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"<p dir=\"auto\">I would place the blog at <a href=\"http://storename.com/blog/\" rel=\"nofollow ugc\">storename.com/blog/</a> instead of <a href=\"http://blog.storename.com\" rel=\"nofollow ugc\">blog.storename.com</a>.</p>\n<p dir=\"auto\">Why?  Google seems to treat subdomains as separate websites and links that hit your blog will not empower the main site as strongly.   If the blog is on the main site then all of the links that hit the blog will transfer trust, authority and linkjuice into your main website.</p>\n<p dir=\"auto\">I recently did a 301 redirect (page-by-page) of a subdomain to a folder on the main site and my rankings are now up nicely everywhere.</p>\n<p dir=\"auto\">I would use the blog on a retail site to review products, give product use information and provide supplemental information about what I am selling.  All of these posts can be linked to your product pages to pass some power to them.</p>\n<p dir=\"auto\">And, if you have product information, reviews, usage tips, etc. you might be able to get links from the manufacturer's blog, consumer websites and how-to-do-it sites.</p>\n<p dir=\"auto\">The more content you can put on the blog the better - as long as it is high quality and linkworthy.</p>\n"
<https://dhxe2br6s9irb.cloudfront.net/community/q/topic/2592/blog-content-practices-for-e-commerce-sites/4>