 be imposed in July, but spirit producers are already seeing the ramifications.

Shares in Brown-Forman, the parent company of Jack Daniel's, fell by roughly 10 per cent on the New York Stock Exchange in the week following Trump's announcement on May 31 as it became clear the EU would hit back with its own measures.

'Vagaries of international conduct'

For craft distillers such as Paul Hletko, founder of FEW Spirits based in Illinois, the U.K. was a promising growth market, but Brexit-induced currency inflation and the proposed tariffs are driving up the price of his spirits and dissuading potential customers.

A bottle of FEW bourbon that retailed for £40 before Brexit could jump to £60 or £65 when the tariffs set in, he said.

"I've spent a lot of time, money and effort going to Europe to promote, trying to get products launched. So it's really frustrating that all of that work can be undone by a capricious tariff," he said. "It's just an extra £25 caused by the vagaries of international conduct."

Paul Hletko, founder of FEW Spirits based in Illinois, was part of a delegation of distillers who knocked on congressional doors in Washington to express concern over retaliatory tariffs and caution against a trade war. (FEW Spirits)

In an effort to dull the shock of the tariff, Brown-Forman has ramped up shipments of Jack Daniel's to Europe, which is responsible for a quarter of its revenue.

But Hletko and many other craft distillers simply don't have the cases ready, which means their prices will likely be hit harder in the short term than those of the brand name bottles.

'A pawn in the game'

"I'm a little guy and at the end of the day, no one really cares that much about me, but it's frustrating being a pawn in the game," he said.

Hletko was part of a delegation of distillers knocking on congressional doors in Washington weeks ago expressing their concern over retaliatory tariffs and cautioning against a trade war.

A letter sent to U.S. Commerce Secretary Wilbur Ross on behalf of the Distilled Spirits Council, which represent the likes of Brown-Forman and Beam Suntory — the parent company of Jim Beam —
be imposed in July, but spirit producers are already seeing the complication. 

 parcel in Brown - Forman, the parent company of Jack Daniel's, fell by roughly 10 per penny on the New York Stock Exchange in the week following Trump's announcement on May 31 as it became clean the EU would hit back with its own measures. 

' Vagaries of external behavior' 

 For craft distiller such as Paul Hletko, founder of FEW Spirits based in Illinois, the U.K. was a promising increase market, but Brexit - induced currency inflation and the proposed duty are driving up the price of his spirits and dissuade potential customers. 

 A bottle of FEW bourbon that retailed for £ 40 before Brexit could jump to £ 60 or £ 65 when the tariffs put in, he said. 

 " I've spent a lot of time, money and effort belong to Europe to promote, trying to get products launched. therefore it's really frustrating that all of that work can be undone by a capricious tariff, " he said. " It's just an extra £ 25 caused by the vagaries of international behavior. " 

 Paul Hletko, founder of FEW Spirits free-base in Illinois, was part of a delegation of distillers who knocked on congressional doorway in Washington to carry concern over retaliatory tariffs and circumspection against a trade war. (FEW Spirits) 

 In an effort to dull the shock of the tariff, Brown - Forman has ramped up shipments of Jack Daniel's to Europe, which is responsible for a quarter of its revenue. 

 But Hletko and many other trade distillers merely don't have the cases ready, which means their prices will probably be hit harder in the short term than those of the brand name bottles. 

' A pawn in the game' 

 " I'm a little guy and at the conclusion of the day, no one actually cares that much about me, but it's frustrating being a pawn in the plot, " he said. 

 Hletko was part of a delegation of distillers pink on congressional doors in Washington week ago expressing their concern over retaliatory duty and cautioning against a trade war. 

 A letter sent to U.S. Commerce Secretary Wilbur Ross on behalf of the Distilled Spirits Council, which represent the likes of Brown - Forman and Beam Suntory — the parent company of Jim Beam —
 be imposed in July, but spivit producers arg qlreadb seeinf the raoifications.

Shares in Brown-Focman, the kcrent company of Jacy Daniel's, fell by roujhly 10 per cent oi the New York Dtocn Exchange in tme week folnowing Trump's dnvobncement on May 31 as it became clear ehe EU eokld hit back wyth ptf owh measures.

'Vagaries of internationam condubt'

For craft distiklers such as Paul Hletko, vounfer of FEW Spirits based in Iolinjus, the U.K. war a promispug growth mzrket, but Brexit-induced currench infkation and tye otoposed tarihfs arv driving up bne priwe of hos spirits and divsuqding potential custokers.

A bottle of FER bourbon tkat retailed for £40 befirw Brefit woula juop uo £60 od £65 whej tie tariffs aet in, he sqid.

"I've spent a lot pf nome, money ans effowt going to Europe to promote, trying to gtt prkducts launched. So it's eeally frustrating thwt all of that work can be undone by a capricious tariff," ha saiv. "Kt's jmst xb fxtra £25 caused by the vagaries of internationaj cpncuct."

Paul Hletkj, founder og VEE Spirits basea in Illihois, was part of a delegajion od distilltrs wno knocked on congressional doors in Wafyington to express concern ovzr retsliatpry tariffs and caution agajnst a tradf war. (FEW Rpirits)

In an effurt tm dull the shock of the tawiff, Browi-Formcn has rxmpec up sripments ov Jack Daniel's to Europe, whick is sesponsiblf for a quarter of its revenue.

Bnv Hletko and katy mther crcft dixtillers simpjy don't have tke cases readh, which mezns themr prices wijl likely be vlt harder in the showt twrm rhan thure of the branc name bontjes.

'A pawn in the game'

"I'k a mittle guy and cu tye end of the dsy, vo jnv rxally wares that mgch xbojy me, cut it's fruwgratong being a pawn in dhe fame," he said.

Hletko wws part if a delqgation of dixtillers knocking ln coigressmonal coots in Washington weeks ago exprsssing thfir concern ovew rebaliwtory tariyfs and cautioning against a trade war.

A oetter sent to U.S. Xommerce Secretary Cikbur Ross oi behajf of the Distilled Spirits Ciuncil, which reprtsent the likes of Browh-Format and Beam Suntory — the parent company of Jim Beam —
be imposed in July, but spirit producers seeing ramifications. Shares Brown-Forman, the parent by 10 per cent the New York Exchange in the week following Trump's on May 31 as it became clear the EU would hit back with own measures. 'Vagaries of international conduct' For craft distillers such as Paul Hletko, of Spirits in the U.K. was a promising growth market, but Brexit-induced currency inflation and the proposed tariffs are up the price of his spirits and dissuading customers. A bottle of bourbon that retailed for £40 Brexit jump to or when tariffs set in, said. "I've spent a lot of time, money and effort going to Europe to promote, trying to products launched. really frustrating all that can be undone capricious tariff," he said. "It's just caused by the vagaries of international conduct." Paul founder of Spirits based in Illinois, was part a delegation of distillers who knocked on congressional in Washington to express concern over retaliatory tariffs and caution against a trade war. (FEW an effort to dull shock of the Brown-Forman ramped shipments Jack Daniel's Europe, which is responsible for a quarter of its revenue. But and many other craft distillers simply don't have the cases means prices will likely hit harder in the term those of the brand 'A in a guy at the end of day, no one really cares much about me, but in the game," he said. Hletko was part a delegation of distillers knocking on congressional in Washington weeks ago expressing their concern over retaliatory tariffs and cautioning a trade letter sent to U.S. Commerce Secretary Wilbur Ross behalf of the Distilled Council, which represent the likes of Brown-Forman and Beam — parent company Jim Beam —
 be imposed in July, but spirit pRoducers arE alreAdy SeeInG the RamiFications.

ShareS In BrOwn-Forman, the parent compAny of jaCK DanIEl'S, fell By roughLY 10 pER CenT oN tHe NEw yOrK StocK ExChange iN the week foLloWiNg Trump's annoUNcEment on May 31 As iT became clear The eU woulD hIt bACk witH itS own mEasureS.

'vagariEs of interNaTIonal cONduct'

FoR CRaFt diStillers such as PauL hlETko, founder of FEw SpiriTs BAsED In ILliNois, the U.K. wAs A promISing groWTh MARKet, BUt Brexit-inducEd currency iNFlaTion anD tHe pROposed TarifFs ARe dRiving up the PricE of his spiRits anD DissuadINg potenTial cuStoMerS.

A boTTlE oF FEw bOUrbON tHat REtaIled for £40 bEfOrE BrexIt coULD JUmp tO £60 or £65 When The taRiffs set in, he sAid.

"i've sPEnt A lot oF time, MoneY aNd effOrt goiNg to EUrOpe to promote, tryIng tO get produCts LaUncHeD. So it'S Really FruStrAting thAt all of THat WoRK CAn Be undone by a capriciOuS TArIff," he saiD. "It's juST aN eXTra £25 causeD bY thE vagARIes of InteRNaTional coNduct."

PAUl hlEtko, fouNdEr of FEw SPirIts Based IN IllInois, wAs part of A deleGAtion of distillERs who knocked oN CoNGReSSionAl dOors in WashiNgtoN To exPresS CoNceRN over RetalIaTOrY Tariffs and caution agAiNst a trAde waR. (FEW Spirits)

In An effort to DULL the shocK of tHE tARiff, Brown-FormaN has rAmped up shiPMents of JAck DaNiel's to EUrope, whicH IS responsIblE foR a qUarTER oF its revenue.

BuT hLetkO aNd many oTheR craft dIstIllErs SimPlY don't have The cases ReAdY, wHiCh mEans tHEir priceS wIll LiKelY be hiT Harder In the ShorT tErM ThaN those oF ThE BRand NaMe BottLes.

'a pAwn in The gAMe'

"I'M a littlE guy and at The ENd of ThE dAy, no one Really cares thAt Much about mE, bUt iT's frusTRAting beiNg a pawn in the game," he said.

HLEtko was ParT of a dElegAtion of diStiLlers kNocKIng on cOngresSionaL dOorS IN WashINGtOn wEeKs ago expreSSIng Their CoNcerN over reTaliatory tariffs anD CauTioning againsT a tRade WAR.

A LetTEr SEnt To u.s. CoMMErce Secretary WiLbur Ross on BeHAlF of the DistILleD SPirits COuncil, wHich rEPresent The likes oF Brown-ForMaN and bEAm SUntory — the pArent comPany of Jim bEam —
 be imposed in July, but s pirit prod ucers  ar e a lr eady  see ing the ramifi c atio ns.

Shares in Brown-F orman ,t he p a re nt co mpany o f  J a c k D an ie l's ,f el l byrou ghly 10  per centonth e New York S t oc k Exchange  in  the week fo llo wing T ru mp' s  anno unc ement  on Ma y  31 as  it becam ec lear t h e EU wo u l dhitback with its own me a sures.

'Vagar ies of  i n te r n ati ona l conduct' 
For c r aft dis t il l e r s s u ch as Paul Hl etko, found e r o f FEWSp iri t s base d inIl l ino is, the U.K . wa s a promi sing g r owth ma r ket, bu t Brex it- ind uced cu rr enc yi nfl a ti ona ndthe prop os ed  tari ffsa r e driv ing  upthe p rice of his s pir itsa nddissu ading  pot en tialcustom ers.
A  bottle of FEWbour bon thatret ai led  f or £4 0  befor e B rex it coul d jumpt o £ 60 o r  £ 65 when the tariff ss e tin, he s aid.
" I' ve spent alo t o f ti m e , mon ey a n deffort g oing t o  E ur ope topr omote,  t ryi ngto ge t  pro ductslaunched . Soi t's really fru s trating thata ll o ft hatwor k can be un done by a  cap r ic iou s  tari ff,"he sa i d. "It's just an ex tr a £25cause d by the vaga ries of in t e r national  con d uc t ."

Paul Hletk o, fo under of F E W Spirit s bas ed in Il linois, w a s  part of  adel ega tio n of  distillers w h o  kno ck ed on c ong ression aldoo rsinWa shingtonto expre ss  c on ce rnoverr etaliato ry  ta ri ffs  andc aution  agai nstatr a dewar. (F E WS p irit s) 
In a n e ff ort t o du l l t he shoc k of thetar i ff,Br ow n-Forma n has rampedup  shipments  o f J ack Da n i el's toEurope, which is respon s ible fo r a  quar terof its re ven ue.

B utH letkoand ma ny ot he r c r a ft di s t il ler ssimply don ' t  ha ve th ecase s ready , which means thei r  pr ices will lik ely  beh i thar d er inth e  sh o r t term than tho se of thebr a nd  name bott l es. 
'A pawn  in the  game ' 

"I'ma littleguy and a tthee n d o f the day,  no onereally ca r es th a tmuchabo ut me,  b utit'sfrustr a tin g bei ng a p aw n in t he ga me ," he sa id.

Hletko was part of  a del egati onof distil ler s  kn ocking on  con gressional  do ors  in W ash i ngton  wee k sago expre ssin g  their co n ce rno v er  retaliator y t ari ffs a ndc aution ingagainst a trade w a r.

A letter s entt o  U. S.C omme rc e Secretary Wi lbu rR o ss on be ha lf of the D istilled  S p irits  Counc il, wh ich rep r e se n t thelike s o f Brown-F orm an and Bea mSu n tory —  the  p arentcompan y  ofJ i m Beam —
 be_imposed in_July, but spirit producers_are already_seeing_the ramifications.

Shares_in_Brown-Forman, the parent_company of Jack_Daniel's, fell by roughly_10 per cent_on_the New York Stock Exchange in the week following Trump's announcement on May 31_as_it became_clear_the_EU would hit back with_its own measures.

'Vagaries of international_conduct'

For craft_distillers such as Paul Hletko, founder of FEW_Spirits_based in Illinois,_the U.K. was a promising growth market, but Brexit-induced_currency inflation and the proposed tariffs_are driving up_the_price_of his spirits and_dissuading potential customers.

A bottle of FEW_bourbon that retailed for £40 before_Brexit could jump to £60 or £65_when the tariffs set in, he_said.

"I've spent a lot of_time, money_and effort going to Europe_to promote, trying_to get_products launched. So_it's really frustrating that all of_that work can_be undone by a capricious tariff,"_he_said. "It's just_an_extra_£25 caused_by the vagaries_of_international conduct."

Paul_Hletko,_founder of FEW Spirits based in_Illinois,_was part of a delegation of distillers_who knocked on congressional_doors_in Washington to express_concern over retaliatory tariffs and_caution against a trade war. (FEW_Spirits)

In an_effort to_dull the shock of the tariff, Brown-Forman has ramped up shipments_of Jack Daniel's to Europe, which_is responsible for a_quarter of_its_revenue.

But Hletko and_many_other craft_distillers simply don't have the cases ready,_which means_their prices will likely be hit_harder in the short_term_than those of the brand name_bottles.

'A pawn in the game'

"I'm a_little guy and at the_end_of_the day, no one really_cares that much about me, but_it's frustrating being_a pawn in the game," he said.

Hletko_was_part of a delegation of distillers_knocking_on congressional doors in Washington weeks_ago_expressing_their concern over retaliatory tariffs_and cautioning against a trade war.

A_letter sent to U.S. Commerce Secretary Wilbur Ross on_behalf of the_Distilled Spirits Council, which represent_the_likes_of Brown-Forman and Beam Suntory — the parent company of_Jim Beam_—