<https://lnabooks.com/product/marketing-management-questions-answers-guide-for-mba-1st-semester-by-p-jain-according-to-dr-a-p-j-abdul-kalam-technical-university-lucknow/#product>
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"MARKETING MANAGEMENT (QUESTIONS &amp;amp; ANSWERS GUIDE FOR MBA 1ST SEMESTER) BY – P. JAIN ISBN : 978-93-89172-83-6\r\n\r\n&amp;nbsp;\r\n\r\nCONTENTS\r\nUnits\r\n1. Unit I\r\n* Introduction\r\n* Understanding Consumer Behaviour\r\n2. Unit II\r\n* Market Segmentation\r\n* Targeting\r\n* Positioning\r\n* Branding\r\n3. Unit III\r\nProduct Decisions\r\n* Packaging/Labelling\r\n●Pricing Decisions\r\n4. Unit IV\r\nPlace Decision\r\n* Advertising\r\nPublic Relations\r\n* Sales Promotion\r\n* Personal Selling\r\n◆ Direct Marketing\r\n5. Unit V\r\n* CRM\r\n⚫ Global Marketing\r\n* Previous Years Unsolved Question Papers"
<https://lnabooks.com/product/marketing-management-questions-answers-guide-for-mba-1st-semester-by-p-jain-according-to-dr-a-p-j-abdul-kalam-technical-university-lucknow/>