Pricing:
The vendor's capabilities in all presales activities and the structure that supports them. This includes deal management, pricing and negotiation, presales support, and the overall effectiveness of the sales channel.

Marketing Execution:
The clarity, quality, creativity and efficacy of programs designed to deliver the organization's message to influence the market, promote the brand and business, increase awareness of the products, and establish a positive identification with the product/brand and organization in the minds of buyers. This "mind share" can be driven by a combination of publicity, promotional initiatives, thought leadership, word of mouth and sales activities.

Customer Experience:
Relationships, products and services/programs that enable clients to be successful with the products evaluated. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of user groups, service-level agreements and so on.

Operations:
The ability of the organization to meet its goals and commitments. Factors include the quality of the organizational structure, including skills, experiences, programs, systems and other vehicles that enable the organization to operate effectively and efficiently on an ongoing basis.

Completeness of Vision

Market Understanding:
Ability of the vendor to understand buyers' wants and needs and to translate those into products and services. Vendors that show the highest degree of vision listen to and understand buyers' wants and needs, and can shape or enhance those with their added vision.

Marketing Strategy:
A clear, differentiated set of messages consistently communicated throughout the organization and externalized through the website, advertising, customer programs and positioning statements.

Sales Strategy:
The strategy for selling products that uses the appropriate network of direct and indirect sales, marketing, service, and communication affiliates that extend the scope and depth of market reach, skills, expertise, technologies, services and the customer base.

Offering (Product) Strategy:
The vendor's approach to product development and delivery that emphasizes differentiation, functionality, methodology and feature sets as they map to current and future requirements.

Business Model:
The soundness and logic of the vendor's underlying business proposition.

Vertical/Industry Strategy:
The vendor's strategy to direct resources, skills and offerings to meet the specific needs of individual market segments, including vertical markets.

Geographic Strategy:
The vendor's strategy to direct resources, skills and offerings
Pricing: 
 The vendor's capabilities in all presales activities and the structure that back them. This include deal management, pricing and negotiation, presales support, and the overall effectiveness of the sale channel. 

 Marketing Execution: 
 The clarity, timbre, creativity and efficacy of programs designed to deliver the arrangement's message to influence the market, advertise the brand and business, increase awareness of the products, and establish a positivist identification with the merchandise / brand and organization in the mind of buyers. This " mind share " can be drive by a combination of publicity, promotional initiatives, thought leadership, word of mouthpiece and sales activities. 

 Customer Experience: 
 Relationships, products and services / program that enable clients to be successful with the products evaluated. Specifically, this includes the ways customers receive technical support or account support. This can also include ancillary tools, customer support programs (and the quality thence), handiness of user groups, service - degree agreements and so on. 

 operation: 
 The ability of the organization to meet its goals and commitments. gene include the quality of the organizational structure, including skills, experiences, course of study, systems and other vehicles that enable the organization to engage effectively and efficiently on an ongoing footing. 

 Completeness of Vision 

 Market Understanding: 
 Ability of the seller to sympathize buyers' wants and needs and to translate those into products and services. Vendors that show the eminent degree of vision listen to and understand buyer' wants and needs, and can shape or enhance those with their added vision. 

 Marketing Strategy: 
 A clean, differentiated set of message consistently communicate throughout the organization and exteriorize through the website, advertising, customer programs and positioning statements. 

 Sales Strategy: 
 The scheme for selling products that uses the appropriate net of direct and indirect sales, marketing, military service, and communication affiliates that extend the scope and astuteness of market reach, skills, expertise, technologies, services and the customer base. 

 Offering (intersection) Strategy: 
 The vendor's approach to product development and delivery that stress specialization, functionality, methodology and feature sets as they map to current and future requirements. 

 Business Model: 
 The soundness and logic of the vendor's underlying business proposition. 

 Vertical / Industry Strategy: 
 The seller's strategy to direct resources, skills and offerings to meet the specific needs of individual market segments, including erect markets. 

 Geographic Strategy: 
 The vendor's strategy to direct resources, skills and offerings
Prifing:
The vendor's capabiliuies in all presales actmvities and the structure that supports thel. Rhis uncludes deal managemevt, pricinh and netotietion, presales snlport, akb the lverclo effectivenesx of the sdles channel.

Maskdtnng Execution:
The clarity, quality, crewtivity ajd efficacy of probwams designed to deliver the organizatjon's mevsage to inflience the market, promote tje bgand and business, lncrease awqrenqws of the pruducts, and establish a positive identification with tfe prpduct/brand abd ltganization mn the minds of bunvrs. Thiv "mind xhare" can be dviven by a combination of pubnicity, promotional initiatieea, thought leadersyip, worg of mougy avd aakea actigitmes.

Customer Experience:
Eelationships, produvtf and services/lrograis that enable clients to be successful wpth fhe products evaluated. Wpecifically, this incpudes the ways customers receive technical support or accognt snpooru. Bmis zqn also include ancillary tools, customer suppore ptonrams (and the quclity thereof), avsipanylity of user groups, ssrvice-level agreemfnts anq so in.

Operatijns:
Tne ability of the organizatuon to meet pts toals and commitmeuts. Factors nncludg the auality of the organizacional structure, lncluding rkills, experiencds, irogsams, sysudms and other vehycles thav enayle the urgamizatijn to operwte enxectively and effifientpy on an ongling basis.

Completeness of Visioi

Karket Underxtdndpng:
Abilitv of tme vendor to unqerstand buyerx' wants and veeds and no translete those ineo products atf services. Vxndors thwt syow rhe higfdst degree of fision listen to ane understand buyerx' wxhts and needs, aub xan shape or ennanze ehlsx witr their added viskon.

Osrketkng Strategn:
A zleat, differentiated set of jessages consistenyln communixated thwoughout the prganization and edternelized throigh the website, advertising, custojer progrwms and positioging statements.

Scles Strategy:
The strategy for selling priducts that uses jhe appropriate netwotk pf direct aid indyrect salas, marketing, service, and communicatiok affiliates that extehd the scopf and depth of market reach, skills, expertise, technologies, services and thw customer base.

Offsrinb (Proguet) Xtratedy:
Thx tendor's approach no product development and delivxry that ekpkasizes differentiation, functoovality, methodulogy and feature sets aa they msp to current and future requirrments.

Business Model:
The xoundnesw and logic of vhe vendor's underlyimg busnness proposirion.

Yertical/Industfy Xtvategy:
The gendpr'a strategy to direct resources, sjills qnf offerings to mxet the speclflc neess of yndividual markef seflents, including vettical markets.

Beographic Strategy:
Tve vendor's strattgy to direct rgsourcgw, skills and ohferings
Pricing: The vendor's capabilities in all presales the that supports This includes deal support, the overall effectiveness the sales channel. Execution: The clarity, quality, creativity and of programs designed to deliver the organization's message to influence the market, promote brand and business, increase awareness of the products, and establish a positive identification the and in minds of buyers. This "mind share" can be driven by a combination of publicity, promotional initiatives, leadership, word of mouth and sales activities. Customer Relationships, products and services/programs enable clients to be successful the evaluated. Specifically, includes ways receive technical support account support. This can also include ancillary tools, customer support programs (and the quality thereof), availability of groups, service-level so on. The of organization to meet and commitments. Factors include the quality structure, including skills, experiences, programs, systems and other that enable organization to operate effectively and efficiently an ongoing basis. Completeness of Vision Market Understanding: of the vendor to understand buyers' wants and needs and to translate those into products Vendors that show the degree of vision to understand wants needs, and shape or enhance those with their added vision. Marketing Strategy: A differentiated set of messages consistently communicated throughout the organization and the advertising, customer programs positioning statements. Sales Strategy: strategy selling products that uses network direct marketing, and affiliates that extend the and depth of market reach, expertise, technologies, services and Strategy: The vendor's approach to product development and that emphasizes differentiation, functionality, methodology and feature as they map to current and future requirements. Business Model: The soundness logic of underlying business proposition. Vertical/Industry Strategy: The vendor's strategy direct resources, skills and to meet the specific needs of individual market segments, vertical Geographic Strategy: vendor's strategy to resources, skills and
Pricing:
The vendor's capabiliTies in all pResalEs aCtiViTies And tHe structure thaT SuppOrts them. This includes deAl manAgEMent, PRiCing aNd negotIAtION, prEsAlEs sUpPOrT, and tHe oVerall eFfectiveneSs oF tHe sales channEL.

MArketing ExEcuTion:
The clariTy, qUality, CrEatIVity aNd eFficaCy of prOGrams dEsigned to DeLIver thE OrganizATIoN's meSsage to influence tHE mARket, promote the Brand aNd BUsINEss, IncRease awareNeSs of tHE producTS, aND EStaBLish a positive IdentificatIOn wIth the PrOduCT/brand And orGaNIzaTion in the miNds oF buyers. ThIs "mind SHare" can BE driven By a comBinAtiOn of PUbLiCitY, pROmoTIoNal INitIatives, tHoUgHt leaDersHIP, WOrd oF moUth aNd salEs activities.

CUstOmer eXpeRiencE:
RelaTionShIps, prOducts And seRvIces/programs thaT enaBle clientS to Be SucCeSsful WIth the ProDucTs evaluAted. SpeCIfiCaLLY, ThIs includes the ways cUsTOMeRs receivE technICaL sUPport or aCcOunT supPORt. ThiS can ALsO include AncillARy ToOls, custOmEr suppOrT prOgrAms (anD The qUality Thereof), aVailaBIlity of user groUPs, service-leveL AgREEmENts aNd sO on.

OperatioNs:
ThE AbilIty oF ThE orGAnizaTion tO mEEt ITs goals and commitmenTs. factorS inclUde the quality Of the organIZATional stRuctURe, INcluding skills, ExperIences, progRAms, systeMs and Other vehIcles that ENAble the oRgaNizAtiOn tO OPeRate effectiveLY And eFfIcientlY on An ongoiNg bAsiS.

CoMplEtEness of ViSion

MarkEt unDeRsTanDing:
ABIlity of tHe VenDoR to UnderSTand buYers' wAnts AnD nEEds And to trANsLATe thOsE iNto pRodUcTs and ServICes. vendors That show tHe hIGhesT dEgRee of viSion listen to aNd Understand BuYerS' wants AND needs, anD can shape or enhance those WIth theiR adDed viSion.

marketing strAtegy:
A CleAR, diffeRentiaTed seT oF meSSAges cONSiSteNtLy communicATEd tHrougHoUt thE organiZation and externaliZEd tHrough the websIte, AdveRTIsIng, CUsTOmeR pROgrAMS and positioning Statements.

saLEs strategy:
ThE StrAtEgy for sElling pRoducTS that usEs the apprOpriate neTwOrk oF DIreCt and indirEct sales, Marketing, SErvicE, AnD commUniCation AfFilIates That exTEnd The scOpe and DePth of mArket ReAch, skillS, expertise, technologies, sErviceS and tHe cUstomer baSe.

OFFerIng (ProducT) StrAtegy:
The veNdoR's aPproaCh tO ProduCt deVElOpmENt and DeliVEry that emPHaSizES DiFferentiatiON, FUncTionaLitY, MethodOlogY and feature sets as THey map to currenT and FUTurE reQUireMeNts.

Business ModEl:
THe SOUndness aNd Logic of the vEndor's unDeRLying BusineSs propOsition.

vERtICal/IndUstrY StRategy:
The VenDoR'S strateGy To DIrect rEsouRcEs, skilLs and oFFeriNGS to meet the specifIc neeDS Of indIVidUal maRkEt segmeNTs, inCluding verTical marketS.

GeogrAphiC StraTegy:
The VeNdor's sTraTeGy to direct REsources, sKills And offeRiNgs
Pricing:
The vendor's capa bilities i n all  pr esa le s ac tivi ties and the s t ruct ure that supports them . Thi si nclu d es  deal  manage m en t ,  pr ic in g a nd ne gotia tio n, pres ales suppo rt,  a nd the overa l leffectiven ess  of the sale s c hannel .
Ma r ketin g E xecut ion:
T h e clar ity, qual it y , crea t ivity a n d  e ffic acy of programs d e si g ned to deliver  the o rg a ni z a tio n's  message t oinflu e nce the ma r k e t,p romote the br and and bus i nes s, inc re ase awaren ess o ft heproducts, a nd e stablisha posi t ive ide n tificat ion wi ththe  pro d uc t/ bra nd and or gan i zat ion in t he  m indsof b u y e r s. T his  "mi nd sh are" can be d riv en b y  acombi natio n of  p ublic ity, p romot io nal initiatives , th ought lea der sh ip,  w ord o f  mouth  an d s ales ac tivitie s .
Cu s t o me r Experience:
Rela ti o n sh ips, pro ductsa nd  s e rvices/p ro gra ms t h a t ena blec li ents tobe suc c es sf ul with  t he pro du cts  ev aluat e d. S pecifi cally, t his i n cludes the way s  customers re c ei v e  t e chni cal  support or  acc o untsupp o rt . T h is ca n als oi nc l ude ancillary tools ,custom er su pport program s (and the q u ality th ereo f ), availability o f use r groups,s ervice-l evelagreemen ts and so o n.

Oper ati ons :
T hea b il ity of the or g a niza ti on to m eet  its go als  an d c omm it ments. Fa ctors in cl ud eth e q ualit y  of theor gan iz ati onals tructu re, i nclu di ng ski lls, ex p er i e nces ,pr ogra ms,  s ystem s an d  ot her veh icles tha t e n able  t he  organi zation to ope ra te effecti ve lyand ef f i cientlyon an ongoing basis.

C o mpleten ess  of V isio n

Market  Un dersta ndi n g:
Abi lity o f the  v end o r  to u n d er sta nd  buyers' w a n tsand n ee ds a nd to t ranslate those int o  pr oducts and se rvi ces. V en dor s  t h atsh o w t h e  highest degree  of vision  l i st en to andu nde rs tand bu yers' w antsa nd need s, and ca n shape o renha n c e t hose withtheir ad ded visio n .

Ma r ke tingStr ategy: 
A  cl ear,differ e nti atedset of  m essage s con si stentlycommunicated throughout  the o rgani zat ion and e xte r nal ized thro ughthe websit e,adv ertis ing ,  cust omer pr ogr a ms an d po s itionings ta tem e n ts .

Sales St r a t egy :
The  st r ategyforselling productst hat uses the a ppro p r iat e n e twor kof direct andind ir e c t sales,  m arketing, s ervice,an d  comm unicat ion af filiate s th a t exte nd t hescope and  de pt h  of mar ke tr each,skil ls , expe rtise, tech n o logies, services  andt h e cus t ome r bas e. 

Offer i ng ( Product) S trategy:
Th e vend or's  appr oach to  p roduct  de ve lopment an d  delivery  that  emphas iz es d iff erenti atio n ,  func tion al ity , methodo l o gy an df eat uresetsas  the y map toc urrent a ndf uture r eq uir e m ents.Bu s i ness Model :
T he so u n dness andl ogic of the v endor' s unde rlyingb usi ne ss prop osi t i on.

Vert ical/Indu s try  S trat egy:
The  v endo r' s s tr ategy to direct  resourc es, skil l s  and o ffe r ings to mee tthe specific  need so f indiv i d ual  market seg men ts,  inc lud ingv ertical markets.

Geogra phic  Stra t egy :
The  vend or 's strat e gy t o direct resources, sk ills and offeri n gs
Pricing:
The vendor's_capabilities in_all presales activities and_the structure_that_supports them._This_includes deal management,_pricing and negotiation,_presales support, and the_overall effectiveness of_the_sales channel.

Marketing Execution:
The clarity, quality, creativity and efficacy of programs designed to deliver the_organization's_message to_influence_the_market, promote the brand and_business, increase awareness of the_products, and_establish a positive identification with the product/brand and_organization_in the minds_of buyers. This "mind share" can be driven by_a combination of publicity, promotional initiatives,_thought leadership, word_of_mouth_and sales activities.

Customer Experience:
Relationships,_products and services/programs that enable clients_to be successful with the products_evaluated. Specifically, this includes the ways customers_receive technical support or account support._This can also include ancillary_tools, customer_support programs (and the quality_thereof), availability of_user groups,_service-level agreements and_so on.

Operations:
The ability of the organization_to meet its_goals and commitments. Factors include the_quality_of the organizational_structure,_including_skills, experiences,_programs, systems and_other_vehicles that_enable_the organization to operate effectively and_efficiently_on an ongoing basis.

Completeness of Vision

Market Understanding:
Ability_of the vendor to_understand_buyers' wants and needs_and to translate those into_products and services. Vendors that show_the highest_degree of_vision listen to and understand buyers' wants and needs, and can_shape or enhance those with their_added vision.

Marketing Strategy:
A clear,_differentiated set_of_messages consistently communicated_throughout_the organization_and externalized through the website, advertising, customer_programs and_positioning statements.

Sales Strategy:
The strategy for selling_products that uses the_appropriate_network of direct and indirect sales,_marketing, service, and communication affiliates that_extend the scope and depth_of_market_reach, skills, expertise, technologies, services_and the customer base.

Offering (Product) Strategy:
The_vendor's approach to_product development and delivery that emphasizes differentiation,_functionality,_methodology and feature sets as they_map_to current and future requirements.

Business Model:
The_soundness_and_logic of the vendor's underlying_business proposition.

Vertical/Industry Strategy:
The vendor's strategy to_direct resources, skills and offerings to meet the specific_needs of individual_market segments, including vertical markets.

Geographic_Strategy:
The_vendor's_strategy to direct resources, skills and offerings