<https://blog.business-model-innovation.com/2013/07/knowing-the-value-within-your-business-model-is-vital/>
<http://schema.org/description>
"Knowing where to start in designing a business model or simply just even trying to describe it to others can be difficult."
<https://blog.business-model-innovation.com/2013/07/knowing-the-value-within-your-business-model-is-vital/>