premise: Advertising is used to promote a product and it is important to modern civilization.
hypothesis: AIDA is an acronym that stands for Attention , Interest , Desire and Action . Advertising is an audio or visual form of marketing communication that employs an openly sponsored , nonpersonal message to promote or sell a product , service or idea . Commercial ads often seek to generate increased consumption of their products or services through `` branding , '' which associates a product name or image with certain qualities in the minds of consumers .