premise: Scream became scary.
hypothesis: Scream (1996 film) . Scream was credited with revitalizing the horror genre in the 1990s , which was considered to be almost dead following an influx of direct-to-video titles and numerous sequels to established horror franchises of the 1970s and 1980s . Scream is an American horror franchise created by Kevin Williamson and Wes Craven .