 about going mobile but it starts with location marketing. Reverse the thinking and think about mobilize selling anywhere. Even if you are a location-dependent business expand you thinking to sell anywhere. Restaurants become caterers and delivery anywhere. Travel providers offer tours closer to customers reducing costs raising customer options.

4 – Monetize Everything – the most significant transformation in content is figuring out how to make money at it. If you saw The Social Network, Eduardo was focused on monetizing Facebook from the beginning but Mark was not. Bet your boots that Mark is totally focused on monetizing Facebook now with billions of banners he once dismissed as uncool. Freemium models (where apps are free but fees are generated with upgrades) abound, CPC-cost per click and CPM-cost per thousand of clicks seem to rule the day. However, like any transformational technology other means will emerge like “giving away razors to sell blades” ruled at one time. “Happy meals” and movie toy giveaways are winners in the “burger wars” are also now winning in the mobile-ruled world. Start with monetizing your shopping bags – charge for them and call them “green” and they make them into mobile billboards.

5 – Maneuver and Modify Your Message – If you don’t know your brand message, then look at your competitors to see what they are saying. You can then maneuver your way into building your own “thought leadership” messaging. If you think you are the market leader, then realize others are targeting your top spot and build defensive strategies. Always be mindful that even the most ardent customers get easily bored and easily distracted by others. Simply put, top of mind keeps you first in line when they buy.

6 – Measure Metrics – Not really a fan to overkill on metrics because managers get consumed by the metrics and miss opportunities to maximize message. Time spent on managing metrics can focus on overly narrow results. Make metrics measureable, however, realize numbers are not the only way to measuring marketing success.

7 – Move to Self-Service Selling – Extending your sales channels from inside to others including self-service sales is not new. Another means to expand self-service selling is via membership and belonging which has always been core to a personal or online social experience. Facebook was built on this concept realizing that “everything is social.”

Even if you are committed to totally personal selling cover your bets with online selling.
about going mobile but it starts with location marketing. overrule the thinking and remember about mobilize selling anywhere. Even if you are a location - dependent occupation expand you thinking to sell anywhere. restaurant become caterers and delivery anywhere. Travel supplier offer tours nearer to customers reducing costs raising customer choice. 

 4 – Monetize Everything – the most significant transformation in content is figuring out how to make money at it. If you attend The Social Network, Eduardo was focused on monetizing Facebook from the beginning but Mark was not. count your boots that Mark is totally focused on monetize Facebook now with million of banners he once displace as uncool. Freemium models (where apps are free but fees are generate with upgrades) abound, CPC - cost per click and CPM - cost per thousand of clicks seem to rule the day. However, like any transformational technology other means will emerge like “ giving away razors to sell blades ” ruled at one clock time. “ Happy meals ” and movie toy dog giveaways are winners in the “ burger wars ” are besides now gain in the mobile - ruled world. begin with monetizing your shopping bags – charge for them and call them “ green ” and they make them into fluid billboards. 

 5 – Maneuver and Modify Your Message – If you do n’t know your brand message, then look at your competitors to see what they are suppose. You can then steer your way into building your own “ thought leadership ” messaging. If you remember you are the market leader, then realize others are target your top spot and build up defensive strategies. Always be mindful that even the about ardent customers get easily bored and easily distracted by others. merely put, peak of mind observe you first in occupation when they buy. 

 6 – Measure Metrics – Not really a fan to overkill on metrics because coach get consumed by the metrics and miss opportunities to maximize message. Time spent on managing metrics can focus on excessively narrow results. create metrics measureable, however, realize numbers are not the only way to measuring marketing achiever. 

 7 – Move to Self - Service Selling – Extending your sales channels from inside to others including self - service sales is not newfangled. Another mean to expand self - service selling is via membership and belonging which has always been core to a personal or online social experience. Facebook was built on this concept recognize that “ everything is social. ” 

 Even if you are committed to totally personal selling cover your bet with online selling.
 ablut going mobile but it rtarts with loccrion merketinf. Reversd the thinking and think abont mibiliev selling anywhere. Evdn if you are a licatmon-dependent busmhess exicnd ykm thiukmng to sell anyehere. Restdurants become cxtzrers and delivery anywhere. Travel pwoviderx lffer tours cljser eo chstomers reducing costs raising cuatomer mptions.

4 – Moneyize Everything – the most dignlficant transformahion in conjsnt us figuring uut how to make money zt it. If you saw The Social Netdork, Zduardo was ficudgd on monetiving Fwcebook from the beghnning nut Mark was npt. Uet tour boots that Mark ms totally focused og monetizhny Facebook now with buloions of tanndes fe knre sismisded as uncool. Freemium midels (where apps art fwvr but fees ade genqrwted with upgrades) abound, CPC-cost per cnici and CPM-cost per thousqnd of clicks seem to rule the day. However, like any transformational technology othec oeauw wilu elerge like “giving away razors to sell blades” whltd st one time. “Haipy meals” and movir hou giveaways arg winnexa jn the “burger wars” are alfo noq winning in yhe mobile-ruled world. Start with monetiding your shopping bagd – charge fur tnem amd call them “green” and chey mzke them inho mobile cillboards.

5 – Manejveg ang Modify Your Message – If rou don’t jnow your bfand messade, then lolk at your competitors tl see wvat they age saying. You can then maneuver your way into bgilging youx own “bhought leadersrip” messaging. Nf you tkink yuu are the market leader, theg realize othats are targetmng your eop wpot and bukud defensive syrategies. Always be mindful that even thg jost ardent cuscuners get easily bofed ajd ewvily distracded cy uyhers. Simply put, gop pf mind keeps you fisst jn line when they nun.

6 – Measurg Metrics – Not really s fan to overkill ln mevrics uecausr mwnagers get consumed by the mefrics and mifs opportunieies to maximize message. Time spent on managing metrics can focus on ovetly narrow results. Malt metrics meaxureafle, howevar, realize numbers aee not the only wsy to measuring markefing sgccesd.

7 – Move to Self-Service Selling – Extending your sales channels from inside to otiews includinf sekf-sernicz scles is not iew. Another means to expand self-service selling ms via memtexship and belonging which has auways been cote to a personal or online social rxperience. Facebook was built om this concept realizing that “evwrythjng is socmal.”

Even if you are cpmmittzd to rotally perdonal selling cofev your betd wiuh ouline selling.
about going mobile but it starts with Reverse thinking and about mobilize selling a business expand you to sell anywhere. become caterers and delivery anywhere. Travel offer tours closer to customers reducing costs raising customer options. 4 – Monetize – the most significant transformation in content is figuring out how to make at If saw Social Network, Eduardo was focused on monetizing Facebook from the beginning but Mark was not. Bet boots that Mark is totally focused on monetizing now with billions of he once dismissed as uncool. models apps are but are with upgrades) abound, per click and CPM-cost per thousand of clicks seem to rule the day. However, like any transformational other means like “giving razors sell ruled at one meals” and movie toy giveaways are “burger wars” are also now winning in the world. Start monetizing your shopping bags – charge them and call them “green” and they make into mobile billboards. 5 – Maneuver and Modify Your Message – If you don’t know message, then look at competitors to see they saying. can maneuver your into building your own “thought leadership” messaging. If you think you the market leader, then realize others are targeting your top build strategies. Always be that even the most customers easily bored and easily others. put, keeps first line when they buy. – Measure Metrics – Not a fan to overkill consumed by the metrics and miss opportunities to message. Time spent on managing metrics can on overly narrow results. Make metrics measureable, however, realize numbers are not only way marketing success. 7 – Move to Self-Service Selling Extending your sales channels inside to others including self-service sales is not new. means expand self-service is via membership belonging which has been core to or online experience. was concept realizing that “everything is social.” if are committed to totally personal cover with online selling.
 about going mobile but it starTs with locaTion mArkEtiNg. reveRse tHe thinking and tHInk aBout mobilize selling anyWhere. evEN if yOU aRe a loCation-dEPeNDEnt BuSiNesS eXPaNd you ThiNking to Sell anywheRe. REsTaurants becoME cAterers and DelIvery anywherE. TrAvel prOvIdeRS offeR toUrs clOser to CUstomeRs reducinG cOSts raiSIng custOMEr OptiOns.

4 – Monetize EverytHInG – The most signifiCant trAnSFoRMAtiOn iN content is FiGurinG Out how tO MaKE MOneY At it. If you saw THe Social NetWOrk, eduardO wAs fOCused oN moneTiZIng facebook froM the Beginning But MarK Was not. BET your boOts thaT MaRk iS totALlY fOcuSeD On mONeTizINg FAcebook nOw WiTh bilLionS OF BAnneRs hE oncE dismIssed as uncool. freEmiuM ModEls (whEre apPs arE fRee buT fees aRe genErAted with upgradeS) aboUnd, CPC-cosT peR cLicK aNd CPM-COst per ThoUsaNd of cliCks seem TO ruLe THE DaY. However, like any traNsFORmAtional tEchnolOGy OtHEr means wIlL emErge LIKe “givIng aWAy Razors to Sell blADeS” rUled at oNe Time. “HaPpY meAls” And moVIe toY giveaWays are wInnerS In the “burger warS” Are also now winNInG IN tHE mobIle-Ruled world. STart WIth mOnetIZiNg yOUr shoPping BaGS – cHArge for them and call tHeM “green” And thEy make them intO mobile bilLBOArds.

5 – ManeUver ANd mOdify Your MessaGe – If yOu don’t know YOur brand MessaGe, then loOk at your cOMPetitors To sEe wHat TheY ARe Saying. You can tHEN manEuVer your Way Into buiLdiNg yOur Own “ThOught leadErship” meSsAgInG. IF yoU thinK You are thE mArkEt LeaDer, thEN realiZe othErs aRe TaRGetIng your TOp SPOt anD bUiLd deFenSiVe strAtegIEs. ALways be Mindful thAt eVEn thE mOsT ardent Customers get eAsIly bored anD eAsiLy distRACted by otHers. Simply put, top of mind kEEps you fIrsT in liNe whEn they buy.

6 – meaSure MeTriCS – Not reAlly a fAn to oVeRkiLL On metRICs BecAuSe managers GET coNsumeD bY the Metrics And miss opportunitiES to Maximize messaGe. TIme sPENt On mANaGIng MeTRicS CAn focus on overly Narrow resuLtS. maKe metrics mEAsuReAble, howEver, reaLize nUMbers arE not the onLy way to meAsUrinG MArkEting succeSs.

7 – Move to self-ServiCE SellINg – extenDinG your sAlEs cHanneLs from INsiDe to oThers iNcLuding Self-sErVice saleS is not new. Another means to Expand Self-sErvIce sellinG is VIa mEmbership And bElonging whIch Has AlwayS beEN core To a pERsOnaL Or onlIne sOCial experIEnCe. FACEbOok was built ON THis ConcePt rEAlizinG thaT “everything is sociAL.”

Even if you are cOmmiTTEd tO toTAlly PeRsonal selling cOveR yOUR bets witH oNline sellinG.
 about going mobile but it  starts wi th lo cat ion  m arke ting . Reverse thet hink ing and think about mo biliz es elli n ganywh ere. Ev e ni f  yo uar e a  l o ca tion- dep endentbusiness e xpa nd  you thinkin g  t o sell any whe re. Restaura nts  becom ecat e rersand  deli very a n ywhere . Travelpr o viders offer t o u rs  clo ser to customersr ed u cing costs rai sing c us t om e r  op tio ns.

4 – M on etize Everyth i ng – the most signific ant transfo r mat ion in  c ont e nt isfigur in g  ou t how to ma ke m oney at i t. Ify ou sawT he Soci al Net wor k,Edua r do  w asfo c use d  o n m o net izing Fa ce bo ok fr om t h e b egin nin g bu t Mar k was not. Be t y ourb oot s tha t Mar k is  t otall y focu sed o nmonetizing Face book  now with  bi ll ion sof ba n ners h e o nce  dismis sed asu nco ol . F re emium models (wher ea p ps  are fre e butf ee sa re gener at edwith u pgrad es)a bo und, CPC -costp er  c lick an dCPM-co st  pe r t housa n d of  click s seem t o rul e  the day. Howe v er, like anyt ra n s fo r mati ona l technolog y ot h er m eans wi lle merge  like  “ g iv i ng away razors to s el l blad es” r uled at one t ime. “Happ y m eals” an d mo v ie toy giveawaysare w inners int he “burg er wa rs” arealso noww i nning in  th e m obi le- r u le d world. Star t with  m onetizi ngyour sh opp ing  ba gs–charge fo r them a nd  c al lthe m “gr e en” andth eyma kethemi nto mo bilebill bo ar d s.
5 – Ma n eu v e r an dMo dify  Yo ur  Mess age–  If  you do n’t knowyou r  bra nd  m essage,  then look at  y our compet it ors  to se e what the y are saying. You can t h en mane uve r you r wa y into bu ild ing yo uro wn “th oughtleade rs hip ” messa g i ng . I fyou thinky o u a re th emark et lead er, then realize o t her s are targeti ngyour t op  sp o ta ndbu i ldd e fensive strateg ies. Alway sb emindful th a t e ve n the m ost ard ent c u stomers  get easi ly boredan d ea s i lydistracted  by othe rs. Simpl y  put, to p ofmin d keep syou  firs t in l i newhenthey b uy .

6 –  Meas ur e Metric s – Not really a fan to  overk ill o n m etrics be cau s e m anagers g et c onsumed by  th e m etric s a n d mis s op p or tun i tiesto m a ximize me s sa ge. T im e spent onm a n agi ng me tri c s canfocu s on overly narro w  results. Make  met r i csmea s urea bl e, however, re ali ze n umbers a re  not the on ly way t om easur ing ma rketin g succe s s .7 – Mo ve t o S elf-Servi ceSe l ling –Ex te n ding y oursa les ch annels from i nside to othersinclu d i ng se l f-s ervic esales i s  not  new. Anot her means t o expa nd s elf-s ervicese llingisvi a membersh i p and bel ongin g which  h as a lwa ys bee n co r e  to a  per so nal  or onlin e so c ia le xpe rien ce. F ac eboo k was bui l t on thi s c o ncept r ea liz i n g that “e v e rything is  so cial. ” 
Even if y o u ar e  c o mmitt ed tototall y perso n alse lling c ove r your bets  with onl i nese llin g.
 about_going mobile_but it starts with_location marketing._Reverse_the thinking_and_think about mobilize_selling anywhere. Even_if you are a_location-dependent business expand_you_thinking to sell anywhere. Restaurants become caterers and delivery anywhere. Travel providers offer tours_closer_to customers_reducing_costs_raising customer options.

4 – Monetize_Everything – the most significant_transformation in_content is figuring out how to make money_at_it. If you_saw The Social Network, Eduardo was focused on monetizing_Facebook from the beginning but Mark_was not. Bet_your_boots_that Mark is totally_focused on monetizing Facebook now with_billions of banners he once dismissed_as uncool. Freemium models (where apps are_free but fees are generated with_upgrades) abound, CPC-cost per click_and CPM-cost_per thousand of clicks seem_to rule the_day. However,_like any transformational_technology other means will emerge like_“giving away razors_to sell blades” ruled at one_time._“Happy meals” and_movie_toy_giveaways are_winners in the_“burger_wars” are_also_now winning in the mobile-ruled world._Start_with monetizing your shopping bags – charge_for them and call_them_“green” and they make_them into mobile billboards.

5 –_Maneuver and Modify Your Message –_If you_don’t know_your brand message, then look at your competitors to see what_they are saying. You can then_maneuver your way into_building your_own_“thought leadership” messaging._If_you think_you are the market leader, then realize_others are_targeting your top spot and build_defensive strategies. Always be_mindful_that even the most ardent customers_get easily bored and easily distracted_by others. Simply put, top_of_mind_keeps you first in line_when they buy.

6 – Measure Metrics_– Not really_a fan to overkill on metrics because_managers_get consumed by the metrics and_miss_opportunities to maximize message. Time spent_on_managing_metrics can focus on overly_narrow results. Make metrics measureable, however,_realize numbers are not the only way to measuring_marketing success.

7 –_Move to Self-Service Selling –_Extending_your_sales channels from inside to others including self-service sales is_not new._Another means to_expand self-service selling is via membership and belonging which has_always been core to a personal or_online social experience. Facebook was built on this concept realizing that_“everything is social.”

Even if you are committed to_totally personal selling cover your bets with_online selling.