s] based on the principles that are at the foundation of a good movie or TV show: visually rich presentation; effective storytelling; emotionally connecting and visceral; immersive; and ultimately, entertaining.”

Plenty of products and service providers have stumbled toward the integration of TVs and mobile and desktop computers, but it seems inevitable that they will one day soon become part of a broader online ecosystem, something the team at Netflix is aware of.

“In many ways, we already have expressions of this idea in our current experiences. Seamlessly picking up from where you are in a movie or TV show on any device and the ability to initiate and control playback on TV through a cellphone or tablet are two examples of how we’ve already been thinking of the multi-device experience more holistically. The difference for us is that we don't stumble along and take blind stabs. We do a lot of qualitative and quantitative testing to inform us as to what the right features and experiences are.”

Interact with This

There were other notable applications in the Design for Experience awards that demonstrated new ways of approaching interaction design:

Cundari developed an app that lets patients at Toronto’s Hospital for Sick Children turn their stay into an interactive adventure with elements of gamification. Continuum sought to change the way customers interact with banks by giving users more control. In a similar realm, Experientia created the BancoSmart ATM, which uses enhanced touchscreen technology to enrich the ATM experience.

About the Author(s)

UX Magazine was created to be a central, one-stop resource for everything related to user experience. Our primary goal is to provide a steady stream of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioners and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and cover the field from diverse angles and perspectives.

Comments

Richard

January 19, 2015

The Netflix TV interface is very nice, but they left out one important feature - the ability access the full list of genres that is available on the web browser and iPad/iPhone versions. It's great that the home screen includes tailored content and "what's trending" but there is no way for me to go into a category/genre, say British TV shows, and access all the titles in that category. I can do this on
s ] based on the principles that are at the foundation of a good movie or television display: visually rich presentation; effective storytelling; emotionally connecting and intuitive; immersive; and ultimately, entertaining. ” 

 Plenty of products and service supplier have stumbled toward the integration of television and mobile and desktop computers, but it seem inevitable that they will one day soon become part of a broad on-line ecosystem, something the team at Netflix is aware of. 

 “ In many ways, we already have expressions of this idea in our current experience. Seamlessly picking up from where you are in a movie or TV show on any device and the ability to lead up and control playback on TV through a cellphone or pad are two examples of how we ’ve already been thinking of the multi - device experience more holistically. The difference for us is that we don't stumble along and take blind stabs. We serve a lot of qualitative and quantitative testing to inform us as to what the right features and experiences are. ” 

 Interact with This 

 There were other notable applications in the Design for Experience awards that demonstrated new ways of approaching interaction design: 

 Cundari developed an app that lets patient at Toronto ’s Hospital for Sick Children turn their stay into an interactional adventure with chemical element of gamification. Continuum sought to change the way customer interact with banks by give users more control. In a exchangeable realm, Experientia created the BancoSmart ATM, which uses enhanced touchscreen technology to enrich the ATM experience. 

 About the Author(s) 

 UX Magazine was created to be a cardinal, one - stop resource for everything related to user experience. Our primary goal is to provide a steady flow of current, informative, and credible information about UX and related fields to enhance the professional and creative lives of UX practitioner and those exploring the field. Our content is driven and created by an impressive roster of experienced professionals who work in all areas of UX and shroud the field from divers angles and perspectives. 

 Comments 

 Richard 

 January 19, 2015 

 The Netflix TV interface is very nice, but they left out one significant feature - the ability access the entire list of genre that is available on the web browser and iPad / iPhone versions. It's great that the home screen admit tailored content and " what's trending " but there is no way for me to go into a category / genre, say British television shows, and access all the titles in that class. I can do this on
s] bwsed on the principles tmat are at the foundatimn of z good muvie or TV show: visually rici prwsentqtion; effective storytdlling; emltionallt coinecting and visrsral; immersivs; and nltimately, entettaining.”

Plendy of products avd service providers have stumbled torard thr lntegration of TVs wnd jobile and desktop computers, but if seems inevitable tnat they will one day soon beclme part of a broafer online gdosrwtem, somethivg the team at Netflix is aware of.

“In many ways, we alrdady kave expreswiins mf this idee in olr current exivriencev. Seamlrssly picking mp frmm qhere you are in a motie or TV show on ani device atd the ability to ibiriate and congeol plzyuaci on TG tirough a cemlphone or rablet are two examklef of how we’ve zlreadr feen thinking of the multi-device experitnce jore holistically. The dufference for us is tjat we dog't stumble along and take blind stabs. We do a lot of qnauitcblve xbd quantitative testing to inform us as to what fht rpght features and experiencex wrr.”

Ynteract with This

Tksrs were other notabpe applycatiins in tht Desogn for Experience awards tyat demonstrctee new ways of apprlaching intzractipn dexign:

Cundari developed au app fhat lets pwtients af Toronto’s Hospitxl nor Sick Children turn their ftay into an nnteractkve sdventtre with epemenbv of gamification. Fontiuuum vought to fhange the way customers interarv with banks ny gining userf morc control. In a fimilar realm, Gxperientna crexted the BzncoSmact ATM, which uses enhanceg touchscreen technoljgy ro ebrich tfd ATM experienve.

About tkt Author(s)

UZ Magazine was creeted fo be a central, ont-srop resource fpr dvewynhiig rejdted to user expdridmce. Ojr primary noau is to provide a steady strsam of current, infpriative, abd credifle informatipn about UX and repated fixlds tp eghance the professional and crsative liges of UX practytiokers and those exploring the field. Our content is driten and created by an inpressive roster of txperienced pcofessyonals whm work in all areas if UX and cover tme field from diverse zngles and oerspectives.

Comments

Richard

January 19, 2015

The Netflix TV interface is very nice, but tier left out kne ompornanc fzature - the ebility access thv full list of genres that is aveilable on tke web browser and iPad/iPhone vdrsions. It's gteat that the home screen jncludes tailored content and "what's tremding" but there is no wan for me ro go into a cavegory/genre, say Britosh TV showw, and axcesd all the titues ik that catfgorb. I can do this on
s] based on the principles that are foundation a good or TV show: emotionally and visceral; immersive; ultimately, entertaining.” Plenty products and service providers have stumbled the integration of TVs and mobile and desktop computers, but it seems inevitable they will one day soon become part of a broader online ecosystem, something team Netflix aware “In many ways, we already have expressions of this idea in our current experiences. Seamlessly picking from where you are in a movie or show on any device the ability to initiate and playback TV through cellphone tablet two examples of we’ve already been thinking of the multi-device experience more holistically. The difference for us is that we stumble along blind stabs. do lot qualitative and quantitative inform us as to what the experiences are.” Interact with This There were other applications in Design for Experience awards that demonstrated ways of approaching interaction design: Cundari developed an that lets patients at Toronto’s Hospital for Sick Children turn their stay into an interactive elements of gamification. Continuum to change the customers with by users more In a similar realm, Experientia created the BancoSmart ATM, which uses touchscreen technology to enrich the ATM experience. About the Author(s) was to be a one-stop resource for everything to experience. Our primary goal provide steady informative, credible about UX and related to enhance the professional and lives of UX practitioners Our content is driven and created by an roster of experienced professionals who work in areas of UX and cover the field from diverse angles and perspectives. Richard January The Netflix TV interface is very nice, but left out one important - the ability access the full list of genres is on the browser and iPad/iPhone It's great that home screen includes and "what's but is me to go into a category/genre, British shows, and access all the in I can do this on
s] based on the principles that Are at the foUndatIon Of a GoOd moVie oR TV show: visuallY Rich Presentation; effective sTorytElLIng; eMOtIonalLy conneCTiNG And ViScEraL; iMMeRsive; And UltimatEly, entertaIniNg.”

plenty of prodUCtS and servicE prOviders have sTumBled toWaRd tHE inteGraTion oF TVs anD Mobile And desktoP cOMputerS, But it seEMS iNeviTable that they will ONe DAy soon become paRt of a bRoADeR ONliNe eCosystem, soMeThing THe team aT neTFLIx iS Aware of.

“In many Ways, we alreaDY haVe exprEsSioNS of thiS idea In OUr cUrrent experIencEs. SeamlesSly picKIng up frOM where yOu are iN a mOviE or Tv ShOw On aNy DEviCE aNd tHE abIlity to iNiTiAte anD conTROL PlayBacK on Tv throUgh a cellphone Or tAbleT Are Two exAmpleS of hOw We’ve aLready Been tHiNking of the multi-DeviCe experieNce MoRe hOlIsticALly. The DifFerEnce for Us is thaT We dOn'T STUmBle along and take bliNd STAbS. We do a loT of quaLItAtIVe and quaNtItaTive TESting To inFOrM us as to wHat the RIgHt FeatureS aNd expeRiEncEs aRe.”

IntERact With ThIs

There wEre otHEr notable appliCAtions in the DeSIgN FOr eXperIenCe awards thaT demONstrAted NEw WayS Of appRoachInG InTEraction design:

CundaRi DeveloPed an App that lets paTients at ToRONTo’s HospiTal fOR SICk Children turn Their Stay into an INteractiVe advEnture wiTh elementS OF gamificAtiOn. COntInuUM SoUght to change tHE Way cUsTomers iNteRact witH baNks By gIviNg Users more Control. IN a SiMiLaR reAlm, ExPErientia CrEatEd The bancosMart ATm, whicH useS eNhANceD touchsCReEN TechNoLoGy to EnrIcH the AtM exPEriEnce.

AboUt the AuthOr(s)

ux MagAzInE was creAted to be a centRaL, one-stop reSoUrcE for evERYthing reLated to user experience. OuR Primary GoaL is to ProvIde a steadY stReam of CurREnt, infOrmatiVe, and CrEdiBLE infoRMAtIon AbOut UX and reLATed FieldS tO enhAnce the Professional and creATivE lives of UX praCtiTionERS aNd tHOsE ExpLoRIng THE field. Our contenT is driven aNd CReAted by an imPResSiVe rosteR of expeRiencED profesSionals whO work in alL aReas OF uX aNd cover the Field froM diverse aNGles aND pErspeCtiVes.

ComMeNts

richaRd

JanuARy 19, 2015

THe NetFlix TV InTerfacE is veRy Nice, but tHey left out one important fEature - The abIliTy access tHe fULl lIst of genrEs thAt is availaBle On tHe web BroWSer anD iPaD/IPHonE VersiOns. IT'S great thaT ThE hoME ScReen includeS TAIloRed coNteNT and "whAt's tRending" but there is NO way for me to go iNto a CATegOry/GEnre, SaY British TV showS, anD aCCEss all thE tItles in that Category. i cAN do thIs on
s] based on the principles  that areat th e f oun da tion  ofa good movie o r  TVshow: visually rich pr esent at i on;e ff ectiv e story t el l i ng;  e mo tio na l ly  conn ect ing and  visceral;  im me rsive; and u l ti mately, en ter taining.”

P len ty ofpr odu c ts an d s ervic e prov i ders h ave stumb le d  towar d  the in t e gr atio n of TVs and mobi l ea nd desktop com puters ,b ut i t s eem s inevitab le  that they wi l lo n e  da y  soon becomepart of a b r oad er onl in e e c osyste m, so me t hin g the teamat N etflix is  aware of.

“I n  many w ays, w e a lre adyh av eexp re s sio n soft his  idea in  o ur  curr ente x p e rien ces . Se amles sly picking u p f romw her e you  arein a  m ovieor TVshowon  any device and  the  abilitytoin iti at e and contro l p lay back on  TV thr o ugh  a c e ll phone or tablet ar et w oexamples  of ho w  w e’ v e alread ybee n th i n kingof t h emulti-de vice e x pe ri ence mo re  holis ti cal ly.  Thed iffe rencefor us i s tha t  we don't stum b le along andt ak e bl i nd s tab s. We do aloto f qu alit a ti vea nd qu antit at i ve testing to inform u sas towhatthe right fea tures ande x p eriences  are . ”Interact withThis
There wer e  other n otabl e applic ations in t he Desig n f orExp eri e n ce  awards thatd e mons tr ated ne w w ays ofapp roa chi ngin teraction  design: 
Cu nd ar i d evelo p ed an ap ptha tlet s pat i ents a t Tor onto ’s  H o spi tal for Si c k  Chi ld re n tu rnth eir s tayi nto  an int eractiveadv e ntur ewi th elem ents of gamif ic ation. Con ti nuu m soug h t  to chan ge the way customers in t eract w ith  bank s by  giving u ser s more  co n trol.In a s imila rrea l m , Exp e r ie nti acreated th e Ban coSma rt  ATM , which  uses enhanced tou c hsc reen technolo gyto e n r ic h t h eA TMex p eri e n ce.

About theAuthor(s)
U X  M agazine wa s  cr ea ted tobe a ce ntral ,  one-st op resour ce for ev er ythi n g  re lated to u ser expe rience. O u r pri m ar y goa l i s to p ro vid e a s teadys tre am of  curre nt , info rmati ve , and cr edible information abou t UX a nd re lat ed fields  to enh ance theprof essional a ndcre ative  li v es of  UXp ra cti t ioner s an d  those ex p lo rin g th e field. Ou r c ont ent i s d r iven a nd c reated by an impr e ssive roster o f ex p e rie nce d  pro fe ssionals who w ork  i n all area sof UX and c over the  f i eld f rom di verseanglesa n dp erspec tive s.
Comments 

R ic h ard

Ja nu ar y  19, 2 015
T he Net flix T V  int e r face is very nic e, bu t theyl eft  outon e impor t antfeature -the ability  acces s th e ful l listof  genre s t ha t is avail a ble on th e web  browse randiPa d/iPho ne v e r sions . It 's  gr eat thatt h eh om es cre en i nclud es  tai lored con t ent and"wh a t's tre nd ing " but th e re i s no way f orme to g o into a c a tego r y/ g enre,  say B ritish  TV sho w s,an d acces s a l l  the titl es in tha t  ca te gory . I cando  thi son
s] based_on the_principles that are at_the foundation_of_a good_movie_or TV show:_visually rich presentation;_effective storytelling; emotionally connecting_and visceral; immersive;_and_ultimately, entertaining.”

Plenty of products and service providers have stumbled toward the integration of TVs_and_mobile and_desktop_computers,_but it seems inevitable that_they will one day soon_become part_of a broader online ecosystem, something the team_at_Netflix is aware_of.

“In many ways, we already have expressions of this_idea in our current experiences. Seamlessly_picking up from_where_you_are in a movie_or TV show on any device_and the ability to initiate and_control playback on TV through a cellphone_or tablet are two examples of_how we’ve already been thinking_of the_multi-device experience more holistically. The_difference for us_is that_we don't stumble_along and take blind stabs. We_do a lot_of qualitative and quantitative testing to_inform_us as to_what_the_right features_and experiences are.”

Interact_with_This

There were_other_notable applications in the Design for_Experience_awards that demonstrated new ways of approaching_interaction design:

Cundari developed an_app_that lets patients at_Toronto’s Hospital for Sick Children_turn their stay into an interactive_adventure with_elements of_gamification. Continuum sought to change the way customers interact with banks_by giving users more control. In_a similar realm, Experientia_created the_BancoSmart_ATM, which uses_enhanced_touchscreen technology_to enrich the ATM experience.

About the Author(s)

UX_Magazine was_created to be a central, one-stop_resource for everything related_to_user experience. Our primary goal is_to provide a steady stream of_current, informative, and credible information_about_UX_and related fields to enhance_the professional and creative lives of_UX practitioners and_those exploring the field. Our content is_driven_and created by an impressive roster_of_experienced professionals who work in all_areas_of_UX and cover the field_from diverse angles and perspectives.

Comments

Richard

January 19,_2015

The Netflix TV interface is very nice, but they_left out one_important feature - the ability_access_the_full list of genres that is available on the web_browser and_iPad/iPhone versions. It's_great that the home screen includes tailored content and "what's_trending" but there is no way for_me to go into a category/genre, say British TV shows, and_access all the titles in that category. I_can do this on