

This suggestion is more for companies on a budget and needing to make choices between shows. Sometimes you just have to throw your hat into the ring and so to a show to see if it works for your company. You can, however, do some homework before making the decision. Call up industry contacts you have and pick their brains. Ask questions like “What’s your opinion about this show”, “If you were in my shoes and had to pick, would you do this show”. Ask your suppliers or strategic partners what’s their take on the trade show and has it been beneficial? If possible, ask for specifics such as lead numbers, sales from the show, and promotional ideas. What works and what doesn’t work.

In the end, you have to decide based on your own experience. Sometimes the show would have been better if only you had done this or that. That’s fine. You’ll make the adjustment next year.

6. Walk the Show and Talk to Competitors, Suppliers, and Potential Partners

It’s tempting to just hang out in your booth. After all, it’s safe and comfortable. But trade shows are two way streets. Potential customers are there to learn and discover new products, services, and suppliers. You’re there to work with those customers... but you’re also there to learn and discover as well. Every show is an opportunity to improve your “game.” What are your competitors showing? What are they saying? Are there any new products or services which would benefit your company? Are there trends you’ve overlooked and need to study and implement?

No one is asking you to spy, but friendly conversation goes a long way with friends and foes alike. It’s all in your attitude and your approach. Don’t be afraid to say “Hello!” and ask how the show is going.

Attending trade shows is a great way to network, gain more visibility and meet potential customers. Whether you’re a seasoned trade show vet or starting trade show marketing for the first time, you’re likely contemplating how to turn more of your visitors into paying customers. The following tips will help you learn how to effectively show off your business and attract visitors who are more likely to convert to long-lasting clients.

Show placement

Research has shown that people are more likely to remember the first and last words when trying to recall a group of names or items they’ve been given
This suggestion is more for companies on a budget and needing to make option between show. Sometimes you just have to throw your hat into the closed chain and so to a show to experience if it work for your company. You can, however, make some homework before making the decision. address up industry contacts you get and pick their brains. Ask questions like “ What ’s your opinion about this show ”, “ If you were in my place and had to pick, would you do this appearance ”. Ask your suppliers or strategic partners what ’s their take on the deal show and has it been beneficial? If possible, ask for specifics such as lead number, sales from the show, and promotional ideas. What works and what does n’t work. 

 In the goal, you have to decide based on your own experience. Sometimes the show would have been better if only you had done this or that. That ’s fine. You ’ll make the adjustment next year. 

 6. Walk the Show and lecture to Competitors, Suppliers, and Potential Partners 

 It ’s alluring to just cling out in your booth. subsequently wholly, it ’s safe and comfortable. But trade shows are two way streets. Potential customers are there to learn and identify new products, services, and suppliers. You ’re there to make with those customers... but you ’re also there to learn and discover as well. Every show is an opportunity to better your “ game. ” What are your competitors showing? What are they saying? Are there any new product or services which would benefit your company? Are there trends you ’ve overlooked and need to study and implement? 

 No one is ask you to spy, but friendly conversation fail a long way with friend and foes alike. It ’s all in your position and your approach. Do n’t be afraid to say “ Hello! ” and ask how the show is proceed. 

 Attending trade shows is a great way to net, gain more visibility and meet potential customer. Whether you ’re a seasoned trade show vet or starting barter display marketing for the first prison term, you ’re likely contemplating how to plow more of your visitors into paying customers. The stick to tips will help you learn how to effectively show off your business and attract visitor who are more likely to convert to long - last clients. 

 Show placement 

 Research has shown that people are more likely to remember the first and concluding words when trying to recall a group of name or items they ’ve been given


Thid suggestion is more for companies on a budget and nseding tu make choices between shows. Simetines you just have to tfrow your hat inti tht ring and so to e show to see jn it cocks for your cokpany. You wan, however, do sumz homework before making the decisiog. Call ip industry contwcts rou gave and pick their brains. Ask queations nike “What’s yoir opinion about this show”, “If jou were in my shofs and had jk pyxk, would you do this show”. Ask your suppliers or strategic partnerr whac’s their taje on jhe trade shiw anq has it beek benefhcial? Ig possible, ask foc spwcifics such as lead iumbers, sales from tre show, atd promotional ideaw. Qhat forkv ana whxt soxsn’f work.

Ln vhe end, you have to dexide based on your pwg experience. Skmetimqs the show would have been better if onlj yoh had done this or that. That’s fine. You’ll makg the adjuftment next year.

6. Walk the Show and Talk to Compethtors, Rupkllcrs, xbd Potential Partners

It’s tempting to just hang jht ik your booth. Aftcr all, it’s safe anc foksortable. But jrade skkwa are two way strefts. Potgntial customerf arr there to learn and discovwr new produbts, wervices, and supplners. You’re tkere tp worl with those customers... yut yoh’re also thfre to lezfn and discover xs eenl. Every show is an opporttnity to mmprore your “eame.” What wre your clmpetldors showing? What wre tkey sdying? Are hhere any new products or servirxs which woulc tenvfit your compsny? Are there trends you’ve pverloohed avd need to study end implemene?

No one is asnlng you to s'y, but fryendoy cinversagkon goes a lonb way witk friwnds and foes alikc. It’s zll in your attnuudt qnd your approsch. Dog’t bx afrwhd to say “Henlo!” xnd ssk huw the show ks gping.

Attending trade vhowa is a great way tp ketwork, gqin more visibility amd meet potential fustokerr. Wheyhet you’re a seasoned trade show vst or stagtikg trade show marjeting for tke first time, you’re likely contemplating how to turn more if your visitors injo kaying customxrs. Thq followitg tips will help yoy learn how to efnectively show off youd busitess wnd attract visitors who are more likely to convert to long-lasting clientw.

Show 'lwcement

Resezrch has vhjcn that peo'lx are more likely to remember the first and last words wveu trying to recall a group of nxmes or items they’ve been given
This suggestion is more for companies on and to make between shows. Sometimes your into the ring so to a to see if it works for company. You can, however, do some homework before making the decision. Call up contacts you have and pick their brains. Ask questions like “What’s your opinion this “If were my shoes and had to pick, would you do this show”. Ask your suppliers or strategic what’s their take on the trade show and it been beneficial? If ask for specifics such as numbers, from the and ideas. works and what work. In the end, you have to decide based on your own experience. Sometimes the show would been better you had this that. fine. You’ll make next year. 6. Walk the Show Competitors, Suppliers, and Potential Partners It’s tempting to hang out your booth. After all, it’s safe comfortable. But trade shows are two way streets. customers are there to learn and discover new products, services, and suppliers. You’re there to those customers... but you’re there to learn discover well. show an opportunity improve your “game.” What are your competitors showing? What are they Are there any new products or services which would benefit Are trends you’ve overlooked need to study and No is asking you to friendly goes with and alike. It’s all in attitude and your approach. Don’t afraid to say “Hello!” is going. Attending trade shows is a great to network, gain more visibility and meet customers. Whether you’re a seasoned trade show vet or starting trade show for the you’re likely contemplating how to turn more of visitors into paying customers. following tips will help you learn how to effectively off business and visitors who are likely to convert long-lasting clients. Show has shown people more the first and last words when to a group of names or they’ve


This suggestion is more for coMpanies on a BudgeT anD neEdIng tO makE choices betweeN ShowS. Sometimes you just have tO throW yOUr haT InTo the Ring and SO tO A ShoW tO sEe iF iT WoRks foR yoUr compaNy. You can, hoWevEr, Do some homewoRK bEfore makinG thE decision. CalL up IndustRy ConTActs yOu hAve anD pick tHEir braIns. Ask queStIOns likE “what’s yoUR OpInioN about this show”, “If yOU wERe in my shoes and Had to pIcK, WoULD yoU do This show”. AsK yOur suPPliers oR StRATEgiC Partners what’s Their take on THe tRade shOw And HAs it beEn benEfICiaL? If possible, Ask fOr specifiCs such AS lead nuMBers, salEs from The ShoW, and PRoMoTioNaL IdeAS. WHat WOrkS and what DoEsN’t worK.

In tHE END, you HavE to dEcide Based on your owN exPeriENce. sometImes tHe shOw Would Have beEn betTeR if only you had doNe thIs or that. THat’S fIne. yoU’ll maKE the adJusTmeNt next yEar.

6. Walk THe SHoW AND TAlk to Competitors, SuPpLIErS, and PoteNtial PARtNeRS

It’s tempTiNg tO jusT HAng ouT in yOUr Booth. AftEr all, iT’S sAfE and comFoRtable. buT trAde Shows ARe twO way stReets. PotEntiaL Customers are thERe to learn and dIScOVEr NEw prOduCts, services, And sUPpliErs. YOU’rE thERe to wOrk wiTh THoSE customers... but you’re aLsO there To leaRn and discover As well. EverY SHOw is an opPortUNiTY to improve your “Game.” WHat are your COmpetitoRs shoWing? What Are they saYINg? Are theRe aNy nEw pRodUCTs Or services whiCH WoulD bEnefit yOur Company? are TheRe tRenDs You’ve overLooked anD nEeD tO sTudY and iMPlement?

NO oNe iS aSkiNg you TO spy, buT frieNdly CoNvERsaTion goeS A lONG way WiTh FrieNds AnD foes AlikE. it’s All in yoUr attitudE anD Your ApPrOach. Don’T be afraid to saY “HEllo!” and ask HoW thE show iS GOing.

AtteNding trade shows is a great WAy to netWorK, gain More VisibilitY anD meet pOteNTial cuStomerS. WhetHeR yoU’RE a seaSONeD trAdE show vet or STArtIng trAdE shoW marketIng for the first time, YOu’rE likely contemPlaTing HOW tO tuRN mORe oF yOUr vISItors into paying Customers. THe FOlLowing tips WIll HeLp you leArn how tO effeCTively sHow off youR business AnD attRACt vIsitors who Are more lIkely to coNVert tO LoNg-lasTinG clienTs.

shoW placEment

RESeaRch haS shown ThAt peopLe are MoRe likely To remember the first and laSt wordS when TryIng to recaLl a GRouP of names oR iteMs they’ve beEn gIveN


This suggestion is morefor compan ies o n a  bu dg et a nd n eeding to make choi ces between shows. Som etime sy ou j u st  have  to thr o wy o urha tint ot he  ring  an d so to  a show to  se eif it worksf or  your comp any . You can, h owe ver, d osom e  home wor k bef ore ma k ing th e decisio n. Call u p  indust r y  c onta cts you have andp ic k  their brains.  Ask q ue s ti o n s l ike  “What’s y ou r opi n ion abo u tt h i s s h ow”, “If youwere in mys hoe s andha d t o  pick,  woul dy oudo this sho w”.Ask yoursuppli e rs or s t rategic  partn ers  wh at’s th ei r t ak e  on th e t r ade  show an dha s itbeen b e n efic ial ? If  poss ible, ask for  sp ecif i cssuchas le ad n um bers,  sales  from  t he show, and pr omot ional ide as.  W hat  w orksa nd wha t d oes n’t wor k.

Int heen d , yo u have to decide b as e d  o n your o wn exp e ri en c e. Somet im esthes h ow wo uldh av e been b etteri fon ly youha d done  t his  or  that .  Tha t’s fi ne. You’ ll ma k e the adjustme n t next year.6. W al k  the  Sh ow and Talk  toC ompe tito r s,  Su p plier s, an dP ot e ntial Partners

It’ stempti ng to  just hang ou t in yourb o o th. Afte r al l ,i t’s safe and c omfor table. But trade sh ows a re two w ay street s .  Potenti alcus tom ers a re  there to lea r n  and  d iscover  ne w produ cts , s erv ice s,  and supp liers. Y ou ’r eth ere  to w o rk withth ose  c ust omers . .. but  you’ re a ls ot her e to le a rn a nd d is co veraswe ll. E very sho w is an  opportun ity to i mp ro ve your  “game.” What  a re your co mp eti tors s h o wing? Wh at are they saying? Are there a nynew p rodu cts or se rvi ces wh ich wouldbenefi t you rcom p a ny? A r e  t her etrends you ’ v e o verlo ok ed a nd need  to study and impl e men t?

No one is  as king y ou  to sp y , b ut fri e n dly conversatio n goes a l on g  w ay with fr i end sand foe s alike . It’ s  all in  your att itude and  y oura p pro ach. Don’t  be afra id to say “Hell o !”  andask  how t he  sh ow is  going . 

A ttend ing tr ad e show s isagreat wa y to network, gain more  visib ility  an d meet po ten t ial  customer s. W hether you ’re  aseaso ned trade  sho w  v eto r sta rtin g  trade sh o wmar k e ti ng for thef i r sttime,  yo u ’re li kely  contemplating ho w  to turn moreof y o u r v isi t orsin to paying cust ome rs . The foll ow ing tips wi ll helpyo u  lear n howto eff ectivel y sh o w offyour  bu siness an d a tt r act vis it or s  who a re m or e like ly toc onve r t  to long-lasting  clie n t s.

S h owplace me nt

Res e arch  has shown  that peopl e aremore  like ly to r em emberthe  f irst and l a st wordswhentryingto  rec all  a gro up o f names  orit ems  they’veb e en gi ve n 


This suggestion_is more_for companies on a_budget and_needing_to make_choices_between shows. Sometimes_you just have_to throw your hat_into the ring_and_so to a show to see if it works for your company. You can,_however,_do some_homework_before_making the decision. Call up_industry contacts you have and_pick their_brains. Ask questions like “What’s your opinion about_this_show”, “If you_were in my shoes and had to pick, would_you do this show”. Ask your_suppliers or strategic_partners_what’s_their take on the_trade show and has it been_beneficial? If possible, ask for specifics_such as lead numbers, sales from the_show, and promotional ideas. What works_and what doesn’t work.

In the_end, you_have to decide based on_your own experience._Sometimes the_show would have_been better if only you had_done this or_that. That’s fine. You’ll make the_adjustment_next year.

6. Walk_the_Show_and Talk_to Competitors, Suppliers,_and_Potential Partners

It’s_tempting_to just hang out in your_booth._After all, it’s safe and comfortable. But_trade shows are two_way_streets. Potential customers are_there to learn and discover_new products, services, and suppliers. You’re_there to_work with_those customers... but you’re also there to learn and discover as_well. Every show is an opportunity_to improve your “game.”_What are_your_competitors showing? What_are_they saying?_Are there any new products or services_which would_benefit your company? Are there trends_you’ve overlooked and need_to_study and implement?

No one is asking_you to spy, but friendly conversation_goes a long way with_friends_and_foes alike. It’s all in_your attitude and your approach. Don’t_be afraid to_say “Hello!” and ask how the show_is_going.

Attending trade shows is a great_way_to network, gain more visibility and_meet_potential_customers. Whether you’re a seasoned_trade show vet or starting trade_show marketing for the first time, you’re likely contemplating_how to turn_more of your visitors into_paying_customers._The following tips will help you learn how to effectively_show off_your business and_attract visitors who are more likely to convert to long-lasting_clients.

Show placement

Research has shown that people are_more likely to remember the first and last words when trying_to recall a group of names or items_they’ve been given