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 CCF external link description 

Personally I have no problem with the phrasing ""while promoting consumer choice"", given that PETA promotes a restrictive Vegan diet. I think that ""trying to promote personal responsibility"" makes it sound like PETA is not, which would make it POV. But if the first choice is objectionable, just saying CCF is opposed to PETA and letting the interested reader learn more by following the links is acceptable too, IMO.  "