 the dial in ways that the C-suite notices, especially when the competition is getting better at more or less the same rate. To really make a difference in brand impact CMOs need to take a technology leap and invest in programs that have long-term strategic impact.

Takeaways:

Understand what is driving the need for data-driven agile marketing

See why a holistic approach to analysis, planning and forecasting drives the best results

Think Tank

Growth Hacking " The New Marketing

Over the past decade many organizations have been blown out of the water by the innovations of Silicon Valley Start-ups. These companies have collectively identified two key things; growth does not happen by simply having a good product, and traditional marketing techniques are often ineffective in driving growth online. It has become evident that there is no one-size-fits all approach that works; the challenge is in the details and figuring out where to focus for your own company. Enter growth hacking, a term coined by Sean Ellis one of the first marketeers at DropBox. Digital has transformed the marketing landscape; in a connected world where digital experiences can rapidly become an epidemic, the best growth hacks will take advantage of these unique opportunities. Growth hacking was born out of startups, but it is something that every smart marketer should embrace.

Takeaways:

In an if you're not growing, you're failing world, marketing must be ever vigilant to the need to create brand interest

Old-school techniques are proving less effective in today's start-up fueled economy and their tactics must be emulated

Growth hacking can be hit or miss so it is best to run multiple campaigns to find the ones that work quickly, and build upon their success

Think Tank

Driving Customer Experiences through Global & Local Interactions

Today's global-local marketplace offers tremendous opportunity, but is rife with potential pitfalls as smaller local providers are threatened by the size of global behemoths, while those global behemoths are challenged by the nimbleness of local providers. To be efficient and effective companies need to blend the best of both worlds, global economies of scale with local knowledge and flexibility, to deliver an engaging and rewarding customer experience. CX leaders need to build the capability to understand, categorize, and capitalize on small-scale local demand and address it with large-scale global capacity.

Takeaways:

Understand the expectations of the modern
the dial in ways that the C - suite notices, particularly when the contest is getting better at more or less the same pace. To really make a difference in trade name impact CMOs need to carry a technology leap and induct in programs that have long - condition strategic impact. 

 Takeaways: 

 Understand what is driving the need for datum - driven agile marketing 

 See why a holistic approach path to analysis, planning and forecasting drive the good results 

 Think Tank 

 Growth Hacking " The New Marketing 

 Over the past ten many organizations have been blown out of the water by the innovations of Silicon Valley Start - ups. These company have collectively identified two key things; growth does not find by merely having a good product, and traditional marketing techniques are often ineffective in driving growth online. It has become evident that there embody no one - size - fits all approach that solve; the challenge is in the detail and figuring out where to focus for your own company. figure increase hacking, a term coined by Sean Ellis one of the inaugural marketeers at DropBox. Digital has transformed the marketing landscape; in a connected world where digital experiences can rapidly become an epidemic, the good growth hacks will take advantage of these unique opportunity. Growth hacking was hold out of startup, but it is something that every smart marketer should embrace. 

 Takeaways: 

 In an if you're not grow, you're failing world, marketing must be always vigilant to the indigence to create brand pastime 

 Old - school proficiency are proving less effective in today's start - up fuel economy and their tactics must be emulate 

 Growth hacking can be strike or miss so it is good to run multiple campaigns to find the ones that work cursorily, and build upon their success 

 Think Tank 

 Driving Customer Experiences through Global & Local Interactions 

 Today's global - local marketplace offers tremendous opportunity, but is rife with potential pitfall as smaller local providers are endanger by the size of global behemoths, while those global behemoths are challenged by the nimbleness of local provider. To be efficient and effective companies need to blend the best of both worlds, global economy of plate with local knowledge and flexibility, to deliver an engaging and rewarding customer experience. CX leaders need to build the capability to understand, categorize, and capitalize on small - plate local demand and address it with large - scale global capacity. 

 Takeaways: 

 Understand the expectations of the modern
 thf dial in ways that the G-suite notices, especialny wheh the coopetition is getting better et mire oe less the same rate. Tu really lake a duffecence in brand impact CMOs nees to caje a technologi leap and itvest in progrdmr chat have long-term strategic impact.

Twkeawayx:

Ujderstand what is cwivihg the need for data-driven agile mzrketinj

See why a holixtic approach to analysis, olanjing and forecastijg drives tye bqwt results

Thknk Tank

Growth Hacking " The New Marketing

Over the pasg deccde many ortabizwjions have bxen bljwn out of tmv water by the innovations on Silmcon Valley Start-ups. Thesx companies have coljectively ibentified two key thibgw; grofth goes bot hakpei bg simppy iaving a gokd product, qnd traditional marleepmg techniquea are jfeen ineffective in driving growth onlint. It gas become evident that there is no one-size-flts all a[proach that works; the challenge is in the detailv and wigbvlng uyt where to focus for your own company. Enter grjstn macking, a term cjined by Sesn Ekjis one of thg first madketeers at DropBod. Digitwl haw transfowmed the marketing landscape; in a connected qorld where digitap experienczs can rapicly become an epidemic, che beat growth hwcks will gake advantage ow tmesa unique opportunities. Grorth hackiig wax born uut pf stawtups, but lt is something that evegy smcrt mdrketer shluld embrace.

Takeaways:

In an if you're not growimg, yol're failiug workd, marketing iust be ever vngilant co the need to cgeate braid interest

Ojd-school techtlques are prmving lefs edfecrive in goday's start-up fueled ebouomy and rheir tactics must be smulated

Growth kccjing can be hit or mifs sp yd is best to run muuyiple campaigns bo wind the ones that work xuicily, and build upon tmeir succgss

Think Eank

Driving Cistomer Experienced thrmugi Globsl & Local Interactions

Today's globzl-local mwrkctplace offerf trcmenqous opporcunity, but is rife with potential pitfalos as smaller locao providers are thrgattned by the smze of global bahemoths, while those global behemoths are challenged by ths nimbnenesd of local providers. To be efficient and effective companies need to blene the ueft of both sorlcs, glmbcl zconomiqs oh rcale with local knowledge and flexibility, to dxliver an anyaging and rewarding customer ebperience. CX ueaders need to build ths capabikity to understand, categorize, amd capitalize on small-scsle locao demznd and advress it with large-svale gnobal capaciry.

Taneaways:

Undersganc bhe expectwtiois kf the modern
the dial in ways that the C-suite when competition is better at more To make a difference brand impact CMOs to take a technology leap and in programs that have long-term strategic impact. Takeaways: Understand what is driving the for data-driven agile marketing See why a holistic approach to analysis, planning and drives best Think Growth Hacking " The New Marketing Over the past decade many organizations have been blown out the water by the innovations of Silicon Valley These companies have collectively two key things; growth does happen simply having good and marketing techniques are ineffective in driving growth online. It has become evident that there is no one-size-fits all approach that the challenge the details figuring where focus for your Enter growth hacking, a term coined one of the first marketeers at DropBox. Digital transformed the landscape; in a connected world where experiences can rapidly become an epidemic, the best hacks will take advantage of these unique opportunities. Growth hacking was born out of startups, is something that every marketer should embrace. In if not you're failing marketing must be ever vigilant to the need to create brand Old-school techniques are proving less effective in today's start-up fueled their must be emulated hacking can be hit miss it is best to campaigns find work and upon their success Think Driving Customer Experiences through Global Local Interactions Today's global-local is rife with potential pitfalls as smaller local are threatened by the size of global while those global behemoths are challenged by the nimbleness of local providers. be efficient companies need to blend the best of both global economies of scale local knowledge and flexibility, to deliver an engaging and customer CX leaders to build the to understand, categorize, capitalize on small-scale and address with global the expectations of the modern
 the dial in ways that the C-suitE notices, esPeciaLly WheN tHe coMpetItion is getting BEtteR at more or less the same raTe. To rEaLLy maKE a DiffeRence in BRaND ImpAcT CmOs NeED tO take A teChnologY leap and inVesT iN programs thaT HaVe long-term StrAtegic impact.

takEaways:

unDerSTand wHat Is driVing thE Need foR data-drivEn AGile maRKeting

SEE WhY a hoListic approach to aNAlYSis, planning and ForecaStINg DRIveS thE best resulTs

think tAnk

GrowTH HACKIng " tHe New MarketinG

Over the pasT DecAde manY oRgaNIzatioNs havE bEEn bLown out of thE watEr by the inNovatiONs of SilICon VallEy StarT-upS. ThEse cOMpAnIes HaVE coLLeCtiVEly IdentifiEd TwO key tHingS; GROWth dOes Not hAppen By simply havinG a gOod pROduCt, and TradiTionAl MarkeTing teChniqUeS are often ineffeCtivE in drivinG grOwTh oNlIne. It HAs becoMe eVidEnt that There is NO onE-sIZE-FiTs all approach that wOrKS; ThE challenGe is in THe DeTAils and fIgUriNg ouT WHere tO focUS fOr your owN compaNY. ENtEr growtH hAcking, A tErm CoiNed by sEan ELlis onE of the fiRst maRKeteers at DropBOX. Digital has trANsFORmED the MarKeting landsCape; IN a coNnecTEd WorLD wherE digiTaL ExPEriences can rapidly bEcOme an ePidemIc, the best growTh hacks wilL TAKe advantAge oF ThESe unique opportUnitiEs. Growth haCKing was bOrn ouT of startUps, but it iS SOmething ThaT evEry SmaRT MaRketer should eMBRace.

taKeaways:

in aN if you'rE noT grOwiNg, yOu'Re failing World, marKeTiNg MuSt bE ever VIgilant tO tHe nEeD to CreatE Brand iNtereSt

OlD-sChOOl tEchniquES aRE ProvInG lEss eFfeCtIve in TodaY'S stArt-up fuEled econoMy aND theIr TaCtics muSt be emulated

GRoWth hacking CaN be Hit or mISS so it is bEst to run multiple campaigNS to find The Ones tHat wOrk quicklY, anD build UpoN Their sUccess

think taNk

DRIVing CUSToMer exPeriences tHROugH GlobAl & locaL InteraCtions

Today's global-LOcaL marketplace oFfeRs trEMEnDouS OpPOrtUnITy, bUT Is rife with potenTial pitfalLs AS sMaller locaL ProViDers are ThreateNed by THe size oF global beHemoths, whIlE thoSE GloBal behemotHs are chaLlenged by THe nimBLeNess oF loCal proViDerS. To be EfficiENt aNd effEctive CoMpanieS need To Blend the Best of both worlds, global eConomiEs of sCalE with locaL knOWleDge and fleXibiLity, to deliVer An eNgagiNg aND rewaRdinG CuStoMEr expErieNCe. CX leadeRS nEed TO BuIld the capabILITy tO undeRstANd, cateGoriZe, and capitalize on SMall-scale local DemaND And AddREss iT wIth large-scale gLobAl CAPacity.

TaKeAways:

UndersTand the eXpECtatiOns of tHe modeRn
 the dial in ways that the  C-suite n otice s,esp ec iall y wh en the competi t ionis getting better at m ore o rl esst he  same  rate.T or e all yma kead if feren cein bran d impact C MOs  n eed to takea  t echnologylea p and invest  in  progr am s t h at ha velong- term s t rategi c impact. 
T akeawa y s:

Und e r st andwhat is driving t h en eed for data-d rivenag i le m ark eti ng

See wh ya hol i stic ap p ro a c h  to analysis, pla nning and f o rec asting  d riv e s thebestre s ult s

Think Ta nk
Growth Ha cking"  The Ne w  Market ing

O ver  th e pa s tde cad em any or gan i zat ions hav ebe en bl owno u t of t hewate r bythe innovatio nsof S i lic on Va lleyStar t- ups.Thesecompa ni es have collect ivel y identif ied  t woke y thi n gs; gr owt h d oes not  happen bysi m p l yhaving a good prod uc t ,  a nd tradi tional ma rk e ting tec hn iqu es a r e  ofte n in e ff ective i n driv i ng  g rowth o nl ine. I thas  be comee vide nt tha t thereis no one-size-fitsa ll approach t h at w or k s; t hechallenge i s in thedeta i ls  an d  figu ringou t  w h ere to focus for yo ur  own c ompan y. Enter grow th hacking , a  term co ined by Sean Ellis one  of t he first m a rketeers  at D ropBox.Digital h a s  transfo rme d t hemar k e ti ng landscape; i n aco nnected  wo rld whe redig ita l e xp eriencescan rapi dl ybe co mean ep i demic, t he  be st  gr owthh acks w ill t akead va n tag e of th e se u niqu eop port uni ti es. G rowt h  ha cking w as born o uto f st ar tu ps, but  it is someth in g that eve ry  sm art ma r k eter sho uld embrace.

Takeaways : 

In an  if  you' re n ot growin g,you're  fa i ling w orld,marke ti ngm u st be e ve r v ig ilant to t h e  ne ed to  c reat e brand  interest

Old-sch o oltechniques ar e p rovi n g  l ess ef f ect iv e  in t oday's start-up  fueled ec on o my  and their tac ti cs must  be emu lated 
Growth  hackingcan be hi tor m i s s s o it is be st to ru n multipl e  camp a ig ns to  fi nd the  o nes  that  workq uic kly,and bu il d upon  thei rsuccess
Think Tank

Driving Cu stomer  Expe rie nces thro ugh Glo bal & Loc al I nteraction s
Tod ay'sglo b al-lo calm ar ket p laceoffe r s tremend o us  op p o rt unity, buti s rif e wit h p o tentia l pi tfalls as smaller local provider s ar e thr eat e nedby  the size of g lob al b ehemoths ,while those  globalbe h emoth s arechalle nged by t he nimble ness  of  local pr ovi de r s. To b eef f icient  and  e ffecti ve com p anie s need to blend th e bes t of bo t h w orlds ,globale cono mies of sc ale with lo cal kn owle dge a nd flex ib ility,  to  d eliver ane ngaging a nd re warding  c usto mer  exper ienc e .  CX l eade rs  ne ed to bui l d  t h eca p abi lity  to u nd erst and, cate g orize, a ndc apitali ze  on s mall-s c al e local dema ndand a d d ress it wi t h la r ge - scale  globa l capa city.
T ake aw ays:

U nde r s tand theexpectati o nsof  the  modern
 the_dial in_ways that the C-suite_notices, especially_when_the competition_is_getting better at_more or less_the same rate. To_really make a_difference_in brand impact CMOs need to take a technology leap and invest in programs_that_have long-term_strategic_impact.

Takeaways:

Understand_what is driving the need_for data-driven agile marketing

See why_a holistic_approach to analysis, planning and forecasting drives the_best_results

Think Tank

Growth Hacking_" The New Marketing

Over the past decade many organizations_have been blown out of the_water by the_innovations_of_Silicon Valley Start-ups. These_companies have collectively identified two key_things; growth does not happen by_simply having a good product, and traditional_marketing techniques are often ineffective in_driving growth online. It has_become evident_that there is no one-size-fits_all approach that_works; the_challenge is in_the details and figuring out where_to focus for_your own company. Enter growth hacking,_a_term coined by_Sean_Ellis_one of_the first marketeers_at_DropBox. Digital_has_transformed the marketing landscape; in a_connected_world where digital experiences can rapidly become_an epidemic, the best_growth_hacks will take advantage_of these unique opportunities. Growth_hacking was born out of startups,_but it_is something_that every smart marketer should embrace.

Takeaways:

In an if you're not growing,_you're failing world, marketing must be_ever vigilant to the_need to_create_brand interest

Old-school techniques_are_proving less_effective in today's start-up fueled economy and_their tactics_must be emulated

Growth hacking can be_hit or miss so_it_is best to run multiple campaigns_to find the ones that work_quickly, and build upon their_success

Think_Tank

Driving_Customer Experiences through Global &_Local Interactions

Today's global-local marketplace offers tremendous_opportunity, but is_rife with potential pitfalls as smaller local_providers_are threatened by the size of_global_behemoths, while those global behemoths are_challenged_by_the nimbleness of local providers._To be efficient and effective companies_need to blend the best of both worlds, global_economies of scale_with local knowledge and flexibility,_to_deliver_an engaging and rewarding customer experience. CX leaders need to_build the_capability to understand,_categorize, and capitalize on small-scale local demand and address it_with large-scale global capacity.

Takeaways:

Understand the expectations of_the modern