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"The Sports Marketing course, led by Professor Candy Lee of Northwestern's Medill School of Journalism and Integrated Marketing Communications, offers comprehensive insights into the dynamic world of sports marketing. Whether passionate about sports or aiming to advance your marketing skills, this MOOC covers essential topics such as ticket pricing strategies, crisis management in sports, brand positioning through sports partnerships, event promotion, sponsorship development, and leveraging social media for audience engagement. With a focus on practical skills and real-world examples, participants will gain valuable knowledge to excel in sports marketing, enhancing their career prospects in this exciting field."
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