premise: Ekta Kapoor directed Kumkum Bhagya.
hypothesis: Ekta Kapoor . Kapoor has also produced the television series Naagin , Ye Hai Mohabbatein , Kumkum Bhagya , Kavach and Kasam Tere Pyaar Ki . Kumkum Bhagya . The series is produced by Ekta Kapoor under the banner Balaji Telefilms . The show is directed by Sameer Kulkarni and developed by Ekta Kapoor .