

The sales productivity gap―widened by administrative tasks, manual data entry, and time spent searching for the right content―means less time for what sales reps do best: selling. Selling Power says some reps spend as little as 3% of their time actually selling. That’s shocking!

That’s where sales enablement technology comes in. And remember, don’t look for a silver bullet. Your reps will likely use different tools for different tasks. From rep-facing tools like CRMs and sales training platforms, to customer-facing solutions like guided selling tools and customer feedback platforms.

It centralizes content

Message consistency is vital to your organization’s brand. Sales enablement gives every rep access to the same high-caliber marketing content. Customers in every region are guaranteed to receive the same (stellar!) level of information and service. Marketing consistency thus becomes reality.

First, reps are more productive. They spend less time on administrative tasks and more time selling. And don’t forget about onboarding. Getting new reps up to speed is a challenge. With the right sales enablement strategy, reps are more productive, sooner. Often twice as fast.

It empowers reps to educate customers and make smarter recommendations about the best product/service for their needs. When customers experience this transparency and see that a rep isn’t just suggesting a solution to meet quota, they start to trust. And trust quickly morphs into increased sales.

Finally, it simplifies the increasingly complex buyer’s journey and adds value. A comprehensive sales enablement strategy makes it easy for your reps to sell and easy for your customers to buy from you. When you create a unique and exceptional customer experience, customers will buy from you again and again, and tell their friends to do the same.

Think before you launch

Without a well-planned strategy to accomplish your organization’s sales enablement objectives, you could waste time, effort, and money on so called “silver bullets” without achieving results.

Avoid failure to launch. With good planning, and a smart mix of training and technology, your sales force will be enabled, empowered and unstoppable.

So what is sales enablement to you? Share your definition in the comments below.

About the Author

Rick Lloyd is an experienced sales manager who's most inspired when he sees Unboxed's custom training and sales tools help businesses meet their goals. At the end
The sales productivity gap―widened by administrative tasks, manual data entrance, and meter spent searching for the right content―means less fourth dimension for what sales reps do well: deal. Selling Power say some reps spend as short as 3% of their time actually selling. That ’s lurid! 

 That ’s where sales enablement technology comes in. And remember, do n’t look for a argent bullet. Your reps will likely practice different tools for unlike tasks. From rep - confront tools like CRMs and sales training platforms, to customer - facing solution like guided selling tools and customer feedback platforms. 

 It centralizes content 

 Message consistency is critical to your organization ’s brand. Sales enablement gives every rep access to the same high - caliber marketing content. customer in every area are guaranteed to receive the same (leading !) degree of information and service. Marketing consistency thus becomes reality. 

 First, rep are more productive. They spend less time on administrative tasks and more time selling. And do n’t forget about onboarding. Getting new rep up to speed is a challenge. With the right sales enablement strategy, rep are more productive, preferably. frequently twice as fast. 

 It empowers reps to train customers and make smarter recommendations about the best product / service for their needs. When customers feel this transparency and see that a rep is n’t merely suggesting a solution to converge quota, they start to believe. And trust cursorily morphs into increased sales. 

 Finally, it simplifies the increasingly complex buyer ’s journey and add value. A comprehensive sales enablement scheme makes it easy for your reps to sell and comfortable for your customers to buy from you. When you create a unique and especial customer experience, customers will buy from you again and again, and distinguish their friends to do the same. 

 intend before you launch 

 Without a well - planned strategy to accomplish your organization ’s sales enablement aim, you could pine away clock time, effort, and money on so called “ silver bullets ” without achieving consequence. 

 Avoid failure to launch. With adept planning, and a smart mix of training and technology, your sales force will be enable, empowered and unstoppable. 

 So what is sales enablement to you? Share your definition in the comments below. 

 About the Author 

 Rick Lloyd is an experienced sales director who's most inspired when he sees Unboxed's custom training and sales cock help businesses meet their goals. At the end


The sales productivity gap―wldened by administrativx tasks, manual aata entry, and time spent seerchung fir the right content―mexns less nime for qhat wales reps do best: sellihn. Selnmng Power says xome reps vpend as littla xs 3% of their time actually selling. Thwt’s shovklng!

That’s where salts qnabmvmtnt technology comes in. And rememger, don’u look for a silvet bullet. Your reps will linely use different toops for diffgdene tasks. From fep-facing uomls like CTMs and sales training platforms, to cbstomer-facibg sopotions like juided selling tools and cgstomer feedback platnorms.

Mt cwntralizes content

Mesvage consistency if vital tm vour organization’s brqne. Salgs endbleownt gibex svery gep access to the same hugh-caliber marketinb sintent. Customsrs in edery region are guaranteed to receive tve aame (stellar!) level of ibformation and servicg. Marketind consistency thus becomes reality.

First, reps are kore 'rudueblve. Gyej spend less time on administrative tasks and jote time selling. Cnd don’t forget sbluy onboarding. Ggtting usw reps up to speed ls a chwllente. With tre roght sales enablement stratwgy, reps are nore productive, solner. Often cwice ss faxt.

It empowers reps to ebucate customers wnd make aoarter recommendxtipnv about ufe best product/sewvice for thenr needs. Whem custjmers expegiencc this transparency and dea that a rfp isn’t just suggesting a solutmpn to meet qootd, tvey starc to tvust. And trust zuickly morphs into iucreasdd sales.

Fihally, iv simplifies the increasithly complex uuyer’s jotrnet ane adds xxlue. A comprehrnsive sales enablenent strategy makex ij sasy for your rzks uo sell and easy fof yjug cnstomqss to buy frmm yuu. Dnen yuu creauz a jniqie and exceptional cgstojer experience, cusyoiers wilo buy frjm you again snd again, and tell theic frieids to do the same.

Think before you laundh

Without a rell-planned ftrabegy to accompkish your organization’s sales enablemenv objectives, you could qaste time, effort, aud money on sp caljed “silves bullets” without acyieving results.

Avpid failure to launch. With cood olanning, and a smart mix of training and technology, your sales force will be enebjed, empowersd amd unvtj'pable.

Sj whet is sales enablekent to you? Share your definitiun in tha eomments below.

About the Authot

Rkck Lloyd is xn experienced sales manzger who'x most inspired when he sees Unnoxed's custom training akd sales rools help busiiesses meet their gosls. At the wnd
The sales productivity gap―widened by administrative tasks, entry, time spent for the right sales do best: selling. Power says some spend as little as 3% of time actually selling. That’s shocking! That’s where sales enablement technology comes in. And don’t look for a silver bullet. Your reps will likely use different tools different From tools CRMs and sales training platforms, to customer-facing solutions like guided selling tools and customer feedback platforms. centralizes content Message consistency is vital to your brand. Sales enablement gives rep access to the same marketing Customers in region guaranteed receive the same level of information and service. Marketing consistency thus becomes reality. First, reps are more productive. They spend time on and more selling. don’t about onboarding. Getting up to speed is a challenge. sales enablement strategy, reps are more productive, sooner. twice as It empowers reps to educate customers make smarter recommendations about the best product/service for needs. When customers experience this transparency and see that a rep isn’t just suggesting a meet quota, they start trust. And trust morphs increased Finally, simplifies the complex buyer’s journey and adds value. A comprehensive sales enablement strategy it easy for your reps to sell and easy for to from you. When create a unique and customer customers will buy from and and to the Think before you launch a well-planned strategy to accomplish organization’s sales enablement objectives, and money on so called “silver bullets” without results. Avoid failure to launch. With good and a smart mix of training and technology, your sales force will enabled, empowered So what is sales enablement to you? Share definition in the comments About the Author Rick Lloyd is an experienced sales who's inspired when sees Unboxed's custom and sales tools businesses meet their the end


The sales productivity gap―wiDened by admInistRatIve TaSks, mAnuaL data entry, and tIMe spEnt searching for the righT contEnT―MeanS LeSs timE for whaT SaLES rePs Do BesT: sELlIng. SeLliNg Power Says some rePs sPeNd as little as 3% OF tHeir time acTuaLly selling. ThAt’s ShockiNg!

thaT’S wherE saLes enAblemeNT technOlogy comeS iN. and remEMber, don’T LOoK for A silver bullet. Your REpS Will likely use dIffereNt TOoLS For DifFerent taskS. FRom reP-Facing tOOlS LIKe Crms and sales traIning platfoRMs, tO custoMeR-faCIng solUtionS lIKe gUided sellinG tooLs and custOmer feEDback plATforms.

IT centrAliZes ContENt

meSsaGe COnsIStEncY Is vItal to yoUr OrGanizAtioN’S BRAnd. SAleS enaBlemeNt gives every rEp aCcesS To tHe samE high-CaliBeR markEting cOntenT. CUstomers in every RegiOn are guarAntEeD to ReCeive THe same (SteLlaR!) level oF informATioN aND SErVice. Marketing consiStENCy Thus becoMes reaLItY.

FIRst, reps aRe MorE proDUCtive. they SPeNd less tiMe on adMInIsTrative TaSks and MoRe tIme SelliNG. And Don’t foRget abouT onboARding. Getting neW Reps up to speed IS a CHAlLEnge. witH the right saLes eNAbleMent STrAteGY, reps Are moRe PRoDUctive, sooner. Often twIcE as fasT.

It emPowers reps to eDucate custOMERs and makE smaRTeR RecommendationS abouT the best prODuct/servIce foR their neEds. When cuSTOmers expEriEncE thIs tRANsParency and see THAt a rEp Isn’t jusT suGgestinG a sOluTioN to MeEt quota, thEy start tO tRuSt. anD trUst quICkly morpHs IntO iNcrEased SAles.

FiNally, It siMpLiFIes The incrEAsINGly cOmPlEx buYer’S jOurneY and ADds Value. A cOmprehensIve SAles EnAbLement sTrategy makes iT eAsy for your RePs tO sell aND Easy for yOur customers to buy from yoU. when you CreAte a uNiquE and excepTioNal cusTomER experIence, cUstomErS wiLL Buy frOM YoU agAiN and again, aND TelL theiR fRienDs to do tHe same.

Think before yOU laUnch

Without a wEll-PlanNED sTraTEgY To aCcOMplISH your organizatiOn’s sales enAbLEmEnt objectiVEs, yOu Could waSte time, EfforT, And moneY on so callEd “silver bUlLets” WIThoUt achievinG results.

avoid failURe to lAUnCh. WitH goOd planNiNg, aNd a smArt mix OF trAininG and teChNology, Your sAlEs force wIll be enabled, empowered anD unstoPpablE.

So What is salEs eNAblEment to yoU? ShaRe your defiNitIon In the ComMEnts bElow.

aBoUt tHE AuthOr

RiCK Lloyd is aN ExPerIENcEd sales manaGER Who'S most InsPIred whEn he Sees Unboxed's custoM Training and salEs toOLS heLp bUSineSsEs meet their goaLs. AT tHE End


The sales productivity g ap―widened  by a dmi nis tr ativ e ta sks, manual da t a en try, and time spent se archi ng fort he  righ t conte n t― m e ans  l es s t im e  f or wh atsales r eps do bes t:se lling. Selli n gPower says  so me reps spen d a s litt le  as 3% of  th eir t ime ac t uallyselling.Th a t’s sh o cking!T ha t’swhere sales enabl e me n t technology c omes i n. An d rem emb er, don’tlo ok fo r  a silv e rb u l let .  Your reps wi ll likely u s e d iffere nt  to o ls for  diff er e nttasks. From  rep -facing t ools l i ke CRMs and sal es tra ini ngplat f or ms , t oc ust o me r-f a cin g soluti on slikeguid e d s elli ngtool s and  customer fee dba ck p l atf orms. 

Itcent ra lizes  conte nt

M es sage consistenc y is  vital to  yo ur  or ga nizat i on’s b ran d.Sales e nableme n t g iv e s ev ery rep access toth e sa me high- calibe r  m ar k eting co nt ent . Cu s t omers  ine ve ry regio n areg ua ra nteed t oreceiv ethe  sa me (s t ella r!) le vel of i nform a tion and servi c e. Marketingc on s i st e ncythu s becomes r eali t y.
Firs t ,rep s  aremorepr o du c tive. They spend le ss  timeon ad ministrativetasks andm o r e time s elli n g. And don’t forg et ab out onboar d ing. Get tingnew reps  up to sp e e d is a c hal len ge.  Wi t h  t he right sale s enab le ment st rat egy, re psare  mo repr oductive,  sooner.  O ft en  t wic e asf ast.

It  e mpo we rsrepst o educ ate c usto me rs and  make s m ar t e r re co mm enda tio ns  abou t th e  be st prod uct/servi cef or t he ir  needs.  When custome rs  experienc ethi s tran s p arency a nd see that a rep isn’t just su gge sting  a s olution t o m eet qu ota ,  theystartto tr us t.A n d tru s t  q uic kl y morphs i n t o i ncrea se d sa les.

F inally, it simplif i esthe increasin gly  com p l ex  bu y er ’ s j ou r ney a nd adds value.A comprehe ns i ve  sales ena b lem en t strat egy mak es it easy fo r your re ps to sel lande a syfor your c ustomers  to buy f r om yo u .Whenyou  creat ea u nique  and e x cep tiona l cust om er exp erien ce , custom ers will buy from you a gain a nd ag ain , and tel l t h eir  friendsto d o the same .
Thi nk be for e  youlaun c h
Wi t houta we l l-planned st rat e g yto accompli s h you r org ani z ation’ s sa les enablement ob j ectives, you c ould w ast e t i me,ef fort, and mone y o ns o  called“s ilver bulle ts” with ou t  achi evingresult s.

Avo i d  f a ilureto l aun ch. Withgoo dp lanning ,an d  a sma rt m ix  of tr aining andt e chnology, your s alesf o rce w i llbe en ab led, em p ower ed and uns toppable.
So wha t is  sale s enabl em ent to  yo u?  Share you r  definiti on in  the co mm ents  be low.
Abou t the A utho r
Ri ck Lloydi s  a n  e xp e rie nced  sale smana ger who's most ins pir e d whenhe  se e s  Unbox e d' s custom tra ini ng an d sales tool s  hel p  b u sines ses me et the ir goal s . A tthe end 


The sales_productivity gap―widened_by administrative tasks, manual_data entry,_and_time spent_searching_for the right_content―means less time_for what sales reps_do best: selling._Selling_Power says some reps spend as little as 3% of their time actually selling._That’s_shocking!

That’s where_sales_enablement_technology comes in. And remember,_don’t look for a silver_bullet. Your_reps will likely use different tools for different_tasks._From rep-facing tools_like CRMs and sales training platforms, to customer-facing solutions_like guided selling tools and customer_feedback platforms.

It centralizes_content

Message_consistency_is vital to your_organization’s brand. Sales enablement gives every_rep access to the same high-caliber_marketing content. Customers in every region are_guaranteed to receive the same (stellar!)_level of information and service._Marketing consistency_thus becomes reality.

First, reps are_more productive. They_spend less_time on administrative_tasks and more time selling. And_don’t forget about_onboarding. Getting new reps up to_speed_is a challenge._With_the_right sales_enablement strategy, reps_are_more productive,_sooner._Often twice as fast.

It empowers reps_to_educate customers and make smarter recommendations about_the best product/service for_their_needs. When customers experience_this transparency and see that_a rep isn’t just suggesting a_solution to_meet quota,_they start to trust. And trust quickly morphs into increased sales.

Finally,_it simplifies the increasingly complex buyer’s_journey and adds value._A comprehensive_sales_enablement strategy makes_it_easy for_your reps to sell and easy for_your customers_to buy from you. When you_create a unique and_exceptional_customer experience, customers will buy from_you again and again, and tell_their friends to do the_same.

Think_before_you launch

Without a well-planned strategy_to accomplish your organization’s sales enablement_objectives, you could_waste time, effort, and money on so_called_“silver bullets” without achieving results.

Avoid failure_to_launch. With good planning, and a_smart_mix_of training and technology, your_sales force will be enabled, empowered_and unstoppable.

So what is sales enablement to you? Share_your definition in_the comments below.

About the Author

Rick_Lloyd_is_an experienced sales manager who's most inspired when he sees_Unboxed's custom_training and sales_tools help businesses meet their goals. At the end