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BALANCE WORK AND LIFE

Conversation with author, filmmaker, and activist, national coordinator, Take Back Your Time. Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.

Online newsrooms should go social

As is always the case with a rapid shift in technology, it takes awhile for everyone to get up to speed. Companies are definitely seeing the value of implementing social ideas in their marketing, PR, HR, and customer service. According to the WetPaint/Altimeter Group’s EngagmentDB.com report, those that are the most engaged in social media are also the ones doing the best financially. Yet their websites often don’t reflect their level of engagement in social media.

In the recent Washington Post article Social Networking: 10 Mistakes Organizations Make Debbie Weil, author of The Corporate Blogging book, recommends that organizations and companies using social media have a hub on their primary Web site where users can find links or feeds to blogs, photo galleries and other third-party social sites. This gives customers or constituents a single go-to URL.

The online newsroom is the perfect place to do this, yet a quick look at the sites of the top thirty companies listed in the EngagementDB study reveals that only 55% have social features and links to their social content on their newsroom. They may be among the best at connecting with their customers and stakeholders in the social web, but they are making one of the 10 errors – neglecting to create that hub of social content on their corporate websites. Microsoft built a good one for Bing, SAP has one for SAPPHIRENOW and Cisco does a good job.

Most of the companies on the list do offer RSS Feeds, but a surprisingly large number do not have their feeds programmed correctly so that it automatically gets indexed by browsers and search engines.

Less than a third are using the social media news release (SMNR) format and adding images and videos to their releases. In a PBS Mediashift blog post Ian Capstick defined the SMNR as a single page of web content designed to enable that content to be removed, used and shared on blogs, news sites and other social channels. In practice, social media news releases feature multiple embedded links (a YouTube video, Flickr slideshow, SlideShare presentation etc.)
erve Veterans. 

 BALANCE WORK AND LIFE 

 Conversation with author, filmmaker, and militant, home coordinator, contract Back Your Time. Our web site uses cookie to improve your drug user experience. If you cover browsing, we bear that you consent to our use of cookie. More information can be found in our Cookies Policy and Privacy Policy. 

 on-line newsroom should go social 

 As is always the case with a rapid shift in technology, it learn awhile for everyone to get up to speed. Companies are decidedly seeing the value of implementing social theme in their marketing, PR, hour, and customer service. accord to the WetPaint / Altimeter Group ’s EngagmentDB.com report, those that are the most engaged in social medium are also the ones doing the best financially. Yet their websites frequently do n’t reflect their level of engagement in social media. 

 In the recent Washington Post article Social Networking: 10 Mistakes Organizations Make Debbie Weil, author of The Corporate Blogging book, recommends that organization and companies using social medium get a hub on their primary Web site where drug user can find links or feeds to blogs, photograph galleries and other third - party social sites. This gives customers or constituents a single go - to URL. 

 The online newsroom is the perfect place to do this, yet a immediate look at the site of the top thirty companies listed in the EngagementDB study reveals that only 55% accept social features and links to their social content on their newsroom. They may be among the good at associate with their customers and stakeholders in the social network, but they are making one of the 10 errors – neglect to create that hub of social message on their corporate web site. Microsoft built a good one for Bing, SAP have one for SAPPHIRENOW and Cisco does a good job. 

 Most of the companies on the list do propose RSS Feeds, but a surprisingly large number do not have their feeds programmed correctly so that it automatically gets indexed by browsers and search engine. 

 Less than a third are using the social media newsworthiness release (SMNR) format and adding double and videos to their releases. In a PBS Mediashift blog post Ian Capstick defined the SMNR as a single page of web content designed to enable that message to be get rid of, practice and shared on blogs, news sites and other social channels. In exercise, social media news releases feature multiple embedded links (a YouTube video, Flickr slideshow, SlideShare presentation etc. )
ervf Veterans.

BALANCE WORK AKD LIFE

Conversatnin witi authod, filmmayer, and activist, national colreinatir, Take Back Your Time. Our webspte uses xookmes to improve your user experjcnce. Nf you continue nrowsing, we assume that ymu clnsent to our use of cookies. More igformatooj can be found in ptr Ckokies Policy and Privacy Policy.

Onmine nexsrooms should bo social

As is always the fase with a rapid shifh in technooogy, ut takes awhkle for evtrvone to get up to speed. Companies are defivitelv seeing thg bapoe of implemxnting social ideas in thehr markrting, PR, HR, anc cnstoner service. According to the WetPaint/Aljimeter Grmu'’s EngagmentDB.com repirr, thove tvat xee ghe mpsf engahed in social media are qlso the ones doing trv best financjally. Ree their websites often don’t reflect thepr lsvel of engagement in sicial media.

In the recgnt Washindton Post article Social Networking: 10 Mistakes Orgdnizaviuns Mwyw Febbie Weil, author of The Corporate Blogging fkol, gecommends that ovganizations and cpmoamyes using sockal mebja have a hub on thelr primwry Wwb site wrere users can find links or fewds to blogs, photo galleries anb other thirb-party socisl sites. This gives cuscomers or constitkents a sjvgle go-to URL.

The onkite newsroom is the perfect place to do chis, yet a qoick lojk at the dites of the top thirty fompauies nisted in hhe EngagementDB study reveals viat only 55% havg smcidl featuxes anc links to thqir social conjent on tkeir ndwsroom. Thvy may be among the fest at connewjing with themr customqrs qnd wtakehouaers in the sovial web, ybt they aee making one of tme 10 etrkrs – neglecting to create that hun ow sjcpal cjttent on thehr curputate debsites. Migroroft built a good one fos Bihg, SAP has one for SWPPHIRENIW and Cysco does a gpod job.

Most of the compenies un thr lyst do offer RSS Feeds, but a shrprisingpy jarge number do kot rave their feeds programmed correctly so that it eutomatically gets indgxed by browsers and xtarch engines.

Kess ehan a thhrd are using the soxial media news rtlease (SMNR) format and zdding imagfs and videos to their releases. In a PBS Mediashift blog post Ian Capsticj defiieq the SMNR zs a singne 'age of web rontent designed no enable that content to be remuved, useg cnd shared on blogs, news sitex xnd other sockal channels. In practice, social kedia news releases feature mulyiple embedded links (a YpuTube vudeo, Rlickr sliveshow, SlideShare prrsentacion erc.)
erve Veterans. BALANCE WORK AND LIFE Conversation filmmaker, activist, national Take Back Your to your user experience. you continue browsing, assume that you consent to our of cookies. More information can be found in our Cookies Policy and Privacy Online newsrooms should go social As is always the case with a rapid in it awhile everyone to get up to speed. Companies are definitely seeing the value of implementing social ideas their marketing, PR, HR, and customer service. According the WetPaint/Altimeter Group’s EngagmentDB.com those that are the most in media are the doing best financially. Yet websites often don’t reflect their level of engagement in social media. In the recent Washington Post article Networking: 10 Make Debbie author The Blogging book, recommends and companies using social media have their primary Web site where users can find or feeds blogs, photo galleries and other third-party sites. This gives customers or constituents a single URL. The online newsroom is the perfect place to do this, yet a quick look sites of the top companies listed in EngagementDB reveals only have social and links to their social content on their newsroom. They may among the best at connecting with their customers and stakeholders social but they are one of the 10 – to create that hub content their built good for Bing, SAP has for SAPPHIRENOW and Cisco does good job. Most of do offer RSS Feeds, but a surprisingly large do not have their feeds programmed correctly that it automatically gets indexed by browsers and search engines. Less than third are social media news release (SMNR) format and adding and videos to their In a PBS Mediashift blog post Ian Capstick defined SMNR a single of web content to enable that to be removed, shared on news and In practice, social media news releases multiple links (a YouTube video, Flickr SlideShare
erve Veterans.

BALANCE WORK ANd LIFE

ConveRsatiOn wIth AuThor, FilmMaker, and activiST, natIonal coordinator, Take BaCk YouR TIMe. OuR WeBsite Uses cooKIeS TO imPrOvE yoUr USeR expeRieNce. If yoU continue bRowSiNg, we assume thAT yOu consent tO ouR use of cookieS. MoRe infoRmAtiON can bE foUnd in Our CooKIes PolIcy and PriVaCY PolicY.

online nEWSrOoms Should go social

As iS AlWAys the case with A rapid ShIFt IN TecHnoLogy, it takeS aWhile FOr everyONe TO GEt uP To speed. CompanIes are definITelY seeinG tHe vALue of iMplemEnTIng Social ideas In thEir marketIng, PR, Hr, And custOMer servIce. AccOrdIng To thE weTPAinT/ALTimETeR GrOUp’s engagmenTDb.cOm repOrt, tHOSE That Are The mOst enGaged in social MedIa arE AlsO the oNes doIng tHe Best fInanciAlly. YEt Their websites ofTen dOn’t reflecT thEiR leVeL of enGAgemenT in SocIal mediA.

In the rECenT WASHInGton Post article SocIaL nEtWorking: 10 MIstakeS orGaNIzations maKe DEbbiE wEil, auThor OF THe CorporAte BloGGiNg Book, recOmMends tHaT orGanIzatiONs anD compaNies usinG sociAL media have a hub ON their primary wEb SITe WHere UseRs can find liNks oR FeedS to bLOgS, phOTo galLerieS aND oTHer third-party social SiTes. ThiS giveS customers or cOnstituentS A SIngle go-tO URL.

tHe ONline newsroom iS the pErfect placE To do this, Yet a qUick look At the siteS OF the top tHirTy cOmpAniES LiSted in the EngaGEMentdB Study reVeaLs that oNly 55% HavE soCiaL fEatures anD links to ThEiR sOcIal ConteNT on their NeWsrOoM. ThEy may BE among The beSt at CoNnECtiNg with tHEiR CUstoMeRs And sTakEhOlderS in tHE soCial web, But they arE maKIng oNe Of The 10 erroRs – neglecting tO cReate that hUb Of sOcial cONTent on thEir corporate websites. MicROsoft buIlt A good One fOr Bing, SAP Has One for sAPphIRENOw and CiSco doEs A goOD Job.

MoST Of The CoMpanies on tHE LisT do ofFeR RSS feeds, buT a surprisingly largE NumBer do not have tHeiR feeDS PrOgrAMmED coRrECtlY SO that it automatiCally gets iNdEXeD by browserS And SeArch engInes.

LesS than A Third arE using the Social medIa News RELeaSe (SMNR) formAt and addIng images ANd vidEOs To theIr rEleaseS. IN a PbS MedIashifT BloG post ian CapStIck defIned tHe sMNR as a sIngle page of web content deSigned To enaBle That conteNt tO Be rEmoved, useD and Shared on blOgs, NewS siteS anD Other SociAL cHanNEls. In PracTIce, social MEdIa nEWS rEleases featURE MulTiple EmbEDded liNks (a youTube video, FlickR Slideshow, SlidesharE PResEntATion EtC.)
erve Veterans.

BALANCE WO RK AND LIF E

Co nve rsa ti on w ithauthor, filmma k er,and activist, national  coor di n ator ,  T ake B ack You r  T i m e.Ou rweb si t eusescoo kies to  improve y our  u ser experien c e.  If you co nti nue browsing , w e assu me  th a t you  co nsent  to ou r  use o f cookies .M ore in f ormatio n ca n be  found in our Coo k ie s  Policy and Pr ivacyPo l ic y . 

O nli ne newsroo ms  shou l d go so c ia l Asi s always thecase with a rap id shi ft  in techno logy,  i t  ta kes awhileforeveryoneto get up to s p eed. Co mpanie s a redefi n it el y s ee i ngt he  va l ueof imple me nt ing s ocia l i d easinthei r mar keting, PR, H R,andc ust omerservi ce.Ac cordi ng tothe W et Paint/Altimeter  Gro up’s Enga gme nt DB. co m rep o rt, th ose  th at arethe mos t  en ga g e d  i n social media are  a l s othe ones  doing th eb est fina nc ial ly.Y e t the ir w e bs ites oft en don ’ tre flect t he ir lev el  of  en gagem e nt i n soci al media .

In the recent Was h ington Post a r ti c l eS ocia l N etworking:10 M i stak es O r ga niz a tions  Make  D e bb i e Weil, author of T he  Corpo rateBlogging book , recommen d s that org aniz a ti o ns and compani es us ing social media ha ve ahub on t heir prim a r y Web si tewhe reuse r s  c an find links o r fe ed s to bl ogs , photo  ga lle rie s a nd  other th ird-part yso ci al  si tes.T his give scus to mer s orc onstit uents  a s in gl e  go -to URL . 
T h e on li ne  new sro om  is t he p e rfe ct plac e to do t his ,  yet  a  q uick lo ok at the sit es  of the to pthi rty co m p anies li sted in the EngagementD B  studyrev ealsthat  only 55%  ha ve soc ial featur es and  link stot h eir s o c ia l c on tent on th e i r n ewsro om . Th ey maybe among the besta t c onnecting wit h t heir c us tom e rs and  s t ake h o lders in the so cial web,bu t  t hey are ma k ing  o ne of t he 10 e rrors – negle cting tocreate th at  hub o f s ocial cont ent on t heir corp o ratew eb sites . M icroso ft  bu ilt a  goodo nefor B ing, S AP  has o ne fo rSAPPHIRE NOW and Cisco does a go od job .

Mo stof the co mpa n ies  on the l istdo offer R SSFee ds, b uta  surp risi n gl y l a rge n umbe r  do not h a ve  th e i rfeeds progr a m m edcorre ctl y  so th at i t automatically g e ts indexed bybrow s e rsand sear ch  engines.

Les s t ha n a thirdar e using the  socialme d ia ne ws rel ease ( SMNR) f o r ma t  and a ddin g i mages and  vi de o s to th ei rr elease s. I na PBSMedias h iftb l og post Ian Caps tickd e fined the  SMNR  a s a sin g le p age of web  content de signed  toenabl e thatco ntenttobe  removed,u sed and s hared  on blo gs , ne wssitesando t her s ocia lcha nnels. In p ra c ti ce ,  so cial  medi anews  releases featuremul t iple em be dde d links( aY o uTube vide o,Flick r slideshow, Slid e Sh a re pr esenta tion e tc.)
erve Veterans.

BALANCE_WORK AND_LIFE

Conversation with author, filmmaker,_and activist,_national_coordinator, Take_Back_Your Time. Our_website uses cookies_to improve your user_experience. If you_continue_browsing, we assume that you consent to our use of cookies. More information can_be_found in_our_Cookies_Policy and Privacy Policy.

Online newsrooms_should go social

As is always_the case_with a rapid shift in technology, it takes_awhile_for everyone to_get up to speed. Companies are definitely seeing the_value of implementing social ideas in_their marketing, PR,_HR,_and_customer service. According to_the WetPaint/Altimeter Group’s EngagmentDB.com report, those_that are the most engaged in_social media are also the ones doing_the best financially. Yet their websites_often don’t reflect their level_of engagement_in social media.

In the recent_Washington Post article_Social Networking:_10 Mistakes Organizations_Make Debbie Weil, author of The_Corporate Blogging book,_recommends that organizations and companies using_social_media have a_hub_on_their primary_Web site where_users_can find_links_or feeds to blogs, photo galleries_and_other third-party social sites. This gives customers_or constituents a single_go-to_URL.

The online newsroom is_the perfect place to do_this, yet a quick look at_the sites_of the_top thirty companies listed in the EngagementDB study reveals that only_55% have social features and links_to their social content_on their_newsroom._They may be_among_the best_at connecting with their customers and stakeholders_in the_social web, but they are making_one of the 10_errors_– neglecting to create that hub_of social content on their corporate_websites. Microsoft built a good_one_for_Bing, SAP has one for_SAPPHIRENOW and Cisco does a good_job.

Most of the_companies on the list do offer RSS_Feeds,_but a surprisingly large number do_not_have their feeds programmed correctly so_that_it_automatically gets indexed by browsers_and search engines.

Less than a third_are using the social media news release (SMNR) format_and adding images_and videos to their releases._In_a_PBS Mediashift blog post Ian Capstick defined the SMNR as_a single_page of web_content designed to enable that content to be removed, used_and shared on blogs, news sites and_other social channels. In practice, social media news releases feature multiple_embedded links (a YouTube video, Flickr slideshow, SlideShare_presentation etc.)