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"The company known for the giant movie screens is trying out a new concept... getting into fitness. &#xA0;It is getting ready to open a group cycling studio in Brooklyn.It&apos;s called IMAXShift and it&apos;s called an immersive group cycling experience.&#xA0; It will host classes of up to 50 people at a time.It features IMAX images and sound as participants &quot;cycle&quot; through the solar system, other landscapes or visuals that are synced to the beat of the music.The company joins a crowded field of cycling concepts in New York City, from Soulcycle, with it&apos;s $34 classes to large gyms offering classes as part of their monthly packages.&#xA0; IMAXShift is offering introductory pricing at discounts but then plans on $31 classes or $325 monthly memberships.IMAX says it chose Brooklyn for the first studio because of the demographics of the borough along with a pool of &quot;early adopters&quot;.If the first location is successful IMAX plans to license the concept in a similar way to its movie theaters.&#xA0; There are more than 1,000 IMAX theaters around the world.The studio will open in the DUMBO neighborhood of Brooklyn on April 28.&#xA0; For more information visit <a href=\"http://imaxshift.com/\" target=\"_blank\">www.imaxshift.com</a>.<br><br>\n&#xA0;"
<https://www.fox5ny.com/news/imax-to-open-cycling-studio>