 bad translations on the Internet. A poorly translated menu in China. A nonsensical sign in Russia. Indeed, if you have ever traveled abroad, you yourself may have encountered some poorly translated texts in brochures, menus, or other texts.

Harmless, right? Not always….

In 2009, HSBC Bank spent a hefty $10 million to correct a mistranslation of its “Assume Nothing” tagline, which had been wrongly translated into other languages as “Do Nothing”. The company opted to change its tagline to the more translation-friendly “The world’s private bank”.

The Swedish company Electrolux famously blundered when introducing its “Nothing sucks like an Electrolux” marketing campaign in the United States, where “sucks” is slang for “bad” or “unreliable”.

In 1980, an 18-year-old man was admitted to a Florida hospital in a coma. His family and friends, who could only speak Spanish, described him as being “intoxicado”. A bilingual hospital staff member understood this as meaning that the man was intoxicated, and doctors then proceeded to treat him as if he had a drug overdose. However, he was actually experiencing food poisoning (another meaning of “intoxicado”). The misdiagnosis and improper treatment left him quadriplegic and landed the hospital with a $71 million malpractice settlement.

Of course, these three situations could have been avoided with the help of a professional translator or interpreter. Paying a professional upfront saves big money in the long term.

Translation mistakes in advertising are highly visible. But what about mistakes in crucial financial reporting by international banks or in the drug development process by pharmaceutical companies? The wrong terminology can add up to huge losses for the company.

Doing translation right the first time can also protect a company against damage to its brand reputation. Potential customers may be turned away from a poorly translated brochure or website and choose instead to spend their money with companies whose brands appear more professional.

How do you put a price on that?

It’s understandable to want to keep costs low in your business, especially if you’re a startup operating with limited funds. But when you’re doing business internationally, there are simply no good shortcuts for professional translation services. A good-quality translation can have a ripple effect on your international growth, leading to a stronger brand reputation in your foreign markets and higher profits for your company.
bad translations on the Internet. A poorly translated menu in China. A absurd sign of the zodiac in Russia. Indeed, if you have ever traveled abroad, you yourself may have find some poorly translated text in booklet, menus, or other texts. 

 Harmless, right? Not always …. 

 In 2009, HSBC Bank spent a goodly $ 10 million to correct a mistranslation of its “ Assume Nothing ” tagline, which had been wrongly understand into other languages as “ Do Nothing ”. The company opted to change its tagline to the more translation - friendly “ The universe ’s private bank ”. 

 The Swedish company Electrolux excellently blundered when introducing its “ Nothing fellate like an Electrolux ” marketing political campaign in the United States, where “ sucks ” is slang for “ regretful ” or “ unreliable ”. 

 In 1980, an 18 - year - old man was admit to a Florida hospital in a coma. His family and friends, who could only speak Spanish, described him as being “ intoxicado ”. A bilingual hospital staff extremity understood this as meaning that the man was intoxicated, and doctors then proceeded to treat him as if he had a drug overdose. However, he was actually experiencing food poisoning (another meaning of “ intoxicado ”). The misdiagnosis and improper treatment entrust him quadriplegic and landed the hospital with a $ 71 million malpractice settlement. 

 Of naturally, these three situation could have been avoid with the help of a professional translator or interpreter. Paying a professional upfront saves big money in the long condition. 

 Translation mistakes in advertising are highly visible. But what about mistakes in crucial financial coverage by international banks or in the drug development process by pharmaceutical companies? The wrong terminology can add up to huge loss for the ship's company. 

 Doing translation right the inaugural time can also protect a company against price to its brand reputation. Potential customers may be plow off from a poorly translated booklet or website and choose instead to spend their money with companies whose brands appear more professional. 

 How do you frame a price on that? 

 It ’s apprehensible to want to keep costs broken in your business, specially if you ’re a startup operating with limited funds. But when you ’re doing business internationally, there are simply no good shortcut for professional translation services. A dear - quality translation can have a ripple effect on your international growth, leading to a hard brand reputation in your foreign markets and higher profits for your caller.
 baf translations on the Inuernet. A poorly ttabslatev menu jn China. A nonsensical sign in Russie. Ineeed, uf you have ever traveued abroaf, you yoyrseod may have encountcxed skle pmirly translatec texts in brochures, mengs, ox other texts.

Harmless, right? Not alwars….

In 2009, HXBF Bank spent a hefuy $10 milmpok to correct a mistranslation of its “Asvume Nothing” yagline, which had been wrojgly translated into ohher languates ww “Do Nothing”. The company opted to dhange its tagline to the more granskation-friebdoy “Hve world’s pcivate bank”.

The Swedish com[any Elrctrolux famouxly blyndered when introducmng its “Nothing suckf like an Emectrolux” marketibg campdign in gye Jniued Sfates, ahece “sucks” is slang for “vad” or “unreliable”.

In 1980, wb 18-year-old man was aqmytted to a Florida hospital in a coma. Hps fzmily and friends, who ciuld only speak Spanidh, descrifed him as being “intoxicado”. A bilingual hospital vtaff oemycv unawrdtood this as meaning that the man was intoxiszttd, snd doctors thcn proceeded to trrah nym as if he hxd a dxhg overdose. However, je was wctuaoly experyencong food poisoning (another neaning of “iutozicado”). The misdiaguosis and im'roper treayment left him quadriplzgic ahd landed tje hospitzu with a $71 milliov msl[ractice settlement.

Of courfe, these vhree situatkons could have been avoided with the help ov a ptofesshonal trandlator or interpreter. Paying a 'cofessional ukfrmnt saves bng moncy in the long eerm.

Translatiou mistakzs in xdvertisinf are hmghly visiblq. But what abmot mistakes ii crucial finqnciql repofging by internstional bcuks or in the drug developmcnt ptodess by pharmaczbtucal companies? Yhe wrjnh vermigmlogy can adg up to nuge uosses for bhe comlany.

Doing translatiot rifht the first time cwn also krotect a company agaimst damage to its hrand re'utatipn. Kotential customers may be turnsd away fgom a poorly trwnslqted brochurz or website and choose instead to spend their money with xompanies whose braudx appear moce prosessional.

Vow do you put a prixe on that?

It’s undtrstandable to want to ieep cmsts pow in your business, especially if you’re a startup operating with limited funds. But when yoh’re coing bbsiuess ineernetmonally, there are simply no good shortcuts for pcofessionan cranslation services. A good-quslkty translatiun can have a ripple effsct on ypur international growth, leadinb to a stronger brand reiutation un yohr forvjgi markets and higher profics for your cimpaky.
bad translations on the Internet. A poorly in A nonsensical in Russia. Indeed, abroad, yourself may have some poorly translated in brochures, menus, or other texts. right? Not always…. In 2009, HSBC Bank spent a hefty $10 million to a mistranslation of its “Assume Nothing” tagline, which had been wrongly translated into languages “Do The opted to change its tagline to the more translation-friendly “The world’s private bank”. The Swedish company famously blundered when introducing its “Nothing sucks like Electrolux” marketing campaign in United States, where “sucks” is for or “unreliable”. 1980, 18-year-old was admitted to Florida hospital in a coma. His family and friends, who could only speak Spanish, described him as “intoxicado”. A staff member this meaning the man was doctors then proceeded to treat him had a drug overdose. However, he was actually food poisoning meaning of “intoxicado”). The misdiagnosis and treatment left him quadriplegic and landed the hospital a $71 million malpractice settlement. Of course, these three situations could have been avoided with of a professional translator interpreter. Paying a upfront big in long term. mistakes in advertising are highly visible. But what about mistakes in financial reporting by international banks or in the drug development pharmaceutical The wrong terminology add up to huge for company. Doing translation right time also against to brand reputation. Potential customers be turned away from a translated brochure or website their money with companies whose brands appear more How do you put a price on It’s understandable to want to keep costs low in your business, especially you’re a with limited funds. But when you’re doing business there are simply no shortcuts for professional translation services. A good-quality translation can a effect on international growth, leading a stronger brand in your foreign higher profits your
 bad translations on the InterNet. A poorly TransLatEd mEnU in CHina. a nonsensical siGN in RUssia. Indeed, if you have evEr traVeLEd abROaD, you yOurself MAy HAVe eNcOuNteReD SoMe pooRly TranslaTed texts in BroChUres, menus, or oTHeR texts.

HarmLesS, right? Not alwAys….

in 2009, HSBC baNk sPEnt a hEftY $10 millIon to cORrect a MistranslAtIOn of itS “assume NOTHiNg” taGline, which had been WRoNGly translated iNto othEr LAnGUAgeS as “do Nothing”. THe CompaNY opted tO ChANGE itS Tagline to the mOre translatIOn-fRiendlY “THe wORld’s prIvate BaNK”.

ThE Swedish comPany electroluX famouSLy blundERed when IntrodUciNg iTs “NoTHiNg SucKs LIke AN ELecTRolUx” marketInG cAmpaiGn in THE uNiteD StAtes, Where “Sucks” is slang fOr “bAd” or “UNreLiablE”.

In 1980, an 18-Year-OlD man wAs admiTted tO a florida hospital In a cOma. His famIly AnD frIeNds, whO Could oNly SpeAk SpaniSh, descrIBed HiM AS BeIng “intoxicado”. A biliNgUAL hOspital sTaff meMBeR uNDerstood ThIs aS meaNINg thaT the MAn Was intoxIcated, ANd DoCtors thEn ProceeDeD to TreAt him AS if hE had a dRug overdOse. HoWEver, he was actuaLLy experiencinG FoOD PoISoniNg (aNother meaniNg of “INtoxIcadO”). thE miSDiagnOsis aNd IMpROper treatment left hiM qUadripLegic And landed the hOspital witH A $71 MIllion maLpraCTiCE settlement.

Of cOurse, These three SItuationS coulD have beeN avoided wITH the help Of a ProFesSioNAL tRanslator or inTERpreTeR. Paying A prOfessioNal UpfRonT saVeS big money In the lonG tErM.

TRaNslAtion MIstakes iN aDveRtIsiNg are HIghly vIsiblE. But WhAt ABouT mistakES iN CRuciAl FiNancIal RePortiNg by INteRnationAl banks or In tHE druG dEvElopmenT process by phaRmAceutical cOmPanIes? The WROng termiNology can add up to huge losSEs for thE coMpany.

doinG translatIon Right tHe fIRst timE can alSo proTeCt a COMpany AGAiNst DaMage to its bRANd rEputaTiOn. PoTential Customers may be turnED awAy from a poorly TraNslaTED bRocHUrE Or wEbSIte AND choose instead tO spend theiR mONeY with compaNIes WhOse branDs appeaR more PRofessiOnal.

How do You put a prIcE on tHAT?

It’S understanDable to wAnt to keep COsts lOW iN your BusIness, eSpEciAlly iF you’re A StaRtup oPeratiNg With liMited FuNds. But whEn you’re doing business intErnatiOnallY, thEre are simPly NO goOd shortcuTs foR professioNal TraNslatIon SErvicEs. A gOOd-QuaLIty trAnslATion can haVE a RipPLE eFfect on your INTErnAtionAl gROwth, leAdinG to a stronger brand REputation in youR forEIGn mArkETs anD hIgher profits foR yoUr COMpany.
 bad translations on the I nternet. A  poor lytra ns late d me nu in China. A nons ensical sign in Russia . Ind ee d , if yo u hav e evert ra v e led  a br oad ,y ou  your sel f may h ave encoun ter ed  some poorly tr anslated t ext s in brochur es,  menus ,oro thertex ts.
Harmle s s, rig ht? Not a lw a ys….
I n 2009, H SB C Ba nk spent a hefty$ 10 million to cor rect a  m i st r a nsl ati on of its“A ssume Nothing ”  t a g l ine ,  which had be en wronglyt ran slated  i nto otherlangu ag e s a s “Do Nothi ng”.  The comp any op t ed to c h ange it s tagl ine  to  the mo re  tr an s lat i on -fr i end ly “Thewo rl d’s p riva t e b ank” .
TheSwedi sh company El ect rolu x  fa mousl y blu nder ed  when  intro ducin gits “Nothing su ckslike an E lec tr olu x”  mark e ting c amp aig n in th e Unite d  St at e s ,  w here “sucks” is sl an g fo r “bad”or “un r el ia b le”.

In  1 980 , an 1 8-yea r-ol d  m an was a dmitte d  t oa Flori da  hospi ta l i n a  coma .  His  famil y and fr iends ,  who could onl y  speak Spanis h ,d e sc r ibed  hi m as being“int o xica do”. Abil i ngual  hosp it a ls taff member underst oo d this  as m eaning that t he man was i n toxicate d, a n dd octors then pr oceed ed to trea t  him asif he  had a d rug overd o s e. Howev er,  he  wa s a c t ua lly experienc i n g fo od  poison ing  (anoth ermea nin g o f“intoxica do”). Th emi sd ia gno sis a n d improp er  tr ea tme nt le f t himquadr iple gi ca ndlandedt he h ospi ta lwith  a$7 1 mil lion mal practic e settlem ent . 

Of  c ou rse, th ese three sit ua tions coul dhav e been a voided w ith the help of a profe s sionaltra nslat or o r interpr ete r. Pay ing a prof ession al up fr ont s avesb i gmon ey  in the lo n g  te rm.
Tr ansl ation m istakes in adverti s ing  are highly v isi ble. B ut  wh a ta bou tm ist a k es in crucial f inancial r ep o rt ing by int e rna ti onal ba nks orin th e  drug d evelopmen t process  b y ph a r mac eutical co mpanies?  The wron g  term i no logycan  add u ptohugelosses for  thecompan y. 

Doin g tra ns lation r ight the first time can  alsoprote cta company  ag a ins t damageto i ts brand r epu tat ion.Pot e ntial  cus t om ers may b e tu r ned awayf ro m a p oo rly transla t e d  br ochur e o r  websi te a nd choose instead to spend their  mon e y  wi thc ompa ni es whose brand s a pp e a r more p ro fessional.
How doyo u  puta pric e on t hat?

I t ’ su nderst anda ble  to wanttoke e p costs  l ow in you r bu si ness,especi a llyi f  you’re a startu p ope r a tingw ith  limi te d funds .  But  when you’ re doing bu siness  int ernat ionally ,thereare  s imply no g o od shortc uts f or prof es sion altransl atio n servi ces.  A  go od-qualit y tr a ns la t ion  can  have  a  rip ple effec t  on your  in t ernatio na l g r o wth, l e ad i n g to a str ong er br a n d reputati o n in yo u r for eign m arkets  and hi g her  p rofitsfor y our compa ny.
 bad_translations on_the Internet. A poorly_translated menu_in_China. A_nonsensical_sign in Russia._Indeed, if you_have ever traveled abroad,_you yourself may_have_encountered some poorly translated texts in brochures, menus, or other texts.

Harmless, right? Not always….

In_2009,_HSBC Bank_spent_a_hefty $10 million to correct_a mistranslation of its “Assume_Nothing” tagline,_which had been wrongly translated into other languages_as_“Do Nothing”. The_company opted to change its tagline to the more_translation-friendly “The world’s private bank”.

The Swedish_company Electrolux famously_blundered_when_introducing its “Nothing sucks_like an Electrolux” marketing campaign in_the United States, where “sucks” is_slang for “bad” or “unreliable”.

In 1980, an_18-year-old man was admitted to a_Florida hospital in a coma._His family_and friends, who could only_speak Spanish, described_him as_being “intoxicado”. A_bilingual hospital staff member understood this_as meaning that_the man was intoxicated, and doctors_then_proceeded to treat_him_as_if he_had a drug_overdose._However, he_was_actually experiencing food poisoning (another meaning_of_“intoxicado”). The misdiagnosis and improper treatment left_him quadriplegic and landed_the_hospital with a $71_million malpractice settlement.

Of course, these_three situations could have been avoided_with the_help of_a professional translator or interpreter. Paying a professional upfront saves big_money in the long term.

Translation mistakes_in advertising are highly_visible. But_what_about mistakes in_crucial_financial reporting_by international banks or in the drug_development process_by pharmaceutical companies? The wrong terminology_can add up to_huge_losses for the company.

Doing translation right_the first time can also protect_a company against damage to_its_brand_reputation. Potential customers may be_turned away from a poorly translated_brochure or website_and choose instead to spend their money_with_companies whose brands appear more professional.

How_do_you put a price on that?

It’s_understandable_to_want to keep costs low_in your business, especially if you’re_a startup operating with limited funds. But when you’re_doing business internationally,_there are simply no good_shortcuts_for_professional translation services. A good-quality translation can have a ripple_effect on_your international growth,_leading to a stronger brand reputation in your foreign markets_and higher profits for your company.