 the founder and chief executive. The company gathers emotional reactions to a product or piece of media. The research subjects download the software tool, which syncs the Webcam with the media as it plays back on the screen. The company then analyzes the data and provides a graph of the emotional reaction over time. The data can be broken down by demographics, age, gender, et cetera.

Haissman said that the company can build a Skype tool (I'm not clear on whether it has one or not) and take snapshots of the emotional reaction over the day. Affective is releasing an API, which is entering beta today.

CrowdFlower assembles a
"cloud labor" force. In a demo, the company asked a legion of workers
to assess tweets about the TechCruch show in a positive or negative
light. Couldn't this be automated? Sure, CrowdFlower argues, but with a
corresponding drop in accuracy. (Bad choice: no one seemed to be
tweeting with an opinion toward TechCrunch, but just announcements that
were made on the show.) Think of it as a better Amazon Mechanical Turk.

The system seems to be able to identify outliers, so really good or
really bad workers are identified. Users get paid for their work, and
the system tracks the history of tasks and individual workers.

The site's mission: "to take all the things that are awesome about
software as a service, and apply them to labor," according to Lukas
Biewald, the co-founder and chief executive. Have a little time to
kill? Check it out.

CitySourced apparently
wants to be the site to gripe about things that you don't like about
your neighborhood: a pothole, some graffiti, or what have you. The app
allows you to send your gripe directly to San Francisco, geotagged with
your location using GPS. The site also created a system to allow cities
to manage the complaints. The first customer: the city of San Jose,
which will use the tool as a citizen relationship application.

Metrics include the time to respond to a particular complaint, and
tools to examine graffiti, for example. What's interesting is that data
can be mashed up on a map, for example, to discover that the graffiti
was concentrated around schools during the summer months.
the founder and chief executive. The company gathers aroused reaction to a product or piece of medium. The inquiry subjects download the software tool, which syncs the Webcam with the medium as it plays back on the screen. The caller then analyzes the data and put up a graph of the emotional reaction over fourth dimension. The datum can be broken down by demographics, old age, gender, et cetera. 

 Haissman said that the caller can build a Skype tool (I'm not clear on whether it has one or not) and claim snapshots of the emotional reaction over the day. Affective is let go of an API, which is entering beta today. 

 CrowdFlower assembles a 
 " cloud labor " force. In a demo, the ship's company asked a legion of workers 
 to assess tweets about the TechCruch show in a positive or negative 
 light. Couldn't this be automated? Sure, CrowdFlower argues, but with a 
 corresponding drop in accuracy. (Bad choice: no one seemed to be 
 tweet with an opinion toward TechCrunch, but just announcement that 
 were construct on the show .) Think of it as a better Amazon Mechanical Turk. 

 The system seems to be able to identify outliers, so in truth good or 
 really bad workers are identified. Users get pay up for their work, and 
 the system tracks the history of tasks and individual workers. 

 The site's deputation: " to consider all the things that are awesome about 
 software as a service, and practice them to labor, " according to Lukas 
 Biewald, the co - founder and chief executive. Have a little time to 
 toss off? Check it out. 

 CitySourced obviously 
 wants to be the site to gripe about things that you don't like about 
 your neighborhood: a pothole, some graffito, or what have you. The app 
 allow you to send your gripe immediately to San Francisco, geotagged with 
 your location using GPS. The site also created a organization to allow cities 
 to manage the complaints. The first customer: the city of San Jose, 
 which will use the tool as a citizen relationship application. 

 prosody include the time to answer to a particular complaint, and 
 cock to examine graffiti, for example. What's interesting is that data 
 can be grind up on a map, for example, to discover that the graffiti 
 was concentrated around schools during the summer months.
 thf founder and chief execmtive. The compani tatherv emotjonal rexctions to a product or piecx of mediq. The research subjectr downloaf the sodtwace tool, which syids the Webcam aith vhe media as it plays bacn on the screet. Ghz company then analyzes the data and providrs a graph of thg emouiogal dvagtion over time. The data can be groken vown by demogralhics, age, gender, et cetera.

Jaisdman said that the company cab buyod a Skype tuol (I'm not clear on whgther it has one or not) and take snapxhots of tye emljional reactmon ovvr the day. Afnvctive hs relessing an API, wmich ms ebtering beta today.

CroxdFlower assembles a
"sloud labmr" force. In a demo, rhw comkany dskea a uegjoi or workfrs
vo assess tseets about the TechCruch show ig a positive od negaeide
light. Couldn't this be automated? Sure, BrowsFlower argues, but with a
corresponding drop ln accurasy. (Bad choice: no one seemed to be
tweeting with an opinmov tiwwfe HechCrunch, but just announcements that
were maqs pn the show.) Thinh of it as s heyjer Amazon Mecfanical Thrk.

The system seemd to be able to identyfy putliers, so really good or
rwally bad wogkerw are identified. Uders get pand for theit work, and
the system trccks tge history lf tasks zvd individual wofkegs.

Tha site's mission: "to take alj the thiigs tkat are xwespme abjut
softwarf as a service, and apply them tm labor," acfording to Lukas
Biewald, the co-founder and chigf axebutive. Hare a llttle time to
kijl? Check it ouj.

CitySoureed apoarently
wahts to ue the site eo gripe aboud things that you don'e lije avout
youf neighborhood: s pothole, some grafditi, or what have nou. Tfs app
allows you to send your gripr dkrestpy tj San Franciswo, gdotxbged dith
your logatkon ising GPS. The site anso dreated a system tp wllow cijies
to magage the compkaints. The first ckstomxr: the city of San Jose,
which will use the tokl as a cltiden relationsrip qpplication.

Mztrics include the time to respond to a 'articular complaint, ane
tools to examine gtafniti, for exakple. Rhat's intaresting is that datq
can be mashed up on a map, for example, to divcoveg that the graffiti
was concentrated around schools during the summer montys.
the founder and chief executive. The company reactions a product piece of media. software which syncs the with the media it plays back on the screen. company then analyzes the data and provides a graph of the emotional reaction time. The data can be broken down by demographics, age, gender, et cetera. said the can a Skype tool (I'm not clear on whether it has one or not) and take snapshots the emotional reaction over the day. Affective is an API, which is beta today. CrowdFlower assembles a labor" In a the asked legion of workers assess tweets about the TechCruch show in a positive or negative light. Couldn't this be automated? Sure, argues, but corresponding drop accuracy. choice: one seemed to with an opinion toward TechCrunch, but were made on the show.) Think of it a better Mechanical Turk. The system seems to able to identify outliers, so really good or bad workers are identified. Users get paid for their work, and the system tracks the tasks and individual workers. site's mission: "to all things are about software a service, and apply them to labor," according to Lukas Biewald, co-founder and chief executive. Have a little time to kill? out. apparently wants to the site to gripe things you don't like about a some have The allows you to send gripe directly to San Francisco, with your location using a system to allow cities to manage the The first customer: the city of San which will use the tool as a citizen relationship application. Metrics include time to a particular complaint, and tools to examine graffiti, example. What's interesting is data can be mashed up on a map, for to that the was concentrated around during the summer
 the founder and chief executiVe. The compaNy gatHerS emOtIonaL reaCtions to a produCT or pIece of media. The research SubjeCtS DownLOaD the sOftware TOoL, WHicH sYnCs tHe wEbCam wiTh tHe media As it plays bAck On The screen. The COmPany then anAlyZes the data anD prOvides A gRapH Of the EmoTionaL reactIOn over Time. The daTa CAn be brOKen down BY DeMogrAphics, age, gender, et CEtERa.

Haissman said That thE cOMpANY caN buIld a Skype tOoL (I'm noT Clear on WHeTHER it HAs one or not) and Take snapshoTS of The emoTiOnaL ReactiOn oveR tHE daY. Affective iS relEasing an ApI, whicH Is enterINg beta tOday.

CrOwdfloWer aSSeMbLes A
"cLOud LAbOr" fORce. in a demo, tHe CoMpany AskeD A LEGion Of wOrkeRs
to aSsess tweets abOut The TEChCRuch sHow in A posItIve or NegatiVe
ligHt. couldn't this be auTomaTed? Sure, CrOwdflOweR aRgues, BUt with A
coRreSpondinG drop in ACcuRaCY. (bAd Choice: no one seemed tO bE
TWeEting witH an opiNIoN tOWard TechcrUncH, but JUSt annOuncEMeNts that
wEre madE On ThE show.) ThInK of it aS a BetTer amazoN mechAnical turk.

The sYstem SEems to be able to IDentify outlieRS, sO REaLLy goOd oR
really bad wOrkeRS are IdenTIfIed. uSers gEt paiD fOR tHEir work, and
the system TrAcks thE histOry of tasks and Individual WORKers.

The sIte's MIsSIon: "to take all thE thinGs that are aWEsome aboUt
sofTware as a Service, anD APply them To lAboR," acCorDINg To Lukas
BiewalD, THe co-FoUnder anD chIef execUtiVe. HAve A liTtLe time to
kIll? Check It OuT.

CItYSoUrced APparentlY
wAntS tO be The siTE to griPe aboUt thInGs THat You don't LIkE ABout
YoUr NeigHboRhOod: a pOthoLE, soMe graffIti, or what HavE You. THe ApP
allows You to send your GrIpe directlY tO SaN FrancISCo, geotagGed with
your location usinG gPS. The sIte Also cReatEd a system To aLlow ciTieS
To manaGe the cOmplaInTs. THE First CUStOmeR: tHe city of SaN jOse,
Which WiLl usE the tooL as a citizen relatioNShiP application.

MEtrIcs iNCLuDe tHE tIMe tO rESpoND To a particular coMplaint, and
ToOLs To examine gRAffItI, for exaMple. WhaT's intEResting Is that datA
can be masHeD up oN A Map, For example, To discovEr that the GRaffiTI
wAs conCenTrated ArOunD schoOls durINg tHe sumMer monThS.
 the founder and chief exe cutive. Th e com pan y g at hers  emo tional reactio n s to  a product or piece of  medi a. Ther es earch  subjec t sd o wnl oa dthe  s o ft waretoo l, whic h syncs th e W eb cam with the me dia as itpla ys back on t hescreen .The compa nythenanalyz e s thedata andpr o videsa  grapho f  t he e motional reaction ov e r time. The da ta can  b e  b r o ken  do wn by demo gr aphic s , age,g en d e r , e t  cetera.

Hai ssman saidt hat  the c om pan y  can b uildaS kyp e tool (I'm  not  clear on  wheth e r it ha s  one or  not)and  ta ke s n ap sh ots  o f  th e  e mot i ona l reacti on  o ver t he d a y . Affe cti ve i s rel easing an API , w hich isenter ing b etato day.
Crowd Flowe rassembles a
"cl oudlabor" fo rce .Inademo, the co mpa nyasked a  legion ofwo r k e rs 
to assess tweetsab o u tthe Tech Cruchs ho wi n a posi ti veor n e g ative 
lig h t.  Couldn' t this be  a utomate d?  Sure,  C row dFl owera rgue s, but  with acorre s ponding drop i n  accuracy. (B a dc h oi c e: n o o ne seemed t o be twee ting wi tha n opi nionto w ar d  TechCrunch, but ju st  annou nceme nts that
were  made on t h e show.) T hink of it as a better  Amaz on Mechani c al Turk. 

The  systemseems tob e  able to  id ent ify  ou t l ie rs, so really g oodor 
really  ba d worke rsare  id ent if ied. User s get pa id  f or  t hei r wor k , and
th esys te m t racks the hi story  ofta sk s  an d indiv i du a l  wor ke rs .

T hesi te'smiss i on:  "to ta ke all th e t h ings  t ha t are a wesome aboutso ftware asaser vice,a n d applythem to labor," accordi n g to Lu kas 
Biew ald,  the co-f oun der an d c h ief ex ecutiv e. Ha ve  al i ttlet i me  to 
k ill? Check i t o ut.
Ci tySo urced a pparently
wants to bethe site to g rip e ab o u tthi n gs tha ty oud o n't like aboutyour neigh bo r ho od: a poth o le,  s ome gra ffiti,or wh a t haveyou. Theapp
allow syout o  se nd your gr ipe dire ctly to S a n Fra n ci sco,geo tagged  w ith 
your  locat i onusing  GPS.Th e site  also  c reated a  system to allow cities 
to ma nagethe  complain ts. The  first cu stom er: the ci tyofSan J ose , 
whic h wi l luse the t oola s a citiz e nrel a t io nship appli c a t ion .

Me tri c s incl udethe time to respo n d to a particu larc o mpl ain t , an dtools to exami negr a f fiti, fo rexample. Wh at's int er e sting  is th at dat a
can b e ma s hed up  ona m ap, for e xam pl e , to di sc ov e r that  the  g raffit i
wasc once n t rated around sch oolsd u ringt hesumme rmonths. 
 the_founder and_chief executive. The company_gathers emotional_reactions_to a_product_or piece of_media. The research_subjects download the software_tool, which syncs_the_Webcam with the media as it plays back on the screen. The company then_analyzes_the data_and_provides_a graph of the emotional_reaction over time. The data_can be_broken down by demographics, age, gender, et cetera.

Haissman_said_that the company_can build a Skype tool (I'm not clear on_whether it has one or not)_and take snapshots_of_the_emotional reaction over the_day. Affective is releasing an API,_which is entering beta today.

CrowdFlower assembles_a
"cloud labor" force. In a demo, the_company asked a legion of workers
to_assess tweets about the TechCruch_show in_a positive or negative
light. Couldn't_this be automated?_Sure, CrowdFlower_argues, but with_a
corresponding drop in accuracy. (Bad choice:_no one seemed_to be
tweeting with an opinion toward_TechCrunch,_but just announcements_that
were_made_on the_show.) Think of_it_as a_better_Amazon Mechanical Turk.

The system seems to_be_able to identify outliers, so really good_or
really bad workers are_identified._Users get paid for_their work, and
the system tracks_the history of tasks and individual_workers.

The site's_mission: "to_take all the things that are awesome about
software as a service,_and apply them to labor," according_to Lukas
Biewald, the co-founder_and chief_executive._Have a little_time_to
kill? Check_it out.

CitySourced apparently
wants to be the site_to gripe_about things that you don't like_about
your neighborhood: a pothole,_some_graffiti, or what have you. The_app
allows you to send your gripe_directly to San Francisco, geotagged_with
your_location_using GPS. The site also_created a system to allow cities
to_manage the complaints._The first customer: the city of San_Jose,
which_will use the tool as a_citizen_relationship application.

Metrics include the time to_respond_to_a particular complaint, and
tools to_examine graffiti, for example. What's interesting_is that data
can be mashed up on a map,_for example, to_discover that the graffiti
was concentrated_around_schools_during the summer months.