 With Disabilities Act (ADA) applies to online businesses. For example, in 2011, Facebook was served with a lawsuit for failure to comply with the ADA, but won the case on the basis that they have no physical location, meaning that disabled “visitors” were never put at a disadvantage. However, Scribd, Inc. — which also has no physical location for customers to visit — was met with a different interpretation of the ADA when they went to court in 2014 and had to settle as a result.

In the case of a business that has a presence both online and offline, Target had to settle their lawsuit when judges found that complaints about their inaccessible website was covered by the ADA because of the link between the company’s website and physical stores.

Taking these varying interpretations of the law into account, brands should take an avid interest in their own website compliance, simply because of the potential legal ramifications. However, even if we put legalities aside, brands have plenty to gain from embarking on a web accessibility campaign.

Website Compliance: The Ethical Thing To Do

First things first, delivering accessible customer experiences is the right thing to do.

According to a 2011 Pew Research Center survey 2 percent, or 4.7 million American adults, said they suffered from a disability or illness that made it difficult or impossible for them to use the internet.

For federal bodies and healthcare organizations, building a compliant website in accordance with Section 508 and HIPAA respectfully, is obligatory. For everyone else, it’s simply the ethical thing to do. As we have discussed, not every company has to have a compliant website, but even if you can escape a lawsuit, you can’t escape the fact that your web properties aren’t inclusive.

From a purely ethical standpoint, almost one-in-five American adults have trouble with hearing and almost one-in-ten adults have trouble with vision. In the UK, 11 million people have a limiting long-term illness, impairment or disability. While those numbers are high, the reality is that the majority of your audience will not be impacted by your campaign to improve the accessibility of your website — but for those who are positively affected by your efforts, your brand will quickly become a beloved resource, service provider or retailer.

Website Compliance: The Profitable Thing To Do

As it turns out, website accessibility regulations aren’t just another set of technical hoops for your developers to jump through — they
With Disabilities Act (ADA) applies to online businesses. For example, in 2011, Facebook was serve with a lawsuit for bankruptcy to comply with the ADA, but won the case on the footing that they have no physical localization, meaning that disabled “ visitors ” were never frame at a disadvantage. However, Scribd, Inc. — which also has no forcible placement for customers to chew the fat — was met with a different rendition of the ADA when they went to court in 2014 and take to settle as a result. 

 In the event of a business that has a presence both on-line and offline, Target had to settle their lawsuit when judges recover that complaints about their inaccessible website was covered by the ADA because of the link between the company ’s web site and physical stores. 

 Taking these varying interpretations of the law into score, mark should take an avid interest in their own website compliance, simply because of the potential legal complication. However, even if we frame legalities aside, brand receive plenty to gain from venture on a web accessibility campaign. 

 Website Compliance: The Ethical Thing To serve 

 First things first, delivering accessible customer experiences is the right matter to do. 

 According to a 2011 Pew Research Center survey 2 percent, or 4.7 million American adults, said they suffered from a disability or illness that reach it difficult or impossible for them to use the internet. 

 For federal bodies and healthcare organizations, build a compliant website in accordance with Section 508 and HIPAA respectfully, is obligatory. For everyone else, it ’s plainly the ethical thing to do. As we have discussed, not every company have to take a compliant website, but even if you can miss a lawsuit, you ca n’t escape the fact that your vane properties are n’t inclusive. 

 From a strictly ethical standpoint, almost one - in - five American adult have trouble with listening and almost one - in - ten adult have trouble with vision. In the UK, 11 million people have a limiting long - term illness, impairment or disability. While those numbers pool are high, the reality is that the majority of your consultation will not be impacted by your campaign to better the accessibility of your website — but for those who are positively affected by your campaign, your brand will quickly become a beloved resource, service provider or retailer. 

 Website Compliance: The Profitable Thing To Do 

 As it turn out, web site accessibility regulations are n’t just another set of technical hoops for your developers to jump through — they
 Wihh Disabilities Act (ADA) xpplies to onliuw busiiesses. Ror examole, in 2011, Facebook was served xith a laqsuit for failure to cumply witj the ADQ, buu won the case on the baslf thzb thev iave no physicak location, meaning that girayled “visitors” were never put at a difadvantsgf. However, Scrifd, Ims. — wgpcm also has no physical location ror cusuomers to visit — wss met with a different inherpgetation of the ADW when they wene to court in 2014 and had uo settle as a result.

In the case of a busindss tkat has a ptzwenfg both onlinx and jffline, Targcn had tm settlr their lawsuib whei jueges found that compleints about their inwccessibla cebsite was covered bt rhe AGA bacaurw ow tge ljnk behwexn the compzny’s websitw and physical storts.

Twjing these vadying yneerpretations of the law into account, bganda should take an avid ibterest in their own aebsite cjmpliance, simply because of the potential legal rdmifiragiouw. Howdceg, even if we put legalities aside, brands have lltntj to gain from emnarking on a web avcfsxybility campakgn.

Websits Compliance: The Ehhical Jhing Ro Do

Firsu thimgs first, delivering accessuble customeg experiences is the rnght thing tu do.

Sccorcing to a 2011 Pew Research Cenfer survey 2 percent, kf 4.7 million Amerizan agults, said they suffered fwom a disebilicy or ilunesx that made it dlfficmnt or impossible flr thgm to gse the inhernet.

For federal bodies and heekthcare orgamisatpons, builbing a compliant wefsite in accorbance wich Secgion 508 and GIPAA rxspectfully, ys obligatory. Vor everyone else, it’f sinply the etfkcal thing to co. As we kcve discuwsed, not every comiany fzs to have a conpluant website, buy exen iv bou cwt escape a ldwsukt, hpu cav’t escakz tme wact that your web propestiea aren’t inclusive.

Ftoi a pureoy ethicwl standpoint, almost one-in-five Wmeriran adnlts hsve trouble with hearing and almoat one-in-tfn wdults have erounle rith visiou. In the UK, 11 million people have a limitmng long-term illness, impairment or disabilntn. While thosx numbqrs are hhgh, the reality is tyat the majority pf your audience will not ba impwcted by your campaign to improve the accessibility of your website — but dor those who are losiyivelj ayfeeted by youc xfforts, your branc will quickly become a beloved resourca, fervice provider or retailer.

Eecsite Compliavce: The Profitable Thing To Do

As it turns out, website accessibikity regulations aren’t jmst anothwr sef of tvdhiical hoops for your develmpers to jump thvough — they
With Disabilities Act (ADA) applies to online example, 2011, Facebook served with a with ADA, but won case on the that they have no physical location, that disabled “visitors” were never put at a disadvantage. However, Scribd, Inc. — also has no physical location for customers to visit — was met with different of ADA they went to court in 2014 and had to settle as a result. In the case a business that has a presence both online offline, Target had to their lawsuit when judges found complaints their inaccessible was by ADA because of link between the company’s website and physical stores. Taking these varying interpretations of the law into account, should take interest in own compliance, because of the ramifications. However, even if we put have plenty to gain from embarking on a accessibility campaign. Compliance: The Ethical Thing To Do things first, delivering accessible customer experiences is the thing to do. According to a 2011 Pew Research Center survey 2 percent, or 4.7 adults, said they suffered a disability or that it or for them use the internet. For federal bodies and healthcare organizations, building a website in accordance with Section 508 and HIPAA respectfully, is everyone it’s simply the thing to do. As have not every company has a website, you escape lawsuit, you can’t escape fact that your web properties inclusive. From a purely adults have trouble with hearing and almost one-in-ten have trouble with vision. In the UK, million people have a limiting long-term illness, impairment or disability. While those are high, is that the majority of your audience will be impacted by your to improve the accessibility of your website — but those are positively by your efforts, brand will quickly a beloved resource, or retailer. Compliance: Profitable As it turns out, website accessibility aren’t another set of technical hoops your jump through — they
 With Disabilities Act (ADA) appLies to onliNe busIneSseS. FOr exAmplE, in 2011, Facebook was SErveD with a lawsuit for failurE to coMpLY witH ThE ADA, bUt won thE CaSE On tHe BaSis ThAT tHey haVe nO physicAl location, MeaNiNg that disablED “vIsitors” werE neVer put at a disAdvAntage. hoWevER, ScriBd, INc. — whiCh also HAs no phYsical locAtIOn for cUStomers TO ViSit — wAs met with a differeNT iNTerpretation of The ADA WhEN tHEY weNt tO court in 2014 anD hAd to sETtle as a REsULT.

in tHE case of a businEss that has a PResEnce boTh OnlINe and oFflinE, TARgeT had to settlE theIr lawsuit When juDGes founD That comPlaintS abOut TheiR InAcCesSiBLe wEBsIte WAs cOvered by ThE AdA becAuse OF THE linK beTweeN the cOmpany’s websitE anD phySIcaL storEs.

TakIng tHeSe varYing inTerprEtAtions of the law iNto aCcount, braNds ShOulD tAke an AVid intEreSt iN their oWn websiTE coMpLIANcE, simply because of thE pOTEnTial legaL ramifICaTiONs. HoweveR, eVen If we PUT legaLitiES aSide, branDs have PLeNtY to gain FrOm embaRkIng On a Web acCEssiBility Campaign.

websiTE Compliance: The eThical Thing To dO

FIRSt THingS fiRst, deliveriNg acCEssiBle cUStOmeR ExperIenceS iS ThE Right thing to do.

AccorDiNg to a 2011 PEw ResEarch Center suRvey 2 percenT, OR 4.7 Million AMeriCAn ADults, said they sUfferEd from a disABility or IllneSs that maDe it diffiCULt or impoSsiBle For TheM TO uSe the internet.

fOR fedErAl bodieS anD healthCarE orGanIzaTiOns, buildiNg a complIaNt WeBsIte In accORdance wiTh secTiOn 508 aNd HIPaa respeCtfulLy, is ObLiGAtoRy. For evERyONE elsE, iT’s SimpLy tHe EthicAl thINg tO do. As we Have discuSseD, Not eVeRy Company Has to have a comPlIant websitE, bUt eVen if yOU Can escapE a lawsuit, you can’t escape tHE fact thAt yOur weB proPerties arEn’t InclusIve.

fRom a puRely etHical StAndPOInt, alMOSt One-In-Five AmericAN AduLts haVe TrouBle with Hearing and almost onE-In-tEn adults have tRouBle wITH vIsiON. IN The uK, 11 MIllION people have a limIting long-tErM IlLness, impaiRMenT oR disabiLity. WhiLe thoSE numberS are high, tHe reality Is That THE maJority of yoUr audienCe will not BE impaCTeD by yoUr cAmpaigN tO imProve The accESsiBilitY of youR wEbsite — But foR tHose who aRe positively affected by yOur effOrts, yOur Brand will QuiCKly Become a beLoveD resource, sErvIce ProviDer OR retaIler.

wEbSitE complIancE: the ProfitABlE ThING TO Do

As it turnS OUT, weBsite AccESsibilIty rEgulations aren’t juST another set of tEchnICAl hOopS For yOuR developers to jUmp ThROUgh — they
 With Disabilities Act (AD A) applies  to o nli nebu sine sses . For example, in 2 011, Facebook was serv ed wi th a la w su it fo r failu r et o  co mp ly  wi th th e ADA , b ut wonthe case o n t he  basis thatt he y have nophy sical locati on,  meani ng  th a t dis abl ed “v isitor s ” were  never pu ta t a di s advanta g e .Howe ver, Scribd, Inc. —w hich also hasno phy si c al l oca tio n for cust om ers t o  visit—  w a s met with a differ ent interpr e tat ion of  t heA DA whe n the yw ent  to court i n 20 14 and ha d to s e ttle as a resul t.

In  th e c aseo fabus in e sst ha t h a s a  presenc ebo th on line a n d  off lin e, T arget  had to settl e t heir law suitwhenjudg es  foun d that  comp la ints about thei r in accessibl e w eb sit ewas c o veredbythe  ADA be cause o f  th el i n kbetween the compan y’ s we bsite an d phys i ca ls tores.
Ta kin g th e s e var ying in terpreta tionso fth e law i nt o acco un t,bra nds s h ould  takean avidinter e st in their ow n  website comp l ia n c e, simp lybecause ofthep oten tial le gal ramif icati on s .H owever, even if wepu t lega litie s aside, bran ds have pl e n t y to gai n fr o me mbarking on aweb a ccessibili t y campai gn.
WebsiteComplianc e :  The Eth ica l T hin g T o Do 

First thing s firs t,  delive rin g acces sib lecus tom er  experien ces is t he  r ig ht  th ing t o  do.

Ac co rdi ng  to  a 20 1 1 PewResea rchCe nt e r s urvey 2 pe r c ent,  o r4.7mil li on Am eric a n a dults,said they  su f fere dfr om a di sability or i ll ness thatma deit dif f i cult orimpossible for them tou se theint ernet .

F or federa l b odiesand health care o rgani za tio n s , bui l d in g a  c ompliant w e b sit e inac cord ance wi th Section 508 and HIP AA respectful ly,  iso b li gat o ry .  Fo re ver y o ne else, it’s s imply theet h ic al thing t o  do .As we h ave dis cusse d , not e very comp any has t ohave a  co mpliant we bsite, b ut even i f  youc an  esca pea laws ui t,you c an’t e s cap e the  factth at you r web  p ropertie s aren’t inclusive.

Fr om a p urely  et hical sta ndp o int , almostone- in-five Am eri can  adul tsh ave t roub l ewit h  hear inga nd almost on e-i n - te n adults ha v e tro ublewit h  visio n. I n the UK, 11 mill i on people have  a l i m iti ngl ong- te rm illness, im pai rm e n t or dis ab ility. Whil e thosenu m bersare hi gh, th e reali t y  i s  thatthemaj ority ofyou ra udience  w il l  not b e im pa cted b y your camp a i gn to improve th e acc e s sibil i tyof yo ur  websit e  — b ut for tho se who arepositi vely  affe cted by  y our ef for ts , your bra n d will qu ickly  become  a  bel ove d reso urce , servi ce p ro vid er or ret a i le r .
W e bsi te C ompli an ce:The Profi t able Thi ngT o Do

A sitt u rns ou t ,w e bsite acce ssi bilit y regulation s  are n ’t justanothe r setof tech n ica lhoops f ory o ur develo pers to j u mpth roug h — they 
 With_Disabilities Act_(ADA) applies to online_businesses. For_example,_in 2011,_Facebook_was served with_a lawsuit for_failure to comply with_the ADA, but_won_the case on the basis that they have no physical location, meaning that disabled_“visitors”_were never_put_at_a disadvantage. However, Scribd, Inc._— which also has no_physical location_for customers to visit — was met with_a_different interpretation of_the ADA when they went to court in 2014_and had to settle as a_result.

In the case_of_a_business that has a_presence both online and offline, Target_had to settle their lawsuit when_judges found that complaints about their inaccessible_website was covered by the ADA_because of the link between_the company’s_website and physical stores.

Taking these_varying interpretations of_the law_into account, brands_should take an avid interest in_their own website_compliance, simply because of the potential_legal_ramifications. However, even_if_we_put legalities_aside, brands have_plenty_to gain_from_embarking on a web accessibility campaign.

Website_Compliance:_The Ethical Thing To Do

First things first,_delivering accessible customer experiences_is_the right thing to_do.

According to a 2011 Pew_Research Center survey 2 percent, or_4.7 million_American adults,_said they suffered from a disability or illness that made it_difficult or impossible for them to_use the internet.

For federal_bodies and_healthcare_organizations, building a_compliant_website in_accordance with Section 508 and HIPAA respectfully,_is obligatory._For everyone else, it’s simply the_ethical thing to do._As_we have discussed, not every company_has to have a compliant website,_but even if you can_escape_a_lawsuit, you can’t escape the_fact that your web properties aren’t_inclusive.

From a purely_ethical standpoint, almost one-in-five American adults have_trouble_with hearing and almost one-in-ten adults_have_trouble with vision. In the UK,_11_million_people have a limiting long-term_illness, impairment or disability. While those_numbers are high, the reality is that the majority_of your audience_will not be impacted by_your_campaign_to improve the accessibility of your website — but for_those who_are positively affected_by your efforts, your brand will quickly become a beloved_resource, service provider or retailer.

Website Compliance: The_Profitable Thing To Do

As it turns out, website accessibility regulations aren’t_just another set of technical hoops for your_developers to jump through — they