premise: Advertising is utilized to vend a service.
hypothesis: Advertising is an audio or visual form of marketing communication that employs an openly sponsored , nonpersonal message to promote or sell a product , service or idea . Commercial ads often seek to generate increased consumption of their products or services through `` branding , '' which associates a product name or image with certain qualities in the minds of consumers . A web service is a service offered by an electronic device to another electronic device , communicating with each other via the World Wide Web .