 Consumers are going to do what they’re going to do, collectively. Individually, of course, each of us can do something about it via word of mouth.

Responsibility

On the other hand, businesses have a lot of responsibility here as well, and it’s not just the ones treating consumers poorly.

Why do businesses that routinely treat their customers poorly manage to stay open?

I blame your business. And myself.

It doesn’t matter what economic level, what market position, or what part of the world your business is in. This isn’t about businesses focused on serving value-seeking customers vs. those focused on serving affluent customers.

It’s about customers on every rung of the economic ladder, how you take care of them and how you educate them.

The responsibility of a good business doesn’t stop there. Not even close.

Obligation

A good business is obligated to communicate why they are either the only logical solution (or on the “short list” of logical solutions).

“We’ll beat any price.” doesn’t do that. In fact, it usually takes everything else off the table, saying “We believe nothing is more important than price.” That might be true in a few situations, but in reality, people make one or two cent buying decisions every day.

Do you know what drives them?

A good business is obligated to find a way, even in commodity markets, to get their clientele to cross the street in their direction and pay 2 cents more. Most importantly, these customers are glad they did so and will happy to again.

Likewise, a good business is obligated to do whatever is necessary to make it as easy as possible for their clients to tell others about the insanely good (or maybe just consistently good) experience they have with that business.

Talk is cheap, until they talk about you

Why does Angie’s List have to exist in order to get someone’s testimonial for your business online?

To expand that beyond AL (I’m not picking on them – I happen to like their service), why do people have to search the internet to find out word-of-mouth info about you? It’s great that the info is there, but you should be leading the charge (strategically, not smarmily – yes, I made up that word) to
Consumers are going to do what they ’re going to cause, jointly. Individually, of course, each of us can do something about it via parole of sass. 

 Responsibility 

 On the other hand, business have a lot of duty here as well, and it ’s not just the one treating consumers ill. 

 Why do businesses that routinely treat their customers poorly manage to stay open? 

 I blame your commercial enterprise. And myself. 

 It does n’t matter what economic level, what market situation, or what part of the world your business is in. This is n’t about businesses concentrate on serving value - seeking customers vs. those focused on serving affluent customer. 

 It ’s about customers on every rung of the economic ladder, how you take care of them and how you educate them. 

 The duty of a good business does n’t stop there. Not even close. 

 Obligation 

 A good business is obligated to communicate why they are either the only legitimate solution (or on the “ short list ” of coherent solutions). 

 “ We ’ll beat any price. ” does n’t do that. In fact, it normally takes everything else off the mesa, saying “ We believe nothing is more authoritative than price. ” That might be true in a few situations, but in reality, people make one or two penny buying decisions every day. 

 Do you know what drives them? 

 A good business is obligated to witness a direction, even in commodity markets, to get their clientele to cross the street in their focus and pay 2 cents more. Most importantly, these customers are glad they did so and will happy to again. 

 besides, a good business is compel to do whatever is necessary to reach it as comfortable as possible for their clients to tell others about the madly good (or maybe just consistently good) experience they have with that business. 

 Talk is cheap, until they talk about you 

 Why does Angie ’s List have to exist in ordering to get someone ’s testimonial for your commercial enterprise online? 

 To expand that beyond AL (I ’m not picking on them – I happen to like their service), why do people receive to search the internet to find out word - of - mouth info about you? It ’s great that the information is there, but you should be leading the charge (strategically, not unctuously – yes, I name up that word) to
 Cojsumers are going to do dhat they’re goiut to dm, collsctively. Individually, of course, each od us xan do something about it via wlrd of miuth.

Cesponsibility

On the othcx hans, busnnxsses have a loj of responshbility here av depl, and it’s not just the ones treatigg consimfrs poorly.

Why qo blsynesavs that routinely treat their chstomerv poorly manabe to stay open?

I blame youg budiness. And myself.

Ih doesn’t majfer qhat economiz level, what market poaition, or what part of the worla youx business us in. Jhis isn’t abiut blsinesses focmxed on servinb value-seeking cuvtoners vs. those focused on serving affluegt customara.

It’s about customwrw on gvery rune of tht eronkmic lwddxr, how you fake care od them and how you tdusqte them.

The rssponsybylity of a good business doesn’t stop thtre. Nkt even close.

Obligation

Q good business is obpigated tj communicate why they are either the only logican solntkon (ov on rhf “short list” of logical solutions).

“We’ll beat anr ptibe.” doesn’t do that. In fact, it udusjly takes evetything elae off the table, swying “Wg beliwve nothigg ix more important than price.” That might ye rrue in a few situctions, but iu realoty, prople make one or two cznt buging decisilns every aay.

Do you know wfat dsives thto?

A good business ys obligaved tp find x wai, even yn commodihy mavnets, to get their flienjele tm cross thf street in their direction and pay 2 cents mote. Kosn importautly, tmese customers wre glad they bid so aud wilu happy to again.

Lmkewise, a gojd business iv obligated tm do whaeevee is necessxfy to make it ss easy as possible for their clients to fell others abobu tye insanely gooc (of mwyhe jtvt consistendly eooa) expefience ukey fave with that business.

Tdlk js cheap, until theu balk abouj you

Why qoes Angie’s Lost have to exist ln orver to get xomgone’s testimonial for your busihess onlije?

Tj expand thae benond AL (I’m not picking on them – I happen to like theic service), why do peoplg have to search the nnuernet to finv out rord-of-moudh info about you? It’w great that the lnfo is there, but you ahould be lfading the charge (strategically, not smarmily – yes, I made up that word) to
Consumers are going to do what they’re do, Individually, of each of us via of mouth. Responsibility the other hand, have a lot of responsibility here well, and it’s not just the ones treating consumers poorly. Why do businesses routinely treat their customers poorly manage to stay open? I blame your business. myself. doesn’t what level, what market position, or what part of the world your business is in. This isn’t businesses focused on serving value-seeking customers vs. those on serving affluent customers. about customers on every rung the ladder, how take of and how you them. The responsibility of a good business doesn’t stop there. Not even close. Obligation A good business obligated to they are the logical (or on the of logical solutions). “We’ll beat any that. In fact, it usually takes everything else the table, “We believe nothing is more important price.” That might be true in a few but in reality, people make one or two cent buying decisions every day. Do you drives them? A good is obligated to a even commodity to get clientele to cross the street in their direction and pay 2 more. Most importantly, these customers are glad they did so happy again. Likewise, a business is obligated to whatever necessary to make it as for tell about insanely good (or maybe consistently good) experience they have that business. Talk is you Why does Angie’s List have to exist order to get someone’s testimonial for your online? To expand that beyond AL (I’m not picking on them – happen to service), why do people have to search the to find out word-of-mouth about you? It’s great that the info is there, you be leading charge (strategically, not – yes, I up that word)
 Consumers are going to do what They’re goinG to do, ColLecTiVely. indiVidually, of courSE, eacH of us can do something aboUt it vIa WOrd oF MoUth.

ReSponsibILiTY

on tHe OtHer HaND, bUsineSseS have a lOt of responSibIlIty here as welL, AnD it’s not jusT thE ones treatinG coNsumerS pOorLY.

Why dO buSinesSes thaT RoutinEly treat tHeIR custoMErs poorLY MaNage To stay open?

I blame yOUr BUsiness. And myseLf.

It doEsN’T mATTer WhaT economic lEvEl, whaT Market pOSiTION, or WHat part of the wOrld your busINesS is in. THiS isN’T about BusinEsSEs fOcused on serVing Value-seekIng cusTOmers vs. THose focUsed on SerVinG affLUeNt CusToMErs.

iT’s AboUT cuStomers oN eVeRy runG of tHE ECOnomIc lAddeR, how yOu take care of tHem And hOW yoU educAte thEm.

ThE rEsponSibiliTy of a GoOd business doesn’T stoP there. Not EveN cLosE.

OBligaTIon

A goOd bUsiNess is oBligateD To cOmMUNIcAte why they are eitheR tHE OnLy logicaL solutIOn (Or ON the “shorT lIst” Of loGICal soLutiONs).

“we’ll beat Any priCE.” dOeSn’t do thAt. in fact, It UsuAllY takeS EverYthing Else off tHe tabLE, saying “We belieVE nothing is morE ImPORtANt thAn pRice.” That migHt be TRue iN a feW SiTuaTIons, bUt in rEaLItY, People make one or two cEnT buyinG deciSions every day.

do you know wHAT Drives thEm?

A gOOd BUsiness is obligAted tO find a way, eVEn in commOdity Markets, tO get their CLIentele tO crOss The StrEET iN their directiON And pAy 2 Cents moRe. MOst impoRtaNtlY, thEse CuStomers arE glad theY dId So AnD wiLl hapPY to again.

liKewIsE, a gOod buSIness iS obliGateD tO dO WhaTever is NEcESSary To MaKe it As eAsY as poSsibLE foR their cLients to tEll OTherS aBoUt the inSanely good (or mAyBe just consIsTenTly gooD) EXperiencE they have with that busineSS.

Talk is CheAp, untIl thEy talk aboUt yOu

Why dOes aNgie’s LIst havE to exIsT in ORDer to GET sOmeOnE’s testimonIAL foR your BuSineSs onlinE?

To expand that beyonD aL (I’M not picking on TheM – I haPPEn To lIKe THeiR sERviCE), Why do people have To search thE iNTeRnet to find OUt wOrD-of-moutH info abOut yoU? it’s greaT that the iNfo is therE, bUt yoU SHouLd be leadinG the charGe (strategICally, NOt SmarmIly – Yes, I maDe Up tHat woRd) to
 Consumers are going to do  what they ’re g oin g t odo,coll ectively. Indi v idua lly, of course, each o f usca n  dos om ethin g about it v iawo rd  of  m o ut h.

R esp onsibil ity

On th e o th er hand, bus i ne sses havea l ot of respon sib ilityhe rea s wel l,and i t’s no t  justthe onestr e atingc onsumer s po orly .

Why do busines s es that routinely  treat  t h ei r cus tom ers poorly  m anage to stay op e n ? 

I blame your bu siness. And mys elf.
It  do e sn’t m atter  w h ateconomic le vel,  what mar ket po s ition,o r whatpart o f t heworl d  y ou r b us i nes s  i s i n . T his isn’ tab out b usin e s s e s fo cus ed o n ser ving value-se eki ng c u sto mersvs. t hose  f ocuse d on s ervin gaffluent custom ers. 

It’s ab out  c ust om ers o n  every  ru ngof theeconomi c  la dd e r ,  h ow you take care o ft h em  and how  you e d uc at e  them.
Th e r espo n s ibili ty o f  a  good bu siness do es n’t sto pthere.  N oteve n clo s e.
Obliga tion

Agoodb usiness is obl i gated to comm u ni c a te whythe y are eithe r th e  onl y lo g ic als oluti on (o ro nt he “short list” oflo gicalsolut ions).

“We’l l beat any p r ice.” do esn’ t  d o  that. In fact , itusually ta k es every thing  else of f the tab l e , saying  “W e b eli eve n ot hing is morei m port an t thanpri ce.” Th atmig htbetr ue in a f ew situa ti on s,  b utin re a lity, pe op lema keone o r  two c ent b uyin gde c isi ons eve r yd a y.
Do  y ou k now  w hat d rive s  th em?

Agood busi nes s  isob li gated t o find a way,  e ven in com mo dit y mark e t s, to ge t their clientele to cr o ss thestr eet i n th eir direc tio n andpay 2 cent s more . Mos timp o r tantl y ,  t hes ecustomersa r e g lad t he y di d so an d will happy to ag a in. 

Likewise, a  go od b u s in ess is obl ig a ted t o do whatever i s necessar yt omake it as eas yas poss ible fo r the i r clien ts to tel l othersab outt h e i nsanely go od (or m aybe just consi s te ntlygoo d) exp er ien ce th ey hav e  wi th th at bus in ess.
Talkis  cheap,until they talk about y ou

Wh y doe s A ngie’s Li sth ave  to exist  inorder to g etsom eone’ s t e stimo nial fo r y o ur bu sine s s online? 
T o e x p an d that beyo n d AL(I’mnot pickin g on  them – I happent o like their s ervi c e ),why do p eo ple have to se arc ht h e intern et  to find ou t word-o f- m outhinfo a bout y ou? It’ s gr e at tha t th e i nfo is th ere ,b ut yoush ou l d be l eadi ng  the c harge( stra t e gically, not sma rmily –  yes, I m ade u pthat wo r d) t o
 Consumers_are going_to do what they’re_going to_do,_collectively. Individually,_of_course, each of_us can do_something about it via_word of mouth.

Responsibility

On_the_other hand, businesses have a lot of responsibility here as well, and it’s not_just_the ones_treating_consumers_poorly.

Why do businesses that routinely_treat their customers poorly manage_to stay_open?

I blame your business. And myself.

It doesn’t matter_what_economic level, what_market position, or what part of the world your_business is in. This isn’t about_businesses focused on_serving_value-seeking_customers vs. those focused_on serving affluent customers.

It’s about customers_on every rung of the economic_ladder, how you take care of them_and how you educate them.

The responsibility_of a good business doesn’t_stop there._Not even close.

Obligation

A good business_is obligated to_communicate why_they are either_the only logical solution (or on_the “short list”_of logical solutions).

“We’ll beat any price.”_doesn’t_do that. In_fact,_it_usually takes_everything else off_the_table, saying_“We_believe nothing is more important than_price.”_That might be true in a few_situations, but in reality,_people_make one or two_cent buying decisions every day.

Do_you know what drives them?

A good_business is_obligated to_find a way, even in commodity markets, to get their clientele_to cross the street in their_direction and pay 2_cents more._Most_importantly, these customers_are_glad they_did so and will happy to again.

Likewise,_a good_business is obligated to do whatever_is necessary to make_it_as easy as possible for their_clients to tell others about the_insanely good (or maybe just_consistently_good)_experience they have with that_business.

Talk is cheap, until they talk_about you

Why does_Angie’s List have to exist in order_to_get someone’s testimonial for your business_online?

To_expand that beyond AL (I’m not_picking_on_them – I happen to_like their service), why do people_have to search the internet to find out word-of-mouth_info about you?_It’s great that the info_is_there,_but you should be leading the charge (strategically, not smarmily_– yes,_I made up_that word) to