encouraGIng iT emplOyEes TO partiCipatE iN An iNformal 
reveRse mEntoring pRogram LAst year. "bEcause tEchnolOgy ChaNges SO rApIdlY, 
iNDivIDuAls PAir Up with peOpLe Who seEm to BE MORe adEpt At thE lateSt 
application," SaiD P&G sPOkeSwomaN VickY MayEr. 
meanwHile, in philaDeLphia, the Wharton schoOl has implEmeNtEd a PrOgram THat 
helPs tOp eXecutivEs from aROunD tHE WOrLd bring New Economy pRaCTIcEs into 
OlD EconoMY fIrMS. One featUrE of The e-FELlows ProgRAm: mentorinG sessiONs 
StAffed by mBa studeNtS in TheIr 20s whO SharE their KnowledgE with SEasoned 
corporaTE leaders. 
WhartON e-FELlOWs leArn How to use the inteRNet tO resHApE thEIr firMs. OveR 
tHE cOUrse of three weeks, e-feLlOws speNd timE at the businesS school's 
PhILADelphia cAmpuS, In sIlicon Valley, anD at an InternatioNAl site. ThE 
progRam began In SeptembER. 
executivEs aRe pAirEd wITH MbA students in a ONE-on-oNe Match. "TyPicAlly, 
theSe sTudEntS arE INternet saVvy and thEy LiVe In A woRld whERe e-businEsS 
anD bUsiNess aRE synonYmous," Said neIl nEveRas, direCToR OF e-buSiNeSs at 
whaRtOn's e-fElloWS prOgram. 
MaRy Dolan, a 37-yEar-OLd maNaGeR at RandOm House, was amoNg The first 
WhArTon E-felloWS To particIpate in the program last yeAR. 
"My backGroUnd waS morE publishiNg dRiven tHan E-CommerCe drivEn," saiD MS. 
DoLAN, now dIREcTor Of E-book sales FOR thE New YOrK pubLisher. "THe program 
gave me a brOAdeR grasp and view Of tHe woRLD aT laRGe, BEyoNd THe nICHe area 
of publishIng." 
Ms. Dolan WaS PaIred with 27-yeAR-olD DAvid TurRettino, Then a FIrst-yeaR MBA 
studeNt
 
Some of those companiesinclude Ge neral  Mo tor s,  Pro cter  & Gamble, GE, and
Houston-based Enron,a glo ba l  ene r gy  comp any. GE ,  t h e  fi rs tOld  E c on omy f irm  
to en dorse anduse  r everse mento r in g in the U nit ed States, b ega n a fo rm alprogr amtwo y ears a g o afte r chief e xe c utiveo fficerJ a ck  Wel ch introduced the 
c o ncept. The com pany h as si n c e p air ed dozensof  work e rs in a pu s h tob ring 
key peo ple into th e  co mputer  a gea nd exp and t he com pany's mark et t o include  
cybe r space.Procter  & Gam ble  be gane nc ou rag in g  IT em plo y ees  to part ic ip ate i n an i n f orma l reve rse m entoring prog ram  las t  ye ar. " Becau se t ec hnolo gy cha ngesso  rapidly, 
indi vidu als pairupwi thpe oplew ho see m t o b e moreadept a t  th el a t es t 
application," s ai d P& G spokes womanV ic ky Mayer. Me anw hile , in Ph ilad e lp hia, the  Whart o nSc hool ha simplem en ted  aprogr a m th at 
he lps topexecu t ives from arou n d the world b r in g Ne w  Eco nom y practices  int o  
Ol d Ec o no myf irms.  Onefe a tu r e of the e-fellowspr ogram:  Ment oring session s 
staffed b y  MBA stu dent s  i n  their 20s who  shar e their kn o wledge w ith s easoned
corporat e leaders.  
W har ton  e- f e ll ows learn how t o us ethe Int ern et to r esh ape  th eir  f irms. Ove r 
the c ou rs eof  th ree w e eks, e-f el low sspe nd ti m e at t he bu sine ss  s c hoo l's 
Ph i la d e lphi aca mpus , i nSilic on V a lle y, andat an int ern a tion al  s ite. Th e 
program be ga n in Septe mb er.  
Exec u t ives are  paired with MBA studen t s in aone -on-o ne m atch. "Ty pic ally,
th e se stu dentsare I nt ern e t  savv y an d t he y live ina wor ld wh er e e- busines s 
and business ar e  sy nonymous," sa idNeil N ev era s ,d ire ct o r o f e-business at Wharton'se- f el lows progr a m.
M ary Dol an, a 3 7-yea r -old ma nager atRandom Ho us e, w a s  am ong the fi rst 
Wha rton e-fe l lowst oparti cip ate in  t heprogr am las t  ye ar. "My ba ck ground  wasmo re publi shing driven than e-com mercedrive n,"  said Ms.  
D o lan , now dir ecto r of e-boo k s ale s for  th e  NewYork pu bli s her."The program g av e m e abroader gra s p and  view  of the wo rldat large, beyondt he niche area
ofp u bli shi n g."
M s. Dolan was p air ed w ith 27-y ea r-old David  Turrett in o , the n a fi rst-ye ar MBAs tu d ent
 
Some_of those_companies include General Motors,_Procter &_Gamble,_GE, and_
Houston-based_Enron, a global_energy company. GE,_the first Old Economy_firm 
to endorse_and_use reverse mentoring in the United States, began a formal 
program two years ago_after_chief executive_officer_Jack_Welch introduced the 
concept. The_company has since paired dozens_of workers_in a push to bring 
key people into_the_computer age and_expand the company's market to include 
cyberspace. 
Procter &_Gamble began encouraging IT employees to_participate in an_informal_
reverse_mentoring program last year._"Because technology changes so rapidly, 
individuals_pair up with people who seem_to be more adept at the latest_
application," said P&G spokeswoman Vicky Mayer._
Meanwhile, in Philadelphia, the Wharton_School has_implemented a program that 
helps_top executives from_around the_world bring New_Economy practices into 
Old Economy firms._One feature of_the e-fellows program: Mentoring sessions 
staffed_by_MBA students in_their_20s_who share_their knowledge with_seasoned_
corporate leaders._
Wharton_e-fellows learn how to use the_Internet_to reshape their firms. Over 
the course_of three weeks, e-fellows_spend_time at the business_school's 
Philadelphia campus, in Silicon_Valley, and at an international site._The 
program_began in_September. 
Executives are paired with MBA students in a one-on-one match._"Typically, 
these students are Internet savvy_and they live in_a world_where_e-business 
and business_are_synonymous," said_Neil Neveras, director of e-business at 
Wharton's_e-fellows program._
Mary Dolan, a 37-year-old manager at_Random House, was among_the_first 
Wharton e-fellows to participate in_the program last year. 
"My background_was more publishing driven than_e-commerce_driven,"_said Ms. 
Dolan, now director_of e-book sales for the New_York publisher. "The_program 
gave me a broader grasp and_view_of the world at large, beyond_the_niche area 
of publishing." 
Ms. Dolan_was_paired_with 27-year-old David Turrettino, then_a first-year MBA 
student